The Medical Marketing Podcast

As a doctor, you make a lot of assumptions about your patients and their experience. But do you know what your patients really want? This week on the Medical Marketing Podcast, we'll take a look at survey results to show you how you can improve your practice to deliver exceptional experiences based on what your patients really want. Show notes: https://messenger.md/podcast/episode-57

“A picture is worth a thousand words." You've probably heard that phrase a thousand times. But according to Dr. James McQuivey of Forrester Research, if a picture is worth 1,000 words, one minute of video is worth approximately 1.8 million. Show notes: https://messenger.md/podcast/episode-56/

In this week's episode of the Medical Marketing Podcast, we'll explore how to advertise a medical practice on Google by taking a deeper look at what you can and can't do with your ad campaigns. Show notes: https://messenger.md/podcast/episode-41/

Today on the Medical Marketing Podcast, we'll look at why the most beautiful practice websites can still fail to attract patients – and how you can avoid common pitfalls to ensure your practice's success. Show notes: https://messenger.md/podcast/episode-55

As a doctor, your website is the most crucial aspect of your marketing strategy. Your website is almost always the first touchpoint that patients have with you, so it's important to rank high on Google for important terms. But many doctors' websites have hidden problems lurking beneath the surface that make it difficult – if not impossible – to rank on Page 1.  Not being on Page 1 means minimized visibility and reduced revenue. We've analyzed hundreds of physician websites over the years, so we've observed countless doctors make the same mistakes time and time again. Understanding these mistakes will help you fix them quickly and put your best foot forward with Google – which means higher rankings, more patients, and revenue growth.  Show notes: https://messenger.md/podcast/episode-54

If you're starting your medical practice from square 1, you need patients – and fast. There are many marketing strategies that can get you there, but the best one to grow your new medical practice is paid online advertising.  Show notes: https://messenger.md/pocast/episode-53

In this episode, we'll show you how to successfully hire a healthcare SEO agency to skyrocket your practice to the top of Page 1. Show notes: https://messenger.md/podcast/episode-34

We all know that Google is the most important tool for finding information on the internet. It's used by billions of people around the world to discover, connect, and learn each and every day. But most people don't think about how Google actually works. That's what we'll explore this week on the Medical Marketing Podcast. Show notes: https://messenger.md/podcast/episode-52

Want to build patient trust, keep information secure, and remain HIPAA-compliant? Of course you do. That's why you need these three things on your practice website.  Show notes: https://messenger.md/podcast/episode-51/

This week, we replay a popular episode that asks a pivotal question: which is better, SEO or Google Ads? SEO can be a great way to get more patients online, but it can take time to see results. But what about when you need to build your patient pipeline right away? Google Ads might just be the answer to grow your practice fast. Show notes: https://messenger.md/podcast/episode-52/

This week, we replay a popular episode from earlier this year exploring tips, tricks, and best practices for setting up a new medical practice during the COVID-19 pandemic. Show notes: https://messenger.md/podcast/episode-51/

Google recently made a controversial change to the Search Terms Report. We'll show you how it affects your practice advertising and what you need to do next. Show notes: https://messenger.md/podcast/episode-50/

If you want to improve the quality of your patient experience, here are the four most valuable patient satisfaction survey questions you need to be asking every patient. Show notes: https://messenger.md/podcast/episode-49/

This week, we'll explore best practices and marketing channels for setting up a new practice and getting leads fast during COVID-19. This episode is a replay of a webinar hosted by the team at SoftwareFinder. Show notes: https://messenger.md/podcast/episode-48/

In 2020, eight out of ten patients begin their search for healthcare services online. Whether it's researching a medical condition, doing a deeper dive on treatment options, or searching for a new provider, patients are turning to Google more often than not. So if your practice website isn't showing up in Google, that could mean lost opportunities and lost revenue. But what can you do if that's the case? That's what we'll explore on this week's episode of the Medical Marketing Podcast... Show notes: https://messenger.md/podcast/episode-47/

This week on the Medical Marketing Podcast, we talk with Stephanie Bradley, the marketing manager at Kugler Vision in Omaha, NE. We discuss blue ocean marketing strategy, how to deal with competition, and why taking a different approach to your practice offerings is key to gaining satisfied patients. Show notes: https://messenger.md/podcast/episode-46/

Patients want more control over their data than ever before. But what does software like Intelligent Tracking Prevention in iOS 14 mean for private practices? Show notes: https://messenger.md/podcast/episode-45

Writing copy for an ad campaign is hard work. Writing compelling copy for an ad campaign is even harder. If you want to attract more patients to your practice from your online advertising, you need to connect with prospective patients and get them to take action. On this week's episode of the Medical Marketing Podcast, we'll show you how to supercharge your ad campaigns with these 4 psychological tips to improve your ad copy. Show notes: https://messenger.md/podcast/episode-44/

Nearly every patient you interact with in person is bound to visit your practice website at some point. In many ways, your practice website is the “hub” for all of your marketing and patient acquisition initiatives. But everyone needs a change from time to time. How can you know when it's time for a redesign of your practice website? That's what we'll explore this week on the Medical Marketing Podcast. Show notes: https://messenger.md/podcast/episode-43/

In this episode of the Medical Marketing Podcast, we sit down with Dr. Daniel Chang of Empire Eye and Laser Center in Bakersfield, CA to discuss how to expand an existing healthcare brand, how to hire the right people, and how to deliver exceptional patient experience. Show notes: https://messenger.md/podcast/episode-42

In this week's episode of the Medical Marketing Podcast, we'll explore how to advertise a medical practice on Google by taking a deeper look at what you can and can't do with your ad campaigns. Show notes: https://messenger.md/podcast/episode-41/

Competition is inescapable. It's just a fact of life. And especially for medical practices, local competition can be fierce. Often times, local competition is a zero-sum game: a patient that chooses a rival practice over yours is a patient you'll never get. But what if you want to beat other practices in your market and attract more patients to your practice? In this episode of the Medical Marketing Podcast, we'll show you some tangible tactics you can take to improve your SEO, beat out local competitors, and attract more patients to your practice. Show notes: https://messenger.md/podcast/episode-40

SEO is confusing. So confusing that many doctors don't even see the point. And even for those who see the value in ranking higher on Google, Search Engine Optimization is still a confusing world. Many doctors choose to outsource their SEO to a trusted agency, but some struggle along and try to do it in house. This week on the Medical Marketing Podcast, we'll show you why outsourcing your SEO is the best way to improve your search engine rankings, boost ROI, and grow your practice. Show notes: https://messenger.md/podcast/episode-39

This week, we have a very special interview with Troy Cole, a sales and marketing consultant who helps doctors fine-tune their communication strategies to turn their practices into patient-generating machines. Show notes: https://messenger.md/podcast/episode-38

Where should you spend your advertising dollars for maximum impact? In this episode, we'll settle the Google Ads vs. Facebook Ads debate for doctors once and for all. Show notes: https://messenger.md/podcast/episode-37/

If you asked 100 doctors if they wanted to grow their practice and get more patients, the vast majority would say yes. But doctors have a big problem on their hands: attracting new patients to a practice is hard work. Many healthcare providers turn to paid advertising campaigns to grow their practices. Medical PPC is an effective way to attract more patients, fill your appointment schedule, and grow your practice. In this episode of the Medical Marketing Podcast, we'll explore 5 tips that will help you use medical PPC to grow your practice in 2020 and beyond. Show notes: https://messenger.md/podcast/episode-36/

This week on the Medical Marketing Podcast, we sit down to talk with Dr. Gary Wortz of Commonwealth Eye Surgery on how to deal with busyness and burnout as a busy physician. Dr. Wortz is a busy physician, the Chief Medical Officer of an ophthalmic device startup, and a podcast host and regular contributor to industry publications. We're going to get some of his thoughts and insights about achieving work-life balance, learn how to deal with things like burnout, and get some valuable advice for residents and younger doctors just starting out in private practice. Show notes: https://messenger.md/podcast/episode-35

In this episode, we'll show you how to successfully hire a healthcare SEO agency to skyrocket your practice to the top of Page 1. Show notes: https://messenger.md/podcast/episode-34

If you want to become a better marketer and grow your patient pipeline, you have to know how people think. That's why this week, we'll take a look at 5 revealing principles of human behavior, and how you can use them to your advantage when you're communicating with patients. Show notes: https://messenger.md/podcast/episode-33/

We're living in unprecedented times. In this special episode of the Medical Marketing Podcast, we'll explore healthcare marketing and COVID-19 – what you can do to maintain your practice's presence to emerge from the other side of COVID-19 stronger than before. Show notes: https://messenger.md/podcast/episode-32/

Having a pretty website isn't enough – you also have to know how patients use it. This week, we'll show you how to use Google Analytics to understand user behavior, provide patients with a better experience, and supercharge your practice website. Show notes: https://messenger.md/podcast/episode-31/

In this episode of Ask the Marketing Manager, we're going to talk about communication styles, employee to employee relationships, and pearls for effective practice management. Our guest today is Sarah LeVan, the Clinical and Marketing Manager of Empire Eye and Laser Center in Bakersfield, California. Show notes: https://messenger.md/podcast/episode-30

They say you never get a second chance to make a first impression – and that's just as true with your practice brand as it is with people. This week, we'll talk about brand touchpoints – and how physicians can make the most out of every patient opportunity. Show Notes: https://messenger.md/podcast/episode-29

In 2020, patient experience is the #1 factor that dictates how well a practice will grow. To offer a better patient experience, we have to answer the question: what do patients want from their doctors? Show notes: https://messenger.md/podcast/episode-28/

The line between personal and professional social media brands is blurry at best. How can physicians effectively balance their personal and professional lives on social media? Show notes: https://messenger.md/podcast/episode-27/

It may seem like a vain exercise, but being aware of what's being said about you online is a vital practice to maintain a healthy online reputation. If you want to improve your online reputation and attract more patients, perhaps it's time to explore why every doctor should Google themselves... Show Notes: https://messenger.md/podcast/episode-26/

There are lots of things you need to do to run a successful practice. But to get better data on your practice's reputation and keep it growing consistently over time, there's one question you need to ask every patient... Show notes: https://messenger.md/podcast/episode-25

If you want to get more patient reviews for your practice, you need to have a robust system for collecting feedback and turning positive patient experiences into glowing online reviews. This week on the Medical Marketing Podcast, we'll show you how to do just that. Show notes: https://messenger.md/podcast/episode-24

Many doctors know deep down that reviews are important...and yet they fail to pay as much attention to reviews as they ought to. In this episode, we'll answer the question so many people are asking: why are reviews important for physicians? Show notes: https://messenger.md/podcast/episode-23

Everyone knows that if you want to reach more patients, you've got to be visible on Google…but what about Google Maps? This week, we'll show you how to win the Map Pack and why Google My Business is such a powerful tool for growing your practice. Show notes: https://messenger.md/podcast/episode-22

We've seen how Google Ads can be an effective way to grow your practice. But the story doesn't stop once a patient clicks on your ad. To make the most of every opportunity, you need to ensure that their post-click website experience is optimized for them to convert. So in this final episode in our series on common Google Ads mistakes, we'll explore the most common mistakes people make with their post-click website experience. Show notes: https://messenger.md/podcast/episode-21

Conversion tracking may not sound like a big deal, but it can have a huge effect on the decisions you make with your digital advertising – incorrect tracking is one of the costliest mistakes you can make. So this week, we'll take a look at how to avoid mistakes with Google Ads Conversion Tracking. Show notes: https://messenger.md/podcast/episode-20

One of the most common mistakes people make with Google Ads is not structuring their accounts properly for the best results. Today on the show, we'll examine how to optimize your Google Ads account structure and get better results with advanced bid strategies. Show notes: https://messenger.md/podcast/episode-19

PPC advertising campaigns on Google Ads are a great way to grow your practice and get more patients in the door, but to be effective, you have to understand the fundamentals. Unfortunately, too many medical practices make mistakes in Google Ads that lead to wasted ad spend and ineffective campaigns. In this first episode in a 4-part series about common mistakes in Google Ads, we'll explore how to use keywords in Google Ads appropriately to maximize your effectiveness. Show notes: https://messenger.md/podcast/episode-18

This week, we sit down to talk about Search Engine Optimization and how healthcare professionals can use SEO to their advantage with world-renowned SEO expert Matthew Woodward. Matthew's twenty-plus years of experience with SEO has given him some great insights into the SEO industry. Enjoy our conversation! Show notes: https://messenger.md/podcast/episode-17

Not every patient will convert the very first time they click on your ad. That's why you need to make the most of every opportunity to connect and engage with your website visitors. In this week's episode, we'll teach you how to use remarketing and display ads to re-engage with prospective patients until they convert. Show notes: https://messenger.md/podcast/episode-16

Having a Google Ads campaign isn't enough – you have to make sure it's working for you to accomplish your marketing goals. And if you want your practice to stay ahead of the competition, you need to know how to use Google Ads to be more attractive to patients than your competitors down the street. Show notes: https://messenger.md/podcast/episode-15

This week, we'll answer one of the most common questions we get from clients: “Should I bid on my own name in Google Ads?” Is it a waste of money, or a valuable tactic to get more patient leads online? Show notes: https://messenger.md/podcast/episode-14

As we've seen, PPC advertising on platforms like Google Ads can be an incredibly effective way to grow your business. But for practices getting started, there's one question that looms larger than all the rest: how much should I spend? Show notes: https://messenger.md/podcast/episode-13

SEO can be a great way to get more patients online, but it can take time to see results. But what about when you need to build your patient pipeline right away? Google Ads might just be the answer to grow your practice fast. Show notes: https://messenger.md/podcast/episode-12

Google makes nearly five hundred minor tweaks to its algorithms each and every year. Most of them are small changes and tests, but do not affect search rankings in a major way. But what should you do when Google makes a broad algorithm update that affects traffic and your patient pipeline? How can your practice recover from a Google update? That's what we'll explore this week on the Medical Marketing Podcast. Show notes: https://messenger.md/podcast/episode-11