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ABOUT THE EPISODE In the latest episode of PodCatalyst, IABC Executive Director Peter Finn sat down with Roger Bolton, who has had a remarkable, varied and successful career — from his early days serving under President George H.W. Bush, to roles at IBM and Aetna, and now as president of the Arthur W. Page Society (Page). Listen to this episode to learn more about: How Roger became more than “just a PR guy” in his role at Aetna, earning the trust of the CEO and leading a massive culture change that helped the company turn the corner in physician acceptance Current projects in the works at Page, from research and thought leadership to meaningful DEI efforts Advice for communicators looking to take their career to the executive level Insights as to how communicators are increasingly becoming senior strategic partners || LINKS *Episode* https://www.iabc.com/| https://catalyst.iabc.com/ | https://page.org/ | https://catalyst.iabc.com/Podcasts/Podcasts-Article/podcatalyst-episode-21-pages-roger-bolton-and-the-influence-of-the-communicator *Social Media* https://twitter.com/iabc| https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive| https://www.instagram.com/iabcgram/ *IABC Websites* https://www.iabc.com/| https://catalyst.iabc.com/ --- Send in a voice message: https://anchor.fm/iabc/message
About the Podcast The Stevens Group has been presenting the PR Masters Series Podcast for almost two years now. This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession. Today's special guest is Bill Nielsen, a public relations and corporate communications authority. About Our Guest Bill Nielsen, a public relations and corporate communications authority, is currently a consultant to management of for-profit and not-for-profit organizations. He retired as corporate vice president of Johnson & Johnson (J&J) in December 2004, after serving l7 years with the company, where he was the chief public relations and corporate communications officer. He joined J&J in 1988, following l8 years as a public relations agency consultant with Carl Byoir & Associates and Hill and Knowlton. In addition to executive roles in agency management, he specialized in corporate communications and crisis management in such industries as consumer finance, insurance, defense, biotech, and airlines. Nielsen was elected to the Robert Wood Johnson Foundation Board of Trustees in January 2011. He also serves as Chairman of the Board of Advisors to the Arthur W. Page Center for Integrity in Public Communications at Penn State University. Nielsen served two terms as president of the Arthur W. Page Society and was inducted into that organization's Hall of Fame in September 2003. He served on its board of trustees for 17 years and continues as chair of the Society's Honors Committee. He also chaired the boards of The Seminar and the Institute for Public Relations and continues as an emeritus director. He is a member of The Wisemen and the Public Relations Society of America. In addition to his consulting work, Nielsen is a frequent guest lecturer at public relations and corporate communications graduate programs at universities across the country. He was inducted into the PRWeek Hall of Fame in December 2014, and was honored by The Plank Center with its Milestones in Mentoring Legacy award in 2017. Following graduation from Oregon State University, Nielsen served in the U.S. Air Force as a public information officer in Washington, D.C., and Japan. He and his wife, Doris, reside in Maryland, where they are both active in community affairs.
Ethical Voices Podcast: Real Ethics Stories from Real PR Pros
Dr. Holly Overton, Associate Professor at the University of South Carolina and a senior research fellow with the Arthur W. Page Center for Integrity in Public Communication discusses: 1) What to do when you are on a toxic team at work 2) The changing landscape of business advocacy and what it means to PR 3) The rise of corporate social advocacy 4) What we can learn from the Page Principles
With so much talk of the stock market and the economy, and jobs, it's hard to understand what's really going on. Los and Bertram planned to argue their sides in the old Capitalism vs. Socialism debate. Instead, they discuss the benefits of both while breaking down all the components which make the economic machine keep churning—for better or worse. Thank you for listening! We love you. Don't forget to subscribe, leave a review, spread the word about this podcast. Resources from this episode: https://www.youtube.com/watch?v=p7HKvqRI_Bo (How does the stock market work? - Oliver Elfenbaum | TED-Ed (via YouTube)) https://www.investopedia.com/articles/personal-finance/020215/top-ten-us-economic-indicators.asp (Top Ten US Economic Indicators | Investopedia) https://www.thebalance.com/u-s-gdp-5-latest-statistics-and-how-to-use-them-3306041 (US GDP Statistics and How To Use Them | The Balance) https://www.history.com/news/what-caused-the-stock-market-crash-of-1929 (What Caused The Stock Market Crash of 1929 | HISTORY) https://www.youtube.com/watch?v=B3u4EFTwprM (Capitalism and Socialism | CrashCourse (via YouTube)) https://www.pagecentertraining.psu.edu/public-relations-ethics/corporate-social-responsibility/lesson-2-introduction-to-conscious-capitalism/conscious-capitalism-a-definition (Conscious Capitalism: A Definition | The Arthur W. Page Center/Public Relations Ethics) https://www.businessinsider.com/alexandria-ocasio-cortez-milton-friedman-negative-externality-2019-3 (Alexandria Ocasio-Cortez just revived a classic argument by conservative economist Milton Friedman about who pays for pollution | Business Insider) https://www.youtube.com/watch?v=0YGfwSvLkC0 (Milton Friedman on the free-market case for taxing pollution (from 1979 interview on Phil Donahue) (via YouTube)) https://www.heritage.org/index/book/chapter-2 (Economic Freedom: Policies for Lasting Progress and Prosperity) https://www.thebalance.com/mixed-economy-definition-pros-cons-examples-3305594 (Mixed Economy with Pros, Cons, and Examples | The Balance)
Jerilan Greene is the Global Chief Communications and Public Affairs Officer of Yum! Brands, Inc., parent company of the iconic KFC, Pizza Hut, and Taco Bell brands that also recently acquired fast-casual concept The Habit Burger Grill. Jerilan leads the company’s global reputation-building and oversees global communications, crisis management, government affairs, and the company’s ESG and sustainability strategies. Jerilan served as the lead communications architect for the spinoff of Yum!’s China business into an independent company in 2016 and the multi-year strategy for global growth to transform Yum! into a capital-light, pure-play franchisor. Prior to Yum! Brands, Jerilan was Executive Vice President at global communications firm Edelman. She has also held leadership positions at Deloitte, Burson-Marsteller, and Willis Towers Watson. A member of the Fast Company Impact Council and the Arthur W. Page Society, Jerilan was named on the list of 100 Most Influential African-Americans in Corporate America by Savoy Magazine in 2018. In our interview, Lippe Taylor CEO Paul Dyer gets Jerilan’s perspective on the importance of deep listening across stakeholders, how Yum! Brands prioritizes equity, diversity & inclusion, and why mentorship, coaching, and sponsorship is critical to cultivating world-class talent. Here are some key takeaways from this conversation with Jerilan It all begins with listening. As social unrest began to take hold in the spring, leaders at Yum! Brands knew that the first thing they had to do to determine the right actions was to listen. They facilitated listening sessions across the entire company, connecting to diverse employees at all levels and branches to determine how they could better serve. Jerilan claims this forum was extremely effective, as change always starts with a conversation and exchange of ideas. Jerilan further claimed that despite the fact that Yum! was observing how other brands were reacting to the crises, it was important for their team to develop their own strategy and do their own listening to ensure they were addressing the specific needs of their customers & shareholders. Yum! Brands developed a robust plan to fight inequality by unlocking opportunities for their restaurant teams and the local communities they serve. For example, globally, they are investing $100 million over five years in education & skill development, equity & inclusion, and entrepreneurship to give people opportunities they wouldn’t otherwise have. The first step in driving conversations and actions at this scale and magnitude was listening to their local customers and internal stakeholders. Integrate internal and external strategic teams for dynamic solutions. Great ideas can come from anywhere – and anyone. As chief communications officer, Jerilan sees her job as the curator of conversations. She says this requires bringing multiple stakeholders together to integrate ideas and perspectives horizontally. The real magic happens within collaborations between internal teams (HR, communications, and operations) and external teams (PR and marketing agencies). When everyone comes to the table with diverse perspectives while sharing a cohesive brand view, it’s possible to think around corners to solve the brand’s greatest challenges as a dynamically integrated unit. Earned creative is picking up where advertising left off. In this age of ad blockers and DVR, advertising has been disrupted big time. Great ideas are going to require more integrated and cross-channel relevance to work and resonate with customers. Once again, this comes down to listening; listen to your customers and the broader culture as they continue to evolve and change. Yum! Brands continues to take a creative, playful, and unexpected approach with their marketing assets through earned creative ideas that are so bold and noteworthy they naturally garner significant media attention. Case in point: Kentucky Fried Chicken Crocs! A playful campaign that garnered nearly 3 billion impressions. ----- Produced by Simpler Media
The pandemic world has given communicators some of the greatest professional challenges they will ever face. This is a time where their skills will help organizations manage through this crisis, and will shape their career. In a recent blog post from the Arthur W Page Society, our guest John Onoda wrote, “The Next Phase of Corporate Communications in a Pandemic Stricken World" where he shared how influential communicators will need to be as companies go through a multi-year transformational phase post-pandemic. In this podcast, Angee and John talk about the important focus shift from external to internal communications to help traumatized employees bring businesses back to life. He shares his thoughts and advice for what communicators must do at every level to be an effective partner to the business and, at the same time, take this opportunity to solidify their own career trajectory by earning incredibly valuable experience. Arthur W. Page blog post link here. Visit: LinseyCareers.com for show notes and available downloads. © 2020 Angee Linsey
Overview The Stevens Group is pleased to present a new podcast series that salutes the masters of public relations and revels in their observations, insights and advice to PR professionals. This new series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession. About Our Guest Steve Cody, Founder / CEO, Peppercomm I’m a comedian, climber and dog lover, but not necessarily in that order. I am also the founder and CEO of Peppercomm, a fully-integrated strategic communications firm headquartered in NYC, with offices located in San Francisco and London. In that role I’m responsible for everything from implementing strategy and counseling clients to leading business development and bringing new products and services to market. In short, I do everything but clean windows. My biggest passion is helping others. I derive immense satisfaction from mentoring students, guest lecturing at the universities who are brave enough to invite me to speak, and helping fellow mid-life marketing communications professionals who have lost their way in life. There may be hope for us yet. I am the current chairman of the Institute for Public Relations, a longtime member of the Arthur W. Page Society, a member of the advisory councils of the College of Charleston and the University of Florida, and was named one of Northeastern University’s 100 most successful alumni. I have also co-authored “What’s keeping your customers up at night?” which was published by McGraw-Hill in 2003 and has put thousands of readers to sleep over the years. I’m proud to say that I’ve used my love of stand-up comedy to raise more than $100,000 for countless charities. I’m just as proud to see Chris and Catharine, my two children, grow up to become successful professionals. I’m confident the family tradition will continue with my grandson, Adrian Joseph “A.J.” Cody. May he outperform us all. A sense of humor means: A person has the resiliency to deal with the realities of the modern world while maintaining his energy, drive, enthusiasm and smile. Life’s far too short. Loosen up
Richard Edelman is the President and CEO of Edelman, a global communications firm. The firm was named “PR Agency of the Decade” by both Advertising Age and The Holmes Report. Richard topped PRWeek’s list of most powerful executives (2013), was recognized as the third highest rated CEO by Glassdoor (2014) and was inducted in the Arthur W. Page Society’s Hall of Fame (2014). He is regarded as an industry thought leader and has posted weekly to his blog since 2004. Richard is consistently mentioned as one of the top 25 foremost experts on corporate trust. In this episode of Asking Out Loud, Richard lifts the lid on the evolution of PR as a discipline and reveals what the future looks like for the sector.
Members of the Arthur W. Page Society -- the professional association for senior PR and corporate communication executives -- have been busy. Following the 2007 release of "The Authentic Enterprise," the society introduced a new model that "describes the distinctly valuable enterprise leadership role that communications plays" within the radical transformations taking place throughout the worlds of business, including digital transformation, increased transparency expectations, and unstoppable globalization. This introduction of this new model (at right) was followed by the release of a white paper on "The New CCO: Transforming Enterprises in a Changing World." With the white paper under their belt, the Society is undertaking a new long-term study into "Corporate Character: How Leading Companies are Defining, Activating & Aligning Values."Continue Reading → The post FIR Interview: Arthur W. Page Society President Roger Bolton appeared first on FIR Podcast Network.