Podcasts about tiktok shop

The Shrinks reconnect after a few months apart. Connor is in England, where he just completed the Hagen 54, and Bradford is gearing up for his 100 Hole Hike — which leads the gang to discuss how they'd “shrink the game.” A question for future reflection as your “brand” launches: do you like golf?In this session: getting “got” by TikTok Shop, Connor played 54 holes in one day, the Love of Plush.As always, thanks for listening to Group Golf Therapy! #mindyourgolfPlease subscribe, rate our podcast, and leave a review—we're always looking to deliver a great show to you.Hit 'em straight, and mind your golf.Follow us: @groupgolftherapyBradford: @bradfordwilsongolfConnor: @thebagbanditDrew: @everydaydrew

Damian und Thomas behaupten von sich selbst, keine Nerds zu sein. Ganz im Gegensatz zu Martin. Er ist überzeugter Nerd und außerdem Global Business Director bei Jung von Matt NERD.In dieser Folge sprechen wir mit ihm über alles, was gerade passiert, wenn Marken versuchen, junge Zielgruppen zu erreichen. Manche machen irgendwas mit K‑Pop oder Gaming, weil es halt alle machen. Andere machen es richtig.Martin erzählt, wie MINI sein neues Auto auf der Gamescom vorgestellt hat. Nicht auf der IAA, sondern dort, wo sich das Publikum wirklich aufhält. Und wie cosnova auf Roblox eine eigene Spielwelt gebaut hat, in der ein Lipgloss zu einer virtuellen Insel wurde. Die Community durfte sogar mitentscheiden, statt nur zuzuschauen.Wir sprechen außerdem über chinesische Popkultur, über TikTok Shop, über künstliche Intelligenz und darüber, was das alles mit guter Markenführung zu tun hat. Am Ende stellt sich dann auch die Frage: Sind Nerds vielleicht doch ein bisschen cooler als Nicht-Nerds?asiabits hier abonnieren: asiabits.comDamians Team kontaktieren: www.genuine-asia.comGast: Martin ZhangModeratoren & Hosts: Damian Maib & Thomas DerksenSchnitt & Produktion: Eva TrotnoSend us a text

Send us a textTired of slow, quiet TikTok Shop launches that fizzle out before they even begin?You're not alone.So many brands enter TikTok Shop thinking they can “test the waters”—only to be met with low visibility, lukewarm sales, and no real momentum.But what if you could flip the script?In this video I'm pulling back the curtain on the exact 4-step TikTok Shop launch strategy we've used to help brands explode on day one.One of our clients generated $250,000 in GMV within 24 hours—and we didn't spend a dollar on paid ads for that launch.Yes, it's real. And yes, I'll show you exactly how it works.Here's what you'll learn:How to seed 200 high-performing creators—fastWe show you how to build your dream launch roster by identifying the micro and mid-tier creators who actually move product—not just followers.The power of a 48-hour Creator BlitzDiscover why coordinating your entire creator network to post in a synchronized window is the secret to triggering TikTok's algorithm for massive organic reach.Why WhatsApp + gamification = creator FOMOWe break down the psychology of creator momentum. Get our real-world tactics for building hype, incentivizing performance, and creating a wave of content that drives instant velocity.How to stack spark ads for exponential growthLearn how to spark the right content at the right moment—and how to layer paid ads on top of your blitz to keep the momentum rolling well beyond launch weekend.This is the exact system we use inside:TikTok Shop OS Plus – Our done-with-you program that gives your team the tools, strategy, and support to execute like pros.Full-Service Brand Launches – For brands ready to hand it off and let us execute every step.Either way, we bring the strategy and the team.Whether you're launching your first product or scaling your 10th...TikTok Shop is the single biggest opportunity for product brands right now—and this video will help you skip the guesswork and go straight to what works.Watch the video and take notes.Then book a call if you're ready to apply this strategy with us.Links & Next Steps

In this episode of Listrak's Innovation Unleashed, host Jamie Elden sits down with Allie Naughton, Head of Client Strategy, to unpack key findings from the new half-year report. From the explosion of TikTok Shop and experiential loyalty programs to mobile's dominance and the shifting role of AI in personalization and predictive marketing - this is your inside look at the trends, data, and strategies shaping the rest of 2025. How Apple iOS18 and inbox changes are impacting engagement Why loyalty is shifting from points to VIP experiences The surge in SMS, MMS, and RCS - and why it matters now more than ever Retailer predictions on holiday performance, inventory volatility, and price sensitivity How AI is redefining product discovery, personalization, and replenishment What TikTok Shop's rise means for DTC and enterprise brands alike Whether you're a retailer, marketer, or tech leader, this episode will give you actionable takeaways and strategic foresight to close the year strong. Download the full report: https://www.listrak.com

Neugierig auf die ganze Folge? Hier geht's zum "What The Social?!"-Feed In dieser Folge dreht sich alles um die Plattform, die schon lange nicht mehr nur "Trend" ist, sondern sich zu einem der größten Social Kanäle entwickelt hat und unseren digitalen Alltag beeinflusst: TikTok. Ob Marke, Unternehmen oder Creator:in – wer Sichtbarkeit will, muss die TikTok-Regeln kennen. Carsta Maria Müller teilt fundiertes Wissen, Insights aus der Praxis und konkrete Hacks. Lerne in der Folge: * über Zahlen, Daten und Fakten zu TikTok * wie der Content Graph den Social Graph übertrumpft * wie du den Algorithmus knacken kannst * wie es um TikTok Shop steht * und wie du die Plattform optimal für dich nutzen kannst Hier findest du mehr über uns: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Webseite⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Impressum⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Linkedin⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠

What does it take to lead a wellness empire with both structure and soul? Hosted by Michelle Martin, this episode of Influence features Chong Kawee, CEO and Co-Founder of Kinohimitsu. From pioneering Southeast Asia’s first halal collagen drink to navigating a post-pandemic digital boom across Shopee, TikTok Shop, and Lazada, Chong shares how he turned balance sheets into beauty drinks. Discover how Kinohimitsu balances rapid innovation with consumer trust, leverages omnichannel mastery, and imagines a Vision 2030 rooted in national well-being. We explore category creation, cross-border expansion via Kinofy, and the evolving wellness economy—from aesthetics to longevity.See omnystudio.com/listener for privacy information.

Are you just getting started on TikTok shop? In this episode, we have an expert on the show giving you your first 60-day blueprint for launching on TikTok shop. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Join us on this exciting episode as we welcome Delaney Del Mundo, VP of Account Strategy at Vendo, to explore the dynamic world of TikTok Shop. Delaney shares her expertise on crafting a successful 60-day blueprint for launching on TikTok Shop, a platform with significant potential to rival Amazon in sales. Discover how TikTok Shop not only creates demand but also enhances branded search volumes on Amazon, benefiting existing businesses. Delaney emphasizes the importance of patience and strategic planning, suggesting that TikTok Shop needs at least six months to establish a solid proof of concept. Listen in as we discuss building robust affiliate and influencer partnerships to boost sales on TikTok Shop. We dive into strategies for launching GMV Max campaigns and constructing an effective affiliate pre-sale funnel. Discover how to utilize top-performing creatives as ads and the significance of setting optimal target ROAS. We highlight the importance of clear communication with affiliates, competitive commission rates, and tiered incentive programs. By creating leaderboards for affiliate performance, brands can foster healthy competition and learning among creators, ultimately enhancing engagement and driving sales.   Finally, we explore strategies for maximizing TikTok Shop growth through influencer collaboration and optimizing sales across various e-commerce platforms. Delaney shares insights on the nuances of TikTok Shop, including creator network effects, ad amplification, and affiliate incentives. Discover how to overcome new brands' challenges in attracting affiliates and the importance of securing initial sales to establish proof of concept. Learn about setting strategic commission rates and the potential for success with high-ticket products through proper discounts and incentives. This episode is packed with valuable strategies to help you thrive on TikTok Shop and beyond. In episode 688 of the Serious Sellers Podcast, Bradley and Delaney discuss: 00:00 - TikTok Training for Sellers  01:30 - Strategies for Launching on TikTok Shop 03:18 - Driving Demand From TikTok to Amazon 08:09 - Utilizing Helium 10 for TikTok Trends 11:19 - Optimizing Listings for TikTok Shop 13:13 - Building Affiliate and Influencer Partnerships 23:24 - Optimizing Affiliate Engine For TikTok 26:47 - Maximizing TikTok Shop Growth With Influencers 31:52 - Optimizing Commission Rates for TikTok Shop 36:34 - Discounting Strategy for High-End Products 40:31 - Utilizing TikTok for Business Growth

Send us a textWhat happens when a no-deal Shark Tank brand becomes TikTok Shop's fastest-growing success story? That's exactly what NeuroGum did—and in this video, I'll show you how they pulled it off.Hi, I'm Jordan West, founder of Social Commerce Club—the agency behind some of the top-performing TikTok Shop strategies out there. Today, I'm unpacking how NeuroGum scaled to over $10M/month in revenue and reached a $100M+ valuation, all by turning TikTok Shop into the centerpiece of their growth engine.What You'll Learn (Timestamps):[00:15] The NeuroGum origin story: indie gum, Shark Tank, and the viral spark[01:05] Why TikTok Shop became their #1 growth channel[01:50] How narrowing SKUs led to higher conversion rates[02:30] Building a handpicked creator network (+ onboarding tactics)[04:30] Cracking the hook in the first 0.8 seconds[05:20] Publishing 2–3 videos daily through trained creators[05:45] Urgency strategies to increase sell-through and attention[06:50] Scraping comments & conversion data to optimize[07:30] Why TikTok outperforms Amazon & Facebook for top-of-funnel[08:10] Repurposing TikTok UGC across other channels[08:50] Creators on a Times Square billboard—offline meets viral[09:11] Their results and how you can model the same playbookKey TakeawaysNarrow Focus Wins: Fewer SKUs = faster decisions and better sell-through on TikTok Shop.Deep Creator Partnerships: Top creators are trained, not just sourced. Treat them like team members.Hooks Are Everything: First 0.8 seconds determine if someone scrolls or buys.Urgency Drives Sales: Scarcity and time-sensitive offers fuel TikTok's impulse-buy nature.Halo Effect Is Real: TikTok Shop performance boosts other channels like retail and DTC.Creator Incentives Matter: Think bigger than commissions—billboards and visibility = brand loyalty.Repurpose Smart: UGC from TikTok Shop can be gold for Meta ads, YouTube pre-rolls, and PDPs.Go All-In or Miss Out: TikTok Shop rewards brands that commit with volume and creativity.Systematize Everything: From onboarding creators to testing hooks—build a repeatable engine.The Playbook Works: This exact model is what we run at Social Commerce Club with our top clients.Want to turn your brand into a TikTok Shop powerhouse?

In dieser Folge von Kassenzone spricht Karo Junker de Neui mit Sebastian Kebbe, Geschäftsführer bei Beurer. Das Traditionsunternehmen aus Ulm steht seit über 100 Jahren für (elektronische) Gesundheits- und Wohlfühlprodukte, von Blutdruckmessgeräten bis hin zu Massagegeräten, Heizkissen und bald sogar Zahnbürsten sowie Haustierzubehör. Sebastian gibt tiefe Einblicke in die beeindruckende Breite des Beurer-Sortiments (über 1.700 Produkte), die internationale Marktpräsenz in 140 Ländern und das organische Wachstum durch kontinuierliche Produktentwicklung. Besonders beeindruckend ist dabei, dass Beurer nicht nur Markenhersteller fungiert, sondern mit fünf eigenen Werken (u. a. in Europa und Asien) die komplette Wertschöpfungskette besitzt. Ein strategischer Vorteil im Kampf um Resilienz, Qualität und Margenstabilität gegenüber Billigkonkurrenz wie Temu. Im Gespräch geht es auch um die Rolle von E-Commerce. Rund 60 % des Umsatzes laufen mittlerweile online, mit Amazon als wichtigstem Kanal. Gleichzeitig investiert Beurer gezielt in D2C, Social Media und Content, u. a. mit einem TikTok-Shop und wachsendem Fokus auf CRM und Markenbindung über Connected Devices und Health-Services. Neue Wachstumstreiber sind außerdem schon in den Startlöchern. Neben Zahnpflegeprodukten wird mit „Love Your Pet by Beurer“ eine neue Marke für Petcare-Produkte gelauncht. Auch Themen wie internationale Expansion, Markenbildung über TV und Social Media sowie die Weiterentwicklung des Beurer-Claims stehen im Zentrum. Ein spannender Blick hinter die Kulissen eines Traditionsunternehmens, der zeigt, wie man sich im Wellbeing-Segment zukunftsfähig und kundennah positioniert. Podcast-Host - Karo Junker de Neui: https://www.linkedin.com/in/karojunker https://etribes.de/ Newsletter: https://www.kassenzone.de/newsletter/ Community: https://kassenzone.de/discord Disclaimer: https://www.kassenzone.de/disclaimer/ Youtube: https://www.youtube.com/c/KassenzoneDe/ Blog: https://www.kassenzone.de/ E-Commerce Buch: https://www.amazon.de/gp/product/3866413076/ Plattformbuch 2024: https://amzn.eu/d/1tAk82E Tassen kaufen: http://www.tassenzone.com Kassenzone” wird vermarktet von Podstars by OMR. Du möchtest in “Kassenzone” werben? Dann https://podstars.de/kontakt/?utm_source=podcast&utm_campaign=shownotes_kassenzone

O varejo brasileiro está sob nova direção — e muita gente ainda não percebeu.Enquanto marcas tentam entender por que perderam relevância, Temu, TikTok Shop e outras plataformas asiáticas estão ganhando espaço, atenção e faturamento no Brasil.Neste episódio do Varejo Tec Talks, Junior Borneli recebe Fábio Neto (CSO da StartSe) para discutir a nova lógica que está redesenhando o comércio no país: ✅ Por que o consumidor está mais infiel do que nunca ✅ Como os algoritmos estão decidindo o que vende (e o que morre) ✅ O impacto real da entrada chinesa no nosso varejo ✅ A revolução do live commerce, social commerce e super apps ✅ E o que as empresas precisam fazer agora para sobreviver nesse novo ecossistema

Tu as sûrement déjà entendu parler de TikTok Shop non ? Peut-être même que tu as déjà failli craquer en scrollant. Mais en tant que femme entrepreneure, est-ce vraiment une bonne idée de s'y lancer pour vendre ses produits ?Dans cet épisode, je te partage mon retour d'expérience en tant qu'acheteuse… mais surtout une analyse complète et honnête pour t'aider à réfléchir :

This week's podcast is about search-focused vs. interaction / engagement focused ecommerce. And a lot about Pinduoduo.You can listen to this podcast here, which has the slides and graphics mentioned. Also available at iTunes and Google Podcasts.Here is the link to the TechMoat Consulting.Here is the link to our Tech Tours.Interaction / engagement-focused product has three dimensions:Recommendations. This is passive consumption, not active searching. So that means machine learning-powered newsfeeds. Basically, just like TikTok and Instagram.Entertainment. That means features, games, and videos.Community. This is about tapping into group behavior. You want active communication and sharing between users. And on social networks. You also want livestreaming with friends. And, if possible, you want group buying.I think there are two archetypes for interaction-focused ecommerce.Type 1: Newsfeed based. That's TikTok. That's the sushi train restaurants. This is TikTok Shop is a good example of this. With lots of little purchases. Mostly based on whose videos you like to watch and what surprises show up in your feed.Type 2: Carnival based. That's early PDD. It's lots of games. Which is very different than TikTok Shop.Alibaba has three interesting use cases for ecommerce.The Power of Livestreaming in EcommerceImage-Based Search Changes the Way We Find ProductsConversational SearchPhoto by Hugh Han on Unsplash——--I am a consultant and keynote speaker on how to accelerate growth with improving customer experiences (CX) and digital moats.I am a partner at TechMoat Consulting, a consulting firm specialized in how to increase growth with improved customer experiences (CX), personalization and other types of customer value. Get in touch here.I am also author of the Moats and Marathons book series, a framework for building and measuring competitive advantages in digital businesses.This content (articles, podcasts, website info) is not investment, legal or tax advice. The information and opinions from me and any guests may be incorrect. The numbers and information may be wrong. The views expressed may no longer be relevant or accurate. This is not investment advice. Investing is risky. Do your own research.Support the show

In this episode, Carrie and Shivali give the top 15 New Features that Helium 10 has launched in first half of the year. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Join us as we explore the top  innovative features and tools Helium 10 has rolled out this year. We kick things off by discussing the return of a crucial data point that alerts sellers if their products are classified as adult items—a status that can severely impact advertising and keyword indexing. Additionally, we explore the significance of managing inventory levels with rules-based advertising, allowing sellers to adjust their bids based on stock availability, thereby maintaining visibility and sales momentum. Our discussion extends to the introduction of the Amazon Influencer Bootcamp, which equips sellers with resources to create income-generating video reviews. We also examine the market expansion opportunities for Amazon sellers, particularly in emerging regions like the Middle East. Furthermore, we delve into the nuances of entering new marketplaces with the Expansion Ticket tool, which aids in compliance and regulation navigation across different regions. To ensure competitive pricing, we highlight the utility of the eBay Price Checker and discuss the advantages of keyword translation tools for creating multilingual listings, thereby expanding market reach. In our final segment, we shift our focus to optimizing e-commerce listings through influencer collaborations and platform integrations. We explore strategies for finding and engaging with TikTok influencers, emphasizing the potential of smaller followings to drive virality. The ease of converting Amazon listings for TikTok Shop is also showcased, offering a streamlined, time-saving approach compared to traditional methods. Lastly, we highlight the seamless integration of Amazon and TikTok platforms for inventory management and order fulfillment, along with leveraging Helium 10's Black Box Brand Analytics to optimize keyword strategies and uncover market opportunities. Listen in as we share practical examples and insights designed to maximize your business potential in the dynamic world of e-commerce. In episode 686 of the Serious Sellers Podcast, Carrie and Shivali discuss: 01:12 - Helium 10 Alerts Adult Checker 02:01 - Rules-based Advertising 04:30 - Helium 10 Influencer Bootcamp 09:26 - Helium 10 Saudi Arabia 12:13 - Helium 10 Expansion Ticket 13:26 - eBay Price Checker 14:25 - Keyword Translation 17:17 - Manage Refund Services 19:03 - Helium 10 Ads Academy 21:15 - Helium 10 TikTok Shop Training 23:31 - Influencer Bootcamp 27:51 - TikTok Shop Listing Converter 30:34 - Connect your Amazon Listings to TikTok Shop 32:19 - Black Box Brand Analytics 36:58 - Search Query Analyzer

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this week's AKNF DTC Podcast discover how Pilothouse's TikTok Shop division empowers DTC brands to build self-sustaining commerce systems on TikTok.With Senior Account Manager Debbie, we unpack:

If you're looking for a way to grow your money but don't know where to start, this video is for you. We'll break down beginner-friendly investment options like mutual funds, UITFs, REITs, stocks, and the popular Pag-IBIG MP2. You'll learn how each one works, how much you need to get started, and which option might be the right fit for your goals. It's a simple and straightforward guide to help you make smarter financial decisions.

In this episode, the VENDO team explores Amazon Marketing Cloud (AMC) and its powerful role in data-driven advertising. We cover AMC's evolution, AI-driven insights, customized reporting, and how to use retail and ad data together to understand customer paths and boost campaign performance in 2025. Topics Covered: - Amazon Marketing Cloud(AMC): What is it? (2:18) - Evolution of AMC & Coding Needs (3:03) - AI Query Generator Rollout (3:51) - AI-Driven Audience Precision (4:20) - Generality vs Specificity (6:06) - Amazon Revamping Tools (8:03) - Limitation to AI (8:40) - Customized Reporting and Analytics (10:30) - Most Common Paths to Purchase (12:17) - Average Path to Purchase (13:41) - KPIs Branded vs Non-Branded (15:35) - Layering in Retail Data with Ad Data (17:27) - Reporting Cadences (18:25) - Video Ads Overview (19:55) - Viewing Non-Converting Audiences (21:54) Speakers: Delaney Del Mundo, VP Account Strategy - Amazon & TikTok Shop, VENDO Jamie Grossman, Advertising Specialist, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107

From safe rooms to social commerce, we unpack what's shaping the APAC retail landscape now.Recorded live during Australia's largest retail conference, this episode of Five Things Friday – APAC Edition dives into two polarizing forces in retail: rising crime rates and retail media growth. Co-host Laura, chair of the Online Retailer Conference, joins Alex to dissect what's making headlines—and what's shifting power—in the Asia-Pacific market.Key Topics:

Traditional ecommerce and social commerce are diverging, with social commerce platforms like TikTok Shop showing significant growth and engagement. Hear from Charlotte Harris, senior analyst at Kantar, as she walks through discovery-led journeys through social media, modern retail activations, changing shopper expectations, and more with hosts Barry Thomas and Rachel Dalton on episode 89 of Retail Sound Bites. Have a topic you'd like us to cover? Contact us at Kantar's Retail Sound Bites Podcast. Contact Barry: Email | LinkedIn Contact Rachel: Email | LinkedIn Goodbye Fancy Bar, Hello At-Home Pizza Party: Young Americans Cut Back – WSJ Private Label on the Rise: Value, Trust & Innovation Take Centre Stage – Anuga 2025 Reveal – International Supermarket News Rewriting the activation playbook: 10 key takeaways Ulta Acquires Space NK to Propel U.K. Expansion Under CEO Kecia Steelman Dollar Tree completes $1B sale of Family Dollar | Retail Dive  Prime Day 2025 recap

Dans ce nouvel épisode d'Insight, nous recevons Hugo Budillon, cofondateur et COO de l'agence 18h08, spécialiste du marketing d'influence et de la performance. Ensemble, nous explorons la professionnalisation du secteur, entre structuration du marché, montée en puissance de la régulation, et transformation de l'influence en véritable levier business. Faut-il en finir avec les campagnes one-shot pour miser sur l'ambassadorat long terme ? Comment convaincre les marques d'investir dès l'amont, plutôt que de cantonner l'influence à un rôle de “last minute” ? Que valent vraiment les nouveaux outils comme TikTok Shop ? Et que faire des casseroles qui collent encore à l'image du secteur ? Hugo partage sa vision, ses conseils concrets, et les bonnes pratiques à adopter pour faire de l'influence un canal à part entière.Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Social commerce, live shopping et plateformes : comment les marques peuvent reprendre la main avec Kuider AkaniLe social commerce n'est plus un mot à la mode, c'est une réalité en train de redessiner les contours du e-commerce mondial. Acheter directement sur TikTok, suivre un live d'un influenceur, découvrir une marque via une communauté… Ces nouveaux usages, venus d'Asie, bouleversent les repères traditionnels des marques et des distributeurs.Dans cet épisode, je reçois Kuider Akani, expert du digital et du e-commerce, qui a occupé des postes de direction chez PMU, Yves Rocher, Mathon, et qui accompagne aujourd'hui les marques dans leur transformation. Ensemble, nous explorons les ressorts du social commerce et les raisons de son succès en Asie du Sud-Est, là où les plateformes comme Shopee ou TikTok Shop redéfinissent l'expérience d'achat.Pourquoi les tentatives de live shopping ont-elles échoué en Europe ? Quelles sont les erreurs fréquentes des marques ? Quel est le rôle des créateurs dans ce nouvel écosystème ? Et surtout, comment se lancer de façon réaliste et efficace dans une stratégie social commerce ?Un échange nourri d'expériences de terrain, de convictions fortes et d'enseignements pratiques pour toutes celles et ceux qui veulent comprendre et surtout anticiper l'avenir du commerce connecté.Bonne écoute, toujours sans coupure !Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

The ladies are on fire doing what they do best…..shopping! Daniella brings her own Bag of Tricks after hitting the TikTok Shop. She shares her amazing finds with Barbaranne and all of you HonestAFers. Barbaranne also comes armed with her new melasma fighters. Daniella has a new #flicsaf too. Enjoy, share, download and review. Watch the entire episode on YouTube. Learn more about your ad choices. Visit megaphone.fm/adchoices

Wo auch neue Fahrspuren nichts gegen den Stau helfen. Was Innenminister Dobrindt an die polnische Grenze zu Belarus treibt. Wie attraktiv Billigangebote aus dem TikTok-Shop wirklich sind. Das ist die Lage am Montagmorgen. Die Artikel zum Nachlesen: Die ganze Geschichte hier: Die fragwürdige Autobahn-Offensive von Schwarz-Rot Mehr Hintergründe hier: Dobrindts Botschaft aus dem Grenzgebiet Die ganze Geschichte hier: Bekommt man im TikTok-Shop wirklich 280-Euro-AirPods für 35 Euro? +++ Alle Infos zu unseren Werbepartnern finden Sie hier. Die SPIEGEL-Gruppe ist nicht für den Inhalt dieser Seite verantwortlich. +++ Den SPIEGEL-WhatsApp-Kanal finden Sie hier. Alle SPIEGEL Podcasts finden Sie hier. Mehr Hintergründe zum Thema erhalten Sie mit SPIEGEL+. Entdecken Sie die digitale Welt des SPIEGEL, unter spiegel.de/abonnieren finden Sie das passende Angebot. Informationen zu unserer Datenschutzerklärung.

En este episodio, platicamos sobre cómo TikTok Shop está transformando el e-commerce en México, conectando contenido con compra en tu For You desde el descubrimiento hasta el checkout.Analizamos cómo funciona esta solución, qué es GMV Max, y exploramos un caso real con insights clave para marcas y creadores que quieren activar en la plataforma. Maca Riva conversa con Anna Sarelly- Creadora de Contenido y Co-Fundadora de Sarelly Sarelly, & Digital Creator, Sharon Cortés - Pod Lead de Mid Market en TikTok México y Rene Medellin - Product Marketing Lead LATAM

Stacey Priestley - Saving Nipples Since 1984. UGC, TikTok and Trust: Inside Lansinoh's Winning Social Commerce Strategy Mothers. Mamas. Powerhouses. Superwomen. All words we would describe the target audience of Lansinoh.  In this episode, we have the absolute pleasure of sitting down with Stacey Priestley. A mama and a killer eCommerce professional. Stacey shares her insights from 17 years in eCommerce, revealing how Lansinoh has built a passionate community supporting moms at every stage of their journey. Stacey Priestley Saving nipples since 1984.  Richard sits down with Stacey Priestley, Senior Growth Marketing and Social Commerce Manager at Lansinoh, a pioneering brand dedicated to supporting moms at every stage of their pregnancy and postpartum journey.  With over 17 years of eCommerce experience, Stacey brings a unique blend of industry expertise and personal passion for helping parents navigate the challenges of motherhood. In this episode, Stacey shares how Lansinoh built a loyal community through authentic word-of-mouth, the brand's game-changing approach to TikTok Shop and affiliate marketing and why user-generated content is now at the heart of their strategy.  Plus, Stacey reveals the importance of personalisation in their digital campaigns, the tech stack that powers their eCommerce success and offers plenty of practical insights for brands looking to forge genuine connections with their audience. If you're an eCommerce leader eager to stay ahead of the curve, or simply love the stories behind innovative brands, you won't want to miss this conversation. Be sure to follow or subscribe so you never miss an episode! Topics Covered 00:23 - Building loyal communities with Stacey 04:49 - Saving nipples since 1984 06:19 - Parenthood: My first priority  14:31 - Digital strategy for young mums 16:56 - Personalised pregnancy guidance 19:23 - TikTok Shop's rising importance 24:14 - Affiliate collaboration strategy 25:54 - Leverage TikTok's affiliate tools 29:05 - Women's Health UGC strategy 33:25 - Unexpected TikTok bundle success 37:09 - From non-reader to avid reader

You may have seen NeuroGum on Shark Tank or seen Joe Rogan using them, but today, we have them on our show. They'll discuss their Amazon and TikTok Shop strategies and even how they've been using Helium 10 for years. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Join us in a captivating discussion with Jonathan from NeuroGum, the popular brand recognized for its appearance on Shark Tank and use by personalities like Joe Rogan. We explore NeuroGum's impressive strategies on e-commerce platforms like Amazon and TikTok Shop, revealing how they leverage tools like Helium 10 to enhance their online presence. Jonathan shares his personal journey from Korea to Texas, then New Jersey, and how his diverse academic background in communications, entrepreneurship, and art history has shaped his perspective on business and travel. Discover NeuroGum's ambitious growth plans and their recent move from Los Angeles to Las Vegas. Listen in as we explore the entrepreneurial journey of an e-commerce success story. Beginning with a modest role at Bed, Bath & Beyond, our featured entrepreneur stumbled upon a life-changing YouTube video that propelled him into the world of Amazon selling. This narrative intertwines with the origin of NeuroGum, crafted by college friends Kent Yoshimura and Ryan Chen, who turned their dorm room creation into a thriving e-commerce product. Despite the allure of Shark Tank, they opted to focus on Amazon and TikTok, proving the power of strategic decisions in online retail. Their story illustrates the dynamic shift from traditional keyword ranking to innovative product offerings like nootropic gum and caffeine gum, tailoring marketing messages across platforms for maximum impact. Gain insights into the evolving landscape of e-commerce and the strategies that propel brands like NeuroGum to success. Discover how influencer marketing tools, such as Helium 10's Influencer Finder for TikTok and Amazon, can amplify business growth when paired with the right creators and organic content. Uncover the logistical considerations of fulfillment strategies, balancing personal warehouses with TikTok's services. Additionally, we share a compelling tip for enhancing your Amazon brand's presence through personal TikTok accounts centered on unique interests. This episode offers many strategies for aspiring sellers, emphasizing the importance of networking, collaboration, and strategic product offerings to achieve e-commerce success. In episode 684 of the Serious Sellers Podcast, Bradley and Jonathan discuss: 00:00 - NeuroGum Amazon Strategies and Origin 04:25 - Entrepreneurial Journey in E-Commerce and TikTok 05:00 - Late Start Leads to Successful Career 10:00 - Optimizing Advertising Spend for Sales Growth 16:56 - E-Commerce Platforms and Fulfillment Strategies 17:49 - TikTok Viral Video Success 25:06 - E-Commerce Strategies and TikTok Marketing 26:58 - Unique Approach to Amazon Business 30:24 - Amazon vs TikTok Subscription Savings 33:29 - "Employee Generated Content" for Brand Success  35:49 - TikTok Strategy for Amazon Success

SUMMARYIn this episode of "Right About Now with Ryan Alford," Ryan breaks down seven major business stories shaping the week. Topics include MLB's new automated umpire system, Microsoft's surge in AI-driven ad revenue, Stripe's $3B employee tender offer and IPO delay, Amazon's FTC lawsuit over Prime's “dark patterns,” TikTok Shop's rapid trend shifts, Starbucks' real-time pricing experiment, and Delta Airlines' fintech-like diversification. Ryan highlights how speed, innovation, and data-driven decisions are disrupting legacy business models, urging listeners to adapt quickly or risk falling behind.TAKEAWAYSIntroduction of automated ball and strike challenge system in MLB, emphasizing data-driven decision-making.Microsoft's significant Q3 earnings, highlighting $20 billion in advertising revenue and advancements in AI-driven ads.Stripe's $3 billion employee tender offer and the strategic delay of its IPO, focusing on private market advantages.Legal challenges faced by Amazon regarding deceptive practices in Prime enrollment and cancellation processes.TikTok Shop's July trend report showcasing rapid shifts in consumer demand and the need for agile supply chain management.Starbucks experimenting with real-time pricing transparency to enhance customer experience and adapt to market demands.Delta Airlines' strong Q2 performance and diversification strategies, resembling fintech operations rather than traditional airline metrics.Walmart's partnership with Rivian for electric delivery vans aimed at reducing carbon emissions and optimizing delivery efficiency.The overarching theme of velocity in business, stressing the importance of speed and adaptability in various industries.The impact of technology and innovation on traditional business practices and consumer behavior.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In today's buzzing episode, we've got Prime Day results based on data collected by Pacvue, is OpenAI entering the e-commerce game? And new updates to flat files for uploading products in bulk. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos We're back with another episode of the Weekly Buzz with Helium 10's Principal Brand Evangelist, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Commerce Accelerated: Prime Day 2025 Preliminary Wrap-Up https://www.linkedin.com/pulse/commerce-accelerated-prime-day-2025-preliminary-wrap-up-burdick-xmbtc/ Prime Day event drives over $24 billion in US e-commerce sales, sees AI-driven boost https://americanbazaaronline.com/2025/07/15/prime-day-event-drives-over-24-billion-in-us-e-commerce-sales-sees-ai-driven-boost-465082/ OpenAI Seeks Piece of ChatGPT-Driven eCommerce Sales https://www.pymnts.com/artificial-intelligence-2/2025/openai-seeks-piece-of-chatgpt-driven-ecommerce-sales/ Amazon Bulk Upload Improvements https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHR044TEY0VEJOVVM0VDdC Amazon's AI brand name tool now includes personality field https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHRVMzOERTVFI0RVZQS0VC Amazon's new guide helps you enroll in Brand Registry https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHM1lKV1I1OUZXR1g5QktZ FBA Inventory page updates will temporarily affect reports https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHS0pRWUQ5QjNRRVRFVDgy Use vacation mode to protect your Amazon account's health https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHSERQR1A5TlZOVFZOOFY5 In this week's strategy, Bradley shares a quick strategy for Amazon sellers to effortlessly convert their Amazon listings into TikTok Shop listings using Helium 10's Listing Converter tool, saving significant time and leveraging AI to optimize content for TikTok's unique format. This fast, bulk conversion process can help sellers tap into TikTok's growing e-commerce potential and even surpass Amazon sales. Thanks for tuning in to the show! If you found value in today's episode, be sure to subscribe, leave a review, and share it with a fellow E-commerce entrepreneur. For more tips, tools, and strategies to level up your e-commerce game, check out our other episodes and stay connected with us. Until next time, keep pushing forward and keep crushing it! In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:49 - Prime Day Results 04:54 - Prime Day and AI 07:13 - Chat GPT Ecommerce 08:41 - Chrome Ext for KSA 12:10 - Bulk Upload Improvements 13:18 - AI Brand Name Tool 14:33 - Brand Registry Guide 15:06 - Strategy of the Week: How to Convert Your Amazon Listing to TikTok Shop 17:20 - FBA Inventory Updates 18:36 - Vacation for Sellers

OFW ka ba na nag-iisip kung paano mo mapapalago ang kita mo habang nagtatrabaho sa abroad? In this video, pag-uusapan natin ang mga practical tips at strategies para yumaman at makapag-ipon nang tama—kahit malayo ka sa Pilipinas. Alamin kung paano mo mapapagana ang pera mo at makabuo ng mas secure na future para sa'yo at sa pamilya mo.

The 10 Minute Personal Brand Kickstart (FREE): https://the505podcast.courses/personalbrandkickstartWin $100k from Artlist here:https://artlist.io/lp/100kfund/?utm_source=al_social&utm_medium=ugc&utm_term=100K&utm_content=100K&utm_campaign=100KWhat's up, Rock Nation! Today we sit down with Oren John, the internet's creative director. In this episode, Oren breaks down why most branded content flops and how to fix it. He unpacks the secret to building a world around your brand, the one framework every creator needs before scaling, and why playing it safe online is the fastest way to stay invisible.We dive into value vs. entertainment content, how to stand out in a feed full of noise, and the metrics Oren actually tracks when building a personal brand. He also shares his take on content “moats,” why he welcomes flops, and how to position yourself for both influence and income.If you're tired of copying trends and want to build something original that actually resonates, this episode is your blueprint.Check out Oren here here:https://www.instagram.com/orenmeetsworld/https://www.youtube.com/ ⁨@orenmeetsworld⁩  SUSCRIBE TO OUR NEWSLETTER: https://the505podcast.ac-page.com/rock-reportThe Creator Pricing Guide - The No BS Guide to Pricing Your Creative ServicesCoupon Code: ROCKNATION10 gets you $10 off at checkout for the bouldershttps://courses.the505podcast.com/pricing-guideJoin our Discord! https://discord.gg/xgEAzkqAvsMore Free Products:Our 5 Positioning Tips to Land Bigger Clients (FREE): https://the505podcast.courses/5positioningtips 6 Questions to ask on Every Sales Call (FREE): https://the505podcast.courses/6questionsfordiscoverycallCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.the505podcast.com/BFIGGYSFXPACKKG Presets Vol. 1https://www.kostasgarcia.com/store-1/p/kglightroompresetsKostas' Amazon Storefront:https://amzn.to/3GhId2515% OFF Prism Lens FX with code: KOSTAS15https://bit.ly/42sNdejTimestamps: 0:00 - Intro1:10 - Brand Storytelling in 20252:31 - TV series content4:01 - Creative vs Content Quality5:39 - brands crushing in 20257:08 - World Building11:17 - Tarte Cosmetic brand trips12:54 - $100k Artlist Giveaway13:46 - Value vs Entertainment creators16:17 - Embracing the flop17:53 - Formats that win on social19:25 - Do carousels still work?21:01 - Why video wins23:15 - Merging value and entertainment24:07 - How to go from value to entertainment content25:18 - Building in public26:37 - What brands miss the mark on28:11 - Cannes Festival29:13 - LinkedIn30:29 - Creating content while working a 9-532:03 - Oren's first brand deal32:48 - You just gotta be hotter34:04 - Fitness talk35:36 - Dialing in positioning39:45 - How to crush facebook ads41:17 - Creative Volume42:34 - The photoshoot playbook45:34 - The Laker's content playbook46:59 - Why Oren uses Notion48:46 - Don't copy the biggest brands if you want to win50:02 - How to build real community51:50 - How to crush live events52:55 - Your environment matters56:21 - Cost to content57:29 - Hiring58:43 - Oren's YouTube strategy1:02:36 - People still underestimate the creator economy1:05:01 - The TikTok Shop playbook1:05:42 - A.I. ads1:07:50 - Cultivating an audience that wants to buy1:10:35 - Breaking down the 505 brand1:20:10 - A.I. software that Oren uses1:21:49 - Quality vs. Quantity1:22:30 - How Luxury brands can win on social1:23:22 - Oren's clothing brand1:26:31 - What Oren's learned from making his own products1:29:28 - How men vs. women shop1:31:36 - Men's bags1:34:12 - The next 6-12 months1:35:06 - Advice to your 18 year old selfIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

In this eye-opening conversation, Matt Edmundson chats with Jordan West about the transformative potential of TikTok Shop for e-commerce brands of all sizes. Jordan reveals how TikTok Shop has fundamentally changed affiliate marketing for e-commerce by incentivising creators to sell products rather than simply promote them.Unlike traditional influencer marketing where brands struggle to get meaningful content from product seeding, TikTok Shop creates a system where creators are motivated to produce multiple pieces of content for each sample they receive. Jordan shares how his agency helped a major shoe brand go from zero searches on TikTok to 800,000 searches in just two weeks, demonstrating TikTok Shop's power as a demand generation channel.The conversation explores the stark differences between TikTok affiliate marketing and traditional approaches, with Jordan explaining that smaller creators (even those with fewer than 10,000 followers) can generate significant sales when properly motivated. His 80/20 approach to creator sampling provides a practical framework for brands looking to maximise their return on investment when engaging TikTok creators.I wonder if the most valuable insight might be how TikTok content can be repurposed across platforms, while other platforms' content rarely works well on TikTok?Expert Insights from Jordan WestJordan West is the founder of Social Commerce Club, an agency specialising in TikTok Shop strategies for e-commerce brands. With extensive experience running his own apparel and accessory brands, Jordan brings practical insights into demand generation for challenging product categories.His "crawl, walk, run" approach to TikTok Shop has helped major brands like a "billion-dollar shoe company" tap into entirely new audiences, while his frameworks for creator engagement have proven effective for businesses of all sizes.Jordan's podcast "Secrets to Scaling Your E-commerce Brand" recently hit one million downloads, and he's launching a new initiative called E-commerce OS to help smaller brands solve critical business challenges.Key Takeaways1. TikTok Shop as demand generation: Unlike Amazon (demand capture), TikTok Shop excels at creating demand for products through its content-driven algorithm.2. Creator incentives matter: TikTok creators are motivated to sell products, not just showcase them, making them more like salespeople than traditional influencers.3. The 80/20 sampling approach: For every 100 samples sent to creators, expect 20 to produce meaningful results, and 4 of those to potentially drive significant sales.4. Content repurposing advantage: TikTok content can be effectively repurposed across all other platforms, while content from other platforms rarely performs well on TikTok.5. Size doesn't matter: Creators with relatively small followings can drive significant sales when they create compelling content that resonates with viewers.6. Persistence beats perfection: Successful TikTok Shop strategies require continuous testing and learning, with a willingness to embrace failure as part of the process.For more information on how to leverage TikTok Shop for your e-commerce brand, visit our website and check out Jordan's resources at Social Commerce Club.ResourcesGuest & CompanyJordan's LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/Social Commerce Club: https://socialcommerceclub.com/Secrets of Scaling Your eCommerce Brand Podcast:

Dans cet épisode du podcast Marketing & Influence, Cyril Attias reçoit Davide Micotti, Directeur Général de Shiseido France, pour un échange riche autour du marketing d'influence, du retail de luxe, de la transformation digitale et de l'intégration du social commerce.Avec une carrière internationale de Prada à L'Oréal, Davide partage sa vision du management multiculturel, son regard sur le marché français ultra-concurrentiel, et les défis de positionnement d'un groupe japonais dans un univers dominé par les géants occidentaux. Il revient aussi sur la stratégie digitale de Shiseido France, l'explosion du TikTok Shop, et l'importance de créer des expériences immersives avec les influenceurs.

Wondering if TikTok Shop is worth your time? With 1 billion users and 58% shopping directly on-platform, it's a goldmine for beauty brands targeting female Gen Z consumers—but increasing competition and potential 2025 US ban create real risks for newcomers. For more, visit https://www.africanherbswoman.com/tik-tok-playbook African Herbswoman City: Bangkok Noi Address: 1110 ถนน พรานนก Website: https://www.africanherbswoman.com

Contamos con la experiencia de Jefferson Mauricio, un experto en comercio en línea desde Colombia, quien nos comparte sus estrategias para diversificar tus canales de venta y aumentar tu competitividad en el mercado digital. Exploramos cómo TikTok se ha convertido en una herramienta poderosa, no solo por su popularidad, sino también por la cantidad de tiempo que los usuarios pasan en la plataforma. Jefferson nos explica la importancia de crear una marca fuerte a través de una estrategia de omnicanalidad, integrando plataformas como Instagram, Shopify y Google para maximizar el alcance de tu negocio. Sin embargo, no todo es tan sencillo como parece. Nuestro invitado nos guía a través de los desafíos que enfrenta TikTok Shop en comparación con gigantes como Amazon, desde la falta de infraestructura hasta la necesidad de almacenamiento externo para pequeñas marcas. Además, analizamos cómo el contenido en vivo y las colaboraciones con creadores pueden revolucionar tu estrategia de e-commerce sin grandes inversiones en publicidad. Jefferson también comparte valiosos consejos sobre el análisis de datos numéricos y el uso de inteligencia artificial para personalizar tus estrategias de crecimiento. Acompáñanos y descubre cómo sortear estos desafíos y aprovechar al máximo las oportunidades que ofrece el mundo digital de hoy. En el episodio #178 de Serious Sellers Podcast en Español, platicamos de: 03:03 - Amazon Y TikTok 11:15 - Transmisiones en Vivo en TikTok 16:55 - Modelando Transmisiones en Vivo 22:36 - Estrategia Para TikTok Shop

เคยสังเกตไหมว่าเราใช้พลังงานไปกับ ‘การควบคุม' เรื่องราวต่างๆ ในชีวิตมากแค่ไหน? ซึ่งนี่เป็นเรื่องธรรมดาที่เกิดขึ้นกับเราแทบทุกคน แล้วก็ทำให้เราเหนื่อยล้ากับชีวิตแทบทุกวันด้วย โดยพอดแคสต์ 5M ในวันนี้จะพาทุกคนไปสำรวจปรัชญาโบราณที่มีอายุกว่า 2,000 ปีที่จะช่วยปลดล็อกพันธนาการอันหนักอึ้งในใจเราด้วยกฎง่ายๆ เพียงแค่ ‘กังวลให้น้อย ปล่อยวางให้มาก' . . สั่งซื้อ The Organized Notes สมุดจดพร้อมเทมเพลต Cornell Note ได้ทาง . [  ] Shopee : https://bit.ly/4dBGx1y [  ] Lazada : https://bit.ly/3ZV7075 [  ] TikTok Shop : https://bit.ly/3BzAkpD [  ] LINE Shopping : http://bit.ly/4i7oOSx . . #selfdevelopment #goodtime #5minutespodcast #missiontothemoonpodcast

For Patrick Ta Beauty, the key to growth isn't just great marketing — it's an experience that educates, inspires and converts.In this episode of Retail Remix, host Nicole Silberstein chats with Heidi Lim, VP of Ecommerce at Patrick Ta Beauty. With experience leading digital growth at brands like ThirdLove, Estée Lauder and Fashion Nova, Heidi shares how she's now helping Patrick Ta Beauty stand out in the crowded, trend-driven beauty market. From breaking through the noise on TikTok to building smarter marketing flows, she reveals what it really takes to scale a prestige beauty brand today.Together, they discuss:How the brand turns product education into a powerful driver of conversion and trust;Why a diversified channel mix — DTC, Sephora, TikTok Shop — is key to building both reach and resilience;What makes creator partnerships work — and how to keep them aligned with your brand story;How the team achieved 8X year-over-year growth during BFCM by doubling down on retention;PLUS the beauty trend you'll be hearing about all summer. RELATED LINKSExplore Patrick Ta Beauty's latest products and digital experiencesRead more about ecommerce innovation at Retail TouchPointsCheck out past episodes of Retail Remix

Prime Day results, more details on Amazon's Vine review system, and major updates on the TikTok app's future. All covered in this week's episode of the Weekly Buzz. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos We're back with another episode of the Weekly Buzz with Helium 10's VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Amazon Prime Day Kicks Off With $7.9B In U.S. Online Sales On First Day https://stocktwits.com/news-articles/markets/equity/amazon-prime-day-kicks-off-with-7-9b-in-us-online-sales-on-first-day/chFUCoOR500 Amazon Vine frequently asked questions https://sellercentral.amazon.com/help/hub/reference/GX3CEV63Y4ZZAP37 Helium 10 Launches Bulk Keyword Uploader for Seamless Migration from Other Tools Users can now upload hundreds of keywords across multiple products instantly. Plus, retain historical rank data and benefit from Helium 10's superior, full-page tracking. A new TikTok app may be coming. Here's what we know so far https://edition.cnn.com/2025/07/09/tech/tiktok-new-app-us-sale Instantly See Amazon's Top 3 Clicked Products with Helium 10's Chrome Extension Carrie reveals how sellers with Amazon Brand Registry can view real-time click and conversion data straight from Amazon while casually browsing, with no deep dive required. Amazon Supercharges Influencer Earnings for Prime Day https://influencermarketinghub.com/amazon-supercharges-influencer-earnings-for-prime-day/ Helium 10 Ads Launches “Super Wizard” for Custom Campaign Creation Sellers can now build multiple ad campaigns at once with personalized naming structures, making campaign management faster, easier, and fully customizable. Join Helium 10's New TikTok Shop Facebook Community for Sellers In this growing Helium 10-hosted Facebook group, you can connect with fellow TikTok Shop sellers, ask questions, share tips, and compete for future prizes. http://h10.me/tiktokgroup Helium 10's Monthly AI Workshop Returns Next Friday with Ritu Java Join top AI expert Ritu Java for July's AIM workshop, where she'll share advanced strategies to use AI for keyword and product research in your e-commerce business. Sign up here: https://h10.me/aimjuly Helium 10 Elite Gets AI-Powered Search Query Performance Analyzer The new AI analysis toggle delivers instant charts and insights, such as top-converting keywords and high-value, low-visibility opportunities, streamlining data review for sellers. Last Call: Apply Now for Project X Season 2 - Casting Contestants and E-Commerce Mentors Helium 10 is filming a high-production case study series to help new and scaling sellers on Amazon, TikTok Shop, and beyond, with $10K in product funding and expert mentorship. https://h10.me/px2 That's it for this week's Weekly Buzz. Stay tuned, stay informed, and as always, keep crushing it in your e-commerce journey! In this episode of the Weekly Buzz by Helium 10, Bradley covers: 01:03 - Prime Day Results? 02:56 - Big Vine Update Details 10:13 - Bulk Keyword Migration 13:05 - No More TikTok App? 15:45 - Search Results Strategy 18:13 - Amazon Influencer Increase 19:22 - Custom Campaign Creation 21:08 - TikTok Shop Community 21:56 - AI Workshop 22:54 - SQP AI 26:12 - Project X

Welcome to Omni Talk's Retail Daily Minute, sponsored by RetailClub and Mirakl. In today's Retail Daily Minute:Ulta Beauty enters the UK market through its acquisition of leading British beauty retailer Space NK, marking a major milestone in the company's international expansion strategy.Ferrero sweetens its North American presence with a $3.1 billion acquisition of cereal giant WK Kellogg, adding Froot Loops and Frosted Flakes to its portfolio amid ongoing packaged food consolidation.Glossier joins TikTok Shop to chase Gen Z customers, expanding its multi-platform strategy as the beauty brand seeks to reignite growth and investor interest.The Retail Daily Minute has been rocketing up the Feedspot charts, so stay informed with Omni Talk's Retail Daily Minute, your source for the latest and most important retail insights. Be careful out there!

In episode 110 of The Side Hustle Experiment Podcast  John (https://www.instagram.com/sidehustleexperiment/) and Drew  (https://www.instagram.com/realdrewd/) breakdown the best ways to make money in 2025.Book A FREE Strategy Call with Carter from VA Fastlane : https://bit.ly/4jeDLC4 

Welcome to Omni Talk's Retail Daily Minute, sponsored by RetailClub and Mirakl. In today's Retail Daily Minute:Prime Day breaks records as July 8th sees $7.9B in online sales — topping Thanksgiving 2024 — with mobile accounting for 50% of spend and luxury purchases spiking across categories.Sam's Club partners with Spot Pet Insurance to launch a pet care program offering discounted insurance and pharmacy services, extending its simplified healthcare approach to furry family members.New data shows marketplaces drove 40% of e-commerce growth in 2024, as traditional retailers like Nordstrom, Walmart, and Ulta expand marketplace strategies to compete with Amazon and TikTok Shop.The Retail Daily Minute has been rocketing up the Feedspot charts, so stay informed with Omni Talk's Retail Daily Minute, your source for the latest and most important retail insights. Be careful out there!

What happens when your supply chain meets viral fame? I sat down with Tara Tarazi, VP of Supply Chain at DUDE Wipes, to uncover the real-world planning challenges behind TikTok Shop and other in-app e-commerce platforms. From flash demand spikes to unpredictable affiliate influence, Tara reveals how DUDE Wipes is building a resilient, agile, and disciplined S&OP strategy in one of the most chaotic and fast-moving digital markets today. Whether you're in CPG, retail, or just trying to make sense of modern omni-channel planning—this is an episode you can't miss.Support the showTo sign up for regular updates and the latest research, events, articles, podcasts and more from the Institute of Business Forecasting & Training, visit www.ibf.org

In this episode, I'm thrilled to have Brett Curry back on the show. Today, Brett and I discuss how YouTube just entered the ring to compete with TikTok Shop and what that means for sellers trying to stay ahead. It’s a game-changer, and we’re breaking down what you need to know to keep up.  What You’ll Learn Your social selling options on YouTube How does shoppable YouTube compare with TikTok? How to get started with YouTube Shopping Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the past 8 years. It’s small and intimate and […] The post 597: YouTube Just Declared WAR on TikTok Shop – Here's What Sellers Need to Know With Brett Curry appeared first on MyWifeQuitHerJob.com.

Send us a textWork with Jordan personally at www.ecommerceos.coWork with social commerce club at www.socialcommerceclub.comGet 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategiesJoin Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/aboutUnlock the secret behind TikTok Shop's explosive growth in 2025! In this action-packed 10-minute deep dive, Jordan West—founder of Social Commerce Club (one of North America's top TikTok Shop agencies)—walks you through everything you need to know to turn TikTok Shop into the heartbeat of your brand:Why TikTok Shop Is More Than “Just” SalesDiscover how TikTok Shop powers your content, supercharges brand awareness, and drives traffic all the way to your website, Amazon listings, Meta ads, and beyond.See real-world examples of the “halo effect” in action: even if someone doesn't check out through TikTok Shop, that first touch sends them to purchase everywhere else.The $250K “Small Creator” Case StudyLearn how a creator with under 10K followers generated $250,000 in gross merchandise value—no fancy studio, no big budget, just smart seeding and creator-led incentivization.Get the step-by-step breakdown: how we shipped samples, identified unicorn videos, and sparked ad spend behind winning content.Jordan's 8-Step Full-Funnel FrameworkSeed 100 samples → Spot the top 20 videos → Scale the top 4 unicorns with Video Shopping Ads → Repurpose UGC across Meta, YouTube, Shopify PDPs, Amazon listings → Build a creator community on retainers → Signal the winning metrics (CTR, CPM, watch-time) → Reinvent your landing pages with creator styling → Unify all channels around one core content engine.Each step is packed with tactical “playbook” advice you can implement today.Insider Tactics to Find, Nurture & Reward Unicorn CreatorsWhere to look for high-converting talent, how to structure retainers and affiliate deals, and why shifting from “influencer” to “salesperson” mindset unlocks unlimited scale.Bonus: Co-Branded Creator FunnelsSee how to build dedicated landing pages featuring your top creators' UGC, complete with affiliate codes and white-listed traffic campaigns—an authentic, trust-driven strategy that's currently crushing ROAS for multiple brands.Whether you're an e-commerce founder mapping out your 2025 growth plan, a marketing manager looking to unlock new awareness channels, or an agency pro eager to add cutting-edge playbooks to your roster, this video is your blueprint for creator-powered commerce at scale.

Mariam Musa spills the tea on her TikTok-Shop documentary, the small fortune she once dropped on a loved one, and the A-list name lurking in her DMs. From Albania holiday hype and the brutal truth about overrated TikTokers to paying for blue ticks, fakest-ever influencers, ghosting revenge tactics and the mum-life curve-balls. They also answer all of your hardest parenting dilemmasListen to the FULL PODCAST and follow us on:Spotify - https://open.spotify.com/show/4UjhcQP...Apple Podcasts - https://podcasts.apple.com/us/podcast...Tiktok - https://www.tiktok.com/@chloevsthewor...Instagram - https://www.instagram.com/chloevsthew...Chloe: https://www.instagram.com/chloeburrows/?hl=enDilemmas: chloevstheworldsubmissions@gmail.com

You know you're in for a wild ride when Tyler brings back the Trey Lewellen—e-commerce madman, viral offer wizard, and occasional chaos wrangler. In this electric follow-up to his first appearance in 2019, Trey drops back into BizNinja Radio from literal paradise (yes, St. Thomas) to catch us up on scaling flashlights to $30M in 2.5 months, surviving lawsuits, and now running a lean empire off nothing more than a smartphone and a solid Telegram group.Trey breaks down the “market-first” method that flipped his e-comm game upside down—building audiences before building products. Forget warehouses full of dead inventory. Trey's strategy: ask what people want, sell it to them first, then fulfill. Oh, and he's doing it all with zero employees, freelancers who outwork traditional hires in a quarter of the time, and affiliate partners who move mountains (and a whole lot of product). The guy's basically playing 4D chess with a Shopify store.And if you think that's wild, just wait—Trey's now tackling TikTok Shop, WhatsApp, and Discord as the new frontier for selling. He's ditching email and SMS (too old, too risky) and betting on micro-influencers, direct-to-niche strategies, and building real communities. Oh, and spoiler alert: He's launching a free challenge to help you build your own $28K/month recurring revenue machine. Buckle up. This one's a masterclass in modern entrepreneurship. Key TakeawaysBuild audiences first, products second. Let your market tell you what to sell.Freelancers > full-time staff: scale smarter with lean teams.Affiliate partnerships can explode your growth—find the right players and pay them well.Email and SMS are dying—Discord, TikTok Live, and WhatsApp are the future.Always plan for scale. $30M months sound fun... until the lawsuits roll in.Aim for 1,000 subscribers at $28/month. That's your escape plan. Chapters00:00 Welcome Back Trey Lewellen01:00 From Loan Leads to E-Commerce Breakthrough03:00 The $100K T-Shirt Hustle04:00 Market-First Approach Explained06:15 Scaling to $30M and the Chaos That Followed10:00 Running a Business with No Employees13:00 Affiliate Marketing Secrets (Uncle B & Beyond)17:00 Finding Hidden Affiliate Powerhouses22:00 The Rise of TikTok Shop, WhatsApp & Discord26:30 Why Email & SMS Are Dying28:30 Trey's Free Challenge to Build Recurring Revenue

MORE STAFFINGRecruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting ⁠https://morestaffing.co/af⁠. FERMATCreate funnels the same way you create ads with FERMAT by visiting ⁠⁠https://fermatcommerce.com/af//TikTok Shop is exploding—and most eCommerce brands are asleep on it. In this episode of the AJF Podcast, Andrew Faris sits down with Jordan West (CEO of Social Commerce Club) to dive deep into what's actually working on TikTok Shop, why creators are outperforming influencers, and how brands should rethink top-of-funnel strategy.Whether you're a 7–9 figure operator looking to diversify off Meta, or just exploring creator partnerships for the first time, Jordan lays out the real-world playbook: from seeding products to building a creator network that drives serious revenue. He also unpacks the cold start problem, affiliate commissions, content volume, CPM misconceptions, and how to identify the right creators without wasting time or budget.If you're facing margin pressure, platform volatility, or simply want to stay ahead of where consumer attention is going, this episode is packed with actionable insight from someone who's scaled TikTok Shop campaigns for 100+ brands.What You'll Learn:- Why TikTok CPMs are misunderstood—and what they actually signal- How to build and retain high-performing creator partnerships- Why volume matters: the 10–20 posts/day strategy- How one low-follower creator drove $250K in sales- When and how to bet $50K on TikTok the smart way //CHAPTER TITLES:00:01:39: Meet Jordan West00:05:13: Creator vs Influencer00:13:34: How To Kick Off Creator Marketing Strategy00:26:39: How The Meta Algorithm Works00:32:55: Importance of Good Quality Content00:44:03: Creator Networking in 2025//Jordan West is the CEO of Social Commerce Club and the host of Secrets To Scaling Your Ecommerce Brand. See everything Jordan is doing at www.socialcommerceclub.com.//SUBSCRIBE TO MY CHANNEL FOR 2X/WEEKLY UPLOADS!//ADMISSIONGet the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: ⁠https://www.youradmission.co/andrew-faris-podcast⁠//FOLLOW UP WITH ANDREW X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris ⁠Email: podcast@ajfgrowth.comWork with Andrew: ⁠https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

This episode is another seller strategy masterclass. We'll discuss 10 unique strategies that most of your competitors are not using. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Join us as we explore innovative seller strategies in the ever-evolving Amazon and TikTok Shop marketplace, with a special focus on leveraging Helium 10's exclusive tools. We'll uncover how understanding the history of products frequently bought together can open up new bundling opportunities and product lines. For instance, finding out that bat-shaped shower curtain hooks are often purchased with bat-shaped bath mats can spark ideas for unique product offerings. By tapping into these insights, sellers can enhance their advertising strategies and target customers more effectively, ultimately gaining a competitive edge in a crowded marketplace. We'll also discuss the transformative power of Helium 10's features, like automated keyword harvesting and heat maps. These tools not only streamline the process of discovering new keywords but also help manage inventory challenges. By automating notifications for relevant keywords and illustrating how shipping times are affected by stock levels, sellers can save time and optimize their listings. This provides a competitive advantage, allowing sellers to focus on strategic growth rather than tedious tasks. Additionally, we'll touch on TikTok Shop fulfillment tips, exploring how to distribute inventory effectively and utilize Amazon's Multi-Channel Fulfillment for a seamless order processing experience. Lastly, let's dive into the impact of influencer marketing and Amazon advertising on boosting brand reach and conversion rates. The Helium 10 influencer finder becomes an invaluable resource for identifying potential collaborators, while the widget provides insights into the most clicked products in search results. These tools, along with exclusive Amazon seller strategies, make Helium 10 an indispensable suite for optimizing business operations. By harnessing these resources, sellers can uncover opportunities that might be missed when relying solely on traditional methods, significantly reducing the time spent managing ad campaigns and positioning themselves for success. Listen in as we unpack these strategies and more, equipping you with the knowledge to thrive in the e-commerce world.  In episode 679 of the Serious Sellers Podcast, Bradley talks about: 00:00 - Unique Seller Strategies Masterclass 09:48 - Automated Keyword Harvesting and Heat Maps 12:15 - Automated Keyword Tracking for Competitors 15:44 - Amazon FBA Inventory Management Tips 19:06 - Amazon Data for Competitor Sales  24:34 - Easily Migrate and Track Keywords 25:54 - Influencer Marketing and Amazon Advertising 30:06 - Wooden Egg Holder Advertising Confusion 32:43 - Optimizing Amazon PPC Campaigns Manually 37:39 - Exclusive Amazon Seller Tools and Strategies 37:57 - Helium 10 Bid Suggestions for ACoS

In this episode, we talk with Alibaba's US GM about powerful new AI tools, fast domestic sourcing, and how you can become a US-based supplier on Alibaba to reach global buyers.   ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos   Join us as we sit down with Justin Liu, the General Manager for Alibaba.com in North America, to uncover some exciting new AI features on the Alibaba platform. Justin shares his journey from growing up in China and studying at Georgetown University to his experiences at Amazon, where he gained valuable insights into the needs of sellers. Now at Alibaba, he focuses on helping North American suppliers set up storefronts and list products to access a global network of retailers and distributors. This conversation highlights how Alibaba is not just a sourcing hub but a gateway for North American manufacturers to reach international markets, addressing common misconceptions about its services.   In another segment, we explore the challenges of managing tariffs and supply chain risks for sellers expanding their businesses on platforms like TikTok Shop. With Alibaba's vast network of suppliers from various regions, sellers can confidently navigate international trade. We emphasize the importance of risk management tools, such as Alibaba's trade assurance program, which safeguards transactions. Additionally, we introduce Accio, the world's first AI-supported sourcing platform that transforms product discovery through a conversational interface similar to ChatGPT. By integrating with B2B platforms like Alibaba, Accio is setting itself apart as an adaptive resource for sellers worldwide. Listen in as we unpack these strategies and tools that empower sellers to grow their E-commerce businesses.   In episode 678 of the Serious Sellers Podcast, Bradley and Justin discuss: 00:00 - Alibaba's AI Features and Supplier Opportunities 03:39 - Alibaba's Expansion in North America 06:36 - Changing Landscape of E-Commerce Market 13:08 - Account Managers and TikTok Shop Services 13:59 - Managing Tariffs and Supply Chain Risks 18:48 - Managing Risks in Global E-Commerce Sourcing 23:24 - AI-Supported Sourcing Platform for Sellers 23:46 - AI-Based Sourcing Tool

I've been shouting this from the rooftops: live social shopping is about to explode—and in this episode, I sit down with someone who's actually doing it at scale. David Rawlinson, CEO of QVC Group, joins me to break down how one of the OGs of commerce + entertainment is going all-in on the next retail revolution.We talk about what's happening with TikTok Shop, why America is behind China in social shopping, how QVC is reinventing itself, and how creators, entrepreneurs, and even “garage sale” sellers can win big in this space. This isn't just theory—this is real strategy for where attention, commerce, and community are all headed.