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26 episodes with reputation marketing
26 episodes with reputation marketing
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2 episodes with reputation marketing
2 episodes with reputation marketing
2 episodes with reputation marketing
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Nishma Patel Robb is a dynamic leader with a career spanning over 30 years, focused on innovation, marketing, and social impact. Her tenure at Google, where she was Senior Director of Brand and Reputation Marketing, showcased her commitment to human-centred design through initiatives like Digital Skills Garage and campaigns such as "Dear Local" and "It's OK to Ask." She is a dedicated advocate DEI & served as the 101st President of WACL, where she supported women in the advertising industry. As the founder and CEO of Glittersphere, she champions economic opportunities for female creators and entrepreneurs, promoting cultural change and investment in creative women. Nishma is celebrated for her insights on creativity and brand identity, earning her Fellowships with both the IPA and The Marketing Society. Nishma shares her incredible journey through the realms of marketing, DJing, and beyond. We delves into her early passion for music and how it shaped her career. She discusses her fascinating role at Teletext, transitioning to marketing from a sales position, and the innovative leaps in technology she witnessed there. Nishma also provides deep insights into her time at Google, where she led B2B marketing, launched YouTube commercially in the UK, and emphasised the importance of emotional storytelling when she was responsible for Brand and Reputation. We talk about how Direct Mail became a key component of the marketing mix for google and the power it has as a channel for marketers today. We also chat about Nishma's latest venture, 'Glittersphere,' aimed at empowering women in branding and business by building personal brands and fostering investment. Join us for an inspiring conversation filled with career-defining moments, marketing wisdom, and the power of storytelling in both digital and real-world spaces.00:00 Welcome and Introduction00:46 Nishma's DJing Passion03:25 Career Beginnings at Teletext06:41 Transition to Marketing08:53 Embracing Change and Technology16:15 Joining Google28:59 Discovering Your Superpowers31:15 The Power of Direct Mail33:41 Creative Marketing Strategies35:12 The Evolution of Direct Mail44:35 Measuring Marketing Effectiveness53:20 Introducing The Glitter Sphere Hosted on Acast. See acast.com/privacy for more information.
91% of consumers trust online reviews as much as personal recommendations. This underscores the critical role reputation marketing plays in today's business landscape. As business owners, it's imperative to treat your reputation as a strategic asset, actively managing and leveraging it to drive growth. Patrick Smith offers resources and personalized guidance in this episode of the Tech With Heart Show.Join https://mybizsuite.com/https://www.linkedin.com/in/onlinevisibility/https://www.revealio.com/
Episode #122. Representation is the topic discussed in this episode, a skill for all marketers to ensure we are connecting and communicating with different people, groups and communities to truly reflect the world around us. Joining Abby is her guest Nishma Patel Robb, Founder of Glittersphere, ex Senior Director of Brand and Reputation Marketing at Google UK. As a Founder, Speaker, Podcaster, President of WACL and fellowships with IPA and The Marketing Society, Nishma is on a mission to make our world as representative as it can be so all different types of people can be seen and accepted. In this episode, Nishma shares her definition of representation, why it's important, commercial benefits, social responsibility for marketers, curiosity, culture fit vs culture add, tips for discovering different people and cultures and going against the algorithm. Plus her career highs and lows and advice for marketers of tomorrow. Host: Abigail (Abby) Dixon FCIM/ICF | LinkedInGuest: Nishma Patel Robb | LinkedInThis episode is sponsored by Tracksuit This episode is brought to you by Tracksuit, the beautiful, affordable, and always-on-brand tracking dashboard that helps marketers answer - is what we're doing working? Making brand tracking accessible and easy to understand, Tracksuit data gives you full visibility on your brand health metrics. Visit gotracksuit.com to start your always-on brand tracking journey. The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com
Episode #122. Representation is the topic discussed in this episode, a skill for all marketers to ensure we are connecting and communicating with different people, groups and communities to truly reflect the world around us. Joining Abby is her guest Nishma Patel Robb, Founder of Glittersphere, ex Senior Director of Brand and Reputation Marketing at Google UK. As a Founder, Speaker, Podcaster, President of WACL and fellowships with IPA and The Marketing Society, Nishma is on a mission to make our world as representative as it can be so all different types of people can be seen and accepted. In this episode, Nishma shares her definition of representation, why it's important, commercial benefits, social responsibility for marketers, curiosity, culture fit vs culture add, tips for discovering different people and cultures and going against the algorithm. Plus her career highs and lows and advice for marketers of tomorrow. Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn Guest: Nishma Patel Robb | LinkedIn This episode is sponsored by Tracksuit This episode is brought to you by Tracksuit, the beautiful, affordable, and always-on-brand tracking dashboard that helps marketers answer - is what we're doing working? Making brand tracking accessible and easy to understand, Tracksuit data gives you full visibility on your brand health metrics. Visit gotracksuit.com to start your always-on brand tracking journey. The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com
In this Supplier Wire Series episode of Modrn Business Podcast, FSN VP of Business Development Jake Fishman chats with Oscar Wimshurst, Senior Partnerships Manager of NiceJob. NiceJob is a Reputation Marketing platform helping franchisees get 4x the reviews and 2x the sales. Jake & Oscar discuss Oscar's background, what "reputation marketing" is, and how NiceJob drives franchisee revenue. Connect with today's guest: franchisesuppliernetwork.com/featured-supplier/nicejob/ Register for the Franchise “UnConferences” at www.franchisors.com.
With Top Line Management, you can harness cutting-edge digital marketing services to grow your dental practice. Call the local experts at +1-720-989-1932! Find out more at: https://practicefuel.rocks/ Top Line Management, Inc. City: Broomfield Address: Hamilton Way Website: http://toplinemanagement.com/ Phone: +1-720-989-1932 Email: brian@toplinemanagement.com
Keep your online reputation on tap with SEO727.com's (727-591-4655) review management and digital marketing services for bars, brewpubs, and restaurants. Go to https://www.seo727.com/ for more details. SEO727.com City: Palm Harbor Address: 2706 U.S. 19 Alternate Website https://www.seo727.com/ Phone +1-727-203-1543 Email Steve@SEO727.com
In this episode of Monday Morning Marketing, we're stepping into a compelling discussion with Dr. Len Tau as he delves into the under-appreciated powers of reputation marketing. Exploring the crucial shift from reputation management to reputation marketing, Dr. Tau shares invaluable insights and techniques to help you grow your dental practice. Learn how to unleash the full value of five-star reviews, the importance of a solid reputation culture, and how to automate the review process for maximum impact. Discover the best response strategies to both cheers and jeers from patients, so you're prepared for anything. This episode is packed with actionable strategies you can immediately implement to transform your reputation game and see a noticeable increase in patient satisfaction!What you'll learn in this episode:The distinct differences between reputation management and reputation marketing and why you should transition to the latter.The importance of creating a reputation culture in your dental practice to spur five-star reviews.The best time and methods to encourage patients to leave feedback on review platforms, specifically Google.The role of automation in streamlining the review process, making it easy and convenient for patients to leave feedback.A guide to responding to reviews, both positive and negative, to maintain a strong online reputation.Dive into today's episode and upgrade the way you handle your reputation strategy forever!You can reach out to Len Tau here:Website: https://www.drlentau.com/Email: len@drlentau.comFacebook: https://www.facebook.com/DrLenTauMentions and Links:Tools/Software:YelpBirdeyeSwellPodiumSolutionreachGoogle My BusinessTerms:NAP - Name, Address and Phone NumberHIPAA - Health Insurance Portability and Accountability ActIf you want your questions answered on Monday Morning Marketing, ask me on these platforms:My Newsletter: https://thedentalmarketer.lpages.co/newsletter/The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041Episode Transcript (Auto-Generated - Please Excuse Errors)Michael: Hey, Lynn. So talk to us about reputation management. How can we utilize this or what advice suggestions or methods can you give us that will actually help attract new patients through this form Len: of management? So first off, thanks for having me. Number one, uh, number two, I will start off by saying, I am not a fan of the term reputation management.Reputation management is in my opinion, an old marketing term. Where you are really worrying about negative reviews and hoping to find a way to get them off the first page of Google. I prefer a term called reputation marketing. So it's a way to generate five star reviews.Whichever way you want to do it. Okay. And then market it to attract more new patients. So if you look at it that way, it's a much more current term. So if you're, if you're out there and you're looking for a company to use for, you know, website design, Google AdWords, and they say, we also do reputation management to me, they're not up in the, current.You want to market your reputation. It's so important. And what does marketing your reputation allow you to do? It allows you to then do other types of marketing and the marketing is going to be so much more successful than it would have been if you didn't have the reviews behind you as kind of the foundational part of your, your Google by business page and stuff.Michael: Okay. So then what can we be doing? What can we utilize or how can we utilize this to, to better effect? our marketing and attract new patients through that process. Len: So in my opinion, the most important thing you have to do is find a way to get your patients to write reviews. And there's a very big difference between a company who says they generate reviews and a company who just sends a link to write a review.Okay, there are many companies out there that you can use, and there's a lot of communication companies that fall into this, this sector that literally, they say they do reputation, but literally, literally, they're just sending a link to the patient to do a review. In that case, the patient has to do all the work.Okay, all the work, they have to log in. They have to remember their password. They have to write everything down. They have to hit post and everything else. It's multiple steps. And that's why those products are not successful. In order to be super successful out there to get these reviews, put where you want them.And you only really want them in two or three places, depending on your geography. Google always. Facebook and then Yelp, depending on where you are. So if you're in California, New York, Chicago, Miami, Seattle, Dallas, any large city like that, Yelp is going to have more clout than if you're in, you know, a town with 12 dentists.I mean, Yelp is not going to be as important there. So you're really looking to get reviews on Google and Facebook. And why? Because everybody uses Google to find a local business. They're going to do dentists near me, dentists in my town, dentists in my zip code. And when someone's searching for a dentist or you, in fact, your Facebook page shows up on the first page of Google.So you want to put these reviews where actually your current patients are looking for you, which is on a Google search. That's how you, you take reputation marketing to the nth degree by just finding a system out there. That automatically will get the reviews, allow the patient to auto log into their, account, and within a couple of seconds, they've got a text message and they can put the review directly on your Google My Business page.That's how to take it to the nth degree, as I like to say. Michael: Gotcha. So then it's kind of like a little bit of a battle when it comes to like the metropolitan areas, when it, like Houston, LA, stuff like that. Would you recommend, hey guys, Yelp, Google, and that like that, or just focus only on Google? Len: No, in those specific cities like LA, San Francisco, you said Houston, Miami, you know, Chicago, it's, it's Google number one by far.You always have to dominate Google. There's, there's no choice out there. Your focus should be on Google. Okay. And then in those specific cities that we just mentioned, Yelp is important. Okay. Now remember someone doesn't go to Yelp and I've interviewed many, uh, local people in these towns you mentioned, and I asked them, how do they find their dentists?They don't go to Yelp to look for a dentist. They go to Google to look for a dentist. They find information about their dentist, and then they look them up on Yelp to see how their reviews are. So in those bigger cities, Yelp is more important for that reason, but people go to Yelp to look for restaurants.They don't go to Yelp to look for a dentist. There's a big difference there in the way people search. If people in California say Yelp is really important, it is. But if you don't dominate Google, people can't even find out who you are. So it's always Google first, then Yelp in those specific cities, and then much below that is Facebook.the only reason you really want to get Facebook reviews is because it shows up on a Google search. When you type a practice name in, you'll see the website's number one, and then usually Facebook is number two or three. It's visibility there. That's why you want to get Facebook reviews. Michael: Gotcha. Okay.So then that's the key. We get on Google, right? Number one, right? Especially if we're in metropolitan areas, we would Google then Yelp, right? And then Facebook. Now what? What's the next step to be like, all right, man, I want to start getting these a couple a day, a couple, maybe 15, 20 a week. You know what I mean?Like, cause we see that in some of these groups. And how, how easy is that Len: really? Reviews are basically a numbers game. So the bigger the practice, the more reviews you're going to get. I mean, that's just, it's just a numbers game. The more review requests you sent out, there's a certain percentage we expect to come back.The more you send out, the more you're going to get. So bigger practices should expect more reviews. Okay. But you have to use an automated service. And don't love self promoting myself. So bird eyes, one of them, you know, swell is a very common one. Podium is another one. Those are the three in the dental industry specifically that are designed to make the process easy for your patients.If it isn't easy, your patients will not take the time to do the review. And a lot of the services out there, they actually have their Own sites they go to. So just as an example, uh, solution reaches the popular communication software. I just had a dentist reach out to me who had 750 reviews on solution reaches page buried where you couldn't find it.And only 18 on Google. that's a shame that they didn't, they got all these great reviews, but nobody sees them. You have to make sure they're actually putting it on Google. That is such a big deal nowadays. If it's not going to Google, it doesn't help you. Michael: Gotcha. Okay. Yeah. I remember when we used to have solution reach, that was a.That was a big thing. It just populated there. And then we were like, okay, what happened? Right? And then it's weird asking the patient. Hey, can you write it again on Google? Right? And then that diminishes it big time, big time. Patients are Len: not going to do it twice. It's it's a, it has to be a one step clean process, but I know, and I know you're talking about, we're talking about reputation, but I want to make one other thing clear, especially to the startup groups.One of the missing factors is just generating reviews is not enough. Okay, just having the most reviews is not enough, especially as a newer business, you have to, you have to make sure that Google recognizes and understands your listings and make sure the listing it's called listing management, citation claiming, it's a vital part of local search, because if you only have a ton of reviews and you're listing.These are not consistent or invisible because you're a new startup. Google is, you're not going to be at the maps. And that's why people say, well, I have a thousand reviews. Why can't people find me? And it's usually because your listings are messed up. So that's a very big part for, especially for startup companies, to know that you have to make sure the name, the address, and phone number is called the NAP is consistent.It's an online huge part of local search. Okay, so Michael: that has to be consistent. Google finds you then the reviews come in Len: Yeah, so the purpose the the kind of way it works is when you make your listings consistent Which should be done before you even open your doors technically So if you once you fix the listings and you have a consistent flow of reviews coming in Consistent flow for google is one to two every single week so if you're getting less than 8 to 10 or 8 to 12 a month, you're not getting enough of them, but that factor 12, plus a consistent listing, you will rank higher on the maps than someone who's not doing it that same way we see it all the time.Michael: Okay, so then give us the game plan. Now it's we got the automation down, right? Okay, let's just say we signed up with BirdEye. We're starting to send out the links and that's it. Or do we specifically write something and then, or how does this go? Len: So, so the ideal way to use a product like BirdEye is automate the process.So we integrate into practice management software. You automate the review requests sending out. Okay. Now. It's really important. People say to me, well, I don't want to automate it because patients may write bad reviews. So if there's a filter built into the system, that's really good. It's not gating.Gating is illegal and you can't do it, which would be like thumbs up or thumbs down. So, you can't do that. You can't preempt the question like that. But if you give them a feedback button, that's even better. Where they can provide direct feedback to the practice. But you definitely want to integrate and you want to automate.And then mention to the patients when they leave the office. That they may be getting a communication asking for what I refer to as feedback, not a review, asking for feedback about their experience, and then the patients know they're going to get something. There's a higher conversion when you say something, and then we take it from there and allow the patients to write the review when it goes directly to Google from their phone.So that's the secret sauce is really, you know, having a discussion and being aware. Of what I call rep, you know, making a reputation culture in the office. If the office revolves around reputation, which basically means that you're being. examined or being, you have, you're being, having a report card written about their experiences and just making sure everybody's on their best a game.That's how you work the system and get really great reviews written by the patients other than just asking them. You can ask your patients till the cows come home to write a review on Google. You're lucky if two to three do it of every hundred. Because it's just, there's too many steps involved. So you want to make sure you make it easy for the patients to do it using a system that allows an auto login feature.And it's a simple process. It isn't simple, they won't do it. Like I mentioned that before. Yeah, Michael: that's true. That's true. I love that though, how you mentioned, uh, give us your feedback. Right, it's different. Len: Asking for feedback. Very different. Instead of a review. And it's much more comfortable. You know, it's much more comfortable for someone in the office to discuss it with a patient rather than saying, Can you write us a Google review?That to me sounds like you're begging for it almost versus can you provide some feedback about your experience? We really appreciate it. It's just an easier conversation to have in his work. I've been doing this for, you know, since 2010 now, and it's just an easy way to have a conversation with the patient.That's why we put it in those those words. Michael: Yeah. And then you let them know, like you're going to get a text message or something like in about an hour or like right now or when you leave the office or. Len: So you can certainly do it an hour after their appointment. Okay. The problem, what we found and look, I've been in this space since 2013 in the review space specifically, and I've worked with over 10, 000 dental practices.And the data shows that when you send the review request an hour after the appointment, it opens up more negative reviews coming in versus waiting until the end of the day. Okay. They all go out at once. Patients who do have a problem won't have a problem usually five, six, seven hours later, so they vent back to the practice.They don't go online directly to Google. So, I prefer them going out at the end of the day rather than right after the appointment because it also gives the practice some time to say, well, so and so didn't have a good experience, and they can turn the patient off if they have any concern that the patient may go and write a bad review.Most patients go directly to Google on their own. They don't go to use a service to do that. They will leave the office, they'll be pissed off, and they'll go to Google to write their bad review almost immediately after the appointment. If you wait till the end of the day, it 100 percent changes the results, and that's through years of doing this with, with thousands of offices, like I said.Michael: Okay. So I didn't know that. Would it also help at the end of the day? Like people are at home, relax. Oh yeah. I got to make a review kind of thing Len: versus being during the day they're running around there. If they're working, they're going from your office to back to their job. Then they have to deal with their kids.The kid throws up, you know, they, they don't have time at the end of the day, between usually six or eight o'clock, we see the best results during that timeframe by far and away, not even close to other times during the day. Gotcha. Michael: Okay. So let's just say they left the review. Awesome. Beautiful. We leave it at that or what happens after that?Len: When you say when the patient has written the review? Michael: Yeah. Like they, they're like, okay, yeah. Provide us some feedback. Boom. End of the day, link gets sent. The next morning you wake up, you're like, Oh, they left a review. Cool. Awesome. You know what I mean? And then after that, do we write back on that review?Like, thanks or nothing. Len: So I am a big fan of responding to positive reviews. I'm not a big fan of responding to negative reviews. Negative reviews, I like to take it offline and contact the patient to some extent, you know, whether it's on the phone, whether it's via email, not, you don't want to respond to that review right away.Okay, the reason that you would respond to a negative review online is because you're really responding to the people that are reading it, not to the person who wrote the review. I like to take the conversation offline and have a direct conversation with them. Okay, for positives, you have no, you don't risk anything, you can respond, look technically when you respond to a review, whether it's positive or negative, you really can acknowledge that there are patients, it's a technical HIPAA violation if you do that.Now, if you do it to someone who wrote a positive review, I don't think they're going to make a big deal about it. Okay, if you do it to a person who wrote a negative review, they may find that as a HIPAA concern, and they may report you to what's called the Office of Civil Rights. So I, I don't recommend, I recommend responding to, to positives.I would be very careful about negatives for that reason. Michael: Gotcha, okay. So the positives, we can just say like, Oh, we love you, thank you so much, or something like that, right? Len: Yeah, thanks for your, thanks for your feedback. We're so glad you, you know, love, love being our patient. Technically, that's a HIPAA violation.Okay, because you said we love being our patient by the letter of the law you're violating HIPAA by acknowledgements. Okay, but I do not believe you'll ever see a patient that reports you because they just wrote a positive review about you. If you do the same thing to a negative review.Okay. The patient may say to that, well, they just violated my HIPAA rights and they may decide to report you. It's rare. I've seen it just trying to be very frank with you here. That conversation or that review, the positive one is violation of HIPAA, but I don't think you'll ever see a problem with it. Michael: No.Yeah. That saves your butts, man. I appreciate that. So awesome. Any final words or advice or suggestions that you want to give to our listeners Len: about this? Just reputation has to be something you focus on. It's a foundational part of running your practice. When you open your doors as a startup, you want to make sure you have a consistent presence.You want to want to also want to make sure you have more than just a couple of reviews because then it looks like you're new. Okay. So, but don't be afraid to ask. Use a service that makes it easy on your patients. Don't expect to be able to do it naturally on your own because your focus is doing more as different things in the practice when you're, when you're a new practice.So the main thing is just find a way to get your patients the right reviews. It will pay off in the long run, especially because it will then allow you to spend money on marketing and get results in the marketing because of that, without the reviews, you're going to struggle with your marketing in most cases, in most areas.Michael: Awesome, man. I appreciate you, Len, and I appreciate your time, and if anyone has further questions, you can definitely find them on the Dental Marketer Society Facebook group, or where can they reach out to Len: you directly? So lots of ways. I'm always on social, so my social media is very easy, Facebook, Instagram.You can, um, I'll give you my email address and you can email me, um, but it's Len, L E N at DrLentow. com, D R L E N TAU. com. And, um, I also have my own Facebook group, so they can join the Facebook group and contact me through that. I'm very easily got ahold of. So just find, you'll find a way if you want me, you'll get ahold of me.Michael: Nice. Awesome. So guys, that's all going to be in the show notes below. So Lynn, thank you so much for being with me on this Monday morning marketing Len: episode. Thanks very much for having Michael. Appreciate it.
Find More Episodes on PCA Overdrive: https://www.pcaoverdrive.org/contractor-evolution PCA Overdrive is free for members. Not a member? Download the app on the Apple Store or Google Play and enjoy a 7 day free trial! Become a member: https://www.pcapainted.org/membership-resources/ To learn more about Breakthrough Academy, click here: https://trybta.com/YTEP119 Learn more about Lars' company NiceJob here: https://get.nicejob.com/ Here are 3 factoids you should probably know when considering how you'll take your marketing and sales to the next level: 1. 90% of consumers think reviews are more important than any information provided by salespeople. 2. Reviews are 12x more credible to a customer than the sales copy on your website. 3. While 75% of customers would be willing to provide a review, only 13% of small businesses ask. That's a data-driven way of saying: buyers only care about what other customers say about you. And that's about it. To learn how to get better reviews more often, with less effort, you'll want to check out this week's episode of Contractor Evolution with Lars Kristensen, Founder and CEO of NiceJob. Click the links below to learn: - why a 4.8/5 rating is better than a perfect 5 - how to capitalize on your customer's “moment of peak excitement” - and how to deal with the dreaded 1-star reviews (newsflash: starting a heated battle in the comments for all to see ain't it ;) 00:00:00 - Intro 00:02:51 - What is reputation marketing? 00:05:14 - Reputation Marketing vs. Reputation Management 00:07:18 - What's happened psychologically to create this shift? 00:18:59 - What's the best score out of 5 and why? 00:20:48 - How many reviews represent a “critical mass” for contractors? 00:23:14 - Recency? 00:26:46 - How do we get our customers to give us reviews more often? 00:34:26 - How should we incentivize our teams to drive customer reviews? 00:40:54 - What should we do when we get a 1-star review? 00:46:23 - Where and how can we multiply the ROI of our good reviews? 00:51:43 - Emerging marketing trends that contractors should stay in front of Subscribe to Breakthrough Academy to never miss a video! � http://bit.ly/youtubebta Interested in working with us? Let's chat: https://trybta.com/welcome Join our Facebook Group: https://www.facebook.com/groups/contr... Connect with us on Social Media: Facebook: https://www.facebook.com/thebreakthro... Instagram: https://www.instagram.com/btacademy/ LinkedIn: https://www.linkedin.com/company/1017... Email: info@btacademy.com Phone: 1-800-875-1704 #BTA #BreakthroughAcademy #BuildingSuccess
Are you looking to promote your business and attract more customers? Do you want to build a positive online reputation for yourself or your brand? If so, Google reviews can be an effective way to do this. With the ever-increasing importance of online customer reviews and opinions when it comes to buying decisions, managing how people view your brand is essential. In today's episode of Catapulting Commissions Sales Talk, we invited the CEO of Local Partnership Joint Market Solutions, the digital marketing agency that helps you get new customers. We'll take a look at online reputation management and all the advantages of utilizing Google reviews for online reputation marketing—from improving local SEO rankings to helping foster trust with potential customers. Topics discussed: How can Google reviews grow your business Why you should use video for customer reviews What is Online Reputation Marketing How to get your business on Google top page Online Reputation Management Resources to help your business with Reputation Marketing Connect with Mike Larkin Mike Larkin has been the founder of Local Partnerships' Joint Market Solution for over 25 years. He recently earned and certified as a retargeting specialist. His goal for 2023 is to utilize video SEO. He also prioritizes change in the first page of Google with the patent pending proprietary system that he produces, renders and ranks our 62nd Hollywood style five star review commercials for clients' Google search first page. LinkedIn: Mike Larkin Website: localpartnershipjointmarketsolutions.com Grow your business and sales Starting a local business is an ambitious endeavor that takes commitment and hard work. With increasing competition, it can be difficult for small business owners to keep up with larger companies. Wouldn't it be helpful if you could have access to the same training and resources as big corporations? Now you can level the playing field and increase your competitiveness in the market with personalized one-on-one training from experienced instructors. Get the advantage you need to succeed with the Catapulting Commissions Sales Academy. Benefit from a tried and tested program taught by experienced instructors who have built their own teams and businesses. Schedule your strategy call and take the first step toward success!
Chosen as one of the top leaders in dental consulting by Dentistry Today, Len Tau, DMD, has dedicated his professional life to improving dentistry for patients and other dentists. After purchasing his practice, the Pennsylvania Center for Dental Excellence in Philadelphia in 2007, Len practiced full-time while consulting with other dental practices, training thousands of dentists about reputation marketing, leading the dental division of BirdEye, a reputation marketing platform, and hosting the popular Raving Patients podcast. He recently authored the book Raving Patients and 100+ Tips to 100 5-Star Reviews in 100 Days released in March 2022. Len lectures nationally and internationally on using internet marketing, social media, and reputation marketing to make dental offices more visible and credible as well as how to increase their case acceptance. Dr. Tau and Dr. Segal discuss reputation marketing best practices specific to dentists - but the take-home points resonate with all healthcare professionals. Join us.
Chosen as one of the top leaders in dental consulting by Dentistry Today, Len Tau, DMD, has dedicated his professional life to improving dentistry for patients and other dentists. After purchasing his practice, the Pennsylvania Center for Dental Excellence in Philadelphia in 2007, Len practiced full-time while consulting with other dental practices, training thousands of dentists about reputation marketing, leading the dental division of BirdEye, a reputation marketing platform, and hosting the popular Raving Patients podcast. He recently authored the book Raving Patients and 100+ Tips to 100 5-Star Reviews in 100 Days released in March 2022. Len lectures nationally and internationally on using internet marketing, social media, and reputation marketing to make dental offices more visible and credible as well as how to increase their case acceptance.
First and foremost, you have to know yourself. Nate Brott successfully automated this business to the point it only took him 1 hour a week to run. So he took on other adventures, including coming to work for NiceJob! While his old business continued to thrive, he started to miss some of the day-to-day. Nate Brott returns to the NiceJob podcast to tell us the story of how he automated his business to step away. When he did, that's exactly what ended up bringing him back. The NiceJob Podcast - The Reputation Marketing podcast that helps entrepreneurs and small business owners handle everyday challenges through conversations with everyday experts. No matter your industry or profession, The NiceJob Podcast can give you the knowledge you need to succeed. Everything you hear will be easy to understand, actionable, and worth every minute. Learn more about Reputation Marketing solutions from NiceJob and get a free widget to help your website conversion rate: https://get.nicejob.com/podcastoffer Watch the episode on PCA Overdrive PCA Overdrive is free for members. Not a member? Try our 30-day, free trial; $5.99/mo after. Download the app on the Apple Store or Google Play. Become a PCA member
If the word Google instantly overwhelms you need to listen to this. If you run a business, Google My Business should be your new best friend. It is important for SEO, local search, and your reputation in the market. This free Google tool has the power to transform your local business if you know the simple steps to make it work for you.Karl Schwantes from 5 Star Reviews has done just that and harnessed the power of Google to win new clients every week, often without them even talking to the competition. Want to know how to do that? Keep listening.Shownotes here: https://saleswithoutsocials.com.au/ep6
A Florida marketing agency helps restaurants increase revenue with its proprietary 3-stage system. Go to https://foodbrewsboozemarketing.com to learn more!
Embrace your fears. Tom Reber, author of The Contractor Fight and host of HGTV's Unfinished Business joins The NiceJob Podcast. Tom discusses his new book, why there is no magic lead tree, and how you need to be accountable every single moment to win, fight, and succeed in business. The NiceJob Podcast - The Reputation Marketing podcast that helps entrepreneurs and small business owners handle everyday challenges through conversations with everyday experts. No matter your industry or profession, The NiceJob Podcast can give you the knowledge you need to succeed. Everything you hear will be easy to understand, actionable, and worth every minute. Learn more about Reputation Marketing solutions from NiceJob and get a free widget to help your website conversion rate: https://get.nicejob.com/podcastoffer Connect with Tom: https://www.thecontractorfight.com Get Tom's book: https://www.thecontractorfight.com/book Watch the episode on PCA Overdrive PCA Overdrive is free for members. Not a member? Try our 30-day, free trial; $5.99/mo after. Download the app on the Apple Store or Google Play. Become a PCA member
We all know that reviews are an important piece of building credibility for future customers, but few business owners have processes in place to ensure they are receiving those reviews. In this episode, we interview Oscar Wimshurst, Partnership Manager at NiceJob to discuss the importance of collecting reviews for your business but also how that can lead to organic growth in your company!Looking for more information about the NiceJob platform? Visit https://nicejob.grsm.io/elitebusinessadvisors for more information or to schedule a demo!
Getting a 5-star reputation on Google is the Holy Grail of many businesses - but a successful reputation is much more than that, and getting in control is easier than you think.Go to https://www.seo727.com to get started!
You have no control over what someone thinks. But, you have control over what they see. We all know that reviews are important to building credibility for future customers, but few business owners have processes to ensure they receive those reviews. In this episode, we interview Oscar Wimshurst, Partnership Manager at NiceJob to discuss the importance of collecting reviews for your business but also how that can lead to organic growth in your company! Looking for more information about the NiceJob platform? Visit get.nicejob.com for more information or to schedule a demo! Watch the episode on PCA Overdrive PCA Overdrive is free for members. Not a member? Try our 30-day, free trial; $5.99/mo after. Download the app on the Apple Store or Google Play. Become a PCA member Working on professionalizing your business but aren't sure where to start? Schedule a free business analysis meeting at www.elitebusinessadvising.com
Tom and Dan answer a question from Dominic, who is concerned about letting an employee go. The employee has been working with Dominic for two years, but his skills have not improved, and he has suffered an injury. He wants to know if it is better to let the employee go or to keep spending money on him. In this episode, we talk about… In addition to an employee problem, there's probably a leadership or training issue Wasting money on inefficiencies and callbacks is never a good idea You hired the wrong person — be selective about who you're hiring Have non-negotiables of what it takes to be part of your team Set expectations for new hires Resources: Submit your questions to help@thecontractorfight.com with the subject “Podcast” and Tom and Dan will try to answer them on an upcoming show. Visit our sponsors of this episode, NiceJob. NiceJob is Reputation Marketing software that will help your business collect 2-3 times more reviews on Google, Facebook, and the platforms that matter. Don't forget to use code “Fight” for $50 off the first month on new accounts! https://www.TheContractorFight.com/nicejob Are you stealing money from your family because you aren't charging enough for your services? Discover what you SHOULD be charging. Download our 50% Gross Profit cheat sheet: https://thecontractorfight.com/50 == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info check out: https://TheContractorFight.com/Battleground == Order your free copy of Tom's book Winning the Contractor Fight (Just pay to ship) == https://thecontractorfight.com/book == Grab the Gear == https://gear.thecontractorfight.com/ == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber Instagram: https://thecontractorfight.com/ig == Rate the Podcast == Help your fellow contractors find the podcast! Please leave a rating/review! Apple Podcasts Spotify
Today With Stephanie Hamilton: Today's guest on Window Treatments For Profit is Stephanie Hamilton, of Hamilton Creative. When it comes to reputation management, being an active participant in what is being said about you and your business online matters. Tune is to hear why a Google Business Profile is essential to your local, service based business, how using it makes the Googley-Man happy (and we all want to keep the Googley-Man happy, right?), and what to do if you get a negative review. More About Stephanie Hamilton: My name is Stephanie, owner and founder of Hamilton Creative Solutions. I started my professional career in corporate retail management, obtained a degree in Public Health & Database Management, then found my passion in digital marketing & strategies for small businesses. After working for years managing the social media and digital marketing for a multimillion-dollar hospitality business, I started my own company and began working with small businesses in the design industry, and officially fell in love and declared my niche. I love traveling and macrophotography (I especially love photographing plants and insects), spending time with my family, and writing. When I have time to myself, I enjoy a good book and a glass of prosecco. I couldn't grow my business and provide the exceptional level of service and design for my clients without the support and help of my husband William. William embraced my business model and goals and makes sure we are always up-to-date on the ever-changing world of algorithms and marketing trends. William is my filming and video editing expert, having studied film and photography before ultimately finding his passion as a Firefighter and EMT. William loves to spend his free time in the great outdoors. We moved from Ann Arbor, Michigan to Savannah, Georgia in 2008 and started Hamilton Creative Solutions in 2014. We have three children, two dogs, and a passion for exploring when we aren't working on helping design professionals with all their digital marketing needs. Connect with Stephanie Hamilton Website What's new with LuAnn Nigara Power Talk Friday Tour at High Point Exciting Windows! Build a Better Business Registration luannuniversity.com http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn's Email List, text the word designbiz to 444999! Purchase LuAnn's Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn's Website LuAnn's Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
Dr. Scott Colonna is a leading optometrist and experienced business consultant – and he's here to help your clinic grow. Get all his latest tips at: https://drscottcolonna.com/how-service-will-set-your-optometry-business-apart-from-the-rest (https://drscottcolonna.com/how-service-will-set-your-optometry-business-apart-from-the-rest)
Tom and Dan answer your questions about doubling materials costs, setting sales goals, time blocking and time management to help you succeed at selling, recurring revenue for painting businesses, and more. They also offer a recession-proof strategy for contractors. In this episode, we talk about… Question 1:Despite doubling the materials and labor costs, nobody has called. I am all in favor of charging more, but shouldn't we dive deeper into the numbers? You should always dive deep into your numbers. If no one's calling, that's a leads issue. It sounds like you lack sales skills since you don't connect with people — work on that. Question 2: Do you count jobs scheduled over the phone based on bracketing in the monthly sales goal, or do only estimates approved for bigger jobs count? It all counts toward the sales goal. Set a service and construction goal, number of leads, jobs, etc. Question 3: How do time blocking and time management benefit sales? Set aside your most productive time based on your availability and leads flow, then plan your day accordingly. Time blocking and management is an activity game that leads to cash, checks, and closing deals. Question 4: What are the types of recurring revenue for a painting business? You can offer lifetime touch-ups. Provide little services just to get back on the property and in front of the customer. Communicate with them and help them identify tasks. Question 5: Should sales goals change when you're booked for two to three months? Your sales goal should be evaluated weekly. It's a production capacity question — you should always sell more than what you can produce. Don't stop selling because you're booked out (What if one of those big jobs gets postponed?) Resources: Submit your questions to help@thecontractorfight.com with the subject “Podcast” and Tom and Dan will try to answer them on an upcoming show. Visit our sponsors of this episode, NiceJob. NiceJob is Reputation Marketing software that will help your business collect 2-3 times more reviews on Google, Facebook, and the platforms that matter. Don't forget to use code “Fight” for $50 off the first month on new accounts! https://www.TheContractorFight.com/nicejob Are you stealing money from your family because you aren't charging enough for your services? Discover what you SHOULD be charging. Download our 50% Gross Profit cheat sheet: https://thecontractorfight.com/50 == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info check out: https://TheContractorFight.com/Battleground == Order your free copy of Tom's book Winning the Contractor Fight (Just pay to ship) == https://thecontractorfight.com/book == Grab the Gear == https://gear.thecontractorfight.com/ == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber Instagram: https://thecontractorfight.com/ig == Rate the Podcast == Help your fellow contractors find the podcast! Please leave a rating/review! Apple Podcasts Spotify
In this episode, Tom and Dan address the question of a contractor who is losing jobs due to labor shortage and a remodeler seeking advice on how to approach homeowners by door-knocking for remodeling jobs. In this episode, we talk about… Question 1: Due to the labor shortage, I am losing jobs. I have placed job ads but have not yet heard back. My clients seem impatient upon discovering this fact and are unwilling to wait that long for the job. On the surface, it is a labor issue, but it is really a sales issue. Make the client see yourself as their best choice by digging into their motive and utilizing their emotions. Be honest with your client about your busy schedule. Consult the client about going third-party Question 2: How should I approach homeowners to remodel their interiors when I door knock or canvass them? Door knocking will not work for a remodeler. You're unlikely to meet the right client when you knock on doors as a remodeler. The door-knocking method means you're now up against a battle where you must create interest, build rapport, and a sales opportunity against someone searching for kitchen remodeling on Google. Resources: Submit your questions to help@thecontractorfight.com with the subject “Podcast” and Tom and Dan will try to answer them on an upcoming show. Visit our sponsors of this episode, NiceJob. NiceJob is Reputation Marketing software that will help your business collect 2-3 times more reviews on Google, Facebook, and the platforms that matter. Don't forget to use code “Fight” for $50 off the first month on new accounts! https://www.TheContractorFight.com/nicejob The fastest way to put more money in your pocket right now is to raise your gross profit. Grab our 50% Gross Profit calculator here: http://thecontractorfight.com/50 Are you stealing money from your family because you aren't charging enough for your services? Discover what you SHOULD be charging. Download our 50% Gross Profit cheat sheet: https://thecontractorfight.com/50 == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info check out: https://TheContractorFight.com/Battleground == Order your free copy of Tom's book Winning the Contractor Fight (Just pay to ship) == https://thecontractorfight.com/book == Grab the Gear == https://gear.thecontractorfight.com/ == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber Instagram: https://thecontractorfight.com/ig
Dan and Tom answer questions about getting connected with clients and what to do after obtaining their motivation for the project, as well as how to get rough estimates from clients and manage your time efficiently to get more sales leads. In this episode, we talk about… Question 1: What do I do after I get the motive? My customer's motive is that he's building a Lakehouse to leave for his children after he passes. What do I say after I get this info? How do I connect? If you're getting that information, it sounds like you're connecting Go deeper into the motive (vertically) than you think you need to Repeat back what you heard to show that you're paying attention. Question 2: After my grandpa stepped down from our home building company, we're struggling to keep it going. I need advice on giving clients rough estimates and getting more work. During your communication with your client, discuss the purpose of the project Inquire politely about the client's budget and make a rough estimate based on it Question 3: I'm a brand new sales rep for a big building company. I've only ever built the buildings before. Where do I start networking, and how do I manage my time most efficiently to get leads in sales? List your influencers, such as architects, designers, realtors, and home inspectors, and build relationships with them. Make some personal videos introducing yourself to your company's old customers or leads Make use of social media Resources: Submit your questions to help@thecontractorfight.com with the subject “Podcast” and Tom and Dan will try to answer them on an upcoming show. Visit our sponsors of this episode, NiceJob. NiceJob is Reputation Marketing software that will help your business collect 2-3 times more reviews on Google, Facebook, and the platforms that matter. Don't forget to use code “Fight” for $50 off the first month on new accounts! https://www.TheContractorFight.com/nicejob Are you stealing money from your family because you aren't charging enough for your services? Discover what you SHOULD be charging. Download our 50% Gross Profit cheat sheet: https://thecontractorfight.com/50 == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info check out: https://TheContractorFight.com/Battleground == Order your free copy of Tom's book Winning the Contractor Fight (Just pay to ship) == https://thecontractorfight.com/book == Grab the Gear == https://gear.thecontractorfight.com/ == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber Instagram: https://thecontractorfight.com/ig
Tom and Dan answer your questions about marketing, determining how much to spend on advertising if you're behind on your bills, getting unit rates from subs quickly, and when to follow up after receiving leads. In this episode, we talk about… Question 1: How do you decide how much to spend on advertising? I don't have a ton of leads coming in, and I'm behind on bills. Invest as much as you can afford, and track it. You're not running your business properly if you are behind on bills as a home improvement contractor. If you do not have the money to invest in your marketing, you put in sweat and time as equity. Build your brand — it doesn't cost a thing other than your time. Question 2: What is the best way to get unit rates from subs without waiting weeks? Help them in growing their business, understanding their numbers, etc Tell them a base pricing, and see how things go. Question 3: What's the best time to call a prospect after receiving a lead from your website? Time kills deals — the best time to call is right now If they've reached out to you, put them in your sales process. Resources: Submit your questions to help@thecontractorfight.com with the subject “Podcast” and Tom and Dan will try to answer them on an upcoming show. Visit our sponsors of this episode, NiceJob. NiceJob is Reputation Marketing software that will help your business collect 2-3 times more reviews on Google, Facebook, and the platforms that matter. Don't forget to use code “Fight” for $50 off the first month on new accounts! https://www.TheContractorFight.com/nicejob Are you stealing money from your family because you aren't charging enough for your services? Discover what you SHOULD be charging. Download our 50% Gross Profit cheat sheet: https://thecontractorfight.com/50 == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info check out: https://TheContractorFight.com/Battleground == Order your free copy of Tom's book Winning the Contractor Fight (Just pay to ship) == https://thecontractorfight.com/book == Grab the Gear == https://gear.thecontractorfight.com/ == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber Instagram: https://thecontractorfight.com/ig
Tom and Sunny address your questions about getting business capital as a new business, expanding and marketing your business, as well as giving bonuses, raises, and job evaluations without hurting or causing jealousy among other employees. In this episode, we talk about… Question 1: I'm planning to expand my business into five markets in 3 states over the next years. What is the best way to advertise in each market? Identify your ideal client and dial in your marketing Instead of focusing on multiple locations, concentrate on one Question 2: How do I get business capital as a new business? Your customer is your bank — grow and fund your business with OPM (Other People's Money) Reinvest your profits into your business to build your brand, get equipments, etc. You are not profitable enough if you don't have the cash to reinvest into the business. Question 3: How to implement bonuses and raises without hurting or making the other team members jealous? It depends on your company's culture Give them a raise when they meet certain criteria If you're offering a bonus, you have to offer it to everyone Resources: Submit your questions to help@thecontractorfight.com with the subject “Podcast” and Tom and Dan will try to answer them on an upcoming show. Visit our sponsors of this episode, NiceJob. NiceJob is Reputation Marketing software that will help your business collect 2-3 times more reviews on Google, Facebook, and the platforms that matter. Don't forget to use code “Fight” for $50 off the first month on new accounts! https://www.TheContractorFight.com/nicejob Are you stealing money from your family because you aren't charging enough for your services? Discover what you SHOULD be charging. Download our 50% Gross Profit cheat sheet: https://thecontractorfight.com/50 == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info check out: https://TheContractorFight.com/Battleground == Order your free copy of Tom's book Winning the Contractor Fight (Just pay to ship) == https://thecontractorfight.com/book == Grab the Gear == https://gear.thecontractorfight.com/ == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber Instagram: https://thecontractorfight.com/ig
Sunny and Tom answer your questions about generating leads without social media, priorities for a company with less than 1.5 million in revenue, and how to build a great company culture and maintain it. Question1: How to generate leads effectively without social media? Have a good website that answers all your customers' questions and talks about pricing etc Produce a lot of relevant and search engine-friendly content Develop relationships with local influencers Put yourself in front of people — pound the phones and the pavement Question 2: What are the most important priorities for a company with revenues under 1.5 million? Do a great job on every single project regardless of how much money you're making The capital that you need to build your business is happy customers - they'll refer you, give reviews, etc Question 3: How do you build a great culture and keep it alive once you've created it? Have a clear vision of how you want to show up in the world as a company Set the standard, and be the example for others to follow Communicate the core values of the company to your team Be firm but fair Reward the behavior you want more of Resources: Submit your questions to help@thecontractorfight.com with the subject “Podcast” and Tom and Dan will try to answer them on an upcoming show. Visit our sponsors of this episode, NiceJob. NiceJob is Reputation Marketing software that will help your business collect 2-3 times more reviews on Google, Facebook, and the platforms that matter. Don't forget to use code “Fight” for $50 off the first month on new accounts! https://www.TheContractorFight.com/nicejob Are you stealing money from your family because you aren't charging enough for your services? Discover what you SHOULD be charging. Download our 50% Gross Profit cheat sheet: https://thecontractorfight.com/50 == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info check out: https://TheContractorFight.com/Battleground == Order your free copy of Tom's book Winning the Contractor Fight (Just pay to ship) == https://thecontractorfight.com/book == Grab the Gear == https://gear.thecontractorfight.com/ == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber Instagram: https://thecontractorfight.com/ig
Tom and Dan provide advice to David, who is in talks with a commercial client regarding a project involving work at 59 different stores; however, the client offers a significantly lower amount than David expects. In this episode, we talk about… Roleplay of what the prequalifying process would be like in this scenario How working at different locations at the same time looks like Not being locked into a deal that you're losing — getting the job at 59 stores not at your numbers is not good for you Some tips when you're dealing with a commercial client Resources: Submit your questions to help@thecontractorfight.com with the subject “Podcast” and Tom and Dan will try to answer them on an upcoming show. Visit our sponsors of this episode, NiceJob. NiceJob is Reputation Marketing software that will help your business collect 2-3 times more reviews on Google, Facebook, and the platforms that matter. Don't forget to use code “Fight” for $50 off the first month on new accounts! https://www.TheContractorFight.com/nicejob Are you stealing money from your family because you aren't charging enough for your services? Discover what you SHOULD be charging. Download our 50% Gross Profit cheat sheet: https://thecontractorfight.com/50 == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info check out: https://TheContractorFight.com/Battleground == Order your free copy of Tom's book Winning the Contractor Fight (Just pay to ship) == https://thecontractorfight.com/book == Grab the Gear == https://gear.thecontractorfight.com/ == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber Instagram: https://thecontractorfight.com/ig
Tom answers your questions about the 50% GP rule, charging labor costs, the breakeven point of new locations, applying Shin Fu principles to commercial business, hiring, advice on getting contractor licenses, and more. In this episode, we talk about… Question1: What's the easiest and fastest way to pass the builders test and get work? The easiest way to pass the test is to study to put in the work If you're looking for an easy button, you're not cut out on your business. Question2: According to commercial sense, you cannot apply Shin Fu teachings. You submit the bid to 50 to 70% GP and hope they choose you. What is your take on this? They can be used once relationships have been established. You should not just submit bids as there is nothing unique about it — there is no positioning and branding etc Question3: How do I deal with trolls who just want to knock your work or tell them you're doing it all wrong on social media? Don't care about people ripping on your work. Build your brand, create content, be the publisher, be the editor, be the educator Question4: What is the key difference between LLC and DBA. And what should we choose when starting our business depending on trade? Hire a CPA and an attorney Do not be a sole proprietorship because you are not protected. Resources: Submit your questions to help@thecontractorfight.com with the subject “Podcast” and Tom and Dan will try to answer them on an upcoming show. Visit our sponsors of this episode, NiceJob. NiceJob is Reputation Marketing software that will help your business collect 2-3 times more reviews on Google, Facebook, and the platforms that matter. Don't forget to use code “Fight” for $50 off the first month on new accounts! https://www.TheContractorFight.com/nicejob Are you stealing money from your family because you aren't charging enough for your services? Discover what you SHOULD be charging. Download our 50% Gross Profit cheat sheet: https://thecontractorfight.com/50 == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info check out: https://TheContractorFight.com/Battleground == Order your free copy of Tom's book Winning the Contractor Fight (Just pay to ship) == https://thecontractorfight.com/book == Grab the Gear == https://gear.thecontractorfight.com/ == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber Instagram: https://thecontractorfight.com/ig
9 out of 10 sales are influenced by online reviews. What do you do before making a purchase? You check out the reviews for that product or vendor. Your customers are doing the same thing. Join us as best-selling author; Tom Kenemore shares wisdom and techniques from his new book, Fans on Fire! In this episode listeners will discover how to skyrocket leads, sales and reputation with the most trusted form of marketing. Most businesses are missing a HUGE opportunity to leverage their existing happy customer's goodwill into FREE marketing. Through a simple, yet unconventional strategy, Tom will share how to build continuous sources of free, new leads, how to control which customers will write online reviews for you, how to build or rebuild your online reputation (your social proof) and your national and local search engine optimization (SEO) with online reviews. Learn what the most popular review websites are and how to find the review websites specific to your industry.
9 out of 10 sales are influenced by online reviews. What do you do before making a purchase? You check out the reviews for that product or vendor. Your customers are doing the same thing. Join us as best-selling author; Tom Kenemore shares wisdom and techniques from his new book, Fans on Fire! In this episode listeners will discover how to skyrocket leads, sales and reputation with the most trusted form of marketing. Most businesses are missing a HUGE opportunity to leverage their existing happy customer's goodwill into FREE marketing. Through a simple, yet unconventional strategy, Tom will share how to build continuous sources of free, new leads, how to control which customers will write online reviews for you, how to build or rebuild your online reputation (your social proof) and your national and local search engine optimization (SEO) with online reviews. Learn what the most popular review websites are and how to find the review websites specific to your industry.
Tom and Dan reply to a question asked by Liam, an electrician, about making 50% gross profit. Liam states the cost of electrical materials can be extremely high. So, how can he still make that 50% gross profit other than doubling the labor? In this episode, we talk about… Present your cost to the client with confidence Don't be afraid to price your service at 50% Gross Profit - If you have 100 customers, 20% of them will spend at least ten times more on your service. Build your brand — When you build a strong brand, people don't care about what you charge. Three ways you can price your service to make 50% gross profit: Doubling your cost of goods Doing a blended multiplier Selling labor only Resources: Submit your questions to help@thecontractorfight.com with the subject “Podcast” and Tom and Dan will try to answer them on an upcoming show. Visit our sponsors of this episode, NiceJob. NiceJob is Reputation Marketing software that will help your business collect 2-3 times more reviews on Google, Facebook, and the platforms that matter. Don't forget to use code “Fight” for $50 off the first month on new accounts! https://www.TheContractorFight.com/nicejob Are you stealing money from your family because you aren't charging enough for your services? Discover what you SHOULD be charging. Download our 50% Gross Profit cheat sheet: https://thecontractorfight.com/50 == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info check out: https://TheContractorFight.com/Battleground == Order your free copy of Tom's book Winning the Contractor Fight (Just pay to ship) == https://thecontractorfight.com/book == Grab the Gear == https://gear.thecontractorfight.com/ == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber Instagram: https://thecontractorfight.com/ig
Tom and Dan discuss a question submitted by Ben about setting up a commission-only sales team as well as the power of sharing stories, connecting with people and the advantage it gives you over your competition with big companies and prominent brands. Question1: I want some advice on hiring a commission sales team. Rather than hiring a salesperson, do things in an uncommon way that is efficient and advantageous to you and your customer. Prequalify your sales process with Shin-Fu Invest in marketing instead of hiring a salesperson — ramp up your marketing and generate enough leads to generate enough sales. Train your employees to be salespeople — teach them how to answer the phone, prescreen and qualify, and how to upsell. Educating your crews on how to sell profitably will increase your business at every level Resources: Submit your questions to help@thecontractorfight.com with the subject “Podcast” and Tom and Dan will try to answer them on an upcoming show. Visit our sponsors of this episode, NiceJob. NiceJob is Reputation Marketing software that will help your business collect 2-3 times more reviews on Google, Facebook, and the platforms that matter. Don't forget to use code “Fight” for $50 off the first month on new accounts! https://www.TheContractorFight.com/nicejob Are you stealing money from your family because you aren't charging enough for your services? Discover what you SHOULD be charging. Download our 50% Gross Profit cheat sheet: https://thecontractorfight.com/50 == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info check out: https://TheContractorFight.com/Battleground == Order your free copy of Tom's book Winning the Contractor Fight (Just pay to ship) == https://thecontractorfight.com/book == Grab the Gear == https://gear.thecontractorfight.com/ == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber Instagram: https://thecontractorfight.com/ig
Tom and Dan answer your questions about dealing with customers hovering over the crew during the workday and how to deal with unrealistic expectations from customers. Question1: How do you mitigate customers hovering over the crew during the workday? Let them know beforehand what will happen and what you expect from them. Zip walls keep the customer away if you work inside. Handle it playfully — tell them that your people are uncomfortable and less efficient when they watch their every move. Ask why they are watching you and express your concerns to them — they will usually understand Question2: How do you deal with customers' unrealistic expectations besides walking away? Make sure you know all their expectations before you accept the job. Before you take even a penny from them, be clear and precise about the work — they'll have no leverage at that point. Include them in the contract, and list them in the work order — so that there is documentation on what was discussed and agreed upon. Resources: Submit your questions to help@thecontractorfight.com with the subject “Podcast” and Tom and Dan will try to answer them on an upcoming show. Visit our sponsors of this episode, NiceJob. NiceJob is Reputation Marketing software that will help your business collect 2-3 times more reviews on Google, Facebook, and the platforms that matter. Don't forget to use code “Fight” for $50 off the first month on new accounts! https://www.TheContractorFight.com/nicejob Are you stealing money from your family because you aren't charging enough for your services? Discover what you SHOULD be charging. Download our 50% Gross Profit cheat sheet: https://thecontractorfight.com/50 == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info check out: https://TheContractorFight.com/Battleground == Order your free copy of Tom's book Winning the Contractor Fight (Just pay to ship) == https://thecontractorfight.com/book == Grab the Gear == https://gear.thecontractorfight.com/ == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber Instagram: https://thecontractorfight.com/ig
In this episode, Tom and Dan answer your questions about some word tracks to gracefully turn down customers you don't want to work with, tips to attract FWS quickly, and the reason why painters wear white clothes. In this episode, we talk about… Question1: What are some good word tracks to gracefully reject projects that you don't want to do? Just playing the schedule card will get you off the hook with some of those people Record a video appreciating them for reaching out and let them know your situation — offer to refer them to someone else If you don't want to work with a client, tell them it won't be a good fit Question2: What's the quickest way to pull-in FWS? Build your brand — it will draw your customers and employees in Be in a place where people want to work with you Question3: Why do painters wear white, and is it important? In the past, they wore whites because everything was painted white Blue jeans look sloppy — it sends a bad message This is about being intentional about the culture you're building Resources: Submit your questions to help@thecontractorfight.com with the subject “Podcast” and Tom and Dan will try to answer them on an upcoming show. Visit our sponsors of this episode, NiceJob. NiceJob is Reputation Marketing software that will help your business collect 2-3 times more reviews on Google, Facebook, and the platforms that matter. Don't forget to use code “Fight” for $50 off the first month on new accounts! https://www.TheContractorFight.com/nicejob Are you stealing money from your family because you aren't charging enough for your services? Discover what you SHOULD be charging. Download our 50% Gross Profit cheat sheet: https://thecontractorfight.com/50 == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info check out: https://TheContractorFight.com/Battleground == Order your free copy of Tom's book Winning the Contractor Fight (Just pay to ship) == https://thecontractorfight.com/book == Grab the Gear == https://gear.thecontractorfight.com/ == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber Instagram: https://thecontractorfight.com/ig
The guys answer questions from a contractor who wants to use an RMO ( Relationship Managing Officer) for his unlicensed business and a young businessman who wants advice on getting more leads considering his young age and the small town where his company is located. In this episode, we talk about… Question 1: I'm considering hiring an RMO for my unlicensed business, which will cost me five to ten percent. What is your opinion on hiring an RMO? It sounds like a half-baked plan that is destined for disaster Contact Legal Coach Karalynn Cromeens Don't do it and go through the effort to get your own license Question 2: I recently started my own contracting company in a small blue-collar town, but I'm having trouble getting leads due to my age (18) and location. Can you provide any advice on this issue? Age has nothing to do with it — it's all about how you're showing up Get legal, get insured, and take advantage of the lawful things that are available to a business owner Build your brand through social media and by building relationships in your town with influencers Resources: Submit your questions to help@thecontractorfight.com with the subject “Podcast” and Tom and Dan will try to answer them on an upcoming show. Visit our sponsors of this episode, NiceJob. NiceJob is Reputation Marketing software that will help your business collect 2-3 times more reviews on Google, Facebook, and the platforms that matter. Don't forget to use code “Fight” for $50 off the first month on new accounts! https://www.TheContractorFight.com/nicejob Are you stealing money from your family because you aren't charging enough for your services? Discover what you SHOULD be charging. Download our 50% Gross Profit cheat sheet: https://thecontractorfight.com/50 == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info check out: https://TheContractorFight.com/Battleground == Order your free copy of Tom's book Winning the Contractor Fight (Just pay to ship) == https://thecontractorfight.com/book == Grab the Gear == https://gear.thecontractorfight.com/ == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber Instagram: https://thecontractorfight.com/ig Live Unafraid Swag: https://thecontractorfight.com/unafraid The Contractor Fight is the ultimate resource for becoming an uncommon contractor! Pick a fight with mediocrity. Live Unafraid.
A remodeling contractor is in a bind when the homeowner he worked for claims that one of his subs has broken their window while working. However, the sub did not tell him about any damage, and now the homeowner wants him to fix the window. He seeks advice from Tom and Dan on how to proceed with the situation. In this episode, we talk about… A similar experience Tom had in the past with a client It doesn't matter whose fault it is because you're attached to it — write her a check for the new window or have one installed. Not wasting your mental energy, focus, and time on the issue — it will take you away from scoring points in other areas of your business. Counting it as a marketing expense Resources: Submit your questions to help@thecontractorfight.com with the subject “Podcast” and Tom and Dan will try to answer them on an upcoming show. Visit our sponsors of this episode, NiceJob. NiceJob is Reputation Marketing software that will help your business collect 2-3 times more reviews on Google, Facebook, and the platforms that matter. Don't forget to use code “Fight” for $50 off the first month on new accounts! https://www.TheContractorFight.com/nicejob Are you stealing money from your family because you aren't charging enough for your services? Discover what you SHOULD be charging. Download our 50% Gross Profit cheat sheet: https://thecontractorfight.com/50 == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info check out: https://TheContractorFight.com/Battleground == Order your free copy of Tom's book Winning the Contractor Fight (Just pay to ship) == https://thecontractorfight.com/book == Grab the Gear == https://gear.thecontractorfight.com/ == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber Instagram: https://thecontractorfight.com/ig Live Unafraid Swag: https://thecontractorfight.com/unafraid The Contractor Fight is the ultimate resource for becoming an uncommon contractor! Pick a fight with mediocrity. Live Unafraid.
In response to questions from Carl and Christopher, Tom and Dan discuss the reasonable closing rate from a salesperson and strategies for employee conflict resolution. In this episode, we talk about… Question 1: What is an acceptable closing rate from your salesperson? The closing rate depends on things like: Lead source, Great marketing that speaks to your ideal clients, Your website, etc. You can expect at least a 90% close rate when you go out on-site — if you factor in marketing and pre-qualification using Shin-Fu. *You should hover around 50% when it comes to lead sources Question 2: I used to avoid employee conflicts, hoping that they would resolve themselves, but that didn't work too well. I want to address the conflicts directly, but I'm not good at being a mediator. Do you have any advice on employee conflict resolution that would help me out? Don't allow the conflict to fester — the longer you wait to resolve it, the bigger it becomes Make no assumptions — so many of our issues and miscommunications with other people stem from assumptions we both make Resources: Submit your questions to help@thecontractorfight.com with the subject “Podcast” and Tom and Dan will try to answer them on an upcoming show. Visit our sponsors of this episode, NiceJob. NiceJob is Reputation Marketing software that will help your business collect 2-3 times more reviews on Google, Facebook, and the platforms that matter. Don't forget to use code “Fight” for $50 off the first month on new accounts! https://www.TheContractorFight.com/nicejob Are you stealing money from your family because you aren't charging enough for your services? Discover what you SHOULD be charging. Download our 50% Gross Profit cheat sheet: https://thecontractorfight.com/50 == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info check out: https://TheContractorFight.com/Battleground == Order your free copy of Tom's book Winning the Contractor Fight (Just pay to ship) == https://thecontractorfight.com/book == Grab the Gear == https://gear.thecontractorfight.com/ == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber Instagram: https://thecontractorfight.com/ig Live Unafraid Swag: https://thecontractorfight.com/unafraid The Contractor Fight is the ultimate resource for becoming an uncommon contractor! Pick a fight with mediocrity. Live Unafraid.
In this episode, growth strategist and reputation expert Tim McGarvey explains how Reputation amplifies all other forms of marketing and gets clear on what Reputation Marketing is all about. Tim McGarvey has been an online marketer since 2009. Clinic Marketing Group, his most recent venture, partners with medical professionals looking to improve their online presence and reputation as they launch a highly profitable and scalable business model.
Tim Redmond is a successful entrepreneur, speaker, coach, and CEO of Redmond Growth Consulting, an organization designed to help you grow your profits, grow your business, and grow your life through Tim's innovative coaching process. In this episode, we talk about Tim's story of overcoming his speech impediment to building a successful coaching business by acting while he's afraid, how the first product people sell are not themselves but the emotional state they're projecting and the confidence they have in delivering their product, the importance of reputation marketing when growing your business and getting people to hire and trust you through testimonials and ratings, his method of getting into his flow state through affirmations, reading, and mantras where he speaks to himself to get connected on a spiritual level, and the importance of creating wealth on a consistent basis, but not in terms of money, but in value and how creating something with whatever you have available is true value creation that can grow businesses. And I want to apologize about my mic throughout the interview that sounds a little distorted. Something happened and technical difficulties made my voice extra loud but luckily, my sound mixer made it audible so enjoy! Learn more at TheCreativeHaven.com
The right mix of reputation marketing strategies, such as target marketing, hosting a podcast, and even getting paid to speak at events, all work together to bring more right-fit prospects into your business. In this episode, Bill Cates is joined by Malcolm Ethridge CFP®, CRPC®, Executive Vice President and Financial Planner at CIC Wealth Management. … Continue reading Ep. #9: Attract More Ideal Clients Using Reputation Marketing with Malcolm Ethridge CFP®, CRPC® →
9 out of 10 sales are influenced by online reviews. What do you do before making a purchase? You check out the reviews for that product or vendor. Your customers are doing the same thing. Join us as best-selling author; Tom Kenemore shares wisdom and techniques from his new book, Fans on Fire! In this episode listeners will discover how to skyrocket leads, sales and reputation with the most trusted form of marketing. Most businesses are missing a HUGE opportunity to leverage their existing happy customer's goodwill into FREE marketing. Through a simple, yet unconventional strategy, Tom will share how to build continuous sources of free, new leads, how to control which customers will write online reviews for you, how to build or rebuild your online reputation (your social proof) and your national and local search engine optimization (SEO) with online reviews. Learn what the most popular review websites are and how to find the review websites specific to your industry.
Adele Gutman, the foremost expert on Hospitality Reputation Marketing addresses a few of the most commonly asked questions.
How to Turn Around a Struggling Hotel- with Christine Trippi and Adele Gutman This is Adele Gutman, your host of the Hospitality Reputation Podcast, Get Great Reviews, and I can't tell you how much I enjoyed this conversation with my guest, Christine Trippi. As a former Vice President of Sales, Marketing and Revenue, I have personally experienced extraordinary success with helping hotel managers achieve astonishing revenue results by focusing on reviews and guest satisfaction. Yet even after being recognized by Tripadvisor as having the #1 hotel in the world and some of the top hotels in the USA on Tripadvisor, and by ReviewPro as having the highest rated luxury brand in the world, I am still seeking knowledge on how others learned to elevate and differentiate their business by creating true loyalty through hospitality. I am continually fascinated to learn from others who have also achieved Tripadvisor and guest satisfaction success, longing to discover what their journey was like. What if any alternate routes they have they taken on the road to Five-Star Review Success? Spoiler alert: You should not be surprised when I tell you that while every business has a different story, the steppingstones that each discovers along the way are full of parallels. There are universal truths at work. When you embrace them and put them into your daily discipline, they always bring powerful results. This is great news. It means that if you want more success at your business, and more revenue at your hotel, these proven principles can work for you too! And as you will hear in our conversation, it is actually easier to inspire and empower your team than to struggle by allowing issues to fester without identifying root issues and finding creative solutions. You don't have to be a 5-Star Hotel to deliver 5-Star hospitality and receive 5-Star reviews! That's why I was so delighted to invite Christine Trippi for a conversation about her experience as the former General Manager of the Courtyard by Marriott Waukegan. How did Christine step in and take her struggling property from a “red zone” low-rated select service hotel to the #1 hotel out of 81 hotels in Lake County? Guess what? It's still ranking high as #2 in Lake County, even though Christine left years ago. That's the power of a strong culture. As long as it is maintained, the magic will linger for a long time. Here are a couple of my favorite quotes from our Christine during our conversation. “Focusing on what you cannot control makes you a victim. Focusing on what you can control makes you a Viking.” “It does not matter what four walls you are in. It only matters who is inside your four walls.” - Christine Trippi, Author of Yes is the Answer. You'll definitely want to listen in to hear more about the four things within your four walls that you can control and lots more tips and insights as Christine and I share our philosophies that any business can replicate to optimize your revenue and guest loyalty. In these challenging times when hotels and restaurants are either struggling with consumer confidence or employee shortages, it is important to note that this work that Christine and I espouse, serves not only to increase guest satisfaction and revenue goals but also develops strong, empowered, and engaged teams who are happy when they are challenged and contributing members of a successful team. If you enjoyed this episode, please like and share it with your friends and leave a review on Audible or Apple Podcasts. Never miss an episode of the Hospitality Reputation Marketing Podcast! Subscribe and discover more at https://www.adelegutman.com/ Do you have any questions about how to rank #1 in your market on Tripadvisor, Google my Business, and other Review Sites? Please be sure to send me a comment or message via adelegutman.com and we will be happy to help!
For today's episode I am joined by Anton Wong. Anton is a videographer who helps businesses produce video content to strengthen their brand and help their consumers. Anton and I examine the innovation and growth in monetization tools for video creators, including Stir, Patreon, and Teespring. References Creator-Focused Startup ‘Stir' Raises $4 Million From Casey Neistat, YouTube Co-Founder Chad Hurley, Others https://www.tubefilter.com/2020/10/20/stir-raises-4-million-casey-neistat-chad-hurley-others/ Patreon Raises $90 Million in Financing, Creator-Membership Platform Worth $1.2 Billion https://variety.com/2020/digital/news/patreon-raises-90-million-funding-valuation-1234756351/ Teespring is offering creators the ability to sell digital merchandise like filters https://www.theverge.com/2020/10/14/21516499/teespring-digital-merchandise-creators-filters-planners-ebooks-keyboards Stories That Stick by Kinda Hall https://www.amazon.ca/Stories-That-Stick-Storytelling-Captivate/dp/140021193X/ref=sr_1_1?dchild=1&keywords=stories+that+stick&qid=1611432965&sr=8-1 Disclaimer The opinions expressed by the host and guests on the Unusually Well Informed podcast are their own and do not reflect their employer or any other affiliation. Host and Producer: Tim Hampton https://www.linkedin.com/in/thetimhampton/ https://designthinkingtoronto.com Guest: Anton Wong https://www.linkedin.com/in/anton-wong https://antonwong.com https://youtube/antonwongvideo Virtual voice over https://www.nuance.com/ Music Consequences by Nihilore https://youtu.be/BaWaucm-ewc --- Send in a voice message: https://anchor.fm/unusuallywellinformed/message
9 out of 10 sales are influenced by online reviews. What do you do before making a purchase? You check out the reviews for that product or vendor. Your customers are doing the same thing. Join us as best-selling author; Tom Kenemore shares wisdom and techniques from his new book, Fans on Fire! In this episode listeners will discover how to skyrocket leads, sales and reputation with the most trusted form of marketing. Most businesses are missing a HUGE opportunity to leverage their existing happy customer's goodwill into FREE marketing. Through a simple, yet unconventional strategy, Tom will share how to build continuous sources of free, new leads, how to control which customers will write online reviews for you, how to build or rebuild your online reputation (your social proof) and your national and local search engine optimization (SEO) with online reviews. Learn what the most popular review websites are and how to find the review websites specific to your industry.
The easiest way to grow your business in 2020. Join my conversation with Shawn Hill, Community Marketing Manager at NiceJob. They offer reputation marketing software which makes it easy for businesses to get more reviews and build their online presence. Learn more about NiceJob: https://nicejob.grsm.io/sarahdouglas9530 Our website is a NiceJob website, that's how much we believe in them! Visit https://fullofgracemarketing.com/ --- Support this podcast: https://anchor.fm/sarahdouglas/support
9 out of 10 sales are influenced by online reviews. What do you do before making a purchase? You check out the reviews for that product or vendor. Your customers are doing the same thing. Join us as best-selling author; Tom Kenemore shares wisdom and techniques from his new book, Fans on Fire! In this episode listeners will discover how to skyrocket leads, sales and reputation with the most trusted form of marketing. Most businesses are missing a HUGE opportunity to leverage their existing happy customer's goodwill into FREE marketing. Through a simple, yet unconventional strategy, Tom will share how to build continuous sources of free, new leads, how to control which customers will write online reviews for you, how to build or rebuild your online reputation (your social proof) and your national and local search engine optimization (SEO) with online reviews. Learn what the most popular review websites are and how to find the review websites specific to your industry.
How do the number of online reviews, star rating, and freshness of reviews play into your reputation marketing? The keys are to protect, build, market, and monitor your online reputation via reviews. Philippe LeCoutre explains even more details. Philippe LeCoutre company Reputation Aegis has clients across the globe in 69 countries with over 650 review...
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