Podcasts about beyond referrals

Pour atteindre des objectifs comme la recherche d'un emploi ou le développement d'affaires, disposer d'un bon réseau est souvent incontournable. Ne pas en avoir peut constituer un réel obstacle. Heureusement, il est toujours possible de bâtir son propre réseau. Mais comment s'y prendre ? Beaucoup de mes clients se sentent inconfortables ou commettent des erreurs qui les empêchent d'atteindre leurs objectifs. Plutôt que de partir à froid et d'approcher des personnes inconnues, une meilleure stratégie consiste à miser sur son réseau existant. En adoptant une approche directe mais diplomate, centrée sur la valeur que nous pouvons apporter, il devient possible de nouer de nouvelles relations. Cette méthode permet de rencontrer les contacts du réseau de notre réseau, créant ainsi un effet boule de neige. Avec le temps, nous élargissons naturellement notre cercle, passant de référence en référence. Si elle est bien appliquée, cette boucle peut devenir infinie. Ayant lu plusieurs ouvrages sur la prospection, je trouve que Beyond Referrals de Bill Cates se distingue par son approche originale et sa vision résolument gagnant-gagnant. Vers la fin de cet épisode, j'ai voulu mettre en pratique cette méthode avec Vincent Boutin, consultant en ressources humaines, une nouvelle personne de mon réseau. 0m23: Présentation 10m02 : présentation du livre 13m18 : Le modèle pour une culture de référence 18m36: La demande de référence 31m20: L'introduction à la personne référée 36m48 : La prise de contact 45m59: Exercice avec Vincent Boutin 53m59 : Réflexion personnelle Pour encore plus de détails, consulte la page web de l'épisode

Why settle for referrals when you could be getting killer introductions instead?Joining Samantha in this episode of Influence By Design is Bill Cates. They're diving into the world of radical relevance in an exceptionally noisy market, exploring how you can sharpen your marketing message, cut through the noise, and win more ideal clients. Bill shares his expertise on referrals, differentiating them from introductions, and why the latter is the golden ticket to business success. Whether you're a business owner, coach, or professional looking to grow your client base, this episode is packed with actionable insights.For full show notes and links, please visit: https://samanthariley.global/podcast/593/Samantha Riley xxGet your free copy of The Human Design Advantage - https://samanthariley.global/advantage/Join the Coaches, Thought Leaders & Changemakers FB Group - https://www.facebook.com/groups/172041823301121I'd love to connect with you - please reach out and say hi: Instagram - https://www.instagram.com/thesamriley/LinkedIn: https://www.linkedin.com/in/samriley/

From Author to Authority is a groundbreaking book that empowers financial authors to leverage the full potential of LinkedIn to amplify their visibility, establish themselves as industry thought leaders, and attract high-value clients. Authored by Paul G. McManus, a renowned LinkedIn marketing expert with a proven track record of helping financial professionals generate millions of dollars in fees and commissions, this book provides a comprehensive roadmap for financial authors to harness the immense power of LinkedIn.Praise For From Author To Authority“As an experienced financial advisor that has grown multiple 7-figure businesses through digital marketing, I thought I had a good grasp on the power of LinkedIn. However, "From Author to Authority" opened my eyes to an entirely new level of possibilities! Paul McManus' deep understanding of both the financial industry and the intricacies of LinkedIn's platform shines through every page. It is for this reason that I am sharing my enthusiastic endorsement of this book. I believe it is an absolute game-changer for financial professionals looking to leverage their status as an author and be seen as a true authority!”Anton J. Anderson, CEO, Elite Resource Team***“There was a time when the only people generating revenue from LinkedIn were the people selling us their system on how to make money with LinkedIn. Boy has that changed. In his book, From Author to Authority, McManus gives us one example after another of how financial advisors are seeing a clear ROI from their use of LinkedIn. His example in Chapter 8, Strengthening Your Impact, is a perfect example. I have learned from and benefited from Paul's coaching on LinkedIn. Now you can too!” Bill Cates, CSP, CPAE, Author of Beyond Referrals & Radical Relevance and Founder of The Cates Academy for Relationship Marketing***"As a Certified Financial Planner, best-selling author, and business coach who has navigated the journey from author to authority, I wholeheartedly recommend Paul McManus' 'From Author to Authority.' This book is pivotal for financial professionals aiming to attract premium clients on LinkedIn. It isn't merely a tool, but also a step-by-step guide to revolutionizing your career, expanding your reach, and enhancing your influence.”Robyn Crane, CFP®, Best-selling Author and Business Coach for Financial Professionals***“In ‘From Author to Authority,' Paul G McManus offers a compelling roadmap for financial authors to amplify their influence and attract premium clients. As a fellow professional in the field, I can attest to the relevance and effectiveness of his strategies. McManus's adept handling of the subject matter and his clear, concise writing style make this book a standout resource for financial authors.”Tony Maree Torrey, Author of Your Million Dollar Accelerator: Six Proven Strategies to Grow a 7-Figure Financial Practice.***"Paul does it again with his book ‘From Author to Authority.' He delivers an inspiring, practical, and fast-based manual, this time to help financial professionals amplify their brand and expertise. I was drawn to the specific strategies Paul shares about creating client avatars and using LinkedIn groups to garner wider impressions. Paul is your go-to resource to elevate your brand, and this book provides a concise look at how to proceed.” Liz Briggson, Co-Owner of Encoursa: Education and Partnerships for Accounting CPESupport the show

The landscape of legal marketing is evolving rapidly. You can no longer rely solely on word-of-mouth referrals if you want to scale your practice. How do you craft a legal marketing strategy that targets your specific audience?Invest in the areas where your potential clients are. In 2023, this means putting your marketing dollars into social media. This is an essential step to connecting with others, getting in front of potential clients, and staying top-of-mind in a competitive market.In this episode, show hosts Matt Dolman and Stan Gipe sit down with Larry Nussbaum, attorney and President of Altman Nussbaum Shunnarah, to talk about effective legal marketing in today's world. Larry divulges strategies for maintaining relationships, utilizing social media for business, and choosing to be authentic in a changing world. Larry also shares his thoughts on the future of legal marketing and social media and the marketing frameworks his team is working on now. In this episode: [00:31] Stan Gipe and Matt Dolman welcome today's guest, attorney Larry Nussbaum[01:51] The evolution of Larry's marketing strategy[04:07] Personal referrals remain impactful; however, social media marketing has become crucial in the contemporary legal marketing landscape.[08:04] Tips to maintain client and referral relationships[11:26] Larry's insights on the legal profession's future and advice for today's law school graduates[13:59] Leveraging social media to benefit your business[21:23] Marketing strategies Larry and his team are focusing on[24:37] Envisioning the future of online advertising and marketing

SEASON: 2 EPISODE: 8Episode Overview:Looking to sharpen your marketing message and cut through all the noise to win more clients? Are you winning the race for relevance? Your value proposition must be relevant to your prospects, or they won't give you the time of day. It's not your prospect's job to figure out your value to them. It's your job to develop and communicate your value in a way that will resonate with your ideal clients. To help us understand what we need to do to maintain our relevance is author, speaker, and coach, Bill Cates.Guest Bio: Bill Cates is an internationally recognized client-acquisition expert, author, and speaker who motivates others to take action with proven strategies.A successful entrepreneur, Bill started and sold two book publishing companies. Turning his attention to help other businesses grow, Bill has written four best-selling books: Get More Referrals Now, Don't Keep Me a Secret, Beyond Referrals and Radical Relevance.Bill has delivered his business-growth message to over 300,000 professionals, small business owners, and salespeople across 5 continents; helping them increase revenue without increasing their marketing budget.Bill is the host of the widely acclaimed Top Advisor Podcast (www.TopAdvisorPodcast.com)Bill Cates' client-acquisition system has been featured in such publications as Success Magazine, Entrepreneur Magazine, Selling Power, the Huffington Post and The Wall Street Journal. And his own business success has been featured in Money Magazine.Bill was inducted into the Professional Speakers Hall of Fame in 2010 (182 living members worldwide). So you can expect an engaging and interactive session with relevant, business-growth content, high energy, and a little bit of fun.Bill is also somewhat of an adventurer. He has trekked through the Himalayas of Nepal and the Andes of Peru. He has lived on a houseboat in Kashmir India, climbed Machu Pichu, reached the summit of Mt. Kilimanjaro, camped in Arctic Circle… and Bill has toured the country as the drummer in a rock and roll band.The most important thing for you to know is that thousands of businesses and professionals are using Bill's system to attract a steady flow of Right-Fit Clients™.Resource Links:Website: www.ReferralCoach.comProduct Link: www.RadicalRelevanceBook.comInsight Gold Timestamps:02:44 Radical relevance begins with a total shift in mindset03:50 The biggest mistake that so many people make 05:26 Create movement, create action07:56 A right-fit client10:43 Challenge #2 is inertia13:10 The neuroscience of relevance15:38 Cognitive fluency19:24 If you want clients to follow your suggestions….20:38 One of the biggest ways to build trust, is just to be authentic and not be greedy25:48 Human connection through the words you use27:00 Value is in the eyes of the beholder30:44 Tell me more….32:30 Caryn Kopp - Biz Dev Done Right34:31 How important is the story?34:36 Client focused why37:12 Your prospects/clients aren't mind readers39:46 The Language of ReferralsConnect Socially:LinkedIn: https://www.linkedin.com/in/billcates/Facebook: https://www.facebook.com/ReferralCoachTwitter:

Giovanna Elias who is a cross between Dale Carnegie's “How to Win Friends and Influence People”, Brene Brown's “The Power of Vulnerability,” Marshall Rosenberg's “Non Violent Communication” and Dr. Joe Dispenza's integration of both science and spirituality. Giovanna has spent the last 10+ years travelling the world, observing human behaviour and asking what truly makes us happy, healthy and fulfilled. Main Business Issues: Expanding business beyond referrals Giovanna's Key Insights And Takeaways: Giovanna's a brilliant relationship coach who created her business mainly through referrals While this was serving her really well she hit a ceiling in terms of growth As we went through the process of discovery she began to unpack patterns that all revolved around controlling her environment to always be optimized for her subconscious sense of safety She was thriving in environments where she had permission to shine her light, was invited or was vetted by her in some way ahead of time This kept her from going into other avenues of business building which couldn't account for this Connect w/ Giovanna: Instagram: https://www.instagram.com/giovanna.fjm.elias/ Youtube: https://www.youtube.com/theconnectioncode Linkedin: https://www.linkedin.com/in/relationships-life-coach/ Facebook: https://www.facebook.com/giovanna.jennie.maggio LINKTREE https://linktr.ee/GiovannaElias

I saw an article on LinkedIn by my friend Bill Cates titled: “5 things that don't make you different”, and the title intrigued me. In reading through them, I was struck by how many of these companies in the wedding and events industry are using, thinking it shows how they're different, when they don't. So, I asked Bill to come on and talk through these with me so we can give you some ideas on how to tweak what you say, to really show what makes you different.About BillBill Cates is an internationally recognized client-acquisition expert, author, and speaker who motivates others to take action with proven strategies. A successful entrepreneur, Bill started and sold two book publishing companies. Turning his attention to help other businesses grow, Bill has written four best-selling books:  Get More Referrals Now, Don't Keep Me a Secret, Beyond Referrals and Radical Relevance. To get Bill's books, which I highly recommend, visit: https://referralcoach.com/online-store/Bill is one of the founding members of the Million Dollar Speakers Group and was inducted into the Professional Speakers Hall of Fame in 2010 (182 living members worldwide). Bill is also somewhat of an adventurer. He has trekked through the Himalayas of Nepal and the Andes of Peru. He has lived on a houseboat in Kashmir, India, climbed Machu Pichu, reached the summit of Mt. Kilimanjaro, camped in Arctic Circle… and Bill has toured the country as the drummer in a rock and roll band.To find out more about Bill visit: https://referralcoach.com/ If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.comPlease be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com Note: I only refer companies I believe can do a good job for you. Occasionally they thank me with a referral commission.

Welcome to episode 85.   This is a ‘live coaching' episode!   In this episode you'll hear a coaching conversation with Leadership Coach and Consultant, Kimberly Snider.  Kimberly advocates for your success - in business and in your personal life. She is inspired by people's courage, leadership, self-development, adventures and their BIG DREAMS. Kimberly is a "People-Person! She understands Emotional Intelligence, Positive Psychology and leading a team. She is an activator that makes things happen - turning leaders' and teams' ideas into action. She brings dynamic leadership coaching so great leaders can build flourishing teams.  Kimberly is grateful for the clients she brings in through referrals but wants to turn up the volume on her strategy to attract more clients. She comes to me looking for some advice on selling and promoting her leadership coaching. Kimberly walks away with some great offers with a specific focus for the next 3 months. Specifically, here's what you will learn: How to help ideal clients understand how you can help them Why it's not about us and it's all about where the problem ranks on our clients' list right now How to position your offers How to go and put your offers out there   Ready to learn more? Tune in!   Connect with Kim PeopleBrain.ca   If you have a specific question or topic, you'd like me to talk about on the podcast I want to hear from you. Email me at finka@finka.ca to share it with me.  And if you enjoyed this episode, please pass it along to a friend or colleague that would also benefit from learning to Sell From Love.  

Have you ever noticed how there seem to be three broad categories of clients for web design? There are the low-budget ($500 or less) do-it-yourself...

Dan Englander, Founder at Sales Schema discusses with Charlotte navigating the path to agency new business when you've 'exhausted' referrals and 'milked' existing clientsListen into this episode for topics like:Beyond referrals and personal networks , what do you recommend agencies look to do next?Any advice on how an agency of under 20 people can build an effective sales team?How do you find the right balance between personalisation and scale in sales and marketing?What's the right ‘order of operations' for hiring and training salespeople?What are you excited about within the new business and sales space in the next few years?Show notes:>> www.salesschema.com>> dan@salesschema.com>> Breakthrough Advertising by Eugene Schwartz >> Spin Selling by Neil Rackham>> https://agencymanagementinstitute.com/

The Registered Investment Advisor Podcast with Seth Greene Episode 045: Radical Relevance for Referrals  Bill Cates is a successful entrepreneur, having built and sold two successful book publishing companies. An expert in relationship marketing, Bill is the author of Get More Referrals Now, Don't Keep Me a Secret, Beyond Referrals, and Radical Relevance. And is the host of the acclaimed podcast, www.TopAdvisorPodcast.com. Inducted by his peers into the Professional Speakers Hall of Fame in 2010, Bill is a highly respected international speaker and consultant who has taught his system to thousands of financial professionals. Bill's motivational sessions are high energy, high content – wrapped in a little fun. You can expect to receive proven and practical strategies that will have an immediate impact on your business.   Listen to this insightful episode, where Bill gives tips on capitalizing on what he knows best: referrals. Here is what to expect on this week's show: How Bill accounts for his success as an author, speaker, and referral-based marketing expert A sneak peek inside Bill's newest book Tips on turning referrals into money, and commonly made mistakes to avoid Scaling organic referrals Why just showing up and doing your job isn't enough Tips on recognizing and utilizing the things that makes you different from your competition towards creating great client relationships. Connect with Bill: Website: https://referralcoach.com/ Facebook: https://www.facebook.com/ReferralCoach Twitter: https://twitter.com/Bill_Cates YouTube: https://www.youtube.com/user/ReferralCoach LinkedIn: https://www.linkedin.com/in/billcates Podcast: https://referralcoach.com/top-advisor-podcast-bill-cates/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this Swift Chat, Marie Swift speaks with Bill Cates, President of Referral Coach International and founder of the Cates Academy for Relationship Marketing about his new book Beyond Referrals, which gives advisors the tools they need to transform introductions into new clients. The two discuss converting referrals into engaged introductions, why people make referrals, how to form business friendships, and shed more light onto what type of client relationships lead to introductions. Access the Exponential Growth Guide on ExponentialGrowthGuide.com For more information on the Bill Cates Relationship Marketing System, visit ReferralCoach.com

>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.Resource Links:Boost your case count without using a packet with the Double Your Case Files MasterclassGet access to our Estate Planning Masterclass when you join our Law Firm Growth Secrets Facebook groupEstate planning attorney? Stop guessing how to get results from online ads and grow your firm with our client-generating Seminar 3.0Is it time for you to consider scaling beyond just referrals and into marketing?If so, you're headed in the right direction, because…Growing from referrals to marketing is a jump almost all successful firms will need to make.But first, you must understand this…When you scale into marketing, the more you go into direct-to-market (where people don't know you), the less effective relying on a packet will be.So what can you do to implement a sales process that continues to close deals?Well, it starts with building rapport, accommodating people as they are, and making note of feedback. After all…A sales process is only as useful as its ability to deliver results.Learn how our clients continue to get consistent results without packets on this week's episode.In this week's podcast, Jan discusses where using a packet succeeds, where it fails, and the opportunities that get left on the table using any one-size-fits-all approach.There's much more to learn in this episode about scaling your firm, so tune in now!In this episode: 1:59 - Thoughts on “the packet”3:04 - Why you'd need a packet4:50 - Where the packet will be easier5:39 - Building rapport7:05 - Real-time feedback9:33 - Higher efficiency 10:36 - Scalability12:08 - Accountability14:20 - Uncomfortable conversations15:54 - My goal for all of youAbout Our Host:Jan Roos is the founder and CEO of CaseFuel agency, which helps law firms generate revenue through pay-per-click advertising. He is a legal marketing expert and is the author of the bestselling book, Legal Marketing Fastlane. It talks about PPC lead generation, a technique used to generate client leads for big and small practices.If you liked this episode, please don't forget to subscribe, tune in, and share this podcast. See acast.com/privacy for privacy and opt-out information.

Responding to RFPs in professional services firms sucks. RFPs are inefficient, expensive, and seldom lead to selecting the most qualified provider. Cal Harrison of Beyond Referrals teaches us how to fix them. The post Why RFPs Suck and What to Do About It with Cal Harrison from Beyond Referrals appeared first on Rattle and Pedal.

Responding to RFPs in professional services firms sucks. RFPs are inefficient, expensive, and seldom lead to selecting the most qualified provider. Cal Harrison of Beyond Referrals teaches us how to fix them. The post Why RFPs Suck and What to Do About It with Cal Harrison from Beyond Referrals appeared first on Rattle and Pedal.

Bill is the author of the bestselling books Don't Keep Me a Secret, Get More Referrals Now, Beyond Referrals, and his popular new release – Radical Relevance.Bill has also been featured in many publications and programs, including Wall Street Journal, ABC Business Report, and more.Your prospects and clients are bombarded with messages from all directions.You must hit the bullseye in their brain with messaging that is radically relevant to grab their attention and critically compelling to move them to take meaningful action.

Bill Cates has been an entrepreneur for almost 40 years. He has started, built, and sold two successful book publishing companies.   After the sale of his second publishing company, Bill devoted the last 25 years to the art and science of relationship marketing. He has three books on the topic of referrals: Get More Referrals Now, Don't Keep Me a Secret, and Beyond Referrals.   As the founder of The Cates Academy for Relationship Marketing – Bill has become widely recognized as an international expert in his ability to help businesses create exponential growth through purposeful word of mouth, strategic networking, referrals, and personal introductions.   Bill has now turned his attention to helping businesses and professionals develop and communicate more relevant and compelling value propositions to win more ideal clients or customers. His newest book is Radical Relevance – Sharpen Your Marketing Message, Cut Through the Noise, Win More Ideal Clients.   Links:   www.RadicalRelevanceBook.com   www.ExponentialGrowthGuide.com https://www.thecatessystem.com/radical-relevance www.referralcoach.com/resources

Today I am interviewing Bill Cates. How can you make good choices in your own business and how can you share what you're doing with others so they want to refer your business? How do you do that? Bill said: "And so, the last thing you want to hear from a client or even an influencer is are you still taking on new clients? You want to make sure that these people know that you're never too busy to see if you can be a resource or be of help to other people. 'Never too busy to see' - now use those words to see on purpose because number 1 - it's got to be a good match, right that person may or may not be a good candidate for the work that you do for all kinds of reasons and so you're never too busy to see, to explore, to have the conversation. If it fits great, if it doesn't, well, you don't want to take somebody on who's not a good fit." Bill is an expert on referability. He's been consulting with financial advisors and other business professionals about how they can be inspiring and referable to their community so that folks want to share what it is that you're doing right with other people. Enjoy... Bill Cates, CSP, CPAE is an internationally recognized client-acquisition expert, author, and speaker who motivates others to take action with proven strategies. A successful entrepreneur, Bill started and sold two book publishing companies. Turning his attention to help other businesses grow, Bill has written four best-selling books: Get More Referrals Now, Don’t Keep Me a Secret, Beyond Referrals, and Radical Relevance. He has delivered his business-growth message to over 500,000 professionals, small business owners, and salespeople across 5 continents; helping them increase revenue without increasing their marketing budget. He is one of the founding members of the Million Dollar Speakers Group and was inducted into the Professional Speakers Hall of Fame in 2010 (182 living members worldwide). Learn more about Bill Cates: www.ReferralCoach.com LinkedIn: https://www.linkedin.com/in/billcates/ Facebook: https://www.facebook.com/ReferralCoach Twitter: @Bill_Cates YouTube: www.YouTube.com/referralcoach Freebie: www.ExponentialGrowthGuide.com

In this episode Ashley speaks to Bill Cates. Hall of Fame speaker, author & coach, Bill has helped thousands of financial professionals and firms to tap into exponential growth. Author of four bestselling books: Don’t Keep Me a Secret, Get More Referrals Now, Beyond Referrals, and his popular new release – Radical Relevance.In this episode Bill covers:•Things that speakers should be doing now related to marketing in this new world;•Additional revenue streams for his speaking business and career;•How to get corporate licensing deals and how to best structure those deals;•His formula for exponential growth using a referral system; and much more!To learn more about him go to his website: https://referralcoach.com/Check out his most recent book at: https://referralcoach.com/radical-relevance/ --------------------------------------------------------------------------------------To Apply For Ashley’s Private Training For Speakers: https://www.ashleynicolekirkwood.com/... To learn more about Ashley and join her mailing list head here: https://www.ashleynicolekirkwood.com/... To learn more about Mobile General Counsel and book your legal audit head here: https://www.mobilegeneralcounsel.com/... To register for Mobile General Counsel's complimentary holiday party head here: http://ashleynicolekirkwood.com/holid... About Ashley: If you ever meet Ashley Kirkwood in-person you will feel her energy! She has a magnetic personality and truly cares for her clients! After graduating from Northwestern University Pritzker School of Law with honors, she started her career at one of the largest law firms in the world, Kirkland & Ellis LLP. While there, she tried cases on behalf of large insurance companies. She also landed in the pages of the American Lawyer after a hard-won victory in a federal civil rights jury trial! Soon after that trial, Ashley left Kirkland to work at another large law firm where she represented employers in employment discrimination and sexual harassment cases. It was there that Ashley decided that she wanted to represent emerging businesses in order to help them bulletproof their businesses! Ashley makes her expertise accessible by providing legal products for the busy entrepreneur! She frequently provides legal trainings open to all via her Facebook and Instagram accounts. She also has do-it-yourself legal classes such as Clapback with Contracts and Get The Tea On Trademarks! You might catch Ashley serving as an on-air legal correspondent for a local Chicago television network or speaking at a college or corporation! Ashley is committed not just to entrepreneurs, but also to students. She and her husband, Chris, run a nonprofit, The Kirkwood Foundation, where they teach students on Chicago’s West Side about high paying legal, medical and STEM careers. Whether Ashley is advocating for a billion dollar business or a solopreneur, she gives it all she’s got!

My guest today has been an entrepreneur for almost 40 years. He has started, built, and sold two successful book publishing companies. He devoted the last 25 years to the art and science of relationship marketing.  He has three books on the topic of referrals: Get More Referrals Now, Don’t Keep Me a Secret, and Beyond Referrals. As the founder of The Cates Academy for Relationship Marketing – he has become widely recognized as an international expert in his ability to help businesses create exponential growth through purposeful word of mouth, strategic networking, referrals, and personal introductions. He has now turned his attention to helping businesses and professionals develop and communicate more relevant and compelling value propositions to win more ideal clients or customers.  His newest book is Radical Relevance – Sharpen Your Marketing Message, Cut Through the Noise, Win More Ideal Clients.

Bill Cates has been an entrepreneur for almost 40 years. He has started, built, and sold two successful book publishing companies.    After the sale of his second publishing company, Bill devoted the last 25 years to the art and science of relationship marketing.  He has three books on the topic of referrals: Get More Referrals Now, Don’t Keep Me a Secret, and Beyond Referrals.   As the founder of The Cates Academy for Relationship Marketing – Bill has become widely recognized as an international expert in his ability to help businesses create exponential growth through purposeful word of mouth, strategic networking, referrals, and personal introductions.   Bill has now turned his attention to helping businesses and professionals develop and communicate more relevant and compelling value propositions to win more ideal clients or customers.  His newest book is Radical Relevance – Sharpen Your Marketing Message, Cut Through the Noise, Win More Ideal Clients.     In this episode, Karen and Bill discuss: Success Story of Bill Commit to Get Leads Use introductions to multiple your best clients.  Consult to Sell Know both the demographics and the psychographics of your ideal client.  When you have a knowingness of their world, you can express that knowingness and empathy to better connect.  Connect to Build and Grow It’s all about leverage - creating something and utilizing it in different ways and platforms to get the most out of that creation.  Success Thinking, Activities and Vision What you put your attention on grows stronger in your life.  Sweet Spot of Success     "The narrower your market, the better you get at it."- Bill Cates     *5 Minute Success - Listener Giveaway* Go to ExponentialGrowthGuide.com to receive your FREE 8 Simple Steps to Reach Exponential Growth By Multiplying Your Best Clients!     Connect with Bill Cates: Twitter: twitter.com/Bill_Cates Facebook: facebook.com/ReferralCoach Website: ReferralCoach.com Email: BillCates@ReferralCoach.com Book: Beyond Referrals, Get More Referrals Now!, Don’t Keep Me a Secret, and More! - referralcoach.com/store/#store-books YouTube: youtube.com/c/BillCatesReferralCoach LinkedIn: linkedin.com/in/billcates/     About the Podcast Join host Karen Briscoe each week to learn how you can achieve success at a higher level by investing just 5 minutes a day! Tune in to hear powerful, inspirational success stories and expert insights from entrepreneurs, business owners, industry leaders, and real estate agents that will transform your business and life. Karen shares a-ha moments that have shaped her career and discusses key concepts from her book Real Estate Success in 5 Minutes a Day: Secrets of a Top Agent Revealed.   Here’s to your success in business and in life!     Connect with Karen Briscoe: Twitter: @5MinuteSuccess Facebook: 5MinuteSuccess Website: 5MinuteSuccess.com Email: Karen@5MinuteSuccess.com   5 Minute Success Links   Learn more about Karen’s book, Real Estate Success in 5 Minutes a Day   Karen also recommends Moira Lethbridge's book "Savvy Woman in 5 Minutes a Day"   Subscribe to 5 Minute Success Podcast   Spread the love and share the secrets of 5 Minute Success with your friends and colleagues!     Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.  

This week on The Massimo Show Rod sat down with an internationally recognized client-acquisition expert, author, and speaker - Bill Cates.  Bill has delivered his business-growth message to over 300,000 professionals, small business owners, and salespeople across 5 continents; helping them increase revenue without increasing their marketing budget. Bill is the author of four popular books:  Get More Referrals Now, Don't Keep Me a Secret, Beyond Referrals, and Radical Relevance. Bill Cates' client-acquisition system has been featured in such publications as Success Magazine, Entrepreneur Magazine, Selling Power, the Huffington Post, and The Wall Street Journal.  His own business's success has been featured in Money Magazine. Bill was born and Raised in Silver Springs, Maryland just outside of Washington, DC. While attending the University of Maryland he was a drummer in a rock n roll band who turned professional after college, even touring the country after he finished graduate school. While they were fairly successful Bill knew enough to realize he didn't want to play at Holiday Inns for the rest of his life.  After working for American Airlines in customer service he got the itch to own his own business.     A woman was selling her cookbook at a "pick your own strawberry" farms.  She stole all his ideas and he was not compensated for it.  He thought “I could do better than this” so he identified 1500 pick your own strawberry farms around the county and got an offer to write a cookbook and sell it to the farmers.  The first year he sold 15000 copies of the book.  He moved on to an apple and honey cookbook.  It was a niche for the farmers.  Bill was selling around 80000 copies of his cookbooks a year.  He started selling in kitchen stores, gourmet shops, and grocery stores.  He then moved on to writing specialty cookbooks for equipment manufacturers.  He wrote for Weber grills, a smoker company, a cookie cookbook for American Greeting Cards.  He created this niche of smaller cookbooks.  He built the business until it was saleable and publishing his cookbooks was going great.    They say liberal arts majors make good entrepreneurs because they learn how to learn and teach.   Bil sold several businesses and was looking for the next thing to do.  A friend of his said “you should be a professional speaker” so he started hanging out at the National Speaker Association.     After trying his hand at running a book publishing company he discovered his passion for speaking and teaching other entrepreneurs.    It didn't matter if Bill was getting gigs for his band, soothing ruffled feathers of airline clients, or connecting with farmers over a great recipe - he was learning to make real connections. This led to Bill's niche - referral marketing.  Bill believes in the power of multiplying your best clients.     “It doesn't cost money to do that,” Bill notes.  “What I learned is not only about referrals but about introductions.  Make sure you are getting introduced to the people who will give you referrals.  Referrals and introductions work because of borrowed trust.  Make sure to have a Value Check-in.  This is when you check-in in along the way so your client knows the value we are bringing.  To see that we are exceeding their expectation because most businesses don't check in enough.   When you check-in and ask how do you think we are doing? When you bring that openness to checking in on a regular basis, that is the beginning step for asking for an introduction.  It solidifies the connection.”    Rod and Bill go on to discuss the delegation of 5 things that will free you up to do the things that need to be done:    The sales division is handled by a referral network and reputation. Marketing by speaking in key conferences, newsletters, blogs. Reputation building and maintenance.  Run by his team. Personnel- marketing run by his team.  Operations use CRM.   Finance has an accounting team and book-keeping service  Bill and Rod end with some helpful information on how to multiply your best clients in five steps and more about Bill's books Beyond Referrals and Radical Relevance

Bill Cates is the author of the new book Radical Relevance, a method for getting the attention of our prospects and customers. Bill has been an entrepreneur for almost 40 years. He has started, built, and sold two successful book publishing companies. After the sale of his second publishing company, Bill devoted the last 25 years to the art and science of relationship marketing.  He has three books on the topic of referrals: Get More Referrals Now, Don’t Keep Me a Secret, and Beyond Referrals. We discuss The importance of narrowing your message. The neuroscience of getting our customers attention. Why we should develop separate messages for different targets. The power and importance of referrals. A "Referral Process Masterclass". The anatomy of effective prospective emails. Learn more about Bill at www.ReferralCoach.com and his fantastic book Radical Relevance

If you are in the financial services industry, you likely already know Bill, author of Beyond Referrals and Radical Relevance and founder of The Cates Academy for Relationship Marketing.Bill says what you do (or don’t do) to grow your business today will show up 3 to 6 months from now. If you put off working on client acquisition, you may be digging a deep hole in your business.Do the current conditions mean you have to do things a bit differently? You bet! But you must never take your eye off client engagement and business growth.Bill's message will resonate with you no matter what industry you serve. His message is about building relationships and serving your clients. Over the last 25 years, Bill has helped thousands of individuals and companies cultivate exponential growth in their businesses through referrals, introductions from advocates, and more compelling marketing messaging.

If you are in the financial services industry, you likely already know Bill, author of Beyond Referrals and Radical Relevance and founder of The Cates Academy for Relationship Marketing.Bill says what you do (or don’t do) to grow your business today will show up 3 to 6 months from now. If you put off working on client acquisition, you may be digging a deep hole in your business.Do the current conditions mean you have to do things a bit differently? You bet! But you must never take your eye off client engagement and business growth.Bill's message will resonate with you no matter what industry you serve. His message is about building relationships and serving your clients. Over the last 25 years, Bill has helped thousands of individuals and companies cultivate exponential growth in their businesses through referrals, introductions from advocates, and more compelling marketing messaging.

Bill Cates is an internationally recognized client-acquisition expert, author, and speaker who motivates others to take action with proven strategies.  A successful entrepreneur, Bill started and sold two book publishing companies. Turning his attention to help other businesses grow, Bill has written four best-selling books: Get More Referrals Now, Don’t Keep Me a Secret, Beyond Referrals and Radical Relevance. Bill is also somewhat of an adventurer. He has trekked through the Himalayas of Nepal and the Andes of Peru. He has lived on a houseboat in Kashmir, India, climbed Machu Pichu, reached the summit of Mt. Kilimanjaro, camped in Arctic Circle… and Bill has toured the country as the drummer in a rock and roll band.   Most passionate about I’ve been in business for 40 years, always in marketing and in growing businesses. I built two book-publishing companies and sold both in 1989. Then I got into the business of writing, speaking, coaching, and helping other entrepreneurs build their businesses. I love writing. I plan to write a book every year now for the next five years. Today I also enjoy doing a lot of videos. Bill’s career and the story of the WHWE community I published cookbooks. I started when I wrote my own book. I worked for American Airlines, so I wrote a book about airline careers and started selling it a bit by myself. I was using direct mail, mail orders—this was long before we had the internet. Then a woman asked me to help her self-publish a cookbook, so I did that. I realized that cookbooks were a really good business. People love to read cookbooks, and not only for cooking. They enjoy following the process of preparing a dish. People also collect cookbooks. So, I borrowed $40,000 (which was a huge amount for me) from my father. I came back with several cookbooks that we sold in cooking stores, kitchen stores, and gourmet product stores. I published 45 cookbooks throughout the time I had my business. After nine years, I discovered that I didn’t really have a passion for what I was doing. I was looking for the next thing. A friend of mine told me, “You have built up a lot of knowledge, you’ve got a lot of experience, and you can help other business owners. You can write, you can speak, you can consult, you can coach.” I never really thought about that and I slowly got into it. I started helping some clients. In 1995 I began writing my first business book. It was called Unlimited Referrals and it was about how businesses can create more word of mouth. It’s not available anymore. My most recent business book is Radical Relevance, which is about how to cut through the sea of noise that the internet creates. Creating word of mouth is more relevant now than ever. You need to have the right mix of marketing and sales. Bill’s best advice for entrepreneurs The second rule in my book, Radical Relevance, is to give your customers or clients a seat at the table. What I mean by that is to not ever develop a product or service or any marketing or sales messages without first talking to your customers or clients. We think we know what’s in their heads and hearts, and to some degree we do. We think we have empathy for them but there is nothing like talking with them. What happens is that we start learning things and getting phrases and words and expressions that we can use and that we wouldn’t have thought of. One of the great questions to ask our clients is, “What do you value about what we do and how would you describe to other people what we are doing?” When I asked that, one of my clients said, “You make asking for referrals as natural as breathing.” Biggest failure with customers I’ll give you two. The first one was my partnership in the book-publishing company. It wasn’t a huge failure but I learned a lot from it. When you are getting married, for example, you get to know someone for a few months or a few years....

If you are in the financial services industry, you likely already know Bill, author of Beyond Referrals and Radical Relevance and founder of The Cates Academy for Relationship Marketing. Bill says what you do (or don’t do) to grow your business today will show up 3 to 6 months from now. If you put off working on client acquisition, you may be digging a deep hole in your business. Do the current conditions mean you have to do things a bit differently? You bet! But you must never take your eye off client engagement and business growth. Bill's message will resonate with you no matter what industry you serve. His message is about building relationships and serving your clients. Over the last 25 years, Bill has helped thousands of individuals and companies cultivate exponential growth in their businesses through referrals, introductions from advocates, and more compelling marketing messaging.

If you are in the financial services industry, you likely already know Bill, author of Beyond Referrals and Radical Relevance and founder of The Cates Academy for Relationship Marketing.Bill says what you do (or don’t do) to grow your business today will show up 3 to 6 months from now. If you put off working on client acquisition, you may be digging a deep hole in your business.Do the current conditions mean you have to do things a bit differently? You bet! But you must never take your eye off client engagement and business growth.Bill's message will resonate with you no matter what industry you serve. His message is about building relationships and serving your clients. Over the last 25 years, Bill has helped thousands of individuals and companies cultivate exponential growth in their businesses through referrals, introductions from advocates, and more compelling marketing messaging.

I'm joined this week by Bill Cates to discuss his latest book, Radical Relevance. Bill started and sold two companies before turning his attention to help other businesses grow. He's written four best selling books, Get More Referrals Now, Don't Keep Me a Secret, Beyond Referrals and now Radical Relevance. He's my go to person when people want to improve how they handle referrals. Bill has delivered his business growth message to over a half a million professionals across five continents and he's a member of the professional speaker hall of fame. You're going to learn a ton from Bill Cates. Listen and Discover: - Why you should only focus on three personas in your marketing. - How features and benefits don't make a compelling value proposition. - Why name-dropping can be risky. - How to make your introduction memorable and shareable. - And much more...

Bill Cates is the President of Referral Coach International and author of multiple books including Get More Referrals Now and Beyond Referrals. His latest book, Radical Relevance, is all about how we can break through the noise to get our message out and engage people effectively. Drawing on his over 30 years of experience, Bill shares some essential insights about relevance, resonance, and the importance of creating a human connection. In this illuminating interview, Bill also reveals why internal marketing is just as important as external, and his strategies for getting people to engage.   Key Takeaways: [3:50] Bill has a wealth of expertise and experience in writing and speaking. What got him started on this journey? [9:21] In addition to talent and hard work, there is an X-factor of timing and things falling into place that contributes to success. [11:46] What is the difference between something that people really engage with and something that fails to get a reaction? Bill talks about relevance and resonance as factors that contribute to success. [14:27] Marketing is not just an external process. There’s also an internal marketing piece of keeping people within the organization informed, engaged, and inspired by what’s going on in the business. [17:29] What are some of Bill’s tips for tailoring the message to the unique audience you’re trying to reach? Context is key. [21:31] If you want to get referrals and more people introducing you, you need to be remarkable i.e. worthy of remark, and have a human connection. People will do business with people they like! [31:16] What are some strategies to get people to engage with you before you have a personal connection with them? [36:15] How can we think about clarifying our message and having a specific call to action, without being pushy and obnoxious? [42:27] Bill is very engaged in his life and work with a lot of vitality and energy. How does he nourish that at a personal level and what are some practices that help him stay energized? [44:43] What are some supportive environments, groups or communities that nourish Bill’s growth, learning and well-being?   Resources: Purchase Bring Your Whole Self to Work and gain access to bonus material Mike Robbins Website Mike Robbins Podcast Mike Robbins on Facebook Mike Robbins on Twitter Mike Robbins on Instagram Bill Cates Referral Coach International National Speakers Association Get More Referrals Now, by Bill Cates Beyond Referrals, by Bill Cates Radical Relevance, by Bill Cates CPAE Hall of Fame We’re All In This Together Podcast Episode 159: “Making Positive Change with the Start-Stop-Continue Technique”   Shareables:   “Luck is opportunity meeting preparedness.” — @Bill_Cates   “For people to fully engage, they need to see their direct connection to the mission and vision.” — @Bill_Cates   “All things being equal, people will do business with people they like. All things not being equal, people will still do business with people they like!” — @Bill_Cates

Bill Cates is an internationally recognized client-acquisition expert, author, and speaker who motivates others to take action with proven strategies. A successful entrepreneur, Bill started and sold two book publishing companies. Turning his attention to help other businesses grow, Bill has written four best-selling books: Get More Referrals Now, Don't Keep Me a Secret, Beyond Referrals and Radical Relevance. Bill has delivered his business-growth message to over 500,000 professionals, small business owners, and salespeople across 5 continents; helping them increase revenue without increasing their marketing budget. Bill Cates' client-acquisition system has been featured in such publications as Success Magazine, Entrepreneur Magazine, Selling Power, the Huffington Post, and The Wall Street Journal. And his own business success has been featured in Money Magazine. Bill is one of the founding members of the Million Dollar Speakers Group and was inducted into the Professional Speakers Hall of Fame in 2010 (182 living members worldwide). Bill is also somewhat of an adventurer. He has trekked through the Himalayas of Nepal and the Andes of Peru. He has lived on a houseboat in Kashmir, India, climbed Machu Pichu, reached the summit of Mt. Kilimanjaro, camped in Arctic Circle and Bill has toured the country as the drummer in a rock and roll band. What You Will Learn: Bill Cates' journey into the publishing industry The types of deals Bill has encountered as an entrepreneur in the publishing industry How Bill sold his two publishing companies Why we should all be leveraging our intellectual property and expertise How Bill transitioned into professional speaking How you know you have something that's licensable The pros and cons of entering a business partnership How to connect with Bill Cates: Website: www.ReferralCoach.com www.ReferralCoach.com/resources www.MultiplyYourBestClients.com Twitter: @Bill_Cates

Bill Cates is an internationally recognized client-acquisition expert, author, and speaker who motivates others to take action with proven strategies.A successful entrepreneur, Bill started and sold two book publishing companies. Turning his attention to help other businesses grow, Bill has written four best-selling books: Get More Referrals Now, Don’t Keep Me a Secret, Beyond Referrals and Radical Relevance.Bill has delivered his business-growth message to over 500,000 professionals, small business owners, and salespeople across 5 continents; helping them increase revenue without increasing their marketing budget.Bill Cates’ client-acquisition system has been featured in such publications as Success Magazine, Entrepreneur Magazine, Selling Power, the Huffington Post, and The Wall Street Journal. And his own business success has been featured in Money Magazine.Bill is one of the founding members of the Million Dollar Speakers Group and was inducted into the Professional Speakers Hall of Fame in 2010 (182 living members worldwide).Bill is also somewhat of an adventurer. He has trekked through the Himalayas of Nepal and the Andes of Peru. He has lived on a houseboat in Kashmir, India, climbed Machu Pichu, reached the summit of Mt. Kilimanjaro, camped in Arctic Circle and Bill has toured the country as the drummer in a rock and roll band.What You Will Learn:Bill Cates’ journey into the publishing industryThe types of deals Bill has encountered as an entrepreneur in the publishing industryHow Bill sold his two publishing companiesWhy we should all be leveraging our intellectual property and expertiseHow Bill transitioned into professional speakingHow you know you have something that’s licensableThe pros and cons of entering a business partnershipHow to connect with Bill Cates:Website:www.ReferralCoach.comwww.ReferralCoach.com/resourceswww.MultiplyYourBestClients.comTwitter: @Bill_Cates See acast.com/privacy for privacy and opt-out information.

Of all the sales and marketing strategies you might adopt, there is only one strategy that will allow you to increase your revenue without increasing your marketing budget – and that is through multiplying your best clients.  Bill Cates started, built, and sold two successful book publishing companies. Bill is now the founder and president of Referral Coach International and works with businesses who want to multiply their best clients by adopting proven processes to generate more purposeful word of mouth, referrals, and introductions from advocates.  He is also the author of three best-selling books: Get More Referrals Now, Don’t Keep Me a Secret, Beyond Referrals and Radical Relevance. In this episode, Bill shares his process on how he helps people bridge that gap of how do we become appropriately proactive without, again, looking needy or pushy.   “I believe that serving the heck out of clients will create incremental growth and we need to do that. But if we have ways to leverage, to promote introductions, then we can create exponential growth.” – Bill Cates   Why you have to check out today’s podcast: Discover the #1 key to acquiring more RightFit clients … and the real reason why your value proposition falls flat) Learn how to get more referrals without asking (and ask without looking desperate) Learn simple steps to maximize introductions, and create advocates for your business   Learn More about the 3X Value Growth™ Model Go to www.3xvaluegrowth.com/model     Episode Takeaway: Typical symptoms of that problem that you see prospects, clients, experiencing and to make them realize that they have this problem? Sometimes the gap is they’re not being purposeful enough. They promote the possibility of introductions, but they don’t really ask. They don’t want to look aggressive, needy, pushy. Resources|Links Link:  www.MultiplyYourBestClients.com   Connect with Bill Cates:  Facebook:  https://www.facebook.com/ReferralCoach  Twitter: https://twitter.com/Bill_Cates  LinkedIn: https://www.linkedin.com/in/billcates/  Website: https://referralcoach.com/

Bill Cates comes on this episode of The Resilient Advisor Podcast to discuss his new book and some of the strategies that he has found drive business growth.   Bill Cates has been an entrepreneur for almost 40 years. He has started, built, and sold two successful book publishing companies.   After the sale of his second publishing company, Bill devoted the last 25 years to the art and science of relationship marketing. He has three books on the topic of referrals: Get More Referrals Now, Don't Keep Me a Secret, and Beyond Referrals.   As the founder of The Cates Academy for Relationship Marketing – Bill has become widely recognized as an international expert in his ability to help businesses create exponential growth through purposeful word of mouth, strategic networking, referrals, and personal introductions.   Bill has now turned his attention to helping businesses and professionals develop and communicate more relevant and compelling value propositions to win more ideal clients or customers. His newest book is Radical Relevance – Sharpen Your Marketing Message, Cut Through the Noise, Win More Ideal Clients

Frank Agin, founder and president of AmSpirit Business Connections and host of Networking Rx, interviews Bill Cates (aka The Referral Coach) and gets him to share about his book, Beyond Referrals. For a variety of great referral resources, go to https://referralcoach.mykajabi.com/resources#section-1557138667451 For more information on AmSpirit Business Connections and its franchise opportunity program, contact Frank Agin at frankagin@amspirit.com or visit http://www.amspirit.com/franchise.php.

Contact info Bill Cates President Referral Coach International (301) 346-6858 (Mobile) billcates@referralcoach.com Bio: Bill Cates is an internationally recognized client-acquisition expert, author, and speaker who motivates others to take action with proven strategies.  A successful entrepreneur, Bill started and sold two book publishing companies. Turning his attention to help other businesses grow, Bill has written four best-selling books: Get More Referrals Now, Don’t Keep Me a Secret, Beyond Referrals and Radical Relevance.  Bill has delivered his business-growth message to over 300,000 professionals, small business owners, and salespeople across 5 continents; helping them increase revenue without increasing their marketing budget.  Bill Cates’ client-acquisition system has been featured in such publications as Success Magazine, Entrepreneur Magazine, Selling Power, the Huffington Post and The Wall Street Journal. And his own business success has been featured in Money Magazine.  Bill was inducted into the Professional Speakers Hall of Fame in 2010 (182 living members worldwide).  So you can expect a program with relevant, business-growth content, high energy, and a little bit of fun.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Today’s guest understands the importance of referrals and networking. His company, Referral Coach International, helps people and businesses who want to acquire more clients and customers through word of mouth, referrals, and personal introduction. His goal is to help people increase their revenue without having to increase their marketing expenses. After building and selling two successful businesses, he has turned his attention to relationship marketing strategies and is a founding member of the Million Dollar Speakers Group. He is the author of three books, “Get More Referrals Now,” “Don’t Keep Me a Secret,” and “Beyond Referrals,” and he is working on his fourth book, called “Radical Relevance.” When he’s not busy at work he enjoys adventure and has trekked through the Himalayas, reached the summit of Mt. Kilimanjaro, and has camped in the Arctic Circle. Please join me in welcoming Bill Cates. Would you leave an honest rating and review on Apple Podcast? Or Stitcher? They are extremely helpful and I read each and every one of them. Thanks for the inspiration! In this episode we discuss: his thoughts on leadership: “True leadership comes from confidence, being controlling comes from a place of insecurity.” how he views leadership as a balance between giving and supporting, a term he calls leadership and followership. his natural leading abilities and the realizations around ego and personal growth that has shaped his leadership capabilities. limiting beliefs he overcame to find success. his habits for staying connected and networking with others. how he builds a culture of referrals, introductions, and connections. Links Bill Cates on LinkedIn and Twitter. www.ReferralCoach.com Books mentioned in this episode: "Beyond Referrals: How to Use the Perpetual Revenue System to Convert Referrals into High-Value Clients" by Bill Cates “Don’t Keep Me a Secret: Proven Tactics to get Referrals and Introductions” by Bill Cates “Get More Referrals Now!: The Four Cornerstones That Turn Business Relationships Into Gold” by Bill Cates Other Resources: Learn more about the National Speakers Association (NSA). Listen to my interview with John Corcoran. About Robbie: Robbie Samuels is a keynote speaker and relationship-based business strategist who has been recognized as a “networking expert” by both Inc. and Lifehacker. He is the author of the best-selling business book Croissants vs. Bagels: Strategic, Effective, and Inclusive Networking at Conferences and has been profiled in the Harvard Business Review, Forbes, and Fast Company. His clients include associations and corporations including Marriott, AmeriCorps, Hostelling International, and General Assembly. He has been featured in several books including Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It by Dorie Clark and The Connector’s Advantage: 7 Mindsets to Grow Your Influence and Impact by Michelle Tillis Lederman. He has guest lectured at many leading educational institutions including Harvard University, Brown University, Cornell University, Brandeis University, and Northeastern University. Robbie is the host of On the Schmooze podcast which features his networking strategies and talented professionals sharing untold stories of leadership and networking. Keynote Speaker Interested in booking Robbie to speak? At www.robbiesamuels.com/speaking you'll find video clips and a description of his signature session, Art of the Schmooze. Relationship-Based Business Strategist Are you ready to create a Relationship-Based Business Plan that will help you achieve greater impact (and income)? You want to have a greater impact and increased income. The problem is that there are so many options for how to build your business that you can feel stuck, overwhelmed, and like you're running out of time. The reason options are overwhelming is that you're looking at them a...

Today's guest understands the importance of referrals and networking. His company, Referral Coach International, helps people and businesses who want to acquire more clients and customers through word of mouth, referrals, and personal introduction. His goal is to help people increase their revenue without having to increase their marketing expenses. After building and selling two successful businesses, he has turned his attention to relationship marketing strategies and is a founding member of the Million Dollar Speakers Group. He is the author of three books, “Get More Referrals Now,” “Don't Keep Me a Secret,” and “Beyond Referrals,” and he is working on his fourth book, called “Radical Relevance.” When he's not busy at work he enjoys adventure and has trekked through the Himalayas, reached the summit of Mt. Kilimanjaro, and has camped in the Arctic Circle. Please join me in welcoming Bill Cates. In this episode we discuss: his thoughts on leadership: “True leadership comes from confidence, being controlling comes from a place of insecurity.” how he views leadership as a balance between giving and supporting, a term he calls leadership and followership. his natural leading abilities and the realizations around ego and personal growth that has shaped his leadership capabilities. limiting beliefs he overcame to find success. his habits for staying connected and networking with others. how he builds a culture of referrals, introductions, and connections. Listen, subscribe and read show notes at www.OnTheSchmooze.com - episode 155

Bill Cates is an internationally recognized client-acquisition expert, author, and speaker who motivates others to take action with proven strategies. A successful entrepreneur, Bill started and sold two book publishing companies. Turning his attention to help other businesses grow, Bill has written four best-selling books: Get More Referrals Now, Don’t Keep Me a Secret, Beyond Referrals and Radical Relevance.   Bill has delivered his business-growth message to over 300,000 professionals, small business owners, and salespeople across 5 continents; helping them increase revenue without increasing their marketing budget. Bill Cates’ client-acquisition system has been featured in such publications as Success Magazine, Entrepreneur Magazine, Selling Power, the Huffington Post, and The Wall Street Journal. And his own business success has been featured in Money Magazine. Bill was inducted into the Professional Speakers Hall of Fame in 2010 (182 living members worldwide). So you can expect an engaging and interactive program with relevant, business-growth content, high energy, and a little bit of fun. Podcast Highlights Believe in your value Look at the lifetime value of your clients and all the referrals they can facilitate  Engaged clients give way more referrals than happy clients Connect With Bill LinkedIn Website The Cates Academy Blog FREE Course - Multiply Your Best Clients

Bill Cates is widely recognized as one of the foremost experts in the art and science of acquiring new clients through referrals and personal introductions. He is president of Referral Coach International. Bill is also a bestselling author. His third and latest book, Beyond Referrals, lays out the steps to converting referrals to what he calls “Engaged Introductions” and, ultimately, new clients.   Free Report: Five Secrets to Multiplying Your Best Clients (www.multiplyyourbestclients.com)      Connect with Bill   Twitter: https://twitter.com/Bill_Cates Facebook: https://www.facebook.com/ReferralCoach LinkedIn: https://www.linkedin.com/in/billcates/

Ready to scale your sales beyond referrals? Most service providers exist strictly on referrals, but it's a risk your business can't afford. Here's how to grow beyond the referral.Want the full transcript? Visit the show notes page on our website: ---Get a daily sales insight sent straight to your inbox:Subscribe to the daily sales insights newsletter Don't miss a single episode:Subscribe on SpotitySubscribe on Apple Podcasts Like what you heard?Help us get the word out by leaving a rating and review on Apple Podcasts.

3 big ideas discussed in this episode: Engaged relationships generate referrals Gaining Leverage and promoting introductions How to get connected to new referrals To Connect with BIG Thinkers and Hear More BIG Ideas: http://TheBookDistrict.com

Ready to scale your agency sales beyond referrals? Most agencies grow from existing contacts, networking, and referrals. But that's not a viable way to scale. In this episode, I'll tell you what it takes to scale your agency sales.Want the full transcript? Visit the show notes page on our website:https://servedontsell.com/modern-sales/scale-agency-sales-beyond-the-referral---Get a daily sales insight sent straight to your inbox:Subscribe to the daily sales insights newsletter Don't miss a single episode:Subscribe on SpotitySubscribe on Apple Podcasts Like what you heard?Help us get the word out by leaving a rating and review on Apple Podcasts.

This week we speak with Bill Cates of Referral Coach International about how to get more referral business.  Bill helps professionals and businesses multiply their best clients through more compelling messaging, referrals, and personal introductions.  He was inducted into the Professional Speakers Hall of Fame in 2010, so you know he always brings his A game.  He is also the author of four popular books (and counting): Get More Referrals Now, Don't Keep Me a Secret, Beyond Referrals, and Radical Relevance.  

Our Guest is Cal Harrison His firm, Beyond Referrals, provides sales training and consulting to professional services. He is also an advisor and trainer to governments and large organizations that purchase professional services. And he is on a mission to replace Requests for Proposals (RFPs) with Qualifications Based Selection (QBS).   Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought. Subscribe on iTunes Visit PSM.show for more

Bill Cates has revolutionized the way sales professionals acquire ideal clients by adopting a proven process to generate personal introductions and communicate a more compelling value proposition. Click Here For Shownotes

Bill Cates, CSP, CPAE, is widely recognized as the financial services foremost expert in how to build a thriving referral-based business. His books, Get More Referrals Now! and Don’t Keep Me a Secret! have revolutionized the way financial professionals are acquiring more and better […] The post Episode 1 – Bill Cates on Beyond Referrals appeared first on Becoming Referable.

Podcast 540: Beyond Referrals with Bill Cates by Greg Voisen

A lot of people are afraid to ask for referrals because they think they will appear pushy, needy, or unsuccessful. And some people don’t ask because they’re afraid of rejection. The truth is asking for referrals doesn’t make you look like any of those things. Further, not getting a referral is not a failure, says Bill Cates author of Beyond Referrals. How you ask for a referral does affect your chances of receiving one, however. Listen as Cates explains how you should ask for one.