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This episode is a grab-bag of highly tactical operator insights - starting with a breakdown of why Grüns' transactional SMS and subscription flows work so well, and what smart lifecycle design looks like when you're trying to prevent churn, drive upgrades, and increase LTV. From there, we dive into one of the most impressive brand marketing plays of the year: the Marty Supreme campaign, and why its blend of social-first world-building, memeable moments, and built-in distribution is a blueprint for modern creative strategy.We also get into the realities of TikTok Shop: how to measure it when attributed revenue looks tiny but impressions, content volume, and halo impact are massive; how better tooling and reporting can give a clearer read on its true impact; and how leading brands are already staffing the channel with dedicated affiliate managers and creator-community leads.It's a fast-moving episode focused on subscriptions, creative, and the emerging acquisition channels operators need to understand before they hit scale.If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6Chapters:00:00:00 - Introduction00:03:27 - Transactional SMS Marketing and Retention00:20:32 - The Marty Supreme Brand Campaign00:32:10 - The Formula for Viral Stunts00:44:15 - TikTok Shop Strategy and Measurement00:52:39 - Comfort's Affiliate Community ModelPowered by:Motion.https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-readshttps://motionapp.com/creative-trendsPrescient AI.https://www.prescientai.com/operatorsRichpanel.https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdescAftersell.https://www.aftersell.com/operatorsRivo.https://www.rivo.io/operatorsSubscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9Subscribe to the Finance Operators Podcast here:https://www.youtube.com/@FinanceOperatorsFOPSSign up to the 9 Operators newsletter here:https://9operators.com/
On today's podcast episode, we discuss our “very specific but highly unlikely” predictions for 2026: sports team sponsorships pushing the envelope, the ceiling for TikTok Shop, and a budding relationship between creators and retail media networks. Join Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Ross Benes, Senior Forecasting Analyst Oscar Orozco, and Principal Analyst Max Willens. Listen everywhere, and watch on YouTube and Spotify. To learn more about our research and get access to PRO+, go to EMARKETER.com Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities, contact us: advertising@emarketer.com For more information, visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-what-if-sports-team-sponsorships-tiktok-shop-s-ceiling-creator-retail-media-network-marriage © 2025 EMARKETER Campaigns take flight with Viasat Ads. Unlock access to over 250 million passengers annually across leading global airlines, with high-engagement ad formats and real-time delivery. Viasat Ads provides access to a verified audience in a captive environment, so your message reaches passengers when they are ready to engage. Join their journey with Viasat Ads.
Amazon finally gets rid of the dreaded commingling. Will the post office stop delivering Amazon products? An important new rule for TikTok shop shipping. More stories on today's Weekly Buzz! ► Watch The Podcasts On Youtube: https://www.youtube.com/@AMPMPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft We're back with another episode of the AM/PM Podcast and Weekly Buzz with Helium 10's VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Amazon: Commingling practices will end effective March 31, 2026 https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHSktDTEM5N0s5MkRBWFAy Amazon in discussions with USPS about future relationship https://www.reuters.com/technology/amazon-explores-cutting-ties-with-usps-washington-post-reports-2025-12-04/ TikTok Shop tightens Postal Service shipping options for sellers https://www.retaildive.com/news/tiktok-shop-usps-label-requirements-change/807086/ Assess new brand names with Brand Name Evaluator https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHVzNBWVRVTEZWN0VQWU1C Helium 10 is hosting an Elite workshop in Irvine, CA with sessions on AI SEO, TikTok Shop growth, and keyword research. Use code Elite100 at https://h10.me/q4workshop for a free $299 ticket. Lastly, an announcement for Helium 10's podcasts. The AM/PM Podcast will now focus on news and expert-led strategy trainings for e-commerce sellers. For brand stories and seller journeys, subscribe to the Serious Sellers Podcast. In episode #478 of the AM/PM Podcast and Weekly Buzz by Helium 10, Bradley covers: 00:00 - Introduction 01:28 - RIP Commingling 08:58 - RIP USPS? 10:15 - Amazon Listing Sync 12:38 - RIP TikTok Shop USPS Labels 14:18 - TikTok Shop Ads 17:27 - Amazon Brand Evaluator 19:18 - Elite Workshop 20:29 - Serious Sellers Podcast Enjoy this episode? Want to be able to ask questions to Leo Sgovio live in a small group with other 7 and 8-figure Amazon sellers? Join the Helium 10 Elite Mastermind and get monthly workshops, training, and networking calls with Kevin at h10.me/elite Make sure to subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast!
#713 What if you could make multiple 5-figures from “introvert side hustles” without ever becoming an influencer? In this episode, host Kirsten Tyrrel sits down with Megan Spencer (“Meg the Creator”), a small-town, introverted mom who helps people build high-income side hustles through UGC, Amazon onsite commissions, TikTok Shop, and freelancing — no followers required. Megan shares how she quit her government job on maternity leave, burned out as a social media manager, then rebuilt her income by focusing on authenticity and income over aesthetics. She breaks down exactly how beginner-friendly UGC platforms work, why brands are shifting budgets away from traditional influencers, how creators can land their first paid deals and free products, and why niching down can actually hurt you at first. If you've ever felt “too introverted,” “too normal,” or “too late” for the creator economy, this conversation will show you practical, low-barrier ways to start making real money online! What we discuss with Megan: + Balancing motherhood, business, and side hustles + “Anti-influencer” income without followers + UGC basics and starter platforms + Amazon reviews as passive income + TikTok Shop viral commission story + Pros and cons for introverts + When to niche vs stay broad + Stacking UGC, Amazon, and TikTok + Freelancing as a flexible option + Mindset shift: followers vs income Thank you, Megan! Check out Meg the Creator at MegtheCreator.com. Follow Megan on Facebook, Instagram, TikTok, and YouTube. To get access to our FREE Business Training course go to MillionaireUniversity.com/training. To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors. Learn more about your ad choices. Visit megaphone.fm/adchoices
TALK TO ME, TEXT ITA glowing red “jellyfish” above a thunderstorm looks like sci‑fi until you hear the science. We start with a simple birthday fitness win—standing up from the floor without using hands—and follow that thread of intentional choices into the sky, where NASA explains sprites: rare, vermilion flashes that bloom 50 miles up and vanish in milliseconds. The images echo Stranger Things, but the truth is better than fiction—a peek at the upper atmosphere's hidden electrical theater and how storms can spark beauty we rarely see.From awe to impulse, we pivot into a candid look at TikTok Shop and the way shopping now lives inside the same stream as entertainment. Ten billion dollars of U.S. spend this year hints at a bigger shift: when video, social proof, and one-tap checkout erase the pause between wanting and buying. We unpack FOMO across generations, why buy-now-pay-later stretches small choices into long-term debt, and how to rebuild healthy friction with simple guardrails—separating watch from buy, adding a 24-hour list, and removing autofill to invite reflection back into the process.We wrap with a lighter tradition that still carries weight: favorite Christmas movies. Miracle on 34th Street, Love Actually, The Holiday—stories that help us measure what matters and remind us that belief, community, and restraint can coexist. Come for the strange red lightning and stay for the practical toolkit against the scroll-to-cart spiral. If this resonated, follow the show, share it with a friend who loves space or struggles with impulse buys, and drop a review with your top holiday film—we're reading every pick.Buzzsprout - Let's get your podcast launched!Start for FREE Thanks for listening! Liberty Line each week on Sunday, look for topics on my X file @americanistblog and submit your 1-3 audio opinions to anamericanistblog@gmail.com and you'll be featured on the podcast. Buzzsprout - Let's get your podcast launched!Start for FREESupport the showTip Jar for coffee $ - Thanks Music by Alehandro Vodnik from Pixabay Blog - AnAmericanist.comX - @americanistblog
Amazon truckload hijacked, TikTok Shop creator tactics, new AI tools & strategies, Amazon PPC recovery, and a full revamp of the AM/PM & Serious Sellers Podcasts.
Amazon truckload hijacked, TikTok Shop creator tactics, new AI tools & strategies, Amazon PPC recovery, and a full revamp of the AM/PM & Serious Sellers Podcasts. In this episode, Bradley Sutton kicks off a brand-new era for both the AM/PM Podcast and the Serious Sellers Podcast with co-hosts Carrie Miller and Shivali Patel. This simulcast episode sets the tone for what's coming next: more Amazon, TikTok Shop, Walmart, and AI-driven strategies designed to help you make money in the AM and the PM. Bradley also shares the new format for both shows, including Weekly Buzz moving to AM/PM Podcast, expert-led trainings, and a renewed focus on real seller stories on Serious Sellers Podcast every Monday. From there, things get wild. Carrie tells the story of a truckload of her Amazon inventory being hijacked on the freeway like a scene straight out of Fast & Furious, complete with a fake carrier, turned-off tracking, ransom demands, and a loss that ballooned to around $70K after tariffs. She breaks down what she learned about freight, tariffs, switching manufacturing from China to Turkey, and why sellers need to be more hands-on with carriers and agencies alike. Shivali then shares her own hard lesson: a high-margin product that kept failing customers, forcing her to pull the listing and rebuild the brand off-Amazon using a digital-first strategy that pairs a makeup mastery course with a physical product bonus and a new funnel powered by Google Ads. To round out the episode, Shivali walks through exactly how she became a TikTok creator in just 12 days, qualified for the Creator Pilot Program, and started monetizing with TikTok Shop using existing camera-roll content, smart reposting, and product tagging. She also reveals some under-the-radar AI tools like Higgsfield and Arcads that can help sellers generate before-and-after content, influencer-style videos, and scalable creatives without always needing the physical product on hand. Carrie closes with one more key reminder for Amazon sellers: start paying attention to Rufus and optimize your listings around the real questions shoppers are asking, because AI-driven search is already changing how people discover products on Amazon. In episode 477 of the AM/PM Podcast, Bradley, Carrie, and Shivali discuss: 00:00 – Bradley kicks off the new era of the AM/PM & Serious Sellers Podcasts 02:03 – Fast & Furious moment: an Amazon shipment gets hijacked 03:20 – How the thieves impersonated the carrier and held the load for ransom 05:14 – $70K in losses and what sellers MUST know about subcontracted carriers 07:48 – Turning a product failure into a digital-product-first business model 15:50 – Carrie moves manufacturing from China to Turkey - costs vs. tariffs 16:55 – Major announcement: Weekly Buzz moves to the AM/PM Podcast 22:10 – How Shivali became a TikTok Creator in 12 days & 27:45 – Carrie's Amazon PPC agency disaster & how she rebuilt with Helium 10 34:05 – AI tools sellers haven't heard of 36:45 – Optimizing Amazon listings for Rufus AI 37:55 – The future format of both podcasts moving forward
If you consider yourself a part of the chronically online club, come take a seat. On today's episode, I'm joined by my head of social and Darlington co-founder Lydia Berry to break down the biggest brand marketing moments of 2025 — the drops, collabs, and launches that we couldn't stop talking about.We get into Summer Fridays x Gap, Crown Affair, The Row, The Devil Wears Prada, Chanel and more. Plus, we chat about TikTok Shop being Gen Z's QVC, how Substack became everyone's new diary, wild postings, archives, and what trends we hope never return.Follow Lydia on Instagram https://www.instagram.com/lydberry/Get 20% an annual membership of our newsletter, Let's Get Dressed, here https://letsgetdressed.substack.com/lgdLove the show? Follow us and leave a review on Apple Podcasts and Spotify. To watch this episode, head to YouTube.com/@LivvPerezFor more behind-the-scenes, follow Liv on Instagram, @LivvPerez, on TikTok @Livv.Perez, and shop her closet here https://shopmy.us/livvperezSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Elina Panteleyeva is the founder of Dood Woof, a 7-figure brand built specifically for Doodle dog breeds. After getting laid off, she bootstrapped her business from $0 to 7 figures in 15 months with no prior Ecommerce experience, no team and no outside investors. outside funding. Elina scaled fast by focusing on niche product-market fit, building a raving fan base, and using scrappy organic marketing to drive Amazon and TikTok Shop growth. Now, she helps other founders grow and scale their eCommerce brands profitably by building a brand that serves a specific group of people. In This Conversation We Discuss:[00:00] Intro[00:34] Sponsor: Taboola[01:44] Building products around customer pain points[02:53] Identifying problems through community research[05:19] Sponsor: Next Insurance[06:32] Balancing product creation with marketing[06:48] Building trust through storytelling[09:15] Collecting feedback to shape products[10:50] Creating scarcity to drive excitement[12:38] Identifying niches with specific pain points[13:47] Sponsor: Electric Eye[14:56] Sponsor: Freight Right[16:56] Collecting reviews to build credibility[18:37] Training mindset to handle uncertainty[21:59] Discovering entrepreneurial instincts early[22:29] Focusing on one channel before diversifying [25:34] Leveraging micro-influencers for growthResources:Subscribe to Honest Ecommerce on YoutubeCreating Healthy Happy Lives for Doodles doodwoof.com/Follow Elina Panteleyeva instagram.com/doodwoofco/?hl=enReach your best audience at the lowest cost! discover.taboola.com/honest/Easy, affordable coverage that grows with your business nextinsurance.com/honest/Schedule an intro call with one of our experts electriceye.io/connectTurn your domestic business into an international business freightright.com/honestIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
Shopify went dark on Cyber Monday. Amazon glitched and wiped deal badges across Black Friday and Cyber Week. Sellers relying on one platform got crushed. But diversified brands kept growing because TikTok, Shopify, Amazon, and email all picked up the slack.Factories across China and Vietnam are now slowing down early ahead of Lunar New Year, which means your Q2 inventory window is already shrinking. TikTok Shop continues its retail takeover, and AI is rewriting the rules for product discovery, listing visibility, and who gets recommended.In today's Week in Review, you'll hear what actually happened inside Shopify and Amazon during the meltdown, how operators protected their revenue, what you must do before January hits, and why 2026 will reward brands who diversify and think like CEOs, not dabblers.✅ Do not wait on inventory. China and Vietnam are already winding down for Lunar New Year. If you don't finalize orders soon, your production moves into April or May.✅ Shopify crashed and Amazon glitched deals. Operators with omnichannel setups absorbed the hit. Single-channel sellers got wrecked.✅ Maximize profits in December instead of scaling losers. Double down on your highest-converting SKUs, best reviews, and fastest shipping.✅ TikTok to Amazon is the new performance pipeline. UGC targeting Amazon searches drove major lifts last week.✅ AI is the new e-commerce gatekeeper. AI agents are scraping, rewriting, and interpreting your listings. Machine-friendly listings now determine visibility.
GFA 478. Mike Michelini interviews Danan Coleman on a yacht in Phuket about 2026 e-commerce trends, breakthrough software tools, AI automation, and TikTok Shop's rise. The post Yacht Version: Future Trends & Software in E-Commerce with Danan Coleman appeared first on Global From Asia.
Your 2026 marketing success hinges on understanding the shifts happening right now, and this month's updates could completely reshape your strategy. In this episode, Emma delivers the five most important December marketing updates every brand should know before stepping into the new year. First, Instagram has confirmed that replying to comments can increase engagement by up to 42%, proving community management is no longer optional, it's essential. You'll also learn how Reddit's holiday shopping threads are influencing buying behavior earlier than ever, why TikTok is aggressively pushing TikTok Shop with major incentives, and how Instagram's new competitive insights tool finally lets brands benchmark themselves against others in their niche. Finally, Emma breaks down TikTok's new user controls that limit AI-generated content – an update signaling a major shift back toward authentic, human-led marketing. Listen in as Emma explains: Why community management is now a non-negotiable growth lever How TikTok sellers can benefit from TikTok Shop incentives this season Why human-first content will dominate in 2026 And so much more! Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co Follow us on Instagram: instagram.com/ninety.five.media Grow your brand's social media presence with us: Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry
In this first-ever episode of the Social Commerce Club podcast, the team breaks down a massive shift happening in e-commerce that almost no brand is ready for. TikTok Shop's explosive Black Friday growth, the rise of 24/7 live streaming, creator-led brands, AI-generated influence, and the death of traditional DTC playbooks — it's all here.This conversation uncovers why commerce is becoming entertainment, why authenticity is beating AI, why creator armies are outperforming influencer “faces,” and why the next wave of e-commerce will reward brands who move fast and think differently.If you're in social commerce, e-commerce, marketing, media buying, or the creator economy… this episode will show you where the future is heading.
Small Talk! With Alec Cuenca - Motivation, Inspiration, Pinoy Podcast
Carlo Ople has built one of the most influential careers in the Philippine digital space.. but his journey didn't start with success. It started in an internet cafe, a life-or-death moment, and a decision that changed everything.In this episode, Carlo opens up about the night he was held at gunpoint, why he spent 18 years building his business after working 9–5, and how he finally walked away from corporate life to build an empire. He shares his principles, the mistakes he made along the way, and what creators and entrepreneurs need to understand if they want to survive in 2026 and beyond.This is a conversation about resilience, discipline, fear, and the cost of building something meaningful. If you've ever thought about starting a business, leaving your job, or becoming a creator.. this episode will challenge you.In this episode we discuss:The near-death moment that changed his entire lifeBuilding a side hustle for 18 yearsWhy he left corporate despite having a high-paying roleThe 7 to 1 principle and the power of consistencyWhy most people stay stuck in jobs they hateHow to prepare for leaving corporate safelyWhy digital is our generation's biggest advantageThe future of the creator economyAffiliate marketing, TikTok Shop, and emerging income streamsThe fear of politics, corruption, and the responsibility of creatorsLosing clients, losing people, and how to deal with painful setbacksIdentity, burnout, and learning to detachWhat happiness and success really meanIf you found this meaningful, share it with someone who needs to hear it. Hosted on Acast. See acast.com/privacy for more information.
Live from the Morgan Stanley Global Consumer & Retail Conference in New York, our analysts discuss the latest macro trends and pressures impacting the U.S. consumer.Read more insights from Morgan Stanley.----- Transcript -----Michelle Weaver: Welcome to Thoughts on the Market. We're coming to you live from Morgan Stanley's Global Consumer and Retail Conference in New York City, where we have more than 120 leading companies in attendance. Today's episode is the first in a two-part special focused on the consumer where we'll focus on the K economy and the health of the U.S. Consumer. Tomorrow for the next episode, we'll turn our attention to AI. My colleagues and I are eager to dig into this discussion. With me on stage, we have Arunima Sinha from the Global and U.S. Economics team, Simeon Guttman, our U.S. Hardlines, Broad Lines, and Food Retail Analyst, and Megan Clap, U.S. Food Producers and Leisure Analyst.It's Thursday, December 4th at 10:00 AM in New York. So, to start, I want to go through the health of the consumer. That's of course been a theme that's been on display at the conference today. And 2025 has really been a year of mixed signals. But overall spending has held up while inflation has weighed on confidence, especially among lower- and middle-income households. Arunima, I want to start with you on the macro front as we head into year end. How would you describe the overall state of the consumer? What are you expecting in terms of real wage growth and spending? Arunima Sinha: If we'll just look at the rearview mirror in terms of Q1 through Q3, this year spending growth on a real basis has been holding up. So, in the first half of this year, about 1.5 percent on average. For the third quarter, given the data that we do now have in hand, we're tracking about 3 percent, quarter-on-quarter, on a real basis. But I think it is important to emphasize that this is already a step down than the numbers that we were seeing last year. So, in 2024 on these Q-on-Q numbers, we were running somewhere between 3.9-4 percent. So there already has been some slowdown. The recurring theme that we've had this year is how are the drivers of consumption going to weigh on different cohorts? And so, how is the labor market going away and how are wealth effects going to play out? And that, sort of, tied in squarely with the narrative that we've been emphasizing this whole year, which is that for the upper income cohorts, those net wealth effects have been very, very supportive. $50 trillion in net wealth that's been created just over the last three years. And that has continued for this year as well. And so, meanwhile the labor market has downshifted and that's had a read through into both just nominal wage growth as well as real wage growth. So, for example, on a three-month, three-month basis, that real wage growth, after we've adjusted for the nominal for inflation, has slowed down essentially to stall speed. It used to run, somewhere between 2-2.5 percent, in the first part of this year. And that we think is going to have a read through as we go into this upcoming quarter of Q4, as well as in the first quarter of next year. So just this lagged effect from the slowdown on labor market income is going to weigh; continue to weigh on the middle-income and sort of the upper-, lower- part of the income cohort. So, in terms of our growth forecasts for spending, over this quarter in Q4 and over next quarter in Q1, we are expecting about 1 percent real growth for consumption. That is a two-percentage point step down from where we were in Q3. And then just in terms of disposable income, we're also thinking this particular quarter in Q4 is going to be fairly weak. Michelle Weaver: You spoke a little bit about the different income cohorts there, but I want to double click on that. The K economy has been a really persistent theme as higher income households have benefited from strong market returns. But higher price levels have weighed on lower-income households. What are your expectations for the high versus low-income consumer next year? Arunima Sinha: So next year, we do think that there could be some broadening out in consumption growth. Just overall we have a sequential step up in growth that begins to take place, starting in the second quarter of [20]26. So, we have consumption growth that starts to slowly inch up from about just under 1 percent in the first quarter of [20]26 – all the way up to about 2 percent by the end of the year. What that's going to be driven by, we think that there are going to be some lessening of pressures on the middle-income cohorts. And where is that going to come from? It's going to come from perhaps a still moderate labor market. So, we're not – we don't think we're going to be seeing these big 100,000-150,000 plus jobs being added every month. We're thinking maybe about 60,000 on average per month, for most of next year. But just less policy uncertainty, some boost from the fiscal bill, the fact that monetary policy is going to be heading towards neutral. All of those things should be supportive. Given that the upper-income didn't really slow down this year, we'd also don't think there's going to be a giant acceleration next year. And so, some of that uptick in consumption growth, we think could actually come from the middle-income. And we also think that some of those tariff pressures on inflation are going to start to dissipate after peaking in the first quarter next year. Michelle Weaver: And Simeon, I want to bring the company side into the conversation. What's the early read you've gotten on Black Friday? Expectations into the shopping season were pretty weak. Do you think things could turn out to be better than feared? And are you seeing any differences by income cohort there? Simeon Gutman: The overall take is, it's mixed – to maybe slightly a little worse. I'll answer it in a few different ways. First, the old-fashioned tire kicking that the retail analysts have done during the holiday season. In our hard line, broad line, food retail space mixed to slightly a little worse. In Alex Straton's softline world sounded a little bit better. And then if we combine the takeaways that we've had from companies, at least who presented yesterday, Walmart, Target and some other category killer retailers, it sounded about inline. Underlying trend is relatively stable.I sat on a panel earlier today, with a data aggregator who suggested that the holiday was a little underwhelming. What we don't see; and the underwhelming being at a minus 2 percent run rate for the – I guess, the November to date period, that doesn't include Cyber Monday. What this doesn't account for is the market share shifts. So, one of the ongoing themes across the entire retail landscape has been this big, getting bigger – we say it a lot – but the narrowing funnel of market share. So, the inline updates are probably coming from some of the largest companies, even if the overall holiday was a little underwhelming. Now inline is not anything to write home about. It's harder to get to an inline holiday if you started out below. So inline's okay but not gangbusters. That's probably the right way to characterize it. Michelle Weaver: Megan, same question to you. How is holiday shopping tracking in your space? Have you learned anything surprising about holiday during the conference? Megan Clap: Yeah, I would agree with Simeon relatively inline. I'd say kind of so far so good is what we heard from companies at the conference. We had both Mattel and Shark Ninja product companies that sell into many of the larger retailers that are winning that – that Simeon talked about.Holiday matters a lot for both of them. So, we're still many weeks ahead of us in terms of POS, but Mattel talked about positive POS continuing through the Black Friday season. They left their guidance unchanged today. They're seeing replenishment from their retailers and orders in line with expectations, which was a question just given some of the uncertainty in the landscape. Shark Ninja sells small appliances. They spoke to a strong Black Friday – again, seeing the fourth quarter and holiday play out in line with their expectations. Maybe a couple themes that stood out and one of them was particularly interesting to me. You talked about the K economy, I think, you know, it was very clear the higher end consumer continues to spend and outperform. Value and innovation continue to be things that consumers are looking for. Online seem to do better than in stores. That's what we heard from a lot of companies coming out of last week. And then newer channels like TikTok Shop are coming into the mix and, and brands are seeing, you know, strong growth from those channels as well. Michelle Weaver: And Arunima, I want to wrap this section on Fed policy. How do you expect Fed policy in 2026 to influence consumer spending and recovery, especially for those middle- and lower-income households? Arunima Sinha: We still have the Fed on an easing path into the first half of 2026. So we think 75 basis points and additional policy cuts into next year. But that more or less just takes monetary policy to some estimate of neutral. So, the point is that it's not monetary policy's becoming easier, it is simply just getting too neutral. And so, if we think about the most interest sensitive types of consumption, it's going to come from Housing and it's going to come from Durables. And what our housing strategists are thinking is that given this sort of front end of the curve, our tenure forecast for the middle of next year is still at about 3.75. And so, mortgage rates could dip below 6 percent. So, it's not the front end of the curve. It is that sort of belly of the curve there that's important there. And so there could be some pickup in housing that's going to be important. I think for the middle-income consumer affordability, we think it's still going to be an important concern for housing, but perhaps the middle-income could benefit from some of those lower mortgage rates that are going to come in. Michelle Weaver: Arunima, Simeon, and Megan, thanks for all your insights. And to our live and podcast audiences, thanks for listening. If you enjoy Thoughts on the Market, please leave us a review wherever you listen to the show and share the podcast with a friend or colleague today.
The shopfront of retail is about to change—will you be on the right side when the robots come knocking? With thanks to this episode's sponsor Faire (https://faire.com/) Use the code 'GamePlan25' to claim 50% off and free shipping with your first order!Hi, I'm Catherine Erdly. This week on the Resilient Retail Game Plan, I'm laying out the four seismic shifts set to hit independent retailers by 2026. Think agentic AI that shops for your customers, TikTok Shop turning the high street digital, trust as your most valuable currency, and the resale boom rewriting what “new” means. With 25 years of retail trenches behind me, I'm sharing not just the what, but the how—so you can cut through the noise, strengthen cash flow for retailers, and make sure your product business survives (and thrives) in the new landscape. Grab your notebook and come behind the counter—these are the independent retailer tips that matter.Make sure you grab my freebie at http://resilientretailclub.com/freebieEnjoy the episode? DM me your lightbulb moments or next guest wish list @resilientretailclub on Instagram. Please rate, follow, and review this podcast in your app—it helps more indie founders decide to give us a try!00:00 "Top Retail Trends for 2026"06:05 "Future of Shopping: AI & Shoptainment"10:07 "Shoppable Live Streams on TikTok"14:16 TikTok Shop: Creator-Brand Strategies16:33 "AI Pets and Trust Issues"18:42 Building Trust for Small Businesses22:44 "Building Trust Through TikTok"Mentioned in this episode:Freebie downloadStock FreebieFaire 50% offerUse the code GamePlan25 to get 50% off and free shipping with your first order at faire.comFaire 50% off - use code 'GamePlan25'
Stormy Wellington: From Strip Clubs to Success, Focus, Viral Moments & TikTok Shop Gems + MoreSee omnystudio.com/listener for privacy information.
Check out my Blitz Methadology Videos:https://youtu.be/lcejNzEPdAU?si=hPQG4u9FeAMoERGBhttps://youtu.be/UJOLOA4ustI?si=9KQ8hQmmXbkWHow4In this video, Jordan break down the exact 7-step TikTok Shop system that scaled a struggling account from just $4/day in ad spend to over six figures in 12 days with a 6X ROAS. If you're trying to grow your TikTok Shop, this is the blueprint every new brand needs.You'll learn how to properly audit your shop, fix your product pages, build a creator hub, recruit creators from multiple angles, set VIP/non-VIP commission tiers, and relaunch ads with a clean structure that actually converts. We also walk through how to run a TikTok Shop Blitz to turn normal days into big revenue moments.Whether you're a new brand, a creator, or an e-commerce founder trying to scale TikTok Shop, this step-by-step guide will show you exactly what works right now.
(00:00) ¡Bienvenidos al NortCast! El podcast del TikTok Shop y sus tíos que ya solo compran ahí.(20:50) ¿Nostalgia? Nostalgia es escuchar al crew hablar de quemar CDs y descargar música en módems de 28 kbps.(29:40) ¿Funko Pop? Funko Adios y el próximo fin de una era de los cabezones amados y odiados del mundo de los coleccionables.(46:16) ¿Secuela de mi Pobre Angelito? El Sr. Caulkin dice que tiene la idea clara y no es una trampa.(55:17) La Sección de la Cápsula Stradivarius de Don Christoph nos trae una reseña futurista de "Mars Express" y esta animación recomendadisima.(01:10:30) Alter es nuestra NO RECOMENDACIÓN Y ni la "magia" de Tom Felton la pudo salvar.(01:16:10) Envidios Temporada 3 Es la recomendación de Miedosa, sigue aterrizando sabrosa esta serie y vale la pena que le den una vuelta.(01:18:28) ¡Gracias por acompañarnos una semana más! Happy post Thanksgiving.Síguenos:InstagramXFacebookSuscríbete:YouTubeApple PodcastsSpotifyRSS
Learn Mansour's latest Amazon strategies, from Search Query Performance to new sponsored product video features, AMC tips, pricing tactics, and launch strategies to scale your brand.
In this video, Jordan West breaks down exactly why your cold traffic is dead and how the brands that win on Meta and TikTok Shop are doing it differently. You'll learn how to build a Creative Mix that the algorithms love — from video, image, and carousel ads to TikTok Shop GMV Max campaigns.We'll cover:
Amazon launched a Temu killer, started selling certified used cars, and began rewriting product listings for AI bots…Factories across China and Vietnam are signaling early Lunar New Year shutdowns, and TikTok Shop had one of the biggest quarterly numbers in platform history. In today's Week in Review, you'll learn what's shaking global supply chains, how AI is becoming the new gatekeeper for ecommerce, what Amazon's new moves mean for sellers, and why 2026 will be the year operators pull away from dabblers.
Passend zur aktuellen Black Week werfen Alex und Karo einen kritischen Blick auf große Rabattaktionen wie den Black Friday. Sie diskutieren, warum diese Events häufig nicht mehr den gewünschten Umsatz bringen, sondern vor allem Margen unter Druck setzen und hohe Akquisitionskosten verursachen. Könnten Trade-In-Kampagnen 2026 zum Umsatztreiber der Black Week werden? Außerdem geht es um die Veränderungen im E-Commerce durch chinesische Plattformen wie Shein, SheGlam, Temu und TikTok Shop. Karo und Alex besprechen die abflachende Wachstumsprognose für 2026, die Verschiebung von Konsumtrends und Live-Shopping-Formate. Abschließend werfen sie einen Blick auf die neue Sourcing-Plattform Accio, die über ChatGPT-Anbindung an Alibaba.com schnelle Produktrecherche und Lieferantenkontakte ermöglicht. Das Gespräch im Überblick: (2:36) Ein kritischer Blick auf die Black Week (12:07) Konsumverhalten im Wandel (15:33) Chinas Einfluss auf den Markt (28:32) Die Zukunft der Handelsmodelle (30:29) Shein, Temu & TikTok Shop: Die Entwicklung chinesischer Plattformen (47:38) Accio als neue Sourcing-Plattform Podcast-Host – Karo Junker de Neui: https://www.linkedin.com/in/karojunker https://etribes.de/ Newsletter: https://www.kassenzone.de/newsletter/ Community: https://kassenzone.de/discord Disclaimer: https://www.kassenzone.de/disclaimer/ Youtube: https://www.youtube.com/c/KassenzoneDe/ Blog: https://www.kassenzone.de/ Kassenzone” wird vermarktet von Podstars by OMR. Du möchtest in “Kassenzone” werben? Dann https://podstars.de/kontakt/?utm_source=podcast&utm_campaign=shownotes_kassenzone
Discover how a former science teacher from northern England became one of the most trusted names in global e-commerce tax consulting. In this episode of The Mike Litton Experience, Mike sits down with Reuben James Mattinson, founder of RJM Tax Exemption, ranked #1 on TrustPilot for U.S. tax-consulting reviews. Reuben shares his incredible journey—from growing up in the Lake District, becoming a physical therapist, pivoting into teaching, then launching a massively successful e-commerce tax consultancy that helps entrepreneurs boost margins by up to 30% simply through proper tax exemption. You'll learn: How to legally eliminate sales tax on inventory The mindset shifts required to scale an online business Why understanding AI-driven SEO is now the competitive advantage Real-world case studies of e-commerce sellers who turned 7% savings into massive profitability How human connection still wins in a tech-saturated world Reuben also shares insights on the future of e-commerce, the rapid rise of AI as a search engine, and how entrepreneurs can avoid being left behind. If you’re an entrepreneur, Amazon seller, dropshipper, TikTok Shop seller, or someone ready to start an online business—this episode could literally save you thousands. Book a free consultation with Reuben's team: RJMtaxexemption.com Subscribe to the channel to support the show and never miss insights from inspiring guests.Your subscription helps us grow and continue bringing powerful conversations like this one.
In this episode of Seceret to Scaling your Ecommerce Brand, Jordan West and Zohaib from Refundle break down exactly how brands can scale from 0 to 7 figures on TikTok Shop using creators, content strategy, CPM arbitrage, and whitelisting.We cover the real reasons TikTok Shop works, how to build creator communities, how to repurpose UGC across every platform, and why attribution is broken in 2025. You'll learn how to reach out to affiliates, how many samples you should send, how to increase GMV from live shopping, and the exact playbook top-performing brands are using right now.If you want to grow your TikTok Shop, lower CPMs, and scale organic + paid through creators, this episode gives you the full blueprint.===============================
Zhang Ye é fundador da Always Fit e a maior autoridade de TikTok Shop no Brasil.Aos 27 anos, ele liderou uma das viradas mais agressivas do mercado digital: saiu de uma dívida "impagável" para se tornar o Vendedor Nº1 do TikTok Shop.Escalou o faturamento de sua empresa de R$ 5 milhões para R$ 22 milhões em apenas 3 meses (um crescimento de 334%).Pioneiro na importação do modelo chinês de Live Commerce e Vendas por Afiliados sem tráfego pago.Disponível no YouTube:Link: https://youtu.be/z-Nq9_kLbQ8Siga o Zhang no Instagram:https://www.instagram.com/zhangye.fitNos Siga:Marcelo Toledo: https://instagram.com/marcelotoledoInstagram: https://instagram.com/excepcionaispodcastTikTok: https://tiktok.com/@excepcionaispodcastPatrocinador:Espaço Volpi - Saúde, bem-estar e superação. Mencione o Excepcionais para ter uma condição especial https://bit.ly/excepcionais-espacovolpi
Unlock the Blitz Strategy—the proven framework Jordan West and the Social Commerce Club use to help brands dominate TikTok Shop. In this in-depth webinar, Jordan walks through how to forecast growth using his new AI-powered forecasting tool, how to lower cost of sales under 20%, and how to build a sustainable creator flywheel that scales from $0 to $1M+ on TikTok Shop.You'll learn:The full Blitz Methodology for TikTok Shop successHow to forecast sales, ad spend, and creator ROIWhy marketing moments and “detonation days” outperform slow-growth strategiesHow to seed and incentivize creators to post 5–10 videos eachThe power of live shopping for high AOV productsHow to measure halo effects on Amazon, retail, and DTC salesWhether you're an eCommerce brand, agency, or founder, this session breaks down exactly how to grow faster on TikTok Shop using data-driven marketing systems and creator communities.
On the Glossy Podcast, senior fashion reporter Danny Parisi and international reporter Zofia Zwieglinska break down some of the biggest fashion news of the week. This week, we're talking about a French investigation into the European resale company Vinted, which regulators said hasn't done enough to prevent minors using its platform from accessing sexual content. We also discuss the U.K. footwear brand Clark's entering a number of lower-priced marketplaces, including Shein and TikTok Shop. And we talk about some of the interesting sales data from the pre-Black Friday shopping window. Later in the episode, Zofia and our editor-in-chief, Jill Manoff, are joined by Preston Konrad, founder of the home and fragrance brand Preston Lane, to talk about the biggest holiday trend of the season: Ralph Lauren Christmas. For months, social media has been awash in what people are calling Ralph Lauren Christmas, an aesthetic that takes 20th-century, New England-flavored inspiration from the design principles of Ralph Lauren for cozy holiday outfits and home decor. The aesthetic isn't limited to Ralph Lauren — a number of home and fashion brands have showcased the look in their marketing as they try to capitalize on the trend. Konrad is a former styling director for Ralph Lauren who worked for the brand for over five years. He shared with Jill and Zofia where the trend came from, what's appealing about it and how other brands can get in on the hype.
Amazon's Black Friday deals are live! Rufus just got smarter, and TikTok Shop hits a record-breaking quarter. All this and more on this episode of the Weekly Buzz!
In this episode, our guest breaks down how he turned a small family brand into a thriving media empire through newsletters, podcasts, AI tools, and TikTok Shop strategies that build real e-commerce influence. Join us for an engaging conversation on the AM/PM podcast as we explore the world of podcasts and newsletters with Kelsey Farrar, a seasoned expert and son of industry veteran Norm Farrar. Kelsey shares his unique insights into the evolution of newsletters and how they have become indispensable resources in the e-commerce industry. Learn how valuable content can transform newsletters from simple marketing tools into must-read resources that truly engage and inform subscribers. Discover how Kelsey was inspired by my presentation in Puerto Rico to revamp the Lunch with Norm newsletter, enhancing its value and engagement. Listen in as we discuss the power of newsletters as a tool for building brand engagement. We highlight the importance of tailoring content to resonate with audiences and strategies like audience segmentation and interactive elements. The conversation touches on the importance of analyzing metrics to understand audience preferences, using current topics like TikTok shop bans to boost engagement. Kelsey also shares his journey from teaching English in Korea to collaborating with his dad on his personal brand during the COVID-19 pandemic, gaining valuable social media and branding insights. Finally, we navigate the dynamics of hosting a podcast with nearly 700 episodes and the lessons learned from interacting with hundreds of guests. Discover the significance of having robust systems and processes in place to ensure business sustainability while avoiding the distractions of fleeting industry trends. We also explore the intricacies of building an online presence through platforms like Amazon affiliates and TikTok, highlighting the patience and persistence required for content creation. The episode concludes with reflections on the contrasting dynamics between Lunch with Norm and Marketing Misfits podcasts, emphasizing the importance of personal branding and networking in the digital landscape. In episode 474 of the AM/PM Podcast, Kevin and Kelsey discuss: 07:56 - Consistent, Light Newsletter With Industry Insights 11:55 - Building Brand Engagement Through Newsletters 15:36 - Family's Transition During COVID Shutdown 21:45 - Business Success on Podcasts and Social Media 24:20 - Navigating Business Trends and Growth 30:26 - Social Media Influence and Product Experimentation 32:31 - Navigating TikTok Shop Expectations 39:35 - TikTok Brand Management and Affiliate Outreach 43:31 - Podcast Dynamics and E-Commerce Trends 45:13 - Comparing Podcast Formats and Audience Engagement 48:17 - Podcast Format Pros and Cons 51:01 - E-Commerce Industry and AI Advancements
In this episode, Jordan West sits down with Yash Chavan, Founder & CEO of Saral, to break down why 99% of e-commerce brands are doing influencer marketing completely wrong — and how to fix it by building an owned creator community instead of relying on rented audiences.They dive deep into:The shift from paid → earned → owned mediaWhy owning your influencer/creator community is the ultimate growth moatThe Predictable Influence Pyramid — seeding, affiliates, and top-tier partnershipsHow creators are the new “geese” that lay golden eggs (and why most brands kill the goose)Why attribution is broken & how to measure halo effectsHow Saral vets fake followers and tracks real performanceThe future of social commerce: TikTok Shop, Walmart Live, Amazon LiveWhen brands should offer creators equityWhere AI fits into influencer marketing (and what it can't replace)If you're a DTC founder or marketer looking to scale without relying only on paid ads, this episode is a masterclass in building repeatable, predictable, creator-led growth.Love this episode? Explore more interviews with top founders & CEOs
Send us a textWant these insights and more in person? Join us in Las Vegas, January 13 - 14 2026 for Creator Economy Live West and use code CELPOD20 at checkout!Episode 76 of Creator Economy Live dives deep into the future of content with Sean Atkins, CEO of Dhar Mann Studios and a veteran of MTV, HBO, Discovery, Jellysmack, Disney, and more. Sean shares why he shifted from traditional media to creator-driven companies, how DMS built its 125,000 sq. ft. production powerhouse in Los Angeles, and what purpose-driven storytelling looks like at scale.Keith and Brendan also unpack the week's biggest creator economy headlines — from TikTok Shop's staggering $19B quarter and Instagram's new competitor insights, to Facebook Groups opening up and the rise of influencer requests at Make-A-Wish.You'll learn: • Why creators now rival major studios in reach and cultural impact • What brands still misunderstand about YouTube sponsorships • How Sean structures priorities between content, community, and growth • What the business model looks like behind the world's largest digital scripted studio • And the creator/brand picks of the week, including SoFi, Whoop, and rising creators shaking up the industryIf you're building, scaling, or partnering in the creator economy, this episode is packed with insights you won't want to miss.
What if the real key for CPG brands right now isn't ads or influencers…but mastering TikTok Shop before everyone else catches up? Nik sits down with Zain Ali of Zainith Agency to break down how he's helping 20+ consumer brands scale through social shopping, and why TikTok Shop has become the fastest growth channel in the entire industry. Zain shares the real data on hit rates, how the TikTok algorithm actually learns, and why the brands winning today aren't the ones with the best creative, but the ones flooding the platform with volume. They get into:> Why TikTok Shop is a pure momentum game (and how to trigger it)> What makes a product truly “TikTok native”> The sampling + affiliate strategy behind every seven-figure shop> How TikTok virality boosts Amazon ranks and retail sell-through This episode is for any founder who wants to win on TikTok Shop, beat competitors to the algorithm, and turn social shopping into a multi-channel growth engine. What's Instant? They're the secret weapon to triple your email revenue with AI-powered flows. Instead of blasting the same cart reminders to everyone, Instant ensure every shopper gets a unique email experience: Copy, products, and offers that adapt to your shopper's behavior in real time. Emails sent at the exact moment that shopper is most likely to buy. 11+ abandonment flows live in minutes. Book a demo by Nov. 28 to get 50% off your first 60 days. Make this BFCM your biggest one yet: instant.one/limited Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips. Check out the Nik's DTC newsletter: https://bit.ly/3mOUJMJ And if you're looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik's most unfiltered, uncensored thoughts. Follow Nik: Twitter: https://www.twitter.com/mrsharma
Mom Who Works: Redefining what it means to be a working mom (in a world without working dads...)
Today's episode with Megan Spencer aka Meg The Creator is a GIFT of an episode to any mom who works, especially if you're introverted, to learn the tips and tricks to start generating revenue for her family through online tools that DO NOT require building a following. Meg is so down-to-earth, relatable and accessible-- and I know the community and courses she has built are the exact same way. We are all looking for ways to better care for our family, and this just might be the exact episode you need, at the exact right time. (Side note: From date of launch, there are 43 days left until the next year...sincerely, this is the TIME to find one hour a day to take a running leap into 2026 with new revenue streams that create freedom and margin for you!)Meg The Creator is a content creator and mentor who shows introverts and everyday people how to make sustainable online income without becoming influencers. Through her Anti-Influencer Method™, she helps her students earn through side hustles like Amazon onsite commissions, UGC, freelancing and TikTok Shop without chasing followers, going viral or burning out.https://megthecreator.com/https://www.linkedin.com/in/megan-r-spencer/tiktok.com/@megthecreator_ instagram.com/megthecreator__
In this episode, we welcome our Scale Stories TikTok Shop mentors to share how 30-second vids hit 10M views, the 3-bucket scaling framework, pricing/bundles, and live-selling tactics that turn views into sales fast!
Scott returns from a month of trade shows to break down what he's seeing on the front lines of e-commerce, and why we're entering a new era of “AI visibility” for Amazon sellers. He shares how the largest brand client his team has ever signed actually found them through ChatGPT, and what that means for agencies, software tools, and brands trying to stand out online. Scott walks through the major eras of selling on Amazon, from early booksellers and repricers to retail and wholesale resellers, the private label boom with Jungle Scout, the rise of Amazon advertising and analytics tools, TikTok Shop's rapid growth, and now AI business agents and shopping assistants. He explains how AI tools like ChatGPT and Gemini already influence which Amazon products, agencies, and software tools get recommended, and why strong written content, clear bullet points, and smart keyword strategy matter more than ever. Episode Notes: 00:30 - Signing Up a Large Corporation 01:30 - The Evolution of Amazon Selling: Era by Era 06:50 - The Dawn of AI Visibility 07:29 - Understanding AI Visibility on Amazon 10:05 - Building Amazon Visibility 11:19 - Amazon vs. AI Shopping Agents 13:47 - Content Optimization for the AI Era 16:02 - Keyword Ranking by State 16:55 - SmartScout's Feedback Tool Related Post: The Ultimate Guide to Amazon Selling Tools (and How to Choose the Right One) Scott's Links: LinkedIn: linkedin.com/in/scott-needham-a8b39813 X: @itsScottNeedham Instagram: @smartestseller YouTube: www.youtube.com/@smartestamazonseller2371 Newsletter: https://www.smartscout.com/newsletter-sign-up Blog: https://www.smartscout.com/blog
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WE DID IT! We rocked East Mesa right off its Tectonic Plate and we couldn't have done it without YOU the fans! Hopefully we met as many of you as we could and THANK YOU once again for showing up in the RAIN! Today on the Show, NIC fell for the marketing trap that is THE TIKTOK SHOP! What did he buy? Then, Johnjay has a list of VILLAINIZED CAREERS and PAYTON did NOT get her side job opportunity so we will grieve with her. THEN, FOR THE FIRST TIME EVER, Mic Drop got EVERYONE points in today's game PLUS we asked YOU for the DUMB REASONS SOMEONE WOKE YOU UP based on Payton's story last week! All of this and MUCH MORE!See omnystudio.com/listener for privacy information.
In this episode, let's talk about how AI is transforming Amazon selling, from product research and listings to ads, Rufus optimization, and TikTok Shop growth.
#675 What happens when your thriving side hustle starts to plateau? In this episode hosted by Kirsten Tyrrel, we welcome back Tyler Christensen, who built a $5K/month income stream as an Amazon influencer — only to see his per-video earnings drop by 90%. Rather than walking away, Tyler made a strategic pivot. He shares how he diversified his income by incorporating YouTube, TikTok Shop, and paid sponsorships, all while reducing his workload from 20 hours a week to just five. We dive into the difference between Amazon's affiliate vs. influencer programs, how video formatting impacts performance across platforms, and why digital assets can continue paying dividends for years. If you're looking to build a sustainable income stream, this is a masterclass in adapting to market shifts and turning content creation into long-term wealth! (Original Air Date - 4/13/25) What we discuss with Tyler: + Amazon affiliate vs. influencer + Why per-video earnings dropped + Pivoting to maintain income + Diversifying with YouTube & TikTok + Landing paid sponsorship deals + Creating digital assets that last + Vertical vs. horizontal video strategy + Growing without buying products + Sponsored content outreach tips + Turning side hustle into passive income Thank you, Tyler! Follow Tyler on YouTube. Watch the video podcast of this episode! To get access to our FREE Business Training course go to MillionaireUniversity.com/training. And follow us on: Instagram Facebook Tik Tok Youtube Twitter To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors. Want to hear from more incredible entrepreneurs? Check out all of our interviews here! Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode, discover how to optimize your Amazon listings this holiday season, and our guest shares her FILTER framework and why the human touch still beats AI in driving conversions. Unlock the secrets of e-commerce success this holiday season by mastering the art of Amazon listing optimization with Karyn Thomas, our seasoned guest with a knack for turning Amazon product pages into sales powerhouses. Journey through her inspiring transition from a marketing professional to a listing optimization guru, and discover the innovative FILTR framework that transforms ordinary product listings into irresistible offers. This episode offers a ton of strategies and insights that have propelled Karyn to the forefront of the e-commerce world, setting up your listings for stellar conversion rates and category rankings. Dive deep into the FILTER framework, where each element, plays a pivotal role in capturing the attention and hearts of customers. Harness the power of "why" from Simon Sinek's philosophy to engage shoppers on an emotional level, and learn practical ways to apply these concepts to your listings. Karyn also unveils the critical importance of visuals in product listings, exploring the use of advanced AI tools to enhance image analysis and storytelling that resonates with your target demographic. As the digital landscape evolves, so must your strategies. Explore the latest trends in video content and AI integration for Amazon and beyond. Karyn discusses the growing potential of platforms like TikTok Shop and shares insights on maintaining a human touch amidst technological advancements. This conversation is packed with actionable tips to optimize your listings continuously, ensuring they remain competitive and compelling. Join us and embrace the exciting future of e-commerce with confidence and creativity. In episode 473 of the AM/PM Podcast, Kevin and Karyn discuss: 00:00 - Listing Optimization Strategies for Amazon Sales 10:08 - Key Factors in Amazon Sales Success 11:28 - Listing Optimization Framework 18:17 - The Power of Storytelling in Sales 22:21 - Optimizing Amazon Listings With Images 29:01 - Amazon Listing Optimization Strategies 32:09 - Video Creation for Advertising and Listings 35:30 - Differentiating Product Positioning for Listings 41:20 - Effective Amazon Listing Design Strategies 45:26 - Importance of Design in Amazon Sales 47:37 - Human Touch in E-Commerce 55:50 - Human Touch in AI Marketing
New format, same value. I cover one startup idea, one trend, one news debate, one growth framework, one AI tool, and one product recommendation. Timestamps 00:00 – Intro 00:53 – Startup Idea 05:55 – Trend 08:17 – News Item 12:05 – Product Framework 15:31 – AI Tool 17:00 – Product Recommendation Startup Idea Solo Female Travel Safety Platform The problem: 84% of solo female travelers feel unsafe. No reliable platform answers basic safety questions. The solution: Map-based reviews where verified female travelers rate neighborhoods, hotels, and restaurants on actual safety metrics. Path to $500K ARR: 5,000 members at $30/month Hotel safety certifications at $500/month Lead magnet: Free travel safety quiz Distribution: Facebook groups (400K members), travel influencers, short-form video Trend: Gamification UI: Duolingo did it. Social platforms are built on it. More apps and websites are adding points, badges, leaderboards, and challenges. The opportunity: Launch an agency specializing exclusively in gamification. Start at $10K/month. News Item Ex-Reddit CEO: "AI Startups Have 12-18 Months" Yishan's viral take (20M views): AI apps are flash-in-the-pan cash grabs. Foundational models will crush them. Greg's counter: Great AI wrappers that own workflows, customers, and network effects will build billion-dollar companies. Remember when everyone said Apple would clone every successful app? That didn't happen. Product Framework: 3-Step Creator Growth Playbook for SaaS Attach the right creator (target 120K followers or less for higher response rates) Offer generous affiliates (30-50% lifetime, not 10-20%) Gamify the experience (contests, trips, prizes for top performers) Real example: Goji (apple cider vinegar gummy) hit hundreds of millions using gamified TikTok Shop affiliates. AI Tools: Krea AI: Alternative to Glyph AI. Generate images, video, 3D objects. Features Nodes product for building creative workflows. Mini apps: Virtual try-on, hairstyle generator, object remover, product photo editor. Product Recommendations: La Colombe Cold Brew (Light Roast) - $5-8.49 at Target for multiple servings. Light, smooth, always cold when you need it. Olipop Classic Root Beer - 35 cal, 3g sugar. Better than Diet Coke. 8.5/10. The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ Boringmarketing - Vibe Marketing for Companies: boringmarketing.com The Vibe Marketer - Join the Community and Learn: thevibemarketer.com Startup Empire - get your free builders toolkit to build cashflowing business - https://startup-ideas-pod.link/startup-empire-toolkit Become a member - https://startup-ideas-pod.link/startup-empire FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/
Today's Headlines: The government shutdown drags on, and Trump's threatening to dock pay for absent air traffic controllers while offering $10K bonuses to the ones still working. Meanwhile, over 3,000 flights were delayed, and courts once again ruled that the administration has to pay full SNAP benefits (even after Trump told states to undo them). In his downtime, Trump pardoned Rudy Giuliani and 76 other allies tied to the 2020 election plot, and a whistleblower claims Ghislaine Maxwell is getting “concierge treatment” in prison while seeking a commutation. Elsewhere, Trump met with Syria's new president—once labeled a terrorist—and lifted sanctions, all while his defense secretary bragged about more U.S. strikes. The Supreme Court shut down Kim Davis's attempt to overturn marriage equality, a judge blocked Trump's National Guard deployments to Portland protests, and a grand jury subpoenaed former intel officials from the Mueller era. Trump also ordered the DOJ to investigate meatpacking monopolies as beef prices spike 13%, Italy's pasta exporters are ditching the U.S. over 107% tariffs (justice for spaghetti), and TikTok Shop just hit $19 billion in sales—matching eBay. Resources/Articles mentioned in this episode: WSJ: Trump Threatens to Dock Pay of Absent Air-Traffic Controllers Axios: Democrats fold on biggest government shutdown demand Axios: Trump pardons Giuliani, 76 others accused of bid to overturn 2020 election NBC News: Jeffrey Epstein co-conspirator Ghislaine Maxwell plans to seek commutation from Trump, whistleblower says NYT: Syria's President Meets Trump at White House for First Time NYT: U.S. Military Kills 6 in Strikes on Suspected Drug Boats, Hegseth Says AP News: Supreme Court rejects call to overturn its decision legalizing same-sex marriage nationwide NYT: Judge Permanently Blocks National Guard Deployments to Portland for ICE Protests CBS News: Grand jury subpoenas former CIA chief Brennan and 2 ex-FBI officials linked to Trump-Russia probe, source says Axios: Trump orders Justice Department probe of meatpackers over prices WSJ: Italian Pasta Is Poised to Disappear From American Grocery Shelves Wired: TikTok Shop Is Now the Size of eBay Morning Announcements is produced by Sami Sage and edited by Grace Hernandez-Johnson Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode, a top influencer joins us to reveal what's new in social media, how creators can pivot in 2025, and her experience launching products on Amazon and TikTok Shop.
She made olives fun — and the "Sharks" noticed. Nikki Seaman, the founder and CEO of Freestyle Snacks, landed a $300K deal on "Shark Tank" after turning her pandemic frustration over shuttered olive bars into a modern snack brand. In this episode, Nikki explains how she disrupted the "trusty but dusty" olive aisle with bright packaging, tantalizing flavors, and convenient, brine-free pouches. Bootstrapped and profitability-focused, Freestyle has grown strategically. The brand is now sold in over 5,000 stores, including Whole Foods, Target and Central Market, and is also carried on Delta flights. Nikki also shares how Freestyle recently expanded into pickles through a data-driven collaboration with Whole Foods, and how the brand's viral TikTok buzz, combined with a disciplined retail-first approach, has fueled growth with the perfect mix of insight, agility and joy. Show notes: 0:25: Nikki Seaman, Founder & CEO, Freestyle Snacks – Nikki chats about her experience on "Shark Tank" before she talks about the inspiration behind Freestyle Snacks and her desire to create a cleaner, more convenient way to enjoy marinated olives. She shares the brand's distribution footprint and expansion plans for 2026, and also how Freestyle secured its partnership with Delta. Nikki discusses the brand's social media presence, especially on TikTok, and how it has been key to building awareness and driving trial, aided by smart strategies on TikTok Shop. She emphasizes the brand's disciplined, bootstrap approach and why she has largely avoided institutional capital, instead relying on angel investors while focusing on profitability and efficient growth. Nikki also explains why rejecting early advice to stay online-only in favor of prioritizing retail presence has helped position Freestyle Snacks as a future household name for olives and pickles. Brands in this episode: Freestyle Snacks, Whisps
Elon's $1T payday… nice deal if you can get it. The lawsuits against OpenAI are exploding. The new Grand Theft Auto gets delayed (again). Now the Texas Attorney General is going after Roblox. And, of course, The Weekend Longreads Suggestions. Tesla Shareholders Approve Elon Musk's $1 Trillion Pay Package (WSJ) Lawsuits Blame ChatGPT for Suicides and Harmful Delusions (NYTimes) ‘Grand Theft Auto VI' Is Postponed Again — to November 2026 (Bloomberg) Alibaba-backed Moonshot releases its second AI update in four months as China's AI race heats up (CNBC) Texas sues Roblox for 'putting paedophiles and profits' over safety (BBC) 'It's organized crime': TikTok Shop says it's fighting a new wave of AI scammers (Business Insider) Weekend Longreads Suggestions: How AGI became the most consequential conspiracy theory of our time (MIT Technology Review) Learn more about your ad choices. Visit megaphone.fm/adchoices
On our recent book tour, we met so many amazing tweens and teens who surprised us by saying they listen to this podcast. (Yes, this one! The one about aging knees, perimenopause, and remembering dial-up internet.) Somewhere between the hugs and deep conversations, it hit us: We might actually be their Golden Girls.I loved watching the Golden Girls growing up, so we've decided to embrace it. In this episode, we share a love letter to our younger selves — advice we wish we'd known in our teens, 20s, and 30s that we want to pass along to Gen Z. From not chasing the guy peaking in high school to keeping your passions — we've learned a few things. Plus, I can deinfluence you with my latest TikTok purchase. (TikTok Shop is the new QVC, by the way.)So grab your orthotic slippers, listen to Penn's version of “Thank You for Being a Friend,” and enjoy some voicemails from our answering machine — your Golden Girls are here. We love to hear from you, leave us a message at 323-364-3929 or write the show at podcast@theholdernessfamily.com. You can also watch our podcast on YouTube.Order our new book, All You Can Be With ADHD (also available on audiobook!)Visit Our ShopJoin Our NewsletterFind us on SubstackFollow us on InstagramFollow us on TikTok Follow us on FacebookLaugh Lines with Kim & Penn Holderness is an evolution of The Holderness Family Podcast, which began in 2018. Kim and Penn Holderness are award-winning online content creators known for their original music, song parodies, comedy sketches, and weekly podcasts. Their videos have resulted in over two billion views and over nine million followers since 2013. Penn and Kim are also authors of the New York Times Bestselling Book, ADHD Is Awesome: A Guide To (Mostly) Thriving With ADHD and winners on The Amazing Race (Season 33) on CBS. Laugh Lines is hosted and executive produced by Kim Holderness and Penn Holderness, with original music by Penn Holderness. Laugh Lines is also written and produced by Ann Marie Taepke, and edited and produced by Sam Allen. It is hosted by Acast. Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.