Podcasts about nick who

-- Mike vs. Nick: Who can draft the better roster? --Would you rather have Derek Carr at $30M per year or Trevor Lawrence, Dak Prescott, or Tua Tagovailoa at $50M a year? -- If the Saints win the NFC South and make the playoffs, will Derek Carr get an extension? For more Saints news, analysis and podcasts at https://neworleans.football Learn more about your ad choices. Visit podcastchoices.com/adchoices

AGREE TO DISAGREE: Forgiveness // Honor students, bumper stickers and first responder signals // NICK: Who has the most annoying fan base? Taylor Swift or the Seahawks? // WE HEAR YOU! and WORDS TO LIVE BY

We were lucky enough to have Nick Santonastasso come to my house and wrestle with me, and give my kids a private workshop. Listen in behind the scenes and hopefully it will change your life like it did ours. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- What's up everybody. This is Russell Brunson. Welcome back to the Marketing Secrets Podcast. And Oh boy, do I have a treat for you guys today. So the guest for the podcast is my new friend and wrestling partner, Nick Santonastasso. And he's someone who I had a chance to... I've seen him online a whole bunch of times and a whole bunch of different places. And then he reached out to me out of the blue and said, "Hey, Russell, come out and interview for my podcast." And I knew that he wrestled, and I was like, "Dude. Yes." And I was excited. I'm like, "Yeah, I love your message. Love who you are. I love what you stand for." And he's like, "If you want I'll actually fly out to Boise." And at the time I was just sitting in my wrestling room, I knew he's a wrestler. And I was like, "Dude, how about this? You come out and then you can interview me for your podcast. And then I'll actually wrestle you in my wrestling room?" And he was like, "Yeah, that'd be amazing." And so we planned this whole thing out. And the week before Thanksgiving, he flew out here to Boise and I did an interview for his podcast. And then we came back to my wrestling room and wrestled. And obviously, my entire family wanted to meet him and to see him. If you haven't met Nick before, he has no legs and he only has one arm, and his story is amazing. And the fact that he was a wrestler is even cooler. And so me and him wrestled. And after we got into wrestling, we had so much fun, then everyone, my kids and my wife and my parents were there and everybody had a million questions for him. So I said, "How about this? Let's do a little mini seminar with my kids to be willing to." And he's like, "Sure." And so we pulled up the mats and the crash pads and the box jumps, and we had everybody sit on them, and then Nick had a chance to tell us some of the story and talk to the kids at a really cool level. And it was really fun. One of my kids was really nervous asking questions. He thought I was going to get mad at him. Anyway, it's fun. You have a chance to hear from kids, you ask him questions and hear Nick's story. And I hope that you love it. It was one of the highlights of my year, super special opportunity for me and for my family to have a chance to meet someone like Nick and to hear his story. And it's just a huge blessing that I think he gave me to be able to have him talk to my kids. And so I wanted to share this with you guys, because a lot of you guys have kids, a lot of you guys are kids and a lot of you guys have different situations. And I hope that some of the things that Nick shared with me and my family, it'll mean a lot to you as well. So with that said, we're going to cue the theme song. And we come back, you have a chance to sit in, into a private discussion with my kids and Nick as they talk about life, motivation about doing your best, a whole bunch of other cool things. So with that said, we'll cue the theme song. We'll be right back. Hey everyone, this is Russell Brunson. I'm here in our wrestling room right now with a bunch of my kids and cousins and friends, because we've got a special guest in town, in Boise today who I just got done wrestling, which was so much fun. And this is Nick. We had a great time. And thanks for coming and hanging out with us here in Boise and talking to all the kids. Nick Santonastasso: You got it. Russell: So kind of the game plan we want to do is I wanted my kids to get to know him and hear some of his stories and stuff for so many reasons. And so I'd love to begin with, if you want to tell them little about your story, about your life, growing up wrestling, and just some of the background. And then I got some cool questions about other stuff I want to talk about too. Nick: Yeah. Great. It's pretty open-ended when he said share your story. I got a long story. And so I'll give you a little context of why I was born like this. And yes, I was born like this. I didn't wrestle no sharks or anything. I see we got some laughs. I'm 24 years old. In 1996, my mom went in for a late ultrasound, and a ultrasound is where they see the baby inside the stomach. And they sat my parents down and said, "Something's really wrong." And they said, "From the looks of it, it doesn't look like your baby's limbs are being developed. It looks like he's missing his legs, his arm, and his face might be messed up." Clearly, my face isn't messed up. Right? And so what they did was they classified me with what they call Hanhart syndrome. And Hanhart syndrome is a super rare genetic disorder that either leaves the babies with undeveloped limbs or undeveloped organs. And so that means the babies are either born with a heart that can't beat on its own or their stomach can't process food on its own, and they later on pass away. And so they told my parents that their baby boy has about a 30% chance to live. And so I was born and the test of my organs came back 100% healthy, and the only thing that was affected were my limbs. And so I was born in this unicorn body of no legs and one arm. And all my organs are 100% healthy. Always the lesson behind that is the doctor said it had about a 30% chance to live. And my parents made a massive promise. And that promise was that they were going to focus on the 30% chance of me living rather than the what? Dallin: You dying. Nick: Exactly. You dying. Exactly. The aggressive way to say it. And so the 70% of me dying. Exactly. And so in life, that's the... Ooh, careful. I know you beat me up earlier, but stay on here. And so the little lesson is, would you agree that in your life, there's always something bad that you can focus on? Would you agree? And would you agree that there's always something good that you can focus on? And so the majority of humans, and you can agree, the majority of adults always focus on the negative stuff. And so if we can train our brain to always focus on the good things, then we always win. And so that was how I was born. And then getting into wrestling, when I got into middle school and high school, which some of you, when you get into middle school and high school, at that time, a big portion of life was boyfriends and girlfriends. Awkward phase, getting into middle school and high school. I see people getting awkward. It's awkward. And so I felt like I stood out. Well, I clearly stood out because I have no legs, one arm. And there was a specific moment where I was on the bus and there was a girl to the left of me and she was making fun of everyone on the bus. And I'm like, "Oh my God, she's going to have a field day with me." And she looked over to me and she said, "Nick, I don't even have to start with you. You're already too messed up anyway. Look at you." And I'm only a 14, 15 year old kid. And the first question that pops in my head is, why me? Have you ever asked yourself, like, "Why is this happening to me?" And so I asked myself, "Why is this happening to me?" And from that moment of one girl making fun of me, I thought things like, "Oh, I'm disgusting. I'll never have a girlfriend. I'll never go to a school dance. I'll never be able to walk my girlfriend to her locker because I can't walk. And she want to hold my finger. Is that weird?" I just started thinking about all these negative things. And so for the majority of my life, I felt my body, my no legs and one arm was the most disgusting thing, the biggest curse that life could give me. And then I was able to reframe it. And what reframing is, is say you have a bad event happen in your life. And I had the same thing happen to me. You could see all the good and I could see all the bad, it's what we focus on, yes? And so I realized a couple of years later that if a girl doesn't want to be my girlfriend, or if someone doesn't want to do business with me because of my no legs, one arm, well, wait, maybe this disability or whatever you want to call it is actually working for me and it's filtering out the type of human and womens that I don't want in my life anyway. And so when you show up authentic, when you show up transparent and you show up yourself, would you agree that the universe makes it very easy to see who's your friend and who's not your friend? I mean, have you ever had a situation in school where you thought someone was your friend and they no longer was? Has that ever happened? And that means that we don't want those people in our life. And then you also have people in your life that love on you. Anyone have good friends here? I hope. Raise your hands. That's because you show up yourself. And so I have a quote on my arm. It says, "You laugh at me because I'm different. I laugh at you because you're all the same." And that's not me making fun of people with legs and arms, but what I'm saying is the best thing you could be, the most authentic thing you could be as who? Who do you think? Were you listening? You. You. You show up, Norah, and you're the greatest Norah that the world has ever seen, because you are you. And so we're going to grow up and people are going to like us and people are not going to like us. Who agrees with that? But as long as you show up yourself, the universe makes it really easy to find out who loves you for you and who doesn't love you for you. Russell: That's awesome. Nick: Facilitator, where else would you like to go? Russell: So now we're in high school, struggling with high school stuff. And you told me your older brother's a wrestler, and you wanted to do that. I'd love to hear the story about wrestling, why you got involved in that. Nick: Yeah. So my older brother was a wrestler. He's a really good wrestler and I thought wrestlers were the coolest thing on earth. And so when I got into high school, I was looking for a way to build more confidence in myself, because I didn't have much confidence. And so I wanted to do something that was going to make me feel really good about myself. And so I wanted to become an athlete after my whole life people said, "Nick, you can't be an athlete. You can't do sports. You have no legs, one arm." And so, one day I came into school, my friend said, "Nick, you should try wrestling." And I said, "I can't my arm." And this, we call it the potato. It looks like a potato now. But it used to look like a chicken wing. You believe it? Do you believe it? And the reason why it looked like a chicken wing is because this arm was five inches longer than it is now. And my bone was going faster than my skin. So it was super sensitive. And the bottom line is if I would have hit my arm hard enough, my bone would've came through my skin. Yeah, crazy. Right. And so I couldn't do any physical activities with it. And so one day I came home and I said, "Mom and dad, I want to become a wrestler." And they said, "You can't, your arm." And then I looked at my parents and I said, "Can we cut my arm off?" And they said, "What?" And I said, "Yeah, I'm not joking. Can we cut my arm off? Can we do something about it?" And they said, "Is this something that you really want to do?" And I said, "It's going to make me an athlete. I'll be able to wrestle. I'll have more confidence in myself." And so my sophomore year of high school, my parents scheduled the appointment for the doctors to amputate my arm. And so I have these scars here, but what they did was, I didn't know they could do this, but they lasered five inches of my bone off. And then they pulled extra skin. Now you're taller than me. Then they pulled extra skin from my shoulder over my bone so I could beat people up with it. I remember right before I went into surgery, I said, "Doc, if I can't beat someone over the head with my arm when I come back, we're going to have a problem. I need to be able to do some physical activities with this thing." And so I went throughout the surgery and I go back to school. I had 17 stitches in my arm and I was the happiest kid that just cut his arm off. I go back to school, smiling. And people are like, "Nick, what'd you do?" I'm like, "I cut my arm off. It's great." And they said, "Why?" And I said, "I'm going to become a wrestler." And people made fun of me. They said, "Nick, how are you going to become a wrestler? You have no legs and one arm." And so I went out and I became a wrestler. My junior year, I got my butt kicked. And then my senior year, I was able to come out as the 106 pound varsity wrestler from my high school. And would you agree that that would probably instilled confidence in me and I'd probably feel a little bit better about myself, I'm an athlete, maybe the girls would like me? That's my thought process as a 16, 17 year old kid. And then the app, Vine came out. Y'all know what Vine is? You remember Vine? You remember Vine? Vine was an app that you could post six second videos. Raise your hand if you know what Vine is. Adults, raise your hand if you know what Vine is. All right, I'm going to educate you. So Vine was an app in 2014. I was a senior in high school where you can post six second videos. You had to be as creative as you can in six seconds. And so I wanted to create a way where I could make people laugh, but inspire them at the same time. And I wanted to do something that has never been done before. And so I was with my friends like this, and we're thinking of an idea. And I said, "I got an idea." I said, "How many legless guys do you see crawling around Walmart, pretending to be a zombie?" Bowen: Propped up just like that and siting in a elevator or something? Nick: That was me. And so I said, "That's a great idea." And so I'm a senior in high school and I put fake blood on my face and I put fake blood on my clothes, and I set out to my local Walmart in New Jersey, which Nick's not allowed in that Walmart anymore. And I go down the aisles and I'm looking for my victim, and I see this guy, he's heavily invested in the paper towels. And I looked at my camera guy, I go, "Record this. I'm going to try to scare him." And so I came around the corner as fast as I could like this. And he goes, "Oh," he threw the paper towels at my face. And I looked at my camera guy. I go, "Was that six seconds?" He goes, "Yes." I'm like, "Yes, this is just what the internet needs." And so I apologized to the guy. I told him I wasn't a zombie and that I'm really alive. And, "Thanks for letting me prank you." And I told my friends, "Pick me up and carry me out of Walmart before we get kicked out." And so I posted the video and I wanted 500 kids to see the video. I wanted to get 500 views. I posted the video and I went to sleep. And when I woke up for school, the next morning, the video had over 80,000 likes and over 80,000 reposts. I go back to school, my friends were like, "Dude, you're the zombie king." And I'm like, "What did I get myself into?" And so in under a year, my senior year I gained a million followers on Vine and the owners of The Walking Dead, the TV show hired me to fly out to Tokyo, Japan, to scare the main actor of The Walking Dead as a zombie. And so, the lesson in this, don't try to crawl around Walmart. It probably won't work for you, but would you agree that we all have unique gifts, unique ways, unique ways to make people laugh, inspire them? For me it was crawling around Walmart at the time, but we all have unique gifts. As you said, God gives us unique gifts and we have to use those. And so I use my unique body to scare people and make them laugh at the same time, which led me into going out on the internet and gaining a bunch of followers. And then I realized at one point that when I have kids and grandkids, that I want them to know me for much more than crawling around a Walmart. So I did what every kid with no legs and one arm kid would do, is I tried out for bodybuilding, said, no one ever. A lot of the times in bodybuilding, they say you have to focus on your legs, but most bodybuilders skip leg day anyway. And so I fit right in. Where do you want to go from here? But that's my zombie prank story. And so some of you may have seen my zombie pranks. You've seen them? Ryker: I've seen the one where you crawl in Walmart. Nick: Yeah. So that was high school Nick. I've evolved. I've come a long way from scaring people in Walmart. Russell: That's cool. So you got into bodybuilding and then I just wonder, because one of things I think a lot of us people don't do is we dabble in things. Like, "Oh, we'll try this. I'm going to try this and try this." But when you decided, "I'm going to be a bodybuilder," it wasn't just dabbling, right? You shifted your environment, shifted everything. You want to talk about the process there and what you did to be successful? Nick: Yeah. What humans have, we all have it is shiny objects into syndrome, kind of like Norah. You like shiny objects, right? Stars and bells and whistles and all humans like that. And so we try to do one thing and we're like, "Oh, maybe I want to try this over here." And so when I wanted to become a bodybuilder, I was living in New Jersey and it's very cold in New Jersey most of the time. And so I moved to Florida because it's... Have you ever been to Florida, anyone? We got to get you to Florida. I know Boise is great, but I mean, Florida is great too. And so I moved to Florida and I wanted to become a bodybuilder. And the first thing I did was found a really big muscle dude. And I said, "Will you teach me how to body build? You look like you know what you're doing." And that's what we do in business, is if we want to do something, we find out someone who's successful and we model them. And the reason being is because we don't have to reinvent the wheel, we don't have to recreate something. We just find someone who's successful and we learn from them. And so I attempted to become a bodybuilder. And when I moved to Florida, I told everyone, over a million people that followed me that before 2017 was over, I was going to step or hop on the competitive bodybuilding stage before the year was over. And so I did a 12 week preparation and I dedicated 12 weeks of my life to training and health and fitness. And I was 10 weeks into my prep, and I went to Vegas for an expo. And one of the days I went to the gym. Do you guys know The Rock? Everyone: Yeah. Nick: So The Rock was in the gym when I was at the gym and I've been blowing him up with bodybuilding videos for years. And so he already knew who I was. And so I go in the gym and low behold, there's Dwayne, The Rock Johnson. And he's surrounded by four security guards. And he's working out. I'm like, "Oh my God, it's The Rock." And I told my friends, I said, "Let's not bother this man." I stick out like a sore thumb. If he sees me, he's going to know who Nick is. And so after about 45 minutes of lifting, his security guard comes over and taps me on my shoulder and says, "You're Nick, right?" I said, "Not many people look like this. I'm Nick." And he goes, "Can Dwayne meet you?" I was like, "Dude, bring him on. I've been waiting all this time." And so they bring me over into the corner and they bring The Rock over and The Rock gets on my level or tries his best to get on my level. And he goes, "Dude, I'm such a big fan. Can I have a picture with you?" And on the outside, I'm like, "Sure, bro." But on the inside and I'm like, "Oh my God, it's Dwayne The Rock Johnson." Fangirling. And so we took a picture and I blurted out all my goals to him. I said, "I'm going to be the first Calvin Klein model with no legs. I'm going to write a book. I'm going to speak all over the world." And he said, "Nick, you're right, because people like you and I, they put us in any industry and we adapt and overcome." And all of us, would you agree with COVID and during this weird time, we've all adapted? We do school differently. We hang out with friends differently. Would you agree, we all have adapted? And so the more that we exercise the muscle of doing things differently, the more successful we'll be when we're adults. And so after that, I went back to Florida and I competed in bodybuilding against full-bodied guys. And I took third. I beat full body guys in bodybuilding, but I was telling Russell that I competed in the category where they don't judge your legs. That was important, because I don't got legs, I don't want them to judge my legs. And so I competed and I took third and I was the first man with no legs, one arm to jump on a bodybuilding stage. And the quote that I use is, "Over the 24 years of my life, I realized it's not the physical body that holds us back. But the biggest disability you can have," what do you think it is? "Your mindset." Great job. You guys rock. Russell: Awesome. The next thing we'll talk to you about is I know in your company you have a program that goes over a year long, Victorious, right? Nick: Yep. Russell: And each month covers a different letter. So I'd love just today and then probably out of time after that, but talking about the V and what that is in victorious. Victorious, right? Nick: Yeah. Junior Victorious. Russell: Yeah. And just talk about that for these guys because I think that's the first step for a lot of these guys when they're planning goals in sports or school, or any of their things they're trying to become. Nick: Yeah. So Junior Victorious, I created it because people like me and Russell, if we have all the knowledge and we don't give it to kids, then what's the use of it? Because we're not going to be around forever. That's just reality. And so we have to teach young people like you, so you can come, go and take over the world when you grow up. And so Victorious, basically the first month is V which stands for vision. And what vision is, is getting really clear on what you want in life. I think you can agree that the majority of humans don't really know what they want in life. They go to work or they go to school and don't really know why. Their first answer is, "I have to," but there's a deeper reason why you go to school. You probably want to be something, you want to do something with your life. And so V is getting clear. Say, you're an athlete. It's like, how many wins do you want to have? How many hours a day do you want to drill? What grades do you want to get? Does anyone know what they want to be when they're older? Curious. No idea. You got something, in the pink? Dallin: I would say it, but I don't think my dad would like it though. Nick: Got it. Maybe we'll skip over that one. But a vision. Are you okay? So vision basically is just getting very clear on what you want. And the reason why... Do you like cars? Dallin: Yeah. Nick: What kind of cars do you like? What kind of car do you want? You don't know? Dallin: Just one that goes fast. Nick: Yeah, exactly. So if he says, "I want a car and the one that goes fast," he's not going to get it because he doesn't know what car he wants. so the more clear that he can get on what car he wants, who agrees that he'll get the car faster because he knows exactly what he wants? That's a perfect example of all human beings. They want things, but they don't really know what they want. Right? Dallin: Yeah. Nick: And so next time I come back to Boise, I want you to have a specific car that you want so we can go get that car. Is that cool? I'm not buying it. Russ will buy it. But so getting very clear on what you want. And so it's like, who do you want to be? What kind of job do you want to work? What kind of college do you want to go to? What kind of school do you want to be? And the more clear that you can get on things, the faster that you'll get them. That's why, for example, if you wanted a specific car, adults help me out here because kids are a little bit difficult. Have you ever wanted a specific car and you were driving down the road and it was the only car you saw? I don't wear dresses, but women, have you ever wanted a specific dress and you finally got that dress and then you saw a bunch of other women that had the same dress? It's because your brain will go to what you want. That's why people who are depressed or people who are sad, they'll always be sad because they're always focused on the bad in their life. They're not focused on the good. And so our brain is extremely powerful because say you and I were very heavily invested in real estate, and they were whispering a conversation about real estate, we would hear it because our brain would pick up on it because that's where our focus is. That's why the rich get richer and the poor get poorer. The poor always focus on all the bad in their life, and the rich are focused on the opportunities. And so your brain is a computer. What you focus on, you will get more of. And so if you're always focused on, why me, or why is this happening to me? Or why does my life suck? Your brain will always come up with answers of why your life sucks. Who sees that? But if you ask yourself the question of, why am I amazing? Why did I get beat by Norah during the wrestling match? Or why is my life amazing? Your brain will always find the answer. And that's the thing. Our brain is a problem solving computer. And so it always looks for problems to solve. And you know this, if you're sitting around in your house and you don't have a problem, your brain will think of a problem and you'll try to solve it just because that's the way the brain works. And so I'll give you an easy example. If I woke up every single day, a man with no legs, one arm, and I focused on the fact that I'll never become a professional soccer player, will I be happy or sad? Quick. Everyone: Sad. Nick: Sad, right? I'm never become a professional soccer player. That's reality. But if I focus on what are my unique strengths, how can I make people laugh? How can I inspire them? What does my life look like then? It's better, right? That's where my focus is. Like Tony says where focus goes... Russell: Energy flows. Nick: Energy flows. They're a tough crowd. Russell: Okay. Next one. What questions do you guys have for Nick? Ryker? Ryker: How do you drive a car? Nick: That's a great question. So I drive a car, regular wheel. He's probably laughing because he doesn't think I could drive a car. So he just got proved wrong real quick. That's like teenage years, they try to test people. And so I drive a car with a regular wheel. That's why he's getting embarrassed. That's why you drive a car with a regular wheel. And then I have a little lever and I push the lever for brake and I push the level over for gas. And actually I have videos of me drifting my race car around the parking lot. Great question. Russell: There's another question here. Nick: You got one? Dallin: No. Nick: Okay. I'm just making sure. Aiden? Aiden: What's your favorite food? Nick: Great question. You want to guess? Aiden: I don't know. Nick: I like spaghetti. I'm Italian. My parents gave me a lot of spaghetti as a kid. You like spaghetti? What to go eat spaghetti after this? We can ditch this thing, get some spaghetti. That was a great question. Russell: Any other questions you guys have? We're super lucky to have him here. Bradley: I've got a question. How do you battle the fear of when you're trying to start something new or try something? How do you overcome the fear of trying something new? Nick: That's a great question. I'll give you a little story to help paint the picture. So they'd done a study on skydivers. And basically, they hooked the heart monitor up to skydivers. And so when they fly them up in the plane, their heart is going really fast. They're getting super nervous. "Oh my God." And then the moment that they jump out of the plane, their heart goes back to the normal speed. And so how do we eliminate fear? We take action. And so a lot of the times Russell and I are probably scared to do new things. Well, you're not scared to launch new funnels. You're a master at it. But launching new things, we're very scared. But I'd much rather attempt at my dreams and my goals and be on the sideline, hoping, wishing and regretting. Because at the end of the day, we only have one life for all we know. And there's so many people that are sitting on the sideline of life, making fun of people, bashing them. "You can't do this, you can't do that." But I'd much rather be on the mat rather than on the sideline. And also, realizing that failure is just feedback. A lot of the times we get programmed as kids that failure is bad. "I don't want to fail," but actually failure's our greatest lesson, our teaching. And so I failed a lot at life. Everything was hard for me, getting my clothes on, feeding myself, you name it, it was hard. And that's why I've been so successful is because I'm not afraid of failure. And so if we learn early on that failure is amazing and failure is our best friend, we'll have a better life. And so a little quote for you to remember, if you want to remember it, is, "If failure is a foe, you will never grow. If failure is a friend, you'll learn to the end." Super easy. I had to make it super dumb proof for adults as well. Do you want to ask a question? Dallin: Yeah. It's like, I don't know. It's just like talking about dropping out. Russell: Do you want me to ask it for you? Dallin: Yeah. Russell: So Dallin wants to be successful in life, but he focuses on he wants to drop out of high school. All he ever talks about is, "I want to drop out. I want to drop out." That's his vision and his goal, which is interesting, because I think he's got the right mindset. He wants to be successful, but he focuses on that all the time. So the question he wants to ask you is about him dropping out of school. Nick: Now you can ask it. Dallin: Oh. How do I say it? Nick: How do you drop out? Dallin: Yeah. Or, I don't know. Should I do it? Nick: Let me ask you a question. Do you individually pay for your school? Dallin: Nope. Nick: So why not get the knowledge if it's free? Dallin: I didn't think of it like that. Nick: Because when you're an adult, you're going to have to pay for knowledge. So if you're getting it for free why not take an advantage? Dallin: Because it's boring. Not boring, because I'm positive. Nick: Great takeaway. But would you agree if something's free, you might as well leverage it? Dallin: Yeah. Nick: So if you're a teenager and you're stuck in school, why not learn as much as you can because it's free and you're not paying for it? You probably don't take it serious enough because you don't pay for it. So maybe you need a little bit more skin in the game. Dallin: Maybe. I don't know. Nick: So I'd say get the knowledge while it's there. Dallin: All right. Nick: Who's the O.G? He says broke and stupid. Who's that? Zig Ziglar. Is it Zig or Jim Rohn? Russell: I think it's Jim. Nick: One of them. "The worst thing you could be is broke and stupid." And on top of that broke, stupid and ugly. You can't fix ugly. You might as well get the knowledge while it's there. I'm not calling you ugly, but I'm saying is you don't want to be broke or stupid. So get the knowledge while it's there. You're not paying for it. It's free knowledge. You'd be stupid not to take the knowledge. Dude, once you get out of high school, do you want. If you can't make it through high school, you ain't going to make it through business. Good luck. Good luck. High school is easy. Real world's way harder than high school. If you want to quit and tap out in high school, good luck, brother. Dallin: Oh boy. Nick: Let's keep that in there. That's a great lesson. That's a great lesson. That's a great lesson. I'm going to post it on my Instagram. What do you think? Russell: Do you have any questions? No. All right. Anybody else? Nick: That was a good question. It takes a lot to ask a question like that. Want to know why? Because most people wouldn't ask that question. I like it. I like the question. Great. You want to drop out too? Oh, okay. Just making sure. Just making sure. Russell: The good news for all your kids is everybody wants to drop out. It doesn't mean we do. I want to drop out of business lots of times. It gets hard. I got angry, I got people suing me. I got all sorts of stuff and it's tons of times I'm like, "Oh, it's so much easier to drop out." But it's like, well, I have a vision, we talked about it earlier. What's the vision? What are you trying to accomplish in life. You got to through a lot of hard stuff to get the good stuff. If you're not willing to go through the hard stuff, you never get the good stuff. Nick: You want a family one day? Dallin: Maybe. Nick: Okay. Do you want a girlfriend one day? Dallin: Yeah. Nick: Maybe. Or a boyfriend? Dallin: No. Nick: Okay. I don't know, whatever you go. But imagine your kid coming up to you one day and said, "My dad's a dropout." Dallin: I'd be proud. Nick: Dude, I like it. As long as you're proud of your decision and you made something of it, but I'm not your dad. I'm just a coach. Russell: He tells a story you told in lunchtime about your motivations that anchors you back to keep working out hard in the hard times. Nick: Yeah. So a lot of people ask me like, "How do you say so motivated to say so healthy with no legs, one arm?" And the reality is that there's a lot of kids that are paralyzed in wheelchairs. There's a lot of adults that are paralyzed in wheelchairs that look outside every day and say, "I wish I could go outside. Or I wish I could go to the gym," and they can't. But the one little visualization that I was going in with him is whenever I feel myself falling off track, I picture me, I'm 24, so I picture myself like 30, 35 and maybe I have a kid or two and I'm in my office. And that kid walks in and says, "Dad, why'd you get so fat? Dad, why did you let yourself go? Dad, you used to be a great speaker. Why did you give up on your dreams?" It makes me feel some type of way. If I really went into it, I'd probably start crying, because I never want my kid to look at me as a disappointment. And so I may not have kids now, but it's a motivation for me to keep going, because at one point I'm not going to be building a business for myself. Who am I going to be building a business for? My family. So it's way deeper than us as we get old. But you're young, so you've got time. Don't worry about kids calling you fat or anything. But what I'm saying is I visualize my kids looking at me and I want them to look at me proud, not as a fat dad that gave up on his dreams. Who agrees? Or a fat mom that gave up on their dreams. That's a bit aggressive. It works for me. Russell: That's awesome. Very cool. Anything else you've got? Nick: You guys are full of energy. I love it. Russell: I appreciate you, man. Thanks for coming, spending time with us and the kids. Nick: You got it. Norah, thanks for beating me up today. Russell: This is awesome. All right. Let's give Nick a huge round of applause.

It's that time of year again! Time for the WWE to bust out the Hell In A Cell cage to try to make us care about a feud! Join Al and Tiffany as they preview 2020's iteration of Hell In A Cell without our current champion, Nick. Where is Nick? Who knows! He decided to pull a Brock Lesnar. Current Champion: Nick

What did the Libertarians do this weekend? Eat a what, Nick? Who's the new LNC Chair? #BlackLivesMatter Jo!  When Trump Defines You https://youtu.be/3PHQKiNZu_0  

This week on ACC, we welcome NICK back to the show! That mean's one thing: On the spot! Tim and Marty pepper Nick with welcome-back questions! Then we follow up with building your own super hero team for $15!    On the spot: Nick Who is your comic waifu? What is the best thing you read or saw comics wise so far in 2017? What is your post-apocalyptic name (feeling right now + first pet’s name)? Chew is a book you can’t get into due to food issues. You’re also sick of brutality for brutality’s sake. What’s one book that /should/ fall under this criteria but does not? if you were stranded on a desert island, and only had one graphic novel to bring, what would it be? Fifteen Dollar Team! Heroes! Villains!

Green Meadows Beef is an unique family business providing grass feed beef direct to the consumer. This is the story how the Carey family have built their business of providing raw materials to the end user and the way they have used social media to take it to market     Today’s guest is Nick Carey, Director and General Manager of Green Meadows Beef based in Taranaki.  Green Meadows Beef is a unique family business who have built their business primarily using online and social media platforms.  The business has experienced tremendous growth over the last five years.  Craig and Nick talk about what started as an offbeat idea that has become big business for his family.   In 2012, his family decided they wanted to add value to their products.  This propelled them to launch a paddock to plate system.  This involved shipping products from their farm through their own processing and distribution channels.  Their direct-to-market through online sales has formed a big growth part of their business.   Nick’s father, suggested for them to try and market their beef product directly to the consumer.  They sat together as a family and formed a new way to get their products to the market, and soon, they recognized the opportunity of selling online. This propelled them to launch a paddock to plate system.  This involved shipping products from their farm through their own processing and distribution channels.  Their direct-to-market through online sales has formed a big growth part of their business.   Nick started his career as a commercial lawyer in Wellington and New Plymouth His role in this new family business was in the development, branding, and logistics.  Soon enough this was taking most of his time and he eventually decided he needed to quit his job as a lawyer.    That was a leap of faith for Nick, who has had to adjust to being an entrepreneur.  There were four key problems Green Meadows Beef was solving for the consumer.  These were (1) Time saving (2) Ease of purchase (3) Quality assurance, (4) Provenance.   Nick and Craig also talk about how wildly successful My Food Bag has become.  It is a website that allows it’s customers to order a food bag for a varied number of people.  It is also customized for them in terms of the number of people and their diet.  My Food Bag has revolutionized the industry.  Countdown eventually came up with a similar concept of online selling.  There was a big shift in the market of people being more open to purchasing food products online.  That assured Green Meadows Beef of its market.    In terms of marketing research, they were lucky that Green Meadows Beef was nimble enough to adapt their offering as well.  This included having to tweak their operations on the way.  They started out selling bulk-frozen packs and delivering them through chilled or frozen trucks.  However, it has now evolved to a point where they can customize their own products and deliver them the next day, chilled, through a courier.   Nick’s journey has not been without challenges.  One day, his company’s freight company informed him that they were no longer going to deliver Nick’s frozen meat packs.  As a result, he was forced to change his business model, which led to better results because they are now selling fresh produce instead of frozen produce.   Another challenge Nick has had to face was the price of raw materials.  Over the last three to four years, the price of raw materials has almost doubled.  At the same time. One of the things that has raised the price of the raw product is the price that it can otherwise be sold elsewhere.  Export of demand has been high.   They now run their farm as a separate business from their meat processing.  Each company has different governance, advisers, and processes.  Ensuring that the two businesses were independent of each other will help with succession planning and will force each one to be profitable on its own.  .  However, with the easing off of demand in the United States, the farm gate prices have been affected.    Nick learned to focus on the role of governance and the value of the right independent advice.  Another crucial area that Nick has focused on is being able to get accurate and timely business information, dealing with changes in technology and how scalable that is, and finally, achieving a profitable core business before evolving into other paths.   Another thing that Nick has focused on is learning how to work with his people.  Getting the right staff onboard has been a good learning experience for him.  He makes sure his employees have clearly defined roles, responsibilities, and reporting lines so that he could focus on working on the business and growing it.  Nick has been able to retain his staff for 4 years now.  He hardly needed to do cold hires because he utilized the benefits of his networks.   As for online selling, Nick uses mostly social media such as Facebook and Twitter to connect with people and to build an audience.  They do mostly paid advertising now.  He initially did everything in-house but has started outsourcing it already using a marketing consultant who works remotely for them.   In terms of content, Nick suggests that you keep it personal, relevant, and fun to keep his customers engaged.  With competition sprouting up more, there is a need to ensure that you get heard.  Nick’s friend once said that content is king but engagement is queen and she rules the house.  You need to be able to engage your followers.    Currently, they are on Pinterest and Instagram but it has been a challenge to maintain everything.  They use third party tools to help with the marketing side.  They also use cloud based systems that help cut costs and get things done.   What Nick enjoys about being in business is building something from the ground up, seeing the evolution of that business, and having a chance to enjoy its success.    As a lawyer, Nick had a structured and disciplined career.  At the moment, he says he has very little structure in his life now.  Working with creative types, for example, causes him to work longer hours and deadlines extended.  He deals with it by communicating well with his people.  He says that if you spend a good portion of your day through communicating, it makes the day go so much better. This goes back to having structures in place so the rest of the team can function harmoniously while you’re communication with them.    Nick’s challenge working with his family is ensuring that there is regular communication in terms of what’s happening in the business as well as asking for feedback.  He suggests that there has to be a clear distinction of business and family time.  It is important that everyone gets their chance to have a say but at the end of it, they are able to sit down and have dinner together.   In terms of having external professionals and mentors for his business, Nick says that one of the critical things is finding the right independent advice.  His solution has been to persevere until you find exactly what you need at a particular time.  As your business continues to change, so does the levels of advise.  Nick has found that having an independent director has helped him fill the skills gap.  Engaging the services of experts can be beneficial to his business as well.    Nick does not dwell on the past.  His company has a year end review where they identify what worked and what didn’t so that in the future, they can learn from these experiences. Nick says that in hindsight, he would have focused on margin analysis in his business and having a better handle on his cash flow and budget.  This has become one of their strengths and has allowed them to diversify the business for a more consistent cash inflow.   Being content in terms of business and the industry that you’re in is a mistake that business owners make.  As an example, the evolution of online selling has had an effect on traditional purchasing.  Nick suggests that you need to stay on top of things and not rest on your laurels because you don’t know what’s around the corner.   Strengthen your core business and ensure that it is profitable and sustainable before you venture out into other business opportunities.  At the moment, there is a need to develop relationships with consumers because people want to know where there food comes from, how it’s produced, and what’s going on.    Visit www.GreenMeadowsBeef.co.nz for more information.   TRANSCRIPT NICK CAREY    Craig: Hi guys!  Craig here from The Project Guys. Today in our podcast, really happy to introduce Nick Carey.  Nick is a Director and General Manager of Green Meadows Beef based here in Taranaki.  Green Meadows Beef is a unique family business who built the business primarily using online and social media platforms.  They specialise in suppling New Zealand consumers’ grass fed premium beef, where you online, and delivered to your door in twenty four hours.  And their business has experienced tremendous growth over the last five years.  What started as an offbeat idea and working from home office is now having their own dedicated butchery and retail premises and offices.  So, welcome Nick.   Nick: Thanks Craig.  Thanks for giving me the opportunity to tell a little bit about our story.    Craig: No drama at all! . Tell us a little bit about your background and why you decided to go into business.   Nick: Well, my background was as a commercial lawyer for a few years both in Wellington and New Plymouth.  We as a family, I guess, back in 2012, decided that we wanted to add value to the products we were producing which was mainly meat or beef and as a way to, I guess, cement the family farm and those plans through a formal succession plan, we decided to launch an integrated pallet to plate business which is shipping products from our farm through our own channels and processing channels, as Craig mentioned, direct consumers New Zealand wide through the different channels we utilise it at supermarkets, restaurants, and caterers and of course, direct-to-market through online sales, which is our biggest growth part of the business.   Craig: So, you’ve mentioned that you were a lawyer and then from a lawyer to an entrepreneur, it’s not a traditional path, was it your idea to do businesses with family?  How did it all sort of evolve?   Nick: Yeah.  Evolve is probably the right thing to say.  It was my father’s idea to try and market the products.  Obviously, we soon recognised online was a much easier path than let’s say the traditional paths of standing at farmer’s markets or carport sales or whatever it may be where other people are maybe trying to sell similar products.  So it’s at that time, all of us, I’ve got two siblings.   We all became involved to help form a plan to get the products to market and I helped here on the side with development and branding and things and arranging all of that and then once we launched the business, it became pretty evident that I wouldn’t be able to continue in my day job and helping out with the business.  So it was about, I guess, 3 months in that I gave up…   Craig: Oh, that quick! Yeah.  Yeah.   Nick: Yeah.  Yeah.…full-time paid employment to jump into the business.   Craig: To be poor for a couple of years.    Nick: Yes!  Yes!    Craig: [laughs]   Nick: Forever.    Craig: Forever.  [laughs] Yes!  Yes!  So, when you started, obviously, it was just quite a bit different and there’s a new concept.  Get away from the farmer’s markets or selling to a wholesaler, direct….did you guys do any market research and that actually work out where you had a legitimate market and business…   Nick: Uhm…   Craig: And what are the problems you’re solving which are and I suppose were time saving and ease for the purchaser, wasn’t it?   Nick: That and also quality and provenance.  So those are I guess the 4 key messages or key problems we’re solving for the consumer.   Craig: Yeah.  Yeah.   Nick: In New Zealand, at that time, there was a limited range of producers doing what we were doing.  Certainly that landscape has changed now and more and more are coming on board to be…whether it’s in meat or other ___ farm products or whatever.  The launch of things like MyFoodBag and you know and the whole…   Craig: Which is wildly successful.   Nick: Exactly.   Craig: Yeah.   Nick: And a great example of success in this market.   Craig: Yeah.   Nick: So I guess in…when the business was in its infancy, there was only a couple of competitors in New Zealand.  I don’t even think Countdown had really launched their…   Craig: Right.   Nick: Online sales at that time so obviously, we’ve noticed a big shift in the market and people being far more open to purchasing food products online.  So, with our research, it was really based on looking at producers in Australia, the United Kingdom, and the United States, seeing what they were doing, what offerings they had.   Craig: Yeah.   Nick: And obviously, because we…we were selling online, just online only at the start, it did allow us some chance to scale as time went on so there was no pressure of having products ready to go with no markets.   Craig: Yeah.   Nick: So I guess, we…we are currently on to building website number three.   Craig: Right.   Nick: So there has been multiple chances to refine the offering based on our own learnings…   Craig: Yeah.   Nick: Rather than…than doing too much…   Craig: Yeah.   Nick: market research at the beginning, I guess, which  potentially a pitfall…   Craig: Yeah.  But…   Nick: that were fallen into but we’ve been lucky that we’ve been nimble enough to be able to adapt that offering to…   Craig: Yeah, yeah, yeah, yeah…   Nick: to see that…what does that mean?   Craig: Yeah.  Oh, it’s a case sometimes of getting that ___ to market and then work out having to… and having to tweak everything on the way, isn’t it…   Nick: Exactly.  We’ve started out in our industry selling bulk frozen packs and delivering it via the chilled or frozen trucks…   Craig: Yes.   Nick: all over the country where it could take anything from a week to two weeks.   Craig: Right.   Nick: To be delivered to the model that we have now and it’s evolving as you can customise and pick and choose your own products…   Craig: Yeah…   Nick: …and it’s delivered the next day, chilled via courier, so…   Craig: Yeah.   Nick: You know, there’s different challenges that come at you and one of that for example was the freight company telling us, “No, we’re no longer gonna deliver your frozen meat packs.”  So…   Craig: Oh, is that right?   Nick: So your business if often forced to change…   Craig: Yes.   Nick: …which can obviously lead to better results…   Craig: Yeah.   Nick: …because the consumer appreciates…   Craig: Yeah…   Nick: fresh produce versus…   Craig: Yeah…   Nick: frozen produce.    Craig: So there.  So tell us a bit more about the challenges and the learnings you had in those early years and maybe also the challenges you’re facing now and how that evolved?   Nick: Definitely.  I guess the critical challenge for us been the price of our raw materials.   Craig: Alright.   Nick: Just to put them in a little bit of context and background, we run the farm as a totally separate business from the meat processing…   Craig: Yeah.   Nick: Different governance, different advisers, everything and we thought that was a critical distinction from a…   Craig: Uhm…   Nick: …a governance point of view particularly in the family situation so that we had two separate business which were hopefully, hopefully independent of each other, both supporting…   Craig: Uhm…   Nick: …themselves.  So…   Craig: Also that.  I guess it also helps with succession planning too.  Exit strategy is one [incomprehensible]…   Nick: Exactly.  And obviously that’s what we’re focusing…   Craig: Uhm…   Nick: The meat processing business now is taking on a life of its own with contract manufacturing…   Craig: Yeah…   Nick: …and things like that so…obviously anytime, I mentioned it at the start that the farm is very much part of the succession plan but if there were something that caused the farm to go, well, we’ve got another business…   Craig: Yeah…   Nick: And vice versa, we could always onsell the meat processing side of things.   Craig: Uhm…uhm…uhm…   Nick: …and keep the farm…   Craig: That’s right.   Nick: But so…part of it is that the farm must obviously make a profit…   Craig: Yes…   Nick: So we have to purchase the animals that we’re using through the Green Meadows Business from the farm at the prevailing market rate…   Craig: Yes…   Nick: Over the last three to four years, that price of raw materials has almost doubled…   Craig: Oh sh….   Nick: Without a corresponding rise in meat prices at the consumer end…   Craig: Yeah…   Nick: There’s still a certain barrier at the consumer end as to what a sausage or whatever may cost so I guess that’s been the critical challenge that we’ve face and we’ve had to really adapt and change our product offering.  So…   Craig: So what’s driven the price of the raw product up?  Is it the price on the farm to produce that product?   Nick: No, it’s the price that it can otherwise be sold elsewhere...   Craig: Oh, okay.   Nick: So, export demand, primarily out of the U_S where ground beef, easier ground beef is exported…   Craig: Okay…   Nick: …to the U_S and it’s been in quite high demand in particularly out of China as well…   Craig: Right.   Nick: So, depending on what’s happening in those markets, I’m assuming we’re seeing an easing off in the United States at the moment on demand which, of course, is then having a…   Craig: Yeah…   Nick: …a correlation back to farm gate prices here.   Craig: Cool…   Nick: So I guess with that challenge, we learned quite a lot and kind of like it’s focused a lot on what’s happened in the business so there are a couple of points off the top of my head…   Craig: Yes…Yeah…   Nick: I guess the role of governance and the value of the right independent advice has been a critical things that we’ve taken from it, I guess the information we’re pulling out of the business in terms or accurate and timely…   Craig: Yup…   Nick: …business information, technology and how scalable that is, what machines can really make our day better…   Craig: Right.   Nick: Versus culling out some of those manual processes, cause obviously, bearing in mind making food can sometimes be a relatively manual process…   Craig: Yup!  Yeah…   Nick: And then it all comes back to achieving a profitable core business before evolving into other paths.  So, we’ve really focused over the last year or two on what is our core business, how to make it profitable before launching into some other opportunities as well.    Craig: So how do you take yourself out of the business to work on the business around those things you just…   Nick: Yeah, well, as the businesses continue to grow, we’ve been able to put staff into roles that I was otherwise doing, so for example, we’ve just taken on an operations manager who is handling most of the day-to-day production and supply side of the business whereas I’m just handling the demand side and obviously everything else.  So the finances and working on the business so, I guess that’s been a good learning is getting the right staff on board, making sure that they have clearly defined roles and responsibilities and reporting lines so that that then frees you up to do as you say, “working on the business,” and growing it.  So we have that clearly…clear definition of okay, operations manager was gonna focus on the supply side and production, I was gonna handle the demand, so that’s where my focus is now…is on the demand side and when you’ve got the right people and the right positions, everything is fine and it works well.    Craig: So, you’ve gotta run on a fierce podcast business and about staffing.  How’d you go and find the right staffing?  How’d you know?  Do you know?  [laughs]   Nick: I guess, that’s a good question, “Do you know?”   Craig: Cause that’s critical, isn’t it?   Nick: It is and we are fortunate that in nearly 4 years, we’ve retained all our staff which I guess, obviously speaks of our environment also.  The direction that we’re pushing the company.  It…it’s…I guess it comes down to clear jobs…just clear job descriptions when you’re going so you know exactly who you’re looking for so when you find them, you know, they tick all the boxes and utilising the benefit of networks because all of our staff have been knowing to….   Craig: Someone…someone…   Nick: Yeah.    Craig: Someone who knows somebody…Yeah…   Nick: Exactly, so now I’m doing that thing with cold hires but I can see that the next thing we’re already looking for our next staff member, which is scary…   Craig: Yeah…   Nick: But I can see that that will be a cold…a cold hire so I guess that will come down to getting clear…clear pre-employment checks and questions and also making sure they’re the right fit for the…   Craig: thing…   Nick: Exactly.   Craig: Cool.  Awesome.  So, you have used a lot of online tools and platforms that you’ve touched on before to build the business to where it is.  Tell us about the strategy and has that changed over the years and if so, how or….yeah…   Nick: Yeah…It’s a different __part obviously with online selling.  You wanna connect with customers in real time and I guess social media in particular is great for that.  We’ve primarily used Facebook and Twitter for the connecting with people and building an audience at the beginning.  I guess how that’s changed is we’ve now moved from just connecting with customers and building that brand and that relationship through the more paid advertising now.  So we do a lot of online marketing in terms of ECO and pre marketing and also direct marketing through the likes of Facebook.  So, I guess it’s building a network and a platform, which would then turn into an opportunity to market, so…   Craig: Did you do all that in-house, or do you outsource it?   Nick: We did start all that in-house but now I’ve outsourced it.  We have a marketing consultant who works remotely for us, who handles all that ECO and ECM marketing.   Craig: And what about all your Facebook engagement?  Cause I know when you first start your business, you’re massive on engaging with your audience, you do a lot of that at the start.  Is that still done in-house?  Or…   Nick: It’s still done in-house and obviously that’s been one of the challenges I found is that I handle that role as the businesses grow, keep it…personal, and keep it relevant and keep it fun which is how we engage with our customers and perhaps that’s something I could be doing better.    Craig: [incomprehensible]   Nick: I think as we came and set the so high with using that as a focus, it’s kind of…you can easily fall by the way, so…   Craig: That’s so much of a big challenge, isn’t it because that’s how you built the brand and showing you some of the loyalty stats.   Nick: And I’m definitely seeing that with other influences that I follow that they came out with a good solid two years of social media engagement and then now it’s sort of dropped back…   Craig: Yes…   Nick: And I don’t know whether that’s just the maturing of the market and there are a lot of these platforms now and monetising, they’re successors, so it now makes it difficult to instigate…seen whereas in the beginning it was relatively easy but I think you raise a good point about engagement because a lot of the focus on social media a few years ago was all about content and posting the right sort of content but now, I know a person who writes and used to podcast a lot of Facebook.  She said that content is king but engagement is queen and she rules the house.   Craig: Yes…   Nick: And it’s sort of something that’s always always stuck with me because you can have great content but if you’re not getting anything back from the people you’re publishing it to, what’s the point?   Craig: Yeah, you could have 100,000 followers but if you’re not engaging them, what’s the point?   Nick: Yes.  So I think, you know, that’s a key thing to keep it at the back of your mind because it’s not a question of numbers because it’s like you said, it’s how they’re engaging.    Craig: You said when you sell your products you use Facebook and Twitter, yet have you tried the other platforms at all?   Nick: We do have a little bit on Pinterest, obviously we’re in a food business and Instagram, but it’s again, it’s the challenge of maintaining everything.  We do use a lot of third party tools to push the marketing side of things which we find works well and we obviously into the day to day side of things prefer to use online tools for managing the business, whether it be accounting software, our website is all run on a third party CMS which is obviously cloud based and what else do we use in the cloud?  Design tools and everything like that that’s all accessible now which really help (a) cut costs and (b) get things done.   Craig: So what do you enjoy most about being in business?  What strokes your ties?   Nick: Tough question, but I guess it’s with building something from the ground up and seeing the evolution it’s having the chancing to leap at success.  There are days obviously that I don’t enjoy leading.    Craig: You wish you were a follower there mate? [laughs]   Nick: Yeah.  Exactly.  When you bring in HR and customer issues and things like that.  Obviously, you want to do a good job, whether it be your staff or your customers but I guess that’s the critical thing is having that chance and opportunity which I do feel fortunate for that you know, we’re in a position that I was able to leave my fulltime employment to follow something which I could see working and it…with just a few challenges and refinements.  We’re now well on a path to making a success.    Craig: Yeah.   Nick: So that’s pretty special and something that I hold dear and try not to abuse really but it is a bit of a privilege to do this so if I can keep looking at it like that, then it’ll keep me focused and also keep me grounded.   Craig: Grounded, which is what New Zealand ___ is all about.  Cool, you hear that?   Nick: Yeah, I guess we at the start to kinda pushed the business and I do believe in it is we did a lot of PR work which is obviously the opposite to the grounded because you’re having to put yourself out there and tell your story and that can be difficult at times especially when you get…things like TV involved, so yeah, I think that’s a good balance to have.    Craig: So, ____ what have you learned from you know, five or six years ago, when you left the safe little confines of a lawyer’s office…   Nick: To me, just by one and a half years…whatever it was…   Craig: You were very structured and disciplined to doing this.  What have you learned as a leader?  Here, professionally and personally?   Nick: Yeah, I guess a couple of things, you do mean structure, I have very little structure in my life now.    Craig: [laughs]   Nick: Just by trying to plan things, you know, obviously things never really go to plan.  So that’s been difficult in terms of deadlines and things like that as I’m understanding how things work in the real world versus a lawyer’s world where 5 o’clock Friday was your excellent deadline and you wouldn’t dare go past 5 o’clock Friday whereas when you start involving perhaps creative types into the mix and deadlines can often extend.    Craig: Yes.   Nick: So that’s been one challenge for me personally and also from a managing or leadership type of thing.  Communication and understanding the importance of communication internally and externally and you can never really over communicate particularly with staff and things of concerns.    Craig: Yeah.   Nick: I guess that’s another that I’ve really learned is you spend a good portion of your day through communicating and it makes the day go so much better.   Craig: Yes.   Nick: But then it comes back to what I mentioned earlier about having the structures in place so that the rest of the team can function harmoniously while you’re communicating with them…the team…   Craig: Yeah.  And what about the family dynamic, isn’t that communications is key?  Sometimes, the family businesses, they can either go really well which is good or goes real bad because one of the first rules of business is don’t ever do business with family members, isn’t it?   Nick: It is.    Craig: Yes, back to the question.  Sorry about the rain everybody!  So I asked Nick about the dynamic of working with some family members.  One of the first rules of business is don’t go into business with family.  So I guess it has worked here.  From a leadership point of view, the communications point of view, have you managed that?   Nick: Yeah, it has been both a benefit and a challenge to go into business with family.  On a daily basis, I work with both of my peer, so on a day to day to basis, I mean, both of my brothers work externally from the business so two problems obviously, or challenges working with family day in day out but also having family interested in the business but not having the experience or benefit of seeing what’s happening day to day so we have pretty regular communications between in terms of what’s happening in the business, asking for feedback that they’re both very helpful and useful, these are my brothers who don’t work in the business.   Craig: Yeah.   Nick: But balancing that you also have a clear distinction of what’s business time and what’s family time because there’s always that tendency to make family time always business time and I think that’s critical particularly in terms of my own domestic situation as well, I’ve got a partner who doesn’t work and the person that’s end to end in terms of say my parents with their grandchildren and things like that.  It’s still got to operate in a normal situation and we are very open with each other so there’s never any issues in terms of overstepping lines or boundaries.   Craig: Yeah.   Nick: And I think it’s really important that everyone gets their chance to have a say but at the end of it, we still sit down for dinner.   Craig: Yeah, yeah, yeah.  Cool.  Cool.  So you’ve always had external professionals and mentors for your business and I believe now you’ve got a Board of Directors and an independent director tell us about what made you decide that you needed this and the benefits of using these strategies and advise that is out there around using mentors or Board of Directors, etc.    Nick: I guess one of the critical thing is finding the right advice, independent advice and it can be a struggle at times, so I guess what I sort of found is keep persevering until you find exactly what you need at that particular time and your levels of advice and who can advise you changes as the business continues to change…and…   Craig: Evolves.  As the business evolves…   Nick: Exactly, so I think the best thing you can do is get out there and take advice as step one but then if you’re not getting the right sort of advice is going out and looking for some different advice.   Craig: Yeah.  Yeah.   Nick: So, we’ve had, as you mentioned, a range from formal strategic planning with our accountants through the business mentors through to now an independent director who I work with closely on a daily basis and they’ve all had their uses and purpose but having an independent voice daily looks like some of the skill gaps that we have or that I have as well is really important and I guess that’s what I see the benefit…the main benefit of the independent board is to plug the skill gaps and I mean we are looking now at maybe bringing another independent onto the board who has some different skill set that none of us have secure around dealing with marketing to the end consumer…   Craig: Right.   Nick: And events cg and things like that so it’s…   Craig: So it’s skill gaps or experience gaps?   Nick: I guess both are incredibly relevant because you get the skills from experience so I think yeah.  I think both are intertwined.   Craig: And you said before that when you first started out your sort of a range of advisers, I mean, it’s the right advice.  When you start out were you ever nervous and scared about what’s going on.  So how do you know if you get some right advice?  If you’re speaking to for example an accountant and they say you should be doing this strategy, how do you know, is that the gut instinct or it is…how do you know if it’s the right one or the wrong one?   Nick: Yeah, it’s a good question because I guess when you go into business you’re always confident and pigheaded and you don’t really wanna take advice.   Craig: No.   Nick: And then to sit over the table with someone and, no offence when you’re listening to maybe to sit over the table with someone, no offence to any listeners who may be in the accounting profession or something.   Craig: Someone’s profession…   Nick: Who’s telling you you’re doing this wrong, you’re doing that wrong.  You know, it can be difficult so I think it’s not a case of knowing or choosing what that right advice is at the start but getting a lot of advice and really going out there and getting as much in as you can and taking bits and pieces from different sources to kind of form that plan because you and only you, I guess will know exactly how the business is going internally or what your dreams and goals and things are but it does help to get as much advice from them.   Craig: So that could be what we’ve talked about accountant, but there could be other business owners that could be lawyers, other professionals, and that’s where networking comes in, isn’t it?  You realize that when you network, you understand that same…your peers to having the same issues you have even if they might be in a different industry.   Nick: Exactly and as many people you can speak to as possible.  You know, whether it’s just a friendly ear or someone that you admire, in your industry or a different industry.  It can be really beneficial to have that engagement.    Craig: Awesome, so the benefit of hindsight, we all do this.  What would you do differently?   Nick: Hindsight, oh yeah, it’s a great thing.   Craig: No, it’s not.  It’s a terrible thing!   Nick: I guess that’s one thing our plan is not to dwell too much on the past.  We do a year review the end of each year and pick out the points of what went good and bad and then put it together and then don’t really dwell on it too much because again, it’s what you’re looking into the future that really controls things.  So I guess with hindsight, what I would do it has been more of a focus on margin analysis in our business, so which products work well, where we can extract the most value and also a better handle on cash flow and budget so that financial side of the business from the get-go.  I spend a lot of focus now on cash flow and planning cash flow a couple of months in advance and…   Craig: So you turned into an accountant?   Nick: Yeah, well, I…   Craig: [laughs]   Nick: I think maybe I’m turning into an accountant but that was a chance to really tighten the skill gaps that I had.   Craig: Right.   Nick: In the financial management side of things and now that’s one of our strengths where a lot of similar sized businesses I see don’t have a handle on cash flow, which in my business, can actually be quite difficult with online selling because we don’t know when people are gonna bulk buy meat packs and what’s gonna happen which is why we’ve diversified the business from just straight online sales to other traditional sales so that we’ve got consistent cash flow coming in.   Craig: A little bit of advice to people.  Look after your cash flow and mind your  budget, sounds like you’re good at. A couple of hours a week takes to analyse what else has happened that week which is critical.    Nick: I guess that’s one thing that having an independent director allows me to do because we have a phone call every Friday afternoon, which…   Craig: Hi guys, so from your experiences, what are some of the mistakes that you see business owners are making.  So, we talked a little bit about cash flow.  Anything else that…   Nick: Yeah.  I guess, something a little different and that I can see out there I see is that they are content both in terms of their businesses and their industries and not pushing their boundaries and or doing the… trying alternative ways to do things and obviously in the retail side of things.  I guess something else I am saying is people being content in terms of their…inside their businesses and in terms of marketing their businesses as well so obviously, the example is that the evolution of online selling and the effect it has on traditional purchasing, and brick and mortar stores and it kinda seems like…to some of them that it’s come out of nowhere whereas the evolution of online selling has been happening in time over the last ten years or so.  So I think, I see that both as established businesses and the traditional business being content can often come back to hurt them later on.  So, i mean, that’s something else we noticed and why we’re doing things differently as well.   Craig: So, the moral of the story is don’t be scared of pushing the boundaries and thinking outside the square box, just give it a go.   Nick: And also staying on top of things and not just resting on your laurels because you don’t really know what’s around the corner.   Craig: Don’t be scared of what’s around the corner.    Nick: Yeah.  That’s just saying a little bit no matter how established you are.   Craig: So is that the sort of advice you’d give to…if you were to mentor for a better general word, either both established or a startup…what other things would you…   Nick: Yeah, it’s different keeping on top of thinss, looking overseas, seeing what’s happening whether you’re selling shoes or cats, or whatever.  It’s…there’s a lot to…we’re fortunate in this part of the world that we’re a little behind as well.   Craig: Yes, yes…I was gonna ask that.   Nick: So, it’s kind of a good thing I think for us because we can have a look and see what’s happening overseas.   Craig: You think sometimes, people fall into the trap of going overseas either to Europe or America, seeing something, trying to do it New Zealand but they’re too soon   Nick: And obviously given our market size as well as the other key issue here, and also how spread out the market is.  It’s a long way from the top of the North Island to Steward Island.  Yes, I know, I definitely think that’s true and that’s where the difficulty, I guess comes in with what I just see is…do you become an adopter or do you follow…   Craig: Become second tier.   Nick: Yeah and there’s lot of risk, in obviously going out and being an early adopter and it falling in your face which…   Craig: But then fortune favours the brave and…   Nick: But again coming back to what I mentioned earlier on in the podcast is that’s where you’ve got a profitable and sustainable core being you’ve got those opportunities to go out and expand and you’ve still got that core business to I say loosely, to fall back on but you know…   Craig: Yeah.  To pay the bills…   Nick: Yeah.  Yeah.   Craig: Yeah.  Cool.  Awesome.  And so where do you see your industry going in the next five to ten years?   Nick: Yeah, well in the markets, the direct food market, there’s differently more choice for quality and more relationships with…between consumers and producers so I definitely see that as an important step in what we’re trying to stay ahead of because people increasingly do want to know where their food comes from and how it’s produced and what’s going on so I think it’s only gonna get more and we’re gonna see return as one kind of crystal ball return to a lot traditional ways of doing things because the end user or consumer’s putting a price on all those so in our case, it’s manufactured products and more real products and people are prepared to pay more even though it costs more to produce but that’s where I see it headed.   Craig: Alright.  Cool.  Awesome!   Nick: And you’ll be more disrupters, I’ve already talked about MyFoodBank and seeing markets online so we find those disrupters coming into the market so I guess, listening to my own advice that’s where I need to stay ahead of and say exactly what’s happening in the market and what trends are coming up.   Craig: Awesome.  Awesome.  Hey Nick, we’ll wrap it up.  Thanks very much for your time.  .  How do we find you?   Nick: Yeah so we are an online business.  Our website, so you can check out our products at greenmeadowsbeef.co.nz and find us on Facebook, Twitter, and Instagram with our page will get you there.   Craig: Awesome!  Right.  Thank Nick!  Good stuff!   Nick: Sure!    

Your wish is my command^^ Coach Shane, can you do something special for us for Christmas? How about a story about St. Nick? Who’s that? That’s another name for Santa Claus! Yeah! That’d be perfect~ Your wish is my command^^