Podcasts about video seo

037 | YouTube bleibt 2025 eine der stärksten Plattformen für Solopreneure – Jörg Pattiss zeigt dir, wie du mit authentischem Video-Content nachhaltig Reichweite aufbaust. Du erfährst, warum der Mut zum ersten Video entscheidend ist, welche Formate am besten funktionieren und wie du YouTube-Ads gezielt für dein Business nutzt. Praktische Tipps und echte Insights erwarten dich!

In this Kitchen Side episode of The Long Game Podcast, Alex, David, and Allie record their first in-person conversation in New York City. The episode revolves around insights gathered from dozens of marketing leaders, discussing SEO traffic declines, AI's real impact on marketing, attribution challenges, and the balance between brand and demand generation. The team reflects on how companies are adapting to falling organic traffic, the rise of video SEO, and why traditional top-of-funnel strategies are losing effectiveness. They also explore the importance of customer research, the disconnect between social media conversations and real-world priorities, and how teams can align leadership expectations with evolving marketing realities.Key TakeawaysSEO Traffic Declines: Nearly every marketing leader interviewed reported a drop in organic traffic, leading to internal strategy shifts and leadership concerns.AI in Marketing Operations: While AI is not yet a core part of content creation, teams are leveraging it for keyword research, automation, and efficiency improvements.Video SEO on the Rise: Many companies are prioritizing video content as search engines increasingly favor multimedia formats.Attribution & Leadership Education: As traffic declines, marketers are struggling to shift leadership focus from surface-level metrics (traffic) to real business outcomes (pipeline and revenue).The “Traffic Trap” Problem: Some teams have historically been gold on traffic rather than conversions, forcing a reevaluation of SEO and content strategies.Brand vs. Demand Debate: Companies are reassessing how to balance brand-building efforts with performance-driven demand generation.The Shift in Customer Research & Buying Behavior: Many marketing decisions are now happening outside of trackable systems, making traditional attribution models less reliable.Show LinksConnect with David Khim on LinkedIn and TwitterConnect with Alex Birkett on LinkedIn and TwitterConnect with Allie Decker on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterWhat is Kitchen Side?One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture.You understand how things look from the inside and how that differs from the outside.You understand how the sausage is made. As an agency ourselves, we're working both on growing our clients' businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business.We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship.Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Send us a textStruggling to Get Your Videos Seen?In today's episode of the Digital Revolution Podcast, Eli sits down with Rob Wilson, the face of vidIQ, to explore top strategies for YouTube growth. Rob shares his journey and expert insights on video SEO, from crafting compelling thumbnails to mastering short-form content. Perfect for creators and business owners, this episode is packed with actionable tips to boost your YouTube presence and stay.0:00 Intro01:43 Meet the SEO Expert04:05 Who is Charles Float? Background and Journey06:39 Charles' Path to Entrepreneurship07:48 Shadow Work10:44 Exciting Projects Charles is Working On12:39 What is the SEO Mapping Tool?15:49 How the Topical Map AI Enhances SEO17:54 What is Parasite SEO and How Does it Work?20:28 Risks and Rewards of Using Parasite SEO23:43 Linking Strategies: Where and How to Link for SEO25:05 Uncommon SEO Tactics to Help Rank Your Website31:54 Best Practices for Manual Internal Linking Optimization35:28 Is Site Crawl and Search Optimization Enough for SEO?36:44 Ideal Number of Internal Links per Page for SEO38:50 How to Identify Pages that Need Ranking41:55 Optimizing Titles and Meta Descriptions for SEO45:19 Using Schema Markup for Better SEO47:32 Key Ranking Signals Every SEO Should Know53:51 Essential SEO Actions You Need to Implement56:22 Additional Uncommon SEO Tactics to Boost Rankings57:24 Future Trends and the Evolution of SEODon't forget to help us grow by subscribing and liking us on YouTube!Go to TheDigitalRevolutionPodcast.com to learn more!Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect With Us:Fire Us Marketing Instagram LinkedIn YouTube The Digital Revolution Podcast Instagram LinkedIn YouTube Eli Adams Personal LinkedIn TikTok

Jack Chambers-Ward discusses the latest SEO news you need to know about. This includes Google's controversial overhaul of their SEO video documentation, how to create your own AI expert with Gemini and is Android changing its default search engine? Chapters 00:00:00 Intro 00:02:06 Win one year's subscription to AlsoAsked Pro 00:04:22 Live podcast - 2 October 2024 in Brighton 00:06:20 SEO news you need to know 00:07:40 Google overhauls video SEO documentation 00:17:26 Google may now use your OG title 00:22:35 Gemini's Gems 00:29:15 Android default search engine selector via Natalia Witczyk 00:34:35 You can include/exclude dimensions in line charts in GA4 via Kyle Rushton McGregor 00:36:34 Links won't save you from the HCU via Glenn Gabe 00:39:44 Outro and thanks Get your tickets for the live podcast in Brighton: https://www.eventbrite.co.uk/e/career-planning-without-overwhelming-yourself-live-podcast-free-pizza-tickets-989270774517 Get a free one year subscription to AlsoAsked Pro: https://www.linkedin.com/posts/markseo_you-can-win-a-free-year-of-alsoasked-pro-activity-7235244350148890624-XC1c Links and resources: Google overhauls SEO video documentation: https://www.seroundtable.com/google-overhauls-video-seo-documentation-37966.html Google may now us your OG title: https://searchengineland.com/google-search-may-now-use-og-title-for-title-links-446023 Gemini's new Gems https://blog.google/products/gemini/google-gemini-update-august-2024/ Android default search engine selector: https://www.linkedin.com/feed/update/urn:li:activity:7234503443929829376/ You can include/exclude dimensions in line charts in GA4: https://www.linkedin.com/posts/activity-7234851311261814784-UHFo Links won't save you from the HCU: https://www.linkedin.com/posts/glenngabe_google-seo-activity-7235271222450614272-w6LI

Sat, 31 Aug 2024 06:02:12 +0000 https://podcast552923.podigee.io/322-neue-episode 6696e6263648cf532ee3964ae8486986 Welche Bedeutung die Position von Links auf Webseiten hat und ob Content Pruning den Rankings einer Website helfen kann: Dies und mehr gibt es in dieser Podcast-Folge. In dieser Woche gab es zahlreiche Tipps von Google zu grundlegenden SEO-Fragen. John Müller beantwortete zum Beispiel die Frage, ob Google Worte und Links auf Webseiten zählt und ob es hier branchenspezifische Unterschiede gibt. Das Löschen vieler alter Inhalte bzw. das Hinzufügen vieler neuer Inhalte, nur um eine Website aktueller erscheinen zu lassen, bringt laut Google nicht viel. Bedeutet das, dass Content Pruning als SEO-Technik nicht geeignet ist? Viele Seiten mit "noindex" und viele Links mit "nofollow" sind für Google kein Zeichen schlechter Qualität einer Website. Google hat seine Empfehlungen für Video SEO erweitert und beschreibt als neuen Ansatz die sogenannte Watch Page. Diese ist entscheidend für die Indexierung und die Rankings von Videos. Das laufende Google Core Update und auch zukünftige Google Updates werden sich nicht nur auf die Suche, sondern auch auf die Google AI Overviews auswirken. Spielt die Position von Links für deren Bedeutung eine Rolle? Es gibt gute Gründe dafür, dass diese Annahme noch immer zutreffend ist. full Welche Bedeutung die Position von Links auf Webseiten hat und ob Content Pruning den Rankings einer Website helfen kann: Dies und mehr gibt es in dieser Podcast-Folge. no Christian Kunz

Learn how to get started with YouTube SEO. This podcast is based on our comprehensive blog post, guide, and checklist about YouTube SEO for clinic owners and healthcare providers. For more detailed information and step-by-step instructions, be sure to check out the complete article and download our go-to guide and checklist on our website at https://propelyourcompany.com/youtube-seo/YouTube, the world's second-largest search engine, offers clinic owners a unique opportunity to showcase their expertise and connect with a wider audience. However, simply uploading videos isn't enough to guarantee success on this platform. Clinic owners must understand and implement effective YouTube SEO strategies to truly harness its potential. Optimizing your YouTube content can improve your visibility, attract more viewers, and convert those viewers into patients.Show Notes & Related Resources for YouTube SEO: Strategies for Clinic Owners & Healthcare Providers: YouTube SEO Guide for Clinic Owners: Get More Subscribers & Better Rankings - Blog, Detailed Guide, & Downloadable Checklist Ready. Set. Rank! - DYI SEO Program How to Use Video on Your Clinic's Website to Improve SEO - Podcast EpisodeHow To Get Started With Video Marketing in an Authentic & Confident Way - Podcast EpisodeHow To Use Videos to Improve Your SEO - Blog post ⚡ Free Workshop + Bonus ⚡How to Dominate the First Page of Google and Get More New Patients Without Spending Money on AdsRank at the top of Google and get free website traffic. Join me in the workshop and find out how! https://propelyourcompany.com/learn Let's Stay Connected: Website Free SEO Training

Erin Sparks is the owner and president of Site Strategics, a company he founded in 2004 specializing in high-end Web services for small and mid-sized businesses in the United States. His 25-year career in web technology straddles the IT and marketing professions, and includes 23 years of experience in search engine optimization (SEO). Site Strategics has been on the forefront of marketing technology for over 20 years and serves a diverse clientele throughout the Midwest and beyond. Erin has directed his organization toward omnichannel digital marketing tactics, utilizing an agile marketing approach which allows flexibility based on performance feedback, resulting in a positive return on investment. Erin is also the creative force behind the EDGE of the Web Radio podcast, which interviews recognized thought leaders in marketing and technology, and is broadcast weekly to a worldwide audience and has produced over 680 episodes over the last 13 years, building literacy among digital marketers and corporate executives. The EDGE of the Web podcast has established itself as the longest running and one of the top ranking SEO podcasts, showcasing top names in the digital marketing industry such as Britney Muller. Robert Rose, Jay Acunzo, Bruce Clay, Aleyda Solis, Joe Paluzzi, Marie Haynes, LiIy Ray, and Jason Barnard. Key Moments [04:41] Constantly wanting to learn, adding to podcast. [08:18] Interviews are informative but also entertaining. [12:09] Seth Goldstein ends up with unexpected username. [14:51] Started podcast, faced pushback, got call appease. [18:11] Google collects data from various touch points. [19:29] 25 years of experience in marketing. Old and digital. [22:46] Need to process frustrations but avoid distractions. [26:19] Digitize notes for convenience and accessibility. Find Erin Online https://www.facebook.com/erinlsparks https://twitter.com/erinsparks https://www.instagram.com/erinlsparks https://www.linkedin.com/in/erinsparks/ https://erinsparks.com/ https://edgeofthewebradio.com/ https://edgemedia.studio/ https://www.sitestrategics.com/ If you're enjoying Entrepreneur's Enigma, please give us a review on the podcast directory of your choice. We're on all of them and these reviews really help others find the show. GoodPods: https://gmwd.us/goodpods iTunes: https://gmwd.us/itunes Podchaser: https://gmwd.us/podchaser Also, if you're getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. →  https://gmwd.us/buy-me-a-coffee Follow Seth Online: Seth | Digital Marketer (@s3th.me) • Instagram: Instagram.com/s3th.me Seth Goldstein | LinkedIn: LinkedIn.com/in/sethmgoldstein Seth On Mastodon: https://s3th.me/@pch Seth's Marketing Junto Newsletter: https://MarketingJunto.com Learn more about your ad choices. Visit megaphone.fm/adchoices

First and foremost, let's address the elephant in the room: Search Engine Optimization (SEO). Video content holds tremendous potential for improving your website's visibility on search engines like Google. Why? Because users love video, which means Google loves video. By including high-quality videos on your clinic's website, you enhance user experience and increase your chances of ranking higher in search results, which can lead to more patients. Today, we're talking about the right ways to incorporate videos into your website:How video helps your website SEO (search engine optimization) 10 ways to use videos on your website to improve website user experience and gain more patients Examples of how/where to use short videos or long videos Video blunders - some common mishaps when it comes to using videos on clinic websitesThis episode provides examples for healthcare organizations such as chiropractors, physical therapists, acupuncturists, physiotherapists, and other clinic owners. ⚡ NEW Webinar ⚡ Patient-Driven SEO for Clinics: A Simple 3-Step Plan to Attract More Patients Online(Without spending ONE CENT on ads!) ==> propelyourcompany.com/learn ⚡ Free Workshop + Bonus ⚡Patient-Driven SEO for Clinics:A Simple 3-Step Plan to Attract More Patients Online(Without spending ONE CENT on ads!) https://propelyourcompany.com/learn Let's Stay Connected: Website Free SEO Training

In this episode of the Predictable B2B Success podcast, hosted by Vinay Koshy and brought to you by Sproutworth.com, guest Vikram Chalana, CEO of Pictory and a pioneer in AI-driven content creation, discusses the transformative potential of video content in B2B marketing.  With an impressive background, from a research scientist to co-founding Winshuttle and now leading Pictory, Chalana shares insights into the shift towards video marketing, stressing its critical role in enhancing user understanding, increasing sales, and improving ROI. The conversation delves into the challenges and opportunities of creating short-form videos, leveraging AI for content creation, and the importance of companies becoming media entities to drive growth and thought leadership.  Chalana also highlights user-generated content, repurposing existing content, and the power of democratizing technology to enable non-experts to create impactful videos. The episode concludes with the importance of incorporating videos into the core content marketing strategy and leveraging platforms like Pictory to overcome production barriers and enhance content engagement. Some of the areas we explore in this episode include:  The Role of AI in Video Marketing: Vikram highlights how AI, particularly technologies from OpenAI like ChatGPT, has significantly contributed to Pictory's growth by enhancing the platform's capabilities in video creation and refining search algorithms for visuals.Importance of Short Form Video Content: The discussion emphasizes the value of creating short video clips, mainly because users frequently watch videos on mute and because short, engaging content is effective on social platforms.Strategies for Video Content Repurposing: Vikram and Vinay discuss the benefits of repurposing long-form content into shorter video segments to maximize content reach and maintain audience engagement.Challenges in Video Production: They address common challenges users face in creating videos, such as the need for perfection, time constraints, and ensuring a consistent style and branding across content produced using AI tools.Use of Video in B2B Marketing: The episode covers how businesses can leverage video for B2B marketing, including creating customer testimonial videos and the pivotal role videos play in influencing purchasing decisions.Content Marketing and Thought Leadership through Videos: There's a strong focus on how videos contribute to content marketing and thought leadership, highlighting trends toward businesses functioning as media companies.Democratization of Video Creation: Vikram discusses the importance of making video creation accessible for more people, envisioning it as a standard element in office productivity suites, similar to traditional document and presentation tools.Growth and Differentiation Strategies for Pictory: Insights are provided into Pictory's market strategies in a competitive (red ocean) environment, including bundling multiple solutions and using diverse marketing channels to stand out.Importance of Context and Value in Video Clips: The episode addresses the necessity of providing adequate context to ensure the message remains clear and the content is valuable to the audience.Video SEO and Engagement Metrics: Discussion on how video content significantly enhances SEO, with insights into statistics showing the impact of video on sales, user understanding, and overall engagement on digital platforms.And much, much more...

Unlock the secret to skyrocketing your SEO with video marketing as we delve into its remarkable potential to enhance your digital presence. You'll learn just how a website with video content is 53 times more likely to be featured on the first page of Google search results. I'm Jon Oney, your guide on this journey through the enthralling world of video SEO. We'll dissect the nuts and bolts of optimizing your video content with the right keywords, compelling titles, and the game-changing impact of transcripts and captions. By the end, you'll understand that video isn't just a piece of your content puzzle—it's the cornerstone.Imagine a world where your message resonates powerfully through the vibrant medium of video. In our latest episode, we share the inspiring tale of 'Rebuild Haiti Better', a hypothetical nonprofit whose mission and reach are amplified through savvy video marketing. I'll walk you through how they harnessed the visual narrative to captivate an audience and climb the SEO rankings, increasing web traffic, and forming connections with a broader community. As we wrap up, you'll be left with no doubts about the essential role video content plays in today's digital realm, for nonprofits and businesses alike, looking to make a lasting impression online.Follow us https://www.facebook.com/CreativeStudioProductionsMN https://www.instagram.com/creative.studio.productions/ https://www.linkedin.com/company/77732966/https://www.tiktok.com/@iamonjo Creative Studio Production's Website www.cspmn.com ©2024 Creative Studio Productions. All rights reserved.

Craig Campbell inspired me to get into producing videos and doing podcasting. I remember Craig telling me that video was a powerful tool for SEO but I didn't realize that it was a significant part of his sales and affiliate funnels. In this episode we also talk about masterminds and why he runs a mastermind group along with the benefits of being in one.

Zuerst schauen wir uns an, warum YouTube so einzigartig ist. Mit Milliarden von Nutzern und einer unvorstellbaren Menge an täglichem Traffic ist YouTube ein Paradies für Marketer. Hier kannst du nicht nur ein breites Publikum erreichen, sondern auch gezielt deine Zielgruppe ansprechen. Ich nutze YouTube jetzt auch. Ich hatte tatsächlich super große Ängste! Erstens ist die Reichweite enorm. YouTube erreicht mehr Menschen im Alter von 18 bis 49 Jahren als jedes Kabelnetz in den USA – und das ist nur ein Markt! Egal, in welchem Land du bist oder welche Zielgruppe du ansprichst, die Chancen stehen gut, dass sie auf YouTube aktiv sind. Zweitens geht es um die Vielfalt der Inhalte. Von How-To-Videos über Produktbewertungen bis hin zu Bildungsinhalten – YouTube hat für jeden etwas zu bieten. Das bedeutet, dass du Inhalte erstellen kannst, die genau auf die Interessen und Bedürfnisse deiner Zielgruppe zugeschnitten sind. Und schließlich – YouTube ist nicht nur eine Video-Plattform, es ist auch eine soziale Plattform. Die Nutzer können mit deinen Inhalten interagieren, Kommentare hinterlassen und sie teilen. Das schafft eine direkte Verbindung zu deinem Publikum und gibt dir wertvolles Feedback für deine Marketingstrategie. Ein wesentlicher Aspekt, wenn es um YouTube geht, ist die Content-Strategie. Es geht nicht einfach darum, irgendwelche Videos hochzuladen. Deine Videos sollten eine klare Botschaft vermitteln, die sowohl informiert als auch unterhält, und dabei deine Marke und dein Angebot perfekt repräsentieren. Die Qualität der Inhalte ist ebenfalls entscheidend. Dies bezieht sich nicht nur auf die technische Qualität des Videos, sondern auch auf den Inhalt selbst. Deine Videos sollten gut recherchiert, gut strukturiert und visuell ansprechend sein. Denke daran, dass jedes Video deine Marke repräsentiert. Schließlich geht es um Konsistenz. Regelmäßiges Posten hilft dabei, ein treues Publikum aufzubauen. Deine Zuschauer sollten wissen, wann sie neues Material von dir erwarten können, sei es wöchentlich, zweiwöchentlich oder monatlich. Neben den Strategien ist es auch wichtig, die technischen Aspekte von YouTube zu verstehen. Dabei ist es wichtig Video SEO, gute Thumbnails zu nutzen und gute Formatierungen. Es geht nicht nur darum, Inhalte hochzuladen. Es geht darum, Inhalte zu schaffen, die gesehen, geteilt und diskutiert werden. Wie man das erreicht, besprechen wir jetzt. Eine starke Community ist entscheidend für den Erfolg auf YouTube. Es geht nicht nur darum, Zuschauer zu gewinnen, sondern sie in treue Fans zu verwandeln. Das erreicht man durch regelmäßige Interaktion, authentische Inhalte und das Eingehen auf Feedback. Zum Abschluss unseres heutigen Themas sprechen wir über die Zukunft von YouTube im Marketing und wie du dich auf die kommenden Trends vorbereiten kannst. YouTube ist eine dynamische Plattform, die sich ständig weiterentwickelt, und es ist entscheidend, am Ball zu bleiben, um erfolgreich zu sein. Profitiere von deiner OMNIPRÄSENZ für dein Business → Sichere dir das Gruppenprogramm OMNIPRÄSENZ OFFENSIVE: ⁠https://luisa-kohlhas.de/omnipraesenz-offensive/⁠ Sichere dir die Omnipräsenz Audio Roadmap: → Jetzt für 0€ sichern ⁠https://luisa-kohlhas.de/omnipraesenz-audio-roadmap/⁠ Du benötigst Unterstützung? Dann buche dir hier einen Termin. → Jetzt für 0€ buchen: ⁠https://luisa-kohlhas.de/beratung/⁠ → Folge mir auf Instagram für Einblicke hinter die Kulissen: ⁠https://www.instagram.com/luisa.kohlhas/⁠ Im Podcast Pin Thoughts erfährst du, wie du eine automatisierte Omnipräsenz erfolgreich nutzt. Mit diesem Podcast erreichst du mehr Reichweite, Traffic und Umsatz. Pinterest bietet für dein Business oder deinen Online Shop eine Chance auf mehr Sichtbarkeit. Nutze eine Omnipräsenz, um deine Selbstständigkeit und dein Online Business effektiv zu vermarkten. --- Send in a voice message: https://podcasters.spotify.com/pod/show/luisakohlhas/message

Episode 173 of The Smart Agents Podcast features Atiba de Souza, the brilliant video marketing expert and CEO of Client Attraction Pros. 

In dieser spannenden Folge spreche ich, Florian, mit Emanuel Goldstein, einem echten SEO-Experten und Mitinhaber der Agentur SEO Conception. Wir tauchen tief in das Zusammenspiel von Video und SEO ein und decken dabei auf, wie genau diese beiden Welten miteinander verknüpft sind. Du fragst Dich, warum Videos auf Deiner Unternehmenswebsite so einen enormen Mehrwert bieten? Emanuel und ich enthüllen, dass kurze, prägnante Videoclips oft effektiver sind als lange Textblöcke. Doch Vorsicht – es kommt stark darauf an, wo diese Videos platziert werden. Wir diskutieren die Vor- und Nachteile von Hosting-Optionen, sei es auf dem eigenen Server oder auf Plattformen wie YouTube, und wie diese Wahl die Ladezeit Deiner Seite und damit das SEO-Ranking beeinflusst. Aber Achtung: Die Einbindung von YouTube-Videos bringt auch gewisse Herausforderungen mit sich, insbesondere im Hinblick auf die DSGVO. Wir decken die Fallstricke auf und zeigen Dir, wie Du sie vermeiden kannst. Außerdem erfährst Du in dieser Folge: - Was bei der Produktion von Website-Videos unverzichtbar ist. - Warum kurze Videoclips eine stärkere Wirkung haben. - Wie weit KI in Suchmaschinen bereits Videos für das SEO Ranking analysiert. - Warum eine zu starke Selbstdarstellung Deines Unternehmens dem SEO Ranking schaden kann. - Wie sich das SEO Ranking verändert hat und warum jede Seite wie eine Startseite behandelt werden sollte. - Das Allerwichtigste, was Du über Videos auf Deiner Website wissen musst. Möchtest Du, dass Dein Angebot oder Deine Website in Suchmaschinen besser gefunden wird und somit mehr Kunden erreicht? Dann ist diese Podcastfolge ein absolutes Muss für Dich. Schalte ein und entdecke, wie Du das volle Potential von Videos für Dein SEO nutzen kannst! Emanuel bei LinkedIn: https://www.linkedin.com/in/emanuel-goldstein/ Emanuels Website: https://seo-conception.com/ ________________________________________________________ Du hast ein Thema rund um die Digitalisierung von Training & Unternehmenskommunikation, zu dem Du gerne einmal einen Podcast mit mir hören möchtest? Oder Du hast spannende Inhalte zum Thema und möchtest gerne mal Gast in meinem Podcast sein? Dann schreib mir an podcast@webinar-profi.de Ich wünsche Dir viel Spaß beim Hören und freue mich auf Dein Feedback!

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We're super excited this week to bring you an in-depth conversation with the man often referred to as the Content Superman - Atiba de Souza! Dive into this powerful discussion as Atiba peels back the layers on Video SEO, reveals how nonprofits can make the most of TikTok, and offers crucial tips to naturally attract more eyes to your content. This episode is an absolute must-listen! Episode Notes: wowdigital.com/068 #videocontent #videoseo #atibadesouza

I had the pleasure of featuring Atiba de Souza on the We Don't PLAY podcast show to discuss on how to dominate search engine optimization and social media for your brand. Key Points Discussed: - Video SEO - TikTok SEO - Digital Marketing Best Practices - Organic Traffic - SEO in General - Repurposing Content and creating an Omnipresent Social Existence - How to Dominate Social Media for Your Brand-Customer Journey About Atiba With other 25 years of experience, he specializes in giving your audience a TON of value and actionable tips in minutes. The Power of Video SEO and How it Helps You Attract the Right Clients How Brand Dominate Social Media Without Creating More Content How to Sexify Content That Flopped The Future of SEO DID YOU KNOW? AD Break: Grab all your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FAMOLOGY luxury lounge & sleepwear for the whole family⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Resources: Schedule a ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠strategy meeting with Favour Obasi-ike today⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and let's get your marketing plan started correctly at your earliest convenience. Click ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for more information ℹ️ More Resources: SEO Newsfeed: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Read our monthly newsletters to stay updated with SEO and marketing in 2023.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Listen to the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠We Don't PLAY podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠wedontplaypodcast.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Favour Obasi-ike ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://zaap.bio/flaevbeatz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Rate this Podcast: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ratethispodcast.com/wedontplay⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Visit our Official Website for your Digital Marketing & SEO needs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.playinc.online⁠⁠⁠ --- Send in a voice message: https://podcasters.spotify.com/pod/show/wedontplay/message

Andy Crestodina, Co-Founder and CMO of Orbit Media, talks about how to take advantage of changes to the SERP. If your SEO strategy is still based on topping the results in terms of the traditional 10 blue links, you're likely to get overshadowed on the SERPs. In reality, the SERP is moving towards being a more visual experience, so the more that you understand what's going on with the SERP and user intent, the more you'll understand what content formats you need to be producing to stay relevant. Today, Andy discusses non-obvious uses of video in the SERP. Show NotesConnect With: Andy Crestodina: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Atiba De Souza has spent the last 25 years running an exclusive agency that got regional and national brands ranked on page 1 of Google. A chance encounter with Kasim Aslam changed his world. Listen to this episode to find out how.

Some Things Are More Important Than Content Creation Today's episode is different. It's about real life and how that impacts you as a creator. "Unlock Your YouTube Success with TubeBuddy: Skyrocket Your Channel Growth Effortlessly!

Md Parvez Professional Digital Marketer MD. Parvez Hossain I am a professional digital & social media marketer. I can do Grow any Youtube Channel & Facebook page. Youtube Channel:- I can do Create, setup & Monetize Professional Youtube Channel. Able to do Video SEO. That means create Video related Title, Description, tag, Thumbnail, end screen, ad card, create subtitle by 2 extension for increase Views & subscriber. At the same time, I will do Off page seo. That means will do share video in lots of social media site for increase Views, subscriber and Comment. Facebook Marketing:- I know How to create & Promote a Facebook business page. Also know, how to setup username, Description, logo, cover photo, ad website, Shop, page Marketing, increase follower, run ads campaign for increase products sales etc. Same time, I can grow any social media site. Like facebook, Instagram, Twitter, LinkedIn etc I know all Hidden Tips for grow a Business. If you want to grow your Channel, business and increase sales. Then I will Help You. Thank You. https://www.facebook.com/profile.php?... https://youtu.be/RkJGuxaTwfc https://rumble.com/v1vh3z2-md-parvez-... https://spotifyanchor-web.app.link/e/... #professional #digital #marketer --- Send in a voice message: https://anchor.fm/jack-bosma3/message Support this podcast: https://anchor.fm/jack-bosma3/support

In this episode, I talk about ways that you can find keywords for YouTube videos and SEO that helps you rank in Google Search, as well as YouTube search results. Your small business should be on YouTube, but you are not sure how? Listen to get a few actionable items that you can do with little effort in order to get traffic to your YouTube channel. Sign up for a consultation https://www.a1contentservices.com Click To Support My Podcast - start your Amazon shopping with my link, it's FREE and helps support my PODCAST Thanks for listening. https://www.twitter.com/a1content - continue the conversation with #a1content https://www.tiktok.com/@a1content *using my affiliate links will earn me a small commission without costing you anything additional while shopping. Thank you for supporting! More Info: https://searchengineland.com/youtube-seo-find-traffic-generating-keywords-389947 --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/a1content-marketing-seo/message

Md Parvez Professional Digital Marketer MD. Parvez Hossain I am a professional digital & social media marketer. I can do Grow any Youtube Channel & Facebook page. Youtube Channel:- I can do Create, setup & Monetize Professional Youtube Channel. Able to do Video SEO. That means create Video related Title, Description, tag, Thumbnail, end screen, ad card, create subtitle by 2 extension for increase Views & subscriber. At the same time, I will do Off page seo. That means will do share video in lots of social media site for increase Views, subscriber and Comment. Facebook Marketing:- I know How to create & Promote a Facebook business page. Also know, how to setup username, Description, logo, cover photo, ad website, Shop, page Marketing, increase follower, run ads campaign for increase products sales etc. Same time, I can grow any social media site. Like facebook, Instagram, Twitter, LinkedIn etc I know all Hidden Tips for grow a Business. If you want to grow your Channel, business and increase sales. Then I will Help You. Thank You. https://www.facebook.com/profile.php?id=100011741509462 https://youtu.be/RkJGuxaTwfc https://rumble.com/v1vh3z2-md-parvez-professional-digital-marketer.html --- Send in a voice message: https://anchor.fm/jack-bosma3/message Support this podcast: https://anchor.fm/jack-bosma3/support

In this episode of Chasing the Insights, I talk to video and SEO guru Atiba de Souza. Atiba talks to us about an underappreciated superpower that we can have as an entrepreneur, Video SEO. Atiba de Souza started his career in internet-based search in 1996. In the early 2000's he consulted for several government agencies (INS, EPA, DLA, and several military departments) and led teams that designed and built search tools. For the EPA, in 2001, Atiba and his team built a $10 million dollar system that allowed the EPA to easily search their data agency-wide. After almost 10 years in the government sector, Atiba turned to the private sector and the burgeoning field of SEO. Using a unique method of blending storytelling with search keywords Atiba has helped rank over 10,000 pages on Google's Page 1 for various search terms.

Looking to rank your youtube videos higher and get more views? Check out this video for some tips on how to do just that!    In this video, I'll show you the best way to upload your videos so that they rank higher in search results and get more views.

Video and SEO! It's been my long time bigger differentiator for why video is so important for a business. THEE SEO factor! My guest Atiba de Suza founder of Client Attraction Pros, pivoted his agency to focus on Video Marketing as the main form of content to drive results for his clients. This is a must listen. We talk Video, SEO and where search is going in the not too distant future to beyond! Just in case you don't know what Magnfi is. Magnfi is a video software platform that automates the process of capturing video testimonials, creating original branded videos, mini explainer videos with our Story Video tool, sending Video Email, and creating Video Messages. Giving you/your business the “Videossentials” you need for success! We white label our platform to businesses wanting their own internal video platform or businesses that to re-sell, such as digital marketing agencies that want their own in-house video service offering, they no longer want to outsource. Learn more about white labeling by clicking here: https://magnfi.com/video-testimonial-software-agency-white-label/

If you would like to get the links and show notes for this episode, click on the link below: https://www.designerdiscussions.com/episodes/episode-62-Video-SEO-Tips-for-Designers

Tips this week include: • Issues with the Cloudflare interface and plugin being out of sync • A tutorial on how to do the Yoast SEO database optimization and when to check it • I'm delighted to report that we are wrapping up our PHP 8 tests • Results of the GA4 mini course survey • What's up with the new Video SEO report in GSC, and why not to act on it • Cloudways hosting is being acquired by DigitalOcean • Will foodie sites get hit with Google's Helpful Content Update? • What's up with the serious problem of internal search spam and IndexNow • How a lack of proper site security is contributing to poor SEO • Why the breaks were put on WebP by default for images in WP 6.1

Andy Crestodina, Co-Founder and CMO of Orbit Media, talks about how to take advantage of changes to the SERP. If your SEO strategy is still based on topping the results in terms of the traditional 10 blue links, you're likely to get overshadowed on the SERPs. In reality, the SERP is moving towards being a more visual experience, so the more that you understand what's going on with the SERP and user intent, the more you'll understand what content formats you need to be producing to stay relevant. Today, Andy discusses non-obvious uses of video in the SERP. Show NotesConnect With: Andy Crestodina: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In episode #2172, we share a list of the best free SEO tools for anyone starting out with an online business. If you want to hear about tools for video, keywords, email collection, and more, you have come to the right place. Tune in to hear the complete list and boost your traffic today! TIME-STAMPED SHOW NOTES: [00:20] Today's topic: The Best Free SEO Tools for Beginners. [00:27] A little bit of self-promotion for Ubersuggest! [01:04] Why you should check out Google Search Console. [01:19] Video SEO tools such as vidIQ, and TubeBuddy. [01:41] Tracking metrics with Google Data Studio in order to get clear on ROI.  [02:00] How AnswerThePublic can help you find the most popular questions being asked. [02:22] Examples of email collection tools and how these can boost your reach. [02:52] A reminder about the power of Backlinko's Exploding Topics! [03:07] Why brands need to keep an eye on Google Trends. [03:38] That's it for today! [03:40] Go to https://www.marketingschool.io/live to apply for our live event! Links Mentioned in Today's Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Ubersuggest  Google Search Console vidIQ TubeBuddy  Google Data Studio  AnswerThePublic  OptinMonster Hello Bar Sumo  Exploding Topics Banklinko Google Trends   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu    

It's no secret that today's internet users would rather watch a video than read a blog post. So why aren't you creating and optimizing your videos for search and ranking? On today's episode, host Mark de Grasse and Atiba de Souza talk about SEO for video and what marketers can do to produce engaging and relevant video content for optimal reach. Atiba explains that while video content is a gold mine, you need an SEO strategy to capture viewers' attention and get more eyes on your video. If you've spent time and money producing and editing a video, only for it to rank poorly, it's not a content thing. It's an SEO thing.  Tune in as we explore how to get the most out of video SEO, what you can do to improve your video rankings, and the benefits of implementing a high-performing SEO strategy.  IN THIS EPISODE, YOU'LL LEARN:  The changes happening in the world of video SEO Understand that SEO begins by creating really good content Why the future of SEO is video and not written content The benefits of creating super-targeted content How to create click-worthy videos Reasons your videos need SRT subtitles Effective ways to repurpose your video content Consistency is key when building authority for your brand LINKS AND RESOURCES MENTIONED IN THIS EPISODE:https://www.linkedin.com/in/atibadesouza/ (Atiba's LinkedIn) https://www.instagram.com/atibadesouza/?fbclid=IwAR1WxZVN7MvfqvfNwYWsyw7gW5SE90JOGmbuw_Qt6NvTF9B9VnfOhdKYNMw (Atiba's Instagram ) https://clientattractionpros.com/ (Clientattractionpros.com) This Month's Sponsors:https://conversionfanatics.com/ (Conversion Fanatics - Conversion Rate Optimization Agency) https://www.botbuilders.com/ (BotBuilders) - https://botwebinar.com (Free Training) More Resources from Scalablehttps://scalable.co?utm_source=digitalmarketer-podcast&utm_medium=podcast&utm_campaign=lead-gen ([Free Guide & Assessment] 7 Levels of Scale) https://scalable.co/free-epic-challenge/?utm_source=digitalmarketer-podcast&utm_medium=podcast&utm_campaign=lead-gen (FREE EPIC Challenge) More Shows You'll Lovehttps://perpetualtraffic.com/ (Perpetual Traffic) - The #1 podcast for learning paid traffic and improving your conversions! https://businesslunchpodcast.com/ (Business Lunch) - Sit down every week some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode: Generate Leads on Instagram via Automation Learn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com

It's no secret that today's internet users would rather watch a video than read a blog post. So why aren't you creating and optimizing your videos for search and ranking?On today's episode, host Mark de Grasse and Atiba de Souza talk about SEO for video and what marketers can do to produce engaging and relevant video content for optimal reach. Atiba explains that while video content is a gold mine, you need an SEO strategy to capture viewers' attention and get more eyes on your video.If you've spent time and money producing and editing a video, only for it to rank poorly, it's not a content thing. It's an SEO thing. Tune in as we explore how to get the most out of video SEO, what you can do to improve your video rankings, and the benefits of implementing a high-performing SEO strategy. IN THIS EPISODE, YOU'LL LEARN: The changes happening in the world of video SEOUnderstand that SEO begins by creating really good contentWhy the future of SEO is video and not written contentThe benefits of creating super-targeted contentHow to create click-worthy videosReasons your videos need SRT subtitlesEffective ways to repurpose your video contentConsistency is key when building authority for your brandLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Atiba's LinkedInAtiba's Instagram Clientattractionpros.comThis Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

Heba Ashour talks with Jason Barnard about how international image/video search works. Heba Ashour is Principal Program Manager Lead of Multimedia Search Ranking and Platform at Microsoft Bing. She is an experienced leader, technology manager, technical visionary, and passionate about using technology to democratise access to information, services, and opportunities. Heba focuses on providing users of search services around the world with engaging images/videos that match their exact intent in every scenario, empowering them to be informed, entertained, save money, and succeed. Previously, she worked at Microsoft Research's Advanced Technology Lab in Cairo, where she turned various research technologies into features that were integrated into various Microsoft products. In this delightful episode, Heba Ashour and Jason Barnard discuss how search engine users around the world are increasingly using visual and video search to get a quick and accurate answers to their questions and solutions to their problems. Heba explains that Bing's massive technology advances and overcoming bandwidth and technology limitations have vastly increased their capacity to deliver the most relevant results for users' search queries, regardless of the language they use. And that drives user demand, expanding expectations, and an increasingly immersive, multimedia user experience on search engines like Bing and Google. That said, even in the modern world of Search (circa 2022), text search is still heavily used… but to what extent is image and video search really making a difference, is it replacing or supplementing text searches and how do the two interact? Then, as people get busier and busier in this fast-paced world, and as search engines like Bing get better exponentially at understanding the contents, will we see an increasing shift towards image and video search. As a wonderful bonus, towards the end you'll learn more about the importance of human intelligence and human annotators in machine learning… and do the algorithms have aesthetic appreciation of the images they are showing, and to what extent does that play into the results we see?. As always, the show ends with passing the baton… Heba sweetly hands over to next week's incredible guest, Mike Ulmer. What you'll learn from Heba Ashour 00:00 Heba Ashour and Jason Barnard00:39 Heba Ashour's Brand SERP from Bing03:20 Are We Shifting Away From Text Search to Image/Video Search?04:40 Bing Overcoming Bandwidth and Technology Limitations06:23 How International Language Affects Search07:30 What Does Bing Use for Indexing?09:11 How is Multi-Modal Represented in Semantic Space?10:27 What Does Semantic Space Mean?11:29 Will the Vector Space for a Given Semantic Term be Similar in Different Languages?12:17 How Does Culture Influence Textual Representation?13:33 Language Agnostic and Language Specific Aspects in Image/Video14:22 The Importance of Human Intelligence and Human Annotators in Machine Learning17:03 Human Annotations VS Automated Annotations24:57 Do Figure and FigCaption Tags (Semantic HTML5) Help Images and Video SEO?30:00 Do Publishers' Transcripts and Subtitling Help SEO?34:45 How Do Search Engines Understand Aesthetically Pleasing Images?36:30 The Concept of Super Resolution for Images38:39 Passing the Baton: Heba Ashour to Mike Ulmer Additional readinghttps://blogs.bing.com/search-quality-insights This episode was recorded live on video June 14th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Heba Ashour talks with Jason Barnard about how international image/video search works. Heba Ashour is Principal Program Manager Lead of Multimedia Search Ranking and Platform at Microsoft Bing. She is an experienced leader, technology manager, technical visionary, and passionate about using technology to democratise access to information, services, and opportunities. Heba focuses on providing users of search services around the world with engaging images/videos that match their exact intent in every scenario, empowering them to be informed, entertained, save money, and succeed. Previously, she worked at Microsoft Research's Advanced Technology Lab in Cairo, where she turned various research technologies into features that were integrated into various Microsoft products. In this delightful episode, Heba Ashour and Jason Barnard discuss how search engine users around the world are increasingly using visual and video search to get a quick and accurate answers to their questions and solutions to their problems. Heba explains that Bing's massive technology advances and overcoming bandwidth and technology limitations have vastly increased their capacity to deliver the most relevant results for users' search queries, regardless of the language they use. And that drives user demand, expanding expectations, and an increasingly immersive, multimedia user experience on search engines like Bing and Google. That said, even in the modern world of Search (circa 2022), text search is still heavily used… but to what extent is image and video search really making a difference, is it replacing or supplementing text searches and how do the two interact? Then, as people get busier and busier in this fast-paced world, and as search engines like Bing get better exponentially at understanding the contents, will we see an increasing shift towards image and video search. As a wonderful bonus, towards the end you'll learn more about the importance of human intelligence and human annotators in machine learning… and do the algorithms have aesthetic appreciation of the images they are showing, and to what extent does that play into the results we see?. As always, the show ends with passing the baton… Heba sweetly hands over to next week's incredible guest, Mike Ulmer. What you'll learn from Heba Ashour 00:00 Heba Ashour and Jason Barnard00:39 Heba Ashour's Brand SERP from Bing03:20 Are We Shifting Away From Text Search to Image/Video Search?04:40 Bing Overcoming Bandwidth and Technology Limitations06:23 How International Language Affects Search07:30 What Does Bing Use for Indexing?09:11 How is Multi-Modal Represented in Semantic Space?10:27 What Does Semantic Space Mean?11:29 Will the Vector Space for a Given Semantic Term be Similar in Different Languages?12:17 How Does Culture Influence Textual Representation?13:33 Language Agnostic and Language Specific Aspects in Image/Video14:22 The Importance of Human Intelligence and Human Annotators in Machine Learning17:03 Human Annotations VS Automated Annotations24:57 Do Figure and FigCaption Tags (Semantic HTML5) Help Images and Video SEO?30:00 Do Publishers' Transcripts and Subtitling Help SEO?34:45 How Do Search Engines Understand Aesthetically Pleasing Images?36:30 The Concept of Super Resolution for Images38:39 Passing the Baton: Heba Ashour to Mike Ulmer This episode was recorded live on video June 14th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Heba Ashour talks with Jason Barnard about how international image/video search works. Heba Ashour is Principal Program Manager Lead of Multimedia Search Ranking and Platform at Microsoft Bing. She is an experienced leader, technology manager, technical visionary, and passionate about using technology to democratise access to information, services, and opportunities. Heba focuses on providing users of search services around the world with engaging images/videos that match their exact intent in every scenario, empowering them to be informed, entertained, save money, and succeed. Previously, she worked at Microsoft Research's Advanced Technology Lab in Cairo, where she turned various research technologies into features that were integrated into various Microsoft products. In this delightful episode, Heba Ashour and Jason Barnard discuss how search engine users around the world are increasingly using visual and video search to get a quick and accurate answers to their questions and solutions to their problems. Heba explains that Bing's massive technology advances and overcoming bandwidth and technology limitations have vastly increased their capacity to deliver the most relevant results for users' search queries, regardless of the language they use. And that drives user demand, expanding expectations, and an increasingly immersive, multimedia user experience on search engines like Bing and Google. That said, even in the modern world of Search (circa 2022), text search is still heavily used… but to what extent is image and video search really making a difference, is it replacing or supplementing text searches and how do the two interact? Then, as people get busier and busier in this fast-paced world, and as search engines like Bing get better exponentially at understanding the contents, will we see an increasing shift towards image and video search. As a wonderful bonus, towards the end you'll learn more about the importance of human intelligence and human annotators in machine learning… and do the algorithms have aesthetic appreciation of the images they are showing, and to what extent does that play into the results we see?. As always, the show ends with passing the baton… Heba sweetly hands over to next week's incredible guest, Mike Ulmer. What you'll learn from Heba Ashour 00:00 Heba Ashour and Jason Barnard00:39 Heba Ashour's Brand SERP from Bing03:20 Are We Shifting Away From Text Search to Image/Video Search?04:40 Bing Overcoming Bandwidth and Technology Limitations06:23 How International Language Affects Search07:30 What Does Bing Use for Indexing?09:11 How is Multi-Modal Represented in Semantic Space?10:27 What Does Semantic Space Mean?11:29 Will the Vector Space for a Given Semantic Term be Similar in Different Languages?12:17 How Does Culture Influence Textual Representation?13:33 Language Agnostic and Language Specific Aspects in Image/Video14:22 The Importance of Human Intelligence and Human Annotators in Machine Learning17:03 Human Annotations VS Automated Annotations24:57 Do Figure and FigCaption Tags (Semantic HTML5) Help Images and Video SEO?30:00 Do Publishers' Transcripts and Subtitling Help SEO?34:45 How Do Search Engines Understand Aesthetically Pleasing Images?36:30 The Concept of Super Resolution for Images38:39 Passing the Baton: Heba Ashour to Mike Ulmer Additional readinghttps://blogs.bing.com/search-quality-insights This episode was recorded live on video June 14th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Tips this week include: • Your last chance to get the full Gutenberg Ninja course is this week • How to build a content silo workshop coming up in the DIY SEO course • Proof that video SEO works • Why I'm looking into posting on Medium again • 2 free mini courses from The Tilt on Web3 and building audience and revenue • Free Canva alternative • Why I'm checking out JellySmack to follow content creator trends • Why we're not quite ready to update to WP 6.0 • What happened with the big Google May core update • How Microsoft got Duck Duck Go in trouble and what you need to avoid using • YouTube is now splitting out analytics by video type • TikTok now allows 3rd party management tools that you'll love using

In our advanced online world, videos aren't the wave of the future; they're our current and undeniable go-to for reaching and connecting with audiences right now. But you're a clinic owner, not a movie maker. Don't let that stop you!If creating videos seems way out of your wheelhouse, this episode is for you. And, guess what? Learning how to succeed at your video marketing campaign is easier than you think. We have the one and only guru of video marketing for the laypeople, Kara Kull, with us, and we're going over all the steps to take to make videos that appeal to your audience in the most authentic way. Kara helps small businesses create desirable content that leads to success, and her insight will prove an invaluable resource in your video creation efforts. Here's what you can expect to take away from this episode:Three easy things to do to make going on video way easierHow niching down will increase engagement The biggest mistake newbies make The must-have tools for getting startedThe #1 tip for being “yourself” on camera And moreShow Notes:[00:03:00] Do I have to use TikTok and Instagram for my videos? [00:03:44] TikTok is just a bunch of funny dances, no? Not always. There's a huge sector for education, and that sector is expanding, and you and your clinic need to be involved in that expansion. [00:05:22] Okay, so I don't know what I'm doing; how do I get started making videos? [00:06:33] How do I psych myself up to get the video marketing going? [00:09:56] What's the next tip for creating excellent marketing videos? [00:12:02] What's the most important step when creating a video? [00:14:59] Isn't my audience everyone?[00:16:30] Aren't niches going to take away some business?[00:18:24] What are the common mistakes made by new video creators?[00:22:00] What should I definitely have in my videos?[00:23:35] What are the tools you need to get started making videos?[00:25:21] What are three tools to help with my editing? [00:26:13] What are the best ways to be (or pretend to be) confident on camera? [00:28:33] What are other ways I can increase my online presence? Check out our free masterclass Five SEO Secrets to Owning the First Page of Google Without Buying Ads[00:29:40] Want to suggest a topic or guest? Let's Stay Connected: Website Free SEO Training

About this episodeIn this episode of Digital Marketing Victories podcast, we talk to Patrick Frank from PatchBay Media, a professional video producer since 2009 and author of Zoom Out: The Video-First Playbook. We talk about how businesses and event organizers had to switch to organizing meetings and events online since the beginning of the COVID-19 pandemic. During the interview, Patrick also gave away his most recommended tools and apps that you can use to optimize your marketing strategy.So if you are interested in learning about utilizing videos in your business to persuade others, then this episode is for you.Key takeawaysWhy you might want to think about replacing PowerPoint and Zoom with alternatives that are more engaging and persuasive.Why companies from various industries should start making videos, and how to get more comfortable adding video production to your workflow.How to think through new tools and tactics to become a more effective virtual speaker.How marketers can become more effective by using videos as well as more interactive virtual events.Connect with Patrick FrankVisit Patrick's personal website and download a free sample of his book.Visit the Patchbay Media websiteFollow Patrick on TwitterConnect with Patrick on LinkedInSubscribe to Patrick's newsletterPurchase Patrick's new book Zoom Out: The Video-First PlaybookResources mentioned during this episode:Edit Video Calls - Turn your everyday Zoom calls into shareable videos for marketing and trainingSocial Video Studio - Unlimited done-for-you social videos for agenciesMilk Video - Turn long-form video into highlightsbonjoro: A mobile app that allows users to easily record a personal video, add a message, and send it right to their customer's email inboxPrezi Video: Let's you show your content on-screen with your video callsDovetail: User research analysis and repository platform.Hopin: A virtual venue with multiple interactive areas that are optimized for connecting and engagingRun The World helps you host virtual conferences, talks, and happy hoursGather: Virtual spaces for more meaningful human connectionsBidsketch: Easily create professional proposalsProposify: Proposal softwareThank you for listening! If you'd like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast. 

Paul Andre de Vera talks with Jason Barnard about video SEO to launch your YouTube show. Paul Andre de Vera is the founder and host of the SEO Video Show, a YouTube channel that attracted a thousand subscribers and 4000 hours of watch time in just 6 months! Creating a YouTube Channel dedicated for live streaming events is a super groovy idea with enormous benefits namely:  Increasing your online reachCollaborate with other industry experts (bringing their audience to your channel)Connecting with your audiences in real time!Establishing your brandMonetization and more… But the problem comes when it's time to launch the channel, grow the subscribers, rank the videos and keep the audience watching until you click the button to end the livestream. Paul breaks down his awesomely effective strategies starting from his pre-launching activities, to his video SEO tactics, to how he ultra-optimises his YouTube show. So, if you're planning to launch your YouTube show, this is the podcast episode for you ;) Hmmm, already launched your YouTube show years ago? Paul says it's not too late! So you better listen in for the amazing optimisation, engagement and visibility tips he  shares. Paul ends the show with a great boxing-announcer-style presentation of next week's guest. Super delightful! What you'll learn from Paul Andre de Vera 00:00 Paul Andre de Vera and Jason Barnard00:37 Paul Andre de Vera's Brand SERP and video verticals03:16 Video SEO to Launch Your YouTube Show04:13 How the quality rater guidelines apply to YouTube06:48 Planning the first show comes with a script ;)08:45 Why Paul has a wait period at the beginning of each show10:02 Spicing up the show with camera, sound stingers and vocal effects10:44 Why do viewers stick around until the end?11:33 Building a channel from 0 to 200014:44 Video SEO tip 1: Use GMB as your video location16:02 Video SEO tip 2: Add MetaData17:07 Video SEO tip 3: Speak your keywords19:38 How to grow YouTube subscribers with LinkedIn21:22 Listen to your subscribers24:27 Video SEO tip 4: How to increase watch time25:23 Interruptions prolongs audience attention span28:53 Ranking shows on multiple search terms30:18 Does Google make a value judgment on the quality of your thumbnails?32:33 Video SEO tip 5: Leveraging other channels to improve channel visibility37:38 Video SEO tip 6: use keywords in your timestamps39:17 Video SEO tip 7: Aim for long-tail keywords41:08 Authority as a ranking factor on YouTube42:40 Final word - Google and YouTube evolve in tandem This episode was recorded live on video October 26th 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Paul Andre de Vera talks with Jason Barnard about video SEO to launch your YouTube show. Paul Andre de Vera is the founder and host of the SEO Video Show, a YouTube channel that attracted a thousand subscribers and 4000 hours of watch time in just 6 months! Creating a YouTube Channel dedicated for live streaming events is a super groovy idea with enormous benefits namely:  Increasing your online reachCollaborate with other industry experts (bringing their audience to your channel)Connecting with your audiences in real time!Establishing your brandMonetization and more… But the problem comes when it's time to launch the channel, grow the subscribers, rank the videos and keep the audience watching until you click the button to end the livestream. Paul breaks down his awesomely effective strategies starting from his pre-launching activities, to his video SEO tactics, to how he ultra-optimises his YouTube show. So, if you're planning to launch your YouTube show, this is the podcast episode for you ;) Hmmm, already launched your YouTube show years ago? Paul says it's not too late! So you better listen in for the amazing optimisation, engagement and visibility tips he  shares. Paul ends the show with a great boxing-announcer-style presentation of next week's guest. Super delightful! What you'll learn from Paul Andre de Vera 00:00 Paul Andre de Vera and Jason Barnard00:37 Paul Andre de Vera's Brand SERP and video verticals03:16 Video SEO to Launch Your YouTube Show04:13 How the quality rater guidelines apply to YouTube06:48 Planning the first show comes with a script ;)08:45 Why Paul has a wait period at the beginning of each show10:02 Spicing up the show with camera, sound stingers and vocal effects10:44 Why do viewers stick around until the end?11:33 Building a channel from 0 to 200014:44 Video SEO tip 1: Use GMB as your video location16:02 Video SEO tip 2: Add MetaData17:07 Video SEO tip 3: Speak your keywords19:38 How to grow YouTube subscribers with LinkedIn21:22 Listen to your subscribers24:27 Video SEO tip 4: How to increase watch time25:23 Interruptions prolongs audience attention span28:53 Ranking shows on multiple search terms30:18 Does Google make a value judgment on the quality of your thumbnails?32:33 Video SEO tip 5: Leveraging other channels to improve channel visibility37:38 Video SEO tip 6: use keywords in your timestamps39:17 Video SEO tip 7: Aim for long-tail keywords41:08 Authority as a ranking factor on YouTube42:40 Final word - Google and YouTube evolve in tandem This episode was recorded live on video October 26th 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Phil Nottingham is a video and brand marketing specialist. In this episode, Joost and Phil will cover the following topics related to video SEO and online video strategy. Timestamps indicate when the topic comes up in the recording.Topics3:37 - What makes Video SEO so hard?6:40 - Scaling up with video10:26 - Hosting your videos on YouTube15.16 - Combining multiple content forms in a strategy18:17 - Video strategies for Facebook 20:00 - Facebook live and YouTube live 21:55 - Long-form live video content23:57 - General applicable forms of video content27.05 - Acting tips30:05 - Using an autocue or not?33.00 - Technical side of Video SEO 38.40 - How Phil keeps up with video developments

Episode 81 - There seems to be an ongoing trend from video creators and consumers in that closed captions on YouTube are not accurate, so it's not worth worrying about.What?!? Why do you think it's not accurate? The responsibility of accurate video captions relies on you as the creator, not the technology that is creation auto-captions (aka CRAPtions).Not only should all video creators take closed captions seriously, but if you are relying on some kind of artificial intelligence and machine learning to do the work for you, it will never be accurate. So take ownership of your content and make it accurate.For transcripts plus links to relevant sources or even to watch the video version of this podcast, visit this episode page.What do you think about this episode? Share it with a friend if you found it interesting.TwitterInstagramFacebookYouTubeYou can also be a Patreon of Hear Me Out! [CC] to help spread the message of deaf awareness, bridge the gap between the hearing and deaf worlds and receive perks along the way by being part of my Patreon page.Support the show (https://www.patreon.com/IamAhmedKhalifa)

The script is written, graphics are designed, music is chosen, filming is complete, and editing is done. Time to hit publish on your shiny new video and watch the views roll in! And then...crickets.Video content takes more time and energy than almost any other type. So watching those views sit at a standstill day after day is maddening! To be successful with video, creators need to take a different approach to most other types of content. So in this episode, I give you some useful and actionable tips you can use to get the most out of your videos and start seeing results.Links mentioned in the show:Kapwing: https://www.kapwing.com/TubeBuddy (Only for Chrome Users): https://chrome.google.com/webstore/detail/tubebuddy/mhkhmbddkmdggbhaaaodilponhnccicb?hl=en-USGeneral Info:Would you like to listen via YouTube? Go here and subscribe to our channel: https://www.youtube.com/channel/UC97CxzX4YnOazsF39DOe34AIf you want to get a hold of us, or you would like to be a guest on our show simply click here: https://www.lbmsllc.com/contact-us/Is there a topic you would like us to cover? Send an email to info@lbmsllc.com or simply call 888-416-7752Want a free evaluation of your digital marketing presence? Simply click here: https://www.lbmsllc.com/marketing-consultation/and we'll connect with you as soon as possible.For a free copy of my book, 7 Steps to Recession-Proofing Your Business, click this link: https://www.lbmsllc.com/bookConnect With Us On Social Media:Facebook: https://www.facebook.com/lbmsllcInstagram: https://www.instagram.com/lbms4350/Twitter: https://twitter.com/lbmsllcLinkedIn: https://www.linkedin.com/company/local-business-marketing-solutionsAlignable: https://www.alignable.com/fanwood-nj/local-business-marketing-solutionsConnect With Frank Directly on LinkedIn: https://www.linkedin.com/in/fdemming/ Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Aleyda Solis with Jason Barnard at SMX West Aleyda Solis talks to Jason Barnard about optimising video for YouTube. There are three pillars: Relevance, Engagement and Retention. All based on understanding your audience, and creating videos that bring them value and that they want to consume. Sounds so simple. https://www.youtube.com/watch?v=tSZxcIxmSC0 Aleyda learned loads from producing her practical / how-to series : Crawling Mondays. The series has been very successful with her very niche audience (international SEO), which very much proves her point. Success on Youtube is all about playing the YouTube algorithm as a social algorithm. All about relevance, engagement and retention. The entire system works on the algo recommending according to direct user behaviour (shares, likes, watches, comments and channel retention…). Building communities around your brand on all sorts of channels then push the video out to them to get that user engagement right at the start… that boosts it up and gets it more recommendations to relevant people by the algorithm, and that creates a virtuous circle. Lastly, you should publish the video on your site. You lose nothing and gain visibility for your site outside the YouTube. Use Wistia to do that because it includes structured data that will give your thumbnails in Google SERPs… and Google can show both the YouTube and Wistia versions in their carousels. Along the way, Aleyda mentions boatloads of SEO tools and their functionalities.

Aleyda Solis with Jason Barnard at SMX West Aleyda Solis talks to Jason Barnard about optimising video for YouTube. There are three pillars: Relevance, Engagement and Retention. All based on understanding your audience, and creating videos that bring them value and that they want to consume. Sounds so simple. https://www.youtube.com/watch?v=tSZxcIxmSC0 Aleyda learned loads from producing her practical / how-to series : Crawling Mondays. The series has been very successful with her very niche audience (international SEO), which very much proves her point. Success on Youtube is all about playing the YouTube algorithm as a social algorithm. All about relevance, engagement and retention. The entire system works on the algo recommending according to direct user behaviour (shares, likes, watches, comments and channel retention…). Building communities around your brand on all sorts of channels then push the video out to them to get that user engagement right at the start… that boosts it up and gets it more recommendations to relevant people by the algorithm, and that creates a virtuous circle. Lastly, you should publish the video on your site. You lose nothing and gain visibility for your site outside the YouTube. Use Wistia to do that because it includes structured data that will give your thumbnails in Google SERPs… and Google can show both the YouTube and Wistia versions in their carousels. Along the way, Aleyda mentions boatloads of SEO tools and their functionalities.

In this episode, we chat with Aleyda Solis, International SEO consultant, speaker, author, as well as Founder of Orainti & Remoters.net.We discuss how she studied as a system engineer in Nicaragua and got her Masters in E-Commerce from the University of Salamanca in Spain, how her studies led her to become a web designer which eventually led her to SEO, going from agency to in-house to becoming an independent consultant, founding and managing her businesses, building her personal brand, public speaking, keeping up with her hectic schedule, why she loves travel (and food), and so much more.In the news we talk about getting more and better data exports in Google Search Console, and also a study published on Search Engine Journal entitled Unpacking the causal impact of Google's double-dipping featured snippet update.Finally, we have a deep dive into the topic of YouTube and Video SEO and Aleyda shares tips that she's learned from her YouTube series Crawling Mondays.

In today's episode, we talk with Andrew Cock-Starkey (better know as “Optimisey”). Andrew runs an SEO consultancy out of Cambridge, England working with clients all over the globe. He also runs one of the most popular SEO meet-ups in the UK.We talk about how Andrew's career began 20 years ago as a broadcast journalist working at the BBC with a focus on cricket and fut ball and how the emphasis placed on creating fresh and timely content around the sports stories of the day really opened his eyes to the power of building traffic online. Additionally, we talk about his time as Web Editor as Newsworks, his management of the website for the Marylebone Cricket Club (MCC), how it all led him to found his own SEO consultancy Optimisey, what it's like running the Optimisey SEO meeting, his Optimisey video series, and more.We also touch on the news that Google has started dropping a site's normal snippet when a featured snippet is displayed, as well as the sunsetting of support for data-vocabulary.org as a schema language.And last but not least, we dive into a few overlooked SEO fundamentals.

In this episode, the final episode of Season #1 of The Page 2 Podcast, we talk with Ross Hudgens, Founder and CEO of Siege Media. We cover his beginnings in the SEO world centering around link building around the time of the Penguin update, how he went from beginning his career on the corporate side to founding his own company, the challenges of being a business owner and entrepreneur. We also discuss the Siege Media video content strategy, how their amazing studio and video production quality comes together, if he ever feels any pressure being the face of most of the videos, and much more.

Jacob Stoops sits down with Cindy Krum, Founder and CEO of MobileMoxie, to discuss how she got into the industry, the founding of her company, as well as voice search, speakable structured data, SERP "Fraggles," working with developers, the importance of supplementing content with videos and audio, the future of SEO with a URL-less web, the challenges of being dyslexic, and much more.