Podcasts about brand evangelists

Ready to take your superfan strategy to the next level? In part two of our superfan series, we're pulling back the curtain on how brands create exclusive experiences that turn customers into evangelists. We'll explore why naming your community matters (hello, Peloton Pack!), how to create FOMO-worthy moments, and why "opening the factory doors" might be your secret weapon for building trust. Plus, we're sharing the exact strategies these major brands use to keep their superfans engaged - and how you can adapt them for your business, no matter the size. If you've ever wondered how some brands create such passionate followers while others stay stuck in the transaction zone, this episode is for you! ----- Shop the ACORN Black Friday Sale: https://www.kristademcher.com/blackfriday Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g Follow SHE SELLS HE SELLS on IG:: https://www.instagram.com/shesellshesellspodcast

What makes someone go from casually buying your product to tattooing your logo on their body? We're diving deep into the psychology of superfans and why they're crucial for business growth. From Harley Davidson riders to Disney Adults, we'll explore how top brands create die-hard followers and how you can start building your own superfan community. Whether you're just starting out or looking to strengthen your existing customer relationships, this episode breaks down the exact steps to move people up the superfan pyramid. Get ready for real examples, practical strategies, and maybe even a few stories about our own superfan moments! Warning: this episode might make you rethink everything you know about customer loyalty. ----- Get on the ACORN Black Friday Sale Waitlist: https://kristademcher.kartra.com/page/blackfridayearlybird2024?lid=8037 Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g Follow SHE SELLS HE SELLS on IG:: https://www.instagram.com/shesellshesellspodcast

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)How does culture play into the spirit of giving? And how should we think about calling in our believers and finding our super fans?This is a special episode of a previously recorded keynote session from this year's Monthly Giving Summit. None other than Dr. Marcus Collins is sharing his incredible expertise on the transformative role of cultural identity in marketing, revealing how small groups like Beatniks, Hippies, and Hipsters grew into influential subcultures. Discover how aligning your nonprofit's mission with the core beliefs and values of your audience can transform your cause into a widespread movement. And together, we'll explore the fascinating interplay between culture and consumer behavior, and how our identities shape the brands we support and the causes we champion. With his guidance, you'll identify your personal and organizational beliefs, find your "believers," and build a network of brand evangelists who resonate with your vision.Every time I hear Marcus speak, I am BLOWN away. I hope you leave this episode even more empowered to create meaningful change and amplify your organization's impact!P.S. Applications are now open for the next round of my Monthly Giving Mastermind. Visit positiveequation.com/mastermind to apply.P.P.S. Are you a nonprofit leader running an established monthly giving program with 10,000 or more recurring donors? DM me @positivequation to learn more about my Monthly Giving Leaders Mastermind (with an in-person retreat!)Givebutter is the easiest all-in-one nonprofit fundraising software that helps you raise more. Have you heard about Givebutter Plus? Get advanced workflows and deeper donor insights. Start a free 30-day trial at givebutter.com/plus. How can you leverage Giving Tuesday to turn donors into recurring ambassadors? But how do you make that ask? Don't miss my on-demand webinar replay with DonorBox. Take advantage of DonorPerfect's FREE End of Year Playbook to create the best multi-channel engagements. Bloomerang is the complete donor volunteer and fundraising management solution. Deliver a better giving experience so you can raise more funds.Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here! ...

In this episode, John Moore and Scott Porter discuss entrepreneurship, the impact of creating remarkable experiences and brand evangelists, how to transform organizations through simple systems and human connections, and the impact of creating on our mental and spiritual well-being. They also discuss the upcoming Mexico City Heare x Vitamin T retreat experience which will include amazing food, incredible sites, transformational experiences, and deep connections. 

"Consistency creates miracles." Host: Michael Dargie, THEREBELREBELPODCAST.COM Guest: Wayne Mullins, UGLYMUGMARKETING.COM In this episode of the RebelRebel Podcast, host Michael Dargie sits down with Wayne Mullins, founder of Ugly Mug Marketing, to explore the profound world of marketing that transcends traditional advertising. Broadcasting from the quaint town of Alexandria, Louisiana, Wayne shares his unique journey from mowing lawns to crafting a leading marketing firm that defies geographical and conventional boundaries. The conversation delves into the heart of what marketing truly involves—far beyond just ads—to include every touchpoint of a business, from customer service to the aesthetics of a storefront. Wayne discusses how Ugly Mug Marketing has achieved global reach and influence from a small town, emphasizing the power of transforming customers into brand evangelists. Wayne's personal story of growth, from his early challenges in sales to the eventual realization that success in business mirrors personal development, offers invaluable lessons. He emphasizes the importance of consistency in actions, understanding the difference between marketing and advertising, and fostering a trust-based company culture that thrives on accountability. Cool Stuff Wayne Says "Marketing is about everything from the way the front of our building looks to the way we answer our phones."  "We've attracted clients from around the world because we understand the power of turning customers into evangelists."  "Consistency creates miracles." "We judge others by their actions, ourselves by our intentions." Episode Highlights Introduction to Wayne Mullins and Ugly Mug Marketing. Differences between marketing and advertising. Impact of a small-town business on a global scale. The importance of brand evangelists. Insights into building a trust-centered business culture. Wayne's personal journey from lawn care to marketing. The role of consistency and mindset in personal and professional success. Links from Episode Ugly Mug Marketing (https://uglymugmarketing.com) Ugly Mug Marketing on Facebook (https://www.facebook.com/uglymugmarketing/) Wayne Mullins on Instagram (https://instagram.com/fireyourself) Ugly Mug Marketing on Instagram (https://www.instagram.com/uglymugmarketing/) Ugly Mug Marketing on LinkedIn (https://www.linkedin.com/in/fireyourself/) Recommended Reading by Wayne The Art of Living by Epictetus The Mountain is You by Brianna Wiest *When you buy a product using a link on this page, The RebelRebel Podcast receives a portion of the revenue from your qualifying purchases as part of the Amazon Associates Program. Thank you for your support.

On this episode of The Customer Service Revolution, Nicole Paul, a renowned expert in customer experience, is our guest host. Nicole plunges into the heart of customer service, discussing its potential as a competitive edge, the importance of transparent communication within an organization, and some useful methods to transform unhappy customers into brand enthusiasts. She underscores the need for a customer-centric approach and shares insightful anecdotes and tips on creating an uplifting customer experience. Nicole also highlights the essential role of empathy in customer service and how impactful leadership can spearhead a team's triumph. She challenges conventional thoughts, from reevaluating work-life balance to understanding a typical customer day. Nicole is bound to redefine your perspectives and incite a revolution in your customer service and leadership tactics. This episode is a treasure trove for business owners, customer service representatives, or anyone interested in customer service, equipping you with precious insights and practical strategies. Tune in and get ready to radically alter your approach to customer service and leadership. Here are just a few takeaways: How customer service can be a company's competitive advantage An exploration of work-life balance and hustle culture Challenging the notion of relentless hard work for success The importance of understanding the customer's perspective The role of clear communication in fostering a healthy relationship between companies and customers Practical tips on creating a positive customer experience, with a focus on service recovery and the impact it has on customer loyalty The importance of empathy in customer service and how it can be used to turn angry customers into brand enthusiasts Anecdotes from Nicole Paul that illustrate the importance of creating processes that make it easy for customers to do business with companies The qualities of an effective leader in the customer service industry and how celebrating team successes contributes to a thriving work environment Resources mentioned: https://thedijuliusgroup.com/the-customer-service-revolution-podcast/ https://thedijuliusgroup.com/project/cx-executive-academy/ https://thedijuliusgroup.com/project/cx-executive-academy-online/ https://thedijuliusgroup.com/blog/ www.thedijuliusgroup.com Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

How can you build a community of brand advocates that love your company as much as you do?After all, your customers don't need another thing; instead, they want to feel a part of somethingWhat if you built your sales and marketing strategy around your customers so that you've developed an engaged, lifelong community?Crack the code of creating a loyal tribe of brand cheerleaders with this week's guest, Laura Gastos Young—a seasoned sales copywriter and marketing strategist. Discover why simple data collection from surveys isn't enough, and gain insights on how to extract more meaningful information from customer interactions. Laura also shares the art of crafting the perfect questions to unearth your customers' real needs and desires - and how to position them as the hero of your brand narrative.Together we'll explore the often overlooked, yet potent value of connecting with customers beyond the digital realm, and how these minor yet strategic actions can yield significant insights into your customer's world. Are you ready to reshape your approach to customer engagement? Tune in 'cause Laura is going to share how you can connect with your audience so they engage more, buy more, and spread your message happily.Episode resourcesConnect with Laura Gatsos YoungLearn how you can stand out without the burnout of being constantly online.Watch this new bingeable set of 1-minute videos:  Stand Out In 60 Seconds ...and start connecting with absolute dream clients who know they're a perfect fit for your offer.​If you're enjoying what you're hearing, please consider recommending it to others. They can sign up  here.

Events can be a GAME changer for your business

In this episode of #TBNE Rob chats with the one, the only, Nick Capozzi. Nick is one of the leading voices on storytelling, brand, and all things video. He has the voice for radio and the face for TV. Don't miss this episode as Nick shares a few experiences of cruise ship days as we get into the power of B2B Brand Marketing and the need for Brand Evangelists at your company. Check out the full episode now!Don't forget to subscribe and leave a review.Connect with Nick Capozzi:LinkedIn: https://www.linkedin.com/in/nick-capozzi/Connect with Rob:www.robnapoli.comwww.linkedin.com/in/robnapIG: @robnapoli.riseupShow Produced by: Niranjan Deshpande (Nick), Broken Frames Studio, www.brokenframesstudio.comCreative Director: Maxim Sokolov, www.maximsokolov.com Selling is evolving, are you? Humantic AI is a Buyer Intelligence platform for revenue teams. If you are interested in learning more about Humantic AI use Rob's referral link https://app.humantic.ai/login/?referral_code=robnapoli  Special offer for #BearNation listeners interested in trying Brilliantly Warm (https://www.brilliantly.co/), use this 10% off discount code WELCOME10.The 8 Biggest Mistakes People Make When Choosing a Coach (and how to avoid them!) use this link to get your FREE download: https://www.thaxa.com/p/the-bear-necessities-of-entrepreneurshipWe have teamed up with Phin, a social impact company, to give back for each episode to the communities that we serve. To learn more or get involved with Phin for your company, visit: https://www.phinforgood.com/

John Kochis is the President of Beck Family Estates, a family-owned company promoting unique vineyard sites and wineries in South Africa and Oregon. As a 27-year veteran of the wine industry, John began his career as a wine sales rep. He is a performance-driven executive leader with experience building and directing high-performance management teams. In this episode with John Kochis In the aftermath of the Covid-19 pandemic, the demand for wine has increased, and marketing in the wine industry has evolved significantly. Many brands and wineries are struggling to adapt to these progressive changes and experience setbacks as a result. So what is the best method for marketing your brand to ensure you stay ahead of the game? The direct-to-consumer model is essential for cultivating brand awareness and marketing your wine to consumers. With this model, wineries leverage the consumers' desire to discover new wines by offering engaging and informative tasting sessions. When you focus on building relationships, your customers become your brand ambassadors and sales representatives, since they are more likely to recommend your product to others.  In today's episode of Legends Behind the Craft, Drew Thomas Hendricks and Bianca Harmon sit down with John Kochis, President of Beck Family Estates, to discuss marketing your brand in the evolving wine industry. John talks about achieving success in the wine industry, his coaching strategy to help brands craft marketable wines, and the best marketing approach for selling your wine.

The DiJulius Group's Customer Experience Consultant and Dean of the Customer Experience Executive Academy, Jess Pischel, shares how companies can turn upset customers into brand evangelists. You will learn: How to anticipate your service defects and put protocols in place to make them right How to be prepared and equipped to respond to predictable customer challenges: shipping delays, long hold times, products out of stock, etc. Training employees to have full awareness of the potential service defects that commonly arise at each stage of the customer's journey  How to train and empower your employees  Resources mentioned: www.thedijuliusgroup.com The Customer Service Revolution Podcast  If you enjoyed this episode, we've created a PDF that has all of the key information for you from the episode. Just go over to our podcast page at https://thedijuliusgroup.com/the-customer-service-revolution-podcast to download it.  *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Welcome to Not Another Marketing Podcast where I'm talking to Mark Raffan the founder of B2B content marketing agency Content Callout. We're talking about using your employees and colleagues as brand evangelists.

Should you use your employees and colleagues as brand evangelists? Shouting about the values of the company they work for online. Does this strategy work for all businesses?Lots of questions answered by Mark Raffan the founder of B2B content marketing agency Content Callout. Mark is a big fan of brand evangelism but there are pitfalls and things to watch out for. Mark explains all.You can find Mark on LinkedIn, Twitter and also the Content Callout website.Can I quickly mention is that Not Another Marketing Podcast is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast appCheck out more episodes at  jtid.co.uk/podcasts

How do you get consumers to sit up and pay attention to your brand on social media?  You could hire an influencer to promote your product to their followers, but how do you track down the right influencer for your specific brand? As an Amazon seller himself, this frustrating problem inspired William Gasner to co-create Stack Influence. Stack Influence is an online platform that connects Amazon FBA brands with micro-influencers. Receiving the brand's product as payment, the micro-influencers spread the word about FBA brands through social media posts, product feedback, and video testimonials.  William joins us to discuss the challenges Amazon sellers face when building a recognizable brand identity and the many benefits of marketing through micro-influencers. He dives into the core elements that make up a strong brand identity, and some of the common mistakes FBA sellers make when promoting their products on social media. We also discuss the difficulties of marketing visually unappealing products, and Wiliam shares some clever tips and tricks for how to work around this problem. According to William, “When it comes to social media marketing, I usually recommend to brands whose products aren't the most exciting or visually appealing to get creative with adding extra value to your product. Basically, add something to your product that is universally valued and exciting to promote.” William also sheds some light on his journey as a founder, including some of the obstacles he faced when co-creating Stack Influence and the rather unconventional method he used to raise growth capital. If you want to learn how to light a fire under your brand's social media presence, then you're in the right place! Topics Discussed in this episode: William sheds light on Stack Influence, and the problems it solves for FBA sellers (05:00) What is a micro-influencer? (09:08) The core elements of a strong brand identity(12:18) Why a micro-influencer strategy can be effective for businesses of all sizes (15:27) How to create a winning social media strategy for a visually unappealing product (18:40) The common mistakes sellers make when marketing on social media (21:59) Why a micro-influencer strategy is a great solution on all ecommerce platforms (24:55) How the growing social commerce trend has affected social media marketing (27:09) The obstacles William faced in getting Stack Influence off the ground (29:43) How William raised growth capital through Clubhouse (30:58) Sit back, grab a coffee, and learn how to spread the word about your FBA brand through the power of micro-influencers!

Jeff Rosenblum is the co-founder of the agency Questus and has seen the evolution of advertising. In his most recent book, EXPONENTIAL: Transform Your Brand by Empowering Instead of Interrupting, he reveals the secrets of how iconic brands win new customers and build armies of evangelists.For a long time, advertising has bombarded consumers and interrupted them with 'clever' ads through 30-second spots.However, this no longer works; the modern consumer sees right through that. That's why 80% of Super Bowl ads dont work.Today's advertisement is all about meaningful storytelling that inspires audiences, enriches communities, and energizes people. It's about creating content that answers people's questions.This new way of marketing creates brand evangelists who are 12 times more trusted as ads. The more evangelists you have, the fewer ads you need.In this episode, Tyler and Jeff show how brands can move away from interruptions to meaningful content that empowers people and drives exponential growth.Key Takeaways- Transforming your brand by empowering, not interrupting (00:00)- How to create brand evangelist and why it matters (05:08)- Why 80% of Super Bowl ads don't work (06:32)- Answering people's questions through advertising (08:21)- Brands are defined by behavior- how to communicate your behavior (10:03)- How company culture impacts marketing (11:55)- Marketing is all about value exchange (17:22)- Customer service is the new advertising (18:50)Additional Resources Learn more about Jeff and Questus Order Exponential Book Here  -------You can find the transcripts and more at http://bizninjaradio.comBe sure to follow me on Instagram @bizninja---Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube, or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

Jeff Rosenblum is the co-founder of the agency Questus and has seen the evolution of advertising. In his most recent book, EXPONENTIAL: Transform Your Brand by Empowering Instead of Interrupting, he reveals the secrets of how iconic brands win new customers and build armies of evangelists.For a long time, advertising has bombarded consumers and interrupted them with 'clever' ads through 30-second spots.However, this no longer works; the modern consumer sees right through that. That's why 80% of Super Bowl ads dont work.Today's advertisement is all about meaningful storytelling that inspires audiences, enriches communities, and energizes people. It's about creating content that answers people's questions.This new way of marketing creates brand evangelists who are 12 times more trusted as ads. The more evangelists you have, the fewer ads you need.In this episode, Tyler and Jeff show how brands can move away from interruptions to meaningful content that empowers people and drives exponential growth.Key Takeaways- Transforming your brand by empowering, not interrupting (00:00)- How to create brand evangelist and why it matters (05:08)- Why 80% of Super Bowl ads don't work (06:32)- Answering people's questions through advertising (08:21)- Brands are defined by behavior- how to communicate your behavior (10:03)- How company culture impacts marketing (11:55)- Marketing is all about value exchange (17:22)- Customer service is the new advertising (18:50)Additional Resources Learn more about Jeff and Questus Order Exponential Book Here  -------You can find the transcripts and more at http://bizninjaradio.comBe sure to follow me on Instagram @bizninja---Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube, or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

“I would rather have something ugly and effective than something that's beautiful or pretty that isn't. Trust is at the core of marketing and basic human interaction.” - Wayne Mullins“We shouldn't be doing things for the sake of creativity. Rather, we should be focused on how to get effective results for our clients.”Marketers can get trapped in the creative piece.How do you measure that and make sure you're fulfilling that goal?The client's cash register should have more money in it as a result of what you are doing, than less money.If you pursue a single platform, it would be a losing game because the platforms are always going to change.Focus on results.“We don't care which platform it is, we care about the results for the client.”At the end of the day, most clients don't care what method or what platform you're using as long as it produces the long term results they are after.To create trust, deliver on the results that were promised.No client is going to hold you to blame if you're very clear and up front about what they should expect and what you expect.Some marketers focus on anything they can do to get money.They create schemes, plans, and contracts.If you treat clients well and set clear expectations, it eventually leads to more profitability, turns leads to referrals, and establishes loyalty.What is the true definition of marketing?Most people confuse marketing with advertising and use the words interchangeably.Advertising is merely a piece, or component, of marketing.Marketing is your ability to attract and to keep a customer.Creating Leads and Retaining ThemWe live in a world where every single person with a smartphone has the potential to become an evangelist of your brand. They will either speak for or against you on all platforms.Based on research, the best customers come from word of mouth and referrals.The Clock MethodThink of a clock as a customer's progression within your brand.12:00 represents strangers.3:00 represents friends. They know about you and like you.6:00 represents customers. They trust you and this is where money changes hands.9:00 represents evangelists. The evangelists go out and tell their friends about you. That new lead skips the 12:00 and goes straight to the 3:00.How do you turn average customers into evangelists? Ask yourself three questions.What is an ad or campaign we can run to get strangers to know and like us?What is an ad or campaign we can run to get them to like us?What is an ad or campaign we can run to build trust with those people?We have to strip away the ego and look at what we are actually doing.If you have too much ego to recognize the areas your business isn't doing great in and you aren't willing to change that, you will lose trust and clients.Be humble enough to learn and grow. It's a big sign of being a trustworthy brand.When furious, get curious.Turn that emotion into curiosity.Is there something I am blinded by that I cannot see?When seeking truth, trust is an automatic byproduct.Learn from different perspectives and be willing to learn from others.Ask questions! “What experience made you say that?”You learn more from the campaigns that fail than you do the ones that succeed.If you're willing to dive into failure, there are so many valuable lessons you can learn from. You can then adjust your course of action.Correlation vs. CausationThe only way you can focus on and separate those two things is to strip away the vanity metrics that make us feel good. Those metrics don't necessarily put money in the cash register.“People would rather trust strangers they have never met, than trust you as a marketer or as a business owner.”Money will not come without trust.Trust is the factor between becoming an evangelist for a brand or not becoming one.A marketer's job is to make the sales job not needed.When you do your job well, selling is no longer needed.Learn More About Ugly Mug MarketingUglymugmarketing.comFollow JacobLinkedInFollow JMH Media:JMH Media: Building Brand Loyalty and TrustLinkedInFacebookInstagramListen & SubscribeApple PodcastsGoogle PodcastsSpotifyYouTubePodchaserOvercastAmazon MusicWe'd love to hear from you!Have some feedback about the show? Feel free to reach out to us at trustcast@jmh.media You can also rate us in Apple Podcasts or your favorite app to help more people discover the show!

Meet Lidija Davidson, brand expert extraordinaire and restaurant innovator. This episode is all about the Power of Brand. If you haven’t thought about your brand in a while - start now. The post-pandemic world is rife with opportunities to engage guests and grow your business to a whole new and different level. Communicating a relatable, relevant (and fun) brand to your employees, guests, franchisees, and partners is paramount to building that success in 2021.  As a passionate restaurateur, marketer, and innovator - Lidija discusses the most important and powerful components of brand refreshes - from concise messaging, purpose and positioning to personas, culture, training, and helping employees embody your brand’s mission and vision. Plus, tips for bringing it all to life through packaging, ordering channels, digital properties, and wherever guests get your food. Marketers and Owners... don’t miss this episode and all the valuable reminders and resources for crafting an awesome brand that your teams will adopt and guests will love. Now… go make Brand Evangelists of your teams!Key Takeaways: Revisit your brand messaging and positioning to ensure relevance in the post pandemic world. Have fun and be creative!Simplicity will lead you to success! Embrace the power of simplicity >> simplify complex operations, menu, and brand for success today, and tomorrow. Help employees embrace your brand and feel motivated to share your company’s vision. How? By making it short, simple and easy to remember. Unleash new and improved innovation opportunities across your business - Lidijia provides great examples from other leading brands like Disney, Taco Bell, Chipotle, Chick-fil-A and more.  Flexibility, Adaptiveness, and Innovation FTWResources: Simon Sinek - The Golden Circle & Purpose-Driven Model of Branding Sift, Cipher & BloomLidija on LinkedIn

What is a brand evangelist? What can they do for your restaurant? Today, Andy and Josh answer these questions and many more so that you can get the most out of the customers that love you already. ________________________________ Sign Up for Our Weekly Newsletter: https://pineapplepost.news Book time on Josh's personal calendar: https://bit.ly/3otQm8z Learn more about Andy and his projects here: www.linkedin.com/company/dining-alliance www.instagram.com/diningalliance We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting: Full Comp - https://restaurants.yelp.com/full-comp-podcast/ The Happy Mouth Morning Show - https://restaurants.yelp.com/happy-mouth-podcast/ Restaurant Marketing School - https://restaurants.yelp.com/hospitality-marketing-podcast/ The Playbook - https://restaurants.yelp.com/the-playbook-restaurant-stories/

Welcome to Day 4 of the special, podcast edition of The Branding Series! So far on the series we've covered, what a brand is (and isn't) and the four characteristics of a strong photography brand (Episode 31), we learned the one thing you need to know to build a brand that stands out in the saturated photography market (Episode 32), and we've learned all about the importance of having a clear Brand Identity (Episode 33). In today's episode, we're learning all about the power of Brand Evangelists, and how to Brand Evangelists into your photography business! Remember, I want to hear from you! Send me a DM on Instagram or tag me in your Stories (@sandracoan) to share your takeaways from today's lesson! Oh, and be sure to sign up for The Marketing Challenge that I'll be hosting next week on Facebook to learn how to use your brand to build out a marketing plan! Follow this link to sign up: https://sandra-coan-photography.ck.page/edabb8f964

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With much appreciation the Intro and Outro music is courtesy of the Goran Ivanovic/Fareed Haque DUO

The very nature of an emergency is that you don't know when it's coming. It's this vast unknown that paralyzes most people from making plans for worst-case scenarios. Simon Huck, CEO and co-founder of Judy says that people who are unprepared often fall victim to thinking that emergencies could never happen to them or being overwhelmed by all the preparation that has to be done. Judy’s emergency kits and preparedness content are setting out to change that. Judy launched weeks before the spike in coronavirus cases in the U.S. On one hand, a pandemic is certainly a worst-case scenario, so the prevalence of an emergency is not hard to imagine. But on the other hand, Simon and his team had a huge responsibility to build a genuine brand that isn't fueled by hysteria, but instead, guided by facts.In this episode, Simon shares how bite-sized guidance plays a huge part in preparedness, how COVID-19 affected their supply chain, and plans for expanding their product line.Go to the Lumi blog for links and images.

The hand written notes, unsurpassed customer service, the unforgettable brand experience -- all of these factors and more set truLOCAL into a league of their own. When I teach the concept of understanding your businesses Unique Differentiating Factors, or more simply put, the things that make your brand STAND OUT, these are what I’m talking about. truLOCAL is more than just a box of (delicious) meat. It's the community they’ve built, the producers that they work with, the members of their team, and the journey in launching and scaling this epic business - that has truly set them apart. As a long time customer of truLOCALI could not be more thrilled to share this episode with you. My experience with the brand has been nothing short of exceptional, and speaking to co-founder Marc for the first time was no different. Marc drops some amazing wisdom in this episode that I can’t wait for you to hear. We chat about... Why he left his 6-figure "corporate" career to dive into the world of entrepreneurship The roller coaster of challenges that Marc and his co-founder Greg faced in the early days How truLOCAL got their first few sales & began building a tribe of Brand Evangelists Deciding on a name (did truLOCAL come easy to them!? Marc's advice for new entrepreneurs that are hung up on Naming Their Business (he shares his tips) How they’re navigating the Collective Global Experience of COVID-19 (& why he’s super grateful for this time period) If you’re interested, truLOCAL can connect you to high-end, locally-sourced meat products - delivered right to your doorstep across Ontario, Alberta, and British Columbia. Shop for clean, locally sourced meat products online and make fewer trips to the grocery store. Customize your box with all of your favourite local meat and fish. Whether it’s 100% grass-fed and finished beef, wild-caught salmon, or boneless skinless chicken breasts, we’ve got you covered! Have it all delivered right to your door. Simply click this link to sign up for your first customizable box (https://trulocal.ca/)   CONNECT WITH TRULOCAL https://trulocal.ca/ https://www.instagram.com/trulocal/   THANKS TO OUR SHOW SPONSORS Healthy Planet Canada With the best prices, the largest selection, and brands you won’t find anywhere else.. Healthy Planet is a shopping experience that I can stand behind & it has been my #1 choice for natural goods for 5+ years now, but especially in this wild time we’re living in. If you need to stock your fridge & cupboards for the week ahead, use code visionary10 at checkout to save 10% on any online order over $49.99 https://www.healthyplanetcanada.com/   CONNECT WITH KELSEY p.s. Whenever you’re ready, here are 3 ways that I can support you Get mentored by me. The VISIONARY Coaching Programs are designed for creative, driven and ambitious women like you who want to make money doing something the love, while regaining their freedom & sense of joy. Click here to learn more about coaching. Double tap this Social Media Course. The world is going DIGITAL and I want you to be a part of it! Whether you want to make extra income as a Freelance Social Media Specialist, or just want to learn Strategies to Grow Your Brand Online… you’ll love this self-study course called VISIONARY Social Media! Learn the Visionary Framework. If you’re thinking about starting an online business (or are in the early phase of building your brand), book a free (re)vision call with me and I’ll show you step-by-step how I built the VISIONARY brand   Learn more about the podcast @ www.kelseyreidl.com/podcast Connect with us on Instagram HERE.

Experience what it feels like working with big and small brands with Simon Lamey. He tells us about how it is important to work with people who have the same passion as you and how to do proper content marketing with what he calls the "Emotional Acupuncture". Building and creating a business is not a walk in the park, and having a mentor who will guide you in your journey is not an expense, but an investment. "Content Marketing isn't just about "being present", but it is the ability to establish a genuine connection with your target audience, maintaining a good relationship with them and nurturing it in the right way. Simon Lamey has proven ways on how to do it with passion so your customers can eventually turn into your "Brand Evangelists"." Show Highlights 6: 49 - Ari: Can you tell us a little bit more about what you do, please? 7:07 - Simon: At the moment I sell marketing advice, one-to-one consultancy typically through agencies to their bigger clients, but I also sell my time via online communities. 8:12 - Ari: I saw when you were up and coming you were just getting into the business you started out by working for Saatchi & Saatchi a that I pronounce that right? Anyways, you're working for this big advertising agency Saatchi & Saatchi and you started off doing Adverts for cement. 8:32 - Simon: Yeah, that was my first account, I wasn't even the guy who could do the Creative. I was the guy who was the project managing it they call it account manager. It was even duller than that. 9:40 - Ari: What are some of the bigger brands that you've worked with? 9:46 - Simon: Coca Cola, Honda, Social media with Coca Cola . I've worked with so many. The reason I'm pausing is because that I think I've worked for 220 brands.... 10:31 - Simon: It's just incredibly Cutthroat. So it was a big reason why I went to well the big reason it was another factor that why I went to work for myself because I think I lost the sense of meaning if you like the feeling of meeting going to work for people and working for bigger companies who can do stuff to people's lives. 12:58 - Ari: I wanted to know what lessons have your learned from working with these huge brands? 13:04 - Simon: I guess one is how disloyal people are and you can't force people to be more loyal than they are. There's a phrase which is called polygamous loyalty. 15:48: - Simon: Pretty much every other business I know wants to grow quickly. They're not happy with it. They haven't found their limit of what they can handle if you don't reach new customers , you just try and reward people who are existing customers only, you know, you can't always get them to buy more. 16:26 - Ari: Before you would said that a lot of people are unable to get people to be loyal but I had this like thought when you said that I was like, but with the right, I don't even want to know if it was a brand here, but with the right outlook and the right attitude, I feel like you could technically Inspire loyalty. 17:15 - Ari: There's an old story here on this side of the pond. I don't even know if it's true, but it doesn't have to be true with the feelings that it evokes. You know, there's an old story that there was a Nordstrom's that opened up in a like a mall and a lady walked in and she was like I want to return this tire and the guys like.... 18:27 - Ari: The healthiest breakfast on the planet. Can you tell us about this? 18:36 - Simon: Of course, I highly recommend it. So every morning, I have this breakfast that was inspired by a fitness instructor.... He's got a guy called Mike Dolce.. He's amazing guy and he lives in California and he trains MMA fighters. And this is the breakfast he gives them but it's I've adapted over the years but it is phenomenally healthy and I claim it's the healthiest. 20:26 - Ari: The project that you're currently working on, you call it the Brainwheel. Can you describe what the Brainwheel means and can you just tell us a little bit more about this initiative that you're working on? 20:35 - Simon: Yeah, of course, of course a the brain will is it all originates from and I was talking to a guy called Michael Shawn who he said he had a problem with about why it's about why but why is it that the customers go to the competition even though he's got a much better product or service. 25:58 - Ari: Can you describe how to do content marketing that gets clicked in not ignored? 26:02 - Simon: That's exactly the emotional acupuncture that's how to do it so, this is a that's a great question. So this was the presentation actually I did a few weeks ago as well. So in order to do that, it comes down to having the right message. I think the easiest way to think of it is the Facebook ad. I know Facebook isn't is so pure content ideally it should be organic but the principles are always the same..You have to connect with your audience straight away. 26:35 - Ari: Absolutely. Yeah, really important. It's really what I talk about with people as well, I'm talking about my own marking my own bringing the more that I can essentially make myself into almost an IBM type choice that are off I can be that's just going back to that old saying nobody ever gets fired for hiring IBM. 31:35 - Simon: It's not got a good track record. So it's like the same with content if you want some contents really travel far, find a horse that's proven, you know people like it. 31:50 - Ari: What are some of the reasons that the competition will get the customers even though the other companies are making the better product? 32:06 - Simon: Yeah, One of them is size and it's very difficult if you're small because there's something called the double jeopardy law which means the... 32:38 - Simon: So they studied data from hundreds of years. It was hundreds of brands in different countries. Well, it is quoted as a law and but there are ways to work around that. 35:32 - Simon: I always say you gotta start with anger and rage.... I think you do have to start and creating Superior product with rage. Rage is where you start. 35:50 - Ari: I think that maybe sometimes there are others, you know passion love inspiration. Rage can save a life. Hey, I recently did an interview with somebody who used rage literally to save his own life 38:18 - Ari: A lot of companies are shifting to almost all digital marketing. Is it best to do that? 38:31 - Simon - It depends on your size first of all. I think if you are a small starter, I think you have to start offline. 40:00 - Ari: You've mentioned a number of times these Marketing Science Institutes, what are we learning from these new wave of evidence-based marketing science that's changing really the fundamentals of how we would market a business? 40:17 - Simon: There's so many interest , sort of many revolutionary things that are comin out that the bigger brands are getting access to... 40:55 - Ari: IPA's one of the bigget institutes that's coming out with this information? 41:59 - Ari : "I'm not one of those marketers who promise you gold mansions and black panthers. So I am just wondering what's the dream with gold mansions and black panthers? 42:08 - Simon: You see those cheesy clickfunnel things saying I will teach you something that will make you rich.... 45:58 - Ari: Did you have any moments of like a huge failure in your life, Can you think of anything else that you are willing to share? 46:17 - Simon: One was about 4 years ago where I set up a business called The Green Fastlane and I want people to go Green. The problem is that it is a really good idea but it wasn't a business idea. 48:13 - Ari: Once you realize that this was not going anywhere. What did you do specifically to overcome it to get past it? 48:22 - Simon: I tried another wacky idea which was to try to make vegan protein shakes. 49:15 - Ari: How did you begin to move mentally away from this mental mode of failure? 49:30 - Simon: Yeah it is. I mean you need a great teacher however successful or unsuccessful. You need a great teacher. That was my first fantastic step. 55:32 - Ari: What would you say is your most successful moment today or one of the most successful moment? 59:18 - Ari: What one concrete piece of advice that people can put into play now to help them move in their Way To Greatness? 59:24 - Simon: Don't look at the competition, Keep your eyes focused. Keep focused where you are. Originally recorded 3/18/2019 Special Guest: Simon Lamey.

Welcome to the Conscious Millionaire Show for entrepreneurs who want to Make Your First Million, with your Host, JV Crum III… Joshua Lee Henry: Creating Fanatical Brand Evangelists Joshua Lee Henry is a direct response copywriter and marketing consultant, specializing in helping personal brand based entrepreneurs grow their business. He’s a published author, former megachurch pastor, and a 2-time Ph.D. drop-out. Like this Podcast? Get every episode delivered to you free!  Subscribe in iTunes And, download your free gift today... Get the High Performer Formula to Make Millions – Click Here! Please help spread the word. Subscribing and leaving a review helps other entrepreneurs and business owners find our podcast… and turn their big impact into their First Million. They will thank you for it.   Conscious Millionaire Network has over 1,800 episodes and 12 Million Listeners in 190 countries. Our original Conscious Millionaire Podcast was named in Inc Magazine as one of the Top 13 Business Podcasts!    

Welcome to the Conscious Millionaire Show for entrepreneurs who want to Make Your First Million, with your Host, JV Crum III… Joshua Lee Henry: Creating Fanatical Brand Evangelists Joshua Lee Henry is a direct response copywriter and marketing consultant, specializing in helping personal brand based entrepreneurs grow their business. He's a published author, former megachurch pastor, and a 2-time Ph.D. drop-out. Like this Podcast? Get every episode delivered to you free!  Subscribe in iTunes And, download your free gift today... Get the High Performer Formula to Make Millions – Click Here! Please help spread the word. Subscribing and leaving a review helps other entrepreneurs and business owners find our podcast… and turn their big impact into their First Million. They will thank you for it.   Conscious Millionaire Network has over 1,800 episodes and 12 Million Listeners in 190 countries. Our original Conscious Millionaire Podcast was named in Inc Magazine as one of the Top 13 Business Podcasts!    

Edward WimmerCEO of ROAD iD Bio: Edward Wimmer is Co-Founder and CEO of ROAD iD. In 1999, armed with a dream and two credit cards, Edward Wimmer and his father Mike Wimmer founded ROAD iD in Mike’s Northern Kentucky basement. With only $10,000 of start-up capital, Edward quickly learned how to carefully leverage small marketing spends to drive a positive ROI. Very early in his career, and in the infancy of eCommerce, Edward saw the value of building a niche company online. That niche company became an eCommerce pioneer and category creator of Athletic Safety ID. From early on, Edward firmly believed that it’s easier to deliver a first-class, hyper-personal, and human experience in a digital environment than it is in a physical store. A passionate growth-hacker, Edward’s ongoing goal at ROAD iD is to deliver a product, journey and experience so blindingly awesome that customers can’t help but share it. Since 1999, Road ID has helped millions of people feel safer while being active, which has led to countless stories and testimonials from customers who have used Road ID in their times of need. Many of these customers say they might not be alive today if it had not been for their ROAD iD. This confidence, peace of mind, empowerment and impact is what Edward and the team at ROAD iD are most proud of…and most humbled by. Today, Edward has a bold vision for ROAD iD. Rather than being content running a successful company, Edward wants to drive a paradigm shift in safety - to see the day when wearing ID is as common as a seatbelt or strapping on a bike helmet - safety items that were rarely worn a couple decades ago. Edward also realizes that he’s only as good as the people that he surrounds himself with. To that end, he endeavors to create a strong company culture by delivering a product that has deep meaning and purpose. ROAD iD bolsters that core culture by providing a fun/casual work environment, creative benefits, and competitive compensation. In addition to his role at ROAD iD, Edward is the managing partner for both Tri-State Record Storage and Management and Blue Bridge, LLC, a property management company. He earned his BS in Marketing and BS in Finance from Georgetown College. While at Georgetown, he was captain of Georgetown’s soccer team and President of the Interfraternity council. He has previously served on the Georgetown College Alumni Board and currently serves on the board for the Covington Business Council. Edward resides in Lakeside Park with his wife Elisabeth and two boys (Edward V and Anderson), and their dog, Scout. Links roadid.com instagram.com/roadidfacebook.com/roadid Sponsored by Spark Shipping - eCommerce Automation

Guy Kawasaki coined the term in the corporate world when he became the Chief Brand Evangelist for Apple under Steve Jobs. What is an evangelist? Webster’s/Oxford dictionaries give us a few definitions: A zealous advocate of something One who seeks to convert others to the Christian faith Someone who talks about something with enthusiasm Now since I know many of you, I already know you’re evangelists. Why? Because you’re passionate about various things that you love to share about. Maybe it’s a new food, a new app, that movie, that show, that book, that podcast. That place.

This week, we're talking about creating brand evangelists who go out and say amazing things about your business to others which in turn brings new customers for you. Talk about cheaper yet more authentic marketing and social selling!

Brand evangelists aren't created without hard work and great customer service. Find out how experts from Classic Travel, DBI Office Interiors, and Union Home Mortgage turn clients into extreme brand advocates on this episode.

Brand evangelists aren't created without hard work and great customer service. Find out how experts from Classic Travel, DBI Office Interiors, and Union Home Mortgage turn clients into extreme brand advocates on this episode.

(http://brandingforbelievers.com/wp-content/uploads/2015/07/Episode-12-Brand-Church.png) Let the church say YES! While contemplating the keys to building a successful brand, I was amazed at the commonalities between church building and brand building. Even if you rarely frequent churches, there are powerful, and insightful lessons to be learned from how churches grow their audience, create a community of givers/investors, and the gold standard… turn people into brand evangelists.   After listening to this episode, I invite you to tweet your feedback @DrShanteSays (twitter.com:drshantesays) or leave a review on iTunes.   About the Host, Dr. Shante Bishop Dr. Shante is a nationally recognized brand strategist with a client portfolio that includes talent from HGTV, NBC Network, and the National Basketball Association (NBA). Her work has been featured in Forbes, JET Magazine, Fox Network, and WCIU Chicago. She is also the CEO of Design Her Label where she equips entrepreneurs and influencers with the tools to build and believe BIGGER. Episode Action Steps: Stop Charging at the Door Connect Your Platform to the Needs, Desires or the People You Want to Serve Serve even when people don’t give Create a Shareable Experience Top Quotes: “Your brand drives the business, not the other way around.” “Stop shoving appointment books in front of your client’s faces and learn how to serve their needs” “Churches create a community of givers by being servers.” Key Timestamps: [01:15] Commonality between brand building and church building [02:00] Upon this Rock I will build my brand [03:40] What is your doctrine? [05:00] Feeding Your Sheep [06:00] Building through Serving [08:00] Connecting the Needs of People [08:34] Building an Audience Takes Time [09:15] Don’t Mistake the Brand for the Business [11:15] 2 Months Later, 10,000 Downloads [12:25] Evidence You’re Too focused on business vs branding [14:40] Stop Charging at the Door [15:55] Brands Drive Business [16:44] Create a Community of Givers [17:55] Be Willing to Serve When People Don’t Give [19:00] Spreading Your Gospel (Message) [20:55] Create a Shareable Experience [23:30] 3 Keys to Building Your Brand Church   Be sure to add your comments and feedback below or via Twitter @DrShanteSays

  This week, Sarah Robinson will join AK Stout & Deb Evans  Sarah is a business coach, strategist, advisor, speaker and author of Fierce Loyalty. Sarah helps businesses and nonprofits small and large stand apart from the pack. During the show we will cover: -Clear, specific steps for creating and maintaining a community -How to build a community around a company or brand -How to find or create those evangelists who will care enough to return and spread the word. Following the interview, AK will GeekItOut and share App of the Week and cool tools and Websites to help YOU get in touch with your inner geek! Social Geek Radio Sponsors: Deb Evans Consulting, LLC and Saying It Social, LLC Follow along with @DebCE & @AKStout18 and tweet comments and questions using #SocialGeekRadio Don't forget to join the conversation on Facebook!

The Crusader is the torchbearer for companies whose values and corporate culture inspire them.

The task of putting The Trendsetter to work as an evangelist starts at the very core of your brand.

Give The Fame Seeker their 15 minutes in the spotlight, and they'll give you their loyalty.

Nothing motivates The Informer like access to exclusive intel.

The key to engaging The Opinionator is providing opportunities for them to express their ideas and insights.

Understanding what motivates your evangelists is the key to empowering them to be your sales and marketing force.

Welcome to episode #107 of Six Pixels Of Separation - The Twist Image Podcast. From the west coast to the east coast - I've been to British Columbia and back. But, this week I'm headed to Toronto for three excellent events (links below). To get you psyched about the content, I had the pleasure of having a conversation (that finished about an hour ago) with Douglas Rushkoff who is not only giving the closing keynote at the From Mass To Grass - Word of Mouth Marketing Conference put on by the CMA - Canadian Marketing Association, but is also the best-selling author of books like Cyberia, Media Virus, Get Back In The Box And More. He's also the guy behind the amazing PBS Frontline documentaries, The Merchants of Cool and The Persuaders. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #107 - Host: Mitch Joel. Running time: 41:03. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Facebook Group - Six Pixels of Separation Podcast Society. In a perfect world, I'd love for you to connect with me, directly, through my Facebook profile instead of joining the group - but, that's your call. Check out my other Podcast, Foreword Thinking - The Business And Motivational Book Review Podcast - sponsored by HarperCollins Canada. Foreword Thinking - Episode #10 featuring Dan Ariely. Dan's new book is: Predictably Irrational: The Hidden Forces That Shape Our Decisions. Power Within - Wednesday, October 15th, 2008 - Winnipeg Convention Centre. Anthony Robbins. Loretta LaRoche. Mike Lipkin. Phil Town. Special ticket price - $149 - call the Power Within at 1-866-POWER04 - ask for Joseph (extension 229). Podcasters Across Borders – Kingston, Ontario – June 20th – 22nd, 2008. Heading to Toronto this week: IAB Canada – Social Media Marketing full-day seminar. From Mass To Grass – Word of Mouth Marketing Conference – CMA – Canadian Marketing Association. NXNE. David Usher – cloudID. Podcasters Across Borders – Kingston, Ontario – June 20th – 22nd, 2008. In Conversation with Douglas Rushkoff. Cyberia. Media Virus. Get Back in the Box - Innovation from the Inside Out. Comic book for Vertigo called Testament. The Merchants of Cool. The Persuaders. Six Points of Separation - Six Ways To Build Word of Mouth: 1. Brand Evangelists. 2. Empower. 3. Conversation. 4. Feedback. 5. Online. 6. Heroes. Music from the Podsafe Music Network: David Usher – ‘Ugly Is Beautiful'. Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #107 - Host: Mitch Joel. Tags: advertising anthony robbins blog blogging business canadian marketing association cloudid cma cyberia dan ariely david usher digital marketing douglas rushkoff facebook facebook group foreword thinking from mass to grass get back in the box google harpercollins canada iab canada interactive advertising bureau itunes loretta laroch marketing media virus merchants of cool mike lipkin motivational books nxne online social network phil town podcast podcasters across borders podcasting podsafe music network power within predictably irrational six pixels of separation social media marketing testament the persuaders twist image vertigo comics web 20 winnipeg word of mouth marketing