This is Marketing Podcast

In this episode I catch up on the past year or so of my life and talk about what I think about the state of marketing. I’ll be honest, it’s more exciting to me now that it has been and I specifically get into Facebook Groups, Pages and YouTube. Thanks for still listening and let’s […]

June and July marks the end of one budget, and the beginning of the next. In this podcast, I discuss how I allocate my budget on traditional and digital marketing, what decisions go into my spend (I’ll give you a hint, it’s data) as well as some of the new ideas I am focusing on […]

As someone that works at a University, I get this question a lot, “How am I going to get and entry level marketing job with no experience?”. The reality is as a student, you not only have a lot of things you are doing every day that count as experience, but you also have the […]

Facebook remains one of the digital marketing channels that is a must have your your business. In this episode, I discuss how to build your audience by assessing the audience themselves, using the analytics tools within Facebook, converting users from other social channels and how to build your overall content strategy by testing content types.

I think that right now is the best time for YouTube be a part of your digital marketing strategy. Through subscribers, you can build an audience that not only engages and shares your videos, but also converts over to customers. In this episode, I discuss some tips that have helped me build my own YouTube […]

Storytelling isn’t a consideration you should have as part of your brand strategy, it should be your brand strategy. In this podcast, I discuss how you should discover and create content through storytelling about your brand. The first idea is to think about those stories that talk about how your business came to be. Tell […]

I’m not an expert in how to correctly build survey, but like many things in my career, I’ve learned by doing. In this podcast, I discuss in detail a market survey I am building to use at the University to better understand our brand, reputation and the buying decisions of students. I talk about using […]

Digital marketing can mean many things. Choosing the right channel, the right content and knowing what the goals are all things you can decide ahead of time. In this podcast, I discuss what I consider to be the three best digital marketing strategies for your business right now in 2018: Email, YouTube and Google Adwords. […]

The debate between Adwords and Facebook advertising isn’t so much whether one is better than the other, it’s more about which one is going to work better for your business. In this podcast, I discuss both platforms and provide some ideas for when to use either, or both.

I can be my own worst enemy with this statement, but, marketing isn’t hard. In fact, I think that anyone can be a marketing expert. When it comes to your business, you are the expert.  Tapping into the many marketing resources we have around us only enhances your knowledge of your business, and your ability […]

MBA programs seem like they are dime a dozen these days, but there is real value in getting an MBA. On this episode, I sit down with Nick Baran, a real MBA student that has a background as a teacher. We talk about why he made the choice to quit his career and pursue an […]

I literally just made this word up, I think. Adverterrorists is long for advertisers, and I don’t like either of them. In this episode, I’m pretty fired up, because I get 100 sales calls and emails a day, so I’m here to talk some shit about them. If you are in a marketing position or […]

As marketers, we can spend the rest of our lives producing reports for clients and executives, and if you are like me, you hate it. However, I spent some time looking for something to make my life easier when it comes to reporting and I might have found the single best online app for building […]

What is a Chatbot? How can a Chatbot help my business? All great questions, and all topics that I cover in this week’s episode. Chatbots are nothing new, but like with any technology they are becoming increasing important for our content strategy and communication strategy. With an increase in social media communications, our customer service […]

Youtube released a press release earlier this month talking about their changes to the YouTube Partnership Program. For those channels that do not have 1,000 subscribers and more than 4,000 hours of view time, you will no longer be able to monetize your videos. What does this mean to you as a business? In this […]

There is always going to be new technologies out there, augmented reality is one of those ones that I think has some real potential for marketing and branding. In this first episode of 2018, I talk about where and how AR can benefit your business, and discuss one of my favorite examples used on the […]

Goodbye 2017, hello 2018. In this episode, I talk about some of the trends I saw that I really enjoyed in marketing, and some of those learning moments I think we can all benefit for. All of those moment lead to what I think 2018 is going to bring us as marketers and really lay […]

30,000 podcasts listens might now seem like a big number, but from a YoY comparison, it’s a 387% increase in listens – I’ll take that stat any day. In 30,000 listens, I’ve been learning nonstop about podcasting, content and my audience, and in this episode, I share some of those learning moments. What they were, […]

It’s the holidays, and for some of you, it’s the most busiest time of the year! Black Friday is right around the corner and your marketing should already be firing on all cylinders. However, it’s not just your black Friday marketing we have to worry about, there is now Small Business Saturday marketing and Cyber […]

Social media is a great way to expose your brand to the masses, however, not all businesses know how to create a team that will post effective content to social channels. In this podcast, I talk about what that team should look like, how you can recruit users and what they should be focusing on […]

Facebook has announced that it is testing some changes in the news feed and how publishers content will show up in that feed. In this podcast, I discuss the Facebook publisher changes, and how that could potentially impact your social media strategy. I also discuss why you shouldn’t be afraid of changes on social media […]

I read article on Entrepreneur.com that talked about some statistics about the challenges faced by franchise, and I decided that this not only relates to them, but also to small businesses. In this podcast, I review those challenges. It covers everything from budget, content marketing, time, pay per click and brand reputation management. I discuss […]

Conversion funnel marketing is understanding the purchasing process for your users from start to finish. How does the funnel look from your first point of contact to the thank you page after they purchase? In this podcast, I talk about how you should start to think about your conversion funnel, and how marketing plays an […]

I decided to start a new monthly segment of the this is marketing podcast where I give my favorite app of the month. For this month, I chose Slack. A lot of you might have heard of it and never used it (that would be me a month ago) and some of you might have […]

For some of my listeners, sales don’t happen all year. Some sales occur around holiday seasons, or even just seasons (fall, winter, spring, summer). In this podcast, I talk about using digital marketing programs and some marketing strategy to build a comprehensive brand, marketing and advertising campaign around your business. This will ensure that when […]

Building a website is one thing, building a website that sells your product successfully is another. I’ve designed my share of both and in this podcast I talk about the design side of selling products, and the business side of selling products online. If you are just starting out as a business, this podcast will […]

We’ve all been to conferences, but have you gone to a conference and actually walked away with the most value that you believe that you could have? I have, and in this podcast, I give some tips that I think will make the next conference you attend the most valuable one that you have ever […]

I’m backing Instagram as one of those platforms that is going to have longevity to it because of their ability to adapt to the wants of users on other social media platforms. They took all the good from Twitter, Snapchat and even Facebook – their parent company – and turned it into one platform that […]

When it came to setting the wheels in motion to redesign our website it only took six words. Those six words didn’t just impact the next two years of my professional career, they changed everything about our marketing and brand strategy at Youngstown State University. At the eduWeb conference in Boston this year, I’ll talk […]

What the hell is a millennial anyway? Well, it’s a generation of people defined by their birth year that spans over 30 years. If you are asking me, I’m going to tell you, don’t waste your time marketing to generations. We build branding, marketing and advertising campaigns around the idea of personas that are unique […]

The hardest thing about social media for a business is keeping up. Having a strategy that keeps up with the demands of your social media audience, and the platform itself, can be tiring on your creative team. In this podcast, I discuss some ideas behind social media channels, including Snapchat, Twitter, Facebook and Instagram, that […]

Facebook can be a great asset to your overall brand strategy. In this podcast, I talk about using Facebook and a content strategy to build your brand. Doing so, will create a connection between you and your audience that encourages them to be brand ambassadors for your products and services. Consistency, content calendaring, media, repeat […]

Do you know how to market yourself? It’s not always the easiest to understand how to market yourself when it comes to telling your story to potential clients. In this episode, I talk about the strategy behind marketing yourself, including some ideas for promoting your ability on different social media channels, websites and through email. […]

What does a tagline mean to your business? Does it define your products, service or customer care? If it doesn’t, then why have it? In this episode, I discuss both sides of the argument to ditch your tagline, and give some ideas on why it’s not as important as every marketer makes it out to […]

I got a bit fired up in this episode because I’m sick of hearing from businesses that are getting taken to the bank by garbage digital marketing consultants and digital media companies. In this podcast, I talk about some tips for meeting with digital marketing consultants, questions to ask, sales pitches to avoid and knowing […]

I read a great article from TechCrunch this week about the digital marketing tech stack that I wanted to share. The tech stack for marketers has a lot of moving parts to it. From team collaboration to building user personas, understanding how the tech stack can monitor and provide valuable insights is an extremely important […]

It’s it ever a good time to rebrand you business? I think so. In fact, I think for almost every business, there is always a good time to rebrand and freshen up the look and feel of how you represent yourself. In this episode, I talk about a few steps to take in the rebranding […]

I recently came across an article in InsideHigherEd.com that talks about the idea of building emotional brands that I thought was terrific. In this article, it talks about the idea that customers don’t buy different, they buy special. This is something that is so important when we look internally to our own products and services, […]

In this podcast I share what I consider to be the secret sauce of marketing – relevancy and engaging. Without these two ingredients each time we share a piece of content, we are risking losing out on quality interactions with our audience. Although I do consider marketing to be full of different types of recipes, […]

I consider Micro Marketing to be any of the marketing that you are doing for your business that is targeting a smaller audience. Yes, in this podcast I do focus a lot of branding from the top of your business, but micro marketing can be very effective for your ROI. In this podcast, I talk […]

A marketers job is never finished, and neither is the amount of reports we have to provide for executives, clients and anyone else wondering what it is we do every day. In this episode, I discuss how to create marketing reports for executives. I focus on 3 main areas: social media data, organic versus paid […]

If you are in marketing, you have to be touching a Google product. AdWords, AdSense, Analytics, Data Studio or even webmaster told, something. The good news is Google is keeping up with their desktop platform updates by also updating their mobile apps. In today’s daily tip, I talk about the best marketing apps for Marketers […]

Staying organized in our day-to-day madness as marketers isn’t always easy. The good news is that we are usually in-tune with the latest and greatest apps within all types of organizations. Two apps that are imperative to my organizational skills and staying on task are Evernote and Any.do. In today’s This is Marketing Daily Tip, […]

I never would have thought we would be editing videos right from our mobile devices, but once again, the Internet proved me wrong. In today’s daily tip from This is Marketing, I talk about my two favorite video editing apps, WeVideo and InShot. Both apps are easy to use and produce video edits for social […]

If you hate adding #hashtags to social media as much as I do, then Hashme is the perfect marketing app for your device. In this week’s Best Apps for Marketers on the This is Marketing Daily to post I talk about how this app is built to easily scan for relevant terms related to a […]

All this week on the Daily Tip from This is Marketing, we will be talking about the best apps for marketers. To kick off the week, I’ll be talking about one of my favorite social media posting apps – Buffer. Buffer allows you to post to social media platforms, even at their free service level. […]

This week I had the opportunity to sit down with Michelle Jacobs and Matt Hertig of Alight Anlytics to discuss their platform, ChannelMix. ChannelMix aggregates clients’ marketing data from a huge number of sources. That way, those brands and agencies can see how their campaigns are working across a huge number channels. Matt and Michelle […]

The number one question I get from businesses that are redesigning their website is how much should it cost. It’s not a one size fits all process, which means neither is the cost to redesign. In today’s This is Marketing Daily tip, I talk about coat variations depending on what type of site you have, […]

When you redesign your website, everything leads up to the website launch. Execution of the site launch is just as important as the months that led up to it. In today’s This is Marketing daily tip, I talk about considerations for the launch of your website and how to maximize your publicity.

A lot of the data we look at during a website redesign surrounds our own content and pages, but a redesign project is the perfect time to analyze that data about your customers. What are they coming to your website to do, and how many steps does it take for them to accomplish that? In […]

When it comes to redesigning your business website, there is no better source of data to utilize than from your analytics data. In today’s This is Marketing daily tip, I talk about what to look for in your analytics when it comes to your existing website, or how you can set up your new website […]