Podcast appearances and mentions of joy hawkins

The last few episodes we've talked quite a bit about how as agency owners, we start to lose our subject matter expertise in the thing we built our agency on.We focus on growing the business and being good business owners rather than being the SEO or paid ads experts in the business. It's a weird feeling when your team starts to know more than you.Of course, you could always be like Joy Hawkins from Sterling Sky.For those of you in the SEO space, you probably recognize her name. She's the founder, owner, and local SEO expert at her agency, Sterling Sky and frequently contributes to major SEO pulbications like Search Engine Land, Search Engine Journal, and is even frequently featured in Search Engine Roundtable.We're in awe at how Joy can maintain such an expert-level status on local SEO while maintaining and running her $6m local SEO agency.How do you maintain expertise while delegating and trusting people to be as good as you? Running the business is a fulltime job let alone being an expert in an area that's changing every day.----------------------------------Reach out to Joy on LinkedIn or check out her agency Sterling Sky. We also encourage you to check out their SEO digital conferences and webinars at LocalU. We've attended these ourselves and they are absolutely packed with local SEO information.Also, check out Joy's local SEO subreddit at r/localsearch!----------------------------------Our recommended agency tools:everbrospodcast.com/recommended-tools/----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencyuTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencyuFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: r/agency & u/JakeHundleyTikTok: @agency.u

In Part 1 of our three-part series, we sit down with Joy Hawkins—an SEO powerhouse from Sterling Sky—to tackle the hottest topics in local SEO. If you're a law firm or any business that counts on local leads, this is for you.Google's verification process isn't just a formality—it's your lifeline. Staffed physical locations, the post-COVID office shuffle, and the cutthroat landscape of personal injury law—Joy breaks it all down.This isn't about gaming the system; it's about understanding it. Joy shows you how to navigate Google's relentless verification standards so you can keep the leads flowing and the map pack working in your favor.If you want the inside track on interviews like this, and you're ready to be among the first to know about the latest marketing plays, join us in The Blueprint Training. It's your backstage pass to expert insights, real-time updates, and the guidance you need to level up.Make sure to subscribe to not miss part 2 and 3. KEY NOTES:00:06 - Sterling Sky Overview00:57 - Shift to Local SEO01:52 - Local Platforms and Reputation Management02:45 - Handling GBP Suspensions09:50 - Impact of Location on Rankings11:21 - Bulk Verification Explained12:12 - Client Expansion Challenges13:48 - Verification Process Responsibilities15:23 - Staffing Requirements16:07 - Google's Local Service Expectations

We often forget that, in local business, local SEO and general SEO are all part of the same whole. Your site needs to be as optimized as your Google Business Profile, but how often do these strategies really speak to one another?We spoke to Amsive Digital's Dayna Lucio for the lowdown on how, particularly in more complex business models like franchises, it's crucial for SEO and local SEO to speak to each other for the best possible outcomes.What you will learn in this episode:Understanding the intricate relationship between SEO and local SEOThe challenges faced by franchises in managing their online presenceCommon misconceptions about local SEOWhy domain management and backlink strategies are outdatedWhy you should focus on a more integrated and strategic approach to local SEOThe importance of tailoring strategies to specific regions and cultural contextsAnd much more!About Claire Carlile (Host)Claire Carlile is a Chartered Marketer (MCIM) and is BrightLocal's Local Search Expert. Her work at Claire Carlile Marketing, where she helps businesses of all sizes make the most of the local search opportunity, allows her to provide real-world skills and expertise to what BrightLocal does.About Dayna Lucio (Guest)Dayna is an Sr. SEO Strategist at Amsive and has almost a decade's experience executing and developing comprehensive strategies for multi-location and franchise brands. Her experience in local SEO has spanned a variety of industries including health, beauty and spa, fitness, home improvement, and more.Resources from this episode:Women in Tech SEO: https://www.womenintechseo.com/BrightLocal's Local SEO Content: https://www.brightlocal.com/insights/Joy Hawkins: https://twitter.com/JoyanneHawkinsAmanda Jordan: https://twitter.com/amandatjordanLily Ray: https://twitter.com/lilyraynycDelivering Local SEO as Part of a Wider SEO Strategy: https://www.brightlocal.com/learn/delivering-local-seo-strategy/AD - BrightLocal's Listings Visibility Study: https://www.brightlocal.com/research/business-listings-visibility-study/About Adventures in Local MarketingAdventures in Local Marketing is the podcast for local marketers, hosted by industry expert and popular speaker, Claire Carlile. Claire chats to a smorgasbord of marketers from various different backgrounds, who each bring their unique insight into facets of the local marketing landscape.

We're celebrating SERP's Up 100th episode with a special live edition!  We're covering ground this week as we take up: Is SEO still the same powerhouse it once was? Moz's Chima Mmege gives us her take.  What new local ranking factors should you know about? Darren Shaw and Joy Hawkins fill us in. Will AI get you across the finish line? Eli Schwartz and Kevin Indig share how AI will evolve and what it means for marketers.  To wrap up the celebration, Barry Schwartz presents a special edition of The Snappy SEO News! It all makes for one “lively” episode of the SERP's Up SEO Podcast! Key Segments [00:06:40] What's On This Episode of SERP's Up? [00:07:57] Deep Thoughts with Crystal, Mordy and Chima Mmege [00:19:20] It's New with Joy Hawkins and Darren Shaw [00:54:00] Snappy News with Barry Schwartz Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Chima Mmege Darren Shaw Joy Hawkins Kevin Indig Eli Schwartz Barry Schwartz Resources: Wix SEO Learning Hub Searchlight SEO Newsletter SEO Resource Center It's New: Daily SEO News Series News: Google August 2024 core update rollout is now complete

You may be losing prospective clients if their experience on your website is mediocre—or just plain bad. The guys share how to fix things up to grow your business. ----- What do marketing pros look for when they check into a law firm's website? Gyi and Conrad take us through their processes as they take a deep dive into the structure and content of a Denver PI law firm website. They explain what to be on the lookout for, how issues with both site content and coding negatively affect a user's experience, and tools they use to assess the visibility, credibility, and success of a site.  The News: Will there be any enforcement behind this? We hope so: FTC Fake Reviews Rule and the End of “Fake Reviews”? (John Henson). Looks like Google AI Overviews Are Impacted By Core Updates, but will it change anything? Joy Hawkins writes about How Links Impact Organic Results and Local Packs, but Gyi's got beef. AI Overviews Research: Analyzing sources in Google's AI-generated answers—Are you tracking this stuff? You should be! Clio Sets Legal Tech Funding Record with $900M Raise at $3B Valuation. Someone's got to compete with them, but can they, really? Mentioned in this Episode: LEX Summit Digital Marketing Q&A / Live Taping of Lunch Hour Legal Marketing  The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok

You may be losing prospective clients if their experience on your website is mediocre—or just plain bad. The guys share how to fix things up to grow your business. ----- What do marketing pros look for when they check into a law firm's website? Gyi and Conrad take us through their processes as they take a deep dive into the structure and content of a Denver PI law firm website. They explain what to be on the lookout for, how issues with both site content and coding negatively affect a user's experience, and tools they use to assess the visibility, credibility, and success of a site.  The News: Will there be any enforcement behind this? We hope so: FTC Fake Reviews Rule and the End of “Fake Reviews”? (John Henson). Looks like Google AI Overviews Are Impacted By Core Updates, but will it change anything? Joy Hawkins writes about How Links Impact Organic Results and Local Packs, but Gyi's got beef. AI Overviews Research: Analyzing sources in Google's AI-generated answers—Are you tracking this stuff? You should be! Clio Sets Legal Tech Funding Record with $900M Raise at $3B Valuation. Someone's got to compete with them, but can they, really? Mentioned in this Episode: LEX Summit Digital Marketing Q&A / Live Taping of Lunch Hour Legal Marketing  The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok

Send us a Text Message.In this extended episode of the Near Memo, Greg Sterling , Joy Hawkins, Darren Shaw & Mike Blumenthal explore the role of generative AI and how it has evolved one year after CHat GPT was released.  We cover:Experiences and opinions on the use of AI tools like ChatGPT in SEO and content creation.The effectiveness of AI in different aspects of agency work, including creative tasks and data analysis.The influence of AI on the quality of content and the evolving nature of SEO strategies.Perspectives on the future impact of AI on the SEO industry and the role of agencies.How Local SEO agencies use AI to improve client content:Content Creation Challenges with AI: Contrary to initial expectations, AI has not replaced content writers. While it is used for drafting and repurposing content, AI-generated articles often require extensive human editing, especially for factual accuracy and coherence.Content Refinement and Repurposing: AI excels in transforming existing content into different formats, like converting a list into a blog post or a blog into a script. This minimizes the editing work required.Efficiency in Post Creation: AI has been particularly effective in generating social media or Google posts, reducing the time and mental effort involved in content creation. This includes automating tasks like emoji placement in posts. How Local SEO agencies explain AI to their clients:AI in Client Communication: Both Sterling Sky and Whitesoark  are transparent with clients about their AI usage, addressing concerns about potential negative impacts on SEO performance. AI is presented as a tool for idea generation and preliminary drafting, not as a primary content creator.Client Engagement with AI: Clients are generally receptive and interested in AI's role in content creation. The emphasis is on AI as an assistant that complements human skills, ensuring quality and originality in content.Cost Implications: There have been no significant shifts in pricing structures due to AI efficiencies. The focus is on using AI to maintain or reduce costs rather than altering client fees. Local SEO Agencies & their AI future:AI as a reporting super power: extracting meaningful insights from large data sets for clients.Long-Term Impact on Staffing and Skills: Agencies do not foresee AI replacing human staff. Instead, AI is viewed as a tool that enhances staff capabilities. Concerns about AI causing dependency or de-skilling are noted, but the overall sentiment is optimistic.Future of AI in Local SEO: AI is expected to lead to more efficient workflows and better quality content. Agencies anticipate a growing divide between those heavily reliant on AI and those favoring a balanced, human-centric approach. AI's role in data analysis and automating repetitive tasks is highlighted, enhancing both client service and internal processes.ChatGPT's Review InsightsExperiences and opinions on the use of AI tools like ChatGPT in SEO and content creation.The effectiveness of AI in different aspects of agency work, including creative tasks and data analysis.The influence of AI on the quality of content and the evolving nature of SEO strategies.Perspectives on the future impact of AISubscribe to our 3x per week newsletter at https://www.nearmedia.co/subscribe/

Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.Updates and QuestionsUpcoming LocalU events in 2024.AI overview descriptions showing up on GBP.Google Maps tests QR codes on GBP.Local Service Ads on Google Maps for iOS.Google Maps fake engagement policy update.Google Map Pin moving attacks leaves GBPs vulnerable to suspension.Google Algorithm leak.Does Google give more support to those who pay more for advertisers?Have there been any changes to the reinstatement process?Links mentioned in this session are available on our website at https://localmarketinginstitute.com

Local SEO specialist, Joy Hawkins, returns for her second interview segment this week. Joy shares the recent landscape of local SEO, including some big shifts in the space that you need to know! Discover the possibilities of LSAs and videos, learning how they can shoot you up on the SERP. We discuss the rise of AI and where the user fits into this sea of content. To wrap things up, Joy shares what all SEOs should be keeping top of mind… crisis management! Get ready to score with your local SEO as we share the best local tactics and look into how AI is joining the scene this week on the EDGE of the Web!  Key Segments: [00:03:27] Reintroducing Joy Hawkins [00:08:38] Were There Any Major Changes in Local SEO in 2023?  [00:10:52] EDGE of the Web Title Sponsor: Site Strategics [00:14:06] What Makes Local Service Ads Unique?  [00:16:10] Steer Clear of This LSA Scam! [00:20:20] Should Google Be Increasing Their Customer Support Network  Without AI?  [00:22:58] EDGE of the Web Sponsor Wix [00:24:40] Joy's Thoughts On The Rise of AI  [00:30:52] How Should SEOs Be Focusing on UX? [00:33:33] EDGE of the Web Sponsor Riverside.fm [00:35:16] Have Google Updates Favored User Generated Content?  [00:35:59] Implementing Crisis Management For Negative Online Mentions [00:37:06] Can Video Boost Your Local SEO? Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site   Wix: http://edgeofthewebradio.com/wix Follow Our Guest Twitter:https://twitter.com/JoyanneHawkins LinkedIn:https://www.linkedin.com/in/joyhawkins/?originalSubdomain=ca Instagram: https://www.instagram.com/sterlingskyinc/Facebook: https://www.facebook.com/groups/2824225650936424YouTube: https://www.youtube.com/@SterlingSkyInc/TikTok: https://www.tiktok.com/@sterlingskyseo Resources Sterling Sky Core Updates, Forums, and More Webinar Local Search Forum

Top Google contributor and owner of Sterling Sky, Joy Hawkins, joins the EDGE this week. Joy has been a renowned SEO speaker and influencer since 2006 and has been growing a top local SEO agency since 2017. How does local SEO differ from traditional SEO? Listen in as Joy shares her industry experience and delivers tactical strategies for executing premier-level local SEO. Google has been growing a much deeper focus on niche markets and authenticity factors. Learn how to leverage this shift to niche-level queries for your clients. Get ahead of the algorithm as we uncover the best local SEO strategies you should be following this week on the EDGE of the Web! Key Segments: [00:03:57] Introducing Joy Hawkins [00:05:40] Joy's Backstory in the Industry [00:06:53] Taking the Role of an Educator in the Space  [00:08:15] EDGE of the Web Title Sponsor: Site Strategics [00:09:29] SEO vs. Local SEO  [00:13:24] Valuable Tactics in Local SEO [00:18:13] EDGE of the Web Sponsor Riverside.fm [00:20:18] Why User-Generated Content is Such a Major Factor in Today's SEO [00:24:27] How Do We Know That Citation Platforms Aren't Being Indexed on Google?   [00:25:59] Entering Into Niche Markets  [00:31:57] EDGE of the Web Sponsor Wix [00:33:08] Why do Operating Hours Affect Rankings?  [00:37:37] Local SEO Recommendations For a Small Budget Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site   Wix: http://edgeofthewebradio.com/wix Riverside: https://edgeofthewebradio.com/riverside Follow Our Guest Twitter:https://twitter.com/JoyanneHawkins LinkedIn: https://www.linkedin.com/in/joyhawkins/?originalSubdomain=ca

Bad math might be holding you back from your business goals, and, later, is it a good or bad idea to diversify your legal practice areas?  _______________________________________________________________ Lawyers aren't known for their math skills, but those who are business owners need to understand how to budget their money for continued growth. In fact, if you're not investing enough in your marketing, you might be moving backwards. Gyi and Conrad talk through strategies for effective marketing investments that will help you reach your business goals.  To maximize your revenue, should you undertake multiple niches in your legal practice? It depends. Practice area diversification isn't all bad—in some markets it might work well for you, but it can also be problematic. They guys break down the pros and cons of a multi-niche legal practice.  The News: This video looks amazing: Hands-on with Gemini: Interacting with multimodal AI - YouTube. But now it's looking like we've been misled: Google shares sink following reports that some of their AI demo was faked. Joy Hawkins has informed everyone that they basically don't exist after hours on Google unless they run a 24/7 listing.  Mentioned in this Episode: Maximum Lawyer Ask a question—get some swag! Leave Us an Apple Review  Lunch Hour Legal Marketing now on YouTube  Lunch Hour Legal Marketing on TikTok

Bad math might be holding you back from your business goals, and, later, is it a good or bad idea to diversify your legal practice areas?  _______________________________________________________________ Lawyers aren't known for their math skills, but those who are business owners need to understand how to budget their money for continued growth. In fact, if you're not investing enough in your marketing, you might be moving backwards. Gyi and Conrad talk through strategies for effective marketing investments that will help you reach your business goals.  To maximize your revenue, should you undertake multiple niches in your legal practice? It depends. Practice area diversification isn't all bad—in some markets it might work well for you, but it can also be problematic. They guys break down the pros and cons of a multi-niche legal practice.  The News: This video looks amazing: Hands-on with Gemini: Interacting with multimodal AI - YouTube. But now it's looking like we've been misled: Google shares sink following reports that some of their AI demo was faked. Joy Hawkins has informed everyone that they basically don't exist after hours on Google unless they run a 24/7 listing.  Mentioned in this Episode: Maximum Lawyer Ask a question—get some swag! Leave Us an Apple Review  Lunch Hour Legal Marketing now on YouTube  Lunch Hour Legal Marketing on TikTok

In this extended episode of the Near Memo, Greg Sterling , Joy Hawkins, Darren Shaw & Mike Blumenthal explore the role of generative AI and how it has evolved one year after CHat GPT was released.  We cover:Experiences and opinions on the use of AI tools like ChatGPT in SEO and content creation.The effectiveness of AI in different aspects of agency work, including creative tasks and data analysis.The influence of AI on the quality of content and the evolving nature of SEO strategies.Perspectives on the future impact of AI on the SEO industry and the role of agencies.How Local SEO agencies use AI to improve client content:Content Creation Challenges with AI: Contrary to initial expectations, AI has not replaced content writers. While it is used for drafting and repurposing content, AI-generated articles often require extensive human editing, especially for factual accuracy and coherence.Content Refinement and Repurposing: AI excels in transforming existing content into different formats, like converting a list into a blog post or a blog into a script. This minimizes the editing work required.Efficiency in Post Creation: AI has been particularly effective in generating social media or Google posts, reducing the time and mental effort involved in content creation. This includes automating tasks like emoji placement in posts. How Local SEO agencies explain AI to their clients:AI in Client Communication: Both Sterling Sky and Whitesoark  are transparent with clients about their AI usage, addressing concerns about potential negative impacts on SEO performance. AI is presented as a tool for idea generation and preliminary drafting, not as a primary content creator.Client Engagement with AI: Clients are generally receptive and interested in AI's role in content creation. The emphasis is on AI as an assistant that complements human skills, ensuring quality and originality in content.Cost Implications: There have been no significant shifts in pricing structures due to AI efficiencies. The focus is on using AI to maintain or reduce costs rather than altering client fees. Local SEO Agencies & their AI future:AI as a reporting super power: extracting meaningful insights from large data sets for clients.Long-Term Impact on Staffing and Skills: Agencies do not foresee AI replacing human staff. Instead, AI is viewed as a tool that enhances staff capabilities. Concerns about AI causing dependency or de-skilling are noted, but the overall sentiment is optimistic.Future of AI in Local SEO: AI is expected to lead to more efficient workflows and better quality content. Agencies anticipate a growing divide between those heavily reliant on AI and those favoring a balanced, human-centric approach. AI's role in data analysis and automating repetitive tasks is highlighted, enhancing both client service and internal processes.ChatGPT's Review InsightsExperiences and opinions on the use of AI tools like ChatGPT in SEO and content creation.The effectiveness of AI in different aspects of agency work, including creative tasks and data analysis.The influence of AI on the quality of content and the evolving nature of SEO strategies.Perspectives on the future impact of AI on the SEO industry and the role of agencies.The Near Memo is a weekly conversation about Search, Social, and CSubscribe to our 3x per week newsletter at https://www.nearmedia.co/subscribe/

Join Dots Oyebolu as he speaks with Joy Hawkins, Owner/President at Sterling Sky Inc..The small businesses that master local SEO will be the businesses that win more customers over all of their competitors.Mastering local SEO enables marketers to tap into the growing trend of “near me” searches and connect with potential customers exactly when they're looking for products or services.Today, Joy explains why SEO should be your biggest marketing investment and why SEO yields better ROIs than other, more popular marketing tactics.Highlights include:- How to manage a lot of marketing accounts without burning out.- Why should small businesses and enterprises care about local marketing?- Why a good SEO strategy will have a better ROI than any other medium.- The rollout of Google Local Ads.- How to manage your lead flow.- Best practices for running a profitable local ads campaign.- Top three technical KPIs for local ads.Resources mentioned:- Joy Hawkinshttps://www.linkedin.com/in/joyhawkins/- Sterling Sky Inc.https://www.linkedin.com/company/sterlingskyinc/Insightful links:https://www.youtube.com/@SterlingSkyInc https://support.google.com/google-ads/answer/3246303?hl=enhttps://www.wordstream.com/blog/ws/2018/06/11/google-local-service-adshttps://www.youtube.com/watch?v=kS3YVCcMFqshttps://www.youtube.com/watch?v=wCVzgHJF2VQThanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastSEO #PerformanceMarketing #PodcastAds #MarketingStrategy #MarketingIntelligence #PaidMedia

LHLM - ✭✭✭✭✭ - The best podcast ever made! (At least within the practice, ethics, and law of fake Google reviews). Plus, how you reviewing other local businesses is good Business Karma for you. ----- The guys bring on local search guru Joy Hawkins from Sterling Sky to share her hot take on the scourge of fake reviews on Google Business Profiles. Fakes aren't hard to spot, but what can you do when a competitor buys fake reviews? Both Google and most state bars have rules banning their purchase. But with less-than-ethical practices still widely tolerated and arguably even incentivized (at least for now), learn how you can remain ethical AND compete. Listen to the whole discussion here While the world of fake Google reviews is challenging, you can (and should), as a business, spread the love and build community. Call it business karma. Following the lead of Ryan McKeen, the guys challenge you and your team to accept the 100 Local Business Review Challenge yourself, to leave real, heartfelt reviews for the local businesses you love and become a source of positivity. Stand out by standing up for local businesses. The News: Clio has released its Solo and Small Firms Legal Trends report. Operating system mover and shaker Litera has acquired Salesforce-based CRM firm Upper Sigma. Two known marketing providers have jumped into the solo and small firm marketing arena. One is Martindale-Avvo with new services for small firms. The other is friend-of-the-show Carolyn Elefant with a new focus on A.I.'s impact on small and solo firms. Read about it here.

LHLM - ✭✭✭✭✭ - The best podcast ever made! (At least within the practice, ethics, and law of fake Google reviews). Plus, how you reviewing other local businesses is good Business Karma for you. ----- The guys bring on local search guru Joy Hawkins from Sterling Sky to share her hot take on the scourge of fake reviews on Google Business Profiles. Fakes aren't hard to spot, but what can you do when a competitor buys fake reviews? Both Google and most state bars have rules banning their purchase. But with less-than-ethical practices still widely tolerated and arguably even incentivized (at least for now), learn how you can remain ethical AND compete. Listen to the whole discussion here While the world of fake Google reviews is challenging, you can (and should), as a business, spread the love and build community. Call it business karma. Following the lead of Ryan McKeen, the guys challenge you and your team to accept the 100 Local Business Review Challenge yourself, to leave real, heartfelt reviews for the local businesses you love and become a source of positivity. Stand out by standing up for local businesses. The News: Clio has released its Solo and Small Firms Legal Trends report. Operating system mover and shaker Litera has acquired Salesforce-based CRM firm Upper Sigma. Two known marketing providers have jumped into the solo and small firm marketing arena. One is Martindale-Avvo with new services for small firms. The other is friend-of-the-show Carolyn Elefant with a new focus on A.I.'s impact on small and solo firms. Read about it here.

See the episode resources in the show notes onhttps://emjpodcast.com/whats-new-in-local-seo-in-2023-with-joy-hawkinsCheck out more episodes of our SEO Podcast.

Google Business Profile services positively impact rank:In a recent test by Joy Hawkins at Sterlingsky demonstrated that having services identified for your profile influences rank. How does Google generate these categories? How does this fit into the long term trend of Google adding ever more granular detail for businesses?  Will custom services have an equal effect? Will this appear world wide? Businesses need to make sure that Google has applied the correct categories. Which geo title tags have the most impact on local search rank? A title tag needs to be as long as it needs to be but longer title tags don't perform as well. Which location terms should you use? Near me in a title tag only drives a small increase in rankings.  The biggest driver (2.5x improvement) is the use of the city name in the title name.  Impact of Google easing review filter to placate Local Guides:Earlier this month, Google noted that there had been a lot of Local Guide complaints about review filtering, that Google had been removing too many Local Guide reviews and they were going to update the filter to let more reviews show and go back and release any that they erroneously filtered. Hypothetically doing this would decrease complaints in the GBP forums about missing reviews AND increase complaints about fake review attacks.  Our research confirms that is the caseThe Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.near memo ep 102Subscribe to our 3x per week newsletter at https://www.nearmedia.co/subscribe/

In this extended episode we explore the role AI in general and ChatGPT is having on the work within digital agencies. What are the opportunities and challenges that agencies face when using it?Are either of you currently using ChatGPT or AI tools in your daily work? If so, what and for what purposes? How have ChatGPT and related tools changed your work? What is the biggest opportunity you see with tools like ChatGPT and the many others that are quickly emerging? Name some concrete use cases. Anything you've seen that's really impressive/effective? What about general SEO and local SEO use cases? (if we haven't gotten into that yet.) What are the most immediate applications? Slightly farther out, how do you think people will be using these tools? What “manual” or tedious tasks will AI replace? Other use cases? Do you think AI tools make smaller agencies more competitive with larger ones? How do you think AI changes the economics of SEO? How might clients (large and SMB) themselves use AI tools/content? Will AI tools make clients less reliant on agencies; will it lead to more in-housing? How should you talk to clients about AI/ChatGPT tools and their future role in marketing, content creation, etc.?  What concerns, if any, do you have about ChatGPT and related tools? Dependence on these tools? Quality? Factual errors or bias? We're now seeing screenshots of Bing's new AI-search integration, and this week Google will preview its own search-AI mashup (speculating). While we don't know exactly how this will play out, how might a radically different search interface impact the future of SEO?  The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.near memo ep 100Subscribe to our 3x per week newsletter at https://www.nearmedia.co/subscribe/

Each week, Greg and Ben answer your questions on digital marketing for local businesses and local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.Updates and QuestionsBusiness can be removed from Google Maps and deleted. Timeline for suspension is now 24 hours.LocalU events to come in 2023.Offer posts are available on Google Maps.Visual guides for In Search Experience available. (related link)Studies on local guides and reviews. (related link) Product post no longer allow price ranges.Are duplicate blog posts hurting traffic to my website? Is there something that explains how they aggregate data of photo views in GBP? Why has my ranking on Local Falcon gone down?Does having a slash and non-slash URL hurt SEO?How do I use SEO to recover from bad press? Do products show up in insights?Which URL should I use to track categories for a multi-location business?What else can I do to boost my GBP ranking when my website is fully optimized?Should I use a Spanish homepage for tracking?What should I do if I want to rebrand and there is a previous GBP listing that hasn't been claimed?Does using 360 photos help with visibility in Google Maps?Does using Local Service Ads help me rank quickly?Is there any benefit to reposting a Google Review as a Google Post on GBP?Why can't I list my website on my GBP?Links mentioned in this session are available on our website at https://localmarketinginstitute.com

Mike's LinksMBlumenthal - Ne Review filter Cliff notes on Twitter - https://twitter.com/mblumenthal/status/1601936203108225025Google's New Review Algo: What We Know - https://www.nearmedia.co/a-guide-to-googles-review-filter/Google's cost-cutters come for Waze, will lose status as independent company - https://arstechnica.com/gadgets/2022/12/googles-cost-cutters-come-for-waze-will-lose-status-as-independent-company/Alex Topically.io entity mapping tool on Twitter - https://twitter.com/nittolese/status/1599795782013620224Entity SEO tool for human beings - https://topically.io/Cyrus SEO - Sheets ML for finding underperforming pages on Twitter - https://twitter.com/CyrusShepard/status/1601303833518317569Location pages in Google's crosshairs after October spam update - https://searchengineland.com/location-pages-google-october-spam-update-390016?MBlumenthal Pleper Local SEO Extension on Twitter - https://twitter.com/mblumenthal/status/1598651076412166149Highway Five - Using ChatGPT for rep mgt in Local on Twitter - https://twitter.com/HighWayFive/status/1600959847532756992?s=20Carrie's LinksA Thread About Google's Local Review Filter - Mike Blumenthal - https://twitter.com/mblumenthal/status/1601936203108225025Another Helpful COntent Update - Started on 12/5 - still rolling out.  What does it meannnnnn???  - https://developers.google.com/search/updates/helpful-content-updateHow to Remove Negative Reviews on Google - Joy Hawkins - https://www.sterlingsky.ca/remove-negative-reviews-google/3 Tips for the New Google Business Profile Manager Dashboard (Now Called New Merchant Experience) Joy Hawkins - https://localu.org/3-tips-for-the-new-google-business-profile-manager-dashboard-now-called-new-merchant-experience/Why Are My Google Reviews Not Publishing? - Joy Hawkins - https://www.sterlingsky.ca/google-reviews-not-publishing/Google Maps Displays "Offer Available" Under Business Profile Pins - Found by Joy Hawkins and Amy Toman - https://www.seroundtable.com/google-maps-offer-available-pin-34552.htmlLocalU Advanced Dallas - Tickets; https://localu.org/upcoming-events/dfw-23/  Sponsors: https://localu.org/sponsors/ Tip of the week - What's the 1 thing we covered that you should read if your time is limited? A Thread About Google's Loca

Mike's LinksMBlumenthal - Ne Review filter Cliff notes on Twitter - https://twitter.com/mblumenthal/status/1601936203108225025Google's New Review Algo: What We Know - https://www.nearmedia.co/a-guide-to-googles-review-filter/Google's cost-cutters come for Waze, will lose status as independent company - https://arstechnica.com/gadgets/2022/12/googles-cost-cutters-come-for-waze-will-lose-status-as-independent-company/Alex Topically.io entity mapping tool on Twitter - https://twitter.com/nittolese/status/1599795782013620224Entity SEO tool for human beings - https://topically.io/Cyrus SEO - Sheets ML for finding underperforming pages on Twitter - https://twitter.com/CyrusShepard/status/1601303833518317569Location pages in Google's crosshairs after October spam update - https://searchengineland.com/location-pages-google-october-spam-update-390016?MBlumenthal Pleper Local SEO Extension on Twitter - https://twitter.com/mblumenthal/status/1598651076412166149Highway Five - Using ChatGPT for rep mgt in Local on Twitter - https://twitter.com/HighWayFive/status/1600959847532756992?s=20Carrie's LinksA Thread About Google's Local Review Filter - Mike Blumenthal - https://twitter.com/mblumenthal/status/1601936203108225025Another Helpful COntent Update - Started on 12/5 - still rolling out.  What does it meannnnnn???  - https://developers.google.com/search/updates/helpful-content-updateHow to Remove Negative Reviews on Google - Joy Hawkins - https://www.sterlingsky.ca/remove-negative-reviews-google/3 Tips for the New Google Business Profile Manager Dashboard (Now Called New Merchant Experience) Joy Hawkins - https://localu.org/3-tips-for-the-new-google-business-profile-manager-dashboard-now-called-new-merchant-experience/Why Are My Google Reviews Not Publishing? - Joy Hawkins - https://www.sterlingsky.ca/google-reviews-not-publishing/Google Maps Displays "Offer Available" Under Business Profile Pins - Found by Joy Hawkins and Amy Toman - https://www.seroundtable.com/google-maps-offer-available-pin-34552.htmlLocalU Advanced Dallas - Tickets; https://localu.org/upcoming-events/dfw-23/  Sponsors: https://localu.org/sponsors/ Tip of the week - What's the 1 thing we covered that you should read if your time is limited? A Thread About Google's Loca

SEO shouldn't be siloed. Mordy Oberstein, Head of SEO Branding, and Crystal Carter, Head of SEO Communication at Wix, discuss how SEOs should think about social media teams, branding, and other marketing channels.  Organic Search is just one channel to bring traffic and revenue to a website. What works for one channel may or may not work on another, but you'll never know if you don't communicate with the rest of the marketing team. Your website should be considered the HQ for all digital activities, and its user experience should be consistent no matter the channel a user arrives from. As a result, SEO, social media, PPC, etc., should align with consistent messaging, content, and imagery. Depending on the size of your organization and how many hats you have to wear as a marketer, prioritization can be critical, according to iPullRank's Garrett Sussman, featured guest on the SERP's Up SEO Podcast. SEO may take six to 12 months to move the revenue needle, while PPC or social may be doing it today. Prioritize based on what's driving revenue now while making time investments in other tactics for the future. Knowing your audience is crucial when it comes to an omnichannel approach to marketing. A good way to understand who your audience is online is by using tools like SparkToro. With it, you can not only identify your audience but discover where they're at and what they like. We'll dive into how you can use the tool to fuel all of your marketing efforts from SEO to social!  Let's ride the wave of the SERPs Up SEO podcast and explore omnichannel marketing! Key Segments: [00:01:51] What's On This Episode of SERP's Up? [00:02:13] Focus Topic of the Week: Omni-channel Approach to SEO [00:16:05] Focus Topic Guest: Garrett Sussman [00:21:06] Tool Time [00:24:56] Snappy News [00:26:46] Follow of the Week Hosts, Guests, & Featured People: Crystal Carter: https://twitter.com/CrystalontheWeb Mordy Oberstein: https://twitter.com/MordyOberstein  Garrett Sussman: https://twitter.com/garrettsussman iPullRank: https://ipullrank.com Amanda Natividad: https://twitter.com/amandana t  Joy Hawkins: https://twitter.com/JoyanneHawkins Resources: SERP's Up Podcast: https://www.wix.com/seo/learn/podcast  Wix SEO Learning Hub: https://www.wix.com/seo/learn  Blog Distribution Strategies for Growth: https://www.wix.com/seo/learn/resource/webinar-content-distribution More intents more problems: SEO for multiple user intents: https://www.wix.com/seo/learn/podcast/episodes/seo-for-multiple-user-intents Sparktoro: https://sparktoro.com  What Kind of Content Appears in Google Discover [Case Study]: https://www.semrush.com/blog/google-discover-result-study  News:  Google Improved The Search Console Discover Performance Report: https://www.seroundtable.com/google-search-console-discover-performance-reports-improved-34504.html  Does the Length of a Google Review Matter?: https://www.sterlingsky.ca/length-google-review-matter/ 

Mike's LinksEp 90: Google Review Bug Saga, Impact of Local Business Reviews, Google's Misguided Store Finder - https://www.nearmedia.co/ep-90/Joy Hawkins on Twitter - https://twitter.com/JoyanneHawkins/status/1592574701179895809Google Search Console Goes Adds Shopping & Merchant Features - https://www.seroundtable.com/google-search-console-shopping-tab-34426.htmlStefan Somborac on Twitter- Google Autogenerates Ads from Point Inventory - https://twitter.com/StefanSomborac/status/1594708876468813824Manage Local Inventory Ads through Pointy - Google Business Profile Help - https://support.google.com/business/answer/11423725Christina LeVasseur (Brodzky) - Hotel Attributes now show % of positive & Negative sentiment - https://twitter.com/cbrodzky/status/1593796024996630528Google now lets you search for restaurants by dish as Maps adds ‘fast charge' EV station filter - https://9to5google.com/2022/11/17/google-search-nearby-dishes/Claire Carlile - NMX now allows for Image cropping in Posts - https://twitter.com/clairecarlile/status/1592462558157766657Carrie's LinksAnnouncing: The Impact of Local Business Reviews on Consumer Behavior | SEO Industry Report - Moz & Miriam Ellis - https://moz.com/blog/announcing-local-business-reviews-impact-reportIs Google Looking for Diversity in Reviews? [Case Study] - Joy Hawkins - https://www.sterlingsky.ca/google-reviews-diversity/LocalU Black Friday Sale - 25% off All OnDemand Videos back to March of 2020 - through 11/29 - https://localu.org/buy-localu-event-videos/Beware Of Fake Ownership Requests From Google Business Profiles - Ben Fisher - https://localsearchforum.com/threads/seeing-an-increase-in-owner-requests.59626/Google Business Profiles "Showing The World Cup" Attribute - Barry Schwartz - https://www.seroundtable.com/google-business-profiles-attribute-showing-the-world-cup-34428.htmlYour Google Searches Are Quietly Evolving. Here's What's Next  - https://www.wired.com/story/google-search-shopping-ads-malware-trends/

Mike's LinksEp 90: Google Review Bug Saga, Impact of Local Business Reviews, Google's Misguided Store Finder - https://www.nearmedia.co/ep-90/Joy Hawkins on Twitter - https://twitter.com/JoyanneHawkins/status/1592574701179895809Google Search Console Goes Adds Shopping & Merchant Features - https://www.seroundtable.com/google-search-console-shopping-tab-34426.htmlStefan Somborac on Twitter- Google Autogenerates Ads from Point Inventory - https://twitter.com/StefanSomborac/status/1594708876468813824Manage Local Inventory Ads through Pointy - Google Business Profile Help - https://support.google.com/business/answer/11423725Christina LeVasseur (Brodzky) - Hotel Attributes now show % of positive & Negative sentiment - https://twitter.com/cbrodzky/status/1593796024996630528Google now lets you search for restaurants by dish as Maps adds ‘fast charge' EV station filter - https://9to5google.com/2022/11/17/google-search-nearby-dishes/Claire Carlile - NMX now allows for Image cropping in Posts - https://twitter.com/clairecarlile/status/1592462558157766657Carrie's LinksAnnouncing: The Impact of Local Business Reviews on Consumer Behavior | SEO Industry Report - Moz & Miriam Ellis - https://moz.com/blog/announcing-local-business-reviews-impact-reportIs Google Looking for Diversity in Reviews? [Case Study] - Joy Hawkins - https://www.sterlingsky.ca/google-reviews-diversity/LocalU Black Friday Sale - 25% off All OnDemand Videos back to March of 2020 - through 11/29 - https://localu.org/buy-localu-event-videos/Beware Of Fake Ownership Requests From Google Business Profiles - Ben Fisher - https://localsearchforum.com/threads/seeing-an-increase-in-owner-requests.59626/Google Business Profiles "Showing The World Cup" Attribute - Barry Schwartz - https://www.seroundtable.com/google-business-profiles-attribute-showing-the-world-cup-34428.htmlYour Google Searches Are Quietly Evolving. Here's What's Next  - https://www.wired.com/story/google-search-shopping-ads-malware-trends/

Mike's Links:POPABLE AND WALMART JOIN FORCES TO HELP SMALL BUSINESS RETAILERS GET BACK ON THEIR FEET AFTER THE PANDEMIC - https://www.prnewswire.com/news-releases/popable-and-walmart-join-forces-to-help-small-business-retailers-get-back-on-their-feet-after-the-pandemic-301662834.htmlGoogle is shutting down its dedicated Street View app next year - https://9to5google.com/2022/11/01/google-street-view-app-shutting-down/Semantic Photography: Low Hanging Fruit to Increase Google Local Conversions - https://www.nearmedia.co/semantic-photography-the-low-hanging-fruit-to-increase-google-local-conversions/Does the Number of Google Reviews Impact Ranking? [Case Study] - https://www.sterlingsky.ca/number-of-reviews-impact-ranking/Carrie's LinksReviews showing review location in Google – Darren Shaw – https://twitter.com/DarrenShaw_/status/1588964280665534464How to find reviews you haven't responded to yet in the NMX  – Joy & Colan - https://twitter.com/JoyanneHawkins/status/1588518928002998272Tanking Local Rankings? How to Turn Them Around If They've Gone Down – Phils preso from LocalU - https://twitter.com/philrozek/status/1588274549057286145LocalU on demand coming this week - https://localu.org/buy-localu-event-videos/Level up your online presence with images that convert – Joy Hawkins & Mike Blumenthal - https://www.rioseo.com/events/local-photos-live-event/

Mike's Links:POPABLE AND WALMART JOIN FORCES TO HELP SMALL BUSINESS RETAILERS GET BACK ON THEIR FEET AFTER THE PANDEMIC - https://www.prnewswire.com/news-releases/popable-and-walmart-join-forces-to-help-small-business-retailers-get-back-on-their-feet-after-the-pandemic-301662834.htmlGoogle is shutting down its dedicated Street View app next year - https://9to5google.com/2022/11/01/google-street-view-app-shutting-down/Semantic Photography: Low Hanging Fruit to Increase Google Local Conversions - https://www.nearmedia.co/semantic-photography-the-low-hanging-fruit-to-increase-google-local-conversions/Does the Number of Google Reviews Impact Ranking? [Case Study] - https://www.sterlingsky.ca/number-of-reviews-impact-ranking/Carrie's LinksReviews showing review location in Google – Darren Shaw – https://twitter.com/DarrenShaw_/status/1588964280665534464How to find reviews you haven't responded to yet in the NMX  – Joy & Colan - https://twitter.com/JoyanneHawkins/status/1588518928002998272Tanking Local Rankings? How to Turn Them Around If They've Gone Down – Phils preso from LocalU - https://twitter.com/philrozek/status/1588274549057286145LocalU on demand coming this week - https://localu.org/buy-localu-event-videos/Level up your online presence with images that convert – Joy Hawkins & Mike Blumenthal - https://www.rioseo.com/events/local-photos-live-event/

#1: Introduction to the SEO Podcast by #SEOSLY & weekly SEO news Welcome to the first episode of the SEO podcast by #SEOSLY. English Google SEO office hours from October 2022 This is an audio-only recording of the experimental Google SEO office-hours from October 2022. The answers are compiled by the Google Search Relations team. By Google Search Central. LISTEN. Search Central docs and SEO (Search Off the Record) Find out if Google Search Central implements its SEO best practices and guidelines on its own website and documentation! Hosts John and Lizzi discuss SEO tools, sitemaps, hreflang links, robots.txt, click-through rates, and more By Search Off the Record. LISTEN. The State Of SEO: Survey Data To Plan Your Next Year In SEO Inform your SEO strategy for 2023 with data, insights, and findings from the SEO community. More than 3,600 SEO pros responded. By Ben Steele (SEJ). LEARN MORE. Google October 2022 Spam Update Complete On October 19, 2022 Google released the October 2022 spam update. This update was global and affected all languages. The rollout was complete as of October 21, 2022. By Google Search Central. LEARN MORE. SEO Audits with Olga Zarzeczna (Search with Candour) I was a guest on the Search with Candour SEO podcast where Jack Chambers-Ward and I talked about – you guessed it – SEO audits.Check this episode and subscribe to the Search with Candour SEO podcast. Top SEO Mistakes from Olga Zarzeczna (Edge of the Web) I was pleased to be the guest on the Edge of the Web SEO podcast again. This time Erin and I spoke about SEO mistakes I come across in SEO audits.Don't miss that episode and subscribe to the Edge of the Web SEO podcast. Old Google Page Speed Algorithms Are No Longer Used Google's John Mueller confirmed this morning that Google no longer uses the old Google page speed algorithms from 2010 or 2018. Instead, he said, Google only uses the page experience update, looking at the core web vital metrics. Reported by Barry Schwartz. LEARN MORE. Google Analytics 4 gets new features & reporting Google announced (in this post) new features and reporting for Google Analytics 4 including behavioral modeling in real-time reporting, custom channel reporting for data-driven attribution, and integration with Campaign Manager 360. Reported by Barry Schwartz. LEARN MORE. New Google Business Profile Web Search Menu Now Rolling Out Google is giving business owners the ability to quickly edit their business profile directly in web search through these new action buttons (previously it required many more clicks). Reported by no one other than Barry Schwartz. LEARN MORE. Google is removing a lot of reviews from Google Business Profiles Joy Hawkins is reporting and a lot of people are confirming that Google has been doing waves of review takedowns. Reported by Joy Hawkins. LEARN MORE. #1:Just because something is human-written doesn't make it helpful & good content. In case you need a friendly reminder from John Mueller about helpful content, here it is. "Just because something is human-written doesn't make it helpful & good content. I'd really focus on making things awesome, unique, compelling, that people recommend to friends - not just something that's technically ok." #2: Google: You'd Be Lucky To End Up In The Same Place After Changing URLs John Mueller said when it comes to changing URLs, "if you're lucky, it'll end up in the same place." Meaning, if you do everything right and Google does everything right, which is rare to have both align, then you'd be lucky to have the new URL rank in the same position as the old URL in Google Search. Zero-Clicks Study The topic has had plenty of coverage and attention, but often without a great deal of context, so that's why we've carried out a new zero-clicks study with a more refined sample size from our own data sources. 13 essential SEO skills you need to succeed Critical thinking. Problem-solving. Persistence. These are just three critical SEO skills. Discover 10 more here. By Danny Goodwin (Search Engine Land) Crawl efficacy: How to level up crawl optimization Crawl budget is a vanity metric. Your goal should be to guide Googlebot in crawling important URLs fast once they are published or updated. By Jes Scholz (Search Engine Land)

Mike's Linksthehustle.co - https://link.thehustle.co/view/5f3c2443c6344e7987022ea6h9fcv.f760/72bf8cbbZero-Clicks Study - https://www.semrush.com/blog/zero-clicks-study/Webinar: Rankings Are Great, Conversions Are Greater. - https://us02web.zoom.us/webinar/register/WN_69s-QR6bTG-VvrS6Wc7iDQGoogle Maps has removed its COVID-19 layer - https://9to5google.com/2022/10/26/google-maps-covid-19-layer-2/GBP Suspension and Reinstatement Chaos - https://www.brightlocal.com/blog/google-business-profile-suspension-reinstatement-bug-chaos/Hacks to get back to the Old GBP Dashboard Mike Blumenthal on Twitter - https://twitter.com/mblumenthal/status/1586754087080660992?s=12&t=NaNUY7w_DJFT7g65GfJdewCarrie's LinksMap Pack and Other Search features Disappeared - Dr. Pete - https://twitter.com/dr_pete/status/1585011516985978880Funny SEO Horror Stories | Local Search Forum - https://localsearchforum.com/threads/funny-seo-horror-stories.59548/Does the Text of a Google Review Affect Map Pack Rankings? - Joy Hawkins - https://www.sterlingsky.ca/does-the-text-of-a-google-review-affect-map-pack-rankings/Thanks to our LocalU SponsorsZipsprout- https://zipsprout.com/Places Scout - https://placesscout.com/Whitespark - https://whitespark.ca/Sterling Sky - https://sterlingsky.ca/

Mike's Linksthehustle.co - https://link.thehustle.co/view/5f3c2443c6344e7987022ea6h9fcv.f760/72bf8cbbZero-Clicks Study - https://www.semrush.com/blog/zero-clicks-study/Webinar: Rankings Are Great, Conversions Are Greater. - https://us02web.zoom.us/webinar/register/WN_69s-QR6bTG-VvrS6Wc7iDQGoogle Maps has removed its COVID-19 layer - https://9to5google.com/2022/10/26/google-maps-covid-19-layer-2/GBP Suspension and Reinstatement Chaos - https://www.brightlocal.com/blog/google-business-profile-suspension-reinstatement-bug-chaos/Hacks to get back to the Old GBP Dashboard Mike Blumenthal on Twitter - https://twitter.com/mblumenthal/status/1586754087080660992?s=12&t=NaNUY7w_DJFT7g65GfJdewCarrie's LinksMap Pack and Other Search features Disappeared - Dr. Pete - https://twitter.com/dr_pete/status/1585011516985978880Funny SEO Horror Stories | Local Search Forum - https://localsearchforum.com/threads/funny-seo-horror-stories.59548/Does the Text of a Google Review Affect Map Pack Rankings? - Joy Hawkins - https://www.sterlingsky.ca/does-the-text-of-a-google-review-affect-map-pack-rankings/Thanks to our LocalU SponsorsZipsprout- https://zipsprout.com/Places Scout - https://placesscout.com/Whitespark - https://whitespark.ca/Sterling Sky - https://sterlingsky.ca/

Matt's LinksRecent Google review filtering and different ways to ask for reviews/different options when sending review requests via Joy Hawkins on Twitter - https://localsearchforum.com/threads/missing-reviews-reviews-disappearing.59057/GBP suspension bug should be resolved now - Via Joy Hawkins on Twitter - https://twitter.com/JoyanneHawkins/status/1583497806412910592LSAs in the local finder - via Barry Schwartz at SERoundtable.com - https://www.seroundtable.com/google-search-local-pack-tests-refine-query-location-search-box-33170.htmlZocdoc showing on the SERPs via Colan Nielsen on Twitter - https://twitter.com/ColanNielsen/status/1582739806206894080Carrie's LinksWhat are the Habits of Successful Local SEO Experts? - Colan Nielsen - SterlingSky - https://www.sterlingsky.ca/what-are-the-habits-of-successful-local-seo-experts/Suds & Search 135 | Brian Barwig, Local SEO Manager at Sterling Sky - SearchLab Digital - https://searchlabdigital.com/blog/suds-search-135-brian-barwig/Thanks to our LocalU SponsorsZipsprout - https://zipsprout.com/Places Scout - https://placesscout.com/Whitespark - https://whitespark.ca/Sterling Sky - https://sterlingsky.ca/

Matt's LinksRecent Google review filtering and different ways to ask for reviews/different options when sending review requests via Joy Hawkins on Twitter - https://localsearchforum.com/threads/missing-reviews-reviews-disappearing.59057/GBP suspension bug should be resolved now - Via Joy Hawkins on Twitter - https://twitter.com/JoyanneHawkins/status/1583497806412910592LSAs in the local finder - via Barry Schwartz at SERoundtable.com - https://www.seroundtable.com/google-search-local-pack-tests-refine-query-location-search-box-33170.htmlZocdoc showing on the SERPs via Colan Nielsen on Twitter - https://twitter.com/ColanNielsen/status/1582739806206894080Carrie's LinksWhat are the Habits of Successful Local SEO Experts? - Colan Nielsen - SterlingSky - https://www.sterlingsky.ca/what-are-the-habits-of-successful-local-seo-experts/Suds & Search 135 | Brian Barwig, Local SEO Manager at Sterling Sky - SearchLab Digital - https://searchlabdigital.com/blog/suds-search-135-brian-barwig/Thanks to our LocalU SponsorsZipsprout - https://zipsprout.com/Places Scout - https://placesscout.com/Whitespark - https://whitespark.ca/Sterling Sky - https://sterlingsky.ca/

Mike's Links:Get Same-Day Delivery from your favorite retail storeshttps://www.aboutamazon.com/news/transportation/get-same-day-delivery-from-your-favorite-retail-storesLocation Spotlight launches globally, plus more tools for professionalshttps://business.twitter.com/en/blog/location-spotlight-global-launch.htmlHow To Get More Reviews That Include Photoshttps://leadferno.com/blog/how-to-get-more-reviews-that-include-photosLocal Pack Headers: Curious, Overlooked Clues to the Mind of Google​​https://moz.com/blog/local-pack-headersNew Google Search Dashboard Layouthttps://localsearchforum.com/threads/new-google-search-dashboard-layout.59237/Google adding recency stamps to images in Google Maps - Mike Blumenthal on Twitterhttps://twitter.com/mblumenthal/status/1555342230407217152?s=12&t=UToJxv2cwSuiPsDvhI_3CwLots of Google Posts removed - Joy Hawkins on Twitterhttps://twitter.com/JoyanneHawkins/status/1555578235802501120Google updates Business Profile posts spam policieshttps://searchengineland.com/google-updates-business-profile-posts-spam-policies-387006LSA duplicate problem: AdsLiaison on Twitterhttps://twitter.com/adsliaison/status/1554096974416252929 -Carrie's LinksGoogle Search Is Very Broken Now: Outages, Indexing Issues, Pages Missing & More - via Barry Schwartz at SERoundtablehttps://www.seroundtable.com/google-search-is-broken-outages-indexing-missing-33891.html6 Key Takeaways From LocalU Advanced Denver - via RioSEOhttps://www.rioseo.com/blog/6-key-takeaways-from-localu-advanced-denver/Google's Local Services Ads platform has a problem with spam via Len Raliegh at Search Engine Landhttps://searchengineland.com/googles-local-services-ads-platform-has-a-problem-with-spam-386890#.YulGsmeYwZI.twitter

Mike's Links:Get Same-Day Delivery from your favorite retail storeshttps://www.aboutamazon.com/news/transportation/get-same-day-delivery-from-your-favorite-retail-storesLocation Spotlight launches globally, plus more tools for professionalshttps://business.twitter.com/en/blog/location-spotlight-global-launch.htmlHow To Get More Reviews That Include Photoshttps://leadferno.com/blog/how-to-get-more-reviews-that-include-photosLocal Pack Headers: Curious, Overlooked Clues to the Mind of Google​​https://moz.com/blog/local-pack-headersNew Google Search Dashboard Layouthttps://localsearchforum.com/threads/new-google-search-dashboard-layout.59237/Google adding recency stamps to images in Google Maps - Mike Blumenthal on Twitterhttps://twitter.com/mblumenthal/status/1555342230407217152?s=12&t=UToJxv2cwSuiPsDvhI_3CwLots of Google Posts removed - Joy Hawkins on Twitterhttps://twitter.com/JoyanneHawkins/status/1555578235802501120Google updates Business Profile posts spam policieshttps://searchengineland.com/google-updates-business-profile-posts-spam-policies-387006LSA duplicate problem: AdsLiaison on Twitterhttps://twitter.com/adsliaison/status/1554096974416252929 -Carrie's LinksGoogle Search Is Very Broken Now: Outages, Indexing Issues, Pages Missing & More - via Barry Schwartz at SERoundtablehttps://www.seroundtable.com/google-search-is-broken-outages-indexing-missing-33891.html6 Key Takeaways From LocalU Advanced Denver - via RioSEOhttps://www.rioseo.com/blog/6-key-takeaways-from-localu-advanced-denver/Google's Local Services Ads platform has a problem with spam via Len Raliegh at Search Engine Landhttps://searchengineland.com/googles-local-services-ads-platform-has-a-problem-with-spam-386890#.YulGsmeYwZI.twitter

Mike's Links:​​Who Is Collecting Data from Your Car? - https://themarkup.org/the-breakdown/2022/07/27/who-is-collecting-data-from-your-carTim Hortons offers free coffee to settle mobile app class action lawsuits - https://appleinsider.com/articles/22/07/30/tim-hortons-offers-free-coffee-to-settle-mobile-app-class-action-lawsuitsGoogle Cuts Off Reviews for Reproductive Care Clinics - https://www.nearmedia.co/google-shuts-off-reviews-for-reproductive-clinics/Carrie's LinksGoogle search quality rater guidelines update: What has changed - Lily Ray - https://searchengineland.com/google-search-quality-rater-guidelines-changes-july-2022-386815New Google Business Profile in Search & Maps - Tim Capper - https://onlineownership.com/new-google-business-profile-in-search-maps/How to Craft a Click-Worthy Google Business Profile Post, According to Joy Hawkins, a GBP Expert - Via Buffer (and Joy Hawkins) - https://buffer.com/resources/google-business-profile-posts/The Ultimate Goal: Be A Contact On Your Customer's Phone - New Feature - add your number to your client's contact list. - https://leadferno.com/blog/the-ultimate-goal-be-a-contact-on-your-customers-phone

Mike's Links:​​Who Is Collecting Data from Your Car? - https://themarkup.org/the-breakdown/2022/07/27/who-is-collecting-data-from-your-carTim Hortons offers free coffee to settle mobile app class action lawsuits - https://appleinsider.com/articles/22/07/30/tim-hortons-offers-free-coffee-to-settle-mobile-app-class-action-lawsuitsGoogle Cuts Off Reviews for Reproductive Care Clinics - https://www.nearmedia.co/google-shuts-off-reviews-for-reproductive-clinics/Carrie's LinksGoogle search quality rater guidelines update: What has changed - Lily Ray - https://searchengineland.com/google-search-quality-rater-guidelines-changes-july-2022-386815New Google Business Profile in Search & Maps - Tim Capper - https://onlineownership.com/new-google-business-profile-in-search-maps/How to Craft a Click-Worthy Google Business Profile Post, According to Joy Hawkins, a GBP Expert - Via Buffer (and Joy Hawkins) - https://buffer.com/resources/google-business-profile-posts/The Ultimate Goal: Be A Contact On Your Customer's Phone - New Feature - add your number to your client's contact list. - https://leadferno.com/blog/the-ultimate-goal-be-a-contact-on-your-customers-phone

Local SEO is a well-working channel with the right approach. How to achieve high results? Joy Hawkins shares her valuable insights. Watch or listen to the entire episode to know a lot more. Wanna get more traffic? Submit your request on my website – https://unmiss.com/. Learn more about Joy Hawkins on the following resources: Website:…

Mike's Links:Walmart does drones deliveries ahead of Amazon while gig deliveries are failing - https://www.youtube.com/watch?v=z0tgtI-SMFIWalmart to begin drone delivery service to 4 million households - https://www.theguardian.com/cities/2022/may/24/walmart-drone-delivery-4-million-us-householdsGlenn Gabe on Twitter - Apple Search Engine On the Horizon? - https://twitter.com/glenngabe/status/1531256299014524935?s=12&t=hCLeY_4gWqgsK8bPQ_75gwDoes ‘Multisearch Near Me' Signal a Visual Search Future?  - https://streetfightmag.com/2022/05/26/does-multisearch-near-me-signal-a-visual-search-future/Joy Hawkins on Twitter - Justifications on Google Maps Mobile - https://twitter.com/JoyanneHawkins/status/1529174985595559936Google releases May 2022 broad core update - https://searchengineland.com/google-releases-may-2022-broad-core-update-385435Aleyda Solis  on Twitter - broad core update recovery flow chart - https://twitter.com/aleyda/status/1530997555424894986?s=12&t=hCLeY_4gWqgsK8bPQ_75gw23 Million Internal Links - A Google SEO Case Study - https://zyppy.com/seo/internal-links/seo-study/Carrie's LinksHow to Strategize Your Local SEO Audit - Our own @ownyourserp along with Ben Fisher and Steve Wiideman - https://resources.duda.co/how-to-strategize-your-local-seo-auditWhen Amazon Drones Crashed, the Company Told the FAA to Go Fly a Kite  - https://www.businessinsider.com/amazon-prime-air-faa-regulators-investigation-drone-crashes-2022-5LocalU Advanced Agenda - Denver July 28, 2022 - https://localu.org/den22

Mike's Links:Walmart does drones deliveries ahead of Amazon while gig deliveries are failing - https://www.youtube.com/watch?v=z0tgtI-SMFIWalmart to begin drone delivery service to 4 million households - https://www.theguardian.com/cities/2022/may/24/walmart-drone-delivery-4-million-us-householdsGlenn Gabe on Twitter - Apple Search Engine On the Horizon? - https://twitter.com/glenngabe/status/1531256299014524935?s=12&t=hCLeY_4gWqgsK8bPQ_75gwDoes ‘Multisearch Near Me' Signal a Visual Search Future?  - https://streetfightmag.com/2022/05/26/does-multisearch-near-me-signal-a-visual-search-future/Joy Hawkins on Twitter - Justifications on Google Maps Mobile - https://twitter.com/JoyanneHawkins/status/1529174985595559936Google releases May 2022 broad core update - https://searchengineland.com/google-releases-may-2022-broad-core-update-385435Aleyda Solis  on Twitter - broad core update recovery flow chart - https://twitter.com/aleyda/status/1530997555424894986?s=12&t=hCLeY_4gWqgsK8bPQ_75gw23 Million Internal Links - A Google SEO Case Study - https://zyppy.com/seo/internal-links/seo-study/Carrie's LinksHow to Strategize Your Local SEO Audit - Our own @ownyourserp along with Ben Fisher and Steve Wiideman - https://resources.duda.co/how-to-strategize-your-local-seo-auditWhen Amazon Drones Crashed, the Company Told the FAA to Go Fly a Kite  - https://www.businessinsider.com/amazon-prime-air-faa-regulators-investigation-drone-crashes-2022-5LocalU Advanced Agenda - Denver July 28, 2022 - https://localu.org/den22

In this special stat-holiday encore episode, Joy Hawkins from the Sterling Sky agency (SterlingSky.ca) joins Tod to chat about best SEO practices for your local business. They cover reviews, local spam, what to focus on if you only have an hour a month, and much more.Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.Get each episode as a daily email newsletter (with images, videos, and links).HELPFUL LINKS:ADS: Reach thousands of marketers with our ad options.CLASSIFIED ADS: Only $20 — more infoMORE CONTENT: Email newsletter, expert interviews, and blog posts.HANG OUT: Join our Slack communityEnjoying the Show? Tweet about us • Rate and review • Send a voicemailFOLLOW US:The Show: LinkedIn • TikTok • FB Page • FB GroupTod: Twitter • LinkedIn • TikTok • TwitchDEALS:Jyll Saskin Gales — Inside Google Ads Andrew Foxwell — Foxwell Founders Membership • Scaling After iOS14 • All CoursesOthers — AppSumo lifetime marketing deals • Riverside.FM podcast recording siteCREDITS:Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.(If the links in the show notes do not work in your podcast app, visit https://todayindigital.com )Some links in these show notes may provide us with a commission.Privacy & Opt-Out: https://redcircle.com/privacy

Mike's Links:Bill Slawski, mentor & friend, passes away - https://www.youtube.com/watch?v=8FzyJ0Bo85sAmazon tests using Flex drivers to make mall deliveries - https://www.cnbc.com/2022/05/20/amazon-tests-using-flex-drivers-to-make-mall-deliveries-.htmlUnion claims Apple broke federal labor law at World Trade Center store - https://appleinsider.com/articles/22/05/19/union-claims-apple-broke-federal-labor-law-at-world-trade-center-storeGoogle Messages RCS is being abused for ads in India - https://9to5google.com/2022/05/17/google-messages-rcs-ads-india/Panic Buying Is The New Backlink - https://www.localseoguide.com/panic-buying-is-the-new-backlink/Carrie's LinksGoogle Posts > Desktop Business Profiles | Local Search Forum - Offer Posts Not Surfacing via Joy Hawkins - https://localsearchforum.com/threads/google-posts-desktop-business-profiles.58986/Local SEO For Ukraine - LIVE - Weds May 25, 2022 - https://www.brightlocal.com/local-seo-for-ukraine/Surprise: ‘Near me' brand names don't rank higher for ‘near me' searches  Chris Silver-Smith - https://searchengineland.com/near-me-searches-local-seo-optimize-or-avoid-385227%E2%80%8B%E2%80%8B

Mike's Links:Bill Slawski, mentor & friend, passes away - https://www.youtube.com/watch?v=8FzyJ0Bo85sAmazon tests using Flex drivers to make mall deliveries - https://www.cnbc.com/2022/05/20/amazon-tests-using-flex-drivers-to-make-mall-deliveries-.htmlUnion claims Apple broke federal labor law at World Trade Center store - https://appleinsider.com/articles/22/05/19/union-claims-apple-broke-federal-labor-law-at-world-trade-center-storeGoogle Messages RCS is being abused for ads in India - https://9to5google.com/2022/05/17/google-messages-rcs-ads-india/Panic Buying Is The New Backlink - https://www.localseoguide.com/panic-buying-is-the-new-backlink/Carrie's LinksGoogle Posts > Desktop Business Profiles | Local Search Forum - Offer Posts Not Surfacing via Joy Hawkins - https://localsearchforum.com/threads/google-posts-desktop-business-profiles.58986/Local SEO For Ukraine - LIVE - Weds May 25, 2022 - https://www.brightlocal.com/local-seo-for-ukraine/Surprise: ‘Near me' brand names don't rank higher for ‘near me' searches  Chris Silver-Smith - https://searchengineland.com/near-me-searches-local-seo-optimize-or-avoid-385227%E2%80%8B%E2%80%8B

Mike's Links:As long-running legal feud slogs on, Lampert and Sears Holdings creditors ordered to mediation - https://www.retaildive.com/news/as-long-running-legal-feud-slogs-on-lampert-and-sears-holdings-creditors-o/621813/Greg's SEO Presentation from Brighton SEO - https://searchlabdigital.com/blog/gregs-seo-presentation-from-brightonseo/9 Local SEO Tips From Top Experts - https://www.searchenginejournal.com/9-local-seo-tips-from-top-experts/445229/The Visual Future of Local Search - Part 1 - https://www.nearmedia.co/google-and-the-visual-future-of-local-search-part-1/The Visual Future of Local Search - Part 2 - https://www.nearmedia.co/google-and-the-visual-future-of-local-search-part-2/Carrie's LinksGoogle Screened Local Results At This Business Carousel via Saad Alikhan - https://www.seroundtable.com/google-local-screened-results-at-this-business-carousel-33227.htmlGA3 to GA4 goals import, but read the help docs first - via @rustybrick & @CharlesFarina - https://www.seroundtable.com/universal-analytics-goals-import-google-analytics-33268.htmlGoogle Business Profile with Joy Hawkins | Local Search Clinic - listen to the recording from Joy Hawkins and Claire Carlile - https://www.brightlocal.com/local-search-clinic-april-2022/Upcoming changes to your Brand Accounts | Local Search Forum from the LSF - lots of discussion about what to do with tips from Krystal Taing, Joy, and a few others. - https://localsearchforum.com/threads/upcoming-changes-to-your-brand-accounts.58895/

Mike's Links:As long-running legal feud slogs on, Lampert and Sears Holdings creditors ordered to mediation - https://www.retaildive.com/news/as-long-running-legal-feud-slogs-on-lampert-and-sears-holdings-creditors-o/621813/Greg's SEO Presentation from Brighton SEO - https://searchlabdigital.com/blog/gregs-seo-presentation-from-brightonseo/9 Local SEO Tips From Top Experts - https://www.searchenginejournal.com/9-local-seo-tips-from-top-experts/445229/The Visual Future of Local Search - Part 1 - https://www.nearmedia.co/google-and-the-visual-future-of-local-search-part-1/The Visual Future of Local Search - Part 2 - https://www.nearmedia.co/google-and-the-visual-future-of-local-search-part-2/Carrie's LinksGoogle Screened Local Results At This Business Carousel via Saad Alikhan - https://www.seroundtable.com/google-local-screened-results-at-this-business-carousel-33227.htmlGA3 to GA4 goals import, but read the help docs first - via @rustybrick & @CharlesFarina - https://www.seroundtable.com/universal-analytics-goals-import-google-analytics-33268.htmlGoogle Business Profile with Joy Hawkins | Local Search Clinic - listen to the recording from Joy Hawkins and Claire Carlile - https://www.brightlocal.com/local-search-clinic-april-2022/Upcoming changes to your Brand Accounts | Local Search Forum from the LSF - lots of discussion about what to do with tips from Krystal Taing, Joy, and a few others. - https://localsearchforum.com/threads/upcoming-changes-to-your-brand-accounts.58895/

Mike's Links:Amazon Intends to Appeal Union Victory in New York — The Wall Street Journal - https://apple.news/AVxR8-7XzS1-s2CRDr_dZpAGo beyond the search box: Introducing multisearch - https://blog.google/products/search/multisearch/Google indexing, 80% indexed in 24h, indexed or re-credited - https://indexmenow.com/en/Stefan Somborac on thread on AI Hours Update on Twitter - https://twitter.com/stefansomborac/status/1513110891625074689?s=12&t=nMDNPOry_bn0cuunUngwLAHow AI and imagery build a self-updating map - https://blog.google/products/maps/how-ai-and-imagery-build-self-updating-map/Google Local Finder Becomes a Product Finder - https://www.nearmedia.co/google-local-finder-becomes-a-product-finder/Carrie's Links Onebox preview vs overlay in maps test - spotted by Punit via Twitter - https://twitter.com/punit6008/status/1511992120499789827The State of Spam Fighting: What We Learned From Analyzing 5,306 Listings in 16 Industries - https://www.sterlingsky.ca/google-maps-spam-study/LSAs add more categories - via Joy Hawkins on Twitter - https://twitter.com/JoyanneHawkins/status/1511798810783191057

Google's Local help files have been updated to note that providing real time inventory via Merchant Center will result in increased rank. Anecdotally, we are seeing the 3- Pack populated with more real time inventory over the past several weeks. Google, often accused of self-preferencing, did so again by highlighting their own Point POS product as the only solution. At LocalU's last virtual event, Joy Hawkins shared insights spam prevalence by vertical and whether agencies should continue to fight it, as a service. Curtis Boyd described the results of a 1000 review case study of takedown and what worked and what didn't. And there was a discussion of a new update to the Vicinity update which allowed many businesses to gain more visibility. GApocalypse will soon be upon us and Google Universal Analytics will soon be sunset and replaced with GA4. Since GA4 is so bad and agencies seem to have developed reporting chops with Google Data Studio, is it time to look at other base analytics programs and build your own reporting dashboard?The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.EP 59 Near Memo

Join us for a special live recording of our new podcast, Smart Route! In this episode, host Courtney Tyson will be sitting down with local search expert Joy Hawkins to dive into the good and bad of Google My Business.

Largely uncovered in the news, Amazon has announced a new program, Local Selling, that allows local merchants selling on Amazon to apply for the ability to take an order on Amazon and deliver curbside from their location or to deliver via their own delivery process. Clearly this is a response to Google's successful push of Product Merchant center into local and might lead to additional local relationships for Amazon. Google is understanding more and more about the content of images using their Cloud Vision AI and this understanding of entities, labels, logos, sentiment and text is being leveraged to use images to answer searcher intent in ads, local and the mobile web results. This is part of a long arc where Google will now start using images to not just answer queries but to ask them as well using their new MUM AI/ML and is likely part of their AR future.  Google Local has been “stealing” local conversions for years. Joy Hawkins of Sterling Sky recently reported that Google local leads are both the dominant source for leads as well as the fastest growing source for leads for most of the verticals that she works in. What does this mean for local businesses? The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.Near Memo Ep 39

Joy Hawkins talks with Jason Barnard about dissecting the GMB panel. Joy Hawkins is the owner of the Local Search Forum, LocalU, and Sterling Sky, a Local SEO agency in Canada & the USA. She writes for Search Engine Land and is a widely known Local Search speaker and has spoken at dozens of Local SEO conferences over the years. Google My Business panels are ever-increasingly important to the success of local businesses since Google local search is the dominant trusted source customers look at before visiting bricks-and-mortar businesses. Keeping it up-to-date is the minimum investment for local SEO, and managing the ever-expanding range of information it shows is the next step up if you want to increase foot traffic to your store :) But how much control and influence do we have on our own GMB panels? Jason Barnard quizzes the delightful Joy Hawkins as she walks us through the local knowledge panels of several different business types to know which information and features we can control, which we can influence and which are off-limits! They cover dozens of GMB items, from the most common (reviews, primary category, opening hours…) to the less obvious (descriptions, popular times, events, new features added recently because of health restrictions, Q&A…) and even delve into GMB as part of Google's role as an assistive engine. Joy also gives Jason a free consultation on the images he'd like to rectify on his GMB panel ;) This is a super groovy chat. And if you're a local SEO or a local business owner, you'll be glad you listened. What you'll learn from Joy Hawkins 00:00 Joy Hawkins and Jason Barnard01:01 International Brand SERP for Joy Hawkins03:33 Dissecting Oxford Cheese Co's GMB Panel04:40 Selecting a specific primary category and generic categories in GMB08:09 Evolving GMB attributes caused by Covid restrictions13:41 Popular times - where does the data come from?14:44 3 visible reviews in GMB rarely change17:13 How much GMB control does Google give restaurants?23:33 Why are doctors' GMB panels so sparse?24:42 Can a local business owner post a question and answer it themselves?25:28 Google as an assistive engine26:08 Setting the reservation button and business hours29:05 Adventure Land have a hybrid GMB / Knowledge panel 31:21 Why Google shows Jason's photo instead of Kalicube's logo on its GMB?35:07 GMB posts and events: Does it show up anywhere? Helpful Resources About Dissecting the GMB Panel How to Succeed With Google Posts: What We Learned From Analyzing Over 1,000 Google PostsHow to Get a Place Label on Google MapsGoogle My Business Category Changes by Month This episode was recorded live on video September 7th 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now>>

Joy Hawkins talks with Jason Barnard about dissecting the GMB panel. Joy Hawkins is the owner of the Local Search Forum, LocalU, and Sterling Sky, a Local SEO agency in Canada & the USA. She writes for Search Engine Land and is a widely known Local Search speaker and has spoken at dozens of Local SEO conferences over the years. Google My Business panels are ever-increasingly important to the success of local businesses since Google local search is the dominant trusted source customers look at before visiting bricks-and-mortar businesses. Keeping it up-to-date is the minimum investment for local SEO, and managing the ever-expanding range of information it shows is the next step up if you want to increase foot traffic to your store :) But how much control and influence do we have on our own GMB panels? Jason Barnard quizzes the delightful Joy Hawkins as she walks us through the local knowledge panels of several different business types to know which information and features we can control, which we can influence and which are off-limits! They cover dozens of GMB items, from the most common (reviews, primary category, opening hours…) to the less obvious (descriptions, popular times, events, new features added recently because of health restrictions, Q&A…) and even delve into GMB as part of Google's role as an assistive engine. Joy also gives Jason a free consultation on the images he'd like to rectify on his GMB panel ;) This is a super groovy chat. And if you're a local SEO or a local business owner, you'll be glad you listened. What you'll learn from Joy Hawkins 00:00 Joy Hawkins and Jason Barnard01:01 International Brand SERP for Joy Hawkins03:33 Dissecting Oxford Cheese Co's GMB Panel04:40 Selecting a specific primary category and generic categories in GMB08:09 Evolving GMB attributes caused by Covid restrictions13:41 Popular times - where does the data come from?14:44 3 visible reviews in GMB rarely change17:13 How much GMB control does Google give restaurants?23:33 Why are doctors' GMB panels so sparse?24:42 Can a local business owner post a question and answer it themselves?25:28 Google as an assistive engine26:08 Setting the reservation button and business hours29:05 Adventure Land have a hybrid GMB / Knowledge panel 31:21 Why Google shows Jason's photo instead of Kalicube's logo on its GMB?35:07 GMB posts and events: Does it show up anywhere? Helpful Resources About Dissecting the GMB Panel How to Succeed With Google Posts: What We Learned From Analyzing Over 1,000 Google PostsHow to Get a Place Label on Google MapsGoogle My Business Category Changes by Month This episode was recorded live on video September 7th 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now>>