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On the Glossy Podcast, senior fashion reporter Danny Parisi and international reporter Zofia Zwieglinska break down some of the biggest fashion news of the week. This week, we're talking about a French investigation into the European resale company Vinted, which regulators said hasn't done enough to prevent minors using its platform from accessing sexual content. We also discuss the U.K. footwear brand Clark's entering a number of lower-priced marketplaces, including Shein and TikTok Shop. And we talk about some of the interesting sales data from the pre-Black Friday shopping window. Later in the episode, Zofia and our editor-in-chief, Jill Manoff, are joined by Preston Konrad, founder of the home and fragrance brand Preston Lane, to talk about the biggest holiday trend of the season: Ralph Lauren Christmas. For months, social media has been awash in what people are calling Ralph Lauren Christmas, an aesthetic that takes 20th-century, New England-flavored inspiration from the design principles of Ralph Lauren for cozy holiday outfits and home decor. The aesthetic isn't limited to Ralph Lauren — a number of home and fashion brands have showcased the look in their marketing as they try to capitalize on the trend. Konrad is a former styling director for Ralph Lauren who worked for the brand for over five years. He shared with Jill and Zofia where the trend came from, what's appealing about it and how other brands can get in on the hype.
Todas las noticias:https://redessocialeshoy.com/https://inteligenciaartificialhoy.com/3 Increíbles Novedades que Instagram está probandohttps://redessocialeshoy.com/3-increibles-novedades-que-instagram-esta-probando/IAOpenAI Lanza Chats Grupales en ChatGPT a Nivel GlobalGoogle refuerza la protección contra estafas con inteligencia artificial en IndiaGemini 3: Crea Pósters, Cómics y Recetas con Nano Banana ProMixup: la nueva app para crear imágenes AIChatGPT Atlas de OpenAI: Nuevas pestañas verticales y opción para establecer Google como buscador principalGemini comienza su despliegue global en Android AutoDeepSeek-R1 Aumenta la Generación de Código Vulnerable en Temas Sensibles para ChinaNvidia desmiente burbuja de IA, pero inversionistas permanecen escépticosOpenAI lanza GPT-5.1 Pro: Respuestas más claras y estructuradas que GPT-5 ProEl 50% de los novelistas cree que la IA podría reemplazar su trabajoBruselas solicita posponer las regulaciones sobre IA de alto riesgo hasta 2027Nvidia ha reportado unos resultados financieros impresionantes en su tercer trimestre, destacando un fuerte crecimiento en su negocio de centros de datos: 57.000 millonesHospital de Jerez Participa en Estudio sobre Predicción de Riesgo de Fallecimiento en UCI con IAWarner Music resuelve la demanda por derechos de autor con Udio y firma un acuerdo para la plataforma de música de IAAmazon Prime Video está incorporando resúmenes de vídeo generados por IA para algunas series de televisiónRRSSLas Historias Destacadas de Instagram: Nuevos Cambios y ActualizacionesFacebook y YouTube siguen siendo las aplicaciones sociales más populares en EE. UU.WhatsApp Añade Notas de Actividad a los Perfiles de UsuariosTikTok Anuncia Nuevas Alianzas para Combatir el Contenido ExtremistaMeta avanza hacia el metaverso con nuevas herramientas creativasLinkedIn desmiente el sesgo de género en la determinación del alcance de las publicacionesMeta condenada a pagar 479 M€ a la prensa española por competencia deslealTikTok introducirá una opción para limitar el contenido generado por IA en tu feed de «Para ti»xAI busca más financiamiento mientras planea expandir sus modelos GrokSnapchat Lanza una Nueva Aplicación para la Tableta Amazon FireLa opción de nombres de usuario en WhatsApp ayudará a limitar la exposición de datos.TikTok está haciendo un gran esfuerzo en TikTok Shop estas fiestasX señalará pronto si un perfil está utilizando una VPNWhatsApp se prepara para la interoperabilidad con BirdyChat y Haiket como socios inicialesX Lanza una Nueva Arquitectura de DM para Todos los UsuariosJack Dorsey Relanza Vine como diVineGoogle añade herramientas de inteligencia artificial para compras navideñasLinkedIn incorpora búsqueda conversacional impulsada por IAYouTube prueba resúmenes de comentarios en YouTube Studio3 Increíbles Novedades que Instagram está probandohttps://redessocialeshoy.com/3-increibles-novedades-que-instagram-esta-probando/Conviértete en un seguidor de este podcast: https://www.spreaker.com/podcast/noticias-marketing--5762806/support.Newsletter Marketing Radical: https://marketingradical.substack.com/welcomeNewsletter Negocios con IA: https://negociosconia.substack.com/welcomeMis Libros: https://borjagiron.com/librosSysteme Gratis: https://borjagiron.com/systemeSysteme 30% dto: https://borjagiron.com/systeme30Manychat Gratis: https://borjagiron.com/manychatMetricool 30 días Gratis Plan Premium (Usa cupón BORJA30): https://borjagiron.com/metricoolNoticias Redes Sociales: https://redessocialeshoy.comNoticias IA: https://inteligenciaartificialhoy.comClub: https://triunfers.com
Amazon's Black Friday deals are live! Rufus just got smarter, and TikTok Shop hits a record-breaking quarter. All this and more on this episode of the Weekly Buzz!
In this episode, our guest breaks down how he turned a small family brand into a thriving media empire through newsletters, podcasts, AI tools, and TikTok Shop strategies that build real e-commerce influence. Join us for an engaging conversation on the AM/PM podcast as we explore the world of podcasts and newsletters with Kelsey Farrar, a seasoned expert and son of industry veteran Norm Farrar. Kelsey shares his unique insights into the evolution of newsletters and how they have become indispensable resources in the e-commerce industry. Learn how valuable content can transform newsletters from simple marketing tools into must-read resources that truly engage and inform subscribers. Discover how Kelsey was inspired by my presentation in Puerto Rico to revamp the Lunch with Norm newsletter, enhancing its value and engagement. Listen in as we discuss the power of newsletters as a tool for building brand engagement. We highlight the importance of tailoring content to resonate with audiences and strategies like audience segmentation and interactive elements. The conversation touches on the importance of analyzing metrics to understand audience preferences, using current topics like TikTok shop bans to boost engagement. Kelsey also shares his journey from teaching English in Korea to collaborating with his dad on his personal brand during the COVID-19 pandemic, gaining valuable social media and branding insights. Finally, we navigate the dynamics of hosting a podcast with nearly 700 episodes and the lessons learned from interacting with hundreds of guests. Discover the significance of having robust systems and processes in place to ensure business sustainability while avoiding the distractions of fleeting industry trends. We also explore the intricacies of building an online presence through platforms like Amazon affiliates and TikTok, highlighting the patience and persistence required for content creation. The episode concludes with reflections on the contrasting dynamics between Lunch with Norm and Marketing Misfits podcasts, emphasizing the importance of personal branding and networking in the digital landscape. In episode 474 of the AM/PM Podcast, Kevin and Kelsey discuss: 07:56 - Consistent, Light Newsletter With Industry Insights 11:55 - Building Brand Engagement Through Newsletters 15:36 - Family's Transition During COVID Shutdown 21:45 - Business Success on Podcasts and Social Media 24:20 - Navigating Business Trends and Growth 30:26 - Social Media Influence and Product Experimentation 32:31 - Navigating TikTok Shop Expectations 39:35 - TikTok Brand Management and Affiliate Outreach 43:31 - Podcast Dynamics and E-Commerce Trends 45:13 - Comparing Podcast Formats and Audience Engagement 48:17 - Podcast Format Pros and Cons 51:01 - E-Commerce Industry and AI Advancements
In this episode, Jordan West sits down with Yash Chavan, Founder & CEO of Saral, to break down why 99% of e-commerce brands are doing influencer marketing completely wrong — and how to fix it by building an owned creator community instead of relying on rented audiences.They dive deep into:The shift from paid → earned → owned mediaWhy owning your influencer/creator community is the ultimate growth moatThe Predictable Influence Pyramid — seeding, affiliates, and top-tier partnershipsHow creators are the new “geese” that lay golden eggs (and why most brands kill the goose)Why attribution is broken & how to measure halo effectsHow Saral vets fake followers and tracks real performanceThe future of social commerce: TikTok Shop, Walmart Live, Amazon LiveWhen brands should offer creators equityWhere AI fits into influencer marketing (and what it can't replace)If you're a DTC founder or marketer looking to scale without relying only on paid ads, this episode is a masterclass in building repeatable, predictable, creator-led growth.Love this episode? Explore more interviews with top founders & CEOs
Send us a textWant these insights and more in person? Join us in Las Vegas, January 13 - 14 2026 for Creator Economy Live West and use code CELPOD20 at checkout!Episode 76 of Creator Economy Live dives deep into the future of content with Sean Atkins, CEO of Dhar Mann Studios and a veteran of MTV, HBO, Discovery, Jellysmack, Disney, and more. Sean shares why he shifted from traditional media to creator-driven companies, how DMS built its 125,000 sq. ft. production powerhouse in Los Angeles, and what purpose-driven storytelling looks like at scale.Keith and Brendan also unpack the week's biggest creator economy headlines — from TikTok Shop's staggering $19B quarter and Instagram's new competitor insights, to Facebook Groups opening up and the rise of influencer requests at Make-A-Wish.You'll learn: • Why creators now rival major studios in reach and cultural impact • What brands still misunderstand about YouTube sponsorships • How Sean structures priorities between content, community, and growth • What the business model looks like behind the world's largest digital scripted studio • And the creator/brand picks of the week, including SoFi, Whoop, and rising creators shaking up the industryIf you're building, scaling, or partnering in the creator economy, this episode is packed with insights you won't want to miss.
What if the real key for CPG brands right now isn't ads or influencers…but mastering TikTok Shop before everyone else catches up? Nik sits down with Zain Ali of Zainith Agency to break down how he's helping 20+ consumer brands scale through social shopping, and why TikTok Shop has become the fastest growth channel in the entire industry. Zain shares the real data on hit rates, how the TikTok algorithm actually learns, and why the brands winning today aren't the ones with the best creative, but the ones flooding the platform with volume. They get into:> Why TikTok Shop is a pure momentum game (and how to trigger it)> What makes a product truly “TikTok native”> The sampling + affiliate strategy behind every seven-figure shop> How TikTok virality boosts Amazon ranks and retail sell-through This episode is for any founder who wants to win on TikTok Shop, beat competitors to the algorithm, and turn social shopping into a multi-channel growth engine. What's Instant? They're the secret weapon to triple your email revenue with AI-powered flows. Instead of blasting the same cart reminders to everyone, Instant ensure every shopper gets a unique email experience: Copy, products, and offers that adapt to your shopper's behavior in real time. Emails sent at the exact moment that shopper is most likely to buy. 11+ abandonment flows live in minutes. Book a demo by Nov. 28 to get 50% off your first 60 days. Make this BFCM your biggest one yet: instant.one/limited Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips. Check out the Nik's DTC newsletter: https://bit.ly/3mOUJMJ And if you're looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik's most unfiltered, uncensored thoughts. Follow Nik: Twitter: https://www.twitter.com/mrsharma
Mom Who Works: Redefining what it means to be a working mom (in a world without working dads...)
Today's episode with Megan Spencer aka Meg The Creator is a GIFT of an episode to any mom who works, especially if you're introverted, to learn the tips and tricks to start generating revenue for her family through online tools that DO NOT require building a following. Meg is so down-to-earth, relatable and accessible-- and I know the community and courses she has built are the exact same way. We are all looking for ways to better care for our family, and this just might be the exact episode you need, at the exact right time. (Side note: From date of launch, there are 43 days left until the next year...sincerely, this is the TIME to find one hour a day to take a running leap into 2026 with new revenue streams that create freedom and margin for you!)Meg The Creator is a content creator and mentor who shows introverts and everyday people how to make sustainable online income without becoming influencers. Through her Anti-Influencer Method™, she helps her students earn through side hustles like Amazon onsite commissions, UGC, freelancing and TikTok Shop without chasing followers, going viral or burning out.https://megthecreator.com/https://www.linkedin.com/in/megan-r-spencer/tiktok.com/@megthecreator_ instagram.com/megthecreator__
In this episode, we welcome our Scale Stories TikTok Shop mentors to share how 30-second vids hit 10M views, the 3-bucket scaling framework, pricing/bundles, and live-selling tactics that turn views into sales fast!
Scott returns from a month of trade shows to break down what he's seeing on the front lines of e-commerce, and why we're entering a new era of “AI visibility” for Amazon sellers. He shares how the largest brand client his team has ever signed actually found them through ChatGPT, and what that means for agencies, software tools, and brands trying to stand out online. Scott walks through the major eras of selling on Amazon, from early booksellers and repricers to retail and wholesale resellers, the private label boom with Jungle Scout, the rise of Amazon advertising and analytics tools, TikTok Shop's rapid growth, and now AI business agents and shopping assistants. He explains how AI tools like ChatGPT and Gemini already influence which Amazon products, agencies, and software tools get recommended, and why strong written content, clear bullet points, and smart keyword strategy matter more than ever. Episode Notes: 00:30 - Signing Up a Large Corporation 01:30 - The Evolution of Amazon Selling: Era by Era 06:50 - The Dawn of AI Visibility 07:29 - Understanding AI Visibility on Amazon 10:05 - Building Amazon Visibility 11:19 - Amazon vs. AI Shopping Agents 13:47 - Content Optimization for the AI Era 16:02 - Keyword Ranking by State 16:55 - SmartScout's Feedback Tool Related Post: The Ultimate Guide to Amazon Selling Tools (and How to Choose the Right One) Scott's Links: LinkedIn: linkedin.com/in/scott-needham-a8b39813 X: @itsScottNeedham Instagram: @smartestseller YouTube: www.youtube.com/@smartestamazonseller2371 Newsletter: https://www.smartscout.com/newsletter-sign-up Blog: https://www.smartscout.com/blog
This week, we're joined by Jon “JMo” Morgenstern, Head of Investment at VaynerMedia, who manages over $1.5B in annual media spend across brands like Oreo/Mondelez, JP Morgan Chase, PepsiCo, and Yeti. JMo breaks down how enterprise advertisers think about channel mix, retail media, and allocating capital across Meta, TikTok, CTV, Amazon, and Walmart and what DTC operators can learn from teams working at that scale.From there, we dive deep into measurement. JMo breaks down how enterprise teams are approaching incrementality, causal MMM, brand lift, and retail media halo effects and why fast-moving brands need to start thinking beyond last-click and short-window ROAS if they want to graduate into real growth mode.Then we move into creative. We talk about why “just make more ads” isn't the strategy and how Vayner thinks about creative volume × creative diversity, niche persona testing, and using organic performance as a signal before scaling into paid.We wrap with TikTok Shop, retail partnerships, and why even the biggest brands in the world are still navigating the same innovator's dilemma as fast-growth DTC brands - just with more zeros and way more stakeholders. If you're trying to spend smarter, measure smarter, and make creative that actually moves the needle, you're gonna love this one.If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6Chapters:00:00:00 - Introduction00:04:59 - Fortune 500 vs DTC Strategies00:17:59 - Measuring Awareness, Incrementality & MMM00:38:49 - Vayner Volume Model: Diversity over Iteration00:52:49 - Turning Organic Wins into TV Commercials01:04:11 - TikTok Shop Strategy & Cross-Channel HaloPowered by:Motion.https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-readshttps://motionapp.com/creative-trendsPrescient AI.https://www.prescientai.com/operatorsRichpanel.https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdescAftersell.https://www.aftersell.com/operatorsRivo.https://www.rivo.io/operatorsSubscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9Subscribe to the Finance Operators Podcast here:https://www.youtube.com/@FinanceOperatorsFOPSSign up to the 9 Operators newsletter here:https://9operators.com/
Neste episódio do Pod Bater Meta, Marcos Freitas e Natália Simony recebem Thiago Assis e Anderson Mesquita, fundadores da MaxFem, uma empresa de cosméticos e suplementos femininos que nasceu há dois anos e já se tornou referência dentro do TikTok Shop — chegando ao patamar de R$3 milhões por mês.Eles contam como foi o início após uma sociedade quebrada, como transformaram uma dor real do mercado feminino em um produto campeão de vendas, e os desafios de crescer rápido sem estrutura.O papo aprofunda temas como dependência de um único canal, ruptura de estoque, dificuldades em gestão de pessoas e os riscos de ser o “vendedor número 1” da própria empresa.Marcos mergulha com eles em uma consultoria ao vivo, abordando:Como estruturar vendas, operações e finanças para escalar com segurança.Como criar novos canais sem colocar a empresa em risco.O papel do gestor comercial e da profissionalização na próxima fase.Como pensar o negócio para os próximos 5 anos e chegar aos R$200 milhões anuais de faturamento.Quer entender como escalar sua empresa sem depender de sorte, viralização ou improviso?Assista até o fim, e descubra por que crescer rápido é fácil, mas crescer certo é o que separa empresas que duram das que desaparecem.
Tach auch, da simma wieda, diesmal zu Folge 91!David hatte in der Folge einen Schreckmoment: Stromausfall!
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WE DID IT! We rocked East Mesa right off its Tectonic Plate and we couldn't have done it without YOU the fans! Hopefully we met as many of you as we could and THANK YOU once again for showing up in the RAIN! Today on the Show, NIC fell for the marketing trap that is THE TIKTOK SHOP! What did he buy? Then, Johnjay has a list of VILLAINIZED CAREERS and PAYTON did NOT get her side job opportunity so we will grieve with her. THEN, FOR THE FIRST TIME EVER, Mic Drop got EVERYONE points in today's game PLUS we asked YOU for the DUMB REASONS SOMEONE WOKE YOU UP based on Payton's story last week! All of this and MUCH MORE!See omnystudio.com/listener for privacy information.
In this episode, let's talk about how AI is transforming Amazon selling, from product research and listings to ads, Rufus optimization, and TikTok Shop growth.
#675 What happens when your thriving side hustle starts to plateau? In this episode hosted by Kirsten Tyrrel, we welcome back Tyler Christensen, who built a $5K/month income stream as an Amazon influencer — only to see his per-video earnings drop by 90%. Rather than walking away, Tyler made a strategic pivot. He shares how he diversified his income by incorporating YouTube, TikTok Shop, and paid sponsorships, all while reducing his workload from 20 hours a week to just five. We dive into the difference between Amazon's affiliate vs. influencer programs, how video formatting impacts performance across platforms, and why digital assets can continue paying dividends for years. If you're looking to build a sustainable income stream, this is a masterclass in adapting to market shifts and turning content creation into long-term wealth! (Original Air Date - 4/13/25) What we discuss with Tyler: + Amazon affiliate vs. influencer + Why per-video earnings dropped + Pivoting to maintain income + Diversifying with YouTube & TikTok + Landing paid sponsorship deals + Creating digital assets that last + Vertical vs. horizontal video strategy + Growing without buying products + Sponsored content outreach tips + Turning side hustle into passive income Thank you, Tyler! Follow Tyler on YouTube. Watch the video podcast of this episode! To get access to our FREE Business Training course go to MillionaireUniversity.com/training. And follow us on: Instagram Facebook Tik Tok Youtube Twitter To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors. Want to hear from more incredible entrepreneurs? Check out all of our interviews here! Learn more about your ad choices. Visit megaphone.fm/adchoices
10 Ways To Make $3,000+ a Month In 2026 (the easiest methods possible)In episode 133 of The Side Hustle Experiment Podcast John (https://www.instagram.com/sidehustleexperiment/ ) and Drew (https://www.instagram.com/realdrewd/) explore various entrepreneurial ideas that could generate $3,000 a month by 2026. They discuss opportunities in platforms like WhatNot and TikTok Shop, the Amazon Influencer Program, flipping items on Facebook Marketplace, and building a micro personal brand. The conversation also covers high ticket sales, local service businesses, affiliate marketing, and the potential of faceless YouTube channels. They emphasize the importance of creativity, leveraging existing skills, and the low startup costs associated with many of these ventures.Get all the business models: https://bit.ly/4oZOmUA Don't forget to Like, Subscribe, and hit the bell so you don't miss future episodes with top entrepreneurs and creators.Chapters00:00 Introduction to the $3,000 Challenge02:58 Exploring the WhatNot Opportunity05:56 The Amazon Influencer Program08:44 Building a Micro Personal Brand11:44 Flipping on Facebook Marketplace14:57 High Ticket Sales and Setting17:35 Leveraging TikTok Shop24:36 Opportunities in E-commerce and Sales Strategies26:34 Local Service Business Success Stories29:18 Creative Marketing for Service Businesses32:00 Seasonal Service Business Ideas34:46 Exploring Consignment as a Business Model37:23 Affiliate Marketing Insights41:57 The Power of Faceless YouTube Channels#AmazonInfluencer #SideHustle #MakeMoneyOnlineFollow us on Instagram: https://www.instagram.com/sidehustleexperimentpodcast/ Listen on your favorite podcast platformYoutube: https://bit.ly/3HHklFOSpotify: https://spoti.fi/48RRKcPApple: https://apple.co/4bmaFOk Check out Drew's StuffInstagram: https://www.instagram.com/realdrewdTwitter: https://twitter.com/DrewFBACheck out John's StuffInstagram: https://www.instagram.com/sidehustleexperiment/Twitter: https://twitter.com/SideHustleExp FREE ResourcesFREE Guide: How to Make Money Reviewing Products https://bit.ly/3HIGFSP
A Black Friday 2025 deve marcar uma virada definitiva no comportamento de compra dos brasileiros. Segundo a Wake, quase metade dos consumidores já compra diretamente nas redes sociais, e sete em cada dez estão prontos para testar ou comprar pelo TikTok Shop. No novo episódio do Podcast Canaltech, Fernanda Santos conversa com Alessandro Gil, VP da Wake, para entender como Instagram, TikTok, creators e microcomunidades estão influenciando escolhas, moldando jornadas de compra e tornando o social commerce parte natural do dia a dia. O episódio também traz insights sobre o amadurecimento do consumidor, os formatos que mais convertem e o futuro da integração entre redes sociais, e-commerce e varejo físico. Você também vai conferir: Chegou o GPT-5.1: a IA que pensa antes de responder, Samsung aposta em dobrável triplo de 10 polegadas, Caixa lança bootcamp gratuito de inteligência artificia, Correios terão novas entregas em áreas restritas de SP e Foxconn aposta em robôs humanoide. Este podcast foi roteirizado e apresentado por Fernada Santos e contou com reportagens de Viviane França, Nathan Vieira, Clara Pitanga, Claudio Yuge e Raphael Giannotti, sob coordenação de Anaísa Catucci. A trilha sonora é de Guilherme Zomer, a edição de Jully Cruz e a arte da capa é de Erick Teixeira.See omnystudio.com/listener for privacy information.
In this episode, discover how to optimize your Amazon listings this holiday season, and our guest shares her FILTER framework and why the human touch still beats AI in driving conversions. Unlock the secrets of e-commerce success this holiday season by mastering the art of Amazon listing optimization with Karyn Thomas, our seasoned guest with a knack for turning Amazon product pages into sales powerhouses. Journey through her inspiring transition from a marketing professional to a listing optimization guru, and discover the innovative FILTR framework that transforms ordinary product listings into irresistible offers. This episode offers a ton of strategies and insights that have propelled Karyn to the forefront of the e-commerce world, setting up your listings for stellar conversion rates and category rankings. Dive deep into the FILTER framework, where each element, plays a pivotal role in capturing the attention and hearts of customers. Harness the power of "why" from Simon Sinek's philosophy to engage shoppers on an emotional level, and learn practical ways to apply these concepts to your listings. Karyn also unveils the critical importance of visuals in product listings, exploring the use of advanced AI tools to enhance image analysis and storytelling that resonates with your target demographic. As the digital landscape evolves, so must your strategies. Explore the latest trends in video content and AI integration for Amazon and beyond. Karyn discusses the growing potential of platforms like TikTok Shop and shares insights on maintaining a human touch amidst technological advancements. This conversation is packed with actionable tips to optimize your listings continuously, ensuring they remain competitive and compelling. Join us and embrace the exciting future of e-commerce with confidence and creativity. In episode 473 of the AM/PM Podcast, Kevin and Karyn discuss: 00:00 - Listing Optimization Strategies for Amazon Sales 10:08 - Key Factors in Amazon Sales Success 11:28 - Listing Optimization Framework 18:17 - The Power of Storytelling in Sales 22:21 - Optimizing Amazon Listings With Images 29:01 - Amazon Listing Optimization Strategies 32:09 - Video Creation for Advertising and Listings 35:30 - Differentiating Product Positioning for Listings 41:20 - Effective Amazon Listing Design Strategies 45:26 - Importance of Design in Amazon Sales 47:37 - Human Touch in E-Commerce 55:50 - Human Touch in AI Marketing
New format, same value. I cover one startup idea, one trend, one news debate, one growth framework, one AI tool, and one product recommendation. Timestamps 00:00 – Intro 00:53 – Startup Idea 05:55 – Trend 08:17 – News Item 12:05 – Product Framework 15:31 – AI Tool 17:00 – Product Recommendation Startup Idea Solo Female Travel Safety Platform The problem: 84% of solo female travelers feel unsafe. No reliable platform answers basic safety questions. The solution: Map-based reviews where verified female travelers rate neighborhoods, hotels, and restaurants on actual safety metrics. Path to $500K ARR: 5,000 members at $30/month Hotel safety certifications at $500/month Lead magnet: Free travel safety quiz Distribution: Facebook groups (400K members), travel influencers, short-form video Trend: Gamification UI: Duolingo did it. Social platforms are built on it. More apps and websites are adding points, badges, leaderboards, and challenges. The opportunity: Launch an agency specializing exclusively in gamification. Start at $10K/month. News Item Ex-Reddit CEO: "AI Startups Have 12-18 Months" Yishan's viral take (20M views): AI apps are flash-in-the-pan cash grabs. Foundational models will crush them. Greg's counter: Great AI wrappers that own workflows, customers, and network effects will build billion-dollar companies. Remember when everyone said Apple would clone every successful app? That didn't happen. Product Framework: 3-Step Creator Growth Playbook for SaaS Attach the right creator (target 120K followers or less for higher response rates) Offer generous affiliates (30-50% lifetime, not 10-20%) Gamify the experience (contests, trips, prizes for top performers) Real example: Goji (apple cider vinegar gummy) hit hundreds of millions using gamified TikTok Shop affiliates. AI Tools: Krea AI: Alternative to Glyph AI. Generate images, video, 3D objects. Features Nodes product for building creative workflows. Mini apps: Virtual try-on, hairstyle generator, object remover, product photo editor. Product Recommendations: La Colombe Cold Brew (Light Roast) - $5-8.49 at Target for multiple servings. Light, smooth, always cold when you need it. Olipop Classic Root Beer - 35 cal, 3g sugar. Better than Diet Coke. 8.5/10. The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ Boringmarketing - Vibe Marketing for Companies: boringmarketing.com The Vibe Marketer - Join the Community and Learn: thevibemarketer.com Startup Empire - get your free builders toolkit to build cashflowing business - https://startup-ideas-pod.link/startup-empire-toolkit Become a member - https://startup-ideas-pod.link/startup-empire FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/
In this episode, we sit down with Michael, Founder & CEO of Rotten, the better-for-you candy brand that's rewriting the rules of CPG with bold flavor, unapologetic branding, and an omnichannel strategy built for today's consumer.Michael shares the unexpected origin story behind Rotten—from his childhood obsession with sour gummies to realizing the “healthy” candy world felt too clinical and joyless. Instead of leaning into the typical wellness aesthetic, he embraced rebellion, nostalgia, and fun, creating a brand that looks indulgent but performs better.We cover everything from branding that disrupts the aisle, to acquisition tactics in an impulse-driven category, to how Rotten approaches retention when customers bounce between Sprouts, Amazon, TikTok Shop, airports, and DTC. Michael also breaks down the surprising not-so-seasonal nature of candy, the power of founder-led content, and why an omnichannel retention strategy is the only realistic approach for modern CPG brands.If you're interested in brand building, retail expansion, customer behavior, or breaking conventions in a crowded market, this episode delivers a masterclass in standing out—by being unapologetically different.
Wie funktioniert der TikTok-Shop?
Cette année, 2025, Bannouze était inscrit au Podcasthon, un événement qui regroupe une multitude de podcasts pour soutenir des associations. Chez Bannouze, j'ai choisi l'Institut du Cerveau, une superbe association. Alors, si vous voulez soutenir une cause exceptionnelle, il vous suffit de faire un don voici le lien : https://institutducerveau.org/Bienvenue sur Bannouze le podcast du marketing digital j'ai la chance de recevoir Vérane Pède Influencer Partnerships Lead, EMEA - ShopifyLes thèmes abordés : Pourquoi Shopify s'intéresse-t-il aux influenceurs ?Quels sont les prérequis pour travailler avec Shopify ?TikTok Shop est-il un concurrent de Shopify ?Quels sont les conseils pour lancer sa boutique en ligne ?Les trois façons de lancer une boutique ?Ou trouver des ressources pour progresser ?
Today's Headlines: The government shutdown drags on, and Trump's threatening to dock pay for absent air traffic controllers while offering $10K bonuses to the ones still working. Meanwhile, over 3,000 flights were delayed, and courts once again ruled that the administration has to pay full SNAP benefits (even after Trump told states to undo them). In his downtime, Trump pardoned Rudy Giuliani and 76 other allies tied to the 2020 election plot, and a whistleblower claims Ghislaine Maxwell is getting “concierge treatment” in prison while seeking a commutation. Elsewhere, Trump met with Syria's new president—once labeled a terrorist—and lifted sanctions, all while his defense secretary bragged about more U.S. strikes. The Supreme Court shut down Kim Davis's attempt to overturn marriage equality, a judge blocked Trump's National Guard deployments to Portland protests, and a grand jury subpoenaed former intel officials from the Mueller era. Trump also ordered the DOJ to investigate meatpacking monopolies as beef prices spike 13%, Italy's pasta exporters are ditching the U.S. over 107% tariffs (justice for spaghetti), and TikTok Shop just hit $19 billion in sales—matching eBay. Resources/Articles mentioned in this episode: WSJ: Trump Threatens to Dock Pay of Absent Air-Traffic Controllers Axios: Democrats fold on biggest government shutdown demand Axios: Trump pardons Giuliani, 76 others accused of bid to overturn 2020 election NBC News: Jeffrey Epstein co-conspirator Ghislaine Maxwell plans to seek commutation from Trump, whistleblower says NYT: Syria's President Meets Trump at White House for First Time NYT: U.S. Military Kills 6 in Strikes on Suspected Drug Boats, Hegseth Says AP News: Supreme Court rejects call to overturn its decision legalizing same-sex marriage nationwide NYT: Judge Permanently Blocks National Guard Deployments to Portland for ICE Protests CBS News: Grand jury subpoenas former CIA chief Brennan and 2 ex-FBI officials linked to Trump-Russia probe, source says Axios: Trump orders Justice Department probe of meatpackers over prices WSJ: Italian Pasta Is Poised to Disappear From American Grocery Shelves Wired: TikTok Shop Is Now the Size of eBay Morning Announcements is produced by Sami Sage and edited by Grace Hernandez-Johnson Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode, a top influencer joins us to reveal what's new in social media, how creators can pivot in 2025, and her experience launching products on Amazon and TikTok Shop.
She made olives fun — and the "Sharks" noticed. Nikki Seaman, the founder and CEO of Freestyle Snacks, landed a $300K deal on "Shark Tank" after turning her pandemic frustration over shuttered olive bars into a modern snack brand. In this episode, Nikki explains how she disrupted the "trusty but dusty" olive aisle with bright packaging, tantalizing flavors, and convenient, brine-free pouches. Bootstrapped and profitability-focused, Freestyle has grown strategically. The brand is now sold in over 5,000 stores, including Whole Foods, Target and Central Market, and is also carried on Delta flights. Nikki also shares how Freestyle recently expanded into pickles through a data-driven collaboration with Whole Foods, and how the brand's viral TikTok buzz, combined with a disciplined retail-first approach, has fueled growth with the perfect mix of insight, agility and joy. Show notes: 0:25: Nikki Seaman, Founder & CEO, Freestyle Snacks – Nikki chats about her experience on "Shark Tank" before she talks about the inspiration behind Freestyle Snacks and her desire to create a cleaner, more convenient way to enjoy marinated olives. She shares the brand's distribution footprint and expansion plans for 2026, and also how Freestyle secured its partnership with Delta. Nikki discusses the brand's social media presence, especially on TikTok, and how it has been key to building awareness and driving trial, aided by smart strategies on TikTok Shop. She emphasizes the brand's disciplined, bootstrap approach and why she has largely avoided institutional capital, instead relying on angel investors while focusing on profitability and efficient growth. Nikki also explains why rejecting early advice to stay online-only in favor of prioritizing retail presence has helped position Freestyle Snacks as a future household name for olives and pickles. Brands in this episode: Freestyle Snacks, Whisps
TikTok Shop strategy. Live shopping chaos. Creator-led growth. In this episode, Sarah Lee (Head of Social & Influencer Marketing) and Kiri Leach (DTC & E-Commerce Ops) from The INKEY List reveal how they turned TikTok Shop from a curious experiment into a revenue powerhouse—now driving 21% of their shop revenue through live streams alone. From accidentally selling 1,000 sunscreens for £1 each to navigating a store cap disaster during a Winter Wonderland live, Sarah and Kiri share the real, messy, brilliant truth about building a live shopping strategy that actually works. They break down how they structure lives with minute-by-minute scripting, pivot in real-time based on audience data, and use bundles strategically to drive both acquisition and LTV. But it's not just about the lives. They explain how affiliates have become a core acquisition channel, how they balance profitability with brand awareness across TikTok Shop and DTC, and why their skincare quiz remains one of their most valuable tools for converting new customers into loyal buyers. If you're thinking about TikTok Shop, already running it, or wondering how to make creator-led commerce work for your brand, this episode is a hands-on manual packed with tactical advice, real numbers, and honest lessons learned. Listen to the full episode now, and don't forget to hit subscribe. Topics Covered 00:00 — Introduction: TikTok Shop strategy and live shopping success 00:49 — Meet Sarah Lee & Kiri Leach from The INKEY List 02:01 — How The INKEY List differentiated in a crowded skincare market 03:23 — The power of their skincare quiz for driving LTV 06:12 — First TikTok Shop live: the £1 SPF disaster and lessons learned 08:18 — Winter Wonderland chaos: 50-order cap and real-time problem solving 11:50 — How they structure lives now: scripting, bundles, and pivoting on audience data 15:03 — Balancing social, e-commerce, and TikTok Shop across teams 19:28 — Bundle strategy: profitability, stock forecasting, and limited-time deals 23:52 — The affiliate engine: how creators drive 21% of shop revenue 27:07 — Events, outreach, and building relationships with TikTok affiliates 32:02 — What to sell on lives to stay profitable and drive retention 34:40 — Bridging TikTok Shop customers to DTC and loyalty programs 36:14 — Top advice for scaling TikTok Shop: consistency and operational setup 38:08 — Book recommendations: Bad Blood and A Lady's Tour Around Mont Rosa 39:56 — Where to find Sarah, Kiri, and The INKEY List
Elon's $1T payday… nice deal if you can get it. The lawsuits against OpenAI are exploding. The new Grand Theft Auto gets delayed (again). Now the Texas Attorney General is going after Roblox. And, of course, The Weekend Longreads Suggestions. Tesla Shareholders Approve Elon Musk's $1 Trillion Pay Package (WSJ) Lawsuits Blame ChatGPT for Suicides and Harmful Delusions (NYTimes) ‘Grand Theft Auto VI' Is Postponed Again — to November 2026 (Bloomberg) Alibaba-backed Moonshot releases its second AI update in four months as China's AI race heats up (CNBC) Texas sues Roblox for 'putting paedophiles and profits' over safety (BBC) 'It's organized crime': TikTok Shop says it's fighting a new wave of AI scammers (Business Insider) Weekend Longreads Suggestions: How AGI became the most consequential conspiracy theory of our time (MIT Technology Review) Learn more about your ad choices. Visit megaphone.fm/adchoices
Send us a textThe TikTok Shop is wild right now. I just joined the program and dropped my second video — people are genuinely pulling in solid side hustle money. In this episode of CLIPPED, I break down how the TikTok Shop works, how creators are earning commissions on product reviews, and how you can start doing the same.
In this episode, we unpack how TikTok Shop has rapidly matched eBay's quarterly gross merchandise sales—about $19B worldwide and roughly $4–$4.5B in the U.S. last quarter—by fusing short-form entertainment with one-tap checkout. We also break down why short videos (more than livestreams in the U.S.) compress the sales funnel, the ripple effects on Amazon and ad budgets, and the policy risk from ongoing divest-or-ban pressure—plus a quick reality check on curbing impulse buys.Get the top 40+ AI Models for $20 at AI Box: https://aibox.ai
In this episode of Where Brains Meet Beauty, Jodi Katz sits down with Dr. Ariel Ostad Dermatologist, Cosmetic Surgeon & Brand Founder and Kelsie Johnston, Former GM/Head of Beauty & Personal Care TikTok Shop US to explore how artistry, influence, and authenticity shape the future of beauty.From a middle school dream of becoming a buyer to helping launch TikTok Shop in the U.S., Kelsie shares how pairing data with creativity unlocked massive growth transforming e-commerce into a community-driven experience. She explains that the brands thriving today are those that let creators and customers co-author the narrative instead of trying to control it.As both dermatologist and brand founder, Ariel reflects on the artistry behind his work from subtle aesthetic enhancements to reconstructive surgery. For him, dermatology is where science meets sculpture. He also discusses launching his own skincare line, built on evidence-based formulas and a deep sense of empathy for patients.The conversation turns to AI, community management, and the importance of preserving humanity in a hyper-digital world. Both guests highlight the loneliness behind the influencer lens and the need to foster real relationships through coffee chats, connection, and care.When the talk shifts to balance, Kelsie shares her go-to box-breathing ritual before major meetings, Ariel describes his daily meditation and visualization routine, and Jodi admits that her best reset is lying on the floor with her legs up the wall plus keeping social media off her phone.Tune in to hear how data, design, and human touch come together to shape the next chapter of beauty. And if you'd like to try any products from Dr. Ariel he gave us a code it's WBMB20 for 20% off your purchase on drarielostadskincare.com
Learn from top Amazon mentors as they reveal the exact steps they're taking in a live case study from Scale Stories to help a brand double its sales in 2025 and how you can do the same.
Crear libros en Amazon no se trata solo de escribir: se trata de entender el negocio detrás del contenido. Lilibeth Fernández lo sabe muy bien. Como especialista en el ecosistema de Amazon y fundadora de varias marcas, ha convertido su conocimiento en una guía para quienes buscan generar ingresos desde Latinoamérica. "Puedo crear libros, pero lo que es siempre importante es el capital. Eso ayuda al emprendedor a animarse a crear un producto basado en libros, conocer cómo es Amazon", sostiene. Para Lilibeth, el gran potencial de KDP está en que permite experimentar, aprender y escalar dentro del ecosistema: "Siempre les digo a las personas que están en Amazon KDP… si realmente saben crear un producto, crear un buen listado, posicionar el producto, que es lo más difícil para los vendedores, ya están listos para ir a Amazon FBA o a donde ellos deseen dentro de la plataforma y yendo a nichos más grandes". KDP es, en su visión, una puerta de entrada accesible y estratégica para cualquier emprendedor que quiera dar sus primeros pasos en e-commerce. Su enfoque está basado en la data. "Lo que utilizo es Helium 10 y Data Dive, donde analizamos los nichos, qué es lo que está en tendencia actualmente en Amazon con el tema de libros, ya sea de bajo o medio contenido", cuenta. Lilibeth clasifica los libros según su nivel de complejidad: bajo contenido para cuadernos y planificadores; medio contenido para libros para colorear o recortar; y alto contenido para obras literarias. Pero más allá de la categoría, lo esencial es saber leer el mercado. "Me gusta analizar los libros que se han lanzado en los últimos dos años, porque me permiten entrar a competir con vendedores medios y no con editoriales mejor posicionadas", aclara. Ese análisis profundo le permite identificar oportunidades antes de que un nicho se sature. "Ahora los planificadores están saturados, porque la gente está creando más de lo mismo y no está dando un valor agregado dentro de los libros de planificación, a menos que vayas a un subnicho", asegura. Lo mismo ocurre con los libros de mándalas o mascotas, donde recomienda explorar variantes más específicas que respondan a intereses puntuales del público: "Hay mucho material por hacer pero hay que saberlo estudiar". El diseño también juega un papel clave en la estrategia. Lilibeth presta especial atención a los detalles técnicos que pueden marcar la diferencia en la visibilidad de un libro: "El título del libro es indispensable que esté dentro de la portada… porque Amazon lee las palabras que están dentro de las etiquetas y dentro de las portadas de los libros". Cada elemento visual, desde la tipografía hasta el color, puede influir en el algoritmo. Por eso, además de analizar keywords, utiliza herramientas como PickFu: "Las portadas las testeo mediante PickFu, donde hago encuestas en vivo… pero no basado en lo que a mí me gusta, sino en lo que la gente está pidiendo". Una vez que el libro está listo, llega el momento de darle visibilidad. "Con 150 dólares podemos hacer la publicidad del producto en Amazon. A mí me gusta lanzar campañas en automático para ver qué es lo que la gente está buscando y cómo te encuentra", comenta nuestra invitada. Según explica, entender la data publicitaria permite después combinar estrategias más precisas con campañas de targeting o palabras clave. Pero Lilibeth también hace una distinción fundamental entre crear libros y construir una marca: "Si quieres crear un libro lo que vas a ganar es muy poco… pero si quieres crear una marca nos vamos a diferentes segmentos a vender, ya sea TikTok Shop, otras redes sociales, Pinterest". Para ella, el verdadero potencial está en trascender el formato y construir una identidad propia. Porque al final, como dice, "la persona te compra a ti". Instagram: @lilibeth_fernandezoficial Youtube: @lilibeth_fernandezoficial LinkedIn: @lilibeth-fernandez80
Fiona Frills is a Gen Z founder, creator, & storyteller passionate about building community-driven brands and tools that empower the next generation.She started Frilliance at 13 after struggling with acne and realizing how many beauty products were packed with harsh ingredients. Today, Frilliance is available worldwide at major retailers like CVS, Amazon, SuperDrug and TikTok Shop, serving a vibrant teen community that values self-expression & real conversations around beauty.She is also the Co-Founder of Aurelia, an AI-powered platform giving micro-influencers smarter tools to pitch, grow, and get paid. Deeply passionate about Gen Z empowerment, teen innovation, creator economy, & building products that actually make a difference, Frills is quickly ascending.
In this episode, unlock 10 powerful strategies to boost your Amazon sales. Discover hidden keywords, spot listing hijackers instantly, and master Helium 10 features no other software offers.
Joshua (Josh) Fulmer is the Executive Creative Director of Lunge Marketing, a full-service eCommerce agency specializing in Amazon, Walmart, TikTok Shop, and Google Ads services. With over 18 years of design and brand strategy experience, he leads creative teams in developing engaging, inclusive visual narratives. Before joining Lunge, Josh served in the US Marine Corps, worked in the craft beer industry, and built a design consulting practice. In this episode… Content creation has become more essential and complex than ever. AI tools promise faster, cheaper results, but at what cost to brand trust and authenticity? How can brands balance speed and creativity while maintaining a consistent voice across every channel? According to content strategist Josh Fulmer, the key lies in using AI as an enhancer, not a replacement. He recommends developing clear content strategies grounded in audience research and user personas to ensure every asset serves a purpose. Brands should focus their budgets on creators and platforms that truly align with their target market, while maintaining consistent tone and messaging across formats. The goal is thoughtful integration, where technology supports creativity without diluting brand integrity. Welcome back to The Digital Deep Dive as Aaron Conant talks with Joshua (Josh) Fulmer, Executive Creative Director of Lunge Marketing, about AI's impact on content creation. Josh discusses how brands can maintain consistency amid disruption, build smarter strategies through audience targeting, and balance automation with authentic storytelling.
There are new forms of ecommerce popping up every day, on every website from Instagram and Tiktok to Pinterest. Is selling online through Tiktok right for your books?This week, Jane Friedman of the Bottom Line is back to talk to Joe and Elly about the growing popularity of TIktok Shop, and if she thinks it's worth a publisher's time.************Thank you for catching the People's Guide to Publishing vlogcast! We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosmGet the book: https://microcosmpublishing.com/catalog/books/3663Get the workbook: https://microcosmpublishing.com/catalog/zines/10031More from Microcosm: http://microcosmpublishing.comMore by Joe Biel: http://joebiel.netMore by Elly Blue: http://takingthelane.comSubscribe to our monthly email newsletter: http://eepurl.com/gIXT6vFind us on social media:Facebook: http://facebook.com/microcosmpublishingBlueSky: https://bsky.app/profile/microcosm.bsky.socialInstagram: http://instagram.com/microcosm_pub************
On our recent book tour, we met so many amazing tweens and teens who surprised us by saying they listen to this podcast. (Yes, this one! The one about aging knees, perimenopause, and remembering dial-up internet.) Somewhere between the hugs and deep conversations, it hit us: We might actually be their Golden Girls.I loved watching the Golden Girls growing up, so we've decided to embrace it. In this episode, we share a love letter to our younger selves — advice we wish we'd known in our teens, 20s, and 30s that we want to pass along to Gen Z. From not chasing the guy peaking in high school to keeping your passions — we've learned a few things. Plus, I can deinfluence you with my latest TikTok purchase. (TikTok Shop is the new QVC, by the way.)So grab your orthotic slippers, listen to Penn's version of “Thank You for Being a Friend,” and enjoy some voicemails from our answering machine — your Golden Girls are here. We love to hear from you, leave us a message at 323-364-3929 or write the show at podcast@theholdernessfamily.com. You can also watch our podcast on YouTube.Order our new book, All You Can Be With ADHD (also available on audiobook!)Visit Our ShopJoin Our NewsletterFind us on SubstackFollow us on InstagramFollow us on TikTok Follow us on FacebookLaugh Lines with Kim & Penn Holderness is an evolution of The Holderness Family Podcast, which began in 2018. Kim and Penn Holderness are award-winning online content creators known for their original music, song parodies, comedy sketches, and weekly podcasts. Their videos have resulted in over two billion views and over nine million followers since 2013. Penn and Kim are also authors of the New York Times Bestselling Book, ADHD Is Awesome: A Guide To (Mostly) Thriving With ADHD and winners on The Amazing Race (Season 33) on CBS. Laugh Lines is hosted and executive produced by Kim Holderness and Penn Holderness, with original music by Penn Holderness. Laugh Lines is also written and produced by Ann Marie Taepke, and edited and produced by Sam Allen. It is hosted by Acast. Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.
In this episode of Retention Chronicles, host Mariah Parsons chats with Cheryl Kim, Head of Business Development at Hoxy, a fast-growing Korean-inspired seasoning brand making waves in both online and offline retail. Cheryl shares how Hoxy was born from a decade of importing Korean dry goods and a vision to make authentic Korean flavors accessible and irresistible to American consumers.They dive into the brand's bold packaging strategy, its Gen Z-friendly aesthetic, and how intentional design decisions—from resealable pouches to shelf-ready displays—set Hoxy apart. Cheryl also walks through the company's growth journey, from landing on the shelves of HomeGoods, World Market, and soon Walmart, to building traction through Amazon Vine, influencer seedings, and TikTok Shop.Whether you're a CPG founder, marketer, or flavor enthusiast, this conversation offers rich insights into how to turn cultural inspiration into mainstream success, one savory packet at a time.
Is the creator economy's future in micro-dramas and social commerce? This week, we're unpacking the billion-dollar rise of short-form dramas and whether they're just a smarter version of Quibi.In this episode, Lauren reports from Trilith Studios, the new home of the DC Universe, on the explosion of production in Georgia. Then, Josh unveils his new platform, Gospel Stats, and shares exclusive data on the YouTube sponsorship landscape that no one has seen before. We also sit down with Orca CEO and SoCom founder Max Benator to discuss everything you need to know about TikTok Shop, creator storefronts, and the future of social commerce. What you'll learn:-- How micro-dramas are generating billions with a "predatory" monetization model -- Exclusive data on the growth of YouTube sponsorships -- The strategy behind successful social commerce on TikTok Shop-- Why professional sports leagues are partnering with creators00:00 Intro: Late Night Recording01:12 Lauren at Trilith Studios03:45 Are Micro-Dramas Just Quibi 2.0?05:50 The Business of "Bad" Content10:17 Announcing Gospel Stats12:28 How We Track YouTube Sponsorships15:25 Exclusive Sponsorship Data Revealed18:11 Interview: Max Benator of SoCom23:30 Why a Social Commerce Conference?28:55 The Future of Creator Storefronts35:42 Upload: Good Good Golf x PGA38:11 Download: Instagram's New "Rings" Awards40:23 OutroCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand
ChatGPT launches a new browser that can browse Amazon, an AWS outage may have affected sales, and sellers can soon reserve branded searches for Sponsored Brand Ads. These and more buzzing news on this episode!
Three expert sellers who've sold tens of millions on Amazon reveal what it takes to launch a successful business from scratch in 2025. Strategies, tools, and real seller insights.
Zeke Bronfman is the co-founder and CEO of The Absorption Company, a brand pioneering highly bioavailable supplements engineered for optimal nutrient absorption. With a background in health and wellness entrepreneurship—including a previous successful beverage exit—Zeke leads a team on a mission to address a major gap in supplement efficacy by focusing on real, measurable impact for consumers.In this episode of DTC Pod, Zeke details the journey of building The Absorption Company from inception to rapid retail success in outlets like Erewhon. He talks about the science behind absorption, launching with a powerful community-driven strategy, and the importance of brand-led product innovation. Zeke also offers practical advice on supply chain management, leveraging celebrity co-founders, and lessons learned about optimizing e-commerce for long-term growth.Episode brought to you by StordInteract with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. The founding story of The Absorption Company2. Why most supplements fail—and how absorption is the next frontier3. Creating a viral pre-launch private Instagram community4. Setting a brand apart with science-backed, lifestyle-driven design5. Early product development and MVP lessons6. Direct-to-consumer subscription as a growth engine7. Amazon, TikTok Shop, and the online channel mix8. The strategic approach to selective retail partnerships9. Managing the supply chain: co-packers, fulfillment, and scaling ops10. How to keep operations simple, resilient, and cost-effective11. Lessons in traffic acquisition: organic, paid, and influencer mix12. Celebrity founder advantages, limits, and effective deployment13. Funding, initial capital requirements, and brand investment14. Biggest founder learnings and operational takeaways15. What's ahead: innovation pipeline and future growthTimestamps00:00 Intro to Zeke Bronfman and The Absorption Company02:44 The absorption problem in supplements04:40 Why bioavailability is the future of wellness supplements06:11 Bringing the brand to life: Team, tech, and community-building07:47 The private Instagram launch strategy and viral pre-sale09:27 The power of exclusivity and early consumer engagement11:12 Product MVP and standout branding decisions13:26 Early sales strategy: DTC, Amazon, retail mix15:04 Why big-box retail isn't always the right move17:57 Scaling DTC: Subscription, platform choices, and LTV19:04 Driving traffic: Paid, organic, influencer, and celebrity co-founder impact20:38 TikTok Shop: Affiliate, Live, and what works (and doesn't)22:36 Capital, startup costs, and launching with impact25:32 Building a scalable supply chain and minimizing complexity27:25 Fulfillment operations and splitting inventory29:00 Entering boutique/strategic retail as a marketing lever30:52 Biggest learnings and missteps scaling Absorption Company33:13 Lessons using celebrity/influencer as a brand amplifier36:10 What's next: Upcoming innovations and business growth36:50 Where to follow Absorption CompanyShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more. Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokEzekiel Bronfman - Co-Founder and CEO of The Absorption CompanyBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic
In this episode of Lunch With Norm, we sit down with Ian Page, founder of Bullseye Sellers, to unpack the growing influence of TikTok Shop on Amazon sellers and whether you should make the jump. We cover everything from TikTok's search impact on Amazon, to viral brand strategies, to the real ROI of building on TikTok Shop in 2025. Discover what product types are crushing it, what niches are wasting their time, and the one thing most sellers get completely wrong about TikTok. Ian also reveals how TikTok's top-of-funnel ad model with a built-in shopping cart is changing the game, why the halo effect is stronger than you think, and how to know if your brand is ready. Whether you're at 7 figures or just getting started, this episode delivers blunt, honest guidance for deciding if TikTok Shop is your next revenue channel.
Most brands dream of cracking social commerce. Hudson Leogrande, founder of Comfrt, mastered it. Nik and Hudson break down how Hudson built TikTok Shop's fastest-growing apparel brand, turning a bootstrapped idea into a $700 million powerhouse driven by community, authenticity, and lots of sweatshirts. Hudson reveals his full Q4 playbook that includes dynamic pricing, pre-order strategies, and content formulas that consistently go viral. He also shares his story of resilience: going from homelessness to building a brand with purpose, donating a portion of every sale to mental health causes.If you're a founder, operator, or marketer who's ready to build a product with purpose and scale on a huge level, this is the episode for you. What's Instant? They're the secret weapon to triple your email revenue with AI-powered flows. Instead of blasting the same cart reminders to everyone, Instant ensure every shopper gets a unique email experience: Copy, products, and offers that adapt to your shopper's behavior in real time. Emails sent at the exact moment that shopper is most likely to buy. 11+ abandonment flows live in minutes. Book a demo by Oct 31 to get 50% off your first 60 days. Make this BFCM your biggest one yet: instant.one/limited Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips. Check out the Nik's DTC newsletter: https://bit.ly/3mOUJMJ And if you're looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik's most unfiltered, uncensored thoughts. Follow Nik: Twitter: https://www.twitter.com/mrsharma
In this episode, let's meet our first contestant on Scale Stories, Natalie, and learn about her story and about what is in store for her brand-new Amazon and TikTok Shop product launch.
I spent three days at Smart Marketer Live in Denver, capturing raw conversations with agency owners, brand founders, and Meta reps about what's actually working in 2025.This isn't your typical conference recap. We're talking about Meta's Andromeda update that killed everyone's ad performance over the summer, why TikTok Shop might be a trap, and how a chicken supplement business owner plans to poach employees like she's manifesting herbs.Featuring Beav Brodie (Tactical Baby Gear), Brett Curry (OMG Commerce), Attila from Smart Marketer, and Celia Hatch (Buff Clucks).SPONSORSSwym - Wishlists, Back in Stock alerts, & moregetswym.com/kurtCleverific - Smart order editing for Shopifycleverific.comZipify - Build high-converting sales funnelszipify.com/KURTLINKSTactical Baby Gear: https://tacticalbabygear.comFight Soap: https://fightsoap.usBuff Clucks: https://buffclucks.comOMG Commerce: https://omgcommerce.comSmart Marketer: https://smartmarketer.comWORK WITH KURTApply for Shopify Helpethercycle.com/applySee Our Resultsethercycle.com/workFree Newsletterkurtelster.comThe Unofficial Shopify Podcast is hosted by Kurt Elster and explores the stories behind successful Shopify stores. Get actionable insights, practical strategies, and proven tactics from entrepreneurs who've built thriving ecommerce businesses.