Podcasts about marketing app

**Unlocking the Power of Video Marketing with Marlon Marescia: Expert Tips for Digital Entrepreneurs** In this episode of *Invest In Yourself: The Digital Entrepreneur Podcast*, host Phil Better sits down with video marketing guru Marlon Marescia to explore groundbreaking strategies that can transform your consulting business. Discover how Marlon leverages educational videos to create a community of perfect prospects, and learn why he prioritizes quality leads over high view counts. Marlon shares his efficient method of repurposing videos into SEO-boosting blog posts and Facebook retargeting ads, revealing the secrets behind his successful marketing app, Video Marketing Machine. Listen in for actionable tips on embracing imperfection, fostering genuine client connections, and simplifying complex marketing processes. Whether you're a consultant, real estate agent, or small business owner, Marlon's insights can help you achieve greater impact with minimal effort. Don't miss this episode packed with practical advice and inspiring entrepreneurial stories! **Click to dive into the world of video marketing and lead generation now.**

Imagine this: You never lose an affiliate sale again, because your links just work the way they're supposed to. WP Smart Links can do that, and that's only the beginning - it also gives you short, domain-based URLs, pixel tracking, and much more. Visit https://muncheye.com/im-wealth-builders-smart-links MunchEye City: London Address: London Office 15 Harwood Road, , London, England United Kingdom Website: https://muncheye.com/ Phone: +1-302-261-5332 Email: support@ampifire.com

Joe (https://www.linkedin.com/in/joefox88) is a long time friend and SVP of Partnerships at Growave - https://www.growave.io Growave is a Marketing App for Shopify Stores providing feature-rich multiple apps in one place: loyalty & rewards, referrals, wishlist, reviews, and Instagram UGC Joe was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you! ------------------------------------------- Welcome to 'Mentoring Moments', a sub-series of the Podcast Mentoring Moments is composed of clips taken from Jason's Mentorship Sessions These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more! The episode title outlines some of the topics covered in the episode for reference We also regularly feature 'Guest Mentors' to talk about their own areas of expertise If you'd like to join Jason's Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to apply for 1-1 mentorship on this page: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/3Ncui1c

In this episode Ray speaks with Faith Over Fear Live 2023 sponsor Brian Juhl, founder of AICE, about how his AI app designed specifically for network marketers can take your business to the next level as well as his journey in faith.   faithoverfearlive.com   Ray Higdon, is a bestselling author of several books, renowned inspirational speaker, earner of multiple seven figures in a multi-million dollar home based business and founder of the Higdon Group, a Fortune 5000 company, where he's helped clients generate over 500,000 new customers through his proven coaching programs (https://rayhigdoncoaching.com).   Partner with Ray: ★ Take the 1K RankUp Challenge: https://rankmakers.com ★ Apply for Coaching: https://higdongroup.com/coaching ★ Invite to Speak: https://higdongroup.com/speaking ★ Order his Books: https://rankmakershop.com/collections/books-journals/book   Connect with Ray: ★ Podcast: https://higdongroup.com/podcast ★ Facebook: https://www.facebook.com/rayhigdonpage ★ Instagram: https://www.instagram.com/rayhigdon ★ Twitter: https://twitter.com/rayhigdon ★ LinkedIn: https://www.linkedin.com/in/rayhigdon   Thank you for watching and be sure to subscribe for more: https://www.youtube.com/@HigdonGroup We believe in you! - Ray Higdon   ======================== More About Ray: Ray's, Home Business Profits, has had over 10 million downloads with approximately 160k downloads every month (https://higdongroup.com/podcast). The Higdon Group hosts annual events with as many as 2,000 people live and nearly 7,000 registered online for their Rank Maker community (https://rankmakers.com). As a top keynote speaker, Ray has shared the stage with world renowned thought leaders, including Tony Robbins, Les Brown, Brendon Burchard, Robert Kiyosaki, Bob Proctor, Gary Vaynerchuk, Grant Cardone, Magic Johnson and many more (https://higdongroup.com/speaking). Ray resides in Naples, FL with his wife Jessica, a prominent realtor, and he has four children. As a follower of Jesus Christ, Ray incorporates faith based principles into all of his decisions, life challenges and business successes. They have raised over $1,000,000 to support families in need, the battle against human trafficking and advancing alternatives to traditional health care. Learn more about Ray Higdon: https://www.rayhigdon.com

Join our resident Business Ninja Jamie, together with Shaun Clark, the Co-Found and CEO of HighLevel, an all-in-one sales, and marketing platform built for agencies, by an agency. HighLevel brings all the things you need to solve your digital agency problems in one place and will give you the tools, support, and resources you need to help your business succeed. The HighLevel Platform is everything that agencies need to manage their client's leads, websites, funnels, calendars, and many other services that are needed to maintain a customer. The platform also allows you to White Label the Desktop Application. Your clients will see your brand, down to the URL, and HighLevel offers White Label Agency services such as Facebook Advertising, Google Advertising, and Social Media Posting. Join thousands of other marketers to learn how they're being successful and growing their agency with HighLevel. Visit their website today at http://gohighlevel.com/.-----Do you want to be interviewed for your business?  Schedule time with us, and we'll create a podcast like this for your business:  https://www.WriteForMe.io/-----https://www.facebook.com/writeforme.iohttps://www.instagram.com/writeforme.io/https://twitter.com/writeformeiohttps://www.linkedin.com/company/writeforme/https://www.pinterest.com/andysteuer/Want to be interviewed on our Business Ninjas podcast? Schedule time with us now, and we'll make it happen right away! Check out WriteForMe, more than just a Content Agency! See the Faces Behind The Voices on our YouTube Channel!

Delaware native Mike McCabe is co-founder of SimpleCrew.com – the app that makes managing your field team “as simple as snapping a photo.” Hundreds of businesses across different industries – real estate investors, concert promoters, contractors, and more – rely on SimpleCrew to manage their field teams. Real estate investors use SimpleCrew to track their guerrilla marketing campaigns, such as yard signs and door hangers, in order to hold their employees accountable for their work. Mike and his co-founder, Alan Vantoai, started SimpleCrew with a 40,000 USD grant from Startup Chile in 2013 and have been 100% self-funded ever since. With a background in engineering and software development, Mike has helped countless businesses scale their field teams by implementing a simple system of accountability using SimpleCrew. What you'll learn about in this episode: Who Mike McCabe is and how he started his business, SimpleCrew How the SimpleCrew app effectively tracks guerilla marketing efforts in realtime to optimize accountability and coverage What types of companies use SimpleCrew, and how its structure can benefit many different industries How Mike took a simple idea and his skill set and turned it into a successful startup Why Mike is taking current user feedback to help make the best product possible before determining his exit strategy Mike's tips for those looking to start their own business and why keeping things simple is essential for success Resources: Get Ron's $599 Wholesaling course for FREE when you join his Gold Club for ONLY $59 a month! https://thementorpodcast.com/terms thementorpodcast.com/crew Twitter: @MikeUDUC LinkedIn: linkedin.com/in/mjmccabe

www.LouiseCourville.com/clubhouse Enter to win an invite to Clubhouse by going to the link above and a second entry by going to Blink Digital Marketing following and DM me the word Clubhouse.  https://www.joinclubhouse.com

We meet with Nathan Sutherland of SPNSRD - a new social media marketing app that focuses on small and local businesses… and Mapping the Customer Experience with Evelyn Jacome Links for Customer Experience Mapping https://www.youtube.com/watch?v=BCEBU3fa-wk https://docs.google.com/presentation/d/1C0Gw2AmCGShLsz-xrBODciWwDFoZOWS5VMzOMR5YReY/edit?usp=sharingh ttps://www.ideou.com/blogs/inspiration/use-customer-journey-maps-to-uncover-innovation-opportunities SPNSRD https://www.spnsrd.com See https://www.weber.edu/econdev/forging-the-norsatch.html for informative links.

This new distribution channel may be the biggest thing since email. I’m always saying how important it is not to get married to any SINGLE distribution channel or platform for your traffic… Like depending solely on Facebook, or Google, or Instagram, or YouTube, or email, or chatbots, or texts. Why? Because relying on just one source is dangerous to your business because algorithms change, policies change, rules change, and customer BEHAVIOR changes. I can’t tell you how many times over the years I (and my entrepreneur friends) have found our traffic sources completely dry up or go bye-bye at one point or another. That’s why you have to protect your distribution channel. That’s why I’m SO excited about this new platform that just came out called, Community. It’s a texting platform. What I love is that it bypasses all the same behemoth platforms we’ve all been using for years. With Community, open rates for texts are INSANE and click-through rates are CRAZY high. How would you like to see it in action? I’ll even answer your questions! Then check out this Marketing Secrets episode and I’ll give you ALL THE DETAILS! ---Transcript--- Hey everybody. This is Russell Brunson. Welcome back to the marketing secrets podcast. Today, I want to talk to you guys about something very cool and very important, and it is adding more distribution channels to protect your business from the inevitable. All right. So if you've read traffic secrets, you've heard me talk a lot about this, about the fact that traffic changes all the time. Google snaps and Facebook snap. So all the things that are happening. And so for me, I'm always looking at how do I protect my business? How do I protect my distribution channels? And so for you, my question is what are you doing? Do you have a list? Do you have multiple lists? There was a time when if you had a big fan page on Facebook, you post a video or something, you get millions of views. And now the reach died, right? Some people have email lists and they were sending emails back, 10, 15 years ago and getting 50, 60%, 60% open rate, where now you're lucky if you get 20%, right? You have your Instagram following, YouTube channel, all these things, right. And there's times when they're really good and you get a lot of traffic and things from it. And other times where it goes down and you can lose tons of the effort you put into something. And so I'm all about diversification and protecting your assets and protecting yourself. And there's new platform that just came out. I'm excited for, I've seen it for a while. I saw Gary V use it. I saw other people use it. And it's this really cool platform called Community. It's something that I fought against a little bit until this weekend. I was actually speaking at Tony Robbins' event, hanging out with the speakers afterwards and Trent Sheldon, who, if you don't know Trent, he is awesome. He's such a cool dude. And he was showing me his Community platform. I think, I don't know exact numbers, he has almost a 100,000 people that are on his texting platform. And he spends time everyday trying to respond to as many people as he can. But then every morning sends out a mass text with different quotes and things like that. And then when he has a new video come out or a new offer or whatever his new book comes out, he sends a text message out, letting people know about, "Here's my new video, go check it out and go comment", or "Here's my new thing", whatever. And what's so crazy is it's it bypasses all the traditional things, right? Bypasses email, bypasses Zuckerberg or YouTube or whatever. It bypasses everything and gets directly into people's phones. And he was showing me his stats and it's crazy. The open rate on his texts were 90 something percent, versus email, which you're lucky if you get 15 to 20%. But his click through rates like 23%, which typical email you're looking at like one to 3% click through rate. So it was crazy. And I got excited. So I started my Community... I joined the Community platform. I started sending out something to Instagram last night just to see how it worked. And I got hundreds of people who joined it. And I spent all my last night having conversations with people, it was so much fun. And my goal over the next year or so is trying to build that list up to a 100,000 people, right? It's another distribution channel. Something that if email disappears, I still have this distribution channel that can bypass email. It can bypass other things. Right? And so it's really cool. In fact, if you guys want to see I'm doing experiment, in fact, there's an ad that's going to run through this podcast episode. I just create the ad to start promoting them, start putting this on every single podcast episode. I want you guys joining this thing because that way I'll notify you when every new podcast episode comes out, plus you can get free quotes and I'm going to be sending out different frameworks and whole bunch of really cool things to text everyday. And I want to make sure you're on that list. So to get on the list, all you do is text spirit out area code (208) 231-3797. Okay. One more time. It's (208) 231-3797. If you texted me there, you're going to see the process and it's cool. You'll text me and you'll get a message back. Basically says, "Hey, you know, go join the community in that way". It adds you to my phone. And then I can see you and your name, how old you are, your birthday, all that of stuff. It's kind of cool. And they'll send you my V card where then you can add that to your phone and you'll see a message from me. So it's pretty cool. So when you guys test it out, you can see the process, but I'm sharing this because... And maybe you're going to use Community in your business. Maybe you won't, it doesn't matter. I just want you guys all thinking about adding multiple distribution channels to everything that you're doing. What are the new distribution challenges you can do? You know where the other ones I'm looking at, a lot of... There's a really cool tool called PushCrew. There's a couple of companies that do this, but basically happens is it is on your Chrome browser. When someone comes to your page, it can drop down, says, "Hey, join notifications from Russell or from Neil Patel" or from whoever I see Neil Patel is probably the guy doing the best in our industry and you click on it and now he can send out broadcast to you through your browser. So, let's say Google shuts you down, but if you're using Chrome, you can open up and you can send notifications to people through their Chrome browser. Which is so cool for another distribution channel, which I'm going to be focusing on heavily in building that list up as well. I just, I don't know... As long as I've been in business, I just know that lose your distribution channel, you're in trouble. You'll see some cool moves I'm doing in the next week or two. I'll probably be announcing next week, maybe two weeks from now, I'm acquiring a company specifically because I want their distribution channel. And it's a different distribution channel. It's an offline distribution channel, but I'm acquiring the company specifically because I want the distribution channel. Right? If you look at, I talked about some traffic secrets, you look at shark tank, like all the sharks that are there, are there because they, they understand, they know one distribution channel, right? Like Damon John, his distribution channel is retail, right? He's really good at getting clothing down these distribution channels. He spends his career building this distribution channel. So if he has a new product, he's like, "I know my buyers want this". He can push it through his distribution channel. Right? Other sharks are good infomercials. Lori Greiner's really good to QVC. If she sees a product, she's like, "I can put this on QVC and make a ton of money because I know exactly how that game is played". Right? So every shark has a different distribution channel they're good at. For us as internet nerds, right? What are our distribution channels? We have our email list, which is big. Which is still is probably the most profitable distribution channel we have in our company. So you have your email list, you have your social following. So your followings at Instagram, YouTube, Facebook, things like that. Facebook messenger was awesome for about a year as a distribution channel. And then it literally disappeared, it doesn't work very well anymore. For a while that was awesome. We were building up and having so much fun until it stopped being amazing. You know, they're always coming and they're going, I think text message is a big one. I'm going to be focusing on now, PushCrew's another one. So it's like, what are the distribution channels you can build to give you and your business stability? Because the only thing that we know is not going to change in our businesses is the fact that's going to change all the time. So anyway, that's what I share with you guys is just thinking about that. If you want us to come and play in the new distribution channel that I'm doing, which is this Community app, which I'm really excited for. Then, like I said, text me (208) 231-3797. Just texts me anything. You can be like, "Blah". And then it opens a live chat with me. And then you can ask me a question. And right now in the last 12 hours, since I launched this, I've answered hundreds and hundreds of text messages. Some people are freaking out, it's kind of fun. I won't be able to keep up the pace as they go from a couple of 100 people to a couple 1000, to hopefully a 100,000 people. But as right now, I'm trying to respond as many questions as I can. And I'm going to spend probably 20 to 30 minutes a day responding to questions. So feel free to come drop me a message and hopefully have a chance to respond to you personally. So I appreciate you. Thanks for hanging out. And like I said, give me a text. All right, thanks everybody, will talk to you soon.

On today’s episode of BUZZ, we explore the power of Content Marketing and how to apply this strategic approach to your Dental Practice. Your specific Campaign Strategy needs to be laser focused on the treatments and demographics you aspire to attract as New Dental Patients. We also cover key metrics to help you determine what content is performing well so that you can maximize it's impact. To submit topics you’d like covered on future episodes, kindly drop us a note. Thanks so much for tuning-in! http://www.buzz.dental Dentainment is a Leading Digital Marketing Agency for the Dental Community. To learn more about our services or schedule a call with Brad, please visit our website. info@dentainment.com http://www.dentainment.com Learn more about our sponsor DentalYear, the leading Marketing App in Dentistry! 365 Days of Dental Marketing Wisdom, Tips and Fun Holidays. Download the App Today http://www.dentalyear.com

Six years ago, I wrote a post that was directed at IT Directors/Managers, about the need for them to re-imagine their roles in the face of the then rapidly growing cloud thing. Today, the role that needs to be re-imagined is that of Microsoft Business Applications Partner. Between Microsoft and the Citizen Developer, the space previously occupied by the Partner is getting narrower. You can't Get There from Here Not that long ago, if you wanted to bring Business Applications into your organization, a significant part of your budget planning had to include a pretty big chunk for an Implementation Partner. It did not matter whether it was Microsoft Dynamics or Salesforce.com, a large bucket of cash had to be allocated. For most implementation partners, this was their entire business model. It has been a great model... for years... for the partner that is. But not so great for customers who had to pay for it, or Microsoft who got no vig on it. Back in 2016, I wrote another post titled The End of the Microsoft Partner, which may have been a little early, but it is coming to fruition now. The End is Near Two days ago I was driving somewhere and stopped at an intersection. A well-dressed man, who looked like a banker, was waiting at the crosswalk. When the "Walk" sign lit, he walked across in front of my car, and as he reached the middle of my hood, he stopped, pulled out a piece of paper from his suit jacket pocket, unfolded it, and held it up to me. It said "The End is Near". After a few seconds he folded it back up, put it back in his pocket and continued on. I was not sure if the massage was for me, or all of humanity, but I checked my seat belt anyway. As I was driving away I found myself thinking about a call I had with one of our customers last Thursday. It's About Bob Bob (not his real name) is one of our Dynamics 365 customers. Bob is pretty technically savvy, but was quick to say that he was not very familiar with Dynamics. He also said that, while he wanted to learn more, he had a pretty full plate of other responsibilities at his mid-sized company. Bob also felt his company was an excellent candidate for Microsoft Dynamics 365 for Marketing, and that he wanted to jump all over that with us, as well as build out his entire sales process. Most partners would probably be drooling at the Project Services opportunity that this appeared to present. The engagement seemed to be ramping up rather slowly, we built a basic custom entity, after which things quieted down, with just the occasional questions here and there. Then suddenly, it seemed like all-hands-on-deck with the Marketing App. Last week he wanted to have a call with me to show me "Something he had been working" on, just to see if he was on the right track. Over the years, I have had similar calls, and so have learned to not chuckle, when a customer shows me their feeble efforts, so I felt I was prepared. I was not prepared. Bob the Builder I joined the call at the appointed time with Bob, and made him a presenter. He wanted to show me an "App" that he was working on for a segment of his sales team, to get my thoughts. Of course my first thought was, "Why are you building it instead of us". Until I saw it. Bob, who did not know Dynamics 365, and had a full plate, was able in his spare time, to build an app that would rival any I have seen most partners do. Sure, there were a few areas for minor improvement, but truly minor. My role was limited to pointing out a few ideas, that I am sure Bob will go explore on his own. Bob's Limits... for now Bob ended up needing more help with the Dynamics 365 for Marketing application, but in reality, most of the areas where he needed help, we also needed help. Mainly, as one of the first customers of this new application, we were both working through some V1 issues. Issues that were being addressed and eliminated as we went. Bob probably would not have even needed our help with that, if he were starting in October. or at least not much. Bob is Coming As I said, our Bob is pretty tech savvy, but not unique. There are a lot of Bob's out there in our customer organizations. Meanwhile, Microsoft is continuing to lower the barriers to entry, and the level of tech savviness to accomplish what Bob is doing, will continue to come down. What will be the partner role in a world full of Bobs? The Answer To be honest, the answers are hard to come by here. It is obvious that partners will need to reinvent themselves, but into what? How long before we are over-run by Bobs? Who knows, but probably quicker than you are hoping. It seems partners will need to go even deeper down the rabbit hole of either the super complicated shit, or the brand new shit, because what was too complicated yesterday, is no longer.

Dynamics 365 for Marketing - The Giant Stands Back Up Back in April, I wrote a post called "Dynamics 365 for Marketing – A Giant Tripped by a Grain of Sand" about Microsoft's new Dynamics 365 for Marketing Application. It was not a favorable post. Regardless, Microsoft added us to a very small Pilot program for the product in a, "Keep the troublemakers close" strategy. A lot has changed since then. The "Trip" In that April post, I referred to an eager fictional intern named Justin, and his lazy fictional boss, who concocted a licensing scheme for Dynamics 365 for Marketing that made no sense. The "Powers that be" recognized the error, and suggested that Justin's boss should apply for a job at Salesforce.com (and they gave him a sterling endorsement). Justin was promoted to Executive Vice President, and is now a member of the SLT. In the meantime, the non-fictional team has been hard at work, and I am pleased to report that the Giant has regained his footing. The Grain of Sand The particular issue, that stalled this product from ever reaching "greatness", was a simple one: The Licensing Model. If you recall, the original licensing model was based on the number of "Contacts" in your database. Seems simple enough, and mirrors many other competing Marketing solutions. But unlike other Marketing solutions, where the contacts that reside in them, are there specifically for Marketing purposes, in the Dynamics 365 world, Contacts is a multi-dimensional construct. With the move to Common Data Service (CDS), this was further exacerbated. In almost every customer's case, there were a significant number of "contacts" in their databases, that were not there for Marketing purposes. In some cases this was over 90% of the database! For too many customers, this was a non-starter. I am not the only one who pointed this out, many partners joined the chorus. But, like a kid incessantly pointing out a zip on your chin, I hammered on this issue in every Pilot Program call. Once something is "set" in Microsoft, there is quite a bit of bureaucracy involved in changing it. While I am sure the team would have liked me to just shut the hell up about it, it was actually the stalled motion of the product that ultimately led to revisiting the licensing model. An Almost Perfect Model I would love to report that Microsoft took my suggestion to go to a 100% consumption based model... they did not... entirely, but they did get damn close. Regardless of the virtues I see in consumption, what they came up with will work in 99% of customer cases. A complete reversal of the previous model which would only work for 1% of customers. The biggest issue has been solved: "Effective with the Oct 2018 release, pricing for Dynamics 365 for Marketing will be based only on those contacts used for a marketing activity." So it no longer matters how many contacts you have in your database, or how they got there, or why they are there. From a "Marketing" standpoint, the only ones that will count towards your cost for Marketing, are those that you are Marketing to. Hallelujah! To see the full details for the new Dynamics 365 for Marketing licensing and pricing click here to download the relevant pages of the official document. With the prior model, a conversation with a customer seldom lasted more than 20 seconds... now we can have a "real" conversation. The fact is, we still don't know if Dynamics 365 for Marketing is a world-beater, or an also-ran. It was more like a cyclist in the Tour de France, with a flat tire at the starting line, who never got to race. Well the race is about to begin, the tires are good, it's time to see if this is actually a contender... or not. BTW, I am bullish at the moment. "But Steve, you have been all over the place on this". You are free to call me a "flip-flopper". When it comes to Dynamics 365 for Marketing, that would be a fair characterization. But, I have flipped... or flopped, back to product evangelist mode. Peeling the Preview Tag I have noticed recently that many Microsoft teams, across many products, seem to be a little too eager to remove the "Preview" tag. Preview typically means the product is free to use, but is still in "Beta", and so bugs are expected. In exchange for free use, users let Microsoft know about any issues they discover, so the team can fix them before a General Availability release (Peeling off the Preview label). Some products have a high Preview signup rate, and so a good number of issues can be discovered. Unfortunately, being a new space for Microsoft, the Dynamics 365 for Marketing Preview did not have a huge number of signups. Without many bugs being reported, Microsoft apprehensively peeled the Preview tag off the Marketing App in April. Dynamics 365 for Marketing is a comprehensive application, that covers a significant number of marketing use cases. Many of these use cases clearly had not been explored by the small group of users during the Preview, and so many bugs were later discovered. In hindsight, it's probably a good thing that the licensing model kept so many customers away, as it gave the team time to address the various issues that surfaced. Bug Squishing As part of the Pilot Program, I had a front-row seat to the team's efforts to stabilize the product. I can tell you, this team was nothing short of amazing. Sometimes issues were fixed within hours. Other times, the issue was discovered to not be a bug, but simply a lack of documentation, for a brand new category of product that we were all wrapping our heads around. The team was just as amazing at plugging the documentation gaps. Many partners reached out to me to ask, "Is Microsoft serious about this Marketing thing". Based on the passion I have seen, I have no doubts in my mind about their commitment to delivering a world-class Marketing solution. If I had stock in HubSpot or Marketo, I would be genuinely concerned. Summary While the path taken by Dynamics 365 for Marketing, is probably not one that Microsoft would like to repeat, we are thankfully on the other side of that bumpy road. I look at the April launch as a "soft-launch", now we have the "real" launch. The licensing model should now make financial sense to almost everybody. The product is hardening rapidly. While the product already covers a wider swath than most any competitor, the future roadmap extends father than the eye can see. From where I was 4 months ago on it, I really have to tip my hat to the whole team. I wonder how Justin's old boss is doing over at Salesforce.com... Dynamics 365 for Marketing is a powerful solution, and as such, is also a complex solution. In addition to needing some technical chops to install and configure it, you will also need to understand Marketing in general, and how Dynamics 365 for Marketing meets those goals. To be honest, even as a 3-time Business Applications MVP, I am not well-versed enough to succeed as a partner selling this product on our own, and I'm not afraid to admit it. But I now believe very strongly in the potential of this product, and I don't want to be standing on the sidelines. So we have formed an alliance with a deep, marketing-focused Dynamics partner (Coffee + Dunn) who brings the Marketing expertise, to combine with our technical and licensing expertise. If you would like to learn more about Dynamics 365 for Marketing, feel free to reach out to either me at steve@forceworks.com, or Thomas Manders at tmanders@coffee-dunn.com.

Part of the huge April wave of feature releases for Dynamics 365, were some license tweaks and a some new license types. I already discussed the new Dynamics 365 for Marketing license here, but in this post, I want to focus on the new Dynamics 365 Sales Professional License. A Little History Bear with me, but we need to take a short walk down memory lane to get back to today. When Dynamics CRM Online first launched in 2011 it was aggressively priced at $44/user/month. Compared to Salesforce this was a real bargain. It was also one offering that included multiple workloads, including Sales and Service. Some time later the price was increased to $65, or $50 as an addon to Office 365. I think there was some customer concern that the price was actually too low for the product to be very good. If the competing product is more than double, then this must be a lesser product. When the brand consolidation to Dynamics 365 took place, the Sales app was renamed Enterprise Sales app and the price shot up to $95. Still less than Salesforce, but not so much less that customers were leery of it. To offset this jump several "transitional" licenses were introduced to "step up" existing customers over time. In addition, a new "Promo" license was introduced specifically for Small and Midsized Businesses (SMB) Sales at $40. Shortly after that a second SMB Sales and Service license was added for $65. The sale of these "promo" licenses to new customers ended the first of this week. Evolution of Business Edition to Pro You may have heard the term "Business Edition" floating around, and in fact it still pops up on some Microsoft documentation that has not yet been scrubbed. Business Edition was conceived as a plan for SMB Customers. The first, and only, product that launched under the Business Edition concept was a light version of NAV that had been SaaSified. In the pipeline were also Business Edition Sales App, Service App and a new Marketing App. These "Apps" were intended to be lower cost (+/- $40), and would have limited features, parsing out the Enterprise stuff that SMB did not need. Seemed like a great idea! But, well into the development of the Business Edition apps, Microsoft had an epiphany. "Why develop a specific app to target a customer by size? We should really focus on a solution that targets users with simpler needs, regardless of size." As big a fan of the SMB idea as I was, I could not argue with this logic, and it still worked for SMB, even if SMB was no longer the specific target. For the Marketing App, this meant any size customer could use it, if it met their needs, and why not. But what happened to this Simpler Business Edition Sales App that was being built? The idea of a limited App for users with more basic needs still made sense, regardless of customer size. But did it still need a specific "simplified" App? Could they not just use the same sales app as Enterprise, with some limitations placed on it? It is certainly one less thing to support. And the Dynamics 365 Sales Professional License was born. It is a new app, but it is the same app as Enterprise, but with some limitations placed on this new app. Limitations are fair, since it is priced at $65 vs $95. So as you absorb the information below, remember, there is a difference of $30/user/month. Limitations Whenever you attempt to apply any kind of limits to anything, partners and customers will bitch and complain. Nevermind that it costs less.. "why can't it cost less, and be the same as the full priced one?" This seemed to be the prevailing argument that I was hearing, which makes no sense at all of course. "Why isn't the Big Mac on the Dollar Menu?" I get that nobody likes limits, but even Mercedes Benz sells a shitload of their entry-level vehicles... so clearly there is a market. The better question to ask, is how many of my customers' users can fit within these limits, allowing me to help lower their total cost... where it makes sense. This is really no different than the exercise we undertake for the Team Member license, a severely restricted, but very low cost, license. Who can get by with it? I watched Microsoft over the last year or so, tweak and fiddle with these limitations, trying to get the recipe just right. They needed to balance providing enough capabilities, while not so many capabilities that they cannibalize the full Enterprise license/app. Clearly there will be some cannibalization, but there is an alternative goal.  To revisit the Mercedes Benz analogy, some people who bought the entry-level car, might have bought a more expensive Mercedes if it did not exist. However, most of the buyers of that entry-level car would probably not have bought a Mercedes at all, if the entry-level did not exist. Mercedes opened up their brand to an entirely new audience, many of which will upgrade from the entry-level car eventually. So let's dive into these "limitations". Excluded Completely There are quite a few features of the full Enterprise Sales License/App that are not included at all in the Sales Professional License/App. A few that you should be aware of, that might help your decision process are, Sales goals and Territory Management. For most SMB customers this will not be an issue, but for larger customers these may be important. A few of the other completely excluded existing features are Social Engagement, Gamification, Voice of the Customer (surveys) and Mobile offline Synchronization. A brand new feature called Dynamics 365 for Sales Intelligence is also not included. One more item that is not included, that could be a key point, depending on your plans, is PowerApps. This one bothers me a bit for SMB, as I saw PowerApps coming not play there in the near future. But Microsoft can always adjust this later if it makes sense. The Case for a New Case The Customer Service capabilities of Dynamics 365 are quite significant. They are also part of a separate license/app. A license that might make sense for your Customer Service Organization, but what about the occasional case that needs to be created by a Salesperson. A missing part, or some other issue the customer shared with the Salesperson. The Salesperson certainly does not need the full Customer Service capabilities, but they do need some way to engage and initiate simple cases. Microsoft recognized this need and created a new "Lite" case management capability, specifically for this scenario. It is included with either the Professional or Enterprise Sales license/app. A Salesperson can create, assign and resolve these types of cases themselves, without needing the full-blown Customer Service license. This is an important factor to consider. Specific Limits Microsoft took a two-pronged approach to the Sales Professional limitations. The first was to completely eliminate some features that they felt their target user would not need. The second was to apply some "limits" to other features. This is probably where most of the partner controversy came from. But again, partners would like a full-blown product at a lower cost, because it's easier to sell. Duh. This is also the area where Microsoft spent the most time refining. I recall a conversation where someone on the team told me, and I am paraphrasing here, "We can always raise a limit that is determined to be too low, but we could not easily lower one that was too high". So consider this a test for a brand new license/app, if it does not accomplish the goals, Microsoft can adjust the levers. Freaking out is not required... yet. Custom Entities are limited to a maximum of 15. Business Process Flows are limited to a maximum of 5. Custom Workflows are limited to a maximum of 15. You can install a maximum of 10 3rd party apps (ISV solutions). Each entity can have a maximum of 2 forms. You are also limited to 5 custom reports. I will take credit for the 2nd form, as I reacted almost violently to an earlier plan with a single form. There are some further caveats to understand. 3rd party ISV solutions do not count against the limits of custom entities, process flows or workflows... however those third party apps may be subject to those limits in their own solution. I am seeking clarification on that now. But, if that is the case, then an ISV solution that you install, could itself have no more than 15 custom entities, 5 business flows or 15 workflows. Why might this be the case? Because partners and ISVs are sneaky. Without these limits an ISV would just backfill a customer's Sales App with all of the things that were limited out, and we're right back to cannibalization of the full product license. That's cheating. But again, I am seeking clarification, and will update this post when I get the official public answer. How will this work? This is a question I posed to Microsoft. You can mix-and-match Enterprise Licenses with Professional Licenses. This got my head spinning. If half of my users have limits, and the other half do not, how does that work in a single instance? With different App modules. So beyond just a specific license for Sales Professional, there is also a specific app for Sales Professional. A person who has an Enterprise Sales License can access a Sales Professional app, however, they will be subject to the same limitations, because the Limitations are being applied at the app level. This particular caveat will make you think a little harder about this. Why have an Enterprise Sales license at all for a Sales Professional app? The thinking here is that an Enterprise customer might have people in multiple roles. For example a full app for the main business unit, and maybe a Sales Pro app for another business unit, as one example. An Enterprise user could access both; a Sales Pro user could not access all of the mothership from their app. How will these limits be applied to the Sales Pro App? It will be your responsibility to not expose within your Sales Pro App, any more capabilities than are allowed. Eventually, there will be some telemetry to let you know if you strayed out-of-bounds. Of course, Microsoft will have this telemetry also, so cheaters beware. Upgrading For many customers the Sales Professional License/App will be a great long-term solution. For others, it will be a great introduction. So there will absolutely be circumstances where a customer who started on the Sales Professional License/App will want upgrade to the Enterprise Sales License/App. What does that look like? Simple, just apply an Enterprise Sales License to the user, and give them access to the Enterprise Sales App. This is way better than an earlier discussed concept of separate instances. So that's all I got on the new Sales Professional App. I'll update this post when I have the other answers. Update: 04/09/18 I got the answer from Microsoft. While it was discussed previously, there is no limit on the size of the actual solutions that are installed from AppSource, just a limit on the number of them.

With the release of the new Microsoft Dynamics 365 for Marketing App, I wanted to explore its capabilities and how it compares with ClickDimensions and the Adobe Marketing Cloud. I didn't want to tackle this topic by myself, so I invited someone who has spent a lot of time working with the new marketing app, fellow CRM MVP Steve Mordue. I also wanted to explore how the new app compares with well-established marketing automation solutions for Dynamics 365, so I invited Mike Dickerson who is the CEO at ClickDimensions to explore not only the differences but also to understand how ClickDimensions feels about the new app, and Microsoft's partnership with Adobe. One final note regarding this episode: we had some technical issues with the solution we typically use to record our podcast episodes, so we had to switch to Plan B, and this is why this episode sounds more like a conference call rather than the crystal-clear sound you are accustomed to on this podcast. I apologize for the inconvenience. Connect with us: Steve Mordue: https://www.linkedin.com/in/stevemordue/ Mike Dickerson: https://www.linkedin.com/in/mdickerson/ Gus Gonzalez: https://www.linkedin.com/in/ggonzalez2/ Follow us: Steve Mordue: https://twitter.com/stevemordue Mike Dickerson: https://twitter.com/MikeWDickerson Gus Gonzalez: https://twitter.com/GusGonzalez2

There is one week every year where the largest concentration of CRM MVPs is recorded, and that is the Microsoft MVP Summit. During the MVP Summit 2018, I asked 10 CRM MVPs to answer the 22 tough questions you see below and I recorded their answers for all to enjoy, discuss, and learn from. Questions: Should Microsoft get rid off Dynamics 365 On-Premise? Why or Why not? How do you think the new Dynamics 365 for Marketing App affects stablished Marketing Automation Solutions such as ClickDimensions, Salesfusion, Act-On, and others? Salesforce and Google continue to collaborate and recently announced tighter integrations between the solutions offered by both organizations, how would a Salesforce acquisition by Google disrupt Dynamics 365’s momentum? One of the things Marc Benioff - the CEO of Salesforce – mentioned on their last big conference was that “Microsoft can’t seem to keep their Dynamics 365 leadership in place”, are those comments accurate? And if so, why do you think that’s happening? Salesforce continues to be a leader in the CRM space with around 25% of the market share globally while Microsoft holds a smaller share, what can Microsoft do to catch up to Salesforce? How important is to master tools such as Microsoft Flow and Power Apps for a Dynamics 365 Solution Architect today? Speaking from the point of view of thousands of partners who are based in the US, why should I care about the General Data Protection Regulation (GDPR) approved by the European Union Parliament on April of 2016? As the Dynamics 365 world grows, many developers from other products or platforms are making a jump into Dynamics 365 and other related technologies, what would you recommend to these developers to focus on learning so they can make a big impact in the near future? AppSource continues to grow and new items are added often, how do you keep up with what is being released and do you have any go-to apps? If you were the Dynamics 365 Product Owner for a day, what are some of the changes or improvements you would like to see added to Dynamics 365? If you could go back and re-do something inside Dynamics 365, what would it be and why? What kind of solution or company would you like to see Microsoft acquire and incorporate into their Dynamics 365 roster next? In your opinion, what is the most underrated feature of Dynamics 365? Now that Microsoft eliminated the branding of XRM, how has this impacted your approach to implementations and conversations with the community? There are hundreds of suggestions on the Microsoft Connect or Idea portal for Dynamics 365 enhancements, some of the suggestions date back a few years, if you had to pick one of those ideas to be incorporated into the next version of Dynamics 365, which one would it be? What is your favorite thing about working with Dynamics 365? What is your favorite part of the MVP Summit and why? What is your favorite thing about being a Microsoft MVP? If you could give one advice to aspiring CRM MVPs, what would it be? We are very fortunate to live in the US and have the ability to travel to and speak at conferences and other events, but what would you say to someone who might not be able to do what we do and who’s wondering if they can add value to the Dynamics 365 community? Which non-MVP community leader do you want to see here at the Microsoft MVP Summit next year and why? Lastly and just for fun, if there was a “CRM MVP for Life Award” and only one CRM MVP could be selected, who should the award go to and why? I would like to thank Ulrik Carlsson and Seth Bacon for contributing questions to this list. And of course, here are the CRM MVPs who stood outside a building for an hour in freezing weather to answer these questions: Colin Vermander (https://twitter.com/koolin_) Sheila Shapari (https://twitter.com/SheilaShahpari) Daryl LaBar (https://twitter.com/ddlabar) Neil Benson (https://twitter.com/customery) Gustaf Westerlund (https://twitter.com/crmgustaf) Britta Rekstad (https://twitter.com/MacgyverCRM) Leon Tribe (https://twitter.com/leontribe) Rick McCutcheon (https://twitter.com/rick_mccutcheon) Shawn Tabor (https://twitter.com/CRMhobbit) Joel Lindstrom (https://twitter.com/JoelLindstrom) Follow us/Subscribe:  Twitter: https://twitter.com/CRMMVPPodcast YouTube: https://www.youtube.com/channel/UCAhjoi4W_K7sLNpXr9Kqz8w

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