Podcasts about tiktok shop

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Best podcasts about tiktok shop

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Latest podcast episodes about tiktok shop

The Marketing Millennials
5 Marketing Lessons from a 125-Year-Old Brand with Dawn Hedgepeth | Ep. 356

The Marketing Millennials

Play Episode Listen Later Oct 10, 2025 49:32


How does a 125-year-old brand still manage to feel fresh?  Daniel talks with Dawn Hedgepeth. She shares her unfiltered take on modern marketing, brand love, and the art of staying relevant. From once dreaming of becoming a lawyer to now leading marketing for one of the most iconic brands in the world, Dawn reflects on two decades of lessons in curiosity, creativity, and change.  She dives into how Hanes continues to evolve - from influencer collabs and TikTok Shop to uncovering real consumer insights that drive product improvement.  Plus, how do you keep a 125-year-old brand meaningful? Dawn reveals how using empathy and curiosity are the basis of every good Marketing campaign. If you've ever wondered how to build brands with good bases and a great mission, this episode is for you. Acquired by Atlassian in 2023, Loom is an AI-powered video communication tool for work that lets users record and share videos quickly and easily. Loom helps teams stay connected across time zones and boosts productivity. Visit Loom.com for more information. Follow Dawn: LinkedIn: https://www.linkedin.com/in/dawn-hedgepeth/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

the CRUDA REALIDAD PODCAST
Latina Moms & Credit Cards During the Holidays… Israel EXPOSES IT

the CRUDA REALIDAD PODCAST

Play Episode Listen Later Oct 8, 2025 57:20


SEO Podcast Unknown Secrets of Internet Marketing
Micro Influence, Major Impact With Ross Barefoot

SEO Podcast Unknown Secrets of Internet Marketing

Play Episode Listen Later Oct 6, 2025 53:10 Transcription Available


We unpack why influencer marketing is now essential as social posts feed search and AI, and how micro creators, UGC rights, and repurposing drive real ROI. William Gassner of Stack Influence shares playbooks for seeding, scaling on TikTok Shop, and boosting Amazon rankings with external traffic.• Why Engagement Beats Follower Count• How UGC Lowers Ad Costs and Fuels SEO• Briefs, Rights, and Whitelisting Best Practice• Micro and Nano Influencers For Diversified Reach• Testing Hooks, Comments and Share Incentives• Seeding, Affiliates and Long‑Term Creator Programs• AI Influencers' Limits and Where AI Helps• Live Shopping Trends and TikTok Shop Flywheel• Amazon Listing Setup, Vine Reviews and External Boosts• Step‑By‑Step Paths From Zero Budget To Platform ScaleGuest Contact Information: LinkedIn: www.linkedin.com/in/william-gasnerMore from EWR and Matthew:Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon PodcastFree SEO Consultation: www.ewrdigital.com/discovery-callWith over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you'll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. Find more episodes here: youtube.com/@BestSEOPodcastbestseopodcast.combestseopodcast.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastConnect With Matthew Bertram: Website: www.matthewbertram.comInstagram: @matt_bertram_liveLinkedIn: @mattbertramlivePowered by: ewrdigital.comSupport the show

Secrets To Scaling Online
Brands - Don't Make These Mistakes with High GMV Creators

Secrets To Scaling Online

Play Episode Listen Later Oct 3, 2025 7:11


Work with Jordan personally at ⁠⁠www.ecommerceos.co⁠⁠Work with social commerce club at ⁠⁠www.socialcommerceclub.com⁠⁠Get 27 strategies in 27 days at ⁠⁠https://socialcommerceclub.com/pages/27-strategies⁠⁠Join Tiktok shop elites mastermind at ⁠⁠https://www.skool.com/tiktokshopelite/aboutWorking with high GMV creators can make or break your TikTok Shop success—but most brands are doing it wrong. In this episode, I break down the biggest mistakes brands make when approaching top creators and how to avoid them. From weak outreach strategies to low commissions and poor communication, I'll share exactly what turns creators off—and what gets them excited to work with your brand.I'm Jordan West—former BC Ambulance paramedic turned entrepreneur. I've built 8 brands, 2 agencies, a software company, and a restaurant. Today, I help eCommerce brands unlock social commerce growth through TikTok Shop, YouTube Shopping, and beyond.In this episode of eCommerce Entrepreneurs with Jordan West, you'll learn:✅ The #1 mistake brands make when pitching high GMV creators✅ Why commission structure matters more than you think✅ How to build long-term creator partnerships that actually drive sales✅ The quick win brands can implement today to get creators saying “yes”

The Andrew Faris Podcast
How TikTok Shop Turned 40M Views Into Retail Deals

The Andrew Faris Podcast

Play Episode Listen Later Oct 3, 2025 53:43


MORE STAFFINGRecruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting ⁠https://morestaffing.co/af⁠. RICHPANELCut your support costs by 30% and reduce tickets by 30%—guaranteed—with Richpanel's AI-first Customer Service Platform that will reduce costs, improve agent productivity & delight customers at http://www.richpanel.com/partners/ajf?utm_source=spotify//Colin McGuire is the co-founder of Boomn and the CEO of Glimmr. Follow Colin on X at https://x.com/colinvmcguire.//TikTok views don't always equal profit—but they can unlock massive growth. In this episode, Colin McGuire of Glimmer breaks down how 40 million TikTok views in 96 days turned a small haircare brand into a cultural force that landed on shelves at Target and beyond.Colin explains why TikTok Shop is rarely a profit engine on its own, but how it can serve as a break-even growth flywheel that fuels cultural relevance, media coverage, and retail buyer interest. You'll learn the exact tactics Glimmer used: affiliate seeding, influencer bursts, GMV Max amplification, and micro-influencer flywheels - to engineer virality and parlay it into retail expansion.If you're an eCommerce operator weighing where to invest next, this conversation reveals how TikTok Shop impacts not just DTC revenue, but also Meta performance, Amazon sales, and long-term retail strategy. It's a candid look at the tradeoffs between profitability, virality, and sustained brand growth.//CHAPTER TITLES:00:02:00 - How I Grew Glimmr00:07:01 - Importance of Community For Beauty Products00:10:06 - The Impact of TikTok Viewership00:17:55 - When The Revenue Doesn't Match The Views00:22:23 - The Issues With TikTok Shop 00:27:07 - Ad Tactics vs Brand00:33:41 - Selling Products In Target00:35:57 - Colin Breaks Down His TikTok Strategy00:44:21 - Using Affiliate Influencers For Awareness00:48:19 - Let Your Product Speak For Itself//SUBSCRIBE TO MY CHANNEL FOR 2X/WEEKLY UPLOADS!//ADMISSIONGet the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: ⁠⁠https://www.youradmission.co/andrew-faris-podcast⁠//FOLLOW UP WITH ANDREW X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris ⁠Email: podcast@ajfgrowth.comWork with Andrew: ⁠https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Serious Sellers Podcast: Learn How To Sell On Amazon
Weekly Buzz 10/2/25: Chat GPT Taking Over E-Commerce? | New Amazon Advertising Tax

Serious Sellers Podcast: Learn How To Sell On Amazon

Play Episode Listen Later Oct 2, 2025 22:44


Minds of Ecommerce
Inside Saalt's Playbook for High-Converting TikTok LIVE Sessions With Cherie Hoeger

Minds of Ecommerce

Play Episode Listen Later Oct 1, 2025 20:25


Cherie Hoeger is the Co-Founder and CEO of Saalt, a woman-owned period care brand known for its sustainable, reusable cups, discs, and leakproof underwear. With expertise in leveraging education-driven customer engagement and innovative sales channels, Cherie has led the company to become the #1 period care brand on TikTok Shop. Before Saalt, she worked as a technical writer for over a decade and launched multiple ecommerce ventures. As a social entrepreneur, she has steered Saalt's mission to donate tens of thousands of cups and underwear globally to fight period poverty.  In this episode… Turning prospects into buyers is a challenge for many ecommerce brands — especially for products that need extra explanation before customers commit. How can brands build trust quickly and address FAQs in real time? Learn how a sustainable period care company engaged both loyal fans and first-time shoppers by employing live events. What strategies, team dynamics, and content secrets contributed to its rapid increase in sales? Cherie Hoeger, an expert in sustainable period care products and live social selling, illustrates how live commerce can cut long buying journeys from months to minutes. Cherie shares how her team at Saalt used TikTok LIVE sessions to answer questions on the spot, educate new audiences, and drive over $100,000 in sales in just 90 days. She delves into the ideal product price point for success, how to find and train team members to host live events, and why pairing hero products into a branded routine increases customer lifetime value. In this episode of Minds of Ecommerce, Raphael Paulin-Daigle interviews Cherie Hoeger, Co-founder and CEO of Saalt, about leveraging TikTok LIVE selling to fuel rapid ecommerce growth. Cherie discusses gathering customer feedback during live sessions, how to combine daily organic content with live events, and strategies for creating complementary products that boost average order value and build long-term brand loyalty.

Digital Brains | Adwise - Een podcast over online marketing, digital en tech
Pulse #123: AI agents betalen zelf, ACM strenger op ‘sjoemelkortingen', hoge conversies door TikTok Shops

Digital Brains | Adwise - Een podcast over online marketing, digital en tech

Play Episode Listen Later Oct 1, 2025 28:21


Abonneer je op ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠onze Substack⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ en ontvang een samenvatting van de aflevering, de shownotes en links naar de bronnen. Hier zijn de shownotes voor de podcast, gebaseerd op de aangeleverde bestanden:[00:00] Intro[01:16] AI-agents mogen straks afrekenen – Google lanceert standaard met steun van 60 bedrijven[07:38] ChatGPT Pulse: de proactieve AI die je leven organiseert[11:20] Trump tekent decreet dat verkoop van TikTok afdwingt[13:45] Retail niet langer fysiek vs. online – nieuwe SBI-codes zetten sector op één hoop en hebben gevolgen voor b2b targeting lijsten[16:30] ACM start strengere controles op ‘sjoemelkortingen' dit najaar - opletten met Black Friday[19:44] Zalando pauzeert accounts bij te veel retourneren[22:26] Pinterest introduceert where-to-buy buttons[23:51] Na lancering maart al 14.000 Duitse retailers actief op TikTok Shop en Nederlandse retailers testen mee[28:03] OutroShownotes: https://www.adwise.nl/podcast/Hosts: Jeroen Roozendaal en Daan LoohuisVolg Adwise ook via:

Marketing in the Madness
How Luxury Brands Like L'Oréal Luxe Are Using AI To Redefine Beauty

Marketing in the Madness

Play Episode Listen Later Sep 30, 2025 37:59


The future of luxury is being rewritten and it's happening faster than anyone expected! In this episode, Katie Street sits down with Ekaterina Golovanova, Digital Director of Luxe at L'Oréal, to uncover how some of the world's most iconic beauty brands are reinventing themselves in the age of AI, social selling, and shifting consumer expectations. They cover everything:  How AI is transforming skincare diagnostics and personalisation Why Gen Z is changing luxury forever The rise of TikTok Shop and the new wave of social commerce How luxury brands can stay exclusive while building inclusive communities The future of product discovery in a world of LLMs and AI agents Ekaterina has worked with powerhouse brands like Lancôme, Armani, YSL, and Kiehl's so this conversation goes deep into what luxury means today and what it will look like tomorrow. If you care about AI, beauty, luxury, retail, or the future of marketing, this one is for you. Don't forget to follow for more unfiltered conversations with leaders reshaping the world of marketing and digital. Ekaterina Golovanova https://www.linkedin.com/in/ekaterinagolovanov042/   Katie Street https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/   Street Agency https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/

Ecommerce Coffee Break with Claus Lauter
How To Succeed In Europe's Fragmented Ecommerce Market — Nicolas Appert | Why Europe Is 30 Unique Markets, What Marketplaces Exist Beyond Amazon, What True Localization Requires, How To Select The Best Entry Market, What AI Agents Mean For Search (#436

Ecommerce Coffee Break with Claus Lauter

Play Episode Listen Later Sep 29, 2025 25:43 Transcription Available


In this episode, we dive into the challenge of selling products across the diverse markets of Europe.Nicolas Appert, CEO of Lengow, shares why Europe is a huge market of 30 small, unique countries with different rules, languages, and payment habits. He explains how localization is key, going beyond simple translation to include cultural understanding and regulatory needs like VAT and sizing.Nicolas also reveals strategies for smaller brands to find success by working with niche marketplaces and how Lengow's automation platform helps sellers navigate this complexity to expand across the continent.Topics discussed in this episode:  Why Europe is a constellation of 30 small, different markets.What localization is beyond simple product translation.Why cultural DNA impacts product descriptions and details.How to choose the right European country as an entry point.What marketplaces besides Amazon offer niche opportunities.How Lengow's AI adapts pictures and handles catalog conversion.What the future of product search looks like with AI agents.Why brands need a stable home business before European expansion.How understanding competitor pricing drives sales strategy.What the NetAmplify and NetMarket tools simplify for sellers.Links & Resources Website: https://www.lengow.com/LinkedIn: https://www.linkedin.com/company/lengow/LinkedIn: https://www.linkedin.com/in/nicolas-appert-98a85/ Get access to more free resources by visiting the show notes at https://tinyurl.com/4rtwh5dx______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don't miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/podcast-sponsorship/

wieCommerce?
#112 - Amazon's Agentic AI Features, Agentic AI im Chrome-Browser, TikTok Shop Zahlen, JD.com EU Übernahmen, Handelsabkommen EU & Indonesien, Nvidia Bann in China & weitere News | #kassensturz

wieCommerce?

Play Episode Listen Later Sep 29, 2025 64:53


In der heutigen #kassensturz Folge, unseren Marketing & eCommerce News, geht es unter anderem um folgende Themen:(00:00) Intro(03:21) Amazon schließt Amazon Fresh in UK(10:10) Amazon launcht neue Agentic Features(14:38) Amazon öffnet Fulfillment für Walmart(16:45) Google launcht neue Agentic Features(22:30) Google Discovery wird Universal-Feed(24:09) Zahlen: Marktanteile in AI (26:50) ChatGPT: neue Studie & Nutzungsstatistiken(29:20) FTC ermittelt gegen Google & Amazon(30:05) Weitere Publisher verklagen Google wegen AI Overviews(31:40) Argos-Übernahme durch JD.com vorerst gescheitet(33:09) Bundeskartellamt genehmigt Übernahme von Ceconomy durch JD.com(36:05) EU schließt Handelsabkomen mit Indonesien(40:44) Huawei stellt 3-Jahres-Plan für Chips-Produktion vor(44:27) Wero launcht als europäische PayPal-Alternative(47:48) China und USA einigen sich auf TikTok Deal(52:50) Apple launcht auf Douyin und startet Live-Streaming(54:38) Neue TikTok Shop Zahlen(56:00) TikTok Mitarbeiter streiken in Berlin(58:48) Pinterest führt Where-To-Buy-Links ein(59:39) Instagram arbeitet  In-Post-Links(1:00:16) Pimkie launcht auf SHEIN(1:00:48) eBay übernimmt Tise(1:01:48) Meta launcht neue AI Glasses(1:02:42) EU will Cookie-Regeln überarbeitenQuellenAmazon Freshhttps://retail-news.de/amazon-fresh-uk-schliessung/Amazon Agentic Featureshttps://www.marketplacepulse.com/articles/amazons-big-agentic-bet Amazon x Walmarthttp://geekwire.com/2025/sold-on-walmart-sent-by-amazon-the-weird-new-world-of-online-retail/Google Agentic Featureshttps://blog.google/products/chrome/new-ai-features-for-chrome/Google Discoveryhttps://www.heise.de/news/Google-macht-seinen-Discover-Feed-sozialer-und-besser-anpassbar-10662389.htmlAI Player Zahlenhttps://www.zdnet.com/article/how-people-actually-use-chatgpt-vs-claude-and-what-the-differences-tell-us/https://www.nber.org/papers/w34255FTC Ermittlung Google & Amazonhttps://www.bloomberg.com/news/articles/2025-09-12/amazon-google-probed-by-ftc-over-search-advertising-practicesPublisher vs. Googlehttps://vau.net/pressemeldungen/eine-allianz-aus-ngos-verbaenden-und-organisationen-der-medien-und-digitalwirtschaft-reicht-dsa-beschwerde-gegen-googles-ai-overviews-ein/https://www.theverge.com/ai-artificial-intelligence/777788/rolling-stone-penske-media-sue-google-ai-overviewsJD.com: Argos & Ceconomyhttps://www.heraldscotland.com/news/national/25466143.sainsburys-shares-rise-ill-fated-talks-sell-argos-chinas-jd-com/https://www.finanznachrichten.de/nachrichten-2025-09/66468640-bundeskartellamt-erlaubt-jd-com-kontrollerwerb-an-ceconomy-015.htmEU x Indonesienhttps://www.wko.at/aussenwirtschaft/handelsabkommen-eu-asien-ozeanien-indonesienChina x USA TikTok Dealhttps://www.axios.com/2025/09/20/us-china-tiktok-dealApple Douyinhttps://thelowdown.momentum.asia/apple-tiptoes-into-douyin-live-commerce/TikTok Shop DE Zahlenhttps://issuu.com/tiktokforbusinesseu/docs/der_gro_e_shop_reportTikTok Streikhttps://www.tagesschau.de/inland/regional/berlin/rbb-berliner-tiktok-beschaeftigte-starten-viertaegigen-warnstreik-100.htmlPinterest Linkshttps://p2pi.com/pinterest-launches-where-buy-linksInstagram Linkshttps://www.threads.com/@alex193a/post/DOftsVdjeE4Pimkie x SHEINhttps://ww.fashionnetwork.com/news/Pimkie-partners-with-shein-to-grow-online-business,1764535.htmleBay x Tisehttps://fashionunited.de/nachrichten/business/ebay-ubernimmt-norwegische-resale-app-tise/2025092363540Meta AI Glasseshttps://www.theverge.com/tech/779566/meta-ray-ban-display-hands-on-smart-glasses-price-battery-specsEU Cookieshttps://www.politico.eu/article/europe-cookie-law-messed-up-the-internet-brussels-sets-out-to-fix-it/Max & Kristina auf LinkedIn>⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠Max Rottenaicher⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠Kristina Mertens⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠CreditsLogo Design: Naim SolisIntro & Jingles: Kurt WoischytzkyFotos: Stefan GrauIntro-Video: Tim Solle

Limited Supply
S13 E12: From 4/20 Launch to $70M: BRĒZ's Bootstrapped Playbook (with Aaron Nosbisch, Founder and CEO of BRĒZ)

Limited Supply

Play Episode Listen Later Sep 24, 2025 31:16


How do you scale a DTC beverage when 90% of customers still prefer buying in retail? Nik sits down with Aaron Nosbisch while Aaron shares how he built BRĒZ, a hemp THC drink brand, from a fitting 4/20 launch to nearly $70M bootstrapped revenue.  He breaks down why DTC was the demand engine but retail became the scale, how a raw $560 “coin-flip refund” video turned into one of their best ads, and why rotating offers beats running discounts for months. He also cover TikTok Shop arbitrage, founder-led creative that actually converts, and what BRĒZ learned from messing up BFCM.  If you're serious about scaling a CPG brand, this episode is packed with ideas you can use right away. AppLovin Ecommerce Newsletter Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips. Check out the Nik's DTC newsletter: https://bit.ly/3mOUJMJ And if you're looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik's most unfiltered, uncensored thoughts. Follow Nik: Twitter: https://www.twitter.com/mrsharma

Secrets To Scaling Online
How High GMV Creators Drive Massive Sales on TikTok Shop

Secrets To Scaling Online

Play Episode Listen Later Sep 24, 2025 56:12


Work with Jordan personally at ⁠⁠www.ecommerceos.co⁠⁠Work with social commerce club at ⁠⁠www.socialcommerceclub.com⁠⁠Get 27 strategies in 27 days at ⁠⁠https://socialcommerceclub.com/pages/27-strategies⁠⁠Join Tiktok shop elites mastermind at ⁠⁠https://www.skool.com/tiktokshopelite/aboutWorking with high GMV creators is the ultimate cheat code for TikTok Shop brands. But how do you find them, stand out in their crowded inbox, and build long-term partnerships that actually drive sales?In this episode, I sit down with Anna Casey Turner—ex-insurance broker turned high GMV creator and Social Commerce Club partner—to break it all down. Anna Casey consistently drives six figures in GMV per month and coaches other creators on how to do the same. Together, we unpack what really makes creators say “yes” to brands, and what instantly turns them off.I'm Jordan West—former BC Ambulance paramedic turned entrepreneur. I've built 8 brands, 2 agencies, a software company, and a restaurant. Today, I help eCommerce brands unlock social commerce growth through TikTok Shop, YouTube Shopping, and beyond.In this episode of eCommerce Entrepreneurs with Jordan West, you'll learn:✅ What defines a true high GMV creator (and why most brands get this wrong)✅ How to stand out in a creator's crowded inbox with the right outreach strategy✅ Why free shipping can make or break your TikTok Shop performance✅ The commission sweet spot that gets top creators posting again and again✅ How to work with creators to generate 5+ videos per sampleIf you're serious about scaling on TikTok Shop, this episode will save you months of trial and error.

Haken dran – das Social-Media-Update
Die unsichtbare Brille des Marktes (mit Thomas Riedel)

Haken dran – das Social-Media-Update

Play Episode Listen Later Sep 24, 2025 74:00 Transcription Available


Good Slop, Bad Slop? Die Schattenseiten von TikTok Shop (ja, es gibt noch mehr als die Offensichtlichste), das Düsterste was KI zu bieten hat - und über Waschmaschinen reden wir heute auch noch. All das durch die Brille von Mark Zuckerberg. Also so'n bisschen.

Hoje no TecMundo Podcast
VAZOU Rival do iFood: 1,6 milhão de usuários expostos! GALAXY S25 FE, Lula, TikTok, EUA, Gaza e mais

Hoje no TecMundo Podcast

Play Episode Listen Later Sep 24, 2025 13:00


Rival do iFood existe, e hacker dá entrevista exclusiva ao TecMundo contando como atacou e conseguiu 1,6 milhão de registros vazados de usuários, incluindo nomes, endereços, celulares, data de nascimento, será que seus dados estão entre eles? Galaxy S25 FE chega ao Brasil por R$ 5,5 mil e com Google AI Pro grátis. Polícia Federal deflagra três operações contra predadores sexuais nesta quarta-feira. Trump e EUA: TikTok marca vídeos de Gaza com produtos do TikTok Shop. Lula azeita acordo com TikTok e GTA 6 tem clone bizarro que está disponível de graça.

Barclays Corporate Insights
‘A formula for success' with The Beauty Crop in London

Barclays Corporate Insights

Play Episode Listen Later Sep 21, 2025 30:30


We applied some lippie, refreshed our mascara, and made our way to Chiswick for a chat with Ning Cheah, founder of The Beauty Crop. This innovative cosmetics brand combines skincare and makeup, drawing inspiration from healthy living and crafting products using natural ingredients. Ning shared insights into her formula for brand evolution, including being an early adopter of TikTok Shop. She also discussed the balance between building a business while managing family life, as well as her aspirations for international expansion. To find out how The Beauty Crop are shaking-up makeup, from start-up to scale-up, treat yourself to the latest episode of ‘In the frame'!

Secrets To Scaling Online
The TikTok Shop Cheat Tool Every Brand Will Use in 2025

Secrets To Scaling Online

Play Episode Listen Later Sep 19, 2025 13:10


Work with Jordan personally at ⁠⁠www.ecommerceos.co⁠⁠Work with social commerce club at ⁠⁠www.socialcommerceclub.com⁠⁠Get 27 strategies in 27 days at ⁠⁠https://socialcommerceclub.com/pages/27-strategies⁠⁠Join Tiktok shop elites mastermind at ⁠⁠https://www.skool.com/tiktokshopelite/aboutTired of guessing which TikTok creators actually drive sales? In this video, Jordan West reveals the exact spy tool he uses to pull competitor shops, extract winning creators, and build outreach lists that generate real GMV.Jordan is the CEO of Social Commerce Club, one of North America's top TikTok Shop agencies. After running multiple 7-figure brands, he knows the difference between vanity metrics and actual sales data. Today, he's showing you the only tool he trusts to find creators who move product.

The Digital Deep Dive With Aaron Conant
Leveraging TikTok Shops for Omnichannel Growth With Jana Weinstein

The Digital Deep Dive With Aaron Conant

Play Episode Listen Later Sep 18, 2025 34:05


Jana Weinstein is the Director of Social Commerce and Affiliate Strategy at Blue Wheel Media, an omnichannel marketing and operational agency, where she leads influencer, creator, and affiliate strategies across managed programs and creator-led initiatives. As a sales and growth leader, she specializes in TikTok Shop, business development, go-to-market strategies, and full-funnel social commerce performance. Before Blue Wheel, Jana was part of the founding team of TikTok Shop, where she launched the partner ecosystem and built enterprise agency partnerships. She also served as the Director of Partnerships for TikTok Shop at Pattern®.  In this episode… While many brands recognize TikTok Shop's potential to boost sales and discoverability, they often hesitate to get started on the platform. Concerns about content creation, budget limits, and measuring results can make it difficult to identify a starting point. How can brands start and scale on TikTok Shop? According to social commerce expert Jana Weinstein, TikTok Shop is worth the investment. She advises brands to begin by building an authentic, organic presence through simple, consistent content to train the platform's algorithm. Paid media can boost visibility while affiliate programs generate revenue, provided brands cultivate strong creator relationships and gamify engagement. Achieving growth on TikTok requires an intentional long-term strategy rather than a quick viral hit. Tune in to this episode of The Digital Deep Dive as Jana Weinstein, Director of Social Commerce and Affiliate Strategy at Blue Wheel Media, returns to speak with Aaron Conant about why TikTok Shop is a long-term marketing investment. Jana shares three reasons to get started on the platform, TikTok's recent growth and new opportunities, and how to navigate operations on TikTok Shop.

Secrets To Scaling Online
Why Your DTC Subscription Model is Broken (and How to Fix It)

Secrets To Scaling Online

Play Episode Listen Later Sep 17, 2025 45:23


Work with Jordan personally at ⁠⁠www.ecommerceos.co⁠⁠Work with social commerce club at ⁠⁠www.socialcommerceclub.com⁠⁠Get 27 strategies in 27 days at ⁠⁠https://socialcommerceclub.com/pages/27-strategies⁠⁠Join Tiktok shop elites mastermind at ⁠⁠https://www.skool.com/tiktokshopelite/aboutIn this episode, Jordan West interviews Jay Myers, co-founder of Bold Commerce, about the biggest shift in e-commerce: TikTok Shop. Jay explains why it's the most important change in the last 10 years and how creators and brands can finally build true win-win partnerships.From scaling DTC brands to building sustainable subscription models, this conversation reveals what it really takes to grow a business in today's fast-changing digital world.If you've ever asked yourself “How hard can it be?” to scale a brand, this episode has the answers.

Edge of the Web - An SEO Podcast for Today's Digital Marketer
771 | SEO News from the EDGE | Week of 9.15.2025

Edge of the Web - An SEO Podcast for Today's Digital Marketer

Play Episode Listen Later Sep 17, 2025 40:47


Is Google Search thriving or dying? How is AI eating your PPC lunch, and why won't Google make up its mind?  This week, we cover trending topics including Google's expanded AI mode for multi-lingual search, Reddit's sneaky push for publisher power with brand new Pro Tools, and the surprising court ruling that lets Google keep Chrome… while also sharing some of its special sauce (most likely a can of Ragu). You'll hear how shifting digital consumer behavior (think: the Four S's—searching, scrolling, streaming, shopping) is making marketers rethink their omnichannel strategies, and why social media optimization keeps creeping into every SEO conversation. Plus, Cindy Krum shares fresh holiday search trends and reveals why TikTok Shop might outpace traditional ecommerce. We even poke fun at Google's “reality”—the web's apparently booming and crumbling at the exact same time, depending on who's asking. News from the EDGE: [00:02:24] BrightonSEO Tickets! [00:05:33] Google expands AI Mode beyond English [00:10:04] Reddit launches Pro tools for publishers [00:12:46] EDGE Sponsor: Site Strategics [00:14:09] Judge lets Google keep Chrome, but says it must share search data with rivals SEO News Segment: [00:21:16] Holiday shopping: Unlocking the modern consumer's new value equation [00:29:43] EDGE of the Web Sponsor: WAIKAY [00:31:30] Are Google's AI Overviews eating your PPC revenue? [00:35:53] Google can't decide if the web is thriving – or dying Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks WAIKAY https://edgeofthewebradio.com/waikay Follow Us: X: @ErinSparks X: @Suzzicks X: @TheMann00 X: @EDGEWebRadio

The VentureFizz Podcast
Episode 396: Alasdair McLean-Foreman, CEO & Founder of Teikametrics

The VentureFizz Podcast

Play Episode Listen Later Sep 15, 2025 54:59


Episode 396 of The VentureFizz Podcast features Alasdair McLean-Foreman, CEO & Founder of Teikametrics. It's another repeat guest! I think I'm up to 5 repeat guests on The VentureFizz Podcast and just like the 5-times club on Saturday Night Live, I might have to start thinking about getting some custom jackets made up for our repeat guests because they must be on to something special! Take Alasdair, who… five years ago, back on Episode 153, shared some predictions around eCommerce that were mostly spot on. So, I was eager to get his point of view on what's next especially in this radically evolving world of AI which we discuss at the beginning of our interview. He has an interesting perspective as he was one of the first third-party sellers on Amazon and his company, Teikametrics, has a front row seat as the AI marketplace optimization platform for leading brands. There's a lot that we had to catch up on like their new patented GenAI technology that has the opportunity to shake up how brands scale on platforms like Amazon, Walmart, TikTok Shop, and Shopify. He also recently brought on Sandie Hawkins, the former Head of TikTok Shop as the company's President to help scale to the next level. We cover all of these topics and more!

DTC Podcast
Ep 542: TikTok Symphony: How Pilothouse Uses AI to Scale Creative Briefs & Affiliate Sales

DTC Podcast

Play Episode Listen Later Sep 12, 2025 17:05


Subscribe to DTC Newsletter - https://dtcnews.link/signupOn this episode of All Killer No Filler (the DTC Podcast from Pilothouse), Eric and Debbie dive into TikTok's Symphony suite, a growing toolkit of AI‑powered creative solutions that streamline ideation, ad creation, and brief generation. Debbie shares how Pilothouse is using Symphony to write better creative briefs fast, pairing that with affiliate creators to build consistent, scalable TikTok campaign performance.Why ListenLearn how TikTok's AI tools can accelerate creative ideation and asset refreshesSee how affiliate creators act like virtual sales associates for TikTok Shop campaignsDiscover how a simple tracking change dropped CPAs from $350 to $50Key MomentsAI Generated Creative: Debbie describes the “uncanny” experience of reviewing AI‑generated TikToks and the balance between excitement and authenticityAffiliate Strategy: Explanation of targeting L3 creators and how they drive predictable sales—even when viral moments fadePerformance Pivot: Story of resetting a Pixel and dramatically lowering ad costsTimestamps:00:00 What is TikTok Symphony02:00 TikTok Shop vs Off-Platform Strategy04:00 Brand Hesitations with AI Content06:00 From Viral Moments to Consistent Sales08:00 Finding and Working with TikTok Affiliates10:00 Measuring Affiliate Performance and KPIs12:00 Bundling Products on TikTok Shop14:00 Fixing High CPCs and CPAs with Fresh Pixels15:00 TikTok's Role in the Full Funnel16:00 Final Advice on Using SymphonyHashtags:#TikTokMarketing #TikTokAds #TikTokShop #EcommerceGrowth #AffiliateMarketing #AIMarketing #CreativeStrategy #DTCBrands #DigitalMarketing #GrowthMarketing Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Serious Sellers Podcast: Learn How To Sell On Amazon
Weekly Buzz 9/11/25: Amazon AWD Full? | DSP For Netflix | Virtual Multipacks

Serious Sellers Podcast: Learn How To Sell On Amazon

Play Episode Listen Later Sep 11, 2025 20:27


Amazon AWD is out of space. A really cool new keyword research tool from Helium 10 might be the coolest thing in the last few years. Plus, Amazon is experimenting with virtual multipacks. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos We're back with another episode of the Weekly Buzz with Helium 10's VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Multiple sellers are reporting issues with sending inventory to Amazon Warehousing & Distribution (AWD), with messages saying there's no capacity available. Some were told by seller support to wait seven days, raising concerns across Facebook groups. Helium 10's new Listing Builder feature consolidates keyword research by pulling data from eight unique sources, including brand analytics, search query performance, and historical rankings, directly into one workflow. This streamlines the process of optimizing or creating listings, saving sellers time while giving them access to exclusive insights competitors can't get elsewhere, outside Helium 10. Netflix turns to Amazon to make its ads easier to buy https://digiday.com/marketing/netflix-turns-to-amazon-to-make-its-ads-easier-to-buy/ Sellers can now easily fulfill TikTok Shop orders using their existing Amazon FBA inventory through Helium 10's MCF integration. By mapping TikTok SKUs to Amazon SKUs, orders are automatically shipped by Amazon, with options for safety stock and fulfillment speed, all without manual tracking or order creation. Amazon Virtual Packs https://sellercentral.amazon.com/help/hub/reference/GK2U2WZY6GSSTJZY Helium 10 Elite Q3 Workshop at Amazon Accelerate http://h10.me/q3workshop - Use Code: Elite100 for free tickets Whether you're a seasoned seller or just starting out, this episode offers valuable insights and strategies to maximize your success in the ever-evolving world of e-commerce. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:48 - AWD Out of space? 01:35 - 8 In 1 Keyword Research 10:52 - Netflix x Amazon 13:15 - MCF For TikTok 16:08 - Virtual Multipacks 18:11 - Amazon Accelerate

AM/PM Podcast
#464 - Hooks, Affiliates, and UGC: TikTok Shop Tactics That Convert with Stephanie Tramicheck

AM/PM Podcast

Play Episode Listen Later Sep 11, 2025 64:38


Discover why TikTok Shop and social commerce must be a core in your e-commerce strategy. Actionable tactics on affiliates, creators, and scaling beyond Amazon.   Step into the vibrant world of TikTok Shop and social commerce with our distinguished guest, Stephanie Tramicheck. With an impressive track record that includes pioneering one of France's first fashion and craft blogs, and helping establish Etsy and Pinterest in Europe. She shares her journey into the social commerce sphere, offering valuable insights on the explosive potential within TikTok's ecosystem. Discover how brands and creators can harness data and analytics to excel, as she discusses her work with a Korean conglomerate and her agency.   Influencer marketing takes center stage as we explore the nuanced strategies that resonate on TikTok. Stephanie introduces an influencer masterfully blending product promotion with genuine lifestyle content. This approach not only strengthens trust but also enhances product interest organically. We navigate the evolving relationship between brands and influencers, emphasizing the importance of aligning values and tapping into audiences on a personal level. This shift from traditional advertising underlines the need for a modern mindset in today's dynamic digital landscape.   Our conversation expands to cover the innovative terrain of affiliate marketing and live shopping on TikTok. Stephanie sheds light on the power of compelling, shoppable content that drives impulse buying, supported by insightful data analysis. As we contrast the cultural nuances of live shopping between the US and China, the call for engaging, story-driven experiences becomes clear. With discussions on spark ads, creator collaborations, and TikTok's significant economic influence, we paint a picture of social commerce as a transformative force poised to surpass traditional e-commerce. Tune in to gain a treasure trove of insights and strategies for thriving in the ever-evolving world of TikTok.   In episode 464 of the AM/PM Podcast, Kevin and Stephanie discuss: 00:00 - TikTok Shop and Social Commerce 00:35 - E-Commerce Opportunities With Stephanie Tramicheck 04:53 - Exploring Social Commerce Opportunities on TikTok 12:59 - Influencer Marketing on TikTok 15:57 - Building Brand Influence on TikTok 18:53 - Different Roles in Social Commerce 19:59 - TikTok Shop Affiliate Marketing Strategies 22:36 - Tracking Affiliate Performance on TikTok 34:24 - Live Shopping Strategies on TikTok 41:58 - Innovating Live Shopping Across Borders 45:07 - Maximizing TikTok Shop Affiliates' Efficacy 47:53 - Emerging Social Commerce Platforms vs TikTok 58:04 - TikTok and Social Commerce Future 1:01:12 - The Future of TikTok Commerce

Distorted View Daily
The Viral Colostomy Bag Is Back On Tiktok Shop!

Distorted View Daily

Play Episode Listen Later Sep 10, 2025 54:38


Today on the Show: Cold Open Sponsor Tim's Opening Rant: TikTok's Hospital Catalog Phase Dysfunction Junction: Debra & Daryl Snorlax/“Garrett” Update (Slime Rapper) Holy Spirit Hijinks News Buffet (3 quick hits) Archive Pulls & Gross-Out Corner Sideshow & Support Listener Voicemails (Highlights) Pull Quotes Our New PO Box Address! Distorted ViewPO Box 36268Cincinnati, OH 45236 The post The Viral Colostomy Bag Is Back On Tiktok Shop! first appeared on Distorted View Daily.

El Bueno, la Mala y el Feo
Cosas inútiles del TikTok Shop que todos quieren

El Bueno, la Mala y el Feo

Play Episode Listen Later Sep 8, 2025 18:08


Hoy en día nos venden todo lo que vemos, ya no es suficiente buscar en compras online, ahora nos meten todo por los ojos como el Tiktok Shop. Sin embargo, la mayoría de esas cosas que compramos son tan inútiles que no sabemos ni cómo usarlas. Mantente al día con los últimos de 'El Bueno, la Mala y el Feo'. ¡Suscríbete para no perderte ningún episodio!Ayúdanos a crecer dejándonos un review ¡Tu opinión es muy importante para nosotros!¿Conoces a alguien que amaría este episodio? ¡Compárteselo por WhatsApp, por texto, por Facebook, y ayúdanos a correr la voz!Escúchanos en Uforia App, Apple Podcasts, Spotify, y el canal de YouTube de Uforia Podcasts, o donde sea que escuchas tus podcasts.'El Bueno, la Mala y el Feo' es un podcast de Uforia Podcasts, la plataforma de audio de TelevisaUnivision.

Secrets To Scaling Online
How to Find High GMV Affiliates for Your Brand (On Autopilot)

Secrets To Scaling Online

Play Episode Listen Later Sep 8, 2025 48:35


How do brands actually find (and win) high-GMV creators on TikTok Shop? In this live workshop, Jordan sits down with Bora from Reacher to demo an AI-powered search workflow, smart filters that actually matter, and outreach that cuts through crowded inboxes. We also stack FastMoss on top to reverse-engineer competitor partnerships and spot the tiny % of creators driving the majority of sales.You'll learn:The GMV tiers to target for cold-start brands (why 50–1K GMV is the sweet spot) and when to mix in ultra-high GMV creatorsThe exact filters (category, GMV, post rate, email on file) that shrink 2.2M creators to a laser-focused listHow Reacher's AI vision surfaces creators by what's in their videos (not just bios)A simple community funnel: on-platform → Discord/WhatsApp → contests + retainersComp & pricing benchmarks: when flat fees ($250–$450/video+), retainers, or high organic commissions (think 30–50%) make senseFastMoss workflow to pull top competitor affiliates, analyze their winning videos, and brief your creators to replicate the structure

Ecommerce Coffee Break with Claus Lauter
Why AI Optimization Is The Next Growth Lever For Ecommerce — Dr. Jonathan Snow | How To Optimize Your Brand For AI Search, What Drives Performance On Each AI Model, How To Use AI For Retention, How To Track AI-driven Sales And Referrals (#430)

Ecommerce Coffee Break with Claus Lauter

Play Episode Listen Later Sep 8, 2025 21:00 Transcription Available


In this episode, we explore why AI is the next big business lever for e-commerce. Dr. Jonathan Snow, Chief Innovation Officer at Avenue Z, shares how brands can leverage AI for media buying, content creation, and search optimization to boost visibility, conversions, and retention. He also explains the biggest risks for brands that aren't adapting to AI and how a new "AI Search Visibility Index" helps businesses stay ahead.Topics discussed in this episode:  Why brands need to launch 500-1000 ads per month. What the AI Search Visibility Index reveals. How AI search traffic converts at higher rates. Why most AI search traffic is invisible to tracking. What three pillars drive AI search optimization. How brands can use AI for retention marketing. What results a TikTok Shop brand achieved. Why brands need eight-figure revenue budgets. How brands risk being left behind. What post-purchase surveys reveal about AI traffic. Links & Resources Website: https://avenuez.com/LinkedIn: https://www.linkedin.com/in/drjonsnow/X/Twitter: https://x.com/drjonathansnowBlog: https://www.blog.jonathansnow.com/Get access to more free resources by visiting the show notes athttps://tinyurl.com/35459nasSupport the showMORE RESOURCES Get Free Insights: https://newsletter.ecommercecoffeebreak.com/ Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Partner with us: https://ecommercecoffeebreak.com/podcast-sponsorship/ Follow the podcast to get every bonus episode. Tap follow now and don't miss out!

Bare Knuckles and Brass Tacks
Stalkerware Being Sold on TikTok & Monetizing our Worst Instincts

Bare Knuckles and Brass Tacks

Play Episode Listen Later Sep 8, 2025 38:09


A stalkerware economy is thriving on TikTok, and it's generating hundreds of thousands in sales. Journalist Rosie Thomas from 404 Media joins the show this week discuss her investigation into GPS trackers being sold as relationship surveillance tools directly through TikTok Shop. This isn't some dark web operation - it's happening on one of the world's most popular social platforms.The findings are disturbing. Content targets people with taglines like "Is she really going out with friends?" are generating hundreds of thousands in sales. Algorithms don't just show you this content - they amplify it the moment you engage.The digital economy we all live in has normalized surveillance to the point where stalking your partner is being marketed as a reasonable relationship tool. The technology isn't new, but the accessibility and algorithmic amplification absolutely is.This conversation touches on everything from the failure of tech companies to consider abuse cases in product design, to how parasocial relationships are replacing actual community bonds, to the legal gaps that leave victims with limited recourse.If you work in tech, this episode should make you uncomfortable. As a citizen, it should terrify you. It's a reminder that our biggest threats often come from the normalization of our culture's worst tendencies.Read more on 404Media: https://www.404media.co/tiktok-shop-sells-viral-gps-trackers-marketed-to-stalkers/

How to Scale an Agency
TikTok Shop Agency Growth: Client Acquisition Funnels, CRM Systems & Paid Ads That Scale

How to Scale an Agency

Play Episode Listen Later Sep 8, 2025 19:31


https://constraintcalculator.scoreapp.com/In this episode, Jordan Ross sits down with Noah, founder of a fast-growing TikTok shop agency, for a deep dive on what it really takes to scale from organic lead generation into a predictable, automated growth machine.Noah shares how cleaning up SOPs, defining his ideal client profile (ICP), and improving his sales process helped reduce churn to nearly zero. With his foundation set, Jordan consults him live on the next big challenge: building client acquisition funnels, leveraging paid ads, implementing CRMs, and setting up automations that free up time while fueling growth.Whether you're an agency owner, e-commerce marketer, or operator trying to escape “agency prison,” this conversation is packed with tactical insights to help you scale smarter, not harder. Chapters: – Intro & catching up with Noah – Noah's progress: SOPs, ICP clarity & reducing churn – The next challenge: generating more qualified leads – Paid ads vs. building a sales team — which comes first? – Creating granular ICP docs & client messaging – How to build a high-converting funnel with lead magnets – Why CRMs beat spreadsheets & the Go High Level advantage – Turning newsletters into conversion assets – Using YouTube for retargeting & sales content – Borrowing expertise short term: the Hormozi playbook – Automating onboarding & client experience with CRMs – Closing thoughts + resources for scalingTo learn more, go to 8figureagency.co

Serious Sellers Podcast: Learn How To Sell On Amazon
#698 - TikTok Shop Video Secrets From A 7 Figure Seller

Serious Sellers Podcast: Learn How To Sell On Amazon

Play Episode Listen Later Sep 6, 2025 36:44


Those awkward videos might be the key to 7-figure sales. Learn how one entrepreneur used raw TikTok content to grow two brands past 8-figures a year with simple, viral video strategies. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: h10.me/sspyt Join us on this TikTok Thursday episode as we explore the transformative impact of TikTok Shop on business growth and brand visibility. Today's host will be Shivali Patel, Senior brand evangelist at Helium 10, and our guest Ryan Maya, an accomplished entrepreneur with two successful brands, Beyond Braid and Professor Pickleball. With over 400,000 followers, Ryan shares how TikTok Shop has become a game-changer, contributing to a remarkable 100% increase in revenue year over year. Discover how creating viral content on TikTok can lead to a “halo effect”, boosting sales across other platforms like Amazon and the brand's website. Listen in as we discuss effective content creation strategies that drive engagement and sales on TikTok Shop. From crafting clear calls to action to utilizing the power of raw, unedited content, I share insights on how simplicity can captivate audiences. Ryan and I also explore the iterative process of refining video-making skills, highlighting the importance of persistence and experimentation. Whether you're creating your own content or collaborating with influencers, engaging with the platform can unlock significant potential for your brand. Finally, explore the strategic aspects of optimizing your TikTok Shop presence. We touch on authentic content creation, leveraging affiliates, and the integration of Helium 10's suite of tools for TikTok Shop sellers. Learn about the challenges and opportunities of collaborating with influencers and the power of live shopping. Ryan's experience with pickleball products on TikTok Shop offers a glimpse into the potential for success, underscoring the importance of creative content and compelling offers. Tune in to discover how TikTok Shop can revolutionize your E-commerce sales strategy and propel your Amazon brand to new heights. In episode 698 of the Serious Sellers Podcast, Shivali and Ryan discuss: 00:00 - Leveraging TikTok Shop for Sales Success 03:55 - Creating Effective TikTok Shop Videos 16:30 - Maximize TikTok Shop Sales With Authentic Content 20:21 - Content Creation and Strategy Insights 24:50 - Influencer, TikTok, and Advertising Strategies 29:48 - TikTok Shop Sales Strategy Discussion 35:39 - Video Performance Sustainability and Success  

Sorry We're Stoned with Tish & Brandi Cyrus
Lance Bass on Fatherhood, Fame & Finding His Happily Ever After *NSYNC

Sorry We're Stoned with Tish & Brandi Cyrus

Play Episode Listen Later Sep 4, 2025 74:12


This week the Stoners are joined by the one and only Lance Bass (yes, that Lance from *NSYNC ). From growing up in tiny-town Mississippi to joining one of the biggest boybands in the world, Lance shares the wild twists that shaped his career, the chaos of raising twins, and why he still doesn't know all the words to *NSYNC's biggest hits . It's nostalgic, hilarious, and way more real than you'd expect. This week, we get into: Saying yes to *NSYNC at just 16  His love story that started with a Facebook poke  Tattoos, design obsessions & Palm Springs dream life  Parenting twins + why waiting until 40 was worth it  AI fears, social media chaos & why a Stoner commune might be the move  Whether you're here for boyband nostalgia, parenting laughs, or future-doomsday commune plans, you'll love this one. Hit play for stories you've never heard before and plenty of “wait, what?!” moments. Follow us on Instagram: Lance Bass Brandi Cyrus Tish Cyrus Purcell Sorry We're Cyrus Podcast Thank you to our sponsors: Balance of Nature: Go to balanceofnature.com and use code CYRUS for 35% off your first order as a preferred customer, PLUS get a free bottle of Fiber and Spice. Hexclad: Find your forever cookware and get 10% off at hexclad.com/CYRUS! Quince: Go to quince.com/CYRUS for free shipping on your order and 365-day returns. Force Factor: Grab up to 75% off during Force Factor Super Brand Day on TikTok Shop, September 4–10 OR check them out at ⁠forcefactor.com/cyrus⁠.  Learn more about your ad choices. Visit megaphone.fm/adchoicesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sorry We're Stoned with Tish & Brandi Cyrus
Lance Bass on Fatherhood, Fame & Finding His Happily Ever After *NSYNC

Sorry We're Stoned with Tish & Brandi Cyrus

Play Episode Listen Later Sep 4, 2025 77:37


This week the Stoners are joined by the one and only Lance Bass (yes, that Lance from *NSYNC ). From growing up in tiny-town Mississippi to joining one of the biggest boybands in the world, Lance shares the wild twists that shaped his career, the chaos of raising twins, and why he still doesn't know all the words to *NSYNC's biggest hits . It's nostalgic, hilarious, and way more real than you'd expect. This week, we get into: Saying yes to *NSYNC at just 16  His love story that started with a Facebook poke  Tattoos, design obsessions & Palm Springs dream life  Parenting twins + why waiting until 40 was worth it  AI fears, social media chaos & why a Stoner commune might be the move  Whether you're here for boyband nostalgia, parenting laughs, or future-doomsday commune plans, you'll love this one. Hit play for stories you've never heard before and plenty of “wait, what?!” moments. Follow us on Instagram: Lance Bass Brandi Cyrus Tish Cyrus Purcell Sorry We're Cyrus Podcast Thank you to our sponsors: Balance of Nature: Go to balanceofnature.com and use code CYRUS for 35% off your first order as a preferred customer, PLUS get a free bottle of Fiber and Spice. Hexclad: Find your forever cookware and get 10% off at hexclad.com/CYRUS! Quince: Go to quince.com/CYRUS for free shipping on your order and 365-day returns. Force Factor: Grab up to 75% off during Force Factor Super Brand Day on TikTok Shop, September 4–10 OR check them out at ⁠forcefactor.com/cyrus⁠.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Secrets To Scaling Online
The TikTok Shop Strategy Driving DTC Brands to Millions

Secrets To Scaling Online

Play Episode Listen Later Sep 4, 2025 9:21


Work with Jordan personally at www.ecommerceos.coWork with social commerce club at www.socialcommerceclub.comGet 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategiesJoin Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/aboutIf you're tired of guessing what actually works on TikTok Shop in 2025, this video is your step-by-step roadmap.After working with over 100+ brands, I've tested what flops and what scales to the moon

Vendo Podcast - Protect Your Brand & Sell More!™
Creators, Content, & Trends: What You Need to Know - VENDO Velocity Podcast Ep. 174

Vendo Podcast - Protect Your Brand & Sell More!™

Play Episode Listen Later Sep 3, 2025 21:44


In this episode, the VENDO team dives into the essentials of Creator Marketing—how to find the right partners, create high-quality content, and stay ahead of emerging trends. From sourcing TikTok Shop creators to spotting red flags, building long-term loyalty, and leveraging UGC, we break down the strategies driving creator success in 2025. Topics Covered: - What's Currently Working for TikTok Shop Creators - Sourcing (1:37) - What's Currently Working for Creator Marketing - Sourcing (2:23) - Finding Quality Creators - TikTok Shop (5:20) - Finding Quality Creators - Red Flags (8:17) - Content Quality vs Follower Count (9:24) - Outreach Strategies (11:05) - Building Longterm Loyalty (12:30) - Using Discord - Tips & Tricks (14:40) - UGC - Best Performing Content Formats (17:27) Speakers: - Brook Wester, TikTok Shop Lead, VENDO - Jaci Carleton, Creator Marketing Manager, VENDO - Delaney Del Mundo, VP, Account Strategy - Amazon & TikTok Shop, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107

Secrets To Scaling Online
Secret Product Launch Strategy TikTok Shop

Secrets To Scaling Online

Play Episode Listen Later Sep 2, 2025 8:11


Work with Jordan personally at www.ecommerceos.coWork with social commerce club at www.socialcommerceclub.comGet 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategiesJoin Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/aboutUnlock the true power of TikTok Shop for your brand!

Grit Daily Podcast
Myth-Busting Lead Generation, SEO & Paid Ads: How to Grow Your Business in 2025 with Justin Abrams

Grit Daily Podcast

Play Episode Listen Later Aug 29, 2025 36:38


S5:E22 In this episode of Small Biz Stories, host Dr. LL is joined by Justin Abrams, a Business & Strategy Consultant who's helped over 250 companies achieve an average 350% sales growth and 10x audience expansion. Justin is the head of Aryo Consulting Group. Both the host and guest are among UpWork's Top 1% of more than 17,000,000 freelancers, so the conversation gets interesting! We dive deep into: ✴️Why your Google and Meta ads aren't working ✴️How to run smarter, low-cost TikTok Shop campaigns ✴️The truth about LinkedIn ad funnels ✴️How to get more Google reviews (even in “boring” industries) ✴️Why most lead generation tactics fail and what actually works Justin unpacks myths, shares insider strategies, and outlines a flywheel approach that helps small businesses outpace the competition in today's oversaturated, AI-noisy market. ⏱️ Timestamps (Valuable Nuggets for Entrepreneurs) [06:27] – Why Google and Meta ads are 4x more expensive and what to do instead Justin explains how ad costs have skyrocketed and why small businesses need to rethink their marketing budgets. [11:12] – The secret edge in 2025: Combine digital strategy with physical space Learn how businesses in "unsexy" industries are dominating with smart SEO and CRO tactics. [16:02] – Why A/B testing is dead and how A to Z testing wins on TikTok Shop Justin shares a low-cost, influencer-driven strategy that outperforms traditional ad campaigns. [20:22] – Newsletter marketing that works: The “flywheel” funnel that fuels 20% conversion rates Ditch the book flogging—this circular approach builds trust, authority, and recurring revenue. [25:40] – The #1 hack to get more Google Reviews without being pushy From tipping staff to donating to charities, Justin shares genius ways to ethically increase 5-star reviews.

Women-in-Tech: Like a BOSS
Myth-Busting Lead Generation, SEO & Paid Ads: How to Grow Your Business in 2025 with Justin Abrams

Women-in-Tech: Like a BOSS

Play Episode Listen Later Aug 29, 2025 36:38


S5:E22 In this episode of Small Biz Stories, host Dr. LL is joined by Justin Abrams, a Business & Strategy Consultant who's helped over 250 companies achieve an average 350% sales growth and 10x audience expansion. Justin is the head of Aryo Consulting Group. Both the host and guest are among UpWork's Top 1% of more than 17,000,000 freelancers, so the conversation gets interesting! We dive deep into: ✴️Why your Google and Meta ads aren't working ✴️How to run smarter, low-cost TikTok Shop campaigns ✴️The truth about LinkedIn ad funnels ✴️How to get more Google reviews (even in “boring” industries) ✴️Why most lead generation tactics fail and what actually works Justin unpacks myths, shares insider strategies, and outlines a flywheel approach that helps small businesses outpace the competition in today's oversaturated, AI-noisy market. ⏱️ Timestamps (Valuable Nuggets for Entrepreneurs) [06:27] – Why Google and Meta ads are 4x more expensive and what to do instead Justin explains how ad costs have skyrocketed and why small businesses need to rethink their marketing budgets. [11:12] – The secret edge in 2025: Combine digital strategy with physical space Learn how businesses in "unsexy" industries are dominating with smart SEO and CRO tactics. [16:02] – Why A/B testing is dead and how A to Z testing wins on TikTok Shop Justin shares a low-cost, influencer-driven strategy that outperforms traditional ad campaigns. [20:22] – Newsletter marketing that works: The “flywheel” funnel that fuels 20% conversion rates Ditch the book flogging—this circular approach builds trust, authority, and recurring revenue. [25:40] – The #1 hack to get more Google Reviews without being pushy From tipping staff to donating to charities, Justin shares genius ways to ethically increase 5-star reviews.

Sorry We're Stoned with Tish & Brandi Cyrus
Cooking for Sofía (and the Stoners) with Manolo Vergara

Sorry We're Stoned with Tish & Brandi Cyrus

Play Episode Listen Later Aug 28, 2025 49:02


Actor, foodie, and son of THE Sofía Vergara… Manolo Vergara joins Tish and Brandi with the PERFECT stoner food from his fast-growing empanada brand, TOMA. He shares how cooking for his mom turned into a booming business, the creative chaos behind new flavors (everything bagel empanadas, anyone?), and what it's really like working side-by-side with family. In classic Sorry We're Cyrus fashion, the convo spirals into dog psychics, caviar-loving pups, emotional support meals, and the family group chat drama you didn't know you needed. Plus: kitchen tips (turns out steak is way easier than you think) and celeb crush confessions that will make you laugh out loud. More Manolo: Manolo's Instagram Toma's Instagram Toma's Website Follow us on Instagram: Sorry We're Cyrus Tish Cyrus Purcell Brandi Cyrus Check out Sizzle with Tizzle on TishTok. Watch our recent episodes on YouTube! Thank you to our incredible sponsor: Force Factor: Grab up to 75% off during Force Factor Super Brand Day on TikTok Shop, September 4–10. Or check them out at https://www.forcefactor.com/pages/cyrus! Learn more about your ad choices. Visit megaphone.fm/adchoicesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sorry We're Stoned with Tish & Brandi Cyrus
Cooking for Sofía (and the Stoners) with Manolo Vergara

Sorry We're Stoned with Tish & Brandi Cyrus

Play Episode Listen Later Aug 28, 2025 52:27


Actor, foodie, and son of THE Sofía Vergara… Manolo Vergara joins Tish and Brandi with the PERFECT stoner food from his fast-growing empanada brand, TOMA. He shares how cooking for his mom turned into a booming business, the creative chaos behind new flavors (everything bagel empanadas, anyone?), and what it's really like working side-by-side with family. In classic Sorry We're Cyrus fashion, the convo spirals into dog psychics, caviar-loving pups, emotional support meals, and the family group chat drama you didn't know you needed. Plus: kitchen tips (turns out steak is way easier than you think) and celeb crush confessions that will make you laugh out loud. More Manolo: Manolo's Instagram Toma's Instagram Toma's Website Follow us on Instagram: Sorry We're Cyrus Tish Cyrus Purcell Brandi Cyrus Check out Sizzle with Tizzle on TishTok. Watch our recent episodes on YouTube! Thank you to our incredible sponsor: Force Factor: Grab up to 75% off during Force Factor Super Brand Day on TikTok Shop, September 4–10. Or check them out at https://www.forcefactor.com/pages/cyrus! Learn more about your ad choices. Visit megaphone.fm/adchoices

Secrets To Scaling Online
How To Build A Creator Army Completely Automated New AI Tool

Secrets To Scaling Online

Play Episode Listen Later Aug 28, 2025 34:38


Work with Jordan personally at www.ecommerceos.coWork with social commerce club at www.socialcommerceclub.comGet 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategiesJoin Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/aboutWhat was it like growing up with a dad who worked directly for Steve Jobs at Apple? In this episode, Jordan West sits down with Bora, co-founder of Reacher, to talk about his unique childhood experiences, including unforgettable encounters with Steve Jobs' legendary intensity.But that's just the beginning. Bora also shares how growing up in Cupertino's hyper-competitive environment shaped him into an entrepreneur, and how that journey led him into Y Combinator—the world's most prestigious startup accelerator.Together, Jordan and Bora dive into:

Secrets To Scaling Online
The Most Powerful Ad Unit ON TikTok Shop

Secrets To Scaling Online

Play Episode Listen Later Aug 27, 2025 12:07


Work with Jordan personally at www.ecommerceos.coWork with social commerce club at www.socialcommerceclub.comGet 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategiesJoin Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/aboutTikTok just forced ALL shop ads into GMV Max—and most brands feel trapped. But here's the truth: you still have control. In this video, Jordan West (CEO of Social Commerce Club, managing tens of millions in TikTok Shop ad spend) reveals the 5 critical levers you can use right now to scale, optimize, and dominate GMV Max campaigns.

Serious Sellers Podcast: Learn How To Sell On Amazon
Weekly Buzz 8/22/25: Amazon Will Break Your Variation Listings Soon?!

Serious Sellers Podcast: Learn How To Sell On Amazon

Play Episode Listen Later Aug 22, 2025 25:53


Amazon will soon break up your variation listings. Sponsored products are now showing up on Alexa. Soon, all TikTok Shop sellers will have to use a native AI-based PPC tool. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos We're back with another episode of the Weekly Buzz with Helium 10's VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Removal of irrelevant variation themes will start September 2 https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHRVozVFk2UlpLQ0xSUk05 Alexa+ tests product discovery through conversational AI https://advertising.amazon.com/en-us/resources/whats-new/alexa-test-product-discovery-through-conversational-ai/ TikTok's new AI mandate is getting backlash from big advertisers https://www.businessinsider.com/tiktok-gmv-max-september-shop-ads-big-brand-pushback-2025-8 Amazon Deal Types https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHQlFYRTJDR1RLTVlBS1lG Protect your account health by preventing trademark violations https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHVUZVVFlUWFhENE5VQlJB Boost Labor Day sales with Outlet deals https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHNDVYMks1RlU4NE4zRzNU Update to percentage-off promotions without claim codes https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHTEdEQzc0UzRKOTVZQlZR As we prepare for episode 700 of the Serious Sellers Podcast, Bradley is excited to share our new global launch strategies and keyword research adventures. From an upcoming Maldives trip to a Bali blast episode, we offer insights into optimizing listings and securing top search results for key product launches. With practical tips and strategies, this episode is a must-listen for anyone looking to thrive in the evolving e-commerce landscape. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 01:04 - Huge Variation Update 05:46 - Alexa + Showing Ads 09:21 - EU Inventory Heat Maps 11:07 - TikTok AI Ads Change 12:29 - Amazon Deal Types 16:19 - Amazon Influencers 20:39 - Trademark Rules Reminder 21:43 - Labor Day Outlet Deals 23:00 - % Off Promos 23:41 - 2 PPC Workshops Next Week!

The 404 Media Podcast
The Inside Story of Tea

The 404 Media Podcast

Play Episode Listen Later Aug 20, 2025 47:30


We start this week with Emanuel's big investigation into the Tea app, and especially how it aggressively grew by raiding women safety groups. After the break, we talk about TikTok Shop selling GPS trackers. In the subscribers-only section, Joseph explains how Grok was exposing some of its AI persona prompts, and the sometimes NSFW nature of them. YouTube version: https://youtu.be/vRFaNoU-cGI You're Invited: 404 Media's Second Anniversary Party and LIVE PODCAST! How Tea's Founder Convinced Millions of Women to Spill Their Secrets, Then Exposed Them to the World TikTok Shop Sells Viral GPS Trackers Marketed to Stalkers Grok Exposes Underlying Prompts for Its AI Personas: ‘EVEN PUTTING THINGS IN YOUR ASS' Subscribe at 404media.co for bonus content. Learn more about your ad choices. Visit megaphone.fm/adchoices

Secrets To Scaling Online
I Used a Secret TikTok Shop Blitz Strategy And Our Brand Went Viral

Secrets To Scaling Online

Play Episode Listen Later Aug 20, 2025 10:44


Work with Jordan personally at www.ecommerceos.coWork with social commerce club at www.socialcommerceclub.comGet 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategiesJoin Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/aboutWant to know the exact strategy the biggest brands are using to dominate TikTok Shop?In this video, Jordan West (Founder & CEO of Social Commerce Club) pulls back the curtain and reveals the secret playbook that has launched brands from zero to trending in days. Whether you're working with a $50,000 budget or just $5,000, these principles will help you blitz your way to success on TikTok Shop.Inside, you'll discover:➡️ Step 1: How to lock in 20 cornerstone creators and build unstoppable momentum.➡️ Step 2: How to seed 300–400 creators and get them to pre-record content for a perfectly timed launch.➡️ Step 3: Why Social Commerce Club uses WhatsApp (not Discord) to cut through the noise and coordinate creators like a military campaign.➡️ Step 4: The exact ad spend strategy to amplify content—spending smart, breaking even, and unlocking unlimited exposure.➡️ Step 5: How to engineer FOMO so other creators beg to work with your brand.➡️ Step 6: Why breaking even = winning big on TikTok Shop.➡️ Step 7 & 8: How to flip the script and make your brand the magnet for creators, customers, and virality.This is the same system Social Commerce Club runs for some of the top brands in North America—and now you'll know exactly how to apply it yourself.If you've ever wondered:“How should I spend my TikTok Shop launch budget?”“How do I go viral on TikTok using creators?”“What's the fastest way to dominate TikTok Shop?”…this video gives you the full roadmap.

The Amazon Wholesale Podcast
#118 - If You Sell Products Online, You Need to Go To This Conference I The Corey Ganim Show

The Amazon Wholesale Podcast

Play Episode Listen Later Aug 20, 2025 25:31


In this episode, I tell you all about Sellers United. It's a conference held for anyone who sells on Amazon, TikTok Shop, Walmart, etc.  Check out all the information about Sellers United - https://www.sellersunited.com/  Get 25% off your first 3 months of SmartScout (Use the code "WHOLESALE25") - https://partners.smartscout.com/?fpr=corey89   Check out our Wholesale Accelerator community - https://www.skool.com/the-wholesale-network-101/about   Use these resources in your FBA business:   Brand criteria - https://corey-ganim.kit.com/d2159c4015 Brand and distributor call scripts - https://corey-ganim.kit.com/7e46a39b1f Distributor criteria - https://corey-ganim.kit.com/3c9d50ab97 Seasonal sourcing calendar - https://corey-ganim.kit.com/11c8affa83 PO template - https://corey-ganim.kit.com/5ebf7e2656 VA job posting templates - https://corey-ganim.kit.com/b618eb05bc

The Smartest Amazon Seller
Episode 315 - Driving Sales with TikTok Affiliates and Euka

The Smartest Amazon Seller

Play Episode Listen Later Aug 19, 2025 26:57


Scott invites Jeremy, founder and CEO of Euka.ai, to tell us how TikTok Shop is transforming e-commerce growth. Jeremy shares how brands are leveraging micro-creators and affiliates to generate viral content, scale sales, and even create a halo effect that boosts demand on Amazon. Together, they unpack why TikTok has become a key driver for brands looking to go from zero to $100M in record time. Scott and Jeremy also discuss how Euka's AI-powered platform helps brands automate creator outreach, re-engagement, and incentive programs to keep affiliates producing high-performing content.   Episode Notes: 00:18 - Jeremy Yaoxin Ding Introduction 02:35 - The TikTok Affiliate Model Explained 05:40 - Yuka's Tools for Brand Success 06:47 - Activating and Incentivizing Creators 09:38 - Category Suitability and Limitations 11:15 - The Evolving TikTok Shop Landscape 12:49 - Managing Creator Saturation 15:58 - TikTok Shop's Halo Effect on Amazon Sales 18:05 - LTV-to-CAC Metric 19:44 - Performance Marketing and Incrementality 20:51 - Where Social Commerce Is Going 23:07 - Practical Steps for TikTok Shop Newcomers   Related Post: How Amazon Sellers Can Use Content Marketing to Increase Sales and Build Brand Authority   How to Reach Jeremy: LinkedIn: linkedin.com/in/jeremy-yaoxin-ding-6bb60554 Website: https://www.euka.ai/about Email: jeremy@euka.ai   Scott's Links: LinkedIn: linkedin.com/in/scott-needham-a8b39813 X: @itsScottNeedham Instagram: @smartestseller YouTube: www.youtube.com/@smartestamazonseller2371 Newsletter: https://www.smartscout.com/newsletter-sign-up Blog: https://www.smartscout.com/blog

Grow My Etsy Shop
TikTok Shop, Faire.com & Why Your VA Should Be Doing the Heavy Lifting

Grow My Etsy Shop

Play Episode Listen Later Aug 15, 2025 15:25


What TikTok Shop and Faire.com are (and why they matter in 2025) Pros and cons of each platform for handmade + small batch sellers What tasks your VA should be handling (and how to set them up for success) How to stop bottlenecking your own growth by doing everything yourself Watch On Youtube - https://youtu.be/htcGx9_BID8

AM/PM Podcast
#460 - Affiliate Armies, Viral Videos, & the TikTok Shop Playbook with Tommy Lynch

AM/PM Podcast

Play Episode Listen Later Aug 14, 2025 68:00


From living in a school bus to running a TikTok Shop agency, today's guest shares affiliate secrets, viral content tips, and social commerce strategies to grow your brand online.   Tommy Lynch, the creative force behind Cult Content, joins us to share his extraordinary journey from crafting furniture at just 15 to becoming a social commerce marketing maestro. As we explore the vibrant landscape of TikTok Shop and e-commerce, Tommy reveals the blend of patience and tenacity required to overcome the hurdles of slow sales and costly shipping. His tale is a testament to resilience, navigating through early Amazon-like tactics to gain traction and establish his niche in the e-commerce space.   Embark on Tommy's adventurous transition from almost being banned from school premises to embracing a nomadic lifestyle, living out of a bus while traversing 35 states. The story turns from his initial sales roles to an unexpected career in content creation and freelancing. By harnessing the power of networking, Tommy's path led him to collaborate with brands, beginning with a hard seltzer company and eventually finding his footing in LA. His narrative underscores the profound impact of building genuine connections while highlighting the adaptability needed to thrive in both creative and entrepreneurial pursuits.   Dive into the strategic world of digital marketing as Tommy shares insights on leveraging TikTok's potential to drive e-commerce success. From working with major brands like Infinity Hoop to the birth of his own agency, Cult Content, he uncovers the secrets behind crafting viral-worthy content and the importance of a strong hook. Explore the unpredictable dynamics of the TikTok shop environment, the strategic use of affiliates, and how creating a community can lead to transformative growth. Whether you're an aspiring content creator or an established marketer, there's something for everyone in Tommy's compelling story.   In episode 460 of the AM/PM Podcast, Kevin and Tommy discuss: 00:00 - TikTok Shop and E-Commerce Journey 05:52 - Living in a Converted School Bus 09:26 - Bus Traveler Turned Content Creator 14:39 - Content Creator Brand Partnerships and Pricing 20:00 - Unlocking TikTok Shop's Money-Making Potential 25:56 - Creating Viral Video Content Strategy 30:43 - Building 'Cult Content' Agency Success 32:54 - Key Takeaways From Event Presentations 38:08 - Challenges of Becoming a Creator 43:52 - Setting Expectations for TikTok Advertising 44:45 - Strategies for TikTok Shop Success 53:42 - Getting Started on TikTok Shop 55:47 - TikTok Shop Platform and Sales Strategies 1:00:11 - Marketplaces' Regulatory Evolution for New Platforms 1:06:06 - The Power of Social Commerce