Hardwired For Growth

Joe McKay left a government job in Australia to raise his family in rural France—and stumbled into the solopreneur life along the way. In this episode, Joe shares how one consulting gig turned into a thriving ghostwriting business and agency, all built on the back of his personal brand on LinkedIn.We talk about: • The “fork in the road” moment that launched his corporate escape • Why solopreneurship gave him a taste of freedom he couldn't un-taste • The mindset shift from resume-building to brand-building • How to optimize your LinkedIn profile for connection—not just credibility • His “Lurker Strategy” that turns profile views into potential clients • Why FOPO (Fear of Other People's Opinions) is real—and how to beat it • Why the 1:1:1 model (1 Problem, 1 Person, 1 Offer) works best when you're startingIf you're on the fence about escaping corporate—or building something on the side—this episode is packed with real talk and proven tactics.Links Mentioned: • Joe's LinkedIn: https://www.linkedin.com/in/joemckay/ • Solo Success School Playbook: joemckay.info • Join the Escapee Collective: https://escapee-collective.circle.so

This isn't a future-of-work episode. It's a how-to-work-differently episode.Paul Shirley returns for his third appearance on the show—and this time, we go deep. We're talking focus, structure, guilt, failure, personal infrastructure, and why GenX escapees need systems more than strategies.If you've ever felt like: • You “should be able to do more” but can't quite get there… • You've got time now, but not the energy or structure to use it… • You miss having a rhythm but hate the idea of being back in a box…Then this episode is your reset.What we cover: • How Paul's focus system helped me become 100x more effective • Why 15 minutes of deep work beats 2 hours of chaos • The science (and myth) behind your tired brain • Guilt, failure, and why most productivity advice is toxic • How rituals become your “Turbo button” for meaningful work • The connection between food, flow, and freedom • How to plan your days so you don't burn out—or break downThis one isn't about getting more done. It's about getting the right things done—and feeling good doing it.⸻

Feeling stuck between your 6-figure corporate salary and the dream of going solo? You're not alone—and the fear is real. But the risk? It's not as big as you think.In this Cliff Notes solo episode, Brett breaks down “The Salary Gap Illusion”—why so many GenXers stay stuck in jobs they've outgrown, and how to start building your bridge to freedom today.

In this inspiring episode, Brett chats with PR powerhouse Tonya McKenzie, a true OG in the escapee world, having built her own agency nearly a decade ago. Tonya shares the story of how her husband (a fellow escapee) gave her the push she needed to leap from corporate—and how she turned that leap into a thriving PR and media business. From launching a local real estate magazine to running full-service communications and now building a new Substack community, Tonya unpacks what it really takes to go solo and control your own narrative.What You'll Learn: • Why Tonya left a corporate role in frustration over outdated practices • How her husband gave her the nudge to take the leap • What she learned from cold calling, local networking, and starting with community • The critical PR advice solo business owners need (especially GenX escapees!) • How personal storytelling and vulnerability are your greatest marketing tools • Why community-driven platforms like Substack are the new PR powerhousesKey Quotes:“Listen to hear, not to respond. That's the foundation of all good PR.”“Your personal brand will attract the right customers—and repel the wrong ones.”“Everyone has a story. But not everyone is willing to be vulnerable enough to share it.”Resources Mentioned: • Sand & Shores – Tonya's PR & communications agency • CTRL the Narrative – Tonya's Substack community • Connect with Tonya on LinkedIn • Ray McKenzie's past episodes: [Oct 2021] & [Oct 2024]If you're ready to get comfortable telling your story and positioning yourself for solo success, this episode is a must-listen. And don't forget—if you're looking to join a supportive community of fellow GenX escapees, check out The Escapee Collective.

Shelley McIntyre didn't just leave corporate—she walked away from a long career in tech and consulting and into something completely unexpected: grief coaching. But as Shelley quickly discovered, grief isn't just about death—it's also what we experience when leaving jobs, identities, and entire versions of ourselves behind.In this candid conversation, Shelley shares her journey of transformation, from leading corporate strategy to coaching GenXers who feel stuck, burned out, and unsure of what's next. Brett and Shelley talk about grief, imposter syndrome (or why we need to stop calling it that), purpose as a moving target, and the creative rediscovery that often happens post-corporate.This episode is a must-listen for any GenXer wondering if they're alone in feeling “done” with corporate life—and what the other side might look like.What We Cover: • Shelley's surprising path from tech to grief coaching to GenX transition work • Why grief is at the heart of every major life and work change • The hidden cost of staying in corporate too long • How to recognize your “hell yes” moments (and why they matter) • Why imposter syndrome might just be learning in disguise • Why purpose isn't a prerequisite—it's a result of action • Creativity as a gateway to rediscovery • What Shelley listens for when helping people “deprogram” their corporate identityQuotes Worth Sharing:“All knowledge is rumor until it is in the bones.” – Shelley“We don't pathologize a kid learning math…so why do we call it imposter syndrome when we're learning something new as adults?” – Shelley“Purpose is a trailing indicator—it's not something you find on a worksheet.” – Shelley“You don't need to pick one path out of corporate. There are many. Just start walking.” – BrettConnect with Shelley:

Supersized Episode Alert!This episode goes deep—and for good reason. Eric Collett didn't just escape burnout and corporate stress. He rebuilt his life around brain health, longevity, and optimal performance—and now helps thousands do the same.This two-part-in-one episode blends Eric's escapee origin story (and the moment he realized he couldn't go back) with a practical brain health masterclass for GenX escapees looking to stay sharp, focused, and fired up.Eric's mission? Save the next million brains.

In corporate, most of us weren't really making decisions—we were following them. But out here? As an escapee, every choice is yours. And decision-making becomes one of the biggest levers for building the life and business you actually want.In this episode, I'm joined by organizational psychologist Dr. Magda du Preez to talk about the hidden skill that separates stuck escapees from the ones who are truly living. We dig into why decisions get harder after corporate, how emotions throw us off track, and the four key biases that sabotage even the smartest solo operators.This one's about reclaiming your power to choose—and learning how to do it better, faster, and with way more confidence. Because out here, your next decision might just be the one that changes everything.We cover: • Why decision-making feels harder after corporate—and how to fix that • The four key biases that derail smart people (and how to navigate them) • How emotions like frustration, fear, and excitement secretly influence your choices • The difference between accurate confidence and just being loud • Why thinking clearly is your new competitive advantage in the age of AI • A decision-making tool built just for escapees and solo business owners • How to identify which decisions really matter—and which ones don't

Welcome to the very first Cliff Notes edition of The Corporate Escapee Podcast—a short, sharp, and actionable solo episode designed to help you take your next step toward freedom.In this quick-hit episode, Brett breaks down the 4-step process every GenXer needs to understand to start making money right now using just their corporate experience—no reinvention, no certification, no fluff.If you've ever thought, “I want out… but how do I actually replace my income?”—this is your roadmap.You'll learn:✅ Why starting with the problem you solve is the key✅ 5 business models escapees use to monetize their skills✅ A simple formula to clarify what you do and who you help✅ How to test your offer without selling (and build momentum fast)

In this special crossover episode, I sit down with Kyle Knowles on Maker-Manager Money to share my journey from 30 years in corporate to building The Escapee Collective and The Collective Academy. We dive deep into why I walked away from corporate life, how I overcame the uncertainty of going solo, and the powerful mindset shifts that made all the difference.We discuss:✅ The moment I knew I was done with corporate for good✅ Why finding your first client is easier than landing your next job✅ How to structure your day as a solo entrepreneur (without guilt)✅ The hidden inefficiencies of corporate—and how small businesses are leveraging fractional and consulting talent✅ Why GenXers have all the skills they need to go solo (even if they don't believe it yet)If you enjoy this discussion, I highly recommend checking out Maker-Manager Money—Kyle has some great conversations with entrepreneurs and business owners.

In this episode of The Corporate Escapee Podcast, Brett sits down with Matt Hobson-Rohrer, an early escapee who has been navigating the solo business world for over 13 years. Matt shares how a moment in a Shanghai hotel room made him realize he was missing too much of his daughter's life—only to have corporate make the decision for him a year later with a layoff (and a farewell gift of pots and pans).Matt walks us through his transition from a long corporate career in software partnerships to consulting, fractional work, and eventually launching his own digital twin and simulation business. He explains how he leveraged his high-value network to land his first clients, why fixed-price vs. hourly contracts matter, and how he structures his business today—with a team of experienced contractors running projects instead of full-time employees.Throughout the conversation, Matt and Brett dig into the mindset shift required to go solo, the importance of lifelong learning, and why corporate escapees often undervalue their expertise when pricing their services. They also discuss how solo business models are evolving into ecosystems of independent professionals collaborating without the constraints of traditional employment.If you're considering your own escape, Matt's story is a testament to how building relationships, embracing flexibility, and continually learning can create a sustainable and fulfilling post-corporate career.

The corporate world is changing, and businesses are no longer defaulting to full-time employees. Instead, they're building lean, high-performing teams using fractional talent. But what does that actually look like in practice?In this episode of The Corporate Escapee Podcast, Brett sits down with Ran Harpaz, a former corporate executive turned startup founder, who shares why he built his entire company with independent professionals—and why more businesses are following this model.Ran, whose background includes leadership roles at PayPal and McKinsey, explains why hiring solo professionals isn't just about cost savings—it's about culture, performance, and flexibility. He believes that the future of work is independent, and companies that embrace this shift will outperform those clinging to traditional employment models.Ran also introduces Lettuce, one of the first platforms designed specifically for solo business owners, which simplifies the financial side of running an independent business—automating banking, payroll, taxes, and compliance so escapees can focus on what they do best. What You'll Learn in This Episode:✅ Why companies are ditching full-time hires in favor of independent professionals✅ How the “Ocean's 11” model is replacing outdated corporate team structures✅ What business owners actually look for when hiring escapees✅ The key to landing solo work: focusing on your Zone of Genius✅ How the shift toward high-talent-density teams gives solos a competitive edge✅ Why Lettuce is making it easier than ever to run a solo business✅ Insights into the upcoming Solo Summit (Feb 26-27, 2025 Link Below)If you're still wondering whether escaping corporate is a smart, sustainable move, this episode paints a clear picture of where work is heading—and how you can be part of it.LinksFree Virtual Solo Summit Registration: https://tinyurl.com/escapeesolo Ran Harpaz LinkedIn: https://www.linkedin.com/in/ranharpaz/Lettuce.co: https://hubs.ly/Q02XnWz00

In this conversation, Brett Trainor and John Arms discuss the evolving landscape of fractional leadership, exploring its growth, the macro and micro reasons behind this shift, and how individuals can position themselves effectively in this space. They delve into the changing dynamics of corporate work, the demand for fractional talent, and the importance of empathy and networking in securing opportunities. The discussion emphasizes the need for a mindset shift from traditional employment models to embracing fractional roles as a viable and fulfilling career path. In this conversation, Brett Trainor discusses the transition from a corporate mindset to a more passion-driven approach in the fractional work landscape. He emphasizes the importance of finding what you love, taking action, and being proactive in client acquisition. The discussion also covers the differences between fractional and project work, effective client communication, and strategies for pricing services. Throughout, Trainor encourages listeners to embrace their unique skills and experiences, and to approach their careers with confidence and intention.TakeawaysFractional leadership is rapidly growing, with a CAGR of 642%.The pandemic has accelerated the shift towards remote work and fractional roles.Full-time employment is often not truly full-time; it's about time spent, not productivity.Many corporate environments are unhealthy, leading to a rise in fractional work.Businesses are looking for pain relief and problem-solving, not just job descriptions.Networking and making genuine connections are crucial for securing fractional roles.Empathy plays a key role in understanding client needs and building relationships.The middle market is the primary sector hiring fractional talent.Positioning oneself as a problem solver is essential in the fractional space.Starting as a fractional professional requires a mindset shift and self-awareness. It's not about a resume; it's about passion.Don't overthink; just start doing something.Follow your curiosities to find success.Your value comes from your wisdom and experience.Proactivity is key in the fractional work space.Listening to clients is crucial for understanding their needs.Fractional work is about ongoing relationships, not just projects.Be clear and intentional in your pricing structure.Confidence in your new role is essential for success.Embrace the freedom that comes with fractional work.

In this episode of The Corporate Escapee Podcast, Brett welcomes Denise Murtha Bachmann, a former corporate sales professional who reinvented herself as a consultant, coach, and fractional sales leader. Denise shares her journey of leaving a 30-year corporate career—one she once considered “family”—after an unexpected layoff. She opens up about the challenges of identity loss, mental health struggles, and the self-discovery that ultimately led her to build a business that aligns with her expertise and passion for AI in sales.Denise and Brett discuss:✅ The emotional impact of leaving corporate and why many professionals struggle with the transition✅ How AI is transforming sales—but why the human connection remains critical✅ The importance of adapting and pivoting as a solopreneur✅ Finding your first clients and learning to charge what you're worth✅ Managing time, priorities, and overcoming the guilt of working ‘too much' or ‘too little'Denise also shares her Life Bucket strategy to help balance work, family, and personal growth while building a business. If you're on the fence about leaving corporate or struggling to find your path post-corporate, this conversation is packed with wisdom, practical takeaways, and inspiration.

In this episode of The Corporate Escapee Podcast, host Brett Trainor sits down with Tom Clement, a GenXer who shares his unconventional journey from a blue-collar upbringing to running a motorcycle dealership, transitioning into academics, and ultimately finding fulfillment teaching incarcerated individuals in Arizona.Tom opens up about: • The challenges of starting and selling a seasonal business • The importance of networking and financial planning for freedom • Lessons from teaching entrepreneurial finance and his detour into academia • The transformative impact of aligning work with personal values • How the trades and unconventional career paths offer freedom and fulfillmentThey also dive into the broader shifts in the workforce, the rise of solopreneurship, and why GenX is uniquely positioned to lead this movement. Tom shares practical advice for those considering an escape from corporate life, including the importance of planning, budgeting, and imagining a life beyond the cubicle.Whether you're dreaming of breaking free or already navigating life post-corporate, this conversation will inspire you to rethink success, happiness, and the possibilities for your future.Tom Clement LinkedIn: https://www.linkedin.com/in/tom-clement-ph-d-4261ba19/ TakeawaysTom's journey reflects the challenges and opportunities faced by Gen Xers.Networking is crucial for career transitions and opportunities.Teaching incarcerated individuals has brought Tom immense fulfillment.Work-life balance is more important than monetary gain.Financial awareness can empower individuals to make life choices.Multiple revenue streams can provide financial security and freedom.The trades are experiencing a resurgence due to a lack of skilled workers.Creativity and imagination are often stifled in corporate environments.It's essential to envision a life beyond the corporate structure.Reclaiming one's life involves recognizing and nurturing personal passions. Freedom to choose your path is essential.You don't need many clients to be successful.Companies fear personal branding of employees.Resentment grows when employees are forced back to the office.Academics and corporations have different approaches to personal branding.Disloyalty is a two-way street between employers and employees.Millennials are questioning traditional career paths.The workforce is shifting towards solo businesses.Planning for career changes is crucial.Networking should be a continuous effort, not just in times of need.Chapters00:00 Introduction to Tom's Journey01:45 From Business Owner to Educator07:18 Transitioning to Teaching Incarcerated Individuals10:16 Finding Work-Life Balance in Academia12:44 The Shift to Remote Work and Freedom16:35 Budgeting and Financial Awareness19:11 Exploring Multiple Revenue Streams22:54 The Value of Trades and Creativity25:12 Reclaiming Creativity and Imagination25:54 The Shift in Work Dynamics34:06 Navigating Career Fulfillment41:56 Building Relationships and Networking

Hey everyone, welcome back to The Corporate Escapee podcast! Today's episode is a special one. I recently had the pleasure of joining Sabrina Romanov on her podcast, where we had an incredible conversation about escaping corporate life, finding freedom, and leveraging tools like AI to build a solo business. Sabrina was kind enough to let me share this conversation with you, and I'm excited for you to hear itSabrina's Links:https://www.youtube.com/watch?v=2Jf1aa6-w6ghttps://www.youtube.com/playlist?list=PLy9mLEnHHo4UqTYr50vaq2A7L48rJwAwT TakeawaysBrett's mission evolved from making money to finding balance.AI can significantly enhance business efficiency for solo entrepreneurs.There are various paths to escape corporate life, including consulting and fractional leadership.Many people have misconceptions about what it means to escape corporate life.Building a supportive community is crucial for those transitioning out of corporate.Generational differences impact how individuals view corporate work and escape.It's important to take the first step and not wait for everything to be perfect.Networking and referrals are key to finding clients as a solo entrepreneur.You can monetize your corporate experience in various ways.Education and community support can help shorten the learning curve for escapees.Sound Bites"How do I get my health back?""TikTok fundamentally changed my life.""Time is actually the most important thing.""You can be fractional without being full-time.""You don't have to have a huge marketing budget.""Educate yourself, right?"Chapters00:00 The Journey of Corporate Escape02:53 Finding Balance: Time vs. Money05:47 Leveraging AI for Business Efficiency09:02 Paths to Freedom: Consulting and Fractional Leadership12:09 Common Misconceptions and Mistakes in Escapism14:5 6Building a Supportive Community18:11 Generational Perspectives on Corporate Life21:08 Final Thoughts and Resources for Aspiring Escapees

Welcome back to The Corporate Escapee podcast. I'm thrilled to bring you something a little different today. Recently, I had the privilege of being a guest on the What's Next GenX podcast with Nicole and Anne Marie. These two are all about helping Gen Xers like us figure out what's next in our careers and lives.In this episode, we dove deep into the journey of leaving corporate life and building a career on your own terms. We talked about the tipping point that led me to escape corporate, how I discovered there are countless ways to monetize your experience, and the surprising role TikTok played in growing my mission to help 100,000 Gen Xers find freedom. We even touched on how small businesses and solo entrepreneurs can thrive in today's world, leveraging their skills and embracing the new opportunities AI brings.What's Next GenX podcast: https://www.whatsnextgenx.com/podcastTakeawaysBrett Trainor is on a mission to help 100,000 Gen Xers escape corporate life.The transition from corporate to solo work can be liberating and fulfilling.TikTok has become a powerful platform for connecting with Gen X professionals.Many Gen Xers feel trapped in the corporate ladder and seek alternatives.The importance of community support in navigating career transitions.Fear of leaving corporate jobs often holds people back from pursuing their passions.Entrepreneurship allows for a more flexible and purpose-driven life.Collaboration among Gen Xers can lead to greater opportunities.The corporate world often stifles creativity and personal growth.Designing a life that fits personal values is possible outside of corporate structures. Multiple income streams are essential for financial stability.Small businesses often need foundational help rather than advanced solutions.AI presents both challenges and opportunities for small businesses.Gen X professionals have valuable experience to offer in consulting roles.It's important to focus on the problems you can solve for clients.Overthinking can hinder progress; taking action is crucial.Understanding what you truly want from your career is vital.Networking and giving back can help build confidence and connections.Testing ideas while still in corporate can ease the transition.Structure and routine are important for managing a freelance career.Sound Bites"I'm on a mission to help GenXers.""I realized I don't want to climb anymore.""It's not as scary as it looks.""Multiple revenue streams are the key.""Done is better than perfect.""What do I want to work?""It's not you, it's me.""You can test it without going all in.""Your future is yours to create."Chapters00:00 Introduction to the Escape from Corporate Life03:10 Brett's Journey: From Corporate to Consulting05:52 The Power of TikTok: Connecting with Gen X09:09 Redefining Success: Beyond the Corporate Ladder11:52 The Surprising Freedom of Entrepreneurship15:04 Overcoming Fear: The Transition from Corporate to Solo Work18:10 Building a Community: Supporting Each Other in Transition21:03 Collaborative Opportunities: The New Way Forward22:47 Exploring Multiple Income Streams29:18 Identifying Problems to Solve34:20 Testing the Waters Before Transition36:58 Embracing Change and Future Opportunities

In this episode of the Corporate Escape-y Podcast, Thom shares his unique journey from being a pastor for 19 years to becoming a successful entrepreneur and StoryBrand coach. He discusses the challenges he faced during his transition, including imposter syndrome and the importance of building a network based on trust. In this conversation, Thom and Brett discuss the importance of growth strategies for small businesses, emphasizing the role of networking and the concept of source networking. Thom shares his approach to building a client base through strategic introductions and the significance of investing in oneself as a solopreneur. The discussion highlights the need for efficiency in networking and the evolution of business strategies over time.Key insights include:The importance of starting with those who already trust you when building a business.How to reframe networking into “source networking” by trading high-quality introductions with a curated group of peers.The value of flexibility and adaptability in aligning services with client needs, especially as a solopreneur.Why investing in yourself and finding the right support can accelerate success.Thom's practical advice and actionable strategies are a must-hear for anyone considering leaving corporate life or seeking to optimize their networking approach. Whether you're just starting out or looking to refine your solo business model, this episode is packed with inspiration and tips to help you succeed.TakeawaysThom transitioned from a 19-year career as a pastor to entrepreneurship.He faced significant imposter syndrome when starting his business.Building a network of trust was crucial for his early success.Flexibility in service offerings can lead to unexpected opportunities.Effective communication is key to connecting with clients.Clients care more about results than titles or certifications.Adjusting messages to fit client needs is essential for success.Thom's first contracts were largely based on sympathy from his network.A client-centric approach is more effective than a one-size-fits-all strategy.Understanding the client's perspective on revenue is vital. Position yourself as a fractional chief growth officer.Networking should be approached with intention and strategy.Source networking is more effective than traditional networking.Control introductions to ensure quality connections.Investing in yourself is crucial for success.A full pipeline comes from warm introductions.Consistency in chosen marketing strategies is key.Avoid cold outreach; focus on relational connections.Your unique selling proposition is you and your chemistry.Business strategies should evolve over time.Chapters00:00 Thom's Unique Escape Journey02:56 Transitioning from Ministry to Business05:47 Navigating Imposter Syndrome and Early Success08:58 Building a Network and Gaining Trust12:07 Adapting Services to Client Needs14:57 The Importance of Communication in Business17:51 Flexibility in Business Offerings21:00 Client-Centric Approach Over Titles23:37 Positioning for Growth24:45 The Power of Networking25:52 Source Networking Explained29:46 The Importance of Introductions32:40 Building a Full Pipeline35:48 Investing in Yourself

Welcome back to The Corporate Escapee Podcast! In today's episode, I'm thrilled to chat with Heather McLean, a recent escapee who left behind a high-powered corporate role leading a 400-person software development team to co-found her own tech-focused business alongside her husband.Heather shares her journey from back-to-back corporate meetings and burnout to building a company that's already making waves in AI and emerging technologies. We'll talk about the leap of faith she took, how leveraging her network got her first clients, and what it's like to run a business as a couple. Plus, we dive into why AI is the next big wave for escapees and how Gen Xers can get ahead of it.Whether you're dreaming of your own escape or looking for inspiration to take your business to the next level, this episode is packed with insights, lessons, and actionable advice. Let's get into it!Contact InformationWebsite: mcleanforrester.comLinkedIn: https://www.linkedin.com/in/heather-mclean1/ TakeawaysHeather transitioned from a corporate job to entrepreneurship just over a year ago.She leveraged her extensive network to find her first customers.The couple's shared passion for their business has strengthened their relationship.They are focusing on AI and emerging technology in their business.Heather's corporate experience prepared her for pricing and contract negotiations.The couple plans to hire employees to grow their business further.They initially pursued government contracts but found more success in the commercial space.Heather's husband brings valuable expertise in data and IT strategy to the business.They have a strong team dynamic due to their previous working relationships.The couple enjoys discussing business during their personal time, enhancing both work and life. Passion is essential for building a successful business.Seeking a coach can accelerate personal growth and development.Investing in personal branding is crucial for attracting clients.Starting a podcast can be a valuable way to share knowledge and connect with an audience.AI is a transformative force that businesses need to embrace.Understanding data management is key to leveraging AI effectively.Continuous learning is vital in adapting to new technologies.Modern business structures should prioritize customer experience over traditional silos.Entrepreneurs should not be afraid to innovate and try new approaches.Work-life balance improves significantly after leaving corporate jobs.Sound Bites"We just need to do this ourselves.""Leverage your network.""We have all the context.""I wish I had done that sooner.""This is going to be the wave.""You can do this. You can do this."Chapters00:00 The Journey of Escape: Heather's Transition from Corporate to Entrepreneurship03:02 Building a Business Together: The Power of Partnership06:02 Leveraging Networks: The Key to Finding First Customers09:09 Navigating Pricing and Business Structure11:58 Combining Forces: Heather and Her Husband's Collaborative Efforts14:59 Passion-Driven Success: The Importance of Love for the Work16:37 The Importance of Passion in Business17:18 Reflecting on the Transition from Corporate to Entrepreneurship18:32 Building a Personal Brand and Seeking Guidance19:27 Launching the...

In this episode of The Corporate Escapee Podcast, Brett Trainor speaks with Nic Jones, a former corporate executive turned bus driver who shares his journey of redefining success and happiness. Nic reflects on his 40-year career in media and music, during which he held leadership roles at major companies like Yahoo, Murdoch's digital businesses, and Vevo. After a failed entrepreneurial venture and personal loss, Nic reevaluated his priorities, choosing to pursue a fulfilling yet unconventional path as a bus driver.The discussion explores themes like:Breaking free from societal and corporate expectations.The evolving definition of success as happiness and fulfillment rather than money or titles.The challenges of overcoming financial fears and golden handcuffs.The importance of taking small, intentional steps toward a new life.The value of rediscovering purpose and the mental process of transitioning to a new identity.Nic's insights highlight the importance of designing life around personal values and happiness rather than fitting life around work. His story serves as an inspiring example of how even high-achieving corporate professionals can make dramatic changes to reclaim their well-being and joy.LinkedIn Profile: https://www.linkedin.com/in/nic99jones/ The Post That Started It All: https://bit.ly/3BmHKwASound Bites"I'm a thoroughly fulfilled and happy bus driver.""Success is the happiest person, not the richest.""I wanted to be a bus driver as a five-year-old.""The world was changing, and I was unaware of it.""You have to start writing things down about what are our outgoings.""There's nothing richer than feeling happy.""You need to realign your values if money is your only focus.""Life's too damn short to be unhappy.""I never told anyone for the first two years after I left corporate." • • "If we can help one or two people find happiness, we're doing our job."

Welcome to The Corporate Escapee Podcast, where we explore the journeys of GenXers breaking free from corporate life to build something on their own terms. I'm your host, Brett Trainor, and today we dive into a conversation that's critical for every corporate escapee: mastering LinkedIn.Joining me is LinkedIn strategist and fellow escapee, Deanna Russo. Deanna's expertise has helped thousands rethink their approach to LinkedIn—not as a sales tool or online resume, but as a powerful platform for networking, relationship-building, and earning trust. In this episode, Deanna shares her journey from corporate sales to launching her own business, her game-changing “Know, Like, and Trust” triangle strategy, and practical tips to optimize your LinkedIn presence heading into 2025.If you're ready to shift your mindset and make LinkedIn work for you, you're in the right place. Let's get started!Links:https://www.linkedin.com/in/deannarusso1/https://leverageupllc.com/ TakeawaysChange your mindset about LinkedIn; it's a networking event.Focus on building know, like, and trust with your audience.Your LinkedIn profile should reflect your authentic self.Visibility on LinkedIn is crucial for standing out.Engagement is key; participate in conversations relevant to your niche.Your headline should communicate the problem you solve.Differentiate yourself from others in your field.Content should resonate with your audience's needs.Flexibility in your business strategy is essential for growth.You don't need to have everything figured out before starting. Engagement is more effective than self-promotion.Visibility leads to inbound conversations.Consistency in posting builds trust over time.Storytelling is key to relatability and trust.Commenting on posts can generate content ideas.People remember how you make them feel.You don't need to post every day to be effective.Focus on adding value in conversations.The algorithm favors engagement over likes.Building relationships is crucial for success.Sound Bites"It's all about changing your mindset.""It's really about know, like, and trust.""I did not have it all figured out.""Different is better than better.""Your profile becomes your billboard.""You need to have conversations with people.""You're only shouting from the rooftop.""It's about adding value and listening."Chapters00:00 Reimagining LinkedIn: A Networking Mindset03:03 Deanna's Escapee Journey: From Corporate to Entrepreneur06:12 Navigating the Transition: Finding Your First Clients09:02 Evolving Business Strategies: Flexibility in Offerings12:02 Authenticity on LinkedIn: Being Yourself15:11 Crafting Your Profile: The Importance of Headlines17:58 Visibility and Engagement: Building Relationships on LinkedIn23:55 Engaging Conversations Over Self-Promotion28:01 The Importance of Consistency in Content Creation31:57 Building Trust Through Storytelling39:24 The Power of Commenting and Engagement44:40 Conclusion and Future Conversations

In this episode of The Corporate Escapee Podcast, Brett speaks with Nic Jones, a former corporate executive turned bus driver who shares his journey of redefining success and happiness. Nic reflects on his 40-year career in media and music, during which he held leadership roles at major companies like Yahoo, Murdoch's digital businesses, and Vivo. After a a stalled entrepreneurial venture and personal loss, Nic reevaluated his priorities, choosing to pursue a fulfilling yet unconventional path as a bus driver.Links:The post that started it all: https://bit.ly/3BmHKwALinkedIn Profile: https://www.linkedin.com/in/nic99jones/ Key Themes:Breaking free from societal and corporate expectations.The evolving definition of success as happiness and fulfillment rather than money or titles.The challenges of overcoming financial fears and golden handcuffs.The importance of taking small, intentional steps toward a new life.The value of rediscovering purpose and the mental process of transitioning to a new identity.Nic's insights highlight the importance of designing life around personal values and happiness rather than fitting life around work. His story serves as an inspiring example of how even high-achieving corporate professionals can make dramatic changes to reclaim their well-being and joy.Sound Bites"I'm a thoroughly fulfilled and happy bus driver.""Success is the happiest person, not the richest.""I wanted to be a bus driver as a five-year-old.""The world was changing, and I was unaware of it.""You have to start writing things down about what are our outgoings.""There's nothing richer than feeling happy.""You need to realign your values if money is your only focus.""Life's too damn short to be unhappy.""I never told anyone for the first two years after I left corporate." "If we can help one or two people find happiness, we're doing our job."

Can experience and wisdom give us a unique edge in the age of AI? In this episode of The Corporate Escapee Podcast, I'm joined by Michael Himmelfarb, a seasoned consultant and one of the original escapees. Together, we explore how AI is reshaping solo businesses, why experience trumps prompts, and how escapees can use AI not just as a tool but as a competitive advantage. From intelligent interrogation to teaching AI to think like you, we uncover how combining AI with decades of expertise can create game-changing opportunities. Whether you're curious about leveraging AI or just want to stay ahead in the solo business world, this episode is packed with actionable insights you won't want to missConnect with Michael: https://www.linkedin.com/in/michaelhimmelfarb/ TakeawaysAI is becoming an essential tool for business efficiency.Experience in a field enhances the use of AI.AI can help in making better decisions based on data.Small businesses can leverage AI for competitive advantage.Understanding customer data is crucial for effective AI use.AI can spark creativity and brainstorming.The integration of AI can lead to significant cost savings.AI can help identify customer needs and trends.Using AI requires a strategic approach to benefit customers.AI can be a co-pilot in decision-making processes.Experience in using AI provides a competitive edge.AI can enhance decision-making through intelligent interrogation.Empathy and intuition are crucial in AI interactions.AI can help identify customer needs and preferences.Leveraging data effectively can drive business growth.AI serves as a co-pilot for brainstorming and decision-making.Small businesses can benefit from AI to understand their customers better.The quality of input data significantly impacts AI outputs.AI can help in developing predictive models for pricing strategies.Strategic use of AI can differentiate businesses in competitive marketsSound Bites"The value we bring is our experience.""AI can spark your own thinking.""AI is a tool in the toolkit."Chapters00:00 Exploring AI and Wisdom in Business09:11 Leveraging AI for Competitive Advantage18:32 The Future of AI in Small Businesses

In this episode of the Corporate Escapee Podcast, Joe Manganelli shares his journey from a corporate finance role to becoming an entrepreneur and the founder of Calculate, a financial services company. He discusses the challenges and triumphs of building a business, the importance of embracing discomfort, and the lessons learned along the way. Joe emphasizes the value of testing assumptions, the significance of enthusiasm in business, and the need for accountability in entrepreneurship. He also reflects on his recent transition to a new role as Chief Revenue Officer at Amalgam, a software company for accounting firms, and offers advice for aspiring entrepreneurs.LinksLinkedIn: https://www.linkedin.com/in/joemanganelli/TakeawaysEmbrace the discomfort of entrepreneurship.Don't wait for the perfect idea; start with what you have.Testing assumptions with clients is crucial for success.The early days of a business are often the most exciting.Perfection can hinder progress; focus on being good enough.Networking in small business is collaborative and supportive.Scaling a business requires understanding what is scalable.Accountability in entrepreneurship can be invigorating.Transitioning from corporate to entrepreneurship can be a mindset shift.Always be open to new opportunities and networks.Sound Bites"I realized I had it right in my hands.""Don't be afraid to test those assumptions.""The worst thing that happens is you fail."Chapters00:00 Introduction and Current Endeavors04:21 The Journey from Corporate to Entrepreneurship11:55 Building Calculate: The Early Days18:04 Scaling and Diversifying Services22:10 Transitioning and Selling the Business24:59 Current Role and Future AspirationsKeywordsentrepreneurship, corporate escape, startup journey, accounting software, business growth, scaling, revenue streams, personal development, risk-taking, networking

In this episode of the Corporate Escapee Podcast, Gabrielle shares her journey from a full-time marketing career to going solo, discussing the importance of understanding taxes and business structures like LLCs and S-Corps. She emphasizes the advantages of S-Corps in reducing self-employment taxes and the necessity of managing payroll effectively. The conversation also highlights the role of technology in simplifying financial management for escapees and the future of solo businesses in a rapidly changing workforce. She provides practical advice on starting a business, including the necessity of separating personal and business finances, the significance of business insurance, and the considerations for forming an LLC or S-Corp. Links:Lettuce Promotion: Lettuce landing page: https://hubs.ly/Q02SpnrJ0 Code is ESCAPEE500Free Resources: https://lettuce.co/resourcesGabrielle LinkedIn: https://www.linkedin.com/in/gabrielletenaglia/ TakeawaysFreelancing offers flexibility and control over one's career.Understanding tax structures is crucial for freelancers.S-Corps can significantly reduce self-employment taxes.Time is a valuable resource that should not be wasted on bookkeeping.Automating financial management can alleviate stress for freelancers.Choosing the right business structure can lead to substantial tax savings.Freelancers need to pay themselves a reasonable salary to comply with IRS regulations.Technology can simplify the complexities of managing a freelance business.Networking is essential for finding opportunities and support.The future of work is shifting towards more freelancers and solo businesses. Finding experts that understand your business is crucial.Separate your personal and business finances from the start.Business insurance is essential for liability protection.An LLC is not always necessary unless concerned about liability.S-Corps can provide tax benefits for committed business owners.Fractional teams can offer specialized knowledge and skills.Sharing your ideas can attract clients to your business.Celebrate your achievements as a solopreneur.Understanding tax implications is vital for financial success.Lettuce provides tailored solutions for solo entrepreneurs.Sound Bites"My time is my most valuable resource.""You have to pay yourself a reasonable salary.""I didn't want to do any of it.""We are focused only on businesses like yours.""You need an LLC to have an S-Corp.""Get an S-Corp because every penny you make saves.""You are doing a great job.""Start with the idea before the product.""The government doesn't need any more from us."Chapters00:00 The Journey to Freelancing02:56 Understanding Taxes and Business Structures06:05 The S-Corp Advantage09:01 Navigating Payroll and Tax Responsibilities11:49 The Role of Technology in Managing Finances15:07 Finding the Right Tools for Freelancers18:00 The Future of Freelancing and Business Management25:10 Understanding Business Needs and Solutions28:19 Best Practices for Starting a Business31:36 Navigating LLCs and S-Corps35:22 The Value of Fractional Teams41:41...

Ray McKenzie, founder and managing director of Red Beach Advisors, shares his journey from corporate to entrepreneurship. He started his consulting firm in 2015, focusing on go-to-market strategy and operational efficiency for Fortune 1000 companies in cybersecurity and cloud computing. Later, he founded Starting Point, a workflow management and automation platform for professional services companies. Ray emphasizes the importance of building and maintaining relationships, leveraging your corporate network, and utilizing referrals to acquire clients. He also discusses the need for a centralized system to manage projects and communication, which led to the creation of Starting Point. Starting Point is a workflow management platform that allows teams, clients, and administrators to log in and see everything in one place. It offers features such as lead management, AI-powered proposal development, client onboarding, engagement management, file management, performance tracking, and invoicing. The platform was initially built for internal use by Red Beach Advisors but gained traction when shared with professionals in the consulting industry. The development of Starting Point was driven by the need to solve the challenge of scattered information and lack of visibility in managing projects and client relationships.LinksLinkedIn: https://www.linkedin.com/in/raymondmckenzie/Website: https://www.redbeachadvisors.com/ Website: www.startingpoint.aiTakeawaysBuilding and maintaining relationships is crucial for business success.Leverage your corporate network and referrals to acquire clients.A centralized system for project management and communication is essential.Starting a business while still working full-time can be a viable option, depending on individual circumstances. Starting Point is a comprehensive workflow management platform designed for professional services and shared services organizations.The platform allows teams, clients, and administrators to have visibility and access to all relevant information in one place.Starting Point offers features such as lead management, AI-powered proposal development, client onboarding, engagement management, file management, performance tracking, and invoicing.The platform was initially built for internal use by Red Beach Advisors but gained popularity when shared with professionals in the consulting industry.Sound Bites"The people you're working with when you're 23, 25, 27, 29, fast forward 20 years, those are the people who are the VPs, the SVPs, the CEOs, the board directors of major companies.""These people are inherently receiving a community or a workforce bench of people and resources that they can use.""I just found myself not really having a great grasp as to everything that was going on.""It's a workflow management platform that allows your team to log in and see everything, your client able to log in and see everything.""I started showing it to people in professional services, consulting firms, people in my network. And as I started showing it to people in my network, they were like, hey, this is something we could use.""It's ideally meant to just be simple for people to be able to use."Chapters00:00 Introduction and Catching Up02:35 Transitioning from Corporate to Consulting06:37 Managing Clients and Starting Red Beach Advisors09:55 Starting a Business While Working Full-Time16:16 The Inspiration Behind Starting Point20:00 Introduction to Starting Point29:02 Features and Benefits of Starting...

In this episode of the Corporate Escapee Podcast, Nina Sossamon-Pogue shares her multifaceted journey from being a U.S. gymnast to a successful journalist, and then transitioning into the tech industry. She discusses the challenges she faced, including injuries and career setbacks, and emphasizes the importance of resilience, storytelling, and mindset in navigating life's transitions. Nina provides valuable insights on identifying personal skills, the significance of positive language, and the necessity of building a supportive network. She also introduces her framework for resilience, TIPS, and encourages listeners to envision their ideal life and take proactive steps towards it.TakeawaysNina emphasizes the importance of resilience in navigating life's challenges.She encourages listeners to identify their skills and how they can transfer to new opportunities.Storytelling is a crucial skill in business and personal branding.It's essential to visualize what you want your life to look like.Transitioning from corporate to entrepreneurship requires a mindset shift.Understanding the phases of life can help in managing expectations and experiences.Creating a personal timeline can provide clarity on past experiences and future goals.Positive language can significantly impact your mindset and how others perceive you.Building a support network is vital for success and personal growth.Nina's TIPS framework offers a structured approach to overcoming challenges.Sound Bites"It's okay to not be okay, but not to stay that way.""Your words become your reality.""You're either giving energy or taking energy."Chapters00:00 Introduction to Nina's Journey03:08 Navigating Life's Challenges and Career Transitions06:06 Finding Your Skills and Purpose09:02 The Importance of Storytelling in Business11:48 Identifying What You Want in Life14:54 The Shift from Corporate to Entrepreneurship18:14 Understanding Time and Life's Phases20:56 Creating Your Own Life Timeline23:45 The Power of Language and Mindset27:04 Building a Support Network29:59 Framework for Resilience: TIPS33:00 Skill Stacking for Career Success36:02 Mindset for Job Seekers38:55 The Importance of Positive Language41:56 Final Thoughts and Upcoming Projects

Hear from a recent corporate escapee and her journey so far. Adrienne Farrell is a corporate wellness consultant and the founder of the InnovateHerLab, a community for women exploring their career paths. She focuses on women's health and well-being in the workplace, recognizing the need to elevate this issue. Adrienne's journey to becoming an escapee started when she experienced layoffs and a toxic work environment. She decided to take a leap of faith and prioritize her own voice and values. She is passionate about advocating for women's health and believes that the corporate world needs to change to better support women. Adrienne is currently balancing her corporate wellness consulting work with her side project, the InnovateHer Lab. The conversation explores the opportunities and challenges of transitioning from corporate life to entrepreneurship. They discuss the benefits of being your authentic self, the rise of fractional work, and the importance of networking and finding a supportive community. They also touch on time management and prioritization as key factors in the success of solo entrepreneurs. The conversation ends with advice for those considering the entrepreneurial journey.Adrienne's LinksLinkedIn: https://www.linkedin.com/in/adriennel-farrell/Website: adriennefarrell.com/ TakeawaysAdrienne's transition from corporate to escapee was motivated by her desire for work-life balance, flexibility, and the ability to advocate for her own values.She is passionate about addressing the gap in women's health and well-being in the workplace and believes that organizations have a social responsibility to prioritize this issue.Adrienne's experience in setting up wellness programs in corporate roles has informed her current work as a corporate wellness consultant.She emphasizes the importance of having a support network and community when navigating the transition from corporate to escapee. Being your authentic self brings the most value and happiness.Fractional work offers flexibility and cost-effectiveness for companies.Building a supportive network and community is crucial for success.Time management and prioritization are key skills for solo entrepreneurs.Give yourself grace and embrace the learning process.Sound Bites"There's a real need to elevate women's health within the workplace.""Finding your community allows for authentic, transparent conversations without jeopardizing your current career.""Having the freedom of voice and advocating for what's important to me is incredibly rewarding and empowering.""The opportunity, I guess more than anything""There are opportunities to create the work that you want""The future of work is heading this way"Keywordscorporate wellness, women's health, career exploration, escapee, toxic work environment, work-life balance, flexibility, support network, entrepreneurship, corporate life, authenticity, fractional work, networking, community, time management, prioritization, adviceChapters00:00 Introduction and Overview00:37 Adrienne's Work: Corporate Wellness and the Innovate Her Lab05:07 Transitioning from Corporate to Escapee08:29 Finding Your Voice and Advocating for What's Important12:45 Addressing the Gap in Women's Health in the Workplace15:30 Balancing Corporate Wellness Consulting and the Innovate Her Lab20:00 Approaching Time and Focus as an Escapee22:10 Transitioning from Corporate Life to Entrepreneurship23:06 The...

In this episode, Laine Belcastro shares her journey from corporate marketing to becoming a solopreneur and email marketing consultant. Laine discusses the importance of networking, finding your niche, and the challenges of pricing strategies. Laine emphasizes the significance of email marketing for business growth and introduces her new venture, Accountability Arcade, aimed at helping entrepreneurs set and achieve short-term goals. The conversation highlights the balance of multiple revenue streams and the mindset shifts necessary for success in the solopreneur world.Laine's LinksLinkedIn: https://www.linkedin.com/in/lainemb/Website: https://lmbdigimarketing.com/ TakeawaysLaine has her own email marketing automation consulting business.Networking is crucial for solopreneurs to find opportunities.It's important to focus on a niche to avoid burnout.Pricing should reflect the value provided, not just time spent.Email marketing is a powerful tool for brand recognition.Consistency in email outreach is key to staying top of mind.Accountability can help entrepreneurs achieve their goals more effectively.Starting with a simple nurture program can keep contacts engaged.You don't need to have everything figured out to start your business.Taking action is more important than waiting for the perfect plan.Sound Bites"I'd rather be homeless than go back to corporate.""Networking is key for solopreneurs.""You don't need a website to get started."Chapters00:00 Introduction and Background02:02 Accountability Arcade Service03:43 Leaving Corporate America and Starting a Business07:57 The Power of Networking10:01 Finding Your Niche and Specializing13:19 Pricing Models for Solopreneurs17:39 Flexible Pricing and Meeting Customer Needs19:32 Effective Email Marketing Strategies27:35 Creating an Accountability Group31:25 Balancing Multiple Revenue Streams34:16 Taking Action and Diving into Entrepreneurship

Jaidin McCann, owner of Jasper Consultancy, shares her journey of starting her own executive search firm and offering fractional work. She emphasizes the importance of personal branding and networking in the fractional space. McCann advises individuals to specialize in a specific area and build a strong referral network. She also highlights the need for market research and understanding the buyer's market. McCann encourages individuals to take the leap into fractional work and enjoy the journey.Jaidin McCann LinksLinkedIn: https://www.linkedin.com/in/jaidinmccann/Jasper Consultancy: https://www.jasperconsultancy.com/ TakeawaysSpecialize in a specific area and build a strong personal brand to differentiate yourself in the fractional space.Networking and building relationships with others in the industry is crucial for success in fractional work.Conduct market research to understand the needs and demands of the market and position yourself accordingly.Embrace the challenges and enjoy the journey of starting your own business in the fractional space.Sound Bites"It's more work than you think it is, but it's so worth it.""The world is so much smaller than we think.""You can eliminate the negative people and choose who you want to work with."Chapters00:00 Introduction and Background03:00 Starting a Fractional Business: Personal Branding and Networking08:03 Building a Strong Referral Network in the Fractional Space14:05 Understanding the Buyer's Market: Market Research in Fractional Work21:23 Advice for Individuals Pursuing Fractional Work29:29 Conclusion and Final Thoughts

This is an audio recording of a recent Happy Hour and Learn Session for members of the Escapee Collective community. Jake Stahl shares his advice, perspective and best practices for thriving as a fractional leader.Jake Stall discusses the concept of fractional work and shares his experience in the field. He emphasizes the importance of building relationships and networking in order to succeed as a fractional professional. Jake also provides insights on pricing strategies and how to ask for referrals. He promotes the upcoming Frac 2024 conference as a valuable opportunity for learning and networking in the fractional industry.Guest Links:Jake Stahl LinkedIn: https://www.linkedin.com/in/jakestahl/ Frak2024: https://fractionalconference.com/ TakeawaysFractional work involves providing a certain amount of time and expertise to a company in return for high-level guidance and leadership.Building strong relationships and networking are crucial for success in the fractional industry.Pricing strategies should focus on the value provided rather than competing on price.Asking for referrals is an effective way to generate new business in the fractional field.The Frac 2024 conference is a valuable opportunity for learning and networking in the fractional industry.Sound Bites"Networking is not about attending as many groups as possible, but about being involved in quality groups where you can build meaningful relationships.""The more interest you show in someone, the higher your chances of getting a contract with them.""The higher your price, the more people perceive value and are willing to pay for your services."

Debbie Schwake and Ashley Evenson discuss their escapee journeys and how they formed a collaborative partnership. They emphasize the importance of collaboration and transparency in their working relationship. They have their own independent businesses but also work together on projects, leveraging each other's strengths. They highlight the flexibility and work-life balance that comes with being a solo entrepreneur. They see a growing need for fractional talent in the consulting industry, particularly among small to mid-tier companies. Their target audience is those who need an outside perspective and expertise to help with business issues and growth plans. Ashley and Debbie discuss their unique position as consultants with both big brand and industry experience, providing expert-level consulting to small and medium-sized companies at a fraction of the cost. They emphasize the importance of being hands-on and implementing recommendations, rather than just providing advice. They also highlight the value of an outside-in perspective and the need for validation and direction, rather than relying solely on tools. Networking is a key strategy for both of them, focusing on building relationships and offering support without asking for business. They stress the importance of belief in oneself and the power of humanizing your brand through video and personal connections.Guest LinksDebbie Schwake: https://www.linkedin.com/in/dschwake/ Ashely Evenson: https://www.linkedin.com/in/ashleyevenson/Website: https://andcoalition.com/ TakeawaysCollaboration and transparency are key in forming successful partnerships.Having independent businesses allows for flexibility and work-life balance.There is a growing need for fractional talent in the consulting industry.Small to mid-tier companies can benefit from outside expertise and an outside-in perspective.Working together on projects allows for leveraging each other's strengths. Consultants with big brand and industry experience can provide expert-level consulting to small and medium-sized companies at a fraction of the cost.Being hands-on and implementing recommendations is crucial for success in consulting.Small and medium-sized companies often need an outside-in perspective and validation, rather than relying solely on tools.Networking is a valuable strategy for consultants, focusing on building relationships and offering support without asking for business.Belief in oneself is essential when starting a business, and humanizing your brand through video and personal connections can be powerful.TitlesTargeting Small to Mid-Tier CompaniesThe Power of Collaboration and Transparency The Importance of an Outside-In PerspectiveBelief in Oneself and Humanizing Your BrandSound Bites"There's so much opportunity in the more the synergy you put together and the shared values.""You can't get into a partnership like this without that commitment to one another to make sure everything's always above the board.""Part of this is about life flexibility. Part of this is about getting that balance back in your life.""We come from very big consultant brands, but also industry experience.""We will go there, advise, have that outside...

Kate Kompelien, founder of The Insight, shares her journey as a customer experience consultant and qualitative researcher. She helps companies understand key moments that matter to their customers and identifies pain points that hinder a better customer experience. Kate started her own business after realizing she wanted to focus on smaller projects and provide a more personalized experience for her clients. She emphasizes the importance of networking and building relationships, both with people she knows and with new connections. Kate also highlights the value of face-to-face meetings and taking a genuine interest in others' businesses and lives. Kate Kompelien shares her journey of starting her own customer experience consulting business. She discusses her core offerings, the industries she works with, and the size of companies she targets. Kate also talks about her three-pronged approach to acquiring clients: direct, subcontracting, and referrals. She emphasizes the importance of diversifying revenue streams and being open to different opportunities. Kate encourages listeners to believe in themselves, take risks, and have fun in their entrepreneurial journey.Kate's LinksLinkedIn: https://www.linkedin.com/in/katekompelien/Website: https://www.theinsightshopllc.com/TakeawaysFocus on your sweet spots and provide a personalized experience for your clients.Networking and building relationships are crucial for finding new opportunities.Take a genuine interest in others' businesses and lives during networking meetings.Face-to-face meetings can be valuable for establishing connections and building trust. Identify your core offerings and consider peripheral offerings to round out your total offering.Industry is less important in customer experience and qualitative research work.Target companies with a billion dollars or less in revenue, as they often lack a full customer experience team.Diversify your revenue streams by working directly with clients, subcontracting, and forming referral partnerships.Believe in yourself, take risks, and have fun in your entrepreneurial journey.TitlesFinding Success as a Customer Experience ConsultantThe Importance of Face-to-Face Meetings in Networking Believing in Yourself and Taking RisksDiversifying Revenue Streams in ConsultingSound Bites"I'm really trying to help companies understand those key moments that matter to their customers and what are those pain points that are getting in the way that they need to solve to provide a better experience, higher customer retention.""It's been a combination of getting customers on my own, working with some research companies for fill-in work, and then having some partners where I can be their customer experience resource on projects.""Most people are happy to have conversations and hear what you're up to. And I love to hear what other people are doing because you kind of shared some space. Maybe they're doing something you can help with.""I really wanted to focus in on those two spaces as my core and looking for work around the core.""I'm working in very different industries. I like to call them the manly industries of the trades.""My focus is a billion dollars or less, because generally those industries and those companies don't have a full customer experience team."Chapters00:00 Introduction and Overview of Kate's Work06:27 Building Relationships and Networking10:24 The Importance of Following Up12:52 Sales and Running Your Own Business14:47 Finding Opportunities in a Competitive Market17:48 Focusing on Your Sweet...

This bonus episode is a recording of a panel discussion we had during one of the Escapee Collective educational sessions. I had 4 escapees share their strategies and tips for effective networkingThe conversation focuses on the importance of networking and provides tips and strategies for effective networking. The speakers discuss the value of building relationships, finding the right networking opportunities, and targeting ideal clients. They emphasize the need to give before asking for anything in return and the importance of establishing trust and credibility. The conversation also touches on the distinction between referrals and introductions and the significance of engaging with content and demonstrating understanding. Overall, the conversation provides valuable insights and practical advice for successful networking.TakeawaysBuilding relationships is key to successful networking.Find the right networking opportunities and target your ideal clients.Give before asking for anything in return.Engage with content and demonstrate understanding to establish credibility.Differentiate between referrals and introductions.Establish trust and credibility before making a pitch.Focus on quality connections rather than quantity.Engage with thought leaders and comment on their posts to expand your network.Personalize your outreach and show genuine interest in the other person.Share valuable content to get on someone's radar.Establish a clear ideal client profile and referral partner profile.Protect and prioritize your top networking connections.Establish a reputation as a connector and provide valuable introductions.Be patient and focus on building relationships before making an ask.Use multiple channels, such as LinkedIn and email, to connect with potential networking contacts.Tailor your approach based on the individual and their preferred communication method.Sound Bites"Your vibe attracts your tribe."Chapters00:00 Introduction and Importance of Networking16:05 Building Relationships in Networking23:27 Defining Ideal Clients and Referral Partners27:46 Referrals vs. Introductions31:12 Give Before You Ask: Providing Value36:03 Engaging with Content and Demonstrating Understanding39:13 Establishing Trust and Credibility41:33 Quality Connections Over Quantity43:01 Conclusion and Call to Action

Eileen Rochford and Rob Johnson share their stories of escaping the corporate world and starting their own businesses. Eileen, the CEO of the Harbinger Group, left her job at a PR agency to start her own agency, driven by a desire for a different way of working and a lack of fulfillment in the corporate structure. Rob, a former television professional, transitioned into consulting after his contract in the media industry was not renewed. Both Eileen and Rob emphasize the importance of building strong relationships with clients and prioritizing trust and partnership. They also discuss the challenges of pricing their services and the need to adapt and pivot in response to changing circumstances. The conversation explores the concept of value pricing and the benefits of establishing long-term relationships with clients. The guests discuss their approach to pricing, which involves creating a program for clients with a clearly outlined strategy and detailed tactics. They also emphasize the importance of trust and flexibility in client relationships. The conversation touches on the topic of building a solo business and the advantages of hiring specialists on a project basis. The guests share their insights on networking, highlighting the value of deep, meaningful connections over quantity. They stress the importance of authenticity and a long-term mindset in networking.Guest Links:Eileen Rochford: LinkedIn: https://www.linkedin.com/in/eileenrochford/Website: https://theharbingergroup.com/Rob Johnson:LinkedIn: https://www.linkedin.com/in/rob-johnson-communications-advisor/Website: https://www.rj47llc.com/ TakeawaysLeaving the corporate world to start your own business requires careful planning and consideration.Building strong relationships with clients and prioritizing trust is crucial for long-term success.Pricing services can be challenging, but it's important to understand the value you provide and adjust pricing as you gain experience.Being adaptable and willing to pivot is essential in the ever-changing business landscape. Value pricing involves creating a program with a clearly outlined strategy and detailed tactics for clients.Establishing trust and flexibility in client relationships is crucial for success.Building a solo business allows for more control over time and work-life balance.Networking should focus on building deep, meaningful connections rather than quantity.Authenticity and a long-term mindset are key in networking.Sound Bites"Why do we all have to physically be in the same place?""I'm gonna resign today... I called my husband first, which was probably a good idea.""Every time Eileen and I would see each other, it was like, oh my gosh, is every day like this?""We have value pricing in place, which to us means we've constructed a program for you consisting of X number of campaigns.""I just think it's so much easier... I mean, nobody wants to see that.""It just makes so much more sense to build relationships in the business comes with it."Chapters00:00 Introduction and Multiple Guests00:41 Escaping the Corporate World: Eileen's Story04:04 Transitioning from Television to Consulting: Rob's Journey07:08 Building Strong Client Relationships and Trust09:35 Navigating Pricing Challenges13:07 The Importance of Adaptability and Pivoting26:10 Value Pricing and Constructing a Program28:44 Building a Solo Business and Hiring Specialists32:38 The Importance of Trust and Flexibility in Client Relationships39:36 Networking: Quality Over Quantity44:37 Authenticity

In this episode of the Corporate Escapee Podcast, Brett Trainor interviews Marcus Sheridan, author of 'They Ask, You Answer.' They discuss the concept of 'They Ask, You Answer' and how it involves meeting the needs and answering the questions of customers. Marcus emphasizes the importance of understanding the buyer's journey and being obsessed with the questions, worries, fears, and concerns of buyers. He also highlights the power of being a rule breaker and disruptor in the market, especially for solopreneurs and small businesses. The conversation also covers the importance of video in marketing, the types of videos every business needs, and the value of networking and outreach.Key TakeawaysThe 'They Ask, You Answer' approach involves meeting the needs and answering the questions of customers.Understanding the buyer's journey and being obsessed with the questions, worries, fears, and concerns of buyers is crucial.Being a rule breaker and disruptor in the market can give solopreneurs and small businesses a competitive advantage.Video marketing is powerful and can help businesses connect with their audience.Creating different types of videos, such as the 80% video, bio video, and product/service videos, can set a business apart.Networking and outreach should be sincere and focused on providing value to others.Being authentic and human in marketing efforts can resonate with the audience.Outsourcing video editing and utilizing tools like ScoreApp and PriceGuide.ai can simplify the video creation process.Networking can be done through sincere direct messages and thoughtful outreach.Being yourself and providing valuable content can help build a personal brand and connect with potential customers.Marcus Sheridan LinksWebsite: https://marcussheridan.com/LinkedIn: https://www.linkedin.com/in/marcussheridan/Sound Bites"They ask, then you answer means we're obsessed with the questions, the worries, the issues, the concerns, the behaviors of the buyers and we're willing to meet them where they are.""If you take these questions, worries, fears, issues, concerns, behaviors, whatever it is, and you, instead of ignoring them, you lean into them, now they can become your competitive advantage.""What's so wonderful about the disruptors and the rule breakers is because, you know, in every industry, you've got these rule makers, right. And they're just establishing the norms and everybody's following them. But then somebody comes along and they break the rules, right?"Chapters00:00 Introduction and Excitement for the Conversation00:45 Defining 'They Ask, You Answer'02:06 The Divide Between Sales Process and Buyer's Journey03:58 Pushing Buyers Through Processes vs. Answering Questions05:18 The Advantage of Being a Solopreneur06:23 Being Your Own Media Company and Answering Core Questions10:48 The Basics of Video Creation and Authenticity11:39 The Six Videos Every Business Needs16:24 Creating Different Types of Videos for Business Success20:33 Lead Generation Tools: ScoreApp and PriceGuide.ai23:07 Networking and Outreach Strategies25:12 The Importance of Authenticity and Being Human in Marketing28:31 Simplifying Video Creation with Outsourcing and Tools30:08 Building a Personal Brand through Valuable Content33:45 Conclusion and Contact Information

In this episode of the Corporate Escapee Podcast, host Brett Trainor interviews Paul Durelli, founder of Digital Kahuna, about his journey from the corporate world to entrepreneurship. They discuss the challenges of toxic work environments and the importance of personal development for solo business owners. They also explore the use of automation and AI tools to streamline workflows and improve efficiency. Paul shares insights on virtual assistants, documenting processes, and leveraging technology to scale a business. The conversation highlights the need for delegation, creativity, and effective communication in building a successful solo business.Paul Durelli LinksLinkedIn: https://www.linkedin.com/in/paul-durelli-86394343Website: digitalkahuna.com TakeawaysToxic work environments exist not only in the entertainment industry but also across corporate America.Delegating and orchestrating tasks to virtual assistants is an emotional and mental muscle that needs to be developed.Documenting processes and using tools like Loom can help streamline workflows and ensure effective communication with virtual assistants.Giving virtual assistants creative license can lead to surprising and innovative solutions.Building a well-oiled machine requires leveraging technology, delegating tasks, and fostering a collaborative and respectful work environment.Sound Bites"Toxic work environments exist across corporate America.""Flipping the switch, turning the tables on the whole situation.""Export the audio, export the text, and create a multi-sequence email using your voice."Chapters00:00 Introduction and Background02:52 Escaping Toxic Work Environments09:10 The Power of Automation and AI18:52 Delegating and Orchestrating with Virtual Assistants24:02 Documenting Processes and Leveraging Tools32:00 Fostering Creativity and Collaboration

In this conversation, Brett Trainor and Don discuss the topic of guest podcasting as a way to create awareness and grow your solo business. They share their strategies for getting on podcasts, including watching what people are podcasting about, commenting on LinkedIn posts, and finding topics that align with the show's theme. They emphasize the importance of understanding the target audience and tailoring the pitch accordingly. They also discuss the value of networking and asking for referrals to podcast hosts. Other tips include having strong opinions, being prepared with a good headshot and bio, and promoting the podcast episode after it's released. They encourage guests to be themselves and not be afraid of making mistakes or being imperfect. Overall, they highlight the power of human connection in podcasting.TakeawaysGuest podcasting is an effective way to create awareness and grow a business.Strategies for getting on podcasts include watching what people are podcasting about, commenting on LinkedIn posts, and finding topics that align with the show's theme.Understanding the target audience and tailoring the pitch accordingly is crucial for success.Networking and asking for referrals to podcast hosts can be helpful in getting guest opportunities.Having strong opinions, a good headshot, and a well-crafted bio are important for making a good impression.Promoting the podcast episode after it's released can benefit both the guest and the podcast host.Being authentic and embracing imperfections can make for a more engaging podcast episode.Human connection is a key factor in successful podcasting.Sound Bites"Look at what the audience is looking for, the much better success.""Throw in something about AI. Everybody wants to hear about AI stuff.""Give me something different, a different perspective, a different look."Chapters00:00 Introduction and Mixing Concoctions00:03 The Value of Guest Podcasting01:00 Strategies for Getting on Podcasts02:41 Researching the Show and Suggesting Topics07:12 Being Yourself and Providing Value16:15 Improving the Guest Experience20:32 Promoting the Podcast Episode23:10 Asking for Audio and Video25:44 Embracing Mistakes and Human Connection29:14 Conclusion

John Browning shares his journey from working at large financial firms to starting his own independent financial planning business. He emphasizes the importance of building relationships and providing value to clients. Browning also discusses the challenges of acquiring a small firm and the lessons he learned from that experience. He highlights the significance of networking and making introductions for others as a key strategy for finding new clients. In this conversation, John Browning and Brett Trainor discuss the importance of networking and building relationships in business. They emphasize the value of introductions and learning from others in networking groups, rather than focusing solely on sales pitches. John shares his experience of writing a book and starting a podcast as effective ways to share knowledge and build credibility. He also highlights the importance of outsourcing tasks that you don't enjoy or excel at, and the need for sales training when transitioning from corporate to entrepreneurship. John's LinksLinkedIn: https://www.linkedin.com/in/johnbrowningfinancialsolutions/Website: guardianrockwealth.com Book: https://a.co/d/iLeCDMMTakeawaysBuilding relationships and providing value to clients is crucial in the financial planning business.Acquiring a small firm can be challenging, and it's important to carefully consider contracts and agreements.Networking and making introductions for others is an effective strategy for finding new clients.Involving and communicating with your spouse or partner is essential when starting your own business.Transitioning from a corporate job to entrepreneurship requires a shift in mindset and approach. Networking is about making introductions and learning from others, not just exchanging sales pitches.Writing a book and starting a podcast can be effective ways to share knowledge and build credibility.Outsource tasks that you don't enjoy or excel at, and focus on what you do best.Sales training is important when transitioning from corporate to entrepreneurship.Be careful with contracts and seek legal advice to protect yourself in business.John Browning's website, podcast, and daily market update provide valuable resources for those interested in his services.Sound Bites"Build your best life, not your portfolio.""Be careful with contracts, they may not mean the same thing as in the corporate world.""You need somebody to complain to at the end of the day and somebody to celebrate your wins too.""I think that's where most networking groups go the wrong way is they see it as a leads group or a friends group that gets together to exchange stories or something like that. And I think it's introductions.""Yeah, it's definitely the anti sales sales pitch is counterintuitive, but it works a lot better.""I think that's one of the so the bulk of the rest of my business comes from there. People because I I believe that you put as much as you possibly can out there for free."Chapters00:00 Introduction and Background06:40 The Tipping Point and Leaving Corporate08:08 Lessons from Acquiring a Small Firm13:04 The Power of Networking18:12 Involving Your Spouse or Partner19:18 Transitioning from Corporate to Entrepreneurship21:11 The Power of Introductions and Learning in Networking23:17 Building...

In this episode of The Corporate Escapee podcast, we welcome Shannon, a seasoned project management and HR consultant who partners with CEOs in growing organizations. Shannon focuses on building infrastructure that drives business results through human performance. She shares her escapee journey from corporate to solo business owner, having been solo for two and a half years, with a clear vision of her ideal clients and the work she wants to pursue.Shannon shares her insights on the varied reputation of HR, emphasizing that most HR professionals take their roles seriously and are willing to face challenges head-on. Her eclectic career before going solo revealed her challenging nature and desire for results, leading her to realize that she didn't belong in the corporate world. The decision to go solo came after a job acquisition and a subsequent role that didn't fit.Initially, Shannon struggled with networking and selling her services. However, once she embraced her work with pride, she found people receptive and willing to help. She advises newcomers to remain flexible with their offerings and not get caught up in perfection.Shannon began with hourly work but soon realized it wasn't the right path. Now, she offers three types of engagements: emergency project management retainers, fractional engagements, and long-term retainers. She emphasizes the importance of building relationships and networking to establish trust and credibility. Partnering with other professionals and surrounding yourself with experts is key to success, she notes.Additionally, Shannon highlights the value of LinkedIn as a platform for networking and building a strong online presence. Join us as Shannon shares her journey, challenges, and valuable advice for fellow escapees.TakeawaysFocus on building infrastructure that drives business results through human performance.HR professionals take their roles seriously and are willing to take the heat for everything.Be flexible with your offerings and don't get caught up in having the perfect offering.Networking and being proud of what you do can lead to receptive and helpful connections. Hourly pricing may not be the best approach for solopreneurs offering specialized services.Building relationships and networking are crucial for establishing trust and credibility.Partnering with other professionals and surrounding yourself with experts in different areas can enhance your capabilities and provide better solutions for clients.LinkedIn is a valuable platform for networking and building an online presence.Quick Hits:"Building infrastructure that's gonna drive business results through human performance.""Focus on the ones that get it so you don't have to educate them.""HR professionals will take the heat for everything.""Hourly was not the path for me and the kind of things that I offer.""You get all the value, you get all the good stuff without the overhead or the unnecessary meetings.""Networking is really good for me. It helps people see that I'm not a threat to their business."Chapters00:00: Introduction and Current Work02:53: Challenging the Status Quo in HR07:58 Realizing the Need to Go Solo12:09 Building a Network and Finding Clients13:36 Embracing Discomfort for Growth16:59 Time Management and Work-Life Balance20:01 The Evolution of Offerings: From Hourly Work to Flexible Services20:54 Pricing for Results: Shifting the Focus from Hours21:44 The Power of Partnership: Building Collaborative Relationships22:16 Tactical Tips for Starting a Solo Business27:40 The Importance of Networking and Building Relationships36:01 The Empowerment of Setting Up an LLC

In this conversation, Brett Trainor interviews John Tyreman about his escapee journey and the benefits of podcasting for expertise-driven businesses. John shares his experience of transitioning from working in agencies to becoming a fractional marketing director and launching his own consulting business. He also discusses how he got into podcasting and the advantages it offers, such as building trust, generating leads, expanding networks, and creating endless content. In this conversation, Brett Trainor and John Tyreman discuss the value of podcasting for business growth. They emphasize the importance of providing value to both the audience and the business through the podcast. They also discuss the different podcast formats and how to choose the right one for your goals. They touch on the topics of strategy, operation, and marketing, and provide tips for finding the right topics and discovering channels for your podcast. They conclude by highlighting the importance of taking action and getting started with podcasting.TakeawaysPodcasting is a powerful tool for expertise-driven businesses to build trust and authenticity with their audience.Podcasts can generate leads through strategic promotion and partnerships.Podcasting allows for networking and creating connections with industry experts and potential clients.Podcast episodes can be repurposed into various forms of content, expanding the reach and impact of the original episode. Provide value to both the audience and the business through your podcast.Choose the right podcast format that aligns with your goals.Consider the strategy, operation, and marketing aspects of your podcast.Research topics that your audience cares about and use that to inform your content calendar.Find the right discovery channels to reach new listeners.Take action and get started with podcasting.Sound Bites"A podcast is a way for you to be more human with your marketing and be more authentic with your marketing.""Podcasting can absolutely lead to lead generation for expertise-driven businesses.""A podcast enables you to create endless content.""People like the human nature. We're over indexing more into real conversations.""Even if you have 10 listeners, if those 10 listeners represent your ideal clients, then that is absolutely a great investment.""If you're having great conversations and you bring a curious mindset, you can uncover layers deeper into your guests' experience."John's LinksWebsite: www.redcedarmarketing.com LinkedIn: https://www.linkedin.com/in/johntyreman/ Chapters00:00 Introduction and Overview01:18 John's Escapee Journey22:08 Creating Endless Content with Podcasting23:02 Providing Value to Your Audience and Business25:08 Choosing the Right Podcast Format26:14 Uncovering Deeper Layers in Conversations28:40 Keeping it Real and Providing Value29:37 Getting Comfortable with Hearing Yourself30:19 Focusing on Your Mount Rushmore Listeners33:48 The Importance of Strategy and Goals35:14 Considering the Host's Personality in Format37:18 Researching Topics for Audience Engagement40:18 Finding the Right Discovery Channels44:05 Finding Customers vs Finding Jobs45:10 Taking Action and Getting StartedKeywordsescapee journey, podcasting, expertise-driven businesses, trust, authenticity, lead generation, networking, content creation, podcasting, business growth, value, audience, strategy, operation, marketing, topics, discovery channels

In this episode of "The Corporate Escapee," I'm excited to share my conversation from Beau Billington's "Finding That Next Gear" podcast. Special thanks to Beau for allowing me to feature this insightful discussion.In the latest episode of "Finding That Next Gear," I had the pleasure of speaking with Brett Trainor, an inspiring entrepreneur on a mission to empower 10,000 Gen Xers to escape the 9-to-5 grind and find true freedom.

In this conversation, Brett Trainor interviews Paul Kuthe about the power of storytelling in business and entrepreneurship. Paul shares his journey of breaking free from the corporate world and using the power of story to help others do the same. He explains the seven parts of a successful story, including the hero, the problem, the guide, the plan, and the call to action. Paul emphasizes the importance of positioning oneself as the guide in the story and providing a clear plan for clients. He also discusses the transformation that occurs when the hero takes action and overcomes their problems. The power of storytelling lies in addressing the internal and philosophical problems of the hero. Brands should position themselves as guides, not heroes, in the story. This paradigm shift can transform the way businesses communicate and serve their clients. The seven parts of a story framework are: hero, problem, guide, plan, call to action, success or failure, and character transformation. Applying this framework can create a powerful narrative that resonates with the audience. Understanding the emotional and philosophical drivers behind a purchasing decision can help businesses connect with their customers on a deeper level.Paul's Contact Info:LinkedIn: https://www.linkedin.com/in/paul-kuthe-4b18308/Website: https://www.tributarycoaching.com/TakeawaysStorytelling is a powerful tool in business and entrepreneurship.Position yourself as the guide in your story and provide a clear plan for clients.Every successful story has seven parts: hero, problem, guide, plan, call to action, transformation, and outcome.Understand and address the external, internal, and philosophical problems of your clients.Empathy and competency are key in being an effective guide.Invite your hero to take action and provide transitional calls to action.Paint a picture of the positive results of working with you and the potential negative outcomes of inaction. Addressing the internal and philosophical problems of the hero is key in storytelling.Brands should position themselves as guides, not heroes, in the story.The seven parts of a story framework are: hero, problem, guide, plan, call to action, success or failure, and character transformation.Applying the story framework can create a powerful narrative that resonates with the audience.Understanding the emotional and philosophical drivers behind a purchasing decision can help businesses connect with their customers on a deeper level.Sound Bites"Story is the most powerful force one can wield to affect human behavior.""Comparing corporate with Shawshank Redemption and how eerily similar those two were.""I don't have a counseling degree, I don't have an MBA, but I've learned a lot along the way from some of the most exciting and sort of difficult classrooms that there is out there in the wilderness and in the business community running businesses and promoting those brands.""People don't buy things to satisfy that external problem... They move and take action because of those internal and philosophical problems.""Most brands accidentally end up positioning themselves as the hero of the story and they really need to be the guide.""Every story is really about how the hero transforms."Chapters00:00 Introduction and Background01:32 Breaking Free from Corporate Life08:13 The Myth of Work-Life Balance10:54 Finding Freedom and Building a Business15:36 The Seven Parts of a Successful Story20:05 The Guide's Plan and Call to Action23:18 Transformation and Success in Entrepreneurship24:09 The Power of Addressing Internal Problems25:16 Positioning Brands as Guides26:07 The Seven Parts of a Story27:38 Applying the Story Framework to Everyday Life28:13 Tailoring Messaging and Solutions to Customer Needs

Beau Billington, founder of The Free Agent, discusses the concept of fractional and interim roles in the corporate world. He explains that fractional roles offer extreme flexibility and are a fraction of a work week, allowing professionals to work with multiple clients at the same time. He also highlights the importance of finding the right fit between the free agent and the company. Beau shares that companies are starting to understand the value of fractional executives and are embracing this model. He mentions that the billing model for fractional roles can vary, but having a set number of hours per month with the flexibility to roll them over is becoming more popular. Beau also discusses the distinction between strategic and tactical fractional roles and how companies are looking for professionals who can do both. He shares his own journey of becoming an entrepreneur and starting The Free Agent. Beau Billington shares his journey of starting a fractional executive agency and provides insights on best practices for those considering a career in the fractional space. He emphasizes the importance of being entrepreneurial and transparent with family members about the risks involved. Beau also highlights the need to validate your value proposition and ideal client profile before launching your venture. He believes that the fractional space is just getting started and sees a growing demand for fractional executives as more companies prioritize work-life balance and seek expertise on a project basis. Beau envisions a future where a significant percentage of companies operate with a fractional workforce.Beau's Contact InformationLinkedIn: https://www.linkedin.com/in/beaubillington/Website: https://thefreeagent.com/ Key TakeawaysFractional roles offer extreme flexibility and allow professionals to work with multiple clients at the same time.Finding the right fit between the free agent and the company is crucial for a successful fractional engagement.Companies are starting to understand the value of fractional executives and are embracing this model.The billing model for fractional roles can vary, but having a set number of hours per month with the flexibility to roll them over is becoming more popular.There is a distinction between strategic and tactical fractional roles, and companies often look for professionals who can do both.Beau Billington shares his own journey of becoming an entrepreneur and starting The Free Agent. Being entrepreneurial and transparent with family members is crucial when starting a fractional executive agency.Validating your value proposition and ideal client profile before launching your venture is essential.The fractional space is just getting started, and there is a growing demand for fractional executives.Small businesses and mid-size companies can leverage fractional expertise to gain efficiencies and access talent they couldn't afford full-time.The future of work will see a shift towards a more fractional workforce, with companies prioritizing work-life balance and project-based expertise.Sound Bites"To me, the very essence of fractional is no wrapper, right? Like it's extreme flexibility.""Fractional is a fraction of a work week. It could be, you know, five hours a week, 10, 20, 35, etc.""The billing model we use is a hybrid of retainer and hourly.""I like solving problems and making introductions and connections.""It was about seven months before I got my first paycheck.""It can take a while, but it's really about having the ability to look back and take an audit of what you're doing well."Chapters00:00The Journey from Corporate to Entrepreneurship02:09Understanding Fractional Work and its Value06:10The Evolving Billing Model for Fractional Work08:12Embracing the Value of Fractional Roles18:13Navigating the Transition from Consulting to Agency Work29:00Challenges and Insights in Starting a Business29:36The Future of Fractional Work33:20Best Practices for Fractional Work and Career Transition

Jessie Schwartz is the founder of Strategic Packaging Partners, an organization that helps CPG and cosmetics companies maximize their packaging spend. She escaped corporate in 2019 and has since grown it into an agency that offers a range of services. Jessie shares her journey, discussing the challenges and opportunities she encountered along the way. She emphasizes the importance of leveraging your network, being creative, and staying curious in order to succeed as a contractor or fractional business owner. Jessie also provides insights into pricing strategies and meeting customer needs. In this conversation, Jessie Schwartz shares her advice for starting a business and the importance of setting up an LLC, getting legal services, and having the right insurance. She also emphasizes the need for a website and personal development in entrepreneurship. Brett Trainor highlights the importance of defining what you want and the flexibility of building a solo business. They both discuss the value of reading books and networking in the entrepreneurial journey. Overall, the conversation provides valuable insights and tips for aspiring escapees.TakeawaysStrategic Packaging Partners helps CPG and cosmetics companies maximize their packaging spend.Leveraging your network and being creative are key to finding clients and opportunities.Pricing strategies for contractors and fractional business owners can vary based on complexity and value.Meeting customers where they're at and providing the value they need is crucial for success.Being curious, adaptable, and willing to learn are important traits for contractors and fractional business owners. Set up an LLC for your business and avoid expensive services by going to the .gov site.Get legal services to review contracts and legal documents to protect yourself from unfavorable clauses.Consider different types of insurance, such as general liability and errors and omissions, based on your industry and risk level.Have a website, even if it's just a landing page, to establish an online presence and provide contact information.Invest in personal development and read books to enhance your skills and mindset as an entrepreneur.Network with others in your industry to make connections and learn from their experiences.Define what you want in your entrepreneurial journey and be open to evolving and growing your business.Manage your time effectively by scheduling tasks and prioritizing rest and self-care.Building a solo business offers flexibility and the ability to control your own growth.Jessica'e LinksLinkedIn: https://www.linkedin.com/in/jessie-schwartz-ms-62094416/Website: www.StrategicPackagingPartners.com Sound Bites"We come in and help you guys maximize your packaging so it delivers the most value to your consumers and your bottom line.""It was about 2010 or 2012 maybe that corporations in general started doing kind of rounds of layoffs.""Reaching out to people you've known in the past and just letting them know what you're doing is key.""Save yourself some headache. Set up an LLC on your own.""Legal services are helpful to review contracts and protect yourself from unfavorable clauses.""Consider different types of insurance based on your industry and risk level."Chapters00:00 Introduction and Overview00:50 Maximizing Packaging Spend for CPG and Cosmetics Companies01:21 From Corporate Escape to Entrepreneurship04:54 The Importance of Networking in Fractional Contracting08:21 Curiosity, Creativity, and Adaptability in the Contracting Space10:19 Navigating Pricing Strategies as a Fractional Contractor14:33 Meeting Customers Where They Are and Providing Value16:18 The Value of Subcontracting in Building a Business18:27 Navigating Contracts with Legal Services19:03 Understanding Insurance Coverage20:49 The Importance of Having a Website25:06 Building a Network and Making Connections28:18 Investing in Personal Development

Ashley Evenson shares her experience transitioning from burned out management consultant to becoming a fractional CMO. She secured her first client quickly and is excited to offer her expertise and elevate their marketing strategy. Ashley emphasizes the importance of being hands-on and not being above the work, which has been well-received by her clients. She also discusses the low risk and high value proposition of fractional talent for businesses. Ashley plans to have three income streams, including fractional work, speaking engagements, and workshops. She encourages others to trust the process and enjoy the journey.TakeawaysTransitioning from corporate to fractional work can be quick and successful with the right approach.Being hands-on and not being above the work is a valuable trait for fractional CMOs.Fractional talent offers a low-risk, high-value proposition for businesses.Having multiple income streams, such as fractional work, speaking engagements, and workshops, can provide financial stability.Trusting the process and enjoying the journey are key to finding fulfillment in the fractional world.Ashley's Links:LinkedIn: https://www.linkedin.com/in/ashleyevenson/ Website: https://www.aemarketingcollective.com/Sound Bites"Do not be above the work.""Trust the process. If you build it, they will come.""Fractional talent is the future."Chapters00:00 Introduction and Ashley's Current Work05:35 The Tipping Point: Deciding to Leave Corporate09:09 Getting Started in the Fractional Space25:07  Exploring Speaking Engagements28:06 Final Thoughts and Where to Connect with Ashley

SummaryIn this episode, Brett Trainor discusses the importance of networking for escapees and provides a four-part framework for effective networking. He emphasizes the need for a targeted approach and highlights the value of networking with referral partners. The four parts of the framework are: target, intro, offer, and ask. Trainor explains how to identify the right people to connect with, set the tone for the connection, communicate the problem you solve, and make a direct request for referrals. He also suggests offering a free strategy session as a way to add value to the networking process.TakeawaysNetworking is a critical technique for building a business as an escapee.A targeted approach is essential for effective networking.Networking with referral partners can be a powerful way to grow your business.The four-part framework for networking includes: target, intro, offer, and ask.Offering a free strategy session can add value to the networking process.Sound Bites"Networking is a core technique for building your business.""Referral partners and networking should be the core of your business development activities.""Seek advice, not feedback, when networking."

SummaryJake Stahl is a fractional CLO and a corporate escapee who helps companies onboard and train their salespeople. He also provides coaching on neurolinguistic programming to help salespeople and executives overcome mental blocks. He shares his journey of leaving the corporate world and transitioning into consulting and fractional work. Jake emphasizes the need to reframe the concept of fractional roles and highlights the importance of networking and building relationships for finding clients. The importance of referrals and targeted outreach in building relationships and generating business. The power of asking questions and showing genuine interest in others. The value of serving and adding value before selling. The benefits of referring clients to others when it's not in your lane. The approach to pricing as a fractional professional. An overview of Frac 2024, a conference dedicated to fractionals.Links:Jake Stahl LinkedIn: https://www.linkedin.com/in/jakestahl/  Jake's Website: https://jakestahlconsulting.com/FRAK 2024: https://fractionalconference.com/ TakeawaysFractional roles are valuable in helping companies onboard and train their salespeople.Coaching on neurolinguistic programming can help salespeople and executives overcome mental blocks.Networking and building relationships are crucial for finding clients in the fractional space.Reframing the concept of fractional roles can help organizations understand the value they provide. Referrals and targeted outreach are crucial in building relationships and generating business.Asking questions and showing genuine interest in others can lead to stronger connections and opportunities.Serving and adding value before selling can build trust and loyalty with potential clients.Referring clients to others when it's not in your lane can create value and strengthen relationships.Pricing as a fractional professional should be based on the value you provide and should not be discounted.Frac 2024 is a conference dedicated to fractionals, providing networking and learning opportunities for professionals in the industry.Sound Bites"I help salespeople and executives get past those mental blocks.""Frac Conference is one of the only conferences dedicated strictly to the Fractional Executive.""The referral is so important and maybe some super targeted outreach.""The secret weapon is really just getting them to ask you.""Don't tell them what you do. Because eventually if you serve them enough and you ask them enough questions and show interest, they're going to come back to you."

SummaryIn this episode of The Corporate Escapee I was a guest on the Lee Ann Pepper's Class Reunion Podcast recently and she was kind enough to allow me to share the discussion with my audience. I shared my journey from corporate America to becoming a corporate escapee. We discuss the challenges faced by GenXers in the corporate world, the rise of ageism, and the need for alternative career paths. I share my insights on fractional jobs and how they offer flexibility and freedom outside of the traditional corporate structure. I also talk about the importance of finding balance and prioritizing mental and physical health. The conversation highlights the need for GenXers to explore new possibilities and embrace a different approach to work.Key Links:Class Reunion YouTube Channel:Class Reunion Podcast: TakeawaysGenXers in corporate America are facing challenges such as ageism and limited career advancement opportunities.Fractional jobs offer a flexible alternative to traditional full-time corporate positions.Finding balance and prioritizing mental and physical health are important considerations when exploring new career paths.There are opportunities to monetize corporate experience and find fulfillment outside of the corporate structure.Exploring new possibilities and being open to change can lead to a more fulfilling and enjoyable career.TitlesEmbracing Flexibility and Freedom with Fractional JobsNavigating the Challenges of Corporate America as a GenXerSound Bites"There are opportunities to monetize corporate experience and find fulfillment outside of the corporate structure.""Finding balance and prioritizing mental and physical health are important considerations when exploring new career paths.""Fractional jobs offer a flexible alternative to traditional full-time corporate positions."

Today, we have a very unique guest, Jesse Cole is the owner of the baseball team, Savannah Bananas. And I believe he has the blueprint for Escapees (& businesses) to stand out and separate themselves from the crowd.When different is better than better, you want to make sure you are highlighting what makes you YOU. Get to know this passionate entrepreneur and learn what it takes for your startup to stand out.We'll talk about:How Jesse is changing baseball through differentiation [01:12]Constraints force creativity, but you learn by doing [05:19]The blueprint for becoming the ONLY [08:10]Own the problems [08:37]Create Noise [09:26]The 3 Loves [09:55]Why do you do what you do [10:53]Different is better than better [14:01]Make sure you develop raving fans [17:01]Why you should create the ‘Wow' factor [19:41]Focus on what you can control [24:43]What else Jesse is thinking about next [26:58]You have to keep pushing forward & do new things [29:40]Set aside time to think about the future [30:45]The one thing Jesse recommends [33:24]Resource Links:The Savannah Bananas Website (https://thesavannahbananas.com/)About Our Guest:Jesse Cole owns the baseball team, Savannah Bananas, which has currently sold out 32 straight games and has a waitlist in the thousands for tickets.Jesse is also the author of "Find Your Yellow Tux - How to Be Successful by Standing Out,” and the host of the Business Done Differently Podcast.Jesse believes to be successful you need to Stand Out and Be Different. He is passionate about creating attention, loving your customers more than your product, and loving your employees more than your customers.Get in touch with Jesse through his LinkedIn.If you liked this episode, please don't forget to tune in, subscribe, and share this podcast. 

In this conversation, Ethan Bull shares his journey of building Pro Assisting, a fractional executive assistant service agency, with his wife. They started the business in 2018 after leaving their corporate jobs. Ethan discusses the challenges they faced in finding their first clients and the importance of having a financial plan and resources before starting a business. He also highlights the benefits of fractional support and services for small and medium-sized businesses. Additionally, Ethan talks about the healthcare considerations and options for entrepreneurs, particularly in New York State. In this conversation, Ethan Bull discusses the role of executive assistants in the fractional space and the benefits of building a network of fractional C-suite executives. He emphasizes the importance of maintaining a consistent flow of new prospects while also building long-term relationships with clients. Bull also highlights the value of being a two-sided marketplace and the benefits of working with independent contractors. He shares insights on the chief of staff role and the unique support that executive assistants can provide to both billionaires and solopreneurs. Bull concludes by offering advice on networking, taking risks, and the compounding nature of small tasks in business.Ethan's Website: https://www.proassisting.com/TakeawaysEthan Bull and his wife run Pro Assisting, a fractional executive assistant service agency with 30 assistants and 60 clients across the country.They started the business in 2018 after leaving their corporate jobs and used various tactics to find their first clients, including leveraging their network and using LinkedIn.Having a financial plan and resources, such as a six to nine-month runway, is crucial before starting a business.Fractional support and services provide flexibility and cost savings for small and medium-sized businesses.Healthcare considerations for entrepreneurs vary by state, and it's important to research and understand the options available.Ethan and his wife started the Pro Assisting Academy in 2023 to help career-minded executive assistants future-proof their careers. The term 'executive assistant' in the fractional space can encompass various roles, including business partner, chief of staff, project manager, assistant/scheduler, and personal assistant.Building a network of fractional C-suite executives can be beneficial for sharing prospects and maintaining a consistent flow of new leads.Working as a two-sided marketplace, where assistants are compensated appropriately and have the opportunity to start their own businesses, can provide security and balance.Executive assistants can provide valuable support to both billionaires and solopreneurs, offering a range of services tailored to their specific needs.Networking, taking risks, and consistently performing small tasks can contribute to the success of a solopreneur or business owner in the fractional space.

In this episode, Brett Traynor shares a five-step plan to help listeners find their first customer while still working in a corporate job. He emphasizes the importance of having a second income stream and diversifying risk. The steps include checking your employment agreement, identifying the problem you will be solving, identifying your initial target market, reviewing and prioritizing your network, and developing your messaging, positioning, and initial offer. Brett also highlights the value of asking for advice and using the 20-10 strategy to engage potential customers. He encourages listeners to take action and learn from their mistakes.TakeawaysFinding your first customer while still in a corporate job can provide a second income stream and help diversify risk.Check your employment agreement to ensure there are no conflicts of interest.Identify the problem you will be solving and focus on a specific target market.Review and prioritize your network to find potential customers or connections.Develop your messaging, positioning, and initial offer to engage potential customers.Ask for advice and use the 20-10 strategy to have valuable conversations with your network.Take action and learn from your mistakes to gain confidence and understanding in your offering.