Podcasts about account based marketing for dummies

On this episode of Lochhead on Marketing, we go on a deep dive into category design, community building, to starting a company and becoming a category leader with Sangram Vajre. Sangram Vajre is the co-founder of Terminus. He is also the author of a WSJ bestselling book called MOVE: The 4-Question Go-To-Market Framework. We touch on the different startup marketing topics, including how to avoid the SaaS Valley of Death. We also talk about how to build a scalable marketing and sales model. Most importantly, we talk about how to leverage your competition to build your category. Welcome to Lochhead on Marketing, the number one charting marketing podcast for marketers, category designers, and entrepreneurs with a different mind. Sangram Vajre on his Bestselling Book, MOVE Sangram shares the one question that he always gets when he talks about his book. That is, why did he put THAT specific quote on the cover? The particular quote was made by me, and it read: “Love the guys, but hate this book.” Sangram explains that he has a good reason for putting it up right in front for everyone to see. “I think you and I both know that everybody feels like they're walking on eggshells. They can't say anything. Everything has to has to be politically correct. Everything has to be in agreement. I think people have forgotten a good way to discourse. That it's okay for two people to have completely different opinions. And that's the point of being people. Otherwise, we'll be animals eating each other.” – Sangram Vajre Coming in from Another Angle Sangram then explains that while his heart bleeds category design and creation, he believes that not every company should be a category creator. To him, there are some that are not destined to be category creators, and that is fine. They could still be a better company; they just have to approach it from a different angle. That's where his book, MOVE, comes to play. “There are 99% of the companies out there in the world, who probably are following suit to become a better company. And this book is for them. If you want to build a category, go and read Play Bigger. But if you want to build a great high performing revenue team in your organization, I hope you'll take a look at my book.” – Sangram Vajre Sangram Vajre on Engaging the Community to Create a Bestseller Sangram talks about his process on making this bestseller of a book. He says that he has always believed that without a community, you're just a commodity. “I truly believe that every company needs to think about building a community before they think about the product they want to build. Because your community is what's going to give you the float that you need to get your business going.” – Sangram Vajre So consult the community, he did. He would send out early parts of his book and asked people for their feedback. Those that gave him feedback, he made sure to acknowledge in his book. So when the book became a WSJ bestselling book, his community who gave their feedbacks are now part of it, which gave his community an even greater sense of belonging. To hear more from Sangram Vajre and how to become a high-performing company in your market, download and listen to this episode. Bio Sangram Vajre is the co-founder and chief evangelist of Terminus. Before Terminus, Vajre led the marketing team at Pardot through its acquisition by ExactTarget and then Salesforce. He is also the author of Account-Based Marketing For Dummies and is the mastermind behind #FlipMyFunnel. Links LinkedIn: in/SangramVajre Twitter: @SangramVajre Check out his book: MOVE: The 4-Question Go-To-Market Framework We hope you enjoyed this episode of Lochhead on Marketing™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on Apple Podcast! You may also subscribe to his newsletter, The Difference, for some amazing content.

In today's episode, we have a very special guest Sangram Vagre, he's the Chief Evangelist and Co-founder of ABM SaaS Leader Terminus, as well 2x author of the following books: ABM is B2B and Account-Based Marketing For Dummies. He is also the host and founder of the top 50 business podcast - FlipMyFunnel and because Mr. BOOM has more energy than a pinned up hamster on a mini-treadmill, he JUST LAUNCHED a private b2b marketing and sales leader community. The Peak Community, a private community for marketers and leaders, focuses on sharing a collective knowledge from the expertise of members with the intention to get 1% better.and host of FlipMyFunnel with 100K community members in marketing and sales, We have a very real conversation around his journey from India where he obtained his B.S. in Computer Sciences at Nagpur University to obtain his Masters in Computer Science at The University of Alabama, and his career experience throughout his journey from becoming the Co-Founder, CMO and now Chief Evangelist of Terminus an ABM SaaS leader. We discuss his point of view around AMB, alignment of marketing and sales, how to leverage your superpowers to make your career more enjoyable and productive. He shares his belief in the power of letting go to watch you grow, not an easy thing for C-levels and A-Type personalities to do, but in his opinion essential for sustained career and personal growth. We get over 10 quality gems of his insights ranging from what it took to build a category, SaaS platform organization to how to intentionally create successful multiple engagement-driven content programs such as his LinkedIn Live Series, The Peak Community, FlipMyFunnel Podcast and the power that frequency and consistency have to their success. We chat about where he sees Marketing and Sales evolving in b2b SaaS and ABM's role in this "happening now" evolution. He gives us some valuable book recommendations and what he would tell a younger Sangram on a trip with Marty in his Back to The Future DeLorean.

Founders are often faced with the question of how to scale their business to reach that million-dollar mark. Are you still doing your marketing and sales correctly? Is your network working to your benefit? The right question here is what are the tactics needed to be able to build your business to achieve the high levels you want. Today, we pick the brains of a B2B subject matter expert. In this episode, we have a chat with Terminus Co-founder and Chief Evangelist, Sangram Vajre. We talk about his thoughts on why sales and marketing sucks, why customer success should be your first hire, the conversation you should have with your customer, and so much more. Whether you have stalled in your efforts or are about to start scaling, get into this episode now.   Resource Links: Brett Trainor Website (https://bretttrainor.com/) “3 Stages of Startup Growth and How To Breakthrough” (https://bretttrainor.com/resources/)   We’ll be talking about: Which should you focus on: product-market fit or problem-solving network? [02:19] The power of a community around your product [05:04] The right route for category creation [09:38] Creating authenticity and building trust [13:25] Look at partners to leverage and start conversations [14:57] Get out of the process to be able to scale [19:11] What to consider when bringing somebody in [21:54] How you should communicate with your customers [25:31] ABM for transactional businesses [30:07] Why your marketing and sales don’t function [33:22] Set expectations when you’re hiring [37:47] The next challenge for Terminus [41:05] One thing Sangram recommends [43:19] About Our Guest: Sangram Vajre is the Co-founder and Chief Evangelist of Terminus, an account-based marketing (ABM) platform. Since starting five years ago with three co-founders, Terminus has grown to about 250 people.  The author of two books, “Account-Based Marketing For Dummies” and “BM is B2B.: Why B2B Marketing and Sales is Broken and How to Fix it”, Sangram also started a movement called #FlipMyFunnel which has grown to over 100,000 members. Sangram is the host of the #FlipMyFunnel daily podcast. Every Monday, he has a live show called Office Hours with Sangram where they talk about business ideas, marketing, ABM, and other stuff.  He has a newsletter on LinkedIn called Becoming Intentional.   If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. There’s a lot more to learn when it comes to podcasting, and we’re here to help!   Connect with B2B Founder:  Subscribe on Youtube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg/

Episode 26: Sangram Vajre  Sangram Vajre is the Co-Founder & CMO of Terminus, a software as a service (SaaS) platform for account-based marketing. He has quickly built a reputation as one of the leading minds in B2B marketing. Before co-founding Terminus, Sangram led the marketing team at Pardot through its acquisition by ExactTarget and then Salesforce. Sangram is a passionate marketing geek at heart and loves to solve problems, both analytically and creatively. In 2018, Sangram was named one of the top B2B influencers to watch by B2B News Network. Sangram is the author of “Account-Based Marketing For Dummies” and is the mastermind behind #FlipMyFunnel. Since the Terminus platform launched in 2015, the company has experienced white-hot growth winning accolades such as Atlanta’s Startup of the Year, #1 Best Place to Work from The Atlanta Business Chronicle, #1 in Employee Appreciation from The Atlanta Journal-Constitution, and B2B Innovator of the Year. Connect with Sangram:  www.twitter.com/sangramvajre www.twitter.com/terminus  www.terminus.com  www.facebook.com/svajre sangram.vajre@terminus.com  ------------------------------------------------------------------- Sponsor: Amazon Alexa Skills Udemy Course - Every business, blogger, podcaster, personal brand or anyone interested should have an Alexa Flash Briefing Skill... LEARN how to create one by clicking the link below. Discount is automatically applied when clicking the link below.  https://www.udemy.com/alexa-skills-how-to-create-an-alexa-skill-flash-briefing/?couponCode=TOMWICKSTEAD   ★☆★ SUBSCRIBE TO THE PODCAST ★☆★ ★FOLLOW ME BELOW★ ► Facebook: www.facebook.com/storiesinbusiness ► Facebook Community: https://www.facebook.com/groups/423915144728423/ ► Linkedin: https://www.linkedin.com/in/tom-wickstead-1a3245158/ ► Instagram: www.instagram.com/tom.wickstead ► Website / Blog: www.storiesinbusiness.com  ► iTunes: https://goo.gl/UMx32j ► Spotify:  https://goo.gl/dqNhij   Tags: Entrepreneur, Entrepreneurs, Marketing, Social Media, Success, Motivation, Motivational, Inspiring, Inspirational, Conversions, Sales, Sale, Ecommerce, Consulting, start up, business, businesses, Management, Marketing, top podcast, business podcasts, podcasting, speaker, public speaker, keynote, media, best podcasts, Inspiration, Millionaires, billionaires, daily show, weekly show, successful, stories in business, Inspirational,    

Sangram Vajre, CMO and Co-Founder of Terminus, joined Helping Sells Radio to discuss how to drive revenue through account-based marketing. Sangram is also the author of Account-Based Marketing For Dummies and is the mastermind behind #FlipMyFunnel, which is on a mission to build the largest and most connected vendor-agnostic community of B2B marketing, sales and customer success professionals by leading them to become masters of their craft and heroes in their organization.  Get on the email list at helpingsells.substack.com

Sangram Vajre, is the Co-Founder & CMO at Terminus, Author of "Account Based Marketing For Dummies", and the Founder of the #FlipMyFunnel movement, among many other successful endeavors. Definitely someone we need to learn from. Over the past few years, Sangram has defined a vision, created a framework, and rigorously executed that vision. In the process, he has carved out a niche in our market and ultimately helped define the movement known as Account Based Marketing. Listen behind the scenes about how he created this movement, how the Account Based mindset can help you set more sales appointments and make more $$$$! Book: https://www.amazon.com/Account-Based-Marketing-Dummies-Business-Personal/dp/1119224853/ref=sr_1_1?ie=UTF8&qid=1518715463&sr=8-1&keywords=account+based+marketing+for+dummiesEpisode brought to you by Discoverorg! Check them out here www.discoverorg.com/SDR#salesdevelopment @tenbound #SDR #salesdev18Early Bird Pricing on The Sales Development Conference almost sold out! Get in there today https://tenbound.com/conference/

  What would it mean for your organization to embrace and adopt an account based marketing approach? How would it impact the relationship between your sales and marketing teams? On this episode of #SellingWithSocial, you’ll hear from account based marketing expert, Sangram Vajre. Sangram is the Co-Founder & CMO of Terminus. He has quickly built a reputation as one of the leading minds in B2B marketing. Before co-founding Terminus, a SaaS platform for account-based marketing, Sangram led the marketing team at Pardot through its acquisition by ExactTarget and then Salesforce. In 2018, Sangram was named one of the top B2B influencers to watch by B2B News Network. Sangram is the author of "Account-Based Marketing For Dummies" and is the mastermind behind #FlipMyFunnel. Don’t miss this exciting opportunity to learn the ins and outs of account based marketing from Sangram on this episode! Why account based marketing is good for sales. How can an account based marketing strategy lead to more sales? On this episode of #SellingWithSocial, Sangram talks about that moment when he realized what the shift to account based marketing would mean for both sales and marketing teams. Sangram stresses the benefit of this approach in the fact that marketers are finally speaking the same language as salespeople which is account based. With both teams on the same page, image how much increased productivity and potential that means for your workforce. Make sure to listen to this episode as Sangram elaborates further on account based marketing and how leaders like you can get the most out of this innovative strategy! Should marketing be held to the same standards as the sales team? Is it fair to have one segment of your organization held accountable when numbers and quotas aren’t met? What would it look like for the rest of your business, including marketing to be held to the same standards that your sales team is held to? On this episode of #SellingWithSocial, Sangram and I discuss what this shift in organizational culture would look like and why we think it would lead to increased success. If all members of the company are held to the same standards, then everyone wins as a team and fails as a team. Wouldn’t you love to see your sales and marketing teams meeting together and working in unison? Wouldn’t it be great to see finger pointing and blaming cease? That’s the result of embracing and adopting an account based marketing strategy. Don’t miss additional insights and lessons from Sangram's unique perspective on this episode! Are leads still needed with the account based marketing approach? Can you imagine a world where leads are no longer needed? That sounds crazy, doesn’t it? When it comes to account based marketing, the volume of and focus on traditional lead generation shifts. On this episode of #SellingWithSocial, Sangram explains why a heavy focus on traditional lead generation is no longer needed with account based marketing. Did you know that a 2015 study conducted by Forrester found the traditional lead generation and engagement approach yields less than 1% success rate? It’s time we embraced a methodology that doesn’t waste 99% of our time, money, energy and resources on things that don’t drive revenue! According to Sangram, it you begin to adopt account based marketing, you can then tier your your non ABM accounts and allocate time and resources according to their level of value to your organization. Learn more about ABM and it’s many benefits on this episode! Account based marketing tactics that will put your business ahead. What account based marketing tactics can help your organization not only stay competitive but push forward to the next level of growth? On this episode of #SellingWithSocial, Sangram shares several tactics that leaders like you can leverage as you embrace account based marketing. One of the major advantages to account based marketing is the ability to narrow your focus and deliver quality over quantity. Instead of spending your resources on thousands of leads, you can craft and customize your messaging and advertising in a personalized way that will connect with your customers and prospects. Discover additional tactics and insights that account based marketing provides on this episode featuring Sangram! Outline of This Episode [1:00] I introduce my guest, Sangram Vajre. [3:00] Sangram shares the backstory of Flip My Funnel. [5:00] Why is Account Based Marketing (ABM) good for sales? [8:00] Addressing the disconnect between sales and marketing. [10:30] Should marketing be held as accountable as sales for missed quotas? [13:30] What does it take to target the right customers? [17:00] Tactics of Account Based Marketing. [23:00] How to leverage Account Based Marketing tactics. [25:00] Measurements of success and what to expect. [31:00] How do the responsibilities of the executive team factor into the ABM system? [34:00] Leads are no longer needed in the ABS system. [37:00] What does the “Hallelujah” look like ten years from now for sales and marketing? Resources Mentioned www.terminus.com https://www.linkedin.com/in/sangramvajre/ https://twitter.com/sangramvajre Episode #24 featuring Trish Bertuzzi Account Based Marketing for Dummies Flip My Funnel Rocky Connect with Mario! www.vengreso.com On Facebook On Twitter On YouTube On LinkedIn Subscribe to Selling With Social Apple Podcasts | Stitcher | Google Play

This week, we’re turning the sales model upside down! “Let’s change the way B2B Sales is done, forever.” Sangram Vajre has been on one amazing corporate ride. Before co-founding his current company, Terminus, Sangram led the marketing team at Pardot through its acquisition by ExactTarget, which was then acquired by Salesforce.com. Within six months, he went from Marketing in a Speed Boat to getting swallowed by a Shark, who got swallowed by a Whale! “Within 6 months I had to start thinking 10x, and six months later it was 100x!” These days, Sangram Vajre is the Co-Founder and Chief Marketing Officer of Terminus, the leader of the account-based marketing (ABM) movement that is literally transforming B2B marketing. "People buy from people. Know enough to care about who you go after." In his “spare Time, Sangram is also an Author, penning “Account-Based Marketing For Dummies” and if that isn’t enough, this high-achiever is also the mastermind behind #FlipMyFunnel, the ABX Contact Community where Marketing, Sales and Customer Success Professionals connect on Slack. “What do you want your leadership legacy to be? That you chased after tens of thousands of prospects or that you invested in the right ones?” Invest 20 minutes on your commute, your workout or over a coffee. It just might change the trajectory of your career. Links: Sangram Vajre’s email: sangramvajre@yahoo.com Sangram Vajre on Twitter: @SangramVajre Sangram Vajre on LinkedIn: linkedin.com/in/sangramvajre Terminus Website: http://terminus.com Book: “Account-Based Marketing For Dummies”: #FlipMyFunnel: https://flipmyfunnel.com Ubiquity Leadership Coaching: www.UbiquityLeadership.com Next Show: Enjoy the Holidays! We’ll return January 7, 2018 with Pat & Terry Lipovski, the "Leadership Brothers" who are going to expose INTOLERABLE BOSSES!

Sangram Vajre is the Co-Founder & CMO at Terminus, the leading account-based marketing platform. Prior to Terminus, Sangram was the Head of Marketing @ Pardo, prior to it’s acquisition by Salesforce. Sangram is also the brains behind the marvel that is Flip My Funnel which challenges the status quo of traditional B2B marketing practices and transform how B2B marketers approached driving revenue in their organization. You might remember in a recent episode Tim Kopp @ Hyde Park Ventures cited Sangram and his revolutionary approach with Flip My Funnel as one to watch. If that was not enough, Sangram is also the author of "Account-Based Marketing For Dummies". In Today’s Episode You Will Learn: How Sangram came to found Flip My Funnel and Terminus? What was the a-ha moment and origin story for Sangram? Why does Sangram believe the funnel needs to be reinvented? Where are the inefficiencies? What can be done to optimise the funnel and what are the steps to do so? How did Sangram establish such a strong brand in the B2B space on a shoe-string budget in such a short space of time? What tactics can be done to exert your authority over a domain? How does Sangram look to create an ownership culture of internal entrepreneurs at Terminus? Why is it so important to try and hire people who know more than you? Why did Sangram decide to hire a customer success rep before any other function? What did he look for in his first CS person? What does Sangram thinks is fundamental to being successful at CS? 60 Second SaaStr Biggest learning from founding and scaling Terminus? Sangram’s Favourite SaaS reading material? If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin Harry Stebbings SaaStr Sangram Vajre