Podcasts about marketing over coffee

In this Marketing Over Coffee: 10 years ago we talked with Ryan Holiday about his marketing books! Direct Link to File This is a bonus file because I’m doing some testing and I thought that rather than doing a "Hello World!" post, I dug out an interview with Ryan Holiday before his first book on […] The post From the Archives: Ryan Holiday on Growth Hacking appeared first on Marketing Over Coffee Marketing Podcast.

Does AI content rank on the SERP? Can you count on AI content to rank in the future?   Wix's Mordy Oberstein and Crystal Carter investigate the place of AI content in Google's ranking algorithm. Join them as they take a deep dive into how successful websites are delivering their content and what others in the SEO community think about AI-generated content.  Listen as special guest John Wall, host of the Marketing Over Coffee podcast, guides you through creating AI content that DOES rank with his generative AI for marketers framework.   Please rank responsibly, as this week, we delve into Google's evolving approach for ranking AI content here on the SERP's Up SEO Podcast.  Key Segments [00:04:40] What's On This Episode of SERP's Up? [00:05:36] Focus Topic of the Week: Does AI Content Rank?  [00:21:13] The Great Beyond w/ John Wall [00:40:57] Snappy News [00:49:07] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Kristine Sachinger Cyrus Shepard John Wall Dale Bertrand Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Wix Studio Wix Studio YouTube SEO Resource Center Google Knowledge Panel: How to earn one for your name or brand InLinks Entity SEO: Moving from Things to Strings News: Google Search Console Adds INP Metric In Core Web Vitals Report Google Clarifies Page Experience & Core Web Vitals Related To Search Rankings  

In this episode of our AI series, we discuss the future of marketing, the evolution of the marketer's role with AI, and the challenges and limitations of AI that marketers should keep in mind. How will AI tools be used to generate and optimize marketing content? Will we still need human creativity? how can we build trust with consumers regarding the use of AI in their marketing experiences? Christopher S. Penn is an authority on analytics, digital marketing, marketing technology, data science, and machine learning. He is the co-founder and Chief Data Scientist at TrustInsights.ai and the co-host of the award-winning Marketing Over Coffee podcast. Christopher makes his Aeropress and Turkish coffee at home. :) Find Christopher Penn on LinkedIn. If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan, on LinkedIn.

Christopher Penn writes one of the few newsletters I read weekly. I have no idea how I ended up on his mailing list but I'll never opt out despite the rainbow “Unsubscribe here” buttons he prominently displays.Christopher provides well-researched, thought-provoking commentary on all topics related to generative AI. Like recent guests Pradeep Menon and Ken Wenger Christopher doesn't settle for soundbite-level commentary and he often shares unpopular opinions backed up with data.Christopher is the Co-Founder and Chief Data Scientist at TrustInsights.ai. He's a six-time IBM Champion in IBM Data and AI, a Brand24 Top 100 Digital Marketer, an Onalytica Top 100 AI in Marketing influencer, and co-host of the award-winning Marketing Over Coffee marketing podcast. He is also the author of two dozen marketing books. His list of accolades and accomplishments goes on for days.Listen and learn...The number one question Christopher asks data-driven marketersWhat has surprised Christopher most about the capabilities of LLMsWhy the letter to pause AI was "dumb"The right way to remove bias and hate speech from LLMsOpen source vs. closed source AI... and how it's related to making pizzaAre we ready for AI vendors to censor content?Christopher's predictions for how all enterprise software will incorporate generative AIWhy Christopher continues to hone his bow and arrow skillsReferences in this episode...Pradeep Menon on AI and the Future of WorkKen Wenger on AI and the Future of WorkTiernan Ray on AI and the Future of WorkChristopher's (entertaining and informative!) newsletterDreamGPT... to glorify LLM hallucinationsThe bots aren't sentient!

This episode covers what you need to know about AI in public relations and marketing. Parry Headrick, founder of Crackle PR, talks about how his agency is adapting to the age of AI and working with experts like Chris Penn, co-founder and chief data scientist at Trust Insights. Parry and Chris explain how AI will be used to streamline data and coverage reporting, content creation and other lower-level tasks. Chris also gives two helpful lists of the different types of machine learning and what agencies must do to survive the shift to AI.   3:08 – Parry explains how he started his career as a journalist but decided to transition to PR after a story he wrote was sensationalized.   6:01 – Chris talks about how he started his career in IT, the evolution of technology in marketing, working at an agency and starting his own business.   10:07 – Parry talks about the role AI will play in PR including streamlining efficiencies, monitoring and content generation.   17:06 – Parry describes how his agency is adapting to AI, such as the shift in SEO.   23:10 – Chris shares how data analytics and PR should go together.   26:45 – Chris explains the three branches of machine learning.  37:50 – Chris lists the three things that agencies must do.   39:58 – Chris talks about what Trust Insights does for its clients.   42:15 – Chris describes the origin of his podcast, Marketing Over Coffee.     Quote   “I think ultimately, the biggest disruption is going to be how the largest agencies are billing and justifying the fees they get and I think at the smaller level it's going to get a little easier to be more nimble because you haven't pinned your hopes and dreams on a model that is antiquated in the age of AI.”– Parry Headrick, founder of Crackle PR  “Every person in your company who uses Microsoft Office will now have access to a language model and will be able to do things like make a 10-slide presentation out of this press release or tell me what's important in this Excel spreadsheet. Tell me what the outcome was. And the models will do that instead. So it will dramatically shorten the time it takes people to do work and everyone is going to have to get good at this because it's going to be built into Office, it's already built into your search engines and it's going to be appearing in pretty much every piece of software that's complex to use.” – Chris Penn, co-founder and chief data scientist at Trust Insights    Links:   Marketing Over Coffee Podcast: https://www.marketingovercoffee.com/   DALL·E: https://openai.com/product/dall-e-2   ChatGPT: https://openai.com/blog/chatgpt    Listen to Chip Carey's episode on The PR Maven® Podcast.   Listen to The PR Maven® Podcast episode featuring students from Northeastern University.     About the guests:      Parry Headrick   Founder of Crackle PR, Parry Headrick is a 20+ year tech PR agency veteran, having grown some of the largest privately held agencies in North America. Headrick has grown an audience of more than 60,000 across social media channels by discussing the good, the bad and the ugly about the public relations industry.  Chris Penn  Christopher S. Penn is an authority on analytics, digital marketing, marketing technology, data science and machine learning. A recognized thought leader, best-selling author, and internationally renowned keynote speaker, he has shaped five key fields in the marketing industry: Google Analytics adoption, data-driven marketing and PR, modern email marketing, marketing data science, and artificial intelligence/machine learning in marketing. As co-founder and Chief Data Scientist of Trust Insights, he is responsible for the creation of products and services, creation and maintenance of all code and intellectual property, technology and marketing strategy, brand awareness, and research & development.  Mr. Penn is a 2023, six-time IBM Champion in IBM Data and AI, a Brand24 Top 100 Digital Marketer, an Onalytica Top 100 AI in Marketing influencer, and co-host of the award-winning Marketing Over Coffee marketing podcast. Prior to co-founding Trust Insights, he built the marketing for a series of startups with a 100% successful exit rate in the financial services, SaaS software, and public relations industries. His work has served brands such as Twitter, T-Mobile, Citrix Systems, GoDaddy, AAA, McDonald's and many others.  Mr. Penn is an IBM Watson Machine Learning Certified Professional, a Google Analytics Certified Professional, a Google Ads Certified Professional, a Google Digital Sales Certified Professional and a Hubspot Inbound Certified Professional. He is the author of over two dozen marketing books including bestsellers such as “AI for Marketers: A Primer and Introduction,” “Marketing White Belt: Basics for the Digital Marketer,” “Marketing Red Belt: Connecting With Your Creative Mind,” and “Marketing Blue Belt: From Data Zero to Marketing Hero,” and “Leading Innovation.”    Looking to connect:             Email: parry@cracklepr.com   LinkedIn: https://www.linkedin.com/in/parryheadrick/   Twitter: @pheadrick  Website: www.cracklepr.com     Email: cspenn@trustinsights.ai   LinkedIn: https://www.linkedin.com/in/cspenn   Twitter: @cspenn  Website: www.trustinsights.ai  

This week I'm excited to bring you this informative and topical conversation I had with Christopher S. Penn about the realities, myths, and dare I say productivity applications within ChatGPT and similar language based software tools which I'm sure you have noticed are getting more and more attention in the realms of social media, tech chatter, and even politics. I've known Christopher for years and I can't think of anyone more qualified to guide me and you through this topic. Christopher bridges the gap between marketing and technology. What he shares on social media and writes about helps you understand marketing and technology better plus he is a better coder than most marketers, and a better marketer than most coders. By having one foot in both worlds, he finds solutions that work in one place and brings them to the other. Christopher speaks publicly about digital marketing, marketing technology, and machine learning/artificial intelligence. He is the co-founder of Trust Insights, a data analytics company focused on helping you make more money with your data, a co-founder of PodCamp with Chris Brogan, and co-host of the Marketing Over Coffee marketing podcast with John Wall. In this chat Christopher breaks down the real world applications of ChatGPT while explaining its limitations and ways to maximize the effectiveness of the tool. We discuss some of the ethical and political concerns swirling around the technology while dispelling some of the more hysterical myths that have been propagated online and in print. Regardless of your familiarity with this technology this is a great primer for understanding and maximizing these tools for a wide range of both creative, and labor intensive tasks. Support the show by checking out our sponsors!  Learn more about your ad choices. Visit megaphone.fm/adchoices

Marketing, sales, and technology are all separate but integral parts of running a business, but getting the three to come together is often a tricky process. To help sort it out, we're welcoming author John Wall to the podcast. John J. Wall speaks, writes and practices at the intersection of marketing, sales, and technology. He is the producer of Marketing Over Coffee, a weekly audio program that discusses marketing and technology with his co-host Christopher S. Penn, and has been featured on iTunes. Notable guests include Ryan Holiday, Debbie Millman, Ty Pennington, Simon Sinek and Seth Godin. --- Connect with Christopher Tompkins: www.Twitter.com/chrisgoagency  www.Linkedin.com/in/chrisgomedia/  --- Connect with John Wall and Trust Insights: Website ---> https://www.trustinsights.ai/ Podcast ---> https://www.marketingovercoffee.com/most-popular-episodes/ LinkedIn ---> https://www.linkedin.com/in/johnjwall/ Twitter ---> https://twitter.com/johnjwall --- The Go! Agency is a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the link below: www.GoSalesAndMarketing.com   

As modern marketers, we are swamped by numbers coming from all directions. How do we manage all this data, demystify it, and use it to our best advantage? Host Will Francis chats with Chris Penn to look at data from different and interesting angles. They talk about Regression analysis, using R and Python, GA4 and GDPR, along with lots of interesting real world metaphors! Chris also offers 5 key takeaways that any marketer can start using today. Chris is the co-founder and chief data scientist at Trust Insights and co-host of the super popular podcast Marketing Over Coffee. A recognized thought leader and speaker he is a best-selling author of a dozen books, and has shaped five key fields: Google Analytics adoption, data-driven marketing and PR, modern email marketing, marketing data science, and artificial intelligence/machine learning in marketing. They mention the classic Bob Stone book Successful Direct Marketing Methods with its foundational principle of Audience, Offer, Creative. A full transcript of this episode is available on our website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today. The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. And if you enjoyed this episode please leave a review so others can find us!

In light of the recent release of Matt Reeves' film The Batman, we consider the strange alternation of darkness and camp that is Batman. Is he even a super hero? What's with his rogues' gallery? What's with DC's anti-world-building? Mark is joined by philosophy prof/NY Times entertainment writer Lawrence Ware, improv comedian/educator Anthony LeBlanc, and Marketing Over Coffee host John J. Wall. For more, visit prettymuchpop.com. Hear bonus content for this episode at patreon.com/prettymuchpop or by subscribing via Apple Podcasts to the Mark Lintertainment Channel. Sponsor: Lower your monthly credit payments at upstart.com/PRETTY.

In light of the recent release of Matt Reeves' film The Batman, we consider the strange alternation of darkness and camp that is Batman. Is he even a super hero? What's with his rogues' gallery? What's with DC's anti-world-building? Mark is joined by philosophy prof/NY Times entertainment writer Lawrence Ware, improv comedian/educator Anthony LeBlanc, and Marketing Over Coffee host John J. Wall. For more, visit prettymuchpop.com. Hear bonus content for this episode at patreon.com/prettymuchpop or by subscribing via Apple Podcasts to the Mark Lintertainment Channel. Sponsor: Lower your monthly credit payments at upstart.com/PRETTY.

If you need strategic direction, tune into this episode, featuring Elona Lopari. Elona specializes in finding creative solutions to complex problems, leaving listeners with actionable takeaways to implement better marketing and business strategies. If you want to up your marketing game, you need to do everything in your capacity to understand trending strategies! ----------------------- Connect with Sara via Instagram - https://instagram.com/sarasheikh_engbiz?utm_medium=copy_link or drop in to her calendar, here's the link! https://calendly.com/engineergoal/clarity-call

This week we've got a show with John Wall. John is a marketing expert that specialises in utilizing artificial intelligence to help companies make better marketing decisions. He is also the co-host of the “Marketing Over Coffee” podcast which has been airing for more than a decade. In this episode John and I dive deeper into artificial intelligence and the future of marketing. We talk about the new privacy features on iOS & Android are changing the way marketers collect & serve up relevant information. Towards the end John has some great advice on how small businesses should spend their marketing dollars to get the best return. If you enjoy this episode please share it with your friends, rate & review with your favorite part to help us reach more people To learn more about the concepts discussed podcast go to https://www.brianbeers.com and sign up for Brian's free weekly newsletter delivering content directly to your inbox Connect with Brian you can follow him on Instagram and facebook, connect on LinkedIn or email brian@beerspodcast.comLinks:https://www.trustinsights.ai/https://www.marketingovercoffee.com/ Book Links: The Marketing Over Coffee Playbook: Now with More Wins and Wrecks! - John J. Wall Master Mentors: 30 Transformative Insights from Our Greatest Minds by Scott Jeffrey MillerThe 4 Disciplines of Execution: Revised and Updated: Achieving Your Wildly Important GoalsThe Daily Stoic: 366 Meditations on Wisdom, Perseverance, and the Art of Living

Marketing, sales, and technology are all separate but integral parts of running a business, but getting the three to come together is often a tricky process. To help sort it out, we're welcoming author John Wall to the podcast. John J. Wall speaks, writes and practices at the intersection of marketing, sales, and technology. He is the producer of Marketing Over Coffee, a weekly audio program that discusses marketing and technology with his co-host Christopher S. Penn, and has been featured on iTunes. Notable guests include Ryan Holiday, Debbie Millman, Ty Pennington, Simon Sinek and Seth Godin. --- Connect with The Social Marketing Academy: www.Twitter.com/GoSocialAcademy  https://Apple.co/2KnGM8Z --- Connect with Christopher Tompkins: www.Twitter.com/chrisgoagency  www.Linkedin.com/in/chrisgomedia/  --- Connect with John Wall and Trust Insights: Website ---> https://www.trustinsights.ai/ Podcast ---> https://www.marketingovercoffee.com/most-popular-episodes/ LinkedIn ---> https://www.linkedin.com/in/johnjwall/ Twitter ---> https://twitter.com/johnjwall --- The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the link below: www.GoSalesAndMarketing.com   

Marketing, sales, and technology are all separate but integral parts of running a business, but getting the three to come together is often a tricky process. To help sort it out, we're welcoming author John Wall to the podcast. John J. Wall speaks, writes and practices at the intersection of marketing, sales, and technology. He is the producer of Marketing Over Coffee, a weekly audio program that discusses marketing and technology with his co-host Christopher S. Penn, and has been featured on iTunes. Notable guests include Ryan Holiday, Debbie Millman, Ty Pennington, Simon Sinek and Seth Godin. --- Connect with The Social Marketing Academy: www.Twitter.com/GoSocialAcademy  https://Apple.co/2KnGM8Z --- Connect with Christopher Tompkins: www.Twitter.com/chrisgoagency  www.Linkedin.com/in/chrisgomedia/  --- Connect with John Wall and Trust Insights: Website ---> https://www.trustinsights.ai/ Podcast ---> https://www.marketingovercoffee.com/most-popular-episodes/ LinkedIn ---> https://www.linkedin.com/in/johnjwall/ Twitter ---> https://twitter.com/johnjwall --- The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the link below: www.GoSalesAndMarketing.com   

This episode features a special guest John Wall, a co-host of the very long-running and successful marketing podcast "Marketing Over Coffee". John has interviewed the biggest names in marketing over the years and has become an incredible resource from which to learn! John currently is. partner at TruthInsights.ai.  We dive into data and analytics - and discuss how we can gain clarity, insights, and actionable information from all the data sources we have on our sites. Google Analytics, Microsoft Clarity, site reports, etc - how do you make sense of all of it? 

Marketers know that Artificial Intelligence is being integrated into our work, but many are unsure how they can apply it to their daily work. Our guest is Christopher S. Penn, the author of AI for Marketers: A Primer and Introduction, just out in its 3rd edition. Our guest is an authority on analytics, digital marketing, and marketing technology. A recognized thought leader, best-selling author, and keynote speaker. He has been named by IBM as a Champion in IBM Analytics. Chris is a cofounder and Chief Data Scientist of Trust Insights, a Boston -based digital analytics firm. He is co-host of the Marketing Over Coffee podcast. He has also run the marketing for a series of startups in the financial services, SaaS software, and public relations industries. People, products and concepts mentioned in the episode: Seven steps of AI Maturity: Data Foundation Measurement & analytics Insights & Research Process Automation Data Science Machine learning AI-Powered Microsoft's Tay Bot Jay Baer's book Youtility 'When E.F. Hutton talks, people listen' commercial American Airlines SABRE system  Common Biases in AI Ann Handley Google's MUM algorithm and short video explainer GPT J6B algorithm (for a publicly accessible chat-enabled AI, see Replika) Dunkin donuts Brookings Institution Research on Jobs under threat from AI Chris' Social Profiles YouTube Instagram LinkedIn Twitter Facebook For complete show notes, please visit: https://funnelreboot.com/episode-47-ai-for-marketers-by-chris-penn-summer-books/

In this Marketing Over Coffee: In this episode learn about New Google Stuff, Amazon Sidewalk, Pride, and more! Direct Link to File Brought to you by our sponsors: StackAdapt and Terminus Google Marketing Live 2021 Wrap Up Is general traffic no longer worth chasing? Declared blackout feature 7:16 Marketing Over Coffee is sponsored by Terminus […] The post Now With A Lot More Offensive Stuff! appeared first on Marketing Over Coffee Marketing Podcast.

In the last episode, Christopher popped the hood on digital products, more specifically about NFTs or Non-Fungible Tokens. As you may know, a 10-second GIF recently just sold for $6.6M. This was due to NFTs. Now, there are other companies and celebrities jumping in on it. Jack Dorsey, the founder of Twitter, is now auctioning off the first tweet for $2.5M, as of this taping. Rock band Kings of Leon is set to be the first band releasing a record as an NFT. These cyber collectibles are taking off and having a profound impact. Yet our producer, Jason DeFillippo, has some questions.  Jason is the greatest of all time in podcast producers, and he's worked with Tim Ferriss, Jordan Harbinger and many others. He also hosts one of the greatest podcasts ever, Grumpy Old Geeks. He also has a lot of experience in the art world, as he worked with his dad for a long time.  Jason has an opinion about NFTs, and he and Christopher talk about that, Clubhouse, and a bunch of other fun things. Digital Products have been Here Forever Jason DeFillippo comments about Christopher’s statement about digital products and NFTs being a category-defining moment. For someone who has played online games like Jason, digital products have been around since the early 2000s. People have been buying and selling digital items to use in-game, and there’s even a whole industry built on farming in-game currency for it. As for NFTs, Jason doesn’t see the purpose to all of it other than being a rich man’s game. It’s like buying a pet rock, but at least with the pet rock you get a rock for your troubles. “We had this kind of shit back in the day, 10 years ago, and we would buy digital items, we would buy digital clothes, we would mine gold. It was Bitcoin before there was Bitcoin, and it was just a bunch of nerds sitting around killing orcs. There was a purpose to the NF T's back then, because it was all in-game. Now we have all of the crap that you know was the digital stuff, but no game to play. Today’s NF T is one of those things that to somebody like myself with a highly tuned bullshit detector made my head explode.” - Jason DeFilliippo On Digital Natives Buying Digital Products Christopher asks if it makes sense that native digital people are buying more digital products than physical ones. Jason thinks it is, but it again depends on the purpose of the purchase. It depends on the context of why they bought the item, either to make their digital home look better, or have the best weapon for a game they’re playing. Again, NFTs miss the mark in this regard. Jason thinks that this $6.6M purchase just got overhyped because people are looking for excitement. That, and because it is attached to blockchain. So people who are looking for the next big thing are suddenly scrambling to see if NFTs fit the bill. According to Jason, it doesn’t. “That's the problem with it. It doesn't make any sense. I think it's a fad. This has all of the hallmarks of us being stuck inside for far too long. We need something to excite us. It's on the blockchain. You know, if they could just sprinkle in some AI, we would have like a BS trifecta here.” - Jason DeFillippo Why is Clubhouse a Thing? Christopher and Jason discuss the app Clubhouse, and why it’s even a thing. For one thing, the features it has is already present in various other apps, like Discord and other online voice chat software. What makes it weirder is that it is trying to bring back the feeling of radio, something that podcasts have killed a long time ago. The appeal to some comes from the fact that it is invite-only. Though that in itself is not a unique feature, as Jason points out. There are a lot of apps that can just integrate such features into their own well-established ones. It's why Jason thinks that Clubhouse will come to a quick demise soon. “My buddy John Wall of Marketing Over Coffee was quick to point out that as a creator, there's no value here. First of all, I got to be Live.

I heard a quote at Abundance 360 that there will be two kinds of businesses that will exist at the end of this decade: businesses that use A.I. at their core, and businesses that are out of business. Today’s Marketing Speak guest, John Wall, has a world of expertise to impart in that domain. He is a partner at Trust Insights, a marketing data science firm, and co-host of the Marketing Over Coffee podcast. For a chock-full of knowledge about tech stack audits, machine learning, data science, and all things A.I. for marketing, learn more when you tune in. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/258

John Wall, a pioneer podcaster and co-host of the Marketing Over Coffee show shares technical and storytelling essentials to launch and/or grow your podcast. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event. 

Christopher Penn is the co-founder/Chief Data Scientist at Trust Insights, co-host of Marketing Over Coffee, and three-time IBM Champion in IBM Analytics. In this Tech Bound podcast, Christopher Penn lays it all out: the impact of GPT-3 on SEO, what you can do with machine learning and what not, and the tools he uses for the AI-powered SEO process. Timestamps 0:00 Introduction 0:59 The impact of GPT-3 on SEO 8:46 The AI-powered SEO process 13:04 Using Markov Chains for analytics and conversion attribution 18:25 Tools SEOs can use for machine learning 21:24 Do keywords still matter in an AI world? 28:09 Challenges that come with AI-generated content 36:56 Old knowledge is dangerous 40:32 Decay in Marketing 44:29 Optimization vs. Innovation 47:23 What Christopher is curious about at the moment Subscribe to the channel for more videos: https://www.youtube.com/channel/UCoQ5uxfxcnObjzLAk1lmM6g?sub_confirmation=1 Subscribe to the Tech Bound Newsletter for more content: https://www.kevin-indig.com/tech-bound Follow me on Twitter: https://twitter.com/Techbound2 iTunes: https://podcasts.apple.com/us/podcast/tech-bound-conversations/id1488939659 Spotify: https://open.spotify.com/show/1Ze0gqMmuh22rR8rVv0oz8?si=87cysHp3S5yEzNuuUK9Ezg Soundcloud: https://soundcloud.com/kevin-indig Show notes https://www.christopherspenn.com/ https://www.christopherspenn.com/2020/01/you-ask-i-answer-do-keywords-still-matter-in-an-ai-seo-world/ AI-powered SEO process: https://www.christopherspenn.com/2017/11/the-ai-powered-seo-process-inventory/ Marketing over coffee: https://www.marketingovercoffee.com/ IBM watson: https://www.ibm.com/watson Google AI blog: https://ai.google/ Google co-lab: https://colab.research.google.com/notebooks/intro.ipynb Quanteda: https://quanteda.io/ Stylometry: https://en.wikipedia.org/wiki/Stylometry Ethics and Data Science: https://www.amazon.com/Ethics-Data-Science-Mike-Loukides-ebook/dp/B07GTC8ZN7 Aleyda Solis: https://www.aleydasolis.com/en/ Danny Sullivan: https://twitter.com/dannysullivan Bill Slawski: https://twitter.com/bill_slawski Simo Ahava: https://twitter.com/SimoAhava Lunchtime Pandemic: https://lunchtimepandemic.substack.com/ Trustinsights: https://www.trustinsights.ai/ #marketing #ai #machinelearning #seo

This is a bonus episode, Chris is presenting at Hubspot INBOUND this week Direct Link to File Brought to you by our sponsors: LinkedIn and Trust Insights Hubspot INBOUND is September 22nd and 23rd. grab your $49 Powerhouse Pass with code LargeCoffee at www.inbound.com/register Christopher Penn of Trust Insights and John Wall 5 Applications of Artificial Intelligence […] The post Marketing Over Coffee at INBOUND 2020 appeared first on Marketing Over Coffee Marketing Podcast.

​Ah, marketing! ​If online business was a game of chess it would be the Queen (your execution is king FYI). It's the one thing that can mean you will be able to make money even if you were selling dog crap in a bag. But do we spend enough time taking it seriously? John Wall, from Marketing Over Coffee, joins the podcast to chat about: What are the best social media platforms in 2020 (and what are the best long term platforms) The 3 types of content that you can put out into the world Some sneaky tips for improving your marketing today And much more   As always the last few minutes sums up the main points and leaves you with one little piece of action you can take away.    Find the show notes here   Check out Make Time Online to find out how you can make money online to free up your time and live life on your own terms.   Follow us on Facebook, Twitter, Pinterest and Instagram   Don't forget to leave a review on Apple Podcasts here   Keep changing for the better! 

We are excited to have John Wall as this week's guest. John is the producer of Marketing Over Coffee, a weekly audio program that discusses marketing and technology with his co-host Christopher S. Penn. He's also a partner at Trust Insights (https://www.trustinsights.ai), a marketing data science firm founded by Christopher S. Penn and Katie Robbert. He has held positions specializing in Customer Relationship Management, Marketing Automation, and sales support systems at both venture-funded and privately held businesses, working with clients such as Amazon, Salesforce.com, Microsoft, and Oracle. 00:00 - 00:21 Welcome to The Marketing Expedition Podcast 00:21 - 01:52 Welcome John Wall 01:52 - 04:21 Working for 7 Start-Ups 04:21 - 06:40 The Tech Industry 06:40 - 08:17 Google Analytics 08:17 - 09:51 Staying Ahead of the Competition 09:51 - 13:01 Bouncing Back from COVID19 13:01 - 14:41 Privacy in Marketing and on Social Media 14:41 - 16:27 The Eternal Weekend 16:27 - 18:28 Industries of the Future 18:28 - 20:51 Successful Tactics 20:51 - 22:00 Working from Home 22:00 - 23:46 Mentors 23:46 - 26:33 Goals 26:33 - 26:48 Major Motivation 26:48 - 27:36 The Ideal Client 27:36 - 29:11 Reach out to John Wall here https://www.marketingovercoffee.com/ 29:11 - 30:00 Be sure to check out https://themarketingexpedition.com/ #Marketing #Advertising #Technology #Automation #StartUps #GoogleAnalytics #COVID19 #Privacy #SocialMedia #WorkingFromHome #Mentorship #MarketingOverCoffee #Peppershock

For the first time ever, we are dropping an episode from one of Christopher’s favorite podcast, Marketing Over Coffee, with host John Wall. Recently, they did an episode with the legendary author, Kevin Maney. Kevin, as you probably know, is a multi-time successful, bestselling author. He's one of the co-authors of Play Bigger with Christopher. In this episode of Lochhead on Marketing / Marketing Over Coffee Crossover, Kevin talks about his recent book Unscaled. They also talk about what that means and how powerful it is. And of course, category design and many other things. Category Design and Play Bigger Kevin shares about category design and his co-authored book Play Bigger. He also shares how the book led to the creation of Category Design Advisors. He further discusses his new book Unscaled – how world-changing technologies are taking apart scaled up industries. “We started to go down that road together, the four of us meeting out at Chris's wonderful house in Santa Cruz, California, riding our bikes to the beach in between long conversations. Over time, we tease out this idea of category design, which didn't exist before. We all got together and started talking about this stuff.” - Kevin Maney on planning for the book Play Bigger  Unscaled Kevin describes how he ended up writing the book Unscaled, which was about how all of these new technologies, such as artificial intelligence, 3D printing and genomics, and these world-changing technologies, and how they're all coming together to allow us to reinvent our current systems.  “We got together with Stephen Klasko, who's the CEO of Jefferson Health, one of the bigger health care systems in the country based in Philadelphia. Steven came out and I took that healthcare chapter of Unscaled to write a, what we actually call a manifesto. It's about 60 pages long, describing how all these new technologies can take apart the old healthcare system, which was really based on taking care of people after they were sick.” - Kevin Maney on his book Unscaled Other Noteworthy Topics Kevin and John discussed a whole lot more noteworthy topics ranging from the IoT in health data, the economics of it all and the rise of telehealth. They also touched on the topic of shifting to online education and the history of IBM. “I tend to look at almost everything anymore through the lens of health, either category design or upscaling, because I do believe that those are the two things that are going to drive technology, and create the most interesting technology companies of the next decade.” - Kevin Maney To know more about Kevin Maney, download and listen to this episode. Bio:  Kevin Maney is a bestselling author, award-winning columnist, and partner at Category Design Advisors (CDA). He co-authored Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets, which gave birth to the discipline of category design. His book The Maverick and His Machine: Thomas Watson Sr. and the Making of IBM is the definitive biography of the man who built IBM. Maney has been a contributor to Newsweek, Fortune, The Atlantic, Fast Company, Strategy + Business, HBR.com, CNN and ABC News, among other media outlets. Additionally, he was a contributing editor at Conde Nast Portfolio during its brief run from 2007 to 2009. For 22 years, Maney was a columnist, editor and reporter at USA Today. He’s appeared frequently on television and radio, including CBS Sunday Morning and NPR, and lectures at conferences and universities, including New York University, UNC in Chapel Hill, and his alma mater, Rutgers.  Links: Kevin Maney.com Marketing Over Coffee: Kevin Maney Talks Unscaled Marketing Over Coffee: Christopher Lochhead on Play Bigger, and Legends and Losers Marketing Over Coffee: Niche Down! We hope you enjoyed this episode of Lochhead on Marketing™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on iTunes!

Can you measure creativity? You certainly can if you're speaking about marketing or advertising creative. We put that question to data analyst and marketing analytics guru Christopher Penn in this week's episode of Digging Deeper. Penn is the chief data scientist at Trust Insights and one half of the long-running Marketing Over Coffee podcast. Our Jason Falls put him to the test of measuring creative and creativity, among other things. Learn more about your ad choices. Visit megaphone.fm/adchoices

Can you measure creativity? You certainly can if you're speaking about marketing or advertising creative. We put that question to data analyst and marketing analytics guru Christopher Penn in this week's episode of Digging Deeper. Penn is the chief data scientist at Trust Insights and one half of the long-running Marketing Over Coffee podcast. Our Jason Falls put him to the test of measuring creative and creativity, among other things. Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 88: Machine Learning, Predictive Analytics, and Other 2020 Marketing Trends In Episode 88 Tyler and Jon discuss Google's push into Facebook's advertising territory with the launch of discovery ads. Jon explains how Google's launch may be easier due to the amount of data they already possess. Tyler continues by sharing Facebook's plan to begin compensating creators on Instagram for content. This could cause some marketing leaders to pull budgets off of secondary platforms like Snapchat or TikTok in order to increase budget with both Facebook and Google.  Afterward, Tyler introduces John Wall, Partner and Head of Business Development at Trust Insights. John is also a host on the Marketing Over Coffee podcast. John explains the importance of analytics at Trust Insights. They use this data, after using a machine learning algorithm, to develop predictive analytics moving forward. John highlights the importance of machine learning in making a comprehensive model of the climate of the future for marketing. He also explains the accessibility to the technology with services like google analytics. With machine learning accessibility, outsourced work can be eliminated depending on which bidding strategies are most optimal. After discussing favorite software and tools along with their integration into machine learning, Tyler and John chat on TikTok’s short form appeal in advertising. Tyler gets into the difficulty on creating sustainable micro content. John reiterates that sustainable content for marketing can be achieved when it can be connected to the customer's journey. Then John gives us his key take away. He shares Trust Insights' motto, urging marketing leaders to utilize their technology to enhance the human experience and tell the story of their brands in a genuine way. After Tyler and John Wall wrap up the interview with an insightful conversation on the economy of podcasting, Our resident wizard, Jon Merlin, delivers our Words of Twisdom. This week they come from @skillongo_com, who shared a quote from Joe Chernov. Both Jon and Tyler highlight the importance of taking the emotional route in connecting with customers. As promised, here's a link to the Marketing Over Coffee Podcast: www.marketingovercoffee.com Looking for a Strategic Marketing Partner to support your brand? Be sure to head over to Fidelitas Development and drop us a line! Timestamps 00:59 - Intro 01:20 - In The News: Googles Launches Discovery Ads 07:58 - Featured Guest | John Wall 08:17 - Trust Insights 09:08 - Most Important PR Metrics 10:10 - Benefits of Machine Learning and AI 13:05 - Predictive Analytics 15:01 - John’s Favorite Tools and Software in Marketing 16:45 - Utilizing Data in Machine Learning Algorithms 18:00 - SEO Keyword Strategies 22:05 - TikTok 26:52 - Marketing Trends 30:33 - Best Take Aways From Marketing Over Coffee 32:39 - Leveraging a Podcast as a Marketing Tool 34:52 - The Marketing Over Coffee Playbook 38:27 - John’s Key Take Away 39:55 - Economics of Podcasting 48:16 - Words of Twisdom 49:00 - Outro   Featured Guests | John Wall LinkedIn What's In the News  Google Launches Discovery Ads Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes

John Wall is the co-host of Marketing Over Coffee, a top marketing podcast that's been running for over a decade with hundreds of episodes. On this episode, we chat about: - The Idea Of What's Old Is New Again in Marketing - How A Taco Shop Pivoted In Covid Lockdown (And Why Every Marketer Should Take Notes) - The Only 5 Goals You Need When It Comes To Marketing Analytics - The Role AI Is Playing In Content Creation - And So Much More Podcast: https://www.marketingovercoffee.com LinkedIn: https://www.linkedin.com/in/johnjwall/ Trust Insights: https://www.trustinsights.ai/ Get on the email list at stewarthillhouse.com/topofmind

About the guest:     If you want to know where agri-marketing is going, ask Sara. She's already seen it, studied it and figured out how it's digital. As president, Sara inspires clients, partners and staff to continuously learn, grow and innovate. Her strategic vision keeps Paulsen on the leading edge of ag marketing thought, digital and creative leadership. Sara is also the host of Spark: Careers in Agribusiness, a podcast where leaders in ag share advice for a successful career. Prior to taking over the agency reins, Sara was vice president of digital services. She joined Paulsen as a graphic designer in 1991. Sara is a graduate of the University of South Dakota and was raised on a row-crop and livestock farm in southeastern South Dakota. Because she doesn't have enough on her plate, she and her husband also own and operate a rural bed-and-breakfast.   In the episode:     4:18 - Sara describes how you need a passion for what you do and an appetite for learning to succeed in your career. 5:19 - Sara tells about studying search engines and how they work. 5:52 - Nancy and Sara chat about the two-day workshop Nancy did at Disney with Agency Management Institute which Sara attended and how she learned to incorporate PR into her advertising programs. 10:25 - Sara shares how she looks at engagement rates to measure success. 13:30 - After having a client that was worried about losing control of their brand on social media, Sara explains why thanking people for their comments and acknowledging their participation is important. 15:16 - Sara describes the techniques Paulsen has used to build their audience over the past ten years. 17:28 - Nancy and Sara talk about the benefits of having a niche. 24:23 - With recent privacy changes, Sara talks about the importance of building your own assets in terms of data. 30:11 - Based on the power of relationship building, Sara describes how to be intentional, helpful and memorable online. 34:54 – Sara shares a book that has helped her career.   Quote “It really doesn't matter where you reside. We all have access to great information and its really more about your attitude, willingness to work and again that appetite for learning and applying what you have learned. Sharing what you know.” – Sara Steever, president of Paulsen Marketing   Links:           Paulsen Marketing - https://www.paulsen.ag/ Marketing Over Coffee: https://www.marketingovercoffee.com/ Sharpspring: https://sharpspring.com/ TILT by Niraj Dawar: https://www.amazon.com/Tilt-Shifting-Strategy-Products-Customers/dp/1422187179 Spark: Careers in Agribusiness - https://www.paulsen.ag/thinking/spark/   Listen to Drew McLellan's PR Maven® Podcast episode Listen to Stephen Woessner's PR Maven® Podcast episode   Activate the PR Maven® Flash Briefing on your Alexa Device.   Join the PR Maven® Facebook group page.     Looking to connect:            Email: sara.steever@paulsen.ag LinkedIn: https://www.linkedin.com/in/sarasteever/ Twitter: @ssteever

Could podcasting be your drip method for sales? Let’s filter this with John Wall, and grind out the details! , Partner at and co-host of , joins us on EDGE of the Web to share his insights on how he has been building and growing his podcast for the last 12 years. Marketing Over Coffee is a marketing podcast, audio-on-demand that covers both classic and new marketing. John and , record a show every week and then publish every Thursday morning. They've been talking about marketing at tech on Marketing Over Coffee for over 12 years which has become their leading source of customers. Tune in to episode 356 of EDGE of the Web to learn how to create a drip method for sales utilizing your own podcast. Key topics discussed during the show: Steps to building a podcast Challenges with building and keeping up with your podcast Reasons to build a podcast Getting into your podcast subject of interest How remote working has impacted podcasts and social media engagement

John J. Wall speaks, writes and practices at the intersection of marketing, sales, and technology. He is the producer of Marketing Over Coffee, a weekly audio program that discusses marketing and technology with his co-host Christopher S. Penn, and has been featured on iTunes. Notable guests include Oren Klaff, Ryan Holiday, Chris Brogan, David Meerman Scott, Simon Sinek and Seth Godin. His work has been cited by Forbes, CBS Evening News, The Associated Press, Inc. Magazine, The Boston Globe, DM News, and Featured Apple Podcasts.   Connect With John: @johnjwall

John Wall on the truth about artificial intelligence and marketing success - MAF244 My guest this week is John Wall, co-host of the Marketing Over Coffee podcast and partner at Trust Insights. We talk about AI. It's not all Skynet and Terminators, it can help you grow your business and enhance your marketing. John explains how. Welcome to episode 244 of the Marketing and Finance Podcast. We chat about: ·      How Marketing Over Coffee was one of the first podcasts ·      The 50/50 approach to marketing - spend as much time on the offer as you do on the communications ·      What AI really is and all those Skynet Terminator myths ·      Text mining ·      Network graphing ·      Data clustering ·      Driver analysis ·      Forecasting ·      Lighting up dark data Who is John Wall? John speaks, writes and practices at the intersection of marketing, sales, and technology. He is the producer of  (http://www.marketingovercoffee.com/) , a weekly audio program that discusses both new and classic Marketing with his co-host Christopher S. Penn. He's also a Partner at Trust Insights. Links and Show Notes. For links to the books and apps mentioned, please visit  http://rogeredwards.co.uk/MAF (http://rogeredwards.co.uk/MAF)  for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy. The MAF Podcast is a 30-minute radio show you download from  http://rogeredwards.co.uk/MAF (http://rogeredwards.co.uk/MAF) , iTunes or Spotify. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review.  http://rogeredwards.co.uk/itunes (http://rogeredwards.co.uk/itunes) Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved.  http://rogeredwards.co.uk (http://rogeredwards.co.uk/)

Hey folks, this is Rudy Fernandez from Creative Outhouse. So how you been?Yeah, me too. But hey, here’s a positive observation about the last two months. Look how fast the world took action. And not just leaders. But all of us. We united and took action together on a dime. Everyone’s behavior changed because it was the right thing to do. That’s just one of the observations from my guest, John J. Wall. He has some great insights into what we’re all experiencing. He also shared some secrets about how to look at all that data you’re collecting.Before we start, I wrote a piece about improving your SEO and here’s the cool thing about it. I’m not an SEO expert. Okay, that’s not a good sell. Okay, here’s what I did. I wrote a piece using the basic rules of SEO that our advisors gave us. And in the process, the blog instructs you on how to write a piece that will improve your SEO, Get it? It’s meta, Whatever. It’s fun and informational. So check it out at CreativeOuthouse.com/blog. Anyway, you’re gonna love this conversation with the super insightful John J. Wall. Welcome to Marketing Upheaval.John J. Wall on Digital MarketingMy guest is John J. Wall. John is a partner at Trust Insights, a marketing analytics and data company that helps marketers collect data and measure their digital marketing. John’s also the co host and producer of Marketing Over Coffee, one of the top marketing podcasts on the planet. John speaks frequently about machine learning and AI. And his podcast has been featured in Forbes API. One day when our podcast goes up, we want it to be just like his. So thanks for joining us, John.Why Words MatterSo I do want to talk about AI. But first I want to talk about a piece you wrote recently, called The Great Shutdown. It’s about the current COVID-19 health crisis. And you brought up this notion that words matter, and pointed out how we need to describe this economic downturn and how we describe it matters. Can you tell me more about that?John:Yeah, sure. And I’m so excited that you brought that up. There were two big things that hit me on that. One is that this downturn that we’re facing right now is really unique. It’s frightening and terrifying because it is an economic hit. And it’s kind of classic recession, and some people talking about depression. But there’s a change in that this is the first one of these that we’re going through that’s not caused by Wall Street shenanigans and greed. The last three or four of these have been the real estate market getting too greedy, the savings and loans not being smart enough to save themselves. It’s all the way back to the depression, which was just, you know, pyramid scheme stocks. This time, we’ve decided that we’re going to try and save lives, and we’re going to shut things down to help people survive and get through this. So that struck me is really unique.Read the rest at: https://creativeouthouse.com/find-the-story-in-data/Support the show (http://www.creativeouthouse.com/our-work)

Resource Links: Your Social Voice Website (https://www.yoursocialvoice.com.au/) Become the Mogul of your industry (https://www.mogulcall.com) Marketing Over Coffee Podcast (https://www.marketingovercoffee.com/) Join the Slack group, Analytics for Marketers (https://slack.com/get-started#/) Christopher Penn's YouTube series, You Ask, I Answer (https://www.youtube.com/channel/UChELZ_JMGNYuxObfrXoER6A) Trust Insights (https://www.trustinsights.ai/)   Data is a rich source of abundant information that any organisation can benefit from. The key is knowing what kind of data to collect and being able to analyse it to gain a better understanding of your market and business. In today's episode, John Wall of the Marketing Over Coffee podcast joins us. As a partner in Trust Insights, he is a big fan of data. He breaks down how small business owners can get started collecting data, making sure it's secure, and leveraging it to get insights. We also do a segue and let John talk about how he grew his podcast.  As a small business owner interested in taking their marketing data into the next level, you should not miss this episode.   What we discussed in this episode: The importance of having good data [2:12] Key areas business owners should focus on [3:19] John's background and the shift to data [4:20] Technology and the current coronavirus crisis [7:57] The realities in the startup world and starting his own company [11:32] Growing his podcast into a business [14:35] Reaching critical mass and leveraging his audience [17:06] Avenues and tips for growing a podcast [19:11] Useful tools for collecting data [21:30] New gear and looking to the future [25:17]   About John Wall John Wall is a partner at Trust Insights, a marketing data and analytics consulting company. He is also the producer of the Marketing Over Coffee podcast, which he co-hosts with Christopher Penn.  You may also reach John on Twitter and LinkedIn.    Thank you so much for listening! If you liked this episode, please don't forget to subscribe, tune in, and share this podcast.   Connect with The Kim Barrett Show:  Subscribe on Youtube Follow Us on Facebook See omnystudio.com/listener for privacy information.

Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review: http://getpodcast.reviews/id/1375904962  Guest and Episode LinksJohn Wall Twitter: @johnjwall - https://twitter.com/johnjwall https://www.trustinsights.ai https://www.marketingovercoffee.com Cheese Forecast: https://www.trustinsights.ai/blog/2019/06/fun-with-forecasting-cheese-of-the-week-predictive-analytics/ Search and Analysis Tool ahrefs: https://ahrefs.com  Enjoy the Episode - Happy Marketing! www.marketingstudylab.co.uk https://www.linkedin.com/in/petersumpton/ https://www.facebook.com/groups/marketingstudylab/ https://twitter.com/cousinp81 (@cousinp81) Intro Grab a brew and let’s look to the future. If you love your data, or don’t know what to do with it. This is the episode for you. It’s time to get your geek on. John Wall has been co-host of the popular Marketing Over Coffee podcast for the past 13 years, with over a half million downloads annually and look at the developments in both Marketing and technology. John also runs Trust Insights, helping companies understand Marketing Analytics and Data, which means he is the perfect person to ask about the ever changing world of Technology and how this is effecting Marketing as whole and what we can do to make sure we are at the sharp end of these changes. Actionable tips include; the tools we should be using in Marketing right now (and how you should be applying them) and those that will be important in the future. Takeaways - John says that a data set of 30 is your minimal viable option. With a data set of 30 you can start to make decisions – but the more data the better. But remember to look for the losers, not the winners. Pause, remove or delete those elements that aren’t working for you and focus on the ones that are. - Data, data, data. Throughout my whole conversation with John, it was abundantly clear that he is putting data that is readily available to us to good use. Data is all around us, but it’s using programs (a lot are free by the way) to make good use of this data that really counts – such as Google Analytics or Facebook Ad analysis – where we should be establishing our goals and tracking these for success. - And finally. Keep on innovating! John’s five areas for future growth that we all need to be considering are: Text mining, Network graphing, Data clustering, Attribution, Predictive. Enjoy the future people! Music Featured on this Podcast: Sleepy in the Garden Lobo Loco www.musikbrause.de Creative Commons License

In this special episode, I'll be joined by John Wall, co-host of Marketing Over Coffee. If you haven't subscribed to Marketing Over Coffee already, I'd urge you to do so right now. It's one of my favourite marketing podcasts and it's also one of the most highly-regarded marketing podcasts with over half a million downloads annually. The show follows a unique format — John Wall and his co-host Christopher Penn record most of their episodes in a local coffee shop where they discuss the latest marketing trends and occasionally invite marketing influencers to share their unique perspectives. Past guests on the show have included thought leaders and influencers like Seth Godin, Rand Fishkin, and Simon Sinek, among many others. John Wall is also the head of biz dev at the marketing data and analytics consulting firm, Trust Insights. At Trust Insights, John's team uses machine learning and artificial intelligence to help their customers make better decisions. So the main focus of this episode will be on how AI and machine learning can be used in marketing. But John will also be sharing his unique insights on SEO, social media marketing, and entrepreneurship. Super excited to have John Wall on the show and I hope you enjoy listening to this exchange. PS — You'll find time-stamped show notes as well as links to resources discussed in this episode below. -=-=-=-=- Time-stamped show notes: [00:29] Introduction [02:08] John Wall talks about his podcast Marketing Over Coffee [04:00] How an entrepreneur can turn his/her podcast into a powerful marketing tool and build a loyal audience [05:49] How entrepreneurs can use machine learning and AI to grow their business [08:48] Is AI industry-agnostic? [10:07] How machine learning is impacting SEO [15:40] SEO tools John recommends to marketers [18:08] Social media trends for 2020 [26:03] The biggest mistake most entrepreneurs make [28:58] 3 books John recommends to entrepreneurs Resources discussed in the episode: Marketing Over Coffee Podcast - https://www.marketingovercoffee.com/ Most Popular Episodes of Marketing Over Coffee - https://www.marketingovercoffee.com/most-popular-episodes/ 3 books John Wall recommends to entrepreneurs: Start With Why by Simon Sinek The Dip by Seth Godin Traction by Justin Mares and Gabriel Weinberg -=-=-=-=- More resources for entrepreneurs and marketers from 99signals: 75+ Best Books for Entrepreneurs 27 Best Marketing Podcasts 21 Best Movies for Entrepreneurs -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing. --- Send in a voice message: https://anchor.fm/sandeep-mallya/message

In this special episode, I’ll be joined by John Wall, co-host of Marketing Over Coffee. If you haven't subscribed to Marketing Over Coffee already, I'd urge you to do so right now. It’s one of my favourite marketing podcasts and it’s also one of the most highly-regarded marketing podcasts with over half a million downloads annually. The show follows a unique format — John Wall and his co-host Christopher Penn record most of their episodes in a local coffee shop where they discuss the latest marketing trends and occasionally invite marketing influencers to share their unique perspectives. Past guests on the show have included thought leaders and influencers like Seth Godin, Rand Fishkin, and Simon Sinek, among many others. John Wall is also the head of biz dev at the marketing data and analytics consulting firm, Trust Insights. At Trust Insights, John’s team uses machine learning and artificial intelligence to help their customers make better decisions. So the main focus of this episode will be on how AI and machine learning can be used in marketing. But John will also be sharing his unique insights on SEO, social media marketing, and entrepreneurship. Super excited to have John Wall on the show and I hope you enjoy listening to this exchange. PS — You'll find time-stamped show notes as well as links to resources discussed in this episode below. -=-=-=-=- Time-stamped show notes: [00:29] Introduction [02:08] John Wall talks about his podcast Marketing Over Coffee [04:00] How an entrepreneur can turn his/her podcast into a powerful marketing tool and build a loyal audience [05:49] How entrepreneurs can use machine learning and AI to grow their business [08:48] Is AI industry-agnostic? [10:07] How machine learning is impacting SEO [15:40] SEO tools John recommends to marketers [18:08] Social media trends for 2020 [26:03] The biggest mistake most entrepreneurs make [28:58] 3 books John recommends to entrepreneurs Resources discussed in the episode: Marketing Over Coffee Podcast - https://www.marketingovercoffee.com/ Most Popular Episodes of Marketing Over Coffee - https://www.marketingovercoffee.com/most-popular-episodes/ 3 books John Wall recommends to entrepreneurs: 1. Start With Why by Simon Sinek 2. The Dip by Seth Godin 3. Traction by Justin Mares and Gabriel Weinberg -=-=-=-=- More resources for entrepreneurs and marketers from 99signals: 75+ Best Books for Entrepreneurs - https://www.99signals.com/best-books-for-entrepreneurs/ 27 Best Marketing Podcasts - https://www.99signals.com/best-marketing-podcasts/ 21 Best Movies for Entrepreneurs - https://www.99signals.com/movies-entrepreneur-watch-inspiration/ -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.

How did Jostle more than double its traffic, revenue, and staff size almost entirely through inbound marketing? This week on The Inbound Success Podcast, Jostle VP of Marketing & Growth Dustin Tysick shares the company's approach to "co-creation," and why working closely with the sales and customer success teams has helped Jostle's marketing team create a strategy and content that consistently drives leads. Dustin gets into specifics around how to solicit feedback, and how to balance the input you're getting with the need to move fast and make decisions. This is actionable advice that can be applied by any marketer in any setting to get better results and secure buy in.    Highlights from my conversation with Dustin include: Jostle is an intranet company. Dustin joined the company five years ago and was the only marketing person. Today, he heads up a marketing team of six. Dustin defines co-creation as "getting people together who have different points of view at different angles in order to contribute to a problem and solve it in a better and faster way." Until a year and half ago, Jostle's inbound marketing growth was 100% fueled by inbound marketing. Jostle's top of the funnel growth came from creating content that answered their customers' and prospects' questions. In the past year, the company has doubled its organic traffic using a pillar content and topic cluster approach. At the heart of Jostle's strategy is co-creation - specifically, involving representatives of the sales and marketing teams in the early brainstorms around content. In addition, they had a deliberate strategy of using the exact words that customers use in their own marketing. Dustin has found that the best way to get meaningful feedback from the customer success and sales teams is to do it through one on one meetings. One successful campaign that Jostle ran that was the product of co-creation involved  the production of an explainer video. All marketing copy that Jostle creates must pass the "BS test" which involves reading the copy out loud to see if it sounds natural, and then determining whether someone with a completely non-technical background could understand it. One of the biggest challenges for the project owner is to balance listening to everyone's input with making decisions. At the end of the day, the process is not about reaching consensus. With the feedback collected, Dustin's team creates draft copy for the company's marketing campaigns and then meets with designers who sketch out, conceptually, what a design would look like. In the time since Dustin joined Jostle, the company has growth from 25 to 75 employees, and all of that growth has been driven by inbound. In the last year, Dustin and his team have shifted their focus from generating leads for sales to creating sales opportunities. As a result the percentage of marketing-influenced closed won revenue has increased considerably. Resources from this episode: Visit the Jostle website Listen to Jostle's People at Work podcast Connect with Dustin on LinkedIn Listen to the podcast to learn how Dustin has grown Jostle by collaborating with the company's sales team on its marketing strategy and content. Transcript Kathleen Booth (Host): Welcome back to the Inbound Success Podcast. I'm your host Kathleen Booth and today my guest is Dustin Tysick who is the VP of Marketing and Growth at Jostle. Welcome Dustin. Dustin Tysick (Guest): Hey, thanks for having me. I'm really looking forward to this conversation. Dustin and Kathleen recording this episode. Kathleen: Yeah, thanks for traveling in through the driving snow to get here. You guys are in Vancouver and I know you had a rare snow storm. Dustin: Yeah, for sure. Yesterday I woke up and saw it was going to be a two hour delay and camped out from home. But I made the trek today to get to the microphone, and yeah, I'm looking forward to this. Kathleen: I have to admit, as old as I get, I still feel like a kid every time there's a snow day because I'm like, "Yes, I get to stay in my pajamas an hour longer." It's like that never gets old. Dustin: Yeah, no totally. I love the first day or two of snow and then I just hope for the rain. Kathleen: Yeah, then you get cabin fever. Dustin: Yeah, exactly. But no, it was actually awesome staying home. It was a nice little break. Went out, built a snowman with my son. It was a good time overall. Kathleen: That's great. Well, I am super excited to chat with you. For those who are listening and they may not be familiar with Jostle or with you, can you tell my listeners a little bit about yourself and your story, what Jostle is and how you came to be doing what you're doing today? About Dustin Tysick and Jostle Dustin: Cool. Yes. I'll start with Jostle. So we're in a space that people often don't love. We're in the intranet space, which is kind of like a "ugh" word sometimes and we want to change that. So basically what we do is old intranet, is you build a bunch of pages, you build a website essentially. We've decided to build a platform to solve that communication problem and organize that chaos in a nice way. We're based in Vancouver. There's about 75 of us here. Yeah, it's just a lot of fun tackling that giant communication problem. On my end, I often say I'm a converted sales guy who's in marketing now. So I worked in sales for six years actually selling educational technologies to universities across Canada. Quickly realized I was doing marketing stuff in my sales role. So this was like eight years ago when I was doing mail merges and that sort of stuff and automating some sequences. So decided to go switch career path, go back to marketing. So I went ahead and did that and made the jump and kind of been growing in that career ever since. Kathleen: I love how you describe yourself because I always talk about myself as a recovering entrepreneur because I owned a business for 11 years. I sort of came from that and got back into marketing. So we all make our way here somehow or another. Dustin: Yeah, exactly. There's very few people who come out of high school and they're like, "I want to go into marketing." So yeah, we all end up here. Kathleen: Yeah. Now you guys, so you're head of growth and the company is growing considerably. I had originally connected with you because I was out there looking for people who are getting great results from inbound marketing and one of the things you talked about when we first connected was this concept of co-creation and using co-creation for your strategy and your content, et cetera. So maybe you could just start by talking a little bit about Jostle's growth to kind of set the stage and then we could go into co-creation. Jostle's growth story Dustin: Yeah, no, definitely. So when I started at Jostle, it's almost five years ago, which is kind of crazy to say, especially working in tech. Kathleen: That's actually really impressive because I think the stat is the average tenure for marketing leaders is two years. It's pretty short. Dustin: Yeah, definitely. I had the benefit here of starting as ... At the time I started I was the only marketing person for a bit. So co-creation was limited then, right? It was me going out there, getting stuff done as quickly as I could often on my own kind of in a hacky way throwing things together because that's what you have to do at that stage, right? As we grow in teams, six people now on the marketing side, everyone has their own large projects, we've really had to develop a way to co-create and share ideas and work together and get feedback from people without just slowing down to a grinding halt. I think that's a struggle most companies get to when they grow, right? You need process, but how much process is too much process? Kathleen: Yeah. Administrative overload. There's definitely a big risk there. Dustin: Yeah, absolutely. Kathleen: So when you talk about co-creation, what do you mean? Can you kind of define that for me? Dustin: For sure. So the concept here at least, since we were more development heavy at the start and it was a smaller marketing and sales team, it kind of developed there and spawned there. So co-creation is getting people together who have different points of view at different angles in order to contribute to a problem and solve it in a better and faster way is kind of the easy way to explain it. "Co-creation is getting people together who have different points of view at different angles in order to contribute to a problem and solve it in a better and faster way" So the dev example is, you need a design person to look at usability. You need a backend person to look if it's possible and you need a front end person to kind of make it happen and give feedback. Without one of those you either get something that's really ugly and works well or something that looks great and doesn't work at all. So it kind of started from there. Kathleen: Awesome. How does that manifest in a marketing sense? Dustin: Yeah. On the marketing side it's quite a bit different. So take my marketing team for example. I have someone who runs product marketing, someone who runs customer marketing. I have an SDR on my team. So those people need to call from other people in the company to get feedback. So product marketing working on an island on their own coming up with their ideas is going to fail. They need to bring in development sales, customer success, bring them all together to get the concept down while also not making this into this never ending loop of feedback that we don't get anything done. Jostle's inbound marketing strategy Kathleen: Got it. So let's back up. Inbound marketing, you guys are getting really good results from that. Can you maybe talk broadly about what your strategy looks like and who you guys are targeting? Who's your audience? Dustin: Yeah, so we've, up until about a year and a half ago, we're actually entirely inbound. We just hired our first SDR last week. So we're kind of brand new to that space. The reason we've always been inbound is we don't sell to VPs of Marketing at tech companies, right? We don't have that tiny target market where outbound's great. So we've purposely kind of cast this wide net and relied on content and the problems we solve to draw people in to find us, right? So we've had a lot of success from general content marketing and showing up on Google for problems that people are looking for. Like how do I solve internal communications? What questions do I ask my CEO? Those aren't related to an intranet, but the people who are looking to solve that problem are the people we want to be aware of us. So that's been our approach to cast this giant net and bring people in. Kathleen: Did you identify those topics from audience research or where did that all come from? Dustin: Yeah, part of it was from audience research and seeing in those first few years who found us and who bought and breaking that out into different personas. So as I said, it's not like a VP of Marketing is the person who buys us. It could be them, it could be someone in HR, it could be a senior leader. So our approach was to actually map those out, figure out which problems they likely want to solve and what they're searching for in their day-to-day, and then write to those topics in a way that's easy to understand and relatable. Top of the funnel traffic growth Kathleen: Got it. So that's very top of the funnel. What did your top of the funnel growth look like from that? Dustin: Yeah, so take it to the very top, top of the funnel when it comes to views. In the past year, once we've really started ramping up the blog, we have managed to double our traffic there in the past year, and it really is taking that topic cluster approach to figure out what we write about. The days of keyword stuffing and just repeating it over and over, it's dead. It's been dead. So really trying to own three or four topics and write extensively of them has really helped us drive that, which in turn has driven more content downloads, more subscribers, more people following us. Kathleen: Got it. So you have your topic clusters, you've got the blog traffic increasing and then where does co-creation come into the development of that strategy? Dustin: Yeah, so on that strategy, a big part of it is just getting feedback from customer success and from sales on what those problems they're hearing day-to-day. So customer success is a big one there, right? Marketing is often one step removed from the customer. We sit in on calls sometimes, but in order to really understand what problems our platform's solving and what problems our customer needs help with, we have to talk to them. So that's kind of why we added a customer marketing person on my team is to bridge that gap so that we can work together and sort things out. How Jostle's marketing team gets feedback from sales and customer success Kathleen: Now how exactly do you get that feedback? I would love to get into the nitty gritty details. Do you have like a Slack channel or do they send you an email? What does that look like? Dustin: Yeah, so it depends a lot on the scope of a project. For a smaller one, it often is, so we use our own product for instant messaging. So we have our discussions where people can use and that's for a very simple thing. For a more in depth project, we like to take the "zoom in, zoom out" approach is what I call it. So at the concept creation stage of "Hey, what do we want this webpage to say or what is the purpose of this page and what is the result we want," we actually bring in a pretty large group with varied interests from different departments and seek feedback. So we do that. Then the project owner zooms in and works on their own, develops the copy because the last thing you want is 12 people in a Google Doc hammering away at copy. It just destroys the entire message. So for a large project we do take that approach where its "zoom in, zoom out," have a check in and get review with the larger group and keep doing that until you get to the point where we're ready to put it live. Kathleen: Now that's on a project-by-project basis. Do you have any continuous feedback loops where as these customer-facing folks are talking to people, I hear something in a conversation, do you have a way of capturing those things on the fly? Dustin: Yeah. So we use our own platform for a lot of that actually and we have different discussions set up for different things. So say we launch a new feature and we're figuring out how to promote it on the website and how we want to write about it. That will have its own discussion where success can pop in and say, "Hey, I just had this interesting call. They mentioned this. This is the language they used and that resonated with me." So then we would adapt that language and put it on the website. So it's not just our marketing speeds being thrown at them, right? We're trying to use the language of the customer. Kathleen: Great. So you guys are using Jostle for that obviously. You're drinking your own Kool-aid, but if somebody is listening and they don't have that, they could use their SharePoint or their Slack instance or their Microsoft Teams or what have you and do the same thing, correct? Dustin: Yeah, absolutely. Anything where it's a two-way dialogue and it's dynamic. I think those are the key. A static page that people update and add content to, probably not the best approach, but a searchable conversation like a Slack channel totally works as well. Sustaining buy-in from sales and customer success Kathleen: Now, I've worked in places where we have systems like that set up, but one of the biggest challenges I've run into in the past is for lack of a better way of putting it, declining returns. Meaning we all sit down in a room and we say, "This is what we're going to do." Then when people start actually having those conversations, they don't follow through or over time participation declines. Do you have any tips or tricks on how to keep that momentum going and getting that feedback happening on a regular basis? Dustin: Yeah, so one thing we've found, especially with slightly larger project that really helps is having one-off personal check-ins with people is often a better approach than those giant team meetings where people get distracted by their phone or they get distracted by a laptop or the introvert doesn't talk. So we really task our project owner with, yeah, you're going to have a kickoff, yeah, maybe you have a concept review, but take the time to go grab a coffee with someone on that team you want to talk to and get feedback. It's a bit more casual, but often that's when the nuggets you really want come out is in that one-to-one communication. Kathleen: And do you do the same thing with your sales team? Dustin: Yeah, absolutely. That's something we try to do, especially when we're writing for the core website, homepage, the product page, feature pages, that sort of stuff. It's something we really try to do with sales. It's one thing, everyone can search call reports in Salesforce or search notes, but it's not the same as having someone relay the story to you. It's an entirely different thing. Kathleen: Yeah. The way you engage with your sales team, is there any difference between how you work with them and how you work with your customer success people? Dustin: No, it's actually pretty similar how we would do that. We ideally want our website pages to speak to both customers and potential leads, right? Your customers are going to end up on your website. That's how they're going to decide if they want to buy or add something new, so you need to address that. But it's a balancing act. It's kind of tough. Examples of successful Jostle campaigns Kathleen: Yeah. So you've got this top of the funnel strategy and then you begin to build out campaigns around that for conversions. Can you share some examples of campaigns you've run that have been successful that have gone through this co-creation process and maybe the before and after? Were there any big "aha" moments that you had as a result of working this way with your team? Dustin: Yeah, so one that was pretty successful and we're actually redoing an updating right now was when we first started really adding video to our strategy, which was 2016-ish. We started focusing on that and we went through this giant project with sales, success, us, senior leadership here to figure out, okay, if someone doesn't want to browse through a bunch of pages on our website, how can we simplify that journey and how can we tell our story in a succinct way that ultimately leads to a demo or to a trial? So we went through that process and created an explainer video that then flowed into a product tour and hit on all the key points we wanted to hit and then had a CTA built into the video to book a demo or have a trial. That is the ideal journey I want every customer to go through on my website if they have the time. We were able to do that in video, and month over month that continues to bring in conversions for sales that turn into real customers. I think the reason it's successful is because we crafted that message using feedback from multiple people. Bringing an idea from concept to execution Kathleen: Great. So when you go into that, do you have draft messaging that you're proposing and then it gets adjusted or do you just start from scratch and is it really like a brainstorm? Dustin: Yeah, so often we do have that brainstorm. Frequently that is with marketing to start and then when we bring in the larger group it's at a concept stage. So I've made the mistake of bringing in the script or bringing in a finished page and it's a nightmare. People start tearing it apart, it goes off the rails. So we purposely keep it point form, why are we doing this, what do we want out of it and what are the three things we need to communicate and really keep it that simple at the initial stage and get that feedback from everyone then. Then whoever's in charge goes off and creates the script while doing check-ins and while keeping people along for the ride. Kathleen: Okay. I want to go back to that for a second because I think we just touched on something really important. So you have a meeting. Let's say it's your meeting with sales and customer success about campaign A. Number one, who gets invited to that meeting? Dustin: Yeah. So we will usually pull both someone who's kind of the leader of the team I guess, as well as someone on the team so you get both perspectives. Senior leadership often has one kind of looking from high above view, which is incredibly valuable, but you need someone who's actually on the ground talking to people every day. So we like to have a mix of both. Kathleen: Okay, and then what does the agenda look like? Dustin: Yeah, for sure. So often it is someone from our team or someone from design depending on what stage we're at really walking through the how and the why. So the approach I've actually taken is, when we're creating a page or creating a concept, you have the how, the why and kind of a "BS test," as in, when do we know this has turned into marketing gobbledy goop and won't resonate with customers? We hold ourselves to that and we review it as the meeting progresses and in future meetings. So the agenda often is going over that to set the context and then working through what is the purpose and what are the three key things we want to target. We try to keep it to that rather than let's come up with a list of 20 things this page needs to do because then you get in the weeds and it just fails miserably. Passing the BS test Kathleen: Yeah. All right, I have two questions on that. Number one is can you give me an example of the BS test cause I love that and I think marketers do that a lot. We get wrapped up in our own way of talking about things. So what would be an example of something that sounded BS-y and how do you identify that and call it out? Dustin: Yeah, so for a lot of web pages that can be as simple as "read this out loud and do you sound like a human" is a very simple test that we use with most of our copy even for blog articles and that sort of thing, right? People read a website or read a blog and they have the voice in their head reading it. If it sounds like a robot or an infomercial, it's not going to resonate. So that's one common test that we use for sure. The other one is just a simple note to remind ourselves to check for jargon. Would your sister who has no clue what you do actually understand what we're talking about here? So those are two nice easy ones that we use. Managing feedback meetings Kathleen: Those are great tests. I'm just picturing one of these meetings in my head and I think if it was not run well you still would run the risk of having all these people around the table, different ideas, different opinions. You have some people who are loud mouths. Dustin: Yeah, totally. Kathleen: Some who are quiet. How do you manage that and herd the cats and get something valuable out of it? Dustin: Yeah, I think the key to that is having an understanding that there's still a project owner, right? This person's not trying to get consensus and trying to ram every idea into what we're doing. So you need to make people feel heard and you need to actually listen to them. That's key number one. All feedback is valuable. Are you going to use it all? No. So part of it comes down to really training the project owner to take that approach and be comfortable with that. You brought up a really good point though with some people are going to dominate the conversation. It's how it is. So we often also have a discussion tied to it that where afterwards people can add their thoughts through instant message or if we notice someone's really quiet in the meeting, take that time after, just stop them in the kitchen and say, "Hey, what did you think?" Try to get feedback that way. Oftentimes that person has the best idea, they just didn't want to speak up. Kathleen: Yeah, definitely. Some of those introverts have great contributions to make. Dustin: Yeah. Absolutely. Kathleen: You can tease it out. So you have this meeting, you walk away, you go back and your team works on the copy for example for a webpage. Dustin: Yeah. Kathleen: Then does it then go back or what's next? Avoiding the "too many cooks" problem Dustin: Yeah. So at that point, so we've made the mistake there of then going back and walking through the copy either in-person or through Google doc. It was a mistake. We shouldn't have done that. We learned pretty quickly you get a bunch of people editing and suggesting words on the fly and that's not a good use of any time. We hire a content marketers so they can write cause they write better than a lot of us, so let them write. So what we often do then is we pair the marketer with a designer in the case of a webpage. They go ahead and basically do a mockup of, "Hey, here's the flow we're thinking." Then we actually go into a design review at that point of okay, this is what we wanted to get across quickly. Does this design do that? We don't tweak the copy at that point too much. Which comes first, copy or design? Kathleen: So you create your copy before you create the design? Dustin: Yeah, I know that's kind of backwards, right? Kathleen: Well, actually I don't have an opinion either way, but I ask because this is a debate that I've had with so many people and I don't really know what I think. I think sometimes it can work one way and sometimes it works another. I probably lean more towards having some design elements figured out, some global elements, but then having the copy so that you can understand what the design needs to reflect in it, if you will. It's very chicken and eggy. Dustin: No, it totally is. We've made the mistake of going too far in one direction and handing them all the copy. Writers are going to write. They're going to write too much and it's not going to translate on a webpage, so we end up with a wall of text. So the thing that's helped us a lot there actually is bringing the designer in at the concept review. So when we have the concepts and kind of rough ideas of maybe the headers we're going to use throughout the page, design then starts doing initial mockups there in conjunction with the content person. So they actually work back and forth and they're often okay with, "Hey, this isn't the final copy, but it's roughly going to be this length. Can we work on this?" And then we get both done in conjunction because the design's going to inspire the copy and vice versa, right? Kathleen: Yeah. I recently worked on a website redesign project, not for the company I'm with now, but for a previous one and I worked with somebody who's freelance, who's amazing. I've worked with her before and she has a great system. It's actually pretty rudimentary but effective where she creates these tables in Microsoft, it's Microsoft Word or Google Docs, whatever you use. The table's somewhat approximate the modules on the page. What I like about that, and you then plot the copy and the things in there. What I liked about that was you know you get these problems with copywriting for website pages. For example, if you have a three column grid and you're saying like, "we do this, this and this" and it goes left to right. If you write a lot more for column three than column one it looks funny. So even just spatially being able to see look, our stuff that we wrote is taking up the same amount of space, it's those little things that can really be the devil in the details later down the road if you don't approach it correctly. Dustin: Yeah, I 100% agree with that. The other benefit there is people read websites differently, right? I am absolutely a scanner. I will read the headlines and dive in if I care. Often we write assuming everyone's going to read every single word. Maybe not the best approach, so I think having that design constraint, like you said, can actually help to really map out the hierarchy so it's an easy way to read and then get the right amount of content. Jostle's most successful campaigns Kathleen: Yeah. So I'd love to hear just some examples of what are some of the assets or campaigns that are performing really well for you guys? Dustin: Yeah, so I mentioned the product tour is one that has worked really well. Another one that has worked, I wouldn't really call it a campaign, but we've had a lot of success with our podcast personally. It's not a lead gen channel, right? People look at it like that sometimes and you're going to be disappointed. It's not going to bring in as much as paid search. But we've had a lot of success there with just having conversations with people who probably wouldn't talk to us otherwise. Kathleen: That's why I'm talking to you because I have a podcast. It's exactly the same thing. Yeah. Dustin: Yeah. So we've got a ton of value out of that, right? We're getting senior HR leaders or authors who are thought leaders in this space. Part of it selfishly is, yeah, we get exposure to their audience and that part's great. The other part of it though, is just that's really interesting content for our people. It's not just us spewing out our worldview. It's bringing in outside views in an engaging way and kind of being along with them for their commute or when they're on a run. There's something personal about that that I think builds a really strong audience. Kathleen: Yeah, it is. The network that you build and the relationships that you got through podcasting is incredible if you have an interview style podcast. That's one of the things I've really come to appreciate in the last two years of doing mine is I always tell people like, yeah, I get to talk to people who would otherwise probably never take my call. Dustin: Yeah, 100%. Kathleen: So good advice. Dustin: Yeah, and it's just adding another medium. Not everyone's going to take the time to sit there and read, so we've really taken this approach of branching out and providing audio, video, written long form, short form options for people to digest and read. Whereas maybe back in the day you would just create a 20 page book and assume it would work for all of us, for everyone. So really pivoting away from that has helped. Jostle's growth Kathleen: Great. What does Jostle's growth look like over the last five years that you've been there? Dustin: Yeah, so when I started we were right around 30 people I want to say. Marketing was, well, there were a couple of people in marketing when I hired and then there was a bunch of transition. I was the only one here. So we were a very, very small team. Now we're about 75 people. In my time here, revenues went up many different multiples. It's grown quite fast, which is really nice and I'm quite proud of that because we're competing with some of the big guns like Microsoft and Facebook and those guys, which I personally love. It's a lot of fun. They have more fire power than me so I got to be a little scrappy and figure out how to do things. But yeah, that's what our growth has looked like. It has been driven by inbound, like I said, and for the most part it will continue to be. Kathleen: And can you talk at all about how your funnel has grown, like visitors, leads, et cetera? Dustin: Yeah, absolutely. So the way I look at our funnel, you have to pick where you're going to grow and kind of focus on that. Traditionally we've started at the lead perspective. We managed to grow leads a lot. Like in the first two years we tripled the amount of leads per month, which was great. But I'll admit, I focused on that metrics and I neglected, hey, are we actually converting these people? Are we getting them to book? Are we losing them? So this past year my goal has really been I don't care how many leads we get, I care how many opportunities we generate longterm for sales. And making that shift has helped us actually grow in that area and really up that conversion where we're not paying for things or not spending our time on things that aren't generating results longterm. Dustin's advice for other marketers Kathleen: That's great. That's great. Well, in terms of takeaways for somebody who's listening and they have, most organizations have folks in sales and customer success. Anything you would recommend as far as improving the way marketing works with those teams and any lessons you learned the hard way? Dustin: Yeah, I think one is you need a process but you need it to be flexible and you need to let your people own it. So everyone has checklist people on their team who they say, "I want a flow chart. I want to know exactly what to do at exactly what stage." So you need to provide that, but you also need to train them on it's okay to use your judgment. We trust you. Maybe you're going to screw this up the first couple of times. I definitely did. So learn as you go and kind of give them that leeway. The other one is you can really go off the rails with this co-creation approach if you don't have a rough idea of timeline at the end and a rough idea of what stage you're at and how quickly it's going to progress. I've made the mistake personally of we get stuck in refining the copy over and over and over and incrementally we're not gaining anything. We're tweaking words that won't have much of an impact. So yeah, I think figure out where you want to get, work backwards and map out the process and bring in the people you need and you'll get better quality stuff faster. Kathleen: Yeah, and that's sort of "done is better than perfect" because I feel like that's where I am with one website project I'm working on right now is it's taking way too long because I'm trying to get it perfect and I just need to launch it. I can always iterate. Dustin: Yeah, absolutely. So that's our number one rule with this actually, is if it's not broken and it's okay quality, it's good enough. Get it out there, learn from it and kind of keep going and tied to that like share early is another important concept. We've had new people who have done this, and I did this when I started, you spent days and days crafting this thing that you think is perfect and then it gets torn apart and you start from scratch and that's discouraging and a nightmare. So come up with your idea, get it out early and work iteratively. Kathleen: That's so great, and how do you guys share? Dustin: Yeah, so it often is through that initial meeting where we share the concept and then I personally get the most value out of those one-to-one check-ins where I will pull someone aside often out of the blue, not a scheduled meeting and just say, "Hey, I need 10 minutes. Can I get your feedback," and share that way as you go. Kathleen's two questions Kathleen: Got it. All right. Shifting gears, there's a couple of questions I always ask all my guests and I would love to know your thoughts on this. The first is we're all about inbound marketing on this podcast. Is there a particular company or individual that you think is really killing it right now with inbound? Dustin: Yeah, so there's actually two I want to mention if that's okay. Kathleen: Yeah, the more the better. Dustin: Yeah. So the first one who I thinks doing really well is Vidyard. They do a nice job of putting out content that's going to get shared. So their Christmas video, their personalized Christmas video. I don't know if people have seen that. Kathleen: It's so good. Dustin: Yeah, and that got a lot of traction. It got a ton of eyeballs because it's interesting and it's fun. So they do a great job of that. The other one is actually a person who's more on the sales side is Josh Braun who shares a lot of great content on LinkedIn. I signed up for a couple of things with him. His emails to move you down the funnel are better than most marketing emails I get. So definitely a sales guy, but from an inbound non-pushy perspective, he's excellent at the copy he writes. Kathleen: Oh, that's a good one to check out. And then Vidyard. So shout out to Tyler Lessard, who's the head of marketing there who does an amazing job. Definitely go look at those. I totally agree. I don't know Josh Braun, but I know Vidyard, so I'm definitely going to be checking Josh out. Second question, I always hear marketers saying that they're overwhelmed because things change so quickly in the world of digital marketing and they can barely keep up. So how do you personally stay educated up to date? Dustin: Yeah, so part of it, you probably get this response a lot, is from my network and having those conversations with people who are struggling with the same things I'm struggling with. But personally I have a long commute so I get a lot of value out of a variety of podcasts. It's kind of my go-to learning approach. It's just how my brain absorbs stuff. So the traditional ones that work well, our Marketing Over Coffee is a nice one. Copyblogger has a really good podcast on fundamental writing, but I find I get a ton of value out of non-marketing podcasts that make me think and then do things better. So A16Z by Andreessen Horowitz is great. I learn a ton from there, as well as How I Built This is another one that seeing how people have kind of grown things from nothing informs marketing because that's how they grew up. So I get a lot out of both of those. Kathleen: Yeah, absolutely. Those are good ones. I love podcasts also, but I'm also biased because you know, clearly, clearly the podcasting medium is one that's comfortable to me. Dustin: Yeah, same here. I'm a little biased as well. How to connect with Dustin Kathleen: Now, and that actually brings me to my next question, which is if somebody has a question for you or wants to connect and learn more about either Jostle or how you're doing your marketing, what's the best way for them to connect with you online? Dustin: Yeah, definitely. So they can connect on LinkedIn. Send me a message there. If they want to learn more about Jostle, the website's jostle.me, so they can head over there and take a look. Since we're on a podcast, I'm going to plug my podcast if that's okay. Kathleen: No, I was going to ask you to say the name of it because that was at my segue was the podcast. Dustin: Yeah. So we have a podcast called People At Work that we do at Jostle and it's basically focusing on people who are solving work problems in an interesting and effective way and kind of getting their thoughts on it. It's quite conversational. So yeah, check that out. You know what to do next... Kathleen: Awesome. We will definitely check those out and I will put the links for Dustin's LinkedIn and the People At Work Podcast into the show notes. So head there to check that out if you want to look into any of those things. And if you're listening and you liked what you heard or you learned something new, I would love it if you would head to Apple Podcasts and leave the podcast a five star review. That's how we get in front of new listeners. If you know somebody else who's doing kick ass inbound marketing work, tweet me @workmommywork because I would love to make them my next interview. Thank you so much, Dustin. Dustin: Yeah, thank you, Kathleen. That was fun. Kathleen: This was fun.

In today's episode, Justin Knott is joined by special guest the host from Marketing Over Coffee, John Wall. We are discussing the future of local search and SEO. Why should you invest in your own content? Do we need to worry about voice search as a medical organization? What are our favorite SEO tools? HARO and how to leverage. Enjoy!

In this week’s In-Ear Insights, Katie is out keynoting an event in Europe, so Marketing Over Coffee host John Wall steps in to talk about account-based marketing (also known as target account marketing or key account marketing) and applications of AI to it. John and Chris talk about uses of machine learning for lead scoring, [...]Read More... from {PODCAST} In-Ear Insights: Account-Based Marketing (ABM) and AI

What does the data tell us about what is working - and not working - for marketers in 2019 and beyond? This week on The Inbound Success Podcast, Trust Insights Co-Founder and Chief Data Scientist Christopher S. Penn shares key insights from "12 Days of Data", a series of original articles that he and his Co-Founder Katie Robbert have created to analyze 2019 from an analytics perspective and see what marketers should be considering as they plan for 2020 and beyond. From which social media platforms are delivering results, to how press releases are performing and whether content republishing is worth the time and effort, Chris dives deep into the data and shares some surprising (and some not so surprising) results.  Highlights from my conversation with Chris include: Trust Insights is a "marketing data detective agency." Christopher and his co-founder Katie reviewed data from the past year to identify trends and key insights that marketers should know about heading into 2020. On Facebook, one out of every 4,600 followers engages, likes, comments or shares brand content. The engagement rate is 0.0215.  By comparison, email marketing had a 2019 engagement rate of around 2.62% - 121 times more engagement than Facebook. For influencers on Facebook, one out of every 11,000 followers engage with content. The median engagement rate for brands on Instagram was 0.472 - so one out of every 200 followers engages with content. In calendar year 2019, brand engagement of unpaid content on Instagram went from 0.57% to, as of the most recent, 0.31 - that's a 45% drop in engagement this calendar year for brand content on Instagram that's not paid. Instagram is the influencer's platform of choice with a 1.37% engagement rate median, however that rate has dropped 40% over the last year so it will be important to watch it going forward. YouTube engagement rate on a per video basis is a median of 3.7%, so it's higher than email. One out of every 27 views engages with the content. When Christopher and Katie looked at overall performance of those top channels and broke down those 200,000 channels into deciles (10% increments), the top bracket had 75,000 median views per video, the 90% bracket was at 35,000 views, the 80% bracket was at 12,000 views, and the 50% bracket is a thousand views. The press release has a median of zero views. 60% are sent by a wire service, and almost 14% are sent out by agencies. 18% of the email contact information in press releases has already gone bad. 11% of content has been republished this year. According to Chris, the key takeaways from this data are that you should invest in "owned land" not "rented land" - meaning favor email, etc. over social media. But he also says its worth investing heavily in YouTube and video in general in the year to come. Resources from this episode: Check out 12 Days of Data Visit the Trust Insights website Listen to the podcast to get more details on the data that matters most for marketers in 2020. Transcript Kathleen Booth (Host): Welcome back to the Inbound Success Podcast. I'm your host, Kathleen Booth, and today I'm excited to have with me my guest, Christopher S. Penn, who is the co-founder and chief data scientist at Trust Insights. Welcome, Christopher. Christopher S. Penn (Guest): Thank you for having me. Christopher and Kathleen recording this episode. Kathleen: I am super excited. It is the week before Christmas and I specifically wanted to interview you for this Christmas/holiday episode because you've been dropping what you're calling 12 Days of Data, and we're going to dig into that and what it means for marketers. But first, can you tell my audience a little bit about yourself, who you are, what you do, and what Trust Insights is? Meet Christopher Christopher: Sure. Trust Insights is, I describe it as a marketing data detective agency. If you've got marketing data mysteries, we help you solve them. As a data scientist, my role in the company is to write the code and process the data to solve those mysteries for clients. So when a client comes in with a challenge of some kind, we've got to figure out how we're going to solve it. Is the problem solvable? Is the problem a knowable problem or not? And sometimes it is, sometimes it isn't. So it really depends on what the challenge is. My background is originally in IT, but life changed radically for all of us on August 24th, 2011, when Google Analytics introduced multichannel funnels, which is their big jump into different types of attribution and life has never been the same since. Kathleen: Yes. The thing I always say, and my listeners will have heard me say this before, but I kind of always liken it to when you go to the grocery store and you're on autopilot because you just know where everything is that you always buy, and then all of a sudden they move things around, and you're like, "Wait, the milk is in a different place." And I always like to say that Google moves the milk on us a lot. I love your background in IT. And this is one of the reasons that I've become an avid follower of yours, is that you are amongst, seriously, you are amongst the most scientific marketers I've ever met. Without pandering too much, I am going to say that I am always completely in awe of the insights you're able to extract from data. So this is a good one. If you're listening and you're interested in analytics or data, pay attention, because this guy knows his stuff. All right, with that said, 12 Days of Data. So first of all, where did this idea come from? I love it. About 12 days of data Christopher: I used to work at a PR agency for a number of years, and one of the things that was always a struggle was, what do you do at the end of your content when a lot of people are out of the office and things? How can you make something that lasts a little longer than just a hobby thing? Or is it so totally self-centric that is like, "Hey, we had a great year!" and it's sort of giving yourself a pat on the back, which nobody really cares about. And so when we founded Trust Insights two years ago, my CEO and partner Katie Robbert and I were like, "What can we do that doesn't do those things? It isn't self-congratulatory pablum and provides utility." And so last year was our first full year in business. We're just trying to get started and to stay in business. And this year we got to thinking of looking at the calendar. There's been a recurring column in our weekly newsletter called "In the Rear View," and- I'm sorry, rear view mirror. And essentially, I've written code throughout the year to analyze different datasets like YouTube engagement, Instagram engagement and stuff. And I had the idea at the beginning of December, well, we want to do something. We want to do something unique, but we also don't want to embark on a massive new project. What if we reuse the exact same code, but instead of it being on a shorter timeframe for the newsletter, we just made it for it 2019, year in review? And that's where 12 Days of Data came from, was this idea of reusing code with all the data we have, to look at what happened to the year that was and the value there for marketers, especially for many of the statistics around things like social media, is to be able to see what happened this year that is worth paying attention to. Kathleen: I love that. Now, were you analyzing just your own data, or what was feeding into these models that you built? Christopher: We use a number of different tools, so for a lot of social media data- for Facebook and Instagram, we use Facebook's CrowdTangle software and we monitor about 4,000 brand accounts and about 5,000 influencers in those platforms. So it's pulling out a few million posts at a time. For YouTube, we use the Talkwalker platform, and we actually have a running task, basically every two weeks, downloading statistics about the top 100,000 videos on YouTube by views, every couple of weeks. So we have a very large library of content to work with there. For news and press releases, we use Google's GDELT Project, which is essentially the Google news backend. So it's all the news that Google sees throughout the year. So it's tens of millions of articles and we can extract the data from that, as well. So that's sort of what we use for these datasets. Because again, you raise a really good point in your question, a lot of retrospectives and claims that companies make use very limited datasets that inherently have some kind of bias in them. Like there's one famous company that, you know, I will not name names, like, "Oh yeah, we emailed our mailing list and this is what marketers think," Well, no, that's just what people who like you think, that's not all marketers. So we try as much as possible to get away from that. Kathleen: Yes, self-selecting audiences produce very interesting conclusions. Christopher: Yes. Kathleen: That's fascinating. And I would wager that most marketers aren't even aware of those data sources. So it's interesting that they exist and we could probably have a whole 'nother conversation around that. But I want to make sure we get through our all of our 12 Days of Data, as well as some of the insights from that. Insights from the 12 days of data Kathleen: So let's start, and can you walk me through, what were the 12 Days of Data? What were some of the findings that came out of it? Christopher: Well, it's funny, as we record this, we are still actually in the midst of it. We're on day eight as we record this, of the 12 days. So the ones that have not been finished yet are things like SEO link decay, and email marketing, and content republishing. Facebook organic and influencer engagement and reach But what we have seen so far, for Facebook brands who are running Facebook pages, first thing there, engagement for brands, terrible. One out of every 4,600 followers engages like a comment or share, on brand content. So to put that into perspective, if you were to think about standing in front of your office, if you engage with any one person out of 4,000 you would automatically be doing better than your Facebook page. The engagement rate is 0.0215. For comparison, email marketing, which is one of my personal favorite channels, had a 2019 engagement rate, according to MailChimp, around 2.62%. So that's 121 times more engagement. So Facebook brands, not really moving the needle all that much. That's not really surprising. Anyone who's been doing unpaid Facebook marketing knows that you're literally shouting into the void. Influencers have it even worse. On day two we looked at influencers on Facebook, popular personalities, individuals who have Facebook pages, celebrities like Dwayne Johnson for example. Numbers there? One out of every 11,000 followers engage with content. When you think about it, so these folks just having a median of 5.6 million followers, and they get 200 reactions per post, is an astonishingly low number. And in that example, you're talking thousands of people you need just to get anyone to pay the slightest bit of attention. Email, 301 times greater response rates. So any thoughts on the Facebook side before we move on Instagram? Kathleen: Yeah, I have so many things I want to say. Okay. First of all, to be sure everybody's really clear, we're talking about organic Facebook- Christopher: Unpaid content. Kathleen: Business pages and influencers. So it's interesting. I've definitely seen the way the wind is blowing with Facebook business pages. It's been quite some time since I've put much effort into posting on them. Certainly paid is a different story, but organic has not done a whole lot. But I do still hear some business owners saying, "We need to get more followers on our Facebook page," and hopefully they're listening to this and realizing, no, you really don't. It's really not that important. That would be one thing that would seem to jump out at me, but I'm curious. I want to make sure we're- are we talking specifically about Facebook or does this apply to Instagram as well? Christopher: No, Instagram is a separate data set. Instagram has a separate API. Kathleen: Okay. Yeah, they're both owned by Facebook, but that was going to be my guess, because, just kind of anecdotally, what I've seen is very different results on Instagram. So that's interesting. To what do you attribute the significantly poor performance organically for influencers than for businesses? Christopher: So because they both use the same account type, the business page, Facebook has deprioritized those in the feed significantly. They've made multiple changes in the news feed over the years to say, "We're going to continue deprioritizing business pages," because two reasons. One, they want to try to get back to that whole friends and family thing to make Facebook more engaging. And two, they want to make more money. They have basically said, not in as many words, but Facebook is pay-to-play, and anyone who does not realize that at the end of 2019 probably needs to maybe spend some time at a good social media conference or something just to hear and listen to- this is the way the systems work now. Kathleen: Yeah. Do you think that influencers don't fare as well as businesses has something to do with the sheer volume of followers and the likelihood that some significant percentage of those are probably not real, or they're not- in other words, if you're a business that has 50 followers, the odds are those 50 followers chose to follow you for a real reason? Versus being Dwayne "The Rock" Johnson, and potentially having millions of people, some of whom could be bots, et cetera. I mean, is there any of that playing into this? Christopher: I think there's some of that. Some of it, like you said, is the fact that Facebook's algorithm, and this is true of all of these social networks, the algorithms are designed to prize certain specific outcomes. Obviously one of those big ones is engagement. If you are publishing stuff and people are not engaging with it, it becomes sort of a vicious circle where the less engagement means you show up less which means you get less engagement and so on and so forth, until you get to really substantial diminishing returns. It's one of the reasons why a lot of folks have pivoted to Instagram, because they get better results out of that platform. It's not as overcrowded as Facebook is. Kathleen: Yeah. Although it's starting to get worse, I would say. Christopher: Oh, yes. Email newsletters Kathleen: Personal opinion here. So the other thing I was going to say is "amen about email." I just posted something about this, because I'm so sick and tired of people saying things like, "Email is dead," or "Email is boring." I feel like email is having this total Renaissance. And you're a good example of this, because you have a really great email newsletter, and I hate to even call these things newsletters because it seems to imply some really tired old Constant Contact template that adds no value. But people like you, like Ann Handley, they're just- there's this movement afoot of really fantastic, I would say bespoke newsletters, and you can look at big businesses like The Hustle, and the... What am I thinking of... Daily Candy? No. Christopher: Yeah, you're thinking of, there's Daily Carnage. There's Morning Brew. Kathleen: Right, Morning Brew. Yeah. I mean, these are companies that are forming businesses around email newsletters. So, all a long way of saying I could not agree with you more about email being one of my favorite channels. And one of the reasons I like it is so many people screw it up. So for the people that don't, there is such an awesome opportunity to stand out. Christopher: There is. But I think one of the most important things people don't realize and don't give enough thought to is something we've been saying since 2006, which is don't build on rented land. You don't own- back then it was you don't own your MySpace profile. You don't own your Facebook page. You are at the mercy of private companies. You own your email list, and as long as you pay your bills to your ISP and your marketing automation vendor, you can use that list however you like. It does not go away. It does age out, parts of it do, and so maintenance and hygiene is important, but fundamentally, email, as long as you get into the inbox, your content is delivered the way you intended. With Facebook, for example, if I post five times on my Facebook page, I don't know if the same person's seen all five updates. When I have five different sections in my newsletter, as long as you open it, as long as it gets to you, the content is arriving in the state as I intended it. And so that's a part that, again, a lot of folks don't think about. Kathleen: Yeah, I would agree. Okay, so Facebook organic is not good. Email, great, by comparison. What else do you got for us? Instagram organic and influencer engagement and reach Christopher: Okay, let's move on to Instagram. So for brands, for unpaid content, Instagram, we looked about 4,000 accounts. The average- the median, I should say, the median engagement rate for brands was 0.472. So one out of every 200 followers engages with content. That's obviously substantially better than Facebook, but it is still relatively low. And what's interesting is that in calendar year 2019, brand engagement of unpaid content went from 0.57% to, as of the most recent, 0.31, which is the most recent reading. And that's a 45% drop in engagement this calendar year for brand content on Instagram that's not paid. That's a pretty substantial decline. If somebody came to you and said, "Hey, this channel is going to decline 45% in its effectiveness this year," you might give some serious thought as to, how much should I be investing there? Kathleen: Yeah, and it kind of feels like, to me at least, this is just the natural next step. Now that Facebook owns Instagram, they have a playbook that they've run on Facebook and it feels like they're starting to run that playbook on Instagram, so. Christopher: Yep, exactly. When you think about it, Instagram stories were created for a very specific reason. A. It was to take some of the wind out of Snapchat's format. But B., It was a natural new source of inventory for ads, because like Facebook, Instagram is essentially running low on inventory, on ad inventory. So we're having these new formats, IG TV, stories, et cetera. You have the ability to create more ad space. Now if we flip over to the influencer's side, for Instagram, influencers there- Instagram is more or less the influencer's platform of choice. 1.37% engagement rate median. This is looking at 4,000 some odd accounts. One out of every 73 followers engages with content, so it is a substantially higher engagement rate. Now that's it. Influences began the year at 1.89%, and as of the most recent reading, was around 1.1% so that's about a 40-ish percent decline for influencers. Kathleen: Wow. Christopher: It's still good, but it's not good. Again, email, more than twice as good. Kathleen: And did you say, I can't remember if you said this, but did you say how the engagement with email changed over the course of the year? Christopher: No, we don't have those stats folks from MailChimp. MailChimp just published that static stat. Kathleen: Got it. So we know with Facebook and Instagram that results are declining rather precipitously, we know email is good, we just don't know what direction it's heading, getting better or worse. Christopher: That's right. Kathleen: Okay. Christopher: That's right. Kathleen: So Instagram still holds promise, but maybe not for long. Christopher: Right. And the thing that we said in one of the posts was, look, if you are looking at using influencers for your marketing, don't sign an annual contract. Sign a month-to-month contract, because influencers in particular took a really heavy hit at the beginning of the year. They had a substantial drop in their engagement in January and then early February so they lost a lot of granite, kind of tapered off and leveled off since then. It's been a gentle decline since then. But again, if you are talking to an influencer of any caliber, you probably don't want to sign that year-long contract. Kathleen: That's a really great point, and something that I wouldn't necessarily have thought about, is just how the trends, as far as engagement over time, should inform the way you contract with influencers. That's really interesting, and something that I think is worth continuing to watch. Christopher: Yeah. Kathleen: All right, so is there any good news from social media? YouTube video engagement Christopher: It depends on how you define social media. So YouTube, we define YouTube as a form of social media even though it's a video-hosting site, and it is also the second largest search engine on the planet. But it does have a social network, albeit kind of a bizarre one. YouTube performance data, though, has been really interesting. Now this is the case where we can't, because of the way the API is structured, easily differentiate between brands and non-brands. We actually have to look at the performance data of videos initial of themselves and then try to analyze backwards even what channel it's part of. So we looked at 200,000 YouTube channels, a half a million videos, a YouTube engagement rate on a per video basis is a median of 3.7%, so it's higher than email. One out of every 27 views engages with the content. Kathleen: Wow. And is that trending up or down? Can you tell from the data? Christopher: Also trending down. It began the year around six-and-a-half percent and it flattened out in mid-September around that 3.3% mark. And it's actually been bouncing back upwards a little bit. So YouTube is beginning to recover its engagement, but it's fascinating to look at that. Something else is really interesting with YouTube as well. YouTube has a very sharp head, which means that the top 10% of channels get huge numbers of views, and then everybody else gets a mixed bag in terms of channel size. There is a tremendous amount of opportunity on YouTube because video is a lot harder for people than taking a picture with their phone for Instagram. And so for brands that are willing to make the commitment, YouTube's green space for a lot of industry industries is still available. There's still the opportunity for you to create content in your vertical, in your niche, that is seen, that is followed, especially for lagging industries, highly regulated industries. As long as you can come up with an angle for creating content, you're going to do really well on YouTube. When we looked at overall performance of those top channels and broke down those 200,000 channels into deciles, 10% increments, the top bracket had a 75,000 median views per video. The 90% bracket was at 35,000 views. The 80% bracket was at 12,000 views, and by the time you get to the 50% bracket is a thousand views. A thousand views on a video is not an insurmountable number. We all have email lists that are substantially larger than that. And the engagement rates remain pretty consistent throughout. So for brands who are thinking about, "What should I be doing to get some more social performance in the new year?", you've got to take a look at YouTube. Kathleen: Yeah. Now did the data tell you anything about views and engagement by length of video or anything along those lines? Christopher: We didn't look at the length of video. That is something that is technically knowable. It's in the API. It's just, we didn't pull that data. Kathleen: Yeah. So that's really interesting that it's still performing so well. I know YouTube's made a lot of changes over the course of the last year, some of which have been controversial for its creators. So I imagine there's been some tumultuousness within that community, but it sounds like it's worth sticking out. Well, and certainly for businesses that aren't necessarily going on YouTube to monetize, but just really for visibility. And the engagement is so interesting to me, and I wonder how much of that is generational and I'm sure that's not an answer that comes from the data, but, I have a 13 year old son, and YouTube is his primary, you know, what was TV for me, it's YouTube for him. And so I imagined it there's some real generational differences in consumption habits there. Christopher: Yep. Yeah, YouTube is far and away. I know this, Pew Research had some of this research and so does Edison Research, in their share of ear research. YouTube is the dominant channel for people under 18, but across the board, because it's tight integration with Google, and the fact that people do a tremendous amount of "how to" searching on YouTube, it's such an incredible place to just spend some time. So much so that one of the things that we're looking at for ourselves in 2020 is building up our own company YouTube channel, putting more helpful content, doing more tutorials and stuff because we recognize that's where things go. And if you're good with technology and you can do some video optimization, you can do really well on YouTube for not a whole lot of investment. I know the investment's going to be mostly on the content creation side and you can use, and you should be using some of the more advanced advertising techniques on the platform. But there's a lot to be done. Kathleen: Yeah. And there are some great tools like TubeBuddy that make optimization pretty easy even for novices. And it's very reasonably priced. So I would agree with you. For me, video has got to be a huge part of anybody's marketing strategy these days. And I think it's really, what I've seen a big shift happening is going from companies like hiring videographers on a case-by-case basis, to companies really internalizing that role because the demand is so great to have video be a part of everything you do these days. Christopher: The demand is great and a good videographer is going to be- what's the Tom Webster expression, "reassuringly expensive", but the content, if people think from a marketing perspective, how can my content be helpful? You don't have to spend top dollar to make it look like broadcast, unless your company is a broadcast video company, then, yeah, you got to, because you can't look incompetent. But for your average business, Joe's Plumbing Shop, you really want it to look like a plumber shot the video. So, no super 24 frame per second cinematic camera. Nope, it's the plumber with the smartphone and saying like, "Yeah see this rusted widget here. Ain't supposed to look like that." Kathleen: Yeah. But I would say even though it could be expensive to hire a videographer, I still think it's far less expensive than, if you really want to produce a high volume of video, trying to outsource it all. You're going to pay way more if you take that approach then if you just bring somebody on board. So there are definitely some economies to be had by internalizing that role. But you're right, some of the most viral videos on YouTube are also some of the least produced. So there's that. Press release performance Christopher: Exactly, exactly. And then so last seven and eight days, we looked at something very, very, very old. Again, I used to work at a PR firm. So we decided we would take a look at everyone's favorite punching bag, press releases. The press release has a median of zero views. Huge surprise there. 60% sent by a wire service, almost 14% sent out by agencies. And this was the part, the one that I thought was interesting. 18% of the email contact information in press releases has already gone bad. We used a tool called MillionVerifier. And the reason for that, is that public relations as an industry has so much churn. Some agencies have like 60, 70% churn, meaning that someone who works at the beginning of the year, there's a 60 to 70% chance that by the end of the year they're not going to be working there anymore. They will have gone somewhere else. And so a lot of these pieces of content, people are cranking out tons of content but it's not being read, it's not really valuable, and it's just a fairly unreliable thing. But one of the fun things we do is we look at the most overused words in releases based on simple frequency counts. And the top 10 list this year are: "service," "first," "leading," "experience," "future," "best," "platform," "largest," "partner," and "solution." Sort of the top 10 of- Kathleen: Oh, my God. I feel like that's like a mad libs where you could literally just string those words together and you've got a press release. Done. That's so funny. Christopher: You really could. I said, "We are an industry leading platform with the best service and largest partners with a turnkey solution that future proofs your experience." Boom, got all 10. Kathleen: Oh my God. Christopher: But it means nothing. Kathleen: That is hysterical. And shame on us marketers for using those words and they've become so meaningless. It's like the word "leverage," and "synergy," like, ah. Where's the barf emoji when you need it? Christopher: Ah, yes, there's a great Weird Al video about that. It's not as bad as people making up words. I saw a job posting the other day on LinkedIn. I almost threw something at my screen. It said it was a B2B technology company, it says, "Become a 'solutionator.'" I'm like, what the heck does that even mean? I think the word you're looking for is problem solver, you don't solution things. You solve problems and you probably need to invest in a dictionary. Kathleen: Oh my gosh, that's hysterical. So is there ever a time when it makes sense to do a press release in your opinion? Christopher: For publicly traded companies, the gold standard for disclosure as required by the SEC is regulation FD, fair disclosure, and a press release is the gold standard for meeting disclosure of material events to the public. A number of years ago, the SEC actually ruled that social media was an acceptable channel, but given how algorithms like Facebook's work, there's no guarantee that your investors are seeing that content. So I would say if you are bound by regulations like that, press release is the way to go. It is provable in court, you have a receipt, you could show you spent the two to $1,200 to release one and you've met your requirements. Kathleen: Yeah. I would also say in my limited anecdotal experience that the one time I have seen somewhat decent results come from press releases is when you announce another round of funding. You're announcing a strategic investment or an a-round or what have you, because the financial press does seem to pick up on press releases, and other investors definitely look at that. And I think there's a little bit of a, you can definitely get momentum from those kinds of announcements. But outside of that, I actually just met with a startup yesterday who has a consumer product, and they were super excited to launch it right around Black Friday and he met with me to tell me just how disappointed he was in the results he was getting. And he had spent money on a press release through one of the wire services and his agency sent him the dashboard of results, and it was basically what you said, it was essentially, statistically no results, and then they listed some of the top links that they had gotten and it literally was like Yahoo Finance. It wasn't anything that would ever reach his target audience. So that was just a very fresh example to me that underscored exactly the problem you're talking about. Christopher: Yeah. You know, news releases, the hint should be in the name. If you have actual news, a news release makes sense because you can then circle back with reporters or influencers in your space. And say, "Hey, here's the official news." The thing is, most companies don't have anything that's actually newsworthy. They think it's important, and I get that. We're all proud of our accomplishments, but it's not news. It's not something that- it's not like, "hey, the CEO of this company just got caught doing this thing and this thing," like, okay, that's actually news. That's the kind of thing you want to put a press release about out. But that's actually news. Most of what we do on a day-to-day basis is not newsworthy. And so it's no surprise that news releases are completely unimpactful for most people. Kathleen: Yeah, and I've also noticed if you really have great news, you're almost always better off spending the bulk of your money to have a PR person actually do one-on-one pitches with relevant journalists as opposed to just blasting it out there via the wires. So, anyway. Well, that's interesting. Totally, totally reinforces what I had been thinking about press releases. But it's good to hear that it's backed by data. What's next with the 12 days of data? Christopher: Exactly. So coming up in the next few days, we're going to be talking about content republishing. We know from our last look that approximately 11% of content has been republished this year, which is a high water mark in terms of companies just recycling content on their websites and such because there's a whole bunch of that "do more with less" mindset out there in the world. We'll be looking at SEO link decay, how quickly do links go bad by industry. We did that not too long ago. Kathleen: Oh, that's going to be interesting. Christopher: Yeah, it's between like three and 12% of links just die after a certain amount of time. And then we'll finish off on Christmas Eve with our 2020 email marketing forecast as to what weeks of the year in 2020 you should or should not send emails. So that's sort of the last few bits for the series. Kathleen: Ooh, I love it. I can't wait to see those. Now I know that you've published some content around what you and Katie at Trust Insights are going to do differently this coming year based on what you've learned from all of this analysis. Could you talk a little bit about that? What should marketers do differently in 2020? Christopher: So one of the big things is YouTube, figuring out how to improve what we do on YouTube, to make it more consistent, to make it part-and-parcel of the way we do our marketing. So we have a weekly newsletter, there's data built into it. One of the things I'm thinking about for the next year is, like I do in my personal newsletter, creating some video content to go in each newsletter. Because it's not rocket surgery, particularly with the kind of stuff that we do. Again, not an expensive production to turn on some screen casting software and just show an example of how to do something. So that's a big thing. Another big thing is focusing on the properties we own, doubling down on our website, on our email newsletter list, on our Slack community, stuff that we own that we have control over, because social algorithms across the board are going in the wrong direction, down to the right, which is never a good place to be. And frankly, when you own something, A. You tend to take a little bit better care of it. And B. You really can see much better data. Like we can see data about people in our Slack channel. We can't see that with a Facebook group in anything meaningful. We can see granular detail about who's opening what emails and things. We can see exactly where somebody goes on the website. And so these are the kinds of things that will help us segment our audience better and get a better sense of, like, this is what to spend time on, what not to. One of our big watchwords as a team next year is really about focus. Focus on what's working, and leave behind the things that we experimented, we tried, eh, there wasn't a there there for us. Kathleen: Yeah, that's an interesting point, because I do think marketers get very excited by the shiny and the new, and we tend to spread ourselves really thinly, and that does not produce great results. So it sounds like for 2020, video, a focus on YouTube. Really, if you look at your social strategy, putting more energy there and then definitely not spending a lot of money on press releases. Christopher: No, no money on press releases. At the end of the day, and I think this is important for every marketer, your marketing is a product, right? It is a product that somebody buys with their attention, and it is the precursor ownership to actually doing some kind of commercial business with you. If your product is crap, you're not going to sell them the thing that actually trades money, right? If your newsletter is terrible, if your social media is terrible, you are essentially putting bad product out into the world, and customers will judge that first sale of the content, look at it and go, "you know what, I don't want to buy from these people, because if this is what they do publicly- they're willing to share with the world publicly, I can't imagine what kind of garbage we're going to get behind the scenes." Kathleen: Yeah. I always like to say, it's about building a habit. Especially with the things like email and YouTube channels, you're trying to get your audience to build a habit of inviting you into their lives on a daily, weekly, whatever that frequency is, basis. And that's really a privilege to be a part of their daily routine and habit. And if you violate that privilege with crummy content, shame on you. Christopher: Yep, exactly. Think about your marketing as a product treat. If you have a product marketing manager within your company or a product development team, have them critique your marketing as though it were a product. You will get some feedback that will be hard to hear. Like, "hey, you did absolutely no user testing. Hey, you have no QA whatsoever. Hey, there's bugs everywhere." But if you commit to making your product better, meaning your marketing, you will get better performance. Because the reality is, we all know so much of marketing is garbage, that even today you can stand out with good stuff, it doesn't necessarily have to be the best of the best. It just has to rise above the rest of the industry. That said, also keep in mind that one of the things you are competing for as a marketer is attention, and your competition is Netflix, and Disney+, and politicians mouthing off in the government, and Taylor Swift, and contestants on The Voice. All of those people are competing for the same share of ear, and the same share of mind that you are. So you have got to earn your way into even a few seconds of their day. Kathleen: Yeah, that's a good reminder. It can sound intimidating, but I always think of it as, you can either win that share of mind by producing the most unique top-notch content, or you can win it by being the most authentic. There are different paths to getting there, and you happen to be a brilliant data scientist who can produce this unbelievable original research. So if someone's listening and they're thinking, "But I can't do that, that's too complicated," you can also travel the path of extreme authenticity, which brings its own very loyal following and sense of attraction as well. Christopher: I agree. You know, one of the things, when you look at how people search for stuff, particularly on YouTube, there's a lot of "how to," there's a lot of "explain this thing to me, explain how this thing works." One of the folks who I think does a super job of this is Robin Happel in the mortuary, funeral home industry, who explains like, hey, this is what's going to happen when a loved one dies, and these are the things you're going to need to do, and these are the things where someone will try and take advantage of you when you're in a diminished emotional state, a compromised state, to charge you money for things that you don't need to pay for. So now, even though it's uncomfortable to think about it, he's doing a really good job of saying like, this is the stuff that you need to know in advance so that when the inevitable does happen, because we all do die, you are prepared, you can make rational decisions. Kathleen: That is such a great example. And talk about an industry that doesn't necessarily do very good marketing. So there's tons of opportunity. Christopher: Exactly. But everybody's a customer. Kathleen: Exactly, at some point or another. Kathleen's two questions Kathleen: So that actually is a perfect segue into the two questions I always ask all my guests, the first, and you might have already given me the answer, but we'll see, the first being, you know, we talk all about inbound marketing on this podcast. When you think about inbound, is there a particular company or individual that you think is really just crushing it right now? Christopher: Ah... It's funny because inbound has... Well let me ask you this, I'm going to turn this back around on you. When you say inbound marketing, what does that mean? Kathleen: To me, it means any form of marketing where you are creating content, assets, campaigns, et cetera., that are designed to attract people, that, I was going to say have a need. But this is a really hard question, Chris. You're putting me on the spot! That are designed to attract people at their moment of need, versus marketing that is going out and proactively getting in front of people and trying to convince them that they have a need. I guess that would be how I define it. This is not out of any dictionary, and it's probably wrong, but. Christopher: Well, I don't think it's wrong because one of the things, I remember back in the heyday of inbound marketing, you're talking 2014, 2015, when social media was not pay-to-play, the folks over at HubSpot who originated the term were all about search and social and all these things that allow you to create stuff that attracts people instead of you having to go spend money on ads. Well, search has gotten a lot harder. Social media has become entirely pay-to-play. So there isn't a lot of "in" in inbound left. When you look at Google zero click search results, zero click means you don't get that traffic. You may get the customer but you don't get the traffic. And so when we look at companies that are doing, I would say more digital marketing better, or scaling the digital marketing, I look at folks- he's a very polarizing figure, but I look at Gary Vaynerchuk as a good example of somebody who has figured out, for the type of marketing that he does and for the industry that he serves, he's very good at what he does. Creating massive amounts of content and essentially drowning out everybody else. Kathleen: Yeah. Well, and to be clear, I should clarify one thing. When I say attract, I think that can include paid, 100%. I think there's a way to do pay-per-click that is very inbound-y, and then there's a way to do it that's not. And attraction is about trying to get in front of the people that are the right fit for you that need something that you have, or that will need something that you have, as opposed to trying to- it's the whole old "force it on them whether they need it or not" mentality. Christopher: "Grab them by the tie and choke them until they buy." Kathleen: Exactly. Christopher: I would agree with that. I think inbound, the modern definition I would say, is probably more about building and maintaining the relationship before somebody needs you. So that when the need does arise, you have share of mind. You're there first. You may be the only choice in somebody's mind and that makes your overall cost per acquisition lower. Kathleen: Yeah. I talked about this in my talk at INBOUND, it was about brand publishing, and this is something that publishers do really well. Most marketers think, "I have a product, now I have to go find my audience," and publishers think, "I'm going to build a loyal audience. And then once I have that, I can naturally just introduce my products." And it's like a little flip of the mindset, but a very critical one. And that's why outlets like Goop, Gwyneth Paltrow's website, can sell people anything, because they have that audience already created. But there's a lot of companies that do it too. Like Equinox, the fitness brand, has its own lifestyle magazine. There's so many examples of companies that do that well, and that speaks to exactly what you're talking about. And it goes back to my point earlier about building a habit. If you're already part of somebody's daily life, because you're delivering value to them, and I guess maybe that's a better way to define inbound. It's marketing that delivers value to the recipient Christopher: Delivers value and builds brand, because one of the things that people are not paying attention to in marketing is understanding how consumers get information. When you are walking around and you're watching people talk to their phones, they're in their homes, they're talking to their smart speakers, and their smart devices and stuff, there's not a screen, there's not a keyboard. And so if you have brand, then somebody can say, "Hey Alexa, play the Marketing Over Coffee podcast," and it can find that, right? They think about that, but there is zero search result. There is just brand. Nobody says, Alexa, show me the 2200 marketing podcasts that are available. Nobody wants to do that. So if you don't have that brand, that loyal audience as you say, you are in a incredibly dangerous and very expensive position. Kathleen: Yeah, I would agree with that. All right. Second question is, this conversation is a perfect example of this. Digital marketing is changing so fast. Much of it driven by technology, and search engines, changing the rules of the game, or moving the milk. How do you personally stay up-to-date and educate yourself? Christopher: So one of the things I do is, in my newsletters, I put together links of things that may be worth reading and one of my cardinal rules of a newsletter is if I didn't learn anything when I was putting it together, certainly nobody else is going to. So I ended up building myself a system where, I subscribed to about 1500 blogs, and the posts from those blogs goes into a SQL database. Then there are four pieces of software I wrote that scrape those blogs, scan them for specific keywords I'm interested in, and score them, and then I take the top 100, and that's what I look through when I'm putting together my newsletter. And more often than not, there's like, ah, I didn't know that happened, click on my old links to read the article, and go, "that's actually something I needed to know about." So I have essentially a curation system I built for myself to stay on top of what's happening, because you're right, it does change so fast. Kathleen: Chris, when are you going to productize and sell that? Christopher: So... one of the focus points for 2020 for us is improving our products and services, because a lot of what we have- I describe myself as an engine builder, which is important. You need an engine, but you also need things like seats, wheels, the steering wheel and stuff, and those things I tend not to build. So we're going to try and figure out how to put some polish and shine in the interface on a lot of things, because right now the interface to a lot of these things is a little command line on my computer. But yeah we'll get there. Kathleen: Yeah. I mean, sign me up for the early beta when it gets ready, because that sounds like an amazing solution to this problem of drinking from a fire hose for a marketer. Christopher: We have two clients that are using it right now and they actually use it for their social schedule, we wrote an extension for it for Agorapulse. So it just makes a hundred posts in a CSV and just load the whole thing up. We did it that way because we wanted to make sure that we got the timing right, they wanted to be testing around the clock to determine what times of day people engage with their content. So they put up a hundred posts at a time, scheduled evenly throughout the day, and then can see in their social media tools, these are the times when our audience is actually active. Kathleen: Man, it is just amazing what you can do if you know how to write some lines of code. Christopher: That's the challenge. How to connect with Christopher Kathleen: Very, very cool. Well, I am just blown away. This is so fascinating and it's totally got me thinking about some things I want to be doing next year. So I appreciate that. If someone's listening and they have a question for you, or they want to learn more about this, or they want to read 12 Days of Data, where should they go online? Christopher: Easiest place to go is to our website, trustinsights.ai. Simple place, you can find everything important from there. Kathleen: Awesome. Well, I'll put that link in the show notes. I will probably also try to link to 12 Days of Data to make it as easy as possible for you to find. You know what to do next... Kathleen: If you're listening, and if you are listening and you learn something new, which, let's be honest, if you listen to this whole thing, you've definitely learned some new things, it would be fantastic if you would head to Apple Podcasts and leave the podcast a five star review. Speaking of data and algorithms and the way search works, reviews help a lot, so that would be great if you could do that. And if you know somebody who's doing kick ass inbound marketing work, tweet me @workmommywork, because I would love to make them my next interview. Thanks so much, Chris. This was a ton of fun. Christopher: Thank you for having me.

On this very special holiday episode of Punch Out with Katie and Kerry, we asked some of our past guests to share their favorite holiday stories. We were NOT disappointed. There were some unexpected stories as well as a few that were very true to character.  In this episode heard from: Chris Brogan: Chris is the CEO of Owner Media Group, a best-selling author, and a keynote speaker. Brooke Sellas: Brooke is founder and owner of B Squared Media.  Christopher S. Penn: Chris is the co-founder and Chief Innovator of Trust Insights, co-host of the Marketing Over Coffee podcast, and a keynote speaker. Katie Martell: Katie Martell is a marketer, entrepreneur, speaker, emcee, and unapologetic truth teller.  David Meerman Scott: David is a best-selling author, keynote speaker, and marketing strategist.  Peter Shankman: Peter is the founder of HARO (Help A Reporter Out), an entrepreneur, a keynote speaker, and a podcaster.  Gini Dietrich: Gini is an author, and is also the CEO and founder of Spin Sucks. This episode of Punch Out With Katie and Kerry is sponsored by Trust Insights. Are you feeling less than confident in your marketing metrics, looking for some help automating your tasks, or wondering what topics are most important to your audience? Using machine learning and artificial intelligence, Trust Insights will help you light up your dark data. Visit trustinsights.ai/punchingout for more information. Punch Out With Katie and Kerry (#PunchOut) is the show that dives deeper into topics you care about. We don't ask the questions everyone else does. We get to the real insights (and the weird hobbies, the guilty pleasures, the secret side hustles...the good stuff)! We find out what really makes your favorite people tick. Punch out with Katie and Kerry! Have a cool hobby or side interest you want to talk about on the show? Let us know: Web: www.punchoutwithus.comEmail: punchoutwithus@gmail.com Hosts: Kerry O’Shea Gorgone (@KerryGorgone) & Katie Robbert (@katierobbert)

John Wall is an educator in the marketing world. He co-hosts the podcast “Marketing Over Coffee” which covers both classic and new marketing. John and co-host Christopher S. Penn record the show every week and publish the show on Thursday mornings.I first discovered the Marketing Over Coffee brand on LinkedIn in the form of a group way back in 2011. Since then, I've wanted to chat with John – and had the opportunity to meet him at INBOUND in Boston in 2019. He recorded a live podcast with Scott Brinker. John speaks, writes and practices at the intersection of marketing, sales, and technology. And he educates others as he does it.“There's a whole layer of competition. If you're in a red ocean market then story becomes the king.” - John Wall on story in marketingIf you liked the show, please consider sharing this podcast with your friends, family and network. Your stamp of approval is more valuable than anything I can offer to your network. I appreciate your sharing! Also, leaving a review (and rating) helps spread the word. And just makes me feel warm and squishy.The Storytellers Network with Dan Moyle publishes every Monday at 7 AM EST.

This week we're joined on the show by Christopher S. Penn. He considered an authority on analytics, digital marketing, and marketing technology. As well as publishing over a dozen books, he is also recognized as a keynote speaker and thought leader. He is a 2019 IBM Champion in IBM Analytics, a Brand24 Top 100 Digital Marketer, and co-founder of the PodCamp Conference. Penn is the Co-Founder and Chief Data Scientist at Trust Insights. Trust insights want to make the world a better place by helping companies unlock and transform their data into useful analysis, valuable insights, and actionable strategies. On top of all the work Chris does, he is a proficient content creator, he co-hosts one of the top marketing podcast, Marketing Over Coffee with John Wall discuss marketing tactics, methods, strategies, and much more. Topics discussed on the show: What is data science, and what does a Chief Data Scientist do How can brands better track attribution? Google Analytics and other methods Discovering trends from social platform data ‘Owned’ platforms vs ‘rented’ platforms How big of a role do you think data should play in setting your marketing strategy? Measuring a brand Links:  Christopher S. Penn on Twitter Christopher's latest book: AI For Marketers Trust Insights A big thank you to Christopher for taking the time to chat with us!  - Thanks for listening, we hope you enjoyed this episode. Make sure to follow Tara at @missrogue & Carlos @carlospache_co on Twitter. You can also check out Tara's YouTube channel; it has over 200 videos on digital strategy and online audience building.  Truly Inc. is a digital strategy and insights agency based in Toronto, Canada. Visit our website trulyinc.com.  Anatomy of a Strategy podcast is recorded in Toronto, Canada in the offices of Truly Inc. Produced by Carlos Pacheco and Tara Hunt. Podcast editing by Joe Pacheco.

John Wall is partner at Trust Insights. He also co-hosts a podcast called "Marketing Over Coffee."   If you enjoyed this episode, please consider to rate, review, and subscribe on Apple Podcasts/iTunes. It takes less than 60 seconds and it really makes a difference. Rate, review, and subscribe at HardyHaberland.com/iTunes.

John Wall is partner at Trust Insights. He also co-hosts a podcast called "Marketing Over Coffee."   Brought to you by Haberland Group (HaberlandGroup.com) and Hardy Haberland's Programs (HardyHaberland.com).   This podcast is brought to you by Haberland Group. Haberland Group is a global provider of marketing solutions. With multidisciplinary teams in major world markets, our holding companies specialize in advertising, branding, communications planning, digital marketing, media, podcasting, public relations, as well as specialty marketing. If you are looking for a world-class partner to work on marketing programs, go to HaberlandGroup.com and contact us.   This podcast is also brought to you by Hardy Haberland's Programs. Hardy provides educational programs for high performers who want world-class achievement, true fulfillment, and lasting transformation in their lives. He also provides consulting for established brands and businesses that have generated a minimum of $3 million in annual sales. If you need a catalyst for transformation and a strategist for success at the highest level, go to HardyHaberland.com and apply.   If you enjoyed this episode, please consider to rate, review, and subscribe on Apple Podcasts/iTunes. It takes less than 60 seconds and it really makes a difference. Rate, review, and subscribe at HardyHaberland.com/iTunes.

John J. WallPartner and Head of Business Development at Trust Insights Bio: John J. Wall speaks, writes and practices at the intersection of marketing, sales, and technology. He is a Partner and Head of Business Development at Trust Insights - trust insights.ai. He is the producer of Marketing Over Coffee, a weekly audio program that discusses marketing and technology with his co-host Christopher S. Penn, and has been featured on iTunes. Notable guests include Chris Brogan, David Meerman Scott, Simon Sinek and Seth Godin. He has held positions specializing in Customer Relationship Management, Marketing Automation and sales support systems at both venture funded and privately held businesses, working with clients such as Microsoft, Oracle, and Salesforce.com. Sponsors: Drip – Get a free demo of Drip using this coupon code!Spark Shipping – eCommerce Automation Links: https://www.trustinsights.aihttps://www.marketingovercoffee.comhttps://www.linkedin.com/in/johnjwall/https://twitter.com/johnjwall

Christopher Penn is Co-Founder and Chief Data Scientist at Trust Insights, best-selling author, and keynote speaker. He is also Co-Founder of the PodCamp conference, and co-host of the Marketing Over Coffee marketing podcast.   If you enjoyed this episode, please consider to rate, review, and subscribe on Apple Podcasts/iTunes. It takes less than 60 seconds and it really makes a difference. Rate, review, and subscribe at HardyHaberland.com/iTunes.

Christopher Penn is Co-Founder and Chief Data Scientist at Trust Insights, best-selling author, and keynote speaker. He is also Co-Founder of the PodCamp conference, and co-host of the Marketing Over Coffee marketing podcast.   Brought to you by Haberland Group (HaberlandGroup.com) and Hardy Haberland's Programs (HardyHaberland.com).   This podcast is brought to you by Haberland Group. Haberland Group is a global provider of marketing solutions. With multidisciplinary teams in major world markets, our holding companies specialize in advertising, branding, communications planning, digital marketing, media, podcasting, public relations, as well as specialty marketing. If you are looking for a world-class partner to work on marketing programs, go to HaberlandGroup.com and contact us.   This podcast is also brought to you by Hardy Haberland's Programs. Hardy provides educational programs for high performers who want world-class achievement, true fulfillment, and lasting transformation in their lives. He also provides consulting for established brands and businesses that have generated a minimum of $3 million in annual sales. If you need a catalyst for transformation and a strategist for success at the highest level, go to HardyHaberland.com and apply.   If you enjoyed this episode, please consider to rate, review, and subscribe on Apple Podcasts/iTunes. It takes less than 60 seconds and it really makes a difference. Rate, review, and subscribe at HardyHaberland.com/iTunes.

Our agencies and the work we do will inevitably be impacted by artificial intelligence in the next 3-5 years. That’s just a fact. Odds are, it’s probably already changing the way you do business every day. There’s a lot of hype and buzz about jobs going away and most agencies are struggling to figure out how to keep up. Questions of what data to use, how to analyze it, what tasks can be automated, and what AI can do for clients pop up all of the time. And it all shifts on what seems like a daily basis. Fortunately, the agency space has a beacon to light the way into the uncharted territory of AI. His name is Chris Penn, and he is an authority on analytics, digital marketing, and marketing technology. A recognized thought leader, best-selling author, and keynote speaker, he has shaped four key fields in the marketing industry: Google Analytics adoption, data-driven marketing and PR, modern email marketing, and artificial intelligence/machine learning in marketing. Chris is a generous guy who frequently shares his knowledge over his own podcast, Marketing Over Coffee, as well as through books like “AI for Marketers: A Primer and Introduction.” I was thrilled to welcome Chris as my guest for episode #208 of the Build a Better Agency podcast. I barely scratched the surface of questions I had but we got a good start, talking about data analysis, keeping up with the flux of AI, and the tasks that agencies can automate to save time and money. The conversation was fascinating and I’m excited to share it with you. A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here: https://www.whitelabeliq.com/ami/ What You Will Learn in this Episode: What data actually looks like in the agency environment The importance of hiring people with analytics and software skills to an agency How to keep up with the ever-changing field of AI in an agency setting Common mistakes agencies make around data and analytics The most onerous tasks that can be automated using AI The capabilities of machine learning and where humans come in during the process What Chris does to keep current with technology in the agency space Ways to Contact Chris Penn: Chris’s Blog: https://www.christopherspenn.com/ Website: https://www.trustinsights.ai/ Chris’s Podcast: https://www.marketingovercoffee.com/

Chris Penn Explains how AI will listen to your customers and create content for them... Automatically!   (2:40) What are Elmo, Grover, Burt and Ernie in terms of Natural Language Generation (NLG)  (4:45) What politician was mimicked on Twitter by a machine generation AI system?  (7:50) Can Mark feed the AI system a Techcrunch writer and have the AI write an article?  (8:45) When will be able to realize truly credible AI articles and Whitepapers?  (11:50) Why it cost $0.44 to create 20,000 articles  (16:11) What should marketers prepare for to prepare for the AI wave?  (19:15) AI That listens to your customers then creates content for them   (22:25) Chris Penn's favorite AI Solution  Show links:  http://www.MostValuablePages.com http://www.AIForMarketersbook.com Fanatics Bot: https://m.me/fanaticsmedia?ref=w6471331    Find Mark Fidelman www.fanaticsmedia.com @markfidelman Twitter and Instagram  @fanaticsmedia Twitter and Instagram  Facebook: www.facebook.com/fanaticsmedia LinkedIn: http://www.linkedin.com/in/fidelman Guest Bio: Christopher S. Penn is an authority on analytics, digital marketing, and marketing technology. A recognized thought leader, best-selling author, and keynote speaker, he has shaped four key fields in the marketing industry: Google Analytics adoption, data-driven marketing and PR, modern email marketing, and artificial intelligence/machine learning in marketing. As Chief Data Scientist of Trust Insights, he is responsible for the creation of products and services, creation and maintenance of all code and intellectual property, technology and marketing strategy, brand awareness, and research & development. Mr. Penn is a 2019 IBM Champion in IBM Analytics, a Brand24 Top 100 Digital Marketer, co-founder of the groundbreaking PodCamp Conference, and co-host of the Marketing Over Coffee marketing podcast. Prior to cofounding Trust Insights, he built the marketing for a series of startups with a 100% successful exit rate in the financial services, SaaS software, and public relations industries. Mr. Penn is an IBM Watson Machine Learning Certified Professional, a Google Analytics Certified Professional, a Google Ads Certified Professional, a Google Digital Sales Certified Professional, and a Hubspot Inbound Certified Professional. He is the author of over two dozen marketing books including bestsellers such as AI for Marketers: A Primer and Introduction, Marketing White Belt: Basics for the Digital Marketer, Marketing Red Belt: Connecting With Your Creative Mind, and Marketing Blue Belt: From Data Zero to Marketing Hero, and Leading Innovation.

As healthcare marketers, we're often asked to rely on our expertise to help develop effective strategies. However, this knowledge can also lead us down a path to bias that can influence how we think, measure and determine success. In this episode, hosts Chris Boyer and Reed Smith discuss common bias “traps” that health system marketers commonly fall into. They are then joined by Christopher Penn, long-time host of Marketing Over Coffee, in which he discusses the steps to build a data-first organization to embrace machine learning and AI and how ethics plays an important role in avoiding data bias. Mentions from the Show:Researchers: Dodgeball Teaches Children An 'Unethical System Of OppressionThe “Curse of Knowledge”: How Expertise Can Hurt Marketing3 Psychology Biases That Can Make or Break Your Online MarketingList of cognitive biasesChristopher Penn on LinkedInChristopher Penn on TwitterTrust InsightsAI for Marketers ebook (by Christopher Penn)Strategic Marketing for Health Care conference SHSMD Connections 2019 2019 Mayo Clinic Social Media Network Annual Conference 2019 Healthcare Internet Conference Find Us Online: Touchpoint podcast TwitterReed Smith TwitterChris Boyer TwitterChris Boyer websiteSocial Health Institute

Struggling with marketing? Does your business lack trust? Listen to this week’s episode to find out as Matthew Baltzell picks the brain of marketing genius John J. Wall the co-producer of the weekly podcast Marketing Over Coffee. They touch on many hot topics while discussing the latest marketing trends to help you grow your business. Some information discussed: What is a marketing funnel? Old School v New School Marketing Calculating Customers Lifetime Value Using Hubspot to stay organized Trust is key in marketing Books Mentioned Born to Run by Christopher McDougall Chi Running by Danny Dreyer Pain Point In Business Not having enough time to grow the business. About Our Guest He is the producer of Marketing Over Coffee, a weekly audio program that discusses marketing and technology with his co-host Christopher S. Penn, and has been featured on iTunes. John is a partner at Trust Insights and an advisor at EventHero. He has held positions specializing in Customer Relationship Management, Marketing Automation and sales support systems at both venture funded and privately held businesses. Contact John www.marketingovercoffee.com Show Us Some Love If you enjoyed Real Estate Journeys with Matt Baltzell, don’t forget to leave a rating and leave a review on iTunes! Also, if you’ve got friends who want to jump into real estate (or who dived it and need a life preserver), feel free to share this podcast! (PS We got free swag and the best intro music of all real estate podcasts!)

Interview with John J. Wall from Trust Insights about Email Marketing and why it is still relevant today. John J. Wall speaks, writes and practices at the intersection of marketing, sales, and technology. He is the producer of Marketing Over Coffee, a weekly audio program that discusses marketing and technology with his co-host Christopher S.... Continue Reading → The post Passport Travel Marketing & PR #035: Email Marketing appeared first on FIR Podcast Network.

As we've been taking a look at podcasting over the last few episodes, we here at Tech Demand Weekly thought it might be a good idea to talk to some of the best known marketing podcasts out there. This week is the turn of [John J. Wall](http://www.roninmarketeer.com/) from [Marketing Over Coffee](https://www.marketingovercoffee.com).  Marketing Over Coffee is a weekly podcast presented by John J. Wall and [Christopher S. Penn](https://www.christopherspenn.com/). The reason it's called Marketing Over Coffee? Well, in the beginning, John and Chris would meet up at their local Dunkin' Donuts store at half five in the morning and record the show while drinking a cup of hot Joe!

Christopher S. Penn, Co-Founder of Trust Insights and Co-Host of the Marketing Over Coffee podcast, joins the Social Pros Podcast to discuss the role and impact of artificial intelligence in the digital marketing universe. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud Pattern89 In This Episode: 06:18 – How AI will impact digital marketing and creative roles 09:18 – How AI can assist with content generation and the decision-making process 15:24 – How social media professionals can harness the power of AI 19:55 – The difference between algorithms and artificial intelligence 22:17 – Why businesses need to think about the problems they can solve with AI before investing in the software 22:22 – How you can use AI to forecast search terms for your marketing campaigns 29:16 – How an organization’s ethics influences AI applications and software 35:09 – Why natural language generation is the ‘next big thing’ in AI marketing The AI Landscape in Marketing Whispers in tech labs, digital marketing agencies and offices around the world disclose a certain amount of trepidation that computers will take over jobs. The evolution of artificial intelligence is relentless. You could leave the room to grab a cup of coffee, and by the time you sit back down at your desk, you’ll read headlines promising a new, more advanced model for natural language generation or even content creation. But, is this enough of a reason for marketers and those working in creative industries to feel intimidated or threatened by AI? As Christopher S. Penn predicts, in the near future, either your job will be to manage the machines, or the machines will manage you. But, if you learn to prepare your career for AI and understand how you can harness its power without making yourself redundant, you’ll secure your position for many years to come. Resources: Get Chris’ new book AI For Marketers: An Introduction and Primer Awaken your superhero by visiting Chris’ website here. Learn more about Chris’ AI consulting firm, Trust Insights, here. Listen to the Marketing Over Coffee podcast here. Subscribe to Chris’ Almost Timely Newsletter here. Grab the FREE Ethics and Data Science book here. Follow @cspenn on Twitter here.   Visit SocialPros.com for more insights from your favorite social media marketers.

John J. Wall of Marketing Over Coffee takes over the Marketing Smarts podcast for April Fools and interviews Christopher S. Penn about artificial intelligence and machine-learning for marketing.

Have you ever wondered takes to do a flying roundhouse kick or be able to predict the future by reading non-verbal cues? In this episode we interviewed Christopher S Penn to find out the answers to those questions and more. Chris is the co-founder and Chief Innovator of Trust Insights, co-host of the Marketing Over Coffee podcast, a keynote speaker, data scientist, and all around interesting guy. We talked about a variety of topics, none of which include Machine Learning or Artificial Intelligence. In this episode we learned: Which spirit animal Chris identifies with and why Chris used to (and sometimes still) reads tarot cards The event that made Chris change how he studied martial arts Which weapons make the short list in Chris’ collection Just how prepared for a zombie apocalypse Chris really is Want to know more about Chris? You can find him at: Trustinsights.ai | @trustinsights Christopherspenn.com | @cspenn Marketingovercoffee.com | @mktgovercoffee This episode of Punch Out With Katie and Kerry is sponsored by Trust Insights. Are you feeling less than confident in your marketing metrics, looking for some help automating your tasks, or wondering what topics are most important to your audience? Using machine learning and artificial intelligence, Trust Insights will help you light up your dark data. Visit trustinsights.ai/punchingout for more information. Punch Out With Katie and Kerry (#PunchOut) is the show that dives deeper into topics you care about. We don't ask the questions everyone else does. We get to the real insights (and the weird hobbies, the guilty pleasures, the secret side hustles...the good stuff)! We find out what really makes your favorite people tick. Punch out with Katie and Kerry! Have a cool hobby or side interest you want to talk about on the show? Let us know: Web: www.punchoutwithus.comEmail: punchoutwithus@gmail.com Hosts: Kerry O’Shea Gorgone (@KerryGorgone) & Katie Robbert (@katierobbert)

Christopher Penn is an authority on digital marketing and marketing technology. He is a 2019 IBM Champion in IBM Analytics, co-founder of the groundbreaking PodCamp Conference, and co-host of the Marketing Over Coffee marketing podcast. In this episode, Chris shares his expertise when it comes to artificial intelligence for marketers.  We explore the different ways of dealing with artificial intelligence and embracing it in your business. And how you can use artificial intelligence today to make a difference in your business right away.  Chris’s insight helps bridge the gap between marketing and technology.  You're going to learn a ton from Chris Penn. Listen and Discover The biggest misconception businesses have when it comes to artificial intelligence.  How to leapfrog your competition by embracing AI, machine learning in your business. Ways to improve your Sales Team’s performance and the sales process with voice transcription software Two or three things your businesses should be looking at to embrace artificial intelligence And much more...

In this Marketing Over Coffee: Learn about The Marketing Over Coffee Playbook, What’s In It, Why You Have Got To Get One, and more! Direct Link to File Brought to you by our sponsors: ahrefs and LinkedIn The MoC Playbook is now available! Click this link and buy one now! or if you want to […] The post The Marketing Over Coffee Playbook! Buy Now! appeared first on Marketing Over Coffee Marketing Podcast.

Christopher Penn Show Notes Christopher S. Penn is a Co-Founder and Chief Innovator of Trust Insights. Christopher is a recognized thought leader, best-selling author, and keynote speaker. He has shaped four key fields in the marketing industry: Google Analytics adoption, data-driven marketing, modern email marketing, and artificial intelligence/machine learning in marketing. Mr. Penn is a 2019 IBM Champion in IBM Business Analytics, co-founder of the groundbreaking PodCamp Conference, and co-host of the Marketing Over Coffee marketing podcast. Prior to cofounding Trust Insights, he built the marketing for a series of startups with a 100% successful exit rate in the financial services, SaaS software, and public relations industries. Most passionate about I am the cofounder of a startup called Trust Insights and we’re a company that helps marketers do more with their data; make more money with it, show better results, and so on and so forth. My personal focus in this space is around machine learning and artificial intelligence. How we use the software, the computers, and the technology that are available today with stuff that is in market today to do that better, faster, cheaper for us. Christopher’s best advice about approaching customers Do you actually listen to your customers? A lot of marketers do so anecdotally, like they’ll listen to a call or they’ll talk to somebody but they’re not doing actual research with representative sampling, either running large scale surveys, doing intensive, large scale focus groups, or bringing in all that data. How many emails are in your customer service inbox that you, personally, have read? A lot of marketers say, “Oh no, that’s customer service’s problem, we don’t read that inbox.” No! That’s where all the good stuff is! I did a project this past summer, for a food and beverage company. They said, “We want to know what our customers are asking us about that we don’t know about.” So, we looked through their transcripts from their call center. They make stabilizers for beverages, and two things popped up that I’d never heard of: Oat milk and hemp milk which are vegan alternatives to dairy. So, here’s an entirely new line of products that you could build that you know there is an interested market for! Biggest failure with a customer It’s more of a personal failing than a customer failing, which is, in the early days, pricing strategy was difficult because I didn’t know how to price any of this. We started talking to our advisors, who said, “You just shouldn’t talk to customers about price, period. Get a sales person and put them on commission, but the salesperson is the one who talks prices. You can talk to the customer about solving their problems and understanding their pain, but you are no longer allowed to talk price with the customer.” That made for, probably, rougher days in the beginning than it had to and now, being on the other side of that, I can’t understand the value of a solution to a customer because I don’t see the value to the customer. The failure, on my part, was talking to customers about price because I didn’t value it properly. Biggest success due to the right customer approach One of the biggest successes, and one of the things I don’t see companies do nearly enough is sending out a survey that is completely open ended to ask people what they want more of. What is it that you want more of? What can we do for you? How can we provide you with additional value? We did this in the fall, and we got a whole pile of responses. Some people, only one or two sentences. Some people sent pages of ‘Hey, this is the thing I really want.’ Using those tools to summarise that much data and be able to say, “These are the categories, these are the topics, and these are the things that people want more of.” Being able to listen to customers and then build to what they’re asking for, there’s no easier way to guarantee that...

John Wall, marketing veteran and co-host of the popular podcast Marketing Over Coffee joins Tim to discuss the story behind Black Friday and Cyber Monday and their impact on the holiday shopping season, marketing and the economy. Where did Black Friday get its name? How much do people spend on the first weekend of the holiday season? Find out. https://traffic.libsyn.com/shapingopinion/Black_Friday-Cyber_Monday_auphonic.mp3   The term “Black Friday” was first used after September 24, 1869 when two investors – Jay Gould and Jim Fisk – drove up the price of gold and caused a market crash that day. The stock market dropped 20%, and foreign trade stopped. Investors and famers were devastated. The second time it was used was in Philadelphia in the 1950s when local police used the term to describe the misery they would experience trying to control the large crowds and traffic because of the shopping, and the tourists in the city for the annual Army-Navy game. By 1961, Black Friday became a thing in Philadelphia. Retailers tried to change it to “Big Friday,” but that never caught on. The term didn’t spread to the rest of the country until the 1980s. That was when retailers redefined the term into something more positive. The concept was “red to black” in an accounting sense. That was when America’s retail stores “finally” turned a profit. Retailers used to have Christmas Parades around Thanksgiving which marked the official kickoff of the holiday season. Thanksgiving was always on November 30th until President Franklin Delano Roosevelt (with Congressional approval) changed it in the early 1941 to the last Thursday in November to help retailers following the Great Depression. That provided retailers a shopping day on Friday. Black Friday Weekend Stats BlackFriday.com says most of the deals are on tablets/laptops/PCs and TVs (27%); clothing (24%); smart home gadgets (15%); gift cards (11%); and travel (8%). In 2017, 11% of Black Friday Shoppers started their shopping prior to 5 p.m. on the Thanksgiving holiday. (Source National Retail Federation - NRF) Another 11% started at 6 p.m. on the holiday. (Source NRF) 25% started their shopping at 10 a.m. or later on Black Friday. (Source NRF) 2017 holiday sales (November and December) totaled $691.9 billion, an increase of 5.5% over 2016.  (Source NRF) Black Friday 2017 (counting Thanksgiving Day) was responsible for $7.9 billion in online sales ($7.9 billion on Thanksgiving Day; $2.87 billion spent on Black Friday). This was an increase of 17.9% over 2016. (Source Adobe Analytics) 174 million Americans shopped on Black Friday weekend in 2017 (Source NRF) 77 million Americans shop on Black Friday Itself (Source NRF) Average per-person spending on Thanksgiving Weekend 2017 - $335.47, most of which was for gifts. (Source NRF) Older millennials (25-34) spent $419.52 per person. These numbers are higher than 2016. (Source NRF) Cyber Monday National Retail Federation coined the term in 2005 through its division called Shop.org. In a news release issued a few days before Thanksgiving, they used the term “Cyber Monday” to tell the story of how 77% of online retailers had seen their sales increase substantially on “Cyber Monday” the previous year (2004). The story goes that they considered calling it “Black Monday” but there already was one associated with a previous stock market crash. The theory behind the plan was the assumption that people had faster internet connections at work, and kids couldn’t see what parents were doing, so parents waited until Monday to do holiday shopping online from work. Cyber Monday Stats In 2017, online shoppers spent $6.6 billion on Cyber Monday, a 16.5% increase over 2016. (Source Adobe Digital Insights) Mobile traffic increased, representing 47.4% of overall site visits. 39.9% on smartphones 7.6% on tablets 33.1% of retailer revenue Links

John Wall, co-host of Marketing Over Coffee with Christopher S. Penn and partner at Trust Insights, joined this episode of Chats with Chip to talk about podcasting, marketing technology, and more.Continue Reading → The post CWC 23: John Wall of Marketing Over Coffee appeared first on FIR Podcast Network.

John Wall, co-host of Marketing Over Coffee with Christopher S. Penn and partner at Trust Insights, joined this episode of Chats with Chip to talk about podcasting, marketing technology, and more.

Truffle Media Update 0009 Show Notes: Michael Gates, Vice Chairman of Richard Lewis Communications, shares how people from different countries and regions communicate using a system developed over the past 30 years. These cross cultural communication maps [link] can help you when you are working to gain agreement or make a sale in another country. Michael explains these maps in a conversation with Marketing Over Coffee host John Wall.

How do you build a podcast that thrives for over ten years? How do you grow in a fast-paced world where human proclivities are as ever-changing as the trends? Today, John Wall, host of Marketing Over Coffee podcast talks about how he chose to fit at the intersection of marketing and technology and how he has managed to make it by being adaptable to change. “It's not the soundbites.” - John Wall Three Things We Learned Adapting to change goes a long way John's podcast started off as some sort of tutorial on how to infuse some marketing into your technology. Over the years it grew to become the conversational podcast that we all know today, nestled at the intersection of these two fields. By going with the flow, being open to bigger guests, and expanding to cover the whole board, he is able to advance his career and reach new heights every time. It should never be just about hooks and hangers Let's face the harsh, cold truth: the average human brain is selective in soaking up information and can pay full attention for only ten to twenty minutes. This knowledge of our own limitations as a species is what drives most of our marketing strategies, which aren't foolproof at all. Obsessing over smart one-liners and soundbites can be a pitfall if we forget that being shown the ropes, of how things work or the way to do things better, is what people are actually after. When going with the trends is unachievable Artificial intelligence is the big thing in the tech world at the moment. While he's out there to marry tech and marketing, John acknowledges the fact that there are walls that he can't climb. In order to get past that and set your funnels straight, you will have to gather all the data you need, and that's the first thing you must set out to do if you want to fly above your station. There's no sureball way of achieving something, but one thing's for certain. Being able to keep up with changes while acknowledging your limitations are key to grow in whatever niche you decide to take. This, and a couple mugs of coffee with people who know what they do and what they talk about, can be the greatest combo in your arsenal. BIO John J. Wall speaks, writes and practices at the intersection of marketing, sales, and technology. He is the producer of Marketing Over Coffee, a weekly audio program that discusses marketing and technology with his co-host Christopher S. Penn, and has been featured on iTunes. Notable guests include Chris Brogan, David Meerman Scott, Simon Sinek and Seth Godin. His work has been profiled by Forbes, CBS Evening News, The Associated Press, NECN, The Boston Globe, Boston Herald, DM News, and the Yahoo! Year in Review. John is Vice President of Marketing at EventHero. He has held positions specializing in Customer Relationship Management, Marketing Automation and sales support systems at both venture funded and privately held businesses, working with clients such as Microsoft, Oracle, and Salesforce.com. Read more on LinkedIn. John has lived in every corner of the United States and now resides outside of Boston. Check out my twitter stream to hear what I'm rambling on about and here's some more personal stuff.

Christopher S. Penn bridges the gap between marketing and technology. What he shares on social media and writes about on his blog helps you understand marketing and technology better. He's a better coder than most marketers, and a better marketer than most coders. By having one foot in both worlds, he finds solutions that work in one place and brings them to the other – including you. He speaks publicly about digital marketing, marketing technology, and machine learning/artificial intelligence. He's the co-founder of Brain+Trust Insights, a data analytics company focused on helping you make more money with your data, a co-founder of PodCamp with Chris Brogan, and co-host of the Marketing Over Coffee podcast with John Wall. Follow Christopher on Twitter at @cspenn. He can also be found on LinkedIn and the Marketing Over Coffee group.   You'll Learn: Christopher's career evolution from a pure technology background to marketing technology or MarTech. Why Christopher believes there's a lot wrong with current Influencer Marketing. Content Marketing always had a cover charge, but it's a lot higher if your content sucks. What you create has got to be better than the alternatives. Why Facebook won't win the fight against #FakeNews Humans must make sure historical bias doesn't affect machine learning by being model checkers.   3 Key Points:  NO ONE is safe from the coming AI revolution! You must remain flexible and willing to adapt quickly because the industry changes so rapidly. You can't be left-brained or right-brained anymore. You need both analytical and creative skills.   Get New Show Alters in Facebook Messenger!  Go to http://bit.ly/mdshowbot to sign up. It's a chatbot and it's pretty cool!   Killer Resources: Ready to go pro but aren't sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide.  Like the podcast? Then you'll love the book! Grab Beyond Buzzwords on Amazon. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON'T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online.   Support this podcast: Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted. I'm a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You're doing a good deed and will be rewarded handsomely for it! Thanks in advance.   Like what you hear? Book me to speak! While podcasting is a personal joy of mine, nothing beats connecting with like-minded people in person. Go to ConsultTemi.com to book me for your next conference, meeting or event.   Let's Connect! Follow me on Twitter Connect on LinkedIn Shoot me an email: Temi at ConsultTemi.com (Sorry, had to break the email link to stymie the bots… damned bots.)

Many are getting into the podcast game in order to connect with an interested audience and build a brand. But creating a successful podcast is a lot more complicated than buying a couple of microphones and clicking “record.” If you’re in the marketing world, there’s a good chance you’ve heard John Wall on the “Marketing Over Coffee” podcast. In this episode, John shares five strategically tactical ideas for people venturing into the podcast world. John Wall, VP of Marketing, EventHero John speaks, writes and practices at the intersection of marketing, sales, and technology. He is the producer and co-host with Christopher S. Penn of “Marketing Over Coffee”, a weekly audio program on new and classic marketing. The podcast has been featured on iTunes, has hosted luminaries like Seth Godin, Chris Brogan, David Meerman Scott and Simon Sinek, and has been profiled by Forbes, CBS Evening News, The Associated Press, NECN, The Boston Globe, Boston Herald, and DM News. John is the author of B2B Marketing Confessions, which Kirkus Reviews calls “a lively, accessible guide to today's most effective sales and marketing techniques.”

On this week's edition of the Grow My Revenue podcast, I speak with Christopher Penn, one of the world's top experts on artificial intelligence.  Christopher is Vice President, Marketing Technology, at SHIFT Communications, which is a data driven PR and marketing agency.  He is co-founder of PodCamp with Chris Brogan and co-host of the Marketing Over Coffee, marketing podcast, with John Wall. Christopher shares his insights into artificial intelligence and machine learning, how they might impact our jobs and how you can apply them to your business.  "When we look at the profession, particularly of sales," Christopher says, "the idea that sales could be completely replaced by artificial intelligence is simply not going to happen."

John J. Wall is the host of the Marketing Over Coffee podcast, which is one of the longest-running podcasts on iTunes. John is also the VP of Marketing at EventHero, a firm which makes event management easy. In this episode of MATE podcast, we talk about marketing in corporate America, what it’s like hosting one of … Continue reading MATE 023 – John J. Wall from the Marketing Over Coffee podcast on the opportunities it’s opened The post MATE 023 – John J. Wall from the Marketing Over Coffee podcast on the opportunities it’s opened appeared first on MATE podcast.

This week's episode of the Brand Storytelling podcast looks at how we leverage new technologies to improve our own content capabilities, without losing the all important human touch. Here with us to talk about our ever-evolving ways of communicating and how we find more and more ways to incorporate technology into our daily lives; is John Wall, co-host of Marketing Over Coffee podcasts, author of B2B Marketing Confessions.   To read the full show notes for this episode, head to the Newsmodo blog.

Christopher Penn, Vice President of Marketing Technology for SHIFT Communications, joined Jeff Julian at MarketingProfs’ B2BForum to discuss podcasting, customer journey mapping, content marketing, and strategy. Chris is co-host of the very successful Podcast, Marketing Over Coffee, that is well worth a subscription.To kick off the show, Chris describes his recent presentation and the challenges of customer journey mapping for marketing teams. My favorite quote was when he said that marketers “scrap off the word funnel off” when building their journeys. With this approach, paired with SOS, shiny object syndrome, most marketers are set up for failure due to their lack of clarity and planning. If this is a little close to home, you are not alone, and you can turn around now and get back on the right path. Chris tells his audiences to think of the problem by answering three questions in this order: why, what, and how. Why is it important? What does it do? How do I use it? By taking this approach, you will have to slow down to determine value before you jump in.If you liked this show and the others, I would encourage you to give us a review and a 5-star rating on iTunes. It helps us in the podcast rankings. Even though it is a huge pain to get to the rating screen in the podcast app, we would very much appreciate your effort.Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/mpb2b16-show-32-chris-penn Additional Links:•iTunes: https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828 •Sharable Url: http://emktr.co/2gCT1yc •Twitter: https://twitter.com/cspenn •LinkedIn: https://www.linkedin.com/in/cspenn •Podcast – Marketing Over Coffee: http://www.marketingovercoffee.com/ •Website: http://www.shiftcomm.com/teammembers/christopher-penn/

Minter Dialogue Episode #216 — This interview is with John J Wall, co-host of the marvellous Marketing Over Coffee podcast with Christopher S. Penn. He’s also VP of Marketing at EventHero, a real-time event management platform. In this podcast, we chat about John’s journey in podcasting, the trends in podcasting, where are the opportunities for brands to podcast, and his favourite tips and stories for podcasting. Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)

In this episode of the Roundtable, John Wall, VP of EventHero and co-host of Marketing Over Coffee, joins me to discuss 3 topics in 30 minutes or less: Facebook’s decision to provide political bias training to its staff Whether Reddit can go mainstream and attract big brand advertising What marketers can learn from the political movements in the UK and US that have brought about Brexit and Donald Trump Continue Reading → The post 2016.08: Facebook bias training, Reddit goes mainstream, and lessons from Brexit appeared first on FIR Podcast Network.

This week is a special episode. We feature 2 amazing Salesforce community members for a pro-Slack rebuttal. Beth Breisnes and Adam Olshansky join us. We also talk legacy with an uber-podcast lineup. John J. Wall of Marketing Over Coffee and The ButtonClick Admin Podcast's own Mike Gerholdt and Gillian Madill stop on by.  ENDORSEMENTS Pandemic Legacy - http://www.amazon.com/Pandemic-Legacy-Blue-Board-Game/dp/B00TQ5SEAI  Superhero TV shows - http://www.cinemablend.com/television/Every-Superhero-Show-TV-Ranked-Order-70030.html appear.in video conferencing - http://appear.in/  Home Depot color app - http://paintcolor.homedepot.com/interior  Luxe on-demand valet parking - http://luxe.com/  Epic Spell Wars of the Battle Wizards - https://www.cryptozoic.com/games/epic-spell-wars-battle-wizards-duel-mt-skullzfyre 

Welcome to episode #508 of Six Pixels Of Separation - The Mirum Podcast.  Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #508 - Host: Mitch Joel. I have said it before. I will say it again. Christopher S. Penn is a deadly weapon... and I mean that in the kindest sense of the saying. Yes, he's a practicing Martial Artist, but he's a more dangerous marketing weapon. He's that rare breed of deeply tech savvy professional combined with an understanding of marketing that will make your head spin. His full-time job is as the Vice President of Marketing Technology at SHIFT Communications, but he's also one of the co-founders of PodCamp, co-host (with John Wall) of the Marketing Over Coffee podcast, and a very passionate blogger at Awaken Your Superhero. He's also published a slew of business book, White Belt Marketing, Marketing Blue Belt and - most recently - Leading Innovation. Some fans of the show may also remember him as one of the co-hosts of Media Hacks. With that, we came together to discuss all things innovation. Where does it come from, how does it work and what's your company missing? Enjoy the conversation...  Running time: 57:16. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on Twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here is my conversation with Christopher S. Penn. Leading Innovation. Awaken Your Superhero. White Belt Marketing. Marketing Blue Belt. Marketing Over Coffee. Follow Chris on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #508 - Host: Mitch Joel. Tags: advertising podcast audio awaken your superhero blog blogging brand business blog business book business podcast christopher s penn david usher digital marketing digital marketing agency digital marketing blog facebook google itunes j walter thompson john wall jwt leadership podcast leading innovation management podcast marketing marketing blog marketing blue belt marketing over coffee marketing podcast mirum mirum agency mirum agency blog mirum blog pod camp shift communications twitter white belt marketing wpp

This episode of The Xero Hour with Bob Knorpp and Saul Colt features a great discussion about B2B Marketing, Real world events and the science (and analyitcs) behind throwing events for your business. John J. Wall is the Vice President of Event Hero and the co-host of the very popular marketing podcast, Marketing Over Coffee. This episode is a special one as it is our first cross over episode. Part one is on the Xero Hour and to hear Part two you need to go over to Marketing Over Coffee to hear the rest.  John is the author of the book B2B Marketing Confessions available on Amazon.  For more information on Xero please go to Xero.com Questions or comments on the show? Tweet @saulcolt or @xero with the Hastag #xerohour 

John Wall, host of Marketing Over Coffee - one of the most popular and longest running marketing podcasts - joins HubSpot CMO Mike Volpe to talk about the resurgence of podcasts and if you should think about starting one for your business.

Do you use Google Analytics? Want to know how data can help improve your marketing? In this episode I interview Christopher Penn, the VP of marketing technology at SHIFT Communications (a PR firm). He co-founded PodCamp with Chris Brogan and is co-host of the Marketing Over Coffee podcast.  Show notes: https://www.socialmediaexaminer.com/133

John J Wall is Vice President of Marketing at EventHero. He's the author of B2B Marketing Confessions, and co-host of the amazing Marketing Over Coffee podcast. Talking about conference networking, podcasting, and marketing NBN 32 Show Notes Join the NBN Club today and meet over 90 smart minds who want to help you achieve your professional goals. Listen to episode 32 in iTunes or Stitcher. Sponsored by Refresh, who just released a new product specifically designed for professionals. It searches the web and social networks to add new professional and personal insights about your contacts to Salesforce. The most comprehensive online profile available will automatically be right in your Salesforce. NBN Radio listeners get a free trial from refresh.nbnradio.com. Don't be shy, please record your audio comment or networking tip here. Please pick up a copy of my book, New Business Networking: How to Effectively Grow Your Business Network Using Online and Offline Methods. John and I talk about the importance of preparing for conferences and events ahead of time. We chat about about sharing photos of our children online. EventHero provides event badges, check-ins, tracking for sessions or continuing education and real-time text/email notifications. The importance of following up when networking. The champions of the shows are the ones who already have appointments set up when they arrive. Always take the time to network with fellow (non competitive) exhibitors. Prospects can be referred to by other exhibitors. John started podcasting with The M Show in 2005. He's a huge music buff and was thrilled to get into podcasting early on. He wanted to be Don Imus. He started Marketing Over Coffee (MOC) with Chris Penn in 2007. They podcasted live from a Dunkin Donuts. How a podcast can be an incredible tool for networking. Don't miss the upcoming MOC interview with Traction: A Startup Guide to Getting Customers co-author, Gabriel Weinberg. Tom Webster stats on growth in podcasting. Geoffrey A. Moore book, Crossing the Chasm Prove a product (such as podcasting) with early adopters and then make it idiot proof for the mass market. Nobody talks about email. Talk about the content not the channel. B2B Marketing Confessions John blogs at Ronin Marketeer. Always start with a blog. If you're thinking about podcasting, start with a blog. App Recommendation: Ingress. I mentioned Dokobots. Book Recommendation: Turn the Ship Around!: A True Story of Turning Followers into Leaders by L. David Marquet. Contact John: MarketingOverCoffee.com and on LinkedIn. Check out the Marketing Over Coffee LinkedIn Group. My how to set up a blog tutorial. Check it out.

Can you believe it?! We're back! It's the ODM crew (and special guests) but with an all-new web site, and live show. Yep, we're using Google Hangouts to record each week and it's totally transformed our ability to produce the show. This week, John Federico (@gadgetboy), Chia-Lin Simmons (@chialinsimmons), Craig Calder (@ccalder) and our guest, John Wall (@johnjwall) of Marketing Over Coffee talk about the latest news in digital media and what it means for you. You can send comments and questions to comments@odmcast.com. We try to answer everything you send "on air." Visit http://odmcast.com to subscribe to the podcast. While you're there, be sure to subscribe to our announcements list via email. Follow us on Twitter at @ondigitalmedia. Subscribe to the YouTube channel. In this episode: Tom Merritt has a new tech news show, and it's redefining how we fund and consume media. Maybe. Releasing Ads Early Pays Off For Super Bowl Advertisers, According To Visible Measures New Record For 2014: Hashtags Mentioned In 57% Of Super Bowl Ads Sochi Disasters shared over social media MLB begins rollout of iBeacon technology in baseball stadiums for next season. Too early? How In-app Purchases Have Destroyed The (Mobile) Video Game Industry (And video to prove it) Amazon Mobile Ad Network is guaranteeing $1.50 CPM for Android or Kindle app ads served to US-based users. A test, or something more? WTF: Amazon to Offer Kindle Checkout System to Physical Retailers. Is it the data? Improving Kindle sales? Something else? Are you regular listener? Please take a moment to complete this survey.

Can you believe it?! We're back! It's the ODM crew (and special guests) but with an all-new web site, and live show. Yep, we're using Google Hangouts to record each week and it's totally transformed our ability to produce the show. This week, John Federico (@gadgetboy), Chia-Lin Simmons (@chialinsimmons), Craig Calder (@ccalder) and our guest, John Wall (@johnjwall) of Marketing Over Coffee talk about the latest news in digital media and what it means for you. You can send comments and questions to comments@odmcast.com. We try to answer everything you send "on air." Visit http://odmcast.com to subscribe to the podcast. While you're there, be sure to subscribe to our announcements list via email. Follow us on Twitter at @ondigitalmedia. Subscribe to the YouTube channel. In this episode: Tom Merritt has a new tech news show, and it's redefining how we fund and consume media. Maybe. Releasing Ads Early Pays Off For Super Bowl Advertisers, According To Visible Measures New Record For 2014: Hashtags Mentioned In 57% Of Super Bowl Ads Sochi Disasters shared over social media MLB begins rollout of iBeacon technology in baseball stadiums for next season. Too early? How In-app Purchases Have Destroyed The (Mobile) Video Game Industry (And video to prove it) Amazon Mobile Ad Network is guaranteeing $1.50 CPM for Android or Kindle app ads served to US-based users. A test, or something more? WTF: Amazon to Offer Kindle Checkout System to Physical Retailers. Is it the data? Improving Kindle sales? Something else? Are you regular listener? Please take a moment to complete this survey.

Can you believe it?! We're back! It's the ODM crew (and special guests) but with an all-new web site, and live show. Yep, we're using Google Hangouts to record each week and it's totally transformed our ability to produce the show. This week, John Federico (@gadgetboy), Chia-Lin Simmons (@chialinsimmons), Craig Calder (@ccalder) and our guest, John Wall (@johnjwall) of Marketing Over Coffee talk about the latest news in digital media and what it means for you. You can send comments and questions to comments@odmcast.com. We try to answer everything you send "on air." Visit http://odmcast.com to subscribe to the podcast. While you're there, be sure to subscribe to our announcements list via email. Follow us on Twitter at @ondigitalmedia. Subscribe to the YouTube channel. In this episode: Tom Merritt has a new tech news show, and it's redefining how we fund and consume media. Maybe. Releasing Ads Early Pays Off For Super Bowl Advertisers, According To Visible Measures New Record For 2014: Hashtags Mentioned In 57% Of Super Bowl Ads Sochi Disasters shared over social media MLB begins rollout of iBeacon technology in baseball stadiums for next season. Too early? How In-app Purchases Have Destroyed The (Mobile) Video Game Industry (And video to prove it) Amazon Mobile Ad Network is guaranteeing $1.50 CPM for Android or Kindle app ads served to US-based users. A test, or something more? WTF: Amazon to Offer Kindle Checkout System to Physical Retailers. Is it the data? Improving Kindle sales? Something else? Are you regular listener? Please take a moment to complete this survey.

Welcome to episode #261 of Six Pixels Of Separation - The Twist Image Podcast. Christopher S. Penn is a deadly weapon... and I mean that in the kindest sense of the saying. Yes, he's a practicing Martial Artist, but he's a more dangerous Marketing weapon. He's that rare breed of deeply tech savvy professional combined with an understanding of Marketing that will make your head spin. His full-time job is at Blue Sky Factory, but he's also one of the co-founders of PodCamp, co-host (with John Wall) of the great Podcast, Marketing Over Coffee, and a very passionate Blogger at Awaken Your Superhero. More recently, he self-published his first business book, White Belt Marketing, with the hopes of helping those entering the Marketing realm to think differently about what Marketing means in this day and age. And yes, he's also an active participant in our Media Hacks Podcast (when we get around to them!). Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #261 - Host: Mitch Joel. Running time: 28:59. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Look for episode #38 of Media Hacks coming soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with Christopher S. Penn about his new business book, White Belt Marketing. Read Chris' Blog, Awaken Your Superhero. Follow Chris on Twitter. This weeks music? Well, that's a surprise! Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #261 - Host: Mitch Joel. Tags: advertising awaken your superhero bite size edits blog blogging blue sky factory book oven business book cast of dads cc chapman chris brogan christopher s penn digital dads digital marketing facebook facebook group hugh mcguire in over your head itunes john wall julien smith librivox managing the gray marketing marketing over coffee media hacks new marketing labs online social network podcamp podcast podcasting pressbooks six pixels of separation social media 101 social media marketing strategy trust agents twist image white belt marketing

One study suggests that 85% of organizations plan to increase their email marketing efforts. But another finds that two-fifths of marketers don’t even know if their email messages are being delivered successfully; those who are aware of delivery failures don’t have the tools to make sure those messages find their way to the right inbox. In the meantime, IT departments and individuals do anything they can to keep a lot of those messages out of their inbox.In this episode of FIR Live, we’ll talk with experts about email marketing, what works and what doesn’t. John Wall, author of the Ronin Marketeer blog and co-host of the “Marketing Over Coffee” podcast, will join us, along with Greg Cangiolosi of email shop BlueSky Factory. Representing Return Path, the organization behind the study, “E-Commerce Opportunities,” will be Tami Forman, the company’s director of Corporate Communications. And it’s altogether possible Christopher S. Penn, John Wall’s co-host, will also drop by.Please join us with your questions, observations, and stories.FIR Live #16 is set for Saturday, August 22, 2009, at 10am PDT, 1pm EDT, and 6pm in the UK. You can take part in the show by calling in to +1 347 324 3723. You can listen in live at the same number as well as online at http://www.blogtalkradio.com/fir. You can also join in the chat by text in the chat room.After the live show, the recording will be made available as a podcast as usual as part of the Hobson & Holtz Report.We hope you’ll join us on August 22.

One study suggests that 85% of organizations plan to increase their email marketing efforts. But another finds that two-fifths of marketers don’t even know if their email messages are being delivered successfully; those who are aware of delivery failures don’t have the tools to make sure those messages find their way to the right inbox. In the meantime, IT departments and individuals do anything they can to keep a lot of those messages out of their inbox.In this episode of FIR Live, we’ll talk with experts about email marketing, what works and what doesn’t. John Wall, author of the Ronin Marketeer blog and co-host of the “Marketing Over Coffee” podcast, will join us, along with Greg Cangiolosi of email shop BlueSky Factory. Representing Return Path, the organization behind the study, “E-Commerce Opportunities,” will be Tami Forman, the company’s director of Corporate Communications. And it’s altogether possible Christopher S. Penn, John Wall’s co-host, will also drop by.Please join us with your questions, observations, and stories.FIR Live #16 is set for Saturday, August 22, 2009, at 10am PDT, 1pm EDT, and 6pm in the UK. You can take part in the show by calling in to +1 347 324 3723. You can listen in live at the same number as well as online at http://www.blogtalkradio.com/fir. You can also join in the chat by text in the chat room.After the live show, the recording will be made available as a podcast as usual as part of the Hobson & Holtz Report.We hope you’ll join us on August 22.

Welcome to episode #136 of Six Pixels Of Separation - The Twist Image Podcast. Christopher S. Penn scares me (in the best possible way). He may be the Chief Technology Office over at the Student Loan Network, but he really is one of the smartest and most powerful online marketers I know. He has his now-famous, The Financial Aid Podcast, he is the co-host of the amazing Podcast, Marketing Over Coffee, he is the co-founder of PodCamp and now the author of the free ebook, The Twitter Power Guide. Take a listen to this discussion about Twitter and what it means to business and marketing. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #136 - Host: Mitch Joel. Running time: 41:00. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Facebook Group - Six Pixels of Separation Podcast Society. In a perfect world, connect with me, directly, through Facebook. Check out the other Podcast, Foreword Thinking - The Business And Motivational Book Review Podcast. Foreword Thinking - Episode #11 featuring Michael Gerber - E-Myth Revisited and Awakening The Entrepreneur Within. The Road to Six Pixels of Separation – The Book – coming soon. In Conversation with Christopher S. Penn all about Twitter. The Financial Aid Podcast. Marketing Over Coffee. Christopher S. Penn Blog. Chris on Twitter. The Twitter Power Guide eBook. co-founder of PodCamp. Music from the Podsafe Music Network: Caledonix - ‘Auld Lang Syne'. Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #136 - Host: Mitch Joel. Tags: advertising blog blogging business caledonix christopher s penn digital marketing facebook facebook group financial aid podcast foreword thinking google itunes marketing marketing over coffee motivational books online social network podcamp podcast podcasting podsafe music network six pixels of separation social media marketing student loan network twist image twitter twitter power guide ebook web 20

Welcome to episode #111 of Six Pixels Of Separation - The Twist Image Podcast. I got up and nice and early yesterday morning to grab breakfast with Bryan Person (Social Media Breakfast) who was in town for a long-weekend vacation. In the spirit of a Social Media Breakfast, we broke out the M-Audio MicroTrack and recorded a full-on episode discussing everything from trends and what's happening to some of the challenges we both face in the Social Media space. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #111 - Host: Mitch Joel. Running time: 45:38. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Facebook Group - Six Pixels of Separation Podcast Society. In a perfect world, I'd love for you to connect with me, directly, through my Facebook profile instead of joining the group - but, that's your call. Check out my other Podcast, Foreword Thinking - The Business And Motivational Book Review Podcast - sponsored by HarperCollins Canada. Foreword Thinking - Episode #10 featuring Dan Ariely. Dan's new book is: Predictably Irrational: The Hidden Forces That Shape Our Decisions. Power Within - Wednesday, October 15th, 2008 - Winnipeg Convention Centre. Anthony Robbins. Loretta LaRoche. Mike Lipkin. Phil Town. Special ticket price - $149 - call the Power Within at 1-866-POWER04 - ask for Joseph (extension 229). Here Comes Everybody – Clay Shirkey – must-read book. Social Media Breakfast with Bryan Person. Social Media Breakfast. PodCamp. Twitter. FriendFeed. A salute to the Podcast, Marketing Over Coffee, with John Wall (The M Show) and Christopher S. Penn (Financial Aid Podcast). Six Points of Separation - Six Ways To Start Your Own Social Media Breakfast: 1. Network. 2. Tools. 3. Venue. 4. Take away. 5. All people are equal. 6. Follow-up. Music: David Usher – ‘Kill The Lights' – exclusive. Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #111 - Host: Mitch Joel. Tags: advertising anthony robbins blog blogging bryan person business christopher s penn cloudid dan ariely david usher digital marketing facebook facebook group financial aid podcast foreword thinking friendfeed google harpercollins canada itunes john wall loretta laroch marketing marketing over coffee mike lipkin motivational books online social network phil town podcamp podcast podcasting power within predictably irrational six pixels of separation social media breakfast social media marketing the m show twist image twitter web 20 winnipeg

Today I've got a BAD cold, and my throat is killing me. I share some stats from the latest report on Podcast consumers. Podcast Listening is up 5 % both video and Audio30% of regular Internet Users have downloaded a podcastVideo is catching audio podcasts with a 1 % lead going to Audio What is the age of the podcast listener?53% Male 47% female25 to 34 (21%) 35-44 (21%), 45 to 54 (20%) 12 to 17 (15%) 18 to 24 (13%) 55+ (10%) Last 5 in 5 from Dan at www.jimmpodcast.com School of Podcasting's Morning Announcements (this podcast)Marketing Over Coffee ( http://www.marketingovercoffee.com/ )Eds Mixed Bag (www.edsmixedbag.com )Media Bullseye (www.mediabullseye.com )Six Pixels of Separatation (http://www.twistimage.com/blog/ )

Welcome to episode #8 of Foreword Thinking - The Business and Motivational Book Review Podcast presented by HarperCollins Canada. There is no doubt that Deepak Chopra is one of the most influential and powerful thinkers of our times. He is widely regarded as one of the world's greatest leaders in the field of mind, body medicine and he continues to transform our understanding of the meaning of health. Deepak has sold over 20 million copies of his books worldwide - with dozens of them having been on The New York Times Bestseller List. He's been on every TV show from the Oprah Winfrey Show to CNN. His latest book is Buddha - A Story of Enlightenment. We talk about business, emotions and health in the workplace. This is the real work life balance you were looking for. Enjoy the conversation. Update: A big thank you to John Wall of The M Show and Marketing Over Coffee for fixing the audio and sending me a new copy of this conversation. Download the Podcast here: Foreword Thinking Podcast - Episode 8: Work-Life Balance With Deepak Chopra Running time: 21:46. Welcome to Foreword Thinking - The Business and Motivational Book Review Podcast presented by HarperCollins Canada. Subscribe to the show over at iTunes. Please join the conversation by calling the comment line: +1 206-350-5671 (note: this is a long-distance call). Please send in questions, comments, suggestions - mitch@forewordthinking.com. Always visit the website - www.forewordthinking.com. Check out our Facebook Group - Foreword Thinking - The Business And Motivational Book Review Group. We have over 266 people connected. Upcoming conversation with: Tim Flannery author of The Weather Makers. Dan Ariely author of Predictably Irrational - The Hidden Forces That Shape Our Decisions. Beau Fraser co-author of Death to All Sacred Cows: How Successful Business People Put the Old Rules Out to Pasture. We hope you enjoyed the last episode with Ben Mezrich author of Rigged - The True Story of an Ivy League Kid Who Changed the World of Oil, from Wall Street to Dubai. In Conversation with Deepak Chopra. Newly published - Buddha: A Story of Enlightenment. The conversation runs about 15 minutes. Tags: foreword thinking forewordthinking.com

Welcome to episode #51 of Six Pixels Of Separation - The Twist Image Podcast. It was a great week in Vancouver, British Columbia and judging by the audio comments, people are excited to discuss why the academic world is leery of social media. I think you'll be able to make some striking resemblances to the marketing and communications industry. We also continue to deep-dive on the topic of content as media. Enjoy this conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #51 - Host: Mitch Joel. - Running time: 54:40. - Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. - Please send in questions, comments, suggestions - mitch@twistimage.com. - Hello from Beautiful Montreal. - Subscribe over at iTunes. - Comments are now live on the Blog - sixpixels.com/blog. - Canadian Marketing Association - National Convention and Trade Show. - Monday, May 14th until Wednesday, May 16th, 2007 at the Ottawa Congress Centre. - Burn The Ships - New World Tactics For Marketers In A Digital World. - John Wood - Leaving Microsoft To Change The World - Room To Read. - Don Tapscott - Wikinomics. - Heath Slawner - Principles of Persuasion Workshop. - Dave Balter - BzzAgent. - David Jones - Inside PR. - IAB Canada - Interactive Advertising Bureau - Social Media Marketing Seminar. - Montreal (June 11th, 2007) Toronto (June 13th, 2007), Vancouver (June 20th, 2007) and Halifax (June 27th, 2007). - Cost for this IAB Canada Social Media Marketing full-day seminar is $400 for IAB Members (and $500 for non-members). - BC AMA - American Marketing Association - Visions 2007 Conference. - Dennis L. Dunlap - CEO, American Marketing Association - Winning Strategies for Marketers Today. - Kevin Carroll - The Katalyst Consultancy - Creating a Leading Environment in Work & Play. - Richard Worzel - Liberating or Lethal - The Future Hangs in the Balance for Marketers. - Shout-out from The M Show with John Wall. - Ronin Marketeer. - Marketing Over Coffee with Christopher S. Penn from The Financial Aid Podcast. - Audio Comment - Bryan Person - New Comm Road - Bryper. - Audio Comment - Ryan Jones - Procter And Gamble. - Joost. - Audio Comment - Marko Kulik - Pets.ca and Photography.ca. - Audio Comment - Luis Menendez - LuMen Creative Group. - Audio Comment - Jared Madden - indimedia. - Audio Comment - Charles Cadenhead - The Charles Cadenhead Blog - Mostly News - Desperate Husbands - The Higher Education Podcast. - Audio Comment - Michael Netzley - Singapore Management University - CommunicateAsia. - Six Points of Separation - Six Ways To Start In Social Media Now: 1. Reader. 2. Blogrolls. 3. del.icio.us. 4. Google News Alerts. 5. Get an iPod. 6. Comment. Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #51 - Host: Mitch Joel.