Fitt Insider

June 26, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: America spent $5.7T on healthcare last year up 7.3%, now 18.4% of the economy with prescription drug spending jumping 11%, projected to reach $9T by 2034 ABC Fitness finds new gym memberships declined 9% with cancellations up 8%, while studio visits climbed 27% as retention and community become key differentiators London Marathon expands to two days and 100,000 participants in 2027 as demand outgrows supply, with races introducing lotteries amid bigger fields and prize purses More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe  Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider  Reach out → insider@fitt.co 

June 24, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Whoop wins FDA reprieve as agency drops warning letter over Blood Pressure Insights feature, giving wearable companies a clearer path to advanced health metrics without full device oversight Xella Health launches multi-omic platform combining genomics, hormones, and lifestyle data to assess 130+ conditions affecting women, building 15,000 waitlist after $3.7M pre-seed EGYM Wellpass survey finds 76% of employees exercise weekly yet 66% say jobs drive sedentary behavior, with workplace wellness influencing retention for six in ten workers More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe  Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider  Reach out → insider@fitt.co 

June 23, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Google researchers publish findings showing smartphones can estimate heart rate by detecting facial blood flow changes through front-facing cameras Survey of 18,000 Americans finds people with depression increasingly combine cannabis, supplements, GLP-1s, and online communities alongside traditional care, especially younger adults Midi Health expands into skincare with prescription-grade topicals addressing hormone-related skin changes, embedding care into daily routines as women's health expands beyond symptoms More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

June 23, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Temple unveils Entropy, a new biomarker measuring real-time metabolic and stress load using blood flow patterns at the temple to track the physiological cost of exercise and recovery Amazfit launches Helio Strap Pro adding motion tracking and muscular load data for HYROX competitors, building a purpose-built system for hybrid training  Neko Health adds body composition tracking and wearable integrations, combining a year of sleep and activity data with in-clinic scans measuring visceral fat and metabolic health More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

Today, I'm joined by Danielle DuBoise, co-founder of Sakara Life. With 15 years in business, Sakara has evolved from plant-based meal delivery service to full-blown functional food and supplement brand with a focus on gut and metabolic health. In this episode, we discuss turning operational complexity into a competitive advantage. We also cover: Fresh food logistics Raising capital selectively Navigating trends vs. nutrition science Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider  Sakara's Website: www.sakara.comSakara on Instagram: https://www.instagram.com/sakaralife/ Danielle on Instagram: https://www.instagram.com/DanielleDuboise/  - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities. Fitt Talent: https://talent.fitt.co/Consulting: https://consulting.fitt.co/Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:15) Company evolution (02:45) Meal delivery complexity (05:45) Operational moat (07:45) Nutrition messaging (09:25) Education and product delivery (10:25) Resisting trends (12:45) Brand philosophy (15:15) "Eat clean, play dirty" (16:45) Maintaining premium brand (18:30) Inflection points (19:15) Nationwide shipping unlock (21:15) Fiber era opportunity (23:00) Growth strategy shift (24:30) Analog and micro-influencers (25:40) Leadership transition (28:15) Raising capital selectively (29:40) Where to find (30:41) Conclusion

June 19, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Midjourney enters healthcare with full-body ultrasound scanner creating MR-like images in 60 seconds, plus plans for wellness spas with first San Francisco location in 2027 Nike launches elite training division dedicated to competitive fitness athletes as Adidas and On race to own the hybrid fitness ecosystem following HYROX's rapid growth State of the Nation Project finds broad declines in life satisfaction, trust, and social connection across all states despite economic growth, explaining wellness's shift toward community and belonging Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe  Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider  Reach out → insider@fitt.co

June 18, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Clair raises $11.6M ahead of November launch of continuous hormone monitor using 10 biosensors and 130+ biomarkers to estimate estrogen and progesterone, with 25,000 on waitlist Solius launches SoleusPro, an FDA-cleared device delivering personalized UVB therapy without prescription, securing 1,000+ pre-orders as startups engineer the environment around the body Balenciaga partners with Barry's for global studio takeovers across eight cities with branded classes and specialty smoothies as fashion, fitness, and luxury overlap Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe  Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider  Reach out → insider@fitt.co  

June 17, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Future expands beyond fitness into nutrition, sleep, recovery, and preventative health with dedicated coaches and DEXA scans after raising $75M and merging with Tom Brady's Autograph Kimba launches with $6.5M for AI-powered sleep system using personalized scent therapy to actively intervene throughout the night, integrating with Whoop, Oura, and Apple Watch Everlab raises $46M Series A to scale preventative care platform globally, with 25%+ of members having findings missed by traditional healthcare across 20,000 patients Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

June 16, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Rhoback secures investment from CHAMP, the athlete-backed fund from L Catterton and Patricof, after surpassing $150M revenue while profitable since inception in 2016 Enhanced Games announces $50M round led by Apeiron, positioning competition as customer acquisition engine for telehealth, peptide, and performance medicine platform after reaching 1B+ viewers L Catterton reportedly in exclusive talks to acquire major stake in HYROX as 1.3M+ people competed across 140 events, adding to portfolio including Peloton, Solidcore, and Equinox Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

Today, I'm joined by Jess Haghani, founder & CEO of Lucille. Lucille is reimagining senior nutrition with high-quality ingredients, thoughtful design, and branding that celebrates aging with dignity. In this episode, we discuss creating next-gen senior nutrition products. We also cover: Challenging age-related stereotypes Marketing to older adults and their caregivers Why senior nutrition products have lacked innovation Subscribe to the podcast → insider.fitt.co/podcast  Subscribe to our newsletter → insider.fitt.co/subscribe  Follow us on LinkedIn → linkedin.com/company/fittinsider    Lucille's Website: www.lucillehealth.com  Lucille on Amazon: http://bit.ly/4g76Xgo  Lucille on Instagram: https://www.instagram.com/lucillehealth/#    -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.   Fitt Talent: https://talent.fitt.co/  Consulting: https://consulting.fitt.co/  Investments: https://capital.fitt.co/    Chapters: (00:00) Introduction (01:25) Company background (02:25) Personal story (05:00) Market gap insight (06:40) Why no innovation (09:25) Ageism and discrimination (11:50) Formulation approach (14:20) Nutrition science (17:40) Packaging accessibility (20:20) Consumer awareness (23:40) Branding strategy (25:40) Social media engagement (26:50) Grandmother inspiration (27:45) Go-to-market channels (30:00) Near-term focus (31:38) Where to find (32:17) Conclusion

June 12, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: The90 launches Gem, a UV-tracking pendant measuring real-time UVA and UVB exposure with personalized skin profiles, as 90% of visible skin aging is attributed to UV exposure Apple announces menopause and perimenopause tracking features in Health app at WWDC, bringing hormonal health to one of the world's largest platforms Xponential Fitness agrees to pay $3.9M settling NY attorney general allegations it misled franchisees on studio opening timelines, averaging 13 months versus promised 3-6 months More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

June 11, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Federal study finds alcohol health risks begin at one drink per day with one-in-1,000 premature death risk, rising to one in 25 at two drinks, adding pressure as moderation goes mainstream Tom Brady partners with Gopuff to launch organic coconut water brand Good Nut as category sales rise 115% year-over-year, projected to reach $11B by 2030 SoulCycle CEO Evelyn Webster steps down after six years amid additional studio closures, as strength clubs and recovery concepts expand options beyond the bike More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

June 10, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: AG1 launches AG1 Pro combining flagship greens with creatine, Calcium-HMB, and muscle health ingredients as creatine moves from sports nutrition to mainstream longevity supplement Therabody launches CryoTherm Palm handheld thermoregulation device tested with USC and IMG athletes, expanding from recovery into performance enhancement Stars + Honey raises $24M from VMG Partners targeting $50M revenue, combining collagen peptides with protein at intersection of beauty, wellness, and nutrition More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

June 9, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Victor Wembanyama turns down multimillion-dollar soda deals, aligning with health-focused brands like Barcode as athletes evolve endorsements into personal positioning Melinda French Gates pledges additional $215M toward reproductive and midlife health through Pivotal, as women's health still receives just 6% of private healthcare investment Peloton acquires Pilates startup Skōp to push into functional fitness, integrating form tracking as mat-based Pilates engagement rises 48% year-over-year More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

Today, I'm joined by Dane McCarthy, founder of Club Athletic.   Club Athletic (fka The Athletic Clubs) is a team-based fitness concept centered on "training squads" — small, consistent groups that train together under a dedicated coach.   In this episode, we discuss building community and accountability through small-group training.   We also cover: The company's recent rebrand Expanding beyond NYC to Chicago Dane's vision to reach 2K squads by 2030   Subscribe to the podcast → insider.fitt.co/podcast  Subscribe to our newsletter → insider.fitt.co/subscribe  Follow us on LinkedIn → linkedin.com/company/fittinsider    Website: www.clubathletic.co  Contact: dane@athleticclubsgroup.com  Hiring: Coaches wanted https://apply.workable.com/the-athletic-clubs/?lng=en    -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities. Fitt Talent: https://talent.fitt.co/  Consulting: https://consulting.fitt.co/  Investments: https://capital.fitt.co/    Chapters: (00:00) Introduction (01:54) Current state rebranding (03:08) Squad model (04:26) Training squads differentiation (06:06) Community infrastructure (08:09) Dunbar's law (10:01) Community building at scale (12:04) Modality details (14:29) Results and consistency (18:20) Gen Z training trends (21:04) Chicago expansion (24:01) Rebrand positioning (26:37) New locations timeline (29:36) Density strategy (31:46) 2K squads by 2030 (33:26) Where to find (35:55) Conclusion

June 5, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Vida Health partners with Instacart Health to turn nutrition guidance into grocery purchases via Fresh Funds stipends, reaching 98% of US households including food desert communities Athletic Brewing launches largest-ever summer campaign increasing media spend 120% with first MLB partnership featuring Dodgers star Teoscar Hernández as off-premise sales rise 24% Hims appoints longevity medicine expert Dr. Anant Vinjamoori as Chief Medical Officer, signaling expansion beyond hair loss into metabolic health, hormones, and regenerative medicine Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

June 4, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Meta spins Supernatural into independent company Supernatural Health, bringing back original founders and coaches with standalone app launching later this year Eternal launches AI-generated audio episodes transforming wearable data, bloodwork, and DEXA scans into personalized health briefings built into its new super app NewLimit, co-founded by Coinbase CEO Brian Armstrong, raises $435M at $3.1B valuation for epigenetic reprogramming therapies after showing age reversal in human liver cells Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

June 3, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: David sells out ice cream line in 28 minutes packing 30g protein and under 2g sugar per pint as protein-first platform beyond bars Stephen Curry signs 10-year deal with Chinese sportswear giant Li-Ning spanning basketball, athleisure, and golf with Curry Brand stores planned across US and China Nude Miami opens 5,000-square-foot flagship in Brickell as "America's Healthiest Grocer," joining Erewhon and Happier Grocery in transforming food retail into wellness experience Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

June 2, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Strava locks down platform with new developer fees, tighter API restrictions, and login walls to prevent AI scraping as developer ecosystem grows to 241K members ahead of IPO US golf rounds are up 5.3% year-over-year with off-course participation surging 63% since 2019, as nearly 19M Americans now play exclusively at venues like Topgolf and simulators Whey protein demand breaks supply chain with prices up 50% since January, fueled by 70% of Americans seeking more protein and GLP-1 users preserving muscle Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

Today, I'm joined by Alex Taylor, co-founder of Perelel.   An OBGYN-founded women's vitamin company, Perelel provides life stage-specific supplements to support hormonal transitions.   In this episode, we discuss closing the women's health research gap through business.   We also cover: Leveraging business to shape policy  Deploying $5.5M+ toward women's health research equity Combining D2C subscriptions and retail partnerships (Erewhon, Amazon)   Subscribe to the podcast → insider.fitt.co/podcast  Subscribe to our newsletter → insider.fitt.co/subscribe  Follow us on LinkedIn → linkedin.com/company/fittinsider    Website: www.perelelhealth.com  Instagram: https://www.instagram.com/perelelhealth/  Alex on Instagram: https://www.instagram.com/its_alextaylor/    -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com  to learn more about its smart fitness ecosystem for fitness and health facilities.   Fitt Talent: https://talent.fitt.co/  Consulting: https://consulting.fitt.co/  Investments: https://capital.fitt.co/    Chapters: (00:00) Introduction (02:19) Personal health journey (04:41) Autoimmune diagnosis (05:50) Women's health research gap (07:20) Founding Perelel (08:51) Company stage (10:22) Category maturation (12:22) Building the trust moat (14:45) From product to policy (17:40) Impact program (20:09) Parallel Pledge (21:04) Consumer health evolution (24:40) Business priorities (26:40) Long-term vision (27:48) Product innovation (28:43) Where to follow (29:08) Conclusion  

May 29, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Noom launches at-home biomarker kits measuring 17 markers with microneedle collection, finding 70% of users have high LDL cholesterol despite appearing healthy Scientists report single gene-editing infusion lowering LDL cholesterol by 62% with results maintained 18+ months, potentially replacing years of daily medication Retro Biosciences reaches $1.8B valuation backed by Sam Altman, entering human trials testing cellular cleanup process to combat neurodegeneration and age-related disease More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

May 28, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Future Snoops x Spate report finds consumers pulling back from optimization culture, with energy healing reaching 30M+ monthly searches and tai chi interest up 22% Signos raises $20M backed by GV and Dexcom to expand AI metabolic health platform combining continuous glucose monitoring with coaching, growing tenfold in six months Oura introduces Ring 5 40% smaller than previous generation with blood pressure signals, nighttime breathing analysis, GLP-1 tracking, and AI-powered care partnership More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

May 27, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Nordic-inspired wellness experiences including saunas and cold plunges grew 62.5% globally from 2024 to 2025, with cold plunge market hitting $355M and sauna industry nearing $1B Lucis raises $20M to expand preventative health across Europe as "Function Health for Europe," combining 110-marker blood testing with AI health companion for 10,000 users Apple loses momentum in digital health per Bloomberg as wearables shift toward predictive insights, facing competition from Oura and Whoop despite $100B in Apple Watch sales More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

May 26, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: SANCTUM brings wellness raves to NYC with Othership residency, blending HIIT, yoga, and breathwork as Gen Z and millennials seek immersive high-energy wellness experiences On and Erewhon launch multi-year partnership spanning apparel, run clubs, recovery events, and co-branded post-workout juice across Erewhon locations BCG identifies 15M US "Optimizers" spending $3K annually on longevity stacks including injectables, diagnostics, GLP-1s, and supplements with medical professionals as most trusted source More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

Today, I'm joined by Lauren Makler, co-founder & CEO of Cofertility.   Cofertility helps women freeze their eggs for free by donating half of those retrieved, making egg freezing accessible and donations non-transactional.   In this episode, we discuss rethinking fertility care through human-centered design.   We also cover: Building a two-sided fertility marketplace Scaling in an emotionally complex category Addressing egg freezing's age and cost gaps   Subscribe to the podcast → insider.fitt.co/podcast  Subscribe to our newsletter → insider.fitt.co/subscribe  Follow us on LinkedIn → linkedin.com/company/fittinsider    Website: www.cofertility.com  Careers: www.cofertility.com/careers  Instagram: https://www.instagram.com/cofertility    -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.   Fitt Talent: https://talent.fitt.co/  Consulting: https://consulting.fitt.co/  Investments: https://capital.fitt.co/    Chapters: (00:00) Introduction (02:14) The insight (04:41) Personal story (06:56) Broken system (08:24) Marketplace dynamics (11:37) Split vs. Keep programs (13:05) Company scale (15:33) Operational logistics (18:11) Demand channels (21:29) Building trust (23:47) Platform ambition (25:53) AI automation (28:28) What's next (29:27) Conclusion

May 22, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Strava overhauls strength training with workout logging, auto-generated muscle maps, and 14 partner integrations ahead of IPO after surpassing 500M uploads in 2025 Fresha raises $80M at $1B+ valuation processing $15B+ annual transaction volume across 130K businesses in hair, aesthetics, wellness, and fitness Oura confidentially files for IPO at $11B valuation targeting 5M paid members this quarter with $2B annual sales run rate Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

May 21, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Life Time launches Dynamic Nutrition Coaching across 190+ clubs with 500+ in-house coaches pairing metabolism guidance with training and recovery NBC News poll finds 47% of adults 18-29 would choose to live in past, with 62% believing life will be worse as social media drives anxiety and disconnection Nike names The Yard Gym first global training partner after shutting studios, embedding into existing fitness communities with co-branded workouts and equipment Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

May 20, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Club Athletic (formerly The Athletic Clubs) expands to Chicago opening two locations with fixed 20-person training squads emphasizing community and accountability Global Wellness Institute values wellness real estate at $876B in 2025 projecting $1.8T by 2030, spanning apartments, hotels, and walkable longevity-focused communities GymNation secures $100M investment from BlackRock affiliate HPS to scale from 50 to 100+ gyms across Middle East and Asia serving 200K+ members Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

May 19, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Fitness First partners with kip for NFC-powered tags blocking notifications and locking users into focus modes while allowing music and fitness apps Meru Health builds diagnostics-driven psychiatry combining metabolic testing, wearables, nutrition, and therapy as antidepressants remain ineffective for 30-50% of patients Nourish raises $100M bringing total funding to $215M, scaling to 10K+ dietitians and 200M covered lives with AI-native metabolic care platform Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

Today, I'm joined by Dr. Ramses Alcaide, co-founder & CEO of Neurable.   An AI-powered brain-computer interface company, Neurable's EEG-based wearables turn neural activity into actionable health insights.    In this episode, we discuss making brain health visible and actionable at scale.   We also cover: Headphones as a form factor The consumerization of neurotech Tracking brain age and neurodegenerative decline Subscribe to the podcast → insider.fitt.co/podcast  Subscribe to our newsletter → insider.fitt.co/subscribe  Follow us on LinkedIn → linkedin.com/company/fittinsider    Website: www.neurable.com  Instagram: https://www.instagram.com/neurable_/  Ramses' Instagram: https://www.instagram.com/ramsesalcaide    -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.   Fitt Talent: https://talent.fitt.co/  Consulting: https://consulting.fitt.co/  Investments: https://capital.fitt.co/    Chapters: (00:00) Introduction (01:43) Brain health problem (03:00) Headphone form factor (04:57) Company scale (06:28) Use cases (08:35) Wellness tipping point (11:06) Actionable insights (14:18) Supplement testing story (15:28) AI capabilities (17:37) Technology business model (19:17) Cost drivers (20:40) Privacy concerns (24:03) Market evolution (27:17) Brain age metric (29:38) Current priorities (30:52) Long-term vision (33:21) Conclusion  

May 15, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: InsideTracker launches Terra, AI platform for wellness brands delivering personalized health guidance using 10B+ health data points and 7,000+ clinical studies "Let Kids Play Act" federal proposal would force private equity to divest youth sports businesses targeting mandatory fees as club participation averages $5K+ annually Global longevity economy projected to surpass $740B in 2026 as AI, genomics, and regenerative medicine expand from wellness trend to healthcare infrastructure More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

May 14, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: ASICS launches "Get the Glow" campaign positioning movement as original skincare routine as global skincare spending reaches $162B and glow searches climb 43% AMA reports 81% of US physicians now use AI up from 38% in 2023, averaging 2.3 AI workflows weekly as OpenAI and OpenEvidence compete for clinical adoption AG1 launches in 1,500+ Ulta Beauty stores marking first beauty retail partnership as consumers connect nutrition, recovery, and appearance in "inside-out" health More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

May 13, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Strava adds physical therapy as dedicated activity type for 195M+ users, expanding from workout logging into movement, recovery, and long-term health Polycystic Ovary Syndrome renamed Polyendocrine Metabolic Ovarian Syndrome (PMOS) by 50+ medical organizations to reflect hormonal and metabolic impacts affecting 170M+ women Function acquires SuppCo adding supplement verification to $2.5B platform combining bloodwork, at-home labs, and preventative scans with AI health intelligence More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

May 12, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Jesse & Ben's raises $10M to expand tallow-based frozen fries into 1,500+ retail locations including Whole Foods and Sprouts as seed oil debate goes mainstream Whoop plans in-app telehealth launch this summer integrating medical records, bloodwork, and wearable data with physician-guided care backed by Abbott and Mayo Clinic Aescape enters insolvency proceedings after selling assets for ~$16M with $150M+ in unpaid debts, highlighting capital intensity challenges in wellness hardware More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

Today, I'm joined by Jason Daniel, founder and CEO of LSKD.   An Australian fitness apparel brand born from motocross culture, LSKD has scaled to $200M in revenue, 700+ employees, and 31 retail stores since launching in 2007.   In this episode, we discuss building a global brand from a grassroots community.   We also cover: From carpenter to founder LSKD's self-funded growth Community event strategy   Subscribe to the podcast → insider.fitt.co/podcast  Subscribe to our newsletter → insider.fitt.co/subscribe  Follow us on LinkedIn → linkedin.com/company/fittinsider    Website: www.lskd.co  Instagram: https://www.instagram.com/lskd/  US Instagram: https://www.instagram.com/lskd.usa/  Running: https://www.instagram.com/lskd.running/  ADA: https://www.instagram.com/lskd.ada/  HQ: https://www.instagram.com/lskd.hq/    -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.   Fitt Talent: https://talent.fitt.co/  Consulting: https://consulting.fitt.co/  Investments: https://capital.fitt.co/    Chapters: (00:00) Introduction (01:35) The Loose Kid origin (04:05) Going full-time LKI (05:00) Finding the why (06:35) 2018 rebrand to LSKD (08:00) $3M to $200M growth (11:00) Self-funded discipline (15:25) Channel evolution (19:00) Community event strategy (22:45) Failing forward (25:10) Global expansion (26:25) Product innovation (28:45) Where to find (29:35) Conclusion  

May 8, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Google unveils Fitbit Air at $99 with premium subscription, screen-free tracker paired with Google Health Coach AI targeting Whoop and Oura Hims & Hers launches Labs AI analyzing 130+ biomarkers to interpret health trends across sleep, stress, hormones, and metabolic health with clinician-designed guardrails Peloton reports Q3 revenue growth and positive net income with 70% net debt reduction, expanding through Spotify partnership and commercial gym equipment Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

May 7, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Deloitte projects global women's sports revenue will surpass $3B in 2026 up 25% year-over-year, with WNBA franchise values averaging $460M and Golden State Valkyries hitting $1B valuation MOSH co-founded by Maria Shriver and Patrick Schwarzenegger raises $13M to scale brain health protein bars into Target and national retail RFK Jr. announces initiatives reducing reliance on antidepressants including deprescribing reimbursement support, as one in six US adults currently use SSRIs Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

May 6, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: London Marathon receives record 1.33M applications for 2027 race up 18% year-over-year, with 40%+ first-time applicants as running expands beyond core athletes Study finds link between herbicides like glyphosate and picloram and early-onset colorectal cancer rising 3% annually, projected as leading cancer death cause under 50 by 2035 Life Time reports $788.7M Q1 revenue with in-center spend nearing $1K per member per quarter, raising full-year outlook on 838K memberships across 190 locations Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

May 5, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Life Time launches Innovation Hub turning select clubs into testing environments for emerging wearables, recovery, nutrition, and AI products with path to network rollout Pickleball Inc. raises $225M at $750M valuation combining pro leagues and media, as pickleball hits 24M US players with tennis at 27.3M and padel 35M globally Crazy Mountain non-alcoholic beer founded by George Clooney raises $15M seed led by CAVU as alcohol consumption declines and NA alternatives gain traction Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

Today, I'm joined by Grey Nguyen, co-founder and CEO of Bevel.   Enabling consumer agency, Bevel's AI-powered health platform connects data across wearables, blood tests, and lifestyle habits to provide personalized guidance.   In this episode, we discuss building an AI-native Personal Health OS.   We also cover:   Bevel's next-gen features A public lawsuit with WHOOP The shift to multi-device health tracking   Subscribe to the podcast → insider.fitt.co/podcast  Subscribe to our newsletter → insider.fitt.co/subscribe  Follow us on LinkedIn → linkedin.com/company/fittinsider    Bevel's Website: https://www.bevel.health/  Download the app: https://apps.apple.com/us/app/bevel-ai-health-coach/id6456176249  Reddit Community: https://www.reddit.com/r/bevelhealth/  YouTube: https://www.youtube.com/@bevelhealth    -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.   Fitt Talent: https://talent.fitt.co/  Consulting: https://consulting.fitt.co/  Investments: https://capital.fitt.co/    Chapters: (00:00) Introduction (01:33) Founder backstory (04:50) Building the solution (05:30) Reddit launch overnight (06:20) Team growth (07:15) Health OS positioning (08:36) Data integration (10:00) Multiple device users (11:15) Privacy approach (12:25) Core user base (14:00) Design philosophy (15:40) Bevel Intelligence (18:00) Data analyst pocket (19:20) Bevel 3.0 features (20:00) Health records vault (20:45) Biological age (22:15) User feedback (24:15) WHOOP lawsuit (27:10) Founder support (28:20) Healthcare evolution (30:15) COVID shift (31:15) Apple platform (33:05) Trust equation (34:10) Community dynamics (35:00) Social features (36:06) Where to find (37:05) Conclusion  

May 1, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Parsley Health goes in-network nationwide covering up to 150M Americans, moving functional and longevity care into reimbursement at scale FDA proposes excluding semaglutide and tirzepatide from bulk compounding lists, limiting 503B pharmacies' ability to produce lower-cost GLP-1 alternatives Garmin reports $1.75B Q1 revenue up 14% with fitness segment hitting $547M up 42%, now accounting for 31% of total revenue as largest division More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

April 30, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: CrossFit appoints Bruce Edwards as CEO, former COO bringing experience from barre3 and Planet Fitness to stabilize brand amid HYROX competition Zwift acquires Rouvy combining gamified training with real-world routes, consolidating cycling stack after raising $600M+ and expanding into hardware Infinite Epigenetics acquires Tally Health co-founded by David Sinclair, creating vertically integrated platform across epigenetic testing and consumer longevity   More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → talent.fitt.co Follow us on Instagram → instagram.com/fittinsider Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

April 29, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Neurable shifts to licensing model allowing hardware brands to embed AI-powered brain-sensing technology into headphones, glasses, and headwear Eventbrite reports phone-free event attendance jumped 567% last year with US participation up 900%+ as half of consumers say phones limit social connection Neutonic raises $6M at $60M valuation expanding UK and US retail after selling 7.5M cans, targeting $25M revenue through founder Chris Williamson's audience More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → talent.fitt.co Follow us on Instagram → instagram.com/fittinsider Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

April 28, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Suja Life targets $213M IPO at nearly $1B valuation following $326M annual revenue and return to profitability with organic beverage portfolio Talkspace survey finds most Americans feel lonely daily with 68% struggling to build in-person community despite wanting more connection Spotify launches fitness hub with 1,400+ Peloton instructor-led classes, building on 150M user-created fitness playlists and 70% Premium user engagement More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → talent.fitt.co Follow us on Instagram → instagram.com/fittinsider Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

Today, I'm joined by Anthony Geisler, founder & CEO of Sequel Brands.   A multi-brand fitness and wellness platform, Sequel Brands' portfolio of concepts span Pilates, stretching, EMS, and longevity.    In this episode, we discuss building futureproof franchises.   We also cover:   Sequel's five-brand platform  Scaling longevity-focused experiences Consumer behavior shifts across modalities  Subscribe to the podcast → insider.fitt.co/podcast  Subscribe to our newsletter → insider.fitt.co/subscribe  Follow us on LinkedIn → linkedin.com/company/fittinsider    Website: www.sequelbrands.com Explore all five brand concepts on the site.   -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.   Fitt Talent: https://talent.fitt.co/  Consulting: https://consulting.fitt.co/  Investments: https://capital.fitt.co/    Chapters: (00:00) Introduction (01:34) Five-brand platform overview (02:25) Pilates Addiction (02:55) iFlex stretching and recovery (03:13) beem infrared sauna (03:20) BODY20 EMS technology (04:23) Ultimate Longevity Center launch (05:47) 100% ownership structure (07:15) Portfolio selection strategy (08:30) Sauna research (09:05) Democratizing longevity access (10:25) Gary Brecka partnership (11:35) Modality evolution over time (12:20) Post-COVID consumer shifts (13:15) Cycling's global decline (14:15) Equipment and offering evolution (15:23) Franchise playbook constants (16:19) ChatGPT and AI impacts (17:38) Value equation fundamentals (19:15) Cross-portfolio membership challenges (21:27) Finite inventory dynamics (22:34) Growth without pressure (24:40) Royalty business mindset (25:25) Discovery Day process (27:20) Franchisee selection rigor (27:45) Xponential story context (29:45) Public market challenges (31:10) COVID and Delta variant timing (32:07) Why keep building (33:28) Franchise life realities (35:14) Future acquisition appetite (36:11) Where to learn more (36:29) Conclusion

April 24, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Ultrahuman partners with Les Mills to integrate ring biometric data into personalized workout recommendations, translating recovery and sleep signals into daily training OpenAI launches ChatGPT for Clinicians free to verified US providers as 70%+ of physicians report AI use in practice, competing with OpenEvidence Lululemon names former Nike executive Heidi O'Neill as CEO amid slowing North American sales, rising competition, and ongoing Chip Wilson proxy battle Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more.   More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

April 23, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Timeshifter raises funding bringing total to $5.3M led by Skip Capital, expanding circadian health platform beyond jet lag into shift work and healthcare Amazon launches nationwide GLP-1 program through One Medical combining prescriptions, lab work, and pharmacy delivery as integrated primary care Oura acquires Galen AI adding always-on assistant aggregating medical records, labs, and wearables following acquisitions of Veri, Sparta Science, and Doublepoint Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

April 22, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: goop Kitchen expands to New York opening Manhattan and Brooklyn locations, scaling ghost kitchen model beyond California with 14 locations serving 40K weekly customers Nomio raises $4M led by Collaborative Fund for broccoli-based pre-workout shots backed by clinical data showing reduced lactate and improved endurance Life Time launches HYBRID XT group training program preparing members for hybrid competitions, connecting daily training to LT Games events Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

April 21, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Chip Wilson launches venture to invest in early-stage performance brands amid ongoing Lululemon proxy fight, backing next wave of technical apparel Gatorade removes artificial colors from core flavors as brand expands beyond sports into everyday hydration and wellness category US executive order loosens psychedelic restrictions with $50M funding for psilocybin, MDMA, and ibogaine research to accelerate clinical pathways Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

Today, I'm joined by Justin Mares, co-founder and CEO of Truemed.   Truemed is scaling payment infrastructure to enable HSA/FSA spending on lifestyle-first health interventions like gym memberships, supplements, and sleep aids.   In this episode, we discuss building payment rails for preventative health.   We also cover:   Prevention economics Securing funding from a16z  Education, partnerships, and employer integrations   Subscribe to the podcast → insider.fitt.co/podcast  Subscribe to our newsletter → insider.fitt.co/subscribe  Follow us on LinkedIn → linkedin.com/company/fittinsider    Truemed's Website: www.truemed.com  Newsletter: justinmares.substack.com    -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.   Fitt Talent: https://talent.fitt.co/  Consulting: https://consulting.fitt.co/  Investments: https://capital.fitt.co/    Chapters: (00:00) Introduction (01:18) Kettle & Fire background (02:19) Letters of medical necessity (03:42) Payment integration (05:33) Survey and approval process (06:32) Loophole criticism (08:45) Prevention economics (10:37) Broken default assumptions (11:34) Merchant excitement (13:21) Mission-driven founders (14:09) Scaling challenges (15:34) Education strategy (17:07) Partnership approach (18:12) Employer integration (19:34) Tracking outcomes (21:26) Infrastructure layer (22:12) Evidence-based future (23:06) Merchant metrics (24:26) Competitive differentiation (27:56) Insurance expansion (29:10) Data gap (30:05) a16z funding (31:41) Near-term experiments (32:27) Conclusion

April 17, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Joe & the Juice secures minority investment from Emirates International valuing business at $1.8B, scaling to 1,000 locations by 2028 from 480 stores today Bryan Johnson launches telehealth platform with 100+ biomarker testing, AI-driven protocols, and prescription access competing with Function Health and Hims & Hers Sabi develops brain-sensing beanie reading internal speech using EEG sensors and AI, joining wave of non-invasive brain-computer interfaces More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co