Hardwired For Growth

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HARDWIRED FOR GROWTH is a podcast dedicated to helping entrepreneurs and business owners who are looking for sustainable and scalable growth, led by your host, Brett Trainor. Whether you’re looking to learn from entrepreneurs who have successfully scaled their businesses or hear from industry exper…

Brett Trainor


    • Oct 24, 2025 LATEST EPISODE
    • weekly NEW EPISODES
    • 38m AVG DURATION
    • 305 EPISODES

    Ivy Insights

    The Hardwired For Growth podcast is an exceptional resource for entrepreneurs looking to take their businesses to the next level. Hosted by Brett Trainor, this podcast brings together a diverse range of business mentors who share their strategies for success. The style of the podcast is engaging and informative, making it a must-listen for anyone in the business world.

    One of the best aspects of this podcast is the caliber of guests that Brett brings on. Each guest offers unique insights and real-world stories that are both interesting and highly applicable to entrepreneurs. The guests have been spot on in terms of their expertise and their ability to communicate their knowledge effectively. Listeners can truly learn from these successful individuals and apply their lessons to their own businesses.

    Another great aspect of this podcast is Brett's dedication to helping entrepreneurs grow their businesses and improve their lives. It's clear that he has a passion for growth, which aligns perfectly with one of his core values. This passion shines through in the interviews and discussions, creating a motivating and inspiring atmosphere for listeners.

    As for any potential drawbacks, it's difficult to find any major negatives about this podcast. However, one minor criticism could be that there may not be enough diversity in terms of industries represented among the guests. While the strategies discussed are applicable across various fields, it would be beneficial to have guests from different industries to provide a more well-rounded perspective on business growth.

    In conclusion, The Hardwired For Growth podcast is an absolute gem in the realm of business podcasts. With its stellar lineup of guests, engaging style, and valuable content, it is a must-listen for anyone looking to grow their business and improve their lives. Brett Trainor has created an excellent resource here, and I look forward to seeing where this podcast goes in the future.



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    Latest episodes from Hardwired For Growth

    $5K in 48 Hours: Turning Your Experience into a Service Offering with AI (Michael Himmelfarb)

    Play Episode Listen Later Oct 24, 2025 31:08 Transcription Available


    GenX Escapees: this one's your playbook. Michael Himmelfarb (multi-time guest and early Escapee OG) breaks down how to productize a fast, high-value, AI-enhanced consulting offer—think $5K in 48 hours—by letting AI handle the heavy lifting while you deliver the human superpowers clients actually pay for: judgment, creativity, prediction, and trust. We get into pricing, point solutions, and why your domain expertise beats “AI-only” every time.You'll learn • Why buyers now demand crystal-clear outcomes (not squishy retainers). • The 20/80 model: let AI do the grunt work; you monetize the last mile. • How to turn pricing/product packaging into a repeatable, point-solution offer. • A hybrid delivery model (intake → AI analysis → live consult) that wins deals fast. • Where management consulting gets disrupted—and where GenXers win big.GuestMichael Himmelfarb — Pricing & product marketing strategist helping companies modernize pricing/packaging with AI-augmented consulting. Connect on LinkedIn and mention this episode for his 48-hour sprint details.Resources mentioned • Anthropic's “automation vs. augmentation” idea (discussion) • Shout-out: Naveen Aggarwal (technical enablement/automation support)For GenX EscapeesGrab the Escapee Starter Kit: https://stan.store/thecorporateescapee Join Escapee Collective Plus: https://escapee-collective.circle.so/checkout/escapee-plus-subscriptions Work with MichaelWant a $5K / 48-hour AI-augmented Pricing & Packaging Sprint (intake → analysis → live readout with actionable recommendations)? Reach out to Michael on LinkedIn and reference this episode. https://www.linkedin.com/in/michaelhimmelfarb/ Chapters • 00:00 Welcome back, OG Escapee + today's focus • 01:29 From fractional CMO to pricing & packaging specialization • 03:53 The buyer shift: clarity, speed, and specific problems • 04:22 The 20/80 idea: what humans do that AI can't • 07:40 Automation vs. augmentation (and why it matters) • 10:33 Hybrid delivery: standardized outputs + human judgment • 12:25 Human superpowers: creativity, prediction, empathy • 14:09 Beyond pricing: applying the model across functions • 15:45 Productized sprints → recurring revenue possibilities • 17:23 Big-firm disruption and the GenX advantage • 19:33 Learning curves, iteration, and avoiding “prompt pack” hype • 26:13 Focus, trade-offs, and building a simple offer • 30:28 Shout-outs & resources + workshop idea • 31:30 Michael's ask + how to connectIf this episode hit homeShare it with a fellow GenX pro, leave a quick review, and DM Brett if you want the link to the free Starter Kit PDF or details on Michael's sprint.

    17 Ways (Plus 2 Bonus) to Monetize Your Corporate Experience w/Brett Trainor

    Play Episode Listen Later Oct 22, 2025 22:05 Transcription Available


    About this episodeIn this solo “CliffsNotes” episode, Brett breaks down how to actually make money from your corporate experience — not theory, not startup fantasy — just 17 real ways GenXers are doing it (plus 2 bonus options if you've got some capital to invest).Whether you're still in corporate wondering if there's a way out, or already on the outside trying to replace your income, this episode is the playbook. From fractional and advisory work to user-generated content, workshops, and buying a small business — Brett shares what's working, what he's tried himself, and what might fit your life right now.You'll hear: • Why your experience is more valuable outside of corporate than inside • 17 proven ways (and 2 bonus paths) to monetize what you already know • How GenXers are replacing their corporate income in ~25 hours a week • The difference between consulting, fractional, advisory, and coaching • Why “monthly service packages” might be the fastest on-ramp for freedom • Real examples from Brett's own journey — what worked and what didn't • How to future-proof your income before corporate “quits” on youThis one's packed with ideas you can start exploring right now — no fancy website, no new degree, and definitely no corporate BS.Mentioned paths include:Solo Consulting • Fractional Leadership • Interim Roles • Advisory • Coaching • Business Development & Affiliate Deals • Services / Subscriptions • Paid Communities • Sponsorships • Influencer & Content Partnerships • Workshops • Speaking • User-Generated Content (UGC) • E-Commerce • Tech-Enabled Services • Plus: Buying a Business & Franchises (the two “bonus” options)If this hit home, follow the show so you don't miss the next “CliffsNotes” drop.

    The Ignorance Tax: How to Build a Lean, Automated Solo Business with Paul Durelli

    Play Episode Listen Later Oct 14, 2025 41:17 Transcription Available


    Paul Durelli returns to The Corporate Escapee Podcast one year after his first appearance to share what's changed, what's working, and where he sees the biggest opportunities for corporate and medical professionals looking to escape traditional systems.In this conversation, Brett and Paul explore how AI, automation, and virtual assistants can help GenX escapees scale their businesses without hiring full-time employees. Paul also explains how he's helping medical professionals escape the bureaucracy of healthcare and build profitable, flexible practices in functional medicine.They cover why every solo business owner eventually pays an “Ignorance Tax,” how to turn that into an automation advantage, and why building your digital backbone early—CRM, SMS, AI follow-ups—can save years of frustration. Paul also shares a powerful “found money” idea: adding an ADA accessibility widget to your site that qualifies you for a $5,000 federal tax credit every year.What You'll Learn:• The Ignorance Tax: when to stop DIY-ing and pay for speed and expertise• The tech stack every solo business needs to scale (CRM, SMS, email, AI)• How to delegate effectively and build your first small remote team• Lessons from doctors escaping into functional medicine and how that model applies to corporate escapees• How to find “found money” opportunities like the ADA tax credit that deliver instant ROIKey Moments:00:00 – Welcome back and recap of Paul's first appearance02:00 – Why medical professionals are escaping corporate medicine09:00 – The Ignorance Tax and when to hire help10:30 – The best automation and CRM tools for solos20:00 – ADA tax credit: how it works and why it matters28:00 – How small, AI-enabled teams are outpacing big companies35:00 – The mindset shift from worker bee to queen bee39:00 – Continued learning, avoiding the comfort trap, and staying curious41:00 – Where to connect with Paul and learn moreResources Mentioned:• Paul Durelli – Digital Kahuna: www.digitalkahuna.com• CRM Tool – Go High Level• Book – “Pro Voice” by JT O'DonnellConnect with Paul:Visit www.digitalkahuna.com for courses, automation services, and details on the ADA $5,000 tax credit offer.

    From Corporate to Calling: A Practical Path to Purpose w/ Lisa Petrilli

    Play Episode Listen Later Oct 11, 2025 35:46 Transcription Available


    If your “great job” feels increasingly empty, this one's for you. Former corporate leader Lisa Petrilli (Medline/Baxter) shares a practical approach to discovering your Life Quest—the next chapter where purpose, agency, and freedom replace autopilot. We dig into choice vs. circumstance, how to reframe fear and uncertainty, and simple steps GenXers can take while still in corporate. No dogma required—just a better operating system for work and life.You'll learn • What a “Life Quest” is and how to spot yours • How to move from reaction and fear to sovereignty and action • A 30–60 day Next-Chapter Script exercise to regain control • Why love-over-fear is a leadership OS (not a sermon) • First small steps for still-in-corporate escapeesTimestamps00:00 – Why this convo is different01:20 – Lisa's corporate path → calling05:40 – Awakening without the woo10:40 – Choice vs. reaction in corporate (and life)12:40 – Reframing uncertainty & fear16:10 – What corporate gives you—and when it plateaus20:25 – Purpose, practically: defining mission without dogma26:50 – Starter steps if you're stuck (clarity, script, small bets)30:10 – Why Lisa's book is free + how to use it35:10 – Frameworks beat retreats (avoid meandering)36:45 – Wrap + where to connectLinks & resources • Free book: Life Quest: Your Role in Saving the World: https://lisapetrilli.com/ • Connect with Lisa: https://www.linkedin.com/in/lisapetrilli/ About LisaLisa Petrilli is the founder/CEO of Higher Conscious Leadership and a former corporate exec (Medline, Baxter). She helps leaders move from mind/body mastery to soul-level purpose and practical action.CTA (one small step)Download the free book, then spend 10 minutes today writing your 30-day script. Prompt: “If nothing at work changed, how would I live the next 30 days differently?”

    Local First, Personal Always: Selling Solo to Small Business Owners (with Robert Lock)

    Play Episode Listen Later Oct 8, 2025 45:24 Transcription Available


    Robert Lock went from corporate sales leadership to running supply chain during COVID—then used that “between lanes” moment to launch his own firm, Buffalo Mountain Sales Strategies.In this episode, he and Brett dig into how GenX escapees can win clients by going local-first and relationship-heavy, not enterprise-style transactional.You'll Learn

    Fans First: Jesse Cole's Playbook Behind the Savannah Bananas Phenomenon

    Play Episode Listen Later Sep 27, 2025 36:05 Transcription Available


    When I first interviewed Jesse Cole—the man in the yellow tux and founder of the Savannah Bananas—the team had just started selling out games in Savannah. Fast forward to today, and the Bananas are a global sports and entertainment phenomenon: • A ticket waitlist of more than 3 million people • Stadiums of 70–80,000 fans packed to see Banana Ball • 17 Major League Baseball parks sold out on their 2025 World TourThis conversation captures Jesse's philosophy before the explosion—and it's more relevant than ever for GenX escapees and founders building solo businesses. His blueprint proves you don't need to be the biggest, you need to be the only.In this episode: • Jesse's “ONLY” framework for standing out (Own the problem, Noise, Love, Why) • Why customers are transactional but fans never leave • How small first/last impression touches create “happy tears” • The 5 E's of experience: Eliminate, Entertain, Experiment, Engage, Empower • Why constraints drive creativity (and why experiments beat iterations) • The Visionary + Integrator combo every founder needsFor Escapees:A great example of what following your dreams can lead to. Also, great insights for building a solo business. If you're landing your first client or building a lifestyle business, Jesse's insights map perfectly: different is better than better. Create fans, not customers—and let them do your marketing for you.Resources • Jesse Cole LinkedIn: https://www.linkedin.com/in/yellowtuxjesse/ • Books: Fans First & Find Your Yellow Tux

    The Chief Energy Officer: What GenXers Can Learn from GenZ Purpose w/Conrad Hawley

    Play Episode Listen Later Sep 24, 2025 33:12 Transcription Available


    What GenXers stuck in corporate can learn from a 22-year-old former D1 athlete who walked away from the easy path, found his purpose, and chose to serve others—even when it was uncomfortable.I like to connect the dots and showcase what's possible if we break out of our comfort zones

    Your AI Advantage: Why GenX Escapees Are Built to Cash In (with Naveen Aggarwal)

    Play Episode Listen Later Sep 23, 2025 43:34 Transcription Available


    Brett and Naveen break down how GenX escapees can use AI to work faster, earn more, and de-risk the leap from corporate. You'll learn where AI actually helps (and where it doesn't), how to turn your experience into simple, repeatable, AI-enabled services, and why singles (small wins) beat swinging for enterprise home runs when you're solo. Think: micro-SaaS, productized services, and month-to-month offers that business owners can say “yes” to quickly.Key TakeawaysGenX Advantage: We've lived analog → digital → internet → mobile. We know how to train people—now we train AI. We also know when outputs are “off.”AI as Fractional Workforce: Treat AI like your on-demand researcher, analyst, designer, scheduler, and SDR. One subscription, many “roles.”Start with Singles: Stop chasing six-figure whales out of the gate. Package $1–5K/month services that solve one need deeply, repeat it across clients.Outcome > Hours: Price the result (clean CRM, personalized outreach engine, faster proposals), not your time. AI compresses hours into minutes—that's the point.Productize the Process: Turn your workflow into a mini system: inputs → AI-assisted steps → valuable output. Reuse 80%, customize 20%.Risk Wins Deals: Month-to-month + clear ROI beats open-ended fractional promises for most SMBs.Practical Use Cases We Cover • Lead gen & personalized outreach at scale • CRM cleanup & contact enrichment • Proposal/slide creation (e.g., Gamma) • Research & meeting prep “briefings” • Contract review & red-flag summaries • Agents & light automations (only after nailing the manual workflow)Simple Monetization Paths (Examples)$2–5K/mo: “Done-for-you” outbound engine (200 targeted emails, replies routed, CRM updated).$1–3K flat: CRM cleanup + enrichment + basic dashboard.$1–2K/mo: Founder research briefs + talk tracks before key meetings.$3–8K setup + $1–3K/mo: Build a lightweight, repeatable micro-SaaS/workflow (pricing, content kits, hiring screens) for a niche.Timestamps • 00:00 Intro & why AI is a GenX superpower • 03:30 From big-corp AI to solo/SMB impact • 06:10 Training people vs. training AI (and knowing “good”) • 11:20 AI as your fractional team: practical tools & roles • 16:45 Thought partner use case (Brett's real examples) • 23:30 Singles over home runs: structure simple wins • 29:45 Value pricing when AI compresses your time • 34:20 Risk, ROI, and easy “yes” offers for SMBs • 38:45 Partnering to productize (stack skills → stack revenue) • 42:50 Action plan & where to find NaveenMemorable Lines • “AI is the great equalizer—your fractional workforce in one subscription.” • “Don't sell AI—sell a solved problem that AI helps deliver.” • “GenX knows what ‘good' looks like. That's the edge 20-somethings can't fake.”Resources Mentioned • Explained Consulting: explained.consulting • Gamma for slide/proposal generation

    Your First Revenue Stream Outside Corporate (with Lee Ann Pepper)

    Play Episode Listen Later Sep 17, 2025 32:26 Transcription Available


    We're launching a new recurring segment with Lee Ann Pepper focused on real-world revenue ideas for corporate escapees.If you've ever asked yourself, “How would I actually make money if I left corporate?” this episode is for you.Lee Ann and I break down practical, low-risk ways GenXers can start monetizing today—without swinging for six-figure fences or waiting years to replace a corporate paycheck.In this episode, you'll learn:How User-Generated Content (UGC) works and why it's perfect for GenXers who don't want to be influencers.The new inventory-free e-commerce model that lets you launch products without warehouses or Amazon risk.Why the Connector Model (introductions + network leverage) is a hidden path to retainer + commission income.How to get paid for hiring advisory—helping SMBs make better hires using your experience.Why small, repeatable service retainers often add up faster than chasing one big consulting deal.The mindset shift from swinging for home runs to stacking singles for steady cash flow.Enjoy and let us know what you think!

    Networking Made Simple: David Ackert's Proven Short List Framework for Escapees

    Play Episode Listen Later Sep 12, 2025 46:23 Transcription Available


    For most corporate escapees, networking and sales feel like the biggest hurdles to building a solo business. With hundreds of LinkedIn connections and decades of contacts, it's easy to feel overwhelmed—or worse, to avoid networking altogether.Enter David Ackert—author of The Short List and winner of the 2025 Non-Fiction Book Award. David has spent 20+ years helping professionals grow their books of business and has distilled his research into a simple, proven framework that removes the guesswork from networking.In this episode, David shares how to replace random outreach with a focused, confidence-building system that actually drives results.What You'll Learn:Why a bloated network isn't useful—and how to focus on the 9–35 relationships that matter mostThe three categories every escapee needs: prospects, clients, and connectorsHow to re-engage dormant ties for new opportunitiesThe “14 interactions” rule and why most people quit too soonWhy doing structured free work can accelerate your first paying clientsHow GenXers' natural problem-solving and “be helpful” mindset is a superpower in building trustWhy confidence isn't faked—it grows naturally from following a consistent systemAbout David AckertDavid is the President of Ackert Inc., creator of the PipelinePlus Tracker app, and author of The Short List. He has dedicated his career to helping professionals simplify business development through intentional, value-driven relationships.

    All Things Fractional: Your Complete Guide with Karina Mikhli

    Play Episode Listen Later Sep 5, 2025 38:04 Transcription Available


    Fractional, Defined: How to Lead (Not Freelance) with Karina MikhliWhat does “fractional” really mean—and is it the right next step after corporate?In this episode, I sit down with Karina Mikhli, founder of Fractionals United, Fractional COO, and COO for the Fractional Leadership Alliance. She breaks down what fractional leadership is (and isn't), how to price and structure your work, and why networking—not job boards—drives real opportunities.We cover: • The difference between fractional vs. consulting vs. interim • Karina's 3-2-1 ops model for structuring engagements • How to avoid the hourly trap and sell on outcomes • Red flags, best practices, and when agencies might make sense • Why SMBs are the sweet spot (and when it's too early/too big for fractional)

    Nail Your Messaging and Master the 6 Questions Every Client Will Ask w/ Tom Freedman

    Play Episode Listen Later Aug 27, 2025 50:22 Transcription Available


    One of the biggest challenges GenX escapees face after leaving corporate isn't expertise—it's business development. How do you find customers, create clarity in your message, and grow without getting stuck in trial-and-error mode?In this episode, I sit down with Tom Freedman, a lifelong entrepreneur who has built six businesses and now helps solopreneurs and small business owners design simple, effective growth strategies centered around relationships.We dive into: • Why most escapees waste time on “shiny” strategies that don't move the needle • The Three-Headed God of Growth—marketing, business development, and sales—and how solos should prioritize them • Tom's SAM framework (Solution, Audience, Message) and how it fuels growth • The 4 Cs of messaging: Clear, Concise, Compelling, and Consistent • How to handle the six questions you'll face on every discovery call • Pricing strategies that balance affordability for clients with sustainability for you • Why clarity and consistency in your message is the #1 growth driverTom doesn't just share theory—he lays out practical steps you can apply immediately to land clients faster, refine your message, and build a business you actually want to run.And yes, we already teed up Part 2—where Tom will come back to break down how to consistently get in front of the right people.Connect with Tom Freedman: •

    From Corporate Stress to Strength Training: A Dual Playbook for GenXers

    Play Episode Listen Later Aug 21, 2025 29:34 Transcription Available


    Dual Takeaway:This episode is a two-for-one: inspiration for escaping corporate and practical fitness guidance for living longer, stronger, and on your own terms.What happens when you realize corporate life just isn't for you—before it consumes decades of your career? Greg Bogdanski found out early. After stints in investment banking and consumer goods, Greg walked away to follow his lifelong passion for health and fitness. Today, he runs a growing training facility in Tennessee, helping athletes and adults build strength, resilience, and confidence.In this conversation, Greg shares the lessons he learned from leaving corporate early, the challenges of opening a gym from scratch, and how fitness principles apply to GenX escapees looking for longevity and freedom.We discuss: • Why Greg knew corporate wasn't his long-term path • How he turned a side passion into a business—starting with training kids in a park • The role of experimentation and iteration when launching something new • Marketing strategies that are working for small gyms today (Instagram, Facebook, email) • The importance of play, movement, and mental resilience for kids (and adults) • Fitness and longevity tips for GenXers: • Why walking is the most underrated exercise • How to structure a simple 3-day strength training plan • The 80/20 approach to cardio and nutrition • Why building a plan—whether in business or fitness—is the key to freedomConnect with Greg: • Instagram: https://www.instagram.com/greg_bogdanski_iii/ • https://www.instagram.com/peak_performancetraining_tn/

    Laid Off After 27 Years—And Finding Fulfillment Beyond Corporate w/ Thea Watkins

    Play Episode Listen Later Aug 21, 2025 36:26 Transcription Available


    After 27 years in corporate—including an executive role—Thea Watkins never imagined she'd end up running her own business. A layoff forced her to pause, reflect, and rethink what she really wanted. Instead of jumping back into another corporate job, Thea leaned into her passions: leadership, people development, and inclusive workplaces.Today, Thea runs a portfolio career that blends teaching, coaching, facilitation, and consulting. She's proof that your decades of experience are not only valuable but highly transferable into meaningful and fulfilling work.In this episode, we cover: • Why your corporate identity can be the hardest thing to leave behind • How to intentionally build an external network after decades in one company • The path from executive leadership to adjunct professor (and why more escapees should consider it) • The real value of coaching—for both yourself and your clients • Practical advice for preparing mentally and emotionally for a corporate exit • Why focusing on values and fulfillment is more powerful than chasing a “perfect” planIf you're curious about life after corporate, in the middle of transition, or already building your next chapter, Thea's story shows that fulfillment and freedom are possible—if you're willing to step into the unknown.Resources & Links: • Website: theawatkinsconsulting.com • LinkedIn: Thea Watkins

    Portfolio Life: Building Purpose and Freedom After Corporate with Joy Levin

    Play Episode Listen Later Aug 15, 2025 40:40 Transcription Available


    What does “retirement” really look like for Gen Xers—and why do so many struggle with it?In this episode, I sit down with Joy Levin, market research consultant turned retirement coach, who helps Gen X professionals design their encore years with purpose, connection, and freedom.We dive into:Why retirement is no longer a five-year chapter but a 30-year journey—and what that means for planning.How our latchkey kid upbringing shaped Gen X resilience, adaptability, and desire for freedom.The social side of retirement—why isolation is one of the biggest post-corporate risks and how to avoid it.Common mistakes people make when transitioning out of corporate life.How to create your own “portfolio life” built on purpose, flexibility, and joy.Why couples need to plan their next chapter together—before one person books the world trip and the other says, “But what about the grandkids?”Whether you're years away from leaving corporate or already in your next chapter, Joy's insights will help you think bigger, plan smarter, and make the most of the decades ahead.Connect with Joy Levin: • LinkedIn: Joy Levin • Website: Gen X Exec Encore

    UGC for Gen X: How to Make Money Creating Content (No Followers Needed) W/Megan Collier

    Play Episode Listen Later Aug 8, 2025 40:38 Transcription Available


    Episode Summary:Think UGC (User Generated Content) is only for 20-somethings? Think again.In this episode, I'm joined by Megan Collier—UGC creator, coach, and champion for Gen Xers and Boomers who want to turn their creativity into a revenue stream. Megan shares how she went from scrolling TikTok with just 200 followers to replacing her six-figure corporate income in just 14 months.We break down exactly what UGC is, why brands want creators over traditional actors, and how YOU can get started—no big following required. If you've ever wondered whether you could make money creating content from home (without becoming an influencer), this conversation will open your eyes to what's possible.What You'll Learn in This Episode: • What UGC is (and isn't) — and why brands are spending big on it • How Megan replaced her six-figure corporate income with UGC in 14 months • Why Gen Xers and Boomers are in high demand in this space • How to build a simple portfolio (even with zero experience) • Where to find your first UGC clients • The right way to pitch brands so you stand out • Pricing tips, contracts, and the AI “likeness” clause you must watch forWhether you want a creative outlet, extra cash, or a full-time business, UGC could be your next big opportunity.Connect with Megan: • TikTok & Instagram: @megan_ugc • Ultimate UGC Course: Learn More Here

    From Burnout to Purpose: Escaping Corporate and Building a Life That Works

    Play Episode Listen Later Jul 9, 2025 48:45 Transcription Available


    In this special episode, Brett flips the mic and joins John Browning on the Building Your Life Podcast. They dive deep into what it really means to escape corporate life and build something better—on your terms.Brett shares: • His journey from 25 years in corporate to solo consulting and fractional work • Why GenX is waking up to the reality that corporate won't take care of them • How he found his first customers (and how you can too) • The rise of solo businesses—and why GenX is perfectly positioned to thrive • A powerful mindset shift: It's not a tightrope 75 feet off the ground… it's just 16 inches • The BAM Framework: Belief. Action. Momentum. • And why chasing time and experiences is the new chasing titlesWhether you're still in corporate, recently laid off, or already solo, this episode will get you fired up to take action—and find your path to freedom.Connect with John Browning:

    Escape Without Breaking: Shelley McIntyre's 3-Phase Framework for Leaving Corporate

    Play Episode Listen Later Jun 9, 2025 38:25 Transcription Available


    She's back for part two! Shelley McIntyre returns to break down the exact framework she uses to help burned-out GenX professionals escape corporate life—without hitting rock bottom first.If part one was about why we escape, this one is about how to do it—mentally, emotionally, and tactically.We cover: • Why grief is a part of every transition (yes, even the good ones) • How to rediscover your identity after decades in corporate • The key mindset shift GenXers must make to take action before it's too late • A practical coaching framework for reclaiming your life • The power of “micro experiments” and how to take action before you're ready • Why curiosity isn't a personality trait—it's a muscle you can rebuild • How to perform your way into a more fulfilling futureShelley's unique approach combines compassion with clarity—and if you've been stuck in analysis paralysis, this episode is your permission slip to move.

    The LinkedIn Escape Plan: How Joe McKay Left Government and Built a Life in France

    Play Episode Listen Later Jun 2, 2025 51:27 Transcription Available


    Joe McKay left a government job in Australia to raise his family in rural France—and stumbled into the solopreneur life along the way. In this episode, Joe shares how one consulting gig turned into a thriving ghostwriting business and agency, all built on the back of his personal brand on LinkedIn.We talk about: • The “fork in the road” moment that launched his corporate escape • Why solopreneurship gave him a taste of freedom he couldn't un-taste • The mindset shift from resume-building to brand-building • How to optimize your LinkedIn profile for connection—not just credibility • His “Lurker Strategy” that turns profile views into potential clients • Why FOPO (Fear of Other People's Opinions) is real—and how to beat it • Why the 1:1:1 model (1 Problem, 1 Person, 1 Offer) works best when you're startingIf you're on the fence about escaping corporate—or building something on the side—this episode is packed with real talk and proven tactics.Links Mentioned: • Joe's LinkedIn: https://www.linkedin.com/in/joemckay/ • Solo Success School Playbook: joemckay.info • Join the Escapee Collective: https://escapee-collective.circle.so

    The Anti-Hustle Guide to Doing Better Work with Paul Shirley

    Play Episode Listen Later May 29, 2025 53:48 Transcription Available


    This isn't a future-of-work episode. It's a how-to-work-differently episode.Paul Shirley returns for his third appearance on the show—and this time, we go deep. We're talking focus, structure, guilt, failure, personal infrastructure, and why GenX escapees need systems more than strategies.If you've ever felt like: • You “should be able to do more” but can't quite get there… • You've got time now, but not the energy or structure to use it… • You miss having a rhythm but hate the idea of being back in a box…Then this episode is your reset.What we cover: • How Paul's focus system helped me become 100x more effective • Why 15 minutes of deep work beats 2 hours of chaos • The science (and myth) behind your tired brain • Guilt, failure, and why most productivity advice is toxic • How rituals become your “Turbo button” for meaningful work • The connection between food, flow, and freedom • How to plan your days so you don't burn out—or break downThis one isn't about getting more done. It's about getting the right things done—and feeling good doing it.⸻

    The Salary Gap Illusion: Why Going Solo Isn't as Risky as You Think

    Play Episode Listen Later May 20, 2025 16:31 Transcription Available


    Feeling stuck between your 6-figure corporate salary and the dream of going solo? You're not alone—and the fear is real. But the risk? It's not as big as you think.In this Cliff Notes solo episode, Brett breaks down “The Salary Gap Illusion”—why so many GenXers stay stuck in jobs they've outgrown, and how to start building your bridge to freedom today.

    Jumping Out of the Corporate Plane—with a Parachute (and a Plan) with Tonya McKenzie

    Play Episode Listen Later May 7, 2025 39:13 Transcription Available


    In this inspiring episode, Brett chats with PR powerhouse Tonya McKenzie, a true OG in the escapee world, having built her own agency nearly a decade ago. Tonya shares the story of how her husband (a fellow escapee) gave her the push she needed to leap from corporate—and how she turned that leap into a thriving PR and media business. From launching a local real estate magazine to running full-service communications and now building a new Substack community, Tonya unpacks what it really takes to go solo and control your own narrative.What You'll Learn: • Why Tonya left a corporate role in frustration over outdated practices • How her husband gave her the nudge to take the leap • What she learned from cold calling, local networking, and starting with community • The critical PR advice solo business owners need (especially GenX escapees!) • How personal storytelling and vulnerability are your greatest marketing tools • Why community-driven platforms like Substack are the new PR powerhousesKey Quotes:“Listen to hear, not to respond. That's the foundation of all good PR.”“Your personal brand will attract the right customers—and repel the wrong ones.”“Everyone has a story. But not everyone is willing to be vulnerable enough to share it.”Resources Mentioned: • Sand & Shores – Tonya's PR & communications agency • CTRL the Narrative – Tonya's Substack community • Connect with Tonya on LinkedIn • Ray McKenzie's past episodes: [Oct 2021] & [Oct 2024]If you're ready to get comfortable telling your story and positioning yourself for solo success, this episode is a must-listen. And don't forget—if you're looking to join a supportive community of fellow GenX escapees, check out The Escapee Collective.

    If It's Not a Hell Yes, It's a No: Why Clarity Comes After Action w/Shelley McIntyre

    Play Episode Listen Later Apr 17, 2025 41:40 Transcription Available


    Shelley McIntyre didn't just leave corporate—she walked away from a long career in tech and consulting and into something completely unexpected: grief coaching. But as Shelley quickly discovered, grief isn't just about death—it's also what we experience when leaving jobs, identities, and entire versions of ourselves behind.In this candid conversation, Shelley shares her journey of transformation, from leading corporate strategy to coaching GenXers who feel stuck, burned out, and unsure of what's next. Brett and Shelley talk about grief, imposter syndrome (or why we need to stop calling it that), purpose as a moving target, and the creative rediscovery that often happens post-corporate.This episode is a must-listen for any GenXer wondering if they're alone in feeling “done” with corporate life—and what the other side might look like.What We Cover: • Shelley's surprising path from tech to grief coaching to GenX transition work • Why grief is at the heart of every major life and work change • The hidden cost of staying in corporate too long • How to recognize your “hell yes” moments (and why they matter) • Why imposter syndrome might just be learning in disguise • Why purpose isn't a prerequisite—it's a result of action • Creativity as a gateway to rediscovery • What Shelley listens for when helping people “deprogram” their corporate identityQuotes Worth Sharing:“All knowledge is rumor until it is in the bones.” – Shelley“We don't pathologize a kid learning math…so why do we call it imposter syndrome when we're learning something new as adults?” – Shelley“Purpose is a trailing indicator—it's not something you find on a worksheet.” – Shelley“You don't need to pick one path out of corporate. There are many. Just start walking.” – BrettConnect with Shelley:

    Escape the Burnout, Save Your Brain: The Supersized Eric Collett Episode

    Play Episode Listen Later Apr 5, 2025 72:43 Transcription Available


    Supersized Episode Alert!This episode goes deep—and for good reason. Eric Collett didn't just escape burnout and corporate stress. He rebuilt his life around brain health, longevity, and optimal performance—and now helps thousands do the same.This two-part-in-one episode blends Eric's escapee origin story (and the moment he realized he couldn't go back) with a practical brain health masterclass for GenX escapees looking to stay sharp, focused, and fired up.Eric's mission? Save the next million brains.

    The Escapee Superpower No One Talks About: Smarter Decisions, Faster Success

    Play Episode Listen Later Mar 26, 2025 34:50


    In corporate, most of us weren't really making decisions—we were following them. But out here? As an escapee, every choice is yours. And decision-making becomes one of the biggest levers for building the life and business you actually want.In this episode, I'm joined by organizational psychologist Dr. Magda du Preez to talk about the hidden skill that separates stuck escapees from the ones who are truly living. We dig into why decisions get harder after corporate, how emotions throw us off track, and the four key biases that sabotage even the smartest solo operators.This one's about reclaiming your power to choose—and learning how to do it better, faster, and with way more confidence. Because out here, your next decision might just be the one that changes everything.We cover: • Why decision-making feels harder after corporate—and how to fix that • The four key biases that derail smart people (and how to navigate them) • How emotions like frustration, fear, and excitement secretly influence your choices • The difference between accurate confidence and just being loud • Why thinking clearly is your new competitive advantage in the age of AI • A decision-making tool built just for escapees and solo business owners • How to identify which decisions really matter—and which ones don't

    A 4-Step Process to Make Money from Your Corporate Experience: Cliff Notes Episode

    Play Episode Listen Later Mar 21, 2025 14:45 Transcription Available


    Welcome to the very first Cliff Notes edition of The Corporate Escapee Podcast—a short, sharp, and actionable solo episode designed to help you take your next step toward freedom.In this quick-hit episode, Brett breaks down the 4-step process every GenXer needs to understand to start making money right now using just their corporate experience—no reinvention, no certification, no fluff.If you've ever thought, “I want out… but how do I actually replace my income?”—this is your roadmap.You'll learn:✅ Why starting with the problem you solve is the key✅ 5 business models escapees use to monetize their skills✅ A simple formula to clarify what you do and who you help✅ How to test your offer without selling (and build momentum fast)

    How I Escaped Corporate: My Conversation on The Maker-Manager Money Podcast

    Play Episode Listen Later Mar 10, 2025 52:40 Transcription Available


    In this special crossover episode, I sit down with Kyle Knowles on Maker-Manager Money to share my journey from 30 years in corporate to building The Escapee Collective and The Collective Academy. We dive deep into why I walked away from corporate life, how I overcame the uncertainty of going solo, and the powerful mindset shifts that made all the difference.We discuss:✅ The moment I knew I was done with corporate for good✅ Why finding your first client is easier than landing your next job✅ How to structure your day as a solo entrepreneur (without guilt)✅ The hidden inefficiencies of corporate—and how small businesses are leveraging fractional and consulting talent✅ Why GenXers have all the skills they need to go solo (even if they don't believe it yet)If you enjoy this discussion, I highly recommend checking out Maker-Manager Money—Kyle has some great conversations with entrepreneurs and business owners.

    Laid Off After 20 Years? Here's How This Former Biz Dev Exec Took Control

    Play Episode Listen Later Feb 27, 2025 42:40 Transcription Available


    In this episode of The Corporate Escapee Podcast, Brett sits down with Matt Hobson-Rohrer, an early escapee who has been navigating the solo business world for over 13 years. Matt shares how a moment in a Shanghai hotel room made him realize he was missing too much of his daughter's life—only to have corporate make the decision for him a year later with a layoff (and a farewell gift of pots and pans).Matt walks us through his transition from a long corporate career in software partnerships to consulting, fractional work, and eventually launching his own digital twin and simulation business. He explains how he leveraged his high-value network to land his first clients, why fixed-price vs. hourly contracts matter, and how he structures his business today—with a team of experienced contractors running projects instead of full-time employees.Throughout the conversation, Matt and Brett dig into the mindset shift required to go solo, the importance of lifelong learning, and why corporate escapees often undervalue their expertise when pricing their services. They also discuss how solo business models are evolving into ecosystems of independent professionals collaborating without the constraints of traditional employment.If you're considering your own escape, Matt's story is a testament to how building relationships, embracing flexibility, and continually learning can create a sustainable and fulfilling post-corporate career.

    The Future of Business is Solo—Why This CEO is Hiring Fractional Talent Instead of FTEs w/ Ron Harpaz

    Play Episode Listen Later Feb 21, 2025 42:44 Transcription Available


    The corporate world is changing, and businesses are no longer defaulting to full-time employees. Instead, they're building lean, high-performing teams using fractional talent. But what does that actually look like in practice?In this episode of The Corporate Escapee Podcast, Brett sits down with Ran Harpaz, a former corporate executive turned startup founder, who shares why he built his entire company with independent professionals—and why more businesses are following this model.Ran, whose background includes leadership roles at PayPal and McKinsey, explains why hiring solo professionals isn't just about cost savings—it's about culture, performance, and flexibility. He believes that the future of work is independent, and companies that embrace this shift will outperform those clinging to traditional employment models.Ran also introduces Lettuce, one of the first platforms designed specifically for solo business owners, which simplifies the financial side of running an independent business—automating banking, payroll, taxes, and compliance so escapees can focus on what they do best. What You'll Learn in This Episode:✅ Why companies are ditching full-time hires in favor of independent professionals✅ How the “Ocean's 11” model is replacing outdated corporate team structures✅ What business owners actually look for when hiring escapees✅ The key to landing solo work: focusing on your Zone of Genius✅ How the shift toward high-talent-density teams gives solos a competitive edge✅ Why Lettuce is making it easier than ever to run a solo business✅ Insights into the upcoming Solo Summit (Feb 26-27, 2025 Link Below)If you're still wondering whether escaping corporate is a smart, sustainable move, this episode paints a clear picture of where work is heading—and how you can be part of it.LinksFree Virtual Solo Summit Registration: https://tinyurl.com/escapeesolo Ran Harpaz LinkedIn: https://www.linkedin.com/in/ranharpaz/Lettuce.co: https://hubs.ly/Q02XnWz00

    Fractional Success: Mindset, Clients, & Growth Strategies with John Arms

    Play Episode Listen Later Feb 17, 2025 61:44 Transcription Available


    In this conversation, Brett Trainor and John Arms discuss the evolving landscape of fractional leadership, exploring its growth, the macro and micro reasons behind this shift, and how individuals can position themselves effectively in this space. They delve into the changing dynamics of corporate work, the demand for fractional talent, and the importance of empathy and networking in securing opportunities. The discussion emphasizes the need for a mindset shift from traditional employment models to embracing fractional roles as a viable and fulfilling career path. In this conversation, Brett Trainor discusses the transition from a corporate mindset to a more passion-driven approach in the fractional work landscape. He emphasizes the importance of finding what you love, taking action, and being proactive in client acquisition. The discussion also covers the differences between fractional and project work, effective client communication, and strategies for pricing services. Throughout, Trainor encourages listeners to embrace their unique skills and experiences, and to approach their careers with confidence and intention.TakeawaysFractional leadership is rapidly growing, with a CAGR of 642%.The pandemic has accelerated the shift towards remote work and fractional roles.Full-time employment is often not truly full-time; it's about time spent, not productivity.Many corporate environments are unhealthy, leading to a rise in fractional work.Businesses are looking for pain relief and problem-solving, not just job descriptions.Networking and making genuine connections are crucial for securing fractional roles.Empathy plays a key role in understanding client needs and building relationships.The middle market is the primary sector hiring fractional talent.Positioning oneself as a problem solver is essential in the fractional space.Starting as a fractional professional requires a mindset shift and self-awareness. It's not about a resume; it's about passion.Don't overthink; just start doing something.Follow your curiosities to find success.Your value comes from your wisdom and experience.Proactivity is key in the fractional work space.Listening to clients is crucial for understanding their needs.Fractional work is about ongoing relationships, not just projects.Be clear and intentional in your pricing structure.Confidence in your new role is essential for success.Embrace the freedom that comes with fractional work.

    Losing Corporate, Finding Yourself: How a Sales Pro Built a New Future w/ Denise Murtha Bachman

    Play Episode Listen Later Feb 13, 2025 41:21 Transcription Available


    In this episode of The Corporate Escapee Podcast, Brett welcomes Denise Murtha Bachmann, a former corporate sales professional who reinvented herself as a consultant, coach, and fractional sales leader. Denise shares her journey of leaving a 30-year corporate career—one she once considered “family”—after an unexpected layoff. She opens up about the challenges of identity loss, mental health struggles, and the self-discovery that ultimately led her to build a business that aligns with her expertise and passion for AI in sales.Denise and Brett discuss:✅ The emotional impact of leaving corporate and why many professionals struggle with the transition✅ How AI is transforming sales—but why the human connection remains critical✅ The importance of adapting and pivoting as a solopreneur✅ Finding your first clients and learning to charge what you're worth✅ Managing time, priorities, and overcoming the guilt of working ‘too much' or ‘too little'Denise also shares her Life Bucket strategy to help balance work, family, and personal growth while building a business. If you're on the fence about leaving corporate or struggling to find your path post-corporate, this conversation is packed with wisdom, practical takeaways, and inspiration.

    Redefining Success: GenX, Freedom, and Second Chances with Tom Clement

    Play Episode Listen Later Jan 24, 2025 47:05 Transcription Available


    In this episode of The Corporate Escapee Podcast, host Brett Trainor sits down with Tom Clement, a GenXer who shares his unconventional journey from a blue-collar upbringing to running a motorcycle dealership, transitioning into academics, and ultimately finding fulfillment teaching incarcerated individuals in Arizona.Tom opens up about: • The challenges of starting and selling a seasonal business • The importance of networking and financial planning for freedom • Lessons from teaching entrepreneurial finance and his detour into academia • The transformative impact of aligning work with personal values • How the trades and unconventional career paths offer freedom and fulfillmentThey also dive into the broader shifts in the workforce, the rise of solopreneurship, and why GenX is uniquely positioned to lead this movement. Tom shares practical advice for those considering an escape from corporate life, including the importance of planning, budgeting, and imagining a life beyond the cubicle.Whether you're dreaming of breaking free or already navigating life post-corporate, this conversation will inspire you to rethink success, happiness, and the possibilities for your future.Tom Clement LinkedIn: https://www.linkedin.com/in/tom-clement-ph-d-4261ba19/ TakeawaysTom's journey reflects the challenges and opportunities faced by Gen Xers.Networking is crucial for career transitions and opportunities.Teaching incarcerated individuals has brought Tom immense fulfillment.Work-life balance is more important than monetary gain.Financial awareness can empower individuals to make life choices.Multiple revenue streams can provide financial security and freedom.The trades are experiencing a resurgence due to a lack of skilled workers.Creativity and imagination are often stifled in corporate environments.It's essential to envision a life beyond the corporate structure.Reclaiming one's life involves recognizing and nurturing personal passions. Freedom to choose your path is essential.You don't need many clients to be successful.Companies fear personal branding of employees.Resentment grows when employees are forced back to the office.Academics and corporations have different approaches to personal branding.Disloyalty is a two-way street between employers and employees.Millennials are questioning traditional career paths.The workforce is shifting towards solo businesses.Planning for career changes is crucial.Networking should be a continuous effort, not just in times of need.Chapters00:00 Introduction to Tom's Journey01:45 From Business Owner to Educator07:18 Transitioning to Teaching Incarcerated Individuals10:16 Finding Work-Life Balance in Academia12:44 The Shift to Remote Work and Freedom16:35 Budgeting and Financial Awareness19:11 Exploring Multiple Revenue Streams22:54 The Value of Trades and Creativity25:12 Reclaiming Creativity and Imagination25:54 The Shift in Work Dynamics34:06 Navigating Career Fulfillment41:56 Building Relationships and Networking

    How to Escape Your 9-5 (Sabrina Ramonov Podcast)

    Play Episode Listen Later Jan 16, 2025 34:15 Transcription Available


    Hey everyone, welcome back to The Corporate Escapee podcast! Today's episode is a special one. I recently had the pleasure of joining Sabrina Romanov on her podcast, where we had an incredible conversation about escaping corporate life, finding freedom, and leveraging tools like AI to build a solo business. Sabrina was kind enough to let me share this conversation with you, and I'm excited for you to hear itSabrina's Links:https://www.youtube.com/watch?v=2Jf1aa6-w6ghttps://www.youtube.com/playlist?list=PLy9mLEnHHo4UqTYr50vaq2A7L48rJwAwT TakeawaysBrett's mission evolved from making money to finding balance.AI can significantly enhance business efficiency for solo entrepreneurs.There are various paths to escape corporate life, including consulting and fractional leadership.Many people have misconceptions about what it means to escape corporate life.Building a supportive community is crucial for those transitioning out of corporate.Generational differences impact how individuals view corporate work and escape.It's important to take the first step and not wait for everything to be perfect.Networking and referrals are key to finding clients as a solo entrepreneur.You can monetize your corporate experience in various ways.Education and community support can help shorten the learning curve for escapees.Sound Bites"How do I get my health back?""TikTok fundamentally changed my life.""Time is actually the most important thing.""You can be fractional without being full-time.""You don't have to have a huge marketing budget.""Educate yourself, right?"Chapters00:00 The Journey of Corporate Escape02:53 Finding Balance: Time vs. Money05:47 Leveraging AI for Business Efficiency09:02 Paths to Freedom: Consulting and Fractional Leadership12:09 Common Misconceptions and Mistakes in Escapism14:5 6Building a Supportive Community18:11 Generational Perspectives on Corporate Life21:08 Final Thoughts and Resources for Aspiring Escapees

    Escaping the 9-5: My Story & Interview from the What's Next GenX Podcast

    Play Episode Listen Later Jan 3, 2025 45:23 Transcription Available


    Welcome back to The Corporate Escapee podcast. I'm thrilled to bring you something a little different today. Recently, I had the privilege of being a guest on the What's Next GenX podcast with Nicole and Anne Marie. These two are all about helping Gen Xers like us figure out what's next in our careers and lives.In this episode, we dove deep into the journey of leaving corporate life and building a career on your own terms. We talked about the tipping point that led me to escape corporate, how I discovered there are countless ways to monetize your experience, and the surprising role TikTok played in growing my mission to help 100,000 Gen Xers find freedom. We even touched on how small businesses and solo entrepreneurs can thrive in today's world, leveraging their skills and embracing the new opportunities AI brings.What's Next GenX podcast: https://www.whatsnextgenx.com/podcastTakeawaysBrett Trainor is on a mission to help 100,000 Gen Xers escape corporate life.The transition from corporate to solo work can be liberating and fulfilling.TikTok has become a powerful platform for connecting with Gen X professionals.Many Gen Xers feel trapped in the corporate ladder and seek alternatives.The importance of community support in navigating career transitions.Fear of leaving corporate jobs often holds people back from pursuing their passions.Entrepreneurship allows for a more flexible and purpose-driven life.Collaboration among Gen Xers can lead to greater opportunities.The corporate world often stifles creativity and personal growth.Designing a life that fits personal values is possible outside of corporate structures. Multiple income streams are essential for financial stability.Small businesses often need foundational help rather than advanced solutions.AI presents both challenges and opportunities for small businesses.Gen X professionals have valuable experience to offer in consulting roles.It's important to focus on the problems you can solve for clients.Overthinking can hinder progress; taking action is crucial.Understanding what you truly want from your career is vital.Networking and giving back can help build confidence and connections.Testing ideas while still in corporate can ease the transition.Structure and routine are important for managing a freelance career.Sound Bites"I'm on a mission to help GenXers.""I realized I don't want to climb anymore.""It's not as scary as it looks.""Multiple revenue streams are the key.""Done is better than perfect.""What do I want to work?""It's not you, it's me.""You can test it without going all in.""Your future is yours to create."Chapters00:00 Introduction to the Escape from Corporate Life03:10 Brett's Journey: From Corporate to Consulting05:52 The Power of TikTok: Connecting with Gen X09:09 Redefining Success: Beyond the Corporate Ladder11:52 The Surprising Freedom of Entrepreneurship15:04 Overcoming Fear: The Transition from Corporate to Solo Work18:10 Building a Community: Supporting Each Other in Transition21:03 Collaborative Opportunities: The New Way Forward22:47 Exploring Multiple Income Streams29:18 Identifying Problems to Solve34:20 Testing the Waters Before Transition36:58 Embracing Change and Future Opportunities

    Ditch the Cold Outreach: How Thom Van Dyke Builds Business with High-Value Introductions

    Play Episode Listen Later Dec 31, 2024 43:58 Transcription Available


    In this episode of the Corporate Escape-y Podcast, Thom shares his unique journey from being a pastor for 19 years to becoming a successful entrepreneur and StoryBrand coach. He discusses the challenges he faced during his transition, including imposter syndrome and the importance of building a network based on trust. In this conversation, Thom and Brett discuss the importance of growth strategies for small businesses, emphasizing the role of networking and the concept of source networking. Thom shares his approach to building a client base through strategic introductions and the significance of investing in oneself as a solopreneur. The discussion highlights the need for efficiency in networking and the evolution of business strategies over time.Key insights include:The importance of starting with those who already trust you when building a business.How to reframe networking into “source networking” by trading high-quality introductions with a curated group of peers.The value of flexibility and adaptability in aligning services with client needs, especially as a solopreneur.Why investing in yourself and finding the right support can accelerate success.Thom's practical advice and actionable strategies are a must-hear for anyone considering leaving corporate life or seeking to optimize their networking approach. Whether you're just starting out or looking to refine your solo business model, this episode is packed with inspiration and tips to help you succeed.TakeawaysThom transitioned from a 19-year career as a pastor to entrepreneurship.He faced significant imposter syndrome when starting his business.Building a network of trust was crucial for his early success.Flexibility in service offerings can lead to unexpected opportunities.Effective communication is key to connecting with clients.Clients care more about results than titles or certifications.Adjusting messages to fit client needs is essential for success.Thom's first contracts were largely based on sympathy from his network.A client-centric approach is more effective than a one-size-fits-all strategy.Understanding the client's perspective on revenue is vital. Position yourself as a fractional chief growth officer.Networking should be approached with intention and strategy.Source networking is more effective than traditional networking.Control introductions to ensure quality connections.Investing in yourself is crucial for success.A full pipeline comes from warm introductions.Consistency in chosen marketing strategies is key.Avoid cold outreach; focus on relational connections.Your unique selling proposition is you and your chemistry.Business strategies should evolve over time.Chapters00:00 Thom's Unique Escape Journey02:56 Transitioning from Ministry to Business05:47 Navigating Imposter Syndrome and Early Success08:58 Building a Network and Gaining Trust12:07 Adapting Services to Client Needs14:57 The Importance of Communication in Business17:51 Flexibility in Business Offerings21:00 Client-Centric Approach Over Titles23:37 Positioning for Growth24:45 The Power of Networking25:52 Source Networking Explained29:46 The Importance of Introductions32:40 Building a Full Pipeline35:48 Investing in Yourself

    Couples, Tech, and Taking the Leap: Escapee Lessons from Heather McLean

    Play Episode Listen Later Dec 26, 2024 32:31 Transcription Available


    Welcome back to The Corporate Escapee Podcast! In today's episode, I'm thrilled to chat with Heather McLean, a recent escapee who left behind a high-powered corporate role leading a 400-person software development team to co-found her own tech-focused business alongside her husband.Heather shares her journey from back-to-back corporate meetings and burnout to building a company that's already making waves in AI and emerging technologies. We'll talk about the leap of faith she took, how leveraging her network got her first clients, and what it's like to run a business as a couple. Plus, we dive into why AI is the next big wave for escapees and how Gen Xers can get ahead of it.Whether you're dreaming of your own escape or looking for inspiration to take your business to the next level, this episode is packed with insights, lessons, and actionable advice. Let's get into it!Contact InformationWebsite: mcleanforrester.comLinkedIn: https://www.linkedin.com/in/heather-mclean1/ TakeawaysHeather transitioned from a corporate job to entrepreneurship just over a year ago.She leveraged her extensive network to find her first customers.The couple's shared passion for their business has strengthened their relationship.They are focusing on AI and emerging technology in their business.Heather's corporate experience prepared her for pricing and contract negotiations.The couple plans to hire employees to grow their business further.They initially pursued government contracts but found more success in the commercial space.Heather's husband brings valuable expertise in data and IT strategy to the business.They have a strong team dynamic due to their previous working relationships.The couple enjoys discussing business during their personal time, enhancing both work and life. Passion is essential for building a successful business.Seeking a coach can accelerate personal growth and development.Investing in personal branding is crucial for attracting clients.Starting a podcast can be a valuable way to share knowledge and connect with an audience.AI is a transformative force that businesses need to embrace.Understanding data management is key to leveraging AI effectively.Continuous learning is vital in adapting to new technologies.Modern business structures should prioritize customer experience over traditional silos.Entrepreneurs should not be afraid to innovate and try new approaches.Work-life balance improves significantly after leaving corporate jobs.Sound Bites"We just need to do this ourselves.""Leverage your network.""We have all the context.""I wish I had done that sooner.""This is going to be the wave.""You can do this. You can do this."Chapters00:00 The Journey of Escape: Heather's Transition from Corporate to Entrepreneurship03:02 Building a Business Together: The Power of Partnership06:02 Leveraging Networks: The Key to Finding First Customers09:09 Navigating Pricing and Business Structure11:58 Combining Forces: Heather and Her Husband's Collaborative Efforts14:59 Passion-Driven Success: The Importance of Love for the Work16:37 The Importance of Passion in Business17:18 Reflecting on the Transition from Corporate to Entrepreneurship18:32 Building a Personal Brand and Seeking Guidance19:27 Launching the...

    <UPDATED>Breaking the Golden Handcuffs: A Journey to True Happiness with Nic Jones

    Play Episode Listen Later Dec 19, 2024 52:29 Transcription Available


    In this episode of The Corporate Escapee Podcast, Brett Trainor speaks with Nic Jones, a former corporate executive turned bus driver who shares his journey of redefining success and happiness. Nic reflects on his 40-year career in media and music, during which he held leadership roles at major companies like Yahoo, Murdoch's digital businesses, and Vevo. After a failed entrepreneurial venture and personal loss, Nic reevaluated his priorities, choosing to pursue a fulfilling yet unconventional path as a bus driver.The discussion explores themes like:Breaking free from societal and corporate expectations.The evolving definition of success as happiness and fulfillment rather than money or titles.The challenges of overcoming financial fears and golden handcuffs.The importance of taking small, intentional steps toward a new life.The value of rediscovering purpose and the mental process of transitioning to a new identity.Nic's insights highlight the importance of designing life around personal values and happiness rather than fitting life around work. His story serves as an inspiring example of how even high-achieving corporate professionals can make dramatic changes to reclaim their well-being and joy.LinkedIn Profile: https://www.linkedin.com/in/nic99jones/ The Post That Started It All: https://bit.ly/3BmHKwASound Bites"I'm a thoroughly fulfilled and happy bus driver.""Success is the happiest person, not the richest.""I wanted to be a bus driver as a five-year-old.""The world was changing, and I was unaware of it.""You have to start writing things down about what are our outgoings.""There's nothing richer than feeling happy.""You need to realign your values if money is your only focus.""Life's too damn short to be unhappy.""I never told anyone for the first two years after I left corporate." • • "If we can help one or two people find happiness, we're doing our job."

    LinkedIn in 2025: The Know, Like, & Trust Strategy Escapees Need with Deanna Russo

    Play Episode Listen Later Dec 18, 2024 45:12 Transcription Available


    Welcome to The Corporate Escapee Podcast, where we explore the journeys of GenXers breaking free from corporate life to build something on their own terms. I'm your host, Brett Trainor, and today we dive into a conversation that's critical for every corporate escapee: mastering LinkedIn.Joining me is LinkedIn strategist and fellow escapee, Deanna Russo. Deanna's expertise has helped thousands rethink their approach to LinkedIn—not as a sales tool or online resume, but as a powerful platform for networking, relationship-building, and earning trust. In this episode, Deanna shares her journey from corporate sales to launching her own business, her game-changing “Know, Like, and Trust” triangle strategy, and practical tips to optimize your LinkedIn presence heading into 2025.If you're ready to shift your mindset and make LinkedIn work for you, you're in the right place. Let's get started!Links:https://www.linkedin.com/in/deannarusso1/https://leverageupllc.com/ TakeawaysChange your mindset about LinkedIn; it's a networking event.Focus on building know, like, and trust with your audience.Your LinkedIn profile should reflect your authentic self.Visibility on LinkedIn is crucial for standing out.Engagement is key; participate in conversations relevant to your niche.Your headline should communicate the problem you solve.Differentiate yourself from others in your field.Content should resonate with your audience's needs.Flexibility in your business strategy is essential for growth.You don't need to have everything figured out before starting. Engagement is more effective than self-promotion.Visibility leads to inbound conversations.Consistency in posting builds trust over time.Storytelling is key to relatability and trust.Commenting on posts can generate content ideas.People remember how you make them feel.You don't need to post every day to be effective.Focus on adding value in conversations.The algorithm favors engagement over likes.Building relationships is crucial for success.Sound Bites"It's all about changing your mindset.""It's really about know, like, and trust.""I did not have it all figured out.""Different is better than better.""Your profile becomes your billboard.""You need to have conversations with people.""You're only shouting from the rooftop.""It's about adding value and listening."Chapters00:00 Reimagining LinkedIn: A Networking Mindset03:03 Deanna's Escapee Journey: From Corporate to Entrepreneur06:12 Navigating the Transition: Finding Your First Clients09:02 Evolving Business Strategies: Flexibility in Offerings12:02 Authenticity on LinkedIn: Being Yourself15:11 Crafting Your Profile: The Importance of Headlines17:58 Visibility and Engagement: Building Relationships on LinkedIn23:55 Engaging Conversations Over Self-Promotion28:01 The Importance of Consistency in Content Creation31:57 Building Trust Through Storytelling39:24 The Power of Commenting and Engagement44:40 Conclusion and Future Conversations

    Breaking the Golden Handcuffs: A Journey to True Happiness with Nic Jones

    Play Episode Listen Later Dec 17, 2024 36:46 Transcription Available


    In this episode of The Corporate Escapee Podcast, Brett speaks with Nic Jones, a former corporate executive turned bus driver who shares his journey of redefining success and happiness. Nic reflects on his 40-year career in media and music, during which he held leadership roles at major companies like Yahoo, Murdoch's digital businesses, and Vivo. After a a stalled entrepreneurial venture and personal loss, Nic reevaluated his priorities, choosing to pursue a fulfilling yet unconventional path as a bus driver.Links:The post that started it all: https://bit.ly/3BmHKwALinkedIn Profile: https://www.linkedin.com/in/nic99jones/ Key Themes:Breaking free from societal and corporate expectations.The evolving definition of success as happiness and fulfillment rather than money or titles.The challenges of overcoming financial fears and golden handcuffs.The importance of taking small, intentional steps toward a new life.The value of rediscovering purpose and the mental process of transitioning to a new identity.Nic's insights highlight the importance of designing life around personal values and happiness rather than fitting life around work. His story serves as an inspiring example of how even high-achieving corporate professionals can make dramatic changes to reclaim their well-being and joy.Sound Bites"I'm a thoroughly fulfilled and happy bus driver.""Success is the happiest person, not the richest.""I wanted to be a bus driver as a five-year-old.""The world was changing, and I was unaware of it.""You have to start writing things down about what are our outgoings.""There's nothing richer than feeling happy.""You need to realign your values if money is your only focus.""Life's too damn short to be unhappy.""I never told anyone for the first two years after I left corporate." "If we can help one or two people find happiness, we're doing our job."

    AI and the Corporate Escapee: Turning Tools into Competitive Advantage with Michael Himmelfarb

    Play Episode Listen Later Dec 14, 2024 30:56 Transcription Available


    Can experience and wisdom give us a unique edge in the age of AI? In this episode of The Corporate Escapee Podcast, I'm joined by Michael Himmelfarb, a seasoned consultant and one of the original escapees. Together, we explore how AI is reshaping solo businesses, why experience trumps prompts, and how escapees can use AI not just as a tool but as a competitive advantage. From intelligent interrogation to teaching AI to think like you, we uncover how combining AI with decades of expertise can create game-changing opportunities. Whether you're curious about leveraging AI or just want to stay ahead in the solo business world, this episode is packed with actionable insights you won't want to missConnect with Michael: https://www.linkedin.com/in/michaelhimmelfarb/ TakeawaysAI is becoming an essential tool for business efficiency.Experience in a field enhances the use of AI.AI can help in making better decisions based on data.Small businesses can leverage AI for competitive advantage.Understanding customer data is crucial for effective AI use.AI can spark creativity and brainstorming.The integration of AI can lead to significant cost savings.AI can help identify customer needs and trends.Using AI requires a strategic approach to benefit customers.AI can be a co-pilot in decision-making processes.Experience in using AI provides a competitive edge.AI can enhance decision-making through intelligent interrogation.Empathy and intuition are crucial in AI interactions.AI can help identify customer needs and preferences.Leveraging data effectively can drive business growth.AI serves as a co-pilot for brainstorming and decision-making.Small businesses can benefit from AI to understand their customers better.The quality of input data significantly impacts AI outputs.AI can help in developing predictive models for pricing strategies.Strategic use of AI can differentiate businesses in competitive marketsSound Bites"The value we bring is our experience.""AI can spark your own thinking.""AI is a tool in the toolkit."Chapters00:00 Exploring AI and Wisdom in Business09:11 Leveraging AI for Competitive Advantage18:32 The Future of AI in Small Businesses

    Testing Assumptions & Finding Freedom: Lessons from Joe Manganelli's Escape

    Play Episode Listen Later Nov 16, 2024 39:16 Transcription Available


    In this episode of the Corporate Escapee Podcast, Joe Manganelli shares his journey from a corporate finance role to becoming an entrepreneur and the founder of Calculate, a financial services company. He discusses the challenges and triumphs of building a business, the importance of embracing discomfort, and the lessons learned along the way. Joe emphasizes the value of testing assumptions, the significance of enthusiasm in business, and the need for accountability in entrepreneurship. He also reflects on his recent transition to a new role as Chief Revenue Officer at Amalgam, a software company for accounting firms, and offers advice for aspiring entrepreneurs.LinksLinkedIn: https://www.linkedin.com/in/joemanganelli/TakeawaysEmbrace the discomfort of entrepreneurship.Don't wait for the perfect idea; start with what you have.Testing assumptions with clients is crucial for success.The early days of a business are often the most exciting.Perfection can hinder progress; focus on being good enough.Networking in small business is collaborative and supportive.Scaling a business requires understanding what is scalable.Accountability in entrepreneurship can be invigorating.Transitioning from corporate to entrepreneurship can be a mindset shift.Always be open to new opportunities and networks.Sound Bites"I realized I had it right in my hands.""Don't be afraid to test those assumptions.""The worst thing that happens is you fail."Chapters00:00 Introduction and Current Endeavors04:21 The Journey from Corporate to Entrepreneurship11:55 Building Calculate: The Early Days18:04 Scaling and Diversifying Services22:10 Transitioning and Selling the Business24:59 Current Role and Future AspirationsKeywordsentrepreneurship, corporate escape, startup journey, accounting software, business growth, scaling, revenue streams, personal development, risk-taking, networking

    The Smart Way to Structure Your Escapee Business: LLCs, S-Corps, & Big Tax Savings with Gabrielle Tenaglia

    Play Episode Listen Later Nov 11, 2024 47:15 Transcription Available


    In this episode of the Corporate Escapee Podcast, Gabrielle shares her journey from a full-time marketing career to going solo, discussing the importance of understanding taxes and business structures like LLCs and S-Corps. She emphasizes the advantages of S-Corps in reducing self-employment taxes and the necessity of managing payroll effectively. The conversation also highlights the role of technology in simplifying financial management for escapees and the future of solo businesses in a rapidly changing workforce. She provides practical advice on starting a business, including the necessity of separating personal and business finances, the significance of business insurance, and the considerations for forming an LLC or S-Corp. Links:Lettuce Promotion: Lettuce landing page: https://hubs.ly/Q02SpnrJ0 Code is ESCAPEE500Free Resources: https://lettuce.co/resourcesGabrielle LinkedIn: https://www.linkedin.com/in/gabrielletenaglia/ TakeawaysFreelancing offers flexibility and control over one's career.Understanding tax structures is crucial for freelancers.S-Corps can significantly reduce self-employment taxes.Time is a valuable resource that should not be wasted on bookkeeping.Automating financial management can alleviate stress for freelancers.Choosing the right business structure can lead to substantial tax savings.Freelancers need to pay themselves a reasonable salary to comply with IRS regulations.Technology can simplify the complexities of managing a freelance business.Networking is essential for finding opportunities and support.The future of work is shifting towards more freelancers and solo businesses. Finding experts that understand your business is crucial.Separate your personal and business finances from the start.Business insurance is essential for liability protection.An LLC is not always necessary unless concerned about liability.S-Corps can provide tax benefits for committed business owners.Fractional teams can offer specialized knowledge and skills.Sharing your ideas can attract clients to your business.Celebrate your achievements as a solopreneur.Understanding tax implications is vital for financial success.Lettuce provides tailored solutions for solo entrepreneurs.Sound Bites"My time is my most valuable resource.""You have to pay yourself a reasonable salary.""I didn't want to do any of it.""We are focused only on businesses like yours.""You need an LLC to have an S-Corp.""Get an S-Corp because every penny you make saves.""You are doing a great job.""Start with the idea before the product.""The government doesn't need any more from us."Chapters00:00 The Journey to Freelancing02:56 Understanding Taxes and Business Structures06:05 The S-Corp Advantage09:01 Navigating Payroll and Tax Responsibilities11:49 The Role of Technology in Managing Finances15:07 Finding the Right Tools for Freelancers18:00 The Future of Freelancing and Business Management25:10 Understanding Business Needs and Solutions28:19 Best Practices for Starting a Business31:36 Navigating LLCs and S-Corps35:22 The Value of Fractional Teams41:41...

    An Escapee's Journey: From Corporate Exec to Solo Consultant, Firm Owner—and Surprisingly, Software Developer!

    Play Episode Listen Later Oct 31, 2024 41:37 Transcription Available


    Ray McKenzie, founder and managing director of Red Beach Advisors, shares his journey from corporate to entrepreneurship. He started his consulting firm in 2015, focusing on go-to-market strategy and operational efficiency for Fortune 1000 companies in cybersecurity and cloud computing. Later, he founded Starting Point, a workflow management and automation platform for professional services companies. Ray emphasizes the importance of building and maintaining relationships, leveraging your corporate network, and utilizing referrals to acquire clients. He also discusses the need for a centralized system to manage projects and communication, which led to the creation of Starting Point. Starting Point is a workflow management platform that allows teams, clients, and administrators to log in and see everything in one place. It offers features such as lead management, AI-powered proposal development, client onboarding, engagement management, file management, performance tracking, and invoicing. The platform was initially built for internal use by Red Beach Advisors but gained traction when shared with professionals in the consulting industry. The development of Starting Point was driven by the need to solve the challenge of scattered information and lack of visibility in managing projects and client relationships.LinksLinkedIn: https://www.linkedin.com/in/raymondmckenzie/Website: https://www.redbeachadvisors.com/ Website: www.startingpoint.aiTakeawaysBuilding and maintaining relationships is crucial for business success.Leverage your corporate network and referrals to acquire clients.A centralized system for project management and communication is essential.Starting a business while still working full-time can be a viable option, depending on individual circumstances. Starting Point is a comprehensive workflow management platform designed for professional services and shared services organizations.The platform allows teams, clients, and administrators to have visibility and access to all relevant information in one place.Starting Point offers features such as lead management, AI-powered proposal development, client onboarding, engagement management, file management, performance tracking, and invoicing.The platform was initially built for internal use by Red Beach Advisors but gained popularity when shared with professionals in the consulting industry.Sound Bites"The people you're working with when you're 23, 25, 27, 29, fast forward 20 years, those are the people who are the VPs, the SVPs, the CEOs, the board directors of major companies.""These people are inherently receiving a community or a workforce bench of people and resources that they can use.""I just found myself not really having a great grasp as to everything that was going on.""It's a workflow management platform that allows your team to log in and see everything, your client able to log in and see everything.""I started showing it to people in professional services, consulting firms, people in my network. And as I started showing it to people in my network, they were like, hey, this is something we could use.""It's ideally meant to just be simple for people to be able to use."Chapters00:00 Introduction and Catching Up02:35 Transitioning from Corporate to Consulting06:37 Managing Clients and Starting Red Beach Advisors09:55 Starting a Business While Working Full-Time16:16 The Inspiration Behind Starting Point20:00 Introduction to Starting Point29:02 Features and Benefits of Starting...

    Recalculating Life's Path: Nina Sossamon-Pogue's Blueprint for Building Your Next Chapter

    Play Episode Listen Later Oct 22, 2024 50:47 Transcription Available


    In this episode of the Corporate Escapee Podcast, Nina Sossamon-Pogue shares her multifaceted journey from being a U.S. gymnast to a successful journalist, and then transitioning into the tech industry. She discusses the challenges she faced, including injuries and career setbacks, and emphasizes the importance of resilience, storytelling, and mindset in navigating life's transitions. Nina provides valuable insights on identifying personal skills, the significance of positive language, and the necessity of building a supportive network. She also introduces her framework for resilience, TIPS, and encourages listeners to envision their ideal life and take proactive steps towards it.TakeawaysNina emphasizes the importance of resilience in navigating life's challenges.She encourages listeners to identify their skills and how they can transfer to new opportunities.Storytelling is a crucial skill in business and personal branding.It's essential to visualize what you want your life to look like.Transitioning from corporate to entrepreneurship requires a mindset shift.Understanding the phases of life can help in managing expectations and experiences.Creating a personal timeline can provide clarity on past experiences and future goals.Positive language can significantly impact your mindset and how others perceive you.Building a support network is vital for success and personal growth.Nina's TIPS framework offers a structured approach to overcoming challenges.Sound Bites"It's okay to not be okay, but not to stay that way.""Your words become your reality.""You're either giving energy or taking energy."Chapters00:00 Introduction to Nina's Journey03:08 Navigating Life's Challenges and Career Transitions06:06 Finding Your Skills and Purpose09:02 The Importance of Storytelling in Business11:48 Identifying What You Want in Life14:54 The Shift from Corporate to Entrepreneurship18:14 Understanding Time and Life's Phases20:56 Creating Your Own Life Timeline23:45 The Power of Language and Mindset27:04 Building a Support Network29:59 Framework for Resilience: TIPS33:00 Skill Stacking for Career Success36:02 Mindset for Job Seekers38:55 The Importance of Positive Language41:56 Final Thoughts and Upcoming Projects

    Authentic and Empowered: Adrienne Farrell's Journey from Corporate to Escapee

    Play Episode Listen Later Sep 30, 2024 39:32


    Hear from a recent corporate escapee and her journey so far. Adrienne Farrell is a corporate wellness consultant and the founder of the InnovateHerLab, a community for women exploring their career paths. She focuses on women's health and well-being in the workplace, recognizing the need to elevate this issue. Adrienne's journey to becoming an escapee started when she experienced layoffs and a toxic work environment. She decided to take a leap of faith and prioritize her own voice and values. She is passionate about advocating for women's health and believes that the corporate world needs to change to better support women. Adrienne is currently balancing her corporate wellness consulting work with her side project, the InnovateHer Lab. The conversation explores the opportunities and challenges of transitioning from corporate life to entrepreneurship. They discuss the benefits of being your authentic self, the rise of fractional work, and the importance of networking and finding a supportive community. They also touch on time management and prioritization as key factors in the success of solo entrepreneurs. The conversation ends with advice for those considering the entrepreneurial journey.Adrienne's LinksLinkedIn: https://www.linkedin.com/in/adriennel-farrell/Website: adriennefarrell.com/ TakeawaysAdrienne's transition from corporate to escapee was motivated by her desire for work-life balance, flexibility, and the ability to advocate for her own values.She is passionate about addressing the gap in women's health and well-being in the workplace and believes that organizations have a social responsibility to prioritize this issue.Adrienne's experience in setting up wellness programs in corporate roles has informed her current work as a corporate wellness consultant.She emphasizes the importance of having a support network and community when navigating the transition from corporate to escapee. Being your authentic self brings the most value and happiness.Fractional work offers flexibility and cost-effectiveness for companies.Building a supportive network and community is crucial for success.Time management and prioritization are key skills for solo entrepreneurs.Give yourself grace and embrace the learning process.Sound Bites"There's a real need to elevate women's health within the workplace.""Finding your community allows for authentic, transparent conversations without jeopardizing your current career.""Having the freedom of voice and advocating for what's important to me is incredibly rewarding and empowering.""The opportunity, I guess more than anything""There are opportunities to create the work that you want""The future of work is heading this way"Keywordscorporate wellness, women's health, career exploration, escapee, toxic work environment, work-life balance, flexibility, support network, entrepreneurship, corporate life, authenticity, fractional work, networking, community, time management, prioritization, adviceChapters00:00 Introduction and Overview00:37 Adrienne's Work: Corporate Wellness and the Innovate Her Lab05:07 Transitioning from Corporate to Escapee08:29 Finding Your Voice and Advocating for What's Important12:45 Addressing the Gap in Women's Health in the Workplace15:30 Balancing Corporate Wellness Consulting and the Innovate Her Lab20:00 Approaching Time and Focus as an Escapee22:10 Transitioning from Corporate Life to Entrepreneurship23:06 The...

    "I'd Rather Be Homeless": Laine Belcastro on the Ups and Downs of Escaping and Why She'll Never Go Back

    Play Episode Listen Later Sep 23, 2024 38:48 Transcription Available


    In this episode, Laine Belcastro shares her journey from corporate marketing to becoming a solopreneur and email marketing consultant. Laine discusses the importance of networking, finding your niche, and the challenges of pricing strategies. Laine emphasizes the significance of email marketing for business growth and introduces her new venture, Accountability Arcade, aimed at helping entrepreneurs set and achieve short-term goals. The conversation highlights the balance of multiple revenue streams and the mindset shifts necessary for success in the solopreneur world.Laine's LinksLinkedIn: https://www.linkedin.com/in/lainemb/Website: https://lmbdigimarketing.com/ TakeawaysLaine has her own email marketing automation consulting business.Networking is crucial for solopreneurs to find opportunities.It's important to focus on a niche to avoid burnout.Pricing should reflect the value provided, not just time spent.Email marketing is a powerful tool for brand recognition.Consistency in email outreach is key to staying top of mind.Accountability can help entrepreneurs achieve their goals more effectively.Starting with a simple nurture program can keep contacts engaged.You don't need to have everything figured out to start your business.Taking action is more important than waiting for the perfect plan.Sound Bites"I'd rather be homeless than go back to corporate.""Networking is key for solopreneurs.""You don't need a website to get started."Chapters00:00 Introduction and Background02:02 Accountability Arcade Service03:43 Leaving Corporate America and Starting a Business07:57 The Power of Networking10:01 Finding Your Niche and Specializing13:19 Pricing Models for Solopreneurs17:39 Flexible Pricing and Meeting Customer Needs19:32 Effective Email Marketing Strategies27:35 Creating an Accountability Group31:25 Balancing Multiple Revenue Streams34:16 Taking Action and Diving into Entrepreneurship

    From Both Sides: Jaidin McCann's Insider Take on Fractional Work and Company Needs

    Play Episode Listen Later Sep 17, 2024 38:37 Transcription Available


    Jaidin McCann, owner of Jasper Consultancy, shares her journey of starting her own executive search firm and offering fractional work. She emphasizes the importance of personal branding and networking in the fractional space. McCann advises individuals to specialize in a specific area and build a strong referral network. She also highlights the need for market research and understanding the buyer's market. McCann encourages individuals to take the leap into fractional work and enjoy the journey.Jaidin McCann LinksLinkedIn: https://www.linkedin.com/in/jaidinmccann/Jasper Consultancy: https://www.jasperconsultancy.com/ TakeawaysSpecialize in a specific area and build a strong personal brand to differentiate yourself in the fractional space.Networking and building relationships with others in the industry is crucial for success in fractional work.Conduct market research to understand the needs and demands of the market and position yourself accordingly.Embrace the challenges and enjoy the journey of starting your own business in the fractional space.Sound Bites"It's more work than you think it is, but it's so worth it.""The world is so much smaller than we think.""You can eliminate the negative people and choose who you want to work with."Chapters00:00 Introduction and Background03:00 Starting a Fractional Business: Personal Branding and Networking08:03 Building a Strong Referral Network in the Fractional Space14:05 Understanding the Buyer's Market: Market Research in Fractional Work21:23 Advice for Individuals Pursuing Fractional Work29:29 Conclusion and Final Thoughts

    Escapee Collective Session: Fractional 101 with Jake Stahl

    Play Episode Listen Later Sep 12, 2024 31:21 Transcription Available


    This is an audio recording of a recent Happy Hour and Learn Session for members of the Escapee Collective community. Jake Stahl shares his advice, perspective and best practices for thriving as a fractional leader.Jake Stall discusses the concept of fractional work and shares his experience in the field. He emphasizes the importance of building relationships and networking in order to succeed as a fractional professional. Jake also provides insights on pricing strategies and how to ask for referrals. He promotes the upcoming Frac 2024 conference as a valuable opportunity for learning and networking in the fractional industry.Guest Links:Jake Stahl LinkedIn: https://www.linkedin.com/in/jakestahl/ Frak2024: https://fractionalconference.com/ TakeawaysFractional work involves providing a certain amount of time and expertise to a company in return for high-level guidance and leadership.Building strong relationships and networking are crucial for success in the fractional industry.Pricing strategies should focus on the value provided rather than competing on price.Asking for referrals is an effective way to generate new business in the fractional field.The Frac 2024 conference is a valuable opportunity for learning and networking in the fractional industry.Sound Bites"Networking is not about attending as many groups as possible, but about being involved in quality groups where you can build meaningful relationships.""The more interest you show in someone, the higher your chances of getting a contract with them.""The higher your price, the more people perceive value and are willing to pay for your services."

    From Solo to Synergy: Debbie Schwake & Ashley Evenson on Building Flexible, Collaborative Escapee Partnerships

    Play Episode Listen Later Sep 7, 2024 43:23 Transcription Available


    Debbie Schwake and Ashley Evenson discuss their escapee journeys and how they formed a collaborative partnership. They emphasize the importance of collaboration and transparency in their working relationship. They have their own independent businesses but also work together on projects, leveraging each other's strengths. They highlight the flexibility and work-life balance that comes with being a solo entrepreneur. They see a growing need for fractional talent in the consulting industry, particularly among small to mid-tier companies. Their target audience is those who need an outside perspective and expertise to help with business issues and growth plans. Ashley and Debbie discuss their unique position as consultants with both big brand and industry experience, providing expert-level consulting to small and medium-sized companies at a fraction of the cost. They emphasize the importance of being hands-on and implementing recommendations, rather than just providing advice. They also highlight the value of an outside-in perspective and the need for validation and direction, rather than relying solely on tools. Networking is a key strategy for both of them, focusing on building relationships and offering support without asking for business. They stress the importance of belief in oneself and the power of humanizing your brand through video and personal connections.Guest LinksDebbie Schwake: https://www.linkedin.com/in/dschwake/ Ashely Evenson: https://www.linkedin.com/in/ashleyevenson/Website: https://andcoalition.com/ TakeawaysCollaboration and transparency are key in forming successful partnerships.Having independent businesses allows for flexibility and work-life balance.There is a growing need for fractional talent in the consulting industry.Small to mid-tier companies can benefit from outside expertise and an outside-in perspective.Working together on projects allows for leveraging each other's strengths. Consultants with big brand and industry experience can provide expert-level consulting to small and medium-sized companies at a fraction of the cost.Being hands-on and implementing recommendations is crucial for success in consulting.Small and medium-sized companies often need an outside-in perspective and validation, rather than relying solely on tools.Networking is a valuable strategy for consultants, focusing on building relationships and offering support without asking for business.Belief in oneself is essential when starting a business, and humanizing your brand through video and personal connections can be powerful.TitlesTargeting Small to Mid-Tier CompaniesThe Power of Collaboration and Transparency The Importance of an Outside-In PerspectiveBelief in Oneself and Humanizing Your BrandSound Bites"There's so much opportunity in the more the synergy you put together and the shared values.""You can't get into a partnership like this without that commitment to one another to make sure everything's always above the board.""Part of this is about life flexibility. Part of this is about getting that balance back in your life.""We come from very big consultant brands, but also industry experience.""We will go there, advise, have that outside...

    Risk-Averse to Revenue Diverse: Kate Kompelien's Escapee Journey in Customer Experience Consulting

    Play Episode Listen Later Sep 2, 2024 41:47 Transcription Available


    Kate Kompelien, founder of The Insight, shares her journey as a customer experience consultant and qualitative researcher. She helps companies understand key moments that matter to their customers and identifies pain points that hinder a better customer experience. Kate started her own business after realizing she wanted to focus on smaller projects and provide a more personalized experience for her clients. She emphasizes the importance of networking and building relationships, both with people she knows and with new connections. Kate also highlights the value of face-to-face meetings and taking a genuine interest in others' businesses and lives. Kate Kompelien shares her journey of starting her own customer experience consulting business. She discusses her core offerings, the industries she works with, and the size of companies she targets. Kate also talks about her three-pronged approach to acquiring clients: direct, subcontracting, and referrals. She emphasizes the importance of diversifying revenue streams and being open to different opportunities. Kate encourages listeners to believe in themselves, take risks, and have fun in their entrepreneurial journey.Kate's LinksLinkedIn: https://www.linkedin.com/in/katekompelien/Website: https://www.theinsightshopllc.com/TakeawaysFocus on your sweet spots and provide a personalized experience for your clients.Networking and building relationships are crucial for finding new opportunities.Take a genuine interest in others' businesses and lives during networking meetings.Face-to-face meetings can be valuable for establishing connections and building trust. Identify your core offerings and consider peripheral offerings to round out your total offering.Industry is less important in customer experience and qualitative research work.Target companies with a billion dollars or less in revenue, as they often lack a full customer experience team.Diversify your revenue streams by working directly with clients, subcontracting, and forming referral partnerships.Believe in yourself, take risks, and have fun in your entrepreneurial journey.TitlesFinding Success as a Customer Experience ConsultantThe Importance of Face-to-Face Meetings in Networking Believing in Yourself and Taking RisksDiversifying Revenue Streams in ConsultingSound Bites"I'm really trying to help companies understand those key moments that matter to their customers and what are those pain points that are getting in the way that they need to solve to provide a better experience, higher customer retention.""It's been a combination of getting customers on my own, working with some research companies for fill-in work, and then having some partners where I can be their customer experience resource on projects.""Most people are happy to have conversations and hear what you're up to. And I love to hear what other people are doing because you kind of shared some space. Maybe they're doing something you can help with.""I really wanted to focus in on those two spaces as my core and looking for work around the core.""I'm working in very different industries. I like to call them the manly industries of the trades.""My focus is a billion dollars or less, because generally those industries and those companies don't have a full customer experience team."Chapters00:00 Introduction and Overview of Kate's Work06:27 Building Relationships and Networking10:24 The Importance of Following Up12:52 Sales and Running Your Own Business14:47 Finding Opportunities in a Competitive Market17:48 Focusing on Your Sweet...

    Effective Networking: Tips & Strategies from the Escapee Collective

    Play Episode Listen Later Aug 28, 2024 43:23 Transcription Available


    This bonus episode is a recording of a panel discussion we had during one of the Escapee Collective educational sessions. I had 4 escapees share their strategies and tips for effective networkingThe conversation focuses on the importance of networking and provides tips and strategies for effective networking. The speakers discuss the value of building relationships, finding the right networking opportunities, and targeting ideal clients. They emphasize the need to give before asking for anything in return and the importance of establishing trust and credibility. The conversation also touches on the distinction between referrals and introductions and the significance of engaging with content and demonstrating understanding. Overall, the conversation provides valuable insights and practical advice for successful networking.TakeawaysBuilding relationships is key to successful networking.Find the right networking opportunities and target your ideal clients.Give before asking for anything in return.Engage with content and demonstrate understanding to establish credibility.Differentiate between referrals and introductions.Establish trust and credibility before making a pitch.Focus on quality connections rather than quantity.Engage with thought leaders and comment on their posts to expand your network.Personalize your outreach and show genuine interest in the other person.Share valuable content to get on someone's radar.Establish a clear ideal client profile and referral partner profile.Protect and prioritize your top networking connections.Establish a reputation as a connector and provide valuable introductions.Be patient and focus on building relationships before making an ask.Use multiple channels, such as LinkedIn and email, to connect with potential networking contacts.Tailor your approach based on the individual and their preferred communication method.Sound Bites"Your vibe attracts your tribe."Chapters00:00 Introduction and Importance of Networking16:05 Building Relationships in Networking23:27 Defining Ideal Clients and Referral Partners27:46 Referrals vs. Introductions31:12 Give Before You Ask: Providing Value36:03 Engaging with Content and Demonstrating Understanding39:13 Establishing Trust and Credibility41:33 Quality Connections Over Quantity43:01 Conclusion and Call to Action

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