Podcasts about tiktok shop

Get 15% off OneSkin with the code 404 at https://oneskin.co/404 We start this week with Joseph's article about Samuel Tunick, the man charged with allegedly wiping his phone before DHS officials could search it. It's a wild case with a lot to unpack. After the break, Jason tells us all about a TikTok Shop scheme powered by AI. In the subscribers-only section, we talk about possibly the dumbest AI tool ever made. You're Invited: 404 Media's Third Anniversary Live Podcast and Party! ‘The Government Hopes To Set a Precedent': An Interview With the Man Charged for Allegedly Wiping His GrapheneOS Phone Inside an AI TikTok Shop Slop Factory That Shills Supplements Recalled By the FDA Google Earth's New AI Lets Anyone Fabricate Completely Bullshit Satellite Images Youtube Version: https://youtu.be/lmikqHw1lX8 This is a production of 404 Media, a journalist-owned tech website. Learn more and subscribe at: htttps://404media.co Listen to our weekly podcasts: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-404-media-podcast/id1703615331?ref=404media.co Spotify: https://open.spotify.com/show/0F3oY47l2XgoBMaAmIaw29?ref=404media.co Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5hY2FzdC5jb20vcHVibGljL3Nob3dzL3RoZS00MDQtbWVkaWEtcG9kY2FzdA?ref=404media.co Become a paid subscriber for access to bonus content: https://404media.co/membership Learn more about your ad choices. Visit megaphone.fm/adchoices

Who actually wins when TikTok Shop cuts seller fees on essentials? You do, if you act fast enough. Neil Twa dives into TikTok Shop's recent partnership with Malaysia's Ministry of Domestic Trade and Consumer Affairs, which slashes fees for sellers. This isn't just a headline, it's a real opportunity for sellers at every level. Whether you're making $15,000 or just starting on TikTok Shop, understanding these fee cuts could transform your margins. Neil breaks down three actionable moves to capitalize on this change, from recalculating your unit economics to using TikTok's unique audience. This episode of The High Voltage Business Builders Podcast is your playbook for turning a policy shift into profit. Ready to implement with us? Join the Voltage Business Builders cohort at voltagedm.com?utm_source=rss&utm_medium=show_notes&utm_campaign=ep342 See your Amazon numbers in one place and protect your margins with Caiman Data at voltagedm.com: https://voltagedm.com?utm_source=rss&utm_medium=show_notes&utm_campaign=ep342&learn_mcp=1

Today, I'm joined by Bobby Bitton, co-founder and CEO of O Positiv.   Addressing topics like PMS, vaginal health, and pregnancy, O Positiv's supplements tackle generational taboos to address women's needs from first period to postmenopause.   In this episode, we discuss building a category-defining women's health brand.   We also cover: Why going deeper beats going wider Scaling from DTC to omnichannel retail Winning with TikTok Shop and creator-led marketing   Subscribe to the podcast → insider.fitt.co/podcast  Subscribe to our newsletter → insider.fitt.co/subscribe  Follow us on LinkedIn → linkedin.com/company/fittinsider    O Positiv's Website: https://opositiv.com/  Instagram: www.instagram.com/opositiv/  Tiktok: www.tiktok.com/@opositiv    -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.   Fitt Talent: https://talent.fitt.co/  Consulting: https://consulting.fitt.co/  Investments: https://capital.fitt.co/    Chapters: (00:00) Introduction (00:28) O Positiv overview (02:27) Co-founder dynamics (04:12) Getting their start (05:01) Flow product and PMS relief (05:50) Brand voice and approach (07:30) Split talent and domain expertise (08:20) Company scale and revenue (09:35) Category leadership (10:40) White space strategy (15:00) Product innovation pipeline (18:20) Retail expansion and partnerships (20:30) Profitability trajectory (21:35) Marketing evolution (23:00) DTC to omnichannel shift (25:15) Measuring incrementality (30:00) Deeper not wider strategy (31:45) Focus and team clarity (32:25) Where to find (33:49) Conclusion

Alex Bonilla, an ecommerce brand builder and the founder of Delta Brands. Alex is a true operator behind the scenes, someone who's been in the trenches building and scaling direct-to-consumer brands, especially in competitive markets where attention is everything.He's not just talking theory — he's actively building brands that successfully acquire customers outside of Amazon, and then turn that traffic into profitable growth.Highlight Bullets> Here's a glimpse of what you would learn…. Evolution of TikTok Shop dynamics from 2024 to the present.Shift from organic virality to a competitive, pay-to-play environment.Importance of strategic creator partnerships and content management.Implementation of affiliate live strategies for consistent sales.Building and maintaining relationships with creators, including retainers.Training creators on content quality and engagement metrics.Advertising strategies, including GMV Max and manual campaigns.Team structure for managing TikTok Shop operations.Recruitment and contracting strategies for creators.Future of social commerce and the need for multi-platform strategies.In this episode of the Ecomm Breakthrough podcast, host Josh Hadley interviews Alex Bonilla, founder of Delta Brands, about scaling eCommerce businesses using TikTok Shop. Alex explains how the platform has shifted from an organic, mass-sampling approach to a competitive, pay-to-play environment. He shares strategies including affiliate live selling, creator retainers, and controlled virality. Alex also discusses training creators on retention metrics and hooks, optimizing TikTok ads, and using slideshows to drive Amazon sales. The episode concludes with advice on building creator relationships, assembling a specialized team, and diversifying across emerging social commerce platforms.Here are the 3 action items that Josh identified from this episode:Build a Core Creator System (Not One-Off Virality) Focus on 10–30 trained creators on retainers, run consistent affiliate lives, and engineer predictable sales instead of chasing viral hits. Train Creators Like a Sales Team Teach hooks (first 6–8 seconds), retention targets, and strong CTAs—then create feedback loops to continuously improve content performance. Use Ads to Scale What Already Works Start with GMV Max to find winning content, then shift to manual campaigns to double down on high-performing videos and maximize ROI.Timestamps:00:00:00 Introduction and Creator DevelopmentAlex discusses the importance of nurturing new creators and building them into brand advocates through support and training.00:00:29 Podcast Introduction & Guest BackgroundHost introduces the Ecomm Breakthrough podcast, Josh Hadley, and guest Alex Bonilla, highlighting Alex's eCommerce experience.00:02:12 TikTok Shop Evolution & Current LandscapeDiscussion on how TikTok Shop has shifted from easy virality and mass sampling to a more competitive, pay-to-play environment.00:03:36 What's Working on TikTok Shop in 2024Alex explains that old strategies no longer work and emphasizes the need for updated approaches as TikTok Shop matures.00:05:52 Affiliate Live Strategy & Inventory ManagementAlex shares how affiliate live streams help control virality, manage inventory, and maintain creator relationships.00:08:27 Retainer Model for Top CreatorsAdvice on putting high-performing creators on retainers for consistent content and negotiating video rights.00:10:09 Sampling & Creator Outreach EvolutionAlex describes being more selective with sampling and how established brands attract higher-quality creators organically.00:11:24 Building a Core Team of CreatorsFocus on maintaining a smaller, high-performing team of creators on retainers, rather than mass sampling.00:13:27 Homegrown vs. Recruited Creator TalentDiscussion on the value of developing loyal creators versus recruiting established talent from other brands.00:16:17 Training and Supporting CreatorsAlex details how he educates creators on retention metrics, hooks, and video structure to improve performance.00:19:41 Key TikTok Video Metrics & Content TipsExplanation of retention rate benchmarks and practical tips for creators to increase video engagement and virality.00:21:20 Optimizing GMV Max Ads with Retention DataHow to use TikTok ad analytics to identify and promote high-performing videos, including manual campaign hacks.00:23:15 Manual Ads, Spark Ads, and External TrafficAlex discusses experimenting with manual ads, Spark ads, and driving traffic to Amazon/Shopify for additional touchpoints.00:24:49 Team Structure for TikTok Shop SuccessBreakdown of Alex's team roles, including customer service, inventory, GMV Max optimization, creator recruitment, and community management.00:27:21 Recruiting and Managing Creator RelationshipsHow to structure deals with creators, manage retainers, and protect against underperformance with contract clauses.00:31:04 Slideshow (Carousel) Strategy on TikTokExplanation of using slideshow posts for organic reach and Amazon sales, including compensation models and content monitoring.00:34:22 Future of Social Commerce: Facebook, Instagram, YouTubeAlex forecasts the rise of social commerce on other platforms and advises brands to diversify beyond TikTok.00:36:46 Comprehensive TikTok Shop Strategy RecapEmphasis on leveraging all TikTok content types and replicating successful strategies across other social platforms.00:38:00 Three Actionable Takeaways for Brand OwnersHost summarizes key actions: build creator relationships, develop a specialized team, and focus on off-Amazon demand creation.00:39:50 Raising Prices Through Off-Amazon DemandDiscussion on how social commerce enables brands to increase prices and reduce reliance on Amazon's ecosystem.00:41:27 Final Thoughts on Amazon Changes & Social CommerceAlex shares how social commerce mitigates Amazon's challenges and allows brands to thrive despite platform changes.00:42:59 Book Recommendations & InspirationAlex lists influential books, especially “10x is Easier Than 2x,” and how it shaped his TikTok strategy.00:44:05 Favorite AI Tools for Content CreationAlex mentions using AI video tools (e.g., Vo3) for scalable, high-quality content across platforms.00:45:28 Industry Influencers to FollowAlex recommends following Josh Hadley, Fernando Campos, and the Limited Supply podcast for eCommerce insights.00:47:41 Contact Information & ClosingAlex shares how listeners can reach him for TikTok Shop strategies and the episode concludes.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comTools and Websites  "TikTok Shop": "00:01:41"  "GMV Max Ads": "00:21:20"  "

In this month's episode, Emma and Danny Hoffman, Senior Director of Global Retail Strategy, unpack three developments reshaping the consumer relationship.Kroger's planned acquisition of Giant Eagle and Uber's offer for Delivery Hero show how retailers and platforms are expanding across stores, loyalty, pharmacy, delivery, data and local commerce. TikTok Shop's growing use of AI-assisted affiliate content raises questions about scale, creator control and consumer trust.They also explore Carrefour Belgium's balanced nutrition strategy and what a retailer-led health push means fro broader Europe. Emma and Danny discuss what it reveals about the relationship between retailers, government and brands, what it would take for a similar model to take hold in the U.S., and how brands can build affordable wellness and broader value into their portfolios as consumer expectations evolve.

In der heutigen #kassensturz Folge, unseren wöchentlichen Marketing & eCommerce News, geht es unter anderem um folgende Themen:bevh Zahlenhttps://bevh.org/daten-studienSHEIN: Börsenprospekt offenbart Zahlenhttps://de.fashionnetwork.com/news/Shein-was-aus-dem-borsenprospekt-in-hongkong-hervorgeht,1856068.htmlhttps://www.theinformation.com/briefings/sheins-hong-kong-ipo-filing-reveals-damage-done-end-de-minimis-rulehttps://momentumworks.substack.com/p/what-does-sheins-ipo-prospectus-actuallyhttps://chinesellers.substack.com/p/sheins-ipo-prospectus-reveals-forhttps://excitingcommerce.de/2026/07/30/der-shein-marktplatz-entwickelt-sich-besser-als-gedacht/TikTok Shop testet eigenes Prime-Abohttps://www.businessinsider.com/tiktok-is-testing-an-amazon-prime-style-membership-program-2026-7Temu verliert Millionen Nutzer in Polenhttps://chinesellers.substack.com/p/sheins-ipo-prospectus-reveals-forGoogle wegen Datentransfer nach China verklagthttps://topclassactions.com/lawsuit-settlements/lawsuit-news/google-hit-with-class-action-alleging-user-data-shared-with-temu-baidu/Finanzinvestoren greifen nach Ströerhttps://www.manager-magazin.de/unternehmen/dienstleister/stroeer-zwei-finanzinvestoren-wollen-kontrolle-beim-werberiesen-a-d21927d2-a8e3-4dac-ac14-c87539fac7d9MyMuesli-Gründer übernimmt wieder als CEOhttps://www.businessinsider.de/gruenderszene/mymuesli-gruender-kehrt-als-ceo-zurueck-wollen-wieder-pionier-werden/Myspace plant sein Comebackhttps://tech.yahoo.com/social-media/articles/myspace-owners-plan-comeback-173025561.htmlMeta baut Facebook im TikTok-Stil umwqk/sbb7729.htmlCreator bekommen ihre eigenen Awardshttps://www.criticschoice.com/the-critics-choice-association-announces-inaugural-critics-choice-creator-awards/EU gibt grünes Licht für Hugo-Boss-Übernahmehttps://www.tagesschau.de/inland/regional/badenwuerttemberg/swr-eu-kommission-gibt-gruenes-licht-fuer-moegliche-uebernahme-von-hugo-boss-100.htmlChatGPT und Roblox unter strengeren EU-Regelnhttps://www.it-boltwise.de/eu-plant-strengere-dsa-aufsicht-fuer-chatgpt-und-roblox-als-vlops.htmlOpenAI erweitert ChatGPT AdsEarnings Corner: Meta, Amazon & Reddit-> jeweils die offiziellen Shareholder StatementsMehr Informationen zu Billbee⁠⁠⁠⁠> Billbee 60 Tage lang kostenlos testen!⁠⁠⁠⁠Billbee bietet eine umfangreiche, aber einfach zu bedienende Auftragsabwicklung, Artikelverwaltung und Automatisierungslösung für Multichannel-Händler:innen.Im Vordergrund steht dabei die kanalübergreifende und zeitsparende Arbeit innerhalb nur eines cloudbasierten Tools.Dank der über 120 verschiedenen Schnittstellen und Partner aus allen E-Commerce relevanten Bereichen, können Online-Händler:innen ihr Business einfach und effektiv abwickeln. Zu den Anbindungen zählen u.a.MarktplätzeShopsystemeVersanddienstleister Buchhaltungssoftwares Zahlungsdienstleister … sowie Cloudspeicher, Fulfillment-Dienstleister und weitere!Durch die schnelle und intuitive Einrichtung, für die keine IT-Kenntnisse notwendig sind, ist der Start mit Billbee kinderleicht. Alle Funktionen sind dabei ab Start der Testphase bereits inklusive.Ein starker Fokus liegt darauf, dass Billbee von der Komplexität und von der Preisgestaltung besonders für Kleinst- und Kleinunternehmen attraktiv ist, ohne dass dabei die notwendige Skalierungsfähigkeit für größere Unternehmen auf der Strecke bleibt.LinkedIn-Beitrag von Melanie Bondza> ⁠⁠⁠⁠⁠⁠⁠⁠⁠Zum LinkedIn-Beitrag⁠⁠⁠⁠⁠⁠⁠⁠⁠Max & Kristina auf LinkedIn>⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠Max Rottenaicher⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠Kristina Mertens⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠CreditsLogo Design: Naim SolisIntro & Jingles: Kurt WoischytzkyFotos: Stefan GrauIntro-Video: Tim Solle

Fevzi Turkalp, the Gadget Detective, joins Clive Bull on LBC to discuss the latest tech news and reviews. This week; the electrical Safety First Group has issued a warning about a range of travel adapters purchased through AliExpress, Amazon Martketplace, eBay, TikTok Shop etc. How can we ensure the products we buy are safe to use?You can hear the Gadget Detective on LBC every Friday morning around 3.40am and you can follow and contact him on X @gadgetdetective and BlueSky @GadgetDetective.com#Fevzi#Turkalp#Gadget#Detective#Tech#Technology#News#Reviews#Help#Advice#Clive#Bull#LBC#Radio#Electronic#Safety#First#Warning#Travel#Adapters#Danger#Chargers#Power#Banks#Plug#CE#Mark#Anker#UGreen#Tiktok#Martketplace#Amazon#Temu#AliExpress#eBay#Apple#Laptop#Tablet#Phone

Welcome to another edition of Retail Roundup—your weekly brief helping retail leaders decode the biggest shifts in retail, AI, and commerce. In this week's episode, Jeremy Goldman sits down with industry experts Charisma Glassman (Genpact) and RETHINK Retail's very own Tanya Thorson to examine the shifts redefining commerce. Together, they analyze shifting consumer spending, the evolution of social commerce platforms, and the operational tightrope legacy brands must walk to survive. INSIDE THIS WEEK'S EPISODE: 1. HIGH-INCOME RESILLENCE VS ASPIRATIONAL FRICTION Luxury retail's recovery is divided. High-net-worth consumers continue spending on hard luxury like Tiffany & Co., while aspirational shoppers pull back on fashion due to economic pressure. This gap is forcing retailers to sharpen demographic targeting by doubling down on high-end jewelry or recalibrating price points for cautious buyers. 2. SOCIAL COMMERCE IS MOVING FROM DISCOVERY TO ECOSYSTEM OWNERSHIP TikTok's testing of a paid membership program demonstrates that social commerce platforms are moving beyond viral product discovery. By layering in subscriptions, logistics, and perks, platforms aim to own the entire customer lifecycle and drive repeat purchases. 3. BRAND HERITAGE IN AN EMOTIONAL ASSET, NOT JUST MARKETING Evolving a legacy brand is high-stakes operations, not just marketing. As Cracker Barrel learned, abrupt changes to logos, menus, or store design can feel like a betrayal to core customers, triggering swift backlash and financial friction. As consumer behavior splits and platforms evolve, retail leaders must adapt operations to protect brand value and secure customer loyalty.

Send us Fan MailIn this bonus episode, Coyal Harrison shares updates on his podcast journey, insights into affiliate marketing, social media best practices, and upcoming events in Las Vegas for August. Discover how to leverage podcasting tools, grow your brand, and explore local activities.Visit Vegas Places:Taverna Costera - 1031 S Main St, Las Vegas, NV 89101 - http://www.tavernacostera.com/Cozy Affluence - 107 E Charleston Blvd Ste 125, Las Vegas, NV 89104 - https://www.cozyaffluence.com/Start creating business merchandise:Start offering merch for your business with Bonfire for FREE! Podcast start-up information:Click here to start recording your podcast on RiversideClick here to host your podcast on BuzzsproutPodfest & Podcast Movement information:Podfest Multimedia Expo Instagram Empowered Podcasting ticketsPodcast Movement InstagramPodcast Movement LinkTreeAffiliate marketing information for creators:Click here to become an Amazon InfluencerClick here to become a Travelpayouts creatorClick here to become a CJ Commission Junction creator Save on your next Vegas trip or travel destinationwww.visitvegasplaces.com - Shop & TravelLas Vegas August 2026 Events:Las Vegas Finest Upscale Marketplace1400 S Valley View Blvd, Las Vegas, NV 89102(Day Market on 8/1/2026 10-2PM) - (Night Market on 8/15/2026 6-9PM)702 Market themed events(Retro themed market - 8/15/2026)899 E Fremont St, Las Vegas, NV 89101(Alien themed market - 8/29/2026 - 5-10PM)1028 E Fremont St, Las Vegas, NV 89101Las Vegas TCG Exchange - LV local Card ShowBinion's Gambling Hall & Hotel Longhorn Room DTLV128 Fremont St, Las Vegas, NV 89101(18+Age 8/7/2026 2-10PM)(All Ages 8/8/2026 10-6PM)

Shein has pursued an IPO for three years while facing scrutiny from the US Securities and Exchange Commission and bipartisan lawmakers over forced labor compliance and de minimis shipping. After a 2023 confidential US filing, the company explored a London listing in 2024 and 2025, where UK officials also raised concerns. Executive chairman Donald Tang led outreach as Shein emphasized compliance programs, audits, and its 2021 move to Singapore. Competitive pressure intensified from PDD Holdings' Temu and TikTok Shop, affecting acquisition costs and market share dynamics. Reported valuations shifted from near $100 billion in 2022 to about $66 billion in 2023, with some 2024 secondary sales below prior marks. The prolonged process has delayed liquidity for investors and employees and underscores that founders must prepare for multi-jurisdictional compliance, dual-track exits, and venue choices shaped by politics.Learn more on this news by visiting us at: https://greyjournal.net/news/ Hosted on Acast. See acast.com/privacy for more information.

VOV1 - Sáng 31/7, Chương trình "Sức sống hàng Việt" số 10 với chủ đề "Lạng Sơn Corner" chính thức khai mạc tại Không gian 62 Tràng Tiền (Hà Nội). Chương trình do Cục Quản lý và Phát triển thị trường trong nước, Bộ Công Thương phối hợp với Sở Công Thương tỉnh Lạng Sơn tổ chức.Tại chương trình, nhiều đặc sản, nông sản và sản phẩm OCOP tiêu biểu của tỉnh Lạng Sơn được giới thiệu như lợn sữa quay, vịt quay, khau nhục, lạp xưởng, thịt lợn sấy, bánh ngải, măng ớt cùng nhiều sản phẩm chế biến có giá trị gia tăng như trà hoa hồi, trà lá ổi rừng, tinh dầu hồi, tinh dầu quế, tinh bột mác mật và các sản phẩm từ thạch đen. Đặc biệt, na Lạng Sơn được đưa trực tiếp từ vùng trồng đến Không gian 62 Tràng Tiền đúng dịp thu hoạch, cùng nhiều nông sản đặc hữu góp phần quảng bá tiềm năng nông sản và thế mạnh chế biến của địa phương.Phát biểu khai mạc chương trình, ông Trần Hữu Linh, Cục trưởng Cục Quản lý và Phát triển thị trường trong nước, Bộ Công Thương cho biết, "Lạng Sơn Corner" là hoạt động tiếp theo trong chuỗi Chương trình "Sức sống hàng Việt", nhằm hiện thực hóa mục tiêu đưa đặc sản, sản phẩm OCOP và hàng hóa tiêu biểu của các địa phương đến gần hơn với người tiêu dùng, đồng thời tạo thêm cơ hội để doanh nghiệp, hợp tác xã mở rộng thị trường tiêu thụ, kích cầu tiêu dùng theo Nghị quyết 88 của Chính phủ. Theo ông Trần Hữu Linh, trong bối cảnh thị trường trong nước ngày càng giữ vai trò quan trọng đối với tăng trưởng kinh tế, việc kết nối trực tiếp giữa nhà sản xuất với người tiêu dùng không chỉ thúc đẩy tiêu dùng hàng Việt mà còn giúp các địa phương xây dựng thương hiệu, nâng cao giá trị sản phẩm và phát triển các chuỗi phân phối bền vững."Chúng tôi tập trung vào một số nhóm đối tượng trọng tâm. Trước hết là các doanh nghiệp, đặc biệt là doanh nghiệp vừa và nhỏ tại khu vực vùng sâu, vùng xa – đây là những doanh nghiệp quy mô nhỏ nhưng sản phẩm đã được nâng cao chất lượng. Nhóm thứ hai là hỗ trợ các doanh nghiệp thích ứng với xu hướng kinh doanh đa kênh đang ngày càng phổ biến. Bên cạnh các phương thức giới thiệu, phân phối sản phẩm truyền thống, doanh nghiệp được khuyến khích tận dụng các nền tảng số, thương mại điện tử, livestream bán hàng và các kênh trực tuyến để tiếp cận người tiêu dùng hiệu quả hơn..."Cùng với hoạt động trưng bày và bán hàng trực tiếp, chương trình còn tổ chức phiên livestream trên nền tảng TikTok Shop từ 19 giờ đến 22 giờ ngày 31/7 trên kênh TikTok của Cục Quản lý và Phát triển thị trường trong nước. Sự kết hợp giữa không gian trải nghiệm trực tiếp và thương mại điện tử tiếp tục mở rộng kênh tiêu thụ cho đặc sản địa phương, đồng thời thúc đẩy chuyển đổi số trong hoạt động phát triển thị trường trong nước.Ông Trần Hữu Linh, Cục trưởng Cục Quản lý và Phát triển thị trường trong nước tham dự khai mạc chương trình

Will there be a TikTok Prime soon? Some of Amazon's new titles are being seen out in the wild. Amazon Product Opportunity Explorer has a new AI feature. These stories and more on today's Weekly Buzz.   We're back with another episode of the Weekly Buzz with Helium 10's VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level.   TikTok Tests Prime-Style Shopping Membership Service https://www.pymnts.com/commerce/ecommerce/2026/tiktok-tests-prime-style-shopping-membership-service/ Amazon Seller Central News: Link your carrier accounts to Amazon Buy Shipping https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHUlRaNFNWV1FFRFRKN1dV See pending Amazon title changes here - https://sellercentral.amazon.com/myinventory/inventory/views/rlu Amazon Seller Central News: Understand testing, inspection, and certification requirements https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHRzdUVDNTMkFRRlBTQUtV Amazon Product Opportunity Explorer New Feature - Validate Product Ideas In episode 541 of the AM/PM Podcast and Weekly Buzz, Bradley covers: 00:39 - TikTok Prime? 02:50 - Search Query Performance Strategy 05:21 - Amazon Buy Shipping Update 07:45 - Amazon New Titles In Effect 11:58 - New Testing and Certification Requirements 13:10 - Schedule Amazon Review Requests 15:37 - Amazon Product Opportunity Explorer New Feature

“We ended up selling twenty-two thousand units that day.” How did two founders build a multi-million-dollar brush brand without outside investors?Lisa Jauregui and Paul Jauregui, Co-Founders of BK Beauty, join Matt Bertulli (CEO, Pela Case and Lomi) and Katy Mimiari (CEO, Caden Lane) to break down the affiliate marketing strategy that took a makeup brush brand from a living room operation to millions in sales. No outside funding. No paid influencer deals. Lisa built a beauty audience on YouTube for five years before BK Beauty launched. A brand focused entirely on brushes for years before expanding into new categories. That focus led the brand to handle twenty two thousand orders in a single day, all fulfilled in house. The conversation covers creator tiers inside TikTok Shop, and why margin matters more than almost anything else in ecommerce. Operators Titans is brought to you by AppLovin and Fulfil. Fulfil: The ERP built specifically for DTC and ecommerce brands, integrated with over 400 3PLs so your inventory, purchasing, and financials never fall out of sync. Ridge runs its entire operation on it. See why here: https://9ops.co/fulfil AppLovin: Get access to the Operators channel expansion playbook, online masterclass, and up to $5k in ad credits here: https://www.9operators.com/paid-growth. Or launch your ads today with our exclusive link: https://applovin.com/9operators. 

TikTok Shop is net live in Nederland. Je LinkedIn-feed staat vol met succesverhalen, iedereen roept dat je nú moet instappen en concurrenten lijken al onderweg. Maar is TikTok Shop echt dé volgende groeiversneller? Of is het vooral een extra verkoopkanaal dat alleen werkt als de basis van je merk al klopt?Vandaag duiken we in TikTok Shop. Wanneer is het een slimme keuze? Voor welke merken werkt het écht? En hoe zorg je ervoor dat het meer wordt dan een experiment, maar een structureel onderdeel van je marketing- en e-commercestrategie?Gast: Zoë Koedam, Programmatic & Paid Social MarketeerHosts: Jeroen Roozendaal, Daan Loohuis (Head of Strategy)Meer over deze aflevering: https://www.adwise.nl/stories/88-tiktok-shop-als-merkbouwer-en-verkoopkanaal.htmlVolg Adwise ook via:

Melissa Palmer inherited a wholesale beauty brand from her mother and rebuilt it into a nine-figure omnichannel business—with direct to consumer, Amazon, TikTok Shop, and more than 1,500 Ulta locations each playing a role in how OSEA Malibu finds and keeps customers. For more on OSEA Malibu and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

TikTok Shop se ha convertido en uno de los marketplaces con mayor crecimiento para vendedores de e-commerce. Sin embargo, abrir una tienda no garantiza las ventas. Detrás de los casos de éxito existe una estrategia que combina posicionamiento, optimización de listings, logística y generación constante de contenido. Oralia Rodríguez, especialista en ventas online, explica cuáles son los factores que realmente permiten escalar dentro de TikTok Shop y aprovechar el potencial de su algoritmo. Uno de los grandes diferenciales de TikTok Shop es que las ventas no dependen únicamente del tráfico que genera la propia tienda. La plataforma funciona impulsando el contenido mediante la viralidad, lo que permite llegar constantemente a nuevos compradores. "Hay mucha interacción de usuarios viendo productos en TikTok Shop y, como funciona por viralidad, si hay algún afiliado que trabaja para nuestra tienda, las ventas se disparan", destaca nuestra invitada. Por eso, trabajar con creadores de contenido puede convertirse en uno de los motores de crecimiento más importantes para cualquier negocio. Al momento de crear una tienda, Oralia recomienda evitar querer vender de todo desde el principio. Aunque TikTok Shop permite comercializar prácticamente cualquier categoría, especializarse ayuda tanto al algoritmo como a la percepción de los clientes: "Hoy puedes vender todas las categorías, como en Amazon. Es conveniente enfocarse en una sola categoría, porque eso te da formalidad y seriedad". Además, una tienda especializada facilita que la plataforma recomiende los productos al público correcto. Para Oralia, el éxito no depende del nicho elegido, sino de la ejecución. "No hay categoría mala dentro de TikTok Shop, sino que hay malos vendedores que hacen las cosas mal", asegura. En otras palabras, la diferencia suele estar en la estrategia de venta, la calidad de los anuncios y la optimización de la tienda mucho más que en el tipo de producto. A pesar del crecimiento de la plataforma, todavía existen muchos emprendedores que desconocen cómo funciona este canal de ventas. "Todavía hay empresarios que tienen mucho desconocimiento de este mundo de TikTok Shop", afirma nuestra experta. Esa falta de información representa una oportunidad para quienes comienzan ahora y están dispuestos a aprender antes que la competencia. En cuanto a la logística, TikTok ofrece dos alternativas principales. Para quienes recién empiezan, Oralia aconseja utilizar Fulfillment by Merchant (FBM), donde el propio vendedor prepara y despacha los pedidos. Sin embargo, cuando el negocio comienza a crecer, considera muy conveniente utilizar Fulfillment by TikTok: "Cuando mando los productos a sus almacenes tardan apenas tres días desde que ellos los reciben hasta que son publicados en mi tienda y te garantizan un 30% más de posicionamiento dentro de la plataforma con esos productos". Ese beneficio adicional puede marcar una diferencia importante en la visibilidad de los artículos. Además, TikTok Shop ofrece una estructura de costos competitiva frente a otros marketplaces. Oralia recalca que la plataforma comienza a cobrar almacenamiento recién a partir del segundo mes y que sus comisiones son inferiores a las de Amazon, Walmart o eBay, lo que permite conservar mejores márgenes para reinvertir en el crecimiento del negocio. Más allá del producto, Oralia resume su experiencia en cinco estrategias que considera fundamentales para escalar una tienda dentro de TikTok Shop. La primera consiste en ofrecer envío gratuito durante todo el año. La segunda es mantener promociones activas de forma constante. La tercera es crear combos de productos para aumentar el ticket promedio. La cuarta pasa por optimizar cada listing con fotografías de calidad, títulos y descripciones claras. Finalmente, la quinta estrategia consiste en trabajar con afiliados que ayuden a amplificar el alcance de los productos y generar nuevas ventas. Por último, también recuerda que TikTok Shop tiene algunas limitaciones respecto a otros modelos de negocio: "Lo único que no te permite TikTok es el modelo de Arbitraje, porque cuando te pide una factura debe ser de un distribuidor autorizado". Aun así, aclara que la plataforma resulta mucho más flexible que otros marketplaces en cuanto a los requisitos para comenzar a vender. Antes de invertir en inventario, también insiste en validar la demanda: "Cuando entras con productos nuevos, tienes que verificar primero si ese producto tiene rotación". Este paso permite reducir riesgos y evitar inmovilizar capital en productos que luego tendrán pocas ventas. Escalar en TikTok Shop no depende de tener miles de seguidores ni de encontrar un producto milagroso. El crecimiento llega cuando se combina una buena selección de productos, una logística eficiente y una estrategia constante de posicionamiento. Para quienes entiendan cómo funciona el algoritmo y aprovechen herramientas como los afiliados y Fulfillment by TikTok, la plataforma sigue ofreciendo una de las oportunidades más interesantes dentro del comercio electrónico actual. Instagram: @oraliaemaster TikTok: @oraliaemaster

“The new infomercial is TikTok shop.” Why did Ridge see 88% of its GMV Max lift happen outside of TikTok? Cody Plofker (CEO, Jones Road Beauty), Connor Rolain (Head of Growth, HexClad), and Connor MacDonald (CMO, Ridge) sit down to unpack how their brands are building profitable TikTok shop affiliate programs. The conversation opens with Cody's decision to step down as CEO of Jones Road. Connor MacDonald breaks down how Ridge structures affiliate incentives, generating 7,000 videos in a single month. He also shares a geolift study showing 88% of GMV Max lift landed off TikTok on Amazon and Ridge.com. The trio close by reverse engineering a TikTok shop brand, from price point to visual appeal. Powered By Motion Creative Benchmarks 2026 https://9ops.co/motionapp-creativebenchmarks2026 Proppel https://9ops.co/weareproppel Aftersell https://9ops.co/aftersell-mops Haus https://www.haus.io/operators NeonPixel https://9ops.co/neonpixel Richpanel https://9ops.co/richpanel-mops Operators Newsletter https://9operators.com/ 

No episódio de hoje do Kiwicast, recebemos Déborah Oliveira, mentora de afiliados especialista em lojas parceiras, com mais de R$7 milhões faturados e 60 mil alunos formados.Em abril de 2021, Déborah estava no pior momento da vida. Recém casada, falida, endividada e sem trabalho. Navegando pelo TikTok no meio da pandemia, viu uma mulher dizendo que ganhava R$15 mil por semana com a internet. Achou mentira. Entrou em contato para provar que era golpe. Comprou o primeiro curso chorando, em 12 parcelas deR$29,90, achando que estava jogando dinheiro fora.Resultado do primeiro mês: R$15 mil em 20 dias. Naquele momento disse para si mesma que nunca mais voltaria ao queera. O caminho não foi linear. Em 2023 faliu no digital. Quis impressionar o mundo e se perdeu. Voltou do zero pelasegunda vez, com filho recém nascido, descobriu as lojas parceiras no nicho de maternidade e se reergueu. Hoje é referência em Shopee, Amazon, Mercado Livre e TikTok Shop, ensinando pessoas anônimas a construírem renda real sem precisar aparecer e sem depender de audiência.No Kiwicast, ela falou sobre:●     Como fez R$15 mil em 20 dias comprando o primeiro curso chorando●     Por que faliu no digital em 2023 e como reconstruiu tudo do zero pela segunda vez●     Como transformar comissões de centavos em R$7 milhões com lojas parceiras●     Qual o primeiro passo para começar em afiliação sem audiência e sem aparecer●     O que significa "fingir até se tornar" na prática do dia a diaAprenda com quem vive o mercado digital na prática.Dá o play e deixe nos comentários qual foi o melhor insight que você tirou do episódio.Nosso Instagram é @Kiwify

How does an $8 Amazon product stay highly profitable? Today's guest reveals his wholesale strategy, European sourcing advantages, AI workflows, and resilient multichannel growth.   ► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft   Can an Amazon seller build a profitable business around products priced under $10? In this episode of the Serious Sellers Podcast, Bradley Sutton sits down with Ivan Komashinsky, the entrepreneur behind the U.S. distribution of Pedag Insoles and the Meltonian shoe-care brand. Ivan shares how he went from working at Microsoft to acquiring an established seven-figure e-commerce business—and eventually tripling its revenue. While Amazon remains Ivan's largest channel, his company has built a much broader operation through its own websites, independent retailers, regional distributors, Walmart, eBay, TikTok Shop, and Faire. Ivan explains how wholesale volume, strong supplier relationships, and European manufacturing allow Meltonian to maintain healthy margins on products selling for as little as $7.99. He also breaks down why managing inventory in-house makes sense for a business carrying thousands of SKUs across multiple sales channels. Ivan also reveals how his team uses Helium 10 tools such as Cerebro and Magnet to rank for valuable non-branded keywords and develop new products based on customer demand, competitor gaps, and search behavior. More recently, he has been using the Helium 10 MCP through Claude to investigate declining product sales, analyze trends, and explore profitability, traffic, conversion rates, keyword rankings, and advertising performance through natural-language conversations. From building authority on Reddit to getting started with wholesale through Faire, trade shows, and industry associations, Ivan offers a practical roadmap for creating a more resilient e-commerce business. His story shows that success does not always require expensive products or a business built entirely around Amazon. With the right sourcing, volume, distribution strategy, pricing policies, and willingness to adapt, even a traditional brand can unlock new growth opportunities. In episode 758 of the Serious Sellers Podcast, Bradley and Ivan discuss: 00:00 - Introduction 03:27 - Buying An Established Seven-Figure Online Business 06:22 - Growing Pedag And Acquiring Meltonian 07:33 - Building A Diversified Multichannel Sales Business 09:59 - Expanding A Traditional Brand Into Sneakers 11:05 - Finding New Products Through Market Demand 12:25 - Making An Eight-Dollar Product Highly Profitable 15:29 - European Sourcing And In-House Inventory Management 20:01 - Ranking For Valuable Non-Branded Amazon Keywords 22:26 - Using Helium 10 Tools And MCP 27:00 - Building Brand Authority Through Reddit 28:26 - Expanding Into Wholesale Through Faire 31:24 - Protecting Retail Margins With MAP Pricing 32:38 - Live Meltonian Sneaker-Cleaning Product Demonstration

If TikTok can sell out your entire spring inventory in seventy-two hours in January, what does that mean for your 'seasonal buying calendar'? Neil Twa breaks down the seismic shifts TikTok Shop is causing in ecommerce. With over two decades of experience, Neil has seen retail cycles evolve, but the current disruption is unprecedented. He shares insights from a boutique operator running a women's apparel brand, doing $30,000 to $40,000 a month, who faced this exact challenge. Neil offers three actionable moves: shrink your initial buy, shorten your reorder cycle, and adapt to the new demand signals. This episode is a must-listen for sellers at every level, navigating multiple channels like Amazon and TikTok. Ready to implement with us? Join the Voltage Business Builders cohort at voltagedm.com?utm_source=rss&utm_medium=show_notes&utm_campaign=ep337 See your Amazon numbers in one place and protect your margins with Caiman Data at voltagedm.com: https://voltagedm.com?utm_source=rss&utm_medium=show_notes&utm_campaign=ep337&learn_mcp=1

Subscribe to DTC Newsletter - https://dtcnews.link/signupMelissa Dusendang ran a summer contract at SheFit to "manage the chaos" for one marketing director. She never left. Years later she runs ecommerce and operations, and her actual job is stopping the company from lying to itself with its own data.If you own the P&L, the dashboard, or the customer experience, this one is for you. Melissa sits in the finance meeting thinking about how a tax decision hits checkout, and in the marketing meeting thinking about which numbers are secretly inflated. She calls it being a puzzle person. Eric calls her a silo obliterator.Why TikTok Shop can quietly wreck your new-versus-returning customer math. Masked and missing emails on marketplace orders mean Shopify can count repeat buyers as new, so "we 2x'd new customers" can really mean you gave existing customers a discount.The attribution question to ask before anyone reports a ROAS or MER number, so two teams aren't arguing about goals while measuring different things.How SheFit found its best-selling ad hooks inside customer reviews and comments, and why phrases like "my boobs don't move" outperform copy the team writes.The Emerge Sports Bra story: how customer comments drove a custom-strap design (skinny straps on smaller sizes, wider straps on larger sizes) that sold out on launch.Why real women feeling the "aha moment" when they lift the straps is SheFit's top new-customer acquisition move, run through micro-influencers and ambassadors instead of a gym-only ad.Her honest read on TikTok Shop: better customer control than Amazon, but a margin eroder that can turn a premium brand into a "always on sale" brand.Who this is for: Ecommerce and ops leaders, founders wearing five hats, CX and community managers, and anyone trying to get finance, marketing, and product to agree on what the numbers mean.What to steal: Pull your own review and comment language and use it as ad copy verbatim. Before your next growth review, write down which attribution model each number is using. And check whether your marketplace orders are inflating your new-customer count.Timestamps:0:00 Why TikTok Shop metrics can be misleading5:18 Breaking down silos across ecommerce teams10:01 Why customer language beats marketing copy15:09 Building products from customer feedback23:21 Using AI and social listening for better decisionsSubscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Chain Reactions is Back: TBPN isn't the only game in town.The first live marketing talk show goes under the hood of the growth machines running frontier tech. No hype, no founder worship, just marketers who have done the work telling you what they actually see.​Every other week, a rotating crew goes live to decode the moves everyone in marketing is quietly talking about, break down a real product in real time, take hard sides on a hot take that matters, and put their own instincts under pressure with no time to hide behind a framework.​The first one pulls the curtain back on Myosin itself. Blake gets into where the company is headed and what's happening behind the scenes. Matt breaks down HiveMind and how we're building AI-enabled GTM systems from the inside.​This is Chain Reactions, reborn as the show from marketers, for anyone who wants to understand marketing better, without the BS hype.

• *Fiverr* Launch your TikTok Shop w/ an expert → https://bit.ly/TikTokShopFiverr• *Printify* (Print on Demand Fulfillment) → https://bit.ly/POD_Printify//

Sean Stone of Spillover Commerce joins Mike to explain why most Amazon sellers fail when they try Meta ads and the fix: anchor your first campaign to a real event, not a generic sale. They break down a live case study: a Father's Day push that turned $8K in ad spend into $38K in sales for a brand whose Shopify site normally got 10 visitors a day. Topics include the offer ingredients you need, reverse-engineering winning ads from the Facebook Ad Library, avoiding creative fatigue, and building a year-round holiday calendar for your product. We'll see you in The PPC Den!

hat does it really take to build a business that goes viral—and lasts? This week on Dreams In Drive, Rana Campbell sits down with Brandon Castaneda, Founder and CEO of EZ Bombs, to share the story behind one of the fastest-growing food brands in America. From hand-rolling products in his mom's kitchen to becoming one of TikTok Shop's top food brands and expanding into Walmart stores nationwide, Brandon shares the lessons behind the headlines. Together, they discuss innovation, persistence, navigating explosive growth, learning from failure, and why solving a real problem is the key to building a lasting business. If you've ever wondered whether your setbacks are actually preparing you for your breakthrough, this conversation is for you. In this episode you'll learn: • How EZ Bombs was born from a family recipe • The power of borrowing ideas from different industries • What it takes to scale after going viral • Why previous failures prepared Brandon for success • How to know when to pivot—and when to persevere

The deadline for Amazon title updates is fast approaching. Walmart announces negative targeting, and AI images must now be tagged in the metadata. We're back with another episode of the Weekly Buzz with Helium 10's Manager of Education and Strategy, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level.   Amazon Seller Central News: Updates to improve your product titles begin on July 27 https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHV0NZOTdDTktSR0pHQzlW   Helium 10's New Bulk Optimize Titles feature inside the Listing Builder tool lets sellers quickly generate, review, and sync updated Amazon titles and item highlights across multiple listings. It also helps preserve important keywords that Amazon's automated suggestions may remove.   Watch Bradley's full step-by-step training at http://h10.me/bulktitles   Walmart is launching negative keyword targeting for all Sponsored Products advertisers on July 29, giving sellers more control over irrelevant search terms, ad spend, and campaign performance.   Amazon Seller Central News: Add to existing variation families from the Add Products page https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHWUpSM0Q3SkVBNFpMVkE5   Amazon Ads News: Brand+ and Performance+ expand AI, keep advertiser control https://advertising.amazon.com/en-us/resources/whats-new/brand-plus-and-performance-plus-expand-ai/ Amazon Seller Central News: You must now tag AI-generated people in listings and A+ content https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHR0Y1MkJCWkdGSjgyR0oy Amazon MCF Discount for TikTok Shop Orders Amazon Multi-Channel Fulfillment is offering 35% off standard and expedited fulfillment rates for eligible U.S. TikTok Shop orders for 12 months. Sellers can also connect MCF to TikTok Shop through Helium 10 to streamline fulfillment and manage inventory more efficiently. Lastly, Amazon Multi-Channel Fulfillment is offering 35% off standard and expedited rates for eligible U.S. TikTok Shop orders for the next 12 months. Learn more at http://h10.me/accelerate and use coupon code heliumsellerscomp   In episode 539 of the AM/PM Podcast and Weekly Buzz, Carrie covers: 00:00 - Introduction 00:43 - New Amazon Title Requirement Deadline Approaching 02:14 - New Feature Alert Bulk Upload Titles and Item Highlights 05:30 - Walmart Announces Negative Targeting 07:00 - Now You can Easily Add to Existing Variations 08:14 - 10 New Brand+ and Performance+ Ads Capabilities 09:42 - How to Find the Country of Origin of Amazon Sellers 11:41 - You Must Now Tag AI Generated Images in Metadata 13:25 - Amazon MCF Discount for TikTok Shop Orders  14:42 - Don't forget to sign up for Amazon Accelerate and Seller Cafe  

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley shares his proven strategy for doubling business growth by identifying and eliminating bottlenecks. He recommends conducting a time study to pinpoint where time is being consumed, then hiring specifically to relieve that constraint. Whether it's PPC management or product sourcing, freeing up the founder's time allows focus on growth opportunities like new product launches or expanding sales channels. Josh cautions against hiring roles that don't address the real bottleneck, drawing from his own costly mistakes, and notes that while AI can help, human oversight remains essential.Bullet Points:Strategy for doubling and accelerating business growthImportance of identifying business constraints or bottlenecksConducting time studies to pinpoint where time is being spentHiring specifically to relieve identified bottlenecksRole of AI in business operations and the need for human oversightCommon bottlenecks in ecommerce, such as PPC management and product sourcingThe cycle of identifying constraints, hiring for them, and focusing on growthCaution against hiring roles that do not address the main constraintImportance of ongoing attention and iteration in the hiring processBuilding a scalable and sustainable business through disciplined approachesTimestamps:00:00:00 Introduction to the Ecomm Breakthrough PodcastHost Josh Hadley introduces himself, his ecommerce background, and the podcast's purpose of sharing strategies for business growth.00:00:56 The Key to Doubling Your BusinessJosh reveals his number one strategy for rapid business growth: identifying and hiring for the main constraint or bottleneck.00:01:52 Identifying the Business BottleneckAn example of how a growing ecommerce business hits a bottleneck, such as PPC management consuming the founder's time.00:02:52 How to Find Your ConstraintJosh recommends conducting a two-week time study for yourself and your team to pinpoint where time is being spent.00:03:52 Solving the Bottleneck: Hiring vs. AIDiscusses two solutions for a constraint: hiring a person or using AI, emphasizing the need for human oversight with AI.00:04:50 Reinvesting Time into GrowthOnce a constraint is solved, the founder's freed-up time must be redirected toward new growth opportunities like product launches.00:05:46 The Evolution of a Business OwnerDescribes the ongoing cycle of identifying a new bottleneck, hiring to solve it, and reinvesting time into further growth.00:06:40 The Danger of Hiring for the Wrong RoleJosh shares personal examples of hiring for roles that were not the actual business constraint, which proved to be mistakes.00:07:38 A Real-Life Hiring DilemmaJosh recounts his decision between hiring a Director of HR versus a Director of Ecommerce by identifying the true constraint.00:09:36 Final Warning and ConclusionA final caution against hiring roles based on what other companies are doing instead of focusing on your own bottleneck.Links and Mentions:E-commerce Platforms:  "Shopify": "00:00:00"  "TikTok Shop": "00:00:00"  "Amazon": "00:00:00"  Business Concepts and Tools:  "Hiring for the Constraint": "00:00:56"  "Time Study": "00:02:52"  "AI Agents": "00:03:52"  Recommendations:  "Hiring Strategy": "00:09:36"  Call to Action:  "Share and Subscribe": "00:10:21"Transcript:Josh Hadley 00:00:00  Today, I'm going to share with you the best way I know how to double a business and help it grow even faster. Welcome to the Ecomm Breakthrough Podcast, I'm Josh Hadley. I've scaled my own ecommerce brand from 0 to 8 figures, and I'm actively building towards nine figures in sales. This podcast is where I document that journey and share the systems, the strategies, and the lessons learned in real time so that you can learn what actually matters and scale your own business. My name is Josh Hadley. First and foremost, I'm a man of faith. I'm a husband to a beautiful wife and the father of four children. I've been selling in the e-commerce space for over a decade now, doing over $20 million in annual revenue and multi-millionaire on Shopify, TikTok shop and Amazon. And I am also the host of the number one business strategy podcast for ecommerce entrepreneurs, which is Ecomm Breakthrough. So let's dive into how I would double or grow a business. What is this magic trick that I'm saying that, hey, this is the exact best way that I know how to grow a business the fastest.Josh Hadley 00:00:56  And that simply comes down to hiring for the constraint of the business. Nothing more and nothing less. And I'm going to talk about why this is so important, because ultimately, every business at every part of its pathway is going to hit a constraint. This is also referred to as the bottleneck for a business where, you know, things are flowing, flowing, flowing until you get to the bottleneck. And then it just seems like things really slow down. Now let's talk about like what is the true constraint? Like, let's give you some ideas. When I say constraint to the business, I want to give you a few examples of what that actually looks like in an e-commerce perspective. And then we're going to talk about why hiring is the solution to that. Or it could also be AI by the way. So let's talk about that and how I'm going to basically relieve the bottleneck of the business and point it in a different direction. So let's talk about this. A new e-commerce entrepreneur that gets started on Amazon and finds some initial success.Josh Hadley 00:01:52  First and foremost, you've got to go find some products. You got to go source those products. You got to then get them launched up on Amazon. And then you need to manage those products and make sure that they're successful. Well, if you can continue to do that, rinse and repeat Time and time again. Eventually, it's going to get to a point in time where the founder is no longer able to do everything themselves, and ultimately, the bottleneck will reveal itself in whatever processes in the business takes the most time and is the most labor intensive. So let's for a hypothetical situation. Let's say PPC is the constraint. In this case, the business owner has launched product after product after product. They found really good opportunities, but then PPC just continues to suck up more and more and more of their time. So much so that now they spend less time coming out with new products, because what used to be only a few hours a week has now turned into 20 or 30 hours of their week.Josh Hadley 00:02:52  Just trying to manage and optimize PPC campaigns and day partying, and staying up to date with the latest and best practices on PPC. So if that's the case, and how do you reveal where your time is going? Go back and take a look at my two week time study. This is how you identify the bottleneck of the business by actually going through the processes, understanding where your time is going, and this applies to you and your team if you have an existing team. They should all be doing this time study. That's how you're going to reveal where the bottleneck in the business truly sits. So let's say we're going to go solve for this bottleneck. I've got two possible solutions. I can eit...

e.l.f. just launched an entire haircare line with products priced at $10 or less, and most of the industry is talking about the products themselves.We're talking about what this launch actually means.In this episode, Cyd and David unpack why e.l.f.'s move into haircare is a warning sign for the salon industry, what happens when massive consumer brands decide they no longer need hairdressers to sell products, and why the traditional retail model may be reaching a breaking point.From Target shelves and TikTok Shop to affiliate sales and consumer trust, this conversation goes far beyond shampoo. It's about the future of retail, the changing role of the hairdresser, and why competing on products alone may no longer be enough.If you've ever wondered why clients are buying more products than ever but less of them from salons, this episode is for you.

Want to launch a premium, high-margin consumable brand and work with us to bring it to market? Get on the waitlist for our next cohort: ► Capitalism.com Bootcamp: https://capitalism.com/bootcamp I sat down with Djamel, the co-founder of Organifi, who grew a superfoods brand from $1 million to $100 million in about four years. We break down exactly how it happened: a premium, high-margin product, affiliates paid 75% commissions when the rest of the industry paid 5%, customer data poured into Facebook ads, and the team and systems that turned a scrappy launch into a nine-figure business. None of this was an accident. It was manufactured, and you get the whole playbook. (0:00) The $1M to $100M question, with Organifi's co-founder (1:00) Where it started: Drew Canole and the done-for-you green juice (3:00) Going out of business: the data-driven Hail Mary launch (4:00) The decision that set them apart: making it actually taste good (6:00) Sold out in three days, and presales became a crowdsourced capital raise (7:00) Building the whole thing on Infusionsoft, before Shopify existed (8:00) The takeaway so far: build a small audience and aim for a $10K launch (9:00) The first million saves the company, then the audience taps out (11:00) ClickBank comes calling: first supplement, and the launch that blew up (14:00) Influencer marketing before it had a name, and the TikTok Shop parallel (15:00) The 75% commission unlock: pay affiliates like digital, win on the back end (17:00) How aggressive commissions took them to $5 million (18:00) Turning customer data into Facebook ads that scaled them toward $20 million (20:00) Why did everything work? The numbers made sense (22:00) Why margin matters: build a premium brand and race to the top (23:00) The hate for a $70 greens powder, and why premium customers are easier (25:00) Building the movement: community as the premium moat (29:00) From $20 million to $100 million: becoming a real operational business (30:00) Stacking traffic channels, and the podcast-ad advice that opened a new one (33:00) The systems behind the scale: EOS, OKRs, KPIs, and dashboards (34:00) Becoming a leader: from wrecking ball to human (37:00) The two hires that mattered most: his CMO and COO (41:00) Incentive plans: phantom stock valued against the future goal (44:00) Walking away from capital three times, and the "bladder rule of finance" (46:00) The chaos behind the scenes: algorithm swings, lost influencers, tight cash (48:00) Exiting without selling: replacing himself, burnout, and rediscovery (50:00) His $1M-to-$100M playbook: data, team, problem-solving (52:00) The belief you have to manufacture (55:00) Why the entrepreneur bug never leaves DISCLAIMER: The information contained on this podcast and the resources available for download/viewing through this podcast for educational and informational purposes only.

Most brands are still buying ad space…the smartest ones are building an army instead. In this episode, Nik shares his recent conversation from the Social Commerce Summit in NYC, where he and Heatmap.com's Dylan Ander dig into exactly what's working in social commerce and creator marketing right now. Nik breaks down why the best brands have stopped treating creators like a media buy and started industrializing them, building real, commission-based "creator armies" the same way Comfort scaled with the now-famous Hudson Method. He unpacks his concept of persona mapping and persona maxing, why YouTubers and vloggers specifically outperform every other creator type on paid, and gets brutally honest about his own celebrity brand flops to explain why most celebrity brands don't survive past day three. For brands doing $3–10M a year without a nine-figure budget, Nik lays out a practical playbook: parallel-path your creator and paid funnel strategy, feed winning ad angles back to creators (and vice versa), and find your product's exact price "sweet spot" for TikTok Shop before you scale spend. If you're trying to figure out where your next dollar of creator marketing budget should actually go, this episode is as tactical as it gets. --- Tatari helps brands run TV like a modern performance channel. Unlike most platforms that focus only on programmatic CTV, Tatari gives marketers access to all of TV - linear, streaming, programmatic CTV, and direct publisher inventory - in one platform. By combining premium inventory with transparent reporting and outcome-based measurement, Tatari lets growth teams evaluate TV the same way they evaluate paid search or paid social. The result: more control, better reach, and TV spend that can actually be tied back to business results. Learn more at ⁠tatari.tv/limitedsupply⁠. --- Want more DTC advice? Check out the⁠⁠⁠⁠⁠⁠ Limited Supply YouTube page⁠⁠⁠⁠⁠⁠ for more insider tips. And if you're looking for an instant stream of on-demand DTC gold, check out the⁠⁠⁠⁠⁠⁠⁠ Limited Supply Slack Channel⁠⁠⁠⁠⁠⁠⁠ for Nik's most unfiltered, uncensored thoughts. Check out the Nik's ⁠⁠⁠⁠⁠⁠⁠DTC newsletter⁠⁠⁠⁠⁠⁠⁠ Follow Nik on Twitter:⁠⁠⁠⁠⁠⁠⁠⁠ https://www.twitter.com/mrsharma

TikTok dejó de ser únicamente una plataforma de entretenimiento para convertirse en uno de los canales de venta con mayor crecimiento dentro del e-commerce. Gracias al Live Selling, hoy cualquier emprendedor puede mostrar sus productos en tiempo real, interactuar con potenciales compradores y cerrar ventas mientras transmite. Nolbelis Romero, especialista en e-commerce y Live Selling, explica por qué este modelo está ganando terreno frente a otros marketplaces y cómo aprovecharlo para construir un negocio rentable. Una de las principales diferencias entre TikTok Shop y otros canales de venta, como Amazon, es la posibilidad de construir una comunidad alrededor de la marca. Mientras que en un marketplace tradicional el cliente suele recordar el producto antes que al vendedor, TikTok permite desarrollar una relación mucho más cercana con la audiencia: "A diferencia de Amazon, en TikTok Shop puedes tener acceso a que mucha gente nueva te conozca y puedas crear una comunidad. En Amazon nadie sabe el nombre de mi tienda". Esa comunidad se convierte en un activo que puede impulsar las ventas cada vez que se realiza una transmisión en vivo. Además, el crecimiento puede acelerarse a medida que aumenta el equipo de ventas. Nolbelis comenta que cada transmisión representa un nuevo canal comercial funcionando en simultáneo: "Si tengo 5 personas que estén haciendo streaming al mismo tiempo son 5 canales de venta en uno". En lugar de depender de una única tienda, el negocio puede multiplicar su alcance gracias a diferentes presentadores vendiendo al mismo tiempo. Otro aspecto que facilita comenzar en TikTok Shop es la baja inversión inicial. Para reducir el riesgo, Nolbelis trabaja con productos provenientes de liquidaciones, lo que le permite ofrecer precios competitivos sin realizar grandes desembolsos: "Tomamos muchos productos de liquidaciones, lo que hace que el monto para comenzar no sea tan alto y mis precios pueden ser bajos". Esto convierte al Live Selling en una alternativa accesible para quienes desean validar productos antes de realizar inversiones mayores. La rentabilidad también puede ser superior a la de otros marketplaces. Según Nolbelis, los costos operativos de TikTok Shop permiten conservar mejores márgenes. "La ganancia con TikTok Live es mayor que con Amazon, teniendo un margen del 13 por ciento, sabiendo que los fees son mucho más económicos que en Amazon", afirma. Esa diferencia puede representar una ventaja importante para negocios que trabajan con productos de ticket medio o bajo. Cuando la estrategia funciona, los resultados pueden ser muy rápidos. Nolbelis asegura que algunos de sus eventos de Live Selling generaron un volumen de ventas muy difícil de conseguir en otros canales: "Hemos tenido Lives que nos dieron 500 órdenes de compra". Más allá de estos casos puntuales, el potencial del formato demuestra que una transmisión bien ejecutada puede convertirse en una poderosa herramienta comercial. Uno de los mitos más frecuentes es pensar que hace falta invertir grandes sumas en publicidad para lograr alcance. Sin embargo, la experiencia de Nolbelis fue diferente: "Hice publicidad solamente en dos Lives y fueron los que me dieron peores resultados". Aunque reconoce que cada negocio puede obtener resultados distintos, sostiene que el algoritmo de TikTok tiene una gran capacidad para mostrar las transmisiones a personas nuevas sin depender exclusivamente de anuncios pagos. Tampoco considera que la cantidad de seguidores sea una barrera de entrada. "No necesitas muchos seguidores para vender. Yo no llego a los 6 mil seguidores y tengo buenas ventas, porque, a diferencia de Instagram, TikTok te trae gente nueva", atestigua nuestra invitada. Este es uno de los grandes diferenciales de la plataforma: el contenido puede llegar constantemente a usuarios que todavía no conocen la marca, ampliando las posibilidades de conseguir nuevos clientes en cada transmisión. Ese alcance orgánico es precisamente una de las mayores fortalezas de TikTok: "El alcance que tiene TikTok en comparación con otras plataformas es mucho mayor y rápido". Mientras otras redes sociales dependen cada vez más de la publicidad para mantener la visibilidad, TikTok continúa ofreciendo oportunidades para que pequeños emprendedores compitan en igualdad de condiciones con marcas mucho más grandes. El Live Selling no consiste únicamente en vender productos frente a una cámara. Se trata de construir una comunidad, generar confianza y aprovechar un algoritmo que sigue premiando el contenido en vivo. Para quienes buscan diversificar sus canales de venta, TikTok Shop representa una oportunidad para llegar a nuevos clientes, validar productos rápidamente y crear una marca que trascienda el marketplace tradicional. TikTok: @nolbelisromero

“I don't think our ads are any better.” Why are Meta click-through rates rising while conversion rates keep falling? Connor MacDonald (CMO, Ridge), Cody Plofker (CEO, Jones Road Beauty), and Connor Rolain (Head of Growth, HexClad) unpack why Meta ad performance has quietly shifted across ecommerce accounts. They break down Ridge's new chains launch and the merchandising lessons behind it, and debate whether TikTok Shop's affiliate program matters more than its storefront. Meta CPMs and click-through rates keep climbing across DTC accounts, even as conversion rates fall. The hosts respond with the exclusion settings and bid multipliers they are testing to fight back. From there, the conversation turns to Ridge's chains launch and the pricing lessons behind it. Powered By Motion Creative Benchmarks 2026 https://9ops.co/motionapp-creativebenchmarks2026 Richpanel https://9ops.co/richpanel-mops Aftersell https://9ops.co/aftersell-mops Haus https://www.haus.io/operators NeonPixel https://9ops.co/neonpixel Operators Newsletter https://9operators.com/ 

Live-Shopping galt hierzulande lange als gescheitert – doch jetzt kommt das Format mit Wucht zurück. In Asien läuft längst ein Drittel des E-Commerce darüber, in Deutschland fängt der Markt gerade erst an. Die spannende Frage: Welche Strategie steckt dahinter, und was braucht es, um erfolgreich zu sein? Auf der K5 spricht Joel mit zwei Perspektiven, die sich perfekt ergänzen: Saskia Meier-Andrae, Geschäftsführerin von eBay, die Live zu ihrem Herzensthema gemacht hat, und Karo Junker de Neui von eTribes und dem Kassenzone-Podcast, die die Modelle der einzelnen Player nebeneinanderlegt. Wir sprechen darüber, warum Saskia Live-Shopping „QVC auf LSD“ nennt, wie eine Uhr ab einem Euro für 92.000 Euro weggeht, wie sich eBay, TikTok Shop und Whatnot strategisch unterscheiden, wie man Händler zu Live-Stars macht – und warum Live ausgerechnet der Gegenpol zu Agentic Commerce ist. Du erfährst... …wie eBay Live-Shopping die Zukunft des E-Commerce revolutioniert. …welche Strategien und Erfolgsfaktoren hinter Live-Shopping stehen. …warum Authentizität und Community bei eBay im Fokus stehen. __________________________ ||||| PERSONEN |||||

Send us Fan MailAn ecommerce marketing funnel shows how traffic moves through awareness, conversion, retention, and repeat sales. This video covers DTC marketing strategy, Meta ads, Google ads, UGC, affiliate marketing, email, and SMS. It shows how brands can reduce website drop-off, improve store conversion, and turn more visitors into customers.Stop paying for traffic that leaves without buying, get a full ecommerce growth plan built around the funnel and conversion gaps costing the brand sales: https://bit.ly/4jMZtxu#EcommerceMarketing #EcommerceSales #DTCMarketingWant free resources? Dowload our Free Amazon guides here:Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusPAmazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps00:00 - Why Ecommerce Customers Leave Before Checkout00:49 - Amazon Ads vs. Ecommerce Marketing Channels01:43 - How the Ecommerce Marketing Funnel Works02:10 - Building Awareness With Paid and Organic Traffic02:41 - Moving Shoppers From Awareness to Consideration03:10 - Using UGC and Affiliate Marketing for Sales03:44 - Turning Website Visitors Into Paying Customers04:29 - How Email and SMS Create Repeat Buyers05:44 - How Customer Advocacy Drives Referral Sales07:20 - Where New Ecommerce Brands Should Start08:11 - Building Ads for Consideration and Conversion09:36 - Finding Competitor Ads in Meta Ad Library11:13 - Why Landing Pages Convert Better Than Homepages12:57 - Testing Short and Long Ecommerce Ad Formats14:28 - Landing Page Clicks and Ecommerce Conversion15:56 - Choosing Text, Image, and Video Ads16:56 - Finding Competitor Keywords for Google Ads17:50 - Amazon ICAP Funnel vs. Ecommerce Funnel19:03 - How Customer Advocacy Restarts the Funnel-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Helium 10 releases a super-powerful MCP that will revolutionize the way you manage your Amazon accounts. New data shows that AI and Alexa for shopping have not decreased the number of people using the Amazon search bar to enter keywords.   We're back with another episode of the Weekly Buzz with Helium 10's VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Helium 10's new MCP is changing the way Amazon sellers research, analyze, and take action on marketplace data by connecting Helium 10 directly with AI tools like Claude and ChatGPT. Now available to Diamond and above users, the Helium 10 MCP lets sellers ask natural-language questions and instantly pull insights from tools like Black Box, Cerebro, Brand Analytics, Keyword Tracker, and Helium 10 Ads, without manually downloading reports or switching between multiple dashboards. In this episode, Bradley Sutton shows how sellers can uncover product opportunities, analyze competitor keyword rankings, review historical Brand Analytics and Cerebro data, and build smarter advertising strategies in minutes instead of hours. For more Helium 10 MCP strategies, skills, and advanced seller workflows, follow Bradley on Instagram: https://www.instagram.com/serioussellerspodcast/ and follow Bradley Sutton on LinkedIn: https://www.linkedin.com/in/h10bradley/   TikTok Shop Bans AI Voices From Live Commerce Streams: Violations Now Dent Account Health Score https://www.techtimes.com/articles/320624/20260715/tiktok-shop-bans-ai-voices-live-commerce-streams-violations-now-dent-account-health-score.htm New Data Proves Amazon Keyword Searches Have NOT Been Replaced by Alexa! Bradley Sutton breaks down a new Helium 10 research study analyzing whether Rufus, now Alexa for shopping, has significantly changed how shoppers search for products on Amazon. Despite the growing conversation around AI replacing traditional keyword search, the data shows that Amazon search volume, clicks, and conversion behavior have remained largely consistent from 2024 through 2026, with no major shift away from keyword-based shopping. While Alexa for shopping may be useful for product discovery when shoppers are unsure what they want, Bradley explains that most buyers still use the search bar when they already know what they are looking for, making keyword research and listing optimization just as important as ever. The key takeaway: sellers should not ignore Rufus/Alexa for Shopping optimization, especially for listing questions and product-page interactions, but traditional keywords are far from dead. To see the full breakdown and data behind this study, read Bradley's full blog here: https://www.helium10.com/blog/breaking-news-amazon-keyword-search-is-alive-well/ Amazon Seller Central News: Use new pallet delivery ship option for your business customers https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHRDhCQUg1UlkyV1hGQkE1 New Feature Alert! Helium 10 now shows Keyword Tracker data directly on Amazon product pages via the Chrome extension. View search volume, organic and sponsored ranks, and track products or competitors instantly without leaving the page.   Amazon has released the session lineup for Amazon Accelerate 2026, happening this September in Seattle, and Helium 10 will be there with Bradley Sutton speaking on stage, Carrie attending, and a booth for sellers to visit. Sellers can register at h10.me/accelerate using their Seller Central account and use discount code heliumsellercomp to save on the regular ticket price. If you're attending, make sure to stop by the Helium 10 booth and take advantage of Amazon's Seller Cafe for help with account or support issues that have been difficult to resolve.   In episode 537 of the AM/PM Podcast and Weekly Buzz, Bradley covers: 00:00 - Introduction 00:46 - Helium 10's MCP Is Now Live! 10:28 - TikTok Shop Bans AI Voices 12:14 - New Data Proves Amazon Keyword Searches Have NOT Been Replaced by Alexa! 20:46 - You Can Now Ship Pallets To Customers! 21:48 - New Way To Track Keywords On Amazon Listings 23:59 - Amazon Accelerate Discount Code

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley shares his predictions for the future of e-commerce over the next decade. Drawing from his experience scaling a brand to eight figures, he analyzes Amazon, TikTok Shop, Shopify, and AI-driven commerce. Josh advises entrepreneurs to master one platform before expanding, build creator relationships through TikTok Shop, leverage Shopify for brand ownership, and prepare for AI-powered shopping experiences. He emphasizes that rising competition, increasing ad costs, and the growing importance of brand trust will define the future landscape of e-commerce.Bullet Points:Current landscape and future predictions of e-commerce platformsDominance and evolving competition on AmazonChallenges and opportunities presented by TikTok ShopGrowth and significance of Shopify for independent e-commerceImpact of AI and agent commerce on shopping experiencesImportance of building a strong foundation on one platform before expandingStrategies for managing Amazon operations and team buildingRole of creator partnerships in driving sales and brand loyaltySequential approach to scaling e-commerce businessesEmphasis on content distribution for brand visibility and engagementTimestamps:00:00:00 Introduction to E-commerce PlatformsThe speaker introduces the main topics of the episode: Amazon, TikTok Shop, Shopify, and the future of AI in e-commerce.00:00:55 The Current Noisy E-commerce LandscapeA discussion on how the e-commerce world has become noisier, with Amazon's dominance being challenged by new platforms and strategies.00:02:56 Amazon's Future: Dominance and ChallengesPrediction that Amazon will maintain its dominance with faster shipping but will see increased ad costs and competition from overseas sellers.00:05:03 The Evolution of Amazon's AlgorithmThe speaker predicts Amazon's keyword-driven ranking algorithm will be replaced by a more conversational, AI-driven search, eliminating traditional page rankings.00:06:00 Predictions for TikTok ShopTikTok Shop is predicted to be a challenging platform for profitability, with rising fees and a shift towards paid reach.00:08:17 The Enduring Importance of CreatorsWorking with content creators will become even more crucial for building brand trust in an increasingly AI-driven world.00:08:17 Shopify's Continued DominanceShopify is expected to become the undisputed king for independent e-commerce websites, integrating with AI and social commerce platforms.00:11:17 The Future of AI and Agent E-commerceAI will transform shopping with personal assistants, making brand integrity and trust more important than ever for consumer purchasing decisions.00:14:08 Where to Focus Your EffortsThe speaker outlines his business strategy, recommending entrepreneurs master one platform, like Amazon, before expanding to others.00:16:01 The Sequential Approach to GrowthA step-by-step guide: master a platform, build a team, then focus on TikTok Shop to build creator relationships.00:18:02 Unlocking Shopify and Driving TrafficAfter mastering creator relationships, entrepreneurs can effectively unlock Shopify's potential by knowing how to drive traffic through affiliates and paid ads.00:20:04 Integrating Agent Commerce and ContentAgent commerce is the final step, focusing on content distribution and building brand trust to rank in large language models.00:22:25 A Roadmap for EntrepreneursAdvice for entrepreneurs to focus on one sales channel until reaching $5 million, build a team, and then expand sequentially.00:24:19 Conclusion: Focus and Proper SequencingFinal advice to avoid distractions by focusing on one initiative at a time to achieve faster and more sustainable growth.Links and Mentions:Tools and Platforms  "Amazon": "00:00:00"  "TikTok Shop": "00:00:00"  "Shopify": "00:00:00"  "AI and Agent eCommerce": "00:00:00"  Key Predictions and Insights  "Amazon's Future": "00:02:56"  "TikTok Shop's Profitability Challenges": "00:07:20"  "Shopify's Dominance": "00:09:17"  "AI's Impact on Shopping": "00:11:17"  Recommendations  "Focus on Amazon until you have a solid team": "00:15:08"  "Building relationships with creators": "00:16:57"  "Unlocking Shopify after establishing creator relationships": "00:19:04"  "Engaging with consumers through content distribution": "00:21:13"  Additional Notes  "Creator Gold Rush": "00:16:57"  "Affiliate Management": "00:19:04"  "Content Distribution and Engagement": "00:22:25"Transcript:Josh Hadley 00:00:00  Amazon, TikTok shop, Shopify, and even AI and agent eCommerce. These are all of the many topics that are surfacing to the top right now in all of the mastermind groups that I'm a part of. So if you're listening to this, which of these platforms should you actually be investing the majority of your time into? Which of these platforms actually deserve your attention? In today's episode, I'm going to be sharing my perspective, the platforms that I am actively focused on and why, and what my predictions are for e-commerce over the next decade. Welcome to the Ecomm Breakthrough Podcast. I'm Josh Hadley. I've scaled my own ecommerce brand from 0 to 8 figures, and I'm actively building towards nine figures in sales. This podcast is where I document that journey and share the systems, the strategies, and the lessons learned in real time so that you can learn what actually matters and scale your own business. My name is Josh Hadley. First and foremost, I'm a man of faith. I'm a husband to a beautiful wife, and I'm also the father of four children.Josh Hadley 00:00:55  I've been selling in the e-commerce space for over a decade, doing over $20 million annually and doing multi millions in revenue on TikTok. Shop, Shopify and Amazon. And I am also the host of the number one business strategy podcast for ecommerce entrepreneurs, Ecomm Breakthrough. There is so much noise going on right now in the world of e-commerce, and frankly speaking, I feel like it's noisier over the last couple of years than it ever has been in the past. To be honest with you, from about 2015 to maybe about 2023, the only thing you would hear from people is Amazon and Amazon. Amazon. And then we would always wish that Walmart would actually be a serious player in the e-commerce space. But frankly speaking, Walmart never really got their act together. There are some people that are doing well on Walmart. But you know, from my perspective, in any test that we've continued to run, is that like the market just simply is not worth the time investment over there. So with that being said, right now, we are living in just like an extremely noisy period of time for e-commerce.Josh Hadley 00:01:54  And what we heard was many people succeeding on Amazon from about 2015 to about 2023. But then like there has been a massive shift and I believe that it started around the year 2023. This is where the Amazon algorithm really started to break down. For a lot of the brands that were early adopters to Amazon, and it's not that Amazon magically changed their algorithm or things like that, but Amazon has been heavily recruiting overseas sellers ...

There's never been a better time to build an e-commerce brand.Brian Blum has worked with 87+ brands at his agency Nibble, and now he's doing it himself. In this episode, he shares the exact playbook he's using to launch Steady, his newest brand in the nervous system gummy industry. From Meta ads and TikTok Shop to Amazon and retail, Brian breaks down what it really takes to build a best-in-class consumer brand from scratch.If you're ready to build your own brand, this one is for you.Enjoy the episode!As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.--------------------Make ads that win (without getting lucky): https://motionapp.comTurn your customer support into a revenue engine: https://www.richpanel.com/--------------------WANT FREE GAME? Or just have a question for Brian & Alex?Submit your questions here: www.marketingexamined.com/podcastOR email us at podcast@marketingexamined.com--------------------WATCH THE PODCAST ON YOUTUBE:For full video versions, and short highlights of every episode, head tohttps://www.youtube.com/@marketingexamined?sub_confirmation=1NEWSLETTER:For growth playbooks, deep dives, and marketing case studies, get subscribed atwww.marketingexamined.com--------------------Follow Alex & Brian on Twitter and IGwww.twitter.com/@alexgarcia_atxwww.twitter.com/@brian_blum1

Recorded live at Cannes, this episode explores the shift from surface-level ad efficiency to true business effectiveness in a hyper-fragmented media landscape. VaynerX's Jon Morgenstern delivers a masterclass on navigating the creator economy, leveraging YouTube's cross-screen dominance, and using common-sense attribution to cut wasteful ad spend without harming the bottom line. Key Highlights

Is TikTok Shop the golden ticket for Amazon FBA sellers, or just another shiny object? Neil Twa dives into the frenzy around TikTok Shop, sparked by a Wall Street Journal article highlighting retailers of all sizes flocking to the platform. But here's the kicker: many operators are getting it wrong. Neil shares insights from a conversation with a $40,000-a-month home goods brand in his portfolio. They're solid on Amazon, but TikTok Shop isn't just a plug-and-play solution. Neil breaks down three critical moves every seller needs to consider before jumping in. It's not just about listing products; it's about understanding margins, making informed decisions, and managing time effectively. Whether you're just starting or scaling to $1M+ a month, this episode of The High Voltage Business Builders Podcast will help you navigate the TikTok Shop hype with clarity and strategy. Ready to implement with us? Join the Voltage Business Builders cohort at voltagedm.com?utm_source=rss&utm_medium=show_notes&utm_campaign=ep322 See your Amazon numbers in one place and protect your margins with Caiman Data at voltagedm.com: https://voltagedm.com?utm_source=rss&utm_medium=show_notes&utm_campaign=ep322&learn_mcp=1

James and Robert are back with another episode of The Double Cleanse, and this week they're in FULL RANT MODE… they're unleashing it all. After celebrating Marc Jacobs Beauty's comeback with gorgeously packaged products, James goes on a passionate tangent about something that absolutely infuriates him: why do all lip product shades have to be sexually suggestive? He reads out the offending shade names and rightfully questions why our lips need to be reduced to sexual objects in product marketing. Whatever happened to empowerment and self love in beauty?  They're calling out influencers overselling "vintage" film camera aesthetics as revolutionary when it's just low-quality pictures you can replicate with a filter in one click. They're absolutely roasting the TikTok Shop towel warmer dispenser. And most importantly, they're fed up with brands literally inventing problems to sell solutions. Hot towels? No one asked for that. Shitty quality photos? Buy our camera! Walking upstairs wrong? Get our backwards slippers! The message is loud and clear: it's okay to be excited about products, but stop overselling and stop making up fake needs! Don't forget to subscribe and catch new episodes of The Double Cleanse every Monday! *Product Recommendations* Pixi Roll-On DetoxifEYE Serum Follow The Double Cleanse Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@thedoublecleansepodcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ TikTok: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@thedoublecleanse⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@thedoublecleanse⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Amazon announces Q4 holiday deal and inventory deadlines, new changes to the featured offer or buy box eligibility, and new ways to reduce return and storage costs. We're back with another episode of the Weekly Buzz with Helium 10's Manager of Education and Strategy, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level.   Amazon Seller Central: Holiday 2026: Same fees, same eligibility, earlier deadlines https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHU1g0VUNBUjQ3N1RSR0VZ New Claude Skill for Listing and PPC Optimization https://pages.helium10.com/amazonlisting-skill-opt?utm_source=youtube&utm_medium=video&utm_campaign=listing_skill Amazon Seller Central: Updates to Featured Offer eligibility requirements https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHR0ZTV0tCQlNSSkRSQzg2 Amazon Seller Central: Reduce return costs with returnless resolutions https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHTTRWUllGS1JKNkxQNTRR Amazon Seller Central: Send to Global Warehousing and Distribution and get 30 days of free storage https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHMllVUUI2MjZXRzY2NEdE In episode 536 of the AM/PM Podcast and Weekly Buzz, Carrie talks about: 00:00 -  Introduction 00:43 - Holiday 2026 Deal and Inventory Deadlines 04:07 - New Claude Skill for Listing and PPC Optimization 10:14 - Updates to Amazon Featured Offer or Buy Box 11:32 - How to Track Top Clicked Amazon Products Over Time  14:38 - Returnless Option to Reduce Return Costs 16:24 - 30 Days Free Global Warehousing and Distribution

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley shares a practical decision-making framework for choosing between competing business opportunities. Drawing from his own dilemma of hiring either a Director of E-commerce or a Director of HR, Josh outlines six key questions across two categories: assessing revenue creation, business leverage, and risk protection, then evaluating downside risk, upside potential, and feedback speed. He emphasizes that true business faith means disciplined, strategic action rather than blind risk-taking, helping entrepreneurs confidently prioritize the best opportunities over merely good ones.Bullet Points:Decision-making framework for evaluating business opportunitiesImportance of prioritizing between competing good, better, and best optionsRole of faith in business decisions as disciplined and strategic actionDilemma of hiring between a director of e-commerce and a director of HRImmediate vs. long-term impact of hiring decisions on business growthCore questions for assessing business opportunities: revenue generation, leverage, and risk protectionRisk and reward analysis: capped downside, upside potential, and feedback speedPersonal examples illustrating the decision-making framework in actionEmphasis on informed decision-making and strategic focusEncouragement to share insights with others in the entrepreneurial communityTimestamps:00:00:00 Introduction to the Decision FrameworkThe host introduces the challenge of choosing between good, better, and best opportunities and presents his decision-making framework.00:00:58 Host's Background and ExperienceJosh Hadley shares his background as a man of faith, family man, and successful e-commerce entrepreneur across multiple platforms.00:01:54 The Current Business DilemmaJosh explains his current challenge: choosing between hiring a Director of E-commerce or a Director of HR for his business.00:04:16 The Principle of Faith in Life and BusinessThe host discusses faith as a core principle, using personal examples like marriage and children to illustrate taking calculated leaps.00:07:19 Business Examples of Faith-Based DecisionsJosh relates the principle of faith to common business decisions like product launches, influencer marketing, and choosing sales channels.00:09:08 Decision Framework Part 1: The First Three QuestionsThe first part of the framework is introduced: Does it create revenue, create leverage, or protect the business downside?00:11:08 Applying Part 1 to the Director of E-commerce RoleThe host analyzes the Director of E-commerce position using the first three questions, concluding it checks all three boxes.00:12:50 Applying Part 1 to the Director of HR RoleThe Director of HR role is evaluated against the first three questions, showing it meets fewer criteria immediately.00:15:05 Decision Framework Part 2: The Final Three QuestionsThe second part of the framework is revealed: Is the downside capped, what is the upside, and is feedback fast?00:15:40 Applying Part 2 to Both RolesBoth the Director of E-commerce and Director of HR roles are compared using the second set of three questions.00:20:45 The Importance of Studied DecisionsFaith is defined as disciplined strategy and planning, not impulsive action, which this framework helps facilitate for business decisions.00:22:15 Case Study: Launching a Hero ProductA past example of choosing a higher-risk, higher-reward product launch that led to exponential growth for the business.00:24:05 Case Study: Expanding to TikTok ShopHow the framework helped prioritize TikTok Shop over other sales channels, leading to rapid success and viral growth.00:26:08 Case Study: Prioritizing ShopifyThe decision to focus on Shopify over other marketplaces by calculating its massive upside potential, which was quickly validated.00:27:28 Summary of the Six-Question FrameworkThe host recaps the complete two-part, six-question decision framework for choosing the best business opportunities and encourages listeners to apply it.Links and Mentions:Tools and Frameworks"Decision Framework Questions": "00:09:08""Second Decision Framework Questions": "00:15:05"Websites and Sales Channels"Amazon": "00:01:00""TikTok Shop": "00:01:00""Shopify": "00:01:00""Walmart": "00:01:00""Etsy": "00:01:00""eBay": "00:01:00"Concepts and Principles"Recruiting and HR Management": "00:03:13""Faith in Business": "00:04:16"Personal Experiences and Examples"Hero SKUs Launch": "00:22:56""TikTok Shop Success": "00:25:13""Shopify Launch": "00:26:08"Transcript:Josh Hadley 00:00:00  The most difficult choices in life and business are rarely decisions between good or bad opportunities. Rather. The most difficult choices are between good, better and best opportunities. Faith is not just a principle of saying yes to something and moving forward rather most often. Faith is a principle of being able to know what you're saying yes to, while also saying no to maybe five other things at the exact same time. To ensure that you are prioritizing the true right opportunity that is meant for you. Today, I'm going to share with you the decision framework that I utilize to choose between those good, better, and best options that sit in front of us on a daily basis as business owners. Welcome to the E-com Breakthrough Podcast, I'm Josh Hadley. I've scaled my own e-commerce brand from 0 to 8 figures, and I'm actively building towards nine figures in sales. This podcast is where I document that journey and share the systems, the strategies and the lessons learned in real time so that you can learn what actually matters and scale your own business.Josh Hadley 00:00:58  My name is Josh Hadley. First and foremost, I'm a man of faith. I am a husband to a beautiful wife, and I am also the father of four children. I have been selling in the e-commerce space for over a decade, doing over $20 million in revenue and selling multi millions on three different sales channels such as Amazon, TikTok, Shop and Shopify. And I am also the host of the number ...

Want to build a seven-figure brand the way Elina did? Get the free $100K/month playbook and a quick diagnostic that shows you exactly which step to focus on next: https://capitalism.com/100K Elina got laid off from her tech job, read 12 Months to $1 Million, and decided to bet on herself before she had any proof it would work. Eighteen months later she'd built Dood Woof, an all-natural detangler brand for doodle owners, into a seven-figure business by following our eight-step framework almost exactly.  In this conversation we break down how she went from a $10,000 launch to 100 sales a day, why the community she built became her most valuable asset, and how she survived the day she thought she'd have to shut everything down. Links mentioned in the podcast:  ► Free $100K/month playbook, plus a quick diagnostic tool: https://capitalism.com/100K  ► Get on the waitlist for our next audience-building workshop: https://capitalism.com/bootcamp (0:00) Why Elina became one of our shining $1M success stories, and why it wasn't a clean ride (1:40) Laid off from tech, and the book that started it (4:00) The hardest part: betting on herself before any proof existed (6:00) How the 1% community carried her through the no-traction months (8:00) Down to one month's rent, six months building the audience before launch (9:30) Why a small, engaged audience de-risks your first launch (10:30) Choosing the product: doodle owners and ChatGPT prompt behind the detangler spray (12:30) Project-managing the launch, and the buyers who paid just to support her (15:00) First launch: $5K week one to $50K/month by month four (16:30) What $10K a month really felt like: relief, not celebration (19:00) The flywheel: turning reviews into content into sales (step 6) (21:30) First reviews, leaky bottles, and the customer with cancer (24:00) The Facebook group that produced 50-cent email leads (26:30) TikTok Shop, UGC, and paid traffic to Amazon (27:30) "When can I pay myself?": inventory financing and premium pricing (29:30) Her first 100-sale day, and the truth about market size (34:00) 13 months to $1M, and a $2M/year business (37:00) The community as the real asset, and the plan to acquire other brands (42:00) "On paper, you're a millionaire": cash flow vs. enterprise value (45:00) The dark day: groomer backlash, and how the community saved the brand (48:00) Why every wall she hit turned into growth on the other side (49:00) After the launch: building the bridge to 25 sales a day (50:00) Maximizing the value of a single customer (53:00) Why you never stop the grindy things (the Chewy lesson) (55:00) The campfire moment: a seat at the table (58:00) The two 2025 goals that both came true (reality show + this podcast) (59:00) Her advice to the scared version of herself two years ago DISCLAIMER: The information contained on this podcast channel and the resources available for download/viewing through this podcast channel are for educational and informational purposes only.

Dr. Angela Casey spent nearly 15 years treating skin cancer before she had her business idea. She didn't come from entrepreneurship - she came from molecular biology, medical school, residency, and a clinical practice. When the idea hit her, it was so obvious she couldn't believe nobody had done it properly. She searched every major retailer - Ulta, Sephora, Target, Walmart, Macy's - and found nothing worth recommending to her own three daughters. A Macy's assistant tried to sell her 12-year-old an anti-aging eye cream. Bright Girl was the answer to that gap, and it cost her $350,000 and three years to bring it to life. In this episode, Angela gets completely honest about what it takes to launch a product the right way from scratch - the hundreds of surveys, the thousands of patient conversations, the Covid shipping crisis that sent her costs up six times overnight, and what nearly $120,000 in packaging sitting in a warehouse actually feels like when you're still flying the plane as you build it. What you'll learn in this interview: How Angela validated Bright Girl before spending a cent - surveying hundreds of people on SurveyMonkey, questioning thousands of patients over two years, and physically visiting every major beauty retailer to confirm the gap was real Why she interviewed dozens of cosmetic chemist teams around the world before finding the right fit - and how three years of clinical research meant she only needed three rounds of formula revisions The real cost of a custom, premium launch: $50K for the first filled run, $120K when you include the 36,000 empty bottles in reserve, and $350K all in when you add branding and design What it felt like to order 40,000 bottles and jars across four SKUs in 2020 - just as Covid hit and shipping costs multiplied by six Why she spent the first year of DTC sales proving market fit before ever approaching dermatology practices as a distribution channel - and why that sequencing mattered The exact moment she knew the product had real credibility: when other dermatologists - notoriously skeptical of new skincare brands - started recommending Bright Girl not just to patients but for their own children How selling through dermatology practices built the trust that made mass retail possible - and the retailers Bright Girl is now stocked in Why Amazon, launched just over a year ago, is now growing at 10-20% month over month - and how TikTok Shop became an unpredictable but consistent additional channel The email marketing lesson from her Founder mentor that unlocked 15-20% of website revenue from a channel she had barely touched What two full-time jobs actually looks like - five days a week in clinical practice, seven days a week on Bright Girl - and the non-negotiable routines that hold it together If you're early in your journey and wondering whether your idea is good enough to back with serious money and serious time - Angela's story is a masterclass in what deep validation actually looks like before you commit. She still wants more. She's her own harshest critic. But $40K a month on a brand she built from scratch with zero business experience, while running a full medical practice, is not nothing. SAVE 50% ON OMNISEND FOR 3 MONTHS Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Just head to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://your.omnisend.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to get started. WANT TO GROW YOUR BRAND WITH META ADS? Join the Foundr Operators Waitlist → ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/operators⁠⁠⁠⁠⁠⁠⁠⁠⁠ HOW WE CAN HELP YOU SCALE YOUR BUSINESS FASTER Learn directly from 7, 8 & 9-figure founders inside Foundr+ Start your $1 trial → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com/startdollartrial⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ PREFER A CUSTOM ROADMAP AND 1-ON-1 COACHING? → Starting from scratch? Apply here → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/pages/coaching-start-application⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ → Already have a store? Apply here → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/pages/coaching-growth-application⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ CONNECT WITH BY DR ANGELA CASEY Instagram → ⁠⁠⁠⁠⁠https://www.instagram.com/brightgirlbeauty/ Angela's Instagram → https://www.instagram.com/angelacaseymd/ Website → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://brightgirl.com/ FOLLOW FOUNDR FOR MORE BUSINESS GROWTH STRATEGIES YouTube → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2uyvzdt⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/foundr/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Twitter → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.twitter.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/foundr/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Podcast → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com/podcast⁠

She Co-Founded Hims and Hers. Now She's Coming for Your Morning Routine. Ramon Vela sits down with Hilary Coles, Co-Founder & CEO of POCA and Co-Founder of Hims & Hers, for a warm and revealing conversation about the lessons learned scaling a billion-dollar brand, the gap in the low-sugar coffee and matcha category, and the deeply personal conviction behind her newest venture. * The suit story that changed everything. At 22, living at her mom's house on $30,000 a year, Hilary's boss quietly sent her to a private shopper and bought her two suits. It wasn't about the clothes. It was about being told, without words, that she belonged in the room. That moment shaped how she leads and how she shows up for others to this day. * What Hims and Hers taught her that no business school could. Building a category-defining brand from zero gave Hilary a front-row seat to what it really takes to scale with speed while staying true to the consumer. She brought every lesson into POCA. * The gap nobody was filling. Hilary wanted a low-sugar, great-tasting coffee and matcha option that didn't taste like a compromise. When she couldn't find one, she built it. POCA uses allulose and monk fruit for sweetness, adds a boost of fiber, and comes in flavors like vanilla, caramel, and pistachio. * Ritual is the product. POCA is not just a beverage. It is designed to become the warm cup of something special that anchors your morning and your day. Hilary talks about building a brand that people reach for not because they have to, but because they genuinely want to. * Watch closely toward summer and fall. New flavors and innovations are on the way as POCA continues to clean up the coffee and matcha aisle. Right now they are available at pickpoca.com and TikTok Shop. Join us in listening to this episode for a genuinely inspiring conversation about building with intention, leading with belief in others, and finding the white space hiding in a category everyone else overlooked.  Whether you are a founder, a wellness-minded consumer, or someone who just wants something sweet without the sugar crash, this one has something for you.    Visit: https://pickpoca.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don't forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today's Sponsors: Saral - The Influencer OS: https://www.getsaral.com/demo SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Request a live demo today. Let the SARAL team know you're a The Story of a Brand Show podcast listener to get an extended free trial! Visit the link above. 

For years, growing an eCommerce business followed the same growth playbook: run ads, optimize your website, and send as much traffic to your store as possible.  But that's starting to change. More and more shoppers are discovering products through creators rather than traditional ads, and platforms like TikTok Shop are changing the way people buy online. Instead of relying solely on paid advertising, brands now have the opportunity to get hundreds or even thousands of creators talking about and selling their products. In this episode of the Opportunity Podcast, Greg sits down with Jordan West, founder of Social Commerce Club and host of the Unofficial TikTok Shop Podcast, to talk about why he believes social commerce is the next big thing in eCommerce. Jordan breaks down how TikTok Shop works, why it's so different from Amazon and traditional Shopify stores, and how coordinated creator campaigns can create a powerful halo effect across Shopify stores, Amazon, and even retail. Greg and Jordan also dive into what it takes to build a successful eCommerce business, from understanding your numbers and improving your margins to choosing the right growth channels and building a team that can scale with the business. Whether you sell on TikTok Shop, Amazon, Shopify, or you're simply looking for your next growth opportunity, you'll walk away from this episode with practical ideas you can apply to your own business. Topics Discussed in this episode: 02:00 - From losing everything to finding success through social commerce 11:36 - The mechanics of how TikTok Shop actually works  16:18 - The "halo effect" and how TikTok Shop drives sales across Amazon and Shopify  20:12 - How brands find and work with creators  22:00 - Jordan's "Blitz Methodology" for launching products on TikTok Shop  37:41 - Social SEO is about to take off 41:28 - Affiliate commissions, incentives, and getting started on TikTok Shop  43:37 - The types of products that work on TikTok Shop 45:08 - Jordan's advice for doubling or tripling an eCommerce business  52:40 - Scaling an agency, hiring A-players, and building the right culture Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our newsletter Social Commerce Club Jordan's LinkedIn Sit back, grab a coffee, and learn how to scale your ecommerce business using social commerce on TikTok Shop!