A Profitable Impact

A Profitable Impact will be taking a temporary break in producing content. We will be back with more soon!

If you have someone who wants you to speak to their people, and there are ideal clients for you in that audience, you have a terrific opportunity! But how do you maximize that opportunity, and turn it into clients and revenue? In today's episode, Pamela discusses the do's and don'ts of making money from speaking. In this episode, you will: Discover How To Set Up The Speaking Opportunity So It Works For Everyone. Learn The 3 Things You Need To Do When You Speak To Lead To Clients. Identify The #1 Thing You Want To Do After You Speak To Maximize Your Results.

When you're really good at helping people transform through coaching and expert services, it can sometimes be hard to know where to draw the line with helping people.  But if you don't figure out where to draw that line, your services become hard to sell, and harder to deliver. In today's episode, Pamela unpacks her ‘Iceberg Method' of selling transformation services that allows you to get high-paying clients more easily. In this episode, you will: Discover the structure of the Iceberg Method, enabling you to sell and over-deliver to your clients (without too much of your time). Learn the 3 things you need to do in order to keep clients coming back for more. Identify the #1 thing you'll need to have this sales method rock for you!

It's so much easier to get clients through referrals or word-of-mouth.  But when you're eager to scale your business, you need to look for people who don't yet know you - "cold traffic". In today's episode, Pamela unpacks the timing and methods for accessing this incredible source of new clients. In this episode, you will: Discover the two phases of client attraction, and which one you should be in Learn the #1 thing you need to do in order to attract cold traffic Identify the 3 best ways to turn new people into high-paying clients. 

There is a “syndrome” that can be the biggest internal challenge to your success. Yet this syndrome originates in the same area that gives coaches and healers their special gifts. So where do you draw the line? In this episode, I share my insights from 12 years of coaching transformational entrepreneurs to be powerful and whole in running their businesses. In this episode, you will: Identify the ‘syndrome' that gave you transformational super-powers, but is also probably holding you back from success. Discover the 5 signs that you're operating from this place, and what to do instead. Learn the 3 ways that you can overcome the effects of this syndrome.

When you're a caring coach or healer, you have challenges the average business owner doesn't have. Charging high-ticket, quoting your fees, and even just making more money can trigger the subconscious to throw up blocks. In this episode of the 'Success from the Inside Out' series, Pamela uncovers the most common money blocks, and walks you through how to overcome them. In this episode, you will: * Learn the 5 most common money blocks coaches & healers experience * Discover the secret to overcoming your own blocks, even if you've had them for years * Identify the #1 shift you need to make in money mindset in order to be well-paid for the work you do

Do you love the thought of being a successful coach or healer, but don't love the thought of having to learn (and do!) enough ‘business stuff' to get there? You're not alone! In this 3-part series, Pamela shares the truth about why you're blocked in achieving success, and the mindset you'll want to achieve your goals.  In this episode, you will: Discover the 3 reasons that most coaches & healers are blocked in being successful Experience the powerful identity shift you need to increase success, no matter where you're starting. Uncover the paradox between ‘what you love' and ‘what you have to do' - and reconcile it so you skyrocket your results!

One of the best ways to serve your ideal clients is through high-ticket, high-value transformation. While this often means that you create a ‘Signature System', there are two much faster ways to create offer transformation that can serve your client well. In today's episode, you'll get those two ways, and how you can offer them successfully.

Getting on top of your schedule, and ending procrastination, is vital. But how to do it, in a way that feels empowering rather than like drudgery? In the final part of this 3-part series, Pamela shares the secrets to mastery over your time and your tasks!

Being productive in your business is essential if you're going to grow. But productivity usually feels hard - it's all about work, and ‘nose to the grindstone', etc. In the second episode of a three-part series, Pamela unpacks a simple process to double your productivity and make building your business SO much easier.

Knowing how to sell in an authentic and effective way is critical to helping your business succeed. In the 2nd part of this 2-part series, Pamela shares sales secrets that will help you make an offer in a way that feels great! In this episode, you will: Learn the 3 important questions to ask yourself before a sales conversation. Discover the #1 must-do action to show up as your best self in a sales conversation. Identify the 5 sales secrets that will have you look like a caring, heart-centered pro (even if you're new at this)!

There are so many possible activities to grow your business, how do you know which one to focus on without getting overwhelmed? Pamela uncovers the REAL reason for overwhelm, and how to reduce it so you can focus on profit-producing actions.

Sales are the lifeblood of your business. It's important to overcome anything that interferes with you showing up powerfully during sales conversations. In this two-part series, Pamela unpacks the two big mindset challenges that hold people back from great sales and serving clients. In this episode, you will: Discover the 5 essential set-up pieces for a great rejection-free sales conversation. Experience the #1 exercise for removing fear of rejection in sales. Identify 3 ways to remove that fear in the moment.

Having your first assistant can be exciting! But are you ready for a marketing assistant? Or would another type of assistant be helpful? In this episode, Pamela shares all the secrets for hiring the right help to grow your business. In this episode, you will: Discover the criteria for knowing when to hire an assistant. Identify the stages of business, and the help you need at each stage. Learn the 5 biggest mistakes people make when hiring.

Facebook Live has made it so easy to use video to get clients! Just turn it on and go. But it's not that easy to use this method to get clients unless you've got all the pieces in place. In this episode, Pamela shares presentation secrets that will help you make your videos more effective and irresistible.  In this episode, you will: Learn the 3 important questions to ask when creating your Facebook Live. Discover the must-do actions to show up as your best self on video. Identify the top 5 presentation secrets that will have you look like a pro (even if you're new at this)!

Video is here to stay, and for connecting with potential clients, there is no easier or more far-reaching type of video than Facebook Live. But how do you actually use Facebook Live to get clients? In this two-part series, Pamela unpacks the keys to produce a client-attracting Facebook Live video. In this episode, you will: Discover the 3 critical set-up pieces for a great Facebook Live. Learn the #1 thing that most people leave out that costs them clients. Identify the 3 biggest mistakes people make when doing Facebook Lives.

A lead magnet (also called a freebie) is a great way to introduce people to your work, and spark interest for them to become clients of yours. But how do you know whether a lead magnet is the right move for you, right now? And what do you put in a great lead magnet if it IS the right thing to do? In this episode, Pamela shares all the secrets for solving the lead magnet dilemma. In this episode, you will: Discover the criteria for knowing when you need a lead magnet in your business. The keys to creating a great lead magnet, and the formats that are hot right now. The 5 biggest mistakes people make when creating a lead magnet.

We want all the clients we can get, right? Not necessarily! Sometimes “firing” a client is one of the best things you can do for your business. In this episode, Pamela shares how to know when to take action and how to do it gracefully. In this episode, you will: Learn the 3 important questions to ask when considering whether to fire a client. Get the must-do actions to keep your brand and sanity intact. Discover the surprising outcome you often see with this. (Hint: It's a good thing!)

Feedback is welcome – when it's positive. But as you scale your business, some negative client feedback is almost inevitable. In this powerful episode, Pamela walks you through knowing how to navigate that situation with skill and calm, so both you and the client are well-served. In this episode, you will: Discover the 3-step process for handling feedback with grace and ease. Learn the #1 thing to do FIRST whenever you get feedback from a client. Identify the ‘hidden request' under most client feedback.

Sometimes it seems like group coaching is the ‘holy grail' because you serve lots of people in record time. But what's best in your business, and for your clients, will depend on where you are. In this episode, Pamela shares how to structure a coaching or expert business using a 1-on-1 or group style. In this episode, you will: Discover the criteria for knowing when to use 1-on-1 and when to use group coaching. The keys to making either system work – they're not what you think! How to market & sell both with their distinct advantages, so you can effectively offer what's right for you, and for your clients.

Sometimes you just need extra cash coming into your business. But if you feel like you're already pedaling as fast as you can, where does that come from? Most people overlook a few simple revenue sources that can create a ‘cash infusion' and make a huge difference to your bottom line. In this episode, Pamela unpacks those 3 hidden sources of revenue. You'll discover: 3 ways to get money in your business more easily that you probably aren't doing The mistake that most people make with this and how to avoid it A simple plug-and-play email template to get you started

You've probably heard about people launching Challenges, Webinars, Coach-a-Thons, or Facebook Lives to get clients, but what's the right one for YOU to focus on right now? In this episode, Pamela unlocks the difference between various launches so you can choose the best option to attract the high-paying clients you're looking for. You'll discover:  Key differences between the different launch types, and why that's important for you Easiest launch type to start with, so you can attract clients right away #1 biggest mistake that most people make when launching (you definitely want to avoid THIS!)

Most business owners have website shame. Even after you get a new website, it seems inadequate, or out of date quickly. But re-doing a website can be expensive, and time-consuming. So what kind of website do you REALLY need to get clients? In this episode of 'A Profitable Impact,' Pamela will go over the different types of websites (yep, there are different types!) and which one is right for the stage of business you're in. You'll discover: What the different types of websites are, and the pros and cons of each. What you can start with to simplify the process (and make it much less expensive). What you don't need, so you avoid spending thousands of dollars and months of time!

Are you 100% comfortable charging what you're worth? Most transformational entrepreneurs aren't. Even if you believe you're satisfied with what you charge now, the truth is that you could probably charge more – a lot more. Join Pamela in Part 3 of this 3-part series to expand your mind about pricing, what's possible to charge, and how to do that in integrity. In this episode, you'll discover: The 3 identity issues that can keep you from charging what you're worth A fun and effective way to determine how much money you can make The critical vision exercise you need in order to be well-paid for what you do

Are you 100% comfortable charging what you're worth? Most transformational entrepreneurs aren't. Even if you believe you're satisfied with what you charge now, the truth is that you could probably charge more – a lot more. Join Pamela in Part 2 of this 3-part series to expand your mind about pricing, what's possible to charge, and how to do that in integrity. In this episode, you'll discover: The 3 things you must believe in to have the right mindset for high-ticket offers The biggest strategic mistake you're probably making, that's keeping you from successfully offering high-ticket How you can find the people to pay you high-ticket (it's not what you think!)

Are you 100% comfortable charging what you're worth? Most transformational entrepreneurs aren't. Even if you believe you're satisfied with what you charge now, the truth is that you could probably charge more – a lot more. Join Pamela in Part 1 of this 3-part series to expand your mind about pricing, what's possible to charge, and how to do that in integrity. In this episode, you'll discover: The #1 principle that enables you to charge high-ticket (it's not what you think!) How to share your new (higher) fees in a way that creates understanding, not surprise The minimum you should be charging for transformational work

How important is a brand, really? If you think it's just your name, logo, and colors… this will be very helpful! A brand is so much more, and having your brand even a little bit ‘off' will hurt your success. In the third part of this 3-part series, Pamela walks you through the steps you need to follow to create your expert brand. You'll discover: The simple exercise that makes finding a powerful name so much easier Why having a brand that is inconsistent in some ways can be good (and exactly how to do that) How to know whether you can name your brand, your method, and your system in the same way

Once you have a logo and a name, you're good to go with your business, right? Not even close! A brand is so much more, and having your brand even a little bit ‘off' will hurt your success. In the second part of this 3-part series, Pamela walks you through the biggest mistakes people make when creating their expert brand. You'll discover: 3 biggest mistakes people make with the different brand types The surprising ‘little' mistake that derails all your marketing. How to handle multiple brands in your business effectively

Once you have a logo and a name, you're good to go with your business, right? Not even close! A brand is so much more, and having your brand even a little bit ‘off' will hurt your success. In the first part of this 3-part series, Pamela walks you through the core elements of a great expert brand. You'll discover: The 3 branding types that work for coaches, healers and experts, and the only one that works online. How to know which type will work best for you. The key questions you need to ask to see if a re-brand is a good idea.

The #1 question that online service professionals are asking right now is, “How do I find my ideal clients online?” In the third part of this 3-part series, Pamela walks you through the final important component of online client attraction. You'll discover: The two different types of language to use in attracting your ideal clients online The 3 non-negotiable elements you'll need to be taken seriously The “right way” and “wrong way” to dress for online video – it's not what you think

The #1 question that online service professionals are asking right now is “How do I find my ideal clients online?” In Part 2 of this 3-part series, Pamela walks you through the critical connection steps of online client attraction. You'll discover: 3 important decisions you need to make to streamline your online client attraction How to spend 2 hours and save yourself weeks of effort online The subtle writing technique that makes your message more compelling

The #1 question that online service professionals are asking right now is “How do I find my ideal clients online?” In the first part of this 3-part series, Pamela walks you through the critical first step of online client attraction. You'll discover: The #1 thing that most people miss when looking for their ideal clients online. A simple (and fun!) exercise that helps you zero in on your ideal client. The critical distinction that can skyrocket or tank your marketing – knowing this will save time and effort!

Do you find yourself in a sales conversation, only to feel inadequate or stumble at a critical moment? You're not alone! There are 4 common Freeze Points in sales, and knowing what they are and ways to navigate through them can make a huge difference in your bottom line. Join Pamela as she walks you through the 4 Freeze Points, and gives you strategies and language to handle each one. You'll discover: The 4 Freeze Points, and why they occur. How to set your energy and intention to keep the conversation flowing. Sample scripts and language to handle the Freeze Points gracefully.

“I can't afford it.” “I have to think about it.” These are common sales objections that you need to be able to overcome, authentically and in integrity, in order to help people step into the transformation that you offer. But did you know that there are hidden sales objections? Objections that are never voiced, that can have people saying “no” when,  with a little help from you, they could be on their way to a different life. Join Pamela as she shares the hidden sales objections, and how knowing these can impact your sales. You'll discover: The #1 hidden objection for any transformational offer like coaching or healing (and it's not "I can't afford it"). The surprising way that your own natural objections can hurt your sales conversations. The easy way to uncover the hidden objections so you can address them head-on (and help someone to a great decision)!

Have you wondered why sales can be so difficult? It may be that your ‘Selling Style' isn't meshing with that of the people you're talking to. Yep, Selling Style is a thing, and we're not talking about ‘sleazy' or ‘not sleazy.' Join Pamela as she unpacks the different selling styles and how to use them to multiply your sales. You'll discover: The primary selling styles and how you can discover YOUR style. How to shift your selling style, when you need to, to connect with an ideal client. The #1 mistake people make when trying to sell using the wrong style, and how to overcome that.

The idea of having loads of people eagerly buying your online offers is exciting. But is there truth to “If you build it online, they will buy it?” Join Pamela as she unpacks what works to make money online, and what doesn't. In this episode, you'll discover: The 3 types of online offers, and which one to do when. The #1 mistake that people make with online offers. The easiest way to start with making money online – it's not what you think!

When you're trying to attract clients online or use social media, you've got to show up powerfully. No matter how much natural charisma you have, if your brand isn't showing up online to reflect you at your best… you're costing yourself big-time. In this episode, you'll discover: The simple exercise that can help make your brand much more irresistible! The surprising element you may need to add to your brand message to attract the clients you want. Why giving more may backfire, and where to draw the line to truly serve.

“Facebook Live is the new webinar” and it's a lot easier! Just click and go Live – no slides, and possibly no script. The stakes are low, but that doesn't mean that you just want to wing it. You can spend a lot of time on Facebook, doing live presentations, without getting any return for your time. Pamela will walk you through what you need to do to maximize your results. In this episode you'll discover: The 5 tips you want to consider to make sure you're attracting your ideal clients. The common mistake that makes your FB lives look unappealing (but it's SO easy to fix)! The trick to make sure that you've got the kinks worked out.

Even when you have the strategies for excellent organization and time management, your mindset may hold you back from being productive. Join Pamela as she shares 3 of her top mindset strategies that will help you break through the blocks to an effective day. In this episode, you'll discover: How to use your to-do list as a jumping-off point for your mindset work. The secret to taking breaks that actually work, and ones that don't, so you can refresh effectively. The method that helps you distinguish mindset stoppers that masquerade as strategic challenges, and then remove them.

Because entrepreneurs are inherently creative, usually they're not experts in the areas of organization and time management. Join Pamela as she shares 5 easy-to-implement strategies that will transform your workday, while still honoring your creativity and flow. In this episode, you'll discover: How to get a task done efficiently, even one that usually takes longer than you want. The #1 scheduling tweak that maximizes your productivity. The simple system that reduces emergencies and procrastination.

The energy of ‘starting anew' can be exciting, whether it's starting a new year or starting over after a failed marketing campaign. But how do you prevent yourself from repeating the errors of the past? Join Pamela as she talks about putting 2020 behind you, and how to look forward to 2021. In this episode, you'll discover:  How to balance the two critical elements you need to bring into a new start. The two most important questions to ask yourself as you move into the New Year. The #1 technique to simplify your planning and goal-setting for the year.

How do you plan – whether for a year or a month – so that your workflow is smooth and effective, and you can still take care of the day-to-day situations that demand your immediate attention? Join Pamela as she shares the 3-Step Planning Process that keeps her clients moving forward and on-track. In this episode, you'll discover: The 3 hats you NEED to wear in your business, and when to switch. How to know when you're doing a good job in each role, and how to improve. The critical mistake that can derail your plans, and how to avoid it.

Offering a ‘Free Consultation' isn't the juicy offer that it used to be decades ago. It's now almost synonymous with “Let's talk so you can buy something from me.” But there is a way to offer a conversation that will have your ideal clients eager to get on a call. In this episode, Pamela walks through exactly how to craft your ‘free consultation' offer to make it irresistible.  In this episode, you'll discover: The 3-part naming structure for the perfect ‘free consultation' offer. The template for your ‘free consultation' description that works, every time. The #1 key to getting more people on calls with you with this offer.

Charging a high-ticket price is one of the biggest challenges facing transformational entrepreneurs. In this episode, Pamela talks about Money Set-Point – your hidden limiter that keeps you from raising your fees (even if you should), prevents you from investing in your business appropriately, and holds you back in scaling your impact. Understanding this concept means it's possible to make more with less effort. In this episode, you'll discover: How Money Set-Point negatively affects your fees. Why examining this limiter is critical to scale your impact. The 3 growth factors and what to do to expand them.

There are so many ways to build and grow a service-based transformational business; it's hard NOT to get distracted. Pamela has helped thousands of coaches and healers know what to do at what time in their business growth, and more specifically, what NOT to do. Knowing what you can safely ignore helps to reduce the overwhelm! In this episode, you'll discover: The three levels of transformational business and their corresponding to-dos. How to determine if an activity is useful or if it's a growth-delaying distraction. The #1 way to reduce daily overwhelm.

Even if you're in business to make a difference, you still need to create enough revenue to make your business sustainable. If you're aiming too low or too high, you're constantly fighting to stay afloat.  In this episode, Pamela shares: The three models to set up your business that is sustainable and scalable. The minimum viable revenue for coaching, consulting, agency, or healing businesses (this will surprise you!). The #1 biggest mistake that most transformational entrepreneurs make when calculating revenue and income.

Episode Summary:  Most transformational entrepreneurs focus on creating transformation for clients, and not on the business. In this powerful episode, Pamela walks you through an exercise to know what might be holding back your ‘Inner CEO' and how to shift that. In this episode, you will: Identify the #1 hidden sabotaging belief in your business. Discover how to use your coaching or expert skillset to accelerate your business. End the procrastination that holds you back in critical business actions.

This is A Profitable Impact with Pamela Bruner. Over the last decade, I've helped thousands of coaches and healers to expand their reach, and be very well-paid for their extraordinary skills and talents. If you want to make money by making a difference in people's lives, stay tuned for the marketing & business tips that will help you grow the business you want.