Podcasts about real marketing

Marketing leaders are being asked to drive more growth with less budget, fewer resources, tighter timelines, and more pressure from every direction while AI is being treated like the shortcut to replace entire marketing teams. But AI will not fix bad strategy, weak alignment, poor customer understanding, or broken marketing fundamentals. In part two of this master class conversation with Matt Hummel, CMO of Pipeline360, the focus moves into what it really takes to become the kind of CMO AI cannot replace. Not by chasing every new tool, adding more MarTech, or hiding behind automation, but by understanding the business as a whole, building trust across departments, speaking the language of revenue, and creating alignment between marketing, sales, product, leadership, and the customer. To lead marketing in a volatile market where expectations keep rising and the old playbook is no longer enough, you need to know how to: • Make sales an ally instead of your bitter rival • Build shared pipeline ownership across marketing and sales  • Communicate risk without becoming defensive • Connect marketing decisions to the larger goals of the business • Set clearer expectations with your team and leadership • Understand resource constraints without using them as excuses • Stay close to customers while leading strategy • Create momentum without pretending there is an easy button The best marketing leaders are not just managing campaigns, tools, reports, and dashboards. They are translating complexity into strategy the business can trust. The reminder is clear: AI will not fix bad strategy. More MarTech will not fix bad marketing. The CMO AI cannot replace is the one who understands the business, earns trust, aligns with sales, leads the team, knows the customer, and gets back to real marketing when everyone else is hiding behind tools. (P.S. If you haven't, listen to Ep. 149 for part one of this masterclass episode) Beyond The Episode Gems: Connect With Matt Hummel on LinkedIn Listen To Troy On Matt's Podcast, Pipeline Brew: The Evolving Role of CMOs & Community Building Visit Pipeline360 website to learn more about how they solve B2B marketers' biggest headaches Buy Troy's Book, Strategize Up: The Blueprint To Scale Your Business StrategizeUpBook.com Discover All Podcasts On The HubSpot Podcast Network Get Free HubSpot Marketing Tools To Help You Grow Your Business Grow Your Business Faster Using HubSpot's CRM Platform Support The Podcast & Connect With Troy:  Rate & Review iDigress: iDigress.fm/Reviews Follow Troy's Socials @FindTroy: LinkedIn, Instagram, Threads, TikTok Subscribe to Troy's YouTube Channel For Strategy Videos & See Masterclass Episodes Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com  

This week on Marketing Sucks, Amanda and Phil tackle a mistake too many business owners are making right now: confusing social media advice with actual marketing strategy. They break down why content tips, posting hacks, and follower growth tactics are only one tiny part of the bigger picture and why relying on them alone can leave your business stuck. Using the classic four Ps of marketing, they unpack the real difference between social media marketing and marketing as a whole, from product and pricing to placement and promotion. This episode is a back-to-basics reality check for brands that are taking advice from people who know how to grow an account but not necessarily how to build a business. If you have ever been told to just post more, raise your prices, or chase the next platform without a real strategy behind it, this one will call you out in the best way.What You'll Learn ✔ Why social media advice and marketing advice are not the same thing ✔ How the four Ps of marketing still shape smart business strategy ✔ Why product-market fit matters more than content tips ✔ How pricing affects positioning and perception ✔ Why promotion is bigger than posting consistently on social media ✔ How to tell whether advice is helping your business or just feeding the algorithmConnect With UsFor behind-the-scenes clips, hot takes, and conversations we don't always have time for on the mic, follow us on Instagram @grindsocialmedia.If you've been listening for a while, leaving a quick review helps more business owners find the show and stop wasting money on marketing that doesn't work.Thanks for listening and thanks for being part of this community.—

In this episode of Estate of Mind, hosts Tami Simms and Jack Miller are joined by Dakoda Collins of REAL Marketing to discuss how traditional farming strategies are evolving through QR codes, AI, hyperlocal content, direct mail, and digital integration. Learn how luxury agents are: Building trust through consistent marketing Using QR codes and smart data to identify seller interest Combining direct mail with digital retargeting Leveraging AI tools to improve content and client research Breaking into luxury markets through strategic branding and farming 0:00 – Introduction 3:20 – Why Traditional Farming Still Works 8:47 – Building Trust Through Consistency 10:03 – How Smart QR Codes Are Changing Real Estate Marketing 11:50 – Using Market Reports as a Digital Marketing Anchor 13:41 – Capturing Seller Interest Through QR Code Scans 17:30 – What Luxury Consumers Expect From Marketing 19:00 – Breaking Into the Luxury Market Organically 20:50 – Branding, Authenticity, and Consistency 22:59 – Why QR Codes Finally Work in Luxury Real Estate 25:56 – Creating Content That Positions You as the Expert 29:55 – “Outclass Everybody at the Mailbox” 34:32 – Using AI to Improve Real Estate Marketing 39:58 – AI Tools for Listing Prep and Luxury Client Research 43:58 – The Best Luxury Farming Strategy for New Campaigns 46:39 – Final Thoughts

Text me Your email for my Booking LinkMarketing Month is here on the Yoga Biz Champ podcast, and I'm kicking it off with my client Samantha from Yoga Strong.Samantha is one of those Yoga Studio owners who really studies marketing, tests what works, and shows up in a way that feels real, confident, and connected to her community.In this episode, we talk about what is working for her right now, how she thinks about social media, why she studies marketers like Alex Hormozi, and how Yoga Studio owners can get better at creating content that brings new students in the door.This is a great episode for any Yoga Studio owner who knows they need to stop overthinking their marketing and start showing up with more clarity, consistency, and personality.In this episode, we cover:• How Samantha approaches social media for her Yoga Studio• Why studying strong marketers outside the yoga world can help• What makes content feel more real and less forced• How to create posts that speak to future students• Why consistency matters when building trust• How marketing can help people feel your community before they walk through the door“Your marketing should help people feel the energy of your Yoga Studio before they ever walk through the door.Resources:Learn more about Yoga Strong:https://www.yogastrongnc.comFollow Yoga Strong:https://www.instagram.com/yogastrongncFree Yoga Studio resources:https://www.yogabizchamp.comBook a free strategy call:https://www.yogabizchamp.com/bookGet 50% off your first three months of Offering Tree, OR 15% off an entire year with my Exclusive Discount Link Offeringtree.com/yogabizchamppodcast Book a call with Mitch McGinley from the Boutique Fitness Brokers with my link. BOOK WITH MITCH HERE FREE RESOURCES AND BOOK A CHAT LINKhttps://yogabizchamp.link/podlink

Want to know how to get accounting leads without wasting money on marketing that doesn't perform?   In this episode, Christian Jones, TaxProMarketer CEO, and Sales Manager Noah Jenks break down real Q1 2026 client success stories to show what is actually working right now for tax and accounting firms that want more visibility and more qualified leads.   You'll hear real examples of firms…    Generating organic website leads.   Building stronger Google review momentum.   Improving keyword rankings.   Creating consistent lead flow through better SEO, stronger websites, and strategic advertising.   If you've been wondering how to get accounting leads, this episode is packed with practical insight for tax and accounting firm owners who want a stronger return on their marketing investment.

AI is supposed to make marketing faster, but why aren't results improving? Discover how marketers are using Claude to make smarter decisions, identify bottlenecks, and turn data into real strategy. If you want better marketing results, not just more output, this episode is for you.And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==05:27 Adapting to AI in business08:42 Embracing AI in the workplace12:58 Improving marketing operations and data analysis15:00 Using AI for competitor research18:37 Blending marketing and technical skills21:28 AI gone rogue in business ops24:48 Exploring AI agent possibilities==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast==Leave a Review==Hey there, StrategyCast fans!If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

In this lively and insightful episode of Uncover the Human, Lyn Wineman brings her signature energy, humor, and wisdom to a conversation about branding, joy, and what it really means to connect with people. From playful props and unicorn headbands to deep reflections on business growth, Lyn shares how KidGlov's own rebrand mirrors the evolution many leaders and organizations face: growing from founder-driven identity into something bigger, clearer, and more intentional. Along the way, the conversation explores how branding is less about flashy visuals and more about understanding who you are, what makes you different, and how to communicate that in a way people can truly relate to.What makes this episode especially compelling is the way it ties marketing, leadership, and humanity together. Lyn talks about the power of empathy over data, why audiences need to feel seen, and how joy at work can unlock better performance, creativity, and connection. It's a thoughtful, funny, and energizing conversation for anyone curious about authentic branding, meaningful work, and the human side of business.

"Visibility isn't about a huge marketing budget — it's about strategy, consistency, and showing up where your community already is." -Kristen Olson Small businesses don't need massive marketing budgets to get noticed — they need the right strategy. In this solo episode of Turmeric & Tequila, host Kristen Olson breaks down practical, no-fluff marketing strategies that entrepreneurs and local businesses can implement immediately to increase visibility, attract customers, and grow their brand. Drawing from 20+ years as an entrepreneur, brand partner, and athlete, Kristen shares the same marketing approaches she has used while working with companies like Reebok, Red Bull, and Champion, along with building her own businesses and a top 2% globally ranked podcast. This episode was inspired by an upcoming community event where Kristen will be speaking about marketing for local and small business owners who want results without spending thousands on agencies or complicated advertising funnels. If you're a founder, side-hustler, or entrepreneur trying to grow your brand in today's noisy marketplace, this episode delivers simple, actionable marketing strategies you can start using today. Kristen covers: Simple SEO strategies anyone can implement Smarter social media marketing Cost-effective ways to build visibility The power of partnerships and community Why real-life events still matter in a digital world Practical steps to start marketing your business today No huge budgets. No marketing overwhelm. Just real strategies that work. SMALL BUSINESS, BIG VISIBILITY Speech Deck 2026 (PDF) Time Stamps: 00:00 - Intro & Welcome 00:29 - Episode Overview: Small Business Big Visibility 00:36 - Special Event Announcement & Talk Structure 01:05 - Sponsor Shoutout: Colorado Clownfish Swim School 01:21 - Sponsor Shoutout: Declan James Watches 02:45 - Host Intro & Background 03:40 - The Truth About Visibility & Marketing Myths 05:15 - SEO Basics: Google Looking for Clarity 05:45 - Strategy #1: Answer Questions People Ask You 06:45 - Strategy #2: Use Words Your Customers Use 08:00 - Strategy #3: Consistency Beats Perfection 09:00 - YouTube & YouTube Shorts Strategy 10:20 - Social Media Strategy: Avoid Burnout & Stickers/T-Shirts 12:00 - Three Pillars of Social Media: Value, Authenticity, Consistency 13:15 - People Follow People, Not Businesses 14:30 - You Don't Need to Go Viral 16:00 - Three Types of Content: Education, Story, Community 17:30 - Mindset of Abundance & No Fear of Copycats 19:00 - The 80/20 Rule: 80% of Business from 20% of Clients 20:00 - Opportunity Cost & Balance-ish Life 21:30 - Cost Effective Visibility: Podcast Guesting 23:00 - Pro Tip: Ask for Podcast Content Files to Repurpose 24:30 - Strategic Partnerships & Collaboration 26:30 - TNT Affiliate Partners Page & Collaboration Mindset 28:00 - Community Storytelling & Press Record Strategy 29:30 - The In-Between: Non-Measurable Metrics Matter 31:00 - In-Person Events = Marketing Gold 32:15 - Five Actionable Strategies You Can Implement Today 32:45 - Action Item #1: Five Common Customer Questions 33:30 - Action Item #2: Social Media 2-3 Times Per Week 34:30 - Action Item #3: Reach Out to One Potential Partner 35:15 - Action Item #4: Plan One Small In-Person Event 36:00 - Final Thought: Marketing is About Clarity & Connection 36:30 - Thank You & Final Sponsor Callout 37:00 - End Kristen Olson Kristen Olson is an entrepreneur, speaker, and host of the Turmeric & Tequila podcast, ranked in the top 2% of podcasts globally. A former Division I athlete and 5-time CrossFit Games competitor, Kristen has spent over 20 years building businesses, brands, and communities. She has worked with companies including Reebok, Red Bull, Champion, and numerous wellness and performance brands, helping connect strategy, storytelling, and partnerships to create authentic visibility. Through speaking, coaching, and her media platform, Kristen helps entrepreneurs, athletes, and leaders grow their businesses, build meaningful relationships, and show up powerfully in their communities. Connect with T&T: IG: @TurmericTequila Facebook: @TurmericAndTequila Website: www.TurmericAndTequila.com Host: Kristen Olson IG: @Madonnashero Tik Tok: @Madonnashero Website: www.KOAlliance.com WATCH HERE   MORE LIKE THIS: https://youtu.be/ZCFQSpFoAgI?si=Erg8_2eH8uyEgYZF   https://youtu.be/piCU9JboWuY?si=qLdhFKCGdBzuAeuI https://youtu.be/9Vs2JDzJJXk?si=dpjV31GDqTroUKWH

In this episode of the Tactical Dent Tech Podcast, John Highley shares a major update on the upcoming release of his new book, PDR Empire — the first marketing book written specifically for the paintless dent removal industry. After years of teasing the project, the book is officially finished, designed, and ready to launch. The only thing left is time — and that window is coming fast. John breaks down: Why PDR Empire focuses on timeless marketing principles instead of trendy tactics How the book avoids outdated platform tutorials that change every year Why this framework worked 10 years ago and will still work 10 years from now How real-world marketing stories from his own business are woven into every chapter He also explains what makes this book different: A QR-code–connected video course built into the book Practical walkthroughs for Facebook, Instagram, Google, and AI tools A learning platform designed to evolve without rewriting the book A concise, high-impact format — roughly 100 pages, no fluff Whether you're marketing for hail damage, door dings, or full-scale shop growth, this book was built to apply across every PDR business model. John also shares: Launch timing expectations Possible giveaways and review incentives Why this project isn't about selling — it's about building something that creates real fruit in the industry If you've been waiting for a clear, foundational marketing guide built specifically for PDR techs, this episode gives you a behind-the-scenes look at what's coming and why it matters. PDR Empire is almost here.

Most gym owners think marketing is about getting more leads. Last week, a gym owner told me he spent $8,000 on Meta ads and got 147 leads. His agency sent charts, graphs, the whole victory lap. So I asked one question: How much revenue did it produce? He didn't know. And that's the real problem in 2026. It's not the owner. It's not the agency. It's that almost nobody knows what the job actually is. In this episode, I break down the gym owner's real job as the head of marketing, the only three ways revenue can grow, and a simple framework to identify which lever your gym should focus on right now. If you're running ads, posting content, and staying "busy" with marketing, but your revenue isn't moving the way it should, watch this all the way through. Want the AI tool that calculates which revenue lever matters most for your gym? DM 333 to @GSDGyms on Instagram. Listen to the audio version on the Behind Gym Doors Podcast.

In this episode, we uncover the real reasons most insurance agencies struggle to grow and why relying on old-school sales tactics is no longer enough. We're joined by Andy Neary, who shares how he rebuilt his career from scratch in a market where no one knew him and why building a powerful personal brand became the game-changer that transformed his business.From the importance of patience in marketing, to the 90-day “this isn't working” phase, to the moment the hockey-stick breakthrough appears, this conversation is packed with the mindset, discipline, and strategy agency owners desperately need today. If you want to understand the core pillars of an effective marketing strategy and how consistency compounds into massive growth, this episode is your roadmap.Perfect for agency owners, producers, marketers, and anyone ready to stop surviving and start scaling.Join the elite ranks of P&C agents. Sign up for Agent Elite today and get exclusive resources to grow your agency!

Steve Larsen joins Mark Crandall on the Purpose Chasers Podcast to challenge the one-funnel myth. Learn why real marketing starts long before the funnel – and how Steve scaled freedom by solving people's real problems.Key Takeaways:– Funnels are effects, not strategy– How to create pressure before you launch– The humble pie of real offer creationFollow the podcast for more weekly truth bombs.Leave a rating if this shifted your mindset.Drop a comment and tell us your favorite takeaway.Follow Mark on IG → @organicwordnerd

What happens when a tech minded gamer swaps code for colour and decides to make salon tech & marketing sexy?In this episode in the Inner Sanctum, we sit down with Brayden, founder of Your Salon Support and host of the podcast talk show, Can We Go Live, to unpack how salon owners can make tech and marketing feel sexy, simple, and smart again.Brayden shares his journey from the video game industry to the hair and beauty world, building systems that help salon owners move beyond the “post and hope” marketing mindset. We dive into the thinking behind his YSS Loyalty platform and how it's reshaping the way salons connect with their clients, building real loyalty without relying on discounts.You'll also hear how to turn memberships into recurring revenue, why your email list might be your most underused asset, and how small tech shifts can make a big impact on client retention, consistency, and growth.What We CoverThe 4 pillars of salon marketing Loyalty that lives on your client's phone (and why it works)How to make memberships make sense for hairFilling last minute gaps without cheapening your brandThe one marketing tool you need to turn on todayThis isn't just a conversation about marketing systems, it's a wake up call that the future of your salon is already in your hands.Timestamps00:00 Episode Summary 02:42 Journey from Video Games to Salon Support 04:30 Building a Business in Salon Support 07:42 Marketing Strategies and Diversification 15:44 Loyalty and Membership Programs 25:00 Understanding Your Audience 25:15 Effective Use of Availability 25:59 Rebooking Strategies 26:37 Innovative Commission Tracking 27:44 Building Loyalty Without Cheapening 28:31 Integrating with Modern Software 31:39 Making Tech Sexy in the Salon Industry 35:09 Remote Team Dynamics 41:39 Expanding Globally 45:17 The Importance of Email Marketing 46:47 Conclusion and Final Thoughts

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Still chasing the latest AI tool without knowing what problem it solves? In this episode, Daniela and Lucy shift the conversation from tool obsession to strategic problem solving. You'll discover how to track your lead sources, calculate your true client acquisition costs, and use AI to strengthen your marketing foundation. If you're ready to scale with data, this episode walks you through a quick way to understand where your clients come from, what it costs to acquire them, and how to optimize your efforts with AI. In this episode, we discuss:  How to track lead sources with a simple notebook system at your front desk Why SEO optimization and weekly blog posts matter for spa lead generation How to use AI tools like ChatGPT and Whisper Flow to create content faster Moving from shiny object syndrome to strategic AI implementation Resources Mentioned in Episode #454:  Marketing Month Part 2: Using AI to Solve Real Marketing Problems (Not Just Add More Tools) Wispr Flow for voice to text transcription Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here. IG / @addoaesthetics WEB / addoaesthetics.com YOUTUBE / @addoaesthetics LINKEDIN / @addoaesthetics   ABOUT THE SPA MARKETING MADE EASY HOST      About Your Host, Daniela Woerner Daniela Woerner is the founder and CEO of Addo Aesthetics, a leading community for aesthetic professionals, and the creator of the Growth Factor® Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems. With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability. Her mission? To transform overworked aesthetic professionals into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth. As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up. Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!

5-Day Storytelling ChallengeWhether you're looking to boost sales, enhance marketing, or captivate audiences in meetings, this challenge is for you.To sign up, go HERE.SHOW NOTES:In this episode of Stories With Traction, Matt Zaun talks with Kristen Pucci, Founder and CEO of KRAE Creative & Talent, to explore why most leaders get marketing wrong and how to fix it through brand clarity, human connection, and strategic authenticity.Kristen shares her journey as a creative navigating a family of engineers, how vulnerability became her business superpower, and why documenting is the new marketing.This conversation covers everything from viral content myths to raising resilient daughters, building personal brands with substance, and how female leaders can thrive. In this episode, you'll learn:✅ Why documenting is more powerful than creating content from scratch✅ How leaders can stop chasing trends and start anchoring in authenticity✅ The mindset shifts necessary to succeed in a noisy, AI-driven world…and much more!BIOS:Kristen Pucci is the founder and CEO of KRAE Creative & Talent, a brand strategy and marketing firm that helps organizations create compelling, authentic brands. With a background in psychology and a talent for storytelling, Kristen empowers leaders to lean into their testimony, clarify their message, and build cultures that actually care.Matt Zaun is an award-winning speaker and strategic storytelling expert who shows leaders how to inspire action and drive results through the power of story. With a track record of helping 300+ organizations transform sales, marketing, and culture, Matt helps decision-makers lead with clarity and connection.

In this keynote from the Possible conference, GaryVee goes off-script and into the real tactics brands need in 2025. From attention shifts to marketing ROI to the power of creative, he answers raw, unfiltered questions from the crowd. Whether you're a founder, brand builder, or agency lead, this is a must-listen if you want to win where people's attention actually is.

Are you just another pest control company, or are you building a brand that stands out? In this episode, Allan Draper sits down with Andrew Peluso, founder of Pesty Marketing, to talk about what really separates high-growth PCOs from the rest. From targeting the right audience to dialing in your messaging and actually backing it up, this conversation is packed with practical advice for PCOs ready to grow past the $1M mark and dominate their market.They cover:Why most PCOs blend in (and how to avoid it)Real-world ways to differentiate your brand (hint: it's not your logo)Why niching down doesn't mean losing customersHow your marketing impacts every part of your business, from ops to hiringWhether you're at $500K or $5M, this episode will challenge how you think about growth, marketing, and what it takes to lead a pest control company that truly stands out.Tune in and take notes, this one's a blueprint for next-level scaling.

Don't get it wrong: memes are the TRUE language of the internet. So, how do you master them? Daniel and Jay unpack why memes are the true language of the internet, how brands (yes, even the “boring” ones) can use them effectively, and the practical tricks for making content go viral. Daniel shares how memes helped him build a massive media business and how to reverse-engineer the perfect comment section. Jay dives into the rise of video memes, platform-specific tactics, and the overlooked importance of format variety. This short ‘n sweet Bathroom Break is all about being a memelord. And it's short and sweet.

If you're waiting until everything's perfect before showing up, you're already losing leads. Too many professionals still think marketing is a one-time ad, a printed card, or a lucky viral post. The truth? That mindset is killing your visibility. In this episode, Chris Schwager unpacks why simplicity and action beat perfection every time. Learn how a seasoned business broker got it all wrong and how you can avoid the same trap. From capturing low-pressure B-roll to using a teleprompter at your desk, Chris reveals the mindset shift and practical approach that will get you showing up consistently and winning new business.

Hey law firm owners—if you've ever wondered why your marketing isn't working the way you expected, this episode breaks it all down in a way that finally makes sense.Here's what you need to know:

Do you want prospects to find you and ask you for help or would you rather hunt for them and try to sell them? The first option is called a relational approach and the second is a transactional one. I created the original ISO Model Course in 2017 when I was in the hunt of optimizing my first solo cleaning company in Upstate New York.At this time, I was wrapping up a strategic process of earning more and working less so I could be with my family more. I never realized it would become a course for other solo cleaners out there. Some of my foundational lessons revolved around this concept of relational marketing with course modules such as “Real Marketing”, “Profile to Win”, “Price to Win”, and so on. Last month, I decided it was a good time to revamp the course to make it more relevant to 2025 by teaching weekly lessons in the Solo Elite Membership. In this episode, I am giving you a glimpse of my most recent lesson called “Profile to Win II”. The mindset in this clip is very important. Listen and then explore my business profiles and others in the industry. Study. Implement. Improve. 

Are you just making noise online or actually building a brand? In this episode, Shelby Clement exposes the biggest marketing mistakes businesses make and reveals the real strategies that drive sales, growth, and long-term success. If you're tired of chasing viral trends with no results, this is the wake-up call you need!

From sensational headlines to practical applications, industry visionaries Chris Perry and Jason Alan Snyder join the podcast to examine the state of AI in marketing today. Huge shifts are underway as brands consider how to apply AI in response to this “year of agents,” regulatory implications and determining what is manipulation versus participation. Those who win will be the brands that make AI their most powerful partner.Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.

The importance of a holistic data strategy, optimizing the marketing tech stack, and being a true behaviorist are all topics we dive into with retail veteran Jesse Blount of National Vision in this podcast episode. He shares his experiences in pulling together all the moving parts of tech investments, personalization and identity capabilities to successfully deliver seamless experiences while always maintaining a lens of increasing efficiency. Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.

What's up, folks? It's Brad Lea back again with another episode of Dropping Bombs! Today, I've got a really awesome guest to introduce—Mason Dorner is in the house, and if you don't know him, let me tell you: Mason is a marketing genius, the co-founder of Ascendant Marketing, an entrepreneur with a wine company, and a man who knows how to scale businesses. In this episode, we dive deep into the world of real marketing—not the kind you see from people who took a weekend course but the kind that drives massive ROI and scales companies. Mason's insights could change how you look at marketing forever. If you've been struggling to scale, wondering why your ads don't work, or just want a no-BS guide to making your business boom, this is the episode for you. What You'll Learn: How to identify real marketing strategies.   Highlights: Transparency in Marketing Agencies Key Elements of Effective Advertising Practical Advice for Businesses Warning Signs for Hiring Agencies Personal Branding Challenges Brad's Take on Hiring Marketing Experts Resources Mentioned:  https://www.masondorner.com/?fbclid=PAZXh0bgNhZW0CMTEAAaadOYLl70gEjD6_gDJhV8TqMkZnIx_pzicMbQ64L6X_1EFzpNqAPhJScCI_aem_ACrwsLYih_EV-fw31v0mbQ  You can follow today's guest at: https://www.instagram.com/mason_dorner/    Watch the full video episode on Brad's Rumble here: https://rumble.com/c/c-2544182 Watch the full video episode on Brad's Youtube here: https://bradlea.tv  

In this powerful episode, Natalie sits down with marketing legend Seth Godin to discuss game-changing strategies for female entrepreneurs. From redefining what it means to "do it all" to how to become the go-to expert in your niche, this conversation is packed with invaluable insights. Seth shares his unique perspective on creating viral content, scaling your business, + being an intentional entrepreneur. Whether you're struggling with marketing consistency or feeling overwhelmed by the noise online, this episode offers practical advice to help you stand out and thrive. Tune in for an empowering conversation that will reshape how you approach your business and marketing strategy! CHAPTERS 04:00 - Understanding the Freelancer vs. Entrepreneur Mindset 06:20 - The Importance of Defining Your Niche 08:40 - Navigating Fear and the Concept of Leaving Money on the Table 14:30 - The Balance Between Passion and Professionalism 16:20 - The Power of Saying No and Intentional Choices 27:00 - Social Media Strategy and the Guilt of Not Being Everywhere 41:00 - The Power of Constraints 45:00 - Marketing as Storytelling 53:00 -Introducing Seth's New Book RESOURCES + LINKS Join Growth Day To Access All of Natalie's Keynotes & Unlock The Best High-Performance Systems + Tools.  Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based Business. Get Our Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More.  Drop Us A Review On The Podcast + Send Us A Screenshot & We'll Send You Natalie's 7-Figure Operating System Completely FREE (value $1,997)  FOLLOW bossbabe: @bossbabe.inc Natalie Ellis: @iamnatalie

Listen in as Sonny Dalal shares insights from his two decades of experience in the life sciences/healthcare industry. He discusses the delicate balancing act of a highly regulated industry to fiercely protect patient privacy while also using data and technology to innovate reduce costs, and better serve consumers and healthcare providers.Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.

Acxiom's Jess Simpson joins the Real Talk about Real Marketing podcast for a fascinating conversation around digital transformation and what it takes to build an enterprise-level intelligence-based strategy. Discover what smart actions are necessary to establish continuity between adtech and martech.Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.

Change Agent Kumar Subramanyam of HP joins the podcast to break the role of data science in driving business outcomes, why activation doesn't matter if you can't measure it, and how to keep an eye toward future customer value. It's a conversation you won't want to miss!Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.

The adtech/martech landscape is focused on interoperability, composability and collaboration. David Wells of Snowflake joins the podcast to talk all things data clean room including “Franken-graphs,” hyper-scalers and the importance of a data and identity foundation.Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.

Ted Dixon of Acxiom joins the podcast to discuss all things adtech and partnerships. From working an event like Cannes to the details of packaging data or gaining efficiency with AI, Ted delves into how to know you're getting it right in adtech.Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.

On this episode, we welcome Kevin Donlin back to the show. He’s the #1 Authority on Real Marketing in a Digital World, and founder of Client Cloning Systems. We’ll discuss how to grow your business with Real Words and Real Media. Kevin shares over $500 million of ideas to implement! You can learn more about […] The post 361: How to Grow Your Business with Real Words and Real Media – Interview with Kevin Donlin, The #1 Authority on Real Marketing in a Digital World first appeared on Persuasion by the Pint.

Eddy teaches us about the complexity of digital marketing and gives us tips for creating a long-haul brand. Learn about building an online presence, using social media data collection to your benefit, issues with balloting posts, what your can do with marketing data, red flags for hiring marketing people, and telling a story with your posts on this episode of The Construction Life Podcast. Find Eddie Brenes of Toolbox Marketing at ToolboxMarketing.ca and @ToolboxMarketingAgency. Reach out at Info@ToolboxMarketing.ca and 226-218-2135. Stay connected with The Construction Life Podcast by texting Manny at 416 433-5737 or emailing him at manny@theconstructionlife.com. If you have something to contribute to the podcast, email info@theconstructionlife.com to schedule a time to join us in studio. Are you interested in the latest trends in building, renovation, home improvement, real estate, architecture, design, engineering, contracting, trades, and DIY? Look no further! Our construction podcast and social media content cover a wide range of topics, including project management, safety, best practices, business development, leadership, marketing, customer service, productivity, sustainability, technology, innovation, and industry news

Bryan Donovan joins the Real Talk about Real Marketing podcast to discuss the wide variety of data available to marketers, how it can be used to power business, and what it means to have truly ethical data practices.Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.

The word strategy feels overused these days but how do we know if we're just marketing by accident? And if we know that we're just kind of winging it, how do we stop? I've brought Tayler from Enji to talk all about what a REAL marketing strategy looks like, and how we as small businesses can actually use one to grow our businesses without losing our minds in the process.

Your brand serves as your calling card in the market. And because at any one time 95% of customers are not in market, your brand also serves as future demand. In this first episode of the newly expanded podcast of Real Talk about Real Marketing (previously Real Talk about Identity), Acxiom's Tammy Ammon joins hosts Kyle Hollaway and Dustin Raney to dive into the value of a brand and some real-world brand successes and failures. Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.

Justin joined The Real Marketing Podcast to talk about everything content distribution. They dive into metrics to keep track of, operations to distributing content and the 3C methodology to putting out engaging content for your company.Justin discusses how individuals and companies need to rethink how the create and distribute content and some of the best strategies he's seen and used to take the heavy-lifting out of distributing and repurposing content. ***CONNECT

Welcome to our podcast, where we bring you exclusive conversations with industry experts. In this enriching episode, I, Tiffani, have the pleasure of interviewing Ashley Gonzales, the esteemed Education and Marketing Specialist at Paris Lash Academy.Join us as we delve into Ashley's wealth of knowledge and experience in the lash industry. In this insightful conversation, Ashley shares invaluable insights, expertise, and strategies gained from her multifaceted role in education and marketing at Paris Lash Academy.We'll explore a wide range of topics, from the latest trends in lash education to effective marketing strategies that empower lash artists to thrive in today's competitive market. Ashley's expertise promises to provide actionable advice and inspiration for lash artists, salon owners, and beauty enthusiasts alike.Get ready to gain exclusive insights from a renowned expert in the field. Join me, Tiffani, in this episode, as we unravel the expertise and wisdom shared by Ashley Gonzales from Paris Lash Academy, and gain valuable insights to elevate your journey in the lash industry.find her at @ashleygpla on IGshop: https://www.plapro.com/

Welcome to another brand new episode of Ultimate Ambitions!  You've never met anyone like today's guest, the one and only, Bruce Cardenas. He's a man who has lived a plethora of lives, from serving in the Marines and the LAPD, to becoming a successful corporate executive.  Bruce's zest for life and his unique journey are sure to leave you inspired. Buckle up and get ready, this episode is filled with invaluable lessons on resilience, determination, and the transformative power of relationships. From sharing his philosophy of giving products to influential people, to discussing the power of authenticity and sampling - you'll get a bank of  wisdom based on his experiences.  So tune in, listen closely, and let Bruce's journey encourage you to chase your ambitions with renewed vigor. You're in for a remarkable ride! Highlights: "Branding is being seen, being heard, being watched." "It was always like enjoy the product and if you want to talk about it, great. If you don't, I'm okay with that." "I'm a servant leader. I would say and I've always done it, but I didn't do it as well when I was younger I'd say figure out a way to serve other people with zero expectations. Bringing value is better than cash." Timestamps: (0:00:00) - Challenging Stereotypes and Pursuing Ambitions (0:03:34) - Journey Into Law Enforcement (0:10:07) - Impacts of Kindness in Policing (0:20:43) - Building Relationships for Success (0:30:38) - Authenticity in Branding and Marketing (0:42:13) - Sampling and Real Marketing's Power (0:46:12) - Crazy Stories and Advice for Success

Olivia Luper is the Founder of Lexicon Advisor Marketing, a virtual outsourced digital marketing company that specializes in working with financial advisors to generate a steady flow of prospects. Olivia is unique in that she initially began as a ghostwriter for financial advisors before soon realizing that quality content needed a robust marketing system to truly attract prospects. Consequently, she expanded her firm to offer comprehensive outsourced marketing services, encompassing everything from lead magnets and mailing lists to social media ads and effective email campaigns. Listen in as Olivia unveils her three-step marketing strategy, emphasizing the importance of clarifying an advisor's message, crafting a comprehensive marketing funnel, and offering hands-on implementation for those who prefer it. We also discuss the power of social media—particularly paid ads—to drive traffic to advisors' websites (and the subsequent nurturing of these leads through a meticulously crafted 7-email sequence), the early challenges that Olivia faced in content creation, and why she believes in the power of authentic storytelling to resonate with ideal clients. For show notes and more visit: https://www.kitces.com/349

This week's episode is an audio replay of our recent webinar with helpful tips on how to implement AI tools like ChatGPT and Midjourney into your marketing process to maximize your efficiency.  Click here for a video replay of the webinar.  And click here for the slides. We hope you find it useful. Do you qualify for our AI Pilot Program?  Apply here. If you have any questions, don't hesitate to email: andrew@notypicalmoments.co

Sphere Social Media: spheresocialmedia.comCoaching program: goinabox.comYoutube channel: https://www.youtube.com/@therealmarketerPodcast: https://open.spotify.com/show/3dQQNPcAKVJ58CS0fHCHmfInstagram: https://www.instagram.com/therealmarketerpodcast/Facebook: https://www.facebook.com/oliver.borr.5Facebook Group: facebook.com/groups/rebusinessowners

This week, I am taking a segment from my Marketing Bootcamp this past weekend and sharing it with you all! We're diving into real marketing this week! Why would I need to market my business if my schedule is already full and we have a waitlist? I'll dive into the misconception of what real marketing is and why it goes way beyond getting appointments. If you missed my marketing bootcamp, below is a link to watch the replay! Registration is now open for my Business Accelerator as well! The RMC method is what we use to build marketing here at my clinic, TheK9PT. RCM stands for real marketing cycle. It allows you to fill your schedule with clients who are happy to pay what you're worth. Topics you'll hear on this episode are advertising vs marketing, how to implement real marketing within your practice and how to distinguish yourself from the competition. To hear more, listen to the full episode here! Watch the Marketing Bootcamp replay: https://www.k9ptacademy.com/marketing-bootcamp-registration Register for my Business Accelerator here: https://www.k9ptacademy.com/business www.k9ptacademy.com hello@k9ptacademy.com

Have you ever been randomly DM'd and pitched services you didn't ask for? Have you ever been in a conversation with someone and they immediately start talking about how great they are and you're a fool if you don't follow them or buy their programs? Are you tired of following the "gurus" only to find out what they told you to do isn't having any effect on your current marketing? In this episode, one of the best marketers you may have never heard of, Parker Nash, who spent many years as a marketer for Nike, tells all about how to properly market. Pakrer talks about how Nike built the global brand through it's marketing style and how most companies are failing because they do not follow the correct set a of principles the global brands and their markets use. A veteran of Nike for 11+ years in product creation and now as a copywriter and marketer, Parker understands what it takes to get customers to fall in love with brands.  At Nike, Parker grew lines of business to more than half a billion in annual revenue, created product for the NFL, NCAA, and the MLB, gave hundreds of presentations to some of the most discerning (and often toughest!) leaders in the industry.  While at Nike, Parker realized what made Nike successful wasn't their billion-dollar marketing budgets, they were successful because of their relentless consumer focus, their ability to communicate their purpose clearly, and their process to convert customers into passionate fans. Today Parker takes what he learned from Nike and helps mission-driven businesses attract devoted customers with clear messaging and marketing. LI Website Subscribe to Create Launch Monetize Podcast on Apple Podcasts, or your favorite podcast player.

This week we discuss crypto marketing! Taylor Ryan NEAR Protocol Marketing DAO Council Member. 6x Startup Founder, 15 years of Digital Marketing / Growth Experience, Award Winning Agency Owner, 7500+ Online Course Graduates Globally, Working with small, medium, and large organizations in Web3. First time venture fund builder

Matthew Jung joins the Wavebreak Podcast to share strategy and tactics behind the massive success of Last Crumb, a luxury cookie company that approaches marketing differently than most.   In this episode you'll learn:Why they use a ‘drop' model instead of a traditional ‘always on' ecommerce modelHow they scaled from 0 to 40 employees (and what they learned about team building in the process)How Last Crumb managed to generate millions in revenue without any real marketing efforts      Matthew Jung is CEO at Last Crumb, luxury handmade cookies baked in weekly limited batches and delivered nationwide.Links MentionedLast CrumbLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.Okendo — The new standard in customer reviews for high-growth Shopify brands. Okendo is helping over 4,000 of the fastest-growing Shopify retailers such as Kim Kardashian's underwear label- SKIMS, Nomad, and Buck Mason to leverage their most powerful asset; their customers. They offer super affordable monthly subscriptions starting at $29. Visit Okendo.io to learn more.Recharge — Over 15,000 merchants have launched and scaled their subscription business with Recharge. Be it a curated monthly box, recurring necessities or access to exclusive perks, Recharge powers billions of dollars in annual processing for more than 50 million subscribers.

Step By Step Plan For Wealth Creation for 30-70-Year-Olds1. Poll Audience 2. Create a monthly program and drive traffic to it with fantastic free products. * Digital and Non-Digital3. Learn How To Become A Personal Brand fast. * Anyone 30-70 has enough experience or losses to become a personal brand. Own that. * Do not run back to what is comfortable. * Notes from Antonio (10 Keynotes) * Do Not Be Parked In Reverse * 30-70-year-olds have the most fear of anyone. * Tell The Story of Tempestt and Fear - Thing that is only happening in your head, that keeps you frozen in the present, that will 99.99% not happen in real life. * Pick the most passionate about – For 30 days go Facebook Live for 30 minutes to an hour. – Google for content and find 30 different topics. – This will be 30 different keynotes and/or 30 different workshops * Give it all this away for free and push people to your monthly program. * Real Marketing addresses these 3 things 100% of the time. * Address these 3 things. 1.Show people your product will work for them. 2. Show them it is easy enough for them to do it and that they are just as smart as you. 3. Show them they have the resources capable of doing it. * This is what marketing means. 4. Develop up to 5 products outside of your monthly program. This doesn't have to be now, but very soon. These 5 products will be what you send the people to once they are in your monthly program. Don't try to sell them before you give away the free videos or the monthly program. 5. All five products need to have 5 different prices, from least to greatest and your 5the product needs to have a big price and be your high end product. You don't need everyone in your high end product, you only need 5% of all your traffic to join. So make the price high. If you have 1000 people see your free products a month, and your high end product is $50,000, that is 50 people paying you $250,000,000 a month from ONLY 1 PRODUCT. That is not counting your monthly program. 6. About 30% of all your traffic will join your monthly program. Which means if your monthly program is $20 a month, that will be 300 people paying you $6,000/mo. That is money for you every single month. * 7. All your free content will act as lead magnets. A lead magnet is a piece of content that will magnetize a prospect to YOUR brand or product. If you make this free like I have suggested it will allow you to get customers for free.8. Your Monthly Program Will Create Your Salary, Pay All Your Expenses, And Allow You To Hire People As Well 9. This Is Where You Double Down On Becoming A Personal Brand. * Your videos are free lead generation * If you are not the 1st person to your market, create an entirely new different category and let everyone know you are the first company in THAT category. If you are NOT first you are LAST. If you try to compete, you WILL LOSE. DO NOT COMPETE. Be first and make people compete with you. * Do not get mad when people copy you. You need them to copy you because it will drive more people to YOUR company in the mind of the customer you will be the STANDARD.10. Choose 1 Social Media And Then Focus On Email And Message To Market, Sell, And Establish Super Fans11. Create Super FansSupport this podcast at — https://redcircle.com/the-secret-to-success/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Z. Rich stops by to drop some game about the music business. He's a jack of all trades in the music industry. However, he wants you to know that none of this happened overnight. We talk about his breakthroughs, missed opportunities, and what's next for the High Off Life Mogul. Introductions (6:45) Does Having Humility in Hip-Hop Hinder Artists? - We talk about the crossing that thin line between being a cocky and humble how it affects rappers. (13:37) High Off Life Controversy - In 2020 Future Hendrix dropped an album that strangely had the same name as the brand it took Z.Rich his career to build! (18:00) All by Design - High Off Life started as "artist merch" and evolved into much more. Z. Rich gives tips to get your merch off the ground with no design experience necessary. (23:00) The Label (26:24) The Conetiks - The production/engineering duo of the High Off Life label putting in work. Recently getting to work with Benny the Butcher and Stogie T! (Def Jam recording artist) (31:14) Alonda Rich - Z.Rich highlights the many recent accomplishments of his lady Alonda, and the ways she motivates and inspires him to be better every day. (36:00) Music Licensing and TV Placements: Z. Rich provides a crash course on how artists can get their original music placed on TV shows, his most recent placement was on Power: Force so get ready to take notes, because it's not easy. (50:00) Trip Down Memory Lane: Z. Rich talks about his early days of media before he knew what he was doing and the ball he dropped along the way! (56:00) Birth of High Off Life TV - Here we get the origin story for the driving force of the High Off Life umbrella which is the marketing side of things. (1:08:00) Real Marketing is not a Twerk Video - We talk about what real marketing looks like and what HOL TV offers. (1:15:24) Freestyle Series - Featuring artists like Londynn B (Rhythm and Flow) to battle rap legends Mickey Facts, and Daylyt (1:23:00) Fatherhood the expectations of following legacies. (1:27:45) Power: Force Z. Rich watches everything his music is placed on, and the new version of Power is no different! Follow the 280+ Podcast on Social Media Instagram: 280+ Podcast (@280plus_pod) • Instagram photos and videos Twitter: 280+ Podcast (@280plus_Pod) / Twitter Facebook: 280+ Podcast | Facebook https://open.spotify.com/show/14xx8ofNUq9JmJUCmY0l78?si=b9118387a38641a2 Follow the Z. Rich and High Off Life on Social Media https://linktr.ee/ZRichMusic --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/los-def/message