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6 episodes with burson marsteller
3 episodes with burson marsteller
3 episodes with burson marsteller
2 episodes with burson marsteller
3 episodes with burson marsteller
2 episodes with burson marsteller
2 episodes with burson marsteller
2 episodes with burson marsteller
2 episodes with burson marsteller
Timestamps: 2:08 - An infamous meeting with Japanese business people 12:13 - A sock subscription in the 90s? 19:50 - Getting raw materials from all over the globe 37:51 - Tracking customer metrics in the 90s 39:33 - Bootstrapping in e-commerce This episode was co-produced with EO Zürich. Check out their upcoming event, Entrepreneurs Summit 2025. About Samy Liechti: Samy Liechti is a co-founder and the former CEO of BLACKSOCKS, the Swiss e-commerce sock company that invented the “sockscription” back in 1999. He holds a BA in Business Administration from HSG and worked for marketing agencies like Leo Burnett, Burson-Marsteller and Wirz before starting BLACKSOCKS in 1999. It all began when Samy found himself at a tea ceremony, after a business meeting with some Japanese clients, where he had to take off his shoes, and embarrassingly found he was wearing mismatched socks. The solution to the problem of forgetting to replace old socks was, in his mind, an online sock subscription — but it was 1999: if you sold socks, you did it on catalogs or through the phone; e-commerce was still called e-business back then, and vanishingly few people ever bought anything online. To make matters even more difficult, Samy's co-founder quit after a few months. But none of these deterrents could stop Samy, and 6 months after the official launch of the company, BLACKSOCKS had already 1000 customers. 20 years in, some of their sock models have been sold millions of times. In 2023 BLACKSOCKS was acquired by Rohner Socks, and Samy left the company. The cover portrait was edited by www.smartportrait.io. Don't forget to give us a follow on Twitter, Instagram, Facebook and Linkedin, so you can always stay up to date with our latest initiatives. That way, there's no excuse for missing out on live shows, weekly giveaways or founders' dinners.
This episode of PodCatalyst features guest host Kamyar Naficy, chair of the IABC International Executive Board, and Jessamyn Katz, CEO of Heyman Associates, a leading executive search firm focused on communications, corporate affairs, marketing, and investor relations. Jessamyn has been with Heyman Associates for nearly two decades. Since 2019, she's led the firm's strategy and day-to-day operations. In January 2024, she stepped into the role of CEO. Tune in as Jessamyn touches on the trends she's seeing in national and global executive searches. As the role of the communicator evolves, the function only grows more important. Learn about the shifts she's seeing in strategy, managing communications through political cycles, the emergence of comms “plus” roles, skills gaps and the evolution of AI, and more. +++++++++++++++ As CEO of Heyman Associates, Jessamyn sets high standards for client work. She manages the overall success of the firm while also leading major national and global searches. After nearly a decade in New York, she built the firm's West Coast presence and has developed close relationships across varying industries coast-to-coast and is a sought-after advisor. Jessamyn's intellectual curiosity and passion for getting to know people allow her to lead searches to fill myriad executive-level roles in strategic communications, investor relations, marketing, and other specialties within those functions. She advises clients across sectors, with an emphasis on technology, health care, financial services, nonprofits, and higher education. She is also an active member of the Arthur W. Page Society, is on the board of the Public Affairs Council, and was named one of PRWeek's 2020 Women to Watch. Jessamyn developed a taste for public relations while still in college through internships at Abernathy MacGregor and Burson-Marsteller and knew she wanted to spend her career around people who build brands and protect their reputations. With two decades of experience in the function of communications, she's a credible counselor to clients and candidates who keeps a close watch on where these functions are heading. Jessamyn is a cum laude graduate of Bucknell University with a bachelor's degree in psychology and education. Having lived in Texas, Switzerland, New York, and California, she approaches work and life with a broad worldview. These days, she and her husband Nick, and the newest addition to their family – their daughter Grace – call California wine country home base. Her Papillons, Olivia and Marlowe, are very much enjoying life with a growing family. Kamyar Naficy is managing director of Alberin, a strategic communications consultancy for finance, technology and sustainability. With over 20 years of experience, Kamyar advises clients in the US, Europe and the Middle East on all aspects of corporate, financial and marketing communications. Prior to working at Alberin, Kamyar held senior communications positions at JP Morgan, London Stock Exchange Group and UniCredit. Earlier in his career, he worked in investment banking and management consulting. He holds a BA from the London School of Economics and a MPhil in Management Studies from Cambridge University. View Kamyar's LinkedIn profile. +++++++++++++++ LINKS Mentioned in this episode Heyman Associates: https://www.heymanassociates.com/ Research on the function: https://www.heymanassociates.com/_files/ugd/442ad7_1694e1ef3f1345a8940db9a8232f4e93.pdf Connect With IABC on social media https://twitter.com/iabc https://www.linkedin.com/company/iabc/ https://www.facebook.com/IABCWorld https://www.youtube.com/user/IABClive https://www.instagram.com/iabcgram/ Visit IABC Online https://www.iabc.com/ https://www.iabc.com/catalyst
Novelist John David Bethel was a speechwriter to Cabinet Secretaries at the Departments of Commerce and Education during the Bush 41 and 43 administrations. He also served as a press secretary and speechwriter to members of the U.S. Senate and House of Representatives. Additionally, David worked as a communications strategist for a number of national and international public relations firms, including Burson Marsteller and Cohn & Wolfe.He began his career in government and politics in 1972 as a speechwriter for the Legacy of Parks program in the Executive Office of the President in the Nixon Administration. He joined the staff of California Congressman Burt Talcott and later Nevada Senator Paul Laxalt as his Press Secretary and speechwriter. He helped craft the speech Senator Laxalt gave nominating Ronald Reagan to be President. David also wrote the lead article celebrating the second inauguration of President Reagan called We the People, An American Celebration.David also spent many years in the world of business as a writer in various capacities, writing books, speeches, opinion pieces and white papers for such companies as Monsanto, the Sheraton Corporation, UniRoyal as well as the Urban Land Institute, the American Forest and Paper Association, and others. David is an award-winning novelist whose books include Evil Town, Hotel Hell, Unheard Of, Holding Back the Dark and A Washington Trilogy. Recently, he published Mapping the Night, which I've read and can tell you is a terrifically exciting murder mystery thriller set in New York City and featuring characters more comfortable in the night than the day, with wonderful twists that include government intrigue. www.johndavidbethel.com
#182: Daniel Lamarre is Vice Chairman and former CEO of Cirque Du Soleil. As CEO he guided the organization through a period of astounding growth and then brought it back to life during the massive upheaval of the COVID-19 pandemic.When Daniel joined in 2001 as president of new ventures, Cirque Du Soleil had two thousand employees and seven shows in performance. Five years later he became chief executive and the company grew to five thousand employees and forty four shows around the world. At it's peak Cirque had annual sales of $1 billion, profit margins of twenty percent, and fifteen million people attending its shows per year.Daniel's strengths of using creativity, his laser like focus, building relationship, finding positive solutions, and exceptional negotiating skills enabled him to lead the organization to put together one of a kind shows such as Michale Jackson's “One” and the Beatle's “Love”, which was the only show ever agreed upon by the iconic group. Before Cirque Daniel worked with TVA Broadcast Group, NATIONAL Public Relations, and Burson Marsteller.In 2012 he collaborated on the creation of C2MTL Conference, a one-of-a-kind coming together of the creative and business elite of the world. It is a platform for exploring creative answers to commercial questions. In line with his belief that without creativity, there is no commerce.He has been honored with Doctorates from McGill University, and his alma mater the University of Ottawa.For more on Daniel and his book check out daniellamarre.ca as well as the links below. Enjoy the show!Book:https://www.amazon.com/Balancing-Acts-Unleashing-Power-Creativity/dp/1400223024
Join us as we talk to Arush Chopra & Megha Sabhlok, the Co-Founders of Just Herbs about their story. Arush Chopra is the co-founder and CEO of Just Herbs, while Megha Sabhlok serves as the co-founder and COO. Arush earned his bachelor's degree from St. Xavier's College before pursuing further studies at City University of London. He then gained valuable experience working with prominent organizations such as Financial Times, Bloomberg News, The Asian Banker, and Duxton Asset Management. In 2014, he co-founded Just Herbs, channeling his diverse expertise into the skincare industry. Megha holds a bachelor's degree from Sophia Girls' College, Mumbai, and an MSc in Management from Lancaster University. She previously worked with Burson-Marsteller and Tenon Group before co-founding Just Herbs, contributing her management and leadership skills to the brand's success.
For noen år tilbake kom jeg over en litt spennende kurstittel hos dagens gjest. Den gang het kurset: "Gi faen-kurs for flinke piker", men er senere døpt om til "Gi-faen-kurs for flinke piker og gutter". Tittelen var pirrende nok til at vi inviterte Catherine Lemaréchal inn til workshop med Leonda-nettverket og lærte mer om hvordan manøvrere godt i en krevende og hektisk lederhverdag.Og NÅ har Catherine kommet til HR-podden, for å lære deg noen kjekke effektivitets-hacks og livsnytertricks, og ikke minst fortelle litt om hva som går så inderlig galt som gjør at vi føler oss både overveldet og ekstremt slitne til tider. Her er de gode rådene for en bedre hverdag, med aktuelle tips og konkrete øvelser til deg som trenger å bli litt mindre perfeksjonist og litt mer livsnyter.RIKTIG GOD PÅSKE til alle HR-poddens lyttere! ---------------Catherine Lemaréchal er rådgiver og coach innen kommunikasjon, merkevarebygging og tidsmestring. Catherine Lemaréchal driver eget selskap, Ticato AS og brenner for å hjelpe folk med å få til mer enn det de tror at de kan.Hun holder foredrag, kurs, og workshops i presentasjonsteknikk, merkevarebygging, selvledelse og samspill, møteledelse, relasjons- og nettverksbygging samt tidsmestring. Hun får tilbakemeldinger på at hun er inspirerende, tydelig, får folk med, og gir konkrete verktøy som kan brukes med én gang.Catherine har tidligere arbeidet bl.a. i Geelmuyden Kiese og Burson-Marsteller. Hun er utdannet innen markedsføring, kommunikasjon og ledelse gjennom Dale Carnegie, er NLP Certified Coach, og sertifisert i flere av FranklinCoveys programmer.
Charlie Greene is the Co-Founder and CEO of Remento, an early-stage venture that helps people discover, document, and more deeply appreciate their family story in a new way. Before Remento, Charlie held a variety of media and storytelling roles, including as a speechwriter in the Obama Administration and Public Affairs Director at 21st Century Fox. Previously, Charlie was a consultant with Burson-Marsteller's crisis communications team and held multiple roles at NBC News. Charlie received a BA in Political Science from Brown University and an MBA from Harvard Business School. I'm so excited to have Charilie Greene on the podcast! Join us to learn more about his business and capturing your family story in written form on episode 102 of the podcast! Resources: The Meeting Place Membership Rock The Reels 1:1 Coaching Free Client Welcome Guide Additional Trainings and Resources Connect with Brittni: Follow me on the Gram - @brittni.schroeder Join my Facebook Group Visit my website Subscribe to my Youtube You can find the complete show notes here:
Jacki and Lyle are joined this week by the brilliant Amanda Proscia. Amanda is the COO and Founder of Lightspeed Marketing & PR, a New York City-based agency focused on promoting innovation in areas like healthcare, financial services and consumer electronics. Before starting Lightspeed in 2013, she worked in a variety of other agencies and businesses, including American Express, Burson-Marsteller, and Interbrand. Her incredible level of experience and expertise in the industry has, perhaps understandably, led to Amanda fielding thousands of questions about public relations throughout your career. Amanda is also the published author of PR Confidential: Unlocking the Secrets to Creating a Powerful Public Image, a brilliantly entertaining and insightful look at exactly what PR is. In an incredibly informative episode, Amanda outlines why she decided to write the book, and why structuring it in a 'Dear Abby' style was crucial to making the book the book as educational and fun for professionals as possible. Amanda and Jacki both agree that often the problem for businesses is that they don't understand fully what PR is, while Lyle goes further and argues that by the time they know what it is, they're not altogether ready to engage with the PRs themselves! Amanda finishes the episode by telling you where you can access PR Confidential, including where you can get it for free on the Lightspeed PR website, before Lyle offers up his services for the audiobook which will be released early next year!For access to a free download of PR Confidential, and for more more about Lightspeed PR, head to: https://lightspeedpr.com/Artwork by Daff KjellströmMusic by Lyle FultonGet in touch via lyle@dimoso.com or info@dimoso.comMore information at www.dimoso.com and www.therestispr.comFollow us on Twitter - @TheRestIsPR Hosted on Acast. See acast.com/privacy for more information.
Interested in the public relations and communications aspect of a global marketing career? Have a listen as Claudia Gioia, a powerhouse in the mar-comms field across Latin America, shares how advanced tech and data-driven insights and analytics have revolutionized the industry. Artificial intelligence, location-based targeting, and augmented reality — together with a thorough understanding of analytics — help practitioners better understand consumer behaviors and hit their KPIs so much faster than even a few years ago. In addition to data analytics, solid strategic thinking and impeccable communications skills are critical to international business success. Is it coincidence that these skills are also key to rising to the C-suite? Perhaps not. About Our Guest Claudia Gioia is multiple award-winning communications professional. She is the co-founder and managing partner of Perceptual Advisors, a full stack marketing and communications firm focused on founders, funders, entrepreneurs and disruptors. Throughout her career, she has held positions as president and CEO at Hill+ Knowlton LATAM and Caribbean; SVP of Americas at LLYC; and country manager of Latin America Technology Practices at Burson-Marsteller (currently BCW). Claudia has led international client work for Nestle, Ford Motors, Intel, Walgreens Boots Alliance, AT&T, Facebook, Allergan, Pfizer, Medtronic, HP, Unilever, Qualcomm, Sony, Accenture and FedEx, among others. She also advised on country branding, reporting directly to several regional and national mandataries. Among Claudia's accolades, she was recognized among the global top 100 most influential people by PR Week and won the iconic Gold Stevie Award for best executive of the year in Latin America. She holds a BA in Education and Psychology and is certified by the Yale University Management School and the Chinese School of Business (CKGSB) in global digital branding, by the University of Virginia in digital transformation, and by the Wharton School in entrepreneurship. About the Global Careers Podcast Series This podcast presents inspiring stories from seasoned professionals who have embraced a global role and reaped the benefits. We offer practical advice and insider tips across a broad swath of industries and fields around the world about what it is like to work globally. If you love adventure and thrive on taking risks and operating outside your comfort zone, join us as we explore the ins and outs of pursuing an international career! About GW-CIBER The George Washington University Center for International Business Education and Research (GW-CIBER) promotes the nation's capacity for international understanding and economic enterprise related to the theme of Institutions, Resilient Globalization and Sustainable Competitiveness.
In this episode of Tech Trek, Amir interviews Charlie Greene, the co-founder, and CEO of Rimento. This mobile app allows users to collect and enrich their family's most treasured stories and memories. Charlie talks about his journey of chasing his passion and turning it into a business. He shares details about Rimento's science-backed framework for uncovering stories and how it provides the tools to record, organize, and share memories with loved ones. Charlie also discusses his responsibilities as CEO, including fundraising, finance, strategy, marketing, and partnerships. Overall, this episode offers insight into the intersection of personal interests and business growth. Notes: [00:02:31] Finding purpose through storytelling. [00:03:42] Importance of home video footage. [00:08:43] Career pivots and Steve Jobs. [00:12:06] Solving the problem of legacy. [00:14:11] Starting a Business. Just Start! [00:17:30] Building without code. [00:20:41] Importance of storytelling. [00:23:47] Contact Information. Guest: Charlie is the Co-Founder and CEO of Remento, an early-stage venture making it easier than ever to collect and enrich your family's most treasured memories. Before founding Remento, Charlie held a variety of media and storytelling roles, including as a speechwriter in the Obama Administration and Public Affairs Director at 21st Century Fox. Previously, Charlie was a consultant with Burson-Marsteller's crisis communications team and held multiple roles at NBC News. Charlie received a BA in Political Science from Brown University and an MBA from Harvard Business School. https://www.linkedin.com/in/charlie-greene-2b649b23/ https://twitter.com/greenechar --- Thank you so much for checking out this episode of The Tech Trek, and we would appreciate it if you would take a minute to rate and review us on your favorite podcast player. Want to learn more about us? Head over at https://www.elevano.com Have questions or want to cover specific topics with our future guests?
Welcome to the PRmoment Podcast.Welcome to the latest PRmoment Podcast with me Ben Smith. Today we're catching up with David Hart. David has had over 20 years of experience working in corporate affairs - both in-house at the likes of Coca-Cola and SAB Miller and agency side at Fleishman Hillard and Burson Marsteller (now BCW.)Before Christmas, I saw him posting about the lessons he wished he'd told his younger corporate affairs self and so we invited him onto the show to talk in more detail about his nine lessons of corporate affairs.Before we start do check out our latest free-to-attend webinar The intersection of PR and SEO 2023.Thanks as ever to the PRmoment Podcast sponsors The PRCA. Here is a summary of what David and I discussed:2 mins Why did David decide to write his 9 lessons of corporate affairs?5 mins Lesson 1: Be bold, creative, take risks and help to sell“When done right the power of comms is massive…it surprises me when some organisations don't want to communicate”8.30 mins Lesson 2: Be confident and bring your sixth sense of “perspective” to a crisis11 mins Lesson 3: Make your job sustainable by understating the detail of ESG14.30 mins Lesson 4: Don't just be a story writer“The worst view of any business is the view from the window of the headquarters”“Don't just focus on the leaders…everyone within the business has a story to tell”18 mins Lesson 5: Stop the press release21 mins Lesson 6: Be like Jack Reacher - hope for the best; prepare for the worst!“You're going to have a lot of difficult conversations with a lot of senior people”“It's about making sure the team is prepared (for a crisis)”“There are 2 important pages in any crisis manual…”26 mins Lesson 7: It's an exciting time to work in Corporate Affairs - enjoy it“I'm convinced more corporate affairs and communications professions… will in the future be CEOs - the ability to talk, the ability to engage, the ability to open and to lead discussions around business-critical issues are vitally important to that (the CEO) role“30 mins Lesson 8: Give yourself a break“It (the corporate affairs role) can take over your life”33 mins Lesson 9: Embrace change“You want to be ahead of the innovation curve”
Season 11 starts with Dick Grove, CEO and founder of INK Inc. Public Relations, which bills itself as “PR without the BS.” In 1997, the Kansas City-based Grove launched INK, notable for being one of the first to utilize a remote PR team (CNN profiled him at the time) and a unique “Pay for Performance” client model – both of which continue today. Over his 50+ year career, Dick has managed business and consumer communications from financial and investment relations, high-tech campaigns and products, crisis management, and the often turbulent entertainment world. He's served in the MarCom C-Suite with companies like Itel Corporation, GE Capital, and IT&T as well as a V.P. with industry powerhouse Burson-Marsteller. Last year, Grove released his first book, “It's the Media, Stupid: PR without the BS.” In it, he sheds light on the PR industry for publicists, entrepreneurs, and the general public seeking an insider's look in to the industry. Today, Dick shares his thoughts about the state of the industry, the history of his company, and some great tidbits, including Why he won't work with celebrities or politicians Why he is allergic to charging hourly fees Why simplistic things are often the most difficult Why he wrote his book Connect with Dick Grove: Buy the Book here. Website: www.inkincpr.com Twitter: https://twitter.com/inkincpr Facebook: https://www.facebook.com/INKincPR/ YouTube: https://www.youtube.com/inkincpr Instagram: https://www.instagram.com/inkincpr/ LinkedIn (Personal) https://www.linkedin.com/in/dickgrove/ Get your very own PR After Hours T-shirt! It's a new year and a new season of PR After Hours! Show your love for this acclaimed podcast with new gear! Click here. Get Alex's book, THE PODCAST OPTION: https://amzn.to/3gOCYLj NOW IN PAPERBACK! Listen to our entire library of episodes and more on our website: PRAfterHours.com. Announcer: Mary McKenna. PR After Hours theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects. This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission. As an Amazon Associate, we earn a small commission on some of our Amazon links. --- Send in a voice message: https://anchor.fm/alex-greenwood1/message
The United Arab Emirates is one of the most dynamic places on the planet according to Brian Lott, who has lived there for more than ten years. He shares how the country's globalization strategy has inspired broad industry expansion beyond hydrocarbons into renewable energy, technology, hospitality and tourism in a place where expats are the majority. About Our Guest Brian Lott is the chief communications officer of Mubadala Investment Company, responsible for stewardship of the Mubadala brand and management of the group's corporate communications requirements. Brian has worked in the communications industry for over 30 years, beginning his career in Washington, D.C., where he served as chief of staff, spokesman and campaign manager for two members of Congress. Before joining Mubadala in 2009, Brian worked at global public relations firm Burson-Marsteller for ten years, where he provided strategic guidance to the firm's public affairs, corporate and technology clients. He is a board member of the Arthur W. Page Society and the Institute for Public Relations. About the Global Careers Podcast Series This podcast presents inspiring stories from seasoned professionals who have embraced a global role and reaped the benefits. We offer practical advice and insider tips across a broad swath of industries and fields around the world about what it is like to work globally. If you love adventure and thrive on taking risks and operating outside your comfort zone, join us as we explore the ins and outs of pursuing an international career! About GW-CIBER The George Washington University Center for International Business Education and Research (GW-CIBER) promotes the nation's capacity for international understanding and economic enterprise related to the theme of Institutions, Resilient Globalization and Sustainable Competitiveness.
About the Podcast The Stevens Group has been presenting the PR Masters Series Podcast for more than two years now. This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession. Today's special guest is Jeffrey Sharlach, Founder and Chairman of JeffreyGroup About Our Guest Jeffrey Sharlach is Chairman of JeffreyGroup, the Latin America public relations, marketing communications and public affairs agency he founded in 1993. Prior to moving to Miami to launch JeffreyGroup in 1993, Jeffrey held senior management positions during a 15-year career in New York at top international agencies. He was Executive Vice President for International Operations at the Rowland Worldwide division of Saatchi & Saatchi, Vice President and Client Service Manager for Burson-Marsteller, and Vice President and Worldwide Creative Director for Carl Byoir & Associates. Trained as both a journalist (B.S.J., Northwestern) and an attorney (J.D., New York University) Jeffrey has developed and managed marketing and communications programs for global clients throughout the Americas, Europe and Asia. Since 2007 he has also been an Adjunct Associate Professor of Management Communication teaching in the MBA program at the New York University Stern School of Business specializing in corporate communication. About JeffreyGroup JeffreyGroup is the leading marketing, corporate communications, and public affairs consulting firm in Latin America, with a successful 30-yeartrack record advising multinational companies across a broad range of industry sectors. With more than 330 employees, JeffreyGroup has offices in Mexico City, Brasília, Rio de Janeiro, São Paulo, and Buenos Aires, supported by a network of local agency partners across the region. JeffreyGroup is proud to serve some of the world's largest companies and best-known brands, including Airbus, Amazon, American Airlines, BlackRock, BMW, Citi, Marriott International, Mastercard, PepsiCo, Salesforce, and Walt Disney World Resorts, among others. In 2022, the firm was acquired by WPP. For further information visit www.jeffreygroup.com.
About the Podcast The Stevens Group has been presenting the PR Masters Series Podcast for more than two years now. This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession. Today's special guest is Jeffrey Sharlach, Founder and Chairman of JeffreyGroup About Our Guest Jeffrey Sharlach is Chairman of JeffreyGroup, the Latin America public relations, marketing communications and public affairs agency he founded in 1993. Prior to moving to Miami to launch JeffreyGroup in 1993, Jeffrey held senior management positions during a 15-year career in New York at top international agencies. He was Executive Vice President for International Operations at the Rowland Worldwide division of Saatchi & Saatchi, Vice President and Client Service Manager for Burson-Marsteller, and Vice President and Worldwide Creative Director for Carl Byoir & Associates. Trained as both a journalist (B.S.J., Northwestern) and an attorney (J.D., New York University) Jeffrey has developed and managed marketing and communications programs for global clients throughout the Americas, Europe and Asia. Since 2007 he has also been an Adjunct Associate Professor of Management Communication teaching in the MBA program at the New York University Stern School of Business specializing in corporate communication. About JeffreyGroup JeffreyGroup is the leading marketing, corporate communications, and public affairs consulting firm in Latin America, with a successful 30-yeartrack record advising multinational companies across a broad range of industry sectors. With more than 330 employees, JeffreyGroup has offices in Mexico City, Brasília, Rio de Janeiro, São Paulo, and Buenos Aires, supported by a network of local agency partners across the region. JeffreyGroup is proud to serve some of the world's largest companies and best-known brands, including Airbus, Amazon, American Airlines, BlackRock, BMW, Citi, Marriott International, Mastercard, PepsiCo, Salesforce, and Walt Disney World Resorts, among others. In 2022, the firm was acquired by WPP. For further information visit www.jeffreygroup.com.
We are more powerful if we work together despite our differences. Leadership is about fostering equity and inclusion, not dominance and power at the expense of others. A leader can unify a diverse workforce into a single, powerful and thriving organization by practicing better leadership and becoming the team's force multiplier. In this episode of Fifth Dimensional Leadership, I interview Bonita Stewart and Jacqueline Adams, authors of A Blessing: Women of Color Teaming Up to Lead, Empower and Thrive. In our conversation, Bonita and Jackie talk about empowering people of color in the workforce and improving leadership through authenticity, innovation, and inclusion. Bonita C. Stewart joined Google in 2006. Her career spans three decades leading multi-billion dollar operations, accelerating the adoption of digital technology and driving business transformation for large corporations in the computer, automotive and technology fields. Currently, Bonita is the Board Partner for Gradient Ventures, Google's venture fund focused on early-stage AI companies. Previously, she served as VP of Global Partnerships, overseeing the largest U.S. publishers across media/entertainment, news/publishing, mobile apps, search, and commerce. Widely hailed for her leadership, in 2014, Crain's named her a Woman to Watch in Tech. Jacqueline Adams launched a second career as a communications strategist after more than two decades as an Emmy Award-winning CBS News correspondent and was the first female African American White House Correspondent for the network. Through her boutique consulting firm, J Adams: Strategic Communications, LLC, she counsels various corporate and non-profit clients. She has had multi-year engagements with the global communications strategy firm Burson-Marsteller and the Ford Foundation. She serves as a senior advisor to the new payment platform for publishers, NICKLPass, and she has a major role in the training program for rising star managers of color, The Diverse Future. Things you will also learn in this episode: Why “Generational Diversity” is so essential now What “The Great Migration 2.0” means What it means to move from “IQ to EQ to CQ” How the “Force Multiplier Effect” enriches our workforce What it means to be an “Only” Quotes: Bonita Stewart: “Everyone deserves a great manager, no exceptions! And women of color deserve camaraderie.” “Companies need leaders who are good with people, now more than ever.” “We're bringing data to this conversation because we know there's a level of innovation that women of color can bring to the workplace that's just been hidden or undervalued.” Jackie Adams: “A force multiplier improves the ability of an entity to achieve its goals and to exceed expectations.” “We not only have to talk to ourselves and team up but also engage our allies.” “Look for possibilities. Look for promise, not perfection.” “We are driving for progress, and the managers have a choice to transform or lag behind, but those who transform will eventually see increases in profitability and productivity.” Resources Follow Bonita Stewart on Social Media Bonita on LinkedIn Bonita on Twitter Follow Jacqueline Adams on Social Media Jackie on LinkedIn Other Resources A Blessing: Women of Color Teaming Up to Lead, Empower and Thrive Lead, Empower, Thrive Website His Name Is George Floyd: One Man's Life and the Struggle for Racial Justice, by Toluse Olorunnipa and Robert Samuels Milken Center for Advancing the American Dream
Welcome to the PRmoment Podcast.This week we're chatting to Rebecca Grant, UK CEO, BCW Global. Rebecca has one of the biggest jobs in UK PR. She heads up a team of over 200 people at BCW's London office and she led the Cohn & Wolfe London operation through the merger with Burson Masteller to a period of significant growth for what was already a big PR and comms operation.Rebecca joined BCW in 2011, previously she worked for Weber Shandwick and The Red Consultancy. She was appointed UK CEO on 2016.And do check out the home page of PRmoment for our latest webinars, including PR Analytics, LinkedIn as a B2B Marketing Channel and The intersection of Data, Insight and PR Planning.Finally, thanks to our PRmoment Podcast sponsors, The PRCA.Here is a summary of what Rebecca and PRmoment founder Ben Smith discussed:3 mins Rebecca on what it's like running a PR team of over 200 people.5 mins Rebecca reflects on how PR has changed so much in a relatively short period of time6 mins Rebecca's personal story is an interesting one. Her grandmother moved to the UK as a refugee from Zanzibar - so she is living proof of the moral and economic benefits of welcoming refugees into the UK.10 mins I put it to Rebecca that she's got the second biggest PR agency job in the UK!11 mins What is Rebecca most proud of during her time as UK CEO of BCW?14 mins How has the type of work that BCW has changed in the last couple of years?“When I started this job (in 2018) the briefs and client problems were contained at a practice level, so you'd have a consumer brief and a corporate brief or a healthcare brief, the client work we're doing now isn't confined by those silos, it's about a business challenge.”“As a PR agency, you have a very different perspective on your client's business than many of your competitors within the marketing (consultancy) world.”16 mins WPP's PR Division grew by 27.4% in Q1 2022 - how did the UK bit of BCW fair?18 mins Has the cost of living crisis impacted the PR agency market yet?19.30 mins It's been a full-on couple of years at BCW - they had the merger of Burson Marsteller and Cohn & Wolfe and then Covid. What's the shape of the business at the moment? Is the bulk of the revenue still in corporate and healthcare?22 mins What type of consumer work is coming out of BCW London?24 mins BCW has just moved into WPP's office in Bankside - does Rebecca worry that it will be an increasing challenge to retain the BCW brands and culture in a multi-firm office?25 mins A discussion of how multi-disciplinary, multi-agency teams within a holding group can work together.
Working around the world as an international consultant sounds like a dream job for many, and in this episode Ramiro Prudencio discusses his good fortune and work ethic while sharing his experiences and encouraging listeners to pursue a global track early on in their careers. He describes how environmental, social, and (corporate) governance, or ESG, has evolved and the important role that ethical communication plays in helping organizations become a force for good. He also shares why job seekers should take a close look into a prospective employer's commitment to ESG and sustainability. About Our Guest Ramiro Prudencio leads McKinsey & Company's global communications team to build McKinsey's reputation and engagement with clients, the business community, media, civil society and other stakeholders, as well as a broader understanding of the firm's values, services, and activities. Prior to joining McKinsey, Ramiro held senior leadership positions across the US, Latin America, and Europe (EMEA) at BCW (formerly Burson-Marsteller), a global public relations and public affairs consultancy. He is fluent in Portuguese in addition to his native Spanish and English. About the Global Careers Podcast Series This podcast presents inspiring stories from seasoned professionals who have embraced a global role and reaped the benefits. We offer practical advice and insider tips across a broad swath of industries and fields around the world about what it is like to work globally. If you love adventure and thrive on taking risks and operating outside your comfort zone, join us as we explore the ins and outs of pursuing an international career! About GW-CIBER The George Washington University Center for International Business Education and Research (GW-CIBER) promotes the nation's capacity for international understanding and economic enterprise related to the theme of Institutions, Inclusive Globalization and U.S. Competitiveness.
Nuestra siguiente #historiaquecontar es la de Isaac Nahón Serfaty quien nació en Tánger (Marruecos) el 23 de febrero de 1962. Sus padres Jacob Nahón Z"L y Ruth Serfaty nacieron y crecieron en Tetuán, Marruecos, bajo el Protectorado Español, una situación semicolonial de un Marruecos dividido entre España (al norte) y Francia (al sur) que duró hasta 1956, cuando el país del Magreb logró su independencia. En julio de 1968 emigró con sus padres y hermana Simy a Venezuela. Llegaron en el barco Virginia Churruca a La Guaira. Venían en el viaje sus abuelos maternos Salomón Serfaty Z"L y Sara Laredo Z"L (ver foto de ese día tomada por Jaime Serfaty Z"L desde el muelle). Trabajó como periodista en varios medios de comunicación, incluyendo el semanario Nuevo Mundo Israelita, del que fue director. En 2010 su ensayo Actualidad del mito de la Independencia: en búsqueda de sentido en la Babel fragmentada obtuvo el primer premio Banesco - La Independencia de Venezuela 200 años después. En 2016 publicó la novela con sabor sefardí La conjura del esplendor, que escribió a cuatro manos con Meir Magar, nombre de pluma de Meyer Magarici. En 2017 recogió en su libro Escritos familiares una serie de textos autobiográficos y de reflexiones sobre la identidad judía. Es Licenciado en Comunicación Social egresado de la Universidad Católica Andrés Bello, con maestría (M.Sc) y doctorado en ciencias de la comunicación de la Universidad de Montreal (Canadá). Estudia la llamada “comunicación sensible”, para analizar el papel de los sentidos en nuestra forma de comprender el mundo e interactuar con otros seres. En su libro Strategic Communication and Deformative Transparency. Persuasion in Politics, Propaganda, and Public Health (Routledge, 2019) estudia el fenómeno de la transparencia grotesca en la política, la propaganda terrorista y la salud pública. Fue Director de la Práctica de Salud para Latinoamérica en Burson-Marsteller en Miami, Florida. También fue Director de la Escuela de Comunicación Social de la UCAB. Actualmente es Associate Professor en el Departamento de Comunicación de la Universidad de Ottawa. Es vice-presidente de la Asociación Sefardí de Ottawa. --- Support this podcast: https://anchor.fm/tamara-kassab/support
Liliana Esposito is the Chief Corporate Affairs & Sustainability Officer at The Wendy's Company where she guides public affairs and communications to build and protect the company's reputation. Liliana has spent nearly 15 years leading communications for consumer packaged goods, beverage and restaurant brands, with stints at Burson-Marsteller, Mars, and Dean Foods. Wendy's is one of the most notoriously funny brands on social media and also one of the boldest. It is an example of a brand that executes many firsts, with cutting edge campaigns and stunts that have never been done before. In this conversation, we discussed Liliana's experience during the pandemic, her approach to DE&I, and how Wendy's is able to keep its winning edge in the social media ecosystem. Feel free to listen to the entire conversation on Lippe Taylor's Frictionless Marketing Podcast below. Here are some key takeaways from this conversation with Liliana. Be inspired, but be yourself. When it comes to Wendy's, the brand's constant innovations and fresh thinking--coupled with its funny and often sassy humor--makes it an extremely unique voice. Liliana is often asked by other brand executives how their brand can be more like Wendy's, to which she often replies, “Don't.” Instead of attempting to replicate a brand's presence, Liliana recommends that brands find their own voice by determining what they can bring to the community. Communal listening is a key element of this. Don't kill creativity with ROI. One of Wendy's traditions is Roast Day, in which they publicly roast a slew of other brands, resulting in hilarious Twitter banter. This is a very unique stunt that Wendy's has become known for, but Liliana speaks to how it's not designed just to sell more chicken nuggets. The point is, things like this help the brand build a following and remain top-of-mind, which naturally leads to better business results. Transparency is key during uncertain times, as is community. Throughout the course of the pandemic, companies universally had to take a deeper dive into their internal communications approach and Wendy's was no different. Liliana claimed that among employees and key stakeholders there was a craving for both up-to-date information and a connection with the Company. As a result, she streamlined communication protocols in favor of real-time conversations which enabled the company to thrive during these uncertain times. Internal comms approaches are being completely rebooted, and for good reason. It's time to throw out the rule books and speak with your people and stakeholders in real time. Thanks for listening, don't forget to subscribe! ----- Produced by https://podcastlaunch.pro (Simpler Media)
Wie lebt, denkt und arbeitet einer der kreativsten Agentur-Köpfe in Deutschland? Mirko Kaminski ist bekannt für neue Wege, für den Sprung ins kalte Ostseewasser und für ständige Weiterentwicklung. Woher nimmt man so viel Kreativität und wie wichtig ist sie für uns alle, die wir in und für Unternehmen und Organisationen kommunizieren? Ein Podcast über große Ruhe auf Fehmarn und große Ideen in Dauerschleife. Diese Fragen beantwortet der Podcast: Wo liegt die Inspiration? Wie füttert man Kultur? Warum ist Kreativität der Türöffner jeder Botschaft? Mirko Kaminski ist Gründer und Geschäftsführer der Hamburger Kreativagentur Achtung! Der studierte Politologe arbeitete als freier Mitarbeiter für mehrere Tageszeitungen sowie als Hörfunk-Redakteur und Morningshow-Producer bei R.SH in Kiel. Er war Berater bei Burson-Marsteller und externer Kommunikator für Citicorp/Citibank. Privat schaltet er auf Fehmarn ab, gerne auch beim Angeln.
This week on Coffee Break, PRWeek editorial director Steve Barrett is joined by Thomas Gensemer, chief strategy officer at Public Policy Holding Company.PPHC is a bipartisan full-service U.S. government affairs business with five operating companies that was admitted to the AIM market of the London Stock Exchange in mid-December with a market capitalization of $146.1. It will principally use money raised to grow the business through M&A. Its revenue comes one-third from public affairs and two-thirds from lobbying.Gensemer founded Democratic-leaning Blue State Digital back in the day before selling it to WPP in 2011. He then moved to the holding company's PR firm Burson-Marsteller.In the Coffee Break interview he talks about the growth of PPHC, its plans in 2022, the difference between public affairs/public relations and lobbying and how digital communication has changed since his days at Blue State.Coffee Break topics:- Intro to Public Policy Holding Company.- Going public on the London Stock Exchange.- The work Gensemer does.- How much work was lobbying at your previous company?- Difference between lobbying and PR.- The perception of lobbying and the benefits of ethical lobbying.- Going from a base of clients that were majority democratic to now bipartisan, and how digital communication has changed since his time at Blue State.- Plans for 2022.
Today's conversation with my good friend Yasmin Halima is truly a unique one. Yasmin is an award-winning global health executive who has mobilized partnerships that have shifted government policy, shaped clinical research and expanded treatment and prevention options for patients. She has worked with the Gates Foundation, the Global Campaign for Microbicides, global PR agency Burson-Marsteller, and Right to Care in South Africa, and she has chaired congressional briefings and served on the boards of AIDS advocacy coalitions. With over two decades in global health, Yasmin has impacted health regulations and standards in countries across the world. From her childhood in Gujarat, India, to growing up in the heart of industrial England, and later moving the U.S. to expand her education and make a bigger impact, Yasmin's fierce independence has focused on creating opportunities for women of color. She co-founded the Yasmin Leadership Academy with her daughter, Dr. Seema Yasmin, a physician, professor, and journalist. The Yasmin Leadership Academy nurtures future women leaders and challenges gendered attributes of power and leadership.Yasmin's story truly tells the power of one person choosing to live with courage and use her voice—which opens doors not only for herself and her own daughter, but for people around the world.Learn more here:The Yasmin Leadership AcademySeema YasminQ&A with mother and daughterHow can you use the voice you have to live with more soul? Let me know on IG @coach_chrisrodriguez. For all episodes and info about my coaching program, visit me at www.coachchrisrodriguez.com.Be sure to subscribe and leave a review on your favorite podcast platform!
The InPursuit Podcast: Insights from the Education & Workplace Lifecycles
It is not everyday that you engage with a person for the first time and realize you hold nearly identical shared values. It not only leads to great conversation but meaningful connection. Join me on that discovery in this week's episode with Michael Glazer. Michael Glazer is a leadership coach, organizational development consultant and corporate trainer whose client work spans 15 countries across four continents. He speaks English and Japanese and has worked with leaders at companies including Johnson & Johnson, Bayer, Dyson, Mitsubishi and Hitachi. Michael has also guest lectured at Kyoto University and at the United States Air Force Academy. Michael's coaching focuses on working with next-generation senior leaders in Japan and Asia-Pacific. He has led leadership and coaching skills workshops for thousands of Fortune 500 professionals in the healthcare, IT, manufacturing, luxury brand, automotive, financial services, CPG and trading industries. People First is his mantra. It guides how he collaborates with others to help them create their own paths to success and growth – and to inspire them to help others to grow and succeed. Michael has broad experiences as a commercial and global functional head at leading firms including Morgan Stanley, public relations firm Burson-Marsteller (now BCW) and Dell. Michael earned a BA from the University of North Carolina, an MA from the University of Colorado and an external coaching certificate from the Teachers College Columbia University (C3P). He is a Coach AcceleratorTM Enhanced Practitioner and was trained by the former global head of executive coaching at Google. Michael holds Saville Consulting and Lumina Practitioner accreditations, and he is a Ken Blanchard Companies certified trainer in SLII and Leading People Through Change. Michael is also an active member of the American Chamber of Commerce in Japan. Conversation References: NYT Article on Languishing by Adam Grant: https://www.nytimes.com/2021/04/19/well/mind/covid-mental-health-languishing.html Contact him at: https://www.linkedin.com/in/learningpro/ https://www.peoplefocusconsulting.com/en/ https://glazercoaching.com/podcast/ --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
There's a demographic that a lot of people don't know exists. That demographic is gentlemen in the inner city who are extremely intelligent, have high grades, have massive potential, want to go to college, and be super successful.Two issues are standing in the way of this demographic achieving that success. The first issue is that they don't have access to the community that will help them become that successful. And because they don't have access to that community, they also don't have access to those powerful first experiences; the second issue.A powerful first experience is doing something you'd never thought you would do for the first time in a place that you never thought you would be in for the first time.Kenneth Chabert knows firsthand how much power first experiences have.Kenneth has a passion for communicating big ideas in very little time through the use of conversational intelligence and authentic storytelling.While working at Alex and Ani, he was known as the Prezi Master, one of only twenty-five experts in the world in Prezi. After starting a consulting practice, Kenneth worked with companies such as Trek Bikes, Amgen, Amica, and Burson-Marsteller in presentation design and authentic storytelling.In 2016, Kenneth founded the Gentlemen's Retreat, which teaches inner-city youth the art of being gentlemen through the use of emotional and conversational intelligence. They experience anything and everything a Gentlemen does - from staying in mansions to eating at some of the nicest restaurants, and are led through powerful workshops that enable them to get into top colleges and universities around the country such as Brown, Cornell, and Wake Forest University. The program has recently expanded into Montana where Kenneth curated Powerful First Experiences that give the Gentlemen experiential learning opportunities while expanding their networks.Kenneth coined the term "Powerful First Experiences." These types of experiences help people develop new levels of confidence and understanding of themselves and bridges the gap between people from different environments because PFEs lead to building empathy, better storytelling, creating larger and more diverse networks, and fostering a larger view of the world.Kenneth speaks around the world about powerful first experiences. He was featured as one of the Brave ones at Leadercast, was a TED Resident during Spring 2019, spoke at HATCH, and was a presenter at Kinnernet, and is part of the Nexus Global community.In this episode, Kenneth unpacks the model of the Gentlemen's Retreat and how impactful it is for all involved.Listen to this episode and learn about:Struggling with hearing praise (4:22)Kenneth giving credit and thanks to all of his Gentlemen (G's) (5:57)How to paint a compelling story (9:52)What the Gentlemen's Retreat is all about (14:51)Being a great partner for the Gentlemen's Retreat (20:19)How Kenneth sustains and grows the Gentlemen's Retreat (25:49)What's next for Kenneth and the G's (35:19)LinksConnect with Kenneth on LinkedIn - https://www.linkedin.com/in/kchabert/The Gentlemen's Retreat - https://www.gentlemensretreat.org
JOSE ANTONIO TIJERINO is president and CEO of the Hispanic Heritage Foundation is a national nonprofit focused on education, workforce, social impact, and culture through innovation and leadership. As a proud immigrant from Nicaragua, who currently resides in Washington, DC. Tijerino's blogs and media presence have made him a national voice on various issues including diversity, immigration, creativity and youth empowerment. He earned a BS degree from the University of Maryland's school of journalism, and was honored with a Doctorate of Humane Letters from The Chicago School. HHF under Tijerino's leadership is recognized as a creative, agile, impact-focused organization recognized by The White House, US Congress, Fortune 500 companies, other nonprofits and the Government of Mexico. Tijerino also serves as executive producer of the Hispanic Heritage Awards at the Kennedy Center, which are broadcast on PBS. Tijerino also founded the LOFT (Latinos On Fast Track) Institute. Prior to HHF, Tijerino was an executive at Fannie Mae Foundation, Nike, Burson Marsteller, and Cohn & Wolfe. Tijerino has been honored with the Ohtli Award, Lifetime Achievement Award by National PTA, Vision Award by Silicon Valley Latino Leadership, MALDEF Award for Human Rights, Community Service Award from Telemundo, Civilian Impact Award by US Army, Brillante Award by National Society of Hispanic MBAs, Digital Hero Award by MMTC, among others. Tijerino has served on various boards and committees inlcuding Harvard's Latino Leadership Initiative at Harvard's Kennedy School, University of Maryland's Smith School of Business, University System of Maryland Foundation, Hispanic Technology and Telecommunications Partnership, National Girls Collaborative, Games for Change, KID Museum, and Nielsen's Latino Advisory Counsel, among others. As a proud immigrant from Nicaragua, Tijerino help found the Hispanic Leaders Alliance with the NFL, the American Project, #WeDreamAmerica campaign, #Masks4Farmworkers which provided nearly 2 million masks for farmworkers during pandemic, READ (Refugee Education And Development), DREAM LEAD Institute for DACA recipients, and helped produce the Oyeme! Project with Imagination Stage. He was recognized by FWD.US for his work with migrant families on the border, and is a Salinas Fellow at Aspen Institute.
Our guest this week on the Absolutely Write podcast is Ashish Babu - Chief Marketing Officer at Tata Consultancy Services (TCS). He leads TCS' brand, communications, sponsorship, deal support and performance marketing for the UK & Europe region. He has worked at TCS for over 14 years in various marketing and communications roles and has developed campaigns that have won more than 44 awards globally. Last year, Ashish was named among the top 25 Innovators in the EMEA region by Provoke Media. This award recognizes individuals who have elevated and evolved engagement and influence, driving change in an era of disruption. Prior to joining TCS, Ashish headed communications for Tata Sky and held leadership roles with global agencies Weber Shandwick, Burson-Marsteller and MSL. Ashish enjoys playing Padel tennis, Cricket and exploring the Dutch countryside on his gravel bike. Aditi analyses Ashish's handwriting and describes him as someone who is independent in thought & action. Ashish talks about the skill to adapt and survive as a child turned him into a fearless and successful leader. He shares 3 important life lessons we must keep in mind. Tune in.
How do you make decisions that lead to a successful, fulfilling career? Celia Berk, HR consultant at Inspire Human Resources, shares her personal stories, wisdom and insights on from her own career -- including stints in senior executive HR roles at WPP, J. Walter Thompson Worldwide, Young & Rubicam Group, Burson-Marsteller and Reuters -- about spotting good career opportunities, being ready to make career pivots, knowing when to say no to tempting job offers, and the value of asking great questions during job interviews.
Leading with InclusionIn this episode, herdacious host Lorelei chats with Jashn Agrawal as she advocates for companies to lead with inclusive cultures, which will then garner them diverse talent. Oftentimes we hear the terms diversity and inclusion used interchangeably in DEI conversations; however, understanding the fundamental difference and interactions between the two is critical to cultivating a truly diverse and inclusive workplace. As an HR professional with a passion for inclusion-first policies, Jashn clarifies that inclusion goes beyond the numbers and focuses on nurturing appreciation for and amongst all employees. From acknowledging and addressing our unconscious bias to being consistent in our organizational core values, Jashn affirms that although inclusion is an extensive process, it's nonetheless necessary to achieve an optimal workplace. As inclusive cultures become the norm, diverse talent often follows [and stays] of its own accord, thereby benefitting both the employers and the employees. Host: Lorelei GonzalezCo-host: Jashn Agrawal, MBAJashn is an accomplished HR Leader with a strong track record of leading & supporting global teams for companies like IKEA, Burson-Marsteller, AMEX and GE. Her expertise lies in successfully leading organizational planning and development through strategic initiatives and programs. Jashn holds a double MBA in HR with the most recent one being from Cornell University's International Labor Research (ILR) Institute. In her free time, Jashn loves to bury her nose in a non-fiction book, do yoga, or go for long walks. Things you will learn in this episode (chapter markers available): Diversity vs. Inclusion 2:55Common challenges 6:00Consistency is key 8:26Gender-specific stereotypes be gone! 10:18The harsh reality 17:20Our unconscious biases 22:10Strategize and prioritize 23:58Tracking progress 27:38Femme fact: Deborah Sampson 31:30Resources mentioned in this episode: HBR (website)Cornell Inclusive Excellence PodcastMcKinsey (website)SHRM (website)Episode sponsors: HERdacity Moonray Looking for additional resources on this topic? Check out our blog “Why It's Important to Have an Inclusive Workplace”Loved what you heard on herdacious and want to share with friends? Tag us and connect with HERdacity on social media:Twitter: @herdacityFacebook: @HERdacityInstagram: @herdacityLinkedIn: HERdacity Email: herdacious@herdacity.orgFor up to date information on HERdacity events, webinars, podcasts, and community activities, join our newsletter here. Disclaimer: While we appreciate our sponsors' support in making this show possible, herdacious content is curated with integrity and honesty.Support the show (http://herdacity.org/donate/)
Anne Quinn Young, MPH, Brand President of the MMRF discusses CureCloud, their latest platform designed to provide myeloma patents with their own genomic profile while building a database that combines genomic insights with clinical data to identify trends and support further developments. The CureCloud mission is to find and develop cures for all myeloma patients based on the fact that all patients can contribute to cures and each patient can benefit from the masses. Anne Quinn Young, MPH, is the Brand President at the MMRF and is responsible for overseeing the strategy and execution of the organization's marketing, communications, patient engagement, and fundraising efforts in support of the organization's mission to accelerate precision medicine and a cure for every patient. Anne has been named to the PharmaVoice 100, and represents the MMRF on a number of working groups and committees including the Direct-to-Patient (DTP) solutions team at the Harvard Business School (HBS) Kraft Precision Medicine Accelerator and the Cancer Support Community Frankly Speaking About Cancer: Multiple Myeloma National Advisory Board. She has co-authored a number of peer-reviewed abstracts and publications on the MMRF Precision Medicine Model and identifying knowledge gaps and opportunities to improve patient empowerment and engagement in optimizing their own outcomes. Prior to joining the MMRF in 2002, she was a consultant in the Healthcare Practice of Datamonitor, a global market research and business intelligence company. She previously worked in healthcare public relations at Burson-Marsteller and the Chandler Chicco Agency, following a postgraduate internship at the Department of Justice, Antitrust Division. Anne has a Masters of Public Health from the Mailman School of Public Health of Columbia University and graduated cum laude from Dartmouth College with a Bachelor of Arts in Government. #MultipleMyeloma #MMRF #CureCloud
Presidential Pollster Mark Penn is joined by Bob Cusack, Editor in Chief of The Hill, to discuss the latest Harvard-Harris Poll, fielded June 15-17, 2021 among 2,006 registered voters.Bob Cusack has been reporting on policy and politics in the nation's capital since 1995. He joined The Hill as Business and Lobbying editor in 2003 and became the newspaper's managing editor a year later. He became the editor in chief in 2014. Cusack has won five awards from the National Press Club and the Society of Professional Journalists for investigative articles on a range of issues, including national security, healthcare and 2008 presidential politics surrounding Hurricane Katrina. Cusack regularly appears on MSNBC, Fox, ABC and CNN as a political analyst. Before joining The Hill, Cusack was a chief editor at Inside Washington Publishers. A native of New York City, Cusack received his B.A. in journalism from Loyola College in Maryland. He is a member of the Screen Actors Guild and has appeared in commercials, television shows and feature films.Mark Penn is the President and Managing Partner of The Stagwell Group, a private equity fund focused on the marketing services industry. In this role, Penn directs the acquisition process and oversees the Group's portfolio companies.Mark Penn's career spans 40 years in advertising, market research, public relations, polling and consulting. He has advised top world leaders, led companies, and written two bestselling books. Currently, Mark serves as President and Managing Partner of private equity The Stagwell Group as well as CEO of the fund's largest investment, MDC Partners.As “The Place Where Great Talent Lives,” MDC Partners is celebrated for its innovative advertising, public relations, branding, digital, social and event marketing agency partners, which are responsible for some of the most memorable and effective campaigns. By leveraging technology, data analytics, insights and strategic consulting solutions, MDC Partners drives creative excellence, business growth and measurable return on marketing investment for over 1,700 clients worldwide. MDC Partners is part of Stagwell Group's strategy to invest in digital marketing services companies. With over $500 million raised, Stagwell has made over 20 investments in under four years, delivering what investors call, “a superior operating model.”Prior to founding Stagwell, Mark served in senior executive positions at Microsoft. As Executive Vice President and Chief Strategy Officer, he was responsible for working on core strategic issues across the company, blending data-analytics with creativity to help set the company on a new course.Marks's experience in growing, building, and managing agencies is well documented. As the co-founder and CEO of Penn Schoen Berland, a market research firm that he built and sold to communications behemoth WPP, he demonstrated value-creation in a crowded industry, serving clients with innovative techniques from being first with overnight polling to unique ad testing methods used by presidents and major corporations. At WPP, he also became CEO of Burson-Marsteller, and managed the two companies to record profit growth during that period.A globally recognized strategist, Mark has advised corporate and political leaders, both in the United States and internationally. For six years, he served as White House Pollster to President Bill Clinton and was a senior adviser in his 1996 re-election, identifying “Soccer Moms” as the key swing vote needed for victory. The Washington Post wrote that no other pollster had ever become, “So thoroughly integrated into the policymaking operation” of a presidential administration.
Podcast topics:2:14 - Kernahan talks about her new position at Hotwire PR, working within the Enero Group agency framework, how the industry changed during the pandemic — including anxiety around returning to the office — and more.12:48 - All about European soccer brand sponsors and press conferences — Cristiano Ronaldo and Paul Pogba push Coke and Heineken beer away.16:49 - The lives and legacies of two recently departed PR legends: Burson-Marsteller's Bob Leaf and former Edelman U.K. CEO Robert Phillips.19:29 - President Joe Biden met with his Russian counterpart Vladimir Putin on Wednesday — what was communicated and why and how Biden's strategy differs from former president Donald Trump.23:14 - PwC teams up with Edelman on Trust Institute initiative, a program designed to support the next generation of C-suite leaders in responsible and ethical decision-making for clients and consumers. 25:52 - High-profile people moves at Substack, Ogilvy, Royal Caribbean Group, Real Chemistry, Marriott Vacations Worldwide, Hill+Knowlton Strategies and BCW — and what turnover rates look like in a post-COVID industry.
John Galloway is the Chief Marketing & Innovation Officer at the fan-favorite 95-year-old chocolate brand Godiva. John began his marketing career at public relations firm Burson-Marsteller, which began a journey to work on brands such as Miller beer, Mountain Dew, Pepsi, and more!In this conversation, John talks about how Godiva is bridging the gap between luxury and accessibility. John also discusses how his mentors have shaped him as a leader and why it is important to have loyalty to the brand you work for, especially when you are off the clock.Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Ariella Steinreich is a senior vice president at Steinreich Communications overseeing the firm's global corporate / issues practice and its Middle East division. On this episode of the show, we talk to Ariella about all things PR, the Arab Gulf, and what makes her (and us) so excited about the opportunities ahead for our region. Ariella brings over a decade of experience at major public relations firms where she created and implemented global corporate communications programs for leading companies and organizations. Her experience includes strategic media counseling, media training, communications strategy development, social media strategy, crisis communications/ issues management, financial communications, community relations, and corporate social responsibility. Prior to joining the firm, she was a senior associate at Burson-Marsteller where she handled global media relations for several of the agency's key clients. In 2014, she was named a finalist for PR Week's Young Professional of the Year. Links: https://scompr.com/ (Visit) Steinreich Communications Ariella on Twitter https://twitter.com/ariellas1 (@ariellas1) Ariella on https://www.linkedin.com/in/ariella-steinreich-74652012 (LinkedIn) https://www.uaeisraelbusiness.com/ (Visit) the UAE-Israel Business Council As always, make sure to subscribe to Jewanced on https://open.spotify.com/show/6984NiP7H1ULW9lJeVt8Ie?si=6LouGFFLTsq7N2bKJhLXRw (Spotify), https://podcasts.apple.com/us/podcast/jewanced/id1522195382 (Apple Podcasts), or wherever you get your podcasts and subscribe to our YouTube https://www.youtube.com/channel/UC7r6xLC1K4Zf29i9ttxbNFg/ (channel). For more information, visit us at http://www.jewanced.com/ (http://www.jewanced.com)
Anne Quinn Young, MPH, is the Brand President at the MMRF and is responsible for overseeing the strategy and execution of the organization's marketing, communications, patient engagement, and fundraising efforts in support of the organization's mission to accelerate precision medicine and a cure for every patient. Anne has been named to the PharmaVoice 100, and represents the MMRF on a number of working groups and committees including the Direct-to-Patient (DTP) solutions team at the Harvard Business School (HBS) Kraft Precision Medicine Accelerator and the Cancer Support Community Frankly Speaking About Cancer: Multiple Myeloma National Advisory Board. She has co-authored a number of peer-reviewed abstracts and publications on the MMRF Precision Medicine Model and identifying knowledge gaps and opportunities to improve patient empowerment and engagement in optimizing their own outcomes. Prior to joining the MMRF in 2002, she was a consultant in the Healthcare Practice of Datamonitor, a global market research and business intelligence company. She previously worked in healthcare public relations at Burson-Marsteller and the Chandler Chicco Agency, following a postgraduate internship at the Department of Justice, Antitrust Division. Anne has a Masters of Public Health from the Mailman School of Public Health of Columbia University and graduated cum laude from Dartmouth College with a Bachelor of Arts in Government. Support the show: https://theanswersandiego.com/radioshow/8349 See omnystudio.com/listener for privacy information.
John Galloway is chief marketing and innovation officer for Godiva Chocolatier, the 95-year-old Belgian maker of premium chocolate. He joined the company in 2018 after nearly 30 years in marketing, including substantial stints at Pepsi and Hard Rock. John came to Godiva from a position as CEO of Beautiful Day, where he worked for three years to roll out the lifestyle brand startup. Before that, he was with Hard Rock for eight years, handling advertising, public relations, loyalty, and social media for 208 hotels, casinos, cafés, and music venues in 75 countries. At PepsiCo, he began with the Mountain Dew brand and worked in sports marketing, integration of new acquisitions, and other areas, concluding as vice president of marketing for Gatorade. Before that, he worked for agencies including TracyLocke and Burson Marsteller. John has a bachelor of arts in marketing from Manhattan College and attended the U.S. Military Academy at West Point. Here are some key takeaways from this conversation with John Galloway. Get your guardrails in place to disaster-proof your brand. The past year was extremely challenging for most brands, but the brands who weathered the storm the best were the ones who had the strongest sense of who they are. The best way to respond to tragedy is with authenticity, which can only come from a brand that knows its identity, mission, purpose, and overall reason for being. Having a handle on this enables you to not only act fast in real-time, but it enables your team to do so as well. If your company has a universal understanding of your brand's identity, you can move faster and further in a crisis by giving more autonomy to your employees. This was a key to John's ability to weather the storm of 2020 by hanging true to Godiva's north star of “opening people's eyes to a more wonderful world.” Stick to your cause. This is an interesting, albeit controversial, topic. Godiva is a very cause-oriented organization, but John recommends picking a cause and sticking to it, investing in it, and focusing on it. In a world where there's a lot of bandwagon CSR, people can spot greenwashing, or any kind of washing, a mile away. Sticking to one cause not only prevents you from watering down your company's footprint in a specific charity or cause, but it's the kind of dedication that affects real change, all while showing your customers that you're the real deal. Show your face! This is a simple one but potentially powerful. In our ZOOM-driven world, it's easy to turn the camera off and listen in on meetings, as ZOOM fatigue is a real thing. However, John claims that keeping the cameras on creates more energy, fosters community, and makes the meetings more productive. Today, a key element of retaining your staff is ensuring that they feel like they are part of a community, and having everyone see everyone else helps do that. Also, studies show that when people go through the motions of looking and dressing their best to prepare to be on camera, they're naturally more optimistic and productive, which we all could use more of. ----- Produced by https://podcastlaunch.pro (Simpler Media)
John Galloway is chief marketing and innovation officer for Godiva Chocolatier, the 95-year-old Belgian maker of premium chocolate. He joined the company in 2018 after nearly 30 years in marketing, including substantial stints at Pepsi and Hard Rock. John came to Godiva from a position as CEO of Beautiful Day, where he worked for three years to roll out the lifestyle brand startup. Before that he was with Hard Rock for eight years, handling advertising, public relations, loyalty, and social media for 208 hotels, casinos, cafés, and music venues in 75 countries. At PepsiCo, he began with the Mountain Dew brand and worked in sports marketing, integration of new acquisitions, and other areas, concluding as vice president of marketing for Gatorade. Before that, he worked for agencies including TracyLocke and Burson Marsteller. John has a bachelor of arts in marketing from Manhattan College and attended the U.S. Military Academy at West Point. Here are some key takeaways from this conversation with John Galloway. Get your guard-rails in place to disaster-proof your brand. The past year was extremely challenging for most brands, but the brands who weathered the storm the best were the ones who had the strongest sense of who they are. The best way to respond to tragedy is with authenticity, which can only come from a brand that knows its identity, mission, purpose, and overall reason for being. Having a handle on this enables you to not only act fast in real-time, but it enables your team to do so as well. If your company has a universal understanding of your brand's identity, you can move faster and further in a crisis by giving more autonomy to your employees. This was a key to John’s ability to weather the storm of 2020 by hanging true to Godiva's north star of “opening people’s eyes to a more wonderful world.” Stick to your cause. This is an interesting, albeit controversial topic. Godiva is a very cause-oriented organization, but John recommends picking a cause and sticking to it, investing in it, and focusing on it. In a world where there's a lot of bandwagon CSR, people can spot greenwashing, or any kind of washing, a mile away. Sticking to one cause not only prevents you from watering down your company's footprint in a specific charity or cause, but it's the kind of dedication that affects real change, all while showing your customers that you're the real deal. Show your face! This is a simple one but potentially powerful. In our ZOOM-driven world, it's easy to turn the camera off and listen in on meetings, as ZOOM fatigue is a real thing. However, John claims that keeping the cameras on creates more energy, fosters community, and makes the meetings more productive. Today, a key element of retaining your staff is ensuring that they feel like they are part of a community, and having everyone see everyone else helps do that. Also, studies show that when people go through the motions of looking and dressing their best to prepare to be on camera, they're naturally more optimistic and productive, which we all could use more of.
Great conversation about systems with my friend Tamara. Here is her bio: Tamara J. Robb is the Founder and President of Robb Digital Marketing. As the first employee at Cooper Katz in 1996, Tamara learned from the best in the agency business. Mentored by Andy Cooper and Ralph Katz (executives at mega-firm Burson Marsteller), Tamara was hired for her entrepreneurial spirit. She learned first-hand from them how to launch, market, and grow a business. Tamara dove fully into digital marketing when she joined NJ.com in 1998, where she helped clients including Weight Watchers, the NJ Nets, and the NJ Education Association get the most from their internet presence when digital advertising was in its infancy. She has also worked in the highly regulated industries of pharma, legal, and finance. Her specialized knowledge and understanding of how to navigate the digital space has helped OTC and pharma brands including Novartis, Celgene, Novo Nordisk, and Merck with site launches, search marketing, and even the first YouTube contest. At the helm of Robb Digital since October 2011, Tamara brings leadership, creativity, and drive with insight and hands-on guidance. She and her team help companies employ smart, engaging, highly targeted digital strategies that build strong brands while successfully impacting their bottom line. Best way to reach out to Tamara - https://www.robbdigital.com/
Learn why the word “storytellers” can have a negative connotation for PR pros with our guest Chris Chiames of Carnival Cruise Line.Five things you’ll learn from this episode:Why Chris Chiames thinks PR pros shouldn’t be storytellers Why measurement is just one important factor in demonstrating PR effectiveness The value of observation before making suggestionsThe importance of asking “why” as communicatorsHow the travel industry plans to recover from the pandemicQuotables“Smart companies hire smart people.” — @ChrisChiames“Great writing is the key for public relations.” — @ChrisChiames“Storytelling is certainly important, as part of what public relations does effectively. But we’re ultimately more than storytellers. We’re conversationalists, and we are listening, hopefully, as much as we are telling stories.” — @ChrisChiames“There’s a lot more pressure on communicators to make sure they’re delivering messages and content that people are engaging with.” — @ChrisChiames“The more thoughtful questions you ask, the more people like and trust you.” — @jasonmudd9“It really is a privilege to be able to sit in the middle of your organization and be responsible for its reputation and success in multiple ways.” — @ChrisChiamesIf you enjoyed the episode, would you please leave us a review?About Chris Chiames Chris Chiames is the chief communications officer for Carnival Cruise Line, the most popular cruise operator in the world. After starting his career in politics, he has spent most of the past 25 years in travel, including executive roles at American Airlines, U.S. Airways, Orbitz, Sabre, and leading the travel and tourism practice at Burson-Marsteller.Contact info and resources:Twitter: @ChrisChiamesLinkedin: Chris ChiamesChris’s podcast: Airlines ConfidentialCarnival Cruise Line Additional Resources:Axia Public Relations: https://www.axiapr.com/ About your host Jason MuddOn Top of PR host, Jason Mudd, is a trusted adviser and dynamic strategist for some of America’s most admired brands and fastest-growing companies. Since 1994, he’s worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia Public Relations in July 2002. Forbes named Axia as one of America’s Best PR Agencies for 2021.Support the show (https://www.buymeacoffee.com/OnTopofPR)
On the PR Wine Down Holiday Special, April and Laura are chatting with special guest Arthur Solomon, PR industry veteran, former journalist, and previous Senior Vice President and Senior Counselor at Burson-Marsteller. April and Laura also revisit their best advice from the show in 2020, along with a roundup the craziest moments and most important tips on What Not To Do in your PR career. They're also delivering a double-feature Holiday Horror Story segment you won't want to miss. Contact the hosts at contact@prwinedown.com Connect with Trust Relations on our website at https://www.trustrelations.agency/ Follow us on social media, too! https://www.linkedin.com/company/trustrelations/ https://twitter.com/trustPRelations https://www.facebook.com/trustrelations https://www.instagram.com/trustrelations/?hl=en Sound effects obtained from https://www.zapsplat.com. You can reach Arthur Solomon at arthursolomon4pr@juno.com. --- Send in a voice message: https://anchor.fm/prwinedown/message
Merck’s History of Crimes and Misdemeanors Merck’s History of Crimes and Misdemeanors Richard Gale and Gary Null Progressive Radio Network, Which private corporation has likely been responsible for the deaths of more innocent people than any terrorist organization or military regime change in Afghanistan, Iraq, Libya, Syria and elsewhere? For us, the answer is evident: Merck and Company. Iatraogenic medicine, or medical error, is now the third leading cause of death in the US after cardiovascular disease and cancer. The majority of these deaths are caused by FDA approved drugs’ adverse effects and from patients taking multiple medications without thorough clinical research to determine the safety of their synergistic effects. Consequently our health agencies’ oversight and monitoring of drugs on the market is dismal. One of the worst corporate deals the US government may have ever made in modern history was to acquire the American subsidiary of the German pharmaceutical firm Merck and Company during the first world war. Later in 1953, Merck acquired a competitive drug maker Sharp and Dohme, thereby establishing itself as America’s largest drug developer and manufacturer. Since then this corporate Medusa has ensnared thirteen other drug firms, including Scherring Plough, which it acquired for $41 billion. The two pharmaceutical giants had earned $47 billion in combined sales at the time the merger was finalized in 2009. Merck’s life of criminal behavior was observed back in the 1970s. In 1975, it was busted by the SEC for illegal payments to foreign government officials from “approximately” 36 nations. The scam was orchestrated through personal bank accounts with the sole purpose of advancing drug approvals through foreign nations’ regulatory medical agencies. One of the largest frauds in recent medical history was the company’s anti-inflammatory drug Vioxx that resulted in fines above $4.8 billion for causing over a minimum 60,000 deaths from sudden heart attacks and over 120,000 serious medical injuries. At its height, Vioxx was earning over $2 billion in revenues annually and it is estimated that 25 million patients were prescribed the medication. The securities class action suit against the company alone reached $1 billion, placing it in the top 15 securities lawsuits in US corporate history. The centerpiece of the crime was Merck’s intentional withholding of scientific data about the drug’s adverse cardiovascular side effects. Years after the settlement, Ron Unz, the publisher of The American Conservative, undertook his own investigation to validate Vioxx’s death toll. Analyzing the drug’s adverse effects over a longer time period, Unz estimated Merck may have been responsible for nearly half a million premature deaths in elderly patients, the drug’s primary target group. That is roughly the same number of total civilian, military and terrorist deaths from the US’s military escapades in Afghanistan, Iraq and Pakistan combined. Merck’s settlement of 47,000 pending lawsuits for personal injuries and 265 class action cases was a small pittance for the harm Vioxx left in its wake. Merck executives were never properly punished for willingly concealing the drug’s dangers in order to assure FDA approval. In Australia, Merck’s efforts to increase Vioxx profits employed other forms of malfeasance. The Australian government launched a class action suit against the drug maker on charges that employees schemed a fake scientific paper that was ghostwritten for a medical journal in order to put Vioxx into a positive light. Testimonies during the trial stated data was completely based upon “wishful thinking.” Merck also founded the peer-reviewed journal Australasian Journal of Bone and Joint Medicine. The journal was a fraud; it was not properly peer-reviewed and its primary purpose was to promote Vioxx on the Australian continent. Moreover, the class action lawsuit contained Merck emails accessed by Australian officials. The company’s internal communications ordered select employees to draft up a hit list of physicians who were critical of Vioxx. According to the documents, these physicians were targeted to be “neutralized” or “discredited.” Some, including Dr. James Fries at Sanford University’s medical school, were clinical investigators who happened to speak out about the drug’s shortcomings. One email said, “We may need to seek them out and destroy them where they live…” Efforts to target critics for harassment is not limited to Merck. Earlier, Monsanto earned a similar reputation. The Monsanto’s parent company Bayer had to release a public apology for the discovery of a Monsanto hit list of 200 French journalists and politicians who opposed glyphosate and its GMO crops. It has acted similarly in other countries including the US, according to veteran journalist Carey Gillam. The list originated from the multinational public relations firm Fleishman Hillard. Merck has also employed Fleishman Hillard as well as Monsanto’s other notorious PR firm Ketchum. One of Merck’s Executive Directors, Ian McConnell, earlier served as a vice president at Fleishman. The PR firm’s senior adviser on healthcare Dr. Lukas Pfister, was at Merck for 25 years in its government affairs unit. Merck’s revolving door is not limited to our federal health agencies, but also fully infiltrates some of the world’s most shadowy international PR firms that specialize in whitewashing the public images of executive elites, corporations and in the case of the PR firm Burson-Marsteller even dictators. Following the Vioxx case, Merck had hired B-Marsteller to clean up its public image. MSNBC reported back in 2009, “When evil needs public relations, evil has Burson-Marsteller on speed dial.” But Merck’s efforts to conceal the dangers of its products, falsify data about drugs’ efficacy and safety and exaggeration of medical claims go back sixty years. In the 1960s, the FDA discovered that the drug maker’s arthritis medication Indocin had not been properly tested for efficacy and its adverse effects were being completely ignored. In the 1970s, Merck’s drug dietheylstilbestrol (DES) prescribed for the prevention of miscarriages caused a flurry of vaginal cancer cases and other gynecological disorders. Merck had all along known that DES was carcinogenic based upon its own animal clinical trials. In 2007, its cholesterol drug Zetia was shown to increase liver disease. Again Merck had known about Zetia’s liver risks but withheld the clinical trial’s damning results. It would also appear that Merck has managed to hijack US courts as well. This includes an early 2019 ruling by Trump’s corporate-friendly US Supreme Court to side with the drug maker and squash hundreds of lawsuits for failing to issue warnings that its osteoporosis drug Fosamax’s may contribute to debilitating bone breaks. A federal court in California found that Merck committed perjury for lying in a patent infringement case against Gilead Sciences over the latter’s blockbuster Hepatitis C drug Sovaldi. The judge ruled that Merck carried out a “systematic and outrageous deception in conjunction with unethical business practices and litigation misconduct.” It turned out that Merck’s patent claims were a sham and orchestrated by its legal division. Besides pushing through the FDA dangerous medications onto the market, the company has also found itself in the courtroom on many occasions for price-fixing, routinely defrauding and overbilling states’ Medicare and Medicaid programs, and violating the Anti-Kickback Statute. In 2006, the IRS went after Merck for owing almost $2 billion in back taxes. According to the Wall Street Journal, Merck partnered with a British bank to create an offshore subsidiary in tax-friendly Bermuda to divert taxable revenue on its bestselling cholesterol drugs Zocor and Mevacor through a patent scheme. The company ran the operation for ten years before the FDA uncovered the racket. Merck is America’s leading vaccine manufacturer. Despite public perception and the ruse that vaccines are somehow safer and more effective than pharmaceutical drugs in general, it is the same industry and corporate culture that manufactures both them. Currently Merck markets vaccines for Haemophilus B, Hepatitis A and Hepatitis B (individually and in combination), human papilomavirus (Gardasil), Measles, Mumps and Rubella (MMR), pneumococcal, rotavirus, varicella (chickenpox) and Zoster virus (for shingles). More recently it has jumped into the coronavirus vaccine race. In 2010, Merck obtained exclusive rights to MassBiologics vaccine portfolio. The consequence is that Merck’s Adult Vaccine Portfolio expanded to include 9 of the 10 vaccines on the CDC’s adult immunization schedule. The company now holds almost a full monopoly on the government’s vaccines On its website, the FDA assures the public that “Vaccines, as with all products regulated by the FDA, undergo a rigorous review of laboratory and clinical data to ensure the safety, efficacy, purity and potency of these products.” However, except for Gardasil, not a single one of Merck’s vaccines has ever been tested in a scientifically viable double-blinded placebo controlled trial. In each case, the placebo in the control group was not inert, such as the use of sterile saline. Rather Merck only tested the vaccine with the viral component against a faux placebo containing the same ingredients, including aluminum, but minus the virus. Known as a “carrier solution,” the standard scientific protocol does not designate it as a proper placebo for measuring the efficacy and disease risks of a drug. And in the case of Gardasil, the trial was statistical trickery to mask Gardasil’s adverse effects. Therefore the FDA’s claim is patently false. None of Merck’s vaccines have ever undergone a “rigorous review” prior to regulatory approval. Although not completely innocent from internal unfairness and conflicts of interest, the Cochrane Database Collaboration arguably remains the most reliable resource for analysis of drugs, vaccines and medical devices in the evidence-based medical establishment. In its 2016 analysis of Merck’s human papillomavirus vaccine Gardasil, the investigators were so alarmed they filed a complaint against the European Medical Agency for failing to adequately assess the vaccine’s neurological harms. As we have recently witnessed with Monsanto’s Roundup and Bayer’s settlement of $10 billion to cover 80,000 lawsuits, Gardasil may very well become the company’s Achilles heel. The Gardasil scandal may very well begin to topple the vaccine regime and raise the public’s already increasing awareness and distrust in the official mantra that vaccines are safe and effective. The development, scientific rationale, fraudulent clinical trials and data reporting, and inside negotiations with federal health officials to market the vaccine to pre-teen and teen girls and boys, is a story riddled with misconduct. Today it is Merck’s third largest revenue-generating drug after its cancer drug Keytruda and diabetes drug Januvia, earning $3.1 billion in 2018. Its MMR vaccine is fifth having earned $1.8 billion. Gardasil’s success has nothing to do with the prevention of an urgent national health need. Instead it was a business strategy through Merck’s influence over our nation’s regulatory agencies and state politicians whose election campaigns it funds. In 2018, a French oncologist, Dr. Gerard Delepine, stumbled upon a correlation between the increase of cervical cancer rates with the rising rates of Gardasil vaccinations. Delepine also compared France, which was deliberating on whether to mandate HPV vaccination, with other countries that relied upon pap smears as a preventative measure against cervical cancer. He observed that in all countries that prioritized pap smears, cervical cancer rates were decreasing; whereas, in those countries with higher HPV vaccination compliance, the rates increased. In his letter to the French government in defiance of Merck’s lobbying efforts, Delephine stated: “A compulsory health measure should not be based on faith in vaccination or hidden conflicts of interest, but on proven facts, verifiable by every citizen. However, the facts established by the official records of cancer registries show that HPV vaccination does not protect against invasive cancer of the cervix, but seems rather to maintain its frequency at a high level and sometimes even increase it.” An article published in the French journal Agoravox noted that other national health ministries are coming around to acknowledge that Gardasil is an extremely unsafe vaccine. Japan, Austria and Denmark no longer promote it due to is trail of injuries with fatal consequences. Public demonstrations against Merck’s Gardasil have occurred in Japan, Colombia, and Ireland. Yet none of these efforts to warn the public about Gardasil’s risks have reached the American media. Hopefully this may change. Medical researchers at the University of South Alabama presented their paper at the Society of Gynecologic Oncology’s annual conference. There is great disparity between HPV vaccine compliance across Alabama counties, which range anywhere between 33 and 66 percent. Yet the epidemiological data suggests there is no evidence that Gardasil lowered cancer rates in counties with higher vaccine uptake. Moreover, there is zero chance of pre-teens and teens getting cervical cancer. The average age for the onset of the cancer is 50 years. Nor has the vaccine been on the market long enough to determine whether it protects a woman when she reaches even close to that age. Its product insert for physicians states the vaccine “may not result in protection in all vaccine recipients” and it “has not been demonstrated to prevent HPV-related CIN 2/3 [abnormal pre-cancerous cervical cells] or worse in women older than 26 years of age.” Consequently, there is no scientific rationale for states to mandate the HPV vaccine for schoolchildren let alone even vaccinating them in the first place. In addition, the federal agencies and Merck market the vaccine under a false pretext that HPV infection is the leading cause of cervical cancer; correctly, only a third of cervical cancer cases are caused by the virus. Robert Kennedy Jr is currently taking steps to sue Merck over the Gardasil deception. Merck’s first effort to have the class action suit dismissed was overturned by the court. Kennedy’s in-depth investigations through his Children’s Health Defense organization has uncovered evidence that the vaccine increases birth defects in children conceived of HPV-vaccinated moms; miscarriages have increased 2000 percent above normal, and girls are experiencing serious reproductive complications, including infertility, at approximately ten-fold above the normal rate. During an interview on the Progressive Radio Network, he noted that there was 10 times greater risk of dying from cervical cancer among Gardasil trial participants compared to the general public. There is a 10-fold increase for ovarian failure, and 1 in 37 girls who receive the vaccine will experience an autoimmune disease after 6 months of receiving the series of injections. When we consider that 1 in 37,000 women have a chance of dying from cervical cancer, it puts HPV vaccines into a completely different light. Sadly, across the nation, politicians from both sides of the aisle in state legislatures, notably Governor Andrew Cuomo in New York, are doing Merck’s bidding to mandate Gardasil for all girls and boys upon entering school. Based upon Kennedy’s research and documents received from Freedom of Information Act filings, during Merck’s own Gardasil clinical trials, 2.3 percent of girls and women between the ages of 9 through 26 developed a serious autoimmune disease and crippling neurological disorders within seven months of vaccination. Among the 10,700 who received the actual vaccine, 245 (2.3%) had an autoimmune disorder; among the 9,412 who received either an “AAHS Control” — the aluminum hydrophosphate sulfate adjuvant solution with other ingredients minus the HPV virus vectors, there were 218 (2.3%) life-threatening injuries. The most frequent adverse effects were arthritis and anthropathy, autoimmune thyroiditis, celiac disease, hyperthyroidism and hypothyroidism, inflammatory bowel disease, psoriasis, Raynaud’s Phenomenon, rheumatoid arthritis and uveitis. In other words, it was the aluminum adjuvant responsible for this enormous suffering. He stated during the Progressive Radio Network broadcast that according to Merck’s own statistics, girls are one hundred times more likely to experience a serious adverse effect from the vaccine than to be protected from cervical cancer. In a 2012 article published in the Journal of Law and Medical Ethics, researchers at the University of British Columbia wrote that ever since Gardasil was approved in 2006, Merck has engaged in an “overly aggressive marketing strategies and lobbying campaigns aimed at promoting Gardasil as a mandatory vaccine.” One strategy Merck has employed is to take advantage of FDA loopholes to fast track its drugs. In the case of its expanded Gardasil-9 for adults between the ages of 27 to 45, the company applied for fast tracking two days after the Journal of Toxicological and Environmental Health published a study that the HPV vaccine was lowering the probability of pregnancy for women in their 20s. Unfortunately, the media has indiscriminately colluded with Merck’s scam. Drug companies, according to Kennedy, pay $4.5 billion to the major media networks and publications to promote their drugs. And none of the media outlets are willing to sacrifice their profits for advertising drugs on moral and ethical grounds. Another scandal erupted within Merck’s vaccine business in 2010 after two whistleblowers gave testimony that the mumps’ component in its Measles-Mumps-Rubella (MMR) vaccine was based on fraudulent data about it’s efficacy, and the company knowingly proceeded in order to corner the mumps vaccine market. Merck had been defrauding According to the charges, Merck had “falsified its mumps vaccine test results to hit an efficacy rate of 95 percent. The company achieved this by adding “animal antibodies to a blood sample to give the impression of increased antibodies.” This would certainly explain why mumps outbreaks in summer camps and on college campuses are found to occur among those vaccinated. Merck’s has gained enormous political and social influence over the national perception about vaccines. One example is Merck’s behind the scenes aggression against the flim Vaxxed. When the documentary film was officially selected to screen during the 2016 Tribeca Film Festival in Manhattan, we discovered in an earlier report that Merck left its fingerprints on the film’s removal and censorship. The Alfred Sloan Foundation is the festival’s largest sponsor; pro-vaccine advocate Bill Gates is also a notable contributor. One of the leading persons on the Foundation’s board of trustees was Dr. Peter Kim. Kim happens to be the former president of Merck’s Research Laboratories who was directly responsible for the launch of Gardasil and Merck’s other vaccines for the Zoster virus and rotavirus. The film presents a harsh indictment against Dr Julie Gerberding, the former head of the CDC who coordinated the cover up of data that confirmed thimerosal’s role in the onset of autism. After managing the agency’s operations to mine sweep the data and generate new manipulated studies with public funds to suggest thimerosal’s safety, Gerberding accepted her reward from the pharmaceutical industry by becoming the head of Merck’s vaccine division. In addition, according to the whistleblowing of a senior CDC scientist, Dr. William Thompson, Gerberding was responsible for destroying the CDC’s research that showed African American boys were at a substantially higher risk of becoming autistic from Merck’s MMR vaccine. Fortunately, Dr. Thompson, who was present during the order to shred documents, saved copies which he subsequently turned over to Congressman Bill Posy and an independent biologist Prof. Brian Hooker. Since then, Congress has failed to hold hearings. All told, these examples of Merck’s culture of greed, deception, political maneuvering and illegal aggression has collectively injured countless people. Merck is a global corporation. Its products, like Monsanto’s glyphoste, are marketed globally. To better understand Merck, the company should be perceived foremost as a cash cow for Wall Street. Its prime directive is selling drugs; its history of misdemeanors and criminal activities should indicate the company holds little integrity in its commitment to prevent and treat disease. The full extent of the casualties from Merck’s drugs and vaccines may never be properly calculated. For firms such as Merck and Monsanto, injuries and deaths are the necessary collateral damage of getting poorly tested products on the market and as fast as possible. A black box should be slapped on the Merck logo. What is important at this moment is that many corporations are fast-tracking, without sufficient long-term animal and human clinical trials, Merck is now aggressively making efforts to beat out its competition with a Covid-19 vaccine. Do we really want to trust such a company with this reputation with a Covid vaccine? Therefore we recommend people to support the efforts of Bobby Kennedy and the Children’s Health Defense in its lawsuit against Merck’s Gardasil. A victory may well weaken the entire edifice of vaccine pseudoscience and the public will realize that for decades it has been little more than a house of cards.
We're pleased to welcome Brian Tedeschi, President of Think Communications, Inc. to the re-launch of the PA Chamber's All Business Podcast. Brian is a 30-year public relations, advertising and product launch veteran – bringing strategic communications expertise to bear for leading healthcare, consumer and specialty brands, including Penn State University, Pittsburgh Business Group on Health, Philips Respironics, Calgon Carbon, Hyde Marine, Sheetz, Eat’n Park Hospitality Group, Primanti Bros., Rite Aid Corp., Matthews International, Columbia Gas and Equitable Resources, among others. Prior to launching Think Communications in 1998, he served as national marketing director for the Iron & Steel Institute/Steel Recycling Institute, where he helped lead communication initiatives for the automotive, appliance, steel construction framing and specialty markets. He also previously served at Burson-Marsteller, one of the world’s largest public relations agencies and SBC Advertising in Columbus, Ohio. Brian serves as a board member for the Boy Scouts of America, Western Pennsylvania Chapter; Northeast Region Area 4, Boy Scouts of America; Juvenile Diabetes Research Foundation (JDRF) and Rock for the Heart (for pediatric cardiac research). Previously, he served on the board of directors for the Ohio University National Alumni Association, the Entrepreneurs’ Organization and as president of the Public Relations Society of America, Pittsburgh Chapter.
Marco Greenberg shares how primal drives can be the key to unlocking your motivation and potential at work.— YOU'LL LEARN — 1) Why the world's most successful people are “primitive”.2) How to tap into your primal drive using the ROAMING framework.3) How to weaponize your insecurities.Subscribe or visit AwesomeAtYourJob.com/ep564 for clickable versions of the links below. — ABOUT MARCO — Marco Greenberg has spearheaded marketing communications and public affairs campaigns for an array of Fortune 500 corporations, healthcare organizations, and notable venture- and angel-backed startups, and has served as a senior advisor to foreign governments, democratic movements, and NGOs. Previously a managing director at global PR giant Burson-Marsteller, he sees his role as a creative catalyst for breakthrough communications. An in-demand speaker and facilitator, he has written opinion pieces for a range of publications, including Business Insider, Entrepreneur, NY Daily News, Tablet Magazine, WeWork's Creator.He holds a BA from UCLA and an MA from Columbia University's School of International and Public Affairs, and taught as an adjunct professor of Innovations in Marketing at NYU and entrepreneurship and PR at Fordham University. He splits his time with his wife and three grown children between the upper west side of Manhattan and Great Barrington, Massachusetts.• Book: "Primitive: Tapping the Primal Drive That Powers the World's Most Successful People"• LinkedIn: Marco Greenberg• Website: PrimitiveBook.com— RESOURCES MENTIONED IN THE SHOW — • Organization: HOBY, founded by Hugh O'Brian• Book: “Deep Work: Rules for Focused Success in a Distracted World" by Cal Newport• Book: “Einstein's Dreams” by Alan Lightman• Book: "How to Stubbornly Refuse to Make Yourself Miserable about Anything: Yes Anything!" by Albert Ellis• Book: "In Praise of Wasting Time (TED Books)" by Alan Lightman• Book: “Made to Stick: Why Some Ideas Survive and Others Die" by Chip Heath & Dan Heath• Book: "The 1940 Cincinnati Reds: A World Championship and Baseball's Only In-Season Suicide" by Brian Mulligan• Book: "The Way of Go: 8 Ancient Strategy Secrets for Success in Business and Life" by Troy Anderson— THANK YOU SPONSORS! —• Fender Play. Learn to play an instrument with your first two weeks FREE at fender.com/AWESOME• Blinkist. Learn more, faster with book summaries you can read or listen to in 15 minutes at blinkist.com/awesomeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Last week, Harold Burson passed away at age 98. Harold was a larger-than-life icon of public relations - he's the Founding Chairman of Burson-Marsteller, a predecessor firm to Burson Cohn & Wolfe, he covered the Nuremberg Trials as a cub reporter after serving during WWII and he's the author of one of the PR industry's most seminal works, The Business of Persuasion. To commemorate him, we are republishing a past podcast featuring Harold's conversation with Becky Edwards, now CCO of Schneider Electric, at the 2018 Page Spring Seminar. Harold explains why he was bullish on the future of the communications, his roundabout path into the profession, and how the digital era has and will continue to reshape it. We've also published a handful of retrospectives on Harold to the PageTurner blog. Former colleagues and friends such as Roger Bolton (Page), Bill Nielsen (Johnson & Johnson), Carol Cone (On Purpose), Bob Feldman (ICF Next), Bill Wohl (United Rentals) and Herbert Heitmann (Karaktero) have contributed. Thank you for listening! If you like what you hear, subscribe on Apple Podcasts, Google Play, Spotify, or wherever you get your podcasts. Special thanks go to Rivet Smart Audio for making this season of The New CCO possible.
Last week, Harold Burson announced he will return to his childhood home of Memphis, TN, after seven decades of living in New York while leading one of the world's largest and most successful PR agencies. At 98 years young, Harold is a larger-than-life icon of public relations - he's the Founding Chairman of Burson-Marsteller, a predecessor firm to Burson Cohn & Wolfe - and, to this day, imparts visionary wisdom regarding the industry and its future. On this edition of The New CCO, we revisit a conversation from the 2018 Page Spring Seminar between Harold and Becky Edwards, now the CCO at Schneider Electric, who was then with the International Olympic Committee. Harold explains why he's bullish on the future of the communications, his roundabout path into the profession, and how the digital era has and will continue to reshape it. Thank you for listening! If you like what you hear, subscribe on iTunes, Google Play, Spotify, or wherever you get your podcasts. Special thanks go to Morning Consult and Rivet Smart Audio for making this season of The New CCO possible.
Season 2 Episode 7 – Christ as the Head of the Church with Scott Redd, Jr Introduction to Episode: During episode 7 of season 2, we discuss Christ and His role in the church. During our dialogue, we answer server questions that point us to the biblical version of Christ and His headship over His church, the bride. We as a church body must understand that Christ's role in the church is CEO, mission and vision statement, human resources and much more. Co-Host: Dr. Scott Redd is the president and an associate professor of Old Testament at the Washington, D.C., campus of Reformed Theological Seminary. Scott began his career at the Burson-Marsteller office in downtown Washington, D.C., where he was involved in media consultation for multiple national and international corporate clients. He decided to leave the business world to pursue a Master of Divinity at RTS in Orlando, Fla., and then went on to complete his doctoral dissertation in the Department of Semitic Language and Egyptian Languages and Literatures at the Catholic University of America. During his doctoral studies, he taught at Fourth Presbyterian Church in Bethesda, M.D., and ministered at Christ the King Presbyterian Church in Raleigh, N.C. Scott is married to the love of his life, Jennifer, and together they have five daughters. Podcast Episode Summary: In this episode, we talk about Christ and His headship. We discuss several types of headships in the Christian circle that may better help you understand Christ's role in the church and were we fall in place. No pastor, elder, deacon, stated clerk or presiding bishops are the true head of the church, Christ is! In this episode, we look at the different types of headship listed below: Representative Headship Unitive Headship Eschatological Headship Matthew 28:18 PURCHASE YOUR COPY OF THE BEAUTY OF THE LOCAL CHURCH BY CLICKING HERE! Ministry to Sponsor: Are you or your congregation considering taking a trip to the Holy Land? I urge you to contact Christy Lundy with Bucket List Travels for your travel itinerary and planning from A to Z. Christy can be reached on Facebook or email Stay tuned for Presbyterian History at the end of this episode! Platforms: Google Spotify Stitcher PocketCasts --- Send in a voice message: https://anchor.fm/elderqueen/message Support this podcast: https://anchor.fm/elderqueen/support
The Stevens Group is pleased to present a new podcast series that salutes the masters of public relations and revels in their observations, insights and advice to PR professionals. This new series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession. About Our Guest Mark Penn, Chairman & CEO, MDC Partners, Managing Partner & President, The Stagwell Group Mark Penn is the President and Managing Partner of The Stagwell Group, a private equity fund focused on the marketing services industry. In this role, Penn directs the acquisition process and oversees the Group's portfolio companies. Penn has been in research, advertising, public relations, polling and consulting for nearly 40 years. Before founding The Stagwell Group, he served in senior executive positions at Microsoft where as Executive Vice President and Chief Strategy Officer, he was responsible for working on core strategic issues across Microsoft's products, value propositions and investments and leading the company's competitive research and analysis. Penn's experience in growing, building and managing agencies is well-documented. As the co-founder and CEO of Penn Schoen Berland, a global market research firm that he built and sold to WPP, he demonstrated value creation in a crowded industry serving clients with innovative techniques from being first with overnight polling to pioneering unique ad testing methods used by Presidents and Fortune 100 corporations. At WPP, he also became CEO of Burson-Marsteller, and managed the two companies to record profit growth during that period. He is also known as the strategist for and creator of well-known campaigns and ads, helping reelect President Bill Clinton and his move to the political center, devising then Senator Hillary Clinton's successful “Upstate strategy,” creating Tony Blair's "Forward not Back" campaign in 2005 and the “3AM” ad in the 2008 Presidential primaries, and led the team on Microsoft's hugely successful 2014 Super Bowl ad when he headed advertising there. Penn has been a senior adviser to global corporate and political leaders including Bill Gates and Steve Ballmer, Bill Ford, U.K. Prime Minister Tony Blair, Israeli Prime Minister Menachem Begin, Senator Hillary Rodham Clinton and President Bill Clinton. He has helped elect over 25 heads of state around the world. Penn is also a globally recognized thought leader. He authored the Wall Street Journal and New York Times bestselling book “Microtrends: The Small Forces Behind Tomorrow's Big Changes”; and was a columnist for the Wall Street Journal, Time.com, POLITICO, and The Huffington Post. In a cover story, Time Magazine called him “Master of the Message.” Penn earned a bachelor's degree from Harvard College and attended Columbia Law School. He is a member of the Council on Foreign Relations and the National Holocaust Museum's Committee on Conscience, and serves on the board of Meridian International Center. Penn is also a Visiting Lecturer at Harvard College and a Professorial Lecturer at George Washington University.
In the course of a wide-ranging discussion, Edelman said:He wants at least one of his daughters to succeed him, as long as they are the most qualified - otherwise it will be a non-family member.After 40 years in PR, he's happy Edelman stayed private - as CEO he's grown revenues almost tenfold, from $90m to nearly $900m.His biggest change in 40 years is Edelman and Weber Shandwick taking over as the biggest firms from Burson-Marsteller, H+K, and Carl Byoir.Martin Sorrell is an irrepressible character, a brilliant operator, who has proven it by building a $21 billion business – he will be back.Cannes: Too many PR Lions are won by ad agencies, but PR is going to do better this year. No PR people want to walk out of the Palais muttering again – we have to win.2018 will be an "OK year" for our industry – we have to play for a 5- to 10-year time horizon."The power of earned media is only enhanced by shared media – you can't buy influence."Evolution of PR, digital and creative is a massive cultural transformation for our industry."I don't believe all the bits of a holding company come to the table with equal status – it's still advertising- or media buying-led."There's no automatic dividend to growth in developing markets.
Stacie Nevadomski Berdan is a seasoned global executive, an international careers expert and an award-winning author on how to succeed in the global marketplace. She provides practical and relevant advice on the value of understanding cross-cultural environments, the benefits of feminine leadership, and the need for developing a global mindset in all American students today. She spent the majority of her career at Burson-Marsteller and Unilever, where she served as strategist, coach, and counselor to CEOs, politicians and senior executives around the world. Her extensive global leadership experience in corporate communications, brand marketing, public affairs and cross-cultural consulting extends across four continents with a specific focus on Asia. Stacie uses her international business experience to promote the need for global awareness and cross-cultural competency for all in her books, media appearances, by-lined contributions and speaking engagements across the country. She has authored four books on the intersection of globalization and careers. Her two most recent books were released in the fall 2013: Raising Global Children (ACTFL, November 2013) is a combination parenting-advocacy book filled with practical information for parents and teachers on how to help prepare our children for a global world. A Student Guide to Study Abroad (IIE, September 2013) is the go-to guide for students and advisers. Her numerous broadcast media appearances include NBC's “Today Show,” NPR's “Marketplace” and CNN, and her work has been featured in New York Times, Wall Street Journal, USA Today, Forbes, Fortune, Time. Stacie blogs for the Huffington Post. www.stacieberdan.com
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