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The annual convention for the Specialty Coffee Association was held in Houston April 25-27. Amanda, Mark and Brian all went down to represent DoubleShot, try and pre-sell some of The Coffee Purist books (slated to be on your coffee table by fall 2025), catch up with old friends, and get a pulse on what's happening today in "specialty coffee." This episode is all about that experience. Of note: a first introduction to Wondafrash Edema, a run with Firaol Ahmed, an insightful conversation with George Howell, and a lot of whispering about the T-word.
Subscribe to The Best Idea Yet here: https://wondery.com/links/the-best-idea-yet/The cream-topped, dome-lidded Frappuccino is the caffeinated crown jewel of the Starbucks empire. It helped the company break out from regional coffee chain to global lifestyle brand, made cold drinks into 75% of Starbucks' beverage sales, and created a whole new language of filibuster-length orders (“Can I get a grande vanilla bean frappe, in a venti cup, extra whip on top and a mocha drizzle?”). But the original Frappuccino was actually created at a boutique Boston coffee shop in the early '90s to survive the summer sales slump. Then a stand-up comic in Santa Monica took a blender and a big idea to make a version for Starbucks…only for CEO Howard Schultz to dismiss it as a low-brow slushie (Sir, this is a Starbucks, not a 7-Eleven). Find out how a frozen coffee shake went from indie experiment to global juggernaut, why innovation doesn't always mean inventing something new, and how the Frappuccino became the best idea yet.Subscribe to The Best Idea Yet for the untold origin stories of the products you're obsessed with — and the bold risk takers who made them go viral.Episodes drop every Tuesday, listen here: https://wondery.com/links/the-best-idea-yet/—-----------------------------------------------------GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts FOR MORE NICK & JACK: Newsletter: https://tboypod.com/newsletter Connect with Nick: https://www.linkedin.com/in/nicolas-martell/ Connect with Jack: https://www.linkedin.com/in/jack-crivici-kramer/ SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Anything else: https://tboypod.com/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
The trade war inadvertently created a $1K Baby Tax… So we predict a “family exemption.”Star Wars re-released Ep 3, bringing in $42M this weekend… Re-releases can save theaters.UNC is teaching athletes how to become D1 Influencers… The key: “you don't have to dance.”Plus, the untold origin story of… the Frappuccino (spoiler: Starbucks acquired it)$DIS $NFLX To make a donation to Daniel's cause in honor of his son Jack, click here: ItHasBeenAPleasure.comWant more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of…
This week we talk with the legend Nino about his weightlifting philosophy, crazy lifting ideas, how he got into the sport, and his future plans. If you want to see some of the craziest lift ideas in existence check out his instagram page @ninofrappuccino to see what properly cleaning the kitchen looks like.
When Derek Zoolander is threatened by the new and so hot right now male model Hansel, will he retire? Go back to his roots? Assasinate the prime minister? Or help some kids who can't read good? This week we head to the runway and mix up an orange mocha frappucino to discuss one of the early 2000's comedy classics Zoolander! Cocktail inspired by Corner Coffee Store! Merch Shop - drinkthemovies.square.site https://www.patreon.com/drinkthemovies https://www.instagram.com/drinkthemovies/ https://bsky.app/profile/drinkthemovies.bsky.social https://www.facebook.com/drinkthemovies https://www.drinkthemovies.com https://www.youtube.com/@drinkthemovies https://discord.gg/fsdW2QqqpS *Please Drink Responsibly*
In today's episode, Liz and Maddie are joined by Nicholas to discuss Delicious and Dungeon, along with dissecting their views on pumpkin spice season, basically every caffeinated beverage, and much more! Want to suggest future episodes, be a guest, or just chat anime with us? Join the Radio Chaos Discord! https://discord.gg/S3ETcQ2uT3
Howard Behar went from making $300,000 a year to working at Starbucks for a third of that. Driven by his passion for the business, he rose to become president of Starbucks North America and later the founding president of Starbucks International, helping grow the company from 28 to over 15,000 stores worldwide. Despite these achievements, Howard faced a deep depression after retiring, prompting him to reevaluate his life's purpose. He realized that his true calling is to serve and uplift others, with or without a formal title. In this episode, Howard chats with Ilana about redefining purpose after retirement, finding identity beyond titles, and why he believes in putting people before profits. Howard Behar is a speaker, advisor, mentor, bestselling author, former president of Starbucks North America, and founding president of Starbucks International. He champions the philosophy that businesses should focus on people rather than products. In this episode, Ilana and Howard will discuss: (00:00) Introduction to Howard Behar (01:12) Howard's Rock Bottom Moment (02:31) Rediscovering Life's Work (06:29) Childhood and Family Background (08:27) Lessons from the Family Grocery Store (09:40) Joining Starbucks (14:25) The People-Centric Philosophy (17:39) Reviving the 'We' Culture at Starbucks (25:51) The Four Rules of Leadership (26:06) Listening to Your Team (26:43) The Birth of the Frappuccino (30:15) Overcoming Challenges as a Leader (37:29) The Importance of Core Values (43:11) The Six P's of Success Howard Behar is a speaker, advisor, mentor, bestselling author, former president of Starbucks North America, and founding president of Starbucks International. He champions the philosophy that businesses should focus on people rather than products. His impactful leadership principles include memorable lessons like, “The person who sweeps the floor should choose the broom.” He is the author of It's Not About the Coffee and The Magic Cup, and he continues to share his insights globally with leaders and students. Connect with Howard: Howard's Website: http://howardbehar.com/ Howard's LinkedIn: https://www.linkedin.com/in/howard-behar Howard's Email: hb@howardbehar.com Howard's Phone: 206-972-7776 Resources Mentioned: Servant Leadership: A Journey into the Nature of Legitimate Power and Greatness by Robert K. Greenleaf: https://www.amazon.com/Servant-Leadership-Legitimate-Greatness-Anniversary/dp/0809105543 Leap Academy: Ready to make the LEAP in your career? There is a NEW way for professionals to Advance Their Careers & Make 5-6 figures of EXTRA INCOME in Record Time. Check out our free training today at leapacademy.com/training
News; birthdays/events; best/favorite vocalist; word of the day. News; do you actually know your friends/family phone numbers and addresses?; Buzzfeed's list of things teachers need parents to REALLY hear; funny misconceptions you had as a kid. News; listener feedback break; game: quiz; game: feud. News; game: calendar trivia; things we find boring in life; goodbye/fun facts....national frappe day...an undoubtedly american tradition in coffee houses today...but they've actually been around since 1957. Necessity is said to be the mother of invention. The need for a caffeine fix was the impetus behind Dimitris Vakondios shaking up the first frappé at the 1957 International Fair in Greece. Vakondios was representing the Swiss-owned Nestlé food company at the annual international exhibition, where Nestle was introducing a new instant chocolate beverage made with milk and shaken in a shaker. Vakondios could not find hot water to make his usual Nescafe instant coffee during his break, so he improvised by mixing his Nescafe with cold water and ice in one of the exhibit shakers. Voila! Today's popular American versions of the Greek frappé contains milk, cream, or even ice cream, blended with instant coffee. in 1994 coffee shop owner George Howell invents the Frappuccino in Boston and trademarks the name Frappuccino, a name play on beloved international coffee favorites – the Greek frappé and Italian cappuccino....that same year Starbucks' ceo Howard Schultz buys George Howell's coffee stores and the rest is history.
This week in Mum Club 101 we catch up on an amusing trip to the ski dome and review the latest Disney movie, Inside Out 2. In ‘critique of the week' we discuss the rising costs of kids birthday parties and some sustainable suggestions to keep costs down. We would love to hear from you! You can email the Mum Club 101 inbox at mumclub101@gmail.com dm us or voice note us on instagram @mumclub101
Aktuální dění očima Jana Krause každé ráno 5:00 – 9:00 vždy po zprávách v celou a v půl exkluzivně na Frekvenci 1. Vtipně, originálně a s nadhledem, tak to umí jenom Jan Kraus. Blondýna Miluška Bittnerová se ptá na vše, o čem se mluví, a Jan Kraus jí to vysvětlí.
Une fille de 8 ans et son Frappuccino, quelle histoire !
This week, while Chelsea is on her honeymoon, Nora Princiotti joins us to obsess over internet It Girls Moo Deng (2:00), the 8-year-old girl who drove her parents' Nissan to Target with $400 and bought a Frappuccino (14:03), and Tate McRae (29:07). Then they dive into Nicole Kidman and Dakota Fanning's performances in Netflix's ‘The Perfect Couple' (51:10) before sharing their personal obsessions for the week (1:08:18). Hosts: Jodi Walker and Nora Princiotti Producer: Sasha Ashall Learn more about your ad choices. Visit podcastchoices.com/adchoices
In today's 15-min update... - Asking For A Friend: My friend is having a really expensive birthday dinner, and I'm worried about footing ~everyone's~ bill - Florida, Ohio, Or Chatham? Where did this iconic criminal make headlines? - Why is it so embarrassing to wait for the airplane bathroom? and more!
An 11 year old in Volusia County is arrested for a school shooting threat, why the media rhetoric is to blame for Trump assassination attempts, more restaurants are closing, P Diddy is arrested, an eight year old drove herself to Target for a Frappuccino, and There's going to be a cosmic trifecta today including a partial lunar eclipse, super moon and a blood moon...
It's your Ill-Advised News, the stupid criminals of the day. Support the show and follow us here Twitter, Insta, Apple, Amazon, Spotify and the Edge! See omnystudio.com/listener for privacy information.
When the show starts with an 8-year-old girl stealing her parents' car to drive to Target and get a Frappuccino, you know it's going to be a wild one. We have a major dildon't in the Ill-Advised News, Cass reveals some news about her son, and we debate who is the most annoying co-worker. We hear about eating dirt as a health trend, play “What The Flick” with the list of overrated movies, and Cass takes a civics test. We ask why did the inflatable chicken cross the road and what happens when you drink and excavate a scrap yard? Go Bills. Support the show and follow us here Twitter, Insta, Apple, Amazon, Spotify and the Edge! See omnystudio.com/listener for privacy information.
An 8 Year Olds Need For A Frappuccino (9/17/24) by 96.5 WKLH
Patrick talks about 8 year old who takes Family SUV to get her Starbucks
Episode 347 of The VentureFizz Podcast features Joe Caruso, Investor & Mentor. Lots of people know of Joe as an angel investor, but when I think of Joe… I think of a mentor to so many entrepreneurs and a major supporter of the Boston startup ecosystem. If you go through Joe's portfolio of investments from his Bantam Group website, it will give a strong perspective to the depth of his connection to the Boston tech scene. This podcast interview is a bit different. We start off by talking about his role as a mentor and during that conversation, we weave in his background like leaving high school before getting his diploma and enrolling into Northeastern. He shares lots of great advice throughout the conversation. What I found to be incredibly fun was the talk down memory lane and getting to hear the inside story of some of his investments in companies like HubSpot, Constant Contact, Carbonite, and LevelUp, plus the missed opportunity with DraftKings. And one of my favorite stories actually has nothing to do with tech… he was on the board of the company that invented the Frappuccino. Oh, you think that was Starbucks? You'll have to listen to find out…
Frank Murphy is joined by his friend Mitch Moore, who is a freelance writer. Mitch likes to solve the Sunday and Monday crossword puzzles. Both he and Frank try to solve the Monday puzzle as fast as possible. Frank has broken the five-minute barrier but Mitch has yet to go “sub 5.” Mitch and his wife went to Glacier National Park and Yellowstone National Park. They spent several days at Yellowstone. Frank and his wife would like to go back and spend more than a day at Yellowstone. Frank and Jere visited Tom Kent, one of Frank's radio mentors, in Cleveland on the day after the eclipse in April. Tom died of cancer in June. On Tom's birthday in August, hundreds of his Facebook friends wished him a happy birthday, obviously unaware that he had died. This episode is sponsored by BoneZones.com (don't forget the S). Buy books and other merchandise autographed by Body Farm founder Dr. Bill Bass at https://bonezones.com/ including Body Farm t-shirts. Contact BoneZones to hire Frank to give a presentation about Dr. Bass and the Body Farm. Jere attempted to take two grandsons to McKay's used bookstore but it happened to be the same day as the store's anniversary. The store was overrun with fans trying to win prizes by driving to all five McKay's stores in North Carolina and Tennessee. Mitch points out that the store used to be known as McKay Books and that in the South, people tend to add an S to store names like Kroger, Walmart, and others. Mitch recently finished the first draft of a book. He set the book in rural Arkansas during the same time period that he was growing up there. Frank had a poster printed using the image of an East Tennessee PBS monthly program guide that included him among some actual celebrities. Every time Frank buys a package of 700 coffee filters, he wonders if he will be able to use them all. The Tennessee Valley Fair asked Frank and Becca James to emcee the Fair Food Throwdown on Saturday, September 7 and the Sweet Goodness Doughnut Challenge on Thursday, September 12, 2024. Frank used bonus points to get a free Frappuccino but rather than drink it, he saved it in the freezer. A couple of weeks later he bought a Frappuccino to earn 75 bonus points. He put it in the freezer to save it for another day and then realized the first one was still there. Frank's grandson Artie chastised him for not saying “excuse me” after a gastrointestinal outburst. Frank started saying “Pardon me boys, is that the Chattanooga Choo Choo” every time it happened again. Frank explained the reference, which made Artie want to watch The Glenn Miller Story starring James Stewart. Frank will be checking in the audience members at Marble City Opera's “Tenors, Tuxedos, and Stalactites” concert on Saturday, August 17, 2024. The gate opens at 4:00 p.m. and the one-hour concert starts at 5:00 p.m. Get tickets at https://www.marblecityopera.com/tickets before they sell out. Mitch is the drummer in an ‘80s cover band called Vinyl Tap. The band will perform at Ale' Rae's, 937 N. Broadway, on Saturday, August 24, 2024 starting at 7:00 p.m. The Facebook event listing is https://www.facebook.com/events/326532536987376/ Support the Frank & Friends Show by purchasing some of our high-quality merchandise at https://frank-friends-show.creator-spring.com Sign up for a 30-day trial of Audible Premium Plus and get a free premium selection that's yours to keep. Go to http://AudibleTrial.com/FrankAndFriendsShow Find us online https://www.FrankAndFriendsShow.com/ Please subscribe to our YouTube channel at https://YouTube.com/FrankAndFriendsShow and hit the bell for notifications. Find the audio of the show on major podcast apps including Spotify, Apple, iHeart, Podbean, and Audible. Thanks!
This is the first episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.Our Guest on the podcast this week is George Howell founder of George Howell Coffee, Coffee Connection and co-founder of Cup of Excellence. In this series, given George is a founder of the specialty coffee industry, we're exploring "The Coffee Industry According To George Howell" for a second year in a row. We traverse many different aspects of the industry in this series and try to explore how we got here, where we're at, and where we think it's going.In this episode of The Daily Coffee Pro by Map It Forward, Lee and George dive deep into the history and evolution of the specialty coffee industry, discussing Howell's pioneering efforts with Coffee Connection in Harvard Square, the birth of the Frappuccino, and the current state of the coffee industry. Howell shares his thoughts on whether the industry is in crisis and emphasizes the importance of education, storytelling, and quality in bridging the gap between farmers and consumers. The episode also explores the challenges faced by coffee producers and offers insights into engaging the modern coffee consumer.00:00 Introduction and Current State of the Coffee Industry00:33 Sponsorship Message and Episode Introduction01:12 Welcoming George Howell01:54 George Howell's Background and Early Career04:06 The Birth of Coffee Connection07:50 Challenges and Innovations in Coffee Roasting12:19 The Evolution of Coffee Pricing and Market Dynamics17:32 The Impact of the Brazilian Frost on Coffee Supply21:37 Challenges Faced by Coffee Producers22:07 Disconnect Between Farmers and Their Product25:19 The Impact of Frappuccino on Coffee Shops27:32 The Importance of Black Coffee29:42 Educating Consumers Through Cupping32:21 Creating a Coffee Tasting Experience35:08 Engaging Consumers in Specialty Coffee41:44 Concluding Thoughts and Future Discussions Connect with George Howell and George Howell Coffee here: https://www.linkedin.com/in/george-howell-95646b2/ https://www.instagram.com/ghowellcoffee/ https://georgehowellcoffee.com/••••••••••••••••••••••••••••••••
This is the first episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.Our Guest on the podcast this week is George Howell founder of George Howell Coffee, Coffee Connection and co-founder of Cup of Excellence. In this series, given George is a founder of the specialty coffee industry, we're exploring "The Coffee Industry According To George Howell" for a second year in a row. We traverse many different aspects of the industry in this series and try to explore how we got here, where we're at, and where we think it's going.In this episode of The Daily Coffee Pro by Map It Forward, Lee and George dive deep into the history and evolution of the specialty coffee industry, discussing Howell's pioneering efforts with Coffee Connection in Harvard Square, the birth of the Frappuccino, and the current state of the coffee industry. Howell shares his thoughts on whether the industry is in crisis and emphasizes the importance of education, storytelling, and quality in bridging the gap between farmers and consumers. The episode also explores the challenges faced by coffee producers and offers insights into engaging the modern coffee consumer.00:00 Introduction and Current State of the Coffee Industry00:33 Sponsorship Message and Episode Introduction01:12 Welcoming George Howell01:54 George Howell's Background and Early Career04:06 The Birth of Coffee Connection07:50 Challenges and Innovations in Coffee Roasting12:19 The Evolution of Coffee Pricing and Market Dynamics17:32 The Impact of the Brazilian Frost on Coffee Supply21:37 Challenges Faced by Coffee Producers22:07 Disconnect Between Farmers and Their Product25:19 The Impact of Frappuccino on Coffee Shops27:32 The Importance of Black Coffee29:42 Educating Consumers Through Cupping32:21 Creating a Coffee Tasting Experience35:08 Engaging Consumers in Specialty Coffee41:44 Concluding Thoughts and Future Discussions Connect with George Howell and George Howell Coffee here: https://www.linkedin.com/in/george-howell-95646b2/ https://www.instagram.com/ghowellcoffee/ https://georgehowellcoffee.com/••••••••••••••••••••••••••••••••Support this podcast by supporting our Patreon:https://bit.ly/MIFPatreonThe Daily Coffee Pro by Map It Forward Podcast Host: Lee Safarhttps://www.mapitforward.coffeehttps://www.instagram.com/mapitforward.coffeehttps://www.instagram.com/leesafar••••••••••••••••••••••••••••••••
In this week's episode, I take a look at different pricing tiers for selling ebooks, and discuss the pros and cons of each. TRANSCRIPT 00:00:00 Introduction and Writing Updates Hello, everyone. Welcome to Episode 206 of The Pulp Writer Show. My name is Jonathan Moeller. Today is June 21st, 2024 and today we are discussing ebook pricing and the pros and cons of different ebook price points. Before we get into that, we will have an update on my current writing projects and some discussion about Question of the Week. First up, my current writing projects. I am pleased to report that I have finished the rough draft of Shield of Darkness. It came in at 111,000 words, which I wrote in 31 days. It's amusing to look back. The book before that in the series, Shield of Storms, was 6,000 words shorter, but I actually wrote it in 35 days, but that was over December and January and I had taken an entire day off for the Christmas holidays back at the end of 2023. Next up, I will be writing a short story called Disciples that ties into the Shield War series and my newsletter subscribers will get that for free when Shield of Darkness comes out in ebook form, so it's a good time to sign up for my newsletter. After Shield of Darkness is out and published, my main focus will then be Half-Orc Paladin, and I think I'm 25 or 26,000 words into it (I'm not entirely sure off the top of my head). That's where I'm at with my current projects. Good news: the rough draft of Shield of Darkness is finally done. 00:01:20 Question of the Week Now let's move on to Question of the Week. This week's topic: what is your favorite food to eat while traveling? The inspiration for this question was the fact that I traveled somewhere around 1,200 miles in the last week before recording this episode. As you might expect, we had a range of answers. Justin says: nuts. Almonds, peanuts, or mixed nuts, roasted and salted. High in sodium, but non-perishable and high in protein. Like nuggets and fries, you can drive while eating them. Another advantage is the ability to easily put away uneaten nuts for later. And finally, no whining from vegans about the evils of consuming meat while in airport lounges. I have to admit I haven't had that personal experience yet, but I can see how that would be a plus. Our next comment is from Surabhi, who says I'm South Asian, so my award goes to samosa and Pani Puri. I'm pretty sure I pronounced that wrong. Our next comment is from Jesse, who says: hot dogs with pepperjack, jalapeños, and mustard. Weirdly cures most of what ails you. Scott says: sunflower seeds pass time for a for a time consuming or passing the time snack. Beef jerky is a choice for me also. The hardier and saltier, the better. John says: tacos as long as I'm west of the Mississippi and South of Dallas. Burger and fries otherwise. If I'm rolling cheap, I'll pack an ice chest to make sandwiches and chips. Juana says: I like to eat different regional foods, like a candy called cherry mash with chocolate and nuts covering cherry nougat. It used to be available in Kansas only. They don't serve a BLT above Tennessee or sweet cold tea in Maine. Michael says: well, I too am a fan of McDonald's. I usually go for the cheeseburger meal with fries and a Diet Coke. Usually consistent and my innards tolerate them well. Also driving friendly. The Diet Coke does tend to clear out the slight grease from the fries and the burgers- cleanses the palate, so to speak…fine dining at McDonald's. But if I'm near Philly, I always defer to a cheesesteak with fried onions. Alton says: don't eat a whole bag of baby carrots. You won't eat them for years afterwards. Good advice for us all! Juan says: be a foodie. I enjoy finding your remote mom and pop places in towns I drive through and enjoying the atmosphere. Sometimes the food is amazing, sometimes food is bleh, but I get to sit in a quaint spot in some obscure town and read a book, scroll Facebook, or just people watch. You could say that I'm more a “experience the travel” than a foodie person, I guess. I rarely eat in the car. I look for excuses to get out of the car. Typically for me is a 5 hour drive to a particular military installation a few times a year and stopping at different rural towns on the way. Todd says: Jack-in-the-Box breakfast sandwiches, especially when it's not breakfast hours. So if they serve them all day, I know my order is made fresh and it's reasonably healthy. Then I ruin any concept of healthiness with a big old Dr. Pepper. Roger says: bacon, brie, and cranberry mini baguette with rocket/arugula. Gary says: I like tacos from food trucks, pop-ups, or little family-owned shops. Hotel desk clerks know a surprising amount of places to get such things. Michael says: chocolate. John says: burritos. Around the West Coast, In and Out. And Bonnie says: I haven't traveled any real distance in years, occasional work trips under 150 miles. It's usually a large Dunkin' coffee and sausage, egg, and cheese wrap. For myself, I think my favorite food to eat while traveling is the McDonald's Chicken McNuggets and fries. I know objectively that McDonald's Chicken McNuggets and fries are not super healthy and I try to avoid fast food in general in my day-to-day life, with varying degrees of success. For that matter, there are far superior fries and nuggets over those obtained at McDonald's. However, McDonald's fries and nuggets offer several advantages to the weary traveler. I can eat them in the car without taking my eyes off the road or getting my hands messy. I don't need them with the dipping sauce. In the airport, I can eat them in the waiting lounge without making a huge mess. So for me that lands in the sweet spot of convenience, flavor, and not making a huge mess in the car while eating it. 00:05:09 Main Topic of the Week: Ebook Pricing Now on to our main topic this week: the topic of ebook pricing, which is often a very sensitive topic, especially among newer indie authors. Newer indie authors will sometimes have spent years or a year or a considerable amount of time writing their book, and they feel they should charge accordingly. Like, this was a year of work. Why should I not charge you $9.99 for it or $14.99? A new Stephen King book is $14.99, so why shouldn't I have that price? If I put a year of work on this or more, then why shouldn't I charge for it accordingly? After all, you can go to, you know, Starbucks or Dunkin' Donuts or wherever get a coffee for $5. Why shouldn't the book cost more than a coffee since it's more work to produce the book than the coffee? I think that is thinking about ebook pricing the wrong way. You want to think of price as a marketing tool, not a statement on the worth or quality of your book. Some people will have checked their absolute favorite book out of the library and paid nothing for it and that doesn't mean the book is without value. I think you will want to price your books to move. Look for various options for promotional prices as part of your overall marketing strategy. Having a permanently free ebook isn't the instant guaranteed success it used to be, but it still works and we'll talk about that a bit more later in the episode. How you price the first three books in the series is crucial for later books. Don't disappoint the reader with a giant price price hike like $10 between books one and two in a series. Give them a reason to get further into the series. For myself, for my long series, what I'll usually do is set the first book free, set the second book to $0.99, and then after that, the rest of the books in the series will probably be $4.99. The reason I do that is because if you read the first book for free and get the second book for $0.99, then by the end of those two books you have a pretty good idea whether it will be worth your time and money to continue with the series. Charging the same amount as Stephen King or James Patterson for your book is not great marketing for a new, unknown author, or even for a relatively successful indie author. Stephen King and James Patterson can get away with charging that because they are Stephen King and James Patterson. I am not Stephen King or James Patterson and I'm pretty sure you are not, too. It's best to look at what the best-selling indie authors in your genre are charging and price closer to them when possible. People will very rarely pay premium prices (i.e. over $10.00) for fiction that is not from best-selling trad pub authors and even traditionally published authors have seen resistance to pricing over $15.00 for their books. I noticed about a lot of new books from the Bane science fiction and fantasy publishing house tend to be around the $9.99 mark or even the $8.99 mark, which is much more palatable. One thing to note also is that nonfiction readers are less price sensitive, especially in specialized or technical topics. Those readers are looking for a book that meets a need, so they're more concerned about finding a quality book on the exact topic than how much the book costs. Reviews matter more than price in this case. For example, a nonfiction guide about hiking the Grand Canyon full of instruction, maps, and so forth can command a much higher price than memoir about someone who hikes the Grand Canyon because the memoir is less interesting to that particular kind of reader than someone who needs any nonfiction book about the Grand Canyon. So for the next part of this episode, let's look at the pros and cons of the different tiers of pricing and for the sake of this episode, we've organized pricing into 5 tiers. The first tier of pricing is of course free. The purpose for that is obviously much easier to write a free book. It exposes the book to a greater audience than it might have otherwise. Since storage space is abundant, people don't hesitate if something looks interesting if it's free because you don't have to worry about hoarding ebooks the way you have to do about hoarding paper books. That said, free has several substantial cons to it as well. You're obviously not making any money off a free book unless the book is free temporarily for promotional pricing or the book is perma-free to promote a longer series and entice people to read future books. For a recent example from my own experience, Silent Order: Omnibus One was very recently free on BookBub and the only reason I did that is because it's the first three books in a 14 books series and I've seen excellent read through from that to paid books in the rest of the series, so it was a good marketing experiment that paid off. But if the only book I had was Silent Order: Omnibus One and there weren't 11 follow up books in the series, then making Silent Order: Omnibus One free would have just been a waste of my time. The second pricing tier is at $0.99 to $1.99. The pros of this include that $0.99 is a price point where for a lot of people, it would be an impulse buy. They don't think about it very much. It's a good price point for promotions such as BookBub and other book promotion sites like Bargain Booksy, Book Barbarian, and so forth, where if you lower your book to a temporary sale price like $0.99, you can advertise it much more effectively because as we said, $0.99 really is an impulse buy for many people. There are a couple of cons to this, too. The Amazon payouts for this price range are not as favorable. If you set your book to $0.99 on Amazon, you will get only 35%, whereas if you set it between $2.99 and $9.99 you'll get 70%, which we'll talk about a bit more shortly. Some readers feel like books in this price range suggests that the book will be low quality. Again, that's a matter of taste, but if you are temporarily promoting your book, you can get good results for $0.99. One thing to also note as well is that just because Amazon has a 35% rate, some of the other retailers do better. Google Play and Barnes and Noble will give you 70% of the $0.99 price point so you can do literally twice as well in terms of revenue from them and I believe Kobo gives you 45% of a $0.99 book. So you can make more money from them off of the other retailers as opposed to Amazon. One note of caution from my own experience: I wouldn't bother with the $1.99 price point. It seems to be sort of the halfway point between $0.99 and $2.99, where people just generally do not like buying things at the $1.99 price point, at least ebooks. I've had better luck with both $2.99 and $0.99 than I have with $1.99. So that is something to bear that to bear in mind, that I've never had much luck with $1.99 price point. That moves us up to our third tier of pricing, $2.99 to $4.99. The pros: over $2.99 is the more favorable Amazon payout range because then you get 70% of the sales price as opposed to 35%. Because of that, $2.99 is still a pretty common price for this reason, especially for the first books in many series. This price is still less than the smallest size Frappuccino at Starbucks, much less than a gallon of gas, so it is a price range that most readers accept. For myself, most of my novels now are at $4.99. For a while, for like 10 years practically, I kept them at $3.99, but when inflation started getting really bad towards the end of 2021 and through 2022, I moved everything up to $4.99 and I really haven't had many problems with that. I think we're at the sweet point between what is a fair price for the book and a price that the readers also accept as fair, which is an important Venn Diagram to master if you are an indie author. The cons of $2.99 to $4.99 are that the price is too high for promotions like BookBub. If you want to do a BookBub feature deal for your book, you are better off applying at $0.99 or free because BookBub is about discount books, not full price books. If your full price is $2.99 or $3.99 or $4.99, it's going to be hard to sell a BookBub, so $2.99 to $4.99 is generally a good regular price for your ebooks and then only go lower if it's part of a special promotion or if you want to make the first book in the series free. Now on to our 4th tier, $5.99 through $9.99. The pro is that you are still getting good payout rate from Amazon at this price point; you're still in the 70% range, which stops at $9.99 and readers are generally comfortable paying this range if they are already fans of the author and series. I haven't tried to go above $4.99 for my individual novels, because I don't want people to feel like I'm trying nickel and dime them. But I do know indie authors who do, and that it basically comes down to a personal decision if you feel comfortable doing that and your readership would support paying the higher price. The con is of course it's difficult to get new readers and do promotions at this price tier. If you want to do a sale where you make like the first book of your series free, you're dropping down to $0.99. As we mentioned earlier in the show, the jump in price from free or $0.99, to for example, $7.99 might be jarring enough that it will turn off readers and discourage them from buying the books later in the series. Now we come to the fifth and final tier of pricing, $10 and up. Pro is that the readers often accept this price tier for specialty nonfiction or technical books, especially if they are long books with a lot of images, maps, and details. I am thinking about things like RPG source books, travel guides like I mentioned earlier, technical nonfiction that involves a lot of diagrams and maybe like, pictures of engine parts. However, there are a lot of cons with pricing your ebook over $10. The biggest one is that you will only get 35% from Amazon. So if, for example, you set your book at $9.99 and sell it, you'll get about $7.00 depending on the sales tax and size of the ebook file and so forth. But if you set the book at $15 instead of $7.00, you will receive only $5.20, give or take, depending upon conversion rates. So it makes much more sense to price your e-book at $9.99 if you want to go that high instead of raising the price into around $14.99 or $19.99 because you will actually be making less money. You're selling fewer copies and getting paid less per copy, which is not a recipe for success. It also sets expectations sky high, because if you're paying that much for something, you want it to be perfect and it will repel all but the most devoted continuing readers, especially for fiction. If you're writing very specialist nonfiction, you might be able to get away with it, but you will sell fewer copies and probably not make as much per copy. So those are the pros and cons of the five different pricing tiers we're talking about. My thoughts on book pricing have evolved a little bit over the years, but not very much. I think overall if you are an indie author writing genre fiction, the best recipe for commercial success remains to write a long series and then make the first book free, the second book like $0.99, and then the rest of the books in the series to whatever the usual price for the series you set is (whether it's $2.99, $3.99, $4.99, or $5.99). Though to be honest, I would not price an ebook novel $5.99 myself. Your circumstances may vary. If I was starting out today, my advice to a new writer would be basically to do that: write a series and make the first book free, make the second book $0.99. and then keep writing books in the series. For myself, I don't think I would write another series with more than nine books in it because you get a little drop in read-through from book to book. I think Cloak Mage with Nadia is the last series I'm going to write with over nine books in it. I think ideally in the future, my length for a series would be 6 to 8 books and then once the series is over, I start over with a new series and then eventually once I get enough books out in the series, make the first one free, the second one $0.99, and the rest full price. So that is it for this week. Thank you for listening to The Pulp Writer Show. I hope you found the show useful. A quick note of thanks to my transcriptionist for helping to pull together through research for this episode. A reminder that you can listen to all back episodes at https://thepulpwritershow.com, often with transcripts (transcripts are available for episodes 140 to the present). If you enjoyed the podcast, please leave a review on your podcasting platform choice. Stay safe and stay healthy and see you all next week.
Tonight, on NJ Spotlight News…A new report from Rutgers University finds that the CDC is OVERESTIMATING the MATERNAL MORTALITY rate in the United States; Plus …the bill tackling GOVERNMENT TRANSPARENCY is OFF THE TABLE; Also …ARRIVE TOGETHER has arrived in Morris County…the program pairs police officers with mental health specialists with the goal of bettering safety outcomes for residents in crisis; And … no more double Frappuccino's or venti lattes in Trenton … the only STARBUCKS in town is closing its doors, after promises to help revitalize the state's capital.
Fluent Fiction - Korean: Insight from a Seoul Vending Machine Find the full episode transcript, vocabulary words, and more:fluentfiction.org/insight-from-a-seoul-vending-machine Story Transcript:Ko: 그날도 서울의 거리는, 유독 사람들의 발걸음이 바쁘다. 바람이 서늘하게 불어오는 것이 오늘의 시작이었다. 그 바람과 함께, 희미한 햇살도 조금씩 자제를 드러낸다. 서울의 한복판에서, Ji-hye는 보통 사람들과 다르게 여유롭게, 사무실로 이어지는 이 길 위에 선다.En: On that day, the streets of Seoul were particularly bustling with the hurried steps of people. The cool breeze marked the beginning of the day. Along with the wind, the faint sunlight began to emerge gradually. In the midst of Seoul, Ji-hye stood on the path leading to the office, unlike the usual hurried crowd, she was calm.Ko: Ji-hye는 그녀의 커피가 나오기를 기다리며, 파란색 자판기 앞에 서 있었다. 그 자판기는 굴뚝있는 작은 빵집 옆에 있었으며, 워커힐 호텔의 건물을 바라보고 있었다.En: Waiting for her coffee to come out, Ji-hye stood in front of a blue vending machine. The vending machine was next to a small bakery with a chimney, facing the building of the Walkerhill Hotel.Ko: 자판기에서 컵이 나오기를 바라보던 Ji-hye는 공존적으로 작아 보이는 동전 구멍에 주목했다. 그곳에는 깜짝 놀라게 될만한 것이 숨어 있었다. 그것은 소년의 숙제처럼 보였던 그리스어의 숫자였다.En: As Ji-hye stared at the coin slot that seemed coexistingly small, she noticed something surprising hidden there. It was a Greek number that resembled a boy's homework.Ko: Ji-hye는 입을 벌리고 가만히 있었다. 그 숫자를 그녀의 부족한 지식으로 이해해 보려 했다. 그녀는 주위를 둘러보았고, 도움을 청할 사람이 없다는 것을 깨닫고 슬펐다.En: Ji-hye stood there with her mouth open, trying to comprehend that number with her limited knowledge. She looked around, realizing there was no one to ask for help, which made her feel sad.Ko: 그녀는 당황하여 소매를 문지르며, 나름대로의 해답을 찾아보았다. 그녀의 커피는 타고 있는 사무실에 대한 그녀의 갈망보다 이해욕구의 불길을 더 크게 타오르게 했다.En: Confused, she fidgeted with her sleeve, trying to find her own solution. The desire to understand that number ignited a fire of curiosity within her stronger than her longing for the coffee waiting in the office.Ko: Ji-hye는 그녀의 가방에서 스마트폰을 꺼내고, 자신감 있게 그 숫자를 검색하기 전에 돌아다녔다. "두레박 대신 돈 넣는 자판기"라는 키워드를 입력하고, 화면을 기다렸다.En: Ji-hye took out her smartphone from her bag and turned in circles before confidently searching for that number. Entering the keyword "vending machine that takes money instead of coins," she waited for the screen.Ko: 그 숫자는 결국 운명의 발걸음이었다. 스크린에 나타난 결과로, 그 숫자가 의미하는 것은 오늘 날짜였다. 그것은 오늘의 날짜라, 모든 사람들이 그것을 알아볼 수 있을 것이라고 생각했다.En: That number turned out to be a step of fate. As the results appeared on the screen, it revealed that the number represented today's date. She thought everyone would recognize it as today's date.Ko: 그 숫자 앞에 서 있는 Ji-hye는 자신만의 작은 모험을 느꼈다. 그리고 자칫 지나칠 뻔 한 현재의 세상에서 자신을 감동시키게 된 일상적이지만 놀랍도록 아름다웠다.En: Standing in front of that number, Ji-hye felt her own little adventure. Amidst the mundane but surprisingly beautiful world that almost passed her by in the current busy society of Seoul, she was moved by herself.Ko: 그년의 서울, 여전히 바쁜 거리에서, Ji-hye는 수줍게 웃으며, 그녀의 프라푸치노를 들고자, 사무실로 걸어갔다. 이것이야 말로 예상치 못한 알로 느껴진 평범한 순간이었다는 것을 알게 된 순간. 아무 스트레스 없이 그 숫자를 바라보며, 그녀는 그 덕분에 또 하나의 밝은 날을 맞이했다.En: In today's Seoul, still a bustling city, Ji-hye shyly smiled and walked towards the office with her Frappuccino. It was a moment unexpectedly felt normal, where she realized that looking at the number without any stress allowed her to welcome another bright day. Vocabulary Words:streets: 거리Seoul: 서울people: 사람들breeze: 바람sunlight: 햇살office: 사무실vending machine: 자판기bakery: 빵집chimney: 굴뚝number: 숫자homework: 숙제knowledge: 지식sleeve: 소매solution: 해답curiosity: 호기심smartphone: 스마트폰keyword: 키워드fate: 운명adventure: 모험beautiful: 아름다운society: 사회screen: 화면recognize: 알아보다normal: 일상적인stress: 스트레스bright: 밝은smile: 웃음Frappuccino: 프라푸치노
The podcast is back to talk epic universe, leap the dips, updates and expansions, plus listener questions. The post Frappuccino Blah Blah appeared first on In the Loop.
The podcast is back to talk epic universe, leap the dips, updates and expansions, plus listener questions. The post Frappuccino Blah Blah appeared first on In the Loop.
The podcast is back to talk epic universe, leap the dips, updates and expansions, plus listener questions. The post Frappuccino Blah Blah appeared first on In the Loop.
Fluent Fiction - Hungarian: A Café Encounter: Unforgettable Moments Over Coffee Find the full episode transcript, vocabulary words, and more:fluentfiction.org/a-cafe-encounter-unforgettable-moments-over-coffee Story Transcript:Hu: Budapesten, a Duna partján, egy kis kávézó nézte a hajnalban felfedező város ébredését.En: In Budapest, on the banks of the Danube, a small café observed the awakening of the city in the early hours.Hu: Bence, a barista, egy precíz kávéfőző művész, épp szítta aromaforradalmait a kávégép karjából.En: Bence, the barista, a meticulous coffee brewing artist, was drawing out the aroma revolution from the arms of the coffee machine.Hu: Gergő belépett, láthatóan gondterhelt.En: Gergő entered, visibly burdened.Hu: Szemöldökei szorosan összevontak, de Zsófia mégis meglátott benne valami bájost.En: His eyebrows furrowed, but Zsófia still noticed something charming about him.Hu: Zsófia, a kávézó törzsvendége, a sarokban telepedett le, könyvével és cappuccinojával.En: Zsófia, a regular customer at the café, settled in the corner with her book and cappuccino.Hu: Minden reggel ott ült, figyelve a világ lüktetését.En: Every morning, she sat there, observing the pulse of the world.Hu: Gergő közeledett a pult felé, és egy kávét rendelt.En: Gergő approached the counter and ordered a coffee.Hu: "Azt kettő tejjel és cukorral, kérlek," mondta Gergő, és egy kártyát nyújtott Bencének.En: "I'll have that with two sugars and milk, please," Gergő said, handing a card to Bence.Hu: Bence, aki minden részletre odafigyelt, gyorsan észrevette, hogy valami nem stimmel.En: Bence, who paid attention to every detail, quickly noticed that something was off.Hu: Pénztárgépe nem fogadta el a kártyát.En: His cash register did not accept the card.Hu: Megfordította, és mosolyt rejtett el a szakállában.En: He turned it over and hid a smile in his beard.Hu: "Gergő, ez egy könyvtári kártya," közölte, de nem tudott komolyan maradni.En: "Gergő, this is a library card," he informed, but couldn't stay serious.Hu: Elnevette magát, és Zsófia is felfigyelt erre.En: He burst into laughter, and Zsófia also took notice.Hu: Zsófia kikukucskált könyve mögül, és látták Gergő zavarodottságát, aki a pénztárca helyett a könyvtári kártyájával próbálkozott.En: Zsófia peeked out from behind her book and they saw Gergő's embarrassment as he tried to use his library card instead of his wallet.Hu: Ő is elnevette magát, és Gergő gyorsan szeretett volna valami rést keresni a földön, hogy abban tűnjön el.En: She laughed too, and Gergő quickly wished to find a hole in the ground to disappear into.Hu: De hiába a kínos helyzet, Zsófia odament hozzá, és megvásárolta neki a kávét, miközben tréfálkozva megkérdezte, "Talán Frappuccinot szeretnél inkább, ugye?En: But despite the awkward situation, Zsófia approached him and bought him the coffee, jokingly asking, "Maybe you'd prefer a Frappuccino instead, right?"Hu: "Gergő vörösödő arccal, de mosolyogva köszönte meg a segítséget.En: With a reddening face but smiling, Gergő thanked her for the help.Hu: Ez a végül kellemetlen, de mégis vicces esemény, egy új ismeretség kezdetét jelentette a három számára.En: This ultimately uncomfortable but still funny event marked the beginning of a new acquaintance for the three of them.Hu: A kávézóból kilépve, Gergő és Zsófia elnevettek magukon, és beszélgetni kezdtek.En: As they stepped out of the café, Gergő and Zsófia laughed at themselves and started chatting.Hu: A novella így felöleli az élet kisebb pillanatait, amelyek, bármilyen kis jelentéktelennek tűnhetnek, mégis meghatározóak lehetnek.En: This short story encompasses the smaller moments in life that, even though they may seem insignificant, can be defining.Hu: Az összefüggő események, a néhány karakter és a tájékoztató leírások mind-mind hozzájárulnak a történet élénk érzetének kialakításához.En: The interconnected events, the few characters, and the descriptive passages all contribute to creating a vivid sense of the story. Vocabulary Words:Budapest: BudapestenDanube: Dunacafé: kávézóawakening: ébredésbarista: baristabrewing: főzőartist: művészaroma: aromarevolution: forradalommachine: gépentered: belépettvisibly: láthatóanburdened: gondterhelteyebrows: szemöldökeifurrowed: összevontaknoticed: meglátottcharming: bájoscustomer: törzsvendégesettled: telepedettcorner: sarokbook: könyvcappuccino: cappuccinoobserving: figyelvecounter: pultordered: rendeltsugars: cukorralmilk: tejjelplease: kérlekcard: kártyaaccepted: elfogadta
In episode 40 of The Impulso Podcast, we invited our in-house expert Weihan to talk about the newly released “Coffee in Southeast Asia 2023” report. Southeast Asia's modern coffee market has grown significantly in recent years, estimated at US$3.4 billion in 2023. Indonesia and Thailand lead with turnovers of US$947 million and US$807 million respectively. The market is attracting investors and large chains, both local and multinational, looking to enter or expand in the region. The success of Luckin Coffee in 2018–2019 has also spurred a rise in tech-enabled coffee chains. In this episode, we talk about: - growth opportunities for players - key factors necessary to succeed in a saturated market - why some chains achieve superficial differentiation - finally, introducing the Frappuccino index - an easy-to-digest, light-hearted approximation of the complex economic conditions and consumer behavior across key global cities Tune in and enjoy! Featured this week: Coffee in Southeast Asia report - Coffee in Southeast Asia: Modernising retail of the daily beverage (Free until Nov 30th) | Momentum Works
Being a Scrum Master Requires Coffee: 5 Ways Coffee Makes Scrum Taste Better From keeping the team on track to navigating difficult conversations with stakeholders, there's always something brewing in the Agile world. That's why, my dear fellow Scrum Masters, I'm here to tell you that being a Scrum Master requires coffee. And not just any coffee, but a rich, aromatic brew that can fuel your brain and your passion for Agile. So grab your mug, and let's dive into five ways coffee makes Scrum taste better. Coffee can give you an energy boost to tackle the daily scrum meetingCoffee is like a shot of adrenaline for your brain. When you're up early for the daily scrum meeting and need to get in the zone, a cup of bold and robust coffee can give you the energy boost you need to start the day on the right foot. Keep a bag of Colombian beans nearby! Coffee can help you stay focused during sprint planningSprint planning is the time when your team sets the stage for the upcoming sprint. With a lot on your mind, it's easy to get distracted. But a cup of smooth, sweet mocha coffee can help you stay focused and centered. The chocolatey notes will bring a little bit of sweetness to a tough planning session. Mocha is a crowd pleaser for sprint planning meetings! Coffee can help you navigate difficult conversations with stakeholdersAs a Scrum Master, you're responsible for keeping everyone aligned and on the same page. Sometimes, that means having tough conversations with stakeholders. But when the going gets tough, the tough drink espresso. The intense flavor and caffeine jolt can help you stay sharp and focused in even the most challenging situations. Coffee can help you power through sprint reviews and retrospectivesSprint reviews and retrospectives are essential for reflecting on the last sprint and preparing for the next one. But they can also be draining. That's when you need a macchiato boost to keep you going. The smooth milk and espresso combination is the perfect fuel for your brain and your taste buds. Coffee can help you celebrate sprint successesFinally, when you and your team have completed a successful sprint, it's time to celebrate. And what better way to do that than with a cup of flavored coffee? Whether it's a Frappuccino or Pumpkin Spice Latte, a special treat can be the perfect way to cap off a job well done! https://medium.com/the-agile-analyst/why-being-a-scrum-master-requires-coffee-5-ways-coffee-makes-scrum-taste-better-7d5c6daea3f5 How to connect with AgileDad: - [website] https://www.agiledad.com/ - [instagram] https://www.instagram.com/agile_coach/ - [facebook] https://www.facebook.com/RealAgileDad/ - [Linkedin] https://www.linkedin.com/in/leehenson/
240: No longer just a Frappuccino calorie count! This time it's all about the infeasible pasta bowl; Japan's jobs drying up; Halloweirdos; the soothing sounds of Killer Kuts; Resident Evil Zero six! I mean sucks! (Resident Evil Six is cool); making games: still messy!; And running a bar, for that matter!; curious yellow cartridges, and frankly, this one is thick with video game talk. This podcast is the vanilla next to chocolate and strawberry. ===MUSIC==== Guitar Vader - Super Brother Bitei Matsuki - The Magic of Creation
Frank Murphy is joined by his friend Kathryn Frady, who will be singing in Marble City Opera's second annual Stalactites, Sopranos, & Stilettos concert on Saturday, August 19, 2023 at Historic Cherokee Caverns. Tickets are on sale at https://www.marblecityopera.com/tickets Frank mentions Dr. Randall Lange who writes children's books featuring his dog Josh. The current Josh is number 4. Kathryn went to see a tiger named Mike VII at Louisiana State University. Frank is reminded of the live tigers used in a photo shoot with Mark & Brian for the cover of the Los Angeles Radio Guide. Frank received a postcard about the Opera America conference in Los Angeles in June, 2024. He also received a save-the-date postcard from the Children's Museum of Oak Ridge. The Frank & Friends Show logo is on the postcard because Frank will emcee their annual gala on November 17, 2023. The activities director of a retirement home left a message for Frank about an upcoming performance. She was actually trying to reach an elderly singer and his wife who also call themselves Frank & Friends. This episode is sponsored by BoneZones.com (don't forget the S). Buy books and other merchandise autographed by Body Farm founder Dr. Bill Bass at https://bonezones.com/ including Body Farm t-shirts. You can also get several of Sam Venable's books, signed by the author and the new book by former UT counsel Ron Leadbetter. Kathryn and her husband went on vacation to Cancun. She was able to turn off her phones and read books on the beach. They saw sea turtles laying eggs on the beach. Kathryn stops at the Buc-ee's in Leeds, Alabama when driving between Baton Rouge and Knoxville. Frank enjoyed the brisket and egg burrito at the Buc-ee's in Sevierville. Kathryn likes the Dr Pepper Float ice cream from Blue Bell. Frank has deja vu because he also talked about the ice cream with Becca James. Frank's wife Jere got a coupon for a free Starbucks Frappuccino because she is in the top 1% of Frappuccino customers. Jere's sister has thousands of points on her Starbucks card. Kathryn likes the chicken strips at Chick-fil-A but usually has to wait for them to be cooked whereas the nuggets are cooked in advance. Frank and his wife made reservations at a fancy restaurant in downtown Knoxville. They had to put down a credit card number to make the reservation and they will be charged $25 a person if they don't show up. Sign up for a 30-day trial of Audible Premium Plus and get a free premium selection that's yours to keep. Go to http://AudibleTrial.com/FrankAndFriendsShow Find us online https://www.FrankAndFriendsShow.com/ Please subscribe to our YouTube channel at https://YouTube.com/FrankAndFriendsShow and hit the bell for notifications. Find the audio of the show on major podcast apps including Spotify, Apple, Google, iHeart, and Audible. Find us on social media: https://www.facebook.com/FrankAndFriendsShow https://www.instagram.com/FrankAndFriendsShow https://www.twitter.com/FrankNFriendsSh Thanks!
Iced Tea. Frappuccino. Cold Brew. Ice Shaken Espresso. These are just a few of the items on Starbucks cold drinks menu. Let's explore the kashrus status of these drinks and others with R' Sholem Fishbane, Director of Kashrus for the Chicago Rabbinical Council and Executive Director of AKO as he breaks down the menu for us in this fourth and final installment of the Starbucks series. View it in its entirety at https://www.kashrusawareness.com/post/starbucks-caffeine-on-ice Join a Let's Talk Kashrus WhatsApp Group for educational content and kashrus updates https://wa.me/message/HWKKNR7VBI77L1
------------------------------- 活動資訊 ------------------------------- 「社會人核心英語」有聲書課程連結:https://15minsengcafe.pse.is/554esm ------------------------------- 15Mins.Today 相關連結 ------------------------------- 歡迎針對這一集留言你的想法: https://open.firstory.me/user/cl81kivnk00dn01wffhwxdg2s/comments 官方網站:www.15mins.today 加入Clubhouse直播室:https://15minsengcafe.pse.is/46hm8k 訂閱YouTube頻道:https://15minsengcafe.pse.is/3rhuuy 主題投稿/意見回覆 : ask15mins@gmail.com 商業合作/贊助來信:15minstoday@gmail.com ------------------------------- 以下有此單集搭配文稿喔~ ------------------------------- Starbucks celebrates 25 years in Taiwan 星巴克在台灣慶祝25週年 Starbucks Taiwan is celebrating its 25th anniversary with an exhibition running until July 23 at Hall 2 of the 1914 Huashan Cultural and Creative Park. 星巴克台灣正在舉辦其25週年紀念展覽,該展覽將持續至7月23日,在1914華山文化創意產業園區的第二展覽館進行。 The exhibition features stories about the coffee chain's commitment to the environment, staff development, and corporate social responsibility (CSR). It also offers a range of limited edition items such as teddy bears emblazoned with the 25th-anniversary logo, a commemorative shopping bag, and "NAVY" reusable cups made from recycled rice husk, per Starbucks' website. 該展覽介紹了咖啡鏈對環境、員工發展以及企業社會責任(CSR)的承諾故事。此外,還提供了一系列限量版商品,例如印有25週年慶紀念標誌的泰迪熊,紀念購物袋,以及由回收稻殼製成的“NAVY”可重用杯,如星巴克官網所述。 Starbucks has also announced a three-day 2-for-1 promotion from Monday to Wednesday (July 10–12) for a variety of hot and cold beverages between 11:00 a.m. and 8:00 p.m. The promotion applies to in-store purchases and is limited to the purchase of two drinks, enabling the purchaser to collect four drinks at once, Starbucks Taiwan said. 星巴克還宣布了一項為期三天的買一送一優惠,從週一到週三(7月10日至12日),供應各種熱飲和冷飲,時間為上午11點至下午8點。這項優惠適用於店內購買,並且購買兩杯飲品即可一次獲得四杯飲品,星巴克台灣表示。 The promotion is dependent upon supply at each store and excludes Frappuccino-series drinks, macchiato, nitrogen cold brew coffee, canned drinks, pour-over coffee, siphon coffee, and alcoholic beverages. The promotion is also not applicable to drive-thru services, delivery, mobile pre-orders, or special Starbucks outlets at airports, high-speed rail stations, national highway rest stops, or Chi Mei Museum. 這項促銷活動取決於每家店的供應情況,並不包括星冰樂系列飲料,瑪奇朵,液氮冷萃咖啡,罐裝飲料,手沖咖啡,虹吸式咖啡和酒精飲料。該促銷活動也不適用於得來速服務,外送,手機預訂,或是位於機場,高鐵站,國道休息站,或奇美博物館的特殊星巴克分店。 小測驗時間 What is another name for a “two-for-one” promotion?Can you get a discounted iced or hot coffee if you order through the mobile app?
On this episode, we are presenting some Pirates Perspective from our newsletter, Category Pirates. Eddie Yoon and Christopher Lochhead of Category Pirates answer questions about how important it is to create a category name that resonates with people—and that is similar enough to everyday language. Languaging takes thinking, but it's worth getting right. Welcome to Lochhead on Marketing. The number one charting marketing podcast for marketers, category designers, and entrepreneurs with a different mind. The importance of a Category Name entering the mainstream The first topic comes from a question about the importance of having a category name, and how important it is to be relevant enough to be used in everyday speech and lingo. Eddie points out that it is every important and a great deal to have one's category name be something recognized by the public, particularly the target consumers, while striking a balance of being unique and different from the rest. An example he gives is Starbucks, which is in the “Dessert Coffee” business. While they might not outright say that they are in such as business, how they portray their products is perceived by consumers as such. And they capture that particular market by Languaging, creating something new like the Frappuccino. Having your Category Name make a mark in people's minds Continuing along that line of thought, Eddie Yoon emphasizes that it is not only important to create something new, but it is also important that people find it relevant and want to engage with your product or service. Going to the example of Starbucks again, people have had coffee before, but they have not had dessert coffee. And say what you will, Frappuccino is essential a liquid sugar bomb in a cup, which a lot of people find more interesting than your regular latte or cappuccino. And where can you buy this Frappuccino? That's right, Starbucks. Nowadays, there are numerous coffee shops that use the term, but whenever one thinks of Frappuccino, Starbucks is one of the first things that come to mind. And that is how you make a mark in people's minds. Combining Ideas to make a new innovative Category Idea Christopher Lochhead then brings up the topic of combining two or three ideas to make a new Category Idea. Sometimes, those ideas can even clash with each other individual, but makes sense when you combine them. An example of this was Sun Microsystems, which went all-in for networking earlier than everyone else. While people are still using their computers as standalone units in business, Sun Microsystems have been selling servers and advocated for business to build a network for their office PCs. They even have their own networking software called Solaris. So while the business people in the 90's finally had their delayed A-ha! moment, Sun Microsystems have already carved up a sizable chunk of the market for themselves. To hear more about these Pirates Perspectives, download and listen to this episode. And if you like to hear more Pirates Perspectives, you can find it and other buried treasures when you subscribe to our Category Pirates newsletter. Don't forget to grab a copy (or gift!) of one of our best-selling books: Snow Leopard: How Legendary Writers Create A Category Of One The Category Design Toolkit: Beyond Marketing: 15 Frameworks For Creating & Dominating Your Niche A Marketer's Guide To Category Design: How To Escape The “Better” Trap, Dam The Demand, And Launch A Lightning Strike Strategy We hope you enjoyed this episode of Lochhead on Marketing™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on iTunes!
Gather ‘round this week as I give you a mini little exciting life update, do a bit of complaining, and talk about our trip to Australia. I also explain why we should all be entering our Frappuccino Era, exactly what that means, and how it's bigger than just Fraps… Please note that this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode. Sponsors: You can go to JULIECARE.CO to learn more or find Julie at your nearest CVS, Target, or Walmart today Issuu.com/podcast promo code CIRCLE for a free account or 50% off your premium account On Tinder, it starts with a Swipe. Download Tinder today and explore all of the possibilities for yourself. Visit seed.com/circle code CIRCLE to redeem 25% off your first month of Seed's DS-01® Daily Synbiotic Produced by Dear Media.
Jordan and Alex explore the beloved early Aughts comedy that taught a generation important facial expressions like Blue Steel and Magnum, dared to ask the question “But why male models?”and showed us that sometimes all you need to sort through important issues is an orange mocha Frappuccino. You'll learn all about the VH1 sketch that birthed the character of Zoolander, how Ben Stiller got David Bowie to judge the "walk off," and the long-lost original ending to the film — which was kind of a downer! You'll also discover which '90s pop punk band nearly provided the soundtrack to the gasoline fight, which legendary American author sued the production for plagiarism, and which controversial actor who nearly played the villainous Mugatu. So take a listen — it's so hot right now. See omnystudio.com/listener for privacy information.
The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
As a Seattle girl, I love me some Starbucks so it is fun to refresh this episode which was one of the first (and most popular) behavioral economics analysis episodes I've ever done. It is currently the 11th most downloaded episode of the show of all time, and with 277 episodes to date, that is a pretty big deal! If you aren't familiar with this format, it is an episode where I talk about a well-known company and their practices to share what concepts from behavioral economics and behavioral science in their work so you can see what you might want to emulate and what isn't a good fit for you in your company. So, why this episode from late 2019, and why now? Well, it is because of the loyalty program and this coming Friday's episode where I am joined by Lauren Kemp and Stephen Springfield to talk about how they created an “irrational” loyalty program at McDonald's during the pandemic. It is a fascinating story with lots of insights for you to learn. Today, I chose to share an episode that showcased another loyalty program doing a lot of smart things that are different from the traditional punch card approach to loyalty. (And, good news, there is a lot more to this episode that I know you're gonna love.) So grab a coffee, and settle in… Show Notes: [00:40] Today's episode is a behavioral economics analysis of Starbucks. [04:01] In this episode we are going to dig into their Star Rewards program, featured drinks, and products, the coveted red cups, their personality, overall brand choices, their logo, locations, social media, and pricing. [04:23] Without the original brand and pricing, Starbucks would be just another coffee shop. [05:57] One of the big aspects Starbucks had to overcome was the pricing anchor. [08:41] Howard Schultz and Starbucks took a step back. They got out of their own way and created a new category which ended up changing the conversation about coffee around the world. Asking good questions can help you get there. [10:19] Price is never about the price. It is all about all the things that come before the price that matters more than the price itself. [12:02] The first big drink Starbucks made famous was the Frappuccino. There is a lot of effort that goes into turning these things into multibillion dollar industries. This created a brand within a brand. [14:27] Most everyone knows that the original PSL started at Starbucks. Pumpkin spice lattes are one of the seasonal drinks Starbucks brings out each year. They are only available for a few weeks or months until they are gone. This is scarcity in action. [17:39] Starbucks changed the game. They created something different and managed to hold a big piece of the market even when imitators arose in every area. [18:28] Starbucks is constantly testing and they are not afraid to have something really popular only available sometimes. [19:24] Making and keeping a tradition alive is something Starbucks does amazingly well. The red cup first debuted in the 1997 holiday season and has been a staple ever since. [20:19] When you become a lifestyle brand you bear the responsibility of being a big part of peoples' lives. Your choices reflect theirs and when you do something out of character, they will tell you about it. This is both good and bad. [22:30] Consistency is key and until you define what you are and are not you can't be whatever it is consistently. When you have your own filters and know what you are about you can shout them from the rooftops and your tribe will resonate with them. [24:49] The value of a brand is more than money and bottom-line sales. It is about the overall experience with the brand at its core. [27:13] Find what people are already talking about and loving and see how you can be part of that conversation. [28:39] The Star Rewards model is built to create habits for users and increase visits. It also encourages users to try new items and has limited-time offers, and customized preferences with an opportunity to get bonus stars. [29:48] Being willing to test, experiment, and learn is something Starbucks does really well. Essentially Star Rewards is a huge testing ground of live field environments. [32:15] Star Rewards is super easy and built-in. You have loss aversion and reciprocity built into the promotions. [33:50] Star Rewards is a smart balance of loss aversion, scarcity, relativity, habits and more all executed through a series of experiments to see what is bringing the most value to the company and its customers. [34:59] Scarcity is a powerful tool when used correctly, especially when properly paired with loss aversion to help people choose your product. [36:31] Melina's closing thoughts [38:39] There is a lot of value and loyalty that comes from delightful, unexpected experiences and a less formal program is perfect for that. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show. I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Join the BE Thoughtful Revolution – our free behavioral economics community, and keep the conversation going! Learn More and Support The Brainy Business: Get your copies of Melina's award-winning books. Get the Books Mentioned on (or related to) this Episode: What Your Customer Wants and Can't Tell You, by Melina Palmer How Customers Think, by Gerald Zaltman Alchemy, by Rory Sutherland Engaged, by Amy Bucher Marketing to Mindstates, by Will Leach Top Recommended Next Episode: Get Your D.O.S.E. of Brain Chemicals (ep 123) Already Heard That One? Try These: Framing (ep 16) Priming (ep 252) What is Value? (ep 234) Mental Accounting (ep 56) Partitioning (ep 254) Costco (ep 47) Apple Card (ep 42) Anchoring and Adjustment (ep 11) Herding (ep 19) The Truth About Pricing (ep 5) A Guide for You to Create a Brainy Brand (ep 43) Rebrand, Refresh or Reinforce? (ep 44) Availability (ep 15) The Sense of Hearing and Sound (ep 27) Habits (ep 256) How To Set Up Your Own Experiments (ep 63) Relativity (ep 12) Reciprocity (ep 238) Other Important Links: Brainy Bites - Melina's LinkedIn Newsletter A Starbucks Barista Asked Me This 1 Simple Question, and Using It May Be a Great Way to Boost Your Sales Every Starbucks Growth Strategy Is Working 30 Interesting Starbucks Facts and Statistics (2019) | By the Numbers How Starbucks Transformed Coffee From A Commodity Into A $4 Splurge Starbucks Didn't Invent the Frappuccino. Here's Who Did. Starbucks Has Made An Insane Amount Of Money From PSL Sales Starbucks Red Cups 2019: When Do Christmas Holiday Drinks Start Going on Sale? A Brief History of Starbucks' Holiday Cup Controversies Starbucks Will Be Selling Fewer Limited-Time-Only Drinks That Can Be Super Hard To Make SPAM® Pumpkin Spice
On this podcast episode, host Cody McGuffie talks with full-time online entrepreneur Scott Voelker. Scott has been selling online for over 10 years and has built multiple million dollar brands. He has recently been focusing his experience on his wife's shop, which has made over $40,000 in revenue in the first two months. The podcast also covers topics such as the numbers of success on Amazon vs. Etsy and the tools to use to grow your Etsy business fast.The Etsy Seller Podcast is hosted by Cody McGuffie, CEO and founder of EverBee. In each weekly episode of this podcast, you'll hear from experienced Etsy Sellers on how they run their Etsy business, how they got their first sales on Etsy, how they marketing their Etsy shops and so much more. EverBee is a Etsy product analytics tool that helps Etsy sellers find best selling products and keywords so they can sell more on Etsy. It helps Etsy sellers speed up product research and product discovery so they can get their first Etsy sales and grow their business. Sign up for EverBee for free at the link - https://everbee.ioKey points and timestamps:00:03:43 Start a business with passion.00:05:11 Start with what you know.00:13:11 Pick a niche and serve.00:15:02 Build a niche brand for customers.00:23:54 Validate demand before moving forward.00:28:27 Keep learning and growing.00:28:41 Take action and refine.00:33:30 Drive SEO with Everbee.ioFurther episode details:Start small and grow bigStarting out small and growing big is a concept that has been around for centuries. It is a philosophy that is often applied to business, but it can also be applied to life in general. Scott Volker is a prime example of someone who has taken this approach and has been able to build multiple million-dollar brands. Scott started his journey in the online selling world by teaching people how to sell on Amazon FBA. He took a step-by-step approach and was able to build a successful business. He eventually sold all of his businesses, but his success was a testament to the power of starting small and growing big. Scott and his wife then moved on to their Etsy shop, Sashi Shop. When they first started the shop, they were able to generate $40,000 in revenue in two months. This is a prime example of how starting small can lead to big success. The key to success is to start small and focus on the details. Focus on what works and keep improving it. Don't try to do too much at once and don't be afraid to fail. Learn from your mistakes and keep going. Scott's success story is a great example of how starting small and growing big can be a successful strategy. He started out with a small business, but was able to grow it into multiple million-dollar brands. He was able to take a step-by-step approach and focus on the details of what works. He was also willing to take risks and learn from his mistakes. Starting out small and growing big is a great way to achieve success. It takes patience and dedication, but it can lead to big rewards. If you focus on the details, take risks, and learn from your mistakes, you can achieve success. So take Scott's advice and start small and grow big!Start small, think bigScott is a great example of someone who started small and ended up with a successful business. He started out as a photographer and then moved into marketing. After that, he started learning editing and eventually started an online business. He taught people what he had learned in photography and how to use Photoshop. That business was successful and eventually turned into a six-figure business.From there, Scott started to hear about private labeling and launched his first product. That product went on to do over a million dollars in sales. Scott then sold his e-commerce business and took a break to focus on his podcast. His wife then started to dabble in Etsy and Scott jumped in to help her out.Scott's story proves that you don't need to have a huge business to make it big. He started out small and took risks to get to where he is today. He learned from his mistakes and used his knowledge to grow his business. That's the key to success. Start small, think big.Scott's advice is great for anyone looking to start a business. You don't need to start with a huge business plan. You can start small and grow it into something bigger. Take small steps, use your knowledge, and be willing to take risks. That's the key to success. Start small, think big.## Pick a niche and serve.When it comes to starting a business, the most important thing to do is to pick a niche and serve it. This means finding a specific market or group of people and focusing on providing them with a product or service that meets their needs. It's important to narrow down your focus and become an expert in that area. This will help you stand out from the competition and make it easier to market your business.When selecting a niche, it's important to consider the market size, competition, and potential for growth. You want to make sure that the market is large enough to sustain your business and that there is enough competition to keep you motivated. It's also important to consider the potential for growth. You don't want to get stuck in a stagnant market that won't support your business.Once you've chosen a niche, it's important to focus on serving it. This means providing quality products and services to your customers. You want to make sure that they are satisfied with what you provide. It's also important to stay up to date with the latest trends and developments in your niche. This will help you stay ahead of the competition and give you an edge in the market.In conclusion, picking a niche and serving it is the key to success in any business. It's important to select a niche that is large enough to sustain your business and that has enough potential for growth. Once you've chosen a niche, focus on serving it by providing quality products and services to your customers. Stay up to date with the latest trends and developments in your niche and you'll be well on your way to success.Build relationships with customersBuilding relationships with customers is also an important part of running a successful business. It's essential to establish trust with customers and to provide them with a great customer experience. You can do this by offering quality products and services, providing excellent customer service, and engaging with customers on social media. Additionally, you can collect customer email addresses and use them to send out notifications about new products and services. Doing this will help you to build relationships with customers and create loyalty.Validate demand before proceedingHowever, before you can start engaging with customers and building relationships, you must first validate the demand for your products and services. If there is no demand for what you are offering, then it is unlikely that you will be able to build up a customer base and make a profit. To validate demand, you can use tools such as keyword research, market research, and competitor research. Keyword research will help you to identify what people are searching for online, and market research will help you to understand the needs of your target market. Additionally, competitor research will help you to identify what your competitors are doing and how you can do it better.Once you have validated the demand for your products and services, you can then start to build relationships with customers. You can do this by creating content that is tailored to their needs, engaging with them on social media, and offering discounts and promotions. Additionally, you can use customer email addresses to send notifications about new products and services. Doing all of these things will help you to build relationships with customers and create loyalty.Overall, it is essential to validate the demand for your products and services before proceeding. Doing this will help you to ensure that you are offering something that people actually want and need, and it will help you to create a successful business. After you have validated the demand, you can then start to build relationships with customers and create loyalty.Keep learning, give firstOne of the best ways to do this is to be curious and keep learning. Scott, a successful ecommerce entrepreneur, recommends that instead of spending money on a Frappuccino, you should invest it into Etsy ads. This will help you to get more visibility and reach more potential customers. Additionally, he suggests that you should be doing basic SEO, such as titling your images properly, to make sure that your products are easy to find. Scott also recommends that you create multiple products to leverage and put them on more than one product. This will give you more real estate on Etsy and more lines in the water, so to speak. The more products you have, the more chances you have of making sales. Finally, Scott suggests that you give first before expecting anything in return. This means that you should be providing value to your customers before asking them to invest in you or your products. In doing this, you will create relationships and loyalty with your customers, which will lead to more sales in the long run. All in all, the key to success in ecommerce is to keep learning and give first. Validate the demand for your products and services, invest in ads, do basic SEO, create multiple products, and give first. Doing these things will help you to create a successful business.Take action to gain resultsScott Fox, an ecommerce expert, recently discussed the importance of taking action to gain results on a podcast. He believes that learning is important, but it is the action that will bring results. Fox encourages people to take action and adjust as they go. He also recommends reading the book The Compound Effect, which is about taking small steps that will eventually lead to big results.Fox also encourages people to invest in Etsy ads and use the data to refine and tweak their strategies. He believes that the data will help you to learn more about what works and what doesn't. He also recommends reading his book, The Take Action Effect, which is about his journey from making seven dollars an hour to becoming a seven-figure earner.It is clear that taking action is the key to success. Learning is important, but it is the action that will bring results. Investing in ads, using data to refine strategies, and giving first will help you to create a successful business. Taking small steps and making adjustments as you go will help you to achieve your goals. So, take action today and start creating the business of your dreams!Drive Etsy SEO with Everbee.ioOne way to start taking action is to use Everbee.io to drive SEO and get those sales. Everbee shows you the key search volume that helps you understand what people are actually typing in that search bar. With this data, you can better understand what people are searching for and what they are actually buying. This tool is essential for growing your Etsy business. Everbee.io provides a number of features that can help you to drive SEO and get those sales. For example, it can help you to identify and target the right keywords to use in your SEO strategy. This can help you to optimize your website and make it easier for people to find your products. Everbee.io also helps you to track and analyze your website's performance. You can use this data to identify areas of improvement and adjust your strategy accordingly. In addition to helping you drive SEO, Everbee.io also helps you to optimize your listings. It can help you to create more effective titles and descriptions for your products, which can help you to increase your visibility in search engine results. Everbee.io also helps you to identify the best images to use for your listings, which can help to attract more customers. Overall, Everbee.io is an invaluable tool for driving SEO and getting those sales. It can help you to identify the right keywords and optimize your listings for better visibility. It can also help you to track and analyze your website's performance and identify areas of improvement. So, take action today and start using Everbee.io to drive SEO and get those sales!
Notice something different in your Starbucks app? This week, Starbucks changed its loyalty program by adding a shot of stinginess. Mattel's trying to cure its toy hangover with Barney the dinosaur because nostalgia never dies. And Bitcoin has enjoyed its best start to a year ever, but the SEC just announced a new crypto wall. $SBUX $MAT $BTC $COIN Follow The Best One Yet on Instagram, Twitter, and Tiktok: @tboypod And now watch us on Youtube Want a Shoutout on the pod? Fill out this form Got the Best Fact Yet? We got a form for that too Learn more about your ad choices. Visit podcastchoices.com/adchoices
In the second part of our conversation with George Howell, you'll hear the story of how he influenced the global coffee market, increased quality standards and improved the lives of thousands of people. George Howell is a passionate coffee connoisseur. His career in coffee began in the 1970's, when he opened an art café in Harvard Square. Combining his deep love for roasting with his dedication to Mexican indigenous artists, George's cafés gained a devoted following. Now, George Howell Coffee shops are expanding across the East coast in the Boston area. As the Founder, George spends his time educating and traveling with his daughter Jenny in pursuit of the finest coffee beans in the world. George Howell was awarded the Lifetime Achievement Award by the Specialty Coffee Association of America in 1996, for having raised specialty coffee quality standards to a new level through his Massachusetts-based company The Coffee Connection (1974 – 1994). He had grown The Coffee Connection into 24 company-owned stores in the Northeast and sold his high-quality popular coffee company to Starbucks in 1994. In 1997, George worked on models of economic sustainability for coffee farmers under the United Nations and the International Coffee Organization. This led directly to the founding of the precedent-setting Cup Of Excellence program in 1999; it established the world's first international estate coffee competition and international internet auction that mightily contributed to breaking the commodity/price cycle for craftsman farmers in the specialty coffee industry. George Howell is a pioneer of the fair trade system. Working in partnership with quality producers, George's company pays top prices for green coffees, far exceeding Fair Trade pricing. Giving the people what they want George Howell wishes we would all drink black coffee. But back in the 1980's, he realized that crowd pleasing drinks were a hit…and decided to help create one. In this episode, George tells the real story behind the frappuccino: He didn't invent it. After visiting Seattle with a friend, he tried a version of the frappuccino and sought out to create a version of it for The Coffee Connection. He tasked his Manager and Marketer Andrew Frank with perfecting the formula, and Andrew did so much more than that - he coined the name frappuccino. It took off. The idea exploded, turning their slow summers into record-breaking profit months. Customers loved the frozen caffeine drink and told their friends all about it. New versions of it popped up around the United States. Not only was America hooked on coffee - we were getting experimental with it. The quest for quality and the start of a competition Above all else, George considers himself an educator. After The Coffee Connection was acquired by Starbucks in 1994, he traveled Brazil with The International Coffee Relations Group to connect with coffee farmers. He noticed that Brazil was not yet keeping up with Kenya, which was selling their beans at auction for double the usual fee. On a mission to help Brazilian farmers, he started test farms. They started simple, adding a new improvement each year. They designed tests to help prove that production improvements increase quality and profit. Their tests were working when the program was suddenly halted. On a mission to prevent their research from being wasted, George brainstormed a solution. He created the Cup Of Excellence program, encouraging a quality competition amongst coffee producers. He promised the winners ten cents above the current market value, and he suddenly had three hundred participants. The Brazilian market took off. Enjoy this fascinating second half of our conversation with George Howell. If you love coffee, you'll appreciate it even more knowing that every cup you drink was impacted by George himself. Quotes “What has sustained me is a need to educate.” “Our invention of the frappuccino was the name. It took off! It made our summers go from being the least income-producing to being equal to any other quarter…literally overnight.” “It was in 1988 when I went to Kenya and Costa Rica. I discovered how extraordinary, and how difficult it was to make great quality coffee.” “I was invited to be part of the International Coffee Relations Group, at the International Coffee Association. We met four times a year, talking about issues, relationships and quality. We talked about what could be done to promote those issues.” “I would travel and lecture - I would talk about the fast growth of specialty coffee, visiting one farm after the other. We created model farms where we had various farm owners where they would start from scratch. Each year they would add a quality improvement. We would see, was it more profitable at each level? We wanted to make the point that it was more profitable with each improvement we made.” “We communicated to farmers that if they won the competition, they would get a minimum of ten cents over the current market value. By promising that, we got three hundred farmers to participate.” “I had learned in ‘88 and ‘89 that Kenya was selling all their coffee at auction! And they were selling at about double everything else on the market. They went through a lot to get that quality.” Links mentioned in this episode: Visit the website for George Howell Coffee at https://georgehowellcoffee.com/ Follow George Howell Coffee on Instagram at https://www.instagram.com/ghowellcoffee/?hl=en and on Facebook at https://www.facebook.com/GHowellCoffee/
Karen discusses some of the main lifestyle choices that can accelerate skin aging and how you can help prevent it.
What's next for the debt cancellation movement? Can and will Republicans roll back Biden's decision on student loans? Braxton Brewington of The Debt Collective joins to break it down. And Trump stumps for Dr. Oz in Pennsylvania but focuses more on Lenin than anyone else. And Jackson Mississippi's water crisis is far from over, proving why we must tackle environmental racism and the lasting impact of white flight. Finally, Howard Schultz is being told by the National Labor Relations Board that he must apologize to workers for union busting. (It's sweeter than a unicorn Frappuccino.) So which boss owes you an apology? PLUS a patron-only Bonus Bish featuring the crassest anti-choice argument made by a representative in South Carolina. Watch or listen by becoming a patron: www.patreon.com/bitchuationroomFeaturing: Aida Rodriguez, comedian https://twitter.com/FunnyAida http://funnyaida.com/Braxton Brewington, Press Officer Debt Collective: https://twitter.com/Braxtonbrew96 https://debtcollective.org/ The Bitchuation Room Streams LIVE every TUESDAY at 1/4pmEST on YouTube: https://www.youtube.com/franifio and Twitch: https://www.twitch.tv/franifioFollow The Bitchuation Room on Twitter @BitchuationPodGet your TBR merch: www.bitchuationroom.comSupport The Bitchuation Room by becoming a Patron: www.patreon.com/bitchationroom or via Venmo: @TBR-LIVE Cash-App: @TBRLIVE Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
The confusion over diet or nutrition is because patients have no idea what to eat. It's not a lack of money or a busy schedule. A physician assistant turned culinary and nutrition educator, Shefaly Ravula provides a personalized approach to her patients to develop their diet plan. When her father, a vegetarian and a thin man, had a heart attack, she was left perplexed. It was an example of TOFI - thin outside, fat inside. The experience made her immerse herself to study nutrition for cardiac health. She also studied cardiology and even lipidology. She attended different conferences on integrative medicine, functional medicine, and culinary medicine. She now focuses on teaching food-as-medicine cooking classes. Her desire is to help address diseases with the right food to eat. She continues to work with cardiologists and gastroenterologists to help the patients improve their health through proper diet.Quick guide2:36 Guest's background5:50 The decision to be a cooking instructor11:59 The purer the food, the more we can enjoy it14:05 TOFI - thin on the outside, fat on the inside15:42 A health perspective centered on food19:12 The profile of patients in her practice21:38 Food-as-Medicine Academy26:39 Her role in the present healthcare system31:17 What's that one thing we have to do35:34 The power of learning to cook38:40 Our connection to the food we eat44:22 Most medicinally powerful foods47:19 How can this be affordable for peopleGet to know our guestShefaly Ravula is a board-certified physician associate with a career in conventional and alternative medicine. As young as 9 years old, her mother taught her how to make Indian food. Without proper culinary background, she used to spend hours watching Food Network to learn about cooking. She believes cooking classes empower people. Her food-as-medicine classes allow her to share her knowledge in both medicine and nutrition and guide patients with the proper diet.“You have to get it's the mindset like, do we need to be having the cigarettes that costs blah, blah, blah, and do we need to be having that Frappuccino? Cut that out. And you could get yourself a really nice piece of salmon.” - Shefaly RavulaConnect with herShef's Kitchen website: https://shefskitchen.com/Episode snippets9:13 - 9:45 - Flavor is important to help in patient care10:34 - 11:03 - Condiments are key15:42 - 16:56 - Teaching food as medicine19:12 - 19:50 - Solve nutrition ambiguity22:15 - 23:14 - FODMAP diet26:53 - 28:04 - Interaction with the healthcare system at present31:17 - 32:03 - Cut out inflammatory foods36:00 - 37:04 - The importance of cooking skills49:39 - 50:17 - Change in mindset for the younger generationConnect with Dr. Ovadia:TwitteriFixHearts WebsiteStay Off My Operating Table WebsiteAmazon Theme Song : Rage AgainstWritten & Performed by Logan Gritton & Colin Gailey(c) 2016 Mercury Retro RecordingsProduced by 38atoms & Jack Heald
Alexander Shulan runs the fine art gallery LOMEX in New York City. We chat about Chris seeing a person shower with a mask on, The Chrisley's caught a case, what we think a bottom should be ordering on Uber Eats, the art business is notoriously dirty, people are trying to make actual art non-fungible, what factors go into pricing a work of art, questions you might ask someone to find out if they come from generational wealth, what makes a perfect gallery opening party, getting into some trouble down in Switzerland, Alex's mom was a restaurant critic and would take him with her as a child, the archetypal gallerists wardrobe, and Alex's Diet Coke and Frappuccino habit. instagram.com/lomexgallery twitter.com/donetodeath twitter.com/themjeans --- Support this podcast: https://anchor.fm/howlonggone/support
HOLY CRAPPPPP AM I IN "TOLERANT" CALIFORNIA OR BACK IN THE JIM CROW SOUTH OF THE 1940s???? Sorry, I couldn't tell. I have to be escorted to class by security because liberals are hateful and tolerant of anyone who doesn't bow down to whatever they say. They're behaving the same way Democrats did in the Jim Crow era. For some reason liberals don't seem to understand that just because an individual makes a statement that they don't like, it doesn't mean they should be assaulted/threatened/harassed. We could teach that lesson to a 2 year old.What does it mean to "support" your gay child? Is support in 2022 defined the same way love is in 2022 (meaning: One must support EVERY DECISION one's child makes without question or they don't love them). *I said pro-choice in the episode, I meant pro-lifeY'all we have a lot to discuss. It's Frappuccino friday, GET ONE AND BE UNCANCELLABLE
This week the guys talk about Nintendo Direct, Nintendo Closing 3DS & Wii U Shops, The Wolf Among Us 2, the 'BioShock' Movie and much, much more! ARTICLES: Nintendo Direct February 2022: the biggest news and trailers - The Verge Nintendo Closing 3DS & Wii U Shops In 2023, Has 'No Plans To Offer Classic Content In Other Ways' The Wolf Among Us 2 - Telltale Games 'BioShock' Movie in the Works at Netflix - The Hollywood Reporter