Podcasts about real marketing

Do you want prospects to find you and ask you for help or would you rather hunt for them and try to sell them? The first option is called a relational approach and the second is a transactional one. I created the original ISO Model Course in 2017 when I was in the hunt of optimizing my first solo cleaning company in Upstate New York.At this time, I was wrapping up a strategic process of earning more and working less so I could be with my family more. I never realized it would become a course for other solo cleaners out there. Some of my foundational lessons revolved around this concept of relational marketing with course modules such as “Real Marketing”, “Profile to Win”, “Price to Win”, and so on. Last month, I decided it was a good time to revamp the course to make it more relevant to 2025 by teaching weekly lessons in the Solo Elite Membership. In this episode, I am giving you a glimpse of my most recent lesson called “Profile to Win II”. The mindset in this clip is very important. Listen and then explore my business profiles and others in the industry. Study. Implement. Improve. 

Are you just making noise online or actually building a brand? In this episode, Shelby Clement exposes the biggest marketing mistakes businesses make and reveals the real strategies that drive sales, growth, and long-term success. If you're tired of chasing viral trends with no results, this is the wake-up call you need!

From sensational headlines to practical applications, industry visionaries Chris Perry and Jason Alan Snyder join the podcast to examine the state of AI in marketing today. Huge shifts are underway as brands consider how to apply AI in response to this “year of agents,” regulatory implications and determining what is manipulation versus participation. Those who win will be the brands that make AI their most powerful partner.Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.

The importance of a holistic data strategy, optimizing the marketing tech stack, and being a true behaviorist are all topics we dive into with retail veteran Jesse Blount of National Vision in this podcast episode. He shares his experiences in pulling together all the moving parts of tech investments, personalization and identity capabilities to successfully deliver seamless experiences while always maintaining a lens of increasing efficiency. Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.

What's up, folks? It's Brad Lea back again with another episode of Dropping Bombs! Today, I've got a really awesome guest to introduce—Mason Dorner is in the house, and if you don't know him, let me tell you: Mason is a marketing genius, the co-founder of Ascendant Marketing, an entrepreneur with a wine company, and a man who knows how to scale businesses. In this episode, we dive deep into the world of real marketing—not the kind you see from people who took a weekend course but the kind that drives massive ROI and scales companies. Mason's insights could change how you look at marketing forever. If you've been struggling to scale, wondering why your ads don't work, or just want a no-BS guide to making your business boom, this is the episode for you. What You'll Learn: How to identify real marketing strategies.   Highlights: Transparency in Marketing Agencies Key Elements of Effective Advertising Practical Advice for Businesses Warning Signs for Hiring Agencies Personal Branding Challenges Brad's Take on Hiring Marketing Experts Resources Mentioned:  https://www.masondorner.com/?fbclid=PAZXh0bgNhZW0CMTEAAaadOYLl70gEjD6_gDJhV8TqMkZnIx_pzicMbQ64L6X_1EFzpNqAPhJScCI_aem_ACrwsLYih_EV-fw31v0mbQ  You can follow today's guest at: https://www.instagram.com/mason_dorner/    Watch the full video episode on Brad's Rumble here: https://rumble.com/c/c-2544182 Watch the full video episode on Brad's Youtube here: https://bradlea.tv  

In this powerful episode, Natalie sits down with marketing legend Seth Godin to discuss game-changing strategies for female entrepreneurs. From redefining what it means to "do it all" to how to become the go-to expert in your niche, this conversation is packed with invaluable insights. Seth shares his unique perspective on creating viral content, scaling your business, + being an intentional entrepreneur. Whether you're struggling with marketing consistency or feeling overwhelmed by the noise online, this episode offers practical advice to help you stand out and thrive. Tune in for an empowering conversation that will reshape how you approach your business and marketing strategy! CHAPTERS 04:00 - Understanding the Freelancer vs. Entrepreneur Mindset 06:20 - The Importance of Defining Your Niche 08:40 - Navigating Fear and the Concept of Leaving Money on the Table 14:30 - The Balance Between Passion and Professionalism 16:20 - The Power of Saying No and Intentional Choices 27:00 - Social Media Strategy and the Guilt of Not Being Everywhere 41:00 - The Power of Constraints 45:00 - Marketing as Storytelling 53:00 -Introducing Seth's New Book RESOURCES + LINKS Join Growth Day To Access All of Natalie's Keynotes & Unlock The Best High-Performance Systems + Tools.  Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based Business. Get Our Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More.  Drop Us A Review On The Podcast + Send Us A Screenshot & We'll Send You Natalie's 7-Figure Operating System Completely FREE (value $1,997)  FOLLOW bossbabe: @bossbabe.inc Natalie Ellis: @iamnatalie

Listen in as Sonny Dalal shares insights from his two decades of experience in the life sciences/healthcare industry. He discusses the delicate balancing act of a highly regulated industry to fiercely protect patient privacy while also using data and technology to innovate reduce costs, and better serve consumers and healthcare providers.Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.

Acxiom's Jess Simpson joins the Real Talk about Real Marketing podcast for a fascinating conversation around digital transformation and what it takes to build an enterprise-level intelligence-based strategy. Discover what smart actions are necessary to establish continuity between adtech and martech.Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.

Change Agent Kumar Subramanyam of HP joins the podcast to break the role of data science in driving business outcomes, why activation doesn't matter if you can't measure it, and how to keep an eye toward future customer value. It's a conversation you won't want to miss!Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.

The adtech/martech landscape is focused on interoperability, composability and collaboration. David Wells of Snowflake joins the podcast to talk all things data clean room including “Franken-graphs,” hyper-scalers and the importance of a data and identity foundation.Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.

Ted Dixon of Acxiom joins the podcast to discuss all things adtech and partnerships. From working an event like Cannes to the details of packaging data or gaining efficiency with AI, Ted delves into how to know you're getting it right in adtech.Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.

On this episode, we welcome Kevin Donlin back to the show. He’s the #1 Authority on Real Marketing in a Digital World, and founder of Client Cloning Systems. We’ll discuss how to grow your business with Real Words and Real Media. Kevin shares over $500 million of ideas to implement! You can learn more about […] The post 361: How to Grow Your Business with Real Words and Real Media – Interview with Kevin Donlin, The #1 Authority on Real Marketing in a Digital World first appeared on Persuasion by the Pint.

Eddy teaches us about the complexity of digital marketing and gives us tips for creating a long-haul brand. Learn about building an online presence, using social media data collection to your benefit, issues with balloting posts, what your can do with marketing data, red flags for hiring marketing people, and telling a story with your posts on this episode of The Construction Life Podcast. Find Eddie Brenes of Toolbox Marketing at ToolboxMarketing.ca and @ToolboxMarketingAgency. Reach out at Info@ToolboxMarketing.ca and 226-218-2135. Stay connected with The Construction Life Podcast by texting Manny at 416 433-5737 or emailing him at manny@theconstructionlife.com. If you have something to contribute to the podcast, email info@theconstructionlife.com to schedule a time to join us in studio. Are you interested in the latest trends in building, renovation, home improvement, real estate, architecture, design, engineering, contracting, trades, and DIY? Look no further! Our construction podcast and social media content cover a wide range of topics, including project management, safety, best practices, business development, leadership, marketing, customer service, productivity, sustainability, technology, innovation, and industry news

Bryan Donovan joins the Real Talk about Real Marketing podcast to discuss the wide variety of data available to marketers, how it can be used to power business, and what it means to have truly ethical data practices.Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.

The word strategy feels overused these days but how do we know if we're just marketing by accident? And if we know that we're just kind of winging it, how do we stop? I've brought Tayler from Enji to talk all about what a REAL marketing strategy looks like, and how we as small businesses can actually use one to grow our businesses without losing our minds in the process.

Your brand serves as your calling card in the market. And because at any one time 95% of customers are not in market, your brand also serves as future demand. In this first episode of the newly expanded podcast of Real Talk about Real Marketing (previously Real Talk about Identity), Acxiom's Tammy Ammon joins hosts Kyle Hollaway and Dustin Raney to dive into the value of a brand and some real-world brand successes and failures. Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.

Justin joined The Real Marketing Podcast to talk about everything content distribution. They dive into metrics to keep track of, operations to distributing content and the 3C methodology to putting out engaging content for your company.Justin discusses how individuals and companies need to rethink how the create and distribute content and some of the best strategies he's seen and used to take the heavy-lifting out of distributing and repurposing content. ***CONNECT

Como generamos clientes y posicionamiento | Marketing b2b ( Episodio 1)

Welcome to our podcast, where we bring you exclusive conversations with industry experts. In this enriching episode, I, Tiffani, have the pleasure of interviewing Ashley Gonzales, the esteemed Education and Marketing Specialist at Paris Lash Academy.Join us as we delve into Ashley's wealth of knowledge and experience in the lash industry. In this insightful conversation, Ashley shares invaluable insights, expertise, and strategies gained from her multifaceted role in education and marketing at Paris Lash Academy.We'll explore a wide range of topics, from the latest trends in lash education to effective marketing strategies that empower lash artists to thrive in today's competitive market. Ashley's expertise promises to provide actionable advice and inspiration for lash artists, salon owners, and beauty enthusiasts alike.Get ready to gain exclusive insights from a renowned expert in the field. Join me, Tiffani, in this episode, as we unravel the expertise and wisdom shared by Ashley Gonzales from Paris Lash Academy, and gain valuable insights to elevate your journey in the lash industry.find her at @ashleygpla on IGshop: https://www.plapro.com/

Welcome to another brand new episode of Ultimate Ambitions!  You've never met anyone like today's guest, the one and only, Bruce Cardenas. He's a man who has lived a plethora of lives, from serving in the Marines and the LAPD, to becoming a successful corporate executive.  Bruce's zest for life and his unique journey are sure to leave you inspired. Buckle up and get ready, this episode is filled with invaluable lessons on resilience, determination, and the transformative power of relationships. From sharing his philosophy of giving products to influential people, to discussing the power of authenticity and sampling - you'll get a bank of  wisdom based on his experiences.  So tune in, listen closely, and let Bruce's journey encourage you to chase your ambitions with renewed vigor. You're in for a remarkable ride! Highlights: "Branding is being seen, being heard, being watched." "It was always like enjoy the product and if you want to talk about it, great. If you don't, I'm okay with that." "I'm a servant leader. I would say and I've always done it, but I didn't do it as well when I was younger I'd say figure out a way to serve other people with zero expectations. Bringing value is better than cash." Timestamps: (0:00:00) - Challenging Stereotypes and Pursuing Ambitions (0:03:34) - Journey Into Law Enforcement (0:10:07) - Impacts of Kindness in Policing (0:20:43) - Building Relationships for Success (0:30:38) - Authenticity in Branding and Marketing (0:42:13) - Sampling and Real Marketing's Power (0:46:12) - Crazy Stories and Advice for Success

Olivia Luper is the Founder of Lexicon Advisor Marketing, a virtual outsourced digital marketing company that specializes in working with financial advisors to generate a steady flow of prospects. Olivia is unique in that she initially began as a ghostwriter for financial advisors before soon realizing that quality content needed a robust marketing system to truly attract prospects. Consequently, she expanded her firm to offer comprehensive outsourced marketing services, encompassing everything from lead magnets and mailing lists to social media ads and effective email campaigns. Listen in as Olivia unveils her three-step marketing strategy, emphasizing the importance of clarifying an advisor's message, crafting a comprehensive marketing funnel, and offering hands-on implementation for those who prefer it. We also discuss the power of social media—particularly paid ads—to drive traffic to advisors' websites (and the subsequent nurturing of these leads through a meticulously crafted 7-email sequence), the early challenges that Olivia faced in content creation, and why she believes in the power of authentic storytelling to resonate with ideal clients. For show notes and more visit: https://www.kitces.com/349

This week's episode is an audio replay of our recent webinar with helpful tips on how to implement AI tools like ChatGPT and Midjourney into your marketing process to maximize your efficiency.  Click here for a video replay of the webinar.  And click here for the slides. We hope you find it useful. Do you qualify for our AI Pilot Program?  Apply here. If you have any questions, don't hesitate to email: andrew@notypicalmoments.co

This week's episode is an audio replay of our recent webinar with helpful tips on how to implement AI tools like ChatGPT and Midjourney into your marketing process to maximize your efficiency.  Click here for a video replay of the webinar.  And click here for the slides. We hope you find it useful. Do you qualify for our AI Pilot Program?  Apply here. If you have any questions, don't hesitate to email: andrew@notypicalmoments.co

Sphere Social Media: spheresocialmedia.comCoaching program: goinabox.comYoutube channel: https://www.youtube.com/@therealmarketerPodcast: https://open.spotify.com/show/3dQQNPcAKVJ58CS0fHCHmfInstagram: https://www.instagram.com/therealmarketerpodcast/Facebook: https://www.facebook.com/oliver.borr.5Facebook Group: facebook.com/groups/rebusinessowners

This week, I am taking a segment from my Marketing Bootcamp this past weekend and sharing it with you all! We're diving into real marketing this week! Why would I need to market my business if my schedule is already full and we have a waitlist? I'll dive into the misconception of what real marketing is and why it goes way beyond getting appointments. If you missed my marketing bootcamp, below is a link to watch the replay! Registration is now open for my Business Accelerator as well! The RMC method is what we use to build marketing here at my clinic, TheK9PT. RCM stands for real marketing cycle. It allows you to fill your schedule with clients who are happy to pay what you're worth. Topics you'll hear on this episode are advertising vs marketing, how to implement real marketing within your practice and how to distinguish yourself from the competition. To hear more, listen to the full episode here! Watch the Marketing Bootcamp replay: https://www.k9ptacademy.com/marketing-bootcamp-registration Register for my Business Accelerator here: https://www.k9ptacademy.com/business www.k9ptacademy.com hello@k9ptacademy.com

Welcome to Business Mentorship; Keepin' It Real, live, unscripted interviews with entrepreneurs and enterprise leaders who have Shared their great idea in our guest blog on  ShareYourStories.online As part of our "live" coffee series, Trish Tonaj will introduce you to the person behind the logo...discussing lightbulb moments and 3 words of advice. Meet our guest:  "Kate Ross is a graphic & web designer with over 10 years of experience developing and managing brands for diverse clientele. As a Registered Graphic Designer, Kate is constantly augmenting her knowledge by staying current with design best practices and tools, consumer trends, research methodologies, printing processes, advanced technologies. Kate is a member of the Hamilton Chamber of Commerce, BNI SCORE, Fempreneurs Networking Group, and Women Connecting Women. She has volunteered in many organization within the city and is an active member of the community.” We discuss how Kate has created a market niche working with small businesses. If you believe in mentorship and sharing great ideas this is an opportunity to increase your visibility, encourage collaboration and connect with your community by introducing YOU the person behind the logo. A great way to support and learn from one another! Join us with your business story and visit shareyourstories.online Read Kate's blog post here

Have you ever been randomly DM'd and pitched services you didn't ask for? Have you ever been in a conversation with someone and they immediately start talking about how great they are and you're a fool if you don't follow them or buy their programs? Are you tired of following the "gurus" only to find out what they told you to do isn't having any effect on your current marketing? In this episode, one of the best marketers you may have never heard of, Parker Nash, who spent many years as a marketer for Nike, tells all about how to properly market. Pakrer talks about how Nike built the global brand through it's marketing style and how most companies are failing because they do not follow the correct set a of principles the global brands and their markets use. A veteran of Nike for 11+ years in product creation and now as a copywriter and marketer, Parker understands what it takes to get customers to fall in love with brands.  At Nike, Parker grew lines of business to more than half a billion in annual revenue, created product for the NFL, NCAA, and the MLB, gave hundreds of presentations to some of the most discerning (and often toughest!) leaders in the industry.  While at Nike, Parker realized what made Nike successful wasn't their billion-dollar marketing budgets, they were successful because of their relentless consumer focus, their ability to communicate their purpose clearly, and their process to convert customers into passionate fans. Today Parker takes what he learned from Nike and helps mission-driven businesses attract devoted customers with clear messaging and marketing. LI Website Subscribe to Create Launch Monetize Podcast on Apple Podcasts, or your favorite podcast player.

Do you struggle with knowing what makes great marketing? Matthew Skerry has fifteen years of marketing experience in the investment and real estate industries world wide and is one of the few guests I have interviewed who actually has a university degree in marketing – SO, what has he learned over his years of success and mistakes? LOTS!! He shares big take-aways such as taking aim like a sniper rather than just shooting off a shotgun. We talk precision, how different marketing is needed for different audiences (sounds like common sense but you would be surprised), and how one of his biggest mistakes became one of his biggest lessons. YOU will also take away valuable lessons from this episode! Find Matt at WCD Connect; www.WCDConnect.com on LinkedIN - https://www.linkedin.com/in/matthew-skerry/ I hope you will enjoy this episode of 'Mind Your Own Business!' I love meeting my listeners and connecting with our community, join me here. https://suestyles.com/ I am here to help your business with practical knowledge and experience. Book a complimentary call here https://calendly.com/suestyles/30min and see how I can help you.

This week we discuss crypto marketing! Taylor Ryan NEAR Protocol Marketing DAO Council Member. 6x Startup Founder, 15 years of Digital Marketing / Growth Experience, Award Winning Agency Owner, 7500+ Online Course Graduates Globally, Working with small, medium, and large organizations in Web3. First time venture fund builder

frank body is a powerhouse in the industry. Nine years ago, the beauty brand started from a kitchen and now has international success. Editor Liv Croagh sits down with founder Jess Hatzis to have a frank discussion about being an early adopter of influencers and why real people make all the difference in campaigns. This is part one of the two part conversation.See omnystudio.com/listener for privacy information.

Matthew Jung joins the Wavebreak Podcast to share strategy and tactics behind the massive success of Last Crumb, a luxury cookie company that approaches marketing differently than most.   In this episode you'll learn:Why they use a ‘drop' model instead of a traditional ‘always on' ecommerce modelHow they scaled from 0 to 40 employees (and what they learned about team building in the process)How Last Crumb managed to generate millions in revenue without any real marketing efforts      Matthew Jung is CEO at Last Crumb, luxury handmade cookies baked in weekly limited batches and delivered nationwide.Links MentionedLast CrumbLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.Okendo — The new standard in customer reviews for high-growth Shopify brands. Okendo is helping over 4,000 of the fastest-growing Shopify retailers such as Kim Kardashian's underwear label- SKIMS, Nomad, and Buck Mason to leverage their most powerful asset; their customers. They offer super affordable monthly subscriptions starting at $29. Visit Okendo.io to learn more.Recharge — Over 15,000 merchants have launched and scaled their subscription business with Recharge. Be it a curated monthly box, recurring necessities or access to exclusive perks, Recharge powers billions of dollars in annual processing for more than 50 million subscribers.

Step By Step Plan For Wealth Creation for 30-70-Year-Olds1. Poll Audience 2. Create a monthly program and drive traffic to it with fantastic free products. * Digital and Non-Digital3. Learn How To Become A Personal Brand fast. * Anyone 30-70 has enough experience or losses to become a personal brand. Own that. * Do not run back to what is comfortable. * Notes from Antonio (10 Keynotes) * Do Not Be Parked In Reverse * 30-70-year-olds have the most fear of anyone. * Tell The Story of Tempestt and Fear - Thing that is only happening in your head, that keeps you frozen in the present, that will 99.99% not happen in real life. * Pick the most passionate about – For 30 days go Facebook Live for 30 minutes to an hour. – Google for content and find 30 different topics. – This will be 30 different keynotes and/or 30 different workshops * Give it all this away for free and push people to your monthly program. * Real Marketing addresses these 3 things 100% of the time. * Address these 3 things. 1.Show people your product will work for them. 2. Show them it is easy enough for them to do it and that they are just as smart as you. 3. Show them they have the resources capable of doing it. * This is what marketing means. 4. Develop up to 5 products outside of your monthly program. This doesn't have to be now, but very soon. These 5 products will be what you send the people to once they are in your monthly program. Don't try to sell them before you give away the free videos or the monthly program. 5. All five products need to have 5 different prices, from least to greatest and your 5the product needs to have a big price and be your high end product. You don't need everyone in your high end product, you only need 5% of all your traffic to join. So make the price high. If you have 1000 people see your free products a month, and your high end product is $50,000, that is 50 people paying you $250,000,000 a month from ONLY 1 PRODUCT. That is not counting your monthly program. 6. About 30% of all your traffic will join your monthly program. Which means if your monthly program is $20 a month, that will be 300 people paying you $6,000/mo. That is money for you every single month. * 7. All your free content will act as lead magnets. A lead magnet is a piece of content that will magnetize a prospect to YOUR brand or product. If you make this free like I have suggested it will allow you to get customers for free.8. Your Monthly Program Will Create Your Salary, Pay All Your Expenses, And Allow You To Hire People As Well 9. This Is Where You Double Down On Becoming A Personal Brand. * Your videos are free lead generation * If you are not the 1st person to your market, create an entirely new different category and let everyone know you are the first company in THAT category. If you are NOT first you are LAST. If you try to compete, you WILL LOSE. DO NOT COMPETE. Be first and make people compete with you. * Do not get mad when people copy you. You need them to copy you because it will drive more people to YOUR company in the mind of the customer you will be the STANDARD.10. Choose 1 Social Media And Then Focus On Email And Message To Market, Sell, And Establish Super Fans11. Create Super FansSupport this podcast at — https://redcircle.com/the-secret-to-success/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Nick Hughes is joined by Nik Tsoukales, founder and chief strategist of Realtop, from Boston MA. Nik is a 3-time inc. 5000 winner and the founder of Realtop, one of the fastest-growing digital marketing agencies in North America that currently has $30 million in marketing dollars managed.  As the episode starts, Nick and Nik jump into the conversation around his founder journey and why choose entrepreneurship. They discuss nature vs nurture of entrepreneurship, and we hear how he grew up with parents as entrepreneurs and learned the lifestyle from an early age. We then hear more about Realtop and  the creation process and of how he started his Agency. More specifically, we hear Nik's thoughts on how startups should approach using Google search ads, why using Google Forecast is smart, and why Nik prefers google ads over social media ads. They end with lasting Advice to early startup founders and some fun tips. This is a great conversation with an entrepreneur who has clearly made an impact in his industry, we hope it helps you today.https://www.realtop.com/

Z. Rich stops by to drop some game about the music business. He's a jack of all trades in the music industry. However, he wants you to know that none of this happened overnight. We talk about his breakthroughs, missed opportunities, and what's next for the High Off Life Mogul. Introductions (6:45) Does Having Humility in Hip-Hop Hinder Artists? - We talk about the crossing that thin line between being a cocky and humble how it affects rappers. (13:37) High Off Life Controversy - In 2020 Future Hendrix dropped an album that strangely had the same name as the brand it took Z.Rich his career to build! (18:00) All by Design - High Off Life started as "artist merch" and evolved into much more. Z. Rich gives tips to get your merch off the ground with no design experience necessary. (23:00) The Label (26:24) The Conetiks - The production/engineering duo of the High Off Life label putting in work. Recently getting to work with Benny the Butcher and Stogie T! (Def Jam recording artist) (31:14) Alonda Rich - Z.Rich highlights the many recent accomplishments of his lady Alonda, and the ways she motivates and inspires him to be better every day. (36:00) Music Licensing and TV Placements: Z. Rich provides a crash course on how artists can get their original music placed on TV shows, his most recent placement was on Power: Force so get ready to take notes, because it's not easy. (50:00) Trip Down Memory Lane: Z. Rich talks about his early days of media before he knew what he was doing and the ball he dropped along the way! (56:00) Birth of High Off Life TV - Here we get the origin story for the driving force of the High Off Life umbrella which is the marketing side of things. (1:08:00) Real Marketing is not a Twerk Video - We talk about what real marketing looks like and what HOL TV offers. (1:15:24) Freestyle Series - Featuring artists like Londynn B (Rhythm and Flow) to battle rap legends Mickey Facts, and Daylyt (1:23:00) Fatherhood the expectations of following legacies. (1:27:45) Power: Force Z. Rich watches everything his music is placed on, and the new version of Power is no different! Follow the 280+ Podcast on Social Media Instagram: 280+ Podcast (@280plus_pod) • Instagram photos and videos Twitter: 280+ Podcast (@280plus_Pod) / Twitter Facebook: 280+ Podcast | Facebook https://open.spotify.com/show/14xx8ofNUq9JmJUCmY0l78?si=b9118387a38641a2 Follow the Z. Rich and High Off Life on Social Media https://linktr.ee/ZRichMusic --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/los-def/message

It's our final podcast episode for 2021. It's hard to believe we are at 34 episodes already. That's gone quick! 2021 has been an amazing year because I have got to work with so many women in business. I work with many marketers – and those that aren't – so I thought it was fitting to end the year talking about what marketing strategy is because this is one of the most confusing topics in the business world. What I see a lot of is people confusing strategy and tactics. It's really important to know the difference because strategy is the most important thing you need to have nailed in business. It doesn't matter what tactics you are doing if you don't have a marketing strategy first. The real marketing strategy isn't the activity you are doing but the action plan behind it. Stay tuned for insights into how you can use a marketing strategy to excel in 2022! ........................................................................................ Like this episode? Please give me a 5-star rating and drop me a review! You may be chosen as the review of the month and featured on an upcoming episode! Hang with me on... Instagram @jessica.osborn and slide into my DMs for a chat about business life! Find me on Facebook - @jessicaosborn.bxcoach or LinkedIn @jessicaaosborn .......................................................................................... Business JAM Waitlist Go from overlooked to fully booked, with my proven SIMPLE strategic framework - specifically designed for online-based service businesses - that WORKS! Get on the waitlist HERE >> https://www.jessicaosborn.com/business-jam-waitlist ........................................................................................ FREE guide to reach your ideal client Did you start this year with the goal to get more clients? If you are sitting at your desk tapping your fingers, not knowing where to start – I've got you! ‘12 Brilliant Ways To Reach Your Ideal Client' will step you through the best activities to suit YOU and YOUR specific prospects. Then, all you need to do is pick the ones that resonate with you and map them into your marketing plan. I've made it so EASY, so you can grow your audience (and your business) today! >> Click to grab your copy > https://www.jessicaosborn.com/know-your-niche ........................................................................................ Download my FREE Ultimate Customer Avatar Worksheet >> HERE

David Collins, President and CEO of Real Marketing, brings over two decades of real estate marketing experience.  His visionary thinking has generated billions of dollars in real estate sales for his clients.  David's marketing advice and programs provide a  complete turnkey marketing solution ranging from farming a specific geographic location to entering into the luxury market ultimately outplaying the competition.  In this episode, you will learn how to find market opportunities and dominate them, how high-quality information and material in print and digital plays into your marketing, and how to measure the variable response rates to spending.     This episode is for you if you want to break into the luxury price point homes, learn to leverage direct marketing to stand out from your competition, and become your neighborhood's go-to real estate expert!     "We believe in personal services because every agent is unique and your marketing should reflect that."

Most people don't know what real marketing strategy is because they've been exposed to BS Marketing without even realizing it.This episode gives you what you need to know to leverage No BULL$H!# Marketing Strategy to create and capture value for your customers.

Contact us: https://www.lyfemarketing.com/digital-marketing-services/social-media-marketing-services/Not sure how to create an effective marketing strategy? You've come to the right place! In this episode, we're giving you top marketing strategy tips and real-life marketing strategy examples so your business can reach its full potential. Listen now to improve your marketing strategy in 2021!People often mix up the function of marketing strategies with that of marketing plans and marketing tactics. So, allow us to clear the confusion.The function of a marketing strategy is to describe the purpose behind why you do what you do for your business.Without a marketing strategy, you won't have a clear focus.And without a clear focus, how will you know what tactics to use for an effective marketing campaign?Strategy is the foundation of everything!These 4 key strategies we are about to share with you will help your small business create an effective marketing plan that can increase your sales, boost your ROI, and more!Let's get started with these amazing marketing strategy examples! ➡ Check out our blog: https://bit.ly/3u3Z7sa➡ We're LYFE Marketing, a full-time digital marketing agency for small businesses. We help people grow online through various marketing channels. We help you de-code if advertising is the right fit for your growth trajectory, or see if organic growth is more of your speed. Regardless, our goal is to build a massive portfolio of success stories. So one day, we can look back and say that we made a difference in the world. This channel will provide you with good tips and suggestions for a large range of marketing topics. And we're not holding back. But if you want a tailored strategy, then don't hesitate to contact us on our website.

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#105 O que é Branding Pessoal | Nana Caê | Empreendedorismo da Vida Real | Marketing Sem Filtros by Nana Caê

We've learned that when you work in marketing, everything isn't always what it seems. Usually, if something seems too good to be true, it probably is. In this episode, we dive into situations we've found ourselves in where we thought we were getting one thing, but ended up with something that wasn't quite what we expected. Ranging from events to swag and a few things in between, these are our Pinterest fails. These examples are our cookie monster cakes that turned out looking like a demon. Join us and don't forget to share any funny marketing expectations vs. reality situations you've run into! 

Marketing can be incredibly confusing. That's why we ask people to send us their hard questions when entering our biweekly giveaways. In this podcast, we answer 20 real marketing questions!Listen in as we answer questions like:Who do you target with your marketing?How do you market internationally?Why do marketers send so many emails?How can you tell the difference been slime and authenticity?----------------------------------------------Like what you hear? You can read more from us on https://marketingistheproduct.com.Want to book a consult with us? Visit https://pangeamarketingagency.com to get started.

Marketing can be incredibly confusing. That's why we ask people to send us their hard questions when entering our biweekly giveaways. In this podcast, we answer 20 real marketing questions!Listen in as we answer questions like:How do mobile ads gain players?How do you make marketing less salesy and more informational?Why do marketers assume customers are stupid?----------------------------------------------Like what you hear? You can read more from us on https://marketingistheproduct.com.

- MLM Branding Secrets Podcast - Episode 41: What Doctors Can Teach You About Real Marketing... Here's something I realize that doctors can teach you about REAL marketing! (Yep, You got it right! Doctors!) This will change how you play the online game. If you enjoy the episode, you can take a screenshot and share it out on Instagram and tag me - @HaroldClaveria and I’d love to share your comments and big takeaways on my Instagram Stories as well. Also, please make sure to give us a review on iTunes or a comment on YouTube. ____________________ ►FREE RESOURCES GET YOUR FREE MLM BRANDING PACK HERE: https://www.mlmbrandingsecrets.com/ Free MLM / Network Marketing PREMIUM Training Course "5 FREE VIDEOS Reveal ...The Secrets of Successful Top Network Marketers.." ____________________ FOLLOW ME ON YOUTUBE FOR MORE TIPS AND UPDATED STRATEGIES: https://bit.ly/HC-Youtube ____________________ JOIN VIRTUAL ENTREPRENEURS SECRETS COMMUNITY : https://bit.ly/VES-FB-Group The Virtual Entrepreneur Secrets Facebook Group is specially created for Online Marketers who want to grow their business online so that they can build their business the right way using the Latest Basic to advance Marketing Strategies. This group is hosted by Harold Claveria. He is a Marketing Strategist, Online Marketer, and Expert in Online Automations. Request to JOIN TODAY: https://bit.ly/VES-FB-Group ____________________ FOLLOW HAROLD IN SOCIAL MEDIA: Facebook Profile ► https://www.facebook.com/ClaveriaRoy Facebook Page ► https://facebook.com/haroldclaveriahq Instagram ► https://instagram.com/haroldclaveria Twitter ► https://twitter.com/harold_claveria FOLLOW ME ON YOUTUBE FOR MORE TIPS AND UPDATED STRATEGIES: https://bit.ly/HC-Youtube

*** Show Notes ***The Clothing Brand Marketing System: https://clothingbrandmarketing.com/Design Crowd (DISCOUNT CODE - "APPAREL"): https://www.designcrowd.com/apparelBook A Brand Review: https://www.apparelsuccess.com/Facebook Group: https://www.facebook.com/groups/243380772810772/QUESTION — Have a question about how to run your clothing brand? Post in comments section of this video!About This Video:In this video, Rob shares his secrets for how to find ambassadors for your clothing brand. Ambassadors will help you by providing you with a stream of never ending high quality content for social media (Instagram, Facebook, TikTok, Etc). This info applies to clothing lines, clothing brands, fashion brands, fashion lines, streetwear brands, street wear lines, t shirt businesses, print on demand (POD), dropshipping, and beyond!!

Tips on how to grow your business' revenue and leads faster with Kenn Costales  The big hurdle that you need to overcome in growing revenue and leads is trust, and having that personal brand, up and active, helps solve that problem. And then, once they do sign up, it's not over yet, the selling process is not over, yet. So, having a PDF makes a lot of sense, to build more trust and rapport with the potential client. Organic Facebook is not your Facebook page, but rather it's you. Business owners within Facebook using their own Facebook page to create original content. What we normally do to improve trust for B2B businesses is to do a lot of PDF downloadables, or basically, white papers or primers. I think after working with a whole bunch of B2B folks, quality is almost always way, way more important than quantity. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ SHARE THIS EPISODE: HOW TO GROW YOUR BUSINESS’ REVENUE AND LEADS FASTER [just click to tweet] HOW TO GROW YOUR BUSINESS’ REVENUE AND LEADS FASTER The big hurdle that you need to overcome in growing revenue and leads is trust. Having your personal brand up and active helps solve that problem. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Doug Morneau: Welcome back, listeners, to another episode of Real Marketing, Real Fast. Today in the studio, I have to join me, Kenn Costales. He is the Founder and the Lead Consultant for a company called Monolith Growth Consulting, they are a paid search and social media agency that helps Shopify stores and lead generation businesses around the world to grow their revenue and their ROI. Doug Morneau: Kenn is a 2019 Honoree listed in the Forbes 30 Under 30 Asia for marketing and advertising. What sets Kenn's agency apart is that they build fully paid ad funnels for their clients. They specialize in customizing the landing page, and the emails, to maximize conversions. They build a custom dashboard, where the clients get to see all sorts of data, like customer lifetime value, frequency of purchase, basket analysis rate, to maximize retention. So, before starting his own agency, Kenn worked as a Brand Operations Manager for Proctor & Gamble and has managed multi-million dollar businesses in Asia, like Olay and Head and Shoulders. So, I'd like to welcome Kenn to the Real Marketing, Real Fast podcast today. Doug Morneau: Hey Kenn, super excited to have you on the Real Marketing, Real Fast podcast today, so welcome to the show. Kenn Costales: Thank you, thank you for inviting me. Doug Morneau: So, I love talking about marketing, and business, and lead generation, and that seems that's your wheelhouse, and that's where you have your expertise. So, do you want to share with our listeners an overview of the types of services that you typically offer to your clients? Kenn Costales: Sure, happy to do so. So, we're mainly a digital marketing agency. Now, in terms of the clients that we serve, they normally classify under two categories. Kenn Costales: One is in the eCommerce space, so we mostly help out Shopify businesses, Woo Commerce business, grow their ROI online. Whether it is through Facebook ads, Google ads, or email marketing, it's something that we help them out with, so that's one category. Kenn Costales: The other category is what I would generally term as lead generation businesses. So, it covers quite the gamut of sub-industries. So, we've helped out consumer services businesses, so that means interior design firms. We've also helped out a construction services firm, specifically what they do is they help out architects, engineers, do 3D modeling, so basically it's a service company. We've also helped out IT staffing companies, as well. Kenn Costales: So, I think when it comes to helping clients more qualified leads, if you're in the B2B space, or if you're just trying to get more sales on the eCommerce space, that's where we specialize in. Doug Morneau: So,

Tips on how to get your articles published with Michelle Garrett If you want to get your articles published, it's always good to take a look at your social media presence and website before you put the pitch out there. To pitch publishers start with verticals because I think that is such an opportunity because there are a lot of them. They need to fill those pages. I think PR is more important than ever, because in this day and age of scandals and missteps that can go viral in a matter of minutes. Do you have a crisis communications plan in place? _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ SHARE THIS EPISODE: HOW TO GET YOUR ARTICLES PUBLISHED [just click to tweet] HOW TO GET YOUR ARTICLES PUBLISHED If you want to get your articles published, it's always good to take a look at your social media presence and website before you put the pitch out there. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Doug: Well welcome back listeners to another episode of Real Marketing Real Fast. Today we're going to talk about all things PR. Public relations, getting earned media, crisis management, what to do when something goes wrong, how to get out and get ahead of that. And to help us understand that today I have my guest in studio is Michelle Garrett of Garrett Public Relations. She is a PR consultant and writer. You'll find that Michelle works at the intersection of PR content marketing and social media. As a public relations consultant, content creator, blogger, speaker and freelance writer Michelle's articles and advice have appeared in a wide variety of publications including entrepreneur Forbes, Muck Rack, Ragan's PR Daily, Meltwater, CIO, Freelancers Union, ThomasNet and Fairygodboss among others. Doug: Michelle was named one of the top 13 content marketers influencers to follow and the top 50 content marketer world influence. Her blog was named one of the top 25 must-read public relations blogs by Muck Rack. I connected with Michelle on social media. I've been following her for quite a while. Been very impressed with the content and reached out to invite her to the show. So I'd like you to join me in welcoming Michelle Garrett to the Real Marketing Real Fast podcast today. Well, Hey, welcome to the Real Marketing Real Fast podcast today Michelle. Super excited to have you on the show. Michelle G: Thank you so much for having me, Doug. I'm excited to be here. Doug: This is just another example. If you read my email that I sent out to you on Tuesday, I talked about being social in social media and the importance of being on a platform and actually talking to people opposed to this blasting your message. I connected with Michelle. I started following her on Twitter. And from there, I went to her website, and I just really loved the content she was sharing. So I sent her a note on Twitter, a DM saying, "Hey, would you be interested in be being on the Real Marketing podcast?" And she said, "Yep." Here we are. It just proves that social media is not dead. The social media still works if you work it. Doug: I'm happy to have this conversation. But today we're going to talk about you and your superpower and helping your clients. Do you want to give us a bit of background Michelle, and kind of what you do and how you help people? Michelle G: Sure. Well, I have been at this a while. I believe strongly in the power of public relations. I guess more recently, I think, social media and content marketing, and all of that has come into the picture. And really, a lot of those things are what PR pros have been doing for years now. So I really work with clients on various projects, but they always involve a component of getting the word out there, increasing visibility. Then we talk about what are the best ways to do that because there are so many ways to do it these days. It can be very overwhelming if you don't really have somebody to kind of guide you through that.

In this info and laugh loaded episode, Karen shares her new business marketing needs consultation with e-worc's marketing goddess Michelle Crowe. Michelle walks Karen through knowing your customer demographics, brand auditing, strategy creation, website development, email marketing, social media, and traditional print collateral. This fun and factual conversation is an excellent example of a productive marketing meeting you need to be having with your advertising agency, marketing directors, or anyone doing your business marketing...including yourself.   Resources: Michelle Crowe  |  e-worc |  Facebook  |  LinkedIn Key Takeaways Before you create any marketing collateral, or build your website, determine the real value your company provides and who are your ideal customers. Determine the speed of growth and what financial objectives you are trying to achieve to determine the needed investment in your marketing budget accurately. LinkedIn is Facebook for adults who all have jobs. Consult with a marketing expert to set up the foundation (or refine what you already have) for all your business's branding, marketing, digital, and advertising needs. A robust email marketing strategy is not only a powerful marketing tool but an absolute necessity.   Learn more about Karen Simmons & Cadie Gaut 

Karen Simmons Payroll Vault - Mobile & Baldwin Counties

marketing doesn't mean that just running ads it means creating value in other people life or solve a problem. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Do you have a lot of ideas but struggle to implement them?If you answered yes, you're not alone!That's because we're all guilty of coming up with enough ideas to last us a lifetime.Those lightbulb moments strike when we're in the shower, commuting to and from work, in the middle of a meeting, etc.The fact of the matter is that while ideas come with ease, the difficulty lies in the actual implementation.In this episode of the No BS Marketing Show, Dave provides some quick tips on how to put your ideas into motion.In addition to helpful insights from Dave, you'll also be introduced to MASSolutions' newest team member, Marcel McCaskill and hear about his experience so far and his ever-growing YouTube channel.Enjoy!--If you have a question that you'd like answered, send Dave an email to dave@massolutions.biz and he'll answer it on an upcoming episode of Ask Dave!If you like this episode, check out Episode 304: Ask Dave - Where Will Ad Agencies Be If They Don't Focus on REAL Marketing?

BOOM! So honored to interview Steve Larsen (Sales Funnel Radio, OfferMind, Secret MLM Hacks Radio)> This dude is epic. On this episode we chat about the concept of "Dream Traffic," How to trust yourself, "real" marketing, and what it takes to get to the next level. I think you'll like it. Oh, and if you haven't yet -- And you want to know how to build an email list to 10,000 people... profitably... in 30 days -- go to 10ksummit.com and join the waitlist.

Tips on how to successfully create and launch an online course with Jonathan Denwood: One of the great things about creating an online course is it's an opportunity for somebody to build a real business online, which is possible to do while still doing your day job. The main thing is not to make building an online course a daunting task. But a lot of people that do their first course, and this is totally understandable, is to prove that they're offering great value to their students, they feel that they've got to literally build War and Peace in a course format. But he was giving examples where he's had to adjust pricing, and adjusting pricing has made an enormous difference on a course that didn't seem to be selling. Then suddenly, and it wasn't always downwards. But as a way of building brand recognition, I think Udemy has benefits and it's great. But building a real business on somebody else's platform, especially with a notorious discount as like Udemy, it's not a great idea With WordPress for an online course because of the plugin construction, you can select plugins that are top of their product in that specific functionality that you're looking for.  But the future of actually learning, of people giving real value, and I can only see it getting bigger and bigger and brighter and brighter. And I think people more and more are going to expect their training online. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ HOW TO SUCCESSFULLY CREATE AND LAUNCH AN ONLINE COURSE [just click to tweet] HOW TO SUCCESSFULLY CREATE AND LAUNCH AN ONLINE COURSE The main thing is not to make building an online course a daunting task. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Doug: Well, welcome back listeners to another episode of Real Marketing, Real Fast. Today we're going to talk about all things e-learning online courses and that whole industry. And joining me in studio today is Jonathan Denwood. He runs a company called WP-Tonic. He is a leading influencer in the WordPress space, and he's also a fellow podcaster with a focus on e-learning, entrepreneurship, and WordPress. He is a champion of e-learning and works with entrepreneurs who want to build substantial online businesses. Many people have great experience and a lot of knowledge to share in their fields, but we all get caught up in choosing and trying to choose and implement the right technology to get our first course out. So Jonathan is going to help us demystify that, and he's going to help us work through the process of getting over this hurdle so we can concentrate on marketing our courses to our target audience. Jonathan also helps those who have found themselves trapped in a SaaS platform, which they've outgrown, and they want to move to a more flexible and powerful WordPress platform where they can be in complete control of the design elements and the functionality of their online course. There are multiple balls for us to juggle when we're launching an online course and to manage a course successfully, and Jonathan has some great insights to help you get over those fears. So we're going to talk about what it takes to build your first online course, and what the difference is between WordPress and a platform such as Kajabi. So welcome to the Real Marketing, Real Fast podcast today, Jonathan. Well, Hey Jonathan, I'm super excited to have you on the Real Marketing, Real Fast podcast today. So welcome to the show. Jonathan: Oh, thank you, Doug. I really appreciate you having me on the show. Doug: Well, it's interesting looking at your background, because we're kind of kindred hearts in that we are both in the online space and trying to help our clients make a difference in the world and I'm in your camp. I'm a big WordPress fan. So do you want to share just a little bit of your background on kind of what you guys are doing and how you got there? Jonathan: Yeah, sure. I try and keep it as a not too big an intro as possible....

Video tips and tactics to improve sales and customer experience with Ethan Beute Video is a very effective way to connect and communicate, and ultimately, to convert as well. You create and win more opportunities when you get face to face with people. But we all know the challenges involved in that. They basically break down to time and distance. We either don't have the time or we can't overcome the distance. I like to encourage anyone who is running a business or running some aspect of a business to look at all of your customer touchpoints and where could you afford to be more informative or more helpful or more personal or to bring people behind the scenes? And if you get honest with yourself about how you could be communicating with your customers and future customers as well as your partners, vendors, suppliers, everyone else involved in your success, you're going to find places where video could be a benefit to you and your business. When you get one-to-one, you're going to do it to make that bigger impact, especially in this thank you scenario. If that's the only way you use video, I promise you will see benefits from that commitment. It's that gift of time and attention that people really appreciate. If you send 10 videos, I promise you're going to get at least two responses that say, "Oh my gosh, thank you so much for taking the time to make that video for me." Oh, by the way, you probably save time by again talking instead of typing. The more specific you can be about why they're getting this message, what's in it for them and how to proceed, the more likely you are to get the outcome that you desire, which is again that reply, that response, a schedule on your calendar or whatever your call to action might be. Faces are deeply part of the human experience, static or dynamic. Live face to face in-person is obviously the very best. Second best I would say is synchronous videos you described. We use Zoom at BombBomb. The idea that it is not overly rehearsed, it's not scripted, you're not reading a teleprompter, you didn't do 15 takes and then have someone edit it together. The idea that it's just simple, personal, honest, authentic.  When you create an outline for your video, no matter what the video is for, whether it's to be sent in an email through BombBomb or another service, or it's to be embedded in a blog post or somewhere else, anywhere that you would put a more casual style of video, go ahead and show that outline. Yes, and I recommend that whether or not you're using video, I think the more targeted and intentional we are, the better off we are. I do like batching the activity. Maybe start a "thank you Thursday" habit where you're going to just go to express gratitude for 20 minutes out of your email with a video. So, I understand that video is a new skill. My first 15 videos were not nearly as comfortable as my second 15 videos, but I will tell you what, when you get comfortable looking the camera in the lens and talking to people regularly, the benefits go so much farther than all of the immediate benefits that simple personal videos provide. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ VIDEO TACTICS TO IMPROVE SALES AND CUSTOMER EXPERIENCE [just click to tweet] VIDEO TACTICS TO IMPROVE SALES AND CUSTOMER EXPERIENCE Video is a very effective way to connect and communicate, and ultimately, to improve sales. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Doug Morneau: Well, welcome back listeners to another episode of Real Marketing, Real fast. In the studio today I've got the Ethan Beute joining me. we're going to talk about what Ethan does in the process of increasing sales and increasing customer experience and doing that using simple personal videos with the company that he is part of called BombBomb. I think you're going to enjoy the conversation. There's lots of value, lots of really easy tips for you to take away and a very simple solution to he...

In Director Ridley Scott's masterpiece film, Bladerunner, an alternative realty is presented of a dystopian future world over-saturated with marketing fabrication. Somewhat eerily, much of what is projected in the movie, based on Philip K. Dick's novel "Do Androids Dream Of Electric Sheep?", is present today in modern marketing and advertising. Data farming. Marketing and sales automation. Robocalls. Join Michael as he shares a critical lesson for marketers from one of science fiction's greatest movies.  

Tips on how to create authentic engagement with branded video content with Gideon Shalwick The key when it comes to video content is that a lot of people miss is the match that you have between who you're talking to and the message that you have, so your message and your market match. How do I come up with the topics? One easy shortcut is to ask yourself, what are all the problems that your target audience are experiencing? Problems, frustrations, needs, desires, all those sorts of things. I remember how excited I felt because I felt for the first time you didn't have to be like a movie star or a celebrity or get into a television show to be able to have widespread sort of recognition and sort of influence for your brand. But really the best camera you have always is the one that you have with you, right? What's the biggest pain point? Video editing. That's an easy fix. Use QuickTime it's a free piece of software and it allows you just trim the front and back out and it takes a few seconds. It's instant. It's really easy and quick to do you don't even need fancy software. But it doesn't matter what you look like. Really what it matters is what you can do for other people and how you can serve them through your message and what you can teach them and help them with. Feel the fear and do it anyway. They just have a really good SEO strategy where they optimize for the right keywords and then they get all the longterm traffic. And they're just crushing it at the moment. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ HOW TO CREATE AUTHENTIC ENGAGEMENT WITH BRANDED VIDEO CONTENT [just click to tweet] HOW TO CREATE AUTHENTIC ENGAGEMENT WITH BRANDED VIDEO CONTENT The key is the match between who you're talking to and your message, so your message and your market match. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Doug: Well welcome back listeners to another episode of Real Marketing, Real Fast. Today's guest is Gideon Shalwick. He's a serial entrepreneur who's been creating online videos and video content for over a decade. I first met Gideon several years ago at a conference called the Tropical Think Tank held in the Philippines and run by Chris and Irv Ducker. Doug: After a couple of entrepreneurial hiccups, Gideon found his niche in video marketing with his finger on the pulse of social media content marketing trends, Gideon knows the impact of authentic engagement with branded video content. While you've learned that 85% of video content is viewed on mobile, he realizes that the importance of high-quality captions for that content. Doug: So he launched a new company called Splasheo, it's a video captioning service that's powered by real people that manually transcribe your video and add personalized captions. Because of the human touch, Splasheo also creates meme-worthy videos using flawless captions to grab users attention and keep them engaged. Doug: So I'm super excited to reconnect with Gideon today and welcome to the Real Marketing, Real Fast podcast today. Doug: Hey Gideon, super excited to reconnect with you today and to invite on the Real Marketing, Real Fast podcast. So welcome to the show today. Gideon Shalwick: Awesome to be here, Doug. Looking forward to it. Doug: So we met a whole long time ago over in the Philippines at the Chris Ducker event and I'm just super excited to catch up with you and for you to fill us in a little bit on what you've been working on in the video content and online marketing space. Gideon Shalwick: Oh man, it's been a journey since we've talked last. I think we just mentioned before we started this call that when we met back at Tropical Think Tank, with Chris Ducker's event. I was just about to start a new business Veeroll a company that I started with some co-founders of mine. J.C. and... J.C. and Sophie. Gideon Shalwick: And that company I've exited from now, but it was a wonderful journey. Lots of learning experiences.

You asked, Dave answered!We're featuring a new segment of the No BS Marketing Show, Ask Dave, where Dave answers questions about everything from leadership to marketing.In this episode, he's asked, "Where will the largest ad agencies be in five years if they don't start focusing on REAL marketing?"Listen to this episode to get his answer!If you have a question that you'd like answered, send Dave an email to dave@massolutions.biz and he'll answer it on an upcoming episode of Ask Dave!

There are great people helping Shopify stores and there are bad ones. Here are the things to watch out for when deciding on where to turn. There are a few key facts that separate the real from the fakes. In this episode, I will share 3 things to watch from fraudsters and 3 great companies I know are there to help you succeed! Check out the new program: https://www.1000salesandbeyond.com/diamond-programSupport the show (https://www.facebook.com/groups/WinningWithShopify/)

Tips on how to advertise to generate high-quality leads with AJ Wilcox I had a sales guy come up to me and introduce himself and he said, "AJ we don't know what you're doing over here, but we're fighting over your leads. Keep it up." I think people being in the right mindset is really key with LinkedIn. When you move over to LinkedIn ads, your sales team is going to tell you "This is the perfect person. Thank you. We are talking to an ideal quality type of prospect." But we're still little ways out. They haven't started the project yet. We have to nurture this relationship. I really like combining search and social channels, because you really do give your sales team a little bit of a variety. You get those leads that want to close immediately, and then you also get the leads that will turn into the bigger deal sizes over the long term. [With Ads on Social] you have to catch their attention, and that's usually by giving free knowledge, free access to content. So, you have to options every time you're advertising on LinkedIn for traffic. You can either send them to your own landing page, which I prefer. You as a marketer, you can only change so many things with ads and try to draw people in. But you can increase performance by three, four, five, 10X if all you do is just understand your customer. Not everyone wants to post content on LinkedIn because maybe they're afraid of what their business colleagues think of them or whatever. But when you post it, it's by far the easiest network in the world to go viral on and people are having crazy success on the organic side. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ HOW TO ADVERTISE TO GENERATE HIGH-QUALITY LEADS [just click to tweet] HOW TO ADVERTISE TO GENERATE HIGH-QUALITY LEADS I had a sales guy come up to me and introduce himself and he said, "AJ we don't know what you're doing over here, but we're fighting over your leads. Keep it up." _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Doug: Well, welcome back listeners to another episode of Real Marketing, Real Fast. Today's going to be a real fast episode and it's going to be all around advertising and generating high-quality leads. So, make sure that your seatbelt is fastened and your hands are firmly on the wheel. Today guest in the studio is AJ Wilcox. He is a lifetime digital marketer who fell in love with LinkedIn and generating leads as a platform in 2011, and then he went off and founded his own company B2Linked.com in 2014 which specializes in LinkedIn ads, account management, training and consulting. Doug: Since then he has managed hundreds of accounts and a combined budget of 110 million Dollars in ad spend on the LinkedIn network exclusively. So, he's worked directly with several LinkedIn's top 10 accounts. AJ's entrepreneurial journey is deeply rooted in his faith. After he was fired from his last job, he was offered multiple job opportunities after he prayed to God to figure out what he should do, the answer came, and it all came down to starting his own business and he's never looked back. Doug: Not AJ is somebody I have seen online. I've followed him for a little while. And he's someone that I've wanted to have on the podcast for at least six months. So, I'm super excited to have him on the podcast. You're going to hear some just amazing information on how to leverage this platform to generate super high-quality leads, and you're going to want to listen to the section around being able to target companies where you can actually load a list of all the companies that you want your advertising to be shown to exclusively. Doug: So, with that being said, I want to welcome AJ to the Real Marketing, Real Fast podcast today. Well hey AJ, I'm super excited to have you on the Real Marketing, Real Fast podcast today. So, welcome to the show. AJ: Thanks so much, Doug. I'm excited about that awesome intro. Doug: Well, it's interesting because I saw your profile months an...

Tips on how to use data to improve your marketing with Bill Bice The hard part is how to use data to improve your marketing. Using it so that you're constantly getting better can be difficult. That's the hardest problem that businesses have, is executing on that day-to-day in the trenches working to get their marketing done. That consistency is what makes it work. There's always somebody bigger in your space. They've spent millions of dollars figuring out what works in that area. The hard part is figuring out, okay, how do we make that work for a smaller company? I love how much you talk about email marketing because that's what actually produces results. These days, LinkedIn is such a perfect place to do that. It's like going back in time and just starting at Facebook 10 years ago. All the clients and prospects you've ever talked to, that's your audience. If you're not constantly staying in front of them, then you're losing. That asset is devaluing every day. If you don't have a sales funnel behind that, that's going to take that audience and convert it into an interest in what you're doing, then there's really no point in creating all that effort. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ HOW TO USE DATA TO IMPROVE YOUR MARKETING [just click to tweet] HOW TO USE DATA TO IMPROVE YOUR MARKETING The hard part is how to use data to improve your marketing. Using it so that you're constantly getting better can be difficult. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Doug: Welcome back, listeners, to another episode of Real Marketing Real Fast. Today, we're going to talk about all things marketing and how to improve your marketing. My guest in studio today is Bill Bice. He has been an entrepreneur. He started his first company at the age of 14, putting him on the road, races with corporate sponsors. At 18, he started ProLaw Software, which was the first integrated ERP software for law firms. After that, he sold his company to Thomson Reuters. Bill became a venture capitalist, as a founding partner in the Verge Fund. He's been investing in high tech, high growth companies in the southwest. Doug: One of the core things that Bill has learned in building and investing in companies is that the go-to-market is always the hardest part of growing any business. With that, he got so frustrated in trying to find great marketing companies for the companies that he was investing in and working in that he decided to tackle the problem himself. A programmer at heart, Bill founded Boomtime, which tackles marketing as a technology problem. It turns out that when you follow the data, real good things happen. That's why Boomtime built the world's first marketing as a service platform called Fuse. Boomtime's marketing strategists follow the data. They have always known what will work and always reinventing the wheel. Doug: I think you're going to enjoy the conversation today and you're going to want to listen really close because Bill is going to drop a number of value bombs and some information as we talk about how to build and market your business and get it to the marketplace and do what works over and over again. Listen when he mentions one of the terms called mailbox mining. Without further ado, I'd like to welcome Bill to the Real Marketing Real Fast podcast today. Well, hey, Bill, I'm super excited to have you on the Real Marketing podcast today. Welcome to the show. Bill: Thanks. It's great to be here with you. Doug: I really enjoyed looking at your background and how you've transitioned what you're doing and created a new company to solve a problem that you had. If you want to share a little bit of your background with our audience of how you got started and how you worked that process to come to where you are today. Bill: Yeah, absolutely. I'm a programmer at heart. I wrote the initial platform for my first company, which was an ERP system for law firms and corporate legal depart...

Tips on how to grow your business with Virtual Assistants with Barbara Turley The Virtual Hub, really, we recruit, train, and manage Virtual Assistants All the businesses I was working with had the same problem; they all were too small revenue wise to hire staff, but unless they hired the staff they were never really going to be able to grow it properly, and get out of the trenches of the terrible overwhelm of running your own business. Hiring Virtual Assistants was part of the answer. Offshore has been held as the panacea to solve all cost efficiencies and lots of sort of problems in business. I will say it's not as simple as people think... No matter what size your business is if there's no profit left, there is no business. But unless you've got a business that has a very clear vision, then you have a strategy attached to that vision, and attached to your strategy are all your recurring task lists and project task lists and processes that are involved in running your business; your likelihood of success is lowered if you're not really having a focus on those kinds of things. We have some outsourcing strategy consultants that everybody gets to speak to first. Their job on that call is to dig and see, is this business ready for virtual assistants? Remember that every single business, no matter how small or how large, actually had departments. I always recommend that people just list out all those different little departments, and then underneath those departments, the first task that you want to do is to list what are all the tasks that need to be done daily, weekly, monthly, quarterly, annually. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ HOW TO GROW YOUR BUSINESS WITH A VIRTUAL ASSISTANT [just click to tweet] HOW TO GROW YOUR BUSINESS WITH A VIRTUAL ASSISTANT All the businesses I was working with had the same problem; they all were too small revenue wise to hire staff. Hiring a Virtual Assistant was the answer. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Doug: Well, welcome back listeners to another episode of Real Marketing Real Fast. Today's guest in studio is Barbara Turley. Barbara is an investor, she is an entrepreneur, and she is the founder of a company, and the CEO, of a company called The Virtual Hub that helps companies hire Virtual Assistants. It's a business that she started by accident that exploded over the space or the course of about 12 months, and has now become one of the leading companies that recruits, trains, and manages virtual assistants for businesses that need to free up more time and energy so they can go to that next level. Doug: Barbara's deep background comes from the investment banking side, so she is very keen and very smart when it comes to business, numbers, and making sure the business is making a profit. With her company Virtual Hub, she has a strong focus on customized training and ongoing career development, she ensures that her team is trained in cutting edge programs like HubSpot and Ontraport, to make sure that she meets the needs of her clients, and the unique needs that they have in digital marketing, social media, and personal assistant services. Doug: Barbara is a mom to a gorgeous daughter named Ruby, wife to her best friend Eddie, and an adventure lover with a passion for horses, skiing, tennis, and spending time in nature. So with that introduction, I'd like to welcome Barbara to the Real Marketing Real Fast podcast today. Doug: Well, welcome to the Real Marketing podcast today, Barbara. I'm super excited to talk to you and allow you to inform our listeners on the opportunity that exists working with a company like yours, and working maybe offshore, something they haven't done before. Barbara: Great to be on the show, thanks for having me. Doug:  So, do you want to share just a little bit of your background? Kind of how you got into this business, and fill in the blanks for our listeners. Barbara: Sure,

  There's a single sentence I use to gauge the belief level of those I'm selling. Here it is (and here's how it'll speed up your marketing education)...   Imagine a simple sentence that could help you identify the points where your potential customers are getting stuck before opening their wallets to give you cash...   Sounds good, doesn’t it?!   … and what if I could show you how to increase sales by using this sentence to show you the BEST way to communicate with your dream customers???   Well, Holy Batman (and all the Avengers)!    Watch this space... because that sentence exists, and I’m gonna show you how to apply it to your business!   “OH, WHAT?!!”  Yes, you heard me right!    FINDING YOUR CUSTOMERS OBJECTIONS   I first had this realization when I was coaching the original Two Comma Club X people, (way back in the day).   I realized that there was a single sentence that could help people identify where their marketing was lacking.   Over time, I started to develop this idea and test it out...   So today, I’m gonna help you to understand your customer more.    But first...   A BLATANT PITCH   What I’m about to share with you is actually taken from a segment of my first OfferMind event… and here comes the pitch ;-)   #Everyone should come to OfferMind.   Tickets are already selling fast, and I'd love you to be there.     We have an amazing event this year. We ONLY have 1038 seats and Russell Brunson is keynoting!   … and the swag, well that’s another story!   … BUT I’M NOT PROFESSOR X   One of the things I hated when I first started learning about marketing was that gurus would say things like:   “You gotta join the conversation that's happening inside your customers head.”    ...and I'd be like, “Okay,  how do I do that?” But that would be it… that was the sum of their advice!   It was frustrating for me...     I didn't understand what it meant to join the conversation in my customers head. I didn't know how to do it...   I was like, “ … what are you talking about? Are we talking a Charles Xavier X-Men kind of thing? How do I get  inside their head?”   … I felt like I was lacking some special power.   I didn't know how to actually pull off what these gurus were talking about!   … so I started coming up with a cool way to get inside my customers head by watching what they were saying.   CREATING A FRAMEWORK I don't like creating something that I can't measure, and so I put together this simple framework.   The framework massively follows the vehicle, internal and external false belief formula that we use to move a customer through the process of buying.   What's cool about this sentence is that it helps me figure out:   How ‘sold’ somebody is. Which false beliefs I need to crush.   I want to show you:   How the brain experiences the sale. The sentence that runs alongside each stage that helps me know where people are stuck.   When I join the conversation in my dream customers head, (using this technique) I can see whether the belief they’re stuck on is:    Vehicle Internal External    Then once I know where they’re stuck, I can engage with them in that place and help to move them along to the sale.   I’M A DETECTIVE   I do a lot of Facebook Lives, and as I'm doing them, I'm watching the comments to see the reactions.    There are certain things that my potential customer says that let me know:    “Oh my gosh, my sales message/ funnel is NOT doing a certain thing well enough…”    It's the way people say things which makes me think:   “Hmmm…  it looks like that person's stuck on internal based beliefs. They think that they’re NOT good enough to pull off what I'm showing them … or they don't think they have enough time?”   I run a sentence through my head to analyze comments and get inside the head of my dream customer   Let me ask you a question…   ARE YOU A SALESPERSON?   If you have a business, your hand should be up!   Q #2: Do people ALWAYS buy the moment they see your product?’”   A: Probably not!   What! But I thought your product was the best? I thought it was amazing...    (This is where it starts to get good my friend.)    Q #3: Why don't people buy?   A: (When I asked the audience at OfferMind they gave me these reasons)     No money. No content. Bad Stories. False Beliefs. Concerned about the ROI “I’ve got a few last questions before I buy, man.”    ...but ULTIMATELY, those are *NOT* the reasons why your customer isn’t buying… and it all has to do with HOW the brain experiences a sale.   NEW IS SCARY   I love the movie The Croods.   The daughter wants to have new experiences, and in the beginning, the father is really scared of leaving the cave.    He tells a story which ends with the words,  “...and one day she saw something new, and died!"   The fact is that there’s a part of EVERYONE’S brain that reacts the same way when it sees something NEW.   It's the same psychology.    Anytime something new pops up, we start to go into ‘crap mode’ and part of your brain starts to run red flags.   YOUR 3 BRAINS   One of my favorite books is called Pitch Anything by Oren Klaff. In the book, Klaff talks about the three parts of the brain that you actually talk to during a sale.   #1: The first brain you're talking to is the croc brain.   The croc brain is a picky and cognitive miser who's primary instinct is survival only. This means it’s looking for ways to reject you.    No pitch or message is going to get to the logic center of the other person’s brain without passing through the survival filters of the crocodile brain system first. And because of the way we evolved, those filters make pitching anything extremely difficult - Oren Klaff   People don't know they're doing it, but they’re actively looking for ways to say no.    People wanna be included in stuff. They want to be where they’re supposed to be. They want the feeling of togetherness that  oxytocin gives, but they don’t want to get kicked out of the tribe for doing the *WRONG* thing.   We want to be around other people. We want to be accepted but we also don't wanna be in places where we're not supposed to be.   Q: What does this mean for you and your product?   A: It means that when your customer comes into contact with something new, subconsciously they start to find ways to let themselves out of the pressure of actually doing the new thing.    This is such a huge deal when it comes to sales.    Your customer is looking for a logical way to release themselves from having to move forward.    Once you’ve satisfied the Croc brain that there’s no danger to its survival, you move on to…   THE MID-BRAIN   #2: The Mid-Brain is the part of the brain you pitching to if you satisfy the croc brain.    The mid-brain is concerned with status and position, so it starts to come up with objections like:     Oh my gosh, no! I don't belong in that category. I'm making the right decision. I'm gonna protect my status. I'm not supposed to be there. I'll have a status increase by saying NO, not, YES...   If you satisfy the objections of the Mid-Brain, you’ll move onto…   THE NEOCORTEX #3: The Neocortex =  the logical part of the brain.   .... we think the Neocortex is where the sale happens, but it only stands a chance of the other two brains have already decided to buy.   The Neocortex comes in to justify the sale logically.   When we speak about features…     this feature... this feature... this feature...   this feature...   … we’re speaking to the logic driven Neocortex and thinking that's where the sale happens.   BUT that's NOT what happens…   MAPPING THE SALE   I've figured out a way to map and measure how sold somebody is.   *This is powerful stuff*   Here’s how the brain experiences the sale…   #1: The possibility of product service working, in general.   What they're gonna ask is:    “Oh, you got this cool thing called funnels? Does it even work?”   They're gonna question the vehicle itself… Does it even work?   … and if they see a possibility that it could work, they graduate to internal based concerns.   #2: The Possibility that they might succeed   The very next thing that they're gonna say to themselves is:   “Oh, I see it works in general, but I just can't see myself pulling it off.”   A lot of people I coaching play *that move* thinking that they’re logically letting themselves out of the sale and taking action.    They're like:   "Hey, I believe that what you're talking about. Yeah, it’s true... but there's just no way I can pull that off."    That's means I sold their brain, one third…   I’ve got them past the first vehicle base hurdle, but then they got stuck on the second internal objection.   In their mind, the customer is saying things like:     Oh crap, I'm not a fit.     I'm not worthy. There's no way this is actually gonna work for me.     … so it’s your job to move them past this hurdle so that they can get a ‘YES!’   Once they graduate the first two hurdles, they get a ‘yes’ to the questions:   Is it possible? Is it possible for me?   If I can help them through the first two questions,  then they progress to the third category.   #3: The possibility of them having enough resources on the journey.   They ask the question:   “Am I'm gonna have enough?   They see that:   The Vehicle works. It's possible for them.   … but they don’t know if they’re gonna have enough resources to make the journey.   They wonder if they have ‘enough’…   Money Time Community support Support from spouse or family    The overall fear is that:   I don't have enough RESOURCES for my journey.   They see that it’s possible to make the journey... however, they’re worried about what it will take to get there.   … and so you have to resolve that concern.    The good news is that it's one of the easier objections to actually resolve.   FALSE BELIEFS   If you look at how your customer responds, it’s easy to run their reactions through a simple sentence to see which objection they need to move through...    The possibility of the product/service working in general = VEHICLE Possibility of the customer succeeding at driving the vehicle, (can they see themselves as the other person?) = INTERNAL Possibility of having enough resource for the journey = EXTERNAL   I hope that you can see that this is a *BIG DEAL* for your sales conversation!   Finally…   HOW TO BUILD A FUNNEL IN 11 MINUTES!   (Yes, it’s possible)   Occasionally, I’d walk out of a coaching session and Russell would say:   "Dude, glad you're done. I go live in 11 minutes! Can you finish this funnel?"    I'd be like,  “11 minutes to build a funnel? Oh my gosh!”   So in my head, I’d run through the exact formula I’ve just shared with you:   Vehicle Story Internal Based Story to change their internal beliefs External Based Story Plug into the frameworks Grab that page from this funnel… and that page from this funnel...    BOOM! … things are always soooo much easier with the right framework!   Until Next Time... #Get Rich, Do Good!   If you're just starting out you're probably studying a lot. That's good. You're probably geeking out on all the strategies, right? That's also good.   But the hardest part is figuring out what the market wants to buy and how you should sell it to them, right?    That's what I struggled with for a while until I learned the formula.   So I created a special Mastermind called an OfferMind to get you on track with the right offer, and more importantly the right sales script to get it off the ground and sell it.   Wanna come?    There are small groups on purpose, so I can answer your direct questions in person for two straight days.    You can hold your spot by going to OfferMind.com.   Again, that's OfferMind.com.

Tips on what to do when people unsubscribe from your email list with Doug Morneau What do unsubscribes mean, when should you be concerned, and does it really matter? Go have a look at your email list and just take a look and see what your stats and your numbers are. I would prefer that people unsubscribe, rather than ignore my email or just push it into the spam folder. The reality is unsubscriptions and people unsubscribing is not a bad thing. So I'm not suggesting in any way that you and I set out to increase our unsubscribe rates, but I'm just suggesting that we look at the metrics a little bit differently. So most of us have bought into this lie that we need to fit in, and when this is exactly the opposite of what we need to do. If you don't wanna give me your feedback, just hit the unsubscribe button, move along, and find someplace that you feel comfortable. Look at people that are unsubscribing from your list as if they're not your tribe _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ IS IT ALWAYS A BAD THING WHEN PEOPLE UNSUBSCRIBE FROM YOUR EMAIL LIST? [just click to tweet] IS IT ALWAYS A BAD THING WHEN PEOPLE UNSUBSCRIBE FROM YOUR EMAIL LIST? I would prefer that people unsubscribe, rather than ignore my email _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Doug: Well, welcome back, listeners, to another episode of Real Marketing, Real Fast. Today's solo episode's gonna be all about unsubscribe rates from your email list. So what do they mean, when should you be concerned, and does it really matter? So thanks for joining me today, we're gonna talk about unsubscribing and how my mind has been changed or my view of the stats around unsubscribes has shifted to a "Hey, thank you for unsubscribing." Now this may sound weird, but in this episode, I'm gonna unpack this a little bit and I just suggest that you open your mind and then after you've had a chance to listen to the episode and digest it, go have a look at your email list and just take a look and see what your stats and your numbers are. Seems today everywhere we go online, that, you know, I'm sure you'd agree, that we're bombarded with advertising and marketing messages. As email marketers, we're not exempt from adding to this plethora of marketing messages that all of us see as consumers. However, email marketers share the same fate that many other online marketing and media channels do too. When your email is sent and is ignored, it is not opened or it remains in the spam folder, email clients like Google take notice. So the new currency of the day in terms of social and as well as email is attention. Attention and engagement. So if you can't get somebody's attention and you can't get them to engage with you, you're gonna be punished for that. So, obviously, I would prefer that people unsubscribe, rather than ignore my email or just push it into the spam folder. But here's a hard fact. In my recent book I had just written, here's some information with regards to mobile. If you send a marketing message to your email list and your subscribers open their email on a mobile device and that email that you've crafted or your marketing department has crafted, does not display well on mobile, the reality is that a large percentage of these consumers will now mark your email as spam. So they're not marking it, they're not deleting it, they're not looking at it, they're opening it up and they're marking as spam. And to be exact, the numbers in the industry are about 34 percent of consumers have marked promotional emails as spam because they didn't work well on their mobile device. So that's a post or a podcast of a whole different topic, but the reality is unsubscriptions and people unsubscribing is not a bad thing. So I'm not suggesting in any way that you and I set out to increase our unsubscribe rates, but I'm just suggesting that we look at the metrics a little bit differently.

Tips on how to use podcasting to grow your brand with Jeremy Slate You need to know who your tribe is. You really have to nail down your talking points before you go on a show. Sum up your message into one very memorable thing, and one place to go. That's really the formula to nailing this podcast thing. Get really, really good at telling your stories and being flexible with it so it doesn't sound like you're reading. Don't wait until every single thing in the world is perfect to get started. That's never going to happen. That time period will never exist. You have to get started [now]. Think of the results you want to achieve in the end. Like what is the goal that you're doing this whole program for? Niche it down to who you serve, because that's going to help you figure out who the opinion leaders are.  On getting started: "I want you to consider if you don't do it now, what's going to happen in a year from now? What's going to happen in five years from now?" _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ HOW TO USE PODCASTING TO GROW YOUR BRAND [just click to tweet] HOW TO USE PODCASTING TO GROW YOUR BRAND Sum up your message into one very memorable thing, and one place to go. That's really the formula to nailing this podcast thing. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Doug: Well, welcome back listeners to another episode of Real Marketing, Real Fast. Today in studio I've got joining me, Jeremy Ryan Slate. He is the founder of Create Your Own Life podcast, which studies the highest performers in the world. He studied literature at Oxford University and is a former champion power lifter turned new media entrepreneur. He specializes in using podcasts and new media to create celebrity for himself, as well as his clients. He was ranked number one in iTunes, new and know worthy, and number one in the business category, as well as ranked number 78 in the top 100 podcasts by iTunes. Jeremy was also named one of the 26 top podcasts to follow in 2017 as well as 2018 by CIO Magazine, and also recommended as the best podcast to listen to by Inc. Magazine 2019, and the millennial influencer to follow in 2018 by Buzzfeed. So, the Create Your Own Life podcast has been downloaded now over a million times, in addition to that Jeremy is also a featured writer for Influencive and Business.com. So, after his success in podcasting Jeremy and his wife founded Command Your Own Brand Media, and the goal is to help entrepreneurs get their message out by appearing as guests on podcasts and help podcasters become more profitable. So, if you are a podcaster and you're looking to drive revenue, or if you have a business, you're an entrepreneur in the marketing department, and you're looking at opportunities to be a guest on other people's podcasts that have your audience as listeners, then stay tuned, sit down and listen, because here comes Jeremy Slate to the Real Marketing, Real Fast podcast. Hello, Jeremy, I'm super excited to have you on the show today and to draw in your expertise. I mean, you have achieved some amazing things in your life and your business. So, welcome to Real Marketing Podcast today. Jeremy Slate: Hey, thank you so much for having me, Doug. I'm really humbled that you took the time to have me out, I know, since you just recently rocked the mic on my show, so glad to kind of reciprocate, man. Doug: Yeah, I mean, I've been following you on social media for a while, and we connected at the New Media Summit, and it's just been amazing watching some of the stuff that your doing, but so you've got lots of confidence, lots of momentum, and you're moving forward. So, how do you work with people and kind of what's your superpower to help them grow their business? Jeremy Slate: So, I guess for a little bit of a backstory here, like I've my own podcast for a really long time called Create Your Own Life, and it was doing well to start out with,

Tips on how to use your data for better engagement and conversions by Phillip Davis When you improve engagement you also improve your reputation which happens with a combination of clean and complete data. Make sure you have clean data and make sure you have the information you need to understand who the user is behind that email address, so you can take better action and meet your user's needs. It's age, gender, location, marital status, the presence of children, homeowner status, and income. Those are universally useful across channels. If you're sending me over a file that represents emails that you've collected over the last 20 years, obviously the metrics will suffer a little. The Holy Grail is personalization. And so the idea is that every single person will get a tailored email or a tailored experience when they walk into a store or a tailored postcard or a tailored experience on your website based on the uniqueness of their data. One of the biggest marketing mistakes is not using the technology you have in-house to its full potential. Measuring and establishing benchmark KPIs is probably one of the most important things a marketer could do. Fill your data holes in and then you can go cross channel and so if they have an email list, let's get them a postal list because you know what's fascinating? Direct mail converts. It's like every relationship, it's the dance you do when you date. There's kind of a pacing and a right sequence to engagement takes place so don't try to go too far too fast. With the data, use it for understanding and just be appropriate with that use. Stay true to the voice of your brand. And if you don't know what the voice of your brand is, go figure that out.  _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ USE YOUR DATA FOR BETTER ENGAGEMENT AND CONVERSIONS [just click to tweet] USE YOUR DATA FOR BETTER ENGAGEMENT AND CONVERSIONS When you improve engagement you also improve your reputation which happens with a combination of clean and complete data. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Doug: Well, welcome back listeners to another episode of Real Marketing, Real Fast. Today, I've got a special treat for you. The guest joining us in studio today is going to share some really great information. If you have an email list, or you have a direct mail list, or you have a telemarketing list, Phillip is going to share how you can enhance that data to have a deeper, more engaged relationship and conversation with your clients, prospects, and subscribers. Doug: Phillip comes from a company called Tower Data, a company that I'm quite familiar with. He has been a data industry veteran for years. He is the Chief Business Officer for Tower Data, and he's held several high-ranking positions at other well-known players, such as CEO of RapLeaf, a division of LiveRamp, and the President of ConsumerBase where he ran its data division and their digital agency. And he's also worked with SVPMD, which is a newly-formed online division of EquiFax. But before that, Phillip was part of the management team that took Daily [Dalien 00:01:08] Technologies public. He's an exceptional, energetic, and personable guest. I'm sure you'll hear that as we carry on our conversation. Doug: Phillip really helps his clients identify better and more efficient ways to engage their prospects, or in this case, your prospects and my prospects and customers. And he holds a B.S. from the Vanderbilt University. I'm super, super excited today to have this conversation on how we can leverage the knowledge and the technology and data from Phillip's company to further enhance our existing databases to get better engagement and higher conversions. Doug: Enough of that, and let's get to the main show. Welcome, Phillip, to the Real Marketing, Real Fast podcast. I'm super excited to have you in the studio today, Phillip, so thanks for joining us. Phillip: You're welcome. My pleasure, Doug.

Makenna Held is the founder of the Your Leadership Recipe methodology, REAL Marketing, the Courageous Cooking ™ school, and an author, speaker, coach, and consultant and courageously markets in a way that is authentic, thoughtful, and provocative. This conversation will give you a sense of how to start or continue in your own authentic business (or life) path.

Doug Morneau is a serial entrepreneur since founding his first company over 32 years ago. Doug is a passionate lifelong learner and expert marketer with significant experience in email marketing. Doug has the ability to quickly understand concepts, adapt to new technologies and new media making  him a valuable contributor to any sales and marketing problem solving conversation, or marketing strategy session. Doug is a dynamic, powerful, and knowledgeable speaker that never fails to add value. In this episode we talk about email marketing hacks you can put to work immediately. We discuss how creating better flow in your personal life helps your business and how you can create that balance.  Check out Doug's podcast called Real Marketing, Real Fast  Grab your tickets to Growth Now Movement LIVE! before it's too late!

Tips on creating more traffic and revenue with effective SEO by Jeremiah Smith Google is now looking at something called user engagement metrics as the number one ranking factor, meaning it's the strongest thing that influences the way your site's going to rank in Google. Within the past couple of years, Google has just kind of silently swapped out their algorithm-based engine with an artificially intelligent engine. Links are really a big part of SEO and have been for a long time. So it's a little creepy, a little scary to some people, but really we don't need to think of it as something that is outside of us thinking about us, as much as it is something that is being fed by us. And one of the words in Google's mission statement and brand promise is "information." They want to organize the world's information. So what I like to do, is just to a large degree, let go and kind of trust Google. He's the Wizard of Moz is what they call him. He taught me so much about SEO just through his blog. He actually recently said that best practices used to be a thing, but now the new best practice is testing, A/B testing. So, what I've found is that if we go back to the good old fashioned thing that still works with human beings, then it actually works really well for link building as well, and that is PR. But those private blog networks are a mess, and they're a scam. I see a lot of that kind of stuff going on. We have to be really careful and shield our clients from that _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ MORE TRAFFIC AND REVENUE WITH SIMPLY EFFECTIVE SEO [just click to tweet] MORE TRAFFIC AND REVENUE WITH SIMPLY EFFECTIVE SEO As far as effective SEO is concerned, Google is now looking at user engagement metrics as the number one #ranking factor. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Doug: Well, welcome back. Let's listen to another episode of Real Marketing Real Fast. Today we're going to talk about SEO, but we're going to cover a couple different angles of SEO that we haven't talked about before. One is the new user metric that Google's using, the number one metric, which is user engagement. We're going to talk a little bit about testing keywords, and then artificial intelligence and how Google is now using this as a key part of their algorithm, well not their algorithm but the determining factor of how your website and my website gets ranked. Doug: So my guest today is Jeremiah Smith. He is the founder of a company called SimpleTiger. It's a boutique digital marketing agency that specializes in SEO for startups. For the last 12 years, Jeremiah has helped companies like Segment.com, Shopify, NBC, MTV, E*Trade, LG, and Sports Illustrated to see significant gains in their search results, organic traffic, and revenue. During his time growing SimpleTiger, Jeremiah has seen firsthand how clients have been unsuccessfully burned by other agencies, or in the past confused by misleading SEO strategies. The SEO industry is plagued with lots of smoke and mirrors, black-hat techniques, and a lack of transparency. Jeremiah's mission is to open up about what many other SEO marketers and agencies won't share, the best practices and frameworks that actually work. So people ask him, "Well, why share this?" And he believes that transparency is much needed in this industry where confusion runs rampant. With a fully distributed team, SimpleTiger has helped venture-backed startups with everything to lose, all the way up to the largest companies in the world, get on the first page of Google. There is no one size fits all approach to SEO, like some would have you believe, but there's a simple and effective right way to do it. So with that being said, I'd like to welcome Jeremiah to the Real Marketing Real Fast podcast today. Doug: Well, welcome to the Real Marketing podcast. I am super excited to talk to you today. SEO is I think a hot topic, or has been a hot topic,

Tips on team building to grow your business with Jack McGuinness Step back and ask, "What do we want this team to look like? How do we want it to operate?" The ability to listen and hear other people's perspectives, that's really, from our perspective, a pretty important skill in building and growing an organization If you just take some time for reflection in terms of getting to know each other it really can be the key that unlocks some potential that you didn't even know you had. There are some great psychometric instruments. All of them have their benefits. If they're used with the purpose of,  "how do we leverage our differences and capitalize on our similarities and commit to some specific behaviors that are important for this team at this time in its journey," then they can be really valuable. The first is what we call the structural foundation or the structural dynamics that are really critical for building an effective leadership team. And the second bucket piggybacks on the conversation we just had, is about similarities and differences at the individual level. Be prepared to hear feedback, be curious when you hear things that are different than your perspective, and curious when you receive feedback There's no perfect situation. In those situations where the leader is the problem, it's really hard. To be very frank, it's really hard to build a really great leadership team when the leader is the problem. Without addressing relational dynamics, the ability to trust and confront each other well and hold each other accountable, then you're sort of not attacking the right problem. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ TEAM BUILDING TIPS TO GROW YOUR BUSINESS [just click to tweet] TEAM BUILDING TIPS TO GROW YOUR BUSINESS Step back and ask, "What do we want this team to look like? How do we want it to operate?" _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Doug Morneau: Well, welcome back listeners to another episode of Real Marketing, Real Fast. Today we're going to take a slightly different approach, go in a different direction, but I think you'll see where we're going and why it's important to our organizations. My guest in the studio today is Jack McGuinness, and today we're going to talk about leadership. And you might be saying, "Hey, what does leadership have to do with sales and marketing?" And it has lots to do with sales and marketing, because how you effectively lead your teams, the feedback and the communications you get will have a direct result on how your marketing campaigns, your business grows, and how those tactics are actually executed in the marketplace. So in preparing for this episode, I had a little bit of a background on Jack. He's had 25 years' experience working with leadership teams, and he's worked with organizations both big and small in multiple industries. So after serving as an airborne ranger with the U.S. Army's prestigious 10th Mountain Division, he helped build a successful boutique management consulting firm where he served as the Chief Operating Officer for 13 years. Jack also has served as a CEO of a contract packaging company where he developed a passion for unleashing the leadership capacity of teams through an organization. Back in 2009, Jack joined forced with a West Point classmate to form Relationship Impact, a consulting firm focused working with CEOs to unlock the potential of their leadership teams. He also serves as a Senior Professional Instructor at John Hopkins Carey School of Business where he teaches courses on strategic management and human capital. He's a contributing writer to the Chief Executive Magazine, he also holds an MBA from the Hagan School of Business at Iona College, and a BS in Engineering Management from the United States Military Academy at West Point. So you can see that Jack is both well-decorated with his career in the military, and also with his leadership training and consulting work that he doe...

Tips on email list rental to generate leads and sales by Doug Morneau The three big lies of email list rental were that email marketing was dead, that it doesn't work, and that email list rental was illegal. The good news is, email list rental is alive and well, it's a great way to leverage your business, to have massive results in a very short period of time. Investigate the potential of renting email lists to add to your media mix to grow your business _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ THREE BIG LIES - THE REAL TRUTH ABOUT RENTING EMAIL LISTS TO GENERATE LEADS AND SALES [just click to tweet] EMAIL LIST RENTAL & EMAIL MARKETING The three big lies of email list rental were that email marketing was dead, that it doesn't work, and that email list rental was illegal. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Doug Morneau: Well, welcome back listeners to another episode of Real Marketing, Real Fast. Today's podcast is going to be a solo episode. I'm gonna talk about the book Three Big Lies: The Truth About Renting Email Lists to Generate Leads and Sales. So this is a book that I had published last year, became an international bestseller but what I'd like to share with you today are three main points. The back story of the book, how it came to be, a free offer and a juicy story that was not shared in the book, at the suggestion of my editor. Doug Morneau: So my entrepreneurial life began about 33 years ago, and as my business grew and gained some notoriety and success, we had some business challenges you might say, which I'll share a little further along. The comment I kept getting from people over and over again, hey, you have to write a book, you have to write a book, you have to write a book. I got so tired of people saying that I had to write a book. I mean, my wife was telling me that but I heard it from people in the business community, I heard it from friends and I thought nobody really wants to read a book that I'm gonna write, I'm not a writer. But they weren't talking about a business book, they were talking about a biography. For some reason, people found my life story and the challenges that we've had an overcome to be interesting but I just ignored it for years and years and then finally decided okay, maybe I'll write a book. Doug Morneau: I began doing some research and talking to some people about what it would take to write a biography and at one point when I was sharing a brief bit of my story, I had one particular company say, "I think you should skip the book and we should just go right to produce a movie." That convinced me that maybe the people that were around me and the people that cared for me that was telling me to write a biography might actually be on to something. I did what any good entrepreneur would do, I went online to do some research on how to write a book. Doug Morneau: Through my research, I came across a company in Los Angeles called Best Selling Publisher or BSP, and it's run by a gentleman by the name of Rob Kosberg. I'd done a lot of research and I thought hey, Rob looks like a pretty sharp guy so I bought the course. He had a course that was a "how to", it was about $800 and I went through the course and I thought Rob is a really smart guy, there are all the resources here how to do this. But quite honestly, I just didn't wanna do it. So I wanted to move on to the next step, and that was could I have Rob's company do all the work and pay him for a "done for you" service? I had received an invitation to go to Los Angeles and I knew full well in advance that I was likely to hire them for their done for service. Doug Morneau: This was May of 2017. I sat through the seminar and the training and I went up and I spoke to them and I said "hey, this is what I'm thinking and wanna write a biography" and I was very shocked by their response. Their suggestion was don't write a biography, that people who write and publish books generally don't mak...

What is up you beautiful people. We are starting this week off with such an amazing and inspiring guest. There's been a few people on this show already who have been super generous and our guest today is going to defintely keep up with the Doug Morneau, Author, Professional Speaker, and Podcaster is the host of the the new podcast called Real Marketing Real Fast and he consults with clients wanting to expand their B2B sales in the United States using email lists, social media, celebrity endorsements, and online advertising. We talk about his relationship with his granddad, and how that's been such a huge influence on him growing up. Also, the lessons he learns from him, are gold, and he gives you some real translatable advice from his own life experiences. We get into some entrepreneurial talk as well, as he leaves us with a little clue on how to to get his book for FREE, it's called the Three Big Lies, the Real Truth about Renting Email Lists to Generate Targeted Leads and Sales, it's also an International Bestseller! His second book, which is slated to come out later this year is such an important one. It takes a deeper dive into his personal life about battling prescriptions to stay healthy and alive in life and his business too. Doug's advice is super actionable, and there's no reason to start implementing it in your own life. LINKS BELOW Website - http://www.dougmorneau.com/ Twitter - https://twitter.com/DougMorneau Facebook - https://www.facebook.com/DougEMorneau/ Instagram - https://www.instagram.com/dougmorneau/ Real Marketing, Real Fast Podcast with Doug Morneau - https://itunes.apple.com/us/podcast/real-marketing-real-fast/id1287371602?mt=2 ----------- My instagram - http://www.instagram.com/therobinchoe

Tips on how to outsource with Jaime Jay My superpower is helping companies stop the bottleneck within their business. I'm a big firm believer in life balance. Not work/life balance. The quality of life, including work, personal, family, and enjoying it all. I am a huge advocate of trying my darndest to enjoy every aspect of the day This [delegation] is where I say it's okay to be selfish. It's actually okay, you must be selfish. I would have had my systems and processes ironed out from day one.  We highly encourage weekly meetings at a minimum. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ HOW TO OUTSOURCE AND MAKE LIFE BETTER [just click to tweet] HOW TO OUTSOURCE AND MAKE LIFE BETTER To outsource better I would have had my systems and processes ironed out from day one.  _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Doug: Well, welcome back listeners, to another episode of Real Marketing Real Fast. Today in the studio I've got joining me, Jaime Jay. He describes himself as a coach, dreamer, and connector. If you look at his website, and you look for Jaime a little bit online, I found a really interesting quote. It said, "There's not a court in America that would ever convict Jaime of a crime because he would probably know someone on the jury." My experience with Jaime has been he is a connector, he is a gentleman, and he is very polite and gracious in how he helps businesses and individuals to grow. He challenges himself every day, and he's an amateur hockey player, he's a starter geek who enjoys helping his clients to rediscover themselves and ask their why. Jaime's got lots of experience in the marketing space, in the podcasting space, and we're going to cover a lot of these topics today, but more importantly we're going to dive deep on how to leverage your time, how to consider outsourcing, hiring remote staff, to either help you start a side hustle if you're working someplace else, or if you're an entrepreneur and running your own company, how can you get some help so you can focus on what really matters in terms of driving your business, increasing your sales, and expanding your each? I'd encourage you just to sit back, tune in, listen in, and enjoy the conversation with Jaime. With that said, welcome to the Real Marketing Real Fast podcast, Jaime. Hey Jaime, I am so excited to have you as my guest today on the Real Marketing podcast, so welcome. Jaime Jay: Thank you so much, Doug. I can't even tell you how excited I am to chat with you today. Doug: Well I mean, we, obviously for our listeners, what you don't know is Jaime and I are in a mastermind, so we get to hang out and do a video call once a week so I was just super excited to hear that he could get me into the schedule and he could join us and share his superpower, so I want to turn it over to you and I want you to tell our listeners, what is your superpower? Jaime Jay: My superpower is helping companies stop the bottleneck within their business. Often times it's you, it's me, it's the business owners that are in the way of our own selves. My superpower is helping people identify that they most likely are the bottleneck in a very, very nice way, and showing them how to remove themselves somewhat and allow for someone to come in and support them so that they can scale the company or do whatever it is they want to do to achieve whatever success means to them. Doug: I like that. I like your approach, because you do it in a nice way, so I'd have to confirm that yes, you are very polite and gentle when you talk to people, and my approach tends to be offensive and a bit more in their face, so I appreciate your gentleness and telling people that's there's a better way to tackle this problem. Jaime Jay: Yeah, most definitely. A good friend of mine, Christopher Lochhead, he called the other day and he says, "Jaime you are the nicest guy in podcasting." Doug: Well, there you go. Why don't you explain,

If going out and connecting with new clients isn't your idea of how to have a good time, let's get that fixed right now. You don't have to be an outgoing extrovert to be successful at winning new clients. In fact, what I've found, is that the more introverts tend to have more success when …

Sarah Frink, CEO & Founder of Real Marketing Solutions is a creative, driven and radically authentic digital marketing strategist with a head for marketing and the heart of an entrepreneur. Sarah has the unique talent of taking complex ideas and breaking them down into actionable steps that get results. Four years ago, Sarah founded Real Marketing Solutions. RMS is a creative digital agency specializing in helping businesses create an online presence that converts strangers to followers, followers to leads and leads to paying clients. Sarah and her team offer social media training, end-to-end social media management, digital advertising, content design and self-study courses and group coaching for Do It Yourself marketers, virtual assistants and business owners. Business Building InsightsYour ideal client has to be attracted to your brand. There’s a certain amount of “personality of you” that needs to be in your branding. Be very clear on who your ideal client is. It is important to have consistent content strategy. For each social media site: Understand the platform. Learn the platform. Master the platform. Pick the platform where the majority of your ideal clients are in terms of demographics. Then create content specific to that platform. In order for content to be seen it has to be interesting and relevant to your audience. One idea is to teach people how to use your product or demonstrate the benefits behind the product. Behind the scenes posts are always interesting and get lots of views and comments. If you are going to share content from someone else, make sure to include your own spin on the topic. Resources MentionedVideo Editing Tools: Splice Video Editor by GoPro (http://spliceapp.com/) Camtasia (https://www.techsmith.com/video-editor.html) Contact Links Website (http://www.realmarketingsolutions.net) Facebook (https://www.facebook.com/TheRealMarketingSolutions/) Instagram (https://www.instagram.com/realmarketingsolutions/) Twitter (https://twitter.com/SarahFrinkRMS) LinkedIn (https://www.linkedin.com/in/sarah-frink-rms/) Gift Biz ResourcesJoin our Makers MBA (http://giftbizunwrapped.com/makersmba) program and access valuable videos, worksheets, and guides and connect with a community of gift biz builders just like you. It’s time to get moving on your dream. Get started today! If you found value in this podcast, make sure to subscribe and leave a review in (http://www.giftbizunwrapped.com/GooglePodcasts) . That helps us spread the word to more makers just like you. Thanks! Sue

Char Beck, photographer, videographer and coffee drinking extraordinaire has traveled the world in ways that many people can only dream of - a luxury that he never imagined when he began using a point and shoot camera back in college. In this episode, we talk about his work with the Mocha Club, what he’s learned from 5 trips to Africa about living in the present moment and how he ignores traditional marketing methods in favor of real relationship building in his photography business.

We’re creating Avatars! And no, not the ones from the movie. Today on DSO Secrets, we’re utilizing a marketing concept that allows us to visualize the types of patients we want to treat every day. The focus is on patient avatars. Designing an idealistic view of the patients you want to help; the ones whose experiences you enjoy. This concept allows us to create a harmonious relationship between patient and dentist. Listen in and give your practice the boost it may need.

The inevitability of a business world dominated by artificial intelligence seems to be the headline of the day, and yet the notion for many marketers may seem distant and unreal. On our Marketing Companion podcast, Tom Webster and I have been toying with this subject for years and decided it was time to devote a full-blown episode to the topic. Artificial intelligence and marketing -- what's real, what's now, what's ahead? Our latest episode is a far-ranging discussion that gets into: Customer service -- brighter days ahead The incremental change that is happening now AI as a source of innovation The revolution in marketing technology ... it's more than automation The impact on our jobs (Tom and I disagree on this point) You won't want to miss this timely and important discussion. Please support our extraordinary sponsors. Our content is free because of their generosity. Many thanks to our friend Scott Monty for the awesome show intro. Be sure to check out his amazing newsletter The Full Monty and his new podcast available here: fullmontyshow.com.   SaneBox is like a super-smart assistant who’s been with you for years and knows what’s important to you. It moves unimportant emails from the inbox into a new folder and summarizes them in a digest, where you can quickly bulk-process them. An average SaneBox customer saves 12+ hours/month. It works with any email provider, client or device. And we have a special offer for you. Simply go to sanebox.com/marketing to receive a risk-free 14-day trial and $25 off your initial subscription! With glowing reviews from TechCrunch, Forbes, The New York Times and emailers everywhere, you will fall in love with email again. BuzzSumo is the world’s best way to discover, analyze and amplify your content. Run over to BuzzSumo today for a 14 day free trial. Beyond data, BuzzSumo offers priceless insights into content discovery, monitoring, influencers, and outreach, content research and planning, and competitor research. It is an indispensable application for content research, analysis and SEO. Find out why so many Marketing Companion fans are now hooked on Buzzsumo. Check out BuzzSumo’s powerful technology to look at the hottest content trends down to the hour!

Here at C3Centricity, we have been measuring marketing priorities with our blog followers for several years. So here are this year's top marketing needs. Insight Development Insight development has moved from fourth position last year to first place this year. Even though we’ve been talking about it for decades most marketers are still struggling to find insights in their information. Insight development takes time & far more information than just market research. Major CPG companies spend weeks or months with a team of experts from different specialities including psychology. Don't leave it to just marketers and marketer researchers to work out. Understanding the Category and its Users These are the foundations of marketing, so it may come as a surprise to you to see them in the top five priorities for this year. Not to me. Our customers are changing dramatically, as we ourselves are too. Regularly update your brand personas & follow the changes in your customers as closely as you can. Also, don't forget that your competitors may also be changing and new ones are emerging as a result of these trends: • From ownership to sharing / rental • From service to data • From curing illness to prevention and wellness Therefore it is vital to understand what business you are in today & how your industry is likely to change in the future. Whether changes will happen because of consumer preferences or technical innovation, the time to prepare is now. How to be More Customer Centric Almost everyone understands the importance of customer centricity today and most companies have it as an objective. Why not decide now that this will be the year you put your customers at the heart of everything you do? Every time you take a decision ask yourself this killer question: "What would our customers think of the decision we've just taken If you need to convince management or your boss about the importance of customer centricity, here are a few statistics: • Customer centric organisations are 60% more profitable • The average revenue growth of Customer Experience Leaders is 14% points higher than that of laggards • 64% of people think that customer experience is more important than price in their choice of brand Increasing my Impact on the Business I love this priority because I believe we all dream of having more impact in our organisations. In particular, marketing and market research professionals feel the most pressure. The average tenure of a CMO in leading U.S. CPG companies has dropped from 48 months to just 44 months. In comparison, market researchers often complain that they have too few opportunities to get promoted. As a result, businesses often have relatively inexperienced professionals in the department as more senior personnel move into marketing or sales. The majority of MR departments also still report into the CMO, despite having a larger role to play in this information-rich age. Millward Brown Vermeer's Insight2020 research clearly demonstrated that over performing organisations had insights and analytics managers leading the business in customer centricity. This is a huge opportunity for the market research and insights professionals to finally get the business impact they crave. Innovation and Business Growth Despite the continued abysmal success rates of new product launches in many industries, companies continue to regularly launch them. They hope that their next initiative will be the one. According to HBR "Less than 3% of new consumer packaged goods exceed first-year sales of $50 million—considered the benchmark of a highly successful launch." I suppose that is why innovation and business growth remain top marketing priorities. After all, they are intimately connected. Business growth and the success of innovation rely heavily on the previous priorities of category and user understanding and insight development. You are unlikely to succeed with new product development if you don't have these basics primed.

Welcome to episode #458 of Six Pixels Of Separation - The Mirum Podcast. The title "Marketing Technologist" gets tossed around a lot these days. Most brands believe that this is an individual who can understand and implement better marketing automation solutions. I think that's short-sighted. For over a decade, I have watched Stephan Spencer become a true marketing technologist. This is someone who deeply understands how to use technology to make marketing better. Not a little better. Exponentially better. We first met in the early days of speaking at the Search Engine Strategies conferences. From there, Stephan went on to publish three seminal books on digital marketing (The Art of SEO, Google Power Search and Social eCommerce). After hearing him talk about the brand opportunities in the digital space, you will want to do two things: One, hire him (which isn't easy). Two, wonder how you can truly evolve your marketing team and think more lucidly (hint: have a notebook handy when you listen to this show). Enjoy the conversation... Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #458 - Host: Mitch Joel. Running time: 50:09. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here's is the my conversation with Stephan Spencer. Social eCommerce The Art of SEO. Google Power Search. Follow Stephan on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #458 - Host: Mitch Joel. Tags: advertising podcast audio blog blogging brand business book business podcast david usher digital marketing evolution Facebook flip the funnel google google power search iTunes search engine strategies social ecommerce stephan spencer the art of seo

Welcome to Real Marketing Bull: A humorous but REAL look at hype, exaggeration, lies, deceit, and CRAP marketers throw at us. This is the first episode that sets up this podcast. It is going to be one fun ride! See the complete description at Real Marketing Bull]]>

Instead of hiring an expensive marketing expert, you’re asking the real marketing experts: your clients and customers. See acast.com/privacy for privacy and opt-out information.