Podcast appearances and mentions of cindy krum

WordPress hits play after a messy pause, but is it too little, too late for the CMS giant? Meanwhile, Google's AI experiments are changing the rules for email marketing, local search, and desktop Discover, leaving marketers everywhere scrambling for a playbook that doesn't exist. Erin and SEO pro Cindy Krum break down WordPress's mudslinging match with WP Engine and the quiet return to development, all while raising eyebrows over community trust. We check on Google's ever-evolving SERPs—AI Overviews, the deployment of Discover on desktop, and the not-so-sneaky ways impressions and clicks are decoupling faster than you can say “zero-click search.” Added to the mix: AI's impact on your inbox and why we might all end up living the “Dead Internet Theory.” Is SEO on life support or just evolving (again)? We debate the rosy new journey-centric approach while side-eyeing Google's “trust us, bro” attitude toward data transparency. Buckle up for a rapid-fire tour through the SEO wilderness—tracking AI hallucinations, local search creepiness, and why “hyper-personalization” might not sell more cannolis after all. News from the EDGE: [00:03:22] WordPress Unpauses Development - but is it out of time? [00:08:05] Google Discover on Desktop [00:12:53] AI is Making a Major Impact on Email Marketing [00:16:57]  Title Sponsor: Site Strategics SEO News from the EDGE: [00:20:01] The Great Decoupling Of Google Search [00:26:06] AI Overviews Research: How Google's AI Answers Vary Across Five States [00:32:07] AI and Local Search: The New Rules of Visibility [00:37:49] Sponsor: WAIKAY from InLinks [00:40:33] Google Search Console to Show AI Mode Performance [00:46:01] Is SEO Still Relevant In the AI Era? Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/waikay Follow Us: X: @ErinSparks X: @Suzzicks X: @TheMann00 X: @EDGEWebRadio

Send us a textIn this thought-provoking episode of the Near Memo podcast, SEO veteran Cindy Krum joins Greg Sterling and Mike Blumenthal to unpack how Google's evolving use of AI, including MUM (Multitask Unified Model), is reshaping the search landscape. Krum explains how Google is moving from keyword- and entity-based indexing to modeling “journeys” that reflect a user's intent — aligning with Google's long-abandoned concept of “micro-moments” like “I want to know,” “I want to go,” “I want to do,” and “I want to buy.” These journeys are increasingly being monetized across different verticals such as YouTube, Merchant Center, and local results, as Google balances expensive AI integration with ad revenue optimization.The trio also explores the convergence of Google Discover, AI Overviews, and personalized browsing experiences — warning that this personalization could result in unprecedented data tracking and loss of consumer privacy. Krum emphasizes that marketers and SEOs must adapt quickly: diversify traffic sources, optimize across social and non-Google platforms, and consider how Google's motivations (data consolidation and monetization) are shaping an experience that prioritizes corporate interests over user needs. The message is clear — traditional SEO tactics won't survive the AI-driven tide unless they evolve dramatically.TakeawaysCindy Krum discusses the MUM model and its impact on SEO.Google's monetization strategies are evolving with AI integration.Personalization in search is becoming increasingly important.Marketers need to optimize for user intent and MUM journeys.Informational queries represent a significant portion of search traffic.Diversifying traffic sources is crucial for digital marketers.Branding and social media presence are essential for visibility.The search landscape is changing rapidly due to AI advancements.Marketers should be proactive in adapting to these changes.Understanding user journeys will be key to future SEO strategies.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

Creepy AI Advancements! Brace yourselves! Cindy Krum is back to dive into the latest twists in technology and SEO this week, highlighting Google's bold AI ventures and search ranking revelations.  Google's recent news about Gemini's real-time video AI and its concerning pervasive presence has sparked widespread conversation, at least with us. Couple this with the perplexing offer to acquire TikTok by Perplexity, and you've got a whirlwind of AI-driven developments. Plus, there is a great research doc this month from SERanking on the comparison of AI platforms: Who tackles Your Money Your Life (YMYL) topics best, DeepSeek ChatGPT or Google AI Overviews? We're not mincing words—John Mueller's insights on the effect of core algorithm updates on AI overviews add an additional layer of excitement as AI and search collide. So we have to make some custom 404 pages for hallucinated URLs to your site from AI Overviews? That does sound right. Hit the play button to catch our spirited dive into these pressing matters with none other than Cindy Krum. Stay informed, entertained, and maybe a bit paranoid, all here on EDGE of the Web! [00:01:30] What's going on with Cindy Krum, SEO Specialist News from the EDGE: [00:02:50] Google Unleashes Gemini's Real-Time AI Video [00:08:28] Perplexity Eyes TikTok [00:14:11] DeepSeek vs. ChatGPT vs. AI Overviews: Which AI model handles YMYL topics best? [00:23:02] EDGE of the Web Title Sponsor: Site Strategics SEO News from the EDGE: [00:24:20] Google: If Searchers Don't Use Your Page In Search, It May Be Removed [00:26:31] Microsoft Confirms Schema Helps Its LLMs (Copilot) Understand Your Content [00:29:27] Microsoft Bing: SEOs Should Focus on Conversions & Click Value [00:32:39] EDGE of the Web Sponsor: InLinks [00:33:44] Google's Mueller Predicts Uptick Of Hallucinated Links: Redirect Or Not? [00:38:37] Google: Not all sites will fully recover with future core algorithm updates [00:42:45] Google Tests AI Search Options Beyond AI Mode Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: X: @ErinSparks X: @Suzzicks X: @TheMann00 X: @EDGEWebRadio

Is your brand braced for the seismic shifts that Large Language Models (LLMs) are creating in the search landscape? Cindy Krum from Mobile Moxie joins us for her new regular spot in SEO News from the EDGE! We dissect the latest in SEO news from key stories and insight over the last few weeks, punctuated by a sharp decline in HubSpot's SEO traffic. We explore how LLMs like ChatGPT and Google Gemini are rewriting the rules of search and reshaping zero-click results. Also, Cindy spills her insights on the massive 73% SEO traffic dip at HubSpot, scrutinizing the potential thin content and lack of topical authority as probable culprits. News from the EDGE: [00:02:43] Is Your Brand Prepared for what LLMs are doing to Search? [00:12:17] What is happening to HubSpot with their SEO traffic?? [00:17:31] EDGE of the Web Title Sponsor: Site Strategics SEO News from the EDGE: [00:18:40] Yahoo Search Testing AI Chat Feature [00:21:18] Google's Page Annotation Opt-Out Form [00:25:20] Google Drops Breadcrumbs From Mobile Search Result Snippets [00:27:15] Google AI Overviews Now In Circle To Search [00:30:08] EDGE of the Web Sponsor: InLinks [00:30:52] Google Ads PMax Category Report Displaying "Private Search Term" [00:36:13] Google Breakup Likely Off The Table Under Trump   Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: X: @ErinSparks X: @Suzzicks X: @TheMann00 X: @EDGEWebRadio Resources: Mobile Moxie Cindy's Duda Presentation on SEO and Content Strategy Phase II of Google's Mobile-First Indexing is just Chrome

Cindy Krum, CEO of Mobile Moxie, discusses insights from the Brighton SEO conference, emphasizing the importance of new voices and fresh ideas in the SEO industry. Key topics include the evolving role of AI, the impact of Google's changing algorithms, and the need for SEO strategies to adapt. Krum highlights the challenges of relying on incomplete or biased data from tools like Google Analytics and Search Console. She also introduces Mobile Moxie's tools, which provide more accurate mobile search data by bypassing APIs and using real search results. The conversation underscores the need for SEO professionals to critically evaluate data and adapt to Google's shifting practices. Show NotesConnect With: Cindy Krum: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How to win in SEO in 2025? Learn from the SEO predictions, trends and tips for 2025 in this in-depth SEO conversation with experienced SEO specialists: Mordy Oberstein, Cindy Krum, Lily Ray, Nitin Manchanda, Miracle Inameti-Archibong, Nick LeRoy, Garrett Sussman; going through the answers of the SEOFOMO SEO Predictions and Tips Survey. For more, read the Survey answers here: https://hub.seofomo.co/surveys/seo-predictions-tips/

Cindy Krum, CEO of Mobile Moxie, discusses the evolving landscape of Google's crawling and indexing processes. She highlights the shift from separate mobile domains to responsive design and AMP, emphasizing the importance of clean URL structures and efficient rendering. Krum theorizes that Google uses Chrome data for rendering and indexing, which impacts SEO strategies. She advises SEOs to diversify traffic sources and use secondary analytics platforms to reduce reliance on Google. Krum also notes the potential for Google to use personalized data from Chrome for ranking, complicating the SEO landscape further. Show NotesConnect With: Cindy Krum: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Send us a Text Message.SEOs need to reframe how search ranking works - click thru data being the most important factor:  Click data is a cornerstone of Google's ranking algorithm, as highlighted by recent DOJ findings. Google uses its heavy reliance on click data to grasp new trends swiftly as well as to “understand” page quality. Traditional SEO elements like title tags, meta descriptions, scheme, great photos and content provide enduring value but with a new twist. These elements are tools to drive clicks and engagement and thus ultimately drive higher rankings.Google Doubles Down on Tried & True Income Generators: Big changes are happening in the search results whether its AI overviews, Bing's Generative Search, Reddit's exclusive relationship with Google and decision to exclude others and all seem related to the rollout of AI on Google. But Google's has been scaling back AI overviews due to high costs and the need for better monetization. With AI responses being expensive, Google's focus is shifting towards proven money makers like YouTube, Merchant Center and Local results. Krum highlighted Google's continued play on its “micro moments”—know, go, do, buy—each tied to different monetized Google services.Is Voice Search Set for a Comeback? SEOs Should Stay Calm and Test: With the evolving landscape of voice search and AI assistants, improvements in natural language processing and better ML programming could solve past issues, such as background noise interference. While voice commands for simple tasks like turning on lights or adding items to a shopping list have become second nature, using voice in public or work settings still feels socially awkward.Cindy Krum emphasized the expansive nature of what constitutes a "search" in Google's eyes. A simple voice command involves complex data retrieval and context understanding, transforming voice interactions into a broad and intricate type of search. This perspective shift means SEOs might need to rethink their strategies to include optimization for these varied and nuanced queries.While voice won't ever entirely replace screen-based interactions, its role could significantly expand if user experiences improve. Despite past disappointments with voice technology, there's cautious optimism that advancements could lead to broader acceptance and use.Cindy advised SEOs to stay calm amid Google's rapid and sometimes erratic changes. She recommended continuing with proven strategies while experimenting with new platforms and search engines. The consensus was clear: it's a volatile time in SEO, but understanding and adapting to these changes is crucial for future success.The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.Ep 167Subscribe to our 3x per week newsletter at https://www.nearmedia.co/subscribe/

Google Local Services Ads in the Hot Seat Welcome back to the EDGE! No Mordy this week, but no need to worry because the great Cindy Krum of MobileMoxie steps in. A glitch has infiltrated Google's Local Services Ads and small business owners are NOT happy. Google feels that the U.S government ‘hate us cause they ain't us', as penalties pile up in post-trial brief. In AI news, Google strikes an AI content licensing deal with Reddit - who's rankings have been off the charts… coincidence? Don't miss the action this week, catch up on all the latest SEO news to help you excel each and every week right here on the EDGE! We're bringing back the EDGE Newsletter!  Join us to catch these headlines and many of the others that didn't make it to the show but were really interesting!  Your News(letter) from the EDGE awaits here! News from the EDGE: [00:04:36] Google's latest quest: Investigating a glitch in Local Services Ads [00:09:08] Google also unveils its new AI Assistant called ‘Help Me Write' for the Chrome Browser [00:17:07] EDGE of the Web Sponsor: Site Strategics  [00:17:50] And here's a hot take, “DON'T BLAME US IF WE HAVE SUCCESSFUL SEARCH RESULTS!” AI Blitz: [00:22:04] Google explains Gemini's ‘embarrassing' AI pictures of diverse Nazis [00:28:02] Tyler Perry halts studio expansion over AI fears [00:32:20] Reddit signs AI content licensing deal with Google [00:40:07] EDGE of the Web Sponsor: InLinks Barry Blast from Search Engine Roundtable: [00:41:11] Google Most-Read Articles Search Carousel AI Tools: [00:43:22] Alpaca: A Photoshop Plugin Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site     Inlinks https://edgeofthewebradio.com/inlinks Resources:  Google investigating Local Services Ads bug Google Launches “Help Me Write” AI Assistant For Chrome Browser Google: Don't punish us for our success in Search Google explains Gemini's ‘embarrassing' AI pictures of diverse Nazis Massive Volatility Reported - Google Search Ranking Algorithm Update? Google Most-Read Articles Search Carousel Greeting Cards GPT Talently Mock Interview Alpaca: A Photoshop Plugin Follow Us: Twitter: @ErinSparks Twitter: @CindyKrum Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

What is good content and how quickly does its definition change? Why is rank more volatile than it was before? How will SGE ultimately play itself out on the SERP? Get ready to experience the SERP's Up SEO Podcast live from BrightonSEO in San Diego, as we uncover the most critical unsolved SEO mysteries.  We evaluate the role of content trends in SEO with George Nguyen, the state of rank volatility with Cindy Krum, how to communicate with clients in a more complex environment with Greg Gifford, and take up the future of SGE on the SERP with the great Mike King. We're doing it live this week as we “dance”' our way into solving SEO mysteries right here on the SERP's Up SEO Podcast! *Mordy's rank dancing gif available soon*  Key Segments [00:02:41] What's On This Episode of SERP's Up? [00:06:16] Focus Topic Guest: George Nguyen [00:06:42] Focus Topic of the Week: Unsolved SEO Mysteries [00:16:28] Is This New? w/ Cindy Krum [00:37:36] Deep Thought w/ Greg Gifford [00:55:48] From The Top Of The SERP w/ Mike King Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter George Nguyen Cindy Krum Greg Gifford Mike King Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Mobile Moxie Search Lab Digital iPullRank

The EDGE of the WEB team ventured across the country to attend the inaugural BrightonSEO U.S conference in beautiful San Diego! This special podcast was filmed LIVE in front of an audience with 5 of the industry's best as panelists. Witness industry experts collaborate in forecasting the unpredictable future of SEO. The panel evaluates the industry's most disruptive topics, including Content at Scale, E-E-A-T, AI Generated Content, SGE, Google's Knowledge Graph, and beyond, offering insights that light the path ahead. Do not miss this very special feature of The EDGE of the Web as we discover the true trajectory of our industry, and SEO's unite to scale the expansive future ahead!   *Thanks to our panelists!* Mordy Oberstein Cindy Krum Julie McCoy Ola King JR Oakes Key Segments: [00:07:20] Panel Segments [00:06:24] Title Sponsor: SE Ranking [00:07:44] How Can We Maintain Creative Control When Using AI To Operate At Scale?  [00:14:52] The Journey Ahead For SEO's As In Relation To Content [00:27:56] How Ca n We Ensure The Accuracy And Reliability Of AI Generated Content?  [00:35:35] The Expanding Google Knowledge Graph [00:45:34] How Is Search Generative AI Going To Transform The Way We Search For Information? [00:55:34] How Will SGE Change Organic Links On The SERP? [01:00:00] EDGE of The Web Sponsor: SE Ranking [01:04:27] How Can SEO Tools Gauge The Success Of SEO Campaigns In The Context Of SGE? [01:11:52] The Future Of SEO In The Next 18 Months   Thanks to Our Sponsor! SE Ranking: edgeofthewebradio.com/seranking  Follow Our Panelists  Cindy Krum Julie McCoy Ola King JR Oakes Mordy Oberstein

In today’s mobile-centric world, mobile SEO has become increasingly important for businesses to reach their audiences effectively. With the integration of AI technologies, mobile SEO has become even more complex, but also more effective. In this podcast, we’ll be talking with Cindy Krum, an expert in mobile SEO and AI integration, about how to navigate…

We're talking voice search, the Internet of Things, and Google's Multitask Unified Model with Cindy Krum on this episode of the EDGE. Her breadth of knowledge on these topics and ability to predict the future is nearly endless. So much so, in fact, some might call her the Nostradamus of SEO.  Erin and Cindy dissect the difference between and the importance of Google's transition from using a keyword-based understanding of the web to an entity understanding. This has major implications for voice and mobile queries, not just SERPs. Lastly, we ask the hard-hitting questions here on the EDGE like, “Can a dog eat an avocado?” and “How long can blue cheese stay in the fridge?” Google knows. Key Segments [00:02:38] Introducing guest Cindy Krum [00:05:04] Voice Search and How It Relates to Entity SEO [00:06:47] Right or Wrong Answers? Voice Search Learns  [00:07:56] The Canonical Question  [00:08:56] Google's Dialog Flow [00:11:10] Understanding Questions vs. Keywords [00:13:12] Not Just Your Phone: Your Google Account is Constantly Learning [00:14:36] The Internet of Things [00:16:22] Site Strategics: Title Sponsor of EDGE of the Web [00:17:53] Can a Dog Eat an Avocado? [00:19:22] Inferred Concepts Extrapolated from How It's Talked About [00:21:55] How Long Can Blue Cheese Stay in the Fridge?  [00:26:14] EDGE of the Web Sponsor: WIX edgeofthewebradio.com/wix  [00:27:18] Multitask Unified Model [00:36:40] EDGE of the Web Sponsor: SE Ranking Take the SE Ranking Checklist Challenge!Receive a one-month Pro 1000 subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps: Create a project, add at least 5 keywords; Find 5 competitors via the Competitive Research tool and add them to “My Competitors” section; Run a website audit and show what issue you are going to fix; Do a backlink check and upload your backlinks to the Backlink Monitoring tool; Add any page to Page Changes Monitor (Website Audit section) and show the graphs of the history of changes. One Edge Listener Will Get A Full Year Business Package. We'll Announce That On Our Feb 10th Podcast! A $2,500 Value! Content timeframe: 1/12/2023 to 2/10/2023. [00:39:20] Trusting Google More  [00:42:26] What's to Come in the Future? [00:45:11] Mobile Moxie Tools Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site WIX https://edgeofthewebradio.com/wix  SE Ranking: https://edgeofthewebradio.com/seranking  Follow Cindy Krum https://twitter.com/Suzzicks  https://www.facebook.com/cindy.krum/  https://www.linkedin.com/in/cindykrum/  https://www.instagram.com/mobilemoxie/  Mobile Moxie recently launched some cool new Chrome plugins for our main tools: SERPerator: https://chrome.google.com/webstore/detail/serperator-by-mobilemoxie/ghnlaojdcibbkcgmanbbmbdgccmfdaof  Page-oscope: https://chrome.google.com/webstore/detail/page-oscope-by-mobilemoxi/aofebfljannpdpbeapgnolkihjiepdeo  They also have a new WordPress Plugin: https://wordpress.org/plugins/page-oscope-preview-by-mobilemoxie/

The SEO Sherpa, Cindy Krum, comes back to the EDGE loaded for bear! It's awesome to reflect back on what Cindy was talking about in 2018 and and nowm in 2023. She was spot on with Entities being the target of search engine optimization, and we cut back to that show just to reflect. Erin and Cindy walk through the history of the portability of concepts in search, watching what Google is leveraging as it rolls out features and functions for content providers to test. The Big G is always learning, and our job is feed the beast in order to win in search. Cindy Krum is a stellar player in the SEO constellation and we're excited to unpack this first segment of her 2022 interview with us. Be sure to check out the second episode coming shortly! [00:02:50] Introducing Cindy Krum [00:06:04] A Throwback Moment on Entities from the 2018 Show with Cindy [00:10:47] What are Entities? [00:12:43] Contextualizing the Cute Puppy Search [00:13:44] How Does Google Define an Entity? [00:15:02] Did Google Use Links to Understand Entities in the Early Days of Search? [00:16:23] How has the Knowledge Graph Evolved? [00:17:35] Site Strategics: Title Sponsor of EDGE of the Web  [00:18:20] Mobile-First Indexing was a Misnomer. It had to do with Portabiity [00:21:28] Entities Being Language Agnostic: HREFLang [00:22:50] What is Above the Knowledge Graph? The Topic Layer [00:26:26] You Can Guarantee that there's Another Training Benefit to What Google Rolls Out [00:27:30] EDGE of the Web Sponsor: WIX edgeofthewebradio.com/wix [00:28:36] Moving from Monolithic to Micro Services [00:30:31] Portability as it Applies to Passage Indexing Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site WIX https://edgeofthewebradio.com/wix Follow Cindy Krum https://twitter.com/Suzzicks  https://www.facebook.com/cindy.krum/  https://www.linkedin.com/in/cindykrum/  https://www.instagram.com/mobilemoxie/  Mobile Moxie recently launched some cool new Chrome plugins for our main tools: SERPerator: https://chrome.google.com/webstore/detail/serperator-by-mobilemoxie/ghnlaojdcibbkcgmanbbmbdgccmfdaof  Page-oscope: https://chrome.google.com/webstore/detail/page-oscope-by-mobilemoxi/aofebfljannpdpbeapgnolkihjiepdeo  They also have a new WordPress Plugin: https://wordpress.org/plugins/page-oscope-preview-by-mobilemoxie/

Cindy Krum jumps into the news with Erin to tackle the slew of news this week! A little late, but still really important! Erin blames his kids… Covering articles from Barry Schwartz, Mike Blumenthal, Roger Montti and Fili Wiese, we also jumped into a Twitter thread that revealed something very interesting! Is there going to be a larger focus on structured data from Google to the degree of triggering manual penalties? As Cindy says. “The news this week kind of reinforces the idea that you are in Google's results wherever you are at their leisure and at their discretion. And what they give, they can easily take away.” Check your schema, all - it could be an issue. News from the EDGE: [00:03:16] Almost all industries have seen a large increase in Google Cost-Per-Leads [00:08:56] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks [00:09:41] Twitter removes 80% of its contractor employees without notice [00:14:20] GBP updates might eliminate your reviews. Have backups! [00:20:54] EDGE of the Web Title Sponsor: Site Strategics [00:21:42] Marketers are jumping on the Mastodon bandwagon. Should you? [00:25:11] Social Thread: Spammy Schema will get a Manual Penalty? Barry Blast from Search Engine Roundtable: [00:32:41] Barry Blast 1: Google Ads Paying Advertisers $100 To Enroll In Automatically Applies Recommendations Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @Suzzicks Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

Keeping up in the rankings by being mobile-friendly Did you know that half of all website traffic worldwide comes from mobile? I hope when you hear that you'll understand how important it is to listen to this week's episode. Google has been pushing mobile-first indexing for the past few years. It rolled out the first mobile-first index in 2018 but more recently announced mobile-first indexing for the whole web. So what does this mean for your little website? Well if your site isn't fully optimised for mobile searches, it's about time you got with the program. In today's episode, we're going to share what mobile SEO is, best practices and top tips on how to ensure your site looks tickety boo on any device. Tune in to learn What Mobile SEO is How Google classifies mobile Why mobile SEO is so critical Easy ways to check if your site is mobile-friendly How to optimise your site correctly How to improve the user experience of your site on mobile How keyword research differs for mobiles What you need to know about the latest mobile-first indexing update Cindy's top mobile SEO tip Useful Resources Mobile statistics Google mobile-friendly test tool Google URL inspection tool Lighthouse (more for developers) Google PageSpeed tool Core web vitals test tool Head to episode notes Freebies Free webinar: Your first month as a copywriter Free rates guide Membership: Join now

Keywords sure aren't what they used to be. Google is challenging SEOs to understand the user first. Here's where to start. Crystal Carter, Head of SEO Communications at Wix, kicks off this episode with an explanation of keywords in search and how Google has evolved its understanding of user intent (as opposed to the literal use of the word). Along with Mordy Oberstein, Wix's Head of SEO Branding, they break it down like this: Understanding what's already on the SERP (like the actual SERP) gives you the full picture of how Google understands user intent. Analyzing the current real estate shows how users are being affected along their search pursuit. SEO legend Cindy Krum of Mobile Moxie, also jumps in and provides a solid overview of how leveraging topic-cluster knowledge guides an understanding of user intent. Entities matter a lot, and they continue to make keywords less relevant. Oh, and one more thing. We need to talk about the WixVerse and Featured Snippets. Mordy and Crystal catch up with Idan Segal, Head of Organic Growth & Brand Development at Wix, as we go Inside the WixVerse. Let's dive in. [00:01:46] What's On This Episode of SERP's Up? [00:02:57] Focus Topic of the Week: The Real Deal on Keyword Research [00:16:47] Focus Topic Guest: Cindy Krum [00:24:12] Deep Thoughts, with Crystal and Mordy [00:30:13] Inside the WixVerse: Idan Segal [00:41:43] Snappy News [00:42:07] News: New Google Featured Snippet With Multiple Answers, New Design, Callouts & More? [00:42:54] News: Google Announces September 2022 Core Algorithm Update [00:46:31] Follow of the Week   Hosts, Guests, & Featured People: Crystal Carter: https://twitter.com/CrystalontheWeb Mordy Oberstein: https://twitter.com/MordyOberstein Cindy Krum: https://twitter.com/Suzzicks Idan Segal: https://twitter.com/M0b1leF1rst Lazarina Stoy: https://twitter.com/lazarinastoy Resources: SERP's Up Podcast: https://www.wix.com/seo/learn/podcast  Wix SEO Learning Hub: https://www.wix.com/seo/learn Featured Snippets In 2022: https://www.slideshare.net/CrystalCarter21/featured-snippets-in-2022-search-london  Lazarina Stoy SEO Resources: https://lazarinastoy.com/ Google's shifts from authority to content diversity on the SERP https://www.wix.com/seo/learn/resource/google-authority-to-content-diversity News: New Google Featured Snippet With Multiple Answers, New Design, Callouts & More?: https://www.seroundtable.com/new-google-featured-snippet-designs-callouts-answers-34048.html Google Announces September 2022 Core Algorithm Update: https://www.searchenginejournal.com/google-announces-september-2022-core-algorithm-update/464195/

Anton Shulke talks with Jason Barnard about looking back on the groovy years and looking forward to the years ahead. Anton Shulke (The Livestream Guy) is a livestream production manager. Since 2015 he has been working on live events, webinars and podcasts for major players in the SEO industry like Semrush, Duda and smaller companies like Kalicube. As of 2020, he has worked as production manager on over 100 episodes of the Kalicube Tuesdays series of livestream events. Anton's role as production manager includes booking guests, organising the show, technical testing, and running each episode. Guests have included Carrie Rose, Nik Ranger, Andrea Volpini, Dave Davies, David Bain, Bill Slawsky, Danny Goodwin, Erin Sparks, Mads Singers, Rebecca Berbel, Koray Tuğberk GÜBÜR, Kevin Indig, Cindy Krum, Barry Schwartz, Tim Soulo, James Mulvany, Dr Ai Addyson Zhang, Bengu Atamer,David Avrin and Neal Schaffer, Patrick M Powers, Ryan Foland, Matthew Tenney, Ted Rubin, Rand Fishkin, Olsia Korobka, Teodora Petkova, Russ Jeffery, Gennaro Cuofano, Simon Cox, Matt Artz and Emilija Gjorgjevska.  Many viewers and listeners of Kalicube Tuesdays may have wondered how the show got its name. Tuesdays because it's something to get excited about every Tuesday, but what about Kalicube? Jason Barnard (The Brand SERP Guy) finally reveals all! Woohoo! With intelligent, interesting and fun conversations, Kalicube Tuesdays has been a staple in the digital marketing podcast universe for three years. This incredible chat is a retrospective of the one hundred and fifteen episodes, and with Anton Shulke (The Livestream Guy) now on screen, it was like reliving every moment. This episode also includes some of Jason's rebranding tips and dominating Brand SERP nuggets. And while Kalicube Tuesdays looks back on its groovy years, it also looks forward to more and more to come. What you'll learn from Anton Shulke 00:00 Anton Shulke and Jason Barnard00:48 100th Episode with Carrie Rose01:42 Anton Shulke's Brand SERP02:10 Kalicube Tuesdays' Brand SERP02:42 Video of the Monthly Roundtable with Nik Ranger and Andrea Volpini on Anton's Brand SERP03:09 News About Anton Shulke04:48 The Mystery Behind Kalicube's Name and Logo Revealed07:36 How Does a Unique Brand Name Affect Brand SERP Dominance09:30 Is Rebranding an Option for a Common Brand Name to Dominate the SERP?09:43 Dave Davies Rebranded Using Kalicube Pro09:58 Rebranding: Small and Large Company10:14 Rebranding Vs Becoming the Dominant Entity11:23 A Look Back at Some of Kalicube Tuesdays' Grooviest Guests12:08 Remembering Bill Slawski13:10 David Bain's Funnel Marketing Explanation13:15 SERP Chats with Dave Davies13:24 Danny Goodwin's Opportunity for Jason Barnard to Write for Search Engine Journal13:28 Hanging Out with Erin Sparks13:37 Explaining Nik Ranger's Presentation to Audio Listeners14:06 Mads Singers: How to Run a Business14:24 The Brilliant Rebecca Berbel and Koray Tuğberk GÜBÜR 14:37 The Amazing Kevin Indig and the Delightful Cindy Krum14:44 Making Barry Schwartz Laugh14:58 Tim Soulo's Insightful Episode15:24 Kalicube Tuesdays Season 115:33 First Ever Kalicube Tuesdays' Episode with James Mulvany16:22 Season 1 Guests Outside SEO: Dr Ai Addyson Zhang, Bengu Atamer, David Avrin and Neal Schaffer16:28 More Non SEO Guests: Patrick M Powers, Ryan Foland, Matthew Tenney, Ted Rubin, and Rand Fishkin17:42 Barnaby Wynter's Bucket Theory of Funnels18:42 Kalicube Tuesdays Season 221:52 Olesia Korobka's Image SEO Episode22:10 Teodora Petkova's Ideas on Semantics and Semantic Web22:10 Teodora Petkova's Ideas on Semantics and Semantic Web22:28 Russ Jeffery from Duda22:31 Kalicube Tuesdays' First Passing the Baton: Gennaro Cuofano to Simon Cox23:57 Kalicube Tuesdays Season 324:07 Monthly Roundtable Specials with WordLift24:38 Monthly Roundtable with Matt Artz and Emilija Gjorgjevska26:11 Audio and Video Experience on Kalicube Tuesdays This episode was recorded live on video August 16th 2022

Anton Shulke talks with Jason Barnard about looking back on the groovy years and looking forward to the years ahead. Anton Shulke (The Livestream Guy) is a livestream production manager. Since 2015 he has been working on live events, webinars and podcasts for major players in the SEO industry like Semrush, Duda and smaller companies like Kalicube. As of 2020, he has worked as production manager on over 100 episodes of the Kalicube Tuesdays series of livestream events. Anton's role as production manager includes booking guests, organising the show, technical testing, and running each episode. Guests have included Carrie Rose, Nik Ranger, Andrea Volpini, Dave Davies, David Bain, Bill Slawsky, Danny Goodwin, Erin Sparks, Mads Singers, Rebecca Berbel, Koray Tuğberk GÜBÜR, Kevin Indig, Cindy Krum, Barry Schwartz, Tim Soulo, James Mulvany, Dr Ai Addyson Zhang, Bengu Atamer,David Avrin and Neal Schaffer, Patrick M Powers, Ryan Foland, Matthew Tenney, Ted Rubin, Rand Fishkin, Olsia Korobka, Teodora Petkova, Russ Jeffery, Gennaro Cuofano, Simon Cox, Matt Artz and Emilija Gjorgjevska.  Many viewers and listeners of Kalicube Tuesdays may have wondered how the show got its name. Tuesdays because it's something to get excited about every Tuesday, but what about Kalicube? Jason Barnard (The Brand SERP Guy) finally reveals all! Woohoo! With intelligent, interesting and fun conversations, Kalicube Tuesdays has been a staple in the digital marketing podcast universe for three years. This incredible chat is a retrospective of the one hundred and fifteen episodes, and with Anton Shulke (The Livestream Guy) now on screen, it was like reliving every moment. This episode also includes some of Jason's rebranding tips and dominating Brand SERP nuggets. And while Kalicube Tuesdays looks back on its groovy years, it also looks forward to more and more to come. What you'll learn from Anton Shulke 00:00 Anton Shulke and Jason Barnard00:48 100th Episode with Carrie Rose01:42 Anton Shulke's Brand SERP02:10 Kalicube Tuesdays' Brand SERP02:42 Video of the Monthly Roundtable with Nik Ranger and Andrea Volpini on Anton's Brand SERP03:09 News About Anton Shulke04:48 The Mystery Behind Kalicube's Name and Logo Revealed07:36 How Does a Unique Brand Name Affect Brand SERP Dominance09:30 Is Rebranding an Option for a Common Brand Name to Dominate the SERP?09:43 Dave Davies Rebranded Using Kalicube Pro09:58 Rebranding: Small and Large Company10:14 Rebranding Vs Becoming the Dominant Entity11:23 A Look Back at Some of Kalicube Tuesdays' Grooviest Guests12:08 Remembering Bill Slawski13:10 David Bain's Funnel Marketing Explanation13:15 SERP Chats with Dave Davies13:24 Danny Goodwin's Opportunity for Jason Barnard to Write for Search Engine Journal13:28 Hanging Out with Erin Sparks13:37 Explaining Nik Ranger's Presentation to Audio Listeners14:06 Mads Singers: How to Run a Business14:24 The Brilliant Rebecca Berbel and Koray Tuğberk GÜBÜR 14:37 The Amazing Kevin Indig and the Delightful Cindy Krum14:44 Making Barry Schwartz Laugh14:58 Tim Soulo's Insightful Episode15:24 Kalicube Tuesdays Season 115:33 First Ever Kalicube Tuesdays' Episode with James Mulvany16:22 Season 1 Guests Outside SEO: Dr Ai Addyson Zhang, Bengu Atamer, David Avrin and Neal Schaffer16:28 More Non SEO Guests: Patrick M Powers, Ryan Foland, Matthew Tenney, Ted Rubin, and Rand Fishkin17:42 Barnaby Wynter's Bucket Theory of Funnels18:42 Kalicube Tuesdays Season 221:52 Olesia Korobka's Image SEO Episode22:10 Teodora Petkova's Ideas on Semantics and Semantic Web22:10 Teodora Petkova's Ideas on Semantics and Semantic Web22:28 Russ Jeffery from Duda22:31 Kalicube Tuesdays' First Passing the Baton: Gennaro Cuofano to Simon Cox23:57 Kalicube Tuesdays Season 324:07 Monthly Roundtable Specials with WordLift24:38 Monthly Roundtable with Matt Artz and Emilija Gjorgjevska26:11 Audio and Video Experience on Kalicube Tuesdays This episode was recorded live on video August 16th 2022

Anton Shulke talks with Jason Barnard about looking back on the groovy years and looking forward to the years ahead. Anton Shulke (The Livestream Guy) is a livestream production manager. Since 2015 he has been working on live events, webinars and podcasts for major players in the SEO industry like Semrush, Duda and smaller companies like Kalicube. As of 2020, he has worked as production manager on over 100 episodes of the Kalicube Tuesdays series of livestream events. Anton's role as production manager includes booking guests, organising the show, technical testing, and running each episode. Guests have included Carrie Rose, Nik Ranger, Andrea Volpini, Dave Davies, David Bain, Bill Slawsky, Danny Goodwin, Erin Sparks, Mads Singers, Rebecca Berbel, Koray Tuğberk GÜBÜR, Kevin Indig, Cindy Krum, Barry Schwartz, Tim Soulo, James Mulvany, Dr Ai Addyson Zhang, Bengu Atamer,David Avrin and Neal Schaffer, Patrick M Powers, Ryan Foland, Matthew Tenney, Ted Rubin, Rand Fishkin, Olsia Korobka, Teodora Petkova, Russ Jeffery, Gennaro Cuofano, Simon Cox, Matt Artz and Emilija Gjorgjevska.  Many viewers and listeners of Kalicube Tuesdays may have wondered how the show got its name. Tuesdays because it's something to get excited about every Tuesday, but what about Kalicube? Jason Barnard (The Brand SERP Guy) finally reveals all! Woohoo! With intelligent, interesting and fun conversations, Kalicube Tuesdays has been a staple in the digital marketing podcast universe for three years. This incredible chat is a retrospective of the one hundred and fifteen episodes, and with Anton Shulke (The Livestream Guy) now on screen, it was like reliving every moment. This episode also includes some of Jason's rebranding tips and dominating Brand SERP nuggets. And while Kalicube Tuesdays looks back on its groovy years, it also looks forward to more and more to come. What you'll learn from Anton Shulke 00:00 Anton Shulke and Jason Barnard00:48 100th Episode with Carrie Rose01:42 Anton Shulke's Brand SERP02:10 Kalicube Tuesdays' Brand SERP02:42 Video of the Monthly Roundtable with Nik Ranger and Andrea Volpini on Anton's Brand SERP03:09 News About Anton Shulke04:48 The Mystery Behind Kalicube's Name and Logo Revealed07:36 How Does a Unique Brand Name Affect Brand SERP Dominance09:30 Is Rebranding an Option for a Common Brand Name to Dominate the SERP?09:43 Dave Davies Rebranded Using Kalicube Pro09:58 Rebranding: Small and Large Company10:14 Rebranding Vs Becoming the Dominant Entity11:23 A Look Back at Some of Kalicube Tuesdays' Grooviest Guests12:08 Remembering Bill Slawski13:10 David Bain's Funnel Marketing Explanation13:15 SERP Chats with Dave Davies13:24 Danny Goodwin's Opportunity for Jason Barnard to Write for Search Engine Journal13:28 Hanging Out with Erin Sparks13:37 Explaining Nik Ranger's Presentation to Audio Listeners14:06 Mads Singers: How to Run a Business14:24 The Brilliant Rebecca Berbel and Koray Tuğberk GÜBÜR 14:37 The Amazing Kevin Indig and the Delightful Cindy Krum14:44 Making Barry Schwartz Laugh14:58 Tim Soulo's Insightful Episode15:24 Kalicube Tuesdays Season 115:33 First Ever Kalicube Tuesdays' Episode with James Mulvany16:22 Season 1 Guests Outside SEO: Dr Ai Addyson Zhang, Bengu Atamer, David Avrin and Neal Schaffer16:28 More Non SEO Guests: Patrick M Powers, Ryan Foland, Matthew Tenney, Ted Rubin, and Rand Fishkin17:42 Barnaby Wynter's Bucket Theory of Funnels18:42 Kalicube Tuesdays Season 221:52 Olesia Korobka's Image SEO Episode22:10 Teodora Petkova's Ideas on Semantics and Semantic Web22:10 Teodora Petkova's Ideas on Semantics and Semantic Web22:28 Russ Jeffery from Duda22:31 Kalicube Tuesdays' First Passing the Baton: Gennaro Cuofano to Simon Cox23:57 Kalicube Tuesdays Season 324:07 Monthly Roundtable Specials with WordLift24:38 Monthly Roundtable with Matt Artz and Emilija Gjorgjevska26:11 Audio and Video Experience on Kalicube Tuesdays This episode was recorded live on video August 16th 2022

In episode 73, Cindy Krum of MobileMoxie explains her understanding of entities, entity-first indexing, and how it impacts search engine result pages.She provides insights into how organic results are showing up less in search due to Google's increase in search enhancement, rich features, advertisements, and context menus.[0:00] Intro[0:55] What is Entity First Indexing?[6:49] Why Entities are so important[9:45] Inclusivity in culture and language[11:14] Nuance in Entities[12:18] Thoughts on Zero Click[15:29] Can businesses depend on organic search?[18:15] NLG content[19:51] How to predict Google[21:21] MobileMoxie Chrome extensions[32:57] Moxie Scores[36:31] Rapid Fire Rankings

In this week's episode, Jack Chambers-Ward is joined by CEO & founder of Mobile Moxie, Cindy Krum. Jack & Cindy discuss: The origins of mobile SEO How much has voice search changed mobile SEO? How has "the death of AMP" affected mobile SEO? Mobile Moxie's free tools - SERPerator & Page-oscope Show notes and transcript available at search.withcandour.co.uk

SEO is flourishing. Google has been making huge changes to its search engine to keep up with the mobile revolution. Cindy Krum is trying to predict the future of Google search. This is where AI writing assistants come into play. These tools can help generate content at scale and make sure that businesses are still…

My guest on this week's episode of Suds & Search is Cindy Krum, CEO at MobileMoxie. Cindy has spoken at virtually every major digital marketing event I can think of including Mozcon, Pubcon, Brighton SEO, and all the different SMX events. I've been looking forward to speaking with Cindy for some time because she's been my go-to resource for all matters related to mobile SEO. Cindy is a must-follow on Twitter at the handle @suzzicks for instant reaction to all the latest news and updates on Mobile SEO. One of, if not the biggest updates started in the summer of 2019. Google began to predominantly use the mobile version of a website for indexing and ranking. Referred to as “mobile-first indexing” this had serious ramifications for websites who hadn't made their mobile experience a priority. Perhaps no one in SEO knows more about this update than Cindy. I'm going to start our conversation talking about mobile-first indexing and specifically how to have better conversations with our clients about mobile SEO. Cindy's company Mobile Moxie has created several excellent tools designed for mobile SEO. We'll talk about two of her tools – the SERPerator and the Page-oscope tool during this conversation. You can sign up for a 7 day free trial on the MobileMoxie website. Grab something cold to drink and join me for a conversation with Cindy Krum. We'll chat about how to mobile SEO has changed over the years, we'll chat a little bit about the Passage Ranking update from earlier this year, and I'll talk to her a little bit about the future of AMP. Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/channel/UC3kf-yP3bwhI6YvFFeKfegASubscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise

My guest on this week's episode of Suds & Search is Cindy Krum, CEO at MobileMoxie. Cindy has spoken at virtually every major digital marketing event I can think of including Mozcon, Pubcon, Brighton SEO, and all the different SMX events. I've been looking forward to speaking with Cindy for some time because she's been my go-to resource for all matters related to mobile SEO. Cindy is a must-follow on Twitter at the handle @suzzicks for instant reaction to all the latest news and updates on Mobile SEO. One of, if not the biggest updates started in the summer of 2019. Google began to predominantly use the mobile version of a website for indexing and ranking. Referred to as “mobile-first indexing” this had serious ramifications for websites who hadn't made their mobile experience a priority. Perhaps no one in SEO knows more about this update than Cindy. I'm going to start our conversation talking about mobile-first indexing and specifically how to have better conversations with our clients about mobile SEO. Cindy's company Mobile Moxie has created several excellent tools designed for mobile SEO. We'll talk about two of her tools – the SERPerator and the Page-oscope tool during this conversation. You can sign up for a 7 day free trial on the MobileMoxie website. Grab something cold to drink and join me for a conversation with Cindy Krum. We'll chat about how to mobile SEO has changed over the years, we'll chat a little bit about the Passage Ranking update from earlier this year, and I'll talk to her a little bit about the future of AMP. Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/channel/UC3kf-yP3bwhI6YvFFeKfegASubscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise

Cindy Krum, Founder and CEO of MobileMoxie, discusses mobile SEO and changes in the 2020s. Since the pandemic, the use of voice search has increased a whole lot. And that means that SEO is also gearing up to evolve once again. Today, Cindy talks about the future of mobile search, including voice and fraggle search. Show NotesConnect With: Cindy Krum: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Founder and CEO of MobileMoxie, Cindy Krum, talks about mobile SEO and changes in the 2020s. AMP was introduced years ago, but it was only in 2021 that Google switched to mobile-first indexing. But what does that really mean for SEOs? Today, Cindy discusses some of the changes in mobile marketing and technical SEO in the 2020s. Show NotesConnect With: Cindy Krum: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How can you use App Store Optimisation to improve your app store rankings? With more than a million apps available on the Apple and Google Play stores, it's hard for users to find the right one. It's even more challenging for developers to get their apps noticed in this crowded marketplace.  Leading Global App Store Optimizer, Cindy Krum from Mobile Moxie, gives us a masterclass in how ASO works and how you can use it effectively as part of your overall marketing strategy. Closely related to SEO, learn what matters to the major App store search algorithms. Discover some subtle differences in how the Google Play store and the Apple IOS store use your titles, short descriptions, long descriptions, and keyword tags. Cindy also shares broader strategies on how to use App store Ads, App Pack Optimization and competitive intelligence for a more successful App marketing campaign. We explore some of the top tools that can help you assess your position in different app markets, see what's ranking where all over the world. Gain insight into why one APP might be dominating and learn new ways of getting featured. If you have an App and want to make it more findable, you won't want to miss this episode. Useful Links Sensor Tower Google Natural Language API https://cloud.google.com/natural-language App Rankalyzer https://mobilemoxie.com/tools/app-ranking-tracker/ SERPerator Tool https://mobilemoxie.com/tools/mobile-serp-test/ Page-oscope tool Follow Cindy on Twitter  Mobile Marketing Book

Cindy and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up:1:18 - Passage ranking: Google indexing text fragments4:02 - Progressive Web App (PWA) in search results8:26 - Making indexed information accessible for all languages11:52 - Cindy's take on the future of SEO14:06 - All about MobileMoxie's (new) tools16:07 - The benefits of MoblieMoxies ‘page-oscope'19:18 - How coders help Google by adding markup22:52 - The importance of Core web vitals25:56 - New idea: a JSON-LD version for a URL29:30 - Why everyone, including big brands, should use WordPress30:57 - The future of voice search34:45 - New idea: Markup the first paragraph of news articles as speakable

It’s no secret that more and more people are using their mobile devices to access the web on a daily basis, outnumbering those using desktops. Google has recognized this, and  in order to ensure the very best user experience, it is taking a “mobile-first” approach to indexing websites. From an SEO perspective, what’s the difference in optimizing for desktop versus mobile? What does it take to rank at the top of the Google search these days, and how important is mobile to that? We posed all of these questions and more to Cindy Krum, CEO & founder of MobileMoxie, where she’s been optimizing for mobile even before the iPhone was a thing. She’ll update up on all the changes and what you need to be doing for yourself and your clients.

This week’s guest is Cindy Krum, CEO of MobileMoxie. Cindy shows us how a local business should measure their entire digital footprint, not just their website and GMB listing. Your digital footprint can also include ads, social media posts, YouTube videos and much more. We get a sneak peak at how her tool can help track the entire digital footprint of a business. There’s also an unplanned, guest appearance by Tom Waddington talking about Local Service Ads.Get our email updates – https://localmarketinginstitute.comLive Office Hours sessions - https://localmarketinginstitute.com/office-hoursJoin our Facebook group – https://localmarketinginstitute.com/groupSubscribe to our podcast – https://localmarketinginstitute.com/podcast // THIS WEEK'S TOPICS AND QUESTIONS //- How voice search continues to grow for local businesses- Hybrid (storefront AND service area businesses) not showing address in Google- How Google shows businesses that are “located in” a destination- How do you fix a GMB listing if the “located in” is wrong?- Google clarifies how co-working offices need signage and staffing- If I stop using Yext, will my business listings go back to their old settings?- How to submit your business to Apple Maps- What is a Google Local Service Ad / smart ad website?- Does linking to my GMB website from ads, social media, etc. help my ranking?- Should the info on my GMB website mirror what’s on my main website?- Can I have multiple GMB listings for the same business with slight variations?// LINKS MENTIONED THIS WEEK //- https://localmarketinginstitute.com/local-voice-search/- https://support.google.com/business/answer/3038177?#address- https://mapsconnect.apple.com/- https://support.google.com/business/answer/7032839?hl=en// CONTACT US //Cindy Krum - https://mobilemoxie.com/Eric Shanfelt - https://localmarketinginstitute.com/Ben Fisher - https://www.steadydemand.com/Jason Brown - https://reviewfraud.org/

Loren Baker's guest today on the SEJ Show LIVE will be Cindy Krum, Founder of Mobile Moxie. Cindy and Loren will be discussing Passages, Sub Topics, Loss of clicks to Google stuff, and the Future of SEO!

Welcome to episode 4 of Decoded, a podcast by Marriott Digital Services, bringing together the smartest minds, the best leaders in the digital space and produce a 10-part series on all things digital marketing. This week we chat the following subjects: New WhiteSpark Local Search Study (1 Minute, 3 Seconds) Mike's Recommendations on who to follow: Andrew Shotland, Case Meraz, Cindy Krum, Dana DiTomaso, Darren Shawnm David Mihm, Joel Headley, Mary Bowling, Mike Bumenthanl, Mike Ramsey, Phil Rozek, Nyagoslav Zheko Skift Travel Trends for December (5 Minutes, 2 Seconds) Google in Australia (9 Minutes, 42 Seconds) Consumer Electronics Show (12 Minutes, 22 Seconds) New Expedia TravelAds Feature (19 Minutes, 48 Seconds) Conversation with Manuel from the Marriott office in Sydney all about local travel trends, marketing in the pandemic and best practice sharing. (23 Minutes, 51 Seconds) Thanks for listening, we are grateful you joined this journey with us, you can get in touch with the show on Twitter @MDS_decoded or email us at MDS@Marriott.com If you liked todays conversation and you can spare a few minutes, that would be fantastic, it really helps people find the show and ensure we are sharing this knowledge with more people. The next episode will be released in 2 weeks, just after the new year and we will talk through managing digital content, why it is important + how to think like a customer. You can enjoy this podcast on any good podcast app or learn more about digital marketing at MDSdecoded.com Thanks for listening

In Season 2, my guest Cindy Krum said something that made a whole lot of sense to me. She suggested that Google should invest more resources into the public-facing Googlers. Why? Because when it comes to SEO, all of us turn to them (John Mueller, Martin Splitt, Danny Sullivan, Gary Illyes) and bombard them on a daily basis with our questions on how the Google search algorithm works. And this is why I'm excited to share this conversation I had with Martin Splitt because I want to show that he is a human being outside of his work. I also ask two questions from the audience; one from Peter Macincovik and the other from Rich Missey. So let's get started!

On this month's episode of Marketing O'Talk, Google announced new Passage-Based ranking back in October that will potentially have major ramifications on overall rankings and future content creation (hopefully for the better!). Christine "Shep" Zirnheld & Greg Finn are joined by Cindy Krum of Mobile Moxie and Casie Gilette of KoMarketing to discuss both what it means from a technical standpoint and how it may impact your content creation plans.

Cindy Krum talks with Jason Barnard about MoxieScore. Moxiescore is MobileMoxie's new SERP measurement tool, theWith Universal and Extended search (Rich Results), one of the biggest challenges in digital marketing is to explain SEO performance to a client or a boss in a clear manner that is easy to understand. Cindy developed MoxieScore to make that task simpler... Cindy explains the concept and the ideas behind her new scoring system. What you'll learn 0:50 Cindy Krum's Brand SERP on Google and YouTube 3:07 What is the MoxieScore?6:38 How MoxieScore helps you quantify your real SEO success, so you can present it to stakeholders in a clear way 7:53 A quick dive into the sheer scale of all the different devices, languages, countries we should really be tracking 9:17 How MoxieScore differs from Kalicube as a measurement of SERPs 9:59 Cindy discusses different metrics that MoxieScore uses 11:46 How the MoxieScore and the MessScore help you identify the right queries to rank for 13:16 A quick discussion about the merits (or not) of “MuddleScore” 13:48 Obsessing about short head queries is a mistake 15:10 How Cindy's company — MobileMoxie — is trying to modernize how SEO Marketers think about their job, and how they look at SERP rankings 17:15 Tactics to simplify the presentation of different rankings on a SERP 17:56 How the MoxieScore works, and what elements it takes into account 20:06 Cindy shares MoxieScore's user-friendly features 21:02 How much control do people have over their knowledge panel? 22:03 MobileMoxie's Page-oscope features 24:24 The future of on SERP SEO for businesses 25:37 Google as a free branding platform 26:49 Off site SEO and using social media platforms to rank Subscribe to the podcast Subscribe here >> This episode was recorded live on video December 9th 2020 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Cindy Krum talks with Jason Barnard about MoxieScore. Moxiescore is MobileMoxie's new SERP measurement tool, theWith Universal and Extended search (Rich Results), one of the biggest challenges in digital marketing is to explain SEO performance to a client or a boss in a clear manner that is easy to understand. Cindy developed MoxieScore to make that task simpler... Cindy explains the concept and the ideas behind her new scoring system. What you'll learn 0:50 Cindy Krum's Brand SERP on Google and YouTube 3:07 What is the MoxieScore?6:38 How MoxieScore helps you quantify your real SEO success, so you can present it to stakeholders in a clear way 7:53 A quick dive into the sheer scale of all the different devices, languages, countries we should really be tracking 9:17 How MoxieScore differs from Kalicube as a measurement of SERPs 9:59 Cindy discusses different metrics that MoxieScore uses 11:46 How the MoxieScore and the MessScore help you identify the right queries to rank for 13:16 A quick discussion about the merits (or not) of “MuddleScore” 13:48 Obsessing about short head queries is a mistake 15:10 How Cindy's company — MobileMoxie — is trying to modernize how SEO Marketers think about their job, and how they look at SERP rankings 17:15 Tactics to simplify the presentation of different rankings on a SERP 17:56 How the MoxieScore works, and what elements it takes into account 20:06 Cindy shares MoxieScore's user-friendly features 21:02 How much control do people have over their knowledge panel? 22:03 MobileMoxie's Page-oscope features 24:24 The future of on SERP SEO for businesses 25:37 Google as a free branding platform 26:49 Off site SEO and using social media platforms to rank Subscribe to the podcast Subscribe here >> This episode was recorded live on video December 9th 2020 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Cindy Krum talks with Jason Barnard about MoxieScore. Moxiescore is MobileMoxie’s new SERP measurement tool, theWith Universal and Extended search (rich results), one of the biggest challenges in digital marketing is to explain SEO performance to a client or a boss in a clear manner that is easy to understand. Cindy developed MoxieScore to make that task simpler... Cindy explains the concept and the ideas behind her new scoring system. https://www.youtube.com/watch?v=GQqkpEazdWg In partnership with Wordlift 0:50 Cindy Krum's Brand SERP on Google and YouTube 3:07 What is the MoxieScore?6:38 How MoxieScore helps you quantify your real SEO success, so you can present it to stakeholders in a clear way 7:53 A quick dive into the sheer scale of all the different devices, languages, countries we should really be tracking 9:17 How MoxieScore differs from Kalicube as a measurement of SERPs 9:59 Cindy discusses different metrics that MoxieScore uses 11:46 How the MoxieScore and the MessScore help you identify the right queries to rank for 13:16 A quick discussion about the merits (or not) of “MuddleScore” 13:48 Obsessing about short head queries is a mistake 15:10 How Cindy's company — MobileMoxie — is trying to modernize how SEO Marketers think about their job, and how they look at SERP rankings 17:15 Tactics to simplify the presentation of different rankings on a SERP 17:56 How the MoxieScore works, and what elements it takes into account 20:06 Cindy shares MoxieScore's user-friendly features 21:02 How much control do people have over their knowledge panel? 22:03 MobileMoxie’s Page-oscope features 24:24 The future of on SERP SEO for businesses 25:37 Google as a free branding platform 26:49 Off site SEO and using social media platforms to rank

How can we integrate and best use mobile with social media? CEO and founder of MobileMoxie and author of Mobile Marketing: Finding Your Customers No Matter Where They Are, Cindy Krum says “Making an experience that works across all these devices seamlessly and beautifully is obviously the top goal.” In this throwback episode of the Social PR Secrets Podcast originally recorded in 2014, Krum joins Lisa Buyer for a one-on-one chat about the dos and don’ts of working with social media as tech and software evolve. Beyond her aforementioned accolades, Krum served as an early voice pushing the value of using SEO practices in the mobile sphere and frequently speaks at conferences as an expert in Mobile SEO, App Marketing and ASO, International ASO, Mobile SaaS Tools/Software, Deep Linking and PWAs. Throughout this episode, Krum and Buyer discuss strategies for navigating the constantly evolving mobile landscape, the value of thorough testing, advice for aspiring social media managers and the importance of thinking outside the box. In a surprising turn, Krum explains why looking to print, TV and radio may be the secret to growing your digital base. “If you're really going to get strategic, do content that people can use every day when they're not at their computer, things that are about being out and about and living your life.” -Cindy Krum Some topics discussed in this episode include: Social media integration m-Dot vs. responsive sites Testing shareability across systems Facebook and Twitter traffic Writing content as a social media manager for the mobile user Visual dos and don’ts when it comes to mobile Tips on making blog sharing user friendly User-friendliness Wordpress Contact Cindy Krum: MobileMoxie.com Krum’s Facebook Krum’s Twitter Krum’s Instagram Krum’s

Cindy Krum with Jason Barnard at Ungagged Los Angeles Cindy Krum talks with Jason Barnard about Fraggles and beyond. Cindy Krum and I discuss an awful lot of stuff in a lovely, meandering and super informative chat. Starting with Fraggles, and how powerful they are (top middle and bottom)… Plus some experiments we have done, the risks for Google and the possibilities for the future. And onto Darwinism in search, on-SERP SEO, local SEO, not needing a website, branding, offline SEO, ranking without an URL, the new EU directive, social metas. Crumbs. That's a lot.

Cindy Krum with Jason Barnard at Ungagged Los Angeles Cindy Krum talks with Jason Barnard about Fraggles and beyond. Cindy Krum and I discuss an awful lot of stuff in a lovely, meandering and super informative chat. Starting with Fraggles, and how powerful they are (top middle and bottom)… Plus some experiments we have done, the risks for Google and the possibilities for the future. And onto Darwinism in search, on-SERP SEO, local SEO, not needing a website, branding, offline SEO, ranking without an URL, the new EU directive, social metas. Crumbs. That's a lot.

Join Carrie Hill & Mary Bowling from Local University as they discuss the robust and useful mobile tool set from Mobile Moxie with Clint Murphy and Cindy Krum.  Learn the best way to use these tools to improve your SEO, usability, SERP appearance and tracking across multiple geographies and devices. This tool set is a must have in your arsenal if you're doing any kind of SEO!

Helpful links from the episode: MozCon ticket giveaway Whitespark's new Local Search Service FULL SHOW NOTES:[music]00:10 Aaron: Episode six. Competitors, obsessed or don't care?00:16 Speaker 2: Welcome to the SaaS Venture podcast. Sharing the adventure of leading and growing a bootstrapped SaaS company. Hear the experiences, challenges, wins and losses shared in each episode from Aaron Weiche of GatherUp and Darren Shaw of Whitespark. Let's go.[music]00:45 Aaron: Welcome to the SaaS Venture podcast. I'm Aaron.00:48 Darren: I'm Darren.00:49 Aaron: And today, we are going to dive into the topic of competitors. But before we get into the main course of this episode, Darren, I'm excited to hear about all the prep you had to go into the Brighton conference and your travels over to England. I'd love to hear how both the conference went for you and did you get a chance to do some touristy and fun things? How did all that go? 01:16 S2: Yeah. Totally, yeah. So, it a was pretty great trip. It was grueling trying to get ready for it, actually, because prior to giving my presentation, the day before, I was giving a full day of local search training which I had never done before, just everything up to... You could imagine with local search, so covering the full gamut and...01:39 Aaron: Did they get a certificate that says "Darren Certified," when they were done? 01:44 Darren: No, no.[laughter]01:46 Darren: I should have that though. I should have a nice stamp to give everybody. Yeah. But it was seven hours of training, so my slide deck ended up been 530 slides of just trying to get everything I could think of. It's basically, "Darren does local search brain in one massive presentation." It was crazy. Also, my flights got messed up. So, I was supposed to fly in the morning on Tuesday and then, I basically fly all day and arrive on Wednesday at 10:00 AM. But then, they bumped my flight from Edmonton to Toronto to leave at midnight. So, I left at midnight, Edmonton time, arrived in Toronto at 6:00 AM, and then, I ended up getting a hotel, so I stayed in Toronto in the hotel so I could get some sleep from 6:00 AM until about 1:00 PM. And then, I was just working in the airport waiting for my flight to leave at around 10:00 PM. While I'm working at this local pub, this pub in the airport, I dumped a beer on my laptop.02:44 Aaron: No.02:45 Darren: I totally fried my laptop and I was like, "Oh my God, I'm getting on my flight in two hours and I still have so many slides to make." So, I raced to the little electronic store, I buy a new laptop, I'm trying to get everything loaded on to the laptop before my flight takes off. They're calling my name and I'm watching the ton download of PowerPoint probably has to get a load on my laptop. They're like, "Last call for Darren Shaw to board flight to London." And it's like, I got 1% left and I'm holding the laptop, ready to close it, and ready to run into the gate. It was insane. So I finally got on my plane, worked a little bit on the plane, slept a little bit on the plane. It all worked out in the end, but man, it was stressful.03:28 Aaron: Oh my gosh, that sounds one of my worst nightmares like, "Holy cow."03:33 Darren: Yeah, it was really bad. But yeah, the presentation was great. I thought it was fun, and it's a cool case study I'm doing. I'm just taking a business that had zero local search presence and then, slowly stepping through each sort of thing that you would do in a local search, and measuring the impact of that like, "Okay, they got five new reviews. What impact did that have on local search?" We did other citation building, then we did a whole bunch of citation indexing. So, each step, I was like, "What impact did that have on the rankings?" And so, it was cool to do the study and I'm gonna continue that study as I go to MozCon in July.04:09 Aaron: Yeah, I'm super excited to hear about that. That sounds like such a great piece of research and everything you put into it. And also, if you and I, when we hang out next, if we're gonna have beers, I'm keeping my computer away from you.04:23 Darren: Seriously, keep it in your backpack. Do not get that anywhere near the table.04:28 Aaron: Oh, man.04:29 Darren: Yeah. I did a little touristy stuff, too. In Brighton, they have this i360 thing which goes... It looks like a UFO that goes up on a big stick, "Bzzzzz". Goes like way up high so you can see all the way out to the ocean, all of Brighton, which is kind of touristy and interesting. It was alright. And then, I went to visit a friend. I went up to London, ate some great meals. Yeah, Brighton's a beautiful spot, and London, of course, is awesome. I did a couple of days there. After that grueling work, I just wished I had gone home instead of taking a couple of days in London, actually. I felt like I'd rather be with my family than trudging around London by myself.05:11 Aaron: Yeah, I can see that but I almost always get like this. I don't know if it's like a high or just relief after when you have something that big and then, it's off your plate. It is such a... There's a lot of decompressing that you have to do. That was something for a long time that I think even my wife struggled with when I would come home from certain conferences or events where you had big talks and things like that, where I was like, I just need to check out for a few days and I feel really great about it but I have no... I don't have any purpose to accomplish big things right now, professionally or personally, so I'm just gonna be happy, have a beer, and walk around without a care in the world for a couple of days because I just had way too many.05:58 Darren: I totally get that. I feel the exact same. I love it when I go to a conference, say, something like MozCon, and I speak on the first day, because then, I got the next two days to just like, "Yey, I'm having the best time hanging out with all my industry friends and having some drinks and learning some new topics." And I'm just like, "I'm not checking my email for two days." Yeah.06:16 Aaron: That's awesome. Well, good. I'm glad it went well even though you threw the biggest curve ball at yourself ever, but way to overcome.06:25 Darren: Yeah, sucked. What's up with you? 06:28 Aaron: Well, on company-wise, I'm really excited. We just hired a new VP of Customer Success.06:35 Darren: Awesome.06:36 Aaron: Yeah. It's someone that I've known for a long time, has a great background and really, we already have a great customer success team. We have three direct reps, and we have had one that served as a lead. But I was directly managing or overseeing our lead customer success rep, and in the 100 ways I'm at, like I'm not giving him enough support. I'm not giving enough guidance to the team. And it just really became aware to me that, even though this wasn't like our number one need, that I knew the right person for this job, and that would be a great fit culturally for us and within our mission and a bunch of other things, and it would really help this team have more experience to draw from and more time with somebody to help both what we do and them individually grow.07:27 Aaron: I'm really excited about that. One of the things... We already have for, especially our multi-location clients, five locations to into the thousands, we have a really great onboarding process that we've developed and put together and communicate and everything else, but we almost like, Launch is like the finish line. And once they're up and running, then we kinda turn reactive again, and then we're like, "Okay, if you need something, let us know," where we should be...07:54 Darren: Not checking in on them. Yeah.07:55 Aaron: Yeah, we should be hands-on. What's their week one look like, what's month one, what's the first 90 days? How are we ensuring they're getting off to the right start, to really be successful? That's kind of one of our main high-level goals to get going, and I'm excited with how this hire is gonna plug in and help make that happen for us.08:13 Darren: How big is your customer support team? 08:16 Aaron: So total of four now with this hire. So we have three direct reps that those guys are handling everything from email tickets, phone calls. We do a live chat during normal business hours, on-boarding, all of those different things. We have four in total dedicated to that now.08:36 Darren: Right. And so, this made me think about one thing you could do is measuring engagement and then if you see a client fall off of engagement, they're not logging in, they're not sending out requests, then you could algorithmically send an alert to your customer service team and say, "Hey, you should check in with this customer."08:55 Aaron: Totally... Maybe that's another podcast. We talk about that, but we're definitely looking at a combination. We're just starting to do a deeper install with the product called Heap Analytics. We're gonna do a lot more event tracking in the app and things like that. So yeah, definitely a combination of we wanna be proactive and digging into accounts and looking for things. We wanna develop some systems that are kinda giving us those warning signs or being able to really high level kind of spot check where they're at.09:25 Darren: Yeah, totally. And I say that as just suggestion for you, but it's like, "Damn, we should do that too."09:30 Aaron: No, totally. And it's a great thing to talk about. And as we get further down, I'd love to talk about where we're getting with it, but it really is like, How do you have this prescriptive path that you know that they need to achieve and we know certain things based on how often they're logging in, often they're engaging with the feature, and then some of the metrics that are coming out. Those are key performance indicators that we really need to ratchet down on.09:58 Darren: For sure. What else is going on? Anything new? 10:01 Aaron: Excited that we landed our first customer from... If you remember back a couple of months ago, we did that IFA conference.10:07 Darren: Yeah, we talked all about ROI on that. So you got a good customer? 10:11 Aaron: Yeah, yeah, yeah. We got a good customer that basically, zeroed out our investment, right? We'll make money back on this customer in under a year from our investment on that. We signed them to a two-year deal. And then I still have a number of other conversations in addition to the exposure we got and everything else. I feel really, really good about that. Yeah, that's all I wanted out of our... Again, our first time. You have to understand these things that you're not gonna go in and shock and awe people first time in a giant conference like that, so it's like, "Can you just get a little traction? A lot of visibility, a lot of conversations." We're already signed up for the next one, next year, so excited about that.10:50 Darren: Yeah, and I think it's a good point. You definitely zeroed out. So you know you've got that exact measurable impact from the conference, but you did better than zeroing out because there was all that exposure of people that are coming to you because they saw you at the conference and you have no idea that you have a new customer, you didn't know that it was because of IFA.11:09 Aaron: Yeah.11:10 Darren: So you're definitely getting more than just this one big client, for sure.11:13 Aaron: Yeah, absolutely, but it's great to be able to go to the team just because some of my partners weren't always on board with doing these types of events and conferences and be able to say like, "Hey yeah, dollar-to-dollar. We got our money back and now here's all these other intangibles that continue to pay off, right? It's like anything in marketing. You have to look at it as an investment and some investments, they are short-term payoffs and some are more mid and long-term and you need to keep going back on it to get where you need to go.11:42 Darren: Yeah, and then you also get the lifetime value of that customer so it's more than just whatever the contract is that you sign, it's into the future. And then, a new customer and all the referrals that can potentially come from that customer.11:54 Aaron: Yeah, you just hope it's... You planted a seed with it and then it starts to grow and branch out and everything else, and you reap all those rewards.12:03 Darren: Totally, great. And I saw you guys were sponsoring MozCon.12:04 Aaron: Yeah.12:05 Darren: And I got to see all the tweets. Everyone's excited about giving away tickets.12:08 Aaron: Yeah, yeah, giving away a ticket, which is awesome, 'cause a MozCon ticket is expensive, like face value.12:15 Darren: And it's a great conference.12:17 Aaron: Yeah. Of like 1700 bucks and great speakers like yourself and Will Reynolds and Cindy Krum and things like that, where it really is awesome. And interesting enough, I saw in one of those side benefits, right? I was just on site a couple of days ago with a new customer that we're onboarding and kicking off with, that has hundreds of locations. And our main contact there was like... She's like, "Hey, can I ask you a question? I'm like, Yeah, totally she's like... Well, I was just looking into 'cause I need to get out to some conferences, and whatever. And lo and behold, I came across MozCon kinda looks great. And then I saw you guys are sponsor. So I thought you'd be able to give me really good insight on the... Is this a good conference and should I go to it? 12:58 Aaron: And to me, it was like one of those, it reinforced in other reasons why to sponsor conferences and things like that, 'cause even your customer see like, "Oh these guys are active in the space and they're part of these things and whatever else. So, that was kind of a cool full-circle moment there.13:10 Darren: There is no conference I've ever been to, I've never seen a better opportunity for vendors than the MozCon setup because at MozCon, they only take on eight to 10 exhibitors really, and they have these nice little, they call them partner hubs, and they're right as you walk into the conference. It's not like in a separate room like an exhibit hall that you have to go to. They're right there so your visibility is amazing and when people come out from the conference sessions to go and get a coffee or a snack, or they go off for lunch, they have to walk right past you. And so, all these people are mingling about and the snacks are right next to where all the vendors are. It's amazing. It's the best visibility I've ever seen at a conference. It's a good one.13:52 Aaron: Nice. I hope we can capitalize on that. Maybe we can even book like, Darren Shaw's in our booth for an hour and you can get photos and autographs.14:01 Darren: [chuckle] It's not just me, there's some great local people coming so Joy is gonna be there too, and Greg Gifford got a community spot. Oh, maybe I'm supposed to keep that on the down low. Well, it's out there now. [chuckle] It's definitely out there now.14:14 Aaron: Well, we'll have a handful of our team. Mike Blumenthal will be there as well, so we'll have a good crew.14:21 Darren: Yeah, it's gonna be great. It's gonna be fun. Can't wait.14:23 Aaron: I think maybe we do a thing where, for an hour, you will dump beers on people's laptops.[chuckle]14:29 Darren: You would get so many people lined up for that. Yeah. [laughter]14:33 Aaron: Oh, see I love these ideas. And other than that, man, I just... I know you know what this is like, too, but I've been on a plane every week the last five weeks. Monday, I leave for a local U in Austin. I go directly from there to North Carolina to one of our new clients and their internal conference for franchisees, so it's just been really hard to get time at my desk and to keep the other things moving forward when you don't have that focus time gap.15:02 Darren: And that's where this new hire comes in, right. Someone that can just... "Okay, you manage the customer support initiatives that we wanna run with? Like all this stuff that I don't have time to stay on top of."15:12 Aaron: Yeah, totally. Anyway, that's a normal struggle. You know what that's like, but man, it's crazy sometimes when it is. I'm going on week five of a trip, of multiple days every single week, and it's like I need a week just no calls, no emails, get caught up, get directions set on some things.15:32 Darren: I do not envy that. I know that feeling of just feeling like you're getting further and further behind with all the traveling and speaking, and all that kind of stuff. It takes a lot of time and I am really looking forward to this next stretch I have where I don't have anything until Moz... Oh, have a little one, a local U, in June and then MozCon so... But yeah, I'm basically free and clear for a while and I love it and I'm not gonna book anything. I've got so many initiatives that we have on the go here, I'm really excited about, and I'm so happy to be involved with.16:03 Aaron: No, that feels so good.16:05 Darren: One other new item for me, actually, is we launched a new service so I'm excited about that. It's called the local search service and we basically... You can kind of think of it like a Google My Business management service. We really tried to build a great productized service that we can scale, and I'm really excited about it and getting a lot of interest from it and I think there's great potential. We have so many customers that come to us that are like, "Okay, I don't even know what a citation is. What am I supposed to do? Can you help me?" And we're like, "Yes." Now, we can say, "Yes, we can help you. Sign up for this. We will basically manage all of the local pieces of search for you and so we can now meet the needs of all those clients, so I'm excited about that.16:47 Aaron: Yeah, you should be. That's really cool. And once again, it's usually when we talk, that totally sounds like an episode I'd love to do a deep dive on because I have some ideas around some productized services that we can bolt on top of what we're doing, especially with some of the features we have coming out in the next three to six months. So, that's really interesting. And yeah, let's put that on or our dock of notes on something 'cause I'd love to hear how all that unfolds for you more and what you understand as this rolls out and the success...17:17 Darren: For sure, yeah. There will be lots to talk about. Yeah, I'll be interested to hear more about your productized services. But now, let's get into the meat of it. We're gonna talk about competitors, right? 17:24 Aaron: Good old competitors.[chuckle]17:26 Darren: Yeah.17:27 Aaron: It's like an opinion, everybody has one, right? 17:30 Darren: Yeah, totally. Totally. You have lots, actually. Your space is pretty saturated and I suppose I have even more because we do everything so, yeah. How do you deal with your competitors? Are you like... Do you have alerts set up? Do you have a team member that's, it's their job to watch what the competitor is doing all the time? How do you deal with it? 17:51 Aaron: Yeah. I definitely fall into the camp where I pay attention and I think about them. I'm not as far... I know people who obsess about it and things like that. I think that's really unhealthy 'cause it derails the direction you're going.18:07 Darren: Yep.18:07 Aaron: But, especially when you're young, when you're a start-up and... Alright, I've been with GatherUp for just a couple of months shy of four years now, but in the earlier stages when I was there, especially when you haven't carved out where you are and you're not as secure in where you are, or confident, then you pay a lot of attention to it, right? And I think that can be a really hard evolution in just figuring out what the right balance is for you because it's smart to pay attention to them and understand what they're doing but when you obsess, then you start going backwards and the other way with it and that becomes really, really dangerous.18:47 Darren: How do you deal with feature parity? So one of your customers will be like, "Hey we used to be with this... We're currently with this competitor. We're thinking about switching to you. Do you also do this thing that my competitor does? Like is that something that you're like, "Ooh, we should really get that on a roadmap," or you're like, "No, we have our roadmap. We're staying the course. We don't care if this other competitor has this feature that this one customer wants."19:13 Aaron: It depends so much. I think if you go back to my first statement, I'm like knowing who you are and where you're going. A lot of times we're really easily able to say, "Does that feature even fit in with our vision and our direction or doesn't it?" And there are certain features, though, that you consider these are standard things that are needed in what we're doing, and that becomes the really tricky part in kind of parsing that out sometimes.19:41 Darren: Yeah.19:41 Aaron: We have certain competitors that I call  "everything-and-the-kitchen-sink" competitor where no matter who builds what in the space, they have enough of an engineering team where they will basically copycat everyone's feature. And they really don't ever innovate anything or bring out something that's really strategic. They're just gonna say, "Hey, we have 250 features. We're never gonna lose a deal on a feature," and as a bootstrap company, we can't afford to do that. We have to align very tightly with our strategy and our vision with it. So that's the big thing that we always use is like, "Does this align with what those are?" And then we have to give the consideration like, "Is this an expected across the board?" So an easy example in our space would be like if we didn't have review monitoring, right, people would be like, "That's great that you helped me get more reviews and all these other things, but you're not letting me know when new reviews happen when I get them and giving me a notification about it."20:40 Aaron: That would be an issue no matter how our focus of like, "Well, we wanna help you connect with your customer and that's a reactive thing, and we only wanna do proactive things." So, definitely pieces like that. How do you look at it just as you talked about... You have this feature set that's so broad that you then hit all kinds of people that just focus on one of your features, but that's all they do is that one? What does that look like for you and your competitive landscape? 21:09 Darren: Yeah. So for us, I feel frustrated about competitors often because it's like I have this broad vision about what we wanna do. But we're kinda small, actually. Our company is not huge, and then competitors seem to always be a step ahead of us. We're like, "Damn it, we were gonna launch that." And then they put it out like a month before us. Things like that often come up that are frustrating. So there is, obviously, in my space, one major competitor which is BrightLocal, and it was funny because at Brighton SEO, that training I did, there were ten attendees for my full training session, and five of them were employees with BrightLocal 'cause apparently they're based out of Brighton. And so, I basically was training Myles and [21:56] ____ how to do local search, which was good times. [chuckle] And...22:00 Aaron: That's so crazy... Like did part of you just kind of feel like... Asking them to walk out of the room like, "This is not for you." [chuckle]22:07 Darren: Well no, 'cause it wasn't really like... We weren't really talking about our software and our services. We were just talking about local search in general, so it was totally fine. And I did my best to try and train them up as well as I could. And then the next day I actually went for lunch with my top competitor, Miles Anderson, from BrightLocal. And yeah, we had a great, great lunch, we chatted about things. I feel like we were both pretty open and it was interesting to hear about their business and what they're working on and tell him a little bit about what we're up to. And it's funny because you have some competitors that totally seem like assholes and you're like, "I would never go for lunch with that guy, [chuckle] but then I have BrightLocal and Whitespark, we're friendly competitors.22:51 Darren: I feel the same way about Moz, Moz has their Moz local product, but I love them all over there. It's a great group and so I don't really... I don't worry about the competitors, and I don't, I don't hate my competitors, but sometimes I'm frustrated about their ability to release faster than us. But other times, I just don't obsess about it either because, like you said, we have our road map, we have our style, people choose us because of who we are and what we do and how we do things because they just... It feels like more of a fit for them than this other product. And so, we just have to be clear on who we are and what we're doing, and I think that there's room in the industry for lots of competitors. If you think about how many email marketing systems are there? You got Mail Chimp, you got... I'm drawing a blank [chuckle], what are some of the other ones? Campaign Monitor.23:47 Aaron: Campaign Monitor, AWeber, Constant Contact. [chuckle]23:48 Darren: There's probably 30 of them and they are all making money. So it's like, to some degree, spaces will eventually merge to like a top winner but... And I would love for that to be Whitespark in my space. And you would love for that to be GatherUp in your space. But I don't worry too much about the competition. I'm not worried about my business... My business continues to grow, your business continues to grow and so.24:16 Aaron: And you have to look at it that way. If you're in a space you can see there's enough business for all kinds of people. And there's just so many different... It becomes interesting to me, based on who we're selling into, we might have a different set of two or three competitors. And that always becomes really interesting as you get into those. And I can kind of, like, for the three main segments we work in, there's kinda two competitors in each of those segments, that that's who we bump into in a comparison process, more often than not with it.24:51 Darren: I was just gonna say, speaking of comparison like, how do you handle all those questions where people are like, "Well what makes you better than competitor X?"25:01 Aaron: Yeah. I think, going back to the other things I hit upon, the thing that we always look at is, strategically, right, we really rely on like, "Hey, you have some of the people who have cared a long time about local search, people who care about business and reputation and communication. We understand all those angles, and we're not giving you... We're not the Walmart of SaaS products, where every feature's on the shelf and you grab what you want. We are this honed experience, that if you come in, we have the right things that you need, and we also can help you with the right ways to use them.25:34 Aaron: And I think that's really important coming from that angle, we point that out all the time as a difference, and we also use the fact that like, "Hey, we are hard-core focused on helping connect you to your customers." So at the end of the day, we're not gonna be creating a bunch of other things around local listings or some of these other things. And I get customers want... When they find like, "Alright, I can get one bill and one provider and there's some overlap." I get all of those are wins, but we really look at it as like we wanna be the best option with what we're trying to do, more so than, we have more things to sell you and, all across the board, we can make it so you don't have to need three people, you just need one. But we have our own ways that we make that happen.26:22 Darren: Yeah, that's interesting, our approach is a little bit different. We are kitchen sink for sure, and we continue to expand, and add new things like, "Oh, customers need this, we're gonna build it." So, I don't know, I feel like we're kinda stuck there now because we already offer so many different products and services around the whole range of local search that we can never get out of that, but I do think your approach is really smart, from a competitor perspective. And I think there's a service behind it too. It's like, "Hey, we are subject matter experts on customer experience, customer feedback, reviews, you come to us and we're not just like a software you're gonna sign up for, we're gonna actually help you get the best results that you can from that review process, and feedback process." So, I think it's smart to... The way you have honed in on that.27:10 Aaron: Well, hopefully, 'cause... But it's also you have to make the most of what you have to offer too. I don't have 100 engineers building every last feature, so I can't be in that arms race, I'm not gonna win that. So, we have to build really great, well-thought-out strategical features that align with things we understand. SEO, and local SEO, and communications between business and customer, and really dial those in so that we can show them like, "Hey, here's a really great repeatable process that your business can prosper with." Rather than, "Hey, spread yourself super thin trying to do all these things." And more and more, I'm hearing customers come back to that just because I think there is such an explosion in the ebbs and flows of software, and SaaS and that explosion where there is that feeling of adding more features, adding more features, adding more features. And I've actually had some clients say, "What I like about you is you are laser focused on this, and that other stuff is just kind of fluff to me, or thrown in or whatever else. And we don't need it, we're likely not gonna use it, we need to put our focus here."28:19 Darren: Yeah, and you also end up with feature bloat, where someone logs in to the system and they're like, "Wow, this is insane. I don't know how to do anything. Do you have a two-day training course for me to figure out how your software works?" And so staying focused and not building every damn feature can really help to make your customer experience of using the software better too.28:40 Aaron: Yeah, you always wanna find it. And this is something we are constantly battling 'cause sometimes I think we're getting that, as we offer so many customizations and configurations, or whatever else where, to me, it's always figuring out this top-down approach of how can I do the easiest things up front and right away, and then I have easy pass to go into second, third, fourth level advanced type settings, and I can dig deeper if I want to, but I don't have all that depth thrown in my face right away, and that's something I'm...29:08 Darren: Yep.29:09 Aaron: Really trying to philosophically work into our user experience. Let's not expose everything right up front, I get that makes sense when we're creating it 'cause we understand everything. But when the first time user comes in, that's the last thing you want them to be, it's like, "Where do I even start?" You don't want that.29:25 Darren: Yeah, totally. You got a dropdown with 30 different options and it's too much.29:30 Aaron: I'm interested, Darren in yours, how often do you see customers switching from one provider or another, and how hard is that switch for someone to pick up and leave BrightLocal, and come to Whitespark or something like that? 29:43 Darren: Yeah, interestingly it depends on what they want. So, BrightLocal has a couple of things that we don't have and so, but there are a lot of people that have a Brightlocal account, and they're paying for all this extra stuff that they don't actually use. And so we did recently make it pretty easy to switch to us. We've added some features that make it easy to switch, and we will support people that wanna switch too. So, if they wanna switch, we're gonna do all the work to try and make it as easy as possible for them. And that's been pretty successful for us, and we find that our customers that do switch are like, "Wow, this is a whole new world, we really love it." And that gives us some confidence in what we're doing. But we also see people go the other way too. When people cancel, one of the options they can choose is moving to a competitor. And then, of course, we ask for more details. Yeah, we do see people switch over to BrightLocal, and they list their reasons, and we think about those reasons, and we figure out whether or not we need to make any changes based off of what the feedback we're getting. And then there's so many people that are switching one way or the other, you never hear from. You don't know if they're switching.30:51 Aaron: Would you ever consider... Do you market that switching process? I think about, I've seen this for a long time with banks, they will actively put out content on their website saying like, "Hey, here's how you switch to our bank and we make it easy. And here's what's involved." Do you do any of that or would you consider doing that? So people know like, "Hey, it's not super painful, and we actually will guide you through it, and make it easy."31:14 Darren: Yeah, we've recently built these features to make it easy to switch. And we are going to definitely market them. We're just putting it on the landing page and saying, "Hey listen, if you're currently with this competitor, it's so dead simple for you to switch. We move everything over for you, contact us today." So we definitely wanna market it, we're not gonna do a blog post and tweet about it, and be like, "Hey, anyone that's with BrightLocal definitely come to us." [chuckle] We're not gonna do that, it just feels kind of douchey. But we will let... We wanna let people know that it's easy to switch. And we're putting it into our welcome email. So, someone signs up for that, we're like, "Oh hey, are you with BrightLocal? If you are... " Just a line that says, "Hey, it's easy to switch."31:56 Aaron: Nice, very, very smart.31:58 Darren: And it's not just BrightLocal, we've made it easy to switch from other providers too.32:01 Aaron: Yeah, so in your space, and I can't remember if BrightLocal has taken any funding at any point or not, but do you have...32:10 Darren: They have not.32:10 Aaron: Okay, so are most of your competitors in your space bootstrapped or do you have... Are there certain ones that are big VC-funded, and on a different trajectory? 32:21 Darren: It depends on what you're looking at. For someone that is pretty close to almost exactly what we do, it's BrightLocal. But then we have competitors in different areas like business listing management. You've got Moz Local, and then you have Yext. So Yext, of course, massive funding, Moz Local, massive funding, and so they are different. And then we have some that are a little bit more agency, but also a little focused on business listings, and that would be, Advice Local is one that comes up here and there. And I think they might be funded too. It's an interesting thing like that, bootstrapped versus funding.32:57 Aaron: Yep.32:58 Darren: I feel like I don't know why, but we have a market advantage and maybe it's just because of the speaking and stuff that I do, but I feel like people look to us as experts and that helps drive business for sure, for us.33:10 Aaron: Yeah. As you know, we're in that same boat where we wanna be thought leaders in the space, especially when it comes to search. We're the only one of our competitors that are at a MozCon or talking at search conferences where our competitors especially like BirdEye or Podium, that these guys have taken $30 million rounds of funding those guys are talking at SaaS conferences and VC conferences and things like that, and we definitely use that to our advantage on how well we understand the space and what Google is doing and what they're up to, and that we even have relationships there that are productive strategic ones. But there's such a gap in our space, 'cause we really have a competitor that's just, "Hey, they got a couple of million dollars in funding and it's allowed them to accelerate." We have these behemoths that have taken on tens of millions of dollars or you have us, that have not taken on any money. And so, that discrepancy that divide is so large and you see it in size of engineering teams and size of sales teams. It's like...34:18 Darren: Yeah. For sure. Yeah.34:19 Aaron:  I'm the only one that does outbound sales. I'm hoping that changes in the coming months, It's been top of my priority list for a while. We still haven't found the right fit. But I wanna grow an outbound sales team because our product is good enough for it now, and we're doing very well just through inbound marketing and all the things we do there, but it's really time for us to scale up those efforts. And those guys already have sales teams of 50, 100, and every last...34:45 Darren: That's insane, I know.34:47 Aaron: Yeah.34:47 Darren: Yeah, it's totally insane. So what kind of outbound sales do you do? Who are you talking to you? 34:51 Aaron: Yeah, I focus all on multi-locations. So I wanna talk if your... For me, I'm probably targeting anyone like 50 locations, and up. So yesterday, I saw one of my contacts is friends with the COO of a 200 location coffee shop. So I asked for an introduction.35:08 Darren: Right. That's smart.35:09 Aaron: I'm looking at brands that have size, continue to grow. And I can usually pretty easily see from even their own website. Are they using something to streamline feedback and reviews, are they displaying reviews on their site or location pages. So it's like this, three to four item checklist where I can see like, okay, they're either doing one of the five things we offer or two of the five, or none or I see they're using two different services, where I know we could help them consolidate.  I'm reaching out and try to start a conversation. I'm gonna put some of our case studies in front of them or some thought leadership articles from our blog or, "Hey, are you gonna be at this event that we're speaking at or we're sponsoring." And try to spark that up that way. And I would love to have one, two, three, four, five people duplicating my efforts there, just because those relationships are so much demand... It's one thing to get the conversation started, but then it's the calls, the demos, the meetings staying on top of it, keeping it moving, all of those things that you gotta have a team for.36:10 Darren: Absolutely, I find like... Sales are great, I can do the sales, but it's all the work that comes after that. Great, I've started a conversation I have a client that's interested, and then it's like managing that relationship is really time-consuming. You definitely need to build a team or it'll end up taking up all your time.36:27 Aaron: Yup, absolutely, I'm with you. Anything in closing, Darren I think we've ran our course, but do you have any final takeaways or a statement that you'd offer advice to anyone when... How they're thinking about or watching their competitors, researching them, what would you put out there to our listeners? 36:45 Darren: Yeah, I think it is important to keep an eye on them. You wanna have... I do have [36:51] ____ what they do and I keep tabs on it and I keep looking at what they're doing, but also, having that mentality that you touched on which is making sure that you understand what you're about and what your mission is, and not getting pulled off course for this feature, or that feature, 'cause competitors are always gonna be doing things slightly different from you but understanding what value you're bringing, and if that feature contributes to that value, then it's something that you might wanna include or if whatever marketing thing they're doing makes sense that it might be something you wanna do. But knowing who you are and what you're providing, and what your value differentiator is against that competitor is really important to get nailed down, so that you're not always just chasing every little thing that the competitors are doing.37:36 Aaron: Totally agree with you, self-awareness of your product and your company, is so important for people to be as soon as you can find that way, to be secure with that. You can't be over confident where you bury your head in the sand, you still need to be aware, but you need that self-confidence so that you can build your own path. And the cautionary tale, I tell people all the time, is if you build yourself to be so alike a competitor. Now there isn't just as you hit about there isn't this unique distinction on why someone would choose you or the other one.38:08 Darren: Yeah totally.38:09 Aaron: And it's like, Oh, you're both the same. Alright, well, which one's cheaper, now? Which is the last comparison that you want.38:16 Darren: Exactly.38:16 Aaron: I never wanna win, because I'm the cheap option, I wanna win because I'm the best value that's there. So I'd tell people to really be thinking about that. When you are paying attention to your competitors, you're not obsessing but how do you carve out the value that you have in comparison? 38:31 Darren: Yeah, and I would add one little thing. It's very valuable to hear, as customers are coming in when they do switch over, to touch base with them and find out what was happening over with your competitor that you had problems with? And then being able to speak to some of those things and trying to amplify your benefits against those perceived problems over there. That's one thing that we try to do over here.38:54 Aaron: Yes, yep. Now we have that going on in our reseller space right now, and we have a number of resellers, coming to us from our biggest competitor there that are like your feature set is better, your interface is better, your customer service is way better, and those are all things that we need to just be a little bit more touting and put out there so the people understand that there is that difference and that makes up for, "We are a little bit more expensive than they are." But as everyone that switches said, "You're 10X the value because of those things." And we need to do a better job of bringing that...39:29 Darren: Yeah laying that out for them. When you're onboarding new clients or when you're prospecting in the sales process, that's where that stuff should come out, where you can speak to those things. So yeah, that's where I really think the greatest value of keeping your eyes on your competitors is in that, in the sales process.39:44 Aaron: Yep. Nope, you're completely correct, I agree. Alright, well...39:47 Darren: Alright.39:47 Aaron: Thanks everybody. That concludes another episode. Hopefully, we've had about three, four weeks between our last one, just because of, as we touched upon travels and conferences and everything else, hopefully Darren and I, in the next couple of weeks will be sinking again to get you out another episode of the SaaS venture. Please feel free to reach out to us on Twitter. We've had some questions in the past we love to answer listener questions, or topic ideas and if you have the time, leaving us a review in iTunes is super helpful, helps with the visibility of our podcast, as we continue to reach more 100 people and have more listeners interact with us. Love doing that.40:26 Darren: Alright, yeah, what Aaron said.40:29 Aaron: Have a good one, until we talk again, Darren.40:30 Darren: Yeah, we'll schedule another one and we'll talk again soon, thanks Aaron.40:34 Aaron: Alright. You bet. Keep your beer away from your laptop and we'll talk soon.40:38 Darren: I will. Okay bye.40:39 Aaron: Alright. See you everybody.

Jason Barnard at Digital Olympus 2019 Jason Barnard talks about The Google Cookbook - Making Content Easy to Digest Google's food is information. It needs to identify, collect, chew, swallow and digest in order to be able to give the answers to users. We look at leveraging Schema.org markup, Dom extraction, semantic triples, tables and lists to prepare Google's food. We meander through a lot of questions and come up with some interesting explanations. Schema markup is like recipes and food items (that analogy doesn't fly for very long). When you rebuild your site, start with thinking about structured data, since that encourages us to better organise categories, pages, and even Fraggles. I realise that I have been saying that I am a double bass. Alex gives me a taste of my own medicine by asking a question I wasn't ready for. I wriggle through by quoting Jono Alderson and Cindy Krum – chunks, blocks and Fraggles. I cite so many people, it is starting to feel that I don't have much to say for myself. Conclusion is “Help the Google Beast / Pet” and it will help you. Track Your Brand Log in     Jason Barnard SEO is AEO. Welcome to the show. Jason Barnard. Alexandra Tachalova Okay, so today I have a pleasure to interview Jason Barnard. And so, I'm very excited about that, and I'll try my best. We're going to talk today about The Google Cookbook - Making Content Easy to Digest, which is actually a very big problem because it's very popular to have all those long-form content, but it's really hard to ... Just to read them. And so, I guess that's a very hot topic nowadays. Jason Barnard Yep, it's a very big topic too, and I'm going to talk about it tomorrow, so I've prepared it all, finished the slide deck this morning, and I'm ready to rock with this one.   What do you mean by digest? Jason Barnard I like the idea that Google is having trouble, not only collecting its food, which is information, but also swallowing it, and then digesting it, so that it becomes energy for Google. Isn't that a lovely, lovely idea? Alexandra Tachalova Yeah, very, very, very good kind of comparison. Really. Jason Barnard I just made it up. I hadn't thought about that one, which is really stupid of me. Because I wrote the questions. Yeah, so it needs to identify, collect, swallow, and digest all this information to become energy, to be able to give the answers to the users. And that's a phenomenally big problem for Google. Alexandra Tachalova Okay, so it's just more about understanding what's going on, on particular pages and giving the right results to people. Based on this data. Jason Barnard Yeah. Alexandra Tachalova Okay. So, you talk about four main focal points. Let's go through them one by one. Starting with structure data schema, which is very popular right now- tell me how it relates to digesting by Google. Jason Barnard Well, the structure data, as we all know, just confirms what's already on the page, so Google would've swallowed rather the information on the page, even though it wasn't structured. But it won't be fully confident it has understood it. So, you put the schema markup, and then it becomes incredibly confident and that's what I would call digesting Alexandra Tachalova So, ingredients really. So, "this is cucumber and it was organic". Jason Barnard Yeah. Exactly. So yeah, you can give it all the information ... Break your food down into an ingredients. I don't know how far this is going to fly as an idea, but we can keep trying. But you break it down. It's name value pairs, so it really knows what you're talking about. And one thing I see is the people go, "Okay, great. I'll use it." And what they don't realize and probably what they don't do, is use it all over the place. You have somebody like Martha van Berkel who says, "Use it on every page." Bill Slawski will tell you the same thing. Aaron Bradley will tell you the same thing, and they're all right.

Jason Barnard at Digital Olympus 2019 Jason Barnard talks about The Google Cookbook - Making Content Easy to Digest Google's food is information. It needs to identify, collect, chew, swallow and digest in order to be able to give the answers to users. We look at leveraging Schema.org markup, Dom extraction, semantic triples, tables and lists to prepare Google's food. We meander through a lot of questions and come up with some interesting explanations. Schema markup is like recipes and food items (that analogy doesn't fly for very long). When you rebuild your site, start with thinking about structured data, since that encourages us to better organise categories, pages, and even Fraggles. I realise that I have been saying that I am a double bass. Alex gives me a taste of my own medicine by asking a question I wasn't ready for. I wriggle through by quoting Jono Alderson and Cindy Krum – chunks, blocks and Fraggles. I cite so many people, it is starting to feel that I don't have much to say for myself. Conclusion is “Help the Google Beast / Pet” and it will help you. Track Your Brand Log in         Jason Barnard SEO is AEO. Welcome to the show. Jason Barnard. Alexandra Tachalova Okay, so today I have a pleasure to interview Jason Barnard. And so, I'm very excited about that, and I'll try my best. We're going to talk today about The Google Cookbook - Making Content Easy to Digest, which is actually a very big problem because it's very popular to have all those long-form content, but it's really hard to ... Just to read them. And so, I guess that's a very hot topic nowadays. Jason Barnard Yep, it's a very big topic too, and I'm going to talk about it tomorrow, so I've prepared it all, finished the slide deck this morning, and I'm ready to rock with this one.   What do you mean by digest? Jason Barnard I like the idea that Google is having trouble, not only collecting its food, which is information, but also swallowing it, and then digesting it, so that it becomes energy for Google. Isn't that a lovely, lovely idea? Alexandra Tachalova Yeah, very, very, very good kind of comparison. Really. Jason Barnard I just made it up. I hadn't thought about that one, which is really stupid of me. Because I wrote the questions. Yeah, so it needs to identify, collect, swallow, and digest all this information to become energy, to be able to give the answers to the users. And that's a phenomenally big problem for Google. Alexandra Tachalova Okay, so it's just more about understanding what's going on, on particular pages and giving the right results to people. Based on this data. Jason Barnard Yeah. Alexandra Tachalova Okay. So, you talk about four main focal points. Let's go through them one by one. Starting with structure data schema, which is very popular right now- tell me how it relates to digesting by Google. Jason Barnard Well, the structure data, as we all know, just confirms what's already on the page, so Google would've swallowed rather the information on the page, even though it wasn't structured. But it won't be fully confident it has understood it. So, you put the schema markup, and then it becomes incredibly confident and that's what I would call digesting Alexandra Tachalova So, ingredients really. So, "this is cucumber and it was organic". Jason Barnard Yeah. Exactly. So yeah, you can give it all the information ... Break your food down into an ingredients. I don't know how far this is going to fly as an idea, but we can keep trying. But you break it down. It's name value pairs, so it really knows what you're talking about. And one thing I see is the people go, "Okay, great. I'll use it." And what they don't realize and probably what they don't do, is use it all over the place. You have somebody like Martha van Berkel who says, "Use it on every page." Bill Slawski will tell you the same thing. Aaron Bradley will tell you the same thing, and they're all right.

Cindy Krum with Jason Barnard at SEOcamp Paris 2019 Cindy Krum talks with Jason Barnard about what fraggles means for mobile-first indexing. I learn what Cindy is bitter about, but fail to get her to reveal her age. She also says that mobile indexing meant Google moved from indexing URLs to indexing Fraggles (chunks). And I agree! Being expert in ASO gives you a big advantage in optimising for Fraggles. Lovely discussion about being an old SEO expert as an advantage (luckily for me), the indexing API, Cindy says quite a few words in French, and introduces a new theory about AMP that means there are reasons other than speed to develop AMP version of your site. I call Cindy a genius :) Then she has a bit of a quite delightful rant about Google. Oh, and if you are publisher, Google is trying to put you out of business. Last of all… new version of the outro song – so you HAVE to listen all the way through :)

Cindy Krum with Jason Barnard at SEOcamp Paris 2019 Cindy Krum talks with Jason Barnard about what fraggles means for mobile-first indexing. I learn what Cindy is bitter about, but fail to get her to reveal her age. She also says that mobile indexing meant Google moved from indexing URLs to indexing Fraggles (chunks). And I agree! Being expert in ASO gives you a big advantage in optimising for Fraggles. Lovely discussion about being an old SEO expert as an advantage (luckily for me), the indexing API, Cindy says quite a few words in French, and introduces a new theory about AMP that means there are reasons other than speed to develop AMP version of your site. I call Cindy a genius :) Then she has a bit of a quite delightful rant about Google. Oh, and if you are publisher, Google is trying to put you out of business. Last of all… new version of the outro song – so you HAVE to listen all the way through :)

Deep Dive into the Mobile Knowledge Graph with Cindy Krum, Mike Blumenthal & Carrie Hill from Local University#4/1 DD 01.14.19 

Jacob Stoops sits down with Cindy Krum, Founder and CEO of MobileMoxie, to discuss how she got into the industry, the founding of her company, as well as voice search, speakable structured data, SERP "Fraggles," working with developers, the importance of supplementing content with videos and audio, the future of SEO with a URL-less web, the challenges of being dyslexic, and much more.

Episode 34 of The Redirect Podcast: Google's mobile-first index is rolling out, but there are still many unknowns. Cindy Krum, Founder and CEO of MobileMoxie joins the podcast to share a deep understanding of Google's mobile-first index. We explore the new mobile-first index, what marketers can expect, and how to best prepare for the shift. The discussion includes what changes can be seen live already, how progressive web apps (PWAs)are still emerging, and the impact voice search will have on mobile search for brands. We end the episode with Cindy giving details on three key takeaways to consider in this mobile search environment. Show notes at https://blacktruckmedia.com/podcast/redirect-podcast-episode-34/