Podcasts about map pack

We're back for part 2 of the self storage SEO discussion that began on last week's episode. There were so many unanswered questions that needed a response: What if you have multiple locations? Do you use 1 website, 1 Google Profile? How do you get in the Map Pack if your not already? Should my website list every single chain restaurant near my facility? When is it worthwhile to mention a landmark or other business in my content? What if people don't have Google accounts? What metrics should we prioritize to accurately measure the ROI of our SEO efforts, particularly in driving move-ins and reducing customer acquisition costs? Can you advise on how to ask customers and the frequency for reviews after rate increases have been given across multiple facilities? How do you get people to follow your Facebook page? As voice search usage increases, how can self-storage businesses adapt their SEO strategies to capture leads from queries like 'storage near me' or 'affordable storage units nearby'? For the longest time we have heavily focused on Google Ads thinking it was the primary lead driver. However are you all saying it is actually organic/SEO? How do you measure how well your website is doing compared to other facilities? Does SEO have to cost a lot? We are paying an outside company a lot of money a month to put us at top. Would it be worth it to do it ourselves to save money? Yes, we tackle all of these, plus give a few recommendations at the end for furthering your self storage education. Listen to Last Week's SEO Episode - SEO 101: How To Rent More Units Online Hosts: Josh Huff & Melissa Huff Produced by Lighthouse Storage Solutions

In this episode of Restoration Pros Unplugged, we're bringing you the exclusive recording of a powerful webinar hosted by Clinton James (CMO) and Kevin Wilkie (CEO) of Water Restoration Marketing. Together, they share the proven strategies that have helped over 130 restoration companies nationwide secure more high-value water jobs and maximize their ROI.Here's what you'll learn:- Why your PPC campaigns might not be delivering the results you expect.- The critical role of Google's Map Pack and how to rank higher to attract more leads.- How to identify and fix the “leaky holes” in your online presence.- Actionable tips to optimize your website, Google Business Profile, and customer reviews for maximum conversions.Don't let your competitors beat you to the jobs you deserve. Listen in for expert insights, practical takeaways, and a step-by-step approach to turning your digital presence into a lead-generating powerhouse.Whether you're new to digital marketing or looking to fine-tune your existing strategy, this episode is packed with value you can implement right away.Ready to take your restoration business to the next level? Hit play now! If you're interested in learning how Water Restoration Marketing can help you overcome the challenges discussed in this episode and get more water jobs, book a free strategy session with our team today:https://www.waterrestorationmarketing.net/scheduleWebsite:https://waterrestorationmarketing.netPersonal LinkedIn:https://www.linkedin.com/in/kevindwilke/

In this episode of The Restoration Pros Unplugged Podcast, host Clinton James sits down with Ryan Schrader, the newly appointed Director of Local SEO at Water Restoration Marketing, to reveal the strategies that can help restoration companies dominate their local markets. Ryan brings over 13 years of experience in web design and local SEO for home service businesses and shares invaluable insights on how restoration companies can secure a top 3 spot in the highly coveted Google Map Pack.They explore what Google looks at when ranking a restoration company's Google Business Profile (GBP), the critical role that website design plays in improving local SEO, and the common mistakes businesses make that hurt their rankings. Ryan also uncovers three best practices that restoration companies can implement to boost their visibility and attract more high-quality leads.If you're a restoration company owner looking to grow your business and get ahead of your competition, this episode is packed with actionable tips to help you take control of your local SEO and improve your GBP ranking. Don't miss it!

Cette semaine pendant les vacances de Simon, Sébastien fait appel à Antoine pour l'accompagner dans le C'est Dispo le plus pauvre de l'année ! Il va falloir meubler. Désolé pour la miniature et pour tous les cauchemars qu'elle vous fera faire. ______________________________________

Turning Point Tactics Warhammer 40000 Kill Team Podcast! If you like what you see/hear and you want more of it you can get early access to all our content on Patreon: https://patreon.com/turningpointtactics If you're in the UK we now have an affiliate link with Element Games, so you can support us while buying all your gaming goods: https://elementgames.co.uk/?d=11006 If you're in the US we now have an affiliate link with Noble Knight Games, so you can support us while buying all your gaming goods: https://www.nobleknight.com/affiliate/aw.asp?B=3&A=1363&Task=Click If you're in Australia we now have an affiliate link with Gap Games so you can support us just by buying minis: https://www.gapgames.com.au/TurningPointTactics If you're in Canada we now have an affiliate link with Fenris Workshop so you can support us just by buying minis: https://shop.fenrisworkshop.com/turningpoint Fenris Workshop specializes in selling diorama products, miniatures, and hobby supplies to all artists, modelers, and wargaming enthusiasts across Canada and the USA. They have an extensive catalog with new arrivals every month. A large selection of second-hand models is available, as well as a strong, rewarding loyalty program through which you can level up your account and earn badges and bonus gifts! If you're looking for a competitive Map Pack we've made one for you! It's available at this link: https://drive.google.com/file/d/1bV8I95LnYSzThPI7DoHUwtxxafaT_d3w/view There's also a version 2! available here: https://drive.google.com/file/d/1wTO-md7T0YEg4Ey3K1pwfv-YVOaXxHEd/view?usp=share_link If you want to find the data provided by HotSauceTeddy you can find them here: https://public.tableau.com/app/profile/theodor.kivist./viz/NewKTstats/StatsDashboard#1 If you have a question you want us to answer feel free to drop it in a comment, message or drop us an email at turningpointtactics@gmail.com If you want to look at the stats behind your dice I recommend you have a look here: https://jmegner.github.io/KT21Calculator/ All of our links are here: https://linktr.ee/turningpointtactics If you want to find us on Instagram we're at: @turningpointtactics

Turning Point Tactics Warhammer 40000 Kill Team Podcast! If you like what you see/hear and you want more of it you can get early access to all our content on Patreon: https://patreon.com/turningpointtactics If you're in the UK we now have an affiliate link with Element Games, so you can support us while buying all your gaming goods: https://elementgames.co.uk/?d=11006 If you're in the US we now have an affiliate link with Noble Knight Games, so you can support us while buying all your gaming goods: https://www.nobleknight.com/affiliate/aw.asp?B=3&A=1363&Task=Click If you're in Australia we now have an affiliate link with Gap Games so you can support us just by buying minis: https://www.gapgames.com.au/TurningPointTactics If you're in Canada we now have an affiliate link with Fenris Workshop so you can support us just by buying minis: https://shop.fenrisworkshop.com/turningpoint Fenris Workshop specializes in selling diorama products, miniatures, and hobby supplies to all artists, modelers, and wargaming enthusiasts across Canada and the USA. They have an extensive catalog with new arrivals every month. A large selection of second-hand models is available, as well as a strong, rewarding loyalty program through which you can level up your account and earn badges and bonus gifts! If you're looking for a competitive Map Pack we've made one for you! It's available at this link: https://drive.google.com/file/d/1bV8I95LnYSzThPI7DoHUwtxxafaT_d3w/view There's also a version 2! available here: https://drive.google.com/file/d/1wTO-md7T0YEg4Ey3K1pwfv-YVOaXxHEd/view?usp=share_link If you want to find the data provided by HotSauceTeddy you can find them here: https://public.tableau.com/app/profile/theodor.kivist./viz/NewKTstats/StatsDashboard#1 If you have a question you want us to answer feel free to drop it in a comment, message or drop us an email at turningpointtactics@gmail.com If you want to look at the stats behind your dice I recommend you have a look here: https://jmegner.github.io/KT21Calculator/ All of our links are here: https://linktr.ee/turningpointtactics If you want to find us on Instagram we're at: @turningpointtactics

Turning Point Tactics Warhammer 40000 Kill Team Podcast! If you like what you see/hear and you want more of it you can get early access to all our content on Patreon: https://patreon.com/turningpointtactics If you're in the UK we now have an affiliate link with Element Games, so you can support us while buying all your gaming goods: https://elementgames.co.uk/?d=11006 If you're in the US we now have an affiliate link with Noble Knight Games, so you can support us while buying all your gaming goods: https://www.nobleknight.com/affiliate/aw.asp?B=3&A=1363&Task=Click If you're in Australia we now have an affiliate link with Gap Games so you can support us just by buying minis: https://www.gapgames.com.au/TurningPointTactics If you're in Canada we now have an affiliate link with Fenris Workshop so you can support us just by buying minis: https://shop.fenrisworkshop.com/turningpoint Fenris Workshop specializes in selling diorama products, miniatures, and hobby supplies to all artists, modelers, and wargaming enthusiasts across Canada and the USA. They have an extensive catalog with new arrivals every month. A large selection of second-hand models is available, as well as a strong, rewarding loyalty program through which you can level up your account and earn badges and bonus gifts! If you're looking for a competitive Map Pack we've made one for you! It's available at this link: https://drive.google.com/file/d/1bV8I95LnYSzThPI7DoHUwtxxafaT_d3w/view There's also a version 2! available here: https://drive.google.com/file/d/1wTO-md7T0YEg4Ey3K1pwfv-YVOaXxHEd/view?usp=share_link If you want to find the data provided by HotSauceTeddy you can find them here: https://public.tableau.com/app/profile/theodor.kivist./viz/NewKTstats/StatsDashboard#1 If you have a question you want us to answer feel free to drop it in a comment, message or drop us an email at turningpointtactics@gmail.com If you want to look at the stats behind your dice I recommend you have a look here: https://jmegner.github.io/KT21Calculator/ All of our links are here: https://linktr.ee/turningpointtactics If you want to find us on Instagram we're at: @turningpointtactics

Turning Point Tactics Warhammer 40000 Kill Team Podcast! If you like what you see/hear and you want more of it you can get early access to all our content on Patreon: https://patreon.com/turningpointtactics If you're in the UK we now have an affiliate link with Element Games, so you can support us while buying all your gaming goods: https://elementgames.co.uk/?d=11006 If you're in the US we now have an affiliate link with Noble Knight Games, so you can support us while buying all your gaming goods: https://www.nobleknight.com/affiliate/aw.asp?B=3&A=1363&Task=Click If you're in Australia we now have an affiliate link with Gap Games so you can support us just by buying minis: https://www.gapgames.com.au/TurningPointTactics If you're in Canada we now have an affiliate link with Fenris Workshop so you can support us just by buying minis: https://shop.fenrisworkshop.com/turningpoint Fenris Workshop specializes in selling diorama products, miniatures, and hobby supplies to all artists, modelers, and wargaming enthusiasts across Canada and the USA. They have an extensive catalog with new arrivals every month. A large selection of second-hand models is available, as well as a strong, rewarding loyalty program through which you can level up your account and earn badges and bonus gifts! If you're looking for a competitive Map Pack we've made one for you! It's available at this link: https://drive.google.com/file/d/1bV8I95LnYSzThPI7DoHUwtxxafaT_d3w/view There's also a version 2! available here: https://drive.google.com/file/d/1wTO-md7T0YEg4Ey3K1pwfv-YVOaXxHEd/view?usp=share_link If you want to find the data provided by HotSauceTeddy you can find them here: https://public.tableau.com/app/profile/theodor.kivist./viz/NewKTstats/StatsDashboard#1 If you have a question you want us to answer feel free to drop it in a comment, message or drop us an email at turningpointtactics@gmail.com If you want to look at the stats behind your dice I recommend you have a look here: https://jmegner.github.io/KT21Calculator/ All of our links are here: https://linktr.ee/turningpointtactics If you want to find us on Instagram we're at: @turningpointtactics

Turning Point Tactics Warhammer 40000 Kill Team Podcast! If you like what you see/hear and you want more of it you can get early access to all our content on Patreon: https://patreon.com/turningpointtactics If you're in the UK we now have an affiliate link with Element Games, so you can support us while buying all your gaming goods: https://elementgames.co.uk/?d=11006 If you're in the US we now have an affiliate link with Noble Knight Games, so you can support us while buying all your gaming goods: https://www.nobleknight.com/affiliate/aw.asp?B=3&A=1363&Task=Click If you're in Australia we now have an affiliate link with Gap Games so you can support us just by buying minis: https://www.gapgames.com.au/TurningPointTactics If you're in Canada we now have an affiliate link with Fenris Workshop so you can support us just by buying minis: https://shop.fenrisworkshop.com/turningpoint Fenris Workshop specializes in selling diorama products, miniatures, and hobby supplies to all artists, modelers, and wargaming enthusiasts across Canada and the USA. They have an extensive catalog with new arrivals every month. A large selection of second-hand models is available, as well as a strong, rewarding loyalty program through which you can level up your account and earn badges and bonus gifts! If you're looking for a competitive Map Pack we've made one for you! It's available at this link: https://drive.google.com/file/d/1bV8I95LnYSzThPI7DoHUwtxxafaT_d3w/view There's also a version 2! available here: https://drive.google.com/file/d/1wTO-md7T0YEg4Ey3K1pwfv-YVOaXxHEd/view?usp=share_link If you want to find the data provided by HotSauceTeddy you can find them here: https://public.tableau.com/app/profile/theodor.kivist./viz/NewKTstats/StatsDashboard#1 If you have a question you want us to answer feel free to drop it in a comment, message or drop us an email at turningpointtactics@gmail.com If you want to look at the stats behind your dice I recommend you have a look here: https://jmegner.github.io/KT21Calculator/ All of our links are here: https://linktr.ee/turningpointtactics If you want to find us on Instagram we're at: @turningpointtactics

Turning Point Tactics Warhammer 40000 Kill Team Podcast! If you like what you see/hear and you want more of it you can get early access to all our content on Patreon: https://patreon.com/turningpointtactics If you're in the UK we now have an affiliate link with Element Games, so you can support us while buying all your gaming goods: https://elementgames.co.uk/?d=11006 If you're in the US we now have an affiliate link with Noble Knight Games, so you can support us while buying all your gaming goods: https://www.nobleknight.com/affiliate/aw.asp?B=3&A=1363&Task=Click If you're in Australia we now have an affiliate link with Gap Games so you can support us just by buying minis: https://www.gapgames.com.au/TurningPointTactics If you're in Canada we now have an affiliate link with Fenris Workshop so you can support us just by buying minis: https://shop.fenrisworkshop.com/turningpoint Fenris Workshop specializes in selling diorama products, miniatures, and hobby supplies to all artists, modelers, and wargaming enthusiasts across Canada and the USA. They have an extensive catalog with new arrivals every month. A large selection of second-hand models is available, as well as a strong, rewarding loyalty program through which you can level up your account and earn badges and bonus gifts! If you're looking for a competitive Map Pack we've made one for you! It's available at this link: https://drive.google.com/file/d/1bV8I95LnYSzThPI7DoHUwtxxafaT_d3w/view There's also a version 2! available here: https://drive.google.com/file/d/1wTO-md7T0YEg4Ey3K1pwfv-YVOaXxHEd/view?usp=share_link If you want to find the data provided by HotSauceTeddy you can find them here: https://public.tableau.com/app/profile/theodor.kivist./viz/NewKTstats/StatsDashboard#1 If you have a question you want us to answer feel free to drop it in a comment, message or drop us an email at turningpointtactics@gmail.com If you want to look at the stats behind your dice I recommend you have a look here: https://jmegner.github.io/KT21Calculator/ All of our links are here: https://linktr.ee/turningpointtactics If you want to find us on Instagram we're at: @turningpointtactics

This week the crew is back for episode 382!0:30 - Briar has a surprise and a stacked PVP crew with special guest illPhysics5:00 - Getting better in PVP, practice in the Labs with illPhysics17:00 - Cheaters gonna cheat19:00 - The Road to the New PVP Maps27:00 - Favorite vs. Worst: New PVP Maps53:30 - The New Maps and into the Future1:25:30 - This Week in Destiny 1:30:00 - Xbox Closes Devs of Hi-Fi Rush, Evil Within, Prey--------------------------------------------------------Find all of the DCP Members on Twitter: @teft | @TheBriarRabbit | @myelingames | @Mrs5oooWattsaArt by Ash: @AR_McDSocial Media and Twitch Management by Mr_Ar3s: @Mr_Ar3s--------------------------------------------------------Join us on our DCP LIVE Twitch Channel! https://www.twitch.tv/dcp_live/Our Patreon is now LIVE! https://www.patreon.com/dcp_liveJoin our DCP Discord Server! https://discord.gg/dcp--------------------------------------------------------We have a new merch store! Exclusive t-shirts and more incoming!https://store.streamelements.com/dcp_liveSave 5% on Scuf Gaming with code "DCP" https://scufgaming.com/--------------------------------------------------------

Thank you to our friends at RepairPal for providing you this episode. As shop owners we were part of RepairPal's Certified network and you can learn more at RepairPal.com/shops.Show Notes My Facebook Ads are showing to people way outside of my service area (not set up right)My social media doesn't seem to be providing a return on investment (Junk smm)I never see my Google Ads when I search for my business (low budget)I don't show up in the Map Pack when I search for auto repair near me, and I'm searching while I'm in my business (connected to wifi)My website is too slow (pictures too big or cheap hosting)My website doesn't come up when people search for mechanic near me (stock content)I get lots of leads but they don't turn into customers (Your SA sucks)My marketing looks like every other shop's marketing (are you talking to your marketers?)The shop is slow. It's time to turn our marketing back on. (never stop marketing)How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com

Thank you to our friends at RepairPal for providing you this episode. As shop owners we were part of RepairPal's Certified network and you can learn more at RepairPal.com/shops.Show Notes My Facebook Ads are showing to people way outside of my service area (not set up right)My social media doesn't seem to be providing a return on investment (Junk smm)I never see my Google Ads when I search for my business (low budget)I don't show up in the Map Pack when I search for auto repair near me, and I'm searching while I'm in my business (connected to wifi)My website is too slow (pictures too big or cheap hosting)My website doesn't come up when people search for mechanic near me (stock content)I get lots of leads but they don't turn into customers (Your SA sucks)My marketing looks like every other shop's marketing (are you talking to your marketers?)The shop is slow. It's time to turn our marketing back on. (never stop marketing)How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com

In this episode, I discuss 8 strategies that dentists can use to improve their Google Map Pack rankings. I explain what the Google Map Pack is and the ranking criteria that Google uses. I also provide tips on claiming ownership of your Google Business profile, optimizing your profile with relevant information, soliciting and responding to reviews, and updating your profile regularly. Listen to learn how to boost your dental practice's visibility on Google and attract more patients. Download a simple guide to updating your Google Map Packs Ranking here. Chapters00:00Introduction01:06Ranking Criteria05:22Chapter 1: Claiming Ownership of Your Google Business Profile07:05Chapter2: Completing your Google Business Profile10:40Chapter 3: NAP Consistency11:55Chapter 4: Add Products and Services to your GBP13:16Chapter 5: How to List Your Office Hours14:12Chapter 6: Solicit Reviews and Respond to Them16:34Chapter 7: Encourage Activity and Connection on your Google Business Page19:27Chapter 8: Increasing Profile Usage and Updates, Conclusion

Turning Point Tactics Warhammer 40000 Kill Team Podcast! If you like what you see/hear and you want more of it you can get early access to all our content on Patreon: https://patreon.com/turningpointtactics If you're in the UK we now have an affiliate link with Element Games, so you can support us while buying all your gaming goods: https://elementgames.co.uk/?d=11006 If you're in the US we now have an affiliate link with Noble Knight Games, so you can support us while buying all your gaming goods: https://www.nobleknight.com/affiliate/aw.asp?B=3&A=1363&Task=Click If you're in Australia we now have an affiliate link with Gap Games so you can support us just by buying minis: https://www.gapgames.com.au/TurningPointTactics If you're in Canada we now have an affiliate link with Fenris Workshop so you can support us just by buying minis: https://shop.fenrisworkshop.com/turningpoint Fenris Workshop specializes in selling diorama products, miniatures, and hobby supplies to all artists, modelers, and wargaming enthusiasts across Canada and the USA. They have an extensive catalog with new arrivals every month. A large selection of second-hand models is available, as well as a strong, rewarding loyalty program through which you can level up your account and earn badges and bonus gifts! If you're looking for a competitive Map Pack we've made one for you! It's available at this link: https://drive.google.com/file/d/1bV8I95LnYSzThPI7DoHUwtxxafaT_d3w/view There's also a version 2! available here: https://drive.google.com/file/d/1wTO-md7T0YEg4Ey3K1pwfv-YVOaXxHEd/view?usp=share_link If you want to find the data provided by HotSauceTeddy you can find them here: https://public.tableau.com/app/profile/theodor.kivist./viz/NewKTstats/StatsDashboard#1 If you have a question you want us to answer feel free to drop it in a comment, message or drop us an email at turningpointtactics@gmail.com If you want to look at the stats behind your dice I recommend you have a look here: https://jmegner.github.io/KT21Calculator/ All of our links are here: https://linktr.ee/turningpointtactics If you want to find us on Instagram we're at: @turningpointtactics

Turning Point Tactics Warhammer 40000 Kill Team Podcast! If you like what you see/hear and you want more of it you can get early access to all our content on Patreon: https://patreon.com/turningpointtactics If you're in the UK we now have an affiliate link with Element Games, so you can support us while buying all your gaming goods: https://elementgames.co.uk/?d=11006 If you're in the US we now have an affiliate link with Noble Knight Games, so you can support us while buying all your gaming goods: https://www.nobleknight.com/affiliate/aw.asp?B=3&A=1363&Task=Click If you're looking for a competitive Map Pack we've made one for you! It's available at this link: https://drive.google.com/file/d/1bV8I95LnYSzThPI7DoHUwtxxafaT_d3w/view There's also a version 2! available here: https://drive.google.com/file/d/1wTO-md7T0YEg4Ey3K1pwfv-YVOaXxHEd/view?usp=share_link If you're interested in beautiful painting skills make sure to check out Joshuwaaagh on instagram here: https://instagram.com/joshuwaaagh?igshid=YmMyMTA2M2Y= If you want to find the data provided by HotSauceTeddy you can find them here: https://public.tableau.com/app/profile/theodor.kivist./viz/NewKTstats/StatsDashboard#1 If you have a question you want us to answer feel free to drop it in a comment, message or drop us an email at turningpointtactics@gmail.com If you want to look at the stats behind your dice I recommend you have a look here: https://jmegner.github.io/KT21Calculator/ All of our links are here: https://linktr.ee/turningpointtactics If you want to find us on Instagram we're at: @turningpointtactics

Turning Point Tactics Warhammer 40000 Kill Team Podcast! If you like what you see/hear and you want more of it you can get early access to all our content on Patreon: https://patreon.com/turningpointtactics If you're in the UK we now have an affiliate link with Element Games, so you can support us while buying all your gaming goods: https://elementgames.co.uk/?d=11006 If you're in the US we now have an affiliate link with Noble Knight Games, so you can support us while buying all your gaming goods: https://www.nobleknight.com/affiliate/aw.asp?B=3&A=1363&Task=Click If you're looking for a competitive Map Pack we've made one for you! It's available at this link: https://drive.google.com/file/d/1bV8I95LnYSzThPI7DoHUwtxxafaT_d3w/view There's also a version 2! available here: https://drive.google.com/file/d/1wTO-md7T0YEg4Ey3K1pwfv-YVOaXxHEd/view?usp=share_link If you're interested in beautiful painting skills make sure to check out Joshuwaaagh on instagram here: https://instagram.com/joshuwaaagh?igshid=YmMyMTA2M2Y= If you want to find the data provided by HotSauceTeddy you can find them here: https://public.tableau.com/app/profile/theodor.kivist./viz/NewKTstats/StatsDashboard#1 If you have a question you want us to answer feel free to drop it in a comment, message or drop us an email at turningpointtactics@gmail.com If you want to look at the stats behind your dice I recommend you have a look here: https://jmegner.github.io/KT21Calculator/ All of our links are here: https://linktr.ee/turningpointtactics If you want to find us on Instagram we're at: @turningpointtactics

Turning Point Tactics Warhammer 40000 Kill Team Podcast! If you like what you see/hear and you want more of it you can get early access to all our content on Patreon: https://patreon.com/turningpointtactics If you're in the UK we now have an affiliate link with Element Games, so you can support us while buying all your gaming goods: https://elementgames.co.uk/?d=11006 If you're in the US we now have an affiliate link with Noble Knight Games, so you can support us while buying all your gaming goods: https://www.nobleknight.com/affiliate/aw.asp?B=3&A=1363&Task=Click If you're looking for a competitive Map Pack we've made one for you! It's available at this link: https://drive.google.com/file/d/1bV8I95LnYSzThPI7DoHUwtxxafaT_d3w/view There's also a version 2! available here: https://drive.google.com/file/d/1wTO-md7T0YEg4Ey3K1pwfv-YVOaXxHEd/view?usp=share_link If you're interested in beautiful painting skills make sure to check out Joshuwaaagh on instagram here: https://instagram.com/joshuwaaagh?igshid=YmMyMTA2M2Y= If you want to find the data provided by HotSauceTeddy you can find them here: https://public.tableau.com/app/profile/theodor.kivist./viz/NewKTstats/StatsDashboard#1 If you have a question you want us to answer feel free to drop it in a comment, message or drop us an email at turningpointtactics@gmail.com If you want to look at the stats behind your dice I recommend you have a look here: https://jmegner.github.io/KT21Calculator/ All of our links are here: https://linktr.ee/turningpointtactics If you want to find us on Instagram we're at: @turningpointtactics

Turning Point Tactics Kill Team Podcast! If you like what you see/hear and you want more of it you can get early access to all our content on Patreon: https://patreon.com/turningpointtactics If you're in the UK we now have an affiliate link with Element Games, so you can support us while buying all your gaming goods: https://elementgames.co.uk/?d=11006 If you're in the US we now have an affiliate link with Noble Knight Games, so you can support us while buying all your gaming goods: https://www.nobleknight.com/affiliate/aw.asp?B=3&A=1363&Task=Click If you're looking for a competitive Map Pack we've made one for you! It's available at this link: https://drive.google.com/file/d/1bV8I95LnYSzThPI7DoHUwtxxafaT_d3w/view There's also a version 2! available here: https://drive.google.com/file/d/1wTO-md7T0YEg4Ey3K1pwfv-YVOaXxHEd/view?usp=share_link If you're interested in beautiful painting skills make sure to check out Joshuwaaagh on instagram here: https://instagram.com/joshuwaaagh?igshid=YmMyMTA2M2Y= If you want to find the data provided by HotSauceTeddy you can find them here: https://public.tableau.com/app/profile/theodor.kivist./viz/NewKTstats/StatsDashboard#1 If you have a question you want us to answer feel free to drop it in a comment, message or drop us an email at turningpointtactics@gmail.com If you want to look at the stats behind your dice I recommend you have a look here: https://jmegner.github.io/KT21Calculator/ All of our links are here: https://linktr.ee/turningpointtactics If you want to find us on Instagram we're at: @turningpointtactics

If you like what you see/hear and you want more of it you can get early access to all our content on Patreon:   / turningpointtactics   If you're in the UK we now have an affiliate link with Element Games, so you can support us while buying all your gaming goods: https://elementgames.co.uk/?d=11006 If you're in the US we now have an affiliate link with Noble Knight Games, so you can support us while buying all your gaming goods: https://www.nobleknight.com/affiliate... If you're looking for a competitive Map Pack we've made one for you! It's available at this link: https://drive.google.com/file/d/1bV8I... There's also a version 2! available here: https://drive.google.com/file/d/1wTO-... If you're interested in beautiful painting skills make sure to check out Joshuwaaagh on instagram here: https://instagram.com/joshuwaaagh?igs... If you want to find the data provided by HotSauceTeddy you can find them here: https://public.tableau.com/app/profil... If you have a question you want us to answer feel free to drop it in a comment, message or drop us an email at turningpointtactics@gmail.com If you want to look at the stats behind your dice I recommend you have a look here: https://jmegner.github.io/KT21Calcula... All of our links are here: https://linktr.ee/turningpointtactics If you want to find us on Instagram we're at: @turningpointtactics

Turning Point Tactics Kill Team Podcast! If you like what you see/hear and you want more of it you can get early access to all our content on Patreon: https://patreon.com/turningpointtactics If you're in the UK we now have an affiliate link with Element Games, so you can support us while buying all your gaming goods: https://elementgames.co.uk/?d=11006 If you're in the US we now have an affiliate link with Noble Knight Games, so you can support us while buying all your gaming goods: https://www.nobleknight.com/affiliate/aw.asp?B=3&A=1363&Task=Click If you're looking for a competitive Map Pack we've made one for you! It's available at this link: https://drive.google.com/file/d/1bV8I95LnYSzThPI7DoHUwtxxafaT_d3w/view There's also a version 2! available here: https://drive.google.com/file/d/1wTO-md7T0YEg4Ey3K1pwfv-YVOaXxHEd/view?usp=share_link If you're interested in beautiful painting skills make sure to check out Joshuwaaagh on instagram here: https://instagram.com/joshuwaaagh?igshid=YmMyMTA2M2Y= If you want to find the data provided by HotSauceTeddy you can find them here: https://public.tableau.com/app/profile/theodor.kivist./viz/NewKTstats/StatsDashboard#1 If you have a question you want us to answer feel free to drop it in a comment, message or drop us an email at turningpointtactics@gmail.com If you want to look at the stats behind your dice I recommend you have a look here: https://jmegner.github.io/KT21Calculator/ All of our links are here: https://linktr.ee/turningpointtactics If you want to find us on Instagram we're at: @turningpointtactics

Turning Point Tactics Kill Team Podcast! If you like what you see/hear and you want more of it you can get early access to all our content on Patreon: https://patreon.com/turningpointtactics If you're in the UK we now have an affiliate link with Element Games, so you can support us while buying all your gaming goods: https://elementgames.co.uk/?d=11006 If you're in the US we now have an affiliate link with Noble Knight Games, so you can support us while buying all your gaming goods: https://www.nobleknight.com/affiliate/aw.asp?B=3&A=1363&Task=Click If you're looking for a competitive Map Pack we've made one for you! It's available at this link: https://drive.google.com/file/d/1bV8I95LnYSzThPI7DoHUwtxxafaT_d3w/view There's also a version 2! available here: https://drive.google.com/file/d/1wTO-md7T0YEg4Ey3K1pwfv-YVOaXxHEd/view?usp=share_link If you're interested in beautiful painting skills make sure to check out Joshuwaaagh on instagram here: https://instagram.com/joshuwaaagh?igshid=YmMyMTA2M2Y= If you want to find the data provided by HotSauceTeddy you can find them here: https://public.tableau.com/app/profile/theodor.kivist./viz/NewKTstats/StatsDashboard#1 If you have a question you want us to answer feel free to drop it in a comment, message or drop us an email at turningpointtactics@gmail.com If you want to look at the stats behind your dice I recommend you have a look here: https://jmegner.github.io/KT21Calculator/ All of our links are here: https://linktr.ee/turningpointtactics If you want to find us on Instagram we're at: @turningpointtactics

Turning Point Tactics Kill Team Podcast! If you like what you see/hear and you want more of it you can get early access to all our content on Patreon: https://patreon.com/turningpointtactics If you're in the UK we now have an affiliate link with Element Games, so you can support us while buying all your gaming goods: https://elementgames.co.uk/?d=11006 If you're in the US we now have an affiliate link with Noble Knight Games, so you can support us while buying all your gaming goods: https://www.nobleknight.com/affiliate/aw.asp?B=3&A=1363&Task=Click If you're looking for a competitive Map Pack we've made one for you! It's available at this link: https://drive.google.com/file/d/1bV8I95LnYSzThPI7DoHUwtxxafaT_d3w/view There's also a version 2! available here: https://drive.google.com/file/d/1wTO-md7T0YEg4Ey3K1pwfv-YVOaXxHEd/view?usp=share_link If you're interested in beautiful painting skills make sure to check out Joshuwaaagh on instagram here: https://instagram.com/joshuwaaagh?igshid=YmMyMTA2M2Y= If you want to find the data provided by HotSauceTeddy you can find them here: https://public.tableau.com/app/profile/theodor.kivist./viz/NewKTstats/StatsDashboard#1 If you have a question you want us to answer feel free to drop it in a comment, message or drop us an email at turningpointtactics@gmail.com If you want to look at the stats behind your dice I recommend you have a look here: https://jmegner.github.io/KT21Calculator/ All of our links are here: https://linktr.ee/turningpointtactics If you want to find us on Instagram we're at: @turningpointtactics

Turning Point Tactics Kill Team Podcast! If you like what you see/hear and you want more of it you can get early access to all our content on Patreon: https://patreon.com/turningpointtactics If you're in the UK we now have an affiliate link with Element Games, so you can support us while buying all your gaming goods: https://elementgames.co.uk/?d=11006 If you're in the US we now have an affiliate link with Noble Knight Games, so you can support us while buying all your gaming goods: https://www.nobleknight.com/affiliate/aw.asp?B=3&A=1363&Task=Click If you're looking for a competitive Map Pack we've made one for you! It's available at this link: https://drive.google.com/file/d/1bV8I95LnYSzThPI7DoHUwtxxafaT_d3w/view There's also a version 2! available here: https://drive.google.com/file/d/1wTO-md7T0YEg4Ey3K1pwfv-YVOaXxHEd/view?usp=share_link If you're interested in beautiful painting skills make sure to check out Joshuwaaagh on instagram here: https://instagram.com/joshuwaaagh?igshid=YmMyMTA2M2Y= If you want to find the data provided by HotSauceTeddy you can find them here: https://public.tableau.com/app/profile/theodor.kivist./viz/NewKTstats/StatsDashboard#1 If you have a question you want us to answer feel free to drop it in a comment, message or drop us an email at turningpointtactics@gmail.com If you want to look at the stats behind your dice I recommend you have a look here: https://jmegner.github.io/KT21Calculator/ All of our links are here: https://linktr.ee/turningpointtactics If you want to find us on Instagram we're at: @turningpointtactics

Turning Point Tactics Kill Team Podcast! If you like what you see/hear and you want more of it you can get early access to all our content on Patreon: https://patreon.com/turningpointtactics If you're in the UK we now have an affiliate link with Element Games, so you can support us while buying all your gaming goods: https://elementgames.co.uk/?d=11006 If you're in the US we now have an affiliate link with Noble Knight Games, so you can support us while buying all your gaming goods: https://www.nobleknight.com/affiliate/aw.asp?B=3&A=1363&Task=Click If you're looking for a competitive Map Pack we've made one for you! It's available at this link: https://drive.google.com/file/d/1bV8I95LnYSzThPI7DoHUwtxxafaT_d3w/view There's also a version 2! available here: https://drive.google.com/file/d/1wTO-md7T0YEg4Ey3K1pwfv-YVOaXxHEd/view?usp=share_link If you're interested in beautiful painting skills make sure to check out Joshuwaaagh on instagram here: https://instagram.com/joshuwaaagh?igshid=YmMyMTA2M2Y= If you want to find the data provided by HotSauceTeddy you can find them here: https://public.tableau.com/app/profile/theodor.kivist./viz/NewKTstats/StatsDashboard#1 If you have a question you want us to answer feel free to drop it in a comment, message or drop us an email at turningpointtactics@gmail.com If you want to look at the stats behind your dice I recommend you have a look here: https://jmegner.github.io/KT21Calculator/ All of our links are here: https://linktr.ee/turningpointtactics If you want to find us on Instagram we're at: @turningpointtactics

Turning Point Tactics Kill Team Podcast! If you like what you see/hear and you want more of it you can get early access to all our content on Patreon: https://patreon.com/turningpointtactics If you're in the UK we now have an affiliate link with Element Games, so you can support us while buying all your gaming goods: https://elementgames.co.uk/?d=11006 If you're in the US we now have an affiliate link with Noble Knight Games, so you can support us while buying all your gaming goods: https://www.nobleknight.com/affiliate/aw.asp?B=3&A=1363&Task=Click If you're looking for a competitive Map Pack we've made one for you! It's available at this link: https://drive.google.com/file/d/1bV8I95LnYSzThPI7DoHUwtxxafaT_d3w/view There's also a version 2! available here: https://drive.google.com/file/d/1wTO-md7T0YEg4Ey3K1pwfv-YVOaXxHEd/view?usp=share_link If you're interested in beautiful painting skills make sure to check out Joshuwaaagh on instagram here: https://instagram.com/joshuwaaagh?igshid=YmMyMTA2M2Y= If you want to find the data provided by HotSauceTeddy you can find them here: https://public.tableau.com/app/profile/theodor.kivist./viz/NewKTstats/StatsDashboard#1 If you have a question you want us to answer feel free to drop it in a comment, message or drop us an email at turningpointtactics@gmail.com If you want to look at the stats behind your dice I recommend you have a look here: https://jmegner.github.io/KT21Calculator/ All of our links are here: https://linktr.ee/turningpointtactics If you want to find us on Instagram we're at: @turningpointtactics

Turning Point Tactics Kill Team Podcast! Episode 28 covers the latest balance dataslate and the changes it has made to competitive kill team 40000. If you like what you see/hear and you want more of it you can get early access to all our content on Patreon: https://patreon.com/turningpointtactics We now have an affiliate link with Element Games, so you can support us while buying all your gaming goods: https://elementgames.co.uk/?d=11006 If you're looking for a competitive Map Pack we've made one for you! It's available at this link: https://drive.google.com/file/d/1bV8I95LnYSzThPI7DoHUwtxxafaT_d3w/view There's also a version 2! available here: https://drive.google.com/file/d/1wTO-md7T0YEg4Ey3K1pwfv-YVOaXxHEd/view?usp=share_link If you're interested in beautiful painting skills make sure to check out Joshuwaaagh on instagram here: https://instagram.com/joshuwaaagh?igshid=YmMyMTA2M2Y= If you want to find the data provided by HotSauceTeddy you can find them here: https://public.tableau.com/app/profile/theodor.kivist./viz/NewKTstats/StatsDashboard#1 If you have a question you want us to answer feel free to drop it in a comment, message or drop us an email at turningpointtactics@gmail.com If you want to look at the stats behind your dice I recommend you have a look here: https://jmegner.github.io/KT21Calculator/ All of our links are here: https://linktr.ee/turningpointtactics If you want to find us on Instagram we're at: @turningpointtactics

Turning Point Tactics Kill Team Podcast! Episode 29 covers our preparations for Warhammer World as well as some Patreon Priority Questions. Next week we'll cover our review of the tournament If you like what you see/hear and you want more of it you can get early access to all our content on Patreon: https://patreon.com/turningpointtactics If you're in the UK we now have an affiliate link with Element Games, so you can support us while buying all your gaming goods: https://elementgames.co.uk/?d=11006 If you're in the US we now have an affiliate link with Noble Knight Games, so you can support us while buying all your gaming goods: https://www.nobleknight.com/affiliate/aw.asp?B=3&A=1363&Task=Click If you're looking for a competitive Map Pack we've made one for you! It's available at this link: https://drive.google.com/file/d/1bV8I95LnYSzThPI7DoHUwtxxafaT_d3w/view There's also a version 2! available here: https://drive.google.com/file/d/1wTO-md7T0YEg4Ey3K1pwfv-YVOaXxHEd/view?usp=share_link If you're interested in beautiful painting skills make sure to check out Joshuwaaagh on instagram here: https://instagram.com/joshuwaaagh?igshid=YmMyMTA2M2Y= If you want to find the data provided by HotSauceTeddy you can find them here: https://public.tableau.com/app/profile/theodor.kivist./viz/NewKTstats/StatsDashboard#1 If you have a question you want us to answer feel free to drop it in a comment, message or drop us an email at turningpointtactics@gmail.com If you want to look at the stats behind your dice I recommend you have a look here: https://jmegner.github.io/KT21Calculator/ All of our links are here: https://linktr.ee/turningpointtactics If you want to find us on Instagram we're at: @turningpointtactics

Turning Point Tactics Kill Team Podcast! Episode 27 covers the current meta, what's important and whats not as well as answering some patreon priority questions If you like what you see/hear and you want more of it you can get early access to all our content on Patreon: https://patreon.com/turningpointtactics We now have an affiliate link with Element Games, so you can support us while buying all your gaming goods: https://elementgames.co.uk/?d=11006 If you're looking for a competitive Map Pack we've made one for you! It's available at this link: https://drive.google.com/file/d/1bV8I95LnYSzThPI7DoHUwtxxafaT_d3w/view There's also a version 2! available here: https://drive.google.com/file/d/1wTO-md7T0YEg4Ey3K1pwfv-YVOaXxHEd/view?usp=share_link If you're interested in beautiful painting skills make sure to check out Joshuwaaagh on instagram here: https://instagram.com/joshuwaaagh?igshid=YmMyMTA2M2Y= If you want to find the data provided by HotSauceTeddy you can find them here: https://public.tableau.com/app/profile/theodor.kivist./viz/NewKTstats/StatsDashboard#1 If you have a question you want us to answer feel free to drop it in a comment, message or drop us an email at turningpointtactics@gmail.com If you want to look at the stats behind your dice I recommend you have a look here: https://jmegner.github.io/KT21Calculator/ All of our links are here: https://linktr.ee/turningpointtactics If you want to find us on Instagram we're at: @turningpointtactics

The whole tier list video available in one to listen in long form if you prefer! I talk about the various teams post update and try to predict where they'll sit in the competitive tiers. If you like what you see/hear and you want more of it you can get early access to all our content on Patreon: https://patreon.com/turningpointtactics We now have an affiliate link with Element Games, so you can support us while buying all your gaming goods: https://elementgames.co.uk/?d=11006 If you're looking for a competitive Map Pack we've made one for you! It's available at this link: https://drive.google.com/file/d/1bV8I... There's also a version 2! available here: https://drive.google.com/file/d/1wTO-... If you're interested in beautiful painting skills make sure to check out Joshuwaaagh on instagram here: https://instagram.com/joshuwaaagh?igs... If you want to find the data provided by HotSauceTeddy you can find them here: https://public.tableau.com/app/profil... If you have a question you want us to answer feel free to drop it in a comment, message or drop us an email at turningpointtactics@gmail.com If you want to look at the stats behind your dice I recommend you have a look here: https://jmegner.github.io/KT21Calcula... All of our links are here: https://linktr.ee/turningpointtactics If you want to find us on Instagram we're at: @turningpointtactics 00:00 Intro 00:50 Compendium 01:36 D-Tier 10:56 C-Tier 21:03 B-Tier 28:07 A-Tier 37:34 S-Tier 53:45 Outro

Turning Point Tactics Kill Team Podcast! Episode 26 Episode 26 covers playing faster and countering some of the stronger teams in the meta right now If you like what you see/hear and you want more of it you can get early access to all our content on Patreon: https://patreon.com/turningpointtactics We now have an affiliate link with Element Games, so you can support us while buying all your gaming goods: https://elementgames.co.uk/?d=11006 If you're looking for a competitive Map Pack we've made one for you! It's available at this link: https://drive.google.com/file/d/1bV8I95LnYSzThPI7DoHUwtxxafaT_d3w/view There's also a version 2! available here: https://drive.google.com/file/d/1wTO-md7T0YEg4Ey3K1pwfv-YVOaXxHEd/view?usp=share_link If you're interested in beautiful painting skills make sure to check out Joshuwaaagh on instagram here: https://instagram.com/joshuwaaagh?igshid=YmMyMTA2M2Y= If you want to find the data provided by HotSauceTeddy you can find them here: https://public.tableau.com/app/profile/theodor.kivist./viz/NewKTstats/StatsDashboard#1 If you have a question you want us to answer feel free to drop it in a comment, message or drop us an email at turningpointtactics@gmail.com If you want to look at the stats behind your dice I recommend you have a look here: https://jmegner.github.io/KT21Calculator/ All of our links are here: https://linktr.ee/turningpointtactics If you want to find us on Instagram we're at: @turningpointtactics

Turning Point Tactics Kill Team Podcast! Episode 24 Conor & I talk about flamers and why they not quite as good as you may think. We then answer a bunch of questions from our Patreons. If you like what you see/hear and you want more of it you can get early access to all our content on Patreon: https://patreon.com/turningpointtactics We now have an affiliate link with Element Games, so you can support us while buying all your gaming goods: https://elementgames.co.uk/?d=11006 If you're looking for a competitive Map Pack we've made one for you! It's available at this link: https://drive.google.com/file/d/1bV8I95LnYSzThPI7DoHUwtxxafaT_d3w/view There's also a version 2! available here: https://drive.google.com/file/d/1wTO-md7T0YEg4Ey3K1pwfv-YVOaXxHEd/view?usp=share_link If you're interested in beautiful painting skills make sure to check out Joshuwaaagh on instagram here: https://instagram.com/joshuwaaagh?igshid=YmMyMTA2M2Y= If you want to find the data provided by HotSauceTeddy you can find them here: https://public.tableau.com/app/profile/theodor.kivist./viz/NewKTstats/StatsDashboard#1 If you have a question you want us to answer feel free to drop it in a comment, message or drop us an email at turningpointtactics@gmail.com If you want to look at the stats behind your dice I recommend you have a look here: https://jmegner.github.io/KT21Calculator/ All of our links are here: https://linktr.ee/turningpointtactics If you want to find us on Instagram we're at: @turningpointtactics00:00 Intro00:38 Flamers suck...02:50 ...and here's why06:30 King in the North07:50 Ryan's unexpected Inquisition08:20 Round 1: Peter's Vet Guard09:10 Round 2: Ben's Cults11:05 Round 3: Ben's Clowns13:00 Round 4: Ryan's Beastmen16:25 King in the North is worth the trip18:38 How to support Turning Point Tactics22:45 PPQ1: How to break conceal?30:40 PPQ2: Map design with non-standard or mixed terrain40:00 PPQ3: Do you play compendium for fun?43:00 PPQ4: Best way to prepare for Chem-zone terrain?47:45 PPQ5: How to win the fourth objective?57:20 PPQ6: Asymmetric matching in a melee heavy meta1:05:30 PPQ7: How to play HotA on ITD?1:08:15 PPQ8: I casually play Legionary, but I should be playing Fast and Furious...1:10:05 Outro

Turning Point Tactics Kill Team Podcast! Episode 23 Conor & I discuss the dataslate changes and how we think they'll effect the meta. Glass Half Dead's Warpcoven guide is here:    • THE DEFINITVE War...   If you like what you see/hear and you want more of it you can get early access to all our content on Patreon: https://patreon.com/turningpointtactics We now have an affiliate link with Element Games, so you can support us while buying all your gaming goods: https://elementgames.co.uk/?d=11006 If you're looking for a competitive Map Pack we've made one for you! It's available at this link: https://drive.google.com/file/d/1bV8I... There's also a version 2! available here: https://drive.google.com/file/d/1wTO-... If you're interested in beautiful painting skills make sure to check out Joshuwaaagh on instagram here: https://instagram.com/joshuwaaagh?igs... If you want to find the data provided by HotSauceTeddy you can find them here: https://public.tableau.com/app/profil... If you have a question you want us to answer feel free to drop it in a comment, message or drop us an email at turningpointtactics@gmail.com If you want to look at the stats behind your dice I recommend you have a look here: https://jmegner.github.io/KT21Calcula... All of our links are here: https://linktr.ee/turningpointtactics If you want to find us on Instagram we're at: @turningpointtactics 00:00 Intro 01:05 Loot just got more booty 03:15 The power of Rubrics cubed 08:55 Relentless Rotor Returns 11:05 A welcome rise in Police brutality 20:04 How to support Turning Point Tactics 22:43 Conor doesn't understand the rules 25:00 Hearthkyn take a mile 26:55 Cults continue to torment 31:10 Fellgors unravaged 32:56 Can change come too soon? 36:15 An Intercession intervention 43:10 Time to strategise! 44:00 Outro

Neel recently had to interview a number of SEO vendors in preparation for making a change, and felt like he became a bit of an expert in thinking through what agencies can and should provide for you. Neel talks about what you can expect to pay for decent SEO service ($750-$1500 depending on quality) as well as: - Map Pack ranking and the importance of reviews that mention your key words - The importance (and limits) of blogs - The difference between on-page and technical SEO and why you need both Neel also talks about link building and why it is a key part of an overall SEO strategy. If you want to start your own MaidThis Franchise in your market & skip years of trial-and-error, go to www.maidthisfranchise.com If you want a foundations do-it-yourself course on how to start your own remote local business model, check out blueprint.beremotelocal.com

Neel recently had to interview a number of SEO vendors in preparation for making a change, and felt like he became a bit of an expert in thinking through what agencies can and should provide for you. Neel talks about what you can expect to pay for decent SEO service ($750-$1500 depending on quality) as well as: - Map Pack ranking and the importance of reviews that mention your key words - The importance (and limits) of blogs - The difference between on-page and technical SEO and why you need both Neel also talks about link building and why it is a key part of an overall SEO strategy. If you want to start your own MaidThis Franchise in your market & skip years of trial-and-error, go to www.maidthisfranchise.com If you want a foundations do-it-yourself course on how to start your own remote local business model, check out blueprint.beremotelocal.com

Turning Point Tactics Kill Team Podcast! Episode 22 Conor & I discuss Chaos Cults and their rise in the competitive meta, we also touch on Exaction Squad and how they could be fixed in the next balance dataslate. If you like what you see/hear and you want more of it you can get early access to all our content on Patreon: https://patreon.com/turningpointtactics We now have an affiliate link with Element Games, so you can support us while buying all your gaming goods: https://elementgames.co.uk/?d=11006 If you're looking for a competitive Map Pack we've made one for you! It's available at this link: https://drive.google.com/file/d/1bV8I95LnYSzThPI7DoHUwtxxafaT_d3w/view There's also a version 2! available here: https://drive.google.com/file/d/1wTO-md7T0YEg4Ey3K1pwfv-YVOaXxHEd/view?usp=share_link If you're interested in beautiful painting skills make sure to check out Joshuwaaagh on instagram here: https://instagram.com/joshuwaaagh?igshid=YmMyMTA2M2Y= If you want to find the data provided by HotSauceTeddy you can find them here: https://public.tableau.com/app/profile/theodor.kivist./viz/NewKTstats/StatsDashboard#1 If you have a question you want us to answer feel free to drop it in a comment, message or drop us an email at turningpointtactics@gmail.com If you want to look at the stats behind your dice I recommend you have a look here: https://jmegner.github.io/KT21Calculator/ All of our links are here: https://linktr.ee/turningpointtactics If you want to find us on Instagram we're at: @turningpointtactics

Turning Point Tactics Kill Team Podcast! Episode 21 Conor & I discuss the latest 40k Killteam release Ashes of faith! We focus on the Inquisitorial Agents in this review and we give some support to our Patreons answering some priority questions. If you like what you see/hear and you want more of it you can get early access to all our content on Patreon: https://patreon.com/turningpointtactics We now have an affiliate link with Element Games, so you can support us while buying all your gaming goods: https://elementgames.co.uk/?d=11006 If you're looking for a competitive Map Pack we've made one for you! It's available at this link: https://drive.google.com/file/d/1bV8I95LnYSzThPI7DoHUwtxxafaT_d3w/view There's also a version 2! available here: https://drive.google.com/file/d/1wTO-md7T0YEg4Ey3K1pwfv-YVOaXxHEd/view?usp=share_link If you're interested in beautiful painting skills make sure to check out Joshuwaaagh on instagram here: https://instagram.com/joshuwaaagh?igshid=YmMyMTA2M2Y= If you want to find the data provided by HotSauceTeddy you can find them here: https://public.tableau.com/app/profile/theodor.kivist./viz/NewKTstats/StatsDashboard#1 If you have a question you want us to answer feel free to drop it in a comment, message or drop us an email at turningpointtactics@gmail.com If you want to look at the stats behind your dice I recommend you have a look here: https://jmegner.github.io/KT21Calculator/ All of our links are here: https://linktr.ee/turningpointtactics If you want to find us on Instagram we're at: @turningpointtactics Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/hartzmann/paradi... License code: 9AOI1I90AF9GP7LL

Conor and I discuss tactics in our first faction guide for KILLTEAM. We take a deep dive into Space Marines looking at how to best play Intercession Squad in killteam. We analyse TACOPS, equipment, gameplan and tactics to hopefully give you a competitive edge when playing your next tournament or casual match! Let us know your thoughts, we're keen to keep improving and this was obviously just the first video with many options for refinement. If you like what you see/hear and you want more of it you can get early access to all our content on Patreon: https://patreon.com/turningpointtactics We now have an affiliate link with Element Games, so you can support us while buying all your gaming goods: https://elementgames.co.uk/?d=11006 If you're looking for a competitive Map Pack we've made one for you! It's available at this link: https://drive.google.com/file/d/1bV8I95LnYSzThPI7DoHUwtxxafaT_d3w/view There's also a version 2! available here: https://drive.google.com/file/d/1wTO-md7T0YEg4Ey3K1pwfv-YVOaXxHEd/view?usp=share_link If you're interested in beautiful painting skills make sure to check out Joshuwaaagh on instagram here: https://instagram.com/joshuwaaagh?igshid=YmMyMTA2M2Y= If you want to find the data provided by HotSauceTeddy you can find them here: https://public.tableau.com/app/profile/theodor.kivist./viz/NewKTstats/StatsDashboard#1 If you have a question you want us to answer feel free to drop it in a comment, message or drop us an email at turningpointtactics@gmail.com If you want to look at the stats behind your dice I recommend you have a look here: https://jmegner.github.io/KT21Calculator/ All of our links are here: https://linktr.ee/turningpointtactics If you want to find us on Instagram we're at: @turningpointtactics Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/hartzmann/paradi... License code: 9AOI1I90AF9GP7LL

Episode 20 Conor and I welcome our very special guest  @GlassHalfDead  to chat about the brand new killteam release GALLOWFALL! Recently I was able to get onto  @fullscalewargaming  to play a game of Gallowfall which you can watch here: https://youtu.be/IqWwQDvjikg Check out @siddypainter on instagram: https://instagram.com/siddypainter?igshid=YmMyMTA2M2Y= We now have an affiliate link with Element Games, so you can support us while buying all your gaming goods: https://elementgames.co.uk/?d=11006 If you're looking for a competitive Map Pack we've made one for you! It's available at this link: https://drive.google.com/file/d/1bV8I95LnYSzThPI7DoHUwtxxafaT_d3w/view There's also a version 2! available here: https://drive.google.com/file/d/1wTO-md7T0YEg4Ey3K1pwfv-YVOaXxHEd/view?usp=share_link If you're interested in beautiful painting skills make sure to check out Joshuwaaagh on instagram here: https://instagram.com/joshuwaaagh?igshid=YmMyMTA2M2Y= If you want to find the data provided by HotSauceTeddy you can find them here: https://public.tableau.com/app/profile/theodor.kivist./viz/NewKTstats/StatsDashboard#1 If you have a question you want us to answer feel free to drop it in a comment, message or drop us an email at turningpointtactics@gmail.com If you want to look at the stats behind your dice I recommend you have a look here: https://jmegner.github.io/KT21Calculator/ All of our links are here: https://linktr.ee/turningpointtactics If you want to find us on Instagram we're at: @turningpointtactics If you like what you see/hear and you want more of it you can get early access to all our content on Patreon: https://patreon.com/turningpointtactics Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/hartzmann/paradi... License code: 9AOI1I90AF9GP7LL 00:00 Intro 01:00 Who is Andy? 01:50 Full Scale Wargaming 02:57 Why Kill Team? 04:26 Andy's Kill Team Selection 05:41 Andy's Kill Theme 06:55 Andy's tournament plans 09:00 1st place at Makeawish Tournament for Orphans 11:12 Andy's Tactical Tip 12:32 Andy's playstyle 14:00 Andy's next Kill Team wish list 16:30 How to support Turning Point Tactics 17:45 Gallowfall 18:29 Halfling Savages 19:27 Wolves in sheep's clothing 20:11 Andy's hot take 21:28 Frenzy with benefits 22:46 Conor's hot take 24:22 Ryan's hot take 25:15 Conor's look at Hearthkyn 27:38 Ryan's look at Hearthkyn 28:36 Andy's initial preference 29:29 Ryan's meta-chaser alibi 30:35 Ryan's baseless prediction 31:28 Conor's reasoned assessment 32:56 Andy's key takeaway 34:55 Is 4" enough? 35:37 2023: Year of the ram 39:00 Can you slow the unstoppable stampede? 40:57 What if two G.O.A.Ts battle for Alpha? 42:31 Full Scale Wargaming Battle Report 44:44 Second greeting 45:25 What does the future hold for Andy? 48:19 Outro

Episode 19 of Turning Point Tactics the competitive killteam 40k podcast. Conor & I discuss the Warhammer FEST reveals and have a special guest Jason on to talk about an exciting upcoming tournament. Check out @siddypainter on instagram: https://instagram.com/siddypainter?igshid=YmMyMTA2M2Y= We now have an affiliate link with Element Games, so you can support us while buying all your gaming goods: https://elementgames.co.uk/?d=11006 If you're looking for a competitive Map Pack we've made one for you! It's available at this link: https://drive.google.com/file/d/1bV8I95LnYSzThPI7DoHUwtxxafaT_d3w/view There's also a version 2! available here: https://drive.google.com/file/d/1wTO-md7T0YEg4Ey3K1pwfv-YVOaXxHEd/view?usp=share_link If you're interested in beautiful painting skills make sure to check out Joshuwaaagh on instagram here: https://instagram.com/joshuwaaagh?igshid=YmMyMTA2M2Y= If you want to find the data provided by HotSauceTeddy you can find them here: https://public.tableau.com/app/profile/theodor.kivist./viz/NewKTstats/StatsDashboard#1 If you have a question you want us to answer feel free to drop it in a comment, message or drop us an email at turningpointtactics@gmail.com If you want to look at the stats behind your dice I recommend you have a look here: https://jmegner.github.io/KT21Calculator/ All of our links are here: https://linktr.ee/turningpointtactics If you want to find us on Instagram we're at: @turningpointtactics If you like what you see/hear and you want more of it you can get early access to all our content on Patreon: https://patreon.com/turningpointtactics Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/hartzmann/paradi... License code: 9AOI1I90AF9GP7LL 00:00 Intro 00:40 Who is Jason? 01:16 Why KillTeam? 03:00 The origins of Nottingham KT Crew 03:45 How to grow a KT community 04:25 Roll Call! 05:56 Jason's current KT selection 06:50 Jason's past and future tournaments 09:45 Set your own win condition 11:05 Jason's tactical tip: "Be flexible" 13:10 How to support Turning Point Tactics 14:15 Warhammer Fest 2023 15:13 Fest - High competitive level 17:08 Fest - Bracketing 27:24 Fest - Atmosphere 30:07 Fest - Reveals 30:36 Nobody expects the Imperial Inquisition! 33:20 Chaos Cultists are the Thing 36:39 StrikeForce Overkill Death Punch 5000 40:56 Custodes at Warhammer Fest 2023 42:14 The Emperor's New Guns 43:00 Warhammer Fest 2023 Champion 44:36 Warhammer Fest 2023 Second 45:25 Warhammer Fest 2023 Third 46:20 The Roadmap 48:12 What would a new KillZone look like? 48:44 When will the 'Nids drop? 50:10 KillTeam Annual 52:00 Jason's upcoming tournament 53:22 Nott's KT scene 54:22 Why is Nott's KT so good? 56:18 Pretty models 57:32 Siddy Painter Shoutout 57:53 The Sanctury venue 1:00:36 Further community growth tips 1:03:25 How to join the Nottingham KillTeam Crew 1:05:27 Epilogue 1:09:43 Outro

Episode 18 of Turning Point Tactics the competitive killteam 40k podcast. Conor & I answer questions from our Patreons and then go into the tactical tip about match analysis. We now have an affiliate link with Element Games, so you can support us while buying all your gaming goods: https://elementgames.co.uk/?d=11006 If you're looking for a competitive Map Pack we've made one for you! It's available at this link: https://drive.google.com/file/d/1bV8I... There's also a version 2! available here: https://drive.google.com/file/d/1wTO-... If you're interested in beautiful painting skills make sure to check out Joshuwaaagh on instagram here: https://instagram.com/joshuwaaagh?igs... If you want to find the data provided by HotSauceTeddy you can find them here: https://public.tableau.com/app/profil... If you have a question you want us to answer feel free to drop it in a comment, message or drop us an email at turningpointtactics@gmail.com If you want to look at the stats behind your dice I recommend you have a look here: https://jmegner.github.io/KT21Calcula... All of our links are here: https://linktr.ee/turningpointtactics If you want to find us on Instagram we're at: @turningpointtactics If you like what you see/hear and you want more of it you can get early access to all our content on Patreon: https://patreon.com/turningpointtactics Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/hartzmann/paradi... License code: 9AOI1I90AF9GP7LL

Episode 17 of Turning Point Tactics the competitive killteam 40k podcast. Conor & I discuss talk through the balance dataslate and what it really means for competitive play. We now have an affiliate link with Element Games, so you can support us while buying all your gaming goods: https://elementgames.co.uk/?d=11006 If you're looking for a competitive Map Pack we've made one for you! It's available at this link: https://drive.google.com/file/d/1bV8I... If you're interested in beautiful painting skills make sure to check out Joshuwaaagh on instagram here: https://instagram.com/joshuwaaagh?igs... If you want to find the data provided by HotSauceTeddy you can find them here: https://public.tableau.com/app/profil... If you have a question you want us to answer feel free to drop it in a comment, message or drop us an email at turningpointtactics@gmail.com If you want to look at the stats behind your dice I recommend you have a look here: https://jmegner.github.io/KT21Calcula... All of our links are here: https://linktr.ee/turningpointtactics If you want to find us on Instagram we're at: @turningpointtactics If you like what you see/hear and you want more of it you can get early access to all our content on Patreon: https://patreon.com/turningpointtactics Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/hartzmann/paradi... License code: 9AOI1I90AF9GP7LL

This episode we delve into one of my favorite systems and an expansion that is designed to emulate first person shooter video games like Doom, Quake, and Unreal Tournament. Stay Frosty PDF on itch.io https://caseyg.itch.io/stay-frosty Slipgate Chokepoint & Ectotectonics PDFs on itch.io https://andrewwalter.itch.io/ Stay Frosty PDF on DrivethruRPG https://www.drivethrurpg.com/product/206742/Stay-Frosty Slipgate Chokepoint, Map Pack and Ectotectonics PDFs on DrivethruRPG https://www.drivethrurpg.com/browse/pub/16169/Forgotten-Oubliette-of-Forgetfulness Stay Frosty print on Lulu ⁠https://www.lulu.com/shop/casey-garske/stay-frosty/paperback/product-23093720.html?page=1&pageSize=4⁠ Slipgate Chokepoint print & PDF at Exalted Funeral https://www.exaltedfuneral.com/products/slipgate-chokepoint Ectotectonics print & PDF at Exalted Funeral https://www.exaltedfuneral.com/products/ectotectonics-slipgate-chokepoint-adventure Ways to contact me: Google Voice Number for US callers: (540) 445-1145 Speakpipe for international callers: https://www.speakpipe.com/NerdsRPGVarietyCast  The podcast's email at nerdsrpgvarietycast 'at' gmail 'dot' com Find me on a variety of discords including the Audio Dungeon Discord. Home page for this show https://nerdsrpgvarietycast.carrd.co/ Home page for Cerebrevore, the TTRPG panel discussion podcast https://cerebrevore.carrd.co/ Come to: GrogCon in Orlando, FL on 29 Sep to 1 Oct, 2023 ⁠https://www.grogcon.com/grogcon4/⁠ Proud member of the Grog-talk Empire having been bestowed the title of The Governor Most Radiant Grandeur Baron The Belligerent Hero of The Valley. ⁠https://www.grogcon.com/podcast/⁠ --- Send in a voice message: https://podcasters.spotify.com/pod/show/jason376/message

Episode 16 of Turning Point Tactics the competitive killteam 40k podcast. Conor & I discuss Turning Point 1 and how best to develop a gameplan... unfortunately GW released the balance dataslate after we recorded this so some stuff has changed. We'll update you with the latest advice in the next episode. We now have an affiliate link with Element Games, so you can support us while buying all your gaming goods: https://elementgames.co.uk/?d=11006 If you're looking for a competitive Map Pack we've made one for you! It's available at this link: https://drive.google.com/file/d/1bV8I95LnYSzThPI7DoHUwtxxafaT_d3w/view If you're interested in beautiful painting skills make sure to check out Joshuwaaagh on instagram here: https://instagram.com/joshuwaaagh?igshid=YmMyMTA2M2Y= If you want to find the data provided by HotSauceTeddy you can find them here: https://public.tableau.com/app/profile/theodor.kivist./viz/NewKTstats/StatsDashboard#1 If you have a question you want us to answer feel free to drop it in a comment, message or drop us an email at turningpointtactics@gmail.com If you want to look at the stats behind your dice I recommend you have a look here: https://jmegner.github.io/KT21Calculator/ All of our links are here: https://linktr.ee/turningpointtactics If you want to find us on Instagram we're at: @turningpointtactics If you like what you see/hear and you want more of it you can get early access to all our content on Patreon: https://patreon.com/turningpointtactics Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/hartzmann/paradi... License code: 9AOI1I90AF9GP7LL

Episode 15 of Turning Point Tactics the competitive killteam 40k podcast. Conor & I discuss the scouting step and how best to use it for benefit in TP2 and later into the game. We now have an affiliate link with Element Games, so you can support us while buying all your gaming goods: https://elementgames.co.uk/?d=11006 If you're looking for a competitive Map Pack we've made one for you! It's available at this link: https://drive.google.com/file/d/1bV8I95LnYSzThPI7DoHUwtxxafaT_d3w/view If you're interested in beautiful painting skills make sure to check out Joshuwaaagh on instagram here: https://instagram.com/joshuwaaagh?igshid=YmMyMTA2M2Y= If you want to find the data provided by HotSauceTeddy you can find them here: https://public.tableau.com/app/profile/theodor.kivist./viz/NewKTstats/StatsDashboard#1 If you have a question you want us to answer feel free to drop it in a comment, message or drop us an email at turningpointtactics@gmail.com If you want to look at the stats behind your dice I recommend you have a look here: https://jmegner.github.io/KT21Calculator/ All of our links are here: https://linktr.ee/turningpointtactics If you want to find us on Instagram we're at: @turningpointtactics If you like what you see/hear and you want more of it you can get early access to all our content on Patreon: https://patreon.com/turningpointtactics Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/hartzmann/paradi... License code: 9AOI1I90AF9GP7LL

Episode 14 of Turning Point Tactics the competitive killteam 40k podcast.  This week we recap the LWG Season 2 tournament held at the Bad Moon Cafe.  With 36 players in attendance I took Blooded and Conor took Kroot. We also cover off some questions from our Patreons!   If you're looking for a competitive Map Pack we've made one for you! It's available at this link: https://drive.google.com/file/d/1bV8I95LnYSzThPI7DoHUwtxxafaT_d3w/view   If you're interested in beautiful painting skills make sure to check out Joshuwaaagh on instagram here: https://instagram.com/joshuwaaagh?igshid=YmMyMTA2M2Y=   If you want to find the data provided by HotSauceTeddy you can find them here: https://public.tableau.com/app/profile/theodor.kivist./viz/NewKTstats/StatsDashboard#1   If you have a question you want us to answer feel free to drop it in a comment,  message or drop us an email at turningpointtactics@gmail.com   If you want to look at the stats behind your dice I recommend you have a look here: https://jmegner.github.io/KT21Calculator/   All of our links are here: https://linktr.ee/turningpointtactics  If you want to find us on Instagram we're at: @turningpointtactics   If you like what you see/hear and you want more of it you can get early access to all our content on Patreon: https://patreon.com/turningpointtactics   Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/hartzmann/paradi... License code: 9AOI1I90AF9GP7LL

Being visible in today's ever-competitive SERPs is more important than ever. Improve your local search visibility with these 12 tactics.Author: Winston BurtonSource: https://www.searchenginejournal.com/local-seo-tips-serps-map-pack/397587/Sponsored by: BrightLocal.comOffer: brightlocal.com/bestseopodcast $75 worth of citation builder credits once you have signed up for a Multi-Business and SEO Pro Plan/Subscription. Mention “Best SEO Podcast”---The Unknown Secrets of Internet Marketing podcast is a weekly podcast hosted by internet marketing experts Matt Bertram and Chris Burres. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt and Chris share their own experiences and strategies, as well as their own successes and failures, to help listeners learn from their experiences and apply the same principles to their own businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Please leave us a review if you enjoyed this podcast: https://g.page/r/CccGEk37CLosEB0/reviewFind more great episodes here: bestseopodcast.com/Follow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram & Chris BurresDisclaimer: For Educational and Entertainment purposes Only.

Episode 13 of Turning Point Tactics the competitive killteam 40k podcast. This week we talk about deployment and give some of our best tips so you can have a game winning strategy! If you're looking for a competitive Map Pack we've made one for you! It's available at this link: https://drive.google.com/file/d/1bV8I... If you're interested in beautiful painting skills make sure to check out Joshuwaaagh on instagram here: https://instagram.com/joshuwaaagh?igs... If you want to find the data provided by HotSauceTeddy you can find them here: https://public.tableau.com/app/profil... If you have a question you want us to answer feel free to drop it in a comment, message or drop us an email at turningpointtactics@gmail.com If you want to look at the stats behind your dice I recommend you have a look here: https://jmegner.github.io/KT21Calcula... All of our links are here: https://linktr.ee/turningpointtactics If you want to find us on Instagram we're at: @turningpointtactics If you like what you see/hear and you want more of it you can get early access to all our content on Patreon: https://patreon.com/turningpointtactics

Episode 12 of Turning Point Tactics the competitive killteam 40k podcast. This week we return with a now familiar guest Clostry the recent winner at the 68 player warhammer world tournament and member of the Turning Point Tactics team. This is the 2nd half of the episode re-recorded so we could pack it with tactical tips and Q&A for all you fine folk. Let us know what you think of the scouting step changes, are they good or bad? If you're looking for a competitive Map Pack we've made one for you! It's available at this link: https://drive.google.com/file/d/1bV8I95LnYSzThPI7DoHUwtxxafaT_d3w/view If you're interested in beautiful painting skills make sure to check out Joshuwaaagh on instagram here: https://instagram.com/joshuwaaagh?igshid=YmMyMTA2M2Y= If you want to find the data provided by HotSauceTeddy you can find them here: https://public.tableau.com/app/profile/theodor.kivist./viz/NewKTstats/StatsDashboard#1 If you have a question you want us to answer feel free to drop it in a comment, message or drop us an email at turningpointtactics@gmail.com If you want to look at the stats behind your dice I recommend you have a look here: https://jmegner.github.io/KT21Calculator/ All of our links are here: https://linktr.ee/turningpointtactics If you want to find us on Instagram we're at: @turningpointtactics If you like what you see/hear and you want more of it you can get early access to all our content on Patreon: https://patreon.com/turningpointtactics Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/hartzmann/paradi... License code: 9AOI1I90AF9GP7LL 00:00 Intro 01:00 Clostry's Tactical Tip 03:42 Ryan's Tactical Tip 05:53 Question 1 08:30 Keep your opponent honest 09:55 Question 2 11:46 Keep your Elites alive 13:00 Question 3 14:08 Play to your strengths 14:48 The Old Bait & Switch 17:35 Question 4 19:39 Don't move block yourself 21:34 Question 5 25:28 Analyse the mid-board 27:20 Question 6 30:11 Fortify Scouting Step Good or Bad? 34:05 TTS Maps & Models 35:53 Fortify discussion continued 42:00 Meta-watch 43:26 Outro

In this episode, I talk about ways that you can get your local small business into the Google Map Pack. Google search provides the best possible answer to a local user search and if your business is one of them, you will benefit over your competition. Take these tips into consideration when building out your Google Business Profile, as well as your website. Let's get started! Sign up for a consultation https://www.a1contentservices.com Click To Support My Podcast - start your Amazon shopping with my link, it's FREE and helps support my PODCAST Thanks for listening. https://www.twitter.com/a1content - continue the conversation with #a1content https://www.tiktok.com/@a1content *using my affiliate links will earn me a small commission without costing you anything additional while shopping. Thank you for supporting! More Info: searchenginejournal.com/local-seo-serps-map-pack-tips/465041/ --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/a1content-marketing-seo/message

What you'll learn in this episode: How your location affects SEO, and why firms in major metros need to market differently than rural or suburban firms How traditional advertising and brand building can complement SEO What end-to-end SEO is, and why Chris' company does nothing but SEO How long you can expect to work with an SEO firm before seeing results Why it's better to not do SEO at all than do it halfheartedly About Chris Dreyer Chris Dreyer is the CEO and Founder of Rankings.io, an SEO agency that helps elite personal injury law firms land serious injury and auto accident cases through Google's organic search results. His company has the distinction of making the Inc. 5000 list four years in a row. Chris's journey in legal marketing has been a saga, to say the least. A world-ranked collectible card game player in his youth, Chris began his “grown up” career with a History Education degree and landed a job out of college as a detention room supervisor. The surplus of free time in that job allowed him to develop a side hustle in affiliate marketing, where (at his apex) he managed over 100 affiliate sites simultaneously, allowing him to turn his side gig into a full-time one. When his time in affiliate marketing came to an end, he segued into SEO for attorneys, while also having time to become a top-ranked online poker player. Today, Chris is the CEO and founder of Rankings.io, an SEO agency specializing in elite personal injury law firms and 4x consecutive member of the Inc. 5000. In addition to owning and operating Rankings, Chris is a real estate investor and podcast host, as well as a member of the Forbes Agency Council, the Rolling Stone Culture Council, Business Journals Leadership Trust, Fast Company Executive Board, and Newsweek Expert Forum. Chris's first book, Niching Up: The Narrower the Market, the Bigger the Prize, is slated for release in late 2022. Additional Resources Chris Dreyer LinkedIn Rankings.io Twitter Rankings.io Facebook Rankings.io Instagram Transcript: SEO is a complicated beast. If you want to conquer it, you have to go in ready to swing, according to Chris Dreyer. As CEO of Rankings.io, Chris specializes in working with personal injury lawyers and law firms to get them on the first page of Google in competitive markets. He joined the Law Firm Marketing Catalyst Podcast to talk about how the “proximity factor” affects Google rankings; why your content is the first area to target if you want to improve your rankings; and how SEO, digital marketing and traditional advertising all work together to build your brand. Read the episode transcript here. Sharon: Welcome to The Law Firm Marketing Catalyst Podcast. Today, my guest is Chris Dreyer, CEO of Rankings.io. His firm specializes in working with elite personal injury firms, helping them to generate auto accident and other cases involving serious personal injury. He does this through Google's organic keyword search rankings which, to me, is quite a challenge. This is a very competitive market, and it's one that requires a very healthy budget if you're going to be successful. Today, Chris is going to tell us about his journey and some of what he's learned along the way. Chris, welcome to the program. Chris: Sharon, thanks so much for having me. Sharon: Great to have you. Tell us about your career path. You weren't five years old saying this is what you wanted to do. Chris: I've always been an entrepreneur. I saw my uncle. My uncle's a very successful business CEO for many organizations. He's had a really interesting career path. I told my parents before I went to college that no matter what I got a degree in, I was going to start and own my business at one point, and they were on the same page. I ended up getting a history education degree. I was a teacher, and I was working in a detention room when I typed in “how to make money online,” probably the worst query you could possibly type in. But I found a basic course that taught me the fundamentals of digital marketing and I pursued that. By the end of my second year teaching, I was making about four times the amount from that than I got from teaching. So, I went all in and did some affiliate marketing. I had some ups and downs with that. Then I went and worked for another agency and rose to their lead consultant. Then I had an epiphany and thought, “I think I can do this myself. I think I can do it better,” and that's what I did. That's when I started. At the time, it was attorney rankings. Sharon: Wow! Had you played around with attorney rankings before, when you were a teacher and just typing away? Chris: When I worked for this digital agency that's no longer in business, they were a generalist agency, but they worked with many law firms and attorneys. I was their lead account manager. I just enjoyed working with them. I enjoyed the competition and the satisfaction I would get from ranking a site in a more competitive vertical. That's how I chose legal. I wanted to look for something that had a longstanding business. I didn't want to jump into something fast or tech-related that could be changing all the time; I wanted something with a little bit more longevity. Sharon: Did you ever want to be a lawyer yourself? Chris: I ask that to myself all the time. I think about it now, mainly because of all the relationships I have, how easy it could be for a referral practice. We have our own agency and I know how to generate leads now. So, I ask myself that a lot. That's a 2½ to 3-year commitment. You never know; I may end up getting my degree. Sharon: There are a lot of history majors who went into law and then probably decided they wanted to do something else, so that's a great combination you have. It's Rankings.io. What's the .io? Chris: There are these new top-level domain extensions. There are .org, .net, .com. Now you see stuff like .lawyer or .red. There are all kinds of different categories of those domains. Tech companies frequently use .io, standing for “input” and “output.”  How I look at it, or how I make the justification for it, is that if you invest in us, you get cases—input/output. Sharon: Can you make up your own top level or is there a list somewhere? Chris: There's a big list. GoDaddy and NameSheet.com have many of them. In legal specifically, there's .law, there's . attorney, there's .lawyer, I believe even .legal. Most industries have their own top-level domain extension now. Sharon: I've seen .io, but I never knew what it stood for. You don't see it that often. I happened to be Googling somebody in Ireland the other day. Most of the places were using .com, but this was using .ie, and I thought, “What is .ie?” but it turns out it was Ireland. Tell us a little about your business. What kinds of clients do you have? Is there seasonality? Chris: We help personal injury attorneys. We primarily work with personal injury law firms that are midsize to large. Typically not solo practitioners and new firms, but more established firms trying to break into major markets in metropolitan areas, your Chicagos, your Philadelphias, your bigger cities that have a lot of competition. We've been around since 2013. We don't work with a high volume of clients because our investments are higher, because to rank in these big cities takes a lot of quantitative actions, a lot of production. We currently work with around 45 to 50 firms, and that's what we do. We do search engine optimization for personal injury law firms. Sharon: Search engine optimization for personal injury law firms. To me, that seems like a lot. It's great. Are these typically smaller firms that are in—I don't know—Podunk, Iowa, and they say, “I want to go to the big city”? Is that what happens? Chris: Typically, it's one of two things. It's either a TV, radio, traditional advertiser that wants to focus more on digital that has a larger investment. They have more capital to invest. Or, it's someone that wants to get creative and focus on digital to try to take market share away from the big TV advertisers. Most of the time it's individuals in big cities because there are tons of personal injury attorneys. Right now, I'm in Marion, Illinois. There's a handful of attorneys. Most of them aren't focused on marketing. Just by the nature of having a practice, they typically show up in the Map Pack. That's not the case in Chicago. You actually have to aggressively market to show up on the first page of Google. Sharon: If somebody's already spending a lot of money on TV or radio or billboards in Chicago, are your clients people who have turned around and said, “I can do better if I put this money all into digital and rankings.” Does that happen? Chris: I personally am not an “or.” I'm an “and.” You did TV? Well, let's also do SEO. Let's also do pay-per-click. I like the omnichannel approach. I think there are two types of marketing. There is lead generation and direct response. That's your pay-per-click, your SEO, things like that. Then there's demand generation and brand building. The thing about demand generation and brand building is they actually complement direct response, and you can get lower cost per acquisition. To give you an example, if you're a big TV advertiser and have an established brand, and someone types something into Google, you may capture that click because they recognize your company as opposed to someone that isn't as known. I think they all work together. Of course, we're always playing the attention arbitrage game. We want to go to the locations where our money can carry the most weight to get us the most attention. For example, right now, individuals are going to TikTok and Instagram Reels and YouTube Shorts because there isn't the same amount of competition there. That's where a lot of tension and competition are occurring. It's a constant game, and it's something to be apprised of and aware of what's going on. Sharon: Is that something you also do in terms of rankings? Do you do TikTok or Instagram or anything like that, or Google My Business? Is it all of those? Chris: We use that ourselves to market our business because we're omnichannel, but for our clients, we focus solely on design and SEO. That's simply because we have intense focus and expertise in those areas. We want to be the best in the world and really dialed in to all the fundamental changes that occur. But knowing that limitation, knowing that there is more effort and sacrifice if someone wants to come to us because we don't do everything, we like to be aware of who is providing services in those other areas. Who's the best at pay-per-click, who's the best at social media. We try to make it as easy as possible to get our clients help in those areas too. Sharon: How do you keep up with everything? There are so many different things. Chris: Obsession. I think of it as a game. I always tell people that running a digital agency is like a game that pays me. I truly believe that, because I enjoy what I do. I don't love the quote that if you love what you do, you never work a day in your life. I don't believe that's completely true, but I don't have the same stressors and I enjoy what I do. So, that's an obsession. Sharon: So that's dinner-table talk. Chris: Oh, yeah. Sharon: What keeps you attracted to attorneys? A lot of people say, “O.K., I've had it.” What keeps you attracted? Chris: I think they're providing a good service to the common individual and fighting against big insurance companies. Generally, they get a bad rap, particularly personal injury attorneys. They're referred to as ambulance chasers. Sometimes individuals get creative, and they refer to me and our agency as an ambulance-chaser chaser. But in general, they're the plaintiffs; they're trying to help individuals that have been injured. I think where they get a bad rap is sometimes people are banging down their doors and soliciting them right after they're injured or in the hospital bed. Other times, you'll see these big billboards where it's like, “How could you possibly put that up on a billboard?” There's a complete lack of EQ or empathy. It's like, “Congratulations. You just lost a leg. Contact us,” or “Congratulations. Someone's seriously hurt.” It's just the wrong messaging. That's where they get a bad rap, but the overwhelming majority are truly trying to provide value and help these injured victims. Sharon: Do you ever work with defense firms or law firms that aren't personal injury? Chris: That's a good question. Our focus and expertise is personal injury, and what I tell other businesses and my peers is that it gives us optionality. If I think we can help a law firm and we can serve them and continue to provide extreme value, we will selectively take those opportunities. Right now we have about 45 clients, and I think three of them aren't personal injury law firms. It just happened to be the perfect prospect for us. They were in competitive markets. They had these clearly defined goals and brands, and we wanted to help them. Sharon: How about other legal services, like—I forget; I think it's Legal Voice or something like that. If it's a graphics firm that does graphics for trials, do you work with that kind of firm? Chris: We've worked with some. I can't think of any specifically. I would say our business is more focused on the front end, the marketing and awareness side, and less on the sales intake or operations side. Operations would be your trials and customer service and things like that. At this point in time, we're focused solely on lead generation, and that's an issue upon itself. Our job is to overwhelm the sales department. Intake is a whole different ballgame. Sometimes intake has to be addressed, but it's not us. We have referrals that we give for that. Sharon: Do you work with only lawyers, or do you work with marketing directors at these firms? Who are you typically working with? Chris: Most of the time it's the lead attorney. There are some firms that have a CMO or a marketing manager, but I would say that's the minority. When they get a CMO, typically it's at your higher eight-figure or nine-figure firms, and they will start to bring these services in-house. So, most of the time it's still the lead attorney. Sharon: You used a term I hadn't heard before, end-to-end SEO. What does that mean? Chris: It's a great question. A lot of digital agencies that are full-service, they'll offer design and social and PPC. They have a very narrow span of control, meaning you get assigned a SEO specialist, and that SEO specialist is supposed to be able to write content, optimize your site, do your local SEO, do your link building. Look, I don't believe in unicorns. I don't think people have the skillset to do all of those. So, when I say end-to-end, we have a dedicated content department with writers; we have a dedicated, on-site SEO and technical department to optimize your site; we have a dedicated local department that only works with local maps and helps you on the Map Pack; we have a dedicated link-building department. It's the full spectrum of SEO as opposed to getting these generalists, where maybe they're good at one thing and not good at the other things. Sharon: Do you think your market understands the term end-to-end SEO? Chris: Probably not. I probably should work on the copyrighting a little bit, but I do like to make that distinction. Even though we're specialists and do only SEO, you can take it a step farther. If you look at how we staff, everybody's a SEO specialist, as opposed to it being an add-on or backend service. Sharon: The Map Pack, is that where you have the top three local firms on a map near you, when you search “Starbucks near me” or “Personal injury firm near me”? I say Starbucks because we did that last weekend. I know things are always changing, but if it's a one- or two-person personal injury firm and they don't have the budget you're talking about, can they do anything themselves? What do you recommend? Chris: That's a good question. If you don't have a budget, try to scrape your budget together and get a website made the easiest way you can, whether it's a WordPress site or a template. That's your main conversion point. Try to get your practice area pages and your sales pages created as an outlet for conversions. If you don't have a big budget and you're in a metropolitan area, I would encourage you to look at other opportunities to generate business, potentially on-the-ground, grassroots business development practices where you're making relationships with other attorneys. That can carry a lot of weight and get you started. SEO is a zero-sum game. Either you rank in the top positions or you don't, and if you don't, you're not going to get the clicks. If you're on the second page of Google, you might as well be on the 90th page. No one goes to page two. So, if you're going to do SEO, you can't just dip your toe into it. You've got to go in ready to swing and ready to do the quantitative actions to get results. Otherwise, you might as well not do it at all. You might as well choose a different channel. Sharon: That's interesting. So, if you Google your firm and find you're on the second page, should you just give it up and say, “O.K., I'm not going to do anything in this area”? Chris: If you're working with an SEO agency and you're on the second page of Google, I would tell you to—well, first of all, depending upon the length of time you've been with them, if you've given them sufficient time, then I would say you probably need a different SEO agency. If you are on the second page of Google and you're not doing SEO, that's O.K. You could still rank for your brand, your firm name, particularly some of the attorney names, the name of their company. There are probably not going to be many of those. You're probably going to rank for that. I would find a different way to generate leads. It may even mean working for someone else to generate revenue before you go in and start your own practice. Sharon: So, being a lawyer in a law firm first and getting your feet wet that way. You mentioned something about the length of time. How long should you give a firm before you say, “O.K., thanks”? Chris: I'm going to give the lawyer answer here. It depends. If you've been doing SEO for a long time and you have a tremendous amount of links and content, it could be a technical SEO coding issue, maybe a site architecture issue. Maybe you need as little as 90 days to truly make a huge impact. We just took on a client in Florida that had a tremendous amount of links, a tremendous amount of content. We literally just unclogged the sink, so to speak, and they're skyrocketing in a short amount of time. If you're in a major market and you just got your website built and you don't have links, it's going to take some time. All of these SEO specialists will say it takes six months. That's completely untrue. It's based upon the gap. What are you benchmarking against? What does the data show? It could be nine months; it could be 14 months based upon the quantitative actions you're taking. If you don't take the correct quantitative actions, you could be treading water, too. So, it really depends. You can see results quickly. It just depends on where you're at in your state for your firm. Sharon: Since you work with attorneys, I'm sure more than once you've heard, “Chris, I've waited three months. What's going on? How long do I have to wait? We're pouring money into this.” What's your response? Chris: That's a great question. We try to set those expectations on the front end before we even sign them as a client, but occasionally those situations will slip through. Maybe we didn't have those conversations enough or they weren't clear enough. We have a series in our onboarding called “Teach Our Clients Not to Be Crazy.” I'm being really transparent here. Clients become crazy when expectations were not set. If they're set in the front end when we sign them and it's part of our onboarding processes, we say, “This is how long it's going to take to get results.” We're not three months down the road getting that, because we already told them on the front end this is how long it will take. The same for your operation processes like content or reporting. You report our meeting cadences, your communication preferences, all these things. We do that in our “Teach Our Clients Not to Be Crazy.” That's the biggest issue. Most individuals don't have those expectations set well enough on the front end. Sharon: So, you basically say, “It depends. I don't know. We'll have to see. We have to look at your website.” Do you start usually by looking at the site architecture? Do you change—I forget what you call it—the headings at the top of the page, things that are searchable? Chris: We have a very thorough diagnostic that uses a lot of data from different APIs, Ahrefs, and other tools that help us with benchmarking and setting these goals and KPIs. We look at three primary pillars. We'll look at their content to see if it's targeting keywords properly, if it's well-written, if they're missing content. We'll look at their architecture, like you said, to see if the information is easily accessible, if they can Google the website and the consumer can find the information they're looking for, if it loads quickly. Then we will look at their backlink profile to see if they have enough endorsements. If you're trying to win an election, you want to get as many votes as possible. If you're trying to win the first page of Google, you want to get as many high-quality links as possible. So, we'll take a look at that too. There are a lot of subcategories to those, but those are the big, top-level things we look at. Sharon: Of course, we're a PR firm and we do a lot of PR, a lot of article writing for the media. We've had SEO companies say, “I want to see the article before you post it. I want to pump it up, add words, delete words.” Do you do things like that, or is that more on the PR side? Chris: I'll be transparent. I don't love it because it hurts things from a throughput perspective and getting it to the end. It's a bottleneck. It delays things. We do heavy, up-front analysis of the content to try to identify voice and their style. We go through a style guide and try to identify their taglines. It's very cumbersome up front. Then we try to get their permission to not do the approval process. Not everyone will allow us to do that, but we like to say it delays us. If we're an SEO agency and we write 40 articles a month, and if the client takes a month to approve them, we don't have any content to market. So, we try to avoid that when we can. Sharon: Yeah, lawyers didn't go to law school for SEO; they went to be lawyers. Chris: And I think there's this perception where they think everybody in the world is going to see the content. We can publish the content then make edits post-production. I know that's a bit different from what you do, Sharon, with PR, but for us, we can control and make changes. You see something you don't like, we'll just change it. Sharon: How important is money? You emphasize that in your own marketing. There's always a debate with personal injury firms. Do people care about warm fuzzies, or do they care about your wins? What do you look at? Chris:   That's a deep question. I'm a big fan of Naval Ravikant, and he talks about— Sharon: I'm sorry, who? Chris: Naval Ravikant. He talks about people's motivations based upon status or wealth. Status is a zero-sum game; there's a winner and a loser. A lot of attorneys love trial because there's a winner and a loser. Sports is a zero-sum game. So, there's status orientation. Then there's wealth. Wealth is not a zero-sum game. Many individuals can be wealthy. So, it depends on their demeanor. I think some of them are more status-oriented and want to be the heavy-hitting trial attorneys and peacock and be the man, but then there are others that don't care. They'll let the other individuals shine and they're more wealth oriented. You see this a lot in society. Individuals will choose to go against common things, but they're doing it because it's a status play. It brings them status to be against the big billionaires or whoever. That's a whole different conversation we'll probably want to avoid, but that's the way I see it. Sharon: Do you basically stick with the marketing they have? If they call you in to do SEO and you look at their website and messaging, do you stick with that or do you recommend a change? Chris: We absolutely will make recommendations if we see an opportunity to help them. Ultimately, if they're signing more cases, it helps us; we have more opportunities to do different SEO for different locations, for retention, for security. Individuals that are living and dying by each lead are the ones that are emailing you every single day, “Where are my leads? Where are my leads?” We just try to do the best. If we think we have excellent rankings, and maybe they don't have the correct copywriting or positioning conversion points, we'll absolutely make recommendations for branding or anything that can help them. Sharon: Have you ever let a client go because they were too anxious or they wouldn't listen to you, or you thought, “This is not going to work”? Chris: Yeah, I wouldn't say very frequently, but absolutely. We've done it a couple of times this year under different circumstances. At the end of the day, your team has to feel welcome and hungry and motivated to work on your client. I want to have a culture where people enjoy their work. Sometimes we've had individuals that weren't respectful or the best from the culture perspective. Look, at the end of the day, it's not worth it. I know our employees really appreciate that we have their back when those situations occur. When you take care of your employees, they're going to take care of your clients. Sharon: Another question, one that's important to me. I'm not sure I understand it, but how can you work with a client in more than one market? Can you only work with one law firm that wants auto cases in Philadelphia? If client B comes and says, “I want auto cases in Philadelphia,” can you do that? What do you do? Chris: That's a great question that has been debated on and on in the SEO community. What I'll tell you is that radio and TV own the distribution rights. They already own the distribution. For SEO, it's determined based upon proximity. I'll give you an example, and then I'm going to circle this around. If you go on vacation to St. Louis and you type “best restaurants near me” in your phone, you're going to see restaurants nearest your proximity. You're not going to see them 10 miles away or 20 miles away. In some situations, if you have a big market, let's say Houston, you could, in theory, have multiple clients in Houston. You could have one downtown, one in the northeast, and there will not be a true conflict because of the proximity factor. Having said that, I personally have given up on trying to educate our clients on this because, at the end of the day, it's what they feel. So, we only take one per market now. In the past, I was very resistant to it because of the proximity. We've done our own data studies, but the SEO industry itself, it's perceived as a snake oil salesman. Any time I would try to educate about proximity, it's like they have earmuffs, and they're like, “Oh, another snake oil salesman.” So, I've basically given up. It's what they want; it's their perception, so we just take one per market. Sharon: Let me make sure I understand. Are you saying you think it could be done, but your client doesn't want that? Chris: Yes, that was what I was circling around to. Because the Map Pack, which is the best virtual real estate we talk about, after about one mile, your rankings start to deplete based upon your physical location. One of the biggest things I see attorneys do wrong is they'll have an office in Orlando or Houston, and they'll think about going to an entirely different city. They don't understand there's a big portion of their market that's not covered just because of the location where their office is. It may be better to actually open a second office in the same city than to go to an entirely new city based upon proximity. Sharon: Physical offices may not be the same today as it was a few years ago, but the law firms that advertise will advertise 20 different locations. What location do you use? The main location? Chris: First, I'll say all attorney listings are supposed to follow Google's guidelines. Google's guidelines state that the office has to have staff during your regularly stated hours. That's the big one that most don't do. It has to have signage. It has to be an actual brick-and-mortar with an office space. It can't be a shared office. You'll see a lot of fake satellite offices. Technically, they're violating Google's guidelines. So, when we say they should expand, we tell them to follow the book. Get a lease. Make sure it's staffed. Have proof of that. Have signage. Have business cards so if there's any question, here's the proof. That's the way to do it by the book. There are many firms that do not do it by the book, but again, we can educate them as to the best ways to do things. Then it's their choice on how they proceed. Sharon: I can see them saying, “That's nice, Chris. O.K., thanks.” There are people listening today who are going to get off the phone and go look at their website and say, “What am I doing right? What am I doing wrong?” What are the things they should look at right away, the top three things to evaluate whether this is going to work for SEO? Chris: I would say read your content first. Does the content answer consumer intent? Do you think it would answer your customer's pains? Is it well-written? Is it formatted well? Can they find the information they're looking for? That's where I would start. Looking at things like links, you need to use diagnostic tools. You need third-party assistance or someone that really understands that. So, I would pay close attention to your website, to your content. Read it and make sure everything's covered thoroughly. That's where I would start. Sharon: Can you set SEO and then leave it for a few months? If you get things up and running, can you just— Chris: In major metros, typically, you cannot. In most of the major metros, all SEO agencies are an in-house team that is constantly foot on the pedal, doing more content, more links, more Google reviews, or eventually you'll lose market share. In smaller markets, you may be able to create a big enough gap where you don't have to touch it as frequently. Maybe there are only a few firms. You can get a big runway ahead of them. But in most markets, it's a constant game. It's not set and forget it. Sharon: Do people ask you, “Should I add YouTube?” or “Should I link my YouTube? Should I link my podcast or blog?” I know you have a blog. Should those all be linked, and does that help? Chris: Yes and no. I'm trying not to get too confusing for the audience. In general, I would tell the audience to create a link if it can serve the consumer, if you're trying to transition or build brand awareness. I know you're aware of this, Sharon, because of what you do for PR. A lot of times, the links are not followed, and they won't contribute or pass equity. A lot of press release sites, a lot of media news sites, don't pass authority back to your site. Is it still a good reason to include a link? Yes, because you could transition a consumer to your website. It could still convert. Is it going to help SEO? Maybe. The traffic might help, but will the link pass authority? Maybe not. Should you link your social assets and directories and things like this? Absolutely. Are they going help improve your rankings? Maybe. Maybe they will; maybe they won't. Sharon: Is your team constantly Googling your clients? Is it constantly evaluating them? When you say diagnostics, what are you looking for? Are they doing Google Analytics? I don't know exactly what it is. Chris: Yeah, we do. We have several tools that track rankings. Rankings are one of those leading indicators. Just because you have great rankings doesn't mean it's going to generate cases. It's more predictive. So, we look at leading indicators. There's one we look at as an agency. I'm not aware of another agency that does. It's referred to as Ahrefs traffic value, and basically this number shows the amount of money you'd have to spend on pay-per-click to get the same amount for organic. We measure that on a weekly basis. If we see it increase, great. Our rankings and visibility are improving. If we see a decrease, them something happened. It allows us to take action more quickly on a weekly basis than by looking at your Google Analytics traffic or goals and conversions on a monthly basis, which is more a lagging indicator. We look at a lot of KPIs. We look at leading end lagging. Sharon: You mentioned pay-per-click and social before. You don't do social. Do you do pay-per-click? Do you incorporate that, or is that totally separate? Chris: That would be a situation where we have a few strategic partners we can highly recommend. We work very well with them from a communications standpoint. We feel we're the best in the world of SEO. We try to find the best in the world of pay-per-click and these other services and let our clients work with those individuals. Sharon: That's interesting to me, because I always think of pay-per-click as part of SEO in a sense. There are so many perspectives on SEO. Should you focus on this? Should you focus on linking everything? Should you focus on YouTube? That's why it's always changing. What are your thoughts about something like that? Chris: Again, I'm a big omnichannel person, so I think there are a lot of different places where individuals congregate and hang out. They could hang out on Facebook; now that audience is depleted, so let's go to Instagram. Now that audience is depleted and it's going to TikTok or YouTube. I think you need to do it all. The difference between pay-per-click and SEO in my eyes is with pay-per-click, you're leasing visibility. The moment you quit bidding, you're gone. It's great. You can get that visibility immediately. With SEO, you're creating a library so people can pull these books from the shelves when they have a certain query. The more content and queries and keywords you target, the bigger your library is, the more opportunities there are for consumers to find you. I look at it more as an asset as opposed to a leasing situation or a liability perspective. That's the way I look at it for SEO. It just gets better with time. Still today, even though there are all these different mediums, it's still one of the best costs per conversion, costs per acquisition. With pay-per-click, the amount per click has exponentially increased. Now, we're looking at $300, $600 per click. Facebook ads have gotten more expensive, and you're not seeing yourself on the organic feed as much as you used to. It's more pay to play, but we still see a lot of value in SEO. Sharon: I would think it would be foundational in the long term. No matter what else is coming, you are still going to need that. Do you work with your clients on the intake process? What if you're generating these leads and they're blowing it when somebody calls? Chris: We secret shop them. We secret shop our clients. We listen to calls. There's nothing worse than when we generate leads and the phone's not answered or calls aren't returned. It's our job to overwhelm the sales department. The moment we get any insights to where sales could be improved, we make those recommendations because it impacts us. We can generate a thousand leads, but if they're not getting assigned, we're going to get fired because they're not making money. Sharon: How are you tracking that? Do you work with people inside for that to work? Chris: Yes. There are certain CRMs we recommend. There are a few consultants we recommend. There are even outsourced intake services we recommend for all those scenarios. It depends based upon the type of firm. There are some firms that are settlement firms, so they don't do a lot of litigation. They're really high-volume. Then there are litigating firms, where maybe their case criteria are super high and they don't do volume. The way you staff those sales teams is different, so it depends based upon our recommendations. Sharon: Going to back to what you were saying before about working only with personal injury firms, I would think they're not scared off by big marketing budgets or the big numbers you might be throwing around. When you read the Wall Street Journal, they're spending millions of dollars on stuff like this. I don't know if you find that. Chris: They're not afraid to spend money; I'll say that. It is definitely increasing in most major markets. You're not going to do TV in most markets for less than $50,000 a month. Pay-per-click, you're not doing that for less than $10,000 typically. There's big money in personal injury because there's a lot of opportunity. There are a lot of different insurances and big insurance companies. It's a behemoth that takes advantage of a lot of consumers, so they definitely invest a lot. Sharon: Chris, I really appreciate your being here today because this is, to me, foundational. It's not going away no matter what comes. Thank you so much for sharing all your expertise with us. If things ever change with SEO, we'll have you back. Thank you so much. Chris: Awesome. Sharon, thanks so much for having me.

This week Co-founders of ServiceLegend Ryan Davis and Marko S. Sipilä talk facts about all things Search Engine Optimization and what it can do for you and your business! You do not want to miss out. If you want your business to reach new heights, listen in on the Service Legend Podcast today!

In this video I go over the Ark Nova Zoo Map Pack 1 and point out whats unique about the 2 different maps. 0:00 - Introduction 1:32 - Overview 4:45 - Final Thoughts   The Game Boy Geek Helps You “Find & Enjoy the Next Board Game You'll Love” with new content at least every other day.  Meet up on these Web & social media platforms: Website - www.GameBoyGeek.com Facebook - http://www.Facebook.com/TheGameBoyGeek Twitter - http://www.Twitter.com/TheGameBoyGeek Instagram - http://www.Instagram.com/TheGameBoyGeek Podcast - RSS - http://gameboygeek.podbean.com/feed/ Podcast iTunes - https://podcasts.apple.com/us/podcast/game-boy-geek-hi-quality-hi/id1042741475

What you'll learn in this episode: Why all successful business owners use a combination of thought and action The difference between Google Ads, Google My Business, and organic SEO Why all roads lead to Google My Business, and why law firms should be investing in it How SEO has changed over the last decade, and how it will likely change over the next five years Why online reviews are crucial for ranking on Google, and how to get more of them About Ronnie Deaver Ronnie Deaver is the founder of NoBull Marketing, a lead generation firm for lawyers. Specializing in Google Ads and Google My Business, NoBull is know for its “No B.S. Guarantee” and fluff-free services. Before founding NoBull, Ronnie was Director of Operations and Director of Web Development & SEO at SMB Team, a legal marketing and coaching firm.  Additional Resources NoBull Marketing Website Ronnie Deaver LinkedIn No Bull Marketing Facebook Transcript: SEO has changed dramatically over the last five years, but one thing remains the same: keep Google happy, and Google will reward your firm with higher rankings. Ronnie Deaver, CEO of NoBull Marketing, has figured out exactly how to do that for his legal clients. He joined the Law Firm Marketing Catalyst Podcast to talk about why Google My Business is so important for law firms; how to get more valuable online reviews; and why your website still matters—but not for the reasons you might think. Read the episode transcript here.    Sharon: Welcome to the Law Firm Marketing Catalyst Podcast. Today my guest is Ronnie Deaver, who is CEO of NoBull Marketing. NoBull Marketing is a lawyer-exclusive marketing firm. In this session, we're going to be touching on three areas: search engine optimization or SEO, Google My Business and Google Ads. They all play a role in generating leads for your firm. They can also make your head spin, as they have mine, but Ronnie's going to lay it out for us clearly. Ronnie, welcome to the program.   Ronnie: Thank you. I'm so excited to be here.   Sharon: So glad to have you. First of all, tell us about your career path, how you got here.   Ronnie: My career path probably started around 10 years ago, and it was a very unexpected way to get into marketing as a whole. I moved to Boston, and for anyone who wonders why, it's a very stereotypical story: I chased a woman. The woman did not work out, but the city did. While I was there, I was very broke. I went on Craigslist—this is one of my favorite stories—and found a guy who was like, “Hey, I need help with my website.” I met with him at a McDonald's, and the first thing he said to me was, “Hey man, I want a website, but what I really want is to show up number one on Google.” In my head, I was like, “I don't know how to make that happen, but if you pay me this much per month, I'll make it happen for you.” So, I got my first recurring client. Fortunately I succeeded, and the rest is history from there.   As it relates to lawyers, I got involved with lawyers three or so years ago. From then on, I've been sold that they're the people I want to work with. As far as I'm concerned, it's almost like a spiritual calling. I have so much respect for lawyers because they literally raise their hands and say, “Yes, I'm willing to get involved with people at the worst times of their lives.” They're crazy. That's insane to be like, “People going through the most emotional problems of their lives, when they're at their worst and their lowest, I'm going to help those people.” I'm like, “Wow! I want to help those people help other people.” I've been working with lawyers ever since.   Sharon: Why are they at the lowest? Because they're lawyers, because they went to law school?   Ronnie: No, they're helping people who are at their lowest.   Sharon: I see. I get it.   Ronnie: If you're getting a divorce, you're pretty emotionally stressed.  If you're going through a criminal case, you're usually not your happiest person at that time. What I respect about lawyers is they put a lot of training and time and willingness into helping people who are not coming to them when they're super chippy and cheery and excited. They're usually unhappy; they're usually trying to solve a big problem; they need help; they can be emotionally touchy. It's not easy to be a lawyer. You're dealing with people at the worst, but these lawyers are volunteering to do that. It's a cool career. While I couldn't be a lawyer—I wasn't destined for that—I want to help those lawyers build better lives and build better businesses for themselves so they can help more people.   Sharon: That must keep you very busy. You answered my question. I was going to ask if you had thought about law school yourself.   Ronnie: I did, but I'm one of those guys that's more of intense action than intense thought. I thought about it, and I was like, “Man, this is not my destination.” I'm a very clearcut, no B.S. guy, and the law is a little—there's a lot of negotiation. There's no clearcut “This is right. This is wrong.” It's not that simple, and I'm a simple guy in that sense. I'm like, “This is how we do it. This is what's going to work. I've tested it and I'll evolve that over time.” I'm not destined for that high level of nuance and thought that lawyers need. I thought about it, but it's not me as a person.   Sharon: That's interesting. I'll have to think about it. I like the idea about intense action. You're a person of intense action and not intense thought, and lawyers are so thoughtful and think everything through. What keeps you attracted, then? Why, after years now, have you continued to work with lawyers?   Ronnie: The biggest thing is because they're so intensely thoughtful, they're also willing to recognize that intense thought doesn't make a business. That's the cool thing about business; it inherently is this weird balance of both. You have to have to incredibly good thinking. You have to think and know what you're doing and why you're doing it, but you can't think your way to success. You also have to take a lot of action, action that you don't know if it's going to be profitable; action you don't know if it's going to work; action even when it's hard; action when you're having a bad day. It's a combination of both.    What I love about lawyers is that oftentimes they're very driven people if they went through law school. They're like, “Hey, I know I have this weakness. I know I can think well, but I don't know what I need to do to act.” They're very willing, if given appropriate guidance and coaching, to take real, major action and have success. When I work with a lawyer, I'm usually quite confident. In almost every circumstance, I can work with that lawyer and they're like, “Yes, I want to make this business work,” and I'm like, “Great. Do this, this and that. This is what we found works. If we follow these steps, we're going to make you money.” They're like, “Great, I will follow the steps,” and they do it and they execute.    If I work with a restaurant and I work with somebody who's not quite as driven as a lawyer, you can end up with a lot less successful story. The success stories I get with lawyers are incredible. I've got one woman right now, and when I met her, she was basically facing bankruptcy. Now she's growing so fast and hiring because she can barely keep up with the caseload. They're struggling to follow up with their leads. That delta, that change, is so common in the lawyer space because once given direction, they run with it because they're so driven. I love it, and I have so much energy for it.   Sharon: That's great. I'd like to know some of the lawyers you know. Don't you find resistance sometimes? Resistance like, “I know. You don't know. I'm a lawyer. I know how to do that.” Not to knock anybody, but it's like, “I know how to do whatever needs to be done, whether it's marketing or whatever.” Do you find that?   Ronnie: I think that's broadly true for most marketers in working with lawyers. I have a unique experience with lawyers as an individual because of the way I come off and the way I speak to people. The way I think and talk and approach people is very forward. It's no B.S. It's like, “Hey, this is what I think. This is why. This is going to be the outcome if you do this and the outcome if you don't.” I'm very honest and transparent.    Maybe you have seen my guarantee—I won't go into it right now—but if I don't think I can make you money, I'm not going to charge you, basically. If I don't think I can succeed for you, I'm going to tell you I can't, and I won't take you on as a client. I make it very clear to people that I'm not trying to sell you anything. Either you want the thing I do and I can make you money, or you don't want the thing I can do or I can't make you money, and we shouldn't work together. When I come to people with that approach and I'm that transparent, that no-B.S., and I have that wiliness to not take your money, and I'm not trying to scam you or sell to you regardless of your benefit, people will come to trust me a lot quicker. They're going to say, “This guy actually has integrity.”    Character and integrity building is something I care a lot about. Because I approach my business and every person I speak with like that, I usually get very little resistance, because at that point, they're like, “Hey, I actually trust this guy.” That resistance is usually coming from fundamentally they don't trust the person they're talking to. That's not usually an experience I have, because I will willingly stop working with somebody when I'm like, “I think you should focus on a different investment, because I don't think you're getting the ROI from me for whatever circumstances. I think you should go to do this.” I do that even to my own detriment, because my fundamental goal is that I want lawyers to build better businesses. Sometimes that includes me and sometimes that doesn't. I'm willing to say that regardless.   Sharon: I can see how that can engender trust and less resistance. You're in area we've worked in, but not so much as a hands-on area. It's something that really needs to be straightened out. SEO has come a long way since the first websites and I could tell people, “Do it yourself.” That can't be done anymore. What's the difference between SEO, search engine optimization, Google My Business and Google Ads? Can you explain that all?   Ronnie: I find the easiest way to explain it is to envision an actual search. Any lawyer listening, do a search for “divorce lawyer New York City.” I chose New York City because it's going to have tons of searches and a lot of competition. If you do that search, what you'll see immediately at the top is Google Ads. You're going to see the new local service ads. I should say newer; it's been out for years now. That's where you see maybe an image of a lawyer and their reviews. Under that, you'll see text ads. Those are ads that literally just have text on them. Both of these, though, are a form of Google Ads. Google Ads, they're great. A lot of people have had mixed experiences, but the great thing about Google Ads is you can pay to play, and it works if it's done right, if you're doing it with a professional who knows how to fight Google.    Here's the thing: Google Ads is designed to spend your money, not make you money. Think about who's running it. Google wants to make money. They don't really care that much about you. They just want to make money. But when you work with a professional whose goal is to make you money, like me, my goal is to say, “Hey, Google, I don't want you to take my money. I want to make sure we're making money.” Anyway, Google Ads can be really profitable if you spend this much to get that much. So, that's Google Ads, and basically it's pay to play. You pay to advertise. You get clicks. Those clicks turn into calls. Those calls turn into cases. You run the numbers. You try to make it profitable. That's Google Ads you see at the very top.    Interestingly enough, as you mentioned, a lot has changed over the last 10, 15 years in the SEO/Google world. What's right below Google Ads now—and this didn't used to be true—is Google My Business, otherwise known as the Map Pack or the Three Pack. There are a lot of different names for it. That's the next thing, where you see names and reviews and a literal map. Back about 10, 15 years ago, you saw organic results first. You would see ads, of course, but then you would see organic results, your typical text search results, and then you would see a map under that. This was a major shift that happened roughly five years ago, where Google My Business was completely allotted to being above organic results.    Nowadays, what I talk to lawyers most about is that Google My Business shows up above all of your organic results. This is where I think you should put your effort into on the organic side. Google My Business is its own standalone profile. It has a lot of ranking factors that are a little bit different than SEO. It's going to have ranking factors based on reviews, how active you are on the profile. Are you making posts? Are you uploading photos? Have you added your services? Have you added your products? Are you doing Q&As? Are you responding to your reviews? There's a lot of grunt work, which we'll talk about later, that goes into Google My Business as a platform for ranking on there.    Quick caveat there: one of the big differences from traditional SEO—when people say, “I want to be ranked one”—is on Google My Business, you can get to rank one, two or three, but you're never going to own that spot 100% of the time. It doesn't happen. Google My Business is always switching them out. There's no owning rank one 100% of the time in your market, especially in a bigger market. So, the name of the game with Google My Business, because it's so dynamic, is not just to rank one. It's the percentage of time that you own rank one, otherwise known as your market share or your share of local voice, which are just different ways of saying how often you show up in the top three. So, just remember that, people. The big thing that's changed from SEO to focusing on Google My Business is instead of owning that rank one spot and owning it permanently for years, you're talking about a percentage of time, literally, in a given day. If a thousand searches are made in one day, you're trying to have maybe 20% of that, not 100% like you would in the old days, which is traditional SEO.   Beneath is, of course—if you search “divorce lawyer New York City,” we saw the ads; we saw Google My Business. Right beneath that is your traditional SEO. I personally don't promote a lot of traditional SEO anymore. The big reason for that is that nowadays there are all these aggregators: Super Lawyers, Lawyers.com, Justia, FindLaw. These guys are spending millions and millions of dollars a year to own these. I've found that even if you could rank here—and you can with sufficient effort, but the value you get out of it, plus the chances of your ranking are so low that it's not worth the ROI. I did the tracking once. The average website tracker converts 3%. You're going to put all this effort in, and you get 300 extra people on your website. That's like 10 calls. 300 people, that could be a big number for a lot of business owners, especially for the level of SEO they can commit to, but it's only 10 calls. Making that profitable is very hard.   Regardless, that's your three fundamental separations between Google Ads that show up at the top, pay to play. Google My Business, which is where I now recommend people put the majority of effort because it's at the top. More importantly, you're not competing with Findlaw, Super Lawyers, Avvo, any of those guys on Google My Business. You're just competing with the local people in your market. It's a much less competitive market while still having all the volume of everyone in your area searching for it. Below that are organic SEO results. That covers the three.    Sharon: Let's say I'm a family lawyer and I've never done any of this. I come to you and say, “I have money to put behind it. Can you get me to the top or near the top?” Is that possible today? Do I have to redo my website with content?   Ronnie: Yes, it's absolutely possible. Here's the thing. SEO and Google My Business, they still have a relationship together. Do you have to do everything as crazy and intense as you used to have to do with SEO? People used to think with SEO, “We have to redo the website, and we've got to make millions of pages of content. We've got to do that,” and it's this whole giant affair. You don't have to do that anymore. However, your website still does affect your Google My Business because it scans your website and uses that for context of what services you offer. If you say you're an estate planning lawyer, for example, Google wants to see that you have pages for probate, pages for estate planning, pages for wills, pages for trusts, because it's going to scan your website and use that as context.    But here's the thing. This is the big changing in mindset. It's not about those pages' rankings. Those pages are never going to rank. I don't give a crud if anyone ever Googles and finds that page. That's not the goal when you're focusing on Google My Business, at least. The goal is that Google scans them to help it understand what your business does, and then it's more likely to rank your Google My Business profile higher on that Map Pack rather than your actual page.    Here's the other reason I love Google My Business. Google My Business only shows up on the searches where people have literally raised their hands and said, “I need a lawyer right now.” It doesn't show up when they're saying, “Should I get a lawyer?” or “Can I avoid getting a lawyer?” or any of these other research terms. It literally only shows up when people say, “Hey, I want to hire a lawyer right now.” So, the leads you get from it, the people who call you, they're usually very close to making a decision. You're putting effort into showing up in front of people right when they need a lawyer, which is why it can have a high conversion rate and why it can be so profitable.   But yes, you can absolutely start ranking. A lot of my clients rank within as little as 90 days. That's possible. The reason it's possible is because if you put the sufficient grunt work into the profile—grunt work being the posts, photos, Q&As, getting reviews—reviews alone are like 35% of the factor. Put that grunt work in, and even a small boost in your ranking on Google My Business can easily turn into an extra 10, 15, 20 calls a month. 10, 15, 20 calls, maybe that's three, four or five consultations. If you close one of those with an average case value of $3,000 to $5,000, you're already starting to get profitable from what you're spending on somebody like me. The ROI to time factor with Google My Business is so much better and so much faster than whatever SEO that was in the past, where it's 12 months or 24 months to float an expense, and maybe $30, 40 grand a year for years. Google My Business doesn't have that factor. You can go a lot faster.   Sharon: You still have to do a lot of SEO behind the scenes. It shows up in a different way. Tell us more about the grunt work. Do you do the reviews? Are you doing the photography? Are you prodding your clients, saying it's time to write an article or whatever?   Ronnie: Yes, so we do as much of the grunt work as we humanly can. This what I talk about the whole time. We're not selling back magic. We're not selling a magic pill that solves all your problems. What we sell is grunt work. We know if we put this work in, it pays. So, we handle all the on-page SEO. We'll go through and optimize your website fully. For anybody who wants to hear these terms, some of these will be a little technical. We're not going too far into them, but metatitles, metadescriptions, local schema, image alt text, image compression, website speedup stuff. All your basics of having a website that makes sense to Google so they know your name, your address, your phone number, what you do, we'll handle all that.    Then on the setup side of Google My Business, there's actually quite a lot. One of the things people don't realize is that five or eight years ago, Google My Business was a set-and-forget thing. You put your name, your info, your category and never thought about it again. Maybe you get a review every now and then. Nowadays, they've turned it into a quasi-social platform. I want to be clear here: it's a terrible social platform. Never think of it as a social platform. But even if you're not going to get views or likes or whatever on it, doing that activity still makes Google happy, which means you're more likely to rank higher. It's about making Google happy, not about getting profile views or image likes. In terms of setup, you can put all that basic information in: your name, address, phone number, description.   Nowadays, they've recently—and I say recently as in the last couple of years—they've added functionality where you can add literally every service you offer. Let me give you an example. When I work with a criminal lawyer, they're not just a criminal lawyer. They do drug crimes; they do manslaughter; they do criminal deportation. They do all these different subcategories. Even below that, a drug crime lawyer is not just a drug crime lawyer. It's also Xanax crime, meth crime, marijuana crime. You can break this down. For our average client, we're adding 50 to 100 individual services, breaking down literally every single thing they do. We're adding 100 words of extra context into the back of the profile, putting every single thing they do. Again, that gives Google more context of who you are and what you do, and it makes it easier for you to rank. The cool thing is when you do rank, if somebody did want a marijuana crime lawyer near me, Google literally would say, “Provides service: marijuana crime lawyer.” You're more likely to get the call because not only did you rank higher, but you showed that you're a specialist in that industry.    You can also do products. Products are basically a visual version of that. You get to do the same thing, but you put photos and you can link to a certain page on the website. It has a little more of a visual component to it, but again, it's another way of telling Google who you are and what you do. We do all of that on the setup side.   Then you have the ongoing side. On the ongoing side, again, we do all this grunt work. We write a blog post every single month. Lesson learned; I now only work with J.D. holders to write blog posts for lawyers. I will never have somebody who has not gone to law school write a post for a lawyer. No lawyer likes that. I've never had a problem with a lawyer now that I only have people who went to law school writing it. I had lots of issues before, but we've done that for years now, no problems. So, we have an actual law student, somebody who went to law school, got their J.D., write the blog posts so the lawyer doesn't have to.    Then we go further than that. We have posts on Google My Business. We'll upload photos. If we have to, we have stock photos; even stock photos are better than no photos. We do send a little automated text asking lawyers, “Hey, send me a photo if you have it. If you have a real one, I'll take it.” I make it as easy as if you just respond to a text, I'll handle uploading the photo. So, we ask for those photos or we post our own.    We're going to be uploading our own questions and answers. People don't realize this, but you can actually ask yourself a question on Google My Business and answer it. You don't have to wait for somebody to ask you a question. That's a whole new functionality. A couple of years ago, Q&As didn't even exist. Now Q&As will do this. Say I have a family lawyer. I'll say, “Hey, what's the process of divorce?” and I'll ask myself that question. Then, J.D. holders will write a 300-word response and post that there. We're adding 10 of those a month; we're adding 3,000+ characters of words to the profile proving to Google that we're an expert and know what we're doing. Again, more and more grunt work, everything you can do.    Finally, on the review side, I can't do it for you fully. People have tried completely outsourcing but your conversion rate will be terrible. If I do it for you completely, I'll get one out of every 10 people to leave a review for you, which is a waste. What I have done—and I've gotten this up to a 40% conversion rate, so four out of 10 will leave of review of you. I set up a very simple flat automation for our clients, where all they have to do is give me a name, a phone number and an email, and we'll automatically send three to six follow-ups by SMS asking them to leave a review. It'll follow up over 10 days. It's that follow-up that makes a big difference, because the first time you ask, they're never going to leave a review. You've got to ask at least two or three more times, and they'll do it on the follow-up. That gets about a 40% conversion rate. Most of our clients are getting two to five, sometimes 10 new reviews a month.   When you combine all that together, what we end up seeing is often between 20% and 30% lift month over month. By lift, I mean an increase. If they're getting 30 calls now, next month I'd see maybe 40 calls. The next month I'd like to see 50, 60 calls. The next month I'd like to see 60, 70 calls, so that at the end of it, I have a lot of clients. Within six months, they've doubled their call volume. When you're doubling your call volume, that pretty easily turns into quite a bit more revenue.   Sharon: Wow! But you're saying, though, you still have to do all the stuff we used to do. It's the stuff we're talking about, just on your website. You'd come in and say, “Let me change the tags. Let me change this.” You still have to do that, even though people aren't coming to the website directly; they're coming to the ads or Google My Business. When you add, let's say, 15 more services, is that behind the scenes? Like if they search “criminal lawyer in New York City” and then they click on that and see, “Oh, this guy does all this criminal stuff,” is it behind the scenes?   Ronnie: It's completely behind the scenes. The customer will almost never see it unless it showed up on a very specific search. Here's the thing: it's in the profile of Google My Business itself. It's not a thing anybody can click through to. It's not a thing somebody can explore or open up. Products are a little different. Products you can click through and explore, but services are explicitly a backend thing, so Google My Business knows exactly what your services are. They sometimes use it where the customer can see it says “provides” and whatever the service is. That will sometimes show up, but you can't control it. It'll sometimes show up on the search, but there's no clicking through and seeing all those services. So, mostly we do it for Google's sake.   I love that you mentioned all that old SEO stuff as still being present. The way I think about it, Google My Business was built on the foundation of SEO. It's not that they're completely disconnected, but nowadays, SEO is a supporting tool to Google My Business. I don't usually recommend SEO as a standalone campaign anymore just because of the numbers and profit. I tracked 200 campaigns and here's what I found. I tracked every call, every form fill, every everything. I found that 60% to 80% of all calls a lawyer got over 200 campaigns could be directly attributed to Google My Business. They called straight from Google My Business. They didn't go to the website at all. They just called from Google My Business without ever going to the website.   Sharon: Does Google My Business give you a separate phone number if you're paying Google for ads? Do they give you a separate phone number to track this?   Ronnie: They do have some call tracking functionality. It's not a separate number. What they do is behind the scenes. They have what is called call history in Google My Business. I don't usually recommend it, and the reason I don't recommend doing that is because, first of all, it's bad data. It'll lead you to believe you're getting worse data than you are because it can only track the people who click it to call. It can't track the people who type it in manually. Google My Business is still going to show your actual number, but when you click it, they run it through a different phone number on the back end. So, it's only tracking 60% to 70% of your calls. It's not tracking the many, many people who Google on their desktop and then call from their phone, for example.    What I do instead is set up call tracking, where we replace your office number or we import your office number and turn it into a tracked line, depending on if you have a vanity number or really old number you love. Either way, we either completely replace your office number with a new tracked line, or we'll import your current one and make it into a tracked line, and then we put that on Google My Business. Then we have perfect data because it doesn't matter how you placed the call. Whether it's clicked on or manually called, I have that data. I know how that person called and I know where they came from.    Sharon: Is everything you're describing the same on the phone, desktop, mobile device?   Ronnie: It's all the same. They would see one phone number all the way through. It doesn't matter where they come from.    Sharon: What happens if you have a vanity number? Let's say I'm a client and I say, “Oh, I have to call John. I know his number is 1-800-LAWYER.” How do you separate those?   Ronnie: Yes, if you really care about running a vanity number, I understand. Like I said, we have the option to import that. We can import that number and turn it into a call tracking, which I think is best practice regardless. If you're going to have a fancy number, at least know how many people are calling you. I think that's the useful thing to do. So, we import that number and turn that into a call track number. Then that number stays the same. Nothing changes. It's the same number. When you switch from T-Mobile to Verizon, you get to keep your number. It's the same thing. We get to keep that number; we just turned it into a tracked one. It's the same number, but you get all the benefits and now you can track all your calls.    Sharon: When you're working lawyers, what are the top three mistakes you see, or the top three tips you have? What would you say?   Ronnie: I think as it relates to broad marketing, the biggest thing is not realizing what personally works for you as an individual. What I mean by that is the biggest thing I see lawyers do as a mistake—this is all business owners—is that it's so tempting to follow the advice of everyone else who says, “This is the best way to succeed,” and they'll do it regardless of whether or not it's good for them as an individual. I'll give you an example of somebody it's not good for. Say you've got a very shy person, a very shy lawyer who doesn't enjoy meeting in person. It makes them very nervous. It makes them very sickly and unhealthy and anxious. They're having a bad day. Every time they go to a networking event, they're miserable. But every lawyer they've ever met has told them the only way they're going to succeed is if they get good at networking, so they grind their way through and force themselves to go to all these networking events. The reason I think that's a terrible idea is because business is marathon; it's not a sprint. This is general business advice separate from marketing. Business is a marathon, not a sprint. If you go do things that make you miserable all the way through, you're not going to be able to sustain. You're going to want to quit. You're going to want to give up. You're going to burn out. You're going to shut down. You're going to give up. It doesn't work. So, the biggest mistake I see lawyers make is trying to do things the way everyone else tells them to, regardless of how it feels to them.    Networking for me is super easy. I'm very outgoing, very loud. I speak. I can own a room very easily. Great. What didn't work for me was trying to force myself to run a lot of Facebook ads. I'm a very direct marketing guy. Cold email is how I do things. Meeting people in person is how I do things. Podcasting and talking, that's how I do things. But everyone I met was telling me, “Do Facebook ads. Do Facebook ads.” That just freaked me out. If I spent $3,000 in Facebook ads, I was terrified all month, like, “Oh my god, I'm wasting money.” Then I'd be miserable the whole day, all day, every day. I never would have gotten this far if I kept doing what everyone else told me to do.    The same thing is true for most lawyers. Find the marketing path. Find the way to run your business that works for you as an individual, even if everyone else tells you it's not the best way. Again, success is going to come from surviving over the long run, over the marathon, so you can find what works and find the thing that keeps building up rather than the short-term thing everyone says should work. That's the biggest mistake with lawyers. Just find the path that works for you. If you don't like making content, you don't want to be on TikTok, you don't want to network, you don't want to whatever, that's fine. There's a way to do it; I promise. You've just got to find the way that works for you. That's my number one tip there.   The second one, as it relates to Google My Business specifically, is that it's not a set-and-forget profile. I'm going to say it again. It is not a set-and-forget profile. Five years ago, you were right; it kind of was. You would set it. It wasn't even the thing that showed up first. It was secondary. Now, it's the thing that shows up first. I've tracked 200 campaigns. The majority of your leads comes from Google My Business. Think about this: all roads lead to Google My Business. Here's why. You run that billboard campaign. They'll remember your billboard. They might remember your name, and what do they do? They Google your name. What's the first thing that shows up? If you do a Google search for the business and you have a Google My Business listing, the first thing they see on the entire right side of the screen is a massive thing with everything about you, your reviews, you information. That is Google My Business. It's literally massive. It takes up the entire right side of a Google search. It's huge.    So, if you run that billboard campaign, you run that Facebook ad, you do that radio campaign, even if you get a referral, the first thing people do nowadays is they Google you and read your reviews and look at your profile. I've seen lawyers lose referral leads because they were Googling them, and they were like, “Hey, you've only got one review. I don't trust you. Your Google My Business profile looks terrible.” All roads lead to Google My Business, so what I tell people is don't set it and forget it. Put more effort into it than anybody else, whether you pay somebody or do it yourself. This is not stuff you can't do yourself; it's just a lot of grunt work. Get in there. Make the posts, add the photos, get reviews. Do the work. All roads lead to Google My Business. Don't set and forget it. Make use of it. Find everything you can do. You'll get paid for it in the end. It's grunt work that pays. That's what I tell people: it's grunt work that pays.   Which brings me to my next thing, which is that when it comes to reviews, there's a big myth. I get so many complaints about reviews. “I can't get reviews. I'm a criminal lawyer. Somebody who just had a child sex case doesn't want to leave a review. Somebody who just went through a divorce doesn't want to talk about the divorce.” First of all, you don't actually know that. There are a lot of assumptions. I know if you were going through a divorce, you wouldn't want to leave a review, but you don't know that about other people. I have met a lot of criminals who are pretty thrilled to brag about the fact that they were a criminal who got off the hook. They're very thrilled to leave that review. They're proud of it. You've got no idea what people are willing to do. Don't assume you do. More important, the reality is that reviews are so profitable. Even the referral person is going to look at your reviews. So, you've got to get those reviews, and the number myth I see is that most lawyers think they can only get reviews from paying clients, people who have succeeded and paid you. That is not true. The only requirement for a review is that you gave somebody legitimate legal value.    Let's think about that. What does that mean? I'll give you an example that blows it out of the water every time. Estate planning lawyers, every quarter they're going to host a local seminar at the nursing home, for example, and 60 people are there. Maybe they get three, four, five clients out of that session. They're thrilled. They've just made so much money. However, here's what they do next. After that seminar—they've just spent two hours with these people—the ask all 60 attendees to leave a review right then and there. They get 15 to 20 extra reviews in one day for a seminar they were already going to do and they already got five clients out of. At free consultations, you just spent 30 minutes giving legitimate legal value to somebody, even if they don't become a client. I've got clients right now who get three, four, five reviews a month just from people they did a free consultation with. They didn't even become clients, but at least they got a review out of it for that free consultation. So, there are lots of creative ways that you can get reviews. You've just got to think, “Did I provide legal value of some sort?” Friends and family count here. If you gave legitimate legal value, if somebody asked for advice or a thought or suggestion or direction and you gave legal value of some form, that's cool; ask for that review. You're safe to do it. It's worth the payout.   My final thought for people, and I'll close off here, is that I know you've probably had a bad experience with Google ads when you tried running them yourself. Don't throw the baby out with the bath water. There are a lot of lawyers who are like, “I'll never do Google ads. It's never profitable. I tried it once and I lost a lot of money,” especially after Google launched Google Express Ads. I don't know if you remember those, but Google tried it for a while. Basically, Google wants to get rid of us agencies because we are really good at not getting people to spend as much money. We're really good at getting our clients to reduce the budget with Google ads. Google wants a direct path to the client where they can work with the lawyer and the lawyer pays Google. They don't want a middleman. However, the benefit of the middleman is that when you work with an appropriate middleman, you can get it to where we're constantly telling Google, “I don't want to pay for this. I don't want to pay for that. I don't want to pay for this.” What we're doing every day and every week is finding out what's worth paying for and what actually turns into money.    I'll give you an example. If I work with a criminal lawyer, what I've found out—and we've helped clients make more money this way—is that if we just pay for DUI searches, we'll get some cases that way, but a lot of people who are in a DUI, some of them don't have the money or they aren't very socially responsible people. They're not likely to have the money or to pay out. What I found was if we go after nursing DUI or contractor DUI, suddenly the game changed. Now we were going after people who lose the entire livelihoods and licenses. A nurse loses her license for a DUI. Suddenly, those people have more money because they're nurses, and they're way more incentivized to make it work because they don't want to lose their license. I have that context where I can pay money on Google Ads to find the leads that are most likely to make you money and actually convert. When you work with a professional on Google Ads, you can make your campaign a lot more profitable than anything you've ever done on your own. So, don't throw out Google Ads. You're literally getting to pay to put yourself in front of people who say, “I need a lawyer right now.” If you work with a professional, you can make a lot of money with it. Don't throw it out. Consider it.   Sharon: You work with Google a lot. It sounds like Google would love to go to a lawyer and say, “Just buy my ads.” It doesn't matter whether it's a nurse. This is just off the cuff. What's next for Google and you? Do you feel changes coming? It seems like every time one learns what's going on, it's changed. What do you feel is changing or coming?   Ronnie: Yes, one thing I love about Google is that while it seems like it's changing a lot—which it is. It's changed more in the last five years than it's changed in the last 15. At the same time, it's kind of the index fund of marketing. What I mean by that is if you think of it as a broad hull and you don't get distracted by Google itself in terms of user behavior, it's the most ingrained thing now. It's a social/cultural thing. When you don't know something, what do you do? You Google it. You look for it. You make a search for it. It's the most basic thing. We haven't quite gotten to that with social media like Facebook. You're not so ingrained with the idea of Facebook that you go on Facebook to look for an ad to find an answer to your problem. It's not the same; it's completely different. Google has the benefit of being this culturally ingrained thing. Even though its platform is changing a lot from a user behavior standpoint, nothing's really changing, unlike Facebook where a single iOS update completely shattered Facebook ads, and now you suddenly can't make money on it. That's wild. That's very unlikely to happen on Google because it's so ingrained in culture and how people work. It has the benefit of being high intent. People only go there when they intend to find an answer or when they intend to hire somebody, unlike Facebook. They don't intend to find an ad on Facebook; they just happen to.    I bring that up because when it comes to Google and why I love it and expound on it so much, it's the index fund of marketing. It's hyper-ingrained in culture. It's not going to change very much at all in terms of the cultural side. It might evolve, but it's going to be Google. It's going to be the idea of searching for a solution. That may evolve in its format. It might be like a VR headset, where an ad shows while you're searching for something on a VR headset. But fundamentally people are going to search for answers, and you can pay or put grunt effort in to show up in front of people when they search for the answer, whatever format they take. So, in some ways it's changing; in a lot of ways it's almost not at all. For me, I'll probably be on the Google search world, because why would I not put all my effort into putting myself in front of people when they're already looking for me? That's where I want to be. It's easier that way. Fundamentally that's not changing.    Now, when it comes to actual platforms—which, to me, are on a micro scale compared to the macro we just talked about—there is some micro-stuff changing. The thing that's going to keep changing is Google's going to keep trying to find ways to get rid of agencies. I'm going to have to keep fighting. We're going to fight that as long as we can. There's going to come a day where eventually Google succeeds with that, but the agencies will probably still have a role because business owners have better things to do than manage their budgets or campaigns. There may be a human component forever, but there will probably be a point where Google succeeds enough where their ads actually perform at reaching their goals for the client. That is probably still many, many years off, because right now the reason Google Ads can't do that is because they don't know your business.    For example, right now with local service ads, which is probably the most they've ever succeeded at making it where they can go directly to the lawyer, they will run a campaign for an immigration lawyer, but they don't know that business. So, if that immigration lawyer says, “Hey, I don't do deportations and I don't do asylums,” Google has no filtering for that. You can't turn that off, so you get all immigration leads. Right now at least, there's no customization to that individual business. That's the kind of filtering I can do as the human saying, “Hey, I only want these types of cases. I don't want any of these cases.” I can put that kind of thinking into it. Google may one day fix it up, but they haven't done it yet.   What they're trying now is an improved version of all this called Performance Max. It recently came out. Basically, it's the same idea as Google Express Ads, but with the lessons from local service ads. It's like version 3, but now it goes on all of their Ads platforms. They're trying merge into one giant ad platform where you pay one budget to advertise on Google ads, display ads, YouTube ads, Gmail ads, on all their platforms all at once. Of course, in theory that sounds great, but if you just give it to the bots, it's going to spend money. It has no context of who you want to target, what types of cases turn into money. Performance Max might have a role to play. I don't expect it's going to take over the agency role anytime soon. I probably need to keep fighting them for a long time to make sure we're only spending money when it makes money. But what we're going to keep is a trend where Google tries to find some new way where we don't need an agency. They're going to underestimate and still not understand what the individual business actually needs, so we're going to keep going back and forth until one day they figure it out. I don't know how long that's going to be, but it's probably at least five, 10 years.    Sharon: You've given us a lot to think about. It's not your father's Google, I should say.   Ronnie: Yeah, it's changed a lot.   Sharon: I want to thank you so much. It's been very, very interesting. We greatly appreciate you being here.   Ronnie: Absolutely. I had a great time. Thanks for having me.  

Reviews are not the end all be all, but they are an important ranking signal in Google's

There is heavy competition to appear in

Google's algorithm has a lot of moving parts, it can be confusing

When Google recognizes that a searcher is likely looking for something local - think searches like, “24-hour laundromat” or “math tutors in Toronto” or “Thai restaurants open now” or any time somebody uses the “Near Me” functionality - the results prioritized are those found in Google's Map Pack or Local Pack and other relevant organic search results. Having a strong local SEO strategy is how you can get your business listed in the Map Pack and on that first page of Google search results. You want to show up every time a potential customer searches for, “Insert Your Business Product or Service Here in Insert Your Location Here”. But it takes work to accomplish this goal, and there are many ways to get burned. In this episode, we'll discuss how to improve your local SEO the right way. Our four marketing guides will share: What local links are and why they are important. Why it's difficult to rank a local business and why the Google Local Pack is important. Which categories Google considers as spammy or high risk. Why you want to avoid keyword stuffing in your business name. Common mistakes that service area businesses and online-only businesses make that put their Google Business Profile at risk for being suspended.  The importance of directories and reviews for local SEO signals. The technical aspects of getting local SEO signals. Ideas for building local links and finding local link opportunities 

SEO Expert Qamar Zaman from Dallas SEO Company KISS PRLearn Google MAP Ranking in 2021 Google Maps Ranking: SEO Expert Qamar Zaman has announced the launch of his new book "The Mystery Behind Google Maps Ranking: How to Rank Your Business Higher." It is now available both in Kindle and Paperback, and is available from Amazon. The book addresses the need for an improved understanding of Google Maps ranking and online press release coverage to get a higher rank. It provides tips and tools to create a successful mapping strategy.In a recent video, John Muller of Google search also suggested that one way to get business visibility is using press. This will help get the message out and help consumers find you. Source Google Maps Ranking books covers: How do I get my ranking on Google Maps?How do I rank higher in Google local search?How do you rank in Google 2022?How do I get SEO for Google Maps?The book teaches readers how to engage with customers on Google for free. Zaman aims to help business owners to leverage Google MAP for free using their Google My Business profiles.In the book, Zaman revealed secrets that will help business owners attract customers looking for their products and services. He also enumerated strategies to help businesses create relationships by initiating engagement with their local customers across Google Search and Maps.Business owners who are still grappling with how Google Maps work, and marketers who want to learn from an expert who has been in the industry for more than 15 years, are the primary target readers of Zaman's book.Some questions >> How do I get my ranking on Google Maps. Since a book cannot encompass all the areas of map ranking, Zaman offers email consultation via az@kisspr.com if you have any questions regarding the below-mentioned questions. Can you pay Google to rank higherHow do I get SEO for Google MapsHow do I increase my visibility on GoogleHow do you rank first on GoogleHow can I get on the first page of Google in 24 hoursHow do you get on the first page of Google without payingHow much is Seo per monthHow do I get to the top of Google without payingHow do you get a top rank on Google MapsDo reviews help Google rankingHow do I check my Google rankingHow do I get noticed on Google MapsWho has the most reviews on GoogleHow does Google decide which reviews are most relevantShould I pay for SEOAuthor: Qamar Zaman

Advantages and Disadvantages of Paid Ads for Your Business Jesse and Sue engage with a listener question about using paid advertisements on Google to expand their reach and get found in new markets. If you're wondering whether or not there's a worthwhile return on investment for paid ads, or if organic SEO through an agency is more worthwhile, this episode provides key insights to help you better understand the pros and cons and how to approach this situation for your business. If you've got questions about SEO or digital marketing, reach out to us today at localseotactics.com/questions and let us know! Whether you're sending us an email or giving us a call, we'd love to here your questions and hopefully provide insights for you and other listeners. Thanks for checking us out, and enjoy the show! What you'll learn Pros and cons of paid ads. How organic SEO compares against paid ads on Google. Why SEO may provide better return in the long run. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/should-i-be-using-paid-ads-for-more-visibility-in-the-map-pack/

Is Google helping you find new customers? If not, why not? In today's episode, we talk about how to get your farm to rank higher in Google's search engine, specifically by getting your farm to list in something known as the "Google Map Pack." This top-three results listing is the gold standard of SEO, but how do you get in there? 

You know it's important to rank highly on Google, but do you know the difference between ranking on both the SERP (search engine results page) and in the map pack? In this solo episode, Jesse explains the value of ranking in both areas of Google's results, and how important ranking in the map pack is for certain types of services. If you're unsure of how to improve the SEO of your website, give our free SEO audit a try! This tool will help you identify ways you could be ranking better, and give you insights into improving your online presence. Thanks for checking us out, and enjoy the show! Why ranking in both the map pack and SERP is important for driving business. How some types of businesses take greater advantage of map pack ranking than others. Why showing up more frequently is important for your business! View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/the-benefits-of-showing-up-in-both-the-map-pack-and-natural-organic-search/

Let's harness the full power of Google.   Quick and dirty Google search breakdown: Google Ads up top Map Pack Listing next Organic Rankings down below   First, max out your Google My Business optimization options to show up in the Map Pack's top 3.  Only SEO nerds are expanding this section to see more results.   Next, build a strong website to further influence your Google My Business results.  The better the SEO optimization and the better the content, the more relevant Google will find your website.      If you'd like me to take a look at your online presence and Google My Business optimization, go to: www.ContentIntoPatients.com to schedule your one-on-one Strategy Session.   

We're losing valuable Google real estate.     Google's organic search results are continuing to be pushed further down the page - after Google Ads, the Map Pack, and “People Also Ask”.  Considering that most traffic comes from mobile, by the time people scroll through to the organic results they’ve probably forgotten what they were searching for.   Moral of the story? ⬆️Continue to make high quality content to boost your "value" and "relevancy" ⬆️Your Google My Business profile needs to be active, current, and optimized ⬆️Run Google Ads   If you’d like me to take a look at your online presence go to: www.ContentIntoPatients.com to schedule a one-on-one Strategy Session.  

Many docs come to me frustrated that a competitor, with no reviews, has pushed them, with 200+ reviews, out of Google's top 3-Pack sweet spot. And I get it, if you’re #4 on the list you might as well not even exist.

You're looking at a screen that's empty, aside from a little box that you type or talk onto. A zillionth of a second later, you see all that the internet has, relating to what you entered.  We're talking about search engine results pages and though they may seem to simply fetch information, there's a whole lot that we marketers need to know in order to appear there.  I want you to listen as he explains Snippets markup XML schema, Info boxes, web stories open Graph, Search console and other technical aspects of how search data is indexed.  Brock Murray is a full-stack marketer who specializes most in SEO. He started coding websites for friends and family members. He started his agency around 2012 and I met him recently after that, hearing him on a panel and liking how transparent he was in giving advice. Later I ran an event and asked him to speak at it. Zooming ahead to the present, the agency is now a 7-figure business that does ecommerce sites, local service businesses, you name it. What I like most of all is how Brock still practices what he preaches in SEO, sharing real time experimentation he’s doing in his work, and what we can all learn about web search from doing it. Follow Brock on Twitter or find out about his agency, SEOPlus+ People, products and Concepts mentioned on the show: XML sitemap Schema.org Local Search Listings (also known as Map Pack or Local 3-Pack)  Google’s Knowledge Panels (Info boxes that appear in search results) web stories  Open Graph protocol Search Console Accelerated Mobile Pages (AMP project) Google Analytics 4 BERT algorithm Google My Business Rand Fishkin Glenn Gabe Episode Reboot Brock created a tool that checks how well websites are optimized for search. To have your site checked, visit FreeSEOReport.ca For complete Show Notes, go to: http://leadgeneering.com/episode-40-giving-search-engines-what-they-want-with-brock-murray

The Google Map 3-Pack is valuable real estate for roofers and other small businesses with an online presence. Most local clicks occur within the Map Pack on Google, and roofers can make or break their business. With that said, illegitimate addresses can ruin your entire operation. Why? Google reserves the right to ban fake addresses from Google My Business. And they've been exercising that right more and more in recent months. Exploiting Google Maps is not your right as a business owner. Sure, it may work temporarily, but ultimately they will ban your listing. Why Roofers Should Not Exploit Google My Business It's not just roofers, but various contractor businesses attempt to exploit Google My Business with fake addresses. Sometimes the violations are less egregious, like when putting a real PO Box is your address, and other times they are flagrant, like when claiming a random shared space you found online. Roofers want to make money and grow their business online, and sometimes they are willing to push the envelope to accomplish goals. Unfortunately, it doesn't work out well for those contractors. Google bans fake addresses and may restrict the entire account associated with those listings. You may lose your legitimate address in the process of trying to claim fake ones. List of Address Types Google Rejects Google doesn't care that a sign exists in front of your shared space or flex space. They certainly don't care that you pay for a PO Box or virtual office. Their standards are evident in the Guidelines for representing your business on Google, strictly prohibiting multiple listings without storefronts. Take a look at the rejected address types below: Flex space PO Box Virtual Office Shared space Things Roofers Need for a Legitimate Google My Business Listing As a roofer, you have two choices, a storefront business or a service area business (SAB). Contractors working out of their home can register a single SAB on Google My Business (that means one and only one). Google still uses your address for proximity, but the users can't see the address for privacy reasons. A storefront address is viewable for the public and gets a defined marker on the Google Map. If you choose a storefront business, you must have the following: Legitimate address Visible and proper signage Registered business name Legitimate Addresses Produce Superior Results Roofers who attempt to exploit GMBs are risking their entire business. The shameful part of it is that they can produce high-quality leads without breaking the rules. At Roofing Webmasters, one of our clients used a comprehensive SEO plan to appear prominently in their hometown. When a hail storm hit nearby, they received over 1,500 calls. They will retire off that single hail storm that occurred in a town with less than 50,000 people. Imagine if a hailstorm hits a highly populated town? Doing things the right way pays off in the end. Get Started With Roofing Webmasters One way to show up better on Google Maps is to use our proprietary software called BrandREVU. Our software empowers roofers to snap photos of each job and upload them to the BRandREVU app, which then automatically populates them onto the appropriate web pages and requests reviews from the services customers. As you accumulate more reviews and targeted web content, Google improves your local ranking position. We do high-end work for roofing companies with legitimate business practices. Contact us today to start increasing web visibility. The post Don't Get Your Roofing GMB / Google Map Banned appeared first on Roofing Webmasters.

The Google Map 3-Pack is valuable real estate for roofers and other small businesses with an online presence. Most local clicks occur within the Map Pack on Google, and roofers can make or break their business. With that said, illegitimate addresses can ruin your entire[Read the Full Article]

We're back! It's been awhile and we begin by discussing our unplanned hiatus. We then go into some in-depth discussions of recent gaming including Smartphone Inc. with the Status Update 1.1 (11:04), Time Stories Revolution: The Hadal Project (24:00), and Wildlands with the Map Pack 2 - The Fall of the Dark House (37:21). Next up, Stephanie's book segment (51:31)! We end with a sneak peak of our next episode (1:09:50) and a big announcement (1:12:32)! Don't miss a single second of ep. 96 of Hooked on Geek!

This law firm marketing strategy is free, easy & quick. Plus, most of your competitors aren't doing it. No web design skills or technical expertise required. Listen to the full episode for my best advice, tips & hacks. Enjoy!

Topics: Keyword Research (find the most profitable keywords in your local area), Local SEO ranking factors (what really matters), Google My Business optimisation (how to rank in the Map Pack) and Website optimisation (how to rank for organic listings).

Everyone knows that if you want to reach more patients, you've got to be visible on Google…but what about Google Maps? This week, we'll show you how to win the Map Pack and why Google My Business is such a powerful tool for growing your practice. Show notes: https://messenger.md/podcast/episode-22

Click here to view thousands of board games at discounted prices at our Sponsor MiniatureMarket.com: https://www.miniaturemarket.com/dow7232.html?utm_source=gameboygeek&utm_medium=partner Miniature Market Product Alerts: If the game hasn’t released yet or is out of stock, sign up to get notified when it is available for purchase. Learn more here: https://www.miniaturemarket.com/productnotifications?utm_source=gameboygeek&utm_medium=partner&utm_campaign=customer-service My review of the latest expansion for Ticket to Ride (Japan) by Days of Wonder & Asmodee North America. You’ll be constructing a shared bullet train in Japan, and trying to cover many regions and use ferries in Italy! Upgrade every game you play with the Ultimate Gaming Accessory! Game Toppers shipping now! http://www.GameToppersLLC.com BGG Link - https://boardgamegeek.com/boardgameexpansion/288679/ticket-ride-map-collection-volume-7-japan-italy Additional Sponsors: Bezier Games (Werewords) - https://beziergames.com/collections/all-games/products/werewords Grey Fox Games (Reavers of Midgard) - https://www.greyfoxgames.com/reavers-of-midgard/ Eagle Gryphon Games (Maniacal) - https://www.eaglegames.net/Maniacal-p/102182.htm Tasty Minstrel Games (Orleans Stories) - https://boardgamegeek.com/boardgame/287275/orleans-stories Games by Bicycle - https://bicyclecards.com/product/shuffle-grand-prix/?category=games#filter The Game Boy Geek Helps You “Find & Enjoy the Next Board Game You’ll Love” with new content at least every other day. Meet up on these Web & social media platforms:Website - www.GameBoyGeek.comFacebook - http://www.Facebook.com/TheGameBoyGeekTwitter - http://www.Twitter.com/TheGameBoyGeekInstagram - http://www.Instagram.com/TheGameBoyGeekPodcast - RSS - http://gameboygeek.podbean.com/feed/Podcast iTunes - https://podcasts.apple.com/us/podcast/game-boy-geek-hi-quality-hi/id1042741475

Click here to purchase games from our Sponsor MiniatureMarket.com: https://www.miniaturemarket.com Miniature Market Product Alerts: If the game hasn’t released yet or is out of stock, sign up to get notified when it is available for purchase. Learn more here: https://www.miniaturemarket.com/productnotifications?utm_source=gameboygeek&utm_medium=partner&utm_campaign=customer-service My review of this expansion for Ticket to Ride (Poland) where you’re racing to try and connect countries for the most points along with normal ticket routes! Upgrade every game you play with the Ultimate Gaming Accessory! Game Toppers shipping now! http://www.GameToppersLLC.com BGG Link: https://boardgamegeek.com/boardgameexpansion/283595/wsiasc-do-pociagu-polska Additional Sponsors: Bezier Games (Werewords) - https://beziergames.com/collections/all-games/products/werewords Grey Fox Games (Reavers of Midgard) - https://www.greyfoxgames.com/reavers-of-midgard/ Eagle Gryphon Games (Maniacal) - https://www.eaglegames.net/Maniacal-p/102182.htm Tasty Minstrel Games (Orleans Stories) - https://boardgamegeek.com/boardgame/287275/orleans-stories Games by Bicycle - https://bicyclecards.com/product/shuffle-grand-prix/?category=games#filter The Game Boy Geek Helps You “Find & Enjoy the Next Board Game You’ll Love” with new content at least every other day. Meet up on these Web & social media platforms:Website - www.GameBoyGeek.comFacebook - http://www.Facebook.com/TheGameBoyGeekTwitter - http://www.Twitter.com/TheGameBoyGeekInstagram - http://www.Instagram.com/TheGameBoyGeekPodcast - RSS - http://gameboygeek.podbean.com/feed/Podcast iTunes - https://podcasts.apple.com/us/podcast/game-boy-geek-hi-quality-hi/id1042741475

Looking to rank higher in Local Search? Want to reach page one in the Map Pack (aka the Local Pack?) Should you focus on reviews or on Google Posts?   In this interview, Local Search Marketer John Paglio answers all these questions and more as we look to help you get found for all your local searches.

Having passed the infamous 20th of March, the spring season is here, and it is prime time for roofing companies to capture business leads. Punxsutawney Phil may not have been spot on with his early spring prediction, but the weather is starting to progress closer to warmth across the nation. With cold spells still interjecting themselves, this combination of hot and cold has a chance to create severe hail storms, something we'll touch on more later. But spring, in general, is always going to present a major opportunity to roofing contractors. But how does one take advantage of the most suitable season to generate roofing leads and grow your business? Who Has The Head Start? The truth is that winning the race for spring roofing leads should start before the spring season. The companies that have already created a custom website optimized it for search and placed themselves on Google My Business will have a significant head start on those late to the party. Google and Facebook reviews of these businesses are also an essential factor determining who scoops up most of the leads this spring. The gap may already be large. Making Up Ground Not everyone had the foresight to optimize their website before spring, especially those new to the roofing industry or a specific location. Having an aged domain name will always be ideal for SEO purposes, and optimization takes time in general. Most new roofing campaigns are looking at a 6-month minimum for organic ranking. One way to close the gap in the meantime is to invest in PPC management through Google Ads. Buying clicks can get leads quickly. Win The Marathon, If Not The Race If PPC is out of your price range, the time to start gearing up for next spring (2020) is right now. While the idea of waiting this long may seem discouraging, it will pay off next year. Remember, while you might lose the SEO race this year, you can get a head start on the race next year. The reality is that the roofing business is more like an online marathon. If you consistently improve, you will end up winning in the end. So even if PPC is an option, you should still invest in SEO for next year right now. Optimizing for Hail Storms There are some roofers in the industry known as storm chasers. But the truth of the matter is that companies who are already optimized for hail storm roof damage in their service area are going to have a leg up on fly-by-nighters. The top roofing websites have an individual webpage for storm roof damage and their homepage and pages for other services. Over time, this page optimizes for the target keywords that heal inflicted homeowners' search on Google.  Keeping it Local Your business must have a presence on Google My Business and supporting reviews and a verified address to generate local leads. The goal for roofers is to show up on the Local Map Pack, a group of Maps listings selected by Google based on relevance, radius, and reviews. Roofers should try to generate as many reviews as possible and do so consistently. Google checks not only quantity but also recency. Google Ads can also appear on the Map Pack if adequately connected to your GMB account. Speed Up With Roofing Webmasters Are you tired of losing out on spring roofing leads every year? Roofing SEO Webmasters' complete digital marketing package can solve your problems once and for all. As a digital marketing agency that provides custom website design, content marketing, Google Maps optimization, PPC, and SEO, there's no aspect of the race that we can't enhance. The best leads come from an investment in your own brand, which we empower our roofing clients. We build everything from the ground up with custom codebase, schema markup, and logo design. The post Winning The Race for Spring Roofing Leads (Podcast) appeared first on Roofing Webmasters.

Google AdWords (now Google Ads) can be highly effective for plumbers. Creating a successful ad starts with following Google's criteria for advertisements as well as targeting the correct keywords and demographics. Not all ads are the same on Google. Some have sitelink extensions and calls to action while others are simple lines of text without much depth. The highest bidding advertiser is not always the one whose ad will show up first. Google takes several things into account including the quality of the ad which is something they measure through their own metric called Quality Score. Here are some of the things that influence ads: Consumer Targeting Plumbers who profit the most target the right consumer base. As you know, some plumbing jobs pay way more than others. Going for specific terms like slab leak, water heaters, etc. can help maximize your ROI on advertising. General terms like plumbing, plumber, etc. will lure in all types of jobs many of which don't pay big coin. Targeting also involves geographic locations making it important for every plumbing company to define which zip codes they can service. Negative Keywords Not every keyword is worth pursuing as a plumbing company. For example, lots of searchers are looking for resources on how to fix plumbing issues on their own (DIY style). You wouldn't want your ad for your plumbing services to show up on these kinds of keywords because the clicks would be worthless as the user is not looking to spend money. Negative keywords make sure these kinds of queries are eliminated for your ad so it maximizes its clicks with relevance. Sitelink Extensions The more information the user has the more likely they are to click on the ad. When an advertisement has sitelink extensions it has expanded lines of text that include links to individual pages on your landing page (your website). These specific pages are often the ones that peak the interest of the searcher and have a greater tendency to receive clicks than more basic ads. Google recommends using sitelink extensions especially for ads that target a certain consumer. Connecting Google Ads to Google My Business As you likely know from your own experience on Google, the Local 3 Pack is one of the most important spots for a plumber to show up. This Map Pack pulls the top Google My Business profiles in the area and showcases them to nearby searchers. While this is primarily earned through organic optimization, there is now an advertisement spot within the Local 3 Pack. Obviously this changes the definition of the 3 Pack since it can now be 4 but it is another opportunity for your plumbing company to generate clicks for its business. Connecting your GMB and Ads accounts won't guarantee you spot on the Map Pack but it will certainly increase your chances. Out of all the ad spend forked over by companies throughout the year, 80% of it goes to Google and Facebook. Google recognizes their dominance over the advertising industry and has began to create new spots on which ads can show up. The Map Pack is an example of this. Remember, AdWords was originally meant to emulate an organic search result. As users have become more aware of the difference between ads and organic results, the percentage of ad clicks has gone down. The emergence of Map Pack ads helps combat this phenomenon at least partially since its freshness has shielded it from some of the pitfalls of traditional Google search ads. PPC'ing Your Plumbing Company Name PPC management services are infamous for their trickery. Many of them lure clients in by promising them lots of clicks.

Google AdWords (now Google Ads) can be highly effective for plumbers. Creating a successful ad starts with following Google's criteria for advertisements as well as targeting the correct keywords and demographics. Not all ads are the same on Google. Some have sitelink extensions and calls to action while others are simple lines of text without much depth. The highest bidding advertiser is not always the one whose ad will show up first. Google takes several things into account including the quality of the ad which is something they measure through their own metric called Quality Score. Here are some of the things that influence ads: Consumer Targeting Plumbers who profit the most target the right consumer base. As you know, some plumbing jobs pay way more than others. Going for specific terms like slab leak, water heaters, etc. can help maximize your ROI on advertising. General terms like plumbing, plumber, etc. will lure in all types of jobs many of which don't pay big coin. Targeting also involves geographic locations making it important for every plumbing company to define which zip codes they can service. Negative Keywords Not every keyword is worth pursuing as a plumbing company. For example, lots of searchers are looking for resources on how to fix plumbing issues on their own (DIY style). You wouldn't want your ad for your plumbing services to show up on these kinds of keywords because the clicks would be worthless as the user is not looking to spend money. Negative keywords make sure these kinds of queries are eliminated for your ad so it maximizes its clicks with relevance. Sitelink Extensions The more information the user has the more likely they are to click on the ad. When an advertisement has sitelink extensions it has expanded lines of text that include links to individual pages on your landing page (your website). These specific pages are often the ones that peak the interest of the searcher and have a greater tendency to receive clicks than more basic ads. Google recommends using sitelink extensions especially for ads that target a certain consumer. Connecting Google Ads to Google My Business As you likely know from your own experience on Google, the Local 3 Pack is one of the most important spots for a plumber to show up. This Map Pack pulls the top Google My Business profiles in the area and showcases them to nearby searchers. While this is primarily earned through organic optimization, there is now an advertisement spot within the Local 3 Pack. Obviously this changes the definition of the 3 Pack since it can now be 4 but it is another opportunity for your plumbing company to generate clicks for its business. Connecting your GMB and Ads accounts won't guarantee you spot on the Map Pack but it will certainly increase your chances. Out of all the ad spend forked over by companies throughout the year, 80% of it goes to Google and Facebook. Google recognizes their dominance over the advertising industry and has began to create new spots on which ads can show up. The Map Pack is an example of this. Remember, AdWords was originally meant to emulate an organic search result. As users have become more aware of the difference between ads and organic results, the percentage of ad clicks has gone down. The emergence of Map Pack ads helps combat this phenomenon at least partially since its freshness has shielded it from some of the pitfalls of traditional Google search ads. PPC'ing Your Plumbing Company Name PPC management services are infamous for their trickery. Many of them lure clients in by promising them lots of clicks.

Read the full show transcript below as Aaron and Darren talk about how they run their sprints and release features in their products.Helpful links from the episode: Whitepark's free Google review link generator tool SaaStr Annual conference GatherUp GMB integration launch FULL SHOW NOTES[music]00:11 Aaron Weiche: We are back with episode two, Sprints and Features.00:16 Speaker 2: Welcome to the SaaS Venture podcast, sharing the adventure of leading and growing a bootstrap SaaS company. Hear the experiences, challenges, wins, and losses shared in each episode. From Aaron Weiche of GatherUp, and Darren Shaw of White Spark. Lets go.[music]00:44 AW: Welcome to the SaaS Venture podcast, episode two. I'm Aaron.00:50 Darren Shaw: And I'm Darren.00:51 AW: And we are excited to absolutely 100% what we're doing because we're going from one to two episodes, and that's pretty exciting. I felt good about getting one episode in the books. I don't know how you felt about it.01:05 DS: Yeah. I think that, okay, one in the books and now we're recording two, that tells me this is a thing. It's happening, we're doing it.01:12 AW: Everything from here is hockey sticking up, and to the right.01:17 DS: Yeah, it's amazing. Our growth, from zero to where we've come, has been pretty impressive.01:22 AW: I've actually had some fun figuring out all these little wrinkles of podcast recording, and getting your feed submitted everywhere, and finding an editor and a voice-over talent, and all that kind of stuff, that was an interesting process to get to learn so much about a new medium. It's been a while since I've had to... It was like learning WordPress all over.01:44 DS: And you've really done it. I've basically been sitting back and you just tell me when to show up. So, thank you, Aaron, for managing all that stuff.01:51 AW: Yeah. Well, like I mentioned, that's a personal issue. I need to delegate more and do less, but I love to learn, so it's definitely exciting. But I probably need to hand some of it off to you to get you to feel involved.02:03 DS: Sometimes you're gonna be busy, and I'll take the reins of organizing everything.02:08 AW: There you go. So, what have you been up to the last couple of weeks since we talked last? 02:11 DS: Well, we're trying to get this one tool out the door. We've been building this new tool, which we call Review Checker, and we were so confident. After last Friday, we're like, "We're definitely gonna launch this thing." And then on Monday, we start stress testing it and it's like, "Oh, yeah, oh right, there's this problem." That's the trouble, you always think you're done and then you just have a bunch of people poke at it, and you're like, "Wow, there's still so much more that we need to do before this thing is ready for prime time." That's been taking up all of our time, and I'm really excited about it. I think it's gonna be a great project. I think it's going to be a nice little tool that will bring lead gen into White Spark stuff. We have built that review link generator. Do you know that, on our website? 02:54 AW: Yep.02:54 DS: That thing gets so many mentions and tweets and links to it. It's a really great tool that drives a lot of attention to Whitespark, and so this will be something kind of similar.03:05 AW: Now, do you guys have a formalized process as you're getting ready to release a feature or a new little tool like this that you follow very closely, or is it just like every day, see where you're at, see if it's done, next step kind of deal? 03:20 DS: It's the latter. It's like we're always just picking away at it. So, it's Dmitri will finish the last round of edits, a request that I made of how I want it to look, and then I'll take a look at it or Jesse will take a look at it. It's basically been Jesse and I testing the tool out and writing up a list of things that we want different. And then he'll finish that round, and then we do it again and take another pass at it and think about it some more. So, it's been growing like that over the last little while. And then we had a bunch of our team members take a look at it and we found some problems. The biggest problem... First, I'll explain how the tool works. Basically, it just scans your business name. It'll search Google, it'll find any sites that have review schema with little stars that show up in Google search results, and then it will track that and give you a report, saying, "Hey, you have this many reviews on Google, and this is your rating. You have this many on Yelp, Facebook, Trip Advisor, etcetera." So, it just gives you this nice little report of how many reviews you have.04:23 DS: And so if you were an agency on a budget, or a small business, and you just wanna keep track of this, you could just come back to the tool once a month or once a week, and run it and get a little report back, and you can say, "Okay, this is how our reviews are going." It's this free little once-off, check your reviews tool. In terms of the development, yeah, it's basically just been that we keep plugging away at it. And one of the problems that we're finding is, let's say you put in a really generic name, well, Google returns a whole bunch of stuff that's actually not your business. It's someone else's business, it's some weird business. So, if your name is really generic, you can get a whole bunch of what we are calling false positives in the tool, so we're trying to figure out a way to fix that before we launch it.05:02 AW: Nice. How far into the results does it go? Is it mostly looking at page directories that would rank page one, or does it go further than that? What does that look like? 05:10 DS: Yeah, we do the first two pages.05:13 AW: All right. So, you're looking at, what, page one, and then page two, where the SEO joke is. That's the best place to hide a dead body, is page two of Google search results.05:21 DS: Exactly. And we run about 10 different searches, and then we combine all the results, so we do a whole bunch of variations to try and find everything we could.05:29 AW: Yeah, awesome. You're looking at this as more of a marketing and lead gen tool, at the same time you're building it out? Are other people on the team taking care of the marketing pieces, and how you're gonna promote it? 05:41 DS: Well, promoting is pretty simple. We don't have a huge promotion plan. Basically it's a free tool, so it's this new little free tool. We're going to tweet about it, obviously, put it on our social stuff, we'll put it in our newsletter, and that will mostly be the extent of it. And we think, generally, my experience is, if you launch a free tool that is cool and useful, the marketing does itself. People will just share it because it's free, it's like, "Oh, this is a great new free tool." And we might do a little poking around people that talk about free tools and have free SEO tools. We'll make sure we get listed on those, so just a little prospecting and outreach for that. And then that's about the extent of it.06:18 DS: The thing is interesting though because we have a number of clients... We have this one client in particular who is using Reputation Builder, which is our white labeled version of GatherUp, and they've got 70 of their locations in there, but across the US, they have 120 or something like that. There's some reason there's this other faction of the business that reputation builders overkill for them, they don't want to put them in our reputation builder, and it's like the whole process doesn't make sense for them, but they still wanna be able to track reviews. And so they were just asking me, "Do you recommend any inexpensive rank review tracking tool?" And I was like, "Well we have this little thing." And she's like, "Oh, well, if you could give me that in a monthly report, then we'd pay for it." So, I might actually put a subscription model on this thing. I might say, "In expense of $5 a location, we'll give you this report every month, and then we'll track it over time and give you a nice interface where you can see pretty charts and all that kind of stuff, and multi-location view." I am actually thinking about launching it as a paid tool, but we definitely can't do that until we fix some of these false positives and other problems with it.07:23 AW: Maybe you look at something like you're allowed one scan per email address or something, right? 07:29 DS: Yeah.07:30 AW: You can limit their use if they wanna run it more, then they would need to switch to the paid version.07:34 DS: Yeah. And we already have that actually, we limit it to three searches per day.07:38 AW: Okay.07:39 DS: It also does this cool thing, it calculates a review score for you. It's specifically a Google review score, we look at your primary category, and we compare it with all the other businesses and how many reviews they have and what their ratings are, and we combine that to generate a score based on what the average is and where you fit on that average, and so we report that back to you as well. It's pretty handy to get the sense of, "How am I doing compared to my competition?"08:06 AW: How are you pulling competitors? Is that from others in the same category, regardless of location, others that have ran it in the tool, or are you actually finding a way to pull out others that might be in the Map Pack, against them? What does that look like? 08:20 DS: Yeah. What it looks like is we pull their primary category from Google My Business, so basically... They'll select their business, we grab what we can find for them, and then we look at their GMB business profile, which used to be called the Knowledge Panel, and figure out what the primary category is. And then we take that primary category, and we search it in the local finder results and grab the top 60 businesses ranking for that term. And we parse all their data out, and then that's how we determine the average in your city. So, your average in your city... There might be 60 other hair salons, here's the top 60, these are their reviews and ratings, and this is where you fall in that.08:58 AW: Got it. That sounds really awesome and really helpful. Can I send you a few people to run a test on? 09:05 DS: Yeah, totally. I'll just give you access to the tool.09:07 AW: Hey, I like that even better. Do you guys often do that with features? Do you do an open beta with any of your customers? Is that part of a feature release for you? 09:16 DS: It is, and we will do that for our Local Citation Finder. For a free little tool like this, we probably wouldn't do it. But we are launching a new version of the Local Citation Finder. It's currently getting put through its paces by our internal team, and there's lots of stuff we still have to do before we would open it up to some of our customers. But, yeah, I would imagine we'll have a couple of weeks where we collect feedback from customers, and once we get it to the stage that we're happy with, and then that will probably come up with another few weeks or month of feature updates, and then we'll launch it officially.09:47 AW: Nice.09:48 DS: How about you? What do you guys do? Do you invite your top clients to stress test some your new features? 09:53 AW: A majority... We look at certain things that it is a must, so we go through internal dev servers, then what we actually do is turn every feature into a flag where it can be turned on and off in our admin panel internally. And then we'll do what we refer to... We just call it private beta, and it's usually us just turning it on inside of our own accounts where we maintain some data or businesses. So many things make so much more sense when you're looking at real data, instead of just stuff you're inputting or trying to use without a business case.10:26 DS: Yeah, definitely.10:27 AW: Yeah. And then a normal process that we've moved to is we just do an open invite on our monthly webinars. We just did our January webinar last Tuesday, and we actually have two different features going into beta in the next few weeks. And so we just put out there to send an email to our support team with beta invite in the subject line, and then we invite those people into the beta when it's ready, send them instructions on how it works and things to be aware of. And then if it's a larger feature, we keep track of all the feedback and comments that come in, and then some of the times, we'll even do a survey at the end of it anywhere from eight to 10 questions on is it intuitive, is there something you'd add, just trying to find out more about their experience with it. And that process... We really solidified our process around releasing a feature last year, and it's still a work in progress. We're trying to always optimize it, but it has really served us well, and we've just come leaps and bounds, especially in the last 18 months of that being a more formalized process.11:29 DS: Man, that's nice. That's smart. We are very not organized like that, so I think that I will take some notes on that. And when we do do our proper release for the Local Citation Finder update, we'll follow that process exactly. It's a huge release, it's like we rebuilt the whole software. That release is massive, and that'll certainly be the topic of... It'll come up many times in this podcast as we continue to push forward on it.11:56 AW: Yeah. Those big ones are the hardest. We have the same thing last year when we rebuilt... When we added our client level and introduced an agency dashboard for all of our agency resellers. There were just all kinds of reasons behind it. It was one of those things, and if we didn't get it structurally in, we were gonna wind up with just some issues in how we delivered features to our agency resellers, which is a very important segment to us. We have three buckets of customers. One is a single location small business. The next bucket is multi-location business, might be anywhere from five locations, physical locations, in their business, to 10,000-15,000 locations of their business. And then the third is that white label version of that agencies and resellers, we have hundreds upon hundreds of agencies and resellers that resell our software.12:45 DS: In terms of number of locations, that middle tier is the biggest? Right? Like multi-location brands that are working directly with you? 12:52 AW: Yeah. As far as location-wise, definitely that brings the biggest girth of locations, because you can have one client that has tens of thousands or one client that has a thousand. Location-wise, which is what our pricing model is built off of, that's definitely the one, the biggest. But our agency reseller is so important because it has so much expansion in it. You land an agency and they start selling it, in their first month they get four or five customers on, and then they can just continue to organically do that. They're out selling it and pitching it to their customer base. And so we have resellers who have north of a thousand locations, all by themselves, that are all their customer locations.13:33 AW: As we found, some of the thing behind the the client level and the Agency Dashboard we put into play was really helping a lot of our resellers sell to more multi-locations. Just there were some challenges in how structured the system was. That was one of those, for us, where it was like a three, four-month feature, and held a bunch of other things up that we couldn't release because it wouldn't work for agency resellers and only our direct customers and we never want to do that. And a lot of learning things in the process. So, even though we have a pretty refined process now and things detailed out, and we're still working on it, that's only because we've learned the hard way through operating loosey-goosey, and as you go, and just one foot in front of the other. And it usually leads to frustration and some missed things and things like that, where we just started looking at, "How do we use process to shore more of these things up?"14:26 DS: Yeah. I need to learn from that, because we basically do that one foot in front of the other until it's like, "Hey, we have something, here it is, try it." And I think that refining our processes would be very helpful.14:36 AW: We're always willing to try things, too. Last week, we had our exec team summit, and this was one of our big topics is how our sprints work. And in 2018 ...14:48 DS: I wanna hear this.14:49 AW: Yeah. In 2018, for the most part, we put a sprint together with X amount of features and say, "All right, this is what we think we can bite off," mostly looking at it in about a six-week cycle, four to six-week cycle. And, of course, some a little quicker, most a little longer, depending upon if you weighted them out the right way. And then we have that one really big one that took a big chunk out of the time. So, in our rear view in 2018, we completed eight sprints in total, with one being literally a three to four-month sprint all by itself.15:24 AW: This year, one of the things that we met on that we were looking at is, "How do we have some more predictability, and are we open to trying something a little bit different?"  Because we could definitely continue on the way we are going, but we wanted to see, based on predictability and time management and the marketing aspects, and things that help that way in your business, should we do something else. What we're trying for this year is a combination of a couple different things. One, we pretty much looked at the calendar for the entire year and weighed it out, and said like, "Okay, let's have a feature of the month. This feature is something that we are absolutely going to deliver in this month." So, we need to backdate stuff in our process so that we know we can launch this feature in March, and we know we can launch this feature in April.16:16 DS: Do you ever put some features in the bag, where you're like, "Okay, we finished both our March and April features, and so we're just gonna not release those until March and April?"16:25 AW: Yeah, we'll be willing to do that, if that happens. Because the other thing after that high level is we basically have this huge cascading list of customer requests, and other ideas, and medium and smaller things, and we basically treat that as a running list, that if we're sitting good with when we need to deliver this bigger or the "feature of the month," then we'll just start grabbing from the prioritized thing in that list, which literally there's hundreds, so there's no shortage there.16:56 DS: And some of them they can be banged out in a couple of days, so you're like, "Okay, well, we'll have no problem meeting that for our March feature of the month."17:02 AW: Yeah, right. That's what we're going to try for this year and see how it goes, instead of just really defined sprints that are in a four-week, a six-week... This is something I definitely pay a lot of attention to and listen, read about how other companies do their sprints, and you hear the opinions on what's too short and what's too long. For us, we have a really productive engineering team, and so I don't want to ruin that, 'cause I know some of that is by not having just a ton of rigid guidelines to how and when it's going to happen. And so it's like, "How do we get some of the predictability to hit some of our other goals and some of our other planning?" The nice thing for me is it allowed me to lay out every month of 2019, and say, "All right, this is when we're going to deliver these things," and I know, if I needed to swap something based on a really big need or some type of vision or whatever else, I'm going to have to pull something else out of that feature of the month category and then hope it can maybe find its way into the top of the other list to get handled. It helped me, vision-wise, for the entire year as a planning exercise.18:11 DS: Yeah. If I think about our process, if I say, "Okay, here's our six-month sprint or six-week sprint, these are the features we're going to have done in that six-week sprint." Let's say there's 14 features in there, I know by the time we get to the end of it we only got nine of them done. How do you deal with that, where you're like, "Oh, well, we were overly optimistic... " 'Cause everything always tends to take longer than you expect and there are always things that come up that you couldn't expect. I couldn't predict that this was gonna slow me down for three days while I was trying to build that feature, so how do you... Is there a disappointment at the end of it, or do you just take those extra six features and throw them into the next sprint? What do you do when you're laying out these sprints? 18:53 AW: Yes. Sometimes they do get talked into the next one, we have to shift it over. And sometimes some of them... We had a couple that just would float and float and float, and for different reasons. It's like we just released this week, our Google My Business Authorization, that allows customers to reply to Google reviews right out of GatherUp and that also basically enables the monitoring straight...19:17 DS: Yeah, love that.19:18 AW: And their API. And that's something that we've had in beta and working for customers that asked for it for probably a year. But it was one of those that just never got tied off because of a lot of just quirky things with it. And then Google updated their API in the middle of when we were working on it. So, it's one of those that stretched on and on forever, and it just finally ended up being something where I was tired of seeing it on our to-do list. It was like, "All right, this is it... We're almost to the goal line, we have to get this across," and so we had to buckle down. And it's a much harder thing to test, too, because you need people with access to the Google My Business accounts to be able to authorize it, and then see all the different errors it could throw off, if it doesn't go through. There's just a lot of edge cases with that kind of stuff, so it was a much harder one to deal with than when you build a feature that the data is in your control, and the functionality is in your control, and everything sits on your side. It was one that lingered on for a long time. Yeah, I don't have an exact... This is what we do when those things fall off, because we've had ones that kinda trickle along forever and we have other ones that just get buttoned into the next one, and then get tied up.20:27 DS: Sure. Well, I'm only asking because I don't really structure these six-week sprints, I don't really do anything called a sprint. It's just like these are the projects, we have a massive to-do list, we drag things around and prioritize them, and just things are getting picked off here and there. Features are getting completed, and eventually the project makes its way up to launch. We're like, "Okay, we're good, we're gonna launch this thing." But I don't plan it out in advance into these sprints. And I feel like if I did, I would be disappointed. I'd be at the end of every one, I'd be like, "Oh, well, I guess, we were overly optimistic." And so I'm just wondering how you handle that.21:01 AW: Yeah. Well, don't be afraid there. Don't let fear control you.21:04 DS: I'm not afraid, I'm all right.[chuckle]21:07 AW: Yeah. And that's where... Who knows what the process, we're doing. We could, after this year or even mid-year, if it ends up being something that really isn't working for us, go back to how we were doing it before in more of a traditional, "Here's a sprint, here's the six things included, and here's the six-week timeframe, that we're gonna try to get that done."21:26 DS: Yeah. One thing that would be nice with our loose way is that there's never a deadline, and so no one's got a fire under their ass to get it done by X, right? 21:36 AW: Yeah.21:36 DS: And so that's what the sprints would give you. In one sense, we do have deadlines, because I have a weekly call with the different dev teams that are working on different projects. And in that call we always say, "Okay, what's realistic that we could have done for our next call, for us to review on our next call?" And so these weekly calls is what keeps us pushing forward. And sometimes we're also too optimistic on that. We might pick four things and say, "Okay, we'll have these four things working for demo." But when it comes to it, it's like, "Wow, we were only able to get these two or three done because we got road blocked on whatever." And so that's kinda... We set these weekly deadlines. And that's interesting, it's something I started doing based off of a conversation I had with Dudley Carr, who used to be with Moz, he used to be on the Moz local team, and he's building a new product now and directing a team, and he said that that's the way he organizes his sprints, he has weekly sprints, and every week they check in and, "Did you get these things done? If not, why not, what happened?"22:35 DS: And he's also really... This is something I have to get better at because it keeps coming up. He's got this laser focus. Everything that comes in that could potentially distract the team, he's like, "Can it wait till next week?" 'Cause then he just puts it on the next week's sprint. Or, "Can it wait till next month?" And so he's really like he does not want to take people off the track of the four things that were supposed to get done on that sprint. And so that's one of the problems we have here. It's like, "Okay, well, the team is working on the Local Citation Finder, but we have these clients that keep chirping." They're like, "Oh, hey, we'd like to have this on a Rank Track or we'd like to have this somewhere else." And so someone's asking for things all the time, and every once in a while, we're just like, "Okay, let's just get that done." And so it takes us off track.23:20 DS: And sometimes it works out well. Just last week, or just this week actually, we launched a white labeling feature for our rank tracking platform, so a business can now get their... Our rank tracking on their own sub-domain. I'm pretty excited about that. We now have that feature. We didn't have that before, but it's the kind of thing like, Troy is like, "Okay, I guess I'll do it." And it takes him an afternoon or two to get it done, but it's also a little "ugh" for me, too, because now I know I've pulled him off of the Local Citation Finder, which when we have our call next week, it'll be like, "Well, I could have done more, but you asked me to do that rank tracker thing."24:00 AW: Yeah. So, what you're getting at, that's probably the biggest thing I know I struggle with and I know is on me to always really drive, and that's prioritization. What is a priority, and then how do you set it up for the things that are behind it? 'Cause everything you're talking about, we face it no different. Compared to what you're sharing... A one week sprint for us would never ever work, our product's too complex now. We have too many dependencies, we have multiple user types of our segments, and agencies use things a little different than multi-locations do, and we need to build it so it works for everybody. So, that shorter timeframe is definitely out for us. But we have the same things in that time when we're working on something where, yeah, there's customer needs, the sales team has needs based on something they're trying to close, and if we had this feature, then we would win that deal, and where do you put that into place? And it's hard. You have a product manager that is trying to protect the team and make sure that those things stay within reasonable planning and are reasonable to do.25:06 AW: I think that's hard for every SaaS company. I think evolution is important. To me, it's just being real with what can be done, what is that list. That's the one thing that I really liked about... And again all of it seems like a great idea now until we put into practice. But the feature of the month thing made it so you could only get one big feature each month, and you had to lay them out. So, it gave me some prioritization and some discipline, 'cause there are certain things I'm looking at, like, "Man, I'm not going to get that feature until August." The other things in front of it, that absolutely makes sense to what's there. The one thing to your comment earlier, I think it's absolutely important for people to have a finish line. When you don't have a date that the team is working towards together, and there's the peer accountability that goes into play and a well-communicated deadline, and you're able to cheer people on for it and hold their feet to the fire even and everything else, to me that's a really slippery slope not to get where you want to. I just think that's really important.26:08 DS: For sure. It just becomes too easy to just be floating around doing all kinds of little things that maybe aren't the top priority. Prioritization is really the key. And I think part of the thing that I always look at is, when I get these feature requests, I'm always trying to assess is this a feature that's only going to benefit this one customer, or is it a feature that will benefit all of our customers, make our product better, help us sell more? And then that's kind of how I... I sort of put them on the scale of where they fall in there. So, if they're really valuable, they'll get prioritized higher. If they're really obscure, then they get to put to the bottom of the barrel, and we don't really tell the client that requested it, we don't tell them a deadline. We're just like, "Yeah, we'll put that on the roadmap," but in the back of our minds, I'm like, "I don't know if we'll ever get to that."26:57 AW: Totally. I think the important thing with customer requests is actually peeling back the layers to what they're actually getting at, right? Because a lot of times their request is just the hack or the easiest way to get there that they can see in the product, instead of actually really pinning down to what are they trying to learn, what are they trying to execute, and then I look at it like if we built a feature that could do that, that would solve this for them. But then are there other things that this would also solve or value or benefits it would deliver to the rest of our customers? 27:28 DS: Yeah. And you can help them see a different way of getting at the same results, but with more benefit and also with a broader feature set benefits your whole platform.27:38 AW: No, that's how I mean. Especially the client side is really, really hard, because you'll have all these different voices, different use cases and there's a... Based on if they're the loudest or they're paying the most, co many different things can factor into who and what you have to listen to. And even your own internal team, look at, "Who's bringing this to me? Is it our customer success team? Is it our sales team? Is it our management team? All those things factor in, and that's where you really have to weigh through them, and like, "All right, which one of these am I actually gonna grab a hold of and take and do something with?" 'Cause when you look at all of it... We have the same... Probably as you, we have a stand-up all-team meeting every Monday, and in each department section, there's feature requests in all of them. And so it's kind of picking out where I see it, I don't know if the team always sees it that like, "Hey, guess what?" There was actually 13 feature requests in our meeting today. They saw the three out of their section and maybe not so much the cumulative of all of them from every aspect.28:41 DS: Right. Yeah, I noticed that actually Ahrefs uses a really interesting product called canny.IO, and they're using this to keep track of all of those customer requests that are coming in. And then there's a voting system. So, if you have a feature request, first you can go and see if it already exists, and if it does, you upload it as a customer. And so they really use this to help guide their features and understand what's important. And it pops up within the tool, and it prompts you to request stuff. And I think it's really smart. I've been looking at it, and I have our customer success team testing it out and getting a sense for it, and we might actually roll that out into our product. It just seems like a really good way to get all of that, 'cause there's so many customers that aren't gonna tell you. They're just like, "Oh, I wish it had this feature," but they don't say anything about it. Prompting them, I think, could be a great way to drive that customer feedback.29:36 AW: We have definitely... We've talked about that in the past. A couple of things that we do do. One, we use a product on the product management side called "product board," and we use that to collect other requests and everything else, so we can see when some of these requests are doubling up. We use it for a capture side. It has a lot of other features as well. I don't think we're maximizing it, by any means, but it definitely helps us in certain areas. The other thing we've done for the last two years is we usually send out in the summer a customer survey that's probably only 10 or 12 questions, and we ask, "What feature in our product could you not live without?" We want to understand what's really important to them, we want to understand additional ideas, understand where their head is at.30:21 AW: Really, at the end of the day, for me, it's a combination of those things, because, one, your customers aren't always gonna get what your long-term vision is or where you're trying to evolve to. I have that in my head and my gut, as well as other members of our team that come up and throw ideas into the hopper that we elaborate on. Then you have what customers are asking for. Then you also have what competitors are building and what they're doing, because sometimes you have to build things just to keep up with the Joneses in certain areas, and you have to decide, "Am I fine with this being a differentiator between our two products based on what our vision is and maybe what they're trying to be? Or do I need to have this because this has become the expected feature in this product category?"31:01 DS: Yeah. And your sales team can help you vet that, too. So, they're like, "Oh, we lost this deal to X competitor because they have this future and we don't," and so that's where you really have to prioritize those things.31:11 AW: Yes. And sometimes it makes really nice. I deal a lot with our multi-location sales and I've been really fortunate lately that there's the same one or two features that they're all talking about and mentioning, and that makes it very easy for me when I go to build our use case why we should do it, prioritize it, have it be one of the features of the month, that this is something that customers of this size, that would mean this dollar volume to us, actually want and wanna see. And then we go and marry it against what our vision is and what we're trying to accomplish. If it checks out there, then you can move on those things. But it's a moving target. It's very challenging. As I mentioned, prioritization is really hard and, yeah, we've developed a lot more processes and feature... Our own internal feature set and how we do those things, and I feel like we get better and better every time we optimize it, and tweak it, and try something whether it works or not.32:05 DS: Right. We were inspired actually by your customer survey. We got that customer survey, and we thought we definitely need to do something like this for our Local Citation Finder. And we started putting it together, but I realized... Some of the questions, like, "What is the one feature you would really want," or, "What is the one thing that really annoys you about the product that you wish it could do, but it doesn't do?" All these questions. I already know all the answers to those, because they're the same things I want in the tool, the same things that bug me about our current tool. And so we actually scrapped the idea of sending it out because we're in the middle of rebuilding it to my dreams. We're building my dream version of this software right now, and so there's no point asking everybody, because they're all going to answer the things that I already know. And I also know it because of our cancellation form. When someone cancels, we ask them why they're canceling. And so we've been collecting that data for a long time, and it's all right there. It's like I know exactly why people are cancelling, what they want that we don't provide, and so now our vision is to build all of that and we will... Once we get the new version up and running, and everyone's using it, then we're gonna survey them and see, "Okay, well what's next? What are the things that we didn't catch?"33:12 AW: Yeah. Well, the only thing I would caution you... There's a couple of other second level benefits. One, you're reaching out and getting a touch point with your customers...33:20 DS: Right. That's helpful.33:21 AW: In one that's structured that says, "We care what you have to say." And to me, that's a really important thing, even though if you have a great idea on what they already might say, now you're giving them a chance to be heard. And then when you go to create it, even if it's all the things you already heard, now that customer feels like you listened.33:37 DS: That's such a smart point. We're creating that connection. What you just said makes so much sense, I'm gonna do it. We're going to launch that thing, because then even though everything might be what they asked for, we're going to deliver it. "You asked for it, we deliver it. We're listening to you, we care about you." Oh, my God, yes, we definitely have to send it.33:55 AW: And it helps them realize, too, that you've queried the crowd. So, it's not just like what “Darren decided” or the team decided or whatever else. They understand, "Hey, they did to some extent, they put this out for a vote. They let everybody have a voice, whether we took the time to fill it out or what we said. And even if it's not exactly in alignment with what I put out there, I know they were at least listening to us. We were one of the data points they considered when they made those choices." I think there's a ton of wins, even though you might be exactly right, you might 100% know what's all on there, but there's a lot of validation and just good karma, I think, by engaging with your customers that way.34:32 AW: Cool. Well, hey, speaking of that, as we wrap up, next week, when this airs, you're going to be probably engaging with some of your customers face-to-face, because you're going to be at Local U Advanced in Santa Monica.34:44 DS: Yeah, looking forward to that. There's not very many local search people, other than you, that won't be there. It's pretty much everyone's gonna be there. So many of the local search people will be there, so I'm looking forward to seeing everybody. I can't wait see Susan Staupe. Susan is gonna be there.35:00 AW: Nice.35:00 DS: Yeah. She won one of our tickets to the event. I'm looking forward to hanging out with everyone there.35:05 AW: She's going be super pumped.35:07 DS: And you're going go to SaaStr. Right? 35:08 AW: Yeah. I'm very bummed to miss LocalU. I'll be just north of you in San Jose at SaaStr, which obviously, biggest conference in the SaaS industry. I'm really excited for that. I'm bringing one of the guys on our team that's only been with us a year. He heads up all of our customer experience and interface design stuff, and just excited for him to just see how big our industry is and just absorb a lot of the industry talks.35:35 DS: Nice.35:35 AW: Things that we get after all the time to what we're talking about now. There's tracks on product, there's tracks on churn and sales, just so many of those aspects. That's really exciting. And hopefully, by the next time we talk as well, your new little free tool will be out. We can talk about how to launch that and what the uptake looks like.35:56 DS: Definitely, yeah. It'll definitely be out within the next couple of weeks. [laughter] But you know what, two weeks is this magic number. I always say it's going to be out in two weeks, but...36:06 AW: Well, maybe you'll take some of what we talked about, and you will set a deadline and you will make sure you hit it, just to have some content for the next time we talk. Right? 36:14 DS: I'll definitely have content. We'll be two weeks further ahead anyways.36:18 AW: Nice. That's awesome. Well, it's been another great episode. We now have two under the belt. Hopefully, you guys enjoyed our talk about how we approach some of our sprints and releasing features, and then the things that all go along with that. I don't know about you, Darren. I was really excited to see the amount of people that shared what we're doing socially, some of the comments, starting to see a few reviews trickle in. We would love more reviews on iTunes, especially, and thanks people for sharing what we're doing socially. And don't hesitate to reach out to either one of us if there's a topic you'd like to see us tackle or share about what we're doing inside of our company. That's the whole point of this, is sharing things that people might want to know that don't... It's not always easy to get a look inside other companies and what they're doing. With that, episode two of the SaaS Venture is a wrap. And thanks everyone for listening, and we'll see you next time.37:11 DS: We did it. Thanks, Aaron. Thanks everybody for listening.[music]

Hey guys, Brandon Olson here. Welcome back. Rank Daddy TV. Today’s episode is gonna be a little different, a little longer. Let me give you kind of a back story. So, in Rank Daddy, in the training, in the group, we had a contest over the Summer. It was a Summer business building contest. The objective was to add as much monthly revenue to your agency as you possibly could. So the grand prize was $1,000, just a drop in the bucket really compared to what growth you guys see, or have seen over the Summer that you’ve put into your agency. So, a lot of growth, there was a lot of competition, it was awesome. So, what we have in today’s episode, the winner, his name is Caleb. Just a regular dude. He’s doing SEO part time. Started an agency literally six months ago he joined us. So at the beginning of this contest, he was only three months in. Total newbie. And what that shows is, that Rank Daddy literally works for anyone, okay? It doesn’t matter if you know SEO, or you think you know SEO, or you don’t know anything about SEO. Caleb won this $1,000, but really compared to what he brought into his agency, what he grew his business, it was insane, he literally added $17,000 in new monthly recurring revenue. So we didn’t count anything that students already had going. This is all newly added revenue to your business. But because of the way he scales his pricing, he starts everybody out a little low, maybe gives them half price to get them in, but by the end of next month, or within a month from now, he’ll be at over $28,000 just from what he brought in during this contest. $28,000 a month in added revenue from the contest. So, just over the Summer. So here’s what happened. You’re gonna notice as you watch, Caleb, like I said is just a regular guy. He hasn’t been doing this very long. Six months total. He’s got another business that he runs full time, and takes his entire … Or the majority of his focus and his time. He’s in real estate. SEO for him is completely part time. So as you watch this, I want you to do this. Keep telling yourself throughout the video, self, if this guy, a complete newbie, just a regular dude can build and scale an SEO business to $30,000 a month in just a few short months, part time, I can do it too. So keep telling yourself, let’s get into my computer, I’ve got this thing downloaded. What happened is, when we announced him as the winner, he was getting message after message after message, how did you do it? What was your prospecting like? What is your pricing? So he hit me up. He said, Brandon, can I just go in and do a Facebook Live? Do a Facebook Live and explain to people exactly what I did so I don’t have to answer? I mean, it’ll be a lot faster. So, literally he was bombarded. So that’s what we got for today’s episode. He literally shares in this Facebook Live, and you’ll see as if he’s doing a question and answer, it’s because people are posting questions as he goes along. We downloaded it, put it on YouTube, so you won’t be able to see the questions. But just kinda be in tune with what he’s doing. But he literally shares exactly how he did it. How he landed the clients, how he used leverage to land more clients, how he priced his deals, and more. He goes into great detail. I’m really, really glad he shared his story. Now this thing is 47 minutes long. If you have to pause it, come back to it. But don’t skip any of it. This thing is insanely, insanely valuable. And remember, as yourself, if this regular dude can do this, why can’t I? And you can. So let’s go. So that’s what we got for today’s episode. He literally shares in this Facebook Live, and you’ll see as if he’s doing a question and answer, it’s because people are posting questions as he goes along. We downloaded it, put it on YouTube, so you won’t be able to see the questions. But just kinda be in tune with what he’s doing. But he literally shares exactly how he did it. How he landed the clients, how he used leverage to land more clients, how he priced his deals, and more. He goes into great detail. I’m really, really glad he shared his story. Now this thing is 47 minutes long. If you have to pause it, come back to it. But don’t skip any of it. This thing is insanely, insanely valuable. And remember, as yourself, if this regular dude can do this, why can’t I? And you can. So let’s go. Rank Daddy. What’s up? It is Tuesday, and I think, yeah, Tuesday here right at noon Central Time. It’s actually 11:59. I’m a minute early, but want to let you guys hop on here. I will give you guys a second, but we’re going to be talking about how I was able to win the 2018 summer contest. I’ve gotten messages after messages, and so I just sent a message over to Brandon, and just really was like, “Hey, man. Can I just come live because it’s going to be so much easier to just come live, rather than texting everyone back individually?” Whatever, you guys jump on, say hey, say hello. I want to see you guys in here, whether that’s a hand wave. Jerry, what’s up, man? How are you? Thanks for joining in. Like I said, guys, whatever, you hop in here, wave. Give me a little wave. Give me a thumbs up. Give me something. I don’t know. As well, want you guys to know this, any questions that you guys have, feel free to let me know. In the middle of this, I’ll definitely be able to answer those, and so wanted to just go through with you guys what my process is honestly, and what I did do to achieve everything I have, and so I’m not done yet. It’s not like I’m just going to kind of go, “Oh well, I’m here”, whatever. Aaron, what’s up? What’s up? Nathaniel, Randy, how are you, guys? Alec, how are you? [Amit 00:01:36]? [Ahmet 00:01:37]? Dude, I don’t know. I’m sorry. The worst pronouncer of names ever here. Jimmy, what’s up, man? All right, guys, so we’re just going to go ahead and kick things off. If you guys are watching this on the replay, say replay. Want to see who all watches this live, and obviously back. Like I said, for those of you who just jumped on, if you guys have questions, feel free to reach out and say them right in the middle of this, all right? I want to help you guys, because like I said, I’ve been getting tons of messages, “Hey, what did you do?”, “How did you do this?”, all this, and so I messaged a couple of people back, and then I was like, “All right. No. I’m done. I’ve got to go live because texting people back so much is just not going to really work out as well.” “It just took forever.” This is honestly what I did, all right? If you guys aren’t in Rank Daddy Pro yet, please, please, please go sign up for it, because that’s why I was able to do what I did. You guys need to really … For those of you who are in Academy, you guys need to figure out a way to upgrade. I don’t know. Get a credit card with 0% APR interest, something like that to make this investment because this is a huge, huge investment, and for those of you who are in Pro, you guys know the value of one, all the trainings, but secondly, our Facebook group. That’s just incredible of a small community that we hope to get even bigger, but just how helpful that it is, right? Whenever you ask a question, it’s all there, and that’s honestly why I was able to do what I did. Now, let’s talk about prospecting, all right? What I did is I literally just came up with a list. I sat down one night and just started thinking, “Okay. What kind of businesses are there? What are the categories?” All right? I’ve got a list pinned up of roofers, landscapers, tree service, a dentist, pest control, towing, restaurants, water damage, painting, contractor, lawyer, a plumber, carpet cleaning, a limo service, car detailing, a mover. I just came up with a big list of … Oh, man. My water is out. That’s a sad day. All right. I guess I’m back. Cool. If you guys can hear me, just give me a thumbs up. It said I had low internet connection for a second, so just want to make sure that you guys can hear me before I start to ramble on. Like I said, create that list there. I’m seeing thumbs up. All right. Perfect. Thanks, guys. Creating that list helped me, and this is what I did. I straight up just did this because a lot of you guys might not know this, but I’ve got a background in the real estate industry, and that’s really what I do kind of more so than SEO, is I buy and flip and sell investment properties, and so that’s really what I do full-time. It’s kind of what I focus on, because there’s big money in that. You can pop off a big chunk of 20, 30,000 bucks at once, and so that’s what I focus on, and I do this stuff on the side, so I haven’t really gotten full into prospecting like I really want to, just because again, I don’t have the time running two businesses, so I just have to pick and choose what I have. What I did is I straight up went on to Google. Again, this is a prospecting method in Rank Daddy Pro, then I’m going to give you guys tips about what they teach you in Pro of what I actually use. What I did is I just created a list like that, and I just straight up cold called. I went on to Google, began at the top of page two, and just started calling people. “Am I the only one? The video stopped playing.” Yeah. It kicked off, so if you guys need to rejoin, go ahead and get back on there. What I did is I cold called them straight up. I also had a virtual assistant help me, and what I would do is, is I made a training video, and if you guys have a Mac, it’s key. Hey, if you guys are on here, I see some new faces hopping on. If you guys have questions about what I’m talking about, anything else, feel free to ask me. If you guys are catching this on the replay, say, “Replay”. You can even do #Replay if you’re really feeling it. So happy to have you guys on. What I did is I had a virtual assistant help me with this as well, is that they would go through, and they would actually go and create lists for me. What they would do is, is they would call, or … They would call. I did that at first. Matt, yeah. Absolutely, man. Happy to help. What I did is, is I had a virtual assistant go through … I gave them a big list, and I told them to go through page 10. Honestly, I probably should have had them go through page like 15 or whatever, but of each industry and each city that I wanted to, so I’m here at the Nashville area, so I gave him like Nashville and a few surrounding areas as well that I thought might be a good idea, and I had him create an Excel sheet of the business name, company phone number, email address if it was there, and I think what page of Google they were on. What I did is, is with all those emails, what I did is I created a MailChimp, and I sent out a MailChimp to that same list about three times. I sent the same thing, and then I mixed it up, but I just sent it over and over and over again, until I got people saying, “Take me off your list”, or whatever just to know that people got it, but that worked. I got a couple of clients by doing that, and then I called people. Just straight up cold called them. One of them is … Actually, I’ve got a follow-up with them tomorrow. Funny enough, this was back in June, all right? He was ready for SEO. He’s a t-shirt printer. They do that, and they do embroider as well, which is something that I didn’t really think of, but they were ready to do SEO, man, and it was t-shirt company population of about 200,000 people. They were ready, and their AC blew out in their workspace, and so he was like, “Hey, I’m not going to be able to. I want to. Call me back in September.” Here we are, so I’m going to get back with him and follow up, and that’s another big thing, is follow up. Make sure that you guys create some sort of … For me, it worked the best creating a Google sheet, and just kind of keeping up with who I called, when I called them, when I was going to need to call them back, things like that, and that was really a great way for me to know who I needed to call when, and it just helped me keep organized, because I feel like I need to be … I’m a very organized individual, so I like to have things laid out to a tee. You know what I mean? That’s what I would suggest for you guys, is to do that. Again, if you guys have questions throughout all of this, feel free and shoot. I did that, and then, this is a really important thing that I did as well, and this has worked for me the very best, the very best, asking for referrals. Now, you can’t just straight up ask for a referral until you do some work for them, right? One client, my very first one, I landed back in I think April or May, and what I did is, she was paying me about two grand a month, and so I literally socked all 2,000 into her. Boom. I was just throwing it in there, PBNs, press releases, Web 2.0, doing tons of stuff to get her up there, right? Population, about a million. I mean, I was throwing stuff. I was just literally like I said all of it to her, and so what ended up happening is, is in July, she had a record-breaking month, like three times what she’d ever made, and so she was just crazy. She’s like, “This works. This is amazing. Oh, gosh”, so I asked her, “Hey, do you know anyone else that could use the same thing?” She referred six people to me. Six that are all clients right now, all right? They range from a CBD oil shop thing. He’s just sells CBD oil and a few Gummies, and things like that to a plumber. I mean, the list goes on and on of just random friends that she has that are attorneys, and a plumber, a CBD oil shop owner, like just random things, but she was like, “Look at what happened. This guy is legit.” That’s really what happened, and I got her from cold calling, right? That’s what I did, but then … My best advice for you guys is your first one, two, three, four clients really, so everything they give you into them to get them up there to generate the most money. Yeah, you probably won’t make a lot or anything at all, but it’s going to be worth it, guys, so make sure that you guys are sowing into people, and giving and putting everything you can into them. Don’t be super greedy. “Oh well, I’m going to just wait until they pay me.” No, no, no, no. Push that in. Sow into them, because guess what’s going to happen, is when you do that, people know, “Wow, they’ve given me everything”, and now look at it. She gave me six new clients. Why? Because I helped her get a record-breaking month because I wasn’t pinching pennies. I was putting every cent into her website and ranking her. Every penny, all right? I mean, yeah, I think I ended up making like, I don’t know, 2,000 bucks for two months of it. I ended up making about $400, so 200 bucks each month. That kind of like made up for my time, just as far as putting into it. You know what I mean? It didn’t really make up for all of my time, but it made up for a little bit, and so like I said, I just sowed into it, right? That’s what I did, guys. I mean, it’s really not that hard, and another big thing is Facebook marketing. That’s another big one, is literally doing this, joining the yard sale groups, buy, sell, trade groups, literally any of that, and just post something like this, “Hey, local business owners, share your website. Let’s see what we come up with”, and make something creative. Make it sound like you’re trying to talk to people, and then say, “Mine’s in the comments”, and you start it off, and you share your SEO agency site, right? You say, “All right. Hey, here’s my company site. I run an online marketing agency.” I just say online marketing agency is a lot easier. People don’t know what SEO is most of the time, so say something like … Literally just do that and don’t spam a group, right? Add some value to it. If somebody is asking for a referral for a chiropractor, give them yours, whoever you go to, a dentist, same thing. Add value so that way, people see you as real, not just as a spammer. You know what I mean? Literally, like I said, just it’s when you get that one client, when you get your first, what you need to do is you need to literally sow every penny that you have to getting them to be number one, all right? Here’s why. Here’s why. Even if you’re like, “Yeah, it’s 500 bucks a month they’re going to pay me. What the heck?”, it’s nothing. Put all 500. Put 700 into it, right? Here’s why. When you can show somebody rankings and say, “Look at this guy. I ranked him. He’s ranking number one”, mobile, on a computer, and in the Map Pack … It’s important for you guys who aren’t using SerpTrack.io, go use that to track your rankings. Literally, Brandon and whoever helped him create that is literally the best-ranking tool out there, so go sign up for that. Plus, it’s cheap. It’s the same price … I was using Rank Tracker before to pay 19 bucks a month, went over to Brandon’s and paid 20 bucks … Oh, a dollar more, and got double the keywords, and I think double or 10 times the sites I get, but like something insane that I was like, “Yeah. Why wouldn’t I, right?”, and he shows you a computer, ranking mobile and Map Pack, especially the Mac Pack. I think the Map Pack is probably one of the most important ranking tools because that shows up the majority of times when somebody searches on an iPhone, and over 60% of mobile of any search on to Google is done from a mobile phone, so yeah, makes sense that the Map Pack’s going to show up, and that’s why it’s important to get you guys up there. Again, I would really highly suggest for you guys to just hustle and cold call people. Call people off of one of the billboards, a van, and here’s a big one that you guys probably aren’t going to like this, show up in their office. Just show up, right? Show up. Dress professionally with a little handout, some sort of a letter, a flyer, I don’t know, something that you can hand them and say, “Hey, this is what I do.” “No.” “Are you guys interested, and if not, you just leave it there”, because who knows? In six months, they might call you back, right? They might, because they might be going through a hard time, one, or two, if they are already doing SEO, their SEO, dude might just suck, okay? Straight up, might just suck. I had a client, and they were with another SEO company for like six months, best-ranking like page four, I think. All I did was on-page SEO on to … They ranked number one in all their cities they were trying to go after, right? Again, my man Jerry here, who is on … I don’t know. He was on. I don’t know if he is. He helped me out big time, and guess what? In Rank Daddy Pro. That’s why it’s so important, guys for you guys to get into Rank Daddy Pro here. Now, I’ll be honest, Brandon didn’t ask me to come on here and sell you guys Rank Daddy Pro and blah, blah, blah. That’s not why I’m doing this. I’m just being honest, giving you guys my opinion about what’s best, because you guys saw what I was able to accomplish, and why was that? Rank Daddy Pro. That’s why I was able to do that. Why do you think that Ed over here is popping off these big clients? One, he actually hustles and actually does the work, and two, Rank Daddy, right? That’s why. A community, right? We ask each other questions, even if we feel like it’s a silly thing to ask like, “Hey, guys. I should probably know this, but I’m just kind of drawing … I’m just kind of having a hard time remembering what that is. What is that?”, and people answer, and boom. There it is, so people … We help each other there, and it’s fantastic. As far as what my favorite niche and population size is, honestly, I don’t really have a favorite niche necessarily because I’ve got a bunch of different clients and a bunch of different fields, and they all work pretty well, from car detailing to a plumber, to CBD oil, to tons of different things. Honestly, I think my favorite clients to go after are probably the ones in the like 1,000 to $1,800 a month range, and I’ll talk about how I also price things here in a minute, but I’m going to wrap this up fairly quick, probably 10 more minutes because I’ve got a tea time this afternoon. Why? Because I don’t really have to work that much, because I’ve gotten this stuff. Yeah. I’m going to continue to push, but guess what? I can work half a day in the morning and go play 18 holes in the afternoon because of this, so it’s fantastic. My favorite population sizes honestly are probably anything under about 300,000. That’s me. Why is that? Because that’s the easiest to rank. Really, all you would need to do is drop a press release, do social signals, Web 2.0s, and of course, this is kind of … You should just know this, but do an on-page SEO correctly, right? That’s kind of a given, but doing that right. Let’s just back it up. On-page SEO, number one. Very, very important. Then, press release, social signals, few Web 2.0s and a couple PBNs, and they’re pretty much top three, and really, once you do the local citations, they’re going to be up there in the Map Pack. Matt, yes. One second. I will go over that. Yes. One of the things that you guys need to look at is what’s going to be easier to rank, 10 clients and a thousand bucks a month in a population of 150,000, or one client going national from very competitive keyword for 10,000 bucks a month? In fact, they’re going to be on you constantly every day. “Hey, how are the rankings? Hey, how are the rankings?” “Hey, how are the rankings? Hey, hey, hey, hey, hey.” They’re going to be on you constantly, but somebody paying you a thousand bucks a month in a population of 150,000 people, yeah, they might message you once a week, but guess what? The upkeep’s going to be a lot less because they know you, they trust you. It’s not going to be a big corporation. It’s going to be a mom and a pop type thing. It’s going to be one dude running it, or a father and son, husband and a wife. You get the idea, so it’s a little bit easier, so I would pick easily a 10, a thousand buck a month clients in a hundred thousand, 200,000 city because you get a rank faster, and when you get those, it just gives you more ammo, more marketing ammo, saying, “Look. Look at me. Look at me. I rank this guy number one.” “I can do that for you”, and that’s a big thing of other clients that I got, is that yes, the one client that had that record-smashing, not even [breaking 00:23:28], so record-smashing month in July. They just saw her, and they saw those rankings and said, “Yeah. She said you’re good. I don’t even need to see other people”, so that’s why it’s important for you to focus on one individual client, or two or three to get them up there to begin asking for a referral. That’s very, very key. Now, Matt asked, “Can you go over a bit of how your cold calls went, stuff that you found worked and didn’t, et cetera?” Yes. This sounds kind of silly, I guess, but get yourself a pair of headphones, all right? I’ve got the Powerbeats3, so you just hook in to your ear. It just looks like this, right? It’s super easy. Super comfortable. The microphones here, you put this one on the other ear, and you just go at it, and you call, and you can’t tell. These things are, I think they’re 150 bucks. I would make an investment in these or something like it, plus, I like these for when I go on a run or anything like that because they’re just super nice. That’s my tip number one, get some sort of a headset, but this isn’t what I would say, is as soon as I would call them, is whoever would answer is I would say, “Hey, just out of curiosity, I found you guys online back on page four or five. Was just curious if you guys have anybody doing SEO or online marketing work for you guys at all.” They would just base on what they would answer, I would kind of lean with that, see how they would answer, and then just say, “Okay. Great. Is there something I could maybe chat to, maybe a manager or somebody who’s in charge of all of your guys’, all of the marketing?” They would usually be like, “Yeah. Sure.” “That’s Jim. He does all of that, or that’s John”, or whoever, and you would get to them, and then you just ask them and just say, “Hey, found you guys back online back to page four or five. Was just curious if you guys have anybody helping you guys rank your website, increase your traffic, get more leads, et cetera.” If they’re like, “No thank you.” Be like, “Would you like to increase your revenue by two times or five times?” Kind of like, “Wait. What? Yeah, of course.” SEO can help you with that, right? One thing is cold calls get a lot easier the more you do them and the more ammo you have. Ammo is clients, and rankings, and things like that. You can say … This is one of the things I love to do, and when I first began, I would use this, because I had already ranked, and this was before I even found Rank Daddy and all, but I had already ranked my real estate investment company up there, and so I would just have them on the phone, say, “Hey, why don’t you go in to Google right now and just type in, ‘Where can I sell my house?’, in whatever their area was, because I knew that I was already up there, and just say, ‘Hey’. Just tell me who shows up number one.” They would read, “Oh, this website.” “Yup. That’s me.” “If you click on that, go to the About Page, you’ll see my name, my picture, all of that”, to give them a validity saying, “Oh, snap. I Googled this, and you just showed right up.” It’s good when you talk to somebody over the phone, is have them actually look up one of your clients, right? Actually, look that up while you’re on the phone with them. Say, “Hey, yeah. Are you in front of a computer?” They’re like, “Yeah, I am.” “Wonderful. Go ahead and hop on there to Google, and just type in there whatever the keyword that your client’s up there for”, and they’re going to say, “Yeah. I see that.” You say, “Yup. I ranked them.” It gives them a validity, so it just gives them validity to see, “Okay. This dude is real. This client here, he’s ranking them, and okay. All right. All right. I’m beginning to see this, beginning to trust this”, so really guys, with cold calling, you’re going to face rejection. It’s just going to happen, and this is a weird trick, I know. This is going to sound so weird to all of you, but it works for me, so you’ll have to find your thing that works for you, is that give yourself some sort of a reward for cold calling people. What I would do, kid you not, I’m a two-year old, it’s so funny, I would literally … I went to Sam’s Club, and I bought a big thing of some fruit snacks, so I literally would, after every couple of calls, I would say, “All right. I can eat a couple of these. For every two, three calls I make, I can get one gummy or two”, however I set it in my own head. What that would do is, is that would motivate me a little bit to call them to say, “Okay. I can’t eat these until I make that call.” I know it sounds silly, but it worked for me, right? Maybe for you, it’s, “All right. I can’t play another round of 18 holes until I make 25 calls, 30 calls. I’m not allowed to do something I enjoy until I make this many calls.” What that’s going to do for you is it’s going to kind of give you motivation to do it, right? Hey, guys. If you guys have any questions, feel free to shoot. Alexis, I’m trying to expand your question there. It says, “See more”, but when I hit “See more”, just brings me to like it or something. I don’t know. Yeah, “Share one of your real estate sites.” We can talk about it. Yeah. Send me a private message and we can chat. Oh, before I forget, yes, this is the last thing I’m going to go over, but if you guys have any other questions, feel free and shoot. Again, got to go play 18. What I did as far as pricing, this has been huge for me, and this has worked so stinking well, is what I’ve done is … All right. Let’s just say that you’ve got a client for 2,000 bucks a month. Aaron, yeah. Literally, it’s exactly what I’m going to go into. This is how I set this up, guys, and this works so well. So well. Let’s just say that we have a $2,000 a month client. Again, guys, in Rank Daddy Pro, it teaches you how to price clients correctly, and how to do it all, and again, a good Rank Daddy Pro community that’s, has other clients and might have them in your own, in that particular area or clientele that you’re shooting for. They might be able to help you, and give you tips. “Oh, hey, I only gave them a thousand dollar a month, $1,500 a month”, whatever. It’s a great way to help, but this is what I did. Let’s just say we have a $2,000 a month client, right? What I would do is, is I would give them a bit of a pricing cut month one and month two, so I would tell them this, “All right. It’s going to take about 2,000 a month”, and this is a good thing for you guys to do. I always send this in an email always. I never tell them a pricing over the phone. I always say, “Hey, I’m going to have to look into it. Let me send you an email.” Here’s why, is you have that in writing proof of what you’re going to offer them, how much, how everything is. It’s just wise to have everything in writing, all right? Now, what I did … Again, I keep on shooting off here. Let’s go back. 2,000 buck a month client. How I present this to them is say, “All right, so the typical price is going to be 2,000 a month, but you know what? What I’m going to do for you is I like to help out other companies because I know what it’s like.” “I get it. I know what it’s like to pay for a marketing channel that’s new and might not generate leads right off the top, and it’s going to take time, and I get that. I know what it’s like. I run a company too”, blah, blah, blah. “I know what it is. What I’m going to do is I’m going to actually help eat some of your costs.” “It’s not that you’re getting any less of a package, but I’m going to actually help you eat costs. Yeah, it’s going to be 2,000 bucks a month, but, you know what? For month one and two, I’m only going to charge you a thousand, or 800”, or you make the determination for what you feel is comfortable for you, and say, “All right. You know what? I’m going to chop that 2,000 in half, so month one is going to be a thousand, month two, same thing, another thousand, and then month three and beyond, it’s going to jump up to the agreed upon $2,000.” What that does is it lets people see, “Oh, wow. It’s kind of like I’m paying for one month, but getting two months out of it.” “Oh, okay. All right.” It’s a lot easier for them to try things out for lesser, for less money than what you talked to them about originally, because it makes them feel like they’re getting a deal, a sweet deal. “Hey, I’m giving you half off”, and that’s how you get to give it to them. I did that. Worked like a charm. Perfect, like you would not believe. Worked incredible, all right? That’s how I do it for everyone of my clients is I give them a bit of a price cut, and honestly, I don’t give them any less. If I lose money, I lose a little bit of money. No big deal, because I know that it’s going to succeed and they’re going to come back month three, four, five, six, seven, and they’re going to keep paying me money, right? It’s a way for me to set myself up for the future to know, “Okay. They’re going to keep paying me. They’re not going to stop paying me.” Any other questions, guys? That’s kind of how I did what I did. I know you’re kind of like, “Did I miss something? Yeah.” Like, “What’s going on?” No, guys. That’s literally it. There’s no secret magic sauce, you know what I mean? It’s just doing it. Hey, Ken. Yeah. How many calls a day was I doing? Like I said, I also run a real estate investment company, and so I did this SEO thing on the side. I wasn’t really focusing on it, so I would only make five to 10 calls a day, if that, and I did for probably a couple weeks, until I landed a couple clients, then I kind of got overwhelmed with a couple of houses. I went to buy and fixing them up, and doing things, so I got overwhelmed and didn’t really focus on it much, other than the clients I had, and so what I did is like I said, is I said, “Okay. Probably, the easiest way for me to get more clients is to have one do really, really well and have a couple do really, really well, and have them just refer people to me so I don’t have to make all the calls and do that.” I was right, and it worked, and yes. Ken, what I did is I … I would definitely encourage you to go watch the first half. What I did is I have a virtual assistant. I picked a bunch of categories, roofers, landscapers, tree service, all of that, and what I did is had a VA go and pull the company name, the website, the phone number, any email address that was on there, and what page they were on to Google on, and when I call them, I always added a couple extra pages, so if they’re on page two, you go, “Hey, we found you on page four or five”, kind of make it sound kind of worse than it is, and so that’s how I set that up. Yeah. Aaron said, “Are you basing price off city?” Yeah. What I tell them, I tell everyone this, is I base what the pricing is on these two things, the city population size and your competition, how much competition do you have in your area online, right? Really, all I do is I base it off a city, and so … I forgot that was empty, man. Did that earlier. Definitely going to have to get some water here soon. How I set things up is right now, I’ve got a plumber in a city of 50,000 for about 600 bucks a month because I know that that’s a lot for him, but it’s going to work well for him, so yeah, I base it all off city population size, and so what I would say is kind of a good rule of thumb, is anything below 150,000 people, consider being in the range. I don’t want to charge people less than 500 bucks, and that’s like rock-bottom. I really don’t take people under a thousand, but I took on a plumber just to again build my ammo, build my rankings to show people, “Hey, I ranked him”, so I’m not making money off of him. I’m going to make money off of him eventually though because I’m going to use his rankings to show other high-profile clients, right? That’s how I set things up, so don’t say no to the little guys because it’s going to help you land a much larger fish. Like I said, anything under 150,000 people, I would probably look at between 500 and a thousand bucks, somewhere in that range, and then population of 150 to 300,000. I would say no more than 2,000 a month, just kind of look in that kind of range. I feel like a good, solid base no matter what is about 1,500 bucks because if you look at it, you run local citations, press release, social signals, PBNs, kind of gives you enough to put into the client, but you also make a little bit, so if they’re not feeling 3,000 bucks a month, chop it in half and see what 1,500 bucks is. You know what I mean? It’s better to get something than nothing at all, and again, clients … Excuse me, the smaller fish are going to help you land bigger clients because new, potential clients want to see rankings of current clients, so if you don’t have any because you’re too expensive and you’re not willing to kind of take a little bit of a hit upfront to get those rankings, then guess what? You’re probably not going to do so well. Okay? Just saying, so that’s what I would do, all right? All right, guys. That is really … Honestly, guys, that’s everything. If nobody has any other questions, I’m going to sign off. I’ve got like I said my tea time here pretty soon, so I got to go get changed and go get ready for that. Going to grab a bite to eat and go play 18 holes. Guess what, guys? You guys can live the luxury life I am … No. I’m just kidding. I’m not really … Listen, guys, I’m not living some extravagant life or anything like that. Just working hard, guys. It’s what I tell all of my employees, is I tell them this is, “Listen, guys. We just have to work hard. We can’t settle. Don’t settle, guys. Don’t settle.” When you have 10 clients, awesome. That’s great. You got 10. Go get 30. When you get 30, you did it. You got 30 clients. Go get 50. You’ve got 50. Oh, it can’t get better than this. Oh, it can, because when you hit 55, it gets better. When you hit 75, it gets better. When you hit 100, it gets better, all right? I’ve made a mistake, especially in all of the real estate side of things for me, is when I close a house, I’m saying, “Oh, man. Feels good. Let me kick back and relax. Oh, this feels great.” Right? Don’t do that. Don’t relax. Don’t settle. I’m not saying don’t go and enjoy yourself, right? Have fun. Live life with your family, your friends. Do fun things. Let this be a freeing experience to say, “I’ve got the money now. We can go play 18 holes. We can go on a little vacation, a weekend in somewhere, to the mountains, to a local beach, a lake house”, something to … Let this be an enjoyable process for you guys, and again, Rank Daddy Pro is where it is at, guys. It’s where it’s at. Go sign up. If you guys haven’t … I’m just telling you this now. That’s why I am where I am, is because of that, Rank Daddy Pro. Go and sign up for it, guys. I’m telling you, go do it. Go do it. It’s worth its weight in gold. “Yeah. So what? It’s a few thousand bucks.” Go open up a credit card and put it on that. Do something. Make an investment in yourself. Yeah, I had to pay too. Guess what? Pulling in almost 20,000 bucks a month. Going to up that to 30 or 40,000 a month coming up soon. Guess what? Got a few thousand bucks. It’s just a tiny, little drop, okay? You have to pay that. You have to pay to play. It’s just the way that it is, guys. It’s worth it. I’m telling you, it’s worth it. Listen, guys, if you guys have questions, feel free to drop a comment on here, and so feel free. Drop a comment, and I would love to answer it here, because it would be awesome if you guys can just leave any questions. Those of you guys catching this on replay, watch it here. Leave a comment here, so that way, I can answer it here, so that’s just like everybody can see it rather than you just sending me a message. Let’s try to keep it all in here, so that way, this helps everyone, and not just you. Guys, that is everything. Thank you guys so much for watching. I hope this has been a big help, just kind of give you guys some encouragement on what to do and things like that, so guys, go make calls. Go get it. Go kill it. Go lock up clients. Go get the job done. Guys, biggest encouragement here, do the work. Make the calls. Don’t hire somebody to do the calls. Make the calls yourself. It’s always the sweetest victory when you can do something yourself and say, “I did this. I made that call. I worked that deal.” “I got that person. I landed it. Boom. I did it. Yes, this is great.” Then, when you begin to land clients, then you can tell somebody, “Hey, this is actually how I did this”, rather than trying to hire somebody saying, “Hey, I don’t know how to make cold calls.” “I don’t know how to land a client. Just go figure it out.” You can’t do that. You got to do it yourself, right? That’s my biggest piece of advice. All right, guys. I will see you guys later. I got to go play 18 holes. I’ll talk with you guys later. All right. I’ll see you.

Understand When The Google Map Pack Shows Up and How To Get Your Website Ranked In The Map Pack We're all familiar with the Google Map Pack, right?  Google map pack is the general term used to describe the location based results you see on a Google search results page, where it lists local businesses and identifies their location on a map with little place marker icons.  Well, if you want your business to get in front of new customers, you need to be ranking in the Google map pack!  In this episode we'll talk about how to determine which keywords will trigger that map pack to show up (not all will).  We'll also dig into how you can optimize your website for the keywords that trigger the map pack, to make sure you are showing up here for local searches! What You’ll Learn You need to be in the Google map pack if you want to be found for local search results on Google The Google map pack is group of businesses that appear in a box at the top of the search results page The map pack does not show up for every search term you want to target You need to find out which search terms the map pack is showing up for, and optimize for those keywords Find the qualifier and superlative keywords that you can add to your services to trigger the map pack to show up You need to have a Google My Business listing to show up in the Google map pack search results Be sure to do Google searches from multiple IP's and from multiple physical locations to understand the differences by location   View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode29

This week, Anthony, Miguel and Jeffrey dig into the historic sales figures of God of War, revisit Destiny 2 in anticipation of the Warmind expansion, and contemplate whether Activision would ever drop the $50 Map Pack standard from Call of Duty. ********************************** Don't forget to check us out on Patreon, $2 gets you a shoutout on the show and $5 let's you choose your own topic for us to discuss!  www.patreon.com/psbestfriends --- Send in a voice message: https://anchor.fm/psbestfriends/message

So yeah this was an episode to talk about the first blackops map pack ... well most of you guys know about it considering this episode actually aired 6 years ago...Hope you guys have enjoyed this episode :D www.getalifepodcast.com (ReUpload)

Podcast 24 featuring: Halo 4 Map Pack, L4D2 and RE6 Crossover, Battlefield 4, Borderlans 2 Content, and much more... So listen in and send feedback to info@gametangents.com

Derek Carroll, Sam Jones, and Jason Sussman weigh in on life, love, and the pursuit of crafting perfect Noble Map Pack play spaces in this truncated, adults only version of the Bungie Podcast.

IGN's worst gaming podcast continues.

IGN's worst gaming podcast continues.

On Epsiode 13 we talk about the new 3DS from Nintendo, $15 Modern Warfare 2 Map Pack, and upcoming games! Also, we welcome Dead-Weight to the Xbox family!

New Releases. Interview for Killzone 2 Map Pack 3. News. Interview for Fat Princess. What We're Playing. Review of Namco Museum Essentials. Review of Holy Invasion of Privacy Badman. Voicemails. New Segment. Winner of the inFamous Contest. Comedian is Dave Attell