The Yoast SEO podcast

Mike and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up:1:08 - Who is Mike King? 4:15 - Importance of talking at conference for business5:49 - Technical SEO renaissance10:54 - The future of natural language generation 15:15 - Should SEO starters use tools or not? 17:47 - The power of internal linking21:46 - Increase CTR by using personas in SEO27:35 - An example of the iPullrank personas31:15 - Mike's rapper career, and more of his future plansResources of this podcast episode:Podcast episode with Mike King - https://www.yoast.com/podcast/mike-king-2021iPullrank SEO video at mozcon - https://wistia.com/learn/show-news/how-ipullrank-launched-the-worlds-first-seo-movieiPullrank - https://ipullrank.com/Botify - https://www.botify.com/Marcus talks about what he does at Ryte - https://yoast.com/podcast/marcus-tandler-podcast/Kevin Indig guide to internal linking - https://www.kevin-indig.com/blog/internal-linking-the-full-guide-to-internal-link-axioms/

Marcus and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up:2:01 - What do Ryte and Marcus do? 5:19 - How website UX is important for SEOs8:37 - How the field of SEO changed into holistic SEO14:14 - What Ryte does to make the internet more carbon neutral18:35 - Blocking crawlers to save energy21:51 - Where is Ryte going in the next few years?23:51 - A good thing about the differentiating of SEO tools 28:50 - How Ryte predicts important KPIs35:46 - Is website speed a big ranking factor? 38:09 - Discover the patterns in Core Web Vital updates

Cindy and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up:1:18 - Passage ranking: Google indexing text fragments4:02 - Progressive Web App (PWA) in search results8:26 - Making indexed information accessible for all languages11:52 - Cindy's take on the future of SEO14:06 - All about MobileMoxie's (new) tools16:07 - The benefits of MoblieMoxies ‘page-oscope'19:18 - How coders help Google by adding markup22:52 - The importance of Core web vitals25:56 - New idea: a JSON-LD version for a URL29:30 - Why everyone, including big brands, should use WordPress30:57 - The future of voice search34:45 - New idea: Markup the first paragraph of news articles as speakable

Lily and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up:2:00 - The SEO specialty of Lily Ray4:21 - What is a good future proof SEO strategy?6:25 - How to improve your E-A-T and the role of schema in this11:13 - How to measure if E-A-T changes have an effect12:54 - The influence of Google's intent and it's core updates for E-A-T and site-ranking 19:06 - Actionable tips on how to build trust on a certain topic 20:10 - The next steps of Google on; E-A-T, E-commerce, SERPs “People also ask” and Paid Ads26:29 - Why SEO is getting more important than paid ads28:52 - The benefits of using WordPress and Yoast for E-A-T and structured data31:58 - Is it profitable to start a new e-commerce space nowadays? 36:24 - The closeness and helpfulness of the SEO community39:24 - The one thing that people should do to improve their E-A-T

Nichola and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up:1:47 - When should you hire an agency?7:52 - Should you keep doing parts of SEO yourself as a business owner?12:24 - What you should look for in and expect from an agency?15:12 - What a good client looks like for Erudite agency17:04 - Budgeting for your SEO and content strategy19:13 - What to expect when starting to work with an SEO agency?21:35 - At what point does a business not need an agency anymore?24:19 How often do agencies and customers communicate?26:27 How to keep your agency up to date on the latest news and research in SEO?34:02 - In what way do easy-to-use CMSs change agency work?40:44 - The most important KPIs for an agency to report on

Marieke and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up:1:20 - How Marieke became the CEO of Yoast 4:20 - The origin of the readability analysis in Yoast SEO7:52 - The importance of readability 12:53 - Readability analysis changes in the past 5 years 18:12 - Product copy and SEO26:14 - Using video in your marketing28:39 - What led up to Marieke becoming the CEO of Yoast?31:40 - What a conversion rate and Marieke's PhD conclusion have in common38:42 - How Marieke sees the core values of Yoast

Kristopher and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up:2:55 - Building and scaling a business7:24 - How Kristopher deals with career paths of people in agencies13:39 - What challenges do Kristopher's clients struggle with?19:07 - Investing in companies20:38 - Kristopher's technology accelerator buildings23:59 - The hybrid working environment27:34 - Kristopher tells about Special Guests, his entertainment booking platform35:22 - Why eCommerce businesses are on Kristopher's investment wish list

Kevin and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up.2:52 - Kevin explaining his passion for SEO4:48 - How Kevin starts an SEO process10:02 - Alternatives to Google's search engine13:58 - How the SEO world becomes more interesting as a whole24:55 - How Shopify merchants can use video for SEO27:23 - The way Shopify sees the success of its merchants 31:59 - Shopify's growth during the pandemic 36:42 - How Kevin spends his time on SEO at Shopify 39:55 - What added SEO value Shopify offers merchants

Phil Nottingham is a video and brand marketing specialist. In this episode, Joost and Phil will cover the following topics related to video SEO and online video strategy. Timestamps indicate when the topic comes up in the recording.Topics3:37 - What makes Video SEO so hard?6:40 - Scaling up with video10:26 - Hosting your videos on YouTube15.16 - Combining multiple content forms in a strategy18:17 - Video strategies for Facebook 20:00 - Facebook live and YouTube live 21:55 - Long-form live video content23:57 - General applicable forms of video content27.05 - Acting tips30:05 - Using an autocue or not?33.00 - Technical side of Video SEO 38.40 - How Phil keeps up with video developments

Joost and Kate will cover the following topics during this episode, with timestamps indicating when the topic comes up:Topics4:04 - What makes SEO copywriting hard7:00 - Kate's fear of public speaking and why she loves Clubhouse 14:57 - What has changed in SEO copywriting in the last decade?23:20 - How can we make people better at SEO copywriting?25:00 - Kate's writing process29:35 - Improved readability and SEO through web layout35:05 - What about structured data and backlinks?38:32 - Pick the CMS that fits your needsFollow Kate on Twitter or check out her website!

These are the topics that Rand and Joost talk about in this episode, with minutes indicating when that topic comes up in the recording:1:37 - What is SparkToro3:52 - Building an online marketing business11:16 - Are the current big SEO tools competing for the same audience and does that make specialization the way to go?14:43 - The maturity of the SEO space: pay attention and you'll notice the cycle 17:09 - There's no SEO in SparkToro's marketing21:08 - How SparkToro's audience comparison tool works23:15 - Rand introduces a new SparkToro feature that will show a change in audience interest over time24:28 - Publicly launching minimal viable features versus the complete feature?26:37 - How to market new features: target the mass or seek amplifiers?32:47 - 'Old' SEO and marketing principles that still are applicable today and probably will be forever35:26 - How Rand got such a big Twitter following and how reach and engagement work for him40:09 - Rand's most important channels45:23 - Joost explains WordProof

What if your target audience is located in a market that only knows the internet as Facebook or where Opera Mini is the main browser? Jes Scholz (International Digital Director at Ringier) will share her global experience and simultaneously make you aware of the small and much closer-to-home SEO tactics that will lead to owning a topic. Yes, a topic, not a keyphrase! That's one key takeaway from this episode for you already.These are the topics that Jes and Joost talk about in this episode, with minutes indicating when that topic comes up in the recording:1:55 - What the online marketing looks like in markets without Google and Apple4:50 - How Jes sees and uses Google Discover for her clients9:10 - The perfect knowledge graph is the one that connects your brand's entities to topics that interest your audience16:40 - Influencing the knowledge graph (and the perks of being a publisher)19:30 - Is investing in Google Discover worth it?23:47 - How to deal with all different image sizes on platforms like Google Discover and social media?27:44 - What role does Google Lens play in the Google ecosystem?34:25 - The importance of Schema and API for news and e-commerce sites, but also sites in other industries in the future

From journalism and PR, via SEO at AOL to SEA at Microsoft and currently working at social media platform LinkedIn, Purna has seen a lot of aspects of online marketing in her career so far. Let her experience be your guide towards reaching your branding and engagement goals. Purna will tell you how to combine the best of these worlds. Think of improving your organic traffic by running SEA experiments. Or creating brand awareness by leveraging your key employees' personal LinkedIn profiles. Sounds crazy? Purna and Joost will help you understand by providing practical advice and inspirational examples.These topics are covered in this episode:How SEA results can help to improve your SEOIdentifying your white space as a companyThe value of key employees on LinkedInHow to grow engagement LinkedIn advertisingOther forms of content on LinkedIn to start using

It's not a coincidence that we mention that there are a lot of Jason Barnards out there. In this episode of the Yoast SEO Podcast, you will learn why it's important to know if you have namesakes, just like Jason does. The Jason Barnard Joost is talking to in this episode is a digital marketer, but also a musician and cartoon blue dog. He specializes in Brand SERPs(Search Engine Results Pages), which is the first thing people see when they search for your brand online.This is what you will learn by listening to the podcast:The importance of the About us pageHow to discover if there's a Brand SERP for your own brand or if one is starting to formHow to explain to Google that you are a certain entity and your namesakes are not youMaintaining your knowledge panelThe importance of rich site links in your Brand SERPThat knowledge panels differ around the world

As he states on his website, Jon has been involved with website development and internet strategy since 1995. A lot has changed since then. He is currently working at ViacomCBS as Lead SEO Analyist and is the founder of Coywolf, a marketing and technology news platform. This is what you can expect to hear in this episode:How the SEO toolset landscape changed over the past yearsWhat Coywolf is and doesInternational SEO: why hreflang actually does not help with optimizing your website for international searchesWill the Apple Search Engine alter the search landscape?50% discount on a Coywolf subscriptionBecause Jon enjoyed recording this podcast so much, he created a coupon that provides you with a 50% discount off the first year of Coywolf! A regular subscription is priced at $84 a year, but especially for our dear listeners, it's reduced to $42 for the first year! You only need to enter the code yoast upon checkout on the website.

This episode offers you a deep-dive into the mechanisms behind Search Engine Optimization. Aleyda is an expert when it comes to getting found online by the right audience. In this episode, she will share her broad (international) SEO knowledge including tactics for optimizing your local or multi-language website and videos. A glimpse of the discussed topics:The future of remote working now working from home became a necessityHow SEO is becoming a general marketing strategyWhat to take into account when striving for better video resultsDifficulties regarding optimizing your website for local and language-based searchEnjoy this episode!

In this episode of the Yoast SEO podcast, Joost talks with Christi Olson, Global Media SEM Team Lead at Microsoft. Joost and Christi discuss their views on Search Engine Marketing. A glimpse of the discussed topics:3:35 - Name changes of Bing and the components of the algorithm6:50 - What SEOs can learn from SEA tactics - and the other way around14:06 - How did Search Engine Marketing tools evolve? What changed for the better and which updates do not seem to make anyone happy?26:53 - How can the current Microsoft toolset help you to rank better on Search Engine Result Pages? Both paid and organic.32:20 - Christi shares some sneak peeks into Microsoft e-commerce tools that currently are being developed.36:50 - Christi's advice for business that don't know if they should invest in SEO or paid search?41:20 - Important Bing Webmaster tools updates from the past months