The Fame Foundry Marketing Minute

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The rules for getting and keeping customers have changed. Learn how to get ahead in today’s marketplace with tips, tactics and practical advice from Fame Foundry, the trustcasting agency specializing in intelligent marketing and web development.


    • Sep 23, 2016 LATEST EPISODE
    • infrequent NEW EPISODES
    • 2m AVG DURATION
    • 739 EPISODES


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    Latest episodes from The Fame Foundry Marketing Minute

    775 Boost email open rates by 152 percent

    Play Episode Listen Later Sep 23, 2016 2:14


    Use your customers' behavior to your advantage.

    774 Feelings are viral

    Play Episode Listen Later Sep 21, 2016 1:59


    Feelings are the key to fueling likes, comments and shares.

    773 Don't be so impressed by impressions

    Play Episode Listen Later Sep 19, 2016 2:20


    Ad impressions are a frequently cited metric in the world of online advertising. But do they really matter?

    772 Claim a bigger piece of the mobile e-commerce pie

    Play Episode Listen Later Sep 16, 2016 2:38


    Boosting your mobile e-commerce conversion rates is easier than you might think.

    771 Set a course for maximum engagement

    Play Episode Listen Later Sep 14, 2016 1:39


    For maximum engagement, give your visitors content that puts them in the driver's seat.

    770 Website sliders: Don't fall for the flash

    Play Episode Listen Later Sep 12, 2016 1:56


    While you may like the flashy good looks of your website slider, it may be sabotaging the quality of the experience for your users.

    769 Taking Instagram carousel ads for a spin

    Play Episode Listen Later Oct 14, 2015 1:56


    Instagram's new carousel ads feature offers brands a way to communicate via story rather than just snapshots.

    768 Compelling email marketing? Absolutely!

    Play Episode Listen Later Oct 12, 2015 1:56


    Email marketing is a simple, cost-effective way to turn communication into conversion. There's only one problem: Getting users to open that email. The solution? Embedded video.

    767 What the font?

    Play Episode Listen Later Oct 9, 2015 2:17


    If you're looking for a secret sauce to increase your website's conversion rate, this simple tip could be the key to your recipe for success.

    766 Take a bite from Apple

    Play Episode Listen Later Oct 7, 2015 2:29


    Here's a simple yet effective marketing strategy you can steal from the “geniuses.”

    765 Let them taste cake

    Play Episode Listen Later Oct 5, 2015 2:04


    The secret to a good cake is in the taste test. Learn how this tip can help make your new product successful.

    764 Making your conscience profitable

    Play Episode Listen Later Oct 2, 2015 2:34


    Being socially conscious can be a profitable business strategy.

    763 The power of yes

    Play Episode Listen Later Sep 30, 2015 2:41


    Learn how this simple three-letter word can help to increase conversions.

    762 A word about words

    Play Episode Listen Later Sep 28, 2015 2:44


    In a world that seems to value images over ideas, is it possible to capture and captivate an audience using nothing but words?

    761 A lab coat, thick-rimmed glasses and bedside manner

    Play Episode Listen Later Sep 25, 2015 2:31


    A tip from the exam room on your website's bedside manner.

    760 Thought leadership: Where to begin

    Play Episode Listen Later Sep 23, 2015 2:16


    So you want to be a thought leader in your market niche? Here's where to begin.

    759 Winning the battle to be heard

    Play Episode Listen Later Sep 21, 2015 1:54


    When everyone is clamoring to be heard on social media, how can you make sure that your company's voice will break through the noise?

    775 Boost email open rates by 152 percent

    Play Episode Listen Later May 25, 2015 2:16


    Use your customers' behavior to your advantage.

    774 Feelings are viral

    Play Episode Listen Later May 22, 2015 1:58


    Feelings are the key to fueling likes, comments and shares.

    773 Don't be so impressed by impressions

    Play Episode Listen Later May 20, 2015 2:13


    Ad impressions are a frequently cited metric in the world of online advertising. But do they really matter?

    772 Claim a bigger piece of the mobile e-commerce pie

    Play Episode Listen Later May 18, 2015 2:28


    Boosting your mobile e-commerce conversion rates is easier than you might think.

    771 Set a course for maximum engagement

    Play Episode Listen Later May 15, 2015 1:30


    For maximum engagement, give your visitors content that puts them in the driver's seat.

    770 Website sliders: Don't fall for the flash

    Play Episode Listen Later May 13, 2015 1:48


    While you may like the flashy good looks of your website slider, it may be sabotaging the quality of the experience for your users.

    761 Resolutions to make 2015 your best year yet: Nurture the growth of your brand from the inside out

    Play Episode Listen Later Jan 14, 2015 2:22


    Passion is contagious. When your employees perform their jobs with genuine enthusiasm, they'll create a positive image around your brand that your customers will find irresistible.

    760 Resolutions to make 2015 your best year yet: Conquer the brand promotion pyramid

    Play Episode Listen Later Jan 12, 2015 3:05


    Like the familiar food pyramid, content marketing, social media and SEO must work together, each playing a critical role in supporting the healthy growth of your brand.

    759 Resolutions to make 2015 your best year yet: Forget digital marketing, focus on marketing in a digital world

    Play Episode Listen Later Jan 9, 2015 3:26


    If you want to seize the competitive edge, you must capitalize on the most powerful tool you have in your marketing arsenal in the digital era: data.

    758 Resolutions to make 2015 your best year yet: Shed your excess baggage

    Play Episode Listen Later Jan 7, 2015 3:33


    You'll never get ahead as long as you're the one impeding your own progress.

    757 Resolutions to make 2015 your best year yet: Market without marketing

    Play Episode Listen Later Jan 5, 2015 3:02


    By defining and living by your core values, you can find innovative ways to promote your brand in ways that forge stronger bonds with your customers than you may have ever imagined possible.

    756 Marketing Minute Rewind: Is your business Walmart or Whole Foods?

    Play Episode Listen Later Dec 19, 2014 2:10


    As our review of the top episodes of the past few months concludes today, we'll unlock the secret of secrets – how to develop that winning edge that will leave your competitors in the dust.

    755 Marketing Minute Rewind: The power of a little nudge

    Play Episode Listen Later Dec 17, 2014 2:46


    Sometimes the biggest motivators are actually the smallest. We'll explore how your business can leverage the power of a little nudge to achieve great success as our review of the top episodes of the past few months continues.

    754 Marketing Minute Rewind: To keep your customers, save them a click

    Play Episode Listen Later Dec 15, 2014 2:25


    As our review of the top episodes of the past few months continues, we're revealing the simple formula for creating a website that wins customers and keeps them coming back for more: give them exactly what they want in as few clicks as possible. 

    753 Marketing Minute Rewind: T is for teacher

    Play Episode Listen Later Dec 12, 2014 2:07


    Our review of the top episodes of the past few months continues as we explain why just like Van Halen, your customers are “Hot for Teacher.” 

    752 Marketing Minute Rewind: Micrometrics and locally grown chicken

    Play Episode Listen Later Dec 10, 2014 2:28


    Over the past few months, we've covered a lot of ground here on The Fame Foundry Marketing Minute. Now it's time to rewind and review our top episodes. First up, a lesson from the hit show "Portlandia": don't let micrometrics get in the way of your ultimate goal.

    737 Content unplugged: Revel in research

    Play Episode Listen Later Nov 7, 2014 2:35


    Bring the life back to your blog with a little bit of research and an expert series.

    736 Content unplugged: Review and respond

    Play Episode Listen Later Nov 5, 2014 2:17


    When your creative well has run dry and your blog needs content, there's an easy solution: review and respond.

    735 Content unplugged: Reuse, recycle – and relax!

    Play Episode Listen Later Nov 3, 2014 2:23


    Need some inspiration for your blog post in a hurry? Sometimes the best ideas are the ones you've already had.

    733 The power of a little nudge

    Play Episode Listen Later Oct 31, 2014 2:46


    Sometimes the biggest motivators are actually the smallest. How can your business leverage the power of a little nudge?

    732 Two is not always better than one: Avoiding duplicate content

    Play Episode Listen Later Oct 29, 2014 1:54


    Proceed with caution: duplicate content can land your website in the penalty box with Google and other search engines.

    731 Leave the attention-grabbing antics to Buttermilk

    Play Episode Listen Later Aug 15, 2014 2:02


    Flashy, animated ads are so 2010.

    730 An attitude of gratitude

    Play Episode Listen Later Aug 13, 2014 2:02


    All too often, we overlook the value of saying “thank you” to the people upon whose hard work our success is built.

    729 The un-series: Conscious unbundling

    Play Episode Listen Later Aug 11, 2014 3:05


    Could unbundling your brand's feature-loaded app create a better experience for users?

    728 The un-series: Un-branding

    Play Episode Listen Later Aug 8, 2014 2:17


    Using the art of storytelling, brand journalism “un-brands” your content, going beyond selling to forge a genuine connection between your company and your audience.

    727 The un-series: Untruths about marketing debunked

    Play Episode Listen Later Aug 6, 2014 2:40


    Are your company's marketing efforts being sabotaged by these mobile myths?

    726 You are now entering the Frappuccino Zone

    Play Episode Listen Later Aug 4, 2014 2:34


    What can we learn from Starbucks (other than how to order coffee in Italian)? The art of cross-channel promotion.

    725 How to better qualify your leads

    Play Episode Listen Later Aug 1, 2014 2:22


    Stop wasting valuable time on unlikely sales leads. Save time, money and resources by doing research up front and asking the right questions.

    724 T is for teacher

    Play Episode Listen Later Jul 30, 2014 2:07


    Van Halen was “Hot for Teacher.” So were the Gym Class Heroes. Teachers fascinate us, which makes teaching a great way to augment traditional marketing.

    723 Good advice, bad advice: SEO edition

    Play Episode Listen Later Jul 28, 2014 2:19


    What's the best advice for driving traffic to your website? Ask Google.

    722 More than an email address

    Play Episode Listen Later Jul 25, 2014 2:34


    Businesses often limit generation of leads on social media to the acquisition of email addresses via gateway pages. But the lead-generating power of a follow and username should not be underestimated.

    721 To keep your customers, save them a click

    Play Episode Listen Later Jul 23, 2014 2:25


    Your customers love efficiency as much as you do. So cut to the chase and give them what they want. There's no better way to keep them coming back.

    720 Micrometrics and locally grown chicken

    Play Episode Listen Later Jul 21, 2014 2:28


    Take a lesson from the talented stars of “Portlandia”: don't let micrometrics get in the way of your ultimate goal.

    719 Is your business Walmart or Whole Foods?

    Play Episode Listen Later Jul 18, 2014 2:10


    There are only two routes to get the jump on your competitor: you can offer low prices or provide a premium product. Focus on what works for your business to develop that winning edge.

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