Brad Paschal of FIXED OPS DIGITAL presents Tactical Tips! Tactical Tips was created to help Dealerships succeed within their Fixed Operations department. From today's industry challenges to innovative ideas, Brad and his guests are there to inform and mot
This week we have a BRAND NEW episode, "Service Subscriptions" with Terry Torline, VP of Sales at EXOGloss
It's our 30th episode! This week we have Stephen Jurgella & Phil Trzebiatowski of Fountain Forward to talk “Data & Diagnosing.”
Our 29th episode, "Recon Processes" features Jason Berry, President & Co-Founder of Carketa.
Our 28th episode features Ted Ings, Executive Director of Fixed Ops Roundtable.
Our 27th episode features Nick Varney, President of Varney Automotive Group.
Our 26th episode features Greg Gifford, Vice President of Search at SearchLab. Greg & the team at SearchLab help local businesses and dealerships get found with local search TOOLS and Google Business Profile best practices.
Our 25th episode features Robert Sebestyen, Chief Gravitational Officer at Gravitational Business. Robert helps fixed ops departments retain employees through leadership training and teaching better mindsets.
Our 24th episode features Samantha Foster (Marcom Director) and Michael Kirk (Director of Account Management) at UVeye. UVeye provides dealerships with a hardware/software solution for a touchless vehicle inspection system.
Our 23rd episode features Marcus Aman and Peter Seymour of ShyftAuto and Bayley. Marcus and Peter work with their Bayley team to help dealerships track data and make necessary adjustments in the service lane.
Our 22nd episode features Jarrod Kilway, Director of Digital Operations at Germain Automotive Partnership. Jarrod and past Tactical Tips guest Brian Kramer are constantly pushing the Germain stores in Naples, FL into the future by monitoring the growing EV presence and by working in the Metaverse.
Our 21st episode features Geno Walsh, Executive Manager Of Operations, and Drew Benson, Fixed Operations Technology Process Manager at Qvale Auto Group. Geno and Drew work to help everyone in their dealerships learn new processes that keep them innovating and bringing more customers in.
Our 20th episode features Joy Hawkins, Owner & President of Sterling Sky. Joy and her team work to help their clients rank higher on Google with Local SEO best practices.
Our 19th episode features David O'Brien, President & CEO of Quantum5. David and his team work to help dealerships strengthen relationships with their consumers through a focus on proper training of service and sales employees.
Our 18th episode features Kyle Mountsier, Co-Founder of Auto Genius and Contagious Auto. Kyle and his team at Contagious Auto help dealers build better marketing teams to save them money and streamline their technology.
Our 17th episode features Scott Davis, President of Volie. Scott and his team at Volie have created a software app that offers automated marketing and reporting to help make running a BDC easier.
Our 16th episode features Jody Holland - Speaker, Trainer, and Author. Jody speaks about his technique for reading people when it comes to sales, and how dealerships could apply it to better engage with their service department customers.
Our 15th episode features Mike Hanna, CEO and Founder of TrueSpot . Mike and TrueSpot are known for their real-time location technology and helping dealerships use geo-intelligence in service bays.
Our 14th episode features Kevin Smith, President of Dynatron Software, Inc. Kevin and his team are known for maximizing their service department revenue, while also keeping their prices competitive. MAXIMIZE YOUR REVENUE How can you get the most revenue out of your service department? This is a question many dealerships face, especially when there is a low supply in other areas such as car sales. Kevin says that there are only 3 options to consider: 1 - Bring more people in 2 - Sell more each time they come in 3 - Sell things for more money “What are the independents in my market charging, and what are the dealers in my market charging? I don't need to be the least, but I do need to be competitive in every case.” You can contact Kevin at ksmith@dynatronsoftware.com https://www.fixedopsdigital.com/tactical/
Our 13th episode features Ed Roberts, COO of Bozard Ford. Ed is known for being the go-to guy for all things Fixed Operations and mobile service is no exception! He has been a BIG supporter of mobile service since 2015 and has seen the incredible profits that come along with it. CONVENIENCE IS EVERYTHING Most service advisors are under the impression that not many services can be done without a lift but talk to your techs before making a decision. Ed's team at Bozard Ford accommodates over 80% of services while on the road. “What I tell people is mobile service is a nice element today, but tomorrow it's expected.” You can contact Ed at eroberts@bozard.com https://www.fixedopsdigital.com/tactical/
Our 11th episode features Kevin Frye, Marketing Director of Jeff Wyler Automotive Family. Kevin discusses the noticeable downturn in Body Shop revenue and the marketing solutions YOU can take to drive sales! From PPC & SEM to custom videos featuring your Body Shop, Kevin has answers! FIXED OPS DIGITAL works seamlessly with your in-house team and would love to be a part of the solution. “You can either lay down and do nothing about your decline in Body Shop business or you can fight back and market aggressively.” Contact Kevin at kevin.frye@jeffwyler.com https://www.fixedopsdigital.com/tactical/
Our 10th episode features Wendy Reeves, Head Architect at BDC Angels. Are you looking for a way to offset a loss of funds in your sales department? Look no further because Wendy Reeves is an expert in running profitable service BDCs. Top tips below! Thank you calls to customers are huge Service will carry the sales department during this time of low inventory - Take advantage of it Don't overlook lost sales potential - automate it Shadow service advisors for the best results Watch Wendy's essential guide to Service BDCs for all the info! “I think people forget that in times like this, especially service is going to carry the sales department when the inventory crunch gets bad enough.” Contact Wendy at wendy@bdcangels.com https://www.fixedopsdigital.com/tactical/
Our 9th episode features Chris Schaubert, founder of Fixed Ops Solutions. Are you looking for easy ways to improve your Fixed Operations department? If so, then listen closely because Chris is sharing his Three Ps to Fixed Operations! 1. PEOPLE 2. PROCESSES 3. PIPELINE Watch Chris's quick and informative Tactical Tip video for all the details! “Take a moment and make sure you've got the right team in place to take you to the next level. And if you need help with that search out, don't just think it's a one-man bandstand.” Contact Chris at chris@fixedopssolutions.ai https://www.fixedopsdigital.com/tactical/
Our 8th episode features Brian Kramer, General Manager of Germain Toyota of Naples. Brian is leading the way in customer experience and is here to tell us more about how Germain is utilizing video to create an easier and more convenient customer experience. The best way to retain customers isn't through discounts or coupons, it is through experience. Germain Toyota of Naples is working with FIXED OPS DIGITAL to create informative service videos for customers. “We really feel that a whole holistic approach with video and clearly setting that expectation and then on our side living up to them is the key to our growth in 2022 and beyond.” Contact Brian at bkramer@germain.com https://www.fixedopsdigital.com/tactical/
Our 7th episode features Ed Slaughter, Consultant for E&W Automotive with over 20 years of experience in the automotive industry! Ed is sharing his tactical tips for recruiting technicians and the complexities of who to recruit and when to recruit them. From sign-on bonuses to high hourly rates, veteran technicians have gotten expensive. Check out Ed's tips from recruiting technically gifted kids in high school and military veterans looking for a change. “Some of these guys are getting $40,000 sign-on bonuses. It's not cheap money anymore. A lot of dealers go out and try to create a farm team.“ Contact Ed at edslau33@gmail.com https://www.fixedopsdigital.com/tactical/
Our 6th episode features David J. Long, Executive GM of the Hansel Auto Group & Pandemic of Positivity is sharing his tactical tip on Harmony Between Departments, bridging the gaps with little things like a monthly lunch with all of the departments in all of the dealerships. "I just find it is a lot easier to handle difficult circumstances when we know each other!" Contact David at dlong@gohansel.com. https://www.fixedopsdigital.com/tactical/
Our 5th episode features Christine Mitchell, The Car Lady Canada sharing her tactical tip on Technicians, primarily the challenges and how to overcome them. Service is a tough department because the customer is in a rush and inconvenienced, communication is key in the customer > Advisor > Technician handoff. Contact Christine at christine@thecarlady.ca. https://www.fixedopsdigital.com/tactical/
Our 4th episode features Patrick Brown, COO of Viva Auto Group sharing his tactical tip on Internal Orders & Tech Pay. Contact Patrick at patrick_brown@vivaautogroup.com. https://www.fixedopsdigital.com/tactical/
The 3rd episode is John luciano, General Manager of Street Volkswagen sharing his tactical tip on Personalizing The Experience. Contact John at john.luciano@streetvw.com https://www.fixedopsdigital.com/tactical/
The 2nd episode is Justin Pomeroy of Fixed Operations & Income Development at Foundation Automotive sharing his tactical tip on Tech Retention. Contact Justin at justinp@foundationauto.com. https://www.fixedopsdigital.com/tactical/
The 1st episode we have Damian Boudreaux of Auto Training Academy sharing his tactical tip on the Service Advisor Perspective. Contact Damian at damianboudreaux@hotmail.com https://www.fixedopsdigital.com/tactical/
Our 12th episode features Kevin Deutsch, General Manager of Butler Lexus South Atlanta. Kevin is giving us an EXCLUSIVE on how making small changes in your Fixed Ops Department can make a huge difference on your bottom line. Kevins ELR strategy creates internal accountability that will increase your effective labor rate thus increasing your fixed ops revenue. “I've been doing this for about 20 years now with the internal rate and both parties respond and it's a fair number to both.” https://www.fixedopsdigital.com/tactical/
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