Podcast appearances and mentions of adrienne richardson

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Play Episode Listen Later Sep 14, 2020 19:43

Adrienne Richardson is a paid traffic specialist and business growth strategist. Adrienne is the founder of Powerplay Media, where she helps business owners generate more leads and sales using high-converting Facebook ads. Before kick-starting her career in marketing, Adrienne was a paramedic for the Air Force, where she served on active duty for seven years. Since then, Adrienne has worked in marketing for companies ranging from NASCAR to Palmer’s Chocolate, and she also founded her own successful parenting magazine called South Jersey MOM. Today, Adrienne hosts the podcast Powerplayers in Business and Life, where she shares stories of success from the nation’s top business leaders. In this episode… When running Facebook ads to a broad audience, creating high-converting copy can be a challenge. In order to reach clients more effectively, you may need to build different ad sets for different groups, then craft unique messages for each set. This messaging may change depending on the geographical locations of your audience, or the certain times of the year when they are most active. In such cases, you have to figure out the best way to target these individual audiences—and Facebook advertising expert Adrienne Richardson is here to help! Adrienne Richardson, host of the Powerplayers in Business and Life podcast, answers questions from her listeners about the best ways to target cyclical audiences with your Facebook ads. She explains the difference between traffic and conversions, how to adjust your messaging to target multiple audiences, and the importance of geography when crafting high-converting copy. Stay tuned.

S2E9 Live Call-in: How to Make the Most Out of Your Facebook Ad Spend

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Play Episode Listen Later Sep 7, 2020 19:31

Adrienne Richardson is a paid traffic specialist and business growth strategist. Adrienne is the founder of Powerplay Media, where she helps business owners generate more leads and sales using high-converting Facebook ads. Before kick-starting her career in marketing, Adrienne was a paramedic for the Air Force, where she served on active duty for seven years. Since then, Adrienne has worked in marketing for companies ranging from NASCAR to Palmer’s Chocolate, and she also founded her own successful parenting magazine called South Jersey MOM. Today, Adrienne hosts the podcast Powerplayers in Business and Life, where she shares stories of success from the nation’s top business leaders. In this episode… If you’re a business owner looking to boost your sales and engagement using Facebook ads, you’ll need to set aside a certain amount of money for ad spend. But how do you determine the right Facebook advertising budget for your business? There are a number of factors to consider when deciding the amount to budget for—how long you plan to run your ads, the price of your product or service, your cost per click, and more. With the help of paid traffic specialist Adrienne Richardson, you can better determine how to make the most out of your ad spend today. In this week’s episode of the Powerplayers in Business and Life podcast, host Adrienne Richardson answers questions from her listeners about how to maximize ad spend on Facebook. She shares her tips and techniques on how to use your average customer value to inform your advertising budget, as well as how to work around Facebook’s rule against running ads to a group. Stay tuned.

S2E8 Live Call-in: Facebook Targeting Top Tips

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Play Episode Listen Later Aug 31, 2020 21:22

Adrienne Richardson is a paid traffic specialist and business growth strategist. Adrienne is the founder of Powerplay Media, where she helps business owners generate more leads and sales using high-converting Facebook ads. Before kick-starting her career in marketing, Adrienne was a paramedic for the Air Force, where she served on active duty for seven years. Since then, Adrienne has worked in marketing for companies ranging from NASCAR to Palmer’s Chocolate, and she also founded her own successful parenting magazine called South Jersey MOM. Today, Adrienne hosts the podcast Powerplayers in Business and Life, where she shares stories of success from the nation’s top business leaders. In this episode… When creating Facebook ads, it is crucial that marketers and business owners know exactly who their target audience is. That’s because your audience will determine everything from which language to use in your copy, to the best pictures to include in your advertisements. However, defining your target audience is just one part of the process—you also must know how to attract and convert them. So what strategies can you use to successfully target the right audience for your product or service on Facebook? In this week’s episode, Adrienne Richardson, host of the Powerplayers in Business and Life podcast, answers her listeners’ questions about how to find, attract, and convert the right target audience for your Facebook ads. Stay tuned as she discusses how to target people who speak different languages, how to create lead magnets that attract more quality clients, and her top strategies for targeting specific job titles.

S2E7 Live Call-in: Boosting Facebook Advertising During Unprecedented Times

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Play Episode Listen Later Aug 24, 2020 30:02

Adrienne Richardson is a paid traffic specialist and business growth strategist. Adrienne is the founder of Powerplay Media, where she helps business owners generate more leads and sales using high-converting Facebook ads. Before kick-starting her career in marketing, Adrienne was a paramedic for the Air Force, where she served on active duty for seven years. Since then, Adrienne has worked in marketing for companies ranging from NASCAR to Palmer’s Chocolate, and she also founded her own successful parenting magazine called South Jersey MOM. Today, Adrienne hosts the podcast Powerplayers in Business and Life, where she shares stories of success from the nation’s top business leaders. In this episode… Since the outbreak of coronavirus and the subsequent restriction of movement and social gatherings, many businesses in the events sector are struggling to survive. For entrepreneurs targeting customers involved in even small events such as weddings, these restrictions are detrimental to their success. So what can these businesses do to stay afloat as events continue to be banned? How can they still attract and convert qualified leads without the same sense of urgency? Lead generation expert Adrienne Richardson has a few tried and tested solutions. In this episode of the Powerplayers in Business and Life podcast, host Adrienne Richardson answers questions from her listeners about how to pivot your Facebook advertising strategy during unprecedented times. She shares her expertise on targeting an audience that doesn’t have a sense of urgency, driving consumers to videos versus evergreen webinars, and boosting sales in times of crisis. Stay tuned.

S2E6 Live Call-in: How to Target the Right Audience With Facebook Ads

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Play Episode Listen Later Aug 17, 2020 23:07

Adrienne Richardson is a paid traffic specialist and business growth strategist. Adrienne is the founder of Powerplay Media, where she helps business owners generate more leads and sales using high-converting Facebook ads. Before kick-starting her career in marketing, Adrienne was a paramedic for the Air Force, where she served on active duty for seven years. Since then, Adrienne has worked in marketing for companies ranging from NASCAR to Palmer’s Chocolate, and she also founded her own successful parenting magazine called South Jersey MOM. Today, Adrienne hosts the podcast Powerplayers in Business and Life, where she shares stories of success from the nation’s top business leaders. In this episode… How do you choose the right people to target when creating a Facebook ad campaign? The best place to start is usually with your primary audience. These are the people who are already ideal clients for your business, meaning that they are currently looking for the solutions that you offer. Next, you’ll want to target people who are considering your offer. This approach is a bit trickier, and there are many ways to go about attracting and converting a second and third audience. Luckily, Facebook lead generation expert Adrienne Richardson has some valuable advice up her sleeve. In this week’s episode of Powerplayers in Business and Life, host Adrienne Richardson answers questions from her listeners about how to target different audiences with your Facebook ad campaigns. She gives her advice on the best ways to increase your engagement, how to target within the Special Ad Category, and when you should bundle multiple audiences in one ad set. Stay tuned.

S2E5 Live Call-in: Best Strategies for Facebook Targeting

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Play Episode Listen Later Aug 10, 2020 18:32

Adrienne Richardson is a paid traffic specialist and business growth strategist. Adrienne is the founder of Powerplay Media, where she helps business owners generate more leads and sales using high-converting Facebook ads. Before kick-starting her career in marketing, Adrienne was a paramedic for the Air Force, where she served on active duty for seven years. Since then, Adrienne has worked in marketing for companies ranging from NASCAR to Palmer’s Chocolate, and she also founded her own successful parenting magazine called South Jersey MOM. Today, Adrienne hosts the podcast Powerplayers in Business and Life, where she shares stories of success from the nation’s top business leaders. In this episode… When creating a Facebook ad campaign, your job is to figure out the best ways to reach your target audience. This means writing ad copy that won’t get rejected by the Facebook platform, using call to action buttons that users will want to click on, and, most importantly, narrowing down your audience so that the right people actually see and connect with your advertisement. So what are the best strategies for Facebook targeting? Adrienne Richardson, founder of Powerplay Media, has all the insights you need, and more. In this week’s episode of Powerplayers in Business and Life, host Adrienne Richardson answers her listeners’ questions about Facebook targeting best practices. She shares her expert tips and tricks for targeting small business owners, driving leads to landing pages, and writing ad copy that Facebook won’t reject. Stay tuned.

S2E4 Live Call-in: Increasing Facebook Ad Conversion Rates and Maximizing Ad Spend

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Play Episode Listen Later Aug 3, 2020 20:44

Adrienne Richardson is a paid traffic specialist and business growth strategist. Adrienne is the founder of Powerplay Media, where she helps business owners generate more leads and sales using high-converting Facebook ads. Before kick-starting her career in marketing, Adrienne was a paramedic for the Air Force, where she served on active duty for seven years. Since then, Adrienne has worked in marketing for companies ranging from NASCAR to Palmer’s Chocolate, and she also founded her own successful parenting magazine called South Jersey MOM. Today, Adrienne hosts the podcast Powerplayers in Business and Life, where she shares stories of success from the nation’s top business leaders. In this episode… When using Facebook ads to promote your business, you should expect to see high conversion rates and increased sales as a result. After all, you want positive returns on your investments in order to justify your ad spend. However, if the cost of your advertising outweighs your profits from sales, it may be time to find out why. There are many reasons an ad campaign isn’t working as it should, from unclear ad copy to an overly broad target audience. Luckily, Facebook lead generation expert Adrienne Richardson has the answers and solutions for you. In this week’s episode of Powerplayers in Business and Life, host Adrienne Richardson answers questions from her listeners about how to increase Facebook ad conversion rates and maximize ad spend. Tune in as she gives her advice on how to target the right audience, where to set your budget, and how to use quizzes to drive traffic.

S2E3 Live Call-in: The Best Strategies for Building Facebook Groups

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Play Episode Listen Later Jul 20, 2020 33:27

Adrienne Richardson is a paid traffic specialist and business growth strategist. Adrienne is the founder of Powerplay Media, where she helps business owners generate more leads and sales using high-converting Facebook ads. Before kick-starting her career in marketing, Adrienne was a paramedic for the Air Force, where she served on active duty for seven years. Since then, Adrienne has worked in marketing for companies ranging from NASCAR to Palmer’s Chocolate, and she also founded her own successful parenting magazine called South Jersey MOM. Today, Adrienne hosts the podcast Powerplayers in Business and Life, where she shares stories of success from the nation’s top business leaders. In this episode… Facebook groups are an invaluable tool for marketers and business owners, as they provide a digital space for people with similar interests to gather and communicate. Because of this, Facebook groups are an excellent way to learn more about your target audience’s pain points and, in turn, create high-converting Facebook ads. According to lead generation expert Adrienne Richardson, Facebook groups are also a more affordable option for new users looking to utilize Facebook ads without breaking the bank. In this week's episode of the Powerplayers in Business and Life podcast, Facebook lead generation expert Adrienne Richardson answers her listeners’ questions about the best strategies for building Facebook groups and creating high-converting ads. She gives her tried and true solutions for warming up cold leads, narrowing down target audiences, and finding the perfect size for your Facebook ad campaign. Stay tuned.

S2E2 Live Call-in: How to Better Optimize Facebook Ads

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Play Episode Listen Later Jul 13, 2020 23:02

Adrienne Richardson is a paid traffic specialist and business growth strategist. Adrienne is the founder of Powerplay Media, where she helps business owners generate more leads and sales using high-converting Facebook ads. Before kick-starting her career in marketing, Adrienne was a paramedic for the Air Force, where she served on active duty for seven years. Since then, Adrienne has worked in marketing for companies ranging from NASCAR to Palmer’s Chocolate, and she also founded her own successful parenting magazine called South Jersey MOM. Today, Adrienne hosts the podcast Powerplayers in Business and Life, where she shares stories of success from the nation’s top business leaders. In this episode… For first-time users and seasoned marketers alike, it can be difficult to determine the best ways to use, optimize, and target your Facebook ads. Maybe you’re wondering where to set your budget when just starting out in order to stop yourself from overspending. Or perhaps you’re looking for strategies to better implement Facebook Messenger into your ad campaigns. Either way, paid traffic specialist Adrienne Richardson has the solutions for you. In this episode of the Powerplayers in Business and Life podcast, Facebook lead generation expert Adrienne Richardson answers questions from her listeners about how to best optimize Facebook ads. Tune in as she discusses top tips for creating clickable Call-to-Action buttons, the ins and outs of setting an advertising budget, and how first-time users can overcome their fear of running ads on Facebook.

S2E1 Live Call-in: Best Strategies for Facebook Targeting

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Play Episode Listen Later Jul 6, 2020 29:05

Adrienne Richardson is a paid traffic specialist and business growth strategist. Adrienne is the founder of Powerplay Media, where she helps business owners generate more leads and sales using high-converting Facebook ads. Before kick-starting her career in marketing, Adrienne was a paramedic for the Air Force, where she served on active duty for seven years. Since then, Adrienne has worked in marketing for companies ranging from NASCAR to Palmer’s Chocolate, and she also founded her own successful parenting magazine called South Jersey MOM. Today, Adrienne hosts the podcast Powerplayers in Business and Life, where she shares stories of success from the nation’s top business leaders. In this episode… Although many businesses use Facebook ads in their marketing efforts, not all of these ads reach the correct audience. That’s because the process of creating high-converting ads requires a strategic marketing plan and an expert method. In order to be successful, business owners must know how to target niche audiences, write compelling ad copy, and convert qualified leads. Sound a bit overwhelming? Then it may be time to seek the expert advice of a Facebook marketing specialist. In this first episode of Season 2 of the Powerplayers in Business and Life podcast, Facebook lead generation expert Adrienne Richardson hosts a live call-in show with her listeners to answer their questions about Facebook targeting. Adrienne shares her best strategies for targeting different types of audiences, attracting more qualified leads, and writing high-converting ad copy. Stay tuned.

Understanding Personal Finances and Business Management with Rachel Cruze

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Play Episode Listen Later Jun 15, 2020 29:26

Rachel Cruze is a number one New York Times bestselling author, and she is also the host of the Rachel Cruze Show, where she helps people learn the proper ways to handle money and stay out of debt. She has authored three best selling books including Love Your Life Not Theirs and Smart Money Smart Kids, which she co-authored with her father Dave Ramsey. Rachel uses the knowledge and experiences she gained from growing up in the Dave Ramsey household to educate others. She is a seasoned communicator and speaker who has addressed hundreds of thousands of students, young adults, and parents over the past several years, teaching them how to get on the right track and avoid big money messes. Rachel also speaks at women’s conferences, churches and companies across the country. In this episode… Many people stress a lot about their personal finances. Business owners are often unaware that the money they allocated for their personal finances and the ones they’ve allocated for their business overlap, and this is where financial problems usually occur. In addition, business owners often put on appearances which do not reflect their real financial status which shouldn’t be the case because every business weathers different seasons differently. Having an understanding of how money moves and how it bleeds into one aspect of your life into another is important for entrepreneurs and their success. In this episode of Powerplayers in Business and Life, Adrienne Richardson is joined by Rachel Cruze where they talk about how to get smart with money and how to make smarter business decisions. They discuss the importance of focusing on and embracing the season that your business is in the value of having an emergency fund, and the difference between money management and personal finance. Stay tuned.

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EP204: Adrienne Richardson - Why You Should Explore Facebook Advertising

Play Episode Listen Later May 19, 2020 40:00

Do Facebook Ads work? Facebook is the best social media platform to date to reach more people and generate new leads and sales. Our guest, Adrienne Richardson, who is a Facebook ads expert, can vouch for that. She started using Facebook marketing and received amazing results. You can engage more and target exact audiences by interests, demographics, connections, and locations. Today, she has helped coaches, consultants, and other online service-based business owners scale their enterprises using Facebook ads. During this episode, you'll discover... The importance of taking action How to use Facebook ads marketing How you can pivot what you offer To find out more about Adrienne, visit https://www.thethoughtleaderrevolution.com/.

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Adrienne Richardson | How to Be a Powerplayer in Business and Life

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Play Episode Listen Later May 18, 2020 12:45

Adrienne Richardson is a paid traffic specialist and a business growth strategist. She is also the Founder of Powerplay Media, where she helps coaches, consultants, and other online service-based business owners get more leads and clients through high-converting Facebook ads. The post Adrienne Richardson | How to Be a Powerplayer in Business and Life appeared first on Smart Business Revolution.

Adrienne Richardson | How to Be a Powerplayer in Business and Life

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Play Episode Listen Later May 8, 2020 12:46

adrienne richardson

Adrienne Richardson

Play Episode Listen Later Apr 27, 2020 33:26

Adrienne Richardson is a lead generation expert who manages more than $5 million in advertising dollars per year. She specializes in helping industry experts, universities and entrepreneurs get more leads and clients through high-converting Facebook ads. https://wearepowerplay.com/

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How to Make Your Brand Referrable with Michael Roderick, CEO of Small Pond Enterprises

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Play Episode Listen Later Apr 6, 2020 32:59

Michael Roderick is the CEO of Small Pond Enterprises, a consulting company that helps thoughtful givers become thought leaders by making their brands referrable, their messaging memorable, and their ideas unforgettable. He's also the host of The Access to Anyone podcast, which shows you how you can get to know anyone you want in business and in life using time-tested relationship-building principles. Michael's unique methodology comes from his own experience of going from being a high school English teacher to a Broadway producer in under two years. In this episode… Brand recall. Every single business owner wants people to recognize their brand the moment they come across it. Why? Because if the brand doesn’t stick, it means that their marketing efforts didn’t work and their strategy to establish their brand as reliable and credible is still up in the air. According to Michael Roderick, CEO of Small Pond Enterprises, creating a solid message that uses simple and relatable terms is necessary to build brand trust and establish connections with your target market. In this episode of Powerplayers in Business and Life, Adrienne Richardson interviews Michael about the importance of having a referrable brand, how to make your branding transferrable, the importance of creating a message that’s memorable and relatable, and why going LESS is important in marketing. Stay tuned.

Financial Life Planning for Business Owners with Justin Krane, Certified Financial Planner™ Professional

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Play Episode Listen Later Mar 23, 2020 36:05

Justin Krane is a Certified Financial Planner™ Professional and Fractional CFO for business owners. He is the Founder of Krane Financial Solutions and his mission is to help owners understand and get a better understanding of the money side of their business. He teaches entrepreneurs how to be strategic with their business money so that they can grow their business and build a plan to fund their personal goals. Justin Krane holds a Bachelor of Arts degree in Finance from the University of Colorado Boulder. Prior to founding Krane Financial Solutions, Justin was Vice President of Investments at UBS Financial Services Inc. for 12 years in Beverly Hills, California. In this episode… Business owners are oftentimes experts in the services/products they offer but not all of them have a good grip on the financial side of their business. They face a ton of challenges when running their business from hiring the right people, to letting go of the ones who stick out like a sore thumb but what they need to do, according to Justin Krane, is manage their finances well in order to fund their personal life goals and business more effectively. Justin, a Certified Financial Planner™ Professional, is a money strategist for business owners whose mission is to help the owners understand the money side of their business. He joins Adrienne Richardson in this episode of Powerplayers in Business and Life, to talk about the different types of business owners and how he helps them understand their financials better and how he helps them manage their expenses and investments. He also shares his best tips on how to handle business tax and how to gain the right momentum for their business. Stay tuned.

The Science of Creating Online Courses with Dr. Carrie Rose, Co-founder of Ofcourse

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Play Episode Listen Later Mar 16, 2020 35:22

Dr. Carrie Rose is the Co-founder of Ofcourse, an educational consulting agency that helps purpose driven businesses and entrepreneurs build highly engaging online courses that scale and provide an experience that their audience will love. She is a number one best selling author, educator, entrepreneur, keynote speaker, Thinkific expert, and notably, one of Huffington Post's must-follow women entrepreneurs. Dr. Carrie holds a doctorate in Educational Leadership from the University of Central Florida and her doctoral dissertation focused on professional development. She is best known for her innovative teaching strategies and methodology related to course completion rates, online courses, and the development of the science of learning. Her methods have been shared with Neal's Yard Remedies, The National Mainstreet Organization, JetBlue, and others. Right now she works with entrepreneurs, online marketers and businesses around the country to provide the highest quality of learning strategies with the greatest amount of impact on a variety of different platforms. In this episode… Online courses have exploded all over the internet. As experts in various fields become more inclined to share their knowledge and expertise, the need for them to create a cohesive online course that will capture the needs of their audience has become more evident. Creating courses that are easy to understand and apply is crucial for the course to be successful both for the mentor and his or her mentees. Dr. Carrie Rose, co-founder of the educational consulting agency Ofcourse, understands fully the importance of creating courses the right way. After all, she has come to grasp how the human brain works and how it connects to the information it receives. She says that the focus shouldn’t be on how much money you’ll be getting on your course but rather on how effectively it can communicate the lesson to students by using the right materials and methods in teaching. Tune in as Adrienne Richardson interviews Dr. Rose about how she helps her clients create engaging courses, why her course gets a 96% completion rate, and the things you need to consider when creating content for your course.

Building a Tribe of Courageous Women Coaches with Kendall SummerHawk

Play Episode Listen Later Mar 9, 2020 34:51

Kendall SummerHawk is the creative founder of the number one business and money certified coach training school. She equips and empowers ambitious and passionate women with coaching skills and done-for-you coaching content. Kendall runs a 7-figure business and her teachings have earned her nine Stevie Awards including Mentor of the Year and Women Helping Women. In this episode… People tend to undervalue themselves for their skills and services. They lack the knowledge and confidence in their own worth and some of them even fear the idea of pricing themselves at a higher value because they don’t believe that anyone would be willing to pay more than what they’re currently charging. Kendall SummerHawk, a certified business and money coach, says that these are common money blocks women face when they start doing their business. And she says that this is something that she is passionate about in her coaching classes with female entrepreneurs. Tune in as Kendall joins Adrienne Richardson, host of the Powerplayers in Business & Life Podcast, in this episode where they talk about the work she does in helping women build better coaching programs and how they can start running a truly profitable business. She also shares her stair-stepping pricing model and the many pitfalls that women fall into in the course of building their own success.

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Marketing Automation for Small Businesses with Brad Martineau

Play Episode Listen Later Feb 21, 2020 40:15

Just because you want things to be automated doesn’t mean you get to let go of the personal experience that you need to create for your clients. In the world of business where marketing automation is becoming more and more common, having a clear understanding of the difference between an automated response and an automatic response is imperative. For Brad Martineau, getting your leads, turning them into prospects and then to potential clients, and keeping them happy are things that, put together, can be a recipe for success. But how do you make your client relationship satisfying, effective, and efficient? The answer lies with the right Client Relationship Management (CRM) tools. Brad Martineau is the CEO of SixthDivision and Co-Founder of PlusThis. He is one of the most recognized and widely sought-after thought leaders and speakers on marketing automation for entrepreneurs and small businesses. He is the resident marketing automation expert for Digital Marketer's Faculty, Archangel's Council, the invite-only Board of Advisors, and the Genius Network. In this episode, Adrienne Richardson sits down with Brad Martineau as they talk about the challenges that startups face as they start to establish rapport with their clients, the difference between automated and automatic, and why the human touch cannot be done away with in client relations. It’s an awesome episode of personal learnings, achievements, and realization in the world of startups and client relations. Stay tuned.

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Empowering Women Business Owners with Christina Rosenberg

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Play Episode Listen Later Feb 17, 2020 40:18

Women, as many people say, can do it all. And that includes setting up a business and seeing it thrive and grow. But the challenge of balancing their duties under the many hats they wear -- mother, wife, and businesswoman to name a few -- can be overwhelming at times. It tests their grit, their vision, and it strains them in ways that many people fail to see which is why giving women entrepreneurs the right support system and a safe space to grow into their own mold as an entrepreneur is crucial for them to create their own version of success. Christina Rosenberg is on a mission to help women business owners give up the struggle and sacrifice they’re enduring to reach their goals, and help them shift their business to get to that seven and eight-figure reality. She is the founder of Empower Women Business Owners, a business coaching company through which she helps women around the world scale their existing businesses to seven and eight figures. She has grown her company from scratch to $22 million in annual revenue, scaled her salesforce from 5 to 100, and acquired her competitors. In this episode, Adrienne Richardson talks to Christina Rosenberg about what it takes to achieve an eight-figure income, the unrealistic expectations people seem to have about their own visions, the common pitfalls for women who are venturing into the world of entrepreneurship, and why learning to let go and allow people to take the helm for you in certain aspects of your business isn’t a recipe for disaster, it’s a pathway to success. Stay tuned.

LinkedIn Marketing with Jessica Nazarali

Play Episode Listen Later Feb 10, 2020 36:10

Social media is everywhere. You can use it to connect with people and to boost your business but if you don’t have a good marketing strategy in place, you won’t be able to maximize the results that it can give you. And according to Jessica Nazarali, the profile you make and the engagements you create through social media are all part of your brand marketing. Every move you make will translate to growth for your business if you do them properly. Jessica Nazarali started her eCommerce store and lifestyle brand in 2011. Her success led her to consultancy and she went on to build a thriving, seven-figure coaching and consulting business providing training on business and marketing. It was then that she saw a gap in the market because many of her clients were struggling with lead generation and sales call generation. Today she runs both Jessica Nazarali Consulting and Up-level Agency, her marketing agency specializing in connecting businesses with clients and customers through strategic outreach campaigns. In this episode, Adrienne Richardson is joined by Jessica Nazarali to talk about social media marketing, particularly through LinkedIn. They talk about the common myths surrounding LinkedIn, the value of consistency in business, and what happens when you are passionate with the project that you are working on. Stay tuned.

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The Pay What You Want Model with Tom Morkes

Play Episode Listen Later Feb 3, 2020 47:57

Starting out something new can be really hard and challenging. You could write a book, launch a product or service, set up a blog, or something like that and give it away for free. But what if you could get paid for it without setting up a fixed price for what you have to offer? Tom Morkes did it & received $500 the first month. He calls this method ‘The Pay What You Want Model’ and has a lot to say about it. Tom Morkes is the founder and CEO of Insurgent Publishing, host of In The Trenches podcast, and author of The Art of Instigating. He is a sought after marketing and growth consultant whose ‘A’ list clientele includes high profile influencers, New York Times and Wall Street Journal bestsellers, and fast-growth companies looking to scale to eight and nine figures. In this episode, Adrienne Richardson sits down with Tom Morkes to talk about the Pay What You Want model, preparing for online launches, and the importance of discipline.

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Turn Your Online Course Into a Real Business with Billy Bross

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Play Episode Listen Later Jan 20, 2020 37:09

Billy Bross helps course creators generate more revenue and turn their courses into real businesses. After getting his MBA and building a great career in the corporate world, Billy left it all to concentrate on his beer website and teaching online courses to home beer brewers. His success made other online course creators take notice and reach out for help. He has now grown businesses in over 40 different niches, generating millions of dollars and online course sales for his clients. Billy teaches that there are a lot of soft skills every entrepreneur (including online course creators) needs to be aware of and learn to be successful in his business. It's not just about the technical skills. A lot of discipline, mindset stuff, and having good routines is important. Billy Bross joins Adrienne Richardson in this week’s episode to talk about how he got started brewing beer at home, his transition into teaching online courses and shares some great tips for creating a successful course.

Strategic Video Marketing with Rick Cesari

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Play Episode Listen Later Jan 13, 2020 39:56

Rick Cesari has helped major brands build billion-dollar companies through brand response advertising and strategic video marketing. His book, Video Persuasion, aims to put the proven video marketing techniques of big brands into the hands of small business owners, entrepreneurs, investors, Amazon sellers, and others. A best selling author, consultant, speaker, and a brand and marketing strategy guru, Rick is bringing his expertise to the podcast today. He will be sharing some of the best practices in video marketing so you can successfully influence your customers and build your brand. In this episode, Adrienne Richardson sits down with Rick Cesari to talk about his skills in video marketing, the key components of a great video, and the books he has written.

The Power of Starting Something Stupid with Richie Norton

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Play Episode Listen Later Jan 6, 2020 39:43

Richie Norton is the award-winning best selling author of the book, "The Power of Starting Something Stupid" and "Resumes Are Dead and What to Do About It". Earlier this year (2019), Richie was named one of the world's top 100 business coaches by Dr. Marshall Goldsmith. He's also a serial entrepreneur and international speaker. In this episode, Richie Norton joins Adrienne Richardson to talk about his books, how entrepreneurs can evaluate good ‘stupid’ ideas, and his advice for balancing business with family life.

Why Your Belief System is Critical with Kevin Kermes

Play Episode Listen Later Dec 30, 2019 41:45

Kevin Kermes is the Co-founder and Partner at Career Attraction. Since 2008, the team at Career attraction has helped more than 16,000 high performing professionals in their search to land six-figure positions they love. Their work has been featured in The Wall Street Journal, Business Insider, Inc. Magazine, Fast Company, Military Times, and more. And Forbes even named them one of the best websites for your career. Our beliefs shape what we see as possible. They completely impact how we show up and how we speak into the world, because we can't talk about something we think is an impossibility. If you're always tied to your "Why", that allows you to maintain the vision and clarity around where you're going and it becomes very critical in difficult times. In this episode, Adrienne Richardson sits down with Kevin Kermes to talk about why your belief system is critical in business, how to effect change, and documenting leadership roles.

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Helping Women Make Six-Figure Incomes with Dr. Sonja Stribling

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Play Episode Listen Later Dec 23, 2019 35:20

One of Dr. Sonja Stribling’s favorite quotes is "If you don't come from a wealthy family, let a wealthy family come from you." Dr. Sonja is a retired army major and highly decorated combat veteran who went through a divorce that left her financially and emotionally bankrupt. Her mission is to use her own journey as a means to help others ignite their inner strength and realize their true potential. A recipient of the Barrack Obama Presidential Lifetime Achievement Award, National Speaker for the Think & Grow Rich Legacy World Tour, and former TV host on Bravo Network, Dr. Sojia uses her life and business experience to help emerging and established women leaders and entrepreneurs use their powers to have a fulfilled life and booming business on their own terms. In this episode, Adrienne Richardson sits down with Dr. Sonja to talk about working towards a six-figure income, the skills that made her successful, and the art of responsibility.

Creating That Next Level of Business Performance with Kevin Waldron

Play Episode Listen Later Dec 16, 2019 37:35

Efficient systems and structures are key components to building a high-performance company. If you want to make money & don't want to be tearing your hair off and working 14 hours a day, you'd better learn to work with systems because they will get you the freedom you want. And this is where Kevin Waldron’s leadership training comes in handy. Kevin Waldron is the founder of Waldron Leadership, a business coaching and consulting company that helps business owners get to that next level of performance. An experienced entrepreneur, Kevin started & grew a $24million a year disaster restoration company with over 200 employees in 5 offices before selling his business to a national franchise. He is based in Novato, California and now works with business owners around the world to grow their results. In 2015, Kevin Waldron pioneered the Kilimanjaro project, a life leadership program that had him take a client to the top of Mt. Kilimanjaro in Africa. He is also the author of the upcoming book "Look How High Performers Change How They See the World to Create a Life Worth Living". In this episode, Adrienne Richardson sits down with Kevin Waldron to talk about how leaders can motivate and challenge their people, setting up systems to create freedom & solve business problems, and the Kilimanjaro project.

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Release Your Mental & Emotional Blocks with John Assaraf

Play Episode Listen Later Dec 9, 2019 41:11

Many people look at their circumstances and feel like life is happening to them, instead of life happening for them. It can feel like they are not in control of what their future brings or how they can get what they want in life. Old ways of thinking and old beliefs can be hard to break free from. But there is a solution. It seems simple, but change can come simply by changing your thinking. Which is where a mindset and behavioral expert like John Assaraf comes to assist. John Assaraf is the CEO of NeuroGym, a company dedicated to using the most advanced technologies and evidence-based brain training methods to help individuals and corporations unlock and ignite their fullest potential. He is one of the leading mindset and behavioral experts in the world who has appeared numerous times on Larry King Live, Anderson Cooper and The Ellen DeGeneres Show. He has built 5 multimillion-dollar companies, written 2 New York Times Bestselling books and has been featured in 8 movies. His latest book helps individuals recognize and release the mental and emotional blocks that keep them from achieving their fullest potential. In this episode, Adrienne Richardson is joined by John Assaraf to talk about his latest book, mental & emotional blocks, and steps to take towards changing one's mindset. Here’s a glimpse of what you’ll learn: [01:53] How John Assaraf got started in his line of work [11:13] Making a decision versus following through [17:13] The Frankenstein versus Einstein mentality [20:06] Is it possible for someone to change? [24:13] John's advice for facing challenges [32:08] Creating a mental contrast frame [35:27] What John is currently working on [38:45] John's new book Resources Mentioned on this episode Innercise: The New Science to Unlock Your Brain's Hidden Power NeuroGym Connect with Adrienne Adrienne’s Website Powerplay Media LinkedIn for Adrienne We Are Powerplay Website Sponsor for this episode Powerplay Media specializes in creating highly profitable & scalable Facebook & Instagram Ads by strategically delivering the right message to a qualified market. Businesses that want to achieve sustainable growth and profitability hire Powerplay Media for their notable marketing expertise. They offer a premium done-for-you lead generation service for businesses at a million in revenue or more, as well as a top-notch mastermind for business owners who want to scale to 7 figures and beyond.

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Overcoming the Fear of Selling with Emily Williams

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Play Episode Listen Later Dec 2, 2019 32:05

Emily Williams is a success coach, entrepreneur, and author. At one point in her life, she couldn't get a job at Starbucks but later launched her business, "I Heart My Life" and grew it to seven figures in just 18 months. Today she works with female entrepreneurs all over the world, helping them bust through the obstacles that hold their dreams and goals hostage so they can free themselves to live the lives they want, build their own online business and hit their money goals. Many women struggle with fears that have to do with money. It could be the fear of selling, the fear of putting themselves out there, the fear of charging for their services, the fear of having conversations around money, the fear of looking greedy, and the fear of what people think. Emily understands these fears but also how to overcome them. Adrienne Richardson is joined by Emily Williams to talk about the common beliefs women have about running their businesses, dealing with rejection, and the top characteristics of women entrepreneurs. Here’s a glimpse of what you’ll learn: [01:51] Emily's decision to change careers [05:30] The decision to move to London [07:40] How Emily got started in the online business space [09:35] Emily's unique skill sets [12:34] The common problems faced by coaching clients [18:23] Dealing with objections & beliefs about making sales [21:20] Top characteristics of women entrepreneurs [27:15] What Emily is currently working on [29:30] Where to find Emily's programs & events [30:38] Who does Emily work with? Resources Mentioned on this episode I Heart My Life I Heart My Life Live Event Start with Your People: The Daily Decision that Changes Everything by Brian Dixon Connect with Adrienne Adrienne’s Website Powerplay Media LinkedIn for Adrienne We Are Powerplay Website Sponsor for this episode This episode is brought to you by Powerplay Media. At Powerplay Media we create and implement strategic marketing plans for service-based business owners who want to scale their companies to 7 or 8 figures and beyond using Facebook and Instagram ads.My team and I offer a premium Done-For-You lead generation service for businesses at $1Million in revenue or more, as well as a top-notch mastermind for business owners who want to scale to 7 figures and beyond. For more information about our services, visit www.WeArePowerplay.com today.

Introduction to the Powerplayers in Business and Life podcast

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Play Episode Listen Later Oct 30, 2019 29:17

Behind every story of success and accomplishment is usually a tale of challenges and hardship overcome. Sometimes there are even tales of cleaning latrines. Such is the case for Adrienne Richardson, host of the Powerplayers in Business and Life podcast. Adrienne is an expert in lead generation. She manages over $3 million in ad dollars per year, with expertise in helping business owners, authors, speakers and thought leaders get more clients and leads through Facebook ads. This week Adrienne has the tables turned on her, as she is interviewed by Dr. Jeremy Weisz in order to learn more about her background and story. Listen in as they talk about her time in the military, how she came to be an entrepreneur, and some common mistakes people make when using Facebook ads. Here’s a glimpse of what you’ll learn: [2:45] Why Adrienne started the podcast, and who would benefit from listening [4:51] Background on Adrienne in her own words [10:35] The story of how Adrienne was laid off while pregnant, and how it inspired her to start a business [13:50] Starting a marketing agency [17:30] What Adrienne does for her clients [22:02] The biggest mistakes people make with Facebook and Instagram ads Resources Mentioned on this episode Adrienne’s Website LinkedIn for Adrienne We Are Powerplay Website Subscribe on: iTunes Sponsor for this episode Powerplay Media

137: Turning Pain Into Purpose with Adrienne Richardson

She Walks In Truth

Play Episode Listen Later Oct 28, 2019 31:05

This Week’s Sponsor: Live Well with Carrie Robaina Grab your FREE Chocolate Protein Smoothie Recipes here: www.carrierobaina.com/chocolateshakes Adrienne Richardson is the owner of Powerplay Media, a marketing company that specializes in creating highly profitable Facebook and Instagram ads. This successful businesswoman created two incredible companies by turning her pain into purpose and is a wife and mom who loves Jesus, hockey and coffee. Adrienne's passionate about helping business owners fulfill their mission to impact others with their unique gifts and talents and today she joins Carrie Robaina for a conversation that will inspire you to turn your pain into purpose too. Listen, Subscribe and Share with a Friend: Apple Podcasts: http://carrierobaina.com/applepodcasts Spotify: http://carrierobaina.com/spotify Stitcher: http://carrierobaina.com/stitcher PlayerFM: http://carrierobaina.com/playerfm This Week’s Takeaways: Adrienne and her family live in Nashville, Tennessee. She’s a mom of two children and has an incredible testimony of her marriage being restored by the grace of God! Whether it be postpartum depression or something else, there’s no shame in getting help to stay safe! If you know someone struggling with postpartum depression, we encourage you to spend time with that person and help them with anything you can. Often times in situations like this, the best thing you can do is help that person even if they don’t ask for it. If you’re struggling with a form of depression, we highly encourage you to find a support system! God works in so many different ways in our lives whether we recognize it at the time or not. Out of Adrienne’s difficult time with postpartum depression, she created a magazine called “South Jersey MOM” to help other women working through challenges too. Creating the magazine was a tool that not only helped Adrienne move forward and heal, but also impacted many others in such a positive way. God has given every person a gift and a skill that is meant to solve a problem for someone else. When it comes to sales and business, we should see it as serving someone else. We owe it to those people to offer our products and services! “Power Players business in life” is a podcast Adrienne recently started where she talks about business and life’s challenges. Be sure to check it out here. Shop Carrie’s Favorites She Walks In Truth Resources: http://carrierobaina.com/shewalksintruth Podcasting Gear: http://carrierobaina.com/podcastinggear Business Tools: http://carrierobaina.com/businesstools Get Connected Connect with Carrie on Facebook by clicking here or on Instagram by clicking here. Connect with Adrienne Richardson here. Ask Carrie and Kailey We are so excited about a new feature we're adding to the podcast with our content manager called, “Ask Carrie and Kailey.” Every few weeks we are going to answer your questions about faith and life as well as “get to know us” questions too! Whether you have a serious question about faith and life or a goofy question for either of us…ask away. So, we want to know. Do you have a burning question? If so, email info@carrierobaina.com.

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S1E192: How To Harness The 2 Most Important Forces in a Successful Business

Play Episode Listen Later Aug 23, 2019 34:07

There is an unknown game changer for coaches, consultants and service providers that want to grow their business to 6 or 7-figures this year. If you know how to properly harness 2 specific forces in your business, you can add another zero (or two) to your income! Most entrepreneurs focus on one and ignore the other. Chances are you’re doing the same and you’re leaving hundreds of thousands dollars on the table... if not more. If you want to know how a small handful of coaches are powerfully using both (and killing it), join Adrienne Richardson and Marc Von Musser in today's episode.

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S1E176: The 2019 Facebook Crisis

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Play Episode Listen Later Jun 7, 2019 40:58

There are big, big changes happening on Facebook we want to make you aware of, and they aren’t things that are coming down the pike. They’re happening now! Facebook advertising is getting more competitive and more expensive. And they’re really tightening down on what you can and can’t say – because of the privacy issue. Bottom line is there are a lot of marketers that are going to get crushed by these changes. If you want to grow and scale your business to 7 even 8-figures, Facebook is still the best ad and marketing platform out there, hands down. But these changes mean you have to change your strategy. Don’t miss this episode, with me and the Clients on Demand master of all Facebook, Adrienne Richardson.

S1E114: What we learned spending $1.375 Million on Facebook Ads in 2018

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Play Episode Listen Later Dec 10, 2018 39:12

Paid ads are the BEST way to drive traffic and leads for your online business... And Facebook is still the BEST place to spend your money. If you want to use Facebook ads, charge higher prices and enroll clients consistently... This episode is for YOU. The right ad can drive hundreds of leads, and translate into tens of thousands of dollars or more. But, if you have the wrong ad, mediocre copy, bad targeting or even the wrong picture... crickets. This year, at Clients On Demand we spent close to $1.5 Million on Facebook ads with astonishing results! On this episode, Adrienne Richardson, the boss of all Facebook traffic at COD, joins me to give you the inside info on what we learned along the way. If you want to know: · How to navigate the new Facebook rules and still get massive RESULTS · How to get the highest ROI from a single ad · The best MODEL for you to use on Facebook in 2019 · How to interpret and use stats to drive PROFITS · The full breakdown of inside secrets to getting next level results from your ads... Listen now.

The Value of Discovering Your Worth with Marketing Expert, Adrienne Richardson

INspired INsider with Dr. Jeremy Weisz

Play Episode Listen Later Aug 9, 2018 67:41

Today I have a force of nature, Adrienne Richardson. First of all, you don't mess with a hockey mom from New Jersey. I like to brag about her that she is one of the top marketing experts around. I don't like to pigeonhole her even though it is on her site that she is a Facebook Ad expert because she is so sharp when it comes to messaging, copywriting, funnels and direct response marketing and there is so much more that goes into the campaigns that she runs for people. What I want Adrienne's tagline to be is "Hi, I am Adrienne and I drive cold traffic (people who don't know you) into an automated webinar and have it spit out millions of dollars on the other side." Of course, Adrienne work with top people who have systems in place to do this and she has spent tens of millions of dollars on Facebook so she knows what works and what doesn't. Adrienne has a laundry list of amazing clients like Russ Ruffino, University of California, and many more. Here’s a glimpse of what you’ll learn: [1:15] Jeremy introduces his guest, Adrienne Richardson. [3:00] Adrienne talks about delivering babies in an ambulance. [5:00] The how Adrienne got the name, “the Latrine Queen” & lessons from the military. [13:15] How Adrianne instills discipline and life lessons in her children. [19:40] Adrienne talks about getting laid off of work while pregnant. [24:00] What was Adrienne’s parenting magazine like? What did she learn? [26:30] The value of expressing vulnerability. [29:45] A lesson in setting your own worth for your work. [40:30] Your funnel is your customer’s journey. [45:00] What are good conversion rates for Facebook Ads? [47:15] Can you send people directly to a sales page and get results? [48:45] What was it like working with the University of California? [51:00] How the right image can drive traffic. [55:45] What makes for compelling sales copy? [59:40] Do’s and don’ts of targeting an audience. [1:02:00] Adrienne talks about how she helps her son adopt a healthy mindset. In this episode… What are your skills, talents, and time worth? Do you have a value in mind or do you end up drawing a blank? How do you discover your worth? On this episode of Inspired Insider, you’ll hear from business leader and marketing expert, Adrienne Richardson. In her conversation with Jeremy, Adrienne opens up about her experience in the military, what it was like getting laid off while pregnant, how she came up with the idea to start her own magazine, what led her to discover her professional value, and so much more! You don’t want to miss a minute of this engaging episode with Adrienne! Where do your most important values come from? Did they come from your family or were they shaped by life experiences? How have those values played out in your personal and professional life? For Adrienne Richardson, it was her time in the military that taught her the most about herself and how she’d go on to live her life at home and in her career. The primary values that Adrienne came away with from her time in the military are her work ethic and her commitment to excellence. Not only have these values shaped her career, they’ve also shaped her parenting. How can you learn from Adrienne’s story? The chances are, if you’ve struggled with something in your life, you aren’t alone! That may sound like a pat answer or a flippant response but at the end of the day, it’s true! Too often people go through life assuming that some of the most difficult challenges they face are unique to their situation and mathematically speaking, that’s impossible. Someone somewhere has experienced what are you are currently struggling with. Adrienne Richardson discovered this truth when she started opening up about her postpartum depression in her parenting magazine. Before long, the letters of support and gratitude started flowing in reminding Adrienne that she was not alone. This episode gave Adrienne profound insight into how people respond that would go on to serve her well in her career as a marketer. When was the last time you paused in your daily scroll through social media at a section of text? Chances are unless it was an important update from a close friend or family member, you kept on scrolling. These days, images are edging out text more and more when it comes to social media and web advertisements in general. What can you do to make sure your ad or attempt at engagement actually works? According to web marketing expert, Adrienne Richardson, you need to start putting out eye-grabbing photos and not just any photos but positive ones! Over the course of her research, Adrienne has found that positive images of animals, in particular, end up getting the most audience engagement. How will this news impact your strategy? What is the state of your mindset? Are you out there excelling because you have your head in the game or do you find that you are actually your own worst enemy? Too often business leaders from all backgrounds go through life knowingly engaging in self-sabotage. Don’t let yourself fall that same mistake! Businesswoman Adrienne Richardson knows the value of cultivating a healthy mindset. Going back to her time in the military, Adrienne learned that in order to accomplish what you set out to do, you’ve got to have the mental toughness and fortitude to go the distance. Lessons around creating a healthy mindset have been so formative for Adrienne, she’s even taking the time to pass those hard-fought lessons on to her children. What are you waiting for? Put a plan in place to get your mindset in shape today! Resources Mentioned on this episode www.adriennerichardson.com Extreme Ownership Wooden https://www.facebook.com/ARichardsonEnterprises https://twitter.com/AdrienneMedia Intro Music by Kidd Russell Sponsor for this episode Rise25 creates 100% outsourced VIP days for software companies and conference organizers to serve their highest level customers. Rise25 VIP Days have a proven track record of helping companies to get more referrals, increase retention with their VIP customers, and get more engaged new customers without adding extra work to that company’s plate. Rise25 partners and collaborates with entrepreneur-focused communities, with particular emphasis on creating events for high volume Amazon sellers, Walmart sellers, multichannel ecommerce sellers, and founders who want to take their business to the next level. Rise25 has hosted VIP events in cities such as Austin, Chicago, Santa Barbara, San Diego, New York, Sonoma, and Las Vegas to name a few. If your company appreciates the value of bringing your highest level customers together to connect and collaborate, you can learn more and contact us to find out if your company qualifies at Rise25.com. Rise25 was cofounded by Dr. Jeremy Weisz and John Corcoran.

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S1E062: Facebook Changes: What We've Learned in the Past 45 Days

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Play Episode Listen Later Apr 23, 2018 29:32

If you’ve been following what’s happening on Facebook, then you know that there have been some MAJOR changes to the way that Facebook is serving up your posts… Not to mention... Facebook's privacy breach Users threatening to "break up" with Facebook Ads being declined Terms of service changes and more... And I have NEWS…there are even BIGGER changes ahead! Clients on Demand's Director of Lead Generation and Facebook Ads Ninja, Adrienne Richardson, joins me on today's episode to pull back the curtain on all of the latest Facebook changes. Tune in to find out exactly how your business will be effected and what you can do to continue thriving. Mentioned in This Episode: Clients on Demand Russ Ruffino

Adrienne Richardson on Maximizing Conversions with Facebook Ads

The Amber Lilyestrom Show

Play Episode Listen Later Feb 27, 2018 57:45

Facebook Ads: you either love them or you hate them, right? Well, today's guest, Adrienne Richardson, uncovers the reasons why if you're NOT using them in your business- you're sitting on an untapped goldmine. Adrienne is a Facebook ads ninja and lead generation expert who manages well over $4 million in advertising dollars each year (and has brought in $30 million in new revenue for her clients over the past 3). We sat down and talked all things marketing + strategy, and specifically how to use Facebook as a tool to reach and engage your dream clients. Whether you have had success in the past with advertisements or not, today's episode is sure to help you take your ad game to a whole new level. Grab a paper and a pen, and let's dive in. IN THIS EPISODE: iTunes Review of the week [ 4:33 ] This week's guest, Adrienne Richardson [ 5:31 ] The journey that's lead Adrienne to where she is today [ 8:03 ] What about PR and marketing made Adrienne feel alive [ 15:29 ] How Adrienne went from working PR to launching her own regional magazine [ 21:56 ] How Adrienne transitioned into starting her own Facebook ads business [ 25:27 ] How Facebook ads can be an amazing tool in our businesses [ 31:17 ] How to begin creating our own Facebook ads [ 34:17 ] How to speak to your ideal client in your ad copy [ 38:40 ] Going through testing periods and knowing when it's time to pull your ads [ 42:27 ] Trends on the rise right now [ 49:19 ] How pursuing her passion has affected the rest of Adrienne's life [ 51:12 ] Adrienne's happy place [ 54:08 ] SOUL SHIFTING QUOTES: “When you niche down, you become known as an expert in that field.” “Never before in history has there been a tool that is so accessible to business owners- that they could literally reach anyone in the world.” “You want to target the problem, not the person.” “Nobody cares what the name of your program is- they care if you can solve your problem.” “You're showing your ads to human beings, and human beings behavior changes from day to day.” “As women, when we feel personally fulfilled, we are able to fulfill other people.” LINKS MENTIONED: Join the party and get your Ignite Your Soul Summit tix here! Be sure to find out more about Adrienne at her website: www.AdrienneRichardson.com! Did you hear something you loved here today?! Please Leave a Review + Subscribe via iTunes

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[One Question] How to Reach Your Target Group and the Power of Mindset with Adrienne Richardson

INspired INsider with Dr. Jeremy Weisz

Play Episode Listen Later Jan 2, 2018 19:50

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S1E021: How we earn back $10-15 for every $1 we spend on Facebook

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Play Episode Listen Later Nov 24, 2017 39:55

Adrienne Richardson, our Director of Lead Flow at Clients on Demand, joins me today for a talk all about Facebook advertising dollars. When it comes to your ad spends, does it seem like you’re throwing spaghetti at the wall, and waiting to see if anything sticks? Do you feel like you should be getting MORE of a return for the amount that you’re spending, day in and day out? In this episode, we talk about the #1 REASON WHY Clients On Demand was able to scale to 7-Figures so quickly: our 15X FB ROI funnel. In this episode we talk about: You can keep your business very simple and high-impact and build a 7-Figure business with just two offers. We have been able to build and sustainably maintain a 10-15X FB ROI over the period of four years. We advise clients to spend different amounts on Facebook advertising according to the budget, but our average client spends about $40 - $100 a day. One of the biggest advantages when only running two offers is that you can keep your ad spend lower, and track and identify weaknesses to fine tune the ads. It also allows you to have a simpler funnel and fewer steps where you may lose someone in the signup process. The critical decision you make to keep your offer simple results in saving you money for your ad spend by needing fewer leads. Having fewer clients in a simpler way allows you to make a bigger impact and higher transformation for your own clients. Why you shouldn’t make your business dependent on joint ventures or referrals. What you base your program on is the value of the outcome you can deliver for your clients. Mentioned in This Episode: Clients on Demand Russ Ruffino

Adrienne Richardson | How to Get More Clients & Revenues with Facebook Ads

revenues get more clients adrienne richardson

Play Episode Listen Later Nov 6, 2017 44:12

Adrienne Richardson | How to Get More Clients & Revenues with Facebook Ads

revenues get more clients smart business revolution adrienne richardson

Play Episode Listen Later Nov 6, 2017 44:11

Adrienne Richardson is the owner of a boutique marketing agency that specializes in Facebook Ads and, today, we’re talking about the events that led her to this particular business and her favorite Facebook features and tactics for gaining new clients and revenue. In this episode, we also talk about: How Adrienne Started Her Entrepreneurial Career […] The post Adrienne Richardson | How to Get More Clients & Revenues with Facebook Ads appeared first on Smart Business Revolution.

S1E012: De-Mystifying Facebook Ads