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Today I'm joined by Courtney Reum, co-founder of M13 — a brand development and investment company. In this episode, we discuss the shifting venture capital ecosystem, trends in health and wellness, and the firm's investments in companies like Tonal, Headspace, and ClassPass. Plus, Courtney shares his frameworks for evaluating potential investments. More from Fitt Insider Fitt Insider helps operators stay informed and make better decisions. We produce a weekly newsletter and podcast, curate an industry jobs board, and invest in early-stage companies. *** Subscribe to our newsletter: https://insider.fitt.co/newsletter/ *** Visit the jobs board: https://jobs.fitt.co/ *** View current investment and get in touch: https://insider.fitt.co/investments/ More from Courtney Courtney Reum is an innovator whose goal is to create impact towards global change. In April 2016, Courtney co-founded M13, a Los Angeles based brand development and investment company that accelerates businesses at the nexus of consumer products, technology, and media. M13 focuses on building emerging entrepreneurial businesses, and will directly invest more than $100 million of investments over the next 5 years. Courtney began his career as an Investment Banker at Goldman Sachs in New York, working with such brands as Procter & Gamble, Under Armour, and Vitamin Water. In 2007, following his career at Goldman Sachs, Courtney and his brother Carter Reum established VEEV Spirits with the goal of creating “a better way to drink”. Originally offering a first of its kind vodka alternative, VEEV Spirits quickly grew to be one of the fastest-growing independent brands in the country and later, with the addition of VitaFrute™ Cocktails by VEEV, the first line of organic ready-to-drink cocktails. VEEV has been honored as the winner of the Technomic Fast 50 Award and by Inc. Magazine as one of the 500 Fastest-Growing Companies in the U.S. (#7 in the food & beverage category). While growing VEEV, Courtney & Carter began investing and providing guidance as advisors and board members to emerging businesses. Some of their select early investments include Bonobos, Birchbox, Warby Parker, Pinterest, Lyft, Kevita, and Krave Jerky. In 2016, Courtney & Carter sold a majority stake of VEEV Spirits to a multi-national strategic buyer, allowing them to found M13 and focus on their entrepreneurial stewardship of consumer brands. M13 currently has investments in 100+ companies spanning consumer brands, media, and technology. Courtney holds a B.A. with distinction from Columbia University in New York and is an alumni of Harvard Business School. He is also an active member of the Young Presidents Organization (YPO) and has served as the President of the Bel-Air Chapter. Courtney was appointed as one of Mayor Eric Garcetti's Commissioners for the Los Angeles Convention Center & Tourism Authority and is philanthropically involved as a Board Member of the Los Angeles Opera and City Year, which helps underserved schools. Courtney was named one of the 100 Most Intriguing Entrepreneurs of both 2014 and 2015 by Goldman Sachs at its annual Builders + Innovators Summit, featured in Inc's “500 fastest growing private companies in America,” and included in the Forbes “30 Under 30” list. Courtney serves as a contributing writer for Inc magazine and is featured in best-selling books such as Richard Branson's “Screw Business as Usual” and Blake Mycoskie's (TOMs Shoes) “Start Something that Matters.” Finally, Courtney and his brother are the authors of the national bestseller Shortcut Your Startup, which was published by Simon & Schuster in January 2018 and aimed to share their insights and empower the next generation of entrepreneurs.
Venture Unlocked: The playbook for venture capital managers.
Our guest today is Carter Reum, Co-Founder of M13, a unique venture capital firm that combines a traditional fund, a services platform, and a studio model to support high potential early-stage companies. M13 has AUM of over $650MM and the team has invested in companies Ring, Daily Harvest, Tonal, Thrive Market, Pinterest and many others.Prior to M13, Carter and his brother Courtney founded VEEV Spirits which became one of the fastest-growing independent brands in the country before being acquired in 2016. Carter holds a B.A. from Columbia University and is an alumnus of Harvard Business School. Carter and his brother are the authors of the national bestseller Shortcut Your Startup (Simon & Schuster) that shares business insights to empower the next generation of entrepreneurs. Subscribe at ventureunlocked.substack.com
Jared Poe is a wine and spirits executive with extensive experience in mergers and acquisitions. He played a vital role in building Veev Spirits and Stillhouse Whiskey before each was acquired, and is now the general manager for Sweetens Cove, an ultra-premium Tennessee whiskey founded by a group of friends that includes sports legends Andy Roddick and Peyton Manning. In this interview we talk about the different forms of investment, what’s attractive to strategic buyers in 20201, and understanding the symbotic relationship between a startup and its strategic partner once a deal is made. Learn more about Park Street: https://www.parkstreet.com/Sign up for our daily industry newsletter: https://lp.constantcontactpages.com/su/3ONywJQFollow us on:LinkedIn: https://www.linkedin.com/company/parkstreetcompanies/Facebook: https://www.facebook.com/ParkStreetCompanies/Twitter: https://twitter.com/ParkStreetNewsInstagram: https://www.instagram.com/parkstreetcompanies/
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Courtney Reum and his brother Carter are former Goldman Sachs investment bankers, entrepreneurs, operators, and investors. Courtney and Carter started their careers working on deals ranging from Under Armour to Vitamin Water and have since left to pursue careers as both Entrepreneurs and new age VCsp. After co-founding and eventually successfully selling VEEV Spirits, Courtney and Carter started M13, a 21st century investing platform that seeks to affect outcomes for founders, partners, and investors by institutionalizing the process of scaling consumer-centric brands. Courtney and Carter currently live in Los Angeles, where they run day-to-day operations at M13. Courtney discusses his and Carter's book “Shortcut Your Startup” (an Amazon #1 best-seller) and ways to turn traditional advice on its head for better startup success. Listen for these action items you can use to take advantage of and help shape your business today! Courtney and I discuss; The influence of their father Learning valuable lessons on Wall Street The show Hatched Criteria in looking for investment opportunities Why this (another) business book...'Shortcut Your Startup' Speedboat vs. Sailboat and much more! Also... check out the Marketplace Post Game: The Startup Learning Curve in which we dive a bit deeper into the discussion between Priest and Courtney about how your first startup idea not working shouldn't discourage you. Other Links: Book 'Shortcut Your Startup: Speed Up Success with Unconventional Advice from the Trenches' INC Articles: https://www.inc.com/author/carter-and-courtney-reum
Courtney Reum of M13 joins Nick to discuss Creating Unfair Advantages, Surviving Founder Burnout and Driving Successful Exits. In this episode, we cover: Backstory/path to venture Tell us about your experience being an investor at Goldman Sachs and working with brands like Procter & Gamble, Under Armour and Vitamin water. What are some takeaways you got from that experience that influence you today? You and your brother founded VEEV Spirits which became the first line of organic ready-to-drink cocktails. VEEV received the Technomic Fast 50 Award and was named an Inc. Magazine 500 Fastest-Growing Companies in the U.S. What are some key factors that helped you establish such a successful brand? Tips for founders? Tell us about the approach you used to raise capital for Veev? Tell us the story behind founding M13. What was your vision for the firm early on? What is your current focus/thesis at M13? Tell us about your “repeatable playbook” approach. You took some big risks investing early in companies like Lyft, Ring, and Slack, which of course has paid off. Can you share with us some key points as to why you invested and how you were able to get conviction so early on? I want to switch gears and talk a bit about your book that you and your brother, Carter, wrote “Shortcut Your Startup.” The book is focused on separating yourself from the pack and flipping traditional startup advice on its head to provide an empowering toolkit for founders. Can you dive into that toolkit and a brief summary of the book? The benefits and biggest challenges to working with your brother? One of the topics in the book I thought was interesting was “obsessively take advantage of your unfair advantages” tell us about what this means and how founders can implement it. Another topic I want to ask you about was “Success doesn't equate to a successful exit” - What does lead to a successful exit and how do you gauge that you're on the right track? You also talk about “getting into the trenches” and “knowing if you're a speedboat or a sailboat” in the book. Can you give us some insight on these topics and why they're important? From your experience, what do you think contributes most to founder burnout and how do you avoid it? What advice would you give CEOs or other C-suite executives to keep employee morale high and help their employees thrive? What are some of the biggest challenges you've faced as a founder and that you commonly see founders face today? You have a passion for startups that are thinking about what consumers don't even know they want -- maybe for 10-20 years. Yet, in the future can't imagine living without. How do you vet a startup investment with such nascent consumer demand? To listen more, please visit http://fullratchet.net/podcast-episodes/ for all of our other episodes. Also, follow us on twitter @TheFullRatchet for updates and more information.
In this episode, I interviewed Courtney Reum, the Co-Founder of M13, a consumer product-focused, brand development, and venture capital firm based in Los Angeles. Along with angel investing, he also Co-Founded Veev Spirits with his brother Carter and is a best-selling author of the book “Shortcut Your Startup." Courtney shares how he went from working at Goldman Sachs to building Veev Spirits from a 2-person startup to one of the fastest growing independent liquor brands in the US.
Courtney Reum is the co-founder of VEEV Spirits, which was the best-selling independent liquor brand in the U.S. before being acquired by Luxco. On this episode of the CashFlow Diary Podcast, he shares how you can never go wrong by moving forward and doing something. No one should be able to steal your confidence, love an idea, put something out there and see what happens.
The Marketplace: Online Business | Marketing | Finance| Lifestyle
Courtney Reum and his brother Carter are former Goldman Sachs investment bankers, entrepreneurs, operators, and investors. Courtney and Carter started their careers working on deals ranging from Under Armour to Vitamin Water and have since left to pursue careers as both Entrepreneurs and new age VCs. After co-founding and eventually successfully selling VEEV Spirits, Courtney and Carter started M13, a 21st century investing platform that seeks to affect outcomes for founders, partners, and investors by institutionalizing the process of scaling consumer-centric brands. Courtney and Carter currently live in Los Angeles, where they run day-to-day operations at M13. Courtney discusses his and Carter's book “Shortcut Your Startup” (an Amazon #1 best-seller) and ways to turn traditional advice on its head for better startup success. Listen for these action items you can use to take advantage of and help shape your business today! Courtney and I discuss; The influence of their father Learning valuable lessons on Wall Street The show Hatched Criteria in looking for investment opportunities Why this (another) business book...'Shortcut Your Startup' Speedboat vs. Sailboat and much more! Other Links: Book 'Shortcut Your Startup: Speed Up Success with Unconventional Advice from the Trenches' INC Articles: https://www.inc.com/author/carter-and-courtney-reum
Whether it’s sports, college, or work at Goldman Sachs, Carter Reum and his brother Courtney have always had a tendency to do things together. But it’s still pretty surprising that the two Midwestern guys managed to start a company together selling specialty alcohol … make millions of dollars … and now coach and invest in other entrepreneurs. They’ve written a book about it – together, of course. Shortcut Your Startup is available January 16, and tries to turn conventional business advice on its head. The Reum brothers don’t have a rags-to-riches story – they grew up outside of Chicago with a dad who was CEO of a manufacturing company and a Mom who had an MBA from Columbia. It is a story of teamwork, invention, and the guts to abandon what’s comfortable – budding careers in finance at Goldman Sachs – to pursue something potentially great. And I think that makes it a perfect story for the start of a new year. Learn more about your ad choices. Visit megaphone.fm/adchoices
The Inc. team talks about how George Zimmer built Men's Wearhouse into a multi-million dollar public company, got kicked out, and is now trying to buy it back. The crew also talks about how entrepreneurs believe poker helps them improve their business chops, and finally, they talk with Courtney Reum about selling his company VEEV Spirits. Write us: uncensored@inc.com Visit: www.inc.com/inc-uncensored This episode of Inc. Uncensored is brought to you by Squarespace. Whether you need a landing page, a beautiful gallery, a professional blog, or an online store, it’s all possible with a Squarespace website. Enter offer code UNCENSORED at checkout to get 10% off your first purchase. Support for this episode's Exit Interview segment comes from Deloitte’s Emerging Growth Company team, conducting audits to meet the needs of fast-growing companies that seek investor capital, or to go public. See how audit can help companies as they pursue high performance at Deloitte.com/us/EGC. Learn more about your ad choices. Visit megaphone.fm/adchoices
Carter Reum- Co founder of Veev Spirits, the first carbon neutral spirit brand and one of the best selling independent liquor brands in the U.S. THE JUICE:His journey from Goldman Sachs to starting Veev with his brother at just 25 years oldCreating products around better ingredients and the Veev vodka breakdownCarter shares the importance of giving back and why they chose 1% for the PlanetHis marketing and brand building advice for entrepreneurs starting outSOCIAL MEDIA:Twitter: @VEEVFacebook: VEEV