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Time to get up to speed with the newest generation in the workforce! Get some insight into what Generation Z wants from their employer so you can keep your team engaged, motivated and inspired. Let's face it, employers have had their work cut out for them in adapting to changing employee needs, with each generation having its own unique set of desires and expectations. As a human resource manager or director, this is all the truer as you strive to meet the demands of Generation Z – tech-savvy pioneers who grew up around an ever-changing digital world and are now entering the workforce! Understanding what Gen Z wants from their employer is vital when engaging and retaining top talent within your organization. Guest(s): Hana Ben-Shabat, Founder, Gen Z Planet
There's a new generation in the workforce, and if you want to understand them, you need to learn about Gen Z. Born between the mid-1990s and early 2000s, this group is already making its mark on the world. So, what's different about Gen Zers? Join Hana Ben-Shabat and host Shari Simpson as they talk about what Gen Z wants from work and how managers can start preparing for them now. Guest: Hana Ben-Shabat, Founder, Gen Z Planet Hana is the founder of Gen Z Planet ─ a research and advisory firm. She helps business leaders to prepare for the next generation of employees and consumers. In this role, Hana combines her passion for insights with her commitment to support the integration of the next generation into society. As an award-winning management consultant who was named one of the “Top 25 Consultants” by Consulting Magazine, Hana is a sought-after speaker and business commentator and is the author of the book Gen Z 360: Preparing for the Inevitable Change in Culture, Work, and Commerce. Mentioned in the episode: Hana Ben-Shabat: https://www.linkedin.com/in/hanabenshabat/ Book: Gen Z 360 https://amzn.to/3UPA75l Website: https://genzplanet.com/
Hana Ben-Shabat is the founder of Gen Z Planet – a research and advisory firm dedicated to helping companies learn more about connecting with Generation Z. Gen Z are those young people born between 1998 and 2016. The post 1012: Who Gen Zers Really Are and What They Want With Hana Ben-Shabat, Gen Z Planet [K-Cup TripleShot] appeared first on Time4Coffee.
Hana Ben-Shabat is the founder of Gen Z Planet – a research and advisory firm dedicated to helping companies learn more about connecting with Generation Z. Gen Z are those young people born between 1998 and 2016. The post 1011: How Companies Can Keep Gen Z From Quitting With Hana Ben-Shabat, Gen Z Planet [K-Cup TripleShot] appeared first on Time4Coffee.
Hana Ben-Shabat is the founder of Gen Z Planet – a research and advisory firm dedicated to helping companies learn more about connecting with Generation Z. Gen Z are those young people born between 1998 and 2016. The post 1010: How to Break Into Management Consulting With Hana Ben-Shabat, Gen Z Planet [K-Cup TripleShot] appeared first on Time4Coffee.
Hana Ben-Shabat is the founder of Gen Z Planet – a research and advisory firm dedicated to helping companies learn more about connecting with Generation Z. Gen Z are those young people born between 1998 and 2016. The post 1009: Why to Be Flexible About Getting Your First Job With Hana Ben-Shabat, Gen Z Planet [K-Cup TripleShot] appeared first on Time4Coffee.
Hana Ben-Shabat is the founder of Gen Z Planet – a research and advisory firm dedicated to helping companies learn more about connecting with Generation Z. Gen Z are those young people born between 1998 and 2016. The post 1008: How to Find Great Jobs at Lesser Known Companies With Hana Ben-Shabat, Gen Z Planet [K-Cup TripleShot] appeared first on Time4Coffee.
Hana Ben Shabat is the founder of Gen Z Planet – a research and advisory firm dedicated to helping companies learn more about connecting with Generation Z. Gen Z are those young people born between 1998 and 2016. The post 1007: What a Management Consultant Focused on Gen Z Does With Hana Ben-Shabat, Gen Z Planet [Main T4C Episode] appeared first on Time4Coffee.
Gen Z expert and author, Hana Ben-Shabat joined the Focus podcast to demystify the expectations and behaviors of Generation Z, who are now in college and entering the workforce. Colleges and university leaders have now been tasked with attempting to understand their values to innovate new ways to appeal to this generation, as they are unlike any generations of the past. Ben-Shabat shares her insights on Gen Z to help business leaders maximize the potential of this group by studying their motivations and culture. Through her company, Gen Z Planet, Ben-Shabat turns her research into growth engines that higher ed institutions can then implement to better understand Gen Z and build a strategy that engages them. How Gen Z Culture is Defined Much of Ben-Shabat's conversation points come from her book “Gen Z 360,” which is the culmination of her quantitative and qualitative research. This generation, defined by being the first to grow up with the internet, computers and smart phones, were born between the years 1998 to 2016. The early marker coinciding with the launch of Google and the latter marker coinciding with several significant cultural events. The first topic of the podcast episode dives into Gen Z culture. With 48% of this generation made up of minorities, they are the most diverse generation to ever live in the United States. Their diversity has developed a cultural and social lens, where inclusivity and social justice are highly valued. Gen Z has always existed with access to the internet and technology, which in turn created a high-level of connectivity that exposed them to many world events and movements in formative years, and continues to do so. Because of this, Gen Z tends to challenge authority and advocate for the change they want in the world. They are a generation of creators, reimagining creative outlets and placing value in self-expression. “I believe they are really creating a new age of creativity. This is a generation that because of the tools that they have, the technology is in their hands, they are demonstrating a level of creativity and entrepreneurship that we have not seen before,” says Ben-Shabat. On the other hand, Gen Z has a greater struggle with mental health than other generations. These struggles stem from witnessing their parents' anxiety from the 2008 recession, Covid-19, school shootings, higher divorce rates and other downturns in the past 20 years. As a result, Ben-Shabat notes that Gen Z strongly values family, equality, mental health and financial stability. When shifting to the perspective of higher education, campuses should create strategies that appeal to this generation's core beliefs and needs. Outlook on Education and Work As Gen Z seeks financial stability, higher education is often the answer. Ben-Shabat's research shows that Gen Z is expected to attain the highest levels of academic achievement. Her data reveals that 89% of Gen Z plans to go to college, with two-thirds stating financial security as motivation to earn a degree. However, Gen Z students are also extremely averse to debt, and try to avoid or at least minimize their loans. They understand the consequences of student loans, but also view college education as the path to having a job that provides stability. Transitioning from school to work, Ben-Shabat believes Gen Z is the most educated, yet least prepared generation to enter the job market. While institutions have taught Gen Z the technical skills they need to enter the workforce, they often lack the soft skills to help them succeed. Gen Z is highly motivated to succeed, and now universities need to prepare them better to enter the workforce and show them their debts will pay off. Gen Z Commerce Gen Z's core value of financial security is a major influence in their commerce traits. They have learned from the mistakes of others to take actions to make themselves more secure. Campuses have seen increases in spread out payment plans as students learn more about money and aim to be debt-free at the end of each semester rather than taking out loans. Additionally, they are already investing and putting money into retirement accounts, even at young ages. As consumers, Gen Z does not distinguish between online and physical stores, but carry out extensive research online before buying a product. Colleges and universities should keep this in mind and make sure that campus entities can sell online, in person or through mobile apps. Ben-Shabat says Gen Z expects commerce to follow their culture – they want the brands they spend money on to do good in the world and value individuality, authenticity and diversity. This attitude goes beyond money spent on things, Gen Z also expects the schools they attend to share their values and have a vision for improving the future. Takeaways Ben-Shabat's advice to higher ed leaders is to understand Gen Z culture, focusing on where they come from and the pressures they're under. Institutions should also continue to develop better technology for students to use from admissions to ongoing operations. Finally, leaders should recognize their need for community, diversity and authenticity to create campus environments where that can flourish. Gen Z doesn't have to be a mystery, and through work like Ben-Shabat's, higher ed institutions can continue to grow and adapt to fit their needs and values. Special Guest: Hana Ben-Shabat .
Generation Z in the BoardroomWhether in gender, race, or age, diversity can allow companies to tap into a variety of perspectives, experiences, and expertise to solve problems and generate new ideas. But for the first time, we have workplaces today where four, even five generations work side by side. Conflict and unconscious bias can arise from generational differences in values and working styles. Unfortunately, research shows that those in senior positions (and often more senior in age) are the most biased.Left unchecked, inter-generational conflict could lead to resentment, low morale, less engagement, and as a result lower productivity. Therefore, boards must understand the management challenges of a multi-generational workforce. They also need to examine their level of understanding of the youngest under 24 – Generation Z. In this podcast, Dr Sabine Dembkowski, Founder and Managing Partner of Better Boards, discusses Generation Z with Hana Ben-Shabat, Founder of research and advisory firm Gen Z Planet, and previously an elected partner and board member of the global management consulting firm Kearney. Hana helps business leaders prepare for the next generation of employees and consumers. She is the author of Gen Z 360: Preparing for the Inevitable Change in Culture, Work, and Commerce. "Gen Z-ers are important because they are going to be the future talent of every company"Hana explains that Generation Z is defined as anyone who was born from 1998 to 2016, so aged 6 to 24. Many of them are still children, but we are already starting to see this generation's effect on culture, the workplace and consumer markets. Generation Z is important because these individuals will be the future talent of every company and will form one of the largest consumer segments ever seen."Diversity is not only a demographic statistic, but it is also a cultural lens through which they view the world"Hana relates that Generation Z is unique in many ways, and she believes that this will affect company performance, either from a talent management perspective or from a customer perspective. This is the most diverse generation ever, and she is conscious that diversity is not only a demographic statistic to them. It is also a cultural lens through which they view the world. She also notes that this is the most digitally connected generation with a direct impact on the way they learn, think, communicate, interact, and the way they want to work. It is also the most educated generation. Hana also notes that this generation is challenged by mental health issues on a global scale, with 45% reporting being stressed most/all of the time. "The Z brands are demonstrating an excellent understanding of who this consumer is and what is important to them"Hana believes organisations need to focus on how successful they are in hiring and retaining Generation Z talent, especially in industries where the turnover of employees is very high. She notes that especially in the consumer market, a new wave of direct-to-consumer brands arises that she refers to as the 'Z brands'. The three key takeaways from our conversation are:1. Check your biases; how often have you dismissed someone just because they are younger or didn't have the same experience as yours?2. This generation is the most educated, and they are the digital natives. They have a lot to bring to the table and want to contribute, so listening to them and embracing what they have to say will be beneficial for everyone.3. Hiring Generation Z and giving them both roles in which they can shine and opportunities to contribute will be critical in retaining them.
Gen Z. expert and author Hana Ben-Shabat joins me on this live recording of The Business Storytelling Show to discuss Gen Z. What do we need to know about them as business storytellers? How do we involve them? And more. Join us and grab Hana's book here: https://amzn.to/3L1T9k4 (Affiliate link) Learn more about Hana on her website: http://www.genzplanet.com More about business storytelling: https://www.christophtrappe.com/business-storytelling/ --- Send in a voice message: https://anchor.fm/ctrappe/message Support this podcast: https://anchor.fm/ctrappe/support
This week on Retail Leader Trend Talk, we catch up with Hana Ben-Shabat, author and founder of Gen Z Planet. In an interview with Editor Amy Baxter, Ben-Shabat dives in the world of Gen Z, including what retailers need to know about this generation and what makes them so unique. Ben-Shabat is a featured author of the Retail Leader Book Club. Her book, Gen Z 360: Preparing for the Inevitable Change in Culture, Work and Commerce, explores the impact of Gen Z in culture, the workplace and in commerce.
Future of Work Sherpa Dan Smolen interviews author Hana Ben-Shabat. She illustrates how the future of work is Generation Z. Hana is the author of Gen Z 360: Preparing for the Inevitable Change in Culture, Work, and Commerce. And, to tell the generation's story, she gleaned considerable insight from a large sampling of the cohort. This much is evident: Gen Z is changing every aspect of life and work. And, the oldest among them, people in their early 20s, are positively shaping the future of work and the workplace. Main podcast segment begins at 2:58 In a wide ranging discussion, Hana: Describes her firm, Gen Z Planet, and its unique value to clients and prospects. Starts at 4:28 Offers key insight she learned in writing her book about Generation Z. Starts at 5:28 Contrasts Generation Z from the Millennials and other demographic cohorts through the lens of events. Starts at 9:11 Provides examples of how forward thinking companies are engaging Gen Z workers. Starts at 17:24 Explains Gen Z's "high tech, high touch" engagement preferences and how managers can lead them to achieve successful work outcomes. Starts at 21:03 Illustrates how Gen Z will change the workplace. Starts at 37:34 Gen Z workers thrive in what Hana describes as "high tech, high touch" environments. And, on the job, their motivations may seem contradictory: they seek financial success, recognition, and autonomy. However, they also seek intentional leadership from their bosses. According to Hana: "The leaders of the future are going to be successful when they show empathy and compassion." The future of work is Generation Z. Yes, they will turn the workplace upside down. But everyone who works will benefit from better career experiences and outcomes. Main podcast segment begins at 2:58 About our guest: Hana Ben-Shabat is the founder Gen Z Planet. She earned a Bachelor of Arts in Political Science from Tel Aviv University and an MBA from the Rotterdam School of Management at Erasmus University. She lives and works in New York City. EPISODE DATE: March 18, 2022 Social media: – LinkedIn – Instagram – Twitter – Website Please Subscribe to The Dan Smolen Podcast on: – Apple Podcast – Android – Google Podcasts – Pandora – Spotify – Stitcher – TuneIn …or wherever you get your podcasts. You may also click HERE to receive our podcast episodes by email. Image credits: Generation Z workers, blackandbrightph for iStock Photo; Hana Ben-Shabat portrait, Gen Z Planet; podcast button, J. Brandt Studio for The Dan Smolen Experience.
Hana Ben-Shabat is the founder of Gen Z Planet, a research and advisory firm helping leaders across sectors and industries to prepare for the changes that the next generation of employees and consumers bring. She is the author of Gen Z 360: Preparing for the Inevitable Change in Culture, Work, and Commerce (July 2021) Known for her creativity, expertise, and insights, Hana is an award-winning management consultant who was named as one of the "Top 25 Consultants" by Consulting Magazine. She is a sought-after speaker and commentator on consumer behaviors and trends and has been quoted in leading media publications including The Wall Street Journal, New York Times, San Francisco Chronicle, The Economist, Forbes and Fortune as well as Women's Wear Daily and the Business of Fashion. Her keynotes speeches are often described as "insightful", "thought provoking", and "full of practical ideas and advice" Before founding Gen Z Planet, Hana was a partner and board member of the global management consulting firm Kearney where she co-led the firm's Global Consumer Institute and advised clients around the world on issues of corporate strategy and organizational effectiveness. Before that she held marketing positions at several Israeli tech companies. Hana holds a B.A. degree in Political Science (major) and Psychology (minor) from Tel Aviv University, an M.B.A from Rotterdam School of Management, and a diploma in Corporate Finance from London Business School. Link to profile on e-speakers: https://www.espeakers.com/marketplace/profile/43190/simple Link to Book on amazon: https://amzn.to/2VtFpdW Website: www.genzplanet.com Social Media Links: LinkedIn: https://www.linkedin.com/in/hanabenshabat/ Twitter: @hbs360 or @genzplanet Instagram @genzeeplanet
My guest today is Hana Ben-Shabat, keynote speaker and founder of Gen Z Planet. Founded in 2019, Gen Z Planet is a research and advisory firm focused on helping brands understand and navigate the change that Gen Z is bringing. Most recently, Hana released her new book, “Gen Z 360,” a guide to understanding the next generation of culture, creators, employees, and consumers. Find Hana Online: LinkedIn: https://www.linkedin.com/in/hanabenshabat/ Website: https://genzplanet.com/ Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com This Episode is Sponsored by: This episode is brought to you by Michigan State's Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research? Today, the program has tracks for both full-time students and working professionals. They also provide career support assisting students to win today's most sought-after jobs. In fact, over 80% of Michigan State's Marketing Research students have accepted job offers 6 months prior to graduating. The program has three formats: The first is a Full-Time 100% Online program taught over 12-months starting in January 2022The second is a Part-Time 100% Online program that is 20-months. This one starts in May 2022 and is specifically designed for working professionals,And of course, they offer a Full-Time 12-month in-person experience that starts in September 2022 All programs include real-world experience and full-time job placement support. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing It costs nothing to get more details. Take the time, invest in yourself. You are worth it and your future self will thank you. Class sizes are limited, so please, check it out today. This episode is brought to you by Momentive. You may have heard that SurveyMonkey's parent company recently rebranded as Momentive, a leader in agile insights and experience management. The Momentive AI-powered insights platform is built for the pace of modern business so you can deeply understand your market, elevate your brand, and build winning products faster. Momentive offers 22 purpose-built market research solutions that incorporate an AI engine, built-in expertise, sophisticated methodologies, and an integrated global panel of over 144M people to deliver meaningful insights in hours, not months. Momentive also has a team of market research consultants that can take on anything from research design to custom reporting as needed, so you can spend more time shaping what's next for your organization.To learn more, visit momentive.ai
Let's talk about Gen Z, a topic we previously discussed with Hana Ben-Shabat. More from her episode can be found here. To dive into the topic some more, Jennifer Vogel chats with the host of the Happy Market Research Podcast and co-founder and chairman of HubUX, Jamin Brazil. We discuss: The importance of understanding Gen. Z. How is Gen Z different when it comes to working with researchers? Why are brands struggling? How can brands start working with Gen Z? Follow Jamin on LinkedIn here. --- Send in a voice message: https://anchor.fm/customer-insights-show/message
Milton Pedraza, Luxury Institute CEO and DataLucent Chairman, interviews Megan Gerhardt and Hana Ben-Shabat to discuss the myths and realities of Generation-Z and understand this generation as consumers as well as their expectations in the workplace.Megan Gerhardt is the Professor of Management and Leadership at Miami University and Author of Gentelligence: A Revolutionary Approach to Leading an Intergenerational Workforce.Hana Ben-Shabat is the Founder of GenZ Planet, a research and advisory firm dedicated to the next generation of culture creators, employees and consumers. She is the author of the recently published book Gen Z 360.
Episode 162 of the Business Bookshelf podcast - Hana Ben-Shabat - Author of "Gen Z 360: Preparing for the Inevitable Change in Culture, Work, and Commerce". Hana is the founder of Gen Z Planet, a research and advisory firm that helps leaders across sectors and industries to prepare for the next generation of culture creators, employees, and consumers. In this role, Hana combines her passion for turning insights into a growth engine with her commitment to support the integration of the next generation into business and into society in general. Hana is the author of “Gen Z 360: Preparing for the Inevitable Change in Culture, Work, and Commerce”. Generation Z doesn't play by the same rules or wait for permission. They don't stand for social injustice or splash cash with reckless abandon. They innovate. They influence. They side-hustle. They disrupt. Their arrival is changing everything we know about culture, work, and commerce and understanding who they are and how they think and behave will be crucial to educators, business leaders, and policy makers alike. The book can be purchased here - https://amzn.to/3kcRoX4. You will find Hana's company Gen Z Planet here - https://genzplanet.com. You can email the host Lance Peppler at lance@ideastorm.co.za. --- Send in a voice message: https://anchor.fm/businessbookshelf/message Support this podcast: https://anchor.fm/businessbookshelf/support
September 14, 2021 Premier Virtual Steve Edwards and Gen Z Planet Hana Ben-Shabat
Gen Z's impact on commerce and culture is challenging legacy brands to think more creatively and innovate like never before. In this episode, Hana Ben-Shabat, Founder of Gen Z Planet, joins BigCommerce's Melissa Dixon to discuss Gen Z's defining characteristics and how brands can connect with younger shoppers. Tune in to learn more insights on Gen Z's industry disruption, including what they value in a modern-day shopping experience and how and where you can attract and convert them. --- Hana Ben-Shabat is the Founder of Gen Z Planet and Author of Gen Z 360. --- Get even bigger insights at the Make it Big 2021 conference. Register today: https://www.bigcommerce.com/make-it-big/
On this "Reel Talk" episode, we want to talk about Gen Z. That's the age group born between 1998 and 2016. Certainly that's an age important to many brands. But what are we missing about this generation? To find out, Jennifer Vogel chats with Hana Ben-Shabat, author of the No. 1 new release in demography “Gen Z 360: Preparing for the Inevitable Change in Culture, Work, and Commerce.” Join us and check out her book: https://amzn.to/3feh3f0 To learn more about video surveys to understand Gen Z: https://bit.ly/3Cd3aHY --- Send in a voice message: https://anchor.fm/customer-insights-show/message
Gen Z 360: Preparing for the Inevitable Change in Culture, Work, and Commerce. A new book by Hana Ben-Shabat, founder of Gen Z Planet.Order it now and get 20% discount available exclusively to INNOCOS members with a promo code INNOCOS: Gen Z Planet - Research, Keynotes, Advisory - Books & Reports .You can also join the interview with Hana Ben-Shabat, the author, facilitated by Kelly Kovack for a Webinar Next Generation Marketing: Capturing the Hearts and Minds of Generation Z on July 14As the power of the Gen Z consumer continues to rise, and its ability to disrupt becomes more evident, businesses will be required to deploy different marketing approaches to appeal to them. Next-generation consumers need next-generation marketing. This session is based on in-depth research of Gen Z consumers and what it takes to capture their hearts and minds.Support the show