Podcasts about tiktok shop

hat does it really take to build a business that goes viral—and lasts? This week on Dreams In Drive, Rana Campbell sits down with Brandon Castaneda, Founder and CEO of EZ Bombs, to share the story behind one of the fastest-growing food brands in America. From hand-rolling products in his mom's kitchen to becoming one of TikTok Shop's top food brands and expanding into Walmart stores nationwide, Brandon shares the lessons behind the headlines. Together, they discuss innovation, persistence, navigating explosive growth, learning from failure, and why solving a real problem is the key to building a lasting business. If you've ever wondered whether your setbacks are actually preparing you for your breakthrough, this conversation is for you. In this episode you'll learn: • How EZ Bombs was born from a family recipe • The power of borrowing ideas from different industries • What it takes to scale after going viral • Why previous failures prepared Brandon for success • How to know when to pivot—and when to persevere

The deadline for Amazon title updates is fast approaching. Walmart announces negative targeting, and AI images must now be tagged in the metadata. We're back with another episode of the Weekly Buzz with Helium 10's Manager of Education and Strategy, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level.   Amazon Seller Central News: Updates to improve your product titles begin on July 27 https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHV0NZOTdDTktSR0pHQzlW   Helium 10's New Bulk Optimize Titles feature inside the Listing Builder tool lets sellers quickly generate, review, and sync updated Amazon titles and item highlights across multiple listings. It also helps preserve important keywords that Amazon's automated suggestions may remove.   Watch Bradley's full step-by-step training at http://h10.me/bulktitles   Walmart is launching negative keyword targeting for all Sponsored Products advertisers on July 29, giving sellers more control over irrelevant search terms, ad spend, and campaign performance.   Amazon Seller Central News: Add to existing variation families from the Add Products page https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHWUpSM0Q3SkVBNFpMVkE5   Amazon Ads News: Brand+ and Performance+ expand AI, keep advertiser control https://advertising.amazon.com/en-us/resources/whats-new/brand-plus-and-performance-plus-expand-ai/ Amazon Seller Central News: You must now tag AI-generated people in listings and A+ content https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHR0Y1MkJCWkdGSjgyR0oy Amazon MCF Discount for TikTok Shop Orders Amazon Multi-Channel Fulfillment is offering 35% off standard and expedited fulfillment rates for eligible U.S. TikTok Shop orders for 12 months. Sellers can also connect MCF to TikTok Shop through Helium 10 to streamline fulfillment and manage inventory more efficiently. Lastly, Amazon Multi-Channel Fulfillment is offering 35% off standard and expedited rates for eligible U.S. TikTok Shop orders for the next 12 months. Learn more at http://h10.me/accelerate and use coupon code heliumsellerscomp   In episode 539 of the AM/PM Podcast and Weekly Buzz, Carrie covers: 00:00 - Introduction 00:43 - New Amazon Title Requirement Deadline Approaching 02:14 - New Feature Alert Bulk Upload Titles and Item Highlights 05:30 - Walmart Announces Negative Targeting 07:00 - Now You can Easily Add to Existing Variations 08:14 - 10 New Brand+ and Performance+ Ads Capabilities 09:42 - How to Find the Country of Origin of Amazon Sellers 11:41 - You Must Now Tag AI Generated Images in Metadata 13:25 - Amazon MCF Discount for TikTok Shop Orders  14:42 - Don't forget to sign up for Amazon Accelerate and Seller Cafe  

Want to launch a premium, high-margin consumable brand and work with us to bring it to market? Get on the waitlist for our next cohort: ► Capitalism.com Bootcamp: https://capitalism.com/bootcamp I sat down with Djamel, the co-founder of Organifi, who grew a superfoods brand from $1 million to $100 million in about four years. We break down exactly how it happened: a premium, high-margin product, affiliates paid 75% commissions when the rest of the industry paid 5%, customer data poured into Facebook ads, and the team and systems that turned a scrappy launch into a nine-figure business. None of this was an accident. It was manufactured, and you get the whole playbook. (0:00) The $1M to $100M question, with Organifi's co-founder (1:00) Where it started: Drew Canole and the done-for-you green juice (3:00) Going out of business: the data-driven Hail Mary launch (4:00) The decision that set them apart: making it actually taste good (6:00) Sold out in three days, and presales became a crowdsourced capital raise (7:00) Building the whole thing on Infusionsoft, before Shopify existed (8:00) The takeaway so far: build a small audience and aim for a $10K launch (9:00) The first million saves the company, then the audience taps out (11:00) ClickBank comes calling: first supplement, and the launch that blew up (14:00) Influencer marketing before it had a name, and the TikTok Shop parallel (15:00) The 75% commission unlock: pay affiliates like digital, win on the back end (17:00) How aggressive commissions took them to $5 million (18:00) Turning customer data into Facebook ads that scaled them toward $20 million (20:00) Why did everything work? The numbers made sense (22:00) Why margin matters: build a premium brand and race to the top (23:00) The hate for a $70 greens powder, and why premium customers are easier (25:00) Building the movement: community as the premium moat (29:00) From $20 million to $100 million: becoming a real operational business (30:00) Stacking traffic channels, and the podcast-ad advice that opened a new one (33:00) The systems behind the scale: EOS, OKRs, KPIs, and dashboards (34:00) Becoming a leader: from wrecking ball to human (37:00) The two hires that mattered most: his CMO and COO (41:00) Incentive plans: phantom stock valued against the future goal (44:00) Walking away from capital three times, and the "bladder rule of finance" (46:00) The chaos behind the scenes: algorithm swings, lost influencers, tight cash (48:00) Exiting without selling: replacing himself, burnout, and rediscovery (50:00) His $1M-to-$100M playbook: data, team, problem-solving (52:00) The belief you have to manufacture (55:00) Why the entrepreneur bug never leaves DISCLAIMER: The information contained on this podcast and the resources available for download/viewing through this podcast for educational and informational purposes only.

TikTok dejó de ser únicamente una plataforma de entretenimiento para convertirse en uno de los canales de venta con mayor crecimiento dentro del e-commerce. Gracias al Live Selling, hoy cualquier emprendedor puede mostrar sus productos en tiempo real, interactuar con potenciales compradores y cerrar ventas mientras transmite. Nolbelis Romero, especialista en e-commerce y Live Selling, explica por qué este modelo está ganando terreno frente a otros marketplaces y cómo aprovecharlo para construir un negocio rentable. Una de las principales diferencias entre TikTok Shop y otros canales de venta, como Amazon, es la posibilidad de construir una comunidad alrededor de la marca. Mientras que en un marketplace tradicional el cliente suele recordar el producto antes que al vendedor, TikTok permite desarrollar una relación mucho más cercana con la audiencia: "A diferencia de Amazon, en TikTok Shop puedes tener acceso a que mucha gente nueva te conozca y puedas crear una comunidad. En Amazon nadie sabe el nombre de mi tienda". Esa comunidad se convierte en un activo que puede impulsar las ventas cada vez que se realiza una transmisión en vivo. Además, el crecimiento puede acelerarse a medida que aumenta el equipo de ventas. Nolbelis comenta que cada transmisión representa un nuevo canal comercial funcionando en simultáneo: "Si tengo 5 personas que estén haciendo streaming al mismo tiempo son 5 canales de venta en uno". En lugar de depender de una única tienda, el negocio puede multiplicar su alcance gracias a diferentes presentadores vendiendo al mismo tiempo. Otro aspecto que facilita comenzar en TikTok Shop es la baja inversión inicial. Para reducir el riesgo, Nolbelis trabaja con productos provenientes de liquidaciones, lo que le permite ofrecer precios competitivos sin realizar grandes desembolsos: "Tomamos muchos productos de liquidaciones, lo que hace que el monto para comenzar no sea tan alto y mis precios pueden ser bajos". Esto convierte al Live Selling en una alternativa accesible para quienes desean validar productos antes de realizar inversiones mayores. La rentabilidad también puede ser superior a la de otros marketplaces. Según Nolbelis, los costos operativos de TikTok Shop permiten conservar mejores márgenes. "La ganancia con TikTok Live es mayor que con Amazon, teniendo un margen del 13 por ciento, sabiendo que los fees son mucho más económicos que en Amazon", afirma. Esa diferencia puede representar una ventaja importante para negocios que trabajan con productos de ticket medio o bajo. Cuando la estrategia funciona, los resultados pueden ser muy rápidos. Nolbelis asegura que algunos de sus eventos de Live Selling generaron un volumen de ventas muy difícil de conseguir en otros canales: "Hemos tenido Lives que nos dieron 500 órdenes de compra". Más allá de estos casos puntuales, el potencial del formato demuestra que una transmisión bien ejecutada puede convertirse en una poderosa herramienta comercial. Uno de los mitos más frecuentes es pensar que hace falta invertir grandes sumas en publicidad para lograr alcance. Sin embargo, la experiencia de Nolbelis fue diferente: "Hice publicidad solamente en dos Lives y fueron los que me dieron peores resultados". Aunque reconoce que cada negocio puede obtener resultados distintos, sostiene que el algoritmo de TikTok tiene una gran capacidad para mostrar las transmisiones a personas nuevas sin depender exclusivamente de anuncios pagos. Tampoco considera que la cantidad de seguidores sea una barrera de entrada. "No necesitas muchos seguidores para vender. Yo no llego a los 6 mil seguidores y tengo buenas ventas, porque, a diferencia de Instagram, TikTok te trae gente nueva", atestigua nuestra invitada. Este es uno de los grandes diferenciales de la plataforma: el contenido puede llegar constantemente a usuarios que todavía no conocen la marca, ampliando las posibilidades de conseguir nuevos clientes en cada transmisión. Ese alcance orgánico es precisamente una de las mayores fortalezas de TikTok: "El alcance que tiene TikTok en comparación con otras plataformas es mucho mayor y rápido". Mientras otras redes sociales dependen cada vez más de la publicidad para mantener la visibilidad, TikTok continúa ofreciendo oportunidades para que pequeños emprendedores compitan en igualdad de condiciones con marcas mucho más grandes. El Live Selling no consiste únicamente en vender productos frente a una cámara. Se trata de construir una comunidad, generar confianza y aprovechar un algoritmo que sigue premiando el contenido en vivo. Para quienes buscan diversificar sus canales de venta, TikTok Shop representa una oportunidad para llegar a nuevos clientes, validar productos rápidamente y crear una marca que trascienda el marketplace tradicional. TikTok: @nolbelisromero

“I don't think our ads are any better.” Why are Meta click-through rates rising while conversion rates keep falling? Connor MacDonald (CMO, Ridge), Cody Plofker (CEO, Jones Road Beauty), and Connor Rolain (Head of Growth, HexClad) unpack why Meta ad performance has quietly shifted across ecommerce accounts. They break down Ridge's new chains launch and the merchandising lessons behind it, and debate whether TikTok Shop's affiliate program matters more than its storefront. Meta CPMs and click-through rates keep climbing across DTC accounts, even as conversion rates fall. The hosts respond with the exclusion settings and bid multipliers they are testing to fight back. From there, the conversation turns to Ridge's chains launch and the pricing lessons behind it. Powered By Motion Creative Benchmarks 2026 https://9ops.co/motionapp-creativebenchmarks2026 Richpanel https://9ops.co/richpanel-mops Aftersell https://9ops.co/aftersell-mops Haus https://www.haus.io/operators NeonPixel https://9ops.co/neonpixel Operators Newsletter https://9operators.com/ 

Live-Shopping galt hierzulande lange als gescheitert – doch jetzt kommt das Format mit Wucht zurück. In Asien läuft längst ein Drittel des E-Commerce darüber, in Deutschland fängt der Markt gerade erst an. Die spannende Frage: Welche Strategie steckt dahinter, und was braucht es, um erfolgreich zu sein? Auf der K5 spricht Joel mit zwei Perspektiven, die sich perfekt ergänzen: Saskia Meier-Andrae, Geschäftsführerin von eBay, die Live zu ihrem Herzensthema gemacht hat, und Karo Junker de Neui von eTribes und dem Kassenzone-Podcast, die die Modelle der einzelnen Player nebeneinanderlegt. Wir sprechen darüber, warum Saskia Live-Shopping „QVC auf LSD“ nennt, wie eine Uhr ab einem Euro für 92.000 Euro weggeht, wie sich eBay, TikTok Shop und Whatnot strategisch unterscheiden, wie man Händler zu Live-Stars macht – und warum Live ausgerechnet der Gegenpol zu Agentic Commerce ist. Du erfährst... …wie eBay Live-Shopping die Zukunft des E-Commerce revolutioniert. …welche Strategien und Erfolgsfaktoren hinter Live-Shopping stehen. …warum Authentizität und Community bei eBay im Fokus stehen. __________________________ ||||| PERSONEN |||||

Will North has led marketing and commercial functions at brands including Meshki, PE Nation, AJE and Superdry UK. For the last two and a half years he's been at Kulani Kinis, the Australian swimwear brand doing 75-80% of its revenue in the US. He joined Ryan Martin from Remarkable Digital to talk conversion rate optimisation, attribution, TikTok Shop and the marketing shifts defining 2026.The Kulani Kinis story. Founded 11.5 years ago by Sydney couple Danny and Alex as a side hustle, the brand found its footing in the US when Alex transferred to EY in LA. Today the US makes up 75-80% of revenue; Australia is just 7%.CRO is a business metric, not a digital one. Will's Retail Fest keynote ("I Lost the Company $15 Million and Got a Promotion") explored why every untested change to your site is a potential loss. His starting point: survey customers who've purchased and subscribers who haven't, distil 3-4 themes, then run ideas through an effort-versus-upside matrix before testing.Context kills best practice. Adding "some items in your cart may sell out" drove nearly $2M in annualised revenue at a streetwear brand. The same test lost revenue at a women's fashion brand, because scarcity signalling made shoppers worry about wearing the same thing as everyone else. Customer psychology differs by brand.The thank you page question nobody asks. Immediately post-purchase, ask: "Was there anything that almost stopped you from buying?" Customers who've just converted will tell you exactly what's broken.Attribution in 2026. No one does it perfectly. Will's approach is to define the role of each channel across the seasonal cycle and measure a marketing efficiency ratio (spend divided by sales) as a flow, not a fixed weekly target.TikTok Shop. 72% of fashion revenue on the platform flows through affiliate and creator. The new customer rate is 95%. Will visited the US team last month and TikTok Shop is a major focus for Kulani Kinis in FY27.What you say now matters as much as how you look. LLMs are changing discovery. If a brand has no content narrative, it won't show up when someone asks an AI for a recommendation. Will's take: GEO, AIO and SEO are all just SEO.Not all impressions are equal. Kulani Kinis ran direct mail via Post Pilot at a $600 CPM and it outperformed. A postcard on a fridge is a very different impression to a feed scroll-past.In-person events. A $40,000 Maldives brand trip generated the equivalent of $140,000 in media value from creator and customer content.Collaborations. A LinkedIn conversation between brand experience leads led to a Lounge Underwear collab that spiked Kulani Kinis' German sales in July 2024. Go in with clear objectives or don't bother."Conversion is a business metric. It's not an e-com metric.""There is no such thing as best practice with CRO. Every brand's customer psychology is different.""You've got to sell it twice: on site and when they get it, otherwise it's coming back."Kulani Kinis: kulanikinis.comPost Pilot: postpilot.comLounge Underwear: loungeunderwear.comPura Vida Bracelets: puravidabracelets.comRetail FestAbout Will North:Head of Commercial & Performance at Kulani Kinis. Previously held senior roles at Meshki, PE Nation, AJE and Superdry UK. Retail Fest speaker and Oria Award nominee (International Conqueror).

Send us Fan MailAn ecommerce marketing funnel shows how traffic moves through awareness, conversion, retention, and repeat sales. This video covers DTC marketing strategy, Meta ads, Google ads, UGC, affiliate marketing, email, and SMS. It shows how brands can reduce website drop-off, improve store conversion, and turn more visitors into customers.Stop paying for traffic that leaves without buying, get a full ecommerce growth plan built around the funnel and conversion gaps costing the brand sales: https://bit.ly/4jMZtxu#EcommerceMarketing #EcommerceSales #DTCMarketingWant free resources? Dowload our Free Amazon guides here:Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusPAmazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps00:00 - Why Ecommerce Customers Leave Before Checkout00:49 - Amazon Ads vs. Ecommerce Marketing Channels01:43 - How the Ecommerce Marketing Funnel Works02:10 - Building Awareness With Paid and Organic Traffic02:41 - Moving Shoppers From Awareness to Consideration03:10 - Using UGC and Affiliate Marketing for Sales03:44 - Turning Website Visitors Into Paying Customers04:29 - How Email and SMS Create Repeat Buyers05:44 - How Customer Advocacy Drives Referral Sales07:20 - Where New Ecommerce Brands Should Start08:11 - Building Ads for Consideration and Conversion09:36 - Finding Competitor Ads in Meta Ad Library11:13 - Why Landing Pages Convert Better Than Homepages12:57 - Testing Short and Long Ecommerce Ad Formats14:28 - Landing Page Clicks and Ecommerce Conversion15:56 - Choosing Text, Image, and Video Ads16:56 - Finding Competitor Keywords for Google Ads17:50 - Amazon ICAP Funnel vs. Ecommerce Funnel19:03 - How Customer Advocacy Restarts the Funnel-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Nesta edição, analisamos como os supermercados estão respondendo à busca do consumidor por mais qualidade e gourmetização, investindo em operações próprias de pizzarias artesanais e na expansão de cafés premium para reter o cliente na loja.Abordamos também as estratégias das redes para enfrentar a escassez de mão de obra, criando escolas técnicas internas e programas de primeiro emprego para formar e reter talentos.Destacamos os reflexos do novo tarifaço dos Estados Unidos, que oficializou uma sobretaxa de 25% sobre mais de 4 mil produtos brasileiros, exigindo atenção aos impactos indiretos no câmbio e na indústria fornecedora. E por fim, deixamos o alerta ligado para o avanço do Super El Niño 2026, com 81% de chance de ser "muito forte", exigindo a manutenção preventiva e a vedação rigorosa da cadeia do frio para não derreter as margens do seu negócio.Entre os destaques:

This week on the AJ Bell Money & Markets podcast, Charlene Young and Danni Hewson unpack the latest developments in global markets, from oil price volatility and the Strait of Hormuz to US inflation, bank earnings and what it all means for interest rates. They also assess Rachel Reeves' latest Mansion House speech and the outlook for UK economic growth. Tom Sieber joins the show for a busy week of company news, with easyJet, Marks & Spencer, TikTok Shop, IBM, Barratt Redrow, PageGroup, Hays all making headlines. Plus, Charlene explores the fastest fall in mortgage rates for almost two years, reveals what the latest HMRC figures tell us about Britain's growing tax burden, and looks at where holidaymakers will get the most value from their spending money this summer.   Topics covered [00:08] Introduction & market roundup [02:09] Strait of Hormuz, oil prices and global trade [10:41] US inflation, bank earnings and interest rates [13:41] Rachel Reeves' Mansion House speech [15:50] easyJet update [17:23] Marks & Spencer and TikTok Shop [23:14] Buy Now, Pay Later regulation changes [25:26] Shares magazine highlights with Tom Sieber [27:33] IBM results and tech spending trends [30:07] PayPal takeover approach [32:28] Barratt Redrow update and shareholder returns [35:23] Recruitment sector outlook: PageGroup & Hays [38:01] Paramount-Warner Bros deal challenges [40:10] Mortgage rates fall sharply [42:00] HMRC tax data and fiscal drag [46:43] Holiday spending money: where the pound goes furthest

Bonjour et bienvenue dans la revue de presse hebdo et audio du secteur retail / e-commerce en France proposée par Les Digital Doers.

Helium 10 releases a super-powerful MCP that will revolutionize the way you manage your Amazon accounts. New data shows that AI and Alexa for shopping have not decreased the number of people using the Amazon search bar to enter keywords.   We're back with another episode of the Weekly Buzz with Helium 10's VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Helium 10's new MCP is changing the way Amazon sellers research, analyze, and take action on marketplace data by connecting Helium 10 directly with AI tools like Claude and ChatGPT. Now available to Diamond and above users, the Helium 10 MCP lets sellers ask natural-language questions and instantly pull insights from tools like Black Box, Cerebro, Brand Analytics, Keyword Tracker, and Helium 10 Ads, without manually downloading reports or switching between multiple dashboards. In this episode, Bradley Sutton shows how sellers can uncover product opportunities, analyze competitor keyword rankings, review historical Brand Analytics and Cerebro data, and build smarter advertising strategies in minutes instead of hours. For more Helium 10 MCP strategies, skills, and advanced seller workflows, follow Bradley on Instagram: https://www.instagram.com/serioussellerspodcast/ and follow Bradley Sutton on LinkedIn: https://www.linkedin.com/in/h10bradley/   TikTok Shop Bans AI Voices From Live Commerce Streams: Violations Now Dent Account Health Score https://www.techtimes.com/articles/320624/20260715/tiktok-shop-bans-ai-voices-live-commerce-streams-violations-now-dent-account-health-score.htm New Data Proves Amazon Keyword Searches Have NOT Been Replaced by Alexa! Bradley Sutton breaks down a new Helium 10 research study analyzing whether Rufus, now Alexa for shopping, has significantly changed how shoppers search for products on Amazon. Despite the growing conversation around AI replacing traditional keyword search, the data shows that Amazon search volume, clicks, and conversion behavior have remained largely consistent from 2024 through 2026, with no major shift away from keyword-based shopping. While Alexa for shopping may be useful for product discovery when shoppers are unsure what they want, Bradley explains that most buyers still use the search bar when they already know what they are looking for, making keyword research and listing optimization just as important as ever. The key takeaway: sellers should not ignore Rufus/Alexa for Shopping optimization, especially for listing questions and product-page interactions, but traditional keywords are far from dead. To see the full breakdown and data behind this study, read Bradley's full blog here: https://www.helium10.com/blog/breaking-news-amazon-keyword-search-is-alive-well/ Amazon Seller Central News: Use new pallet delivery ship option for your business customers https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHRDhCQUg1UlkyV1hGQkE1 New Feature Alert! Helium 10 now shows Keyword Tracker data directly on Amazon product pages via the Chrome extension. View search volume, organic and sponsored ranks, and track products or competitors instantly without leaving the page.   Amazon has released the session lineup for Amazon Accelerate 2026, happening this September in Seattle, and Helium 10 will be there with Bradley Sutton speaking on stage, Carrie attending, and a booth for sellers to visit. Sellers can register at h10.me/accelerate using their Seller Central account and use discount code heliumsellercomp to save on the regular ticket price. If you're attending, make sure to stop by the Helium 10 booth and take advantage of Amazon's Seller Cafe for help with account or support issues that have been difficult to resolve.   In episode 537 of the AM/PM Podcast and Weekly Buzz, Bradley covers: 00:00 - Introduction 00:46 - Helium 10's MCP Is Now Live! 10:28 - TikTok Shop Bans AI Voices 12:14 - New Data Proves Amazon Keyword Searches Have NOT Been Replaced by Alexa! 20:46 - You Can Now Ship Pallets To Customers! 21:48 - New Way To Track Keywords On Amazon Listings 23:59 - Amazon Accelerate Discount Code

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley shares his predictions for the future of e-commerce over the next decade. Drawing from his experience scaling a brand to eight figures, he analyzes Amazon, TikTok Shop, Shopify, and AI-driven commerce. Josh advises entrepreneurs to master one platform before expanding, build creator relationships through TikTok Shop, leverage Shopify for brand ownership, and prepare for AI-powered shopping experiences. He emphasizes that rising competition, increasing ad costs, and the growing importance of brand trust will define the future landscape of e-commerce.Bullet Points:Current landscape and future predictions of e-commerce platformsDominance and evolving competition on AmazonChallenges and opportunities presented by TikTok ShopGrowth and significance of Shopify for independent e-commerceImpact of AI and agent commerce on shopping experiencesImportance of building a strong foundation on one platform before expandingStrategies for managing Amazon operations and team buildingRole of creator partnerships in driving sales and brand loyaltySequential approach to scaling e-commerce businessesEmphasis on content distribution for brand visibility and engagementTimestamps:00:00:00 Introduction to E-commerce PlatformsThe speaker introduces the main topics of the episode: Amazon, TikTok Shop, Shopify, and the future of AI in e-commerce.00:00:55 The Current Noisy E-commerce LandscapeA discussion on how the e-commerce world has become noisier, with Amazon's dominance being challenged by new platforms and strategies.00:02:56 Amazon's Future: Dominance and ChallengesPrediction that Amazon will maintain its dominance with faster shipping but will see increased ad costs and competition from overseas sellers.00:05:03 The Evolution of Amazon's AlgorithmThe speaker predicts Amazon's keyword-driven ranking algorithm will be replaced by a more conversational, AI-driven search, eliminating traditional page rankings.00:06:00 Predictions for TikTok ShopTikTok Shop is predicted to be a challenging platform for profitability, with rising fees and a shift towards paid reach.00:08:17 The Enduring Importance of CreatorsWorking with content creators will become even more crucial for building brand trust in an increasingly AI-driven world.00:08:17 Shopify's Continued DominanceShopify is expected to become the undisputed king for independent e-commerce websites, integrating with AI and social commerce platforms.00:11:17 The Future of AI and Agent E-commerceAI will transform shopping with personal assistants, making brand integrity and trust more important than ever for consumer purchasing decisions.00:14:08 Where to Focus Your EffortsThe speaker outlines his business strategy, recommending entrepreneurs master one platform, like Amazon, before expanding to others.00:16:01 The Sequential Approach to GrowthA step-by-step guide: master a platform, build a team, then focus on TikTok Shop to build creator relationships.00:18:02 Unlocking Shopify and Driving TrafficAfter mastering creator relationships, entrepreneurs can effectively unlock Shopify's potential by knowing how to drive traffic through affiliates and paid ads.00:20:04 Integrating Agent Commerce and ContentAgent commerce is the final step, focusing on content distribution and building brand trust to rank in large language models.00:22:25 A Roadmap for EntrepreneursAdvice for entrepreneurs to focus on one sales channel until reaching $5 million, build a team, and then expand sequentially.00:24:19 Conclusion: Focus and Proper SequencingFinal advice to avoid distractions by focusing on one initiative at a time to achieve faster and more sustainable growth.Links and Mentions:Tools and Platforms  "Amazon": "00:00:00"  "TikTok Shop": "00:00:00"  "Shopify": "00:00:00"  "AI and Agent eCommerce": "00:00:00"  Key Predictions and Insights  "Amazon's Future": "00:02:56"  "TikTok Shop's Profitability Challenges": "00:07:20"  "Shopify's Dominance": "00:09:17"  "AI's Impact on Shopping": "00:11:17"  Recommendations  "Focus on Amazon until you have a solid team": "00:15:08"  "Building relationships with creators": "00:16:57"  "Unlocking Shopify after establishing creator relationships": "00:19:04"  "Engaging with consumers through content distribution": "00:21:13"  Additional Notes  "Creator Gold Rush": "00:16:57"  "Affiliate Management": "00:19:04"  "Content Distribution and Engagement": "00:22:25"Transcript:Josh Hadley 00:00:00  Amazon, TikTok shop, Shopify, and even AI and agent eCommerce. These are all of the many topics that are surfacing to the top right now in all of the mastermind groups that I'm a part of. So if you're listening to this, which of these platforms should you actually be investing the majority of your time into? Which of these platforms actually deserve your attention? In today's episode, I'm going to be sharing my perspective, the platforms that I am actively focused on and why, and what my predictions are for e-commerce over the next decade. Welcome to the Ecomm Breakthrough Podcast. I'm Josh Hadley. I've scaled my own ecommerce brand from 0 to 8 figures, and I'm actively building towards nine figures in sales. This podcast is where I document that journey and share the systems, the strategies, and the lessons learned in real time so that you can learn what actually matters and scale your own business. My name is Josh Hadley. First and foremost, I'm a man of faith. I'm a husband to a beautiful wife, and I'm also the father of four children.Josh Hadley 00:00:55  I've been selling in the e-commerce space for over a decade, doing over $20 million annually and doing multi millions in revenue on TikTok. Shop, Shopify and Amazon. And I am also the host of the number one business strategy podcast for ecommerce entrepreneurs, Ecomm Breakthrough. There is so much noise going on right now in the world of e-commerce, and frankly speaking, I feel like it's noisier over the last couple of years than it ever has been in the past. To be honest with you, from about 2015 to maybe about 2023, the only thing you would hear from people is Amazon and Amazon. Amazon. And then we would always wish that Walmart would actually be a serious player in the e-commerce space. But frankly speaking, Walmart never really got their act together. There are some people that are doing well on Walmart. But you know, from my perspective, in any test that we've continued to run, is that like the market just simply is not worth the time investment over there. So with that being said, right now, we are living in just like an extremely noisy period of time for e-commerce.Josh Hadley 00:01:54  And what we heard was many people succeeding on Amazon from about 2015 to about 2023. But then like there has been a massive shift and I believe that it started around the year 2023. This is where the Amazon algorithm really started to break down. For a lot of the brands that were early adopters to Amazon, and it's not that Amazon magically changed their algorithm or things like that, but Amazon has been heavily recruiting overseas sellers ...

There's never been a better time to build an e-commerce brand.Brian Blum has worked with 87+ brands at his agency Nibble, and now he's doing it himself. In this episode, he shares the exact playbook he's using to launch Steady, his newest brand in the nervous system gummy industry. From Meta ads and TikTok Shop to Amazon and retail, Brian breaks down what it really takes to build a best-in-class consumer brand from scratch.If you're ready to build your own brand, this one is for you.Enjoy the episode!As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.--------------------Make ads that win (without getting lucky): https://motionapp.comTurn your customer support into a revenue engine: https://www.richpanel.com/--------------------WANT FREE GAME? Or just have a question for Brian & Alex?Submit your questions here: www.marketingexamined.com/podcastOR email us at podcast@marketingexamined.com--------------------WATCH THE PODCAST ON YOUTUBE:For full video versions, and short highlights of every episode, head tohttps://www.youtube.com/@marketingexamined?sub_confirmation=1NEWSLETTER:For growth playbooks, deep dives, and marketing case studies, get subscribed atwww.marketingexamined.com--------------------Follow Alex & Brian on Twitter and IGwww.twitter.com/@alexgarcia_atxwww.twitter.com/@brian_blum1

Recorded live at Cannes, this episode explores the shift from surface-level ad efficiency to true business effectiveness in a hyper-fragmented media landscape. VaynerX's Jon Morgenstern delivers a masterclass on navigating the creator economy, leveraging YouTube's cross-screen dominance, and using common-sense attribution to cut wasteful ad spend without harming the bottom line. Key Highlights

Is TikTok Shop the golden ticket for Amazon FBA sellers, or just another shiny object? Neil Twa dives into the frenzy around TikTok Shop, sparked by a Wall Street Journal article highlighting retailers of all sizes flocking to the platform. But here's the kicker: many operators are getting it wrong. Neil shares insights from a conversation with a $40,000-a-month home goods brand in his portfolio. They're solid on Amazon, but TikTok Shop isn't just a plug-and-play solution. Neil breaks down three critical moves every seller needs to consider before jumping in. It's not just about listing products; it's about understanding margins, making informed decisions, and managing time effectively. Whether you're just starting or scaling to $1M+ a month, this episode of The High Voltage Business Builders Podcast will help you navigate the TikTok Shop hype with clarity and strategy. Ready to implement with us? Join the Voltage Business Builders cohort at voltagedm.com?utm_source=rss&utm_medium=show_notes&utm_campaign=ep322 See your Amazon numbers in one place and protect your margins with Caiman Data at voltagedm.com: https://voltagedm.com?utm_source=rss&utm_medium=show_notes&utm_campaign=ep322&learn_mcp=1

No episódio de hoje do Kiwicast, recebemos Lígia Lima, nutricionista e zootecnista que entrou no TikTok Shoppara testar produtos e descobriu um modelo que hoje fatura em média R$1 milhão por mês  com 30 contas ativas e lives que começam às 3h30 da manhã.Foi testando em live, foi lendo o comportamento do público e percebeu o que poucas pessoas percebem: a plataforma não faz ninguém rico. Quem faz é a capacidade de aprender a vender.No Kiwicast, ela falou sobre:●     Como uma nutricionista foi parar no topo do TikTok Shop vendendo em live●     Por que o TikTok tem o melhor tráfego orgânico do mercado hoje●     Como o TikTok banca metade do produto em live e o que isso muda na operação●     O que derruba uma operação no TikTok Shop antes de ela escalar●     Como ela vendeu 600 cafeteiras em 3 horas em pleno carnaval●     Por que a plataforma não faz ninguém rico e o que realmente fazAprenda com quem vive o mercado digital na prática.Dá o play e deixe nos comentários qual foi o melhor insight que você tirou do episódio.Nosso Instagram é @Kiwify

James and Robert are back with another episode of The Double Cleanse, and this week they're in FULL RANT MODE… they're unleashing it all. After celebrating Marc Jacobs Beauty's comeback with gorgeously packaged products, James goes on a passionate tangent about something that absolutely infuriates him: why do all lip product shades have to be sexually suggestive? He reads out the offending shade names and rightfully questions why our lips need to be reduced to sexual objects in product marketing. Whatever happened to empowerment and self love in beauty?  They're calling out influencers overselling "vintage" film camera aesthetics as revolutionary when it's just low-quality pictures you can replicate with a filter in one click. They're absolutely roasting the TikTok Shop towel warmer dispenser. And most importantly, they're fed up with brands literally inventing problems to sell solutions. Hot towels? No one asked for that. Shitty quality photos? Buy our camera! Walking upstairs wrong? Get our backwards slippers! The message is loud and clear: it's okay to be excited about products, but stop overselling and stop making up fake needs! Don't forget to subscribe and catch new episodes of The Double Cleanse every Monday! *Product Recommendations* Pixi Roll-On DetoxifEYE Serum Follow The Double Cleanse Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@thedoublecleansepodcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ TikTok: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@thedoublecleanse⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@thedoublecleanse⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

¿Y si lleváramos años creando contenido de la forma equivocada?Después de más de dos semanas publicando entre 3 y 5 vídeos diarios en TikTok Shop, me he llevado uno de los mayores golpes de realidad que recuerdo como creador de contenido. Todo lo que daba por hecho sobre cámaras profesionales, calidad de imagen, audio perfecto o grandes producciones ha empezado a tambalearse.En este episodio comparto, sin filtros, todo lo que estoy aprendiendo al salir completamente de mi zona de confort. Te cuento por qué estoy vendiendo productos en TikTok Shop, cómo este experimento está cambiando mi forma de entender el contenido y por qué creo que muchas de las reglas que funcionaban hace unos años ya no sirven en 2026.Hablamos de marca personal, creación masiva de contenido, constancia, storytelling, ganchos, ventas, TikTok, YouTube y de cómo adaptarse a un entorno donde ya no gana quien tiene la mejor cámara, sino quien mejor conecta con las personas.Si tienes una marca personal, eres fotógrafo, videógrafo, emprendedor, creador de contenido o simplemente quieres crecer en redes sociales, este episodio puede ahorrarte meses —o incluso años— de errores.Déjame en los comentarios qué opinas: ¿crees que hoy importa más la calidad técnica o la cantidad de contenido que publicamos?#TikTokShop #MarcaPersonal #CreadoresDeContenido #MarketingDigital #YouTube #Emprendedores #TikTok #ContenidoDigital #Storytelling #RedesSociales**COMPRA EN FOTOK desde este enlace y pon el cupón GABELLIFTK en tu carrito de la compra para llevarte un regalo.WEB FOTOK: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://fotok.es/?aff=y206⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠___________________WEBS: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.rubengabelli.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://fotografodecomida.es⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YOUTUBE: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cutt.ly/ft3QEHF ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠PATREON: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.patreon.com/RubenGabelli ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠INSTAGRAM: @rubengabelli

It's an exciting MadTech Podcast this week as ExchangeWire's Lindsay Rowntree and John Still are joined in-person by our APAC/MENA Editor Charlotte Mceleny, as they record on location in Singapore. Former WPP China Executive Gets Life Sentence for Advertising Kickbacks Di Fei, former chief investment officer at GroupM's China operations, has been sentenced to life in prison over a bribery scheme in which he and colleagues allegedly received 1.2 billion yuan (~$176 million) in kickbacks between 2019 and 2023. Two colleagues also received lengthy sentences - 14.5 years and four years respectively.Australia's ACCC Sues Amazon Over Unfair Prime Video Ad Contract TermsAustralia's competition regulator, the ACCC, is suing Amazon over unfair contract terms affecting more than one million annual Prime subscribers. It alleges Amazon used five one-sided clauses to introduce ads into Prime Video from mid-2024 without offering refunds, forcing subscribers to pay extra to keep an ad-free service they'd already paid for upfront.Shopee and Meta Launch Instagram Affiliate Partnerships Shopee and Meta have extended their Facebook affiliate program to Instagram, letting eligible creators across Southeast Asia, Taiwan and Brazil tag Shopee products in Reels and Feed posts and earn commissions on completed purchases. The companies are also piloting paid affiliate ads, as Shopee builds out creator-led commerce to counter TikTok Shop's growth.

Amazon announces Q4 holiday deal and inventory deadlines, new changes to the featured offer or buy box eligibility, and new ways to reduce return and storage costs. We're back with another episode of the Weekly Buzz with Helium 10's Manager of Education and Strategy, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level.   Amazon Seller Central: Holiday 2026: Same fees, same eligibility, earlier deadlines https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHU1g0VUNBUjQ3N1RSR0VZ New Claude Skill for Listing and PPC Optimization https://pages.helium10.com/amazonlisting-skill-opt?utm_source=youtube&utm_medium=video&utm_campaign=listing_skill Amazon Seller Central: Updates to Featured Offer eligibility requirements https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHR0ZTV0tCQlNSSkRSQzg2 Amazon Seller Central: Reduce return costs with returnless resolutions https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHTTRWUllGS1JKNkxQNTRR Amazon Seller Central: Send to Global Warehousing and Distribution and get 30 days of free storage https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHMllVUUI2MjZXRzY2NEdE In episode 536 of the AM/PM Podcast and Weekly Buzz, Carrie talks about: 00:00 -  Introduction 00:43 - Holiday 2026 Deal and Inventory Deadlines 04:07 - New Claude Skill for Listing and PPC Optimization 10:14 - Updates to Amazon Featured Offer or Buy Box 11:32 - How to Track Top Clicked Amazon Products Over Time  14:38 - Returnless Option to Reduce Return Costs 16:24 - 30 Days Free Global Warehousing and Distribution

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley shares a practical decision-making framework for choosing between competing business opportunities. Drawing from his own dilemma of hiring either a Director of E-commerce or a Director of HR, Josh outlines six key questions across two categories: assessing revenue creation, business leverage, and risk protection, then evaluating downside risk, upside potential, and feedback speed. He emphasizes that true business faith means disciplined, strategic action rather than blind risk-taking, helping entrepreneurs confidently prioritize the best opportunities over merely good ones.Bullet Points:Decision-making framework for evaluating business opportunitiesImportance of prioritizing between competing good, better, and best optionsRole of faith in business decisions as disciplined and strategic actionDilemma of hiring between a director of e-commerce and a director of HRImmediate vs. long-term impact of hiring decisions on business growthCore questions for assessing business opportunities: revenue generation, leverage, and risk protectionRisk and reward analysis: capped downside, upside potential, and feedback speedPersonal examples illustrating the decision-making framework in actionEmphasis on informed decision-making and strategic focusEncouragement to share insights with others in the entrepreneurial communityTimestamps:00:00:00 Introduction to the Decision FrameworkThe host introduces the challenge of choosing between good, better, and best opportunities and presents his decision-making framework.00:00:58 Host's Background and ExperienceJosh Hadley shares his background as a man of faith, family man, and successful e-commerce entrepreneur across multiple platforms.00:01:54 The Current Business DilemmaJosh explains his current challenge: choosing between hiring a Director of E-commerce or a Director of HR for his business.00:04:16 The Principle of Faith in Life and BusinessThe host discusses faith as a core principle, using personal examples like marriage and children to illustrate taking calculated leaps.00:07:19 Business Examples of Faith-Based DecisionsJosh relates the principle of faith to common business decisions like product launches, influencer marketing, and choosing sales channels.00:09:08 Decision Framework Part 1: The First Three QuestionsThe first part of the framework is introduced: Does it create revenue, create leverage, or protect the business downside?00:11:08 Applying Part 1 to the Director of E-commerce RoleThe host analyzes the Director of E-commerce position using the first three questions, concluding it checks all three boxes.00:12:50 Applying Part 1 to the Director of HR RoleThe Director of HR role is evaluated against the first three questions, showing it meets fewer criteria immediately.00:15:05 Decision Framework Part 2: The Final Three QuestionsThe second part of the framework is revealed: Is the downside capped, what is the upside, and is feedback fast?00:15:40 Applying Part 2 to Both RolesBoth the Director of E-commerce and Director of HR roles are compared using the second set of three questions.00:20:45 The Importance of Studied DecisionsFaith is defined as disciplined strategy and planning, not impulsive action, which this framework helps facilitate for business decisions.00:22:15 Case Study: Launching a Hero ProductA past example of choosing a higher-risk, higher-reward product launch that led to exponential growth for the business.00:24:05 Case Study: Expanding to TikTok ShopHow the framework helped prioritize TikTok Shop over other sales channels, leading to rapid success and viral growth.00:26:08 Case Study: Prioritizing ShopifyThe decision to focus on Shopify over other marketplaces by calculating its massive upside potential, which was quickly validated.00:27:28 Summary of the Six-Question FrameworkThe host recaps the complete two-part, six-question decision framework for choosing the best business opportunities and encourages listeners to apply it.Links and Mentions:Tools and Frameworks"Decision Framework Questions": "00:09:08""Second Decision Framework Questions": "00:15:05"Websites and Sales Channels"Amazon": "00:01:00""TikTok Shop": "00:01:00""Shopify": "00:01:00""Walmart": "00:01:00""Etsy": "00:01:00""eBay": "00:01:00"Concepts and Principles"Recruiting and HR Management": "00:03:13""Faith in Business": "00:04:16"Personal Experiences and Examples"Hero SKUs Launch": "00:22:56""TikTok Shop Success": "00:25:13""Shopify Launch": "00:26:08"Transcript:Josh Hadley 00:00:00  The most difficult choices in life and business are rarely decisions between good or bad opportunities. Rather. The most difficult choices are between good, better and best opportunities. Faith is not just a principle of saying yes to something and moving forward rather most often. Faith is a principle of being able to know what you're saying yes to, while also saying no to maybe five other things at the exact same time. To ensure that you are prioritizing the true right opportunity that is meant for you. Today, I'm going to share with you the decision framework that I utilize to choose between those good, better, and best options that sit in front of us on a daily basis as business owners. Welcome to the E-com Breakthrough Podcast, I'm Josh Hadley. I've scaled my own e-commerce brand from 0 to 8 figures, and I'm actively building towards nine figures in sales. This podcast is where I document that journey and share the systems, the strategies and the lessons learned in real time so that you can learn what actually matters and scale your own business.Josh Hadley 00:00:58  My name is Josh Hadley. First and foremost, I'm a man of faith. I am a husband to a beautiful wife, and I am also the father of four children. I have been selling in the e-commerce space for over a decade, doing over $20 million in revenue and selling multi millions on three different sales channels such as Amazon, TikTok, Shop and Shopify. And I am also the host of the number ...

Want to build a seven-figure brand the way Elina did? Get the free $100K/month playbook and a quick diagnostic that shows you exactly which step to focus on next: https://capitalism.com/100K Elina got laid off from her tech job, read 12 Months to $1 Million, and decided to bet on herself before she had any proof it would work. Eighteen months later she'd built Dood Woof, an all-natural detangler brand for doodle owners, into a seven-figure business by following our eight-step framework almost exactly.  In this conversation we break down how she went from a $10,000 launch to 100 sales a day, why the community she built became her most valuable asset, and how she survived the day she thought she'd have to shut everything down. Links mentioned in the podcast:  ► Free $100K/month playbook, plus a quick diagnostic tool: https://capitalism.com/100K  ► Get on the waitlist for our next audience-building workshop: https://capitalism.com/bootcamp (0:00) Why Elina became one of our shining $1M success stories, and why it wasn't a clean ride (1:40) Laid off from tech, and the book that started it (4:00) The hardest part: betting on herself before any proof existed (6:00) How the 1% community carried her through the no-traction months (8:00) Down to one month's rent, six months building the audience before launch (9:30) Why a small, engaged audience de-risks your first launch (10:30) Choosing the product: doodle owners and ChatGPT prompt behind the detangler spray (12:30) Project-managing the launch, and the buyers who paid just to support her (15:00) First launch: $5K week one to $50K/month by month four (16:30) What $10K a month really felt like: relief, not celebration (19:00) The flywheel: turning reviews into content into sales (step 6) (21:30) First reviews, leaky bottles, and the customer with cancer (24:00) The Facebook group that produced 50-cent email leads (26:30) TikTok Shop, UGC, and paid traffic to Amazon (27:30) "When can I pay myself?": inventory financing and premium pricing (29:30) Her first 100-sale day, and the truth about market size (34:00) 13 months to $1M, and a $2M/year business (37:00) The community as the real asset, and the plan to acquire other brands (42:00) "On paper, you're a millionaire": cash flow vs. enterprise value (45:00) The dark day: groomer backlash, and how the community saved the brand (48:00) Why every wall she hit turned into growth on the other side (49:00) After the launch: building the bridge to 25 sales a day (50:00) Maximizing the value of a single customer (53:00) Why you never stop the grindy things (the Chewy lesson) (55:00) The campfire moment: a seat at the table (58:00) The two 2025 goals that both came true (reality show + this podcast) (59:00) Her advice to the scared version of herself two years ago DISCLAIMER: The information contained on this podcast channel and the resources available for download/viewing through this podcast channel are for educational and informational purposes only.

Dr. Angela Casey spent nearly 15 years treating skin cancer before she had her business idea. She didn't come from entrepreneurship - she came from molecular biology, medical school, residency, and a clinical practice. When the idea hit her, it was so obvious she couldn't believe nobody had done it properly. She searched every major retailer - Ulta, Sephora, Target, Walmart, Macy's - and found nothing worth recommending to her own three daughters. A Macy's assistant tried to sell her 12-year-old an anti-aging eye cream. Bright Girl was the answer to that gap, and it cost her $350,000 and three years to bring it to life. In this episode, Angela gets completely honest about what it takes to launch a product the right way from scratch - the hundreds of surveys, the thousands of patient conversations, the Covid shipping crisis that sent her costs up six times overnight, and what nearly $120,000 in packaging sitting in a warehouse actually feels like when you're still flying the plane as you build it. What you'll learn in this interview: How Angela validated Bright Girl before spending a cent - surveying hundreds of people on SurveyMonkey, questioning thousands of patients over two years, and physically visiting every major beauty retailer to confirm the gap was real Why she interviewed dozens of cosmetic chemist teams around the world before finding the right fit - and how three years of clinical research meant she only needed three rounds of formula revisions The real cost of a custom, premium launch: $50K for the first filled run, $120K when you include the 36,000 empty bottles in reserve, and $350K all in when you add branding and design What it felt like to order 40,000 bottles and jars across four SKUs in 2020 - just as Covid hit and shipping costs multiplied by six Why she spent the first year of DTC sales proving market fit before ever approaching dermatology practices as a distribution channel - and why that sequencing mattered The exact moment she knew the product had real credibility: when other dermatologists - notoriously skeptical of new skincare brands - started recommending Bright Girl not just to patients but for their own children How selling through dermatology practices built the trust that made mass retail possible - and the retailers Bright Girl is now stocked in Why Amazon, launched just over a year ago, is now growing at 10-20% month over month - and how TikTok Shop became an unpredictable but consistent additional channel The email marketing lesson from her Founder mentor that unlocked 15-20% of website revenue from a channel she had barely touched What two full-time jobs actually looks like - five days a week in clinical practice, seven days a week on Bright Girl - and the non-negotiable routines that hold it together If you're early in your journey and wondering whether your idea is good enough to back with serious money and serious time - Angela's story is a masterclass in what deep validation actually looks like before you commit. She still wants more. She's her own harshest critic. But $40K a month on a brand she built from scratch with zero business experience, while running a full medical practice, is not nothing. SAVE 50% ON OMNISEND FOR 3 MONTHS Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Just head to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://your.omnisend.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to get started. WANT TO GROW YOUR BRAND WITH META ADS? Join the Foundr Operators Waitlist → ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/operators⁠⁠⁠⁠⁠⁠⁠⁠⁠ HOW WE CAN HELP YOU SCALE YOUR BUSINESS FASTER Learn directly from 7, 8 & 9-figure founders inside Foundr+ Start your $1 trial → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com/startdollartrial⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ PREFER A CUSTOM ROADMAP AND 1-ON-1 COACHING? → Starting from scratch? Apply here → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/pages/coaching-start-application⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ → Already have a store? Apply here → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/pages/coaching-growth-application⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ CONNECT WITH BY DR ANGELA CASEY Instagram → ⁠⁠⁠⁠⁠https://www.instagram.com/brightgirlbeauty/ Angela's Instagram → https://www.instagram.com/angelacaseymd/ Website → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://brightgirl.com/ FOLLOW FOUNDR FOR MORE BUSINESS GROWTH STRATEGIES YouTube → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2uyvzdt⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/foundr/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Twitter → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.twitter.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/foundr/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Podcast → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com/podcast⁠

She Co-Founded Hims and Hers. Now She's Coming for Your Morning Routine. Ramon Vela sits down with Hilary Coles, Co-Founder & CEO of POCA and Co-Founder of Hims & Hers, for a warm and revealing conversation about the lessons learned scaling a billion-dollar brand, the gap in the low-sugar coffee and matcha category, and the deeply personal conviction behind her newest venture. * The suit story that changed everything. At 22, living at her mom's house on $30,000 a year, Hilary's boss quietly sent her to a private shopper and bought her two suits. It wasn't about the clothes. It was about being told, without words, that she belonged in the room. That moment shaped how she leads and how she shows up for others to this day. * What Hims and Hers taught her that no business school could. Building a category-defining brand from zero gave Hilary a front-row seat to what it really takes to scale with speed while staying true to the consumer. She brought every lesson into POCA. * The gap nobody was filling. Hilary wanted a low-sugar, great-tasting coffee and matcha option that didn't taste like a compromise. When she couldn't find one, she built it. POCA uses allulose and monk fruit for sweetness, adds a boost of fiber, and comes in flavors like vanilla, caramel, and pistachio. * Ritual is the product. POCA is not just a beverage. It is designed to become the warm cup of something special that anchors your morning and your day. Hilary talks about building a brand that people reach for not because they have to, but because they genuinely want to. * Watch closely toward summer and fall. New flavors and innovations are on the way as POCA continues to clean up the coffee and matcha aisle. Right now they are available at pickpoca.com and TikTok Shop. Join us in listening to this episode for a genuinely inspiring conversation about building with intention, leading with belief in others, and finding the white space hiding in a category everyone else overlooked.  Whether you are a founder, a wellness-minded consumer, or someone who just wants something sweet without the sugar crash, this one has something for you.    Visit: https://pickpoca.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don't forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today's Sponsors: Saral - The Influencer OS: https://www.getsaral.com/demo SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Request a live demo today. Let the SARAL team know you're a The Story of a Brand Show podcast listener to get an extended free trial! Visit the link above. 

For years, growing an eCommerce business followed the same growth playbook: run ads, optimize your website, and send as much traffic to your store as possible.  But that's starting to change. More and more shoppers are discovering products through creators rather than traditional ads, and platforms like TikTok Shop are changing the way people buy online. Instead of relying solely on paid advertising, brands now have the opportunity to get hundreds or even thousands of creators talking about and selling their products. In this episode of the Opportunity Podcast, Greg sits down with Jordan West, founder of Social Commerce Club and host of the Unofficial TikTok Shop Podcast, to talk about why he believes social commerce is the next big thing in eCommerce. Jordan breaks down how TikTok Shop works, why it's so different from Amazon and traditional Shopify stores, and how coordinated creator campaigns can create a powerful halo effect across Shopify stores, Amazon, and even retail. Greg and Jordan also dive into what it takes to build a successful eCommerce business, from understanding your numbers and improving your margins to choosing the right growth channels and building a team that can scale with the business. Whether you sell on TikTok Shop, Amazon, Shopify, or you're simply looking for your next growth opportunity, you'll walk away from this episode with practical ideas you can apply to your own business. Topics Discussed in this episode: 02:00 - From losing everything to finding success through social commerce 11:36 - The mechanics of how TikTok Shop actually works  16:18 - The "halo effect" and how TikTok Shop drives sales across Amazon and Shopify  20:12 - How brands find and work with creators  22:00 - Jordan's "Blitz Methodology" for launching products on TikTok Shop  37:41 - Social SEO is about to take off 41:28 - Affiliate commissions, incentives, and getting started on TikTok Shop  43:37 - The types of products that work on TikTok Shop 45:08 - Jordan's advice for doubling or tripling an eCommerce business  52:40 - Scaling an agency, hiring A-players, and building the right culture Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our newsletter Social Commerce Club Jordan's LinkedIn Sit back, grab a coffee, and learn how to scale your ecommerce business using social commerce on TikTok Shop!

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MASTERMIND https://socialcommerceclub.com/pages/tiktok-shop-os-mastermindSAY HI https://socialcommerceclub.com/STAY INFORMEDhttps://jordanwestnewsletter.beehiiv.com/In this TikTok Shop operator AMA, ‪@jordanwest-ecom‬ answers real questions from brands, sellers, and agency owners on how to launch TikTok Shop when you have no data, test hooks and scripts, manage affiliate creator expectations, incentivize creators during a Blitz, and turn first-time affiliate posts into repeat seller relationships. He breaks down why TikTok Shop is a performance content channel, not an influencer aesthetic channel, and explains how brands should think about creator testing, product demos, buying triggers, bundles, pricing, whitelisting, Meta ads, AI creators, and fast feedback loops.Jordan also shares Social Commerce Club's approach to the thousand-video rule, creator guardrails, FastMoss and Kalodata research, WhatsApp creator communities, structured testing matrices, commission bumps, GMV bonuses, creator contests, and Blitz campaign execution. This episode is a practical guide for brands trying to launch, scale, or improve TikTok Shop by building a real creator operating system instead of relying on one-off affiliate posts.If you are a brand looking for TikTok Shop support, visit Social Commerce Club. Smaller brands can also apply for the Social Commerce Club Mastermind to get help building and scaling their TikTok Shop strategy.

This week on PT Breakfast Club, Tony Maritato, Dave Kittle, and Jimmy McKay look at a real physical therapy Instagram ad and ask a simple question:Would this actually make someone take action?The answer leads to a bigger conversation about physical therapy marketing, cluttered ads, weak offers, fake scarcity, AI-generated creative, trendjacking, TikTok Shop, LinkedIn recruiting, and how clinics can earn attention without looking like everyone else.The crew talks about why “free physical therapy” may not be the irresistible offer some clinics think it is, why too many visuals and calls-to-action can make an ad feel cheap, and why AI can help create marketing but still needs a human being to check whether the final product makes sense.They also get into Dave's orange square LinkedIn post, Tony's AI-generated Home Depot knee replacement image, and whether viral content is worth anything if it does not connect back to revenue.The big takeaway:You cannot interrupt a pattern if you do not have a pattern.In this episodeWhy many PT ads feel cluttered or cheapThe problem with “free PT” as a marketing hookWhy scarcity needs to feel realHow AI-generated ads can fail without human reviewWhat PTs can learn from trendjacking and meme cultureWhy attention only matters if it connects to a business goalHow TikTok Shop could become an opportunity for PT creatorsWhy Dave's orange square LinkedIn post workedHow clinic owners can create better behind-the-scenes contentWhy clear beats clever, and clear definitely beats clutterBest quote“You can't interrupt a pattern if you don't have a pattern.”

The full four-day Prime Day event results are in, Seller Central is becoming more secure, and TikTok Shop updates its incentivized review policy. We're back with another episode of the Weekly Buzz with Helium 10's Manager of Education and Strategy, Carrie. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level.   Amazon's Prime Day drives online sales in the US up 9.3% https://www.retaildive.com/news/amazon-prime-day-online-us-sales-numbers-grow-2026/823973/ Amazon Prime Day Live Tracker 2026 by Numerator https://www.numerator.com/prime-day/ New Claude Skill by Helium 10 https://pages.helium10.com/kwskillopt?utm_source=carrie&utm_medium=social&utm_campaign=keyword_skill Passkeys coming to Amazon Seller Central in July https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHR0FUOTRBWlVaWkVTQTQ4 TikTok Shop Incentives Review Policy Update https://seller-us.tiktok.com/university/essay?knowledge_id=4451321470682882&lang=en New business hour delivery requirement for seller-fulfilled shipments https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHOU1VTVdMTURLWjRNWFlC In episode 534 of the AM/PM Podcast and Weekly Buzz, Carrie covers: 00:00 - Introduction 00:44 - Prime Day 4 Day Event Results are In 04:23 - New Claude Skill by Helium 10 06:16 - Passkeys Coming to Seller Central 08:22 - TikTok Shop Incentives Review Policy Update 10:19 - Amazon Review Download Hack Using TikTok Shop 11:47 - New Business Hour Delivery Required for Seller Fulfilled Shipments

Jeremy Goldman is VP Editorial & Insights at RETHINK Retail, a community platform supporting retailers, brand leaders, logistics practitioners, and AI specialists. Before joining RETHINK Retail, he founded and sold the Firebrand Group, spent years as an analyst at eMarketer, and has been building e-commerce properties since 2000. He also runs a podcast called Future Proof.This episode examines the gap between AI hype and business reality. Jeremy argues that agentic commerce attracts far more attention than the near-term use cases justify, and that the brands quietly gaining ground are the ones who never stopped running the fundamentals.The conversation covers where AI is delivering real results today, including enhanced product discovery for high-consideration SKUs, and what is actually shifting in search as LLMs reshape how buyers find products. Jeremy and Eitan work through why Google is more relevant than the current discourse suggests, what the rise of TikTok Shop signals about the pace of social commerce adoption, and why community building has become one of the most underrated growth levers available to brands right now.Listeners will leave with a clearer read on where the real ROI in AI sits in 2026, a sharper sense of which fundamentals are worth doubling down on, and a framework for knowing whether their company is commerce-optimized, marketing-optimized, or falling short on both.Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/commerce-untold/Eitan Koter's LinkedIn: https://www.linkedin.com/in/eitankoter/YouTube: https://www.youtube.com/@VimmiVideoCommerce/featuredGuest: Jeremy Goldman, VP Editorial & Insights, RETHINK RetailJeremy Goldman's LinkedIn: https://www.linkedin.com/in/jeremygoldmanRETHINK Retail: https://rethink.industries/Key Takeaways:• Agentic commerce is real technology, but the claim that AI will handle all buying decisions within two years is not where the near-term reality lands• AI-driven product discovery is already delivering measurable results for large-catalog, high-consideration SKUs, and that is where brands should focus first• Most companies are either commerce-optimized or marketing-optimized, rarely both, and knowing which one you are determines where the gaps are• Community is the growth lever most brands are underinvesting in: a brand with a genuine community is structurally harder to displace than one relying solely on paid acquisition• When hype cycles hit, the companies that lean back into fundamentals, email, checkout friction, fulfillment speed, and conversion rate, take share from everyone else while they are distractedChapters:[00:12] Introduction and Inside RETHINK Retail[01:37] From E-Commerce Builder to Editorial Leader: Jeremy's Career Thread[05:44] Agentic Commerce: Real Technology, Outsized Claims[07:34] Where AI Is Delivering Real Results in Retail Today[10:28] Google Is Not Out: AI Search and the LLM Landscape[15:27] Commerce vs. Marketing: Knowing What Kind of Company You Are[18:49] Community Building as the Next Growth Unlock for Brands[21:26] TikTok Shop and Why Social Commerce Is Catching On[23:41] Why the Fundamentals Win When Everyone Else Chases Hype[28:36] Omnichannel Strategy: When and How to Add a New Channel[30:33] What Jeremy Is Focused on in the Second Half of 2026

Learn how to connect Printify to TikTok Shop, publish print-on-demand products, and automatically fulfill customer orders step-by-step. Plus, discover why TikTok Shop is becoming one of the biggest opportunities for POD sellers and how to get started faster with expert guidance.• Fiverr Launch your TikTok Shop w/ an expert → https://bit.ly/FiverrTikTokShop• Printify (Print on Demand Fulfillment) → https://bit.ly/POD_Printify (CODE: "RYANHOGUE30")

June 30, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Apothékary raises $16M to expand retail distribution and product innovation, targeting $40M revenue as TikTok Shop and omnichannel growth signal a shifting playbook for wellness brands Wellness culture expands beyond optimization as listening bars, tea houses, and phone-free gatherings create space for community over performance metrics FDA announces advisory committee to determine whether peptides like BPC-157 and TB-500 can be compounded, with some advisers' industry ties raising conflict-of-interest questions Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

JT Sarafa is the Founder and CEO of JTS Growth and a co-owner of PopDaddy Snacks. Hire JTS Growth at http://jtsgrowth.com/ and visit PopDaddy at https://popdaddysnacks.com/.FOLLOW UP WITH ANDREWX: https://x.com/andrewjfarisEmail: podcast@ajfgrowth.comWork With AJF Growth: https://ajfgrowth.comMORE STAFFINGRecruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting https://morestaffing.co/af.REFUNNELTrack every UGC post, secure usage rights, and unlock 1-click whitelisting so you can run partnership ads in seconds at https://refunnel.com/.

Johnny and Kevin discuss The Ordinary exposing the brutal reality of cosmetic price markups and why Estée Lauder was NOT happy about it! Plus, how to save yourself from getting scammed on TikTok Shop, the pervasive issue with undisclosed ads, and why creators aren't totally honest when reviewing products!

Matt Greene is the CEO and founder of Happy Innovations - bootstrapped to mid-eight figure revenue, selling personal care products under the Happy Nuts, Happy Curves, and Happy Soles brands.Highlight Bullets> Here's a glimpse of what you would learn…. Matt Greene's journey in building Happy Innovations and its brands (Happy Nuts, Happy Curves, Happy Souls).The importance of product development and R&D in creating effective personal care products.Strategies for launching and succeeding on Amazon, including targeting broad search terms and utilizing PPC.Challenges faced during the COVID-19 pandemic, including production delays and shifts in marketing strategies.The significance of diversifying sales channels beyond Amazon, including Shopify, TikTok Shop, and retail.Insights on the complexities and long-term commitment required for retail expansion.The role of affiliate marketing and creator partnerships in driving sales and brand awareness.The impact of seasonal demand on Shopify sales and the need for effective ad strategies.Recommendations for e-commerce entrepreneurs on focusing on profitable sales channels and leveraging TikTok for growth.The necessity of continuous product innovation and differentiation for long-term success in the market.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley speaks with Matt Greene, CEO of Happy Innovations, whose personal care brands have reached mid eight-figure revenue. Matt shares his journey from product development to scaling across Amazon, TikTok Shop, Shopify, and retail. Key insights include the importance of product innovation, building and supporting affiliate creators, approaching retail only after reaching ~$20M in revenue, and prioritizing profitability on each channel. Matt also recommends leveraging TikTok as the easiest post-Amazon expansion and emphasizes patience, operational excellence, and continuous product improvement as foundations for long-term success.Here are the 3 action items that Josh identified from this episode:Win one channel before expanding Dominate Amazon first (optimize PPC, reviews, profitability) and use it to fund growth—don't diversify until you've built a strong revenue and ops foundation. Use TikTok Shop for scalable growth Build a creator engine with small retainers, consistent posting (30–60 days), and content ownership you can reuse across ads and other channels. Differentiate through real product innovation Go beyond competitor gaps—invest in R&D, solve a specific problem deeply, and continuously improve to drive repeat purchases and long-term brand value.Timestamps:00:00:42 Podcast & Guest IntroductionHost Josh Hadley introduces the show and guest Matt Greene, founder of Happy Innovations, a mid-eight-figure personal care brand.00:02:34 The Origin of Happy NutsMatt shares how the brand started from a personal need, focusing on a year-and-a-half-long product development and branding process.00:04:16 Starting on AmazonThe decision to launch on Amazon was driven by its low customer acquisition cost for an innovative, low-priced product.00:05:21 Amazon Success StrategyHow they found success by targeting existing search terms for related problems like anti-chafing and sweat protection.00:07:40 Diversifying Beyond AmazonAmazon is still their core channel but now represents less than 60% of their total business revenue.00:08:33 Profitability in New ChannelsMatt discusses early struggles with Shopify and the importance of ensuring every new sales channel has a path to profitability.00:10:11 Early Foray into RetailMatt explains the long and complex process of getting into retail, which started years before getting on shelves.00:12:11 When to Expand Sales ChannelsMatt's philosophy on focusing on one channel until $5-10M in revenue before expanding to reach different customer segments.00:15:25 Why TikTok is the Best Next StepMatt recommends TikTok as the first channel to expand to after Amazon due to cheap traffic and similar operations.00:16:08 Building a TikTok Shop StrategyMatt details their journey on TikTok, from early struggles to a successful strategy focused on supporting and developing affiliates.00:17:38 How to Work with TikTok CreatorsThe strategy involves coaching new creators, setting expectations for a 30-60 day ramp-up, and providing continuous support.00:19:29 Incentivizing New CreatorsUsing small retainers and performance bonuses to encourage new creators to consistently post content and build momentum for the brand.00:27:30 A Targeted Shopify StrategyTheir Shopify approach focuses on specific, high-intent periods like holidays and seasonal campaigns rather than an always-on strategy.00:30:38 The Realities of Entering RetailMatt advises waiting until your brand is stable and recognizable (around $20M) before tackling retail's high costs and complexities.00:34:12 Driving Sell-Through in RetailHow they succeeded in retail as a bootstrapped brand through strong on-shelf branding, product quality, and a TikTok halo effect.00:38:13 Three Actionable TakeawaysThe host summarizes key lessons: master one channel first, expand to TikTok next, and approach retail with caution.00:42:19 Matt's Book RecommendationsMatt shares two influential books on SEO and life prioritization, including "The Ruthless Elimination of Hurry."00:42:49 Favorite AI ToolMatt explains how they use Claude for data analysis, creating dashboards, and developing landing pages for their website.00:43:54 Admired E-commerce PeersMatt shares his respect for other brand owners in his network rather than big-name figures from a different era.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comTools and Websites"Shopify": "00:04:32", "00:40:21""TikTok Shop": "00:01:03", "00:15:25""Expo West": "00:10:11""Amazon PPC": "00:06:28""Meta Ads (Facebook Ads)": "00:09:09""Amazon MCF (Multi-Channel Fulfillment)": "00:14:56""Discord": "00:26:06""Google Forms": "00:26:06""

Ever wonder what happens when a product on TikTok Shop sells 50,000 units in just three weeks, and you're late to the party? Neil Twa dives into the real cost of missing trend timing on TikTok Shop. This isn't just about social media buzz, it's about making smart sourcing and inventory decisions. Neil shares a story about Marcus, an Amazon operator doing $40,000 a month, who wanted to expand to TikTok but missed the timing. Learn three actionable moves to improve your trend timing, whether you're just starting out or managing a high-volume brand. The High Voltage Business Builders Podcast is here to help you navigate these waters. Ready to implement with us? Join the Voltage Business Builders cohort at voltagedm.com?utm_source=rss&utm_medium=show_notes&utm_campaign=ep309 See your Amazon numbers in one place and protect your margins with Caiman Data at voltagedm.com: https://voltagedm.com?utm_source=rss&utm_medium=show_notes&utm_campaign=ep309&learn_mcp=1 See your Amazon numbers in one place and protect your margins with Caiman Data at voltagedm.com: https://voltagedm.com?utm_source=rss&utm_medium=show_notes&utm_campaign=ep309&learn_mcp=1

Is Your Supplement Brand Looking at TikTok Shop All Wrong? Most supplement and health brands treat TikTok Shop as an isolated sales channel. They look at direct dollars spent versus immediate revenue out, and if the margins aren't instantly positive, they call it a failure. That legacy mindset is costing brands millions in lost growth. In this video, I'll break down why a performance-siloed view of TikTok is holding you back, and how the fastest-growing brands are using it to fuel a massive, multi-channel flywheel effect. TikTok Shop is currently the 4th largest health ecommerce retailer in the US, generating over $800 million in the vitamins and supplements segment alone over a recent 52-week period. But the real value isn't the sales inside the app. And I'll discuss the predictable multi-channel consumer loop that begins with a massive surge in Amazon branded search volume, shifts towards an ecommerce windfall on Amazon, and then that viral online discovery spills over into physical retail, leading to a massive lift in offline revenue and total distribution points. But to unlock this, leadership has to abandon traditional DTC playbooks, give up absolute creative control, and embrace a "loose reins" affiliate strategy to scale content volume. Watch the full video to learn how to let the algorithm act as your ultimate creative director and achieve true attention arbitrage.

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Day one of the Prime Day event results are in, Amazon accelerated dates, and more info on the EU low value shipment rules. These and more buzzing news on this episode! We're back with another episode of the Weekly Buzz with Helium 10's Manager of Education and Strategy, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level.   Amazon's Prime Day kickoff was the biggest online shopping day of 2026 https://www.retailbrew.com/stories/amazons-prime-day-kickoff-was-the-biggest-online-shopping-day-of-2026 New Feature Alert! Helium 10's MCP connector lets you pull data into Claude to build custom dashboards, analyze competitor keywords, and combine Cerebro, PPC, Profits, and Brand Analytics insights. More info on EU Import Rules: Starting July 1, 2026, the EU will remove the duty exemption for low-value imports, adding a mandatory €3 customs duty per item or tariff line for shipments under €150 entering the EU from outside Europe. Amazon says FBA remote fulfillment sellers will see this added at checkout, while FBM sellers should review pricing, approved carriers, IOSS details, and fulfillment options like Pan-European FBA to avoid surprises. Amazon Seller Central: Get instant freight quotes and book cross-border shipments in the new portal https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHQ0haNEJNUlRWUENSU0pS Amazon Seller Central: Register to book Seller Café appointments for Seller Growth Summit https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHWU41MjdYRE5FQ1lTWEhK Seller Growth Summit by Amazon on July 16, 2026 at New York Marriott Marquis, New York, NY https://www.sellergrowthsummit.amazon/event/741dcaae-344f-4c53-a324-bcf894bf9c64/about In episode 533 of the AM/PM Podcast and Weekly Buzz, Carrie covers: 00:00 - Introduction 00:42 - First Day of Prime Day Results are In 01:57 - New Feature Alert: Helium 10 MCP 04:43 - More info on EU Import Rules 07:28 - Automate PPC Bids Based on Keyword Rank 12:43 - Amazon Accelerate & Seller Cafe Registrations 14:00 - New Amazon Global Logistics Portal 14:38 - Seller Cafe Registrations at Seller Growth Summit Are open

Most brands are approaching TikTok Shop the wrong way.They treat it like another social channel.Or another influencer program.Or another paid media tactic.But TikTok Shop is different.It is a discovery engine, a creator revenue channel, a marketplace, and a content machine all working together.In this workshop, Jordan West and Brywinn Travers break down what actually helps brands move from zero to meaningful TikTok Shop revenue as fast as possible.They cover how to choose the right hero SKU, why visual demo value matters, how creator economics impact performance, why inventory depth can make or break your launch, and how TikTok Shop content should connect back into your broader paid media and DTC strategy.They also talk about one of the biggest mistakes brands make after launch:Getting a flood of creator content, but having no system for usage rights, whitelisting, approvals, landing pages, or paid amplification.Topics covered:How to choose a TikTok Shop hero productWhy creator content ability matters more than price pointWhat makes a product work on cameraWhy inventory depth matters before a blitzHow reviews and shop health affect performanceWhy TikTok Shop should not live in a siloHow creator content can fuel Meta, DTC, and AmazonWhy usage rights and whitelisting need to be planned earlyHow to use comments, reviews, and creator feedback as market intelligenceWhy brands need real creators, not AI-generated humansThe big takeaway:TikTok Shop is not just about going viral.It is about building the right operating system around creators, products, content, paid media, inventory, and conversion.If your brand is serious about TikTok Shop, this is the foundation you need before trying to scale.MASTERMINDhttps://socialcommerceclub.com/pages/tiktok-shop-os-mastermindSCC https://socialcommerceclub.com/pages/contact

In this episode, I sit down with Sohun Sanka, head of growth marketing at Reacher, who has helped brands drive over half a billion dollars in revenue through TikTok Shop creator communities. We dig into the real math behind making TikTok Shop work, from margins and affiliate commissions to why the top 0.4% of creators drive nearly all the sales and what to do about it. Enjoy the episode! What You’ll Learn How To Kickstart TikTok Shop With A $5k Playbook Building A Hungry Affiliate Squad That Actually Sells Scaling Profits With Simple Tracking And Incentives Sponsors SellersSummit.com – The […] The post 644: The TikTok Shop Strategy That Turns $5K Into An Army Of Affiliates With Sohun Sanka appeared first on MyWifeQuitHerJob.com.

Special Pop Up Pod! One of the Industry celebs writes to Scotty O that he will be the best guest ever and he wants to talk about Amazon and TikTok Shop. So we get Josh Rawe on the program and the co-founder of Amplisell talks us through why we need to all pay more attention to what he says is just like Amazon was back in the day. The Always Off Brand is always a Laugh & Learn!    FEEDSPOT TOP 10 Retail Podcast! https://podcast.feedspot.com/retail_podcasts/?feedid=5770554&_src=f2_featured_email   GUEST: Joshua Rawe LinkedIn:https://www.linkedin.com/in/jrawe/ QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/ Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin:  https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451 HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 17 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 30 years in retail, online and has launched over 200 brands on Amazon. Mr. Ohsman has been managing brands on Amazon for 19yrs. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Producer and Co-Host for the top 5 retail podcast, Always Off Brand. He also produces the Brain Driven Brands Podcast featuring leading Consumer Behaviorist Sarah Levinger. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley lives in North Carolina.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music "Office Party" available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   "Always Off Brand" is part of the Quickfire Podcast Network and produced by Quickfire LLC.  

SharkNinja has rewritten the modern commerce playbook by embedding a "threshold of virality" directly into pre-product development and abandoning rigid, weekly campaign reviews for hourly optimization. Global Head of Media Dave Kersey shares how this social-first, digital-only approach skyrocketed the brand to the top of TikTok Shop ecosystems globally while establishing a hyper-transparent, API-driven model for agency partnerships. Key Highlights

Back for another round on the Ecomm Breakthrough Podcast is Michelle Barnum Smith, the founder of Social Sellers and one of the most trusted voices in the TikTok Shop space.Michelle Barnum Smith is an award-winning marketing strategist with 25+ years of expertise. A recognized Amazon and TikTok Shop expert, she's launched 100+ brands and trained 1,000+ sellers worldwide. Featured in Forbes, Business Insider, and CNBC, Michelle is a Top Performing TikTok Shop Partner leading the charge in social commerce success.Highlight Bullets> Here's a glimpse of what you would learn…. Challenges and opportunities of selling on TikTok Shop.Statistics on brand success rates and affiliate performance on TikTok Shop.The overwhelming amount of information and support challenges for new sellers.The shift in TikTok Shop's ecosystem and the need for brands to adapt their strategies.Differences between selling on TikTok Shop and Amazon, including content strategy.Importance of creating engaging top-of-funnel content that aligns with TikTok's algorithm.The necessity of understanding TikTok user behavior and motivations for effective marketing.The role of creator relationships and personalized engagement in driving sales.The significance of brand storytelling and emotional connection with the audience.The need for a long-term commitment and investment in brand-building on TikTok Shop.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley speaks with TikTok Shop expert Michelle Barnum Smith about the challenges and opportunities of selling on TikTok Shop. Michelle highlights that only 1 in 30 brands survive the cold start phase, emphasizing that Amazon seller tactics don't translate to TikTok. She stresses the importance of top-of-funnel content creation, genuine creator relationships, and a long-term brand-building mindset. Success requires understanding TikTok as an entertainment platform first, investing in content testing, and committing fully rather than treating it as a casual sales channel.Here are the 3 action items that Josh identified from this episode:Go All-In on Content Testing (Not Creators) Treat TikTok like a performance ad platform—produce and test content at scale. Focus on brand-owned, top-of-funnel videos (entertaining, educational, non-salesy) and iterate based on engagement metrics, not just sales.Build a Multi-Account Content Engine Use multiple TikTok accounts (main + secondary) to test different angles, including bold or experimental content. Leverage authority figures or AI avatars to increase trust and scale content production without risking your core brand.Shift from Demand Capture to Demand Creation Unlike Amazon, success on TikTok requires creating demand from scratch. Invest in storytelling, consistent content, and community-building—expect a long runway (months to a year) before meaningful profitability.Timestamps:00:00:00 The TikTok Affiliate LandscapeOnly 20,000 of over 2 million TikTok Shop affiliates generate more than $5,000 a month in GMV.00:01:04 Introduction to Michelle Barnum SmithHost Josh Hadley introduces guest Michelle Barnum Smith, an award-winning marketing strategist and expert in TikTok Shop.00:01:42 The Ever-Changing World of TikTokMichelle emphasizes that TikTok's rules are constantly moving, requiring continuous adaptation and collaboration to succeed in marketing.00:02:32 The Biggest Challenge for BrandsJosh asks about the primary obstacles brand owners face on TikTok Shop and what separates success from failure.00:03:26 Why Most Brands FailOnly 1 in 30 brands succeed due to overwhelming, unhelpful information and a lack of real expertise from TikTok corporate.00:05:25 The Creator Saturation ProblemWith over 2 million affiliates, top creators are inundated with requests, making the old playbook of creator outreach ineffective.00:07:04 The Future of TikTok ShopJosh asks for Michelle's prediction on the platform's future, considering its new US ownership and changing algorithm priorities.00:07:23 Understanding the Algorithm's MotivationMichelle explains the algorithm is shifting back towards user entertainment and discovery, rather than just pushing shoppable content.00:11:07 Why Sellers Must Be UsersSellers need to use TikTok to understand the platform's culture and algorithm, just as they would on Amazon.00:12:52 Going "All In" on TikTokBrands must be fully committed, treating TikTok as demand generation and being prepared to lose money for a year.00:14:51 Why Amazon Sellers StruggleMichelle argues Amazon sellers are spoiled by high-intent traffic and often lack the mindset for TikTok's demand generation model.00:15:51 The New Playbook for SuccessJosh asks for the new playbook, covering the three types of content: creator, branded, and AI-generated content.00:17:41 It's About Content, Not CreatorsSuccess now depends on a strong content strategy that aligns with the algorithm, similar to running modern Meta ads.00:22:41 Owning Your Top-of-Funnel ContentBrands must create their own top-of-funnel content focused on entertainment, education, and controversy to build brand awareness.00:24:57 A Tactical Breakdown for BrandsJosh asks for tangible tactics on how to create top-of-funnel content without hiring a large team.00:25:29 Where Creators Fit in the FunnelMichelle clarifies that creators are for middle and bottom-of-funnel content, while the brand must own the top.00:30:42 How to Research Content IdeasMichelle demonstrates how to research top-of-funnel content by searching relevant hashtags and analyzing what the algorithm favors.00:34:05 Using Marketing Accounts for TestingBrands can use up to four additional marketing accounts to test different content angles without risking their main brand's image.00:42:26 Top-of-Funnel KPIsThe key metrics for top-of-funnel content are what the algorithm values: view time, completion rate, comments, and shares.00:45:45 Actionable TakeawaysJosh summarizes the episode's three key takeaways: mindset shift, building creator relationships, and defining your brand's story.00:51:28 Lightning Round: Influential BookMichelle recommends "The E-Myth" for its lessons on building systems and working on the business, not just in it.00:52:16 Lightning Round: Favorite AI ToolMichelle recommends Higgsfield for its ability to test and compare different generative AI platforms for content creation.00:53:15 Lightning Round: Who to FollowMichelle advises getting outside e-commerce echo chambers and listening to experts in other areas, like Meta advertising.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comTools and Websites"TikTok Shop": "00:00:00""Meta Ads": "00:20:56""GMV Max": "00:27:29""

Family, if you're tired of living paycheck to paycheck heading into 2026, this video is going to change your life. I'm breaking down the 8 things our community needs to STOP buying right now if we want to build real wealth, get out of debt, and break generational cycles for good.These aren't generic financial tips. This is real talk for real families — covering everything from TikTok Shop addiction to how we're setting our kids up to fail with $200 Jordans instead of $200 in their college fund.If even ONE of these 8 hits home, you owe it to your future to keep watching.

James and Robert are back with another episode of The Double Cleanse, and this week they're getting REAL about the products they actually spend their own money on – not PR, not sponsorships, but genuine favourites they can't live without! Robert kicks things off by revealing he's potentially moving and has been sorting through his hoarding habits – specifically his obsession with Olive Young Korean beauty hauls. Turns out he has about 20 bottles of one serum that he keeps repurchasing because he finishes them so quickly, plus an entire collection of Tamagotchi multi-purpose balms that he's too self-conscious to film! From there, they dive into their actual favourite products: James raves about the eye whitening drops that make his eyes look impossibly bright, Robert goes deep on a lifting cream calling it a proper old-fashioned anti-ageing moisturiser. Robert rants about TikTok Shop sellers claiming it's a "Botox cream" (a lie) or namedropping Cardi B as if her endorsement matters – spoiler: it doesn't need celebrity backing to be genuinely good. The twins wrap up with the reminder that these are products they've actually paid for with their own money because they work, not because they were gifted. Don't forget to subscribe and catch new episodes of The Double Cleanse every Monday! *Product Recommendations* BIOHEAL Probioderm 3D Lifting Cream AESTURA ATOBARRIER365 Cream SK-II Facial Treatment Essence SUNGBOON EDITOR Green Tomato Pore Lifting Ampoule+ LANEIGE Translucent Powder Follow The Double Cleanse Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@thedoublecleansepodcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ TikTok: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@thedoublecleanse⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@thedoublecleanse⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices