Podcasts about this is marketing

Where most people give up after a handful of rejections, Seth Godin got rejected 800 times by editors before finally making a big break. For him, every “no” was a clue. He adapted and mastered the system, and soon, the same editors who dismissed him were calling him first. His success wasn't luck or passion. It was built by showing up, iterating, and playing the long game. In this episode, Seth joins Ilana to reveal why most people quit before they succeed, how to market ideas people want, and why smart strategy, not passion, drives real success. Seth Godin is an entrepreneur, bestselling author, and marketing expert widely recognized for his groundbreaking ideas on marketing, leadership, and business innovation. He inspires individuals and businesses to make a difference by being creative, authentic, and impactful. In this episode, Ilana and Seth will discuss: (00:00) Introduction  (01:34) Startup Failures and Early Struggles (02:48) From 800 Rejections to Breakthrough (04:34) Turning Rejections into Strategic Insights (06:25) How to Lead Change Amid Resistance (09:23) Why Commitment Beats Passion (11:12) The Dip: Knowing When to Stay or Quit (14:31) How to Create Value in Niche Spaces (19:32) Building Success with Constant Iteration (23:33) Strategies for Earning Your Worth (27:06) Building Brand Reputation Through Consistency (31:55) The Chocolate Bar Marketing Strategy (34:34) Embracing Failure as Part of the Journey Seth Godin is an entrepreneur, bestselling author, and marketing expert widely recognized for his groundbreaking ideas on marketing, leadership, and business innovation. He is the author of over 20 best-selling books, including Purple Cow, and This Is Marketing. Seth inspires individuals and businesses to make a difference by being creative, authentic, and impactful. Connect with Seth: Seth's Website: https://www.sethgodin.com/  Seth's LinkedIn: linkedin.com/in/sethgodin/ Resources Mentioned: Seth's Blog: https://seths.blog/  Seth's Book, The Dip: A Little Book That Teaches You When to Quit (and When to Stick) https://www.amazon.com/Dip-Little-Book-Teaches-Stick/dp/1591841666 Seth's Book, This Is Strategy: Make Better Plans: https://www.amazon.com/This-Strategy-Better-Elevate-Community/dp/B0D47T8S7N  Seth's Book, This Is Marketing: You Can't Be Seen Until You Learn to See: https://www.amazon.com/This-Marketing-Cant-Until-Learn/dp/0525540830/  Leap Academy: Ready to make the LEAP in your career? There is a NEW way for professionals to Advance Their Careers & Make 5-6 figures of EXTRA INCOME in Record Time. Check out our free training today at leapacademy.com/training

Seth Godin is a bestselling author, teacher, and marketing pioneer known for inspiring people to think differentlyand make an impact. He's written 20 books translated into nearly 40 languages, including The Song of Significance, The Practice, and This Is Marketing. He founded the altMBA and Akimbo workshops, helping thousands level up through transformative learning experiences. He's in multiplemarketing halls of fame and continues to inspire through his daily blog.

Stand Out With Seth Godin - Blossom Your Awesome Podcast Episode 291Seth Godin joins us on this episode of the show. Seth Godin is a renowned marketing pioneer, entrepreneur, and bestselling author. Known for revolutionizing modern marketing thought, he's written over 20 books including "Purple Cow," "This Is Marketing," and "Linchpin." As the founder of altMBA and The Marketing Seminar, Godin advocates for creating remarkable products and ideas that spread naturally. His daily blog, one of the most popular in the world, has been running continuously since 2002. Through his work, he challenges conventional thinking about marketing, leadership, and creating meaningful change in the digital age.SummaryIn this engaging conversation, Seth Godin shares insights on marketing, creativity, and the importance of humility and empathy. He discusses his journey as a teacher and marketer, emphasizing the need for resilience and the value of learning from failures. Godin critiques the current state of marketing, advocating for genuine connections over noise. He introduces his new venture, GoodBids.org, aimed at revolutionizing charity auctions, and addresses pressing issues like climate change. Throughout, he encourages listeners to define their own success and to challenge the status quo.TakeawaysCreating the conditions for success is essential.Humility comes from recognizing the role of luck in success.Boredom can drive creativity and innovation.Great ideas often come from constraints and boundaries.Marketing should be about empathy and genuine connection.Failures are crucial for personal and professional growth.Mentorship is overrated; look for heroes instead.Empathy is key in teaching and marketing.Technology is a tool; understanding it is vital.Challenge the status quo to make a meaningful impact.TitlesSeth Godin: The King of MarketingNavigating the Noise of Modern MarketingSound Bites"I'm easily bored.""Don't listen to tips.""Go make a ruckus."To see more of my work - checkout my substack here. Or sign up for my weekly newsletter here. 

In this talk from "This Is Marketing," Eric Siu and Neil Patel reveal how SEO is evolving into "search everywhere optimization." They discuss the future of search behavior, the rise of community-driven marketing, AI's impact on content, and the game-changing potential of voice search and new media.  Watch the full interview here: https://youtu.be/HCqjQxmOAGk TIME-STAMPED SHOW NOTES: (00:00) Introduction to SEO's Evolution (02:47) The Shift to Search Everywhere Optimization (05:49) Community as the New SEO (08:55) The Role of AI in Content Creation (12:10) Agentive Workflows and Marketing Efficiency (15:04) The Future of Marketing and Voice Search (17:54) New Media vs. Traditional Media Don't forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew  — What should I talk about next? Who should I interview? Please let me know on X. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes   Connect with Eric Siu:    Growth Everywhere Newsletter Single Grain - Eric's Marketing Agency Eric Siu on X Eric Siu on Instagram

Auf der "This is marketing"-Messe habe ich wertvolle Einblicke für dich gewonnen: Website: Ein ansprechendes Webdesign ist entscheidend für den ersten Eindruck, da sich Besucher in Millisekunden eine Meinung bilden. Zielgruppenanalyse & Branding: Der Branding-Experte Dain Walker empfiehlt, durch fundierte Zielgruppenanalyse eine einzigartige Positionierung aufzubauen. Künstliche Intelligenz: KI kann Zeit sparen und Prozesse optimieren, ersetzt aber nicht menschliche Kreativität – als Werkzeug ist sie jedoch sehr nützlich. Werbeanzeigen: Ads sind profitabel, wenn sie durchdacht und optimiert sind, mit einem klaren Funnel und gutem Copywriting. Copywriting: Gute Texte und klare CTA (Handlungsaufforderung) heben sich besonders ab, auch in Zeiten von KI.

In dieser Episode sprechen Derek Finke und ich über die aktuellen Herausforderungen und Entwicklungen im Marketing, insbesondere im Autohandel. Im Mittelpunkt steht Derek´s Erfahrungsbericht von der Messe "This is Marketing" 2024.

Read the full transcript here. What are the differences between tactics and strategies? Is the speed of growth of a company the main thing business school graduates should consider when trying to figure out where to launch their careers? How much optimism or pessimism should strategies include? How can we gain footholds for change in systems that are very strongly self-reinforcing? Is it possible to change a system's side effects without changing its purpose? What are the differences between strategies and visions? Is it better to follow a map or a compass? If you buy a lottery ticket and win big, was it a good decision? What are some of the most common mistakes leaders make when developing a strategy? How simple or complex should strategies be? What are the benefits of being able to speak a strategy out loud? How can leaders know when to modify or even abandon a strategy? How can entrepreneurs know if their starting strategy is a good one? To what extent is creativity required for good strategy design? What are the three big principles of marketing? Is all marketing unethical? Is it unethical to market a placebo? How are status and affiliation related? What is the single most important thing a team can do when developing a strategy?Seth Godin is an entrepreneur, best-selling author, speaker, and teacher. In addition to launching one of the most popular blogs in the world, he has written 21 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His book, This Is Marketing, was an instant bestseller in countries around the world. His new book, out in 2024, is This Is Strategy. Though renowned for his writing and speaking, Seth also founded two companies: Squidoo and Yoyodyne (acquired by Yahoo!). He's credited as the inventor of email marketing (the good kind). He has given five TED talks, including two that rank among the most popular of all time. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame; and in 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both. Learn more about him at his website, sethgodin.com, read his blog posts at seths.blog, or pick up his most recent book, This Is Strategy: Make Better Plans. StaffSpencer Greenberg — Host / DirectorJosh Castle — ProducerRyan Kessler — Audio EngineerUri Bram — FactotumWeAmplify — TranscriptionistsMusicBroke for FreeJosh WoodwardLee RosevereQuiet Music for Tiny Robotswowamusiczapsplat.comAffiliatesClearer ThinkingGuidedTrackMind EasePositlyUpLift[Read more]

Seth Godin shares insightful stories and perspectives to help us think strategically and create meaningful change in a complex world. — YOU'LL LEARN — 1) The mindset that makes you indispensable 2) Why to embrace that you're an impostor 3) Three questions to ask with every project Subscribe or visit AwesomeAtYourJob.com/ep1004 for clickable versions of the links below. — ABOUT SETH — Seth Godin is the author of 22 books that have been bestsellers around the world and have been translated into more than 35 languages. He's also the founder of the altMBA and The Akimbo Workshops, online seminars that have transformed the work of thousands of people. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. You might be familiar with his books Linchpin, Tribes, The Dip and Purple Cow. His book, This Is Marketing, was an instant bestseller around the world. The newest book, The Practice, is out at the end of 2020 and is already a bestseller. His newest project is leading a worldwide group of volunteers creating The Carbon Almanac. In addition to his writing and speaking, Seth has founded several companies, including Yoyodyne and Squidoo. His blog (which you can find by typing “seth” into Google) is one of the most popular in the world. His podcast is in the top 1% of all podcasts worldwide. In 2018, he was inducted into the Marketing Hall of Fame. More than 20,000 people have taken the powerful Akimbo workshops he founded, including thealtMBA and The Marketing Seminar. • Book: This Is Strategy: Make Better Plans (website) • Book: The Practice: Shipping Creative Work • Website: Seths.blog — RESOURCES MENTIONED IN THE SHOW — • Book: The War of Art: Break Through the Blocks and Win Your Inner Creative Battles by Steven Pressfield • Book: Dune by Frank Herbert — THANK YOU SPONSORS! — • LinkedIn Jobs. Post your job for free at LinkedIn.com/beawesome • Lingoda. Visit try.lingoda.com/Awesome and save up to 20% off your sign up fee! Plus, get an extra $25 off with the code AWESOME • Jenni Kayne. Use the code AWESOME15 to get 15% off your order!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today, it's a total treat as the one and only Seth Godin takes us into how he thinks about storytelling and the intersection of strategy and story, and then we hear him dissect a signature story. Plus, Seth and I trade stories in the back half of the episode—business storytelling nerdery on full display.Seth is a world-renowned storyteller and thought leader, a legendary keynote speaker who helped disrupt the format, and the bestselling author of more than 20 books, including Purple Cow, The Practice, and This Is Marketing. His brand new book, This is Strategy, is available now.Together, Seth and I discuss his delightful story about recumbent bikes. This "super-story" has found its way into Seth's work repeatedly for over a decade. We discuss ‌the evolution of this story, how he conceptualizes status and affiliation, and why focusing on pedagogy as a storyteller is essential. Also in the episode: why the idea of your posture matters for storytellers, the role of the storyteller today (and why tiny stories make a big impact), and how can you make yourself, your work, and your stories truly stand out.RESOURCES:Learn more about Seth at his website and read his blogBuy a copy of Seth's new book, This Is StrategySubscribe to Jay's newsletter at jayacunzo.comJoin Jay's membership program for business storytellers and service providers, the Creator KitchenFollow Jay on LinkedIn, Instagram, or ThreadsProduced by Ilana NevinsCover art designed by Blake Ink***ABOUT JAY:ConsultingSpeakingContactBooksJay Acunzo is an author, speaker, and differentiation-and-thought leadership consultant on a mission to help you make what matters to your career, company, and community. He's an advisor to experts, execs, and entrepreneurs who want to resonate deeper with others, not just reach them. To do so, he helps you turn your expertise into IP and your IP into differentiated messaging, exceptional speeches, and celebrated creative projects, equipping you with the communication techniques and power of today's top thought leaders—because he believes in standing out through substance and stories, not hollow hype.A leading voice in B2B content marketing for many years thanks to his roles at brands like Google and HubSpot, companies like Mailchimp, Salesforce, Wistia, and GoDaddy have turned to Jay to strengthen their storytelling, while dozens of individual authors, speakers, consultants, and service providers hire Jay as their dedicated thought partner and exec. producer to help develop their premise, IP, speaking, and shows.Jay lives in the Boston area with his family as a proud Yankees and Knicks fan. In the 60 seconds per week he's not creating stuff for work or making his kids laugh, he likes to shoot hoops, sip nice bourbons, cook with his wife, and daydream about telling stories like that of his storytelling hero, Anthony Bourdain.***JOIN MY VIRTUAL BOOTCAMP: Design My Signature TalkHappening this November, I'm leading a two-day virtual bootcamp to help you design, package, and pitch your signature talk—the speaking product you can reliably deliver virtually or in-person, to evangelize your message, continually speak and get invited to speak thanks to how brilliant you are in the room, and generate spin-out business from the talk as well.Some talks are blog posts with a runtime. Other talks stir hearts and engage minds. Whether you're promoting a big launch or your overall business, your signature talk needs to be the latter.Learn more and see the full schedule at jayacunzo.com/signaturetalkSpace is limited. Register now.

Hoy es miércoles 9 de octubre de 2024, estamos en el episodio 1608 y vengo a recomendarte uno de los libros de marketing que todo dueño de negocio debería leer: This Is Marketing de Seth Godin.

Hi, I'm Granger Forson, and you can find me at www.bizsmart-gloucestershire.co.uk or on LinkedIn. In this episode of ScaleUp Radio, we dive into the inspiring journey of Alexander Golev, founder of SAMexpert. Alexander shares his incredible story of starting and scaling his business, providing valuable insights into the world of software asset management and Microsoft licensing. Alexander began SAMexpert in 2003, and after a few years, he reestablished it in the UK, focusing on cost avoidance and consultancy in the complex field of Microsoft licensing. His journey emphasises the importance of hiring passionate employees who elevate the business and the significance of having a clear long-term vision from the start. At SAMexpert, the team helps large enterprises and service providers navigate the labyrinth of Microsoft licensing, ensuring fair pricing and significant cost savings. Alexander's approach of giving freely without expectation has not only built strong connections but also opened up new opportunities for the business. With a multicultural team and a culture based on mutual trust and direct communication, SAMexpert stands out in the industry. Alexander shares his vision for the future, aiming for a £20M turnover, 100 employees, and international offices within the next five years, with a shift towards cloud cost management. Join us as we explore Alexander's entrepreneurial journey, his challenges, successes, and the values that drive SAMexpert. Don't miss this episode packed with insights and inspiration for every business leader.   Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for.   If you would like to be a guest on ScaleUp Radio, please click here: https://bizsmarts.co.uk/scaleupradio/kevin   You can get in touch with Granger here: grangerf@biz-smart.co.uk   Kevin's Latest Book Is Available!   Drawing on BizSmart's own research and experiences of working with hundreds of owner-managers, Kevin Brent explores the key reasons why most organisations do not scale and how the challenges change as they reach different milestones on the ScaleUp Journey. He then details a practical step by step guide to successfully navigate between the milestones in the form of ESUS - a proven system for entrepreneurs to scale up. More on the Book HERE - https://www.esusgroup.co.uk/   Alexander can be found here: https://samexpert.com/ https://www.youtube.com/samexperttv sasha@samexpert.com   Resources: Watching The English by Kate Fox - https://uk.bookshop.org/p/books/watching-the-english-hidden-rules-of-conduct-kate-fox/254068?ean=9785519512640   Day Trading Attention by Gary Vaynerchuk - https://uk.bookshop.org/p/books/new-book-by-gary-vaynerchuk-gary-vaynerchuk/7604532?ean=9780063317598   This Is Marketing by Seth Godin - https://uk.bookshop.org/p/books/this-is-marketing-you-can-t-be-seen-until-you-learn-to-see-seth-godin/1201532?ean=9780241370148   Gary Vee YouTube - https://www.youtube.com/@garyvee   Damian Talks Money - https://www.youtube.com/@DamienTalksMoney   WindUp - https://app.windup.pro/#/login/   Waze - https://www.waze.com/apps  

“Success is a journey, not a destination. The doing is often more important than the outcome.”Arthur Ashe It was an absolute JOY to connect with David Speed for my podcast a couple of months back. David and I were at the podcast recording of Creative Coffee by Emma Gannon when she interviewed Farrah @Substack in London and I know both of them will be delighted we made this connection if they see this post. Connection - now there's a word I overuse but honestly it makes everything possible. When we met he was pretty new to Substack and enjoying bedding in. Just after I spoke with David, he put out this piece which I loved. Well to be honest I love all of his writing; it's sophisticated, honest and there's NO snake oil;Speaker BioDavid Speed is a multi-disciplinary artist whose current focus is neon painting.The artist is fascinated by light and shadow and creates work that plays with that drama. David enjoys painting huge murals but is equally happy painting canvas. He relishes the challenge of painting on a small scale using spray paint and pushing the limitations of what is achievable in that medium.In the early 2000's David was training to be a primary school teacher while balancing a mostly illegal graffiti career. Frustrated at the school system, he realised that by creating art, mentoring artists and now; podcasting, he could help many more people get in touch with their creativity."If you are an artist, or a creative, or a writer or a dancer, and you read, this is marketing, there's so many, your brain will kick ideas in a totally different way than if you're in the marketing space."David Speed Timestamped Overview00:00 From street art to renowned collaborative success.10:24 Started podcast with no experience; everyone agreed.15:48 Be mindful of influences and digital noise.20:14 Building career through influential conversations and a podcast.26:23 Art-infused Liverpool city tour and Instagram insights31:32 Artists explore voice and space in new ways.36:28 1000 true fans theory vital for creatives.40:54 Passionate about creating and supporting art transparently.42:58 Real art impacts people beyond social media.52:53 Encouraging people to make the most of life.56:34 Paints strangers from submitted photos for street art.59:05 Innovations happen when humans have creative freedom.Find David Speed online

What does it take to be truly remarkable? Join us for an inspiring conversation with two visionary leaders, Seth Godin and Simon Sinek, as they unravel the secrets behind standing out in today's noisy world. Learn how principles of empathy and creating impactful content can transform your personal and professional life. Seth, known for his groundbreaking works like "Purple Cow" and "This Is Marketing," and Simon, famous for "Start With Why," offer invaluable insights into innovation and leadership that have shaped their storied careers. Explore the journey of becoming remarkable with real-life experiences that underscore the importance of service and impactful messaging. Simon Sinek shares his transformative moments, illustrating how personal and professional adversities have shaped his mission and led him to discover his "why." Seth Godin emphasizes the significance of making an impact on others' lives by creating something worth talking about. This episode is a testament to how life's greatest challenges can serve as catalysts for profound growth and remarkable success.Key Highlights:- Becoming remarkable in today's world.- Simon shares how he lost his passion for his marketing consultancy and found a new path through pain and difficulty.- Seth discusses his journey of experimentation and adaptation in his personal and professional life.- The worst thing is not having an idea stolen, but not having any ideas at all.- Simon shares his approach to writing books and creating content, focusing on moving forward and not dwelling on past work.- The role of "why" as a foundation for building a house, guiding renovations and changes.- The importance of giving back and serving others in business.- The value of optimism and different perspectives in leadership.About our Guests:Simon Sinek is an unshakeable optimist. He believes in a bright future and our ability to build it together.Described as “a visionary thinker with a rare intellect,” Simon has devoted his professional life to help advance a vision of the world that does not yet exist; a world in which the vast majority of people wake up every single morning inspired, feel safe wherever they are, and end the day fulfilled by the work they do.A trained ethnographer, Simon is fascinated by the people and organizations that make the greatest and longest-lasting impact. Over the years, he has discovered some remarkable patterns about how they think, act, and communicate, and also the environments in which people operate at their natural best.Simon may be best known for his TED Talk on the concept of WHY, which has been viewed over 60 million times, and his video on millennials in the workplace—which reached 80 million views in its first week and has gone on to be seen hundreds of millions of times.He continues to share inspiration through his bestselling books, including global bestseller Start with WHY and New York Times bestsellers Leaders Eat Last and The Infinite Game, as well as his podcast, A Bit of Optimism. In addition, Simon is the founder of The Optimism Company, a leadership learning and development company, and he publishes other inspiring thinkers and doers through his publishing partnership with Penguin Random House called Optimism Press.His unconventional and innovative views on business and leadership have attracted international attention, and he has met with a broad array of leaders and organizations in nearly every industry. He frequently works with different branches of the US Armed Forces and agencies of the US government, and is an adjunct staff member with the RAND Corporation—one of the most highly regarded think tanks in the world.Simon is also active in the arts and with not-for-profit work, or what he likes to call the for-impact...

This episode of The Eric Ries Show is all about the relationship between trust and success. I can't think of anyone better to talk about it with than Seth Godin, author of the classic Permission Marketing, the best-seller This Is Marketing, and many other books, as well as a fantastic daily blog that has been going strong since the early days. He also co-founded two companies, Squidoo and Yoyodyne. While the world tends to view Seth as an expert on marketing, he sees what he does in slightly different terms. “What I write about is how do humans interact? What stories do we tell ourselves? What do we want? What's worth doing?”  We talked about the roots of “the epidemic of unicorns,” the two approaches to gaining customer loyalty, how AI has permanently changed the means of production, how to build systems that create the conditions for great work to occur more easily, plus:  • False proxies • The permissions hierarchy • The power of stories • The problem with business school • Continuous effort • Why Amazon lost customer trust • Seth's definition of marketing • Chocolate cookies — Brought to you by: Mercury – The art of simplified finances. ⁠⁠⁠Learn more⁠⁠⁠. DigitalOcean – The cloud loved by developers and founders alike. ⁠⁠⁠Sign up⁠⁠⁠. Neo4j – The graph database and analytics leader. ⁠⁠⁠Learn more⁠⁠⁠. — Where to find Seth Godin: • Seth's Blog: https://seths.blog/ • Seth's site: https://www.sethgodin.com/ • Instagram: https://www.instagram.com/sethgodin/ • Facebook: https://www.facebook.com/sethgodin Where to find Eric: • Newsletter: ⁠⁠⁠https://ericries.carrd.co/⁠⁠⁠  • Podcast: ⁠⁠⁠https://ericriesshow.com/⁠⁠⁠  • X: ⁠⁠⁠https://twitter.com/ericries⁠⁠⁠  • LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/eries/⁠⁠⁠  • YouTube: ⁠⁠⁠https://www.youtube.com/@theericriesshow⁠⁠⁠  — In This Episode We Cover: (00:33) Meet Seth Godin (05:06) Seth's book, Permission Marketing: Turning Strangers into Friends and Friends into Customers (06:31 The relationship between attention and trust (07:29) The hierarchy of permission (09:18) Seth's essay Trading Trust (10:44) Amazon's trust for profit trade-off (14:54) How fear of change erodes organizations (18:16) How new paradigms spread (20:34) Getting customers to love you (23:20) Why business schools don't produce leaders (26:02) The need for internal systems to process feedback (26:40) The two choices a brand makes in order to earn trust (28:55) Continuous versus sporadic value creation (33:13) How taking shortcuts leads to a brittle company (35:35) The “holy trinity” of engineering, product, and marketing (36:35) Seth's definition of marketing (39:27) The AI hype and future (42:33) AI, ethics and trust (44:40) How political money and ads changed Facebook's culture (46:48) Money and the race to the bottom (49:30) Status, affiliation, and warm chocolate cookies (51:13) Aphorism lightning round — Production and marketing by ⁠⁠⁠https://penname.co/⁠⁠⁠. For inquiries about sponsoring the podcast, email ⁠⁠⁠jordan@penname.co⁠⁠⁠  Eric may be an investor in the companies discussed.

In this episode of Built to Sell Radio, Seth Godin, a renowned entrepreneur, best-selling author, and speaker, shares insights gained from his experience, including selling his company, Yoyodyne, to Yahoo! He has authored 21 best-selling books, including notable titles like Permission Marketing, The Dip, Linchpin, Purple Cow, Tribes, This Is Marketing, and What to Do When It's Your Turn (And It's Always Your Turn).  Join us as Seth unpacks strategies to make your business more appealing to potential buyers and provides guidance for designing your successful exit. 

Join hosts Claire and Ashley as they kick off Season 3 of All Hands on Tech from the brand-new studio of This Is Marketing in downtown Dartmouth. In this episode, they sit down with Neil Stephen, CEO of This Is Marketing, to explore the agency's journey, services, and vision for the future.Discover how This Is Marketing started and the diverse services they offer, including podcasting, brand management, and digital marketing. Learn how they assist clients in adopting digital-first strategies and overcoming challenges in the rapidly evolving marketing landscape and explore the agency's tech-driven approach, including their use of emerging technologies like AI.Learn more about This is Marketing at https://www.thisismarketing.ca/Visit Digital Nova Scotia: https://digitalnovascotia.com/Music © Bensound.com

Join hosts Mike and Mark on the Moonshots Podcast for an insightful episode focusing on "This Is Marketing" by the influential Seth Godin. In this episode, the duo delves into the core of modern marketing practices, guided by Godin's expertise and complemented by engaging discussions with marketing experts Rick Kettner and Marie Forleo. Through carefully selected clips, listeners will comprehensively understand today's marketing landscape and how to navigate it effectively.Buy The Book on Amazon https://geni.us/dwub6Become a Moonshot Member https://www.patreon.com/MoonshotsWatch this episode on YouTube https://youtu.be/kQ9w8drft-sSummary: https://www.apolloadvisor.com/summary-this-is-marketing-by-seth-godin/INTRO: Understanding the Value of MarketingThe episode starts with Seth Godin laying the foundation by addressing the crucial question: "What is marketing today?" In a compelling 3-minute and 13-second trim, Godin unpacks the essence of marketing, focusing on its evolving nature and the underlying 'why' that fuels successful strategies.The Five Steps For Effective MarketingRick Kettner takes the stage next, highlighting Godin's five critical steps for productive marketing. This concise segment, lasting just 1 minute and 32 seconds, is packed with actionable insights, offering listeners a clear roadmap to enhancing their marketing efforts.Who Can You Help: Targeting the Smallest Viable AudienceThe conversation then shifts to a robust discussion between Seth Godin and Marie Forleo, where they explore effective marketing strategies, including the concept of the smallest viable audience. Over 3 minutes and 30 seconds, they delve into identifying whom you can truly help with your marketing efforts, providing a fresh perspective on targeting and engagement.OUTRO: A Closing Note on FeedbackTo wrap up the episode, Seth and Marie share grounded advice in a segment titled "All critics are right." Over 2 minutes and 31 seconds, they discuss the importance of hearing feedback without feeling compelled to respond to every criticism. This closing piece offers a realistic look at dealing with criticism in marketing, encouraging marketers to stay true to their vision while being open to input.This episode of the Moonshots Podcast offers a treasure trove of wisdom for marketers at any level. It blends Seth Godin's timeless insights with practical advice from other seasoned experts. Whether you want to refine your marketing approach or seek inspiration for new strategies, this episode is a must-listen.Buy The Book on Amazon https://geni.us/dwub6Become a Moonshot Member https://www.patreon.com/MoonshotsWatch this episode on YouTube https://youtu.be/kQ9w8drft-sSummary: https://www.apolloadvisor.com/summary-this-is-marketing-by-seth-godin/ Thanks to our monthly supporters Margy Diana Bastianelli Andy Pilara ola Lorenz Weidinger Fred Fox Austin Hammatt Zachary Phillips Antonio Candia Dan Effland Mike Leigh Cooper Daniela Wedemeier Gayla Schiff Corey LaMonica Smitty Laura KE Denise findlay Krzysztof Wade Mackintosh Diana Bastianelli Nimalen Sivapalan Roar Nikolay Ytre-Eide Stef Roger von Holdt Marco Silva venkata reddy Dirk Breitsameter Ingram Casey Nicoara Talpes rahul grover Evert van de Plassche Ravi Govender Craig Lindsay Steve Woollard Lasse Brurok Deborah Spahr Chris Way Barbara Samoela Christian Jo Hatchard Kalman Cseh Berg De Bleecker Paul Acquaah MrBonjour Sid Liza Goetz Rodrigo Aliseda Konnor Ah kuoi Marjan Modara Dietmar Baur Ken Ennis Bob Nolley ★ Support this podcast on Patreon ★

Seth Godin is the author of 21 international bestsellers that have changed the way people think about work. Seth's books include Tribes, Purple Cow, Linchpin, The Dip, and This Is Marketing. Seth writes one of the most popular marketing blogs in the world, and two of his TED talks are among the most popular of all time. His latest book is The Song of Significance: A New Manifesto for Teams. Timestamps for this episode are available below. Sponsors:1Password easy-to-use and secure password manager for individuals, families, and businesses: https://1password.com/tim (14-day free trial)LinkedIn Jobs recruitment platform with 1B+ users: https://linkedin.com/tim (post your job for free) Eight Sleep's Pod Cover sleeping solution for dynamic cooling and heating: https://eightsleep.com/tim (save $200 on the Pod Cover)Timestamps:[06:14] Writing a provocation rather than a prescription.[13:08] Divvying up concepts.[16:25] Comprehension over complication.[18:58] How Seth fulfills a blog post's purpose.[22:28] Claude AI vs. ChatGPT.[23:41] How Seth Godin as a Service (SGaaS) maintains consistency.[27:23] Simplification over exaggeration.[31:56] Working with Isaac Asimov and getting a Clue.[36:53] How Seth moves life's story forward (even when he loves the current chapter).[43:28] Why does Seth write?[44:59] Is an ounce of prevention worth a pound of sinecure?[45:15] Parting thoughts.*For show notes and past guests on The Tim Ferriss Show, please visit tim.blog/podcast.For deals from sponsors of The Tim Ferriss Show, please visit tim.blog/podcast-sponsorsSign up for Tim's email newsletter (5-Bullet Friday) at tim.blog/friday.For transcripts of episodes, go to tim.blog/transcripts.Discover Tim's books: tim.blog/books.Follow Tim:Twitter: twitter.com/tferriss Instagram: instagram.com/timferrissYouTube: youtube.com/timferrissFacebook: facebook.com/timferriss LinkedIn: linkedin.com/in/timferrissPast guests on The Tim Ferriss Show include Jerry Seinfeld, Hugh Jackman, Dr. Jane Goodall, LeBron James, Kevin Hart, Doris Kearns Goodwin, Jamie Foxx, Matthew McConaughey, Esther Perel, Elizabeth Gilbert, Terry Crews, Sia, Yuval Noah Harari, Malcolm Gladwell, Madeleine Albright, Cheryl Strayed, Jim Collins, Mary Karr, Maria Popova, Sam Harris, Michael Phelps, Bob Iger, Edward Norton, Arnold Schwarzenegger, Neil Strauss, Ken Burns, Maria Sharapova, Marc Andreessen, Neil Gaiman, Neil de Grasse Tyson, Jocko Willink, Daniel Ek, Kelly Slater, Dr. Peter Attia, Seth Godin, Howard Marks, Dr. Brené Brown, Eric Schmidt, Michael Lewis, Joe Gebbia, Michael Pollan, Dr. Jordan Peterson, Vince Vaughn, Brian Koppelman, Ramit Sethi, Dax Shepard, Tony Robbins, Jim Dethmer, Dan Harris, Ray Dalio, Naval Ravikant, Vitalik Buterin, Elizabeth Lesser, Amanda Palmer, Katie Haun, Sir Richard Branson, Chuck Palahniuk, Arianna Huffington, Reid Hoffman, Bill Burr, Whitney Cummings, Rick Rubin, Dr. Vivek Murthy, Darren Aronofsky, Margaret Atwood, Mark Zuckerberg, Peter Thiel, Dr. Gabor Maté, Anne Lamott, Sarah Silverman, Dr. Andrew Huberman, and many more.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We all have many great conversations in life – conversations where we learn, explore, express, question – but there are some conversations that stand out among the rest. Conversations so rich with insights and revelation, that they fundamentally change you. They inspire you to be better.My conversation with Seth Godin was just that.In this episode, we're diving deep with Seth, the mind behind 21 best-selling books including The Dip, This Is Marketing, and Purple Cow. His latest, The Song of Significance, has sparked creative revolutions, making him a dual inductee into both the Direct Marketing and Marketing Halls of Fame.More than his titles, Seth is a master teacher who reshapes how we think about leadership and the art of making an impact. He describes his purpose as “turning the lights on for others” so they can create change.This conversation is a dynamic exchange on leadership, meaningful work, and the power of meta-awareness. Seth brings his A-game, challenging us to elevate our understanding of connection, creativity, and courage in leadership.In doing so, he brings out the best version of me so we can disagree, play, learn, and expand together.He offers us a playbook for anyone eager to make a dent in the universe, and a call-to-action: to lead with purpose, create with intention, and inspire change that echoes.Ready to be part of the change? Then tune in for a conversation that might just redefine your approach to work - and life.With Fire,MG-----WATCH this episode on our YouTube channel.Connect with us on our Instagram.Order my book, "The First Rule of Mastery" HERE!For more information and shownotes from every episode, head to findingmastery.com.To check out our exclusive sponsor deals and discounts CLICK HERESee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Embrace wonder, abundance, and playfulness with marketing guru, entrepreneur, and best-selling author, Seth Godin. With his trademark blend of humor and wisdom, Seth argues that to be a true innovator (and to be a Smart Rookie) one must embrace the beginner's mind, venture into the unknown, and dare to ship it when the time is right. He challenges us to imagine a world as carefree and creative as a Pictionary game, where the risk of guessing wrong is eclipsed by the sheer joy of participation and increases our odds of success. Seth shares his ultimate ambition to cultivate an environment where everyone feels empowered to step up to the drawing board, marker in hand, ready to sketch out their wildest ideas without fear of failure.Highlights:* 01:43 The Art of Questioning: A Key to Innovation* 06:32 The Power of Beginner's Mind and Changing Your Mind* 16:34 The Magic of The Charrette As A Creative Process* 32:20 The Power of Service and Learning Through Doing* 45:23 Closing Thoughts and ReflectionsAbout Our Guests: Seth Godin is the author of 21 books that have been bestsellers around the world and have been translated into more than 35 languages. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. You might be familiar with his books Linchpin, Tribes, The Dip, and Purple Cow.His book, This Is Marketing, was an instant bestseller around the world.Recently, he organized the all-volunteer community project,The Carbon Almanac. In 2023, he wrote, The Song of Significance, which is already aBestseller. In addition to his writing and speaking, Seth has founded several companies, including Yoyodyne and Squidoo.His blog (which you can find by typing “Seth” into Google) is one of the most popular in the world. His podcast is in the top 1% of all podcasts worldwide.In 2018, he was inducted into the Marketing Hall of Fame. More than 40,000 people have taken the powerful Akimbo workshops he founded, including the altMBA and The Marketing Seminar.Reference:* Learn how we use the Acorn to Oak Tree exercise in our human-centered design research on our tools page.* The Practice: Shipping Creative Work by Seth Godin* The Song of Significance: A New Manifesto For Teams by Seth Godin* The Carbon Almanac by Seth GodinWe want to hear from you!We'd love to hear what you observed in this episode. What did this episode leave you wondering about? What did you observe and what was said or left unsaid? Leave us a voice memo, DM us on Instagram, or send us an email, smartrookie[at]thenucleusgroup.com.  Credits:* Chelsea Carlson, Podcast Art Designer* Ashley Bradford, Theme Music Artist* Sam Nash, Audio Engineer* Gabriela Acosta, Executive Producer * Smart Rookie is brought to you by brand and strategy collaborative, The Nucleus Group.Please note that our show transcript is AI generated and may not be 100% accurate. Get full access to Smart Rookie at smartrookie.substack.com/subscribe

Two decades ago, Business Week said today's guest “may be the ultimate entrepreneur for the Information Age,” because he's as focused on spreading ideas as the ideas themselves. He is a world-renowned speaker and author of 18 books that have been bestsellers around the world and have been translated into more than 35 languages. Entrepreneur said his blog was “one of the most-loved marketing blogs on the internet.” He writes about the post-industrial revolution, the way ideas spread, marketing, quitting leadership, and most of all, changing everything. Some of his most well-known books include “Linchpin,” “Tribes,” “The Dip,” and “Purple Cow.” At the time of this interview, his latest book was “This Is Marketing.”  He has founded several companies including Yoyodyne and Squidoo – and he is the founder of altMBA and The Marketing Seminar, online workshops that have transformed the work of thousands of people. In recognition of his ability to create and spread powerful ideas, he was inducted into the American Marketing Association's Marketing Hall of Fame. Please join me in welcoming Seth Godin. Dive into an insightful conversation with Seth Godin as he shares wisdom on leadership, marketing, and the power of spreading ideas to create positive change in the world. In this episode, we discuss: ⭐ Seth emphasizes the importance of earning trust in leadership, discerning who genuinely aligns with your vision and those who don't. ⭐ Learn from his journey as he shares insights on accepting failure, discovering his leadership strengths, and the essence of true marketing that brings about meaningful change. ⭐ Gain valuable perspectives on education, parenting, and future skills as Seth discusses how schools cultivate compliance and the role of parents in nurturing essential skills in children. ⭐ Explore his marketing philosophy centered around clarity of purpose, understanding the audience's needs, and maintaining an abundance mindset focused on giving rather than receiving.  Listen to this episode with Seth Godin for a marketing masterclass that'll leave you feeling like you've hit the jackpot of ideas! Links Seth Godin on Twitter and LinkedIn www. sethgodin.com www.seth.blog Seth's podcast: Akimbo Sonder – n. the realization that each random passerby is living a life as vivid and complex as your own. Watch 2-minute video from “Dictionary of Obscure Sorrows.” Books mentioned in this episode: “Croissants vs. Bagels: Strategic, Effective, and Inclusive Networking at Conferences” by Robbie Samuels “This is Marketing: You Can't Be Seen Until You Learn to See” by Seth Godin Seth's written nearly 20 books. You'll find them all, including “Linchpin,” “Tribes,” “The Dip,” “Purple Cow” at his Amazon Author Page. On the Schmooze is a podcast that features interviews with talented professionals who have overcome challenges to achieve success. I ask probing questions, and guests share untold stories about their leadership journey and how they built and sustained their professional network. Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to our deep-dive into Seth Godin's pivotal book, "This Is Marketing." A personal favourite, the essential read offers an enlightening perspective on contemporary marketing, packed with key principles, strategies, and revelations every marketer or business entrepreneur needs to grasp. Embark on our journey through the paradigm-shifting notion of pinpointing the "smallest viable market," the evolution of marketing defined by trust and authenticity, and the unique positioning and differentiation crucial for a saturated market. Let us decode the significant strength in storytelling for marketing and ponder over Godin's advocation for compassionate, customer-centric marketing. Our podcast is a transformational tour through Seth Godin's book, redefining the way we see marketing. Touching upon the focal points of targeting the smallest viable market, building upon permission marketing and authentic relationships, harnessing storytelling, and endorsing empathy in marketing, this expedition promises to reshape your marketing know-how. So, embark on this learning journey, stay curious, stay inspired, and don't forget to like and subscribe! Explore the pioneering insights that will help you excel in a new era of marketing, crafting meaningful customer connections. So, buckle up for the exhilarating journey towards reimagining your marketing wisdom. New Way Growth - Your Success Is Our Business We help UK Business Owners Build Stronger More Profitable Businesses covering...

Seth Godin is the author of 21 best-selling books, including: The Dip, Linchpin, Purple Cow, Tribes, This Is Marketing and most recently, Song of Significance. In this episode, we talk about: How to shift from a consumer to a creator One decision you can make to free up 100+ hours each month Two magical questions that will unlock your business Why 1000 true fans is all you need (And why 5 might even be enough) "Shunning the non-believers" His experience running some of the most successful online communities to ever exist And the power of "shipping your work" daily. Check it out!

If you are considering leaving your job and are toying with the idea of having your own business, there is the right way to go about doing it and the wrong way. In this episode, I go into the wrong ways to transition, what you should do if you have no choice and no time to prepare in situations where you may have gotten fired, and the right way to do it if you have time to plan ahead.Learn some points to think with in the transitional phase between working in-house to going freelance to start your own design business.Links from episode:Dave Ramsey blog on saving money: https://www.ramseysolutions.com/budgeting/the-secret-to-saving-moneyLending Club advice on saving money before quitting: https://www.lendingclub.com/resource-center/personal-finance/make-these-money-moves-before-quitting-your-jobHighly recommended marketing books:This Is Marketing by Seth Godin: https://www.amazon.com/Seth-Godin-This-Marketing-Paperback/dp/B07ZTL3NNXThe 1-Page Marketing Plan by Allan Dib: https://www.amazon.com/1-Page-Marketing-Plan-Customers-Money-ebook/dp/B01B35M3SM*CONNECT WITH ME!* Website: https://4thecreatives.com YouTube: https://www.youtube.com/4thecreatives Instagram: https://www.instagram.com/4thecreatives/

Seth Godin is an author, a marketer and a climate activist but most of all he's a teacher. He's also an incredible podcast guest. In this episode we discuss: A $50billion mistake What the internet has in common with the rail road and oil Open v closed systems Wheeler's Which and the value of the old school Smallest delightable audience (SDA™️) Tesla and crossing the chasam Cows, concrete and carbon footprint Pricing carbon fairly Was Gandhi right? How to write a book Seth Godin For more than thirty years, Seth has been trying to turn on lights, inspire people and teach them how to level up. His blog has been appearing daily for more than a decade. He has spent most of his professional life as a writer, publishing 20 bestselling books that have been translated into nearly 40 languages. These books are a great way to go deep into a concept, and he hopes many of them stand the test of time. Along the way through his career, Seth has found countless detours, interesting projects, designed to inspire and entertain you as you continue to do your work. His latest book is called THE PRACTICE. Like the one before, THIS IS MARKETING, both were bestsellers. The one before that was called Your Turn. It's illustrated and shareable and provocative. In 2015, Seth created the altMBA. It's a life-changing 30-day workshop and it's entirely possible it will change your life. It's now part of Akimbo, which is now an independently owned entity, a B corp, creating new ways to learn. More than 60,000 people have taken his online courses, including The Marketing Seminar and several on Udemy. He's a member of the Guerrilla Marketing Hall of Fame, the Direct Marketing Hall of Fame and, just recently, the plain old no-modifier Marketing Hall of Fame. Which is pretty cool. You can read Seth's free ebooks on the placebo effect and education. And there are five TED talks. He also pioneered ethical online direct marketing, now a $30bn a year industry. Seth is an industry leader and marketing royalty. To use his words: “Go, make a ruckus.”  Book Recommendations Find Seth at seths.blog The Master Switch: The Rise and Fall of Information Empires by Tim Wu. All Seth's books in one place   Other Links Neal McCullough – Hand Drawn Creative, the man behind that beautiful bit of artwork Big Marketing Meet Up – where I first met Seth and has a 2024 date already released... 14 November. Tickets available now. Andi Jarvis If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram. If you want the podcast emailed to you sign up for it on the Eximo Marketing website. Make sure you subscribe to get the podcast pushed to you and if you enjoyed the show, please give it a 5* rating. Andi Jarvis, Eximo Marketing.

Heute ist Marketinglegende Marcel Knopf zu Gast bei uns im Studio. Kaum jemand hat den Marketingbereich in Deutschland mehr geprägt. Im Gespräch geht es um den Erfolg von This is Marketing, Top Tipps, um raus aus der Vergleichbarkeit zu kommen und Tipps für verkaufsstarke Webseiten. Viele tiefe Insights und persönliche Tipps. Onepage: https://onepage.io/de https://www.thisismarketing.de/ ☑️ Besuch unsere Website, um mehr zu erfahren: https://matthiasniggehoff.de/ _-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-

Seth Godin is a thinker in the marketing space that I have admired for a very long time, and I am so excited to share some of his work with you all.While he may not use the words “ethical marketer” specifically to describe his work, Godin is definitely a non-bro marketer. He was one of the first to popularize the idea of “permission marketing,” not pushing a product or idea onto anyone, but selling to your ideal customer by adding value and being invited in by our customers.Now, as modern and innovative as Seth Godin is, this is also a very substantive marketing book. Charelle described it as a “thinking marketing book.” It's not written like a straightforward how-to, and it requires active engagement from the reader to parse all the incredible lessons jam-packed on every page. But that's why Charelle and I are here! To help pull out some of the headlines we think you shouldn't miss, though there is too much goodness in this book to fit every valuable thing into one episode.Regardless of where you're at in your marketing journey, I definitely recommend giving this one a read. Connect with us on Instagram:Charelle - @charellegriffithLauren - @laurentildenMAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/212CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

In this episode I had the privilege of sitting down with the one and only Seth Godin - THE branding guru and renown author of 21 international bestsellers. His books have been translated into 38 languages and include Tribes, Purple Cow (one of my favourites) Linchpin, The Dip and This Is Marketing, just to name a few. His latest book “The Song Of Significance - a new manifesto for teams” is out now.Seth also writes one of the most popular marketing blogs in the world, and two of his Ted Talks are the most popular of all time!During our fun conversation we chat about everything from open hiring to false proxies.I hope you enjoy our conversation (again) as much as I did, and hopefully you learn a few things to help you with your branding.Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review.About MeHey there, I'm Joelly - the Branding Badass. My badass superpower is helping you build a brand that matters. From branded merch to brand consulting, when you work with me, you get results! Need help creating brand awareness? Learn more here BADASS MERCH Let's stay connected!Instagram - @Branding_BadassLinkedIn - Joelly GoodsonWebsite - BrandingMatters.ca

On this episode, we'll be talking about the S-word- Selling. It's a topic that makes a lot of artists want to hide or take a shower, but what if I told you that your prospects actually WANT you to sell to them? We'll be covering the main hurdles photographers face when it comes to selling and how to finally get over them so you can serve your clients and get paid well for it.Resources mentioned:This Is Marketing by Seth Godin*Branding FoundationsDarnyelle Jervey HarmonBrand Photography AcademyLighting the Brand Sessionabbygrace.co/podcast*Please note that these are affiliate links and that we do earn a small commission. We wouldn't recommend anything that we don't personally use, so please know that these are items we love!

Are you looking to find more meaning in your work? Seth Godin is the author of 21 international bestsellers that have changed the way people think about work. His books include Tribes, Linchpin, The Dip, This Is Marketing, and The Practice. His latest book is called The Song of Significance, a new manifesto for teams. In this Podcast Mixer episode recorded live in front of an audience, you will learn about creating more meaning, the importance of finding a good boss, what we can learn about work and teams from bees, and so much more. Excited for you to build and grow your Portfolio Career!This episode with notes is available on my website.Connect with David on Twitter or InstagramSubscribe to Seth's daily blog

In this episode of the Ideas on Stage podcast we spoke with the legendary Seth Godin. Seth Godin is the author of 20 books that have been bestsellers around the world and have been translated into more than 35 languages. He’s also the founder of the altMBA and The Akimbo Workshops, online seminars that have transformed the work of thousands of people. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. You might be familiar with his books Linchpin, Tribes, The Dip and Purple Cow. His book, This Is Marketing, was an instant bestseller around the world. His newest project is leading a worldwide group of volunteers creating The Carbon Almanac. In addition to his writing and speaking, Seth has founded several companies, including Yoyodyne and Squidoo. His blog (which you can find by typing “seth” into Google) is one of the most popular in the world. His podcast is in the top 1% of all podcasts worldwide. In 2018, he was inducted into the Marketing Hall of Fame. More than 20,000 people have taken the powerful Akimbo workshops he founded, including the altMBA and The Marketing Seminar. In this episode we talked about how to get your ideas to spread. Key Takeaways - Why ideas spread- The power of tension in engaging talks- The best way to start a talk- The right way to use PowerPoint- The power of concise communication We hope you enjoy it! ———————Links: - The Carbon Almanac: https://thecarbonalmanac.org/ - Seth’s latest book ‘The Song of Significance’: https://amzn.eu/d/hmMFljV Recommended books and authors:- The Art of Possibility, Rosamund Stone Zander and Benjamin Zander - Garr Reynolds - Nancy Duarte ———————Take the Confident Presenter Scorecard to assess your current presentation skills. It's free, easy, and takes just 3 minutes to complete: https://ideasonstage.com/score Join our free live web class to learn how to grow your business, increase your influence, and make a bigger impact through great presenting: https://www.ideasonstage.com/uk/masterclass

My guest today is Seth Godin - THE branding guru and renown author of 21 international bestsellers. His books have been translated into 38 languages and include Tribes, Purple Cow (one of my favourites) Linchpin, The Dip and This Is Marketing, just to name a few. His latest book “The Song Of Significance - a new manifesto for teams” is out now.Seth also writes one of the most popular marketing blogs in the world, and two of his Ted Talks are the most popular of all time!During our fun conversation we chat about everything from open hiring to false proxies.I hope you enjoy our conversation as much as I did, and hopefully you learn a few things to help you with your branding.

Seth Godin is a 21 international best-selling author, with his work Seth Godin is the author of 21 international bestsellers that have changed the way people think about work. His books have been translated into 38 languages and Seth's books include Tribes, Purple Cow, Linchpin, The Dip, and This Is Marketing. Seth writes one of the most popular marketing blogs in the world, and two of his TED talks are among the most popular of all time. He is the founder of the altMBA; the social media pioneer Squidoo; and Yoyodyne, one of the first internet companies. In this conversation, we spoke about creating a life of significance, building leverage, leadership, and so much more. For more on Seth and his work check out:  https://www.sethgodin.com/ A Song of Significance, out May 2023: https://geni.us/pdnqnz My Links: My Instagram: https://www.instagram.com/jamesbrackiniv/    The Mindful Minute: https://chipper-writer-4912.ck.page/29fea0fd59   1:1 Coaching: https://impaulsivetointentional.carrd.co/

Seth Godin (@thisissethsblog) is the author of 21 bestsellers book. That includes Tribes, Purple Cow, Linchpin, The Dip, and This Is Marketing.His blog (which you can find by typing “Seth” into Google) is one of the most popular in the world. In 2013, Godin was inducted into the Direct Marketing Hall of Fame.Two of his TED talks are among the most popular of all time. He is also the founder of the altMBA, Squidoo (the social media pioneer) and Yoyodyne (one of the first internet companies).In this conversation, we spoke about:How to attract talent to your companyAs an employee, How to create change in big organizationAnd how Seth write books and ship projects at lighting speed Hosted on Acast. See acast.com/privacy for more information.

Brought to you by AeroPress 3-in-1 coffee press for delicious brews, Allbirds incredibly comfortable shoes, and Shopify global commerce platform providing tools to start, grow, market, and manage a retail business. Seth Godin is the author of 21 international bestsellers that have changed the way people think about work. His books have been translated into 38 languages and Seth's books include Tribes, Purple Cow, Linchpin, The Dip, and This Is Marketing. Seth writes one of the most popular marketing blogs in the world, and two of his TED Talks are among the most popular of all time. He is the founder of the altMBA; the social media pioneer Squidoo; and Yoyodyne, one of the first internet companies.His new book is The Song of Significance: A New Manifesto for Teams. Please enjoy!This episode is brought to you by AeroPress! If you haven't tried coffee made with an AeroPress, you're in for a treat. With more than 45,000 five-star reviews and customers in more than 60 countries, it might be the highest-rated coffee maker on the planet. This press uses a patented 3-in-1 technology that combines the best of several brew methods into one, easy-to-use, very portable device. Because it combines the best of 3 methods, you get a cup that is full bodied like a French press, smooth and complex like when using the pour-over method and rich in flavor like espresso.As I wrote in The 4-Hour Chef: “This is now, bar none, my favorite brewing method." And now they have a new Crystal Clear version—sleek enough for display and tough enough for the road. Pick one up at AeroPress.com/Tim for less than $50.*This episode is also brought to you by Allbirds! Allbirds are incredibly comfortable shoes, sustainably made, with design rooted in simplicity. I've been wearing Allbirds for the last several months, and I've been alternating between two pairs. I started with the Tree Runners (in marine blue, if you're curious), and now I'm wearing the Tree Dashers, and the Tree Dashers are my current “daily driver.” I stick with the blue hues, and the Dashers are in buoyant blue. The color pops, and I've received a ton of compliments.The Tree Dasher is an everyday running and walking shoe that's also great for light workouts. It's super comfortable, and I've been testing it on long walks in Austin and New Zealand on both trails and pavement. Find your perfect pair at Allbirds.com today and use code TIM for free socks with a purchase of $48 or more. Just add a pair of socks to your shopping cart and apply code TIM to make the pair free.*This episode is also brought to you by Shopify! Shopify is one of my favorite platforms and one of my favorite companies. Shopify is designed for anyone to sell anywhere, giving entrepreneurs the resources once reserved for big business. In no time flat, you can have a great-looking online store that brings your ideas to life, and you can have the tools to manage your day-to-day and drive sales. No coding or design experience required.Go to shopify.com/Tim to sign up for a one-dollar-per-month trial period. It's a great deal for a great service, so I encourage you to check it out. Take your business to the next level today by visiting shopify.com/Tim.*[05:42] The changes of aging.[10:07] How Seth gets over momentary lapses of optimism.[16:13] The Carbon Almanac.[18:40] Addressing 21st-century nihilism.[26:23] Finding significance and making a difference.[35:34] The boss and the bees.[44:47] Ethically reclaiming meaning from work in the Quaker surveillance state.[51:50] Seth's impression of my efforts over the years.[56:21] Circumnavigating false proxies.[1:02:17] Employee retention.[1:05:54] Let's Get Real or Let's Not Play.[1:08:07] Zig Ziglar.[1:12:12] Seth's early career life.[1:13:45] Seth's current career life.[1:17:01] The 140-year-old piano.[1:19:35] Meetings.[1:24:04] Page 19 thinking.[1:27:37] Soliciting useful writing feedback.[1:31:36] Parting thoughts.*For show notes and past guests on The Tim Ferriss Show, please visit tim.blog/podcast.For deals from sponsors of The Tim Ferriss Show, please visit tim.blog/podcast-sponsorsSign up for Tim's email newsletter (5-Bullet Friday) at tim.blog/friday.For transcripts of episodes, go to tim.blog/transcripts.Discover Tim's books: tim.blog/books.Follow Tim:Twitter: twitter.com/tferriss Instagram: instagram.com/timferrissYouTube: youtube.com/timferrissFacebook: facebook.com/timferriss LinkedIn: linkedin.com/in/timferrissPast guests on The Tim Ferriss Show include Jerry Seinfeld, Hugh Jackman, Dr. Jane Goodall, LeBron James, Kevin Hart, Doris Kearns Goodwin, Jamie Foxx, Matthew McConaughey, Esther Perel, Elizabeth Gilbert, Terry Crews, Sia, Yuval Noah Harari, Malcolm Gladwell, Madeleine Albright, Cheryl Strayed, Jim Collins, Mary Karr, Maria Popova, Sam Harris, Michael Phelps, Bob Iger, Edward Norton, Arnold Schwarzenegger, Neil Strauss, Ken Burns, Maria Sharapova, Marc Andreessen, Neil Gaiman, Neil de Grasse Tyson, Jocko Willink, Daniel Ek, Kelly Slater, Dr. Peter Attia, Seth Godin, Howard Marks, Dr. Brené Brown, Eric Schmidt, Michael Lewis, Joe Gebbia, Michael Pollan, Dr. Jordan Peterson, Vince Vaughn, Brian Koppelman, Ramit Sethi, Dax Shepard, Tony Robbins, Jim Dethmer, Dan Harris, Ray Dalio, Naval Ravikant, Vitalik Buterin, Elizabeth Lesser, Amanda Palmer, Katie Haun, Sir Richard Branson, Chuck Palahniuk, Arianna Huffington, Reid Hoffman, Bill Burr, Whitney Cummings, Rick Rubin, Dr. Vivek Murthy, Darren Aronofsky, Margaret Atwood, Mark Zuckerberg, Peter Thiel, Dr. Gabor Maté, Anne Lamott, Sarah Silverman, Dr. Andrew Huberman, and many more.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

To celebrate the third edition of How to Make It In The New Music Business, the Ari's Take team collaborated with Shuttershot Productions to capture Ari Herstand's special interview and Q&A with the incomparable Theo Katzman (of Vulfpeck). This episode was recorded live at The Grove's Barnes & Noble in Los Angeles on January 17th.Order the new book here: http://book.aristake.com00:00 Welcome03:23 Theo's perfect press release, recording process, touring with Vulfpeck11:39 What artists can learn The Beatles' Get Back documentary16:23 Recording process: one take and one take only22:17 Recording a live album, playing in the “red zone” (Keith Jarrett, John Coltrane, Led Zeppelin)32:45 Why artists should never compromise themselves and their career37:04 Authentic creative process, embracing mistakes in the studio49:26 How Vulfpeck became so successful52:09 How the Wim Hof Method's cold plunging experiences inspired Theo01:00:02 Songwriting process for new album, Be The Wheel01:12:02 Album release strategy, distributing independently through TuneCore01:19:51 Listening engagement from Spotify editorial playlists vs. algorithmic playlists01:24:03 Launching new label, 10 Good Songs01:28:17 What “making it” in the New Music Business means01:35:10 Q&A: How clubs can best set artists up for success01:40:47 Q&A: Advice for independent artists who don't have a big budget01:43:35 Q&A: Emotional quality songwriting and harmonic settings within western music ("Good To Be Alone," Paul Simon, Bob Marley)01:48:06 Q&A: Creative marketing campaigns (Seth Godin's This Is Marketing, TikTok)Subscribe to The New Music Business: https://aristake.com/nmbAri's Take Academy (use code NMB for 10% off): https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari's Take:Website: https://aristake.comAcademy: https://aristakeacademy.comInstagram: https://www.instagram.com/aristake_TikTok: https://www.tiktok.com/@aris.takeTwitter: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with Theo Katzman:Website: https://theokatzman.comInstagram: https://instagram.com/theokatzmanYouTube: https://youtube.com/theokatzmanConnect with Shuttershot Productions:Website: https://weareshuttershot.comInstagram: https://instagram.com/shuttershotProduced by the team at Ari's TakeLive recording engineered by Maxim AdamsMixed and mastered by Maxton HunterMusic by Brassroots DistrictVideo production by Shuttershot ProductionsDirected by Brian ShuttersPhotography directed by Kenzo Le Hosted on Acast. See acast.com/privacy for more information.

Thank you for tuning in to Episode 75 of the I Do Wedding Marketing podcast. In this episode I use inspiration from Seth Godin to help you learn to identify your couple's problems when planning a wedding. Here is a link to Seth Godin's mentioned book, This Is Marketing: https://amzn.to/3WHHs8X Visit the I Do Wedding Marketing Podcast Sponsors! https://www.idoweddingmarketing.com/sponsors Listen to all episodes of the I Do Wedding Marketing Podcast: https://www.idoweddingmarketing.com/podcast Steal my Social Media Strategy!! Purchase the Engaged to Engagement Workshop https://ido--carissakruse.thrivecart.com/engaged-to-engagement-workshop/ Visit I Do Wedding Marketing https://www.idoweddingmarketing.com/ Follow Nina Addeo on LinkedIn https://www.linkedin.com/in/nina-addeo-699898ab/ Follow I Do Wedding Marketing on Instagram https://www.instagram.com/idoweddingmarketing/ Follow I Do Wedding Marketing on Facebook https://www.facebook.com/idoweddingmarketing/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/nina-addeo/message

Entrepreneur, best-selling author, and speaker Seth Godin joins me on this episode to share his thoughts on topics like focus, consistency, and self-exploration. We touch on his latest project, The Carbon Almanac, and why he chose to add to the climate change conversation through that modality.  Seth shares his unique perspective on mentorship and heroes, and leaves us with a reading list of books by authors that he admires. Seth also shares his advice for anyone who is feeling really vulnerable and on the verge of putting themselves out there in a big way.    IN THIS EPISODE, WE TALK ABOUT: Suggestions for people who are trying to get clear on their point of view  The generous nature of creativity  Why Seth believes that creator's or writer's block doesn't exists  Seth's thought process behind not reading comments or reviews  Developing a practice where you're in service to other people  RESOURCES Thanks to OUAI for sponsoring today's episode. Go to theouai.com use code LORI to get 15% off your entire purchase!  The Art of Possibility by Rosamund Stone Zander and Benjamin Zander  The War of Art by Steven Pressfield  Just Kids by Patti Smith  The Guerrilla Marketing Handbook by Jay Levinson and Seth Godin  Sign up for The Spritz newsletter at litepink.com! Text DAILY to 310-496-8363 for daily manifesting affirmations and journal prompts.  CONNECT WITH SETH Read Seth's Blog: seths.blog  Get your copy of Seth's latest books: This Is Marketing and The Practice   CONNECT WITH LORI Follow me: @loriharder Follow Lite Pink: @drinklitepink Follow Earn Your Happy: @earnyourhappy Follow Girlfriends & Business: @girlfriendsandbusiness Listen to Girlfriends & Business

Brought to you by Athletic Greens all-in-one nutritional supplement, Theragun percussive muscle therapy devices, and Shopify global commerce platform providing tools to start, grow, market, and manage a retail business. Seth Godin (@ThisIsSethsBlog) is the author of 19 international bestsellers translated into more than 35 languages, including Tribes, Purple Cow, Linchpin, The Dip, and This Is Marketing. He writes daily at Seths.blog, which is one of the most popular blogs in the world. He's also the founder of the altMBA and The Akimbo Workshops, online seminars that have transformed the work of thousands of people. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership, and most of all, changing everything. He is also the author of The Practice: Shipping Creative Work.In this episode, we explore many topics, including:The value of hacksThe magic of HamiltonWhat learning to juggle and cultivating creativity have in commonThe myth of qualityWhat Seth means by “Don't steal the revelation.”Focusing on generosity instead of anxietyChoosing the ruleset of your own game of lifeHow Joni Mitchell eschewed the safety of the sinecureWhat you would do if you knew you would fail?Please enjoy!This episode was originally published in 2020: https://tim.blog/2020/10/26/seth-godin-the-practice/*This episode is brought to you by Athletic Greens. I get asked all the time, “If you could use only one supplement, what would it be?” My answer is usually AG1 by Athletic Greens, my all-in-one nutritional insurance. I recommended it in The 4-Hour Body in 2010 and did not get paid to do so. I do my best with nutrient-dense meals, of course, but AG further covers my bases with vitamins, minerals, and whole-food-sourced micronutrients that support gut health and the immune system. Right now, Athletic Greens is offering you their Vitamin D Liquid Formula free with your first subscription purchase—a vital nutrient for a strong immune system and strong bones. Visit AthleticGreens.com/Tim to claim this special offer today and receive the free Vitamin D Liquid Formula (and five free travel packs) with your first subscription purchase! That's up to a one-year supply of Vitamin D as added value when you try their delicious and comprehensive all-in-one daily greens product.*This episode is also brought to you by Shopify! Shopify is one of my favorite platforms and one of my favorite companies. Shopify is a platform designed for anyone to sell anywhere, giving entrepreneurs the resources once reserved for big business. In no time flat, you can have a great looking online store that brings your ideas to life, and you can have the tools to manage your day-to-day and drive sales. No coding or design experience required.More than a store, Shopify grows with you, and they never stop innovating, providing more and more tools to make your business better and your life easier. Go to Shopify.com/tim for a FREE trial and get full access to Shopify's entire suite of features.*This episode is also brought to you by Theragun! Theragun is my go-to solution for recovery and restoration. It's a famous, handheld percussive therapy device that releases your deepest muscle tension. I own two Theraguns, and my girlfriend and I use them every day after workouts and before bed. The all-new Gen 4 Theragun is easy to use and has a proprietary brushless motor that's surprisingly quiet—about as quiet as an electric toothbrush.Go to Therabody.com/Tim right now and get your Gen 4 Theragun today, starting at only $179.*For show notes and past guests on The Tim Ferriss Show, please visit tim.blog/podcast.For deals from sponsors of The Tim Ferriss Show, please visit tim.blog/podcast-sponsorsSign up for Tim's email newsletter (5-Bullet Friday) at tim.blog/friday.For transcripts of episodes, go to tim.blog/transcripts.Discover Tim's books: tim.blog/books.Follow Tim:Twitter: twitter.com/tferriss Instagram: instagram.com/timferrissYouTube: youtube.com/timferrissFacebook: facebook.com/timferriss LinkedIn: linkedin.com/in/timferrissPast guests on The Tim Ferriss Show include Jerry Seinfeld, Hugh Jackman, Dr. Jane Goodall, LeBron James, Kevin Hart, Doris Kearns Goodwin, Jamie Foxx, Matthew McConaughey, Esther Perel, Elizabeth Gilbert, Terry Crews, Sia, Yuval Noah Harari, Malcolm Gladwell, Madeleine Albright, Cheryl Strayed, Jim Collins, Mary Karr, Maria Popova, Sam Harris, Michael Phelps, Bob Iger, Edward Norton, Arnold Schwarzenegger, Neil Strauss, Ken Burns, Maria Sharapova, Marc Andreessen, Neil Gaiman, Neil de Grasse Tyson, Jocko Willink, Daniel Ek, Kelly Slater, Dr. Peter Attia, Seth Godin, Howard Marks, Dr. Brené Brown, Eric Schmidt, Michael Lewis, Joe Gebbia, Michael Pollan, Dr. Jordan Peterson, Vince Vaughn, Brian Koppelman, Ramit Sethi, Dax Shepard, Tony Robbins, Jim Dethmer, Dan Harris, Ray Dalio, Naval Ravikant, Vitalik Buterin, Elizabeth Lesser, Amanda Palmer, Katie Haun, Sir Richard Branson, Chuck Palahniuk, Arianna Huffington, Reid Hoffman, Bill Burr, Whitney Cummings, Rick Rubin, Dr. Vivek Murthy, Darren Aronofsky, Margaret Atwood, Mark Zuckerberg, Peter Thiel, Dr. Gabor Maté, Anne Lamott, Sarah Silverman, Dr. Andrew Huberman, and many more.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of Let Go & Lead, business leader, writer and speaker Niven Postma speaks with Maril about the importance of recognizing and navigating office politics. She and Maril talk about Niven's journey toward focusing on office politics — one which, ironically enough, began with her getting fired — and proceed into a wide-ranging conversation about the balancing acts of leadership. They discuss the “tough empathy” that leaders must find, what it takes to get politically smart in the workplace and how Niven's ideas sync with Gagen's Three Things that Change Everything framework. Learn about: Niven and Maril explore… 13:51 The difference between Control and Controls (social 1) 17:55 Balancing control and letting go 18:29 Tough empathy: compassion + accountability 20:47 How to build mutual commitment 29:04 Why political intelligence is as critical as EQ & IQ (social 2) 33:59 How leaders contribute to office politics 38:59 Office politics in a remote/hybrid world Niven Postma has held executive positions since she was 29, in a career that has spanned multiple sectors and roles. Before starting up her own consultancy and embarking on her PhD, her positions included being CEO of the Businesswomen's Association, Head of the SARB Academy at the South African Reserve Bank and Head of Leadership and Culture for the Standard Bank Group (the largest bank by assets in Africa). She is a Harvard Business Review and Inc. Africa contributor, a strategy and culture facilitator for clients in industries as diverse as financial services, retail, media and manufacturing and an expert lecturer and facilitator on women's leadership development programs around the world. She is also the Chairman of the Board of Cotlands, an NGO that does cutting-edge work in the Early Childhood Development space in South Africa and beyond. — Let Go & Lead is a leadership community created by Maril MacDonald, founder and CEO of Gagen MacDonald. Maril brings together provocateurs, pioneers, thought leaders and those leading the conversation around culture, transformation and change. Over the course of the past 12 years, Let Go & Lead has existed in many forms, from video interviews to resource guides to its current iteration as a podcast. At its core, it remains a place where people can access a diversity of perspectives on interdisciplinary approaches to leadership. Maril is also working on a book incorporating these insights gathered over the past several years from global leaders and change makers. Maril has interviewed over 120 leaders — from business to academia and nonprofits to the arts — through the years. In each conversation, from personal anecdotes to ground-breaking scientific analysis, she has probed the lessons learned in leadership. From these conversations, the Let Go & Lead framework has emerged. It is both a personal and organizational resource that aims to serve the individual leader or leadership at scale. Full episodes also available on:  Apple Podcasts: https://podcasts.apple.com/us/podcast/let-go-lead-with-maril-macdonald/id1454869525  Spotify: https://open.spotify.com/show/5Gaf7JXOckZMtkpsMtnjAj?si=WZjZkvfLTX2T4eaeB1PO2A  Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9sZXRnb2xlYWQubGlic3luLmNvbS9yc3M  Stitcher: https://www.stitcher.com/show/let-go-lead  —  Gagen MacDonald is a strategy execution consulting firm that specializes in employee engagement, culture change and leadership development. Learn more at http://www.gagenmacdonald.com.

Today in the Book Lounge, Tom & Karin discuss the book This Is Marketing with special guest Brandon Leibowitz. Each week Book Insights creator and author of The 50 Classics Series Tom Butler-Bowdon and Memo'd Program Manager Karin Richey invite you to join their fun and casual conversation about the book of the week. Hear what they love it about, what they don't, how they rate it, and how it can advance your work and life. You'll learn why it was selected to be part of the curated list of Book Insights, and what's new with the book or the author currently. This week, Tom and Karin offer you insight on: *The power of having a niche market and why 100 dedicated users are better than a million followers *Why your business may not need to post on social media every day *How marketing in the digital age differs from the "tried and true" old school marketing methods Want quick saveable, shareable bullet points on today's podcast? Check out the Memo: https://memod.com/KarinRichey/this-is-marketing-with-brandon-leiowitz-4730 Show Notes: Brandon Leibowitz is a digital marketing guru, entrepreneur and founder of SEO Optimizers. https://seooptimizers.com/ What is the difference between Book Insights episodes and Book Lounge episodes? Book Insights are formal, structured summary, analysis and exploration of a bestselling nonfiction book. Each episode is read by a professional voice actor and will introduce a new title selected specifically for its value to your work and life. Book Lounge episodes are casual discussions about the book, the author, and anything else that comes along through the course of conversation. It's more of a broad chat about how the book relates to current, everyday life. Should I listen to both the Book Insight and the Book Lounge episode on the same book? Sure! Each episode works fine as a standalone piece, so no requirement to listen to both or to listen in any particular order, but we definitely recommend (and think you'll enjoy!) both. Think of it like reading a book and liking it so much you want to chat about it on the porch with a friend. That is the vibe at the Book Lounge. Like what you hear? Be sure to like & subscribe to support this podcast! Also leave a comment and let us know your thoughts on the episode. You can also get a free weekly email about the Book Insight of the week. Subscribe at memod.com/insights Production Assistance: Daniel Gonzalez Hosts: Tom Butler-Bowdon & Karin Richey

Every summer, we have a book club here at Agent Grad School. Our students pick the books–one for June, another for July, and a third for August. At the end of each month, we discuss the books and share how we are applying what we learned to our real estate businesses with you. If you are following along with us in the Agent Grad School 2022 Summer Book Club, June's book was This Is Marketing by Seth Godin. his book is a true must-read for every real estate agent. Why? Because it completely redefines how we think about and approach our marketing. Author Seth Godin breaks marketing down into 5 steps, and on today's podcast, a few of our students and I are sharing how we are applying these five steps to our real estate businesses. Learning and most importantly, applying, these five steps will change the way you think – and the way you act – when it comes to marketing your real estate business. Marketing is more than how to find clients, or how to attract clients. It's about finding your niche, and seeing your marketing as a way to help those people find the change they are looking for. We hope it helps you redefine how you market yourself as a real estate agent as much as it did for us. Listen in as the AGS book club and I discuss how we are applying what we learned from this book to our real estate businesses.   For more podcasts like this, go to AgentGradSchool.com/podcast.

On this episode, I share a three-part template for crafting marketing messages that compel.  I also provide a real life example of how I've used this exact template in my own marketing and I explain how you can do the same. Enjoy!**All credit for this template goes to Seth Godin and his book, "This Is Marketing"**Click here to learn more about our charity endurance team.

In this episode, Seth Godin joins us to share his 40+ years of experience and insights on -- “How to be sensible in the modern marketing world ” He talks about: --> What separates a brand from the me-toos --> What's the difference between category creation, differentiation, niching down and positioning --> The misunderstanding around going niche --> The misunderstood concept of failing fast, and mistake vs blunder --> How to identify your early adopters --> The mindset that marketing professionals need to develop --> The future of Clubhouse and a lot more..

In this episode, Dustin talks with Seth Godin about his book, This is Marketing: You Can't Be Seen Until You Learn to SeeYou'll discover how digital marketing has spiraled out of control and why the attention economy is so important to personal and relevant messages. Seth shares the critical marketing consequence of unlimited online choices for consumers.We'll talk about how to work with the first medium ever that wasn't invented to make marketers happy and why it's so important to build something that everyone would miss if you stopped showing up. Seth shares how to think of your customers, prospects or patients as students and the powerful transformation that happens when you aim first to serve and teach.***This episode is brought to you by Market Hardware. Automatically attract more ideal patients through trust-based marketing. Learn how Market Hardware can help your practice build lasting relationships through trust and proven results at MarketHardware.com today.***Resources Mentioned in The Burleson Box:AkimboThis is MarketingSeth Godin's BlogThe Marketing SeminarJiro Dreams of Sushi***Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat.http://www.theburlesonbox.com/sign-up Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here:http://www.theburlesonreport.com Follow Dustin Burleson, DDS, MBA at:http://www.theburlesonfiles.com

Two decades ago, Business Week said today's guest "may be the ultimate entrepreneur for the Information Age," because he's as focused on spreading ideas as the ideas themselves. He is a world-renowned speaker and author of 18 books that have been bestsellers around the world and have been translated into more than 35 languages. Entrepreneur said his blog was “one of the most-loved marketing blogs on the internet.” He writes about the post-industrial revolution, the way ideas spread, marketing, quitting leadership, and most of all, changing everything. Some of his most well-known books include “Linchpin,” “Tribes,” “The Dip,” and "Purple Cow.” His newest book, “This Is Marketing” was released this month. He has founded several companies including Yoyodyne and Squidoo - and he is the founder of altMBA and The Marketing Seminar, online workshops that have transformed the work of thousands of people. In recognition of his ability to create and spread powerful ideas, he was inducted into the American Marketing Association's Marketing Hall of Fame earlier this year. Please join me in welcoming Seth Godin. In this episode we discuss: his thoughts on leadership: “Leadership is earning the trust to have people hear and believe you and the discernment to differentiate between the people who want to go there and those who don't.” how he learned to accept loss, discovered he is not good at getting elected, and ultimately learned how to be a great leader. his belief that true marketers learn how to identify things that need to change in the world, come up with a solution to make change happen, and find the people who need that change. his thoughts about how school has been designed to raise kids to be compliant, and the importance of parents to use the time with their kids to help give them the future skills they need. how he does not view himself as a great writer. Instead, he has written over 7,000 blogs and 120 books because he learned to speak more clearly and to write what he was going to say. his marketing strategy that asks “who's it for and what's it for?” what status roles are and how important they have been in his life. how he keeps a generous abundance mindset and thinks “how do I give them the most that I can?” instead of “how do I get the most out of them?” his thoughts about “tit for tat” mindsets and networking with other people. his mindset about people taking his ideas and running with them, and how it makes him happy to see people use his ideas to create positive change in the world. Listen, subscribe and read show notes at www.OnTheSchmooze.com.

This week we're improving on our marketing skills with help from entrepreneur and marketing expert Seth Godin. Listen to hear Seth's insightful tips on the mentality we should have when it comes to our marketing strategy, finding your audience, and the common mistakes to avoid when starting to market your business. Seth is the bestselling author of 20 books including The Dip, Tribes, The Practice, and This Is Marketing. He's also the host of the Akimbo podcast and author of his very popular self-titled blog.Have an idea for a future episode? Call us at 347-687-8109 and leave a voicemail, or write to us at upgrade@lifehacker.com. We want to hear from you!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Seth Godin grew up in Buffalo, New York. He graduated Williamsville East High School in 1978 before leaving to earn degrees in computer science and philosophy from Tufts University and an MBA in marketing from the Stanford Graduate school of Business. He returned to Buffalo often to see his family, owners of HARD Manufacturing, a maker of hospital cribs headquartered. The company is currently run by his sister Marjorie Bryen.  Seth is the author of 20 books that have been bestsellers around the world and have been translated into more than 35 languages. He's also the founder of the altMBA and The Akimbo Workshops, online seminars that have transformed the work of thousands of people. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. Some of his books Linchpin, Tribes, The Dip  and Purple Cow. His book, This Is Marketing, was an instant bestseller around the world. His newest book, The Practice came out in 2020. Seth has founded several companies, including Yoyodyne and Squidoo. His blog (which you can find by typing “seth” into Google) is one of the most popular in the world. His podcast is in the top 1% of all podcasts worldwide. In 2018, he was inducted into the Marketing Hall of Fame.  Michelle Johnston is a Professor of Emergency Medicine and novelist, and on good days it is difficult to tell the difference, She works as an Emergency Physician at an inner city trauma hospital, thus specialising in mess and chaos. Her first novel, Dustfall, was published in 2018; a book about medical error and the legacy of asbestos mining in Western Australia.  She writes extensively in the medical field, and believes creativity is at the beating heart of critical care.

Well, this is fun. Here's another episode featuring me, Robbie Swale. No guests this time, and no content from the past, either: this all new and includes some exciting announcements, as well as insights and stories I haven't shared before from my experience of creating new ways of working in my coaching business.In particular, I talk about:The lessons I've learned from the three group coaching programmes I've launched: how do we start a group coaching programme? How do we sell one to people?The four criteria I use when deciding whether to create a new way of working in my business.And, most excitingly, I launch the new Coach's Journey Community, a new way to work with me, starting from just £10 a month.That community is wrapped up along with the new opportunity to support the Coach's Journey financially. If you value this work that I'm doing and want to make it easier for me to continue it, and give it the potential to grow faster and further, you might want to consider becoming a Supporter. But don't worry, the podcast will always be free and there's no presure at all from me to support the podcast financially.That's only part of the episode, though - creating the Coach's Journey Community and a new one-on-one engagement that I'm running with several clients this autumn made me really think about how and when I create new ways of working with clients. In this episode, I've tried to really share how I think about creating new ways of working, including why I'm excited about this one, and all kinds of things that might be valuable to you on your journey as a coach. If there's anything I didn't cover or anything you want to ask, let me know and maybe I'll do a follow-up episode answering questions!For information about my wider work and writing, visit www.robbieswalecoaching.com.To read more about supporting The Coach's Journey, or to become a Supporter or a Community Member, visit https://www.patreon.com/thecoachsjourney.Music by My Good Man William: listen on Spotify: https://open.spotify.com/artist/4KmeQUcTbeE31uFynHQLQgThings and people I mentioned (that you might be interested in):~5: My article, ‘Jordan Peterson Is Not Evil and Why That Matters' - https://www.linkedin.com/pulse/jordan-peterson-evil-why-matters-robbie-swale/~10: My article, ‘How I Became A Full Time Coach Less Than Two Years After Finishing My Training' on LinkedIn: https://www.linkedin.com/pulse/how-i-became-full-time-coach-less-than-two-years-after-robbie-swale~10: My 200th LinkedIn Article: https://www.linkedin.com/pulse/lessons-from-200-linkedin-articles-out-robbie-swale/~13: Phil Bolton and on the podcast: https://www.thecoachsjourney.com/podcast/episode-2-phil-bolton-from-forensic-accountant-to-the-go-to-career-coach-in-london-and-on-to-work-with-ceos-mds-and-founders~13: Mike Toller: https://www.michaeltollercoaching.co.uk/~13: Vegard Olsen: https://coachingpartner.net/cp/en/vegard-olsen-2/~14: Joel Monk on the podcast: https://www.thecoachsjourney.com/podcast/episode-6-joel-monk-conversations-at-the-cutting-edge-of-coaching & The Big Leap by Gay Hendricks: https://www.amazon.co.uk/Big-Leap-Conquer-Hidden-Level/dp/0061735361~16: Rich Litvin and The Prosperous Coach: https://richlitvin.com/the-prosperous-coach/~16: My article, 6 Reasons Why Hiring A Coach Is The Most Important Thing For You To Do If You Want A Successful Coaching Business: https://www.thecoachsjourney.com/writing/6-reasons-why-hiring-a-coach-is-the-most-important-thing-for-you-to-do-if-you-want-a-successful-coaching-business~20: Minor Arias on the podcast: https://www.thecoachsjourney.com/podcast/episode-3-minor-arias-living-by-design-glz56~22: Warren Buffet's 25 things game - see Number 2, here: https://www.linkedin.com/pulse/15-ways-transform-your-relationship-time-get-more-done-robbie-swale/~26: Kristen Kosinski on the podcast: https://www.thecoachsjourney.com/podcast/episode-7-kristen-kosinski-power-of-being-truly-seen-with-all-your-messiness~33: My article, The Pioneering Women of Our Age on my website: https://www.robbieswalecoaching.com/writing/2018/9/10/the-pioneering-women-of-our-age and on LinkedIn: https://www.linkedin.com/pulse/pioneering-women-our-age-robbie-swale/~35: Katie Harvey on the podcast: https://www.thecoachsjourney.com/podcast/episode-1-katie-harvey-14000-hours-of-coaching-being-part-of-the-uk-coaching-vanguard-and-being-a-generalist-coach~36: The Genius Accelerator Group Coaching Programme: https://www.robbieswalecoaching.com/the-genius-accelerator~44: Jordan Hall: https://www.youtube.com/channel/UCMzT-mdCqoyEv_-YZVtE7MQ and more about the Zone of Genius and Hall's influence on my thinking about that in the introduction to The Power To Choose: https://www.robbieswalecoaching.com/writing/2019/12/30/the-power-to-choose-preview~55: My brother. Ewan Townhead: https://www.ewantownhead.com/ and Fred Kofman being interviewed by Ewan and his friends back in 2011: http://www.wakinguptheworkplace.com/fred-kofman/~58: Jamie Smart on the podcast: https://www.thecoachsjourney.com/podcast~58: This Coaching Life Podcast:~58: Toku McCree on the podcast: https://www.thecoachsjourney.com/podcast/episode-15-toku-mccree-sales-with-honour-and-love-on-the-end-of-a-sword~60: This Is Marketing by Seth Godin: https://www.amazon.co.uk/This-Marketing-Cant-Until-Learn/dp/0241370140 and The Marketing Seminar: https://akimbo.com/themarketingseminarAnd, of course, support The Coach's Journey by clicking Support at the top right of this page, or visiting https://www.patreon.com/thecoachsjourney, or join the community by clicking on the Community page in the menu at the top or, again, visiting: https://www.patreon.com/thecoachsjourney

Welcome Hearts on Fiber owner Kim Clark to the podcast! Hearts on fiber has been recognized as a favorite local business by a few of my guests, so I was really pleased to have this chat with Kim. She shares a lot of her background and inspiration for starting this crafty small business, along with stories of the special relationships she has formed with her customers and other local small businesses. Best of all: she started this business in her living room! I do love a story about a business that started at home - enjoy!From the Hearts on Fiber website:"Fiber and Crafts that are good for your heart. In life, we can't control the bad stuff that happens, but we can control the beauty we add to the world. We hope to inspire people to make beautiful art."Helpful links:Website     https://heartsonfiber.com/Facebook  https://www.facebook.com/heartsonfiber/Instagram  https://www.instagram.com/heartsonfiber/Location:208 South Village Lane, Suite ADavidson, NC 28036704-765-9253Local businesses mentioned in this episode:Mainstreet Books Davidson     https://www.mainstreetbooksdavidson.com/Davidson Wine Company        https://davidsonwineco.com/Summit Coffee Davidson         https://summitcoffee.com/basecampAR Workshop Davidson           https://www.arworkshop.com/davidson/The Casual Creative                 https://www.thecasualcreative.org/Whit's Frozen Custard Davidson   https://whitsdavidson.shopsettings.com/Recommended books:This Is Marketing, Seth GodinGrow Like A Lobster, Joshua DickThe Medici Effect, Franz JohanssonChecklist Manifesto, Atul GawandeSupport the show (https://www.paypal.com/paypalme/epicjourneymedia)