If you want to know how entrepreneurs and small business owners can get more sales, more often, without relying things like networking, referrals or spending a lot of money, then this podcast will show you how real marketers like us are declaring war on those dated methods. I have spent my career wo…
In this episode you'll hear my thoughts on: Identifying ideal customers Educating potential customers Utilising different channels Creating and distributing content Targeting specific customer segments Building a sales funnel Asking for referrals Being consistent and persistent Considering paid advertising Providing value through communication So, listen here as we discuss these! If you like what was on here and want more, go to https://createmorecustomers.agency --- Send in a voice message: https://podcasters.spotify.com/pod/show/create-more-customers/message
In this episode you'll hear my thoughts on: Categorizing ideal customers into different categories Using well-known frameworks to identify these categories Targeting product-aware customers and re-engaging with potential customers Escaping the commoditization of the products and services Creating a brand stand out in a competitive market Building trust and relationships by adding value before pitching Starting content distribution to contact customers and build a relationship with them Fulfilling promises and promoting prospects to build trust and relationships Asking for referrals and not taking a "no" as a dead-end Using outbound methods via LinkedIn, Twitter, email and SMS So, listen here as we discuss these! If you like what was on here and want more, go to http://orrenprunckun.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/create-more-customers/message
In this episode you'll hear my thoughts on: Why getting back in contact with prospects is important What the new algorithms social channels are using Why visual content works How to do business development A process of business development for content A process for content creation What makes quality content Why testing content on social channels is important How to target well via social channels How to easily distribute audio So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/create-more-customers/message
In this episode you'll hear my thoughts on: Staying front of mind with customers, including theory about how advertising work and tactics such as “surprising and delighting Creating offers, with examples Creating communities, transitioning from offline to online, and nuances of Facebook Groups Branding, specifically wearables and interest categories for referrals Instant demos for increasing sales, and some examples of them Incentivizing referrals with specific phrasing Content creation, topics, quantity, length, and finding your voice So, listen here as I discuss these! If you like what was on here and want more, go to https://createmorecustomers.agency
In this episode you'll hear my thoughts on: Why Twitter bio disclaimers are redundant; How to use 2 of a 3 step sales funnel to overcome brand use restrictions; What to communicate to overcome brand use restrictions; How these topics relate directly to lead generation for your employer; How these topics build your personal brand as an employee; What the practical steps to get started are; Why organizers get brand benefits and attendees don't; and What the practical examples of this organizing look like. So, watch here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on: What should be in your content; Why giving away too much isn’t an issue; What the problem is with a one-way conversation; How to overcome that Problem; How to get attention for the content; and Why more content is better than less. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on: What a brand is and is not; What an easy way to rebrand is; How this way creates awareness, recognition and recall; and How you can and cannot control your brand. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on: What happens to your product usage when the buyer and the seller are not the same person; What sales is and why it is different that pitching; and What to do when the buyer and the seller are not the same person. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on: • How to help prospects know, like and trust you when you cold contact. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on: • What conversation rates you should be aiming for with your cold contact; • Why being different is superior to being better (etc); • Why focusing on this is the key to navigating objections; and • What the two tactics are for navigate objections. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on: What you should be doing now when you cannot sell due to Coronavirus and having no ad budget. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on: What a marketing & sales communication should match with; What the current targeting criteria that is available; What possible targeting criteria will be available in the future; What technology will allow this to happen; What most brands do despite both of these; What the middle ground is practically in 2020; What an example this targeting is; and What you can do to better target your marketing & sales communication. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on: What most brands do with their billboards, ads and marketing and sales communication; Why you should not be following in their footsteps; The only purpose of a billboard or ad; What an example of this is; and How to use this example for your own billboards and ads. So, watch here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on: Who the best partners are to do business development deals with; Who to find these partners are to do business development deals with; Why business development is different that selling and pitching prospects; Why I do certain types of business development deals; How these business development deals fit into business models; and What the correct processes for business development deals to create partnerships. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on: How most brands go about cold outreach and contact; Why that approach rarely works; What to do instead; Why some ways of cold contact are better than others; What an ideal cold outreach and contact process looks like; What types of brands this works for; and What types of results are possible with this alternative method. If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on: What the only factor that matters is for getting referrals; How to implement that for your brand; and What the results will be if you do so. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on: Why you shouldn’t automate any new marketing or sales activity; Why manual marketing or sales activity at first is a very smart decision; and When you should start marketing or sales automation. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on: Why salespeople have a bad reputations; The common reasons why prospects despise salespeople; How to overcome these reasons; and What the results will be if you do so. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on: Why producing engaging content discredits your expertise; Why producing content not aligned with your expertise is bad for your brand; What the majority of your content should convey; and What the results will be if you do so. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on: What targeting ability traditional media has; What types of messages capture attention; Why consistent brand messaging is important; Why your brand needs to speak to as many as possible; and Why evoking emotion is important. So, listen here as I discuss this! If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on: • Why pitching alone doesn’t work; • What the most important sales skill is; • Who the people are that have that skill (you’ll be surprised); and • What the results will be if you do so. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on: Why you need to explain the value of your product, service or solution; Why explaining the of your product, service or solution can be difficult; How to correctly explain the value of your product, service or solution; and Why doing so helps you sell. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on: Why consumers go to physical retail outlets; and How to overcome the chicken-before-egg retail dilemma. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on: Which opinion is correct when everyone has one; When even then it is likely in correct; Why brands find it difficult to put out communication; and How to test if communication will work or not. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on: Why chatbots are not a new strategy; Why the 100+ year history of chatbots are; What the purpose of a chatbot is; and Why chatbots are more useful now. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on: Why Checkout Mazes annoy prospects; Why Checkout Mazes are actually good for prospects; Why Checkout Mazes are good for vendors; Why Checkout Mazes work; and How to create a great Checkout Maze. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on: How to offer and upsell well; Why upsells work; and How to make an upsell even more compelling. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on: • When design matters in your marketing and when it does not; • Why WIIFM matters; and • What will happen if you change your marketing & sales communication to WIIFM. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on: How memories are created; What “memory reminders” are; How “memory reminders” work; How to create “memory reminders”; and When logos matter and when they do not. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on: What the different purposes of road brand road signage are; How to create brand road signage for each purpose; and What some simple examples of each are. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on: How to use technology to solve advertising problems; What an example of this technology is; and How to utilise unused attention. So, listen here as I discuss this! If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on: Why you need to think about the future; What will remain relevant next year; How to predict the future; What the history of marketing & sales is; Where attention is and is going; What medium and messaging will work; and What you 2020 plan should look like. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on: Why making people problem aware is important; Why ways of making people problem aware do not work; Why these ways do not work; What the ways of making people problem aware are that do work; and Why these ways work. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on: How to get targeted leads; How to get qualified leads; How to create a great free offer; How to better qualify prospects; and How to be congruent with the lead generation. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on: What makes meaningful branded communication; How to build trust through it; What the two factors you should consider are; and Why they are contradictory. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on: What the 2 ways to sell are, so you know what is harder and what is easier which means you can save time, money and effort selling. So, listen here as I discuss this! If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on: Why technical products are hard to sell, so you become aware of the problem you actually have, which means you won’t continue to struggle with sales; How to sell a technical product, so you know what to do specifically which means sales becomes easier; and How this style of selling also helps sell new products, so you can apply the same principles to innovations, which means innovative products also become easier to sell. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on: Why most pitches do not work; Why other pitches do work; Why having one type of ad is a bad idea; Why you need messaging for different people; and What the real purpose of ads are. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on: What self-promotion is; Why people self-promote; How you get the same outcome via content; Why content is the superior way; and How both credentials are content work together. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on: What happens when the lists are confused; and How to solve this problem. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on: What the three skillsets related to teaching are; Why only one of them really matters; and How to pick a teacher for marketing. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on: What the two elements all testimonials need are; Why those elements are needed; and What results are possible when you include them. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on: What confusing messaging looks like; Why messaging can be confusing; How to fix confusing messaging; What sales really is and does; and What results are possible when you do this. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on: What examples exist of vendors selling the same thing; What their respective positioning on those products are; and Why only one vendor will win. So, listen here as I discuss these!
In this episode you’ll hear my thoughts on: Why founders are bad at pitching their customer acquisition strategy so you understand the dilemma they face which means you will know what not to do; Why properly pitching your customer acquisition strategy is important so you can reap the benefits of a great summary which means better buy-in; and How to explain your customer acquisition strategy in a short period so you can hit the right points which means an effective pitch. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on: Why customers buy but don’t use a product so you can understand customer motivation which means you can create a plan to increase use and consumption; What could happen if this occurs so you can make a plan which means you will be better prepared if it does happen; How to overcome this so you know what exact steps to take which means you have a suitable plan; and What that means for them and your brand, so you can implement a plan which means customers get value and your brand will be less vulnerable to buyers’ remorse. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on: What the psychology behind non-use is so you can understand customer motivation which means you can create a plan to increase use and consumption. So, listen here as I discuss this! If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on: Where prospect attention is so you know where to focus which means your targeting can be precise; How to get awareness so you can convert that to leads which mean you can get more sales; and What to do next so you can capitalize on leads which means better marketing ROI. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on: What elements make up a marketing & sales campaign; and What factors you should look at to troubleshoot a campaign. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on: What elements make up marketing; and What factors you should look at to troubleshoot. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on: How to take your product and create a new marketing angle; How to use that angle for a complimentary promotional partnership; and How to use that positioning for further media reach. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
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