Podcasts about healthcarescene

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. The HLTH Conference is right around the corner, and in honor of this year's theme "Be Bold," we're celebrating the upcoming event with a special series of episodes focused on what it means to be bold in marketing. For the first episode of the series, Sara is joined by John Lynn to explore the evolving landscape of health care marketing, focusing on video content, authenticity, and the dynamics of media presence in the health industry. John Lynn is the founder and chief editor at HealthCareSCENE, which includes platforms like HealthCare IT Today and SwaayHealth, boasting over 17,000 articles, 600 podcast episodes, and a community of over 200,000 followers. John's insights into media trends and health IT make him a perfect guest for discussing how to stand out in the crowded healthcare landscape. We're diving into the crucial shift from traditional articles to video content for storytelling, the evolution in content syndication focusing on social media clips, and the growing importance of authenticity in today's content. John shares his expertise in dealing with the noisy healthcare industry by emphasizing customer-centric messaging over using trending but often overused buzzwords. We'll also touch on personal connections cultivated through video content, the philosophy behind genuine conversations, and the challenge of maintaining this authenticity across various content forms, such as podcasts, newsletters, and social media. Thank you for being part of the Health Marketing Collective, where strong leadership meets marketing excellence. The future of healthcare depends on it. Key Takeaways: Shift from Articles to Video Content: John Lynn underscores a notable shift in content strategy—from prioritizing written articles to embracing video content for storytelling. This transition caters to modern consumer preferences and allows for versatile repurposing across articles, podcasts, newsletters, and social media, broadening content reach and engagement. Authenticity in Content: The age of overly polished content is waning. Listeners now crave raw, authentic conversations. John emphasizes the preference for less polished, genuine content as more relatable and trustworthy, fostering a personal connection between the audience and content creators. Evolution in Consumer Behavior: There is a growing preference for brief, "quick hit" content among consumers, which often sparks interest in longer, more in-depth content. This shift suggests that concise, engaging clips on platforms like Instagram or TikTok can serve as gateways to more comprehensive material. Journalism and Conference Coverage: The landscape of health journalism, especially in covering conferences, is changing. Financial constraints and evolving media preferences mean journalists attend fewer conferences, while user conferences see a rise in popularity. John emphasizes the importance of capturing valuable insights and connecting directly with people over rigid session attendance. Balancing Quality and Authenticity: Creating content that strikes a balance between high quality and authenticity is paramount. John discusses the practice of preparing for discussions with bullet points to stay organized while avoiding scripts for a more credible and natural conversation. This approach ensures content is both informative and genuine. We hope you enjoyed this deep dive into the modern dynamics of health care marketing with John Lynn. Remember, the key to standing out in this noisy landscape lies in authenticity, leveraging brief content for deeper engagement, and understanding the evolving preferences of your audience. Stay tuned for more insightful discussions on the...

Guest- John Lynn healthcare IT (specifically electronic medical record), marketing, social media, and SEO.   An avid blogger with 25 highly trafficked blogs across 3 niches: HealthcareScene.com, PureDWTS.com, and CrashDad.com. Strong abilities in marketing, blogging and SEO along with a strong ability to create compelling content quickly. I also run the leading Healthcare IT Job board (HealthcareITCentral.com) along with Physia.com and InfluentialNetworks.com and am a formal advisor to multiple companies. In 2014, I launched the first of its kind Health IT Marketing and PR Conference (HITMC.com) and in 2017 I launched the unique Health IT expo (Expo.Health). Link to his podcast- https://www.healthcareittoday.com/subscribe-to-healthcare-it-today-podcast/  

HIMSS22 takes place March 14 - 18 in Orlando, Florida. As always, thousands of people in the industry -- from vendors, clinicians and health system executives to policymakers and patient advocates -- will participate in person or via the Digital Experience.   In this episode of the Look Left @ Marketing podcast, Davida Dinerman chats with John Lynn, founder of HealthcareScene.com, and Colin Hung, chief marketing officer and editor of HealthcareScene.com. John and Colin have been at the vanguard of digital health and consumer engagement for decades - and they have plenty of valuable information to share in this podcast about health IT conferences. Here are some of the highlights:01:35 - HIMSS is about connecting with people throughout the industry03:55 - How to approach a conference with so much content05:35 - It's a mistake to skip the conference because it's “too big”08:29 - The evolution of HIMSS 11:40 - The merging of technology and healthcare16:08 - Where is telehealth is going17:13 - Advice for first time attendees - “Have a plan, but be brave.”19:59 - Extending the value beyond HIMSS22:44 - Possible competition between HIMSS vs. ViVE26:05 - Don't miss the community photo

Our guest today is Colin Hung Chief Marketing Officer & Editor @HealthcareScene. Colin  also serves as co-moderator of the popular tweetchat Healthcare Leaders aka #hcldr Colin Hung has enjoyed a 20 year career in software and information technology, the last 10 years in the healthcare IT industry. He has helped to design and launch over a dozen health and healthcare related products including solutions for: infection control, risk management, claims processing, electronic health records, performance improvement, patient feedback and patient engagement. Colin lives and works in his hometown of Toronto, Ontario, Canada and is actively involved in the healthcare community. He not only hosts #hcldr, but is also a regular participant in #hcsmca and #HITsm tweetchats. As well, Colin is a member of Hacking Health, an organization dedicated to improving healthcare through collaborative innovation. He is a registered Professional Engineer in the province of Ontario and is passionate about improving healthcare.  

Healthcare is changing more rapidly than ever –  and payers, providers, and patients should be aware of trends in the industry to position themselves for success. Our guest this episode is John Lynn, founder and editor of HealthcareScene.com, long-time EHR consultant, and expert on all things healthcare IT. Hear Medical Advantage's own Director of Marketing, Bill Riley, sit down with Lynn to discuss the growing trend toward practice marketing, online reputation management, the industry's shift to digital, the lasting impact of COVID-19 on healthcare, and much more. This is the fourth and final episode in our four-part patient engagement series, and the nineteenth episode in the Medical Advantage Podcast, where each we take time each episode to discuss the ideas and technologies changing healthcare, and the best practices your organization can take to stay productive and profitable. Subscribe wherever you get your podcasts to ensure you never miss an episode.

Colin Hung, CMO and Editor of HealthcareScene.com, discusses media trends and how to get your story told at the SHSMD connections 2019 annual conference in Nashville.

The HIMSS20 Global Health Conference takes place next week in Orlando. Participants from all corners of the industry – from vendors, clinicians and health system executives to policymakers and patient advocates – will get together to learn, share ideas and socialize. The enormity of the conference – nearly 45,000 professionals from more than 90 countries – can be overwhelming. Niko Skievaski had the chance to catch up with three long-time HIMSS participants who were happy to share their perspective on what to expect and how best to navigate HIMSS. This lively and informative conversation includes: Lygeia Ricciardi, chief transformation officer at Carium and former ONC official (https://twitter.com/lygeia) John Lynn, founder of HealthcareScene.com (https://twitter.com/techguy) Colin Hung, editor of Healthcarescene.com (https://twitter.com/colin_hung) Here are some of the highlights from their conversation: 02:28 – Most memorable HIMSS experiences 07:32 – Top three things experts are looking for at HIMSS20 13:06 – Thoughts on the pending ONC rules 20:20 – The role of Big Tech in healthcare 26:25 – Advice for navigating HIMSS20 While concerns about the coronavirus may impact the travel plans of some, HIMSS20 is slated to take place as scheduled and we expect it to be another massive event – one that spreads knowledge, creates relationships, and sparks innovation. Our thanks to Carium's Lygeia Ricciardi and Colin Hung and John Lynn of Healthcare IT Today for joining us on The Redox Podcast.

Host Carol Flagg's guests are John Lynn and Colin Hung of HealthcareScene discussing the genesis of Healthcare IT Today website and radio show. The three also talk about a recent episode of John and Colin’s show that focused on IT and Marketing: the Odd Couple or more in common than we think? Want to stream our station live? Visit www.HealthcareNOWRadio.com. Find all of our show podcasts on your favorite podcast channel and of course on Apple Podcasts in your iTunes store or here: podcasts.apple.com/us/podcast/heal…1301407966?mt=2

Today I’m talking with John Lynn, founder of Healthcare Scene as well as two conferences, Expo.Health and HITMC. If I was going to frame out an overarching theme, I would suggest that it is this: Organizational culture eats strategy for breakfast, lunch, and dinner. Let’s consider the scope of this statement: Ambulatory patients spend about 84 minutes on average in clinic. Of those, 7-12 minutes are with a physician. Inpatient, I imagine, has probably an even greater ratio. So those 7-12 minutes are hypercritical, of course. I would never suggest anything that minimized the doctor-patient relationship. But how many times has a doctor’s patient grade gone down because of someone nasty at the front desk? All of the other individuals that a patient meets in the non-doctor portion of their visit, all of the moments that happen in that time frame, all of the care coordination that does or does not happen ... all these things have a significant and meaningful impact on not only the patient experience but also patient outcomes. So, how do you get the front desk and the back office and the middle office and anyone on the phone to recognize the importance to the mission of attaining the quadruple aim of health care? How do you get the janitorial staff to see their role as crucial in the prevention of health care–associated infections (HAIs)? The IT team to feel proud that they have helped with physician burnout by making the tech help doctors instead of slow them down? Or the finance team to consider the financial toxicity of their actions? Or the medical assistants to enter the correct blood pressure or whatever data so our predictive analytics actually work? The answer to all of these questions points back to strong leadership. It’s building a culture of love, as John Lynn puts it. He means aligning around a mission to do right by patients and give them the best care and outcomes that we can. Consider this, though: A culture of love can be within one organization, but it can also be cross-organizations. Peers come together and share their experiences and their best practices for the purpose of improving patient care. Then they can take their enthusiasm and passion back to their own organizations. Doing this disperses a culture; it promotes a way of thinking that connects day-to-day drudgery with an endpoint that we all can be proud of. I don’t think it’s controversial to say that establishing a real culture of love is the best way to achieve patient health in health care, a better patient experience, fewer burned out doctors and nurses, as well as other business results. If you’re interested in how all this connects to patient experience, by the way, listen to EP228 with Julie Rish. John Lynn is the founder of the HealthcareScene.com network, which currently consists of 10 blogs containing over 11,000 articles, with John having written over half of the articles himself. These electronic medical record– and health care IT–related articles have been viewed over 18 million times. John also manages HealthcareITCentral.com and HealthcareITToday.com, the leading career health IT job board and blog. He also organized the first-of-its-kind conference and community focused on marketing to health care: HealthITMarketingConference.com. Plus, he launched Health IT Expo, a conference focused on practical health care IT innovation. John is an adviser to multiple health care IT companies and a highly sought-after keynote speaker. John is deeply involved in social media and, in addition to his blogs, can be found on Twitter at @techguy and @ehrandhit. 03:16 Why putting the burden of patient experience solely on the physician is problematic. 04:10 The biggest influencer of satisfaction in an acute care setting: nurses. 05:05 On the ambulatory side, the biggest point of satisfaction is the front desk worker. 05:22 “We need to look well beyond the doctor if we want to really create a great patient experience.” 05:27 Interview on Don Lee’s HCBiz podcast series on the importance of the janitorial staff. 06:18 How tech can help solve the communication gap between the staff in a health care setting. 06:51 HITMC Conference keynote speaker, Dan Heath, author of five New York Times bestsellers, including The Power of Moments. 07:53 Creating “peak moments” in the patient experience. 08:26 “I wonder if trying to solve all the problems of patients’ [experience] isn’t the wrong strategy.” 08:53 Are organizations actually asking how they can improve the patient experience? 09:22 How administrative overhead is keeping organizations and physicians from focusing on improving the patient experience. 10:38 The trend across organizations that improves patient experience is leadership. 11:35 How the last touchpoint has a significant impact on the patient experience. 12:05 How does an organization communicate an understanding of the importance of the whole staff team? 13:23 The services organizations need to provide in order to guarantee patient payment. 14:07 The short-term and long-term benefits of focusing on the patient experience. 14:55 Understanding the cost associated with the care and aligning the price of things with the cost. University of Utah as an example of attempting to do this. 16:44 “The consumers aren’t going to wait.” 16:50 Convenience vs quality, and how this is going to affect health care. 17:29 Creating a culture of love. 17:40 How Expo.Health is not so much a conference as a community with a passion for using technology to improve health care. 17:51 How bringing together every side of health care professionals to share their ideas and successes is the real answer to improving the patient experience. 18:56 “How do we get those innovations shared?” 19:02 The keynote speakers at the upcoming Expo.Health: Ivo Nelson and Dana Sellers. 21:39 “How much are you infusing the mission of your organization to improve patient care?” 22:36 “If you can’t create a mission in health care, then you probably shouldn’t work in health care.” 26:29 How Expo.Health is affecting change and transformation. 27:08 Providing practical innovations to improve patient care. 29:40 Expo.Health this year is July 31–August 2 in Boston at the Renaissance Boston. Why is putting the burden of #patientexperience solely on the #physician problematic? @techguy of @healthcarescene and @HealthITExpo explains in our #healthcare #podcast. #HITsm #HITMC #hcldr #HIMSS19 #digitalhealth #healthtech #hcmkg Who is the biggest #influencer of satisfaction in an #acutecare setting? @techguy of @healthcarescene and @HealthITExpo discusses in our #healthcare #podcast. #HITsm #HITMC #hcldr #HIMSS19 #digitalhealth #healthtech #hcmkg #nurses Who is the biggest #influencer of satisfaction on the #ambulatory side of #care? @techguy of @healthcarescene and @HealthITExpo discusses in our #healthcare #podcast. #HITsm #HITMC #hcldr #HIMSS19 #digitalhealth #healthtech #hcmkg @techguy of @healthcarescene and @HealthITExpo talks about an interview with @dflee30 of @The_HCBiz over the importance of janitorial staff in a #care setting. #healthcare #podcast #HITsm #HITMC #hcldr #HIMSS19 #digitalhealth #healthtech #hcmkg How could #healthtech help the communication gap between #healthstaff? @techguy of @healthcarescene and @HealthITExpo explains in our #healthcare #podcast. #HITsm #HITMC #hcldr #HIMSS19 #digitalhealth #hcmkg How do you create #peakmoments in the #patientexperience? @techguy of @healthcarescene and @HealthITExpo explains in our #healthcare #podcast. #HITsm #HITMC #hcldr #HIMSS19 #digitalhealth #healthtech #hcmkg Are organizations actually asking how they can improve the #patientexperience? @techguy of @healthcarescene and @HealthITExpo explains in our #healthcare #podcast. #HITsm #HITMC #hcldr #HIMSS19 #digitalhealth #healthtech #hcmkg How is administrative overhead keeping #healthorgs and #physicians from improving the #patientexperience? @techguy of @healthcarescene and @HealthITExpo explains in our #healthcare #podcast. #HITsm #HITMC #hcldr #HIMSS19 #digitalhealth #healthtech #hcmkg What’s #leadership got to do with improving #patientexperience? @techguy of @healthcarescene and @HealthITExpo explains in our #healthcare #podcast. #HITsm #HITMC #hcldr #HIMSS19 #digitalhealth #healthtech #hcmkg How do #healthleaders communicate the importance of the whole #healthteam? @techguy of @healthcarescene and @HealthITExpo explains in our #healthcare #podcast. #HITsm #HITMC #hcldr #HIMSS19 #digitalhealth #healthtech #hcmkg How does creating a #cultureoflove improve the #patientexperience? @techguy of @healthcarescene and @HealthITExpo explains in our #healthcare #podcast. #HITsm #HITMC #hcldr #HIMSS19 #digitalhealth #healthtech #hcmkg Providing practical #innovations to improve the #patientexperience—@techguy of @healthcarescene and @HealthITExpo explains in our #healthcare #podcast. #HITsm #HITMC #hcldr #HIMSS19 #digitalhealth #healthtech #hcmkg

There are 100s of healthcare and Health IT conferences every year. Most of them are visionary. That is, they focus on the future. On what might come. Looking forward is important, and frankly, a lot of fun, but it's not going to change the way you do business today. That's why John Lynn created Expo.health, and he's here to tell us what we can expect from the next installment happening in Boston from July 31 – August 2, 2019. Expo.Health is an opportunity for everyone to collaborate together on solutions that they can do today rather than opining about what's going to happen in five or ten years from now. John Lynn, Founder of HealthcareScene.com and Expo.health And when you're focused on solutions for the near-term, it's important to bring the whole team together. That's why Expo.health is designed to serve the CIO and everyone that reports to them (especially the director level) at hospitals, health systems, large practice groups, and long-term care facilities (LTC). John believes it's important to serve the C-level to help them align tools and techniques with their vision. However, he says it's equally important to serve the “doers” – the boots on the ground staff that will carry out that vision. Expo.health aims to bring the whole team together to talk about practical innovation from every perspective. The five main themes for the conference will be: Security and Privacy Analytics Communication and Patient Engagement IT Dev Ops Operational Alignment and Support Learn more about Expo.health and get registered here: https://www.expo.health/   For full show notes: https://thehcbiz.com/expo-health-john-lynn/

How can schools of medicine use data to drive informed marketing decisions and improve admissions, student retention and degree programs? We’re joined by John Lynn, founder and editor of Healthcarescene.com. John has more than a decade of experience in healthcare and higher education data driven marketing. --- Support this podcast: https://anchor.fm/stamats/support

Does your marketing talk about what your company does? Or are you telling your customers you solve their problems. John Lynn, founder of HealthcareScene.com, shares just why a strategic, customer-centric approach to marketing is so important.   https://www.themissionmaven.com/podcast

Today’s episode features the following guests: Ross Bjella, MBA, is the founder and CEO of Alithias, a patient advocacy and population health analytics company serving self-insured employers, insurance companies, networks, and third-party administrators. (EP163)   John Lynn is the founder of the HealthcareScene.com network, which currently consists of 10 blogs containing over 11,000 articles, with John having written over half of the articles himself. These EMR and health care IT-related articles have been viewed over 18 million times. (EP124/171)   Gary Frazier is a disrupter and founder of OM Healthcare, Inc., a health care technology start-up established in 2015. He has over 18 years of business development experience and over 13 years of executive-level hospital and health system strategy expertise. (EP168) David Smith is from Avia and founder of Third Horizon Solutions. He is chief development officer, where he is responsible for expanding the firm’s influence in the health care market. (EP135)   Alex Jung is global strategist at Ernst and Young. She is a partner/managing director in Parthenon-EY, where she works primarily on growth strategy projects. (EP189)   Joe Murad is president and CEO at Pokitdoc. He most recently served as managing director and head of individual exchange solutions for Willis Towers Watson, where he was responsible for the largest private health insurance exchange. (EP183)   Frazer Buntin is president of value-based services from Evolent Health. He has worked in strategic and operations leadership positions for the past 17 years. He is responsible for managing the operational performance of Evolent Health’s partners. (EP202)   A.G. Breitenstein is a partner at Optum Ventures. She was most recently the co-founder and chief product officer at Humedica, one of the earliest big-data analytics companies in health care. (EP207) 02:21 Ross Bjella’s short list—5 action items—for employers to get the most for their money out of the health care system. 03:05 Take control of employer health care costs by gaining access to their health care data. 03:18 Offer an incentive-based plan design. 03:32 Create virtual narrow networks. 03:46 Offer live care navigators. 04:10 The importance of controlling health care costs. 04:43 The emotional component behind what an employer must do to maximize the value of their health care. 05:10 Disruptive vs incremental change, and what’s really happening in health care. 06:17 John Lynn of HealthcareScene.com, and why it’s so tough for disrupters to break into the health care system. 07:26 The weird dynamic of the false market that is health care. 08:46 Health care regulations making it difficult to disrupt the market. 13:15 Gary Frazier’s opinion on connecting value-based care and empowered patients. 15:20 What value-based care is really about. 16:17 David Smith elaborates on the problem with assuming empowered patients change health care. 18:21 Rational decision making and how that isn’t always present in health care. 19:19 Alex Jung and the “messy middle” of the economic side of health care. 19:44 How the economic model, not the business model, of health care is broken. 21:36 “Is [this] necessary?” 22:13 Joe Murad and the “messy middle” in medical services pricing. 23:11 Frazier Buntin and where we are in the transition from fee for service to value-based care. 24:09 Is this change driven from the health system or major employers? 25:00 A.G. Breitenstein and the power of consumers en masse to move markets.

Season 2 Premiere: Pedialyte was always a drink for sick kids. Then adults began using it to fight hangovers. When the beverage’s manufacturer found out, it embraced the change. The point: As healthcare prioritizes the patient experience, leaders must adapt. And they can learn a lot from Pedialyte’s embrace of the customer experience. Featuring a discussion on the power of partnering with patients. Guest: Colin Hung, chief marketing officer and editor of HealthcareScene. Check out the best stories in health tech at [Healthcare Analytics News](http://www.hcanews.com/)™.

John Lynn is the founder of the HealthcareScene.com network which currently consists of 10 blogs containing over 11,000 articles with John having written over half of the articles himself. These EMR and health care IT-related articles have been viewed over 18 million times. John also manages HealthcareITCentral.com and HealthcareITToday.com, the leading career Health IT job board and blog. He also organized the first of its kind conference and community focused on marketing to healthcare: HealthITMarketingConference.com. Plus, he just launched Health IT Expo, a conference focused on practical health care IT innovation. John is an advisor to multiple health care IT companies and a highly sought-after keynote speaker. John is deeply involved in social media and, in addition to his blogs, can be found on Twitter: @techguy and @ehrandhit. John is giving Relentless Health Value listeners a $600 promo code for Health IT Expo. The promo code is RELENTLESS. Click here to learn more > 00:00 Focusing on bettering and evolving the day-to-day. 03:30 Discussing innovations beyond the disruptive innovations. 06:20 “We shouldn't stop iterating on what we've already invented.” 07:00 “How do we improve our existing system?” 8:11 Ray Dalio's “Principles: Life and Work.” 10:40 The stepwise improvements of health care. 16:45 The difficulty of recognizing and documenting incremental innovation. 21:00 Service Innovation, Business Model Innovation, Outcome-driven Innovation, and Organization Innovation 21:15 Telemedicine and Value-Based Reimbursement Models 21:30 People management solutions. 22:15 Barcode medication management systems. 23:50 Growing change management. 24:20 Making change approachable and the key to preventing impediments to change. 26:30 Practical advice for practical innovation. 28:15 “How do we allow vendors to become part of this process?” 29:00 Creating a collaborative relationship between an IT health professional and vendors. 29:27 “How can I improve what I'm doing?” 30:45 You can learn more at healthcarescene.com and at expo.health. 31:40 Use the promo code RELENTLESS to get $600 off of the Health IT Expo registration price.

In part one of this two-part podcast, host Adam Siladi chats via Skype with John Lynn from healthcarescene.com about how providers are stepping up their patient engagement efforts, largely because today's healthcare consumers demand more tools for taking charge of their own health.

In part one of this two-part podcast, host Adam Siladi chats via Skype with John Lynn from healthcarescene.com about how providers are stepping up their patient engagement efforts, largely because today's healthcare consumers demand more tools for taking charge of their own health.

In part two of this two-part podcast, host Adam Siladi continues his Skype conversation with John Lynn from healthcarescene.com. They explore how providers are using patient engagement tools to help forge true partnerships in health between providers and today's informed, engaged healthcare consumers.

In part two of this two-part podcast, host Adam Siladi continues his Skype conversation with John Lynn from healthcarescene.com. They explore how providers are using patient engagement tools to help forge true partnerships in health between providers and today's informed, engaged healthcare consumers.