Podcasts about logo geek

In this episode of JUST Branding, we unlock “Logo Design Secrets” with the esteemed Ian Paget, the creative mastermind behind Logo Geek. Ian, a celebrated logo designer and author, has made a notable impact in the branding world through his visually stunning and memorable logo creations. Our conversation begins with Ian sharing his journey into logo design, then we delve into the intrinsic value of logos, their role in business success, and examine real-world examples of impactful logos. Ian provides insights into the attributes of a good logo, common pitfalls, and how to choose the right logo designer for your business. We explore the logo design process, current trends, and touch on the future of logo design, including Ian's thoughts on AI's role in the field. Finally, the episode offers practical advice for entrepreneurs on leveraging logos for brand success and for designers on building a successful career and personal brand in the industry. Join us for this insightful discussion that bridges the perspectives of both business owners and designers in the world of logo design.

JOIN THE COMMUNITY: http://passionbehindtheart.com Host Instagram: https://www.instagram.com/dpcreates Podcast Instagram: http://bit.ly/pbtaInstagram Podcast Twitter: https://twitter.com/PbtaPodcast LEARN MORE ABOUT LOGOGEEK: https://www.kickstarter.com/projects/logogeek/make-a-living-designing-logos IG: @logogeek THIS WEEK'S EPISODE IS BROUGHT TO YOU BY ARCWORTH:Help us take the podcast to the next level: https://www.arcworth.co SUPPORT THE SHOW! Stop by today: https://bit.ly/pbtaSupport I would love to hear from you. Take a picture of the episode you're listening to and tag the podcast on Instagram or Twitter at @dpcreates, #pbtashow LEAVE AN ITUNES RATING AND REVIEW Share the show on social media or follow the Podcast InstagramSubscribe to your favorite podcast player:iTunesStitcherGoogle Play RadioOvercast

In my latest episode, I had the pleasure of chatting with Ian Paget from Logo Geek! Ian laid it all out for us – from his journey into the world of logo design to his client acquisition strategies. We explored the intricacies of his design process from start to finish, and got the inside scoop on how he sets his logo design rates. Plus, he shared insights into his day-to-day workflow.   You will learn: The captivating story of Ian Paget's entry into the world of logo design. Proven strategies for finding clients and building a thriving design business. An exclusive look at Ian's logo design process. Valuable insights into effectively pricing your logo design services. How he positioned himself as a go-to logo designer. This episode is filled with practical insights that will help you improve your logo design skills and business strategies.   Ian's Book: https://www.amazon.co.uk/Make-Living-Designing-Logos-Paget/dp/1838241205/ Logo Geek: http://logogeek.uk/ X / Twitter: https://twitter.com/logogeek Treads: https://www.threads.net/@logogeek Ian's biography: Ian is an accomplished logo designer with over a decade of experience in the field. He is recognised for his ability to create striking and effective logos that communicate the brand's essence. Ian is also the host of the popular Logo Geek Podcast, where he shares his expertise and interviews other leading designers and marketing experts in the industry, as well as author of the book, Make a Living Designing Logos. Through his work, Ian has established himself as a respected voice in the design community, and his passion for the craft is evident in everything he does.

This week on Eggs Classics we dive deep, all the way back to episode 38, where we featured special guest Ian Paget.. Ian is a Manchester UK based graphic designer and proprietor of LogoGeek. Through his company he has been offer his expert logo design experience to entrepreneurs and startup businesses that need a new identity as well as offer a logo redesign service to growing businesses that wish to take their brands to a new level. Aside from the design business, Ian is also the author of a popular logo design blog and runs an active social media community for graphic designers around the world where he shares the latest industry news, tips and advice. We discuss his past and coming up through the school of hard knocks, the importance (or not) of traditional education, the birth of LogoGeek.uk and the struggles of starting a new business. It's a really informative show and Ian was a great guest. Join us and get in on the conversation. Our Guest: Ian Paget (UK) ----Our Guest:Ian PagetOwner/Founder @ LogoGeekLogoGeek.uk Twitter: https://twitter.com/logogeek----Credits:Hosted by Ryan Roghaar and Michael SmithTheme music: "Perfect Day" by OPMThe Carton:https://medium.com/the-carton-by-eggsThe Eggs Podcast Spotify playlist:bit.ly/eggstunesThe Plugs:The Showeggscast.com@eggshow on twitter and instagramOn iTunes: itun.es/i6dX3pCOn Stitcher: bit.ly/eggs_on_stitcherAlso available on Google Play Music!Mike "DJ Ontic" shows and infodjontic.com@djontic on twitterRyan Roghaarhttp://rogha.ar

This episode was made possible by the community! ❤️ Get early access to podcast episodes, participate in exclusive Q&As, and more! ➡️ jaychristteves.com/support Get FREE resources and tools by visiting jaychristteves.com/resources or shop online courses at journyacademy.com “Just keep doing your best and over the years you'll get better. And you'll never lose that doubt of feeling not good enough but, remember it's an important trait to be a successful designer so, think that way. ” In episode 107 of #TDLS, I sat down with Ian Paget. Ian is a UK based graphic designer who specialises in logo and brand identity design. He works with inspiring entrepreneurs and businesses looking to take their brand identity to the next level. Over the years, he has helped a lot of aspiring logo designers and entrepreneurs with the amazing Logo Design Community he built called “Logo Geek” and just launched a new book entitled “Make a Living Designing Logos” a book that will help you learn logo design and make a living from those skills. In this episode we talked about: - His challenging yet awesome ground up stories - How he was able to juggle his passion projects on the side while having a day job before transitioning to a full time entrepreneur and business owner. - His insights on how he was able to built a successful business doing logos - How he was able to make a living doing logos and attract better clients - And of course, his new book “Make a Living Designing Logos”. - And much much more... You can learn more about Ian by visiting logogeek.uk or If you found this episode interesting, please let Ian know by following him on [X]Twitter @logogeek. You can support his new book called “Make a Living Designing Logos” on Kickstarter by visiting: logogeek.uk/kickstarter Visit the podcast today at thedesignlifeshow.com to get all the episodes 100% FREE. Have a question in mind? Submit your question to be answered on the podcast. Send your questions via email (at least 2-minute audio clip) at podcast@jaychristteves.com There are a ton of people asking me about how to support this podcast so here's how: 1. You can follow or leave a short & honest review on Apple Podcasts so in that way you can help me to reach more people and make the podcast be more discoverable within the ecosystem. 2. You can take a screenshot of this podcast and share it with your friends, colleagues or to anyone that might be interested in meaningful content(s). 3. Feeling generous today? You can support the podcast monetarily by visiting jaychristteves.com/support or patreon.com/jaychristteves. 4. Shop courses and tools online to design the life you really deserve by visiting JournyAcademy.com. 5. By listening to all the podcast episodes. However you support my message, that's more than enough and it means the world to me. So, thank you! Get FREE resources and tools by visiting jaychristteves.com/resources The podcast is available on any of your favorite podcasting apps including: Website: thedesignlifeshow.com Spotify: http://bit.ly/TDLSspotify Apple Podcasts: https://goo.gl/b74xuR Google Podcasts: https://goo.gl/GqpQhF SoundCloud: https://goo.gl/UcqHUv Stitcher: https://goo.gl/bVxHs7 TuneIn: https://goo.gl/9MAvpi RadioPublic: https://goo.gl/MY7uiQ Amazon Music (via Web or Audible app): https://bit.ly/thedesignlifeshow Alexa Podcast: Just say "Alexa, play The Design Life Show on Apple Podcasts”

Struggling to make logo design pay? In this episode, we meet Ian Paget, the man behind Logo Geek, who turned his passion for logo design into profit. I ask: What does it take to go all in on logos? What can we learn from others? How can we improve our skills? How do we keep motivated? Ian delivers! Full show notes: https://trailblazer.fm/make-a-living-designing-logos/

In this episode of Resourceful Designer, I'm joined by special guest Ian Paget of LogoGeek, author of the new book Make A Living Designing Logos. Ian shares the story behind writing his book and how it can benefit anyone in the design space, even if you don't design logos. I was granted a sneak peek of the book, and I can assure you that it's as good, if not better than we make it out to be during the interview. Ian also shares a heartwarming story of wanting to teach his four-year-old daughter what he does and how this led to a second book for toddlers, My First Little Logo Book. Enjoy the interview. And be sure to back Ian's Kickstarter campaign and get a special edition of his book, only available for backers. Links that are mentioned in the episode. Ian's Blog Post: How I Wrote My First Logo Design Book. Kickstarter Campaign for Make A Living Designing Logos Children's Book: My First Little Logo Book Logo Geek Podcast Episode 100 Ian's Twitter Account Transcript of the episode audio. Transcription will be available soon on the website at https://resourcefuldesigner.com/episode317

Have you ever thought of turning your design style into a niche? You're lying to yourself if you say you don't have one. Every designer has a design style. Even if your design style resembles many other designers, I bet something unique makes you different. Have you ever thought of how you came by your design style? Did you go to school for design and develop your style from what your teachers taught you? Did you learn your style by following design influencers? There are tons of great designers out there you could follow and learn from. Have you studied the history of design? You know, the Industrial Revolution, Art Nouveau, Bauhaus, Art Deco, Postmodernism, etc., have these periods in design history influenced your style? Did you come by your style from another artistic endeavour? I know of graphic and web designers who have fine art degrees. I bet that influences how they think about design. Do you sculpt, make pottery, paint, sew, craft or express yourself in any other creative outlet that may appear in your design style? Or maybe something else from your life is reflected in the projects you produce. There are so many things that can influence your graphic design style. And since no two people are the same, it is understandable that no two designers design the same way. And if you can figure out what makes your style unique, you can carve out a very lucrative business based on it. What is a design style niche? I got the idea for this podcast episode after Lauren joined the Resourceful Designer Community. Whenever someone joins my Community, I look at their website and portfolio. It helps me learn where they are in their design journey and how the Community can help them. Lauren told us when she joined the Community that she has a background as a creative director. So it's no surprise that her portfolio is top-notch. But what I loved most about perusing through her work is how different it is from mine. Reading Lauren's About Me page, I learned that she grew up on the streets of New York City and loves punk, emo and metal music. And I could see that influence in her design style. There's something edgy and wild about her compositions. And I found myself not just admiring them but studying them, trying to figure out how she did certain things. And trying to imagine her thought process as she worked on each design. You see, Her design style is foreign to me. It's not a direction I would ever take on a project. It's not that it's wrong, far from it. There's nothing wrong with her creations. It's just not in my design repertoire to do something similar. Sure, I could probably copy it if I needed to. But even though I consider myself an excellent designer. If you gave me a blank canvas, I couldn't develop something in that style without reference material. At least nowhere near as well as Lauren can. Lauren's design style is unique to her. And that individual style is something she could niche into. Creating a design style niche. I've talked about niches on the podcast, but mainly from the point of the clients you target or the work you produce, such as targeting the school branding niche with Craig Burton, where he shared how he's built a very lucrative business designing logos and other branding material for schools in New Zealand and beyond. Or how some people, such as Ian Paget of Logo Geek, specialize in designing logos. That's his niche, and he's widely known for it in the UK. I've shared how I knew a designer who designed websites exclusively for dentists and was killing it. I know another designer who only designs rock and metal band T-Shirts, and he's in high demand. These are all niches. And as the saying goes, the riches are in the niches. When you niche down, people automatically start viewing you as an expert in your niche and are willing to pay more for that expertise. That's precisely what I'm doing with my Podcast Branding business. I specialize in the podcast niche, and people recognize me. But what if you turn your design style into a niche instead of going after a specific target market or focusing on a particular design project? Lauren could easily promote herself as a designer specializing in punk/grunge-style design. I don't know if that's the right word for her style, but you get the idea. Maybe you like creating futuristic-looking designs, something very robotic or technical. You could embrace that style and promote it. Or what if you have a very illustrative style? Andrew, another member of the Resourceful Designer Community, is a great illustrator, and it's reflected in his portfolio. These days, strong yet feminine styles are in high demand. And although I've created some strong feminine pieces before, I'm probably not the first designer people think of for that design style. What about specializing in a country-western design style? There's a big call for that in certain areas. I mentioned Craig Burton earlier of School Branding Matters, he's based in New Zealand, and the New Zealand culture surrounding him heavily influences his design style. How about retro? There are always people wanting a 50s, 60s or 70s style look. And sure, clients could always ask their regular designer to design something in one of these styles. I've done country-western, robotic-tech, 1960s and 70s looks, and even strong feminine designs. But none of them are a specialty of mine, and I don't feel natural designing in these styles. If a designer isn't comfortable with a style, they won't produce work as good as someone specializing in it. But what if the client doesn't have a regular designer and is looking for one online? Imagine someone typing “country-style graphic designer” into Google. Or “Retro vintage designer.” If that's your niche style, there's a good chance you can rank for that term, and that client will find you. And when they realize you specialize in exactly what they're looking for, they have no reason to continue their search. What I'm saying is if you can figure out your unique style and it's something you want to lean into. You could start marketing yourself as a specialist in that design style. It's another way of niching. Combining Niches. What if you combine some of my previously discussed niche ideas with this one? Imagine setting yourself up as a logo designer specializing in retro-style logos. Or a web designer who specializes in punk or grunge-style websites? What about a poster designer who specializes in a country western look? If you can corner a particular niche, you can find yourself in high demand and could charge prices reflecting your specialty. By segmenting yourself, you automatically become an expert in your niche to those seeking your skills. You may be saying, but Mark, I don't want to be pigeonholed into one niche. I want to be able to work on different types of projects. To that, I say nothing is stopping you from doing that. If a non-school related client approached Craig Burton saying they admire his style and want to hire him, he wouldn't say, “you're not a school, so I can't work with you.” Of course not. I know Craig, and I've seen him create some amazing non-school-related pieces. Just because you target a niche doesn't mean you are stuck doing only that type of work. Look at me. I started Podcast Branding in 2019 as a side gig to go after the podcast niche. However, I'm still running my other business, Marksman Design which isn't niched. And even within the Podcast Branding side of my business, I've done non-podcast-related projects. One of my biggest Podcast Branding clients is a podcaster. That's how they heard about me. But he didn't need anything regarding his podcast. Instead, he hired me to design a website for his company that is entirely separate. In this case, a client heard of me through the podcast space. He liked what I did and trusted me enough to work on something non-podcast-related. So you can always create a second company for a particular niche. Or start a second brand and work as a DBA as I do. I run Podcast Branding as a division of my other design business Marksman Design. How to attract clients in a niche. So let's say you decide to pursue this option of entering a niche. Be it a target market, particular design pieces like logos, posters or t-shirts, or a niche using your design style. How do you go about attracting clients? It all comes down to portfolio 101. Showcase the type of work you want to work on. If you claim to be in the country-western niche, you'll confuse clients if your portfolio contains high-tech and art deco-looking projects. No matter how well those projects turned out, they have no space in your portfolio. I mentioned how my work for my biggest Podcast Branding client isn't about podcasting. That's why you won't find any of it on my website because it's irrelevant to clients looking for someone to help with their podcast's visual needs. If you want to start a niche in the retro logo design space, all your portfolio pieces should be logos with a retro look. The next thing to do to attract clients is to network within your niche. Let people in that niche know who you are and what you do. I go to podcast conferences because that's where my target market is. I talk and hand out business cards to as many people as possible. The more people in my niche who know what I do, the better my chances of getting clients. On my order form, I ask clients how they heard about Podcast Branding and me. On an order I received this week, the client mentioned hearing about me from someone I've never heard of. That can only happen because of networking. Remember, it's not who you know that will help grow your business. It's who knows you. And in this case, someone out there knew enough about me to pass my name on to someone who needed my services. So if you've ever considered niching but didn't know what direction to take, you may want to consider looking at your design style. Embrace whatever makes your design style unique. You may be sitting on a great niche idea people seek.

In this episode, Stephen Houraghan joins me to talk about how to build a brand people will remember.A great brand is so much more than colors, fonts and logos. It's how it makes people feel, the words they associate with it, and how it changes their lives.So, how do you create that relationship between your audience and your brand?Stephen Houraghan is a brand strategist, consultant, the CEO and Founder of Brand Master Academy and the host of The Brand Master Podcast.Stephen has a background in business and finance, providing advice in stock and options trading for retail and institutional investors on the ASX (Australian Securities Exchange).Stephen has shared his ideas on branding and marketing for publications such as Hubspot, Marketo, Creative Bloq, Design Taxiand has appeared on industry podcasts such as Just Branding, Brand Design Masters, Logo Geek and Brand Tuned.Today he shares these proprietary systems, knowledge, and experience in business, branding and marketing to tens of thousands of students and followers through The Brand Master Academy Programs, The Brand Master Podcast, The Academy Youtube channel and the growing Brand Strategy Community.We talk about:[4:40] The magic that happens when you focus on building your brand[8:00] The lens in which Stephen looks through when it comes to brand building[11:10] The foundation of a brand[16:00] Are brand archetypes useful?[19:50] What entrepreneurs get misconstrued about branding[28:15] ​​Growing and scaling on YouTube[33:10] About the Brand Master Academy[40:00] Stephen's favorite way to learn[42:20] One piece of knowledge Stephen wants every entrepreneur to knowResources:Brand Strategy Blueprint: https://brandmasteracademy.com/brand-strategy-blueprint/ Connect with Stephen here:Instagram: https://www.instagram.com/stephenhouraghan/Twitter: https://twitter.com/brandmasteracad?lang=en Facebook: https://www.facebook.com/groups/brandmasteracademy YouTube: https://www.youtube.com/c/brandmasteracademy Podcast: https://brandmasteracademy.com/brand-master-podcast/ https://brandmasteracademy.com/ Connect with Kaye here:Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/https://www.youtube.com/user/marketingkayehttps://www.facebook.com/marketingkaye/https://www.kayeputnam.com/

Answer this: What have you done this week to bring in new clients? 99% of freelancers would say "uhhhh....." and proceed to stare at me blankly with a distant look in their eyes. The sad reality is that most creatives sit around and wait for clients to find them. This is perfectly OK if your business is at the point where you're 100% booked up for the next 6 months with nothing but your ideal clients. For the rest of us, we have to put in work to fill our calendars. On this week's episode of the 6 Figure Creative Podcast, I interviewed Ian Paget of Logo Geek. Ian has done a lot over the years to bring in clients as a freelancer. He's executed multiple growth hacks in his business, which lead to over 90,000 followers on social media. He then used that following to launch one of the top design podcasts (despite being a total introvert). Ian is the master of taking "imperfect action", and he's proven over and over again that anyone can face their fears and get out of their comfort zones in order to bring in new clients to their freelance business. In this episode you'll discover: How Ian pivoted from employee to freelancer Growth hacking social media The importance of engaging your audience Overcoming the fears holding you back Stumbling into success The tech needed to start a podcast Launching a podcast with a massive guest For full show notes, visit https://6figurecreative.com/212

One of the best things about being human is our ability to make choices. If you're in the mood for a hamburger but also in a rush, you still have options. Do you go to Mcdonald's, Burger King, Wendy's or one of the other fast-food burger joints? If you're in the market for a new car, do you look at Ford, Dodge, Toyota, or Honda? Need a new computer? You can choose one of the many models of Pcs or go with a Mac. Regardless of your choices, the ultimate decision is still up to you. But how do you go about choosing? You do so by looking at what makes each option different and how those differences appeal to you. We all know that not all hamburgers are equal. McDonald's has consistently stated that “Great Taste” makes them different. I know, that's very subjective. But it is a recurring marketing slogan they've used over the years. Burger King claims it's the flame broiling that makes them different. At Wendy's, it's the fact that their meat is never frozen, so it taste's fresher. Ultimately, you decide which one of these differences appeals to you the most. And that's where you get your burger. This same concept of what makes something different can equally apply to designers. What makes you different from the other designers in your town? What would make a client choose you over one of them? If you can figure out this question and use it to your advantage, you may outpace your competition with more work than you can handle. So what makes you different? Culture and Heritage. Maybe your culture or heritage makes you different. People find it easier to deal with people similar to them or who understand them. It's currently the middle of May, which is Asian Heritage Month. As a white person, I would never expect someone to hire me to design a campaign for Asian Heritage Month. It's not that I don't think I could do a good job. It's just that I feel that an Asian designer is better suited for the project. After all, they can relate to the subject matter better than I ever could. Whatever your heritage or culture is, you should embrace it and find a way to use it. A member of the Resourceful Designer Community is an indigenous Canadian woman. She's using this to her advantage by marketing her design business to companies, organizations and groups run by First Nation people. And she's killing it. She had to halt a recent marketing campaign because her available time quickly filled up for the rest of the year. Wouldn't you like to be booked entirely for the rest of the year? She's become so busy that she's in the process of hiring another designer to help with the workload. How is this possible? Is it because she's terrific at marketing her services? That may be part of it. But her marketing message alone isn't what's bringing in so many new clients. It's who she's marketing to. First Nations people, just like everyone else, need help when it comes to design and branding. And when given a choice, they are more likely to choose someone like them who is a member of a First Nation. Someone who understands their culture doesn't need to be educated on what works and what doesn't for them. In other words, it means they are comfortable working with her because she understands them. And this makes it easy for them to choose her over another designer who isn't a member of a First Nation. Perhaps you can apply a similar strategy. Are you Hispanic, Asian, or a person of colour? Have you ever thought of marketing yourself to people of the same ethnic background? It may give you an advantage over others in your field as clients may prefer you over someone who isn't of the same ethnicity as them. It's worth a try. Gender and Orientation. There has never been so much discussion over gender and orientation as there is today. And that's a good thing. The more we talk about it, the more it will become accepted. And when it comes to your business, your gender and orientation could be an excellent opportunity for you to attract clients. If you are part of the LGBTQ community, you have an advantage over those of us who aren't. Like-minded people prefer to deal with like-minded people. It makes them feel safe and understood. And it's no different when it comes to business. I know it's not design-related, but I recently heard of a podcast editing company that only deals with LGBTQ clients. They've created a place where LGBTQ podcasters can feel safe and unjudged for the podcasts they make. The same concept can be applied to a design business. An LGBTQ entrepreneur may feel more comfortable working with a designer from the same community. The manager at the print shop I used to work at is gay. And I know we had many LGBTQ clients because they felt comfortable dealing with him. And when we talk about gender, it could be as simple as a female designer opting to work with women-led businesses. I've heard of several designers who do just this. They only work with companies that are run by other women. And they have plenty of work to keep them busy. Niches But what if you're someone who can't embrace your culture or heritage, or your particular gender or orientation doesn't help? Then maybe you want to look at niching. Choosing a niche makes you different than other designers who don't specialize. Take Craig Burton, for example. I interviewed him back in episode 174 of the Resourceful Designer podcast. Craig's design company is called School Branding Matters. And you guessed it; he designs brands for schools. That's what makes Craig different. That's what makes him stand out. And it's helped him land clients around the globe. Not bad for a solo graphic designer from New Zealand. But any time a school needs new branding searches for a designer, there's a good chance they come across Craig's website. And when given a choice between a generic designer and one who specializes in school branding. The choice is pretty simple. After all, chances are they won't have to explain to Craig the intricacies of the school ecosystem and how a brand would be incorporated. So yes, niches are a great way to make yourself different. You can hear more about niching in episode 54 and episode 93 of the podcast. Other ways to be different. Are there other ways to make yourself stand out from other similar designers? Sure there are. Take Ian Paget, for example. You may know him as Logo Geek. He's a logo designer from Manchester, the UK and has a popular podcast of the same name as his business, Logo Geek. Ian specializes in Logo Design, but so do a lot of designers. So how does he stand out? I just mentioned he has a logo design podcast. So that gives him some authority in the space. Ian has also judged logo design competitions. And he's written articles about logo design for some well-established publications. All of this gives Ian credibility and has earned him some prestigious clients. He's been hired to design logos for universities, big corporations, large conferences, etc. His credentials differentiate him from all the other logo designers around. So he uses it to his advantage. And it's working. Small things can make a difference. Finally, I want to mention that you don't have to do much to be different. The things I just talked about are significant steps. But there are little things you can do to set yourself apart. Take me as an example. As you may know, a few years ago, I started a second design business called Podcast Branding, which specializes in podcast cover artwork and websites for podcasters. Other businesses in this niche specialize in podcast cover artwork beside me. Even though I know I'm priced higher than most of my direct competition; I have a thriving business. So what did I do to make myself different? For one, I established that not only am I a designer, but I'm also a podcaster. I've been podcasting since 2013, and that lays a strong foundation for my credibility in the space. I get podcasting. Any designer can design a square piece of art. But the fact that I'm familiar with the podcast industry helps me stand out. The other thing I do that makes me unique is offer a one-on-one meeting with every client. Most of my competitors provide a questionnaire for clients to fill out. They then take the client's information and design a podcast cover. On the other hand, I get on a Zoom call with every client to discuss their podcast. I ask why they're starting a podcast. What do they hope to accomplish with it? What format will it be? Will it be just them, or will they have a co-host? Will they interview guests? I find out everything I can about their new show. I do this for two reasons. I need to know about the show if I'm going to design artwork for it. And I want to get a feel for who the podcaster is. Their personality will affect what I create for them. If a person is very serious and formal, I may design their cover one way. However, if they come across as joyful and bubbly, I'll probably create it differently. These 15-minute meetings make a massive difference to me. And I've been told over and over it's the reason why a client chose me over someone else. Even when I'm the more expensive option, they felt my way of doing things is more personal than a questionnaire. Conclusion We all know that finding new clients can be difficult, especially when you're just starting. We also know that word of mouth is the most common way designers get new clients. I talked about this in length in episode 281 of the podcast. Word of mouth spreads quickest among like-minded people. Why is that indigenous member of the Resourceful Designer Community doing so well? It's because indigenous people talk to other indigenous people, and when she does a good job with one, the word spreads. The same applies in all communities, whether it's an Asian or coloured community, an LGBTQ community or even a school or podcaster community. Like-minded people talk to like-minded people. And when you do a good job helping one of them, they'll spread the word. Especially if they know you specialize in people of that community. So what's unique about you. What can you do to make yourself stand out from the competition? What can you do differently that will make clients choose you? Figuring the answers to these questions can mean the difference between looking for your next client and being completely booked for the rest of the year. Worth thinking about, isn't it?

In this episode of See Through Design we interview Ian Paget aka Logo Geek. We discuss all things Logo Geek, including his podcast, community and forthcoming book. We also delve into his logo design process, thoughts on inspiration vs copying, logos gone wrong, what to include in your portfolio, being honest and even toys, yo-yos and much more!

My special guest this week is Ian Paget, a UK based graphic designer and host of the incredible Logo Geek podcast, which as you'll hear, holds a very special place in my heart. In this episode we talk about the butterfly effect, time travel, the meaning of life and death... and graphic design too! Ian Paget: Website - Instagram - Podcast Me: Website - Instagram Follow Magic Wand

I've always liked to recommend to young designers is that you start your career working in a design agency before going freelance or starting your own design agency, that way you can see how things work and learn from others.But the founders of SNASK have challenged that. Since the very beginning of their agency, which they started straight out of uni, they've set out to challenge the standard industry way of doing things, and have aimed to do things differently… to do it the SNASK way. In this interview Ian speaks to Fredrik Öst & Erik Kockum to discover how the agency SNASK started, and the journey taken to create a unique design agency.This episode is sponsored by The Perfect Match, a game where designers submit mood boards created using Adobe Stock assets. If your skilful project is chosen, you will be featured on Adobe's monthly live streaming game show with other talented designers, art directors, and creatives, where the winner goes home with $1000!

Ian Paget, also known as Logo Geek, is a UK based graphic designer located in Manchester, who specialises in logo and brand identity design. He is the founder of Logo Geek, a professional logo design service, design blog, podcast and community. In this episode, I asked Ian about his design process and how he goes about creating logos and other visual assets. He shares his insights on how to ensure a logo can represent a brand.  Among other things the episode covers:How to approach the design of symbolsMeeting clients expectations around what visual creations can do for them.Ian's approach in a naming project for a client.The common reasons why clients decide to improve their logos, and visual identityHow a visual such as a logo represents what someone wants to be aboutProtecting assets such as logos through securing  intellectual property LinkedIn:  Ian PagetTwitter: @ianpagetWebsite: logogeek.ukValuable Resources:Register for the Brand Tuned book launch and view video interviews anytime on or after 28 Sep Brand Tuned Acceleratorwww.brandtuned.com 

Are you ready to grow your design business by letting go of what's holding you back? Let me start with a story. A young boy is visiting his grandparents' house with his mom and dad. As young boys will do when in an environment not meant for young boys, they explore and sometimes get into trouble. Well, this young boy just so happened to be walking around with an antique vase, a precious family heirloom. When his mother spotted him, she immediately told him to put the vase down before breaking it. But the boy replied that he couldn’t, his hand was stuck inside. A little frustrated, the mother takes the vase and tells the boy, “If you were able to get your hand in the vase, you could surely get it out.” But as she pulls on it, there’s no give. Hearing the commotion, the father comes in to help. He, too, tugs on the vase, but the boy's hand is firmly stuck. He tugs and tugs until the boy says it’s hurting him. The grandmother, in her wise old ways, suggests using butter to help the hand slide out. But alas, it has no effect. Completely perplexed, with the mother still tugging on the vase, the father throws his hands up in the air, stating, “I’d give 50 dollars just to get your hand out of that vase right now.” The young boy's eyes opened wide with excitement. “Really?” he exclaims. Suddenly, they hear a clinking sound, and the boy’s hand slides out of the vase. In disbelief, the mother looks into the vase then upturns it, and a quarter falls into her hand. The young boy explains that it’s the quarter grandpa gave him when they arrived. He had put it in the vase, but when he reached in to grab it, his hand got stuck. But when his dad said he’d give him $50 if he got his hand out of the vase, he let go of the quarter. Now I’m sure you’ve heard this or a variation of this story before. So you probably knew the outcome before I ever reached it. But I wanted to tell it anyway as a kind of analogy to your design business. Many designers who run their own business tend to hold on to that metaphorical quarter when they should be letting go of it for bigger and better things. This is the first episode of 2021. And I don’t have to tell you what kind of year 2020 was. You were there. But with all of that fiasco behind us and light of better things to come finally peeking through at the end of the tunnel. Now is the perfect time to take stock of your business and figure out what you need to do to help it grow and succeed. What are you going to do more of? And what, if anything, can you let go? No business, design or otherwise can grow without making changes. Restaurants change their menus. Telecommunication companies change their phone plans. Governments elect new officials. Changes are a natural precursor to growth. And every successful business does it. By grow, I don’t necessarily mean taking on more design work or more clients, although that may be the case, and it still counts as growth. What I mean by grow, is making progress, expanding while focusing on your goals. You do have goals, don’t you? Without them, how will you know if you’re making progress? If we take 2020 out of the equation and compare this upcoming year, 2021, to your previous years, you should be striving to not only make more money but also to be more satisfied with yourself and your business than you’ve been in previous years. At the very least, you should aim to stay on par as in previous years. What you don’t want is to step backward. If you make less money or aren’t as happy, you’re doing something wrong. And chances are, it’s because you’re holding on to that metaphorical quarter and not letting go. Growing your business and making more money doesn’t necessarily mean doing more work, which, in turn, could increase your stress level. In fact, you can grow your design business and make more money by doing less but smarter work. The easiest way to do this is to raise your rates. But to raise your rates, you have to let go of the notion that you’re not worth higher rates. Or that your clients won’t pay higher rates. Thousands of designers have already debunked that theory when they started charging more money for their services, and their business didn’t fail. Myself included. I make more money today, putting in 10 hours of work than I did five years ago doing 30 or 40 hours of work. How? It’s because I let go of the notion that an hour of my time is worth X amount of dollars. When I started charging clients based on what I thought their project was worth and not how much time it would take me to complete it, I started making a lot more money. And you know what? The only clients that objected to my price increase were the clients I didn’t really want to work with, to begin with. Those clients who didn’t object were the clients who truly valued what I do for them. And you know what? When I raised my rates, they started bringing me bigger and better projects. They stopped sending me simple things to design and started sending me entire campaigns to work on. It’s that perceived value I talked about a few weeks ago in episode 240 of the podcast. The same service I provided was perceived as much more valuable to these clients because I was charging more for it, and they are willing to pay me much more for those services and trust me with bigger jobs. Want another way to look at it? Consider a Rolex watch and a Timex watch. Both timepieces fit nicely on your wrist. Both tell time. And both can make you look pretty darn good fashion-wise. And yet, the Rolex is worth so much more than the Timex. Why is that? Is what they’re made of? There may be a price difference in the actual materials each watch is made of, but I doubt it’s enough of a difference to justify the huge difference in each timepiece's cost. Is it craftsmanship? Both are precision instruments. They both need to be finely crafted to function. Is it the mechanics? I don’t think so. As far as I know, watch mechanics haven't changed much since they were first invented. So what is it? What’s the real difference between a Rolex and a Timex? The true difference is not the watches themselves. It’s the companies behind the watches. They’re the ones who create the value. Rolex markets itself to the elite, the A-listers, and therefore has an elite price tag to match. Whereas Timex markets itself to the general populace, the everyday person, therefore, has a price to match. Their value is exactly where they’ve set it for themselves. Both companies are very successful. However, and I’m just speculating here, but I bet Timex has to sell a whole lot more watches than Rolex does to stay in business. You have a say in how your design business is perceived. Which, in turn, dictates how much clients are willing to pay for your services. Do you want to take on dozens and dozens of small paying projects? Or would you prefer to work on a few high paying projects? Are you a Timex, or are you a Rolex? In my Podcast Branding business, for example. Time and time again, clients tell me they chose my business, one of the more expensive options in the podcast space, because I looked the most professional, and I instilled a sense of confidence in them that I know what I’m doing and they would get quality work from me. Because of that, they are willing to pay more for my services than for any of the less expensive options. So let go of the notion that you’re not good enough or not worth enough because it’s not true. Even the most inexperienced designer, a student fresh out of school, is worth more than they know. I’ve been talking a lot about prices, but there are other ways you can let go to grow your design business. Look at the services you offer. Are there any that you’re just not that keen on doing? If so, why do you offer them? Even a general, all-purpose graphic designer can set limits on what they do. When I started my Podcast Branding business, I offered social media graphics but quickly realized I didn’t like doing them. So I eliminated the service. I still offer to create the branding for my client's social media platforms, but I no longer create graphics for their individual social media posts. Just because every designer around you seems to be offering website design doesn’t mean you have to as well. If you don’t like designing websites, even if you know how, you don’t have to. Let it go and concentrate on the things you do, like designing. Not every designer enjoys designing logos. And not every designer is good at it either. If you don’t like it, stop offering logo design as a service. It’s OK to let these things go and concentrate on the things you are good at and enjoy doing. In a way, it’s kind of like niching down. I’ve talked about the benefits of niching before on several episodes of the podcast. Culling your design services is a form of niching. In fact, it could set you apart from other designers and make you more desirable to clients. Look at Ian Paget from Logo Geek. His entire business is focused on designing logos. The first thing you see when you visit his website is the phrase “I Design Logos.” If you know Ian, you’ll know that his background is in designing websites and yet nowhere on his current site does he mention that. Why? Because it’s not what he wants to do. Ian is passionate about logos, so that’s what he offers. He let go of everything else he knows how to design to focus on one thing. And now he’s killing it in the logo design space. I’m not saying you have to go to that extreme, but it’s a great example of how letting go can help propel you forward. One thing to note. Removing a service doesn’t have to mean never doing it. Ian, for example, still offers other design services to his clients besides logo design. He doesn’t advertise it because it’s not his passion. In my case, If one of my clients asked me to create a social media post for them, I can say yes if I feel like it and do it for them. Nothing is stopping me from doing it. I don’t advertise it as a service anymore. It’s OK to let things go in the name of progress. In fact, it’s somewhat necessary if you truly want to succeed. Ask any successful designer running their own business if they’re doing the same thing today as they were five years ago, and the majority, if not all of them, would answer no. You have to evolve if you want to survive in this industry. If you don’t, then you’ll lose when those around you do. Don’t get your hand stuck in the vase grasping a quarter when there are much bigger things you could be going after. That’s my 2 cents. What are you going to let go of this year? Let me know by leaving a comment for this episode. Resource of the week Chrome Browser Groups In episode 239 of the podcast, I shared how to turn Chrome browser tabs into desktop apps. I got so many responses thanking me for that tip that I thought I’d share another Chrome tip. If you have a bunch of related browser tabs open, for example, you may have several tabs open for different stock image sites. Or, if you’re a web designer, you may have tabs open for each of your client’s websites. An easy way to organize this tab chaos is with Tab Groups. In Chrome, right-click on any tab and select “Add to New Group.” If you already have a tab group, the menu changes to “Add to Group” with a pop-out for you to choose an existing group or create a new one. When creating a new group, you can name it whatever you want, such as Stock Images or Client Websites. You can also assign it a colour, which makes it very easy to navigate. Once a Tab Group is created, simply right-click on any tab to add it to the group. A Tab Group appears in your Tab bar like any other tab. The difference is you can open and collapse a tab group. So if you have 10 client sites in a Tab Group, clicking it will expand to show you all 10 tabs, and each one will be underlined with the colour you assigned the group, making it very easy to see which tabs are part of the group. When you’re done looking at the client sites, simply click on the Group Tab, and all 10 client website tabs collapse into the one Group Tab, freeing up your browser window and making it much easier to navigate. This is a great solution for anyone who likes to keep dozens, if not more, tabs open at once. One thing to note if you’re testing this out, you cannot collapse a tab group until you have a tab that is not part of the group.

Whilst 2020 could easily be deemed as the worst year in living history there were still plenty of individual success stories from Logo Geek community members throughout the year. One such story was from Chris Logsdon, who fulfilled a lifelong dream of designing a logo for NASA.Chris was tasked to redesigning the logo for NASA Launch America, the company that bridges the gap between NASA and private space companies such as Elon Musk's SpaceX.In this interview we learn how Chris landed the project of a lifetime, the behind the scenes design process and how it was presented. We also dive into how Chris managed to get a creative director job working with Gary Vaynerchuk at The Sasha Group, and end with a few book suggestions.Show notes and interview transcription:  https://logogeek.uk/podcast/launching-a-logo-design-with-nasaBooks discussed:The Top Symbols and Trademarks of the World - 10 book collectionLogo ModernismLogoArchive MagazineYasaburo Kuwayama BooksLogo WorldSeven Designers Look at Trademark DesignJab, Jab, Jab, Right Hook

When most of us think about branding we picture logos, fonts, images and colour. But with a TV in most peoples homes, and mobile devices in peoples pockets everywhere they go, sound and video have become increasingly important for businesses globally.With so much opportunity to be heard through a wide range of platforms, having a consistent audio brand across video and audio is key to aid recognition and to stand out and differentiate from the competition.In this weeks episode Ian's joined by the team from Drop Music Branding; Mauro González, Dalmiro Lacaze and Gabriel Agüero, where we discuss Audio Branding, the process to create a distinct sound for a brand, and we go behind the scenes on the creation of the new Logo Geek audio too.Show notes and episode transcription can be found here: https://logogeek.uk/podcast/audio-brandingThis episode is supported by affiliate sales from Placeit, where you can find thousands of high-quality branding mockups, perfect for your design portfolio.

On this weeks Halloween Special episode Ian speaks to members of the Logo Geek Community who share their client horror stories and the lessons learned.Thank you to Katie Cope, Ephraim Schum, John Bermudes, Carolina Lopes and Arun Sharma for sharing your nightmare stories!Show notes and episode transcription can be found here:  https://logogeek.uk/podcast/client-horror-storiesAvoid most horror stories with a contract. I recommend checking out Michael Jandas course, module 3: Proposals & Contracts which shares the strategies developed through 15 years of proposal and contract refinement across more than 3,000 client pitches.

To celebrate 100 episodes of the Logo Geek Podcast, this time show host Ian Paget becomes the guest!To perform the interview, Ian's joined by host of the Resourceful Designer Podcast, Mark Des Cotes.In this interview we find out how Ian became a designer, how he developed his passion for logo design, how Logo Geek was born, how the podcast started, and what's next in store for the Logo Geek brand.Show notes, and interview transcription: https://logogeek.uk/podcast/becoming-logo-geek

To view the full episode show notes, visit: https://www.perspective-collective.com/perspectivepodcast/185-----Ian Paget of Logo Geek believes in shooting your shot and dying with no regrets.He pursued his interests, built his brand reputation, and elevated his craft over the years to the point where he’s a household name in the world of logo design.He has a fascinating story of how he grew his side hustle into his full-time dream job of logo design while simultaneously growing a Twitter community of ~100k and a Facebook family of ~10k around it.In this episode, Ian and I go deep on:Leveraging your day job to fuel your dream job.Not having to be perfect to get started.Creating a routine system for yourself.Preparing to make the full-time leap.Not dying with regret, the love for logos, and more.If you’re ready to get started or take the next step in your side hustle pursuits, you’re going to find a lot of gold in this one today.RESOURCES & REFERENCESLogo Designers’ Box Set Creative Bloq Logo Design Love BookJacob Cass of JUST CreativeGary Keller: “The One Thing”CONNECT WITH IANInstagramWebsiteTwitterFacebook Group-----GET A GLOBAL PODCAST SHOUTOUTBecome a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.FREE TOOLKIT TO SIDE HUSTLE FREEDOM6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.FINANCIALLY SUPPORT THE SHOW ON PATREONWith as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon. JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORSJoin a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSEThe proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)RETRO SUPPLY  -  Use SCOTTY20 to get 20% OFF high-quality AI, PS, Procreate & Affinity resources. Shop here.DESIGN CUTS  -  Get your FREE Ever-Expanding design resources bundle pack here.LISTEN ON YOUR FAVORITE PODCASTING APPApple PodcastsSpotifyGoogle Play MusicOvercastYouTubeCONNECT WITH MEInstagramPodcast InstagramTikTokPinterestTwitterCREDITSMusic  -  BlookahPodcast Editor  -  Aine BrennanExecutive Assistant  -  Paige GarlandPhoto & Video Specialist  -  Colton Bachar Social Media Coordinator  -  Hannah SchickAnimation Specialist  -  Greg D'Amico

Welcome To The Gin Ignite PodcastWhether you want to party or have a quiet night in gin will ignite NewsHello and Welcome to Episode 14 Interesting thinking about what Ian from https://www.logogeek.uk (LogoGeek) said last week Discussed brand as folder in your mind  Key takeaway for me was thinking about who you are planning to appeal to with your posts Think about a story to differentiate yourself and be unique don't copy Don't think Mont CervGin will be taking off too soon but a guest coming up soon maybe able to help me with that one. Weekly Gin RecommendationThis weeks recommendation is from the https://www.instagram.com/penderyn.distillery/ (Penderyn Distillery) and is Brecon Gin. In 1990s friends in a pub were talking about creating a whiskey distillery and they 'dreamt of creating a whisky as pure and precious as Welsh gold, represented today by Penderyn's ‘gold seam'. They did that. I loved the whiskey and so had to try the gin They use the base grain spirit that they use for the whiskey and create a gin with botanicals from the four corners of the world  The nose is very much London Dry Gin i.e. heavily juniper based The flavour profile begins with an initial sweet taste followed by a citrus and then with the dry juniper taste at the back of the profile. This is a very smooth gin and 43% and goes nicely with a light tonic such as standard, Mediterranean or Elderflower. It could easily lend itself to a cocktail and is smooth enough to work as a dry martini although would not be my first choice. It has a proud place on my gin shelf and for anyone who loves a London Dry Gin with something a little bit special I can thoroughly recommend. Andie Riches from Geordies Love GinOral B Ambassador Getting the word out about keeping your teeth healthy especially with delicious cocktails containing sugar Was given a toothpaste target toothache If you go to the page on https://www.boots.com/oral-b-sensitivity-and-gum-calm-gentle-whitening-toothpaste-75-ml-10280255 (Boots) you can get 50% off using the code CALM50 Always go for gin with natural flavours and not much sugar. Classic G&T drinker Stay away from sugary spirits. Go with Chocoholic. No sugary gin. Gin without sugar Balance Competitive Rowing 8 people in crew Went to Women's Henley Regatta In Nationals Swimming Waiting for pools to re-open Strength and conditioning with Zoom Sessions in local park now given that lockdown has been reduced Mermaid Class Talked about that Bens tail would be pink to match the log Plastic covered in neoprene which you put both your legs into Then add the lycra tail Lots of mermaid activities like a treasure hunt finding jewels at the bottom of the pool and learning to blow Mermaid bubble Get badges bronze, silver and gold Having fun How did you get into gin ? Holiday in Ibiza 21st birthday Quite pricey gin in copper glass with blue tonic Tasted lush Why did you choose Instagram ? Liked pretty pictures Enjoyed taking pictures Way to look back on gin and how enjoyed it Better to use Instagram rather than making written log Why did you start posting more recently ? Difficult time in lockdown Hefty gin collection build up from Christmas and had time to open, try them and post Let people know what going on Did gin in a day May by https://www.instagram.com/gin_a_ding_ding/ (@gin_a_ding_ding) last year so decided to do it this year Got inventive with posts Then got bug How do you select the gin that you post with it ? From collection Not post if not enjoy it Like to post favourites and way of drinking it If find different way to drink then will post What makes a good post for you ? Did a post on swimming pigs recently and went to local farm shop to take pictures with their pigs Was lucky to be winner of Swimming Pigs gin Pigs are very friendly and inquisitive and snorts very cute Would love to eventually see actual swimming pigs in Caribbean

Welcome To The Gin Ignite PodcastWhether you want to party or have a quiet night in gin will ignite NewsHello and Welcome to Episode 13 Today I am chatting with Ian Paget from https://www.twitter.com/logogeek (Logo Geek) Ian started https://www.twitter.com/logogeek (Logo Geek) in 2011 initially designing logos for friends on the side of his job as a Creative director and went part time 3 years ago. March full time Ian has been featured in logo lounge, photoshop creative and net magazine and has been on the jury for design awards including transform awards, best brand award and visual identity awards to name few. Thank you very much for the kind words from The Edge Gin after my Peartini Up post https://www.instagram.com/glassofgin_packetofseeds/ (@glassofgin_packetofseeds) who said she liked watching my Instagram stories. https://www.instagram.com/tristan.jorgensen_/ (@Tristan.jorgensen_) made me laugh over the weekend when he just came up with a cocktail out of the blue, except it was orange Burrells Breeze https://www.instagram.com/girls_on_gin/ (@girls_on_)gin got to 3000 followers which is just amazing. https://www.instagram.com/theginlord (@theginlord) - Thank you sir for your candid remarks on Instagram and for you guidance on how we should all behave. It was much needed and I can't thank you enough for your intervention. I am starting very soon a service to help businesses get their voices out to a wider community. If anyone is interested in working with me helping them to design a podcast, a voice over or help designing a campaign then please get in touch. Gin RecommendationWeekly Gin Recommendation is https://www.whitleyneill.com/en_GB/product/quince-gin/ (Whitley Neill Quince) I have been a fan of https://www.instagram.com/whitleyneillgin/ (Whitley Neill) for a long time. Although my palette is changing towards small batch gins and their amazing flavours I still have not found anyone that makes quince gin.  It is the quintessential English fruit that even many people in the UK have not heard of. Quince looks like a cross between an apple and a lemon and is usually served in a jelly form to have on your morning toast. The nose of the gin is unmistakably Quince with an alcoholic undertone. The palette profile starts with an initial sweet taste which tapers off into just quince. This is followed by a bit of heat and finally you get to the juniper at the back end. I would serve this with a light tonic standard or Mediterranean and I am very partial to it now after the suggestion from @elliebee30 to having it with Elderflower. A stronger tonic would destroy the flavour in my opinion. This would be great in cocktails. I am not quite sure whether it would work as a dry martini because I think the flavour is a little too sweet. It is also nice just as a sipping gin. So much so I think I will have another !!! Ian Paget from Logo GeekHow did you get into design ? Always into art and won lots of competition at school Worked at print finisher company Wanted to do the stuff on the computer Told needed to go to university Worked at medical company at warehouse and got moved to team where some graphic design After 5 years was quite experienced designer Then went to web design agency and became creative director Logo Geek Worked on iPhone game Finished this project and wanted to stop Stopped for about 2 weeks and then partner at the time said why don't you do logos Started blogging about logos and posting things that had found on the internet Built community Created podcast Pretty good for someone who is self taught to be asked to do the Cambridge University logo Went part time Demanding role as creative director Decided had to give up either Logo Geek or Job Did not want give up logo geek Mum passed away and decided that did not want to regret not doing anything Handed in notice and would work part time. Keep stability of part time job Went Full Time Had baby. Going to...

Welcome To The Gin Ignite PodcastWhether you want to party or have a quiet night in gin will ignite NewsHello and Welcome to Episode 12 Today I am chatting with our first distiller on the programme about his career and his current role as Head Distiller at the https://www.southormsbyestate.co.uk/products/distillery/ (Massingberd-Mundy distillery) located on the https://www.southormsbyestate.co.uk (South Ormsby Estate). Tristan has been in the spirits business since 2005 where he started at the Laphroaig distillery on the island of Islay, Scotland Now has two gins under his belt Laura from https://lavaspirits.co.uk (Lavaspirits) had an amazing launch. So amazing to be involved last week. Thank you to you the gin community for your support and praise. If you listen in a podcast directory and could spare a few moments of time it would be great to have a review. Ian Paget from the https://logogeek.uk (Logo Geek) is coming on next week so if you have any questions about logo design or branding please submit your questions Gin RecommendationThis weeks recommendation is https://www.instagram.com/thebotanistgin/ (The Botanist) If you want to follow this brand then follow https://www.instagram.com/thebotanistgin/ (@thebotanist) on Instagram. They are amazing. They are always doing lives about the ingredients they have sourced. On World Gin day they tracked where people were making cocktails all around the world. The bottle is really interesting not for the shape. It is the fact it has all 22 botanical latin names inscribed on the outside of the bottle. This creates quite a tactile feel when you pick it up to pour the second one !!! The nose of the gin can only be described as botanical. It's not the in your face nose you get from a London Dry Gin. The taste well what can I say other than 22 botanicals hit your tongue all at the same time but they do so in unison. I have to say this is one of my favourite botanicals. I think it is quite versatile and can be used with most tonics. It would also work with cocktails and I think it would work even as a dry martini albeit a bit decadent. Tristan Jorgensen from South Ormsby Estate (Massingberd-Mundy Distillery)Career Moved to Islay, Scotland after a few holidays Started in Laphroaig distillery as production operative  Moved back to Cheltenham and had chance meeting which led to working at Chase Distillery in Hereford where he was one of two distillers Then moved on to https://www.newtonsurmaville.co.uk/the-bespoke-gin-house/ (Newton House) in Yeovil as distiller London Dry Consulted at https://viperspirit.co.uk (Viper Gin) and https://dartmoorwhiskydistillery.co.uk (Dartmoor Whiskey) Finally came to https://www.southormsbyestate.co.uk/products/distillery/ (Massingberd-Mundy) Massingberd-Mundy Distillery Wanted distiller to come and build distillery from scratch Given opportunity to move family to Lincolnshire Still building. Started in August 2019.  Got new packaging Getting sales Licensing took 6-7 months How does neutral grain spirit get turned into gin ? Take spirit and dilute to 50% with estate water Put into 120 litre still 14 botanicals for Burrells or 12 for Marie Jeanne Put still on and then allow to macerate overnight Distillation happens next day Neutral spirit which is flavourless becomes gin Mascerate and throw in botanicals is another method like you make sloe. This is called a compound gin Different ways to distill using column still , vacuum still or pot still Able to re-us ingredients - head and tails. Distillation start have 3 parts Heads - super strong and methanol  Hearts - flavour and right strength 82 - 68/69 % Tails - once below 68/70% down to 0% then store that seperately Still called Angelica Ran Facebook competition and decided by public For Burrells have flavour basket with Juniper, Citrus peel and fruit. This is to add depth to flavour profile Two flavours of gin Burrells - traditional London Dry...

Do you believe that destiny takes us on certain paths we’re meant for?

Ian Paget better known as Logo Geek is an award-winning UK based designer. He also runs a popular social media group with more than 7800 members on Facebook and over 96000 followers on Twitter.In this Podcast, he shared how he begin his journey as a creative professional, what problems he faced and so much great information that I cannot express in words, so better listen. From this particular podcast, you'll learn so much about logo and branding and lots of career guidance. Enjoy and keep learning!!

For a lot of people, anxiety particularly around putting yourself out there and building your personal brand online, can lead to paralysis and a life of standing still. Letting and business life pass you by while you wait for the perfect time to take action is a powerful recipe for a future filled with regret. It's also exactly what life looks like for a lot of people. But if you're listening and thinking that building online influence and a massive following is only for the alpha's then think again. Ian Paget joins me this week on the podast to tell me how he built logogeek while struggling with social anxiety. He's a fantastic role model and a great case study in how ordinary people can do extraordinary things online - if they just take the first steps and start. About Ian Ian Paget is a graphic designer, best known as Logo Geek. He designs logos and brand identities for clients, but also hosts a popular podcast, blog and community all under the name of Logo Geek. With over 15 years experience, he has been featured in publications including Logo Lounge, Photoshop Creative and Net Magazine. He's also a frequent member of the jury for design awards including; Transform Awards, Best Brand Awards and Logo Wave to name a few. Ian's website : https://logogeek.uk/ (https://logogeek.uk/) --- (https://www.youtube.com/channel/UCkhcc6rfcnaKF3vZGRDkCGQ?sub_confirmation=1) Visit the show website at (http://www.amplifyme.fm) Follow on Instagram and Twitter (http://instagram.com/bobgentle) Join the Amplify Insiders Facebook Community : (http://www.amplifyme.me/insiders) Please take a second to rate this show in iTunes. ❤ It will mean a lot to me.

Whether you like it or not, Networking is the backbone of your business. The success of your career depends a lot on your networking skills. In today's episode, Ian Paget from The Logo Geek dives deep about networking and its do's and don'ts. He shares on his 15 years of networking experience with designers and clients. Connect with Ian here: https://linktr.ee/logogeek Connect with me: https://linktr.ee/blesscreatics

Fear can hold you back. It can keep you in a position of safety, limiting your career potential. That's what happened to show host, Ian Paget. Despite building a successful business, he stayed in comfortable 'safe' 9-5 job for years. It wasn't until recently that he took the leap of faith to make Logo Geek his full time venture. Big change is scary, but necessary for progress and a fulfilling career.If you're in a similar situation to Ian, hopefully this weeks interview will motivate you to make the changes you need to reach your full potential. Ian interviews James Victore, a renowned artist, designer, motivational speaker, and the author of the book “Feck Perfuction”. We discuss fear, but also also dive into how James found his purpose, how he finds inspiration for his work, building self respect and confidence, and his approach to teaching and coaching.Show notes and episode transcription:  https://logogeek.uk/podcast/dont-let-fear-run-design-careerThank you to the sponsor, FreshBooksI’m incredibly thankful to FreshBooks for sponsoring this episode of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

In this episode, Gabe talks with Ian Paget, owner of Logo Geek and award-winning Graphic Designer and Certified Brand Specialist, based in Manchester, UK with over 10 years' professional experience. Are you ready to leave your job as a corporate creative? During our conversation, Ian tells all about his journey from full time to freedom as he did exactly that, and right before a global pandemic. Through Logo Geek he works with companies ranging from start-ups to large corporate accounts. He also creates content, in the form of blogs and podcasts, for other designers to help them learn and improve their logo design skills.Support the show (https://theartful.co/donate)

Ian Paget of Logo Geek joins me to talk about his logo design process, how to set yourself apart from other logo designers, how he presents his work, how to get less pushback from a client on your designs, books he recommends, the tools he uses and more.

Today, I am speaking with graphic designer and entrepreneur, Ian Paget, founder of Logo Geek. Personally, I am so excited about this episode because he’s sharing a very special milestone with us: we recorded this episode on Ian’s first day as a full-time entrepreneur. Today, Ian and I talk about:The yo-yo feeling he has about leaving his 9-5Both the logical and personal reasons for taking the leap into going full-time in his businessWhy trying to rack up social media followers isn’t a marketing strategyWhat he’s looking forward to now that he’s his own bossThe affiliate marketing strategies that allowed him to quit his jobWhat’s next for Ian? An amazing look into how he envisions his empireMore about Ian:Ian Paget, best know as Logo Geek, is a UK-based graphic designer located in Manchester, UK who specialises in logo and brand identity design. Through logo Geek Ian works with inspiring entrepreneurs and business owners, helping to take their brand identity to the next level. Ian also hosts a popular podcast, also called Logo a Geek where he interviews well known logo designers and marketeers, and manages a community of the same name providing support and mentorship to over 8000 designers around the world.On Facebook, Twitter and Instagram: @logogeekThe Logo Geek podcast for designers and entrepreneursIan’s Facebook community for designersIan’s treasure trove for designers - a full free boxset!The One Thing - book Ian references in the interview

Ian Paget is a graphic designer from Manchester, UK. He founded the Logo Geek brand which provides client services, an online FB community and a podcast interviewing creative industry giants. Find Ian online by searching for "Logo Geek" - Get two free months of Skillshare and access to over 30,000 classes! https://skl.sh/cfowlerdesign Enjoyed today's episode? Share the podcast to IG stories and tag me @cfowlerdesign! Leave the show a five-star review on Apple Podcasts and I'll read out your comments on the next solo episode! Thank you for supporting the show!

If you want to design logos and identities that succeed in the real world you must truly understand the business, competition and target audience. To understand that you need to make research part of your design process. The information you gather will ensure you have a thorough understanding of the problem you need to solve, so design decisions can be made with intent. Not only will your designs perform well but you’ll also get faster approvals and a greater level of trust from your clients too. To discuss the value of research and the methods used Ian Paget interviews Jenn and Ken Viscoky O’Grady, the authors of the book A Designers Research Manual. Jenn is a Professor at Cleveland State University, and Ken is Professor and Graduate Coordinator at Kent State University. The Logo Geek podcast is sponsored by FreshBooks, the small business accounting software that allows you to spend less time on accounting and more time designing logos! Sign up for a free 30 day trial here.   Books & Resources Mentioned A Designers Research Manual – Buy on Amazon UK | Amazon US Jenn & Kens website www.visockyogrady.com The list of books Ken recommends to his grad students: The Strategic Designer by David Holston – Buy on Amazon UK | Amazon US 101 Design Methods: A Structured Approach for Driving Innovation in Your Organisation by Vijay Kumar – Buy on Amazon UK | Amazon US Mental Models: Aligning Design Strategy with Human Behaviour by Indi Young – Buy on Amazon UK | Amazon US Card Sorting: Designing Usable Categories by Donna Spencer – Buy on Amazon UK | Amazon US Universal Methods of Design:100 Ways to Research Complex Problems, Develop Innovative Ideas, and Design Effective Solutions by Bruce Hanington, Bella Martin – Buy on Amazon UK | Amazon US Universal Principles of Design, Revised and Updated: 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design by William Lidwell (Author), Kritina Holden (Author), Jill Butler (Author) – Buy on Amazon UK | Amazon US Full show notes and episode transcription can be found here: https://logogeek.uk/podcast/design-research/

As a designer you’ll put your heart and soul into your portfolio… and if your portfolio is the best in the world, you’ll get clients, right? Sadly your design work alone won’t lead to success. To be a successful graphic designer you’ll also need to develop interpersonal skills to get your dream job, or to attract and work with clients of your own. In this episode, Michael Janda, the author of Burn Your Portfolio shares the skills you need to develop beyond design. We also discuss how to calculate the cost of a logo, and his approach for using Instagram to position himself as a thought leader. Michael Janda is an executive level creative leader with more than 20 years of experience in both in-house creative departments and agencies, working with some of the greatest brands in the world, including Disney, Google, HBO, Google, Fox and many more. The Logo Geek podcast is sponsored by FreshBooks, the small business accounting software that allows you to spend less time on accounting and more time designing logos! Sign up for a free 30 day trial here. Books & Resources Mentioned Michael Janda Website Michael Janda on Instagram, Twitter, Facebook, LinkedIn and YouTube. Price Creative Work With Confidence – Futur Interview Burn Your Portfolio: Stuff They Don’t Teach You in Design School, But Should – Buy on Amazon UK | Amazon US Psychology of Graphic Design Pricing – Buy on Amazon UK | Amazon US How To Win Friends and Influence People by Dale Carnegie – Buy on Amazon UK | Amazon US

The Logo Design Idea Book is the latest inspirational book from Steven Heller, which shares the story behind 50 successful logos. In this episode Ian Paget interviews Steven to discuss the new book, which leads down a path to discover the origins of logo design. Steven Heller is the author, co-author, and/or editor of over 100 books on design and popular culture. For 33 years of his career he was art director at the New York Times, and among many other successes, is a recipient of the AIGA Medal for Lifetime Achievement. Books & Resources Mentioned The Logo Design Idea Book – Amazon UK | Amazon US The Graphic Design Idea Book – Amazon UK | Amazon US The Typography Idea Book – Amazon UK | Amazon US The Illustration Idea Book – Amazon UK | Amazon US Paul Rand (a Biography) – Amazon UK | Amazon US Paul Rand Inspiration and Process in Design – Amazon UK | Amazon US The Swastika: The Earliest Known Symbol – Amazon UK | Amazon US Stencil Type – Amazon UK | Amazon US Teaching Graphic Design History – Amazon UK | Amazon US Unit Editions Standards Manuals – Manuals 1 | Manuals 2 The Butler Box – Everything you need to level up and run your creative agency. Use promo code LogoGeek to get 25% off. For full show notes, and an interview transcription head here: https://logogeek.uk/podcast/steven-heller/

Connect with Ian:  Website     Subscribe to Apple Podcast Youtube Follow Thaducation on Instagram Join Thaducation:  For show notes and resources visit: https://www.thaducation.com/ --- Send in a voice message: https://anchor.fm/thaducation/message

Here's a bonus episode of the podcast, recorded live with IPSE at a WeWork in Manchester, UK, on 6th March 2019. It features previous guests Kelly Gilmour-Grassam (2016 guest) and Ian Paget (2015). How have they grown their businesses in the years since we last spoke? When we last left her Kelly was hiring her first employee. What happened next?!Ian was working full time at an agency whilst becoming an authority as Logo Geek on Twitter. It’s like lining your kids up on a height chart to see how they’ve grown. ”I remember you, when you were this big!’ This episode is supported by FreeAgent - online accounting software that makes managing your business finances a breeze. With an award-winning UK based support team on hand to help out, it’s easy to stay on top of your expenses, invoices, banking and tax. To claim your 1 month free trial, visit FreeAgent.com/beingfreelance Love learning from other freelancers like this? Check out the website beingfreelance.com, be part of the Being Freelance Community!* You'll also find useful links for this episode. That's beingfreelance.com Like VIDEO? - Check out the Being Freelance vlog - YouTube.com/SteveFolland Who the hell is Steve Folland? You know how everyone bangs on about how powerful video and audio content can be? Yeah, well Steve helps businesses make it and make the most of it. Find out more at www.stevefolland.com Track him down on Twitter @sfolland or lay a trail of cake and he'll eventually catch you up.

Ian Paget is a graphic designer, best known as LogoGeek. Through Logo Geek Ian designs logos for companies of all sizes, write a blog, is a podcast host and the manager of an active social media community for logo designers around the world. Website: www.logogeek.com Logo Design Community: www.facebook.com/groups/logogeek

Are you struggling to work out who you are as a designer? Working out your purpose and personal brand? In this weeks episode Ian talks with Radim Malinic to learn how he discovered his passion for design, and the journey he took to establish his personal brand. We also find out how he's been able to attract big clients, and more about his latest book, ‘Book of Ideas: Volume 2’. Radim Malinic is an award winning freelance creative director, graphic designer and keynote speaker based in London who’s worked with clients including Nike, Harry Potter, London Film Museum, SyCo, Sprite and WWF. Show notes and a full transciption of this episode can be found here: https://logogeek.uk/podcast/radim-malinic/You can listen to this and other great interviews from Logo Geek on iTunes, SoundCloud, Stitcher, Google Play Music or Spotify.   Resources & Books Mentioned Book of Ideas: Volume 1 by Radim Malinic  Amazon UK | Amazon US Book of Ideas: Volume 2 by Radim Malinic  Amazon UK | Amazon US Brand Nu   This Episode is Sponsored by FreshBooks I’m incredibly thankful to FreshBooks for sponsoring the Logo Geek Podcast, because without them I could not make this possible.FreshBooks is an cloud based accounting software that makes it easy to create and send branded invoices, track time and to manage your incoming and outgoing money. It’s designed specifically for creative professionals, so it’s beautifully designed, and continually optimised and improved. I highly recommend it, and you can try it out for yourself free for 30 days.  Go check FreshBooks out!

Ian Paget is the mind behind Logo Geek, He is a UK based graphic designer located in Manchester, who specialises in logo and brand identity design. He has successfully built a thriving Community of Brand Identity Designers and also hosts the Logo Geek Podcast. Today he shares with us his story and practical tips for handling “Blocks”, getting mentors and thriving as a Creative Professional, do listen and have fun!   Notes from Today's Episode: Create a plan and reverse engineer it The drive to learn more and wanting to get better ultimately pays off Continually ask questions, participate in communities and keep pushing Adding value also raises your value in the market place With a business or anything, you need to have a goal that is beyond working, something you would love to do…   Demystifying myths Creative block, most times when people hit blocks, they feel they can't get anything done. Don't let yourself be trapped because you can't think of anything clever or new, you can take ideas and structures from other places, work through putting something together, it might not be the most amazing thing, but it is better to do something than nothing, focus on finishing, this way you have made progress. Remember to go out and create Awesomeness, I am looking forward to hearing from you, send in your comments via email:  thecreativeschronicles@gmail.com, remember to subscribe on iTunes, Google Podcast and any other podcasting app you use, just search for thecreativeschronicles on your podcasting app and subscribe, thank You!   Resources Mentioned: Logo Geek – https://logogeek.uk/ Logo Geek Community – https://logogeek.uk/community Logo Geek on Twitter – https://twitter.com/Logo_Geek Ian Paget on Twitter – https://twitter.com/ianpaget

Learn more about Ian: https://logogeek.uk/ https://twitter.com/Logo_Geek Join the Community: http://passionbehindtheart.com/ https://www.instagram.com/dpcreates/ https://www.instagram.com/pbtapodcast/ https://twitter.com/PbtaPodcast https://www.facebook.com/groups/pbtapodcast/

Do you have a fear of speaking in public? Do you want to know how to push through your fear of public speaking to become an effective communicator? Do you consider yourself an Introvert but are in a role that requires some extrovert characteristics? See how a top design professional, Ian Paget of Logo Geek, has overcome his fear of social anxiety and public speaking to become a successful business owner, community leader, and podcaster in addition to being able to talk to clients with confidence. Turning introversion into your b***h! Ditch your self doubts, take control of your future by owning the power of your voice. Be courageous and change your life. THE DESIGN RECHARGE SHOW: Ian Paget // Overcoming Fears and Building a Community Find the full show notes and links at: https://rechargingyou.com/2018/05/13/ian-paget-overcoming-fears-and-building-a-community-part-2/ Episode 256. Part three of the Scaling Your Business Series After Ian’s show a few weeks ago we kept talking, he shared some of his personal story about his anxiety and fears that used to hold him back. This week we will dig into that part of his journey and talk about how he has grown his logo geek community. Often as we are growing we are put in uncomfortable positions. Being uncomfortable is an indicator of growth, it is part of the process. Once we are comfortable with what we are learning we tend to stagnate. Being stagnate is not part of Ian Paget’s identity. He has been facing his fears and welcomes being uncomfortable. As you grow a business there are many opportunities you face that you have never done before but you can’t avoid, Ian will share how his life used to be about avoiding these until he decided to face his fears head-on. Ian is a champion for other designers who are in a similar situations and he is happy to share his story to give hope to other people that they are not alone. We will dig into how building a podcast and community have played into this role of facing his fears and how his business has exploded as a result. SIGN UP to get the link (link in profile) and join us LIVE, delivered each week directly to your inbox: or go to http://bit.ly/dr-list @logo_geek (twitter) @logogeek (instagram) logogeek (on facebook) Follow Ian at: Blog: http://logogeek.uk/logo-design-blog/ Twitter: https://twitter.com/logo_geek Facebook Page: https://www.facebook.com/LogoGeek/ Facebook Community: https://www.facebook.com/groups/logogeek/ Podcast: https://logogeek.uk/podcast/ iTunes: https://itunes.apple.com/gb/podcast/logo-geek/id762790918?mt=2 Stitcher: https://www.stitcher.com/podcast/ian-paget/logo-geek Soundcloud: https://soundcloud.com/user-90209232 Spotify: https://open.spotify.com/show/2CVwFB7zaiJUrCmBEX74z6?fo=1 Instagram: https://www.instagram.com/logogeek/ Find more great episodes at www.rechargingyou.com Connect on Instagram & Twitter: @designrecharge Or email me at diane [at] rechargingyou.com Give a comment and let me know what you think.

Aired Wednesday, April 25, 2018. I have been a big fan of Ian Paget and Logo Geek for a while now. Ian is talented, driven, and his story is inspirational. His story is one we can all relate to, he has faced many obstacles but has never let it get the best of him. AND he is even nicer than I imagined. He is genuine, helpful, and transparent about his growth and process. Ian has created a popular podcast and a community where fellow branding aficionados can gather, encourage, give feedback, and share tips all from his love of branding and logo design. Ian has gone from full-time designer with a side hustle and a busy side project to working part-time at his job and doing his side hustle more permanently on Thursdays–Sundays. If you have wanted to make that transition from full-time to part-time so you can pursue your passion project or freelance business then this show will be full of tips and wisdom. I hope you will join us for this episode of Design Recharge LIVE on Wednesday, April 25 at 2:30pm ET / 11:30am PT. Follow Ian at: Blog: http://logogeek.uk/logo-design-blog/ Twitter: https://twitter.com/logo_geek Facebook Page: https://www.facebook.com/LogoGeek/ Facebook Community: https://www.facebook.com/groups/logogeek/ Instagram: https://www.instagram.com/logogeek/ Podcast: https://logogeek.uk/podcast/ iTunes: https://itunes.apple.com/gb/podcast/logo-geek/id762790918?mt=2 Stitcher: https://www.stitcher.com/podcast/ian-paget/logo-geek Soundcloud: https://soundcloud.com/user-90209232 Spotify: https://open.spotify.com/show/2CVwFB7zaiJUrCmBEX74z6?fo=1 Find full show notes at: Find more great episodes at www.rechargingyou.com Connect on Instagram & Twitter: @designrecharge Or email me at diane [at] rechargingyou.com Become a part of the Design Recharge Family and get access to the interviews each week. Sign up at http://www.rechargingyou.com

In this interview Ian Paget speaks with Tom Geismar, one of the most highly acclaimed designers in the industry. We discuss logo design, including the process before computers, presenting to the client, working in black and white, mistakes to avoid, pricing big projects, launching a new identity, a beautiful tribute to Ivan Chermayeff and more. Tom is a founding partner of design agency Chermayeff & Geismar & Haviv, where he worked on iconic logos from brands including Mobil Oil, Xerox, Close Bank and many more. Show notes for this episode can be found here: https://logogeek.uk/podcast/tom-geismar/  Sponsored by FreshBooks I’d like to thank FreshBooks for sponsoring this episode, and for making this series possible. FreshBooks is a beautifully designed accounting software that makes it easy to create and send invoices, to track time and to manage your incoming and outgoing money. I recommend trying it out for yourself by making use of the free 30 day trial offered to listeners of this podcast – just visit https://freshbooks.com/logogeek – and enter Logo Geek in the ‘how did you hear about us’ section.

In this episode of the Logo Geek Podcast Ian chats with Rian Hughes, a British graphic designer, illustrator, writer and comic book artist. Rian is best known for his work in the British and American comic book industry, having created many logo designs for Marvel and DC including Batman and Robin, Bat Girl, Spider-Man, The X-Men, Captain America, Wolverine, The Script, The Invisibles… the list goes on! In this episode we talk about Rians approach to logo and type design, as well as his new book Logo-A-Gogo, an inspirational visual history of the iconic brand identities created Rian.   Resources & Books Mentioned Rian Hughes website Device Fonts Logo-A-Gogo Book Amazon UK Amazon US Cult-Ture Book Amazon UK Amazon US   Sponsored by FreshBooks I’d like to thank FreshBooks for sponsoring this episode, and for making this series possible. FreshBooks is a beautifully designed accounting software that makes it easy to create and send invoices, to track time and to manage your incoming and outgoing money. I recommend trying it out for yourself by making use of the free 30 day trial offered to listeners of this podcast – just visit https://freshbooks.com/logogeek – and enter Logo Geek in the ‘how did you hear about us’ section.

Instagram has become a popular method for designers to find inspiration for logo design, however, did you know that by being active on the platform you can also attract clients? But what do you need to do to increase engagement on Instagram? How do you grow your following to attract potential clients? What tools can you use? How do you use hashtags? So many questions! In this episode Ian Paget chats with the founder of Logo Inspirations, Jonathan Rudolph to find out what’s been successful for him. We learn how he grew his Instagram following to 600,000+, whilst also making a passive income of over $5000+ a month. We also discover how Jonathan started Logo Inspirations, how he fits it around a full time job.   Sponsored by FreshBooks I’d like to thank FreshBooks for sponsoring this episode, and for making this series possible. FreshBooks is a beautifully designed accounting software that makes it easy to create and send invoices, to track time and to manage your incoming and outgoing money. I recommend trying it out for yourself by making use of the free 30 day trial offered to listeners of this podcast – just visit https://freshbooks.com/logogeek – and enter Logo Geek in the ‘how did you hear about us’ section.

In this interview Ian Paget speaks with Identity designer Ben Loiz to learn from his 18 years experience. We speak about Bens early life that lead him to start his own studio, his hands-on logo design process, the files he sends, the importance of work life balance (with tips), how he networks to attract big named clients such as Nike and CocaCola, and how he’s able to use photography to present and elevate the quality of his identity design work. Show notes for this episode can be found here: https://logogeek.uk/podcast/ben-loiz/ I’d like to thank FreshBooks for sponsoring this episode, and for making this series possible. FreshBooks is a beautifully designed accounting software that makes it easy to create and send invoices, to track time and to manage your incoming and outgoing money. I recommend trying it out for yourself by making use of the free 30 day trial offered to listeners of this podcast – just visit https://freshbooks.com/logogeek – and enter Logo Geek in the ‘how did you hear about us’ section.

What is a mood board, how do you create one and how can they be used to improve your logo design process and client communication? In this podcast, Ian Paget chats with Mariah Althoff, a freelance brand identity designer, to find out. We also learn how Mariah started her business, and how she’s created a number of clever sales funnels that include Training Courses, Pinterest and Email Marketing. Show notes for this episode can be found at https://logogeek.uk/2.6 I’d like to thank FreshBooks for sponsoring this episode, and for making this series possible. It’s a beautifully designed accounting software that makes it easy to create and send invoices, to track time and to manage your incoming and outgoing money. I recommend trying it out for yourself by making use of the free 30 day trial offered to listeners of this podcast – just enter Logo Geek in the ‘how did you hear about us’ section.

As a designer you need a personal brand. But what name should you use? How do you design your own logo? Do you need a website and what should be on it? In this episode Ian Paget of Logo Geek chats with Jacob Cass to find out. We learn how Jacobs been able to travel the world whilst working as a freelance designer, how he designs a logo, and how he makes a passive income from affiliate marketing. Jacob Cass is a logo, brand and web designer best known for his blog and business, Just Creative. Show notes for this episode can be found here: https://logogeek.uk/podcast/creating-a-personal-brand/ I’d like to thank FreshBooks for sponsoring this episode, and for making this series possible. It’s a beautifully designed accounting software that makes it easy to create and send invoices, to track time and to manage your incoming and outgoing money. I recommend trying it out for yourself by making use of the free 30 day trial offered to listeners of this podcast – just enter Logo Geek in the ‘how did you hear about us’ section.

Today's guest is Ian Paget. Ian is a Manchester UK based graphic designer and proprietor of LogoGeek. Through his company he has been offer his expert logo design experience to entrepreneurs and startup businesses that need a new identity as well as offer a logo redesign service to growing businesses that wish to take their brands to a new level. Aside from the design business, Ian is also the author of a popular logo design blog and runs an active social media community for graphic designers around the world where he shares the latest industry news, tips and advice. We discuss his past and coming up through the school of hard knocks, the importance (or not) of traditional education, the birth of LogoGeek.uk and the struggles of starting a new business. It's a really informative show and Ian was a great guest. Join us and get in on the conversation. Rate, share and subscribe on #iTunes, #SoundCloud, #Stitcher and #GooglePlay ---- Our Guest: Ian Paget (UK) LogoGeek.uk Twitter: @logo_geek ---- Sponsored by: Goodsideskateboards.com Save 20% on all purchases by using the promo code EGGSSHOW at checkout. ---- The Links: N/A ---- The Plugs: The Show eggscast.com @eggshow on twitter and instagram On iTunes: itun.es/i6dX3pC On Stitcher: bit.ly/eggs_on_stitcher On Player FM: bit.ly/eggs_on_playerfm Also available on Google Play Music! The Eggs Podcast Spotify playlist bit.ly/eggstunes Mike "DJ Ontic" shows and info djontic.com @djontic on twitter Ryan R2 SLC/BCN r2mg.com @r2mg on twitter @r2mediagroup on instagram

Today on the Creative South Podcast, I’m talking with Ian Paget, founder of Logo Geek. We chat about his career path, how Logo Geek came to be, building a community around it through his blog and podcast, how he re-evaluated life and decided he didn’t want to regret not doing things after the passing of his mother, where he’d like to take Logo Geek in the future, and more.

Today on the show talk we are joined by Ian Paget, founder of Logo Geek, a UK based graphic designer located in Manchester, who specialises in logo and brand identity design. He works with inspiring entrepreneurs and businesses looking to take their brand identity to the next level. What is covered in this episode: How he started a business from his passion for logo design and typology Starting a business from a 90 000 followers on Twitter How he used Buffer to grow his Twitter community by posting regular content twice a day How to use Twitter to find your target audience Why having a personal profile picture instead of a logo helps to boost your twitter engagement Choosing where your target audience hangs out on social media to focus your marketing efforts The value of hashtags on Twitter Time management tools for managing your social media The main purpose of your logo and the first impressions it can make The importance of a Brand Statement The dangers and costs to consider of a cheap or free logo when starting out Colour, typefaces and other design features to consider when designing your logo Why it doesn’t matter what you or your family think of your logo, it is important what your target audience thinks Why you need to ask specific questions when getting feedback about design Why quality matters in all your touch point How being a podcast guest is helping Ian and Logo Geek with their SEO and backlink strategy  

Ian Paget admits to not being very motivated as a kid, but when he became enthralled with design, as a teenager, nothing could stop him. In this episode, Chris talks to Ian about growing up without support for his dreams, how he uses his fears to motivate him to do better, and mastering the technology around him to bring in more clients. Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you ever dreamed of creating your own graphic design business but have no idea where to start? In this episode Ian Paget of Logo Geek chats with Kyle Courtright, who in 2013 ditched his 9 to 5 job to start the business of his dreams, Courtright designs. We find out how Kyle kickstarted his logo design business, how he’s attracted clients, and we also talk about an exciting new logo design awards site founded by Kyle, Logo Wave... Show notes for this episode can be found here: https://logogeek.uk/podcast/start-a-logo-design-business/ To listen to more episodes like this visit: https://logogeek.uk/podcast/ Enter Logo Wave

What's in your home office? A home office is essential if you plan on running your graphic design business for any length of time. Sure the kitchen table can make due in a pinch, but if you're serious about your business, you will want to carve out a bit of that home real estate and claim it as your own. But once you've planted your flag and claimed the space in the name of your graphic design business what do you do with it? In this episode of the Resourceful Designer podcast, I go over some essentials to make your home office reflect you and your business. Be sure to listen to the episode for the full story. Better yet, subscribe and never miss an episode. Essentials for your home office space A dedicated room A dedicated room in your home devoted solely to your home office will solidify the feeling of running a business. Not to mention that having a dedicated home office makes it much easier come tax time for calculating deductions you can claim as a home based graphic design business. A door Sounds crazy but being able to close a door while you are working can establish not only your working space but your working hours. The rest of your family will quickly learn not to disturb you when the door is closed. A door also helps you focus by cutting you off from the rest of the household. A good environment Make sure the room you choose has proper ventilation and good lighting. You will be spending a lot of time in your home office, so it's essential to make it as comfortable as possible. Essential equipment for your home office A good computer This one is a given. As a graphic designer, your computer is your main tool when it comes to earning your living. Whether you choose a laptop or desktop, Mac or PC, be sure to choose a computer that will be powerful enough for the projects you will be working on and one durable enough, so you don't have to replace it too often. A desk Unless you're a fly-by-night freelancer who likes to sprawl out on the living room couch with your laptop, you're going to need a desk. A desk is a long term purchase so choose one that will fit your needs. Keep storage space in mind when shopping for your desk. There are some beautiful minimalistic styles out there, but they are not very practical for someone who will be using it every day. An office chair Do not skimp on your chair! Your chair could be one of the most important investments you make in your business. You will be sitting in your chair for hours on end, day after day so choose one that is comfortable for you. Spend some time trying out different styles and find the one that fits your body type. A desk lamp Face it, as a home-based designer you will probably find yourself working at all hours of the day. A good desk lamp is essential when burning the midnight oil. Choose one that is not too harsh, and that won't affect the way you see colours in your room. Printer/Scanner A printer/scanner is something every office should have. Depending on your needs, you may be able to get away with one of the less expensive models available. Filing cabinet I mentioned storage space earlier. A filing cabinet is a great way to keep track of papers and remove clutter from your room. A paper shredder Depending on your clients, you may come into possession of some sensitive documents. When it comes time to discard of them, a shredder is the only way short of burning them. Essential home office supplies File Storage Every office should have disposable storage devices such as DVDs or flash drives for giving files to clients. Do not always count on cloud based storage systems. Some clients will want something physical they can hold. Spill proof mug Staying hydrated is important for your health so expect to drink throughout the day. However, liquids and computer equipment don't get along very well. Invest in a spill proof mug or bottle and never worry about knocking it over. Wire organizers Face it, between your computer, external drives, phone wires, charging cables and who knows what other wires. The space behind your computer probably looks like a spider's web. Purchase inexpensive wire organizers and keep your wires nice and tidy. Miscellaneous essentials If you're like most home-based designers, you will spend more time in your home office than any other room in your house (awake that is). So it's essential that you make this space your own. Decorate it with things that inspire your creativity such as books, artwork, knick knacks, plants, etc. Anything and everything that makes you feel good. Having a happy environment will make you a more productive designer. If you share your home with little ones, either children or pets, be sure to include a space for them so they can be close to you without getting in your way. A pet bed or a bean bag chair can go a long way to satisfy young hearts. What essentials do you have in your home office? Let me know by leaving a comment for this episode. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from Lora I'm new to your podcasts and was introduced to you from the Print Brokering one. I look forward to listening again--interesting and rich in information. I am a graphic designer and design instructor. After teaching graphic design full-time for 15 years, I started Orangish design last year, and teaching design again, part time. It's proving to be a great balance, business is slowly picking up and could use the bonus cash from print brokering you talked about! I've always thought about print brokering but was concerned, if I'm honest, afraid, of paying the printer up front. Your explanation makes perfect sense and you make it sound so easy--invoice the client, they pay you, then place the print order. Here is My Question: I use an online printer, Moo.com, and now plan to work with them as a print broker. When you say: "You can make a good income by adding a hefty markup to their prices.", how do you add that markup to online printer invoices, yet present the marked-up invoice legitimately to your clients? My clients always want to see quotes 1, 2 and 3. Clients are pretty darn savvy these days. To find out what I told Lora you’ll have to listen to the podcast. Resources of the week: Two Design Podcasts This week I share two resources in the form of podcasts. I listen and enjoy both these shows, and I think you will too. Logo Geek is a podcast produced by Ian Paget. Ian interviews influential designers to discuss all things logo related. If designing logos is part of your business this podcast is a must listen. This Design Life is produced by Chris Green. Chris also interviews designers, but he focuses more on the life they live. Asking them questions like what inspires them and why they choose to become designers. It's always fun to hear how other designers live and produce the wonderful works they do. Both of these podcasts offer small glimpses into the lives of talented people just like you. I encourage you to give them a try. Subscribe to the podcast Subscribe on iTunes Subscribe on Stitcher Subscribe on Android Subscribe on Google Play Music Contact me Send me feedback Follow me on Twitter and Facebook I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business, please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at feedback@resourcefuldesigner.com

Ian Paget landed into design, oddly, through a warehouse job. After being recognized by the owner as “good at drawing” he began creating promotional posters for their sales team. From there he self-taught himself Adobe Indesign and his career took off. Now he works as the lead creative designer at Advansys Ecommerce Solutions and a freelancer for Logo Geek.   In this episode, we discuss: Origin story Logo Geek His podcast Freelancing and agency   You can download this episode and subscribe on iTunes.

In this episode, I talk to Ian Paget, the Logo Geek. I find out how he got built a huge following online and got a great insight into his logo design process. We’ll be discussing this episode over in the This Design Life Facebook group. Once you’ve listened, make sure you join us and discuss […] The post 02 How to Get Clients to Come to You appeared first on This Design Life.

In this episode, we're chatting with Ian Paget, a creative director by day and freelance designer by night. Also known as the Logo Geek, Ian's built an incredible personal brand for himself (including 86,000 Twitter followers) and because of that, he's been a judge on logo design competitions, he's been interviewed by BBC's Radio One, and much more.

Aaron James Draplin is a popular logo designer, and the man behind Draplin Design Co (DDC). His clients have included Nike, Apple, and even the previous president of the USA, Barack Obama. In this episode Ian Paget of Logo Geek chats with him about Logo Design, and how he's been able to attract big clients by working on fun projects for his own brand, and for his buddies. Show notes for this episode can be found here: https://logogeek.uk/podcast/aaron-draplin/ For more episodes like this visit: https://logogeek.uk/podcast/

We are back for another episode! In episode 3 we caught up with Mr Logo Geek, Ian Paget, a very insightful and influential figure in the graphic design world. Well known for his work with Logo Geek and his new podcast. In this episode we go in-depth into how he started to where he is now, with a lot of fun chat in-between - I hope you enjoy the show. If you have feedback or suggestions please don't hesitate to reach me  on Twitter @Pnuts101, Insta @Iamwap, and the facebook page Failurebydesign.   Music: Cay Caleb - In the city  Ian Paget on the Web: Website Twitter Facebook   Show Notes: Logo Lounge Chris Do The Designers League  Romuald Chaigneau

Are you a designer searching for your true passion? After 5 years of working in design studios and never feeling satisfied, Dina Rodriguez started to draw again and discovered hand lettering… an area of design that has become her true passion. She then founded LetterShoppe. In this episode Ian Paget from Logo Geek talks with Dina about how she found her passion, and how she’s been able to turn that into a profitable business and personal brand.. Show notes for this episode can be found here: https://logogeek.uk/podcast/finding-your-passion/ More great podcast interviews like this can be found here: https://logogeek.uk/podcast/ Join in the discussion on the Logo Geek Community on facebook, or follow Ian on twitter.

In this podcast Ian Paget from Logo Geek speaks with brand identity designer and writer, David Airey, the man behind the book, and popular blog Logo Design Love. In this episode we talk about how to get logo design clients. Show notes for this episode can be found at logogeek.uk/podcast2

Ian worked at a creative agency when he started his Twitter account, @Logo_Geek. Now, with a group of over 80,000 highly engaged followers, he lands speaking gigs, judging opportunities, and enough logo work to give him the confidence he needed to quit his day job. Episodes, show notes, and more at http://sidegigshow.com. Support this season's sponsor at http://freshbooks.com/sidegig Subscribe to the Millo newsletter at http://millo.co/newsletter This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy

Learn more @ http://passionbehindtheart.com

Ian Paget is a graphic designer based in Reading UK. He runs a part time freelance business called Logo Geek, designing logos as well as running a popular social media group of the same name. In his day job he works as a creative director. Show notes at http://hellotechpros.com/ian-paget-entrepreneurship/ Sponsors Minio Cloud Storage - Store photos, videos, VMs, containers, log files, or any blob of data as objects.

Ian Paget designs logos as a freelance side project, but by using social media has carved himself out as an industry authority. This online brand means all of his work is generated by inbound enquiries. Worth geeking over. Chatting to Steve Folland, Ian shares his techniques and strategies both on social and in his creating his own site that have helped him build such a strong personal brand. Don't forget to subscribe via iTunes and the Podcast app for iPhone etc and also via Stitcher who have an Android app, or scroll down and download from here - If you like the podcast, please do leave a review if you get a chance. Here’s some of the key takeaway points: Make social media part of your daily routine Use an app like Buffer to schedule social Keep it up! If you're creating a brand on social, be consistent and persistent If your account is for a professional feed, don't get too personal or deviate from that theme - don't forget why people have followed you Make your twitter pic human, not a logo, people like to follow people and feel the messages are real More from Ian Logo Geek site Logo Geek on Twitter Useful Links Buffer Who the hell is Steve Folland? You know how everyone bangs on about how powerful video and audio content can be? Yeah, well Steve helps businesses make it and make the most of it. Find out more at www.stevefolland.com Track him down on Twitter @sfolland or lay a trail of cake and he'll eventually catch you up.