Podcasts about content management systems

In this episode of Confessions of a B2B Entrepreneur, host Tom Hunt and Alan Gleeson, a fractional CMO and co-founder of Contento, delve into the dynamic world of B2B marketing, exploring the evolution of marketing access points and the increasing shift towards paid strategies, the crucial relationship between CMOs and CEOs, effective methods for running lean in SaaS businesses, successful B2B campaign strategies, and opportunities within the headless CMS market. Alan shares his extensive experience working with numerous VC-backed companies, offering valuable insights for navigating the challenges and opportunities in contemporary B2B marketing.

How do constraints increase opportunities by introducing boundaries? What challenges do Content Management Systems face in the age of AI?In this episode, Jeff Eaton (Partner at Autogram) discusses the complexities of building and managing digital systems, drawing on a wide range of theoretical frameworks to understand underlying patterns. The episode highlights the continuous evolution of technology and the ongoing need for structured approaches, even in the face of advancements like AI.

Your website is the hub of your digital presence. Depending on the size of your organization, your site could have anywhere from hundreds to thousands of pages — that's a significant amount of content to manage. A content management system (CMS) simplifies this process so you can unlock new opportunities to connect with your audience. In this episode of the Go Beyond Fundraising podcast, we talk with three of Allegiance Group + Pursuant's web experts, Russ Chettiar, Ren John, and Mark Leta, about how a CMS can make your website more efficient and effective. If you're in the market for a new website or CMS, this episode is for you. We break down precisely what you should look for in a CMS and offer quick tips to help you begin the search process in the right direction. Get ready to bring your data and content together for a dynamic and engaging web experience that drives meaningful interactions with your supporters.

In this insightful episode, we welcome Jeff Brokaw, CMO of BILDIT, a company revolutionizing e-commerce with their content management system for web and mobile apps.  Jeff shares how BILDIT empowers marketing teams to make updates without relying on IT, significantly improving efficiency for large retail brands. He discusses their focus on e-commerce retailers and expansion into new markets like hospitality. Jeff also offers valuable insights on website optimization, client acquisition strategies, and the importance of targeted landing pages.  As a seasoned marketer, he emphasizes the significance of continuous learning, networking, and adapting to market changes, providing listeners with actionable tips for marketing success.  

In this episode of "Right About Now," host Ryan Alford and guest Nick Gernert, CEO of WordPress VIP, discuss the evolution of WordPress from a blogging platform to a dominant content management system (CMS). Gernert shares his journey from digital agencies to leading WordPress VIP, emphasizing the platform's importance in the corporate landscape. The conversation explores the challenges of convincing large organizations to adopt WordPress and the role of AI in enhancing content creation. Gernert advocates for a human-centric approach to AI integration, ensuring technology empowers rather than replaces content creators. The episode underscores WordPress's commitment to simplifying digital content management.TAKEAWAYSEvolution of WordPress from a blogging platform to a leading content management system (CMS).Market dominance of WordPress, with 43% of the top 10 million websites using its technology.Challenges faced by corporate clients in adopting WordPress as a primary business tool.Corporate skepticism regarding the use of WordPress for complex applications.Importance of security, compliance, and reliability in legitimizing WordPress for larger organizations.The role of people in digital transformation and the need for broader access to digital tools.Comparison of simplicity versus complexity in CMS platforms and the advantages of WordPress's user-friendly nature.Integration of artificial intelligence (AI) in content management and its potential to enhance human creativity.Current state of AI adoption among WordPress users and the goal of seamless AI integration.Future outlook for WordPress, emphasizing the importance of adapting to technological advancements and user needs. If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.

Ein Relaunch von einer großen Konzern-Website ist alles andere als einfach. Denn oft werden das Content-Management-System gewechselt, Domains zusammengelegt, die komplette Informationsarchitektur geändert. Von IT über Produkt bis Marketing sitzen zahlreiche Abteilungen mit an Board. So auch bei der DKB. Regina Biskop ist SEO-Lead bei der bekannten Bank und hatte bei einem groß angelegten Relaunch alle SEO-Themen in der Hand. Vier Jahre hat der Relaunch von der Planung bis zum Livegang gedauert. Mit 11 Abteilungen hatte sie zahlreiche Meetings, Workshops und Aufgaben zu erledigen. Im Interview spricht sie mit uns über die drei großen Phasen eines solchen Projektes, welche Aufgaben anstanden und wie sie vorgegangen ist. 📈 Mehr Charts und Analysen zur Episode 📪 SEO Insights Newsletter 👋 Fabian auf LinkedIn 👋 Benjamin auf LinkedIn

In this episode of the Foremost Media Marketing Chat podcast, Jon Ballard and Evan Facinger discuss the unique challenges and necessities for school district websites. They discuss the importance of user experience (https://www.foremostmedia.com/web-design-ux/ux-analysis), ADA compliance, and how to effectively organize content to meet the needs of several different unique audiences. The Importance of Flexibility and Functionality Proprietary content management systems (CMS) are often far too limiting for what school districts need. We advocate for the flexibility of open-source platforms like WordPress. School websites need to be functional, easy to navigate, and tailored to the specific needs of students, parents, staff, and the community. There are several critical features of school district websites that need to be considered, including calendar integrations, news updates, and mobile-friendly design, ensuring that the site serves all users effectively. Marketing and Branding for Schools Jon and Evan also discuss the often-overlooked aspect of marketing in the education sector. They share examples of how schools, including virtual, private, and public institutions, can benefit from strategic marketing to drive enrollment and community engagement. They also touch on the importance of branding consistency, suggesting that schools develop clear brand guidelines to maintain a professional online presence. Timestamps: 0:00 Intro 0:46 Organizing Information for Several Audiences at Once 5:26 Which Management Platform is Best? 8:45 Calendar Integration 10:28 Content Plugin for News & Updates 11:38 Misc Integrations: Links, Document Management, & Social Media 13:27 The Importance of Digital Marketing for School District Websites 14:59 Planning is Key 16:18 Have Consistent Brand Guidelines 17:07 Foremost Selected as UW's Primary Pre-Approved Vendor 18:21 Outro Find more marketing insights and show notes here (https://www.foremostmedia.com/resources/blog/posts?category=foremost-podcast)

Send us a Text Message.Curious about how to leverage the power of SEO to get your website noticed? Master essential concepts and terminology in our latest installment of the SEO A to Z series, where we break down everything you need to know starting with the letter 'C'. From understanding how cached pages work and how Google stores them, to the critical role of CTAs in boosting user engagement, we leave no stone unturned. We'll also demystify canonical tags and URLs, offering insights on how to prevent duplicate content issues and ensure Google indexes your preferred pages. Plus, get up-to-date on the growing influence of ChatGPT in the SEO world and Google's current stance on AI-generated content.But that's not all—we're diving into the murky waters of black hat SEO techniques and strategies. Learn about "churn and burn," a controversial tactic aiming for quick gains at the risk of a ban, and the impact of citations for local SEO. We'll also cover cloaking, where different content is served to users and search engines, and discuss keyword and page clustering with real-world examples from broadband.co.uk. And of course, no SEO discussion is complete without touching on Content Management Systems like WordPress and the importance of commercial intent in search queries. Don't miss this jam-packed episode filled with actionable insights and expert advice!Links to resources mentioned in this podcast:- SEO Glossary- SEO Glossary CSEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.comYou can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO then book an appointment with me nowAsk me a question and get on the show Click here to record a questionFind Edd on Twitter @channel5Find KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Join us with SEO expert Jason Berkowitz as we dissect e-commerce SEO. We're cutting through the noise of AI content and zeroing in on standout strategies. It's all about making your site visible online, illustrated by a case study on an outdoor sports gear brand. We're not just talking SEO basics; we're giving you actionable strategies for Shopify stores to turn browsers into buyers. We go beyond headings, exploring how articles can drive traffic to products. Plus, we're unpacking the real deal with SEO tools and Shopify's role in e-commerce. Tune in for insights that could transform your digital strategy.Episode Highlights:Jason's Journey in SEO - From a self-proclaimed SEO weirdo to the founder of Break the Web.Evolution of SEO - How SEO strategies have changed from 2009 to today.Impact of AI on SEO - Navigating the challenges and opportunities AI presents to search engine optimization.Common SEO Frustrations - Addressing the common annoyances and misconceptions in SEO.Effective Keyword Research - Tools and techniques for finding the right keywords.On-Page vs. Off-Page SEO - Understanding the balance and importance of both.Link Building Strategies - Practical tips for earning quality backlinks.Guest Background:Jason Berkowitz has been a prominent figure in the SEO industry since 2009. As the founder and SEO Director of Break the Web, he has helped numerous DTC brands enhance their online presence. Known for his transparent and results-driven approach, Jason has been a trusted advisor to in-house marketing teams, helping them navigate the complexities of SEO. Outside of his professional achievements, Jason is passionate about demystifying SEO and making it accessible to all.WebsiteLinkedInTwitter--Additional Resources:Tools Mentioned:Break The Web SEO AgencyScreaming FrogAhrefsSEMrushSiteBulbMozStatistaGoogle TrendsSEO ManagerWiki: The Semantic WebRich Results TestShow your products for free on GoogleSet up the Google & YouTube channelSponsors:ZipifyCleverificNever miss an episode:Subscribe wherever you get your podcastsJoin Kurt's newsletterHelp the show:Ask a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.Tune in to learn the secrets of successful SEO from one of the industry's leading experts!

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Bill Rogers is CEO and Co-founder of ai12z and has founded several companies, notably Ektron among them.  In this episode, Bill talks about growing up in Massachusetts, family, childhood interests, electrical engineering, and a life of startups and entrepreneurship, beginning with a firewood company as a youngster, and moving through hardware and software as an adult and in industries like healthcare and video conferencing solutions.   He breaks down how Ektron came to be and what it was like in the early days of the Content Management System. Lastly, he discusses his history with conversational AI and his future with next-generation AI.

Get ready for an insightful conversation as we sit down with the dynamic Adrian Marin, who has had an extraordinary year making waves in the Ruby world. From taking Avo, his custom Content Management System for Rails, to the next level, to the launching of Friendly.rb, a fresh and vibrant Ruby conference in the heart of Bucharest, Romania.Adrian doesn't stop there; he's been on a whirlwind journey, embracing the global Ruby community by attending conferences far and wide. Join us as we delve into the intricacies of developing Avo, the inspiration behind launching Friendly.rb, and the invaluable experiences gained from being a prominent presence at ruby conferences around the globe. Oh, did we mention that he also started a podcast?If you're curious about Avo, Friendly.rb, the Friendly Show or simply interested in the adventures of an entrepreneur who's had a monumental year, tune in and discover the vibrant world of Adrian Marin.Relevant LinksWebsiteTwitterMastodonAvoFriendly.rbFriendly Show

Kelly Molson: Welcome to Skip the Queue, a podcast for people working in or working with visitor attractions. I'm your host, Kelly Molson. In this new monthly slot, Rubber Cheese CEO Paul Marden joins me to discuss different digital related topics. In this episode, we're discussing personalisation and what attractions can do to make their websites feel more tailored to their audience. You can subscribe on all the usual channels by searching Skip the Queue. Kelly Molson: Hello, hello. Welcome back to the podcast. Paul Marden: Hello again. Good, isn't it? Back here for a third time. Kelly Molson: It is good. You're lucky. Right, let's start the podcast as we do with this one. What attraction have you visited most recently and what did you love about it? Paul Marden: Yeah, I was pretty lucky the other day because I went to the National Maritime Museum, because I'm a Trustee of Kids in Museums and we had our Family Friendly Museum Awards and we held it in their lecture theatre at the Maritime Museum up in Greenwich. And I'd been to the Greenwich Museums before. I'd been to the top of the hill where the observatory is, but I've never been to the bottom of the hill, which is where Maritime Museum is. And so I'm just there with all the great and good of all of the museums around the country that have been shortlisted for the awards, which was brilliant. Paul Marden: But the bit that I really loved was that I was there in the daytime during the midweek, so peak school trip season, and it was just amazing to be in this place with all these school kids there doing their school trips, which is something I'm really passionate about, the value of those school trips. It was something that really got the kids lost out on when COVID hit and everybody was working online and then they went back to schools, but the schools had to be really careful about what they did and there were no school trips. That's such a magical part of being in primary school that they were just robbed of. So seeing all those kids in that amazing place was just wonderful. I got to rub shoulders with the great and the good. Paul Marden: I met some Skip the Queue alumni at the event as well, and I had a lovely cup of tea and a piece of cake in the cafe with our Project Manager, Becs. Did you imagine a better day? Kelly Molson: No, it's a perfect day. I was just thinking as you were talking about the school trips, it's like a rite of passage at school, isn't it, to be walking around a museum with a clipboard to draw a picture of it? Go and find X and draw a picture of it. I just got really vivid memories of doing that . Paul Marden: They were all just herring around, doing exactly that and loving life and buying their little rubbers in the shop and things like that. Kelly Molson: You should collect rubbers, kids. All the cool people do. Okay, I need to give a big shout out to National Trust. We are really lucky where we live. So we've got like a triangle of National Trust venues near us. So we've got Wimpole, Ickworth and Anglesey Abbey, all within like 25 minutes, half an hour, a little bit longer for Ickworth. Each one of them is incredible. They all have a different adventure. They've got great play areas, beautiful historic houses and beautiful walks. And we have spent a lot of time in the last two years at National Trust venues, walking, pushing the pram. But now Edie's toddling around, we're into the activity areas and all of them are phenomenal. Wimpole has just redone their outdoor play area, which we're yet to visit. Kelly Molson: We're just waiting for a dry day to get back over to that one. But it's just the membership. So I think the membership is such superb value for money. Paul Marden: It really is.Kelly Molson: I cannot speak more highly of it. It is such good value for money and we get 45678 times the amount of value from it every single year we have this membership, so much so that we gift it to people as well. Kelly Molson: We were really lucky. We got given some money for a wedding gift and we said, rather than think when people give you money, it's lovely, but you can put it in the bank and you forget about it. Or it just gets spent on stuff. And were like, “Right, if we get given money, we'll spend it on a thing and we can say we bought this thing with it.” And so that we bought the National Trust membership with it. Paul Marden: That's a cracking idea. Kelly Molson: Yeah, it was really good. Really good idea. But then it's such good value that we've then bought membership for my parents. Paul Marden: Really?Kelly Molson: Yeah. So I think it was like a joint. I think Father's Day and my mum's birthday are quite close together, so it might have been a joint one for that. They go and they go on their own and then they go and then they take Edie as well. And it's absolutely brilliant. So, yeah, well done, National Trust. Well done, Wimpole. Especially because pigs. Someone, the tiny person in my house, is very happy about pigs there. I don't mean myself, I mean Edie. And also, I just want to give a big shout out to one of the volunteers. I'm really sorry I didn't get the volunteer's name at Wimpole. He is one of the volunteers in the farm. Kelly Molson: I am a little bit frightened of horses. I think they're beautiful but really big. I saw an old next to the neighbour get kicked by a horse once. Paul Marden: You've literally been scarred for life. Kelly Molson: There's a block up there, but I'm a little bit frightened of horses. And there's a huge Shire horse at Wimpole who's a big old gentle giant. I think he's called Jack. But I am a bit frightened and I don't want that fear to rub off on Edie. And so I very bravely took Edie over to meet the Shire horse. But the volunteer was wonderful. This guy know told us loads of stuff about the horse and he was really great with Edie and she managed to stroke his nose and even I managed to stroke Jack's nose. So, yeah, thank you man whose name I didn't get. It was a really lovely experience and you helped put me at ease and my daughter at ease. So there you go. National Trust and the value of volunteers. Paul Marden: And National Trust volunteers, we've talked about this before. I've been to a couple that are local to me and they just tell the most amazing stories and they engage people in a way that to be so passionate about the thing that you care about and that you want to do that for free to help people to enjoy their experience is just amazing. And there are some, I mean, there are diamonds all over the place in all the museums and places that we visit, but there's plenty of them. When you work that Natural Trust membership, you get to meet a lot of volunteers, don't you? And they are amazing.Kelly Molson: Working it hard. Okay, let's get on to what we're going to discuss today. So we are talking about personalisation and what attractions can do to make their websites feel more personal. So this is an interesting one and I think that we've probably got to put our hands up and make a bit of an apology here. Very few people who took part in the 2023 Visitor Attraction Website Survey actually implement personalisation, but there's a lot of evidence that personalisation improves conversion rates. So there's some stats that I want to read out from the report. Only 6% of respondents personalised their website experience for customers, yet 85% of respondents thought personalisation was highly important. So, question for you, why do you think so many people think it's important, but so few are actually implementing it? Paul Marden: This is where we hold our hands up, isn't it? And we say, I think the answer to that is because we didn't ask the question properly. I've touched base with it. There was a very small set of people, as you say, 6% of people said that they were personalising their websites. But the language that we used in the question was a little bit confusing. And when I reached out to a handful of that 6%, they were like, "Oh, no, that's not what we thought you meant. What we thought you meant was that". So one person said to me, "You could personalise your experience at the venue by buying different things, not personalise the website experience." Yeah. And when you read the language of the question again with that answer in your head, it's obvious why they answered it in the way that they did. Paul Marden: So there's a lesson to be learned there about trialing the questionnaire, making sure that people understand what it is that we're saying and that we agree with the language of what we've used. The fact is, I think a lot of people didn't understand us. So the answers that we got back, the disparity, is clearly confusion based. But even if weren't confused, even if we had the data, my instinct is that there would be a big difference between the two. And that boils down to the fact that I think that personalisation is hard to do and that actually the reason why a lot of people aren't doing it is because it's hard and costly in some cases. But we need to get into the guts of that and understand why. Kelly Molson: Okay, so lesson learned for next year. We need to give more clarity over the questions that we ask. So thanks for the feedback, everybody. We will do that. What do we actually mean by personalisation then? Paul Marden: Yeah, that's a good question. I think that what we mean by personalisation is developing the website in a way that means that you show different contents to different audience members depending on different things. There's lots of different ways in which you can do that. There's a very simple perspective which is around not automatically showing different content to different people, but writing content for your different audiences and making that easily discoverable. It doesn't have to be technically complex. Paul Marden: Yeah. It's really about writing the right content for the right people and making it so that they can get from where they are to where they want to get to and get that right answer. Most of us do that intuitively. Most of us, when we're writing content as marketers, we do personalise the content to the end audience, even if we're not doing that in an automated way. Kelly Molson: I think with this, though, my interpretation of it is the next level onto that, which is, that's true personalisation, because I think those things, yes, that's a very simple way of looking at it, but that for me is not enough when it comes to how we answer this question. So it's the tracking behaviour and showing personal content that to me truly personalises an experience. I can think of things that we've done in the past in terms of tracking where someone tracking the IP of the person that's looking at the website and offering them up content that is in English, UK English or in American English for example. Paul Marden: Absolutely. So it could be about time of day, it's trite. I'm not going to convert somebody but saying good morning, good afternoon, good evening, based on where they are. We did another site a few years ago which showed videos of an experience in the daytime or an experience at nighttime, depending on when you were looking at the website, and then you could switch in between them, which was pretty cool. Kelly Molson: I like that. Paul Marden: Yeah. So you could do time of day, you could do location, like you say, interesting is understanding, building an understanding of somebody fitting an audience profile based on what they've looked at across the site, which gets a little bit creepy, doesn't it? If you're tracking and you use that tracking information without lots of care, you could look really creepy. But if you use it really carefully, then you can adapt the content of the site based on the more that somebody looks at the Schools section of your website and they look at news articles that are related to schools, maybe they're a teacher or maybe they're interested in running a school trip to your venue and you can adapt the recommendations that you make to them based on that understanding, that they show more interest in the educational aspects of what you're doing. Kelly Molson: So this leads us to really to what some of the benefits are. And ultimately, I think the more personalised the site is, the easier it gets for users to meet their needs. You're kind of getting them from the start to their goal quicker and hopefully makes their lives easier as well. Paul Marden: Yeah, absolutely. So I found some data. No, as you know, this came out of the report. Actually 80% of consumers. This was a stat that we pulled out in the report. Kelly Molson: It's from Hubspot. Paul Marden: Yeah. 80% of consumers are more likely to make a purchase from brands that offer a personalised experience. So from that perspective, personalised sites are more likely to convert. There was other stats that we didn't put into the report itself, Boston Consulting Group, found that brands that create personalised experiences, combining digital with customer data, so that the true personalisation you were talking about, increased revenue by 6% to 10%. That's pretty impressive. Kelly Molson: It is pretty impressive. But then that brings us to risk, doesn't it? And that kind of creepy aspect of this and whether it's. Is it okay, hon? Paul Marden: Yeah, I mean, the obvious one is privacy isn't know. We live in an age where people value their privacy and there's laws around that as well. So in the UK we've got GDPR, there are laws all over the world in relation to personal information and tracking somebody's behaviour around your site, what they do and what they look at and being able to associate that back to an individual themselves is definitely data that would be in the scope of the Data Protection Act in the UK and GDPR across Europe. So you have to be really careful about what data you're collecting, how you attribute it back to a natural human, and then what do you do to protect that data? Kelly Molson: And then you've got complexity of managing multiple sites, managing large volumes and multiple sources of data on top of that as well. Paul Marden: I alluded to that earlier on as my kind of. The reason why I think a lot of people don't do this is when you get into the true personalisation, when you're managing a website, there's a lot of content on there, you've got to think about what everybody needs. You got lots of people in the organisation wanting their content put onto the website. You're the editor and you're responsible for that thing. And then somebody says to you, "I think it's a bright idea. We've got twelve audiences and we want to have personalised content for all of those audiences.". And now you don't have one website to manage, you've got twelve websites to manage. Paul Marden: And when it goes wrong for one particular person, when the CEO is looking at the website and it shows them something really weird and they report it to the editor and the editor is like, “Yeah, how do I know what it was that went wrong? Because I don't have one website. I've got twelve websites that I've got to manage.” The level of complexity and the effort that you go into this, if you're not careful, if you're not doing this in a sensible way, it can become quite hard to manage and get your head around. Kelly Molson: I'm just thinking of the horror of trying to support that from an agency perspective as well. When you've got support tickets coming in and the support ticket from the client is. So this person is not happy because they've seen content that isn't okay for them or oh God. Paul Marden: Yeah, if not managed properly, you got this potential explosion of content. You've also got the potential for all of that personal data about the people that are going around the website to be trapped. So now you've got to manage a load of data in volumes that you'd never really thought of before. Where does the customer data come from? If you've got, do we want to show personalised information for people that are members? Where do we hold our membership information? Do we hold that in a CRM system? Okay, so now we need to plumb the CRM system into the website so the website knows if the visitor is a member or not. Do we show different information to somebody that is not a member but they have visited before or how do we know that? Paul Marden: Oh, we need to plumb in data from the ticketing system now. And this can be amazing. And that's how you arrive at that high conversion rate, is that you've enriched the experience with loads of knowledge about the person. It's not like somebody's walking into the gates of the place and you know nothing about them. All of a sudden they're walking into your website, they're interacting with your website and they're not just the same as everyone else, they're special and everybody wants to be special, but to get them to that special place you have to know a lot about them. It can be amazing when it's done well, but it's not trivial. Kelly Molson: So we always at this point, talk about who is doing it well. And this is a really difficult one. Tricky one, because ultimately we haven't asked the question properly in the survey. And because of the nature of personalisation, we don't know who's doing it. We don't know really. So what would be great is if you are an attraction, listening to this episode and you're out there and you are doing it well, we'd really love to talk to you. So we have these little slots that we have between Paul and I. We've got a load of things that we can talk about, but if there's an attraction out there that is doing personalisation really well, we can open up one of these slots for you to come on and have a chat with us and just talk about some of the things that you're doing. Kelly Molson: We'd love to hear some really good success stories for this and some case studies. So yeah, feel free to drop me an email and kelly@rubbercheese.com and let me know. So skipping over the fact that we've got no one to talk about who does it well. Hopefully we will soon. What are the steps that people can take? So what's the starting point? If you are thinking about personalisation, what does that journey look like? Paul Marden: Yeah, first of all, you need to understand the audience, don't you? Or the audience is. And just talking from our own perspective and our process that we follow, that's an early part of the kind of research that we do when we're building a new site is to dig into who the audience is and trying to understand them in as many ways as you possibly can. There's loads of stuff written about this online. There's some brilliant examples that I've looked at before far TfL, who share their audience personas and how much detail they've gone into understanding who the different people are that interact with the TfL website and what their goals are and what makes them special from the perspective of an attraction. You could think of families with young kids that are coming. Paul Marden: You could be thinking of maybe if you were a museum, the people that are running school trips, the teachers and so forth, that could be running it. Maybe the volunteers for your organisation or another audience member that you need to think about and understand who they are, what they look like in terms of their demographic information, the way they think and what they do and how they interact with the world, markers that you could use to be able to help target that. So figuring out that audience persona for each of the people that you want to target, I think, is a crucial job.Kelly Molson: Definitely the starting point. And sometimes that's done internally and sometimes we support with that externally. I think then you have to kind of think about the tools that you've got, what is available to you and how you can use them. And we focus on three main ones at Rubber Cheese, don't we? Paul Marden: Yeah, absolutely. So we focus on WordPress, Umbraco and HubSpot. And it's interesting because each of them have different functionalities in terms of personalisation. And it's been weird, isn't it, to try and think about the tool before you think about what you want to do, but really it's about not trying to put the cart before the horse. If you know what the tool can do, then you can figure out how you can use it. Kelly Molson: Yeah, and I think from a cost perspective as well, it's thinking about what you already have in place that you can manipulate rather than starting from scratch. Paul Marden: HubSpot is a good one to talk about because straight out of the box it's the most capable in terms of personalisation. And it's a bit obscure because a lot of people think of HubSpot as being a CRM package. They don't think of it as being a content management system website tool, but it has that functionality and that's kind of evolved over the last five years into a fully formed content management system.Paul Marden: But because you've got this bolted together CRM and content management system, they've obviously spotted that an opportunity for them and they've put those two things together. And so straight out of the box you can build out personalisation, you can create these what they call smart rules. To say in this section, I want to show this content dependent on this particular factor. So that's pretty awesome to get that straight out of the box I think. Kelly Molson: I struggle to get my head around that just because I do view HubSpot as our CRM. I'm in it constantly. It's my source of truth for all of my clients and networking contacts and suppliers. It's where my sales pipeline is. I can't get my head around it. It's a content management system as well. Paul Marden: Completely. But you can think of, when you're building out a website and it doesn't have to be built out in HubSpot itself. Sorry. In HubSpot's own content management system you can still do a lot of this using their CRM system bolted onto other content management systems. But you can create contacts as somebody becomes a real person. Then you could create that contact inside HubSpot and use the knowledge about that person on the website. You can use the deal functionality inside HubSpot to track when somebody has bought tickets for a place and when they've actually completed the deal. You end up with lots and lots of data going through HubSpot when you do all of that order information going through there. Paul Marden: But that's how you enrich it with the ability to target your existing customers with different content to prospective customers that have never bought from you before. Kelly Molson: What about Umbraco and WordPress? Because this is not something that they do like out of the box. Is it off the shelf? Paul Marden: No, absolutely. So Umbraco doesn't have it straight out of the box. There is a really capable personalisation system called uMarketingSuite which you can buy. It's like annual subscription product that bolts into Umbraco itself. It's been built so that when you're in there and managing all of your audience personas and the content that you want to adapt, it's all in that one package. So once you've got it in there, it does feel like it's all Umbraco because it's been designed in a really neat way. The challenge is you've got to buy it. It's a paid for add on, but the benefit that you get is well worth the investment. But it's not a cheap investment to make in that tooling. And also there's elements of the site needs to be built with that in mind. Kelly Molson: You can't just plug it on at the end and hope for the best. You've got to think about that long. Paul Marden: No, it's not a plug it on. You can retrospectively add it into a site. Yeah, but it will probably cost you more to add it afterwards than if you'd have thought about it at the beginning and done it. So it definitely can be added on later on. But if you think about it in advance and you do it all at the same time, the total cost of the project will probably be lower. Kelly Molson: Okay, so that's a good one to think about. If you are planning new website projects for the new year, you are really happy with the Umbraco platform. There's something to have a conversation around that. And then WordPress plugins. Paul Marden: Exactly. So as with everything WordPress related, hundreds of people have solved this problem. So there are lots and lots of plugins out there. There's a couple that I would mention that came up when I was doing some research around this. There's one called if so dynamic content. There's one called Logic Hop, both of which enable you to adapt your content based on certain rules that you define. So, pretty much like the smart rule functionality that's in HubSpot, you can achieve that natively inside WordPress once you add these plugins. And the cost of those plugins was negligible. Yeah, you're talking under 100 quid for a year worth of setting that up. Kelly Molson: Well, that's good to know. So what are we talking about in terms of budgets for stuff then? So there's effort involved in understanding your audiences first. So that's going to be something that you talk to your agency or you bring in an external or you do internally. You carry out your persona work, you really understand who your audience is. That cost is really variable. It could be workshop based. You might have all of this information internally anyway that you just kind of need the time to pull it all together. Paul Marden: Yeah, absolutely. And you can imagine that could be a day's effort to just pull together a few things that already exist. It could be several weeks worth of effort spread over a longer period of time. I was having a chat with Matt, our Creative Director, about this the other day and literally just scribbled on a piece of paper. But he was like, “Paul, you need to understand this.” At the one end of the spectrum you could spend a little time researching this stuff. At the other end of the spectrum you could spend a lot of time. And what do you get when you go in between the two? You make less assumptions the further down the road you go. So if you can deal with kind of a minimal research and making some broad assumptions, then that's a sensible thing to do.Paul Marden: But if you want the confidence of knowing that you're not making too many assumptions and there's lots of data underlying the things that you're saying, then obviously you need to invest more effort into that research to be able to find that out. Yeah, kind of obvious, but it helped when you drew me that kind of framer. Kelly Molson: So let's look at the tools then. So let's do HubSpot. We talked about HubSpot first. What's the cost involved in that? Because my assumption, I mean, I've used the free version of HubSpot for years. There's a paid version of HubSpot. My assumption was the paid version of HubSpot was really expensive. Paul Marden: So costing HubSpot is a complex thing because there's lots of different variables involved. There's lots of features. The more features you add, the more it costs. But in order to do this personalisation you need a pro version of their content management system and you're looking at about 350 quid a month to be able to do that. So what's that, about four and a half, 5000 pounds a year to buy that in? That is not just for that feature, that is for the whole of that HubSpot content management system and all of its hosting included as well. And it is top grade, highly secure or highly available infrastructure that you get bolted in that. So the cost of personalisation is not just the 350 quid a month, that is, the all in to get that pro package is 350 quid a month. Kelly Molson: And then there'll be dev costs on top of that to implement it. Paul Marden: Yeah, to a certain extent, actually a lot of the personalisation, because it's core to HubSpot, you can achieve a lot in a normally designed and built HubSpot site and then just manage the content in that. So let's say, you've got a panel where you want to show a particular piece of content that says, "Hey, you're back again." Because you're a returning user, you wouldn't necessarily need a developer to be able to make that available to you. Those smart rules would be built in by the content management system. So there's obviously going to be things that you want to do that. You will need to have a developer to be able to do that. Kelly Molson: You need someone that understands logic. This is not a job for me. Paul Marden: Well, in the right hands, you don't need a developer to be able to do a lot of the personalisation in HubSpot. Kelly Molson: All right, what about Umbraco? Paul Marden: Yeah, there are some free tools. There's something called personalisation groups. But if you want to go for uMarketingSuite, which I think is where you're getting into, really see it would be a proper personalisation territory with lots of great functionality, you're looking at about 400 quid a month for the package to be added into your Umbraco instance. So that's not comparing apples with apples when we look at the HubSpot cost, because that was an all in cost for the whole of the platform for HubSpot. Whereas for Umbraco uMarketingSuite is 400 quid a month to add it to your instance. And that depends on the amount of traffic on your site that does vary. Kelly Molson: And then WordPress is cheapest chips in comparison. So plugins, you're looking at costs of around about 150 pounds per year depending on what one you go to. Obviously you've either got somebody internally that can integrate that for you or you've got your dev costs on top of that. But if you've already got an existing website in WordPress, then actually could be something relatively inexpensive that you could start to try out. Paul Marden: Yeah, absolutely. And then on top of that you've got other personalisation systems that you could plug into any of these systems with your kind of Lamborghini style sets of functionality. These are starting costs for the packages we're talking about. Yeah, we're talking 150 quid a year for WordPress, but that would be basic personalisation. Kelly Molson: Yeah. Okay, good chat. So just to reiterate what we said earlier, sorry, we were idiots about the question and of course some confusion. Apologies, we'll do much better next time. But now you've listened to this episode, if you do have a story to share and you are doing some really interesting things, we would love to give you the platform to share that. So do drop me a line, kelly@rubbercheese.com and we will make that happen. All right, great. Same time next month. Paul Marden: Awesome. Kelly Molson:  Thanks for listening to Skip The Queue. If you've enjoyed this podcast, please leave us a five star review. It really helps others find us. And remember to follow us on Twitter for your chance to win the books that have been mentioned. Skip the queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. You can find show notes and transcriptions from this episode and more over on our website, rubbercheese.com/podcast.

It's the 18th episode of our “Thinking the Unthinkable” series and our topic is "Who needs a Content Management System (CMS) anyway?" Have you noticed how you obsess about all the amazing things that you can do with your client websites? Imagine if they did this, or, you know what would double your revenue... you could do this. A few months after launch you realise that they're using none of the functionality that you painstakingly built! WordPress is a truly capable Content Management System (CMS), but do most of our clients really need it? Can they make use of all that's possible, or should we be pointing them towards other options, like static sites. We talk about our history with CMS's as well as when we think that WordPress is the 'best fit' for clients.

In a rapidly evolving digital landscape, where websites are the lifeline of businesses, there's a powerful tool that founders, CEOs, CTOs, and CMOs of web content development companies can't afford to ignore. Whether you're a founder seeking to scale your online presence, a CEO looking to streamline your content strategies, a CTO aiming to optimize workflows, or a CMO striving for enhanced user engagement, this podcast is for you.

Welcome to the latest season of Media Voices: Big Noises! This season, sponsored by Glide Publishing Platform, we'll be talking to publishing people with something to say. Media Voices co-host Peter Houston is tired of hearing the same old industry buzzwords. The publishing platitudes are starting to wear a bit thin, and he's decided to see if he can shake the conversation up a bit by speaking to some of the biggest characters in the business. On this week's episode of Media Voices - the final edition of our Big Noises series - we hear from Stuart Forrest. As Peter makes clear in his intro, Stuart has worked at most of the major publishers in the UK in a variety of different roles, which has granted him a unique insight into the good and bad practices of the industry. He tells us about all the changes he's seen over his career to date, why the publisher-platform tug-of-war is inevitable but subject to change, and how 'clickability' differs from 'clickbait'. We'll be back later in the year with our autumn season of Media Voices. Until then, have a fantastic summer! Thanks to Glide Publishing Platform who have sponsored this season of Media Voices: Big Noises. Glide exists to make publishers more successful by removing any need to get bogged down building Content Management Systems, providing an industry-leading SaaS tailored to let publishers do more and spend less. Publishers using Glide direct more resources at their audiences and products, and focus on building things that make them money. You do the content, Glide does the management. Glide have created 3 expert guides to getting much more from a new or headless CMS, created for editorial, technology, and product teams. You can get the whitepapers here.

Welcome to the latest season of Media Voices: Big Noises! This season, sponsored by Glide Publishing Platform, we'll be talking to publishing people with something to say. Media Voices co-host Peter Houston is tired of hearing the same old industry buzzwords. The publishing platitudes are starting to wear a bit thin, and he's decided to see if he can shake the conversation up a bit by speaking to some of the biggest characters in the business. On this week's episode of Big Noises we hear from Skift founder Rafat Ali. He tells us about why he decided on eschewing the rush for VC funding in favour of more sustainable growth, how the travel information site is using AI in a practical way, and where so much of the media industry goes wrong when choosing priorities. He tells us about his lateral moves from tech expert to paid content specialist into founder of a premium B2B travel site. Thanks to Glide Publishing Platform who have sponsored this season of Media Voices: Big Noises. Glide exists to make publishers more successful by removing any need to get bogged down building Content Management Systems, providing an industry-leading SaaS tailored to let publishers do more and spend less. Publishers using Glide direct more resources at their audiences and products, and focus on building things that make them money. You do the content, Glide does the management. Glide have created 3 expert guides to getting much more from a new or headless CMS, created for editorial, technology, and product teams. You can get the whitepapers here.

Episode Highlights:The Growth of Lone Rock Point [00:00:32] JJ discusses the growth of his agency, Lone Rock Point, from 4-5 people in spring 2020 to 16 people now.Remote-first Approach [00:02:29] JJ talks about adopting a remote-first organizational structure from the beginning and how they didn't miss a beat when the pandemic hit in 2020.Focus on Public Sector and NASA [00:04:02] JJ explains his background in government contracting and how his agency focuses on working with the public sector, particularly in the federal level, including clients like NASA.The federal government ecosystem [00:11:29] Discussion on the ecosystem and governance of federal government agencies, including guidance and policies.Starting Lone Rock Point [00:13:39] JJ's decision to start his own agency after exploring side hustles and feeling the desire to be more entrepreneurial.Niching down to WordPress [00:18:25] The growth and success of Lone Rock Point after focusing on WordPress as their main service offering.Topic 1: Using WordPress as a Content Management System [00:22:17] Discussion on using WordPress as a content management system and adapting WooCommerce for check payments.Topic 2: WordPress and the Public Sector [00:22:58] Exploration of using WordPress in the public sector, particularly in government agencies like NASA, for managing and publishing content.Topic 3: Web Modernization Project with NASA [00:28:26] Overview of a web modernization project with NASA, including evaluating different CMS options and deciding to invest in WordPress.The SEO and Accessibility Tools in WordPress [00:32:35] Discusses the real-time analysis tools in WordPress for SEO and accessibility, such as Yoast, and how they differentiate it from other CMS platforms.The Resources and Knowledge Sharing in the WordPress Community [00:34:57] Explains the abundance of resources, knowledge sharing, and community support available in the WordPress ecosystem compared to other CMS platforms.The Importance of Open Source and User Experience in WordPress [00:37:11] Highlights the significance of open source adoption in the public sector and how WordPress's user experience and inclusivity differentiate it from commercial solutions.

Welcome to the latest season of Media Voices: Big Noises! This season, sponsored by Glide Publishing Platform, we'll be talking to publishing people with something to say. Media Voices co-host Peter Houston is tired of hearing the same old industry buzzwords. The publishing platitudes are starting to wear a bit thin, and he's decided to see if he can shake the conversation up a bit by speaking to some of the biggest characters in the business. On this week's episode of Media Voices' Big Noises series we hear from Ricky Sutton, a man who has straddled both the journalistic and tech industries. Ricky tells us about the media militancy, why we need media plurality and why he thinks publisher cohesion is vital for ensuring that, and his own eclectic and unusual path through the industry. He explains why the AI could be fatal for the publishing industry - and what we need to do to prevent that inevitability. Thanks to Glide Publishing Platform who have sponsored this season of Media Voices: Big Noises. Glide exists to make publishers more successful by removing any need to get bogged down building Content Management Systems, providing an industry-leading SaaS tailored to let publishers do more and spend less. Publishers using Glide direct more resources at their audiences and products, and focus on building things that make them money. You do the content, Glide does the management. Glide have created 3 expert guides to getting much more from a new or headless CMS, created for editorial, technology, and product teams. You can get the whitepapers here.

Welcome to the latest season of Media Voices: Big Noises! This season, sponsored by Glide Publishing Platform, we'll be talking to publishing people with something to say. Media Voices co-host Peter Houston is tired of hearing the same old industry buzzwords. The publishing platitudes are starting to wear a bit thin, and he's decided to see if he can shake the conversation up a bit by speaking to some of the biggest characters in the business. On this week's episode of Big Noises we hear from Mpho Raborife. Mpho is Managing Editor at news24, a South African-based news outlet with a primarily Millennial staff and audience. Mpho tells us about how she caught the journalism bug while doing work experience, why news organisations that don't listen to their younger staff members aren't effectively serving their audiences, and why young people in newsrooms need to know they have a future in the business to remain invested and engaged. Peter also asked her about her ongoing research project for the Reuters Institute for the Study of Journalism, and how she hopes younger people will be more nurtured by newsrooms in the future. She echoes what Lucy Keung has said about the need to listen to the younger members of staff - and how those who don't are leaving societal and commercial opportunities on the table. Thanks to Glide Publishing Platform who have sponsored this season of Media Voices: Big Noises. Glide exists to make publishers more successful by removing any need to get bogged down building Content Management Systems, providing an industry-leading SaaS tailored to let publishers do more and spend less. Publishers using Glide direct more resources at their audiences and products, and focus on building things that make them money. You do the content, Glide does the management. Glide have created 3 expert guides to getting much more from a new or headless CMS, created for editorial, technology, and product teams. You can get the whitepapers here.

Welcome to the latest season of Media Voices: Big Noises! This season, sponsored by Glide Publishing Platform, we'll be talking to publishing people with something to say. Media Voices co-host Peter Houston is tired of hearing the same old industry buzzwords. The publishing platitudes are starting to wear a bit thin, and he's decided to see if he can shake the conversation up a bit by speaking to some of the biggest characters in the business. On this week's episode of Big Noises from Media Voices we hear from media analyst Shirish Kulkarni. He takes us through news innovation and inclusion projects, from journalism AI to community journalism, focusing really on how these can be used together to serve people who currently don't see any value in journalism. He explains why news avoidance is a rational response to the current news ecosystem, and how news outlets that say 'we need people to trust us tomorrow' need to have a good long look at themselves. Kulkarni argues that DE&I cannot be fixed quickly, that there is a failure of management to address the issues substantively, and that media organisations' resistance to change is ultimately holding them back. Thanks to Glide Publishing Platform who have sponsored this season of Media Voices: Big Noises. Glide exists to make publishers more successful by removing any need to get bogged down building Content Management Systems, providing an industry-leading SaaS tailored to let publishers do more and spend less. Publishers using Glide direct more resources at their audiences and products, and focus on building things that make them money. You do the content, Glide does the management. Glide have created 3 expert guides to getting much more from a new or headless CMS, created for editorial, technology, and product teams. You can get the whitepapers here.  

Welcome to the latest season of Media Voices: Big Noises! This season, sponsored by Glide Publishing Platform, we'll be talking to publishing people with something to say. Media Voices co-host Peter Houston is tired of hearing the same old industry buzzwords. The publishing platitudes are starting to wear a bit thin, and he's decided to see if he can shake the conversation up a bit by speaking to some of the biggest characters in the business. In this latest episode of our Big Noises series, we hear from SEO Capo Barry Adams. Barry is a tech guy that moved into SEO more than 20 years ago, seeing it as the perfect hybrid of technology and marketing. He was at the Belfast Telegraph when it was known for punching way above its weight in search, taking advantage of Google's algorithms quirks. Since then he has worked for some of the world's biggest media organisations, fixing their SEO and explaining that, these days, there are no quick fixes or silver bullets when it comes to search performance. We spoke about the mystery that is Reach's consistently good search rankings despite its horrendous UX, the difference between journalism and SEO content and how getting it wrong can damage trust, and of course his thoughts on Google, AI and the future of publishers in the search ecosystem.   Thanks to Glide Publishing Platform who have sponsored this season of Media Voices: Big Noises. Glide exists to make publishers more successful by removing any need to get bogged down building Content Management Systems, providing an industry-leading SaaS tailored to let publishers do more and spend less. Publishers using Glide direct more resources at their audiences and products, and focus on building things that make them money. You do the content, Glide does the management. Glide have created 3 expert guides to getting much more from a new or headless CMS, created for editorial, technology, and product teams. You can get the whitepapers here.

Welcome to the latest season of Media Voices: Big Noises! This season, sponsored by Glide Publishing Platform, we'll be talking to publishing people with something to say. Media Voices co-host Peter Houston is tired of hearing the same old industry buzzwords. The publishing platitudes are starting to wear a bit thin, and he's decided to see if he can shake the conversation up a bit by speaking to some of the biggest characters in the business. First up is Neil Thackray. Neil is a media executive with decades of experience leading media companies both large and small. As one of the co-founders of Briefing Media (home of theMediaBriefing and AgriBriefing), he gained a formidable reputation for calling out executive BS at conferences and in his columns, and being unafraid to point out some of the biggest industry issues.  Neil spoke to Peter about the myth that content is king, the failures of publishing leadership, how media companies have lost the ability to differentiate, and how investors share some of the blame. Thanks to Glide Publishing Platform who have sponsored this season of Media Voices: Big Noises. Glide exists to make publishers more successful by removing any need to get bogged down building Content Management Systems, providing an industry-leading SaaS tailored to let publishers do more and spend less. Publishers using Glide direct more resources at their audiences and products, and focus on building things that make them money. You do the content, Glide does the management. Glide have created 3 expert guides to getting much more from a new or headless CMS, created for editorial, technology, and product teams. You can get the whitepapers here.

Every business needs a website that performs for their business, but beyond a good Content Management System and regular content updates, it takes a lot to maximize your return on investments in this critical marketing platform. In a special episode brought to you by RDA and Sitecore, we're going to talk about getting the most value from your Digital Experience Platform, or DXP, investment.  To help me discuss this topic, I'd like to welcome Sue Rivero, Director of Consulting Services, RDA. RESOURCES Sitecore website https://www.sitecore.com RDA website https://www.rdacorp.com/ The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnow Don't miss the upcoming CXPS conference, May 8-11 in Durham, North Carolina. It's for professional services firms that want to focus more on the customer experience. Go to: https://clientexperience.org/cxps-conference/ to register and use the code AGILE200 to get $200 off your ticket. The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

You may think website designers spend all day coding websites, but with the explosion in Content Management Systems like wordpress, very few do.So what do we do?Well, that's what you'll find out in this episode where I pull back the curtain on what we actually do.Resources:Find us at https://beyondthekitchentable.co.ukFree PDF download: https://beyondthekitchentable.co.uk/downloads/Blog post https://beyondthekitchentable.co.uk/what-does-a-website-designer-actually-doFollow us at https://www.instagram.com/beyondthekt

One consequence of success for a startup is outgrowing the very strategies that made you successful. As an experienced founder, it's a challenge Justin McNally was prepared to tackle as Chowly grew from a seedling idea to a market leader in point-of-sale integration. At each stage of growth, Justin's role, and sometimes title, evolved to meet the changing needs of the organization. Through the lens of his current role as Chief Innovation Officer, Justin discusses traversing the gap from startup to established company, shifting hiring emphasis from generalists to specialists, and adapting competitive strategies as a market matures. He also offers perspective on avoiding stagnation and continuing to innovate even as the risk calculations change with scale. (01:07) - Starting Chowly (05:16) - Growing up with entrepreneurship(12:33) - Defining your moat(16:55) - How risk tolerance changes with growth (19:06) - Checking your ego at the door as a founder(21:52) - Role of the Chief Innovation Officer(24:35) - What's ahead for Chowly and the industry Currently, Justin McNally is the Chief Innovation Officer at Chowly, a direct POS integration for third-party delivery platforms. Justin is an experienced founder with a demonstrated history of working in the marketing and advertising industry. He graduated with a BLA focused on Interactive Arts & Media from Columbia College Chicago. Some of his skills include Digital Strategy, PHP, WordPress, Ruby on Rails, and Content Management Systems.If you'd like to receive new episodes as they're published, please subscribe to Innovation and the Digital Enterprise in Apple Podcasts, Google Podcasts, Spotify, or wherever you get your podcasts. If you enjoyed this episode, please consider leaving a review in Apple Podcasts. It really helps others find the show.Podcast episode production by Dante32.

Eine neue Folge der Rubrik „Junge Startups” ist da!

At 12, Dominick cleaned his neighbor's backyard to save money to buy one $30 share of Disney, unlike what the average boy his age would be doing. Growing up in Brooklyn and watching everyone around him struggle financially motivated him to "change" things. Next came starting a nonprofit for the homeless as an Eagle Scout. Entrepreneurship was like jumping into the pool and saying, "wow, the water is cold." In 1995, way ahead of its time, Dominick started an online blogging news site called the Celebrity Cafe (similar to today's Buzzfeed). At its peak, it had over 30 million readers and impressive revenue from paid advertising. Celebrity Cafe was jumping into the pool of entrepreneurship, learning how to code (Content Management System, CMS), and realizing he was now responsible for employees. Spoiler alert! While building the Celebrity Cafe, Dominick gets a full-time job on Wall Street,  an education on hustling, and learning how to use technology to improve and make money.  Listen to Dominick's success story and how he openly reflects on his life and accomplishments, especially the definition of success. You can connect with Dominick here: https://www.linkedin.com/in/miserandino/

Whether you're looking to centralize your content silos or empower your marketing team to more efficiently create and publish content for all your different touchpoints, the right content management system (CMS) is a business imperative. Every organization has different levels of familiarity with relevant requirements and capabilities to look for in a CMS. Read along: https://business.adobe.com/resources/articles/sdk/how-to-select-the-right-content-management-system.html

On this episode of Ship It! We go further into the topic of CMS's, or Content Management Systems by talking about DEPT DASH, a new product from DEPT that helps you bootstrap applications that use headless CMS's like Strapi and Contentful.  Host Matt Merrill is joined by Allan Winterseick, Managing Partner, DEPT US and John Berger, Principal Engineer on DEPT DASH to talk about it as well as why you might use headless CMS's.   We also have a screencast of using DEPT DASH you can see here.   Links for our Picks: Matt - "Breath" by James Nestor  John - ADS-B Receivers on Raspberry PI  Allan - "A Perfect Spy" by John Le Carre 

Launchen ohne Zeitaufwand? Geht das? Ja! Ich habe im November zum dritten Mal meinen “The Confident Content Creator” Kurs gelauncht und hatte kaum Aufwand. Ich nehme dich heute hinter die Kulissen und zeige dir, wie ich durch cleveres Content Recycling ganz entspannt und erfolgreich gelauncht habe. Als Mama habe ich gelernt, wie ich schmale Zeitfenster produktiv nutze und in dieser Episode kannst du davon profitieren - auch ohne Baby. Viele starten mit einem leeren Blatt und starten so bei der Content Erstellung jedes Mal wieder von vorne. Launche smart nicht hart! Zettel & Stift bereitlegen und erfahre heute… - meine heißesten Tipp,s wie du clever recycelst - warum ein Content Management System so wichtig ist und welches ich nutze - wie ich Schritt für Schritt vorgegangen bin um ohne Aufwand zu launchen - wie du gedankliche Blockaden beim Recyclen auflösen kannst - warum du deine Kernbotschaften wiederholen solltest - wie du alte Posts analysierst und optimierst

Ecoutez l'épisode sur Apple Podcast, sur Spotify , ou trouvez votre lecteur préféré ! Cette semaine au micro de la galère on a eu le plaisir de recevoir Sadek Drobi qui nous a raconté le parcours de Prismic.

“Don't be afraid of long copy; be afraid of insufficient clarity,” Flint McGlaughlin taught in Website Wireframes: 8 psychological elements that impact marketing conversion rates (https://meclabs.com/course/sessions/website-wireframes/).I thought of that quote when my latest guest talked about how often being afraid drives marketing and business leaders, and so they resort to focus groups and consultants to cover for themselves in case something goes wrong. But she called this the dangerous delusion of safety, that playing it safe can hurt you more than you know. And she shared a story from her career illustrating that lesson.You can hear that lesson, and many more lesson-filled stories, from Jasmin Guthmann, Head of Corporate Communication, Contentstack (https://www.contentstack.com/), on this episode of the How I Made It In Marketing podcast.Guthmann manages a global team of eight people that she has built from scratch over the past six months, along with a $1 million budget (her part of the organization's overall marketing budget). Contentstack has raised $89 million in funding over three rounds.Guthmann is also Vice President of MACH Alliance  (https://machalliance.org/). MACH stands for Microservices based, API-first, Cloud-native SaaS and Headless. The not-for-profit industry body has 70 member companies, ranging in size from startups to Google.Listen to my conversation with Guthmann using this embedded player or click through to your preferred audio streaming service using the links below it.Stories (with lessons) about what she made in marketingSome lessons from Guthmann that emerged in our discussion:Be the person who doesn't give up when things get complicated. Be the one to simplify them. Then, your creative teams can do phenomenal things.The Dangerous Delusion Of Safety: Playing it safe can hurt you more than you know.There's no way you can think your way into predicting what your customers need. Seriously. Stop trying. “If you want it, don't be afraid to ask for it.”“Large meetings are not for decisions” and “Be the calm in the storm.”“Don't be afraid to ask for better from your people. But make sure you walk the talk!”Related content mentioned in this episodeCustomer-First Marketing: A conversation with Wharton, MarketingSherpa, and MECLABS Institute (https://sherpablog.marketingsherpa.com/consumer-marketing/wharton-interview-customer-first-marketing/)Using the Science of Habit Formation in Customer-First Marketing (interview with Charles Duhigg) (https://sherpablog.marketingsherpa.com/marketing/charles-duhigg-interview-part-two/)About this podcastThis podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages (https://meclabs.com/course/) free digital marketing course.Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

In this episode we dive into Content Management Systems or CMS's with two experts from DEPT®, Daniel Paterson and John Askew, both of whom have been working with large scale CMS's for over 10 years.  We answer the questions: Why do they exist?  What are their features? And why, as a developer, would I want to use once when I could make custom software that might do the job better?  We also dive into how to choose a CMS, headless CMS's as well as antipatterns for implementing CMS's. 

While some online technologies can prove to be valuable assets for investors, and their advisors, the internet is not exactly void of malicious actors. In this episode we are once again joined by Symmetry's Director of Operations and Technology, Robert Hawke, and our Director of Operations, Mark Longmore, for an in-depth discussion about cybersecurity and the online tools that can be used to protect your data.  Click here and listen to our full episode: https://info.symmetrypartners.com/unfiltered-finance
#technology #operations #investmentservices #behindthescenes If you have any questions or would like more information, reach out to us at https://symmetrypartners.com/contact-us/ You can also find us on Facebook, YouTube, Twitter, and LinkedIn. As always, we remain invested in your goals. Symmetry Partners, LLC, is an investment advisory firm registered with the Securities and Exchange Commission. The firm only transacts business in states where it is properly registered, excluded or exempted from registration requirements. Registration of an investment adviser does not imply any specific level of skill or training and does not constitute an endorsement of the firm by the Commission. No one should assume that future performance of any specific investment, investment strategy, product or non-investment related content made reference to directly or indirectly in this material will be profitable. As with any investment strategy, there is the possibility of profitability as well as loss. Due to various factors, including changing market conditions and/or applicable laws, the content may not be reflective of current opinions or positions.   Please note the material is provided for educational and background use only. Moreover, you should not assume that any discussion or information contained in this material serves as the receipt of, or as a substitute for, personalized investment advice.

There is no magic bullet solution to the technological component of investing. In reality, solutions come from diligent research, testing, and a focus on developing quality investor experiences. Today we take a look behind the curtain to see how various technologies can be used to service both financial advisors and investors.  Symmetry's Director of Operations and Technology, Robert Hawke, and our Director of Operations, Mark Longmore, will be leading the way in this first of two installments. If you have any questions or would like more information, reach out to us at https://symmetrypartners.com/contact-us/ You can also find us on Facebook, YouTube, Twitter, and LinkedIn. As always, we remain invested in your goals. Symmetry Partners, LLC, is an investment advisory firm registered with the Securities and Exchange Commission. The firm only transacts business in states where it is properly registered, excluded or exempted from registration requirements. Registration of an investment adviser does not imply any specific level of skill or training and does not constitute an endorsement of the firm by the Commission. No one should assume that future performance of any specific investment, investment strategy, product or non-investment related content made reference to directly or indirectly in this material will be profitable. As with any investment strategy, there is the possibility of profitability as well as loss. Due to various factors, including changing market conditions and/or applicable laws, the content may not be reflective of current opinions or positions.   Please note the material is provided for educational and background use only. Moreover, you should not assume that any discussion or information contained in this material serves as the receipt of, or as a substitute for, personalized investment advice.

Anyone who wants an effective website will have to consider so many elements about their website ecosystem, including so many different views and opinions from web developers, coders, user interface and graphic experts, bloggers & podcasters, that, the very act of choosing what's best for one's offerings, is often met with tremendous complexity, unknown compatibility challenges, idiosyncratic expertise and continuous expenses. Many of you may not be aware of the fact that most often, website owners using Content Management Systems, (CMS), don't really know what's going on under the hood, or what's referred to as (the back -end) of websites. The ability to make an effective choice of software ecosystems to build ones' website is often incomplete, misleading, lacking important transparency and will not allow the website to be secured for the long term. Hiring a webmaster is often frustrating, expensive and in these volatile and erosive economic times, less people will be able to get the expertise and help that their websites need. As business owners and creatives, very often, you don't know what you don't know. Maybe it's time that we learn our own software, from a systems perspective, so that we can continue to communicate on -line no matter what algorithms are formally and insidiously altered that we don't know about. In the presence of shadow banning, censorship and in polarized communities, what can we do to be able to continue to communicate on line? If you have any interest in being able to run your own website without having to be a programmer, or know HTML, CSS or PHP, and you want to be able to share your content, you will want to tune in to this segment. After many years of struggling and dissatisfaction with her own inability to keep her website, itsrainmakingtime.com updated using Wordpress, one of the better Content Management Systems around and having very upsetting experiences with so many webmasters and developers, Kim shares what she's been through. Enter Chris Pearson, the founder of DIY THEMES, Thesis, Focus & a pathway to keep your tweets alive and available should Twitter start to suppress or censor your tweets. https://diythemes.com/focus/ Chris shares how creators, inventors, business owners and communicators can finally take control of their work on -line by adapting a systems perspective to the way they perceive, understand and build websites. This conversation opens up the public to what's really going on in The Black Box that the internet and (Content Management Systems) have become and why he was led to develop his own software ecosystem to be able to bypass the often unseen, unworkable and costly experience of using standard ecosystems to develop and share ones' work and life via a website. This will challenge the way most of us think about and interact with ours and other people's websites. We invite you to comment and share this segment so that others may learn, as well as how we can share collectively how to make our experience better for more people around the world. https://youtu.be/ru6qTzHcmRo

If you've ever been the victim of a content management system (CMS), raise your hand. This week Chappell Ellison, Postlight's Associate Director of Digital Strategy, joins Gina and Chris to unpack their complicated relationships with CMSs. They talk about knowing when it's the right time to dump your current system, how you can move on from the trauma of past CMSs, and how to choose your next one.  Links: Chappell Ellison 

It’s July 11th, 2022 and this is the Watson Weekly - Your Essential eCommerce Digest! Today on the show: FedEx announces new strategy based on revenue quality, mirroring UPS’s approach. Instacart and Walmart Canada launch a virtual convenience store. TikTok cancels eCommerce plans in the US after terrible results in a UK test. Shopify launches editions and invests in content management system sanity. And the Investor Minute which contains 5 items this week from the world of venture capital, acquisitions, and IPOs. For more news from Rick, check out: https://www.rmwcommerce.com/ and https://www.linkedin.com/in/rickwatsonecommerce/

Austen Mulinder had a highly successful corporate career, holding several leadership positions at some of the world's most respected companies. But as soon as his youngest went to college, Austen decided the time was right to take the leap and pursue his lifelong dream of becoming an entrepreneur Not many people would have thought the same way in his position. At the time he was a Corporate Vice President at Microsoft, and he headed the company's global sales operation. Not only would he be leaving a highly prestigious organisation, he would also be putting everything on the line in terms of his personal performance and financial risk. And that's just what he did. In 2007, Austen used his past experience in retail technology, software development and sales management to serve as a founding board member, President and CEO of Ziosk, a tablet that allows diners at casual dining restaurants to order directly from their tables. Today, Ziosk is the leading restaurant customer tablet provider in the world and processes more than $8 billion in transactions. Join us to hear how Austen became a highly successful serial entrepreneur, and what he believes anyone can do to achieve success. About our guest: Austen Mulinder is a serial entrepreneur and former CEO of Ziosk, the world's leading restaurant customer table-top tablet. He is also the chairman and co-founder of 501 Fun, the global leader in social entertainment systems, as well as the chairman of Forrit, a next-generation enterprise Content Management System. He currently serves as chairman and co-founder of two additional companies, Matilda Cloud Solutions, based in Dallas, and Iiwari, based in Finland. Austen also spends a great deal of time advising and coaching up-and-coming business leaders. 501 Fun, headquartered in London - www.501fun.com Forrit, headquartered in Edinburgh - www.forrit.com Matilda Cloud Solutions, headquartered in Dallas - www.matildacloud.com Iiwari, headquartered in Finland - www.iiwari.com Ziosk, headquartered in Dallas - www.ziosk.com About NBN: The NBN Entrepreneurship and Leadership podcast aims to educate, inform and entertain, sharing insights based on the personal stories of carefully selected guests—all in an informal atmosphere of unscripted conversations and open, personal accounts. Find links to past episodes here. About our Hosts: Kimon Fountoukidis: Kimon is the founder of both Argos Multilingual and PMR. He founded both companies in the mid-90s with zero capital, and both have gone on to become market leaders in their respective sectors. Kimon was born in New York and moved to Krakow, Poland in 1993. He is passionate about sharing his success with others and working entrepreneurs of all kinds to help them achieve their goals. Listen to his story here. On Twitter. On LinkedIn. Richard Lucas: Richard is a business and social entrepreneur who has founded or invested in more than 30 businesses, including Argos Multilingual, PMR and, in 2020, the New Books Network. Richard has been a TEDx event organiser for years, supports the pro-entrepreneurship ecosystem, and leads entrepreneurship workshops at all levels. He was born in Oxford and moved to Poland in 1991, where continues to invest in promising companies and helps other entrepreneurs realise their dreams. Listen to his story in an autobiographical TEDx talk. On Twitter. On LinkedIn. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/new-books-network

Austen Mulinder had a highly successful corporate career, holding several leadership positions at some of the world's most respected companies. But as soon as his youngest went to college, Austen decided the time was right to take the leap and pursue his lifelong dream of becoming an entrepreneur Not many people would have thought the same way in his position. At the time he was a Corporate Vice President at Microsoft, and he headed the company's global sales operation. Not only would he be leaving a highly prestigious organisation, he would also be putting everything on the line in terms of his personal performance and financial risk. And that's just what he did. In 2007, Austen used his past experience in retail technology, software development and sales management to serve as a founding board member, President and CEO of Ziosk, a tablet that allows diners at casual dining restaurants to order directly from their tables. Today, Ziosk is the leading restaurant customer tablet provider in the world and processes more than $8 billion in transactions. Join us to hear how Austen became a highly successful serial entrepreneur, and what he believes anyone can do to achieve success. About our guest: Austen Mulinder is a serial entrepreneur and former CEO of Ziosk, the world's leading restaurant customer table-top tablet. He is also the chairman and co-founder of 501 Fun, the global leader in social entertainment systems, as well as the chairman of Forrit, a next-generation enterprise Content Management System. He currently serves as chairman and co-founder of two additional companies, Matilda Cloud Solutions, based in Dallas, and Iiwari, based in Finland. Austen also spends a great deal of time advising and coaching up-and-coming business leaders. 501 Fun, headquartered in London - www.501fun.com Forrit, headquartered in Edinburgh - www.forrit.com Matilda Cloud Solutions, headquartered in Dallas - www.matildacloud.com Iiwari, headquartered in Finland - www.iiwari.com Ziosk, headquartered in Dallas - www.ziosk.com About NBN: The NBN Entrepreneurship and Leadership podcast aims to educate, inform and entertain, sharing insights based on the personal stories of carefully selected guests—all in an informal atmosphere of unscripted conversations and open, personal accounts. Find links to past episodes here. About our Hosts: Kimon Fountoukidis: Kimon is the founder of both Argos Multilingual and PMR. He founded both companies in the mid-90s with zero capital, and both have gone on to become market leaders in their respective sectors. Kimon was born in New York and moved to Krakow, Poland in 1993. He is passionate about sharing his success with others and working entrepreneurs of all kinds to help them achieve their goals. Listen to his story here. On Twitter. On LinkedIn. Richard Lucas: Richard is a business and social entrepreneur who has founded or invested in more than 30 businesses, including Argos Multilingual, PMR and, in 2020, the New Books Network. Richard has been a TEDx event organiser for years, supports the pro-entrepreneurship ecosystem, and leads entrepreneurship workshops at all levels. He was born in Oxford and moved to Poland in 1991, where continues to invest in promising companies and helps other entrepreneurs realise their dreams. Listen to his story in an autobiographical TEDx talk. On Twitter. On LinkedIn. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/entrepreneurship-and-leadership

Austen Mulinder had a highly successful corporate career, holding several leadership positions at some of the world's most respected companies. But as soon as his youngest went to college, Austen decided the time was right to take the leap and pursue his lifelong dream of becoming an entrepreneur Not many people would have thought the same way in his position. At the time he was a Corporate Vice President at Microsoft, and he headed the company's global sales operation. Not only would he be leaving a highly prestigious organisation, he would also be putting everything on the line in terms of his personal performance and financial risk. And that's just what he did. In 2007, Austen used his past experience in retail technology, software development and sales management to serve as a founding board member, President and CEO of Ziosk, a tablet that allows diners at casual dining restaurants to order directly from their tables. Today, Ziosk is the leading restaurant customer tablet provider in the world and processes more than $8 billion in transactions. Join us to hear how Austen became a highly successful serial entrepreneur, and what he believes anyone can do to achieve success. About our guest: Austen Mulinder is a serial entrepreneur and former CEO of Ziosk, the world's leading restaurant customer table-top tablet. He is also the chairman and co-founder of 501 Fun, the global leader in social entertainment systems, as well as the chairman of Forrit, a next-generation enterprise Content Management System. He currently serves as chairman and co-founder of two additional companies, Matilda Cloud Solutions, based in Dallas, and Iiwari, based in Finland. Austen also spends a great deal of time advising and coaching up-and-coming business leaders. 501 Fun, headquartered in London - www.501fun.com Forrit, headquartered in Edinburgh - www.forrit.com Matilda Cloud Solutions, headquartered in Dallas - www.matildacloud.com Iiwari, headquartered in Finland - www.iiwari.com Ziosk, headquartered in Dallas - www.ziosk.com About NBN: The NBN Entrepreneurship and Leadership podcast aims to educate, inform and entertain, sharing insights based on the personal stories of carefully selected guests—all in an informal atmosphere of unscripted conversations and open, personal accounts. Find links to past episodes here. About our Hosts: Kimon Fountoukidis: Kimon is the founder of both Argos Multilingual and PMR. He founded both companies in the mid-90s with zero capital, and both have gone on to become market leaders in their respective sectors. Kimon was born in New York and moved to Krakow, Poland in 1993. He is passionate about sharing his success with others and working entrepreneurs of all kinds to help them achieve their goals. Listen to his story here. On Twitter. On LinkedIn. Richard Lucas: Richard is a business and social entrepreneur who has founded or invested in more than 30 businesses, including Argos Multilingual, PMR and, in 2020, the New Books Network. Richard has been a TEDx event organiser for years, supports the pro-entrepreneurship ecosystem, and leads entrepreneurship workshops at all levels. He was born in Oxford and moved to Poland in 1991, where continues to invest in promising companies and helps other entrepreneurs realise their dreams. Listen to his story in an autobiographical TEDx talk. On Twitter. On LinkedIn. Learn more about your ad choices. Visit megaphone.fm/adchoices

Joe Lashinger is the Founding Partner at Think it First, a digital strategy, design, and technology team based in Philadelphia, Pennsylvania. He has about 20+ years of executive-level experience in all aspects of sales and marketing. Over the years, he's had the opportunity to work with clients both large and small, across a variety of industries. They build web experiences and applications that have a real impact on our customers' business and their bottom line.In this episode, Joe explains how he got to where he is today and the growth he experienced along the way. He discusses what worked for Think It First and what didn't, the reason for their success, and his future plans for the agency. He states that “people are everything” and why the college system needs to include apprenticeships in the curriculum. He also talks about how this commitment has impacted his hiring process, noting that they've hired good people who don't have traditional agency experience but do well in their roles because of their attitude and will toward learning new things. Finally, Joe gives his thoughts on how their agency will fare over the next few years and where the industry is heading.This Cast Covers:Why Joe didn't make it to the BDAM anti-retreat in Tahoe (05:07)Joe's pro golfer background before jumping into the agency space and starting Think It First (06:16)His opinion of college and what he would change about it if he could (08:04)Joey proposes college should be a combination of taking courses and micro-apprenticeships (11:15)Joe gives real-world examples of these apprenticeships by sharing his experiences at the Golf Management Program (14:45)People are everything - why some of the best people on his team are not classically trained for the work they do now (16:50)How Think It First has grown as an agency to hitting double-digit revenue year over year (19:53)Joe explains his thought process from wrestling through niching to making the decision to niche and how it's helped the agency grow (21:50)The two best things Joe has done recently that expedited his growth as a CEO and agency owner (29:09)What the future holds for Think It First does the future look like for us? (31:06)Additional Resources:The Sales Driven AgencyThe Best Damn Agency MastermindJoe Lashinger | LinkedInThink It First | Website

It's so easy to get caught up in what we do, be that logo design, vehicle wraps, websites, trade show booths; you name it. We forget that our clients don't live in the same world as we do. Our clients don't see the world through a designer's eye. When they look at a billboard, they see the message. When a designer looks at a billboard, not only do we take in the content and message. But we also take in the layout, the hierarchy, the use of negative space and the colour pallet. We note what fonts are used and what imagery they chose to relay their message. When we see something that isn't kerned correctly, we feel the need to point it out. We feel almost obliged to mention every stock image we recognize out in the wild. "See that photo of that happy family in that car insurance ad? I saw that exact photo on Depositphotos." And we stop to admire displays, posters, cards and everything else we think is well designed. After all, when you see something that you feel is well designed, don't you secretly start cataloging pieces of it away in your mind so you can “borrow” the idea for something you create in the future? As designers, our brains are just wired that way. We see the world through a designer's eye. But sometimes, we forget that non-designers don't see the world the way we do. My wife has perfected the eye roll she uses whenever I start talking design about something I see. Sometimes she'll feign interest, but I know that she doesn't care that the line spacing on the restaurant's menu is too tight. She just doesn't get it because she's not a designer. But neither are our clients. That's why they hire us for their projects. And sometimes, it's easy to forget that they don't have the same knowledge as us, nor the same interests. And they view the world through a different set of lenses than we do. That's why it's a good idea that before you say or present anything to a client, you try to consider it from their point of view. Case in point. A designer shared an intro packet PDF in a design group I belong to, asking for advice. The PDF is to give prospective website clients to explain what a CMS is, a Content Management System. She went into great detail, outlining everything there is to know about CMSs. I how thorough she was. However, I and several others pointed out that it wasn't suitable for clients. She explained how databases work, with columns and rows and entry IDs. and how you can edit a database directly with tools such as phpMyAdmin. Then she explained how she builds a custom portal for each client that allows them to easily add, delete, and edit posts in the database. And finally, she explained how the items in the database end up displaying on the web page. She even showed examples of the PHP code required to make it all happen. Nothing was wrong with anything she presented, except that most of them are redundant to clients. A client doesn't need to know how databases work or how the info from the database ends up on a web page. All the client needs to know is their website will have a CMS with an easy-to-use interface allowing them to add, delete and edit the content of their site. Remember, these are perspective clients. Meaning they haven't committed to working with you yet. You don't want to scare them away before they've had a chance to work with you. Donald Miller, the author of Building a StoryBrand, said it best. “If you confuse, you'll lose.” Consider your marketing message from a design client's perspective. Let's say you specialize in logo design, and you showcase your three-step process on your website. Step 1) I start with a meeting. I have a list of over 50 questions I ask you, covering everything from how your company got started, to your mission, to where you see the future going. This allows me to get to know you and your business. Step 2) I take the answers you gave me and start the research process. I take a close look at what your immediate competition is doing. I examine your industry as a whole to determine if there are any trends we may want to follow. I may conduct focus groups to learn more about what your clients think of you. I then gather all this information and begin the concept stage, where I brainstorm and develop several different ideas. I then narrow it down to the most promising ones and fine-tune them until I'm satisfied. Step 3) I present you with the best ideas. If required, we then enter the revision process, where you are allowed three sets of revisions to tweak your logo until you are satisfied. Once done, I'll create a brand guide that outlines the rules for using your new logo and supply everything you'll need in various file formats. This shows a comprehensive process. And a designer may think this is perfect for showing the client why they're worth the price they're charging. However, it may have an adverse effect from a client's point of view. "50 questions? I just want a logo for my new business. Why does it have to be so complicated? Maybe I should find another designer." Imagine a client's perspective if they saw this on your website. Here is my three-step process. Step 1) I take the time to get to know you and your business. Step 2) This is where the magic happens as I develop the perfect logo for your business. Step 3) I present you with the best concepts for you to choose from. Don't worry. You'll be allowed to suggest minor adjustments to tweak the logo until you're 100$ satisfied. Now, this a client can understand. All the other information is redundant or can be relayed once the person becomes an actual client. Presentation and mockups. If you are not using mockups in your presentation, you are doing yourself and your clients a disservice. I can tell you from experience that mockups make a massive difference in a client's decision-making process. Many clients are not visual thinkers like designers are. Their creativity isn't honed like ours to imagine how things will look in different situations. A logo presented on a white background doesn't have the same effect as a logo shown on a storefront, a shirt or a vehicle. A tri-fold brochure displayed flat may look good. But it doesn't have the same oomph as a mockup showing what it looks like when partially folded. I've had several clients over the years tell me they were hesitant about a logo design I presented until they saw the mockups. Once they saw the logo “in action,” they saw its full potential. That's because clients often can't picture it on their own. Asking them to imagine the logo on the side of a delivery van is nowhere near the same as showing them the logo on a delivery van. When you prepare your presentations, thinking like a client can help you close more deals. Showing confidence, a client's perspective. You know the way you can sometimes tell when a person isn't sure of themself. It's offputting. Try to think about how you come across when dealing with clients. From the client's point of view, do you show confidence? Think about it. As you're pitching yourself to a potential client, They're looking at you and considering whether or not you're someone they want to work with. And that decision may have nothing to do with your actual pitch. From the client's point of view, they want to see someone who shows confidence in themself and their ability to do the work. You want every encounter with a potential client to end with the prospect thinking, “This is someone I want to work with.” Let's talk pricing from a client's perspective. Once again, thinking from a client's point of view. Are your prices too high or too low? Is a client willing to invest in you? There's no right or wrong answer regarding how you price yourself. It comes down to the type of client you want to work with. Think of it this way. Let's say you're in the mood to go out for a steak dinner. You can find a restaurant that serves a $20 steak. Or, you can go somewhere else and get a $200 steak. What's the difference? The difference is how much you're willing to spend on a steak. People who opt for the $20 steak might never consider spending $200 for a similar meal. However, some people regularly go out for $200 steaks and would never consider a $20 cut of meat. Now for all we know, both steaks came from the same cow. But that's beside the point. The person who opts to spend $20 on a steak and the person who opts to pay $200 have two different mindsets. Neither is right or wrong in their decision. It's just the way they are. The same thing applies to design clients. Thinking again from their perspective. Most clients who consider Fiverr a good place to get designs made would probably never consider paying thousands of dollars for a freelancer. And there are just as many clients who are willing to spend thousands of dollars which would never consider ordering from a cheap designer. So who are you marketing to? Do you want low-paying clients to say you're their person? Or do you want high-paying clients to think you're the perfect designer for them? Figure that out, and then target yourself to go after that group of clients. In this case, thinking like a client can help you land the clients you want. I could go on and on about how thinking like a client can benefit you. But I think you get the idea. Most clients are not designers. They don't think like designers, nor do they see the world around us the same way designers do. Don't let that become a gap between you and them. Before everything you do, ask yourself, “How would a client experience this?” And if you're successful at doing this. There's no reason why your design business shouldn't be successful either.

MODX is a Content Management System that offers superior flexibility, performance, and ease of use to your website. WordPress is also a software platform, but it has the capability to be used as anything from a blog to an online forum. It can also be used to manage news stories, stream videos, create e-books, etc.  These two Content Management Systems may seem similar, especially when you look at the names. However, they both have their own unique set of features. While MODX and WordPress were both designed to facilitate website creation, there are some vital differences that separate them from each other.   Both have different platforms, with different purposes, different price points, different target audiences, different feature sets, etc. Since both platforms are highly regarded as top tools for professional web designers, it's a critical decision when choosing which one to use. We've compiled a comparison that explores every aspect of both solutions, so you can tell how they differ and choose the best one for your needs.   More info about the difference between MODX and WordPress:  https://dev.co/modx-vs-wordpress/ Connect with us:  SEO // PPC // DEV // WEBSITE DESIGN 

WordPress is the most popular and best Content Management System on the web for a reason. It handles everything small and large businesses need, from blogs and stores to forums and events. WordPress isn't just for creating your site - it's also a thriving community where you will find free and premium themes and plugins galore. It is a flexible and powerful content management system. But it's also so much more than that – it's a platform made for building outstanding digital experiences. WordPress is perfect for both bloggers and site owners. It lets you create your own blog or website, with thousands of free and paid-for themes to choose from so you can personalize your site and a powerful content editor that even tech newbies can use. It is web software you can download and install on your domain. Once installed, you can create as many blogs as you like. WordPress offers an outstanding platform for building websites and blogs, including hundreds of free themes like graphics, designs, layouts that you can easily use to create a unique online presence WordPress powers millions of sites. The flexibility, versatility, and scalability make it the perfect content management system for any blog or website. Despite the growing popularity of other web publishing platforms, WordPress is still the frontrunner in the market. The platform boasts millions of users worldwide, which makes it virtually impossible to miss an audience on the internet.   More info about why you should choose WordPress: https://dev.co/choose-wordpress/ Connect with us:  https://seo.co/ // https://website.design/ // https://dev.co/ // https://ppc.co/

The CMS or Content Management Systems market will reach $123 billion by 2026. And as a result of this market growth, there's a rich history of how different CMS have evolved. From static to dynamic, desktop to mobile, this episode covers the evolution of CMS, as well as what we can expect in the future. Our host, Tim Ahlenius, spoke with Progress Sitefinity's Director of Partner Advocacy Lynne Boudreau, Senior Sales Engineers MeiLani Dumont and Heather Berube, as well as Americaneagle.com's Sitefinity Department Director Matt Annes. Sitefinity is a CMS platform that makes building scalable digital experiences easy. With Progress Sitefinity's intuitive, intelligent tools for marketers and stable, scalable architecture for developers, both teams can easily create and manage high-performing, enterprise-grade digital experiences. This podcast is brought to you by Americaneagle.com Studios. Connect with: Lessons for Tomorrow: Website // Twitter Tim Ahlenius: LinkedIn // Twitter Lynne Boudreau: LinkedIn // Twitter MeiLani Dumont: LinkedIn Heather Berube: LinkedIn Matt Annes: LinkedIn

New style, new edits! Welcome to a fresh new episode format. In this episode, we dig into the idea of Interactive Syllabi: what they are, and why you might use them. Then we think about how Google Slides, and the Google Drive suite, can operate as a Content Management System. For more information on these tools and our conversation, check out the episode page here. For all of our episodes and resources for each app we discuss, head over to our website at hitechpod.us. --- Send in a voice message: https://podcasters.spotify.com/pod/show/hitechpod/message

Welcome back to the Dadpreneur Podcast! In this Episode we're covering the topic of Content Management Systems. We're on Episode 10 of 17 for the Online Lead Generation Master Class. We're covered everything from Audiences, Website Audits, Landing Pages, Keyword Research, Lead Nurturing Tactics to Analytics and Optimization. It's no secret that I'm a huge fan of Wordpress. Now, whether you build your website on Wordpress, Drupal, Joomla, Wix, Shopify or any of the other hundreds of CMS's it makes no difference to me. I'm only speaking from my experiences of building thousands of websites to generate millions of leads in the past 10 years. WordPress is a dynamic open-source content management system which is used to power millions of websites, web applications, and blogs. It currently powers more than 41% of the top 10 million websites on the Internet. There are numerous brands using Wordpress. Here are some: Rolling Stone The White House Walt Disney Company Vogue Zillow Katy Perry Snoop Dog Jay Z Check out the Infographic below to learn more about Wordpress. Source:  Hosting Tribunal To follow along you can Download The eBook for free. There's no shortage of Content Management Systems for you to build your website on. From Wordpress and Joomla to Drupal and hundreds more. After generating 20 million leads and having  launched thousands of websites and online lead generation campaigns, I can say without any  hesitation that Wordpress is the best option for most use cases. As it pertains to security, it's no less secure than other systems. If you update your Wordpress monthly along with the plugins, manage your hosting and passwords regularly, you'll probably never experience any security issues. Plus, the Wordpress community is worldwide. There are thousands of local community meet ups. You can also view thousands of video tutorials on Wordpress.tv. Lastly, you can choose to attend one of hundreds of Wordcamp conferences around the world. You'll meet Designers, Developers, Entrepreneurs and thought leaders. I was on the organizing committee for WCMIA – WordCamp Miami for many years. I even had the honor to speak at this conference and run the digital marketing campaigns for several years. There's no way I can write this eBook and not mention the Wordpress king himself, Mr. Matt Mullenweg. He was only 19 when he launched Wordpress. You can find him here https://ma.tt/. 10 Reasons you should choose Wordpress for your website & CMS (content management system) ❶ Free and Open Source ❷ Automatic is the parent company ❸ Tons of options for Plugins(applications that run on your website to help you accomplish your goals) ❹ As of June 2020 WordPress powers 37.6% (source: w3techs.com) ❺ Their CMS and Visual Editor work great ❻ Lots of options when it comes to Themes (you'll want to check out Themeforest or Creative Market) ❼ Blogging made easy ❽ Search Engines like Google and Bing love the platform (SEO made easy by plugins like Yoast) ❾ Flexible options for updating your site and growing your company ❿ Accessibility & a Community of passionate Developers around the globe work on improving the CMS  everyday Jazzers and Release Dates WordPress core developers share a love of jazz music, and all our major releases are named in honor of jazz musicians we personally admire. Here's a list of releases and the musicians they were named for. You can listen to a Last.fm station of all the musicians we named a release for. 5.7 Esperanza Spalding March 9, 2021 Building an App from a Wordpress Website is simple. Learn how with AppPresser. Wordpress Security The most comprehensive Wordpress Infographic  

We made the questionable move to give Michael the reigns solo this week, but luckily, he came up with a selection of topics to go over that’ll ensure a little something for everyone. He dives...