Podcast appearances and mentions of alex bonilla

Alex Bonilla, an ecommerce brand builder and the founder of Delta Brands. Alex is a true operator behind the scenes, someone who's been in the trenches building and scaling direct-to-consumer brands, especially in competitive markets where attention is everything.He's not just talking theory — he's actively building brands that successfully acquire customers outside of Amazon, and then turn that traffic into profitable growth.Highlight Bullets> Here's a glimpse of what you would learn…. Evolution of TikTok Shop dynamics from 2024 to the present.Shift from organic virality to a competitive, pay-to-play environment.Importance of strategic creator partnerships and content management.Implementation of affiliate live strategies for consistent sales.Building and maintaining relationships with creators, including retainers.Training creators on content quality and engagement metrics.Advertising strategies, including GMV Max and manual campaigns.Team structure for managing TikTok Shop operations.Recruitment and contracting strategies for creators.Future of social commerce and the need for multi-platform strategies.In this episode of the Ecomm Breakthrough podcast, host Josh Hadley interviews Alex Bonilla, founder of Delta Brands, about scaling eCommerce businesses using TikTok Shop. Alex explains how the platform has shifted from an organic, mass-sampling approach to a competitive, pay-to-play environment. He shares strategies including affiliate live selling, creator retainers, and controlled virality. Alex also discusses training creators on retention metrics and hooks, optimizing TikTok ads, and using slideshows to drive Amazon sales. The episode concludes with advice on building creator relationships, assembling a specialized team, and diversifying across emerging social commerce platforms.Here are the 3 action items that Josh identified from this episode:Build a Core Creator System (Not One-Off Virality) Focus on 10–30 trained creators on retainers, run consistent affiliate lives, and engineer predictable sales instead of chasing viral hits. Train Creators Like a Sales Team Teach hooks (first 6–8 seconds), retention targets, and strong CTAs—then create feedback loops to continuously improve content performance. Use Ads to Scale What Already Works Start with GMV Max to find winning content, then shift to manual campaigns to double down on high-performing videos and maximize ROI.Timestamps:00:00:00 Introduction and Creator DevelopmentAlex discusses the importance of nurturing new creators and building them into brand advocates through support and training.00:00:29 Podcast Introduction & Guest BackgroundHost introduces the Ecomm Breakthrough podcast, Josh Hadley, and guest Alex Bonilla, highlighting Alex's eCommerce experience.00:02:12 TikTok Shop Evolution & Current LandscapeDiscussion on how TikTok Shop has shifted from easy virality and mass sampling to a more competitive, pay-to-play environment.00:03:36 What's Working on TikTok Shop in 2024Alex explains that old strategies no longer work and emphasizes the need for updated approaches as TikTok Shop matures.00:05:52 Affiliate Live Strategy & Inventory ManagementAlex shares how affiliate live streams help control virality, manage inventory, and maintain creator relationships.00:08:27 Retainer Model for Top CreatorsAdvice on putting high-performing creators on retainers for consistent content and negotiating video rights.00:10:09 Sampling & Creator Outreach EvolutionAlex describes being more selective with sampling and how established brands attract higher-quality creators organically.00:11:24 Building a Core Team of CreatorsFocus on maintaining a smaller, high-performing team of creators on retainers, rather than mass sampling.00:13:27 Homegrown vs. Recruited Creator TalentDiscussion on the value of developing loyal creators versus recruiting established talent from other brands.00:16:17 Training and Supporting CreatorsAlex details how he educates creators on retention metrics, hooks, and video structure to improve performance.00:19:41 Key TikTok Video Metrics & Content TipsExplanation of retention rate benchmarks and practical tips for creators to increase video engagement and virality.00:21:20 Optimizing GMV Max Ads with Retention DataHow to use TikTok ad analytics to identify and promote high-performing videos, including manual campaign hacks.00:23:15 Manual Ads, Spark Ads, and External TrafficAlex discusses experimenting with manual ads, Spark ads, and driving traffic to Amazon/Shopify for additional touchpoints.00:24:49 Team Structure for TikTok Shop SuccessBreakdown of Alex's team roles, including customer service, inventory, GMV Max optimization, creator recruitment, and community management.00:27:21 Recruiting and Managing Creator RelationshipsHow to structure deals with creators, manage retainers, and protect against underperformance with contract clauses.00:31:04 Slideshow (Carousel) Strategy on TikTokExplanation of using slideshow posts for organic reach and Amazon sales, including compensation models and content monitoring.00:34:22 Future of Social Commerce: Facebook, Instagram, YouTubeAlex forecasts the rise of social commerce on other platforms and advises brands to diversify beyond TikTok.00:36:46 Comprehensive TikTok Shop Strategy RecapEmphasis on leveraging all TikTok content types and replicating successful strategies across other social platforms.00:38:00 Three Actionable Takeaways for Brand OwnersHost summarizes key actions: build creator relationships, develop a specialized team, and focus on off-Amazon demand creation.00:39:50 Raising Prices Through Off-Amazon DemandDiscussion on how social commerce enables brands to increase prices and reduce reliance on Amazon's ecosystem.00:41:27 Final Thoughts on Amazon Changes & Social CommerceAlex shares how social commerce mitigates Amazon's challenges and allows brands to thrive despite platform changes.00:42:59 Book Recommendations & InspirationAlex lists influential books, especially “10x is Easier Than 2x,” and how it shaped his TikTok strategy.00:44:05 Favorite AI Tools for Content CreationAlex mentions using AI video tools (e.g., Vo3) for scalable, high-quality content across platforms.00:45:28 Industry Influencers to FollowAlex recommends following Josh Hadley, Fernando Campos, and the Limited Supply podcast for eCommerce insights.00:47:41 Contact Information & ClosingAlex shares how listeners can reach him for TikTok Shop strategies and the episode concludes.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comTools and Websites  "TikTok Shop": "00:01:41"  "GMV Max Ads": "00:21:20"  "

Hear what we thought of all of Season 1 of “Adventure Time: Fionna and Cake”! Spoilers for all 10 episodes of the season within. Hosts this week: Dylan Hysen, Michelle Anderer, & Alex Bonilla.

Hear what we thought of all of Season 1 of “Adventure Time: Fionna and Cake”! Spoilers for all 10 episodes of the season within. Hosts this week: Dylan Hysen, Michelle Anderer, & Alex Bonilla.

For believers in Christ to meet the demands of the extraordinary time that we are living in it is essential to walk and live in the destiny that God has prepared for each of His people. Pastor/Apostle Alex Bonilla joins Raven's Heart to provide a deeper understanding of the Biblical concept of destiny, how to find our destiny, and how to walk and live in the destiny that God has prepared for us. Hosted on Acast. See acast.com/privacy for more information.

We talk through everything in Dead End: Paranormal Park's big season from the big lore moments to more great queer representation. Hosts this week: Dylan Hysen, Delaney Stovall, & Alex Bonilla. Timestamps for the podcast: 0:00 – Introduction 2:05 – […]

Empezamos la temporada con ganas! Tras el estreno, volvemos menos de 24 horas después, y lo hacemos con uno de nuestros referentes, nunca mejor dicho. Nos visita Alex Bonilla, de Basketball Reference, una de nuestras "biblias", con motivo del lanzamiento del nuevo Podcast de Sports Reference "For your reference"

We tabletop football gamers use Pro Football Reference with startling frequency, either to prepare for replay projects or get ideas for them. Alex Bonilla is one of the football minds behind PFR. He joined the Sports Reference family of data brands in March 2018. Since then he's parsed more data than many, and he's got some great tips on how to use the site. Discount code: Use APBA20 to receive 20% off an annual subscription to Stathead advanced sports research tools. Register here: https://bit.ly/3TMvklY Pro Football Reference: https://www.pro-football-reference.com/ Stathead Football: stathead.com/football Video version: https://youtu.be/BoURIrIW-OI Interview conducted Wednesday, Sept. 7, 2022.

It's part 2 of our Owl House & Amphibia Top 10 Episodes extravaganza! We rank each of our Top 10 Amphibia episodes of all time. Hosts this week: Dylan Hysen, Michelle Anderer, & Alex Bonilla. Our lists (Spoilers!): Michelle's Amphibia […]

We talk about everything from the new Netflix show Dead End: Paranormal Park including the show's wonderful queer representation and interesting mythology! Hosts this week: Dylan Hysen, Delaney Stovall, & Alex Bonilla. Timestamps for the podcast: 0:00 – Introduction 1:30 […]

The Amphibia crew shares their reactions and all their thoughts on the Amphibia series finale episodes “All In” & “The Hardest Thing”. Hosts this week: Alex Bonilla, Michelle Anderer, & Aly Martin. Timestamps for the podcast: 0:00 – Introduction 1:32 […]

Hear what we thought of the recently released Hilda movie, Hilda and the Mountain King! Hosts this week: Dylan Hysen, Michelle Anderer, & Alex Bonilla. Timestamps for the podcast: 0:00 – Introduction 2:00 – Overall Hilda Movie Thoughts (Spoilers) 17:00 […]

Hear what we thought of the recently released Hilda movie, Hilda and the Mountain King! Hosts this week: Dylan Hysen, Michelle Anderer, & Alex Bonilla. Timestamps for the podcast: 0:00 – Introduction 2:00 – Overall Hilda Movie Thoughts (Spoilers) 17:00 […]

We had a lot to talk about from Centaurworld's big second season and the show as a whole as we get into that big finale, all the songs, and more! Hosts this week: Dylan Hysen, Aly Martin, & Alex Bonilla. […]

This is my 2nd conversation with Alex and it is always a pleasure speaking with him. He is a man of magic. I can see greatest coming his way. He has a comic book and he has great actors, actresses and models for his comic characters. Alex is incredible. He will be attending Megacon with a few of his comic characters on August 14, 2021 and on August 22, 2021 he will be attending the Family Expo with two of his newest comic characters. I know this is super exciting for him and all his comic characters. We spoke about me being one of his characters and it was a really funny story and now I am one of Alex comic character as Incredible Woman. You will hear all about it. Alex is not only a CEO he also helps the homeless and that is so super awesome. He loves helping people and making their lives a little easier. Alex has a heart of gold and it's a pleasure knowing him and working with him. You can check out his comic characters on all of Alex's social media Facebook, Instagram and Twitter - his social media handle is ABComics United. Go find him and follow.

After having seen the entire great first season of Invincible, we take turns drafting our ideal teams with heroes from the show! Hosts this week: Dylan Hysen, Aly Martin, & Alex Bonilla. Timestamps for the podcast: 0:00 – Introduction 3:30 […]

We talk all about our reactions and thoughts to Book 4 of Infinity Train after diving into a bunch of recent animated releases we’ve been checking out. Hosts this week: Dylan Hysen, Michelle Anderer, & Alex Bonilla. Timestamps for the […]

We talk all about our reactions and thoughts to Book 4 of Infinity Train after diving into a bunch of recent animated releases we’ve been checking out. Hosts this week: Dylan Hysen, Michelle Anderer, & Alex Bonilla. Timestamps for the […]

We talk all about our reactions and thoughts to Book 4 of Infinity Train after diving into a bunch of recent animated releases we've been checking out. Hosts this week: Dylan Hysen, Michelle Anderer, & Alex Bonilla. Timestamps for the […]

We talk all about our reactions and thoughts to Book 4 of Infinity Train after diving into a bunch of recent animated releases we’ve been checking out. Hosts this week: Dylan Hysen, Michelle Anderer, & Alex Bonilla. Timestamps for the […]

In Episode 17 of RBaseball Weekly (the weekly podcast from the baseball subreddit), Andy, Martin, and Mazz record their live reactions to Musgrove making history, then Louis and Mazz chat about Lance Lynn's strong performance, a controversial walk-off, and give some props to some AL Central rookies. Then the Dodgers Power Ranker, Shane, joins Louis in previewing the upcoming Dodgers-Padres series. Finally, Mazz sits down with Alex Bonilla of Sports Reference to chat about new Baseball Reference features, fun tidbits, and other Easter eggs around the site. 21:21 - Dodgers/Padres Preview 41:41 - Interview with Alex Bonilla NOTES: Minor Leaguer and Potato Story in Episode 10: https://anchor.fm/rbaseball-podcast/episodes/Episode-10---Interview-with-Dan-Szymborski---The-Minor-Leaguer-and-the-Potato---Tatis-Extension--Tebow-Retirement--Other-Signings-eqocpj

Hear all our thoughts on the latest Disney princess film Raya and the Last Dragon after we go through a bunch of recent animated releases! Hosts this week: Dylan Hysen, Aly Martin, Alex Bonilla, & April Collins. Timestamps for the […]

Hear all our thoughts on the latest Disney princess film Raya and the Last Dragon after we go through a bunch of recent animated releases! Hosts this week: Dylan Hysen, Aly Martin, Alex Bonilla, & April Collins. Timestamps for the […]

Hear all our thoughts on the latest Disney princess film Raya and the Last Dragon after we go through a bunch of recent animated releases! Hosts this week: Dylan Hysen, Aly Martin, Alex Bonilla, & April Collins. Timestamps for the […]

Hear all our thoughts on the latest Disney princess film Raya and the Last Dragon after we go through a bunch of recent animated releases! Hosts this week: Dylan Hysen, Aly Martin, Alex Bonilla, & April Collins. Timestamps for the […]

Alex Bonilla, Michelle Anderer, Aly Martin & Steve Zec discuss the latest 8 episodes of Amphibia, from “Scavenger Hunt” to “A Day at the Aquarium”.

Alex Bonilla, Michelle Anderer, Maddie Potter & April Collins give their reactions and breakdowns of the final two episodes of Infinity Train Book 3: “The Origami Car” and “The New Apex”. Please check out https://blacklivesmatters.carrd.co/ for ways to support Black […]

Alex Bonilla, Michelle Anderer, Maddie Potter & April Collins give their reactions and breakdowns of the final two episodes of Infinity Train Book 3: “The Origami Car” and “The New Apex”. Please check out https://blacklivesmatters.carrd.co/ for ways to support Black […]

Alex Bonilla, Michelle Anderer, April Collins & Maddie Potter discuss grief, trauma, cults and more in this week’s discussion of Book 3 of Infinity Train, covering the episodes: “The Campfire Car”, “The Canyon of the Golden Winged Snakes Car” and […]

Alex Bonilla, Michelle Anderer, April Collins & Maddie Potter discuss grief, trauma, cults and more in this week’s discussion of Book 3 of Infinity Train, covering the episodes: “The Campfire Car”, “The Canyon of the Golden Winged Snakes Car” and […]

Alex Bonilla, Michelle Anderer, Ally Martin & Steve Zec discuss how Season 2 of Amphibia has gone so far, covering the whole season up to “Marcy at the Gates”.  

Alex Bonilla, Michelle Anderer, Maddie Potter and April Collins break down Simon, Grace and the rest of Infinity Train‘s first 5 episodes of Book 3 (Cult of the Conductor).

Alex Bonilla, Michelle Anderer, Maddie Potter and April Collins break down Simon, Grace and the rest of Infinity Train‘s first 5 episodes of Book 3 (Cult of the Conductor).

The creator of comic book ANTIOCH is very creative. He has been in the comic world since he was 17 years old. He is always looking for models to be comic characters. This may be your opportunity.

We play a Miraculous Ladybug themed version of Family Feud! Dylan Hysen hosts as Delaney Stovall leads the Lady Bloggers with members Alex Bonilla, Steve Zec, & Needle, and April Collins leads the Hawk Daddies with members Sarah Dolman, Michelle […]

We play a Miraculous Ladybug themed version of Family Feud! Dylan Hysen hosts as Delaney Stovall leads the Lady Bloggers with members Alex Bonilla, Steve Zec, & Needle, and April Collins leads the Hawk Daddies with members Sarah Dolman, Michelle […]

Alex Bonilla of Pro-Football-reference.com joins Ken to discuss the vast amount of information available on the site, new advanced stats, and search functionality. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/filmstudy/support

Alex Bonilla, Dylan Hysen, Michelle Anderer & Ally Martin discuss the first Adventure Time: Distant Lands special, “BMO”, and our new expectations for the future Distant Lands specials.

Alex Bonilla, Dylan Hysen, Michelle Anderer & Ally Martin discuss the first Adventure Time: Distant Lands special, “BMO”, and our new expectations for the future Distant Lands specials.

Dylan Hysen, Michelle Anderer, Steve Zec, & Alex Bonilla talk about everything from Summer Camp Island’s 2nd Season (Episodes 41-60) on HBO Max!

Dylan Hysen, Michelle Anderer, Steve Zec, & Alex Bonilla talk about everything from Summer Camp Island’s 2nd Season (Episodes 41-60) on HBO Max!

Dylan Hysen, Michelle Anderer, & Alex Bonilla dive into a lot of topics from the end of Craig of the Creek Season 2, episodes from “Ancients of the Creek” to “The Jinxening”! Please check out https://blacklivesmatters.carrd.co/ for ways to support […]

Dylan Hysen, Michelle Anderer, & Alex Bonilla dive into a lot of topics from the end of Craig of the Creek Season 2, episodes from “Ancients of the Creek” to “The Jinxening”! Please check out https://blacklivesmatters.carrd.co/ for ways to support […]

Dylan Hysen, Delaney Stovall, Michelle Anderer, & Alex Bonilla go in-depth into everything about Kipo and the Age of Wonerbeasts Season 2! Please check out https://blacklivesmatters.carrd.co/ for ways to support Black Lives Matter. Check out the Black N’ Animated Podcast! […]

Dylan Hysen, Delaney Stovall, Michelle Anderer, & Alex Bonilla go in-depth into everything about Kipo and the Age of Wonerbeasts Season 2! Please check out https://blacklivesmatters.carrd.co/ for ways to support Black Lives Matter. Check out the Black N’ Animated Podcast! […]

Dylan Hysen, Alex Bonilla, Maddie Potter, & Sarah Dolman share more thoughts on the entire final season of She-Ra and the Princesses of Power!

Dylan Hysen, Alex Bonilla, Maddie Potter, & Sarah Dolman share more thoughts on the entire final season of She-Ra and the Princesses of Power!

Dylan Hysen, Delaney Stovall, & Alex Bonilla share their thoughts on all of Season 1 of the new Hulu adult animated series “Solar Opposites”!

Dylan Hysen, Delaney Stovall, & Alex Bonilla share their thoughts on all of Season 1 of the new Hulu adult animated series “Solar Opposites”!

Dylan Hysen, Michelle Anderer, & Alex Bonilla discuss topics from the latest Craig of the Creek episodes: “Sugar Smugglers”, “Tea Timer’s Ball”, “Sleepover at J.P.’s”, “The Cardboard Identity”, “Creek Daycare”, “The Haunted Dollhouse”, & “Craig and the Kid’s Table”.

Alex - Bonilla - the User Affairs Coordinator for ProFootballReference.com - join PK to discuss who Mariota compares to after 4 years in the League.