Podcast appearances and mentions of ryan moran

Most D2C brands have tried YouTube ads. Almost none of them are getting credit for what those ads are actually doing. Brett Curry, CEO of OMG Commerce and the guy behind YouTube growth for brands like Native, Arctic, and Dude Wipes, makes the case that in-platform reporting is under-counting YouTube's real impact by roughly 70% — and that the brands leaning in right now are about to widen the gap on everyone still dabbling.This one goes deep: incrementality testing, omnichannel attribution, creative frameworks, and why your Meta winners almost certainly won't survive on YouTube.Inside the episode:Why a 1.0 in-platform ROAS on YouTube is probably a 3.4 in reality — and the 190-test incrementality study behind that numberHow Arctic drove a 25% Walmart sales lift (and 230% branded search lift) by running YouTube in select markets — measured scientifically against matched control marketsThe three creative types that actually work on YouTube: hero/brand films, single-creator UGC, and the specific criteria your Meta winners need to meet before you bother testing themHow to diagnose a broken YouTube ad using just three metrics: view rate, click-through rate, and average watch time per impression — and what each one tells you to fixWhy campaign structure for retail lift looks completely different than for D2C sales — and how to set up for both at once—Sponsored by OMG Commerce - go to https://www.omgcommerce.com/contact and request your FREE strategy session today!—‍Chapters:[0:00] Introduction: Why Most Brands Still Suck at YouTube[1:51] Audience Poll: Who's Actually Winning on YouTube?[3:15] The Core Problem: Bringing a Meta Mindset to YouTube[4:05] YouTube as Trust: Creators, TV, and Time Spent[8:14] Incrementality 101: Measuring the Real Impact of Your Ads[11:22] How Incremental Is YouTube? The 3.4x ROAS Reality[15:28] Going Omnichannel: Using YouTube to Drive Retail and Amazon Sales[19:13] Arctic Case Study: Measuring YouTube's Impact on Walmart Sales[24:09] Creative Diversity: The Essential Elements of a YouTube Ad[27:16] Creative Breakdown: Single Influencer, Hero, and Mashup Ad Examples[38:05] Creative Story Arc: How to Hook Viewers and Drive Action[40:24] Creative Feedback Loops: What Data to Watch and Why[46:09] Campaign Structure: How to Buy Media Based on Your Goals[51:56] Measure, Model, Maximize: The Trifecta of YouTube Measurement—Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/channel/UCQmbMwBW8LYDfFAqNqlgTGw Website: https://www.omgcommerce.com/ Request a Free Strategy Session: https://www.omgcommerce.com/contactPast guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, JC Hite, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Stephane Colleu, Jeff Oxford, Bryan Porter and more

YouTube ads veteran Brett Curry (OMG Commerce) and TikTok Shop expert Jordan West (Social Commerce Club) went back and forth live on what's actually moving the needle for D2C brands right now — and some of their takes are going to sting. Most brands are still treating Google spend as a given, measuring YouTube with click-based attribution that was never built for it, and ignoring a TikTok Shop launch strategy that flips the creator dynamic entirely.Inside the episode:The YouTube Shorts formula that's working in 2026 — why Brett reversed his position, and the 4 things a video must have (including minimum length) before you waste money testing itThe Blitz methodology explained — how Social Commerce Club seeds hundreds of creators in a 24–48 hour window to manufacture momentum and make big creators come to you instead of the other way aroundWhy Jordan thinks most Google spend is a non-incremental tax — and the channel hierarchy he'd use for every D2C brand over $10MThe TikTok Shop–to–Shopify halo effect — the data Jordan's team is seeing that almost nobody is talking about yet"My brand is too premium for TikTok Shop" — Jordan's reframe on why that objection is almost always wrong, and what to ask insteadSponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!Chapters:[0:00] Introduction: Brett Curry & Jordan West Swap Podcasts[1:09] Why YouTube CPMs Are the Most Underpriced in the Industry[5:00] What's Working on YouTube Shorts: The Framework for Winning Creative[7:57] TikTok Shop Deep Dive: Jordan's Obsession with Demand Generation[10:01] Like, Know, and Trust: Why YouTube Is the Ultimate Brand-Building Platform[11:28] Ad Break: OMG Commerce Omnichannel Growth[12:37] The Blitz Methodology: How Social Commerce Club Concentrates Creator Signal[16:46] Moments vs. Blitzes Explained: Definitions and How They Drive Momentum[19:42] How Far Can Brands Actually Scale on YouTube?[21:53] Why MTA Tools Underreport YouTube: The Case for Incrementality Testing[22:58] The Problem with Multi-Touch Attribution: Jordan's New Halo Tracking Concept[25:17] Incrementality Explained with a Retail Store Analogy[28:43] Rapid Fire YouTube Questions: Mashup Creatives and Repurposing Creator Content[30:53] YouTube Targeting Strategy: Why You Still Need to Feed the Algorithm Signal[32:22] Which Brands Should Be on YouTube But Aren't?[33:09] Hot Take: The Right Ad Spend Hierarchy for D2C Brands[34:43] YouTube vs. Meta by Product Type: Apparel, Problem-Solution, and Omnichannel[37:15] If TV Works, YouTube Should Work: The CTV and Linear TV Connection[38:10] Is Your Brand Too Premium for TikTok Shop? Jordan's Answer[39:42] Why TikTok Shop Is a Fundamentally Different Beast Than TikTok Ads[41:05] Wrap-Up: Where to Find Brett and JordanConnect With Brett:LinkedIn: / thebrettcurryYouTube: / @omgcommerceWebsite: https://www.omgcommerce.com/Request a Free Strategy Session: https://www.omgcommerce.com/contactRelevant Links: Jordan's LinkedIn: jordan-west-marketer/ ‍Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, JC Hite, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Stephane Colleu, Jeff Oxford, Bryan Porter and more

MAY MADNESSThe latest episode of the D-Fly & Dixie Podcast dives headfirst into the opening weekend of the NCAA Men's Lacrosse Tournament, with special guest Ed Lee of The Baltimore Sun joining the show. Dan, Dixie, and Ed start by surveying one of the most wide‑open brackets in recent memory, discussing momentum teams like Princeton, Richmond, Virginia, Penn State, and Army. They also unpack the season‑long turmoil at UMBC, with Ed detailing the prolonged and confusing administrative handling of the Ryan Moran situation. Continuing to get Ed's expertise on local college sports, the trio then shifts to Maryland's rare absence from the NCAA field for the first time in 22 years and a brutal school year overall for Terps athletics. From there, they break down all eight first‑round matchups, offering analysis on every game. Packed with insight, storytelling, and tournament energy, it's one of the most comprehensive May Madness previews the show has ever delivered.GAME PREVIEWSSaturday, May 9UAlbany (11-5) at No. 3 North Carolina (12-4) | Noon | ESPNUArmy (13-3) at No. 8 Penn State (9-5) | 2:30 p.m. | ESPNUJohns Hopkins (9-5) at No. 7 Cornell (11-4) | 5 p.m. | ESPNUDuke (9-4) at No. 4 Richmond (14-1) | 7:30 p.m. | ESPNUSunday, May 10Jacksonville (11-5) at No. 2 Notre Dame (10-2) | Noon | ESPNUMarist (12-4) at No. 1 Princeton (13-2) | 2:30 p.m. | ESPNUYale (9-5) at No. 6 Syracuse (11-5) | 5 p.m. | ESPNUGeorgetown (10-4) at No. 5 Virginia (10-6) | 7:30 p.m. | ESPNUGIVE & GOIn this week's media-themed Give & Go, the guys discuss the best press boxes and media game‑day experiences in college lacrosse, with Ed praising Hofstra's legendary media fridge and Dixie shouting out Homewood, the Dome, and Dorrance Field. 

Most DTC brands are making million-dollar channel decisions based on attribution data that's fundamentally wrong. Olivia Kory — CSO of Haus and the incrementality expert Brett references on stage more than almost anyone — breaks down what it actually takes to know if your ads are working. Spoiler: if you've been writing off YouTube based on MTA, you owe yourself a retest.Inside the episode:Why YouTube's true ROAS is 3.4X what the platform reports — and how Haus's 190-test study across 74 brands proved it (plus why your D2C numbers alone are only half the picture)The right time to start incrementality testing — it's not when you're huge, it's when your business gets complicated enough that turning off ads won't give you a clean answerHow StockX went from barely spending on YouTube to making it their #2 acquisition channel — by running geo holdout tests and acting on the resultsWhy Meta's optimization might be too good — and how brands like Jones Road are improving their iROAS by making changes that look worse in-platformThe surprise winner: AppLovin — Olivia came in skeptical of mobile game ad inventory and got data she didn't expectHaus's new DTC Basics tier — a lower-cost entry point so more brands can stop guessing which channels are actually driving growth Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today! Chapters: [00:00] Intro clip — Olivia on treating incrementality as a report card vs. a growth tool[00:22] Introductions & background — Olivia's path from Starcom → TubeMogul → Netflix → Quibi → Sonos → Haus[06:55] What is incrementality? — The randomized controlled trial analogy; geo holdouts vs. click-based attribution[10:45] When should a brand start using incrementality? — The low-to-mid 8-figure inflection point; multi-channel complexity as the signal[15:34] Native platform lift studies (Meta & Google) — Are they worth it? Signal loss, CAPI, iOS 14.5 limitations[17:25] Geo holdout vs. user-level testing — Why Haus was "born out of the ashes of iOS 14.5" and went all-in on geo[19:37] How a Haus geo holdout test actually works — Data ingestion, experiment design, market matching, results[23:20] Actioning on incrementality data — Coaching leadership, making reallocation decisions, improving channel performance over time[26:02] How long should you run a test? — Why 2-week YouTube tests fail; 4–6 week minimums and the role of consideration cycles[27:19] Incrementality as an optimization loop, not a report card — Connor from Ridge, Cody from Jones Road Beauty, and the StockX story[30:42] Key metrics defined — iROAS, iCPA, incrementality factor, and why in-platform ROAS can mislead you[32:47] Branded search — Is it incremental? Simple Modern's 5% read, when Amazon bidding on your terms changes the math[35:57] Treatment window & post-treatment window (PTW) — How Haus structures tests for YouTube, Meta, and CTV; lagged effects explained[39:36] Consideration cycles & post-purchase surveys — Why your path-to-purchase report is probably shorter than reality[41:00] Halo effects: Amazon & retail — Why omnichannel brands that only measure D2C are understating YouTube's impact[41:58] The Haus YouTube study findings — The 3.42x incrementality factor; halo effects that doubled lift when Amazon/retail pulled in; Demand Gen vindicated[44:10] YouTube vs. Meta: how the channels differ incrementally — Meta's short payback window, the "too good at intent" problem, and why YouTube wins on halo effects[46:53] Surprises from the data — YouTube (not surprising to Olivia), AppLovin (very surprising), and why TV results swing wildly based on inventory type[50:16] The biggest levers to improve incrementality — Creative first (30–50% wins), then account structure, traffic composition, and spend level[51:46] A DemandGen campaign running on Gmail — A real audit story and why traffic composition can make a channel look broken when it isn't[53:13] Haus's new DTC Basics tier — A lower-cost entry point to measure D2C and Amazon across core ad channels[54:54] Wrap-up & where to find Olivia — Part two teased around the next Haus YouTube report Connect With Brett: LinkedIn: / thebrettcurry YouTube: / @omgcommerce Website: https://www.omgcommerce.com/ Request a Free Strategy Session: https://www.omgcommerce.com/contact Relevant Links: Olivia's LinkedIn: /olivia-kory-50230812 Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, JC Hite, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Stephane Colleu, Jeff Oxford, Bryan Porter and more

The episode opens with D‑Fly and Dixie setting up a massive weekend in college lacrosse, highlighted by six Top‑20 matchups and a marquee Patriot League showdown between Loyola and Army. After some light banter about last week's picks and their “Give & Go” Ravens debate, the hosts dive into a long, impassioned discussion about the UMBC coaching controversy, detailing the months‑long suspension, reinstatement, and sudden termination of head coach Ryan Moran. They cite poor administrative communication, player support for Moran, and broader athletic‑department turmoil.From there, the show shifts into full preview mode, breaking down the weekend's biggest games across the Big Ten, ACC, Ivy League, and Patriot League. They analyze Penn State–Rutgers, Loyola–Army (with an interview from Loyola goalie Max Watkinson), Notre Dame–Duke, UNC–Virginia, Princeton–Harvard, and the rivalry centerpiece: Maryland at Johns Hopkins on Homewood Field. Matchups, faceoff battles, goaltending edges, RPI implications, and stylistic tendencies all get attention in anchoring the analysis. Loyola senior goalkeeper Max Watkinson joins the show to talk about his journey from local St. Paul's standout to the Greyhounds' anchor in net, his unexpected path into high‑level lacrosse, and the program's resurgence in 2026. He discusses launching his own podcast (Crease Talk), the patience required while waiting behind veteran goalies, and how competing with players like Rutgers' Carden Stoller shaped his development. Watkinson highlights the impact of new offensive coordinator Justin Ward, the growth of Loyola's defense, and the emotions surrounding Senior Day with a Patriot League No. 1 seed on the line. He also reflects on his viral goalie goal against BU, shares his favorite Loyola traditions and Baltimore staples, and closes with lighthearted quick hitters about teammates, road-trip mishaps, and who controls the locker room aux.GAME PREVIEWSFRIDAYNo. 16 Penn State (6-5, 2-2 B1G) at No. 19 Rutgers (8-5, 1-3) | 8 p.m. | BTN | Nittany Lions -3.5/19.5SATURDAYNo. 14 Army (9-3, 4-2 PL) at No. 18 Loyola (8-4, 5-1) | noon | ESPN + | -1.5/22.5No. 1 Notre Dame (8-1, 2-1 ACC) at No. 15 Duke (8-3, 0-2) | noon | ESPNU | Irish -2.5/22.5No. 3 UNC (10-2, 1-1 ACC) at No. 9 Virginia (7-5, 2-1) | noon | ACCNX | Tar Heels -1.5/23.5No. 2 Princeton (9-2, 3-1 Ivy) at No. 9 Harvard (9-2, 3-1) | 1 p.m. | ESPN+ | -2.5/25.5No. 7 Maryland (6-4, 3-1 B1G) at No. 13 Johns Hopkins (7-4, 2-2) | 2 p.m | ESPNU | Terps -1.5/20.5GIVE & GOIn this week's Hopkins-Maryland Rivalry-themed Give & Go, D-Fly challenges Dixie in a playful trivia‑style game comparing the age of the Hopkins–Maryland rivalry to inventions like Duck Pin Bowling, the zipper, escalator, and teddy bear.

Scaling an eCommerce brand isn't just about ads, creatives, or new channels.Often, the biggest growth unlock comes from how you treat customers after the purchase.In this episode of eCommerce Evolution, Brett sits down with Kristin Keys, VP of Customer Experience at Baseball Lifestyle 101, to break down how CX can become a true growth engine.From empowering support teams to turning angry customers into loyal advocates, Kristin shares how great customer experience drives retention, increases LTV, and fuels word-of-mouth growth.If you're struggling with churn, negative reviews, or rising CAC, this episode is packed with actionable insights to help you turn CX into a competitive advantage.—Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!—Chapters:(00:00) Introduction: CX as a Growth Engine with Kristin Keys(03:12) Why Good CX Drives Retention, LTV & Word of Mouth(07:00) The Baseball Lifestyle 101 Origin Story(14:02) Reducing Refunds, Chargebacks & Negative Reviews(20:04) Empowering Your Team to Resolve Issues on the Spot(24:10) Going Above & Beyond: Community Stories & Surprise Moments(30:51) Key Metrics: Return Rate, Repeat Purchases & Sales from Support(36:50) Biggest CX Mistakes D2C Brands Make(41:46) Parting Advice: Build a CX Team That Loves Your Brand—Connect With Brett:LinkedIn: https://www.linkedin.com/in/thebrettcurry/YouTube: https://www.youtube.com/@omgcommerceWebsite: https://www.omgcommerce.com/Request a Free Strategy Session: https://www.omgcommerce.com/contactRelevant Links:Kristin's LinkedIn: https://www.linkedin.com/in/kristinkeyes23Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, JC Hite, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Stephane Colleu, Jeff Oxford, Bryan Porter and more

Scaling paid ads isn't just about better creatives or media buying tweaks.Often, the real unlock is what happens after the click.In this episode of eCommerce Evolution, Brett sits down with Paddy McLarnon, founder of PM Digital Designs, to break down full funnel CRO; from advertorial landing pages to value stacking to subscription optimization.If your CAC is creeping up, your conversion rate feels capped, or your subscription churn is eating margin, this episode is packed with practical insights to help you scale profitably.—Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!—Chapters: (00:00) Introduction(05:01) The Biggest CRO Mistakes Brands Make(07:42) Ad-to-Lander Congruency(09:36) Advertorials & Listicles: Real Examples(16:56) Offer Stacking & Value Perception(19:55) Using Customer Surveys to Build Better Copy(25:13) Why Conversion Rate Can Mislead You(29:27) How to Hit a 72% Subscription Take Rate(36:48) Subscription Offer Breakdown: Real Examples(46:10) Buy Box Optimization & Pricing Psychology(50:13) Email, SMS & Follow-Up Flows—Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ Request a Free Strategy Session: https://www.omgcommerce.com/contact Relevant Links:Paddy's LinkedIn: https://uk.linkedin.com/in/paddy-mclarnon-cro-for-shopify-brands-2055ba124Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, JC Hite, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Stephane Colleu, Jeff Oxford, Bryan Porter and more

AI in eCommerce marketing isn't about “better prompts” anymore, it's about better systems. Brett sits down with returning guest Russ Henneberry (TheClick.ai, co-author of Digital Marketing for Dummies) to unpack what's new and what's next: Claude Cowork, agentic workflows, skills that “self-improve,” and what happens when your AI can actually use your files, tools, and data — not just chat about it.If you're a DTC founder, CMO, or operator trying to scale performance without scaling headcount, this episode is a blueprint for how modern teams are building repeatable AI routines for content, reporting, and decision-making.—Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!—Chapters: (00:00) Intro(02:05) What Cowork is: agentic plans, local files, and “skills”(05:20) Skills that self-improve, plus persona + offer as core context(08:10) Cowork as a “brain” with version control, shared across workflows(10:10) Connected sources: Notion transcripts, Zoom notes, and MCP-style integrations(15:10) Parallel agents and context windows: why this runs faster than chatbots(18:05) Skill marketplaces, sharing zips, and the security caution(23:10) OpenClaw/Open-source talk: the 4 “levels” (chatbot → cowork → code → open source)(28:05) Hardware reality: Mac Minis, Apple silicon, and “processing power” as leverage(31:05) Content system: Source → Structure → Format → Polish (newsletter example)(38:30) Click.ai membership, team training, and closing thoughts on revenue/employee—Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ Request a Free Strategy Session: https://www.omgcommerce.com/contact Relevant Links:Russ's LinkedIn: https://www.linkedin.com/in/russhenneberrytheCLICK: https://theclick.ai/Digital Marketing for Dummies: https://www.amazon.com/Digital-Marketing-Dummies-Business-Personal/dp/1119235596Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, JC Hite, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Stephane Colleu, Jeff Oxford, Bryan Porter and more

Creative volume isn't the unlock. Better messaging is.In this episode of eCommerce Evolution, Brett sits down with Nate Lagos (CMO of Adapt Naturals, former Head of Growth at Original Grain) to break down how great storytelling drives real performance.From selling wooden watches through emotional positioning… to increasing AOV by reframing gift messaging… to building ads that scale without “fatigue” — this episode is a masterclass in understanding why customers actually buy.If you're a DTC founder, CMO, or operator tired of launching more ads without improving results, this conversation will recalibrate how you think about copy, positioning, and brand personality.—Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!—Chapters: (00:00) Intro(05:05) Nate's origin story, and why storytelling became a “performance lever”(07:40) Selling the story behind the materials (10:30) Customer motivation deep dive: status, identity, and gift-giving (15:05) Creative quantity vs quality(19:05) Finding the real “why”: research methods (23:10) Brand as “personality”(30:10) Testing surprises + valence/intensity framework(37:15) Practical frameworks: adjective formula—Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ Request a Free Strategy Session: https://www.omgcommerce.com/contact Relevant Links:Nate's LinkedIn: https://www.linkedin.com/in/natelagosAdapt Naturals: https://adaptnaturals.comOriginal Grain: https://www.originalgrain.com/Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, JC Hite, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Stephane Colleu, Jeff Oxford, Bryan Porter and more

In this episode, host Brett Curry discusses seven essential habits that successful brands adopt, which struggling brands often overlook. He dives deep into the importance of measuring actionable metrics, respecting momentum in business growth, balancing brand and performance marketing, and understanding the dynamics of demand generation versus demand capture. Listen in and discover the timeless principles of marketing that remain relevant in today's fast-paced environment. An episode packed with actionable insights to enhance your e-commerce strategies for 2026.—Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!—Chapters: (00:00) Intro(03:08) Measuring Actionable Metrics(07:55) The Importance of Momentum in Business(11:00) Balancing Brand and Performance(14:47) Demand Capture vs. Demand Generation(17:24) Recover hidden Amazon revenue with Threecolts(18:20) Incrementality in Marketing Measurement(23:34) Creative Rhythms and Diversity(26:56) Timeless Marketing Principles for Modern Success(31:55) We Want to Help You Grow—Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ Request a Free Strategy Session: https://www.omgcommerce.com/contact Relevant Links:Join us in LA for Scale with YouTube Ads Live: omgcommerce.com/laeventSponsor Offer | Threecolts: https://threecolts.comPast guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, JC Hite, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Stephane Colleu, Jeff Oxford, Bryan Porter and more

This is a recording from AMZ Innovate 2025 in New York City. Brett Curry breaks down why YouTube is a fundamentally different growth channel than Meta, TikTok, or Amazon ads, and why most brands struggle when they treat it like “just another social platform.” He explains the four key ways people use YouTube (searching, streaming, scrolling, shopping), shares a proven creative formula to keep viewers from skipping, and walks through an Arctic case study showing measurable lift in branded search and Walmart sales. Finally, he covers why YouTube measurement often understates true performance and what to track instead (search lift, sales lift, geo holdouts, Amazon + DTC combined impact).—Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!—Chapters: (00:12) Intro(01:11) YouTube is the missing piece for ecommerce growth(04:07) YouTube on CTV + why creative can't be a direct Meta/TikTok copy(06:50) Examples of YouTube-powered brand growth (Dr. Squash, Native, BOOM)(10:20) Creative strategy: length, formats, and what actually converts(11:12) The 5-part YouTube creative formula (hook → CTA)(14:34) Creative examples breakdown (RTIC durability, Native UGC montage, OPO Pop)(15:51) Sponsor Offer: Loop Subscriptions (21:18) What metrics matter for creative feedback loops (view rate, watch time, clicks, CVR)(26:01) Why YouTube under-measures + incrementality findings (House Analytics)(28:36) The “trifecta of lift”: Amazon baseline + search lift + overall sales trend(30:41) Sponsor: Fermat (AI-native commerce platform)—Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ Request a Free Strategy Session: https://www.omgcommerce.com/contact Relevant Links:Sponsor Offer | LOOP (Mention Ecommerce Evolution): https://www.loopwork.co/Sponsor Offer | Fermat (Mention Ecommerce Evolution): fermatcommerce.comPast guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, JC Hite, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Stephane Colleu, Jeff Oxford, Bryan Porter and more

Elina Panteleyeva is the founder of Dood Woof, a 7-figure brand built specifically for Doodle dog breeds. After getting laid off, she bootstrapped her business from $0 to 7 figures in 15 months with no prior Ecommerce experience, no team and no outside investors. outside funding. Elina scaled fast by focusing on niche product-market fit, building a raving fan base, and using scrappy organic marketing to drive Amazon and TikTok Shop growth. Now, she helps other founders grow and scale their eCommerce brands profitably by building a brand that serves a specific group of people. In This Conversation We Discuss:[00:00] Intro[00:34] Sponsor: Taboola[01:44] Building products around customer pain points[02:53] Identifying problems through community research[05:19] Sponsor: Next Insurance[06:32] Balancing product creation with marketing[06:48] Building trust through storytelling[09:15] Collecting feedback to shape products[10:50] Creating scarcity to drive excitement[12:38] Identifying niches with specific pain points[13:47] Sponsor: Electric Eye[14:56] Sponsor: Freight Right[16:56] Collecting reviews to build credibility[18:37] Training mindset to handle uncertainty[21:59] Discovering entrepreneurial instincts early[22:29] Focusing on one channel before diversifying  [25:34] Leveraging micro-influencers for growthResources:Subscribe to Honest Ecommerce on YoutubeCreating Healthy Happy Lives for Doodles doodwoof.com/Follow Elina Panteleyeva instagram.com/doodwoofco/?hl=enReach your best audience at the lowest cost! discover.taboola.com/honest/Easy, affordable coverage that grows with your business nextinsurance.com/honest/Schedule an intro call with one of our experts electriceye.io/connectTurn your domestic business into an international business freightright.com/honestIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

When Beav Brodie was handed his wife's purple diaper bag to carry around town, he knew something had to change. As a tattooed, custom car-building dad, that bag just didn't fit. So he did what any problem-solver would do—he grabbed his sewing machine and made his own. That side project turned into Tactical Baby Gear, a thriving eCommerce brand that's become the go-to for dads who want gear that's as functional as it is badass. In this episode, Beav shares his journey from knowing absolutely nothing about eCommerce (including what a UPC code was) to building a product line that customers trust and keep coming back for. He also pulls back the curtain on navigating the chaos of 2025—from Meta auction issues to tariff headwinds—and why he's betting big on Amazon and YouTube as his growth channels for the year ahead.—Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!—Chapters: (00:00) Opening & Introducing Beav Brodie(04:45) 2025 Headwinds, Tariffs & Personal Life Challenges(08:45) Becoming a Real Operator: Systems, SOPs & Founder Mindset Shifts(12:00) Origin Story: From Custom Cars to Tactical Baby Gear(17:00) Manufacturing Realities: COVID, Price Creep & Moving Abroad(24:38) Recover hidden Amazon revenue with Threecolts(25:33) Meta Constraints & The Founder Bottleneck in Content(29:30) UGC, Influencers & Why Authenticity Beats “Pretty” Content(36:25) Offers, Acquisition & The Realities of Low-Repeat Categories(42:10) Brand vs Discounts: Community, Trust & True LTV(47:00) Channel Expansion & Product Philosophy(50:19) PostPilot: Direct mail that prints money.—Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ Request a Free Strategy Session: https://www.omgcommerce.com/contact Relevant Links:Tactical Baby Gear: https://tacticalbabygear.comSponsor Offer | Threecolts: http://threecolts.comSponsor Offer | PostPilot: http://postpilot.com/Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, JC Hite, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Stephane Colleu, Jeff Oxford, Bryan Porter and more

Think you've maxed out your paid advertising? Think again.In this episode, Miranda Pettinger (365 Holdings/Cuddle Clones) shares how she scaled AppLovin from zero to $80,000/day in just 7 days during Black Friday—and why it's now their highest-spending channel, even surpassing Meta.Miranda doesn't just share success metrics—she breaks down the exact strategy, creative approach, and measurement framework that made it possible. This is the blueprint for brands ready to diversify beyond Meta and Google.If you're spending serious money on Meta and hitting scale ceilings, AppLovin might be your most underrated growth opportunity. Miranda proved it's possible to find incremental customers, better ROAS, and massive scale—all while simplifying your account structure.—Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!—Chapters: (00:00) Introducing Miranda and Cuddle Clones(07:54) The Journey from Zero to $80,000 a day.(13:27) Targeting, Media Buying and Creative on AppLovin(17:03) Understanding AppLovin(19:38) Analyzing Customer Behavior and Incrementality(22:59) Fermat: Optimize Shopper Experience with AI(23:53) Limitations on AppLovin and Final Thoughts(31:15) Crafting Compelling Ads(37:24) Analyzing Successful Ad Elements(42:17) Targeting and Audience Engagement(46:27) Brand Recall and Interactions(50:25) Utilizing AI for Ad Optimization(53:35) Creative Diversity and Longevity(58:41) Final Thoughts(01:03:08) Save Money and Connect Your Marketing Channels with Channable—Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ Request a Free Strategy Session: https://www.omgcommerce.com/contact Relevant Links:Connect with Miranda on X: https://x.com/mirandpettingerCuddle Clones: https://cuddleclones.comAppLovin: https://www.applovin.com/Sponsor Offer | Fermat (Mention Ecommerce Evolution): fermatcommerce.comSponsor Offer | Channable (Mention Ecommerce Evolution): https://channable.com/Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, JC Hite, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Stephane Colleu, Jeff Oxford, Bryan Porter and more

Are you spending more on ads but getting less in return? You're not alone. In this eye-opening conversation, Preston Rutherford, co-founder of Chubbies (which achieved a nine-figure exit and continues to see 8 years of consecutive growth), reveals why most modern brands are stuck in what he calls "the performance trap." Preston breaks down the crucial 95-5 rule—the reality that 95% of your audience isn't actively shopping at any given time—and explains why optimizing only for immediate conversions is slowly eroding your brand. He shares the hard-earned lessons from Chubbies' journey, including their midlife crisis moment when efficiency metrics looked great but the business fundamentals were deteriorating. This isn't about choosing between brand and performance—it's about finding the right balance to build sustainable, profitable growth. If you've ever wondered whether your marketing is building a moat or just buying clicks, this episode is essential listening.—Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!—Chapters: (00:00) Intro(04:08) The Journey of Chubbies(08:49) Navigating Early Success and Marketing Performance(16:10) Identifying Brand Erosion and Its Consequences(22:00) 1000 Free Postcards with Post Pilot(22:58) The 95-5 Rule(28:53) Balancing Demand Capture and Generation(32:25) Testing and Incrementality in Marketing(52:30) Understanding The Brand's Impact on Revenue (58:47) Insights from Data Analysis(1:04:18) Running Media Differently for Brand Building(1:09:37) Identifying ICP for Marathon Data(1:12:30) Fast Funding the Way You Need It with Wayflyer—Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ Request a Free Strategy Session: https://www.omgcommerce.com/contact Relevant Links:Preston's LinkedIn: https://www.linkedin.com/in/prestonrChubbies Website: https://www.chubbiesshorts.comSpecial Offer | PostPilot (Mention Ecommerce Evolution): https://postpilot.com/Special Offer | (Mention Ecommerce Evolution): https://wayflyer.com/Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, JC Hite, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Stephane Colleu, Jeff Oxford, Bryan Porter and more

What happens when a trial attorney who spent his days in courtrooms becomes the CEO of one of the fastest-growing premium tool belt companies online? Connor Crook's journey from practicing law to building Diamondback Tools into an 8-figure business is packed with unconventional strategies that any DTC brand owner can apply. In this episode, Connor reveals how he leveraged Instagram to become "trade-famous," built an Apple-like product ecosystem that keeps customers upgrading, and made the bold decision to slash his cost of goods by 70% while simultaneously improving quality - a move that transformed his entire business model.—Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!—Chapters: (00:00) Intro(03:47) From Trial Attorney to Toolbelt CEO(06:45) Building Community and Becoming Insta-Famous(10:26) Promotional Strategies and Customer Engagement(14:45) Open Source Product Development(26:02) Save Money and Connect Your Marketing Channels with Channable(27:25) Creating a Product Ecosystem(32:23) Unlocking Repeat Business Through Product Upgrades(36:14) Reducing Costs and Improving Quality: The Vietnam Shift(46:54) Cash Flow and Profitability in E-Commerce(56:21) Transform Your Subscription Business with Loop—Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ Request a Free Strategy Session: https://www.omgcommerce.com/contact Relevant Links:Connor'sLinkedIn: https://www.linkedin.com/in/connor-crook-bb82b110Diamondback Website: https://toolbelts.com/Special Offer | Channable (Mention Ecommerce Evolution): https://www.channable.com/Special Offer | Loop (Mention Ecommerce Evolution): https://www.loopwork.co/Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, JC Hite, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Stephane Colleu, Jeff Oxford, Bryan Porter and more

Amazon's 2025 Prime Day was a wake-up call for sellers - the four-day format killed urgency, lightning deals lost their punch, and profitability took a hit across the board. In this episode, Brandon Fuhrmann, a 12-year Amazon veteran and co-founder of the Innovate conference, breaks down what went wrong with Prime Day and what it means for your Q4 strategy. As a seven-figure seller in the brutal kitchenware category, Brandon shares the hard-won lessons from navigating Amazon's evolving landscape where fees are multiplying, Chinese sellers are getting smarter, and profit margins are under constant pressure.—Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!—Chapters: (00:00) Intro(05:07) Insights from Prime Day 2025 and Changes in Dynamics(11:11) Ad Strategy & Lightning Deals(13:14) Preparing for Q4 & Prime Day 2026(19:01) Managing Fees & Profitability(22:37) Join Us at Grow NYC!(25:35) Maximizing Profitability Through Cost Management(30:52) Navigating the Competitive Landscape and AI Optimization(40:56) Amazon Innovate: A Seller-Centric Conference(47:42) Fermat: Optimize Shopper Experience with AI—Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ Request a Free Strategy Session: https://www.omgcommerce.com/contact Relevant Links:Brandon's LinkedIn: https://www.linkedin.com/in/brandonfuhrmannAmazon Innovate: https://amzsummits.com/events/innovate-2025/Grow NYC: Joingrow.comSpecial Offer | Fermat: fermatcommerce.comPast guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, JC Hite, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Stephane Colleu, Jeff Oxford, Bryan Porter and more

When most DTC brands think about scaling, they focus on optimizing Facebook ads or expanding to new digital channels. But Jared Mehr helped build something different at Pura Vida—a wholesale empire that became 25% of their business and played a crucial role in their $135 million exit to Vera Bradley. In this episode, Jared breaks down the counterintuitive truth about wholesale: it's often more profitable than your direct-to-consumer sales, provides incredible diversification, and creates marketing lift that benefits all your channels.Starting from cold calls and trade show hustle, Jared shares the exact playbook that took Pura Vida from selling friendship bracelets in a San Diego bedroom to building relationships with thousands of retailers nationwide. Whether you're tired of being at the mercy of Zuckerberg's algorithm changes or looking to build a more attractive business for potential acquirers, this episode reveals why wholesale might be your most overlooked growth opportunity.—Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!—Chapters: (00:00) Intro(04:23) The Importance of Wholesale in Business(13:42) The Pura Vida Success Story(16:51) Practical Steps to Launching Wholesale(21:44) Wayflyer: Fast, Flexible Funding Designed for You(22:26) Making It Easy for Retailers to Say Yes(27:21) How to Identify Your Target Retailers(34:08) Common Mistakes in Wholesale Retail(37:51) The Role of Sales Reps(42:05) Understanding Retailer Terms(45:30) Pricing Strategies for Wholesale(51:15) Threecolts: Recover Hidden Revenue for Free—Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ Request a Free Strategy Session: https://www.omgcommerce.com/contact Relevant Links:Pura Vida Bracelets: https://www.puravidabracelets.com/Jared's LinkedIn: https://www.linkedin.com/in/jaredmehrSpecial Offer | Wayflyer: https://wayflyer.com/en/partners/omgcommerceSpecial Offer | Threecolts: https://www.threecolts.com/Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, JC Hite, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Stephane Colleu, Jeff Oxford, Bryan Porter and more

Amazon enforcement has reached unprecedented levels in 2024. Even 8 and 9-figure sellers are getting suspended, and Amazon's "two strikes and you're out" policy means there's virtually no room for error. If you sell on Amazon, this episode could save your business.Amazon's tolerance for any form of manipulation is at an all-time low. The cost of non-compliance isn't just a warning anymore - it's permanent removal from the platform. Even if you think you're playing by the rules, the rules have changed, and they're being enforced by AI that doesn't give second chances.We sit down with Chris McCabe, former Amazon employee with 5.5 years inside the company and 11+ years helping sellers navigate suspensions and enforcement. Known for direct, no-nonsense advice that saves businesses from permanent bans.—Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!—Chapters: (00:00) Intro(01:40) Overview of Amazon Enforcement and Review Manipulation(06:12) Reporting Abuse: Best Practices(11:42) Identifying and Avoiding Review Manipulation Tactics(23:11) Grow Subscription Revenue with Loop Subscriptions(24:16) Common Mistakes to Avoid and Additional Considerations(30:44) Understanding AI Takedowns(33:39) Improper ASIN Mergers(36:04) Amazon Policy: No Gray Areas(38:50) Navigating Appeals Effectively(45:22) Drive More Revenue with Post Pilot—Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ Request a Free Strategy Session: https://www.omgcommerce.com/contact Relevant Links:Chris' LinkedIn: https://www.linkedin.com/in/chris-mccabe-2646555Ecommercechris: https://www.ecommercechris.com/Amazon's Anti Manipulation Policy: https://www.amazon.com/gp/help/customer/display.html?nodeId=G8CXDFT9GLRRSV3GLOOP: http://loopwork.co/PostPilot: https://postpilot.com/Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, JC Hite, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Stephane Colleu, Jeff Oxford, Bryan Porter and more

If you're selling on Amazon, you're playing defense every single day. Or you should be. Negative reviews can tank your rankings overnight, and dozens of hidden listing issues are quietly sabotaging your sales while you sleep. In this eye-opening episode, Danan Coleman, CEO and founder of Ecom Triage and host of the Ecom Growth Show, reveals the underground world of Amazon review manipulation and the critical monitoring strategies that separate thriving brands from those that struggle. From detecting fraudulent review patterns to catching orphaned ASINs before they cost you thousands, Danan shares the insider knowledge that most sellers never learn until it's too late.—Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!—Chapters: (00:00) Introducting Danan Coleman(03:40) Understanding the Impact of Negative Reviews(08:07) Amazon Guidelines and Best Practices for Review Removal(14:09) Identifying Defamatory Reviews(19:20) Time Decay to Reviews(24:47) Navigating Amazon's Review System(30:56) Monitoring Product Visibility and Critical Issues(40:43) Tools for Managing Amazon Listings(42:26) Exploring Catalog Defender—Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ Relevant Links:Danan'sLinkedIn: https://www.linkedin.com/in/danancolemaneCom Triage: https://ecomtriage.com/Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, JC Hite, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Stephane Colleu, Jeff Oxford, Bryan Porter and more

TikTok Shop right now is bigger than Amazon or Shopify was from launch. That is what TikTok Shop is right now." Bold statement? Maybe. But Jordan West, founder and CEO of Social Commerce Club, has the data to back it up. With CPMs dropping 26% last year while ad spend increases, and creators with under 10K followers generating $250K in monthly sales, we're witnessing the early stages of what could be the biggest disruption in e-commerce since Amazon itself. In this explosive episode, Jordan breaks down his exact three-phase playbook for scaling from zero to $100K per month on TikTok Shop, reveals why big brands like Estée Lauder are struggling to adapt, and shares the underground strategies that are creating millionaire creators overnight.—Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!—Chapters: (00:00) Introducting Jordan West(05:18) The Exponential Growth of TikTok Shops(10:48) Understanding the TikTok Shops Ecosystem(14:12) The Power of Social Search(16:16) Understanding Social Commerce(19:34) Misconceptions about TikTok Shops(24:33) The 80/20 Rule for Viral Content(26:16) Best Practices(31:36) Making It From Zero to Viral(33:20) The Tiktok Shop Playbook: Phase One(38:18) The Tiktok Shop Playbook: Phase Two(42:44) The Tiktok Shop Playbook: Phase Three(46:21) Exploring YouTube's Potential in Social Commerce—Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ Relevant Links:Jordan's LinkedIn: https://ca.linkedin.com/in/jordan-west-marketerPast guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, JC Hite, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Stephane Colleu, Jeff Oxford, Bryan Porter and more

Around this time every year, dozens of parents of high school prospects ask IL's Terry Foy some version of the question, "How does recruiting work?" In an effort to round out that answer, he's interviewing a series of DI men's lacrosse coaches about their process, starting year three with UMBC head coach Ryan Moran. Leading a state university in (arguably) the sport's hottest hotbed, the Long Island native dives deep on how he and his staff try to get to know their recruits through the process, how he doesn't put timelines on players to commit, how he tries to be an educator throughout the process and much, much more.

What does it take to build a skincare brand that not only survives but thrives for over two decades in one of the most competitive markets? In this powerful episode, Stefan Kalu, CEO and owner of Dr. Brandt Skincare, shares the remarkable journey of how a dermatologist's vision became a $100M+ beauty empire that pioneered the "doctor skincare" category. From surviving the tragic loss of their founder to navigating COVID-19 and a complete brand revamp, Stefan reveals the strategies, mindset, and bold decisions that kept Dr. Brandt at the forefront of innovation while staying true to their core mission: "Take the doctor home with you."—Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!—Chapters: (00:00) Introduction to Dr. Brandt Skincare(03:27) The Unique Aspect of Dr. Brandt Products(07:10) Notes on Product Positioning (09:31) Balancing Clinical Authority and Accesibility(12:21) Longevity and Staying Relevant in the Skincare Market(16:16) Strategies for Customer Retention and Loyalty Programs(21:21) Innovative Research and Development Practices(26:55) Attracting Customers & Storytelling in Marketing(30:59) Stephane's Journey to CEO(36:14) Mental Health Advocacy and The Dr. Brandt Foundation—Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ Relevant Links:Stephane's Instagram: https://www.instagram.com/stephanecolleu/Dr Brandt's Website: https://www.drbrandtskincare.com/Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, JC Hite, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Stephane Colleu, Jeff Oxford, Bryan Porter and more

When most brands struggle to break through the noise online, Chris Lang and Fresh Chili Company cracked the code by doing something radically different: they started with story, not sales. In this episode, discover how a small New Mexico chili company became a top 1% Shopify store with explosive 85% year-over-year growth, a 4.96% conversion rate, and 3.74% ROAS—all while building an engaged community that devours their content faster than NBA games get views.Chris reveals the exact strategies behind their meteoric rise, from leveraging organic social as a testing ground for paid ads to creating "addictive" content that turns customers into brand evangelists. This isn't another generic growth story—it's a masterclass in building authentic connections that drive real business results.—Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!—Chapters: (00:00) Introduction to Fresh Chile Company(02:30) History of The Chili Capital of the World(07:03) Keys to Success: Storytelling & Community(11:20) Balancing Organic and Paid Strategies(16:57) Creative Content & Testing Philosophy(21:47) Building a Brand Story(24:22) Search Visibility(27:46) SEO Strategies & Content Plans(34:20) How Fresh Chile Builds Community—Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ Relevant Links:Chris' LinkedIn: https://www.linkedin.com/in/chrislangsocial/Fresh Chile Website: https://freshchileco.com/_Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, JC Hite, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Jeff Oxford, Bryan Porter and more

Russell Breuer, founder of Spot & Tango, shares the remarkable journey of building a $100+ million pet food company from a New York studio apartment in just seven years. What makes this story even more impressive? They've remained profitable while operating as a subscription-only, direct-to-consumer brand in the competitive pet food space. Russell reveals the strategic decisions that set them apart—from their innovative "Unkibble" fresh-dry process to building their own 70,000 square foot manufacturing facility in Pennsylvania. This conversation is packed with actionable insights on vertical integration, subscription model optimization, and performance marketing excellence.This episode is essential listening for any D2C founder looking to build sustainable, profitable growth while maintaining premium positioning in their market.—Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!—Chapters: (00:00) Introducing Spot & Tango: The Value Proposition of Fresh Pet Food(06:15) The Importance of Vertical Integration(11:56) Subscription-Only Model: A Strategic Choice(15:52) Key Lessons for Increasing Conversion Rates(19:03) The Role of Education in Customer Engagement & Relationships(23:09) Understanding Return on Invested Capital(28:58) Growth Levers & Marketing Strategies(32:29) The Role of AI in Performance Marketing(35:05) What's Next for Spot & Tango—Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ Relevant Links:Russell's LinkedIn: https://www.linkedin.com/in/russell-breuer-0b3b57Spot & Tango Website: https://spotandtango.com/_Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, JC Hite, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Jeff Oxford, Bryan Porter and more

What happens when you build a company specifically to sell it—and then execute that plan? Liz Saunders went from running registration at Seller Summit to delivering the closing keynote, all while building Fluencer Fruit, the Chrome extension that helps Amazon Influencer creators optimize their content strategy. In this powerful episode, Liz reveals her entire exit playbook, from reading "Exit Preneur" before she even started building to keeping GAAP-compliant books from day one. But this isn't just an acquisition story—it's a masterclass in understanding the Amazon Influencer ecosystem, where creators earn 1-4% commissions and brands are discovering that video converts better than text, and UGC converts better than brand videos.—Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!—Chapters: (00:00) Re-Introducing Liz Saunders (03:30) The Journey of Fluencer Fruit(07:20) Amazon Influencer Program Insights(10:09) Shifts in Influencer Marketing(13:35) Brand Strategies for Influencer Engagement(19:05) Multi-Channel Selling(21:31) Building and Selling Fluencer Fruit(28:03) Insights from the Sales Process(32:05) Future Endeavors—Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ Relevant Links:Liz's LinkedIn: https://www.linkedin.com/in/liz-saundersFluencer Fruit: https://fluencerfruit.com/_Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, JC Hite, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Jeff Oxford, Bryan Porter and more

The Merrill Lynch Wealth Management advisor discusses how a sound financial plan can reduce client anxiety about their finances. Moran also offers career advice for younger advisors and discusses intergenerational planning, crypto, and more. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Ecommerce Evolution Podcast, host Brett Curry welcomes Mickey Winter (CEO) and Carrie Weidenbach (COO) of Aysnd, a digital agency specializing in purpose-driven ecommerce brands. As industry veterans with decades of combined experience, they share invaluable insights on maintaining brand mission during economic uncertainty, particularly amid recent tariff challenges. This conversation delivers practical strategies for navigating market pressures while staying true to your brand's core values and purpose.—Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!—Chapters: (00:00) Introducing Carrie & Mickey(02:22) Navigating Tariff Chaos and Supply Chain Diversification(04:19) Defining Purpose-Driven Brands(06:29) Pricing & Profitability in Uncertain Times(12:25) Carrie & Mickey's Background(16:50) The Conscious Commerce Maturity Matrix & Level One, Awareness(22:29) Level Two, Scaling(27:06) Level Three, Optimizing(32:38) Level Four, Leading(36:15) Level Five, Pioneering(39:38) Staying Mission-Driven in Uncertain Times—Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ Relevant Links:AYSND: https://www.aysnd.com/Mickey's LinkedIn: https://www.linkedin.com/in/mickeywinterCarrie's LinkedIn: https://www.linkedin.com/in/carrie-weidenbach-a5272aaBOOM! Beauty: https://boombeauty.com/Patagonia: https://www.patagonia.com/home/AB InBev: https://www.ab-inbev.com/__Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Bryan Porter and more

In this episode of the E-commerce Evolution Podcast, host Brett Curry sits down with with award-winning entrepreneur Leah Garcia (https://www.linkedin.com/in/leah-garcia-592988/), founder of Nulastin (https://nulastin.com/).Leah has a remarkable journey building a beauty brand with shocking retention numbers—80% blended returning revenue and 65% subscription-based customers. From her bootstrapped beginnings (going from zero to $17.5M before hiring her first employee!) to developing bio-designed elastin products that deliver real results, Leah unpacks the strategies that have made her company a standout success even in uncertain economic times.—Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!—Chapters: (00:00) Introducing Leah Garcia (02:54) Nulastin's Mission and Core Products(07:19) How to Achieve High Retention Rates(12:59) Removing Friction in the Shopping Experience(19:33) Optimizing Subscription Models (25:50) Knowing Your Customers & Fostering Connections(30:50) Improvements to Reduce Churn (37:08) Direct Response Marketing Insights(41:42) Navigating Uncertainty in Business—Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ Relevant Links:Nulastin: https://nulastin.comLeah's LinkedIn: https://www.linkedin.com/leah-garcia-592988Leah's Instagram: https://www.instagram.com/leahgarciatv/Heart & Soil Beef Organics: https://heartandsoil.co/__Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Bryan Porter and more

In this insightful episode of the E-commerce Evolution Podcast, host Brett Curry sits down with Tom Leonard (https://www.linkedin.com/in/thomasbleonard), a fractional marketing leader who specializes in operationalizing Media Mix Modeling and incrementality testing. They dive deep into the often confusing world of marketing measurement. Tom and Brett will debunk myths about attribution and we reveal what truly drives customer acquisition. For ecommerce brands struggling to understand where their marketing dollars are actually working, this conversation offers practical insights on how to move beyond misleading platform metrics.—Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!—Chapters: (00:00) Introducing Tom & Marketing Measurement(06:30) Understanding Multi-Touch Attribution (MTA)(12:22) The Case for Incrementality Testing(22:20) Exploring Media Mix Modeling (MMM)(27:30) Navigating Budget Cuts and Marketing Spend(32:17) Understanding Incrementality Vs. Attribution(35:45) The Importance of Cost Per Incremental(40:16) How to Get Started with MMM(44:09) Final Thoughts—Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ Relevant Links:Tom's LinkedIn: https://www.linkedin.com/in/thomasbleonard__Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Bryan Porter and more

In this insightful episode of the E-commerce Evolution Podcast, host Brett Curry sits down with Jhana Li (https://www.linkedin.com/in/jhana-li), founder of Spyglass Ops, to tackle one of the biggest challenges holding back growing businesses: operational constraints. While many entrepreneurs excel at product development and marketing, they often hit a ceiling when it comes to building operational systems and processes. Jhana shares her expertise as a transformational operations consultant who has helped hundreds of seven and eight-figure businesses scale by creating systems that allow founders to work on their business rather than in it.—Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!—Chapters: (00:00) Introducing Jhana & SpyGlass Ops (04:21) Common Operational Problems Founders Face(07:52) Developing a Strategic Vision to Break Through Bottlenecks(14:39) Setting Yourself Apart From Competitors(17:52) Vision Alignment With Your Team(20:51) Hiring and Onboarding the Right People(32:31) Structuring An Effective Hiring Process(40:28) Coaching a High-Performing Team(46:04) When To Let Underperformers Go(50:43) Final Thoughts—Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ __Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Bryan Porter and more

In this timely episode, Brett Curry (https://www.linkedin.com/in/thebrettcurry) sits down with Nick Flint (https://www.linkedin.com/in/dominic-flint-b46063b3/), Director of Email Marketing, to tackle the pressing challenge facing e-commerce brands today: how to maintain profitability amid rising tariffs. As import costs surge, they share actionable strategies for protecting your bottom line without sacrificing growth. Whether you're considering price increases, optimizing marketing spend, or leveraging email to boost customer loyalty, this episode delivers practical solutions you can implement immediately.—Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!—Chapters: (00:00) Introduction(01:28) Increasing Profitability in the Current Landscape(04:30) Strategies for Princing and Bundling(06:32) Effective Cost-Cutting Measures(11:51) Maximizing Email Marketing Effectiveness(15:06) Final Thoughts—Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ __Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Bryan Porter and more

In this conversation, JP sits down with Ryan Daniel Moran of Capitalism.com to break down the key elements of a $100 million wealth plan—and why true financial freedom isn't just about money. Ryan shares the hard lessons he's learned from big wins and devastating losses, and how he's created a simple yet powerful investment framework to ensure long-term financial security. JP challenges him to think beyond just numbers, integrating purpose, joy, and legacy into his financial journey.

Ryan Moran's Selling the Future: Community, Hope, and Crisis in the Early History of Japanese Life Insurance (Cornell UP, 2023) is a history of the life insurance industry in Japan from its origins in the early 1880s to Japan's surrender in 1945. Moran shows how both private and public insurers exploited a mix of “certainty, fear, and optimism” to promise a secure utopia on the back of anxiety. Along the way, the industry mobilized surveys and other statistical data to create a new aggregate and quantifiable subject. This was tied up with the ways in which life insurance helped shape new visions of labor, gender and the family, and responsibility at the individual, family, and national levels. In an unpredictable time of relentless change and seemingly constant crisis, life insurance offered a predictable future. As Moran shows, life insurance is a surprisingly useful lens for examining how bodies and money were disciplined and mobilized within a modernizing capitalist empire. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/new-books-network

Ryan Moran's Selling the Future: Community, Hope, and Crisis in the Early History of Japanese Life Insurance (Cornell UP, 2023) is a history of the life insurance industry in Japan from its origins in the early 1880s to Japan's surrender in 1945. Moran shows how both private and public insurers exploited a mix of “certainty, fear, and optimism” to promise a secure utopia on the back of anxiety. Along the way, the industry mobilized surveys and other statistical data to create a new aggregate and quantifiable subject. This was tied up with the ways in which life insurance helped shape new visions of labor, gender and the family, and responsibility at the individual, family, and national levels. In an unpredictable time of relentless change and seemingly constant crisis, life insurance offered a predictable future. As Moran shows, life insurance is a surprisingly useful lens for examining how bodies and money were disciplined and mobilized within a modernizing capitalist empire. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/history

Ryan Moran's Selling the Future: Community, Hope, and Crisis in the Early History of Japanese Life Insurance (Cornell UP, 2023) is a history of the life insurance industry in Japan from its origins in the early 1880s to Japan's surrender in 1945. Moran shows how both private and public insurers exploited a mix of “certainty, fear, and optimism” to promise a secure utopia on the back of anxiety. Along the way, the industry mobilized surveys and other statistical data to create a new aggregate and quantifiable subject. This was tied up with the ways in which life insurance helped shape new visions of labor, gender and the family, and responsibility at the individual, family, and national levels. In an unpredictable time of relentless change and seemingly constant crisis, life insurance offered a predictable future. As Moran shows, life insurance is a surprisingly useful lens for examining how bodies and money were disciplined and mobilized within a modernizing capitalist empire. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/east-asian-studies

Ryan Moran, an entrepreneur and investor known for his expertise in e-commerce and brand-building, shares the incredible story of how he sold his company for $16 million, only to buy it back later for pennies on the dollar. Moran takes listeners through his journey of building the company from the ground up, scaling it, and eventually making the decision to sell. He reflects on the highs and lows of the sale process and the unexpected challenges that came after the deal was done. Despite the success, Moran reveals how losing control of the business led him to rethink his approach to entrepreneurship and what he values most.The episode then shifts to a fascinating discussion of Moran's decision to repurchase the company, a move that required not just financial investment, but a new mindset and a willingness to start over. Moran explains the process of buying back his company, the lessons he learned from both the success and failure of the sale, and the strategies he employed to rebuild the business stronger than before. Through his candid storytelling, Moran emphasizes the importance of resilience, the power of learning from mistakes, and how the experience has shaped his perspective on business and life. This episode provides invaluable insights into the entrepreneurial journey, showcasing the significance of persistence and the ability to pivot when faced with unforeseen circumstances.CHAPTER TITLES3:00 - The Journey Begins: Selling for $16M5:30 - Early Days: Growing the Company8:00 - The $16M Sale: What Went Right10:30 - Post-Sale Realities: A Sudden Shift13:00 - Buying It Back: The Big Decision15:00 - Rebuilding the Business from Scratch17:30 - Overcoming New Challenges19:00 - What I Learned from Losing the Company20:30 - The Power of Persistence in Entrepreneurship22:00 - Future Plans: Moving Forward After the ComebackConnect with Ryan Moran:SOCIALS - Ryan Daniel Moranhttps://www.capitalism.com/https://www.capitalism.com/playbookConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter

Ryan Moran is the founder of Capitalism.com, where he has helped over 100 entrepreneurs make their first 1 million dollar online. He is best known for turning a 600 dollars investment into a 15 million dollars exit, and his podcasts and videos have been downloaded over 10 million times. He lives in Austin, TX where he loves to debate politics and religion. Top 3 Value Bombs 1. Money does not equal freedom. It gives us choices but it doesn't gives us freedom. 2. Building audience and loyal relationship with your customers is the thing that will drive the long term brand position and ultimately, your highest enterprise value. 3. Entrepreneurship starts as a selfish journey. The faster entrepreneurs  shift their thinking about what product to sell to who is the customer that I want to serve or what I get out of it to what will other people get to what I am creating, will get them more customers, grow more faster and build a more valuable company. Download Ryan's process of how to make million dollar business and prepare for exit - Ryan's Playbook Sponsors HubSpot Grow better, faster with HubSpot's all-in-one intuitive customer platform. Visit HubSpot.com to learn more ThriveTime Show Attend the world's highest rated and most reviewed business growth workshop taught personally by Clay Clark and football great Tim Tebow at ThriveTimeShow.com/eofire Vanta Helps SaaS businesses of all sizes manage risk and prove security in real time. Vanta has a special offer waiting for you of 1,000 dollars off at Vanta.com/fire

Ryan Moran is the founder of Capitalism.com, where he has helped over 100 entrepreneurs make their first 1 million dollar online. He is best known for turning a 600 dollars investment into a 15 million dollars exit, and his podcasts and videos have been downloaded over 10 million times. He lives in Austin, TX where he loves to debate politics and religion. Top 3 Value Bombs 1. Money does not equal freedom. It gives us choices but it doesn't gives us freedom. 2. Building audience and loyal relationship with your customers is the thing that will drive the long term brand position and ultimately, your highest enterprise value. 3. Entrepreneurship starts as a selfish journey. The faster entrepreneurs  shift their thinking about what product to sell to who is the customer that I want to serve or what I get out of it to what will other people get to what I am creating, will get them more customers, grow more faster and build a more valuable company. Download Ryan's process of how to make million dollar business and prepare for exit - Ryan's Playbook Sponsors HubSpot Grow better, faster with HubSpot's all-in-one intuitive customer platform. Visit HubSpot.com to learn more ThriveTime Show Attend the world's highest rated and most reviewed business growth workshop taught personally by Clay Clark and football great Tim Tebow at ThriveTimeShow.com/eofire Vanta Helps SaaS businesses of all sizes manage risk and prove security in real time. Vanta has a special offer waiting for you of 1,000 dollars off at Vanta.com/fire

6/12/24 Bro Ryan Moran https://m.facebook.com/NewBeginningFellowshipChurchTB/ Website https://www.newbeginningfc.com/

5/8/24 Ryan Moran https://m.facebook.com/NewBeginningFellowshipChurchTB/ Website https://www.newbeginningfc.com/

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3/6/24 Ryan Moran https://m.facebook.com/NewBeginningFellowshipChurchTB/ Website https://www.newbeginningfc.com/

Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Jimmy Sansone (https://www.linkedin.com/in/jimmy-sansone-aa80b881/) about the founding story of The Normal Brand.__Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!__Chapters: (00:00) Introduction and Jimmy's Background(11:42) Early Days of The Normal Brand(15:51) Working with Family (22:09) Expansion Into Retail Stores(25:03) Benefits of Having Your Own Stores(32:25) Mistakes Made Along The Way(34:46) Culture and Core Values(39:34) Future Plans & Merchandising Strategy (42:28) Outro __Show Notes: Jimmy Sansone (LinkedIn): https://www.linkedin.com/in/jimmy-sansone-aa80b881/ The Normal Brand (Website): https://thenormalbrand.com/ The Normal Brand (Instagram):https://www.instagram.com/thenormalbrand/ Patrick Lencioni (LinkedIn): https://www.linkedin.com/in/patrick-lencioni-orghealth/ Working Genius: https://www.workinggenius.com/ Hudson Hawk: https://www.hudsonhawk.com/ Ryan Holiday: https://ryanholiday.net/ Supplement Superstore: https://supplementsuperstores.com/ 1st Phorm: https://1stphorm.com/ __Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ __Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Bryan Porter and more. __Other episodes you might enjoy: Episode 266 with Cody Wittick - Influencer Marketing and How To Create a Creative Flywheel in 2024

Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Jeremy Horowitz (https://www.linkedin.com/in/jeremyhorowitz1/) about the current state of eCommerce.__Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!__Chapters: (00:00) Intro(01:58) The State of eCommerce(12:39) Constructing a Healthy P&L(22:48) Would We Buy This Business? (38:38) The Importance of Focusing on Core Customers(43:29) LVMH: The Ultimate Luxury Company(48:44) Outro__Links: Jeremy Horowitz: https://www.linkedin.com/in/jeremyhorowitz1/ Let's Buy A Biz!: https://www.letsbuyabiz.xyz/ __Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ __Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Bryan Porter and more. __Other episodes you might enjoy: Episode 266 with Cody Wittick - Influencer Marketing and How To Create a Creative Flywheel in 2024Episode 263 with Anthony Mink - Cut Your CPA in Half by Asking Better QuestionsEpisode 260 with Preston Rutherford - Lessons From Chubbies with Co-Founder Preston RutherfordEpisode 243 with Jacques Spitzer - Achieving Exit Velocity with YouTube AdsEpisode 228 with Jeremy Horowitz - The State of eCommerce, The Economy, and What To Do Next

Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Jeff Cohen from Amazon (https://www.linkedin.com/in/jeffreycohen/) about amazon ads news and trends. __Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!__Show Notes: (00:00) Introduction (07:54) Vertical Video for Sponsored Brand Video(15:43) Amazon's Facebook Integration (19:27) Prime Video Ads and Sponsored TV(31:33) Amazon Marketing Cloud (AMC) (39:22) AI's Role In Amazon Advertising (42:15) The Importance of Your Feedback(43:46) Outro __Links: Jeff Cohen: https://www.linkedin.com/in/jeffreycohen/ __Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ __Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Bryan Porter and more. __Other episodes you might enjoy: Episode 266 with Cody Wittick - Influencer Marketing and How To Create a Creative Flywheel in 2024Episode 263 with Anthony Mink - Cut Your CPA in Half by Asking Better QuestionsEpisode 260 with Preston Rutherford - Lessons From Chubbies with Co-Founder Preston RutherfordEpisode 243 with Jacques Spitzer - Achieving Exit Velocity with YouTube AdsEpisode 228 with Jeremy Horowitz - The State of eCommerce, The Economy, and What To Do Next

Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Brayn Porter (https://www.linkedin.com/in/jbryanporter/) about how to build a brand on Amazon. __Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!__Show Notes: (00:00) Introduction(04:11) Simple Modern's Founding Story(17:42) Demand Capture and Paid Ads(24:40) Building A Brand On Amazon(40:40) Transitioning To a 1P Seller on Amazon(46:23) Outro__Links: Kyle Fraughton: https://www.linkedin.com/in/jbryanporter/ Simple Modern: https://www.simplemodern.com/ __Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ __Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, and more. __Other episodes you might enjoy: Episode 266 with Cody Wittick - Influencer Marketing and How To Create a Creative Flywheel in 2024Episode 263 with Anthony Mink - Cut Your CPA in Half by Asking Better QuestionsEpisode 260 with Preston Rutherford - Lessons From Chubbies with Co-Founder Preston RutherfordEpisode 243 with Jacques Spitzer - Achieving Exit Velocity with YouTube AdsEpisode 228 with Jeremy Horowitz - The State of eCommerce, The Economy, and What To Do Next

Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks about the parallels between parenting and running a business. __Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!__Show Notes: (00:00) Introduction (03:12) Lesson 1 - Where All Making It Up As We Go(06:58) Lesson 2 - You're Never Really Ready(09:19) Lesson 3 - Listen and Communicate Clearly In Multiple Ways(12:17) Lesson 4 - Admit When You're Wrong(14:39) Lesson 5 - You Might Want A Coach(19:39) Lesson 6 - Be All In(22:52) Outro __Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ __Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, and more. __Other episodes you might enjoy: Episode 266 with Cody Wittick - Influencer Marketing and How To Create a Creative Flywheel in 2024Episode 263 with Anthony Mink - Cut Your CPA in Half by Asking Better QuestionsEpisode 260 with Preston Rutherford - Lessons From Chubbies with Co-Founder Preston RutherfordEpisode 243 with Jacques Spitzer - Achieving Exit Velocity with YouTube AdsEpisode 228 with Jeremy Horowitz - The State of eCommerce, The Economy, and What To Do Next

#749 Building an ecommerce business has always felt separate from what we teach our audience at SPI. But now, big players like Amazon are starting to favor traffic coming from creators like us! That's right! Finding success with physical products is no longer about shady marketing tactics and gaming algorithms. You now have a massive leg up if you're using the tried-and-true growth strategies of building a following and email list and engaging a community of superfans! My guest today is the incredible Ryan Moran of Capitalism.com. He delivers a masterclass on creating a million-dollar business with ecommerce and physical products by leveraging the skills you already have and only one hundred followers! Ryan shares his playbook and details every step, from figuring out your first product to using his traffic triangle to generate sales. Listen in, and go to Capitalism.com/pat to learn how entrepreneurs like you are expanding into e-commerce! Show notes and more at SmartPassiveIncome.com/session749.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode I'm sharing a behind the scenes look at the most recent launch of my program Perfectionists Getting Shit Done (aka PGSD).  This episode will help normalise the ups and downs of launching and help you navigate building your business as a perfectionist entrepreneur, regardless of what kind of business you have. I also share all of the numbers (like our sign up numbers, revenue and whether we hit our goal) and real time behind the scenes insights so you can really get a sense of what the launch was like. Plus I share the new way I'm doing debriefs and how to use it to help you find sufficiency in your own business (even if you don't do launches). Find the full episode transcript and show notes at samlaurabrown.com/episode438. In This Episode You'll Learn: Our goal and strategy for the launch of Perfectionists Getting Shit Done My thoughts going into the launch and whether I thought we'd achieve our goal The surprising realisations I had during the launch that are relevant to all perfectionists The 3 steps I follow to do the most effective launch debrief I've ever done All the numbers including how much money we made and if we achieved our goal   Featured In The Episode: Watch free training on how to plan properly as a perfectionist with Power Planning - samlaurabrown.com/plan Join the waitlist for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd Take the perfectionism quiz: samlaurabrown.com/quiz Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power Follow me on Instagram @perfectionismproject Episode 376: The Importance Of A Growth Goal + How To Tell Whether It's Working (Repost) Episode 254 of Make Money As A Life Coach: High Value and Low Value Cycles Episode 408 of The Life Coach School Podcast: How To Make Every Year The Best Year with Ryan Moran Episode 409 of The Life Coach School Podcast: Success and Your Feelings with Ryan Moran   Work With Me: My coaching program Perfectionists Getting Shit Done (aka PGSD) teaches you how to plan properly as a perfectionist so you can get out of your own way in your business. Enrollment for our April 2024 cohort will be happening in March. To find out more about the program and be the first to know when the doors open, join the waitlist today: samlaurabrown.com/pgsd.