SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators

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Listen to the SHSMD Podcast - Rapid Insights: for Health Care Strategy Professionals in Planning, Business Development, Marketing, Communications and Public Relations. In each episode we cover health care marketing tips, suggestions and best practices for health care marketers.

SHSMD


    • May 15, 2025 LATEST EPISODE
    • monthly NEW EPISODES
    • 167 EPISODES


    Search for episodes from SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators with a specific topic:

    Latest episodes from SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators

    The Poet's Keys: A Guide to Unlocking Innovation in Health Care Strategy

    Play Episode Listen Later May 15, 2025


    Join us for a sneak peek of Tucker Bryant's keynote, "The Poet's Keys: A Guide to Unlocking Innovation in Health Care Strategy," where he reveals how poetic tools can enhance creativity, collaboration, and competitive advantage in the health care industry. Discover how embracing these strategies can help health care professionals navigate an ever-evolving landscape and lead their organizations to success.

    From Communicator to CEO

    Play Episode Listen Later Apr 25, 2025


    Michele Sutton, FACHE, CEO of North Oaks Health System, shares her journey from SHSMD member to ACHE Chair, key leadership insights, and advice for thinking like a CEO.

    Women in Leadership: Jennifer Nickoles

    Play Episode Listen Later Feb 12, 2025


    The Women in Leadership series explores the life and career path of women in health care leadership roles. In this episode, we spotlight Jennifer Nickoles, President at Johns Hopkins Bayview Medical Center. Jen Nickoles always aspired to be a leader and after she completed her undergraduate studies at Johns Hopkins, she began her career in facilities management. Transitioning through the finance track, she moved into administration and eventually became Chief of Staff for Johns Hopkins Medicine. After several roles within the health system, she ultimately became the President of Johns Hopkins Bayview Medical Center.

    Mastering Patient Engagement: A Research-Backed Approach to Meeting Patients Where They Are

    Play Episode Listen Later Jan 17, 2025


    OhioHealth has developed a research-backed digital engagement strategy by studying consumer health behaviors and motivations to better understand patient needs and preferences. Attendees of this session will learn about patient expectations in healthcare brand relationships and receive real-world marketing strategies, along with a free copy of the consumer health and wellness research study.

    Marketing Personalization in Healthcare: Unveiling the Wizard Behind the Curtain

    Play Episode Listen Later Jan 10, 2025


    Healthcare marketers face the challenge of separating myth from reality when it comes to implementing scalable personalization strategies, as consumer expectations now demand more tailored approaches. AdventHealth aims to showcase a viable solution for overcoming these challenges, providing clarity amid the confusion surrounding personalization in healthcare marketing.

    Using the Power of Strong Healthcare Brand to Minimize Disruption from New Competitors

    Play Episode Listen Later Jan 3, 2025


    Disruptors like Amazon and Dollar General are challenging traditional healthcare with convenience and affordability, prompting UPMC and NRC Health to explore the role of brand positioning in patient satisfaction and recognition. UPMC will share data on rural market challenges and patient care preferences, addressing broader trends like consumerism, patient engagement, and healthcare innovation.

    Beat the Workforce Blues: How to Tackle Your Health System's Biggest Problem

    Play Episode Listen Later Dec 27, 2024


    Healthcare marketers face the challenge of separating myth from reality when it comes to implementing scalable personalization strategies, as consumer expectations now demand more tailored approaches. AdventHealth aims to showcase a viable solution for overcoming these challenges, providing clarity amid the confusion surrounding personalization in healthcare marketing.

    Diving Deeper Into 2025 Trends: GenAI, Influencer Marketing & Healthcare Retailization

    Play Episode Listen Later Dec 6, 2024


    In 2025, three trends are poised to shift healthcare marketing significantly: GenAI, influencer marketing, and the “retailization” of healthcare. In this webinar, healthcare experts Erin Killion and Jenn Dixon from Goodway Group will dive into these trends, what they mean for your healthcare organization, and strategic ways you can capitalize on each trend in your marketing campaigns this upcoming year. Join us to learn how to leverage cutting-edge marketing methods to spearhead growth in 2025.

    Women in Leadership: Keeli John

    Play Episode Listen Later Dec 5, 2024


    The Women in Leadership series explores the life and career path of women in health care leadership roles. In this episode, we spotlight Keeli John, Corporate Director of Planning, Design & Construction for Emory Healthcare.

    Rural Healthcare Roundtable

    Play Episode Listen Later Nov 22, 2024


    Join Sara Meyer, Khrista Boster, and Diane Markham as they discuss their Rural Marketing Group.

    SHSMD Rising Star Award; Tim McMahon

    Play Episode Listen Later Nov 19, 2024


    Meet Tim McMahon, one of SHSMD's 2024 Rising Stars.

    SHSMD Rising Star Award: Rachel J. Lott

    Play Episode Listen Later Nov 19, 2024


    Meet Rachel Lott, one of SHSMD's Rising Star Awardees.

    How to Find The Right Patients When Viewership Is So Fragmented

    Play Episode Listen Later Nov 11, 2024


    Today's media landscape presents a challenge for health care marketers. The expanding multiscreen landscape has dramatically altered the TV audience experience. For advertisers, this creates troubling impression fragmentation, preventing most campaigns from gathering a critical mass of viewer attention. But there are solutions. We can rein in fragmentation by simplifying audience aggregation and increasing focus on outcomes. Join us as Jeanette Geer, Sr. Director of Category Sales – Healthcare of Spectrum Reach tells us how focusing on outcomes, following data, and reaching health care audiences where they spend their time, you can harness the chaos.

    Designing Ambulatory Pricing Strategies in a Competitive Marketplace

    Play Episode Listen Later Oct 10, 2024


    Dan Clarin of Kaufman Hall discusses the industry's shift to ambulatory care, highlighting pricing and cost in the context of expanding surgery and imaging capacities and third-party partnerships.

    The Future of SHSMD: Evan Williams

    Play Episode Listen Later Oct 10, 2024


    Join us as we learn more about the new Executive Director of SHSMD, Evan Williams! Evan is a seasoned association leader and Certified Association Executive (CAE) who has a strong focus on strategic initiatives, fostering innovation and enhancing member engagement. Tune in to learn about what drew Evan to work with SHSMD, what his goals for his first year are, and more.

    Becoming the CEO of Your Life

    Play Episode Listen Later Oct 4, 2024


    Tune in as we discuss how to transform your life by identifying your passion, finding focus, and defining your path, empowering you to seize control and unlock your full potential.

    Building Morale, Metrics, and Community Ties with a Creative Communications Program

    Play Episode Listen Later Sep 20, 2024


    Despite COVID-19 challenges, Mount Nittany Health's communications team revitalized corporate culture through enhanced Intranet content, a positive media campaign, and employee recognition programs. Their efforts doubled Intranet engagement, generated over 300 positive media stories, and boosted employee satisfaction, healthcare quality, and recruitment.

    Bringing Segments to Life with Personas and AI

    Play Episode Listen Later Aug 23, 2024


    John McKeever and Stacey Mueller discuss Froedtert Health's work on psychographic segmentation. With just one year of experience working with the consumer personas they created, the organization has achieved some key learnings and developed a roadmap of use cases and integration opportunities.

    personas segments froedtert health
    The Critical Role of Leadership Development to Unlock Greater Well-Being at Work

    Play Episode Listen Later Jul 26, 2024


    Explore how effective leadership skills can improve workforce mental health and well-being, highlighting OhioHealth's Leadership Academy as a successful model for supporting employee well-being and guiding other organizations through change and disruption.

    Advancing Health Care Policy and Telling the Hospital Story

    Play Episode Listen Later Jul 12, 2024


    American Hospital Association leaders discuss the current Washington, D.C., landscape including implications of the national election, the ongoing advocacy agenda impacting hospitals, grassroots efforts for hospital leaders and staff using storytelling to advance public policy discussions.

    Social Media + Healthcare Heroes: A Dynamic Duo

    Play Episode Listen Later Jun 28, 2024


    Carley Cori (Weinstein) provides insights on using social media to honor healthcare heroes and support organizational goals, focusing on staff spotlights, diverse campaigns, and cross-functional collaboration for maximum impact.

    How We Built a Thought Leadership Engine to Amplify a Rural Health Care System

    Play Episode Listen Later Jun 25, 2024


    Join us as we delve into ECU Health's journey to becoming the national model for rural health and wellness through thought leadership, exploring its definition, tangibility, and timeline. Jason and Laura will share how we built understanding and gained senior leader buy-in, supported their online presence, and amplified our vision and strategy through their voices on a nationwide scale.

    Women in Leadership: Julie A. Freischlag

    Play Episode Listen Later Jun 10, 2024


    The Women in Leadership series explores the life and career path of women in health care leadership roles. In this episode, we spotlight Julie A. Freischlag, whose distinguished career as a surgeon paved the way to multiple chief surgery positions, ultimately leading to her current role as CEO of Wake Forest Baptist Health.

    Thriving Against the Odds: Using Super-Charged Engagement to Navigate the Path to Rural Hospital Sustainability

    Play Episode Listen Later May 31, 2024


    David Schreiner, CEO of Katherine Shaw Bethea Hospital discusses strategies for building a culture of care and high performance, inspiring leaders to be the best part of their stakeholders' day.

    Get Beyond Calling it “AI” and Explore How to Use Smart Technologies to Innovate

    Play Episode Listen Later May 17, 2024


    Roberta Levy Schwartz, Ph.D., FACHE, Chief Innovation Officer of Houston Methodist hospital system, discusses the transformative power of emerging digital technologies in healthcare. From AI to telemedicine, these innovations are reshaping the future of hospitals and streamlining daily operations, while tackling the challenges of healthcare marketing, communication, and strategic planning.

    The Future of Population and Public Health

    Play Episode Listen Later May 7, 2024


    Dr. David Ansell discusses how the future of population and public health will be examined within health care as a starting point, and then out to the community to examine public health intersects in the next five years.

    Aidan Hettler, the 24-year CEO of a Colorado Hospital

    Play Episode Listen Later May 2, 2024


    Aidan Hettler, a 24-year-old CSU College of Business graduate, recently assumed the role of CEO at Sedgwick County Health Center, overseeing critical healthcare facilities serving rural Colorado and Nebraska. Despite his youth, Hettler embraces the challenge of providing essential services to communities with limited healthcare access. Under his leadership, SCHC aims to thrive, prioritizing employee engagement and elevating care standards. Hettler's journey from recent graduate to CEO underscores the potential of seizing unexpected opportunities.

    Addressing the Absence of Diverse Participation in Clinical Trials (Case Study)

    Play Episode Listen Later May 1, 2024


    Join Benjamin as he shares insights into the Mayo Clinic's efforts to enhance diversity in clinical trials through community partnerships and innovative approaches like leveraging market research and AI to break down cultural barriers. Benjamin's case study, first presented at SHSMD's Public Relations and Communications course in 2023, will highlight the progress made and lessons learned.

    Women in Leadership: Christine Alvero

    Play Episode Listen Later Mar 13, 2024


    The Women in Leadership series explores the life and career path of women in health care leadership roles. Learn how Christine Alvero, DPT, MBA, FACHE went from athletic trainer to Vice President of Hospital Operations.

    Strengthening Risk Communications & Mitigating Misinformation in Health Care Emergency Management

    Play Episode Listen Later Feb 23, 2024


    Suzanne Hendery, Chief Marketing and Customer Officer at Renown Health and SHSMD Board Member; and Alan Shoebridge, Associate Vice President, National Communications Providence and SHSMD President, discuss their impressive session from the 2023 AHA Leadership Summit.

    Redesigning Work While Meeting the Demands of the Workforce

    Play Episode Listen Later Feb 13, 2024


    Health care leaders are taking steps to redesign work in creative ways to achieve greater efficiency in an environment that provides for greater virtualization of care and work, allowing greater customization to meet workforce demands, and ensuring that workers operate at the top of their license. Joanne Conroy discusses how Dartmouth Health and others are addressing today's workforce challenges.

    Building an Effective Research and Innovation Hub Within a Community-Based Health System

    Play Episode Listen Later Feb 9, 2024


    Stephen Behm of Bon Secours Mercy Health and Raena Zupan of Futurety discuss how Bon Secours Mercy Health changed its culture, developed new products, and attract, retain, and support visionary clinicians.

    Women in Leadership: Aimee Keller-Pickford

    Play Episode Listen Later Dec 12, 2023


    The Women in Leadership series explores the life and career path of women in health care leadership roles. Learn how Aimee Keller-Pickford grew from front-line manager to Chief Operating Officer at AdventHealth in Altamonte Springs, FL.

    Embracing Privacy as a Competitive Edge in Healthcare Marketing

    Play Episode Listen Later Dec 11, 2023


    Health care marketing has never been more challenging. From navigating HIPAA compliance to keeping up-to-date with the latest marketing technologies, health care marketers must constantly adapt to a rapidly evolving landscape. This podcast episode addresses these challenges head-on. Ray Mina, Freshpaint's Head of Marketing, will dive into how health care marketers can turn the challenge of privacy into a strategic advantage. By embracing a privacy-first approach to health care marketing, marketers will actually be able to unlock high-performance marketing tactics that have previously been off-limits. Doing that will put health care marketers ahead of their peers, allowing them to use privacy as a competitive advantage.

    Care in the Home: From the Waiting Room to the Living Room

    Play Episode Listen Later Nov 30, 2023


    Hospital at Home: The practice of making house calls may seem like a quaint and nostalgic concept, but it is quickly becoming one of the most disruptive solutions for advancing health care in the United States. Scott Rissmiller, MD of Atrium Health outlines how his Atrium is advancing in this area.

    Women in Leadership: Morgan Jones

    Play Episode Listen Later Nov 29, 2023


    The Women in Leadership series explores the life and career path of women in health care leadership roles. Listen to hear Morgan Jones's journey to becoming VP of Strategic Planning & Business Development at Duke Health.

    Adam Tiedt | SHSMD Rising Star Awardee

    Play Episode Listen Later Nov 17, 2023


    Adam Tiedt is one of 13 SHSMD Rising Star Awardees. T​​​​he SHSMD Rising Star recognizes health care strategy professionals under the age of 40 who have demonstrated outstanding promise in their respective fields. This recognition shines a spotlight on SHSMD members who have made or are on their way to making significant contributions to their profession and the SHSMD membership.

    Nick Hanson | SHSMD Rising Star Awardee

    Play Episode Listen Later Nov 15, 2023


    Nick Hanson is one of 13 SHSMD Rising Star Awardees. T​​​​he SHSMD Rising Star recognizes health care strategy professionals under the age of 40 who have demonstrated outstanding promise in their respective fields. This recognition shines a spotlight on SHSMD members who have made or are on their way to making significant contributions to their profession and the SHSMD membership.

    Kristina Schiller-Chaki | SHSMD Rising Star Awardee

    Play Episode Listen Later Nov 14, 2023


    Kristina Schiller-Chaki is one of 13 SHSMD Rising Star Awardees. T​​​​he SHSMD Rising Star recognizes health care strategy professionals under the age of 40 who have demonstrated outstanding promise in their respective fields. This recognition shines a spotlight on SHSMD members who have made or are on their way to making significant contributions to their profession and the SHSMD membership.

    Sarah Murlin | SHSMD Rising Star Awardee

    Play Episode Listen Later Nov 14, 2023


    Sarah Murlin is one of 13 SHSMD Rising Star Awardees. T​​​​he SHSMD Rising Star recognizes health care strategy professionals under the age of 40 who have demonstrated outstanding promise in their respective fields. This recognition shines a spotlight on SHSMD members who have made or are on their way to making significant contributions to their profession and the SHSMD membership.

    Advancing Your Strategic Plan: Actionable Insights to Create Value

    Play Episode Listen Later Nov 10, 2023


    David Grandy, Kaiser Permanente's National VP of Innovation, discusses how value creation and value capture, market forces, behavioral insights and competitive asymmetries form the basis of modern strategy.

    Bilingual Strategy Communications: Communicating With A Diverse Audience

    Play Episode Listen Later Nov 3, 2023


    Claudia Otero, Community Outreach Lead from Salinas Valley Health, shares insights on how to develop a messaging strategy to serve bi-lingual audiences.

    Rolling with the Punches – Managing Tough MarCom Budget Decisions During Challenging Times

    Play Episode Listen Later Oct 27, 2023


    Marketing and communications leaders are being hit with all kinds of budgetary decisions – forcing them to defend, dodge, or even throw in the towel. Julia Yoder (Brookings Health System), Amy Comeau (Emory Healthcare) and Sonal Ellison (Endeavor Management) discuss how marketing leaders are getting scrappy using data (and other punches) to get keep their marketing objective afloat.

    The First Phone Call – Where Marketing Plans Die in 4 Seconds Flat

    Play Episode Listen Later Oct 20, 2023


    Carolyn Cook of MedStar Medical Group and Kristin Baird of the Baird Group discuss how they made the phone experience an important element of its strategic focus by prioritizing and spotlighting key analytics to improve the experience.

    Lessons Learned: Academic Medical Centers Acquiring Community Hospitals

    Play Episode Listen Later Oct 16, 2023


    Anthony Powell, Knowledge Capital Group, and Eugene Hong, MUSC Heath, discuss the governance models and design principals used in acquiring community hospitals, as well as the issues and mitigations that arose in the effort to drive long term value and effectively manage the integration.

    Achieve Maximum Patient Engagement Through Connected Care

    Play Episode Listen Later Oct 6, 2023


    Jamey Shiels and Kelly Jo Golson of Advocate Aurora discuss how they use data, personalization and integrated digital health applications to delivery a personalize health and wellness journey for consumers that enhances engagement and improves health outcomes.

    Christine Albert Discusses Incoming Presidency and SHSMD Connections

    Play Episode Listen Later Sep 26, 2023


    Christine Albert Discusses her vision for her SHSMD Presidency as well as her conference session, "Never Let a Good Crisis Go to Waste: How Marketing and Communications is Leading Change and Impact"

    Culture of Trust

    Play Episode Listen Later Sep 20, 2023


    Jeff Goldsmith discusses how trust is foundational in health care relationships, whether it is between patients and their caregivers, among clinicians, or between clinicians and the institutions for which they work.

    How Marketing & Public Relations Can Help Advance Your Organization's Health Equity Strategy

    Play Episode Listen Later Sep 8, 2023


    Lindsay Cosimano joins the podcast to discuss health equity, which has become a pressing concern for patients, as they often encounter unequal care due to the healthcare system's failure to meet their clinical and social needs. Lindsay discusses how marketing and PR can play a role in tackling health equity.

    Referral Marketing: A Team-Based Approach in the B2B Space

    Play Episode Listen Later Sep 1, 2023


    Join us for an insightful podcast featuring Loren Farquhar and Shelly Caldrello as they discuss Phoenix Children's innovative approach to growing their pediatric service line through referrals. Discover how a combined effort from marketing, physician relations, and the clinical team can lead to successful B2B strategies and best practices that you can apply to enhance your own service line marketing. Learn how to foster strong relationships within your organization to amplify your referral marketing efforts and replicate the success of Phoenix Children's.

    Growth for Scale & Ownership: Different Options to Develop Partnerships

    Play Episode Listen Later Aug 25, 2023


    Gregory Calosso of Dana-Farber Cancer institute discusses the varying models of partnerships and discusses the pros, cons, and learnings that his organization has experienced in performing partnerships throughout the Northeast and they have ventured into new markets including in the Midwest.

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