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Could the web be owned and governed by its users? That's what Web 3.0 offers, a decentralized web where individuals have control over their own sections of this virtual landscape! In this episode, Jon Henshaw, SEO at Paramount+ and the founder of Raven Tools & CoyWolf, joined me to discuss his experience on Decentralized Web3. Jon has recently worked on many Web3-based CDN / publishing/blogging projects. Included in our discussion are insights into what this means for the future of content publishing and SEO. It's a place for me to test things around publishing and to get something to rank. So with that being said, I would say that one of the most interesting things that I've observed over the last year with what I've been doing is the ability to rank content really high without any outreach or link building.–Jon Henshaw, 18:47 I always write in a way that's very that's focused on disambiguation. When I write, I mention an entity that can confirm to Google that this is what this thing is about.–Jon Henshaw, 26:13 At SEJ, we don't do any link building. Our link building tool is our publish button. –Loren Baker, 1:04:29 [00:00] - A little about Jon [06:23] - Is the increase in videos and images in search results relevant? [10:05] - How Coy Wolf started. [17:29] - What signals are becoming stronger over the last year? [18:50] - One interesting thing Jon has observed in the rankings. [24:16] - Coy Wolf's other experiments. [37:30] - A tactic for reputation management. [56:07] - Did search visibility for professional news & review sites increase? [1:01:42] - Can dot-com quality help? [1:07:00] - How Jon sets up his hosting. Resources mentioned: https://www.coywolf.news/ https://coywolf.app/ https://coywolf.pro/ https://coywolf.reviews/ https://coywolf.surf/ I think the latest algorithm update probably hit on things that may have to do with how much time people spend on the content before they actually click back to the search result.–Jon Henshaw, 26:38 I definitely do the experiment and do things that many people within our field would consider not best practices. Never seen that before, or I certainly wouldn't advise doing that. But, I've learned from it that there are some things I now would suggest or recommend because it's not as bad as you thought they might be.–Jon Henshaw. 54:14 It reminds me of the Japanese concept of Kaizen. Every mountain starts with a speck of dust, right, so Kaizen's at the thousandth step. But you have to start with step one, and you just grow and grow slowly and slowly over time. –Loren Baker, 50:43 For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer. Connect with Jon Henshaw: Jon brings an unmatched combination of experience and expertise to the world of digital marketing and web technologies. He founded Raven Tools, which became widely used in the industry after selling it to TapClicks in 2017. He's also no stranger to the big screen, having worked with Fortune 500 companies throughout his career. Currently, he is the Principal SEO analyst at Paramount, where you can find him directing and overseeing streaming services of Paramount+, Pluto TV, Showtime, and CBS. Also, as Editor-In-Chief of CoyWolf, he ensures that all stories are reported with rigorous journalistic integrity. Connect with Jon on LinkedIn: https://www.linkedin.com/in/jonhenshaw/ Follow him on Twitter: https://twitter.com/henshaw Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker
It's Kelsey Jones' turn in the hot seat as Casey Markee fills in as host for this week's StoryShout episode. Kelsey discusses the struggle to finish projects, especially creative ones (which dovetails nicely with last week's episode with Jon Henshaw!). Casey and Kelsey discuss finishing craft projects, getting sidetracked, and learning when to walk away instead of forcing yourself to finish something.To learn more about StoryShout podcast advertising opportunities and guest openings, visit us at StoryShout.coAnd don't forget to leave us a review and subscribe on Apple Podcasts, Spotify, and wherever else you listen to podcasts. You can also connect with @StoryShout on Twitter, LinkedIn, Facebook, and Instagram. Kelsey is @wonderwall7 on Twitter.Support the show
Jon Henshaw joins Kelsey Jones this week as we discuss the struggle that comes with being creative: constantly starting new projects and taking side quests to constantly "improve" things, only to our detriment. We talk about when "done is better than perfect," some side projects we're working on, and more!To learn more about StoryShout podcast advertising opportunities and guest openings, visit us at StoryShout.coAnd don't forget to leave us a review and subscribe on Apple Podcasts, Spotify, and wherever else you listen to podcasts. You can also connect with @StoryShout on Twitter, LinkedIn, Facebook, and Instagram. Kelsey is @wonderwall7 on Twitter.Support the show
Stephen Diehl is a London-based software engineer working in the financial sector that has written and been outspoken about why Web3 is economically and technologically a terrible idea. In a 40-minute interview with Jon Henshaw, the two discuss the religious fervor surrounding Web3, why crypto is repeating history and will end badly, and how Web3 is already primarily centralized. They also discussed the Metaverse's potential impact on future generations and the promise no-code technology might have on society.
In this edition of Crawling Mondays we go through the most important aspects to optimize Wordpress based sites for search with Jono Alderson and Jon Henshaw: 1:03 The most common Wordpress Optimization Mistakes 9:23 The building blocks of an optimized Wordpress site 14:35 The top plugins, themes, features you use 20:24 A last Wordpress Optimization Tip #seoforwordpress #wordpress #wordpressseo
In this Episode John Bracamontes speaks with Jon Henshaw founder of Raven Tools (which has since been acquired by TapClicks) about marketing and business.
Ciaran talk's to Jon Henshaw about 'Core Web Vitals,' Google's favourite new way to measure website performance and user experience. Come May 2021 these metrics will soon influence Google's search algorithm. Learn what Core Web vitals are, why they matter, and how you can measure up your own website to see how it performs using . As the founder of Raven Tools and an expert SEO practitioner, Jon Henshaw is an excellent guide on why this new bunch of measurements matter. Jon has a whole host of ideas and suggestions that can help you to prepare for Google's anxiously anticipated search algorithm update. Listen in and learn what you can do to improve how your site might perform after this 'core web vitals' search algorithm update. Jon also shares with us why he has gone from disliking Accelerated Mobile Pages (AMP) to embracing the format as a useful feature rich toolset. If you work with a large team of Developers, AMP can help ensure your website stays fast and efficient no matter who is working on it. There are other ways to speed things up and improve, but these won't necessarily stay in place as the site evolves. Listen in for Jon's top tips and resources for making AMP work or taking an alternative non AMP approach to a faster, better website experience. Useful Links Visit and see how your website or those of your competitors stack up to Googles New Core Web Metrics measurements. And for those of you who, like Ciaran, were wondering… it turns out Kludgy is a word! Who knew ;-)
As he states on his website, Jon has been involved with website development and internet strategy since 1995. A lot has changed since then. He is currently working at ViacomCBS as Lead SEO Analyist and is the founder of Coywolf, a marketing and technology news platform. This is what you can expect to hear in this episode:How the SEO toolset landscape changed over the past yearsWhat Coywolf is and doesInternational SEO: why hreflang actually does not help with optimizing your website for international searchesWill the Apple Search Engine alter the search landscape?50% discount on a Coywolf subscriptionBecause Jon enjoyed recording this podcast so much, he created a coupon that provides you with a 50% discount off the first year of Coywolf! A regular subscription is priced at $84 a year, but especially for our dear listeners, it's reduced to $42 for the first year! You only need to enter the code yoast upon checkout on the website.
If you're experienced at building and optimizing WordPress sites, chances are you've already learned that performance isn't a vanity metric, it's a growth metric!The better your site's performance the more joy you deliver to visitors and the better the chance those visitors will take actions that create value for your business or the business of those you serve. Put simply, faster sites convert better.But what matters in performance optimization and how might you approach performance optimization with WordPress specifically? In this episode of PressThis, we interview the infamous Jon Henshaw of Coywolf (and founder of Raven Tools) about his thoughts on where you should focus on performance optimization with WordPress.Jon discusses strategies around picking the right theme, optimizing CSS for speed, not letting Javascript hose your page load times, image optimization, and fresh ways to look at your plugin stack to see what might be pummeling the performance of your site.We're super excited to have Jon on the show to discuss performance as he's a globally recognized leader in this space. If you're looking for ways to shave bottom-line zapping seconds from your page load time, listen to this episode of PressThis now!
Edge of the Web - An SEO Podcast for Today's Digital Marketer
The Economic Slowdown Hits Yelp Hard The coronavirus pandemic’s economic impact has forced Yelp to lay off 1,000 of its workers and furlough another 1,100. Yelp is all about local business reviews, which has declined sharply with shut-downs and social distancing. During a Recession, SEO More Important than Ever Although the novel coronavirus outbreak has brought the overall economy to a screeching halt, a survey reveals SEO can and should be maintained as a high priority moving forward through the recession. New Google Blog Series on SEO Value with Case Studies A surprising number of businesses still look at SEO with skepticism, questioning its value as an investment among competing priorities for scarce resources. Google’s aim is to convince them SEO is worth it.
Edge of the Web - An SEO Podcast for Today's Digital Marketer
Nearly 17 million have filed for unemployment in the past three weeks. The economy has come to an abrupt hard stop. What should digital marketing professionals focus on during an unprecedented crisis like the one we’re now experiencing? This week’s featured guest , Founder of , has been in the SEO space for a long time now! He joins the show to share his knowledge of what digital marketers should be doing to help their clients during this time. A few questions we get answered by Jon: Should I continue advertising during a crisis? Statistics with social media during COVID19 eCommerce sites statistics What tactics should I be focusing on during this time? During an economic downturn, you will find you have less competition Consumer behavior trends during a crisis?
Welcome to this episode of Kickstart Commerce podcast where we interview Jon Henshaw - a longtime website developer and internet strategist, founder and publisher of Coywolf, and a serial entrepreneur, co-founding the all-in-one SEO and marketing management reporting platform, RavenTools.com, in 2004 and selling in 2017. In today’s episode, Jon and I discuss: His recent article about how to fight the rising cost of gTLDs Leveraging multiple gTLDs to create one brand comprised of many digital assets When a brand should and should not consider gTLDs How overall search marketing will impact the future of domain names and gTLDs In closing, don’t forget to subscribe as you enjoy this week's episode via iTunes, GooglePlay, Stitcher or how ever you desire to listen.
When the internet started to take off, Jon Henshaw was presented with an interesting opportunity. And, if he's learned one thing, it's to always take a great opportunity. Today, Jon works as a Senior SEO Analyst at CBS Interactive. Henshaw is also the founder of Coywolf Marketing, a provider of webmaster resources and digital marketing insights, and runs the Coywolf podcast. But every destination has a story. Listen in as we discover the path that led Jon to where he is now, what his failures taught him, and how he never lost his curiosity itch.
Edge of the Web - An SEO Podcast for Today's Digital Marketer
WordPress has become one of the most popular content management systems as it is running over 28% of the web. And to their credit, it is easy to use has lots of great tools you can add that make your website even powerful. But a lot of companies and developers can add so much code to your website that it is slowing down your website and frustrating your users and hurting your SEO. Jon Henshaw, the founder of Coywolf and the Senior SEO Analyst with CBS Interactive, is a big proponent of WordPress and improving your speed on your website. Join our conversation with Jon as we deep dive into plugins, code, and WordPress! All this and more, today on the EDGE! Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets! Edge of the Web Radio is brought to you by Site Strategics. Site Strategics is a web design and marketing services company that not only helps business owners look good on the internet but helps ensure you come to the top positions on major search engines. Are you looking for a professional SEO firm? Site Strategics curtails its business to Indianapolis, Indiana -- but also works nationwide and globally. To learn more, visit our website at http://www.sitestrategics.com/ or http://www.edgemedia.studio
In the second episode of the Coywolf Podcast, Jon Henshaw shares three excerpts from his 50-minute interview with New York Times bestselling author, Jon Acuff.
In the debut episode of the Coywolf Podcast, Jon Henshaw talks about the upcoming chaos that Gutenberg is going to cause when WordPress 5.0 is released on November 19, and how you can avoid it.
Jon Henshaw, founder of Raven Tools, explains the impact of page speed on digital marketing today. He also delves into some of the powerful research and reporting features that Raven Tools provides to help digital marketers become more effective and efficient.
Why you need a fast site, not an AMP site These days, everyone in the SEO cafeteria is talking AMP, AMP, AMP. It’s been around for a time, and while some earlier pioneers have tried to make it work (me), many failed (also me) and have given up. So, when I saw the title of Jon Henshaw’s presentation at the recent Brighton SEO event ‘ FORGET AMP. MAKE FAST SITES', I thought my prayers had been answered! No need for AMP? That’s why, today, I have Jon on the show to give us the low down on AMP and speeding up websites. Tune in to learn: What is AMP? Why AMP might not be great for your website Why we need fast sites What’s the ideal loading time Advanced site speed improvement tips How to improve your site’s images How improving your site’s UX can help speed things up What is prefetch and how does it help What is Gzip and how does it help Jon’s favourite site speed testing tools
Today's interview is with Raven Tools co-founder Jon Henshaw. Jon's company made the transition from a service based company to a SaaS product and talks about the challenges he faced while making the pivot. You'll learn about what participation marketing is and how you can acquire your first 300 users by doing it. Lots more in this episode - enjoy! Click here for show notes. Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu
Internet Marketing: Insider Tips and Advice for Online Marketing
In today's episode of the Internet Marketing Podcast, Andy is joined by Jon Henshaw, Co-founder of Raven Tools to talk about the importance of site speed. On the show you'll learn: What AMP (Accelerated Mobile Pages) is and why it's important for site speedHow to fix sites that are bloated with unnecessary code The importance of optimising images on your siteThe difference between a responsive image and an optimised image and how that impacts site speedHow you can improve the user experience on your site Plus Jon provides his top tip/key takeaway. You can find Jon's post on How to easily add SSL and HTTP/2 to your site for free here. If you'd like to connect with Jon you can find him on Twitter here. See acast.com/privacy for privacy and opt-out information.
The Agents of Change: SEO, Social Media, and Mobile Marketing for Small Business
When it comes to building our websites, we sometimes tend to believe that the more info we have on there, the better. But that’s not exactly true. Bogging down your website with images and content and code that is unnecessary and slows down your site is a big negative in Google’s eyes. If your website doesn’t provide an optimal user experience, you will be negatively impacted and rank much lower. Learning how to keep your site running fast – even if that means tweaking your content and photos slightly to accommodate things like different screen sizes and resolutions depending on the type of device it is being viewed on - will go a long way in providing both user satisfaction as well as appeal more favorable to Google. http://www.theagentsofchange.com/205
Kelsey Jones and Raven Tools co-founder Jon Henshaw talk about why page speed affects SEO, the pros and cons of AMP, and how a mobile-first index ties into putting the user first when it comes to the search and website experience.The post “Why Page Speed is So Important to SEO” via Jon Henshaw [PODCAST] appeared first on Search Engine Journal.
In Episode 1 of the Lion’s Share Marketing Podcast our featured guest, Jon Henshaw, offers insight into the importance of optimizing websites for search. Jon is the CEO and Co-Founder of Raven Tools, a platform that provides SEO Analyses and Reporting Software for digital marketers. This growing company recently launched its new standalone Site Auditor Tool targeted for professional SEOs and SMBs to identify issues with their websites. Jon Henshaw discusses the importance of site speed for mobile browsing and tools such as SourceSet that can be used to increase the speed of sites to provide a better user experience. Additionally, Jon encourages digital marketers to pay close attention to where Google is headed- especially in regards to the change on focus from desktop to mobile, security, speed, and user experience. Jon elaborates on AMPs (Accelerated Mobile Pages) being the solution Google is using to address the speed of pages across the web as well as the search giant’s true intentions behind using AMPs. The way AMP works is by converting a copy of your content into an AMP version. Google then takes the AMP version and puts it in their own server. When a user conducts a search it takes them to the AMP version and they never really visit your site- meaning that users stay on Google and view your content through the AMP version. The AMP version strips the page of advertisements, and unless there are internal links in that content that lead users to your site, the users will never actually land on your site. Only about 3% of users who go on AMP pages actually end up visiting the original site. Join us in this conversation about site speed, AMP, and Search Engine Optimization and learn more about the steps that marketing leaders should take to prepare for the changes set in motion by Google. Time Stamps 00:00 – Podcast Welcome 00:19 – Co-hosts/ Podcast Introduction 00:53 – What’s on the News Today | Mazda Drive for Good Campaign 02:30 – Featured Interview with Co-Founder and CEO of Raven Tools: Jon Henshaw 03:33 – What is Raven Tools and how to get started 05:40 – Google changes and how Raven Tools can support web masters 07:01 – SourceSet 09:00 – Why marketing leaders should care about site speed 10:48 – Accelerated Mobile Pages (AMP) 12:05 – AMP & Search Engine Optimization 15:06 – Amazon Web Services Conference 15:40 – AMP’s effect Google Analytic Reports 16:59 – Jokes 17:50 – Where Google is headed 22:42 – How SEOs can prepare for Google’s changes 24:06 – Transition to one platform and its effects on reporting 26:45 – Raven’s recommended URL shortener 29:15 – Raven’s New Site Auditor Tool 33:50 – Where to get Site Auditor 34:19 – Episode Key Takeaway 36:09 – Jokes – Trampoline Featured Guest Jon Henshaw – Co-Founder & CEO of Raven Products Website: raventools.com Facebook: facebook.com/raventools Twitter: twitter.com/henshaw Raven Tools Site Auditor Resources Mazda Drive For Good Campaign Therapy Dogs for Vets Video | Mazda USA AMP Introducing the Google “SERP App” and Why You Should Care Lion’s Share Marketing Podcast Learn More About Tyler & Kyle Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes
The Marketing Industry can sometimes be the loneliest, loudest, and biggest party in town, all at the same time. Tyler and Kyle, modern day bearded Mad Men, dive into marketing strategy, opportunities, current events, and more with a humorous and informational take on all that is the advertising and marketing industry. Time Stamps 00:12 – Podcast Welcome 00:22 – Co-hosts Introduction 00:51 – Podcast and Fidelitas Introduction 01:22 – Purpose of Podcast 02:11 – What to expect in future episodes 02:55 – Jokes – Chips Ahoy! 03:45 – Motivation for launching podcast 05:25 – Teaser for Future Podcasts 05:36 – Episode 1- Jon Henshaw 06:12 – Episode 2- Brian Swichkow 07:16 – Episode 3- Jeff Cash 08:13 – Episode 4- Gene Hammett 09:16 – Podcast Outro Featured Episodes Episode 1: Optimizing Websites For Search | Jon Henshaw Episode 2: Understanding Brand Voice & Reddit | Brian Swichkow Episode 3: E-commerce, Re-Platforming, & Affiliate Channels | Jeff Cash Episode 4: Why Building Authority Is Essential | Gene Hammett Lion’s Share Marketing Podcast Learn More About Tyler & Kyle Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes
SEO AS Dirty As Ever. As much as the SEO industry wants to grow up and shed the shady reputation it had in the past, it seems many don’t want to change and still cast a shadow over the industry." Plus, and On-Page SEO Tips and Tricks with Jon Henshaw from Raven Tools.
SEO AS Dirty As Ever. As much as the SEO industry wants to grow up and shed the shady reputation it had in the past, it seems many don't want to change and still cast a shadow over the industry." Plus, and On-Page SEO Tips and Tricks with Jon Henshaw from Raven Tools.
Jon Henshaw, Co-founder and President of Raven Internet Marketing Tools speaks with Jim and Dave following a recent webinar on On-Page SEO Tips and Tricks he hosted with WPEngine's David Vogelpohl. They also talk about some of the highlights coming out of MozCon 2016.
Jon Henshaw, Co-founder and President of Raven Internet Marketing Tools speaks with Jim and Dave following a recent webinar on On-Page SEO Tips and Tricks he hosted with WPEngine's David Vogelpohl. They also talk about some of the highlights coming out of MozCon 2016.
Productive Insights Podcast — Actionable Business Growth Ideas — with Ash Roy
Raven Tools founder — Jon Henshaw — On Integrated Marketing Solutions * 1:32 - A brief overview of Raven tools and Integrated Marketing Solution * 2:26 - What is Raven tools? * 5:00 - On Content Marketing * 7:01 - How to Get Started with Integrating Marketing Solution * 7:21 - “Brand also means style.” * 8:25 - “You need to have your own clear (business) strategy of what it is you’re trying to accomplish.” * 8:45 - “One strategy is not right for all companies.” * 9:46 - Future proofing your bran * 12:08 - “It’s providing contents that are not crappy and hastily written.” * 14:14- “... to have zero ad on their sites. Establish the strength of your brand.” * 17:40 - Setting up tracking attribution * 20:05 - The main challenges when implementing integrated marketing in businesses * 22:25 - “Do your best not to spend a lot of money but try a bunch of different things… “ * 23:57 - “Do not sign in long term contracts.” * 25:02 - Facebook ads experience * 27:40 - Using Social Media to advertise your business contents * 29:25 - Other things to consider to start off with online marketing and integrated marketing solutions * 33:23 - On guest blogging Resources Mentioned: * www.gaconfig.com * www.raventools.com
Productive Insights Podcast — Actionable Business Growth Ideas — with Ash Roy
Raven Tools founder — Jon Henshaw — On Integrated Marketing Solutions Jon Henshaw is a very accomplished entrepreneur who's been very successful in the online marketing space, and he's the co-founder of Raven Tools, . Jon Henshaw has been involved with website development since early 1995 and Raven Tools is an online marketing management and reporting platform which helps you take your business to the next level. It enables you to focus on the SEO you love not the grunt work you don't and improve your content marketing with better analysis so in short, it helps you be much more productive as an online marketer by using his integrated marketing software. Share This Episode: Click To Tweet Resources Mentioned: Click here to download podcast shownotes www.gaconfig.com www.raventools.com Key points discussed / timestamps 1:32 - A brief overview of Raven tools and Integrated Marketing Solution 2:26 - What is Raven tools? 5:00 - On Content Marketing 7:01 - How to Get Started with Integrating Marketing Solution 7:21 - “Brand also means style.” 8:25 - “You need to have your own clear (business) strategy of what it is you’re trying to accomplish.” 8:45 - “One strategy is not right for all companies.” 9:46 - Future proofing your brand 12:08 - “It’s providing contents that are not crappy and hastily written.” 14:14- “... to have zero ad on their sites. Establish the strength of your brand.” 17:40 - Setting up tracking attribution 20:05 - The main challenges when implementing integrated marketing in businesses 22:25 - “Do your best not to spend a lot of money but try a bunch of different things...” 23:57 - “Do not sign in long-term contracts.” 25:02 - Facebook ads experience 27:40 - Using Social Media to advertise your business contents 29:25 - Other things to consider to start off with online marketing and integrated marketing solutions 33:23 - On guest blogging
Internet Marketing: Insider Tips and Advice for Online Marketing
In this episode of the Internet Marketing Podcast, Kelvin is talking about Raven Tools with two of the people who know it best: Taylor Pratt, VP of Product Marketing and Jon Henshaw, Co-Founder and Director of Product Innovation See acast.com/privacy for privacy and opt-out information.
Bas and Roy speak with Jon Henshaw from RavenTools to discuss Ravens integration with Google Webmaster Tools. They also discuss the latest headlines including Schema, Google Voice and more.
Search Monitoring Tool Talk with Jon Henshaw and Taylor Pratt from RavenTools as we learn about the many tools out there to use to optimize your online strategy.
In every episode of PressThis, host David Vogelpohl asks guests for their WordPress origin story. In this episode of PressThis, enjoy some of the top origin stories including those from Rachel Gogos with BrandID, Chris Badgett of LifterLMS, Jon Henshaw of Coywolf (and founder of Raven Tools), Jason Cohen of WP Engine, Brad Touesnard of Delicious Brains, Meryl K. Evans of Meryl.net Digital Marketing, Rachel Winchester of DigitalCube, and Mary Job of How to Do You Tech.Listen now!Support this podcast at — https://redcircle.com/press-this-wordpress-community-podcast/donations