Podcasts about keep your customers

In this episode, we explore the role of AI in customer experiences and whether it will replace human interaction. Ali Cudby, CEO of Alignment Growth Strategies, shares insights on leveraging AI to build customer relationships effectively. We discuss practical AI tools that enhance customer experiences and streamline efficiency.  There are a couple of helpful AI tools Cudby mentions. For example, Synthesia generates AI voiceovers for video scripts, making updates easy and translating content for global audiences. Also, Absorb uses AI to create prompts-based presentations, reducing time and effort. Cudby describes how these tools allow for more accurate customer communication while freeing up time for personalized interactions where it matters most. Cudby (alicudby, Alignment Growth Strategies), the author of Keep Your Customers, emphasizes that while AI is a valuable tool, it cannot replace genuine, personalized experiences delivered by empathetic humans. Customers must feel seen, heard, and valued to build trust and loyalty.  The episode also highlights the importance of context in customer experiences and how AI can assist without overshadowing human value. We also touch on the potential risks of AI, such as the creation of fake videos, and the importance of verifying authenticity, especially during critical times like elections. Schema matching helps us identify inconsistencies in AI-generated content, ensuring we make better judgments. The discussion includes the concept of Blue Ocean Strategy, which advises focusing efforts on what drives the most value for customers. By maximizing resources in areas that matter most, businesses can avoid spreading themselves too thin and achieve greatness. In this episode, we also discuss: The significance of AI tools in customer education and training. The balance between AI efficiency and human empathy in customer interactions. The impact of AI on content accuracy and time management. Real-life examples of AI and human synergy in customer service. The role of schema matching in identifying AI-generated fakes. Strategies for optimizing customer experiences using the Blue Ocean concept. The importance of context in understanding customer emotions and needs. How to determine the value AI brings to your customer experience efforts. The potential pitfalls of over-relying on AI in areas where human touch is crucial.  

In this episode, we explore the role of AI in customer experiences and whether it will replace human interaction. Ali Cudby, CEO of Alignment Growth Strategies, shares insights on leveraging AI to build customer relationships effectively. We discuss practical AI tools that enhance customer experiences and streamline efficiency.  There are a couple of helpful AI tools Cudby mentions. For example, Synthesia generates AI voiceovers for video scripts, making updates easy and translating content for global audiences. Also, Absorb uses AI to create prompts-based presentations, reducing time and effort. Cudby describes how these tools allow for more accurate customer communication while freeing up time for personalized interactions where it matters most. Cudby (alicudby, Alignment Growth Strategies), the author of Keep Your Customers, emphasizes that while AI is a valuable tool, it cannot replace genuine, personalized experiences delivered by empathetic humans. Customers must feel seen, heard, and valued to build trust and loyalty.  The episode also highlights the importance of context in customer experiences and how AI can assist without overshadowing human value. We also touch on the potential risks of AI, such as the creation of fake videos, and the importance of verifying authenticity, especially during critical times like elections. Schema matching helps us identify inconsistencies in AI-generated content, ensuring we make better judgments. The discussion includes the concept of Blue Ocean Strategy, which advises focusing efforts on what drives the most value for customers. By maximizing resources in areas that matter most, businesses can avoid spreading themselves too thin and achieve greatness. In this episode, we also discuss: The significance of AI tools in customer education and training. The balance between AI efficiency and human empathy in customer interactions. The impact of AI on content accuracy and time management. Real-life examples of AI and human synergy in customer service. The role of schema matching in identifying AI-generated fakes. Strategies for optimizing customer experiences using the Blue Ocean concept. The importance of context in understanding customer emotions and needs. How to determine the value AI brings to your customer experience efforts. The potential pitfalls of over-relying on AI in areas where human touch is crucial.  

Send us a Text Message.In this episode of the Customer Success Playbook Podcast, hosts Roman Trebon and Kevin Metzger welcome Irit Eizips, a world-renowned expert in customer success strategies and the mastermind behind Keep Your Customers. With accolades, including Top Customer Success Strategist of 2024 and induction into the CX Hall of Fame in 2023, Irit brings a wealth of experience and innovative thinking to the conversation.The episode dives deep into how small businesses and scale-up companies can effectively retain clients and grow revenues from their existing customer base. Irit introduces her unique system, the Customer Method, designed specifically for high-scale businesses. She walks the listeners through a comprehensive framework for assessing a company's current state, controlling churn risk, and systematically improving both customer outcomes and experiences.One of the highlights of the conversation is Irit's explanation of her business assessment model. She uses a quadrant approach to illustrate the relationship between customer experience and outcomes, providing listeners with a clear understanding of where their business stands and what steps they need to take for improvement. Irit emphasizes the importance of companies knowing their place in the business lifecycle and avoiding the common pitfall of trying to scale prematurely.The discussion also covers common mistakes CEOs make, including neglecting to reassess their business regularly and failing to set clear visions and standards for excellence. Irit stresses the critical role of CEOs in leading strategy and maintaining a high-level overview of their company's performance.Irit introduces her innovative 90-day churn challenge program, designed to help businesses reduce churn rates by 5% to 20%. She outlines the program's structure, which includes 12 steps to gain better awareness of business operations, prioritize accounts, and re-engage with inactive customers. The goal is not just to reduce churn but also to uncover upsell opportunities, potentially increasing upsell by 10% just by opening conversations with customers.The hosts and Irit also touch on the importance of regularly reassessing business strategies, understanding and adapting to changes in customer value propositions, and the need for businesses to move from a defensive to an offensive stance in customer retention and growth.Throughout the episode, Irit provides practical advice and actionable insights, making this a must-listen for business owners, CEOs, and customer success professionals looking to improve their strategies and grow their businesses. The conversation is both informative and engaging, with Irit's passion for the subject matter clearly evident.You can find Irit and the CSM Practice at CSMPractice.com. If you are interested in taking Irit's 90-day challenge, reducing your churn, having at least 100 customers and $3 million or more in revenue, then sign up for the challenge here and Mention the Customer Success Playbook for $500 off The Customer Method, if you are one of the first 10 to sign up. Please Like, Comment, Share and Subscribe. You can also find the CS Playbook Podcast:YouTube - @CustomerSuccessPlaybookPodcastTwitter - @CS_PlaybookYou can find Kevin at:Metzgerbusiness.com - Kevin's person web siteKevin Metzger on Linked In.You can find Roman at:Roman Trebon on Linked In.

Mastering Business Growth and Understanding the Core of Business AlignmentIn a recent episode of The Thoughtful Entrepreneur Show, host Josh Elledge interviewed Ali Cudby, the founder and CEO of Alignmint Growth Strategies, to explore actionable strategies for business growth. This blog post highlights the key themes and insights from their conversation, offering a comprehensive guide to scaling your business effectively.Business alignment involves the strategic synchronization of all company aspects to ensure every department and team member works towards the same goals. Ali Cudby emphasizes that alignment is crucial for sustainable growth and long-term success. When a company is aligned, team members understand the overarching vision and goals, leading to cohesive efforts, improved efficiency, and enhanced employee engagement.Achieving business alignment requires clear communication of vision and goals, fostering a culture of collaboration, investing in employee development, leveraging data and analytics, and embracing adaptability and continuous improvement. By implementing these strategies, you can create a cohesive and motivated team well-equipped to drive sustainable growth. For more insights and expert advice, tune into The Thoughtful Entrepreneur Show and explore the wealth of knowledge shared by industry leaders like Ali Cudby.About Ali Cudby:Ali Cudby is the CEO of Alignmint Growth Strategies, a company she founded in 2014 as Your Iconic Brand. Ali also wrote the book on customer experience – literally. That's because Ali is the author of the bestseller, Keep Your Customers. From Fortune 500 to pre-revenue start-ups, Ali has spent 20 years refining her craft. Ali first cut her teeth in the world of customer experience after graduating from Wharton Business School and joining The New York Times Company's corporate planning group. She also had stints in strategic marketing at the Golf Digest Magazine Group and Animal Planet TV Network before opening her own shop, where she focuses on making a difference for small to mid-sized companies that want the know-how to grow.These days, Ali teaches Entrepreneurship and Innovation at Purdue University and works with clients worldwide. When she's not working, you'll probably find her in the pottery studio or valiantly trying to tire out her two dogs. About Alignmint Growth Strategies:Alignmint Growth Strategies helps companies develop customer relationships that drive long-term loyalty. We deliver your process for growth through alignment applying our proven MINT Method. When companies apply the MINT Method, growth doesn't have to be hard. What can feel like a barrier to reaching your next level simply needs a clear path that aligns your team and inspires your customers. Our process had been adopted successfully by companies around the world, and is the foundation of Founder & CEO Ali Cudby's #1 bestselling book, “Keep Your Customers.” With Alignmint you get the know-how to grow.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Alignmint Growth Strategies website at https://alignmintforgrowth.com/Check out Alignmint Growth Strategies on LinkedIn at https://www.linkedin.com/company/alignmintCheck out Ali Cudby on LinkedIn at https://www.linkedin.com/in/alicudbyDon't forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More

Ali Cudby is the Founder and CEO of Alignmint Growth Strategies, a consultancy transforming businesses through intentional customer experiences. As the author of the best-selling book Keep Your Customers, she specializes in customer experience and loyalty, employing a unique four-step method that she crafted from her extensive background in corporate planning, strategic marketing, and customer relations. Ali's experience includes pivotal roles at the New York Times, Golf Digest, and Animal Planet TV network. In this episode… With one fundamental shift in your business approach, you can make a meaningful impact on your team and customers. Could crafting more intentional customer experiences be the key to explosive growth? Ali Cudby, a customer experience maven, emphasizes developing retention strategies that make the customer feel seen, heard, and valued. This involves making small but powerful shifts in your communication and service-delivery tactics, which fosters customer and employee loyalty. You can enhance satisfaction by communicating service benefits from the customer's perspective and developing a clear and consistent process for customer engagement. In this episode of the Lead Like a Woman Show, Andrea Heuston welcomes Ali Cudby, the Founder and CEO of Alignmint Growth Strategies, for a discussion about crafting superior customer experiences. Ali talks about the "mint method," her company's unconventional name origins, and the importance of data in aligning your organization's strategies.

Ali Cudby is a dynamic force in transforming businesses through intentional customer experiences that drive growth. She is the CEO of Alignmint Growth Strategies, a customer retention consulting firm and author of Keep Your Customers, the #1 bestselling book on customer retention.   Ali talks about her strategies for customer retention, conducting client satisfaction reviews, and much more!

The economy changes. Politics shift. Competitive advantage isn't found in products alone, but in the exceptional experiences that foster customer retention and advocacy. Join me and bestselling author of “Keep Your Customers”, Ali Cudby on The Modern Customer Podcast. We're not offering tips and tricks, but a mindset shift to unlock unshakeable customer loyalty.  Her MINT methodology isn't just a clever acronym. It's a framework for building deep connections that outlast any market fluctuation. Listen now to keep your customers coming back! Blake Morgan is a customer experience futurist, keynote speaker, and author of the bestselling book The Customer Of The Future.

Today I'm sitting down with  Joey Coleman, world-renowned keynote speaker and the brilliant author of the best-selling book "Never Lose a Customer Again". Joey is a customer experience expert, a consultant, and an acclaimed keynote speaker whose strategies have reshaped how brands engage and retain their customers.During our chat, Joey will not only dive into the key concepts of his book, but he also discusses how you can leverage personalization and attention to detail to make every one of your customers feel like they're the only one.Stay tuned as we uncover the secrets of lifetime customer loyalty.Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review.About MeHey there, I'm Joelly - the Branding Badass. My badass superpower is helping you build a brand that matters. From branded merch to brand consulting, when you work with me, you get results! Need help creating brand awareness? Learn more here BADASS MERCH Let's stay connected!instagram - @Branding_BadasslinkedIn - Joelly Goodsonwebsite - BrandingMatters.caemail - jgoodson@genumark.com

Are you struggling to keep customers engaged and loyal? The answer might surprise you!Join us on the Conquer Local Podcast as we welcome Ali Cudby, CEO of Alignmint Growth Strategies. Ali's on a mission to transform businesses through intentional customer experiences, and her proven methods, outlined in her #1 bestseller, "Keep Your Customers," have helped countless companies achieve unstoppable growth.Tune in to discover Ali's secrets and her practical MINT Method for building customer loyalty that fuels success!Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners, agencies, and enterprise-level organizations. Learn more about Vendasta, and we can help your organization or learn more about Vendasta's Affiliate Program and how our listeners (like yourself) make up to $10,000 off referrals.Are you an entrepreneur, salesperson, or marketer? Then, keep the learning going in the Conquer Local Academy.

Are your "best customers" actually as loyal as you think?Or could it just be a matter of convenience?Join me as I talk to the brilliant Ali Cudby and she shares her insightful take on the different levels of customer loyalty, and how we can help get more of our customers to the highest level - the Lucrative Loyal!BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN: The three different tiers of customer loyalty - lazy loyals, limited loyals, and lucrative loyalsHow to identify which type of loyal customers you have, and why that distinction is so importantPractical strategies for turning limited loyal customers into highly engaged, "lucrative" loyal customersWhy fostering authentic advocacy from your best customers is so valuable (and how to avoid the pitfalls)The hidden costs of acquiring the "wrong" customers, and why it's critical to have a clear ideal customer profileWhen you finish listening, I'd love to hear your biggest takeaway from today's episode. Share it on LinkedIn and Tag me and Ali!Find Ali CudbyAlignmint for GrowthLinkedinAbout Ali  Ali Cudby, Founder, and CEO of Alignmint Growth Strategies, is a dynamic force in transforming businesses through intentional customer experiences. With a mission to architect superior customer interactions that drive growth, Ali's expertise lies in aligning strategy and implementation for uncontainable growth.As the author of the #1 bestselling book "Keep Your Customers," Ali provides a fresh perspective on customer relations, offering insights from real-world consumer behavior stories, business best practices, and CEO-led case studies. Her proven four-step MINT Method, outlined in the book, has been the cornerstone of her work at Alignmint, helping clients achieve transformational customer loyalty.With over 20 years of experience, Ali has honed her craft, having started in corporate planning at The New York Times Company and later delving into strategic marketing at the Golf Digest Magazine Group and Animal Planet TV Network. Her journey continued with the founding of Alignmint Growth Strategies in 2014, focusing on making a difference for small to mid-sized companies.Beyond her role as a business leader, Ali taught Entrepreneurship and Innovation at Purdue University, embodying her commitment to nurturing the next generation of business minds. In her podcast appearances, Ali brings a wealth of knowledge on customer experience, growth strategies, and the intersection of intentional processes and business success. With Ali, customer experience isn't just a department—it's the essence of cross-functional, intentional efforts driving businesses to new heights.CONNECT WITH RACHELFollow at: LinkedInInstagram WEBSITE https://provansuccess.comPODCAST WEBSITEhttps://psychologyofcustomersuccess.comWORK WITH RACHEL: CS Leadership Academy

Rebecca Hilliard is an eCommerce expert with 12 years of experience working in the eCommerce industry for brands such as Jimmy Choo, French Connection, ME+EM, Mylands and This Works. I now support premium direct-to-consumer brands with their customer retention strategies to drive revenue, loyalty, and business profitability.We discuss how often brands prioritise customer acquisition over customer retention, missing out on a more cost effective way to grow. Rebecca shares lessons that independent brands can take from the high street names that she has worked with, and the advantages smaller brands have such as being more agile and able to respond to trends.Rebecca shares the tools you can use to really understand how your customers behaviours on your website. We then discuss different methods for making your customer feel valued, and how to leverage this in your marketing.Finally we dig into why customer retention matters so much, and how to improve it. It's a great, thought provoking episode, and a good one to listen to wherever you are in your product journey.The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023USEFUL RESOURCES:Rebecca Hilliard & Co WebsiteRebecca Hilliard InstagramRebecca Hilliard Linked InHot JarTriple WhaleSweet AnalyticsLET'S CONNECTJoin my free Facebook group for product makers and creatorsFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeThis podcast was sponsored by Tonbridge Accountants"Welcome to Tonbridge Accountants, where creativity meets clarity in business finance. Wendy and Laughton are not just accountants; they're your partners in navigating the complexities of business finance. We simplify VAT, corporation tax, and crucial cash flow management, guiding you through decisions like company purchases or setting up a new business.Our approach is personal. We work closely with creative entrepreneurs, providing a virtual finance office that ensures you have the financial support and clarity your business needs to thrive. With us, it's more than accounting; it's about empowering your creative venture with strategic financial insights.Tonbridge Accountants is the partner you need to unlock financial clarity and freedom, allowing you to focus on what you do best: creating. We're the missing piece in your creative journey, ready to transform your business finance into a strength.”If you enjoy this podcast, and you'd like to leave a tip, you can do so here:

On today's episode we are talking about how your handling of customer service might be killing your company.  Ali Cudby, Founder and CEO of Alignmint Growth Strategies, drives business transformation through intentional customer experiences. With over 20 years of expertise, she aligns strategy and implementation for unparalleled growth. As the bestselling author of "Keep Your Customers," Ali offers insights from real-world stories and CEO-led case studies. Her MINT Method, outlined in the book, fosters transformational customer loyalty. Previously at The New York Times Company, Golf Digest Magazine Group, and Animal Planet TV Network, Ali founded Alignmint in 2014. She also teaches Entrepreneurship at Purdue University and shares her expertise on podcasts, emphasizing the integral role of customer experience in business success.Episode Highlights:Customer Strategy Alignment: Aligning customer-facing departments with the customer strategy ensures consistent messaging and a unified approach across the organization. How can companies ensure all teams are playing from the same playbook to enhance the customer experience?Building a Customer Playbook: Creating a playbook involves identifying key moments in the customer lifecycle and assigning clear roles to each team involved. How can organizations effectively develop and implement playbooks to guide interactions with customers and improve overall satisfaction?Diagnosing Breakdowns in Customer Experience: High churn rates often signal breakdowns in the customer experience. How can companies diagnose and address these breakdowns to reduce churn and enhance customer loyalty?Overcoming Sales and Onboarding Challenges: Sales teams overpromising, inadequate onboarding processes, and product challenges can all lead to customer dissatisfaction. How can organizations bridge the gap between sales promises and product delivery to ensure a seamless customer experience?Effective Feedback Mechanisms: Prioritizing customer feedback and organizing it meaningfully can help organizations identify areas for improvement and enhance customer satisfaction. How can companies establish feedback mechanisms that make customers feel valued and heard?Cultivating Customer Loyalty: Understanding different tiers of customer loyalty and tailoring strategies to upgrade customers to more lucrative tiers can drive long-term growth. How can companies foster customer loyalty and build strong, lasting relationships with their customers?Top 3 Takeaways for the Audience:Prioritize understanding and meeting customer needs, ensuring they feel seen, heard, and valued to drive growth.Implement clear and consistent processes within the company to guide customer-facing teams in handling interactions confidently, fostering stronger relationships and sustained growth.Shift the perspective on customer-facing teams from a cost center to a revenue driver, emphasizing their role in retention, cross-selling, and upselling to fuel long-term revenue growth.How to Connect with Ali:Website: https://alignmintforgrowth.comLinkedIn: https://www.linkedin.com/in/alicudby/

Episode 91 discusses Customer Retention and Architecting Growth with Ali Cudby.Based out of The Greater Boston Area, Ali Cudby, is the Founder and CEO of Alignmint Growth Strategies.  She is a dynamic force in transforming businesses through intentional customer experiences.  Ali's expertise lies in aligning strategy and implementation for uncontainable growth. As the author of the #1 bestselling book "Keep Your Customers," Ali provides a fresh perspective on customer relations, offering insights from real-world consumer behavior stories, business best practices, and CEO-led case studies.  Her proven four-step MINT Method, outlined in the book, has been the cornerstone of her work at Alignmint, helping clients achieve transformational customer loyalty. With over 20 years of experience, Ali has honed her craft, having started in corporate planning at The New York Times Company and later delving into strategic marketing at the Golf Digest Magazine Group and Animal Planet TV Network.  Her journey continued with the founding of Alignmint Growth Strategies in 2014, focusing on making a difference for small to mid-sized companies. Beyond her role as a business leader, Ali teaches Entrepreneurship and Innovation at Purdue University, embodying her commitment to nurturing the next generation of business minds.  With Ali, customer experience isn't just a department—it's the essence of cross-functional, intentional efforts driving businesses to new heights.The Business of Business, topics are divided into 4 Categories: Management, Operations, Sales, and Financial. Target Audience is Business Owners, C-Level Executives, Management, and anyone considering starting a business. Support the showHelping You Run a Successful Profitable Business !For Business Consulting or to be a Podcast Guest - Contact me at: www.bcforg.comLinkedIn: https://www.linkedin.com/in/brian-fisher-72174413/

Seeing local small businesses capitalize on marketing psychology tactics in their customer experience brings me so much joy. But I often wonder if the business owner truly understands the psychological triggers they're able to pull or if they're just implementing a tactic because it's a "best practice." In this episode, I'm diving into the psychology behind what makes things like punch cards or loyalty programs so powerful and why they're beneficial for any small business looking to grow and retain its customer base.

To Join Donni's Mentorship Program, Actionable CEO: www.actionableceo.comTo Get Started As A Coach, Consultant or Course Creator: www.sixfigureedu.com

Ali Cudby, CEO of Alignmint Growth Strategies, which is a dynamic force in business transformation through intentional customer experiences. With a mission to drive growth by architecting superior customer interactions, Ali's expertise aligns strategy and implementation. She is the author of the bestselling book, Keep Your Customers, she offers fresh insights from real-world stories, best practices and CEO-led case studies.  Her MINT Method, outlined in the book, fuels transformational customer loyalty. With 20+ years in corporate planning and strategic marketing, Ali founded Alignmint in 2014, focusing on small to mid-size companies. As a Purdue University entrepreneurship instructor, she shapes the next generation of business leaders. Ali's podcast appearances showcase her wealth of knowledge in customer experience, growth strategies and intentional business success.   Questions ·      If you could share a little bit with our listeners, how you got from where you were, to where you are today? ·      You are the author of the bestselling book, Keep Your Customers. So, could you share with our listeners a little bit about that book? And maybe just two to three overarching themes that the book focuses on. ·      The MINT Methodology. ·     Now, Ali, could you also share with us what's the one online resource, tool, website or app that you absolutely can't live without in your business? ·      Could you also share with our listeners maybe one or two books that have had a great impact on you, it could be a book that you read a very long time ago, or even one that you've read recently, but it had a great impact on you. ·      Now, Ali, could you also share with our listeners what's the one thing that's going on in your life right now that you're really excited about? Either something you're working on to develop yourself or your people. ·      Where can listeners find you online? ·      Before we wrap our episodes up, Ali, we always like to ask our guests, do you have a quote or a saying that during times of adversity or challenge, you'll tend to revert to this quote if for any reason you got derailed or you got off track, the quote kind of helps to get you back on track.   Highlights Ali's Journey Me: So, we always like to give our guests an opportunity to share in their own words a little bit about their journey, even though your bio gives us a formal breakdown of what you've done in the past and who you are, you're an author and the different strategies that you've employed to get to where you are, just in your own words, if you could share a little bit with our listeners, how you got from where you were, to where you are today?    Ali shared that she got into this world of customer loyalty and retention in her first job out of business school. And she was working for The New York Times company in their corporate strategy group, which was kind of like an internal consulting group, and was put on a project in the call centre, which honestly wasn't really considered to be an awesome assignment, it was sort of the call centre was in a warehouse in New Jersey, and not in the very lovely corporate headquarters in Times Square.   And people were coming up to her and saying, “Oh, I'm so sorry that you've got this gig.” And ultimately, it transformed her thinking about the customer experience and created this path for her entire career. Because it showed her this insight, which is that the things that companies do inside their organization are the things that impact the customer experience.  So, you have to be really thoughtful about how do you deliver clear and consistent processes for the customer and make sure that you embed that with your team so that your customers can have this great experience. So, that time at the New York Times company was a really long time ago, and she's had the opportunity now to see this in action in corporate America and in her own path as an entrepreneur and in a very wide range of companies. And so, that's kind of how she started out in this very corporate role.   Keep Your Customers Me: Now, in your bio we also read that you are the author of the bestselling book, Keep Your Customers. So, could you share with our listeners a little bit about that book? And maybe just two to three overarching themes that the book focuses on.   Ali shared that the book was published, and it came out on April 15, 2020, which as you recall was a little bit of a crazy time. And so, she spent two years putting the book together and making sure that it had everything just perfect and all these speaking engagements lined up and all that stuff. And then the month before the book was published, the world changed.  And it was really interesting, because the book really focuses on exactly what she was just talking about, what are the things that you can do in your company, to set your customers up for success.  And she talked about one of the key themes being the balance of heart and smart. And what she means by that is, in order to make customers want to stay with you longer and spend more, and tell all of their friends and colleagues, you have to make people feel seen, heard and valued.  And we tend to think about that emotional connection to our customers as being a little bit fluffy sometimes and that's a real mistake. The fact of the matter is that humans have a real need to feel like they matter and when you build relationships and when you build trust with your customers, it sets you up for a better business relationship. And that's the heart of the customer experience.  And then the smart of the customer experience is that you still have to have data and metrics and process in order to ensure consistency. If you don't capture information and learn from it and have a great single source of truth about your customer information so that everybody inside your company knows what's going on with your customers. If you don't have clear and consistent processes that everybody follows, then it's going to be really hard to set up processes for growth.  So, you can have just like heart-centred employees who really want to do the right thing all the time, but if everybody's doing their own right thing, then you have a mess and what you need is this consistency. So, it's that balance of heart and smart that really drives success in the customer experience.   The MINT Methodology Me: All right, so the heart and smart. Now, you also speak about your MINT Methodology and I'm going to take a quick guess here that MINT is actually an acronym, right?   Ali stated that it is sort of an acronym. It is a four step process. She really tried hard to make it a cool acronym, and it never quite gelled. But she can talk through the four steps of the process. And the name of her company is actually as you said, it's Alignmint Growth Strategies. And the mint part of it is really intentional, not just because of the method, but because of what mint represents.  So, when you plant mint, it grows like crazy and when things are awesome, they're in mint condition. And when you make a lot of money, you make a mint. And so, the combination of aligning and mint is exactly what they're looking for in terms of their customers outcomes.  And so, the MINT method is this four step process where first you are articulating what she calls a bullseye, which is a mission statement effectively for the customer experience. So, companies oftentimes create mission and vision and values for their company, but it's really all about their company. And what people need to do and what companies need to do is also articulate who it is that we want to be on behalf of our customers. Because if you have a goal of being fast and easy, that is going to set you up for a very different customer experience than if you have a goal of being white glove and luxurious.  And so, in the same way that you want to articulate who you are for your company, you need to articulate who you are for your customers. And so, that's the first step of the process, that's the creating of the mantra of the bullseye.  Second is understanding who those customers are, really being clear about who it is that you're serving. ·      Why are they loyal to you? ·      What is it that those best customers want?   So that you are thinking about how you drive more of them. And then she goes into a lot of detail in the book about how do you identify and articulate not just who buys the most from you, but who's the most loyal to you, you can have a really big customer that isn't loyal at all, but they drive a lot of revenue.  And you can have a small customer that would live and die for you and they tell everybody that they know about how awesome you are, you want those people. And then once you know who it is that you're serving and who you want to get more of, then what do you want their journey to look like?  So, being very clear about what that customer journey looks like, what are the key inflection points throughout that journey.  And then finally, the fourth step is identifying clear plays so that everybody inside your company knows exactly what to do whenever a customer gets to that inflection point on the customer journey. So, whether that's the onboarding, kick-off, the business review meeting, or the renewal period, or anything in between, every company has its own unique set of inflection points, some of them follow some level of consistency, onboarding and renewal or repurchase are fairly consistent. But everybody does it a little bit differently, everyone needs to be clear about how they want their company to engage with customers at each of those points along the journey map.  And again, that's how you make sure that you're delivering something that is not just a well-intentioned approach, but a really thoughtful and strategic approach to retention and growth.   App, Website or Tool that Ali Absolutely Can't Live Without in Her Business When asked about online resource that she can't live without in her business, Ali stated that it's probably Zoom. She stated that that's not a very creative answer but she's on Zoom all the time, every day, she works remotely for the most part. And so, that's her rock.    Books that Have Had the Biggest Impact on Ali When asked about books that have had a great impact on her, Ali shared that there's a book called The Happiness Advantage: The Seven Principles of Positive Psychology That Fuel Success and Performance at Work by Shawn Achor, and he is a professor of positive psychology at Harvard. And the whole science of positive psychology is fascinating, the way that we create new neural pathways, the way that we can define in our brains how to be more positive, and how to cultivate happiness. And so, his book is just fascinating and he also has a TED Talk, if you don't feel like reading the whole book, he has a TED Talk that is fantastic, it's funny, he's a great speaker, and he gives you some very clear actionable steps at the end of the TED Talk that are very helpful in helping people stay focused on the positivity and moving forward. And she just thinks that his whole approach and that TED Talk, that's one of her favourites.   What Ali is Really Excited About Now! When asked about something that she's really excited about, Ali shared that she just got a puppy. She stated that she knows that that's not necessarily a business thing. But she will tell you that watching her puppy play and explore and be curious about this new world that she has come into is fascinating.   And it is a great reminder that there's so much that is new and interesting in the world and it's easy sometimes to get into a very fixed mindset about what we do, and the things that we engage with from day to day and moment to moment. You get up and you make your coffee and you sort of go through your rigmarole and sometimes it feels a little bit like, “All right, I'm going to check my boxes, I'm going to do my thing and it's one foot in front of the other” and when you get a puppy who just has this completely new way of engaging with the same old things that you're reacting to every day, whether it's some snow on the ground or a sock on the floor, it reminds you to be open to different ways of seeing the world and she finds that to be helpful in business.   So, she's been trying to be intentional about using this lesson that her little ball of fluff is teaching her and just be open to the fact or to the notion that maybe she can approach things differently, maybe she can rethink things and come at them with more of a sense of wonder and play and excitement.    Me: That's amazing. You'd be surprised to know the many different life lessons we can learn from animals. So, I think it's awesome that your puppy is teaching you so many different new ways and perspectives of looking at things from a different view.   Where Can We Find Ali Online Website – www.alignmintforgrowth.com LinkedIn - Ali Cudby   Quote or Saying that During Times of Adversity Ali Uses  When asked about a quote or saying that she tends to revert to, Ali shared that there's a quote by Maya Angelou that she thinks about a lot for her personal life, but it's also a real guideposts in her business. And the quote is, “People will forget what you did, people will forget what you said, but people never forget how you made them feel.” And it's so true, the words that we use don't matter. But when you make someone feel seen, heard and valued, whether it is in your personal life, or whether it is in your business, it is transformative.   Me: All right, thank you so much for sharing. Well, I just want to extend our deepest gratitude to you, Ali, for taking time out of your very busy schedule and hopping on this podcast today, sharing insights about your book, Keep Your Customers as well as your MINT Methodology and just a little bit about your overall strategy and execution as it relates to delivering that magical and unforgettable customer experience. We really appreciate all the great insights that you shared with us today. So, thank you so much.   Please connect with us on Twitter @navigatingcx and also join our Private Facebook Community – Navigating the Customer Experience and listen to our FB Lives weekly with a new guest Links •     The Happiness Advantage: The Seven Principles of Positive Psychology That Fuel Success and Performance at Work by Shawn Achor •     Keep Your Customers: How to Stop Customer Turnover, Improve Retention and Get Lucrative, Long-Term Loyalty by Ali Cudby   The ABC's of a Fantastic Customer Experience Grab the Freebie on Our Website – TOP 10 Online Business Resources for Small Business Owners  Do you want to pivot your online customer experience and build loyalty - get a copy of “The ABC's of a Fantastic Customer Experience.” The ABC's of a Fantastic Customer Experience provides 26 easy to follow steps and techniques that helps your business to achieve success and build brand loyalty. This Guide to Limitless, Happy and Loyal Customers will help you to strengthen your service delivery, enhance your knowledge and appreciation of the customer experience and provide tips and practical strategies that you can start implementing immediately! This book will develop your customer service skills and sharpen your attention to detail when serving others. Master your customer experience and develop those knock your socks off techniques that will lead to lifetime customers. Your customers will only want to work with your business and it will be your brand differentiator. It will lead to recruiters to seek you out by providing practical examples on how to deliver a winning customer service experience!

Every company wants to grow faster, but what is the point of scaling up if you can't retain the employees and customers you've already got? You have to deliver exceptional customer experience so that the growth you're working on actually matters.   Ali Cudby is the Founder and CEO of Alignmint Growth Strategies, which delivers consulting and training so you and your team know what to do to prevent customer churn before it starts. Ali knows customer experience is not a department — it's cross-functional. She is the author of the #1 best-selling book on customer retention, Keep Your Customers.   Straight out of business school, Ali was staffed on a project with the call center at the New York Times. She saw firsthand that the company was not engaging with its call center employees in a way that aligned with its global brand. She quickly learned that the way you engage with your team has a huge impact on the way that they engage with your customers, and that means the customer experience really matters.   The action steps to creating a culture that targets the customer experiences are simple. Make employees feel valued. Pay them an attractive wage. Give them swag or company merchandise so they feel like they are part of the team. Consider your customers. Do you give as much love to your existing customers as you do to your brand-new customers? Do you provide a higher tier of customer support to your higher-tier customers? Do you spend as much time maintaining long-term relationships as you do onboarding new customers?   Ali's experiences — from bra fitting to lingerie consulting to the work that she does now with Alignmint — all underscore the same message. When you focus on the customer experience, you are fostering long-term loyalty and the potential for the kind of scaling up that lasts.   Interview Links: Ali Cudby   Resources: Growth Navigator Coaching Scaling Up Summits (Select Bill Gallagher as your coach during registration for a discount.) Bill on YouTube Recruiter.com Short List (use code scaleup)   Scaling Up is the best-selling book by Verne Harnish and our team for Scaling Up Coaches (formerly Gazelles). We share how the fastest-growing companies succeed where so many others fail.   Bill Gallagher, Scaling Coach and host of the show, is an international business coach who works with C-Suite leaders to achieve breakthrough growth.   We help leadership teams with the biggest decisions around People, Strategy, Execution, and Cash so that they can Scale Up successfully and beat the odds of business growth. Scaling Up is based on Verne's original best-selling business book, Mastering the Rockefeller Habits.   Did you enjoy today's episode? If so, then please leave a review! Help other business leaders discover the Scaling Up Business Podcast so they, too, can benefit from the ideas shared in these podcasts.

What's cheaper - keeping a returning customer or finding a new one?   Keeping customers coming back to shop with you again and again is SO much easier (and cheaper!) than the marketing you need to bring in a constant stream of new customers.   And around here, we do things the easy, smart way, not the difficult, expensive way.   I first shared this conversation last year, but it's so important that I'm assigning it to the top of your 2024 listening list…   … Because if you don't understand your customers AND the value you bring to them, then you've got some big problems on your hands, my friend.    Problems like old stock clogging up space. Empty promotions cost money, not generating profits. Unstable cash flow that keeps you up at night. No sense of where it is you're going, or how you're going to get there.   In today's episode of the Bringing Business to Retail podcast, I'm giving you the tools you need to keep your customers shopping every day of the year, even in the chance of a recession.    These strategies have nothing to do with the news headlines, and everything to do with the value you offer. And guess what? That's always going to be in your control.  

Join us as Ali illuminates the essential strategies for keeping your customers loyal and driving business growth. Discover why nurturing customer relationships extends well beyond the initial sale and learn how truly understanding your customer base can lead to unparalleled success.   From tackling the misconceptions of the "customer is always right" philosophy to defining and engaging with your most loyal customer segments, this episode will challenge you to think differently about sales and service.   Do not miss out on these expert strategies for building trust and maximizing customer satisfaction. Let's dive into a conversation that could revolutionize the way you do business.   Ali Cudby is a renowned customer retention expert and the CEO of Alignmint Growth Strategies. With over 15 years of experience advising startups and global companies, Ali specializes in transforming customer experience, increasing lifetime value, and building customer loyalty. She's also the author of the #1 bestseller "Keep Your Customers." Ali is passionate about helping businesses thrive through post-sale customer outcomes and practical, research-backed strategies.   Website: alignmintforgrowth.com LinkedIn: https://www.linkedin.com/in/alicudby/   What you'll hear in this episode: 05:29 Marketplace mindset: hunting and farming both essential. 06:26 Clear and consistent customer engagement for success. 11:27 Partnering for specialized services for customer retention. 15:19 Listening to customers drives business growth and satisfaction. 16:36 Emphasis on keeping loyal customers in business. 22:32 Evaluate detractors, utilize Net Promoter Score effectively. 24:37 Relying on one metric misses multiple dimensions. 30:10 Identifying ideal clients based on desires and fit. 30:57 Realized need for lasting client relationships post-Covid.   If you like this episode, check out: Why Simply Raising Prices Isn't Enough What Latin Music Can Teach You About Business How to Have a Successful Podcast   Want to learn more so you can earn more? Download the Money Pro Matchmaker tool here Click here to take our Podcast Listener Survey - we appreciate your feedback! Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/   The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.  

Unlock the secrets to customer loyalty with Ali, the brain behind "Keep Your Customers," who joins us to spill the beans on her proven retention strategies. Our chat traverses the landscape of Alignment Growth Strategies, where Allie's wisdom takes center stage, bringing to light how the internal process of a company can dramatically affect the service delivered to its customers. The conversation stretches from the influence of every single employee, regardless of their role, to Todd's view of the uniquely pivotal positions of flight attendants and pilots in shaping brand perception. It's an eye-opener that will change how you view every interaction within your business.With customer celebration as the linchpin of connection, we dissect how personal touches, akin to those of Chewy's masterful approach, can make waves in the digital realm. The episode is a wake-up call that nudges businesses to break free from the acquisition addiction, focusing instead on the gold mine of nurturing existing relationships. High churn rates? We tackle this head-on by showing the hidden advantages of a retention-centered approach, providing a roadmap to not only prevent customer loss but also to boost sales and solidify your customer base. Finally, we address the art of niche marketing and its role in cutting through the noise of a crowded marketplace. By sharing actionable steps from Allie's book, we equip you with a scalpel to define and reach your ideal customer, ensuring your business messages hit home and your growth strategies stay aligned with your customer-centric vision. We round off with an invitation to dive deeper into the strategies that will craft a riveting customer journey, urging listeners to connect on LinkedIn for an ongoing exchange of insights. Whether you're a fledgling startup or a seasoned enterprise, this episode offers a blueprint for brand and business growth that resonates with every listener's desire for success.Support the showTo learn more about my 12-week plan to Balance the 5 Pillars of Wellness message me or sign up for a free consult at the Calendly link below. You can sign up directly at my Calendly link here: https://calendly.com/toddtalksllc/initialconsult You can reach me anytime at email: tandrewsen.monat@gmail.comInstagram @toddtalks_igMerchandise store -https://www.liveyouradventure.netShopify Store: https://toddtalksllc.myshopify.com/Merchandise available based on these talks!

In today's short sweet solo episode, we talk about how to juggle your own busy festive schedule (holy heck, every year with the busyness) with the maintaining warm, engaging connections with your customers. It's a season filled to the brim with demands on our attention (I'm wrapping up my last workshop of the year this week and debating the necessity of a December 22nd newsletter). But also a golden opportunity to nurture customer relationships through storytelling and sharing personal insights from our business world. We'll explore why slowing down and sharing authentic stories can be a powerful strategy to stand out in a crowded inbox. Hope you enjoy the listen. Podcast pairing: catch up with this peaceful, inspiring chat with landscape architect Marian Boswall from earlier in season 7: https://audioboom.com/posts/8400336-ep-136-taking-the-outside-online-with-landscape-architect-marian-boswall CONNECT Follow me on Instagram: https://www.instagram.com/_helen_perry_/. and get my mindful marketing email newsletter The Switch: https://www.helen-perry.co.uk/the-switch-newsletter/. Email if you'd like to chat about anything that's come up in the episode on helen@helen-perry.co.uk. This show's produced by Suz at Story Publishing: https://www.instagram.com/story_publishing/.

BONUS - Dave's Audiobook Selection for December - Hug Your Haters - How to Embrace Complaints and Keep Your Customers by Jay BaerDo you have a hater?  You write your book, post your podcast, jump on social media or YouTube - share a piece of yourself with the world only to be swarmed by hate and negative comments like bugs at dusk!On the How To Podcast Series, a show where I teach and support people on their journey in starting their very own podcast (you should start a podcast as an author, you really should!)  I shared an episode that has garnered over 50,000 listens - yes, I am shocked just as much as you are - in this epiosde I share how to deal with a hater!  This episode has really struck a nerve, but in a good way!  If you would like to hear the episode simply click here!https://pod.link/1610039000/episode/094643199aa9c1d4de5fb8a3e446e07aI love this book by Jay Baer, one of my favourite authors in this space, so I thought that I would share it with you!Hug Your Haters - How to Embrace Complaints and Keep Your CustomersTechnology has evaporated the barriers of complaint. With smartphones and always-on Internet access, consumers complain more often and across more channels, many of them public. This requires a completely new system for instantly finding, evaluating, and addressing these complaints.Jay Baer and Edison Research conducted a landmark study of more than 2,000 consumers and found that not all complainers ("haters") are created equal. In fact, there are two vastly different categories of haters: Offstage Haters and Onstage Haters. The book includes The Hatrix, a detailed examination of the differences between these Offstage and Onstage haters. The book reveals:How, where, and why people complain (by demographic and by channel)How and when consumers expect a response when they complainThe advocacy impact of answering (or ignoring) a customerDifferences in complaint type and expectations by industrySupported by dozens of interviews with large and small companies, social networks and review websites, psychiatrists, and legal experts, Hug Your Haters gives listeners a step-by-step process to magnify the impact of happy customer interactions and to minimize the impact of haters and complainers. Customers expect more from businesses than ever before, and the importance of real-time customer service has never been greater. Hug Your Haters explains this new reality and shows listeners how to embrace complaints and turn bad news into good.https://www.amazon.com/Hug-Your-Haters-Jay-Baer-audiobook/dp/B01BVWUO4W/ref=sr_1_1?crid=GZVWZ287LPCJ&keywords=jay+baer+hug+your+haters&qid=1701971430&sprefix=jay+baer+hug+your+haters%2Caps%2C346&sr=8-1https://www.jaybaer.com/___A conference where the novelist becomes a podcaster, the motivational speaker dives into influencer marketing, and the charismatic TikTok creator learns the pull of captivating speeches. If you are an entrepreneur making waves with webinars, why not encapsulate your journey in a book? And for the YouTuber sharing life and adventures. Join us in Chicago!https://www.cre8tivecon.com/Support the showDo want your very own podcast and don't even know where to start? Start here!https://howtopodcast.ca/

Ali is the Founder and CEO of Alignmint Growth Strategies. For over 9 years her team has fuel growth with external and internal customers by aligning companies for growth. Ali's approach is about creating alignment to the Customer Experience. By aligning every part of an organization, she has helped all kinds of organizations achieve remarkable growth. The result isn't just predictability in revenue. Ali helps teams get TRANSFORMATIONAL loyalty through an approach I am excited to discuss today. Ali the author of the #1 best seller, Keep Your Customers. She works with organizations in every key industry across 6 continents. Her work has been featured in major media from the TV networks to American Express, Top Sales World, Yahoo and many others.

In this week's Scale Your Sales Podcast episode, my guest is Ali Cudby. Ali is the Founder and CEO of Alignmint Growth Strategies, where companies learn how to prevent customer churn before it starts. Ali's expertise has served Fortune 500 corporations and startups alike. She is also the author of the #1 best-selling book on customer retention, Keep Your Customers. In this episode, Ali shares her insights on the phrase "The customer is always right." and how it impacts businesses, as well as the strategies she uses to prevent customer churn. The discussion touches on the importance of customer satisfaction, upselling, and cross-selling as key metrics for customer success. Ali outlines effective strategies for optimizing salespeople and emphasizes the value of celebrating moments that matter most to customers. Plus, she shares a tried and tested strategy for scaling sales and concludes with a fascinating take on what she would bring to a desert island. Tune in to gain valuable insights on customer retention and growth strategies from this engaging conversation. Welcome to Scale Your Sales Podcast, Ali Cudby. Timestamps: 05:55 – Create clear assistant processes for excellent customer experience. 09:03 – Focus on retention to grow revenue effectively. 12:32 – Key factors: customer satisfaction, churn prevention, upsells. 15:56 – Identify unique moments for meaningful customer celebration. 17:55 – Developing cross-functional playbooks for customer experience success. 21:10 – Leverage existing strengths to enhance performance. https://www.linkedin.com/in/alicudby/ https://twitter.com/alicudby/  https://alignmintforgrowth.com/  Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth through customer experience and sales. Book Janice to speak virtually at your next event https://janicebgordon.com  LinkedIn: https://www.linkedin.com/in/janice-b-gordon/     Twitter: https://twitter.com/JaniceBGordon  Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast    More on the blog https://scaleyoursales.co.uk/blog  Instagram: https://www.instagram.com/janicebgordon     Facebook: https://www.facebook.com/ScaleYourSal...   

Shipping parcels internationally from China can be a major headache for both businesses and consumers. Dealing with containers, taxes, and all the logistics involved can be incredibly time-consuming and frustrating.Not to mention the costs involved in traditional shipping methods. It's a major barrier for businesses looking to expand their customer base and reach a global market. Plus, customers are often deterred by high shipping costs and long delivery times.But what if we told you there's a better way? On this episode of the Unnoticed Entrepreneur, I will be discussing Portless with Izzy Rosenzweig, the revolutionary parcel shipping solution that eliminates the need for containers, taxes, and headaches. With Portless, you can ship your parcels internationally from China, without all the hassle. Say goodbye to long delivery times and expensive shipping fees. It's time to streamline your shipping process and take your business to new heights.  Join me on this episode and discover how to transform your supply chain management. AI Writer - Content writing made easier Generate Accurate, Relevant & Quality Content in 2 MinutesBuyers Into Loyal Fans With Incentives Give away free marketing incentives including free hotel nights. Zoho One - All-in-one suite for business Run your business with an all-in-one operating system for businesses and increase efficiencyDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showAm I adding value to you?If so - I'd like to ask you to support the show.In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.If I'm adding value to you, please support me by clicking the link now. Go ahead, make my day :)Support the show here.

In this episode we spoke with Ben Afia, a renowned FTSE100 customer communication expert. Ben discussed his 3 step approach to making your consumer experiences more human so you can turn more customers into loyal fans.   During our chat, Ben shared specific strategies he's helped businesses implement to deeply connect their culture and brand and what they've been able to achieve as a result.

Do you long for a way to keep your customers ... Read more

As a reusable product, Stasher has unique challenges when it comes to bringing customers back again and again. But Lanie DePasquale is up for the challenge. And on this episode of Ecommerce Marketing School, she's sharing a behind-the-scenes look at what it takes to get buyers to make a purchase in the first place and how to get them to keep coming back (even without a consumable product).Follow Val on TwitterConnect with Lanie on LinkedInTry Privy for FREECheck out the Triple Whale Network

In this episode I sit down with Caleb Roth of Stain and Seal Experts to get an update of what's going on in the fence staining world, plus some tips on how to prevent double gates from sagging and how to keep your customers dog from digging under their fence. Whether you're just getting started or are looking to grow your business, this is an episode you don't want to miss! Watch the live recording here:  https://www.youtube.com/live/Yq_CUmwbEnM?feature=share Subscribe to my YouTube for shorter clips of this episode: https://www.youtube.com/channel/UCObWyk_pdREnpfoX3Kba-hg This podcast is sponsored by ozfence.store, your one stop shop for all your fencing related hardware. Get free shipping with orders over $150, plus save 15% with code 'PODCAST'.

In this episode we caught up with Jon Picoult, acclaimed customer experience expert and founder of Watermark Consulting, who shares his principals for creating a successful, beloved business- no matter what you sell and who you sell to. During our chat, Jon explains the cognitive science behind creating emotional connections with your customers, pinpointing  breakthrough, psychology-based strategies that both industry leaders (like Apple, Disney, and Southwest Airlines) as well as fast-growing startups (like BILT and Framebridge) use to shape people's perceptions and sculpt unforgettable impressions – ultimately turning more prospects into customers, and more customers into obsessed brand ambassadors.

Jered and Joel talk about being better through developing routines to build skills and mindsets to encourage success.

How do you stay top of mind when your customers are looking to make their next purchase?Are you the first thing they think of when they have a problem to solve (ie present to buy for,  occasion to buy an outfit for and so on)?Building on your customer loyalty is crucial to not just survive but thrive in this business.Do you know your customer return rate?  (or return customer rate as shopify calls it- RCR).'Modern consumers are no longer just making transactions—they're seeking supportive, feel-good, memorable experiences. And when a shopper's experiential expectations are blown out of the water, you can bet they'll be back to shop again.Happy Customers Are Repeat CustomersRepeat customer rate is a metric that leads to long-term success and scalability.'Route.comThere are many ways to nurture your customers and get them staying loyal to your brand or retail store and and hopefully being around for 1,2,3 or 10 years as a customer!In this episode I dive into some important considerations about building on customer loyalty, growing your customer life time value (LTV) and hopefully offsetting the growing customer acquisition costs (CAC).I would love to hear about the ways you consider your customers journey and what you are doing to make the customer experience CX a memorable and satisfying one!And just cos I have so many acronyms in here:CX - Customer experience, or CX, is the overall perception a customer has of your brand after interacting with your business across the buyer's journey. From marketing, to sales, to customer service – CX is the sum of all touchpoints and can impact a customer's decision to return to your brand.LTV - Customer lifetime value is the total amount of money a customer is expected to spend with your business, or on your products, during the lifetime of an average business relationship.CAC- Customer acquisition cost (CAC) is the cost related to acquiring a new customer.RCR- Repeat customer rate, or repeat purchase rate, is the percentage of your existing customers who have purchased from you two or more times.I'm Mel Robbins! from @thelotco Register for my FREE webinar here https://www.thelotco.com/freewebinarprofitAnd if you want a Roadmap to Building a Profitable Product Business head here for directions! Looking for specific help with Wholesale? Check out the Essentials to Wholesale webinar here:Find more details at https://www.thelotco.com.au/Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.Over 25 years in Retail and Wholesale Sales and Marketing.Grab my 8 step checklist on building a profitable product business.

In this week's episode of the SIMPLE brand podcast, I talk with Jay Baer, author of Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth and Hug Your Haters: How to Embrace Complaints and Keep Your Customers!Jay's one of the world's top 30 Global Gurus in customer service AND online marketing and is a hall of fame keynote speaker. And Jay's the author of six best-selling books.Jay and I discuss insights from his latest research study - The Time to Win: The 2022 Consumer Patience Study. It's all around brand speed and consumer patience. And it provides all the evidence you need to increase your speed and responsiveness in your customer experience.Some of the topics we discuss include:The importance of speed in customer experienceHow to know exactly how fast to be for your customers Situations where being TOO fast can actually hurt your businessThe surprising data that shows which age demographics are less patient than othersHow to increase revenue by offering a “fast pass”How providing proactive content helps save time and decrease customer service expensesRESOURCES FROM THIS EPISODE:Time to Win: The 2022 Consumer Patience StudyJay's websiteJay's book - Talk Triggers: The Complete Guide to Creating Customers with Word of MouthJay's book - Hug Your Haters: How to Embrace Complaints and Keep Your CustomersJay's tequila review profile on Instagram

“When people feel seen, heard, and valued they want more of that.” Ali Cudby is the CEO of Alignmint Growth Strategies, a company she founded in 2014 as Your Iconic Brand. Ali also wrote the book on customer experience – literally. That's because Ali is the author of the bestseller, Keep Your Customers. From Fortune 500 to pre-revenue start-ups, Ali has spent 20 years refining her craft.  Ali first cut her teeth in the world of customer experience after graduating from Wharton Business School and joining The New York Times Company's corporate planning group. She also had stints in strategic marketing at the Golf Digest Magazine Group and Animal Planet TV Network before opening her own shop, where she focuses on making a difference for small to mid-sized companies that want the know-how to grow. These days, Ali teaches Entrepreneurship and Innovation at Purdue University and works with clients worldwide. When she's not working, you'll probably find her in the pottery studio or valiantly trying to tire out her two dogs.   In this episode you will learn the following: How improving employee experiences aids in customer retention for the long term. How finding your focus will impact all areas of your business. The importance of consistency when becoming excellent in your industry.   Get a free month of customer retention strategies at CXology.co using the exclusive coupon code STORIES   Resources: Ali Cudby's LinkedIn: https://www.linkedin.com/in/alicudby/ Learn more about Alignmint Growth Strategies: https://alignmintforgrowth.com/about/ Learn more about CXology: https://www.cxology.co/pages/about-us

In this episode of The Get More Frank Podcast, we're talking about three ways that you can leave a lasting impression on your customers that will help you grow your network and keep them coming back again and again and…again. The topics include scheduling your follow-up, using the right tools and a way to get your customers to keep you top of mind. You won't want to miss this episode!

In this episode of The Get More Frank Podcast, we're talking about three ways that you can leave a lasting impression on your customers that will help you grow your network and keep them coming back again and again and…again. The topics include scheduling your follow-up, using the right tools and a way to get your customers to keep you top of mind. You won't want to miss this episode!

Working with many customers can be very challenging, especially when it's repeat customers.Some customers are very needy, others are poor at communication, others don't pay on time.So how do you handle all these different types of customers when you are trying to run your business YOUR way? You want to keep your best customers happy, so they come back!Get a CRMThis is key. You need a way to organize all your information, contacts, notes, reminders, invoices.Set RemindersBe sure to have reminders for ANYTHING important. Remind customer to get you the art, Remind that a bill is due. Remind to follow up on approval for production.If you can set up automated reminders to email / text them… even better.Use your calendarEvery meeting needs a calendar meeting (invite the customer too)Use Calendly to avoid those "are you available at XYZ time/day" emailsBlock out time for work. Invoicing, production, etc.Have policies and proceduresYou cannot force your customers to do everything your way, but you sure can suggest it. Many people will comply to your procedures. And YOU can decide which rules are ok to bend and not.Fire customersYes, it's HARD to say no to money but there is a price for your time, effort and stress. If one customer is preventing you from growing or enjoying your business, it's time to let them go.Be FriendlyYou catch more flies with honey. People will like you. People will adhere to your reminders, people will respect your calendar invites, people will follow your procedures and you will have enough customers to be able to fire the bad ones.

Your product CREATES problems for your customers after they buy. So when you understand your customer problems and create a solution to their problems… then you will start to understand them at a much deeper level. https://anchor.fm/mlmtrigger/episodes/How-To-Attract-And-Keep-Your-Customers-e1o48ik

Today's guest are Marissa Cross, Owner of Ella Bache Armidale and Robert Caruana from Smartpay. Robert Caruana is a Senior Manager at Smartpay, with a wealth of marketing knowledge and over 12 years experience in the payments industry, and 8 years international experience working across markets in Asia Pacific, South America and Europe. Robert is a strong strategic thinker dedicated to driving business results, having worked in a broad range of functional roles including Strategic Planning, Marketing, and Customer Experience across a variety of sectors in consumer and small business. Through customer research and data analysis, Robert understands the needs of the customer, developing sound business strategies to drive behavioural change and revenue growth. Marissa Cross is the owner of an Ella Bache franchise in Armidale for the past 16 years. Marissa and her team provide tailor-made treatments for their clients and are one of Smartpay's customers. From Smartpay and Ella Bache, today we welcome Robert and Marissa. Beaute by ABIC Podcast is an independent podcast that operates with the support of our listeners (that's you!) So if you would like to support the show, we would very much appreciate that. Hit ‘subscribe' on Apple Podcasts or ‘follow' on Spotify, and leave a review if you're feeling especially generous and please follow us @aestheticbeautycouncil --- Send in a voice message: https://anchor.fm/beaute-industrie/message

What's better than acquiring new customers? Answer: Keeping your current ones.Maintaining your current customers can be cost-effective, profitable, and even easier than customer acquisition. We're going to talk about brand-tested customer retention strategies to keep your current customers loyal, happy, and engaged.To watch the full video of this episode visit: https://fusiononemarketing.com/customer-retention-strategies/To learn more about our marketing services, visit: https://fusiononemarketing.com/Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteamTime Stamp Notes:0:00 Welcome to Marketing and a Mic1:55 Calculate Your Customer Retention Rate5:25 Create a Customer Loyalty Program8:52 Send Engaging Emails to Existing Customers14:59 Create a Smooth Process19:44 Capitalize on Data Collection24:01 Final Thoughts 

Billy Gene offends Joey Chestnut. www.underbillyswing.com Work directly with Billy for 16 weeks and have him certify you as an Advertising Geneius! Click the link above and apply.

The Science of Satisfaction: How to Keep your Customers Happy with Guest John O'Donnell EP 52Any great business is all about giving customers what they want, and making sure they have a good time while doing it. But how do you make sure your customers are truly satisfied?One way to ensure customer satisfaction is to provide an elite experience. Las Vegas hospitality royalty John O'Donnell knows a thing or two about creating an elite experience for his clients. In this episode, we'll take a look at some of the ways you can make your customers feel like VIPs.

Today we're chatting about the importance of having a product ladder that keeps your Target Customer returning to you overtime like Drake and Beyonce because the last thing you want to do with your business is have a one-hit customer. If you're wondering why your customers aren't returning, it's because you haven't created another product or service that can grow with them after they take the first step. Listen in as we chat with Alex Cawley about what her history with working at Lululemon & Soul Cycle taught her about creating community to win in business. Alex is now working with health and wellness brands as a Marketing Consultant through her company Forever Friday to help brands implement systems and strategies so that biz owners can have more time to do the things they love. Listen in as we chat about: The importance of niching down in large markets Creating a product mix and product ladder that will keep your customers coming back How creating for everyone will damage your reputation Using grassroots marketing to stand out amongst competitors How you can steal Soul Cycle and Dry Bar's Business Strategy Here's how you can connect with Alex | Instagram | Forever Friday Podcast | Leave us a note or review | Subscribe to the podcast | Follow on Spotify You can find Girl Behind The Hustle on Instagram | Facebook | Website by Email at heygirl@girlbehindthehustle.com --- Send in a voice message: https://anchor.fm/girlbehindthehustle/message

Host Liam Leonard is joined by investor and SaaS expert Jeroen Corthout to share why he hasn't changed their investment strategy since day one. Investing in the business may be the best choice you can make for your own company. Staying close to your customers might be the other. Gain Jeroen's full explanations on these and more here on The Prosperity Perspective.3 Key TakeawaysDon't jump the gun when starting out in the SaaS and tech space. This means to troubleshoot with surveys and not to hire on extra people from the get-go. One of the most overlooked necessities when it comes to SaaS is meeting with your clients. DON'T substitute this with a web sign-up form. Invest back into the business; it will be one of your best calls. Keep a good eye on your available investment cash, however. Resourcessalesflare.com Jeroen Corthout's LinkedIn About Jeroen CorthoutJeroen Corthout is co-founder and CEO of Sales Flare, an easier CRM program for small and medium-sized businesses selling B2B using all automated data. His entrepreneurial journey began as a teenager in web design, where he discovered his flair for design and working with customers. He specialized in biomedical engineering before moving to business school and then on to marketing. Jeroen found an opportunity to help people build websites in the marketing world and wanted to start his own company, the launching tools that resulted in the birth of Sales Flare. 

To have a successful lead nurturing campaign, you need to engage with your leads in the right way. But how can you do that in a way that is both effective and engaging?In this episode of the Mindstate Marketing Hour, we will explore four of the most important psychological steps you can use to create a nurturing environment that encourages leads to interact and take action.

Welcome to the Conscious Millionaire Show for entrepreneurs,  who want to create an abundant future for themselves and humanity. Heard by millions in 190 countries.  Do you want to put more money in the bank, create a powerful impact, and enjoy a purposeful life? This is the podcast for you! Join host, JV Crum III, as he goes inside the minds of Millionaire Entrepreneurs and World-Class Business Experts. Today's featured episode... Dr. Matthew Champagne: How to Keep Your Customers Forever For 29 years, Dr. Matthew Champagne has been a researcher, university professor, & serial entrepreneur. He was named “Technology Visionary” by SURVEY Magazine for his pioneering work merging psychology and technology to create never-before-seen customer feedback solutions. When not teaching, he can be found SCUBA diving or playing keyboards in his rock band. Like this Podcast? Get every episode delivered to you free!  Subscribe in iTunes Download Your Free Money-Making Gift Now... "Born to Make Millions" Hypnotic Audio - Click Here Now! Please help spread the word. Subscribing and leaving a review helps others find our podcast. Thanks so much! Inc Magazine "Top 13 Business Podcasts." Conscious Millionaire Network has over 3,000 episodes and millions of listeners in 190 countries. Join us as a regular listener to get money-making secrets on how you can grow your business and profits faster! 

Welcome to the Conscious Millionaire Show for entrepreneurs,  who want to create an abundant future for themselves and humanity. Heard by millions in 190 countries.  Do you want to put more money in the bank, create a powerful impact, and enjoy a purposeful life? This is the podcast for you! Join host, JV Crum III, as he goes inside the minds of Millionaire Entrepreneurs and World-Class Business Experts. Today's featured episode... Dr. Matthew Champagne: How to Keep Your Customers Forever For 29 years, Dr. Matthew Champagne has been a researcher, university professor, & serial entrepreneur. He was named “Technology Visionary” by SURVEY Magazine for his pioneering work merging psychology and technology to create never-before-seen customer feedback solutions. When not teaching, he can be found SCUBA diving or playing keyboards in his rock band. Like this Podcast? Get every episode delivered to you free!  Subscribe in iTunes Download Your Free Money-Making Gift Now... "Born to Make Millions" Hypnotic Audio - Click Here Now! Please help spread the word. Subscribing and leaving a review helps others find our podcast. Thanks so much! Inc Magazine "Top 13 Business Podcasts." Conscious Millionaire Network has over 3,000 episodes and millions of listeners in 190 countries. Join us as a regular listener to get money-making secrets on how you can grow your business and profits faster! 

Irresistible brands empower people.Not just their customers but their employees.When you genuinely provide support and value to enrich the lives of your audience, that's when you become irresistible.Ekaterina Walter is a business and marketing innovator, international speaker, and author of the Wall Street Journal bestseller Think Like Zuck and coauthor of The Power of Visual Storytelling.She's a marketer at heart and a massive advocate for authentic, meaningful connections, whether it's with your ideal audience or business relationships.In this episode, we chat about how storytelling isn't just for marketers anymore, aligning brand advocacy authentically, and why a true connection is the best way to navigate the digital space.We Explore: What it means to be an “intrepreneur” and how it pushes the limits for innovation. How brand storytelling has evolved and its impact on every aspect of the customer experience. The authentic approach to “taking a stand” that empowers your brand. What it means to take your brand from “fixed” to “fluid” and what you can do to keep it that way. The 2 story types that connect with people in a more meaningful, emotional way. How the “tell don't sell” approach connects deeper with not only your audience but your employees. And the one strategy Ekaterina wants you to steal right now, to establish a stronger, emotional connection with your audience. Links to Check Out Ekaterina's YouTube Channel Connect on Twitter  Forbes Articles Think Like Zuck: The Five Business Secrets of Facebook's Improbably Brilliant CEO Mark Zuckerberg By Ekaterina Walter The Laws of Brand Storytelling: Win—and Keep—Your Customers' Hearts and Minds By Ekaterina Walter & Jessica Gioglio The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand By Ekaterina Walter & Jessica Gioglio Don't miss your chance to see Ekaterina speak live at the Jolt! Conference May 4-6th, 2022.This episode was brought to you by:  snappykraken.com helping advisers create meaningful connections that drive business.

In this episode I'm joined by Brigid McNally, a college student running her own successful microgreens business. Brigid has built up a client base of home delivery customers and restaurants. During the summer of 2021 she shut down her business and took a break. Tune in to the episode to hear how it went for her.In this episode you will learn:How to prepare your customers before taking a break.If taking a break had any effect on Brigids business.How Brigid uses email marketing to stay in touch with her customers.Why keeping track of your inventory is so important.Why it's important to not be afraid to spend money to make money.Why starting a business is not only about making money, but also personal growth.Links mentioned in this episode:Brigids Instagram:https://www.instagram.com/pvxfarmsBrigids Website:https://pvxfarms.comBrigids Email:pvxfarms@gmail.comMicrogreens Business Beginners Guide:https://microgreensentrepreneur.com/ebookTrue Leaf Market Link:https://microgreensentrepreneur.com/trueleafmarketMicrogreens Entrepreneur Instagram:https://instagram.com/microgreens_entrepreneurMicrogreens Entrepreneur Website:https://microgreensentrepreneur.com

Welcome back to another episode of Female emPOWERED! This episode is all about customer retention, why it should be part of your marketing strategy and 10 low cost or free ways to increase your retention. While there's a certain allure that comes with capturing new customers, keeping customers or clients coming back will continually result in a greater ROI and it can cost 5-25X less! But how do you create a customer retention strategy that keeps your current customers engaged and happy?We've broken down some of the most applicable customer retention strategies that the biggest brands are currently using to inspire loyalty. From leveraging convenience to prioritizing personalization, we'll cover all the must-haves that any customer success or marketing team can test out today.Let's talk about...What is retention?FREE and low-cost customer retention strategiesLinks mentioned in this epiode...Fit Biz FoundationsLooking for advice and resources to help you market and grow your clinic or client based business? Visit my website or follow me on Instagram!Thanks for listening! If you enjoyed this episode, please leave a review for the show to help other female fitness and wellness professionals find our podcast!