Podcasts about business storytelling

91% of consumers today make buying decisions based on a brand's purpose—not just its products. Yet most entrepreneurs are still stuck pitching features, funnels, and stats.In today's episode, I dive deep into the Purpose Story, the third foundational story from Stories That Stick by Kindra Hall. You'll discover how your deeper mission—not your marketing tactics—is the real engine for sustainable growth, trust, and community.If you want to build a brand that people believe in, not just buy from, this episode will show you how to craft a Purpose Story that rallies your audience, inspires loyalty, and helps you create a movement—not just a business.What You'll Learn in This EpisodeWhy people crave meaning, not marketing—and how to give it to themHow to craft a Purpose Story that builds community and loyaltyThe three-part story arc to make your mission stick (Normal → Explosion → New Normal)Prompts to help you find the moment your mission was bornHow to embed your Purpose Story across your business: hiring, marketing, sales, and leadershipReal-world examples of micro and macro Purpose Stories in actionKey Takeaways✔️People don't follow products—they follow purpose.✔️Movements are built by sharing stories, not selling offers.✔️Your Purpose Story is the mirror where your audience sees their values reflected.✔️Alignment isn't a buzzword—it's a business strategy.✔️Purpose-driven brands create loyalty that transcends features, prices, or competitors.✔️Your mission deserves to be shared—and to invite others to stand alongside it. Timestamps[00:00] – Why most brands are focusing on the wrong thing[02:00] – Welcome to Part 4 of the Stories That Stick series[05:00] – What is a Purpose Story, and why does it matter?[07:00] – How Purpose Stories create emotional alignment[10:00] – The three-part storytelling framework for your Purpose Story[12:00] – Prompts to uncover your mission-defining moment[14:00] – How to make your Purpose Story relatable and real[18:00] – Tips to avoid “sanitizing” your story—keep it raw and resonant[21:00] – Where to use your Purpose Story across your brand[24:00] – Real-world example of crafting a Purpose Story[27:00] – Final invitation: Write and share your Purpose Story this weekChoose Your Next Steps:Take 30 minutes and journal: What broke your heart? What woke you up?Craft a rough draft of your Purpose Story (normal → explosion → new normal)Share it somewhere—email, social media, a team meeting, or a video post.Tag me on Instagram @itsgeorgebryant so I can celebrate your movement with you!This is the fourth episode in a special 5-part podcast series on mastering storytelling for entrepreneurs, based on Stories That Stick by Kindra Hall.Download your free companion workbook to reflect, take action, and make the most out of this series.Click here to access the workbook!Make sure to listen to the other episodes in the series too (linked below) to complete your storytelling blueprint!Ep. 591 Stories That Stick: The Four Stories Every Entrepreneur Needs to TellEp. 593 The Value Story – Sell the Transformation, Not the ThingEp. 595 The Founder Story – Turn Your Why Into ConnectionJoin The Alliance – The Relationship Beats Algorithms™ community for entrepreneurs who lead with heartApply for 1:1 Coaching – Scale your business with simplicity, alignment, and purposeLive Events – Get in the room where movements are born: mindofgeorge.com/event

You've got the receipts. You've done the work. But if the way you talk about your business still feels like you're “just checking in”... we need to fix that. This episode is for the service provider who knows they're good — but still sounds too polite, too polished, or just... too safe. We're getting into how to sound like the expert you already are,  without turning into a corporate robot or trying to be someone you're not. Because clients don't follow the loudest person in the room. They follow the clearest. ✨ Want to show up like the leader your business needs — even if it still feels a little awkward? Grab my free 4-part audio training: Becoming the Visible Entrepreneur Your Business Needs.  It's short, smart, and built for walking, scrolling, or sipping something strong. _______________________ *If this episode inspired you, take a screenshot of you listening and post it to your Instagram Stories. Tag us @veronicadipolo @brandingmomentum to spread the word, and don't forget to leave a review on Apple Podcast  ______________________ STAY CONNECTED & GET EXCLUSIVE CONTENT ✦ Sign Up for V's Daily Emails: Get exclusive insights every day! Message “DAILY” on IG @veronicadipolo or join here ✦ Follow Us on Instagram + TikTok: Stay inspired with @brandingmomentum Instagram and @brandingmomentum tiktok. ✦ Visit Veronica Di Polo's Website: veronicadipolo.com to learn more about our services and ways to work together.

Lisa tells the story of “The Straw, the Coal, and the Bean,” uncovering powerful business lessons within this classic tale written by the Brothers Grimm. She explores teamwork, risk, resilience, and how the scars we carry can become emblems of wisdom, growth, and hope on the entrepreneurial journey.Story Coach Lisa Bloom is the go-to expert on business story-telling. For decades she's helped entrepreneurs master this important but overlooked skill. In Once Upon a Business, she's turning her attention from the craft of storytelling to the stories themselves — the densely evocative folk and fairy tales that we're all exposed to.In each episode of Once Upon a Business, Lisa tells a fairy or folk tale and then extracts rich business lessons that are applicable for entrepreneurs of all stripes. As she puts it, a tiny tale of nine sentences can encompass worlds.“In business, we need to balance optimism and ambition with realism.” — Lisa BloomHost Bio:Following a successful corporate career, Lisa Bloom became an entrepreneur, author, speaker, and coach. She built a global business called Story Coach through helping corporate executives, entrepreneurs, and coaches develop speaking mastery, leadership capability, and marketing impact. Lisa is the author of two books — Seven Stories That Sell and The Story Advantage.Lisa was also the Director of Mirasee's ACES Business Acceleration Program, in which she helped entrepreneurs achieve outstanding results in the growth of their business. There's nothing Lisa loves more than to spend time with her partner and their four sons, walk her dog, travel, read, and share stories.Resources or websites mentioned in this episode:MiraseeThe Story CoachLisa Bloom's books: The Story Advantage and Seven Stories That SellCredits:Host: Lisa BloomProducer and Editor: Michi LantzExecutive Producer: Danny InyAudio Editor: Marvin del RosarioMusic Soundscape: Chad Michael SnavelyTo catch more great episodes coming up on Once Upon A Business, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.If you have a question for Once Upon a Business, put the show title in the subject line and send it to podcasts@mirasee.com.Music credits:Track Title: Places in DreamsArtist Name: Alsever LakeWriter Name: Adrian Dominic WaltherPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: EmeraldsArtist Name: HaleWriter Name: Cory Hale WilliamsPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: Never Let GoArtist Name: Sky ToesLicense code: KXG54WIW1BRG1SALPublisher Name: UppbeatTrack Title: Quiet StormArtist Name: SoundrollLicense code: MXHPDCPJB8ETRDXBPublisher Name: UppbeatSpecial effects credits:24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.All other sound effects are licensed under Soundstripe.Episode transcript: The Straw, The Coal, and The Bean coming soon.

Click the link to learn more and get your tickets to see Vince and Ari speak at the SPF Mastermind July 18th and 19th.https://events.vincegabriele.com/july2025 Podcast SummaryIn this rare and insightful interview, Vince Gabriele sits down with Ari Weinzweig, co-founder of Zingerman's Delicatessen in Ann Arbor, Michigan. From its humble beginnings in 1982 with a $20,000 bank loan and a staff of two, Zingerman's has grown into a community of businesses with over 750 employees and annual revenues exceeding $80 million . Ari shares the principles and practices that have guided this growth, emphasizing a commitment to quality, community, and a unique organizational culture. This conversation offers valuable lessons for entrepreneurs and business leaders aiming to build sustainable and values-driven enterprises. 5 Key Points DiscussedVisionary Leadership: Ari discusses the importance of having a clear vision and staying true to core values in guiding business growth.Community Engagement: Insights into how Zingerman's fosters a strong sense of community among employees and customers.Innovative Business Model: Exploration of Zingerman's unique approach to business expansion through a community of businesses rather than traditional franchising.Employee Empowerment: The role of open-book management and employee ownership in creating a motivated and accountable workforce.Resilience and Adaptation: Lessons learned from navigating challenges and adapting to changing market conditions while maintaining the company's mission. Click the link to learn more and get your tickets to see Vince and Ari speak at the SPF Mastermind July 18th and 19th.https://events.vincegabriele.com/july2025 If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

89% of consumers say storytelling creates lasting brand loyalty—but most entrepreneurs are still stuck perfecting their sales pages and funnels instead of crafting stories that stick.In this solo episode, I kick off a brand new five-part series based on the incredible book Stories That Stick by Kindra Hall. I break down why stories beat data every time, the brain science behind storytelling, and introduce you to the four essential types of stories every entrepreneur must master to rise above the noise, build trust, and move people to action.If you're tired of struggling for attention online and want to build deep, lasting connections with your audience—this series is your blueprint.What You'll Learn in This EpisodeWhy data gives people something to think about—but stories give them something to act onThe science behind why storytelling taps into emotion, memory, and trustThe basic structure every powerful story must follow (normal → explosion → new normal)The four types of stories that every business needs: Value, Founder, Purpose, and Customer StoriesHow storytelling is the key to thriving in today's noisy, transactional marketWhy your next breakthrough won't come from tweaking—it will come from tellingKey Takeaways✔️Stories are 22x more memorable than facts alone.✔️Connection—not attention—is the new currency of marketing.✔️Good marketing doesn't sell a product—it tells a story that invites transformation.✔️Your founder story humanizes your brand and builds trust faster than any ad.✔️Customer stories act as referrals, not marketing—they show real, relatable proof.✔️The era of transactional marketing is over—the age of storytelling is here.✔️You don't need to be a perfect writer—you just need to be a real storyteller.Timestamps[00:00] – Why stories outperform sales pages and funnels[02:00] – The noisy online world and the death of transactional marketing[05:00] – Data vs. Story: Why facts alone won't move people[07:00] – The three-part structure every story must follow (normal, explosion, new normal)[10:00] – Quick examples: Lion King, entrepreneurship, and everyday stories[12:00] – The four essential stories businesses need to master[14:00] – Overview of the Value Story: Selling through transformation[16:00] – Overview of the Founder Story: Humanizing your brand[18:00] – Overview of the Purpose Story: Inspiring movement through mission[20:00] – Overview of the Customer Story: Building social proof and referrals[23:00] – Why stories need emotion, texture, and authenticity—not perfection[25:00] – Action plan: Find, craft, and tell your first story this week[27:00] – Final thoughts: Stories are who we are—and what makes businesses unforgettableThis is the first episode of a 5-part podcast series dedicated to mastering storytelling for entrepreneurs, based on the powerful framework from Stories That Stick by Kindra Hall.Each upcoming episode will break down one story type in depth—with examples, prompts, and templates you can use immediately!Download your free companion workbook to reflect, take action, and make the most out of this series.Click here to access the workbook!Choose Your Next Steps:Pick one of the four story types (Value, Founder, Purpose, or Customer)Draft a rough version of your story—keep it real, not perfectShare your story somewhere—Instagram, podcast, email, DM, wherever feels rightDM me your story or biggest takeaway at @itsgeorgebryantJoin The Alliance – My Relationship Beats Algorithms™ community for entrepreneurs who want to scale with trust and connectionApply for 1:1 Coaching – Ready to build a business rooted in integrity, story, and strategy? Apply hereLive Events – Get in the room that will change your life: mindofgeorge.com/event

Mehr Erfolg für Corporate Influencer: https://www.geschichtendieverkaufen.de/kostenloses-erstgespraech Seit über fünf Jahren betreuen wir die Corporate Influencer Programme von Mittelständlern und auch DAX Konzernen mit Strategie, Storytelling und Copywriting. In dieser Episode bekommst du alle Learnings, die wir mit unseren Kunden gesammelt haben: 1. Was ist Corporate Influencing wirklich? 2. Warum sollte ich ein Corporate Influencer Programm aufbauen bzw. betreiben? 3. Welche Mitarbeitenden sollte ich dafür auswählen? 4. Müssen diese Influencer etwas verkaufen? 5. Wie lege ich meinem Ambassador Programm los? All das und noch mehr erwartet dich in dieser neuen Episode von Geschichten, die verkaufen. Wenn du weitere Fragen hast, dann schreibe uns gerne an: office@kuvg.de oder über LinkedIn. Viel Spaß beim Reinhören! Zu unserem Buch: http://www.storytellingbuch.de Sichere dir unseren Story-Tipps-Newsletter: https://www.storytipps.de Unsere Angebote sind jetzt förderfähig. Sprich uns gerne darauf an. Hier geht es zu OpusPro und deinen KI-geschnittenen Hochkantvideos (Affiliate Link): https://www.opus.pro/?via=3b51f4 Hier findest du unseren Blog: https://www.geschichtendieverkaufen.de/blog Hier findest du unseren YouTube-Kanal: https://www.youtube.com/c/Geschichtendieverkaufen Der Podcast für Content Marketing, Business Storytelling, Social Media und Kommunikation in Marketing, HR und Vertrieb & Sales

Lisa tells the tale of two brothers and a remarkable turnip, weaving a story of envy, humility, and cleverness. Through their choices, Lisa explores how authenticity and self-knowledge bring greater rewards in business than riches or knowledge alone. It'll leave you inspired and with new awareness.Story Coach Lisa Bloom is the go-to expert on business story-telling. For decades she's helped entrepreneurs master this important but overlooked skill. In Once Upon a Business, she's turning her attention from the craft of storytelling to the stories themselves — the densely evocative folk and fairy tales that we're all exposed to.In each episode of Once Upon a Business, Lisa tells a fairy or folk tale and then extracts rich business lessons that are applicable for entrepreneurs of all stripes. As she puts it, a tiny tale of nine sentences can encompass worlds.“The real treasure isn't wealth or knowledge. It's knowing yourself, trusting your instincts, and staying adaptable in the face of life's weird twists.” — Lisa BloomHost Bio:Following a successful corporate career, Lisa Bloom became an entrepreneur, author, speaker, and coach. She built a global business called Story Coach through helping corporate executives, entrepreneurs, and coaches develop speaking mastery, leadership capability, and marketing impact. Lisa is the author of two books — Seven Stories That Sell and The Story Advantage.Lisa was also the Director of Mirasee's ACES Business Acceleration Program, in which she helped entrepreneurs achieve outstanding results in the growth of their business. There's nothing Lisa loves more than to spend time with her partner and their four sons, walk her dog, travel, read, and share stories.Resources or websites mentioned in this episode:MiraseeThe Story CoachLisa Bloom's books: The Story Advantage and Seven Stories That SellCredits:Host: Lisa BloomProducer: Michi LantzEditor: Michi LantzExecutive Producer: Danny InyAudio Editor: Marvin del RosarioMusic Soundscape: Chad Michael SnavelyTo catch more great episodes coming up on Once Upon A Business, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.If you have a question for Once Upon a Business, put the show title in the subject line and send it to podcasts@mirasee.com.Music credits:Track Title: Places in DreamsArtist Name: Alsever LakeWriter Name: Adrian Dominic WaltherPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: EmeraldsArtist Name: HaleWriter Name: Cory Hale WilliamsPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: Rise Of The HeroArtist Name: Vens AdamsLicense code: 4B9W6UVDJ5XUTF5VPublisher Name: UppbeatSpecial effects credits:24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.All other sound effects are licensed under Soundstripe.Episode transcript: The Turnip: Why Self-Knowledge Beats Chasing Riches coming soon.

LinkedIn wird immer lauter, Ads werden teurer – aber es gibt diese eine Strategie, die dir auch heute noch organisch neue Leads und Kontakte aus deiner Zielgruppe bringt! In dieser Solo-Folge verrät dir Bernhard Kalhammer, wie er in nur wenigen Wochen bis zu 500 neue Wunschkontakte aufgebaut hat – ganz ohne Kaltakquise und ohne Werbebudget. Du erfährst: - Warum ein Lead Magnet auf LinkedIn so mächtig ist. - Wie du dein Netzwerk gezielt und organisch erweiterst. - Welche Fehler du bei Kontaktanfragen auf LinkedIn unbedingt vermeiden solltest. - Wie Bernhard mit einem einfachen Post den LinkedIn-Algorithmus geknackt hat. Perfekt für alle, die Storytelling und Sales smart verbinden wollen – und auf LinkedIn sichtbarer werden möchten.

Dr. JJ Peterson joins Everyday Practices to unpack how today's best brands cut through the noise with story. If your practice marketing isn't converting, this episode explains why—and what to do about it. From empathy to testimonials, websites to front desk scripts, learn what great brands get right.

I listen to some podcasts on writing, trying to better educate myself on the craft.  I was hopeless at English at school, so the rest of my life has been a remedial fix in that department. Fundamentally, these podcast authors are aimed at fiction writers, rather than non-fiction scribblers like me.  A lot of what we do in business on our dog down days may seem like we are living a fiction, when the numbers are not there or the results are dragging their sorry backside along the ground.  Despite these self-recriminations about our situation, we are in the non-fiction storytelling business for business purposes, not for winning literary or public oratory awards.  What are some of the elements we need to consider when deciding, “right, time to get a bit more serious about storytelling in my presentations”. Welcome to the one percent club of presenters, who actually incorporate stories into their business presentations.  Usually getting into the top one percent in any professional field is diabolically difficult, but here we have an open field in front of us, devoid of worthy competitors. They have all stayed at home. That is the type of field I like play in. Now are we going to tell a deadly boring or basically dull story?  Are we going to lose our audience's attention? Are we driving them to their phones for escape to the internet, to get away from us.  Have we forced them to search for something more interesting, better suited to while away their time? What would make for an interesting business story?  We need personalities to come to life in this story, preferably people the audience already knows.  These might be executives in the company or people from the rank and file.  Something happened and they were involved.  We need to describe them in such a way that the listener can visualise that person in their mind's eye, even if they don't know them.  We need a location for our central characters in this story.  Where are we?  Which country, which city, which building?  We don't need a riveting recounting for the fans of Architectural Monthly, describing the building in deadly detail, but we need some remarks to set the scene.  Are we in a massive skyscraper, are we downtown, are we in a restaurant?  What season are we in?  Is it blazing summer now or deep snowy winter? Just when are we experiencing this incident? How long ago was it? We need drama. Yes, I know there is a lot of drama in business and we are up to our armpits in drama on a daily basis, but that is what makes it so appealing.  People know about their own dramas well enough, but they are superbly curious about yours.  Maybe yours is worse and that puts their regular meltdowns in perspective.  Maybe your drama is a dawdle, compared to what they are being served up every day, “you were luuucky” they think. Check out Monty Python's Four Yorkshireman skit, for a humorous masterclass on great one upping someone else's problems. Something bad is going to happen, unless something else happens instead.  This is the fare we get fed from television and movie action dramas all of the time, so we know the format. The damage will be great to the firm, an individual's career, the survival of the business, etc.  Even if you have some great news to relate, set it up from some bad news dramatic context.  No one really relates to perfect people.  We can't identify with those who are blessed with great everything and glide through business, untouched by any blood and gore.  We want to hear about the struggles and eventual success. We need a tale of hope, a saga of eventual success, an overcome all odds story of ultimate triumph. At the end we want a punchline that teaches us something. Give us some guidance on what we should do, genius ideas on what we could do, hints on the possible.  The climax has to be soaring, elevating, buoying us up, encouraging us to bear the pain of the present. We all want hope for the future in these grim times.  Obviously, the delivery has to match and we need a crescendo call to action at the end, something to have people leaping out of their chairs and punching the air, ready to run through fire.  Okay, I got a bit carried away there.  I have never seen that happen to date in any business presentation. But we do need a finish that becomes a start for the rest of us, a trigger to go forward, bursting with a lot of heart. Let's tell our business story so well, that everyone remembers the point we were making and they remember us, as someone they would enjoy to hear from again.        

Zum Story-Sales System: https://www.geschichtendieverkaufen.de Du nutzt ChatGPT, aber die Ergebnisse sind oft generisch, langweilig oder einfach nicht „on point“? Dann ist diese Folge für dich! Ich zeige dir die 5-Schritte-Prompt-Formel, mit der du die KI wie ein Profi briefst – und endlich Texte bekommst, die verkaufen. Für Landingpages, Social Posts, Reels, E-Mails oder dein Angebot – diese Struktur funktioniert immer. In dieser Folge von Geschichten, die verkaufen bekommst du ein ultrapraktisches Tool an die Hand: die 5-Schritte-Prompt-Formel für ChatGPT. Mit dieser Struktur kannst du jedes Angebot, jede Idee und jeden Content-Text per KI so formulieren lassen, dass er nicht nur gut klingt – sondern wirklich verkauft. Du lernst: •⁠ ⁠Wie du die richtige Rolle vorgibst, damit ChatGPT auf Expertenniveau antwortet •⁠ ⁠Warum ein klares Ziel den Output massiv verbessert •⁠ ⁠Wie du mit wenigen Sätzen den Kontext schärfst – und damit den Unterschied machst •⁠ ⁠Warum Formatvorgaben dir Zeit, Nerven und Nacharbeit sparen •⁠ ⁠Wie der richtige Ton & Stil Vertrauen und Conversion erzeugt Wenn du dein ganzes Story-Sales-System aufbauen willst – von Angebot bis Contentstrategie – dann melde dich gern bei uns: www.geschichtendieverkaufen.de Sichere dir unseren Story-Tipps-Newsletter: https://www.storytipps.de Fünf Jahre "Geschichten, die verkaufen" mit dir und unserer Storytelling-Community! Vielen Dank für deine Lebenszeit, deine Unterstützung und deinen Input. Als Dankeschön geben wir dir heute unser Produzenten-Mindset mit: Werde vom Konsumenten zum Produzenten in Social Media und erreiche alle deine Ziele im Business durch strategisches Content Marketing. Wie das geht, erfährst du in dieser neuen Episode. Viel Spaß! Lass uns jetzt kennenlernen: https://www.geschichtendieverkaufen.de/kostenloses-erstgespraech Unsere Angebote sind jetzt förderfähig. Sprich uns gerne darauf an. Hier geht es zu OpusPro und deinen KI-geschnittenen Hochkantvideos (Affiliate Link): https://www.opus.pro/?via=3b51f4 Hier findest du unseren Blog: https://www.geschichtendieverkaufen.de/blog Hier findest du unseren YouTube-Kanal: https://www.youtube.com/c/Geschichtendieverkaufen Der Podcast für Content Marketing, Business Storytelling, Social Media und Kommunikation in Marketing, HR und Vertrieb & Sales

April 18, 2025. NEW YORK - Peter Walsh passed away today at 1pm Eastern time. He was a saloon keeper, a musician, a poet, an entrepreneur, an employer, a father, a husband and a friend. But mostly, he was joy wrapped up in a human-shaped package. He was known to us as a track fan and one of the owners of Coogan's Bar just up the street from The Armory. Here, we post the interview we did with him in 2020 just after Coogan's closed for good, an unfortunate victim of the COVID pandemic. Today we bid Peter a fond and tearful farewell and say we'll look forward to meeting him again on the other side of the track. ★ Support this podcast on Patreon ★

Lisa tells the tale of "The Wolf and the Seven Kids," diving into themes of deception and cunning. This gripping story offers insights on vigilance, independence, and justice, highlighting lessons for entrepreneurs facing insatiable hunger and manipulation in the business world.Story Coach Lisa Bloom is the go-to expert on business story-telling. For decades she's helped entrepreneurs master this important but overlooked skill. In Once Upon a Business, she's turning her attention from the craft of storytelling to the stories themselves — the densely evocative folk and fairy tales that we're all exposed to.In each episode of Once Upon a Business, Lisa tells a fairy or folk tale and then extracts rich business lessons that are applicable for entrepreneurs of all stripes. As she puts it, a tiny tale of nine sentences can encompass worlds.“Sometimes you need to go out and meet the wolf, not stay behind closed doors, afraid of the dangers that are out in the big wide world. Gather yourself, your wits, your courage, and your creative thinking and face the wolf.” — Lisa BloomHost Bio:Following a successful corporate career, Lisa Bloom became an entrepreneur, author, speaker, and coach. She built a global business called Story Coach through helping corporate executives, entrepreneurs, and coaches develop speaking mastery, leadership capability, and marketing impact. Lisa is the author of two books — Seven Stories That Sell and The Story Advantage.Lisa was also the Director of Mirasee's ACES Business Acceleration Program, in which she helped entrepreneurs achieve outstanding results in the growth of their business. There's nothing Lisa loves more than to spend time with her partner and their four sons, walk her dog, travel, read, and share stories.Resources or websites mentioned in this episode:MiraseeThe Story CoachLisa Bloom's books: The Story Advantage and Seven Stories That SellCredits:Host: Lisa BloomProducer: Michi LantzEditor: Michi LantzExecutive Producer: Danny InyAudio Editor: Marvin del RosarioMusic Soundscape: Chad Michael SnavelyTo catch more great episodes coming up on Once Upon A Business, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.If you have a question for Once Upon a Business, put the show title in the subject line and send it to podcasts@mirasee.com.Music credits:Track Title: Places in DreamsArtist Name: Alsever LakeWriter Name: Adrian Dominic WaltherPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: EmeraldsArtist Name: HaleWriter Name: Cory Hale WilliamsPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: The Story BeginsArtist Name: Pecan PieLicense code: AD2O7TA7DWVNUZLXPublisher Name: UppbeatSpecial effects credits:24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.All other sound effects are licensed under Soundstripe.Episode transcript: The Wolf and The Seven Kids.

Was wäre, wenn du keine perfekte Strategie brauchst, keinen fancy Funnel – sondern einfach deine Geschichte? In dieser Folge zeige ich dir, wie du dein Storytelling gezielt für den Business-Aufbau nutzt, Vertrauen aufbaust und echte Kund*innen gewinnst – ohne Verkaufsdruck, sondern durch Verbindung. Diese Folge ist Pflicht, wenn du dich noch zurückhältst – obwohl du längst etwas zu sagen hast.

Pit Viper isn't for everyone. And that might be the secret to its success.It starts with a guy on a ski trip. His sunglasses break. So, naturally, he walks into a military surplus store, finds an old pair of ballistic glasses from the early 90s, and thinks, these are perfect.Fast forward a few years, and those surplus shades—once traded for beers and ski lifts—have turned into Pit Viper, a brand worth millions.But here's the question: how do you build a business that doesn't just sell sunglasses, but sells attitude? A brand that's loud, weird, and completely unignorable?Today on the show: Chris Garcin, CEO of Pit Viper, explains how they took what should have been a joke and turned it into a cult phenomenon.Links & Resources

Sichere dir unseren Story-Tipps-Newsletter: https://www.storytipps.de Fünf Jahre "Geschichten, die verkaufen" mit dir und unserer Storytelling-Community! Vielen Dank für deine Lebenszeit, deine Unterstützung und deinen Input. Als Dankeschön geben wir dir heute unser Produzenten-Mindset mit: Werde vom Konsumenten zum Produzenten in Social Media und erreiche alle deine Ziele im Business durch strategisches Content Marketing. Wie das geht, erfährst du in dieser neuen Episode. Viel Spaß! Lass uns jetzt kennenlernen: https://www.geschichtendieverkaufen.de/kostenloses-erstgespraech Unsere Angebote sind jetzt förderfähig. Sprich uns gerne darauf an. Hier geht es zu OpusPro und deinen KI-geschnittenen Hochkantvideos (Affiliate Link): https://www.opus.pro/?via=3b51f4 Hier findest du unseren Blog: https://www.geschichtendieverkaufen.de/blog Hier findest du unseren YouTube-Kanal: https://www.youtube.com/c/Geschichtendieverkaufen Der Podcast für Content Marketing, Business Storytelling, Social Media und Kommunikation in Marketing, HR und Vertrieb & Sales

Lisa tells the tale of the lion, bear, and fox, uncovering lessons in business collaboration and strategy. This fable offers entrepreneurial insights on avoiding needless struggles, recognizing true threats, embracing the value of shared success, and gaining wisdom through choosing battles wisely.Story Coach Lisa Bloom is the go-to expert on business story-telling. For decades she's helped entrepreneurs master this important but overlooked skill. In Once Upon a Business, she's turning her attention from the craft of storytelling to the stories themselves — the densely evocative folk and fairy tales that we're all exposed to.In each episode of Once Upon a Business, Lisa tells a fairy or folk tale and then extracts rich business lessons that are applicable for entrepreneurs of all stripes. As she puts it, a tiny tale of nine sentences can encompass worlds. “Those who have all the toil do not always get the profit.” — Lisa BloomHost Bio:Following a successful corporate career, Lisa Bloom became an entrepreneur, author, speaker, and coach. She built a global business called Story Coach through helping corporate executives, entrepreneurs, and coaches develop speaking mastery, leadership capability, and marketing impact. Lisa is the author of two books — Seven Stories That Sell and The Story Advantage.Lisa was also the Director of Mirasee's ACES Business Acceleration Program, in which she helped entrepreneurs achieve outstanding results in the growth of their business. There's nothing Lisa loves more than to spend time with her partner and their four sons, walk her dog, travel, read, and share stories.Resources or websites mentioned in this episode:MiraseeThe Story CoachLisa Bloom's books: The Story Advantage and Seven Stories That SellCredits:Host: Lisa BloomProducer: Michi LantzEditor: Michi LantzExecutive Producer: Danny InyAudio Editor: Marvin del RosarioMusic Soundscape: Chad Michael SnavelyTo catch more great episodes coming up on Once Upon A Business, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.If you have a question for Once Upon a Business, put the show title in the subject line and send it to podcasts@mirasee.com.Music credits:Track Title: Places in DreamsArtist Name: Alsever LakeWriter Name: Adrian Dominic WaltherPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: EmeraldsArtist Name: HaleWriter Name: Cory Hale WilliamsPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: DawningArtist Name: Caleb FincherLicense code: M6JCJZG71LZK9O5NPublisher Name: UppbeatSpecial effects credits:24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.All other sound effects are licensed under Soundstripe.Episode transcript: The Lion, The Bear, and The Fox.

Lass uns jetzt kennenlernen: https://www.geschichtendieverkaufen.de/kostenloses-erstgespraech Wenn du deine eigene Content Marketing Maschine aufbaust, dann kannst du in Ruhe deiner täglichen Arbeit nachgehen – ohne Stress und Marketing-Druck. Du kannst auch ganz entspannt in den Urlaub fahren und weißt, dass die Leads auch dann reinkommen, wenn du gerade am Strand sitzt und ein Eis genießt. Und du befreist dich vom Druck, dass deine Werbeanzeigen perfekt performen müssen und der Angst, damit zu viel Geld zu verbrennen. Was genau so eine Content Maschine ist und wie du sie aufbaust, erfährst du in dieser Episode. Viel Spaß! Unser Story-Tipps-Newsletter: https://www.storytipps.de Unsere Angebote sind jetzt förderfähig. Sprich uns gerne darauf an. Hier geht es zu OpusPro und deinen KI-geschnittenen Hochkantvideos (Affiliate Link): https://www.opus.pro/?via=3b51f4 Hier findest du unseren Blog: https://www.geschichtendieverkaufen.de/blog Hier findest du unseren YouTube-Kanal: https://www.youtube.com/c/Geschichtendieverkaufen Der Podcast für Content Marketing, Business Storytelling, Social Media und Kommunikation in Marketing, HR und Vertrieb & Sales

In this captivating episode of the Inner Edison podcast, host Ed Parcaut sits down with Dan Grech, a former journalist turned entrepreneur, to explore his incredible journey of transformation. Dan candidly shares the unexpected turn of events that led him from a successful career in journalism to launching Biz Hack Academy, a thriving venture that helps businesses grow through storytelling and AI-driven marketing strategies. Listeners will be inspired by Dan's resilience in the face of personal and professional challenges, as he reveals how being fired from a prestigious journalism position pushed him to pursue a new path. Discover the power of storytelling in business, the art of lead generation, and the critical role of a founder's personal narrative in connecting with clients and partners. Join Ed and Dan for an insightful conversation that delves into the intersection of technology and the human experience, and learn how AI is reshaping the business landscape. Whether you're an entrepreneur, marketer, or simply someone seeking motivation, this episode offers valuable insights into the triumphs and trials of building a meaningful career. Tune in to hear Dan's inspiring story and gain practical tips for your own entrepreneurial journey. **Contact Ed Parcaut:** -

Deine kostenfreie Vertrauens-Analyse: https://www.geschichtendieverkaufen.de/kostenloses-erstgespraech In unsicheren Zeiten brauchen deine Interessenten und Kunden maximales Vertrauen in deine Angebote. Diese Sicherheit gibtst du ihnen, wenn du deine bereits erfolgreichen Kunden präsentierst. Welche Darstellungen und Medien du dafür nutzen kannst und wie du an starke Testimonials kommst – das zeigen wir dir in dieser Episode. Viel Spaß beim Umsetzen! Unsere Angebote sind jetzt staatlich förderfähig. Sprich uns gerne darauf an. Unser Story-Tipps-Newsletter: https://www.storytipps.de Hier geht es zu OpusPro und deinen KI-geschnittenen Hochkantvideos (Affiliate Link): https://www.opus.pro/?via=3b51f4 Hier findest du unseren Blog: https://www.geschichtendieverkaufen.de/blog Hier findest du unseren YouTube-Kanal: https://www.youtube.com/c/Geschichtendieverkaufen Der Podcast für Content Marketing, Business Storytelling, Social Media und Kommunikation in Marketing, HR und Vertrieb & Sales

How to craft compelling stories that captivate, inspire, and make an impact.Great storytelling isn't just about telling tales—it's about crafting experiences that captivate, inspire, and drive change. In this special Quick Thinks bonus episode of Think Fast, Talk Smart, Matt Abrahams welcomes bestselling author Dan Heath for a masterclass on the power of stories.Dan breaks down the elements of an impactful story, sharing a case study from his book Reset, outlining how to find compelling stories that connect with audiences, the structure of engaging narratives that keep people hooked, and the power of analogies and unexpected contrasts in storytelling.Get more done with Grammarly. Download Grammarly for free at grammarly.com/podcast.Episode Reference Links:Dan HeathDan's Books: Reset: How to Change What's Not Working Ep.190 Motivation Matters: How to Leverage What People Already WantEp.170 Advice from Nontraditional Storytellers Part 1Ep.171 Advice from Nontraditional Storytellers Part 2 Connect:Premium Signup >>>> Think Fast Talk Smart PremiumEmail Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn, Instagram, YouTubeMatt Abrahams >>> LinkedInChapters:(00:00) - Introduction (02:50) - A Story About Change: The Hospital Case Study (03:58) - Breaking Down the Elements of a Great Story (06:30) - Finding the Right Stories (08:16) - Crafting Stories with Purpose (09:49) - Conclusion   ********Find my audio book hereBecome a Faster Smarter Supporter by joining TFTS Premium.  

To find out more, head to coachesconsole.com/getCBSLisa tells the tale of “The Frog Prince,” exploring themes of transformation, integrity, and appearances versus reality. This classic story reflects on deceptive appearances and the power of promises, offering entrepreneurs valuable lessons on growth, ethics, and discerning beyond the surface level.Story Coach Lisa Bloom is the go-to expert on business story-telling. For decades she's helped entrepreneurs master this important but overlooked skill. In Once Upon a Business, she's turning her attention from the craft of storytelling to the stories themselves — the densely evocative folk and fairy tales that we're all exposed to.In each episode of Once Upon a Business, Lisa tells a fairy or folk tale and then extracts rich business lessons that are applicable for entrepreneurs of all stripes. As she puts it, a tiny tale of nine sentences can encompass worlds.“We can also change the stories we tell our children and above all, the stories we tell ourselves.” — Lisa BloomHost Bio:Following a successful corporate career, Lisa Bloom became an entrepreneur, author, speaker and coach. She built a global business Story Coach, supporting corporates, entrepreneurs and coaches with speaking mastery, leadership capability and marketing impact. Lisa is the author of Seven Stories That Sell and The Story Advantage.Until recently, Lisa served as the Director of Mirasee's ACES Business Acceleration Program, in which she helped entrepreneurs achieve outstanding results in the growth of their business. There's nothing Lisa loves more than to spend time with her partner and their four sons, walk her dog, travel, read, and share stories.Resources or websites mentioned in this episode:MiraseeThe Story CoachLisa Bloom's books: The Story Advantage and Seven Stories That SellCredits:Host: Lisa BloomProducer: Michi LantzEditor: Michi LantzExecutive Producer: Danny InyAudio Editor: Marvin del RosarioMusic Soundscape: Chad Michael SnavelyTo catch more great episodes coming up on Once Upon A Business, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.If you have a question for Once Upon a Business, put the show title in the subject line and send it to podcasts@mirasee.com.Music credits:Track Title: Places in DreamsArtist Name: Alsever LakeWriter Name: Adrian Dominic WaltherPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: EmeraldsArtist Name: HaleWriter Name: Cory Hale WilliamsPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: Flight Of FancyArtist Name: Aaron Paul LowLicense code: VMQAKMMJFHPBWHPSPublisher Name: UppbeatTrack Title: Across The Great BeyondArtist Name: Aaron Paul LowLicense code: MKOOENUTAZAK61IOPublisher Name: UppbeatTrack Title: Ghouls Night OutArtist Name: Aaron Paul LowLicense code: 8BS0D8Y62ZRD4HISPublisher Name: UppbeatSpecial effects credits:24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.All other sound effects are licensed under Soundstripe.Episode transcript: The Frog Prince.

Lisa tells the tale of “The Milkmaid and Her Pail”, exploring the balance between dreaming big and staying grounded. The story highlights important lessons about ambition, practicality, and risk-taking in entrepreneurship, inspiring business leaders to envision while remaining tethered to reality.Story Coach Lisa Bloom is the go-to expert on business story-telling. For decades she's helped entrepreneurs master this important but overlooked skill. In Once Upon a Business, she's turning her attention from the craft of storytelling to the stories themselves — the densely evocative folk and fairy tales that we're all exposed to.In each episode of Once Upon a Business, Lisa tells a fairy or folk tale and then extracts rich business lessons that are applicable for entrepreneurs of all stripes. As she puts it, a tiny tale of nine sentences can encompass worlds.“I think it's incredibly important to be able to dream and not worry about spilling the milk from the pail. In fact, dreaming is one of the greatest talents of the entrepreneur.” — Lisa BloomHost Bio:Following a successful corporate career, Lisa Bloom became an entrepreneur, author, speaker and coach. She built a global business Story Coach, supporting corporates, entrepreneurs and coaches with speaking mastery, leadership capability and marketing impact. Lisa is the author of Seven Stories That Sell and The Story Advantage.Lisa was also the Director of Mirasee's ACES Business Acceleration Program, in which she helped entrepreneurs achieve outstanding results in the growth of their business. There's nothing Lisa loves more than to spend time with her partner and their four sons, walk her dog, travel, read, and share stories.Resources or websites mentioned in this episode:MiraseeThe Story CoachLisa Bloom's books: The Story Advantage and Seven Stories That SellCredits:Host: Lisa BloomProducer: Michi LantzEditor: Michi LantzExecutive Producer: Danny InyAudio Editor: Marvin del RosarioMusic Soundscape: Chad Michael SnavelyTo catch more great episodes coming up on Once Upon A Business, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.If you have a question for Once Upon a Business, put the show title in the subject line and send it to podcasts@mirasee.com.Music credits:Track Title: Places in DreamsArtist Name: Alsever LakeWriter Name: Adrian Dominic WaltherPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: EmeraldsArtist Name: HaleWriter Name: Cory Hale WilliamsPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: Night In KyotoArtist Name: AVBELicense code: PZAO02MIJLGF2QXNPublisher Name: UppbeatSpecial effects credits:24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.All other sound effects are licensed under Soundstripe.Episode transcript: The Milkmaid & Her Pail.

You are now telling your business stories, getting potential customers' attention. But how do you truly turn content into revenue? Sheri Otto, a growth strategist for B2B founders and businesses, primarily in tech, joins me to share what she knows works and what doesn't.Join us for Episode 720 of "The Business Storytelling Podcast".Connect with Sheri here: growthlanestrategies.com

To mark our 100th episode, Lisa Bloom invites you on her storytelling journey, where folklore and personal tales merge to empower us. She explores how narratives transform and create identity, inspire change, and fuel growth — providing invaluable lessons for entrepreneurs and storytellers alike.Story Coach Lisa Bloom is the go-to expert on business story-telling. For decades she's helped entrepreneurs master this important but overlooked skill. In Once Upon a Business, she's turning her attention from the craft of storytelling to the stories themselves — the densely evocative folk and fairy tales that we're all exposed to.In each episode of Once Upon a Business, Lisa tells a fairy or folk tale and then extracts rich business lessons that are applicable for entrepreneurs of all stripes. As she puts it, a tiny tale of nine sentences can encompass worlds. “I think great storytelling is when you hear a story and it reminds you of something about yourself and about who you can become.” — Lisa BloomHost Bio:Following a successful corporate career, Lisa Bloom became an entrepreneur, author, speaker and coach. She built a global business Story Coach, supporting corporates, entrepreneurs and coaches with speaking mastery, leadership capability and marketing impact. Lisa is the author of Seven Stories That Sell and The Story Advantage.Lisa was also the Director of Mirasee's ACES Business Acceleration Program, in which she helped entrepreneurs achieve outstanding results in the growth of their business. There's nothing Lisa loves more than to spend time with her partner and their four sons, walk her dog, travel, read, and share stories.Resources or websites mentioned in this episode:MiraseeThe Story Coach  Lisa Bloom's books: The Story Advantage and Seven Stories That SellCredits:Host: Lisa BloomProducer: Michi LantzEditor: Michi Lantz  Executive Producer: Danny InyAudio Editor: Marvin del RosarioMusic Soundscape: Chad Michael SnavelyTo catch more great episodes coming up on Once Upon A Business, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.If you have a question for Once Upon a Business, put the show title in the subject line and send it to podcasts@mirasee.com.Music credits:Track Title: Places in DreamsArtist Name: Alsever LakeWriter Name: Adrian Dominic WaltherPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: EmeraldsArtist Name: HaleWriter Name: Cory Hale WilliamsPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: Pieces Of LightArtist Name: Tobias VoigtLicense code: V23F1HPS9CY2VKAAPublisher Name: UppbeatTrack Title: Particles And WavesArtist Name: Tobias VoigtLicense code: TNSYJA1Y044DLEEHPublisher Name: UppbeatTrack Title: PendingArtist Name: Monument MusicLicense code: AIIEUG1PEBJSQQNVPublisher Name: UppbeatTrack Title: Panic RoomArtist Name: Richard BodgersLicense code: NYRHEZWL3C0INLE9Publisher Name: UppbeatTrack Title: The Golden PathArtist Name: Roger GabaldaLicense code: RQJHFSMCZDPNUIYOPublisher Name: UppbeatTrack Title: Lonely MountainsArtist Name: Monument MusicLicense code: TJPWILAVYHAGVQUYPublisher Name: UppbeatTrack Title: Caleb FincherArtist Name: DawningLicense code: QQTWGF7COKFL5VHQPublisher Name: UppbeatSpecial effects credits:24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.All other sound effects are licensed under Soundstripe.Episode transcript: Lisa's Tale: 100 Stories, 100 Lessons, One Journey transcript.

https://www.iamemilyschneider.com/ Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy

How to captivate an audience and make your message stick.Pitches and presentations don't fall flat because speakers aren't prepared. For Guy Kawasaki, it's because speakers miss the point. “If all you're trying to do is inform, you're not going to pull it off. You have to entertain your audience.”A renowned author, speaker, and entrepreneur, Kawasaki knows that the point of great storytelling isn't about information, it's about emotion. “Too many speakers think, ‘I need to inform my audience. I need to get my story across,'” he says. But throughout his career, formerly as Chief Evangelist at Apple and now co-founder of Canva, he's shown how successful communication is about captivating audiences, not conveying facts. “If you entertain people, you have a chance of informing them.”In this episode of Think Fast, Talk Smart, Kawasaki joins Matt Abrahams to explore practical strategies for building decks, structuring presentations, and tips for keeping audiences engaged. From investor pitches to keynote presentations, these strategies help create effective storytelling — in business and beyond.Episode Reference Links:Guy KawasakiGuy's Book: Think RemarkableEp.82 It's Not About You: Why Effective Communicators Put Others FirstEp.47 Quick Thinks: How to Use Storytelling to Be a Better Founder  Connect:Premium Signup >>>> Think Fast Talk Smart PremiumEmail Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn, Instagram, YouTubeMatt Abrahams >>> LinkedInChapters:(00:00) - Introduction (01:50) - The Key to Great Storytelling (03:38) - The Purpose of a Pitch (07:23) - How to Structure a Pitch Effectively (08:55) - The 10-20-30 Rule for Slide Presentations (12:21) - Using Images vs. Text in Presentations (13:02) - Lessons from Podcasting (14:33) - The Final Three Questions (18:43) - Conclusion ********Become a Faster Smarter Supporter by joining TFTS Premium.

Lisa tells the tale of “The Wise Old Owl,” unfolding key lessons on the essence of wisdom and curiosity. We learn the value of observation, watching and listening to the world around us. And in developing this skill, we can enhance our personal, business, and entrepreneurial growth and leadership. Story Coach Lisa Bloom is the go-to expert on business story-telling. For decades she's helped entrepreneurs master this important but overlooked skill. In Once Upon a Business, she's turning her attention from the craft of storytelling to the stories themselves — the densely evocative folk and fairy tales that we're all exposed to.In each episode of Once Upon a Business, Lisa tells a fairy or folk tale and then extracts rich business lessons that are applicable for entrepreneurs of all stripes. As she puts it, a tiny tale of nine sentences can encompass worlds. “One thing I know for sure is that stories embody wisdom that's passed down from generation to generation from entire cultures and communities.” — Lisa BloomHost Bio:Following a successful corporate career, Lisa Bloom became an entrepreneur, author, speaker and coach. She built a global business Story Coach, supporting corporates, entrepreneurs and coaches with speaking mastery, leadership capability and marketing impact. Lisa is the author of Seven Stories That Sell and The Story Advantage.Lisa is also the Director of Mirasee's ACES Business Acceleration Program, helping entrepreneurs to achieve outstanding results in the growth of their business. There's nothing Lisa loves more than to spend time with her partner and their four sons, walk her dog, travel, read, and share stories.Resources or websites mentioned in this episode:MiraseeThe Story CoachLisa Bloom's books: The Story Advantage and Seven Stories That SellCredits:Host: Lisa BloomProducer: Michi LantzEditor: Michi LantzExecutive Producer: Danny InyAudio Editor: Marvin del RosarioMusic Soundscape: Chad Michael SnavelyTo catch more great episodes coming up on Once Upon A Business, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.If you have a question for Once Upon a Business, put the show title in the subject line and send it to podcasts@mirasee.com.Music credits:Track Title: Places in DreamsArtist Name: Alsever LakeWriter Name: Adrian Dominic WaltherPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: EmeraldsArtist Name: HaleWriter Name: Cory Hale WilliamsPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: AwakeningArtist Name: Monument MusicLicense code: B8J5XE8LQHZOMVD6Publisher Name: UppbeatSpecial effects credits:24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.All other sound effects are licensed under Soundstripe.Episode transcript: The Wise Old Owl.

Lisa tells the tale of the farmer and the well, unveiling the significance of honesty and clear agreements in business. When deceit is met with clever justice, we're reminded of the necessity for ethical practices. Clear terms prevent misunderstandings and ensure trustworthiness in entrepreneurship.Story Coach Lisa Bloom is the go-to expert on business story-telling. For decades she's helped entrepreneurs master this important but overlooked skill. In Once Upon a Business, she's turning her attention from the craft of storytelling to the stories themselves — the densely evocative folk and fairy tales that we're all exposed to.In each episode of Once Upon a Business, Lisa tells a fairy or folk tale and then extracts rich business lessons that are applicable for entrepreneurs of all stripes. As she puts it, a tiny tale of nine sentences can encompass worlds.“Perhaps we all like to cheat just a little bit, or at least as much as we think we can get away with.” — Lisa BloomHost Bio:Following a successful corporate career, Lisa Bloom became an entrepreneur, author, speaker and coach. She built a global business Story Coach, supporting corporates, entrepreneurs and coaches with speaking mastery, leadership capability and marketing impact. Lisa is the author of Seven Stories That Sell and The Story Advantage.Lisa is also the Director of Mirasee's ACES Business Acceleration Program, helping entrepreneurs to achieve outstanding results in the growth of their business. There's nothing Lisa loves more than to spend time with her partner and their four sons, walk her dog, travel, read, and share stories.Resources or websites mentioned in this episode:MiraseeThe Story CoachLisa Bloom's books: The Story Advantage and Seven Stories That SellCredits:Host: Lisa BloomProducer: Michi LantzEditor: Michi LantzExecutive Producer: Danny InyAudio Editor: Marvin del RosarioMusic Soundscape: Chad Michael SnavelyTo catch more great episodes coming up on Once Upon A Business, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.If you have a question for Once Upon a Business, put the show title in the subject line and send it to podcasts@mirasee.com.Music credits:Track Title: Places in DreamsArtist Name: Alsever LakeWriter Name: Adrian Dominic WaltherPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: EmeraldsArtist Name: HaleWriter Name: Cory Hale WilliamsPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: A Fighting ChanceArtist Name: Aaron Paul LowLicense code: RJB1RNWZMMJ8NECUPublisher Name: UppbeatSpecial effects credits:24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.All other sound effects are licensed under Soundstripe.Episode transcript: The Farmer and The Well.

Lisa tells the tale of King Midas, exploring the consequences of unchecked greed. This cautionary story highlights the importance of clear goals and vision in business. Through Midas's journey, we learn the pitfalls of superficial success, reminding entrepreneurs to seek true fulfillment and impact.Story Coach Lisa Bloom is the go-to expert on business story-telling. For decades she's helped entrepreneurs master this important but overlooked skill. In Once Upon a Business, she's turning her attention from the craft of storytelling to the stories themselves — the densely evocative folk and fairy tales that we're all exposed to.In each episode of Once Upon a Business, Lisa tells a fairy or folk tale and then extracts rich business lessons that are applicable for entrepreneurs of all stripes. As she puts it, a tiny tale of nine sentences can encompass worlds. “When we lose sight of who we are and what really matters, then it doesn't matter how much gold we have… we become very poor.” — Lisa BloomHost Bio:Following a successful corporate career, Lisa Bloom became an entrepreneur, author, speaker and coach. She built a global business Story Coach, supporting corporates, entrepreneurs and coaches with speaking mastery, leadership capability and marketing impact. Lisa is the author of Seven Stories That Sell and The Story Advantage.Lisa is also the Director of Mirasee's ACES Business Acceleration Program, helping entrepreneurs to achieve outstanding results in the growth of their business. There's nothing Lisa loves more than to spend time with her partner and their four sons, walk her dog, travel, read, and share stories.Resources or websites mentioned in this episode:MiraseeThe Story CoachLisa Bloom's books: The Story Advantage and Seven Stories That SellCredits:Host: Lisa BloomProducer: Michi LantzEditor: Michi LantzSupervising Producer: Cynthia LambExecutive Producer: Danny InyAudio Editor: Marvin del RosarioMusic Soundscape: Chad Michael SnavelyTo catch more great episodes coming up on Once Upon A Business, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.If you have a question for Once Upon a Business, put the show title in the subject line and send it to podcasts@mirasee.com.Music credits:Track Title: Places in DreamsArtist Name: Alsever LakeWriter Name: Adrian Dominic WaltherPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: EmeraldsArtist Name: HaleWriter Name: Cory Hale WilliamsPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: Dark WorldArtist Name: Braden DealLicense code: M6TXHUIRE3YWP8EEPublisher Name: UppbeatSpecial effects credits:24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.All other sound effects are licensed under Soundstripe.Episode transcript: The Golden Touch.

The Mirasee FM podcast team chooses their favorite episode of 2024 to close out the year. In this pick, Lisa tells the story of the parts of the body debating which of them is most important. At once silly and profound, it speaks volumes about how businesses operate and how they will find success, once they get to the heart of what matters.Story Coach Lisa Bloom is the go-to expert on business story-telling. For decades she's helped entrepreneurs master this important but overlooked skill. In Once Upon a Business, she's turning her attention from the craft of storytelling to the stories themselves — the densely evocative folk and fairy tales that we're all exposed to. In each episode of Once Upon a Business, Lisa tells a fairy or folk tale and then extracts rich business lessons that are applicable for entrepreneurs of all stripes. As she puts it, a tiny tale of nine sentences can encompass worlds.So, come now. Gather around the fire. Lisa's about to begin….“A very long time ago, when all the parts of the body were just beginning to get together, they gathered for a conference.” — Lisa BloomHost Bio:Following a successful corporate career, Lisa Bloom became an entrepreneur, author, speaker and coach. She built a global business Story Coach, supporting corporates, entrepreneurs and coaches with speaking mastery, leadership capability and marketing impact.  Lisa is the author of The Story Advantage and Cinderella and the Coach.Lisa is also the Director of Mirasee's ACES Business Acceleration Program, helping entrepreneurs to achieve outstanding results in the growth of their business. There's nothing Lisa loves more than to spend time with her partner and their four sons, walk her dog, travel, read, and share stories.Resources or websites mentioned in this episode:MiraseeThe Story CoachLisa Bloom's book, The Story AdvantageCredits:Host: Lisa BloomProducer: Michi LantzSupervising Producer: Cynthia LambAudio Editor: Marvin del RosarioExecutive Producer: Danny InyMusic Soundscape: Chad Michael SnavelyTo catch more great episodes coming up on Once Upon A Business, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.If you have a question for Once Upon a Business, put the show title in the subject line and send it to podcasts@mirasee.com.Music credits:Track Title: Places in DreamsArtist Name: Alsever LakeWriter Name: Adrian Dominic WaltherPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: EmeraldsArtist Name: HaleWriter Name: Cory Hale WilliamsPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: Dorset SummerArtist Name: MomentsWriter Name: Adrian Dominic WaltherPublisher Name: A SOUNDSTRIPE PRODUCTIONSpecial effects credits:24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.All other sound effects are licensed under Soundstripe.Episode transcript: Who Is Important?

Market research veteran Brian Monschein joins me on Episode 711 of "The Business Storytelling Podcast" to discuss just that.Join us and check out Brian's company: https://narrativeinsights.com/

DYK? Customers are willing to spend 31% more at businesses with excellent reviews. Ross McDaniel joins me on Episode 710 of "The Business Storytelling" to discuss just that. He is the Founder of Fencepost, a digital marketing agency that helps home service businesses grow their revenue by increasing their visibility and connecting them with more high-quality customers. Use Ross's company here: fencepost.co Join us.

Lisa tells the tale of “The Fox and the Grapes” and explores its themes of perseverance and emotional intelligence. This timeless story offers a range of insights for entrepreneurs — from the pitfalls of rationalizing failure to the importance of resilience, innovation, and setting realistic goals.Story Coach Lisa Bloom is the go-to expert on business story-telling. For decades she's helped entrepreneurs master this important but overlooked skill. In Once Upon a Business, she's turning her attention from the craft of storytelling to the stories themselves — the densely evocative folk and fairy tales that we're all exposed to.In each episode of Once Upon a Business, Lisa tells a fairy or folk tale and then extracts rich business lessons that are applicable for entrepreneurs of all stripes. As she puts it, a tiny tale of nine sentences can encompass worlds. “Emotional intelligence is critical to becoming successful in business.” — Lisa BloomHost Bio:Following a successful corporate career, Lisa Bloom became an entrepreneur, author, speaker and coach. She built a global business Story Coach, supporting corporates, entrepreneurs and coaches with speaking mastery, leadership capability and marketing impact. Lisa is the author of Seven Stories That Sell and The Story Advantage.Lisa is also the Director of Mirasee's ACES Business Acceleration Program, helping entrepreneurs to achieve outstanding results in the growth of their business. There's nothing Lisa loves more than to spend time with her partner and their four sons, walk her dog, travel, read, and share stories.Resources or websites mentioned in this episode:MiraseeThe Story CoachLisa Bloom's books: The Story Advantage and Seven Stories That SellCredits:Host: Lisa BloomProducer: Michi LantzExecutive Producer: Danny InyAudio Editor: Marvin del RosarioMusic Soundscape: Chad Michael SnavelyTo catch more great episodes coming up on Once Upon A Business, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.If you have a question for Once Upon a Business, put the show title in the subject line and send it to podcasts@mirasee.com.Music credits:Track Title: Places in DreamsArtist Name: Alsever LakeWriter Name: Adrian Dominic WaltherPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: EmeraldsArtist Name: HaleWriter Name: Cory Hale WilliamsPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: GoneArtist Name: AKLicense code: HQNBKF2USUDXZHRHPublisher Name: UppbeatSpecial effects credits:24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.All other sound effects are licensed under Soundstripe.Episode transcript: The Fox and The Grapes.

In this episode of The Dental Economist Show, host Mike Huffaker sits down with Neal Foard, Principal at StoryFire and seasoned advertising executive with over 30 years of experience shaping narratives for global brands like Budweiser, Lexus, and Sony. Join them as they discuss the power of storytelling in business, building trust through authentic communication, and strategies for creating meaningful customer connections.

Lisa tells Aesop's fable “The Lamb and the Wolf” with its themes of creativity and self-identity. Through clever strategic thinking, the lamb showcases the power of ingenuity in dire situations. Exploring deeper, Lisa offers valuable insights for entrepreneurs facing challenging business landscapes.Story Coach Lisa Bloom is the go-to expert on business story-telling. For decades she's helped entrepreneurs master this important but overlooked skill. In Once Upon a Business, she's turning her attention from the craft of storytelling to the stories themselves — the densely evocative folk and fairy tales that we're all exposed to.In each episode of Once Upon a Business, Lisa tells a fairy or folk tale and then extracts rich business lessons that are applicable for entrepreneurs of all stripes. As she puts it, a tiny tale of nine sentences can encompass worlds.“We pay a high price when we forget who we are.” — Lisa BloomHost Bio:Following a successful corporate career, Lisa Bloom became an entrepreneur, author, speaker and coach. She built a global business Story Coach, supporting corporates, entrepreneurs and coaches with speaking mastery, leadership capability and marketing impact. Lisa is the author of Seven Stories That Sell and The Story Advantage.Lisa is also the Director of Mirasee's ACES Business Acceleration Program, helping entrepreneurs to achieve outstanding results in the growth of their business. There's nothing Lisa loves more than to spend time with her partner and their four sons, walk her dog, travel, read, and share stories.Resources or websites mentioned in this episode:MiraseeThe Story CoachLisa Bloom's books: The Story Advantage and Seven Stories That SellCredits:Host: Lisa BloomProducer: Michi LantzExecutive Producer: Danny InyAudio Editor: Marvin del RosarioMusic Soundscape: Chad Michael SnavelyTo catch more great episodes coming up on Once Upon A Business, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.If you have a question for Once Upon a Business, put the show title in the subject line and send it to podcasts@mirasee.com.Music credits:Track Title: Places in DreamsArtist Name: Alsever LakeWriter Name: Adrian Dominic WaltherPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: EmeraldsArtist Name: HaleWriter Name: Cory Hale WilliamsPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: Mystery BoxArtist Name: V. DraganovLicense code: QHJYX8CCF6WWH4G6Publisher Name: UppbeatSpecial effects credits:24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.All other sound effects are licensed under Soundstripe.Episode transcript: The Lamb and the Wolf coming soon.

In our latest episode of Hustle and Flowchart, I had the pleasure of chatting with Kyle Gray. Kyle shared his unique experiences and insights into storytelling, a crucial skill for any entrepreneur. He brought in his background as a semi-nomadic individual and his journey from music to content marketing. We also touched upon the mental aspects of storytelling, the balance between professional image and vulnerability, and practical storytelling frameworks. Kyle Gray's Background and Setup Kyle Gray, the guest for this episode, has always dreamed of having his own office. His current office setup showcases sound-dampening foam, which doubles as an interesting backdrop. Despite his semi-nomadic lifestyle, Kyle emphasizes the value of having a dedicated workspace that fosters creativity and productivity. Music and Storytelling Connection Kyle and I discovered a shared passion for music; both of us are left-handed guitarists. Kyle began his journey as a songwriter, which eventually led him to content marketing. He highlighted how songwriting and storytelling are closely related, both requiring a deep understanding of connecting with an audience. Transition to Content Marketing Kyle transitioned from music to content marketing, particularly focusing on blog posts for startups. He realized that storytelling in business shared similarities with performing music. Over the years, he honed this skill by writing books, conducting workshops, and starting his own agency. This journey underscores the potential for creative skills to adapt and thrive in various fields. Storytelling Framework by Story Engine Kyle developed a storytelling framework he teaches through his company, Story Engine. This formula helps refine messaging by eliminating unnecessary content and focusing on core elements. A particular highlight is the free 45-minute course available on his website, which helps users connect deeply with their audience through storytelling. Teaching and Psychological Aspects Kyle's work often involves reducing excessive teaching content. He addresses the psychological aspects of storytelling, noting that many people have an inferiority complex and a desire to achieve. This understanding helps Kyle assist clients in crafting more impactful stories. Professional Persona vs. Vulnerability Kyle emphasizes the tension many entrepreneurs face between maintaining a polished professional image and revealing their true, vulnerable selves. He believes that showing vulnerability can be more effective in connecting with an audience, as it fosters authenticity and trust. Challenges in Sharing Stories We discussed the resistance successful individuals often have towards sharing personal stories. Many see storytelling as manipulative or less valuable than showcasing their achievements. Kyle counters this by focusing on the emotional connection stories can create, making them a powerful tool for engagement. Free Resources and Techniques One valuable resource I mentioned is a 45-minute lesson on storytelling available through Kyle's company. This lesson includes videos and questions designed to help users refine their storytelling process. Such resources are critical for anyone looking to enhance their storytelling skills effectively. Resources Mentioned: Story Engine Free Course Purpose in Suffering and Personal Growth Kyle highlights the idea of giving purpose to past and present suffering. By revisiting painful memories with a purpose, individuals can find personal growth and business insights. This approach helps turn negative experiences into powerful narratives that resonate with others. Writing and Sharing Personal Narratives Both Kyle and I agree on the importance of documenting and sharing personal stories. Writing allows for deeper connection with audiences and helps individuals uncover new opportunities. Exploring personal history can also be a liberating process that improves business perspective. Mistakes in Storytelling Kyle points out a common mistake in storytelling: limiting stories to an introduction rather than integrating them throughout the narrative. He advises on developing multiple stories rather than relying on a single origin story. This approach ensures a more engaging and dynamic presentation. Descriptive vs. Prescriptive Communication We discussed the difference between prescriptive language (telling people what to do) and descriptive language (showing the results of actions). Kyle emphasizes that descriptive language is more engaging and empowering for the audience, making it a more effective storytelling technique. Case Study on Health Coaching Kyle shared a case study involving a health coach. By focusing on the importance of improving a child's gut health through dietary changes, he showcased how storytelling can communicate benefits effectively. He used reverse psychology to make vegetables more appealing to children, turning them into adventurous eaters. Power of Language and Reframing Kyle's approach to using reverse psychology underscores the power of language and reframing. He advocates for diverse persuasive techniques to enhance communication effectiveness. Joe recognized this method as a way to create connection and intrigue within an audience. Authoring Your Future Kyle shared his personal practice of envisioning and scripting future events. This technique, similar to Jordan Peterson's self-authoring program, helps enhance mental and physical well-being. It allows individuals to visualize and create a clear path towards their goals. Resources from Episode Story Engine Free Course Jordan Peterson's Self-Authoring Program Overall, this episode of Hustle and Flowchart with Kyle Gray delves into the deep and nuanced world of storytelling. Significantly, it highlights how personal narratives can foster connection, reflect authenticity, and drive business success. Kyle's insights and frameworks offer valuable takeaways that any entrepreneur can use to enhance their storytelling skills and overall communication strategy. Two Other Episodes You Should Check Out StoryBrands: Frameworks to Make Marketing Simple with Dr. J.J. Peterson Creating Curiosity Gaps To Capture Audience Attention with Phill Agnew Connect with Joe Fier What if you could have a FREE personal mentor on-demand?! With Joe's Hustle & Flowchart AI clone, you can tap into the knowledge from over 600 episodes any time! Whether you need advice on scaling, marketing, or productivity, my AI clone is here to help. Hubspot has launched a whole new suite of AI Tools, check them on the Hubspot Spotlight Check out other podcasts on the HubSpot Podcast Network Grab a 30-Day Trial of Kartra We want to hear from you. Send us the One Thing you want to hear on the show. Connect with Joe on LinkedIn and Instagram Subscribe to the YouTube Channel Contact Joe: joe@hustleandflowchart.com Thanks for tuning into this episode of the Hustle & Flowchart Podcast! If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review. Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!

What makes a story truly newsworthy in today's crowded media landscape?  Public relations expert, Bonnie Rothman, founder of Company B, breaks down the art of storytelling that captures attention. With 15 years of turning leaders into thought leaders and securing features in Wall Street Journal, Fast Company, and CNN, Bonnie shares her proven formula for crafting narratives that resonate. Bonnie dismantles the common misconceptions about what makes something news worthy and reveals the authentic storytelling techniques that open doors. Drawing from her experience as a New York Times reporter and her success landing clients in top-tier media, she shares the fundamental shifts that separate forgettable pitches from unforgettable narratives. From her workshops with global leaders to a masterclass in transforming brand benefits into compelling stories, this conversation reveals the secret ingredients that make journalists lean in and audiences take notice.  This is the episode that will forever change how you think about telling your business story.    [00:05- 11:31] Adapting Business Strategy During Challenging Times   Utilized previous connections and good impressions to secure initial clients Transformed a conference-based client's strategy to focus on thought leadership during COVID Pivoted content strategy to address emerging workplace issues during crisis Created weekly programs addressing timely topics like remote workforce management, leadership challenges, and cultural issues during pandemic transitions       [11:32 -16:36]  The Art of Effective Client Retention   Develop new products and services to give existing clients reasons to keep engaging Create measurable systems to demonstrate return on investment to clients Listen carefully to evolving client needs and adapt your services accordingly Focus on showing value from the beginning of the relationship       [16:37 - 27:30]  The Evolution of Business Storytelling in Today's Market     Being able to tell a good story has become the cost of entry into entrepreneurship Business owners must stay relevant by tuning into current narratives and market conditions The most effective stories stem from authentic conflicts and distinct points of view rather than contrived content Leaders need to adapt their messaging to address current challenges like hybrid workforces and changing corporate cultures   [27:31 - 35:56] Key Elements of Effective Storytelling   Focus on identifying and presenting relatable conflicts (beyond just pain points) Include enemies, obstacles, puzzles, and traps to create engaging narrative twists Support narratives with relevant facts and statistics for credibility Ensure stories conclude with satisfying endings that resolve the initial conflict   Connect with Bonnie Rothman Website:  https://companyb-ny.com/  Insta:  https://www.instagram.com/companyb_ny/?hl=en  LinkedIn: https://www.linkedin.com/company/company-b/   Go to https://lifeaftercorporatepodcast.com/ for all episodes 169. Lisa Durante's Strategy for Mastering Your Content Marketing Plan! 153  A 3-Step Guide to Skyrocketing Your Income 137 Marketing, Management, and Metrics: The Keys to Consistent Success Tweetable Quotes: "The minute you get a new client is the minute you start losing them.".... Bonnie Rothman on the Reality of client churn "Am I going to pivot and do something a little bit so I don't get rejected over and over again? Or am I gonna sort of stick with my guns?".... Bonnie Rothman on the Dilemma of a career pivot   **TRANSCRIPT AVAILABLE UPON REQUEST**   SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs!  Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/  or on Instagram or our website at www.lifeaftercorporatepodcast.com . 

Leave your prediction in the comments! What does the future hold? Adaptive content marketing? AI-only? More video? George Chasiotis, founder of Minuttia and other companies, joins me on Episode 703 of "The Business Storytelling" to discuss just that.

Lisa tells Aesop's fable “The Wind and the Sun,” unraveling lessons for entrepreneurs on the power of gentle persuasion over force. By examining themes of empathy, ethical actions, and customer-centric approaches, we uncover valuable insights for compassionate and effective business practices.Story Coach Lisa Bloom is the go-to expert on business story-telling. For decades she's helped entrepreneurs master this important but overlooked skill. In Once Upon a Business, she's turning her attention from the craft of storytelling to the stories themselves — the densely evocative folk and fairy tales that we're all exposed to.In each episode of Once Upon a Business, Lisa tells a fairy or folk tale and then extracts rich business lessons that are applicable for entrepreneurs of all stripes. As she puts it, even a tiny tale of nine sentences can encompass worlds. “We need to be mindful not just of our intentions, but of the impact of our words and our actions.” — Lisa BloomHost Bio:Following a successful corporate career, Lisa Bloom became an entrepreneur, author, speaker and coach. She built a global business Story Coach, supporting corporates, entrepreneurs and coaches with speaking mastery, leadership capability and marketing impact. Lisa is the author of Seven Stories That Sell and The Story Advantage.Lisa is also the Director of Mirasee's ACES Business Acceleration Program, helping entrepreneurs to achieve outstanding results in the growth of their business. There's nothing Lisa loves more than to spend time with her partner and their four sons, walk her dog, travel, read, and share stories.Resources or websites mentioned in this episode:MiraseeThe Story CoachLisa Bloom's books: The Story Advantage and Seven Stories That SellCredits:Host: Lisa BloomProducer: Michi LantzExecutive Producer: Danny InyAudio Editor: Marvin del RosarioMusic Soundscape: Chad Michael SnavelyTo catch more great episodes coming up on Once Upon A Business, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.If you have a question for Once Upon a Business, put the show title in the subject line and send it to podcasts@mirasee.com.Music credits:Track Title: Places in DreamsArtist Name: Alsever LakeWriter Name: Adrian Dominic WaltherPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: EmeraldsArtist Name: HaleWriter Name: Cory Hale WilliamsPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: The ProcessionalArtist Name: EvoliLicense code: PDXEQJYMOILV5A2PPublisher Name: UppbeatSpecial effects credits:24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.All other sound effects are licensed under Soundstripe.Episode transcript: The Wind and the Sun.

Tiger Joseph is the founder of Video Builders, a company that helps businesses create effective video content for B2B audiences. With a background in documentary filmmaking, Tiger emphasizes authentic storytelling and concise messaging, aiming to connect on an emotional level with viewers. Key Quotes "Storytelling is about transforming beliefs or behaviors. If your content doesn't have a clear message, it just becomes noise." "Creating video content is about being real—picking up your phone and sharing one thing that will help your audience." "Every video should start with a strong hook; it's a promise to the viewer about what they're going to get." 5 Key Takeaways 1. The Power of Storytelling in Business Storytelling helps people connect by breaking down complex ideas into relatable narratives. It transforms beliefs or behaviors by focusing on emotional connections rather than just tasks or metrics. Using a clear structure (beginning, problem, solution) keeps audiences engaged and leads to better message retention. 2. Importance of Simplicity in Content Creation Start by addressing one problem and providing one solution to keep the message clear. Avoid overcomplicating; focus on how your content will help the audience change or think differently. Simplicity leads to action—each piece of content should encourage viewers to make a change. 3. Hooks and Structure for Engaging Video Content The hook should clearly define the problem and hint at the solution to grab attention immediately. Break content into small points and always answer the "so what?" to keep it engaging and informative. Closing with a clear action item helps turn interest into action. 4. Adapting Your Message for Different Mediums Visual media (video) can convey tone and personality better than text, which requires imagination. Consistent video posting helps build trust and allows viewers to feel connected to you over time. Using text elements, like captions, enhances understanding and makes content accessible across platforms. 5. Video Production Basics for Business Lighting and camera setup are important but secondary to the message and content quality. Start with the equipment you have and focus on delivering valuable ideas rather than perfect visuals. Bullet points or brief scripts help keep the content focused and reduce overthinking. By following Tiger Joseph's advice on video content creation, listeners can better understand how to craft meaningful, action-oriented videos that resonate with their audience.

Be the first to hear about TFTS Premium -> Sign up for our emailBeyond the Big Screen.Every business meeting, product launch, or marketing communication has something in common with your favorite movie: they all succeed or fail based on their ability to make you feel something. Just ask Jeff Small, CEO of Amblin Partners."Good stories win," says Small, who leads one of the world's most renowned independent film and television companies alongside Steven Spielberg. As both a business leader and storytelling expert, Small knows that successful communication is built on person-to-person connection through the power of story. "Whatever walk of life you're in, you have to be able to tell a story to connect with people, to get across the message that you're trying to get across."In this episode of Think Fast, Talk Smart, Small joins host Matt Abrahams to share insights from his experience at the intersection of creativity and commerce, unpacking how effective storytelling can transform your communication, whether leading teams through industry disruption, resolving conflicts at work and at home, or creating films to inspire audiences for generations to come.Episode Reference Links:Jeff SmallEp.153 Listen Up, Leaders: A Record-Setting Coach's Guide to CommunicationEp.35 Leading From The Hot Seat: How To Communicate Under PressureConnect:Email Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn, Instagram, YouTubeMatt Abrahams >>> LinkedInChapters:(00:00) - Introduction (02:22) - What Makes a Good Story? (03:15) - Bringing Emotion into Communication (03:51) - Storytelling Across Professions (05:55) - Crafting an Effective Story (07:41) - Uniqueness in Storytelling (08:44) - Balancing Creativity and Business (10:13) - Managing Conflict with Connection (12:02) - Screen Time and Family (13:42) - Navigating Industry Change (16:02) - The Final Three Questions (22:27) - Conclusion

Lisa tells the tale of a proud rose that learns humility from a kind cactus. Themes of true value versus superficial beauty enrich this desert story. Discover how these ancient lessons offer entrepreneurs insights to look beyond appearances and unearth genuine worth in their business ventures.Story Coach Lisa Bloom is the go-to expert on business story-telling. For decades she's helped entrepreneurs master this important but overlooked skill. In Once Upon a Business, she's turning her attention from the craft of storytelling to the stories themselves — the densely evocative folk and fairy tales that we're all exposed to.In each episode of Once Upon a Business, Lisa tells a fairy or folk tale and then extracts rich business lessons that are applicable for entrepreneurs of all stripes. As she puts it, a tiny tale of nine sentences can encompass worlds.“There's almost a sense of debt towards people who are beautiful. Like they owe the world something, they owe other people something.” — Lisa BloomHost Bio:Following a successful corporate career, Lisa Bloom became an entrepreneur, author, speaker and coach. She built a global business Story Coach, supporting corporates, entrepreneurs and coaches with speaking mastery, leadership capability and marketing impact. Lisa is the author of Seven Stories That Sell and The Story Advantage.Lisa is also the Director of Mirasee's ACES Business Acceleration Program, helping entrepreneurs to achieve outstanding results in the growth of their business. There's nothing Lisa loves more than to spend time with her partner and their four sons, walk her dog, travel, read, and share stories.Resources or websites mentioned in this episode:MiraseeThe Story CoachLisa Bloom's books: The Story Advantage and Seven Stories That SellCredits:Host: Lisa BloomProducer: Michi LantzExecutive Producer: Danny InyAudio Editor: Marvin del RosarioMusic Soundscape: Chad Michael SnavelyTo catch more great episodes coming up on Once Upon A Business, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.If you have a question for Once Upon a Business, put the show title in the subject line and send it to podcasts@mirasee.com.Music credits:Track Title: Places in DreamsArtist Name: Alsever LakeWriter Name: Adrian Dominic WaltherPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: EmeraldsArtist Name: HaleWriter Name: Cory Hale WilliamsPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: Looking ForwardArtist Name: Caleb FincherLicense code: QHMBNG0TNQ87VRFNPublisher Name: UppbeatSpecial effects credits:24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.All other sound effects are licensed under Soundstripe.Episode transcript: The Proud Rose.

Ready for your conversation with Christoph Trappe? Book your time here: https://www.christophtrappe.com/sponsored-podcast-booking/

In this episode of the podcast, I chat with Mary Fisk-Taylor, an inspiring family portrait photographer and former president of the Professional Photographers of America (PPA). Mary discusses the pitfalls of comparison in the photography industry, stressing the importance of setting and focusing on personal goals. She shares insightful stories about adapting her business during the pandemic, highlighting the shift to online consultations and maintaining quality service. THE BIG IDEASOvercome Comparison: Avoid comparing yourself to others; focus on your unique goals and progress.Maintain Quality: Ensure your online sales and consultation processes mirror the quality of in-person experiences.StoryBrand Framework: Make your clients the hero by telling a relevant and compelling story in your marketing.Adapt and Thrive: Use downtimes to refine your business, focusing on development and leveraging modern tools.PHOTOGRAPHY ACTION PLANRefine Online Sales Process: Create a structured virtual consultation script to maintain high-quality client interactions. Prepare physical sample kits to send to clients, enhancing the virtual experience.Develop Client-Centered Marketing: Craft a brief story loop that makes your client the hero and addresses their needs. Update your website to reflect this narrative, ensuring clarity and engagement.Participate in Professional Communities: Join the Professional Photographers of America (PPA) to access resources, support, and educational events. Engage in local photography groups for networking and peer feedback.Implement StoryBrand and Profit First: Read and apply the principles from "StoryBrand" and "Profit First" to create effective marketing and financial strategies. Introduce profit-first bank accounts to manage your finances better and ensure business sustainability.Enhance Virtual Experiences: Use Pro Select for virtual image displays to give clients a professional and immersive viewing experience. Incorporate personalized touches like curated sample boxes and custom snacks to make online consultations special.RESOURCES:Visit Mary Fisk-Taylor's Website - https://www.maryfisktaylor.com/Follow Mary Fisk-Taylor on Instagram - https://www.instagram.com/maryfisktaylor/Learn What Camera Settings to Use in our free guide!https://perfectcamerasettings.com/ Start Building Your Dream Photography Business for FREE with CloudSpot Studio. And get my Wedding and Portrait Contract and Questionnaires, at no cost! Sign up now at http://deliverphotos.com/Connect with the Beginner Photography Podcast! Join the free Beginner Photography Podcast Community at https://beginnerphotopod.com/group Send in your Photo Questions to get answered on the show - https://beginnerphotopod.com/qa Grab your free camera setting cheatsheet - https://perfectcamerasettings.com/ Thanks for listening & keep shooting!

Lisa tells the tale of Nasruddin and his perplexing sermons, diving deep into themes of self-awareness and open-mindedness. Through this story, she highlights the importance of shared learning and the need for intuition in entrepreneurship, offering valuable insights for business owners and leaders.Story Coach Lisa Bloom is the go-to expert on business story-telling. For decades she's helped entrepreneurs master this important but overlooked skill. In Once Upon a Business, she's turning her attention from the craft of storytelling to the stories themselves — the densely evocative folk and fairy tales that we're all exposed to.In each episode of Once Upon a Business, Lisa tells a fairy or folk tale and then extracts rich business lessons that are applicable for entrepreneurs of all stripes. As she puts it, a tiny tale of nine sentences can encompass worlds.“The more people interact and work together, the more the learning gets embedded and has impact.” — Lisa BloomHost Bio:Following a successful corporate career, Lisa Bloom became an entrepreneur, author, speaker, and coach. She built a global business Story Coach, supporting corporates, entrepreneurs, and coaches with speaking mastery, leadership capability, and marketing impact. Lisa is the author of Seven Stories That Sell and The Story Advantage.Lisa is also the Director of Mirasee's ACES Business Acceleration Program, helping entrepreneurs to achieve outstanding results in the growth of their business. There's nothing Lisa loves more than to spend time with her partner and their four sons, walk her dog, travel, read, and share stories.Resources or websites mentioned in this episode:MiraseeThe Story CoachLisa Bloom's books: The Story Advantage and Seven Stories That SellCredits:Host: Lisa BloomProducer: Michi LantzExecutive Producer: Danny InyAudio Editor: Marvin del RosarioMusic Soundscape: Chad Michael SnavelyTo catch more great episodes coming up on Once Upon A Business, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.If you have a question for Once Upon a Business, put the show title in the subject line and send it to podcasts@mirasee.com.Music credits:Track Title: Places in DreamsArtist Name: Alsever LakeWriter Name: Adrian Dominic WaltherPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: EmeraldsArtist Name: HaleWriter Name: Cory Hale WilliamsPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: Before TimeArtist Name: MomentsWriter Name: Adrian Dominic WaltherPublisher Name: A SOUNDSTRIPE PRODUCTIONSpecial effects credits:24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.All other sound effects are licensed under Soundstripe.Episode transcript: The Sermon.

In this episode of Tech Sales Insights, Randy Seidl is joined by Scott McNealy, former CEO of Sun Microsystems, unfolds his vast career insights and personal anecdotes. The discussion, primarily focusing on sales tips, touches on various topics such as McNealy's parenting philosophy, experiences as a sales leader, and humorous personal stories from his life. The script highlights McNealy's sales strategies, the importance of leadership involvement in sales, and maintaining ethics in business. Also included are McNealy's ventures post-Sun, his involvement with his sons' careers, and the personal values that have guided his life and work.KEY TAKEAWAYSSales Tips: Emphasis on the importance of building strong relationships and being present.Leadership: McNealy's focus on ethical leadership and employee fulfillment.Parenting Wisdom: McNealy discusses his strict but loving approach to parenting.Company Culture: Sun Microsystems' culture fostered numerous future leaders.Innovation and Persistence: Notable stories of overcoming business challenges with creativity and resilience.Personal Growth: Transition from being shy to becoming an effective public speaker and leader.QUOTES- 'Sales is a contact sport. You've got to be there. You can't zoom your way to B2B success.' — Scott McNealy- 'No deals ever lost. It's only postponed.' — Scott McNealy- 'You're not your kid's friend. You're their parent and too many parents want to, have sleepovers, go water skiing with their kid and do all of these other things.' — Scott McNealy- 'If you're going to bring a child into the world…you ought to take full responsibility until they're out of the nest.' — Scott McNealy- 'It's your responsibility to keep skills current, not the company's.' — Scott McNealy- 'Everything will be fine. Don't you dare cheat.' — Scott McNealyFind out more about Scott McNealy through the links below:https://www.linkedin.com/in/smcnealy/This episode is sponsored by Sandler. Sandler is a world leader in innovative sales, leadership, and management training. For more than 50 years, Sandler has taught its distinctive, non-traditional selling system and highly effective sales training methodology, which has helped salespeople and sales managers take charge of the process.

Today, we'll start a startup live on the pod. A listener wrote in with an idea in the shifting healthcare space and we pursue it over the next few episodes. We start from square one, digging into what's actually valuable about the idea with the 90% Wrong Principle, using the Four Question framework to pull out assumptions, and finally judging the viability of early customers with the Committed vs. Interested Test. It's a fun start to a series where we'll build a business in real-time. 90% WrongHow to Live an Asymmetric LifeTackleboxIdea to Startup NewsletterIdea to Startup Bot 00:25 Intro - Starting a Startup Idea Live02:02 The Idea - Healthcare is changing05:58 Smooth Jazz06:30 90% Wrong07:52 Scary and Hard09:30 Worst First10:51 The Four Story Questions15:45 The Two hero's18:38 The End: I Hate Both Customers

Creating a Meaningful Business [00:18:35] I do believe that it starts with that intention, like I mentioned the five years prior of knowing this is my path, but releasing the how of getting there.” [00:34:01] I had to figure out and think about how am I defining my worth, and how am I making money? What are my streams of income? How am I managing my money after I get it and ensuring that I'm articulating my value to clients? [00:43:05] I have a high yield savings account that I put all of my money for taxes for our best friends at the IRS into, and then allow that to make extra money while it's sitting in there. And it has been the best thing for me and my business. Mentioned in this episode: Subtract: The Untapped Science of Less, by Leidy Klotz: https://www.amazon.com/Subtract-Untapped-Science-Leidy-Klotz/dp/1250249864  WANT TO LEARN MORE ABOUT INVESTING? If you're new to passive real estate investing, our FREE 7-day email course is perfect for you. It was designed to teach you all the basics to help you confidently begin your passive investing journey and achieve the financial freedom and lifestyle of your dreams.  CONNECT WITH USIf you have done any of these actionable exercises, tell us how it went by sending an email to podcast@goodegginvestments.com. Connect with GoodeggWebsite - https://goodegginvestments.com/YouTube - @GoodegginvestmentsInstagram - @goodegginvestments Connect with Whitney PopaWebsite - https://www.popaandassociates.com/Independent Press - https://www.ourwestpress.com/A Wave Called Grief Book - https://www.ourwestpress.com/books Audio/video editing and show notes by Podcast Abundance. Find out how they can help you too by visiting www.podcastabundance.com/services