Podcasts about display advertising

In this episode, Lauren talks to the seller of a display advertising business created in August 2021 in the information niche. Listen in to find out how the business makes an average of $12,814.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://empireflippers.com/listing/84467 to learn more about this business.

In this episode, Lauren talks to the seller of a Display Advertising business created in January 2021 in the home niche. Listen in to find out how the business makes an average of $4,930.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://empireflippers.com/listing/82031 to learn more about this business.

In this episode, Lauren talks to the seller of a display advertising, digital product, and subscription business created in August 2016 in the art, hobbies, and children niches. Listen in to find out how the business makes an average of $8,947.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://empireflippers.com/listing/83848 to learn more about this business.

In this episode, Lauren talks to the seller of a display advertising business created in January 2021 in the home niche. Listen in to find out how the business makes an average of $4,930.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://empireflippers.com/listing/82031 to learn more about this business.

In dieser webnetz Snacks Folge sprechen Nico Loges und Matthias Knoop über das faszinierende Phänomen des Geldverbrennens. Denn mit sieben charmant präsentierten „Fehlern“ im Display Advertising zeigen die beiden, wie man es nicht machen sollte. Oder anders gesagt: So geht's richtig! Matthias Knoop, Teamlead Display Advertising bei webnetz, nimmt uns mit auf eine Reise durch klassische Fails im Kampagnenalltag – von planlosen Zielsetzungen über wildes Tool-Hopping bis zu ignorierten KPIs. Wer hier nicht lacht (oder zumindest ein bisschen weint), hat Display nie geliebt. Fünf Einstellungen Geld zu verbrennen: - Strategie? Ach was, einfach drauf los! - Tool-Auswahl nach Bauchgefühl – Hauptsache das Catering stimmt. - Tracking ist was für Leute mit zu viel Freizeit. - Automatisierung regelt – Augen zu und Budget durch. - Creatives, Landing Page, Monitoring? Ist doch eh alles egal. Matthias Knoop sagt: „Ihr solltet euch immer nur auf ein Ziel festlegen. Beispiel: Ihr wollt mit einem Porsche schnell nach München fahren. Wenn dann ein zweites Ziel dazu kommt, wie möglichst wenig Sprit auf der Fahrt verbrauchen, erreicht ihr beide Ziele nicht.” Mit: Matthias Knoop: Teamlead Display Advertising bei webnetz Nico Loges: Head of Paid Media Marketing und Podcast Host bei webnetz

In this episode, Lauren talks to the seller of a Display Advertising business created in December 2003 in the science niche. Listen in to find out how the business makes an average of $60,315.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://empireflippers.com/listing/82894 to learn more about this business.

Next in Media spoke with Jason Horowitz SVP US Marketing, Global Head of Media & Digital at Mattel about his long career at the brand, where his purview includes everything from Barbie and Hot Wheels.  Jason talked about how much kids media has changed over the past decade, and how the company navigates media planning, creators, and privacy rules.  Jason also talked about Mattel's unique Fast strategy, and why he's both a marketer and a media planner himself.Takeaways:Content is King

In this episode, Lauren talks to the seller of a display advertising, YouTube, Amazon Associates, and affiliate business created in May 2015 in the home niche. Listen in to find out how the business makes an average of $2,126.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://empireflippers.com/listing/82772 to learn more about this business.

In this episode, Lauren talks to the seller of a display advertising business created in October 2023 in the personal care and beauty niches. Listen in to find out how the business makes an average of $2,165.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://app.empireflippers.com/listing/82510 to learn more about this business.

In this episode, Lauren talks to the seller of an Affiliate and Display Advertising business established in April 2024 in the business, advertising, and coupons niches. Listen in to find out how the business makes an average of $9,138.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://app.empireflippers.com/listing/81421 to learn more about this business.

In this episode, Lauren talks to the seller of an affiliate, newsletter, sponsored posts, and Display Advertising business established in September 2020 in the business, information, hobbies, SEO, and social media niches. Listen in to find out how the business makes an average of $1,471.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://app.empireflippers.com/listing/78664 to learn more about this business.

In this episode, Lauren talks to the seller of a display advertising and affiliate business established in June 2017 in the travel, entertainment, and culinary niches. Listen in to find out how the business makes an average of $2,327.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://app.empireflippers.com/listing/81119 to learn more about this business.

In this episode, Lauren talks to the seller of a display advertising and affiliate business created in June 2014 in the travel, outdoors, and hospitality niches. Listen in to find out how the business makes an average of $2,244 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://app.empireflippers.com/listing/78172 to learn more about this business.

In this episode, Lauren talks to the seller of a display advertising business created in September 2023 in the entertainment and gaming niches. Listen in to find out how the business makes an average of $49,592 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://app.empireflippers.com/listing/80314 to learn more about this business.

In this episode, Lauren talks to the seller of a display advertising business established in July 2021 in the digital media niche. Listen in to find out how the business makes an average of $2,209 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://app.empireflippers.com/listing/80158 to learn more about this business.

In this episode, Lauren talks to the seller of a display advertising, Amazon Associates, sponsored post, and affiliate business created in May 2021 in the culinary and food & beverages niches. Listen in to find out how the business makes an average of $6,142 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://app.empireflippers.com/listing/79871 to learn more about this business.

In this episode, Lauren talks to the seller of a display advertising and Amazon Associates business created in November 2014 in the occasions & gifts and romance niches. Listen in to find out how the business makes an average of $2,263 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://app.empireflippers.com/listing/79550 to learn more about this business.

In this episode, Lauren talks to the seller of a display advertising business created in May 2020 in the culinary niche. Listen in to find out how the business makes an average of $1,816 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://app.empireflippers.com/listing/79289 to learn more about this business.

In this episode, Lauren talks to the seller of a display advertising and Amazon Associates business created in June 2019 in the business and lifestyle niches. Listen in to find out how the business makes an average of $1,275 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://app.empireflippers.com/listing/79014 to learn more about this business.

Display Ads nicht über Google oder Facebook? In dieser Folge stellen wir euch Factor Eleven vor, eine Alternative zu den großen Playern im Display Advertising. Welche Targeting-Möglichkeiten angeboten werden, wie Du dort Kampagnen schaltest und weitere, interessante Insights gibt es in dieser Folge!

When US District Court Judge Amit Mehta found that Google had acted illegally to maintain its monopoly in online search, it was seen as a major defeat for Google. The decision could alter the way the tech giant does business, shake up opportunities for search startups, and even change the structure of the internet. While Google plans to appeal either way, there's another antitrust case coming up the pipeline: the DOJ and eight states are accusing Google of creating an advertising technology monopoly that squashes competition, forces publishers and advertisers to use Google's ad tech products. On today's episode of Equity, Rebecca Bellan is sitting down with lawyer, computer scientist, and head of AI Policy at the Abundance Institute, Neil Chilson. Join the conversation as we take a closer look at competition, a potential Google breakup, how to unwind a 16-year-old merger, and why these cases may actually be too early in the age of AI.If you want to dive deeper into the early wave of major legal cases regarding tech giants, their in-market heft and behavior, Rebecca Bellan joined Alex Wilhelm back in November to talk through it all. You can catch that episode here.Equity will be back on Friday with our weekly news roundup, so stay tuned!Equity is TechCrunch's flagship podcast, produced by Theresa Loconsolo, and posts every Wednesday and Friday. Subscribe to us on Apple Podcasts, Overcast, Spotify and all the casts. You also can follow Equity on X and Threads, at @EquityPod. For the full episode transcript, for those who prefer reading over listening, check out our full archive of episodes over at Simplecast. Credits: Equity is produced by Theresa Loconsolo with editing by Kell. Bryce Durbin is our Illustrator. We'd also like to thank the audience development team and Henry Pickavet, who manages TechCrunch audio products.

Unterschätzt & falsch eingesetzt - Das Google Display Netzwerk (GDN) ist keine neue Erfindung mehr und dennoch wird es von vielen Unternehmen nicht richtig eingesetzt und seine Leistung definitiv unterschätzt. Wie Du das GDN für Markenaufbau, Engagement und sogar Verkauf und Kundenbindung einsetzen kannst, das erfährst Du in dieser Folge!

In this episode, Lauren talks to the seller of a display advertising and sponsored posts business created in June 1998 in the business, information, hobbies, and sports niches. Listen in to find out how the business makes an average of $3,281 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://app.empireflippers.com/listing/78489 to learn more about this business.

Do you have a comment about this topic... Send us a Text Message. Click hereAs the online marketplace continues to evolve, attorneys must recognize the importance of a solid digital marketing strategy to reach potential clients. Display advertising is one of the most effective ways to increase online visibility and attract new clients. But with so many display advertising platforms on the Internet, it can be challenging to pick the right one. This article will explore the seven best display advertising platforms and their pros and cons ---> https://lbmsllc.com/best-display-advertising-platforms-for-law-firms/General Info: Need help with your law firm's digital marketing? Check out these case studies of some killer results we have gotten for law firms just like yours.Click here to review the case studies: https://lbmsllc.com/lp-attorneys/Click here for a free online presence report and marketing analysis. Connect With Us On Social Media:Facebook: https://www.facebook.com/lbmsllcInstagram: https://www.instagram.com/lbmsllc/Twitter: https://twitter.com/lbmsllcLinkedIn: https://www.linkedin.com/company/local-business-marketing-solutionsAlignable: https://www.alignable.com/fanwood-nj/local-business-marketing-solutionsConnect With Frank Directly on LinkedIn: https://www.linkedin.com/in/fdemming/YouTube: https://www.youtube.com/@lbmsllc

I enjoyed the time I spent with Deborah Bowers, a seasoned marketing expert, to discuss the essentials of digital advertising for small businesses. Here are a few key points from our conversation: Importance of Digital Advertising: Deborah emphasizes the necessity of incorporating paid advertising alongside organic marketing to reach a wider audience and drive more sales Starting with Digital Advertising: For those new to digital advertising, Deborah suggests focusing on directional advertising, targeting people who already know they want a product or service. Spending more of your budget on people who are closer to the point of purchase is an effective way to stretch limited marketing funds.  Digital Search Ads: These ads appear to users based on their search behaviors across multiple platforms, allowing businesses to target potential customers without the need for a separate budget for each platform. Targeting and Budget Management: Deborah explains the importance of targeting specific demographics and setting limits on how often ads are shown to avoid overspending and annoying potential customers. She emphasizes the need to capture leads effectively through well-designed landing pages. If you've enjoyed this conversation sign up for a weekly newsletter get links to episodes you might have missed and other resources for your business :  https://morethanafewwords.com/avoid-fomo/

In this episode, Lauren talks to the seller of a display advertising, Amazon Associates, and affiliate business established in April 2015 in the sports, outdoors, and hobbies niches. Listen in to find out how the business makes an average of $5,379 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://app.empireflippers.com/listing/77936 to learn more about this business.

In this episode, Lauren talks to the seller of a Display Advertising business in the information and real estate niches. Listen in to find out how the business makes an average of $1,420 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://app.empireflippers.com/listing/77018 to learn more about this business.

In this episode, Lauren talks to the seller of a display advertising and Amazon Associates business created in August 2006 in the home, design, and lifestyle niches. Listen in to find out how the business makes an average of $6,003 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://app.empireflippers.com/listing/76102 to learn more about this business.

In this episode, Lauren talks to the seller of a display advertising and digital product business created in June 2020 in the handicrafts instruction and tutorials niches. Listen in to find out how the business makes an average of $3,735 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://app.empireflippers.com/listing/76360 to learn more about this business.

In this episode, Lauren talks to the seller of a YouTube business that earns via Adsense created in February 2023 in the information and news & education niches. Listen in to find out how the business makes an average of $11,955 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://app.empireflippers.com/listing/75827 to learn more about this business.

In this episode, Lauren talks to the seller of a display advertising, Amazon Associates, and affiliate business created in January  1991 in the home and hobbies niches. Listen in to find out how the business makes an average of $32,316 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://app.empireflippers.com/listing/75799 to learn more about this business.

In this episode, Lauren talks to the seller of a YouTube business monetized via AdSense - created in March 2018 in the entertainment and news & education niches. Listen in to find out how the business makes an average of $15,495 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://app.empireflippers.com/listing/73419 to learn more about this business.

In this episode, Lauren talks to the seller of a display advertising, amazon associates, affiliate, and digital product business created in January 2015 in the gaming niche. Listen in to find out how the business makes an average of $46,902 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://app.empireflippers.com/listing/74275  to learn more about this business.

In this episode, Lauren talks to the seller of a display advertising site created in December 2021 in the digital media niche. Listen in to find out how the business makes an average of $11,813 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://app.empireflippers.com/listing/74567  to learn more about this business.

In this episode, Nick talks to the seller of a display advertising, affiliate, Amazon Associates, and digital product business created in January 2014 in the education, information, and business niches. Listen in to find out how the business makes an average of $72,343 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://app.empireflippers.com/listing/73874 to learn more about this business.

In this episode, Nick talks to the seller of a display advertising, affiliate, Amazon Associates, subscription, and sponsored posts business created in October 2009 in the gaming and automotive niches. Listen in to find out how the business makes an average of $15,206 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://app.empireflippers.com/listing/72476 to learn more about this business.

Jon Clark is renowned for his successful performance marketing campaigns, which have generated significant revenue and site traffic for big and small companies alike. Jon is the founder of Moving Traffic Media, an internet marketing agency that helps local, national, or international companies grow through search engine optimization, display advertising, paid search marketing, and social media using integrated analytics.00:00 - 00:18 “If you haven't used code interpreter in Chat GPT, definitely encourage the use of that; even just if it's, you know, just upload a CSV of your latest Google Ads data export and just ask it for insights, you might be very surprised about what you can pull out." — Jon Clark00:19 - 00:36 Welcome to Peppershock Media's Marketing Expedition Podcast00:37 - 01:15 Jon's Background01:16 - 07:52 Marketing Essentials Moment: The 5 P's of Marketing07:53 - 10:05 Welcome to the show, Jon!10:06 - 15:50 Helping Startups15:51 - 16:39 Focus on Regulated Industries16:40 - 19:22 Techniques for Staying Current in Marketing19:23 - 22:47 Exploring the Integration of AI in Marketing22:48 - 27:47 Understanding Effective Hiring and Facilitating Business Growth27:48 - 32:30 Highlighting a Client Success Story32:31 - 37:00 Formulating Strategy for Successful Product Launches37:01 - 40:00 SEO Tools40:01 - 41:36 Reach out to Jon @ https://twitter.com/jonleeclark41:37 - 42:16 Thank you so much, Jon! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com)42:17 - 43:03 Join themarketingexpedition.com today#SearchEngineOptimization #SEO #DisplayAdvertising #PaidSearchMarketing #WebsiteTraffic #IntegratedAnalytics #SocialMediaMarketing #DigitalMarketing #BusinessDevelopment #MarketingCampaigns #MarketingAgency

AutoNation's Head of Advertising, Melissa Cartagena shares her remarkable journey, embracing her Puerto Rican heritage and developing resilience growing up in Brooklyn as a Latina. Melissa speaks about finding her voice as a woman in the corporate world and making a significant impact in the digital advertising and marketing realm.With over two decades of experience, Melissa has managed 8-figure ad budgets and excelled in Paid Search, Content Marketing, Display Advertising, SEO, Paid Social Media, email, and Reputation Management. Her passion for the digital media industry is unwavering, and she's known for her transformational leadership style.In our current episode, Melissa dives deep into her career, discussing her ability to tie data together for precise execution and her knack for building intelligent tactical marketing teams. She draws from her unique background, having held positions in both IT and Marketing, showcasing her adaptability and keen business acumen.Beyond her accomplishments, Melissa's commitment to mentorship is evident through her role as an Ambassador for Leading Women Executives. 

In this episode, Nick talks to the seller of a display advertising, Amazon Associates, Sponsored Posts, affiliate, and digital products business created in May 2019 in the hobbies and home niches. Listen in to find out how the business makes an average of $11,807 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://app.empireflippers.com/listing/69514 to learn more about this business.

In this episode, Nick talks to the seller of a display advertising business created in November 2021 in the culinary niche. Listen in to find out how the business makes an average of $10,551 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://app.empireflippers.com/listing/70543 to learn more about this business.

Podiatry Marketing Live Tickets Now On Sale - Only 30 Seats AvailableWelcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin delve into a key topic that podiatrists and clinic owners often wrestle with: search vs. display advertising.The Difference Between Search and Display AdvertisingTo kick things off, we provide a clear understanding of the difference between search and display advertising. We highlight how each can have a powerful impact on the visibility and success of your podiatry clinic, and how to discern which one is right for you.When a Podiatry Clinic Should Use Search AdvertisingWe take a deep dive into the world of search advertising, illustrating its unique advantages for podiatry clinics. We talk about intent-based targeting, discussing how you can reach potential patients who are already actively searching for your services. Additionally, we cover why search advertising generally tends to yield higher conversion rates and the impact of local relevance in search queries.The Limitations of Search AdvertisingHowever, search advertising isn't always the best solution for every situation. We'll discuss some scenarios where the use of search advertising may be limited.When a Podiatry Clinic Should Use Display AdvertisingWe then switch gears to explore the potential of display advertising for your podiatry clinic. Display advertising is a fantastic tool for brand awareness, allowing you to keep your clinic top of mind for potential patients. We explain how it can effectively target specific demographics and how you can use it for remarketing to reach people who have already interacted with your business.Case Studies and ExamplesTo wrap things up, we'll share real-life case studies and examples of podiatry clinics that have successfully utilized both search and display advertising. These practical examples should give you a clear idea of how to implement these strategies in your own practice.To learn more about growing your practice and accessing additional resources, check out more episodes of the Podiatry Marketing podcast at https://podiatry.marketing. Get Your Ticket For Podiatry Marketing Live - October 21, 2023 in Chicago

In this episode, Nick talks to the seller of a display advertising, affiliate, ecommerce, and Amazon FBM business created in January 2017 in the health & fitness and information niches. Listen in to find out how the business makes an average of $48,805 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://app.empireflippers.com/listing/68844 to learn more about this business.

Welcome to Our Video on Digital Marketing Mix for 2023: Exploring SEM, Social Media Marketing, YouTube TrueView, Display Advertising, Email Campaigns, and More!As we delve into the dynamic world of digital marketing in 2023, we'll be covering a wide range of strategies to help you drive success in the automotive industry. From SEM (Search Engine Marketing) to Social Media Marketing, YouTube TrueView, Display Advertising with DV36 Conquest/Retargeting, and Email Campaigns including Conquest Email - we'll leave no stone unturned in optimizing your digital marketing mix.One of the key topics we'll be diving into is Maximize Conversions Bidding Strategy, a powerful tool that can supercharge your online advertising efforts. We'll also explore cutting-edge techniques such as Vehicle Listing Ads, Performance Max, and the game-changing LeadFunnels Pro, among many others.With David Farmer, CEO of Intice, as your guide, you can rest assured that you're getting expert insights from a seasoned industry professional. At Intice.com, we're committed to helping you stay ahead of the curve in the ever-evolving landscape of digital marketing for the automotive industry.So, whether you're looking to harness the power of YouTube ads, optimize your Facebook ad campaigns, or stay ahead with the latest industry trends, you're in the right place. Join us at Intice.com and let's unlock the full potential of your digital marketing mix in 2023!#youtubeads #automotiveindustry #FacebookAds

Starting your spa's SEO marketing journey can feel like an adventure with countless starting points, obstacles, and off-shoots – all of which look promising. Sure, choosing your own adventure can be fun, but oftentimes it's overwhelming with too many options.    And if you're thinking, “what the heck is SEO?” don't fret, my guest and I on this episode of Spa Marketing Made Easy are going to spell it all out and discuss which areas are most important for you to focus on as a spa owner.    Joining me in this episode is my guest Ryan Files, the Vice President of Sales with High Level Marketing, a full-service digital marketing company that has some really unique processes and tools particularly around SEO.    With over ten years of experience and holding six separate Google certifications, including Analytics, Display Advertising, and SEO, Ryan is especially focused on the healthcare and aesthetics industries providing business development and digital marketing solutions for his clients, which includes individual practices from spas to dermatologists and plastic surgeons, as well as aesthetic manufacturers such as Rohrer Aesthetics, BTL, The Salt Facial, and PDO Max.    In this episode, you'll learn:   What SEO is and why as spa owners you should care a lot about this specific spoke of the digital marketing flywheel The three key types of SEO that Ryan groups within this area of marketing into to provide focus to your efforts whether you're just beginning your SEO journey or looking to beef it up How long you can expect to see results after putting in dedicated effort to your spa's SEO strategy  How SEO works as you put in effort over time and how using paid Google ads can impact your timeline, plus Ryan's suggestions on how to allocate your time and monetary resources to dedicate to SEO based on where you are in business  How Google Maps and Reviews play into your rankings as a local brick and mortar business, and some insightful stats to help mitigate unsavory or phony reviews    To read the full show notes for this episode including the link to connect with Ryan, visit: http://www.addoaesthetics.com/blog/301   And click here to get your spa's complimentary 30-minute SEO audit from Ryan – In the "company name" input field on the form, insert "Addo" next to your company name so he knows you're a listener!    Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Love them or hate them, Display Ads are not going away anytime soon. So, with the phrase ‘if you can't beat them, join them' in mind, it's time to dig into what Display really is and how it's different from Programmatic Display. In this episode, Mark Huber, Head of Brand & Product Marketing, and Silvio Perez, Head of Performance Marketing at Metadata, tackle the ins and outs of Display marketing and attempt to demystify some of its more complicated aspects. Tune in to learn when to use Display and Programmatic Display, separately and together, and get some insights into Display as the new channel in Metadata. Find out: What Display is and what it's not Questions B2B marketers should be asking Display platforms How Metadata plan to leverage Display Ads moving forward Catch the full episode to get more insights into all things Display Advertising. 00:00 - 00:24 Intro 00:25 - 01:13 Mark goes over the key points of this episode 01:14 - 02:26 What's the difference between Display and Programmatic Display 02:27 - 03:56 Account-based marketing (ABM): Google Display Network vs using Programmatic 03:57 - 07:18 Silvio breaks down hidden costs of Programmatic 07:19 - 09:59 What questions should B2B marketers be asking ABM vendors 10:00 - 11:00 What does it take for Display Ads to show up on premium sites 11:01 - 12:51 When it makes sense to run Display Ads 12:52 - 14:06 How to show performance when running Display Ads 14:07 - 15:50 Common mistakes people make with Display 15:51 - 17:58 What makes good Display creative 17:59 - 19:09 Silvio's recommendations for retargeting using Display 19:10 - 21:39 How trends impact the types of Display Ads running on mobile and desktop 21:40 - 22:52 Why you should avoid using gaming Display Ads 22:53 - 26:09 Silvio and Mark talk about Metadata's decision to use Display Ads 26:10 - 27:32 Metadata's thought process around attribution 27:33 - 29:02 Silvio discusses some of the info on Metadata's Programmatic release 29:03 - 30:32 Where to start when using Display Ads 30:33 - 33:29 What lies in the future of Display 33:30 - 33:55 Conclusion 33:56 - 34:40 - Outro

Display advertising can be a great way to reach your target market, but it's often difficult to measure how effective these campaigns are.  Without proper measurement, you can't be sure whether your display campaigns are achieving their objectives. Display campaigns are one of the easiest ways to spend your budget, but often, it's much more challenging to understand how these campaigns are performing as part of an effective marketing mix. This is especially true if you don't understand the user journey and how people interact with your ads. It doesn't have to be like this.  In this episode, Daniel and Ciaran explore how to make more effective use of display advertising to aid the users' journey. We explore what you can do to better measure display performance and measure results. This starts with understanding what you want your campaigns to achieve. Daniel shares his views on where Display often goes wrong and why he feels it's massively an undervalued channel. Learn how to measure and better attribute your results and make sure that your campaigns are working as hard as they should be. Useful resources  

Display Advertising is one of the earliest online marketing methods, but it's changed a lot over the years. In this episode we'll share our lessons and perspective, plus a few tips, and resources too. If you're an ecommerce seller and you've never investigated using Paid Display Ads beyond Facebook or Google, this is the conversation for you! What you'll learn Reasons to use Display Ad networks Display Ad Network Options How Facebook and Google factor into Display Advertising Understanding the costs involved in Display Advertising How Retargeting / Remarketing factor into the work How Display Advertising intersects with Influencer Marketing

Display Advertising is one of the earliest online marketing methods, but it's changed a lot over the years. In this episode we'll share our lessons and perspective, plus a few tips, and resources too. If you're an ecommerce seller and you've never investigated using Paid Display Ads beyond Facebook or Google, this is the conversation for you! What you'll learn Reasons to use Display Ad networks Display Ad Network Options How Facebook and Google factor into Display Advertising Understanding the costs involved in Display Advertising How Retargeting / Remarketing factor into the work How Display Advertising intersects with Influencer Marketing

Gabriella Mirabelli interviews profs Gijsbrechts and Dekimpe about if (and when) online display advertising works for CPG brands.