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Nearly 8 years, 400 episodes, and close to 30,000 monthly listens: Corey Kupfer shares how the DealQuest Podcast started as a solution to a real business problem, what the guest relationship strategy actually produces for a professional services firm, and why most podcasters quit before the compounding effect kicks in. In this milestone episode of the DealQuest Podcast, host Corey Kupfer hands the mic to his law firm partner Brian Meegan for a candid look inside nearly eight years of podcasting. Corey is an expert strategist, negotiator, and dealmaker with more than 35 years of professional deal-making experience, and the creator of the DealQuest Podcast. Brian Meegan is Corey's partner at Kupfer Law and a longtime member of Entrepreneurs' Organization, where the two originally met. WHAT YOU'LL LEARN: How a frustration with staying connected at scale led to a podcast now generating close to 30,000 listens per month, why the guest relationship is more valuable than the listener base for a professional services business, what "pod fate" is and why more than 85% of podcasts never reach 15 episodes, and the distinction between born dealmakers and situational dealmakers and why it matters for entrepreneurs who think deals aren't for them. ORIGIN STORY: The podcast started as a business problem. As the law firm grew, staying genuinely connected with clients, referral sources, and industry partners at scale became impossible. Authority marketing offered a path. An Entrepreneurs' Organization event in New York, where Gimlet Media founder Alex Bloomberg spoke candidly about starting a podcast company, made the medium click. The show launched in 2018 as Fueling Deals, rebranded to DealQuest about a year and a quarter in, and settled into the format it holds today: a defined open, a defined close, and everything in between is open conversation with no pre-prepared questions. KEY INSIGHTS: The three-part value model for a professional services podcast covers staying top of mind with your existing network, credibility and searchability when a prospect googles you, and actual search-driven client acquisition. All three have produced meaningful results for the DealQuest practice. The guest relationship is the most underestimated asset. Of approximately 300 guest interview episodes, the direct business and referrals from those guest relationships have outweighed what came from the broader listener base. The relationship starts from a place of value creation because the first thing Corey does is give guests access to a meaningful audience. Pod fate is real. More than 85% of podcasts don't reach 15 episodes. Corey's posture from the start was either commit to hundreds of episodes or don't start. Pick a medium you're genuinely energized by, because the energy in the conversation is not replicable with a format you find grinding. Born dealmakers and situational dealmakers are both real. People who treat dealmaking as an exclusive talent tend to opt out before they try. Deals can be learned, and there are structures where risk is easily managed. That's the premise behind Corey's talk called There's a Deal for That: any business challenge or opportunity has a potential deal solution worth at least considering. Perfect for entrepreneurs and business owners considering whether a podcast makes sense for their business, professionals thinking about authority marketing strategy, and dealmakers curious about what nearly 400 conversations about deals has taught someone with 35 years of deal-making experience. FOR MORE ON THIS EPISODE: https://www.coreykupfer.com/blog/episode400 FOR MORE ON COREY KUPFER https://www.linkedin.com/in/coreykupfer/ https://www.coreykupfer.com/ Corey Kupfer is an expert strategist, negotiator, and dealmaker. He has more than 35 years of professional deal-making and negotiating experience. Corey is a successful entrepreneur, attorney, consultant, author, and professional speaker. He is deeply passionate about deal-driven growth. He is also the creator and host of the DealQuest Podcast. Get deal-ready with the DealQuest Podcast with Corey Kupfer, where like-minded entrepreneurs and business leaders converge, share insights and challenges, and success stories. Equip yourself with the tools, resources, and support necessary to navigate the complex yet rewarding world of dealmaking. Dive into the world of deal-driven growth today! Episode Highlights with Timestamps [00:03:35] - The origin: Authority marketing, the scale problem, and why a podcast [00:06:45] - The Gimlet Media moment: How Alex Bloomberg's story made podcasting click [00:11:51] - Fueling Deals becomes DealQuest: The rebrand and format evolution [00:14:50] - Growth from 60-80 listens to close to 30,000 per month [00:18:26] - The lurker phenomenon: Why public engagement undercounts your real reach [00:20:28] - The three-part value model for a professional services podcast [00:23:06] - The guest strategy: Why guest relationships outperform listener reach [00:28:50] - Memorable guests and the deal stories that stuck [00:38:31] - Born dealmakers vs. situational dealmakers [00:44:05] - Final advice: Pick your medium, go deep, and commit for the long term Related Episodes Episode 327 - Solocast 71: Authority Marketing and How a Podcast Drives Deal-Driven Growth Episode 331 - Solocast 72: Deal-Driven Growth Strategy for Business Owners Episode 339 - Solocast 74: Equitizing Key Employees and Succession Planning Strategies Episode 351 - Solocast 77: Deal Structures and Strategic Growth Planning Keywords/Tags: DealQuest Podcast 400 episodes, authority marketing podcast, podcast for business development, deal-driven growth, professional services podcast strategy, B2B podcast strategy, staying top of mind at scale, guest relationship strategy, pod fate, Corey Kupfer, dealmaker mindset, born dealmakers situational dealmakers, business podcast milestone, there's a deal for that, Fueling Deals DealQuest rebrand, entrepreneur podcast strategy, M&A podcast, business growth through deals
Can you imagine a life where you work four hours a week and still achieve all your goals? Sounds unreal, right? Through our exploration of Tim Ferriss' game-changing book, The 4-Hour Workweek, we discover that this dream can be a reality. We break down the concept of lifestyle design, which is consciously crafting your life to reflect your values and passions. Inspired by the story of Alex Bloomberg, founder of Gimlet Media, we see how this radical shift from being an employee to a successful entrepreneur can be a reality for you.To help you transition into this 4-hour workweek, we share insights on leveraging technology to maximize productivity and minimize workload. Following Ferriss' approach to skill acquisition, we dig into how deconstructing complex tasks into critical components and using AI and virtual assistance can make your work life efficient. We also discuss the concept of "mini-retirement," which allows you to enjoy life at its prime, defying the traditional retirement norms. The use of AI to fast-track information digestion also finds a place in our conversation.Embracing lifestyle design and working smarter, not harder, is the new mantra for a fulfilling life. We reflect on the potential benefits and challenges associated with mini-retirements and offer advice on how to plan for one. The idea is not only to live a life that aligns with your values and passions but also to make it inspirational for others. So, get your headsets ready, and let's embark on this journey towards a more intentional and fulfilling lifestyle.Support the showCheck us out and send us a message on our instagram, Tik Tok and Youtube platforms @the.needle.moverswww.theneedlemovers.xyz
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Everyone's favorite Tuesday-Adjacent podcast is back to get a little meta as we talk about podcasts becoming tv shows and tv shows about podcasts trying to become podcasts companies......or something. We start with the new Zack Braff show Alex Inc., where we struggle with our feelings about Zack Braff, teenage magicians, family comedies, and 401Ks. Get the sco op on the upcoming Hatewatch With Us adaptation including episode synopses, the dream cast, and other hot details. Then we move on to discussing the idea of adapting podcasts into television. We ponder deep questions like which podcasts are television worthy, what podcasts would we hate to watch, and play our favorite game Listen to Kirstie and Kelsey Google. Our main take away was Zack Braff isn't great, ABC needs to stay in their lane, and Roman Mars and Kevin McCloud should face off in a competitive reality show. Send in your pitch package for the Hatewatch With Us TV Adaptation! Best one gets pitched to Hulu. We're members of the Thought Bubble Audio Network. Find us at: www.thoughtbubbleaudio.com @thoughtbubblefm www.hatewatchwithus.com
Hosts Colin Flynn and John M. Craig talk about how Feminism and Porn impact the life of an Uber driver. Also: Wu-Tang Clan, Atrial Fibrillation, AFib, arrhythmia, cardioversion, cardiology, running, marathoning, 5k race, Spring Lake 5, Mom jeans, Mom bod, feminist, feminism, Bob Barker, The Price is Right, Punching Up, Woke, Being Woke, Staten Island, Lincoln Center, Maninist, Meninist, Humanist, Humanist Maximist, Porn, Chatterbox, Live Cams, Bruce Jenner, Edward R. Murrow, The National Enquirer, NAACP, The Wage Gap Myth, Tribalism, Gun Control, The Second Amendment, Suprem e Court, Gimlet Media, Alex Bloomberg, Science Verse, Gary Cleck, District of Columbia vs. Heller, Fuck You I Like Guns, AgingMillenialEngineer.com, Ridgewood, NJ, Omaha, Offutt Air Force base, well-regulated militia, Jeff Sessions, Cannabis, Denver Co., 16th Street Mall, Bob Marley, Jeremy Lopez, Lopez Radio, Hipster, Fauxmanist, Man Bun, Rape Vigil, Urban Dictionary, Stroke, The Olympics, Skeleton, Adam Rippon, Black Widow, The Avengers, Scarlett Johansen, Black Panther, The Shape of Water, Uber, Three Billboards Outside Ebbing Missouri, Mento Park Mall Edison, NJ, Lady Bird, Splash, Michael Shannon, Blade Runner, Route 35, Van Dyke, ACLU, tipping, karma, ADD, AHDD, Trader Joe's, Briggs Meyer, Dyslexia, Wonder, Owen Wilson, Julia Roberts, Mandy Patinkin, Marijuana, Uber Eats, Rutgers University, Edibowls, Chipotle, Plano TX, Fareway Stores, fatherhood, parenting teens, Iowa, New Jersey, New York, NYC.
Today’s guest is Bryan Orr from Podcast Movement: Sessions. Bryan's podcasting story: Bryan got into podcasting doing a typical interview show around small business. He found he was getting bored listening to his own content. Some guests were great and the application was strong but it wasn’t grabbing attention the way shows like 99% Invisible and This American Life had done. He had a real discontent with what he was producing, so he began Mantastic Voyage with his brother. Now he does more of a narrative style with Podcast Movement: Sessions. It’s not quite storytelling, but synthesis: synthesising information into a story. Define narrative: A narrative is anecdotes, so descriptions of things that happened, plus emotions or moments of reflection. If you take something that is an occurrence and add in elements of reflections or emotion into it, that can become a narrative. Another way to describe a narrative is to raise questions but be much more slow to answer them using occurrences or a sequence of events. In a question based podcast the host would ask a question and the guest would answer it. But in a narrative based podcast you explore the answer, and you find it by weaving through a set of occurrences. The pros and cons: A good reason to have a narrative of any kind is if you are wanting to make an emotional connection. If you have no interest in emotion whatsoever, making an emotional connection or getting people’s emotions to rise and fall, then don’t do a narrative. If all you’re wanting to do is simply express information and have information absorbed, then narrative doesn’t make sense. But Bryan challenges anyone who says that all they’re doing is relaying information because information is absorbed when it’s attached to emotion. If we have no relationship to information given to us then you’ll have a tough time remembering it. But if you can attach information to an emotion, then you’ll remember it. Humans are hard-wired for story. As soon as you hear a story, you’ll listen to it. The only reason to decide not to do it is if you don’t have the time, the discipline or a subject matter that has any emotion whatsoever. If you don’t have any time, if what you’re wanting to do is simply create a content machine and not actually go through and edit and write, then don’t do narrative. Narrative requires a great amount of effort on the front, middle and back end in order to pull it off. It requires a time investment a lot of people don’t have, and for certain niches, it may not be worth it. The steps required: The steps required depends on the type of narrative podcast you’re doing. Some are content-centric. For example, Podcast Movement: Sessions is content centric. Take the content that you already know you want to talk about and find the best story you can from within that. It’s easier than starting from scratch. Fiction podcasts start from scratch and are much more difficult because they centre around really good writing. First, distill one idea, even if it’s a content-centric podcast. Figure out what the one idea is that everything you’re doing is surrounded around. Think about how you want the podcast to sound: intense, mysterious, funny. How do you want it to sound generally speaking? Then start to lay it out on a timeline. What are some pieces you can fit in, and then see the gaps that need effective narration or sound clips to augment it. Bryan's editing process has evolved over time as he has used different programs and learned to be a better podcaster over time. His process is to record the audio and load it into Reaper, which is non-destructive software so you can make changes and go back later not having lost the original take. He will then go through and log the tape using markers, making notes at significant points. Brian uses brown, green or red markers: red says ‘no way to use it’, green says ‘definitely going to use it’ and brown says ‘maybe’. Then, aggressively hack it because it’s non-destructive so he can get it all back later if he wants. He will then assemble the piece with all the narration and extras, then do a final edit where he makes it even tighter, and then he does the scoring which is adding the music. The timeline also helps in the editing. Loosely, you will know generally the points you want to hit, maybe 6 points. As you log the tape you find the specific things that you want so you fill in the timeline with the specifics, adding more detail until get to a really tight story. Bryan says you can still create a good podcast even if you don’t know where you’re going, but it will take more time. It’s better if you have the general outline of where you want to end up and how you want it to sound before you start. The interviews: In Podcast Movement: Sessions the main topic for each episode is the main speaker. Then Bryan weaves in interviews and discussions with other people as well as his own narrative comments. He works ‘in the tape’ a lot. That means he goes through the tape a lot to find some areas that are really strong, and some areas that are weak. It’s nice to have balance from other voices when you have areas that aren’t so strong, that don’t stand on their own that well. Bryan turns on a recorder when anyone is willing to talk to him. He has a mobile set-up and does a cell phone interview for the secondary voices. The point of these sections is to create some balance so the audio quality can be less than that of the main interview. He emphasizes the need to get a lot of tape. You never know what you’re going to get, sometimes you’ll get great stuff from unexpected places. The ethos of a one-take interview show doesn’t translate into narrative because the whole interview won’t necessarily be strong. The cutting room floor: Bryan uses a list of questions to ask himself to make sure he’s not missing anything in the editing process. Is there an idea of place? Is there emotional balance? Are there ups and downs? In the timeline you can mark this with up arrows and down arrows. Is the story bouncing or falling flat? What are the stakes? What is at stake in the story if the subject if the narrative doesn’t go the way that you hope it goes? Establish that early on. Look at your story and if it happens just like someone expects it to happen then it’s not a good story. It has to have some element of the unexpected to it. Rob Rosenthal of the House Down Podcast says use your best tape first, and Bryan follows this advice. Figure out a way to take some of your most engaging audio and use it early on. It creates draw into the story and interest in the story. It establishes the ‘why you should care’ factor. Be conscious that whatever you end the story on is what you’re leaving people with. It’s ok to leave it unclosed. Good modern storytelling very rarely has grand summation, however it does have something that you want to leave the audience with and they’re very intentional about that. Whatever it is that you’re doing with your narrative, you want to make sure you’re conscious of that. As for out-takes, if it’s good, clip it so you can have it later. If it’s topical and interesting, save it as a clip and maybe you’ll use it later. Transitions: Bryan advises you think of the mood and emotion, make sure the timing is appropriate, give people enough time to digest what just happened and then transition them emotionally into what’s about to happen next. Music is a huge part of that. Ira Glass says This American Life uses ‘plinky’ music. The biggest mistake people make getting into narrative is they just use the wrong music. Music for sound and transitions is not the same kind of music that works if you’re doing an interview podcaster type of intro. Pick music that is very understated and simple and mood appropriate to what’s going on. Usually it’s fairly neutral, even for sad scenes. Tracking is the name for the cutting of those little narrations in between pieces. What works nice is to not only introduce the next thought, but do some of their talking for them so that the narrations aren’t literally just introducing the next idea. Resources: Listen to really great narrative podcasts. The RadioTopia podcasts are great examples of narrative podcasts: 99% Invisible, The Memory Palace, The Illusionists, Kitchen Sisters, Lost and Found Sounds. That will give you a feel for what is good, it helps you obtain good taste. You have to actually enjoy it yourself. If you’re not passionate about stories at all, it won’t work. Listen to podcasts that specifically talk about how to do narrative. How Sound by Rob Rosenthal is the best one around, or Out on the Wire by Jessica Abel. Also look into Alex Bloomberg’s storytelling workshop on Creative Live. Go to the Third Coast Festival in Chicago, where the world’s best audio storytellers go to meet and learn to each other. Transom.org and Airmedia.org are good places to go. Look into Smart Sound, which you can use to create your own music tracks and make them exactly what you want them to be. It’s not cheap but it’s a good resource. The takeaway: Just do it. Do it even if you’re never planning on publishing it. Start with your family, start with the stories you can tell about yourself, and sit in front of the microphone and work on editing it. You can’t read your way into becoming a good storyteller or a good editor. Just get started and you’ll find once you put in some hours you’ll be good. If you’re going to do narrative, you can’t outsource it. You are going to have to learn how to do it all. Bryan strongly suggests getting in and learning every step of how to do it. Cutting your own tape, doing your own logging, learning how to write your narrations, learning how to write your own music. If you want more from Bryan you can find him at PodcastMovement.com
Episode Show Notes jeffsanders.com/139 Learn More About the Show The 5 AM Miracle Podcast Free Productivity Resources Join The 5 AM Club! Connect on Social Media Facebook Group • Instagram • Twitter • LinkedIn Episode Summary How would you describe yourself in terms of your own productivity? This week's episode of The 5 AM Miracle Podcast features an interview with Paul Minors, host of The Productivity Podcast, and self-described Jedi Master of productivity. I talk to Paul all about energy, caffeine, and a few of Paul’s most effective tools for staying productive all day long. Resources Mentioned in the Show Join The 5 AM Club [and download my free Daily Rituals Habits Tracker] PaulMinors.com [Paul’s website] The 7-Day Productivity Plan [by Paul Minors] The Productivity Podcast [hosted by Paul Minors] How to be Productive: An In-Depth Guide [by Paul Minors] Start with Why [book by Simon Sinek] Smart Passive Income Podcast [hosted by Pay Flynn] Sunrise Calendar [Paul’s calendar system] Todoist [digital task manager] Trello [digital task manager] Evernote [online note taking application] Asana [task manager for teams] The 5-Minute Journal [iOS app] The Fizzle Show Podcast [hosted by Corbett Barr and Chase Reeves] Start Up Podcast [hosted by Alex Bloomberg and Lisa Chow] Reply All Podcast [hosted by PJ Vogt and Alex Goldman] The #AskGaryVee Show Podcast [hosted by Gary Vaynerchuk] Hardcore History Podcast [hosted by Dan Carlin]