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9 episodes with luxco
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2 episodes with luxco
2 episodes with luxco
2 episodes with luxco
2 episodes with luxco
In our latest episode of the Bourbon Lens, Jake travels to Bardstown to sit down with John Rempe, Master Distiller of Lux Row. During the interview the distillery was electric as their Front Row members were awaiting some of the first sips of the new Blood Oath Pact 11 release. Our conversation centered around the new bourbon finished in anejo Tequila barrels. However, there is a lot happening at the distillery as they continue to become a household name across the world. Sit back and buckle in for the latest episode of the Bourbon Lens. Stream this episode on your favorite podcast app and be sure to drop us a review while you're there. We are thankful for your support over the last 6 years. We must give the biggest shoutout to our amazing community of Patreon supporters! As always, we'd appreciate it if you would take a few minutes time to give us feedback on Bourbon Lens podcast. If you enjoy our content, consider giving us a 5 Star rating on your favorite podcast app, leave us a written review, and tell a fellow bourbon lover about our show. Follow us @BourbonLens on Instagram, Facebook, LinkedIn and X. Also, consider supporting Bourbon Lens on Patreon for some of the behind the scenes, to earn Bourbon Lens swag, join the Bourbon Lens Tasting Club, and more. If you have any comments, questions, or guest suggestions, please email us at Info@BourbonLens.com. Check out BourbonLens.com to find our blog posts, whiskey news, podcast archive, and whiskey reviews. Cheers,Scott and JakeBourbon Lens About John Rempe At Lux Row Distillers, we have a passion for craft. We're a blend of different personalities bound together by a love of bourbon. When trying to describe John E. Rempe's relationship with bourbon, the word “passion” doesn't come close. John, a certified food scientist with a bachelor's degree in biology from St. Louis University and over 25 years of experience in distillation of spirits, has been at the forefront of crafting world-class bourbons in the company's award-winning portfolio. He has created brands like David Nicholson Reserve, Rebel 10-year, and the ultra-premium Blood Oath series, and has also been heavily involved in the oversight of Luxco's award-winning bourbon portfolio, which includes the Rebel Bourbon, Ezra Brooks, David Nicholson, Daviess County and Blood Oath bourbon families. He may have a favorite bourbon in the distillery's lineup, but that's a secret he'll never tell. About LuxCo Founded in St. Louis in 1958 by the Lux Family, Luxco is a leading producer, supplier, importer and bottler of beverage alcohol products. Our mission is to meet the needs and exceed the expectations of consumers, associates and business partners. Merged with MGP Ingredients, Inc. in 2021 (Nasdaq: MGPI), Luxco operates as MGP's Brands Division and manages all MGP/Luxco brands. This extensive and award-winning spirits portfolio includes well-known brands from four distilleries: Bardstown, Kentucky-based Lux Row Distillers, home of Ezra Brooks, Rebel, Blood Oath, David Nicholson and Daviess County; Lebanon, Kentucky-based Limestone Branch Distillery, maker of Yellowstone Kentucky Straight Bourbon Whiskey, Minor Case Straight Rye Whiskey and Bowling & Burch Gin; Jalisco, Mexico-based Destiladora González Lux, producer of 100% agave tequilas, El Mayor, Exotico and Dos Primos; and Ross & Squibb Distillery in Lawrenceburg, Indiana, where Remus Straight Bourbon Whiskey and Rossville Union Straight Rye Whiskey are produced. The innovative and high-quality brand portfolio also includes Penelope Bourbon, Everclear Grain Alcohol, Pearl Vodka, Saint Brendan's Irish Cream, The Quiet Man Irish Whiskey, Green Hat Gin and other well-recognized brands. For more information about the company and its brands, visit luxco.com. About Rebel Bourbon: Distilled in Bardstown, Kentucky, by Lux Row Distillers Master Distiller John Rempe, Rebel Bourbon features a wheated mash bill that is true to its original recipe dating back to 1849. Known for its smoother, sweeter flavor, highlighted by delicious caramel and vanilla flavor notes, Rebel celebrates the “Rebel spirit in all of us” – especially those who embrace freedom, defiance and a little attitude. In 2023, Rebel Bourbon 10 Year Single Barrel Kentucky Straight Bourbon Whiskey was awarded a gold medal at the San Francisco World Spirits Competition and a Double Platinum ASCOT award. The brand's Rebel 100 Kentucky Straight Bourbon Whiskey was awarded gold medals at the 2023 SIP and ASCOT awards.
Send us a textYellowstone Bourbon honors America's first national park while exploring the rich history behind this iconic brand that dates back to 1872. Stephen Beam, descending from two legendary distilling families, revived this historic label through Limestone Branch Distillery, continuing a tradition that survived Prohibition and multiple ownership changes.• One dollar from every bottle sold supports Yellowstone National Park• The brand was one of only six distilleries permitted to sell medicinal whiskey during Prohibition• Stephen Beam founded Limestone Branch in 2010, merging his family heritage with modern distilling• Limestone Branch began with just one barrel per day production capacity• Brand ambassador Stephen Fonte travels with cigars and bourbon for pairing experiences• The Toasted expression offers notes of root beer, sarsaparilla, burnt caramel, and cinnamon• The Beam and Dant families were united through marriage, connecting two distilling dynasties• Yellowstone's label features the iconic waterfall from the national parkJoin us next week for Derby Week festivities as we continue our exploration of America's historic bourbon brands and their connections to Kentucky traditions.The rich legacy of Yellowstone Bourbon stretches back to 1872, when this historic brand was established to honor America's first national park. Tonight, we journey through time to uncover how two of Kentucky's greatest distilling families—the Beams and the Dants—created a whiskey tradition that has survived Prohibition, changing ownership, and industry consolidation to emerge stronger than ever.Stephen & Paul Beam, carrying the bloodline of both legendary families, founded Limestone Branch Distillery in 2010 with a mission to reclaim their family's heritage. Starting with just one barrel per day and fermenting in modest equipment, They eventually partnered with Luxco to become the steward's of Yellowstone—a brand that once belonged to his ancestors. We explore how this full-circle journey represents the heart and soul of Kentucky bourbon culture.What makes Yellowstone toasted truly special goes beyond its remarkable flavor profile of root beer, burnt caramel, and cinnamon toast notes. For every bottle sold, one dollar supports conservation efforts at Yellowstone National Park, creating a connection between America's whiskey heritage and its natural treasures. The iconic waterfall label serves as a reminder of this unique partnership between distilling and conservation.We're joined by Knobs for his first podcast appearance with his new nickname as we sample Yellowstone's acclaimed Toasted expression, breaking down its aroma, body, taste, and finish through our signature Old Louisville Whiskey Company Barrel Bottle Breakdown rating system. Along the way, we debate the science of neck pours, the effect of synthetic corks, and whether bourbon evolves after it leaves the barrel—all while celebrating the storytelling tradition that makes bourbon culture so captivating.Have you experienced Yellowstone's connection to America's first national park? Share your thoughts, subscribe to our podcast, and join us next week for Derby Week as we continue celebrating the spirits that make Kentucky famous!voice over Whiskey Thief If You Have Gohsts Add for SOFLSupport the showhttps://www.scotchybourbonboys.com The Scotchy bourbon Boys are #3 in Feedspots Top 60 whiskey podcasts in the world https://podcast.feedspot.com/whiskey_podcasts/
Send us a Text Message.How are major corporations shaping the bourbon industry, and what does this mean for your favorite pours? Discover the intricate dynamics of corporate ownership in the world of bourbon as we take you through the influence of industry giants like Campari, Suntory, Sazerac, Heaven Hill, and Brown-Forman. We're celebrating our milestone of 50,000 YouTube subscribers by offering a deep dive into how these companies are guiding the future of beloved brands from Evan Williams to Elijah Craig. Your feedback has been crucial in shaping our journey, and we look forward to more engaging discussions with you.Join us for an in-depth exploration of the histories and strategies of key whiskey brands. From Sazerac's pride in Buffalo Trace to Beam Suntory's innovative blends, we discuss how tradition meets corporate strategy to create exceptional spirits. We shine a light on the importance of local grain sourcing and experimentation in Kentucky, bringing you closer to the heart of bourbon craftsmanship. Brown-Forman's contributions and the expertise of industry stalwarts like Greg Schneider are also in the spotlight, painting a vivid picture of the blend between old-school methods and modern corporate backing.We also break down the complexities of ownership in the whiskey market, including Luxco's acquisition by Ross and Squibb and its impact on brands like Yellowstone and Rebel Yell. Explore the new offerings from Jack Daniels and Jim Beam that keep enthusiasts coming back for more. Plus, learn about the exclusive opportunities for collectors and the critical role of master distillers in maintaining quality amidst corporate shifts. As we wrap up, we remind everyone to enjoy bourbon responsibly and hint at future episodes where we'll dive deeper into individual distilleries and their rich histories.Add for SOFL ad for Rosewood bourbon If You Have GohstsSupport the Show.https://www.scotchybourbonboys.com
Season 3, episode 11 is here! Searching for Pappy, of course, leads off the show. We discuss our recent whiskey purchases, including; Hirsch single barrel double oak bourbon, High n Wicked straight rye and bourbon, plus much more!We conclude the podcast with our first edition of unboxing. We each had a box to open and of course whiskey was inside. Steve received, for his birthday, Glenfarclas 105. In our recent trip to Germany he first had this scotch and fell in love with it. Now, he has his own bottle! Also, we received from LUXCO, Rebel 10yr Single barrel bourbon (thank you, Patrick!). Please follow us on YouTube at THE Real Bourbon Bros PodcastFacebook https://www.facebook.com/profile.php?id=100084695736225Twitter (X) https://twitter.com/realbourbonbrosInstagram https://www.instagram.com/therealbourbonbros/Youtube https://www.youtube.com/channel/UCu-cAAHnZBmAO01tFt_155ATik Tok https://www.tiktok.com/@therealbourbonbrosOr email us at bourbonandbros@gmail.comThank you for giving us a listen, please feel free to contact us and leave us a comment.THE Real Bourbon Bros
Expansion to Acquisition: Penelope's Journey Join us in this engaging episode of our podcast as we catch up with Mike and Danny from Penelope Bourbon. It's been a whirlwind couple of years for Penelope, and we dive deep into the changes, challenges, and innovations that have shaped the company. From expanding markets and increasing the age of their barrels to being acquired by Luxco, Mike and Danny share their journey and the ethos behind building a brand that stands the test of time. We also explore their approach to new product development, including the exciting releases under their Cooper series and the meticulous process behind blending and finishing. Whether you're a whiskey aficionado or just curious about the business of spirits, this episode offers valuable insights into the passion and strategy behind Penelope Bourbon.
A complete summary of our trip to Poland and Germany are detailed in this episode. From the food we ate, to the sights we saw to the drinks we had, what a trip! Also, a bonus Whiskey Scoreboard entry with Ezra Brooks 99 Proof finished in port wine casks. Steve reviews this newest bottle to the collection, thank you Patrick Berry at Luxco for the sample! And for the sampe of Blood Oath Pact 10! Plus!! Searching for Pappy has returned with Old Soul SP (thanks, Calvin), Blood Oath Pact 10, JD 10yr and 1793 BiB discussed!Please follow us on YouTube at The Real Bourbon Bros PodcastFacebook https://www.facebook.com/profile.php?id=100084695736225Twitter (X) https://twitter.com/realbourbonbrosInstagram https://www.instagram.com/therealbourbonbros/Youtube https://www.youtube.com/channel/UCu-cAAHnZBmAO01tFt_155ATik Tok https://www.tiktok.com/@therealbourbonbrosOr email us at bourbonandbros@gmail.comThank you for giving us a listen, please feel free to contact us and leave us a comment.The Real Bourbon Bros
Episode 120 features Everclear Grain Alcohol. Bottled in 750ml at 95% ABV, or 190 proof and it retails for about $21.Enjoy this episode with something you've made with Everclear.Everclear's official website: https://diywitheverclear.com/Brief Historical Timeline:1922 - Everclear is mentioned in various issues of the Druggists Circular as a product of American Distilling Company.1936 - Article lists Everclear alongside whiskey, gin and rum.1950 - Everclear is registered as a trademark.1981 - American Distilling Company sells the Everclear brand to David Sherman Corporation.2006 - David Sherman Corporation rebrands as Luxco.2015 - First marketing campaign for Everclear, the "Make It Your Own" is launched. 2018 - New packaging, labeling is introduced.2021 - Luxco is purchased by MGP Ingredients.Key Cocktails:Everclear is described as a blank canvas, a clean slate and open invitation to make it your own. Everclear will add more "Punch to your Punch." Ample recipes are featured on the brand's website. References:Luxco WebsiteVinepair Article on Everclear HistoryVinepair List on EverclearThe Druggists Circular Punch Article on RebrandPress Release on Updated PackagingWikipedia Article on EverclearMGP Purchase of LuxcoArt Alexakis Quote on Everclear as his Band NameContact Information:Official show website is: www.liquorandliqueurconnoisseur.comJoin my mailing list: http://eepurl.com/hfyhHfFacebook: https://www.facebook.com/liquorandliqueurconnoisseurInstagram: https://www.instagram.com/LiquorandLiqueurConnoisseur/
The worlds of Bourbon and NASCAR collide in this week's episode of Bourbon Lens. Kyle “Rowdy” Busch and Master Distiller John Rempe from Lux Row Distillers talk all things Rebel Bourbon. For the first time ever, Kyle's #8 Chevy Camaro is fully wrapped in Rebel Bourbon branding this weekend for the NASCAR Cup Series in Richmond. We discuss the partnership between Rebel Bourbon and Kyle Busch, the importance of sponsors in the sport, and how Kyle exemplifies the Rebel Spirit. Master Distiller John Rempe talks about his work at Lux Row Distillers, production of the Rebel line of spirits, and working with Kyle to teach him more about Kentucky Bourbon. Don't miss this episode of Bourbon Lens and be sure to tune into Sunday's Toyota Owners 400 at Richmond Raceway to see the Rebel Bourbon Camaro on track!! Stream this episode on your favorite podcast app and be sure to drop us a review while you're there. We are thankful for your support over the last 5 years. We must give the biggest shoutout to our growing Patreon Community of supporters! As always, we'd appreciate it if you would take a few minutes time to give us feedback on Bourbon Lens podcast. If you enjoy our content, consider giving us a 5 Star rating on your favorite podcast app, leave us a written review, and tell a fellow bourbon lover about our show. Follow us @BourbonLens on Instagram, Facebook, LinkedIn and X. Also, consider supporting Bourbon Lens on Patreon for some of the behind the scenes, to earn Bourbon Lens swag, join the Bourbon Lens Tasting Club, and more. If you have any comments, questions, or guest suggestions, please email us at Info@BourbonLens.com. Check out BourbonLens.com to read our blog posts, whiskey news, podcast archive, and whiskey reviews. Cheers,Scott and JakeBourbon Lens About the Partnership: Who is Kyle “Rowdy” Busch and RCR? Kyle Busch, also known as “Rowdy,” is a professional stock car racing driver currently driving for RCR, short for Richard Childress Racing, in the NASCAR Cup Series. He's known for his aggressive driving style and competitive spirit, earning him numerous victories and championships throughout his career. RCR is a renowned team in the world of NASCAR. They have a long history of success and have fielded some of the most iconic drivers in the sport, including Dale Earnhardt Sr. and Kevin Harvick. What the Rebel Spirit Means to Rowdy “Freedom, defiance, and attitude.” This is why Kyle, RCR, Rebel Bourbon, and the No. 8 Chevrolet are the perfect match. A match made in heaven? Whiskey heaven, maybe. “We wanted a team who does their own thing and embodies the essence of our brand. With Kyle and the RCR team, we found the perfect partner to bring the spirit and attitude of the Rebel brand to fans who feel the same way.” – Philip Lux, brand manager for Rebel Bourbon. The Spirit of NASCAR The intensity of Rebel Bourbon and NASCAR embody a spirit of daring and defiance, where it's not about reaching limits but shattering them. Kyle “Rowdy” Busch doesn't just drive – he lives and breathes the spirit of a rebel. He knows that to taste victory, you have to tip a little at the edge of tradition. About Rebel® Bourbon Distilled in Bardstown, Kentucky, by Lux Row Distillers Master Distiller John Rempe, Rebel Bourbon features a wheated mash bill that is true to its original recipe dating back to 1849. Known for its smoother, sweeter flavor, highlighted by delicious caramel and vanilla flavor notes, Rebel celebrates the “Rebel spirit in all of us” – especially those who embrace freedom, defiance and a little attitude. In 2023, Rebel Bourbon 10 Year Single Barrel Kentucky Straight Bourbon Whiskey was awarded a gold medal at the San Francisco World Spirits Competition and a Double Platinum ASCOT award. The brand's Rebel 100 Kentucky Straight Bourbon Whiskey was awarded gold medals at the 2023 SIP and ASCOT awards. About Luxco® Founded in St. Louis in 1958 by the Lux Family, Luxco® is a leading producer, supplier, importer and bottler of beverage alcohol products. Our mission is to meet the needs and exceed the expectations of consumers, associates and business partners. Merged with MGP® Ingredients, Inc. in 2021 (Nasdaq: MGPI), Luxco operates as MGP's Brands Division and manages all MGP/Luxco brands. This extensive and award-winning spirits portfolio includes well-known brands from four distilleries: Bardstown, Kentucky- based Lux Row Distillers®, home of Ezra Brooks®, Rebel®, Blood Oath®, David Nicholson® and Daviess County®; Lebanon, Kentucky-based Limestone Branch Distillery®, maker of Yellowstone® Kentucky Straight Bourbon Whiskey, Minor Case® Straight Rye Whiskey and Bowling & Burch® Gin; Jalisco, Mexico-based Destiladora González Lux, producer of 100% agave tequilas, El Mayor®, Exotico® and Dos Primos®; and Ross & Squibb® Distillery in Lawrenceburg, Indiana, where Remus® Straight Bourbon Whiskey and Rossville Union® Straight Rye Whiskey are produced. The innovative and high-quality brand portfolio also includes Penelope® Bourbon, Everclear® Grain Alcohol, Pearl® Vodka, Saint Brendan's® Irish Cream, The Quiet Man™ Irish Whiskey, Green Hat® Gin and other well-recognized brands. For more information about the company and its brands, visit luxco.com. About Richard Childress Racing: Richard Childress Racing (www.rcrracing.com) is a renowned, performance-driven racing, marketing and manufacturing organization. Incorporated in 1969, RCR has celebrated over 50 years of racing and earned more than 200 victories and 16 championships, including six in the NASCAR Cup Series with the legendary Dale Earnhardt. RCR was the first organization to win championships in the NASCAR Cup Series, NASCAR Xfinity Series and NASCAR Truck Series and is a three-time winner of the Daytona 500 (1998, 2007, 2018). Its 2024 NASCAR Cup Series lineup includes two-time NASCAR Cup Series champion Kyle Busch (No. 8 Chevrolet) and 2017 Coca-Cola 600 winner and 2018 Daytona 500 champion Austin Dillon (No. 3 Chevrolet). RCR fields a full-time NASCAR Xfinity Series program with Jesse Love (No. 2 Chevrolet) and Austin Hill (No. 21 Chevrolet).
History of distillerySourcing for a long time2015 broke ground on their own distillery, opened in 20182021 Lux Row was bought by MGPNo mixing of MGP and LuxCo product, luxco is still distilled in KYMGP bought it for the distribution network.This is why we now have George remus available, as well as rossville. MGP Products that now have a distribution networkThe juice4 grain double single barrelCombines a single barrel of Rye bourbon and single barrel wheated bourbonIs this still a single barrel? Support the showWebsite:www.whiskeychaserspod.comFacebook:https://www.facebook.com/whiskeychaserspodcastInsta:https://www.instagram.com/whiskeychaserspodcast/TikTok:https://www.tiktok.com/@whiskeychaserspodcastThanks For Listening! Tell a Friend!
On today's episode we have a glass ofYellowstone 93! We continue our gift series with Yellowstone 93 from Limestone Branch. We talk about John Wick, Yellowstone National Park, and Bartending stories. All that and more on today's episode of Whiskey Chasers! Be sure to Like us on Facebook and follow us on instagram, as well as rate and review the show wherever you are listening, it really helps us out.Our Website is www.whiskeychaserspod.com, check us out! Thanks, and enjoy the show!History of distilleryowner/s Limestone branch(From https://www.breakingbourbon.com/review/yellowstone-select-bourbon) Yellowstone Bourbon was started by J.B. Dant (son of J.W. Dant) who, along with D.H. Taylor and J.T. Williams, founded the Yellowstone Distillery in the late 1880s. Over the years the distillery changed ownership several times, eventually landing in the hands of David Sherman in the 1990s. In 2006, the David Sherman Company rebranded itself to Luxco as a tribute to one of its co-founders, Paul Lux. In 2010, Paul and Steve Beam (descendants of both J.W. Dant and the Beam family) founded Limestone Branch Distillery, and in 2015, they partnered with Luxco to bring the Yellowstone brand back to its ancestral origins.When it was foundedWhere it was foundedFun facts of the locationWhy they chose to startTastingThe bottleThe look of the bottleWhat is written on itNotes on why it looks the way it doesThe juiceWhen was this expression createdWhy did it come aboutMash billWho made itThe typeDoes it follow the rules of a certain type of whiskey?Support the showWebsite:www.whiskeychaserspod.comFacebook:https://www.facebook.com/whiskeychaserspodcastInsta:https://www.instagram.com/whiskeychaserspodcast/TikTok:https://www.tiktok.com/@whiskeychaserspodcastThanks For Listening! Tell a Friend!
Tasting Notes: This revived brand from Limestone Branch, which was first bought by Luxco, and then purchased by MGP is a 4+ year 93 proof straight Kentucky bourbon. No frills, just an everyday "shelfer" worth taking a second or even third look at. On the nose, a light lemon custard with floral aromas and fresh cut oak. On the palate, spice first, then soft fruit throughout. This rye driven standard release might just convince me, as Blanton's often does, that middle to low 90s is the best proof for everyday bourbon drinking. If you crave a "house pour" that's a little bit different than what everyone else has, AND you want to be able to buy it whenever you want, look no further than Yellowstone Select.
Here we are again with another Bourbon Community Roundtable. This one started off pretty tame, but towards the end we start digging deep so here is what's on the menu for this one. A few weeks ago, it was announced that Penelope would be acquired by MGP, but notably its subsidiary Luxco for $215M. We all know this is a great move for the brand, but I posed a question to the group that intrigued me and that is if we will see more MGP brands be purchased as a result? I also follow it up with other powerhouse contract distillers and if we can see them copycat this acquisition in hopes of taking a brand to a new level. That quickly transitioned into the idea that brands can come out of nowhere. One of the most famous, or infamous, brands of all time was Ezra Brooks. A brand that was created out of thin air. Since consumers know more now than they ever have before, could we see another Ezra Brooks emerge in our lifetime? That tends to go into a few different directions but I won't ruin the fun for you. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about if you could only drink one bourbon. Will Penelope's acquisition lead to MGP buying more brands to build their portfolio? Consumers are as smart as ever, so could a phantom brand like Ezra Brooks work today? Support this podcast on Patreon
In this Episode of The Bourbon Life Podcast, Matt and Mark spend some time hanging out with Ian Stirsman, Master Distiller, from Ross & Squibb Distillery (or MGP as many of you still prefer to call it). The guys talk with Ian about his background and how his career in chemical engineering led him to a position with MGP, the recent changes at MGP with the merger with Luxco and the creation of the new Ross & Squibb Distillery, and what the future looks like for Ian and Ross & Squibb. And they also taste and review Ross & Squibb's flagship brand Remus Straight Bourbon, their Rossville Union Barrel Strength Rye, and their award-winning 15-year Remus Gatsby Reserve Bourbon This Episode of The Bourbon Life Podcast is sponsored by Liquor Barn, Penelope Bourbon, The Stave Restaurant, Three Chord Bourbon, and District 7 Social. Check out all of our amazing sponsors online at: www.liquorbarn.com www.penelopebourbon.com www.thestavekentucky.com www.threechordbourbon.com
It's This Week in Bourbon for May 12th 2023. MGP and Luxco will acquire Penelope Bourbon for up to $215M, Elijah Craig Barrel Proof moves to variable age stated releases, and Mark Brown will step down as CEO and president of Sazerac in July.Show Notes: MGP and Luxco will acquire Penelope Bourbon for up to $215M B.R. Distilling Company now offers tours at the distillery Elijah Craig Barrel Proof moves to variable age stated releases Wenzel Whiskey has acquired assets and an inventory of aged spirits from Ghost Coast Distillery Mark Brown will step down as CEO and president of Sazerac in July Scientists Have Discovered the Perfect Amount of Water to Add to Your Whiskey HIRSCH Selected Whiskeys announces The Single Barrel Double Oak Chattanooga Whiskey announced Experimental Batch 031: Red, White and Blue Grist @penelopebourbon @bluenotebourbon @elijahcraig @wenzel_whiskeyhirschwhiskey @chattwhiskey Support this podcast on Patreon
Tasting Notes A popular brand for over 150 years, Yellowstone has bounced around and been reborn six or seven times by different companies. In its current iteration, it's owned by MGP who bought Luxco this past year. It was reborn in the early part of the craft whiskey boom by Limestone Branch, a craft distillery operated by Stephen and Paul Beam. A Kentucky Bourbon, LIKELY sourced from Heaven Hill, but NOT confirmed the nose presents soft mint and honey with a caramel corn quality. On the palate, the whiskey is soft with buttercream and vanilla emerging before spice and a kick of sugared orange peel along with brown sugar and a touch of oak spice. It's a combo of 4 and 7 yr bourbons, I think MOST akin in flavor profile to regular Buffalo Trace, which is sometimes hard to get. Bottom line, soft, and sweet, but balanced with enough oak to stand up in a cocktail or a big rock
We hope that everyone had a wonderful Thanksgiving. There is so much to be thankful for…like this Lux Row Double Barrel Bourbon. Lux Row Distillers opened in 2018 in Bardstown, Kentucky and has been delivering some excellent whiskies for many years. If you want to hear an incomplete and downright manic history of Luxco, Lux Row, and MGP…you've come to the right place. This week, we taste this premium offering while airing grievances about car dealerships, discussing wine bottle “punts,” and ultimately deciding if we will pass, try, or buy. If its Friday, it's Mash Up time. Thank you for making us part of your holiday break. Cheers! -------------------------- Socials IG: https://www.instagram.com/themashupky FB: https://www.facebook.com/themashupky TW: https://twitter.com/themashupky Music: All the Fixings by Zachariah Hickman Thank you so much for listening!
It's another month and another Bourbon Community Roundtable and we've got a great list of topics in #73. The first is stickers. I know, it seems like we talk about them all the time but now it's gotten serious. A Louisville bourbon club and liquor store chain was sued by Bob Baffert for almost $70k over a sticker, and yes, they paid up. So now, have we gone too far with stickers? Every year it seems like there are a few acquisitions that happen. Recently, we've seen Heaven Hill acquire Samson & Surrey, Pritzker buy Bardstown Bourbon, and last year MGP purchased LuxCo. These were all strategically different plays. So what do we think makes a good acquisition target in today's market? Following on that last question, those were all very high dollar buys. Is this a trend that we will see continue or is there a chance that smaller brands on the upswing could be gobbled up? Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about storing bottles. Bob Baffert sued a Louisville liquor retailer for almost $70k over a sticker. Have we gone too far with stickers? What do we think makes a good acquisition target in today's market? Is there a chance that smaller brands on the upswing could be gobbled up? @breakingbourbon @fredminnick @drinkseelbachs @bourbonr @sippncorn Support this podcast on Patreon
Today we're reviewing two new products sent in from our friends at Luxco. We'll dive in to the new Yellowstone Family Recipe from Limestone Branch, followed by the latest Rossville Union Cask Strength Rye release from the Indiana-based Ross & Squibb Distillery.Want to get in on exclusive Blue Collar perks? Visit: https://www.patreon.com/bluecollarbourbonLearn More:Yellowstone Family Recipe: https://limestonebranch.com/spirits/yellowstone_family_recipe/Rossville Union: https://www.rossvilleunion.comBlue Collar Bourbon: https://linktr.ee/bluecollarbourbonLasting Media: https://linktr.ee/lastingmediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
If you're into whiskey and haven't heard of MGP (Midwestern Grain Products), what have you been drinking?!?! Today's episode brings David Whitmer, Master Blender (among other titles) for this distilling behemoth. David may be a VP, but as I found out he spends more time on the floor than he does behind a desk. If you do know about MGP, your first thought might be "sourcing", and you wouldn't be wrong. The major thing to consider - and something David and I talk about for some time - is that to have so many companies source from you is a compliment and a testament to MGP's consistency, business model, and plain old doing it right mentality. There's a lot more to MGP than just whiskey - heck, there's a lot more to it than just distilling, including a food division that, while smaller than its beverage arm, is by no means tiny. Of course, there were topics we couldn't discuss, but David was about as honest and forthcoming as possible, something I truly appreciate both as a host and as a fan. NDAs or no NDAs, one thing is clear: MGP is putting out some of the best distillate on the market, and with the acquisition of Luxco and promotion of its own brands under Ross & Squibb, the sky is the limit for this already-great giant. _______________________________________ If you haven't joined the Patreon community, now is the time: you can now support the site and podcast for as little as $1 a month, plus new and improved benefits for the $5 a month tier including exclusive content, free glassware after 6 months, and more benefits as the group grows such as barrel picks, live events, and more. If you haven't yet, please follow Whiskey in my Wedding Ring and the Whiskey Ring Podcast on Instagram, Facebook and Twitter, and subscribe to the newsletter on the website. Finally, please subscribe to the Whiskey Ring Podcast on your favorite podcast platform today! We're on Podbean, Spotify, Stitcher, Apple Podcasts, Google Podcasts, and most other major podcast platforms. Every subscription and listen helps us get sponsors, secure guests, and ultimately get more content to you. Thank you for listening and for supporting, and please enjoy my chat with David Whitmer, Master Blender for MGP.
Bob and Brad revisit the mid-90s Disney film The Hunchback of Notre Dame, which is quite possibly the darkest and most thematically "adult" of all the classic movies from the studio. Bob recently watched this and included it in his Season 5 list, but what will Brad think of it? Meanwhile, the guys sip on Rebel Cask Strength, a sourced LuxCo product that falls right in line with our hosts' other favorites from the Rebel brand. This is one you don't want to miss out on. Film & Whiskey Podcast. New episodes every Monday. Film & Whiskey Instagram Film & Whiskey Facebook Film & Whiskey Twitter Email us! Join our Discord server! Theme music: "New Shoes" by Blue Wednesday --- Send in a voice message: https://anchor.fm/filmwhiskey/message Support this podcast: https://anchor.fm/filmwhiskey/support
I do love bourbon. You should too, but I am always learning. So today I drought in a pro to guide me though some ryes. Chandler from Luxco. Please enjoy. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/ryan-rivers5/support
Tipping Overhaulhttps://www.thespiritsbusiness.com/2021/09/uk-govt-to-overhaul-shameful-tipping-practises/Luxco Port-finished Rebelhttps://www.thespiritsbusiness.com/2021/09/luxco-debuts-port-finished-rebel-bourbon/Nikka Single Maltshttps://www.thespiritsbusiness.com/2021/09/nikka-whisky-debuts-two-single-malts/Another Top 10 listhttps://www.thespiritsbusiness.com/2021/09/top-10-award-winning-luxury-spirits-3/Check us out on Instagram @curiosity_publichttps://www.instagram.com/curiosity_public/Watch us on YouTubehttps://www.youtube.com/channel/UCcplnOSfcnOh5paIL2LdaAwWe have t-shirts! Grab them here:https://curiosity-public.myspreadshop.com/allStay curious!All claims made here about alcohol, whether in this podcast, in this description, or on our Youtube channel, are solely our opinions and intended only for those of legal drinking age. All links provided here should only be accessed by those of legal drinking age.
News und Informationen finden Sie in unserem Shop auf https://www.whisky.de/whisky/aktuelles/nachrichten.html 00:00 Whisky.de News 00:17 Die neuen Diageo Special Releases 2021 – Legends untold sind da 00:57 Distillery-Manager von Laphroaig, John Campbell, ist zurückgetreten 01:29 Douglas Laing's Scallywag stellt 2. Winter Limited Edition vor 01:51 Benriach hat zwei neue Abfüllungen angekündigt 02:41 Bruichladdich Distillery enthüllt 12. Octomore Edition 03:09 The Macallan stellt „A Night On Earth In Scotland“ vor 03:38 Diageo eröffnet die Bulleit Lebanon Distillery als erste CO2-neutrale Brennerei 04:06 Neu: Wolfburn Batch 381 04:32 Keine Umverpackungen mehr bei der Springbank Distillery 05:48 Neu: Wild Turkey Master's Keep One 06:24 Luxco benennt Brennerei in Indiana 06:51 Nikka bringt zwei neue limitierte Single Malts
Luxco sent us over a sample of the 2021 Yellowstone Limited Edition release to review. Cheers! Shop orcacoolers.com and use the code DADSEASON for 20% off your order. ORCA: For All of Life's Adventures. If you're a bourbon group, distillery, or store, get wholesale laser etched products at www.distilleryproducts.com Get in on the action at www.action247.com use code DADS100 for Action 24/7 to match your first deposit up to $400
Vivienne Westwood once said, ¨Buy less. Choose Well. Make it Last.¨ How many times have you gone shopping and bought things just because you can? If your answer includes more than one digit, it may be time to start considering consuming sustainable fashion. Today we welcome to the show the co-founder and CEO of Positive Luxury, Diana Verde Nieto. Diana is a native of Argentina whose passion for sustainability and shaping a better world has led her to help dozens of luxury businesses to build sustainable brands around the world. Her infamous positive-luxury-mark, the butterfly, is the industry-leading certification that recognizes brands that operate in line with international standards and best practices while providing transparency and allowing consumers to make more conscious and informed decisions. This episode is full of inspiring loads of food for thought as Diana delves into the meaning of sustainability and how we, as a humanity, can achieve it. She is optimistic at heart and believes this is completely doable as long as we prioritize accountability, make smart decisions about the future of the planet, and work as a team with governments and institutions. Thank you for tuning in! If you haven't listened to episode 3 where Neri interviews Alison Mary Ching Yeung on Building a Fashion Chingdom, then go back and check it out! Also, don't forget to check out our 3 in 3 episodes released every week after our interviews where Neri shares her knowledge and expertise! In this episode, we cover: -How Diana's background and upbringing influenced her passion for sustainability. -Challenges she faced early on in her career. -The process of joining Positive Luxury as a luxury and fashion brand. -The reason and story behind the butterfly mark of Positive Luxury. -The role of the circular economy in the fashion business. -What Diana envisions for the future of Positive Luxury. Resources and links mentioned during this episode: -Visit Positive Luxury's website at www.positiveluxury.com -Find Positive luxury on Instagram @positiveluxury -Read the article: LuxCo 2030: A Vision of Sustainable Luxury. Connect with Neri: -Follow Neri on Instagram @nerikarraworld and @modametiers. -Visit modametiers.com and check out our services, resources, and previous work. -Enjoying what you hear? Follow and leave a review HERE.
How can luxury brands embrace sustainable practices and be agents of change while staying profitable? In today's episode, Neri references the article LuxCo 2030: A Vision of Sustainable Luxury, written by Bain & Company in collaboration with Positive Luxury, and shares three takeaways that stood out to her from the report. To give you a taste of what these are, sustainability has more to do with surviving as humanity than we could expect. Having said that, becoming a sustainable fashion brand isn't achieved overnight. However, it is possible as we can adapt to new business models and adopt honesty and transparency as a competitive advantage. Neri has more on this subject to come next week during her interview with Diana Verde Nieto, co-founder of Positive Luxury. Stay tuned and don't miss this incredible episode. Thank you for tuning in! If you haven't listened to episode 3 where Neri interviews Alison Mary Ching Yeung on Building a Fashion Chingdom, then go back and check it out! Resources and links mentioned during this episode: -Read the article: LuxCo 2030: A Vision of Sustainable Luxury. Connect with Neri: -Follow Neri on Instagram @nerikarraworld and @modametiers. -Visit modametiers.com and check out our services, resources, and previous work. -Enjoying what you hear? Follow and leave a review HERE.
Mike brings another "wheater" for a review. David Nicholson 1843 hails from Luxco in Bardstown Kentucky and is a true wheated bourbon with a long history. Actually beginning in 1843 in St. Louis, then being acquired by WL Weller and Pappy Van Winkle then ultimately by Luxco. At $25 you can't beat it. Find out more about David Nicholson at: https://davidnicholsonbourbon.com/ Thanks to our great sponsor for their support in producing this episode: Premium Bar Products: https://premiumbarproducts.com/
Welcome to the most honest bourbon podcast on the planet! Join Pops, Erin, Brent and Jim for a special episode of the Bourbon & Banter podcast. Join us as the team recaps picking private barrels at Barton 1792, Four Roses, Luxco, and a very special pick at Limestone Branch that featured a surprise, legendary guest. Gain insight to the process of private barrel picking and find out which one of our team has been dubbed “our own little Minnick.” Have comments or questions? Drops us a line at podcast@bourbonbanter.com. Make sure to follow us on social! Instagram: @bourbonbanter Twitter: @bourbonbanter Website: podcast.bourbonbanter.com Cheers!
MGP has been in the news recently with their acquisition of Luxco and on the last roundtable we discussed how this will enable MGP's brands such as Remus to gain a nationwide presence with a bigger salesforce. We're joined by Andy Mansinne, Vice President of Brands for MGP, to learn more about their brands and the impact of other brands winning awards based on product sourced from them. We also ask about acquiring brands and their thoughts on the current contract distillation marketplace. Show Partners: The University of Louisville has an online Distilled Spirits Business Certificate that focuses on the business side of the spirits industry. Learn more at uofl.me/bourbonpursuit. Minimize drink dilution without sacrificing chill power with Meltdown, the ultimate ice ball press. Learn more at MeltdownIce.com. Upgrade your sleep today with a Bear Mattress. Visit BearMattress.com/bourbon. You can now buy Barrell Craft Spirits products online and have them shipped right to your door. Visit BarrellBourbon.com and click Buy Now. Stop putting stickers on picks and take total control of your own private label with Krogman's. Learn more at Krogmans.com. Spirits of French Lick is delivering the finest hand crafted Bottled in Bond bourbons. Check out SpiritsofFrenchLick.com Show Notes: This week’s Above the Char with Fred Minnick talks about how to clean glencairns. Where would you travel if you knew there was a chance you would have to stay there for up to a year? Tell us about your background. What do you think about other brands getting awards with your distillate? Do you feel like your brands are more accepted in the whiskey world now than when you first started? When you were looking at creating a brand, what were your thoughts on building from the ground up vs. acquiring an established brand? What do you think about MGP rye having such a big impact on the market? What are your thoughts on your contract distilling competition? How do you forecast? Tell us about your brands. Support this Podcast on Patreon
Dan, Stephen, and Ryan try a bourbon from a company not known for their bourbon. Bulleit Bourbon serves as a springboard for the guys to give their opinions on Applebees, how Ryan's COVID should've been worse, and MGP's purchase of Luxco. Finally, the boys introduce a call to action.
Here are a couple of the links to the stories we discussed:https://www.thespiritsbusiness.com/2020/10/jim-beam-debuts-gtr-exclusive-lineage-bourbon/https://www.thespiritsbusiness.com/2021/01/mgp-to-buy-luxco-for-475m/Check us out on Instagram @curiosity_publichttps://www.instagram.com/curiosity_public/Watch us on YouTubehttps://www.youtube.com/channel/UCcplnOSfcnOh5paIL2LdaAwStay curious!All claims made here about alcohol, whether in this podcast, in this description, or on our Youtube channel, are solely our opinions and intended only for those of legal drinking age. All links provided here should only be accessed by those of legal drinking age.
Steve, Renee and Jeremy talk about the purchase of Luxco by MGP and what it means for bourbon fans and the industry. The Bourbon Show music (Whiskey on the Mississippi) is by Kevin MacLeod (incompetech.com). Important Links: ABV Network Shop: https://shop.abvnetwork.com/ Our Club: https://www.abvnetwork.com/club Challenge Coin Challenges: https://www.abvnetwork.com/coin Patreon: https://www.patreon.com/theabvnetwork Check us out at: abvnetwork.com. Join the revolution by adding #ABVNetworkCrew to your profile on social media.
Tiny & Young Nose Johnson look at the purchase of MGP of Luxco and how the merging of these companies and what it means to the industry! we also sample Daviess County, Rebel Yell 100 and Old Ezra #7. listen and subscribe to see what we think!Support the show (https://www.patreon.com/scotchybourbonboys)
Season 3 Premier! Welcome back everyone to a whole new season and a whole new year. On this episode, the guys showcase a brand new Market Watch segment where Chris Sinclair quickly touches on stock market news as it pertains to the spirits industry. Drew and Chris welcome esteemed guest Jon Lilley of J.J. Pfister Distillery. Headlines: MGP purchases LuxCo brands and stocks see a hike in prices. But the company is under investigation for potential unfair practices in the acquisition. Southern Glazer Wine and Spirits Dist. acquire California distributor Epic Wine & Spirits. The guys discuss the pros and cons of such an acquisition and the potential impact on other companies. Market Watch: MGPI (MGP Ingredients) closes the day at $64.97 after a steady climb of since the acquisition. BF-A (Brown-Forman Corporation) closes the day rebounding from loses over the last few weeks to $70.19 Dope Follows of the Week: @BerryFieri, @thedailyexpo, @mezcal-eando and listen to Podcast "The Rewatchables" If you enjoy this episode, please leave us a kind review and a few remarks about what you enjoy. Cheers! --- Support this podcast: https://anchor.fm/goodbottlepodcast/support
MGP announced the acquisition of Luxco, and so Will and Greeze break down what that means for the bourbon world. This is a live edition of the PodCask. We also announce that we have a new show "drinkin' with" that we will be doing over on our YouTube channel. Make sure to SUBSCRIBE so you don't miss those conversations with friends. Then, after the 15, we drink an old controversial classic Willett Family Estate Bourbon that was named Cornbread for the 2019 Southern Whiskey Society event. YOUTUBE.com/THEPODCASK
MGP, the major powerhouse distillery in Indiana, has purchased Luxco who owns Lux Row distillers in Bardstown that produces legacy and heritage brands such as Rebel Yell, Ezra Brooks, Davies County, and many more. But what does this mean? The roundtable gets together and speculates on what we can expect for these brands as well as MGP's existing brands such as Remus. But what does this ultimately mean for brands that have been sourcing MGP bourbon and rye for decades? Have we just witnessed the end of one avenue for sourced markets? Show Partners: The University of Louisville has an online Distilled Spirits Business Certificate that focuses on the business side of the spirits industry. Learn more at uofl.me/bourbonpursuit. Minimize drink dilution without sacrificing chill power with Meltdown, the ultimate ice ball press. Learn more at MeltdownIce.com. Upgrade your sleep today with a Bear Mattress. Visit BearMattress.com/bourbon. You can now buy Barrell Craft Spirits products online and have them shipped right to your door. Visit BarrellBourbon.com and click Buy Now. Stop putting stickers on picks and take total control of your own private label with Krogman's. Learn more at Krogmans.com. Spirits of French Lick is delivering the finest hand crafted Bottled in Bond bourbons. Check out SpiritsofFrenchLick.com. Show Notes: This week’s Above the Char with Fred Minnick talks about pairing bourbon with Girl Scout Cookies. MGP buys LuxCo. What does this mean for the largest supplier of contract whiskey? Was this a good move? What will happen to the MGP sourced brands? What do you think will happen with Yellowstone? Will Luxco use MGP distillate? Do you think Luxco will do contract distillation? Thanks to Blake from Bourbonr.com, Nick from BreakingBourbon.com, and Brian from SippnCorn.com for joining. Support this Podcast on Patreon
This week, Perry welcomes close friend of the show Clifton McDaniel of Bourbon Bytes to discuss some major developments in the bourbon industry world, as well as drinking through the Heaven Hill lineup. ...oh, and there's that thing about Woodford, so...yeah. Enjoy. Become a patron of the show at http://www.patreon.com/mybourbonpodcast Thanks to our sponsor, Distilled Experiences https://www.distilledexperiences.com Send us an email with questions or comments to thisismybourbonshop@gmail.com Check out all of our merch and apparel: http://bourbonshop.threadless.com/ This is my Bourbon Drinking Glass Glencairns: https://www.whiskeyambitions.com/products/this-is-my-bourbon-drinking-glass-glencairn Leave us a message for Barrel Rings at (859)428-8253 Facebook: https://www.facebook.com/mybourbonpod/ Twitter: https://twitter.com/mybourbonpod Instagram: https://www.instagram.com/mybourbonpod/ PayPal, if you feel so inclined: PayPal.me/pritter1492 Nintendo Switch Friend Code: SW-4005-3918-1704
This week's episode is a real treat. We get into both the George T. Stagg and the Stagg Jr., both bourbons are bold, complex and bring that Kentucky Hug. We also bring a little bit of bourbon news, we discuss the merger of MGP and Luxco brands.
Welcome to the most honest bourbon podcast on the planet! Join @BourbonBanter and @DodgerBlueBourbon for another unfiltered and brutally honest episode of the official Bourbon & Banter podcast. Join us as we discuss the MGP and LUXCO merger, attempt to figure out why William H. Macy is shilling a whiskey, and hit upon a first in B&B history during the Craft Shoot segment. Have comments or questions? Drops us a line at podcast@bourbonbanter.com. Make sure to follow us on social! Instagram: @bourbonbanter Twitter: @bourbonbanter Website: podcast.bourbonbanter.com Cheers!
News und Informationen finden Sie in unserem Shop auf https://www.whisky.de/whisky/aktuelles/nachrichten.html 00:00 Whisky.de News 00:19 Neu: Torabhaig Legacy Series 2017 01:05 Speyside Distillers kündigen Bau einer neuen Whiskybrennerei an 01:52 Neu: Dewar's 8 Jahre Portuguese Smooth Port Cask Finish 02:09 Untold Riches 28 Jahre – ein Bunnahabhain von Wemyss Malts 02:39 Bowmore 30 Jahre kommt dieses Monat auf den Markt 03:14 Penderyn beginnt Personalsuche für Llandudno Distillery 03:56 MGP kauft Luxco für 475 Millionen US-Dollar 04:30 Milestone Beverages bringt den japanischen Whisky Onikishi auf den Markt 04:56 Yamazaki und Hakushu bieten virtuelle Touren an
On this episode of Chill Filtered, Cole and Robby are back at it with a peated Speyside Scotch? That's right, they're drinking Balvenie Peat Week (2003)! They talk the gender of Cole’s unborn child, good dreams, winter, William Grant, Glenfiddich and more. On Whiskey World News, Robby reads an article about MGP buying out Luxco. And on "What Whiskey Would You Choose?", Cole asks: what's a recent whiskey that has made you go "hubbadawhat!!"? Join the boys as they enjoy their first peated scotch in a while. Is Highland peat different? Find out on this lively episode.
Steak Bourbon and Sports Ep. 44 Fantastic news in the whiskey world! On this weeks episode of Steak, Bourbon & Sports Jeremy Mandel (@jeremymandel) and Ari Temkin (@arisports) break the news that MGP, one of the great distilleries in the country, has purchased Luxco Brands, and what the acquisition means for the whiskey world. 3:18 Breaking news: MGP, one of the best distilleries in the country entered into an agreement to purchase Luxco Brands for $450 million. 9:57 Jeremy Mandel: "The piece that they're (MGP) missing is kind of the tourism piece, because their facility in Indiana is not a place that's designed to have people come visit." 13:34 Quote from Aaron Chepenik, head honcho at Smoke Wagon, on the effect of MGP's purchase of Luxco. 14:45 If your company is using MGP to distill your product, why wouldn't you just do it yourself? 16:21 Jeremy Mandel: "Sometimes there's success stories and sometimes it tastes like garbage, but that's how you learn." 16:26 As a consumer of whiskey, and someone that has a background in business, what does Jeremy make of this news? 18:21 Jeremy Mandel: "The people that are in charge are distilling the product the way that it should be distilled...granted they're doing it in the wrong place." 19:44 How does this start happening? 21:26 Jeremy Mandel: "I think MGP will be able to sell more whiskey in more places as a result of this." Available for download on iTunes, Spotify, Stitcher and on clnsmedia.com
For the second straight year, Islay's biggest party of the year has been cancelled because of the Covid-19 pandemic. Fèis Ile, the Islay Festival of Malt & Music, will be replaced this May by a series of virtual events because of the uncertainty created by the pandemic and travel restrictions within the United Kingdom. We'll talk with Ben Shakespeare of Islay's Fèis Committee about the decision to cancel five months before festival week, along with the threat going ahead with the festival could pose to the island's residents. In the news, MGP is buying Lux Row Distillers owner Luxco and all of its spirits brands for $475 million, while business leaders from both the U.S. and Europe are calling on the Biden Administration and European Union leaders to end their trade disputes. Finally, January 25th is celebrated worldwide as Burns Night honoring the Scottish poet Robert Burns, and we'll take a look at how he might have fit into today's world on Behind the Label.
News und Informationen finden Sie in unserem Shop auf https://www.whisky.de/whisky/aktuelles/nachrichten.html 00:00 Whisky.de News 00:33 Walisischer Whisky strebt Schutzstatus an 01:08 Metallica bringt Blackened S&M 2 Batch 106 auf den Markt 01:43 Heaven Hill befüllt 9-millionstes Fass 02:25 Luxco bringt Ezra Brooks 99 Proof auf den Markt 02:56 Die Brough Brothers Distillery in Louisville wurde eröffnet 03:47 Neu: Hibiki Blossom Harmony und The Yamazaki Limited Edition 2021 04:28 Brown-Forman Deutschland als „Great Place to Work©“ zertifiziert
You may have never heard of Limestone Branch, and you may just now be hearing about Yellowstone bourbon, but you will soon learn the roots of this distillery. Stephen Beam, yep there’s a lot of Beams in the bourbon industry around Kentucky, is a descendant of the Dant family. Yes, that JW Dant you are thinking of right now. This one is full of rich history on the family as well as the labels. Show Partners: The University of Louisville has an online Distilled Spirits Business Certificate that focuses on the business side of the spirits industry. Learn more at uofl.me/bourbonpursuit. Penelope Bourbon is a new award-winning four grain bourbon from a unique blend of three bourbon mash bills. Receive free shipping on Seelbachs.com using the promo code “PENELOPEPURSUIT”. Track your tasting notes and connect with other bourbon drinkers. Search for Oak Bottle App on the Apple App Store or visit https://bourbo.nz/oakbottle. You can now buy Barrell Craft Spirits products online and have them shipped right to your door. Visit BarrellBourbon.com and click Buy Now. Minimize drink dilution without sacrificing chill power with Meltdown, the ultimate ice ball press. Use code "PURSUIT" to receive $100 off. Learn more at MeltdownIce.com. The Duo Glass and Travel Decanter. Innovative products from Aged & Ore to compliment your bourbon. Visit https://bourbo.nz/agedandore. Stop putting stickers on picks and take total control of your own private label with Krogman's. Learn more at Krogmans.com. Show Notes: This week’s Above the Char with Fred Minnick talks about bourbon gifts. Do you believe in aliens? What was it like growing up as a Beam? Talk about the history of the Dants. What happened with the Dants during Prohibition? Tell us about Yellowstone. Do you watch the show Yellowstone? When was JW Dant sold? How did you decide to get into the business? What were the early days like? What was it like starting with moonshine? How many barrels of bourbon were you holding back? Was it difficult to bring in a partner and give up some control? Talk about the partnership with Luxco. How have the operations changed? Tell us about Minor Case. Why don't you call yourself a Master Distiller? Tell us about your products. Support this Podcast on Patreon
In this episode, Matt talks to John and Kelsey from Lux Row Distillers and Steven from Limestone Branch. If you want to try any of the Spirits Matt tasted on the show you can ORDER ONLINE or from the BIG RED LIQUORS APP for Curbside Pickup Service. It's as easy as 1,2,3! Start Your Order - bigredliquors.com Simply select your store, browse and search for Luxrow or Limestone branch products and start a CURBSIDE order. Your store will notify you when it is ready for pickup. Best of all, our NO TOUCH curbside will leave you with peace of mind and the great products you want ASAP.
Today’s episode features one of the largest spirits companies you might not know much about. You’ve heard of brands like Ezra Brooks, Rebel Yell, and Blood Oath, but there is a lot to discover about Luxco. We sit down with Philip Lux, Global Brand Ambassador at Lux Row Distillers and son of CEO Don Lux, as he guides us through the family history of the Lux’s along with their acquisitions of bourbon brands. Then we also get the inside scoop on what’s happening at Lux Row Distillers. After sourcing whiskey for many years, it became apparent they needed to build a distillery and they did it right in Bardstown, KY. We discuss the future of the brands and how they plan to grow and evolve. Don’t sleep on this location during your bourbon trail visit because the facility is incredible. Show Partners: The University of Louisville has an online Distilled Spirits Business Certificate that focuses on the business side of the spirits industry. Learn more at uofl.me/bourbonpursuit. Find out what it’s like to taste whiskey straight from the barrel with Barrell Craft Spirits. Learn more at BarrellBourbon.com. Receive $25 off your first order at RackHouse Whiskey Club with code "Pursuit". Visit RackhouseWhiskeyClub.com. Show Notes: Black Market Liquor Sales: https://www.forbes.com/sites/fredminnick/2020/03/19/wholesalers-warn-of-black-market-liquor-if-liquor-stores-close-amidst-coronavirus/#3b5445042e88 Supporting Spirits United: https://p2a.co/JRoHtT8 Bourbon Pursuit USBG Fundraiser: bourbonpursuit.com/usbg Bourbon Crypto: https://www.coindesk.com/wave-financial-to-tokenize-20m-worth-of-bourbon-for-new-whiskey-fund Pat Heist on TedX: https://www.youtube.com/watch?v=oSLWEnz-1mc This week’s Above the Char with Fred Minnick talks about supporting craft distilleries. What was your introduction to bourbon? How did you get into the business? What stands out about bourbon when you are traveling? Talk about the difference between Luxco and Lux Row. Did your dad ever tell you about how he had the foresight to acquire all these brands? Tell us the story of David Nicholson. Talk about Blood Oath. Was Rebel Yell acquired the same time as David Nicholson? Tell us about your bourbon portfolio. When did you break ground on the facility? Why did you decide to build in Bardstown and not St. Louis? What is the difference between regular David Nicholson and the reserve? Tell us about your still and capacity. Any worries about your bourbon being ready in 4 years? Are you trying to replicate the existing flavor profiles? What is your storage capacity? What is something that people might not know about your brands? When is the Lux Bourbon coming? Any plans to use this facility to support Luxco? What issues have you had starting a distillery? 0:00 If you have a bachelor's degree and live anywhere in the United States, there's now a way for you to take your bourbon education to the next level. The distilled spirits business certificate from the University of Louisville is a six course online program that will prepare you for the business side of the spirits industry offered by the AACSB accredited college of business. This certificate is taught by business professors and industry leaders from Brown Forman beam Suntory jack daniels and more. join this one of a kind experience and prepare for your next adventure. get enrolled into this online program at U of l.me. Slash bourbon pursuit. 0:38 Let's kind of talk about you know your history your your upbringing, because because you're you're young strapping lad your last names luck, so obviously you have something to do around here. Yeah. 1:00 Welcome back, everybody. It's Episode 246 of bourbon pursuit. I'm Kenny, one of the hosts. And here's your Cova 19 updates because a lot has changed since last week. Texas has temporarily adjusted its laws to be more lenient on the drinks industry and are now allowing alcohol as a part of to go orders. This is pretty big news because we know that anything in Texas that is regulated by alcohol is very, very hard to change. And they are also in listening distributor trucks that are designated for alcohol only delivery to support grocers and delivery needs during this time for roses distillery will temporarily suspend their operations of us distillery located in Lawrenceburg, Kentucky, and that began on March 20 of 2020. And based on the current situation for roses expects to commence operations once again on April 6 of 2020. A new statement by the wine and spirits wholesalers of America or known as the W swa their CEO and President Michelle Cosmo warns that in a crisis 2:00 consequences are major concerns for industries and private citizens. And they implore all governors to keep Wine and Spirits retailers open as to not encourage bad actors to pop up black market liquor operations. Other industry partners including the distilled spirits Council of the United States, otherwise known as discus has made a similar statement. And Fred MiniK recently published an article on Forbes, referring to the actions taken by the state of Pennsylvania, where they closed the doors of all alcohol stores in the state that the same thing could happen to them, as it did during Prohibition. And you can read more with his article to the link in our show notes. Right now, many other distilleries are making hand sanitizer. Back on March 20 of 2020, the FDA issued a new guidance for the temporary manufacturing of hand sanitizer by companies and entities that are not currently regulated by the FDA as a drug manufacturer. The TTB or the Tobacco Tax and Trade Bureau has found that it isn't necessary and desirable to waive provisions of internal 3:00 Revenue law with regard to distilled spirits, and therefore is providing certain exemptions and operations to distilled spirits permittees who wish to produce ethanol based hand sanitizers to address the demand during this emergency. any existing DSP can immediately commence production of hand sanitizer or ethanol for use in hand sanitizer without having to obtain authorization first. These measures are generally authorized under authorities that apply in disaster situations, and are right now approved through June 30 of 2020. There are now over 50 distilleries across the US that have switched to making hand sanitizer including big ones like wilderness trail, smooth Ambler town branch, rabbit hole, old Forester, and there's many more craft distilleries across the nation like co vault, Illinois, Coursera in Tennessee, and Caledonia spirits in Texas. I would love to be able to give everyone a shout out on here but you can contact your local distillery to see if they had any available Republic purchase in a day. 4:00 There's a lot of giving going on by bigger corporations. And here's some of the highlights. Beam Satori and southern Glaser's are donating $1 million to support the impacted bar and restaurant employees. Beam centaurea is also working with other distributors across various states, including major brands, badger liquor, Fenway associates, Allied beverage Corp, Empire distributors, best brands, horizon beverage group and more to provide donations to local organizations that will further help to support in the trade of their respective communities. biagio has also pledged $1 million to the US VG or the United States bartenders guild and their emergency assistance fun for Cova 19. biagio is also doing another million euros to support bartenders in the United Kingdom with a million million pounds. Brown Forman is donating $1 million to us big the restaurant workers Community Foundation and one level is separating between those three different organizations. gallows, New Amsterdam vodka and barstool sports 5:00 created a new t shirt highlighting support your local bartender program, where 100% of the net proceeds will go to us bartenders guild foundation. And additionally New Amsterdam will donate $5 for every t shirt purchased. Jamison donates another 500,000 to the US big mixers distillery in Philadelphia have made a $10,000 donation to the US BG patrol is donating $1 million to three different organizations. You have the children of restaurant employees otherwise known as core, another round another rally and the James Beard Foundation. Sasa rack and fireball Have you started a GoFundMe called the world's biggest tip jar by starting it off with $100,000 donation, and it will match all contributions up to $400,000 donations with everything going to tax exempt organizations. Tito's is donating $1 million between four organizations focused on those in the industry. We have the core, US big Southern smoke and the world central kitchen. They're all 6:00 pledging another additional $1 million as further needs are seen. Zamora is donating 400,000 euros to charities such as Caritas, the Red Cross and the food bank foundation. Yelp, who you all know the app is providing $25 million in relief in the form of waived advertising fees and free advertising, products services and more that during this period. 6:24 In addition, we're trying to do our part as well. bourbon pursuit we have our own fundraiser going to help support the US BG or the United States bartenders Guild. So at this time, you can go and you can win bottles of pursuit series and our latest peril picks from will it go to bourbon pursuit.com slash USB G to get entered into our raffle? We appreciate all the support. 6:47 Discuss that we talked about a little bit early before the distilled spirits Council of the United States is now asking the government to include distillers in the Cova 19 Relief Fund. distilleries across the nation have close tasting rooms suspended to 7:00 And cancel large events to limit the exposure of Cova 19. As a result, the Steelers have been forced to make difficult decisions, including in some cases shutting down production in laying off staff. As a result, many distilleries may not be able to survive during this crisis. distillers right now employ 1.6 million people across the country and generate 180 billion dollars in economic activity for the United States. You can help take action by supporting spirits united with your name and vote with the link in our show notes. This story poured out a little bit over last week, and I'm sure many people know about it, but we need to report on anyway because we all know about jack rose. It's that iconic whiskey bar in DC that's owned and operated by Bill Thomas. But you've heard back on episode 67 and 127. They're putting up all 2700 bottles for sale. In response to the escalating health and economic crisis. The public can now search through their treasure trove by stopping into the bar 8:00 browsing their whiskey Bible menu which is also available online and talking to Bill Thomas himself, you can order anything you want. That could mean 20 or 30 year old pours in our bag or MacAllan hard to find bullet family estates or jack roses own private barrels that are made in collaboration with Blanton's and other distilleries. The drums will be packaged in little sealed bottles that could be kept on your home bar in pours of the rare stuff or anything that's $100 plus an ounce will be 50% off while all other pours are 20% off. Thomas says he plans to offer the spirits at a lower price than what consumers would find on the secondary market. If you're in the area, they also have to go cocktails available from all three of their company bars, jack rose, Imperial and DRAM and grain and classics like old fashions a Manhattan's two visible creations that they all have starting at $10 each. The story is spread and when it broke, people were lined up for around five blocks. Their website crashed and they had to use Facebook and Instagram to let everyone know 9:00 Know how to contact to them. So please check out the jack rose social pages for the latest and up to date info on how to get your hands on anything. All right, let's change subjects for a minute. Let's get out of the coronavirus talk. Wave financial has finalized an agreement with Danville Kentucky based wilderness trail distilleries to tokenize between 10 and 20,000 barrels of whiskey worth up to around $20 million that will be made publicly available through a specialized digital asset fund. Now if that didn't make sense, this is turning bourbon inventory into cryptocurrency. So known as wave whiskey 2020 Digital fund, investors are able to purchase asset backed tokens linked to an inventory of whiskey barrel this year, that will represent as many as 4 million bottles of bourbon by tokenizing. It wave says that investors can gain exposure to Bourbons value appreciation and can also share some of the proceeds from when a whiskey is sold to wholesale to merchants and three years after the whiskey is first 10:00 Still, and the tokens are then issued to investors, users will be able to trade their tokens at whatever price they wish. And wave is also in discussions with some security token exchanges to develop an official secondary market infrastructure to facilitate better trading in the whiskey back tokens. A wave spokesperson added that the token was available for accredited investors from all around the world. And what they first closed at the end of March and a second at the end of June, a final close expected to take into place in September. You can read more about that with the link in our show notes. And didn't more wilderness trail news. The yeast and fermentation doctor from wilderness trail that we all know is Pat heist, who we had back on episode 121. That blew everyone's mind, had his first TED Talk published. It talks about the effect of climate on production and the quality of bourbon. And this was done at TEDx at the University of Nevada. Give it a listen on YouTube with the link in our show notes. All right for today. 11:00 Today's episode, we feature one of the largest spirits companies you probably don't know much about. You've heard of brands like Ezra Brookes, Rebel Yell and blood oath. But there is a lot to discover about Lux CO, we sit down with Philip Lux, the global brand ambassador of Lux ro distillers and he's also the son of the CEO Don Lux, as he guides us through the family history of Lexus, along with the acquisitions of their bourbon brands and labels. Then we also get the inside scoop on what's happening at Lux ro distillers. After sourcing whiskey for many years, it became apparent they needed to build a distillery and they did it right in Bardstown, Kentucky. We discuss the future of the brands and how they plan on growing and evolving. Also, don't sleep on this location during your bourbon trail visit because the facility looks incredible. Let's get on with the show. Here's Joe from barrel bourbon. And then you've got Fred minich with above the char 11:56 it's Joe from barrel bourbon. Tasting whiskey straight from the barrel was truly alive. 12:00 changing moment for me. In 2013 I launched barrel craft spirits so everyone could have the experience of tasting whiskey at CAST strength. Next time ask you bartender for barrel bourbon. 12:11 I'm Fred medic, and this is above the char. I have some very, very staggering news. This just in from ACS a or better known as the American craft spirits Association. According to a survey of a CSA 150 craft of 150 craft distillers 67% will be forced to close within three months. 32% of those respondents said it, they won't even last a month 87% of all craft distillery tasting rooms have closed and 60% of the distilleries making craft spirits has already laid off employees or furloughed staff. 13:00 This is absolutely staggering to thousand small distillers across the country. And that survey tells us, we may very well lose two thirds of them in a matter of months. Those are people who have put it all in the line to do something that they love and, you know, want to really push the envelope. And this just breaks my heart. This just absolutely breaks my heart. The distilling community right now is trying to get federal support, you know, so they're basically looking for the same kind of federal funds that's going to be given to the airline industry in the hospitality industry. And here we are. 13:49 amidst this coronavirus scare, and we're about we're about to see a lot of a lot of great people lose their dreams. And that's just fair. 14:00 Very scary. 14:02 I think about what we do you know, Kenny Ryan and I, you know, this is, yeah, it's it's my job. But let's face it, I have a dream job. I talk and write about whiskey for a living like all the time. And I have some time said some things that are not so nice about craft whiskies. It was never anything personal. It's just about their whiskey. But never in a million years. What I wish this upon anybody in the industry, I can't even imagine, to begin to think of like, what it what it must be like right now to be a craft distiller and to know that if things don't change, you're going to have to shut down for good. So let's do what we can. Let's, let's do what we can Let's buy their products. And you may push back here and say, Hey, well, Fred, we can't go to the liquor store. Our governor is shut us down. We have to stay inside. You know, that's very well true. But get this. There's a 15:00 A lot of delivery services out there right now. That will bring a good old DRAM to your doorstep. You can go to silver box comm craft shack is another one you can go to drizzly calm, and these are all delivery services that will buy from a local retailer and deliver to you. Another one that you can join is called spirits network comm go to spirits network comm I actually have a lot of shows on there, but you can, you can buy booze, and then watch booze TV. So there's a lot of options out there that you can go to and buy craft whiskey or any kind of craft spirit. But listen, we have to band together we have to do what we can to help these small distillers because we can't lose them. We just can't. It's not. 15:51 It's very scary. It's absolutely very scary. And so let's do what we can let's band together. Hello 16:00 Let's save a distillery or two. 16:03 And that's this week's above the char. Hey, make sure you are checking out my YouTube I am dropping content every single day, in hopes of helping you get through the boredom. You can go to YouTube and just look for my channel. Just search my name Fred MiniK. Until next week, cheers 16:26 Welcome back to another episode of the bourbon pursuit the official podcast of bourbon. Kinney and Ryan back in Bardstown on the road again often, but this is fun, we love going on the road. And today it's funny because, you know, we drive around bars and we do a lot of these interviews. However, this is one place that I had never driven up and we drive past it quite frequently especially if you're a frequent are over at Keystone liquors. Yeah, you drive by where the cinemas you have the movies in. It's right across the street. It is and but this is it's one place where I drove up and I was I was amazed like 17:00 How beautiful the grounds are here at Lux row distillers and being able to in the first thing that we saw a was like some house that you said your buddy grew up in that owned the land here. And then we saw their their resident peacocks. Oh yeah, yeah, this. I've been up this driveway many times. You know, it's a running joke that I say that I'm from Bardstown. But I am from bars town and grew up hanging out here with my buddy john and his family. So 17:29 it's a beautiful property got a bunch of old farmhouses gold house and some peacocks and they were like Kenny walked up and they kind of spread their feathers out I think they're excited to see Kenny And so yeah, maybe maybe see us Who knows? Yeah, but I've kind of been you know, just being in town seen the construction and everything but never really seen it till now. And man it's an it's an impressive property with all the distillery and everything. So it's all about the property. But you know, this is also we're getting a chance to talk to 18:00 About a company that's kind of like a unknown Titan in the industry, you know, it's they've had a lot of established brands that have been out there. For the longest time, it had been a sourcing product and now that they are sealing the light, they're like, Hey, we got to grow, we got to expand, we got to we got to start pumping out our stuff too. And so we know when we start talking about these brands, a lot of them are gonna start ringing a lot of names like Rebel Yell, like Ezra Brooks, like these are all the labels that these are all the names that you're probably very well familiar with and probably didn't know much about the the distillery and the people that are behind it. So guilty. I don't know much. But now I do know, because we just did the tour got the family history, and it's like a really cool story. So I'm excited to share that with our audience. Absolutely. And that's a good way to kind of segue into our guest today. So today we have Philip Lux. Philip is the global brand ambassador for Luxor distillery. So Philip, welcome to the show. Thank you. Thank you, Kenny. Ryan, thanks for having me on. Absolutely. So 19:00 Before we kind of get into this and start talking about the whiskey in the tour and the grounds and all that sort of stuff again, let's kind of talk about you know, your history your your upbringing, because because you're you're young strapping lad, your last name is luck. So obviously you have something to do around here. Yeah. 19:16 So, you know, the and you kind of talked about like, your family's been in this business? What 40 years now something like a almost 60 years, almost 60 years. Wow. So talk about your first run in with bourbon. My first run with bourbon honestly, was was pretty recent, over the past two to three years when we decided to build this and that so your mom and dad and like 19:41 and now I mean, it's really was you know, as personally my my first run with bourbon was was recent, but as a company, we've been in the bourbon industry for over 40 years doing some private label stuff with my grandfather back when you know, he was still still around. And David Sherman, who originally started the business with my grandfather, Paul 20:00 Whenever you know it's doing that private label bourbon just for four different grocery stores or, or convenience stores, stuff like that around the country. And then we we bought our first bourbon. And I believe 93 with Ezra Brooks from from Glenmore distillers, who's now owned by Sam's rack and has just kind of grown from there. And, you know, that was a little over 20 years ago now and we've grown. We've had award winning brands and grown our brands over the past 20 years and into into big, big names that allowed us to now break off from sourcing and start our own distillery and have everything distilled in house verse, you know, sourcing our bourbon from somebody else. Okay, so let's get back to the original question. What was your first my first run with bourbon was was probably three years ago. In you know, Colorado when I was when I was living there and decided I wanted to get away from kind of the, the vaca vaca scene so I started to drink some different stuff and my mom actually came 21:00 To me and in said that'd be a really good opportunity for, you know, to maybe have an idea of getting into the industry as we're getting ready to build this so I jumped kind of head over heels into the bourbon industry and 21:13 kind of ran with it from there went to moonshine University in Louisville and where I really got introduced to bourbon and whiskey and that kind of helped me in golf myself in the industry and in golf myself and what bourbon really is, especially here in Kentucky in Louisville, where it's you know, American spirit and in most popular spirits, so, huh, so she kind of was like the catalyst you didn't really you were like, that's your thing. I'm gonna do my own thing. Yeah, I'd never even really wanted to be in the industry. My I was always not necessarily pressured. My dad always said Do whatever you want to do. Yeah, he was never pressuring me at all. It was always his friends are my friends asking when when are you going to get in the industry? When are you going to do this? do that so because I'm sure your friends are like, hey, yeah, 21:58 I mean, I would take boxes of boosts. 22:00 to college with me, whether it be vaca Yeah, you'd be Ron knock that probably we just got in the house, we used to own Admiral Nelson. So that was a pretty cool product for us. And that was a fun product in college. And everybody enjoyed that. But, you know, on the bourbon side, I really didn't know much about it until I started taking classes and really engulfing myself in it with Stephen thief, like I said, as well, with moonshine you and you know, my mom is said, you know, take a chance this is something that's different, it's something that's new, it's gonna be something that you can help grow and you can be a part of, I was working in a ski shop in Colorado two years out of school, and you know, love in life, but it's hard to work in a ski shop for the rest of your life. Right? Well, I guess I work in a ski town so I need to find something a little different. And I you know, I've I've used my dad in different people in the company, and then the industry is kind of stepping, you know, stuffing box to help me work into it and learn more about it and I feel 23:00 That I've, I'm learning, you know, every day, whether it be with our products or the distillation process or the supplier versus distributor side. And, you know, with my job, it really allows me to learn, you know, frequently and, and continue learning and traveling and seeing different how bourbon and whiskey is viewed in California versus in Kentucky versus in New York. You know, I like to call you know, the bourbon trail like the Napa Valley of the Midwest now because you guys probably see it firsthand as well where everybody's flocking here now for that burden. Even the peacocks even though 23:39 they're they're always here and they're, you know, they love it here. So kind of talk about what you do see the difference in in bourbon, whether it's the community or culture as you're doing these travels, you know, just across the US like what is what's something that kind of stands out to you? You know, I think something that really stands out is the, the recognition of the bigger 24:01 You know, you go to California where, and I went up to Seattle for Seattle cocktail week and people had never heard of Lexapro but they had heard of, you know, they heard of heaven, hell and Maker's Mark and Jim Beam. And, you know, being, for me my passion and what I really strive to grow not only our brands, but our brands are part of a bigger name now of Lux. Lux row. So I think you know, to answer your question, Kenny, the The major difference that I see is how quickly a brand like Lux row catches on in Kentucky, because, you know, we're a year and seven months out from, you know, putting juice in our first barrel. And people recognize those brands like you know, they, they have, you know, throughout time and they recognize Lexapro now, as in you go to San Francisco whiskey Fest, those are all whiskey, you know, enthusiasts, so they're gonna, you know, they're they've probably been following those brands, but they're not super familiar with it. Maybe they've seen that Lux ro logo somewhere and now they're gonna be you know, 25:00 Gonna be there and they can, you know, learn more about it on a first hand basis or up in New York, I was up there and personally introduce David Nicholson reserve into the New York in the Boston Market in front of all the distributors so just different brands that aren't necessarily recognized throughout the country or are and don't have a lot of backing to them that need help you know, growing and with the distillery it's allowed us to help grow those brands in a different way where we can one bring customers here and you know, they can see that product we have people from all over the country if not the globe coming here. When they come to see heaven Hillary Jim Beam or Maker's Mark or limestone branch down in Lebanon, they drive right past us now. So we're in a very unique spot here that 25:50 it allows us to help grow. Yeah, I mean, go ahead, right. Oh, no, good. All right. Well, I'll keep going. I mean, cuz i was i was talking about like his Yeah, I mean, we talked about 26:00 Kind of beginning to show that you know, the rebel gal David Nicholson blood oath like Ezra books like these are these are pretty iconic names in in whiskey like they've been around for a long time but people didn't really know a lot of the background. And so Lux ro is also is it underneath the umbrella or an extension of Lux co as well? Can you kind of talk about the differences what you have there? Yeah, absolutely. So Lux CO is I like to call it our parent brand. But Lux Lux row is actually technically a supplier of Lux Co. You know, we own it as a family. My dad, you know, is the chairman CEO still of Lux row, but we act as a supplier for Lux, COEs Bourbons. But we're also you know, owned and operated family operated out of St. Louis with my father. myself my brother my mom. My brother's not in the industry. he's a he's an aerospace engineer, but he's the winner. Yes, James. He's a one a little bit of a different path than myself But no, to each its own. Yeah. 27:00 I found you know, a niche here but yeah, I mean Lux CO is is a worldwide supplier of spirits. We own a multitude of about 100 different brands everclear probably being the biggest my grandpa Paul purchase that, you know, way back in the day that was his first popular guy in college. And to this day I'm proud to admit I've actually never drink and everclear Yeah, it really is brutal. Yeah, never drink and it was like hooch or something. 27:28 So it's, it's, you know, everclear is you know, the biggest one but then we've got you know, provoq arrow cordials we own three different two kilos, whereas tequila, which is our mixto which you can find in you know, like a Texas Roadhouse Well, it's you well Margarita is usually whereas tequila, we have LA or tequila, which is our ultra premium as well as exotic tequila. All based out of Mexico. But it all you know, we're the supplier for that. So we we've been partners with the Gonzales family over there for 28:00 3040 years my grandfather worked with Rodolfo Gonzales his father so so very family oriented. And then over on locks row even you obviously can't get to locks row if you don't have locks. 28:11 And so we've over the past 20 years we've purchased all of our bourbon brands as your Brooks been the first and 93 from Glenmore distillers. And then we had Rebel Yell in 99. We purchased from Stetson Weller, David Nicholson is one of my favorite brands to talk about because it started originally started in St. Louis, Missouri, and we can go into that story. You got a little bit of a soft spot for St. Louis don't I do I do St. Louis born and raised my hometown. Got to give a shout out to our blue Stanley Cup champions. But you know, all of our brands have a very unique backstory to them very unique roots. That's why here at Lux row we are I guess motto is real roots real family real products. We have the roots not only with the products, but the real roots here in Bardstown with the Ballard 29:00 farm. They've lived there and and Ryan you know this but 29:05 big john Ballard lived there for 40 years raised his kids there, his grandkids there. I mean, this was their family farm. So we have the real roots with the products as well as with the farm. We've got the real family with myself, my dad, my mom being the creative director. So she worked her butt off, you know, getting this place up the top notch, you know, within two years, and then we've got the real products and the drinkability obviously speaks for themselves when you when you let them touch your lips, but each one has different wards. As what to say cuz the ezard Brooks barrel proof kind of went off gangbusters this year. Yeah, we're going crazy. It was crazy. Yeah. So we'll right when we introduced it wherever we reintroduced it, Fred. 29:45 Fred MiniK, who's never heard it never had that. But he called it he called it his, 29:52 his 2018 everyday sipping whiskey of the year, which absolutely blew it off the rails, all the allocations from across the country. We're going to 30:00 Wire. And so people you know we're in love with it and then somehow some way it one in San Francisco 2019 straight bourbon of the year 2018 straight straight whiskey of the year, which was absolutely huge for us once again. But then David Nicholson reserve back to back 2000 back to back double Gold's in San Francisco and in 2017 2018 as well as straight bourbon of the year 2017 Rebel Yell 10 year old single barrel was top 20 whiskies of the world it was number 12 there were only three American whiskeys on that. So we were really really fortunate to you know to have that one it's also very delicious product as well as won some some gold medals. So each one you know that real roots, real family real products, you know really comes into play with Lux row as well as Lux CO and St. Louis. But you know, very family oriented but Lux Lux row is what we that's what we strive here. So he says your dad ever told you about how you had the foresight to like start buying up these brands like before the you know, the big boom 31:00 Like, has he ever talked about that? Like, why did he get why did bourbon interesting, I guess from in the early 90s? When no one cared? Yeah, it's a great question and I'll need to, to pick his brain about that. Because, you know, I should definitely know that I know that. He's always looking to acquire and sell different brands, whether it be bourbon or, or rum or vodka, or tequila, stuff like that. But, 31:24 you know, he's, he sees an opportunity, and he'll jump on it. I mean, David Nicholson, he literally bought that product from the Van Winkle family. He was on the phone with Julian Van Winkle, which is pretty cool story, especially. I mean, if you guys want I mean, I can go into you know how David Nicholson 1843 came about, do it. Let's hear it. But so my favorite This is my favorite story to tell about our Bourbons because it hits home for me, it goes back to 1843. I've looked it up on Google, and actually found it. Actually, it actually found David Nicholson's grocery store that I'm about to talk about in St. Louis. Okay. He was a great 32:00 grocery store owner back in 1843 in St. Louis, Missouri. So he made that four year old weeded bourbon in his basement of his grocery store 50 years later as well, it's like you can do that 50 years later in 1893, some guy named Pappy Van Winkle. Never heard of them might know something about we did bourbon. I'm not sure. What's that? Yeah, exactly. He purchased that product continued that Nashville and then in 2000, my father, Don purchased that product from from Julian Van Winkle. So which means we've now brought that full circle from 1843. Back to St. Louis, where it originally started, which is a really cool story to tell. It's 100% true, and it it puts that family you know, atmosphere that family feel back in that product that has been there throughout time but might not have been recognized. And then we introduce David Nicholson reserve that won a bunch of awards. It's not it's a seven year ride bourbon at 100 proof so they they interact with each other very well. 33:00 They're different taste profiles, one's very creamy, one's still a little bit sweeter because of that we did bourbon. 33:06 So that you know, that's David Nicholson is a really cool story with with roots dating back to 1843, but also roots a back to the Van Winkle family. So where was blood oath made? Not a grocery store, right? How not to talk about that, and how it got its name and how it made it wait made its way to your portfolio. So blood oath was a product that were our head distillers very, very fond of john rappy. We wanted something that he could put his name to, and that it could be his in that he could continue to create, you know, delicious blends, you know, year after year. So, you know, john goes to different places and different distilleries and finds very unique barrels that he can blend together. And what we wanted was three extra age Bourbons blended together with a unique bourbon that's finished in something different. So packed, one was 34:00 three extra age Bourbons blended together not finishing anything unique barrel after that and pack to three extra age Bourbons, one of which was finished in a pork barrel from Meyers winery in Cincinnati. 34:12 also failed and operated with my cousin Paul Lux who owns Meyers winery. Pack three was finishing a Cabernet 70 on barrel for an extra six months. JOHN actually went out to Napa Valley and pick those barrels from the the smiley or the head wine guy you know at Swanson vineyards Napa Valley pack for was finished in Rebel Yell 10 year old toasted oak single barrel. So that was a 10 year old, a 12 year old and a nine year old and that nine year old was finished for an extra six months. So you got very dark chocolate notes. So these are all things that you know, john, personally, you know, puts that bourbon in those barrels and tastes them month over month to make sure that they're at that flavor profile that he wants. So when I tasted that blood oath, or that that nine year coming out of 35:00 Those old 10 year old toasted oak barrels It was very dark chocolate tasted not like chocolate milk, but kind of cocoa almost. It had a very, you know, chocolatey taste to it and then pack five you know, everybody's looking for that extra aged, super high proof, very unique Bourbons these days, so pack five, it's a, 35:21 an eight year old 12 year old and a 13 year old and that the eight year old rize actually finished for an extra six months and Caribbean rum cast. So that's what we're drinking right now. Nice. That Caribbean rum casks you get 35:33 you get very sweet and sweet. Yeah, Ryan signs empty, sweet sugary notes on the front end. You get like dark fruit banana, you get that okayness coming through from that extra age that you know 13 and 12 year old coming through there. So blood oath is something that 35:51 you know, the but the blood of the tests is that you know, nobody knows where he finds his barrels or his bourbon but you know, he puts together 36:00 product that is very unique and is for the the bourbon enthusiast. And if you'd like I can read you know what the actual blood oath label says on there. But it'll, it'll, it gives the whole story but if you think about it, you prick your finger with a buddy, and you make a blood oath, you know, you don't tell, you know, tell those things. Only you guys know where it's from, and tell you get on the podcast and 36:23 reveal everything. It's all we do. We sit here and poke and prod until you run out mash bills and ages and where your source your barrels, we save our blood. 36:32 So that's cool. I mean, that's, I think that's a side of, of, at least that particular brand that most people don't know about. You know, for I mean, I can remember when I think blood was packed, one came out, and there was just kind of this, like, what is this? Where do they come from? It's in a box like, what, what is this stuff? And so now we kind of have a little bit more of the information and really kind of what goes into it now. Now I know that each pact is uniquely different as well. It's not so 37:00 supposed to be this 37:02 similar creation over and over and over again? Yeah, the main similarity and that's only three barrels yet another thing to three three extra age Bourbons is the main submit similarity, excuse me, and, you know, each year, different box different label different flavor profile completely. And it's something that that john can really get behind and put, you know, a lot of his passion to it as well, other than, you know, all the other Bourbons, but he loves the blood oath, and it's growing in popularity, you know, year over year, we've continually made more of it. It's still allocated. 37:36 But I believe we made 37:39 I think it's 5003 in cases for this one, so about 15,000 bottles, maybe a little bit more might be vitamin 17,000 bottles, but it's allocated bottles for three barrels. You know how you're doing that? 37:51 Well, it's not three barrels total. Oh, yeah. Okay. 37:55 I thought it would be different. I literally thought it was like three barrels. No, no, so like, math as well. 38:00 All right, we'll take about we'll take about 40. 38:03 About 40 barrels. So like with the pack for we had 40 to 10 year old barrels that we sent back to the cooperage, they took them apart, scrape the number three char off, put them back together, suck a flaming hot rod in the middle for about an hour, put a very deep toast on them, put it back together and send it back to us. And then we aged that nine year old or finished that nine year old for an extra six months in those barrels. So it wasn't all three Bourbons finishing those barrels, it was only that one. So then john will blend them together in whatever way he finds, you know, best so that he gets those flavor profiles that he's looking for. So it's more than just it's three, three types of barrels. But it's not three barrels total. Gotcha. And so it was was Rebel Yell acquired at the same time as David Nicholson. About a year before but right around the same time. Yeah. Yeah. Because that's, that already has a pretty historic past, you know, being something that was at Stillwell or stuff like that, you know, it's it's good to kind of get the background of 39:00 What these are and I'm assuming this is this is the the line that you have right now in your Bourbons. Yeah Miss Rebel Yell at her Brooke split oath and David Nicholson, the Rebel Yell we just reintroduce, or we just new label on it, which you know pops much better than the old one, you can really read the lettering. So we've reintroduced that to the, to the market. 39:22 You know, we're coming out with new bottles and new new products eventually, as you know, as we get going. 39:32 There'll be there'll be something along the lines of you know, a regular or just like a distillery product from Lux row. 39:40 So definitely look look forward to seeing that at some point. 39:45 But yeah, this is this is our line. These four products are two mash bills. I ride Nashville and our we did Nashville, we can get to all of our products from those. Hmm. And so I guess let's talk a little bit about the distillery here because 40:00 Cuz we mentioned when we were walking and talking, breaking ground around 2016, which was, you know, for us, I remember doing the podcast and we're like, oh, what's this place that's getting ready to start and we didn't really, really think anything of it now, a couple years later, we're here finally doing a podcast. Yeah. And then you realize they make you know, they have Rebel Yell and all those brands, all the big brands, yeah, I'd never heard of before. And so kind of talk about the the timeline of breaking ground. When you first started distilling, getting everything online, first barrel, everything like that. Yes. So see, we broke ground, January 2016. 40:39 The ballers lived in that house pretty much two weeks until we broke ground on the property. So it was still their family farm pretty much up until then, I mean, we obviously haven't get out. 40:50 So yeah, we broke ground, January 2016. We're on about a two year you know, we wanted it to be you know, up and running in two years. So 41:00 January 2018, I think January 10. We filled our first barrel, January 5, we turned the steel on. 41:06 And then April 11, we opened up to the public. So that was our grand opening. And that was a huge day not only for our family, but for our company. It was the largest investment that we've ever made for our company. But it was really big in nursery, more morale, but just for the whole team, I mean, my dad shut down our whole company in St. Louis and bust about 350 of his employees out here so that they could stand out on this front lawn while we had bagpipers walking, you know, taking my mom and my dad and David Bratcher, the president of our company down to the flagpole to, you know, to raise that Lux row flag for the first day. So you got people that, you know, have worked have driven a forklift in a warehouse in St. Louis for 30 years, with a smile on their face coming to work every day for my dad and my grandfather. That got to come out here and see firsthand where they're, you know where that Rebel Yell or that Ezra Brooks is that they're pushing every single 42:00 All day unloading trucks they got to see firsthand where that's made with with their co workers. And it really spoke volumes you know who our family is and what we're all about and just to have everybody out here is just a really cool experience. You know, April 11 2018 we'll remember that day is you know, the day that you know we we cut the ribbon on this place and open it up to the world and that really is what you know what what we did you know, not only here in Bardstown but i mean i'm going to London next week to you know, work in the market with our with Ezra Brooks and rebel yo with our, our international reps over there. So 42:37 to see a grow over the past, whatever it is year and a little over a year and a half now from where it was to where it is now and then just envisioning where it can go, you know, over the next two 510 years and past that is really special and just to see, you know, everybody in the company, really get behind 43:00 Everybody in you know, in our bourbon 43:03 section of Lux co get behind it and all the events that we're doing, we're now going to be at at every whiskey fest around the country. So Chicago, San Francisco, New York. 43:16 I'm missing a couple nights, but there's no whiskey fest whiskey in the winter in St. Louis. We'll have a booth there. So you know, the everybody's really getting behind it, especially here in Bardstown. I mean, you got to tell better mommies, they've got our products and they love it and they'll they'll sell it or 43:34 you gotta love Manny's Gotta love nannies you can't go wrong with the country cooking there. Yeah, we had one actually. We had a group that came here. I was like a VIP tour or something. And they went to mommies for breakfast. And they were just like, That was crazy. The pancakes are huge. And I couldn't even like we're bloated. Yeah. secondaries. Yeah. 43:54 So talk about why did you all decided to do the distiller here and not kind of do a footprint 44:00 You know in St. Louis, 44:04 there are more craft distilleries popping up around the country now, more than ever before. So how do you find the best stories and the best flavors? Well, rack house whiskey club is a whiskey of the Month Club, and they're on a mission to uncover the best flavors and stories that craft distilleries across the US have to offer rack houses box shipped out every two months to 39 states across the US and rack houses April box, they're featuring a distillery that mixes Seattle craft, Texas heritage and Scottish know how rack house whiskey club is shipping out to whiskies from two bar spirits located near downtown Seattle, including their straight bourbon, go to rack house whiskey club comm to check it out and try some for yourself. Use code pursuit for $25 off your first box. 44:52 Why did you all decided to do the distiller here and not kind of do a footprint you know in St. Louis, you know you got a bunch of breweries here 45:00 They're, you know, a nice big city like, you know, in your bottling they're still currently why not do it there and instead of kind of putting your foots down here or not your foot putting making your stamp here in Bardstown? Yeah, definitely, I mean, I think I think that you know Bardstown is the heart of bourbon country. And we found that I think we wanted to be around everybody else. I think it definitely helps us being here. Versus you know, being in St. Louis. We have our other our plant in St. Louis, where everything else is made. But you know, this is bourbon country and we wanted to be by by the other distilleries, and we wanted to be right in the heart of it. Like I said earlier, you know, the, the Napa Valley of the, you know, of the Midwest is that bourbon trail right now, and yes, people are going through St. Louis to you, but they're gonna go there and see beer when they're coming through Kentucky. They're coming for bourbon and we needed somewhere that could be you know, 100% about our Bourbons that we could, you know, really get behind and, and we 46:00 been, you know, we've been sourcing for 20 years so we've been driving our barrels from Kentucky back to St. Louis for 20 years and it's been working for us why change anything now? Why not you know break ground in the heart of bourbon country where we have that limestone filtered water. I mean, we just still we cook we ferment with Bardstown city water, this limestone filter we don't do anything with you know, with it when we're putting in the cooks or anything like that. Well, you know, we'll reverse osmosis, purify it when we're, you know, we're proofing down everything, but to be here in Bardstown in the heart of it is what it's all about, and that's where the most traffic is. That's where people want to want to come to see that bourbon, and also, in Kentucky in it's the same weather as Missouri. You just get it about a day later, but you get all four seasons. You get all four seasons, very hot summers, very cold winters. So that aging process is really unique here in Kentucky, 46:54 and is probably the best agent process for bourbon. 46:58 So I mean 47:00 We're right in the home in Lebanon, Kentucky is not far away so independence Dave it's easy to get barrels from them. Everything very centrally located here in Kentucky. selfishly I like being in Kentucky because it's close enough to St. Louis Right. You can drive back for a few hours and one hour drive. Yeah, it's not bad at all. But I think this is where the majority of people know what they're talking about here in Kentucky for bourbon. And you know, when I got started I in the industry I it was a little challenging for me because I was kind of just cold calling on different bars and restaurants and stuff like that and the saturation of bourbon in in Kentucky. Louisville is just insane. I mean, you go into any bar and there's more than 100 Bourbons on there. So 47:48 to be able to get our name behind something that can compete directly with those big brands. With Lux ro but also you know, Rebel Yell is growing as her Brooks is growing. David Nicholson is growing. David Nicholson reserved 48:00 The biggest you know our top skew coming out of the distillery here you know it's it definitely speaks to the location that we're in. I guess I forgot to question about this so what's there between this the regular David Nicholson and the reserve the 1843 is a four year old we did at 100 proof so for us we did bourbon in the reserves a seven year old ride burn out 100 proof There we go. Yeah, so once we add ones ride, Alright, so now our listeners know exactly what you're looking at when you're perusing your store shelves. 48:29 So I guess, you know, as we kind of keep talking about the the distillery here and everything like that, what's the I mean, it's a massive still so kind of talk about the relationship you have with Vendome and and the size of it and kind of like how much product you're pumping out to. Definitely so yeah, we got are still 43 feet tall. 36 inches in diameter handmade custom copper still from Vendome in Louisville. So family operated with the Sherman family. 48:54 They are the best when it comes to still making this obviously, other stills hillbillies. 49:00 Try it instills. I would think Vendome is up there with, you know, the best in the industry. 49:07 But yeah, so Ours is a 43 foot column still, which then feeds the low wine into our doubler, which is also made by Vendome. I'm not 100% sure the capacity of the doubler. But once it gets into that double, there's a slide on that one. 49:23 pure, pure alcohol in there, no more grains or anything. And we're going to pump out about a million million gallons a year, which is about 70 barrels a day with the capacity to do about what we do about 20,000 barrels a year and we have the capacity to do about 50,000 barrels a year. If we add a couple fermenters 49:42 down the road when when we need that to production to jump up. Is that based off like what you're kind of seeing sales in the marketplace, either current brands or more is that kind of like we see this is the growth of what this company is going to be. Yeah, a little four to five years. Obviously, there's projections and I don't see those projects. 50:00 firsthand, but I think you know, we deplete about 20,000 barrels a year. So maybe a little bit less. But as as those projections and stuff as we get rid of some other barrels that we have at other distilleries will, you know, by the time those are finished, we'll be ready to dump our first four year old barrel here and we can just kind of jump right into it same seamlessly and that's what was kind of unique about us building building here as well is that you know, we've been in the bourbon industry owning our own Bourbons for over 20 years and and we've been doing it you know, we've we've had it it working very well and very good relationships and to have those those products. We're doing the same thing that those other distilleries had been doing for us, except now everything's in house and we can just, we were able to have have barrels aging, 50:56 continue producing those products and having them in the market. Why 51:00 We're building our distillery. So whereas you know, a smaller craft distillery that's just popping up out of the ground, they're either going to source their product off the start, or they have to wait, you know, a year or two years for their first product to come off the still or to be dumped out of the barrel for us, we could just jump right into it. 51:18 And they're not too much of a leeway. And in you know, getting that still turned on pumping out juice and just jumping right back into that, that process of putting bourbon in, you know, on the shelf. Yeah, I guess that that also kind of leads into another question is when you start thinking about when the day does come when your barrels are ready, until you said like 20 2022 2022 is kind of like the date that you all are aiming at. Is there ever any any worry because, you know, if you're, if you're sourcing and you're buying and you've been buying at a consistent product, and you kind of know exactly like what it's going to be at that age, you have a little high confidence and then now you're kind of like Okay, now we're working with our equipment. 52:00 Is there any sort of thoughts or worries to say like, God, I really hope it's gonna be ready in four years. Personally, I don't have any worry. But people in the industry I'm sure will have worry. 52:12 For I don't have any worry for a couple reasons. One, I've tasted our year juice that came out of our first make barrels. And it's absolutely delicious at 125 proof very calmly, very dark for a year, which gave me a lot of confidence into what we're going to be taking out of those barrels, you know, three years down the road, but also when when we're doing the exact same thing that those other distilleries you know, had been doing for us for 20 years, our head distiller was, was you know, we were deciding what that Nashville was going to be stuff like that. But when we pull our barrels, you know, especially for our Rebel Yell, and our Ezra Brooks, as well as some for the David Nicholson, but mostly the rebel Jonas for Brooks, we're going to pull in a cross sectional method from the Rick house, so we're not going to rotate any of our barrels so when we pull those barrels, we're going to pulled 200 barrels, maybe 250 barrels at a time and blow 53:00 those all together to get to that consistent, you know, flavor or proof that we've had for the past 20 years that's been, you know, award winning or that we've been putting on the shelves year in and year out. So, and that's all tested by our head distiller and some people back in St. Louis to making sure those flavors are there. But me personally, I don't really have anywhere because we have the best in business, you know, doing what, what they do here, but I'm sure that's going to be a thought of some people once we get our first product, you know, that we actually distilled here, you know, into the market. Y'all trying to kind of replicate the existing profiles you have now with the existing brands is that kind of what your match bills are geared towards is kind of replicating the agenda now. It's gonna be the same Nashville, we're using the same corn we're using the same wheat or rye, we're using the same yeast, everything like that. We're just doing it in house now. So gotcha. You know, it's, it's hard to I would think that would be the smart way to do it. 53:56 Yeah, I mean, it's it's hard to it's hard to kind of replicated 54:00 offer, you know, a year and seven month old barrel shirt. As we get closer and closer, I'm sure that replication process will become more in depth and taking a couple different barrels and mixing them together and proofing them down to see if we can get to that exact proof 54:17 for that exact flavor profile, which I know we will. 54:22 But yeah, I mean, there's definitely, I'm sure there's definitely some worry or thought into if it's going to be exactly the same. Mm hmm. I mean, I think that's always a always a concern when you're doing this and figuring out Okay, do we do we keep the sourcing do we start blending a little bit, that sort of thing as you start going down that path? Even more? 54:44 And so we kind of went on the tour kind of so we have what 1212 fermenters here 12 54:51 I'm already testing my knowledge here. 12 fermenters a massive still doubler what else am I missing that we kind of solve on our little tour here? 55:00 We talk about think tanks. So you got some proofing tanks, we'll we'll put, we'll put juice in the proofing tank said 140. And we'll prove it down to 120 4.9. For it to be bourbon can't go in 125 or higher. And so we'll talk about the storage capacity we have here too, because we were able to go inside there you have this beautiful wall of barrels, anybody that missed you can always check out Instagram scroll way, way, way back and you can probably find it but there was a an idea that they had of being able to make an impact when you come into a particular warehouse 55:34 to kind of talk about what that is. Yeah, so my dad Don and David Brasher, the president of the company had a really good good really great idea honestly to take out first couple Rick's and and Rick house and just make a big wall of barrels that people could see and, and allow people to really, you know, see what a wreck house looks like see the magnitude of a wreck house. 55:59 You 56:00 See how many barrels are in a wreck house from floor to ceiling instead of just being in a confined claustrophobic area and and leave you know a lasting impression on on people that come to the distillery 56:13 I don't don't quote me on this but I believe it's probably the number one picture people take at our distillery once they get in there the wow factor is definitely ducks. Yeah number two speaker blend them together and make one 56:26 you know the wow factors you know definitely there we have we have in that Rick house will all of them were are built by bucyk construction here in Bardstown also family owned operated. But you know, they were kind of skeptical about it at first until they did some engineering on it and they found a way that it would work. And so we were the first ones to do it. We're one of you know that Rick house is one of a kind in the industry. So they've bucyk is brought other people you know, that are maybe interested in it to kind of look at that, but all of our rec houses aren't like that. So that one holds our first one Rick house, one holds 57:00 19,200 barrels, and then all of our other Rick houses hold about 20,000 barrels. So if my math is right, about an 800 barrel sacrifice about 800 barrel sacrifice and we definitely think that that sacrifice you know paid off an aesthetic purposes. 57:18 I'm hoping that those barrels stay on that wall for a very long time, at least like 10 years. Me personally, but I'm not the one calling the shots when it comes to what barrels are being pulled. But, you know, we've got some special barrels on that wall that people can see and hear the story about. 57:36 And you know, those brick houses, that's where the magic really happens. I mean, in my mind the barrels most influential aspect of the bourbon process, see 70% of the flavor or 70% of the flavor 100% of the color. So it'll be interesting to see how a little bit of that extra airflow kind of affects the barrels in a positive or negative way. We hope all positive Yeah. 58:00 Either absolutely, hundred percent. But, you know, it's it's just we tried to be differentiate ourselves from other distilleries in a few different ways through visuals, whether it be the video at the start of the tour, the artwork throughout the tour, or, you know, the Rick house, you know, very, very visually appealing that people you know, it sticks with them when they when they leave here. Yeah, it's one of the first warehouses we've been around to recently that doesn't have like the black fungus several or Yeah, so we don't have that yet. We'll get better. I think it's starting to grow on a couple of the small trees out there. Yeah. 58:40 It's like every tree bars on the black like, like you brazenly like what's wrong with your trees? It's like, I'm worried. It's just the 58:47 tree. It's just the bourbon. It's just the bourbon talking. Yeah. So you know, last thing I want to kind of talk about because I think the brands are a very sort of focus for what you do in all the ambassadors 59:00 centering. I think that's a word that you that you do around the globe, sort of what is what has been like the one thing that people latch on to when you talk to them about their brand or about your brands? Like is there one thing in particular each one of these that they're kind of like, oh, wow, like, I didn't know that, or that's a pretty cool little factoid. I think there's there's a couple things. I think the roots behind each one of our brands is very unique. And people don't realize the roots that you know, each brand has come from, I mean, you mentioned if you mentioned stitz, a Weller to anyone that you know, drinks bourbon, they know that it was a very prestigious distillery back in the day that you know, has amazing juice that we've continued that you know, that process or you mentioned, the Van Winkle family. 59:44 Everybody knows who you are, most people that drink bourbon, know who, you know, the van winkles are so I think that the, the, the roots of each one of our Bourbons is very unique. The flavor profile is very unique, but what I really enjoy about this job 1:00:00 is telling our family story and how we've grown throughout the past 60 years, starting as just a small you know, private label distribution company in modeler all the way up to one of the top suppliers and you know, in the country, if not the world of spirits and to be able to grow that family name into bourbon is very special for for not only myself but for our family as a whole. I mean, I've my mom, and it was absolutely a job to raise me over, you know, 25 years but she put her heart and soul into this distillery for two year process and, you know, 1:00:45 the tasting room the visitor experience that was all her so to see, to be able to tell our family's story and put it behind not only the brands but the whole distillery in general is very special and I think people will actually latch on to it. 1:01:00 at, you know, whiskey fests and stuff like that. Because 1:01:06 no, okay, like you're saying, some people do know the brands, some people don't know the brands and, and if you can give them something to latch on to that reminds them of that brand. I think it's it helps them, you know, one they'll drink it, they'll maybe ask for that over a different product and at the store after, you know, they go from San Francisco whiskey fest drinking all day and night and the next morning, they're like, oh, what was you know, what was that? What was that product from Lux, Rhoda. Still it was that thing I can't remember. And then maybe, maybe they remember it. Or maybe I was just in the liquor store that they go to. And they walk in there. And I was just, I personally had just been talking to the owner and talk to them and explained all of our brands. So they walk in there and they say, Oh, do you have any brands from Lexapro, distillers? Oh yeah, we have Rebel Yell we have as Rob Brooks. We have these great 1:02:00 Are any of those ringing a bell and they can kind of relate to, y
On this episode of Chill Filtered Adam and Cole drink a cask strength expression of a familiar bourbon, Old Ezra 7yr Barrel Strength. They talk home buying, wisdom teeth, being sick, Denver and Liely glasses* (that were graciously given to us!), charcoal "filtering" and Luxco. And on Whiskey World News, Adam reads an article on a scientific "artificial tongue" for tasting whiskey. Join the boys to see what this special Ezra Brooks variant is like on this episode of Chill Filtered? *check out their website at denverandliely.com Music by Larry Hill MERCH: https://streamlabs.com/chillfiltered/#/merch www.chillfiltered.com www.patreon.com/chillfiltered www.whiskeygoals.com
Steve, Jeremy and Renee discuss some of the good things going on with Rebel Yell Bourbon and if it will lead to the brand becoming a big player in bourbon. Today’s show was sponsored by the ABV Network’s Patreon campaign (patreon.com/theabvnetwork) and the ABV Network Club (abvnetwork.com/club). The Bourbon Show music (Whiskey on the Mississippi) is by Kevin MacLeod (incompetech.com). Check us out at: abvnetwork.com. Join the ABV Network Revolution by adding #ABVNetworkCrew to your profile on social media.
Steve and Adam Stumpf try Blood Oath Pact No. 5 from Lux Row Distillers. Today’s show was sponsored by the ABV Network’s Patreon Campaign (patreon.com/theabvnetwork). Intro music (Welcome to the Show) and outro music (That’s A Wrap) are both by Kevin MacLeod (incompetech.com). Check us out at: abvnetwork.com. Join the ABV Network Revolution by adding #ABVNetworkCrew to your profile on social media.
Hosts Jen Taylor and Kim Moser explore all things paranormal while sipping bourbon. Today on the show, Jen and Kim talk about strange things in the woods while sipping Rebel Yell Bourbon. This show was sponsored by Steve Akley’s new book on classic bourbon cocktails (https://goo.gl/J2d5Jt) as well as his other book Mules and More (https://goo.gl/EN3wEj). Check us out at: abvnetwork.com. Join the ABV Network Revolution by adding #ABVNetworkCrew to your profile in social media.
BP EXCLUSIVE! Get the inside experience of the 2018 Kentucky Bourbon Hall of Fame. Hear from icons in the whiskey industry as they stroll down the red carpet and listen to the heart warming speeches delivered by inductees from Freddie Johnson of Buffalo Trace, Matt Shattock, CEO of Beam Suntory, and Max Shapira, CEO of Heaven Hill. The first time ever this event is being made available to the public. This week's Above the Char has Fred Minnick discussing friendships and choosing that right bottle to celebrate The show starts off interviewing Fred Noe, Freddie Noe, and Matt Shattock of Jim Beam on the red carpet Transitions to the ceremony where Eric Gregory, President of the KDA, introduces everyone Louisville Mayor, Greg Fisher, gives an introduction of Matt Shattock Matt's speech is delivered unedited We transition back out to the red carpet to interview Freddie Johnson The ceremony then kicks off with Eric Gregory talking about Freddie's history A.J. Hochhalter, Film Producer of NEAT, introduces Freddie Freddie delivers his speech and talks about his dad and family - completely unedited The red carpet is alive once again talking to Mark Coffman, Master Distiller at Town Branch The ceremony resumes with Eric Gregory giving a history of Dr. Pearse Lyons of Alltech A short story from Jerry Summers, HOF 2017 inductee, about Pearse Lyons The final red carpet appearance features Andy Shapira talking about his father Max, as well as Larry Kass with a brief history of Rittenhouse 21-25 year single barrels The ceremony begins the wrap up with Eric Gregory giving Max Shapira's resume Donn Lux, Chairman and President of Luxco, shares some funny stories of Max's attention to the bottom line Max Shapira talks about his family, the history of Heaven Hill, and that growth will continue Listen to all of our Buffalo Trace, Heaven Hill, Town Branch, and Beam podcasts
Courtney Reum is the co-founder of VEEV Spirits, which was the best-selling independent liquor brand in the U.S. before being acquired by Luxco. On this episode of the CashFlow Diary Podcast, he shares how you can never go wrong by moving forward and doing something. No one should be able to steal your confidence, love an idea, put something out there and see what happens.
Steve, Kaitlyn and Jeremy conduct a tasting of Rebel Yell 10-Year Old Bourbon from Luxco (rebelyellbourbon.com). Today’s show is sponsored by Steve Akley’s book, Mules and More (https://goo.gl/EN3wEj).The Bourbon Show music (Whiskey on the Mississippi) is by Kevin MacLeod (incompetech.com). Check us out at: abvnetwork.com. Join the ABV Network Revolution by adding #ABVNetworkCrew to your profile in social media.
Steve, Kaitlyn and Jeremy continue on with a month of sampling by trying OBR, a vintage bourbon from Luxco that was sourced from Stitzel-Weller. Today’s show is sponsored by Bourbon Mixology Volume 4 (https://goo.gl/GP6L1z) and Mules and More (https://goo.gl/EN3wEj).The Bourbon Show music (Whiskey on the Mississippi) is by Kevin MacLeod (incompetech.com). Check us out at: abvnetwork.com. Join the ABV Network Revolution by adding #ABVNetworkCrew to your profile in social media.
Steve, Tracy and Jeremy talk to Donn Lux, Chairman and CEO of Luxco. The group talks about his business, his new distillery being built (LUX ROW) and the future of his company. Today’s show was sponsored by Steve Akley’s two new books, Bourbon Mixology Volume 4 (https://goo.gl/GP6L1z) and Mules and More (https://goo.gl/EN3wEj).The Bourbon Show music (Whiskey on the Mississippi) is by Kevin MacLeod (incompetech.com). Check us out at: abvnetwork.com. Join the ABV Network Revolution by adding #ABVNetworkCrew to your profile in social media.
Steve, Jeremy and Kaitlyn sample the 2017 Yellowstone LE. All Pint Size Editions of The Bourbon Show in January will be dedicated to sampling a different bourbon and providing tasting notes. The Bourbon Show music (Whisky on the Mississippi) is by Kevin MacLeod (incompetech.com). Check us out at: abvnetwork.com. Join the ABV Network Revolution by adding #ABVNetworkCrew to your profile in social media.
#BCR is back again with more questions than ever coming from our viewers. We talk about Sazerac’s devious marketing tactic with age statement removal, the regrets of past purchases, will we see a buying increase of pre-sourced NDP after their stills are running, and how our buying habits have changed Get 10% off your online orders at glencairnwhiskyglass.com with offer code “bpursuit” So Who's shipped their samples from the last roundtable? The picture BCR made famous. Old Charter 8 vs 8yr. Was there a case to be made? Lucas asks: With the bourbon boom in full effect, many of the large NDPs have really focused over the last few years on getting their own stills set up. Many of these brands have loyal followings from people that know what an NDP is . As these brands start to bottle their own juice, will we see a shift along the same lines as the hunt for stitzel weller juice or old heaven hill stock. Brands like Bulleit, Michters, Angels envy, and Luxco have plenty of money to pay chemists and tasters to keep flavor as close as possible but bourbon nerds are notorious for wanting what they no longer can get. What are your thoughts on the possibility of a subculture being created for people that really want Four Roses Bulleit or Heaven Hill Ezra brooks instead of what these companies are actually producing on their own? Will brands suffer as they change sources? Will we not notice it at all because the blending process is so key to major bourbon labels? Will consumers notice at all? Eric, who has yet to make an appearance from Breaking Bourbon, posted an article about changing our buying habits. Have you all slowed down? Amped up? Do you have more bourbon than you can drink in your lifetime? http://breakingbourbon.com/a-different-persepective-changed-my-buying-habits.html Rick Noland asks: You guys talk about FOMO. I also occasionally have FOBR (Fear of Buyer's Remorse). How about an open discussion for the next Roundtable for the bottle(s) everyone regrets buying?
Big show this week with a lot of content for you! Matt and Hank are back with the biggest topics in sports along with some great spirits industry coverage. We can't miss out on commenting on the Phelps vs Shark event during Shark Week (5:30). We'll start off the sports talk with a quick recap of the Open Championship. Our thoughts on the amazing run by Jordan Spieth to take the Claret Jug (9:00). After that Clayton Kershaw is out with a back injury. What does that mean for the Dodgers going forward? (12:30). One of the biggest topics lately has been the ousting of Hugh Freeze at Ole Miss. Our thoughts on that situation plus potential replacements (16:30). Then we head back to Tales of the Cocktail to continue our coverage. We'll talk with Graciela Gonzalez of Luxco about the Make it Exotico Cocktail Competition and Exotico Tequila (26:30). We also wrap up the show with a visit from the winner Megan Deschaine (57:30). And we continue our NFL division previews this time discussion the AFC East. Get our predictions for each team and more! As always thanks for listening!
Steve, Kaitlyn and Evan talk to John Rempe, Master Blender for Luxco. The Bourbon Show music (Whiskey on the Mississippi) is by Kevin MacLeod (incompetech.com).
This week, Ardbeg unveiled its first single malt with an age statement since the original debut of the 10-year-old edition many years ago. The Ardbeg 21 will be available in limited amounts starting October 1. We'll get the back story behind this whisky from Dr. Bill Lumsden on WhiskyCast In-Depth, and along with tasting notes for it as well. There's plenty of news out of Bourbon Country during Kentucky Bourbon Festival week, including the start of production at the first new distillery to open in Bardstown since 2012 as the Bardstown Bourbon Company fired up its stills. We'll have the details on that, along with an update on Luxco's new Bardstown distillery slated to open late next year and the reason why Wild Turkey's Jimmy Russell needs to clear some more space on the shelf for another award!
The Whisky Sponge has been puncturing egos and tweaking the Scotch Whisky industry with impunity - and relative anonymity - for nearly three years, but on this week's WhiskyCast In-Depth, the Sponge publicly reveals his true identity for the first time. We don't want to spoil the surprise, but it's not "Jill Bumsden" and especially not "Dark Mollesty"! In the news, Luxco's plans for another Bourbon distillery in Bardstown, Kentucky have been confirmed as the longtime blender and bottler tries to lock in whiskey supplies for the future ... Crown Royal's distillery strike could last well into the summer ... and we'll look at the results of two recent whisky competitions.
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