Fitt Insider

February 10, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Apple scraps AI-powered health coach project after delays, concluding it wasn't keeping pace with competitors like Oura, Whoop, and Ultrahuman Oura files patent for AR smart glasses displaying real-time health data controlled through ring-based gestures, positioning itself at center of ambient health tracking Hims & Hers pulls compounded oral GLP-1 pill amid regulatory pressure from HHS and FDA, with Novo Nordisk suing for patent infringement More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co  

Today, I'm joined by Geoff Cook, CEO of Noom.   Evolved from behavior change app to clinical health platform, Noom combines personalized coaching with medications like GLP-1s to forge health habits and drive long-term health outcomes. In this episode, we discuss using medication as a catalyst for behavior change. We also cover:   Shifting revenue from medicated plans Microdosing GLP-1s Building the "Duolingo of Health"   Subscribe to the podcast → insider.fitt.co/podcast  Subscribe to our newsletter → insider.fitt.co/subscribe  Follow us on LinkedIn → linkedin.com/company/fittinsider  Website: www.noom.com  Programs for weight loss and proactive health available   -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities. Fitt Talent: https://talent.fitt.co/  Consulting: https://consulting.fitt.co/  Investments: https://capital.fitt.co/  Chapters: (00:00) Introduction (01:30) What's changed at Noom (02:00) Revenue shift (03:25) GLP-1s as catalyst  (04:20) Food noise silence (05:35) Discontinuation rates (06:35) Medication to maintenance (07:00) Microdosing GLP-1s (08:35) Challenges and strategies (09:50) Self-experimentation & preventative health (12:20) Other supplements (14:05) Stacking habits (15:35) What belongs in clinical care? (16:20) Litmus test (17:20) Research investment and peer-reviewed studies (18:25) Largest microdose dataset in the world (19:30) Virtuous loop (20:30) Cue, micro-habit, reward framework (21:25) Gamification (22:32) Behavior change foundation  (24:00) Condition advantage over competitors (26:00) Women's health, blood testing, & category expansion (26:35) Behavior, diagnostics, and clinical care (28:15) Blood testing for proactive health (29:20) Care stacks and vertical integration trends (31:10) IPO timeline and public market readiness (32:35) 2026 goals (33:40) Conclusion

February 6, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Hims launches compounded GLP-1 pill starting at $49/month as needle-free alternative, but Novo Nordisk threatens legal action over what it calls illegal compounding Women's Health, Sports, and Performance Medical Institute launches with $50M+ to fund injury prevention research for female athletes Peloton reports Q2 revenue of $656.5M missing expectations with paid subscribers down 7% year-over-year, while Brooks reports revenue up 16% marking ninth straight year of growth More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

February 5, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Club Pilates launches Circuit, its first new national format in seven years, blending strength and cardio as women take up more athletic workouts Puma creates standalone Training business unit separate from Running, following growth in functional training and fitness racing like HYROX partnerships Carbon Health files Chapter 11 bankruptcy after raising $600M+, as clinic-heavy model with high fixed costs proves unsustainable despite $3.3B peak valuation CAVU closes $325M fund exceeding target to back culture-led wellness brands, signaling continued investor confidence in trustworthy consumer products More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

February 4, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Lotus Health AI raises $41M to scale free primary care platform monetized through sponsorships, using doctor-in-the-loop model as AI becomes front door to care Midi Health raises $100M Series D at $1B+ valuation, expanding beyond menopause into metabolic and musculoskeletal care while treating 25K+ patients weekly Fitbit co-founders unveil Luffu, an "intelligent family care system" organizing health info across kids, parents, and pets to reduce caregiver mental load More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

February 3, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Unbound opens preventative health club in London blending diagnostics with coffee shop, listening bar, and community events — positioning longevity as shared practice, not tracked metrics Nike relaunches ACG as standalone outdoor-performance brand with trail footwear, elite athletes, and first retail location in Beijing as trail running explodes Peloton cuts 11% of workforce concentrated in engineering and enterprise teams following slow AI-powered hardware sales and $100M cost-cutting plan Sekra, backed by Uber founder Travis Kalanick, raises $12.5M to build tech-enabled rental housing with wellness features targeting trillion-dollar wellness real estate market More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

Today, I'm joined by Michelle Larivee, founder & CEO of WTHN. With five NYC clinics and a recent Ulta Beauty launch, WTHN is modernizing acupuncture — offering personalized TCM treatment plans and tools to address bodily dysfunction at its root. In this episode, we discuss taking ancient healing practices mainstream. We also cover: Ulta and Canyon Ranch partnerships The healthcare-meets-wellness studio model Breaking down barriers like myths, access, and education   Subscribe to the podcast → insider.fitt.co/podcast  Subscribe to our newsletter → insider.fitt.co/subscribe  Follow us on LinkedIn → linkedin.com/company/fittinsider    WTHN's Website: www.wthn.com  Discount Code: FITTINSIDER25 for 25% off products Visit studios in New York or shop products nationwide Michelle's LinkedIn: https://www.linkedin.com/in/michelle-larivee-35640012/  The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.   Fitt Talent: https://talent.fitt.co/  Consulting: https://consulting.fitt.co/  Investments: https://capital.fitt.co/    Chapters: (00:00) Introduction (01:17) WTHN's mission (02:02) Personal healing journey (03:35) Why acupuncture is inaccessible (05:30) Barriers to entry (07:00) Progress in New York (08:22) Education as the key (09:21) Following yoga and meditation's path to accessibility (10:32) Omnichannel strategy (12:00) Core of the business (14:15) Physical expansion strategy (15:15) Why New York (16:33) Operational challenges (19:43) Consumer trends (21:00) The original longevity tool (22:15) Healthspan over wellness (23:30) Balancing medical legitimacy with accessibility (24:24) Membership model (26:15) 2026 priorities (27:00) Ulta and Canyon Ranch partnerships (27:30) Corporate wellness and hospitality convergence (29:43) Breaking down barriers between practitioners (30:30) Where to try WTHN (31:32) Conclusion   Keywords: Fitt Insider, Joe Vennare, Michelle Larivee, WTHN, Acupuncture, Traditional Chinese Medicine, Wellness, Longevity, Preventative Healthcare, Pain Management, Fertility, Stress Management, Nervous System, Studio Model, Omnichannel, Corporate Wellness, Health Span, Business, Entrepreneurship, Fitt Insider Podcast  

January 30, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Hims & Hers airs Super Bowl spot titled "Rich People Live Longer," framing consumer health as response to structural inequity in preventive care access Climatic raises $10M seed round to launch first daily lung health system backed by Mount Sinai research, creating new wellness category AG1 announces Hugh Jackman as global ambassador as Bryan Johnson publicly criticizes the brand, sparking debate over clinical evidence and supplement credibility More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co  

January 29, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Sword Health acquires Kaia Health for $285M, expanding AI Care platform into Germany's 70M+ person reimbursement system Flo Health and Mayo Clinic study finds U.S. women lag behind UK, Canada, and Australia in recognizing perimenopause symptoms Life Biosciences receives FDA clearance for first human trial of partial cellular reprogramming, targeting glaucoma using gene therapy More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

January 28, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Anta Sports buys 29% stake in Puma for $1.8B, becoming largest shareholder and positioning as global challenger to Nike Top tennis players told to remove Whoop devices at Australian Open as Grand Slams debate fairness of real-time data access Kevin Hart joins Burn Boot Camp as equity partner and franchisee, opening own location as part of growing wellness portfolio Ulta Beauty pilots Wellness by Ulta Beauty concept, expanding into supplements, sexual wellness, and recovery with in-store educators More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co  

January 27, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: P&G acquires Wonderbelly, the digestive wellness brand with distribution at CVS and Target, moving to reposition digestive health as wellness  Once Upon a Farm kicks off IPO roadshow targeting $200M+ raise at $760M valuation, testing whether premium mission-driven food brands can sustain consumer trust and growth Life Time reports preliminary Q4 & FY25 earnings, with revenue up 14% as revenue per member jumps double digits, planning to open 12-14 large-format clubs in 2026 New racket sport Typti launches with backing from 80+ athletes including Drew Brees, targeting tennis players on pickleball courts as participation sports spawn new ecosystems More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co  

Today, I'm joined by Dr. Muthu Alagappan, founder & CEO of Counsel Health.   Counsel Health is an AI-native virtual care platform combining medical AI with human doctors to provide accessible, high-quality guidance at a fraction of traditional costs.   In this episode, we discuss building the new front door to care.   We also cover:   AI-native primary care via messaging AI vs. human roles in clinical decisions Redefining cost and access for personalized medicine   Subscribe to the podcast → insider.fitt.co/podcast  Subscribe to our newsletter → insider.fitt.co/subscribe  Follow us on LinkedIn → linkedin.com/company/fittinsider    Counsel Health's Website: https://www.counselhealth.com/    -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.   Fitt Talent: https://talent.fitt.co/  Consulting: https://consulting.fitt.co/  Investments: https://capital.fitt.co/    Chapters: (00:00) Introduction (01:09) Muthu's background (01:40) What is Counsel Health (03:08) Patient interaction and care modules (04:27) From AI to human doctors (05:38) The clinician side (06:45) The clinician cockpit (07:47) The AI healthcare landscape (09:16) Medical information vs. medical care (10:38) Re-aggregating fragmented primary care (12:00) The 10x doctor (13:45) AI autonomy (15:00) Will AI replace doctors entirely? (16:45) Cognitive aspects of primary care  (18:59) Recent AI healthcare product releases (20:30) Integration challenges (22:00) Clinical use cases  (23:15) Patient adherence challenges (25:45) Series A fundraising  (27:15) Scarcity and value in the AI healthcare era (28:15) Business model challenges (30:15) Improving quality, lowering cost, and improving access (31:00) Prevention vs. primary care (33:00) Wearables and lab data (34:00) Full-stack convergence vs. singular focus (35:45) What's next (36:58) Conclusion  

January 23, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Amazon launches Health AI for One Medical members, using LLMs to reference medical records and coordinate care as AI shifts from informational tools to embedded care coordination Lululemon pauses online sales of Get Low leggings after complaints they weren't "squat proof," marking latest quality issue amid leadership uncertainty and founder Chip Wilson's criticism New study finds sleeping fewer than seven hours per night impacts lifespan more than poor diet, inactivity, or loneliness — second only to smoking — yet only 7% of U.S. adults report feeling well-rested More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co  

January 22, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: AO Ventures invests in Padel Haus as the New York-based club operator expects U.S. padel players to double by 2030 Ammortal adds seven athletes including Mike Trout and Freddie Freeman as ambassadors and investors, with recovery chambers now installed across NFL and MLB teams NOBULL raises $50M at $1B valuation with Tom Brady shutting down TB12 to launch NOBULL Nutrition, expanding beyond apparel into grass-fed protein and electrolytes Ultra raises $11M led by Left Lane Capital to scale nicotine-free performance pouches delivering energy and focus as functional substitutes gain traction More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co  

January 21, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Eventbrite reports 79% of Gen Z and millennials plan to attend more in-person events in 2026, gravitating toward spontaneous formats like run clubs and sauna raves over curated programming Meta puts Supernatural VR fitness app into maintenance mode, ending new content after layoffs and strategic shift toward AI, signaling broader risk for VR fitness category Merge Labs, co-founded by OpenAI CEO Sam Altman, raises $252M to develop brain-computer interfaces starting with medical applications before expanding to consumer use Cream Co. Meats raises $8M to connect consumers with regenerative ranchers as concern over pesticides drives shift toward nutrient-dense animal protein and transparency More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co  

January 20, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Bathhouse expands with eight new locations over two years, entering Philadelphia, Chicago, Minneapolis, and more as recovery destinations blend hospitality and community Peloton and Respin Health report 84% symptom improvement in 60-day menopause program, positioning fitness platforms as legitimate care complements World Economic Forum warns global sports economy could lose $1.6T by 2050 due to declining activity and climate risk, calling for sport as preventative health infrastructure David Beckham's IM8 crosses $100M in first-year ARR, betting on simplification over more SKUs More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

Today, I'm joined by Carter Barnhart, CEO and co-founder of Charlie Health.   Charlie Health provides virtual intensive outpatient treatment for serious mental health and substance use disorders — serving children, teens, and adults across 40 states.   In this episode, we discuss making life-saving behavioral healthcare accessible at scale.   We also cover:   Securing over 850 insurance contracts Proving the ROI of virtual intensive treatment Leveraging group-based connection for healing Subscribe to the podcast → insider.fitt.co/podcast  Subscribe to our newsletter → insider.fitt.co/subscribe  Follow us on LinkedIn → linkedin.com/company/fittinsider    Charlie Health Website: www.charliehealth.com  Charlie Health is Hiring across all roles - reach out to join the team   -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.   Fitt Talent: https://talent.fitt.co/  Consulting: https://consulting.fitt.co/  Investments: https://capital.fitt.co/    Chapters: (00:00) Introduction (01:15) Charlie Health's mission (03:10) Proving virtual intensive treatment works (05:06) COVID as the catalyst (06:33) Building a world without suicide (07:10) The care model (08:25) Community-based referral network (09:00) Personalized matching and group-based treatment (10:15) Connection as the foundation (11:15) Long-term outcomes tracking (12:26) Insurance accessibility (13:20) Quality care at scale (14:32) Transparency (16:00) Building trust with clinicians (17:05) Core values (19:00) Bridging the gap in behavioral healthcare (20:30) Trust as the foundation of data collection (21:20) Success stories to combat stigma (22:35) Destigmatizing high-acuity mental health (24:15) Moving the needle through shared stories (26:00) AI augmenting clinician work (27:50) Charles the AI scribe (29:00) AI vs. human connection (30:15) Expansion (31:30) KPIs (32:27) Profitability and scholarships (33:10) Learn more and join the team (33:40) Conclusion  

January 16, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: EGYM merges with Playlist (Mindbody and ClassPass parent) to create $7.5B platform backed by $785M, turning fragmented fitness tools into unified OS Verdane makes largest-ever investment in Clue a women's health and period tracking app with100M+ global downloads Ultrahuman partners with Click Therapeutics to launch migraine tool integrating wearable data with digital therapeutics Cancer survival rate hits historic 70% with survivors expected to exceed 22M by 2035, creating new demand for long-term survivorship care More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

January 15, 2025: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Gallup survey finds 29% of Americans say healthcare cost is the nation's most urgent health problem, with 23% calling the U.S. system "in a state of crisis" Fullscript and Oura partner to integrate smart ring data into clinical workflows for 125,000 providers, turning wearables into everyday decision-making tools NVIDIA and Eli Lilly announce AI innovation lab with plans to invest up to $1B over five years to reinvent drug discovery and manufacturing Nike signs pro pickleballer Anna Leigh Waters as its first pickleball partnership, targeting growth at the intersection of lifestyle, performance, and community More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

January 14, 2025: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Neko Health plans to open its first U.S. location in NYC this spring, bringing its 60-minute preventative body scan to the U.S. after raising $260M and logging 300K+ global signups Tom Brady named Chief Wellness Officer of eMed's GLP-1 care platform, joining athletes like Serena Williams and Charles Barkley in endorsing weight-loss and wellness brands Pomelo Care raises $92M Series C at $1.7B valuation to expand from maternity into women's and children's care, already supporting nearly 7% of U.S. births U.S. digital health startups raised $14.2B in 2024 with fitness and wellness attracting $2B, led by Oura's $900M round as investors back platforms combining engagement, data, and recurring use More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co  

January 13, 2025: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Strava prepares to go public with Goldman Sachs leading the process, as it evolves from social fitness app to Athlete OS OpenAI and Anthropic announced new healthcare and consumer health-focused features as AI shifts from answering questions to transforming care  Target announces 30% expansion of its wellness division, positioning itself as discovery and distribution engine for supplements, protein, and better-for-you food Good Culture lands majority investment from L Catterton at a $500M+ valuation, riding the protein boom and rebranding cottage cheese More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

Today, I'm joined by Sunita Mohanty, co-founder & CEO of Vibrant Practice.   Fixing healthcare's foundational flaws, Vibrant Practice is building the AI-native electronic health record for preventative longevity practices — with tools built for personalized, data-driven care.   In this episode, we discuss building the operating system for modern medicine.   We also cover:   What human-in-the-loop healthcare looks like Why current EHRs fail forward-thinking clinicians Moving from insurance-based to consumer-centered models   Subscribe to the podcast → insider.fitt.co/podcast  Subscribe to our newsletter → insider.fitt.co/subscribe  Follow us on LinkedIn → linkedin.com/company/fittinsider    Vibrant's Website: www.vibrantpractice.com  Contact Sunita: sunita@vibrantpractice.com    -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.   Fitt Talent: https://talent.fitt.co/  Consulting: https://consulting.fitt.co/  Investments: https://capital.fitt.co/    Chapters: (00:00) Introduction (01:37) Sunita's background (02:23) Functional medicine journey (03:30) The inevitability of personalized medicine (04:00) Why providers need better tools (05:00) Current state of EHR (06:30) What makes Vibrant Practice different (08:15) AI-native EHR built for data-driven care (10:30) Integrations for the future (12:45) Serving functional medicine and longevity clinics (15:00) Consumer vs. insurance-based models (17:30) Visualizing patient data over time (19:45) Human-in-the-loop healthcare (22:00) Beta launch (24:15) The "Stripe Atlas" model for new practices (26:30) 2026 roadmap (27:45) Community and ecosystem building (29:00) Technology with intention (30:45) Where to learn more (31:21) Conclusion  

January 9, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: FDA says non-medical health data from consumer wearables won't face oversight as long as products don't claim clinical use, giving fitness and recovery brands more freedom to ship F45 Training partners with Joi + Blokes for official diagnostics and personalized supplements, integrating lab testing and hormone data to extend its role beyond workouts McKinsey and Business of Fashion research shows consumers prioritizing belonging over hype, with community moving from marketing tactic to distribution layer as wellness becomes brand infrastructure Utah launches AI pilot allowing artificial intelligence to renew routine prescriptions without physician involvement, moving AI from support to execution in healthcare More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co  

January 8, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Trump administration releases new dietary guidelines backed by HHS Secretary RFK Jr., recommending avoidance of ultra-processed foods and added sugars while endorsing red meat and full-fat dairy Eli Health unveils instant saliva-based tests for testosterone and progesterone at $8 per test, with results in minutes and Q1 rollout ahead Mark Mastrov and LongRange Capital reacquire 24 Hour Fitness, with plans to upgrade clubs for strength and recovery while preparing for international growth Smart ring shipments jumped 50% in 2025, outpacing smartwatches as Oura explores digital IDs and payments beyond health tracking Novo Nordisk's Wegovy pill launches nationwide as first oral GLP-1 for weight loss at $149/month through pharmacies and telehealth providers More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

January 7, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Americans plan to spend $60 billion on health and wellness in 2026, with nearly 90% now viewing fitness as preventative healthcare prioritizing strength, mobility, and mental health Sweetgreen launches nationwide menu collaboration with Function Health, designed by Dr. Mark Hyman to reframe healthy eating around foundational biology supporting energy, inflammation, and metabolic health Non-alcoholic beverages shift from substitutes to primary choice as Thrive Market exits alcohol entirely and Athletic Brewing relaunches its Athletic January campaign More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

January 6, 2025: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Year-end funding surge shows investors backing wellness infrastructure over trends, with Truemed ($34M), Nanit ($50M), and Neurable ($35M) leading the way.  Life Time's 2026 survey reveals 82% of consumers prioritizing overall health, with 42% focused on getting stronger, and nearly 47% planning to lift more weights Fitt Insider enters 2026 with plans to expand its platform, including marketing services, community membership, and a focus on in-person events. More from Fitt:  Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.  Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm →  https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

Today, I'm joined by Tim Rosa, CEO of Somnee. Pioneering personalized neurostimulation for sleep, Somnee's clinical-grade headband uses EEG brain mapping to help people get higher quality rest. In this episode, we discuss building the next generation of sleep technology. We also cover: Lessons from scaling Fitbit How EEG-driven neurostimulation works Traction with NBA athletes and elite performers Subscribe to the podcast → insider.fitt.co/podcast   Subscribe to our newsletter → insider.fitt.co/subscribe   Follow us on LinkedIn → linkedin.com/company/fittinsider   Somnee's Website: www.somneesleep.com  Instagram: https://www.instagram.com/somneesleep/  LinkedIn: https://www.linkedin.com/company/somnee/    -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.   Fitt Talent: https://talent.fitt.co/  Consulting: https://consulting.fitt.co/  Investments: https://capital.fitt.co/   Chapters:  (00:00) Introduction  (01:29) Tim's background (02:13) Scaling Fitbit (03:00) Discovering Somnee  (04:15) Resetting the company (06:00) How Somnee works (07:15) Clinical-grade data (09:00) Sleep onset vs sleep maintenance (11:30) 15-minute sessions vs all-night tracking  (13:45) FDA clearance & clinical validation  (16:00) Go-to-market strategy (18:30) NBA, NFL, and elite athletes  (23:15) The sleep market opportunity (25:30) The future of wearables  (28:00) Device ecosystems and API integrations  (33:00) Series A fundraising (34:45) The 21-session optimization  (36:15) Where to find Somnee and learn more  (37:15) Conclusion  

Today, I'm joined by Julia Nimocks, co-founder & CEO of Freaks of Nature. Co-founded with surf champion Kelly Slater, Freaks of Nature is building performance skincare for outdoor athletes — leveraging microbiome-driven formulations for skin longevity. In this episode, we discuss designing a technical skincare brand for the athletic consumer. We also cover: Why athletes are underserved in skincare Crafting microbiome-first formulations with PhD expertise Scaling lean with contractors over full-time employees Subscribe to the podcast → insider.fitt.co/podcast  Subscribe to our newsletter → insider.fitt.co/subscribe  Follow us on LinkedIn → linkedin.com/company/fittinsider   Website: www.freaksofnature.com  Instagram: https://www.instagram.com/freaksofnature___/  TikTok: https://www.tiktok.com/@freaksofnature___  - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities. Fitt Talent: https://talent.fitt.co/  Consulting: https://consulting.fitt.co/  Investments: https://capital.fitt.co/   Chapters:  (00:00) Introduction  (00:46) Julia's background and operator journey  (01:19) From Billie to Freaks of Nature  (02:20) Why skincare for outdoor athletes made sense  (03:09) Building with the Squared Circles team (04:11) Core product portfolio and evolution  (04:41) The white space in athletic skincare  (05:52) Microbiome-driven formulation philosophy  (06:44) Sunscreen and moisturizing serum as foundation  (08:15) Expanding into deodorant category  (10:45) Kelly Slater as co-founder and brand ambassador  (13:15) Authenticity in athlete partnerships  (15:45) Distribution strategy and retail approach  (18:15) Building lean with contractors (20:45) Revenue per employee efficiency model  (22:21) Incentive structures and team dynamics  (24:48) Protecting scrappy startup mentality while scaling  (26:34) 2026 roadmap: product launches and team growth  (27:31) Expanding "Freak Faces" athlete ambassadors  (28:21) Where to find Freaks of Nature  (28:35) Conclusion  

Today, I'm joined by Jannine Versi, co-founder & CEO of Elektra Health. Transforming menopause care at scale, Elektra Health partners with 40+ health plans to provide evidence-based virtual support through clinical visits, coaching, and community. In this episode, we discuss building the infrastructure for women's midlife and aging care. We also cover: Developing patient trust for the long term  Entering health plans with data-driven ROI The future of value-based care and women's health  Subscribe to the podcast → insider.fitt.co/podcast  Subscribe to our newsletter → insider.fitt.co/subscribe  Follow us on LinkedIn → linkedin.com/company/fittinsider   Elektra's Website: www.elektrahealth.com  Instagram: https://www.instagram.com/elektrahealth/  Facebook: https://www.facebook.com/elektrahealth  - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities. Fitt Talent: https://talent.fitt.co/  Consulting: https://consulting.fitt.co/  Investments: https://capital.fitt.co/   Chapters:  (00:00) Introduction  (01:50) Jannine's background (02:30) Elektra Health's origin story (03:45) Early telemedicine adoption (05:00) Evolution of menopause awareness and conversation (06:00) Expanding health plan partnerships  (06:40) Education and community platform strategy  (09:00) Building a digital home for menopause content  (10:30) Meeting patients where they are in their journey  (12:40) Platform architecture (14:15) Complex patient journeys across clinical and coaching  (16:10) Long-term patient relationship and trust-building  (18:35) Access as the core challenge in women's midlife health  (19:25) Breaking into health plan partnerships  (21:00) Employer demand driving health plan adoption  (22:20) Proving clinical and financial value  (24:20) The women's health conversation and stigma  (25:10) Longitudinal aging care  (27:30) Value-based care and the future of women's health  (28:55) Product roadmap (32:00) Mainstreaming menopause and midlife health topics  (33:45) Oscar Health partnership (35:30) Evidence-based approach without product monetization  (36:20) Conclusion  

Today, I'm joined by Ana Montero and André Marques-Smith, co-founders of Atlas. A behind-the-ear brain sensing wearable, Atlas tracks clarity, stress, and cognitive performance in real time, bringing neuroscience research from academia to consumers' hands. In this episode, we discuss building the brain health wearable for everyday life. We also cover: Atlas's five-year R&D process Modernizing outdated mental health diagnostics Early detection and prevention of neurological conditions Subscribe to the podcast → insider.fitt.co/podcast   Subscribe to our newsletter → insider.fitt.co/subscribe   Follow us on LinkedIn → linkedin.com/company/fittinsider    Join the Waitlist: www.atlaswearable.com  Atlas on LinkedIn: https://www.linkedin.com/company/atlaswearable/  Atlas on X (Twitter): https://x.com/atlaswearable  - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities. Fitt Talent: https://talent.fitt.co/  Consulting: https://consulting.fitt.co/  Investments: https://capital.fitt.co/   Chapters:  (00:00) Introduction  (01:30) Ana and André's backgrounds in neuroscience  (03:25) The problem with mental health diagnostics today  (04:30) Why existing wearables can't track brain activity  (05:50) Building sensors that work in motion conditions  (06:25) Five years of R&D  (08:00) Why behind-the-ear brain sensing  (10:30) What Atlas measures (13:00) Brain scores vs. peripheral body metrics  (15:30) Use cases (18:00) The personalization challenge in brain data  (20:30) Long-term vision (23:00) Building consumer traction before clinical applications  (25:30) Fundraising and investor interest in brain tech  (28:00) Beta testing program and user feedback  (30:20) Research studies: stress, nutrition, and brain activity  (32:35) Early detection and prevention  (35:05) Conclusion

Today, I'm joined by Todd Meleney, co-founder & CEO of While on Earth. An athletic footwear and apparel brand for the modern wellness consumer, While on Earth prioritizes versatile "performance wellness" over single-sport specialization. In this episode, we discuss creating an underdog brand in a competitive market.  We also cover: Christian McCaffrey's role as co-founder  Defining "performance wellness" as a category Investing in grassroots community over paid marketing    Subscribe to the podcast → insider.fitt.co/podcast   Subscribe to our newsletter → insider.fitt.co/subscribe   Follow us on LinkedIn → linkedin.com/company/fittinsider    While On Earth's Website: www.whileonearth.co  While On Earth's IG: https://www.instagram.com/whileonearth/  - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities. Fitt Talent: https://talent.fitt.co/  Consulting: https://consulting.fitt.co/  Investments: https://capital.fitt.co/   Chapters:  (00:00) Introduction (01:40) Todd's background and While on Earth overview  (02:40) White space opportunity in performance footwear  (04:25) Lessons from building NOBULL  (05:15) Shifting consumer behavior toward holistic wellness  (07:15) Defining "performance wellness" as a category  (09:30) Product philosophy (12:00) Building vs. buying brand awareness  (14:30) Grassroots community strategy over paid marketing  (17:00) Retail strategy (19:30) Athlete partnerships (22:00) Christian McCaffrey as co-founder and investor  (24:30) Product roadmap and innovation focus  (27:00) Staying authentic while scaling (29:05) Running category launch in 2026 (30:15) CMC signature product line coming 2026  (32:45) Role of athletes in brand building (34:50) Conclusion

Today, I'm joined by Shahab Elmi, co-founder & CEO of Cymbiotika. With 100M+ packets sold in its first six years, Cymbiotika is bringing transparency to the supplement industry with liposomal formulations and rigorous third-party testing. In this episode, we discuss building a supplement brand focused on efficacy over marketing. We also cover: Liposomal delivery as a differentiator Why churn reveals true product efficacy Avoiding the wellness DTC race to the bottom    Subscribe to the podcast → insider.fitt.co/podcast   Subscribe to our newsletter → insider.fitt.co/subscribe   Follow us on LinkedIn → linkedin.com/company/fittinsider    Cymbiotika's Website: www.cymbiotika.com  Cymbiotika's Instagram: https://www.instagram.com/cymbiotika/  - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities. Fitt Talent: https://talent.fitt.co/  Consulting: https://consulting.fitt.co/  Investments: https://capital.fitt.co/   Chapters:  (00:00) Introduction  (01:15) Shahab's background and Cymbiotika's origin story  (02:00) The problem with the supplement industry  (02:45) Why transparency and testing matter  (04:15) Churn rate as the ultimate success metric  (05:45) Organic celebrity endorsements vs paid sponsorships  (09:00) Liposomal delivery technology explained  (12:30) Manufacturing in-house vs outsourcing  (16:00) The DTC race to the bottom  (18:30) Building trust through radical transparency  (20:30) Competing on efficacy, not marketing spend  (23:00) Taking on industry fraud and fake claims  (24:30) Announcing multiple third-party clinical trials  (26:50) Patent enforcement and liposome validation  (27:35) Product roadmap (29:25) Conclusion  

Today, I'm joined by Brian Le Gette, founder & CEO of Ammortal.   A wellness technology company, Ammortal's immersive recovery chambers combine PEMF, red light, molecular hydrogen, breathwork, and meditation into a single therapeutic experience.   In this episode, we discuss building the future of regenerative wellness tech.   We also cover: Raising a Series A and scaling commercially Developing the product, pricing model, and partnerships Stacking cellular repair modalities with mind-body integration   Subscribe to the podcast → insider.fitt.co/podcast   Subscribe to our newsletter → insider.fitt.co/subscribe   Follow us on LinkedIn → linkedin.com/company/fittinsider    Website: www.ammortal.com  Locations: www.ammortal.com/locations  Commercial Inquiries: sales@ammortal.com   Partnerships: brian@ammortal.com Instagram: https://www.instagram.com/ammortal_official Facebook: https://www.facebook.com/ammortals    -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.   Fitt Talent: https://talent.fitt.co Consulting: https://consulting.fitt.co  Investments: https://capital.fitt.co   Chapters:  (00:00) Introduction (01:20) Brian's background and entrepreneurial journey (02:40) What is Ammortal and the one-of-one category (02:55) The core modality stack and protocol design (05:10) Origin story (06:30) Positioning beyond wellness buzzwords (09:00) Why "tech doesn't heal—it aids self-healing" (11:30) Target customer: optimization-focused consumers (14:30) Distribution strategy (18:00) Pricing models and commercial partnerships (21:15) The experience design and musical cocoon concept (23:30) Education and onboarding for new users (25:30) Customer outcomes and use case versatility (27:35) Landing on "chamber" as the product descriptor (29:05) Long-term vision and R&D philosophy (31:15) The collaborative model for wellness innovation (32:45) Raising a Series A and scaling commercially (34:10) Conclusion

Today, I'm joined by Jared Pobre, founder & CEO of Caldera + Lab.   Launched in 2019, Caldera + Lab is revamping men's medicine cabinets with proprietary premium skincare formulas specifically engineered for guys.   In this episode, we discuss building a biotech-driven men's personal care brand.   We also cover:   Targeting the longevity-minded male consumer Prioritizing proprietary R&D over repurposed formulas Developing distribution strategies and hospitality partnerships   Subscribe to the podcast → insider.fitt.co/podcastSubscribe to our newsletter → insider.fitt.co/subscribeFollow us on LinkedIn → linkedin.com/company/fittinsider Caldera + Lab's Website: www.calderalab.com  Amazon: https://www.amazon.com/stores/CalderaLab/page/2A608586-7E58-411C-8057-FFD688968227   -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.   Fitt Talent: https://talent.fitt.co/  Consulting: https://consulting.fitt.co/  Investments: https://capital.fitt.co/    Chapters: (00:00) Introduction (01:08) Jared's background and Caldera + Lab overview (01:33) The evolution of men's skincare since 2016 (03:02) Formulation differences: women's vs. men's skincare (04:32) Custom formulations vs. menu-based co-manufacturing (06:24) Pioneering proprietary ingredients for men (08:00) Building the brand with bootstrapped resources (10:30) Clinical studies and efficacy testing (13:00) Customer acquisition and finding product-market fit (15:30) DTC and Amazon as core distribution channels (17:45) Storytelling and messaging strategy (21:53) Balancing scientific credibility with consumer messaging (23:12) Targeting the longevity-minded male consumer (25:11) Retail expansion strategy and Series A funding (26:15) Country clubs, luxury hotels, and hospitality partnerships (27:26) Product roadmap (28:49) Conclusion  

Today, I'm joined by Felicity Yost, co-founder & CEO of Tia. Integrating primary care, gynecology, mental health, fertility, menopause, and longevity services, Tia is scaling a comprehensive model for women's healthcare. In this episode, we discuss designing a holistic practice that meets women where they are. We also cover: Why preventative care and longevity care are fundamentally the same How women fall through the cracks of traditional specialty-siloed systems Future potential for predictive modeling and hyper-personalized medicine Subscribe to the podcast → insider.fitt.co/podcastSubscribe to our newsletter → insider.fitt.co/subscribeFollow us on LinkedIn → linkedin.com/company/fittinsider Tia's Website: asktia.comTia's IG: instagram.com/asktiaTia's Podcast: asktia.com/podcast - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:00) Felicity's background and Tia's mission (04:00) Defining the scope of whole-person care (07:00) Translating preventative care into longevity care (11:00) Addressing the complexity of women's health needs (16:00) Building comprehensive diagnostic frameworks (24:00) The future of longevity biomarkers and ovarian age (27:00) Innovation opportunities in healthcare data and research (29:00) Future roadmap (31:00) Conclusion

Today, I'm joined by Scott Marcaccio, co-founder & CEO of Myo. With 23 locations and counting, Myo is bringing next-gen physical therapy to the masses — helping people futureproof their bodies with preventative care. In this episode, we discuss scaling and normalizing premium PT. We also cover: The 10-year rollercoaster to finding product-market fit Building employer brand and culture to retain 270+ clinicians Shifting from an athlete-focused niche to mainstream premium positioning Subscribe to the podcast → insider.fitt.co/podcastSubscribe to our newsletter → insider.fitt.co/subscribeFollow us on LinkedIn → linkedin.com/company/fittinsider Website: www.myodetox.com/IG: https://www.instagram.com/myodetox/ Promo Code: BODYIQ for 50% off first session - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. Fitt Talent: https://talent.fitt.co/Consulting: https://consulting.fitt.co/Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:00) Scott's background and Myo overview (04:00) Unifying fragmented wellness modalities into modern PT (06:00) The 10-year rollercoaster to finding product-market fit (08:00) Major rebrand: from Myodetox to Myo (11:00) Building employer brand for 270+ clinicians (14:00) The rebrand process (17:00) Shifting from niche athlete focus to mass premium positioning (23:00) Real estate strategy and owned-operation model (25:00) Densification over market expansion approach (29:00) Why Myo stays pure-play and avoids service bloat (34:00) Leadership development as the business scales (37:00) Raising global body IQ through movement education (39:00) The hard work between three locations and 10 locations (41:00) Future Roadmap (43:00) Conclusion

Today, I'm joined by Jake Muise, co-founder and CEO of Maui Nui Venison.   Making meat planet-friendly, the company harvests wild, invasive axis deer on Maui to balance ecosystems while providing nutrient-dense protein. In this episode, we discuss turning an ecological crisis into a regenerative food business.   We also cover:   Balancing commerce, conservation, and community The pitfalls of the hyper-processed high-protein craze Why nutrient density labels could change the food system   Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider   Website: mauinuivenison.com IG: https://www.instagram.com/mauinuivenison FB: https://www.facebook.com/mauinuivenison   -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.   Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/   Chapters: (00:00) Introduction (01:00) Jake's background and Maui Nui Venison overview (02:00) Axis deer problem and invasive species impact (05:00) The founding moment witnessing mass deer die-offs (07:00) Seven years as nonprofit before becoming for-profit CPG (09:00) Current scale (11:00) Product mix (14:00) Accidentally creating extraordinary nutrient density (16:00) Critique of protein-washing and empty protein products (21:00) Balancing commerce, conservation, and community (23:00) Running constant experiments to solve complex systems (26:00) Authentic mission-driven business as competitive advantage (29:00) Four pillars: transparency, energy balance, purpose, taste (32:00) Why nutrient density labels could transform food system (36:00) Profitable regenerative agriculture through proper pricing (38:00) New aged venison line and summer sausage launch (40:00) Conclusion  

Today, I'm joined by Dr. Lisa Shah, Chief Medical Officer at Twin Health.   Replacing population averages with personal biomarkers, Twin Health leverages digital twin technology to address root causes of metabolic conditions like obesity and diabetes.   In this episode, we discuss how machine learning is transforming disease management.   We also cover:   Building a GLP-1 off-ramp Balancing AI with human support Achieving a 71% diabetes reversal rate   Subscribe to the podcast → insider.fitt.co/podcast  Subscribe to our newsletter → insider.fitt.co/subscribe  Follow us on LinkedIn → linkedin.com/company/fittinsider    Twin Health's Website: www.twinhealth.com  Dr. Lisa Shah's LinkedIn: https://www.linkedin.com/in/lisa-shah-4a297b19/ Twin Health's Facebook: https://www.facebook.com/twinhealthusa/ Twin Health's Instagram: https://www.instagram.com/twinhealthusa Twin Health's LinkedIn: https://www.linkedin.com/company/twinhealth/   -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com  to learn more about its smart workout solutions for fitness and health facilities.   Fitt Talent: https://talent.fitt.co/  Consulting: https://consulting.fitt.co/  Investments: https://capital.fitt.co/    Chapters: (00:00) Introduction (02:00) Digital twin technology explained and healthcare applications (04:15) Why digital twin technology is finally possible now (08:30) Turning 3K daily data points into actionable guidance (11:15) Balancing digital twin AI with human care team support (15:00) Clinical outcomes and New England Journal of Medicine study (19:15) Root cause solutions vs symptom management (21:15) Scaling from employer benefits to consumer prevention (24:00) Value-based care approach vs. direct-to-consumer model (27:15) Digital twin complexity across multiple health systems (31:00) Building trust through real-time feedback loops (33:00) Agentic AI applications in healthcare delivery (37:42) Future roadmap (40:15) Conclusion  

Today, I'm joined by Brian Keller, co-founder and CEO of Rorra.    Prioritizing design excellence, Rorra sells user-friendly water filters that deliver cleaner, safer drinking and bathing water — backed by NSF testing and transparent performance reports.   In this episode, we discuss building trust in the water filtration category.   We also cover:   Design and UX philosophy Direct-to-consumer vs. retail strategy Educating consumers without scare tactics   Subscribe to the podcast → insider.fitt.co/podcast   Subscribe to our newsletter → insider.fitt.co/subscribe   Follow us on LinkedIn → linkedin.com/company/fittinsider    Rorra's Website: https://rorra.com/  Rorra's Instagram: https://www.instagram.com/rorrawater/  Rorra's X: https://x.com/rorrawater  Rorra's Facebook: https://www.facebook.com/rorrawater    -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.   Fitt Talent: https://talent.fitt.co/  Consulting: https://consulting.fitt.co/  Investments: https://capital.fitt.co/   Chapters:  (00:00) Introduction  (00:25) Brian's background and founding story behind Rorra  (02:30) Researching existing water filtration options and market gaps  (05:15) Product development challenges and manufacturing in stainless steel  (07:15) Building business model and raising capital pre-product  (09:35) Design philosophy and user experience considerations  (11:30) Consumer education and "What's in Your Water" platform  (14:10) Messaging strategy around microplastics and forever chemicals  (16:20) Positioning as health and wellness vs. kitchen appliance  (18:15) Customer segmentation from biohackers to new mothers  (20:15) Partnership strategy with health and wellness influencers  (23:20) Direct-to-consumer vs. retail distribution considerations  (25:40) Filter replacement strategy and subscription model  (28:10) Future product roadmap and staying focused on water  (30:35) Long-term vision as trusted water quality information source  (31:05) Conclusion  

Today, I'm joined by Marc Hermann, founder and CEO of Everlab.  Based in Australia, Everlab combines state-of-the-art clinics, specialists, personalized screening plans, and a full-stack digital platform to prevent illness. In this episode, we discuss the future of longevity medicine. We also cover: Building in Australia's regulatory environment vs. the US Designing a personalized member journey Bridging wellness with traditional care Subscribe to the podcast → insider.fitt.co/podcastSubscribe to our newsletter → insider.fitt.co/subscribeFollow us on LinkedIn → linkedin.com/company/fittinsider   Everlab's Website: everlab.com.au    Everlab's Instagram: https://www.instagram.com/everlab_health/ Everlab's Twitter: https://x.com/everlab_health Everylab's Linkedin: https://au.linkedin.com/company/everlab-health    -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/   Chapters:  (00:00) Introduction  (00:35) Marc's background and Everlab's preventive health platform (02:25) Building in Australia's regulatory environment vs. the US market  (05:50) Differentiating from existing preventive health solutions  (08:45) Accessing 30 years of scattered Australian healthcare data  (11:55) The comprehensive member journey and diagnostic process  (16:25) Positioning as medical service vs longevity clinic (21:10) Business model evolution from direct-pay to B2B and insurance  (25:40) Defining longevity medicine and preventive healthcare  (28:05) Physical clinic expansion strategy and hybrid model  (32:35) International expansion considerations and regulatory challenges  (35:50) Avoiding healthcare data silos and maintaining patient data ownership (37:55) Technology focus and using seed funding for platform development  (40:05) Conclusion  

Today, I'm joined by Ariel Garten, co-founder of Muse.   Using clinical-grade EEG technology, Muse's mental fitness headband tracks brain activity to offer insights on sleep, focus, meditation, and cognitive performance.   In this episode, we discuss making brain health monitoring accessible and actionable.   We also cover:   Defining brain health as consumer metric Integrating with the preventative health ecosystem Research partnerships and novel treatment development   Subscribe to the podcast → insider.fitt.co/podcastSubscribe to our newsletter → insider.fitt.co/subscribeFollow us on LinkedIn → linkedin.com/company/fittinsider   Muse Website: choosemuse.com  Muse on Instagram: www.instagram.com/choosemuse/  Muse on X (Twitter): www.x.com/ChooseMuse  Muse on Facebook: www.facebook.com/choosemuse  Muse on LinkedIn: www.linkedin.com/company/interaxon-inc/  Muse on Youtube: www.youtube.com/user/interaXon    -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (00:15) Ariel's background and Muse technology overview (02:30) Evolution from lab-based EEG to consumer device (04:45) Defining brain health and consumer metrics (07:00) Education challenges and multiple entry points for brain health (10:00) FDA classification and medical-grade validation (13:15) Working with researchers and clinicians for validation (15:18) Leveraging massive brain datasets for insights (17:36) Large brain model development and AI applications (19:00) Research partnerships and novel treatment development (21:45) Multi-market business model across consumer, clinical, and research (25:46) Organic growth into clinical and research markets (28:15) Integration with preventative health ecosystem (31:00) Future of brain-computer interfaces and realistic timelines (33:55) New Muse Athena device with enhanced brain monitoring (35:00) Conclusion  

Manna Tree Partners is investing in a healthier future.   A wellness-focused private equity firm, Manna Tree helps category-defining companies scale revenue and reach national distribution.   On this week's episode, co-founders Ellie Rubenstein and Ross Iverson discuss deal sourcing strategy and establishing wellness as an asset class.   We also cover:   Generational spending shifts Sector-specific risks and challenges Specialization vs. broad approach investing Subscribe to the podcast → insider.fitt.co/podcastSubscribe to our newsletter → insider.fitt.co/subscribeFollow us on LinkedIn → linkedin.com/company/fittinsider   Website: mannatreepartners.com  LinkedIn: linkedin.com/company/mannatree  Ellie Rubenstein: www.linkedin.com/in/gabrielle-ellie-rubenstein-09a402136/  Ross Iverson: www.linkedin.com/in/rossiverson/    -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (00:13) Background and founding of Manna Tree Partners (04:19) Building a brand as a private equity firm (08:17) Travel, relationship building, and platform development (10:24) Team growth and applicant interest in wellness investing (10:42) Evolution from food and beverage to broader wellness focus (16:42) Category creation vs. company identification investment approach (22:15) The protein thesis and long-term consumer trends (23:02) Finding categories vs. finding companies - deal sourcing strategy (26:23) Generational spending shifts and data-driven wellness decisions (28:23) Early adoption phase of wellness as an asset class (30:32) Limited partner perspectives and institutional capital allocation (35:56) Specialization vs. broad approach in wellness investing (39:24) Potential risks and challenges facing the wellness sector (45:00) Future outlook and accessibility of wellness products globally (46:00) Conclusion

Today, I'm joined by Daniel Temm, CEO of Puresport.  Founded on CBD for athletes, the UK company has grown into a community-driven sports nutrition company centered on running and sustainable well-being. In this episode, we discuss building an authentic sports nutrition brand in a crowded market. We also cover: Evolving the brand beyond CBD Bootstrapping and early funding journey Building emotional connection vs. performance marketing Subscribe to the podcast → insider.fitt.co/podcastSubscribe to our newsletter → insider.fitt.co/subscribeFollow us on LinkedIn → linkedin.com/company/fittinsider Puresport's Website: puresport.co   Puresport's Instagram: www.instagram.com/puresport  Daniel Temm's Instagram: https://www.instagram.com/danieltemm3  Daniel Temm's LinkedIn: www.linkedin.com/in/daniel-temm-2b6892164  - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters:  (00:00) Introduction  (00:41) Dan's background and Puresport's origins as a CBD company  (02:25) Joining Puresport and the transition during COVID (05:25) Building emotional connection vs. performance marketing approach  (10:00) Bootstrapping and early funding journey  (11:50) Evolution of apparel and merchandise strategy  (15:38) Raising institutional investment and brand power  (18:38) Developing "For the Long Run" brand philosophy  (22:31) Challenges of focus and avoiding too many good ideas  (26:25) Fuel stations campaign and authentic marketing activations  (31:55) Building brand vs. scaling revenue - the tension  (34:20) Future plans: omnichannel expansion and product development  (37:26) Conclusion  

Today, I'm joined by Naveen Jain, founder of Viome.  Analyzing 100M biomarkers, Viome delivers hyper-personalized nutrition and supplement recommendations based on individual molecular biology. In this episode, we discuss the power of personalized medicine. We also cover: Why DNA testing falls short Molecular insights into chronic disease Enabling N-of-1 nutrition and supplement stacks Subscribe to the podcast → insider.fitt.co/podcastSubscribe to our newsletter → insider.fitt.co/subscribeFollow us on LinkedIn → linkedin.com/company/fittinsider Viome's Website: https://www.viome.com/ Viome's Publications: https://www.viome.com/publications - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (02:05) Entrepreneurial Framework (08:15) Healthcare System Incentives (11:12) Viome's Mission & Technology Approach (18:50) Los Alamos Partnership & RNA Analysis (22:41) Full Body Intelligence Test & Personalized Recommendations (23:34) Retesting Frequency & Dynamic Health Changes (24:20) Healthcare System Barriers (31:02) Scientific Differentiation (35:24) Early Disease Detection (39:42) Scaling to Reach Billions (45:15) Conclusion

Today, I'm joined by Nick Aubin, co-founder and CEO of Commons Clinic. Building "the next Mayo Clinic,” the SoCal-based company's whole-body preventative care programs combine orthopedics, functional diagnostics, and a state-of-the-art surgery center. In this episode, we discuss how vertical integration can improve multispecialty care. We also cover: Leveraging robotics and minimally invasive procedures to reduce hospital stays. Offering physicians equity partnerships instead of traditional employment. How whole-body health assessments can boost prevention. Subscribe to the podcast → insider.fitt.co/podcastSubscribe to our newsletter → insider.fitt.co/subscribeFollow us on LinkedIn → linkedin.com/company/fittinsider Website: commonsclinic.comNick's Email: nick@commonsclinic.com - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:00) Building the next Mayo Clinic (03:00) Why specialty care over primary care (05:00) Technology as deflationary force (08:00) Operating inside vs outside healthcare (11:00) Patient experience and top physicians (14:00) Multi-specialty expansion strategy (17:00) Whole body health and prevention (20:00) Targeting older demographics (25:00) Payment models and value-based care (29:00) Insurance reimbursement challenges (32:00) Prevention vs intervention philosophy (34:00) Physician equity partnerships (37:00) Long-term growth and market share (39:00) Conclusion

Today, I'm joined by Katie Wilson, co-founder and CEO of BelliWelli. Tackling digestive issues, BelliWelli combines fiber, probiotics, and electrolytes in cult-favorite powders and snacks — moving gut care from medicine cabinets to kitchen cupboards. In this episode, we discuss making fiber fun and accessible for modern consumers. We also cover: Millennial women's wellness overwhelm  BelliWelli's product evolution and innovation pipeline Building a retail-first strategy versus direct-to-consumer Subscribe to the podcast → insider.fitt.co/podcastSubscribe to our newsletter → insider.fitt.co/subscribeFollow us on LinkedIn → linkedin.com/company/fittinsider Website: belliwelli.comIG: https://www.instagram.com/belliwellihealth TikTok: https://www.tiktok.com/@belliwellihealth - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (02:00) BelliWelli's origin story (03:00) Being early to the gut health and fiber trends (05:00) Making fiber fun and accessible (07:00) Challenges in gut health marketing (09:00) Millennial women's wellness fatigue and overwhelm (11:00) Balancing customer feedback and staying focused as a brand (13:00) Retail-first strategy and getting into Walmart (16:00) Operational excellence and scaling to meet retail demand (21:00) Product evolution from bars to powder and future innovation pipeline (24:00) Fiber-first philosophy and the science behind gut health benefits (29:00) Current priorities: innovation, D2C growth, and bridging social to retail (32:00) Long-term vision and building toward acquisition (35:00) Conclusion

Today, I'm joined by Leo Grady, PhD, founder and CEO of Jona.   Jona uses metagenomic sequencing and machine learning to deliver personalized metabolic health insights, predicting how factors like diet and lifestyle affect the gut.   In this episode, we discuss upgrading microbiome testing with AI technology.   We also cover:   Why gut tests could outpace blood tests Building AI to read medical literature at scale Using digital twins to predict health outcomes   Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider   Jona Health's Website: https://jona.health/  Jona Journal (Newsletter & Blog): https://jona.health/blogs/journal  Instagram: https://www.instagram.com/jonahealth/  X (Twitter): https://x.com/jona_health  Facebook: https://www.facebook.com/JonaHealth/  LinkedIn: https://www.linkedin.com/company/jona-health/    -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.   Fitt Talent: https://talent.fitt.co/  Consulting: https://consulting.fitt.co/  Investments: https://capital.fitt.co/    Chapters: (00:00) Introduction (00:20) Leo's Background (02:15) Why the Microbiome is the Perfect AI Application (06:10) Building AI to Read Medical Literature at Scale (09:55) From Testing to Interventions (13:30) Avoiding Supplement Sales for Credibility (15:25) Direct Consumer and Clinical Partnerships (17:25) Digital Twin Technology in Healthcare (21:15) Three Customer Types and Testing Frequency (23:00) Microbiome vs Blood Testing (27:25) Education and Category Building Challenges (29:25) Technology Applications Beyond Microbiome (32:10) Health Tracking Integrations (37:00) Regulatory Considerations and Future Diagnostics (37:45) 2025 Roadmap and New Features (39:15) Conclusion

Today, I'm joined by Dr. Darshan Shah, founder and CEO of Next Health.   Founded in 2016, Next Health is scaling clinics to help patients preserve vitality, with services spanning executive physicals, regenerative therapies, aesthetic treatments, and more.    In this episode, we discuss the evolution and future of longevity-focused clinics.   We also cover:   The four pillars of longevity care  Complexities of medical franchising Building a model for N-of-1 medicine   Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider   Next Health: https://www.next-health.com  Next Health Social: https://www.instagram.com/nexthealth/ Franchise Opportunities: https://www.next-health.com/franchise  Dr. Shah's Website: https://drshah.com/  Dr. Shah's Social: @darshanshahmd   -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.   Fitt Talent: https://talent.fitt.co/  Consulting: https://consulting.fitt.co/  Investments: https://capital.fitt.co/    Chapters: (00:00) Introduction (00:20) Dr. Shah's Background (01:25) Four Verticals of Longevity Medicine (04:25) Building a Unified Healthcare Model (07:00) Membership Model and Personalized N-of-One Medicine (11:15) Evolution of Longevity Terminology (14:45) Bridging Wellness and Legitimate Healthcare (19:55) Medical Innovation (21:15) Franchise Expansion Strategy  (24:40) Complexity of Medical Franchising (27:35) Attracting Medical Talent from Traditional Healthcare (30:05) Partnership Opportunities  (31:35) Marketing Strategy and Community Building (34:15) Financing and Franchise Economics (36:20) The Future of Next Health (38:00) Conclusion  

Today, I'm joined by Scott Hickle, co-founder and CEO of Throne. Leveraging AI and computer vision, Throne's clip-on toilet device analyzes waste to provide real-time insights into gut health, hydration, and urinary function. In this episode, we discuss the future of health tracking through smart hardware. We also cover: Breaking through the bathroom stigma Advancing gut-focused healthtech Pursuing cancer detection   Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider   Throne's Website: https://thronescience.com/  Throne's X (Twitter): https://x.com/thronescience   Throne's Instagram: www.instagram.com/thronescience/  Scott's X (Twitter): https://x.com/scotthickle    -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.   Fitt Talent: https://talent.fitt.co/  Consulting: https://consulting.fitt.co/  Investments: https://capital.fitt.co/   Chapters:  (00:00) Introduction  (00:50) Scott's Background and Throne Overview  (01:58) Breaking Through Bathroom Stigma (05:30) Technology Barriers and User Experience Challenges  (09:40) From Poker Game Joke to Serious Health Innovation  (14:48) Cancer Detection Potential and Lifesaving Applications  (17:30) Funding and Mass Production Roadmap  (20:35) AI Models and Computer Vision Accuracy  (25:20) Revolutionizing Medical Assessment Standards  (26:50) Branding Strategy and Market Education  (30:55) Building Authentic Health Brand with Humor  (34:50) Third Wave Health Tracking and Market Positioning  (38:00) Pre-Launch Preparation and Product Development  (40:35) Conclusion

Today, I'm joined by Steve Martocci, co-founder and CEO of SuppCo. Helping consumers navigate an underregulated industry, SuppCo applies a 29-point trust scoring system to rank supplement brands, track stacks, and cut through marketing hype. In this episode, we discuss using tech and transparency to guide health optimization. We also cover: Building trust in an often misleading market Balancing science with personal experimentation  Designing tech to support (not replace) human decisions   Subscribe to the podcast → insider.fitt.co/podcast   Subscribe to our newsletter → insider.fitt.co/subscribe    Follow us on LinkedIn → linkedin.com/company/fittinsider    SuppCo's Website: https://supp.co/  SuppCo's Instagram: www.instagram.com/joinsuppco/   Steve's Stack: supp.co/steve  Steve's Email: steve@supp.co  - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. Fitt Talent: https://talent.fitt.co/  Consulting: https://consulting.fitt.co/  Investments: https://capital.fitt.co/   Chapters:  (00:00) Introduction  (00:50) Steve's Background: From GroupMe to Health Optimization  (02:20) The Genesis of SupCo and Personal Health Journey  (07:00) Stack Management and Trust Scoring  (11:10) Personalization and Health Tracking Development  (13:40) Community Features and Social Aspects  (17:45) Health vs Capitalism  (21:15) Independent Testing and Industry Problems  (26:25) Brand Relationships and Trust Score Impact  (29:25) The Investment vs Outcome Problem in Health  (33:10) Healthcare System Gaps and Consumer Trust  (34:40) Technology Approach: AI Without the Hype  (39:00) Future Roadmap and Premium Features  (41:40) Conclusion  

Today, I'm joined by Sean Hoess and Tyler Wakstein of Eudēmonia Summit.   Eudēmonia Summit is a transformational wellness festival combining science-backed education, immersive experiences, and community to promote health, longevity, and personal growth.   In this episode, we discuss designing purposeful wellness experiences and formally announce our new partnership.   We also cover: The Eudēmonia x Fitt Insider Health Innovation Lab Balancing innovation with science and integrity Political polarization in health and wellness   Subscribe to the podcast → insider.fitt.co/podcast  Subscribe to our newsletter → insider.fitt.co/subscribe  Follow us on LinkedIn → linkedin.com/company/fittinsider    Thrive in 25 Sweepstakes: https://eudemonia.net/thrive-in-25/  Eudēmonia Summit Tickets: https://eudemonia.net/  Partnerships Email: partnerships@eudemonia.net   - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.   Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/   Chapters: (00:00) Introduction (02:00) From Wanderlust to Eudēmonia (06:00) Tyler's Summit Series Experience and Community Building (09:15) Creating Authentic Experiences and Avoiding Commerce-First Events (14:15) Experience Design (18:20) The Eudemonia Experience (23:15) Partnership Announcement (30:25) Cultural Explosion of Health Awareness Post-COVID (31:05) Balancing Innovation with Scientific Rigor (35:50) Addressing Political Polarization in Health and Wellness (44:35) Roadmap (48:05) Ticketing, Sponsorship, and Participation Opportunities (50:31) Conclusion