Podcasts about tiktok shop

Tim Martin-Harvey, Head of eCommerce at The Bottle Club, joins Will Laurenson to unpack the bold decision to switch off all paid marketing - and why it led to a 200% profit increase. From dissecting flawed attribution models to exploring TikTok Shop, AI-powered content, and smarter segmentation through checkout questions, Tim shares tactical and philosophical insights into running a retail brand in 2025. Whether you're focused on customer retention, email marketing, or future commerce trends, this episode offers a refreshingly honest look at what happens when you break the rules to serve the business better.

In dieser Folge spricht Karo mit einem bekannten Gesicht im Kassenzone-Podcast: Vanessa Stützle, CEO der LUQOM-Gruppe. Gemeinsam werfen sie einen Blick auf die Entwicklungen im deutschen E-Commerce und die Trends, Strategien und Zahlen, die das Jahr 2025 prägen werden. Neu: Mit dem „Quarterly Stützle“ starten Karo und Vanessa ab sofort ein regelmäßiges Update-Format zum Status quo des E-Commerce. Ein zentrales Thema im Gespräch ist die aktuelle Marktlage. Der deutsche E-Commerce wuchs 2024 nur um 1,1 %, für 2025 wird ein moderates Plus von 2,5 % erwartet. Karo und Vanessa sind sich einig: Unternehmen mit klarer Vision und effizienter Struktur bleiben erfolgreich. Besonders im Segment Home & Living wird es selektiver. Anbieter wie Westwing, die auf Premium und Eigenmarken setzen, entwickeln sich solide. Im Fokus steht auch der Start des TikTok Shops in Deutschland. Zwar fehlt es noch an Conversion, doch das Potenzial – etwa durch Live-Shopping und Creator-Kollaborationen – ist groß. Vanessa rechnet damit, dass TikTok sich mittelfristig vom Traffic- zum Umsatzkanal wandelt. Außerdem geht es um Kundendaten und Loyalty-Programme. Nach dem Rückzug eines wichtigen Partners steht die Deutschlandcard unter Druck – neue digitale Touchpoints werden gebraucht. Vanessa sieht klare Chancen in Apps mit echtem Mehrwert und personalisierter Ansprache. Künstliche Intelligenz ist bei LUQOM längst Alltag: Sie unterstützt von Trendanalysen über 3D-Visualisierungen bis hin zu Legal Checks – und macht Prozesse effizienter und sicherer. Spannend ist auch Aldis Rückzug aus dem Onlinehandel. Karo und Vanessa diskutieren über mögliche digitale Nischenmodelle – von Aldi Talk bis Aldi Reisen. Welche Trends sie bei Kundenbindung sehen, was Aldis Rückzug für den Markt bedeutet und warum Conversational Commerce via WhatsApp im B2B funktioniert, hört ihr in dieser Folge. Podcast-Host - Karo Junker de Neui: https://www.linkedin.com/in/karojunker https://etribes.de/ Newsletter: https://www.kassenzone.de/newsletter/ Community: https://kassenzone.de/discord Disclaimer: https://www.kassenzone.de/disclaimer/ Youtube: https://www.youtube.com/c/KassenzoneDe/ Blog: https://www.kassenzone.de/ E-Commerce Buch: https://www.amazon.de/gp/product/3866413076/ Plattformbuch 2024: https://amzn.eu/d/1tAk82E Tassen kaufen: http://www.tassenzone.com Kassenzone” wird vermarktet von Podstars by OMR. Du möchtest in “Kassenzone” werben? Dann https://podstars.de/kontakt/?utm_source=podcast&utm_campaign=shownotes_kassenzone

Abonneer je op ⁠⁠⁠⁠onze Substack⁠⁠⁠⁠ en ontvang een samenvatting van de aflevering, de shownotes en links naar de bronnen.[00:00] Intro⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠[01:22] ⁠ChatGPT stoot Instagram en TikTok van troon in appstores wereldwijd, wordt synoniem voor AI⁠[06:35] Google scherpt richtlijnen aan voor AI-gegenereerde content[10:43 ] ⁠Gemini 2.5 Pro en Agentspace: Google's AI-offensief richting multi-agent intelligentie ⁠[15:48] ⁠Roblox en Google introduceren 'Rewarded Video Ads' binnen virtuele werelden⁠[19:07] Nieuwe updates in Google Performance Max – focus op Customer Lifetime value en makkelijker creatives aanpassen[21:20] Temu's (hernieuwde) focus op Europa en de indirecte effecten van VS-importheffingen[26:53] TikTok Shop is live Duitsland, Frankrijk en Italië[28:30] Pulse from the past: TikTok Shops[33:43] OutroShownotes: https://www.adwise.nl/podcast/Hosts: Jeroen Roozendaal en Daan LoohuisVolg Adwise ook via:

Is TikTok Shop still worth it in 2024? Or is the ban just smoke and mirrors? In this episode of Lunch With Norm, Michelle Barnum Smith breaks down everything sellers need to know about growing on TikTok—from setting up your shop the right way to generating hundreds of videos without being the face of your brand. ➡️ Ready to grow your brand and sell more? Check out all the tools and resources we recommend at: https://www.lunchwithnorm.com/ This episode is a must-watch for any Amazon or DTC brand looking to tap into TikTok Shop's explosive growth. Michelle covers the exact strategies that are working right now, including how to get your account approved, how to seed products to creators, and why content—not followers—is the key to scale. She also explains why most sellers fail in their first 90 days and how to avoid being one of them. Whether you're just getting started or ready to go all in on TikTok, Michelle lays out the playbook.

En este episodio charlamos con Marta Panera, Head of Marketing and Communication en Foreo, una de las marcas que ha conseguido transformar la manera en la que entendemos el cuidado de la piel. Marta nos cuenta cómo ha sido su trayectoria hasta llegar a Foreo y cómo ha contribuido a construir una marca global desde cero, abriendo una categoría tan innovadora como la tecno-belleza. Hablamos de omnicanalidad, estrategias de marketing para productos premium, escucha activa del consumidor, retos de conversión en ecommerce y hasta su próximo lanzamiento en TikTok Shop. Una conversación llena de aprendizajes, datos y anécdotas reales de una profesional con visión estratégica y pasión por la innovación. Enlaces de interés:  [Beloved sponsor] Integra Bizum desde tu pasarela bancaria. Más info en bizum.com

En este episodio charlamos con Marta Panera, Head of Marketing and Communication en Foreo, una de las marcas que ha conseguido transformar la manera en la que entendemos el cuidado de la piel. Marta nos cuenta cómo ha sido su trayectoria hasta llegar a Foreo y cómo ha contribuido a construir una marca global desde cero, abriendo una categoría tan innovadora como la tecno-belleza.Hablamos de omnicanalidad, estrategias de marketing para productos premium, escucha activa del consumidor, retos de conversión en ecommerce y hasta su próximo lanzamiento en TikTok Shop. Una conversación llena de aprendizajes, datos y anécdotas reales de una profesional con visión estratégica y pasión por la innovación.Enlaces de interés: [Beloved sponsor] Integra Bizum desde tu pasarela bancaria. Más info en bizum.com

Laura López, de "Actual Comunicación Amodiño", empresa que se adica á xestión da comunicación dixital. Hoxe falamos dos usuarios en redes sociais e cambios na tendencia. 🔊"Segundo o informe We Are Social e Melwater, en febreiro de 2025 eramos máis de 5.200 millóns de usuarios activos a nivel global en redes sociais". 🔊"Facebook segue a ser a rede social máis empregada, con 3.070 millóns de usuarios". 🔊"Aínda que máis de un 40% dos usuarios da rede están presentes en X, é a cuarta rede social que máis se abandona". 📢Se sentimos que o día a día vai a un ritmo vertixinoso, no que se refire a cambios no ecosistema dixital, esta velocidade aínda é maior. Fai uns anos aínda tiñamos conta activa en Tuenti e agora xa hai usuarios que non saben que foi iso. Logo diciamos que Facebook estaba morto e que o formato de vídeo vertical breve era o rei das plataformas sociais. Pois ben, hoxe vimos a desmentir algunhas das -cremos- crenzas máis estendidas relacionadas coas plataformas dixitais e descubrir cales son as máis empregadas neste momento. ✅Un pequeno repaso dos datos a nivel mundial Segundo o informe We Are Social e Melwater, en febreiro de 2025 eramos máis de 5.200 -o que representa un 63,9% da poboación mundial- millóns de usuarios activos a nivel global en redes sociais. Desta cifra, 39,7 millóns eran españois. Por outra banda, a media de uso diario, a pesar de seguir sendo moi elevado, vén de reducirse en dous minutos, e sitúase agora en 2 horas e 21 minutos. O que si segue a subir é a media de aplicacións, que se sitúa en 6,8 por usuario. ✅Facebook segue sendo o rei Sentíndoo moito para eses detractores de Facebook, a primeira rede social de Zuckerberg segue a ser a rede social máis empregada, con 3.070 millóns de usuarios. O que si decrece é o interese por seguir páxinas das marcas en Facebook pero, aínda así, as máis exitosas superan os 150 millóns de seguidores (neste caso, Cristiano Ronaldo con 170 millóns, Samsung con 162 millóns e Facebook App con 150 millóns). ✅O retorno de YouTube Nos últimos meses, Youtube está en boca de todos. E é que plataformas como IPMark xa aseguran que a plataforma de vídeo volve a gañar relevancia coa aposta dos creadores de contido por este medio. Dende novos creadores de contido ata outros máis consolidados coo Ibai que aseguran que a comunidade en YouTube é moi optimista e os influencers pódense mostrar a si mesmos sen a presión de ter que publicar diariamente como ocurre noutras redes como Twitch. En definitiva, segundo datos do mes de febreiro, YouTube é actualmente a segunda rede social máis empregada, con 2.530 millóns de usuarios e un billón de horas de vídeo diarias. E, como curiosidade, os tres vídeos musicais máis vistos son Baby Shark, Despacito e Johny Johny Yes Papa. ✅Instagram e os talking carousels Instagram segue no podio con 2.000 millóns de usuarios activos. Sinálase que esta plataforma segue a medrar e non só consigue fidelizar novos usuarios, senón que tamén atrapa novos creadores de contido. Ademais, xunto con Facebook, é o medio que máis tráfico de referencias xenera desde redes coais. Por outra banda, se ben segue a medrar en usuarios, tamén segue a innovar e cambiar realizar pequenas modificacións nos seus formatos. Nos últimos meses hai un novo formato que algúns creadores de contido o definen como “o formato máis viral 2025”, os talking carousels. E en que consisten? Están baseados na mesma dinámica que un reel e aproveitan o tirón que están tendo agora mesmo os carruseis. Isto é, teñen a mesma narrativa que un reel falado pero en formato carrusel, de maneira que o usuario pode escoller o ritmo ao que consome o contido e a mensaxe, algo esencial que está a facer que os carruseis gañen cada vez máis importancia. ✅TikTok TikTok é a cuarta rede social máis empregada, con 1.590 millóns de usuarios. Ademais,, ten unha das medias de engagement rate máis altas para contas de empresa: 3,70% (considérase unha cifra moi boa a partir do 3%). Esta plataforma posiciónase como especialmente importante (e un reto tamén) para as empresas, xa que coa chegada de TikTok Shop será especialmente importante para Ecommerce. ✅E que pasa con X (Twitter)? Aínda que máis de un 40% dos usuarios da rede están presentes en X, é a cuarta rede social que máis se abandona. E é que para atopala no ranking de redes sociais máis empregadas hai que pasar primeiro por Facebook, YouTube, Instagram, WhatsApp, TikTok, WeChat, Telegram, Messenger, Snapchat, Douyin (o TikTok chinés), Kuaishou (plataforma chinesa de vídeos curtos e transmisións en vivo), Reddit e Weibo (plataforma chinesa similar a Twitter). E por que está a xente abandonando X? Polo seu dono, Elon Musk. Entre outras cousas, durante a investidura de Trump, o propietario de X realizou un xesto que foi interpretado por moitos como un saúdo nazi, polo que moitas personalidades e usuarios decidíronse a pechar as súas contas como sinal de protesta. Outro motivo, quizais aínda máis importante, é a percepción de que X promove contidos alarmantes, incluíndo teorías de conspiración de extrema dereita ou racismo. É dicir, estase criticando por promover a desinformación e o odio e, de feito, medios como The Guardian teñen cerrado as súas contas oficiais, calificando a plataforma de tóxica. Porén, outros medios como Maldita precisamente para combater esta desinformación, néganse a abandonar a plataforma, para non deixar que “os desinformadores gañen a batalla” e, máis aínda, tendo en conta que os usuarios cada vez máis infórmanse en redes sociais. ❓Pregunta próxima semana: que redes alternativas ás máis populares empregades? 👉Máis Información ACTUAL COMUNICACIÓN Amodiño: ✔️Páxina Web: https://actualizadoscomunicacion.com/ ✔️Facebook: https://www.facebook.com/actualizadoscomunicacion ✔️Twitter: https://twitter.com/actualizadoscom ✔️Instagram: https://www.instagram.com/actualizados_comunicacion/ 🎙️"SUSCRÍBETE" ao podcast.👍 👉MÁIS ENTREVISTAS: https://www.ivoox.com/podcast-salta-da-cama_sq_f1323089_1.html 👉Máis Información e outros contidos: ✔️Facebook: https://www.facebook.com/PabloChichas ✔️Twitter: https://twitter.com/pablochichas ✔️Instagram: https://www.instagram.com/pablochichas/ ✔️Clubhouse: @pablochichas ✔️Twich: https://www.twitch.tv/pablochichas

In this clip from Gary's appearance on Squawk Box, he dives into a trend that's about to explode in the U.S. — live social shopping.If you've been sleeping on platforms like Whatnot, TikTok Shop, or even Instagram Live as sales channels, this is your wake-up call. Gary breaks down how social commerce is evolving, why it's dominating overseas, and what brands and creators need to do now to catch up.

#337 What happens when your thriving side hustle starts to plateau? In this episode hosted by Kirsten Tyrrel, we welcome back Tyler Christensen, who built a $5K/month income stream as an Amazon influencer — only to see his per-video earnings drop by 90%. Rather than walking away, Tyler made a strategic pivot. He shares how he diversified his income by incorporating YouTube, TikTok Shop, and paid sponsorships, all while reducing his workload from 20 hours a week to just five. We dive into the difference between Amazon's affiliate vs. influencer programs, how video formatting impacts performance across platforms, and why digital assets can continue paying dividends for years. If you're looking to build a sustainable income stream, this is a masterclass in adapting to market shifts and turning content creation into long-term wealth! What we discuss with Tyler: + Amazon affiliate vs. influencer + Why per-video earnings dropped + Pivoting to maintain income + Diversifying with YouTube & TikTok + Landing paid sponsorship deals + Creating digital assets that last + Vertical vs. horizontal video strategy + Growing without buying products + Sponsored content outreach tips + Turning side hustle into passive income Thank you, Tyler! Follow Tyler on YouTube. And follow us on: Instagram Facebook Tik Tok Youtube Twitter To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors. Want to hear from more incredible entrepreneurs? Check out all of our interviews here! Learn more about your ad choices. Visit megaphone.fm/adchoices

Le Café de l'e-commerce, c'est le podcast qui vous propose de faire votre veille e-commerce, différemment, dans vos oreilles, même si vous ne savez toujours pas si votre colis made in China va passer la douane sans surtaxe.Dans cet épisode, on vous parle d'impôts, d'IA, de fuites de données, de métavers… Mais aussi :

Esteemed beauty marketer Michelle Miller knows a thing or two about a successful TikTok strategy. Miller served as CMO of K-18 during its gangbuster rise and 2023 strategic acquisition by Unilever. Her CV also includes Kosas, Too Faced and, as of January, CMO of Vegamour hair care.  “[TikTok has] an algorithm that is able to democratize beauty in a way that makes it a lot more accessible [to the average consumer],” Miller said. “With the platform being so uncertain, it's emotionally hard for brands that have invested so much time into creator communities, into content on Tiktok. And most of all, it's really, really hard for creators that have built their entire living and livelihoods on the platform.”  Miller joined Glossy podcast hosts Lexy Lebsack and Sara Spruch-Feiner (23:21), plus Glossy managing editor Tatiana Pile, to discuss the latest movement in TikTok's ongoing sell-or-be-banned legal predicament and what it means for the beauty industry.  As previously reported by Glossy, concern over TikTok's algorithm and its ability to influence Americans through disinformation campaigns, as well as the large amount of data being collected by ByteDance about Americans, are the top concerns of those behind the ban. This conversation goes back to 2020 when President Trump said he planned to ban the app, but it wasn't until TikTok added commerce with TikTok Shop in September of 2023 that momentum rebuilt. Then-President Biden signed a law into effect in April of 2024 that gave TikTok owner Bytedance a window to sell the majority of the business to an American owner or be banned from being downloaded in the U.S.  Despite numerous legal challenges, including one heard by the Supreme Court, Bytedance unsuccessfully fought the legislation, and the app briefly went dark in January before garnering an extension by President Trump.  On April 4, TikTok received a second extension to find a buyer until June 19. Until then, the app is safe. However, alongside a developing trade war with China, TikTok's fate hangs in the balance with a meaningful impact on the beauty and wellness industries.  “It really puts into place — not only for big brands in beauty, but also for smaller brands that are just getting started — [the questions] of: ‘How do you future-proof your brand? How do you work virality today, and what's next if TikTok does go away in 75 days?” Miller said.  Also included in this episode is a news rundown on the top stories of the week. The team discusses President Trump's escalating global tariffs, Beyoncé-founded Cécred's splashy launch into Ulta Beauty and the latest celebrity beauty brand to hire bankers to explore an exit, ahead. 

If you want to understand how to build a breakout brand at warp speed, this is the episode for you.In just two years, Aaron Nosbisch, founder and CEO of BRĒZ, has scaled his functional THC beverage company from zero to a projected $50M+ in revenue for 2025. The results so far are remarkable: BRĒZ sold $28 million in product in 2024, largely DTC and via a quickly expanding retail footprint of some 2,000 retail doors nationwide — and the company was profitable after just 6 months.In this conversation, we unpack how BRĒZ became a rocket ship in the functional drinks space, combining hemp-derived THC, CBD, lion's mane mushrooms, and adaptogens to create a new class of social beverages that's resonating with audiences young and old.Even more remarkable? Aaron has built BRĒZ in public, posting monthly breakdowns of the company's financials, subscriber counts, customer acquisition costs, and more.In this episode, Aaron shares:Why BRĒZ is a functional platform, not just a THC beverage — and why that distinction mattersHow the brand scaled to 8 million cans and achieved $28M in revenue in less than 24 monthsWhy DTC was the launchpad — but retail is now the growth engineThe inside story behind BRĒZ's formulation, branding, and “ancient-future” designHow Aaron uses his background as founder of Lucyd, the largest cannabis advertising agency, to win on Meta, TikTok Shop, and AmazonWhy audience psychographics > demographics — and how BRĒZ appeals across generationsThe playbook behind Total Wine sellouts, 87% DTC revenue, and hitting 10,000+ subscribersLast Call: Join Caroline, Scott, and Erica as we dive into the Areni Global report, Rethinking Wine Education, to unpack the massive gap between what's taught in formal wine certifications — and what the modern wine industry actually needs.Don't miss our next episode, dropping on April 16.For the latest updates, follow us:For the latest updates, follow us:Business of Drinks:LinkedInInstagram @bizofdrinksErica Duecy, co-host: Erica Duecy is founder and co-host of Business of Drinks and one of the drinks industry's most accomplished digital and content strategists. She runs the consultancy and advisory arm of Business of Drinks and has built publishing and marketing programs for Drizly, VinePair, SevenFifty, and other hospitality and drinks tech companies.LinkedInInstagram @ericaduecyScott Rosenbaum, co-host: Scott Rosenbaum is co-host of Business of Drinks and a veteran strategist and analyst with deep experience building drinks portfolios. He currently serves as Head of Search at Distill Ventures. He was formerly the Vice President of T. Edward Wines & Spirits, a New York-based importer and distributor.LinkedInCaroline Lamb, contributor: Caroline is a producer and on-air contributor at Business of Drinks and a key account sales and marketing specialist at AHD Vintners, a Michigan-based importer and distributor.LinkedInInstagram @borkalineSPONSOR: SWIG Partners is exclusively offering $100 off their supplier-distributor matchmaking fee when you mention the Business of Drinks podcast, or inquire via this link: ⁠https://www.swigpartners.com/businessofdrinksIf you enjoyed today's conversation, follow Business of Drinks wherever you're listening, and don't forget to rate and review us. Your support helps us reach new listeners passionate about the drinks industry. Thank you!

In an ever-evolving digital landscape, TikTok has emerged as a powerful platform that businesses cannot ignore. With over 180 million users in the USA alone, TikTok provides an unparalleled opportunity for brands to tap into a vast audience. Join us in this episode of The Seller Process Podcast with Graeme Paddock, co-founder of The Uptick, to discuss how Amazon and e-commerce sellers can successfully launch and scale a TikTok shop. He shares the core elements required for success on TikTok, including choosing the right product, using User-Generated Content (UGC) insert cards, modeling successful content, using data to create audience-focused content, and the importance of gaining 1,000 followers for a strong algorithmic boost. Here's a breakdown of what to expect in this episode:Why TikTok is a Game Changer for E-commerceThe Halo Effect and Early AdoptionFive Core Components for TikTok SuccessPillar 1: Choosing the Right ProductPillar 2: Leveraging UGC Insert CardsPillar 3: Framework for UGC ContentRepurposing Content for TikTokCreating Engaging ContentTikTok as a Search EngineUnderstanding TikTok's AlgorithmCommon Mistakes to Avoid on TikTokDownload  “Leverage the Tiktok Equation to Start Scaling Your Brand on TikTok Shop ” by Graeme Paddock to successfully launch your first product and start generating sales on TikTok Shop!About Graeme PaddockGraeme Paddock and his business partner Rafay MH have started, scaled and exited multiple businesses on Tiktok and together they co-founded The UpTik. They empower business owners with all the skills necessary to successfully drive top of funnel marketing awareness. The UpTik is an implementation mentoring program that helps you install plug & play systems to lay a solid foundation to confidently scale your brand leveraging TikTok.Connect with Graeme Paddock:Website: https://www.theuptik.com/LinkedIn: https://www.linkedin.com/in/graemepaddock/Facebook: https://www.facebook.com/graeme.paddock/Instagram: https://www.instagram.com/graemepaddock/Connect with Gianmarco!Website: https://www.thesellerprocess.comInstagram: https://www.instagram.com/gianmeli/?hl=en Facebook: https://www.facebook.com/voltageholdings/LinkedIn: https://www.linkedin.com/in/gianmarco-meli/YouTube: https://www.youtube.com/channel/UCB07vjOEJnu3mhYxmoaVlegFacebook: https://www.facebook.com/gianmarco.melTools & Useful ResourcesPickFu -  Polls & Split Tests - Perfect for split testing product variations before launching them. Also useful to optimize your listings by getting real instant data. Get 50% off your first poll with code: THESELLERPROCESS FBAExcel - Best Automation Tools - FBAexcel offers powerful tools built entirely on Google Sheets to help you automate keyword research, PPC optimization, metrics tracking, and more. Sign up for free through the link below to get "Keyword Dominator" 

Garrett Peters, co-founder of Duncan & Stone Paper Company, joins Will Laurenson to talk about building a profitable, founder-led brand without sacrificing your sanity. They dive into using AI for content, the ups and downs of TikTok Shop, running a business with friends, and the importance of cashflow discipline. Garrett shares how his team handles growth, forecasts inventory, and aims for $5 million in annual sales—all while keeping their business enjoyable. This episode offers a grounded, honest view of modern e-commerce and the trade-offs that come with it.

E-Commerce im Wandel: Joel Kaczmarek diskutiert mit Alex Graf von Spryker und Jochen Krisch von Exciting Commerce über die aktuellen Entwicklungen im Handel. Im Fokus stehen die Strategien von ALDI und OTTO, die Herausforderungen und Chancen im digitalen Markt. Während ALDI seinen Online-Shop einstellt, um sich neu zu orientieren, zeigt OTTO Wachstum im Marktplatzgeschäft, kämpft jedoch mit Kosteneffizienz. Zudem werfen die drei einen Blick auf den TikTok Shop als neuen Player im E-Commerce, der mit innovativen Verkaufsformaten frischen Wind in die Branche bringt. Ein spannender Austausch über die Zukunft des Handels! Du erfährst... …wie ALDI und OTTO ihre Online-Strategien anpassen und welche Herausforderungen sie meistern …warum TikTok Shop das Potenzial hat, den E-Commerce-Markt zu revolutionieren …welche Rolle Nachhaltigkeit bei OTTO spielt und wie es die Marktplatzstrategie beeinflusst …wie TikTok Shop neue Chancen für kleine Marken und Händler*innen eröffnet …warum innovative Verkaufsansätze im E-Commerce immer wichtiger werden __________________________ ||||| PERSONEN |||||

What topic would you like us to cover next?Following on from our most popular episode last year where we looked at social media trends for 2024, we have our 2025 prediction list.Social media continues to evolve rapidly, with new platforms emerging and established ones transforming to meet changing user preferences and behaviours. We look at the key trends that will shape social media marketing in 2025, from the rise of Blue Sky to creative disruption strategies that help brands break through the noise.Some of our predicted trends include:• Blue Sky's explosive growth challenging both Threads (300M users) and Twitter (X)• YouTube experiencing a renaissance with long-form content and new features like Hype• B2B brands adopting more personality-driven approaches on LinkedIn• Micro-virality becoming more effective than broad-reaching content strategies• Outbound engagement helping brands proactively connect with audiences• Reddit representing an untapped resource with 1.2B monthly active users globally• Creative disruption helping brands stand out in an oversaturated content landscape• AI continuing to evolve as a content creation tool, best used as a starting point• TikTok Shop's massive growth, generating $100M on Black Friday aloneDon't forget to revisit your social media strategy if you haven't done so in the past year, refresh your audience personas, and test new approaches based on where your audience is spending their time. Is your marketing strategy ready for 2025? Book a free 15-min discovery call with Chris to get tailored insights to boost your brand's growth.

¿Crees que necesitas mucho dinero para comenzar un negocio? ¡Error! En este episodio te revelo cómo convertir $100 en $300 con lo que tienes a tu alcance. Olvídate de las excusas, deja de esperar el momento perfecto y empieza ya. Desde vender lo que tienes en casa hasta aprovechar herramientas como TikTok Shop, Whatnot y el buen tianguis, hoy te impulso a tomar acción. Porque si no haces nada… ya decidiste fracasar. Este episodio es para ti si: Tienes miedo de emprender.Estás esperando tener “todo listo”.Quieres aprender a vender sin endeudarte.v¿Listo para dejar de pensar y empezar a actuar? Entonces, dale play.

Paul Shrater went from selling a million-dollar Hollywood script to building a multi-business empire that powers product brands for celebrities, creators, and even NASA. His journey is a masterclass in grit, innovation, and scaling smart systems that run without the founder. Through bootstrapping, operational focus, and saying “no” to bad deals — Paul proves you don't need outside money or hype to win big. • Turning rejection from manufacturers into a thriving fulfillment and co-packing company • Bootstrapping his first eComm business from four shelves and a computer • Helping celebrities and influencers turn passion into scalable product brands • Partnering with creators to build legacy income streams beyond their 15 minutes of fame • Navigating the TikTok Shop explosion and how it's threatening Amazon's dominance • Embedding product into entertainment to create viral, high-converting content • Structuring equity partnerships based on value, not just fame • Designing cross-training systems so his businesses run without him • Using cultural awareness and empathy to lead teams more effectively • Shipping fruitcake to space — and turning it into a case study in creative problem solving My Links Host: Tyler Martin , Fractional CFO and Business Coach Having challenges scaling and growing your business? Book a meeting with me: https://calendly.com/tylermartin/strategy Link to show notes: https://thinktyler.com/podcast_episode/hollywood-to-hustle-paul-shrater/ Podcast: ThinkBusinesswithTyler.com  Linkedin  Instagram  YouTube Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to Omni Talk's Retail Daily Minute, sponsored by Mirakl. In today's Retail Daily Minute:Trump Ends De Minimis Loophole, Impacting Cross-Border E-Commerce – Starting May 2, duty-free imports under $800 will be subject to a 30% tariff or $25 per item—hitting fast-growing players like Temu and Shein and reshaping the U.S. import landscape.Klarna Halts IPO Amid Tariff Uncertainty – Klarna pauses its highly anticipated $15B IPO as new trade policies spark investor hesitation, joining other companies like StubHub in waiting out market volatility.QVC Launches 24/7 Livestream Shopping on TikTok – QVC partners with TikTok to stream shoppable content non-stop, tapping into a younger audience and redefining social commerce.The Retail Daily Minute has been rocketing up the Feedspot charts, so stay informed with Omni Talk's Retail Daily Minute, your source for the latest and most important retail insights. Be careful out there!

In this episode of the DMI podcast, host Will Francis⁠⁠ speaks with Elizabeth Greene, co-founder of Junglr, a specialist agency for Amazon advertising. As someone who works in a niche world of Amazon ads, Elizabeth breaks down how they actually function within the wider Amazon ecosystem, and provides insightful tactics on how to use them effectively for business growth on the platform.Elizabeth's top 3 tips:1. Focus on sponsored products2. Understand and master bid management3. Fit your products to the right relevancyTimestamps0:00:51 - What are Amazon Ads? 0:02:13 - Where do Amazon Ads Appear? 0:03:59 - How are Amazon Ads Unique? 0:10:24 - Order Velocity, Conversions, and Relevancy 0:13:38 - Trend Watching and Product Differentiation 0:23:48 - The Impact of TikTok Shop on Amazon 0:31:47 - The Perception of Amazon-Centric Businesses 0:38:04 - Scaling with Amazon Ads, with metrics like TACOS 0:43:48 - The Interplay of Ads and Organic Growth 0:49:25 - Consumer Behaviour and Search Specificity 0:55:54 - Top Three Tips for Amazon Advertising Beginners -----------------------The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our ⁠⁠website⁠⁠, ⁠⁠Apple Podcasts⁠⁠, ⁠⁠Spotify⁠⁠, and ⁠⁠YouTube⁠⁠.Check out the DMI's extensive digital marketing library of ebooks, toolkits, webinars, guides, templates, and more! ⁠⁠Join for free today⁠⁠.If you enjoyed this episode, please leave a review so others can find us!

$0 to $10,000 a Month TikTok Shop Challenge And How You Can Join UsJoin the Instagram Chat: https://ig.me/j/AbYWQu1isuKnly8i/ On episode 83 of The Side Hustle Experiment Podcast  John (https://www.instagram.com/sidehustleexperiment/) and Drew  (https://www.instagram.com/realdrewd/) talk about how to make money with the Amazon Influencer program and TikTok shop.The conversation culminates in planning a community challenge to document their journey towards earning $10,000 in commissions through TikTokChapters00:00 Introduction and Personal Updates03:07 Navigating the Influencer Program05:56 Crypto Journey and Decision Making08:57 Insights from Recent Guests12:02 Exploring TikTok Shop Opportunities14:51 Strategizing for Success18:02 Planning a Challenge and Community Engagement29:48 Setting Goals and Visualizing Success32:34 The Journey of Monetization and Learning36:52 Mindset and the Path to Success39:50 The Importance of Outsourcing and Delegation44:46 Understanding Different Paths to Success49:49 The Role of Pain in Growth and Success#amazonfba #amazonfbatips #sidehustleexperimentpodcast Follow us on Instagram: https://www.instagram.com/sidehustleexperimentpodcast/ Listen on your favorite podcast platformYoutube: https://bit.ly/3HHklFOSpotify: https://spoti.fi/48RRKcPApple: https://apple.co/4bmaFOk Check out Drew's StuffInstagram: https://www.instagram.com/realdrewdTwitter: https://twitter.com/DrewFBACheck out John's StuffInstagram: https://www.instagram.com/sidehustleexperiment/Twitter: https://twitter.com/SideHustleExp FREE Resources✅ AVOID Price Tanking with The Tank Test Check List https://bit.ly/44FMt6M✅ 10 Questions to Ask A Prep Center Before Hiring Them: https://bit.ly/3K3HQK4 ✅ How to Make your first $500 Reselling: https://bit.ly/3UJS47g✅ Get the Discount Calculator: https://bit.ly/4dEhaNN  ✅ The OA Tracking Spreadsheet: https://bit.ly/4bfqupO (the spreadsheet I use to run my Amazon Business)

On today's episode of the GaryVee Audio Experience, we're sharing Gary's full keynote and Q&A from the Aspire event in Florida — a gathering of driven entrepreneurs, real estate professionals, and business leaders focused on building stronger brands and navigating the future of marketing.Gary sits down with Andrew Cordle, founder of the Aspire tour and Money Is, for a wide-ranging conversation that dives deep into what's working right now — and what's coming next.In this episode, Gary breaks down:The importance of taking full advantage of organic social media while it's still freeWhy brand will matter more than ever as AI continues to evolveHow platforms like Facebook and TikTok Shop are creating new growth opportunitiesThe real reason many people avoid creating content — and how to get past itWhy committing time to understanding AI tools like ChatGPT is now essentialAnd how to build long-term success by focusing on consistency and self-awarenessWhether you're building a business, a personal brand, or just trying to stay ahead of the curve, this episode offers a clear and honest look at what it takes to grow in today's fast-changing landscape.Let's dive in.

Send us a textLet's face it — most products are boring.And if that's true for your brand… you might be sitting on a goldmine.Because right now, TikTok Shop isn't favoring the flashiest brands.It's favoring the relatable ones.In this episode, I break down how we've taken “meh” products — wrinkle spray, toothpaste organizers, even packing cubes — and turned them into 7-figure winners on TikTok.If your content isn't working, it's probably not your product's fault.It's your angles.It's your storytelling.It's your lack of emotional contrast.I'll show you exactly how to fix it — with 3 high-performing video frameworks, real-life product examples, and the underrated levers that make people click “Buy Now.”This is your TikTok Shop blueprint — especially if your product isn't "sexy.”Inside this episode:Why “boring” is the biggest opportunity right now3 viral storytelling formats we use (with breakdowns)Real TikTok Shop product wins from Kalodata4 overlooked factors that drive conversions way more than product featuresAnd what to do if your content's flopping right nowGrowth Plan: www.upgrowthcommerce.com/growGet 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/growJoin my Skool community and connect with other eCommerce brand owners and marketers!https://www.skool.com/tiktokshopelite/about

在数字化浪潮的席卷下，社交电商的发展正重塑着电商行业的生态。在中国，短视频/直播电商已经构建了完整的「内容-购买-支付」闭环，极大的提高了交易的效率和用户体验。据统计，2025 年中国直播电商占线上零售额超 30%。然而，社交电商的发展在北美却屡屡受挫, 在美国，电商市场仍以独立站和传统的货架电商为主，绝大多数的消费者仍通过主动搜索来发现商品，直到 2024 年 TikTok Shop 在美国的崛起才让市场意识到社交电商和内容营销的巨大潜力。 社交电商的发展在美国究竟遭遇了哪些瓶颈？出海品牌要如何构建商业模式的闭环? 我们今天的嘉宾是社交电商初创公司 Pear 的创始人兼 CEO Brad Bao。Pear 通过搭建更完善的基础设施平台来解决美国社交电商的痛点。本期节目，Brad 与我们聊了聊中美电商在商业模式上的差异、美国电商市场的潜在机会，以及 Pear 如何帮助出海品牌打造自己的商业闭环。 点此进入 Pear 官网 (https://about.pear.us/) 本期人物 丁教 Diane，「声动活泼」联合创始人、「科技早知道」主播 Brad Bao，Pear 创始人兼 CEO 主要话题 [02:19] 美国的电商经济落后中国 5~10 年，结构性红利仍在释放 [04:19] 为何美国迟迟难跑出社交电商闭环？——心智未转、链路割裂、技术缺位 [13:31] 广告红利仍在，平台基建落后，红人带货要里又要面 -- 美国社交电商发展阻力重重 [17:43] 内容电商 （TikTok Shop）vs. 货架电商（Shopify） ：信任与转化的范式跃迁 [25:21] 高转化 × 低退货 × 可控私域：Pear 如何帮出海品牌和红人在美国实现差异化竞争？ [37:13] 从 Lime 到 Pear ，如何将中国商业模式创新「本土化」落地美国市场？ [43:45] 连续创业者的心态修炼：在被误解中坚持判断，在慢工中重构信心 幕后制作 监制：Yaxian 后期：Jack 运营：George 设计：饭团 内容研究志愿者招募 Hi 你好呀，这里是「科技早知道」内容研究志愿者招募。如果你是前沿科技行业的从业者（包括但不限于半导体、先进制造、计算机、AI、生物医药、航空航天等等），欢迎加入我们分享你在行业内的一手观察和见解。 你将有机会参与到节目的制作当中，你的知识和见解也可能成为未来节目的一部分！ 志愿者招募入口 (https://eg76rdcl6g.feishu.cn/share/base/form/shrcnKGHVbb4OdRJPfVuIGtitF8) 加入声动活泼 声动活泼目前开放全职设计师、商业发展经理、商业内容策划、内容编辑实习生、早咖啡内容研究实习生、社群运营实习生等6个职位，详情点击招聘入口 (https://eg76rdcl6g.feishu.cn/docx/XO6bd12aGoI4j0xmAMoc4vS7nBh?from=from_copylink) Untitled https://media24.fireside.fm/file/fireside-uploads-2024/images/4/4931937e-0184-4c61-a658-6b03c254754d/OwTznGYV.png 声动活泼年度新节目上线！ 这次，我们倾全团队之力为 AI 时代的青少年做了一件微小但重要的事。 每期 10 分钟，从一个青少年感兴趣的现象谈起，涉及商业科技、社会人文等话题，解读表象背后的深层逻辑，启发青少年提出自己的好奇。每周一、三、五早晨 6 点在各大音频平台准时更新。

Send us a textAmazon made a surprise bid for TikTok just days before the U.S. deadline. This move could reshape user-generated content, TikTok Shop, and ecommerce for Amazon sellers.Get the exact SEO tools we use to grow thousands of listings: https://bit.ly/42arFmTJoin the DSP Masterclass to learn how top Amazon sellers use display ads to scale profitably.Register here: https://bit.ly/3QZxQ8h#TikTokShop #AmazonNews #EcommerceGrowth #UGCMarketing #AmazonSellersWatch these videos on YouTube:Common Amazon PPC MYTHS: https://www.youtube.com/watch?v=32_NakX81X0&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569Amazon PPC Tier Rankings: https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2-----------------------------------------------Having trouble with SEO, PPC, or listing issues?  Send it to us: http://bit.ly/3B1LvHtNeed expert advise? Book a free call with us: http://bit.ly/3B3HMJATimestamps00:00 - Amazon Might Be the Unexpected TikTok Buyer00:45 - Trump's Past Involvement Delayed TikTok Ban01:30 - Amazon's Bid and Stock Reaction02:00 - Amazon Inspire: Past Social Media Effort02:33 - User-Generated Content's Role in E-commerce03:00 - Amazon + TikTok Partnership from Last Year03:25 - What Happens If Amazon Buys TikTok?----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In today's episode, we dive into why the influencer marketing landscape has evolved beyond simple paid or organic approaches.  Joining us is Danil Saliukov, CEO & co-founder of Insense, who explains how combining both strategies creates maximum impact, with particular focus on the growing importance of "whitelisting" - running ads through influencer handles.  The discussion covers finding the right content creators, crafting effective briefs, and leveraging TikTok Shop not just as a sales channel but as a powerful product discovery platform that can complement existing e-commerce platforms like Amazon and Shopify. Special offer for our listeners: Book a demo with Insense to claim your $200 bonus at https://hubs.la/Q039VGYJ0 Topics discussed in this episode: Why influencer marketing is no longer just paid or organic – it's both. How whitelisting influencers in ads boosts performance. What makes UGC scalable and impactful in paid campaigns. Why clear, focused briefs lead to better content. How to find the right creators based on your goals. Why TikTok Shop changes the game for product discovery. How gifting filters top influencers with low risk. Why TikTok content can spike Amazon sales indirectly. What to pay influencers – pricing models that work. Why channel diversification is key to brand survival. Links & Resources Book a call to claim your $200 bonus: https://hubs.la/Q039VGYJ0 Website: https://insense.pro/ LinkedIn: https://www.linkedin.com/in/danil-saliukov/ X/Twitter: https://x.com/DanilSalukov Get access to more free resources by visiting the show notes athttps://tinyurl.com/yt3jvj4j MORE RESOURCES Store Optimization Beginners Guide: Instant PDF Download! It's FREE.

Actionable strategies for increasing your income in 2025: With the rising cost of living, finding effective ways to boost your earnings is more important than ever. We'll explore side hustles, passive income opportunities, and the latest trends to help you achieve financial freedom.   MY WORLD FAMOUS >  Business & Money Coaching Memership: ProjectME Posse. Go from $0-15K/month online. A handful of new membership spots are now available CLICK HERE  MY ABUNDANCE GIFT TO YOU: Your Season of Abundance Guided Walking Meditation Series    Subscribe to Tiffany's FREE Abundance Email Community here > The Secret Posse   **What You'll Learn In This Episode:**  - Top Side Hustles for 2025   Discover the most profitable side gigs that fit your skills and schedule.   - Leveraging Digital Platforms: Learn how to use platforms like YouTube, Spotify, and Apple Podcasts to create content that generates revenue.     - Monetizing Your Podcast:  Explore various methods to earn money through podcasting, from sponsorships to affiliate marketing.  - Utilizing Google Trends: Understand how to identify trending topics and products to inform your content creation and business decisions.   - Investing in Trending Products: Find out which products are expected to be in high demand and how you can capitalize on these trends. Sell them on TikTok Shop, Amazon Affiliate store, and so much more!     Connect with Tiff:  Tiffany on Instagram @projectme_with_tiffany   Tiffany on TikTok @projectme_with_tiffany  Tiffany on YouTube: ProjectME TV    *Note: The information provided in this episode is for educational purposes only. Please conduct your own research before making any financial decisions. 

Would we make good strippers? TikTok Shop is VERY popular, BOOB TUBE: "The White Lotus," and "barebacking" in public is frowned upon Learn more about your ad choices. Visit podcastchoices.com/adchoices

Sohun Sanka is currently with Euka.AI and they strive to build more impactful AI powered solutions for marketers. Fueled by his curiosity Sohun has taken roles across multiple departments and stood up several verticals for UGC, TikTok Shop and Influencer Marketing throughout his career. Sohun also conducts strategic workshops and audits of top brands and agencies to help optimize their creator marketing workflows.Highlight Bullets> Here's a glimpse of what you would learn…. Importance of social commerce in the evolving e-commerce landscape.Strategies for leveraging creator marketing on platforms like TikTok Shop.The role of user-generated content (UGC) in driving consumer trust and engagement.Challenges and opportunities for brands generating demand outside traditional platforms like Amazon.The significance of thorough trend analysis and understanding audience demographics in creator outreach.Best practices for crafting effective outreach messages to creators.The iterative process of testing content styles and analyzing performance metrics on TikTok.The impact of commission strategies on creator collaborations and sales performance.The necessity of establishing social proof and initial sales data before engaging creators.Insights on navigating the creator landscape, including the value of collaborating with smaller creators.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Sohun Sanka from Euka.ai, focusing on creator marketing for TikTok Shop and social commerce. They discuss the growing importance of social commerce for e-commerce brands looking to generate demand beyond Amazon. Sohun shares insights on leveraging user-generated content (UGC), conducting trend analysis, and crafting engaging content to drive sales. They emphasize the need for thorough preparation, iterative testing, and personalized outreach to creators. The episode offers actionable steps for brands to thrive in the evolving e-commerce landscape, highlighting the significance of social proof and effective collaboration strategies.Here are the 3 action items that Josh identified from this episode:Engage Creators at Scale – Reach out to a large number of creators (ideally 1,000+) to generate diverse content and assess product-market fit. Use feedback to refine your strategy.  Prioritize Social Proof – Build credibility by gathering reviews and initial sales data before launching on TikTok Shop. Highlight success metrics in outreach to attract creators.  Optimize Content Iteratively – Test various video styles, refine hooks for stronger engagement, and analyze metrics like video views and click-through rates to improve performance.Resources mentioned in this episode:Here are the mentions with timestamps arranged by topic:Ecomm BreakthroughAmazonLevantaImpact.comRakutenAspireCreator IQAmazon A+ ContentMy Magic HealerEuka.aiTikTok ShopKalodata InsightsLinkedInDarin SaulSix Thinking HatsChatGPTSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you've hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that's Ecomm with two M's) to learn more.Transcript AreaJosh Hadley 00:00:00  Welcome to the Ecomm Breakthrough podcast. I'm...

Someone has probably told you to "just run ads" or "get on TikTok Shop" if you have an ecommerce business, and they're not wrong, but...There is a time and place for each of these strategies depending on the size and stage of your business. When done at the wrong stage it is a waste of time and money - two things busy entrepreneurs don't have a lot of. My guest on today's podcast is Ari Gordon of Like and Likes, an agency that manages CPG digital strategies to boost sales online.I love that Ari did it himself first as a brand founder of Hone and is now helping other brands choose and execute the right strategy at the right time for their business. Stop the endless research and overwhelm! Know exactly what each sales channel looks like for success and create a roadmap for your unique business - join me in the Sales Channel Challenge - 3 days April 15, 16 and 17. Reserve your space for just $27 at https://www.foodbizsuccess.com/challenge MAKE A BIG LEAP THIS YEAR! Commit to the support and accountability you need to create a beautiful business! Get Food Business Success to launch and scale to $100K guaranteed Scale your existing business to $300K in 2025 with the financial and operational foundations and become the CEO of your biz in Master Your Business Pick up your copy of "Key Ingredients" on Amazon here. Check out my YouTube channel at www.foodbiz.tube for how to videos to start and grow a packaged food business.

How this 23 Year Old Made $110,000 PROFIT in 30 DaysOn episode 82 of The Side Hustle Experiment Podcast  John (https://www.instagram.com/sidehustleexperiment/) and Drew  (https://www.instagram.com/realdrewd/) sit down with Varo (https://www.instagram.com/varocreates/)Varo shares his journey from Amazon FBA to achieving significant success on TikTok, where he made over $100,000 in commissions in just one month. He discusses the importance of quality content over quantity, his innovative mouth tape product, and the future of the TikTok shop and creator economy.He emphasizes the importance of creativity in content creation, the potential for viral videos, and the transition from traditional platforms like Amazon to newer avenues like TikTok.Chapters00:00 Introduction to Varocreates and His Journey02:57 Success on TikTok: The Viral Video Phenomenon05:51 Launching a Mouth Tape Brand: The Idea and Market Gap08:59 The Importance of Passion in Business11:59 Financial Insights: Sales and Profit Margins15:10 The Future of TikTok Shop and Creator Economy17:55 Navigating Challenges in E-commerce21:05 Health and Biohacking: The Benefits of Mouth Taping23:48 Future Plans and Product Expansion30:16 Affiliate Marketing Insights36:02 Navigating TikTok Shop and Fulfillment42:39 The Power of Viral Videos47:02 Strategies for Success on TikTok54:53 Transitioning from Amazon to TikTok#amazonfba #amazonfbatips #sidehustleexperimentpodcast Follow us on Instagram: https://www.instagram.com/sidehustleexperimentpodcast/ Listen on your favorite podcast platformYoutube: https://bit.ly/3HHklFOSpotify: https://spoti.fi/48RRKcPApple: https://apple.co/4bmaFOk Check out Drew's StuffInstagram: https://www.instagram.com/realdrewdTwitter: https://twitter.com/DrewFBACheck out John's StuffInstagram: https://www.instagram.com/sidehustleexperiment/Twitter: https://twitter.com/SideHustleExp FREE Resources✅ AVOID Price Tanking with The Tank Test Check List https://bit.ly/44FMt6M✅ 10 Questions to Ask A Prep Center Before Hiring Them: https://bit.ly/3K3HQK4 ✅ How to Make your first $500 Reselling: https://bit.ly/3UJS47g✅ Get the Discount Calculator: https://bit.ly/4dEhaNN  ✅ The OA Tracking Spreadsheet: https://bit.ly/4bfqupO (the spreadsheet I use to run my Amazon Business)

Group Chat News is back first we have a special interview with Ali from Raised next we get into some news including CoreWeave Stock Ends Flat on the First Day of Trading After Scaled-Back IPO, xAI has acquired X in an all-stock transaction, Elon Musk's new Tesla Restaurant in Hollywood, Robinhood is launching bank accounts that will deliver physical cash to your doorstep, and how TikTok Shop is beating Amazon and Temu in the social shopping space plus much more!

Hartes Urteil gegen französische Politikerin Le Pen: Unwählbar für fünf Jahre, Die Meinung, Zahl der Toten steigt auf mehr als 2000 nach Erdbeben in Myanmar, Hannover Messe: Erfolgreich ohne die USA?, TikTok-Shop startet in Deutschland: Entertainment trifft auf Einkaufserlebnis, Weitere Meldungen im Überblick, #mittendrin aus Küllstedt: Passionsspiele, Das Wetter Hinweis: Die Sendung wurde wegen dem Beitrag zu "Le Pen" aus rechtlichen Gründen nachträglich bearbeitet.

Ce lundi 31 mars, François Sorel a reçu Damien Douani, responsable de l'innovation de l'école Narratiiv et fondateur du cabinet Topos, Hugo Borensztein, cofondateur et président d'Omi, et Frédéric Simottel, journaliste BFM Business. Ils se sont penchés sur les nouvelles questions sur le droit d'auteur suite à la vague de dessins "Ghibli" générés par l'IA, la fusion du réseau social X d'Elon Musk avec sa startup d'IA xAI, et l'arrivée de TikTok Shop en France, dans l'émission Tech & Co, la quotidienne, sur BFM Business. Retrouvez l'émission du lundi au jeudi et réécoutez la en podcast.

Épisode 1290 : Youpi, c'est lundi et l'actu social media va vous étonner ! (Surtout les nouvelles vues à 0 seconde de Youtube)Instagram permet de lire les Reels en accéléré (jusqu'à 2x)On connaissait déjà ça sur les plateformes de Podcast, de musique, sur netflix, sur YouTube même et ça a déjà débarqué sur Instagram !Instagram vient de déployer une nouvelle fonctionnalité permettant aux utilisateurs d'accélérer la lecture des Reels, avec des vitesses allant jusqu'à 2x. Cette nouveauté s'inscrit dans une tendance globale : les plateformes sociales cherchent à s'adapter aux nouveaux comportements de consommation de contenu, marqués par une attention de plus en plus fragmentée.TikTok Shop débarque en France, Allemagne et Italie : le social commerce s'accélèreOn y est, TikTok Shop est censé apparaître aujourd'hui !Je crois que si ça arrive vraiment je vais acheter un truc pour tester !Alors surtout si vous écoutez ce podcast et que vous voyez un shop TikTok envoyez le lien à Supernatifs !Les 3 pays qui doivent être lancés en simultané sont la France, l'Allemagne et l'Italie. En France, TikTok a a commencé à nouer des partenariats majeurs avec des enseignes locales pour crédibiliser l'approche comme Carrefour , qui va intégrer ses produits à TikTok Shop. L'enseigne était déjà bien présente sur TikTok et y a mené plusieurs campagnes mais là on passe au shop !Sont aussi dans la course cabaïa et Izipizi Facebook relance un onglet “Amis” pour recentrer sur les connexions personnellesFacebook tente un retour aux sources. Alors que la plateforme est perçue comme surchargée d'algorithmes, de contenus de pages ou de vidéos virales, Meta vient d'annoncer le retour d'un flux "Friends Only", accessible depuis un nouvel onglet. Ce feed ne montre que les publications de vos amis, dans l'ordre chronologique, sans contenu recommandé par l'algorithme.Ça ressemble aux grosses innovations annoncées sur Instagram il y a plus d'un an puis sur TikTok Instagram fait le ménage et supprime les content notesInstagram vient d'annoncer la suppression d'une fonctionnalité discrète mais récente : la possibilité d'ajouter des "notes" aux publications dans le feed et aux Reels.La fonctionnalité avait été lancée en juillet dernier. Objectif : rendre l'appli plus sociale, plus fun, et capter l'attention des jeunes. Inspirée des petits statuts dans les DM, elle permettait d'ajouter une courte phrase flottante au-dessus d'un post.——Nouvelle méthode de calcul des vues sur YouTube ShortsÀ partir d'aujourd'hui, YouTube change les règles du jeu.La plateforme modifie sa manière de comptabiliser les vues sur les vidéos Shorts.Désormais, une vue sera comptée dès qu'un Short commence à être affiché ou redémarré à l'écran.En gros :Ton Short apparaît à l'écran, bim, t'as une vue.Retrouvez toutes les notes de l'épisode sur www.lesuperdaily.com ! . . . Le Super Daily est le podcast quotidien sur les réseaux sociaux. Il est fabriqué avec une pluie d'amour par les équipes de Supernatifs. Nous sommes une agence social media basée à Lyon : https://supernatifs.com. Ensemble, nous aidons les entreprises à créer des relations durables et rentables avec leurs audiences. Ensemble, nous inventons, produisons et diffusons des contenus qui engagent vos collaborateurs, vos prospects et vos consommateurs. Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.

Le réseau social TikTok rend disponible dès ce lundi son TikTok Shop, un outil qui permet d'acheter directement sur la plateforme, sans en sortir. Objectif : capter toujours plus longtemps les utilisateurs, en leur proposant un service "tout-en-un".Distribué par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

In today's Daily, Dot looks at EU's decision to lessen DMA blow on Apple and Meta to avoid US backlash, TikTok Shop's plans Expands in Europe and Reddit Expansion on Conversation Ads

Dans son livre Mode jetable, qui paraît aux Éditions Écosociété, Philippe Gendreau dénonce l'impact dévastateur de la fast fashion sur l'environnement, les droits humains et les jeunes. Il critique des géants comme Shein, Temu et TikTok Shop, qui exploitent la surproduction, la collecte de données et des stratégies marketing ciblées via les réseaux sociaux.

In this episode of the Startup CPG podcast, Grace Kennedy sits down with Jennifer Schwartz, the founder of Freezecake—the first brand to offer freeze-dried cheesecake. Jennifer shares the incredible journey of how a simple need to preserve inventory during a health crisis led to the creation of a completely new product category. From her background as a pastry chef to going viral on TikTok and landing Freezecake in Whole Foods, Jennifer opens up about the challenges and triumphs of building a brand from the ground up.They also dive into product innovation, retail strategy, the power of TikTok Shop, and the future of the freeze-drying industry. Plus, Jennifer reveals her most popular flavors (and some exciting new ones in the works).Don't miss this inspiring conversation about resilience, entrepreneurship, and making bold business moves. Tune in now!Listen in as they share about:Origin Story & Inspiration of FreezcakeProduct Development & Market TestingGrowth & Business StrategyRetail ExpansionSelf-Manufacturing vs. Co-ManufacturingSupply Chain IssuesMarketing & Social Media StrategyFuture Goals & Expansion PlansEpisode Links:Website: https://www.freezcake.com/ LinkedIn: https://www.linkedin.com/in/jenifer-shwartz-a9930b48/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerceReceive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletterSeason 3: EP9TikTok Shop US struggle? Viral products vs Brand, Shoptalk Debrief, Youtube View count changesWith Special guest Maier Bianchi - BemeirAbout eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce. https://hubs.ly/Q02qJNmM0About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN#curated #videocommerce news of the week #ecommerce #retail

Au sommaire :Le président américain Donald Trump a imposé une surtaxe de 25% sur les importations automobiles, déclenchant une guerre commerciale avec l'Europe et le Canada.La possibilité d'une taxation de 20% sur les importations européennes est évoquée, menaçant l'unité européenne face à cette offensive américaine.Trump s'est également montré menaçant envers le Groenland, souhaitant en prendre le contrôle pour des raisons de sécurité.La France et le Royaume-Uni renforcent leur soutien à l'Ukraine, alors que les relations transatlantiques se tendent.La dette publique française a atteint un nouveau record, tandis que le Portugal affiche un excédent budgétaire.Le harcèlement en ligne visant les joueurs de tennis, notamment les plus jeunes, est de plus en plus préoccupant.L'arrivée de TikTok Shop soulève des interrogations sur les effets de ce service commercial sur les réseaux sociaux.Le chanteur Michel Polnareff, âgé de 80 ans, fait son retour avec une nouvelle tournée.Notre équipe a utilisé un outil d'Intelligence artificielle via les technologies d'Audiomeans© pour accompagner la création de ce contenu écrit.Distribué par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Act+Acre's husband-and-wife founders were early to the growth of the scalp-care market when they launched their brand in 2019 with one product: a $48 prewash treatment called Scalp Detox Oil.  “[Scalp care] was definitely an afterthought for people [a few years ago],” brand founder and hairstylist Helen Reavey told Glossy. “Launching it in 2019, we were one of the first to solely think about scalp care the way skin care had come up and was so personalized, and we took that approach. It's not a one-size-fits-all for the scalp.” Reavey has seen the effects of poor scalp care throughout her 15-year career as a celebrity and editorial hairstylist — most notably during fashion month, when models' hair is routinely overworked backstage until their scalps become sensitive to the touch. “I had that moment where I was like, ‘I wish I could give them something to remove everything and to really start with a fresh canvas,'" she said. “It was that moment [where we said], ‘OK, we should do this; we should launch a brand.'”  Reavey is also a certified trichologist, a specialization focused on the treatment and health of the hair and scalp. She launched Act+Acre with husband and business partner Colm Mackin, who now serves as CEO.  Now an award-winning hero product for the brand, Scalp Detox is one of 25 products sold individually and through 10 curated systems made up of individual SKUs. From oil control to hydration to hair growth, they're each designed for a specific concern.  To help consumers navigate the offerings, Act+Acre publishes blog posts and educational content on social media, and offers a 10-plus question quiz on its site to match a consumer with the right products.  Top selling systems include its Stem Cell System, Thick + Full System and Essential Hydration System. Meanwhile, individual bestsellers include Stem Cell Serum for $86 and Daily Hydro Scalp Serum for $24.  The line is sold DTC and through Sephora, Revolve, Bluemercury, Amazon, Dermstore, Anthropologie and TikTok Shop, among other channels. The brand does 60% of its business DTC and has a 50% subscription rate within that cohort, Mackin told Glossy.  Several products are also recognized by the National Psoriasis Foundation for being safe for those with psoriasis.  “People are definitely starting to understand that the scalp is a foundation for healthy hair, and that comes across in all of our messaging,” Reavey told Glossy.  Act+Acre's latest launch, a two-step shampoo and treatment, is focused on hard water buildup, which impacts the majority of U.S. consumers. High levels of minerals like calcium and magnesium in tap water can build up in the hair and cause brittleness and discoloration, especially on color-treated hair. “I don't think people were really understanding that hard water was this silent destructor,” Reavey told Glossy. The brand's Clarifying Hard Water Shampoo sells for $32, while the Clarifying Hard Water Scalp Treatment goes for $38.  In this week's episode of The Glossy Beauty Podcast, Reavey and Mackin share insider details on these topics. The duo also discusses the ways they stand out in the market, including through community building, education and customer service.

Grant Martin, TorkStrap's president, understands the importance of safe and reliable cargo transport. In fact, his motivation to create TorkStrap came after a minor incident involving a bungee cord that went through his father's hand. From that moment on, Martin made it his mission to develop a safer, faster, and more simplistic solution for cargo transport and he created his own retail website proving there's substantial revenue to be gained outside of Amazon.Highlight Bullets> Here's a glimpse of what you would learn…. Grant Martin's entrepreneurial journey and the inspiration behind TorkStrap.Experiences and challenges of selling products on Amazon and Shopify.Importance of cash flow management in e-commerce businesses.Strategies for optimizing cash flow, including leveraging credit cards.Insights on product development and innovation in the e-commerce space.The role of digital marketing, particularly video content, in driving sales.Necessity of testing and experimentation in marketing strategies.Pricing strategies and the impact of price adjustments on profitability.Customer experience and its significance in e-commerce success.Challenges and opportunities presented by emerging sales channels like TikTok Shop. In this episode of the Ecomm Breakthrough podcast, host Josh Hadley interviews Grant Martin, founder of TorkStrap, a company known for its patented strap device enhancing safety and efficiency in load securing. Grant shares his entrepreneurial journey, including the inspiration behind his product, challenges faced on platforms like Amazon and Shopify, and strategies for growth. Key topics include cash flow management, leveraging credit cards for extended payment terms, and effective marketing through video content. The episode provides actionable insights for scaling e-commerce businesses, emphasizing innovation, financial management, and strategic marketing.Here are the 3 action items that Josh identified from this episode:1. Master Inventory and Cash Flow Management: Regularly monitor inventory levels and manage cash flow strategically by using credit cards or extended payment terms to avoid stockouts and stabilize finances. For instance, consider using tools like the Amex Plum Card to extend payment cycles and align expenses with revenue inflows.2. Adapt and Leverage Platform-Specific Strategies: Understand and adapt to the requirements of each sales platform, like Amazon and Shopify, to optimize visibility and balance revenue streams. Knowing Amazon's fee structures and competitive environment, for example, can help you manage inventory effectively and keep fees in check.3. Invest in Customer-Centric Marketing and Pricing: Develop engaging, data-driven ad content that resonates with your target audience, and experiment with pricing to maximize profits for reinvestment. Additionally, focus on owning the customer experience through your website by offering incentives and superior service to drive loyalty and repeat purchases.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comTorkStrapShopifyAmazon FBAAmex Plum CardMeta AdsTikTok ShopYouTubeRepurposeSellerboardAutoPod for Premiere ProChatGPTInvent With Me PodcastWar Room by Roland FrasierRich Dad Poor DadThe 4-Hour WorkweekEpisode with John Derkits on Credit Card HackingThe How of Business PodcastSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets” on the eComm Breakthrough Podcast...

On today's episode of Mastering E-commerce Marketing, host Eitan Koter meets up with Ezra Cohen, an e-commerce strategist who helps brands sell more effectively online through channels like Amazon, Walmart, TikTok, and their own websites. Ezra shares what's really working right now in social commerce—especially why TikTok Shop has become such a big deal with younger customers. He also covers how to succeed with subscription services, offering clear tips on making them attractive to customers and profitable for businesses.Ezra and Eitan also talk about the importance of sustainability and how brands can use eco-friendly practices to build trust with shoppers. Plus, Ezra gives useful tips on improving mobile shopping experiences and highlights common mistakes to avoid when launching new products online.Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:Eitan Koter's LinkedIn: https://www.linkedin.com/in/eitankoter/ Vimmi LinkedIn: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Ezra Cohen, eCommerce Representative at ColavitaEzra Cohen's LinkedIn: https://www.linkedin.com/in/ezra-c-4833217bColavita USA: https://colavitastore.com/ Watch the full Youtube video here:https://youtu.be/UAvi6gZSSlgTakeaways:Social commerce is becoming essential for brands to reach consumers where they spend their time.TikTok Shop is a significant player in the social commerce space, especially among Gen Z.Subscription models provide predictable revenue and enhance customer loyalty.Sustainability is increasingly important to consumers and can influence purchasing decisions.Mobile commerce is growing rapidly, with mobile devices accounting for a large portion of online sales.Voice commerce is transforming how consumers shop for everyday necessities.Augmented reality enhances the online shopping experience by allowing consumers to visualize products in their environment.Brands must optimize their websites for mobile to meet consumer expectations.Understanding customer preferences is crucial for successful subscription services.Testing and adapting products based on consumer feedback is vital for long-term success.Chapters:00:00 The Rise of Social Commerce05:46 Subscription-Based E-Commerce Models09:52 The Importance of Sustainability in E-Commerce15:07 The Growth of Mobile Commerce20:50 Transformative Voice Commerce23:32 Augmented Reality in Online Shopping26:04 Navigating Marketplaces: Amazon and Walmart27:33 Lessons Learned and Best Practices

Dans cet épisode du Panier,Laurent Kretz reçoit Cyprien Schlegel, Operational Director - Digital Expert chez Experienced Capital. Pour clôturer cette série 1 to 1 à Monaco : un décryptage des tendances majeures du e-commerce et du retail en 2025.Fonds d'investissement spécialisé dans les marques premium, Experienced Capital accompagne la croissance de marques en s'appuyant sur l'IA, le social commerce, les marketplaces ou encore les nouveaux canaux de conversion.

TikTok Shop has taken over everyone's For You Page in the last 12 months, and that's in no small part down to the commerce ambitions of the business. Layer onto that the way TikTok has (and continues to) change the creator economy, and you're left with an extremely actionable conversation for brands and marketers that will leave you empowered and educated to perform on your commerce objectives whilst still prioritising creativity and content – crucially, how the two must work together if brands are to compete in 2025 and beyond. 

The Last Supper enters the chat, Alexis' first TikTok Shop purchase arrives and could be a number of things, Jason beefs with a neighbor, and a Lively/Baldoni update -- Ryan Reynolds wants out! Learn more about your ad choices. Visit podcastchoices.com/adchoices

The real fix for feeling stuck? Curiosity. So many of us are trapped in our own excuses, using judgment from family or fear of failure as a reason to hold back. If you've ever felt like you're not “going hard enough,” this episode is for you.