Podcasts about conversion tracking

Precision tracking and reporting in Google Ads is key to effectively optimising your campaigns and driving meaningful sales. In today's episode, we dive into how understanding different buyer personas can significantly enhance your advertising strategy. We break down the importance of providing accurate attribution data to the Google Ads platform, which allows it to optimise for high-value customers rather than just any lead. Our guest, Michael Cole, shares insights from his experience at Everflow, where they successfully implemented these strategies to see a remarkable increase in quality leads.Precision tracking and reporting in Google Ads is crucial for driving sales and maximizing ROI. Michael emphasizes that merely relying on Google's native tracking can lead marketers astray, as the platform often attributes conversions based on a variety of factors that may not reflect the actual effectiveness of an ad. He suggests that using a third-party tool allows marketers to capture more accurate attribution data, enabling them to focus on high-value customers and optimise their ads accordingly. By sharing specific buyer behaviors and conversion metrics back to Google, advertisers can steer the algorithm towards what truly matters: identifying and targeting users who are likely to return for repeat purchases, thereby nurturing long-term customer relationships.We also explore the differing types of buyers and how understanding their behaviors can inform ad strategies. Michael shares insights from his own experience, showing how their approach led to a significant increase in quality leads, even in the competitive landscape of SaaS marketing. He outlines the need for businesses to adapt their tracking methods to capture not just immediate purchases but also long-term customer engagement, which can drastically change the effectiveness of ad campaigns.As we wrap up, Michael provides valuable insider tips on maximising Google Ads performance, encouraging listeners to prioritize understanding their customer data and refining their attribution models. Ultimately, the episode serves as a guide for marketers looking to refine their Google Ads strategies by focusing on precision tracking and effective reporting, ensuring that they can make informed decisions that lead to sustained growth and profitability.Takeaways:Understanding different buyer types is crucial for effective Google Ads marketing strategies. Utilizing third-party tools can significantly enhance the precision of your Google Ads tracking. It's essential to provide accurate conversion data back to Google Ads for optimal ad performance. Ad platforms often have different incentives than advertisers, making independent data crucial for success. Treat your customers differently based on their buying behavior to foster long-term relationships. Optimising Google Ads is a continuous process that requires regular adjustments and data analysis.Episode sponsored by Everflow. To find out how Everflow can help your brand, visit everflow.io .Find the notes here: https://keepopt.com/262Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here:

„Als ich zum ersten Mal von AI-MAX gehört habe, war ich skeptisch. Keine Keywords mehr? Klingt verrückt – aber genau das rollt Google jetzt für alle aus. In dieser Folge zeige ich dir, was das für deine Ads bedeutet – und ob sich der Hype wirklich lohnt.“ Vor ein paar Wochen ploppte sie auf: die AI-MAX-Funktion. Eine neue Beta von Google, die jetzt innerhalb von Tagen für alle Ads-Konten weltweit freigeschaltet wird. Ich dachte erst: „Okay, wieder ein neues Buzzword von Google.“ Doch dann habe ich genauer hingeschaut – und gemerkt, dass hier gerade etwas ziemlich Großes passiert. In dieser Folge zeige ich dir, was es mit AI-MAX auf sich hat, warum sie nicht einfach eine neue PMAX ist – sondern gezielt auf die Google Suche optimiert wurde. Und: Warum klassische Keyword-Strategien damit bald überflüssig sein könnten. Du erfährst: – Was AI-MAX eigentlich ist (Spoiler: eine KI-Version der Suchkampagne) – Wie du deine Assets gestalten musst, damit Google wirklich verkaufen kann – Warum Conversion-Tracking jetzt noch wichtiger wird – Für wen sich AI-MAX lohnt – und wann du lieber die Finger davon lassen solltest – Was du unbedingt deaktivieren musst, wenn du Kontrolle über deine Texte behalten willst Ich zeige dir auch live im Konto, wo du die Funktion findest und welche Warnhinweise Google selbst bereits gibt. Und ich teile offen meine erste Einschätzung aus echten Kampagnen: Lohnt sich der Umstieg? Oder verbrennst du damit nur Budget? https://blog.google/intl/de-de/produkte/google-fuer-unternehmen/optimale-performance-mit-ai-max-fuer-suchkampagnen/

Was sollte getrackt werden, um den Erfolg der SEO-Maßnahmen zu verfolgen? Traffic und Rankings alleine sagen nichts über deinen durch SEO ausgelösten Business-Erfolg aus, du brauchst mehr: Conversion-Tracking. Aber was genau muss getrackt werden? In dieser Folge unterhalten wir uns, welche Metriken und Ziele du bei Online-Shops, Content-Sites, im klassischen Online-Business und bei SAAS-Websites messen solltest.

Willkommen bei Back 2 Basics – der Reihe für aufstrebende E-Commerce Händler und ihren ersten Kontakt mit Affiliate Marketing - vom Next Level Affiliate Marketing Podcast. Bist du engagierter Merchant und hast bereits deinen Online-Shop bei Shopify, Woocommerce, Magento oder Shopware, und suchst nun nach einer Erweiterung zum typischen Google, Amazon, Facebook und Apple Marketing-Mix? Dein Host Nawid Company erklärt in dieser Serie klar strukturiert die Grundsteine des Affiliate-Marketingbereichs damit du bestens vorbereitet für die ersten Schritte bist. So wirst mit Back 2 Basics und der Interview-Reihe Time for Learning schnell zum Profi. Die heutige Folge behandelt folgende Themen: - Conversion Tracking - Cookie Tracking - CPC / CPO Kampagnen - E-Mail Marketing - Google Analytics - Performance Marketing - Retargeting - Tracking Weiche - User Journey Tracking

Ich dachte, Sparsamkeit bei Google Ads sei klug. Doch genau das hat mich tausende Euro gekostet. In dieser Folge zeige ich dir, warum „weniger“ oft das Gegenteil von „effizient“ ist – und wie du dein Budget richtig einsetzt. Ich erinnere mich noch genau: Als mein Sohn Fahrradfahren lernte, kippte er ständig um – aber nur, wenn er zu langsam war. Genau das ist das Problem bei Google Ads. Wer zu wenig Tempo aufnimmt, wird instabil. Und das kostet. Ich war lange davon überzeugt, dass man sich an niedrige Budgets „rantasten“ sollte. Doch dann habe ich gesehen, wie viele kleine Budgets am Ende mehr verbrennen als große. Warum? Weil Google nicht lernen kann, wenn du ihm nicht genug Daten gibst. Die Folge: Dein Werbegeld verpufft. In dieser Episode erfährst du: – Warum 5 Euro am Tag meistens rausgeschmissenes Geld sind – Wie du Google wirklich beim Lernen hilfst – und nicht behinderst – Was Fahrradfahren mit profitablem Performance Marketing zu tun hat – Wie du Budget, Kampagnenstruktur und Tracking perfekt aufeinander abstimmst – Und warum „wenig Budget“ manchmal die teuerste Entscheidung ist Wenn du keine Lust mehr hast auf instabile Kampagnen, verlorene Klicks und frustrierte Monatsauswertungen – dann hör rein. Danach weißt du, was dein Konto wirklich bremst.

n dieser Folge des wieCommerce?-Podcasts dreht sich alles um das Thema Retail Media. Zu Gast ist Robert Kießling von The Trade Desk, der für Partnerschaften mit Retailern wie Lidl, Rewe oder Flaconi verantwortlich ist.The Trade Desk ist eine sogenannte Demand-Side-Plattform (DSP), die es Werbetreibenden ermöglicht, Nutzer basierend auf verschiedenen Datenquellen – darunter auch Retail-Shopping-Daten – über Kanäle wie Netflix, Spotify oder Digital Out of Home (z. B. Ströer) zu erreichen.Im ersten Teil der Folge wird erklärt, was eine DSP ist, welche Funktionen sie bietet und wie sich The Trade Desk als unabhängige Plattform von anderen Anbietern unterscheidet.Im zweiten Teil steht das Thema Retail Media im Mittelpunkt. Es geht unter anderem um die konkreten Angebote von The Trade Desk in diesem Bereich, die Nutzung von Retail-Daten durch Marken, Möglichkeiten zur Erfolgsmessung sowie Beispiele aus der Praxis.Timestamps(00:00) Intro & Vorstellung Robert(03:18) Was ist eine DSP (Demand Side Platform)?(04:48) USP der The Trade Desk DSP(06:44) Welche Werbeinventarquelle gibt es?(07:47) Wie sehen die Inventar-Partnerschaften aus?(08:12) Gibt es exklusive Inventar-Partnerschaften?(09:17) (10:24) Potenzial von Audio Ads?(13:04) Wie wird AI bei The Trade Desk eingesetzt?(15:57) Welche Targeting Möglichkeiten gibt es?(17:44) Einsatz eigener Daten(19:36) Wie geht The Trade Desk mit Data Privacy um?(22:02) Die Zusammenarbeit mit Retailern(26:46) Wie sieht das Conversion Tracking aus?(31:00) Welche KPIs werden zur Verfügung gestellt?(34:55) ROPO Effekt messen(40:05) Retail Media & Commerce Media TrendsÜber unseren Gast Robert Kießling> ⁠Robert Kießling auf LinkedIn> ⁠⁠The Trade Desk Website⁠Max & Kristina auf LinkedIn>⁠⁠⁠⁠⁠ ⁠Max Rottenaicher⁠⁠⁠⁠⁠⁠>⁠⁠⁠⁠⁠ ⁠Kristina Mertens⁠⁠⁠⁠⁠⁠CreditsLogo Design: Naim SolisIntro & Jingles: Kurt WoischytzkyFotos: Stefan GrauIntro-Video: Tim Solle

"Ich habe es früher selbst erlebt: Geld investiert, Klicks bekommen – aber keine Kunden. Erst als ich diese 7 Fehler in meinem Konto entdeckt und behoben habe, hat Google Ads plötzlich funktioniert. Und genau das zeige ich dir in dieser Folge." Kennst du das Gefühl? Du gibst gutes Geld für Google Ads aus, die Klicks steigen – aber Anfragen oder Verkäufe bleiben aus. Ich stand genau dort. Frustriert, ratlos, fast schon resigniert. Bis ich verstanden habe: Nicht Google ist das Problem – sondern mein Setup. In dieser Episode nehme ich dich mit hinter die Kulissen unserer täglichen Arbeit bei Master of Search. Wir schauen uns sieben typische Fehler an, die wir in über 300 Google Ads Konten gesehen haben – Fehler, die regelmäßig dafür sorgen, dass Kampagnen scheitern. Ich zeige dir unter anderem: - Warum Klicks ohne Leads nur ein Symptom sind - Wieso unvollständiges Conversion-Tracking der Conversion-Killer #1 ist - Wie Google auf falsche Ziele optimiert – und du dabei Kunden verlierst - Warum eine niedrige Klickrate ein Hilfeschrei deines Kontos ist - Wieso deine Kampagnenstruktur oft dein Wachstum bremst - Und wie du Budget nicht mehr verschwendest, sondern gezielt einsetzt Du erfährst, wie du dein Konto wieder auf Kurs bringst – datenbasiert, transparent und praxiserprobt. Wenn du Google Ads strategisch für dein Wachstum nutzen willst, ist das deine Folge.

This Podcast is sponsored by Team Simmer.Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.Sign up to the Simmer Newsletter for the latest news in Technical Marketing.Latest content from Juliana & SimoSign-up to Juliana's newsletter: Beyond The Mean. Subscribe here: https://julianajackson.substack.com/Latest from Simo: Basic Consent Mode GuideLatest from Juliana: Don't use LLMs to do Data AnalysisConnect With Barbara GalizaLinkedin: https://www.linkedin.com/in/barbara-galiza/Attribution Masterclass: https://attributionmasterclass.com/ (use the coupon code DEVIATION. It's 25% ($100) off )021 Newsletter: https://www.021newsletter.com/Also mentioned in the episode:David Vallejo - GA4 new cookie format explained - https://www.thyngster.com/google-analytics-4-cookie-format-change-from-gs1-to-gs2-explainedShouts to Slobodan Manic and No Hacks Podcast for helping me with some technical difficulties on this episode. Go ahead and check his podcast for thought provoking conversations about CRO/Growth and product. This podcast is brought to you by Juliana Jackson and Simo Ahava.

"Ich dachte, ich hab meine Kampagnen im Griff. Aber dann fiel mir im Coaching ein Fehler auf, den ich selbst jahrelang gemacht habe – und der richtig teuer ist. In dieser Folge zeige ich dir, warum deine Suchbegriffe oft mehr verschleiern als helfen – und wie du sie richtig auswertest, ohne dir selbst die Zielgruppe abzuschneiden." Kennst du das? Du optimierst brav deine Google Ads Kampagnen, schaust regelmäßig in die Suchbegriffe, schließt irrelevante aus – und trotzdem bleibt der große Erfolg aus. Mir ging es genauso. Bis ich in einem Coaching-Gespräch mit einer Kundin realisiert habe: Wir schießen uns manchmal selbst ins Aus. Einfach, weil wir falsch auswerten. In dieser Episode erfährst du: – Warum du bei zu strenger Auswertung potenzielle Kunden ausschließt – Wie du mit dem falschen Ausschluss-Typ deine komplette Sichtbarkeit ruinierst – Wieso die Suchbegriffe in Google Ads niemals das ganze Bild zeigen – Wie du mit nur 5 Klicks oder mehr eine realistische Performance-Bewertung machst – Und: Warum du nie nur auf 30 Tage schauen solltest (der größte Fehler!) Ich zeige dir nicht nur, wie du deine Suchbegriffe korrekt analysierst – sondern auch, wie du dein Konto davor schützt, durch kleine Fehler tausende Euro zu verbrennen. Wenn du also wissen willst, wie du deine Kampagnen wirklich profitabel steuerst – hör rein!

„Ich dachte, ich hab das mit den Google Ads im Griff. Aber dann fiel mir auf: Offline-Conversions und Rechnungen? Keine Ahnung. Bis ich merkte: Ohne dieses Wissen verbrennst du bares Geld.“ Viele wissen nicht, dass Google nur Offline-Conversions anerkennt, wenn sie innerhalb von 90 Tagen hochgeladen werden – und danach nie wieder korrigiert werden können. Oder dass man echte Rechnungen mit Zahlungsziel von Google erhalten kann – aber nur, wenn man ein paar Hürden kennt und meistert. Ich beantworte in dieser Folge genau die Fragen, die sonst nur im 1:1 Coaching geklärt werden – praxisnah, konkret und sofort anwendbar. ▶️ Du lernst: - Warum du mit Rechnungsstellung bares Geld und Nerven sparen kannst - Wie du den Antrag richtig stellst (hier der offizielle Link: Google Ads Rechnungsstellung beantragen) - Welche Fehler bei Offline-Conversions dein gesamtes Tracking torpedieren - Was du tun kannst, wenn dein Geschäftsmodell länger als 90 Tage bis zur Conversion braucht - Wie du den Übergang von Micro- zu Macro-Conversions richtig steuerst Diese Folge ist für alle, die mit Google Ads nicht nur Klicks, sondern Kunden gewinnen wollen.

Our conversation delves into the significance of starting with a clear outcome in marketing strategies. It emphasizes the need for realistic goal-setting and the common disconnect between ambitious targets and practical execution.TakeawaysStarting with an outcome in marketing is crucial.Realistic goals lead to better marketing strategies.Marketing leaders often set ambitious goals without clear plans.Understanding the outcome helps in working backwards effectively.Scenarios in marketing often repeat due to lack of clarity.Effective marketing requires alignment between goals and execution.Leaders should foster open discussions about goal feasibility.Outcome-driven approaches can enhance marketing success.Collaboration is key in achieving marketing objectives.Continuous evaluation of goals is necessary for success.Chapters00:00Introduction to Marketing Data and Personalization27:16The Importance of Tracking in Marketing30:03AI's Role in Data Tracking33:03Key Metrics for E-commerce Success36:06Balancing Creativity and Data38:57The Power of Data-Driven Decisions42:08Setting Outcomes in Marketing44:52Navigating E-commerce Analytics

Ich dachte lange: Hauptsache viele Klicks. Ich hab sogar nächtelang CTRs gefeiert. Doch dann kam die bittere Wahrheit: Keine Conversions. Kein Umsatz. Heute weiß ich: Es gibt nur eine Metrik, die wirklich zählt – und genau darum geht's in dieser Folge.

Ich dachte längst, ich wüsste, was eine Conversion ist – bis ich erkannte, dass ich nur die halbe Wahrheit verstand. In dieser Folge erzähle ich dir, was eine Conversion wirklich bedeutet, wie du sie messbar machst und warum deine Kampagnen sonst komplett im Blindflug laufen.

Send us a textAttribution is broken.Cookies are dying. Conversions get credited to the last device. And marketers are flying blind—making budget decisions based on incomplete (and often misleading) data.In this episode, Jordan sits down with Constantine Yurevich, CEO & Founder of SegmentStream, to unpack:Why conversion-based tracking no longer worksHow outdated attribution models (even MTA) are misleading marketersWhy traditional MMM and geo-holdouts aren't viable for most brandsThe massive hidden iceberg of upper-funnel activity most tools ignoreWhat a modern, data-driven approach to budget allocation actually looks likeIf you're tired of attribution tools that only show you a sliver of reality—this episode is a must-listen.Guest Bio:Constantine Yurevich is the founder and CEO of SegmentStream, a London-based marketing intelligence platform that helps brands navigate today's fragmented, privacy-first digital ecosystem.SegmentStream goes beyond cookie-based attribution to give marketers a clearer, AI-powered picture of what's actually driving revenue—across channels, devices, and user journeys.Founded in 2018, SegmentStream is helping performance teams at some of Europe's top brands rethink how they measure and optimize campaigns in a post-cookie world.Growth Plan: www.upgrowthcommerce.com/growGet 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/growJoin my Skool community and connect with other eCommerce brand owners and marketers!https://www.skool.com/tiktokshopelite/about

In dieser Folge teile ich mit dir die 7 entscheidenden Punkte, die über Erfolg oder Misserfolg deiner Google Ads Kampagne entscheiden – inklusive einer praktischen Checkliste, die du dir im Webinar sichern kannst.

In this episode of The Pro Church Marketing Podcast, we're diving deep into conversion tracking—why it matters and how to do it right. Jono Long is joined by Google Ads expert John Hosko and Faithworks's Melissa Keane to simplify the ins and outs of tracking actions like form submissions, phone calls, and donations using Google Tag Manager and GA4 Analytics. Whether you're a church using the Google Ad Grant or a nonprofit running paid ads, this episode shows how conversion tracking can be the key to unlocking performance. Learn how to stay compliant with Google's ad grant rules, get practical steps to set up tracking without coding, and discover how to use that data to improve your website's effectiveness and campaign results. You'll also hear real-world examples of how small changes on your website can lead to major gains—and how not tracking your conversions could be costing you clicks, opportunities, and even your grant. ✅ Great for churches, nonprofits, and anyone managing Google Ads! #GoogleAdGrant #ConversionTracking #ChurchMarketing #FaithworksMarketing #NonprofitMarketing #GoogleTagManager #GA4 #DigitalMissions

Welcome back to the EmpowerHer Business Accelerator Podcast! I'm your host, Phillipa Channer, and today, we're continuing our March series on marketing channels by tackling a crucial topic: how to measure the ROI (Return on Investment) of your marketing efforts. If you're putting time, energy, and money into marketing, you need to know what's working and what's not. In this episode, I'll walk you through simple yet powerful ways to track and optimize your marketing performance. Episode Summary You'll learn: ✅ Why tracking ROI matters – It helps you invest wisely, justify your budget, and optimize for growth. ✅ A step-by-step guide to measuring ROI – From defining goals to using analytics tools and tracking customer journeys. ✅ Common mistakes to avoid – Focusing only on direct revenue, overlooking indirect impact, and miscalculating costs. If you want to make smarter marketing decisions and maximize your impact, this episode is for you! Timestamps: (00:00) Welcome & Intro – Why measuring marketing ROI is essential (01:00) The key benefits of tracking ROI (02:00) Step 1: Define your goals and metrics (03:00) Step 2: Calculate ROI (Simple formula breakdown) (04:00) Step 3: Use analytics tools to track performance (05:00) Step 4: Track the customer journey and identify gaps (06:00) Step 5: Consider long-term ROI, not just short-term wins (07:00) Common pitfalls to avoid when measuring ROI (08:00) Closing thoughts & what's next in the series Special Announcements & Links:

Willkommen bei Back 2 Basics – der Reihe für aufstrebende E-Commerce Händler und ihren ersten Kontakt mit Affiliate Marketing - vom Next Level Affiliate Marketing Podcast. Bist du engagierter Merchant und hast bereits deinen Online-Shop bei Shopify, Woocommerce, Magento oder Shopware, und suchst nun nach einer Erweiterung zum typischen Google, Amazon, Facebook und Apple Marketing-Mix? Dein Host Nawid Company erklärt in dieser Serie klar strukturiert die Grundsteine des Affiliate-Marketingbereichs damit du bestens vorbereitet für die ersten Schritte bist. So wirst mit Back 2 Basics und der Interview-Reihe Time for Learning schnell zum Profi. Die heutige Folge behandelt folgende Themen: -

Google Ads kann dein Business boosten – oder dein Budget verpulvern. In dieser Episode zeige ich dir die fünf häufigsten Fehler, die dein Google Ads-Konto unprofitabel machen. Erfahre, warum dein Conversion Tracking oft nicht ausreicht, wann Performance Max-Kampagnen nur teuren Traffic generieren und welche Strategie wirklich bessere Ergebnisse liefert: Standard Shopping oder P-Max? Außerdem: Warum du ohne Offline Conversion Tracking auf völlig falsche Daten optimierst. Hol dir die besten Tipps aus unserer Q&A-Session und maximiere deinen Google Ads-Erfolg!

Du möchtest deine Google Ads Kampagnen optimieren, aber kein Conversion Tracking nutzen? Kein Problem! In dieser Folge zeige ich dir Schritt für Schritt, wie du auch ohne Conversion-Daten deine Anzeigen effektiv steuerst, Budget effizient einsetzt und die richtige Zielgruppe erreichst. Von der besten Kampagnenstruktur, über Keyword-Strategien, bis hin zur optimalen Gebotsstrategie – hol dir die besten Tipps für Google Ads ohne Tracking!

Wie nutzt du Google Ads-Statistiken sinnvoll? Was sagen dir Auktionsdaten über deine Konkurrenz? Und wie eliminierst du irrelevante Suchbegriffe in Shopping-Kampagnen? In dieser Q&A-Session beantworte ich diese und viele weitere Fragen rund um Performance Marketing! Zudem klären wir, warum Google Ads und Analytics oft unterschiedliche Conversion-Zahlen anzeigen – und was du dagegen tun kannst.

Get ready for the busy season at your shop with Shop Boss and see a 20% increase in your ARO! Click HERE to learn howChristian Mosley joins Jimmy Purdy to talk about automotive repair shop marketing. Christian talks about the pros and cons of social media how many shops have found wide success online. Jimmy shares his experience offering no-cost inspections to improve customer retention, saying that their retention rate increased significantly. The bottom line, though, is that quality work and good processes are essential in long-term customer relationships.00:00 Understanding Client Lifetime Value08:29 Targeted and Broad SEO Strategy12:42 "Building a Self-Sustaining Business"18:37 Convenience vs. Personal Interaction25:49 Unexpected Positive Impressions Matter29:18 Pre-Digital Marketing: Mailers and Tracking32:14 Optimizing Repair Specials Timing42:12 Reducing Resistance Increases Success47:03 "Finding the Right Customer Fit"50:25 Prioritize Quality Over Marketing54:48 Business Audit and Digital Review58:44 Comprehensive Digital Marketing Solutions

About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.  We do so by providing on-demand lessons via the Reach and Frequency® program (https://reachandfrequencycourse.thinkific.com ), a dope community with like-minded programmatic experts, and live free and paid group coaching.  We can help 2 ways:  Customized a training roadmap for teams of programmatic traders (https://www.heleneparker.com/workshop/ ), adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall 

In Time for Learning sucht dein Host Nawid Company das Gespräch mit anderen Branchenexperten. Hier erfährst du, wie es im Affiliate Bereich wirklich läuft und was die neusten Trends sind. Machst du also bereits Affiliate Marketing und arbeitest in dem Bereich, bist Merchant und betreibst deinen eigenen Online-Shop oder möchtest dich einfach weiterbilden, dann bist du hier genau richtig. Im ersten Teil der heutigen Folge Time for Learning sprechen Nawid Company und sein Experten-Gast Markus Wigbels, CEO von EASY Marketing, über das ideale Tracking-Setup für 2025. Sie diskutieren Herausforderungen im Affiliate-Marketing, die Zukunft von First-Party-Tracking und warum eine gute Tracking-Infrastruktur entscheidend für den Erfolg bleibt. Heute geht es um folgende Themen: - Adblocker-Wirkung auf Tracking - Affiliate-Tracking-Tools - BVDW Affiliate-Marketing - Datenschutzkonforme Tracking-Lösungen - Google Click ID - ID-Übergabe - Linkdecoration - Server-to-Server-Datenübertragung - Third-Party-Tracking - Tracking-Setup 2025

Dive into the challenges of tracking Google Ads conversions and how to deal with them in this episode of Curry, Cheese, and Vegemite. Our Google Ads Aficionados talk about the common issues with conversion tracking and one unique issue Usama recently encountered. They then discuss the importance of tracking correct data, how to do so, and how to use that data to optimize your campaigns. They also talk about the future of AI and the possible changes it can make for data analysis and the future of marketing with AI in 2025. Watch the video now.Connect with The Google Ads Aficionados on LinkedIn:Usama Khan: / usama-khan-mk Colby Doyle: / colbycdoyle Glen Wilson: / glenmwilson Related videos:

Dive into the challenges of tracking Google Ads conversions and how to deal with them in this episode of Curry, Cheese, and Vegemite. Our Google Ads Aficionados talk about the common issues with conversion tracking and one unique issue Usama recently encountered. They then discuss the importance of tracking correct data, how to do so, and how to use that data to optimize your campaigns. They also talk about the future of AI and the possible changes it can make for data analysis and the future of marketing with AI in 2025. Watch the video now.Connect with The Google Ads Aficionados on LinkedIn:Usama Khan: / usama-khan-mk Colby Doyle: / colbycdoyle Glen Wilson: / glenmwilson Related videos:

Wie richtest du Google Ads richtig ein? Was tun bei Tracking-Problemen? Wie optimierst du Kampagnen für maximale Ergebnisse? In dieser Q&A-Session beantworte ich eure spannendsten Fragen rund um Google Ads, Conversion Tracking, Anzeigentests und mehr. Hol dir konkrete Tipps und starte mit durchdachten Strategien durch!

Wie skalierst du Google Ads Kampagnen mit großen Budgets profitabel? In dieser Folge zeige ich dir, wie du mit präzisem Conversion Tracking, cleverer Gebotsstrategie und gezielter Zielgruppensteuerung das Maximum aus deinem Werbebudget herausholst – egal ob du 20.000 € oder sechsstellig investierst.

Why is an entire category of TikTok Ads at Risk? Google is now Hiding a metric they've had since day one , a massive Meta Bug Disrupts Financial Services Ads, and you'll never guess how much content on LinkedIn is AI spam these days. Naw, you'll probably guess..

Ori Zilbershtein joins the EDGE as a guest to go over the news this week. We crack open a number of Google News pieces from around the marketing space. Some quick takeaways: Make sure you use WhatsApp as a conversion in Google Ads—you better be there. We discuss the report on shifting trends in CTR per industry and how the data could be interpreted another way, i.e. AI Overviews viciously rearranging the landscape. Is OpenAI actually thinking about developing a browser now? They hired an ex-Google Chrome engineer, so maybe. All this plus some great takes from Ori as he returns to the show on the news side. News from the EDGE: [00:0 2:29] Google Introduces WhatsApp ‘Conversation Started' Conversion Tracking [00:05:10] Shifting Industry Trends Highlighted in Google Search CTR Data [00:11:17] EDGE of the Web Title Sponsor: Site Strategics [00:12:23] Google's now giving some insights into website performance Captain Obvious: [00:17:10] Google Updates Misleading Ad Design Policy For Deceptive Buttons In Ads AI News: [00:24:44] OpenAI Hires Former Chrome Engineer, Eyes Browser Battle [00:29:37] EDGE of the Web Sponsor: InLinks AI Tools: [00:30:40] Turn your blogs into stunning, shareable infographics, powered by AI Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: X: @ErinSparks X: @OriZilbershtein  X: @TheMann00 X: @EDGEWebRadio

In dieser Episode vergleichen wir Google Analytics und Matomo – zwei der bekanntesten Web-Analyse-Tools. Du erfährst die Vor- und Nachteile beider Tools, wie sie sich im Datenschutz und bei der Integration in Google Ads unterscheiden und welches Tool am besten für deine Bedürfnisse geeignet ist.

In dieser Q&A-Runde beantworte ich eure spannendsten Fragen aus der Skool-Gruppe. Von der Optimierung eurer Google Ads Kampagnen über Conversion Tracking bis hin zu kreativen Ideen zur Lead-Generierung – hier gibt's fundierte Antworten und jede Menge umsetzbare Tipps. Perfekt für alle, die ihre Online-Marketing-Strategien aufs nächste Level bringen wollen!

In this episode, marketing expert Ralph Burns, known for his deep expertise in Facebook advertising and successful agency leadership, breaks down the sophisticated strategies required to run high-performing ad campaigns for service-oriented businesses. Alongside the host, Ralph shares his experience managing complex ad campaigns in industries like body sculpting, where return on ad spend (ROAS) can take months to materialize. Using a recent case study, Ralph details how his team used a free Botox offer to bring clients into a body-sculpting business, ultimately turning an initial loss into substantial profit through strategic upsells.Ralph and the host explore the challenges of managing ads across multiple locations with differing CRM systems, explaining how initial ad metrics can be misleading if businesses don't account for the full customer lifecycle. They discuss the importance of taking a long-term view, emphasizing that Facebook and digital ads today are part of a larger ecosystem rather than isolated profit generators. Ralph also shares lessons from his journey, encouraging business owners to invest in skilled teams, enhance financial literacy, and make data-informed decisions. This episode provides a candid look at the intricacies of high-stakes digital advertising, especially relevant for entrepreneurs in service-based industries.CHAPTER TITLES2:00 - The Power of CRM Systems and Facebook Ads4:00 - Understanding the Customer Journey and the 30-60-90 Day Model6:30 - Leveraging Google and Facebook Ads for Long-Term Sales9:00 - Ad Strategy: Nurturing Leads Across Platforms11:00 - Conversion Tracking and the Challenge of Cross-Platform Attribution14:18 - Using Irresistible Offers to Drive Initial Engagement16:00 - Managing Delayed Upsell Conversions and Lookback Windows18:00 - Estimating Lead Value Through Data-Driven Models20:50 - Embracing Long-Term ROI: Lifetime Value and Ecosystem Impact22:00 - Lessons in Business: Success, Mistakes, and Financial WisdomConnect with Ralph Burns:https://true11.com/Linkedin - Ralph BurnsConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter

Willkommen bei Back 2 Basics – der Reihe für aufstrebende E-Commerce Händler und ihren ersten Kontakt mit Affiliate Marketing - vom Next Level Affiliate Marketing Podcast. Bist du engagierter Merchant und hast bereits deinen Online-Shop bei Shopify, Woocommerce, Magento oder Shopware, und suchst nun nach einer Erweiterung zum typischen Google, Amazon, Facebook und Apple Marketing-Mix? Dein Host Nawid Company erklärt in dieser Serie klar strukturiert die Grundsteine des Affiliate-Marketingbereichs damit du bestens vorbereitet für die ersten Schritte bist. So wirst mit Back 2 Basics und der Interview-Reihe Time for Learning schnell zum Profi. Die heutige Folge behandelt folgende Themen: - BVDW TechLab - Checkout Customization - Fingerprint Tracking - JavaScript Restriktionen - Postback Tracking - Sandbox Shopify - Tracking Compliance - Tracking-Updates Shopify - Webhook Integration

Todoay, we're with seasoned WordPress developer Derek Ashauer discussing his new product, Conversion Bridge, designed to enhance conversion tracking on WordPress sites. Derek highlights its compatibility with 51 plugins, including WooCommerce and various LMS systems. He explains the easy setup process, flexible site license structures, and robust customer support. Privacy concerns and alternative analytics platforms that comply with global laws are also addressed. Unique user needs and future integrations are covered, providing insights into streamlining analytics and conversion tracking. This episode is packed with information that'll help you simplify your conversion tracking workflow, and make the most out of your WordPress site.

SHOW NOTES High-Performance Inbound StrategiesWelcome to the Marketing Ideas That Connect show: In this this show we discuss the art of inbound marketing and how to keep improving your B2B sales conversions, plus various digital and AI tools that improve our productivity. Our mission is clear: To Improve your search results and attract leads that convert.  Music:Defiant by Ron Gelinas Chillout Lounge | https://soundcloud.com/atmospheric-music-portalMusic promoted by https://www.free-stock-music.comCreative Commons Attribution 3.0 Unported Licensehttps://creativecommons.org/licenses/by/3.0/deed.en_US Sponsored by:Famous Digital Media Email:                        info@famousmedia.co.zaWebsite:                  https://famousmedia.co.za/Blog:                          https://famousmedia.co.za/fdm-blog/Podomatic:             https://garybolt.podomatic.com/Facebook:               https://web.facebook.com/famousdigitalmedia/Instagram:              https://www.instagram.com/famous_digital_media/LinkedIn:                  https://www.linkedin.com/company/famous-d-media/Twitter:  https://twitter.com/Famous_D_MediaYouTube:  https://www.youtube.com/channel/UCsMThCuDTCvY_ilHatG4b6g?view_as=subscriber We are Inbound & Paid Media Consultants. Experience The Power of Paid Media Our Email: gary@inbound-leads.co.za Connect with us if you need assistance with your Inbound Marketing Strategy, Google Ads and Conversion Tracking.  Connect with Quinton at ROI for AI https://roifromai.biz https://garybolt.podomatic.com/rss2.xml

Join us for this special episode of The Digital Marketing Mentor as we reflect on our conversations with various guests about their experiences with PPC advertising. We cover everything from why our guests entered this industry to bid management, control metrics, conversion tracking, and GA4. Whether you're new to PPC or a seasoned pro, this Best of PPC episode will offer advice and anecdotes regarding this rapidly evolving industry. Episode Highlights The many experts we've interviewed about PPC advertisingI seem to share a few understandings: A detailed PPC audit is an excellent way to ensure a new or revamped campaign will move in the right direction and best utilize company budgets.Manual vs. automatic bidding tends to be a popular topic in the PPC community and our guests believe that the intent and goals behind the campaign should drive the bidding strategy. Digital marketers must pay more attention to the power of good ad copy as even small changes can steer a PPC campaign in the right direction.In a lead generation campaign, some key indicators to evaluate and frame the budget include the length of the campaign (how long it has been running), CPL to acquisition, visibility, and conversion rate. PPC experts emphasize the value of attribution since the cost-per-lead data often drives the connection between campaign results and company growth.Google's elimination of third-party cookies will most impact companies that don't conduct online transactions or have an e-commerce presence as it will make accessing customer data more difficult. Episode Links Susan Wenograd - Mastering Google Ads: Secrets to Success in Search, Speaking, and StrategyNavah Hopkins - English, Ethics, Education, and Encouragement in Paid SearchSarah Stemen - Effective Digital Marketing and Entrepreneurial EndeavorsDuane Brown - Destination: Digital Marketing Data  Kirk Williams - Speaking, Sparking Connections, Star Wars, and (Google) Shopping Brianna Deboever -  Office Hours | Making Alphabet Soup for Lead Quality: PPC, UTM, CRM, and MoreRachel Howle -  Office Hours  | ManuFollow The Digital Marketing Mentor: Website and Blog: thedmmentor.com Instagram: @thedmmentor Linkedin: @thedmmentor YouTube: @thedmmentor Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family: Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations. ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business's digital marketing strategy.

In this podcast episode, we discuss how to maximize your ROAS in Shopify. Our featured guest on the show is Simon Kruger, product owner and marketer at trackifyapp.comTopics discussed in this episode:The most common mistake that affects return on ad spendThe crucial metrics in evaluating ad performanceWhat pixels are and why they are important Why properly setting up tracking is crucialHow to get started with tracking as a beginnerWhy first-party pixel tracking is important for the future as third-party cookies go awayLinks & ResourcesWebsite: https://www.trackifyapp.com/Shopify App Store: https://apps.shopify.com/trackify-1LinkedIn: https://www.linkedin.com/in/simon-kr%C3%BCger-733155125/YouTube: https://www.youtube.com/channel/UCdjrDMbDXUnfhwaJTQmpSEQGet access to more free resources by visiting the podcast episode page att.ly/CqEhfSubscribe & Listen Everywhere:Listen On: ​ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | PoduramaHow did you like this episode? Send us a Text Message.Become a smarter Shopify merchant in just 7 minutes per weekOur free newsletter is read by 6,402 busy online sellers, marketers, and DTC brands building successful businesses with Shopify. We scour and curate content from 50+ sources, saving you hours of research and helping you stay on top of your ecommerce game with the latest news, insights, and trends. Every Thursday in your inbox. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com

This episode is a fond farewell to Kasim Aslam, celebrating his impactful tenure on Perpetual Traffic. We are revisiting Kasim's debut episode, the one that landed him the (unpaid) gig and doubled his business at Solutions 8. You can reflect on how the strategies discussed have cycled back to relevance with the advent of Google Performance Max. Kasim's expertise shines in his first appearance as he demystifies Smart Shopping and Google's vast data prowess, making a compelling case for its use in e-commerce. A fitting replay that not only honors Kasim's contributions but also highlights the timeless value of data-driven marketing strategies.

SHOW NOTES High-Performance Inbound Strategies Welcome to the Marketing Ideas That Connect show: In this this show we discuss the art of inbound marketing and how to keep improving your B2B sales conversions.  Our mission is clear: To Improve your search results and attract leads that convert.  Music:Defiant by Ron Gelinas Chillout Lounge | https://soundcloud.com/atmospheric-music-portalMusic promoted by https://www.free-stock-music.comCreative Commons Attribution 3.0 Unported Licensehttps://creativecommons.org/licenses/by/3.0/deed.en_US Sponsored by:Famous Digital Media Email:                        info@famousmedia.co.zaWebsite:                  https://famousmedia.co.za/Blog:                          https://famousmedia.co.za/fdm-blog/Podomatic:             https://garybolt.podomatic.com/Facebook:               https://web.facebook.com/famousdigitalmedia/Instagram:              https://www.instagram.com/famous_digital_media/LinkedIn:                  https://www.linkedin.com/company/famous-d-media/Twitter:  https://twitter.com/Famous_D_MediaYouTube:  https://www.youtube.com/channel/UCsMThCuDTCvY_ilHatG4b6g?view_as=subscriber We are Inbound & Paid Media Consultants. Experience The Power of Paid Media Our Email: gary@inbound-leads.co.za Connect with us if you need assistance with your Inbound Marketing Strategy, Google Ads and Conversion Tracking.                              Getting Your Message In Front! https://garybolt.podomatic.com/rss2.xml

High-Performance Inbound StrategiesWelcome to the Marketing Ideas That Connect show: In this this show we discuss the art of inbound marketing and how to keep improving your B2B sales conversions.  Our mission is clear: To Improve your search results and attract leads that convert.  Music:Defiant by Ron Gelinas Chillout Lounge | https://soundcloud.com/atmospheric-music-portalMusic promoted by https://www.free-stock-music.comCreative Commons Attribution 3.0 Unported Licensehttps://creativecommons.org/licenses/by/3.0/deed.en_US Sponsored by:Famous Digital Media Email:                        info@famousmedia.co.zaWebsite:                  https://famousmedia.co.za/Blog:                          https://famousmedia.co.za/fdm-blog/Podomatic:             https://garybolt.podomatic.com/Facebook:               https://web.facebook.com/famousdigitalmedia/Instagram:              https://www.instagram.com/famous_digital_media/LinkedIn:                  https://www.linkedin.com/company/famous-d-media/Twitter:  https://twitter.com/Famous_D_MediaYouTube:  https://www.youtube.com/channel/UCsMThCuDTCvY_ilHatG4b6g?view_as=subscriber We are Inbound & Paid Media Consultants. Experience The Power of Paid Media Our Email: gary@inbound-leads.co.za Connect with us if you need assistance with your Inbound Marketing Strategy, Google Ads and Conversion Tracking.                              Getting Your Message In Front! https://garybolt.podomatic.com/rss2.xml

Entdecke mit uns die Geheimnisse effizienter Paid Ads in der Modebranche, offenbart von der Online-Marketing Spezialistin Ulrike Klepsch. Mit ihrer beeindruckenden Erfahrung navigiert sie uns durch den Dschungel der Werbebudgets und zeigt auf, wie man auch mit begrenzten Ressourcen große Wirkung erzielen kann. Kleine Unternehmen aufgepasst: Ulrikes Einblicke versprechen, wie ihr euch gegen die Großen der Branche durchsetzen könnt, ohne dabei eure Budgets zu sprengen.Du fragst Dich, wie Marketingagenturen aus der Flut an Daten und Tools das Beste für ihre Kunden herausholen? Dieser Podcast leuchtet hinter die Kulissen und enthüllt, wie individuelle Lösungen und eine flexible Anpassung an die stetig wechselnden Google Ads-Funktionen zum Erfolg führen. Lerne, warum die Kopie der Konkurrenz selten zum Ziel führt und wie ein korrektes Conversion Tracking zum unverzichtbaren Schlüssel für eine starke Performance wird.Und wenn Du immer noch glaubst, Social Media sei ein einfaches Spiel,  dann lass Dich von Ulrike eines Besseren belehren. Wir besprechen, wie TikTok die Regeln des Spiels verändert hat und warum der Aufbau einer treuen Followerschaft auf Instagram heute anders funktioniert als gestern. Tauche ein in die Welt der Social-Media-Strategien und erfahre, wieso wahre Sichtbarkeit in der digitalen Ära über den Erfolg Deiner Marke entscheidet. Verpasse nicht diese Folge voller praxisnaher Tips und aufschlussreicher Geschichten, die Deine Marke in die Spotlights rücken wird.Möchtest auch Du mit Deinen vorhandenen Potenzialen, Fähigkeiten und Kenntnissen Deine unverwechselbare Marke im Fashion- und Lifestyle-Segment aufbauen? Ich helfe Dir gerne bei der Gründung Deiner eigenen Marke, und biete Dir meine Erfahrungen, meine Plattform, und den Zugang zu meinem exklusiven Netzwerk.TRIFF JETZT DEINE ENTSCHEIDUNG und vereinbare Dein kostenfreies Vorgespräch auf www.womeninfashion.de/mentoring

SHOW NOTES  High-Performance Inbound StrategiesHere Are the Keys to Growing Your Sales Leads Welcome to the Marketing Ideas That Connect show, In this this show we discus paid media and the art of inbound marketing and how to keep your audience engaged and your brand top of mind.  Our mission is clear: To Improve your search results and attract leads that convert.  Music:Defiant by Ron Gelinas Chillout Lounge | https://soundcloud.com/atmospheric-music-portal Music promoted by https://www.free-stock-music.com Creative Commons Attribution 3.0 Unported Licensehttps://creativecommons.org/licenses/by/3.0/deed.en_US  Sponsored by:Famous Digital Media Email:                        info@famousmedia.co.za Website:                  https://famousmedia.co.za/ Blog:                          https://famousmedia.co.za/fdm-blog/ Podomatic:             https://garybolt.podomatic.com/ Facebook:               https://web.facebook.com/famousdigitalmedia/ Instagram:              https://www.instagram.com/famous_digital_media/ LinkedIn:                  https://www.linkedin.com/company/famous-d-media/Twitter:  https://twitter.com/Famous_D_Media YouTube:  https://www.youtube.com/channel/UCsMThCuDTCvY_ilHatG4b6g?view_as=subscriber  We are Inbound & Paid Media Consultants. Experience The Power of Paid Media Our Email: gary@inbound-leads.co.za  Connect with us if you need assistance with your Inbound Marketing, Google Ads and Conversion Tracking.                              Getting Your Message In Front!  

Candice Smith is a serial entrepreneur and the founder and CEO of French Press PR, a public relations firm that utilizes a unique data-informed, industry-agnostic approach to amplify mission driven organizations and social impact founders. Harvard-educated, Candice is a self-made PR expert and storyteller passionate about helping startups refine their brand story, build their PR strategy, and increase overall visibility. French Press PR is dedicated to helping entrepreneurs at every stage, by including a variety of offerings, from the HUSTLE program, a hybrid-DIY accelerator created with early-stage founders in mind, to the full-service ASCEND package for companies with 100+ employees. The agency's multi-pronged approach has resulted in thousands of client features with 25.5M+ estimated coverage views.

00:00 Intro00:32 Today's Special Guest01:46 Sweatshirt Models03:08 Today's "Big Dreamer" Topic05:46 The 5 Major Changes to SEM06:46 AI Has Complicated the Game16:29 Google is Making Things More Expensive just because26:12 Conversion Tracking is Getting More Complex34:24 Match Types are a Disaster40:19 Branding is Your Best Bet48:01 Do You Have an SEM Question and Want a Free Hoodie?48:39 Outro48:55 But Wait..... Christmas MusicHost: Brandon WelchCo-Host: Ryan BakerExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyOur Website: https://frankandmaven.com/Instagram: https://www.instagram.com/frankandmavenmarketing/TikTok: https://www.tiktok.com/@frankandmavenTwitter: https://twitter.com/frankandmavenLinkedIn: https://www.linkedin.com/company/frank-and-maven/Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

On today's episode, Jason talks about the importance of checking your conversion statuses on the conversion page in Google Ads. Recently Jason had a client whose volume slowed down a ton, and the problem ended up being that one of the two major conversions we were tracking stopped reporting and the conversion volume fell off and that messed up the bidding and lowered the volume a lot. The lesson learned here was that if you are running maximize conversion bidding, and your volume drops off, then check the conversion page and review the status of your conversions.Thanks for listening and sharing the show.Contact Jason - https://rothmanppc.com/contact/

“The bottom line is that tracking your sales conversion is an essential step towards driving your business profit and ensuring that your business profit continues to grow and thrive, and not just your profit, but your sales and your whole business.”—Melissa HoustonWhat sets a business up for success? It should have the capacity for profitability and scale. Making a profit in your business can be tough, especially in a challenging economy. In this episode, we emphasize that tracking sales conversions is not just about boosting profit but about fostering a holistic and thriving business.Smart business owners take into consideration their marketing and sales performance indicators. Why? Because when you are critical about your marketing and sales, you learn what's working and what needs to improve to achieve sustainability. Success in business does not happen in an instant. It truly takes time and effort, no doubt about it. But here's the secret: investing your time and effort to wholeheartedly grasp your business's financial data and sales will provide you with the necessary foundation for your business to thrive. Listen to learn:‌Why tracking sales conversions improves business profitWhy business owners must understand the marketing and sales KPIs in their businessWhy determining the customer needs is beneficial in improving your salesHow to reach the right people to help meet your business goals How tracking your sales helps improve the return on investment for your businessHighlights:‌01:12: The root cause of money problems in business 02:47: Three profit drivers in business02:53: Path Profitability Masterclass and Unlock Your Pricing Strategies Podcast04:21: Marketing and Sales KPIs05:40: Proper outsourcing and hiring of people for your business06:19: Importance of tracking sales conversions to increase profit in business07:02: Understanding your return on investment10:12: Knowing what your customer needs11:30: Identifying the potential for improvement13:36: The key step in improving your business profitLinks:‌ ‌  Cash Confident: An Entrepreneur's Guide to Creating a Profitable BusinessUnlock Your Profit Potential With This Smart Pricing StrategyCash Clarity CourseApply to Work With MeMain websiteMini-course: The Debt Repayment CalculatorMini-course: Pay YourselfMini-course: Personal Net Worth CalculatorMini-course: The Ultimate Budget BinderFollow me on:IG: @melissahoustoncpaLinkedIn: @melissahoustoncpa

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What types of conversion actions are you currently tracking in your PPC campaigns? What method do you use to track the conversions (Google Analytics 4, Google Ads, third party tool, etc.)? Q2 Have you encountered any issues with conversion tracking lately? If so, on which platforms and what did you do to try to solve it? Q3 Do you find some platforms are better at or easier to track conversions on? If so, which are better and worse and why? Q4 What are the biggest roadblocks you encounter when it comes to properly tracking PPC conversions in 2023? How do you handle those situations? Q5 With Apple potentially stripping out UTM parameters as early as Q4 2023, including Google and Facebook ads parameters, how do you plan to capture conversions that should be attributed to ads? Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup --- Send in a voice message: https://podcasters.spotify.com/pod/show/ppcchat-roundup/message

Join Ralph and Kasim in the latest episode of Perpetual Traffic as they tackle complex tracking issues and share valuable insights into advertising basics, real estate marketing, and simplification strategies for better results. Discover why fixing tracking is crucial before running ads and how it affects optimization and scaling. Learn about split testing and how it can reveal stronger conversion actions. The hosts also share their experiences with mispronunciations and delve into real estate marketing insights from different avatars. Plus, find out how Chat GPT can be used for research and knowledge building. Don't miss out on the case study of scaling ad spend for a real estate product by 50% in three months while reducing CPA by 60%. Simplify your campaigns and improve performance by avoiding over-engineering things. Tune in to Perpetual Traffic now!In This Episode, You'll Learn:00:00:00 - Warm Greeting and Positive Response00:02:50 - Efficient Formatting of Names and Numbers with GPT00:04:04 - Chat GPT's Accurate Interpretation and Google Product Integration00:09:36 - Reviews' Importance for Shows and Real Estate Agent Ad Spend Case Study00:15:54 - Conversion Tracking's Importance and Multifaceted Business Goals00:17:27 - Split Testing Reveals Preference for Stronger Conversion Actions00:20:33 - Identifying Google Campaigns Built by Facebook Experts00:21:47 - Three Distinct Real Estate Market Avatars Identified00:24:18 - Message Importance in Facebook Advertising00:28:12 - Success through Simplification: Going Back to Basics in MarketingLINKS AND RESOURCES:Tiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Show Notes:In this episode, we're talking about how to launch brand-new Google Ads accounts with long-term success in mind by explaining what can go wrong, why it went wrong, and the negative results that can occur.(5:25) Our mindset for new account builds in Google Ads(9:07) Using only zip code targeting is a bad sign(15:17) Don't play games with your ad schedule(18:45) The power of conversion tracking(22:35) How many ad groups should you have?(26:49) The exact match only strategy leads to problems(33:29) How many keywords are enough?(40:20) The most common bidding mistakes in Google AdsWe need your help! Please help us grow the show:If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content. Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast First 100 Episodes - https://paidsearchpodcast.com/archive