Podcasts about cunningham collective

Andy Cunningham on success, as a parent and entrepreneur. Brought to you by The Girl Dad Show with Young Han. Young and Andy dig straight into topics like growing up despite harsh conditions, getting lucky and working closely with Steve Jobs, raising kids with ambition, and how to actually help your kids choose friends wisely (among other things). Andy Cunningham (https://linkedin.com/in/andreacunningham) is the founder & president of Cunningham Collective, a marketing strategy firm with expertise in positioning companies to win. She is also the author of the Amazon best-seller, Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition (McGraw-Hill), and the host of the popular podcast Marketing Over Ice. An entrepreneur at the forefront of marketing, branding, positioning, and communicating “The Next Big Thing,” Andy has played a key role in the launch of a number of new technology categories and products (including the Apple Macintosh) over the past 35 years. Today, she specializes in identifying and leveraging a company's position in order to gain traction. She advises startups on bringing innovation to market and helps publicly traded companies communicate their role and relevance to their constituents. Her book: https://www.amazon.com/Get-Aha-Discover-Positioning-Competition/dp/1260031209 Her book recommendation: https://www.amazon.com/Blue-Ocean-Strategy-Uncontested-Competition/dp/1591396190 Please enjoy & subscribe! ABOUT OUR HOST: Young Han is a highly accomplished entrepreneur, investor, business coach and parent who is widely recognized for his expertise in helping small business owners reach their first 1 million dollar milestone in annual revenues. Having started 6 businesses before the age of 30, and currently operating 8 of his own businesses, while coaching dozens; Young uses his deep understanding of operations and growth to empower fellow business owners to unlock their full potential. FOLLOW US! Website: https://thegirldadshow.com/ Instagram: https://www.instagram.com/TheGirlDadShow/ Facebook: https://www.facebook.com/TheGirlDadShow TikTok: https://www.tiktok.com/@thegirldadshow LinkedIn: https://www.linkedin.com/company/the-girl-dad-show ABOUT OWNERS CLUB: Young launched an exclusive community called ‘Owners Club' in 2023. This is a community where ambitious and growth-minded business owners come together to effectively scale their passions into profits. Members take part in interactive workshops led by industry experts, network with other business owners and gain access to resources tailored to their specific career fields. For being a valuable TGDS listener you are eligible for an exclusive discount on Owners Club membership! Find out more about Owners Club: https://www.owners.club/ Apply Now to Owners Club: https://ownersclub.samcart.com/products/owners-club-membership/ *Use code TGDS75 for 75% off the first year of your annual membership!

Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition by Andy Cunningham About the Book: From the marketing strategist who helped Steve Jobs launch the original Apple Macintosh comes a groundbreaking guide to positioning any company for industry dominance  Andy Cunningham has been at the forefront of tech and innovation since day one, and she's been helping companies create new product categories ever since. Now she reveals the winning framework she uses to transform markets and industries. Get to Aha! shows how to establish the kind of foundation world-class brands are built on. Too many business leaders fail to ask the most basic questions about their company―Who are we? And why do we matter?―before they leap right into branding. Big mistake. A company must first know itself (establish its position) before it can express its identity (execute its branding).  There are three types of companies in the world, each with its own DNA: Mothers are customer-oriented, Mechanics are product-oriented, and Missionaries are concept-oriented―and it's absolutely critical for business leaders to know which type their company is to create an authentic and ultimately “sticky” position in the market.  A company's DNA is the key to achieving this and with it, a competitive advantage. Why? Because if a Mechanic creates a marketing campaign based on its belief that it is a Missionary, the underlying positioning will not ring true and the company won't gain a foothold in the market. But if a company positions itself in alignment with its DNA, it will resonate authentically and establish its role and relevance even in the face of a major competitor. Get to Aha! presents a clear step-by-step framework that will help you determine your company's precise position in the marketing landscape, using Andy's DNA-based methodology. It takes you through the process of performing “genetic testing” on your company, examining the market through the six Cs of positioning, and developing your positioning statement―a rational, factual statement about your company's role and relevance. Then and only then can you create a branding and marketing strategy that will build market momentum and crush the competition. Trust Andy. Steve Jobs did. About the Author: An entrepreneur at the forefront of marketing, branding, positioning, and communicating “the next big thing,” Andy Cunningham has played a key role in the launch of a number of new categories, including video games, personal computers, desktop publishing, digital imaging, and software as a service.  Andy came to Silicon Valley in 1983 to work for Regis McKenna and help Steve Jobs launch Macintosh.  She is the founder and president of Cunningham Collective, a marketing strategy firm that has worked with companies in a variety of markets, such as artificial intelligence, cannabis, crypto, information technology, big data, cloud, gaming, mobile apps, search, semiconductors, and virtual reality.  She has taught marketing classes at several universities including Harvard Business School, New York University, Northwestern University, Stanford University, and the University of Southern California. Andy is a graduate of Northwestern University.  And, interesting fact - she and her husband Rand split their time between an old wooden boat in Sausalito, California, and the Alpine Airpark in Alpine, Wyoming.  Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/get-aha-andy-cunningham 

Today we are joined by Andy Cunningham Founder and President at Cunningham Collective, Best Selling Author of Get to Aha! and part of the first Apple Macintosh launch team alongside Steve jobs.   She is a specialist in brand positioning and helping firms to position themselves to attract high-quality talent. ------------------------------------------------------------Andy's LinksLinkedin — https://www.linkedin.com/in/andreacunningham/Website - https://www.cunninghamcollective.comYouTube - https://www.youtube.com/channel/UC7OHXXtb2uXoN3MEfjK3_fQTwitter - https://twitter.com/get2aha---------------------------------------------------------------Do Feel like your brand could use improving but not sure where to start?Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call------------------------SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif------------------------Other Social ChannelsYouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRwInstagram - https://www.instagram.com/elementsbrandmanagement/Facebook - https://www.facebook.com/ElementsBrandManagement/Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00Support the showFree Brand Development ResourcesHow strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSjUnified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos

Meet Andy Cunningham, the marketing strategist who helped Steve Jobs launch the original Apple Macintosh. She also worked with Pixar, Blackberry NeXT and many more companies. Now, she's here to discuss everything from branding, positioning, and how Veterans can succeed in business. Find more of Andy at the Cunningham Collective.Disclaimer: Viewer discretion is advised. The opinions expressed are those of the speakers, and theirs alone. They do not reflect the opinions or views of, Pop Smoke Media, or any affiliates. Hosted on Acast. See acast.com/privacy for more information.

In this episode, Ben chats with Andy Cunningham of Cunningham Collective — she's the marketing and brand strategist who helped Steve Jobs launch the original Apple Macintosh. She's also the author of Get to AHA!: Discover Your Positioning DNA and Dominate Your Competition. Andy covers the genius of Steve Jobs, how to work with a marketing-driven CEO, and Apple's unique marketing approach including how we can learn from it. Ben and Andy also talk about the importance of brand positioning and the three different types of companies -- mothers, mechanics and missionaries -- and how this type of strategic thinking can help to your company's marketing planning and ultimate growth. For more TOP CMO episodes, don't forget to subscribe: Follow Ben Kaplan here: Website : https://www.benkaplan.com/ LinkedIn : https://www.linkedin.com/in/kaplanben Twitter : http://twitter.com/benjaminkaplan Instagram : http://instagram.com/benjaminkaplan

In this episode of the Category Creation series, we talk to Andy Cunningham, author of Get to Aha! and founder and president at Cunningham Collective. Andy has played a key role in launching tech products over her multi-decade career, including the Apple Macintosh. In our interview, we discuss why positioning is so important (especially for category creators) and we break down Andy's unique approach to uncovering your company's DNA. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in < 1 minute. :)

Please join me for a great podcast with Henry Hwong, partner at Cunningham Collective, one of the premier high tech marketing strategy "architect" firms in the United States.  In this podcast, we discuss Henry's background and his road to joining Cunningham Collective. www.cunninghamcollective.com @get2aha (Twitter) https://www.linkedin.com/in/henryhwong/  

Andy Cunningham is the founder and president of Cunningham Collective, a marketing, brand and communication strategy firm dedicated to bringing innovation to market. She is also the author of the newly released book, “Get to Aha!” a seminal primer about corporate positioning. Andy is a much sought after marketing expert in Silicon Valley, having been on the forefront of marketing, branding, positioning and communicating “The Next Big Thing” for over 30 years. She is well known for helping Steve Jobs launch the Macintosh and later working with him at NeXT and Pixar. Know who you are and then so you can make something of it. Being Fired by Steve Jobs. Knowing exactly who you are as a company – understanding your corporate DNA – that can really help you win.” How did you come up with the concept of corporate DNA?  And what are the three different DNA types? Defining your brand. Defining your position. Why is it important for companies?  In your opinion, what's the relationship between positioning and its more emotive sibling, branding?  You must answer: Who are you and why do you matter? Why do you think it's particularly critical for technology companies to understand their DNA?  New Interviews, and Inspirational videos will be posted every week on my Youtube Channel! Just go here: https://goo.gl/EA9x6D Connect with Bert Martinez on Facebook. Connect with Bert Martinez on Twitter.

Shari speaks with Andy Cunningham, who is the founder and president of Cunningham Collective, a marketing, brand, and communication strategy firm dedicated to bringing innovation to market. She is also the author of Get to Aha! Discover Your Positioning DNA and Dominate Your Competition (McGraw-Hill), and the host of the popular podcast Marketing Over Ice. Andy’s credentials also include having key roles in the launch of new tech categories and products (like the Apple Macintosh) over the past 35 years.

When it comes to crushing your competition, marketing strategist Andy Cunningham says that, above all else, you need to be one thing: authentic. That advice is as true today as it was when she helped Steve Jobs launch the original Macintosh once upon a time. But, the cofounder and president of Cunningham Collective warns, that’s pretty much impossible to do without first decoding your company’s DNA. It’s that information—who you are and why you matter—that helps you position your brand successfully in the marketplace. Easier said than done? Luckily, Andy has a six-step checklist to simplify the entire process. Tune in to find out how it works. Also, in the spirit of the upcoming new year, enjoy a can’t-miss bonus lesson on goal setting from Dave himself. entreleadership.com/podcast Goal Tracker Tool The Ultimate Content Marketing Planner for Small Business Owners

“The biggest problem we marketers face today is trying to be all things to all people.” Andy Cunningham would know. She’s spent her career positioning brands. As the jacket of her book says: “Trust Andy. Steve Jobs did.” That’s right. Andy played a key role in the launch of the original Macintosh. We discussed all of this on this week’s episode of the On Brand podcast. About Andy Cunningham Andy Cunningham is the founder and president of Cunningham Collective, a marketing, brand and communication strategy firm dedicated to bringing innovation to market. She is also the author of Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition (McGraw-Hill), and the host of the popular podcast Marketing Over Ice. An entrepreneur at the forefront of marketing, branding, positioning and communicating “The Next Big Thing,” Andy has played a key role in the launch of a number of new technology categories and products (including the Apple Macintosh) over the past 35 years. Today she advises startups, serves on several corporate boards, is a Henry Crown Fellow and a trustee at the Aspen Institute. She is a graduate of Northwestern University and lives in Sausalito on an old wooden boat with her husband Rand Siegfried. Episode Highlights It’s easy to forget: “The first six months of the Mac were another dismal failure.” Andy reminded us of an early pivot of the now venerable brand that initially set out to replace the PC at work. “We realized it wasn’t the computer for the rest of us. It was for the best of us.” This led Andy and the team to focus on the creatives who “eventually brought the Mac to work through the back door.” “You have to find your tribe.” This now-accepted idea was pretty revolutionary at the time. But a lot has changed about how we build brands today. “Everything today is a dialogue, not a broadcast.” It’s about having a conversation with your customers and community. Speaking of the letter C … The Six Cs of Positioning. Andy’s new book Get to Aha! builds on the classic work of Al Ries and Jack Trout with a new framework for positioning brands today: Core Category Community Competition Context Criteria What brand has made Andy smile recently? “Cheddar — it’s like CNBC for millennials.” They’re engaging and they know their tribe. To learn more, check out the website for her book Get to Aha! and her firm Cunnigham Collective. You can also follow her on Twitter. As We Wrap … Before we go, I want to flip the microphone around to our community … Recently Steve Hutt gave us a shout on Twitter for our episode featuring Amber Armstrong of IBM Watson. Thanks for listening, Steve! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. Until next week, I’ll see you on the Internet!

Andy Cunningham is the founder of Cunningham Collective, a marketing, brand and communication strategy firm. She has played a role in the launch of many technology categories and products, including the Apple Macintosh. Her new book is Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition. Resources: * https://cunninghamcollective.com/ – Website * @andycunningham4 – Twitter * Buy her book, Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition Sponsored by: * LEADx.org – subscribe to become 1% better every single day Subscribe on iTunes to join our Ambassadors Club: Please click here to subscribe on iTunes, and leave a quick rating. Nothing matters more for bringing the podcast to the attention of others. After you subscribe and leave a review, send an email to info at leadx dot org to let us know, and we'll invite you into the private LEADx Ambassadors Group on Facebook. Group members are eligible for ridiculously good prizes each month, have special access to me and LEADx guests, discounts on live events, and of course it's a great forum for peer-learning and support. Share: And, by all means, if you know someone you think would benefit, please spread the word by using the share buttons below. — What is LEADx and The LEADx Show with Kevin Kruse? Imagine if you could have the world's best executive coaches and leadership mentors whispering into your ear every morning on your way to work. Every weekday, there will be a new episode of The LEADx Leadership Show with an interview from a different thought leadership or business expert. Many of these guests are thought leaders, famous authors or high-profile CEOs from innovative startup companies. Others are creatives, artists, entrepreneurs or corporate career leaders. They have all achieved extreme success and they are willing to share practical advice on how to advance your career and develop your leadership and management skills by offering daily career tips on time management, productivity, marketing, personal branding, communication, sales, leadership, team building, talent management and other personal development and career development topics. There will be a new episode waiting for you every day just in time for your morning commute, morning treadmill session or whatever else it is you do to start your day. LEADx isn't just the name of this new podcast, it's the name of a digital media and online learning company that is re-imagining professional development for millennials and career driven professionals looking to break into manager roles or excel in current leadership and management roles. If you're looking for management training or professional development that is delivered in a fun and engaging way, sign up for our daily newsletter at LEADx.org. It's packed with life hacks, daily career tips and leadership challenges that will turn you into a high potential leader in no time. What does LEADx stand for? We are exploring leadership. We are about NEXT GENERATION leadership. We believe that professional training and workplace education has not kept up with advances in digital media. Today's emerging leaders and management professionals just don't find 5 day workshops or eLearning modules to be very compelling. Today's talent is mobile and social. LEADx wants to help those that want to make an impact. Leadership is not a choice.

KGO Radio's Jason Middleton talks with Rosabel Tao of Cunningham Collective about what can be learned from United's PR fiasco.

Lee Caraher sits down with Andy Cunningham, Founder at Cunningham Collective, to discuss marketing strategies and career insight.

Andy Cunningham An entrepreneur at the forefront of marketing, branding, positioning and communicating “The Next Big Thing,” Andy Cunningham has played a key role in the launch of a number of new categories including video games; personal computers; desktop publishing; digital imaging; RISC microprocessors; software as a service; very light jets; and clean tech investing. She is an expert in creating and executing marketing, branding and communication strategies that accelerate growth, increase shareholder value and advance corporate reputation. Andy came to Silicon Valley in 1983 to work for Regis McKenna and help Steve Jobs launch the Macintosh. When Steve left Apple to form NeXT and acquire Pixar, he chose Andy’s public relations agency, Cunningham Communication, to represent him. She continued to work with Steve for several years and has developed marketing, branding and communication strategies for game-changing technologies and companies ever since. Andy graduated from Northwestern University and lives in Palo Alto, California, with her aviator family: her husband Rand Siegfried, and their two children, McKinley and Cormac.

Andy Cunningham An entrepreneur at the forefront of marketing, branding, positioning and communicating “The Next Big Thing,” Andy Cunningham has played a key role in the launch of a number of new categories including video games; personal computers; desktop publishing; digital imaging; RISC microprocessors; software as a service; very light jets; and clean tech investing. She is an expert in creating and executing marketing, branding and communication strategies that accelerate growth, increase shareholder value and advance corporate reputation. Andy came to Silicon Valley in 1983 to work for Regis McKenna and help Steve Jobs launch the Macintosh. When Steve left Apple to form NeXT and acquire Pixar, he chose Andy’s public relations agency, Cunningham Communication, to represent him. She continued to work with Steve for several years and has developed marketing, branding and communication strategies for game-changing technologies and companies ever since. Andy graduated from Northwestern University and lives in Palo Alto, California, with her aviator family: her husband Rand Siegfried, and their two children, McKinley and Cormac.

For information on the upcoming DoubleX event "Where No Man Has Gone Before: Women in Space," please click here.On November 2, 2015 Cunningham Collective hosted its first DoubleX: Women of Influence panel discussion: “Limitless Leadership: The Powerful Women Who Worked with Steve Jobs.” The event brought together 300 Bay Area leaders at SAP Labs in Palo Alto to hear the insights of five influential women who worked alongside Steve in the early years at Apple, NeXT and Pixar. Moderated by Katie Hafner, a journalist who covered Apple and NeXT in the 1980s and 1990s, for BusinessWeek, Newsweek and The New York Times, the panel included:Joanna Hoffman, a marketing leader and one of the original members of both the Apple Macintosh team and the NeXT team.Susan Barnes, an alumna of Apple Inc, she was Controller of the Macintosh Division at Apple and later cofounded NeXT.Barbara Koalkin Barza, the former product marketing manager for the Macintosh computer and later director of marketing at Pixar.Debi Coleman, the second woman to join the original Macintosh team and the finance and operations chief at Macintosh and Apple for over a decade.Andy Cunningham, founder of the marketing innovation consultancy Cunningham Collective and former publicist for Steve Jobs at Apple, NeXT and Pixar.Links:Additional information on the event: Cunningham Collective BlogVideo of this event: YouTubeGuy Kawasaki interviewing Andy Cunningham: YouTubeDownload file here.