DoubleStack WordPress Business Development

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Rise Above The Crowd - How do you go from building $500 WordPress sites to $5,000+ projects while fortifying and stabilizing your business with recurring monthly revenue - and not just for WordPress maintenance? When your clients stop seeing you as a service provider and start seeing you as their pa…

Lee Blue

Richmond, Virginia


    • May 10, 2023 LATEST EPISODE
    • every other week NEW EPISODES
    • 27m AVG DURATION
    • 163 EPISODES


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    Latest episodes from DoubleStack WordPress Business Development

    No-Cost Web Design Leads

    Play Episode Listen Later May 10, 2023 16:57


    Let's talk about how we're getting leads for free. So you don't have to buy ads, you don't have to pay for leads, it just...

    Win Clients Over Low-Price Rivals

    Play Episode Listen Later Apr 26, 2023 14:15


    Have you ever heard of web designers using a data-driven approach to onboard web design clients? It's not a new idea. People in other industries...

    Surviving The AI Avalanche

    Play Episode Listen Later Apr 19, 2023 9:47


    I'm not worried about AI driving the price of websites down to zero. There's a much more subtle threat that is going to wipe some...

    Small Budget Solutions

    Play Episode Listen Later Apr 12, 2023 8:57


    Does it feel like all the leads you're getting are people looking for low-cost websites? When you offer other services like a marketing plan or...

    Top 5 Hottest Web Design Upsells

    Play Episode Listen Later Apr 5, 2023 12:57


    Want some fresh ideas for upsells you can offer your clients that will add more value to your projects and create better results for your...

    Get Paid Faster

    Play Episode Listen Later Mar 29, 2023 15:45


    Most of the web designers I know (myself included) don't really like dealing with invoicing clients. Here are a few strategies I use that make...

    Price vs Margin

    Play Episode Listen Later Mar 21, 2023 13:55


    For almost 10 years I thought I was doing the right thing by trying to build a referral network for web design leads. I was...

    Shockingly Bad Advice

    Play Episode Listen Later Mar 8, 2023 7:29


    Following this popular, mainstream advice caused a multi-year delay in launching my career. I thought launching a web design business was more complicated than it...

    What Does “6-Figures” Really Mean?

    Play Episode Listen Later Mar 1, 2023 14:29


    There are 260 work days in the year. If you work eight hours per day, that means you're working 2,080 hours per year. If you...

    Making Web Design Fun Again

    Play Episode Listen Later Feb 22, 2023 11:03


    There was a time when I felt burned out. I had built hundreds of websites. Nothing felt new. I kept trying to get clients because...

    10 Secrets I Wish I Knew Earlier

    Play Episode Listen Later Feb 15, 2023 19:12


    If I could go back in time to when I was starting my web design business, this is what I would tell myself.

    3 Ways To Get Your First Client

    Play Episode Listen Later Feb 8, 2023 8:03


    Don't waste your time giving away free websites to build your portfolio. You don't need a portfolio to land clients. All you need is a...

    Web Design Evolved

    Play Episode Listen Later Feb 1, 2023 13:52


    This three-step shift dramatically improved my business both in terms of profit margins but perhaps even more importantly, in terms of how I felt about...

    Drastically Better Profit Margins

    Play Episode Listen Later Jan 24, 2023 10:17


    The price race to the bottom is one of the biggest problems in web design right now. Here's the formula to break that cycle and...

    5 Ways To Get Better Leads

    Play Episode Listen Later Jan 17, 2023 10:33


    Shifting from services to solutions also requires a shift in the way you get clients. Here are five examples of how to get leads for...

    Setting Goals Doesn’t Work For Me

    Play Episode Listen Later Jan 11, 2023 9:57


    I've noticed that in both business and in life, it's common to have to make decisions without all the information you need to know exactly...

    Stop Doing Site Reviews

    Play Episode Listen Later Jan 3, 2023 9:11


    Selling – or even offering – site audits and/or consultations has a very low conversion rate. In other words, that offer doesn't generate leads very...

    Top 5 Takeaways From 2022

    Play Episode Listen Later Dec 21, 2022 13:37


    It's fun to look at all questions I've gotten throughout the year and tally up the stats. Here are the top five most-asked questions this...

    Make More Doing Less

    Play Episode Listen Later Dec 14, 2022 9:08


    There are a lot of people overwhelming their clients in the name of over-delivering. Are you one of them? Two Types Of Over Delivering There...

    How To Make Money With Web Design Today

    Play Episode Listen Later Dec 8, 2022 10:33


    We more than TRIPLED our revenue when we began to package our services together into a solution. It can be a little confusing to understand what a profitable...

    Do Citations Still Matter?

    Play Episode Listen Later Nov 30, 2022 9:29


    Yes, citations still matter but not in the same way that they used to. There was a time when using services like Yext or BrightLocal...

    citations yext brightlocal
    How To Present Web Design and Marketing As A Solution First Offer

    Play Episode Listen Later Nov 22, 2022 11:06


    One thing I've realized is that when you're offering something good, there are essentially infinity clients. This is especially true when you're doing something significantly...

    How To Spot A Bad Niche

    Play Episode Listen Later Nov 15, 2022 6:55


    Web designers are losing money on unreasonably restrictive niches. Discover how to find profitable web design niches. Web designers get more clients at higher prices...

    Why Web Design Just Flipped

    Play Episode Listen Later Nov 8, 2022 9:13


    Everything about web design is constantly changing… except the web agency business model. There is a new model for web agencies that generates far more...

    Faster, Easier Way To Get Leads

    Play Episode Listen Later Nov 2, 2022 11:21


    Most web designers try to get leads in the hardest way possible. Why do we do that to ourselves? There are only two ways I...

    Lead Generation vs. Closing Sales

    Play Episode Listen Later Oct 26, 2022 14:23


    Get in the weeds. Lose the leads. When I learned the difference between lead generation and closing sales, it changed everything for our web design...

    How Web Agencies Get Leads From Their Websites

    Play Episode Listen Later Oct 19, 2022 9:53


    Offering “websites to business owners” doesn't get you leads anymore. Here's the fix with a template and some examples. Presenting your web design business as...

    How To Reach Beyond Referrals

    Play Episode Listen Later Oct 12, 2022 10:52


    Have you ever noticed how there seem to be three broad categories of clients for web design? There are the low-budget ($500 or less) do-it-yourself...

    reach beyond beyond referrals
    I Was Leaving THOUSANDS On The Table

    Play Episode Listen Later Oct 4, 2022 13:48


    It took years for me to uncover two forehead-slapping realizations that were costing me thousands of dollars on every project. Seriously, this is the difference...

    How To Hire Your First Employee

    Play Episode Listen Later Sep 27, 2022 7:18


    I talk a lot about how to find leads for web design, especially high-ticket, recurring revenue clients. Once you get a steady flow of leads...

    Value Pricing For Web Designers

    Play Episode Listen Later Sep 21, 2022 18:52


    I used to price web design and digital marketing based on hours and effort. Then I realized that was stupid – both for my agency...

    Selling Websites To Local Businesses

    Play Episode Listen Later Sep 9, 2022 7:42


    Most of the advice I've seen about selling websites to local businesses suggests that it's best to find businesses that don't already have a website....

    5 Takeaways From 2021

    Play Episode Listen Later Dec 14, 2021 17:00


    Obviously, 2021 was a wild year, especially for us as web designers. Here are five of the most significant changes that I've made this year...

    Web Design 2022: What’s Changing

    Play Episode Listen Later Dec 7, 2021 20:51


    I don't believe freelance web design is going to remain viable as a full-time source of income as we move into the new year –...

    Two Ways Up

    Play Episode Listen Later Nov 16, 2021 14:11


    A lot of web designers are caught in the loop of trying to offer more for less until their profit margins are virtually gone. There...

    How To Target A Specific Niche

    Play Episode Listen Later Nov 9, 2021 16:02


    This is how you package web design when targeting a niche market. When you buy a deck you don't just want the wood and nails....

    Tips For Winning Clients With Semrush

    Play Episode Listen Later Oct 26, 2021 27:28


    A lot of people think of Semrush as a keyword research tool – which it is – but it is actually a lot more than just that. I've personally been using Semrush (free trial affiliate link) for almost a decade. There are three major ways I use Semrush: Keyword research, SEO, and content marketing (for myself and …

    seo semrush winning clients
    5 Weird SEO Tips

    Play Episode Listen Later Oct 12, 2021 24:35


    I was asked how to bundle SEO services into a web design package that generates recurring revenue. The problem is, I don't really like “normal” SEO. Instead of talking about all the boring SEO stuff everybody already knows, here are five weird SEO tips that will drive better results for your clients while generating recurring revenue …

    What’s The Worst Way To Price A Website?

    Play Episode Listen Later Oct 5, 2021 10:53


    I got two questions from our Facebook group today. What's your favorite business book? What's the worst pricing model for web design? So, I'm sharing one of my favorite books that really changed my thinking about a variety of areas of my life. Then we'll talk about three different pricing models for web design. The …

    Packing Value Into Web Design

    Play Episode Listen Later Sep 28, 2021 24:07


    I've launched three 7-figure businesses. I've also launched a few businesses that were complete strikeouts. In the process, I've discovered a really simple, three-step process for making sure you've got a solid offer. We'll also talk about whether or not you should charge for discovery sessions. Here are the timestamps for the different topics we …

    3 Profitable Ways To Serve Clients With Small Budgets

    Play Episode Listen Later Sep 7, 2021 14:43


    Here's how to create profitable projects even if the client has a small budget. What Problem Are They Trying To Solve? Usually, the reason clients come to you with a small budget is that they just want a small thing. In their mind, they are thinking they just need a quick website to solve the, …

    How I Use Impostor Syndrome To My Advantage

    Play Episode Listen Later Aug 31, 2021 25:27


    Impostor syndrome is a ghost in everyone's closet but it doesn't have to be as scary as it may seem. Here's how I leverage impostor syndrome to my advantage. Once you get this dialed in, you'll be virtually unstoppable. Here's the blueprint that turns impostor syndrome into one of your strongest assets. Everybody's Got It …

    How To Show Your Value

    Play Episode Listen Later Aug 25, 2021 17:24


    The key to getting your client to see your value is to set the right first impression. That means guiding their thinking with the questions you ask so that they understand that you are helping them solve deeper, more valuable problems – not just “selling websites.” Garden-Variety Discovery Calls For us as web designers, it's …

    The Art of Being Different With Chris Lema

    Play Episode Listen Later Aug 17, 2021 51:43


    Web design in general and WordPress development have become very crowded markets. If you want to know how to rise above the noise and attract bigger clients without lowering your prices, Chis Lema has some incredibly insightful strategies to share as we discuss The Art of Being Different. Chris Lema doesn't really need an introduction because most …

    Double Your Revenue Without Learning Anything New

    Play Episode Listen Later Aug 10, 2021 25:55


    Especially for people like us in the tech world where everything is always evolving it's easy to feel like you're always on the hunt for the new thing. Well, here's how we hack the whole system so you can quickly double your revenue without learning anything new. If you're feeling stuck with low-paying clients or …

    How To Grow A Web Design Business With Josh Hall

    Play Episode Listen Later Aug 4, 2021 56:26


    Josh has built a following of over 22,000 subscribers on his YouTube channel where he's got videos on everything from Divi tutorials to sales and marketing strategies for web designers. Today, Josh takes us through his journey from just getting started with Photoshop all the way up to building and eventually selling his own profitable web …

    Two Ways To Find Clients

    Play Episode Listen Later Jul 28, 2021 21:06


    After coaching hundreds of web designers and agency owners I've discovered that there are basically only two ways – two methods – to find clients. It's a lot like Robert Frost's “The Road Not Taken.” Two roads diverged in a wood, and I— I took the one less traveled by, And that has made all …

    How To Make Web Design 5x More Valuable

    Play Episode Listen Later Jul 20, 2021 19:42


    Web design is getting cheaper every day. In my opinion, we've pretty much hit the bottom. You can hire a “fully vetted” WordPress developer for about $20/hour from RipplePop. I'm imagining no more than $15/hour is actually going to the developer; probably less. Not surprisingly, businesses aren't getting results from these low-budget service providers. Herein …

    How To Pick A Bad Niche For Web Design

    Play Episode Listen Later Jul 13, 2021 16:54


    Everyone says the riches are in the niches but not all niches are winners.  Here are the top three ways to pick a bad niche for web design. What We're Looking For When identifying a good target market for high-ticket web design there are three criteria we want to look for. B2C or B2(small)B It's …

    Are Websites Still Relevant?

    Play Episode Listen Later Jul 6, 2021 18:21


    With so much functionality getting added to social media channels is a website even necessary anymore? There are a bunch of things you can do on social media now that used to be possible only if you had your own website. For example, you can: Sell products on Facebook and Instagram Deliver live webinars and …

    How To Write Hot and Sticky Headlines

    Play Episode Listen Later Jun 29, 2021 1:56


    Whether you're creating a lead magnet for an email opt-in, developing a headline for a landing page, or writing the subject for an email it's hard to know what to write. Developing a hook that will rise above the noise and stick in someone's mind is really hard. To make the problem even more challenging …

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