Brand Igniter® - BrandTips® For Decision Makers - Ignite Business Growth.

Peter Rodriguez discusses how to watch ads as a consumer so you can evaluate them as a client.

Peter Rodriguez talks about how innovation without strategy can harm business growth. He talks about predisposition, a key criteria to decide if an ad should be replaced or not.

Peter Rodriguez talks about how to deepen your knowledge about your consumer and make it a source of competitive advantage.

If your brand is traded down in favour of generic products, don't blame inflation. Define the real problem to solve and you may find hidden growth opportunities.

Peter Rodriguez discusses the three key skills that every business person needs to master in order to grow a business profitably.

Peter Rodriguez talks about the long-term impact of brand investment in difficult economic times.

How to write business recommendations that get approved. Peter Rodriguez discusses the framework of business recommendations that succeed.

When ads fail, marketers tend to quickly blame the creatives, the agency and other parties. However, the real culprit may be the quality of the client brief. Peter Rodriguez talks about this reality and about how things can change for the better.

Gary Newbury and Peter Rodriguez discuss the critical role of Supply Chain in creating customer value and enabling brand success. Gary Newbury is an Award-winning Strategic Advisor & Delivery Executive who Executes RAPID SCM Transformation. Gary is the founder of RetailAID.

Peter Rodriguez and Mike Farrell discuss how "Shortermism" in a time of uncertainty is harmful to businesses in the long term.

Peter Rodriguez and Mike Farrell discuss the change in eating habits and how this opens new business opportunities for marketers.

Peter Rodriguez talks about two myths about marketing training and the key component of a brand management training program.

Peter Rodriguez and Mike Farrell discuss how the branding process can create an employer's brand. Understanding this can help further build an employer's reputation and resonate with internal and external audiences. This has a postive effect in attracting and retaining talent.

Peter hosts Mo Dezyanian, President of Empathy Inc. They discuss the insights from a study from Empathy Inc. about breaking the language barrier between CMOs and CFOs.

Peter Rodriguez and Mike Farrell discuss the importance of insight, habits and rituals when marketing consumer products like coffee and confectionery.

If you want a strong brand after the recession you have to invest in your brand during the recession. Peter Rodriguez discusses the implications of cutting brand investment in recession times. Brands that cut investment can lose share of voice and share of mind. This can impact their priority in the consumer's consideration set. Recovering after the recession can be more costly for brands that stop investing during recessionary times.

Peter Rodriguez discusses the importance of giving customers the benefits they want so you can expand your business. He discusses why product attributes are not enough to differentiate a brand and expand a business. Brand benefits that are relevant to the customer are the key to build value, justify premium price and enable high margins. Creating brand benefits and then delivering the brand promise with products and services are the key to brand expansion

Is the metaverse the next big thing in marketing? or is it just one more distraction? What can it add to the marketer's tool box? Peter Rodriguez and Mike Farrell share their thoughts on the possiibilities of this resource.

In this episode, Peter Rodriguez and Mike Farrell talk about the value of celebrity endorsements and examples of brands that have been recognized with important industry awards for their creativity in building and growing businesses.

A personal professional brand is an asset in the age of social media. In this episode, Peter Rodriguez shares a strategic framework to build a professional brand in a keynote at Humber College Your circle of influence is determined by who knows you and what they think of you when your name comes to mind.. When people understand your brand benefit, they can remember and repeat it to others. This impacts your business and career.

Peter Rodriguez and Mike Farrell discuss why many organizations are data rich but insight poor. They talk about the importance of overcoming the superficial approach to research in order to get to real insight that can drive consumer-centric strategy.

Peter Rodriguez reacts to three marketing news this week: The growth of TikTok as a media channel, the split of Kellogg to focus on snacking and the Cannes awards.

Peter Rodriguez, CMO Brand Igniter® Inc. and Mike Farrell President of Farrell Insight, discuss insights and points of view about the importance of elections marketing.

Mike Farrell President of Farrell Insight and Peter Rodriguez discuss destination marketing and how it can determine the future of a community.

In this episode Peter Rodriguez interviews Saquib Vali, co-founder of Beyond Frontiers and Sightline. Saquib is an executive who has held senior leaderhip roles in tier-one companies like Duracell and Procter and Gamble. His leadership has pioneered the expansion of big brands and businesses in North America, Europe and Asia. Peter and Saquib discuss the importance of flawless execution for success and the need for a system that enables leaders to lead their teams to execute as intended. Sightline is the business solution that empowers field organizations to deliver improved client outcomes. Saquib Vali can be reached at Saquib.Vali@Sightline.live