Podcasts about content marketing content

Welcome to today's episode- a mini espresso shot- where we unpack the secrets to building an email list that can transform your business. It's not just a list; it's your direct line to potential customers. Let's dive into why your marketing efforts should focus on growing this essential asset. Why Email Lists Reign Supreme The power of an email list lies in its ability to open direct, personal lines of communication with your audience. It's about creating a trusted channel where you can share and connect consistently. Leveraging Social Media for List Building Social platforms are great but think of them as the appetizer. The main course? Your email list. Use social media to offer freemiums—free valuable content or services that entice followers to hand over their email addresses. The Role of Content Marketing Content isn't just for consumption; it's a tool to expand your email list. Include calls to action in your content that encourage audience members to sign up for more valuable resources via email, enhancing engagement and building your community. Unlocking the Potential with Drip Campaigns With a robust list, implement drip campaigns—automated emails triggered by time or actions. They're perfect for nurturing leads, providing continuous value, and eventually guiding subscribers toward making a purchase. Practical Steps to Take Start by identifying your audience's needs and crafting a freemium that addresses them. Promote this through your social media and content. Next, set up a drip campaign that reinforces the value you provide, paving the way for strong relationships and future sales. Closing Thoughts Remember, building an email list is more than a tactic; it's a strategic foundation for sustainable growth. Treat it with the importance it deserves, and watch as it becomes a pivotal part of your business success. Thanks for joining us today! Don't forget to subscribe for more insights and strategies that help you thrive in the business world. The Retreat Leaders Podcast Resources and Links: Learn to Host Retreats Join our private Facebook Group Top 5 Marketing Tools Free Guide Free Top 11 Tips for Building an Email List    Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together!     Subscribe:  Apple Podcast | Google Podcast | Spotify

Aujourd'hui, j'ai le plaisir de recevoir Maxime Baumard, CMO de Pennylane, une plateforme tout-en-un de gestion financière et comptabilité des dirigeants d'entreprise et de leurs experts-comptables. Dans cet épisode, nous explorons une facette peu abordée du marketing de contenu : l'événementiel. Passé maître en la matière avec la troisième édition de leur événement ComptaTech, décryptage complet de la stratégie événementielle et contenus de Pennylane. Bonne écoute !--------------------------------------------------------Timecode00:00 Introduction01:30 Présentation ComptaTech et Pennylane05:40 Réflexions sur la stratégie derrière ComptaTech08:05 Place de l'événementiel dans la stratégie marketing13:40 Objectifs et ROI de l'événementiel16:53 Quel narratif derrière ComptaTech26:10 Quels formats de contenus (avant, pendant, après)30:20 Quelle stratégie d'acquisition pour un événement36:35 Organisation et ressources dédiées50:30 Segmenter son audience55:25 Quelle place donner à son produit57:30 Interaction et engagement du public59:45 Comment définir son budget01:03:30 Partenariats et sponsoring01:05:50 Objectifs, KPIs et ROI long-terme01:13:15 Quel avenir pour ComptaTech01:19:40 Quoi retenir pour lancer son événement01:22:40 Projets futurs de Pennylane--------------------------------------------------------Maxime Baumard

Welcome to Content Catalyst with your host, Deb Szabo, a marketing strategist, where she shares insights on repurposing content effectively. Introduction to Content Marketing: Content marketing is crucial for businesses to educate, entertain, and persuade potential customers without being overly salesy. Repurposing content is essential to extend its lifespan and reach new audiences. Five ways for Repurposing Content: Repost: Re-upload high-performing content to reach new audiences. Redistribute: Share content across different platforms to maximise its reach and impact. Remix: Refresh content with new elements like music, text, or captions to engage new audiences. Repackage: Tailor content to different mediums and platforms to appeal to diverse audiences. Regenerate: Extend content's life by combining it with other pieces to create new formats. Making Repurposing Part of Your Workflow: Create an annual content planner to organise campaigns and themes. Utilise long-form content like podcasts to generate multiple formats like blogs, emails, and social media posts. Repurposing content allows targeting different learning styles, saving time, and maximising investment. Repurposing content effectively helps solidify your message, reach new audiences, and achieve marketing goals. Get free REPURPOSE CONTENT GUIDE https://www.debszabo.com/resources

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Listen in to my interview with Tim Fitzpatrick, CEO of Rialto Marketing. In this episode, we do a few rapid-fire questions (you will learn my "hidden talent"). We talked about some of the reasons businesses struggle to create content, why consistency in content creation matters, what content scoring is and when it should happen in the content lifecycle, and how ChatGPT is impacting the marketing industry as a whole.New book coming July 31, 2023: ChatGPT for Content Marketing Success: A Step-by-Step Guide for Professional Service Company Owners to Creating Content Consistently. Pre-order your copy here: https://dwcreativepublishers.com/pre-order-your-copy-today-chatgpt-for-content-marketing-success/. Connect with the podcast:- Podcast Instagram - https://www.instagram.com/hashtagsandhabitspodcast/- Podcast Youtube - https://www.youtube.com/@hashtagsandhabitspodcast- Podcast Facebook - https://www.facebook.com/hashtagsandhabitspodcast- Podcast TikTok - http://tiktok.com/@hashtagsandhabitspodcastConnect with DW Creative Consulting Agency:- Business Instagram - https://www.instagram.com/dwccagency/- Business Facebook - https://www.facebook.com/DWCCAgency- Business LinkedIn -https://www.linkedin.com/company/dwccagency- Business Website - https://www.dwcreativeconsultingagency.com/Connect with Danni White:- Linkedin - https://www.linkedin.com/in/danniwhite/- Instagram -

Join host, Alan Porter, as he welcomes Alyssa Fox, VP of Channel Marketing at Alert Logic. Alyssa has over 20 years of experience as a Content Strategist across marketing and technical content. On this episode of Content Journeys, Alyssa shares some insights on the crossover between technical content & marketing content, as well as how to take a more holistic view of content throughout the entire business process. Visit Nuxeo's main site at: www.Nuxeo.com Visit Hyland's main site at: www.Hyland.com Podcast produced by: Jarrod.Alberich@hotmail.com

Discover the importance of content marketing and how to create content that inspires some kind of action from your community. Learn content marketing strategies to help you grow your online yoga business. Whether that's a comment on a post or a sign up to your email list. What are the essentials to ensure that your community engage with your content and turn into paying customers? Listen in to find out! This episode covers: ▪️  Why you need to know your audience for your content messaging ▪️  The importance of YOU showing up in your content ▪️  How to be consistent with your content and reach your ideal students ▪️  How to create a process and strategy ▪️  How to harness your website content to drive an action ▪️  Best practices for creating content for social media to spark engagement ▪️  Why it's important to be visible online Join the Digital Yoga Academy Facebook community The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook

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Check Out The Following Areas FREE Content Marketing Masterclass Content Marketing Crusaders 1-2-1 Coaching Free Discovery Call Support the show (https://www.buymeacoffee.com/ashborland)

In this episode of content marketing 101, we are looking at what is the best schedule for content marketing. When it comes to content marketing success a schedule is very important however there is no one size fits all approach. There are three things you need to be considering when it comes to deciding on your own content marketing schedule for your business goals. The first one is consistency over intensity. You want to make sure that you are able to be consistent in creating that content. The second one is quantity over quality. This is not a very popular opinion but when it comes to content it is a numbers game. It takes you 10 hours to create one video you could create two in the same 10 hours with a little less quality that is going to give you a higher chance of converting. The third thing is burnout. Burnout is a real thing and you need to make sure that you consider it when you started your journey. Chapters 0:00 introduction 1:53 consistency over intensity4:01 quantity over quality6:12 burn out9:09 episode overviewIf you found this episode useful check out the following areas  ✅FREE Masterclass https://ashborland.teachable.com/p/personal-branding-masterclass ✅ Subscribe To The Podcast https://podcasts.apple.com/us/podcast/personal-branding-101/id1500257189?uo=4 ✅1-2-1 Content Marketing Coaching (FREE Discovery Call)  - https://ashborland.com/coaching #contentmarketing #contentmarketingtips #contentmarketingexpert Check Out The Following Areas FREE Content Marketing Masterclass 2- Content Marketing LIVE SCHOOL. Live content marketing lessons every Friday on my youtube channel at 1pm (GMT) That is uk time. Head over there to get your questions answered and learn some great stuff. You can always catch the replay too ! 3- Content Marketing Crusaders Podcast – Interviews with THE BEST content creators and content marketers Support the show (https://www.buymeacoffee.com/ashborland)

In this episode of content marketing 101 we are looking at the most effective platforms for content marketingThere are lots of factors that need to be thought out when it comes to an effective content marketing strategy. The ideal audience, the search factor, are just a few things that people need to consider when creating content and building a marketing plan for the business. The ideal platform is one that people often think about when it comes to content marketing so in this episode I breakdown for things you need to look at and think about to identify the exact content marketing platform that is perfect for you and your businessCheck Out The Following Areas FREE Content Marketing Masterclass Content Marketing Crusaders 1-2-1 Coaching Free Discovery Call Support the show (https://www.buymeacoffee.com/ashborland)

In this episode of content marketing 101 I look at visual authority and how you can use this to your advantage can your content marketing endeavors.Visual authority is the act of making yourself look like an authority at a glance. This is all the stuff that a viewer will see when watching your content on social media or on YouTube. Comprises of your background your equipment and your own personal presentation and when done effectively you are able to establish yourself as an authority above your competition purely by the way you lookChapters0:00 what is visual authority1:15 background3:08 Gear4:07 presentation✅FREE Content Marketing MasterclassThis Content Marketing Masterclass is a beginners guide to content marketing. Looking at what content marketing is, why content marketing is so important and how you can start implementing content marketing into your own business.⬇⬇ENROLL NOW ⬇⬇https://ashborland.teachable.com/p/masterclass------------------------------------------------------------------------------------------------------------------✅Listen To The Content Marketing Crusaders PodcastThis podcast interviews some of the best content marketing experts, coaches and consultants in the industry. They share the best content marketing tip and content marketing strategies with you to help grow your business. The show has featured guests such as Nick Nimmin, Ed Lawrence, Owen Video & Brian G Johnson. *NEW EPISODES EVERY TUESDAY*⬇⬇ Listen Now ⬇⬇Apple – https://podcasts.apple.com/us/podcast/personal-branding-101/id1500257189?uo=4Spotify - https://open.spotify.com/show/2db9wpVv7AmOEQWMc6Y8b7------------------------------------------------------------------------------------------------✅ Content Marketing Mastery Programme.This online programme has been carefully designed to give you everything you need to master your content marketing strategy within your own business. This unique method gives you all the tools need to understand, plan & implement an effective content marketing strategy in any business.⬇⬇START NOW ⬇⬇https://ashborland.teachable.com/p/content-marketing-mastery----------------------------------------------------------------------------------------------✅1-2-1 Content Marketing CoachingIf you are looking for a 1-2-1 content marketing coach then I have a range of packages to suit your needs. This is perfect for brands and businesses who are looking to refine their own content marketing stratgey or need some more in depth help creating a bespoke strategy for a YouTube channel, podcast or social media platform.⬇⬇Learn more here ⬇⬇https://ashborland.com/coaching---------------------------------------------------------------------------------✅ Software & Gear ListThis page lists all my software and content creation gear recommendations for you to start making killer content. This is updated regularly.https://ashborland.com/gear#contentmarketingSupport the show (https://www.buymeacoffee.com/ashborland)

In this episode of content marketing 101 we look at how to truly become successful at Content marketing.Content marketing is hugely a mindset game. Any content marketing strategy that you have hinges on your willingness to succeed and the drive to push through when things get tough. In this episode I'm explaining how I push through my own content marketing and also The mindset required in order to be truly successful.I talk about how we need to make sure our expectations and input align so the output is the same and how you truly need to adopt a mindset like Yoda to get the results you wantChapters0:00 introduction0:57 do what others won't2:51 market like Yoda4:20 managing expectation✅FREE Content Marketing MasterclassThis Content Marketing Masterclass is a beginners guide to content marketing. Looking at what content marketing is, why content marketing is so important and how you can start implementing content marketing into your own business.⬇⬇ENROLL NOW ⬇⬇https://ashborland.teachable.com/p/masterclass------------------------------------------------------------------------------------------------------------------✅Listen To The Content Marketing Crusaders PodcastThis podcast interviews some of the best content marketing experts, coaches and consultants in the industry. They share the best content marketing tip and content marketing strategies with you to help grow your business. The show has featured guests such as Nick Nimmin, Ed Lawrence, Owen Video & Brian G Johnson. *NEW EPISODES EVERY TUESDAY*⬇⬇ Listen Now ⬇⬇Apple – https://podcasts.apple.com/us/podcast/personal-branding-101/id1500257189?uo=4Spotify - https://open.spotify.com/show/2db9wpVv7AmOEQWMc6Y8b7------------------------------------------------------------------------------------------------✅ Content Marketing Mastery Programme.This online programme has been carefully designed to give you everything you need to master your content marketing strategy within your own business. This unique method gives you all the tools need to understand, plan & implement an effective content marketing strategy in any business.⬇⬇START NOW ⬇⬇https://ashborland.teachable.com/p/content-marketing-mastery----------------------------------------------------------------------------------------------✅1-2-1 Content Marketing CoachingIf you are looking for a 1-2-1 content marketing coach then I have a range of packages to suit your needs. This is perfect for brands and businesses who are looking to refine their own content marketing stratgey or need some more in depth help creating a bespoke strategy for a YouTube channel, podcast or social media platform.⬇⬇Learn more here ⬇⬇https://ashborland.com/coaching---------------------------------------------------------------------------------✅ Software & Gear ListThis page lists all my software and content creation gear recommendations for you to start making killer content. This is updated regularly.https://ashborland.com/gear#contentmarketingSupport the show (https://www.buymeacoffee.com/ashborland)

Hello, My name is Anum & I'm a Digital Marketing Analyst at the International Institute of Digital Marketing. And we're gonna discuss that: HOW DIGITAL MARKETING HELP YOUR BUSINESS GROW? First of all, what is Digital Marketing? It is about promoting your brand through the internet and other forms of digital communication to connect with potential customers. Let's discuss briefly what kind of marketing helps you in growing your business. 1. Content Marketing: Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. 2. Social Media Marketing: Social media marketing is a digital marketing strategy that involves using social media platforms to connect with your customers, build strong relationships with them and eventually promote your products to them. 3. Search Engine Optimization: For promoting your business, Search Engine Optimization (SEO) is employing tactics to help your site rank better in the search engines when specific keywords are searched on. 4. Email Marketing: Email Marketing is a marketing strategy that involves sending emails directly to a list of clients, customers, or prospects. You can set up a newsletter, or include an opt-in on your website for visitors to enter their name and email address. Once you have a mailing list, it's time to start sending out emails on a regular basis. 5. Pay-per-Click (PPC): Pay-per-Click (PPC) opted by many businesses to create brand awareness among the consumers and get website traffic in a short time. It is termed Pay-per-click as the advertisers pay to the clients only when internet users click on their ads. 6. Affiliate Marketing: Affiliate marketing is online commission-based marketing where you promote the products of other people or companies to customers online & when customers buy the product, you receive the commission. CONCLUSION It's just as easy as that!! Use these kinds of marketing and you are good to go. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that's all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://anchor.fm/iidmusa/message

In this video you'll learn about Ways to do Content Marketing. This video include content marketing tips & content marketing examples too. A lot of people ask for content marketing tutorial or what is content marketing and this video is the solution for that. You can consider this as a video of content marketing for business. Also content marketing for beginners is a great topic to be focussed on. Topics Covered: 1. Social Media 2. Live Video 3. Paid Marketing Social Media Marketing Core Pillars- https://youtu.be/9H1ZOw8MmVM What is Social Media Marketing- https://youtu.be/pQbZdIn4ANE Social Media Optimization Pro Tips- https://youtu.be/3ZnepNMnEec Social Media Optimization Strategy- https://youtu.be/fEpnZTN8jk4 Content Marketing Stages Part2- https://youtu.be/P7W2Bk3rJSM people also search for: content strategy content marketing institute marketing content marketing content marketing strategy digital marketing content marketing digital marketing content marketing content marketing strategies top content marketing tips Subscribe our channel for more Digital Marketing Knowledge Videos Follow us on other social media- Instagram- https://instagram.com/marketingmanav Facebook Group- https://www.facebook.com/groups/desipodcaster Listen in Podcast Mode- https://linktr.ee/marketingmanav #contentmarketing #contentmarketingstrategy #digitalmarketing #contentmarketingtips #contentmarketingstrategies #contentmarketingexamples #contentmarketingtutorial #whatiscontentmarketing #topcontentmarketingtips #contentmarketinginstitute #contentmarketingforbusiness #contentmarketingforbeginners #contentmarketing2021 #digitalmarketingpodcast #waysofcontentmarketing #contentmarketingtip #contentmarketingguide #marketingwikipedia #marketing

FREE Social Media Mastery Course - https://www.youtube.com/playlist?list=PLv_EUnexvZRAwXRpePw_fuZxoXhLlCJkj Social Media MASTERY Course for those people who want Learn Social Media Marketing, want to grow on their Social Media, want to become an influencer & want to grow their own business through Social Media. #SocialMedia #Marketing #Course Course Modules;-

In this episode you'll learn about what is Content Mapping and the stages of Content Marketing as well. Learn content marketing through this episode and build your content marketing strategy. content mapping plays a vital role in content marketing and for that you need to understand content marketing principles. Creating a content calendar can be learned through basics of content marketing & that's why I've given some great content planning tips here. This episode includes top content marketing tips to create best content strategy. Content planning & content strategy creation can simply be done through content map using content marketing advance by watching this simple tutorial of content marketing in hindi. What is Social Media Marketing- https://youtu.be/pQbZdIn4ANE Social Media Optimization Strategy- https://youtu.be/fEpnZTN8jk4 What is On Page SEO Part 1- https://youtu.be/cADltU8issE Content Creation Explained- https://youtu.be/QqwCdNV_oOg Subscribe our channel for more social media tips and tricks. Topics Covered- 1. What is Content Mapping 2. Stages of Content Marketing 3. Content Marketing Effect Evaluation 4. Customer Avatar Download Customer Avatar Worksheet: http://bit.ly/cusavatar Follow us on other social media- Instagram- https://instagram.com/marketingmanav Facebook Group- https://www.facebook.com/groups/desipodcaster Listen in Podcast Mode- https://linktr.ee/marketingmanav People Also search for: content strategy mapping content keyword mapping building & mapping content seo keyword content mapping keyword mapping seo content mapping #contentmarketing #contentmapping #contentmarketingstages

In this episode you'll learn about why to do content marketing and what a content marketing strategy actually is. This a content marketing tutorial where you'll understand the importance of content marketing as well as how to do content marketing. In recent days content marketing for business is becoming very popular and now content marketing 2020 is over and planning begins for content marketing 2021. Every business is marketing with content so they should have a content strategy but for that you need to know content marketing basics content marketing examples and that's why in this episode I've given some content marketing tips & content marketing examples so you can say it a content marketing tutorial. After watching this episode you'll learn more about content marketing & content marketing strategies as this video is also for content marketing for beginners. content marketing in hindi. Social Media Marketing Core Pillars- https://youtu.be/9H1ZOw8MmVM What is Social Media Marketing- https://youtu.be/pQbZdIn4ANE Social Media Optimization Pro Tips- https://youtu.be/3ZnepNMnEec Social Media Optimization Strategy- https://youtu.be/fEpnZTN8jk4 Subscribe our channel for more social media tips and tricks. Topics Covered- 1. Why to do content marketing 2. content marketing history 3. Is content marketing worth investing your time & money 4. Is content marketing good for your business Follow us on other social media- Instagram- https://instagram.com/marketingmanav Facebook Group- https://www.facebook.com/groups/desipodcaster Listen in Podcast Mode- https://linktr.ee/marketingmanav People Also search for: content marketing 101 digital marketing content marketing strategy content marketing strategy 2020 #whycontentmarketing #contentmarketing #contentmarketingtips

តើអ្នកដឹងទេថា នៅលើអ៊ីនធឺណេត មានទិន្នន័យស្រាវជ្រាវច្រើនប៉ុណ្ណា? បើដឹងហើយ ហេតុអ្វីមិនទាញយកប្រយោជន៍ទិន្នន័យដែលគេដាក់ឲ្យប្រើ free ទាំងនោះ? ការធ្វើ Content ត្រូវតែមានការស្រាវជ្រាវ មិនមែនចេះតែធ្វើ ដើម្បីបានផុសនោះទេ។ ក្នុង Episode នេះ ខ្ញុំនឹងលើកពីអត្ថប្រយោជន៍របស់ការស្រាវជ្រាវ នៅក្នុង Content Marketing។ ការស្រាវជ្រាវ ជាជំនួយដ៏ចាំបាច់សម្រាប់អ្នកបង្កើត Content។

នៅក្នុង Episode នេះ ខ្ញុំនឹងលើកឡើងពីភាពខុសគ្នាក្នុងការប្រើប្រាស់ Content Marketing ដើម្បីស្វែងរកអតិថិជន និងការផ្សព្វផ្សាយធម្មតា។ កុំភ័យខ្លាចគេមិនទិញរបស់យើង ខ្លាចតែយើងធ្វើ​ Content មិនចំគោលដៅវិញល្អជាង។ អ្នកទិញ ចាំទិញរបស់ដែលពួកគេចង់ទិញ ហេតុនេះបើ Content របស់យើងទៅដល់ពួកគេហើយ តើពួកគេនៅចាំអ្វីទៀត?

ដើម្បីកុំឲ្យច្រឡំ ខ្ញុំនឹងបកស្រាយឲ្យច្បាស់ថា​ Content Marketing ជាអ្វីឲ្យប្រាកដ។ អ្នកដែលនៅតែច្រឡំ ធ្វើឲ្យខូចឈ្មោះ Content Marketing និង​ទម្លាក់តម្លៃរបស់ Content នៅលើ អ៊ីនធឺណេត។ បើវាមិនមែនជាការលក់ តើវាជាអ្វី? បើចង់ដឹងច្បាស់ ស្តាប់ទាំងអស់គ្នា។

Marketing Strategies Revealed in this Episode: What exactly is Content Gap Analysis & Topic creation for Content Marketing Content creation options In house content creation vs. Outsourcing Content updating schedule

What is Content Marketing? Content marketing is considered the next big thing in digital marketing. Find out more in this article

Digital Marketing has suffered in recent years from vanity metrics (likes, followers, etc.) and some channels not living up to their hype. Marketers are returning to traditional branding - but that shouldn’t preclude digital. Digital enables faster research, testing, agility, and can ultimately be the baseline for every traditional effort. Tighter budgets and higher expectations simply don’t work. You can’t grow your business without growing your marketing and sales efforts. Deploying digital marketing effectively can mitigate some costs, but not enough to cut budgets. You should look at your marketing budget as a percent of revenue. A typical static company is spending ~10%, a high-growth company 20%. Some companies like Salesforce went all in and spent over 50% to dominate their market. Join Paul Petersen and his guest, Douglas Karr as they dive into the pressing issues of the struggles of SMB marketers. ----more---- Some of what they will cover includes: What are the overall trends you are seeing  (big picture, what you are working on) What are the challenges fo getting the most – especially for SMBs with tighter budgets and higher expectations What are some of the mind sets that block transformation  (results) What role can CRM play, if any About our Guest, Douglas Karr: Douglas Karr owns DK New Media. They did due diligence for $3 billion worth of acquisitions in the space and helped countless companies become successful – including SmartFocus, Angie’s List, GoDaddy, Chase Paymentech, Salesforce Marketing Cloud, Compendium, and dozens of startups that they work with. Wiley Published Author: Corporate Blogging for Dummies Recognized by Heinz Marketing: Top 25 Marketing Influencers in the World Recognized by LinkedIn: Top 25 Social Media Experts to Follow Douglas speaks on a variety of topics, including: Social Selling – Proven methodologies for enterprise sales organizations to optimize their social media presence, build authority and trust via social media, and drive referrals and sales. Consumer Buying Journey – Companies have struggled to adopt to new media and are seeing their marketing and sales suffer. This session educates your corporate leadership on how their buyers’ behaviors are changing so that there’s buy-in to new-media adoption. Content Marketing – Content production is labor and time-intensive but your organization continues to struggle to see the return on investment. This speech helps your content team set goals and build a world-class content library that is superior to your competitors and drives engagement and response. Marketing Stack – What is the elusive holy grail of marketing technology platforms? How do you determine what to purchase, how much to budget, and how to implement an omnichannel strategy that increases the return on investment while reducing the resources needed to operate it. _________________________________________________ Never miss an episode - subscribe on iTunes, GooglePlay, Blubrry or on our CRMRadio.today website for new episodes emailed to you.

8 Clever Ways to Market Your New E-commerce Website  Marketing an ecommerce website is not an easy task. You need to get your approach right if you want to reach more customers and generate a lot of revenue. Here are 8 clever ecommerce marketing strategies that you need to put into action today. 1- Take The Help of Inbound Marketing Marketing can be of two types – “push marketing” and “pull marketing”. Under push marketing, you push the customers towards your store even if they aren’t interested. For example, an ad in a newspaper is an example of push marketing. Under pull marketing, you pull the customers towards your store when they are highly interested. For example, a visitor visiting your site using organic search is an example of pull marketing. Inbound marketing consists of all such strategies that come under pull marketing. These strategies help to generate visits that are highly relevant and have greater chances of converting into a sale. Here are some highly useful techniques of inbound marketing: Search Engine Optimization: SEO helps to generate quality inbound leads by getting your website ranked at the top of the organic search results. Content Marketing: Content is the lifeline of internet. Content marketing helps to increase the visibility of your brand and help to build lasting relationships with your audience.  Social Media Marketing: Nowadays, you are marketing to millennials and social media is the perfect place to reach them. An effective social media marketing strategy improves brand awareness and lets you engage with a broad array of audience. Email Marketing: Emails remain one of the most cost effective inbound marketing strategies that’s easy to get started, delivers the right message at the right time and helps to generate a regular flow of leads. SMS Marketing: You can reach a large number of people at the same time with the help of SMS marketing. SMS lets you to reach customers instantly as and when you need it. Webinar Marketing: Webinar is a cost effective marketing strategy that helps to build lucrative relationship with your customers. Webinars adds to brand loyalty and helps to convert a new visitor to a lead. 2- Create and Promote Your Blog Blogging is an inexpensive way for ecommerce business owners to drive traffic to their website. Here are the top benefits of blog promotion: It provides to boost your existing search engine optimization strategies. Blogging is an efficient way to connect with your existing and potential customers. People are able to easily recognize your brand and it educates them about your business vision and personality. Preparing blog posts on long tail keywords lets you get rank for new keywords which means you have greater chances of raising your leads and conversion. The below chart from Hubspot shows that businesses who blog generate 55% more visitors as compared to the ones who don’t.  Blogging is an opportunity for social sharing. People can share blog posts that they like and this indirectly helps to raise publicity of your brand on social channels.   3- Advertise Your Store Offline Offline promotion is equally important to give wings to your online business. Here are a few effective ways to market your ecommerce business offline: Take part in local business meetings to network with other businesses and to generate a lot of local brand publicity. Participate in trade shows to directly promote your products. Make use of tools like Shopify POS to accept payments from customers with their methods of choice. POS is a convenient medium to accept payments when you are in trade shows, meetings, kitty parties or workshops.  Take the help of billboard advertisement to educate people about your brand and offers. Offer free products to people as this will encourage more prospects to start buying from your e-store. 4- Leverage The Power of Influencers Influencer marketing is an highly effective strategy when it comes to reaching new prospects in a short span of time. Nowadays, there are so many online stores so why would anyone buy from your store? People always prefer stores who offer quality products and a trustworthy service. Trust is the biggest factor that differentiates a business from a brand. Influencers help businesses gain trust and build goodwill. 5- Target Your Audience With Virtual Reality   VR is the next phase in the evolution of ecommerce marketing. Customers like to have a personalized experience and VR can create magical experiences for the customers. Here is how ecommerce retailers can leverage the power of virtual reality to generate brand buzz and new leads: Retailers can create virtual showrooms or virtual stores to offer customers a virtual experience that lets the customers assume like they are viewing the products in a physical store. Customers can visualize how a product actually looks and feels as a “try before you buy” feature. You can use the Google Cardboard SDKs to start building an immersive experience of your own. As per a survey by Walker and Retail, people prefer shopping via physical stores as compared to online. With the help of Leap Motion’s advanced hand tracking technology, you can allow your customers to make selections and interact using their hand movements, all happening in the virtual world. This means, your customers can choose products, place them into their cart and order them easily all using a simple wave of the hand! Isn’t this magical?  Moreover, VR combined with the power of AR (Augmented Reality) can do wonders. For example, a store selling furniture online can allow shoppers to visualize how a bed would actually look like when placed in the bedroom. All this happens with the help of an AR app where the customer would use the mobile camera and point it to the place in the bedroom where the bed needs to be placed. The moment this is done, the app places a 3D model of the bed as a live image on the bedroom. Hence, it becomes extremely easy for the shopper to visualize how the […]

PBF38: How To Make Money With Your Podcast Through Content MarketingBy Bill Griggs and Kingsley GrantPodcast By Friday Episode 38:One question we see a lot is How to make money with your podcast? One of the fastest methods is through Content Marketing. Content marketing is all about storytelling. Humans have told stories for as long as they could speak. We always pay attention to those who tell great stories.In this episode of the Podcast By Friday show Bill Griggs and Kingsley Grant talk about ways to make money with your podcast through Content Marketing.Money through Content marketing?What is Content Marketing? Content marketing is the medium by which we promote and distribute our articles, videos, products, etc Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online. Wikipedia Content marketing helps you to directly or eventually sell a product.Why do we need content marketing? We need content marketing to promote what we do to our audience .. to gather interesting information about our niche for our audience … to demonstrate our expertise on our subject matter … to demonstrate our enthusiast on our subject matter To distribute our products, message to the global community … as many people who would be interested in our topicWhen should we start content marketing? As soon as we possibly can … (20 years ago …second best is today) While you are feeling uncomfortable When it is not perfect How do we do content marketing? On your blog/show notes Your podcast Video channels … brief mention of the channels Youtube Vimeo Wistia Libsyn Social Media Audio channels (see episode 23 for a more descriptive explanation of some of these platforms) iTunes Google Play iHeart Radio Spreaker Tune-in Radio Stitcher Amazon Ebooks, etc Create Space AudiblePodcast by Friday is a show that helps people create their Minimal Viable Podcast (TM) by taking bold action to defeat procrastination and get their voices heard.Just in case you missed some of the episodes, here are the Podcast recording and video software we use:Recording Software:*some of the links below are affiliate links. Audacity Garage Band Pamela For Skype Call Recorder For Skype Vodburner Adobe Audition Camtasia Studio

Content marketing is the secret to online visibility, but it is not without its challenges. It is time-consuming, and there are no guarantees of results. Fortunately, there is a way you can save yourself time and improve the chances of success. https://boagworld.com/marketing/content-marketing-recycling/

Our series concludes today with a look at the e-tail juggernaut Amazon is using content to connect with customers through niche communities.

When it comes to investing in content to build relationships with customers and drive sales, you'd be wise to follow the example of the National Association of REALTORS.