Fitt Insider

Today, I'm joined by Lauren Makler, co-founder & CEO of Cofertility.   Cofertility helps women freeze their eggs for free by donating half of those retrieved, making egg freezing accessible and donations non-transactional.   In this episode, we discuss rethinking fertility care through human-centered design.   We also cover: Building a two-sided fertility marketplace Scaling in an emotionally complex category Addressing egg freezing's age and cost gaps   Subscribe to the podcast → insider.fitt.co/podcast  Subscribe to our newsletter → insider.fitt.co/subscribe  Follow us on LinkedIn → linkedin.com/company/fittinsider    Website: www.cofertility.com  Careers: www.cofertility.com/careers  Instagram: https://www.instagram.com/cofertility    -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.   Fitt Talent: https://talent.fitt.co/  Consulting: https://consulting.fitt.co/  Investments: https://capital.fitt.co/    Chapters: (00:00) Introduction (02:14) The insight (04:41) Personal story (06:56) Broken system (08:24) Marketplace dynamics (11:37) Split vs. Keep programs (13:05) Company scale (15:33) Operational logistics (18:11) Demand channels (21:29) Building trust (23:47) Platform ambition (25:53) AI automation (28:28) What's next (29:27) Conclusion

May 22, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Strava overhauls strength training with workout logging, auto-generated muscle maps, and 14 partner integrations ahead of IPO after surpassing 500M uploads in 2025 Fresha raises $80M at $1B+ valuation processing $15B+ annual transaction volume across 130K businesses in hair, aesthetics, wellness, and fitness Oura confidentially files for IPO at $11B valuation targeting 5M paid members this quarter with $2B annual sales run rate Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

May 21, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Life Time launches Dynamic Nutrition Coaching across 190+ clubs with 500+ in-house coaches pairing metabolism guidance with training and recovery NBC News poll finds 47% of adults 18-29 would choose to live in past, with 62% believing life will be worse as social media drives anxiety and disconnection Nike names The Yard Gym first global training partner after shutting studios, embedding into existing fitness communities with co-branded workouts and equipment Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

May 20, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Club Athletic (formerly The Athletic Clubs) expands to Chicago opening two locations with fixed 20-person training squads emphasizing community and accountability Global Wellness Institute values wellness real estate at $876B in 2025 projecting $1.8T by 2030, spanning apartments, hotels, and walkable longevity-focused communities GymNation secures $100M investment from BlackRock affiliate HPS to scale from 50 to 100+ gyms across Middle East and Asia serving 200K+ members Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

May 19, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Fitness First partners with kip for NFC-powered tags blocking notifications and locking users into focus modes while allowing music and fitness apps Meru Health builds diagnostics-driven psychiatry combining metabolic testing, wearables, nutrition, and therapy as antidepressants remain ineffective for 30-50% of patients Nourish raises $100M bringing total funding to $215M, scaling to 10K+ dietitians and 200M covered lives with AI-native metabolic care platform Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

Today, I'm joined by Dr. Ramses Alcaide, co-founder & CEO of Neurable.   An AI-powered brain-computer interface company, Neurable's EEG-based wearables turn neural activity into actionable health insights.    In this episode, we discuss making brain health visible and actionable at scale.   We also cover: Headphones as a form factor The consumerization of neurotech Tracking brain age and neurodegenerative decline Subscribe to the podcast → insider.fitt.co/podcast  Subscribe to our newsletter → insider.fitt.co/subscribe  Follow us on LinkedIn → linkedin.com/company/fittinsider    Website: www.neurable.com  Instagram: https://www.instagram.com/neurable_/  Ramses' Instagram: https://www.instagram.com/ramsesalcaide    -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.   Fitt Talent: https://talent.fitt.co/  Consulting: https://consulting.fitt.co/  Investments: https://capital.fitt.co/    Chapters: (00:00) Introduction (01:43) Brain health problem (03:00) Headphone form factor (04:57) Company scale (06:28) Use cases (08:35) Wellness tipping point (11:06) Actionable insights (14:18) Supplement testing story (15:28) AI capabilities (17:37) Technology business model (19:17) Cost drivers (20:40) Privacy concerns (24:03) Market evolution (27:17) Brain age metric (29:38) Current priorities (30:52) Long-term vision (33:21) Conclusion  

May 15, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: InsideTracker launches Terra, AI platform for wellness brands delivering personalized health guidance using 10B+ health data points and 7,000+ clinical studies "Let Kids Play Act" federal proposal would force private equity to divest youth sports businesses targeting mandatory fees as club participation averages $5K+ annually Global longevity economy projected to surpass $740B in 2026 as AI, genomics, and regenerative medicine expand from wellness trend to healthcare infrastructure More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

May 14, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: ASICS launches "Get the Glow" campaign positioning movement as original skincare routine as global skincare spending reaches $162B and glow searches climb 43% AMA reports 81% of US physicians now use AI up from 38% in 2023, averaging 2.3 AI workflows weekly as OpenAI and OpenEvidence compete for clinical adoption AG1 launches in 1,500+ Ulta Beauty stores marking first beauty retail partnership as consumers connect nutrition, recovery, and appearance in "inside-out" health More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

May 13, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Strava adds physical therapy as dedicated activity type for 195M+ users, expanding from workout logging into movement, recovery, and long-term health Polycystic Ovary Syndrome renamed Polyendocrine Metabolic Ovarian Syndrome (PMOS) by 50+ medical organizations to reflect hormonal and metabolic impacts affecting 170M+ women Function acquires SuppCo adding supplement verification to $2.5B platform combining bloodwork, at-home labs, and preventative scans with AI health intelligence More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

May 12, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Jesse & Ben's raises $10M to expand tallow-based frozen fries into 1,500+ retail locations including Whole Foods and Sprouts as seed oil debate goes mainstream Whoop plans in-app telehealth launch this summer integrating medical records, bloodwork, and wearable data with physician-guided care backed by Abbott and Mayo Clinic Aescape enters insolvency proceedings after selling assets for ~$16M with $150M+ in unpaid debts, highlighting capital intensity challenges in wellness hardware More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

Today, I'm joined by Jason Daniel, founder and CEO of LSKD.   An Australian fitness apparel brand born from motocross culture, LSKD has scaled to $200M in revenue, 700+ employees, and 31 retail stores since launching in 2007.   In this episode, we discuss building a global brand from a grassroots community.   We also cover: From carpenter to founder LSKD's self-funded growth Community event strategy   Subscribe to the podcast → insider.fitt.co/podcast  Subscribe to our newsletter → insider.fitt.co/subscribe  Follow us on LinkedIn → linkedin.com/company/fittinsider    Website: www.lskd.co  Instagram: https://www.instagram.com/lskd/  US Instagram: https://www.instagram.com/lskd.usa/  Running: https://www.instagram.com/lskd.running/  ADA: https://www.instagram.com/lskd.ada/  HQ: https://www.instagram.com/lskd.hq/    -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.   Fitt Talent: https://talent.fitt.co/  Consulting: https://consulting.fitt.co/  Investments: https://capital.fitt.co/    Chapters: (00:00) Introduction (01:35) The Loose Kid origin (04:05) Going full-time LKI (05:00) Finding the why (06:35) 2018 rebrand to LSKD (08:00) $3M to $200M growth (11:00) Self-funded discipline (15:25) Channel evolution (19:00) Community event strategy (22:45) Failing forward (25:10) Global expansion (26:25) Product innovation (28:45) Where to find (29:35) Conclusion  

May 8, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Google unveils Fitbit Air at $99 with premium subscription, screen-free tracker paired with Google Health Coach AI targeting Whoop and Oura Hims & Hers launches Labs AI analyzing 130+ biomarkers to interpret health trends across sleep, stress, hormones, and metabolic health with clinician-designed guardrails Peloton reports Q3 revenue growth and positive net income with 70% net debt reduction, expanding through Spotify partnership and commercial gym equipment Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

May 7, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Deloitte projects global women's sports revenue will surpass $3B in 2026 up 25% year-over-year, with WNBA franchise values averaging $460M and Golden State Valkyries hitting $1B valuation MOSH co-founded by Maria Shriver and Patrick Schwarzenegger raises $13M to scale brain health protein bars into Target and national retail RFK Jr. announces initiatives reducing reliance on antidepressants including deprescribing reimbursement support, as one in six US adults currently use SSRIs Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

May 6, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: London Marathon receives record 1.33M applications for 2027 race up 18% year-over-year, with 40%+ first-time applicants as running expands beyond core athletes Study finds link between herbicides like glyphosate and picloram and early-onset colorectal cancer rising 3% annually, projected as leading cancer death cause under 50 by 2035 Life Time reports $788.7M Q1 revenue with in-center spend nearing $1K per member per quarter, raising full-year outlook on 838K memberships across 190 locations Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

May 5, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Life Time launches Innovation Hub turning select clubs into testing environments for emerging wearables, recovery, nutrition, and AI products with path to network rollout Pickleball Inc. raises $225M at $750M valuation combining pro leagues and media, as pickleball hits 24M US players with tennis at 27.3M and padel 35M globally Crazy Mountain non-alcoholic beer founded by George Clooney raises $15M seed led by CAVU as alcohol consumption declines and NA alternatives gain traction Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

Today, I'm joined by Grey Nguyen, co-founder and CEO of Bevel.   Enabling consumer agency, Bevel's AI-powered health platform connects data across wearables, blood tests, and lifestyle habits to provide personalized guidance.   In this episode, we discuss building an AI-native Personal Health OS.   We also cover:   Bevel's next-gen features A public lawsuit with WHOOP The shift to multi-device health tracking   Subscribe to the podcast → insider.fitt.co/podcast  Subscribe to our newsletter → insider.fitt.co/subscribe  Follow us on LinkedIn → linkedin.com/company/fittinsider    Bevel's Website: https://www.bevel.health/  Download the app: https://apps.apple.com/us/app/bevel-ai-health-coach/id6456176249  Reddit Community: https://www.reddit.com/r/bevelhealth/  YouTube: https://www.youtube.com/@bevelhealth    -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.   Fitt Talent: https://talent.fitt.co/  Consulting: https://consulting.fitt.co/  Investments: https://capital.fitt.co/    Chapters: (00:00) Introduction (01:33) Founder backstory (04:50) Building the solution (05:30) Reddit launch overnight (06:20) Team growth (07:15) Health OS positioning (08:36) Data integration (10:00) Multiple device users (11:15) Privacy approach (12:25) Core user base (14:00) Design philosophy (15:40) Bevel Intelligence (18:00) Data analyst pocket (19:20) Bevel 3.0 features (20:00) Health records vault (20:45) Biological age (22:15) User feedback (24:15) WHOOP lawsuit (27:10) Founder support (28:20) Healthcare evolution (30:15) COVID shift (31:15) Apple platform (33:05) Trust equation (34:10) Community dynamics (35:00) Social features (36:06) Where to find (37:05) Conclusion  

May 1, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Parsley Health goes in-network nationwide covering up to 150M Americans, moving functional and longevity care into reimbursement at scale FDA proposes excluding semaglutide and tirzepatide from bulk compounding lists, limiting 503B pharmacies' ability to produce lower-cost GLP-1 alternatives Garmin reports $1.75B Q1 revenue up 14% with fitness segment hitting $547M up 42%, now accounting for 31% of total revenue as largest division More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

April 30, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: CrossFit appoints Bruce Edwards as CEO, former COO bringing experience from barre3 and Planet Fitness to stabilize brand amid HYROX competition Zwift acquires Rouvy combining gamified training with real-world routes, consolidating cycling stack after raising $600M+ and expanding into hardware Infinite Epigenetics acquires Tally Health co-founded by David Sinclair, creating vertically integrated platform across epigenetic testing and consumer longevity   More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → talent.fitt.co Follow us on Instagram → instagram.com/fittinsider Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

April 29, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Neurable shifts to licensing model allowing hardware brands to embed AI-powered brain-sensing technology into headphones, glasses, and headwear Eventbrite reports phone-free event attendance jumped 567% last year with US participation up 900%+ as half of consumers say phones limit social connection Neutonic raises $6M at $60M valuation expanding UK and US retail after selling 7.5M cans, targeting $25M revenue through founder Chris Williamson's audience More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → talent.fitt.co Follow us on Instagram → instagram.com/fittinsider Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

April 28, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Suja Life targets $213M IPO at nearly $1B valuation following $326M annual revenue and return to profitability with organic beverage portfolio Talkspace survey finds most Americans feel lonely daily with 68% struggling to build in-person community despite wanting more connection Spotify launches fitness hub with 1,400+ Peloton instructor-led classes, building on 150M user-created fitness playlists and 70% Premium user engagement More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → talent.fitt.co Follow us on Instagram → instagram.com/fittinsider Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

Today, I'm joined by Anthony Geisler, founder & CEO of Sequel Brands.   A multi-brand fitness and wellness platform, Sequel Brands' portfolio of concepts span Pilates, stretching, EMS, and longevity.    In this episode, we discuss building futureproof franchises.   We also cover:   Sequel's five-brand platform  Scaling longevity-focused experiences Consumer behavior shifts across modalities  Subscribe to the podcast → insider.fitt.co/podcast  Subscribe to our newsletter → insider.fitt.co/subscribe  Follow us on LinkedIn → linkedin.com/company/fittinsider    Website: www.sequelbrands.com Explore all five brand concepts on the site.   -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.   Fitt Talent: https://talent.fitt.co/  Consulting: https://consulting.fitt.co/  Investments: https://capital.fitt.co/    Chapters: (00:00) Introduction (01:34) Five-brand platform overview (02:25) Pilates Addiction (02:55) iFlex stretching and recovery (03:13) beem infrared sauna (03:20) BODY20 EMS technology (04:23) Ultimate Longevity Center launch (05:47) 100% ownership structure (07:15) Portfolio selection strategy (08:30) Sauna research (09:05) Democratizing longevity access (10:25) Gary Brecka partnership (11:35) Modality evolution over time (12:20) Post-COVID consumer shifts (13:15) Cycling's global decline (14:15) Equipment and offering evolution (15:23) Franchise playbook constants (16:19) ChatGPT and AI impacts (17:38) Value equation fundamentals (19:15) Cross-portfolio membership challenges (21:27) Finite inventory dynamics (22:34) Growth without pressure (24:40) Royalty business mindset (25:25) Discovery Day process (27:20) Franchisee selection rigor (27:45) Xponential story context (29:45) Public market challenges (31:10) COVID and Delta variant timing (32:07) Why keep building (33:28) Franchise life realities (35:14) Future acquisition appetite (36:11) Where to learn more (36:29) Conclusion

April 24, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Ultrahuman partners with Les Mills to integrate ring biometric data into personalized workout recommendations, translating recovery and sleep signals into daily training OpenAI launches ChatGPT for Clinicians free to verified US providers as 70%+ of physicians report AI use in practice, competing with OpenEvidence Lululemon names former Nike executive Heidi O'Neill as CEO amid slowing North American sales, rising competition, and ongoing Chip Wilson proxy battle Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more.   More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

April 23, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Timeshifter raises funding bringing total to $5.3M led by Skip Capital, expanding circadian health platform beyond jet lag into shift work and healthcare Amazon launches nationwide GLP-1 program through One Medical combining prescriptions, lab work, and pharmacy delivery as integrated primary care Oura acquires Galen AI adding always-on assistant aggregating medical records, labs, and wearables following acquisitions of Veri, Sparta Science, and Doublepoint Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

April 22, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: goop Kitchen expands to New York opening Manhattan and Brooklyn locations, scaling ghost kitchen model beyond California with 14 locations serving 40K weekly customers Nomio raises $4M led by Collaborative Fund for broccoli-based pre-workout shots backed by clinical data showing reduced lactate and improved endurance Life Time launches HYBRID XT group training program preparing members for hybrid competitions, connecting daily training to LT Games events Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

April 21, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Chip Wilson launches venture to invest in early-stage performance brands amid ongoing Lululemon proxy fight, backing next wave of technical apparel Gatorade removes artificial colors from core flavors as brand expands beyond sports into everyday hydration and wellness category US executive order loosens psychedelic restrictions with $50M funding for psilocybin, MDMA, and ibogaine research to accelerate clinical pathways Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

Today, I'm joined by Justin Mares, co-founder and CEO of Truemed.   Truemed is scaling payment infrastructure to enable HSA/FSA spending on lifestyle-first health interventions like gym memberships, supplements, and sleep aids.   In this episode, we discuss building payment rails for preventative health.   We also cover:   Prevention economics Securing funding from a16z  Education, partnerships, and employer integrations   Subscribe to the podcast → insider.fitt.co/podcast  Subscribe to our newsletter → insider.fitt.co/subscribe  Follow us on LinkedIn → linkedin.com/company/fittinsider    Truemed's Website: www.truemed.com  Newsletter: justinmares.substack.com    -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.   Fitt Talent: https://talent.fitt.co/  Consulting: https://consulting.fitt.co/  Investments: https://capital.fitt.co/    Chapters: (00:00) Introduction (01:18) Kettle & Fire background (02:19) Letters of medical necessity (03:42) Payment integration (05:33) Survey and approval process (06:32) Loophole criticism (08:45) Prevention economics (10:37) Broken default assumptions (11:34) Merchant excitement (13:21) Mission-driven founders (14:09) Scaling challenges (15:34) Education strategy (17:07) Partnership approach (18:12) Employer integration (19:34) Tracking outcomes (21:26) Infrastructure layer (22:12) Evidence-based future (23:06) Merchant metrics (24:26) Competitive differentiation (27:56) Insurance expansion (29:10) Data gap (30:05) a16z funding (31:41) Near-term experiments (32:27) Conclusion

April 17, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Joe & the Juice secures minority investment from Emirates International valuing business at $1.8B, scaling to 1,000 locations by 2028 from 480 stores today Bryan Johnson launches telehealth platform with 100+ biomarker testing, AI-driven protocols, and prescription access competing with Function Health and Hims & Hers Sabi develops brain-sensing beanie reading internal speech using EEG sensors and AI, joining wave of non-invasive brain-computer interfaces More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

April 16, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Radiology study of 615 adults finds higher ultra-processed food consumption linked to more intramuscular fat regardless of calories or activity level Kampgrounds of America reports 77% of campers say nature supports wellbeing, with half booking trips specifically to improve mental health Novo Nordisk partners with OpenAI to apply AI across drug discovery and manufacturing, as Amazon launches Bio Discovery system designing drug candidates More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

April 15, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Protocole launches with $6M funding to build clinical-grade peptide platform connecting users to licensed clinicians and regulated pharmacies amid FDA scrutiny Posh raises $37M to scale real-world experiences as connection economy shifts from screens to in-person events, backed by Ari Emanuel and Mark Cuban Texas AG investigates Lululemon over potential health risks tied to "forever chemicals" as 70%+ of US adults worry about chemical exposure in clothing More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

April 14, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Ultralight raises $9.3M to build AI-native operating system for functional and longevity practices, replacing fragmented tools with single clinical infrastructure MyFitnessPal explores sale at $1B+ valuation with Francisco Partners working with JPMorgan after acquiring platform for $375M in 2020 Gymshark opens first gym, Lifting Club in Miami's Wynwood district this summer, bringing training, content, and community into physical space More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

Today, I'm joined by Anushka Salinas, CEO of Nanit.   A parenting tech company with 1.3M users, Nanit evolved from a smart baby monitor to a full ecosystem for insights on kids' sleep, health, safety, and developmental milestones.   In this episode, we discuss bringing data to early childhood's unmeasured years.   We also cover: Parental anxiety Home health sensing Nanit user feedback and outcomes   Subscribe to the podcast → insider.fitt.co/podcast  Subscribe to our newsletter → insider.fitt.co/subscribe  Follow us on LinkedIn → linkedin.com/company/fittinsider    Nanit's Website: www.nanit.com  Careers at Nanit: https://www.nanit.com/pages/careers  Instagram: https://www.instagram.com/get_nanit/ TikTok: https://www.tiktok.com/@getnanit    -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.   Fitt Talent: https://talent.fitt.co/  Consulting: https://consulting.fitt.co/  Investments: https://capital.fitt.co/  Chapters: (00:00) Introduction (01:16) Smart baby monitors (02:34) The health tracking boom (04:14) Beyond sleep (06:28) Early childhood intelligence (07:35) 97% trust and recommendation rate (08:10) Feeding and diaper logging (09:13) Turning data into actionable insights (10:27) Sleep score simplification (11:25) Parent anxiety and confidence (13:10) Default parent dynamic (14:35) Improving communication (16:23) Science-backed vs. opinion-driven insights (17:24) 50+ published research studies (18:27) Healthcare blurring lines with LLMs (19:38) Cough detection sharing (21:19) Home health sensing (24:21) AI accelerating roadmap (25:18) Measuring milestone development (26:08) AI in user experience and efficiency (27:21) Where to learn more (27:40) Conclusion  

April 10, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Function acquires Getlabs to bring blood draws in-home, expanding beyond Quest partnership after acquiring Ezra to build integrated diagnostics stack US gym membership hits record 81M in 2025 with 26.1% of Americans belonging to facilities, as no-show rates drop from 10% to 4.6% Unilever acquires Grüns for $1.2B after brand scales to $300M revenue in four years shipping 10M daily greens gummies daily across 7K retail locations Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

April 9, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Rock Health reports Q1 digital health funding hits $4B across 110 deals with average deal size nearing $37M, as 60% of capital flows to dozen scaled platforms Chomps approaches $900M revenue selling 2M sticks daily with 10% market share, driven by female consumers and GLP-1 adoption fueling protein demand Study of 2,000 participants finds regular sauna use improves physical and mental health, with gains tied to social connection driving communal format expansion Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

April 8, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Xponential Fitness explores sale following three board resignations and $45.6M Q4 net loss, with shares trading below $7 down from $33 peak in 2023 NielsenIQ/Spate reports ready-to-drink NA beverages surpass $1B annually while THC beverages hit $215M as controlled indulgence goes mainstream NYT profiles telehealth company MEDVi as "billion-dollar AI company" amid scrutiny over AI-generated testimonials, fake doctors, and unapproved GLP-1 marketing Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

April 7, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Enhanced Games launches performance medicine platform offering peptides, testosterone, and hormone therapies to consumers ahead of May event Whoop files trade dress infringement lawsuit against AI health startup Bevel over UI design shortly after raising $575M at $10.1B valuation Nike closes all Nike Studios locations including West Hollywood and Austin sites, exiting boutique fitness as some reopen under FitLab brands Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co  

Today, I'm joined by Megan Roup, founder & CEO of The Sculpt Society.   A digital women's fitness platform, The Sculpt Society delivers joyful, sustainable, and time-efficient workouts to 300K global members.   In this episode, we discuss designing life stage-specific exercise programs.   We also cover:   "Commit to less, show up more" philosophy Experimenting with ancillary product launches Centering community and executing pop-up tours   Subscribe to the podcast → insider.fitt.co/podcast  Subscribe to our newsletter → insider.fitt.co/subscribe  Follow us on LinkedIn → linkedin.com/company/fittinsider   Website: www.thesculptsociety.com  The Sculpt Society's Instagram: https://www.instagram.com/thesculptsociety/  Megan's Instagram: https://www.instagram.com/meganroup/  7-day free trial available on www.thesculptsociety.com    -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.   Fitt Talent: https://talent.fitt.co/  Consulting: https://consulting.fitt.co/  Investments: https://capital.fitt.co/    Chapters: (00:00) Introduction (01:22) Megan's background (02:17) Body image struggles (03:16) Teaching NYC (04:30) Why "Joyful" movement (06:22) IRL teaching (09:12) Motivating at-home workouts (10:41) Commit to less, show up more (12:14) 300K global members (13:26) Building the team (18:12) Post-pandemic equilibrium (19:13) Two-bucket growth strategy (20:17) Growing the brand (23:38) Staying rooted in community connection (25:01) Strength training launch (26:20) Life stage programming expansion (27:20) Nutrition launch (29:15) Clear POV (30:26) Equipment and activewear experiments (31:23) 2022 activewear bust & 2024 sellout (32:26) Profitable growth goals (33:17) Best-in-class life stage platform vision (33:51) Annual pop-up tours since 2021 (35:28) Where to learn more (36:07) Conclusion  

April 3, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: The New Consumer reports 66% of Gen Z and millennials actively eating more protein, with 76% viewing protein-fortified products as healthy even when ultra-processed NFL owners approve mandate requiring every team to employ full-time mental health clinician in facilities, shifting from part-time to proactive embedded support Extraordinary Brands acquires Basecamp Fitness adding HIIT concept to portfolio including CycleBar, Rumble, Row House, and Neighborhood barre More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

April 2, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Google is developing a screenless Fitbit band with subscription model targeting Whoop and Oura, planning launch later this year with AI-powered health coach Mars Men raises $27.5M Series A led by L Catterton after hitting $100M run rate profitably in 18 months, serving 400K+ customers with men's wellness products Noom acquires Tailor Made Compounding pharmacy operating in 46 states, expanding into peptide therapies and NAD+ for preventive care model More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

April 1, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Samsung launches blood pressure tracking on select Galaxy Watches in U.S., requiring calibration with traditional cuff to monitor hypertension affecting half of U.S. adults Lucille Health launches high-protein shake for seniors targeting $6.2B meal replacement market as 20% of Americans will be over 65 by 2030 Whoop raises $575M at $10B valuation backed by Abbott and Mayo Clinic, hitting 2.5M+ members and $1.1B run rate with 103% sales growth More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

March 31, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Eli Lilly signs $2.75B deal with Insilico Medicine for AI drug discovery, expanding on $1B Nvidia co-innovation lab to turn GLP-1 profits into next-gen pipeline California jury finds Meta and Google liable for youth social media harms, awarding $6M in damages focused on product design like infinite scroll and autoplay Create Wellness raises $20M Series B after selling 100M+ creatine gummies and growing 4x last year, expanding beyond athletes into everyday well-being More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

Today, I'm joined by Fritz Lanman, CEO of Playlist.   Operator of ClassPass and Mindbody, Playlist's recent merger with EGYM forms a $7.5B company spanning AI, hardware, and software, with a mission to modernize booking, corporate wellness, and membership management.   In this episode, we discuss building the wellness industry's full-stack operating system.   We also cover:   Raising $785M from Vista, Temasek, and L Catterton Setting the platform's boundaries and roadmap The anti-tech tech company philosophy   Subscribe to the podcast → insider.fitt.co/podcast  Subscribe to our newsletter → insider.fitt.co/subscribe  Follow us on LinkedIn → linkedin.com/company/fittinsider    Website: www.playlist.com  ClassPass: www.classpass.com  Mindbody: www.mindbody.io  EGYM: www.egym.com  The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.   Fitt Talent: https://talent.fitt.co/  Consulting: https://consulting.fitt.co/  Investments: https://capital.fitt.co/    Chapters:   (00:00) Introduction (01:36) EGYM merger announcement (02:41) Industry validation moment (03:20) Tech outsider perspective advantage (05:52) Communication challenges with industry (07:05) AI adoption hesitation and diffusion (09:56) AI throughout platform history (11:41) Operating system vs. co-pilot (13:24) AI investment surprise and acceleration (15:50) Transformer paradigm capabilities (17:35) 175K lines of code in eight weeks (18:40) Anti-tech tech company philosophy (20:58) Platform boundaries and roadmap (23:29) Speed of change impact on planning (26:10) Agent-driven onboarding and configurations (28:13) Long-term societal impacts (29:40) UBI and wealth concentration questions (31:03) Industry macro optimism (32:20) Experience economy and human connection (33:40) Conclusion

Here's the podcast description for March 27, 2026: March 27, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: WSJ reports consumers now take 20+ supplements daily spending $1K+ monthly, with SuppCo data showing average user spends $168/month but half of 500+ products fail label claims Longevity hotel market expected to grow from $7.6B in 2026 to $11.7B by 2030 as properties shift from wellness amenities to core health platforms eMed raises $200M at $2B+ valuation with Tom Brady as investor and Chief Wellness Officer, helping employers manage GLP-1 use through supervised platform Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

March 26, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Study of 53K+ adults finds small lifestyle changes—11 minutes sleep, 4.5 minutes activity, modest diet improvements—reduce cardiovascular risk by 10%, jumping to 57% when combined On names co-founders David Allemann and Caspar Coppetti as co-CEOs after revenue surpasses $3.8B up 30%, but guides to slower growth ahead PwC projects global women's health market will surpass $600B by 2030, expanding beyond fertility to include chronic conditions and diseases affecting women differently Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

March 25, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: World Happiness Report finds youth well-being declined in English-speaking countries with heavy social media use emerging as major factor, particularly on algorithmic platforms Technogym reports €1B+ in 2025 revenue up 13%, with commercial business rising 15% driven by demand for healthy longevity and strength training for GLP-1 users Andrew Huberman predicts GLP-1 use could expand dramatically over next five years as consumer health shifts from tracking to intervention with personalized protocols Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

March 24, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: CivicScience finds health and wellness only category where Americans plan to increase spending, while Gallup reports one in three cutting essentials to cover healthcare costs Nutrafol grows 23% in 2025 pushing sales close to $1B, with 80%+ revenue from repeat purchasers and expansion into men's 50-plus products Danone acquires Huel for $1B+, adding plant-based meal-replacement brand to portfolio following Kate Farms acquisition as Big Food chases wellness Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

Today, I'm joined by Josh Whelan, co-founder and CEO of Joi + Blokes.   A modern health optimization platform, Joi + Blokes offers online consultations and diagnostics for hormonal balance, energy, libido, metabolic issues, menopause, longevity, and more.   In this episode, we discuss delivering personalized care for both sexes.   We also cover:   The evolving peptide landscape Building a 503A compounding pharmacy Research and vertical integration as differentiators   Subscribe to the podcast → insider.fitt.co/podcast  Subscribe to our newsletter → insider.fitt.co/subscribe  Follow us on LinkedIn → linkedin.com/company/fittinsider    Website: www.joiandblokes.com  Instagram (Women): https://www.instagram.com/joiwomenswellness/  Instagram (Men): https://www.instagram.com/getblokes/    -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.   Fitt Talent: https://talent.fitt.co/  Consulting: https://consulting.fitt.co/  Investments: https://capital.fitt.co/    Chapters: (00:00) Introduction (01:37) Background and founding story (02:44) Personal health crisis (04:36) Patient experience (06:38) Differentiation (07:40) AI as co-pilot (09:49) Diagnostic with solution mandate (11:15) Energy and fatigue (12:43) Fundamentals over innovation (14:32) Personal TRT journey (16:54) Peptide compounding regulation (18:25) Regulatory rollercoaster (19:49) Building a 503A compounding pharmacy (23:23) Land grab & retention race (24:40) Community-driven product expansion (26:17) AI apps & traditional clinician care (27:50) Vertical integration priorities (28:30) Research focus (29:33) Where to learn more (30:12) Conclusion

March 20, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Service-based tenants account for 50%+ of U.S. retail leasing for first time, with gyms making up 30% as fitness and wellness drive retail growth Celsius hits $2.5B revenue in 2025, up from $75M seven years ago, as energy drinks expand beyond one-off boost into meals and social settings Sweetgreen pushes higher-protein items and Function Health partnership, with CEO aiming to build "Spotify for food" recommending meals based on health data More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

March 19, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Lifesum research finds 92% of Americans believe ultra-processed foods are engineered to be addictive, with 49% backing tobacco-style regulation L Catterton reportedly seeking to sell Thorne for up to $4B after taking it private in 2023 for $680M, signaling premium health brands drawing serious buyer attention Oura hires Apple senior director Brian Lynch as SVP of hardware engineering, adding to leadership team including former Apple health executive and designer More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

March 18, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: F45 launches PEAK500 with Red Bull, a 30-minute in-studio competition with global leaderboard as brand creates its own fitness racing format Bain report finds 113 insurgent wellness brands drove 36% of CPG growth, with 44% promoting better-for-you claims and growing 10x faster than category average Dick's Sporting Goods doubles down on $40B youth sports market where average family spending rose 46% to $1K+ annually since 2019 More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

March 17, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: American College of Sports Medicine updates resistance training guidelines for first time in 17 years, emphasizing consistency over perfect programming Peloton introduces Commercial Series bike and treadmill for gyms, pairing Precor-engineered hardware with instructor-led classes shipping late 2026 Costco partners with Sesame and IVI RMA to offer fertility care with up to 80% savings on medications, addressing one in six Americans facing infertility Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

Today, I'm joined by Rachel Blank, founder & CEO of Allara Health.   Allara Health delivers in-network virtual care to women, specializing in underserved chronic conditions like PCOS, endometriosis, and hypothyroidism.   In this episode, we discuss closing the gender care gap.   We also cover:   Building the largest women's health dataset PCOS and endometriosis treatment blind spots Point solution fatigue and consolidation   Subscribe to the podcast → insider.fitt.co/podcast  Subscribe to our newsletter → insider.fitt.co/subscribe  Follow us on LinkedIn → linkedin.com/company/fittinsider    Website: www.allarahealth.com  Instagram: https://www.instagram.com/allarahealth/  TikTok: https://www.tiktok.com/@allarahealth    -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com  to learn more about its smart fitness ecosystem for fitness and health facilities.   Fitt Talent: https://talent.fitt.co/  Consulting: https://consulting.fitt.co/  Investments: https://capital.fitt.co/    Chapters: (00:00) Introduction (01:13) Allara's mission (03:25) Inadequate visits for complex conditions (05:26) No FDA-approved PCOS medication (06:25) Innovation in access (07:30) Building research datasets (08:00) Care delivery (10:00) Filling care gaps in the traditional system (11:05) Symbiosis with fertility clinics (12:14) Consumer-first growth strategy (13:05) Combating misinformation (16:02) Branding and marketing (18:30) Point solution fatigue emerging (20:01) Patient-first vs. use case-first (21:25) Consolidation wave coming (22:25) Expansion roadmap (23:22) 50% US commercial coverage today (24:00) The path to profitability (25:00) AI enabling doctors (27:20) Building vs. buying AI solutions (28:20) 2026 priorities (29:50) Conclusion