Podcasts about Shift Communications

On this week's edition of the Grow My Revenue podcast, I speak with Christopher Penn, one of the world's top experts on artificial intelligence.  Christopher is Vice President, Marketing Technology, at SHIFT Communications, which is a data driven PR and marketing agency.  He is co-founder of PodCamp with Chris Brogan and co-host of the Marketing Over Coffee, marketing podcast, with John Wall. Christopher shares his insights into artificial intelligence and machine learning, how they might impact our jobs and how you can apply them to your business.  "When we look at the profession, particularly of sales," Christopher says, "the idea that sales could be completely replaced by artificial intelligence is simply not going to happen."

Christopher Penn, Vice President of Marketing Technology for SHIFT Communications, joined Jeff Julian at MarketingProfs’ B2BForum to discuss podcasting, customer journey mapping, content marketing, and strategy. Chris is co-host of the very successful Podcast, Marketing Over Coffee, that is well worth a subscription.To kick off the show, Chris describes his recent presentation and the challenges of customer journey mapping for marketing teams. My favorite quote was when he said that marketers “scrap off the word funnel off” when building their journeys. With this approach, paired with SOS, shiny object syndrome, most marketers are set up for failure due to their lack of clarity and planning. If this is a little close to home, you are not alone, and you can turn around now and get back on the right path. Chris tells his audiences to think of the problem by answering three questions in this order: why, what, and how. Why is it important? What does it do? How do I use it? By taking this approach, you will have to slow down to determine value before you jump in.If you liked this show and the others, I would encourage you to give us a review and a 5-star rating on iTunes. It helps us in the podcast rankings. Even though it is a huge pain to get to the rating screen in the podcast app, we would very much appreciate your effort.Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/mpb2b16-show-32-chris-penn Additional Links:•iTunes: https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828 •Sharable Url: http://emktr.co/2gCT1yc •Twitter: https://twitter.com/cspenn •LinkedIn: https://www.linkedin.com/in/cspenn •Podcast – Marketing Over Coffee: http://www.marketingovercoffee.com/ •Website: http://www.shiftcomm.com/teammembers/christopher-penn/

Welcome to episode #508 of Six Pixels Of Separation - The Mirum Podcast.  Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #508 - Host: Mitch Joel. I have said it before. I will say it again. Christopher S. Penn is a deadly weapon... and I mean that in the kindest sense of the saying. Yes, he's a practicing Martial Artist, but he's a more dangerous marketing weapon. He's that rare breed of deeply tech savvy professional combined with an understanding of marketing that will make your head spin. His full-time job is as the Vice President of Marketing Technology at SHIFT Communications, but he's also one of the co-founders of PodCamp, co-host (with John Wall) of the Marketing Over Coffee podcast, and a very passionate blogger at Awaken Your Superhero. He's also published a slew of business book, White Belt Marketing, Marketing Blue Belt and - most recently - Leading Innovation. Some fans of the show may also remember him as one of the co-hosts of Media Hacks. With that, we came together to discuss all things innovation. Where does it come from, how does it work and what's your company missing? Enjoy the conversation...  Running time: 57:16. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on Twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here is my conversation with Christopher S. Penn. Leading Innovation. Awaken Your Superhero. White Belt Marketing. Marketing Blue Belt. Marketing Over Coffee. Follow Chris on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #508 - Host: Mitch Joel. Tags: advertising podcast audio awaken your superhero blog blogging brand business blog business book business podcast christopher s penn david usher digital marketing digital marketing agency digital marketing blog facebook google itunes j walter thompson john wall jwt leadership podcast leading innovation management podcast marketing marketing blog marketing blue belt marketing over coffee marketing podcast mirum mirum agency mirum agency blog mirum blog pod camp shift communications twitter white belt marketing wpp

Do you use tracking codes on your website? Have you heard of Google Tag Manager? In this episode I interview Christopher Penn, the VP of Marketing Technology at Shift Communications. His book is titled Marketing Blue Belt and he's also a Google Analytics expert.  Show notes: https://www.socialmediaexaminer.com/181

a http://SocialBuzzONAIR.comI've got my bow tie brother, Scott Monty on the show w/ me! We're recapped Scott's journey w/ digital agencies, to working for large brands like Ford Motor Company and SHIFT Communications to launching Scott Monty Strategies! See acast.com/privacy for privacy and opt-out information.

Christopher Penn, vice president of marketing technology at SHIFT Communications, shares with host Tiffany Early consumer app marketing tips that business app owners can apply to their enterprise app stores. Listen to learn why app marketing is so important, why discovery in the app store is make or break for your app, and what enterprise app owners should do to promote their apps.

Do you use Google Analytics? Want to know how data can help improve your marketing? In this episode I interview Christopher Penn, the VP of marketing technology at SHIFT Communications (a PR firm). He co-founded PodCamp with Chris Brogan and is co-host of the Marketing Over Coffee podcast.  Show notes: https://www.socialmediaexaminer.com/133

In this episode of The Police Podcast, I have the pleasure of speaking with Scott Monty. I have been a huge fan of Scott’s going back to late 2008 early 2009 when he was the head of social at Ford.  Scott is now the VP of Strategy at SHIFT Communications where he continues to forge new paths in communications and relationship building. Scott completely gets social media marketing and communications. His knowledge and insight are fascinating. If you can’t learn from what he does and the way he thinks, then there is no hope for you. Scott has a weekly newsletter that I devour when it comes out. He provides awesome information for the world of digital and social media communications, what's hot, what's new and what you should be doing. Subscribe to it here:http://www.feedblitz.com/f/?sub=95082 Here is Scott’s full bio: Ranked by The Economist as one of the top 5 of the 25 Social Business Leaders and by Forbes as one of the top 10 influencers in social media, he has been called "an unstoppable force of nature" and Alan Mulally, the CEO of Ford Motor Company, called him "a visionary."  As Executive Vice President of Strategy at SHIFT Communications, Scott contributes to the firm's thought leadership while developing new agency services, offering strategic counsel to clients, publicly representing SHIFT at events, and widening the firm’s partnership opportunities. From 2008-2014, Scott headed the social media function at Ford Motor Company and held the title Global Digital and Multimedia Communications Manager. He advised on social media activities across the company, from blogger relations to marketing support, customer service to internal communications and more. Prior to joining Ford, Scott served as Consigliere for crayon and spent a number of years with PJA Advertising + Marketing, a boutique BtoB agency specializing in health sciences and high tech. In addition to his professional responsibilities, Scott is an active blogger and podcaster. He writes about issues in communications, advertising, marketing, technology and leadership at ScottMonty.com and also writes and cohosts I Hear of Sherlock Everywhere, a news site dedicated to Sherlock Holmes. Scott has been featured in hundreds of news and business publications in print and on the web, in dozens of books, and on a variety of mainstream media, including Bloomberg, NBC, NPR, CNN, Fox Business, The Wall Street Journal and more. Scott is a recognized thought leader in the communications and marketing industry and frequently speaks at events. Scott received his Master's in Medical Science from Boston University's School of Medicine concurrently with his MBA from BU's Graduate School of Management. He lives in the greater Detroit area with his wife and three children, golfs all too infrequently, and has a hidden talent for voice over work. You can find Scott on Twitter Digital Interests: http://www.scottmonty.com/ Shift Communications: http://www.shiftcomm.com/ I Hear Of Sherlock Everywhere:  http://www.ihearofsherlock.com/ IHOSE Podcast: https://itunes.apple.com/us/podcast/i-hear-of-sherlock-everywhere/id258126625?mt=2  

Minter Dialogue Episode #130 — This interview is with Scott Monty. Formerly head of social media at Ford Motor Company, where Scott was instrumental in driving a successful digital strategy under Alan Mullaly’s reign, he recently joined the premier agency SHIFT Communications. Scott has been ranked by the Economist as one of the top 5 social business leaders and by Forbes as one of the top 10 influencers on social media. Experienced in execution and generous in spirit, you should definitely enjoy the show. Meanwhile, you can comment and find the show notes on myndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast.Support the show (https://www.patreon.com/minterdial)

Interview edition - Scott Monty, the executive vice president of strategy at SHIFT Communications, discusses moving from Ford to the agency side, his view of real-time marketing, how to mobilize employees for advocacy and more. Plus, he even offers some advice for parents related to social media and kids.

It's more than likely that you promote blog posts, about pages, testimonials, product pages, and the like to your social networks. You're not exclusively driving traffic to your homepage.  As a result, it's possible that less than 50% of your website visitors are landing on your homepage with they first come to your site, which means that every page on your site is a homepage. Don't leave all the important information about your company on your homepage. Sprinkle it about your website, and make sure the most important information is on every page, especially the ones you are driving traffic to.  Today's Sprout Social shout out goes to Scott Monty who recently left his position at Ford Motor Company to join SHIFT Communications as SVP of Strategy (http://www.shiftcomm.com/2014/07/big-news-scott-monty-joins-shift/). Congratulations Scott and team! Jay Today (http://www.convinceandconvert.com/jay-today) is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration. The show is sponsored and produced by Candidio (http://candidio.com), a simple and affordable video production company, and Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.

Welcome to episode #155 of Six Pixels Of Separation - The Twist Image Podcast. Somehow we managed to get the whole gang together for a brand new episode of Media Hacks. There was tons of rambling, debate and back and forth on why ideas spread, what really worries us about the coming year, and the power of education (and why it's in need of immediate repair). Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #155 - Host: Mitch Joel. Running time: 49:09. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Facebook Group - Six Pixels of Separation Podcast Society. In a perfect world, connect with me, directly, through Facebook. BookCamp Toronto - June 6th, 2009. New location for BookCamp: University of Toronto - iSchool. The Road to Six Pixels of Separation - The Book - coming soon. Media Hacks episode #9 featuring:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents. C.C. Chapman - Managing The Gray - Advance Guard. Hugh McGuire - LibriVox - The Book Oven. Christopher S. Penn - The Financial Aid Podcast - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. Todd Defren from PR Squared and Shift Communications asks: what's got us worried? Rants on education. TED Talk - Sir Ken Robinson - Do Schools Kill Creativity? We need better filters. Ideas are everywhere. What spreads? What doesn't? Obligations from the bigger companies. The spread of Twitter. It's all just linkbait. Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #155 - Host: Mitch Joel. Tags: advance guard advertising blog blogging book oven bookcamp bookcamp toronto cc chapman chris brogan christopher s penn digital marketing facebook facebook group filters financial aid podcast hugh mcguire in over your head itunes julien smith librivox linkbait managing the gray marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting pr squared shift communications sir ken robinson six pixels of separation social media marketing ted talks todd defren trust agents twist image twitter university of toronto ischool web 20