The Official SaaStr Podcast: SaaS | Founders | Investors

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he Official SaaStr Podcast is the latest and greatest from the world of SaaStr, interviewing the most prominent operators and investors to discover their tips, tactics and strategies to attain success in the fiercely competitive world of SaaS. On the side of the operators, we center around getting from $0 to $100m ARR faster, what it takes to scale successfully and what are the core elements of hiring. As for the investors, we learn what metrics they hone in on when examining SaaS business, what type of metrics excites them and what they look for in SaaS founders.

SaaStr


    • Jun 24, 2022 LATEST EPISODE
    • weekdays NEW EPISODES
    • 27m AVG DURATION
    • 565 EPISODES

    Listeners of The Official SaaStr Podcast: SaaS | Founders | Investors that love the show mention: harry, founders, jason, highly recommend listening, sales, tech, company, actionable, minutes, business, insights, guests, host, knowledge, content, great show, information, excellent, awesome, best.



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    Latest episodes from The Official SaaStr Podcast: SaaS | Founders | Investors

    SaaStr 568: Classic Episode: How to Market to Both Developers and Operators with with Shippo Co-Founder & CEO Laura Behrens Wu

    Play Episode Listen Later Jun 24, 2022 23:48

    To celebrate 10 years of SaaStr, we're revisiting some classic podcast episodes. Up today: Harry Stebbings interviews Shippo Co-Founder and CEO Laura Behrens Wu. In April 2016, Shippo had only 22 employees and was just beginning to scale. They've since opened new hubs in Austin and Dublin and in 2021, hired Employee number 200.   Want to join the SaaStr community? We're the

    SaaStr 567: 17 Ways to Level Up in 2022 with SaaStr Founder and CEO Jason Lemkin

    Play Episode Listen Later Jun 23, 2022 38:02

    At SaaStr Europa 2022, Jason shared the results of 17 SaaStr LinkedIn polls and discusses where he thinks SaaS companies are on track or need improvement.   Full video: https://youtu.be/C6EooAXOvh8?t=19021   Want to join the SaaStr community? We're the

    SaaStr 565: Classic Episode: The Importance of Company Values, a Great Hiring Process, and Ownership Culture with Gusto Co-Founder & CEO Josh Reeves

    Play Episode Listen Later Jun 17, 2022 25:04

    To celebrate 10 years of SaaStr, we're revisiting some classic podcast episodes. Up today: a 2016 interview with Harry Stebbings and Gusto Co-Founder and CEO Josh Reeves. At the time of this interview, Gusto had 350 employees serving 40,000 customers. Today, it's grown to more than 2,000 employees serving over 200,000 businesses. Want to join the SaaStr community? We're the

    SaaStr 564: Top 10 Learnings Architecting a High Throughput Critical API with RevenueCat CTO Miguel Carranza

    Play Episode Listen Later Jun 15, 2022 19:11

    RevenueCat's API handles subscriptions for more than 8 million mobile subscribers and is the subscription infrastructure for more than 4000 apps. Join Miguel Carranza, Co-founder and CTO to hear his top learnings on designing and scaling a high throughput API.   Full video: https://youtu.be/LOkTz0cvwS8   Want to join the SaaStr community? We're the

    SaaStr 563: Classic Episode: Why NPS From Your Whole Ecosystem Is Critical with Flexport Founder & CEO Ryan Petersen

    Play Episode Listen Later Jun 10, 2022 23:32

    To celebrate 10 years of SaaStr, we're revisiting some classic podcast episodes. Up today: a 2016 interview with Harry Stebbings and Flexport Founder and CEO, Ryan Petersen. In October 2016, Flexport was a single-product company with a valuation of 300 million. Today, it's a multi-product platform valued at 8 billion.   Ryan discusses why NPS isn't just a customer measurement, and how empowering your employees makes for happier employees and customers.   Want to join the SaaStr community? We're the

    SaaStr 562: How Marketing Can Be Your Secret Sauce to Fundraising and Growth with Bandwidth CMO Noreen Allen

    Play Episode Listen Later Jun 9, 2022 17:56

    Looking to scale revenue, get funding from a VC or private equity firm to grow your business, or take your company public? Marketing plays a key role in making any of that happen. Noreen Allen will share tips from her experience at five different tech companies, which includes three IPOs, multiple fundraising rounds, and several M&A events. She'll walk you thru how to turn your marketing organization into a growth driver.   Full video: https://youtu.be/7I21W5NEFsY   Want to join the SaaStr community? We're the

    SaaStr 561: Classic Episode: The Plaid Journey with Co-Founder and CEO Zach Perret

    Play Episode Listen Later Jun 3, 2022 24:51

    To celebrate 10 years of SaaStr, we're revisiting some classic podcast episodes. Up today: Plaid co-founder and CEO, Zach Perret. This interview with CNBC's Ari Levy took place in February 2019, shortly after Plaid raised a Series C round at a $2.7B valuation. In 2021, Plaid raised their Series D at a $13.4B valuation.   Companies that have access to more accurate financial data have the ability to develop seamless exchanges of information, providing consumers with improved ways to manage their finances. But how do companies gain secure access to that data in the first place? Enter the platform company. Hear from Plaid co-founder and CEO, Zach Perret, as he walks through his lessons learned building Plaid and how it found itself at the center of the fintech ecosystem.   Full video: https://youtu.be/cUIahrKfOq0   Want to join the SaaStr community? We're the

    SaaStr 560: Enterprise Communities: The What, Who, Why, When & How with Venafi Head of Community, Holly Firestone

    Play Episode Listen Later Jun 1, 2022 24:03

    The community industry is booming. Now, more than ever, companies are realizing the importance of community and the impact it can have on their businesses. Learn from a community professional with over 10 years of experience in building community for SaaS companies about what community is, who you build community for, why it's important, when to start, and how to kick things off.   Full video: https://youtu.be/CHV_GUO_FZw   Want to join the SaaStr community? We're the

    SaaStr 559: Secrets to Building Your Marketing Engine To Drive Scale with Airtable CMO Archana Agrawal

    Play Episode Listen Later May 28, 2022 19:57

    People do not want to buy one-size-fits-all solutions. Rather, they are looking for something flexible and adaptable to their unique needs.  When marketing teams spend the bulk of their time completing manual tasks, data gets siloed, workflows break down, and leaders do not have the visibility they need to make customer-focused decisions. Airtable's CMO Archana Agrawal shares how marketers can tackle these challenges to develop solid marketing foundations for rapid customer acquisition and growth. She reveals how customer centricity, operational rigor, and data-driven strategies drove Airtable to scale and serve over 300,000 organizations, including 80% of the Fortune 100.   Full video: https://youtu.be/2aAT8-Omcqc   Want to join the SaaStr community? We're the

    SaaStr 558: Building a Values Playbook that Led to a $1.3B Exit with Emery Wells, Co-Founder & CEO @ Frame.io & VP, Digital Products, Adobe

    Play Episode Listen Later May 25, 2022 25:36

    Organizations need livable values that drive the business and employees. If appropriately discussed and embedded, a values playbook can be the hallmark of your organization and one of the most strategic tools founders and managers have.   Emery Wells, co-founder of Frame.io, discusses how to set results-driven company values and why it's essential to embed those values into every part of the employee lifecycle.   Full video: https://youtu.be/CwoHIZ16ess   Want to join the SaaStr community? We're the

    SaaStr 557: Where Venture Is Right Now with Iconiq GP Doug Pepper and SaaStr Founder Jason Lemkin

    Play Episode Listen Later May 20, 2022 22:57

    Doug's been an investor is so many of top SaaS companies, from Marketo to Calendly to Loom to Braze to Lattice. Today he's a general partner at one of the top growth-stage VC firms, Iconiq. He and Jason do a deep dive on where the venture markets really are today, and what it means for founders.   Key Takeaways: #1. VC remains open — at least for deals < $1B valuation.   #2. So many top, mid, and later-stage SaaS companies raised tons of capital in 2021, so much … that few really need to go back to market and raise again this year.   #3. VCs are taking more time, but more “back to normal” time Growth deals can still be done in 3-4 weeks, just not 1 week now.   #4. Not only is there is plenty of money in venture — but even more is coming. Top funds are continuing to raise huge funds.   #5. The biggest issue in venture today is just that founders haven't changed their expectations   #6. 2016 was tough, too.    #7.  Watch What the Big PE Firms like Vista, Thoma Bravo, etc. do in SaaS.  They know.   Full video: https://youtu.be/WehTJ4RNBaQ   Want to join the SaaStr community? We're the

    SaaStr 556: 7 Drivers in Building to a $7 Billion Company with 1Password CEO Jeff Shiner and 1Password Advisor Carilu Dietrich

    Play Episode Listen Later May 19, 2022 24:18

    From a remote-first company founded in 2005 to a $7B valuation in 2022, 1Password grew for 14 years through word-of-mouth marketing and a core focus on its customers. Today the company has grown to over 600 employees, serves over 100,000 businesses, and counts individual customers in the millions. The processes have changed and the teams have grown, but the core focus on customers remains. CEO Jeff Shiner and Board Advisor Carilu Dietrich will dive into the seven most meaningful tactics that have brought 1Password to this stage.   Full video: https://youtu.be/HpNsBsnafBo

    SaaStr 555: Secrets to Building a High-Performing Revenue Marketing Engine with Demandbase VP of Marketing Tracy Kraft

    Play Episode Listen Later May 13, 2022 25:48

    Building a revenue marketing engine provides an invaluable asset to a company's growth by harnessing the combination of people, data, and instinct. The problem is most companies have fragmented go-to-market efforts that prevent them from seeing the power of connecting these dots. In this session, Tracy Kraft, VP of Global Revenue Marketing at Demandbase, will provide key considerations and a proven formula that go-to-market teams can use to establish, grow, and scale their revenue marketing strategies…and directly link it to company growth.   Full video: https://youtu.be/gosmIylk4AM   Want to join the SaaStr community? We're the

    SaaStr 554: The Builders and Sellers Playbook: Proven Models that Help GTM and Product-led Teams Scale with CircleCI CEO Jim Rose

    Play Episode Listen Later May 11, 2022 27:05

    We know the secret to SaaS is technology that scales, but what about the people? Effective collaboration between go-to-market and R&D teams is critical, and it all starts with understanding how the other side operates. Product-led organizations are made up of “builders and sellers,” two parts of your organization who inherently approach their work differently. To get the entire organization on the same page, a different playbook is required. From introducing more effective communication practices to finding shared purpose in disparate operating models, there are required shifts that need to be made at each stage of growth. In this talk, 20+ year SaaS entrepreneur and CircleCI CEO, Jim Rose, will share: Understanding what product-led growth really means and how to find harmony during rapid expansion How to build and use a data-driven engine to get R&D and GTM teams speaking the same language How to look for the key signals that drive critical decisions at various stages of growth   Full video: https://youtu.be/39NqdMTKUC8   Want to join the SaaStr community? We're the

    SaaStr 553: 10 Things You Can Do Today To Grow 10x Faster With SaaStr CEO Jason Lemkin and Boast.ai Co-Founder Lloyed Lobo

    Play Episode Listen Later May 6, 2022 34:00

    After an impressive career in SaaS, SaaStr CEO Jason Lemkin knows a thing or two about growing business in today's competitive climate. Boast.AI Co-Founder Lloyed Lobo recently interviewed Jason about his experience and advice for SaaS leaders, which included: Why being a serial entrepreneur in SaaS is a bad idea Why hiring VPS is critical to really growing your startup   This episode is an excerpt from Jason and Lloyed's discussion. You can see the full video here: https://youtu.be/RqgjBMlQ6ik   Want to join the SaaStr community? We're the

    SaaStr 552: 5 Lessons on Building Your Sales Organization for Scale with Than Hancock, EVP of Sales @ Podium and Carlie Adams, Head of West Coast Sales @ Podium

    Play Episode Listen Later May 5, 2022 24:49

    Podium's EVP of Sales, Than Hancock shares his insights on how to maximize and grow your sales organizations for every stage of growth from seed round to global scale. He will be joined by Regional Sales Manager, Carlie Adams to discuss both the challenges and opportunities for setting up your sales organization for success, particularly during hyper growth.    Full video: https://youtu.be/MFB8X9mvFM8   Want to join the SaaStr community? We're the

    SaaStr 551: Top 5 Mistakes While Building & Scaling Global Product Teams from Microsoft to Salesforce to Hubspot with Hubspot GM & VP, Products, Poorvi Shrivastav

    Play Episode Listen Later Apr 29, 2022 24:45

    Managers often grapple with how to create and scale a global product team. Scaling a team isn't about increasing the size, rather it's about increasing the output of the teams and producing tangible value. For that reason, scaling teams require different leadership chains inside the company.   Poorvi Shrivastav, GM and VP of Products at HubSpot, shares her passion for team development and discusses her journey of leading cross-geographical product teams and revealing how to execute the scaling plan successfully.   Full video: https://youtu.be/jWCbO87OEgc   Want to join the SaaStr community? We're the

    SaaStr 550: How to Reinvent a Category that's Already Been Won with Mark Ghermezian, Co-Founder @ Braze, and Founder and General Partner @ m]x[v capital

    Play Episode Listen Later Apr 27, 2022 23:36

    Category creation involves dreaming up a new suite of products that can sell via traditional channels or methods. It's a process that demands more than a game-changing product, as it takes having the right talent on your team and a consistent vision that drives all aspects of your business.   Mark Ghermezian, the co-founder of Braze, takes us through his journey of reinventing a category and building Braze from an idea into a dominant player in the mobile lifecycle marketing space.   Full video: https://youtu.be/pVsmB8nhneE   Want to join the SaaStr community? We're the

    SaaStr 549: From 0 to $500 Million ARR in 6 years: Learnings from Innovating in Underserved Markets with Samsara CPO Kiren Sekar,

    Play Episode Listen Later Apr 22, 2022 26:20

    What are the key product and organizational learnings from taking a company to $500 million in annual recurring revenue in just six years? Kiren Sekar joined Samsara's founding team as a CPO after working with the co-founders at their previous company, Meraki. Calling on more than twelve years of product work between Meraki and Samsara, Kiren shares valuable and actionable insights on innovating in underserved markets. Full video: https://youtu.be/3ZrNFs4uQfA Want to join the SaaStr community? We're the

    SaaStr 548: How to Build a Super High-Retention Sales Team with Twilio SVP & GM of North America Sales, Alice Katwan

    Play Episode Listen Later Apr 20, 2022 18:43

    Every sales leader struggles to retain their talent - especially in today's employee market. In this session, Alice Katwan, Twilio's SVP and GM of North America Sales, will reveal her strategies for building a high-performing sales team that sticks around for the long haul. If you are spending too many cycles recruiting, onboarding, and worrying about retaining your top sales reps — this session is for you. Full video: https://youtu.be/iKhWflFcU-U Want to join the SaaStr community? We're the largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8  

    SaaStr 547: The Secrets to Going Big, Going Multi-Product and Going Public with Amplitude CEO Spenser Skates, Part 2

    Play Episode Listen Later Apr 15, 2022 24:11

    Spenser Skates is the CEO of Amplitude, one of the leading customer analytics services for enterprises and product makers. But getting customers like Twitter, Instacart, Match, and IBM didn't happen overnight. Spenser lays out the mistakes young companies will often make as they grow, and how he positioned Amplitude for growth and success. He found these lessons essential for founders to learn on their way to $100 million ARR and beyond. In this episode, Spencer discusses: * Focusing on the product and expansion * Taking your company public This is the second half of Spenser's session from 2022 SaaStr Build. You can find the first half in Episode 546 here: https://sites.libsyn.com/77527/saastr-546-the-secrets-to-going-big-going-multi-product-and-going-public-with-amplitude-ceo-spenser-skates-part-1 Full video: https://youtu.be/2UPMCcC3OHQ Want to join the SaaStr community? We're the

    SaaStr 546: The Secrets to Going Big, Going Multi-Product and Going Public with Amplitude CEO Spenser Skates, Part 1

    Play Episode Listen Later Apr 13, 2022 21:19

    Spenser Skates is the CEO of Amplitude, one of the leading customer analytics services for enterprises and product makers. But getting customers like Twitter, Instacart, Match, and IBM didn't happen overnight. Spenser lays out the mistakes young companies will often make as they grow, and how he positioned Amplitude for growth and success. He found these lessons essential for founders to learn on their way to $100 million ARR and beyond. In this episode, Spenser will discuss laying the right foundation for long-term success: * Find the right product-market fit * Build the best founding team for growth * Hire a team of people more talented than you * Surround yourself with a well-rounded board of advisors Full video: https://youtu.be/2UPMCcC3OHQ Want to join the SaaStr community? We're the

    SaaStr 545: Marketing to Developers : Why Happy is Our Hack with DigitalOcean CMO Carly Brantz and SaaStr GM & SVP, Marketing Amelia Ibarra

    Play Episode Listen Later Apr 8, 2022 20:03

    Carly Brantz scaled marketing at SendGrid to grow company revenue from $5M to $200M. Now as DigitalOcean CMO, she's focused on marketing to its developer and startup audiences and helping them on their growth journeys. Carly will share lessons learned as a marketing leader – and how simplicity, community, credibility and happiness – provide a powerful platform for growth. SaaStr GM & SVP, Marketing Amelia Ibarra joins Carly for the discussion. Full video: https://youtu.be/Qu6wr3u2-yU Want to join the SaaStr community? We're the

    SaaStr 544: People, Process and Product: A Product Leader's First 90 Days with Notion CPO Madhu Muthukumar

    Play Episode Listen Later Apr 6, 2022 28:55

    Being a product leader is different at every company, and learning to lead at every company can widely vary. After leading product teams at Twitter, Oculus, and Robinhood, and working with companies of all sizes at McKinsey, TechStars, and now as an investor — here's exactly how Madhu approaches his first 90 days on the job as CPO at Notion, step-by-step. He'll walk through foundations, learnings, and challenges, pulling insights and experiences from the top product leaders in software. This episode is an abbreviated version of Madhu's session at SaaStr Build. You can see the full video here: https://youtu.be/kxgox905lho Want to join the SaaStr community? We're the

    SaaStr 543: The Office is Back!! But What Will It Be Like? Jason Lemkin & Justin Bedecarre of Raise.Work

    Play Episode Listen Later Apr 1, 2022 29:17

    SaaStr CEO Jason Lemkin sits down with Raise Commercial Real Estate CEO Justin Bedecarre and Head of Raise's New York office, Jamie Katcher, to discuss the future of work. Raise.Work is a leader in planning, leasing, and sourcing tech real estate spaces. Full video: https://youtu.be/0MnlhVXUo3Q Want to join the SaaStr community? We're the

    SaaStr 542: 5 Rules to Win When Competition is Everywhere With Atlassian COO Anu Bharadwaj and Boast.AI Co-Founder Lloyed Lobo

    Play Episode Listen Later Mar 30, 2022 26:07

    The SaaS world is competitive, and standing out in a highly saturated market takes remarkable hard work and skill. However, the companies that adapt and create transformational change tend to survive. COO Anu Bharadwaj's years of experience at Atlassian have shaped her outlook on how to thrive in the market.  In this session, Boast.AI Co-Founder Lloyed Lobo interviews Bharadwaj as she shares Atlassian's five building blocks to win. This podcast is an excerpt of the full interview, which you can find here: https://youtu.be/zQCdwoT7Kak Want to join the SaaStr community? We're the

    SaaStr 541: How to Set and Hit Revenue Targets with Sam Blond, CRO at BREX

    Play Episode Listen Later Mar 25, 2022 21:25

    Sam Blond, Chief Revenue Officer at Brex, shares how to set and hit revenue targets for your sales team, when to adjust, and how to structure and hire your team around your sales KPIs and goals. 

    SaaStr 540: 15 Ways to Help the Sales Team with SaaStr CEO and Founder Jason Lemkin

    Play Episode Listen Later Mar 23, 2022 26:40

    SaaStr CEO and Founder, Jason Lemkin, shares the top 15 ways to help the sales team close more right now, this year -- with the same number of leads you already have!!

    SaaStr 539: The Journey to Building a Successful Customer Advisory Board in the Enterprise with Mapistry VP of Customer Experience Maya Colato

    Play Episode Listen Later Mar 18, 2022 27:45

    Customer feedback is an essential road map to guide a company toward success. When you have a customer-centric culture, your business has a greater chance of growing and thriving. But how can businesses create spaces for customers to engage in productive dialogue?  Mapistry sought out feedback about its direction by organizing a Customer Advisory Board (CAB). Mapistry received commendations for the process from participants of its CAB—executives and practitioners from diverse industries. Maya Colato, Vice President of Customer Experience at Mapistry, outlines how you can build a successful Customer Advisory Board.  Full video: https://youtu.be/OfjP01RmuvQ   Want to join the SaaStr community? We're the

    SaaStr 538: Product-Led Growth: Panacea or Boondoggle? with AgentSync Co-Founder & CTO Jenn Knight and OpenPhone Co-Founder Daryna Kulya

    Play Episode Listen Later Mar 16, 2022 24:47

      OpenPhone and AgentSync are two SaaS businesses with very different growth strategies, but the same ultimate goal: to continue selling while simultaneously problem-solving for current customers. They are a perfect example of implementing a growth model, mastering it, and then expanding horizons into other growth strategies with strategic testing and experimenting. Contrary to the title of this article, the two brands prove that product-led growth is neither panacea nor boondoggle, but rather a winning strategy for the appropriate product when thoughtfully implemented. OpenPhone and AgentSync are two SaaS businesses with very different growth strategies, but the same ultimate goal: to continue selling while simultaneously problem-solving for current customers. They are a perfect example of implementing a growth model, mastering it, and then expanding horizons into other growth strategies with strategic testing and experimenting. Contrary to the title of this article, the two brands prove that product-led growth is neither panacea nor boondoggle, but rather a winning strategy for the appropriate product when thoughtfully implemented. Jenn Knight, Co-founder and CTO of AgentSync, and Daryna Kulya, Co-founder of OpenPhone, discuss how different approaches have helped each brand reach its target audience and accomplish its goals, the potential of product-led growth, and how to scale growth strategies to yield desirable results. Session moderated by Craft Ventures Partner & COO Brian Murray, discuss how different approaches have helped each brand reach its target audience and accomplish its goals, the potential of product-led growth, and how to scale growth strategies to yield desirable results. Session moderated by Craft Ventures Partner & COO Brian Murray.     Full video: https://youtu.be/L4oRfut9ufI Want to join the SaaStr community? We're the

    SaaStr 537: How Hybrid is Working in Practice....What the Data Shows with Raise Commercial Real Estate CEO Justin Bedecarre and Felipe Gomez, President @ Raise

    Play Episode Listen Later Mar 11, 2022 23:18

    What do you remember about your experience in the workplace prior to 2020? Is it the moments of collaborative synergy and collective achievements? Is it the feeling of solving complex problems and hitting milestones with your team? Perhaps it's the joy of closing deals and celebrating with your colleagues? It's been more than two years since the pandemic interrupted our daily work life, and companies are taking stock and preparing for a return to the workplace. How can company leadership retain these important experiences of collaboration in the workplace and pair them with the opportunity and flexibility we've discovered since working remotely? Raise CEO and co-founder, Justin Bedecarre, and president, Felipe Gomez-Kraus, discuss how SaaS companies can build successful hybrid workplaces that are empathetic while incentivizing their team to return to the office. Full video: https://youtu.be/ohe10zViLdw   Want to join the SaaStr community? We're the

    SaaStr 536: The Path to a Billion Dollars: How to Create Multi-Revenue Streams with Bill.com CRO Tom Clayton

    Play Episode Listen Later Mar 9, 2022 24:08

    Reaching the first billion is a milestone for every SaaS company, so what's the best way to get there? During his SaaStr Annual presentation, Tom Clayton, CRO of Bill.com shared his insights and advice for growing revenue streams to maximize business success.  Want to join the SaaStr community? We're the

    SaaStr 535: From SendGrid to DigitalOcean: Hacks for Founders of High-Growth Startups with DigitalOcean CEO Yancey Spruill

    Play Episode Listen Later Mar 5, 2022 24:34

    All high-growth startups reach a point in scaling their business when their processes and operations start to inhibit their growth. From SendGrid to DigitalOcean, Yancey Spruill is the person these startups brought in when they were ready to graduate to the big leagues. In his presentation, Yancey will discuss the most common mistakes startup founders make and how to overcome hurdles at different stages of growth. Full video: https://youtu.be/MD_wD5hp7r0 Want to join the SaaStr community? We're the

    SaaStr 534: Marketing Secrets to Hypergrowth from Building Elastic, Zuora, and Segment

    Play Episode Listen Later Mar 2, 2022 23:08

    Panelists: Katrina Wong, VP Marketing and Demand Generation Segment Asawari Samant, Head of Marketing, Anyscale Jeffrey Yoshimura, CMO and Customer Experience Officer, Snyk Three marketing leaders discuss the importance of community, data, and experimentation, as well as the do's and don'ts of using agencies. This episode is an abbreviated version of the session. You can see the full session here: https://youtu.be/7wucuUQSQvQ Want to join the SaaStr community? We're the

    SaaStr 533: The Cutting Edge Techniques for Motivating and Organizing your Sales Team in Q1 with Marilee Bear, SVP North America Enterprise Sales at Zendesk, and Bryan Elsesser, SaaStr VP of Sales

    Play Episode Listen Later Mar 1, 2022 17:09

    In this episode, Marilee Bear, SVP North America Enterprise Sales at Zendesk sits down with SaaStr's own VP of Sales, Bryan Elsesser, to talk about the best practices to deploy in motivating and organizing your sales team in Q1. 

    SaaStr 532: The Secrets to Scaling a Public Company with a 75% Freelancer Workforce with Upwork CEO Hayden Brown

    Play Episode Listen Later Feb 25, 2022 24:12

    Talent Acquisition to Talent Access: Building a winning culture with a workforce that is 75% freelancers Upwork CEO Hayden Brown addresses common myths around working with freelancers, such as, "Freelancers aren't reliable," and, "I can't build my company culture with freelancers." She'll share how Upwork has scaled by including freelancers in every part of the company and treating them as part of the team rather than outsiders, and how it can benefit every company to have access to the talent it needs, when it needs it, regardless of geography or business ebbs and flows. Full video: https://youtu.be/APgXDu37UIk Want to join the SaaStr community? We're the

    SaaStr 531: 4 Ways to Get to $10 Billion by Working Async (Without Burning Out) with Loom CEO Joe Thomas

    Play Episode Listen Later Feb 23, 2022 25:32

    Joe will share four case studies of companies that have achieved transformational growth using asynchronous communication. You'll hear how they've rebuilt sales processes, won talent wars, delivered best-in-class products, and fully reimagined the employee experience. He'll also highlight the work principles fueling these initiatives and the opportunities ahead for companies that employ them across their teams. Full video: https://youtu.be/OAxJvk04JKU Want to join the SaaStr community? We're the

    SaaStr 530: The Top 20 Learnings in Product-Led Growth with SaaStr CEO and Founder Jason Lemkin

    Play Episode Listen Later Feb 22, 2022 35:47

    SaaStr CEO and Founder, Jason Lemkin, shares the top 20 PLG (product-led growth), Self-Serve, Free, and Freemium lessons we can learn from everyone from Asana to Slack, Monday to Zoom, and Shopify to Squarespace. 

    SaaStr 529: Ten Things to Avoid Being Blindsided By In Your Pursuit Of Customer Success Nick Mehta, CEO @ Gainsight

    Play Episode Listen Later Feb 18, 2022 26:02

    SaaS is evolving rapidly. In many ways, we are witnessing the equivalent of the Cambrian Explosion in terms of the number of SaaS companies created each month. And these startups look different than their predecessors. Trends like vertical SaaS, Product-led Growth, and payment make the industry almost unrecognizable compared to the era of the SaaS pioneers more than a decade ago. Yet many companies are still adopting Customer Success practices - like fixed size-based segmentation and activity-based "check-ins" - that were created in the 2010s. Modern cloud businesses are rethinking Customer Success in many ways. They are looking at it as a growth engine, shifting focus from purely looking at churn to increasingly emphasizing Net Dollar Retention. They are recognizing the need for CSMs, in some cases, to be deeply technical. And they are, particularly in Product-led Growth companies, integrating Sales and CS motions and organizations tightly together. In this talk, Gainsight CEO Nick Mehta will cover 10 best practices that represent the cutting edge of Customer Success. Check it out to save your company from becoming a SaaS dinosaur. Full video: https://youtu.be/PzCnKSL2kx8   Want to join the SaaStr community? We're the

    SaaStr 528: Building a $5.6B company with a Product-led Flywheel with Abhinav Asthana, CEO @ Postman

    Play Episode Listen Later Feb 16, 2022 23:42

    Postman CEO Abhinav Asthana shares how community, product, data can power marketing, customer success, and sales are the key elements for the next generation of SaaS software leaders. Full video here: https://youtu.be/jK8trhy5i-k Want to join the SaaStr community? We're the

    SaaStr 527: Acquiring SMB 10,000 Customers Solely from Data with Gorgias CEO Romain Lapeyre

    Play Episode Listen Later Feb 11, 2022 22:31

    A crucial part of any business model is customer acquisition. In order for a company to optimize their customer-base, data must be intrinsic to their strategy. Join Gorgias CEO Romain Lapeyre as he discusses how the company acquired 10,000 SMB customers from just data alone. Want to join the SaaStr community? We're the

    SaaStr 526: Lessons Learned Building a $2 billion Company from Scratch with Neo4j CEO & Co-Founder Emil Eifrem

    Play Episode Listen Later Feb 10, 2022 27:52

    The biggest challenge in building a data infrastructure company over the next decade will be to redefine strategies for awareness, activation, user-centricity, and growth. While all of this is possible in theory, building categories with staying power in the age of the public cloud remains a lofty goal. Emil Eifrem, CEO and co-founder of Neo4j, will discuss the blueprint that's emerging some of the lessons he's learned after launching Neo4j Aura, the company's fully-managed graph database as a service.   Want to join the SaaStr community? We're the

    SaaStr 525: Marketing Hyper-Growth at Scale with Klaviyo Head of Marketing Kady Srinivasan

    Play Episode Listen Later Feb 4, 2022 24:33

    Marketing isn't one size fits all, particularly at a hyper-growth company. In this session, Kady Srinivasan, SVP, Global Head of Marketing at marketing automation unicorn, Klaviyo, will pull from her 20+ years of experience and share actionable tips on how you can scale your team, your campaigns and more. Full video: https://youtu.be/s4WZcgL5fc0 Want to join the SaaStr community? We're the

    SaaStr 524: From New Relic to Salesforce to Calendly: What's Changed in Product-led Growth with Calendly CMO Patrick Moran

    Play Episode Listen Later Feb 2, 2022 20:46

    The world of product-led growth is a highly dynamic space. Join this session with Calendly CMO Patrick Moran and Head of Marketing Growth & Demand Gen Garrett Scott to learn more about these changes and how they are reflected in Calendly's evolution as a SaaS company. Full video: https://youtu.be/ey9aiYOupSg  

    SaaStr 523: How to Succeed as a First-Time VP of Sales or First-Time SaaS VP with SaaStr CEO and Founder, Jason Lemkin

    Play Episode Listen Later Jan 31, 2022 22:26

    We've talked a lot on SaaStr about how to hire a Great VP of Sales. And we'll keep talking about it — so long as 70% of first-time VPs of Sales don't make it 1 year. In this episode of the SaaStr podcast, SaaStr CEO and Founder, Jason Lemkin, shares his best advice for all first-time VPs coming into a SaaS startup. 

    SaaStr 522: Scaling Your Startup 10x From $20M to $200M with Sapphire, Lightspeed, TripActions, and 6Sense

    Play Episode Listen Later Jan 28, 2022 23:47

    When you think of scaling up, many things may come to mind, like hiring, culture, marketing, and sales. But what are the essentials of scaling up, and how do you navigate obstacles along the way to function as a high-impact organization? Cathy Gao, Partner at Sapphire Ventures, and Anoushka Vaswani, Partner at Lightspeed Venture Partners, moderated a panel with Carlos Delatorre, CRO at TripActions, and Latané Conant, CMO at 6sense to discuss how you can scale your startup from $20 million ARR to $200 million ARR through go-to-market execution, talent, and culture.

    SaaStr 521: How To Create a High Performing Sales Organization: Five Strategies for Driving Peak Performance Through Reimagined Management with Hootsuite CRO Melissa Murray Bailey

    Play Episode Listen Later Jan 26, 2022 24:00

    Driving peak sales performance is a mission most SaaS companies strive to accomplish. Yet, sales team targets are often set extremely high, with management expecting their teams to miss. This might bring success for the company, but it leads to negative experiences for the sales rep, and your teams may ultimately fail to perform to their fullest potential. Hootsuite CRO Melissa Murray Bailey shares secrets to running a successful SaaS sales team and reducing employee turnover. 

    SaaStr 520: 10 Learnings Scaling from Consumer to SMB to Enterprise with Grammarly Head of Organizations Revenue Dorian Stone

    Play Episode Listen Later Jan 21, 2022 21:38

    Every high-growth organization inevitably reaches the point of pivoting its strategy and offerings to capture new audiences—a journey made more complex with the new demands emerging this past year. In this session, Dorian Stone will share lessons learned from Grammarly's evolution from consumer to SMB to enterprise, address common assumptions and pitfalls in the process of scaling, and reveal must-know strategies to drive efficient growth this year and beyond.

    SaaStr 519: From B2C to Billions: How Vimeo executed a B2B Pivot that Redefined Their Future with Vimeo CEO Anjali Sud

    Play Episode Listen Later Jan 19, 2022 21:19

    Vimeo went public in May as an $8 billion powerhouse in video software. Better known as the indie version of YouTube for more than a decade, the company has redefined itself from a B2C destination to the B2B solution that empowers any business to create, collaborate and connect with professional-quality video. Join Vimeo CEO Anjali Sud for a conversation with Brent Thill, Financial Analyst @ Jefferies about spotting potential in what is now a $70 billion market, and how operating as a founder within a 16-year old company helped her take bets on a strategy that's paying off.

    SaaStr 518: Slow and Steady Wins the Race: Building Marketing Channels Slowly to Achieve Massive Scale with Datadog's CMO Alex Rosemblat

    Play Episode Listen Later Jan 14, 2022 26:50

    Building out a marketing channel is like building product. It takes countless iterations and constant market feedback to get right. This session will introduce tactics on how to slowly and methodically test, assess success, and eventually scale a marketing channel until it hits a ceiling and it's time to move to the next one.

    SaaStr 517: Proven Leadership Frameworks for a High-Performing Sales Team with Databricks' VP of Sales Heather Akuiyibo

    Play Episode Listen Later Jan 12, 2022 20:11

    When sales teams succeed, the company succeeds. Revenue goes up, productivity increases, and ideally, the team continues to grow. But running a high-performing sales team isn't an easy task. How can you ensure success within your sales organization in a way that scales with you? Heather Akuiyibo, VP of Sales at Databricks, shares her four adaptable frameworks for high-performing sales teams and how those frameworks helped Databricks' sales teams succeed. Full video: https://youtu.be/9tn-I4f9Va4  

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