Podcasts about tiktok shop

Amazon just changed how reviews work, dropped new discounted MCF pricing, and AI shopping tools are creating serious tension for brands. These and more buzzing news on this week's episode! We're back with another episode of the Weekly Buzz with Helium 10's Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Amazon changes to review sharing across product variations starting Feb 12 https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHNzQzV0JEN0RBN1pQNFFR Multi-Channel Fulfillment 2026 Preferred Pricing https://sellercentral.amazon.com/help/hub/reference/G53QRBEHXR2G5CCT Helium 10's exclusive automatic keyword harvesting lets sellers set-and-forget rules to surface competitor and own-product keywords, saving hours of manual research. Amazon's AI shopping tool sparks backlash from online retailers that didn't want websites scraped https://www.cnbc.com/2026/01/06/amazons-ai-shopping-tool-sparks-backlash-from-some-online-retailers.html Walmart Opens Up Ads in Gen AI Shopping Agent Sparky https://www.adweek.com/commerce/walmart-opens-up-ads-in-gen-ai-shopping-agent-sparky/ For our New Feature Alert, Helium 10 combines Cerebro and Magnet into a single, upgraded Cerebro, allowing sellers to run ASIN- and keyword-based research with flexible seed ASIN controls in one place. Track Amazon Business customer patterns with new metrics https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHVEg1NVVVOUpNNjY2RllD In episode 486 of the AM/PM Podcast and Weekly Buzz, Shivali discusses: 00:00 - Introduction 00:37 - Reviews Get Decoupled 05:05 - MCF Gets Cheaper 07:39 - Automate Keyword Harvesting 12:56 - AI Shopping Backlash 15:48 - Walmart Opens AI Ads 17:21 - Cerebro Update  20:46 - Track New B2B Metrics

Most brands treat Q1 like a slow season, but it's actually one of the best windows to test new channels while CPMs are down and competition is quieter. In this solo episode, Nik breaks down the smartest growth levers to focus on right now, starting with internal creators: the content “assembly line” that makes every channel faster, cheaper, and more effective. He explains why this role is a force multiplier for paid and organic, how it tightens your creative feedback loop, and why more brands should stop outsourcing everything to agencies. Nik also dives into how to approach YouTube sponsorships and evergreen creator partnerships, why creator integrations can compound over time, and how to think about TikTok Shop, affiliates, and LIVE.  And, what's the most underrated tactic for building “secondary presence?” You may already be doing it. If you're trying to scale beyond Meta and Google (and want to build a stronger middle-of-funnel that drives conversion long after the ad spend) this episode is for you. Roku pioneered streaming on TV. We connect users to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Learn more at advertising.roku.com/limitedsupply. Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik's DTC newsletter: https://bit.ly/3mOUJMJ   And if you're looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik's most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma

What does 2026 hold for indie authors and the publishing industry? I give my thoughts on trends and predictions for the year ahead. In the intro, Quitting the right stuff; how to edit your author business in 2026; Is SubStack Good for Indie Authors?; Business for Authors webinars. If you'd like to join my community and support the show every month, you'll get access to my growing list of Patron videos and audio on all aspects of the author business — for the price of a black coffee (or two) a month. Join us at Patreon.com/thecreativepenn. Joanna Penn writes non-fiction for authors and is an award-winning, New York Times and USA Today bestselling thriller author as J.F. Penn. She's also an award-winning podcaster, creative entrepreneur, and international professional speaker. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below. (1) More indie authors will sell direct through Shopify, Kickstarter, and local in-person events (2) AI-powered search will start to shift elements of book discoverability (3) The start of Agentic Commerce (4) AI-assisted audiobook narration will go mainstream (5) AI-assisted translation will start to take off beyond the early adopters (6) AI video becomes ubiquitous. ‘Live selling' becomes the next trend in social sales. (7) AI will create, run, and optimise ads without the need for human intervention (8) 1000 True Fans becomes more important than ever You can find all my books as J.F. Penn and Joanna Penn on your favourite online store in all the usual formats, or order from your local library or bookstore. You can also buy direct from me at CreativePennBooks.com and JFPennBooks.com. I'm not really active on social media, but you can always see my photos at Instagram @jfpennauthor. 2026 Trends and Predictions for Indie Authors and Book Publishing (1) More indie authors will sell direct through Shopify, Kickstarter, and local in-person events — and more companies like BookVault will offer even more beautiful physical books and products to support this. This trend will not be a surprise to most of you! Selling direct has been a trend for the last few years, but in 2026, it will continue to grow as a way that independent authors become even more independent. The recent Written Word Media survey from Dec 2025 noted that 30% of authors surveyed are selling direct already and 30% say they plan to start in 2026. Among authors earning over $10,000 per month, roughly half sell direct. In my opinion, selling direct is an advanced author strategy, meaning that you have multiple books and you understand book marketing and have an email list already or some guaranteed way to reach readers. In fact, Kindlepreneur reports that 66% of authors selling direct have more than 5 books, and 46% have more than 10 books. Of course, you can start with the something small, like a table at a local event with a limited number of books for sale, but if you want to consistently sell direct for years to come, you need to consider all the business aspects. Selling direct is not a silver bullet. It's much harder work to sell direct than it is to just upload an ebook to Amazon, whether you choose a Kickstarter campaign, or Shopify/Payhip or other online stores, or regular in-person sales at events/conferences/fairs. You need a business mindset and business practices, for example, you need to pay upfront for setup as well as ongoing management, and bulk printing in some cases. You need to manage taxes and cashflow. You need to be a lot more proactive about marketing, as you won't sell anything if you don't bring readers to your books/products. But selling direct also brings advantages. It sets you apart from the bulk of digital only authors who still only upload ebooks to Amazon, or maybe add a print on demand book, and in an era of AI rapid creation, that number is growing all the time. If you sell direct, you get your customer data and you can reach those customers next time, through your email list. If you don't know who bought your books and don't have a guaranteed way to reach them, you will more easily be disrupted when things change — and they always change eventually. Kindlepreneur notes that “45% of the successful direct selling authors had over 1,000 subscribers on their email lists,” with “a clear, positive correlation between email list size and monthly direct sales income — with authors having an email list of over 15,000 subscribers earning 20X more than authors with email lists under 100 subscribers.” Selling direct means faster money, sometimes the same day or the same week in many cases, or a few weeks after a campaign finishes, as with Kickstarter. And remember, you don't have to sell all your formats directly. You can keep your ebooks in KU, do whatever you like with audiobooks, and just have premium print products direct, or start with a very basic Kickstarter campaign, or a table at a local fair. Lots more tips for Shopify and Kickstarter at https://www.thecreativepenn.com/selldirectresources/ I also recommend the Novel Marketing Podcast on The Shopify Trap: Why authors keep losing money as it is a great counterpoint to my positive endorsement of selling direct on Shopify! Among other things, Thomas notes that a fixed monthly fee for a store doesn't match how most authors make money from books which is more in spikes, the complexity and hassle eats time and can cost more money if you pay for help, and it can reduce sales on Amazon and weaken your ranking. Basically, if you haven't figured out marketing direct to your store, it can hurt you.All true for some authors, for some genres, and for some people's lifestyle. But for authors who don't want to be on the hamster wheel of the Amazon algorithm and who want more diversity and control in income, as well as the incredible creative benefits of what you can do selling direct, then I would say, consider your options in 2025, even if that is trying out a low-financial-goal Kickstarter campaign, or selling some print books at a local fair. Interestingly, traditional publishers are also experimenting with direct sales. Kate Elton, the new CEO of Harper Collins notes in The Bookseller's 2026 trend article, “we are seeing global success with responsive, reader-driven publishing, subscription boxes and TikTok Shop and – crucially – developing strategies that are founded on a comprehensive understanding of the reader.” She also notes, “AI enables us to dramatically change the way we interact with and grow audiences. The opportunities are genuinely exciting – finding new ways to help readers discover books they will love, innovating in the ways we market and reach audiences, building new channels and adapting to new methods of consuming content.” (2) AI-powered search will start to shift elements of book discoverability From LinkedIn's 2026 Big Ideas: “Generative engine optimization (GEO) is set to replace search engine optimization (SEO) as the way brands get discovered in the year ahead. As consumers turn to AI chatbots, agentic workflows and answer engines, appearing prominently in generative outputs will matter more than ranking in search engines.” Google has been rolling out AI Mode with its AI Overviews and is beginning to push it within Google.com itself in some countries, which means the start of a fundamental change in how people discover content online. I first posted about GEO (Generative Engine Optimisation) and AEO (Answer Engine Optimisation) in 2023, and it's going to change how readers find books. For years, we've talked about the long tail of search. Now, with AI-powered search, that tail is getting even longer and more nuanced. AI can understand complex, conversational queries that traditional search engines struggled with. Someone might ask, “What's a good thriller set in a small town with a female protagonist who's a journalist investigating a cold case?” and get highly specific recommendations. This means your book metadata, your website content, and your online presence need to be more detailed and conversational. AI search engines understand context in ways that go far beyond simple keywords. The authors who win in this new landscape will be those who create rich, authentic content about their books and themselves, not just promotional copy. As economist Tyler Cowen has said, “Consider the AIs as part of your audience. Because they are already reading your words and listening to your voice.” We're in the ‘organic' traffic phase right now, where these AI engines are surfacing content for ‘free,' but paid ads are inevitably on the way, and even rumoured to be coming this year to ChatGPT. By the end of 2026, I expect some authors and publishers to be paying for AI traffic, rather than blocking and protesting them. For now, I recommend checking that your author name/s and your books are surfaced when you search on ChatGPT.com as well as Google.com AI Mode (powered by Gemini). You want to make sure your work comes up in some way. I found that Joanna Penn and J.F. Penn searches brought up my Shopify stores, my website, podcast, Instagram, LinkedIn, and even my Patreon page, but did not bring up links to Amazon. If you only have an author presence on Amazon, does it appear in AI search at all? Do you need to improve anything about what the AI search brings up? Traditional publishers are also looking at this, with PublishersWeekly doing webinars on various aspects of AI in early 2026, including sessions on GEO and how book sales are changing, AI agents, and book marketing. In a 2026 predictions article on The Bookseller, the CEO of Bloomsbury Publishing noted, “The boundaries of artificial intelligence will become clearer, enabling publishers to harness its benefits while seeking to safeguard the intellectual property rights of authors, illustrators and publishers.” “AI will be deeply embedded in our workflows, automating tasks such as metadata tagging, freeing teams to focus on creativity and strategy. Challenges will persist. Generative AI threatens traditional web traffic and ad revenue models, making metadata optimisation and SEO critical for visibility as we adjust to this new reality online.” (3) The start of Agentic Commerce AI researches what you want to buy and may even buy on your behalf. Plus, I predict that Amazon does a commerce deal with OpenAI for shopping within ChatGPT by the end of 2026. In September 2025, ChatGPT launched Instant Checkout and the Agentic Commerce Protocol, which will enable bots to buy on websites in the background if authorised by the human with the credit card. VISA is getting on board with this, so is PayPal, with no doubt more payment options to come. In the USA, ChatGPT Plus, Pro, and Free users can now buy directly from US Etsy sellers inside the chat interface, with over a million Shopify merchants coming soon. Shopify and OpenAI have also announced a partnership to bring commerce to ChatGPT. I am insanely excited about this as it could represent the first time we have been able to more easily find and surface books in a much more nuanced way than the 7 keywords and 3 categories we have relied on for so long! I've been using ChatGPT for at least the last year to find fiction and non-fiction books as I find the Amazon interface is ‘polluted' by ads. I've discovered fascinating books from authors I've never heard of, most in very long tail areas. For example, Slashed Beauties by A. Rushby, recommended by ChatGPT as I am interested in medical anatomy and anatomical Venuses, and The Macabre by Kosoko Jackson, recommended as I like art history and the supernatural. I don't think I would have found either of these within a nuanced discussion with ChatGPT. Even without these direct purchase integrations, ChatGPT now has Shopping Research, which I have found links directly to my Shopify store when I search for my books specifically. Walmart has partnered with OpenAI to create AI-first shopping experiences, and you have to wonder what Amazon might be doing? In Nov 2025, Amazon signed a “strategic partnership” with OpenAI, and even though it's focused on the technical side of AI, those two companies in a room together might also be working on other plans … I'm calling it for 2026. I think Amazon will sign a commerce agreement with OpenAI sometime before the end of the year. This will enable at least recommendation and shopping links into Amazon stores (presumably using an OpenAI affiliate link), or perhaps even Instant Checkout with ChatGPT for Amazon. It will also enable a new marketing angle, especially if paid ads arrive in ChatGPT, perhaps even integrating with Amazon Ads in some way as part of any possible agreement, since ads are such a good revenue stream for Amazon anyway. The line between discovery, engagement, and purchase is collapsing. Someone could be having a conversation with an AI about what to read next, and within that same conversation, purchase a bookwithout ever leaving the chat interface. This already happens within TikTok and social commerce clearly works for many authors. It's possible that the next development for book discoverability and sales might be within AI chats. This will likely stratify the already fragmented book eco-system even more. Some readers will continue to live only within the Amazon ecosystem and (maybe) use their Rufus chatbot to buy, and others will be much wider in their exploration of how to find and discover books (and other products and services). If you haven't tried it yet, try ChatGPT.com Shopping Research for a book. You can do this on the free tier. Use the drop down in the main chat box and select Shopping Research. It doesn't have to be for your book. It can be any book or product, for example, our microwave died just before Christmas so I used it to find a new one. But do a really nuanced search with multiple requirements. Go far beyond what you would search for on Amazon. In the results, notice that (at the time of writing) it does not generally link to Amazon, but to independent sites and stores. As above, I think this will change by the end of 2026, as some kind of commerce deal with Amazon seems inevitable. (4) AI-assisted audiobook narration will go mainstream I've been talking about AI narration of audiobooks since 2019, and over the years, I've tried various different options. In 2025, the technology reached a level of emotional nuance that made it much easier to create satisfying fiction audio as well as non-fiction. It also super-charges accessibility, making audio available in more languages and more accents than ever before. Of course, human narration remains the gold standard, but the cost makes it prohibitive for many authors, and indeed many small traditional publishers, for all books. If it costs $2000 – $10,000 to create an audiobook, you have to sell a lot to make a profit, and the dominance of subscription models have made it harder to recoup the costs. Famous narrators and voice artists who have an audience may still be worth investing in, as well as premium production, but require an even higher upfront cost and therefore higher sales and streams in return. AI voice/audio models are continuing to improve, and even as this goes out, there are rumours on TechCrunch that OpenAI's new device, designed by Jony Ive who designed the iPhone, will be audio first and OpenAI are improving their voice models even more in preparation for that launch. In 2026, I think AI-narrated audio will go mainstream with far-reaching adoption across publishing and the indie author world in many different languages and accents. This will mean a further stratification of audiobooks, with high quality, high production, high cost human narrated audio for a small percentage of books, and then mass market, affordable AI-narrated audio for the rest. AI-narrated audiobooks will make audio ubiquitous, and just as (almost) every print book has an ebook format, in 2026, they will also have an audio format. I straddle both these worlds, as I am still a human audiobook narrator for my own work. I human-narrated Successful Self-Publishing Fourth Edition (free audiobook) and The Buried and the Drowned, my short story collection. I also use AI narration for some books. ElevenLabs remains my preferred service and in 2025, I used my J.F. Penn voice clone for Death Valley and also Blood Vintage, while using a male voice for Catacomb. I clearly label my AI-narration in the sales description and also on the cover, which I think is important, although it is not always required by the various services. You can distribute ElevenLabs narrated audiobooks on Spotify, Kobo Writing Life, YouTube, ElevenReader, and of course your own store if you use Shopify with Bookfunnel. There are many other services springing up all the time, so make sure you check the rights you have over the finished audio, as well as where you can sell and distribute the final files. If they are just using ElevenLabs models in the back-end, then why not just do that directly? (Most services will be using someone's model in the back-end, since most companies do not train their own models.) Of course, you can use Amazon's own narration. While Amazon originally launched Audible audiobooks with Virtual Voice (AVV) in November 2023, it was rolled out to more authors and territories in 2025. If your book is eligible, the option to create an audiobook will appear on your KDP dashboard. With just a few clicks, you can create an audiobook from a range of voices and accents, and publish it on Amazon and Audible. However, the files are not yours. They are exclusive to Amazon and you cannot use them on other platforms or sell them direct yourself. But they are also free, so of course, many authors, especially those in KU, will use this option. I have done some for my mum's sweet romance books as Penny Appleton and I will likely use them for my books in translation when the option becomes available. Traditional publishers are experimenting with AI-assisted audiobook narration as well. MacMillan is selling digital audiobooks read by AI directly on their store. PublishersWeekly reports that PRH Audio “has experimented with artificial voice in specific instances, such as entrepreneur Ely Callaway's posthumous memoir The Unconquerable Game,” when an “authorized voice replica” was created for the audiobook. The article also notes that PRH Audio “embrace artificial intelligence across business operations—my entire department [PRH Audio] is using AI for business applications.” And while indie authors can't use AI voices on ACX right now, Audible have over 100 voices available to selected publishing partnerships, as reported by The Guardian with “two options for publishers wishing to make use of the technology: “Audible-managed” production, or “self-service” whereby publishers produce their own audiobooks with the help of Audible's AI technology.” In 2026, it's likely that more traditional publishers — as well as indie authors — will get their backlist into audio with AI narration. (5) AI-assisted translation will start to take off beyond the early adopters Over the years, I've done translation deals with traditional publishers in different languages (German, French, Spanish, Korean, Italian) for some fiction and non-fiction books. But of course, to get these kinds of deals, you have to be proactive about pitching, or work with an agent for foreign rights only, and those are few and far between! There are also lots of languages and territories worldwide, and most deals are for the bigger markets, leaving a LOT of blue water for books in translation, even if you have licensed some of the bigger markets. I did my first partially AI-translated books in 2019 when I used Deepl.com for the first draft and then worked with a German editor to do 3 non-fiction books in German. While the first draft was cheap, the editing was pretty expensive, so I stopped after only doing a couple. I have made the money back now, but it took years. In 2025, AI Translation began to take off with ScribeShadow, GlobeScribe.ai, and more recently, in November 2025, Kindle Translate boosting the number of translated books available. Kindle Translate is (currently) only available to US authors for English into Spanish and also German into English, but in 2026, this will likely roll out to more languages and more authors, making it easier than ever to produce translations for free. Of course, once again, the gold standard is human translation, or at least human-edited translations, but the cost is prohibitive even just for proof-reading, and if there is a cheap or even free option, like Kindle Translate, then of course, authors are going to try it. If the translation gets bad reviews, they can just un-publish. There are many anecdotal stories of indie success in 2025 with AI-translated genre fiction sales (in series) in under-served markets like Italian, French, and Spanish, as well as more mainstream adoption in German. I was around in the Kindle gold-rush days of 2009-2012 and the AI-translation energy right now feels like that. There are hardly any Kindle ebooks in many of these languages compared to how many there are in English, so inevitably, the rush is on to fill the void, especially in genres that are under-served by traditional publishers in those markets. Yes, some of these AI translated books will be ‘AI-slop,' but readers are not stupid. Those books will get bad reviews and thus will sink to the bottom of the store, never to be seen again. The AI translation models are also improving rapidly, and Amazon's Kindle Translate may improve faster than most, for books specifically, since they will be able to get feedback in terms of page reads. Amazon is also a major investor in Anthropic, which makes Claude.ai, widely considered the best quality for creative writing and translation, so it's likely that is used somewhere in the mix. Some traditional publishers are also experimenting with AI-assisted translation, with Harlequin France reportedly using AI translation and human proofreaders, as reported by the European Council of Literary Translators' Associations in December 2025. Academic publisher Taylor and Francis is also using AI for book translation, noting: “Following a program of rigorous testing, Taylor & Francis has announced plans to use AI translation tools to publish books that would otherwise be unavailable to English-language readers, bringing the latest knowledge to a vastly expanded readership.” “Until now, the time and resources required to translate books has meant that the majority remained accessible only to those who could read them in the original language. Books that were translated often only became available after a significant delay. Today, with the development of sophisticated AI translation tools, it has become possible to make these important texts available to a broad readership at speed, without compromising on accuracy.” (6) AI video becomes ubiquitous. ‘Live selling' becomes the next trend in social sales. In 2025, short form AI-generated video became very high quality. OpenAI released Sora 2, and YouTube announced new Shorts creation tools with Veo 3, which you can also use directly within Gemini. There are tons of different AI video apps now, including those within the social media sites themselves. There is more video than ever and it's much easier to create. I am not a fan of short form video! I don't make it and I don't consume it, but I do love making book trailers for my Kickstarter campaigns and for adding to my book pages and using on social media. I made a trailer for The Buried and the Drowned using Midjourney for images and then animation of those images, and Canva to put them together along with ElevenLabs to generate the music. But despite the AI tools getting so much easier to use, you still have to prompt them with exactly what you want. I can't just upload my book and say, “Make a book trailer,” or “Make a short film.” This may change with generative video ads, which are likely to become more common in 2026, as video turns specifically commercial. Video ads may even be generated specifically for the user, with an audience of one, maybe even holding your book in their hands (using something like Cameos on Sora), in the same way that some AI-powered clothing stores do virtual try-ons. This might also up-end the way we discover and buy things, as the AI for eCommerce and Amazon Sellers newsletter says about OpenAI's Sora app, “OpenAI isn't just trying to build a TikTok competitor. They're building a complete reimagining of how we discover and buy things …” “The combination of ChatGPT's research capabilities and Sora's potential for emotional manipulation—I mean, “engagement”—could create something we've never seen before: an AI ecosystem that might eventually guide you through every type of purchase, from the most considered to the most impulsive.” In 2026, there will be A LOT more AI-generated video, but that also leads to the human trend of more live video. While you can use an AI avatar that looks and sounds like you using tools like HeyGen or Synthesia, live video has all the imperfect human elements that make it stand-out, plus the scarcity element which leads to the purchase decision within a countdown period. Live video is nothing new in terms of brand building and content in general, but it seems that live events primarily for direct sales might be a thing in 2026. Kim Kardashian hosted Kimsmas Live in December 2025 with a 45 minute live shopping event with special guests, described as entertainment but designed to be a sales extravaganza. Indie authors are doing a similar thing on TikTok with their books, so this is a trend to watch in 2026, especially if you feel that live selling might fit with your personality and author business goals. It's certainly not for everyone, but I suspect it will suit a different kind of creator to those who prefer ‘no face' video, or no video at all! On other aspects of the human side of social media, Adam Mosseri the CEO of Instagram put a post on Threads called Authenticity after Abundance. He said, “Everything that made creators matter—the ability to be real, to connect, to have a voice that couldn't be faked—is now suddenly accessible to anyone with the right tools.” “Deepfakes are getting better and better. AI is generating photographs and videos indistinguishable from captured media. The feeds are starting to fill up with synthetic everything. And in that world, here's what I think happens.Creators matter more.” It's a long article so just to pick a few things from it: “We like to talk about “AI slop,” but there is a lot of amazing AI content … we are going to start to see more and more realistic AI content.” I've talked to my Patreon Community about this ‘tsunami of excellence' as these tools are just getting better and better and the word ‘slop' can also be applied to purely human output, too. If you think that AI content is ‘worse' than wholly human content, in 2026, you are wrong. It is now very very good, especially in the hands of people who can drive the AI tools. Back to Adam's post: “Authenticity is fast becoming a scarce resource, …The creators who succeed will be those who figure out how to maintain their authenticity [even when it can be simulated] …” “The bar is going to shift from “can you create?” to “can you make something that only you could create?” He talks about how the personal content on Instagram now is: “unpolished; it's blurry photos and shaky videos of people's daily experiences … flattering imagery is cheap to produce and boring to consume. People want content that feels real… Savvy creators are going to lean into explicitly unproduced and unflattering images of themselves. In a world where everything can be perfected, imperfection becomes a signal. Rawness isn't just aesthetic preference anymore—it's proof. It's defensive. A way of saying: this is real because it's imperfect.” While I partially love this, and I really hope it's true, as in I hope we don't need to look good for the camera anymore I would also challenge Adam on this, because pretty much every woman I know on social media has been sent sexual messages, and/or told they are ugly and/or fat when posting anything unflattering. I've certainly had both even for the same content, but I don't expect Adam has been the target for such posting! But I get his point. He goes on:“Labeling content as authentic or AI-generated is only part of the solution though. We, as an industry, are going to need to surface much more context about not only the media on our platforms, but the accounts that are sharing it in order for people to be able to make informed decisions about what to believe. Where is the account? When was it created? What else have they posted?” This is exactly what I've been saying for a while under my double down on being human focus. I use my Instagram @jfpennauthor as evidence of humanity, not as a sales channel. You can do both of course, but increasingly, you need to make sure your accounts at places have longevity and trust, even by the platforms themselves. Adam finishes: “In a world of infinite abundance and infinite doubt, the creators who can maintain trust and signal authenticity—by being real, transparent, and consistent—will stand out.” For other marketing trends for 2026, I recommend publicist Kathleen Schmidt's SubStack which is mostly focused on traditional publishing but still interesting for indies. In her 2026 article, she notes: “We have reached a social media saturation point where going viral can be meaningless and should not be the goal; authenticity and creativity should. She also says, “In-person events are important again,” and, “Social media marketing takes a nosedive… we have reached a saturation point … What publishers must figure out is how to make their social media campaigns stand out. If they remain somewhat uninspired, the money spent on social ads won't convert into book sales.” I think this is part of the rise of live selling as above, which can stand out above more ‘produced' videos. Kathleen also talks about AI usage. “AI can help lighten the burden of publicity and marketing.” “A lot of AI tools are coming to market to lessen the load: they can write pitches, create media lists for you, send pitches for you, and more. I know the industry is grappling with all things AI, but some of these tools are huge time savers and may help a book more than hurt it.” On that note … (7) AI will create, run, and optimise ads without the need for human intervention Many authors will be very happy about this as marketing is often the bane of our author business lives! As I noted in my 2026 goals, I would love to outsource more marketing tasks to AI. I want an “AI book marketing assistant” where I can upload a book and specify a budget and say, ‘Go market this,' then the AI will action the marketing, without me having to cobble together workflows between systems. Of course, it will present plans for me to approve but it will do the work itself on the various platforms and monitor and optimize things for me. I really hope 2026 is the year this becomes possible, because we are on the edge of it already in some areas. Amazon Ads launched a new agentic AI tool in September 2025 that creates professional-quality ads. I've also been working with Claude in Chrome browser to help me analyse my Amazon Ad data and suggest which keywords/products to turn off and what to put more budget into. I'll do a Patreon video on that soon. Meta announced it will enable AI ad creation by the end of 2026 for Facebook and Instagram. For authors who find ad creation overwhelming or time-consuming, this could be a game-changer. Of course, you will still need a budget! (8) 1000 True Fans becomes more important than ever Lots of authors and publishers are moaning about the difficulty of reaching readers in an era of ‘AI slop' but there is no shortage of excellent content created by humans, or humans using AI tools. As ever, our competition is less about other authors, or even authors using AI-assisted creation, we're competing against everything else that jostles for people's attention, and the volume of that is also growing exponentially. I've never been a fan of rapid release, and have said for years that you can't keep up with the pace of the machines. So play a different game. As Kevin Kelly wrote in 2008, If you have 1000 true fans, (also known as super fans), “you can make a living — if you are content to make a living but not a fortune.” [Kevin Kelly was on this show in 2023 talking about Excellent Advice for Living.] Many authors and the publishing industry are stuck in the old model of aiming to sell huge volumes of books at a low profit margin to a massive number of readers, many of them releasing ever faster to try and keep the algorithms moving. But the maths can work for the smaller audience of more invested readers and fans. If you only make $2 profit on an ebook, you need to sell 500 ebooks to make $1000, and then do it again next month. Or you can have a small community like my patreon.com/thecreativepenn where people pay $2 (or more) a month, so even a small revenue per person results in a better outcome over the year, as it is consistent monthly income with no advertising. But what if you could make $20 profit per book? That is entirely possible if you're producing high quality hardbacks on Kickstarter, or bundle deals of audiobooks, or whole series of ebooks. You would only need to sell to 50 people to make $1000. What about $100 profit per sale, which you can do with a small course or live event? You only need 10 people to make $1000, and this in-person focus also amplifies trust and fosters human connection. I've found the intimacy of my live Patreon Office Hours and also my webinars have been rewarding personally, but also financially, and are far more memorable — and potentially transformative — than a pre-recorded video or even another book. From the LinkedIn 2026 Big Ideas article: “In an AI-optimized world, intentional human connection will become the ultimate luxury.” The 1000 True Fans model is about serving a smaller, more personal audience with higher value products (and maybe services if that's your thing). As ever, its about niche and where you fit in the long long long long long tail. It's also about trust. Because there is definitely a shortage of that in so many areas, and as Adam Mosseri of Instagram has said, trust will be increasingly important. Trust takes time to build, but if you focus on serving your audience consistently, and delivering a high quality, and being authentic, this emerges as part of being human. In an echo of what happened when online commerce first took off, we are back to talking about trust. Back in 2010, I read Trust Agents: by Julien Smith and Chris Brogan, which clearly needs a comeback. There was a 10th anniversary edition published in 2020, so that's worth a read/listen. Chris Brogan was also on this show in 2017 when we talked about finding and serving your niche for the long term. That interview is still relevant, here's a quick excerpt, where I have (lightly edited) his response to my question on this topic back in 2017: Jo: The principle of know, like, and trust, why is that still important or perhaps even more important these days? Chris: There are a few things that at play there, Joanna. One is that the same tools that make it so easy for any of us to start and run a business also allow certain elements to decide whether or not they want to do something dubious. And with all new technologies that come, you know, there's nothing unique about these new technologies. In the 1800s, anyone could put anything in a bottle and sell it to you and say, this is gonna cure everything. Cancer — gone. And the bottle could have nothing in. You know, it could be Kool-Aid. And so, the idea of trying to understand what's behind the business though, one beautiful thing that's come is that we can see in much more dimensions who we're dealing with. We can understand better who's the face behind the brand. I really want people to try their best to be a lot clearer on what they stand for or what they say. And I don't really mean a tagline. I mean, humans don't really talk like that. They don't throw some sentence out as often as they can that you remember them for that phrase. But I would say that, we have so many media available to us — the plural of mediums — where we can be more of ourselves. And I think that there's a great opportunity to share the ‘you' behind the scenes, and some people get immediately terrified about this, ‘Ah, the last thing I want is for people to know more about me,' but I think we have such an opportunity. We have such an opportunity to voice our thoughts on something, to talk about the story that goes behind the product. We were all raised on overly produced material, but I think we don't want that anymore. We really want clarity, brevity, simplicity. We want the ability for what we feel is connection and then access. And so I think it's vital that we connect and show people our accessibility, not so that they can pester us with strange questions, but more so that you can say, this person stands with their product and their service and this person believes these things, and I feel something when I hear them and I wanna be part of that.” That's from Chris Brogan's interview here in 2017, and he is still blogging and speaking at writing at ChrisBrogan.com and I'm going to re-listen to the audiobook of Trust Agents again myself as I think it's more relevant than ever. The original quote comes from Bob Burg in his 1994 book, Endless Referrals, “All things being equal, people will do business with, and refer business to, those people they know, like and trust.” That still applies, and absolutely fits with the 1000 True Fans model of aiming to serve a smaller audience. As Kevin Kelly says in 1000 True Fans, “Instead of trying to reach the narrow and unlikely peaks of platinum bestseller hits, blockbusters, and celebrity status, you can aim for direct connection with a thousand true fans.” “On your way, no matter how many fans you actually succeed in gaining, you'll be surrounded not by faddish infatuation, but by genuine and true appreciation. It's a much saner destiny to hope for. And you are much more likely to actually arrive there.” In 2026, I hope that more authors (including me!) let go of ego goals and vanity metrics like ranking, gross sales (income before you take away costs), subscribers, followers, and likes, and consider important business numbers like profit (which is the money you have after costs like marketing are taken out), as well as number of true fans — and also lifestyle elements like number of weekends off, or days spent enjoying life and not just working! OK, that's my list of trends and predictions for 2026. Let me know what you think in the comments. Do you agree? Am I wrong? What have I missed? The post 2026 Trends And Predictions For Indie Authors And The Book Publishing Industry with Joanna Penn first appeared on The Creative Penn.

TikTok Shop has caused irreparable damage to Kenzie's financial status. Chicago’s best morning radio show now has a podcast! Don’t forget to rate, review, and subscribe wherever you listen to podcasts and remember that the conversation always lives on the Q101 Facebook page. Brian & Kenzie are live every morning from 6a-10a on Q101. Subscribe to our channel HERE: https://www.youtube.com/@Q101 Like Q101 on Facebook HERE: https://www.facebook.com/q101chicago Follow Q101 on Twitter HERE: https://twitter.com/Q101Chicago Follow Q101 on Instagram HERE: https://www.instagram.com/q101chicago/?hl=en Follow Q101 on TikTok HERE: https://www.tiktok.com/@q101chicago?lang=enSee omnystudio.com/listener for privacy information.

Kenzie's TikTok Shop purchases, Brian & Kenzie's Weight Loss Challenge, the 4 F's, and more! Chicago’s best morning radio show now has a podcast! Don’t forget to rate, review, and subscribe wherever you listen to podcasts and remember that the conversation always lives on the Q101 Facebook page. Brian & Kenzie are live every morning from 6a-10a on Q101. Subscribe to our channel HERE: https://www.youtube.com/@Q101 Like Q101 on Facebook HERE: https://www.facebook.com/q101chicago Follow Q101 on Twitter HERE: https://twitter.com/Q101Chicago Follow Q101 on Instagram HERE: https://www.instagram.com/q101chicago/?hl=en Follow Q101 on TikTok HERE: https://www.tiktok.com/@q101chicago?lang=enSee omnystudio.com/listener for privacy information.

TikTok GMV Max ROI looks amazing on the surface—but it's not a true return on ad spend.In this video, Jordan West breaks down what GMV Max really is, how TikTok Shop attributes sales, and why the ROI number is a blended metric that includes paid ads, organic sales, and creator/affiliate revenue. He explains how TikTok credits all orders for promoted products during a GMV Max campaign—even if the buyer never saw an ad—and why this can make performance look better than it actually is.Jordan also shares practical ways brands can unblend GMV Max, understand what's driving real growth, and avoid scaling based on misleading data. If you're running TikTok Shop ads or managing GMV Max campaigns, this video will help you measure performance correctly and make smarter decisions with your budget.===============================

The CPG Guys are joined in this episode by Marta Bowles, Chief Communications Officer and Global Marketing Centers of Excellence at NielsenIQ. This conversation is all about NIQ's latest consumer habits and trends report published Sept 2025. We also cover what to expect in 2026.Follow Marta on LinkedIn at: https://www.linkedin.com/in/martabowles/Follow NielsenIQ on Linkedin at: https://www.linkedin.com/company/nielseniq/posts/?feedView=allConsumer habits report download : https://nielseniq.com/global/en/insights/report/2024/mid-year-consumer-outlook-guide-to-2025/Here's what we asked her : Marta, let's start by understanding what these reports are, when did you release them and what data inputs went into them?Your report says 2026 will be defined by consumer caution—even among financially thriving households. Why do you think this cautious mindset is sticking around, and how should brands respond to this ‘insurance mentality' consumers seem to have?Two-thirds of consumers say brand trust is very important. In a world where ‘less is more,' how can brands earn and maintain that trust—especially when shoppers are cutting back and being more intentional with their purchases?AI is rewriting product discovery, but there's still distrust in AI-driven shopping. How do you see this tension playing out? Will consumers embrace AI as a shopping assistant, or will skepticism slow adoption?You talk about retail media networks and creator commerce as game-changers for visibility. How do you see the balance shifting between traditional retail strategies and these new digital-first approaches in 2026?Historically, shopping started with intent — increasing, platform like TikTok Shop show us that it now begins with inspiration. How is the consumer changing how they shop?Private label is no longer just a trade-down option—it's becoming a first choice. What's driving this shift, and how should national brands rethink their competitive playbook?Your report mentions anti-obesity medications, functional snacking, and commodity volatility as catalysts for change. Which of these trends do you think will have the biggest impact on CPG innovation in 2026—and why?We see a note on consumers to prioritize core expenses over many CPG items own 2026. What does this mean?Marta, with all the uncertainty and change consumers are navigating, what makes you most excited about 2026? And why should brands and retailers see this as a year of opportunity rather than just challenge?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Amazon may soon let ChatGPT shop on its site. Here's what sellers need to change quickly. Plus USPS shipping updates for TikTok Shop and more in this week's Weekly Buzz.   We're back with another episode of the Weekly Buzz with Helium 10's VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level.   Amazon faces 'leader's dilemma' — fight AI shopping bots or join them https://www.cnbc.com/2025/12/24/amazon-faces-a-dilemma-fight-ai-shopping-agents-or-join-them.html TikTok Shop tightens Postal Service shipping options for sellers https://www.supplychaindive.com/news/tiktok-shop-usps-label-requirements-change/806303/ TikTok Shop offers incentives to new sellers, as U.S. uncertainty is finally over https://digiday.com/marketing/tiktok-shop-offers-incentives-to-new-sellers-as-u-s-uncertainty-is-finally-over/ TikTok Shop is offering substantial US incentives again. Start your account now and sign up through Helium 10's special link at http://h10.me/ttstart Amazon Hid FBA Listings Regionally for Two Months https://www.ecommercebytes.com/2025/12/14/amazon-hid-fba-listings-regionally-for-two-months/ The Weekly Buzz has moved to the AM/PM Podcast, while the Serious Sellers Podcast now focuses on real seller and brand stories from Amazon, TikTok Shop, Walmart, and Shopify entrepreneurs. We're holding an open casting call! If you've hit meaningful success and want to be featured in the Serious Sellers Podcast, email your story to mhel.d@helium10.com In episode 484 of the AM/PM Podcast and Weekly Buzz, Bradley talks about: 00:00 - Introduction 00:59 - Amazon Vs. AI 03:46 - TikTok Shop USPS Issues 06:28 - TikTok Shop Listing Conversion 08:51 - TikTok Shop Incentives 10:06 - Amazon Hid Listings? 15:06 - Podcast Invite

In this 2025 Wrapped episode, the hosts reflect on a year that laid the foundation for everything that's coming next—delusion, discipline, and decisive action included. From Kendrick Lamar's Super Bowl performance and a new president to TikTok Shop chaos and why Labubu feels like the new NFT, they unpack the culture shifts that defined the year. It's a conversation about believing big, moving strategically, and understanding that some years exist solely to prepare you for what's next. Delusional meets action—and they're not apologizing for it.Follow & stay connected:IG: @thanks4urconcern @berenicediazm @ellaltudorTikTok: @thanks4yourconcern @berenicediazm @ellaltudorYouTube: https://youtube.com/@thanksforyourconcernpod

A China não dita tendências só em tecnologia, mas também no jeito de comprar, pagar e se relacionar com marcas. Neste episódio do Podcast Canaltech, conversamos com Lincoln Fracari, CEO da China Link, para entender por que o varejo chinês avança em uma velocidade tão maior do que a do Ocidente e o que o Brasil pode aprender com esse modelo. Ao longo da conversa, Lincoln explica como infraestrutura, pagamentos digitais, super apps, omnichannel e live commerce criaram um ambiente favorável para a inovação no varejo chinês. O episódio também traz exemplos práticos, como supermercados que eliminam as partes “chatas” da compra física e o crescimento do TikTok Shop como novo canal de vendas. Você também vai conferir: TCL lança tablet com “tela de papel” para leitura e produtividade, WhatsApp vai permitir controlar conexão com Apple Watch pelo celular e mudanças prometem baratear e simplificar a CNH. Este podcast foi roteirizado e apresentado por Fernada Santos e contou com reportagens de Vinicius Moschen e João Melo, sob coordenação de Anaísa Catucci. A trilha sonora é de Guilherme Zomer, a edição de Jully Cruz e a arte da capa é de Erick Teixeira.See omnystudio.com/listener for privacy information.

Learn TikTok Shop promotion in 2026 with content that builds brand awareness, creator and affiliate outreach, GMV Max ad strategy, plus sending TikTok traffic to Amazon.   TikTok Shop isn't an overnight success; it's a brand-building game first. In this session, Bradley sits down with TikTok Shop expert Tamara Žeravljev of Add2Ads to break down what to expect in your first 3–6 months, and why consistency matters more than “going viral.”   You'll learn how to start the right way: build your TikTok profile, test content styles, and use hooks that stop the scroll. Then we get into creator and affiliate strategy. How to choose better partners, set expectations, and keep momentum so you don't disappear from the algorithm.   The conversation then shifts to TikTok Shop advertising, with a clear explanation of GMV Max campaigns and the key factors required to make them successful. Tamara explains why creative volume is critical, how to think about daily budgets, and what to do if you can't spend at the higher end. Finally, they cover how TikTok can still boost your Amazon sales through smart traffic strategies, what the customer experience looks like when you send users to Amazon, and why tracking may be imperfect even when the sales lift is real.   In episode 483 of the AM/PM Podcast, Bradley and Tamara discuss: 00:00 – Introduction 01:05 – Why TikTok Matters More In 2026 02:25 – TikTok Ads Versus Amazon PPC Differences 03:25 – Tamara's TikTok Shop Background And Experience 04:45 – Why TikTok Sales Are Not Instant 06:30 – Start With TikTok Profile Before Shop 08:10 – Video Content Strategy And UGC Basics 10:20 – Build Followers And Brand Trust 12:10 – Affiliate Outreach And Creator Collaboration Tips 14:30 – GMV Max Setup Creatives And Budgets 18:55 – Sending TikTok Traffic To Amazon 22:45 – Reviews Creators Commissions And Tools Q&A

Most side hustles fade fast. A few turn into real businesses.Rich Somers sits down with Nick Fowler to break down how he went from $0 to $50K per month using TikTok Shop, and why this model may be one of the most overlooked opportunities heading into 2026. Instead of chasing virality, Nick explains the systems, discipline, and repetition required to make TikTok Shop work consistently—not just once.The conversation dives into what actually drives conversions on the platform, why most people fail after early traction, and how Nick approached product selection, content volume, and iteration without relying on hype or shortcuts. He shares the mistakes beginners make, the mindset shift required to scale, and why treating this like a real business—not a quick win—is the difference maker.Rich and Nick also unpack where TikTok Shop fits into the broader creator and ecommerce landscape, who this model is not for, and why execution beats creativity every time. From testing and reps to staying focused when results are uneven, this episode breaks down what it really takes to build durable income in a noisy space.This is a clear, practical conversation for anyone curious about modern side hustles—and serious about turning attention into predictable revenue.Join our investor waitlist and stay in the know about our next investor opportunity with Somers Capital: www.somerscapital.com/invest. Want to join our Boutique Hotel Mastermind Community? Book a free strategy call with our team: www.hotelinvesting.com. If you're committed to scaling your personal brand and achieving 7-figure success, it's time to level up with the 7 Figure Creator Mastermind Community. Book your exclusive intro call today at www.the7figurecreator.com and gain access to the strategies that will accelerate your growth.

AllMyLinks.com/BBWBadgirl Main site: LosAngelesBBW.com Email: BellaMartinLA@gmail.com Premium Onlyfans: onlyfans.com/BBWBadgirl or BBWBadgirl.com Free Onlyfans: Onlyfans.com/bbwbadgirlbella The BBWBadgirl podcast where Alan Rickman fangirl and supersize BBW Isabella Martin (LosAngelesBBW.com), discusses sex, life, and sexwork (virtual, escorting, phonesex + BDSM domination etc). She explores kinks, desires and shares her experiences while giving valuable tips to men on topics such as having an affair, fat sex, approaching fat girls, weed & sex, sex toys for men and so much more. For open-minded men who love, lust, and appreciate FAT women. Episode #149: Final Countdown 2025 or how Tiktok shop saved Isabella's life Old Topic: * Isabella's Social Media handles and marketingnon X changes New Topics * Best Bites of the year: Homemade & Restaurant picks. 2025 was Isabella's year of Thai food. * Most Interesting sexwork representation: Companion (movie, Amazon Prime) * Best BDSM: what did and didn't work? Babygirl (movie, HBO) vs Dying for Sex (tv, FX found on Hulu/Disney +) * Recommend: Male content creator: James Sexton @nycdivorceattorney on IG * Using social media to connect more with women via Tiktok: What would the holidays look like without women? * Best movie Moments of the Year * Noteable Television recommends: Adolescence, episode 3 + more *and of course how Isabella was saved in 2025 by TiktokShop Twitter: @BBWBadgirlPOD or @IsabellaBBW or @IsabellaCrush IG: BBWBadgirlPOD Contributions to this podcast's development can be made at cashapp $BBWBadgirlPOD

In this episode, host Travis Chappell and producer Eric swap stories about the strangest, most unconventional ways people are making real money—from TikTok shops to doodle detanglers—and how “weird” ideas can turn into serious income. Travis also opens up about his own nontraditional paths to getting paid, from door-to-door sales to a short-lived modeling side quest. On this episode we talk about: Creators making $40–50K/month purely from TikTok Shop affiliate commissions with no physical products How an eight-figure landscaper turned his experience into “Uber for lawn care” with the GreenPal app Flea market and Facebook Marketplace flippers who drive around, buy underpriced items, and resell them on eBay for five-figure profits on single deals A niche e‑commerce brand built around a single problem: detangling doodle dog hair and scaling it to seven figures Remote “job stacking” and how one guest runs three work‑from‑home jobs for a combined multiple six‑figure salary Travis' own unconventional income streams: podcast sponsorships, coaching days, Facebook Reels payouts, and even a paid modeling gig in college Top 3 Takeaways Weird often wins. The money is frequently in ultra-specific problems—like doodle hair detanglers or lawn-mowing logistics—rather than trendy, crowded ideas. Distribution is a cheat code. Platforms like TikTok Shop, Facebook Reels, and niche apps can turn other people's products and systems into meaningful cash flow if you understand how to drive attention. “Unconventional” is the new normal. Door-to-door sales, stacked remote jobs, arbitrage flipping, and content monetization show there are many viable ways to earn beyond a traditional 9–5. Notable Quotes “He doesn't even have products—it's all affiliate. He just cranks out videos and commissions.” “You can build a seven‑figure business solving one really specific problem… even if it is just tangled doodle hair.” “Almost everything I've done to make money has been the nontraditional route.” ✖️✖️✖️✖️

Hidden listing keywords. An Amazon & TikTok Shop reality show. And a tool that exposes the Amazon influencers hyping your competitors' products. Special edition Weekly Buzz today. Let's go!   We're back with another episode of the Weekly Buzz with Helium 10's VP of Education and Strategy, Bradley Sutton, and Helium 10's Principal Brand Evangelist, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. 1️⃣ Listing Builder combines 8 tools into one, integrating keyword research and listing creation so you can find, analyze, and optimize Amazon listings in one place. 2️⃣ Helium 10's Scale Stories YouTube series follows real sellers at different stages, with expert mentors guiding beginners and stuck sellers step by step to grow. 3️⃣ TikTok Product Finder helps sellers discover winning TikTok Shop products using filters like category, price, sales, GMV, affiliates, and influencers. 4️⃣ Helium 10's Chrome extension now supports Amazon Saudi Arabia, letting sellers analyze sales and opportunities in this fast-growing market. 5️⃣ TikTok Hot Videos shows top-performing TikTok Shop videos by keyword, category, and timeframe, helping sellers and influencers replicate high-converting content. 6️⃣ Amazon Influencer Finder helps sellers discover, analyze, and contact Amazon influencers making product videos, making it easy to recruit proven creators for listings. 7️⃣ TikTok Shop Ads tool lets sellers analyze GMV Max ads by platform, product, and video to spot top-performing creatives and improve ROI. 8️⃣ Helium 10 Share of Voice shows how much page-one visibility your brand owns across organic, sponsored, and video placements, revealing true share of shelf beyond rankings. 9️⃣ Keyword Tracker now includes built-in translation, letting sellers instantly understand and analyze foreign-language keywords across global Amazon marketplaces.

Why is your margin getting smaller even when sales look fine? Your revenue is growing, your ads look fine, and orders keep coming in. So why does it feel harder to make money than it used to? This episode explains why margins shrink as platforms mature and how sellers get caught off guard.In this Week in Review, Neil explains how platform maturity removes early incentives, raises costs, and quietly compresses margins long before dashboards turn red.Using TikTok Shop changes, EU policy updates, and platform maturity patterns, we'll hear why margins shrink under the surface and how operators plan ahead. If you depend on one platform, this episode shows what to watch before 2026.

Graham Rigby is the President and CEO of the American Herbal Products Association (AHPA), the leading trade association for the herbal products industry. With 20 years of experience across startups and industry leadership—including serving as Chief Innovation Officer at Care/of—Graham has helped shape how modern supplement brands navigate regulation, formulation, and go-to-market strategy.In this episode of DTC Pod, Graham shares what it actually takes to launch and scale a supplement brand without getting burned by regulators. He breaks down exactly where the line is between claims that sell and claims that get you in trouble, why so many founders get blindsided by FDA and FTC enforcement, and how to work with contract manufacturers when you're just starting out. Graham also gets into the real opportunity in supplements right now—why clinical trials cost 90% less than they did two decades ago, how AI is changing the formulation game, and why a $70 billion market growing at 6.5% still has plenty of room for new entrants. Plus, his take on the brands that are doing it right, from AG1 to Ritual, and what founders can learn from their playbooks.Episode brought to you by StordInteract with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. The evolution and growth of the herbal supplement industry2. Key regulatory milestones: DSHEA, GMPs, and FDA compliance for supplements3. What founders must do to stay compliant when launching a supplement brand4. The distinction between pharmaceuticals, dietary supplements, and nutraceuticals5. Marketing, claims, and the importance of substantiation6. Emerging opportunities with clinical trials and claim innovation7. DTC, Amazon, TikTok, and brick-and-mortar distribution channels for wellness brands8. The practicalities and risks of supplement retail (and when to scale beyond DTC)9. Practitioner and non-traditional channels for supplement sales10. How Ingredient AI, Infinite Garden, and other platforms are applying AI to supplements11. Content creators, credentialed doctors, and the new face of trusted health advice12. The role of diagnostics, wearables, and personalization in driving supplement trends13. Growth outlook: Why the supplement market is just getting startedTimestamps00:00 Intro to DTC POD and Graham Rigby02:25 20 years of supplements: Startup vs. regulatory side03:00 The exponential growth of the herbal products market04:44 Regulatory basics: DSHEA, FDA oversight, and GMPs explained07:14 How AHPA helps brands navigate compliance and education08:03 Launching a supplement brand: Key compliance steps and best practices10:00 FDA's post-market regulatory process and founder responsibilities13:04 Supplements vs. pharmaceuticals: Safety, claims, and approvals17:32 Telling stories and using clinical research for marketing claims20:00 What marketers can and cannot say: Health vs. disease claims22:04 Substantiating claims and the importance of compliance for growth24:31 Label vs. online claims: How rules apply to different channels27:02 DTC vs. Amazon, TikTok, and expanding to retail and practitioner channels30:19 The risks and rewards of brick-and-mortar expansion35:14 AI and technology's role in supplement industry efficiency and safety40:47 The rise of content creators and doctors shaping supplement education46:34 Diagnostics, wearables, and the future of personalized wellness51:13 Supplement industry outlook and advice for emerging brands52:25 How to connect with Graham and AHPA, and upcoming founder programsShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokGraham Rigby - President & CEO of American Herbal Products Association (AHPA)Blaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

Send us a textWhole gang is in studio and deliver some of the biggest laughs of the whole year for one of the biggest shows of the year! Merry Christmas from Ceas, John, Preet & Vic!A more lighthearted episode to get you through the holiday!Are gift cards inconsiderate or one of the best gifts you can actually giveWhy do girls get more freaky during the holidays How far ahead do you finish your holiday shopping (assuming you're done)Dear Santa: They boys pen their letters to santa and make their Christmas wish list in a segmentThe boys each share their favorite Christmas movie and song. Spoiler: "last christmas" a favTerrible slate of games for Christmas, but we give our picks along with one of the most hilarious games the Raiders will ever play in. Find Vic: @vicdradioFind the pod:@ilysayitbackpod

In this episode, Jordan West sits down with Bora, co-founder of Reacher, one of the leading TikTok Shop affiliate platforms, to break down what's really happening inside social commerce right now.They uncover why only 1.4% of creators on TikTok Shop generate meaningful GMV, why creator outreach conversion rates are collapsing, and what brands must do differently to win in an increasingly competitive market.The conversation dives deep into:Creator scarcity vs creator volumeWhy mass outreach is dyingThe future of brand-owned contentWhy AI content is being suppressed on TikTokHow top brands are building moats through creator relationshipsWhy loyalty, training, and community matter more than everIf you're a brand, agency, founder, or operator trying to scale on TikTok Shop, this episode reveals the uncomfortable truths most people ignore — and the strategies that actually work going into the next phase of social commerce.===============================

The National Advertising Division recently tackled disclosure practices on TikTok Shop, where Procter & Gamble challenged Blueland's influencer promotions for allegedly failing to make paid relationships clear; some influencers buried #BlueLandPartner tags in captions or omitted disclosures in video content, prompting Blueland to agree to clearer, more prominent disclosures, while NAD also found that TikTok's “creator earns commission” tag can suffice for affiliate posts. For legal, compliance, and marketing teams, this underscores the importance of tailoring disclosure instructions to influencer relationships and platform formats to meet FTC and NAD expectations for transparency. Hosted by Simone Roach. Based on a blog post by Gonzalo E. Mon.

Plus - ChatGPT launches a year-end review like Spotify Wrapped Learn more about your ad choices. Visit podcastchoices.com/adchoices

Este conteúdo é um trecho do nosso episódio: “#315 – TikTok: Decifrando a jornada hiperpersonalizada do consumidor digital”. Nele, Silvia Belluzzo, Diretora de Marketing Latam no TikTok, revela como o comércio digital está migrando rapidamente de interfaces frias para jornadas imersivas e engajadoras. Além disso, ela compartilha insights sobre como o Live Commerce e a compra por entretenimento estão transformando a maneira como as marcas se conectam com seus consumidores, criando comunidades em vez de apenas vendas. Ficou curioso? Então, dê o play! Assuntos abordados: Live Commerce e suas tendências Do e-commerce tradicional às experiências imersivas TikTok Shop como disruptor digital Shoptainment: comércio com entretenimento Hiperpersonalização de audiências Links importantes: Newsletter Dúvidas? Nos mande pelo Linkedin Contato: osagilistas@dtidigital.com.br Os Agilistas é uma iniciativa da dti digital, uma empresa WPPSee omnystudio.com/listener for privacy information.

TikTok just launched gift cards to compete with Amazon, Waymo robotaxis completely failed during a San Francisco blackout, and billionaires are fighting over Warner Bros in a $108 billion bidding war. This week in tech was INSANE.In this episode, Obi and Kaitlin break down three massive stories that show where technology and business are heading in 2025.WHAT WE COVER:TIKTOK GIFT CARDS - THE AMAZON KILLER?TikTok Shop just launched digital gift cards ($10-$500) with personalized animations and video messages coming in 2026. This isn't just about gifting - it's about locking users into the TikTok ecosystem the same way Amazon Prime does. After doing $500 million in Black Friday sales alone, TikTok is making the exact same play WeChat made in China: become the everything app. We break down why this matters, how it compares to Amazon and eBay, and why TikTok is going ALL IN on e-commerce while still fighting to avoid a US ban.WAYMO ROBOTAXIS BREAK DOWN IN SAN FRANCISCOOn December 20th, San Francisco had a massive blackout affecting 130,000 people. Waymo's self-driving taxis just... stopped. Middle of intersections. Blocking traffic. Over a thousand robotaxis frozen like confused puppies. We explain what actually happened (spoiler: they couldn't phone home to human operators), why this exposes a HUGE problem with autonomous vehicles at scale, and what this means for the future of self-driving cars in cities. Plus: why Elon's response was misleading and what the Challenger disaster teaches us about edge cases.PARAMOUNT VS NETFLIX: THE $108 BILLION WARNER BROS WARDavid Ellison (son of Oracle founder Larry Ellison) wants to buy Warner Bros Discovery for $108 billion. Netflix wants it for $83 billion. Warner Bros said Paramount's offer was "illusory" and didn't trust they had the money. So Larry Ellison personally guaranteed $40.4 billion of the deal - one of the biggest personal guarantees in corporate history. We break down this billionaire soap opera, explain what's actually at stake (HBO, DC Comics, Harry Potter, CNN), compare the two offers, and discuss what this means for the future of Hollywood and streaming.THE BIG PICTURE:All three stories share a common theme - ambitious technology and business moves that are impressive but fragile. TikTok's one ban away from losing everything. Waymo's one emergency away from gridlock. Paramount's one regulatory issue away from losing $108 billion. This is what happens when innovation moves faster than the systems supporting it.This is our FIRST couples episode - Obi hosts Courtside Financial, Kaitlin co-hosts and reacts. Let us know if you want more of this format!TIMESTAMPS:0:00 - Intro: This Week Was Wild0:30 - TikTok Gift Cards: The Amazon Killer Strategy5:00 - Waymo Robotaxis Fail During SF Blackout10:30 - Paramount vs Netflix: $108B Warner Bros War18:00 - Connecting The Threads: What It All Means20:30 - Outro & Final ThoughtsMENTIONED IN THIS VIDEO:TikTok Shop e-commerce strategyWaymo autonomous vehiclesSan Francisco blackout December 2025Paramount Skydance mergerWarner Bros Discovery bidding warNetflix acquisition strategyLarry Ellison personal guaranteeDavid EllisonWeChat everything app comparisonAmazon Prime business modelHostile takeover case study#TikTok #Waymo #WarnerBros #TechNews #Business #Amazon #Netflix #Paramount #SelfDrivingCars #EcommerceDISCLAIMER: This video is for educational and entertainment purposes only. Nothing in this video should be considered financial, legal, or investment advice. All information is based on publicly available sources. Always do your own research.

En este episodio de Respuestas de Marketing hablamos con Sara Moreno, e-trade manager en la empresa Babaria. Hablamos de cómo se adaptaron al mundo del ecommerce, y de Amazon y TikTok Shop concretamente. Nos cuenta cuáles son las métricas más importantes que debe tener en cuenta una empresa de cosmética como Babaria y los retos a los que se han enfrentado estos últimos años.

From Project X newbie to a $3M Amazon seller, our guest shares product research, Helium 10 tactics, TikTok Shop commissions, and how she defends her profits from copycats.

Paid ads are breaking — and social commerce is quickly becoming the most powerful growth channel for modern brands.In this video, Jordan West breaks down what social commerce really is, why creators are outperforming brands, and how platforms like TikTok Shop and live shopping are driving net new revenue instead of just shifting sales around. You'll learn why this channel could become a trillion-dollar opportunity, how brands should think about creator-led commerce in 2026 and beyond, and what makes Social Commerce Club's approach different from traditional TikTok Shop agencies.If you're an e-commerce founder, DTC operator, or marketing leader trying to build sustainable growth beyond paid ads, this video explains the system, the mindset, and the future of social commerce.===============================

On this week's Modern Retail Podcast, hosts Gabriela Barkho and Melissa Daniels are joined by reporter Mitchell Parton to discuss the themes and trends that dominated retail in 2025. The year certainly didn't play out the way that many in the retail industry were initially expecting, as tariffs upended many companies' carefully laid plans for the year. Still, there were pockets of hope. Even though there weren't as many IPOs this year as some in the industry hoped there would be, there were still some promising acquisitions, like Church & Dwight buying hand sanitizer brand Touchland, and Harry's parent company Mammoth Brands snapping up diaper brand Coterie. Plus, consumers were still willing to turn out and spend -- even for hot trends and products that seemingly came out of nowhere, like Labubus. The episode gets into: A look back at how the Modern Retail Podcast team did with its 2025 predictions at the start of the year, involving M&A, TikTok Shop and tariffs.  Why private labels dominated this year.  Why 2025 was an eventful year for big-box retail, as companies like Costco, Walmart and Target had to navigate big changes.  How the biggest buzzword of the year, AI, shaped retail in 2025.

VOTE HERE: http://bit.ly/49jsJJY  TO HELP DECIDE THE BAD EGGS FOR OUR SECOND ANNUAL "DO WE AWARD THEM" SHOW AIRING DEC 29th! **Voting closes 12/22*** Cancel your unwanted subscriptions today at https://www.RocketMoney.com/DWKT If you're 21 or older, get 25% OFF your first order + free shipping @IndaCloud with code DWKT at https://inda.shop/DWKT! #indacloudpod In today's episode, we revisit the Lizzo lawsuit that we first covered over a year ago, following the judge dismissing the fat shaming claims as the case continues to move forward. Then we switch back to TikTok drama to talk about Frost NYC, a jewelry company that relies on TikTok Shop affiliate partners to promote their products and is now facing major backlash after it was exposed that they had been sending TikTokers fake "replicas" of their jewelry to promote without telling them. We Love the Internets: https://www.tiktok.com/t/ZTrp8QneY/ https://www.instagram.com/reel/DRfYoy... 00:00 - Introduction 5:31 - Giveaway Winners Announced 11:14 - IMPORTANT NEWS 12:36 - Lizzo Lawsuit Update 41:13 - Frost NYC Fake Jewelry 1:09:34 - We Love the Internet We hope you enjoyed this episode! Please let us know on Twitter or Instagram if you have any topic suggestions for a future episode! (@lily_marston & @jessismiles__)

Amazon launches a new Alexa+ web browser, Europe introduces new fees for small imports, and Helium 10 adds more tools for the Saudi Arabia market. ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft We're back with another episode of the Weekly Buzz with Helium 10's Principal Brand Evangelist, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level.   Introducing Alexa+, the next generation of Alexa https://www.aboutamazon.com/news/devices/new-alexa-generative-artificial-intelligence https://alexa.amazon.com/about EU to impose 3 euro duty on e-commerce parcels from July 2026 https://www.reuters.com/world/china/eu-impose-3-euro-duty-small-e-commerce-parcels-july-2026-2025-12-12/ New Helium 10 Tools for the Saudi Arabia Amazon Marketplace Brand Store quality rating now reflect sales performance https://advertising.amazon.com/en-us/resources/whats-new/brand-store-quality-rating-now-reflect-sales-performance/?ref_=a20m_us_wn_gw TikTok Shop is driving social commerce growth https://www.retaildive.com/news/tiktok-shop-drives-social-commerce-growth/807665/ Amazon Seller News: View updated Customer Service Insights in Feedback Manager https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHSDIyVjY1QzRVNllYVUNO In episode 480 of the AM/PM Podcast and Weekly Buzz, Carrie covers: 00:45 - New Alexa+ Web Browser 02:36 - New 3 Euro Duty 06:06 - Saudi Arabia Tools 07:57 - Brand Story Quality Rating 09:32 - Advanced Keyword Research 14:54 - TikTok Shop Driving Growth 16:26 - Customer Service Insights Enjoy this episode? Want to be able to ask questions to Leo Sgovio live in a small group with other 7 and 8-figure Amazon sellers?  Join the Helium 10 Elite Mastermind and get quarterly workshops, monthly training, and networking calls with Leo at h10.me/elite Make sure to subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast!

Elina Panteleyeva is the founder of Dood Woof, a 7-figure brand built specifically for the Doodle dog breed. After getting laid off from her 9-to-5 , she bootstrapped her business from $0 to 7 figures in 15 months with no prior Ecommerce experience, no team and no outside investors. Elina scaled fast by focusing on niche product-market fit, building a raving fan base, and using organic marketing to drive Amazon and TikTok Shop growth. Now, she helps founders grow profitably by building brands people obsess over.

This episode is a grab-bag of highly tactical operator insights - starting with a breakdown of why Grüns' transactional SMS and subscription flows work so well, and what smart lifecycle design looks like when you're trying to prevent churn, drive upgrades, and increase LTV. From there, we dive into one of the most impressive brand marketing plays of the year: the Marty Supreme campaign, and why its blend of social-first world-building, memeable moments, and built-in distribution is a blueprint for modern creative strategy.We also get into the realities of TikTok Shop: how to measure it when attributed revenue looks tiny but impressions, content volume, and halo impact are massive; how better tooling and reporting can give a clearer read on its true impact; and how leading brands are already staffing the channel with dedicated affiliate managers and creator-community leads.It's a fast-moving episode focused on subscriptions, creative, and the emerging acquisition channels operators need to understand before they hit scale.If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6Chapters:00:00:00 - Introduction00:03:27 - Transactional SMS Marketing and Retention00:20:32 - The Marty Supreme Brand Campaign00:32:10 - The Formula for Viral Stunts00:44:15 - TikTok Shop Strategy and Measurement00:52:39 - Comfort's Affiliate Community ModelPowered by:Motion.⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠https://motionapp.com/creative-trendsPrescient AI.⁠⁠⁠https://www.prescientai.com/operatorsRichpanel.⁠⁠⁠https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdescAftersell.https://www.aftersell.com/operatorsRivo.https://www.rivo.io/operatorsSubscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9Subscribe to the Finance Operators Podcast here:https://www.youtube.com/@FinanceOperatorsFOPSSign up to the 9 Operators newsletter here:https://9operators.com/

On today's podcast episode, we discuss our “very specific but highly unlikely” predictions for 2026: sports team sponsorships pushing the envelope, the ceiling for TikTok Shop, and a budding relationship between creators and retail media networks. Join Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Ross Benes, Senior Forecasting Analyst Oscar Orozco, and Principal Analyst Max Willens. Listen everywhere, and watch on YouTube and Spotify.   To learn more about our research and get access to PRO+, go to EMARKETER.com   Follow us on Instagram at: https://www.instagram.com/emarketer/   For sponsorship opportunities, contact us: advertising@emarketer.com   For more information, visit: https://www.emarketer.com/advertise/   Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-what-if-sports-team-sponsorships-tiktok-shop-s-ceiling-creator-retail-media-network-marriage   © 2025 EMARKETER   Campaigns take flight with Viasat Ads. Unlock access to over 250 million passengers annually across leading global airlines, with high-engagement ad formats and real-time delivery. Viasat Ads provides access to a verified audience in a captive environment, so your message reaches passengers when they are ready to  engage. Join their journey with Viasat Ads. 

Amazon finally gets rid of the dreaded commingling. Will the post office stop delivering Amazon products? An important new rule for TikTok shop shipping. More stories on today's Weekly Buzz! ► Watch The Podcasts On Youtube: https://www.youtube.com/@AMPMPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft We're back with another episode of the AM/PM Podcast and Weekly Buzz with Helium 10's VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Amazon: Commingling practices will end effective March 31, 2026 https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHSktDTEM5N0s5MkRBWFAy Amazon in discussions with USPS about future relationship https://www.reuters.com/technology/amazon-explores-cutting-ties-with-usps-washington-post-reports-2025-12-04/ TikTok Shop tightens Postal Service shipping options for sellers https://www.retaildive.com/news/tiktok-shop-usps-label-requirements-change/807086/ Assess new brand names with Brand Name Evaluator https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHVzNBWVRVTEZWN0VQWU1C Helium 10 is hosting an Elite workshop in Irvine, CA with sessions on AI SEO, TikTok Shop growth, and keyword research. Use code Elite100 at https://h10.me/q4workshop for a free $299 ticket. Lastly, an announcement for Helium 10's podcasts. The AM/PM Podcast will now focus on news and expert-led strategy trainings for e-commerce sellers. For brand stories and seller journeys, subscribe to the Serious Sellers Podcast. In episode #478 of the AM/PM Podcast and Weekly Buzz by Helium 10, Bradley covers: 00:00 - Introduction 01:28 - RIP Commingling 08:58 - RIP USPS? 10:15 - Amazon Listing Sync 12:38 - RIP TikTok Shop USPS Labels 14:18 - TikTok Shop Ads 17:27 - Amazon Brand Evaluator 19:18 - Elite Workshop 20:29 - Serious Sellers Podcast Enjoy this episode? Want to be able to ask questions to Leo Sgovio live in a small group with other 7 and 8-figure Amazon sellers?  Join the Helium 10 Elite Mastermind and get monthly workshops, training, and networking calls with Kevin at h10.me/elite Make sure to subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast!

#713 What if you could make multiple 5-figures from “introvert side hustles” without ever becoming an influencer? In this episode, host Kirsten Tyrrel sits down with Megan Spencer (“Meg the Creator”), a small-town, introverted mom who helps people build high-income side hustles through UGC, Amazon onsite commissions, TikTok Shop, and freelancing — no followers required. Megan shares how she quit her government job on maternity leave, burned out as a social media manager, then rebuilt her income by focusing on authenticity and income over aesthetics. She breaks down exactly how beginner-friendly UGC platforms work, why brands are shifting budgets away from traditional influencers, how creators can land their first paid deals and free products, and why niching down can actually hurt you at first. If you've ever felt “too introverted,” “too normal,” or “too late” for the creator economy, this conversation will show you practical, low-barrier ways to start making real money online! What we discuss with Megan: + Balancing motherhood, business, and side hustles + “Anti-influencer” income without followers + UGC basics and starter platforms + Amazon reviews as passive income + TikTok Shop viral commission story + Pros and cons for introverts + When to niche vs stay broad + Stacking UGC, Amazon, and TikTok + Freelancing as a flexible option + Mindset shift: followers vs income Thank you, Megan! Check out Meg the Creator at MegtheCreator.com. Follow Megan on Facebook, Instagram, TikTok, and YouTube. To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To get exclusive offers mentioned in this episode and to support the show, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠millionaireuniversity.com/sponsors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Learn more about your ad choices. Visit megaphone.fm/adchoices

TALK TO ME, TEXT ITA glowing red “jellyfish” above a thunderstorm looks like sci‑fi until you hear the science. We start with a simple birthday fitness win—standing up from the floor without using hands—and follow that thread of intentional choices into the sky, where NASA explains sprites: rare, vermilion flashes that bloom 50 miles up and vanish in milliseconds. The images echo Stranger Things, but the truth is better than fiction—a peek at the upper atmosphere's hidden electrical theater and how storms can spark beauty we rarely see.From awe to impulse, we pivot into a candid look at TikTok Shop and the way shopping now lives inside the same stream as entertainment. Ten billion dollars of U.S. spend this year hints at a bigger shift: when video, social proof, and one-tap checkout erase the pause between wanting and buying. We unpack FOMO across generations, why buy-now-pay-later stretches small choices into long-term debt, and how to rebuild healthy friction with simple guardrails—separating watch from buy, adding a 24-hour list, and removing autofill to invite reflection back into the process.We wrap with a lighter tradition that still carries weight: favorite Christmas movies. Miracle on 34th Street, Love Actually, The Holiday—stories that help us measure what matters and remind us that belief, community, and restraint can coexist. Come for the strange red lightning and stay for the practical toolkit against the scroll-to-cart spiral. If this resonated, follow the show, share it with a friend who loves space or struggles with impulse buys, and drop a review with your top holiday film—we're reading every pick.Buzzsprout - Let's get your podcast launched!Start for FREE Thanks for listening! Liberty Line each week on Sunday, look for topics on my X file @americanistblog and submit your 1-3 audio opinions to anamericanistblog@gmail.com and you'll be featured on the podcast. Buzzsprout - Let's get your podcast launched!Start for FREESupport the showTip Jar for coffee $ - Thanks Music by Alehandro Vodnik from Pixabay Blog - AnAmericanist.comX - @americanistblog

Amazon truckload hijacked, TikTok Shop creator tactics, new AI tools & strategies, Amazon PPC recovery, and a full revamp of the AM/PM & Serious Sellers Podcasts.

Amazon truckload hijacked, TikTok Shop creator tactics, new AI tools & strategies, Amazon PPC recovery, and a full revamp of the AM/PM & Serious Sellers Podcasts.   In this episode, Bradley Sutton kicks off a brand-new era for both the AM/PM Podcast and the Serious Sellers Podcast with co-hosts Carrie Miller and Shivali Patel. This simulcast episode sets the tone for what's coming next: more Amazon, TikTok Shop, Walmart, and AI-driven strategies designed to help you make money in the AM and the PM. Bradley also shares the new format for both shows, including Weekly Buzz moving to AM/PM Podcast, expert-led trainings, and a renewed focus on real seller stories on Serious Sellers Podcast every Monday.   From there, things get wild. Carrie tells the story of a truckload of her Amazon inventory being hijacked on the freeway like a scene straight out of Fast & Furious, complete with a fake carrier, turned-off tracking, ransom demands, and a loss that ballooned to around $70K after tariffs. She breaks down what she learned about freight, tariffs, switching manufacturing from China to Turkey, and why sellers need to be more hands-on with carriers and agencies alike. Shivali then shares her own hard lesson: a high-margin product that kept failing customers, forcing her to pull the listing and rebuild the brand off-Amazon using a digital-first strategy that pairs a makeup mastery course with a physical product bonus and a new funnel powered by Google Ads.   To round out the episode, Shivali walks through exactly how she became a TikTok creator in just 12 days, qualified for the Creator Pilot Program, and started monetizing with TikTok Shop using existing camera-roll content, smart reposting, and product tagging. She also reveals some under-the-radar AI tools like Higgsfield and Arcads that can help sellers generate before-and-after content, influencer-style videos, and scalable creatives without always needing the physical product on hand. Carrie closes with one more key reminder for Amazon sellers: start paying attention to Rufus and optimize your listings around the real questions shoppers are asking, because AI-driven search is already changing how people discover products on Amazon.   In episode 477 of the AM/PM Podcast, Bradley, Carrie, and Shivali discuss: 00:00 – Bradley kicks off the new era of the AM/PM & Serious Sellers Podcasts 02:03 – Fast & Furious moment: an Amazon shipment gets hijacked 03:20 – How the thieves impersonated the carrier and held the load for ransom 05:14 – $70K in losses and what sellers MUST know about subcontracted carriers 07:48 – Turning a product failure into a digital-product-first business model 15:50 – Carrie moves manufacturing from China to Turkey - costs vs. tariffs 16:55 – Major announcement: Weekly Buzz moves to the AM/PM Podcast 22:10 – How Shivali became a TikTok Creator in 12 days &  27:45 – Carrie's Amazon PPC agency disaster & how she rebuilt with Helium 10 34:05 – AI tools sellers haven't heard of 36:45 – Optimizing Amazon listings for Rufus AI 37:55 – The future format of both podcasts moving forward  

If you consider yourself a part of the chronically online club, come take a seat. On today's episode, I'm joined by my head of social and Darlington co-founder Lydia Berry to break down the biggest brand marketing moments of 2025 — the drops, collabs, and launches that we couldn't stop talking about.We get into Summer Fridays x Gap, Crown Affair, The Row, The Devil Wears Prada, Chanel and more. Plus, we chat about TikTok Shop being Gen Z's QVC, how Substack became everyone's new diary, wild postings, archives, and what trends we hope never return.Follow Lydia on Instagram https://www.instagram.com/lydberry/Get 20% an annual membership of our newsletter, Let's Get Dressed, here https://letsgetdressed.substack.com/lgdLove the show? Follow us and leave a review on Apple Podcasts and Spotify. To watch this episode, head to YouTube.com/@LivvPerezFor more behind-the-scenes, follow Liv on Instagram, @LivvPerez, on TikTok @Livv.Perez, and shop her closet here https://shopmy.us/livvperezSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Elina Panteleyeva is the founder of Dood Woof, a 7-figure brand built specifically for Doodle dog breeds. After getting laid off, she bootstrapped her business from $0 to 7 figures in 15 months with no prior Ecommerce experience, no team and no outside investors. outside funding. Elina scaled fast by focusing on niche product-market fit, building a raving fan base, and using scrappy organic marketing to drive Amazon and TikTok Shop growth. Now, she helps other founders grow and scale their eCommerce brands profitably by building a brand that serves a specific group of people. In This Conversation We Discuss:[00:00] Intro[00:34] Sponsor: Taboola[01:44] Building products around customer pain points[02:53] Identifying problems through community research[05:19] Sponsor: Next Insurance[06:32] Balancing product creation with marketing[06:48] Building trust through storytelling[09:15] Collecting feedback to shape products[10:50] Creating scarcity to drive excitement[12:38] Identifying niches with specific pain points[13:47] Sponsor: Electric Eye[14:56] Sponsor: Freight Right[16:56] Collecting reviews to build credibility[18:37] Training mindset to handle uncertainty[21:59] Discovering entrepreneurial instincts early[22:29] Focusing on one channel before diversifying  [25:34] Leveraging micro-influencers for growthResources:Subscribe to Honest Ecommerce on YoutubeCreating Healthy Happy Lives for Doodles doodwoof.com/Follow Elina Panteleyeva instagram.com/doodwoofco/?hl=enReach your best audience at the lowest cost! discover.taboola.com/honest/Easy, affordable coverage that grows with your business nextinsurance.com/honest/Schedule an intro call with one of our experts electriceye.io/connectTurn your domestic business into an international business freightright.com/honestIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Shopify went dark on Cyber Monday. Amazon glitched and wiped deal badges across Black Friday and Cyber Week. Sellers relying on one platform got crushed. But diversified brands kept growing because TikTok, Shopify, Amazon, and email all picked up the slack.Factories across China and Vietnam are now slowing down early ahead of Lunar New Year, which means your Q2 inventory window is already shrinking. TikTok Shop continues its retail takeover, and AI is rewriting the rules for product discovery, listing visibility, and who gets recommended.In today's Week in Review, you'll hear what actually happened inside Shopify and Amazon during the meltdown, how operators protected their revenue, what you must do before January hits, and why 2026 will reward brands who diversify and think like CEOs, not dabblers.✅ Do not wait on inventory. China and Vietnam are already winding down for Lunar New Year. If you don't finalize orders soon, your production moves into April or May.✅ Shopify crashed and Amazon glitched deals. Operators with omnichannel setups absorbed the hit. Single-channel sellers got wrecked.✅ Maximize profits in December instead of scaling losers. Double down on your highest-converting SKUs, best reviews, and fastest shipping.✅ TikTok to Amazon is the new performance pipeline. UGC targeting Amazon searches drove major lifts last week.✅ AI is the new e-commerce gatekeeper. AI agents are scraping, rewriting, and interpreting your listings. Machine-friendly listings now determine visibility.

GFA 478. Mike Michelini interviews Danan Coleman on a yacht in Phuket about 2026 e-commerce trends, breakthrough software tools, AI automation, and TikTok Shop's rise. The post Yacht Version: Future Trends & Software in E-Commerce with Danan Coleman appeared first on Global From Asia.

GFA 478. Mike Michelini interviews Danan Coleman on a yacht in Phuket about 2026 e-commerce trends, breakthrough software tools, AI automation, and TikTok Shop's rise. The post Yacht Version: Future Trends & Software in E-Commerce with Danan Coleman appeared first on Global From Asia.

Your 2026 marketing success hinges on understanding the shifts happening right now, and this month's updates could completely reshape your strategy. In this episode, Emma delivers the five most important December marketing updates every brand should know before stepping into the new year. First, Instagram has confirmed that replying to comments can increase engagement by up to 42%, proving community management is no longer optional, it's essential. You'll also learn how Reddit's holiday shopping threads are influencing buying behavior earlier than ever, why TikTok is aggressively pushing TikTok Shop with major incentives, and how Instagram's new competitive insights tool finally lets brands benchmark themselves against others in their niche. Finally, Emma breaks down TikTok's new user controls that limit AI-generated content – an update signaling a major shift back toward authentic, human-led marketing. Listen in as Emma explains: Why community management is now a non-negotiable growth lever How TikTok sellers can benefit from TikTok Shop incentives this season Why human-first content will dominate in 2026   And so much more!   Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co Follow us on Instagram: instagram.com/ninety.five.media    Grow your brand's social media presence with us:  Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry   

In this first-ever episode of the Social Commerce Club podcast, the team breaks down a massive shift happening in e-commerce that almost no brand is ready for. TikTok Shop's explosive Black Friday growth, the rise of 24/7 live streaming, creator-led brands, AI-generated influence, and the death of traditional DTC playbooks — it's all here.This conversation uncovers why commerce is becoming entertainment, why authenticity is beating AI, why creator armies are outperforming influencer “faces,” and why the next wave of e-commerce will reward brands who move fast and think differently.If you're in social commerce, e-commerce, marketing, media buying, or the creator economy… this episode will show you where the future is heading.

Live from the Morgan Stanley Global Consumer & Retail Conference in New York, our analysts discuss the latest macro trends and pressures impacting the U.S. consumer.Read more insights from Morgan Stanley.----- Transcript -----Michelle Weaver: Welcome to Thoughts on the Market. We're coming to you live from Morgan Stanley's Global Consumer and Retail Conference in New York City, where we have more than 120 leading companies in attendance. Today's episode is the first in a two-part special focused on the consumer where we'll focus on the K economy and the health of the U.S. Consumer. Tomorrow for the next episode, we'll turn our attention to AI. My colleagues and I are eager to dig into this discussion. With me on stage, we have Arunima Sinha from the Global and U.S. Economics team, Simeon Guttman, our U.S. Hardlines, Broad Lines, and Food Retail Analyst, and Megan Clap, U.S. Food Producers and Leisure Analyst.It's Thursday, December 4th at 10:00 AM in New York. So, to start, I want to go through the health of the consumer. That's of course been a theme that's been on display at the conference today. And 2025 has really been a year of mixed signals. But overall spending has held up while inflation has weighed on confidence, especially among lower- and middle-income households. Arunima, I want to start with you on the macro front as we head into year end. How would you describe the overall state of the consumer? What are you expecting in terms of real wage growth and spending? Arunima Sinha: If we'll just look at the rearview mirror in terms of Q1 through Q3, this year spending growth on a real basis has been holding up. So, in the first half of this year, about 1.5 percent on average. For the third quarter, given the data that we do now have in hand, we're tracking about 3 percent, quarter-on-quarter, on a real basis. But I think it is important to emphasize that this is already a step down than the numbers that we were seeing last year. So, in 2024 on these Q-on-Q numbers, we were running somewhere between 3.9-4 percent. So there already has been some slowdown. The recurring theme that we've had this year is how are the drivers of consumption going to weigh on different cohorts? And so, how is the labor market going away and how are wealth effects going to play out? And that, sort of, tied in squarely with the narrative that we've been emphasizing this whole year, which is that for the upper income cohorts, those net wealth effects have been very, very supportive. $50 trillion in net wealth that's been created just over the last three years. And that has continued for this year as well. And so, meanwhile the labor market has downshifted and that's had a read through into both just nominal wage growth as well as real wage growth. So, for example, on a three-month, three-month basis, that real wage growth, after we've adjusted for the nominal for inflation, has slowed down essentially to stall speed. It used to run, somewhere between 2-2.5 percent, in the first part of this year. And that we think is going to have a read through as we go into this upcoming quarter of Q4, as well as in the first quarter of next year. So just this lagged effect from the slowdown on labor market income is going to weigh; continue to weigh on the middle-income and sort of the upper-, lower- part of the income cohort. So, in terms of our growth forecasts for spending, over this quarter in Q4 and over next quarter in Q1, we are expecting about 1 percent real growth for consumption. That is a two-percentage point step down from where we were in Q3. And then just in terms of disposable income, we're also thinking this particular quarter in Q4 is going to be fairly weak. Michelle Weaver: You spoke a little bit about the different income cohorts there, but I want to double click on that. The K economy has been a really persistent theme as higher income households have benefited from strong market returns. But higher price levels have weighed on lower-income households. What are your expectations for the high versus low-income consumer next year? Arunima Sinha: So next year, we do think that there could be some broadening out in consumption growth. Just overall we have a sequential step up in growth that begins to take place, starting in the second quarter of [20]26. So, we have consumption growth that starts to slowly inch up from about just under 1 percent in the first quarter of [20]26 – all the way up to about 2 percent by the end of the year. What that's going to be driven by, we think that there are going to be some lessening of pressures on the middle-income cohorts. And where is that going to come from? It's going to come from perhaps a still moderate labor market. So, we're not – we don't think we're going to be seeing these big 100,000-150,000 plus jobs being added every month. We're thinking maybe about 60,000 on average per month, for most of next year. But just less policy uncertainty, some boost from the fiscal bill, the fact that monetary policy is going to be heading towards neutral. All of those things should be supportive. Given that the upper-income didn't really slow down this year, we'd also don't think there's going to be a giant acceleration next year. And so, some of that uptick in consumption growth, we think could actually come from the middle-income. And we also think that some of those tariff pressures on inflation are going to start to dissipate after peaking in the first quarter next year. Michelle Weaver: And Simeon, I want to bring the company side into the conversation. What's the early read you've gotten on Black Friday? Expectations into the shopping season were pretty weak. Do you think things could turn out to be better than feared? And are you seeing any differences by income cohort there? Simeon Gutman: The overall take is, it's mixed – to maybe slightly a little worse. I'll answer it in a few different ways. First, the old-fashioned tire kicking that the retail analysts have done during the holiday season. In our hard line, broad line, food retail space mixed to slightly a little worse. In Alex Straton's softline world sounded a little bit better. And then if we combine the takeaways that we've had from companies, at least who presented yesterday, Walmart, Target and some other category killer retailers, it sounded about inline. Underlying trend is relatively stable.I sat on a panel earlier today, with a data aggregator who suggested that the holiday was a little underwhelming. What we don't see; and the underwhelming being at a minus 2 percent run rate for the – I guess, the November to date period, that doesn't include Cyber Monday. What this doesn't account for is the market share shifts. So, one of the ongoing themes across the entire retail landscape has been this big, getting bigger – we say it a lot – but the narrowing funnel of market share. So, the inline updates are probably coming from some of the largest companies, even if the overall holiday was a little underwhelming. Now inline is not anything to write home about. It's harder to get to an inline holiday if you started out below. So inline's okay but not gangbusters. That's probably the right way to characterize it. Michelle Weaver: Megan, same question to you. How is holiday shopping tracking in your space? Have you learned anything surprising about holiday during the conference? Megan Clap: Yeah, I would agree with Simeon relatively inline. I'd say kind of so far so good is what we heard from companies at the conference. We had both Mattel and Shark Ninja product companies that sell into many of the larger retailers that are winning that – that Simeon talked about.Holiday matters a lot for both of them. So, we're still many weeks ahead of us in terms of POS, but Mattel talked about positive POS continuing through the Black Friday season. They left their guidance unchanged today. They're seeing replenishment from their retailers and orders in line with expectations, which was a question just given some of the uncertainty in the landscape. Shark Ninja sells small appliances. They spoke to a strong Black Friday – again, seeing the fourth quarter and holiday play out in line with their expectations. Maybe a couple themes that stood out and one of them was particularly interesting to me. You talked about the K economy, I think, you know, it was very clear the higher end consumer continues to spend and outperform. Value and innovation continue to be things that consumers are looking for. Online seem to do better than in stores. That's what we heard from a lot of companies coming out of last week. And then newer channels like TikTok Shop are coming into the mix and, and brands are seeing, you know, strong growth from those channels as well. Michelle Weaver: And Arunima, I want to wrap this section on Fed policy. How do you expect Fed policy in 2026 to influence consumer spending and recovery, especially for those middle- and lower-income households? Arunima Sinha: We still have the Fed on an easing path into the first half of 2026. So we think 75 basis points and additional policy cuts into next year. But that more or less just takes monetary policy to some estimate of neutral. So, the point is that it's not monetary policy's becoming easier, it is simply just getting too neutral. And so, if we think about the most interest sensitive types of consumption, it's going to come from Housing and it's going to come from Durables. And what our housing strategists are thinking is that given this sort of front end of the curve, our tenure forecast for the middle of next year is still at about 3.75. And so, mortgage rates could dip below 6 percent. So, it's not the front end of the curve. It is that sort of belly of the curve there that's important there. And so there could be some pickup in housing that's going to be important. I think for the middle-income consumer affordability, we think it's still going to be an important concern for housing, but perhaps the middle-income could benefit from some of those lower mortgage rates that are going to come in. Michelle Weaver: ​ Arunima, Simeon, and Megan, thanks for all your insights. And to our live and podcast audiences, thanks for listening. If you enjoy Thoughts on the Market, please leave us a review wherever you listen to the show and share the podcast with a friend or colleague today.

Stormy Wellington: From Strip Clubs to Success, Focus, Viral Moments & TikTok Shop Gems + MoreSee omnystudio.com/listener for privacy information.

Check out my Blitz Methadology Videos:https://youtu.be/lcejNzEPdAU?si=hPQG4u9FeAMoERGBhttps://youtu.be/UJOLOA4ustI?si=9KQ8hQmmXbkWHow4In this video, Jordan break down the exact 7-step TikTok Shop system that scaled a struggling account from just $4/day in ad spend to over six figures in 12 days with a 6X ROAS. If you're trying to grow your TikTok Shop, this is the blueprint every new brand needs.You'll learn how to properly audit your shop, fix your product pages, build a creator hub, recruit creators from multiple angles, set VIP/non-VIP commission tiers, and relaunch ads with a clean structure that actually converts. We also walk through how to run a TikTok Shop Blitz to turn normal days into big revenue moments.Whether you're a new brand, a creator, or an e-commerce founder trying to scale TikTok Shop, this step-by-step guide will show you exactly what works right now.

Learn Mansour's latest Amazon strategies, from Search Query Performance to new sponsored product video features, AMC tips, pricing tactics, and launch strategies to scale your brand.