Podcasts about iconicontent

Aaron Orendorff is the Head of Marketing at Recart, a text marketing app helping businesses grow through personalized AI text messages. He is also the Founder of iconiContent, which provides B2B content strategies to generate qualified leads and scale businesses. As a member of the Forbes Communications Council, Aaron's literary work has been featured in the New York Times, Mashable, Business Insider, and Success Magazine, among others. Before Recart, he was the Editor-in-Chief of Shopify Plus and the VP of Marketing at Common Thread Collective, an e-commerce growth agency. In this episode… Marketing is designed to communicate with consumers in hopes they purchase your products. SMS messaging is a marketing channel many brands pursue, but the majority do so ineffectively — negating its intended purpose of increasing sales revenue. What SMS strategies should you implement to reach target audiences, and which methods should you avoid? Most brands spend their marketing budgets on mass messaging campaigns — known in the industry as batch and blast — which can be expensive if improperly used. Marketing expert Aaron Orendorff explains that brands can determine SMS campaign success by the amount of new leads added to their messaging list. Finding a messaging cadence and incorporating follow-up messages to consumers who abandon their carts can generate more sales and significantly increase revenue.   On this episode of the Up Arrow Podcast, William Harris welcomes Aaron Orendorff, Head of Marketing at Recart, to discuss why brands struggle to produce favorable results from their SMS marketing strategies. Aaron shares insights on using SMS strategies effectively. He also explains how the five foundational messaging flows improve customer engagement and increase sales.

Brand loyalty is a coveted metric in the game of retention. But, what does brand loyalty actually mean? And how do modern DTC brands begin to build deeper connections with customers to encourage repeat purchases and extended LTVs? Kristen and Aaron Orendorff, founder of iConicontent and previously editor in chief at Shopify Plus, go on a super deep dive into this uber important, yet elusive metric. Tune in to hear Aaron's top tactics for actively driving customer loyalty through storytelling, brand aesthetics, loyalty programs, and content with examples from companies like Tracksmith and Pura Vida. Plus, learn who is the Most Handsome Man in Portland (hint: It's not a human).

Aaron Orendorff, founder of iconiContent, joins the show to school us—myself included—on all things content marketing. We dissect the process of researching, writing, and optimizing Aaron’s article “What Is the Future of Ecommerce?”, and he shares his tips on how I can revamp my 2019 State of the Merchant Report. Listen in as Aaron explains how to save your business and your audience from terrible content. You can find show notes and more information by clicking here: https://bit.ly/2ZDObTk  Interested in our Private Community for 7-Figure Store Owners?  Learn more here.   Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

What’s the best way to market and grow a business? Do you often lock yourself in a conference room to avoid distractions and answer that question? Does one idea keep coming to mind? Guest writing for influential publications.  Aaron Orendorff does it. He is the founder and CEO of iconiContent, as well as the editor-in-chief of Shopifyplus. Guest blogging was a foundational ingredient to scaling his personal brand. Aaron’s used guest writing to build clients for his own business and help land a job at Shopify. He shares the importance of writing for such publications, where to start, how to find ideas for articles to be accepted, and how to pitch articles. Some of the highlights of the show include:  Aaron spent 2 ½ years guest posting, guest blogging, and writing articles for publications that he respected and wanted to be like Aaron began building relationships and cold pitching to editors anywhere and everywhere to get ahold of email addresses He understands that social proof is one of the most powerful levers to convince somebody to enter your funnel or start talking to you online Cold Pitching Process: Reverse engineering of popular topics; speaking language/terminology of audience; using Buzzsumo to find popular social media What are the headline formulas? What’s the word count? How did they use images? How are they interlinking? Did they like a lot of data? Aaron sent publishers a complete article tailored to their publication; he identified topics related to popular posts on their site and discovered competitive holes What gets responses from editors? Behind-the-scenes work, show instead of tell, and sending publishers a brief email with the attached article as a Word doc Go to About or Contact Website pages for the publications or use tools to find email addresses of the editors Rejections: Write an entire article for a specific publication, send it to the editors; wait to get rejected Risk-to-Reward Ratio: Once rejected, tweak it and send to a different publication; work your way down a publication list; risk goes way down After first “yes,” doors open and it’s far easier to write for publications a second, a third, a fourth time; promote articles after published to maximize opportunities Guest writing has helped by getting attention from editors/other writers and building relationships with them through customized, valuable articles To start guest writing: 1) Write complete articles tailored for specific publications; don’t send pitches; 2) Find what’s popular at their and competitors’ sites Links:  iconiContent Shopifyplus Buzzsumo Google Trends Email Permutator ContactOut Write and send a review to receive a CoSchedule care package

Aaron Orendorff is the Editor in Chief of Shopify Plus and the founder of iconiContent. Last year, Aaron was named by Forbes as both a “Top 10 B2B Content Marketer” and a “Top 25 Marketing Influencer to Watch.” He’s been a contributor to sites like Mashable, Entrepreneur, Success, Business Insider, and Lifehacker. Over the last three years, Aaron’s written the top-performing and most-shared posts at Content Marketing Institute, Unbounce, Copyblogger, and GetResponse. In addition to all that, Aaron is the father of three daughters, two bunnies, and the husband of one wife. During the interview we discuss: - Aaron shares why he hates Wikipedia plus several lessons he learned about how to write and structure content to make them rank higher on Google. - Aaron then shares an experiment he ran that helped him to get a top ranking on Google in top 3 in less than 48 hours. - Aarons shares a super secret hack that he uses to ensure that people read his long-form articles. - Then he shares one really important step he takes before he creates new content. - Aaron shares one of his favorite hacks for getting authority sites to link to his long-form content. - 5 proven steps to getting ranked on page 1 of Google  - Aaron shares his favorite growth tool/software. - Aaron then goes onto sharing his favorite book on growth hacking. Aaron's website: www.linkedin.com/in/aaronorendorff www.shopifyplus.com www.iconicontent.com 

Aaron Orendorff is a regular contributor at Mashable, Fast Company, Business Insider and more as well as the founder of iconiContent where he’s busy “saving the world from bad content.”

Aaron Orendorff is the founder of iconiContent and a content Marketer at Shopify Plus — the enterprise arm of Shopify. He's also a regular contributor at Mashable, Entrepreneur, Lifehacker, Fast Company, Business Insider and more. Forbes Top 25 Influencer to Watch 2017 Grew his freelance content marketing business from zero to six-figures in a year and a half Wrote the biggest articles of year at Unbounce (twice), Copyblogger (twice), Content Marketing Institute, and GetResponse Voted both the top copywriting and top blogging articles "of all time" by Inbound.org and Ahrefs

Aaron Orendorff is the founder of iconiContent and a content Marketer at Shopify Plus — the enterprise arm of Shopify. He's also a regular contributor at Mashable, Entrepreneur, Lifehacker, Fast Company, Business Insider and more. Forbes Top 25 Influencer to Watch 2017 Grew his freelance content marketing business from zero to six-figures in a year and a half Wrote the biggest articles of year at Unbounce (twice), Copyblogger (twice), Content Marketing Institute, and GetResponse Voted both the top copywriting and top blogging articles "of all time" by Inbound.org and Ahrefs

In this episode of the Call to Action podcast, we talk to Aaron Orendorff, founder of iconiContent, about the epic presidential marketing teardown he wrote for the Unbounce blog (psst, it got over 6000+ shares!). He explains how he got 18 CRO experts to contribute and which candidate's CRO he thinks worthy of election.

In this episode of the Call to Action podcast, we talk to Aaron Orendorff, founder of iconiContent, about the epic presidential marketing teardown he wrote for the Unbounce blog (psst, it got over 6000+ shares!). He explains how he got 18 CRO experts to contribute and which candidate's CRO he thinks worthy of election.

“It’s almost cliche to say but the Internet is challenging. There’s so much noise. Why do weed another blog or another channel?” While digital media has provided more opportunities for building brands online, it’s also created a level of noise that’s hard to break through. Aaron Orendorff helps college students, speaking audiences, and marketing clients do just that. We discussed all of this on this week’s episode of the On Brand podcast.   About Aaron Orendorff Aaron Orendorff is a regular contributor at Entrepreneur, Lifehacker, Huffington Post, Fast Company, Business Insider, Content Marketing Institute, Copyblogger, Unbounce, and more. When he’s not terrifying college students in the public speaking classroom, he’s busy “Saving the World from Bad Content” at iconiContent.com. Grab his Ultimate Content Creation Checklist or follow him on Twitter. Episode Highlights How heaven and hell play a roll in your marketing. “We’re all looking to be saved from hell and delivered to heaven.” Aaron reminded us that this classic structure along with these dramatic stakes can help us connect with our audience on an emotional level. Your story shouldn’t have your brand at the center of it. We have to make our audience an actor in the story. “It’s not just ME! ME! ME! in focus. We have to get into our customers’ shoes. What are they struggling with?” More content isn’t always better. Aaron and I spoke at great length (irony alert!) on the fact that too often we think that to get better at content creation we need to create more of it. “Everyone loves skyscraper (blog) posts but you can just be a retread of what others are already doing.” Where do you start with an Ultimate Content Creation Checklist? “I make people start with thinking a lot about who they serve. What stories do you tell internally today? And who do you admire? Which brands do you connect with viscerally?” You can download Aaron’s FREE content checklist here. What brand has made Aaron smile recently? “I’m a borderline cult member to anything Tim Ferris does. The thing is, he isn’t the one talking about how great he is everywhere.” To learn more about Aaron, you can follow him on Twitter and check out theiconiConent website. He also just wrote a piece examining the Trump vs. Clinton campaigns.Check it out now. As We Wrap … Before we go, I want to flip the microphone around to our community … Recently Marie Gabrielle gave us a shoutout from the Philippines for our episode featuring Erica McGillivray from Moz. Thanks for listening Marie! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. And finally a reminder that On Brand is brought to you by the Social Brand Forum. This premier digital marketing experience takes place September 22-23 in beautiful Iowa City, Iowa. Learn from experts like Jay Baer, Joe Pulizzi, and Gini Dietrtich in the heart of the heartland. Listeners of the show get the best rate when they register using promo code ONBRAND at socialbrandforum.com. Until next week, I’ll see you on the Internet!

In this episode of the Call to Action podcast, we have a quick story about why we've restructured our AdWords account into country-specific campaigns. Then, we speak to Aaron Orendorff of iconiContent about everything display ads: banner blindness, the fat thumb phenomenon and how one company used display ads in their content to recruit qualified employees.

In this episode of the Call to Action podcast, we have a quick story about why we've restructured our AdWords account into country-specific campaigns. Then, we speak to Aaron Orendorff of iconiContent about everything display ads: banner blindness, the fat thumb phenomenon and how one company used display ads in their content to recruit qualified employees.