DoubleStack WordPress Business Development

Let's talk about how we're getting leads for free. So you don't have to buy ads, you don't have to pay for leads, it just...

Have you ever heard of web designers using a data-driven approach to onboard web design clients? It's not a new idea. People in other industries...

I'm not worried about AI driving the price of websites down to zero. There's a much more subtle threat that is going to wipe some...

Does it feel like all the leads you're getting are people looking for low-cost websites? When you offer other services like a marketing plan or...

Want some fresh ideas for upsells you can offer your clients that will add more value to your projects and create better results for your...

Most of the web designers I know (myself included) don't really like dealing with invoicing clients. Here are a few strategies I use that make...

For almost 10 years I thought I was doing the right thing by trying to build a referral network for web design leads. I was...

Following this popular, mainstream advice caused a multi-year delay in launching my career. I thought launching a web design business was more complicated than it...

There are 260 work days in the year. If you work eight hours per day, that means you're working 2,080 hours per year. If you...

There was a time when I felt burned out. I had built hundreds of websites. Nothing felt new. I kept trying to get clients because...

If I could go back in time to when I was starting my web design business, this is what I would tell myself.

Don't waste your time giving away free websites to build your portfolio. You don't need a portfolio to land clients. All you need is a...

This three-step shift dramatically improved my business both in terms of profit margins but perhaps even more importantly, in terms of how I felt about...

The price race to the bottom is one of the biggest problems in web design right now. Here's the formula to break that cycle and...

Shifting from services to solutions also requires a shift in the way you get clients. Here are five examples of how to get leads for...

I've noticed that in both business and in life, it's common to have to make decisions without all the information you need to know exactly...

Selling – or even offering – site audits and/or consultations has a very low conversion rate. In other words, that offer doesn't generate leads very...

It's fun to look at all questions I've gotten throughout the year and tally up the stats. Here are the top five most-asked questions this...

There are a lot of people overwhelming their clients in the name of over-delivering. Are you one of them? Two Types Of Over Delivering There...

We more than TRIPLED our revenue when we began to package our services together into a solution. It can be a little confusing to understand what a profitable...

Yes, citations still matter but not in the same way that they used to. There was a time when using services like Yext or BrightLocal...

One thing I've realized is that when you're offering something good, there are essentially infinity clients. This is especially true when you're doing something significantly...

Web designers are losing money on unreasonably restrictive niches. Discover how to find profitable web design niches. Web designers get more clients at higher prices...

Everything about web design is constantly changing… except the web agency business model. There is a new model for web agencies that generates far more...

Most web designers try to get leads in the hardest way possible. Why do we do that to ourselves? There are only two ways I...

Get in the weeds. Lose the leads. When I learned the difference between lead generation and closing sales, it changed everything for our web design...

Offering “websites to business owners” doesn't get you leads anymore. Here's the fix with a template and some examples. Presenting your web design business as...

Have you ever noticed how there seem to be three broad categories of clients for web design? There are the low-budget ($500 or less) do-it-yourself...

It took years for me to uncover two forehead-slapping realizations that were costing me thousands of dollars on every project. Seriously, this is the difference...

I talk a lot about how to find leads for web design, especially high-ticket, recurring revenue clients. Once you get a steady flow of leads...

I used to price web design and digital marketing based on hours and effort. Then I realized that was stupid – both for my agency...

Most of the advice I've seen about selling websites to local businesses suggests that it's best to find businesses that don't already have a website....

Obviously, 2021 was a wild year, especially for us as web designers. Here are five of the most significant changes that I've made this year...

I don't believe freelance web design is going to remain viable as a full-time source of income as we move into the new year –...

A lot of web designers are caught in the loop of trying to offer more for less until their profit margins are virtually gone. There...

This is how you package web design when targeting a niche market. When you buy a deck you don't just want the wood and nails....

A lot of people think of Semrush as a keyword research tool – which it is – but it is actually a lot more than just that. I've personally been using Semrush (free trial affiliate link) for almost a decade. There are three major ways I use Semrush: Keyword research, SEO, and content marketing (for myself and …

I was asked how to bundle SEO services into a web design package that generates recurring revenue. The problem is, I don't really like “normal” SEO. Instead of talking about all the boring SEO stuff everybody already knows, here are five weird SEO tips that will drive better results for your clients while generating recurring revenue …

I got two questions from our Facebook group today. What's your favorite business book? What's the worst pricing model for web design? So, I'm sharing one of my favorite books that really changed my thinking about a variety of areas of my life. Then we'll talk about three different pricing models for web design. The …

I've launched three 7-figure businesses. I've also launched a few businesses that were complete strikeouts. In the process, I've discovered a really simple, three-step process for making sure you've got a solid offer. We'll also talk about whether or not you should charge for discovery sessions. Here are the timestamps for the different topics we …

Here's how to create profitable projects even if the client has a small budget. What Problem Are They Trying To Solve? Usually, the reason clients come to you with a small budget is that they just want a small thing. In their mind, they are thinking they just need a quick website to solve the, …

Impostor syndrome is a ghost in everyone's closet but it doesn't have to be as scary as it may seem. Here's how I leverage impostor syndrome to my advantage. Once you get this dialed in, you'll be virtually unstoppable. Here's the blueprint that turns impostor syndrome into one of your strongest assets. Everybody's Got It …

The key to getting your client to see your value is to set the right first impression. That means guiding their thinking with the questions you ask so that they understand that you are helping them solve deeper, more valuable problems – not just “selling websites.” Garden-Variety Discovery Calls For us as web designers, it's …

Web design in general and WordPress development have become very crowded markets. If you want to know how to rise above the noise and attract bigger clients without lowering your prices, Chis Lema has some incredibly insightful strategies to share as we discuss The Art of Being Different. Chris Lema doesn't really need an introduction because most …

Especially for people like us in the tech world where everything is always evolving it's easy to feel like you're always on the hunt for the new thing. Well, here's how we hack the whole system so you can quickly double your revenue without learning anything new. If you're feeling stuck with low-paying clients or …

Josh has built a following of over 22,000 subscribers on his YouTube channel where he's got videos on everything from Divi tutorials to sales and marketing strategies for web designers. Today, Josh takes us through his journey from just getting started with Photoshop all the way up to building and eventually selling his own profitable web …

After coaching hundreds of web designers and agency owners I've discovered that there are basically only two ways – two methods – to find clients. It's a lot like Robert Frost's “The Road Not Taken.” Two roads diverged in a wood, and I— I took the one less traveled by, And that has made all …

Web design is getting cheaper every day. In my opinion, we've pretty much hit the bottom. You can hire a “fully vetted” WordPress developer for about $20/hour from RipplePop. I'm imagining no more than $15/hour is actually going to the developer; probably less. Not surprisingly, businesses aren't getting results from these low-budget service providers. Herein …

Everyone says the riches are in the niches but not all niches are winners.  Here are the top three ways to pick a bad niche for web design. What We're Looking For When identifying a good target market for high-ticket web design there are three criteria we want to look for. B2C or B2(small)B It's …

With so much functionality getting added to social media channels is a website even necessary anymore? There are a bunch of things you can do on social media now that used to be possible only if you had your own website. For example, you can: Sell products on Facebook and Instagram Deliver live webinars and …

Whether you're creating a lead magnet for an email opt-in, developing a headline for a landing page, or writing the subject for an email it's hard to know what to write. Developing a hook that will rise above the noise and stick in someone's mind is really hard. To make the problem even more challenging …