BizBrainstorms

Online reviews play a large part in the development of your business’ online reputation. For that reason, many businesses work hard to convince their customers to post reviews on all the popular review sites, hoping it will maximize their online reputations. But is it really necessary to build up as many online reviews as you possibly can for your business . . . or is it possible that, when it comes to good reviews, a little bit goes a long way? What is better, quality or quantity? The answer is not a simple one, and can’t be put in black and white terms. Read on to learn more: http://i.hros.li/i/online-reviews-what-is-better-quality-or-quantity

As a small business, you are responsible for marketing your business – and that means identifying your most viable marketing avenues. Whatever size your business is, there is no denying that it should have an Internet presence, as the Internet is the arguably the most powerful marketing arena there is. A large part of establishing a strong online presence is managing your online reputation. What is online reputation marketing for small businesses all about? Here are some things you should know: http://i.hros.li/i/online-reputation-marketing-for-small-businesses

These days, your business’ online reputation can make or break your business success. People talk – whether they are unhappy or happy with your business – and talk spreads like wildfire on the world-wide web. It’s not effective to stay impartial, “take the high road,” or turn the other cheek when it comes to handling things others say about you on the Internet. As a matter of fact, being anything less than proactive about your online reputation can be downright dangerous to your business, as you can guarantee that if you don’t create your online reputation, someone else will . . . and that power could be very destructive in the wrong hands. The first step to protecting your online reputation is monitoring it. Here are five ways to monitor your online reputation: http://i.hros.li/i/top-5-ways-to-monitor-your-online-reputation

In today’s business world, online reputation means almost everything. As a matter of fact, online reputation is so important that many businesses are now opting to hire firms that manage their online reputations. If you have decided to take that all-important step, then you may be wondering what, exactly, the company you are paying the big bucks to will be doing. Here is a guide to what to expect out of your online reputation marketing Company: http://i.hros.li/i/what-to-expect-out-of-your-online-reputation-marketing-company Search engine rankings. One of the primary goals of any reputation marketing strategy is to control what is on the first page of search engine results when someone searches for your business. This is no small task, considering many SEO specialists might struggle to land just one spot at the top of page one. However hard it is, it is important that you control what potential customers see when they search for you . . . and that means monopolizing that first page. New content creation.

When it comes to business marketing, one of the most important things to consider is your online reputation. http://i.hros.li/i/3-ways-to-protect-your-online-reputationRemember that 90 percent of all consumers search the Internet to look for products and services; therefore, what those consumers find online about your business will determine whether or not they choose you over the competitors. There are so many forums in which both happy and disgruntled customers can air their emotions about your business – including social networking sites, review sites, and blogs, among others – and it is your responsibility to manage what is being said about your business. How do you do that? Here are three ways to protect your online reputation:

3 Ways You Can Get Your Customers to Write Reviews for Your Business The world of Internet marketing is complex and varied. It used to be that having a business website was enough to attract the attention of new customers. However, these days your web marketing approach must be as multifaceted as the web, itself. One new(ish) frontier that is revolutionizing the way customers find and evaluate businesses is that of online business reviews. There are a number of popular sites that exist as forums for posting these reviews – including Yelp, Google Places, Urban Spoon, Bing, Foursquare, and many more – and your business should be using these sites to its advantage. In addition to registering your business with these sites, you also need to be encouraging people to post their reviews. How do you do that? Here are three ways you can get your customers to write reviews for your business: http://i.hros.li/i/3-ways-you-can-get-your-customers-to-write-reviews-for-your-business

When you consider that Google is the number one site on the world-wide web, there is no denying that Google can be a very powerful marketing tool for your business . . . and there is no reason for you not to set up shop on Google’s business block – Google Places. One feature of your Google Places listing that can exponentially increase your customer base is Google Places Reviews. Want to know how Google Places Reviews works? Here is a guide:

What to Look for Before You Hire a Reputation Marketing Company http://i.hros.li/i/what-to-look-for-before-you-hire-a-reputation-marketing-company Your business’ online reputation is, quite literally, a matter of life and death . . . for your business, that is. If you lack the time, patience, or know-how to manage your online reputation properly, then you owe it to your business to put the job in the hands of those who can do it well. Fortunately for you, there are a number of companies that specialize in doing just that. Unfortunately for you, they are not all created equal, and it may be hard to sort the good from the bad. Need help? Here are some tips for what to look for before you hire a reputation management company: http://ReputationReports.Info Services offered. Different businesses need online reputation marketing for different reasons. Identify what you want to accomplish with your reputation management (whether it be moving your business website further up search engine rankings or countering negative reviews, for example), and then ask potential companies what they specialize in. Reputation. It goes without saying that any reputable reputation management company should have a good reputation. Research the companies in question on the Internet, read customer reviews, and look candidates up on the Better Business Bureau website to make an informed and accurate assessment of a company’s business practices. How the company works for your online reputation management. It is important that you ask potential companies how, exactly, they work to better your online reputation. Even if some of it is over your head, any reputable company should be able to explain to you in relatively plain terms the steps they use in the management process. It is possible that you may be able to do some of it yourself; it is also possible that you simply won’t want to expend the time or effort necessary to do it. Either way, your reputation management company of choice should be open enough with you to help you make that decision. Pricing. When it comes to pricing, there are several things you should keep in mind. If you’ve done your research and asked the right questions, then you should have a good idea of what is involved in the management process, as well as how long it will take. Your company’s quote should be reasonable, relative to the services being rendered. It also never hurts to shop around to make sure you are going with a realistically-priced quote. Online reputation management is a complex process, but it is also tantamount to your business success. To make the most of your online reputation, you may want to enlist the help of qualified and competent professionals like us. http://ReputationReports.Info

Top 3 Online Reputation Marketing Strategies http://i.hros.li/i/top-3-online-reputation-marketing-strategies You had to create a business plan before starting your business, right? And that meant outlining strategies for growing your business. There is no doubt that business marketing was somewhere on that list . . . and in this day and age, you simply cannot ignore the Internet when marketing your business. One thing you might not have thought of is the need to protect and grow your online presence. Your business’ online reputation can go a long way in determining the success of your business, and so you must be proactive about creating the reputation you want – and that, too, requires strategizing. Where do you begin? Here are the top three online reputation Marketing strategies: Use the right tools. There is perhaps no reputation Marketing strategy than prevention, and a very powerful way to nip detrimental gossip in the bud is to monitor the web closely for anything and everything people are saying about your business. There are a number of tools out there that exist to help you monitor your online reputation. No one tool can monitor every online outlet. You should therefore make use of social media tracking tools like Hootsuite and Socialmention, as well as web monitoring tools like Google Alerts and blog monitoring tools like BlogPulse. Identify the influencers. Influencers are big names that have a strong pull in the virtual realm. They may be celebrity endorsers with huge Twitter followings, popular bloggers, or industry experts with major websites. Use your monitoring tools to identify who the influencers are when it comes to your online reputation. Then take good care of those influencers. How do you do this? Make them privy to interesting information about your business before anyone else, so they can break the news, or allow them to provide their followers with your products at a discount (or for a commission). It’s a “you pat my back, I’ll pat yours” kind of world, so be creative. Ask for reviews. Customer reviews are one of the best ways you can garner attention from new customers, and grow the loyalty of existing customers. Ask your satisfied customers to post reviews on review sites like Yelp, Bing, Foursquare, and Google Places. Online reputation Marketing is a complex process, but it is also tantamount to your business success. To make the most of your online reputation, you may want to enlist the help of qualified and competent professionals like us. http://ReputationReports.Info

3 Ways Online Reviews Help Your Business SEO These days, when someone is interested in a business, it is easy for that person to find a wealth of information on that business just by searching the Internet. Not only is it possible to browse your business website to get a good idea of what you offer, but potential customers can also use reviews of your business to make the important decision of whether or not they want to work with you. This has very obvious implications when it comes to earning new customers . . . but did you know that online reviews can also go a long way in lending to your business website’s creditability, by strengthening its search engine optimization (SEO)? How so? Here are three ways online reviews can help your business SEO:

How to Overcome a Bad Yelp Review http://i.hros.li/i/how-to-overcome-a-bad-yelp-review Yelp is a very powerful review site, where your customers may go to publish their personal experiences of dealing with your business. Of course, it is only natural to hope that these testimonials are good. However, you will eventually run into a bad review, and it is in your best interest to learn how to handle such reviews. Believe it or not, you can actually turn negative reviews into positive affirmations of your business credibility. Want to know how? Here are some tips for how to overcome a bad Yelp review: Pay attention to what is being said. Sure, it may be hard to read anything negative about your business, but instead of jumping to defense, you need to keep in mind that there is likely some truth to the review (even if it is derogatory or exaggerated). By carefully considering what you are reading, you may be able to pinpoint some areas where your business could legitimately use some betterment. http://ReputationReports.Info Respond. You may do this privately or publicly, but it is a good idea to do both. That means sending a private message to the reviewer, asking what you may do to remedy the situation, and then posting publicly that you are sorry the reviewer feels that way, and that you would like the chance to make things better. Also, it is always a sign of good business to offer a viable solution to the problem. Others who read the review will see this as a testament to your commitment to customer service. For example, if a customer was unhappy with meal from your establishment, then you may choose to offer a coupon, and then ask the customer to give your restaurant another chance. Things to avoid. Don’t ever ignore a bad review. That’s probably the worst thing you could do. Don’t ever deny your own responsibility in the matter, or attempt to justify bad business; if something truly went wrong, acknowledge it. Don’t let your emotions get in the way of providing a neutral, diplomatic, and genuine response. Be realistic. When it comes to dealing with negative reviews on a personal (or emotional) level, here is something to keep in mind that may assuage some of your anxieties: potential customers do not trust when a business has all-positive reviews. Remember that these are real people you are dealing with, and real people understand that no business can truly satisfy every single customer. Be realistic in thinking that you will inevitably get some negative reviews, and focus on creating positive outcomes, rather than dwelling on negative feelings. Online reputation management is a complex process, but it is also tantamount to your business success. To make the most of your online reputation, you may want to enlist the help of qualified and competent professionals like us.

Yelp Explained http://i.hros.li/i/yelp-explained There is a lot of talk in the business world about Yelp lately. But what is Yelp? The definition of Yelp suggests the idea of yelling . . . and the truth is, Yelp (the website) may be just that for your business. So, what is it about Yelp that could garner so much attention for your business? Here is a guide to understanding Yelp: What is Yelp? First, it helps to understand that Yelp is a new kind of social networking site, centered on customer reviews of local businesses. Anyone can post a review on Yelp, and anyone searching the web can use Yelp to find and evaluate local businesses. How does Yelp work? The idea is very basic: you register your business listing with Yelp, and then you invite your customers to share their reviews via the Yelp online community. When potential customers want to find businesses of your type in your area, they type their search terms into the search engine, and Yelp returns their options – your business being one of them. What determines your business’ Yelp search engine ranking? Your business listing is ranked on Yelp search returns in accordance with several factors pertaining to its number of reviews and customer scores (from one to five stars). You can also purchase advertising space on Yelp, to increase awareness of your business listing and improve you Yelp search engine ranking. Can a review be removed? No, you cannot remove a review from Yelp. However, you may request that Yelp evaluate the review to see that it fits within their content guidelines. Just remember that every business gets bad reviews occasionally, and that it is how you respond to those reviews that matters the most. What is included in a Yelp business listing? In addition to seeing your customer reviews and ranking (in terms of one to five stars), people who visit your Yelp listing will be able to learn much more about your business, including hours of operation, business website address, physical location (or mailing address, if you prefer), and telephone number. Yelp also allows you to upload photos of your business to improve the visitor experience. Does it cost to use Yelp? No, it won’t cost you anything to register your business with Yelp, and to have your customers post reviews. If you opt to advertise your business using Yelp advertising, you will have to pay a fee. Online reputation management is a complex process, but it is also tantamount to your business success. To make the most of your online reputation, you may want to enlist the help of qualified and competent professionals like us

No matter how you choose to run your business, it is inevitable that at some point or another, you will face the tough situation of getting a negative online review. http://i.hros.li/i/how-to-respond-to-a-negative-review While it may be tempting to fire back in self-defense, or to wallow in self-pity, those reactions will only compound the criticism you are trying to escape. Instead, it is best that you learn how to handle negative reviews, so that you can make the best of them, for the good of your business. Here is a guide to the best way to respond to a negative online review. Find out what people are saying about YOUR business: http://ReputationReports.Info

There is a lot of talk about online reputation marketing in board meetings these days. It seems that as soon as businesses jumped on the web and social media marketing wave, the Internet evolved into an even more complex organism, now requiring a deeper look into marketing in this ever-evolving world. It is no longer enough to establish your Internet presence. Now you have to manage it: you MUST protect your reputation. Why is online reputation marketing so important to your business? Here are the things you should know. http://ReputationReports.Info Blog: http://i.hros.li/i/why-online-reputation-marketing-is-important-to-your-business

Your business’ online reputation can literally make or break your business success. Why’s that? Because, statistically speaking, around 90 percent of all consumers use the Internet to research businesses when they are looking for a product or service. Your online reputation will determine whether those consumers choose you or one of your competitors. You can also be sure that if you do not manage your online reputation, it will be managed by other people, who will inevitably post reviews, comment on your business in forums and social media sites, publish blog write-ups concerning your business, and more. For this reason, you need to do everything you can to ensure that what people see when they find your business online is as positive as possible. How do you do that? Here are three helpful tips to make sure your online reputation is protected

Advertising is and always will be one of the most valuable business tools to achieve greater brand visibility and business growth. The problem is, in our digital world, traditional avenues such as print and other offline avenues are returning less ROI and less engagement. It is now essential that businesses find ways to reach the audience where they spend their time – online. Many social media and web based platforms have been working to determine the most effective way to take advantage of the millions (in some cases, billions) of eyes that pass over the web every day. Pop up and banner ads were introduced as a way to provide a platform for businesses to take advantage of the floods of people that were diverting their attention to online media. But those ads weren’t always deemed effective even by the big brands that had access to these early stage platforms because there was no to control who was seeing the ad making the return on ads run to unqualified buyers extremely poor. But there’s good news! Over the past couple of years, online advertising has been growing and maturing to become the most powerful tool for targeting qualified leads and putting your business in front of them. In other words, advertising is a numbers game. It’s all about reaching the most relevant eyes possible with the smallest amount of financial investment. With today’s digital advertising options, it’s now possible to target ads precisely by demographic, behavioral, and even psychographic information. And even better, you can measure the reach and effectiveness of ads with campaign metrics and web analytics!

Advertising Tip#10: USE TAKEAWAY SELLING TO INCREASE THE URGENCY When you limit the supply of a product or service in some way (i.e. takeaway selling), basic economics dictates that the demand will rise. In other words, people will generally respond better to an offer if they believe the offer is about to become unavailable or restricted in some way. And of course, the opposite is also true. If a prospect knows your product will be around whenever he needs it, there’s no need for him to act now.

Advertising Tip #9: THE STRUCTURE OF AIDA There’s a well-known structure in successful sales letters, described by the acronym AIDA. AIDA stands for: • Attention • Interest • Desire • Action

Advertising Tip #8: WRITE TO BE SCANNED Your layout is very important in a sales letter, because you want your letter to look inviting, refreshing to the eyes. In short, you want your prospect to stop what he’s doing and read your letter. If he sees a letter with tiny margins, no indentations, no breaks in the text, no white space, and no subheads… If he sees a page of nothing but densely-packed words, do you think he’ll be tempted to read it?

Advertising Tip#7: THE MORE YOU TELL, THE MORE YOU SELL The debate on using long copy versus short copy never seems to end. Usually it is a newcomer to copywriting who seems to think that long copy is boring and, well…long. “I would never read that much copy,” they say. The fact of the matter is that all things being equal, long copy will outperform short copy every time.

Advertising Tip#6: THE HEADLINE If you’re going to make a single change to boost your response rate the most, focus on your headline. Why? Because five times as many people read your headline than your copy. Quite simply, a headline is…an ad for your ad.

Advertising Tip #5: THE UNIQUE SELLING PROPOSITION Also known as the unique selling position, the USP is often one of the most oft-misunderstood elements of a good sales letter. It’s what separates your product or service from your competitors. In this video we take a quick look at some unique selling propositions for a product itself.

Advertising Tip Tip #4: INCORPORATE PROOF AND BELIEVABILITY When your prospect reads your ad, you want to make sure he believes any claims you make about your product or service. Because if there’s any doubt in his mind, he won’t bite, no matter how sweet the deal. In fact, the “too good to be true” mentality will virtually guarantee a lost sale…even if it is all true.

Advertising Tip #3: PUSH THEIR EMOTIONAL HOT BUTTONS This is where research really pays off. Because in order to push those buttons, you need to first know what they are. Listen to this story first, and I’ll tell you what I mean: Once upon a time a young man walked into a Chevrolet dealer’s showroom to check out a Chevy Camaro. He had the money, and he was ready to make a buying decision. But he couldn’t decide if he wanted to buy the Camaro or the Ford Mustang up the road at the Ford dealer. A salesman approached him and soon discovered the man’s dilemma. “Tell me what you like best about the Camaro,” said the salesman. “It’s a fast car. I like it for its speed.” After some more discussion, the salesman learned the man had just started dating a cute college cheerleader. So what did the salesman do? Simple. He changed his pitch accordingly, to push the hot buttons he knew would help advance the sale.

Advertising Tip #2: EMPHASIZE BENEIFTS, NOT FEATURES The only award you’re after is your copy taking control, so take some liberty in grammar, punctuation, and sentence structure. You want it to be read and acted upon, not read and admired! If you were selling an expensive watch, you wouldn’t tell your reader that the face is 2 inches in diameter and the band is made of leather. You show him how the extra-large face will tell him the time at a glance. No sir! He won’t have to squint and look foolish to everyone around him trying to read this magnificent timepiece.

What is advertising? Is it something to be regarded as a work of beauty or art? Is it clever slogans or amusing prose? Is it workmanship to be judged for an award or recognition? It’s none of the above. Advertising is salesmanship multiplied. Nothing more. And advertising copy, or copywriting, is salesmanship in print. The purpose of a copywriter’s job is to sell. Period. The selling is accomplished by persuasion with the written word, much like a television commercial sells (if done properly) by persuading with visuals and audio. As Claude Hopkins wrote in his timeless classic, Scientific Advertising: “To properly understand advertising or to learn even its rudiments one must start with the right conception. Advertising is salesmanship. Its principles are the principles of salesmanship. Successes and failures in both lines are due to like causes. Thus every advertising question should be answered by the salesman's standards. “Let us emphasize that point. The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales. “It is not for general effect. It is not to keep your name before the people. It is not primarily to aid your other salesmen. Treat it as a salesman. Force it to justify itself. Compare it with other salesmen. Figure its cost and result. Accept no excuses which good salesmen do not make. Then you will not go far wrong. “The difference is only in degree. Advertising is multiplied salesmanship. It may appeal to thousands while the salesman talks to one. It involves a corresponding cost. Some people spend $10 per word on an average advertisement. Therefore every ad should be a super-salesman. “A salesman's mistake may cost little. An advertiser’s mistake may cost a thousand times that much. Be more cautious, more exacting, therefore. A mediocre salesman may affect a small part of your trade. Mediocre advertising affects all of your trade.” These points are as true today as they were when they were written nearly one hundred years ago! So the goal then becomes: how can we make our advertising as effective as possible. The answer is to test. Test again. And then test some more. If ad “A” receives a two percent response rate, and ad “B” receives three percent, then we can deduce that ad “B” will continue to outperform ad “A” on a larger scale. Testing takes time, however, and can be expensive if not kept in check. Therefore, it’s ideal to start with some proven tested known ideas and work from there. For example, if testing has shown for decades or more that targeted advertising significantly outperforms untargeted advertising (and it does), then we can start with that assumption and go from there. If we know based on test results that crafting an ad that speaks directly to an individual performs better than addressing the masses (again, it does), then it makes little sense to start testing with the assumption that it does not. This is common sense. So it stands to reason that knowing some basic rules or techniques about writing effective copy is in order. Test results will always trump everything, but it’s better to have a starting point before you test. So this starting point is the essence of this book. The ten tips expressed here have been generally time-tested and known to be effective. But I can’t emphasize enough that when using these techniques, you should always test them before rolling out a large (and expensive) campaign. Sometimes a little tweak here or there is all that is needed to increase response rates dramatically.

Advertising Tip #1: FOCUS ON THEM, NOT YOU http://LocalBusinessAssociation.org/Blog When a prospect reads your ad, letter, brochure, etc., the one thing he will be wondering from the start is: “what’s in it for me?” And if your copy doesn’t tell him, it’ll land in the trash faster than he can read the headline or lead. A lot of advertisers make this mistake. They focus on them as a company. When writing your copy, it helps to think of it as writing a letter to an old friend. In fact, I often picture a friend of mine who most closely fits my prospect’s profile.

Search Engine Optimization Summary and Review http://localbusinessbrainstorms.com/seo

Advertising Can Be Frustrating When You Don’t Know The Results. Search engine optimization (SEO) or the ability to show up in the search engines can be tracked so it limits the frustration. If you would like to learn how to do that go to http://localbusinessassociation.org/seo/

Advertising Has Drastically Changed. There is more competition but we have the opportunity to leverage technology in ways we couldn't before. To get found on local search engines go to http://localbusinessassociation.org/seo to get a quick start guide.

Local Business Reputation Summary and Review. In this video we will review what we have talked about so far. You can still get your local business listings scan at http://localbusinessassociation.org/businesslistings

Getting your business in the local online directories is one of the first and most simple steps you can take to get your business found online. Go to http://LocalBusinessAssociation.org/BusinessListings to get a scan of the local directories to found out what listings have been claimed and which ones haven't.

People are searching for reviews before visiting your business. This is good because it forces local businesses to improve and deliver high quality customer service. The unfortunate fact is that a negative review will turn people off so they won't ever get an opportunity to show you how good your customer service is. To get your business scanned for reviews across the local directories go to http://localbusinessassociation.org/businesslistings/

In its most basic form, retargeting serves ads to people more frequently after they have left an advertiser's website. Some companies specialize in retargeting, while other companies have added retargeting to their list of methods of purchasing advertising. Retargeting helps companies advertise to website visitors who leave without a conversion - this accounts for about 98% of all web traffic.[2]

The internet has put power back into the consumers with the ability to review your business online for all to see. Not only is it important to know where your business is or isn't listed but also what is being said about your business online. If you go to http://LocalBusinessAssociation.org/BusinessListings We will analyzes, identify and check for consistency on listings of your locations through our unique publisher network, so all of your content is consistent.

http;//LocalBusinessAssociation.org/Blog Text or Call (435) 915-6926 Display Ads Advertising and Internet: a Long term relationship Entrepreneurs these days work hard to take their business to the next level. Now, they are frequently using Internet as an important medium for advertising. To create brand awareness and to reach universal markets, online advertising is now excessively used. In India alone, over 41,000 advertisers have advertised on Internet, which means around 46 million advertisers. This makes India a size-able target market for Internet advertisers. Due to rise in competition, online advertisement agency or online advertising companies are hired. They help in promotion and well planned advertising. This also proves that advertising is the major part of promotional blend and also is crucial for achieving success. It is always a good idea to start the advertising campaign with best planning and proper coordination of advertising agency and advertising company.

Plan The Right Internet Advertising Campaign Plan the right internet advertising campaign with a internet marketing agency. Professional Internet advertising agency with marketing solutions for your website. Our internet marketing agency employs successful strategies and solutions to create a strong internet advertising presence. An internet marketing company will be aware that advertising your banner across search engines is mainly for branding purposes for you company. You will be restricted initially to using all forms of online advertising when carrying out your internet marketing promotion. Computer skills are vital because marketing, product promotion, and advertising on the Internet are increasingly common. The effectiveness of Internet marketing, advertising, and promotion can be enhanced by the use of rich media. We specialize in internet marketing strategy, online advertising, web marketing and conversion. It focuses primarily on electronic commerce and Internet advertising, includes corporate profiles and book reviews, and is aimed at professional Web marketing personnel. These are just a few of the Internet advertising agencies that a web marketing newbie could turn to. Of all the internet marketing resources available today, banner advertising most closely resembles traditional print marketing campaigns (non-internet). Banner advertising has long been a major media resource for internet marketing campaigns. Effective internet marketing and advertising techniques include concept development, design, copywriting and media selection. This will prove extremely costly on your advertising budget and a waste of time carrying out your internet marketing strategy. We are an internet advertising company that can plan the right marketing strategy for your company’s unique requirements. The advertising and Internet marketing affiliate company takes care of everything and you can focus on building more traffic to your website. There are numerous affiliate advertising and Internet marketing affiliate programs to join. Also some easy tips on website design, internet advertising and marketing. This form of internet marketing could result in a large investment for your advertising budget in the long term. A recommendation when doing your internet marketing with cost per click would have to be advertising with local digital display.

7 Mistakes Most Local Businesses are Making With Their Advertising Text or Call (435) 915-6926 People have taken a number of approaches trying to do their own advertising ranging from silly all the way to insulting. These people choose there approach for various reasons. Some were ignorant about advertising and marketing while others were acting on incorrect information – usually in the form of cliches such as “sex sells.” If you’re in doubt, I can assure you that unless your business is in Nevada, sex does not sell. If you’re going to handle your own advertising, here are a few things to avoid: Pictures that have nothing to do with your product or service – If your company is in the carpet cleaning business there is no reason to have a picture of a baby. No one is going to say “What a cute baby, I think I want this company to clean my carpets.” The same goes for pictures of sexy people (male or female) in provocative poses and little clothing. Cheesy headlines – I actually saw an ad with a headline that said “We might be able to afford a bigger ad if you’d buy something from us.” Yes, this will probably get someone’s attention, but do you want to be remembered as the company that is having financial problems? Illegible fonts – Most people will not take the time to decipher your ad when it is written in brush script, in which case, even the most persuasive copy is rendered useless. You want to use simple, clean fonts for headlines and body copy. Save the artistic fonts for accents and things of that nature.

Market Testing: The Key to Advertising Success Text or Call (435) 915-6926 Market testing is the key to increasing the effectiveness of your advertising campaign. If you’re like me, just the word testing makes your shoulders slump and a groan escape your lips. Hey, its really not that bad… especially when you notice the substantial increase in your bank account! Think about it… how much profit is your advertising campaign producing? Which marketing material is providing the greatest revenue? If you don’t know the answer to these questions, youre gambling with your advertising money! Cut Out Risks And Rake In More Profits Wouldn’t it be great to be in total control of your business profits? Yeah, knowing that the simple act of putting a set of postcards in the mail with this week’s offer is going to net a 20% increase in sales feels great. The key to being in command of your financial future is effective and continual testing. Break down your marketing products, and choose one of these aspects to experiment with: * The offer * Advertisement Copy * Web page Design * Sales Letter Wording * Advertising Mediums * Mailing Lists * Product Guarantees * Combination Offers A word of caution: test only one aspect at a time if you want to be sure what is causing the success or failure of the ad. Tracking each variation and the results it produces will increase your market knowledge. Incorporate your new knowledge into your marketing strategy, and then go one to test another aspect listed above. I like to make a start by simply changing the headline on my Websites or sales letter before making any changes to the body of content. Its amazing to discover the powerful impact a headline has on the consumer. You’ll also get a better idea of how to change the main content when you know what attract the readers initial interest! Okay, for those of you who don’t have the time to invest in constant testing… here is a rule of that will still get you a higher profit margin without stealing your valuable time. Its the 80/20 principal. Keep 80 percent of your advertising in its current form, but take 20 percent of your advertising budget and dedicate to experimenting with advertising methods. Hey, its not the most profitable, but you’re still sure to see an increase in sales and gain valuable market savvy in the process.

4 Simple Lead Capture Strategies for Small Businesses Text or Call (435) 915-6926 Landing Pages 2 Way Text or Call SMS Text Message Mobile Kiosk