Fitt Insider

August 13, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Viome acquires Circulate Health, launching Viome Pro and adding treatment capability to its diagnostics and nutrition platform across 200+ clinics Clair Health partners with Mayo Clinic Platform_Accelerate to clinically validate its continuous hormone and symptom monitoring wearable, launching in November Oura signs tennis stars Coco Gauff and Taylor Fritz as brand ambassadors ahead of the US Open, adding to partnerships with soccer stars Harry Kane and Declan Rice Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe  Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider  Reach out → insider@fitt.co 

August 12, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Hims CEO Andrew Dudum says the company plans to offer approved peptides by year-end, leveraging 19% subscriber growth to 2.9 million as a distribution channel Abbott's Lingo glucose data integrates with Google Health's AI Coach, joining Abbott's Whoop investment and Lilly's Oura stake in the race to connect health data AWS becomes Novo Nordisk's strategic AI partner, launching a joint hub as Amazon's Bio Discovery platform accelerates drug development alongside NVIDIA and OpenAI Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe  Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider  Reach out → insider@fitt.co 

August 11, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: An AI agent booking a gym class found a vulnerability and bypassed the system unprompted, signaling wellness platforms need to build for AI agents alongside humans AG1 launches Essentials Gummies packing 50 vitamins and minerals, diversifying beyond greens powder as it hunts for its next breakout SKU UC Davis finds 89% of tested products labeled avocado oil actually contain other oils, raising transparency concerns as consumers pay a premium to eat healthier Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co  

Today, I'm joined by Miranda Nover, co-founder & CEO of Fort.   The first wearable designed specifically for strength training, Fort uses motion and optical sensors to detect exercises, track physiological impact, and provide recovery insights.   In this episode, we discuss scaling strength intelligence.   We also cover: Fort's 12–24-month roadmap Why nobody has solved strength training Early EMG and near-infrared experiments Subscribe to the podcast → insider.fitt.co/podcast  Subscribe to our newsletter → insider.fitt.co/subscribe  Follow us on LinkedIn → linkedin.com/company/fittinsider    Website: www.fort.cx  Instagram: https://www.instagram.com/fortwearable  Waitlist: Sign up at https://www.instagram.com/fortwearable  Miranda on X (Twitter): https://x.com/mirandanover    The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.   Fitt Talent: https://talent.fitt.co/  Consulting: https://consulting.fitt.co/  Investments: https://capital.fitt.co/    Chapters: (00:00) Introduction (00:47) Fort overview and mission (02:00) Strength training wearable differentiation (02:25) How Fort arrived at the concept (03:45) Why nobody solved this before (04:48) The sensor journey (05:57) EMG and near-infrared experiments (06:22) Why wrist-worn motion won (07:30) Defense against incumbents (08:00) Hardware vs. app ecosystem (09:15) Design and aesthetics matter (10:45) Mainstreaming strength metrics (12:15) Training load and recovery insights (14:00) Strength adoption trajectory (17:50) Data infrastructure challenge (20:30) Training data collection (23:45) Coaching and AI integration (27:20) Beyond fitness coaching (28:46) Community-building focus (31:00) 12–24 month roadmap (33:04) Long-term product vision (33:40) Where to follow (33:55) Conclusion

August 7, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Bank of America spends $250M+ annually on GLP-1s, roughly 13% of its healthcare budget, as employers reframe the drugs as a productivity investment Peloton posts its first-ever annual net profit after a years-long turnaround, though weaker guidance on soft hardware demand sent shares lower Planet Fitness lowers its profit outlook on slower member sign-ups, betting a potential wave of oral GLP-1 users could drive new gym growth More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

August 6, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Hinge Health acquires Cylinder Health for $105M, expanding into gastrointestinal care to become a multi-condition platform across interconnected chronic conditions Dwyane Wade partners with Cann to launch a low-dose THC beverage inspired by his golf routine, joining athletes betting on functional cannabis Running becomes a premium lifestyle as runners spend nearly $1,500 annually on gear and races, with brands monetizing identity and status More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe  Work with our recruiting firm → https://talent.fitt.co/  Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider  Reach out → insider@fitt.co 

August 5, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: P&G acquires supplement maker Thorne for $3.8B, adding the practitioner-trusted brand to a portfolio that includes Metamucil and Wonderbelly Cleveland Clinic launches the first long-term drone prescription delivery program at a US health system, partnering with Zipline as healthcare competes on convenience World1 launches microsports, 30-second mobile-first competitions backed by Mark Cuban, betting short-form content will reshape how younger audiences consume sports More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe  Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider  Reach out → insider@fitt.co

August 4, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Mayo Clinic publishes studies advancing the science of senescent "zombie" cells, identifying new biomarkers of biological aging to build the foundation for targeted longevity therapies Apple reportedly positions future smart glasses as a health and fitness device, hiring a product leader to extend its wearables health strategy beyond the Apple Watch Nike launches Hybrid, a new footwear platform built for hybrid training and racing, signaling long-term investment in fitness's fastest-growing category More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

Today, I'm joined by Bobby Bitton, co-founder and CEO of O Positiv.   Addressing topics like PMS, vaginal health, and pregnancy, O Positiv's supplements tackle generational taboos to address women's needs from first period to postmenopause.   In this episode, we discuss building a category-defining women's health brand.   We also cover: Why going deeper beats going wider Scaling from DTC to omnichannel retail Winning with TikTok Shop and creator-led marketing   Subscribe to the podcast → insider.fitt.co/podcast  Subscribe to our newsletter → insider.fitt.co/subscribe  Follow us on LinkedIn → linkedin.com/company/fittinsider    O Positiv's Website: https://opositiv.com/  Instagram: www.instagram.com/opositiv/  Tiktok: www.tiktok.com/@opositiv    -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.   Fitt Talent: https://talent.fitt.co/  Consulting: https://consulting.fitt.co/  Investments: https://capital.fitt.co/    Chapters: (00:00) Introduction (00:28) O Positiv overview (02:27) Co-founder dynamics (04:12) Getting their start (05:01) Flow product and PMS relief (05:50) Brand voice and approach (07:30) Split talent and domain expertise (08:20) Company scale and revenue (09:35) Category leadership (10:40) White space strategy (15:00) Product innovation pipeline (18:20) Retail expansion and partnerships (20:30) Profitability trajectory (21:35) Marketing evolution (23:00) DTC to omnichannel shift (25:15) Measuring incrementality (30:00) Deeper not wider strategy (31:45) Focus and team clarity (32:25) Where to find (33:49) Conclusion

July 31, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Function Health secures $450M non-dilutive financing from General Catalyst, using diagnostics as the entry point to build a continuous preventive health platform Spotify introduces Running Mode, an AI-powered experience creating personalized running playlists with coaching prompts as platforms compete on fitness engagement The FTC, joined by California and Utah, sues Hims & Hers over health data sharing and subscription practices, which the company denies and plans to fight More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

July 30, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: World Economic Forum report finds fall-proofing homes, more activity, and hearing aids could save $5.8T by 2040, reframing prevention as a business strategy IWSR research finds 74% of legal-age Gen Z drink alcohol, nearly matching adults, as younger consumers redefine engagement rather than abandon it Doctronic acquires pediatric telehealth company Summer Health, extending its AI care platform to families while gaining proprietary pediatric data Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe  Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider  Reach out → insider@fitt.co 

July 29, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Cleveland Clinic and the NBPA partner on athlete performance and data, exploring athlete-owned infrastructure to extend elite insights into broader sports medicine Samsung unveils Samsung Health Assistant, an AI coach combining phone, watch, and ring data with new cardiovascular features and physician connections International Spa Association reports US spa revenue hit a record $23.5B in 2025 with 191M visits, as operators add recovery-focused services amid staffing pressures Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe  Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider  Reach out → insider@fitt.co   

July 28, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Throne raises $10M Series A to expand its AI-powered toilet sensor beyond gut health, betting the bathroom is the next frontier for passive diagnostics Nike and Hyperice unveil the Air Zoom Hyperslide, a recovery sandal with built-in heat and vibration therapy, embedding recovery into everyday footwear FDA advisory committee votes to recommend compounding six peptides including BPC-157 and MOTS-c, potentially creating a legal pathway out of the gray market Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

Today, I'm joined by Jenny Duan, co-founder & CEO of Clair Health Launching in November, Clair's wrist-worn wearable leverages a multimodal sensor and female biology world model to unlock continuous, noninvasive hormone monitoring. In this episode, we discuss building the data infrastructure for women's health. We also cover: The perimenopause opportunity Designing a proprietary sensor stack Moving toward medical device status Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider  Website: https://wearclair.com/ Instagram: https://www.instagram.com/clair_health  - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities. Fitt Talent: https://talent.fitt.co/Consulting: https://consulting.fitt.co/Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:30) Clair product overview (02:02) Wearable design and form factor (03:00) Women's health landscape (05:40) Hormone tracking solutions gap (06:36) Technology and sensors (08:00) Accuracy and calibration (09:15) Homeodynamic vs. homeostatic (11:30) Clinical applications (13:15) Perimenopause opportunity (14:50) Female founder experience (17:00) Fundraising and team building (20:00) Investor conversations (21:20) Demand signal and waitlist (22:00) Launch strategy (25:10) Healthcare integrations (27:45) Staying laser-focused (29:41) CEO daily priorities (31:20) Clinical trials and strategy (32:12) Consumer vs. medical balance (33:05) Voice AI and app experience (35:02) Where to find (35:54) Conclusion

July 24, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: GlossGenius raises $44M at $1.15B valuation and rebrands as Genius AI, expanding beyond beauty into fitness and med spas with AI back-office tools Science Corp receives European approval for its Prima retinal implant, one of the first commercial neurotech devices restoring partial vision for macular degeneration Hilo raises $19M to bring its wearable blood pressure platform to the US, pairing a screenless device and FDA-cleared cuff with AI coaching More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

July 23, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: The Trump administration announces $5B+ for the Genesis Mission, a government-wide AI initiative uniting 15 agencies to accelerate scientific and drug discovery Garmin acquires TrainingPeaks and TrainHeroic, adding endurance and strength coaching to evolve from device maker into a full-stack performance platform Whoop names cardiologist Dr. Ami Bhatt as chief medical officer, adding clinical credibility ahead of an expected IPO as wearables take on health functions More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe  Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider  Reach out → insider@fitt.co 

July 22, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Garmin launches CIRQA Smart Band, a screenless, subscription-free wearable, as hardware becomes table stakes and data interpretation becomes the real battleground Kalshi partners with AppliedXL to launch prediction markets forecasting clinical trial outcomes and FDA decisions, making drug development probabilities tradable American Heart Association guidance finds up to 400mg of caffeine daily is safe for most adults and may reduce heart disease risk, while warning on energy shots More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe  Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider  Reach out → insider@fitt.co 

July 21, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Samsung Biologics acquires PolyPeptide Group for $1.8B, expanding into peptide manufacturing as GLP-1 demand makes production capacity the real bottleneck Vital Signals unveils Signal Ring, a cuffless smart ring measuring blood pressure continuously, with preorders at $399 ahead of an October launch LeBron James says Nike's path forward starts with reconnecting to the communities and young consumers that built the brand amid slowing growth More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

Today, I'm joined by Marco Suvilaakso, co-founder & co-CEO of Nucu.   Swapping wearables for "nearables," Nucu's low-touch ambient sleep monitoring platform gives guardians insight into kids' and teens' rest patterns.   In this episode, we discuss filling the market gap in pediatric sleep.   We also cover:   Building family-focused healthtech Benefits of real-time hypnogram data Avoiding obsession over metrics   Subscribe to the podcast → insider.fitt.co/podcast  Subscribe to our newsletter → insider.fitt.co/subscribe  Follow us on LinkedIn → linkedin.com/company/fittinsider    Nucu's Website: https://nucuhealth.com/  Nucu's Instagram: https://www.instagram.com/nucuhealth/  Nucu's LinkedIn: https://www.linkedin.com/company/nucu/    -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.   Fitt Talent: https://talent.fitt.co/  Consulting: https://consulting.fitt.co/  Investments: https://capital.fitt.co/    Chapters: (00:00) Introduction (01:33) Marco background and Nucu overview (05:15) Kids/teens market gap  (06:30) Customer feedback and shift (09:54) Form factor redesign (11:20) Sleep consciousness building (15:03) Baseline and trend tracking (16:00) Room conditions correlation (18:31) Deep biometric insights (20:00) Training schedule impact (21:15) Lifespan data architecture (24:15) Ecosystem partnerships (26:30) Avoiding obsession over metrics (29:50) Real-time hypnogram data (33:40) Two target audiences (36:00) Research collaborations (37:07) Conclusion

July 17, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Eli Lilly acquires AtaiBeckley for up to $3.8B, the largest psychedelic medicine deal yet, gaining an intranasal DMT therapy in Phase 3 for depression Wonder closes $650M Series D at $9B valuation, building a vertically integrated food platform spanning restaurants, delivery, and AI personalization Hemispheric emerges from stealth with $52M and Descartes, a foundation AI model trained on EEG data to diagnose depression, PTSD, and Alzheimer's Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe  Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider  Reach out → insider@fitt.co 

July 16, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Eli Lilly makes equity investment in Oura, deepening ties as 100,000+ members log GLP-1 use and wearables become the engagement layer between visits Neko Health closes $700M round ahead of US launch, betting vertically integrated scans can move healthcare upstream with 75% of members prepaying PwC report finds over half of consumers prioritize a longer healthy life and 80% use a wellness app, as health becomes embedded in daily routines Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe  Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider  Reach out → insider@fitt.co 

July 15, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: AMA survey finds 86% of physicians review consumer wearable data, but only 6% say it's integrated into clinical workflows or health records Eternal winds down after failing to secure funding, a reminder that comprehensive preventative care is operationally complex and capital intensive Nirva raises $8M for an AI wearable necklace that listens continuously, shifting consumer health from biometrics toward emotional intelligence Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

July 14, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: IM8 secures up to $1B in non-dilutive financing from General Catalyst after hitting $200M revenue, expecting $300M ARR by year end WHO projects annual cancer cases will climb from 21M to nearly 35M by 2050, driven by aging, obesity, and healthcare inequities Rock Health reports $10.5B raised across 273 digital health deals in H1 2026, the strongest pace since 2021 as capital concentrates Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

Today, I'm joined by Stephen Ellsworth, founder of poppi.   Originally launched at farmers markets as "Mother Beverage," poppi rebranded in 2020 and scaled rapidly before being acquired by PepsiCo for nearly $2B.   In this episode, we discuss cultivating consumer obsession.   We also cover:   How 2.5 years at farmers markets became the ultimate R&D Why the $50M revenue milestone matters Landing a deal on Shark Tank Subscribe to the podcast → insider.fitt.co/podcast  Subscribe to our newsletter → insider.fitt.co/subscribe  Follow us on LinkedIn → linkedin.com/company/fittinsider    Website: www.drinkpoppi.com/  Stephen's Instagram: https://www.instagram.com/stephenellsworth_/    -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com  to learn more about its smart fitness ecosystem for fitness and health facilities. Fitt Talent: https://talent.fitt.co/  Consulting: https://consulting.fitt.co/  Investments: https://capital.fitt.co/    Chapters: (00:00) Introduction (01:49) Background and poppi origin story (02:40) Mother Beverage to poppi journey (04:50) Two-year R&D at farmers market (06:20) Shark Tank and capital inflection (08:12) Rebranding decision and strategy (11:00) 2020 timing and category alignment (12:40) Intuition-driven product development (13:40) COVID acceleration (14:45) $50M inflection point (16:20) Founder preferences: zero to one vs. scaling (17:50) Product obsession and team building (18:40) 15–20% better formula (20:00) poppi playbook and thinking differently (21:50) Democratizing better-for-you foods (25:30) PepsiCo acquisition concerns (28:45) Large incumbents vs. innovation (31:00) Post-acquisition emotions (35:15) Preferment vs. retirement (37:30) What's next (39:15) Conclusion

July 10, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Bold adds Medicare-backed GLP-1 prescriptions to virtual weight management, pairing medication with strength training as CMS's new Bridge program cuts costs to $50/month UK startup Reformed raises $22M Series A after scaling to $70M revenue, embedding collagen and creatine into coffee and matcha to upgrade existing habits Whoop hires former Nike CMO DJ van Hameren to lead global marketing ahead of a potential IPO, broadening beyond athletes past three million subscribers More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

July 9, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: The New Consumer survey finds younger demographics interested in peptides but wanting clinical guidance, as an FDA panel weighs expanded compounding this month MIT analyzes 28,000 US neighborhoods with AI, finding walkable, mixed-use design generates up to 4x greater health gains in underserved communities NYT physician argues the eight-hour sleep obsession has outpaced science, as trackers fuel "orthosomnia" and quality matters more than a universal target More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe  Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider  Reach out → insider@fitt.co 

July 8, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Gallup survey finds 11% of US adults now take GLP-1s for weight loss, nearly quadruple 2024, as compounded versions gain share on cost American Time Use Survey shows only 30% of adults socialize daily as gyms and studios grow 60% over 15 years, filling the social gap Medtronic partners with Corsano Health to bring FDA-cleared multi-parameter wearable to hospitals, moving continuous monitoring into clinical care Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe  Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider  Reach out → insider@fitt.co 

July 7, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Premier Lacrosse League closes $100M Series E, the largest raise in pro lacrosse history, planning independently owned franchises by 2028 Gymshark founder Ben Francis in talks to buy back part of General Atlantic's stake, betting on founder-led control over institutional Nutrabolt explores IPO that could raise up to $1B as C4 Energy grows into a top-five energy drink More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

Today, I'm joined by Matteo Franceschetti, co-founder & CEO of Eight Sleep.   Scaling its AI-powered, temperature-regulating mattress across 35 countries, the sleep optimization company is tapping the world's largest sleep dataset to pursue predictive health and early disease detection.   In this episode, we discuss the shift from sleep tracking to sleep intervention.   We also cover: Building a data-led operating system Investing in women's health Mattress as medical device   Subscribe to the podcast → insider.fitt.co/podcast  Subscribe to our newsletter → insider.fitt.co/subscribe  Follow us on LinkedIn → linkedin.com/company/fittinsider    Eight Sleep's Website: www.eightsleep.com  Eight Sleep on Instagram: https://www.instagram.com/eightsleep  Matteo on X: https://x.com/m_franceschetti?lang=en    -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.   Fitt Talent: https://talent.fitt.co/  Consulting: https://consulting.fitt.co/  Investments: https://capital.fitt.co/    Chapters: (00:00) Introduction (01:19) Global expansion update (02:50) Sleep optimization evolution (03:20) AutoPilot technology (04:40) Product ecosystem (06:25) Closing the loop on data (08:15) Clinical research foundation (10:25) Medical device trajectory (13:00) Premium positioning (14:50) Democratization strategy (15:45) Women's health focus (16:35) Sleep compression (18:25) Dataset, hardware, AI pyramid (19:50) Medical device category evolution (22:10) Data retention advantage (23:15) Health operating system (25:30) Acceleration and prioritization (27:00) Finding the S-curve (31:35) CEO role reinvention (33:00) Women's health and AI (34:55) Where to find (35:26) Conclusion

July 1, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Life Time CEO Bahram Akradi calls GLP-1 threat "a wrong bet," positioning MIORA clinics as companion to treatment as research shows pairing exercise could prevent 50,000 cardiovascular events Oura joins research initiative providing biometric data to study veterans undergoing psychedelic therapies, adding continuous physiological context to mental healthcare Anthropic launches Claude Science and internal drug discovery program focused on neglected diseases, using AI directly rather than just selling tools to life sciences companies More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe  Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider  Reach out → insider@fitt.co 

June 30, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Apothékary raises $16M to expand retail distribution and product innovation, targeting $40M revenue as TikTok Shop and omnichannel growth signal a shifting playbook for wellness brands Wellness culture expands beyond optimization as listening bars, tea houses, and phone-free gatherings create space for community over performance metrics FDA announces advisory committee to determine whether peptides like BPC-157 and TB-500 can be compounded, with some advisers' industry ties raising conflict-of-interest questions Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

Today, I'm joined by Evan Quinn, co-founder and CEO of hiyo. A nonalcoholic social tonic with adaptogens, nootropics, and botanicals, hiyo has expanded from DTC to 11K+ retail locations nationwide. In this episode, we discuss building a new category around social wellness. We also cover: Music and culture partnerships The household penetration opportunity Creating a proprietary "float" feeling from functional ingredients Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider  hiyo's Website: www.drinkhiyo.comhiyo's Instagram: https://www.instagram.com/drinkhiyo/  - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities. Fitt Talent: https://talent.fitt.co/Consulting: https://consulting.fitt.co/Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (04:00) Company and founder story (05:25) College inspiration and founding (06:50) Social Tonic category definition (08:35) Avoiding mocktail positioning (10:45) Straddling three industries (12:20) The "float" concept (15:05) Early traction and social proof (16:30) DTC-to-wholesale transition (17:45) Retail expansion strategy (21:00) Music and culture partnerships (23:00) Ingredient philosophy (25:01) Staying disciplined on innovation (28:30) Regulatory compliance and quality (29:16) Category constriction and white space (31:30) Household penetration opportunity (34:00) Red Bull comparison and hiyo lifestyle (35:45) Meaning and ritual in wellness (36:30) Where to find (38:00) Conclusion  

June 26, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: America spent $5.7T on healthcare last year up 7.3%, now 18.4% of the economy with prescription drug spending jumping 11%, projected to reach $9T by 2034 ABC Fitness finds new gym memberships declined 9% with cancellations up 8%, while studio visits climbed 27% as retention and community become key differentiators London Marathon expands to two days and 100,000 participants in 2027 as demand outgrows supply, with races introducing lotteries amid bigger fields and prize purses More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe  Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider  Reach out → insider@fitt.co 

June 24, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Whoop wins FDA reprieve as agency drops warning letter over Blood Pressure Insights feature, giving wearable companies a clearer path to advanced health metrics without full device oversight Xella Health launches multi-omic platform combining genomics, hormones, and lifestyle data to assess 130+ conditions affecting women, building 15,000 waitlist after $3.7M pre-seed EGYM Wellpass survey finds 76% of employees exercise weekly yet 66% say jobs drive sedentary behavior, with workplace wellness influencing retention for six in ten workers More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe  Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider  Reach out → insider@fitt.co 

June 23, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Google researchers publish findings showing smartphones can estimate heart rate by detecting facial blood flow changes through front-facing cameras Survey of 18,000 Americans finds people with depression increasingly combine cannabis, supplements, GLP-1s, and online communities alongside traditional care, especially younger adults Midi Health expands into skincare with prescription-grade topicals addressing hormone-related skin changes, embedding care into daily routines as women's health expands beyond symptoms More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

June 23, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Temple unveils Entropy, a new biomarker measuring real-time metabolic and stress load using blood flow patterns at the temple to track the physiological cost of exercise and recovery Amazfit launches Helio Strap Pro adding motion tracking and muscular load data for HYROX competitors, building a purpose-built system for hybrid training  Neko Health adds body composition tracking and wearable integrations, combining a year of sleep and activity data with in-clinic scans measuring visceral fat and metabolic health More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

Today, I'm joined by Danielle DuBoise, co-founder of Sakara Life. With 15 years in business, Sakara has evolved from plant-based meal delivery service to full-blown functional food and supplement brand with a focus on gut and metabolic health. In this episode, we discuss turning operational complexity into a competitive advantage. We also cover: Fresh food logistics Raising capital selectively Navigating trends vs. nutrition science Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider  Sakara's Website: www.sakara.comSakara on Instagram: https://www.instagram.com/sakaralife/ Danielle on Instagram: https://www.instagram.com/DanielleDuboise/  - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities. Fitt Talent: https://talent.fitt.co/Consulting: https://consulting.fitt.co/Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:15) Company evolution (02:45) Meal delivery complexity (05:45) Operational moat (07:45) Nutrition messaging (09:25) Education and product delivery (10:25) Resisting trends (12:45) Brand philosophy (15:15) "Eat clean, play dirty" (16:45) Maintaining premium brand (18:30) Inflection points (19:15) Nationwide shipping unlock (21:15) Fiber era opportunity (23:00) Growth strategy shift (24:30) Analog and micro-influencers (25:40) Leadership transition (28:15) Raising capital selectively (29:40) Where to find (30:41) Conclusion

June 19, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Midjourney enters healthcare with full-body ultrasound scanner creating MR-like images in 60 seconds, plus plans for wellness spas with first San Francisco location in 2027 Nike launches elite training division dedicated to competitive fitness athletes as Adidas and On race to own the hybrid fitness ecosystem following HYROX's rapid growth State of the Nation Project finds broad declines in life satisfaction, trust, and social connection across all states despite economic growth, explaining wellness's shift toward community and belonging Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe  Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider  Reach out → insider@fitt.co

June 18, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Clair raises $11.6M ahead of November launch of continuous hormone monitor using 10 biosensors and 130+ biomarkers to estimate estrogen and progesterone, with 25,000 on waitlist Solius launches SoleusPro, an FDA-cleared device delivering personalized UVB therapy without prescription, securing 1,000+ pre-orders as startups engineer the environment around the body Balenciaga partners with Barry's for global studio takeovers across eight cities with branded classes and specialty smoothies as fashion, fitness, and luxury overlap Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe  Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider  Reach out → insider@fitt.co  

June 17, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Future expands beyond fitness into nutrition, sleep, recovery, and preventative health with dedicated coaches and DEXA scans after raising $75M and merging with Tom Brady's Autograph Kimba launches with $6.5M for AI-powered sleep system using personalized scent therapy to actively intervene throughout the night, integrating with Whoop, Oura, and Apple Watch Everlab raises $46M Series A to scale preventative care platform globally, with 25%+ of members having findings missed by traditional healthcare across 20,000 patients Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

June 16, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Rhoback secures investment from CHAMP, the athlete-backed fund from L Catterton and Patricof, after surpassing $150M revenue while profitable since inception in 2016 Enhanced Games announces $50M round led by Apeiron, positioning competition as customer acquisition engine for telehealth, peptide, and performance medicine platform after reaching 1B+ viewers L Catterton reportedly in exclusive talks to acquire major stake in HYROX as 1.3M+ people competed across 140 events, adding to portfolio including Peloton, Solidcore, and Equinox Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

Today, I'm joined by Jess Haghani, founder & CEO of Lucille. Lucille is reimagining senior nutrition with high-quality ingredients, thoughtful design, and branding that celebrates aging with dignity. In this episode, we discuss creating next-gen senior nutrition products. We also cover: Challenging age-related stereotypes Marketing to older adults and their caregivers Why senior nutrition products have lacked innovation Subscribe to the podcast → insider.fitt.co/podcast  Subscribe to our newsletter → insider.fitt.co/subscribe  Follow us on LinkedIn → linkedin.com/company/fittinsider    Lucille's Website: www.lucillehealth.com  Lucille on Amazon: http://bit.ly/4g76Xgo  Lucille on Instagram: https://www.instagram.com/lucillehealth/#    -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.   Fitt Talent: https://talent.fitt.co/  Consulting: https://consulting.fitt.co/  Investments: https://capital.fitt.co/    Chapters: (00:00) Introduction (01:25) Company background (02:25) Personal story (05:00) Market gap insight (06:40) Why no innovation (09:25) Ageism and discrimination (11:50) Formulation approach (14:20) Nutrition science (17:40) Packaging accessibility (20:20) Consumer awareness (23:40) Branding strategy (25:40) Social media engagement (26:50) Grandmother inspiration (27:45) Go-to-market channels (30:00) Near-term focus (31:38) Where to find (32:17) Conclusion

June 12, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: The90 launches Gem, a UV-tracking pendant measuring real-time UVA and UVB exposure with personalized skin profiles, as 90% of visible skin aging is attributed to UV exposure Apple announces menopause and perimenopause tracking features in Health app at WWDC, bringing hormonal health to one of the world's largest platforms Xponential Fitness agrees to pay $3.9M settling NY attorney general allegations it misled franchisees on studio opening timelines, averaging 13 months versus promised 3-6 months More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

June 11, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Federal study finds alcohol health risks begin at one drink per day with one-in-1,000 premature death risk, rising to one in 25 at two drinks, adding pressure as moderation goes mainstream Tom Brady partners with Gopuff to launch organic coconut water brand Good Nut as category sales rise 115% year-over-year, projected to reach $11B by 2030 SoulCycle CEO Evelyn Webster steps down after six years amid additional studio closures, as strength clubs and recovery concepts expand options beyond the bike More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

June 10, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: AG1 launches AG1 Pro combining flagship greens with creatine, Calcium-HMB, and muscle health ingredients as creatine moves from sports nutrition to mainstream longevity supplement Therabody launches CryoTherm Palm handheld thermoregulation device tested with USC and IMG athletes, expanding from recovery into performance enhancement Stars + Honey raises $24M from VMG Partners targeting $50M revenue, combining collagen peptides with protein at intersection of beauty, wellness, and nutrition More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

June 9, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Victor Wembanyama turns down multimillion-dollar soda deals, aligning with health-focused brands like Barcode as athletes evolve endorsements into personal positioning Melinda French Gates pledges additional $215M toward reproductive and midlife health through Pivotal, as women's health still receives just 6% of private healthcare investment Peloton acquires Pilates startup Skōp to push into functional fitness, integrating form tracking as mat-based Pilates engagement rises 48% year-over-year More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

Today, I'm joined by Dane McCarthy, founder of Club Athletic.   Club Athletic (fka The Athletic Clubs) is a team-based fitness concept centered on "training squads" — small, consistent groups that train together under a dedicated coach.   In this episode, we discuss building community and accountability through small-group training.   We also cover: The company's recent rebrand Expanding beyond NYC to Chicago Dane's vision to reach 2K squads by 2030   Subscribe to the podcast → insider.fitt.co/podcast  Subscribe to our newsletter → insider.fitt.co/subscribe  Follow us on LinkedIn → linkedin.com/company/fittinsider    Website: www.clubathletic.co  Contact: dane@athleticclubsgroup.com  Hiring: Coaches wanted https://apply.workable.com/the-athletic-clubs/?lng=en    -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities. Fitt Talent: https://talent.fitt.co/  Consulting: https://consulting.fitt.co/  Investments: https://capital.fitt.co/    Chapters: (00:00) Introduction (01:54) Current state rebranding (03:08) Squad model (04:26) Training squads differentiation (06:06) Community infrastructure (08:09) Dunbar's law (10:01) Community building at scale (12:04) Modality details (14:29) Results and consistency (18:20) Gen Z training trends (21:04) Chicago expansion (24:01) Rebrand positioning (26:37) New locations timeline (29:36) Density strategy (31:46) 2K squads by 2030 (33:26) Where to find (35:55) Conclusion

June 5, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Vida Health partners with Instacart Health to turn nutrition guidance into grocery purchases via Fresh Funds stipends, reaching 98% of US households including food desert communities Athletic Brewing launches largest-ever summer campaign increasing media spend 120% with first MLB partnership featuring Dodgers star Teoscar Hernández as off-premise sales rise 24% Hims appoints longevity medicine expert Dr. Anant Vinjamoori as Chief Medical Officer, signaling expansion beyond hair loss into metabolic health, hormones, and regenerative medicine Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

June 4, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Meta spins Supernatural into independent company Supernatural Health, bringing back original founders and coaches with standalone app launching later this year Eternal launches AI-generated audio episodes transforming wearable data, bloodwork, and DEXA scans into personalized health briefings built into its new super app NewLimit, co-founded by Coinbase CEO Brian Armstrong, raises $435M at $3.1B valuation for epigenetic reprogramming therapies after showing age reversal in human liver cells Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

June 3, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: David sells out ice cream line in 28 minutes packing 30g protein and under 2g sugar per pint as protein-first platform beyond bars Stephen Curry signs 10-year deal with Chinese sportswear giant Li-Ning spanning basketball, athleisure, and golf with Curry Brand stores planned across US and China Nude Miami opens 5,000-square-foot flagship in Brickell as "America's Healthiest Grocer," joining Erewhon and Happier Grocery in transforming food retail into wellness experience Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

June 2, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Strava locks down platform with new developer fees, tighter API restrictions, and login walls to prevent AI scraping as developer ecosystem grows to 241K members ahead of IPO US golf rounds are up 5.3% year-over-year with off-course participation surging 63% since 2019, as nearly 19M Americans now play exclusively at venues like Topgolf and simulators Whey protein demand breaks supply chain with prices up 50% since January, fueled by 70% of Americans seeking more protein and GLP-1 users preserving muscle Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co