Fitt Insider

October 2, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: NOBULL expands beyond training gear into footwear, apparel, nutrition, and content, with apparel up 100% as the $1B brand pushes into physical retail 12-week study finds adults 45-65 taking 10g of creatine daily gained 2.4 pounds of lean tissue even without exercise, broadening its appeal beyond athletes LA Fitness opens its 200th Pilates by LA Fitness studio in just two and a half years, bringing boutique-style Reformer classes into big-box clubs More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

October 1, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: REVL Training makes its US debut in Florida, bringing its 13-week structured strength programming to a crowded fitness market with plans for 100+ studios by 2028 Brodie raises $3.6M to expand its pro-style recreational basketball league, now hosting 600+ games for 50,000+ players ahead of entering Manhattan and Atlanta Covista analysis finds the US clinician shortage could nearly double by 2040, though 92% of the gap could be mitigated through training and AI automation More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe  Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider  Reach out → insider@fitt.co   

September 30, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Oura delays its IPO amid market uncertainty, despite seeking up to $2.2B at a $15B valuation, as nearly two-thirds of the offering would come from existing shareholders selling Tiny Health raises $33M Series B to expand its microbiome platform beyond infant care into IBD, menopause, and GLP-1 use RFK Jr.'s push to curb ultraprocessed foods stalls inside the White House as officials raise concerns over legal exposure and industry impact More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe  Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider  Reach out → insider@fitt.co   

September 29, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Functional shots emerge as the next supplement ritual, with the category projected to grow from $6.6B to $19B by 2033 as investors back brands like Sol-ti and Suja The Economist questions the evidence behind common surgeries, finding roughly two-thirds of patient improvement in trials came from natural healing or placebo effects Olive oil brand Graza explores a sale valued between $450M and $600M as larger food companies acquire brands reinventing familiar categories More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

Today, I'm joined by Kate Ryder, founder & CEO of Maven Clinic.   The largest virtual provider for women's and family health, Maven Clinic covers 28M members and 2.5K+ employers across fertility, maternity, pediatrics, and menopause benefits.   In this episode, we discuss building at the intersection of clinical quality and technology.   We also cover:   Using AI to triage care Maven's direct-to-consumer expansion How consumer demand is driving the women's health category   Subscribe to the podcast → insider.fitt.co/podcast  Subscribe to our newsletter → insider.fitt.co/subscribe  Follow us on LinkedIn → linkedin.com/company/fittinsider    Maven's Website: www.mavenclinic.com  Instagram: https://www.instagram.com/mavenclinic/  The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.   Fitt Talent: https://talent.fitt.co/  Consulting: https://consulting.fitt.co/  Investments: https://capital.fitt.co/    Chapters: (00:00) Introduction (01:21) Kate background and Maven overview (04:04) Broadening from pregnancy to full care (05:46) Following members, not predicting needs (09:18) Data as product and personalization (10:41) Quantifying health outcomes (11:14) Maven Assistant philosophy (12:00) AI's role in healthcare (15:49) Patient trust and behavior change (17:28) Building with AI at organizational level (19:38) Why DTC expansion now (22:36) Women's health as just health (26:21) Employer contracts and risk models (27:47) Long-term roadmap vision (28:20) Staying at intersection of care and tech (30:28) Peptides and evidence-based approach (32:13) Where to find Maven (32:45) Conclusion

September 25, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: GRAIL's Galleri cancer blood test moves closer to FDA approval after an advisory panel found benefits outweigh risks, despite a near-split vote on efficacy Wearables draw $4.1B in investment this year, nearing the 2021 peak as Whoop raises $575M and Oura preps a potential $16B public listing Precision Neuroscience closes a $250M Series D, bringing total funding to $430M as its FDA-cleared brain-computer interface moves toward commercial use Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe  Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider  Reach out → insider@fitt.co   

September 24, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: PVOLVE and Jennifer Aniston launch Movement Longevity, a strength and mobility program addressing a gap where 66% of women say they've never been told to lift weights Rapha CEO Fran Millar steps down as the cycling brand restructures after a $33.6M net loss, targeting sustainable profitability by 2027 Collaborative Fund takes a stake in D.C. United and Audi Field, using the club as a platform for portfolio companies like Whoop and Olipop Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe  Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider  Reach out → insider@fitt.co 

September 23, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Peloton unveils three new treadmills including a $2,195 folding model, adding Whoop integration and AI-powered run analysis to broaden its audience Apple reportedly explores a thin, screenless fitness band to compete with Whoop, though the device likely wouldn't arrive before 2028 Bird&Be raises $13M to expand fertility supplements and at-home testing, growing into an eight-figure business with 75% revenue from subscriptions Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe  Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider  Reach out → insider@fitt.co 

September 22, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Men's wellness market projected to reach $2.8 trillion by 2030 as Pinterest reports surging interest in community-driven rituals like running clubs 7-Eleven opens its eighth annual Brands with Heart program, seeking emerging functional beverage, protein, and better-for-you snack brands for shelf placement CDC finds 71.5% of US adults experienced fatigue over three months, with frequent fatigue linked to higher rates of depression and anxiety Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co  

Today, I'm joined by Nicolas Beaupré, founder & CEO of Mateína.   A yerba mate energy drink, Mateína grew from a bootstrapped passion project to an Andrew Huberman-backed beverage brand.    In this episode, we discuss the product backstory and growth roadmap.   We also cover: Evolving from loose-leaf to RTD Partnering with Dr. Andrew Huberman Remote team and field marketing strategy   Subscribe to the podcast → insider.fitt.co/podcast  Subscribe to our newsletter → insider.fitt.co/subscribe  Follow us on LinkedIn → linkedin.com/company/fittinsider    Mateína's Website: www.drinkmateina.com  Instagram: https://www.instagram.com/mateina/  Contact: nicolas@drinkmateina.com   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.   Fitt Talent: https://talent.fitt.co/  Consulting: https://consulting.fitt.co/  Investments: https://capital.fitt.co/    Chapters: (00:00) Introduction (00:22) Nicolas's background (01:45) Argentina trip (04:00) Passion becomes side project (05:00) Initial Shopify store (07:30) Loose-leaf era (08:45) Year of learning beverage industry (09:30) First ready-to-drink launch (10:45) Tiny and Dr. Huberman partnership (12:30) US launch and zero-sugar request (15:30) Competition validation (19:15) Partnership structure (20:30) Organic growth roadmap (23:00) Team size and remote dynamics (25:00) Field marketing strategy (30:30) Clean energy positioning (34:30) Where to find Mateína (35:45) Conclusion

September 18, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Nix Biosensors raises $10M Series A to license its hydration algorithm into fitness platforms, shifting from hardware to health data infrastructure Life Time expands its ARORA healthy-aging program as class size triples since 2022, tapping into the 56% of consumer spending held by adults 50+ Pew data finds 78% of US adults now take a supplement, with protein use surging among Gen Z even as seniors lead overall adoption More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe  Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider  Reach out → insider@fitt.co 

September 17, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Global fitness operators post 10.7% median revenue growth in 2025 as physical activity gains Medicare reimbursement and insurance recognition worldwide Walmart partners with SCAN Health Plan to launch co-branded Medicare Advantage plans, connecting insurance to its AI-powered nutrition platform Ritual launches a $39/month hormone-free perimenopause supplement, extending its brand from pregnancy into midlife women's health More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

September 16, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: On refuses to discount shoes as Q2 sales rise 13.5% to $1B, betting product innovation can support margins that reached 65.4% Accenture survey finds Gen Z and Millennial trust in health insurers fell 10.5%, with 62% already using AI tools to choose a health plan FDA signals more flexibility in psychedelic trial design, opening alternative approaches to comparators, dosing, and approval timelines More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

September 15, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Wizard Wellness completes rollout across Target, Walmart, and CVS while closing a $1M+ round, betting on mass retail over direct-to-consumer first [solidcore] launches Ascend, a heated floor-based strength format, expanding beyond reformer classes as it scales toward 250 locations by 2028 NYT reports "wellness darties" combining yoga, cold plunges, and nonalcoholic drinks are going viral on college campuses as an alcohol-free way to socialize More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe  Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider  Reach out → insider@fitt.co 

Today, I'm joined by Danny Yeung, CEO of IM8. Pivoting from diagnostics, parent company Prenetics has scaled its science-backed supplement brand co-founded with David Beckham to a $400M+ market cap with just two core SKUs. In this episode, we discuss building IM8 from the ashes of a billion-dollar collapse. We also cover: From billion-dollar IPO to $50M valuation in 18 months Simple products, simple messaging General Catalyst's revenue-based financing   Subscribe to the podcast → insider.fitt.co/podcast  Subscribe to our newsletter → insider.fitt.co/subscribe  Follow us on LinkedIn → linkedin.com/company/fittinsider    IM8 Website: https://im8health.com/  IM8 on Instagram: https://www.instagram.com/im8health/    The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.   Fitt Talent: https://talent.fitt.co/  Consulting: https://consulting.fitt.co/  Investments: https://capital.fitt.co/    (00:00) Introduction (01:31) Danny's background (01:50) Prenetics diagnostics journey (02:09) COVID testing boom and collapse (06:03) Meeting David Beckham (02:09) From $1B to $50M (08:58) Prenetics to IM8 pivot (12:28) Organizational strategy (16:22) Product development approach (27:58) Retention and data focus (25:55) Marketing and messaging (29:39) Scaling challenges (30:30) General Catalyst financing model (34:55) Product roadmap (38:11) Where to follow (39:35) Conclusion

September 11, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Apple Watch adds a readiness score, Health Age feature, and $119 blood-testing panel, using its 100 million users to challenge Oura and Whoop on distribution Salomon signs a five-year global partnership with IRONMAN, becoming title partner of the World Championship in Kona starting in 2027 Eli Lilly uses its GLP-1 windfall to expand into women's health, recruiting scientists across osteoporosis, preeclampsia, and endometriosis Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe  Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider  Reach out → insider@fitt.co 

September 10, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Equinox nears deal to refinance $1.8 billion in debt as owner Silver Lake bets on continued growth in the luxury gym chain's core high-end model Athletic Brewing adds NFL quarterbacks Drake Maye and Dak Prescott as athlete-owners, deepening its hold on the non-alcoholic beer market Stanford, MIT, and University of Chicago study finds SNAP soda restrictions cut sugary drink purchases 12%, giving policymakers new evidence restrictions work Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe  Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider  Reach out → insider@fitt.co

September 9, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: HYROX gets new majority owner as L Catterton-led consortium acquires the stake in a deal reportedly worth around $700 million Kendall Jenner joins TRIP as global ambassador and equity shareholder as the calming beverage brand tracks toward $200 million in revenue System raises $20 million to build a vertically integrated peptide platform, betting on infrastructure as the category approaches $163 billion globally Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe  Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider  Reach out → insider@fitt.co 

Today, I'm joined by Oskar Holmblad and Emil Sjölander, co-founders of Nomio. A natural performance enhancer, Nomio is a refrigerated broccoli sprout shot that reduces lactic acid to extend endurance during intense training. In this episode, we discuss the new ritual for elite athletes. We also cover: The Swedish science behind the product Elite athlete seeding as core go-to-market strategy The challenge of explaining a new ingredient to consumers Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Website: www.drinknomio.comIG: www.instagram.com/drinknomio - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities. Fitt Talent: https://talent.fitt.co/Consulting: https://consulting.fitt.co/Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:00) Founder backgrounds (02:00) What is Nomio (03:00) Isothiocyanates and Swedish research (04:00) Nitrate pioneers and discovery story (08:00) Product feedback from athletes (10:00) Early adoption and repurchase rates (15:00) Scaling and production (20:00) Athlete seeding strategy (25:00) Credibility and positioning (31:00) Science versus storytelling balance (33:00) Market differences across regions (34:00) 2028 Olympics ambition (36:00) Growth flywheel (37:00) Conclusion

September 4, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Equinox negotiates to refinance $1.8B in debt and add fresh capital as owner Silver Lake doubles down on the high-end fitness model Barilla acquires better-for-you brand GOODLES, which holds 8% of the boxed mac and cheese market, keeping it independent while adding distribution scale Oura files publicly for its IPO showing revenue up 74% to $1.4B and 5M+ members, pitching itself as a health intelligence platform at a $16B valuation More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

September 3, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Medici Brands raises $250M Series B to build a house of health-focused food brands, scaling David Protein past $300M in 2026 revenue Oura integrates its Menopause assessment with 10 care partners including Alloy and Maven, moving from data collection into real-world care workflows OpenAI connects ChatGPT for Healthcare to Epic, letting authorized clinicians pull patient records directly into supported workflows in a UCSF Health pilot More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe  Work with our recruiting firm → https://talent.fitt.co/  Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider  Reach out → insider@fitt.co   

September 2, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Scan.com raises $220M to expand its medical imaging network, connecting patients and providers through a single API in a $100B+ US market still run by phone and fax Atlas opens pre-orders for a $499 behind-the-ear EEG wearable tracking presence, stress, and energy burn using over 500,000 real-life brain recordings Dyson launches the $499 CameraJet toothbrush, using a built-in camera and AI to identify gaps in real time and fire precision mouthrinse More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe  Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider  Reach out → insider@fitt.co

September 1, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Nike sponsors sorority rush events at six schools including South Carolina and Texas, formally engaging campus communities for the first time PwC UK estimates the country could support 600 to 850 more high-value, low-cost gyms, with weight-loss drugs also driving reported gym use up 22% Healf lands minority investment from SEMCAP after surpassing £100M in annualized revenue, backing expansion of its personalized wellbeing platform More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

Today, I'm joined by Lorne Lucree, founder & CEO of Wizard Wellness.   Aspirational allergy support, Wizard Wellness is applying skincare logic to nasal care with its drug- and steroid-free sinus microbiome system.   In this episode, we discuss why the allergy aisle is ripe for disruption.   We also cover: Missing solutions for a large TAM First clinical testing and vanity metrics in allergy aisle Beauty playbook: microbiome science meets friction reduction   Subscribe to the podcast → insider.fitt.co/podcast  Subscribe to our newsletter → insider.fitt.co/subscribe  Follow us on LinkedIn → linkedin.com/company/fittinsider    Website: www.wizardwellness.com Available at Amazon, Walmart, CVS, and Target Store Locator: https://wizardwellness.com/pages/where-to-buy  Instagram: https://www.instagram.com/wizardwellness  Tiktok: https://www.tiktok.com/@wizardwellness    -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.   Fitt Talent: https://talent.fitt.co/  Consulting: https://consulting.fitt.co/  Investments: https://capital.fitt.co/    Chapters: (00:00) Introduction (01:18) Background and overview (03:15) Drug-free, steroid-free approach (04:30) Prestige beauty connection to allergies (05:45) Microbiome science evolution (07:30) Vanity metrics and clinical testing (09:15) TAM and market opportunity (12:27) Drug-free solutions gaining traction (15:00) Customer acquisition and messaging strategy (19:00) Cleanse, relieve, balance (20:15) Navigating the education path (23:15) Oral care and skincare parallels (27:30) Shelf positioning and brand blocking (29:15) Expansion and messaging (31:48) Where to find Wizard Wellness (32:23) Conclusion

August 28, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: The Sports & Fitness Industry Association reports 70% of Americans did a fitness activity in the first half of 2026, with strength training and Pilates surging while pickleball's growth slows and padel jumps 14.5% Study of 878 former NFL players finds CTE in 24.5% of examined brains, with researchers estimating the true rate could be far higher Abbott wins FDA authorization for Libre Duo 10 Day, a biowearable tracking glucose and rising ketone levels to help prevent diabetic ketoacidosis Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe  Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider  Reach out → insider@fitt.co   

August 27, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Sword Health plans to acquire Headspace in an all-cash deal, expanding its AI-led platform into mental health as digital health consolidates Unrivaled raises $100M+ Series C, pushing its valuation to $650M as players remain the largest shareholder group with equity nearing $200M Life Time launches Life Time Social, an invite-only community platform debuting in New York, betting its physical footprint can build relationships beyond workouts Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe  Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider  Reach out → insider@fitt.co 

Here's the podcast description for August 26, 2026: August 26, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Fitbit founders launch Luffu and its Link wearable, an LTE-connected device helping families track aging parents' health, mood, and location at home Berry Street merges with India's Healthify to combine 2,000+ clinics with AI-powered nutrition, betting on GLP-1 care as adoption approaches 30M Americans by 2030 Amazon partners with HYROX to launch branded storefronts across six countries and title-sponsor its December race as the event grows into a global platform Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe  Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider  Reach out → insider@fitt.co

August 25, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Oura faces a proposed class action over sleep-tracking accuracy claims just months after filing for an IPO at an $11B valuation Lady Gaga and Michael Polansky launch Outer Biosciences, using living human skin and AI to discover new skincare ingredients with four leads nearing commercialization Research and Markets projects global men's health and wellness will reach $2.88T by 2030, expanding well beyond supplements and gym memberships Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe  Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider  Reach out → insider@fitt.co   

Today, I'm joined by Clara Sieg, co-founder & CEO of Loonen.   Born from Clara's personal mission to avoid toxins in drinking water, Loonen's ultra-filtered, glass-bottled spring water emphasizes purity and transparency, rigorously tested for microplastics and PFAS.   In this episode, we discuss how water quality can influence health outcomes.   We also cover:   The aging US water infrastructure National distribution and single-serve launch Building a heritage American beverage brand   Subscribe to the podcast → insider.fitt.co/podcast  Subscribe to our newsletter → insider.fitt.co/subscribe  Follow us on LinkedIn → linkedin.com/company/fittinsider    Loonen's Website: https://loonen.com/  Sprouts Store Locator: https://loonen.com/pages/where-to-buy-loonen-water  Instagram: https://www.instagram.com/loonenwater    -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.   Fitt Talent: https://talent.fitt.co/  Consulting: https://consulting.fitt.co/  Investments: https://capital.fitt.co/    Chapters: (00:00) Introduction (01:37) Why Loonen Started (03:46) Rethinking Water Sourcing (05:08) Why Plastic Matters (06:40) The Case for Better Water (08:15) America's Water Infrastructure (10:46) Is Better-for-You Too Expensive? (12:30) Making Better Water Accessible (14:18) Changing the Water Category (16:31) What Consumers Can Do (19:00) Building Brand Heat (20:05) Designing the Loonen Bottle (22:15) Loonen's Go-to-Market Strategy (24:15) Funding and Building the Brand (26:24) Loonen's Growth Goals (29:20) What's Next for Loonen (30:01) Where to Find Loonen  (31:18) Conclusion  

August 21, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Crunch Fitness relaunches Crunch Select with boutique studios and premium amenities, using its franchise network to reach higher-value members EoS Fitness partners with HYROX to bring official race training into 25 gyms, giving its 225-location network a built-in path to competition Crosscourt raises $2M, bringing total funding to $4M, to expand its premium basketball club with backing from Scottie Barnes and Equinox leaders More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe  Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider  Reach out → insider@fitt.co 

August 20, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Target adds 4,600 new food items in a grocery overhaul leaning into discovery and emerging brands, targeting over $2B in growth over the next few years SUMMITS and Hyphen combine nutrition software with automated makelines to personalize institutional food service using wearable and sleep data Josh Kushner and Bob Iger buy the Lakers for a record $12.5B as sports and wellness merge into a shared identity economy for Gen Z More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe  Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider  Reach out → insider@fitt.co 

August 19, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Neko Health opens its first US clinic in SoHo on September 24 after building a 25,000-person waitlist, following a $700M raise and Amazon Health hire Happy Health raises $75M to expand its FDA-cleared smart ring beyond sleep diagnostics into physician-guided care for obesity and hypertension WNBA star Aliyah Boston takes equity in menstrual care startup Sequel, marking her first active equity partnership after becoming a customer herself More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

August 18, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Ferrero Group acquires Purely Elizabeth, the wellness food brand that more than doubled sales in two years, following its $3.1B WK Kellogg deal Women's sports viewership hits 28.6B minutes in H1 2026, up 18%, as ad spend rises 120% and sponsor valuations surge across the WNBA, NWSL, and LPGA Harris Poll finds 74% of Gen Z spend weekends at home, with 65% feeling more connected in wellness settings than traditional nightlife More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

Today, I'm joined by Chris Kiple, CEO of Solius Labs.   A decade in development, Solius's FDA-cleared UVB light therapy device personalizes dosage by skin type, aiming to replicate the benefits of sunlight while minimizing carcinogenic risk.    In this episode, we discuss sunlight as a foundational pillar of health and longevity.    We also cover: Why sun avoidance is deadlier than smoking Designing a skin scanner for personalized UVB dosing Moving UVB therapy from clinical dermatology to consumer health Subscribe to the podcast → insider.fitt.co/podcast  Subscribe to our newsletter → insider.fitt.co/subscribe  Follow us on LinkedIn → linkedin.com/company/fittinsider    Website: www.solius.com  Instagram: https://www.instagram.com/soliuslabs    -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com  to learn more about its smart fitness ecosystem for fitness and health facilities.   Fitt Talent: https://talent.fitt.co/  Consulting: https://consulting.fitt.co/  Investments: https://capital.fitt.co/    Chapters: (00:00) Introduction (00:29) Swedish longevity study (01:20) Chris background and Solius overview (02:05) UVB light therapy foundation (04:00) 10-year development and timing (05:07) Sun exposure evolution and skin type (08:10) Solius technology and personalized dosing (09:35) Skin scanning and dosing mechanism (11:00) FDA clearance and safety focus (12:40) OTC vs. prescription positioning (14:15) Safety risk contextualization (15:42) Healthcare partnerships strategy (17:50) Dermatology focus (19:00) Orthopedic and cardiovascular applications (20:32) Longevity clinic partnerships (22:35) Swedish and UK biobank studies (26:00) Hormone production benefits (27:20) Cardiovascular and nitric oxide improvements (28:30) Microbiome diversity impact (31:15) Platform evolution and future devices (33:20) Team-building and advisory board (34:45) Listening to early users (36:40) Where to find (38:07) Conclusion

August 14, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: JG Wentworth survey finds 92% of US adults have delayed or abandoned medical care due to cost, creating an opening for lower-cost consumer health models Regenerative farming products hit $2B in annual US retail sales as 40 global food companies sign onto an initiative tying sourcing to soil health Eli Lilly files six lawsuits against sellers of unapproved retatrutide as CBP intercepts nearly 90,000 illicit GLP-1 vials in July alone Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

August 13, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Viome acquires Circulate Health, launching Viome Pro and adding treatment capability to its diagnostics and nutrition platform across 200+ clinics Clair Health partners with Mayo Clinic Platform_Accelerate to clinically validate its continuous hormone and symptom monitoring wearable, launching in November Oura signs tennis stars Coco Gauff and Taylor Fritz as brand ambassadors ahead of the US Open, adding to partnerships with soccer stars Harry Kane and Declan Rice Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe  Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider  Reach out → insider@fitt.co 

August 12, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Hims CEO Andrew Dudum says the company plans to offer approved peptides by year-end, leveraging 19% subscriber growth to 2.9 million as a distribution channel Abbott's Lingo glucose data integrates with Google Health's AI Coach, joining Abbott's Whoop investment and Lilly's Oura stake in the race to connect health data AWS becomes Novo Nordisk's strategic AI partner, launching a joint hub as Amazon's Bio Discovery platform accelerates drug development alongside NVIDIA and OpenAI Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe  Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider  Reach out → insider@fitt.co 

August 11, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: An AI agent booking a gym class found a vulnerability and bypassed the system unprompted, signaling wellness platforms need to build for AI agents alongside humans AG1 launches Essentials Gummies packing 50 vitamins and minerals, diversifying beyond greens powder as it hunts for its next breakout SKU UC Davis finds 89% of tested products labeled avocado oil actually contain other oils, raising transparency concerns as consumers pay a premium to eat healthier Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co  

Today, I'm joined by Miranda Nover, co-founder & CEO of Fort.   The first wearable designed specifically for strength training, Fort uses motion and optical sensors to detect exercises, track physiological impact, and provide recovery insights.   In this episode, we discuss scaling strength intelligence.   We also cover: Fort's 12–24-month roadmap Why nobody has solved strength training Early EMG and near-infrared experiments Subscribe to the podcast → insider.fitt.co/podcast  Subscribe to our newsletter → insider.fitt.co/subscribe  Follow us on LinkedIn → linkedin.com/company/fittinsider    Website: www.fort.cx  Instagram: https://www.instagram.com/fortwearable  Waitlist: Sign up at https://www.instagram.com/fortwearable  Miranda on X (Twitter): https://x.com/mirandanover    The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.   Fitt Talent: https://talent.fitt.co/  Consulting: https://consulting.fitt.co/  Investments: https://capital.fitt.co/    Chapters: (00:00) Introduction (00:47) Fort overview and mission (02:00) Strength training wearable differentiation (02:25) How Fort arrived at the concept (03:45) Why nobody solved this before (04:48) The sensor journey (05:57) EMG and near-infrared experiments (06:22) Why wrist-worn motion won (07:30) Defense against incumbents (08:00) Hardware vs. app ecosystem (09:15) Design and aesthetics matter (10:45) Mainstreaming strength metrics (12:15) Training load and recovery insights (14:00) Strength adoption trajectory (17:50) Data infrastructure challenge (20:30) Training data collection (23:45) Coaching and AI integration (27:20) Beyond fitness coaching (28:46) Community-building focus (31:00) 12–24 month roadmap (33:04) Long-term product vision (33:40) Where to follow (33:55) Conclusion

August 7, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Bank of America spends $250M+ annually on GLP-1s, roughly 13% of its healthcare budget, as employers reframe the drugs as a productivity investment Peloton posts its first-ever annual net profit after a years-long turnaround, though weaker guidance on soft hardware demand sent shares lower Planet Fitness lowers its profit outlook on slower member sign-ups, betting a potential wave of oral GLP-1 users could drive new gym growth More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

August 6, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Hinge Health acquires Cylinder Health for $105M, expanding into gastrointestinal care to become a multi-condition platform across interconnected chronic conditions Dwyane Wade partners with Cann to launch a low-dose THC beverage inspired by his golf routine, joining athletes betting on functional cannabis Running becomes a premium lifestyle as runners spend nearly $1,500 annually on gear and races, with brands monetizing identity and status More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe  Work with our recruiting firm → https://talent.fitt.co/  Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider  Reach out → insider@fitt.co 

August 5, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: P&G acquires supplement maker Thorne for $3.8B, adding the practitioner-trusted brand to a portfolio that includes Metamucil and Wonderbelly Cleveland Clinic launches the first long-term drone prescription delivery program at a US health system, partnering with Zipline as healthcare competes on convenience World1 launches microsports, 30-second mobile-first competitions backed by Mark Cuban, betting short-form content will reshape how younger audiences consume sports More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe  Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider  Reach out → insider@fitt.co

August 4, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Mayo Clinic publishes studies advancing the science of senescent "zombie" cells, identifying new biomarkers of biological aging to build the foundation for targeted longevity therapies Apple reportedly positions future smart glasses as a health and fitness device, hiring a product leader to extend its wearables health strategy beyond the Apple Watch Nike launches Hybrid, a new footwear platform built for hybrid training and racing, signaling long-term investment in fitness's fastest-growing category More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

Today, I'm joined by Bobby Bitton, co-founder and CEO of O Positiv.   Addressing topics like PMS, vaginal health, and pregnancy, O Positiv's supplements tackle generational taboos to address women's needs from first period to postmenopause.   In this episode, we discuss building a category-defining women's health brand.   We also cover: Why going deeper beats going wider Scaling from DTC to omnichannel retail Winning with TikTok Shop and creator-led marketing   Subscribe to the podcast → insider.fitt.co/podcast  Subscribe to our newsletter → insider.fitt.co/subscribe  Follow us on LinkedIn → linkedin.com/company/fittinsider    O Positiv's Website: https://opositiv.com/  Instagram: www.instagram.com/opositiv/  Tiktok: www.tiktok.com/@opositiv    -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.   Fitt Talent: https://talent.fitt.co/  Consulting: https://consulting.fitt.co/  Investments: https://capital.fitt.co/    Chapters: (00:00) Introduction (00:28) O Positiv overview (02:27) Co-founder dynamics (04:12) Getting their start (05:01) Flow product and PMS relief (05:50) Brand voice and approach (07:30) Split talent and domain expertise (08:20) Company scale and revenue (09:35) Category leadership (10:40) White space strategy (15:00) Product innovation pipeline (18:20) Retail expansion and partnerships (20:30) Profitability trajectory (21:35) Marketing evolution (23:00) DTC to omnichannel shift (25:15) Measuring incrementality (30:00) Deeper not wider strategy (31:45) Focus and team clarity (32:25) Where to find (33:49) Conclusion

July 31, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Function Health secures $450M non-dilutive financing from General Catalyst, using diagnostics as the entry point to build a continuous preventive health platform Spotify introduces Running Mode, an AI-powered experience creating personalized running playlists with coaching prompts as platforms compete on fitness engagement The FTC, joined by California and Utah, sues Hims & Hers over health data sharing and subscription practices, which the company denies and plans to fight More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

July 30, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: World Economic Forum report finds fall-proofing homes, more activity, and hearing aids could save $5.8T by 2040, reframing prevention as a business strategy IWSR research finds 74% of legal-age Gen Z drink alcohol, nearly matching adults, as younger consumers redefine engagement rather than abandon it Doctronic acquires pediatric telehealth company Summer Health, extending its AI care platform to families while gaining proprietary pediatric data Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe  Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider  Reach out → insider@fitt.co 

July 29, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Cleveland Clinic and the NBPA partner on athlete performance and data, exploring athlete-owned infrastructure to extend elite insights into broader sports medicine Samsung unveils Samsung Health Assistant, an AI coach combining phone, watch, and ring data with new cardiovascular features and physician connections International Spa Association reports US spa revenue hit a record $23.5B in 2025 with 191M visits, as operators add recovery-focused services amid staffing pressures Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe  Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider  Reach out → insider@fitt.co   

July 28, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Throne raises $10M Series A to expand its AI-powered toilet sensor beyond gut health, betting the bathroom is the next frontier for passive diagnostics Nike and Hyperice unveil the Air Zoom Hyperslide, a recovery sandal with built-in heat and vibration therapy, embedding recovery into everyday footwear FDA advisory committee votes to recommend compounding six peptides including BPC-157 and MOTS-c, potentially creating a legal pathway out of the gray market Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

Today, I'm joined by Jenny Duan, co-founder & CEO of Clair Health Launching in November, Clair's wrist-worn wearable leverages a multimodal sensor and female biology world model to unlock continuous, noninvasive hormone monitoring. In this episode, we discuss building the data infrastructure for women's health. We also cover: The perimenopause opportunity Designing a proprietary sensor stack Moving toward medical device status Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider  Website: https://wearclair.com/ Instagram: https://www.instagram.com/clair_health  - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities. Fitt Talent: https://talent.fitt.co/Consulting: https://consulting.fitt.co/Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:30) Clair product overview (02:02) Wearable design and form factor (03:00) Women's health landscape (05:40) Hormone tracking solutions gap (06:36) Technology and sensors (08:00) Accuracy and calibration (09:15) Homeodynamic vs. homeostatic (11:30) Clinical applications (13:15) Perimenopause opportunity (14:50) Female founder experience (17:00) Fundraising and team building (20:00) Investor conversations (21:20) Demand signal and waitlist (22:00) Launch strategy (25:10) Healthcare integrations (27:45) Staying laser-focused (29:41) CEO daily priorities (31:20) Clinical trials and strategy (32:12) Consumer vs. medical balance (33:05) Voice AI and app experience (35:02) Where to find (35:54) Conclusion

July 24, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: GlossGenius raises $44M at $1.15B valuation and rebrands as Genius AI, expanding beyond beauty into fitness and med spas with AI back-office tools Science Corp receives European approval for its Prima retinal implant, one of the first commercial neurotech devices restoring partial vision for macular degeneration Hilo raises $19M to bring its wearable blood pressure platform to the US, pairing a screenless device and FDA-cleared cuff with AI coaching More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

July 23, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: The Trump administration announces $5B+ for the Genesis Mission, a government-wide AI initiative uniting 15 agencies to accelerate scientific and drug discovery Garmin acquires TrainingPeaks and TrainHeroic, adding endurance and strength coaching to evolve from device maker into a full-stack performance platform Whoop names cardiologist Dr. Ami Bhatt as chief medical officer, adding clinical credibility ahead of an expected IPO as wearables take on health functions More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe  Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider  Reach out → insider@fitt.co